Brand management April 2024
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Brand Management
April 2024 Examination
Rajesh, a passionate entrepreneur with a deep love for footwear, who envisions launching a thriving business venture focused on selling branded shoes across various price ranges. Rajesh’s dream is to establish the largest chain of shoe stores in major cities across India, providing customers with a vast array of high-quality footwear options from popular brands. Rajesh has always been an aficionado of shoes and has observed a noticeable gap in the market for a one-stop shop offering branded footwear at varying price points. After completing his business studies, he gained experience working for an established shoe retailer and sharpened his skills in retail management, inventory control, and customer service.
The Vision:
Rajesh’s vision for his new business is to create a brand that caters to the diverse and dynamic Indian market. He envisions opening a series of showrooms in the largest cities in India, where customers can explore a wide selection of branded shoes, ranging from affordable and trendy to premium and luxurious options.
Key Components of Rajesh’s Business:
Store Locations: Rajesh is planning to set up his biggest showrooms in major cities like Mumbai, Delhi, Bangalore, Kolkata, and Chennai. These locations are strategically chosen to tap into the diverse consumer bases and fashion-conscious populations of these cities.
Brand Selection: Rajesh understands the importance of offering a diverse portfolio of brands. His business will collaborate with both national and international brands, ensuring a wide range of styles, designs, and price points to cater to various customer preferences.
Variety of Price Ranges: Rajesh’s business will feature footwear in all price categories. From budget-friendly options for students and budget-conscious customers to premium brands for those seeking luxury and style, there will be something for everyone.
Customer Experience: Rajesh is passionate about offering exceptional customer service. His staff will be knowledgeable about the products and offer personalized assistance to help customers find the perfect pair of shoes. He also plans to implement loyalty programs and promotions to keep customers coming back.
Online Presence: Recognizing the importance of the digital landscape, Rajesh plans to establish an e-commerce platform to reach customers beyond the physical store locations. The online platform will offer the same range of brands and price options, making it convenient for customers to shop from the comfort of their homes.
Supply Chain Management: To ensure a steady supply of fresh stock, Rajesh will establish strong relationships with suppliers and implement efficient inventory management systems.
This will help in keeping stock levels optimized and maintaining a variety of styles for customers to choose from.
Marketing and Promotion: Rajesh plans to invest in marketing strategies that encompass both traditional and digital channels. He will collaborate with influencers, run social media campaigns, and conduct local events and promotions to create buzz around his stores.
Rajesh’s vision for his new business venture, offering branded shoes across all price ranges in the biggest showrooms in major Indian cities, is a compelling concept. With a strong business plan focused on location, product diversity, and customer satisfaction, he is poised for success in the dynamic and ever-evolving retail market. Rajesh’s dedication and strategic approach set the stage for an exciting and profitable future in the footwear industry.
1) You have been selected as a brand in charge of the business and you have been given a task to work on brand elements including brand name. Elaborate on various types of Brand elements and criteria for choosing those brand elements that you will suggest for the business. (10 Marks)
Introduction
The task of creating a brand for Rajesh’s ambitious venture in the footwear industry is both challenging and exhilarating. A brand is much more than a mere name or logo; it embodies the essence of the business, reflecting its values, vision, and the unique experience it offers. The process of developing brand elements is crucial as these components will communicate the brand’s identity, establish its position in the market, and build a connection with the target audience. For Rajesh’s expansive and diverse vision of providing branded footwear across all price ranges in major Indian cities, choosing the right brand elements is imperative. These elements, which include the brand name, logo, tagline, color palette, typography, and other
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2) As a brand expert, explain the four steps of Brand Building for Rajesh’s Business. (10 Marks)
Embarking on the journey of brand building for Rajesh’s footwear business, a venture poised to redefine the retail shoe market in India, requires a deep understanding of the intricate process of brand development. This journey involves more than just creating a visually appealing logo or an attractive marketing campaign; it is about forging a connection with the target audience and establishing a distinct position in the marketplace. The four steps of brand building – Brand Positioning, Brand Marketing, Brand Identity, and Brand Management – form the pillars of this process. These steps are essential in translating Rajesh’s vision into a
3) As a brand in charge of the business, explain your concepts on branding with example to
- a) Explain and relate the Information processing model of communication with the purchase of footwear for a consumer. (5 Marks)
Understanding consumer behavior is crucial for effective branding and communication, especially in a market as diverse as footwear. The Information Processing Model of Communication offers a valuable framework for comprehending how consumers perceive, interpret, and act upon marketing messages. By applying this model to Rajesh’s footwear business, we can better grasp how
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- b) How will you promote the brand using tools of Marketing Communication?(5 Marks)
In the dynamic and competitive world of footwear retail, the promotion of a brand is pivotal to its success. Marketing communication tools offer a myriad of ways to engage with potential customers, build brand awareness, and drive sales. For Rajesh’s footwear brand, utilizing these tools effectively can create a strong market presence and foster a loyal c
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June 2023 Examination
Mr. Sharma is planning to launch a new health and wellness app that will provide users with a customized workout and nutrition plans based on their individual needs and preferences. As the brand manager, you have been tasked with developing a brand identity for the app.
1. What are the various types of brand elements that you would suggest for the health and wellness app? (10 Marks)
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2. What are the criteria for selecting appropriate brand elements that will resonate with the target audience and communicate the app’s key benefits? (10 Marks)
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3. M/s Man Machine Company is a new player in the market that deals in high-quality men’s grooming products, including shaving kits, beard oils, and aftershaves. The company is committed to using natural ingredients in its products to ensure that its customers are getting the best quality grooming experience. However, they need help to differentiate themselves from established competitors in the market.
a. As a consultant, explain four steps to develop a strong brand for Man Machine Company . (5 Marks)
b. also, cover various positioning processes for guy machine corporation and propose the one that fits the brand (5 Marks)
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Retail Banking APRIL 2024
Taxation- Direct and Indirect APRIL 2024
Introduction to Retail APRIL 2024
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Digital Payments – APRIL 2024
Research Methodology – APRIL 2024
Business Ethics, Governance & Risk – APRIL 2024
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New Product Development and Managing Innovation APRIL 2024
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Capital Market & Portfolio Management – AB – ST
Cloud Computing DEC 2023
Commercial Banking System & Role of RBI – PA – ST
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Consumer Behaviour DEC 2023
Corporate Finance – AM – ST
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Project Management DEC 2023
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Service Operations Management – NB – ST
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Custom Shipping and Insurance DEC 2023
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Indian Foreign Trade DEC 2023
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Procurement Management DEC 2023
Retail Banking DEC 2023
Strategic Cost Management SA
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Taxation- Direct and Indirect DEC 2023
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Introduction to Retail – AB – DEC 2023
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Retail Store Design and Location – AB – DEC 2023
Retail Store Operation and Inventory Management – AB – DEC 2023
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Procurement Management – SEPT 23
Retail Banking – SEPT 23
Sales Management – ABI SEPT 23
Supply Chain Management – SEPT 23
Total Quality Management – SEPT 23
Warehouse Management – SEPT 23
Compensation & Benefits – SEPT 23
Organisation Culture – SEPT 23
Organisational Theory, Structure and Design – SEPT 23
Performance Management System – SEPT 23
Capital Market and Portfolio Management – SEPT 23
Custom Shipping and Insurance – SEPT 23
Digital Marketing – SEPT 23
Export Import Procedures and Documentation – SEPT 23
International Business – SEPT 23
Project Management – SEPT 23
Taxation Direct and Indirect – SEPT 23
Strategic Cost Management – SEPT 2023
Industrial Relations & Labor Laws – SEPT 2023
Manpower Planning, Recruitment and Selection – SEPT 2023
Cloud Computing – AB SEPT 2023
E-Business – AB SEPT 2023
Emerging Technologies IoT, Augmented Reality, Virtual Reality – AB – SEPT 2023
Fundamentals of Big Data & Business Analytics – AB – SEPT 2023
IT Infrastructure Management – AB – SEPT 2023
IT Project Management – AB – SEPT 2023
Introduction to Retail – AB – SEPT 2023
Merchandising Management – AB – SEPT 2023
Service Operation Management – AB – SEPT 2023
India’s Foreign Trade -AB – SEPT 2023
4th SEM Sep 2023
Business Ethics Governance & Risk – AAI-SEPT 23
International Banking and Foreign Exchange Management – SEPT 23
Managing Business Process Outsourcing – AAI-SEPT 23
Research Methodology – AAI-SEPT 23
International HR Practices – SEPT 23
Strategic HRM – SEPT 23
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Entrepreneurship and Venture Capital Management – AB – SEPT 2023
Lean Six Sigma – AB – SEPT 2023
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World Class Operations – AB – SEPT 2023
Digital Payments – SEPT 2023
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International Finance – SEPT 2023
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Start your Start up – BBA – SEPT 2023
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Brand Management – JUNE 2023
Capital Market and Portfolio Management – JUNE 2023
Cloud Computing – JUNE 2023
Commercial Banking System & Role of RBI – JUNE 2023
Consumer Behaviour – JUNE 2023
Customer Relationship Management – JUNE 2023
Enterprise Resource Planning – JUNE 2023
India’s Foreign Trade – JUNE 2023
International Business – JUNE 2023
Organizational Theory Structure and Design – JUNE 2023
Project Management – JUNE 2023
Retail Banking – JUNE 2023
Service Operation Management – JUNE 2023
Supply Chain Management – JUNE 2023
Custom Shipping and Insurance – JUNE 23
Emerging Technologies IoT, Augmented Reality, Virtual Reality – JUNE 2023
Export Import Procedures and Documentation – JUNE 2023
Financial Institutions and Markets – JUNE 23
Manpower Planning, Recruitment and Selection – JUNE 23
Marketing Strategy – JUNE 23
Operations and Supply Chain Strategies – JUNE 23
Organization Culture – JUNE 23
Performance Management System – JUNE 23
Procurement Management – JUNE 23
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Corporate Finance – JUNE 23
Cost & Management Accounting – JUNE 23
International Marketing – JUNE 23
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Fundamentals of Big Data & Business Analytics-JUNE 23 1
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strategic cost Management JUNE 2023
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Digital Payments – JUNE 2023
Employee Development & Talent Management – JUNE 2023
Global Retailing – JUNE 2023
Insurance & Risk Management – JUNE 2023
International Logistics & Supply Chain Management – JUNE 2023
IT Security and Risk Management – JUNE 2023
Lean Six Sigma – JUNE 2023
Managing Business Process Outsourcing – JUNE 2023
New Product Development and Managing Innovation – JUNE 2023
Research Methodology – JUNE 2023
STRATEGIC HRM – JUNE 2023
World Class Operations – JUNE 2023
Advanced Supply Chain Management – JUNE 2023
Digital Marketing – JUNE 23
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International Banking & Foreign Exchange Management – JUNE 23
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Employability Skills – II Tally
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Digital Marketing – BBA -JUNE 2023
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Start your Startup – BBA – JUNE 23
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Financial Institutions & Markets- BBA – JUNE 23
Financial Statement Analysis- BBA – AI-ST
Indian Accounting Standards- BBA – JUNE 23
Corporate Finance – BBA – JUNE 23
Corporate & Information Technology Law – BBA – JUNE 2023
Emerging Trends in Accountancy – BBA – JUNE 2023
International Marketing- BBA – JUNE 23
Operations and Supply Chain Management- BBA – JUNE 23
Portfolio Management – BBA – JUNE 23
Business ethics BBA BCOM
Management Accounting BBA
Strategic Management BBA
Customer Relationship Management – BBA-ST
Rural Marketing – BBA-ST
Strategic Brand Management – BBA-ST
Financial Modelling BBA B.Com
Project management BBA B.Com
M.Sc June 2023 Sample
Alternative Investments – I – M.Sc-ST
Corporate Finance – I- MSc JUNE 2023
Fixed Income Securities and Analysis – I – M.Sc-ST
Portfolio Management – 1 – M.Sc-ST
Derivatives and its Application – MSc – V-SR
Equity Analysis and Evaluation _ I – MSc-SR
April 2023 NMIMS ASSIGNMENT SAMPLE
1st SEM April 2023
Business Economics APRIL 2023
Financial Accounting & Analysis APRIL 2023
Information Systems for Managers APRIL 2023
Management Theory and Practice APRIL 2023
Marketing Management APRIL 2023
Organizational Behavior APRIL 2023
2nd SEM April 2023
Strategic Management APRIL 2023
Essentials of HRM APRIL 2023
Business Law APRIL 2023
Decision science April 2023
Operations Management APRIL 2023
Business Communication APRIL 2023
Business Statistics April 2023
3rd SEM April 2023
Financial Institutions and Markets – APRIL 2023
Brand Management – APRIL 2023
Consumer Behaviour – APRIL 2023
International Marketing – APRIL 2023
Marketing Strategy – APRIL 2023
Sales Management – APRIL 2023
Compensation & Benefits – APRIL 2023
Industrial Relations & Labour Laws – APRIL 2023
Manpower Planning, Recruitment and Selection – APRIL 2023
Organization culture – APRIL 2023
Organizational Theory, Structure and Design – APRIL 2023
Performance Management System – APRIL 2023
Commercial Banking System & Role of RBI – APRIL 2023
Corporate Finance – APRIL 2023
Cost & Management Accounting – APRIL 2023
Customer Relationship Management – APRIL 2023
International Business – APRIL 2023
Marketing of Financial Services – APRIL 2023
Project Management – APRIL 2023
Retail Banking – APRIL 2023
Cloud Computing – APRIL 2023
E-Business – APRIL 2023
Emerging Technologies IoT, Augmented Reality, Virtual Reality – APRIL 2023
Enterprise Resource Planning – APRIL 2023
Fundamentals of Big Data & Business Analytics – APRIL 2023
IT Infrastructure Management – APRIL 2023
IT Project Management April 2023
Service Operations Management – APRIL 2023
Monitoring and Controlling Projects – S – APRIL 2023
Taxation- Direct and Indirect – A – APRIL 2023
Capital Market and Portfolio Management – APRIL 2023
India’s Foreign Trade – APRIL 2023
Custom Shipping and Insurance – APRIL 2023
Export Import Procedures and Documentation – APRIL 2023
Introduction to Retail – S-APRIL 2023
Operations and Supply Chain Strategies – S -APRIL 2023
Total Quality Management – A – APRIL 2023
Warehouse Management – APRIL 2023
Logistics Management – APRIL 2023
Merchandising Management – APRIL 2023
Procurement Management – APRIL 2023
Project Planning and Scheduling – APRIL 2023
Retail Store Design and Location – APRIL 2023
Retail Store Operation and Inventory Management – APRIL 2023
Strategic Cost Management – APRIL 2023
Supply Chain Management – APRIL 2023
Operations and Supply Management – AI-ST
4th SEM April 2023
Services Marketing – APRIL 2023
Research Methodology – APRIL 2023
Marketing Research – APRIL 2023
International Finance – APRIL 2023
Business Ethics, Governance & Risk – APRIL 2023
Digital Marketing – APRIL 2023
Entrepreneurship and Venture Capital Management – APRIL 2023
Strategic Financial Management – APRIL 2023
Insurance & Risk Management – APRIL 2023
International Banking &Foreign Exchange Management – APRIL 2023
International Logistics & Supply Chain Management – APRIL 2023
Lean Six Sigma – APRIL 2023
New Product Development and Managing Innovation – APRIL 2023
Treasury Management in Banking – APRIL 2023
World Class Operations – K – APRIL 2023
Tax Insurance and Retirement Planning -APRIL 2023
Employee Development & Talent Management – APRIL 2023
International HR Practices – APRIL 2023
Strategic HRM – APRIL 2023
IT Security and Risk Management – S -APRIL 2023
Managing BPO April 2023
Digital payments April 2023
Global Retailing -APRIL 2023
Advanced Supply Chain Management – APRIL 2023
1 sem BBA/B.Com April 2023
Business Communication – APRIL 2023
Essentials of Financial Accounting – APRIL 2023
Essentials of IT – BBA – APRIL 2023
Essentials of Management – BBA – APRIL 2023
Micro Economics – BBA – APRIL 2023
Organizational Behavior – BBA – S – APRIL 2023
Organization Behaviour& HRM – BBA -APRIL 2023
Soft Skill for Managers – BBA – APRIL 2023
2 Sem BBA/B.Com April 2023
Cost and Management Accounting – BBA – APRIL 2023
Financial Management -BBA- APRIL 2023
Introduction to Analytics – BBA -APRIL 2023
Macro Economics – BBA -APRIL 2023
Principles of Marketing – BBA -APRIL 2023
Start your Startup – BBA -APRIL 2023
Business Statistics for Decision Making-BBA – APRIL 2023
Operations Research – BBA – APRIL 2023
Design Thinking- BBA -APRIL 2023
Advanced Financial Accounting – BBA -APRIL 2023
Environment and Disaster Management BBA- AI-ST
3 sem and 4th and 5th sem BBA/B.Com
Human Resource Management – BBA – APRIL 2023
Audit – I – BBA – A – APRIL 2023
Banking and Insurance – BBA – APRIL 2023
Business and Allied Law – BBA – APRIL 2023
Cost Accounting – BBA – A – APRIL 2023
International Business & Export Import Management – BBA – A – APRIL 2023
Performance Management System – BBA -APRIL 2023
Consumer Behavior – BBA -APRIL 2023
Decision Analysis & Modeling – BBA -APRIL 2023
Digital Marketing – BBA -APRIL 2023
Production & Total Quality Management – BBA -APRIL 2023
Sales Management – BBA – APRIL 2023
Entrepreneurship Management -BBA – APRIL 2023
Fundamentals of Taxation – BBA – APRIL 2023
Investment Products & Analysis – BBA – APRIL 2023
Research Methodology – BBA – APRIL 2023
Financial Institutions & Markets – BBA -ST
Financial Statement Analysis – BBA – APRIL 2023
Indian Accounting Standards – BBA – APRIL 2023
Customer Relationship Management – BBA – APRIL 2023
M.Sc April 2023
Ethical and Professional Standards – BBA – APRIL 2023
Financial Reporting & Analysis – I – M.Sc – APRIL 2023
Business Economics-BBA-APRIL 2023
Corporate Finance – I-APRIL 2023
Module April 2023
Building loyal consumers and driving brand advocacy
December 2022 NMIMS ASSIGNMENT SAMPLE
1st SEM Dec 2022
Business Economics
Financial Accounting & Analysis
Information Systems for Managers
Management Theory and Practice
Marketing Management
Organizational behaviour
2nd SEM Dec 2022
Business Communication
Business Law
Decision Science
Essentials of HRM
Operations Management
Strategic Management
3rd Sem Dec 2022
Cloud Computing DEC 2022
Commercial Banking System & Role of RBI DEC 2022
COMPENSATION AND BENEFIT DEC 2022
Consumer Behaviour DEC 2022
CUSTOM SHIPPING AND INSURANCE DEC 2022
Digital Marketing DEC 2022
E-Business DEC 2022
Emerging Technologies IoT, Augmented Reality, Virtual Reality DEC 2022
ENTERPRISE RESOURCE PLANNING DEC 2022
Export Import Procedures and Documentation DEC 2022
Financial Institutions and Markets DEC 2022
Fundamentals of Big Data & Business Analytics DEC 2022
I T Infrastructure Management DEC 2022
Manpower Planning, Recruitment and Selection DEC 2022
Market Strategy DEC 2022
Marketing of Financial Services DEC 2022
Operations and Supply Chain Strategies DEC 2022
Organization Culture DEC 2022
Organizational Theory, Structure, and Design DEC 2022
Performance Management System DEC 2022
Retail Banking DEC 2022
Supply Chain Management DEC 2022
WAREHOUSE MANAGEMENT DEC 2022
Brand Management DEC 2022
Cost & Management Accounting DEC 2022
Customer Relationship Management DEC 2022
India’s Foreign Trade DEC 2022
Industrial Relations & Labour Laws DEC 2022
International Business DEC 2022
International Marketing DEC 2022
Introduction to Retail DEC 2022
IT Project Management DEC 2022
Merchandising Management dec 2022
Procurement Management DEC 2022
Project Management DEC 2022
Retail Store Design and Location DEC 2022
Retail Store Operation and Inventory Management DEC 2022
Sales Management DEC 2022
Service Operations Management DEC 2022
Total Quality Management DEC 2022
Strategic Cost Management DEC 2022
Taxation- Direct and Indirect DEC 2022
Capital Market and Portfolio Management – DEC 2022
Corporate Finance – DEC 2022
Logistics Management Dec 2022
4th Sem Dec 2022
Business Ethics Governance & Risk DEC 2022
DIGITAL PAYMENTS DEC 2022
Entrepreneurship and Venture Capital Management -DEC 2022
Insurance & Risk Management DEC 2022
Lean Six Sigma DEC 2022
Managing Business Process Outsourcing DEC 2022
New Product Development and Managing Innovation DEC 2022
RESEARCH METHODOLOGY DEC 2022
Strategic Financial Management DEC 2022
Strategic HRM DEC 2022
Employee Development & Talent Management DEC 2022
HR Audit DEC 2022
International Finance DEC 2022
International HR Practices DEC 2022
International Logistics and Supply chain Mnagement DEC 2022
IT Security and Risk Management DEC 2022
Treasury Management in Banking DEC 2022
World Class Operations DEC 2022
Market Research DEC 2022
Service Marketing DEC 2022
International Banking & Foreign Exchange Management DEC 2022
Global Retailing – DEC 2022
monitoring and controlling project DEC 2022
project planning DEC 2022
tax insurance DEC 2022
BBA/B.Com Sample Dec 2022
BBA/B.Com 1st sem
Business Communication – BBA – BCM – DEC 2022
Essentials of Management – BBA – BCOM – DEC 2022
Micro Economics – BBA – BCOM – DEC 2022
Organizational Behavior – BBA – BCOM – A – DEC 2022
Soft Skills for Managers – BBA – BCOM – DEC 2022
Essentials of Financial Accounting – BBA – BCOM – DEC 2022
Essentials of IT – BBA – BCOM – DEC 2022
Organization Behaviour and HRM – DEC 2022
BBA/B.Com 2nd sem
Design Thinking – BBA – BCOM – DEC 2022
Environment and Disaster Management – BBA – BCOM – DEC 2022
Macro Economics – BBA – BCOM – DEC 2022
Operations Research – BBA – BCOM – V – DEC 2022
Principles of Marketing – BBA – BCOM – DEC 2022
Advanced Financial Accounting BBA-BCOM Dec 2022
Business and allied law – BBA – BCOM – DEC 2022
Business Statistics for Decision Making – BBA – BCOM – DEC 2022
Employability Skills – II Tally BBA-BCOM DEC 2022
Corporate- Accounting BBA-BCOM DEC 2022
Cost and Management Accounting – BBA – BCOM- DEC 2022
FINANCIAL MANAGEMENT – BBA DEC 2022
BBA/B.Com 3rd and 4th sem
Fundamentals of Taxation – BBA – BCOM – DEC 2022
Introduction to Analytics – BBA – BCOM – DEC 2022
Performance Management System – BBA – BCOM – DEC 2022
Research Methodology – BBA – BCOM – DEC 2022
Sales Management – BBA BCOM – DEC 2022
Production & Total Quality Management – BBA – BBM – DEC 2022
Human Resource Management – BBA – BCOM – DEC 2022
Consumer Behaviour – BBA – DEC 2022
DIGITAL MARKETTING – BBA – BCOM – DEC 2022
International Business & Export Import Management – DEC 2022
START YOUR STARTUP – DEC 2022
Audit – II – BBA – DEC 2022
Corporate Information Technology Law – BBA – DEC 2022
Management Accounting – DEC 2022
Banking and Insurance – DEC 2022
Strategic Brand Management – BBA – ST DEC 2022
Audit 1 DEC 2022
Cost accounting DEC 2022
M.Sc Dec 2022
Business Economics – MSc – DEC 2022
Corporate Finance _ I – MSc – DEC 2022
Ethical and Professional Standards – MSc – DEC 2022
Financial Reporting & Analysis _ I – MSc – DEC 2022
Quantitative Methods – Concepts and Applications – MSc – DEC 2022
BBA/B.Com 5 Sem Dec 2022
Customer Relationship Management – BBA – BCOM – DEC 2022
Entrepreneurship Management – BBA – BCOM – DEC 2022
FINANCIAL INSTUTION AND MARKET – BBA – BCOM – DEC 2022
Rural Marketing – DEC 2022
Financial Statement Analysis – BBA – BCOM- DEC2022
Sep 2022 Old Sample
Business Economics SEPT 22
Financial Accounting and Analysis SEPT 22
Information Systems for Managers SEPT 22
Management Theory and Practice SEPT 22
Marketing Management SEPT 22
Organizational Behaviour SEPT 22
CORPORATE SOCIAL RESPONSIBILITY SEPT 2022
Business Communication SEPT 22
Decision science assignment SEPT 22
Business Law SEPT 22
Essentials of HRM SEPT 22
Operations Management SEPT 22
Strategic Management SEPT 22
Brand Management SEPT 22
International Marketing SEPT 22
Marketing Strategy – SEPT 22
Sales Management SEPT 22
Consumer Behavior SEPT 22
Financial Institutions and Markets SEPT 22
Marketing of Financial Services SEPT 22
Corporate Finance SEPT 22
Cost & Management Accounting SEPT 22
Strategic Cost Management updated SEPT 2022
Customer Relationship Management SEPT 22
Enterprise Resource Planning SEPT 22
Logistics Management SEPT 22
Retail Banking SEPT 22
Supply Chain Management SEPT 22
Total Quality Management SEPT 22
Commercial Banking System and Role of RBI SEPT 2022
Capital_Market_and_Portfolio_Management SEPT 2022
Taxation direct and indirect SEPT 2022
Compensation & Benefits SEPT 2022
Performance Management System SEPT 2022
ORGANIZATIONAL CULTURE SEPT 2022
Industrial Relations & Labor Laws SEPT 2022
Manpower Planning, Recruitment & Selection SEPT 2022
Procurement Management.edited SEPT 2022
Operations and Supply Chain Strategies updated SEPT 2022
ORGANIZATIONAL THEORY STRUCTURE AND DESIGN SEPT 2022
Project Management Assignment SEPT 2022
Service Operations Management SEPT 2022
Emerging Technologies IoT Augmented_Reality Virtual_Reality SEPT 2022
IT Infrastructure Management SEPT 2022
International Business SEPT 2022
IT Project Management SEPT 2022
Fundamentals of Big Data and Business Analytics SEPT 2022
Cloud Computing SEPT 2022
E-Business SEPT 2022
Warehouse Management SEP 2022
International Banking & Foreign Exchange Management SEPT 22
Marketing Research SEPT 22
Advanced Supply Chain Management SEPT 22
Business Ethics, Governance & Risk SEPT 22
International Logistics & Supply Chain Management SEPT 22
Research Methodology SEPT 22
World-Class Operations SEPT 22
Lean Six Sigma SEPT 2022
Digital Marketing SEPT 22
Insurance & Risk Management SEPT 22
Services Marketing SEPT 22
Integrated Marketing communication SEPT 22
digital payment SEPT 2022
IT_Security_and_Risk_Management SEPT 2022
Managing_Business_Process_Outsourcing SEPT 2022
Entrepreneurship and Venture Capital Management SEPT 2022
Strategic Financial Management SEPT 2022
International Finance SEPT 2022
treasury Management SEPT 2022
B2B Marketing SEPT 2022
EMPLOYEE DEVELOPMENT AND TALENT MANAGEMENT SEPT 2022
STRATEGIC HRM Sep 2022
International HR Practices – K – SR SEPT 2022
New Product Development and Managing Innovation SEPT 2022
BBA/B.Com Assignments sample Sep 2022
Advanced Financial Accounting BBA SEPT 2022
Business Communication BBA SEPT 2022
Business Statistics for Decision Making BBA SEPT 2022
Consumer Behaviour BBA SEPT 2022
Cost and Management Accounting BBA SEPT 2022
Micro Economics BBA SEPT 2022
Soft Skill for Managers BBA SEPT 2022
Fundamental of taxation SEPT 2022
Macro Economics SEPT 2022
Business and Allied Law UPDATED SEPT 2022
Environment and Disaster Management UPDATED SEPT 2022
Start your Start up UPDATED SEPT 2022
Design Thinking UPDATED SEPT 2022
Essentials of IT SEPT 2022
Financial Management SEPT 2022
Essentials of Management updated SEPT 2022
Organization Behaviour & HRM updated SEPT 2022
Cost accounting BBA SEPT 2022
Employability Skills – II Tally SEPT 2022
Operations Research BBA SEPT 2022
Organizational Behavior BBA Sep 2022
Corporate Accounting – V – SR SEPT 2022
Digital Marketing – K – SR SEPT 2022
Essentials of Financial Accounting – SR SEPT 2022
Human Resource Management SEPT 2022
International Business & Export Import Management – K – SR SEPT 2022
Principles of Marketing – K – SR SEPT 2022
RESEARCH METHODOLOGY BBA SEPT 2022
JUNE 2022 NMIMS ASSIGNMENT SAMPLE
Old session sample
April 2022 sample
1st and 2nd SEMESTER
business economics april 22
financial accounting april 22
Information System for Managers April 22
Management Theory and Practice April 22
Marketing Management April 22
Organizational Behavior April 22
Business Communication April 22
Business Law April 22
Decision Science April 22
Essentials of HRM April 22
Operation Management April 22
Strategic Management April 22
Corporate Social Responsibility.edited April 2022
3rd SEMESTER
O rganisationa l Theory, Structure and Design April 22
Manpower Planning, Recruitment and Selection April 22
Industrial Relations and Labor Law April 22
Cost & Management Accounting April 22
Compensation and Benefits April 22
Commercial Banking System and Role of RBI April 22
International Marketing April 22
Retail Banking April 22
Cloud Computing April 22
E-Business April 22
Emerging Technologies IoT, Augmented Reality, Virtual Reality April 22
Fundamentals of Big Data and Data Analytics April 22
IT Infrastructure Management April 22
IT Project Management April 22
Brand Management April 22
Consumer Behaviour April 22
Customer Relationship Management April 22
Marketing Strategy April 22
Organization Culture April 22
Performance Management System April 22
Project Management April 22
Sales Management April 22
Capital Market and Portfolio Management April 22
Corporate Finance April 22
International Business April 22
Tax Insurance and Retirement Planning April 22
Strategic Cost Management April 2022
Taxation- Direct and Indirect April 2022
Custom Shipping and Insurance – A – ST APRIL 2022
Export Import Procedures and Documentation – V – April 2022
India’s Foriegn Trade – A – April 2022
Operations and Supply Chain Strategies – A – ST APRIL 2022
Total Quality Management – A – ST APRIL 2022
Global Retailing R April 2022
Procurement Management R April 2022
Service Operation Management R April 2022
Enterprise Resource Planning – ST April 2022
Decision Analysis & Modeling April 2022
4th SEMESTER
Business Ethics & Governance Risk April 22
Financial Institutions and Markets April 22
Insurance and Risk Management April 22
International Finance April 22
Lean Six Sigma April 22
Research Methodology April 22
Strategic Financial Management April 22
World Class Operation April 22
New Product Development and Managing Innovation April 22
B2B Marketing April 22
Digital Marketing April 22
Marketing Research April 22
Services Marketing April 22
Digital Payments April 2022
IT Security and Risk Management April 2022
Managing Business Process Outsourcing April 2022
Marketing of Financial Services April 2022
International_Logistics_and_Supply_Chain_Management April_2022
Employee Development and Talent Management April 2022
International HR Practices April 2022
Strategic HRM R April 2022
Supply Chain Management R (1) April 2022
International Banking & Foreign Exchange Management – V – ST APRIL 2022
Entrepreneurship and Venture Capital Management R (1) April 2022
Treasury Management in Banking april 2022
Advanced Supply Chain Management updated April 2022
Integrated Marketing Communication updated April 2022
Warehouse Management updated April 2022
Logistics Management April 2022
Business Statistics for Decision Making April 2022
Cost and Management Accounting bba bcom April 2022
Design Thinking April 2022
Environment and Disaster Management April 2022
Essentials of Management April 2022
Macro Economics April 2022
Operations Research April 2022
Organizational Behavior bba bcom April 2022
Principles of Marketing April 2022
Business and Allied Law – V – April 2022
Business Communication – NEW – V – ST APRIL 2022
Digital Marketing – NEW – V – April 2022
Essentials of Financial Accounting – NEW – V – ST APRIL 2022
International Business & Export Import Management – A – April 2022
Micro Economics – V – ST APRIL 2022
Employment skills
Soft Skill for Managers.edited April 2022
Essential of IT april 2022
Consumer Behaviour updated April 2022
Human Resource Management updated April 2022
Alternative Investments – I April 2022
Organization Behaviour & HRM April 2022
Start your Start up April 2022
Cost_Accounting_-_Assignment_April_2022
APRIL 2022 NMIMS ASSIGNMENT SAMPLE
1 sem questions sample assignment April 2022
2nd sem question sample assignment April 2022
Question sample 4th Sem MF for April 2022
Question sample 3rd Sem IT for April 2022
DECEMBER 2021 NMIMS ASSIGNMENT SAMPLE HERE
1st SEM & 2nd SEM
Business Economics dec 2021
Financial Accounting & Analysis dec 2021
Information Systems for Managers dec 2021
Management Theory and Practice dec 2021
Marketing Management dec 2021
Organizational Behavior dec 2021
Business Communication dec 2021
Essentials of HRM dec 2021
Operations Management dec 2021
Decision Science Dec 2021
Business Law Dec 2021
Strategic Management dec 2021
CORPORATE SOCIAL RESPONSIBILITY – Dec 2021
Brand Management dec 2021
Commercial Banking System and Role of RBI dec 2021
Customer Relationship Management dec 2021
Fundamentals of Big Data & Business Analytics dec 2021
International Business dec 2021
International Marketing dec 2021
IT Infrastructure Management dec 2021
IT Project Management dec 2021
Emerging Technologies IoT, Augmented Reality, Virtual Reality DEC 2021
E-Business dec 2021
Cloud Computing dec 2021
Procurement Management dec 2021
Sales Management dec 2021
Capital Market and Portfolio Management dec 2021
Cost & Management Accounting dec 2021
Enterprise Resource Planning dec 2021
Marketing Strategy dec 2021
Operations and Supply Chain Strategies dec 2021
Organization Culture dec 2021
Performance Management System dec 2021
Project Management dec 2021
Taxation- Direct and Indirect dec 2021
Consumer Behavior Dec 2021
Corporate Finance Dec 2021
Organizational theory structure and design dec 2021
Retail Banking dec 2021
Strategic Cost Management dec 2021
Supply Chain Management dec 2021
Compensation & Benefit dec 2021
Digital Marketing dec 2021
Industrial Relations & Labour Laws dec 2021
Manpower Planning Recruitment & Selection dec 2021
Service Operations Management DEC 2021
Total Quality Management DEC 2021
India’s Foreign Trade – dec 2021
Export-Import Procedures and Documentation -Dec 2021
Custom Shipping and Insurance – Dec 2021
Business Ethics, Governance & Risk dec 2021
Global Retailing dec 2021
International Logistics & Supply Chain Management dec 2021
Service Marketing dec 2021
Advance supply chain management dec 2021
Entrepreneurship and venture capital management dec 2021
Financial Institutions and Markets dec 2021
Marketing of Financial Services dec 2021
Research Methodology dec 2021
Warehouse Management dec 2021
World class operation dec 2021
Digital Payment Dec 2021
Employee Development & Talent Management Dec 2021
International HR Practices Dec 2021
Logistics Management Dec 2021
Managing Business Process outsourcing dec 2021
Marketing Research dec 2021
New Product Development dec 2021
Insurance & Risk Management dec 2021
International Banking & Foreign Exchange Management dec 2021
International Finance dec 2021
Strategic Financial Management DEC 2021
Treasury Management in Banking DEC 2021
IT Security and Risk Management dec 2021
Lean Six sigma dec 2021
Introduction to Retail dec 2021
Merchandising Management dec 2021
Retail Store Design and Location dec 2021
Retail Store Operation and Inventory Management dec 2021
Micro Economics dec 2021
ESSENTIALS OF IT dec 2021
Essentials of Financial Accounting dec 2021
Soft Skills for Managers DEC 2021
Essentials of Management dec 2021
Operations Research dec 2021
Business Statistics for Decision Making Dec 2021
Cost and Management Accounting Dec 2021
Macro Economics dec 2021
Organizational Behavior Dec 2021 (2)
Principles of Marketing dec 2021
Business and Allied Law DEC 2021
Consumer Behaviour DEC 2021
Design Thinking DEC 2021
Financial Management DEC 2021
Human Resources Management DEC 2021
International Business & Export Import Management DEC 2021
Start up your Start-up DEC 2021
SEPTEMBER 2021 NMIMS ASSIGNMENT SAMPLE HERE
1st SEM and 2nd SEM
Business Economics Sep 2021
Financial Accounting and Analysis Sep 2021
Information Systems for Managers Sep 2021
Management Theory & Practice Sep 2021
Marketing Management Sep 2021
Organizational Behavior Sep 2021
Business Law Sep 2021
Essentials of HRM Sep 2021
Operations Management Sep 2021
Business Communication Sep 2021
Strategic Management Sep 2021
Decision Science Sep 2021
Corporate Social Responsibility Sep 2021
Cost and Management Accounting Sep 2021
Essentials of Management Sep 2021
Macroeconomics Sep 2021
Soft Skill for Managers Sep 2021
Design Thinking Sep 2021
Essentials of Financial Accounting Sep 2021
Capital Market & Portfolio Management Sep 2021
Consumer Behavior Sep 2021
Corporate Finance Sep 2021
Cost & Management Accounting Sep 2021
Digital Marketing Sep 2021
Marketing of Financial Services Sep 2021
Marketing Strategy Sep 2021
Retail Banking Sep 2021
Commercial Banking System & Role of RBI Sep 2021
Compensation & Benefits Sep 2021
Performance Management System Sep 2021
Financial Institutions and Markets sep 2021
Taxation Direct and Indirect sep 2021
Strategic Cost Management sep 2021
Sales Management sep 2021
Manpower Planning, Recruitment and Selection sep 2021
Brand Management Sep 2021
Customer Relationship Management Sep 2021
Enterprise Resource Planning (ERP) Sep 2021
International Marketing Sep 2021
Industrial Relations & Labour Laws sep 2021
Organization Culture sep 2021
Organizational Theories Structure and Design sep 2021
Customs Shipping and Insurance Sep 2021
E-Business Sep 2021
Emerging Technologies- IoT, Augmented Reality, Virtual Reality Sep 2021
Export Import Procedures & Documentation Sep 2021
Fundamentals of Big Data & Business Analytics – Q
India Foreign Trade (IFT) Sep 2021
International Business Sep 2021
IT infrastructure management Sep 2021
IT Project Management Sep 2021
Project Planning and scheduling Sep 2021
Marketing Research Sep 2021
Business Ethics, Governance & Risk Sep 2021
Research Methodology Sep 2021
Service Marketing Sep 2021
Treasury Management in Banking sep 2021
International Banking and Foreign Exchange Management sep 2021
Insurance & Risk Management sep 2021
International Finance Sep 2021
Strategic Financial Management Sep 2021
Employee Development and Talent Management Sep 2021
International HR Practices Sep 2021
Procurement Management Sep 2021
Service Operations Management Sep 2021
Strategic HRM Sep 2021
Total Quality management Sep 2021
Digital Payments Sep 2021
IT Security & Risk Management Sep 2021
Managing Business Process Outsourcing Sep 2021
Project Management sep 2021
Operations and Supply chain strategies Sep 2021
HR Audit sep 2021
Advanced Supply Chain Management Sep 2021
B2B Marketing Sep 2021
Integrated Marketing Communications Sep 2021
New Product Development & Managing Innovation Sep 2021
Retail Store Design and Location Sep 2021
Supply Chain Management Sep 2021
Warehouse Management Sep 2021
World-class operation Sep 2021
International Logistics & Supply Chain Management – Q
Introduction to Retail – SR
Lean Six Sigma – Q
JUNE 2021 ASSIGNMENT SAMPLE HERE
1st and 2nd Sem June 2021
Business Economics June 2021
Financial Accounting & Analysis June 2021
Information Systems for Managers June 2021
MANAGEMENT THEORY AND PRACTICE June 2021
Marketing Management June 2021
Organizational Behavior June 2021
Business Communication June 2021
Business Law June 2021
Decision Science June 2021
Essentials of HRM June 2021
Operations Management June 2021
STRATEGIC MANAGEMENT June 2021
3rd Sem June 2021
Brand Management June 2021
Commercial Banking System & Role of RBI June 2021
Compensation and Benefits June 2021
Consumer Behaviour June 2021
Corporate Finance June 2021
Cost & Management Accounting June 2021
Digital Marketing June 2021
Financial Institution and markets June 2021
Industrial Relations and Labor Laws June 2021
International Business June 2021
International Marketing June 2021
MANPOWER PLANNING, RECRUITMENT AND SELECTION June 2021
Marketing of Financial Services June 2021
Organization Culture June 2021
ORGANIZATIONAL THEORY, STRUCTURE AND DESIGN June 2021
Performance Management System June 2021
Retail Banking June 2021
Sales Management June 2021
Capital Market and Portfolio Management june 2021
Customer Relationship Management june 2021
Marketing Strategy june 2021
Strategic Cost Management june 2021
Taxation- Direct and Indirect june 2021
Cloud Computing june 2021
E-Business june 2021
Emerging Technologies IoT, Augmented Reality, Virtual Reality june 2021
Fundamentals of Big Data & Business Analytics june 2021
IT Infrastructure Management june 2021
IT PROJECT MANAGEMENT june 2021
Customs Shipping June 2021
Export Import June 2021
India’s foreign trade June 2021
4th Sem June 2021
Business Ethics Governance & Risk June 2021
Employee Development & Talent Management June 2021
Enterprise Resource Planning June 2021
Entrepreneurship and Venture Capital Management June 2021
International Finance June 2021
IT Security and Risk Management June 2021
Lean Six Sigma June 2021
Managing Business Process Outsourcing June 2021
Digital Payments june 2021
Marketing Research June 2021
New Product Development and Managing Innovation June 2021
Operations and Supply Chain Strategies June 2021
Procurement Management June 2021
Project Management June 2021
Research Methodology June 2021
Service Operations Management June 2021
Services Marketing June 2021
Total Quality Management June 2021
World Class Operations June 2021
INSURANCE AND RISK MANAGEMENT June 2021
International Banking Foreign Exchange Management June 2021
International HR Practices June 2021
Strategic HRM June 2021
Treasury Management in Banking June 2021
Supply Chain Management june 2021
strategic financial managementt June 2021
Warehouse Management june 2021
Advanced Supply Chain Management june 2021
International Logistic and Supply chain Management june 2021
Monitoring & Controlling Projects June 2021
Project Planning & Scheduling June 2021
Decision Analysis & Modeling June 2021
Logistics management june 2021
B2B marketing JUNE 2021
HR Audit JUNE 2021
Integrated marketing communications JUNE 2021
BBA/B.Com Sample
Business Communication june 2021
Essentials of Financial Accounting june 2021
Essentials of Management june 2021
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NMIMS Brand Management
1. Select any two brands of aerated beverages viz. Coke, Pepsi, Mountain Dew, Thumbs Up, Slice, Frooti etc. Identify the key elements of each of these brands; elements being salient features or physical attributes, like colors used, jingle, brand ambassador etc. Evaluate the target markets and positioning of these brands. What are their main points of parity and points of difference? Compare and contrast these brands on these parameters.
2. Using the illustration of any one established brand such as Google, Amazon, Apple, Honda or Samsung, explain the six building blocks of a Brand Resonance Pyramid. According to you, for this brand, which aspects contribute the most to the brand’s high resonance with customers? Justify your answer.
3. The motor industry is an area where branding is particularly strong. Global awareness of the three-pointed star of Mercedes-Benz is second only to Coca-Cola. Recent research in the motor industry claims that some of the best-known brands can probably attribute at least half their worth or their equity to the brand. Consider the case of a well-known motor manufacturer – Skoda and how its brand equity increased through changing its image. Initially, Skoda was one of the largest manufacturers, a leader in design & technical innovation, offering some of the most prestigious cars such as the luxury limousines. With time, Skoda became unable to keep up with western manufacturers. Due to lack of creative and innovative ideas and manufacturing processes, the reputation and image of Skoda suffered. The company required a sound partner with the ability to invest, not only money, but also management expertise, thereby improving the efficiency of its factories & raising quality standards. Volkswagen came as a saviour and the partnership was accepted whole-heartedly. Skoda became the fourth brand in the Global Volkswagen Group along with Volkswagen, Audi and Seat. The strategic aim was to reposition the marque, reinforcing the core brand values of high quality & exceptional customer care. Repositioning focused on Skoda’s exceptional value for money, reliability, functionality, quality and integrity. Skoda drivers are people who are unpretentious, down to earth and honest. The features, benefits and services that a customer will get from buying a new Skoda, will be its performance, looks, modernity, colour choice, design, engine and specification on one hand and its brand’s name, image, quality, features such as twin airbags, electric windows front and rear etc., on the other hand, besides high levels of customer service and after-sales. Skoda’s core benefits include a high specification, matching rivals, complying with international standards of safety and emission. Components are supplied by top manufacturers such as Siemens, Bosch and Rockwell and specifications have been improved. The augmented product involves the quality of after-sales service, extended warranty conditions and credit. In fact, Skoda’s customer loyalty, i.e. repeat purchases, is second only to Mercedes. Using the Skoda brand name to launch a new product, through the strategy of brand extension, enabled Volkswagen to enter new market segments. Skoda’s product range is priced towards the lower end of the market, creating a fitment with the strategy of the Volkswagen Group.
Skoda’s advertising campaign portrayed the positive changes, emphasizing on its partnership with Volkswagen. Previously, the stereotype of a Skoda owner was predominantly male and retired. Recent changes in brand image and positioning have attracted affluent retired people, independent working women, non-working women and younger family men, leading to large increases in sales world-wide.
a. “A car brand is more than just a marque” Evaluate this statement and support with suitable justifications.
b. Evaluate the repositioning strategy of Skoda and its induction in the Volkswagen’s portfolio.
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NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Brand Management Internal Assignment Applicable for April 2024 Examination Assignment Marks: 30 Instructions: All Questions carry equal marks. All Questions are compulsory All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible. All answers to be written individually. Discussion and group work is not advisable. Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference. Students should write the assignment in their own words. Copying of assignments from other students is not allowed Students should follow the following parameter for answering the assignment questions Case: Bella, a passionate plant lover, is embarking on a new venture that celebrates the beauty and tranquility of nature. Her start-up, “Bella’s Botanical Haven,” will offer a wide range of indoor and outdoor plants, along with expert gardening advice, workshops, and an online plant care community. Bella aims to create a haven where plant enthusiasts can thrive, connect, and cultivate their green thumb. Bella has planned the following for her business:
Interactive Plant Care App: Bella’s Botanical Haven will feature an interactive mobile app that allows users to identify plants, receive personalized care instructions, and track their plant growth over time. Virtual Garden Design Studio: The platform will offer a virtual garden design tool that helps users plan and visualize their dream gardens, complete with plant recommendations and layout options. Plant Subscription Boxes: Bella’s Botanical Haven will introduce subscription-based plant boxes, where users receive a curated selection of plants, plant care essentials, and gardening accessories delivered to their doorstep regularly. Sustainable Practices: The brand will emphasize on eco-friendly and sustainable gardening practices, promoting the use of organic fertilizers, composting, and reducing plastic waste in plant care. Botanical Events and Workshops: Regular botanical events, workshops, and guided garden tours will be organized to bring together plant enthusiasts, share knowledge, and foster a sense of community. 1. You have been selected as a brand in charge of the business and you have been given a task to work on brand elements including brand name. Bella has an open mindset for changing the name if that works for the business. Explain and elaborate on various types of Brand elements that you will suggest for the business. (10 Marks) 2. Explain various ways through which you will leverage secondary brand association for the business. (10 Marks) 3. As a brand in charge of the business, explain your concepts on branding with example to Bella: a. What are the various things that can be branded, explain with special reference to business. (5 Marks) b. What are the major brand challenges in contemporary times? (5 Marks) **********
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NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Brand Management Internal Assignment Applicable for December 2020 Examination Assignment Marks: 30 Instructions: All Questions carry All Questions are compulsory All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 […]
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