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How to Make an Eye-catching Video Presentation in Minutes | InVideo

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Video is now the undisputed king of mediums in business communication. HubSpot reports that 85% of companies use videos in their marketing efforts. From webinars to demos, from sales presentations to investor pitches, and from welcome videos to online tutorials, videos are the go-to channel. Clearly, video marketing  is on the surge.

And video presentations are among the most widely used formats for video marketing. But how exactly can you create winning video presentations, to begin with?

Simply by signing up to InVideo for business where you get tailor-made template and video editing services on demand so you can spend your time running your business. Sign up for a free demo here. 

Video Presentations Q&A

Before we get into the meat of our guide, let’s quickly answer a few commonly asked questions.

1. What is a Video Presentation?

A video presentation is a form of communicating with an audience with the aid of a video or completely using a video. The video could be made of PowerPoint slides , still images, animation, or actual video footage.

2. Why Should I use Video Presentations?

Common reasons for using videos as presentation aids include:

- Overcoming space/time limitations - Using video as a visual aide to drive your point home - Video enables you to compress a lot of information into a digestible size

3. How do I make a Video Presentation?

Thanks to the advancements in technology, making video presentations has become very easy. It has also become more affordable than it was a couple of years ago. While different video makers have different steps to take when making a video , here are the basic steps to follow:

- Come up with a concept for your presentation. - Craft an engaging script . - Decide on the visual assets (and format) you’ll use. - Use a professional video editing app to bring it all together. - Promote the video.

Pro tip: To make things even easier, you could sign up to InVideo for business and get presentations made for your brand using the editing-on-demand services.  Sign up for a free demo here . 

4. How do you begin a Presentation?

You can open your presentation in 7 ways:

1. Share an anecdote or short personal story. 2. Kick-off with a provocative statement. 3. Present a startling statistic or data. 4. Tell a good clean joke that suits the audience. 5. Ask a loaded rhetorical question. 6. Show the audience a compelling visual. 7. Hook people with a fascinating quotation.

5. How do you Make a Video Presentation with PowerPoint?

Turning a PowerPoint presentation into a video is easy. Just follow these steps:

Step 1: On the File  menu, select Save  to make sure you have saved all your recent work in PowerPoint presentation format (.pptx).

Step 2: On the File  menu, select Save As .

Step 3: Select the folder location where you want to store your PowerPoint Show file.

Step 4: In the Save as type  box, choose PowerPoint Show (*.ppsx) .

Step 5: Select Save . That’s it.

Now that we’ve answered a few basic questions, let’s dig deeper into why videos are so powerful.

What Makes Video Presentations so Effective?

Why do they increase the impact of your message?

Well, it’s simple, really – people are visual creatures. This means we take in more information by watching than by reading. Remember the saying, “a picture is worth a thousand words”? Besides that, here are 4 other reasons video is so effective:

1. Conveys emotions better

No other communication channel conveys emotions better than video. That’s because video caters to the brain’s visual and auditory systems, helping the viewer pick up on cues like body language, facial expressions, imagery, and music.

2. Cements information better

According to research , people remember 10% of what they hear and 20% of what they read. However, they remember a staggering 80% of what they experienced. In short, visuals are easier to remember than text or audio because they help your audience “experience” your message. It makes video an essential part of creating presentations your audience will remember for a long time.

3. Makes it easier to digest information

Especially when explaining complicated concepts, video is a great way to present information in an easy-to-understand way. Not only is the format easy to take in, but it also makes breaking down concepts easier.

4. Builds relationships fast

I’m sure you know the marketing mantra: people buy from people they know, like, and trust. Nothing beats video in making prospects or your audience know, like, and trust you…   fast. Video is an instant relationship builder. It’s the next best thing to live face-to-face communication.

A video is a great tool that has made it easier to communicate thoughts and ideas with people – not just in a room, but even across the globe.

6 Types of Video Presentations You Need to Know

Video presentations come in different flavors, depending on their purpose.

1. Educational Presentations

These are mainly used in teaching and learning sets online or in a classroom setting. These make it easier for the teacher to convey information and the students to grasp the concepts.

Use this template

2. Sales Presentations

The field of sales has evolved tremendously in the past decade. With customers being savvier, sales reps must play the game well if they’re to bag sales. One way they can do that is by creating story-based sales video presentations.

Sell more with pro video presentations

Use 5000+ InVideo templates to get started

3. Investor Pitches

Need to woo an investor? One of the best ways to do that is by using a video pitch. This will help you present your business plan in a visually appealing way so they can easily grasp your business concept.

4. Promotional Videos

Whether you’re promoting an existing product or a new one, video is your best bet for getting eyeballs on your product (or cause). People relate better to what they can see, making video the best medium for presenting your promotions (like product reviews, for example).

5. Employee Training and Onboarding

Video presentations are great for conducting employee training and onboarding. One of the main reasons for this is that video helps reduce the resources spent on these 2 important aspects of employee relationship management.

6. Informational Videos

As the name suggests, the informational/how-to type of presentation serves to pass on important information. Why video in this case? Because it’s more engaging and can pack a lot of information in a short clip.

Pro tip: You can get tailor-made templates to create any kind of presentation for your brand or business using InVideo for business . Sign up for a free demo here . 

How to create killer Video Presentations – 4 Tips

Now you know why video presentations are important and which scenarios to use them in. Now to the fun part – tips on creating killer video presentations. Let’s get to it, shall we?

Tip #1 - Know your Audience

The most important aspect of creating a stellar presentation is to know and understand your audience. Even if you use the best video presentation maker , if you don’t target a specific, clearly defined audience, your presentation will flop. Understanding your audience will help you:

A. Communicate effectively

Effective communication involves knowing the language and examples that resonate with your audience.

B. Choose the right visuals

Certain visuals are more impactful when used on a particular audience. Study those that your audience will easily understand and relate to.

C. Connect on an emotional level

No matter the type of presentation, it’s crucial to connect with your audience on an emotional level. And to do that, you need to understand the emotional triggers to push in your video presentation.

Invest in adequate audience research. While it may be time-consuming (and a bit costly), it will pay off in the end.

Idea #2 - Brainstorm video content ideas

Now that you have gathered enough audience data, it’s time to brainstorm some content ideas. Whether you’re creating your talk solo or as a team, 3 crucial questions will lay the foundation of your brainstorming session:

1. What do you want the video to achieve? 2. Which emotions do you want the video to evoke? 3. What will visual elements help your video achieve its goal?

The answers to these questions will help guide your ideas. They are key to creating a killer video that your audience will love.

Tip #3 - Craft engaging scripts

Audience research? Check.

Great idea? Check.

Now we get to another interesting stage of creating great video presentations  – crafting an engaging script. Whether it’s a live presentation, a webinar, or even a product review, you’ll need a great script to ensure you keep your audience engaged.

Even if you love creating impromptu videos, having a script for your video presentations is important. And no, you need not be Quentin Tarantino to produce a great video script (although it won’t hurt to learn how to become a good copywriter). Here are 3 reasons a good video script is a must:

1) Helps structure your video

To ensure your video has a smooth and progressive flow, you’ll need a good script.

2) Eliminates “dead spots”

Dead spots, or moments of inactivity, are a great turn-off in a video. They reek of unprofessionalism and can lead to your audience disengaging. The best way to eliminate dead spots is to craft a solid video script .

3) Keeps you on track

It’s very easy to get sidetracked when creating a video . However, with a script, you minimize the instances of going off-topic.

Creating scripts for your videos is a best practice that shouldn’t be overlooked. If anything, invest more in your script than the visuals as a good script can save a video with poor visuals.

Pro-tip: Once you’re confident about your script, it is time to make things even more clear. A  storyboard will allow you to break down your video visually, scene by scene, describing what is happening in it.

Tip #4 - Invest in the Right Tools

With video, one thing you should never skimp on is the tools you use, particularly your video editing software. While there is a gazillion free video editing software on the market, it’s highly recommended that you use a professional video editor . And that means going the paid route.

Why should you spend on a video editor when there are countless free options available? Here’s why:

A. Get more (professional) features

Creating professional-looking videos requires a lot of resources and features. Most free video editors lack the features that will enable you to create professional videos.

B. Avoid branding and ads

With video editing software, free is never free. That’s because you pay through being forced to include the video editors brand in your work. In other words, you pay by advertising for them. Besides branding, some free video editors may subject you to irritating in-app ads.

If there’s one thing that’s inevitable when it comes to software, it’s that one time or another you’ll encounter glitches. This is where paid video editors have a great advantage over their free counterparts – you’ll have access to customer support.

From hardware (like cameras) to software (like video editing software), the tools you use will determine the quality of your videos. Invest in professional tools, and your presentations will sweep your audience off their feet because they’ll be more polished.

Pro tip: If you don't have the time or bandwidth to find your way around an editing tool, simply sign up to InVideo for business and get presentations created using tailor-made templates and on-demand editing services. Sign up for a free demo here . 

Tip #5 - Adopt Video Presentation Best Practices

There’s no need to reinvent the wheel when creating presentations . Most winning video presentations are based on common fundamental principles that work. Here are some you need to know:

1) Create impactful intros (and outros)

Your intro is the most important part of your presentation as it sets the tone for the rest of the talk. If you can’t engage your audience with your intro, you probably won’t get another chance to engage them.

2) Keep it short, sharp, and sweet

No matter how engaging your video is, always remember it’s not a movie. The point is to keep your audience engaged enough to pass on your information, no more no less.

3) Be professional

Don’t throw out your professional etiquette just because you’re on (or using) video. Maintain professionalism in your video presentations by, for example, using clean language and maintaining a good posture.

4) Use quality sound

Sound plays an integral part in presentations. Whether it’s music or speech, make sure it’s crisp, clear, and audible.

By following these (and other) video presentation best practices, success is inevitable. Remember, the presentation is not about you; it’s about your audience. So, ensure that your presentations provide a good user experience for your audience.

Make video presentations in minutes

With customizable InVideo templates

Looking for a great Video Presentation Template? Here’s what you should consider

Templates are lifesavers. They help you create a decent presentation in a snap, even if you are a newbie.

Here are 3 simple questions to help you determine if a template is good:

1) Is it editable? – Are you able to change things like playback speed, effects, or text, so you produce something you like? Stay away from rigid templates that don’t give you the freedom to create with ease.

2) Is it customizable? – Can you design brand-specific clips using your company’s colors, fonts, and styling? Good templates give you wiggle room to include your brand’s specific needs.

3) Is it campaign-specific? – Different videos fit different scenarios. Ideally, you want templates tailored to your current campaign.  That way, you have less tweaking to do because the templates are close to what you want.

Pro Tip: Get more tailor-made templates for your video presentations by signing up to InVideo for business . Sign up for a free demo here . 

5 Awesome Video Presentation ideas to bring The House Down

Presentation is both an art and science. Get the balance right, and you have the audience eating out of the palm of your hand. Here are some ideas to help you do just that.

Idea #1 - Tickle them with humor

Humor is a powerful learning tool.

According to studies by Physiology Org humor leads to learning because of it:

- Attracts and sustains attention. - Relieves tension and produces a relaxed atmosphere. - Enhances participation. - Increases retention and motivation. - Bonds the student and the teacher.

However, to reap all these benefits, the humor must be appropriate and on-topic. So spice up your presentation with a joke or two. The result? Your audience will laugh and learn.

Idea #2 - Use Relevant Examples

Effective presenters use timely, powerful illustrations.

The word illustration comes from the Latin term ‘illustration,’ which means illumination. So practical examples are like windows of your presentation. They let light in. They help people see or understand the material better.

Here are 5 questions to ask about your illustrations:

1. Are they relevant to the topic? 2. Are they suited to the audience? 3. Are they suited to the time limit? 4. Are they enlightening? 5. Are they well told?

Grab compelling examples from books, movies, TV shows, history, children, current events, and captivating real-life incidents. Use good illustrations ram your points home.

Idea #3 - Wield Questions like a Ninja

Questions are an integral part of learning.

Sharp questions aid learning. Plus, they keep listeners highly engaged.

Ask questions:

- At the beginning of your presentation to draw your audience in. - In the middle of the presentation to revive waning audience interest. - At the end of the talk, so the audience reflects on the material.

Also, allow the audience to ask questions. When your audience asks questions, they switch from passive spectators to active participants.

Idea #4 - Be Minimal

Have you ever sat through a presentation and felt:

- Dazed? - Confused? - Strained?

More than likely, the reason is the presenter drowned you in a blaze of inessential stuff. There was too much going on you couldn’t cope with.

Minimalism is removing all unnecessary material, leaving only the bare minimum needed to put your points across. It means using just enough text, visuals, scenes, or slides to make the point and no more. A minimal presentation is clean and uncluttered.

Simple yet intriguing. Plain but profound. Basic but punchy.

Most importantly, it makes learning easy and enjoyable.

Idea #5 - Connect emotionally with a story

Stories are speakers’ most powerful weapons. That’s because stories play a dual purpose –

- Engage intellectually - Connect Emotionally

And an emotional connection is key to bringing the house down with your presentation. Why?

An emotional connection:

- Endears you to your audience - Makes your presentation memorable - Inspires your audience to take action

By using a relevant story in your video presentation, you’ll ensure that your audience walks the entire journey with you from intro to outro.

6 PowerPoint Presentation tips to wow your audience

No business video guide is complete without PowerPoint, the staple software for business presentations.

Here are 6 golden rules to help you nail your next PowerPoint presentation and leave your audience crying for more:

1. Keep Things Simple

Legendary artist Leonardo da Vinci once said something profound:

"Simplicity is the ultimate sophistication".

With the plethora of apps and templates at your disposal, you will be tempted to complicate things. Don’t. Keep things simple.

Simple design. Simple colors. Simple story.

People get swamped and confused by complicated stuff but easily absorb and appreciate straightforward material.

2. Good visual contrast

What use is your blockbuster presentation if the audience can’t see it?

You want people to enjoy your presentation, not endure it. If you use dark fonts on dark backgrounds or light fonts on light backgrounds, you’ll strain your audience’s eyes. They’ll struggle to see your lovely slides.

Classic black-on-white color contrast does just fine. You can use colors like red, blue, or yellow for headings and images. If you don’t like black and white, you can use other colors you prefer as long as the contrast of your combination is bold and strong.

3. Use a few words and animations

It’s easy to go overboard with fancy animations and a gushing stream of words. Only use as many words as it takes to get your point across and no more.

Too many words cause the audience to read rather than listen. Remember, your slides are there to compliment your talk, not substitute it. Also, a lot of words will fill up many slides that wear your audience down.

Ruthlessly cut out senseless animations that don’t add value to your talk.

4. Use excellent images

Images are to a presentation, what water is to fish. Without them, your presentation becomes bland. It lacks the needed fizz to keep your audience hooked. But only include relevant images.

Not only that. Above all, make sure all pictures are of high quality. Amateur-looking clip art causes the audience not to take you seriously.

Pro-tip: Get access to millions of stock assets and tailor-made templates with InVideo for business . Sign up for a free demo here . 

5. Smooth and fast transitions

While PowerPoint transitions can make your presentation engaging, don’t overdo them, especially the advanced ones. Not only do they quickly drain power on weaker machines, but they also distract the audience. Stick to simpler and faster transitions like wipe or slide.

6. Avoid overloading your slides

In presentations, less is more.

Having a lot going on your screen confuses and overwhelms listeners.

Cramming too much info into your slides is a big no-no. Clutter is your enemy. Strip your slides down to essential words and images. Your audience will love you for it and leave you with many takeaways.

Pro looking Video Presentations – No longer an option

With Industry 4.0 fast coming into its own, going digital is no longer an option for businesses and speakers.

And one of the most important communication mediums in the digital age is video. That’s why you can’t afford to ignore video any more. Whether you’re speaking before a live audience or seeking to disseminate information to a global audience, video presentations are the way to go.

Need a great tool to create stunning video presentations? Then make sure to schedule a demo and see just how much you can do with InVideo for business. 

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Let’s all agree, presentations have been there for quite a period of time. Infact the first presentation program was launched way back in 1987 and was available only in Mac. Later Microsoft acquired it and rebranded it as Microsoft Powerpoint. Nowadays presentations are everywhere, be it in educational institutions, companies, organizations, and so many other places. As we evolved over the years, the importance of video also started to grow rapidly which has now lead to presentations take a new format which is Video presentations . 

In this blog, we’ll look at everything that you need to know about video presentations right from the definition to examples, presentation templates , and the best presentation video maker to create video presentations.

Here’s what we’ll be covering in this presentation video ultimate guide:

• Why video presentations are increasingly popular and effective 
• Video presentations stats 
• Types of video presentations
• What is a video presentation maker
• Video presentation template
• How to make a video presentation with PowerPoint
• How to create a personalized video presentation
• Powerpoint video presentation tips
• Best video presentation maker/Software 

A video presentation could be defined as a video in which multiple slides are used along with audio, video narration along with animation, images to communicate certain specific information with an audience in an engaging manner. 

Even after putting a lot of effort into static presentations to make them interactive and engaging there was always a problem of static presentations are lengthy and most cases boring failing to capture the audience’s attention. To give you a perspective, 79% of the audience feel most presentations to be boring.

This particular problem is solved with the usage of video presentations as the size of the duration of a video presentation is brought down drastically. Plus video presentations are easy to consume. Viewers can watch it at their pace and it doesn’t mandate all the stakeholders to be present in a physical or virtual place at the same time. 

• There are over 35 million PowerPoint presentations created every day and presented to an audience of 500 million people.
• 89% of people still use PowerPoint to create presentations out of which 43% say they don’t have an alternative.
• 87% of marketing people use video in their marketing efforts.
• 78% of people consume videos online in a week with 55% consuming videos every day.
• 70% of businesses are creating more videos in 2021 compared to 2020.
• 69% of people prefer to learn about a product through a video.
• Most people turn out of a PowerPoint presentation after 10 minutes. 

Presentation videos are now used for various use cases across different fields. Here is a list of seven different types of video presentations.

1. Sales presentation videos 

Sales video presentations or video prospecting involves sales folks giving a quick outline of what the company and product has to offer to their prospects. Another type of sales presentation video also includes sales enablement presentation videos done by Marketing teams to upskill sales folks for better selling. 

2. Educational presentation videos

Educational presentation videos involve lectures and courses taught by teachers in a live in-person or virtual classroom which are then converted into video lessons for anytime access. 

3. Employee training and development presentation videos 

Employee training and development presentation videos are an essential part of a new employee getting trained and used to the system in place. The training presentation being available in video form helps anyone to access them without any dependency enabling better productivity. 

4. Business planning and review presentation videos 

Business presentations are it planning, review, performance analysis could all be boring and time-consuming. Getting them done as a video version helps in getting key information to all the stakeholders involved. 

5. Fund Raising and Company Pitch presentation videos 

CEOs and founders look for VC funding to take their company to the big stage.  A great presentation video selling the core value proposition of the company and project growth in the upcoming years will help catch the eyes of the investors and land the required funding.

6. Product usage explanation and How to presentation videos

New customers generally require onboarding guidance which includes walkthroughs and how-to presentations. Videos for the same enables users to take a look at them and learn to use the product at their own pace without being overwhelmed.

7. Employee onboarding and orientation presentation videos 

Now with employee onboarding happening virtually, employee onboarding presentation videos are of much importance. Employees get to understand company culture, guidelines, roles, and responsibilities better and in a calmer manner through presentation videos. 

8. Promotional and Marketing presentation videos

Product promotion presentations are often used by Marketing teams in various fields and virtual events. A video presentation, especially an animated video presentation, comes in handy for promoting products. 

The common trend across all these different types of presentation videos is that all of them aren’t just one-time recording and usage but also could be used multiple times which brings down the resource requirements for all of the above use-cases. 

A video presentation maker or a video presentation software is an app that lets you create presentation videos by using existing presentation slides or by creating new presentation slides and then converting them into videos.

There are two types of video presentation software . One that lets you screen record existing presentations and the other one that lets you create presentations by using existing templates which users can customize by adding voice, videos, images, characters, animation, etc. 

Powerpoint being the most used presentation software for creating presentations we are going to look at how to make a video presentation using PowerPoint. There are multiple ways in which you can create a video out of your presentation and we have mentioned the same below. 

Different methods to save a Powerpoint presentation as a video

• Directly saving Powerpoint file as a video presentation 
• Using a screen recorder to record the presentation in slideshow mode
• Using a screen recorder to record the presentation in the slideshow mode with a webcam overlay 

Method one:

Microsoft enables you to directly save your PowerPoint presentation as a video. Once you’re done with your presentation you’ll have to select > File > Export > Video . You can also decide to save it at the video quality of your choice which ranges from 4K HD to 480P. But remember the videos aren’t uploaded to the cloud so the better resolution you choose, the bigger will be the video size. The default video format will be MP4 or WMV.

Few things to know while saving PowerPoint presentations using this method:

• Users can choose the time spent on each slide. By default, the time spent on each slide will be five seconds. So if your video is 20 slides and you choose the default five seconds per slide the PowerPoint presentation video will be of 100 secs.
• Alternatively, you can choose manual slide timing if you feel you need to narrate more/less in a few specific slides.
• You can decide to add narrations, audio, annotate on screen, clear annotations, record webcam as well. The webcam recording is however available only in Office 365.
• You can also upload it to Microsoft streams for quick access within your organization. 

Method two:

Alternatively, you can save the presentation in PowerPoint Show format(.ppsx) . This directly opens the presentation in a slideshow format for viewers. 

Using a screen recorder to record the presentation in slideshow mode 

Although Powerpoint lets you record presentations with narration and even video in some versions, it’s quite a complex process that takes a lot of time and effort. This is where PowerPoint screen recording tools come in handy. The PowerPoint recorders enable you to quickly and easily record your presentation, customize them based on your expectations, and share it with others. 

Here is a list of the Best PowerPoint screen recorders for you to choose the best tool. 

One of the best PowerPoint screen recorders is Vmaker as it’s completely free to record an unlimited number of recordings, and comes without any watermarks. Let's take a look on how to record PowerPoint presentations using Vmaker.

Here is a step by step guide on how to screen record PowerPoint presentations with audio

• Step 1: Sign up or Sign in to Vmaker and install the chrome extension .If you’re a Mac or Windows user, you can download and install the Vmaker's Screen Recorder for Mac or Vmaker's Screen Recorder for Windows .
• Step 2: Open the PowerPoint presentation that you want to record.
• Step 3: Launch the Vmaker app or chrome extension.
• Step 4: Choose screen recording mode with audio enabled and click on start recording to begin recording your presentation.
• Step 5: Add audio through narration, annotate screen, mute/unmute microphone, pause/resume recording as you wish.
• Step 6: Click on finish recording to complete your PowerPoint screen recording.
• Step 7: The video gets uploaded to the cloud in a few seconds irrespective of the video size. You can then edit, fine-tune, and then share it.

Adding a live webcam video to a PowerPoint presentation is also easier through Vmaker.

The steps and flow are pretty much the same with only the mode being different.

• Step 1: Sign up or Sign in to Vmaker and install the Mac application  
• Step 4: Choose screen plus webcam recording mode with audio enabled and click on start recording to begin recording your presentation.
• Step 6: Click on finish recording to complete your PowerPoint screen recording. 

Video guide on how to record PowerPoint presentation with audio and video

As mentioned earlier you can also create video presentations from scratch up by using online presentation makers. Online presentation makers enable you to create stunning video presentations by adding a range of things right from the text, audio, video, background, avatars, video screen recording , animations, transitions, effects, and much more. 

Users can decide either to start with a blank presentation or choose an existing template and start personalizing it based on their needs. 

Video presentation templates come in handy, especially for ones looking to create quick video presentations. You can choose any one of the templates based on your requirement and quickly edit the essential details to produce your video presentation.

Bonus: Screen Recording 101: Ultimate Resource Guide

Now that we have understood the importance of video presentations and learned how to create video presentations let’s take a look at some video presentation ideas and tips to create engaging video presentations.

Video presentations can further be enhanced by implementing certain ideas that will enable them to be engaging, seamless, and smooth for the audience. Here are some ideas that will help you create visually engaging video presentations.

• Give your first slide a powerful statement that resonates with your entire presentation video 

Use characters, images, and illustrations throughout your video presentation

Ensure all slides tell a story and connect with the powerful first statement , maintain similar font size consistently throughout the presentation videos.

• Use transitions and motion graphics to make your presentation visually appealing 

Ask Questions, polls, share quotes in between the video to keep viewers engaged

Conclude strongly proving or supporting your first statement, give a powerful statement that resonates with the video.

Keep the first slide of your presentation video short concise and to the point resonating with what is the key topic being covered in the video. In the example above you could see the video is about avoiding single-use plastics and that is clearly mentioned to set the tone for the video.

Using Animations, videos, images, illustrations adds value to the video presentation and helps convey the message clearly to the audience. In the above example, there is a video of a plastic bag flying to support the text given in the slide.

Ensure that the messaging in all slides of the video presentation connects with the message in the first slide. Here in this example, you can see that the slide talks about plastic taking a long time to break down which directly connects with the why you should avoid single-use plastics message in the first slide.

To offer a great visual experience for the viewers it is important to use fonts, colors, and text consistently in the video. Here in this sample presentation video, you could see font, text, spacing, amount of content, and color being uniform throughout offering a great visual experience for viewers.

Use transitions and motion graphics to make your presentation visually appealing

Transitions and motion graphics help while presenting the video presentation as the time in between helps the presenter prepare what to convey and also builds curiosity amongst the audience. In the example above you could see a wide range of transitions being available for usage on the video presentation. 

One of the major factors that differentiate a good and great PowerPoint presentation is how engaged the audience are throughout the presentation. Usage of stats, quotes, polls, questions in a video presentation enables the viewers to be engaged throughout the presentation. For instance, in this presentation video above the creator has used stats along with the right illustration which is a great hook in keeping the audience engaged.

The conclusion to a video presentation is as important as the first statement and it is important to finish the video presentation by supporting or proving what was conveyed in the first slide. In this reference, the creator has brilliantly made a powerful statement to support the need to avoid single-use plastic.

Following up on what we offered in the above section here are some tips to keep in mind while creating video presentations.

• Define the purpose of the video

Identify the target audience for the video

• Decide on the script, images, and illustrations for the video

Avoid using complex language and tone for the video 

Ensure you have a good video presentation maker for creating the video, avoid trying to convey too much of information in one go , make the intro and conclusion as powerful as possible, define the purpose of the presentation video.

Often ignored but the most important step in presentation video creation is the purpose definition stage. List out the key goals that you want to achieve by creating the presentation video and then pick up the most important goal that resonates with the video creation as your purpose. By defining the purpose of the video the next steps will be simplified. The purpose of the video will also automatically help in identifying the target audience of the video, brainstorming ideas for the video.

The target audience are the group of people who’ll potentially watch your videos once you publish them. Identifying and getting to know your audience enables you to decide on what exactly you’ll convey in the video, how you’ll convey the message, and not just that but also define the length of the presentation video.

Decide on the Script, Images, and Illustrations 

Write the script keeping in mind the purpose of the video and the target audience you are creating the video. Decide on the relevant images, videos, gifs, and illustrations to support the text on the script. By doing so early allows creators the time to make any changes to text based on the creatives and vice versa.

The sole purpose of PowerPoint presentations is to convey information in a simpler and meaningful manner. Using complex language, data and tone defeats the purpose. Keep the language simple, break down, visualize data as much as possible, and use a subtle tone throughout the presentation video.

Earlier presentation videos were being made using multiple tools which included a presentation tool, video editor, video hosting platforms. But now we have all-in-one video presentation makers that lets you do everything right from creating to sharing the video presentation. Ensure that you pick up the right PowerPoint video maker based on your video creation needs.

Here is an elaborate list of the best PowerPoint presentation makers for you to choose from.

The beauty of presentation videos is that you get to present them. So with that being the case adding too much stuff that you have to talk about as content on each slide doesn’t make any sense. Keep the content less and break down the information to be conveyed based on each slide so that you don’t end up sharing too much information in one particular slide alone.

The opening and closing slides of your video presentation hold the key to making an impact. Make the intro and conclusion as powerful as possible by interconnecting them. By doing so anyone watching the video presentation will have a takeaway from the presentation which creates a lasting impression.

Here are a few tips specifically for creating PowerPoint video presentations. The below tips are tailored to help you improve your PowerPoint video creation. 

• Decide on the font, color, and text content in each slide 
• Keep the content in each slide as short as possible 
• Support your content in each slide with powerful illustrations and data

Use transitions and effects but ensure that they’re not overused

Use high-quality images that are rich .

• Visualize charts, graphs, tables and add color to them 

Decide on the font, color, and text content in each slide

The minor details like font, sizing, color, and the volume of content in each slide play a key role in video presentations. Define the fonts and the size of the fonts that will be used in the presentation. Ensure that the amount of content on each slide is uniform. Making sure small details like this are looked into aids in the creation of the best PowerPoint video presentations. 

Keep the content as short as possible

Ensure that there is a lot of empty space in the slide and the content is kept minimum. This ensures a pleasant viewing experience when the presentation is converted into a video. As there will be narration in video presentations the explanation can be done over voice rather than adding texts in the PowerPoint slides.

Support your content with powerful illustrations and data

Adding illustrations and highlighting key data will help in engaging your audience as they’ll be paying key attention to what is being presented. Illustrations also enable you to offer a visually engaging video presentation keeping your audience engaged and hooked.

Using the built-in transitions and animations in Powerpoint is the quickest and easiest way to add an extra dimension to your presentation. Smartly ensure that you use the animations and transitions effectively so that it adds to the quality of your presentation. Also, overusing them by making excessive use of it in every slide will make the presentation look clumsy.

It’s important to have images across the presentation and the usage of images adds immense value to the presentation. Also, it is key to use high-quality ones as the usage of not-so-great ones really brings down the quality of video presentations.

Visualize charts, graphs, tables and add color to them

Using charts, tables and graphs helps the audience visualize data better. The video viewers can easily resonate with the insights shared in the narration with the visuals available on the video. Powerpoint comes with a built-in data visualization feature that enables you to create charts, graphs, tables with ease and convert them into videos.

Here is our list of the five best PowerPoint recorders for creating video presentations mainly using screen recording.  

• Vmaker 
• Panapto 
• Techsmith Camtasia 
• Ispring 

If you’re looking to create video presentations by using templates, animations, characters, transitions, voiceovers, images, etc then the best option would be Animaker Deck . Animaker deck is a free avatar-powered presentation video maker. 

This guide should have given you a comprehensive idea about presentation videos, the different types of presentation videos, and how to go about it in terms of planning, creation, and sharing. Do check out and start using Vmaker presentation video maker and create stunning presentation videos with ease. 

If you enjoyed reading the above article, then here are a few more cherry-picked articles you might be interested in reading further!

The Ultimate Guide to Create an Instructional Video Without a Script

A Complete Guide On Product Videos ~ Definition, Types and Tips

Ultimate How-to Video Guide with Examples, Tips, and Ideas

Step by Step Guide: How to record Skype calls

How to screen record on Mac with audio

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Home Blog Presentation Ideas Video Presentations: A Guide for Engaging Content

Video Presentations: A Guide for Engaging Content

In a time when the Millennials’ attention span can be measured as little as 12 seconds, how can we create genuinely engaging presentations? Is continuously changing slides the answer these days?

A skilled presenter has to master different techniques; therefore, we will examine the potential for video presentations. Join us to discover what video presentations are, the reasons why you should use them amongst your presentation tools, and exciting tips on how to drive engagement from them. 

Table of Contents

What video presentations are

Video presentation stats to consider, different types of video presentations, why should you use video presentations, what are the components of a winning video presentation, the role of accessibility: advanced research on video presentations, 5 tips on how to make your video presentations engaging.

• How to create a video presentation

Do you need special software to create video presentations?

Closing thoughts.

Presentations are a crucial part of business and academic environments. Thousands of presentations are delivered each day in different environments; still, many are doomed to fail. Although we can blame this on a lack of proper presentation skills , reality tells us there’s a change in how people prefer to see the content.

As a general rule, consider 10 minutes the Goldilocks Zone for traditional presentations in what comes to audience engagement . Inspirational presentations like the ones we see on TEDx don’t follow this rule, as the objective here is to share a compelling story as detailed as possible so the audience can relate. In some cases, academic presentations of the thesis defense style remain loyal to a specific format. Still, trends are also changing, and video presentations have much to offer in terms of exposing complex concepts more plainly.

A video presentation can be represented in multiple formats: as a compendium of animated slides in video format, video files and audio sources packed on a single video file, a video recording made in interview format, a video documentary, etc. Although this definition may sound redundant, the concept behind a video presentation is that they don’t require a presenter to change between slides or windows to browse different assets . Hence, the importance to create a story behind the video presentation, so the various elements don’t feel segregated without logic.

We can say people use the video format to convey information in courses, job training, edutainment, conferences, and any kind of message-sharing purpose that requires connecting with the audience for engagement.

Before dwelling on the specifics of building a video presentation, here we share some video presentation stats that speak about the importance of video presentations these days from a marketing perspective.

• Online search continues to be the most common way (45%) for users to find instructional and informational video content. ( source )
• The most commonly-created types of videos are explainer videos (72%) , presentation videos (49%), testimonial videos (48%), sales videos (42%), and video ads (42%). ( source )
• 57% of consumers said that product videos make them more confident in a purchase and less likely to return an item ( source )
• Millennials’ attention span can be measured as little as 12 seconds ( source )
• A minute of video is worth 1.8 million words in terms of information retention ( source )

As you can see, the effort of building a video presentation is well-paid in terms of consumption and content information retention from the audience.

Depending on the requirements of the presentation itself, we can classify video presentations as follows:

In-Company Video Presentations

These video presentations belong to the business and corporate world, but their purpose is to distribute information among coworkers or to coach the personnel for a specific requirement. In-company video presentations are used in workspace training, as part of internal recruitment processes, or other kinds of internal presentations.

In-company video presentations usually carry the company branding; they have restricted access for people outside the organization, so their distribution methods happen in meeting rooms dedicated to these purposes. 

Business Video Presentations

Business video presentations are used for a variety of business purposes: business pitches, workspace training, advertisement, product releases, recruitment, and more. Business video presentations also include the ones dedicated to  B2B or B2C relationships. 

Like In-Company Video Presentations, they carry branding to identify the video presentation’s author quickly. They are shared through official mediums for the company (like a brand’s social media channels and website), during corporate meetings with investors or potential business partners, and through 3rd. party channels.

Examples of these kinds of videos are product launch sessions, much like what tech giants like Xiaomi do.

Another kind of business video presentation is the explainer video. Explainer videos can be defined as short online marketing videos that are used to explain the company’s product or service. Explainer videos are commonly used for sales, marketing, and training purposes. Here is a real example of a 1-minute video presentation introducing SlideModel.com.

Another application of business video presentations is when sponsorship deals are involved, as brands can present their value to influencers through short reels.

Resume Video Presentations

This is a relatively recent but incredible turn of resume presentations. In resume video presentations , the candidate offers a detailed introduction of their capabilities, skills, interests, and potential value to the employer in a visually engaging format.

Unlike traditional CV presentations, the video format gives little room for anxiety, answering most of the interviewer’s questions or even driving admiration for the effort and dedication to this job-hunting adventure. 

We recommend the usage of resume presentation templates for this purpose, as they save tons of time in crafting a high-quality resume video presentation. 

Educational Video Presentations

This category can be divided into three different sub-categories:

Academic Video Presentations

Intended for University-level presentations or post-Doctorate work, these presentations follow strict format guidelines. They are mainly designed to distribute data comprehensively, with proper documentation backup. Animations usually don’t take part in these video presentations.

Despite being commonly associated with business events, conferences also belong to the academic video presentations category, as the live sessions are recorded to spread the message about important research discoveries. 

Teaching & Training Video Presentations

Teachers introduce the presentations to their students on various topics to understand abstract issues better. Chemistry, Physics, and Geography are typical examples of subjects that use video presentations. However, subjects like History and Philosophy can save countless hours of whiteboard sessions by using educational video presentations. 

Webinars fall under this category, either being released to the public or in-company webinars, as they share common aspects in their structure. Do keep in mind that educational content recorded as video presentations is not the same as a webinar, as the latter requires the presence of a live audience, a moderator, and usually a Q&A session at the end of it. If we talk about educational content being recorded and released as a course platform, then we can say it is a workshop.

According to recent studies, visualizations through video presentations and video-based learning can enhance understanding. It is demonstrated that students who watched learning videos on Statistics, influenced engagement and motivation positively .

Student Video Presentations

Finally, students also make video presentations as requested by their teachers to present a lesson or project exhibition. These presentations vary as the students grow older, becoming less dependent on animated effects, setting the bases for future work or academic presentation formats.

Informal Video Presentations

If you remember seeing videos in situations like 50th birthday parties, baptisms, wedding anniversaries, etc., then you have already experienced informal video presentations. 

These informal presentations are free from any format restriction. As the term implies, they are used for any kind of meetup, making it simpler to share a story rather than to tell a lengthy story.

Inspirational & Motivational Video Presentations

The final category belongs to the video presentations with a strong emotional component. They are built to connect, to empathize with the audience in specific situations or problems. Examples of this are TEDx , Evan Carmichael, or similar influencing platforms.

In general lines, motivational video presentations are recordings of live events shared with the purpose of getting the message to the biggest audience possible (internet consumers). Another possible format for these presentations is recorded interviews or testimonials intended to speak about a person’s contributions to society. An example of this, from an organization’s point of view, are the videos produced by the UK’s NHS to highlight and thank their medical personnel for their efforts during the COVID-19 pandemic. 

Inspirational video presentations share common aspects with motivational speeches. A list of requirements for these video presentations would be:

• Have a clear purpose
• Make it personal
• Get the message tailored for the target audience
• A strong conclusion

Compared with traditional presentation methods, such as presentation slides or speaking in front of an audience, video presentations can offer a series of advantages. 

For starters, as you write the “ story ,” you are also rehearsing the points to be covered. In that way, anxiety or shyness won’t trigger you to forget about essential points or lose track of time. The length of the presentation can be predetermined, depending on the external requirements of the organization party, or how comprehensive or concise you need it to be. 

In the case of people struggling with camera shyness , an animated video presentation with voiceover is the answer to deliver quality work. Since psychologists and doctors agree the common point on fear of public speaking is the delivery of the presentation itself, video presentations shall reduce work-induced anxiety to a great degree. Since psychologists and doctors agree the common point on fear of public speaking is the delivery of the presentation itself, video presentations shall reduce work-induced anxiety to a great degree. You can also convert images to video online using video editor platforms to easily create video from images and voiceover on video.

Video presentations can be persuasive thanks to the usage of graphics and audio. It is far easier to convey emotions through video presentations than to put them in the presentation design. Also, research by Dr. James McQuivey proved that a minute of video is worth 1.8 million words in terms of information retention.

Regarding engagement, the popularity that both TikTok and YouTube gained among the younger generations reflects the behavioral changes in content consumption . It has come to the point that even professionals use TikTok to demystify health hoaxes and help users worldwide. Therefore, using video format for presentations can help to boost your presentation performance, making it attractive for your audience and less effort-demanding. 

The most significant factor in delivering a successful video presentation is keeping the audience engaged. To ensure this, make sure the presentation doesn’t feel robotic-like but that it conveys a personal message. Don’t get this point wrong if we talk strictly about business or academic scenarios; making video presentations to deliver your personal touch can become as simple as selecting the proper color combination to enforce your message . Other solutions come from watching your voice tone not to make it too monotonous. 

Structure your presentation accordingly. In business or academic video presentations is a good idea to introduce a slide in the fashion of a table of contents . It is an extra touch that brings the audience closer to the topics due to be discussed. 

Consider the audience’s perspective as a vital element in video presentations. Check relevant examples of the topic discussed on platforms such as YouTube or DailyMotion. Compare their approach to yours and assert if you would watch your presentation as a spectator or not. This simple test gives insights into which aspects you should work on.

Winning video presentations never miss the usage of CTAs. It’s a good method to direct the audience’s interest to a specific goal.

Video presentations can become an incredible tool for driving engagement, yet there is a problem that not so many presenters address: accessibility. Think about how many times a presenter ends a phrase like “over here,” assuming the audience is watching the item being shown. But what if members of the target audience have visual impairments?

Much like we consider the importance of adding Closed Captioning (CC) to our videos, accessibility in terms of the narrative is a must. On this behalf, we want to introduce an interesting research that led to the production of a tool named Slidecho . Using state-of-the-art technology like video scene detection, AI, and OCR, Slideshow follows these very steps:

• Step 1: Extract slide frames
• Step 2: Selecting slide elements
• Step 3: Detecting described elements from the slide elements
• Step 4: Aligning slides with the speech

Therefore, Slidecho uses an algorithmic methodology to extract the visual elements from the slides, converting them to an audio reading format whilst aligning it with the original speaker’s narration. Moreover, its interface instantiates new interactions that augment the plain video interface with synchronized slide information and audio notifications to alert users to undescribed elements.

This technological advance helps the audience better understand what is being presented, regardless of the context of the presentation. Imagine an award ceremony where many references apply to visual cues. People with visual impairments get half of the message, with luck, when presenters fall into colloquial language usage, not understanding the context or having to ask for clarification. If instead, the synced narration is available, we then talk about making presentations available for everyone. This is an accurate definition of enriching an event experience.

If we talk about attending to the needs of people with hearing impairments, we have to consider the social factor as a motivator in presentations. It is a common mistake to leave slides filled with text and voiceover narration in the background providing detailed information. A study made by Stanford University speaks about the value of having the presenter’s face available through these slides, as it delivers both social cues plus helps users through lip reading. The human factor also reduces distractions since the audience must check the presenter’s input on written slides.

Tip #1 – Be mindful of the presentation topic

It’s not the same to create a presentation for a business audience as an inspirational presentation. The category of the presentation shall determine items like

• Background music
• Color theme
• Visual hierarchy
• Videos to include

Tip #2 – Limit the number of words to include

The whole idea behind the video presentation is to make a dynamic presentation, not having to pause every 5 seconds to allow the spectator to read.

Instead, use words to transmit powerful messages, such as quotes relevant to the presented topic, key information, or CTAs. Use the 7×7 rule: no slide should have more than 7 lines of text, and no sentence should have more than 7 words. 

Tip #3 – Voiceovers can become your best friends

The whole point behind a video presentation is not to create a boring one-person video speaking in front of the camera. Use voiceovers effectively to introduce charts, data feedback, etc., with your voice connecting the points of the entire presentation.

Be mindful of the tone. A monotonous or flat tone can divert attention and induce people to ignore your work. Your voice skills should articulate the importance of the point being discussed as well as your interest in it.

Tip #4 – The power of transitions

Adding suitable transitions and animations makes the presentation more engaging . However, this isn’t equal to adding countless effects. Less is more.

Ask a professional for guidance if you don’t have experience with animation effects. The transition can be part of the conversation, being subtle if the presentation is flowing between data sets or similar topics, or contrasting and powerful to deliver a persuasive message. You may also want to insert a transition when you’ve used a video cutter to remove an unwanted part to smooth out the video flow. Don’t abuse any of the two extremes, or the audience may find it uncomfortable.

Tip #5 – Make video presentations accessible

As we mentioned before, quite often presenters assume the audience can understand every part of a video presentation. Reality tells us to attend to the needs of people with visual and auditory impairments by making audio and video media accessible .

Subtitles or translator screen-over using sign language is a perfect opportunity to help people with auditory impairments feel part of the presentation, making the message available to them as well. 

For people with visual impairments, be mindful about how you create the narrative for your presentation, in particular, avoiding visual cues like: “over here,” “this,” and “there” and gesticulating over an object or person, assuming everyone can get the same reference information. Instead, opt to be descriptive in your speech; software solutions can help a great deal, but you can also use native PowerPoint or Google Slides tools such as voiceovers .

How to create a video presentation & recommended video presentation templates

You can create your own video presentations as easily as using Microsoft PowerPoint, Apple Keynotes, or Google Slides.

Check these links for relevant information on how to create a video presentation:

• How to Convert a Google Slides Presentation to a Video
• How to Convert a PowerPoint Presentation to a Video
• How to Embed a YouTube Video in PowerPoint

In case you feel stuck about which content to input or how to make your video presentation outstanding, a brainstorming technique can do wonders for interactive presentations and creative thinking. It is known as the SCAMPER technique .

Since video presentation templates make our life easier, we also recommend you check the following product categories to access extremely visually appealing designs created by professionals to help you deliver your message in style:

• Animated PowerPoint Templates
• Animated Text Banner Templates
• Academic PowerPoint Templates
• Business PowerPoint Templates
• Marketing PowerPoint Templates

Additionally, here you can preview some of our presentation templates that you can use to create a video presentation in PowerPoint.

1. Animated PowerPoint Charts Collection Template

Present data in a visually appealing format by using this collection of animated charts in PowerPoint. Fully customizable, this template brings ease to speak about data-driven presentations; hence becoming a vital asset for any presenter in the corporate world.

Use This Template

2. Animated Network Diagram PowerPoint Template

Simplify the different streams that take part in your project or product release with the help of this animated template design. This Animated Network Diagram template can help you expose the processes that, with integrated effort, evolve into a successful outcome. It has animations applied to the objects, plus transitions to make the presentation more fluid.

Fully editable with any version of PowerPoint.

3. Free Animated Editable Professional Infographics PowerPoint Template

Infographics are a powerful tool that every presenter must consider for their work. This Free Animated Infographics template allows presenters to communicate complex data pieces, build marketing strategies, or prepare professional-looking reports. 

You can find a broad variety of charts and graphs. These are fully editable by using the chart filter option to edit on a spreadsheet.

4. Free Animated Editable Infographic PowerPoint Slides

If you intend to present financial data or KPIs for your marketing projects, look no further: this Free Animated Editable Infographic Template for PowerPoint has it all. 

Arranged in an 8-slide deck, we find a compendium of graphic elements to represent complex data in a visually compelling manner. Fully editable in all versions of PowerPoint

5. Free Animated Business PowerPoint Template

This versatile free presentation template for PowerPoint makes the perfect tool for more than business presentations: it works perfectly for educational video presentations and even inspirational video presentations.

With 9 fully editable slides, you can build your video presentation by using a unique combination of graphic elements, animations, and transitions. The graphics elements on this template are oriented to highlight leadership concepts.

6. Free Animated Business Infographics PowerPoint Template

Use this free template to create powerful statements backed by data in your video presentations. With a broad selection of graphs, diagrams, and charts, this fully editable template can help presenters to discuss topics ranging from demographics, economy, marketing indicators, or other relevant research results in an easy-to-understand format.

Compatible with all versions of PowerPoint, Google Slides, and Keynote.

You also need to consider the output format of your video presentations. For maximum compatibility, you can use  MP4 or MOV. Other alternatives include:

• MKV : The native format of most 4K videos due to being able to store multiple audio tracks. Ideal for presentations with different voiceover languages that presenters can pick from.
• WMV : It’s a quality format for rendering videos to be shared via e-mail, although not compatible with some devices. Installing codecs is advised. 
• WebM : This format is one of the preferred choices for online video libraries or live streaming services, but it can present compatibility issues. 

The answer to this question entirely depends on your aim for creating video presentations. For most presenters, PowerPoint and Google Slides will do a good job, allowing them to use features such as voiceovers, transitions, animations, and high-quality graphics.

If instead, you desire to make advanced effects, screen recordings, or toon-like animations with voiceovers, then you should check the following list of solutions:

• Camtasia (Techsmith) : It is a professional video editing software, much lighter and easier to use than Adobe Premiere or Sony Vegas. You can create professional transition or animation effects, work with layers to add multiple sounds or video sources and create screen recordings.
• Adobe Premiere Pro : The industry-leading software in video editing. This often intimidating software by Adobe has all the requirements for professional video editing, plus full integration with third-party plugins or other software from the Adobe suite to enhance the video result.
• Sony Vegas Pro : It is considered a direct competitor to Adobe Premiere Pro, less demanding in hardware requirements, and somewhat more user-friendly.
• Final Cut Pro : For Mac users, this is the option to consider if we talk about video editing. Powerful and tailored for the hardware the Mac device has.

As we have seen in this article, video presentations are far from obsolete. It is a truly engaging method to divulge our ideas, especially if we target a younger audience. 

Take your time to write a compelling story to tell rather than spilling animations and transitions along the way. Professional-made video presentations always care about details and the takeaway message for the spectator. 

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From ideas to screen: How to make presentation videos that shine

What type of content do you primarily create?

Visuals can mean the difference between a killer presentation and a lost opportunity.

For salespeople, it’s difficult to close a deal without business presentations to back up your pitches. For marketers and business owners, video presentations help communicate ideas and share results from projects to ensure future success. 

Customers also love high-quality visuals, like branded explainer videos and product tours. They’re the fuel that drives eight in 10 people to make online purchases. 

But what makes a good presentation? And how can you engage viewers throughout your video? This guide covers what you need to know about creating video presentations, no matter the purpose.

What is a video presentation?

A video presentation refers to a sequence of visuals combined with audio to convey information, arguments, ideas, or narratives. It can be about a product, service, internal business reports, or even a topic of interest.

Video presentations can range from simple slideshow-style videos with voiceovers to more complex productions involving animations, live-action footage, music, sound effects , and more.

A good video presentation provides information clearly and concisely. But the best video presentations engage your target audience with professional video quality: a good camera and mic, skilled editing, and a confident presenter. 

There are a ton of different types of video presentation formats you can choose from, including:

• Animated explainer videos
• Employee onboarding videos
• Screen recordings
• Training videos
• Product demos
• Microsoft PowerPoint presentations with a talking head
• Sales presentations
• Awards presentations

Benefits of a video presentation 

These are great reasons to put in the effort to produce this type of video content.

Enhanced engagement

Video recordings—whether on social media or hosted on your website—are great for engagement and getting your audience’s attention. Wyzowl found that 95% of marketers have said video marketing has helped them increase brand awareness, 90% say it has helped generate leads, and 87% said it has helped them increase sales.

Visual clarity

There's a reason many people suggest something like "If you can learn it, you'll find it on YouTube." The presentation video format is unique in its ability to teach and demonstrate, similar to the in-person experience you'd get with a tutor or salesperson. 

The same Wyzowl report found that 96% of marketers say videos have helped increase user understanding of products and services. In short: video helps customers retain your information.

Global reach and accessibility

Video presentations are a great way to reach a global audience. More than half of people say they’re more likely to share a video with others than any other type of content. 

A video presentation is also better for accessibility than other content types. With video editing software , you can:

• Easily add subtitles and annotations to your video footage for those with hearing loss.
• Add an audio description voiceover for those with sight loss.
• Change the color filters for those with color blindness.

Personal connection

Building a personal connection with your audience is critical for overall brand engagement. A video presentation, especially one with a person in the video, helps you do that. Research shows that students have positive feelings for videos presented by an instructor, for example.

How to create a video presentation

Step 1. plan and prepare.

Proper planning and preparation can help the rest of your presentation creation process run smoothly. 

Think about what you’ll say, and use a storyboard to build out a visual plan of your presentation ideas. Storyboarding your presentation, instead of making it on the fly, will help you stay focused when you fire up your presentation software. (You don’t need to be an artist; just set out the scenes in a way that makes sense to you.)

At this point, start writing the video script for your presentation. You’ll know what to say and when to say it, and won’t fill your presentation up with filler words like “um” and pauses when trying to think about what to say next. 

Step 2. Gather resources

After you’ve completed your paper storyboard and script, it’s time to go digital. With Descript, you can build your slideshows into the video editor just like any slideshow tool . 

To create a presentation video in Descript:

• Hit New project .
• Import any media (images, infographics, short video clips, GIFs, or sounds) you want to include in your presentation.
• Drop your visuals into the script and edit them into a sequence, or work scene by scene by adding a / at the beginning of each slide.
• Add the background of your presentation, then your script in the left panel.
• Add captions to your presentation by hitting the T icon at the top and choosing Captions.

When you've set up all your slides, you can get fancier and add transitions, extra media, and special effects later.

But maybe you’d prefer to create the presentation using more familiar software, like Prezi, PowerPoint slides, or Google Slides. In that case, you can import the presentation into Descript later or use its screen recording functionality. (If you upgrade your Descript plan, you can create your own video presentation templates to use over and over again, if that’s your style.)

Step 3. Record your presentation video

With your slides all set up, it’s time to turn them into a video. This step is pretty straightforward if you’ve used Descript to make the presentation slides. All you’ll need to do is go to the beginning of the presentation and hit the Record button at the top of the screen:

 If, like in the image example above, you’ve written your script into the scenes, change the default setting Record into script to Record new layer . This preserves your script so you can read from it whil recording your presentation video. 

Decide if you want to record a voiceover only (leaving the record option as Audio only ), or add a floating head video with your webcam to show yourself as the speaker by clicking the Screen option. Either way, go through your script as the slides move along. 

If you created your presentation in another software like Google Slides, there may be no built-in option to record your presentation over the slides. In that case, use Descript’s screen recorder to film your screen with audio. The video file will be ready and waiting for you in the video editor when you finish recording.

Step 4. Edit and enhance

At this point, you’ve got the basic presentation down. It’s time to bring out your inner filmmaker and turn the slideshow into something special. 

With Descript’s free video editor, you can:

• Add title screens to introduce your presentation.
• Choose from a library of background music.
• Change the fonts of your captions and any other text layer.
• Add cool slide transitions.
• Improve audio quality with Studio Sound .

Descript’s video editing is different (and easy) since you can edit the video using the script instead of a traditional timeline editor. This makes the process super efficient since you can quickly identify what needs cutting. Simply delete the part of the script you don’t want, and the accompanying video will disappear.

Step 5. Review and fine-tune your video

What makes Descript extra special is the ability to edit your audio by taking out filler words you might have accidentally recorded. Remove “ums,” “uhs,” and awkward pauses in a single click with filler word removal . 

If, like me, you also have a habit of forgetting to say something important, you can use Descript's Overdub feature to add those few missed words without re-recording the whole scene. The software will create an AI clone of your voice to fix audio mistakes. 

With your video presentation fine-tuned, you’re ready to save and share it with the world. Click the Publish button in the top right corner and download the MP4 file, or export it directly to a platform like YouTube or Wistia.

6 key elements for crafting a great video presentation

Now you know the practical how-tos of making a presentation video, let’s look at some key elements that turn a good video presentation into a great one. 

Clear and engaging content

Visual appeal, narration and voice quality, engagement techniques, structure and flow.

• Audience-centric approach 

No one likes feeling confused. If your presentation isn’t clear, you’ll end up frustrating your audience. A nice trick for clarity is to imagine you’re explaining your presentation to a child; don’t use big words to sound smart. Presentations that are clear from the start are naturally more engaging.

Gone are the days of 360p Nokia footage. Even if you don’t have a professional camera setup, you can still record a video on a PC, phone, or webcam with high quality. But don’t forget about the images and text overlays. No one wants to try deciphering pixelated visuals—use the highest quality video resolution you can.

Even the best-quality video presentation can be ruined by bad audio. Poor-quality narration is hugely frustrating to viewers. Prioritize your audio quality, especially for information-rich videos like presentations, and use Studio Sound to remove distracting background noise from your presentation video.

When it comes to video presentations, you should think like a salesperson. You can't expect your audience to believe the information you give them if they don't trust you. Engage your audience by telling a personal story, describing relatable scenes, or emphasizing important points throughout your video.

Treat your presentation like a story with a beginning, middle, and end. Information should flow nicely from one point to the next. Do a test run through your slides before you start recording to ensure any questions don't crop up prematurely because the viewer thinks you haven't covered it (when you do a few slides later). 

Learn: Narrative structure: How to compose the best story for your footage

Audience-centric approach

It's pretty much always to the audience's benefit when you make a presentation video, so you shouldn't focus too much on yourself. Address your audience's needs and go above and beyond to answer any questions they may have. Otherwise, why would they listen to you?

5 tips to help you craft remarkable video presentations

Now we know what makes a great presentation video, here are five bonus presentation tips to create yours. 

1. Practice and rehearse

You won’t always get it right the first time, and that’s okay. But the more you practice before hitting record, the better your presentation video will be—and the less legwork you’ll need to do throughout the video editing process.

2. Invest in good equipment

Top-notch equipment makes your life easier throughout the video creation process. Replace your webcam with your iPhone to improve picture quality, and invest in editing tools that allow you to record and edit in the same dashboard.

3. Optimize lighting

Another area where you can improve the quality of your video is the lighting technique . If you have the budget, you can use a simple ring light, but if you don’t have the cash to invest in video equipment, use natural light (such as a window) behind your camera.

4. Engage with eye contact

If someone was talking to you and they weren’t looking at you, you’d probably be a little confused or uncomfortable, right? It’s the same with video. Look into the camera when making video presentations to simulate real eye contact with your audience. If you forget, use Descript’s Eye Contact AI effect to fix it.

5. Keep it concise

If you waffle on with unnecessary information or get sidetracked on a story, you’ll lose your audience’s attention, and they’ll click away or switch off. Stick to your video script and keep your presentation concise.

Elevate your video presentations with Descript

Creating an informative and engaging video presentation isn’t the easiest task in the world. You’ve got to know your audience and what they want, present the information confidently, and do it with visually appealing content.

With Descript, you can take your presentation video to the next level with an editing experience that allows you to:

• Record your screen on a Mac or Windows device
• Create and record slides (with voiceover) in one dashboard
• Remove filler words with a single click
• Use Studio Sound to remove background noise from your presentation
• Turn your presentation into a YouTube video, or download it as an MP4 file

Take a free tour of Descript and see why thousands of creators love its video editing platform.

How to make presentation videos FAQ

How do i make a presentation video for free.

• Choose a slideshow software like Descript
• Create your slides
• Add transitions 
• Record your voiceover
• Edit your presentation
• Share your video 

How do I video myself when presenting a PowerPoint?

Use PowerPoint’s built-in recording feature and choose the “Cameo” option to record yourself when presenting. Or, use Descript’s screen recording feature and have the presentation ready for editing when you finish recording. 

How do I make an audio-video presentation?

If you don’t want to record yourself on video, use a screen recorder to film your presentation slides. Video presentation makers like Descript allow you to record a voiceover.

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How to make a show-stopping video presentation in 5 simple steps

Learn how to make a show-stopping video presentation to engage your audience, using Dropbox Capture to record your screen, voice and camera simultaneously.

Whether you’re a teacher, student, business professional or even a YouTube content creator – for many of us, delivering presentations quickly becomes a standard part of everyday life.

But what happens if you can’t be there to deliver your presentation in person, need a key point to land perfectly or you need your audience to watch it asynchronously in their own time? Have no fear, video presentations can be a great solution to all these challenges.

In this guide, we’ll cover everything there is to know about creating your own high-quality video presentations so your audience can benefit from your content whenever they need it.

Jump to section

• What is a video presentation

What makes a good presentation video?

What tools do you need to make a video presentation, how to make a video presentation.

• Making a video presentation in PowerPoint
• Making a video presentation in Keynote

Starting from the top: What is a video presentation?

A video presentation is a method of communication through which information is delivered partially or entirely through video. In other words, it’s the process of using video to deliver a message or presentation.

Common formats for video presentations might include pre-recorded slide presentations, instructional videos, sales material, inspirational talks, entertainment or anything you can think of.

While the reaction to a video presentation will be subjective, there are a few general qualities that can be beneficial to keep in mind:

• Make your video valuable – have a clear intended outcome for the viewer and be sure to reach it
• Make sure your audio and video are clear – you want your audience to focus on your message, not your video quality
• Bring your key points to life – use stories, questions and examples to illustrate key concepts and engage viewers
• Establish expectations – use your introduction to set clear expectations, either with an agenda or teasing where the session is heading
• Don’t rely on slides – if the slides added all the value, you could just send your audience a PDF. Ask yourself: what are you adding to the content by presenting it?
• Keep an eye on time – don’t make your video presentation longer than it needs to be.
• Mix it up – break the monotony and change pace at appropriate intervals
• Don’t start again for the sake of perfection – if you make a mistake during recording, you can always edit it out later

Before you can start creating your own video presentations, you’ll first need a few basic tools.

Hardware for a video presentation

Let’s start with the basics, your tech. In most cases, you’ll have everything you need if you have a standard laptop or desktop computer.

Here’s what you’ll need to start making video presentations:

• A laptop or PC – you’ll need something to make the presentation recording on
• A microphone – to record your voice-over, either built-in or USB
• A camera – if you want to include video of yourself, either as a built-in webcam or a USB camera

Video recording software

With your tech set up, you’ll need software to record your presentation. Depending on your needs, this might be something to record your screen, record your voice or record yourself with your camera.

With Dropbox Capture , you can do all three at the same time .

Dropbox Capture is video and screen recording technology, designed to make it easy to quickly capture whatever you need. All without needing advanced editing skills or specialist equipment.

With Capture, it’s easy to:

• Record your screen, webcam and microphone simultaneously
• Create GIFs
• Draw on or annotate recordings
• Automatically generate closed captions
• Share in just a few clicks

While presentation applications like PowerPoint and Keynote have some built-in screen and presentation recording capabilities, they only allow you to record the presentation.

Whereas with Dropbox Capture, you’re free to jump between windows and applications throughout your presentation recording – giving you greater freedom on what you present. 

File storage and sharing tools

Ultimately, you’re going to want to make your video presentation available for viewers somewhere.

With Dropbox cloud storage , this is as easy as copying a link , with full control over access and permissions for your files.

We’ll now cover all the steps to create an impactful video presentation, starting from the very beginning – your plan.

1. Plan your topic, examples and intended audience

You likely already have an idea of what you’ll want to cover in your video presentation, but it can help to formally get this down on paper:

• Presentation aim – what do you want your audience to understand by the end of the video?
• Approach – broadly, what will you cover to help them understand this concept?
• Resources – what examples will you be able to share to illustrate the key concepts?

To help with the planning process, Dropbox Paper has a number of pre-built templates to get your creative juices flowing, like the brainstorming template .

2. Create your presentation slides and your video presentation storyboard

If you haven’t already done so, it’s time to create your slides.

While doing this, you should also think about the overall storyboard of your video presentation – what are the key beats, how will you present them and what slides do you need?

A storyboard is a visual tool, used by video producers to map out the narrative flow of a video and the visuals that will accompany it. In many cases, your presentation will almost act as a storyboard, but it might help to get this down on paper first.

You can learn more about the storyboarding process in our in-depth guide to storyboards .

3. Record your video presentation

With your storyboard and presentation ready, it’s time to go about creating your recording.

You can record your screen first, then later record a voice-over or video narration and edit the two together. Or with Dropbox Capture , you can record your screen, webcam and microphone simultaneously. Using Dropbox Capture makes it easy to create your pre-recorded video lesson in one take. Perfect if you don’t have access to advanced video editing software.

To record with Dropbox Capture , it’s as simple as the following steps:

• Open Dropbox Capture
• Click Screen recording & camera
• Choose which part of your screen you’d like to capture
• Click the Record icon to start recording and click it again to stop recording
• Click the Pause icon in the side panel while recording to pause or resume recording
• Click the Draw icon in the side panel while recording to draw on your recording

4. Edit your video presentation

If you’re already happy with your recording, there is no further editing required.

In any other cases, you can use video editing software to apply finishing touches to your video as you see fit. These edits might include:

• Editing your screen recording and voice-over together (if you have separate files) – with Dropbox Capture you can record your microphone and camera simultaneously, without the need to use editing software
• Cut and delete unwanted sections of video – like an awkward pause or a dog barking, with Dropbox Capture you can do this directly within the app, no editing software required!
• Remove awkward filler words – for cleaning up those pesky ‘ums’ and ‘ahs’, with Dropbox Capture you can do this automatically, directly in the app
• Adding text overlays to emphasise key points of video sections
• Additional flair and visual elements
• Adding background music to create an atmosphere

5. Share your video presentation

With your video presentation finished, you’ll need a way for your viewers to access it.

If you’re using Dropbox Capture, sharing your presentation couldn’t be easier. Simply click the Share button and the sharing link will automatically copy to your clipboard.

If you’re not using Capture, Dropbox cloud storage makes it easy to share your video files with anyone and see who’s viewed your video presentation. All you need to do is copy a link to the file.

If you want to send a copy of the full video, complete with its cumbersome file size, Dropbox Transfer makes it easy to send large files securely. 

How to record a video presentation in PowerPoint

It’s worth keeping in mind that, when recording directly within PowerPoint, you can only record your slides and your editing options will be limited. The best way to give yourself complete control over what you record – and how you edit it afterwards – is with a purpose-built screen recording app like Dropbox Capture .

If you’d still prefer to record directly in PowerPoint, you can do this by following these steps:

• Open PowerPoint and open your presentation file
• Navigate to the slide you’d like to start recording from
• Select Record in the top-right corner of the PowerPoint window
• Click the red Record button, wait for the countdown, then start your presentation

With your presentation recorded, you can then save it to your Dropbox cloud storage , making it easy to share your video files with anyone and see who’s viewed your video presentation.

How to record a video presentation in Keynote

If you’re a Mac user and would prefer to record directly in Keynote, here’s how to do it:

• Open Keynote and open your presentation file
• Select Record Slideshow from the Play menu at the top of the screen

With your Keynote presentation recorded, you can then save it to your Dropbox cloud storage and share it simply by copying the link.

Again, your control over what you record and how the final edit turns out will be limited when recording directly within the Keynote app. To give yourself complete control over how your video presentation turns out, a purpose-built screen recording app like Dropbox Capture will be more suitable.

Elevate your video presentations with Dropbox Capture

It’s never been so simple to create an engaging and memorable video presentation, with Dropbox.

With Dropbox Capture , it’s never been easier to get your message across with video recordings of your presentations. So you can clearly say what you mean and nail the delivery, every single time.

Capture your audience’s attention.

Try Dropbox Capture

How to Make a Video Presentation With No Equipment

Easily scale your video production in 120+ languages.

Oh, the beautiful world of presentations. From 90s PowerPoints and nifty animated Prezi decks, we’ve now reached a point where a perfectly designed presentation is a must. Perfectly designed video presentation, to be exact.

You get it, but you’re not a video pro, and you don’t have time (and nerves) to learn yet another video editing tool. 😫

No worries!

Making video presentations doesn't require a fancy video editing software, or years of video editing experience.

All you need to make great video presentations is an online video maker.

Keep reading to learn how to make a video presentation with an AI presenter and a text-to-speech voice over , all using one tool.

Or watch our short video tutorial.

Video presentations vs. PowerPoint slides: Which one is better?

A PowerPoint presentation is a staple in any professional's arsenal of tools, but there are so many ways to make better presentations in 2022.

One such method is a video presentation.

Sure, you can convert a Google Slides or PowerPoint presentation into a video file right in the tool, but the results aren't that different from a normal PowerPoint. What you get is basically a video slideshow, possibly with a video recording of the speaker.

Here's why you should create a video presentation instead:

• video helps people remember information better because it's presented both through visuals and audio
• people retain 95% of the information presented through video vs only 10% through text

Besides, creating professional-looking videos isn't difficult.

You won't need a camera, a microphone or any prior knowledge of video editing.

All you need to make a video presentation is some text and a Synthesia account.

How to create video presentations with AI

You might have seen a few PowerPoint to video converters online, which transform a PowerPoint presentation format into a video file.

Some converters, like the one by Synthesia, go beyond that by allowing you to add an AI presenter and text-to-speech narration to make it more engaging.

If you're in a time crunch or don't want to spend too much effort into making video presentations, this is a good option.

In fact, we have a detailed guide on using the PowerPoint converter.

But if you want to create stunning video presentations, we advise to put in a little more effort.

Trust us, it pays off.

We're using a video presentation maker called Synthesia, because it allows you to create an entire video presentation in one browser window.

Here's how 👇

Step 1: Choose a video presentation template

Every eye-catching video presentation starts with a professionally-designed template.

That is especially true if you don't have experience using an online video maker or don't have an eye for design.

A template will also give your video presentation both a visual and informational structure with ready-made scenes. That will help keep your audience engaged and make the presentation easy to follow.

Browse through Synthesia's collection of 55+ video presentation templates to find one that suits your presentation topic and your target audience.

To make a video from a template, click on ' Templates' on the left-hand side, choose one and select 'Create video'.

Step 2: Write a video script

Before you dive into adjusting the video presentation template, make sure you have everything you want to say in a concise video script.

This will make the entire video presentation-making process faster and easier.

Combine individual video scenes with text, and make sure to include no more than 3-4 sentences per scene to make the video easy to understand.

See our video lesson on chunking information:

Step 3: Paste in your text

Take your written script and paste it into the video presentation maker to all the slides.

Because Synthesia will automatically generate a video narration from your text using its text-to-speech engine.

To create a video narration in Synthesia, you simply need to paste in your video script slide by slide into the script box and choose the voice you like.

Step 4: Add visual content

While the video presentation template gives a good visual outline, adding a personal touch with visuals will transform the video presentation into a more unique piece of content.

When you create video presentations in Synthesia, you can choose from 3 types of visuals:

1. Stock video and images

Photo and video footage is probably the most common way of visualizing information.

To find images or videos for your video presentation, go to 'Media' on top of the video canvas.

2. Text on screen

Choose the key points and add them as text in your video presentation the same way you would in you PowerPoint presentation.

To add text in Synthesia, click on ' Text ' and choose between Title , Subtitle , or Body Text .

Go beyond simple bullet points, and add animation effects to your text to make it stand out. Learn how to do that here:

3. Virtual presenters

Apart from the text-to-speech narration, Synthesia will generate one more element from text - a virtual video presenter.

Using a talking head in a video presentation is a great way to keep your audience engaged, and you won't have to record yourself presenting, which sounds like a win-win to us.

To add an AI avatar to your video presentation, click 'Avatar ' on the top of the video canvas and choose one you like.

Step 5: Generate video presentation

Your video presentation is now ready!

Once you're happy with the outcome, generate the video presentation.

Here you can edit the Title and Description of the video and include captions if needed.

Share it with the world by copying the link, embedding it on your website, or uploading it to YouTube.

Or use it during a live presentation, if you don't like public speaking. (Relatable 🙋🏻‍♀️)

3 inspiring video presentation examples

When you want to learn how to make a video presentation, looking at already existing examples is a good way to get inspired.

Here are a few of our favorite examples of video presentations:

1. Onboarding video presentation

This video presentation was created as part on an employee onboarding process, as focuses on outlining the company policies and procedures.

The entire presentation was made in Synthesia, and features an AI avatar as the narrator.

Why we like it:

• The design and visual content is clean & professional
• There is no background music to deter the audience's attention
• The information is presented in a clear and concise manner

2. Economic and market strategy video presentation

This video presentation is used for internal communications within a company, and we love the adoption of a video format instead of Google Slides or a PowerPoint presentation.

This video presentation is the perfect example of how using video instead of text or static slides can make the information more engaging for the audience.

3. Sustainability initiatives video presentation

Making a live presentation for 100s of employees can be difficult to get right, which is why this video presentation hits the mark.

It does a good job of presenting all the necessary information while keeping the pace and visual assets engaging.

• The video clips in the background fit the topic of the video perfectly
• The video editing and animation times well with the script
• The color scheme is very fitting for the topic of the video

No more excuses — start creating video presentations now

Now that you know how easy it is to make video presentations, you only have 2 options:

You can either create a free AI video  or browse our templates for video presentations to get started. 😉

Frequently asked questions

How can i create a video presentation for free.

To make video presentations for free, you can try Synthesia's free AI video maker . Simply choose a template, type your script in any popular languages, and receive your video in minutes.

What app do you use to make a video presentation?

To make video presentations, you can use a few different apps, like:

• Synthesia, an AI video presentation maker
• Video editing software like Adobe Premiere Pro
• PowerPoint or Google Slides

Can you turn a slide presentation into a video?

You can convert your PowerPoint slides into video presentations in 2 different ways :

• Save your video presentations as a video file
• Use a PowerPoint to video converter like Synthesia

How do I make a video presentation with pictures?

To add pictures or video footage to your video presentation in Synthesia, simply click on 'Media' on top of the video editor and either browser the stock media or upload your own assets. That's it!

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Ready to try AI video editing software?

Create an account and get started using Synthesia, with full access to all 160+ avatars and 130+ languages.

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5 Reasons to Use Video In Presentations

If you’re looking for a way to get your presentation to stand out and really captivate your audience, look to the video. Not only are videos easy to publish inside of PowerPoint , but they can deliver results. Adding a video or two will break up your slides in a smooth and effective way that will keep your audience more focused and engaged with the overall content. Here are five ways that video presentations can make all the difference:

1. Tell stories and provoke emotional responses

Mother kissing her child by Nejron Photo

We’ve all witnessed either boring or stale presentations that are text-heavy and where every slide seems to resemble the previous one. It’s easy to improve the viewer’s experience through video, which utilizes sight and sound to reel the the audience in. We connect better through visual accompaniment. Moreover, it will lead to a more enjoyable experience producing the presentation, as a short clip will give someone a better idea of your vision or approach, and more efficiently. Everyone benefits.

2. Communicate more with less

Rising markets chart by Aaliya Landholt

Presentations often go long because the presenter tries to cram too much information into some of his or her slides. Take advantage of video to illustrate processes, movement, and growth. For example, instead of using a static graph to signal an upward tend, use one in motion. It’ll have a greater impact on the viewer. As we have become more reliant on technology in general, you should embrace video as an opportunity to more capably outline complex demonstrations and plot lines.

3. Increase purchase intent

Shopper paying for products by Dmitriy Shironsov

This one is for the business-minded folks. Surveys show that customers respond overwhelmingly more favorably to video ads than to print or banner ones. It’s become the way of the Web to hook people with pre-roll ads before their favorite TV shows or viral videos. If you’re presenting to a potential client, it’s worth investing in these methods of persuasion and brand awareness that have established a new landscape for marketers to reach people.

4. Create atmosphere and add drama

Soft and dynamic motion background by rpancake

It doesn’t have to be a clip or a chart that livens up your presentation — you can achieve the same effect through the use of a motion background. Add text over the moving background and it’s instantly more visually interesting than if it was standalone text. What’s important, though, is to choose a background that won’t be distracting and won’t overpower the other elements. Many textures and graphics come with copyspace built in, making it easy to insert your bullet points amid a more compelling graphic.

5. Break the monotony

Man surfing a wave by Paul Topp

The name of the game is variety. To maintain people’s attention for a long period of time, it requires you to anticipate where the trouble spots might occur. Once you reach a more dense or complicated section, quickly follow it up with a video that reinforces that message, making sure that the clip is both distinct and memorable. Viewers will be more likely to recall the information afterward if they have something to hold onto. Concepts and feelings prevail over words and stats, and video offers much-needed breaks in the action to let everything settle in.

Now that you know why you should opt for utilizing video as part of your presentations, check out how to easily add video to your PowerPoints !

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Unlocking the power of multimedia presentations: A complete guide

Create impactful multimedia presentations with our comprehensive guide.

Sahul Hameed

Building presentations

Multimedia presentations have evolved from simple slideshows to interactive experiences that captivate audiences.

They blend text, images, audio, video, and animation to communicate messages more effectively.

This guide delves deep into the essentials, design principles, tools, planning, execution, and the future of multimedia presentations, ensuring you're equipped to create impactful and engaging presentations.

What is a multimedia presentation?

A multimedia presentation is a dynamic way to share information, stories, or ideas. It uses a combination of different media forms, such as text, images, sound, and video, to create a more engaging and informative experience than traditional, single-medium presentations.

The journey from the humble beginnings of the slide projector to today's interactive displays is a testament to technological advancement. This evolution has transformed how we share information, making presentations not just a one-way communication tool but an interactive experience that engages the audience.

The essentials of multimedia presentations

In multimedia presentations, the harmonious blend of text, images, audio, video, and animation transforms traditional storytelling, making complex ideas accessible and engaging for every audience. Each element plays a pivotal role in creating a captivating narrative.

Text and typography: Crafting the written message

The foundation of any presentation, text, and typography, plays a crucial role in conveying your message. Choosing the right fonts, sizes, and colors can significantly impact readability and audience engagement.

Images and graphics: visual storytelling

Images and graphics are powerful tools for storytelling, breaking down complex information into understandable visuals and making your presentation more memorable.

Audio elements: Enhancing narratives with sound

Sound can set the tone, evoke emotions, and enhance the narrative of your presentation, whether it's through background music, voice narration, or sound effects.

Video components: Dynamic visuals for engaging content

Videos add a dynamic element to presentations, illustrating points more vividly than static images and text alone.

Animation: Bringing content to life

Animations can make presentations more engaging by adding movement to otherwise static content, helping to draw the audience's attention to key points.

Design principles for effective multimedia presentations

To create a multimedia presentation that stands out, leveraging tools like PowerPoint or Google Slides is essential. By choosing the right presentation template and integrating various types of media, you design your multimedia presentation to captivate and engage. Incorporating video presentations, interactive elements, and well-designed slide decks enables your audience to interact and absorb the content effectively. Crafting your presentation using these principles, with a focus on presentation design and visual presentation, ensures a dynamic and engaging multimedia experience. Transition smoothly between slides and elements to maintain flow and interest.

Balance and contrast: Making your content stand out

Effective use of balance and contrast helps in drawing the audience's attention to the most important parts of your presentation.

Repetition and alignment: Creating a cohesive look

Repetition and alignment ensure your presentation has a unified look, making it more professional and easier to follow.

Proximity and hierarchy: Organizing content for easy consumption

By strategically organizing content, you can guide the audience through your presentation in a logical manner, making complex information easier to digest.

Tools and technologies

Choosing the right tools and technologies is crucial in creating a multimedia presentation that resonates with your audience. From powerful software solutions to cutting-edge hardware, leveraging these resources effectively can transform your presentation into an engaging and immersive experience.

Software solutions for multimedia presentations

• Overview of leading presentation software There's a wide range of software available for creating multimedia presentations, each with its own set of features, from PowerPoint to more advanced platforms like Adobe Creative Suite, and enterprise business presentation software's like Prezent with Fingerprint feature to create personalized presentation.
• Customization features: Themes, templates, and plugins These tools offer various customization options to make your presentation stand out, including themes, templates, and slide library that add functionality or aesthetic appeal.
• Integrating multimedia elements: Tips and tricks Integrating multimedia elements smoothly can be challenging. This section provides tips and tricks for seamless integration, ensuring a professional result.

Hardware considerations

• Projectors and displays: Matching your presentation to the venue Choosing the right projector or display is crucial for ensuring that your presentation is visible to the entire audience, regardless of the size of the venue.
• Sound systems: Ensuring your audio is heard A good sound system is essential for presentations with audio elements, ensuring that your message is heard clearly by everyone in the room.
• Remote controls and clickers: Navigating your presentation seamlessly Remote controls and clickers allow you to navigate through your presentation smoothly, keeping you in control and engaged with your audience.

Planning and execution: Crafting impactful multimedia presentations

In a world where even a goldfish boasts a longer attention span than us humans, mastering the craft of a multimedia presentation is akin to performing a magic trick.

Here we'll embark on a quest to transform those glazed-over gazes into wide-eyed wonder. With a sprinkle of strategic planning and a dash of delivery dynamism, we're not just going to capture attention; we're going to make it stick like gum on a hot sidewalk.

Get ready to turn your presentation into an unforgettable adventure that even the skeptics in the last row can't resist!

Structuring your multimedia presentation for maximum impact

Objective setting: inform, persuade, or entertain.

The foundation of any compelling multimedia presentation is a crystal-clear objective. Whether your aim is to educate, convince, or entertain your audience, setting a precise goal at the outset will direct every element of your presentation, from content to delivery.

Audience analysis: Customizing your message

A deep understanding of your audience is crucial for tailoring your presentation to meet their specific needs and preferences. By analyzing your audience’s interests, knowledge level, and expectations, you can craft a message that resonates deeply and fosters engagement.

Storyboarding: Designing your presentation’s flow

Employing a storyboard approach is instrumental in mapping out your presentation’s narrative flow. This technique ensures a seamless transition between topics, enhancing coherence and retaining audience interest. Starting with a well-thought-out outline enables you to organize ideas systematically, ensuring each segment aligns with your overarching goal. Leveraging user-friendly presentation tools simplifies slide organization, making your storytelling both effective and engaging.

Delivery techniques and best practices for engaging presentations

Verbal dynamics: mastering tone, pace, and articulation.

Your voice is a powerful tool in engaging your audience. A confident tone, well-modulated pace, and clear articulation can significantly enhance message delivery, making your presentation not just heard, but felt and remembered.

Non-verbal communication: Enhancing your message with body language

The silent language of your body speaks volumes. Adopting confident postures, using expressive gestures, and maintaining meaningful eye contact can reinforce your spoken words, forging a stronger connection with your audience and adding an extra layer of persuasion.

Interactive engagement: Making your presentation a two-way conversation

Transforming your presentation into an interactive experience can greatly increase its memorability and impact. Incorporating elements like live polls, interactive quizzes, and dedicated Q&A sessions invites your audience to actively participate, creating a dynamic exchange that enriches the presentation experience for everyone involved.

Through strategic planning, audience-centric content, and dynamic delivery techniques, you can elevate your multimedia presentations from mere information sessions to powerful, engaging experiences that leave a lasting impression.

Advanced techniques and trends

Interactive elements and audience participation.

Incorporating interactive elements such as polls, quizzes, and live feedback can transform a static presentation into an engaging experience. Tools that facilitate audience participation not only make your presentation more interesting but also provide valuable feedback in real-time.

Future trends in multimedia presentations

Emerging trends in multimedia presentations , notably the incorporation of augmented reality (AR) and virtual reality (VR), are transforming audience engagement, paving the way for a more immersive and interactive experience. This multimedia presentation trend marks a significant evolution in how information is conveyed and received.

• Augmented reality (AR) and virtual reality (VR) integration Emerging technologies like AR and VR offer new ways to immerse and engage your audience, providing them with a unique and memorable experience.
• AI and machine learning: Personalized presentations AI and machine learning are beginning to play a role in how presentations are created, allowing for more personalized and adaptive content that can respond to the audience's reactions and interests in real-time.

Case studies and examples

Success stories: memorable multimedia presentations.

In the realm of multimedia presentations, innovative approaches have led to remarkable success stories. From gamified demos to immersive VR training, these examples demonstrate how creative techniques can significantly enhance engagement and understanding.

Salesforce: Enhancing client engagement through interactive demos and gamification

Salesforce took a novel approach to showcase its software platform by developing an interactive, custom-built demo. Instead of a conventional presentation, users explored a 3D virtual office, engaging directly with the platform's modules and features. This interactive journey was gamified, rewarding users with points for interactions and task completions. The strategy led to an 80% increase in engagement and a 65% rise in purchase intent among participants, underscoring the effectiveness of immersive experiences in presenting complex software solutions.

Unilever: Leveraging data visualization for sustainability communication

To articulate the impact of its sustainability initiatives, Unilever shifted from traditional reports to a multimedia presentation enriched with infographics and animations. This method transformed complex data into interactive, easily digestible visuals, enabling stakeholders to delve into specific data points of interest. The innovative presentation method significantly enhanced stakeholders' understanding and appreciation of Unilever's sustainability efforts, demonstrating the power of visual storytelling in conveying intricate information.

McKinsey & Company: Advancing soft skills with virtual reality training

McKinsey & Company introduced a cutting-edge VR training program aimed at bolstering employee soft skills in a compelling and immersive manner. Participants were placed in virtual scenarios, such as client interactions and public speaking engagements, where their performance was evaluated by AI-driven feedback mechanisms. This VR training showed marked improvements in soft skills over traditional training approaches, highlighting VR's capacity to simulate realistic, impactful learning environments.

Common pitfalls and how to avoid them

• Overloading your audience: Finding the right balance It's important to strike the right balance between informative and overwhelming. Tailoring your presentation to your audience's capacity for information can help prevent cognitive overload.
• Technical difficulties: Preparation and backup plans Technical issues can disrupt even the best presentations. Having backup plans and being prepared to troubleshoot common problems can help you maintain composure and keep your presentation on track.

Summarising key takeaways

• Understanding the needs of your audience and the objectives of your presentation is crucial when deciding the type of multimedia presentation to make.
• For business presentations, leveraging PowerPoint with embedded multimedia elements can create a compelling narrative, while academic settings benefit from a variety of multimedia presentations, including interactive elements and visual aids.
• Incorporating additional examples of multimedia presentations, such as engaging videos or interactive polls, can enhance your presentation's effectiveness and engagement level.
• It's essential to explore software that supports a variety of multimedia types to ensure your presentation stands out and effectively delivers your message.
• Whether your presentation is based on PowerPoint or other tools, the key is to create an effective multimedia presentation that captivates your audience and conveys your message seamlessly.

FAQs to create a multimedia presentation

How can i create an engaging multimedia presentation that captivates my audience.

Incorporating multimedia elements like video clips, interactive presentations, and diverse media types can transform your PowerPoint slides into stunning multimedia presentations. Remember, the key is to ensure that your presentation flows smoothly, keeping your audience engaged throughout. Adding a video or using interactive polls are excellent ways to make your presentation more dynamic and interactive.

What steps should I take to ensure my multimedia presentation is effective and well-received?

Start by creating an outline to organize your ideas and presentation objectives. Use multimedia presentation tools and software options to add various multimedia components, ensuring variety in your presentation. Review your presentation to ensure it aligns with the purpose of your presentation, and practice delivering it to make sure it’s engaging from start to finish.

Are there easy steps to follow to create stunning multimedia presentations for business or educational purposes?

Yes, there are several easy steps you can follow: First, choose the right presentation maker or multimedia presentation software that allows you to create presentations using multimedia. Next, select engaging presentation themes and incorporate a variety of multimedia content, including two or three types of media. Finally, review and rehearse your presentation to ensure it meets your presentation objectives and engages your audience effectively.

What advantages do multimedia presentations offer over regular oral presentations, and how can I make mine stand out?

Multimedia presentations offer the advantage of engaging multiple senses, making your message more memorable than a traditional oral presentation. To make yours stand out, consider adding multimedia elements throughout the presentation, such as animations and video clips. This not only makes the presentation more interactive but also helps to convey your message in a more dynamic and engaging way. Plenty of tools and presentation software options are available to help you create even better presentations that use multiple types of media to captivate your audience.

How do I choose the right type of multimedia presentation for my business or academic needs?

Selecting the right type of multimedia presentation begins with understanding the unique needs of your audience and the objectives of your presentation. For business presentations, using PowerPoint with embedded multimedia elements can create a compelling narrative. For academic settings, a variety of multimedia presentations, including interactive elements and visual aids, can enhance learning. Assessing your goals and audience engagement will help you make the perfect multimedia presentation.

What tools are essential for creating a multimedia presentation that stands out?

The tool for creating a standout multimedia presentation often depends on the complexity and desired outcome of your presentation. PowerPoint remains a versatile foundation, but incorporating additional multimedia presentation examples, such as engaging videos or interactive polls, can elevate your presentation. For those seeking to make their presentation more engaging, it’s time to explore software that supports a variety of multimedia types, ensuring every presentation captivates and informs.

Create on-brand presentations with Prezent

Create on-brand presentations using Prezent, the innovative presentation tool designed to streamline and elevate your presentation creation process.

With Prezent, you can effortlessly align your presentations with your brand identity, thanks to its array of features tailored for branding consistency.

Utilize Prezent's in-built storylines to simplify the storytelling process, saving valuable time while ensuring impactful presentations. Personalize your content with Prezent's Fingerprint feature, which analyzes audience communication styles for tailored messaging.

Explore Prezent's extensive slide library of over 35,000 pre-designed slides, meticulously curated for effective communication and seamless brand integration. Experience the power of Prezent firsthand by signing up for a free trial or opting for a comprehensive demo. Elevate your presentations to new heights of professionalism and brand cohesion with Prezent today!

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.css-1qrtm5m{display:block;margin-bottom:8px;text-transform:uppercase;font-size:14px;line-height:1.5714285714285714;-webkit-letter-spacing:-0.35px;-moz-letter-spacing:-0.35px;-ms-letter-spacing:-0.35px;letter-spacing:-0.35px;font-weight:300;color:#606F7B;}@media (min-width:600px){.css-1qrtm5m{font-size:16px;line-height:1.625;-webkit-letter-spacing:-0.5px;-moz-letter-spacing:-0.5px;-ms-letter-spacing:-0.5px;letter-spacing:-0.5px;}} Best Practices The #1 rule for improving your presentation slides

by Tom Rielly • May 12, 2020

When giving presentations, either on a video conference call or in person, your slides, videos and graphics (or lack of them) can be an important element in helping you tell your story or express your idea. This is the first of a series of blog posts that will give you tips and tricks on how to perfect your visual presentations.

Your job as a presenter is to build your idea -- step-by-step -- in the minds of your audience members. One tool to do that is presentation graphics, such as slides and videos.

Why graphics for your presentation?

A common mistake is using slides or videos as a crutch, even if they don’t actually add anything to your presentation. Not all presentations need graphics. Lots of presentations work wonderfully with just one person standing on a stage telling a story, as demonstrated by many TED Talks.

You should only use slides if they serve a purpose: conveying scientific information, art, and things that are hard to explain without pictures. Once you have decided on using slides, you will have a number of decisions to make. We’ll help you with the basics of making a presentation that is, above all, clear and easy to understand. The most important thing to remember here is: less is more.

Less is so much more

You want to aim for the fewest number of slides, the fewest number of photos, the fewest words per slide, the least cluttered slides and the most white space on your slides. This is the most violated slide rule, but it is the secret to success. Take a look at these examples.

As you can see in the above example, you don’t need fancy backgrounds or extra words to convey a simple concept. If you take “Everything you need to know about Turtles”, and delete “everything you need to know about” leaving just “turtles”, the slide has become much easier for your audience to read, and tells the story with economy.

The above example demonstrates that a single image that fills the entire screen is far more powerful than a slide cluttered with images. A slide with too many images may be detrimental to your presentation. The audience will spend more mental energy trying to sort through the clutter than listening to your presentation. If you need multiple images, then put each one on its own slide. Make each image high-resolution and have it fill the entire screen. If the photos are not the same dimensions as the screen, put them on a black background. Don’t use other colors, especially white.

Your slides will be much more effective if you use the fewest words, characters, and pictures needed to tell your story. Long paragraphs make the audience strain to read them, which means they are not paying attention to you. Your audience may even get stressed if you move on to your next slide before they’ve finished reading your paragraph. The best way to make sure the attention stays on you is to limit word count to no more than 10 words per slide. As presentation expert Nancy Duarte says “any slide with more than 10 words is a document.” If you really do need a longer explanation of something, handouts or follow-up emails are the way to go.

Following a “less is more” approach is one of the simplest things you can do to improve your presentation visuals and the impact of your presentation overall. Make sure your visuals add to your presentation rather than distract from it and get your message across.

Ready to learn more about how to make your presentation even better? Get TED Masterclass and develop your ideas into TED-style talks.

© 2024 TED Conferences, LLC. All rights reserved. Please note that the TED Talks Usage policy does not apply to this content and is not subject to our creative commons license.

What Is a Digital Presentation & How to Get Good At It

Learn the basics of presentation decks and how to create one. Explore examples and tips to make your own deck more effective and engaging.

Dominika Krukowska

16 minute read

Short answer

What is a presentation.

A presentation is a slide-based visual storytelling aid. It’s used for transferring information and emotion to an audience with visual, vocal, and textual communication.

The purpose of a presentation is to help the audience understand a subject matter. Presentations are used in business, academics, and entertainment. They can be made in PowerPoint, PDF, or webpage format.

You will lose your audience with static presentations.

Have you ever sat through a digital presentation that felt like it was dragging on forever? Or worse, have you been the one giving the presentation when people’s eyes glazed over? This feeling of agonizing boredom is called Death by PowerPoint.

Failing to give an engaging presentation will make you lose your audience's attention , and as a result, their ability to remember anything you have to say.

If you’re wondering how exactly you avoid this fate, you’re not alone. Everyone struggles with this. It’s not you - it’s PowerPoint.

The solution? I’m going to show you how to never again suffer from Death by PowerPoint by avoiding the common PowerPoint pitfalls and much much more.

By the end of this blog post, you’ll learn to create digital presentations that immediately engage your audience, capture their interest, and make them care.

Spoiler - the key is to ditch your static slides for interactive experiences.

Let's dive in!

What is the main purpose of a presentation?

The purpose of a presentation is to communicate information or ideas to an audience in a clear and effective manner. The reasons for making a presentation can be to inform, persuade, motivate, educate, entertain, or simply share knowledge or experiences.

The goal of a presentation can be to help your audience understand complex concepts, make informed decisions, or take action based on the information you present.

In business settings, presentations are often used to pitch products or services, report on progress or performance, or make recommendations to stakeholders.

What are the 2 main types of presentations?

When it comes to creating a presentation, there are 2 primary types: (1) speech presentations and (2) digital presentations (made for reading). There are key takeaways for nailing each presentation type. Take note of them if you intend to get good at both.

Reading presentations

Speech presentations

Digital presentations (Reading presentations)

Digital presentations, on the other hand, are presentations that the audience can access on their own computer or phone without the presenter being physically present. These presentations require a different set of skills and techniques to keep the audience engaged.

Essentials for improving your digital presentations:

• Written clarity is critical: Since your audience will be reading your presentation, it's essential to keep your content clear and concise. Say more with less.
• Show, don't tell: Use supporting visuals to help illustrate your points and make your presentation more engaging.
• Animation and annotation: Use animations and annotations to direct your audience's attention to the right place at the right time, keeping them engaged throughout. there are plenty of free animation software to help you create these.
• Personalization: Make your audience feel like you're speaking directly to them by personalizing your presentation. Use inclusive language and address their pain points, needs, and interests.

Speech presentations (Face to face)

Speech presentations are the classic type of presentation where a speaker presents to an audience in person. These presentations are usually given at conferences or meetings, and can now also take place virtually through platforms like Zoom, Google Meet, or Skype.

Essentials for improving your speech presentations:

• Less written, more spoken: Speech presentations are all about the spoken word, so it's crucial to avoid cramming too much text onto your slides. Focus on speaking to your audience instead.
• Body language and voice: In a speech presentation, your body language and tone of voice are essential to engaging your audience. Use humor, sarcasm, or suspense to keep your listeners interested.
• Rapport: Making eye contact and using real-time communication can help you build rapport with your audience and make them feel involved in your presentation.

What are the main types of digital presentations?

Digital presentations come in all shapes and sizes, but understanding the main types can help you choose the right format for your message.

Business presentations

Marketing presentations, sales presentations, education and training presentations, personal presentations.

Education & training

Business presentations are used for showcasing company performance updates, introducing new products or services, discussing future plans with clients and partners, or briefing investors.

Whether it's an internal meeting or an external one with stakeholders, business presentations are all about delivering a clear and compelling message that drives the company forward.

Marketing presentations are visual decks used to present your target audience, marketing strategies, and campaign outcomes to prospective clients, ad agencies, or stakeholders.

Sales presentations are decks that contain details about the features, pricing, and main benefits of your offering, and are used during in-person meetings or online sales calls. They’re designed to help sales reps close deals or land new clients.

Education and training presentations are slide decks designed to teach new concepts and best practices to a variety of audiences, including students, employees, or clients.

A personal presentation is used during networking events, business conferences, or public speaking engagements. It’s used to share your key accomplishments and demonstrate your passion and the main values you stand for.

What makes a good presentation?

A good presentation captivates by establishing trust, engaging the audience with interactive elements, and weaving data into an enthralling narrative that sparks emotions and inspires, leaving a lasting impact.

There are 3 things any good presentation must do:

1. Establish trust and credibility

Without your audience trusting you and your authority you will never get them to listen. And to really listen, some say, they have to like you.

To establish yourself as a credible source of information, use relevant visuals, stories, and examples that showcase your expertise and experience, earning the trust of your audience.

2. Interact with the audience

Static PowerPoint slides are no longer enough to engage anyone. Presentations need to be informative but also entertaining.

Therefore, incorporating interactive elements into your presentations like animations, videos, calculators, quizzes , polls, and live infographics is now essential to grab attention and keep your audience engaged start-to-finish .

3. Tell a good story

When it comes to digital presentations, it's not just about the information you share, but how you share it. That's where storytelling comes in! It's all about weaving a relatable narrative that resonates with your viewers, leaving them eager for more.

By blending your data and facts into an enthralling tale, you're not only dishing out knowledge but also sparking emotions and inspiration. It's a game-changer for grabbing your audience's attention and getting your message across effectively.example

How to create a good digital presentation?

To create a great digital presentation, you need to think beyond the slides and consider the experience you want your audience to have.

Think of your presentation as a journey that takes your audience from point A to point B - you need to ensure that every step of the way is memorable and captivating.

When creating a digital presentation, there's more to it than just putting together a few slides.

You can make it real-pretty, but to make it truly effective you need to have a clear understanding of where you want to take your audience, and tailor your content accordingly.

Good presentation example

This example shows how interactive content can make a presentation that pulls you in and makes you feel part of the journey.

What should a presentation include?

Most decks contain the following 3 elements:

• Introduction (the objectives and agenda of your presentation)
• Main body (key talking points that you want to cover)
• Conclusion (followed by a single, actionable call to action)

The specific outline of your presentation will depend on your particular use case.

Check out our dedicated guides for particular business presentations:

• What to Include in a Pitch Deck (Slides 99% of Investors Want)
• 7 elements of a great sales deck structure
• What should a one-pager include?
• What does a marketing deck include?

How to start and how to end a presentation?

Start your presentation with a strong hook that captures your audience's attention and makes them interested in what you have to say.

You can end your presentation with a thank you slide, but that would be too bad. For your words to carry beyond the last slide you’ll need to give your audience the next step.

And so, you should end your presentation with a singular, clear call to action that inspires your audience to follow through on your message.

What are the essential building blocks of a successful presentation?

Almost everyone nowadays makes beautiful presentations. But that’s not enough to make them successful.

5 key elements that every successful presentation includes:

1. Compelling (human) story: Your presentation should tell a story that connects with your audience on a personal and emotional level, making your message relatable and memorable.

Here are 5 quick storytelling tips to deliver engaging presentations:

2. Clear structure: A clear structure helps your audience follow along and understand the flow of your presentation. This can be chronological, sequential, before-after, problem-solution-resolution, or any other simple and easy-to-follow structure.

3. Problem and solution: Your presentation should address a problem that your audience faces and offer a solution that your product or service can provide.

4. Actionable takeaways: Your presentation should leave your audience with actionable steps or insights that they can use to apply the information you've presented.

5. Supporting visuals (product demo) and data visualization (graphs, charts, and infographics): Using visuals to support your presentation can reinforce your message and help your audience retain the information you presented.

6 biggest mistakes to avoid when creating a presentation

It’s easy to forget that the presentation is for your audience rather than for you. You may want to tell them everything from A to Z, but they may only want to know ABC.

It’s even easier to take for granted that the things you understand are clear to others. But for them, these things are horribly complex (look up the curse of knowledge).

1. Using too much text: Overloading your slides with text can cause your audience to lose interest and detract from your main points. Keep your text to a minimum and use visuals to reinforce your key takeaways.

2. Going too much into detail: attention is a limited resource so you can’t fit everything in a single presentation. Tell your audience only what they really want (and need) to know. Avoid any technical details or complex jargon that does not contribute to the core of your message.

3. Neglecting interactivity: Failing to include interactive elements can cause your audience to disengage. Use polls, quizzes, and other interactive tools to keep your audience engaged.

4. Ignoring the power of storytelling: Telling a compelling story is critical to capturing your audience's attention and leaving a lasting impression. Use relatable stories and examples that support your key points.

5. Poor use of visuals: Using low-quality visuals, irrelevant images, or poorly designed charts and graphs can detract from your presentation and cause confusion. Use high-quality visuals that reinforce your key ideas and are easy to understand.

6. Lack of personalization: If you don’t tailor your presentation to your audience's needs, interests, and level of understanding, your message will fall flat. Make sure to consider your audience's perspective and adjust your deck accordingly.

You don't want your presentation to end up looking like this:

How to design a presentation?

Designing a presentation is a bit like decorating a cake - you want it to be visually appealing but also yummy to consume. You want it to leave your audience with a taste for more rather than a bad taste in their mouth.

Lucky for you there are practical steps for designing a presentation that truly wows your audience every time.

Practical presentation design tips:

1. Choose a color scheme: Just like choosing the perfect icing color for your cake, selecting a color scheme that complements your brand can make your presentation feel more coherent. Or, if you’re pitching to a client, you can use their brand colors instead in order to impress them.

2. Use high-quality images: Using high-quality images is like adding a layer of delicious, rich frosting to your cake. It makes your presentation more visually interesting and helps support your key message.

3. Use consistent fonts: Using consistent fonts throughout your presentation can make it easier to read. Stick to two or three fonts that complement each other and use them consistently.

4. Incorporate visual aids: Visual aids like colorful sprinkles and creative cake toppers can take your cake to the next level. Similarly, graphs, charts, and infographics can help break text patterns and, therefore, make your presentation more memorable.

Check out our use-ready slide design with every type of slide you can think of designed according to our tips and best practices.

Where to find presentation templates?

Scouring the web for presentation templates can be a bit like looking for a needle in a haystack - it's time-consuming, frustrating, and can leave you feeling a bit lost. Most designs available look dull and samey, and are not optimized for engagement.

But don't worry, we've got you covered! Here are the best interactive presentation templates for different use cases:

Choose template by:

What tools to use to create presentations?

Unfortunately, there's no one-size-fits-all tool for creating a digital presentation. And with so many presentation tools out there, it can be hard to know where to start looking.

That’s why we've done the research for you - check out our article rounding up the best presentation software to pick the right one for your needs!

And, if you want to learn more about creating effective digital presentations, check out these posts:

• How to Make Effective & Impactful Presentations (12 Steps)
• How to Make a Multimedia Presentation (5 Easy Steps)

How to give a presentation?

Giving a presentation can be intimidating, but it's an excellent opportunity to showcase your knowledge and expertise. To deliver a successful presentation, you need to focus on engaging your audience, keeping their attention, and providing valuable information.

9 tips to help you give a memorable presentation:

1. Start with a strong hook

A strong opening is crucial to grab your audience's attention and pique their interest. Begin with a bold statement, a surprising fact, or a personal anecdote that relates to the topic of your presentation. This will immediately grab the audience's attention and make them want to listen to what you have to say.

2. Make your objectives and agenda clear

Engage your audience right from the start by letting them know what's in store for them. Outlining your objectives and agenda early on will keep your audience focused and ensure that they don't miss out on any crucial information. Let them know why it's important to pay attention to your presentation and what they can expect to learn from it. By doing this, you'll build anticipation and get them excited about what's to come!

3. Leverage storytelling

People love stories, and they are an effective way to connect with your audience. Use anecdotes, metaphors, and examples to illustrate your points and make your presentation more relatable. This will help the audience understand the concepts you're presenting and retain the information up to 60-70% better .

4. Ask questions, use humor, give simple directions that prove a point

Engage your audience by asking questions, using humor, and giving them simple tasks to perform that illustrate your point. This will keep their attention and make the presentation more interactive.

5. Direct the audience's attention

Use a pointer or built-in animation to draw the audience's attention to critical information. This will help them focus on what you're saying and avoid distractions.

6. Work on the delivery

Speak slowly and clearly, use positive language, and avoid reading from notes as much as possible. Use humor and engage with your audience to make the presentation more enjoyable. Ensure your body language is confident and relaxed, and maintain eye contact with your audience.

7. Add interactive elements

Incorporate interactive elements like polls, quizzes, or surveys to involve your audience and gather valuable feedback. This will make your presentation more engaging and ensure your audience retains the information presented.

8. Close with a CTA

End your presentation with a strong call to action (CTA). Inspire your audience to take the next step, whether it's signing up for a newsletter, buying a product, or visiting your website. Make it clear what you want your audience to do after the presentation.

9. Leave time for a Q&A session

Finally, leave ample time for a Q&A session. This will allow your audience to clarify any doubts and ask questions. It's also an excellent opportunity for you to engage with your audience and get valuable feedback on your presentation.

Create amazing digital presentations from templates

Creating a digital presentation that grabs your audience's attention and drives results may feel like a daunting task.

After all, a strong digital presentation can be the difference between leaving a lasting impression on your audience or falling flat and losing their attention.

It's like trying to teach a class without proper preparation - you're not giving your knowledge and expertise a chance to shine, and your audience might not retain the information you're presenting.

To make things easier, try using our customizable digital presentation templates that will help you create an engaging and impactful digital presentation in no time!

Where can I see examples of good presentations?

If you’re looking for real-life examples that drove results for other companies from different industry sectors, check out highly effective presentation examples by our clients .

Alternatively, if you want to see the best presentation examples that you can replicate to create your own, here are our dedicated guides:

• 10 Perfect Presentation Examples That Win Over Anyone
• 9 Unique Sales Deck Examples that Outsell the Rest
• 10 Top Pitch Deck Examples to Inspire Your Fundraising Efforts
• Top Product Presentation Examples That Wow Everyone
• Marketing Deck: What It Is & How to Make It Win (Examples)
• 6 Elevator Pitch Examples for Any Scenario (Ready for Use)

Where can I find good presentation templates?

If you’re looking for snazzy presentation templates, Storydoc should be your go-to place. We offer a fantastic selection of visually stunning designs to make your digital presentation pop.

All components have been designed with best practices in mind and optimized for engagement. Thanks to the built-in analytics panel, you can also check how your presentations perform in real-time.

Click on any of these categories to see the best presentation templates for your specific use case:

• One-pager templates
• Sales deck templates
• Pitch deck templates
• Business proposal deck templates
• Marketing decks templates
• Case studies templates
• Report templates
• White paper templates

What are common types of business presentations?

The most common types of business presentations are:

• Sales decks
• Pitch decks
• Business proposal decks
• Marketing decks
• Case studies

Is a presentation the same as a slideshow?

Technically, a slideshow is a type of presentation, but not all presentations are slideshows.

A presentation can take many different forms, from a speech to a product demonstration, and can use various tools, including slideshows, to deliver the message. So while a slideshow is certainly a popular choice for presentations, it's not the only option out there.

What is death by PowerPoint?

Death by PowerPoint is the phenomenon of boring, uninspired, and ineffective presentations that use an overabundance of bullet points, text-heavy slides, and monotonous delivery. It's a surefire way to put your audience to sleep and leave them counting down the minutes until your presentation is over.

To avoid death by PowerPoint, aim to create presentations that are visually engaging, incorporate storytelling, and use multimedia elements like images, videos, and interactive features. Remember, a presentation should be a tool to enhance your message, not a crutch to lean on.

What are common types of presentation delivery formats?

There are 5 popular types of presentation delivery formats to choose from:

• Powerpoint: A classic choice, PowerPoint offers a range of design and animation options to create static slide-based presentations.
• Google Slides : As a cloud-based tool, Google Slides makes it easy to collaborate with others in real-time. It's an excellent option for static team presentations and remote work situations.
• Keynote : Exclusive to Apple devices, Keynote is known for its sleek and elegant design options. It's an ideal choice for visually appealing presentations on Mac or iOS devices.
• PDF: For a simple, static, and easily shareable format, PDF presentations are a reliable option. They ensure consistent formatting across different devices and platforms.
• Storydoc : Taking presentations to the next level, Storydoc provides immersive and interactive templates that are sure to captivate your audience and leave a lasting impression.

What are common types of presentation speech formats?

There are 4 common types of presentation delivery formats:

• Memorized: In a memorized delivery, the presenter memorizes the entire presentation word-for-word and delivers it without notes. This format can be effective for short presentations or speeches but can be challenging to execute for longer presentations.
• Manuscript: In a manuscript delivery, the presenter reads from a written script or teleprompter. This format is great for delivering complex or technical information but can come across as less engaging.
• Impromptu: In an impromptu delivery, the presenter delivers a presentation without prior preparation or planning. This format is often used in situations like interviews or meetings and requires quick thinking and adaptability.
• Extemporaneous: In an extemporaneous delivery, the presenter delivers a presentation using notes or an outline, but not a fully scripted presentation. This format allows for flexibility and engagement with the audience while still maintaining structure.

Why is a presentation important for my business?

Here are the main reasons why presentations are essential for your business:

• Be the expert: Presentations provide a platform to showcase your expertise and share your unique perspectives with your audience, establishing you as a thought leader in your industry.
• Build connections: Presentations provide an opportunity to connect with your audience, building relationships that can lead to future business opportunities.
• Leave a lasting impression: An engaging and memorable presentation can leave a lasting impact on your audience, increasing brand awareness and improving message retention.
• Achieve your goals: Presentations can be used to achieve business goals, from generating leads to securing funding or closing deals.

How to measure the effectiveness of a presentation?

Measuring the effectiveness of a presentation is crucial to ensure it hits the mark with your audience and achieves its goals. Here are some ways to measure the effectiveness of a presentation:

Ask for feedback: Don't be afraid to ask your audience for feedback after the presentation, either through surveys or live feedback. This feedback can provide valuable insights into what worked well and what could be improved, helping you refine your approach for future presentations.

Monitor engagement: Keep a pulse on engagement metrics such as views, shares, or the average reading time if the presentation is delivered online. These metrics can give you a sense of the level of interest generated by the presentation and which parts resonated with your audience. Our own presentation maker comes with built-in analytics tracking and reporting .

Track business outcomes: If your presentation is designed to drive business results, track metrics such as lead generation, sales, or conversion rates to assess its effectiveness in achieving these goals.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Perfect Presentation Examples That Win Over Anyone

Top Product Presentation Examples That Wow Everyone Sales and Marketing Presentations Statistics Marketing Presentation Examples that Engage & Convert

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Blog Beginner Guides

How To Make a Good Presentation [A Complete Guide]

By Krystle Wong , Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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What is a Presentation?

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The formal presentation of information is divided into two broad categories: Presentation Skills and Personal Presentation .

These two aspects are interwoven and can be described as the preparation, presentation and practice of verbal and non-verbal communication. 

This article describes what a presentation is and defines some of the key terms associated with presentation skills.

Many people feel terrified when asked to make their first public talk.  Some of these initial fears can be reduced by good preparation that also lays the groundwork for making an effective presentation.

A Presentation Is...

A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team.

A presentation can also be used as a broad term that encompasses other ‘speaking engagements’ such as making a speech at a wedding, or getting a point across in a video conference.

To be effective, step-by-step preparation and the method and means of presenting the information should be carefully considered. 

A presentation requires you to get a message across to the listeners and will often contain a ' persuasive ' element. It may, for example, be a talk about the positive work of your organisation, what you could offer an employer, or why you should receive additional funding for a project.

The Key Elements of a Presentation

Making a presentation is a way of communicating your thoughts and ideas to an audience and many of our articles on communication are also relevant here, see: What is Communication? for more.

Consider the following key components of a presentation:

Ask yourself the following questions to develop a full understanding of the context of the presentation.

When and where will you deliver your presentation?

There is a world of difference between a small room with natural light and an informal setting, and a huge lecture room, lit with stage lights. The two require quite different presentations, and different techniques.

Will it be in a setting you are familiar with, or somewhere new?

If somewhere new, it would be worth trying to visit it in advance, or at least arriving early, to familiarise yourself with the room.

Will the presentation be within a formal or less formal setting?

A work setting will, more or less by definition, be more formal, but there are also various degrees of formality within that.

Will the presentation be to a small group or a large crowd?

Are you already familiar with the audience?

With a new audience, you will have to build rapport quickly and effectively, to get them on your side.

What equipment and technology will be available to you, and what will you be expected to use?

In particular, you will need to ask about microphones and whether you will be expected to stand in one place, or move around.

What is the audience expecting to learn from you and your presentation?

Check how you will be ‘billed’ to give you clues as to what information needs to be included in your presentation.

All these aspects will change the presentation. For more on this, see our page on Deciding the Presentation Method .

The role of the presenter is to communicate with the audience and control the presentation.

Remember, though, that this may also include handing over the control to your audience, especially if you want some kind of interaction.

You may wish to have a look at our page on Facilitation Skills for more.

The audience receives the presenter’s message(s).

However, this reception will be filtered through and affected by such things as the listener’s own experience, knowledge and personal sense of values.

See our page: Barriers to Effective Communication to learn why communication can fail.

The message or messages are delivered by the presenter to the audience.

The message is delivered not just by the spoken word ( verbal communication ) but can be augmented by techniques such as voice projection, body language, gestures, eye contact ( non-verbal communication ), and visual aids.

The message will also be affected by the audience’s expectations. For example, if you have been billed as speaking on one particular topic, and you choose to speak on another, the audience is unlikely to take your message on board even if you present very well . They will judge your presentation a failure, because you have not met their expectations.

The audience’s reaction and therefore the success of the presentation will largely depend upon whether you, as presenter, effectively communicated your message, and whether it met their expectations.

As a presenter, you don’t control the audience’s expectations. What you can do is find out what they have been told about you by the conference organisers, and what they are expecting to hear. Only if you know that can you be confident of delivering something that will meet expectations.

See our page: Effective Speaking for more information.

How will the presentation be delivered?

Presentations are usually delivered direct to an audience.  However, there may be occasions where they are delivered from a distance over the Internet using video conferencing systems, such as Skype.

It is also important to remember that if your talk is recorded and posted on the internet, then people may be able to access it for several years. This will mean that your contemporaneous references should be kept to a minimum.

Impediments

Many factors can influence the effectiveness of how your message is communicated to the audience.

For example background noise or other distractions, an overly warm or cool room, or the time of day and state of audience alertness can all influence your audience’s level of concentration.

As presenter, you have to be prepared to cope with any such problems and try to keep your audience focussed on your message.   

Our page: Barriers to Communication explains these factors in more depth.

Continue to read through our Presentation Skills articles for an overview of how to prepare and structure a presentation, and how to manage notes and/or illustrations at any speaking event.

Continue to: Preparing for a Presentation Deciding the Presentation Method

See also: Writing Your Presentation | Working with Visual Aids Coping with Presentation Nerves | Dealing with Questions Learn Better Presentation Skills with TED Talks

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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What is PowerPoint: A Comprehensive Guide for Beginners

What is PowerPoint? This blog provides the essence of PowerPoint, a versatile presentation software by Microsoft. Discover its features, uses, and the art of crafting compelling slideshows. Whether you're a student, professional, or simply curious, explore the power of PowerPoint and learn how to create impactful presentations effortlessly.

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According to Glassdoor , a PowerPoint designer's average salary in the UK is about £37,811 annually. In this blog, you will learn What is PowerPoint, its key features, its benefits, and how to use it, as well as learn some tips for creating effective presentations.   

Table of contents       

1)  What is PowerPoint?  

2)  Understanding the PowerPoint Interface  

3)  Key Features of PowerPoint 

4)  How to use PowerPoint to create a presentation? 

5)  Benefits of PowerPoint  

6)  Tips for Creating Effective PowerPoint Presentations 

7)  Conclusion      

What is PowerPoint?   

PowerPoint is a versatile and popular presentation software developed by Microsoft (MS). It is a part of the Microsoft Office Suite and offers various features and tools to create visually appealing and engaging presentations. MS PowerPoint allows users to combine text, graphics, multimedia elements, and animations to convey information effectively .   

Evolution of PowerPoint   

Understanding the PowerPoint Interface   

The PowerPoint interface provides a user-friendly environment for creating and editing presentations. Familiarising yourself with its essential components will help you navigate the software efficiently. Here's a breakdown of the MS PowerPoint interface:   

1)  Ribbon : The Ribbon is located at the top of the MS PowerPoint window and consists of multiple tabs, such as Home, Insert, Design, Transitions, and more.    

2) Slides pane : The Slides pane is on the left side of the PowerPoint window. It displays thumbnail images of your presentation slides, allowing you to navigate and rearrange them easily. You can add, delete, duplicate, or hide slides from this pane.   

3)   Notes pane : The Notes pane is located below the Slides pane. It provides space for adding speaker notes or additional information related to each slide.    

4)  Slide area : The Slide area occupies the central part of the PowerPoint window. It displays the selected slide, where you can add and arrange content such as text, images, charts, and multimedia elements .    

5)  Task panes : Task panes are additional panels on the PowerPoint window's right side. They offer various functionalities such as formatting options, slide layouts, animations, etc. Task panes can be opened or closed based on your specific needs.   

Understanding the MS PowerPoint interface will help you navigate the software effectively and make the most of its features. Whether you are creating slides, adding content, or applying formatting, having a good grasp of the interface ensures a smooth and productive experience .  

Key Features of PowerPoint  

When it comes to creating captivating and professional presentations, MS PowerPoint stands out as versatile and feature-rich software. Its array of tools and functionalities enables users to bring their imagination and ideas to life. Moreover, it also helps engage their audience effectively .    

1) Slide Templates : PowerPoint provides a collection of pre-designed templates that make it easy to create visually appealing slides.   

2)  Slide Master : The Slide Master feature allows users to define the overall layout, font styles, and colour scheme for the entire presentation .   

3)  Animations and transitions : PowerPoint offers various animation effects and slide transitions to add visual interest and captivate the audience .   

4)  Multimedia integration : Users can embed images, videos, and audio files directly into their presentations, enhancing the overall impact .   

5)   Collaboration tools : MS PowerPoint allows multiple users to work on a presentation simultaneously, making it ideal for team projects and remote collaboration .   

6) Presenter View : The Presenter View feature gives presenters access to speaker notes, a timer, and a preview of upcoming slides, enabling a seamless presentation experience .   

These features collectively contribute to PowerPoint's versatility and make it a powerful tool for developing engaging and impactful presentations.  

How to use PowerPoint to create a presentation?   

Creating a presentation in PowerPoint is a straightforward process. Whether it's simple animations or explainer videos learning H ow to use PowerPoint is an extremely valuable skill. Here's a step-by-step guide on how to create a presentation:   

1)  Launch PowerPoint and choose a template or start with a blank slide. 

2)  Add slides by clicking "New Slide" or using the shortcut key (Ctrl + M). 

3) Customise slide content by entering text and inserting visuals.  

4)  Rearrange slides for a logical flow by dragging them in the slide navigation pane.  

5)  Apply slide transitions for visual effects in the "Transitions" tab.  

6)  Add animations to objects in the "Animations" tab.  

7)  Preview your presentation by clicking "Slide Show".   

8)  Save your presentation and choose a format (.pptx or .pdf).  

9)  Share your presentation via email, cloud storage, or collaboration tools.   

By following these steps, you can create a well-structured and visually appealing presentation in Microsoft PowerPoint. Remember to keep your content concise, use engaging visuals, and practice your presentation skills to deliver an impactful presentation .   

Benefits of PowerPoint   

1) Visual appeal : Microsoft PowerPoint allows you to create visually appealing presentations with its wide range of design tools and features. You can use templates, themes, and customisable layouts to make your slides visually engaging and professional .   

2)  Easy to use : PowerPoint has a user-friendly interface, making it accessible to users of all levels. The intuitive tools and straightforward navigation make it easy to create, edit, and deliver presentations efficiently .   

3)   Flexibility : PowerPoint provides flexibility in terms of content creation. You can include various types of content, such as text, images, charts, graphs, videos, and audio files, to enhance your message and engage your audience effectively.   

4)   Organisation and structure : PowerPoint offers features to help you organise and structure your content. You can create multiple slides, use slide masters for consistent formatting, and arrange the sequence of slides to create a logical flow .   

5)  Presenter tools : PowerPoint includes built-in presenter tools that aid in delivering presentations smoothly. You can use presenter view to see your notes and upcoming slides while your audience sees only the presentation. Additionally, features like slide transitions and animations add visual interest and help you control the flow of information .   

6)  Collaboration and sharing : PowerPoint allows for easy collaboration and sharing of presentations. Several users can simultaneously work on the same presentation, making it convenient for team projects. You can also share your presentations via email, cloud storage, or online platforms, ensuring easy access for viewers .   

7)   Integration with other tools : PowerPoint can seamlessly integrate with other Microsoft Office applications, such as Word and Excel. You can import data and charts from Excel or copy and paste content between different Office applications, saving time and effort .  

8)   Presenter-audience interaction : PowerPoint provides features that facilitate interaction between the presenter and the audience. You can include interactive elements like hyperlinks, buttons, and quizzes to engage your audience and make your presentations more dynamic.   

9)   Portable and accessible : PowerPoint presentations can be saved in various formats, such as .pptx or .pdf, making them easily accessible on different devices. This portability allows you to deliver presentations on laptops, tablets, or even projectors without compatibility issues .   

10)  Time and effort savings : PowerPoint simplifies the process of creating presentations, saving you time and effort. The pre-designed templates, slide layouts, and formatting options enable you to create professional-looking presentations efficiently .   

Unleash your creativity to deliver captivating presentations that leave a lasting impact with our Microsoft PowerPoint Masterclass – Sign up now!   

Tips for Creating Effective PowerPoint Presentations   

1) Simplicity is key : Keep your slides clean and uncluttered. Use concise bullet points and simple visuals to convey your message effectively .   

2)  Visuals matter : Incorporate relevant, high-quality visuals such as images, charts, and diagrams to enhance understanding and engagement .   

3)  Limit text : Avoid overwhelming your audience with excessive text on slides. Use brief phrases or keywords to communicate key points .   

4)  Choose legible fonts : Opt for clear and readable fonts that are easy to read, even from a distance. Maintain consistency in font styles throughout your presentation .   

5)  Consistent design : Maintain a consistent design theme, including colours, fonts, and layout, to create a visually appealing and professional presentation.   

6)  Emphasise important points : Use visual hierarchy techniques, such as font size, colour, and formatting, to draw attention to essential information .   

7)  Use transitions and animations sparingly : Incorporate slide transitions and animations thoughtfully, focusing on enhancing content and transitions without distracting the audience .   

8)  S lide notes for guidance : Utilise the slide notes feature to include additional details, explanations, or reminders for a well-prepared and confident presentation.   

9)  Practice and time yourself : Rehearse your presentation to ensure smooth delivery and stay within the allocated time. Practice helps you refine your content and delivery.   

10)  Engage the audience : Encourage audience participation through interactive elements, questions, or discussions to foster engagement and make your presentation more memorable.   

By implementing these tips, you can create effective MS PowerPoint presentations that capture attention, communicate information clearly, and engage your audience effectively.  

Conclusion      

We hope this blog has helped you understand What is PowerPoint and how it can help you. It offers powerful features with a user-friendly interface for creating visually appealing presentations. With its tools for organising information, incorporating text and visuals, and delivering impactful content, PowerPoint is a valuable tool for beginners to communicate their ideas effectively .   

Master the art of effective communication and productivity and unlock your potential with our comprehensive Microsoft Office Training – Sign up now!  

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What is ADHD?

Signs and symptoms.

• Managing Symptoms

ADHD in Adults

More information.

ADHD is one of the most common neurodevelopmental disorders of childhood. It is usually first diagnosed in childhood and often lasts into adulthood. Children with ADHD may have trouble paying attention, controlling impulsive behaviors (may act without thinking about what the result will be), or be overly active.

It is normal for children to have trouble focusing and behaving at one time or another. However, children with ADHD do not just grow out of these behaviors. The symptoms continue, can be severe, and can cause difficulty at school, at home, or with friends.

A child with ADHD might:

• daydream a lot
• forget or lose things a lot
• squirm or fidget
• talk too much
• make careless mistakes or take unnecessary risks
• have a hard time resisting temptation
• have trouble taking turns
• have difficulty getting along with others

Learn more about signs and symptoms

Get information and support from the National Resource Center on ADHD

There are three different ways ADHD presents itself, depending on which types of symptoms are strongest in the individual:

• Predominantly Inattentive Presentation: It is hard for the individual to organize or finish a task, to pay attention to details, or to follow instructions or conversations. The person is easily distracted or forgets details of daily routines.
• Predominantly Hyperactive-Impulsive Presentation: The person fidgets and talks a lot. It is hard to sit still for long (e.g., for a meal or while doing homework). Smaller children may run, jump or climb constantly. The individual feels restless and has trouble with impulsivity. Someone who is impulsive may interrupt others a lot, grab things from people, or speak at inappropriate times. It is hard for the person to wait their turn or listen to directions. A person with impulsiveness may have more accidents and injuries than others.
• Combined Presentation: Symptoms of the above two types are equally present in the person.

Because symptoms can change over time, the presentation may change over time as well.

 Learn about symptoms of ADHD, how ADHD is diagnosed, and treatment recommendations including behavior therapy, medication, and school support.

Causes of ADHD

Scientists are studying cause(s) and risk factors in an effort to find better ways to manage and reduce the chances of a person having ADHD. The cause(s) and risk factors for ADHD are unknown, but current research shows that genetics plays an important role. Recent studies link genetic factors with ADHD. 1

In addition to genetics, scientists are studying other possible causes and risk factors including:

• Brain injury
• Exposure to environmental risks (e.g., lead) during pregnancy or at a young age
• Alcohol and tobacco use during pregnancy
• Premature delivery
• Low birth weight

Research does not support the popularly held views that ADHD is caused by eating too much sugar, watching too much television, parenting, or social and environmental factors such as poverty or family chaos. Of course, many things, including these, might make symptoms worse, especially in certain people. But the evidence is not strong enough to conclude that they are the main causes of ADHD.

Download and Print this fact sheet [PDF – 473 KB]

Deciding if a child has ADHD is a process with several steps. There is no single test to diagnose ADHD, and many other problems, like anxiety, depression, sleep problems, and certain types of learning disabilities, can have similar symptoms. One step of the process involves having a medical exam, including hearing and vision tests , to rule out other problems with symptoms like ADHD. Diagnosing ADHD usually includes a checklist for rating ADHD symptoms and taking a history of the child from parents, teachers, and sometimes, the child.

Learn more about the criteria for diagnosing ADHD

In most cases, ADHD is best treated with a combination of behavior therapy and medication. For preschool-aged children (4-5 years of age) with ADHD, behavior therapy, particularly training for parents, is recommended as the first line of treatment before medication is tried. What works best can depend on the child and family. Good treatment plans will include close monitoring, follow-ups, and making changes, if needed, along the way.

Learn more about treatments

Managing Symptoms: Staying Healthy

Being healthy is important for all children and can be especially important for children with ADHD. In addition to behavioral therapy and medication, having a healthy lifestyle can make it easier for your child to deal with ADHD symptoms. Here are some healthy behaviors that may help:

• Developing healthy eating habits  such as eating plenty of fruits, vegetables, and whole grains and choosing lean protein sources
• Participating in daily  physical activity based on age
• Limiting the amount of daily screen time from TVs, computers, phones, and other electronics
• Getting the recommended amount of sleep each night based on age

If you or your doctor has concerns about ADHD, you can take your child to a specialist such as a child psychologist, child psychiatrist, or developmental pediatrician, or you can contact your local early intervention agency (for children under 3) or public school (for children 3 and older).

The Centers for Disease Control and Prevention (CDC) funds the National Resource Center on ADHD , a program of CHADD – Children and Adults with Attention-Deficit/Hyperactivity Disorder. Their website has links to information for people with ADHD and their families. The National Resource Center operates a call center (1-866-200-8098) with trained staff to answer questions about ADHD.

For more information on services for children with special needs, visit the Center for Parent Information and Resources.  To find the Parent Center near you, you can visit this website.

ADHD can last into adulthood. Some adults have ADHD but have never been diagnosed. The symptoms can cause difficulty at work, at home, or with relationships. Symptoms may look different at older ages, for example, hyperactivity may appear as extreme restlessness. Symptoms can become more severe when the demands of adulthood increase. For more information about diagnosis and treatment throughout the lifespan, please visit the websites of the National Resource Center on ADHD  and the National Institutes of Mental Health .

• National Resource Center on ADHD
• National Institute of Mental Health (NIMH)
• Faraone, S. V., Banaschewski, T., Coghill, D., Zheng, Y., Biederman, J., Bellgrove, M. A., . . . Wang, Y. (2021). The World Federation of ADHD International Consensus Statement: 208 evidence-based conclusions about the disorder. Neuroscience & Biobehavioral Reviews. doi:10.1016/j.neubiorev.2021.01.022

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Celine dion on living with stiff person syndrome & if she’ll return to tour again, breaking news.

• Taylor Swift Explains Meaning Behind ‘Tortured Poets’ Songs Including “Fortnight”, “Florida!!!” & More

By Denise Petski

Denise Petski

Senior Managing Editor

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• Dulé Hill & Sarayu Blue Join Hulu Limited Series ‘Orphan’
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Taylor Swift is opening up about the inspiration behind several of her tracks on her 11th studio album Tortured Poets Department.

In an Amazon Music commentary , Swift said the album’s opening song “Fortnight”, a team-up with Post Malone, “exhibits a lot of the common themes that run throughout this album, one of which being fatalism, longing, pining away, lost dreams.”

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Taylor Swift's 'The Tortured Poets Department' Continues To Break Spotify Records - Update

She said she “always imagined” that “Fortnight” occurred in an “American town where the American Dream you thought would happen to you didn’t.”

“You ended up not with the person you loved and now you have to just live with that every day, wondering what would’ve been, maybe seeing them out,” she explained. “And that’s a pretty tragic concept, really. So I was just writing from that perspective.”

She also talked about the song “Clara Bow”. Named after the silent film actress, Swift said “Clara Bow” is “a commentary on what I’ve seen in the industry that I’ve been in over time.”

“I used to sit in record labels trying to get a record deal when I was a little kid. And they’d say, ‘you know, you remind us of’ and then they’d name an artist, and then they’d kind of say something disparaging about her, ‘but you’re this, you’re so much better in this way or that way.’ And that’s how we teach women to see themselves, as like you could be the new replacement for this woman who’s done something great before you. I picked women who have done great things in the past and have been these architypes of greatness in the entertainment industry. Clara Bow was the first ‘it girl.’ Stevie Nicks is an icon and an incredible example for anyone who wants to write songs and make music.”

In “My Boy Only Breaks His Favorite Toys,” Swift said she used a metaphor “from the perspective of a child’s toy being somebody’s favorite toy until they break you, and then don’t want to play with you anymore.”

“Florida!!!”, featuring Florence + the Machine, is not inspired by a former relationship, but rather her experiences from “always watching Dateline.” Swift said she pondered the question of ” What happens when your life doesn’t fit, or your choices you’ve made catch up to you, and you’re surrounded by these harsh consequences and judgment, and circumstances did not lead you to where you thought you’d be and you just want to escape from everything you’ve ever known? Is there a place you could go?”

“I’m always watching  Dateline ,” she continued. “People have these crimes that they commit, where do they immediately skip town and go to? They go to Florida. They try to reinvent themselves, have a new identity, blend in. And I think when you go through a heartbreak, there’s a part of you that thinks: ‘I want a new name. I want a new life. I don’t want anyone to know where I’ve been or know me at all.'”

The Tortured Poets Department broke streaming records when it was released on April 19. It became the first album in Spotify history to reach more than 300 million streams in a single day, according to the platform.

View this post on Instagram A post shared by Taylor Swift (@taylorswift)

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2024 federal budget's key takeaways: Housing and carbon rebates, students and sin taxes

Budget sees nearly $53b in new spending over the next 5 years.

What's in the new federal budget?

Social sharing.

Finance Minister Chrystia Freeland today tabled a 400-page-plus budget her government is pitching as a balm for anxious millennials and Generation Z.

The budget proposes $52.9 billion in new spending over five years, including $8.5 billion in new spending for housing. To offset some of that new spending, Ottawa is pitching policy changes to bring in new revenue.

Here are some of the notable funding initiatives and legislative commitments in budget 2024.

Ottawa unloading unused offices to meet housing targets

One of the biggest pillars of the budget is its housing commitments. Before releasing the budget, the government laid out what it's calling Canada's Housing Plan — a pledge to "unlock" nearly 3.9 million homes by 2031.

The government says two million of those would be net new homes and it believes it can contribute to more than half of them. 

It plans to do that by:

• Converting underused federal offices into homes. The budget promises $1.1 billion over ten years to transform 50 per cent of the federal office portfolio into housing.
• Building homes on Canada Post properties. The government says the 1,700-plus Canada Post offices across the country can be used to build new homes while maintaining postal services. The federal government says it's assessing six Canada Post properties in Quebec, Alberta and British Columbia for development potential "as a start."
• Rethinking National Defence properties. The government is promising to look at redeveloping properties and buildings on National Defence lands for military and civilian use.
• Building apartments. Ottawa is pledging a $15 billion top-up to the Apartment Construction Loan Program, which says it will build 30,000 new homes across Canada.

Taxing vacant land?

As part of its push on housing, the federal government also says it's looking at vacant land that could be used to build homes.

It's not yet committing to new measures but the budget says the government will consider introducing a new tax on residentially zoned vacant land. 

• Freeland's new federal budget hikes taxes on the rich to cover billions in new spending
• Are you renting with no plans to buy? Here's what the federal budget has for you

The government said it plans to launch consultations on the measure later this year.

Help for students 

There's also something in the budget for students hunting for housing.

The government says it will update the formula used by the Canada Student Financial Assistance Program to calculate housing costs when determining financial need, to better reflect the cost of housing in the current climate.

The government estimates this could deliver more aid for rent to approximately 79,000 students each year, at an estimated cost of $154.6 million over five years.

• Updated Federal budget's funding boost for defence spread out over multiple years
• Liberals pledge $9B in new money for Indigenous communities in 2024 budget

The government is also promising to extend increased student grants and interest-free loans, at an estimated total cost of $1.1 billion this year.

Increase in taxes on capital gains

To help cover some of its multi-billion dollar commitments, the government is proposing a tax hike on capital gains — the profit individuals make when assets like stocks and second properties are sold.

The government is proposing an increase in the taxable portion of capital gains, up from the current 50 per cent to two thirds for annual capital gains over $250,000. 

New investment to lead 'housing revolution in Canada,' Freeland says

Freeland said the change would impact the wealthiest 0.1 per cent.

There's still some protection for small businesses. There's been a lifetime capital gains exemption which allows Canadians to exempt up to $1,016,836 in capital gains tax-free on the sale of small business shares and farming and fishing property. This June the tax-free limit will be increased to $1.25 million and will continue to be indexed to inflation thereafter, according to the budget.

The federal government estimates this could bring in more than $19 billion over five years, although some analysts are not convinced.

Disability benefit amounts to $200 per month 

Parliament last year passed the Canada Disability Benefit Act, which promised to send a direct benefit to low-income, working-age people with disabilities. 

Budget 2024 proposes funding of $6.1 billion over six years, beginning this fiscal year, and $1.4 billion per year ongoing, for a new Canada Disability Benefit.

Advocates had been hoping for something along the lines of $1,000 per month per person . They'll be disappointed.

According to the budget document, the maximum benefit will amount to $2,400 per year for low income individuals with disabilities between the ages of 18 and 64 — about $200 a month.

• Federal government plans to lease public lands for construction through new housing strategy
• Alberta premier says she's prepared to take Ottawa to court over housing deals

The government said it plans for the Canada Disability Benefit Act to come into force in June 2024 and for payments to start in July 2025.

Carbon rebate for small businesses coming 

The federal government has heard an earful from small business advocates who accuse it of reneging on a promise to return a portion of carbon pricing revenues to small businesses to mitigate the tax's economic costs.

• What's behind the carbon tax, and does it work?
• Federal government scales back carbon tax rebates for small businesses

The budget proposes to return fuel charge proceeds from 2019-20 through 2023-24 to an estimated 600,000 businesses with 499 or fewer employees through a new refundable tax credit.

The government said this would deliver $2.5 billion directly to Canada's small- and medium-sized businesses.

Darts and vape pods will cost more 

Pitching it as a measure to cut the number of people smoking and vaping, the Liberals are promising to raise revenues on tobacco and smoking products.

• Just Asking  wants to know:   What questions do you have about quitting smoking or vaping? Do you think sin taxes will encourage smoking cessation?  Fill out the details on  this form  and send us your questions ahead of our show on April 20.

Starting Wednesday, the total tobacco excise duty will be $5.49 per carton. The government estimates this could increase federal revenue by $1.36 billion over five years starting in 2024-25.

The budget also proposes to increase the vaping excise duty rates by 12 per cent effective July 1. That means an increase of 12 to 24 cents per pod, depending on where you live. 

• 'Stay the hell away from our kids': Health minister vows to restrict nicotine pouches — but how?

Ottawa hopes this increase in sin taxes will bring in $310 million over five years, starting in 2024-25.

More money for CBC 

Heritage Minister Pascale St-Onge has mused about redefining the role of the public broadcaster before the next federal election . But before that happens, CBC/Radio-Canada is getting a top-up this year. 

The budget promises $42 million more in 2024-25 for CBC/Radio-Canada for "news and entertainment programming." CBC/Radio-Canada received about $1.3 billion in total federal funding last year.

The government says it's doing this to ensure that Canadians across the country, including rural, remote, Indigenous and minority language communities, have access to independent journalism and entertainment.

Last year, the CBC announced a financial shortfall, cut 141 employees and eliminated 205 vacant positions. In a statement issued Tuesday, CBC spokesperson Leon Mar said the new funding means the corporation can balance its budget "without significant additional reductions this year."

Boost for Canada's spy agency 

As the government takes heat over how it has handled the threat of foreign election interference, it's promising more money to bolster its spy service.

The Canadian Security Intelligence Service is in line to receive $655.7 million over eight years, starting this fiscal year, to enhance its intelligence capabilities and its presence in Toronto.

• CSIS chief defends his spies' work after PM casts doubt on reliability of agency's reports
• Trudeau says it's his job to question CSIS intelligence, call out 'contradictions'

The budget also promises to guarantee up to $5 billion in loans for Indigenous communities to participate in natural resource development and energy projects in their territories.

These loans would be provided by financial institutions or other lenders and guaranteed by the federal government, meaning Indigenous borrowers who opt in could benefit from lower interest rates, the budget says. 

ABOUT THE AUTHOR

Catharine Tunney is a reporter with CBC's Parliament Hill bureau, where she covers national security and the RCMP. She worked previously for CBC in Nova Scotia. You can reach her at [email protected]

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What is a fortnight? Taylor Swift's 'The Tortured Poets Department' vocabulary explained

Taylor Swift released “The Tortured Poets Department” on Friday , introducing a new era of artistry for the global superstar. You might need a thesaurus on standby while listening.

Her long-anticipated eleventh album, excluding her “Taylor’s Version” re-recordings, is her most recent release since Midnights, which came out in Oct. 2022.

Swift is infamous for dropping “Easter eggs,” or clues that tell a larger story about her or an album’s concept. This record is no exception.

The album features Swift’s classic poppy and lyrical style, but introduces a host of new vocabulary words, urging listeners to sprint to Google to decode the songs’ meanings.

Music: Taylor Swift's 'Tortured Poets' is hauntingly brilliant, even the 15 surprise songs

What is a fortnight?

The intro track on “The Tortured Poets Department” is titled “Fortnight” and features rapper Post Malone.

Swift sings, “And for a fortnight, there we were, forever running.” A fortnight refers to a period of two weeks. The term’s usage peaked in the 1860s.

When will the “Fortnight” music video be released?

Swift announced “Fortnight” will get a music video in an Instagram post on Friday. The video will be available at 5 p.m. Arizona time on Friday.