cover letter for openings

Best Ways to Write a Cover Letter Opening With Examples

Cover Letter Opening | Examples | Resume.com

Crafting a stand-out cover letter takes a bit of time and effort but can make all of the difference between getting an interview and being passed up. The most important part of your cover letter is the opening. Learn how to write a compelling opening statement with examples for guidance.

What is a cover letter opening?

A cover letter opening is the first sentence and paragraph a hiring manager reads in your cover letter.

Why is a cover letter opening important?

Cover letter openings are important because a it is the best way to tell a potential employer about yourself, your skills, and why you want to work for them. Hiring managers view hundreds of cover letters for job openings, so the first paragraph needs to make an impression.

Examples of cover letter opening sentences

Here are some opening sentence techniques to consider.

Show passion for what you do

Passion drives success, and employers want potential candidates who will advocate for their company. An opening sentence that demonstrates the your passions and motivations for the job will help grab a hiring manager’s attention.

Example: After three years working in different roles at early-stage startups, I’ve realized my greatest talent is writing incredible content and sharing it with the world.

Express your love for the company

Companies want to hire someone who already knows and loves what they offer. Convey enthusiasm with a story about your experience with their service or product. Such excitement demonstrates the motivation and dedication you will have as an employee.

Example: I enjoyed your last speaking event in San Francisco so much I didn’t want to leave, so I didn’t. Instead, I searched for job openings with your company.

Start with an impressive accomplishment

Stand out by highlighting an accomplishment or skill that makes you unique among other similarly qualified candidates.

Example: In the first six months of my entry-level sales job, I was named Top Salesperson and have held the title for eight months.

Be creative or humorous

An unconventional opening can intrigue a hiring manager, but be careful. Examine the job post and website tone and use your judgment to determine if charisma and humor are appropriate.

Example: I could submit my credit card statements to prove how much I love online shopping, but I decided writing a cover letter would be a better approach.

Note a mutual connection

If a former or current employee at the company referred you, mention this in the opening statement of your cover letter. Employee referrals are important to hiring managers because they result in the best success rates.

Example: I was excited to learn about this job through my former coworker, Eliza Woods. She works with Core Group, Inc. as a data analyst.

Mention recent good news about the company

Mentioning a recent current event about the company shows you’ve done your research. Tie this to your interest in working there or why you would be a great fit for the role.

Example: I was impressed that your company was recently highlighted in the Fortune Tribute for your partnership with the Children’s Health & Wellness Foundation.

Begin with a powerful belief statement

A belief statement is an idea or value you care about that aligns with the company’s mission and values.

Example: As a teacher, I believe that every student deserves to learn with their own unique style and grow with hands-on experience.

Cover letter opening paragraphs examples

Here are examples of full opening paragraphs with opening sentences to help guide your writing.

Show your passion

Example: After three years working in different roles at early-stage startups, I’ve realized my greatest talent is writing incredible content and sharing it with the world. While I gained transferable skills at these jobs, I wanted to make sure my first big career move would provide me with opportunities for professional development, mentorship, and the ability to showcase my writing talent. Enter, you: Mosaic Creative, LLC.

Love for the company

Example: I enjoyed your last speaking event in San Francisco so much I didn’t want to leave, so I didn’t. Instead, searched for job openings with your company. I was thrilled to see you are hiring a marketing manager skilled at increasing brand awareness and sales through social media marketing. With my 4+ years of experience building and monitoring successful Facebook, Instagram, and LinkedIn campaigns, I’m confident I’m a great fit for this role.

Impressive accomplishment

Example: In the first six months of my entry-level sales job, I was named Top Salesperson and have held the title for eight months. I’ve consistently earned a positive customer rating above 95% and exceed quarterly sales goals by more than 10%. I’m ready for my next big challenge in sales, and I believe the sales manager role at Lincoln Sales Company is it.

Creativity and humor

Example: I could submit my credit card statements to prove how much I love online shopping, but I decided writing a cover letter would be a better approach. So here I am, describing to you all the reasons I can take Seaside Boutique to the next level. As a current in-house stylist of three years and a successful fashion blogger with over 20,000 website views a month, I’m confident I can expand your subscription-based styling business into a household name.

Network connection

Example: I was excited to learn about this job through my former coworker, Eliza Woods. She works with Core Group, Inc. as a data analyst. We worked closely for two years, most recently on a complex market research project at Meridian Associates. She thought I would be a great match for the market research analyst position on your team.

Newsworthy mention

Example: Your company was recently highlighted in the Fortune Tribute for your partnership with Children’s Health & Wellness Foundation. After reading the article, I quickly felt inspired to seek an employment opportunity with you because of my personal belief in the Children’s Health & Wellness Foundation mission. I was pleased to see your opening for an event coordinator. With five years of experience managing corporate events, I believe I would be the perfect candidate for this job.

Belief statement

Example: As a teacher, I believe that every student deserves to learn with their own unique style and grow with hands-on experience. It’s clear that Bayside Elementary School values a variety of learning techniques and activities that drive curiosity, and I would love to be a part of such a progressive-minded institution as your art teacher.

If you need help writing a resume, use our data-backed resume builder .

How to Start a Cover Letter - 4 Tips for the Perfect Opening

Here you are, looking at a blank document that’s supposed to be your cover letter.

You have a general idea of what your cover letter is supposed to be about, but you’re having trouble writing those first few sentences.

We get you! Whether you’re writing your resume, an article, research paper, or a cover letter, getting started is sometimes the hardest part.

Lucky for you, though, there is a very straightforward way to get started with your cover letter, and in this article, we’re going to teach you how to do that!

Read on to learn how to effectively get started with your cover letter!

What should your cover letter opening contain
What to include in your contact information
How to start a cover letter greeting
How to write an attention-grabbing opening paragraph
6 Examples of how to start your cover letter

What Should Your Cover Letter Opening Contain

To successfully get started with writing your cover letter, you should include these 3 main elements:

The header with contact information. Includes your & the recipient’s contact information.
The greeting to the manager. This is where you address the cover letter by greeting the hiring manager, department, or company.
An attention-grabbing opening paragraph. The opening paragraph of your cover letter is your chance to grab the recruiters’ attention and get them to read the rest of your cover letter.

Below, we’ll teach you how to do each of them in the right way.

If you’re applying for an entry-level job and wondering what’s the best way to write your cover letter, head over to our article on entry-level cover letters .

What to Include in Your Contact Information

As we mentioned, the first thing to add to your cover letter opening is your contact information.

The header’s essential information include the following:

Full name and professional title (if applicable)
Phone number
Email (a professional email, that is)

In some cases, you can also add the following:

Social media profiles. By this, we mean profiles that are relevant to the position. This includes websites like LinkedIn , GitHub (for developers), or Medium (for writers).
Personal website. If you have a personal website you’ve created for your industry (i.e. you’re a writer with a blog), then make sure to include the link to your website on your cover letter.

After you’ve added your information, you should add the date and continue with the recipient’s name and address. So:

Manager’s name
Manager’s job title
Company’s name
Company’s street address

Once you’ve done this, here’s what your cover letter will look like:

And just like the essential DOs, there are also some things you should NOT include in your cover letter header:

Unprofessional email. It’s going to be difficult for a hiring manager to take you seriously if your email address is something you coined when you were still a teenager (i.e. [email protected] ).

How to Start a Cover Letter Greeting

After you’ve properly listed your contact information, it’s time to start writing your cover letter.

The first thing this includes is addressing the cover letter to the hiring manager.

Yeap, that’s right! And by greeting the hiring manager, department, or company, we don’t mean using the old-fashioned “Dear Sir/Madam,” or “To whom it may concern.”

Instead, you want to show your future employer that you’ve done your fair share of research about the job/company and that you’re not just using one cover letter template to apply for ten jobs. After all, one of the most common mistakes job seekers do (84% of them!) is not finding the hiring manager’s name and personalizing the application.

So, make sure to address the hiring manager that’s going to review your manager directly.

Now, there are a few ways you can do that.

The simplest - and most obvious - option is to look up the head of the department you’re applying to on LinkedIn.

Let’s assume that you’re applying as a Communications Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

After a quick LinkedIn lookup, you can probably find out who that person is (that’s me!).

And just like that, you have your hiring manager! Piece of cake!

Not a fan of LinkedIn? You can also check the company’s website and look for the “Team” or " About Us " page.

If none of these work, consider using one of the following greetings when you’re addressing the hiring manager:

Dear [Department] Hiring Manager,
Dear Hiring Manager,
Dear [Department] Team,
Dear Director of [Department],
Dear [Company Name] Hiring Team

How you conclude your cover letter is just as important as how you start it. To learn how to ace yours, head over to our guide on how to end a cover letter .

How to Write an Attention-Grabbing Opening Paragraph

The last, but the most important, part of your cover letter opening is your opening paragraph.

You want your opening paragraph to be engaging and attention-grabbing to ensure that the hiring manager will continue reading the cover letter.

After all, recruiters receive hundreds of applications daily. Obviously, they can’t spend all their working hours reading cover letters, so, instead, they simply skim your cover letter in a handful of seconds, and if it catches their attention, they re-read it more thoroughly.

And the part of the cover letter that helps catch their attention is usually the opening paragraph!

Compare these 2 cover letter openers and judge for yourself which one you’d rather read:

Dear Mr. Brown,

My name is Anna and I’d like to help your company exceed its sales target as a Sales Manager. My 5-year experience as a Sales Representative at XYZ Inc. has given me substantial skills in sales. During my last year working there, we beat KPIs by around 50%. I believe that my strong track record in sales makes me the perfect candidate for the position.

Hello, my name is Mary and I am interested in working as a Sales Manager for your company. I have 6 years of experience working as a Sales Manager for Company X, so I think I’m a good fit for the position.

While there’s nothing inherently wrong with the first example, it’s not all that imaginative. Chances are, every other applicant is going to use a similar opening statement.

The second example, on the other hand, is more customized and personal, helping the recruiter understand why Anna is a good candidate for the role.

In this section we’ll give you all the tips & tricks you need to ace your cover letter introduction:

Tip #1. Show Passion and Commitment

Showing the hiring manager that you’re passionate about the job will instantly boost your chances of getting hired. It’s not a secret that committed employees are more engaged and, therefore, more productive.

After all, research shows that engaged employees are 17% more productive than their peers.

So, it’s only logical that the hiring manager will greatly appreciate a candidate who shows commitment and enthusiasm.

As such, these are both qualities that you want to showcase right from the start of your cover letter. Here’s an example of how you can do that:

I have been immersed with human rights since I specialized in Conflict Resolution and started working with Amnesty International. During my 5 years of experience in the field, however, I haven’t seen any organization do the work that you’ve accomplished with human rights. Your dedication makes me want to work for your organization and put my skills to use for the work you do.

Tip #2. Mention a Mutual Contact (if Applicable)

If someone referred you to the position, the opening paragraph of your cover letter is a great place to mention that.

Referrals are key to securing an interview, but at the same time they’re not something you can mention on your resume, so take the opportunity to let the recruiter know at the start of your cover letter.

The idea is that if someone the hiring manager knows recommended you for the position, your skills and qualifications immediately become more credible.

I was excited to learn about this job opportunity from John Doe, who has worked at your firm for five years. John and I worked on an architectural project together for over one year and he thought I’d be a good fit for the role at Company X.

Tip #3. Prove You Have Researched The Company

A generic cover letter will not give you many points in the eyes of your potential employers.

The recruiter reading your cover letter wants to know that you’re excited to be applying for that particular company , and you’re not just applying to dozens of jobs randomly, hoping that one will stick.

As such, it’s very important to do some research about the company you’re applying for, and in the cover letter, mention why you’re a good culture fit.

I have always admired the work that your organization does with vulnerable communities. I have always been passionate about social justice and I think the mechanisms you have in place to empower those in need are really making an impact. I believe my previous experience as a social worker could bring value to your mission.

Tip #4. Lead With An Achievement

There’s no better way to grab attention than to lead with an achievement. It immediately gives you credibility and makes the hiring manager curious to read more about you.

To make sure your achievements stand out, though, do this:

Whenever possible, make your achievements as quantifiable as possible. “Improved sales by 20% in 2 months” is more impressive than “improve sales.”
Show how your past achievement is relevant or can add value to your current position.

As a Public Relations representative for Company XYZ, I worked with the press to improve its reputation and public image. This translated into a 40% increase in customer satisfaction and better public reception of the company’s values and identity. I am eager to yield the same results as the Head of Communications in your organization.

Tip #5. Start With a Powerful Belief

A short and impactful belief statement that represents your work ethic and professional values is another great way to attract the recruiter’s attention. Obviously, you get bonus points if said belief statement aligns with the company’s goals and objectives.

However, don’t just copy-paste the company’s mission statement to make a good impression. Rather, use your own words and beliefs to sound more genuine and original.

As a teacher, I believe every child should have access to quality education early on. This is the only way to ensure future generations’ equity and the best chance we have at improving our society. I admire your institution’s commitment to enabling quality education in the most remote areas of our country and I’d be honored to contribute to those efforts by becoming a teacher here.

Tip #6. Be Direct

Oftentimes, beating around the bush gets you nowhere. So, a great strategy to follow when you start writing your cover letter is to just be direct about the position you’re applying for and the reasons you believe make you the perfect fit for the job.

There’s another upside to this. Recruiters receive hundreds of applications daily - sometimes, even for different positions within the same department - so it helps them to know what position you’re applying for early on, as well as what exact qualifications make you the perfect fit for the job.

I’d like to officially apply for the marketing manager position at Company X. Over the past 7 years, I’ve worked with 6 clients, helping them drive more than $2,000,000 worth of sales. I am confident that my marketing skills and proven sales results make me a perfect match for the position.

Match your cover letter with your resume to make a better impression on the recruiter and reinforce your personal brand !

Key Takeaways

And that’s a wrap!

Hopefully, you’re now more confident about how you can start your cover letter!

Now, let’s do a small recap of the most important points we covered in the article:

Your cover letter opening should contain a header with contact information, a greeting to the hiring manager, and an attention-grabbing opening paragraph.
Your header should include your contact information, such as your name, phone number, and professional email, the date, as well as the contact information of the recipient.
You should try to find the hiring manager’s full name in order to greet them. If you can’t find their name or title anywhere, then you should greet them using Dear Hiring Manager , Dear [Department] Team , or something similar.
The opening paragraph of your cover letter should grab the hiring manager’s attention and make them want to read your cover letter. Some tips to write an attention-grabbing opening paragraph include being direct, starting with a strong belief statement, or leading with a relevant achievement.

How To Start A Job-Winning Cover Letter (7+ Examples)

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Your cover letter opening can make or break your chances of scoring the interview.

Problem is, most job seekers don't really understand what hiring managers are looking for when they start reading a cover letter!

That costs them job interviews that they probably would have won if they'd written their cover letter opening the right way.

That's where this article comes in!

As a job seeker, I wrote hundreds of cover letters. I A/B tested virtually every aspect of those letters to see what worked and what didn't. I doubled down on the successful strategies and wound up scoring interviews and offers from places like Google, Microsoft, & Twitter.

As a career coach, I've worked with thousands of job seekers on thousands of cover letters. These people came from all sorts of backgrounds, levels of experience, and geographies. Through them, I was able to gather more data on my cover letter strategies to refine them.

In this post, I'm going to share the exact strategies that have worked for me and my clients (and I'm going to show you why most conventional cover letter advice doesn't work anymore!).

We'll be covering:

What exactly a “Cover Letter Opening” is and why its important
The two mistakes 99% of people make when starting their cover letter
The 3 parts of a highly effective cover letter opening
3 examples of cover letter openings for different roles and industries

By the end of this post, you'll know exactly how to write a job-winning cover letter opening that stands out from the crowd and gets you hired.

What Exactly Is A “Cover Letter Opening?”

We can break down pretty much every cover letter into a few distinct parts.

Most cover letters including a Heading, Greeting, Intro, Body, and Closing. Here's a visual example of each of those woven into a fully formed cover letter:

Infographic - Breakdown of Writing A Cover Letter That Gets Results

The “Cover Letter Opening” is made up of the first three parts – the Heading, Greeting, and Intro .

These are the first sections that recruiters and hiring managers will be reading, so we need to make a strong first impression if we want to land the job. That's what this post will be focused on.

If you're a fan of learning via video, I recorded this overview of everything we're going to cover in this article (mistakes, strategies, and examples). Check it out and then read on for a step-by-step breakdown of the process we're going to use to help you start your job-winning cover letter:

The Two Mistakes That 99% Of People Make When Starting Their Cover Letter

Before we dive into the right approach to starting your cover letter, I want to talk about two mistakes I see in the vast majority of cover letter openings so you can avoid them.

When it comes to hiring, companies only care about one thing:

Finding the person who will bring the most value and ROI to the role.

As candidates, it's our job to position ourselves as that person. We do that by showing the hiring team that we understand the company, the team, and the needs, goals, and challenges for this specific role.

It all starts with relevance!

Problem is, most job seekers do the exact opposite.

Instead of investing time into personalizing the opening to their cover letter, they take a generic approach that they saw in some random blog post or template.

This leads to two major mistakes that cost people interviews and job offers:

Mistake #1: Not Being Specific With Your Greeting

If our goal is to show the reader that we know them and we understand their needs, starting our cover letter with “Dear Hiring Manager” or “To Whom It May Concern” is just about the worst we can do.

Cover Letter Opening Mistake #1 - Using A Generic Greeting

Neither of those greetings inspire any excitement nor do they convey any sense of expertise and knowledge around this role.

But so many candidates do this! In fact, the majority of cover letters that have come across my desk as a career coach and when I was interviewing candidates for our team at Microsoft had this greeting.

We need to do better if we want to stand out (I'll show you how in a sec!).

Mistake #2: Making It All About You

The second mistake most people make is using the opening lines of their cover letter to speak about themselves.

Cover Letter Opening Mistake #2 - Using A Self Centered Introduction

Conventional advice has told job seekers to use this space to talk about their experience, the titles they've held, and the excitement they have for this opportunity.

Problem is, that conventional advice simply doesn't work.

Because the company doesn't really care about you. They care about whether or not you're the person who will bring the most value and ROI to the role, remember?

When you talk about yourself and your background, you don't illustrate that you understand the company's needs, challenges, or goals.

You're also competing with all of the other candidates who are only talking about their backgrounds, which means the only thing you have to compete on is, well, your background!

When you're applying for roles at highly sought after companies, there's going to be a lot of competition and chances are good that someone else vying for this role has better “on paper” experience.

If we want to stand out and win more interviews, we need to show the reader that we understand the specific goals, challenges, and needs for this role.

So how do we avoid both of these mistakes and craft a job-winning cover letter opening?

The 3 Parts Of A Highly Effective Cover Letter Opening

I've spent a total of 7 years writing hundreds and hundreds of cover letters.

The first two years were in my own job search, where I applied to over 500 jobs and eventually landed interviews and offers from Google, Microsoft, and Twitter. The last five have been focused on coaching thousands of job seekers spanning the full range of experience, industries, and geographies.

From the results gathered from literally thousands of cover letters, I've found this 3-part cover letter opening to be the most effective when it comes to landing interviews and job offers.

Part #1: Personalize Your Cover Letter Greeting

To avoid Mistake #1 (covered above), we want to personalize our cover letter greeting.

This simply means that we want to make the cover letter as relevant to the person reading it as we possibly can. There are two ways to do this:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

Example of Starting A Cover Letter With The Hiring Manager's Name

Use This Formula: To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying to for a Product Marketing Manager role at Discovery Education, you might start you cover letter like this:

Example of Starting A Cover Letter With The Team & Company

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than “To Whom It May Concern!”

Part #2: Start Your Cover Letter With An Attention Grabbing “Hook”

Here's some tough love:

If you're doing the same thing as everybody else, you can't expect better results than everyone else.

I see way too many job seekers heading to Google, searching for “Cover Letter Template,” and then just playing Mad Libs to slot in their experience.

The problem with that?

Your cover letter is going to look just like everyone else's!

When recruiters are on their tenth cover letter that starts with, “I'm incredibly excited for the opportunity to apply for the Account Manager position at [Company]…,” their eyes start to roll back into their head.

The key to writing a job-winning cover letter is to immediately grab the reader's attention and suck them into your story.

In fact, there's research showing that humans (like your recruiter) are more likely to remember you and connect with your experience when you share that information with them in the form of a story:

How Research Makes Your Cover Letter Stand Out

When starting your cover letter, you should have one goal: to use each sentence to convince the reader that they have to read the next sentence.

Let's take a look at a real example from a client of mine.

She was a high school Spanish teacher hoping to land a job in marketing at a company called Discovery Education.

Instead of using the same old introduction, she decided to tell a story about how Discovery Education's products had helped her as a teacher. Here's what she wrote:

Dear [Hiring Manager] , Grapes and Discovery Education. Both are amazing in their own right, but I never thought I’d get so much joy from combining them. I currently teach high school Spanish and I set aside time each class to teach my students about Spanish culture. A few weeks ago, we watched the “Virtual Viewing Party: Holidays from Around The World” video by Discovery Education. My students particularly loved the segment on the Spanish New Year’s 12 grapes tradition. This got my students interested in other aspects of Spanish culture. Now, we’re working on a culture project where students research a Spanish tradition and create a 3D representation of it. I’ve never seen so much energy in my classroom. Amazing stories like these are why I want to work for Discovery Education.

Now find me a hiring manager that isn't going to read that very first line and have to read more!

My client included something seemingly irrelevant (grapes) to grab the reader's attention. Then she masterfully turned that hook into a story that showed she was familiar with the company, its products, and its mission.

That's how it's done!

Part #3: Close The Start of Your Cover Letter With A Performance-Based Value Proposition Statement

Now that you've personalized your greeting and hooked your reader, it's time to illustrate your value.

You should close your cover letter opening with a value proposition statement that covers three things:

It shows that you understand the needs and goals for the role
It provides supporting evidence from your past (using measurable results)
It ties your results directly to the goals of the role

The goal of your value proposition statement is to show the reader that you understand their needs and you have experience driving similar results in the past. Here is the formula you want to use:

The Value Proposition Statement Formula I believe that the X+ years of experience I have [Insert Results That Align With Goals] for companies like [Insert Companies / Clients] makes me an ideal fit to help [Company Name] achieve their goals for this role.

Here are a few examples of that formula in action:

Example #1: Value Proposition Statement for User Experience Designer

Let's say you're applying for a User Experience Design role at a hospitality-focused tech startup that's hoping to improve their website conversion rates. Your value proposition statement might be:

I believe the 6+ years of experience I have boosting site conversion rates for clients like AirBnB, Verbo, and Hotels.com make me a strong candidate to help [Company] achieve their goals for this role.

Example #2: Value Proposition Statement for Partnerships Manager

In this case, you're applying for a Partnerships role at a disruptive direct-to-consumer company whose goal is to drive more product sales through partnerships. Your value proposition might be:

I believe the 4+ years of experience I have creating partnerships that have driven $10M+ in ARR for brands like Harry's Razors and Warby Parker make me an ideal fit for this role.

3 Examples Of Job-Winning Cover Letter Openings

Awesome! I hope you feel like you have a solid grasp on the three parts that make for a job-winning cover letter opening.

Now let's check out some examples to see how these concepts apply to different roles and industries.

Example #1: User Experience Design in eCommerce

In this cover letter opening example, we have Jasmin who is applying for a User Experience Design role at FitWorld, a fitness-focused eCommerce company.

The company's main goal is to improve their customer's support experience (making it easier for their customers to get the help they need, while reducing the amount of hours support spends manually handling issues):

Cover Letter Opening Example #1 - User Experience Designer

Example #2: Sales in Technology

This cover letter opening example focuses on Chris, who is vying for an Enterprise Account Executive role at Expand.ly a SaaS company in the tech space. The company's latest initiative is expanding into the enterprise sector and they're looking for a salesperson with a track record of enterprise sales success:

Example #3: Software Engineer in Healthcare Technology

This cover letter opening example is about Tameka, a software engineer eyeing up a role at a healthcare technology company called Wellify.

The health tech company is looking to build integrations with major healthcare systems and wants someone who has experience working in real healthcare settings:

Cover Letter Opening Example #3 - Software Engineer

Key Takeaways: Cover Letter Openings

You made it! I hope this article helped you rethink how you're going to write your cover letter.

Remember, you want to make sure to avoid robotic, templatized greetings and intros. Instead, you want to address your cover letter to the hiring manager or to the specific team at the company you're applying for.

Then you want to hook your reader with a story. Your goal for each line in the opening of your cover letter is to get the reader to feel like they absolutely have to read the next line.

Finally, you want to tie your experience into the goals for the company and the role!

If you do that, you're going to have the start of a job-winning cover letter on your hands. When you're ready to flesh out the rest of it, check out my comprehensive guide on writing a job-winning cover letter and our job-winning cover letter templates.

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Austin Belcak

Austin is the founder of Cultivated Culture where he helps people land jobs without connections, without traditional experience, and without applying online. His strategies have been featured in Forbes, Business Insider, & Fast Company and has helped people just like you land jobs at Google, Facebook, Amazon, Apple, Microsoft, Twitter, & more.

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Career Planning
Finding a Job
Cover Letters

How To Start a Cover Letter With Examples and Tips

How to Start a Cover Letter
Cover Letter Opening Sentence Examples

Personalize Your Cover Letter

What to Write in the Rest of Your Letter

Cover Letter Sample

More cover letter examples and templates.

Theresa Chiechi / The Balance

What's the best way to start a cover letter for a job? The first couple of sentences of your cover letter are the most important ones. Recruiters and hiring managers often spend mere seconds scanning your application.

If your cover letter doesn't grab their attention right away, they may never even get as far as the second paragraph. What should these all-important first sentences say? Keep in mind that you're hoping to differentiate yourself from the competition. Your goal is to explain to the reader who you are, why you're writing, and how you can contribute to the employer's success.

This might mean highlighting a contact , providing a quick window into your relevant background and experience, or emphasizing a significant accomplishment that would make you an asset to the organization.

Think about why the hiring manager should select you, above all other candidates, for an interview, and you'll be on the right track.

How to Start a Cover Letter

Be direct. In these opening sentences, you want to explicitly let the reader know which position you're applying for. Hiring managers are often looking at candidates for several open jobs at any given time. Make sure it's easy for them to discover your intent. For example:

I am interested in the coordinator position at ABC company.

Mention a contact. If someone referred you to the position , include that information early on as well. Referrals are one of the key aspects to securing an interview, so be sure to mention yours right away. For example:

Jane Doe suggested I contact you about the job, as she feels my skills would be a good fit for the position.

State an accomplishment. Try to state an accomplishment from your previous job. If you can, show how you added value to the last company you worked for. You might even add the job title you had if it's similar to the one you are applying for. For example:

As coordinator at XYZ Enterprises, I have increased my group's output by 37% over the past 15 months.

Express excitement. Convey your passion for your work, and your excitement about the job and company. Your cover letter is an opportunity to sell yourself to the hiring manager, and to share why you're well qualified for the job. For example:

I would greatly appreciate the opportunity to meet with you to discuss what I have to bring to the position at ABC company.

Use keywords. If you can include any keywords from the job listing, do so. You can mention a skill you have that was included in the post. For example:

My track history of successfully managing teams and delivering projects on time and on budget makes me a good fit for this role.

Examples of Cover Letter Opening Sentences

As an information technology professional with high-level management experience in the IT industry, I learned that the best way to achieve success was to utilize the resources I had by employing well-defined objectives and an attitude of empowerment.
I am very interested in the entry-level position that is available at ABC Investment Partners. I recently graduated from XYZ college, and my courses in investments, finance, and business have equipped me with a solid base upon which I plan to build my career.
I am writing to express my strong interest in the international marketing position open at WellCam, Inc. My colleague Janna Doling recommended that I contact you directly about this position, owing to the years I have spent developing successful campaigns for XYZ company.
I'm writing to express my interest in the editorial assistant position listed on Monster.com. Given my five years of editorial experience and excellent capabilities, I would appreciate your consideration for this position.
I have a very strong interest in pursuing a teaching career. With experience working at both elementary and high school levels, as well as in activities outside of the traditional classroom, I have a diverse background with much to offer.
I have the pleasure of being acquainted with one of the counselors on your staff, Eleanor Seville. She let me know about the open position and recommended that I contact you.
I was excited to read about the administrative assistant job opening at XYZ company. I have several years of administrative experience in a variety of fields, including insurance and finance.
I understand that you have been deluged with resumes since Computer World released their list of the best companies to work for. Mine is one more, but I do have experience that is hard to come by.
My proven track record of successfully performing complex analyses on various corporations makes me an ideal candidate for the analyst opportunity that you have advertised.

When you're not sure how to get started, it can be really helpful to review examples of cover letters . You can use these as a guide, but be sure to tailor your introduction to your personal circumstances and the job you're applying for.

The more closely you construct your cover letter to show that you're a match for the job requirements , the better your chances of getting selected for an interview.

What to Write in the Rest of Your Cover Letter

Of course, the rest of your letter is important too. You'll need to use an appropriate salutation , and make your cover letter closing polite and inviting. In the body of your letter , you have the opportunity to pitch your qualifications for the job in more detail than you have room for in your resume.

If there are specific events or accomplishments you feel are likely to make you stand out, you can briefly mention them and explain in more detail should you secure an interview.

Make sure your contact information is complete as well, and format your signature to match the letter style you are using.

Download the cover letter template (compatible with Google Docs or Word Online) or read the example below.

Sample Cover Letter (Text Version)

John Smith 37 Oak Street Middle Village, New York 10502 555-555-555 john.smith@email.com

March 22, 2021

Dr. Jane Doe All Smiles Dentistry 5 Main Street, Suite A Middle Village, New York 10502

Dear Dr. Doe,

My former coworker, Maria Rodriguez, suggested that I contact you to express my interest in the position of dental assistant in your office in Middle Village.

I’m a licensed dental assistant with over 10 years of experience helping dentists and hygienists make their patients smile. In my current role with ABC Dental, I have gained proficiency in the four-handed dentistry technique, as well as mastering Henry Schein Dentix software.

I also have the following skills and qualifications, as outlined in the job description on your website:

Experience taking and developing dental X-rays
Infection control expertise, including preparing and sterilizing instruments and equipment
Knowledge of several different types of scheduling software
Language skills (bilingual: English/Spanish)
Excellent customer service skills and attention to detail

Most importantly, I love people. I consider it a great privilege to help dentists improve their patients’ lives by providing the very best support and customer care.

I’ve enclosed my resume, and I hope you’ll contact me at your convenience to arrange an interview.

Signature (hard copy letter)

Review cover letter examples for many different types of jobs, and get downloadable templates you can use to write your own cover letters.

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How to Start a Cover Letter: 7 Great Cover Letter Openings (+Examples)

Beginnings are always hard. The same goes for writing a cover letter. You know exactly what you want to say, but you’re not sure how to start a cover letter.

Generally speaking, the cover letter intro is a place where you should:

introduce yourself in detail
explain why the job is exciting for you
show you’re a great fit for the position

Of course, there’s no single right way to do it. That means that you’ve got multiple options and can get a little creative.

Whether you’re looking for a traditional cover letter introduction, or something more unconventional, you’ll find it in this article — together with a quick guide and cover letter openings examples.

Alternatively, you can also just watch this quick video guide on how to write a cover letter below.

Successful cover letter introductions (examples)

We’ve gathered some really good opening lines from successful cover letters that got people hired in well-known companies such as HubSpot, Siemens, or Lush:

HubSpot Director of Business Development Cover Letter Sample

Account Executive Cover Letter Intro Sample

Sales Associate at LUSH Cover Letter Intro Example

Siemens SCADA Engineer Cover Letter Intro Template

Warner Bros. Public Relations Intern Cover Letter Example

Do you want to know how to craft such a strong cover letter opening yourself? Follow a quick guide below.

And if you prefer to see more examples from hired professionals or find a job-specific cover letter example for your industry, visit our cover letter library .

Intro paragraph: a quick guide on how to start a cover letter

When it comes to cover letter openings, rule number one is that you should always start your cover letter in a way that grabs a recruiter’s attention from the get go.

On the other hand, be careful and stay professional. Don’t overdo it.

So the question is — when should you pick a standard opening paragraph and when to go with something more creative?

Well, it all depends on a particular job and the company culture .

Take time to research each company where you’re applying for a job and identify its tone of voice.

Are they formal or casual? Look at the job description, their website, and social media accounts and you’ll be able to get the right idea.

Then in your cover letter opening, follow at least one of these 7 main principles :

what to include in your cover letter opening

1. Be direct

Employers are busy people who usually don’t have time to read long texts or overused cover letter phrases . What they want to know is simply whether you’re a good fit. Why not make it easier for them and be specific from the very beginning?

Let them know what position you’re applying for and use your cover letter opening to highlight years of experience in your field and any relevant hard or soft skills you bring to the table.

It’s a universal, yet effective answer to how to start a cover letter.

Cover Letter Intro Example #1

I am very interested in the Sales Specialist opportunity at [Company XYZ] that was advertised on LinkedIn. I am a hard-working and dedicated individual with over two years of extensive industry experience, a Business & Management degree from McGill University, and a strong determination to meet and exceed all business goals and objectives.

2. Respond to the company’s needs

Employers want to know how you can contribute to their company. The first paragraph of the cover letter is a great place to demonstrate that.

Have a look at the job offer, go over the company’s needs, and pick those that you can easily relate to.

Then take a look at your achievements and impressive skills, and use them to illustrate how you can bring value to the new job. Ideally by mentioning any quantifiable results from your previous jobs.

Cover Letter Intro Example #2

Over the course of last year, I more than doubled [Company XYZ]’s Twitter followers and ran two successful Instagram ad campaigns that generated $35K+ in revenue. I’d love to bring my expertise in organically expanding the social reach and delivering ROI to the social media manager position at [Company XYZ].

3. Include company facts and news

Companies want to see that you’re interested in them and their industry. If you show that you already know about them and have done your research, you can make a great first impression.

Browse their website and scour the internet for related news articles. They can provide you with interesting facts that pertain to your role.

It can be anything — a specific event, fact, notable statistic, or an award that the company has recently received.

Cover Letter Intro Example #3

When I saw that [Company XYZ] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace, I was truly inspired. With my track record of reducing costs by over 30% and promoting sustainable technologies, I’m excited about the opportunity to take on the account executive role to expand your company’s growth and work towards a greener future.

4. Highlight a mutual connection

Referrals can work like magic when it comes to getting invited to a job interview . So if someone has recommended you for a position or you know anyone at the company who can vouch for you, mention their name right away.

After reading your cover letter, recruiters will most likely want to learn why your referrer thought you’d be a good fit. If nothing else, it will make recruiters pay attention to the rest of your cover letter.

Cover Letter Intro Example #4

I was excited to learn of this job opportunity from my former colleague, Lucy May. We’ve worked closely together for several years, most recently on a complex data analysis project at [Company XYZ]. She advised me to apply as she thought I’d be a good match for this position on your team.

5. Show passion for what you do

Employers love job candidates who are enthusiastic about what they do. These candidates tend to perform better and are more dedicated to their roles.

So if you’re all hyped up about your job, don’t hesitate to infuse your cover letter with a couple of sentences demonstrating your excitement about what you’re doing.

Cover Letter Intro Example #5

I knew I had a knack for writing ever since I was the main editor of our high school magazine. Thanks to my 15+ years of experience, I’ve transformed my passion into a fashion blog with 30K+ monthly readers, featured articles on Time and Cosmopolitan that have garnered over 50K views, and a writer’s workshop I founded for young up-and-coming writers.

6. Open with a relevant accomplishment

Hiring managers like achievers. If you’ve accomplished something noteworthy while with your previous employer, there’s a good chance you can bring the same value to your next job too.

What’s more, it shows that you’re an expert in your field.

If you have any special skills or accomplishments that will make you stand out from other job candidates, mention them right away in your cover letter opening.

However, try to make no general claims without providing evidence. Support your arguments with real numbers and statistics.

Cover Letter Intro Example #6

Over the past year as digital marketing manager at [Company XYZ], I’ve generated $50k+ in revenue, increased organic traffic to our blog by 18%, and almost tripled our social media ROI.

7. Use humor and creativity

Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break.

It can even be a reason to call you up for an interview.

So if the company seems to have an easygoing vibe, use humor to bring attention to your skills or relevant personal traits that are needed for the position you’re targeting.

Cover Letter Intro Example #7

Before I flood you with all the reasons why I’m going to be your next writer, I would like to tell you a little about myself. I didn’t learn to hold a pencil until I was about six years old, which made everyone think I’d never pen a single letter. And now here I am, bidding to become your next Shakespeare.

Cover letter beginning: What other things to include?

Now that you saw some great examples of cover letter openings, you may wonder what else can you do to perfect your cover letter introduction.

Well, there are a few other key elements that a good cover letter beginning should include :

contact information both for you and the company
headline (optional)
personalized greeting

To know where to put this information, just scroll down.

Find out your resume score!

This is the place for your and your company’s contact information.

Make sure that right at the top of the page you list your contact details such as:

phone number

Optionally, you can also include:

your professional title
date of birth
current date
personal website/LinkedIn

Additionally, never forget to add company-related information . You should always include the manager’s recruiter’s name (if it was made available to you), job title department, the name of the company, and their address.

Left align all of this information. Or make it easy for yourself and choose a pre-designed cover letter template and only fill in the details.

Headline (optional)

You don’t have to include it, but it can help you grab the hiring manager’s attention.

In your cover letter headline, you can use numbers, questions, or interesting adjectives .

It can be something like “5 Ways I Can Help You Improve Your Company’s Marketing.”

Alternatively, you can just state the name of the position you’re applying for.

Salutation (or how to address a cover letter)

Try to avoid using “To Whom it May Concern” or “Dear Sir/Madam” . This form of address, while correct, has become so overused it won’t help you stand out at all.

Instead, try to research the hiring manager’s name online . Look at the job posting, and check the company’s website or LinkedIn . (Did you know that you can turn your LinkedIn profile into a great resume with just one click?)

Alternatively, you can address it to the whole team or HR.

Generally, stick to these rules:

How to address a cover letter to a recruiter or hiring manager: The best practice is to use a personalized greeting in the following form: “Dear [first name]” or “Dear Mr./Mrs. [last name]” for formal companies.
How to address a cover letter to multiple recipients: If you’re addressing your cover letter to the entire team or human resources, you can use “Dear [name of the company/department] Team” or “Dear Human Resources” .
How to address a cover letter to an unknown person: If you fail to find the hiring manager’s name and don’t want to address your cover letter to an entire team or HR, use “Dear Hiring Manager” , or “Dear Recruitment Officer” .

After the salutations, you can continue with an attention-grabbing intro paragraph.

HR expert tip: Christy’s word of advice

“In general, a traditional formal cover letter is the safest bet. But there are times when you can totally throw that advice out the window and have a bit of fun putting your personality on paper! Take a look at how the company brands its ‘voice’ on its website and in the job description. Do they sound relaxed and personality-driven? Is formality anathema to them? If yes, don’t be afraid to reciprocate (while still keeping it professional). After all, you’re not just applying for a job: you’re applying to be part of the company’s culture”. — Christy Morgan, Resident HR Expert

Key takeaways: How to begin a cover letter

To sum up — the beginning of your cover letter will determine whether the hiring managers will read the rest of it or not.

If you want them to pay attention to what you have to say, make sure your cover letter opening:

Uses a personalized greeting
Says who you are
Shows you’re passionate about the job or the company
Highlights your top (and relevant) accomplishments and skills
Mentions a mutual contact
Reflects the company’s tone of voice
Is tailored to a specific position and company’s needs
Uses keywords from the job description
Is short, nice, and direct

Of course, the rest of your cover letter is important too.

If you’d like to know what to write in the rest of your letter, check out our complete cover letter guide , get inspired by cover letter examples , or learn how to end a cover letter .

This article was recently updated. The original article was written by Nikoleta Žišková in 2021.

Kaja Jurčišinová

Kaja Jurcisinova is a fresh graduate and a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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How to Create a Compelling Cover Letter in Microsoft Word

E very time you apply for a job, it's a good idea to include a cover letter. Deciding how to write each one is hard, but at least you don’t have to start from scratch with their design.

Microsoft Word offers templates and welcomes third-party designs to help you create compelling cover letters. Here’s how to use such options in Word and make the best first impression possible to potential employers.

Use Microsoft Word’s Cover Letter Templates

Formal letters don’t have to be bland. Go to File > More templates on Word, and type “cover letter” in the search box. You’ll find several stylish designs that add structure and color to your document.

What reflects you better, a subtle or sharp color scheme? If you’re considering a bold header for your professional details, learn how to design letterheads on Word , too. You can even add your portrait to your cover letter.

Microsoft Word’s built-in templates also include fields for you to fill in with your information and that of your potential employer. They guide you in these small ways, some even providing a sample for your letter’s main body. It’s a good idea to rephrase that, though, to fit each job application.

If you don’t like any of the options on Word’s desktop app, explore more Microsoft cover letter templates online and download your favorites from there.

Use Third-Party Templates in Microsoft Word

You can create cover letters for your dream job on platforms besides Microsoft. If you’d rather stick with it, you’ll even come across third-party templates specifically designed for you to download and customize on Word. Here are some examples.

1. ResumeLab

Explore over 50 cover letter templates, ranging from minimalist to eye-catching designs. Keep in mind that a few of them are meant to be created on ResumeLab. The rest you can bring onto Word by clicking their Download it free here link.

You’ll be redirected to websites like Good Resume and Resume Genius , which help you quickly download your documents. Then, all you have to do is open them in Microsoft Word.

You’ll also notice that some cover letters on ResumeLab are edited versions of Word’s built-in templates, but this just adds to your selection and gives you more ideas.

2. Template.net

This is a popular site for templates of all kinds, including cover letters. For some designs, you pay a small fee, but Template.net has an impressive range of free options, too. What’s more, the download process is very easy.

Just browse its collection, click on a design you like, and select the Word button under Download Free Template . In the next window, hit Free Download . If you’re not signed in already, you’ll be asked to as the final step.

Follow Best Practices for Cover Letters

Familiarize yourself with the dos and don’ts of writing a cover letter . Remember these guidelines when selecting and customizing a template or crafting a cover letter from scratch. They boil down to the following rules.

1. Research Potential Employers

Do your research before writing or designing your cover letter. Get to know each company and even the recruiter you’re addressing. It’s the same strategy as tailoring your resume for different job types .

2. Tailor Your Cover Letter

When showcasing your skills and interest in a position, use your research to tailor your letter so that it grabs the recruiter’s attention and impresses them. Be smart, enthusiastic, and concise with your words.

3. Use Your Blank Space Wisely

Aim to limit your cover letter to one page. Any more than that, and you risk losing the recruiter’s interest. Think about what you need to say, including important and relevant details not covered in your resume. Express these things as succinctly as possible.

4. Your Visuals Should Complement and Not Overwhelm the Letter

Add a bit of color and texture, going for a subtle effect. You could even use some small icons, as long as they’re tasteful and discreet. Whatever you choose, keep these visuals on the letter’s edges, and don’t let them dominate the text.

5. Master Word’s Features That Benefit Cover Letters

For example, you can create your cover letter more efficiently by setting the text’s boundaries from the get-go. To do this, go to Layout > Margins . From the same toolbar, you can adjust paragraph spacing and indentation.

Through Insert > Pictures , you can import an image of your signature and place it at the end of the letter. Your header and footer can be customized from here, too.

Even the Mailing toolbar might be of interest. It can help streamline the process of writing and sending letters, as well as keeping track of recipients.

Good Planning and Wording Make the Best Cover Letters

Between Microsoft and other providers, you have access to a wide selection of templates for simple but attractive cover letters that you can personalize on Word. The app itself is full of useful writing and editing tools.

With this leg up, designing a cover letter for every occasion is easier. Sound research and planning in terms of how to approach each application can help polish the letter even more.

How to Create a Compelling Cover Letter in Microsoft Word

Is a Cover Letter Necessary in 2024?

Published: April 03, 2024

Writing a cover letter can be daunting.

woman searches if a cover letter is necessary

I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments.

While it acts as a letter of introduction, I’ve wondered if a cover letter is necessary in 2024. To find out, I spoke with two recruiters and gained insights on how to write the best cover letter for any job application.

How important is a cover letter?

Is a cover letter necessary, when to skip a cover letter, when to include a cover letter, tips for writing a cover letter, what if the cover letter is optional.

Cover letters are short letters of introduction that you include with job applications.

Typically, they are your chance to go into deeper details about your accomplishments that you might not have highlighted or had room to mention on your resume.

Tiffany Hall, a professional resume writer and founder of Resume911 , says cover letters are an important part of the job application process.

Hall says, “Cover letters can be very important. It’s supposed to sell why you, of all applicants, should get the job. The issue is that applicants use them to regurgitate what’s on their resume, and that’s not what it’s for. It should speak to what isn’t easily explained with your resume.”

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

Standard Cover Letter Template
Entry-Level Cover Letter Template
Data-Driven Cover Letter Template

You're all set!

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For example, if your resume says you’re skilled at building web pages, your cover letter is a great place to name-drop companies that you’ve worked for to create their websites.

Matthew Muehleisen, a corporate recruiter , thinks a cover letter is also a great place to show you’ve done your homework and researched a company.

Muehleisen says, “It can be what sets you apart from other candidates and applicants and is a good opportunity to show that you’ve done research on the position and company to further showcase your interest in the role.”

Knowing the importance of a cover letter still begs the question: Is a cover letter necessary in 2024?

is a cover letter necessary, definition of a cover letter

Image Source

While a cover letter can help demonstrate your knowledge of the company you’re applying to and highlight more of your achievements, both Hall and Muehleisen agree that a cover letter isn’t entirely necessary.

Muehleisen says, “Unless it’s a requirement of the application, I wouldn’t say it’s necessary to include a cover letter. There are some roles (usually in content creation and marketing) that will ask for a cover letter as a form of a writing sample. In these instances, make sure your letter is polished and focused.”

If Hall had her way, she would eliminate the cover letter entirely, focus more on the resume, and ask for a link to an applicant’s LinkedIn profile.

According to Hall, “Most cover letters either repeat the resume or they speak to why the applicant isn’t a good fit. Neither is the purpose of a cover letter.”

Nevertheless, 74% of hiring managers still prefer applications to include a cover letter. So, it is definitely worth considering including one — even if the application says it’s optional.

If you’re looking for a new role, writing a cover letter can be time-consuming — especially if you take the time to personalize every letter you send to a hiring manager.

Although a cover letter does serve a legitimate purpose, and 83% of hiring managers read it, there are a few situations where you shouldn’t include a cover letter. Let’s take a look at those scenarios.

If You Only Have a Template of a Cover Letter

I get it. Writing an effective cover letter takes a significant amount of time.

But consider not sending one if you only have time to plug your information into a cover letter template without personalizing it before hitting submit on an application.

Don’t get me wrong. A cover letter template is a great starting point to write your cover letter. Templates often remind you to include pertinent information like the hiring manager’s title, name, and your contact information.

However, if you don’t take the time to edit the body of the cover letter and personalize it with research and your relevant experience, you risk sending the same letter as another candidate.

And considering that 48% of hiring managers spend anywhere from 30 seconds to two full minutes reading each cover letter, the chances are high that your hiring manager can spot a form letter a mile away.

Don’t send it if you don’t have the time to personalize a cover letter.

If Your Cover Letter Is Full of Critique

A cover letter is meant to explain why you’re the best candidate for the open position. However, a cover letter is not a place for you to share your ideas of how the company can improve.

Sure, every company likely has areas of improvement, and the job you’re applying for might be the role that gets a say in that, but a list of improvements might read as a critique.

You don’t want to potentially offend a hiring manager before you even get an interview. A bad cover letter can hurt a strong candidate, according to 33% of hiring managers .

Before you submit your cover letter, read through it several times to make sure it’s not a critique. If it does sound like a critique, throw it out.

If It’s Not Required

There are other instances where you shouldn’t send a cover letter. For example, if the application’s instructions specifically state that you do not need to submit a cover letter for consideration for the job.

In fact, sending a cover letter anyway can signal to the hiring manager that you don’t follow instructions. Not following instructions is also a great way to land your application in the trash bin.

The bottom line is this: If the application specifically states not to send a cover letter, don’t send it.

Of hiring managers, 74% prefer to see job applications with a cover letter apart from the resume. Knowing this, if you have the time to include a cover letter with your job application, don’t skip it.

Here are three instances when you should send a cover letter with your application.

Send a cover letter if you’re very interested in the role.

Think of your cover letter as your time to shine. Use it as a place to highlight your experiences and the qualifications that make you a great fit for the position.

Hall says, “If you can speak to why you’re a good candidate without copying your resume in paragraph form, include a cover letter.”

In other words, don’t use bullet points in your cover letter to describe your previous employment history.

Instead, talk about what you learned on the job and how your skills will help you excel in the role you’re applying for.

Send a cover letter when there’s a gap in your resume or you’re transitioning industries.

If you’re looking to transition to another industry, you should definitely include a cover letter with your application.

Speaking from personal experience, if I had only submitted a resume to my school district when I applied to be a Spanish teacher, the hiring manager would have just seen my experience in Public Health and would not have known about my skills and success in tutoring students in Spanish.

Muehleisen puts it this way, “If you’re looking to transition to a new industry or if there is a position and company you’re really excited about pursuing as an opportunity, these are the best instances to include a cover letter so that you can possibly give yourself an advantage.”

A cover letter can also help explain any gaps in your resume — especially if the gap in your employment history is beneficial to the role you’re applying for.

For example, maybe you volunteered in South America, and the role you’re applying for is for a position in Global Operations.

It never hurts to include positive, pertinent information in your cover letter.

Send a cover letter when it’s required.

The most obvious time to include a cover letter with your application is when it is required. Just like not including a cover letter when it’s not required, it shows you can follow directions.

Include a cover letter when the application asks you to submit one, which shows you can follow directions.

Plus, if the application asks for a cover letter, you can bet the hiring manager will look for it. If no cover letter is included, well, you’re sabotaging your chances of getting an interview.

Only 13% of hiring managers will consider giving a candidate an interview if they don’t attach a required cover letter to an application.

Writing a cover letter is not as painful as it sounds. There are great templates you can use as a starting point for your cover letter.

The trick with a template, though, is to make sure you always personalize the letter to your own experiences and qualifications.

Here are five expert tips to write a winning cover letter.

1. Tailor your cover letter to the job description.

When writing a cover letter, especially if you use a cover letter template, you should tailor the letter to match the job description and meet the requirements of the application.

For example, if the application asks you to attach a short cover letter, keep it brief. Your best bet is one to two short paragraphs detailing why you’re a great fit for the position.

You’ll also want to reference keywords from the job description in your cover letter. Many recruiters use applicant tracking systems that scan application packets for the best fit.

Often, hiring managers review the applications that match the keywords first.

Now, that doesn’t mean to stuff your cover letter with keywords. Instead, use them in a natural way as you discuss your qualifications.

2. Be personable with your greeting.

You might have seen the advice telling you to use “To Whom It May Concern” instead of the hiring manager’s name. This is good advice, but only if you do not know the hiring manager.

Before resorting to a generic greeting to start your cover letter, take the time to look on the company’s website and LinkedIn to find out who makes hiring decisions.

If you have contacts in your network who are familiar with the company, ask them. Taking the time to research the hiring manager and the company shows you care about the details — a quality many hiring managers look for in a candidate!

If you’re still unsure after researching the company, consider using “Dear Sir or Madam” as your greeting.

3. Be yourself.

While a cover letter is a formal introduction of yourself to a potential employer, it doesn’t need to be lacking in personality. Hall suggests sprinkling your personality in your cover letter to spark connections with the hiring manager.

Hall says, “Be your best professional self. I’m a foodie and will include references to food on my LinkedIn, and I’ve done it in a cover letter. I’ve had managers reference them, and we had a chuckle. I am also very clear about aligning myself with companies whose mission and goals I respect and can contribute to. I make sure to speak to that in the cover letter.”

Take Hall’s advice. Showcasing your vibrant personality in your cover letter can help break the ice in your interview!

4. Proofread your cover letter.

Once you’ve written your cover letter and before you hit “send,” double-check that it is free from spelling and grammar errors and that the company you referenced is the company you are applying to.

Muehleisen says skipping proofreading your cover letter is a big mistake — and it could cost you the job!

Muehleisen says, “Make sure that you are proofreading prior to sending. If the cover letter feels like it is a simple cut/paste or if the job title and company name are incorrect, it may do more harm than good. So, be sure that what you’re sending is pertinent.”

5. Be cautious of AI.

AI tools, like ChatGPT or Claude, are great for helping draft content. You might be tempted to ask generative AI to write your cover letter for you. However, both Hall and Muehleisen say to proceed with caution when it comes to AI.

Hall says, “AI is coming along in amazing ways, so it may come as a surprise that my best tip didn’t include AI. I tell my clients when they’re stuck to look to their peers. You can search people by job title on LinkedIn. See how they describe themselves and pull from there. Or, hire a resume writer or career strategist to help you.”

Muehleisen agrees with her. He says, “I would hesitate to use a tool or service for a cover letter as the point should be to show your authenticity. If you are going to use AI for assistance, make sure to put your own words in as well.”

However, when you write your cover letter, whether using a template or generative AI, personalizing it is key to standing out from the competition.

If the job description says a cover letter is optional, should you send one, or can you get by without it?

That can be tricky, considering 72% of recruiters still expect a cover, even if it’s optional.

According to Muehleisen, sending a cover letter is not a bad idea. He says, “I’ve never heard of a cover letter hurting an applicant’s chances; just make sure the one you’re including is specific to the job description and posting.”

Check out these cover letter examples for more inspiration.

Experiment With Your Cover Letters

Writing a cover letter is a breeze once you get the hang of it. With today’s challenging job market, sending a cover letter with your application can make a difference in whether you get called for an interview.

I can’t make promises that your cover letter will dazzle hiring managers each time, but for the right position for you, it will.

Remember Hall and Muehleisen’s advice when you craft your cover letter. Personalization is key to success!

Don't forget to share this post!

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AusPost to halve letter delivery frequency from Monday

A man on a motorbike inserts a letter marked "express" into a mail slot.

Australia Post will only deliver letters every second day from next week, as a generational shift in the nation's postal services takes effect.

From Monday, 98 per cent of locations will have letter delivery reduced to every second business day, and delivery times for ordinary letters will be extended by a business day.

That means within the same state, letter delivery times will be four or five business days, depending on location, and six to eight business days for interstate letters.

A daily priority letter service will remain available for customers who need fast delivery of mail, at a higher cost.

Requirements for Australia Post to maintain a minimum presence nationally and in rural, regional and remote areas will remain unchanged.

Separately, Australia Post is raising the price of ordinary letter stamps from $1.20 to $1.50, and large letter stamps from $3.60 to $4.50.

The federal government agreed to change the law to loosen Australia Post's requirements for letter delivery, acknowledging Australians send far fewer letters than they used to.

The postal service had warned without the change its "long-term viability" was at risk.

Australia Post says the changes will allow it to focus on expanding parcel posting and collection places, which have become its major business.

Trials of the change resulted in postal workers being able to carry 20 per cent more parcels on each delivery.

Four in five households bought goods online last year, while letter volumes have fallen by about two-thirds since their peak in 2008.

Communications Minister Michelle Rowland said the way Australians used the national postal service had changed, and so Australia Post needed to be modernised.

"[These] changes reflect the way Australians now interact with Australia Post, and will help improve the company’s financial sustainability," Ms Rowland said.

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Overview: Celebrating PEOPLE's 50th Anniversary 11 Stars, One Iconic Cover Letter from the Editor Toasting 50 Years with... Jennifer Aniston Talking Big Life Lessons with... Oprah Winfrey
Matthew McConaughey
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A Letter from the Editor

As PEOPLE Magazine turns 50, editor in chief Wendy Naugle reflects on the brand's legacy and the milestones to come

As PEOPLE’s anniversary loomed, it seemed like a daunting task to decide how to celebrate. First off, who should grace our cover? When our team sat down to brainstorm, we couldn’t decide on just one person. This issue, we agreed, should be a celebration of the people who have helped shape the culture and will do so for years to come. Our cover stars — with a combined 14 Primetime Emmys, 16 Golden Globes, five Oscars, four Tonys and 14 Grammys — have absolutely done that. Our birthday crew also includes three Sexiest Men Alive, two EGOTs, multiple humanitarian-award winners, a world champion and a GOAT.

It’s been said that a copy of PEOPLE is the most requested item to put in time capsules, and I believe it. Every day at PEOPLE, we try to chronicle what’s happening — the stories that touch our hearts, delight us, surprise us. Our goal is to take our readers up close to our subjects so that we can all understand what motivates them and to find the commonality of the human experience, the ups and downs, the tragedies and the triumphs. As Drew Barrymore told us, when someone shares their story, we feel less alone.

Preparing for our 50th, I’ve found so many of those stories in our archives. Tina Turner, in 1981, revealed in our pages how she had survived an abusive marriage , fleeing husband Ike with only 36 cents to her name. In 1998 Michael J. Fox disclosed his Parkinson’s diagnosis in a PEOPLE cover story, and he’s since changed the course of research for the disease. In 2010 Sandra Bullock revealed her emotions after adopting son Louis : “The first time I met Louis it was like the whole outside world just got quiet. He was so small, so still. All the trivial things that I had allowed to take up so much of my time just didn’t have room in life anymore.” In these difficult times, I’m always heartened that something as simple as sharing a story can connect us.

Our entire team worked tirelessly on this issue: Julie Jordan, Lizz Leonard, Melody Chiu and Andrea Mandell wrangled our cover stars; David Walters oversaw the whole package; Jessica Iavazzi helmed the stunning videos you’ll see on Instagram and YouTube; Phoebe Weekes and Dean Markadakis led design; and our fearless director of photography, Ilana Schweber, coordinated every photo shoot and did countless hours of archival research. This issue wouldn’t be possible without the help of Garnier, our 50th anniversary sponsor Smirnoff (the brand will be spicing up the opening night of our special exhibit at Fotografiska in New York City on May 9) and, most of all, you, our loyal readers. Thank you.

Someday there will be another editor sitting in this chair, planning a 75th or 100th anniversary of PEOPLE that will live on the page or a screen or in 3D or on some new spatial plane yet to be invented. What tips would I give them? Matthew McConaughey’s advice to his younger self sums it up: “I’d let him figure it out. . . . Take feeder roads off the highway. Get confused, get frustrated, feel lost and overcome it.” And I’d add: Make it fun. Make it fabulous.

Art Streiber

Wendy Naugle Editor in Chief

THE ART OF THE COVER

How do you get the most popular stars in America together for one photo shoot? It’s impossible. So we turned to celebrity photographer Art Streiber, who shot our cover stars separately — measuring every chair and place setting precisely — and worked with set designer Anthony Altomare and retoucher Angie Marie Hayes to create the work of art that became our cover. (And did you spot our launch issue, with Mia Farrow, on the table?) For more on how it came together, read about the making of our 50th Anniversary cover .

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30 Better Ways to Start a Cover Letter
Communicate that you'll bring something to the company: You'll get more into the details after your opening, of course. But your cover letter opener should still tell the reader, "This person can do something for us ," rather than, "This job would really help them .". Stick to the point: Your opener, while creative, should still be ...
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4. Mention something newsworthy. Start your cover letter with evidence that you've done your research. If the company you're applying for was recently in the news, mention it in the opening line and explain why you admire the company. Mention a specific event, fact, notable statistic or award the company recently won.
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A cover letter should be formatted like a business letter with these sections: Header with date and contact information; Salutation or greeting; Opening paragraph; Middle paragraph(s) Closing paragraph; Letter ending and signature; Your cover letter should be one page long and use a simple, professional font, such as Arial or Helvetica, 10 to ...
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Employer name. Company Name. Street address. City, State. Salutation. Dear [Hiring Manager's Name], Opening Paragraph (Introduction) Your cover letter opening should contain a self-introduction. Write about who you are, where your expertise lies, where you found the job posting, and why you want to apply for the job.
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Respectfully, Kind regards, Best regards, Yours truly, Then, make two spaces below the salutation, and type your full name. For some professional (but optional) flair, sign your cover letter either with a scan of your signature or by using software like DocuSign. 8. Check your cover letter's content and formatting.
How to Start a Cover Letter [+ Introduction Examples]
Your cover letter should start with your contact information, the current date, and the recipient's information placed neatly in a cover letter header. Below this section, include a professional cover letter salutation and an opening paragraph. To make a strong cover letter opening, try these strategies: Express your enthusiasm for the position.
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Step #4 - Write an Attention-Grabbing Introduction. First impressions matter, especially when it comes to your job search. Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they're not going to be reading every single cover letter end-to-end.
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A cover letter should include the following parts: Header. Salutation. Introduction. Body paragraph. Closing paragraph. Letter ending and signature. The following cover letter samples and examples will show you how to write a cover letter for many employment circumstances. Browse cover letters by job title for inspiration.
12 Ways to Start a Cover Letter: Examples & Tips
The best cover letter opening lines are simple, direct, and informative. While it can be tempting to use cover letter starters that are unique and add flair to your application, you should make sure that your opening is appropriate for the company culture. Otherwise, you risk your cover letter coming across as unprofessional or gimmicky.
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Consultant Cover Letter Example #10. Digital Marketing Cover Letter Example #11. Graphic Designer Cover Letter Example #12. Administrative Assistant Cover Letter Example #13. Front Desk Cover Letter Example #14. Human Resources Cover Letter Example #15. Sales Agent Cover Letter Example #16.
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Note a mutual connection. If a former or current employee at the company referred you, mention this in the opening statement of your cover letter. Employee referrals are important to hiring managers because they result in the best success rates. Example: I was excited to learn about this job through my former coworker, Eliza Woods.
How to Start a Cover Letter
Your cover letter opening should contain a header with contact information, a greeting to the hiring manager, and an attention-grabbing opening paragraph. Your header should include your contact information, such as your name, phone number, and professional email, the date, as well as the contact information of the recipient.
How to Start a Cover Letter (+10 Opening Line Examples)
Here's an example of a cover letter opening that emphasises passion: Using passion to start your cover letter. I've been fascinated with Middle English ever since laying hands on my first copy of The Canterbury Tales over 15 years ago. Literature is a matchless resource for understanding mediaeval culture, society, and values, and it's a ...
How to Start a Cover Letter to Impress Employers [+ 14 Examples]
1. Start with humor. Employers are humans too, and they'll often appreciate a good joke, pun, or funny opening line as much as the next person. If done tastefully and respectfully, starting your cover letter off with a joke can be an excellent way to stand out. Plus, a joke can still include a powerful explanation for why you're the right ...
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You should close your cover letter opening with a value proposition statement that covers three things: 1 It shows that you understand the needs and goals for the role. 2 It provides supporting evidence from your past (using measurable results) 3 It ties your results directly to the goals of the role.
The 23 Best Cover Letter Examples: What They Got Right
The Cover Letter That Explains 'Why,' Not Just 'How'. The 'We're Meant for Each Other' Cover Letter. The Cover Letter with H.E.A.R.T. Short-and-Sweet Cover Letter Example. The Short Story. The Bare Bones Cover Letter. The Breezy Follow-Up. The Administrative Assistant Cover Letter. The Internship Cover Letter.
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How to Start a Cover Letter with a Name. To start a cover letter with a name do some research. Check the job posting for a named email address. Do some research on LinkedIn. And if all else fails call the receptionist and ask who the hiring manager is. RIGHT. Dear Mr Fawlty.
How To Start a Cover Letter With Examples and Tips
Personalize Your Cover Letter. What to Write in the Rest of Your Letter. Cover Letter Sample. More Cover Letter Examples and Templates. Photo: Theresa Chiechi / The Balance. Examples of opening sentences to use when writing a cover letter, with tips for how to start and what to include in each part of a cover letter for a job.
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A compelling cover letter is essential for making a strong first impression on potential employers. One of the most critical components of an effective cover letter is the opening line, which sets the tone for the entire document and grabs the attention of hiring managers. To help you craft the perfect introduction for your cover letter, we've compiled a list of 25 powerful opening lines ...
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Examples of cover letter opening lines that you can use every time. Tips for creating a flawless cover letter opening. Save hours of work and get a cover letter like this. Pick a template, fill it in. Quick and easy. Choose from 20+ cover letter templates and download your cover letter now.
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7. Use humor and creativity. Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break. It can even be a reason to call you up for an interview.
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Use Microsoft Word's Cover Letter Templates. Formal letters don't have to be bland. Go to File > More templates on Word, and type "cover letter" in the search box. You'll find several ...
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Published: April 03, 2024. Writing a cover letter can be daunting. I'll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I've always found it incredibly difficult to talk about myself and hype up my accomplishments. While it acts as a letter of introduction, I've wondered if a cover ...
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Open cover letter example Here is an example of an open cover letter to help guide you as you prepare cold applications: Taylor Armstrong New York City, NY 555-555-5555 [email protected] August 1, 2021 Dr. Renee Sharp Head of School Greenwood Elementary School Dear Dr. Sharp, I learned about Greenwood Elementary School from a local news segment about private schools in my area, and ...
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