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Business Plan For 1000 Broiler Chickens

[Pdf Sample] Broiler Farm Business Plan Proposal Docx

business plan for 100 broiler chickens

Starting a broiler chicken business can be a profitable venture for individuals interested in the poultry industry. Raising 1000 broiler chickens requires careful planning and execution to ensure success. This article will guide you through the essential steps of creating a business plan for a broiler chicken operation.

[Pdf Sample] Business Plan For 1000 Broiler Chickens Docx

Table of Contents

To write a business plan, here is a breakdown of how it should be structured and what should be in each category. After this instruction, I will provide you with a sample of one I wrote for my farm , let us go:

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Executive Summary

The executive summary provides an overview of your broiler chicken business plan , highlighting key points such as the objectives, target market, and financial projections. It serves as a snapshot of your entire business plan and should be concise yet compelling to attract potential investors or partners.

Market Analysis

Conducting a thorough market analysis is crucial to understanding the demand and competition in the broiler chicken industry. Identify your target market, evaluate customer preferences, and analyze pricing trends. Determine the potential market size and growth rate to assess the viability of your business.

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Business Structure and Location

Choose the appropriate business structure for your broiler chicken operation, such as sole proprietorship, partnership, or limited liability company (LLC). Select a suitable location for your farm, considering factors like proximity to suppliers, markets, and transportation facilities. Ensure compliance with local zoning and regulatory requirements.

Infrastructure and Equipment

Invest in the necessary infrastructure and equipment to support your broiler chicken business. This includes poultry houses, feeding and watering systems , ventilation systems, and lighting equipment. Optimize the layout and design of the poultry houses to maximize productivity and ensure the well-being of the chickens .

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Procuring Broiler Chicks

Source high-quality broiler chicks from reputable hatcheries or suppliers. Consider factors such as breed selection, genetic traits, and vaccination history. Establish a reliable supply chain to ensure timely delivery of chicks to your farm.

Feed and Nutrition

Develop a comprehensive feeding program to meet the nutritional requirements of your broiler chickens at different stages of growth . Consult with animal nutrition experts to formulate balanced diets that promote optimal growth, health, and feed conversion ratios. Regularly monitor feed quality and adjust rations as needed.

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Health and Biosecurity

Implement robust biosecurity measures to prevent the spread of diseases and maintain the health of your broiler flock. This includes strict sanitation practices, vaccination protocols, and regular health monitoring. Develop a relationship with a veterinarian specializing in poultry health to address any health issues promptly.

Sales and Marketing Strategy

Devise an effective sales and marketing strategy to promote your broiler chicken products. Identify potential buyers, such as wholesalers, retailers, and restaurants. Establish strong relationships with key stakeholders in the poultry industry and leverage online platforms and social media to reach a wider audience.

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Financial Projections

Prepare detailed financial projections that include revenue forecasts, operating expenses, capital investment requirements, and break-even analysis. Consider factors such as the cost of chicks, feed, labor, utilities, and marketing expenses. Calculate the expected return on investment and develop contingency plans for potential financial risks.

Risk Management

Identify potential risks and develop strategies to mitigate them. Common risks in the broiler chicken industry include disease outbreaks, market fluctuations, and operational challenges. Implement insurance coverage, emergency preparedness plans, and alternative marketing channels to minimize potential losses.

Here Is The Download Link For Business Plan For 1000 broiler chickens Farm Proposal By Agrolearner.com

Business Model Canvas: Agrolearner.com – 1000 Broiler Chickens Business

Key partners:.

Hatcheries: Suppliers of high-quality day-old broiler chicks.

Animal Nutritionists: Experts who assist in formulating balanced and nutritious feed programs.

Veterinarians: Provide healthcare services and advice on disease prevention and treatment.

Suppliers: Providers of infrastructure, equipment, and essential inputs such as feed ingredients.

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Key Activities:

Broiler Chicken Production: Raising and nurturing broiler chickens from day-old chicks to market-ready size.

Feed Formulation: Collaborating with animal nutritionists to develop optimal feed formulas.

Health Management: Implementing biosecurity measures, vaccination programs, and regular health checks.

Marketing and Sales: Promoting and selling broiler chickens to local retailers, restaurants, and individual consumers.

Financial Management: Monitoring and managing financial resources, budgeting, and financial planning.

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Key Resources:

Land: Sufficient land area for housing broiler chicken houses and infrastructure.

Infrastructure: Well-ventilated chicken houses, waste management systems, feeders, and waterers.

Equipment: Climate control systems, lighting systems, transportation vehicles, and farm machinery .

Knowledge and Expertise: Industry knowledge, understanding of broiler chicken farming best practices , and business management skills.

Value Proposition:

High-Quality Broiler Chickens: Providing healthy and superior quality broiler chickens that meet stringent quality and safety standards.

Freshness and Traceability: Assuring customers of the freshness and traceability of our broiler chickens.

Nutrition and Health Benefits: Offering broiler chickens raised on a balanced and nutritious feed program, appealing to health-conscious consumers.

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Reliable Supply: Ensuring a consistent supply of broiler chickens throughout the year to meet customer demand.

Customer Segments:

Local Retailers: Supermarkets, butchers, and poultry shops seeking a reliable supplier of high-quality broiler chickens.

Restaurants and Hotels: Establishments that prioritize quality poultry products for their menu offerings.

Individual Consumers: Health-conscious individuals seeking fresh and nutritious broiler chickens.

Direct Sales: Establishing direct relationships with local retailers, restaurants, and hotels to supply broiler chickens.

Farmer’s Markets: Participating in local farmer’s markets to reach individual consumers.

Online Platforms: Utilizing online platforms and social media channels to promote and sell broiler chickens.

Customer Relationships:

Personal Relationships: Building strong relationships with customers based on trust, reliability, and responsiveness.

Customer Support: Providing timely assistance and addressing customer inquiries or concerns.

Feedback and Improvement: Actively seeking customer feedback to improve product quality and meet their evolving needs.

Revenue Streams:

Broiler Chicken Sales: Revenue generated from the sale of broiler chickens to local retailers, restaurants, and individual consumers.

Value-Added Products: Potential revenue from the development and sale of value-added products such as processed chicken cuts or ready-to-cook products.

Cost Structure:

Infrastructure and Equipment: Capital investment in chicken houses, climate control systems, feeders, waterers, and transportation vehicles.

Feed and Inputs: Cost of high-quality feed ingredients, vaccines, medications, and other inputs required for broiler chicken production.

Labor: Expenses associated with hiring and training farm workers, veterinarians, and support staff.

Marketing and Promotion: Costs related to marketing materials, online advertising, and participation in farmer’s markets.

Overhead Expenses: Utilities, insurance, administrative costs, and maintenance expenses.

Key Metrics:

Broiler Chicken Sales Volume: Number of broiler chickens sold over a specific period.

Customer Retention Rate: Percentage of customers retained over time.

Feed Conversion Ratio: Efficiency of feed utilization measured by the amount of feed consumed per unit of weight gained.

Average Selling Price: Average price per broiler chicken sold.

Profit Margin: Net profit generated from broiler chicken sales after deducting all costs.

By adopting this business model, Agrolearner.com aims to establish a profitable and sustainable broiler chicken farming operation, meeting the demand for high-quality broiler chickens while prioritizing nutrition, health, and customer satisfaction.

How much space do I need for 1000 broiler chickens?

Approximately 1 square foot per chicken is recommended, resulting in a total space requirement of 1000 square feet.

What is the typical growth period for broiler chickens?

Broiler chickens are typically raised for 6 to 8 weeks before they reach market weight.

How many feedings per day are required for broiler chickens?

Initially, broiler chickens require frequent feedings, usually 4 to 5 times a day. As they grow, the feeding frequency can be reduced.

What are the common diseases affecting broiler chickens?

Common diseases include Newcastle disease, infectious bronchitis , and coccidiosis. Regular vaccination and biosecurity practices can help prevent these diseases.

How can I ensure the quality of broiler chicken meat?

Providing a balanced diet, maintaining proper hygiene, and ensuring humane handling and slaughter practices contribute to high-quality broiler chicken meat.

In conclusion, Agrolearner.com is well-positioned to capitalize on the growing demand for high-quality broiler chickens in the local market. Our comprehensive business plan , supported by detailed market analysis, strategic infrastructure, and effective sales and marketing strategies, provides a solid foundation for success.

With a focus on nutrition, health, and biosecurity, we are confident in our ability to produce superior broiler chickens that meet the expectations of our customers. Our financial projections and risk management strategies further reinforce our vision and objectives. We are excited about the prospects of Agrolearner.com and look forward to establishing a successful and sustainable broiler chicken farming business .

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StartupBiz Global

Starting Broiler Poultry Farming Business Plan (PDF)

broiler poultry farming business plan

The world’s insatiable appetite for poultry meat has made broiler poultry farming an attractive and lucrative venture for entrepreneurs and farmers alike. Whether you’re a seasoned agricultural enthusiast or someone looking to venture into the world of poultry farming for the first time, starting a broiler poultry farming business can be a rewarding and profitable endeavor. The broiler poultry farming business is not merely about rearing chickens; it represents a thriving sector that caters to the insatiable global appetite for poultry meat. With a steadily growing global population and a shift towards healthier protein choices, the demand for chicken products has skyrocketed, creating a robust market for broiler farmers. This increasing demand, coupled with advancements in breeding techniques, nutrition, and management practices, presents an enticing opportunity for entrepreneurs to not only meet consumer needs but also reap huge profits. It is a highly rewarding business if done properly. Essential things required to build a profitable broiler poultry farming business include :  knowledge of how to keep broiler chickens, good poultry business management skills, and a good poultry farming business plan. This article will outline how to start the broiler chickens business, and the broiler poultry farming business plan – PDF, Word and Excel.

This article and business plan is about broilers poultry farming (meat production).  We also have articles and business plans for

Poultry Egg Farming Business  

Free Range Chicken Farming Business

Click the links above to go to the articles and business plans. 

Business Model

The Broiler Poultry Farming Business Model revolves around a straightforward yet highly profitable process. It all begins with the purchase of day-old chicks, which serve as the foundation of your broiler flock. These chicks are carefully selected for their genetic potential to achieve rapid growth and efficient meat production. Once in your care, you provide them with the appropriate housing, ensuring optimal conditions for their growth and development. A crucial aspect of broiler farming is the efficient management of their diet, as the major expenses in this venture are attributed to the cost of day-old chicks and feed.

As the chicks grow, typically within a span of 5-7 weeks, they reach maturity, and this is when you can reap the rewards of your efforts. The broilers can be sold in two main forms: as live birds or as dressed birds, depending on the preferences of your target market. The revenue generated from selling these mature broilers significantly exceeds the input costs and operational expenses, resulting in a healthy profit margin. What makes this business model particularly attractive is its repetitiveness throughout the year, allowing you to maintain a consistent stream of income by continually raising and selling batches of broilers. This cyclical approach to broiler farming ensures financial stability and growth in your poultry venture.

Land for Broiler Poultry Farming

Selecting the right land is a fundamental step in establishing a successful broiler poultry farming operation. The choice of land can significantly impact the efficiency and profitability of your venture. When acquiring land for broiler poultry farming, it’s crucial to consider several key factors. Firstly, the location and accessibility of the land are paramount. The site should be easily reachable by road to facilitate the transportation of feed, day-old chicks, and mature birds, while also being situated at a distance away from residential or industrial areas to avoid unwanted noise and odors for neighboring inhabitants. Proximity to markets and suppliers can also reduce logistical challenges and costs.

Furthermore, ensure that sufficient water supply is readily available at the broiler farm, as water is essential for the health and well-being of the birds. Access to electricity is equally important to power the necessary equipment and lighting systems. To mitigate the risk of flooding, it’s advisable to construct the broiler house on elevated land with proper drainage systems in place. Low-lying areas should be avoided, as they are prone to flooding and can jeopardize the safety and well-being of your broiler flock. Also consider the availability of affordable labor, as staffing costs can significantly impact the profitability of your broiler chicken farming business.

You must assess zoning and regulatory requirements in the area to ensure that poultry farming is permitted. Compliance with local laws is essential to avoid legal issues. The size and layout of the land should be sufficient to accommodate your planned broiler housing, feed storage, and other necessary infrastructure. You should also consider environmental conditions, access to utilities, soil quality, security, and biosecurity measures. Evaluating these factors, along with the cost of land, will help you make an informed decision.

Broiler Poultry Housing

Good housing is an important aspect of the broiler poultry farming business. A good broiler house has the following features : it protects the broiler birds from adverse weather conditions, has a good ventilation system, gives adequate space for the broilers to move around, provides easy access to feed and water. Failure to provide good housing for your broilers will lead to disastrous loses for your poultry farming business. The broiler chicken house should be constructed in such a way that its long axis is in a east-west direction – this helps by minimizing the amount of sunlight that would enter the broiler house. A proper ventilation system should be available in the broiler house so as to provide fresh air to the birds and remove excess heat and moisture. The broiler chicken house should be designed to deal with both extremes – hot weather and cold weather. Good temperature control will enhance feed conversion and growth rate, making your broiler poultry farming business more profitable. The broiler poultry farming business plan should include the costs of the BROILER housing construction. 

Equipment for Poultry Farm

Adequate poultry equipment is essential for raising healthy and profitable broiler chickens. Essential equipment for a broiler poultry farm include feeding equipment. Broilers chickens should have easy access to the poultry feeds – this is made possible by purchasing the right type of feeders. Good feeding equipment should : have a safe design for the chickens, provide clean & fresh feed to the broilers, offer easy access to the feed, and be easy to clean. You can use manual feeders or automatic feeding system depending on the size of your broiler poultry farm and your budget. Drinking equipment are also required when raising broiler chickens. Broilers should always have access to water as water is an important component which supports the growth of broiler chickens. Drinking equipment for broilers can be : water basin, automatic belly waterer, nipple drinker or manual drinker. Each type of poultry drinking equipment has its own advantages and disadvantages. Other additional equipment for a poultry farm include lighting system, heaters, brooders, weighing scales and waste disposal system. The cost of poultry farm equipment should be included in the poultry farming business plan.

Broiler Day Old Chicks

Healthy broiler day old chicks are required for you to be profitable in your poultry farming business. Good quality chicks will minimize the rate of mortality thus ensuring that a high number of birds will survive up to maturity – which implies more profitability for your broiler chickens farming business. Features of good quality broiler day old chicks include : a deep yellow colour, large well developed chick, navels which are well closed, no deformity on the body and the chicks should be active and alert. Research about your chicks supplier before purchasing – always buy the day old chicks from reputable and accredited hatcheries.  You can also consult other poultry farmers on where they purchase their day old chicks from. Day old chicks should be handled with care when transporting them to your farm to avoid mortality during the transportation. The broiler poultry farming business plan should include the costs of acquiring the broiler day old chicks.

broiler chicks feeding

Feed And Nutrition

Feed is required to support the growth of the broiler chickens. Broiler chickens require a variety of nutrients inorder to stay healthy and grow to their full potential. If you fail to provide adequate feed to the birds, they may die , or fail to reach the target weights, which may lead to financial loss of your poultry farming venture. Essential nutrients required by broiler chickens include proteins, vitamins, carbohydrates and minerals. These nutrients are all found in commercial broiler stock feeds. There are 3 types of broiler feeds which are given to the birds at different growth stages. These are Broiler Starter feeds, Broiler Grower feeds, and Broiler Finisher feeds. Water is also required to support efficient growth of the broiler chickens. You will also need a b roiler stress pack/vitamin supplements which  can be used to promote growth of commercial broilers and chicks, and also to combat stress during periods of high temperature, after vaccination and as an aid in recovery from disease to boost performance of the stock. All the feed costs should be included in your poultry farming business plan. 

Health and Disease Management

Maintaining the health of your broiler flock is a paramount responsibility in your poultry farming business. A proactive and comprehensive health management program is crucial to prevent diseases and ensure the well-being of your birds. In some areas vaccinations maybe necessary to protect your broilers from common poultry diseases. Consult with a veterinarian to establish a vaccination schedule tailored to your specific location and the prevalent diseases in your region. Additionally, strict biosecurity measures must be in place to prevent the introduction and spread of diseases. This includes controlling access to your farm, disinfecting equipment and vehicles, and establishing quarantine areas for new birds. Regularly monitor the health of your flock through routine inspections, and be prepared to take immediate action if any signs of illness or distress are observed.

In the event of disease outbreaks, it’s crucial to have a contingency plan in place. Isolate infected birds to prevent the spread of disease and consult with a veterinarian to determine the appropriate treatment or culling measures. Timely and effective response is critical in minimizing the impact of disease on your broiler flock and, ultimately, your profitability. Regularly educate yourself and your farm staff on best practices in poultry health management, as staying informed about emerging diseases and treatment options is vital. By prioritizing the health of your broilers and implementing robust disease management strategies, you can reduce mortality rates, enhance the overall quality of your poultry products, and maintain a healthy and profitable broiler poultry farming business.

Management and Labour for Broiler Poultry Business

The number of farm workers you need will depend on the size of your poultry farming business project. If you are running a small poultry farm business e.g. 100 birds/cycle, you and your family may be enough to take care of the birds, but if you are rearing 2000 birds per cycle, you will need full time employees to manage the poultry farm.  There is need for good technical knowledge of broiler poultry farming rearing techniques for success in the business, and good management skills.

Capital for Broiler Poultry Farming Business

The amount of capital required for the broiler poultry business depends on the scale of the project. You can get a loan from the bank, or funding from investors, to use as capital to start your poultry farming business. If you plan to raise capital from investors and a loan from the bank, you need a good poultry farming business plan. If you don’t have access to investors and bank loan, you can use your personal savings and start small, and grow your business overtime. Broiler chickens are very profitable, so if you reinvest the profits you get, you can quickly grow. Even if you are not planning to get a loan, you should still get a broiler poultry farming business plan doc to guide you in starting and operating the business.

Marketing Plan

A well-defined marketing plan is an essential component of any successful broiler poultry farming business. It’s not enough to raise healthy broilers; you must also effectively reach your target market and convince potential customers to choose your poultry products. One crucial step in this process is identifying your target market. Are you catering to local consumers, butcheries, restaurants, supermarkets, or wholesalers? Understanding your ideal customers will help you tailor your marketing efforts effectively. Once you’ve identified your audience, you can move on to product branding and packaging, creating a strong brand identity for your poultry products. Eye-catching packaging and branding can make your products stand out on the market shelves and attract consumer attention. Developing a competitive pricing strategy that reflects your production costs, market demand, and your product’s perceived value is essential. Consider offering promotions or discounts to attract initial customers.

In today’s digital age, having an online presence is crucial. Create a professional website and use social media platforms to showcase your products, share farm updates, and engage with potential customers. Invest in advertising and promotion to create awareness about your broiler poultry farm, utilizing both online and offline marketing channels. Building strong relationships with your customers, providing excellent customer service, and staying adaptable by monitoring market trends and consumer preferences are all key components of a successful marketing plan. By developing a comprehensive strategy that encompasses these elements, you can effectively promote your broiler poultry products, establish a strong brand presence, and attract a loyal customer base, ultimately contributing to the long-term success and sustainability of your broiler poultry farming business.

Market for Broiler Chickens

The market for broiler chickens is very huge and is ever increasing. The annual global demand of broiler chickens is 130 million tonnes. That’s a lot! You can supply your broiler chickens to individual households, butchers, schools, restaurants, companies, supermarkets, organizations, events, abattoirs etc. You can sell your broilers as live birds or you can slaughter and freeze them and sell them as dressed chicken. The broiler poultry farming business plan ought to include a proper marketing plan to use in your poultry farming business.

The export market is also very huge! As you grow your broiler production business you will be able to export the meat to other countries.  The largest importer of broiler chickens is the Gulf Cooperation Council, which is a  as a political and economic alliance by six Middle Eastern countries which are Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates (UAE). Currently, the top producers of broiler chickens are United States of America, Brazil, China, European Union, India, Russia, Mexico, Argentina, Turkey, Thailand and Indonesia. The largest importers of the meat include the previously mentioned Gulf Cooperation Council, Japan, Mexico, European Union, Iraq, South Africa, China, Honk Kong, and Philippines. 

Keys to Profitability in Broiler Poultry Farming

Profitability in your broiler poultry farming business hinges on several crucial factors that span the entire production cycle. Efficient feed management is paramount, as feed expenses often represent a significant portion of your costs. To maximize profitability, invest in high-quality feed, closely monitor feed conversion rates, and avoid overfeeding to minimize waste. Maintaining the health of your broiler flock is equally essential. Implement a robust health management program that includes regular vaccinations, stringent biosecurity measures, and proactive monitoring to prevent diseases and reduce mortality rates. By keeping your broilers healthy, you can reduce the need for costly treatments and ensure steady growth.

The environment in which your broilers are raised plays a pivotal role in profitability. Adequate housing and ventilation are critical components of this equation. Your housing facilities should provide a comfortable environment with proper ventilation, temperature control, and insulation to minimize stress and promote optimal growth. Efficient staffing is also key to managing day-to-day operations effectively. Well-trained and knowledgeable staff can help reduce errors, improve productivity, and ensure the overall welfare of your broilers. Additionally, market timing is a critical consideration. Monitoring market trends and aligning your broiler sales with market demand can significantly impact your profitability. By optimizing the timing of your sales, you can secure higher selling prices and enhance your overall financial performance.

Another aspect of profitability involves resource management. Efficiently utilize resources like water and electricity to minimize waste and operational costs. Consider exploring renewable energy sources as a sustainable approach to resource management. Responsible scaling is essential as well. While expanding your broiler poultry farming business can lead to increased profits, it’s crucial to do so prudently, ensuring you have the necessary resources and market demand to support growth without straining your finances.

Advantages of Broiler Poultry Farming Business

Engaging in a broiler poultry farming business presents a range of compelling advantages that make it an enticing venture in the agricultural industry. Firstly, the rapid turnaround to profitability is a standout feature. Broilers are known for their efficient growth, reaching market weight in just 5 to 7 weeks. This means that farmers can realize a relatively fast return on investment compared to other livestock enterprises, making broiler farming an attractive option for those seeking quicker financial returns.

Furthermore, the steady and ever-increasing demand for poultry meat, especially chicken, is a significant driving force behind the success of broiler poultry farming. The affordability, versatility, and perceived health benefits of chicken contribute to a consistent and growing market. This ensures stability and reduces the risks associated with market fluctuations and seasonal variations, providing farmers with a reliable source of income.

Another advantage is the relatively low initial investment required to start a broiler poultry farm. Compared to some other livestock businesses, broiler farming demands less capital in terms of infrastructure and equipment. This accessibility enables individuals with limited financial resources to enter the poultry farming industry without significant financial barriers. Moreover, broilers’ remarkable feed conversion efficiency minimizes feed costs, contributing to overall profitability, as less feed is needed to produce a unit of meat compared to many other livestock species. These advantages make broiler poultry farming a compelling and potentially lucrative endeavor. However, it’s essential to approach this business with proper planning, management, and dedication to ensure long-term success and sustainability.

Why You Need A Broiler Poultry Farming Business Plan

A well-structured business plan is an indispensable tool when embarking on a broiler poultry farming business. Its importance lies in its ability to provide a clear vision and direction for your venture, outlining your goals, strategies, and action plans. This strategic roadmap helps you stay focused on your long-term objectives, guiding your business decisions and preventing distractions or unexpected challenges from derailing your progress. Furthermore, a well-prepared business plan helps you identify potential risks and challenges that may arise during the course of your broiler poultry farming venture. By recognizing these risks upfront, you can develop contingency plans to mitigate them effectively.

Financial management is another crucial aspect of a business plan. Your business plan outlines the resources required for your broiler poultry farm, including land, housing, equipment, and labor. This information is essential for efficient resource allocation and management. With a clear understanding of your resource needs, you can plan for timely acquisitions, allocate resources optimally, and avoid unnecessary expenses. It allows you to estimate the initial investment required to start your broiler poultry farm and project future expenses and revenues. By meticulously detailing your financial projections, you gain valuable insights into budgeting, resource allocation, and pricing strategies. This financial foresight is invaluable in ensuring that your business remains financially viable and sustainable over time.

If you seek external funding or investors for your broiler poultry farming business, a well-structured business plan serves as a powerful communication tool. It conveys your vision, strategies, and financial projections to potential investors or lenders, instilling confidence in your venture’s viability. A compelling business plan can significantly improve your chances of securing the necessary capital for your farm’s growth and development.

Pre-Written Broiler Poultry Farming Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the broiler poultry farming business, we encourage you to purchase our well-researched and comprehensive business plan. We introduced the business plans after discovering that many were venturing into the broiler chicken business without enough knowledge and understanding of how to run the business, how to keep the birds, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global poultry farming business plan will make it easier for you to launch and run your broiler poultry business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the broiler chicken business.

Uses of the Broiler Chicken Farming Business Plan (PDF, WORD AND EXCEL)

The broiler poultry farming business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your broiler production business
  • As a project/business proposal
  • Assessing profitability of the broiler chicken business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

Contents of the Broiler Poultry Farming Business Plan (PDF, WORD AND EXCEL)

The poultry farming business plan includes, but not limited to:

  • Marketing Strategy
  • Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
  • Risk Analysis
  • Industry Analysis
  • Market Analysis
  • SWOT & PEST Analysis
  • Operational Requirements (Including technical aspects of how to keep and rear the broilers, feed requirements etc)
  • Operational Strategy
  • Why some people in broiler poultry farming business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your broiler poultry business

The Pre-written Broiler Poultry Farming Business Plan package consist of 4 files

  • Broiler Poultry Farming Business Plan – PDF file (Comprehensive Version – 75 Pages)
  • Broiler Chicken Production Business Plan – Editable Word File (Comprehensive Version – 75 Pages)
  • Broiler Poultry Farming Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 41 pages)
  • Broiler Chicken Production Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the number of broilers, selling price per broiler etc, and all the other financial statements will automatically adjust to reflect the change.

Click below to download the Contents Page of the Broiler Poultry Farming Business Plan (PDF)

Download broiler chicken farming business plan PDF

Testimonial 3

I was extremely lucky to come across StartupBiz Global. Their business plan exceeded my expectations, and most importantly I was able to secure a loan from my bank. Thank you guys, now my dreams are coming true!

Testimonial 8

Just wanted to say I am very happy with the business plan and I will gladly recommend your products, thank you very much and have a great day.

Testimonial 6

I purchased a business plan from you, and I’m glad to inform you that I was able to get my loan, and I’m starting my poultry farming business on the 1 st of July. This was made possible because of your business plan. Thank you very much, you made my dream come true.

Testimonial 2

Many thanks for your incredibly efficient service and thorough business plan. I am very impressed with the business plan. Before I bought the business plan, I tried to do my own business plan – it was such a nightmare and it turned out badly, also not to mention the stress it caused me. I wish I knew about your website earlier!

Testimonial 4

The business plan which I purchased from your website saved me TIME and MONEY! The layout of the business plan was excellent. The financial statements were detailed and easy for me to edit. I will come back to purchase another business plan soon.

Testimonial 5

I was able to understand the business side of farming because of your business plan. You did extensive research; the business plan was well prepared and fully detailed.  It made everything clear, and I have somewhere to start now. I am confident that I am going to succeed in my business because of the guidance from your business plan.

Testimonial 7

I found Startupbiz Global online when I was in desperate need of a business plan. I was overwhelmed by the quality of the business plan, it’s comprehensive and well researched! I did not have to wait to get the business plan, I got it instantly after payment. I highly recommend Startupbiz Global, and would happily use them again in the future.

Testimonial 1

StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.

Get the Broiler Poultry Farming Business Plan (PDF, WORD AND EXCEL)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

download chicken farming business plan pdf

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

Broiler Poultry Farming Business Frequently Asked Questions

How do i start a broiler poultry farm.

To start a broiler poultry farm you require day old chicks, poultry housing, equipment and feed. You should also have a ready market for your broilers to ensure that you can quickly sell them when they mature. A good broiler poultry farming business plan is also required before you venture into this business.

How much space do I need for 1000 broilers?

Broiler chickens should have adequate space in their housing. Each broiler chicken should have about 0.1 square meters of space. This implies that for 1000 broilers, you require 100 square meters space for broilers.

How many bags of feed do I need for 100 broilers?

Broiler chickens require 16 bags of 25Kg broiler feed to reach maturity. This implies that broilers require 8 bags of poultry feed if they are 50kg bags. These bags consist of broiler starter feed, broiler grower feed and broiler finisher feed.

Is broiler poultry farming profitable?

Broiler poultry farming business is very profitable if done the correct way. You need to ensure that you buy good quality chicks, and take good care of them to minimize mortality, then adequately feed them so that they reach the target weight at maturity. It’s essential that you have a ready market which offers good prices to ensure profitability of your poultry farming business.

Which feed is best for broilers?

Broiler stock feeds are the best for commercial broiler poultry farming business. Buy your broiler chicken feed from reputable stock feed suppliers. Broiler 3-phase feeding programs consist of broiler starter feed, broiler grower feed and broiler finisher feed. Only use home-made feed if you have the necessary feed production expertise.

What are the 3 types of chickens?

The 3 types of chickens are broilers, layers and free range chickens. This leads to 3 different poultry farming businesses which are the broiler chicken production business, the layers egg production business and the free range chicken farming business.

What’s the broiler poultry farming business model?

The broiler poultry farming business model involves purchasing day old chicks which you then feed over a period of 6-7 weeks and then sell for a profit. The major expenses of a broiler poultry farming business are feed and day old chicks. The broiler chicken farming business model is very straight forward, if you follow good poultry management skills and business practices you will be profitable.

How is profit calculated in poultry farming business?

To calculate profit in broiler poultry farming business, you need to know your revenue and all the business expenses. You then deduct the expenses from the revenue to get your profit. The revenue comes from selling the broiler chickens after they mature. The expenses include input costs like feed, day old chicks, and medication. Operational expenses should also be included like salaries and transport costs. Taking all these factors into consideration will give you the true profit of your poultry farming business. An advantage of the broiler poultry farming business plan is that it lays out all the revenues, expenses and profits of the business.

We wish you the best in your Broiler Chicken farming business! Check out our collection of business plans  , and more business ideas .

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The Big Book Project

The Big Book Project

Agribusiness Training & Startup Tools

Broiler Farming: The Definitive Guide (2020)

Last updated on November 15, 2021 by Temi Cole 12 Comments

Broiler Farming Guide - PDF Download

This is a complete guide to broiler farming.

Any country, any breed, any model…written just for you.

So if you want to:

  • start a broiler farm
  • get optimal growth
  • pin down your costs
  • make sustainable profits

…then you will really enjoy reading this guide.

Let me show you EXACTLY how to launch a profitable broiler farm.

Broiler Farming Basics

Receiving your new batch, week 2 – 5, raising your broilers for maximum growth & survival, week 6 (target week), getting your broiler flock to the market, now, i’d like to hear from you….

broiler fundamentals

Within this chapter, I am going to walk you through the basics of broiler farming.

(Including the business , measuring your performance and winning management practices )

I’ll show you how you can make a profitable venture with your broiler farm plans.

Understand the business

What is a broiler chicken.

Broiler chickens ( Latin: Gallus gallus domesticus – translated to mean a ‘house rooster’) are farm-reared chicken kept for meat.

broiler definition

Depending on the model of farming, you would expect broilers to be slaughtered at:

  • 6 weeks if raised in cages ( intensive )
  • 8 weeks free-range
  • 12 weeks organic (pastured)

As a product, broilers are processed, marketed and sold the moment they reach an optimal size and weight.

Getting meat in front of customers as quickly as possible, at the best quality with minimal input (feed)…

This is the aim.

business plan for 100 broiler chickens

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Choosing broiler breed

Picking the best broiler breed for your farm is really important.

Here’s why…

broiler breed

The broiler trade is all about physical attributes . Meat quality and quantity, as a combination, score lots of points.

The biggest headstart you can achieve – naturally – will help you get to your end goal of profit, more efficiently.

Whilst it’s not all about choosing an advantageous breed, it certainly helps.

These are traits that will give your success ratings a generous boost:

  • fast growth
  • quality meat
  • docile/behaviour
  • weight/size
  • foraging ability
  • weather resistance

What do bad traits look like?

  • competitive
  • slow growth
  • poor quality meat
  • easily affected by weather

The broiler value chain – industry in a snapshot

Your broiler farm is part of a much bigger chain of events that that is estimated to feed billions worldwide with over 105.26 million metric tons of chicken meat by 2023 ( Globe News Wire ).

Broiler Farming Value Chain

The grey box in the figure above, highlights where your broiler farm comes into play.

[This definitively answers the question: “Which came first, the chicken or the egg?…”]

Parent stock is where the journey of broiler farming begins.

They give rise to a generation of chicks which are after the likeness of the original stock.

The eggs are then collected and prepared for hatching by some specialised intermediate operations.

Once incubated and hatched,

…the chicks are then transported on the day of hatching to the farm that bought them, by batch.

Batch after batch is raised on the farm.

The farm observes very strict rules for handling safely in order to produce top-quality birds.

business plan for 100 broiler chickens

Quality of broiler being rated primarily by weight and size, achieved by a given number of weeks…

…6-7 weeks to be exact for cage farming (which is the industry norm for marketable, cage reared bird).

Beyond the farm, the birds are processed into carcasses and exchange hands until sold, cooked and consumed.

Hatchery – input

The input of your business is your baseline.

It defines where you start.

Get it wrong and you start at a disadvantage and have a much steeper climb ahead.

A good start, though, gets you in front by at least a head…perhaps neck and shoulders (wings) too if you choose well.

The key input for your broiler farm will be your batches of day-old chicks.

Cycle after cycle.

In the poultry industry flock uniformity is a useful summary of performance.

Uniformity is a percentage of birds that are within 10% of the target weight, for that age.

batch uniformity

It’s important to remember that the overall profitability of your broiler business is influenced by every single chick (bird).

Getting birds sold depends on them meeting a marketable standard, on time.

Under-quality, birds are losses to your broiler business.

The condition that the chicks reach you in will largely dictate the quality of market-ready broiler you get at the end.

Set your batch on the right trajectory and it’s then all down to you from there.

  • Feed & water them well
  • Keep them disease-free
  • Minimise stress

…you should be in for an acceptable output.

Broiler meat – output

Only good broiler meat that hits the quality mark gets sold.

In between investing in day-old chicks and selling carcasses typically after 6 weeks of rearing –

…there is a whole chain of events on the farm that impact quality.

Make every broiler count

This chain of events is where you add value to your industry.

Your single goal?

To produce an environment coupled with an array of processes that are delivered with such control that you can almost predict success – with every single broiler .

In a word (…or three),

ROI – Return on Investment.

Translated: Getting paid .

broiler ROI

The more controlled and predictable your output from the broiler farm, the more you can count on your profit.

Broiler metrics & size

Broiler meat is sold on weight and accepted on overall quality.

As sales revenue is directly linked to every lb or kg of chicken mass, there are no surprises here then that the primary measure from day one is – weight .

broiler weight caption

Because of the rapid rate of growth during a broiler rearing cycle, farmers cannot afford to take their eye off the prize.

The major contributor to the overall cost of broiler rearing is feed.

maize and soya main inputs to broiler farming

Influencing the cost profile of your broiler farm will therefore largely be down to your feed efficiency.

The more feed required to produce each kg of meat, the more expensive and less profitable your product.

Less feed for the same results = more profit.

Your broiler farming profit is a collective sum of the yield contribution given by every bird.

I always see profit as a tug of war between cost and price.

broiler profit

Wherever the flag lands, that is where your profit (or loss) is.

The factors affecting profit (and loss) include:

  • feed cost (influenced by availability, shortage, previous season yield etc.)
  • broiler meat price (influenced by the general quality of meat at the market at that time)
  • uniformity of flock
  • flock mortality

An important step in the process of running a successful broiler farm is accurate budgeting.

dollars per square foot insert

Being able to pin down income and costs to the cent on every dollar of money invested will give you pinpoint accuracy on projected earnings.

Get a razor-sharp budget together and carry an instant snapshot of what earnings you should expect.

As only the meat of the bird is marketable product, an important metric for your broiler farm is yield .

This is the measure of the weight of meat as a proportion of the overall carcass weight.

In other words, yield answers the question:

“How much of the broiler carcass weight is made up of valuable chicken meat (vs. bone, fat inwards)?”

broiler yield table palm kernel

This adds a further dimension to the issue of broiler price per weight.

A breakdown of the composition of the carcass gives buyers a more accurate estimation of value.

More meat, more value.

Advantages vs. Disadvantages

The thought may have crossed your mind –

“…how does broiler farming as a business compare with layer farming for profit?”

There are many ways to measure the two related codes of poultry farming one against another.

But one of the most meaningful would have to be FCR (feed conversion ratio) .

As we said before, feed cost in poultry farming contributes the majority to overall costs…

So, the more efficiently feed is converted into a product of equivalent value, the more profitable your farm.

In other words, if feeding a broiler pays more per lb or kg of meat than feeding a layer for eggs…

feed strategy broiler FCR

…or vice versa –

layer farming FCR

…whichever has a better conversion ratio, that would be the better investment on paper .

business plan for 100 broiler chickens

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Commercial performance

Getting the balance right.

Broiler birds are highly sensitive systems.

So many internal and external factors all contribute to the end product – the amount of premium chicken meat on the bone.

factors affecting broiler growth and quality insert

These factors either add or take away from the eventual weight of a marketable broiler.

Affecting the bird’s ability to convert feed potential into valued meat…

…each factor presents an opportunity to fine-tune your farming profits.

Picking up your points

The way to think about your broiler business is to think about a competitive sports league table.

competitive sport league table

Let’s say there are 20 teams.

Each team starts with 0 points, and must play one another twice – once at home and once away.

This makes 38 league matches played per team, per season (19 home matches + 19 away).

Points are awarded to teams per performance according to the result of the match.

  • 3 points to for a win.
  • 1 point to for a draw.
  • 0 points to a loss.

The team with the most points accumulated by the end of the season is the champion.

There is a maximum potential points that a team can pick up, being 3 x 38 = 114 points (… should they win every match in a season, beating all their opponents. )

So depending on if you think along the lines of a glass half full or empty ,

business plan for 100 broiler chickens

you could say either…

…every team starts the season with a potential 114 points and loses them along the way, should they draw or lose…

…or rather, every team starts with no points and picks them up along the way.

Each team’s ability to perform optimally depends on many internal and external factors including:

  • player condition and availability
  • training consistency
  • weather and pitch condition
  • match official decisions etc.

Broiler farming is very similar.

You start with a batch of broiler chicks at your farm on day one.

Each bird with the potential to become a marketable broiler of optimal size and weight.

Multiply the number of birds by your target weight and this is your maximum potential production for that batch.

Every internal and external factor affecting the ability to reach or fall below target.

fine tuning poultry profits

Points picked up or points dropped.

Tracking performance of your broiler birds is your way of keeping your finger on the pulse of profit.

Significant developments within your flock happen daily.

Age is the primary indicator. All expected developmental targets are intrinsically linked to age – often noted in days .

broiler weight and feed chart male and female

According to charts like the one above you can precisely pinpoint the target weights of your flock.

This is a growth budget . A way of tracking by major milestone whether your performance is on target, above or below.

As well as internal indicators of your flock’s development, you’ll want to keep an eye on market prices.

broiler prices 2019 india

They continually fluctuate.

Timing is everything. Your margin might be entirely wiped out by just a little contrary movement.

And whilst you are restrained by nature to when your flock hits the market (at the end of their cycle)…

…you have free licence to broker deals anytime leading up to delivery. Skill in this area can get you bottom line perks.

Market timing

Getting your broilers to market on time is critical.

If you are late, not only will you disappoint your buyers, but more importantly you will lose profit for every day lapsed.

Your deal with buyers will depend on target weight being achieved, by a given date.

weight comparison broiler chick to broiler at marketable age

“…what happens if your flock is significantly underweight on the target date?”

For every day of delay in getting broilers to market, profits are eroded by feed cost to the tune of 3lbs per day, per bird.

rule of thumb feed chart for organic broilers

Getting the product to the market on time is your way of avoiding disappointment.

Maintaining projected profit, protecting your earnings.

Parent stock and weight gain

The broiler business is a sprint .

Layer farming, on the contrary, is a marathon .

Broiler farming is all about reaching the finish line of target weight, in record timing – and with good quality.

Over the decades of industrialised broiler production…

…the market has devised more and more methods of breaking world records.

Gaining Weight Faster Broiler

Over the last 80 years according to the graph above…

…the average number of days for a broiler chicken to gain 1 lb has dropped from over 40 days to only 7.7 days.

business plan for 100 broiler chickens

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How was this achieved?

Largely by selective breeding of parent stock.

Choosing the stock with the quickest growth traits and inbreeding them until the timing is shaved down.

With broiler farming, there is a trade-off between quality and quantity – like with any business.

Know where you stand. Set your stall out according to the values of your customers –

And serve them.

Cage (intensive)

The cage broiler set-up is built for large scale and quick results.

intensive broiler farming

Birds are stacked and piled high for optimal density and volume combined.

Capital investment is spent on equipment and environmental control systems.

Free-range (organic)

Organic or pastured broiler rearing is non-intensive.

A more liberal rearing experience for the birds (e.g. grazing on pasture), giving rise to richer nutritional content.

Take this chicken caravan, pulled by tractor:

Pasteured Poultry in a Chicken Caravan

…a great solution for allowing your flock the freedom to roam, yet controlling their containment.

Birds are given a more liberal rearing routine with the end quality of meat in mind, more than sheer scale.

The end meat-product appeals to a more discerning buyer who is willing to pay more for the benefit.

Essentially, a premium product.

The secret to broiler farming success is meticulous management .

Farm success is built largely upon operational procedures and processes.

The handling of each individual variable directly impacts your bottom line.

The more consistent your handling, the more reliable your future profits.

All in all out

The golden rule with broiler farming management is “all-in-all-out”.

What does this mean?

AIAO (all-in-all-out) is when a broiler farm manager accepts only one batch of broiler birds to rear at any one time on-site.

In such a rearing system you will NEVER have more than one batch of birds occupy the farm at any one time.

Take a look at this expert viewpoint from Dr Ahmed Atef , Poultry Nutrition Specialist ( at The Centre for Concentrates & Feed in Cairo, Egypt ):

Ahmed Atef All In All Out Biosecurity for Broiler Farming

In our post on “ Broiler Rearing System “, Ahmed Atef a participating poultry expert in The Big Book Project member’s program says,

“All in All out system is the best rearing system in one farm…eventually lead to a successful cycle.” – Ahmed Atef

According to Ahmed, cohabiting flocks on your farm will increase cross-infection from viral or bacterial pathogens.

Managing one flock at a time per farm means that each farm naturally faces a 6 week – or above (full cycle) lag in between flocks. This also slows down cash flow.

However, the set-up is less vulnerable to the outbreak of disease and your profits are potentially safer.

If you want to achieve a more frequent arrival to market, like in this example of 8+2 broiler rearing (but still maintain All-in-All-Out)…

8+2 Broiler Rearing System

..the answer (although a costly one) is to set-up other broiler farms to operate simultaneously.

This way you could arrive at the market more frequently than a full cycle’s interval of any one batch.

Even delivering broiler meat to market every week, if you liked.

Location & orientation

Make the most of your natural surrounding on-site the broiler farm and you can save cost and improve yield.

Carefully considered positioning of your site can make all the difference to future business success.

Topography when choosing a site for a broiler farm

Poultry house conditions such as ventilation and temperature can also be supported by where you site your farm.

Also, water availability is critical.

business plan for 100 broiler chickens

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The further your farm is away from a clean water source, the greater your cost of transport.

The scale or size of your broiler farm comes with its own challenges.

The larger , the more:

  • land, buildings & equipment

But with larger inputs, come potentially larger outputs and cost advantages.

Scale of broiler farm study

The table above was a comparison field survey carried out in 2004.

It compares the size of broiler farms and their economic profiles.

What was the bottom line?

Larger farms (farms with more broilers per batch) required more:

  • landholdings
  • visits by extension and vet services

..but because of greater financial efficiency from:

  • cheaper cost per day old chick
  • cheaper cost for transport from the hatchery

…the net profit margins of larger farms exceeded the profit of smaller farms.

this is not always the case in business.

And scale is an individual choice.

There is such a thing as biting off more than you can chew.

Site planning & layout

Operational success and efficiency have a lot to do with proximity .

If things which you need are nearer to your hand, they are more readily available for use.

This means you work harder, quicker and finish sooner.

Also, you have fewer accidents, spillage (waste) and clock up less error.

planning layer farm layout

A key focus for planning your broiler farm layout should be hygiene.

Cross-contamination often occurs because of lazy thinking or critical flaws in planning.

Consider every pathway or workflow of movement around the farm and minimise infection risk .

Processes & Procedures

The single most important aspect of broiler farm management is workflow .

Controlling every functional task within the farm processes from beginning to end…

work breakdown structure of a broiler farm

…gives you maximum chance to pick up and retain those points.

And in the poultry business, points equal profits.

Environment

Environmental control affords comfort for your flock.

Optimal environmental conditions for broiler farm houses

Temperature, humidity, lighting, ventilation, noise, density…

…all have an impact on their well being and ability to grow.

Hospitality goes a long way to keeping your broiler flock in peak condition .

A well-kept flock make for good profits.

With broiler farming building integrity seems to be a frequently overlooked piece in the long term profit puzzle.

Buildings that have vulnerabilities are long term business liabilities –

Not assets.

Quote from Dhia Alchalabi on poultry housing and buildings

In the ‘ Poultry Houses ‘ blog comment above from Dr. Dhia Alchalabi ( Doctor   of Philosophy Ph.D. focused in Agricultural Engineering Technology from Michigan State University) :

“…you must also maintain the static pressure inside the shed.” – Dr. Dhia Alchalabi

Temperature leaks, uneven distribution of heat, water leaks etc.

General discomfort for your flock leading to underweight results .

So, ridding your broiler houses of any deficiencies will lock in your profits for the long term.

Stockmanship

The more time you spend with your flock, the more attentive you will be to their needs.

Sure it will cost you in time spent on-site, but the costs of missed signs of trouble could be much worse.

Count the cost of your project commitment against the real demands of keen husbandry.

Broiler farm stockmanship

To know your flock ( KYF ) you’ve got to get immersed.

Your birds could be telling you of problems ahead by something as slight as their breathing rate…

…are you keen enough on hearing and sight to know there could be something wrong?

The only way to develop this is practice …spend more time on-site.

The full 5 senses need to be engaged.

Only then will you have that feeling that something needs correcting which saves your bottom line.

Problem-solving

Having a list of possible’s and probable’s when things go wrong will give you some responsiveness …

…and timing can make all the difference when putting out potential fires.

An issue like, not eating could find its root in all types of causes:

Factors affecting intake of broiler feed

Clearly, feed directly impacts weight…which directly impacts sales and so on…

The compact nature of the broiler cycle means a day or two of inadequate feeding can cause a slide off which you might not recover from within the 6 weeks, for example.

Daily gains all add up.

House Design

Broiler housing is dependent on so many factors:

…your chosen model, the scale of the farm, locally available building materials etc.

The house design spectrum is broad .

Broiler poultry housing design

There is plenty of room for leading in new ways of thinking about broiler farm housing.

Climate, location, orientation, topography – the factors affecting your choice are too many to be exhaustive.

Research broadly.

Look locally at model broiler farms, as well as at other countries with similar climatic profile to yours.

Develop a scrapbook of feasible ideas and shortlist a potential line-up of materials and features.

Space requirements

One practicality with broiler farming is planning space .

How tightly packed your flock is (density) influences their ability to grow as chicks into full-sized broilers.

Broiler floor space requirements

As broiler chicks grow, their need for space also increases in line.

Planning ahead, including factoring in your expectation for farm growth, will help you provide enough to accommodate your vision.

Preparing for the chicks

Now, we are going to take a look into the critical 1st-week management of your new broiler flock.

This start very much sets the tone for the remaining weeks of the rearing period.

Preparing to receive

The very first steps in accepting a new batch of broilers are influential for the success of the cycle.

Chicks are highly sensitive , such is the nature of the young of any animal.

In between hatching and your broiler farm, each batch changes hands a number of times and become exposed to sudden environmental changes .

Cobb , industrial broiler breeders, advise the following farm preparation :

Preparation for receiving new batch of broiler chicks

Again, the golden rule for survival’s sake is all-in-all-out hosting of batches.

Avoid delays in chick handling – as they can become dehydrated if not offered regular watering.

Transportation is a key link in the chain of batch handling. Vehicles must be custom fitted to maintain comfort levels of birds.

Your lighting levels, distribution of food and water, the humidity of broiler houses all contribute to the batch’s chances of surviving and growing on target.

growing optimally

It’s all about your handling here.

Once the flock is in your hands, it’s up to you what you make of it.

Fight off threats and nurture yield for maximum profit .

Keen behavioural observation and an experienced eye are key skills of husbandry .

Monitoring, measuring, adjusting, clipping, recording…

…broiler farm managers will issue a meticulously laid out daily schedule for farm labourers.

Your rearing schedule …

…highly detailed and precise to the last grain…

– each task adding value to the overall reward of hitting the market (on time) with a top product.

transportation of broilers around the farm site

Adjusting to meet the needs of birds during changes in weather conditions, for example …

…with vigilance and agility, are key handling qualities for keeping on top of broiler farming.

Growth is complex , in the truest sense…

Complex etymology

…broilers reaching their targeted size and weight depends, in part, on the availability of the right building blocks .

You need the appropriate materials in order to build properly. And enough of them.

Nutrition is exactly that.

Put another way,

…to write a script you need mastery of the entire alphabet.

Otherwise, key messages will have omissions and the purpose is overthrown.

The comparisons go on – but the message, I’m sure is clear to you.

What are the essentials for broiler growth?

Well…

You get these:

Broiler chick nutrition requires

…from these…

Broiler chick nutrition 2 insert

And speaking of building blocks, with muscle as our focus in broiler growth…

…we look to protein (the substance of muscle tissue).

One thing to note is you cannot force the body.

The body is naturally calibrated to use what it needs .

In other words,

You can’t keep pushing protein to add mass beyond what the body’s wiring has programmed within as limits.

That said, protein is essential to broiler growth.

The root of which are amino acids…protein building blocks.

What advice should we take on amino acid intake for broilers?

Animal or plant protein is the ideal source.

For example…

Corn and soy meal as a source of essential amino acids for broilers

When eaten by the bird,

…the vegetable protein complexes are broken down to amino acids and are made available for the re-building program of broiler growth.

Growth is a demanding process.

It requires a lot of fuelling to power.

And all that fuel has got to come from somewhere…

carbohydrates and fats for energy in broiler growth

It is a fine balance though, as even we as people know.

Too much energy-packed food and body fat with nutritional diseases can set in very quickly.

Also, it’s critical to note with broilers that energy consumption is a feedback loop .

To say it plain,

…give broilers too much energy-rich food and they will stop eating as much.

Reduce this and they will eat more.

A quick associated note on waste.

If the balance on the broiler diet is too much in protein, fats etc. then the concentration of their urea and consistency of their faeces accelerates litter rot.

This can have devastating effects on the health of their feet – producing chemical burns and bacterial infection.

Also, breathing problems, swollen eyes and overproduction of mucus in the nose and throat – even blindness.

Ammonia damage broiler

Be vigilant for litter hygiene.

Treat immediately.

Litter hygiene in broiler farm

Feed ingredients

Want a look at an example broiler diet ?

example broiler diet

There’s no right or wrong way to do this.

It’s a balance .

Preference and palate have a lot to do with it too.

But so long as you are sure the contents of the diets match the profile of the nutritional need of the birds,

…you should experience good intake and conversion .

Swapping in one food source for another in a like-for-like fashion should (in theory) produce the same, if not similar results.

But ‘practice’ is the only real way of making sure.

Feed at different phases

Size of food particle is a key feature in getting your broilers to their target weight destination.

Volumes of feed intake will vary at each stage of growth throughout the rearing period.

But also, ability to take in different sizes of feed changes with age.

Broiler feed particle size

Physically, particles too big will neither be practicable nor appealling to young chicks.

And mash powder might simply be wasted by larger broilers leading to lost profit.

Cost and alternatives

Remembering the heavily weighted contribution of poultry feed to the overall cost of a broiler farm…

…finding alternative food source ingredients in your locality that are either cheap…

…or better – entirely free …

…is a great way of widening your margin of profit.

alternative broiler feed ingredients

Governmental officials are mounting their support behind alternative ingredients for poultry feed.

In this way, they hope to stimulate start-ups and bolster their local economies.

Farmers who earn more, grow .

And so will their communities.

Feeding & Watering

Feeding and watering are critical to your broiler farm for three reasons.

  • They are the key drivers for growth .
  • They are the key drivers for cost .
  • Nowhere to hide – you feed and water them every day until slaughter.

Get it wrong and your profits will ebb away.

chicks brooding at the broiler farm

It’s an issue of training .

Training your birds from day one on to the feeding and watering apparatus will set them on the right track.

As they grow, you’ll need to be careful to adjust the:

  • distribution
  • set-up of your…

…feeders…

correct height of broiler feeders on farm

…& drinkers…

adjust the height of bell drinker for growing broiler birds

…to match the physical range of your growing birds.

Health & Hygiene

Contamination is the buzz word here.

Prevention is better than cure as they say.

If corruption breaks out among your birds, it can threaten the entire yield of your farm.

Take stringent measures to keep sanitary conditions.

Combating infection with workflow planning

Generally, there are two approaches to stamping out disease on your broiler farm :

  • operational care
  • site cleanliness

broiler form sanitation

From the list above, taken from the Cobb Broiler Management Guide , you could group the sanitation measures into the following categories:

  • things to remember
  • things to administer
  • things to keep out
  • things to clear out & empty
  • things to examine

…just some of the fundamentals of keeping a healthy environment for your broilers.

Regular cleaning, spraying down and washing of vehicles and personnel prevent occasion for breakout, should an infection arise.

Disease and health

Parasites, respiratory tract bacterial infections, viral attacks are all common threats to a poultry flock.

Once contracted,

…they can spread like wildfire and bring the whole operation down with little else you can do but fold.

Vaccines are the answer for many.

…the long term immune burden on people from the many vaccine programs they are indirectly exposed to, due to the meat they eat presents a significant global immune danger.

A cocktail of interference at an immune level over many years, from many sources can trigger serious problems.

In light of this problem,

…some studies in recent years have been commissioned to look into the effects of natural or herbal based medicines in broiler farming .

Like this one:

Parasitical poultry related threats have gained resistance to man-made medicines

This quote above unveils the growing resistance poultry parasites are developing to man-made drugs.

Whilst the drugs are the best inventions we can throw at the intruders, created within nature is a far more effective front line.

Natural remedies for parasites in broiler rearing insert

The likes of oregano, garlic, neem, aloe, green tea, tumeric and other herbal combinations present a far more complicated and therefore…

…complete array of protection for your broiler birds.

The key here is that the bird’s body is already equipped with an immune system. A highly specified military-like response mechanism to deal with external invasive threats.

Feed the birds with a naturally occurring range of herbal food sources.

Like the ones mentioned.

And your broilers bodies will assimilate the substances provided into the necessary ammunition and force to overcome many major threats.

Growth & Fattening

Each breeder will advise their own estimation of broiler growth .

Often, broiler growth charts like this one give you all the metrics necessary:

Broiler growth chart

From the information above you will be able to work out the potential market price fetched for each bird…

Also, the feed necessary for achieving the projected growth.

Take the cost of the latter away from the former and you have your broiler profit.

Growth rate

What is the typical growth rate of a broiler bird?

Taking a look at a table like this one:

Average daily weight increase of a broiler bird

You can see from the figures above that the modern strains double size and weight between weeks 1 -2 .

Thereafter, weight gain is about 33% from weeks 3-4.

Then, a reduction in growth rate to about 20% increase for weeks 4-5.

Lastly in the following two weeks, the growth rate drops to about 4-8% per week.

There simply comes a point where holding on to the birds is no more profitable.

They begin eating more than they gain in weight.

The cost is loss-making.

There is a sweet spot with going to market.

Record keeping

Record keeping within your poultry farm provides a benchmark for you.

For the batch you are handling at any one time, you should always have a written reference for their condition or environmental factors.

Viewing such records keeps your progress in sight.

Daily broiler farm record log

Take this paper logbook from the University of Nebraska-Lincoln.

Look at the detail!

Looking closely, we gain real insight into the main measures used by broiler farm for monitoring performance progress :

  • feed consumed
  • No. of chicks started
  • Pen or house no.
  • Dates started
  • No. chicks started
  • No. birds sold
  • Per cent livability
  • Age when sold
  • Bags of feed used
  • Pounds of meet per bag
  • Pounds of feed per pounds of meat
  • Average weight per bird
  • Amount of feed per bird
  • Total weight sold
  • Price per pound
  • Total sales
  • Total expenses
  • Total profit

Key metrics for analyzing the performance of ANY broiler farm .

Lets hit the market

This is the final straight of the entire race to broiler profits.

The last hurdle. Hit this one and all your efforts will be thrown away.

Get clued up on what matters during this critical time.

Pre-processing

Now we get to the point of fruit and we are ready to gather in the flock for slaughter .

Getting your broiler flock to the slaughterhouse is a combined effort.

The entire process is a collaboration between your farm and the transport company.

Here’s a checklist typical of what a broiler farm would have to do prior to transporting a mature flock:

Pre-processing checklist for broiler farm

As you can see, a lot of attention goes into the preparation of catching a flock on-site.

A point to consider when preparing a flock for processing is feed withdrawal in the run-up to the catch.

8-12 hours before transportation, flocks must be denied food.

This helps prevent faecal contamination during transport and throughout the slaughter process.

Broiler feed withdrawal period

With all this time where your flock is ‘fasting’, the thought may have crossed your mind…

How will this affect my bird’s final market weight?

Here’s the answer:

Amount of weight lost by broiler during pre-slaughter feed withdrawal period

On average, you can expect to lose 3g – 15g per bird before carcasses are prepared for market .

Factor this into your profit calculations.

It is unavoidable.

Getting your broiler to market in order to make a profit takes strategy .

If ever you thought that all the hard work was over once your broilers were grown…

…think again.

This graph of broiler price fluctuation should give you a feel for how difficult predicting the market can be:

Broiler Prices Graph

(Were you able to make any sense of it?)

The takeaway?…

Markets move and pricing varies accordingly.

It’s difficult to call it.

No matter how in-tune with the latest news you are.

The variables within your control , however, are…

  • farm type (intensive, organic)
  • broiler weight,
  • the volume of carcasses,

…these will have bearing on your revenue and the price you can fetch.

Keeping on top of your costs, in particular, the feed expenses will save you much profit potential.

Preserving the flock and not dropping points, or worse…

…losing key players…

…will keep your broiler farm on course for a successful and worthwhile finish.

I hope you picked up some good value from reading this broiler farming guide.

What are your thoughts?

Do you have experience of running a broiler farm already?

Or, are you still ‘thinking’ about is and need a little more guidance?

Either way, take the time now to leave a comment.

Reader Interactions

Write your poultry project proposal in just 90 mins.

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July 4, 2020 at 10:21 am

i have learned a lot

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November 15, 2020 at 11:32 am

This was informative and very useful. Lots of insight gained. Thanks so much.

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November 15, 2020 at 1:02 pm

Glad to be of service, Emmanuel.

I plan to update this (and other pieces) from time to time.

I’ll email you when I do.

Let me know how you get on.

Speak soon.

July 4, 2020 at 10:22 am

the other thing i need now is to be assisted with the business plan for financial assistance

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July 22, 2020 at 12:11 pm

I want a business plan for financial assistance

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December 18, 2020 at 1:39 pm

This is very informative. It’s an eye opener.

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January 15, 2021 at 5:41 pm

Exce;llent and thorough. However, needed is further elaboration on use of water and feed use ……, height adjustment of water and feeders as well. Thanks

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February 7, 2021 at 9:07 am

Very interesting article, I’m about start investing in this business segment and was very helpfully, I highly recommend.

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March 7, 2021 at 11:07 pm

good day i need your formular for poultry feed

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March 13, 2021 at 2:49 am

I started with this new field just almost 2 months ago. Your article is very informative and interesting. It gave a feeling of security to be able to hopefully manage this successfully. Thank you!!!

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March 18, 2021 at 10:58 am

Your article is very informing.

The other thing i need now is to be assisted with the business plan for financial assistance. thanks

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February 26, 2024 at 3:39 pm

I am an aspiring broiler farmer and I’m currently making preparations to start. Your information on this site is priceless and I applaud your expertise and kindness.

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How to Start Broiler Chicken Farming Business Plan For Broiler Production

If you are interested in broiler production, you may want to know how to start a broiler chicken farming business plan, this article tell you the broiler farming business plan which could be helpful for you.

Broiler rearing for meat is very amazing, interesting and a profitable experience. Whether you’re doing this on large scale or small scale, it is a rewarding process. The term broiler production refers to rearing of poultry breeds or birds that have a high productivity of meat. Under good management and in the long run, broiler farming is a lucrative business.

The broiler chicken is a special species of poultry as it is scientifically made to produce more meat in a very short period of time say 6-9 weeks when they weigh around 6 pounds. One of the most dominant Broiler chickens being reared for meat is the Cornish. But before venturing into this kind of business, you have to learn and comprehend some requirements. What are the key factors to keep broiler chickens? Let’s check out some of the significant factors that you should look out for.

Preparation of the House for Broiler Chicken Farming

One of the essential factors of broiler keeping is their house. Whatever design or structure that you build for your broiler chicken business, it will somehow have an impact on the overall outcome of your business. Therefore, ensure that you follow all the regulations and processes recommended by experts in building a house for broiler production. Discussed below are some of the guidelines to follow.

  • The regular distance from one house to another should be around 12 meters.
  • Install new or maintain the available equipment in the house with heaters, feeders, drinkers and fans all functioning appropriately.
  • The house should be thoroughly cleaned before the chicks are brought in. wash the ceiling, sidewalks, walls, and equipment. After cleaning, disinfect the building and ensure the ventilation is working correctly.
  • The insects should be run off with a blow lamp
  • The heating system should be checked and monitored to ensure it is working rightly.
  • Moderate temperatures should be maintained in the house.

Avoid challenges by performing good sanitation, rodent & fly control during the rearing period.

Equipment for Broiler Production

Normal H Type Broiler Cage

The right equipment in the house will ensure that you have a smooth operation and easy management of your broilers. Hightop poultry farm equipment offers one of the best equipment for broiler production. From broiler cage to layer chicken cage and poultry farm equipment, this company has specialized in this field to offer the best putting in mind what their customer needs. Their chicken farm equipment are very efficient and effective at a very good cost.

Below are some of the broiler farm equipment that you should consider having.

  • To have a heat source, you will need an electric or gas brooder . It is recommended to use a 250 watt heat lamp for 50 chicks.
  • Use small chicken feeders for younger chicks and larger ones as they grow older.
  • Use small glass jar waterers when chicks are small and adjust to a larger one as they grow old.
  • The litter or bedding for the chicks in this case can be dry and clean sawdust, wood shaving, straw or shredded paper.

Environmental Conditions for Broiler Production

The temperature condition around the broilers is very important for broiler farming and should be treated with high discipline. Failure to-do-so, this might lead to some problems for the broilers. Two days before bringing the chicks to the firm, you should check the temperature of the broiler house. For the first week, the temperature should read around 350°C and it will reduce slowly at a rate of 2.80°C per week. This mostly relies on the temperature outside. The litter or bedding of the chicken has to be around 5 to 6 inch in depth. If there is a chance, you can keep some straw in the chicken bed. The bed should be cleaned every two weeks and if it becomes very wet, you can use lime as it absorbs ammonia gas.

In addition, the temperature at bird height should be 86° t0 90° F. In winter or during very cold periods, run the heat for longer periods to ensure that the floor is okay. When chicks get cold, they don’t feed and might starve to deaf. When the right conditions are observed, the Broilers will grow fast with little problems. This further reduces the overall costs incurred in treatment and other challenges experienced.

Feed and Water for Broiler Keeping

The most important factor in broiler rearing is the chicken feed. When you provide proper and quality feeds to your broilers, you will obtain great results. The broilers consume the feed and convert it to meat. For the farmer to be successful, they should give their broilers the right feed. Broiler poultry requires a high ratio of proteins in their feed for them to grow well. Vitamins are also needed such as A, B2 and B12 among others. To keep the broilers from diseases, they should be disinfected too.

The broiler consumes on the feed and water all day and night thus, ensure that these two are available 24/7 in the chicken house. Ensure that the water and feed are present in their cages. Good Broiler chicken cage such as those provide by Hightop broiler cage is ideal and easier to feed your broilers. Ensure you have one of them for efficient operation. During winter, the farmer should provide warm water to the broilers. When feeding your chickens, here are few things to know:

  • Give the feed four different times in a day
  • Give clean and fresh water every time
  • The water and feed provided should be equivalent to the chicks available
  • During summers, the Broilers take more water
  • In the first weeks, give the chicks a lot of feed before their restricted feeding begins.
  • The feeding time after restricted should be consistent day-in day-out.

Vaccinations for Broiler Rearing

The broilers require optimal conditions for them to be safe and secure from any diseases. But in most cases, this is difficult to attain. Vaccinating the broilers is a sure way of preventing them from the common diseases that might affect them. Hence, vaccinating them protects them from such threats in the long run. The vaccination process should be done correctly to ensure that all birds receive the vaccine and are protected.

When the birds are being vaccinated, it is required that within two hours of vaccine dilution all the birds should have taken a drink. Water vaccination is the best as all you need to do is to get every bird to drink the vaccinated water. The older the birds are, the more the volume of the vaccine should be.

Marketing of the broiler chickens shouldn’t pose any challenge to the farmer as there is a ready market worldwide. As long as your meat weighs correctly, you will get good rewards in return. All the effort should be put in rearing of Broiler chickens. That’s where the big challenge lies. With the right house, chicken feeds, equipment and management of the broiler chicken farm, you can be assured to make great profits out of this Business.

Things to know when starting broiler chicken farming

For great results and profitable broiler poultry farming business, here are some few facts that you should be enlightened about.

  • Before the chicks arrive, ensure the chicken broiler houses are clean, tidy and fit for the broiler chicken. Install all the required equipment like the broiler cages .
  • In the broiler production, the total cost spent on their food is very high. It accounts to about 65% of the total cost.
  • Less food should be provided in broiler food. This should also be offered in warm water.
  • The broiler poultry usually consumes 64% of protein from its food.
  • The broiler chickens consume more food during winter than summer seasons.
  • Proper vaccination and treatment should be provided to broilers as they affected by diseases easily.

After reviewing the key factors that should be looked out for when rearing broilers, you can now invest in this business with full knowledge of what to do and the precautions to take at every step until they are ready to be processed. Rearing broiler chicken at home has become popular as it is said that high quality and nutritious meat is produced. Also, the broiler chicken raised at home is much older and weighs heavier than those in supermarkets. But considering the cost incurred, rearing them at home is much more expensive than on a large scale basis.

The best way to rear broilers is by large scale production. Large scale broiler production lowers the cost of equipment, feeds, vaccination and overall management. The broiler should have a clean environment in which they are reared and be well caged in the best broiler cage like those from Hightop poultry farm equipment. The company offers one of the best cages and other equipment in the market.

Broiler chicken farming and broiler production can be a challenge, but with the right process, equipment and management, be ready to make huge returns in a short period of time.

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Sample Broiler Chicken Farming Business Plan

Here is a sample business plan for starting a broiler chicken production farm.

Livestock farming has always been a lucrative line of business with significant opportunities being exploited by farmers.

However, it must be stated that there are pitfalls resulting from the lack of planning which has resulted in a lot of failed poultry businesses. To avoid that, you’ll need to do the needful.

BROILER CHICKEN FARMING BUSINESS PLAN SAMPLE

This requires carefully crafting your poultry business plan to improve your chances of success. This broiler chicken farming Business Plan has been provided for the sole purpose of guidance.

Here, you get to find helpful tips that will help you create a highly comprehensive and implementable plan.

Broiler Chicken Production Business Plan Outline

To have a real chance of creating a good broiler farming business plan, you need to follow a definite structure. Proper structuring of your project gives expected outcomes.

It simply involves including certain sections or components considered invaluable to the whole process.

Sections to cover include the executive summary, the company description section, and the products & service section.

Others are the market analysis, strategy & implementation, organization & management team, and the financial plan & projection sections. Let’s discuss what they are.

i. Executive Summary

The executive summary section gives a concise overview of your business plan. In other words, it summarizes the key points of the project and presents an overview of this poultry business idea.

So, why is it necessary to summarize? There are lots of reasons for that. One of such involves helping the reader discover specific details within a short period.

People get easily bored when going through large documents. A summary gives them an idea about the viability of the business. You’ll need to commit sufficient time to ensure your executive summary section is well written.

It should be such that it interests your audience and makes them want to learn more.

In addition to the plan’s main points being summarized, this section should also contain details such as the business name of your poultry farm, its location, and the business’s mission and vision statements.

Equally important is the specific purpose of the plan.

Introducing the business idea begins with a name. In other words, you’ll need to state the name by which you will call your poultry farm. Asides from the title, also note its location.

What product will your business be offering? For a broiler chicken farm, it’s pretty apparent what such products will be. However, further clarifications need to be made to your audience.

Don’t get into too much detail here to avoid making your plan less exciting.

Your mission statement should define your line of business. In addition to that, it should also state why the company exists and the purpose it serves.

The mission statement should be presented so that it is easy to understand.

The vision statement often goes together with the mission statement. For your vision statement, it should serve as a guiding beacon that points to where your poultry farm should be at a particular time in the future.

It’s your dream for the business and should inspire your workforce.

There’s also the specific purpose of the plan, which should be clear enough to your audience. Readers should be able to know the reasons for which the plan has been written.

It might be to set strategies or to attract funding, or both.

ii. Business Description

Your broiler chicken farming business will need to be discussed in greater detail.

You want to provide information on who you are and how you operate. Also, you should provide your goals here. It shouldn’t leave out the legal structure you’ve chosen for your business.

Include a summary of your short & long-term business goals and how you plan on making a profit. A brief history of your poultry business will be in order.

What more? State its nature, and provide details about the needs or demands you intend to fill.

Have a summary of business growth with financial or market highlights with an overview of services and products with customers and suppliers.

iii. Products & Services

The products and services section of your poultry business should focus on product costs, suppliers, and net revenue expected from sales of these products.

Also crucial is the benefit derived by customers. Explain the market role of your products and any advantages they have compared to those of your competitors.

iv. Market Analysis

The market analysis section should demonstrate your knowledge of the poultry industry.

This is only possible when adequate research is performed. Such knowledge can be demonstrated by details such as a sample of target customer segments with size and demographics.

Others include an evaluation of competitors, highlighting their weaknesses and strengths, and an industry description and outlook with supporting statistics.

Provide historical, current, and projected marketing data for your poultry products.

v. Strategy & Implementation

Sales and marketing strategies adopted for your poultry business should include a breakdown of details such as pricing, costs, promotions, and distribution.

You’ll need to explain how you intend to promote your broiler chicken business to customers and how you plan to enter the market.

How will your poultry business function, and what are your labor sources? How many employees will be hired for your operations? Provide information on operating hours as well as your facilities.

vi. Organization & Management Team

A good organization and management team is critical to your poultry business’s smooth functioning and operation. Present an organizational chart with vivid descriptions of departments and key employees.

Also, a profile of owners with details like names, percentage ownership, the extent of involvement, and biography is provided.

A management team profile will also need to be given with names, positions, primary responsibilities, and experience stated.

vii. Financial Plan & Projection

Your financial plan & projections are critical additions to the plan that provide relevant financial statements about the business.

The help of a professional accountant is needed to cover the historical financial data, practical prospective financial information, and brief analysis of financial data.

This broiler chicken farming Business Plan has highlighted the key areas essential to a great and effective plan. You only need to use it as a guide to creating your unique plan.

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Poultry Farm Business Plan Template

Written by Dave Lavinsky

poultry farm business plan

Poultry Farm Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their poultry farms. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a poultry farm business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your poultry farm as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a poultry farm, or grow your existing poultry farm, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your poultry farm in order to improve your chances of success. Your poultry farming business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Poultry Farms

With regards to funding, the main sources of funding for a poultry farm are personal savings, credit cards, USDA Farm Service Agency (FSA) loans, bank loans, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and USDA FSA loans are the most common funding paths for poultry farm.

Finish Your Business Plan Today!

How to write a business plan for a chicken farm.

If you want to start a poultry farm or expand your current one, you need a business plan. We detail each section of a traditional business plan for a poultry farming business.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm you are operating and its status. For example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating poultry farm businesses in multiple locations?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the poultry farm industry. Discuss the type of poultry farm you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of poultry farm you are operating.

For example, you might operate one of the following types of poultry farms:

  • Breeder Farms : this type of poultry farm produces hatching eggs for delivery to the hatchery. After the 21 day incubation period, the hatchery then delivers the baby chicks to the broiler houses.
  • Broiler Farms: this type of farm produces a 2.5 lb. to 8 lb. bird in 4 to 8 weeks which is processed for various types of retail sale to consumers, grocery stores or fast food chains as whole birds, cut-up breast, wings, thigh, drumsticks, deboned breast meat, or further processed pieces.
  • Pullet Farms: this type of poultry farm produces pullets and roosters to be delivered to a breeder hen house at 20-22 weeks old when they are sexually mature to breed and lay eggs.

In addition to explaining the type of poultry farming business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of chickens and/or turkeys produced, number of production contracts, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the poultry farm industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the poultry farm industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your poultry farming business plan:

  • How big is the poultry farm industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your poultry farm business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your target market.

Customer Analysis

The customer analysis section of your poultry farming business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: processors, grocery stores, and restaurants.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of poultry farm business you operate. Clearly, processors would respond to different marketing promotions than restaurants, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most poultry farm businesses primarily serve customers living in their same region, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other poultry farm businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes producers of other meat such as beef, pork, or fish, as well as producers of meat alternatives. You need to mention such competition as well.

With regards to direct competition, you want to describe the other poultry farms with which you compete. Most likely, your direct competitors will be poultry farms located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What kinds of poultry do they produce (breeders, broilers, pullets)?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you use superior production methods?
  • Will you provide services that your competitors don’t offer?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a poultry farm business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of poultry farm company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to traditional poultry, will you provide organic or cage-free poultry?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products and services you offer and their prices.

Place : Place refers to the location of your poultry farm company. Document your location and mention how the location will impact your success. For example, is your poultry farm located near a processing facility, near a transportation hub, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your poultry farm marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in trade papers and magazines
  • Reaching out to local agriculture extension offices
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your poultry farm, including animal care / feeding, flock supervision, animal transportation, sourcing feed, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sign your 20th production contract, or when you hope to reach $X in revenue. It could also be when you expect to expand your poultry farm to a new location.  

Management Team

To demonstrate your poultry farm’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing poultry farms. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing farms or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you supply 50 restaurants, or produce 2,000 birds for processing each month? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your poultry farming business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a poultry farm business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your farm title or lease, or blueprints of the production facility.  

Putting together a business plan for your poultry farm is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the poultry farm industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful poultry farming business.  

Poultry Farm Business Plan FAQs

What is the easiest way to complete my poultry farm business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Poultry Farm Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm business you are operating and the status; for example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating a chain of poultry farm businesses?

Don’t you wish there was a faster, easier way to finish your Poultry Farm business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Business Plan Template & Guide For Small Businesses

How to Start a 7-Figure Poultry Farm (2024)

Brandon Boushy

  • 2 years ago

Group of people holding chickens at the farm

Did you know the average poultry farm provides over a million dollars of chicken for people to eat every year? John Mathia and Geoff Scott showed us how to start a poultry farm and turn it into a vertically integrated award-winning business. You can too!

Geoff and John started Marion Acres in 2012 so they could eat healthier food than they could buy at the supermarket. Their first attempt at growing their own food went horribly wrong: tractors broke, rains made the land unusable, and the landowner sold the land out from under them––but they persevered. They went from 32 chickens in Geoff’s garage to a poultry farm with different animals, a grocery store, a slaughterhouse, and award-winning chickens.

We’ll share how they developed one of the northwest’s most successful poultry farms! You’ll learn about government subsidies, partnerships, and building a vertically integrated business.

They’ve got information any poultry business can use. Let’s start by learning about the poultry industry. 

Step 1. Learn About Poultry Farming

Don’t try to just jump straight into the chicken business and expect to make a million dollars overnight. There’s a lot to learn about the chicken farming business. You will have federal, state, and local laws to follow. In addition, there are lots of capital expenditures. Plus, you’re raising animals, so without proper hygiene, your whole farm could die.

Don’t be scared, though. You can start small. Geoff told us:

Geoff recommended Reading Pastured Poultry Profits by Joel Salatin, plus we added some other best sellers on Amazon for avid readers.

Here are some interesting reads I found while researching the topic:

  • Why poultry is better than beef
  • Different feeds for different chickens

We’ll help you understand the poultry business so you can decide the best strategy for your chicken farm. Let’s start by looking at the poultry industry.

How much to start a chicken farm?

Group of chicken eating

Geoff and John started off with:

  • 32 broiler chickens : $75
  • One chicken tractor : $220
  • 150 pounds feed : $100
  • Gravity water dispenser : $60
  • Total : Under $500

So, you don’t need a lot of money to start raising chickens. If you don’t have land, that’s another story. Let’s look at how much it costs if you need land.

How much does it cost to start a chicken farm if you don’t own land?

Poultry farming will be more expensive if you don’t already have land to use. Chickens need space and a healthy environment. Chickens require at least three square feet per chicken plus space for storage, vehicles, home, etc. 

That means the first acre will hold a maximum of 4500 chickens and each additional acre can hold around 5,000 chickens.

If you don’t have land, you can expect at least $100K startup costs for poultry farming. Some resources even say a poultry farmer should expect to spend $250K. The number of chickens you can hold will depend on the number of acres you buy. Check out the table below for an idea of how land will impact the costs and revenue.

Buying $100k of land graph

Of course you don’t have to start off with 5,000 chickens. You can start smaller and build your way up. But realistically expect to spend the cost of a down payment and the first two to six months of the mortgage right away. Then, with every 100 chickens expect to spend $1.500.

Is chicken farming profitable?

A poultry farm business can sell both chicken and eggs on the commodity markets or direct to consumers (DTC). Let’s look at each. 

Poultry companies selling DTC

Egg production and meat production can be highly profitable if you sell directly to consumers. Marion Acres sells most of its meat to people and local restaurants, which differs from many farms that sign contracts with major poultry corporations. Geoff told us:

Chicken is about a 30% margin.

Check out the rest of our interview with Geoff and Josh.

business plan for 100 broiler chickens

They sell their meat at $13.99 per pound (lb) because it is non-GMO, pasture-raised broiler farming. That means they make about $50 per chicken and $15 is margin.

Unless a poultry farmer processes the meat onsite, they shouldn’t expect to get such high margins, though.

Selling as a commodity

A poultry farm business might sell on the open market as well. In this scenario, you’ll need to register with the USDA . You’ll be selling to companies that process the live chickens and turn them into breast, wings, thighs, and other meat for consumption. In this scenario, your profit would be:

Broiler Companies Gross Profit = (market rate per pound x pounds of live chickens) – (costs of chicks + feed + labor caring for chickens + transportation costs).

Egg Laying Companies Gross Profit = (market rate of eggs x number of eggs) – (feed + labor caring for chickens + transportation costs).

You’ll want to compare current pricing for broilers versus eggs to decide which is more profitable. Alternatively, you could do a mix of broiler meat and egg laying.

Geoff told us about how a lot of farmers operate:

Bring on a bunch of debt, get all your equipment, and then farm for the rest of your life. You hope to pay off that debt. John and I took a little bit more measured approach.

During many years farmers will run at a loss and have to be subsidized by the government, so make sure you talk to a financial advisor before you jump into the poultry farm business.

Poultry Industry

According to IBISWorld , the average American eats approximately 112 pounds of chicken, eggs, turkey, and other farm fowl each year. They expect Americans to increase their consumption by about half a pound per year. 

Chicken farms sell chicken and other birds based on the commodity market rates, which have ranged from 59 cents per pound at the beginning of the COVID-19 shutdowns to an all-time high of 99 cents per pound on June 17, 2022. Estimates expect that this inflation will level off and return to approximately 1% increases in the prices paid for full birds.

From the poultry farm, the birds will go to:

  • A processing plant (or slaughterhouse)
  • A wholesale processor
  • Supermarkets and retailers
  • The final consumer

As a result, a bird that sold for 99 cents per pound, increases to about $5.99 to $7.99 for a whole chicken in the supermarket. Breasts and tenders can go for over $4 per pound according to the USDA . 

However, Geoff and John reap most of the profits from their poultry farming because they own the processing and supermarket. Let’s look at each of the players in the poultry farm business to see how it quadruples in price from the farm to the consumer.

Chicken farm

A farmer’s main costs include:

  • Land : It’s best to be near but not in big cities. Prices of land can vary dramatically. For example, you might find two to five acres ranging from $5,000 per acre to $2.5 million per acre.
  • Chicken coop : Later on, we’ll explain how to build a chicken coop, but if you’re building with three square feet per chicken, you’ll probably end up spending a ton on your chicken house.
  • Chickens: You might find day-old chickens for approximately $1 to $2.50 per chick based on the quantity, sex, and whether they are GMO-raised.
  • Feed: You’ll need to feed the chickens, and you’ll probably want to buy in bulk. Per pound, smaller bags are much more expensive than when you buy a ton of feed.
  • Transportation costs : IRS mileage deductions change each year, but have been over $.50 per mile since 2008. You can deduct actual costs instead.
  • Employees: If you have over 500 chickens per owner, plan to spend $15 per hour according to the BLS .

Poultry and other meats require processing, which is an industry worth approximately $227.6 billion with a 4.8% profit margin according to IBISWorld . Poultry processing is included in US Industry (NAICS) Report 31161 . I strongly suggest you pay for the report if you’ll be involved in processing, especially if you need a loan.

Using current market rates, the spending breaks down to:

  • Purchase price per pound: $.99
  • Additional expenses per pound: $.75
  • Profit per pound: $.09
  • Sell to the wholesaler by the pound: $1.83

Processing is where most of the additional costs in the industry occur, but not where most of the profits are. At the time of writing, there are 5,486 processing companies, and the major players get 57% of the revenue and 98.25% of the profits. The major players are included in the chart below:

Competitors chart table

That means the average company can expect to achieve a maximum of $18,000,000 revenue and up to $867,000 per year. There are a lot of industry participants operating at losses.

Once the meat has been processed, it is sent to the wholesaler.

Poultry Wholesalers

These are the companies that sell to grocery stores and restaurant chains. There are between 700 and 800 businesses in this category, but the industry is dominated by Sysco and Cal-Maine foods, which get a combined 52% of the revenue. 

Interestingly, smaller wholesalers seem to perform better with a higher profit margin of 3.19% on a little over $8 million revenue on average.

  • Purchase price per pound: $1.83 
  • Additional expenses per pound: $.40 per pound
  • Profit per pound: $.57
  • Sell to supermarkets by the pound: $2.80 

Supermarkets

Packed chicken on the market

The supermarket industry makes $757 billion in revenue with 21.3% of that attributed to meat, poultry, cheese, and eggs. The purchase of food items accounts for almost 70%. They also average 1.8% profit , but Publix manages to hit a 27.6% profit margin.

  • Payment to wholesaler: $2.80
  • Profit: $.07
  • Other expenses: $1.13
  • Consumer price per pound: $4

Why does this matter to a poultry farm?

It means that by the time the food gets to the customer, three other companies are adding $3.01 to the price of the chicken, of which 75 cents is profit.

That’s why John and Geoff’s business model is so brilliant. Instead of being a commodity that gets the short end of the stick, they’ve built their poultry farm into a slaughterhouse, packager, retailer, and online store.

While this comes with additional costs, they effectively make 2.5 times the revenue while increasing the costs by approximately $2.28 per pound with potential profit margins of 10%. 

Governing Laws

There are a lot of laws covering poultry farming and egg production. You’ll want to familiarize yourself with:

  • EPA rules on animal feed operations
  • USDA policies regarding livestock
  • Farmers Service Agency (FSA, a division of the USDA specifically to help farmers succeed)
  • State agencies may have policies about farming permits, licensing, or inspection. Check the FSA map to find experts on your state regulations.
  • Many cities and counties may have regulations that apply to starting a chicken farm. I would suggest talking to your local SBA office and health district.

Don’t forget to register your farm. Marion Acres is a multi-member LLC, but it operates similarly to a partnership. Read our blog that walks you through how to register an LLC . 

Market Forces

Weather, unemployment, and disposable income all have an impact on farming poultry. Chickens don’t sweat, so temperatures above 90 degrees can jeopardize their health. Make sure to take that into consideration if you are considering how to start poultry farming.

Choose a Poultry Sector Next

Now that you know a little about the types of businesses involving poultry, what kind of poultry business are you going to start?

  • Sell chickens for meat
  • Create feed to sell for poultry farmers
  • Hatchery and breeding chicks
  • Egg and meat processing

Whichever one you choose, your focus should be on how to maximize the output for the lowest cost. Given the primary variable cost is feed, you want to focus on the following ratios:

  • Broiler farm : meat per pound of feed 
  • Laying eggs : Eggs per pound of feed 

Let’s look at the different breeds of chickens you can choose for your own poultry business.

Type of Bird

Chicken breed

Were you raised on a chicken farm?

If you weren’t, I bet you’ll be surprised by the number of chicken breeds available. Fortunately, Chicken Breeds List has an extensive knowledge-base about chickens. It’s basically a one-stop-shop about poultry farming for beginners, with over 31 different breeds ranked based on:

  • Number of eggs per year
  • Growth potential
  • Aggressiveness
  • Space requirements 
  • And other considerations

They rate the Leghorn as the best egg-laying chicken and the Cornish Cross as the best for producing fast and plentiful chicken meat production.

Look for their awards on sites that educate, breed, or cook chicken. If you see one of them, this means they are a poultry company focused on excellence.

Oops! I spent half the blog educating us on the chicken industry. Let’s carry on with how to start a poultry farm in the USA.

Step 2. Write a Poultry Farming Business Plan

Poultry farming business plans help you keep yourself focused on your goals. Whether you just want enough to feed family and friends, you want to sell eggs or chicken meat locally, or you have dreams of becoming a major chicken farming business, a business plan will help.

Check out our blog about business plan writing and write your own. If that’s not your style, we understand. Marion Acres has never had an official business plan. They told us;

I would say we’re kind of unofficial. A lot of the growth that we have had is just kind of the market driving us that way. The goals we have are probably how to become more sustainable as a farm, and how to become more self-sufficient down the road. And that could be a one to two-year venture.

After you have a business plan for your poultry farm, you’ll know whether you need extra funding or not. If you do, you might want to consider business loans.

Step 3. Poultry Business Loans

If you don’t already have land to start a poultry farm, you’ll need to get some. That means you probably need to buy it. Most landlords won’t love a chicken coop in their garage.

Plus, there’s other poultry farming equipment you’ll need. In addition to the standard loans available for most businesses, the FSA has farming loans that help people buy land, invest in equipment, and make it until the next harvest. 

There’s even youth funding to help 10 to 20-year-olds do farming projects. Put your kid to work raising chicks! Teaching them young is great for when they want their own business.

Next, choose a location for your poultry farm.

Step 4. Find a Location of Chicken Farm

Hands with magnifying glass looking for house

Where are you going to raise chickens? 

Well, that depends on how many you have. Raising chickens can be a space-consuming venture. The poultry farm business can consume three to ten square feet per chicken meaning you can fit about 33 chickens in a 10 x 10 space. 

That means an acre can hold between 4k and 14k chickens, but that doesn’t leave room for much else. That would also be a massive chicken house. 

Chickens also do best in 70° to 75° weather, and they can have heat strokes when temperatures get above 90°. Geoff told us:

They’ve gotta have water. They’ll die pretty quick if they don’t. Especially in the heat.

You also want to create a farm where the cost of land plus transporting poultry products is balanced to minimize costs. 

Step 5. How to Make a Chicken Farm 

Poultry farm design is focused on creating effective layouts and processes to help chicken farms become more profitable and efficient. Check out the Big Book Project . 

You’ll need to do things like:

  • Establish how to position everything on your land.
  • Decide how to make the most of your space.
  • Build a chicken coop.
  • Manage your supply chain.
  • Purchase and care for your chickens.
  • Process and sell your poultry products.

We’ll look at a few, but I strongly advise checking out the Big Book Project and talking to other poultry farming businesses to learn more about designing a small farm. Acclimating to the setting in person will give you a powerful perspective on chicken farming.

How to start a poultry farm: Build a Chicken Coop

Chicken coop

Marion Acres uses what they call a Chicken Tractor with a Gravity Water Delivery System for their broiler chickens. It’s an 8-foot by 8-foot enclosure made from:

  • Nine 2” x 2” wood beams : $4 each = $36
  • Seven 8’ x 2’ corrugated steel panels : $22 each = $154
  • Chicken wire : $39 (should be approximately 1 roll)
  • Nails and screws: $5
  • Estimated Total: $234 + tax, shipping, and handling

When they built it, the total cost would have been about $220 for the coop and $60 for the gravity water delivery system. 

This makes it where they can easily move the chicken coop to different spots on the poultry farm. Watch the video below to view how they built the chicken tractor.

Almanac.com has a good read on how to make a chicken house. They suggest keeping the poultry house near where people are at all times of day so that someone can hear if a fox tries to enter the chicken house.

Farm innovations have created intensive poultry housing systems. With automated feeders, watering systems, and other improvements, you can more easily care for your chickens. You’ll have to establish the proper settings for your poultry house because chicken breeds vary on their needs. Learn about some of the best feeding systems.

How to start a poultry farm: Buy Feed

Every chicken will need to eat. Without poultry feed, you’ll have a hard time keeping your chickens healthy. Chicken feed is made with specific purposes in mind. You can buy poultry feed for:

  • Baby chickens: Starter food is best for ages that range from day old chicks to 20 weeks.
  • Chicken broilers: If you’re just trying to raise chicks to sell the meat, get food specifically for broilers.
  • Teenage chickens: If you want to keep your chicks properly cared for until they each become an adult chicken, you might want to change from starter food to grower food at six weeks. You’ll want to change this when they start laying eggs.
  • Egg layers: Once chickens start laying eggs, they need layer feed to help produce healthier eggs. It’s like grower feed but with more calcium and minerals.

When you’re just getting started, you can buy feed from Amazon or Walmart, but you may want to buy in bulk. When comparing a 40 to 50 lb bag to a 2,000 lb order, you can save up to $1,000 by buying in bulk based on online pricing. 

Check out this blog to learn more about feeding chickens .

You’ll want other equipment, too. 

How to start a poultry farm: Other Equipment

You will need equipment based on the chicken products you sell, the space you have, and your budget. Some of the items you might need before you buy your chicks include:

  • Waste removal system(s)
  • Lighting instruments
  • Brooders (for breeding)
  • Heaters (for cold weather)
  • Crates (for collecting eggs)
  • Egg trays (for handling and selling eggs)
  • Perches (for laying hens)
  • Nests (for laying hens and breeding)
  • Incubator (for breeding)

Once you have all the equipment setup, it’s time to find dependable breeders.

Get Your Chickens

Little chickens in a brooder

It’s time to buy some quality chicks from a reputable breeder. You can buy locally or online, but be careful when buying online. There are two ways to get new chickens and it sounds like a joke. You get to choose between the chicken or the egg.

Geoff told us:

You definitely wanna buy day-old chicks. Leave the hatching of the eggs to the hatchery.

Based on my research, it seems that eggs and chickens sell for about the same price, which means you are better off with the chicks. If you decide to expand your business to incubate your own eggs later, you can potentially increase your profit. You’ll need to learn poultry science first, though.

Some breeders are more honest than others, so make sure they have a guarantee. You might also ask if they have an American Poultry Association flock certification .

Some of the ones consistently mentioned include:

  • Jenks : Business success is often measured by profitability, but longevity is also important. As the longest operating poultry company supplier, they know they understand the poultry farm business.
  • Cackle Hatchery : If you are looking to buy from only one supplier, Cackle is probably the place. They sell pretty much everything you need for raising and selling chickens. Plus, they’ve been around for over 80 years.
  • Privett Hatchery : If you are on the west coast, you might consider getting your chickens from Privett. It’s in New Mexico making it more convenient for a farmer located in the southwest United States.

You can find more breeders and fertile egg suppliers on Chickens and More .

Step 6. How to Run a Chicken Farm

Woman in poultry farm

Poultry farming is a delicate business. You have to:

  • Feed your birds the proper nutrients: We discussed this in the section on feed. This will help promote chicken health.
  • Treat against poultry diseases: If your flock catches a chicken disease, you need to separate the sick ones and care for them. You may also have to hire a vet. Learn more about diseases chickens catch .
  • Protect against predators: We discussed this during the section on design.
  • Dispose of their waste: You’ll need a waste disposal system to help keep the chicken coop clean. 
  • The deep litter system is a method of composting inside the coop. 
  • You can also use an automated system.

Geoff and John use manual processes. They told us:

We move the chicken tractors around so their waste fertilizes the land. Every animal plays a role in the ecosystem.

  • Treat against poultry diseases : If your flock catches a chicken disease, you have to separate sick ones and care for them. You may also have to hire a vet.
  • Maintain documentation of care: You’ll need a great system to document your date of purchase, care, date of processing, and more. Check out USDA documentation requirements .

Author’s note: During my experience in the building automation industry, I found that automated systems make documentation of anything much easier. When you can easily check a log to see when feed was distributed, water consumed, temperatures, and other relevant data, it is much easier to comply with government regulations.

Step 7. Process the Birds

Once the birds have matured to an age you can sell them (typically six to 20 weeks), you need to turn them into meat. Most people will do this using an external processing company, which we discussed in the industry overview, but Geoff and John do it themselves. They told us:

I wish we would’ve known more about how it was going to go with the county in developing the processing facility. I think we probably would’ve just hired a project manager and said, “Deal with the county, make sure everything is taken care of. Let us focus on the stuff we’re good at. 

And I don’t wanna be distracted by explaining to the county about our storage tanks… In the end, I think it (hiring a land-use consultant) probably would’ve saved us a lot on (the) schedule.

Step 8. Sell the Chickens or Eggs

Chickens and eggs

There are several ways for a poultry farm business to sell their chickens and eggs. The business can sell its products to:

  • Consumers: Reach this target market through websites, social media, your own retail location, and farmers’ markets.
  • Restaurants: Get in touch with restaurant owners through similar channels as consumers but also through trade organizations.
  • Poultry processors and wholesalers : Join trade associations or keep reading to find out how to farm for Perdue or Tyson.

How to start a chicken farm for Perdue

If you want to learn the benefits of poultry farming with Perdue, check out the links on their poultry initiatives . As a Perdue farmer, you get access to:

  • Some of the most advanced systems in the industry
  • A consistent supply of industry best practices
  • A regional vet dedicated to helping provide care for your poultry
  • Flock advisors to help you maximize gross income and profit
  • Technical assistance to maintain your systems

They’ll guide you through the process of how to start a poultry farm for Perdue.

How to start a chicken farm for Tyson

If you’re wanting to contract with Tyson, check out their prospective farming partners page. They use guidelines from the University of Georgia and contract with more than 6,000 contract farmers. Contact the nearest live operations manager if you’d like to discuss how to start a poultry farm with Tyson.

How to start a chicken farm to sell eggs

Egg-selling poultry farms have many of the same requirements as broiler farms, but they are focused on getting the most eggs per unit of feed. You’ll be trying to keep your chickens healthy for a longer period of time because layers often start egg production near 20 weeks and can produce eggs daily for three to four years .

Step 9. Other Business Functions

People working together on table

In addition to the basic equipment and chicken care, you’ll need to have your systems in place for standard business operations like:

  • Bartering (unique to farming)

Fortunately, John and Geoff gave us a ton of information on what they use to operate their business selling broiler chickens.

How to start a poultry farm: Hiring

Marion Acres, LLC emphasizes two aspects when hiring:

  • Skill: Do they at least somewhat understand the job?
  • Personality: Are they fun to be around? Similar values? Work Ethic?

For processing employees, they told us:

It’s called Poached. I think that attracts more of the food service industry, people that are used to handling knives and processing things, stuff like that. So we use that for the processing facility.

They also explained most other positions are easily filled with walk-ins and “now hiring” signs.

How to start a poultry farm: Accounting 

Marion Acres uses a variety of tools for accounting. John told us:

Geoff does (accounting), but we do use QuickBooks Online, a lot of spreadsheets.

You can connect QuickBooks to most software, so you might be able to integrate it with other software you love. Geoff and John told us:

We use Clover for here in the store. Shopventory, which handles our inventory. And we do use Square for some of our online .

Make sure you understand your accounting processes because you’ll need to have sufficient funds or be well documented for the farm programs. Learn about other accounting software for farmers and have a professional accountant help you set it up properly.

How to start a poultry farm: Marketing

John discussed their marketing strategy with us:

We have mainly my wife who oversees that team, Rachelle. There (are) about two people right now, besides her. So three total. 

We use Wix, which is very user-friendly, and a very simple platform. It just uploads some pictures and types in some things and they make it look good. So kudos to Wix.  

The team that manages that also manages the inventory.

Marion Acres uses social media because it’s so powerful. Check out their Instagram and LinkTree . Like most business owners, they have found that their search engine optimization is what truly helps drive awareness.

They also mentioned that customer service is a big part of their value. They treat people like family and have a beautiful view with picnic tables. Geoff and John have created such a pleasant experience that some customers come almost daily.

Helvetia produce screenshot

Go start your own business!

Chicken is a staple of most people’s diets. Now you have an idea of how to start a poultry farm, so take a training course with poultry farming for beginners, buy some baby chicks, and get farming today!

Which type of farming would you rather do, broilers or egg-layers?

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Brandon Boushy

Brandon Boushy lives to improve people’s lives by helping them become successful entrepreneurs. His journey started nearly 30 years ago. He consistently excelled at everything he did, but preferred to make the rules rather than follow him. His exploration of self and knowledge has helped him to get an engineering degree, MBA, and countless certifications. When freelancing and rideshare came onto the scene, he recognized the opportunity to play by his own rules. Since 2017, he has helped businesses across all industries achieve more with his research, writing, and marketing strategies. Since 2021, he has been the Lead Writer for UpFlip where he has published over 170 articles on small business success.

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Everything You Need to Know to Create a Profitable Poultry Farm

Last Updated: March 20, 2024 Fact Checked

  • Choosing a Farm Type
  • Establishing the Farm
  • Caring for Chickens
  • Growing Your Farm

Expert Interview

This article was co-authored by Alexandra Doss and by wikiHow staff writer, Raven Minyard, BA . Alexandra Doss is a Poultry & Livestock Expert expert based in Ruskin, Florida. She owns and manages Stellar Game Birds, Poultry, Waterfowl LLC, a selective breeding operation with game birds, poultry, and waterfowl. With over 14 years of experience, she produces strong genetics and health in her hatching eggs, eating eggs, and live birds. The farm is FWC game farm licensed, FDAC licensed for quail, chicken, and duck eating eggs and meat, and NPIP certified. She is known as the Quail Lady and has published several books on raising Coturnix. Her work has been featured in Mother Earth News, Backyard Poultry, Grit, The Chicken Whisperer Magazine, and Community Chickens. She also has a career as a Workforce Management Supervisor and has a certificate in project ​​management. She received a BS from Oregon State in Animal Sciences. There are 20 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,745,246 times.

Running a chicken farm requires more than just agricultural know-how. If you want to be a chicken farmer, you must also think like a business person while growing your brand. Choosing a focus, establishing a brand, raising your chickens, and building your business are all part of chicken farming. Then, as your farm grows, you'll be able to market, finance, and network to grow your business. In this article, we’ll teach you everything you need to know to start a successful chicken farm business.

Quick Steps to Start a Chicken Farm

  • Decide if you want an egg- or meat-production farm and choose the best chicken breeds for your focus.
  • Buy the land for your farm and purchase supplies like coops, brooders, and feeders. Apply for a loan if necessary.
  • Market your farm by creating a website, making ads, and attending agriculture conferences to network.

Choosing a Focus, Breed, and Location

Step 1 Choose an egg-laying farm if you want to work with egg production.

  • Although less common, some chicken farms handle both meat production and egg-laying. If you choose this option, it may require twice as much equipment and physical labor.
  • Studies show that eggs from chickens raised in good environments have double or triple the omega-3 fatty acid content and a third of the cholesterol as other eggs. By creating an egg-laying farm, you can assure your customers that they weren’t fed or exposed to unhealthy chemicals. [2] X Research source

Step 2 Create a meat production farm if you're interested in processing meat.

  • Broiler farms typically grow between 4 and 8 flocks a year, depending on the size of the chickens.
  • Large chickens are typically processed into value-added products like chicken patties and chicken fingers. Medium-sized chickens are often packaged as boneless breasts or whole rotisserie chickens. Small chickens are often sold as fast food products. [4] X Research source

Step 3 Choose a specialty niche for your business, if desired.

  • Egg or meat processing: Processing poultry products for taste, quality, and safety
  • Marketing poultry products: Promoting poultry products through advertisements to increase revenue
  • Chicken breeding: Raising, breeding , and selling chickens for pet owners or other farmers

Step 4 Pick a chicken breed that matches your farming goals.

  • If you want to start an egg-laying farm, for example, you may want to choose a layer breed like Rhode Island Red, Hamburg, or Sussex chickens. [7] X Research source
  • Some good broiler breeds include the Cornish Cross, Bréese, Buckeye, and Delaware chickens. [8] X Research source
  • You can find a list of popular chicken breeds and their specialties at https://chickenbreedslist.com/ .

Step 5 Find a location close to your city's limits.

  • The further you move from your city or town, the cheaper the land will be.
  • If you can't find land near the city limits, look for land in the countryside where you'll have plenty of space to farm.
  • Poultry expert Alexandra Doss recommends that you “have at least an acre or so” of land for a chicken farm, but “a quarter of an acre is fine for a few chickens, too.”

Establishing Your Chicken Farm

Step 1 Pursue a Bachelor's degree in agriculture or business.

  • If you choose agriculture or poultry science, add a business minor (or vice-versa) to take classes on marketing, leadership, and other relevant topics.
  • Get your degree online if you don't have time for a traditional four-year degree.
  • Other ways to learn about poultry farming include taking a training course or consulting an established farmer for advice and mentorship.

Step 2 Learn and follow all poultry farm regulations.

  • If you’re starting a farm in the United States, consider applying for an LLC, which has many benefits for startups.

Step 3 Create a business plan for your chicken farm.

  • If you're running a meat productions farm, for example, you could include your plans for raising and butchering chickens, revenue goals or the first year, and plans for marketing your poultry products in stores.
  • Business plans are useful for attracting investors or business partners down the road.

Step 4 Apply for a loan to fund your chicken farm if necessary.

  • Bring a business outline, evidence of your credit history, pay stubs, and anything else requested by the bank to your meeting.
  • Start with a loan for the minimum amount of equipment and chickens for your farm. You can always get a larger loan as your business grows.

Step 5 Purchase all of the necessary equipment for your chicken farm.

  • Lighting instruments
  • Waterers or heaters
  • Waste disposal system

Step 6 Determine whether to hire laborers for your farm.

  • Start with a small farm so you don't have to pay workers until your chicken farm business is successful.
  • If you need to hire more workers, try to hire those with years of experience in poultry farming for better stability. You’ll also likely need an administrative manager to keep an eye on daily business.

Raising and Caring for Chickens

Step 1 Set up coops or cages for your chickens.

  • Extensive: A cost-effective system in which your chickens roam freely on the ground and just have a shelter.
  • Semi-intensive: In this system, you’ll breed half your chickens in cages and the other half will roam freely on the ground. This system protects the chickens from predators and bad weather.
  • Deep-litter: This system is best for broilers. The chickens can move freely on the ground made of straw, sawdust, and leaves. This system allows you to easily feed them and reach their eggs without unnecessary hurdles.
  • Slatted or wired: This system includes creating small houses with wooden slats or wired mesh flooring. The slats are 4 feet above the ground and you can easily feed the chickens and collect eggs . This is ideal for adult birds as the houses have a low temperature.
  • Battery-caged: In this system, you’ll place the birds in metal cages and separate them into groups. Each cage has its own food and water containers and provides nests for the chickens to lay eggs in. This is the most effective system for egg production, but it may be too expensive for a new business.
  • Build the chicken coop or cage at about 4 sq ft (0.37 m 2 ) per chicken. [17] X Research source
  • Clean the chicken coop or cage regularly to prevent the chickens from spreading diseases.

Step 2 Raise chicks for your farm.

  • When buying chicks, always do some research beforehand to make sure the breeder is dependable. You don’t want to invest a ton of money on chicks just to discover they’re sick or malnourished.
  • Make sure you have the brooder ready before buying and stocking the chicks.

Step 3 Feed your chickens daily.

  • You can also give chickens corn, halved grapes, or cabbage as a treat, but avoid feeding them these treats more than several times a week as it's less healthy than chicken feed. [19] X Trustworthy Source The Humane Society of the United States National organization devoted to the promotion of animal welfare Go to source
  • Nearly 70% of your production cost comes from supplying poultry feed.
  • As you become more experienced, consider learning how to prepare your own feed . Until then, buying it from the market is fine.
  • If your chickens aren’t fed properly, they’ll produce fewer eggs and become susceptible to various diseases.
  • If you use ingredients like maize, ensure the moisture content is never above 10-11%, as this may lead to fungus. To prevent this, purchase your feed from a reliable company.

Step 4 Make sure your chickens get enough light.

  • As there is currently no effective treatment for poultry diseases, vaccinate your chickens to keep the diseases from spreading. Some common vaccines include RDV, Fowl Pox, Cholera, and Mycoplasma. Consult with your vet to get your chickens vaccinated.
  • Not all vets have experience working with chickens, so locate a poultry vet ahead of time. [22] X Trustworthy Source The Humane Society of the United States National organization devoted to the promotion of animal welfare Go to source

Growing Your Poultry Farm

Step 1 Write down your farming sales and production records for future reference.

  • If you notice that you're spending too much on chicken feed, for example, shop around with different suppliers to find cheaper feed.
  • You can also hire an accountant or financial advisor to keep your records organized for you.

Step 2 Market your poultry farm to spread the word.

  • Creating a logo for your business can also provide visibility for your brand. Make sure it aligns with your business (for example, you could never go wrong with incorporating a chicken into your logo) and put it on your website and business cards.
  • If you don’t have a large budget, however, don’t splurge on a logo when you can invest your money into your actual business.
  • Make use of social media, as well. Consider making a Facebook, Instagram, and even a TikTok account to spread the word about your business. Be sure to post regularly!

Step 3 Connect with other farming businesses.

  • Connect with your friends and neighbors, too. Even if they’re not farmers themselves, they may know people who are interested in buying from you or investing in your business.

Step 4 Apply for more loans or investments to grow your business.

  • If you're running a chicken breeding farm, for example, you may want a loan to buy better egg incubators.

Step 5 Consider raising other types of poultry.

Community Q&A

Andy Winder

  • If you're not up for starting a chicken farm from scratch, you can also invest in or buy an existing franchise instead. [26] X Research source Thanks Helpful 0 Not Helpful 0
  • Research methods that successful chicken farms use as a guide for your business. Popular poultry farms include Cargill Meat Solutions, Hormel Foods Corp, Tyson Foods, JBS USA, and Smithfield Foods. Thanks Helpful 0 Not Helpful 0

business plan for 100 broiler chickens

  • Always wash your hands thoroughly after handling chickens. Live poultry often carry salmonella. [27] X Research source Thanks Helpful 0 Not Helpful 1

You Might Also Like

Make Feed for Chickens

Thanks for reading our article! If you’d like to learn more about poultry, check out our in-depth interview with Alexandra Doss .

  • ↑ https://survivallife.com/what-advantages-chicken-farming/
  • ↑ https://www.greenamerica.org/green-living/many-benefits-backyard-chickens
  • ↑ https://www.aces.edu/blog/topics/farming/new-farmers-guide-to-the-commercial-broiler-industry-poultry-husbandry-biosecurity-basics/
  • ↑ https://www.poultry.care/blog/how-to-start-a-successful-poultry-care-farming-business
  • ↑ https://www.fao.org/poultry-production-products/production/poultry-species/chickens/en/
  • ↑ https://www.canr.msu.edu/uploads/234/69325/Chicken_Breed_Chart_to_Help_Choose_Your_Chicken.pdf
  • ↑ https://animal-world.com/best-meat-chicken-breeds/
  • ↑ https://withmydegree.org/can-degree-agriculture/
  • ↑ https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan
  • ↑ https://chickenscage.com/news/how-much-does-the-poultry-farm-equipment-cost.html
  • ↑ https://www.fao.org/poultry-production-products/production/management-and-housing/en/
  • ↑ https://grubblyfarms.com/blogs/the-flyer/how-big-of-a-coop-do-i-need
  • ↑ https://www.humanesociety.org/resources/adopting-and-caring-backyard-chickens
  • ↑ https://www.canr.msu.edu/news/decreasing-daylight-and-its-effect-on-laying-hens
  • ↑ https://extension.missouri.edu/publications/g8903
  • ↑ https://www.irs.gov/businesses/small-businesses-self-employed/what-kind-of-records-should-i-keep
  • ↑ https://www.nerdwallet.com/article/small-business/how-to-apply-small-business-loan
  • ↑ https://www.fao.org/poultry-production-products/production/poultry-species/en/
  • ↑ https://www.investors.com/promoted-content/franshares/how-to-generate-passive-income-through-franchise-investing/
  • ↑ https://www.health.state.mn.us/diseases/animal/backyard.html

About This Article

Alexandra Doss

To start a chicken farm business, decide if you want to focus on eggs, meat production, or another specialty niche, then obtain the necessary equipment. Next, choose a chicken breed that matches your farming goals and set up coops or cages to keep them in. Feed and care for your chickens daily and be sure to separate any chickens that seem ill from the rest of the population. Don't forget to market your business by creating a website and advertisements! For more tips on choosing the best breed for your goals, read on! Did this summary help you? Yes No

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Broiler Poultry Farming – 11 Easy Steps for Beginners

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Broiler poultry farming or broiler chicken farming is a very lucrative and established business. Many people are doing this business in both small scale and commercially for making profits.

Generally, the poultry birds which are raised for meat production is called ‘ Broiler ‘. So, broiler poultry farming means ‘ raising meat chicken or other poultry birds for the purpose of meat production ‘.

Broilers are just like other common poultry birds. Scientists have developed broiler specifically for producing meat in a short period of time. That’s why broilers are raised mainly for meat production purpose .

The term ‘ broiler ‘ is mostly used for a meat producing chicken . But actually, any chicken that is used, bred and raised specifically for meat production purpose is called a broiler .

Today, most of the commercial broilers reach slaughter weight between 4 and 7 weeks of age. Although, the slower growing breeds reach slaughtering weight at approximately 14 weeks of age.

Most of the broilers that we see today have white feathers and yellowish skin. Modern commercial broilers (such as Cornish crosses and Cornish-Rocks) are artificially selected and bred for large-scale, efficient meat production. They are noted for having very fast growth rates, a high feed conversion ratio, and low levels of activity.

Most of the modern commercial broilers are bred to reach a slaughter weight of about 2 kg in only 5 to 7 weeks . Some slow growing free-range and organic strains have been developed which reach slaughter weight at 12 to 16 weeks of age.

Due to extensive breeding selection for rapid early growth and the husbandry used to sustain this, broilers are susceptible to several welfare concerns, particularly skeletal malformation and dysfunction, skin and eye lesions and congestive heart conditions.

Management of ventilation, housing, stocking density and in-house procedures must be evaluated regularly to support good welfare of the flock. Today, producers are using many advance technologies and system for raising broilers. And you can take this opportunity to make some extra profits.

Table of Contents

What Is A Broiler?

Poultry birds which are raised for their meat production is called ‘ Broiler ‘. Broiler poultry farming means ‘raising meat chicken or other poultry birds for the purpose of meat production’.

broiler farming, broiler poultry farming, broiler chicken farming, how to start broiler farming, meat chicken farming, broiler poultry production, meat chickens

What Are the Advantages of Broiler Poultry Farming Business?

Commercial broiler poultry farming is a very popular and profitable business . It has many benefits or advantages. Here we are trying to describe more about the top advantages of broiler poultry production business.

  • Commercial broiler poultry farming is not a new business. It’s an established business and many people are doing this for making profits .
  • Starting both small scale and commercial production of broiler is very easy. Even the beginners can start this business .
  • If you don’t have enough money, then you can start this business in small scale, and expand gradually.
  • Small scale broiler production doesn’t require high capital or investment.
  • You can utilize your family labor for raising broilers. This will help you to make some extra profits and as well as you can meet up your family nutrition demand .
  • Broilers require relatively less space. You can raise many birds in a small piece of land.
  • You can even raise some broilers in your backyard .
  • The returns of investment ratio is good in commercial production of broilers. You will be able to make good profits from your investment.
  • Currently, chicken meat is the most consumed meat in the world. And broiler meat has good demand and value in the market.
  • You don’t have to worry much about marketing your products. Broilers already have very good market.
  • Commercial production can be a great source of income and employment for the rural people. Especially, for the educated unemployed young people.
  • Commercial broiler poultry production is a great way to ensure food security .
  • If you raise broilers, then you and your family members can enjoy fresh meat, and fulfill your family’s nutrition demand.

How to Start Broiler Poultry Farming Business?

As we have mentioned above, starting a broiler chicken production business is very easy and simple. Even the beginners can start raising them. It will be better if you can complete a training before starting commercial production.

For commercial production you will need a lot of equipment, specialized house and many other facilities. Here we are trying to list the important steps for starting and operating a broiler poultry farm .

broiler farming, broiler poultry farming, broiler chicken farming, how to start broiler farming, meat chicken farming, broiler poultry production, meat chickens

Step 1: Learn Practically

First of all, try to learn more about this business practically from an experienced farmer. Having practical knowledge is very important in this business.

Step 2: Complete Training

If possible, try to complete a training. Today, there are many farms or agricultural organizations available throughout the world that are providing training. You can also try to complete a training from any of your nearest agriculture extension office, agricultural colleges and universities.

Step 3: Make An Effective Business Plan

Make a good and effective broiler poultry farming business plan before starting. A good business plan helps to run the business smoothly. Include everything in your business plan from the beginning to marketing. You can ask for help from an expert if you are a beginner for making the broiler poultry farming business plan.

Step 4: Select A Good Location

You have to select a very good location for starting your broiler production business. Selecting a calm, quiet, noise and pollution free place will be very good.

It will be better if the selected area become free from residential area. Ensure availability of water, electricity and transportation facilities in your selected land.

Step 5: Select Right Breed

Selecting the right breed is very important. Today, there are numerous broiler chicken breeds available to choose from. But you should start your business with the breeds which is easily available in your area.

Visit any of your nearest poultry chick suppliers and ask them which breeds are available. Some popular meat chicken breeds are Cornish, Cornish Cross, Jersey Giant , Freedom Rangers, Orpington , Buckeye , Brown Leghorn , Dorking , Brahma etc.

Step 6: Ensure Good Housing

Making a very good and comfortable house with the availability of all required facilities is very important for broiler production. A good house will keep your birds safe from predators, adverse weather conditions and other problems. A hygiene house will help you to keep your birds healthy and free from diseases .

Deep litter system is mostly used for commercial meat chicken farming . And at least 1-2 square feet space is required per bird.

Install good ventilation system and always ensure flow of sufficient amount of fresh and clean air inside the house. And always try to keep the house clean.

broiler farming, broiler poultry farming, broiler chicken farming, how to start broiler farming, meat chicken farming, broiler poultry production, meat chickens

Step 7: Purchase Required Equipment

You need some equipment for running a successful broiler poultry production business. Most of these poultry equipment are easily available in the market. So, you can purchase your required equipment from the market. Please visit an existing farms to learn more about the required equipment for broiler chicken farming business .

Step 8: Provide Adequate Feeding & Watering

Feeding the birds with very good quality and nutritious food is the most important part of commercial broiler poultry farming business. Today, broiler chickens are mostly feed on ready-made or commercial feeds . Such feeds are highly available in the market. You can use such feed for growing your broilers.

Most of the modern broilers that producers raise today have a very good feed to meat conversion rate. These birds on average consume about 1.5 kg of feed to produce 1 kg meat .

In the 1980s, it was typical to produce a 2 kg in 70 days. But in 2018, it takes just 20 days to produce a bird of the same weight.

However, providing the birds with enough clean and fresh water is also very important. They drink a lot. So ensure availability of water all the time. And let the birds to access water as much as they want.

Step 9: Breeding

Most of the broiler producers used to purchase chicks from the supplies, instead of breeding. But if you want to breed and produce hatching eggs, then you have to raise parent stock.

Step 10: Caring & Other Management

Taking good care of the birds is very important for successful broiler poultry farming business. Good caring will keep the birds healthy, and you will be able to get maximum production.

Monitor the health of the birds regularly. Vaccinate them timely and make a stock of required medicines. And always try to keep good contact with a vet in your area. Never provide your birds with contaminated feeds or polluted water. Try to clean the house on a regular basis.

Step 11: Marketing

Marketing broiler chickens is not a problem. It is a very common and popular meat throughout the world. And both demand and price are good. So, you will probably be able to easily sell your products in the local market.

broiler farming, broiler poultry farming, broiler chicken farming, how to start broiler farming, meat chicken farming, broiler poultry production, meat chickens

These are the common steps and ways for starting and operating a successful broiler poultry farming business. If you can manage everything perfectly, then you will be able to make good profits from this business. Hope this guide has helped you! Good luck & may God bless you!

Frequently Asked Questions (FAQs)

People ask many questions about broiler poultry farming business. Here we are trying to list the most common questions about broiler chicken farming, and trying to answer them. Hope you will find your answer. Don’t hesitate to ask us if you have more questions.

Is broiler chicken farming profitable?

Yes, broiler chicken farming is very profitable. Broiler chickens reach marketing weight faster and you will get your invested money back within a very short period of time.

How to start broiler poultry farming business?

Starting broiler production business is relatively easy and simple. You just have to select a good location, choose right breed, make a good house, feed them good quality and nutritious food and take good care of them.

Can broiler chickens lay eggs?

Yes, sure! The broiler hens can lay eggs. The birds which are used for breeding purpose are called ‘parent stock’.

How many month does it take a broiler to grow?

Broiler chickens grow faster and most commercial broilers will reach marketing weight within their 7 weeks of age.

Which is more profitable broiler or layer?

Both are profitable. But you need high investment in layer production. And layer production also takes time. On the other hand, you can start broiler production with relatively less money and you will get your invested money back within 6-7 weeks.

How long can a broiler live?

Generally, the broiler chickens are marketed within their 6-7 weeks of age.

How many bags of feed do I need for 100 broiler?

On an average, 100 broiler chickens will consume around 11 bags of 50 kg broiler feed within their 7 weeks of age.

What is the best food for broilers?

Ready-made commercial broiler poultry feeds which is primarily a mix of corn and soybean meal is ideal for faster growth of the broilers.

How many times a day should I feed my broilers?

You should feed them at least twice a day. Although, chickens enjoy small, frequent meals instead of large meals once a day.

Which breed of broiler grow faster?

Cornish Cross broilers grow faster and reach marketing weight within 6-7 weeks.

What are the disadvantages of broiler chicken farming?

There are some disadvantages of broiler chicken farming such as high risk of diseases, high mortality rate etc.

Are broilers male or female?

The broilers can be both male and female. The male broilers generally have a bigger body than the females.

What is difference between broiler and chicken?

The term ‘Broiler’ is used for the birds which are used for meat production. And chickens are the regular chickens we have around us.

Do broilers eat at night?

Yes, if you turn on the light.

At what age are broiler chickens become ready for marketing?

Most of the broiler chickens become ready for marketing within their 6-7 weeks of age.

How many kg does broiler eat per day?

Depends on the age of the broilers. Generally, a broiler chicken will eat about 1 kg of starter, 1.5 kg of grower and 1.5 kg of finisher to reach market weight.

How can I make my broiler grow faster?

You can increase the body weight of broiler chickens by giving them high quality food and by using growth boosters.

What food makes broiler chicken grow faster?

Broiler poultry feed rich in high protein will help the broilers to grow faster.

How many weeks do broilers eat starter feed?

The broilers chicken generally need starter feed for their first 4 weeks of age.

How do you take care of a broiler?

Taking good care of the broiler chickens is very important for good health and faster growth. Common broiler caring tasks include:

  • Maintain good sanitation
  • Favorable temperature management
  • Providing adequate clean and fresh water
  • Feeding them good quality food
  • Vaccinating and monitoring their health

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How to write a business plan for a poultry farm?

poultry farm business plan

Writing a business plan for a poultry farm can be an intimidating task, but with the right pointers it doesn't have to be.

This guide is designed to provide aspiring and existing poultry farmers with the information they need to create a comprehensive and effective business plan that covers all of their bases. 

Whether you are starting up or looking to grow your current operation, this guide will walk you through the steps necessary to write a successful business plan for your poultry farm. 

We'll cover why writing a business plan is necessary, what information is needed, what should be included in your business plan, and which tools can help make the process easier. 

With this guide as your roadmap, you'll have everything you need to create an effective and comprehensive business plan for your poultry farm!

In this guide:

Why write a business plan for a poultry farm?

  • Information needed to create a business plan for a poultry farm
  • What goes into your poultry farm's financial forecast?

The written part of a poultry farm business plan

  • What tool should I use to write my poultry farm business plan?

Writing a business plan for your poultry farm is an essential exercise because of the following reasons:

  • A business plan acts as a roadmap for your business
  • A business plan is indispensable if you want to secure financing
  • A business plan helps you keep track of the progress of your poultry business

A business plan as the roadmap for your poultry business

A good business plan will clarify how your business should move forward, what steps are necessary to ensure success, and how best to use the available resources. 

It also helps identify potential risks before they become problems that might detract you from meeting your business goals.

A business plan helps you to secure financing for your poultry company

Writing a poultry farm business plan is essential if you need to raise capital to start or expand, as investors and banks will use your business plan to determine if an investment in your poultry farm can generate a good return on their investment. They want to see healthy growth, profitability and cash generation outlined in your business plan.

Financiers look at your revenue projections, costs, assets, liabilities, and cashflows to make informed decisions about investing in your business. If the figures in your business plan are not persuasive, your hope of securing financing may become a distant memory. 

Therefore, your poultry business plan must be comprehensive and convincing enough to get the attention of investors and banks.

Tracking the progress of your poultry business

A well-thought-out poultry business plan allows you to evaluate your financial performance to your initial objectives: this enables you to identify any discrepancies between your expectations and reality so that corrective measures can be taken.

For example, if the operating expenses of your poultry business go up 5% more than what is in your business plan: you could make adjustments to correct the situation. 

You may also define goals and targets for the next 3 to 5 years and use your business plan to track your progress.

Now that we've covered why it's vital, let's look at the information you need to construct a business plan for a poultry farm. 

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What information is needed to create a business plan for a poultry farm?

Carrying out market research for a poultry farm.

Carrying out market research before writing a business plan for a poultry farm is crucial to forecasting revenues and devising an effective strategy. 

Market research offers insightful information on the state of the sector, including competitor analyses, consumer preferences, and trends that could influence upcoming sales. 

You should seek to answer critical questions like:

  • How has the poultry sector fared in recent years?
  • Who is the competition? What is my competitive edge?
  • Which market segments - production, processing, and breeding - are the most lucrative?
  • What are pricing and profit margins like?
  • What have been the upcoming trends in consumer behaviour in the poultry sector?
  • How long does it take from breeding to bird sales?
  • Is the poultry sector highly seasonal? Putting into consideration festive periods.

Knowing these details will allow you to make informed decisions when creating your poultry business plan and ensure your goals are realistic and achievable.

Developing the marketing plan for a poultry farm

Before writing a poultry business plan, you must develop a comprehensive marketing plan. This will account for the budget allocated towards sales and marketing activities such as advertising, promotion, and pricing strategies.

Your marketing plan should also outline strategies you will use to sell your products/services to your target customers and any measures put in place to track progress.

The staffing and equipment needs of a poultry farm

It is critical to consider all necessary investments, such as staffing and equipment requirements, and any potential overhead costs.

For a startup entrepreneur in the poultry business sector, some of the initial costs required to bring the idea to life may include:

  • Cost of renting land
  • Construction costs
  • Cost of buying the birds
  • Vaccination
  • Hiring a veterinary doctor
  • Labour costs
  • Equipment costs

Once you have gathered the information needed to create a business plan for a poultry farm, it is time to take the next step and make a financial forecast. This will help you determine how much money you need to invest in your farm and what kind of returns can be expected from your investments. 

What is the financial forecast for a poultry farm?

The financial forecast for a poultry farm includes the Profit and Loss (P&L) statement, balance sheet, and cash flow statement. 

The projected P&L statement

A projected P&L statement for a poultry business plan provides an estimate of how much money the farm may make in the near future (3-5 years). 

It tells investors and banks if your business is expected to be profitable and by how much it is anticipated to grow. This information helps your financiers decide if they want to finance your poultry farm.

example of projected profit and loss statement in a poultry farm business plan

The projected balance sheet of your poultry farm

The balance sheet for a poultry business plan is an essential financial statement that helps to examine a company's present financial situation. 

It provides a snapshot of all the assets a business owns, such as cash, inventory, equipment, buildings, and property; as well as all of its liabilities like loans and accounts payable (an account that tracks credit purchases). 

This information assists lenders and investors in understanding how the poultry farm is spending its finances and evaluating your company's ability to pay its long-term debt (solvency) and short-term debt (liquidity).

projected balance sheet in a poultry farm business plan

The projected cash flow statement

A cash flow statement for a poultry business plan shows how much money comes in and goes out of the farm during the period under observation. 

A projected cash flow statement helps you plan and ensure that you have enough cash to operate the farm. In addition, Investors are interested in seeing how their cash will be used to grow your business.

poultry farm business plan: cash flow forecast

The initial financing plan

An initial financing plan helps you keep track of the money needed to start a poultry farm. It shows how much money you need and where it should come from. The initial financing plan is also called the sources and uses table. 

The table shows all the different sources of funds, like loans or investments, and how they will be used for expenses such as buying equipment. 

A trustworthy financial forecast is a necessary component of any business plan for a poultry farm, but it is not the only piece of information needed. 

poultry farm busienss plan: sources and uses of funds

To get a holistic view of your business, readers will also need to understand the context behind the numbers - and that comes from the written part of your poultry farm business plan, which we are going to be looking at next.

The written part of a poultry business plan is composed of seven main sections:

The executive summary

The presentation of the company, the products and services section, the market analysis, the strategy section, the operations section.

  • The financial plan

The executive summary section of your poultry business plan should give an overview of the other six sections of the business plan (above) and should cover the following:

  • A thorough overview of the poultry business
  • Your goals and objectives
  • Your business strategy
  • The target market
  • The organisational structure of your business
  • Key financials and funding requirements

The executive summary section of your business plan should grab the attention of readers and encourage them to read the rest of the business plan

When writing this section of your business plan, you should cover the structure and ownership of the farm, its location, and its management team. 

The legal structure of the farm, such as whether it is a sole proprietorship, partnership, corporation, etc., as well as any ownership details, such as who owns what stake in the business and how that might influence decision-making, should be clearly described.

Next, information regarding the poultry farm's location must be presented to give readers a better understanding of its potential customer base. Providing location data, such as the street address and nearby cities and transport infrastructure will give potential investors an idea of how accessible the farm is for customers.

Lastly, a description of the management team and each individual's qualifications and experience in operating a poultry farm should be included. 

Through this information, potential investors will be able to assess the level of expertise and experience that exists within the team. 

For potential investors and lenders, the products and services component of your poultry farm's business plan is critical.

It should provide detailed information on what types of poultry (chicken, duck, turkey, etc.) your farm will be raising, how many birds it plans to produce, how much land and equipment is needed to run the operations and any other relevant details about production capacities.

This section should also include an analysis of the market for your products or services to demonstrate that there is enough demand for your business to be profitable. 

This includes researching competitors’ prices and marketing strategies, understanding customer needs, identifying areas where there may be untapped potential markets, and developing a strategy to differentiate yourself from the competition.

Additionally, this section should discuss any long-term goals or objectives related to product development or expansion into new markets that may help increase profitability over time.

a range of chicken being fed in a poultry farm: illustration for the products and services section of the business plan

When writing the market analysis section of your poultry business plan, it is vital to include information about demographics and segmentation, target markets, barriers to entry and competition. 

Demographics and segmentation should focus on the characteristics of the different customer segments in your target market. This information demonstrates to lenders and investors that there is demand for what you offer, that demand is sufficient, and that you have a reasonable grasp of the market.

Additionally, including information about your target market in your business plan ensures that the products and services your business offers are in line with market demands.

Finally, the competition analysis, when effectively presented, shows how viable your target market is and how well-positioned you are to compete.

When writing the strategy section of your poultry farm business plan, it is essential to include information on your competitive edge, pricing strategy, sales and marketing plan, milestones and risks and mitigants (how you will reduce risks). 

The competitive edge should explain why customers would choose your poultry farm over other businesses offering similar services, and discuss factors such as location, quality of product or customer service standards. 

Also, the pricing strategy should detail how you intend to price products for maximum profitability while remaining competitive within the market. 

It may also be useful to explain your sales and marketing strategy, which should describe how you intend to reach your potential customers and raise brand awareness through various channels, such as social media and print advertising. 

Furthermore, milestones that demonstrate to investors that you have defined growth and development objectives should also be mentioned. 

Lastly, describing potential risks with mitigations shows that you are aware of potential difficulties and have strategies in place to deal with them.

Presenting this information clearly in a business plan helps demonstrate that you have thoroughly considered all aspects of running your poultry farm successfully before launching operations.

The operations section of your poultry farm business plan should include detailed information about your staffing team, roles of staff members, and recruitment plan. It is also vital to list the specific positions that need to be filled, including those necessary for daily operations and those needed for administrative tasks. 

This section of the business plan should also include:

  • The operating hours and any shifts or required rotations.
  • The essential resources and intellectual property the company needs to run, such as permits and licenses.
  • Information about which suppliers you plan to partner with, what kind of services they will provide and their commercial terms. 

When you provide investors with a comprehensive overview of the operations of your poultry farm, they will be better informed about how the business is expected to run and can make an educated decision about whether or not to invest in it. 

The presentation of the financial plan

In the financial plan section, you should talk about the financial forecast that we talked about earlier in this guide. 

This section is crucial because it contains all the facts necessary to demonstrate how much cash you will require and the costs associated with operating a poultry farm.

Now that you know what to include in a poultry farm business plan, it's time to discuss the tools and resources that can be used to create one. 

What tool should I use to write my poultry farm's business plan?

The three main options for drafting a business plan for a poultry farm are: using Word and Excel, paying a consultant to write the plan, or using online business plan software.

Create your poultry farm's business plan using Word or Excel

Creating a poultry farm business plan using Word or Excel might look like a cheap solution, but these programs have their challenges. 

  • You start from a blank screen with no guided instructions
  • It can’t be used to construct a financial forecast
  • You have to be an expert in financial modelling to come up with an accurate forecast
  • It takes a long time to create a complete forecast with Excel

Even if you successfully employ Word and Excel to create your company strategy, the problem of trust still exists. Will investors trust the outcome of your forecasts? That brings us to the next point.

Hire a consultant to write your poultry farm's business plan

Outsourcing a poultry farm business plan to a consultant or accountant is a viable option that can provide you with useful assistance while developing your business plan. 

Consultants are often experienced in writing business plans and accountants can create accurate financial forecasts. 

The only drawbacks to this solution are:

  • Hiring a consultant or an accountant is expensive. The bare minimum for hiring a consultant is usually $2,000 (£1,500), excluding any additional changes required after the first version.
  • An accountant will only help with the financial forecast section of your plan (you’d have to hire a consultant separately).
  • There is the risk of them not understanding the poultry industry adequately to make recommendations or make a strong case to your financiers.

This leaves us with the third option.

Writing the business plan for a poultry farm yourself with an online business plan software

You might want to take matters into your own hands and write your poultry business plan using online business plan software. After all, nobody understands and is more passionate about your business than you do.

Some of the advantages of using an online business plan software are:

  • It makes creating a financial forecast that will wow investors a breeze
  • You don’t have to start from a blank screen (like in Word) and step-by-step instructions are provided for you for each section
  • Helps you to confidently create your plan without worrying that you left out a crucial part
  • Detail outline ensures that everything is covered
  • Ensures that your plan follows the structure that investors and lenders expect
  • You save time with the clear instructions provided
  • Relevant examples are provided
  • No knowledge of accounting required
  • You don’t have to be a financial modelling expert
  • No confusing Excel formulas
  • A professional business plan template is provided, in which you could replace the texts and numbers with your business details to make it your own.

If you're interested in using this type of solution, you can try our software for free by signing up here .

We hope that this article has helped you to better understand how to write the business plan for a poultry farm. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

  • Business plan steps
  • How to write a five-year business plan?
  • Mistakes to avoid in a business plan

Know someone in the poultry farm industry? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Broiler Farming Guide

Beginner’s Guide to Raising Broilers from Start to Finish

Broiler chickens, also known as meat chickens, are a type of poultry that are raised for their meat. They are often reared commercially in large numbers.

Broiler farming is a very intensive process, and it is important to ensure that the birds are well cared for in order to produce healthy meat. Raising broilers can be a fun and rewarding experience, especially if you have the right information to get started.

In this beginner’s guide to broiler farming, we will cover everything from selecting the right breed of bird to setting up your brooder and raising healthy broiler chicks. We’ll also discuss important topics like feed and feeding, vaccination schedules, and common diseases of broiler chickens. By following these simple steps, you can ensure a successful journey from start to finish with your broiler flock. There is also a link to a Raising Broilers from Start to Finish PDF ebook.

Also Read: A Beginner’s Guide to Layer Farming

Some Facts about Broiler Chickens

Some of the facts about broilers include:

  • Broiler is another name given to a poultry species that provide meat that is suitable for broiling.
  • Broilers have a rapid growth rate and they attain marketable or consumable size within 5 weeks.
  • Broiler chickens are easy to raise and manage both on a small, medium and large scale.
  • Broilers convert feed better and faster than any other type of chickens or poultry.
  • Broilers are not rugged or hardy birds; hence they need an optimal form of care and management which includes prompt vaccination and medication, adequate ventilation and high-quality feed.
  • Broilers go through a three-phase feeding program or regime which are broiler starter, broiler grower and broiler finisher.
  • Their meat is juicier and tastier than other poultry meat.
  • They can be raised organically and synthetically but the former is costlier but healthier.
  • They don’t do well on free-range but under an intensive system of management. They can be raised either in cages or deep litter floors.
  • They live longer when raised on free range than when they are completely kept in a pen.
  • Broilers can lay eggs just like every other bird and they can also mate with roosters of other chicken breeds.
  • We have different strains of broiler (some call it breeds). We have the Ross, Cobb, Arbor Acres, Hubbard and Marshall broiler strains.

Broiler Production Programs

There are two broiler production programs that can be used for raising broilers or broiler chicken farming. These are:

  • Occasional broiler production program ; for special events such as Christmas, Easter, and Salah festivals or some other demands like weddings, anniversary celebrations, birthdays, thanksgiving, etc.
  • Regular broiler production programs ; which are; All-in, All-out systems; and multiple production systems.

What you need to get started in raising broilers

When it comes to broiler chicken farming, there are a few things you need to know in order to get started. You will need the following:

  • Brooding house or brooding cage
  • Rearing pen or cage
  • Electric, gas or charcoal brooder (source of heat)
  • Feeders (tray and cone feeders)
  • Drinkers (nipple, fountain or bell drinkers)
  • Brooder guard
  • Wood shavings
  • Water tanks or drums
  • Buckets and bowls
  • Brooms, knives and scissors
  • Vaccines and medicines
  • Weighing scales (digital or analog)
  • Knapsack sprayer
  • Ropes and binding wires
  • Pliers or pinches
  • Good source of water

Broiler Brooding House

How to Find and Select the Right Broiler Chicks

Chicks are younglings of chickens. The quality of broiler chicks you purchase directly affects their growth and feed conversion rates. Therefore, if you start your broiler farming journey with low-quality chicks, you shouldn’t expect anything positive in the end.

Chick quality is a crucial factor for the success of your broiler farm. Chick quality can be determined by factors that include the origin and location of parent stocks and hatcheries, the farming environment, etc. Parent stocks are important because high-quality parent stocks produce high-quality chicks. The production environment is also an important factor in chick quality because it affects performance.

When it comes to getting chicks, you need to choose wisely. Hatcheries are easy to deal with; they offer a wide range of choices and they have good customer service. But there is no guarantee that the chicks you buy will be of good quality.

You can source high-quality day-old chicks (DOC) from reputable hatcheries and marketers and vendors, but you need to be careful if you go the latter route. There are a lot of shady dealers out there who will try to pass off unhealthy or low-performance broiler chicks as high-quality ones in an attempt to make more money.

If you buy chicks from reputable hatcheries, your stock will perform well—and the better it performs, the more money you make. But if you buy chicks from dodgy hatcheries, your chicks will perform badly and your profit will suffer.

Before booking for broiler chicks, it’s important to know what you’re looking for and do your research ahead of time. Make sure to ask the right questions before you buy — and don’t get roped in by limited offers, as they’re likely to turn out to be a scam.

If you’re buying from a DOC vendor or marketer, ask for the following:

  • Name of hatchery or source of parent stock
  • Performance metrics
  • Strain or breed
  • Vaccination and medication schedule/program?
  • When will the chicks be ready for collection?
  • Will the chicks be vaccinated by the hatchery when they are hatched?

What is the best hatchery to buy from?

There is no best hatchery when it comes to sourcing chicks. Some farmers have this misconception that one hatchery is the best. Well, No! We only have reputable hatcheries and none of them can be classified as the best.

Issues may occur in the parent stock and the problem is passed on to the chicks and then to the farmer. If a poultry farmer starts having problems with the chicks, then such a farmer might say the hatchery is bad. However, if the hatchery discovers that there is an issue with a particular batch of chicks, they are ready to compensate affected customers. But the deed has been done which is something they cannot control initially.

Hence, it is best to buy from hatcheries that have excellent track records as well as have their customers at heart. Apart from the physical characteristics of high-quality chicks, you should always consider the public reputation of the hatchery whenever you want to procure or place an order for chicks.

Setting Up or Building a Broiler Pen

Broiler housing systems.

Broiler chickens can be raised in cages (battery cage system) as well as on the floor (deep-litter system). When raised in cages, more birds are raised per unit space.

Deep Litter System

Under this system, the floor of a deep-litter pen is covered with bedding material such as wood shavings, which absorb moisture from the broiler droppings. The litter materials must be able to absorb a lot of moisture. Wood shavings, chopped hay or straw, groundnut hull or rice husks are examples of good litter materials.

Feed and water are served to the birds inside the pen while the litter is packed and replaced when they get wet, smelly or caky.

Broiler Farming

Cage System

The raising of broilers in cages is not common on a commercial level. Under this system, the broilers are raised in a wooden or metal cage. The feeders and drinkers are also placed inside the cage. Although, wood shavings or sawdust are spread under the cage to absorb the moisture from the droppings and it makes cleaning easy.

Broilers Cage System

Getting Started

As mentioned earlier, broilers do well under an intensive management system. That is when they are housed in a pen or cage with restricted movement. The reason for this is not farfetched. They convert the energy meant to be used for scavenging or roaming around to flesh and fat.

A broiler house should be constructed properly. Irrespective of the size and building materials used (wood or brick), the following features must be available.

  • Must be constructed in the correct location
  • The roof must be watertight and non-leaky
  • The floor and walls should be easy to clean and disinfect
  • It should allow adequate ventilation
  • Wild bird and rodent proof roof, walls and floor

Where to locate a broiler house

Before constructing a broiler chicken rearing pen, ensure the following conditions are met.

  • The land must be well-drained and not water-lodged. This is vital especially if you plan to raise broilers on the deep-litter floor system.
  • If possible, the house or pen should be sited far from other poultry houses or farms to minimize the spread or transmission of diseases.
  • The building should be in the east-west direction to avoid direct sunshine into the rearing pen.
  • The house should be well lighted and allow natural sunlight during the day.
  • There should be shades around the house such as tall trees if it is in a hot area. The tall trees however should not hinder natural airflow.
  • Fence the broiler farm or unit to reduce human traffic which will reduce the incidence of disease outbreaks and bird theft.

How to build a broiler chicken pen

  • When building a broiler pen or cage, ensure that the materials used are of good quality, durable and easy to repair when damaged. This is because the house is meant to last for a long time.
  • The width (wideness) of the pen house should not be more than 10 meters (33 feet) for sufficient natural ventilation. The number of broilers to be kept in the pen would determine the length (longness) of the pen. The height of the pen shouldn’t be less than 2 meters.
  • The floor of the pen must be concreted as it makes the floor easy to clean.
  • If you are in the hot and temperate region, ensure that at least 3 sides of the pen side walls are opened but covered with wire nets so as to allow adequate air to flow easily into the pen. These opened sides can be temporarily and partially covered with tarpaulin during brooding or when you have chicks inside the pen.
  • The roof should extend the walls of the pen by 0.5-1 meters. You can slope or ridge the roof. For a ridged roof, the ridge should be open to allow the natural escape of heat due to the chimney or stack effect.
  • You should include a cloakroom or changing room, feed store and there should be a foot dip at the entrance to the area where the chickens are kept.

Broiler Chicken Management

Brooding broiler chicks as a beginner, what is brooding.

Brooding is the act of caring for broiler chicks from one day old to 2 weeks of age. This includes the provision of heat, feed, water, vaccination, medication and other necessary care during their early growing period.

Chicks are just like babies that need maximum care from the mother. However, in the case of chicks, there is no mother and it is the responsibility of their raiser to provide all the support and needs the chicks required.

Broiler chicks can’t regulate their body temperature themselves, they don’t have feathers to protect them from cold and their mother is not there to keep them warm. This is why it is important to provide artificial heaters for them. The artificial heaters can be charcoal stoves, kerosene stoves, gas brooders, electric brooders and incandescent light bulbs.

Apart from providing heat to the chicks during brooding, feed and water must be provided too. These are very important for the survival and quick growth of the chicks. Hence, you will need adequate numbers of feeding trays or flip-top feeders as well as baby drinkers.

The recommended temperatures for broiler chicks are:

  • Day 1 – 34 o C or 93 o F
  • Day 2 – 32 o C or 90 o F
  • Day 7 – 31 o C or 88 o F
  • Day 14 – 27 o C or 81 o F

When it’s one week to the arrival of the chicks, the following should be done or put in place.

  • Clean and disinfect the pen thoroughly with good disinfectants like Morigard, Polidine or V-OX. The floor and walls should not the focus. The production equipment which includes the brooder or heater, feeders and drinkers should not be left out.
  • Re-install the equipment after they must have been disinfected.
  • After the inside of the pen has been properly cleaned and disinfected, prepare a foot dip at the entrance of the pen with the disinfectant solution inside in it. Anyone going in and out of the pen must dip their feet inside the foot dip.
  • Cover up the netted walls with translucent polythene material or white tarpaulin if available. Just ensure the openings are covered to trap heat and stop draught when brooding.
  • Lock the pen until the time the chicks will arrive.

When it is 24 hours to the arrival of the chicks, do the following.

  • Spread the wood shavings to a minimum depth of 5cm above the floor. If you are brooding inside a cage, place newspapers or plywood on the floor of the cage.
  • Light up the heaters (electric bulbs, charcoal stoves, gas brooders, etc.) and if you want to use brooder guards, set them up around the heaters. Place a digital or analog thermometer to monitor the temperature of the whole pen. The required temperature is 34 o C or 93 o F.
  •  Check that the pen is well illuminated by the bulbs and that the floor is easily seen. If there is a need to add more bulbs, do so immediately.
  • Arrange the round tray feeder and drinkers based on the number of broiler chicks.
  • Adjust the feeders and drinkers well so that the chicks can reach the feed and water easily.

When the chicks arrive, do the following.

  • Mix mild broad-spectrum antibiotics, multivitamins and glucose in water and fill all drinkers with the solution 3 hours before the chicks arrive. Put the broiler starter mash or crumbles in all the feed trays.
  • Immediately the chicks arrive, unload the boxes from the van and move the boxes into the brooding pen. Start unboxing the chicks gently but quickly unto the floor. Take a record of the number of chicks inside each box including dead and malformed chicks.
  • Make sure the chicks are even spread or distributed within the brooding area. Also, ensure that they are eating the feed inside the feed trays and drinking water.

In the first 3 days of brooding broiler chicks, you must check them regularly (every 30 minutes) and also check the thermometer reading. However, the most important thing is to check the behavior and arrangement of the chicks to know if the ambient temperature is correct.

Please note:

  • If the chicks are evenly distributed in the pen, it shows the temperature is correct.
  • If the chicks huddle together under the heat source, it means the temperature is too low. In this case, add more heaters.
  • If the chicks move far away from the heat source, it means the temperature is too high. In this case, reduce the heaters or open up a side of the wall to allow heat dissipation.
  • If the chicks are arranged on one side of the pen, it means the heat is not evenly distributed. In this case, check for open walls allowing air movement from outside into the pen.

It is important to also check the water tanks and drinkers. If you are using nipple drinkers, check if the water is coming out. If you are using a fount drinker, ensure that the openings are not blocked by wood shavings.

What you should do for the first 7 days of brooding

  • Administer antibiotics and multivitamins via water for 3-5 days right from day 1.
  • Provide broiler starter feed and water round the clock for the chicks. However, the drinkers and feeders should be washed every day.
  • Check the vitality of the chicks. If you find chicks with vent or cloaca soiled with feces, clean the area with a clean cloth soaked in warm water.
  • If you use newspaper instead of flip-top feedings or feed tray, remove the newspapers after 2 days and replace them with flip-top feeders or trays.
  • Remove dead chicks and bury them immediately.
  • Replace the litter after 5 days.
  • As the chicks grow in size and weight, gradually expand the brooder area if it is partitioned.
  • Reduce the temperature gradually every day. In the hot afternoon, put off some of the heaters to avoid mortalities due to heat stress.
  • Lighting must be provided round the clock to allow the chicks to eat in the evenings and nights.
  • Take the average weight of the chicks every day using a digital weighing scale and kept the records.
  • Keep the records of stock, mortalities, quantity of feed consumed and medication. Do this until the chickens are sold and slaughtered.
You can read this complete guide on the brooding of chicks here

Feeds and Feeding in Broiler Farming

To ensure that the broilers grow healthily, it is essential to feed them with high-quality feed. Low-quality feeds may result in not only low production but also poor health. The nutritional requirements of broilers vary with age; hence three different diets are commonly given to broilers. They are:

  • Broiler starter diet
  • Broiler grower diet
  • Broiler finisher diet
  • Broiler starter diet . This diet usually contains 21-22% crude protein and 3000 Kcal/kg energy. This is fed for the first 10 days of life. Thereafter, the broiler chicks have a commensurate additional growth response.
  • Broiler grower diet . This diet usually contains 19-20% crude protein and 3050 Kcal/kg energy. This is fed after 10 days until 25 days of age.
  • Broiler finisher diet . This diet usually contains 18-19% crude protein and 3100-3200 Kcal/kg energy. This is fed after 25 days of age weeks until the birds reach the market weight between 6-8 weeks.

Some broiler farmers feed the pre-starter diet, which contains more protein and antibiotics for a better start for the first 7 days.

Broilers are commonly given mash but crumbles and pellets are acceptable to them. They should be fed and given water ad libitum. The feeders should be constantly raised to the level of the back of the broilers also to prevent feed wastage.

Many producers market their broilers at 6 weeks. It has been shown that after 8 weeks, the rate of body weight gain of a broiler starts declining while feed conversion continues to increase.

I wrote a complete broiler feeding guide. Click here to read it .

Water Consumption in Broiler Farming

Water is very important to broiler chickens. When deprived of water, they die. A simple way of estimating the volume of water required by broilers is to multiply the age of the broiler in weeks by 2. The answer gives the estimated liters of water needed by 100 broilers daily that week. For instance, at 7 weeks of age, 100 broilers will drink 7 X 2 = 14 liters of water daily. Water consumption increases during hot weather.

Feeder and Drinker Requirements for Broiler Chickens

Broiler health and disease management, how to keep broiler chickens healthy.

Remember the saying, “Prevention is better than cure.” To keep your broilers healthy, there are certain important things that you must do routinely and occasionally. It is not only administering drugs now and then. Doing that will only increase your production costs. This is why it is better to do the things that will prevent your broilers from falling sick and help them grow very well.

  • Ensure you observe a high level of biosecurity. This includes disallowing visitors to enter the pens anyhow and without disinfecting their footwear in the foot dip. Wild birds and rodents should be restricted from the pen area as they are potential disease carriers. Block all holes and crevices.
  • Proper hygiene and sanitation should also be observed. This includes disinfection of all production pens and equipment, regular washing of the feeders and drinkers and proper disposal of poultry wastes and litter. Have an incinerator where dead birds are properly burnt and buried.
  • Avoid giving contaminated or moldy feed to the birds. Ensure the feedstore is adequately ventilated and dry as wet environments accelerate feed spoilage.
  • Give your birds clean and healthy water and not water from questionable sources. If you can’t drink or cook with the water, then it is not safe for your chickens to drink.
  • Ensure adequate ventilation and avoid overcrowding or overstocking the pen more than the ideal capacity.
  • Replace smelly, caked or wet litters with new and clean litters. If you notice the pen is starting to give an ammonic smell or it is past 5 days, it must be packed immediately. 
  • Physical stress weakens the immune system of chickens. Therefore, ensure you reduce the relocation, transportation and handling stresses to the minimum. Administer an anti-stress (multivitamins) after to minimize the effects of stress on the chickens.
  • Vaccinate at the right time and give the necessary medications such as coccidiostat and antibiotics before diseases resurface. Ensure to adhere to the dosage and administration instructions by the manufacturers.
  • If you observe a bird is sick, isolate such bird from the main flock until it recovers.
  • Raise birds of the same kind, batch and age together. Don’t raise broilers, turkeys and cockerels together in the same pen.
  • Always make sure there is enough water and feed for the birds and make sure water is available all the time.

Vaccination and Medication

A common challenge that poultry producers face is the prevention and treatment of diseases in their broiler flocks. Vaccination and the use of medications are two common methods used to protect bird health.

Broiler vaccinations are an important part of ensuring good health in broiler flocks. Vaccinations can protect birds from some diseases, including Marek’s disease, Newcastle disease, and infectious bursal disease. In addition to vaccines, administering medication to broilers can also help to keep them healthy. Some common medications used in broilers include antibiotics and coccidiostats.

What is Vaccination?

Vaccination is the process of protecting chickens from disease by giving them a vaccine. A vaccine is a type of medicine that contains a tiny amount of the germ that causes the disease. When the chickens get vaccinated, their body’s immune system learns how to fight the germ. If those chickens are ever exposed to the disease, their body may be able to fight it off better because of the vaccine.

Some poultry diseases are incurable and the only solution is to prevent them by vaccinating the chickens from such dreadful diseases. Each class of birds has its own unique vaccination program or schedule. For broilers, the suggested vaccination schedule is:

  • Day 7: 1st Lasota or Newcastle disease vaccine
  • Day 12 : 1st Gumboro or Infectious Bursal disease (IBD) vaccine
  • Day 18 : 2nd Gumboro or Infectious Bursal disease (IBD) vaccine
  • Day 28 : 2nd Lasota vaccine
Click here to read how to vaccinate broilers
Read: Vaccination Schedule for Broilers and Turkeys

What is Medication?

Medication in poultry is a broad term that can refer to a variety of different treatments or interventions. It can include antibiotics, vaccines, and other medications used to prevent or treat diseases in poultry. The medication schedule of broilers is as follows.

  • Day 1-3: Antibiotics (Ciprofloxacin) + Multivitamins
  • Day 5-6: Coccidiostats (Aprolium or sulphonamides)
  • Day 7: Multivitamins
  • Day 42-43: Dewormer
  • Give multivitamins after each vaccination and drug administration.

Diseases of Broilers

Among the diseases of broilers are:

Bacterial Diseases

  • Chronic Respiratory Disease (CRD)
  • Colibacillosis
  • Fowl cholera
  • Fowl typhoid
  • Infectious coryza
  • Mycoplasmosis
  • Necrotic and ulcerative enteritis
  • Salmonellosis

Virus Diseases

  • Avian Influenza (Bird flu)
  • Infectious bronchitis
  • Infectious Bursal Disease (Gumboro disease)
  • Lymphoid leucosis
  • Marek’s disease
  • Newcastle disease

Fungal Diseases

  • Aspergillosis
  • Mycotoxicosis

Parasitic Diseases

  • Ascaridiosis
  • Coccidiosis
  • Heterakidosis
  • Histomonosis
  • Knemidokoptosis
  • Raillietiniasis
  • Trichomoniasis

Marketing of Broiler Chickens

Broiler chickens are chickens that are bred and raised for meat production. They are usually sold to consumers in grocery stores or restaurants. There are a few ways to market broiler chickens. One way is to sell them to restaurants or grocery stores. Another way is to slaughter and process them and then sell the meat to consumers.

The advantage of selling broiler chickens to restaurants or grocery stores is that you can get a higher price for them. The disadvantage is that it can be more difficult to find buyers, and you may have to wait until the end of the season to sell all of your chickens.

FAQs about Broilers and Broiler Chicken Farming

These are some of the  Frequently Asked Questions  (FAQs) about broilers and broiler farming/production.

1. How many bags of feed for 100 broilers? How many bags of feed for 100 broilers for 6 weeks?

A broiler would consume an average of 4.25 kg from day old to the end of the 6th week. So, 100 broilers would consume (4.25 X 100) = 425 kg or 17 bags of feed for 6 weeks. A bag is assumed to contain 25kg of feed.

2. How many bags of feed for 50 broilers in a month?

You should expect 50 broiler chickens to eat 130kg of feed in one month. 130kg is 25kg if one bag is assumed to contain 25k of feed.

3. How many feeders for 50, 100 and 200 broilers?

50 broiler chicks need 2 chick tray feeders while 100 adult broilers need 2 tube feeders. 100 broiler chicks need 3 chick tray feeders while 100 adult broilers need 3 tube feeders. For 200 broilers, 6 tray feeders and 6 tube feeders.

4. How many drinkers for 100 broilers?

100 broiler chicks need 2 fount drinkers while 100 adult broilers need 2 bell drinkers.

5. How long does it take a broiler to reach market weight?

A broiler can reach maturity as early as 6 weeks. Though, this is a factor of feeding, management, and pedigree.

6. What is the average weight of a mature broiler?

A mature broiler should have an average weight of 2.2 kg at the 6th week of age

7. How many days should day-old broiler chicks be brooded?

This depends on the current season or weather. However, brooding broilers should not exceed two weeks. After 2 weeks, withdraw any source of heat or warmth and you may remove the polyethylene material used in covering the openings. The principle is whenever the young chicks have developed enough feathers to cover their body, it is unnecessary to supply additional heat again. Read more about brooding broiler chicks.

8. How much would it cost to feed 100 broilers to maturity?

As of the time this post was written, it costs ₦126,000 to feed 100 broilers in Nigeria.

If you have questions on broiler farming that have not been answered, please ask them as comments and I would update this post.

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business plan for 100 broiler chickens

Akinbobola A.

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Buy Chicks Online

70 thoughts on “Beginner’s Guide to Raising Broilers from Start to Finish”

Thanks for this platform can you kindly discuss on formulation of broiler feeds

Hi. Check this post http://www.livestocking.net/diy-easily-formulate-feeds-poultry-birds

Which aspect of formulation?

Pls just kindly add me up on ur WhatsApp 08101420963

My broiler are aways sleeping what can i do

Maybe they are not feeling fine. What other signs are you seeing?

Good! We can also advertise your poultry cage business on our site at an affordable rate. You can send us an email.

Comment:please I Am An Undergratuate From Animal Science P/s Help Me With Feed Formulars(poultry)

Which of the formula?

Dear Akim, pls, i need a step by step broilers feed formula to enable me start my poultry productions

Comment:Is it advisable to rear broiler for 20 weeks before sale

It’s uneconomical to do so.

Pls how many bag of food can 100 broiler eat for 4month?

What is the ideal spacing for broiler chickens raised under deep litter system? and also when raising chickens with 24 replicates, is it advisable to put an infrared lamp in each pen during winter period to carter for warmth?

pls add me your watsapp group

Good a.m, pls add me on the WhatsApp group

Dear Mr Akin, where can I buy day old broiler in Lagos , Ibadan and Ogun State.

You can visit any chicks vendor around these places or place order for them online on Afrimash Nigeria

Pls add me to ur WhatsApp group 0906 546 0183

Thanks, good work

You’re welcome And thanks for reading!

Hello, I am a farmer in Kenya. I am requesting information regarding proper vaccination methods and how to prevent vaccine failure. Thank you.

Kindly check this link to read the article http://www.livestocking.net/how-to-vaccinate-poultry-birds

How can I buy boiler in Ilorin.

Kindly send an email to info[at]livestocking[dot]net

Pls sir should be d average weight of birds per day

Am impress by all d instruction giving Mr. Akin well done thank u for all word knowledge that u have share with us God bless u sir, I am beginner and I am highly encouraged for people like u in the biz we will get there by God grace once again thanks.

Thanks for the kind words. I will continue to give my best. Keep visiting Livestocking!

Pls am about 2 start rearing broilers. But i want 2 start by selling dem in 2wks. Is it profltable & how how many feed will i gv dem 4 dat 2wks

Profitability here is subjective and there is no harm in trying. Each bird should consume about 500 grammes of feed at the end of week 2.

Good evening, please what average kg of feed from 7 weeks to 17 weeks of Noiler Bird would consumed.

I dont know oo

Thank you very very much Akin. God will bless you with more knowledge so serve humanity. Few questions please; 1. At what week will broiler start laying egg. 2. How many days should I deworm broiler in every 4weeks 3. How should I breed broiler for brood stock

Please how much is a carton of broiler.where can I buy from. Can you please give me address or phone number of a Miller in Lagos.

Pls sir what is the best time to feed the birds to gain more weight. My birds are now 6days and d weight is 100.15g per birds

Pls how much will it cost me to raise 35 broilers started from 3 weeks to maturity

I need a day old broiler

How many cartons?

My hen is not feelings fine

I’m sorry about this. What have you done so far?

Can I rear my broiler for 12 – 14 weeks and what are the possible effects especially in terms of size and meat quality compared to 8 – 10 weeks?

Yes, you can rear for 12 – 14 weeks. They will be heavier and have less tender meat. So it all depends on what your customers want.

Well done sir…. kindly add me to your WhatsApp group 09033411488. Thanks

is it possible to feed broiler with starter feed till the slaughter/market stage

Yes, but doing so will simply increase your cost of feeding.

How can I get a feed for ilorin kwara state

Good Day Sir, Pls add me to your whatsapp group. 08143291047

Hello Admin. Thanks for the good work you’re doing. Kindly add me up on your WhatsApp page 07033911056

Hi Adesola. We appreciate your feedback.

Am impressed with what you are doing. Please add me in your WhatsApp group: 08035860007

I learnt so much from the write up. Please, I will like to be added to your WhatsApp group. Thanks

Sorry, we are not on WhatsApp anymore. We are now on Telegram.

Hello, I am about to take the challenge of rearing 1000 broiler birds… please what are the common mistakes most farmers make with such quantity.

Please add me to your whatsapp group. +260973318411…. From zambia

Thanks Akin for your wonderful teachings. I also deal on feed production. I base in Nnewi.

09135307349 (sms only). 07015619297 (for calls).

I need your assistance I want to start rearing of 12broiler , I have no experience before, how many week / or days age do I need, thanks

Since you have no experience, this guide will give you a headstart even if you want to start with day old chicks.

Thank you for your good work. I’m a beginner in the Biz for 2weeks n your write up has help me a long way. Please add me to you telegram group : 08142978013

Click https://t.me/+muoqbz–q_8zNzZk to join

Thanks for the insight given, it’s really help. I learned new things from the write-up. More progress. Please add me on your platform thanks.

I will like to be added to your whatsapp group. 09054836235 I really gained from this right up. Thank you sir

I am new in this and don’t really know much about rearing a broiler. Reading this has really enlightened me to an extent. I am really happy I came across this. What would I have done if I did not come across your write up. I will like to know more and if possible join your group. More grace to you elbow for sharing this knowledge with us. I would say your are doing great and thanks once again. And God bless you

thanks for the post . pls what is the current cost of rearing 200broilers from the scartch asuming you have nothing except the pen. thanks

Please add me to the WhatsApp group 08023277234

Sir, my question goes like this, is true that detergent cannot be used in washing drinker? I was that hypo and salt is advisable instead

Detergents can be used to wash drinkers but if you want to vaccinate via drinking water, do not use any soap or detergents to wash the drinkers.

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Poultry Farming Business Plan

Starting a poultry business in Louisville, Kentucky , presents a lucrative opportunity for those looking to venture into the world of chicken farming business. With the right management, a poultry farming business can be highly profitable, making it one of the most rewarding endeavors in the agricultural industry.

In today’s scenario, the demand for poultry products is consistently growing, indicating the vast potential for success in the chicken farming business. This article aims to guide beginners on how to start chicken farming, from its initial stages as a small farm to the strategies involved in scaling it into a thriving and profitable enterprise.

Whether you’re considering a poultry business plan , interested in the nuances of poultry farming, or seeking guidance for a beginner poultry farming business plan, this article will provide valuable insights into the processes, challenges, and opportunities associated with poultry farming in Kentucky. Discover how to transform a small poultry farm into a successful venture, capitalizing on the thriving market for poultry products.

What is Poultry Farming

Poultry farming is about raising birds like chickens, ducks, geese, and turkeys for their meat and eggs. It can be small or big – there’s a lot you can do.

Starting a chicken farm, whether it’s a small one or a larger operation, is what we call poultry farming. It’s all about growing birds for their meat, eggs, and sometimes feathers. Chickens, turkeys, geese, and ducks are the main focus in this kind of farming. People also sometimes raise other birds like guinea fowl and squabs, but not as often.

So, if you have chicken business ideas and want to start a chicken farm, there are many possibilities. You can go for a small poultry farm design or think big – it’s up to you. Poultry farming offers different options for people who dream of having their own chicken farm business, no matter the size.

How to Start a Poultry Farming Business

If you are interested in being a poultry farm owner, our team of business plan writers in Louisville has crafted a sample business plan for poultry farming below to serve as your guide on how to start poultry farming. It is designed to assist you in making informed decisions and gaining insights into the details of poultry production, a crucial aspect of the animal industry in agriculture. This chicken farming business plan provides a starting point for your journey in planning and navigating the complexities of poultry farming.

Executive Summary

“Feather Grove Farm” (herein also referred to as “Feather Grove” or “the company”) was established on May 1, 2019 by Co-Founders, Mr. John Farmer and Ms. Emily Young. The company is strategically located to initiate a dynamic poultry farming venture in Louisville, KY.

In 2018, the United States imported and exported substantial amounts of poultry products, creating a notable gap in the market for locally produced, sustainable poultry. Feather Grove Farm aims to address this gap by establishing itself as a leading supplier of high-quality poultry products, reducing the reliance on foreign imports, and contributing to the growth of the domestic poultry industry.

Both Co-Founders bring unique skills to the venture. Mr. John Farmer, with a background in agricultural management, has successfully overseen various farming projects. On the other hand, Ms. Emily Young, with a wealth of experience in marketing and sales, will assume the role of Sales and Marketing Manager.

Feather Grove Farm is actively exploring opportunities in Kentucky for acquiring suitable agricultural land. The company is open to collaborations with local communities, government bodies, and fellow agriculture enterprises. This business plan outlines the strategic vision for Feather Grove over the first 5 years of operation, emphasizing positive contributions to the local community and economy.

Operationally, the business will encompass two core activities: (1) the breeding and sale of various poultry breeds and (2) the establishment of an educational farm experience, projected to launch in year 5. The breeding strategy involves constructing three state-of-the-art poultry houses, maximizing production capabilities and ensuring a consistent supply of high-quality poultry throughout the year. The educational farm experience, while contributing to community engagement and awareness, is seen as an integral part of Feather Grove’s broader impact strategy.

Currently, Feather Grove Farm is seeking a $1,340,000 loan to support the first year’s startup costs. The company projects breaking even within the first 18 months of operation and anticipates significant profits from the second year onwards. With support from stakeholders, Feather Grove aims to address the gap in locally produced poultry, create jobs, and establish a sustainable and profitable farming business that brings various benefits to the local community and the broader poultry industry.

Company Overview

Feather Grove Farm is not your typical farm – we’re all about poultry. We’re on a mission to set up a big poultry farm that will be a go-to place for chicken lovers. Our founders, Mr. John Farmer and Ms. Emily Young, each bring their own special skills to the table. John knows his way around farms, and Emily is a pro at selling and marketing.

Our mission is clear – we want to provide leading, locally raised poultry to our community and create a space where everyone can appreciate and enjoy chickens.

We dream of becoming the number one spot in town for amazing, high-quality poultry. And we want our farm to be a place that everyone talks about and can’t wait to visit.

Core Values

Here’s what we’re all about:

  • Always Innovate: We love new ideas that make our farm better.
  • Provide Unique Experiences: Your experience with our chickens matters the most.
  • Build a Diverse Team: Teamwork makes everything run smoothly.
  • Attention for Detail: Planning and paying attention to details are the keys to our success.
  • Build a Better Community: We want to do good things. That means creating jobs, educating folks, and sharing lots of delicious poultry.

Goals and Objectives

Short-term Goals (Next 6-12 months)

  • Get $1.5M USD to start everything up.
  • Find the perfect piece of land for our farm.
  • Build our first chicken coop and get our first batch of chicks.
  • Hire a team to help us kick things off.

Medium-term Goals (Next 1-2 years)

  • Start selling our poultry and break even by the 16th month.
  • Make friends with local grocery stores, markets, and restaurants.
  • Get our second chicken coop going and raise more chickens.

Long-term Goals (Next 2-5 years)

  • Have three big chicken coops running smoothly.
  • Open our farm to the public for everyone to enjoy.
  • Welcome more than 47 awesome staff members to the Feather Grove family.

With everyone’s support, we believe we can turn this dream into a reality, bringing amazing poultry to the people and making our farm a special place for everyone.

Market Analysis

Feather Grove aims to navigate the challenges faced by the poultry industry, drawing inspiration from lessons learned in poultry farming.

Market Trends and Adaptations

  • Local and Sustainable: Following the trend in poultry farming, there’s a rising demand for locally produced poultry. At Feather Grove, we prioritize sustainable and ethical farming practices, ensuring our community has access to fresh, locally sourced eggs.
  • Digital Presence: Like the poultry farming sector’s shift to online platforms, Feather Grove embraces technology. We offer online ordering, home delivery, and even curbside pick-up to make it convenient for our customers.
  • Technological Integration: Modern poultry farming involves smart monitoring systems. At Feather Grove, we leverage technology to monitor the well-being of our flock, ensuring they are healthy and happy.

Sales and Production

  • Broiler Chicken Production: We specialize in the production of broiler chickens, ensuring they are raised in comfortable and well-maintained poultry houses. Our investment in optimal conditions reflects in the quality of our poultry.
  • Egg Production: At Feather Grove, we concentrate on egg production. Our laying houses provide a conducive environment for hens, resulting in best-quality eggs.

Market Distribution

  • Local Markets and Partnerships: Similar to the poultry farming sector, Feather Grove targets local and regional markets. We establish partnerships with local grocery stores, participate in farmers’ markets, and collaborate with restaurants to bring our products directly to consumers.
  • Community-Centric Approach: Much like the emphasis on community impact in poultry farming, Feather Grove actively engages with the local community. We offer farm tours, educational programs, and explore opportunities to collaborate with local businesses.

Integration and Services

  • Diversification of Income Streams: Taking a cue from the integrated approach in poultry farming, Feather Grove aims to diversify income streams. In addition to selling poultry products, we explore value-added services like processed chicken products, poultry manure for fertilizing, and educational programs.
  • Holistic Farming Experience: Feather Grove aims to offer a holistic farming experience. Our farm is not just a place to buy eggs; it is  a community hub where people can learn about sustainable farming practices, participate in events, and connect with the journey of their food.

Products and Services

Our farm produces organic and free-range eggs. We prioritize the health and natural behavior of our laying hens, resulting in superior-quality eggs with rich flavors and nutritional benefits.

Broiler Chickens

Our broiler chickens are raised in spacious, well-ventilated environments. We provide them with a balanced diet, ensuring the production of tender and flavorful meat. Our commitment to ethical farming practices extends to the entire lifecycle of our chickens.

Additional Services

In addition to our poultry products, we offer services such as poultry farming consultation and educational programs. These services aim to share our expertise with aspiring farmers and raise awareness about ethical farming practices.

Marketing Plan

Feather Grove Poultry Farm takes pride in being the exclusive representative of the Kentucky Poultry Club (KPC), an esteemed company in the poultry industry. This strategic partnership positions us to source unique, patent-protected chicken breeds, providing FGPF with a distinct advantage over competitors in the market. Our primary revenue streams will be generated through the sale of these exclusive poultry breeds and visitor admissions to our innovative poultry farm.

Pricing Model

Feather Grove is committed to offering good-quality and exclusive poultry breeds to our customers. The pricing model for our products and services will be designed to reflect the uniqueness and value of these breeds. As we set out, our focus will be on providing transparency and fair pricing to our customers, ensuring accessibility while maintaining the exclusivity of our offerings.

business plan for 100 broiler chickens

Competitive Advantage

Our competitive edge lies in the exclusive partnership with the Kentucky Poultry Club (KPC), offering us access to unique and patent-protected chicken breeds that set Feather Grove apart in the market.

Unique and Proprietary Chicken Breeds

Through our collaboration with KPC, we gain access to chicken breeds that are not only unique but also protected by patents. This exclusive access allows FGPF to introduce a variety of chicken breeds to our customers that they won’t find elsewhere. The distinctiveness of our poultry breeds enhances our brand reputation and market positioning.

Poultry Farm Experience Center

Feather Grove will leverage the exclusive chicken breeds to create a unique and innovative poultry farm experience center. Visitors will have the opportunity to witness and interact with these special breeds, making their visit to Feather Grove memorable and educational. Revenue from visitor admissions will complement our sales of exclusive poultry breeds, creating a diversified income stream.

Key Success Factors

The success of Feather Grove is underpinned by various factors critical to our performance, profitability, and our ability to make the most of the exclusive offerings from the Kentucky Poultry Club.

  • Effective Marketing and Branding: Communicating the exclusivity of our poultry breeds and the unique experience at our farm.
  • Visitor Engagement and Experience: Providing a memorable and educational experience for visitors to the poultry farm.
  • Efficient Operations: Ensuring efficient farm operations for the breeding and care of exclusive chicken breeds.
  • Strategic Pricing: Implementing a pricing strategy that reflects the value of our exclusive offerings while remaining accessible to customers.
  • Collaboration with Kentucky Poultry Club: Maintaining a strong and collaborative relationship with KPC for a continuous supply of unique poultry breeds.
  • Customer Satisfaction: Prioritizing customer satisfaction through transparent practices and excellent service.
  • Community Engagement: Actively engaging with the local community to foster support and awareness of our exclusive poultry farm.
  • Feather Grove Poultry Farm is poised to redefine the poultry farming experience, offering customers and visitors something truly special through our exclusive partnership with the Kentucky Poultry Club.

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  • Email Address *
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Sales and Marketing Plan

At Feather Grove Poultry Farm, our sales approach centers around a “direct to source” strategy. Establishing robust relationships with key customers is our priority, complemented by our commitment to delivering top-notch poultry products and impeccable execution.

Target Customers

Our target customers are strategically categorized based on revenue potential, with a focus on establishing strong connections and delivering quality products.

United Poultry Association (UPA): We aim to secure substantial revenue through strategic collaboration with UPA, leveraging their network to sell our premium poultry breeds to various stakeholders, with a primary focus on exporters.

Local Grocers:

Louisville Grocers: To build partnerships with local grocers to feature our exclusive poultry products.

Educational and Social Events: Targeting local event planners involved in educational and social events provides an opportunity to showcase our poultry farm as a unique and engaging venue. By forming partnerships with event planners, we aim to cater to their specific poultry-related needs.

Sales Strategies

Direct Relationship Building: To forge direct relationships with key customers, understanding their unique needs and preferences.

Product Showcase Events: To host events showcasing our poultry breeds, inviting potential customers like exporters, grocers, florists, and event planners to experience the quality firsthand.

Educational Workshops: To conduct workshops for local grocers and educate them on the distinct features and benefits of our poultry breeds.

Customized Offerings: To tailor our offerings to meet the specific requirements of each customer segment, ensuring a personalized and impactful approach.

Marketing Strategies

Online Presence: To establish a professional and user-friendly website to showcase our poultry breeds, pricing, and farm-related activities.

Social Media Campaigns: To leverage social media platforms to create awareness and engage with potential customers. Regular updates, promotions, and customer testimonials will be shared.

Local Collaborations: To collaborate with local associations, such as the Kentucky Poultry Club, to enhance our visibility in the community.

Participation in Local Events: To actively participate in local fairs, farmers’ markets, and community events to interact directly with potential customers.

Have Questions? Looking To Get Started?

Key Performance Indicators (KPIs)

business plan for 100 broiler chickens

SWOT Analysis

business plan for 100 broiler chickens

Operational Plan

Feather Grove Poultry Farm aims to create a seamless operational process, offering both products and services to cater to retailers, wholesalers, and direct consumers. The combination of the farming area and the innovative visitor center is designed to attract a diverse range of customers, making it a popular destination for those seeking quality chicken products.

Operational Process

Farming Area 

Service Offering: Growing a variety of chickens for sale.

Products Sold: Eggs and chicken products.

Feed Source: Direct sourcing of chicken feeds from Kentucky Poultry Club (KPC).

Payment Method: 100% upfront payment in cash.

Visitor Center 

Service Offering: Visitor center with unique landscape and design.

Features: Walking paths

Target Audience: Tourists, potential chicken and egg buyers, and the general public.

Payment Methods: 100% upfront payment accepted in cash.

Equipment & Inventory

Farming Area: Chicken coops, feeding equipment, farming tools.

Visitor Center: Seating arrangements and visitor amenities.

Inventory: Chicken feeds, eggs, poultry-related merchandise.

Business Operation: 6 days a week (Monday to Saturday).

Hours: 8 am to 5 pm

Management Team

John Farmer 

Co-Founder & Farm Manager

John Farmer is an accomplished and results-driven agricultural professional with over 15 years of experience in managing and optimizing farm operations. Mr. Farmer’s expertise lies in crop cultivation, precision farming, and implementing sustainable agricultural practices. John has a proven track record of increasing yields and profitability through strategic planning and innovative technologies. As a hands-on leader, Mr. Farmer has successfully overseen large-scale farming operations, ensuring efficiency and adherence to quality standards. John is passionate about harnessing technology for agricultural advancements and is committed to contributing to the growth and sustainability of the farming industry.

Emily Young

Co-Founder & Marketing & Sales Officer 

Emily Young is a dedicated agricultural scientist specializing in farming and poultry. With a Master’s degree in Agricultural Science, Emily brings a wealth of knowledge in crop genetics, soil health, and sustainable farming practices. Ms. Young’s research contributions have been published in leading agricultural journals, showcasing strong dedication to advancing the field. Emily excels in designing and conducting experiments to enhance crop resilience and productivity. Emily’s commitment to environmental stewardship and community engagement aligns with the vision of creating more sustainable and resilient agricultural landscapes, especially in the poultry farming sector.  Ms. Young is poised to make lasting contributions to the farming and poultry sectors working towards a more sustainable and promising future for agriculture.

Key Personnel 

The following section outlines each individual role, and their respective responsibilities:

Farm Manager

Oversees the day-to-day operations of the poultry farm. This includes managing the care and health of the poultry, overseeing feeding programs, and monitoring environmental conditions are in place. The farm manager is also responsible for coordinating staff, maintaining equipment, and implementing health and safety protocols on the farm.

Marketing & Sales Officer 

This role involves developing marketing strategies, establishing relationships with retailers, wholesalers, and distributors, and ensuring that the poultry products reach the intended customers. The coordinator may also be involved in market analysis, pricing strategies, and promotional activities to boost sales.

Quality Assurance Specialist

Responsible for maintaining and improving the quality standards of poultry products. The specialist may also be involved in implementing quality control measures throughout the production process, from breeding and raising poultry to processing and packaging.

Poultry Care Specialist

Responsible for the direct care and health of the poultry.

Equipment Maintenance

Manages the maintenance and upkeep of farm equipment.

Organization Structure

business plan for 100 broiler chickens

Financial Plan

The financial projections presented here is a result of careful planning by the management team at Feather Grove Poultry Farm. These projections look ahead and are subject to securing the required funding. It is the responsibility of the audience to conduct their own thorough investigation.

Considering the current state of the market and the specifics of our business, we outline the expected funding needs for the initial year of operations in the following financial plan. This plan serves as a transparent guide, showcasing our commitment to sound financial practices and strategic management.

INCOME STATEMENT

The Pro Forma Income Statement outlines the company’s anticipated financial performance for the next three years, with gross revenue projections of $456,795 in Year 1, $629,776 in Year 2, and $813,124 in Year 3. Earnings before interest, taxes, depreciation, and amortization (EBITDA) show positive growth, reaching $111,548 in Year 1, $180,456 in Year 2, and $248,423 in Year 3. The Pro Forma Income Statement provides key insights into the company’s profitability and financial trajectory.

business plan for 100 broiler chickens

CASH FLOW STATEMENT

The Pro Forma Cash Flow Statement is a vital component of the business plan, projecting cash inflows and outflows over the next three years. It anticipates a strong start in Year 1 with an opening cash balance of $10,000, followed by significant growth in Year 2 with an opening balance of $33,388. By Year 3, the business is poised for continued success, starting with an opening cash balance of $69,756. The statement serves as a critical tool for financial planning, providing insights for strategic decision-making and ensuring effective management of cash resources .

Projected Cash flow

BALANCE SHEET

The Pro Forma Balance Sheet provides a snapshot of the company’s financial standing over the next three years, showcasing a progressive increase in total assets from $80,100 in the opening year to $760,612 in Year 3. Shareholders’ equity, a combination of invested equity, cumulative retained earnings, and dividends paid, is anticipated to grow from $70,100 in the opening year to $271,492 in Year 3, indicating a positive trajectory for the company’s financial health.

Creating a plan for your chicken farm is a wise step, especially when applying for funding. By utilizing a business plan format , you will gain valuable insights. As you learn about the chicken farming industry, your competitors, and your customers, you can develop an effective and strategic marketing plan . This process will help you understand what it takes to start and grow a successful chicken farming business.

In the US, more and more business owners are looking for business plan templates using phrases like sample poultry business plan pdf, poultry farming business plan pdf, poultry business plan pdf, and even poultry business plan pdf South Africa. This indicates that entrepreneurs recognize the significance of having a well-organized business plan outline , including an operational plan , for their chicken farms. These templates are valuable because they offer insights into the specifics of the chicken farming industry and help in developing a robust marketing strategy. As more individuals seek guidance in starting successful chicken farms, these templates become essential for making informed decisions and ensuring sustained growth in the industry.

If you’ve been exploring a chicken business plan, poultry farm business plan, or chicken poultry business plan and you’re still looking for an easy way to create your own, you are in the right place. BSBCON offers business plan writing services across different industries, and many businesses have achieved great success with our help.

Our expert business plan writers specialize in simplifying the process of how to start a poultry farm with winning business plans. Whether you are starting a chicken farm, a larger poultry project, or a combination of both, our expertise in creating effective plans can be a significant help.

Take your poultry farm dreams to new heights with a business plan that sets you up for success. Reach out to us today.

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Chicken Farming Business Plan Sample

OCT.28, 2013

Chicken Farming Business Plan Sample

Executive Summary

2.1 the business.

Kiley Protein farm will be a registered and licensed meat and egg producer based in Kansas City Missouri. The business will act as a model for starting up a chicken farm.  The aim of this business will be to provide the best products.

2.2 Management of Chicken Farming Business

In order to make sure that the business runs smooth and without any hiccup, Kiley Lawson, the owner of the business will hire 2 managers and a doctor. The managers will be responsible for procurement and sales, while the doctor will be the one looking after the operations of the farm. If you need to know how to start chicken farming, management is the first thing you need to learn. This is not like a business plan for bank as you need to be involved at all levels to make sure that the farm operates profitably.

2.3 Customers of Chicken Farming Business

Before we can explore more aspects of how to set up a poultry farm business, we need to see what the customers are that we are working with. The main customers of this business will be:

  • Chicken retailers in the area.
  • Hotels and restaurants.
  • Grocery stores that sell chicken.
  • End consumers.

Company Summary

3.1 company owner.

Kiley Lawson will be the owner of the Kiley Protein Farm. Kiley has been a manager in a poultry farm for the last 5 years. She has got money in inheritance and now she wants to invest it in a good business. Having the funds and the experience in this field made her the perfect owner and chief executive of a poultry farming business.

3.2 Why the Chicken Farming Business is being started?

Kiley has noticed that there is a gap in the market. Kansas City is a big consumer of meat in the area but they have to import it from other cities as the production in the city cannot suffice the demand. Kiley wants to bridge this gap. This example of business plan for poultry farming will cover all the aspects there are about chicken farming and how Kiley will be filling the gap.

Marketing Analysis of Chicken Farming Business

Uk start-up visa business plan.

If you want to know how to write a business plan for a chicken farm, you need to run a thorough marketing analysis of the industry. If we look at the trends in the poultry industry, the consumption of meat in the US has been up by as much as 540% since 1940. This translates to a multibillion-dollar industry that has a scope for aggressive expansion just like a mushroom farming business plan .

However, this must also be noted that starting a chicken business is not an easy feat to undertake. This is mainly because the industry already has a lot of well-reputed and established brands that are providing the services.

Let’s explore more marketing factors related to this poultry farm business plan .

5.1 Market Trends

If you want to know how to open a chicken farm, you need to see the market trends. It can be seen that the chicken market has grown from $8.3 billion in 2008 to more than $40 billion in 2018. Experts are expecting another 300% growth in the sector by 2030. This means one thing; the business is a good one to enter.

5.2.1 Restaurants and Hotels

Our largest customers will be these. We will make agreements with them to be the sole suppliers of all their meat and eggs. This will make us a bunch of money and that too for a long period of time.

5.2.2 Grocery Stores

We’ll offer frozen meat products and eggs at the popular grocery store in the area. Once the brand makes a name for itself, this will become one of the most profitable segments of our market.

5.2.3 End Consumer

We will be opening two outlets to sell the product directly to the end consumer. This will not be a very profitable thing at the start but once we penetrate this segment of the market, we can make top dollar.

5.2.4 Chicken and Egg Retailers

We will provide our product to the retailers who have established sales and are selling product from other producers. We will offer it at a lower price to shift them to us.

5.3 Business Target

  • To be a leading provider of meat and eggs in the US.
  • To expand the business worldwide in 10 years.
  • To establish a reputable brand of organic meat and eggs.
  • To be the best meat and eggs provider in the state of Missouri.

5.4 Product Pricing

We will keep the prices low at the start to attract customers. This will be done for the first six months. Once we get customers and make a name of the brand then we can increase the prices gradually and adjust them where there is the perfect balance of sales volume and profit margin.

Marketing Strategy

It is of cardinal importance to make a strong marketing strategy if you have to establish a profitable chicken farming business. Your poultry marketing plan needs to focus on the strengths you have over the competition. The main advantage Kiley Protein has is that they are providing organic meat and eggs, something not many of the others are providing.

Let’s see how this sample business proposal for poultry farming covers the marketing part.

6.1 Competitive Analysis

  • We are one of the very few businesses in the area providing organic meat and eggs. This is the biggest competitive advantage that we have.
  • We will provide meat in varieties. Boneless, leg pieces, minced meat, will all be offered as different products.
  • We will make deals with bulk customers and make long term agreements with them to be their sole suppliers.

6.2 Sales Strategy

  • We will use YouTube and Facebook ads to advertise out product and highlight how are we better.
  • We will send salespersons to large customers (hotels and fast-food chains) to sign long term agreements.
  • For the average customer, we will offer discounted rates and lucky draws on every purchase to attract sales.

Personnel plan

This business plan for poultry farm pdf also covers the staff that will be needed to run the farm and all of its operations. Just like a pig farming business plan , this business also needs quite a bit of staff to keep the farm running.

7.1 Company Staff

  • Kiley Lawson will be the owner and the CEO of the chicken farming business.
  • 2 Managers for procurement and sales.
  • 1 Doctor to run the farm.
  • 8 Handlers to feed and look after the chicken.
  • 3 Drivers for the delivery trucks.
  • 4 Salesmen to tun the outlets.
  • 4 Delivery boys to deliver the online orders.

7.2 Average Salary of Employees

Financial plan.

The next thing this start chicken farming business plan needs to cover is the financial plan, an estimate of all the costs involved in setting up this business. Just like a goat farming business plan , we need to have an estimate before we start it.

Here are the costs that the owner will have to arrange:

  • The cost of setting up the farm and procuring the machinery.
  • The salaries of the staff of the farm for the first 6 months.
  • The cost of food for the chicken for the first lot (40 days).
  • The cost of setting up outlets to sell the product.
  • The cost of promoting the business.
  • The cost of buying vehicles to transport the product to the market.
  • The money needed to create an online store.

8.5 Projected Balance Sheet

8.6 business ratios.

Download Chicken Farming Business Plan Sample in pdf

business plan for 100 broiler chickens

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PoultryCare

Chicken Farming Business Plan For Beginners

How to start poultry farming business – chicken farming business plan for beginners.

If you are interested in being a poultry farmer, you must want to know how to start a poultry farming business for beginners, this article tell you the chicken farming business plan which could be helpful for you.

Why to Start Poultry Farming Business Plan

A Poultry farming business can be called one of the most lucrative in the world if it is managed properly. The poultry farmers now we have are not enough that’s why chicken farming business has become so much profitable. It has become the finest opportunity of making a good amount of money in a short period of time. This article will focus on the process of poultry farming, the process of poultry from small farm and how to make it a big one.

1. Fast Reproduction and Large in Numbers

A healthy layer chicken almost lays an egg every day or 4 eggs in a week sometimes it lays 7 eggs in a week too, these all depends on the quality of your birds. Some birds can lay 325 eggs in a year. And it takes 21 days to hatch. Technically this means that a layer chicken is able to produce another layer twice in three days. So, if you have 500 healthy California white birds they are capable of giving you 12,000 chicks within 40 days.

2. A Fast Growth Rate

The most interesting thing about the poultry is its high growth rate. It takes about 21 days when the eggs are hatched. After their birth it takes about 27 to 28 weeks when they are fully ready for the market. That means a poultry farmer starts earning his income in just 31 weeks after he has successfully started his poultry farming business. According to the calculation he will be able to double his income in a year. However there are some uncertainties in this business, mortality and diseases are some of them but it can be reduced by taking proper managements and vaccination.

3. Sales at a Very Profitable Price

The market price of a bird is not so low you can a good profit from it. The price of a fully grown healthy chicken is about 10 to 11 dollar in the market. So if you are the one who produce 12,000 chickens in 40 days in his farm, you obviously are making 120,000 dollar when they are sold completely.

4. The Egg Market is Also Large

The poultry egg market is also good and very profitable. With the meat business, the poultry eggs are another source of good profit. You can earn about 2 to 3 dollar for each crate of smaller eggs and 3-4 for bigger one. Every crate has 30 eggs. So if you have 500 layers in your farm and they lays 12,000 eggs in a month and if you want to sell all of them then you are making 1,500 dollar per month.

Before Starting Your Poultry Farming Business Plan

Before you start your chicken farm business, you have to make a poultry farming business plan, it is very important for all types of business. A business plan is like a road map which tells you where you are going with your business. A business plan will tell you at which point you are now in your business. Your poultry farming business plan should include the following points.

1. Select The Type of Poultry Bird

The first step of starting a poultry business is the selection of bird type. Here you will choose the type of birds is that layer chicken or broiler. You can choose any of them it totally up to you. There are some other types of birds that you can bring in your consideration. They are the duck, goose, turkey etc.

2. Select The Cage Type of Your Poultry

Another important factor consider before baking the final plan of your chicken farm is to select the chicken cage type and size. Maybe you are thinking that, this is not that much necessary to think before starting the business, but believe it actually is. Estimating over your cost over the chicken cages will affect both positively and negatively on your entire poultry business plan. So go through the cage type on our website and choose the best type of cages you need.

3. Sort out The Area of Interest

You can’t start poultry business without a goal. You have to choose a path where you want to flow your business. This will concentrate your focus in one point and will ensure higher level of professionalism but if you want to work with two areas then no problem. Here are some niches of poultry farming.

  • Layer Chicken Breeding : These are mainly used for egg production.
  • Broiler Breeding : It is used for chicken meat production.
  • Hatchery : Is for hatching new chicks.
  • Poultry feed : It produce feeds for other poultry farms.

You can choose any of them. You can choose breed layer and broiler together if you want to.

4. Specify Poultry Location

Another important sector of poultry farming is choosing the location where you will set up for your business. It has a direct impact with the start up cost. My preferable place for a poultry farm is a rural area with a road nearby. This will reduce your cost of land and labor. When you start your poultry farming business you may not want to spend all of your money for a land in urban area. There are some other difficulties in urban area with poultry farming. Govt. will not allow you to make a farm in a residential area for health issue. So it is better to select a perfect land for your business in a rural area.

5. Investment Capital

After you have specified your location now you know how much capital you are required to start your chicken farming business plan. Write down all of your capital you need and manage the source where to get manage it.

Like every business the bigger your business plan the bigger you have to invest. You have to decide how much capital you can afford for this business.

Poultry Farming Business Plan – How to Get Going?

You have all of your business plans ready but if you don’t apply it then all are useless. We consider you have your capital ready if you have that then start for the next steps.

Step 1: Buy The Land

Like we suggested you earlier you have to choose a land which is a remote place from city. But remember don’t choose any place which is too far from the city and which don’t have any well transportation system.

Step 2: Build The Required Structure

A good housing system is very important for your poultry farming business. A good housing system not only save your chickens from danger but also increase your profit in poultry business. Every poultry housing systems are classified according to the management system, scale and the use. The common types of poultry housing systems used are

  • Half litter
  • Deep litter

Step 3: Buy Cages

Purchasing chicken cages is a very important part of the business as many of the affecting factors directly depends on the size, orientation, strength and layout of the chicken cage. Make proper measurements and analyze your poultry size and budget before buying the chicken cage. Here are the available chicken cages we offer – layer chicken cage (battery cage) , baby chick cage , broiler cage , commercial quail cages and commercial rabbit cages , etc.Hightop Poultry Equipmentis one of the leading chicken cage and poultry farm equipment manufacturer in China,contact usnow to get the free layout design according to your chicken house and birds quantity.

We have got another article in this blog describing the usage and utility of each of the cage types and surely that will help you to choose the best fit of your poultry.

Step 4: Buy Birds/Chicks

It is perfect decision to choose day old chick to start your poultry business. Before you buy these chicks find a reliable Hatchery where you can get healthy chicks. It will not cost you too much.

Step 5: Other Items and Accessories You Need

There are some otherpoultry cage accessorieslikedrinkers,feeders, Parches, crates, nests,lighting system,egg incubator,waste disposal system, etc.

You have to consider these costs too. And as an eventual part of plan, we also provide you the best poultry farm equipment like –Automatic egg collector,automatic feeding system,automatic manure removal machine,disinfectant fogging machineand cooling system, etc. in a very affordable price and top quality.

Challenges in Poultry Business Startup

Poultry farming is one of the most profitable business in these days. But you have to know the risk of this business. Though there are no businesses which are beyond risk and challenges.

1. Lack of Government Support

From our previous experiences we all may think that govt. will help us at our critical time in this business. But don’t be sure about it. Prepare yourself that govt. will not help when you need them. Think that you have to run your business alone without the help of any one. Take a backup for sudden loss. It may help you to run your business properly and if you get help from the govt. think that it is a bonus.

2. A Very High Starting Capital

It is said money is everything. So without a proper funding you will not be able to run your business. Like other business, poultry farming business also needs proper funding. Without it you may not be able to add extra facilities which will increase your production rate.

You need proper funding to purchase land, poultry farm equipment, food for your chick and you need to pay your labor. In all sector you need a good capital. So you should do a research on your cost and capital you have then you should start your poultry farm business. We can provide you the poultry cage and chicken farm equipment with good price, help you to save money.

3. Disease Out Breaking

A dirty environment in your firm will invite many diseases and infections. Poultry are very sensitive to the environmental changes. If the poultry farm is not taken care of properly the birds will easily be exposed to different kinds of bacteria. You have to keep your poultry farm clean as much as possible. Automatic manure cleaning system,disinfectant fogging machineandventilating systemcan help you.

You must not bring any contaminated equipment, footwear or even vehicles. Also do not allow any visitors in your poultry farm environment.

4. Other Influencing Factors

There are some other factors that can affect your poultry farming business like proper vaccination. You have to be able to afford it may become difficult for you if you are a small scale poultry farmer. So the thing you have to do is gather some other farmers like you and buy the vaccine.

Another challenge in poultry farming is the high cost of poultry food. So it is seen that most of the farmers who have a little capital, economize or ration the food. It affects the profit in a large scale.

Want to buy chicken cage and poultry farm equipment to start your own poultry farming business? Please feel free to contact us.

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How to start a Broiler Chicken production business in Zimbabwe and the business plan

Posted by StartupBiz Zimbabwe | Jan 31, 2015 | Agriculture Industry , Business Ideas , Business Plans , Starting a Business | 59

How to start a Broiler Chicken production business in Zimbabwe and the business plan

Raising broiler chickens is becoming more popular in Zimbabwe, as people try to find extra income amid the growing economic challenges and high unemployment levels in the country. Many have lost hopes of ever getting jobs in the formal sector, and have started different types of income generating projects.

Broiler chicken farming business in Zimbabwe can be very profitable if it is properly run under acceptable methods and conditions conducive for the chicken production, good management and a good business plan. 

Before you start a broiler production business, you have to decide how many chickens you want to keep, where you are going keep them, and your target market. The number of birds you keep will depend on the amount of land and capital you have, and also the size of your target market. You should always carry out a feasibility study, market research and write a business plan before you venture into any business. Do not make the mistake of starting a broiler business or any other business just because someone is doing it and he/she says it’s profitable.

What you need

Land, Housing and Equipment

This is a very important factor to consider. It will determine whether you succeed or not in the poultry business.  The kind of housing you need and the size of the land will depend on the size of your poultry project. An ideal poultry farm should be sited where there’s a large availability of cheap land and at the same time should be close to your market. Broilers cannot adjust well to temperature extremes, so it is very important that chickens be housed, cared and provided with an environment that will enable them to maintain their thermal balance. The right housing should have proper ventilation and the right lighting. The length of the broiler house should run from east to west to prevent direct sunlight. Birds need a certain minimum space and convenient place to grow well, otherwise if the space is not enough they may suffocate to death, which will be a great loss to your business. You should allow 0.1 square metres per bird. Your housing can be barns, chicken runs or hutches. The cost of construction depends on the size. You should have equipment including feeders, drinkers, lighting system and waste disposal system.

Day old chicks

The mortality rate of the broilers, their growth and weight will depend on the brand of day old chicks which you buy. Some brands grow slower, and have a high mortality rate. You should make your own research on which brand to buy, not to just buy the cheapest ones, as that will cost you.  Enquire from those who are already in the broiler business.  Ask the companies if they offer any guarantee on their day old chicks. Some companies will replace your chicks if they die and if you have any problems with the chicks, you can return them and you will given new chicks. The popular day old chicks’ providers in Zimbabwe include Irvines, Hubbard,Chinyika and Novatek.

Stock feeds

The profitability of the broiler chicken farming business depends on minimizing the mortality rates and optimizing the target weight of the birds. Broiler diets are formulated to provide the protein, energy, vitamins and other nutrients essential for health and efficient broiler production.  So the type of feeds you choose will determine the success of your business. On average, by the time a bird reaches 6 weeks, it should have consumed a total of 4kg of broiler feeds.  Six weeks is the age at which most broilers are sold, and they will be having an average live weight of between 2.2kg to 2.4kg, depending on management, breed, age and uniformity. About 70% of your expenses will go towards poultry feeding. You will also need proper vaccines and medications to prevent diseases and promote growth of your broilers.

For large scale broiler production, you can produce the feeds by yourself. You will have to learn how to make broiler feeds, and purchase the necessary equipment, and this will cut your feeding costs. For small scale broiler production, it is better to buy already-made broiler feeds. You can buy stock feeds which are complete such that you give them to your birds without adding anything. For those with access to cheap home grown maize, you can buy broiler concentrate feeds. You will then mix the broiler concentrate with maize meal, according to the ratio specified on the concentrate feed packet. This will lead to lower feeding costs, while providing all the necessary nutrients required by the birds.

You have to carry out a research concerning which brand to buy, as there are many broiler feeds brands in the market. The type of feeds you choose will determine the growth rate, health, and weight of your birds. You will have to feed the birds according to the specific instructions on the packet of the feed, otherwise your birds may die.  The popular brands of broiler feeds in Zimbabwe include Pro feeds, AgriFoods, Feedmix and National foods.

Management and Labour

The number of staff you will need depends on the size of your poultry farming project.  If you are keeping 50 birds at the back of your house you may not need an employee as you and your family will take care of the birds. On the other hand, if you have a poultry farm you will need dedicated staff to look after the birds, and to manage the business. You need good management skills and technical knowledge of broiler rearing techniques if you want to be profitable. Do your research, and train those who are working for you.

The amount of capital you need will depend on the scale of your project, location of your farm, and the type of management technology you are using.

With so many people eating chicken, and the country importing hundreds of millions dollars worth of chicken every year, you do not have to be a graduate to figure out that there is a huge demand for chickens in Zimbabwe. Before you start the broiler chicken business, you should define the market you are targeting. For small scale broiler production, you can sell to those in your neighborhood, by simply putting a ‘Chicken for sale’ sign at your gate.  For medium to large scale broiler chicken production, you can target households, butchers, schools, restaurants, companies, events, abattoirs etc. You can also advertise your chickens business in the media or online.  If you have good networking skills it will be very easy for you to market your chicken. If you are producing more than 1000 birds, you can always sell your birds to abattoirs and companies which sell the packed chicken meat you buy from supermarkets eg Surrey etc.

Pre-Written Broiler Poultry Production Business Plan  (PDF, Word And Excel) : Comprehensive Version, Short Bank Loan Version, Automated Excel Financial Statements

For an in-depth analysis of the broiler poultry production business in Zimbabwe, purchase our business plan. We decided to introduce the business plans after noting that many Zimbabweans were venturing into the broiler business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run a broiler business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the broiler chicken production business plan will lay out all the costs involved in setting up and running the broiler business. The business plan is designed uniquely for the Zimbabwean market.

Good job and extensive research on your business plan thank you.
I have been impressed with the level of depth and completeness of your business plans. All product, operational, financial and marketing guidelines are there. Fantastic! Please do add more plans.
You have been really helpful. Its a rare commodity in Zimbabwe. Keep it up!
It is a great opportunity having you around. Your business plans are well planned after a thorough research. They have actually opened up my approach to business. Thanx
Very insightful and relevant homegrown solutions. Empowerment begins in the mind and this is it…
I found the business plans very informative, helpful to make appropriate decisions.
Thanks for the business plan, it’s good, it gives me a good direction of my journey, with this I hope I will prosper,  it’s helpful i learnt a lot.
The business plan I purchased was well written and you did an extensive research, I am satisfied keep  up the good work guys and I am planning to come back for more other orders.
The StartupBiz business plans are excellent, well prepared, fully detailed. I had not that much of the financial knowledge of the Agri business I wanted to venture into but I can tell you right now that from the moment I went through those farm business plans I had purchased, I started having the real picture of what I was to get in to,what was needed for me to be financially successful and I would want to tell my fellow mates that if you really want the business you want to venture into to be successful I think you need to get one of the StartupBiz Business plan.You wont go wrong with those ones
I recently used their service am delighted to say I am a happy customer thank you keep it up and God bless with the business

Uses of the Broiler Production   Business Plan (PDF, Word And Excel)

The broiler production business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your poultry business
  • As a project proposal
  • Assessing profitability of the poultry business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

Contents of the Broiler Poultry Production Business Plan (PDF, Word And Excel)

The business plan include, but not limited to:

  • Market Analysis
  • Industry Analysis
  • Automated Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, loan repayment calculations, start-up costs)
  • Marketing Strategy
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements (e.g. type of housing required, feed required e.t.c.)
  • Operational Strategy
  • Why some Zimbabweans in broiler poultry business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your broiler poultry business in Zimbabwe
  • Government regulations

The broiler production business plan includes technical aspects of how to keep and rear the broilers. It also includes a mini-directory with contacts which will prove to be helpful in launching and running the broiler poultry business. E.g. We will provide the contact details of the companies that produce feeds, construct broiler houses e.t.c.

The Broilers Business plan package consist of 4 files

  • Broiler Production Business Plan – PDF file (Comprehensive – 73 pages)
  • Broiler Poultry Business Plan – Editable Word File (Comprehensive – 73 pages)
  • Broilers Poultry Production Business Plan Bank Version – Editable Word File (Short version for applying for a loan – 34 pages)
  • Broilers Business Plan Automated Financial Statements – (Editable Excel file)

The business plan financials are in USD currency. 

The financial statements are automated. This implies that you can change eg the number of birds, price per bird etc, and all the other financial statements will automatically adjust to reflect the change.

Get the Broiler Poultry Production Business Plan (PDF, Word And Excel)

We decided to make them affordable for anyone who would want a business plan, and the price for pre-written business plans is only ZWL$350 000 for soft copies. When you pay via PayPal, Mastercard or Visa Card, the soft copy costs US$25 .

You can purchase via Paynow using Ecocash, One Money or Telecash. You just click Pay Now  (scroll down)    and you will then be taken to Pay now website where you make the payment. Just follow the instructions; you will be done with the payment process in 2 minutes. We will email the business plan (PDF format, Microsoft word format, and a Microsoft Excel file with the financial statements)  to you within 24 hours, using the email address you provided when you were paying.

If you have a PayPal account, MasterCard or Visa Card , you can purchase the business plan via PayPal.  You just click Buy now  (scroll down) and you will then be taken to PayPal website where you make the payment. Just follow the instructions; you will be done with the payment process in 2 minutes. We will email the business plan (PDF format, Microsoft word format, and a Microsoft Excel file with the financial statements) to you within 24 hours, using the email address you provided when you were paying.

You can also purchase hard copies and/or soft copies at our offices in Harare. Visit  StartupBiz Zimbabwe, Suite 201, 2nd Floor, Morgan House, George Silundika Avenue (between 1st Street & 2nd Street), Harare  . The cost of the business plan is ZWL$350 000 (soft copies).

For any questions, other payment options, email us on [email protected] , call/whatsapp us on +263778798072  (Whatsapp us by clicking the link https://wa.me/263778798072 )  .

Broiler Production Business Plan 

Click Buy now to purchase using Paypal, MasterCard or VisaCard (US$25)

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A note from StartupBiz Zimbabwe: Everyday we send business updates via Whatsapp. Click the link to join: https://chat.whatsapp.com/DPa61WKvMHN5PGVJERxd9T or send the word join via Whatsapp to  +263778798072  (Whatsapp us by clicking the link https://wa.me/263778798072 ).

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About The Author

StartupBiz Zimbabwe

StartupBiz Zimbabwe

StartupBiz Zimbabwe is a business research firm based in Zimbabwe. We sell prewritten business plans for various industries including agriculture, transport, manufacturing, retail and education. StartupBiz Zimbabwe also publishes articles on business ideas, business news, business tips, personal finance, entrepreneur interviews and profiles.

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59 Comments

chris nyasha Dhinembira

Please I would really appreciate if you can write about layer production, thats what I think I would want to try. Where can I get the project proposal done and the costs?

Menard

I will do the research and write the article about layer production.

Betah Vircus

How much is it for 100 birds and feeds?

Anonymous

Hi tatenda kaondera ,I would like to start this chicken project I have a structure already which accomodates Up to 1000 chickens My phone no is 0715061861 I live in avondale

chris Matundu

I try all the way to come up chicken production farming I wrote the proposal and I’m lack people who can equips me and my focus its to look forward I will never give up!!!!!!!!!!!

Doctor

Please can you contact me for more info and a business plan for a chicken hut which tooks 500 birds

Hello please contact me on Whatsapp so we can talk it out

±263772979599

Stephen

This is what I wanted can you email it to me if you have one for beef fattening and for goats milking and meat please send them to me please

Ko how are u

this layers idea is cool can you also reseach on road runners

tatenda

Hi guys,how much feeds required for 100birds and how much does it cost for the whole six weeks

Trevor Mudondo

Interesting staff

emmaz

very interesting, also enlighten us about layer birds

kevin mburuma

educating..would like to start a broiler project in Mt Darwin

takunda

hie contact me for more info

munsaka chibotezyo

how to calculate a gross margin for 100 broilers production

herry

thinking of pernetrating the rearing of parent stock as well as hatching chicks.wld greatly appreciate information about these two areas.

shellas

Very good staff….can yu pliz post on more scientific facts about broiler …so that we can study their behaviour…thanks

gladys

Good article,Its quite helpful.May l please have some poultry housing plans or design that are cheap.l intend to do batches of 300.Thanks.

tawe

Enter your comment here…very good article,already in the business but failing to get market.

Am also interested in starting a broiler project in Mt Darwin

onward moyo

Acxacly that is in my mind bt acutualy l need safe place and some advice thnk l can walk around to get advise or else if there is someone with any advice l can accept it and take it as loyality my number is0733904781

TAKUNDA

Good article. I’m looking forward to buying the business plan and give my siblings back home something to do.

Mandla

that’s some great stuuuuufff ther.>>>>>

how much capital does one need to start chicken/broiler production for 5,000 chickens, particularly to build the structures

I also want to start the project a.s.a.p

Ephraim

Informative post wl be in touch to you very soon

michael tabengwa

need to buy by ecocash

Antony Gumunyu

I would like to know if we still have the Harco breed here in Zimbabwe. If we have, where can I find it?

That’s fantastic and marvellous to here,you actually empowered a number of people,im glad about the way u strength my thinking capacity

anita magora

please tell me how you can you decrease mortality rate of chickens at their early stage

yethiro chongolo

is possible to fight poverty only if you share with others what you know and believe. used to keep traditionally on the way to change.

Mai Manu

hie does anybody know who can set up housing for a 100 birds

ruvimbo

wow this is amazing

George Makoni

i am at mine I would like to start this project

dennis

wow this is brilliant

Dee

This is very informative. Thank you fellow Zimbabweans.

Nompumelelo sithole

Thank you want to start my poultry business soon this helped me a lot

Pliz help if you know any distributors of egg incubators and Hatchers in harare

Rachael Ncube

Very Imfomative Thanks,

Tawanda Tabengwa

Very informative and educating at the same time.Thanks.

raphael nemasango

mmmm excellent

Sharon Murahwa

Thank you. Tht was very informative.

Wizzy MESIYA

would you have some know how on do it yourself broiler stockfeed

kamuzeru benson

Thats excellent article

Hope

Very informative!

brendon silinda

exactly what i m lookin fo thank u

brilliant staff .

Edmore

I would like to start this project 0027629293479 I need 500 birds

good business plan, already ventured into supplying poultry equipment at affordable prices

arthur nyanzira

Good day i would love to start this business sometime in June this year.

I will therefore love to buy your business plan.

Can you give me a breakdown on 500 chickens – all costs feeds, structure etc and how long they take to grow for consumption.

Edna MAFURUSE

This is brilliant!!! I love it. I want to venture into poultry project. I will be in touch for further guidance.

Kudzai G Changunda

That’s great to hear Edna.

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Starting Broiler Poultry Farming Business in South Africa – Business Plan (PDF, Word & Excel)

Posted by BizBolts | Agriculture , All Articles , Business Ideas , Business Plans , Poultry Farming

Starting Broiler Poultry Farming Business in South Africa – Business Plan (PDF, Word & Excel)

Broiler poultry farming business is a very profitable venture to start in South Africa, with lucrative returns. There continues to be an increase in the demand for meat products in South Africa, especially chicken. This is because a lot of consumers substitute beef and lamb with poultry. Also, there are many who prefer white meat over red meat for various health reasons. Chicken meat consumption is expected to continue to increase over the years. The demand for chicken in South Africa is very high, in excess of 2.2 million tonnes per annum. In South Africa, b roiler poultry meat has the highest per capita consumption than all other meats. This is the case as chicken remains the most affordable source of animal protein in South Africa.

The model of this business is raising broiler chickens for sale. How you’re going to sell them can be varied depending on your target niche. In principle, your choice of target market will be informed by your scale of production. Some of the sales avenues are selling them as live birds, selling them after slaughtering as whole birds or selling them as apportioned chicken pieces. This article will outline how to start a broiler poultry farming business in South Africa, and the broiler poultry farming business plan – PDF, Word and Excel.

Starting a poultry farming business in South Africa is a profitable venture. Compared to other livestock businesses, a poultry business is one of the easiest to set up. The startup costs are on the low side, and the potential to generate profit is much higher. However before you start a broiler chicken farming business in South Africa, there are some important decisions which you have to make. You have to decide on the size of your broiler chicken production business ie how many broilers you will have at your poultry farm.  You also have to decide on the location of your broiler poultry farm, and your target market. The size of your broiler poultry farming business will depend on the amount of capital you have, the size of the land, and your target market. It’s important that you get a good broiler chicken farming business plan before you start the broiler poultry farming business in South Africa.

Market Research

When setting up your broiler chicken business, you need to understand the marketing environment in which you will be operating. You must know who your competitors are and what your target market looks like. For your business to succeed, it helps to understand consumer behavior, what consumers want, and how your potential customers make their buying decisions or react to changes. Adequate market research will also properly position you to beat your competitors. You can “spy” on your competitors in order to develop a better strategy. Market research helps you price your chickens competitively. There are plenty of large and small broiler chicken suppliers, so you may not be able to penetrate the market if your chickens are not priced well. If your prices are too high, you risk turning off potential consumers, and if your chicken prices are too low, consumers may not trust your quality. There is a need to find a balance when pricing your chickens and marketing them, and proper market research will help you do that. Ensure that you do your own personal research by reading industry publications, speaking to industry players, and simply talking to people.

Land for Broiler Poultry Farming Business

You need land – this is where you will build the poultry broiler housing. Sustainability of the land must be thoroughly assessed beforehand. The location must be very strategic i.e. near major road networks, with reliable water supply, near the market and close to cheap labour. The size of the land your business require will depend on the scale of your broiler chicken farming business.

Business Model

There are numerous business models to choose from when it comes to chicken farming, but this article will focus on raising day-old chicks for meat. With this business model, you rear the chickens, feed them until they are large enough to be sold alive or slaughtered for meat. Broiler chickens are raised from the day they are born until they are 5-6 weeks old, at which point they are processed at an abattoir and the meat is sold. Like any other livestock farming business, you need to consider the animal feed, vaccinations, and transport costs. Other factors, such as the type of equipment you will use to rear the chickens and the availability of land, are also important considerations. It is important that your poultry business is close to the market or abattoir where you plan on selling the chickens. The further away your farm is from the market, the higher your costs become. You must be aware of your municipality’s specific animal keeping bylaws in order to locate your farm in the right place.

Housing and Equipment for Broiler Chicken Production Business

Proper housing is required for your broiler chickens. For small scale broiler poultry farming business you can make use of existing infrastructure that you have. However for medium to large scale commercial broiler poultry farming business, you have to construct broiler poultry housing designed specifically for the broilers.

Broiler chickens are sensitive to fluctuating or extreme temperatures. This means that your broiler housing must ensure properly regulated and optimum temperatures suited for the birds. The broiler chicken house should have adequate ventilation and lighting. Your monitoring devices are the actual chickens themselves; close attention will inform you on whether or not the conditions are optimum. When the temperature is too high chickens tend to hyperventilate i.e. their breathing rate is elevated and you see this by their breathing as if they’re gasping for air. If the temperature is too low they have a tendency to crowd and squeeze themselves in a corner or at one spot. The other consideration on housing is to avoid direct sunlight – you can achieve this by aligning your housing unit along an east to west latitude.

The broiler chicken housing unit must also allow for adequate and free movement for each bird. Each broiler bird need about 0.1 square metres. Some of the key equipment needed for a broiler poultry farming business include feeders, drinkers and lighting system. Your broiler chicken farming business plan should take into consideration the costs of purchasing equipment and broiler housing.

Broiler Day Old Chicks

Broiler day old chicks are required when starting a broiler poultry farming business in South Africa. When purchasing the day old chicks please do your homework prior. It’s important to buy day old chicks from reputable and professional suppliers. Getting good quality day old chicks plays a pivotal role in producing broiler chickens with high growth potential and good quality broiler poultry meat. Poor quality day old chicks will result in high mortality rates and poor growth. If possible, make your choice based on other people’s past or current experiences with the various suppliers of day old chicks in South Africa. After purchasing the broiler day old chicks, transport them carefully as they will need to be handled with care to avoid mortality. Your commercial broiler poultry farming business plan should include the costs of purchasing day old chicks.

Broiler Poultry Farming Business in South Africa

Broiler Chicks

Feed and Nutrition for Broiler Chickens

Poultry feeds and water are necessary for meat production, resistance to diseases and growth. To maximise profit in the commercial broiler chicken farming business, you should minimise the costs, minimise mortality, and optimise for the target weight of the broilers. You should give broiler feeds to your chickens. There are many stock feed companies in South Africa which sell broiler chicken feeds. Broiler chicken feeds are formulated to provide all the necessary nutrients required for the health and efficient growth of the chickens. There are 3 types of broiler feeds which you should give to your birds depending on their growth stage. These are Broiler Starter feeds, Broiler Grower Feeds and Broiler Finisher Feeds. Ensure that you give adequate feed and water to your broilers. Your broiler production business plan should take into account the cost of the broiler feeds.

Management and Labour

The number of employees needed for your broiler farming business will depend on the size of your broiler poultry farm. At the minimum you need broiler poultry attendants who will keep the chickens. Their duties include f eeding the broilers, providing water to the broilers, cleaning and disinfecting the building and equipment, removal of litter and other day to day duties. Your broiler farming business plan should take into account the salaries and wages of your employees. 

Marketing And Sales Strategies

Marketing broilers will not be that difficult because there is a ready market for them. Like any other business, you still need to market it to increase revenue. Some of the marketing strategies you can apply include targeting a market larger than your supply. It is wise to segment your market first before you start production. Putting production first before marketing your business is a mistake common among small farmers, and other businesses. If you put production first without discovering and segmenting your prospective buyer, you risk getting stranded. Rearing broilers can take a month and half, so you need to have a ready market by the time your chickens are fully grown. You can discover your potential market by visiting butcheries, supermarkets, schools, and restaurants to present your proposal before production. This way, you can even discover how they feel about your pricing and what their expectations are. Consider using social media to advertise your business as well. Social media remains one of the cheapest forms of advertising. You can take advantage of paid Facebook, Instagram, or Twitter ads to market your business. If you plan on rearing a large number of broiler chickens, consider using a middleman or distributor to sell your chickens. If you have the capital for it, you can set up your own retail outlet.

Market for Broiler Chickens in South Africa

The demand for chicken in South Africa is very high, in excess of 2.2 million tonnes per annum. South Africa doesn’t produce sufficient quantities of broiler meat to satisfy its demand, with the shortfall addressed through imports, mainly from Brazil.  Chicken is the most consumed meat in South Africa. You can supply your broiler chickens to individuals, supermarkets, restaurants, hotels, butcheries, abattoirs and organisations.

Advantages of Broiler Poultry Farming

When it comes to livestock farming, broilers are worth the investment. Broiler farming can give you some of the best returns compared to rearing other animals. It only takes 5-6 weeks for you to start selling your chickens. In terms of maintenance, poultry farm structures are relatively simple. Diseases and illnesses can be reduced by practicing proper hygiene and care. Many consumers in South Africa complain about the quality of chickens they get from the supermarket, so generating revenue from your broiler business will not take long. This is because the quality of chicken you get from a farm is much better than from a supermarket. Also, the production costs of setting up a broiler farm are reasonable. You can easily start by raising chickens in your backyard and gradually increasing production as your business grows. You do not need a lot of space for the chickens.

Keys to Profitability

Since running a broiler business is relatively simple, some of the ways you can increase profit are through marketing your business, staying up to date with industry trends, and pricing your birds competitively. Another way you can become competitive is by delivering your birds to your customers. Simply make sure that you feed your birds with the right feed so that their weight is good enough for the market. Ensure that they are also immunized and treated to avoid illness. If you take good care of your birds, you can easily run a profitable broiler farming business.

PRE-WRITTEN BROILER POULTRY FARMING BUSINESS PLAN (PDF, WORD AND EXCEL): COMPREHENSIVE VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS

For an in-depth analysis of the broiler poultry farming business in South Africa, purchase our broiler chicken farming business plan. We decided to introduce the business plans after noting that many South Africans were venturing into the broiler chicken production business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run a broiler poultry production business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the broiler poultry business plan will lay out all the costs involved in setting up and running the broiler farming business. The business plan is designed specifically for the South African market.

USES OF THE BROILER CHICKEN FARMING BUSINESS PLAN (PDF, WORD AND EXCEL)

The broiler production business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your broiler chicken farming business
  • As a broiler poultry farming project proposal
  • Assessing profitability of the poultry farming business in South Africa
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

CONTENTS OF THE BROILER POULTRY BUSINESS PLAN (PDF, WORD AND EXCEL)

The business plan includes, but not limited to:

  • Market Analysis
  • Industry Analysis
  • 5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
  • Marketing Strategy
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Broiler poultry farming guide (Technical Details of how to house, feed and raise the broiler chickens)
  • Operational Strategy
  • Why some South Africans in broiler production business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your broiler poultry farming business in South Africa
  • Directory [Contact Details for South African suppliers of feeds, equipment, day old chicks,  poultry housing construction, contacts of broiler poultry farming training companies in South Africa, contacts of poultry farming organisations in South Africa]

The Broiler Chicken Farming Business Plan package consist of 5 files

  • Broiler Poultry Farming Business Plan – PDF file (Comprehensive – 79 pages)
  • Broiler Chicken Farming Business Plan – Editable Word File (Comprehensive – 79 pages)
  • Broiler Poultry Production Business Plan Funding Version – Editable Word File (Short version for applying for a loan – 42 pages)
  • Broiler Chicken Production Business Plan Automated Financial Statements – (Editable Excel file)
  • Poultry Abattoirs in South Africa -Supplementary PDF File

Testimonial 6

It is with excitement and pleasure to inform you that I have been successful in securing a loan from my bank. This would not have been possible if not for the BizBolts Business Plan. Thank you for your help, my dreams are now coming true.

Testimonial 1

Many thanks to the BizBolts team for putting together a fantastic business plan, I could not have done this business plan on my own. I managed to get funding from investors to start my butchery business using your business plan.

Testimonial 2

I am extremely pleased with the business plan and financial statements. The business plan is very detailed & it meets my requirements. I feel better equipped with tools that can help me secure funding.  I would have no hesitation of recommending your business plans to other people.

Testimonial 5

The BizBolts poultry business plan led us down the path from start to finish. Contact details of suppliers of key requirements were included in the business plan. It helped us crystallize our strategy, and the business plan was well received by the bank.

Testimonial 4

The business plan was very helpful, you did a great job of taking ideas and putting them into words as well as pointing out other aspects of the business plan I wouldn’t have thought of. I got funding using your business plan and it’s now 4 months since I started my poultry business, and everything is going well.

Testimonial 3

The business plan has a highly professional look and feel. The research really helps me look deep into the market that I am targeting, it’s well suited for the South African market. The business plan clearly outlined everything I need to start the business and the costs. It’s now easier to budget and plan. Thank you very much.

Testimonial 7

Thank you BizBolts for the business plan. I received the business plan immediately after payment, it was money well spent ! I was able to easily edit the business plan. After using the BizBolts business plan, I can wholeheartedly recommend their products and skills.

GET THE BROILER POULTRY FARMING BUSINESS PLAN (PDF, WORD AND EXCEL) - R500 Only.

We decided to make the business plan affordable to anyone who would want to start the business, and the price for the pre-written business plan is only 500 Rand.

We have several payment methods which you can use.

Payment Method 1 (Visa card, Mastercard, Credit card, Debit Card)

Click  Buy Now  below to purchase. After you have purchased, you will instantly see the download link for the business plan package on the screen. We will also email you the download link. Get instant access to the business plan now!

business plan for 100 broiler chickens

If you want to purchase multiple business plans at once using Visa Card/MasterCard then  click here: Business Plans Store

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

Payment Method 2 (Instant EFT - FNB, Absa, Standard Bank, Nedbank, CapitecBank, Investec, TymeBank and African Bank. )

business plan for 100 broiler chickens

If you want to purchase multiple business plans at once using Instant EFT then  click here: Business Plans Store

Other Payment Methods

  • Cash deposit into our FNB Company Bank Account
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Call/Whatsapp us on +27606334830 for the other payment methods. (Whatsapp us by clicking the link https://wa.me/27606334830 ). Email: [email protected] .

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About The Author

BizBolts

BizBolts (Pty) Ltd is a business research company based in Johannesburg, South Africa. We sell prewritten business plans for various industries including livestock production, crop farming and retail businesses. BizBolts also publishes articles on business ideas, business news, business tips, personal finance, and entrepreneur profiles.

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  6. 25900 Broiler Birds Investment Plan Personally And How Much I Get Profit From Broiler PoultryFarming

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  1. [Pdf Sample] Broiler Farm Business Plan Proposal Docx

    Starting a broiler chicken business can be a profitable venture for individuals interested in the poultry industry. Raising 1000 broiler chickens requires careful planning and execution to ensure success. This article will guide you through the essential steps of creating a business plan for a broiler chicken operation. [Pdf Sample] Business Plan For 1000 Broiler

  2. Starting Broiler Poultry Farming Business Plan (PDF)

    This article will outline how to start the broiler chickens business, and the broiler poultry farming business plan - PDF, Word and Excel. This article and business plan is about broilers poultry farming (meat production). We also have articles and business plans for. Poultry Egg Farming Business. Free Range Chicken Farming Business.

  3. How to Start Broiler Chicken Farming

    For the first week, the temperature should read around 350°C and it will reduce slowly at a rate of 2.80°C per week. This mostly relies on the temperature outside. The litter or bedding of the chicken has to be around 5 to 6 inches in depth. If there is a chance, you can keep some straw in the chicken bed.

  4. Broiler Farming Business Plan [Sample Template]

    The total cost for hiring a business consultant - $2,500. The total cost for payment of insurance policy covers (general liability, workers' compensation and property casualty) coverage at a total premium - $9,400. The amount required for the purchase of the first set of chickens - $10,000.

  5. Broiler Farming: The Definitive Guide (2020)

    Broiler chickens ( Latin: Gallus gallus domesticus - translated to mean a 'house rooster') are farm-reared chicken kept for meat. Depending on the model of farming, you would expect broilers to be slaughtered at: 6 weeks if raised in cages ( intensive) 8 weeks free-range. 12 weeks organic (pastured)

  6. How to Start Broiler Chicken Farming

    Before the chicks arrive, ensure the chicken broiler houses are clean, tidy and fit for the broiler chicken. Install all the required equipment like the broiler cages. In the broiler production, the total cost spent on their food is very high. It accounts to about 65% of the total cost. Less food should be provided in broiler food.

  7. Sample Broiler Chicken Farming Business Plan

    Here is a sample business plan for starting a broiler chicken production farm. Livestock farming has always been a lucrative line of business with significant opportunities being exploited by farmers. However, it must be stated that there are pitfalls resulting from the lack of planning which has resulted in a lot of failed poultry businesses.

  8. Poultry Farm Business Plan Template & Guide [Updated 2024]

    Your operations plan should have two distinct sections as follows. Everyday short-term processes include all of the tasks involved in running your poultry farm, including animal care / feeding, flock supervision, animal transportation, sourcing feed, etc. Long-term goals are the milestones you hope to achieve.

  9. 100 Broilers Chicken Cost & Profit Analysis

    Knowing the cost of rearing 100 Broiler chickens is very crucial to a broiler chicken farmer beginner because it will ensure he/she knows the budget that wil...

  10. How to Start a 7-Figure Poultry Farm (2024)

    Step 2. Write a Poultry Farming Business Plan. Poultry farming business plans help you keep yourself focused on your goals. Whether you just want enough to feed family and friends, you want to sell eggs or chicken meat locally, or you have dreams of becoming a major chicken farming business, a business plan will help. Check out our blog about ...

  11. How to Start a Chicken Farm Business: A Beginner's Guide

    3. Create a business plan for your chicken farm. Write an outline for how you plan to run your chicken farm, as well as your long-term goals for the next 3-5 years. Include information like your history, structure, objectives, vision, products, target demographic, and marketing strategy in the plan.

  12. Broiler Poultry Farming

    Step 8: Provide Adequate Feeding & Watering. Feeding the birds with very good quality and nutritious food is the most important part of commercial broiler poultry farming business. Today, broiler chickens are mostly feed on ready-made or commercial feeds. Such feeds are highly available in the market.

  13. How to write a business plan for a poultry farm?

    Writing a poultry farm business plan is essential if you need to raise capital to start or expand, as investors and banks will use your business plan to determine if an investment in your poultry farm can generate a good return on their investment. They want to see healthy growth, profitability and cash generation outlined in your business plan.

  14. Poultry Farming Business Plan

    Download Template. Create a Business Plan. We'll walk you through a sample chicken farming business plan so you can start writing yours right now with Upmetrics. A business plan outlines your five-year growth strategy and a current picture of your poultry farm. It outlines your company's objectives and your plan for achieving them.

  15. Beginner's Guide to Raising Broilers from Start to Finish

    This is vital especially if you plan to raise broilers on the deep-litter floor system. ... 50 broiler chicks need 2 chick tray feeders while 100 adult broilers need 2 tube feeders. 100 broiler chicks need 3 chick tray feeders while 100 adult broilers need 3 tube feeders. ... We can also advertise your poultry cage business on our site at an ...

  16. PDF Poultry Farm Business Plan Example

    Financial Summary. Hencube poultry is a farm focused on both egg and meat production that provides for a large market range. It also produces manure as a by-product. It is based in yola city, wuro Haussa. The founders have noticed the health implication of red meat and are creating a business to meet the increased.

  17. Poultry Farming Business Plan

    This chicken farming business plan provides a starting point for your journey in planning and navigating the complexities of poultry farming. Executive Summary. "Feather Grove Farm" (herein also referred to as "Feather Grove" or "the company") was established on May 1, 2019 by Co-Founders, Mr. John Farmer and Ms. Emily Young.

  18. Chicken Farming Business Plan Sample

    Step1: Planning. The first thing you need for starting a poultry farm business is a plan for the business. In this phase, you need to conduct a survey to find out the demand of poultry products in the area and compare it to the production. This sample chicken farming business plan will cover how you can take advantage of the gap in the demand ...

  19. Chicken Farming Business Plan For Beginners

    Step 3: Buy Cages. Purchasing chicken cages is a very important part of the business as many of the affecting factors directly depends on the size, orientation, strength and layout of the chicken cage. Make proper measurements and analyze your poultry size and budget before buying the chicken cage.

  20. How to start a Broiler Chicken production business in Zimbabwe and the

    Raising broiler chickens is becoming more popular in Zimbabwe, as people try to find extra income amid the growing economic challenges and high unemployment levels in the country. Many have lost hopes of ever getting jobs in the formal sector, and have started different types of income generating projects. Broiler chicken farming business in Zimbabwe […]

  21. BROILER CHICKEN PRODUCTION BUSINESS PLAN

    Results: Although many tasks trigger RP episodes, some are more problematic than others, e.g. peeling vegetables; for many, the pain (46.9%) is not the worst part, but instead the hinderance in function, inability (73.4%) especially regarding hands and fingers. Conclusion: A Design Specification (DS) criteria for RP patients' hands is formed ...

  22. Starting Broiler Poultry Farming Business in South Africa

    Feed and Nutrition for Broiler Chickens. Poultry feeds and water are necessary for meat production, resistance to diseases and growth. To maximise profit in the commercial broiler chicken farming business, you should minimise the costs, minimise mortality, and optimise for the target weight of the broilers.