Career Sidekick

24 Resume Summary Examples That Get Interviews

By Biron Clark

Published: November 8, 2023

Biron Clark

Biron Clark

Writer & Career Coach

A resume summary statement usually comes right after a job seeker’s contact info and before other resume sections such as skills and work experience. It provides employers with a brief overview of a candidate’s career accomplishments and qualifications before they read further. Because of how early it appears on the document, your resume summary statement (or your CV “profile” in the UK) is one of the first places recruiters and employers look. And without the right information, they’ll doubt that you’re qualified and may move to another resume.

So I got in touch with a select group of professional resume writers, coaches and career experts to get their best resume summary examples you can use and adapt to write a resume summary that stands out and gets interviews.

As a former recruiter myself, I’ll also share my best tips to write your resume summary effectively.

Why the Resume/CV Summary is Important

You may have heard that recruiters only spend 8-10 seconds looking at your resume. The truth is: they spend that long deciding whether to read more. They do glance that quickly at first and may move on if your background doesn’t look like a fit. However, if you grab their attention, they’ll read far more. Recruiters aren’t deciding to interview you in 8-10 seconds, but they are ruling people out in 8-10 seconds. And this is why your resume summary is so crucial. It appears high up on your resume (usually right after your header/contact info) and is one of the first sections employers see. So it’s part of what they’ll see in the first 8-10 seconds.

Your resume summary statement is one of your first (and one of very few) chances to get the employer to stop skimming through their pile of resumes and focus on YOU.

Watch: Resume Summary Examples That Get Interviews

10 resume summary examples:.

These career summary examples will help you at any experience level – whether you’re writing a professional summary after a long executive career, or writing your first resume summary without any experience! After you finish this article you’re NEVER going to have to send out a limp, weak resume summary statement again (and you’ll get far more interviews  because of it).

1. Healthcare Sales Executive Resume Summary Example:

Turnaround & Ground Up Leadership – Concept-to-execution strategies for untapped products, markets + solutions that yield 110% revenue growth – Negotiates partnerships with leading distributors + hospitals—Medline to Centara + Novant Health to Mayo Clinic –  Revitalizes underperforming sales organizations via scalable, sustainable infrastructures emulated as best practice –  C-Level networks of clinical + supply chain leadership acquired during tenures with XXX, XXX and XXX

Why this resume summary is good:

This resumes summary example’s strength lies in the detailed, unique information that has been included. By including revenue stats, names of past employers and partners, the reader right away sees that this person will bring to the role a strong networking ability with key players in his industry, and more importantly can build, grow and revitalize a sales organization, market or product.

By:  Virginia Franco, Founder of Virginia Franco Resumes  and Forbes contributor.

2. 15+ Year Business Owner Resume Summary Statement:

Dynamic and motivated marketing professional with a proven record of generating and building relationships, managing projects from concept to completion, designing educational strategies, and coaching individuals to success. Skilled in building cross-functional teams, demonstrating exceptional communication skills, and making critical decisions during challenges. Adaptable and transformational leader with an ability to work independently, creating effective presentations, and developing opportunities that further establish organizational goals.

Why this is a good summary section:

This is a resume summary statement that was for  a candidate returning to work after having her own business for 15+ years. Because of this, we needed to emphasize her soft skills and what she can bring to this potential position. In addition, we highlighted the skills she has honed as a business owner so that she can utilize these qualifications as a sales professional, account manager , and someone knowledgeable about nutrition, medicine, and the overall sales process.

By: Dr. Heather Rothbauer-Wanish. MBA, Ph.D., CPRW, and Founder of Feather Communications

3. Human Resources Generalist Resume Summary Example:

Human Resources Generalist with progressive experience managing employee benefits & compliance, employee hiring & onboarding, performance management processes, licensure tracking and HR records. Dependable and organized team player with the ability to communicate effectively and efficiently. Skilled at building relationships with employees across all levels of an organization. Proficient with HRIS, applicant tracking and benefits management.

Why this is a good resume summary:

The applicant highlights their experience across a wide range of HR functions from the very first sentence, and continues this pattern throughout the rest of the summary. They then use easily digestible langue to showcase their hard skills (in the first & fourth sentences) and soft skills (in the second & third sentences). They also integrate a variety of keywords to get past automated job application systems , without sounding spammy or without overdoing it.

By: Kyle Elliott, MPA/CHES,  Career Coach and Consultant

4. Social Media Marketing CV Profile Example (UK):

Social media expert with successes in the creation and management of social media strategies and campaigns for global retail organisations. Extensive experience in the commercial utilisation of multiple social media channels including Facebook, Twitter and YouTube; I build successful social strategies that increase brand awareness, promote customer engagement and ultimately drive web traffic and conversions.

Why this summary is good:

This summary is well-written, short, sharp, and gives recruiters a high-level explanation of the candidate’s core offerings in a persuasive and punchy style. A quick scan of this profile tells you the exact type of social media platforms the candidate is an expert in, as well as the campaigns they have experience running and types of organizations they have worked for. Most importantly, the summary is rounded off by showing the results that this person achieves for their employers, such as increased web traffic and conversions.

Editor’s note: This CV profile summary was written for the UK market… this is a great one to use/copy, but make sure you put it through a spell-checker if you’re applying for jobs in the US (utilisation vs. utilization, etc.)

By: Andrew Fennell, Director at StandOut CV , contributor for The Guardian and Business Insider

5. Marketing Manager Professional Summary Example:

Marketing Manager with over eight years of experience. Proven success in running email marketing campaigns and implementing marketing strategies that have pulled in a 20% increase in qualified leads. Proficient in content, social media and inbound marketing strategies. Skilled, creative and innovative.

This resume summary stands out because it gets straight to the point. By immediately introducing the number of years of experience the candidate has, the HR manager doesn’t need to spend time adding up years. The candidate also jumps right into his or her strongest skill, provides a statistic , then gives additional skills.

By: Sarah Landrum, career expert and contributor at and Forbes

6. Warehouse Supervisor Resume Summary Example:

Warehouse Supervisor with Management, Customer Service, & Forklift Experience –  Dependable manager with 15+ years of experience in warehouse management and employee supervision. –  Skilled at managing inventory control, shipping & receiving, customer relations and safety & compliance. –  Certified Power Equipment Trainer, Forklift Operator and Reach Operator skilled at coaching other staff. –  Promoted to positions of increased responsibility given strong people and project management skills.

The applicant was applying for a warehouse supervisor position that required them to have demonstrated management, customer service and forklift experience. As such, the applicant showcased their experience in these areas with a few keywords in the title, followed by additional details in the accompanying bullet points. Their final bullet shows a record of promotions, while reinforcing the applicant’s customer service and project management skills.

7. IT Project Manager Resume Summary Example:

Experienced Project Manager with vast IT experience. Skills include computer networking, analytical thinking and creative problem solving. Able to apply customer service concepts to IT to improve user experience for clients, employees and administration.

Because this candidate is switching career paths, it’s important he or she take skills used for previous positions and apply those skills to the new job listing. This is a great example because the candidate makes it clear that his or her experience is not in the new field, but that they are still able to bring relevant experience to the table. When writing your resume summary, keep these tips in mind: Use writing that is straight to the point, clear and concise, you’ll have a higher chance of getting noticed by the hiring manager.

8. Career-Changer Resume Summary Example:

Earn trust, uncover key business drivers and find common ground as chief negotiator and identifier of revenue opportunities in sales, leadership and account management roles spanning e-Commerce, air travel and high-tech retail. Navigate cultural challenges while jumping time zones, lead international airline crews and manage corporate accounts to deliver an exceptional customer experience. A self-taught techie sought after as a go-to for complex billing systems and SaaS platforms alike—bridging the divide between technology and plain-speak. – Tenacious Quest for Success + Learning . Earned MBA and BS in just 3 years while working full-time – gaining hands-on experience in research- and data-driven product roadmap development, pricing and positioning. – Results-Driven Leadership. Whether leading Baby Boomers, Gen X or Millennials—figures out what makes teams tick, trains and transforms individuals into top-performers. – Challenger of Conventional Wisdom. Always ask the WHY. Improve the user experience through smart, strategic thinking that anticipates outcomes. Present cases that influence, and lead change that drives efficiency and profitability.

This client was eager for a career change and had moved from role to role and industry to industry. After completing her Master’s degree, she was eager to tie her skills together to land a role – which she did – as a Senior Technology Account Strategist for a global travel company. Although a bit longer than a traditional summary, its strength lies in the details. Without ever getting to the experience section, the reader gets a clear idea of the scope of responsibility, and hard and soft skills the candidate brings to the table.

By: Virginia Franco, Founder of Virginia Franco Resumes  and Forbes contributor.

9. Project Management Executive Professional Summary Example:

15+ years of initiating and delivering sustained results and effective change for Fortune 500 firms across a wide range of industries including enterprise software, digital marketing, advertising technology, e-commerce and government. Major experience lies in strategizing and leading cross-functional teams to bring about fundamental change and improvement in strategy, process, and profitability – both as a leader and expert consultant.

Why this resume summary is good:

“Project Manager” is one of those job titles that’s REALLY broad. You can find project managers earning $50K, and others earning $250K. The client I wrote this for was at the Director level, and had worked for some of the biggest and best tech companies in her city. So this resume profile section shows her level and experience, and the wide array of areas she has responsibility for in her current work. You can borrow or use some of the phrasing here to show that you’ve been responsible for many important areas in your past work.

By: Biron Clark, Founder of

10. Startup And Finance Management Consultant Career Summary Example:

Experienced strategist, entrepreneur and startup enthusiast with a passion for building businesses and challenging the status quo. 8+ year track record of defining new business strategies, launching new ventures, and delivering operational impact, both as a co-founder and management consultant. 

Why this resume summary example is good:

This summary was for a highly-talented management consultant looking to break out of finance, and into trendier tech companies like Uber . His track record and educational background were great, so the goal of this summary section was to stand out and show he’s more than just the typical consultant with a finance background. So we emphasized his passion for startups, and his ability to think outside the box and challenge the status quo. That’s something that companies like Uber and other “disruptive” tech companies look for.

14 Resume Summary Examples for Various Industries

Compassionate and effective 5th-grade teacher with experience overseeing the classroom and preparing lessons. Extensive experience encouraging students through positive reinforcement and motivational techniques. Collaborate well with school administration and other members of the teaching team. Ensure all students meet learning requirements, including literacy, social, and arithmetic skills.

2. Teacher’s Assistant

Goal-oriented teacher’s assistant with ten years of experience working with elementary school children. Aid teachers with lesson planning, classroom settings, and group instruction. Model positive behavior and maintain order in the classroom. Willingness to take on additional responsibilities to meet learning objectives.

Tech Industry

3. computer programmer.

Innovative computer programmer with a proven track record of writing high-quality code and supporting team needs with subject matter expertise. Adept in multiple programming languages, including Python, JavaScript, and C++. Ability to troubleshoot complex programming issues with inventive solutions. 

4. Cybersecurity Analyst

Dedicated cybersecurity analyst with ten years of experience in online security research, execution, planning, and maintenance. Proven track record of identifying business risks and proactively resolving them. Experience designing and instituting layered network security for large-scale organizations. Train users and other staff members on IT safety procedures and preventive techniques.
Skilled healthcare professional with ten years of experience in patient care, diagnosis, and providing appropriate treatments and medical services. Manage medical staff and resolve complex medical cases with maximum efficiency. Communicate the patient’s condition and treatment plan in easily understood terminology. Remain current with the latest advancements in medicine and research to ensure patients receive proper care.

6. Registered Nurse

Seasoned registered nurse offering comprehensive patient care in emergency room settings. Experience handling diverse patient populations and caring for various conditions. Proven leadership managing nursing teams and other staff. Focus on enhancing patient care and satisfaction through empathetic communication and excellent customer service. 

7. Digital Marketing Manager

Forward-thinking digital marketing manager experienced in all facets of digital marketing, including social media management, PPC advertising, SEO, and email marketing. Proven experience creating comprehensive marketing plans that improve lead prospecting and enhance brand awareness. Up to date with the newest tools available for digital marketing campaigns.

8. Marketing Analyst

Industrious marketing analyst well-versed in analyzing marketing campaign analytics and making recommendations to improve performance. Collaborate with account managers and use KPI metrics to explain the results of marketing initiatives. Meticulous with a strong work ethic and robust communication skills.

Food and Service Industry

Experienced wait staff member capable of managing orders, processing payments, and upselling menu items. Ensure restaurant guests feel welcome with attentive service catered to their needs. Remain current on updates to the menu and assist guests with selecting orders to meet their dietary requirements. Maintain a positive attitude and focus during busy restaurant periods.

10. Hotel Receptionist

Friendly hotel receptionist with extensive experience handling guest check-ins, check-out, and payments. Facilitate a positive guest experience with polished customer service skills and a readiness to address common inquiries and complaints. Collaborate well with other hotel team members, including executive administration and on-site restaurant staff.

Business/Office Jobs

11. financial analyst.

Highly motivated financial analyst with a proven track record of recommending appropriate financial plans based on financial monitoring, data collection, and business strategizing. Experienced in qualitative and quantitative analysis, forecasting, and financial modeling. Excellent communication skills for building and fostering long-term business relationships across the organization.

12. Tax Accountant

Experienced tax accountant with ten years of experience preparing federal and state tax returns for corporations and partnerships. Monitor changes in laws to ensure the organization properly complies with reporting requirements. Assist with tax audits, ensuring the team receives proper supporting evidence for tax positions. Analyze and resolve complex tax issues. Look for available tax savings opportunities for corporations with an aggregate savings of $500K last year. Excellent analytical skills and attention to detail.

Sales and Customer Service

13. sales representative.

Enthusiastic sales representative with expertise in identifying prospects and converting qualified leads to paying customers. Provide quality customer service and contribute to team sales success. Offer exceptional communication skills and seek to understand client needs before making the appropriate product recommendations. Continually meet and exceed sales goals. Leverage extensive knowledge of available products to provide appropriate client solutions and enhance customer loyalty and retention.

14. Customer Service Associate

Knowledgeable customer service professional with extensive experience in the insurance industry. Known as a team player with a friendly demeanor and proven ability to develop positive rapport with clients. Maintain ongoing customer satisfaction that contributes to overall company success. Highly articulate, with a results-oriented approach that addresses client inquiries and issues while maintaining strong partnerships. Collaborate well with the customer service team while also engaging independent decision-making skills.

Now you have 24 professional resume summary statements and some explanations of why they’re effective. Next, I’ll share tips for how to write your own in case you’re still unsure how to begin based on these examples above.

How to Write a Resume Summary: Steps and Hints

We’ve looked at 10 great resume summary examples above. As you begin writing a resume summary for yourself, here are some helpful tips to keep in mind:

  • Read the employer’s job description. Your career summary shouldn’t be a long list of everything you’ve done; it should be a refined list of skills and experiences that demonstrate you’re a fit for their job.
  • Mention your current job title if relevant. One common way to begin your resume summary is to state your current job title.
  • Explain how you can help employers achieve their goals or solve their problems.
  • Consider using bold text to emphasize one or two key phrases.
  • Include any relevant metrics and data like dollar amounts, years of experience, size of teams led, etc. This helps your resume stand out.
  • Focus on making the employer want to read more. The goal of your resume summary isn’t to show everything you can do, but to grab their attention and show enough that they continue reading.

Creating a Customized Resume Summary

While general summaries are appropriate when applying for jobs requiring similar skills and experience, a customized resume summary can enhance your chances of moving on to the next step in the hiring process. 

That’s because most companies use automated tracking systems (ATS) to review submitted resumes for content directly related to the job posting. If you use keywords and natural language phrases in your summary that interlink to the job description, you’ll have a much higher chance of passing the ATS review.

Let’s look at an example of a resume summary that is customized for the specific job description below:

Social Media Specialist Job posting

“Highly motivated social media specialist with strong project management skills. Creative marketer skilled in crafting innovative social media campaigns that resonate with a target audience. Regularly develop compelling copy and social media content to enhance lead generation and brand awareness. Detail-oriented with extensive project management skills that ensure proper prioritization of tasks and projects. Work with various social media management and analytics tools to examine results and make adjustments as necessary.”

This summary directly addresses the key points in the job description but rewrites them so the customization is natural and flows well. It’s personalized for the open role and uses similar terms with a few strategically placed keywords, such as “social media content” and “project management.”  

How Long Should a Resume Summary Be?

As you read the resume summaries above, you probably noticed there are some short single-paragraph resume summary examples and much longer career summaries that are two to three paragraphs plus bullet points. So how long should YOUR professional summary be? If you have relevant work experience, keep your summary to one or two paragraphs. The piece you really want the hiring manager to read is your most recent work experience (and you should make sure you tailored that info to fit the job description). The resume summary is just a “bridge” to get the hiring manager into your experience.

If I were writing my own career summary right now, I’d likely use one single paragraph packed with skills, accomplishments, and exactly why I’m ready to step into the job I’ve applied for and be successful!

Even for a manager resume summary, I recommend a very short length. However, if you’re changing careers, or you’re looking for jobs without any work experience , the summary section needs to stand on its own, and should be longer. That’s why some examples above are a bit longer.

Formatting Your Resume/CV Career Summary

You may have noticed a variety of different formats in the career summary examples above. There isn’t one “right” way to format this section on your resume or CV. However, I recommend either using one or two brief paragraphs, or combining a short sentence or paragraph with bullets. Avoid writing three or four long paragraphs with no special formatting like bullet points. That’s simply too much text for your summary section and will cause recruiters and hiring managers to skip over it in some cases.

Should You Include a Resume Objective?

You do not need to include an objective on your resume, and doing so can make your resume appear outdated. Use a resume summary instead of an objective. Follow the resume summary examples above and focus on discussing your skills, qualifications, and achievements, rather than stating your objective. Employers know that your objective is to obtain the position you’ve applied for, and the resume objective has no place on a modern resume/CV in today’s job market.

Examples of Bad Resume Summaries

Now that we’ve seen a few exemplary resume summaries, let’s look at some that you should avoid at all cost.

1. Typos and Grammatical Errors

“Experienced cashier who knows how to run the register cash. Responsible with the money and can talk with the customer. Knows when to stoc up the invenory and checks it all the time. Can count change and run credit card tranactions. Get the customer happy by good service. I am always cheerful and organized.”

Why this resume summary is bad:

If you read the summary carefully, you’ll notice several spelling errors. The words “stock,” “inventory,” and “transactions” are all spelled wrong. Grammatical errors make the summary choppy and difficult to follow (“Get the customer happy by good service”).  A summary like this probably won’t fly with a company looking for a detail-oriented cashier responsible for managing in-person sales.

2. Lacks Relevant Keywords

“Talented worker with experience managing a team of staff. Creative and responsible with knowledge of organizational processes. Can keep up with the busiest of environments. Stays focused when at work, ensuring prompt task completion. Dependable and willing to collaborate with a team to get things done.”  

In this example, the chef doesn’t use keywords relevant to cooking, restaurants, or kitchens. The summary is very generic and can apply to nearly any job. A manager who receives the application isn’t likely to understand what value the candidate can bring to the restaurant.  To fix the summary, the applicant must rewrite it to include relevant keywords and phrases. 

3. No Numbers to Quantify Achievements

“An experienced and hardworking manager ready to align procedures for maximum revenue and profits. Proven track record of streamlining and strengthening processes, resulting in higher sales and better customer satisfaction. Collaborate well with sales team members, ensuring they have the resources and knowledge to support customer purchases and inquiries. Develop strong rapport with clients and maintain ongoing relationships.”

This isn’t a terrible summary for a sales manager, but it has room for improvement. For one, the first two sentences essentially duplicate each other, mentioning an aptitude for improving processes with the objective of higher sales. The other issue is a lack of quantifying achievements. 

The applicant mentions they have a proven record of increasing sales, but they could strengthen the summary by quantifying their results. For example, they might say, “Proven track record of streamlining and strengthening processes, resulting in a 25% increase in sales over the past year.” The quantifier provides additional credibility. 

4. Not Targeting the Specific Job

“Looking for work in a role that requires great customer service, project management, and communication skills. Able to collaborate with people from diverse and varying backgrounds. Highly organized and reliable worker with a strong work ethic. Responsible and reliable worker you can count on.”

While the candidate lists various skills they have, including customer service and project management, there’s no indication of prior roles held or what position they’re applying for. The summary could apply to numerous positions in a variety of industries. To improve the resume summary, the applicant must specify the job they’re applying for and indicate their prior experience in a similar role, if they have any.

After You Start Getting Interviews, Make Sure to Take Advantage…

If you follow the advice above, you’ll have a great professional resume summary to make your qualifications stand out to employers. But landing the interview is only half the battle… So make sure you go into every interview ready to convince employers that they should hire you, too! If you write a great resume summary example that gets employers excited to interview you, they’re going to ask you questions like, “tell me about yourself” early in the interview to learn more about your background. So make sure you’re prepared with an answer.

I also recommend you review the top 20 interview questions and answers here.

Your resume caught their interest, so naturally, they’re going to follow up with a variety of questions to learn more about your professional background.

The bottom line is: A strong professional resume summary, followed up by other well-written resume sections will get you the interview, but your interview performance is what determines whether you get the job offer!

Biron Clark

About the Author

Read more articles by Biron Clark

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I would recommend to customise the skills section of your resume, and ensure that it matches the job posting. The higher the number of phrases within the resume matching the job requirements the more are the chances that the recruiter will pick you for the job.

I just wanted to say, “thank you!”. This was very helpful. Instead of jumping from one website to the next there’s so much useful, relevant information right here.

Hi, I have been having trouble creating a resume as My old one is so long, I’ve worked for a government agency for the past 14 years and held multiple positions doing many different duties for each and now I have to relocate to another area where they do not have an agency like mine in my new area within a 3 hour drive, how can I squeeze all my experience and duties on one page and where do I even start, I’m so nervous, it’s been so long since I’ve attempted the job hunt. So I’m wondering, I do not want to cut anything out that may hurt my chances and I can’t afford to have my resume rewritten by a professional. Can you guide me as to where you think would be a good place to start, I’ve been staring at this laptop for weeks trying to decide on a resume template, there are so many. I thank you for your time and any input will help.

Hi, I am a new graduate and do not have any experience in my field which is Nursing. I want to apply for the jobs but I have no idea about what to mention in my resume.

Hi, this article should help with the resume summary, at least:

Other than that, you need to put your academic experience. And internships/part-time jobs if you’ve had any.

Dear Biron,, Thanks for sharing the 10 examples of professional summaries in your article, and especially the reasons why they were considered to be good. However, as a HR professional, I would most likely skip over most of them and would not read much past the first or second sentence. The summaries were mostly too wordy and boring, and did not demonstrate ‘oomph’ at first cursory reading. Simply indicating certain skills or behaviors does not give an idea of the level of expertise, and could simply be wishful thinking on the part of the resume writer.

Just goes to show that there are many ways to see what makes a good summary.

I am a chemical engineer and project management professional with 15+years experience. My experience is between process engineering and project management . How can I marry the two in my profile summary?

It’s not about showing everything you’ve done. It’s about showing employers evidence you’ll succeed in their job. You can show a bit of both but focus heavily on what’s most relevant for the jobs you’re applying for right now. 80/20.

This was absolutely helpful and amazing! Thank you very much!

Hello, I am an active job seeker. I hold a law degree from a foreign country and currently in college for an associate degree. My question is, how do I blend both my foreign job experience with that of the United States in my resume. Thank you.

I’d put your work history in chronological order, starting with the most recent up top. That’s what I’d recommend for 95% of people actually. Then it doesn’t matter where you held each job.

And then in your Education section, I’d include your foreign degree and the current degree you’re pursuing in the US, too (for the US degree, you can say “in progress” or “graduating May 2019” for example).

I am 40 years old & B.A degree holder I have experience in many fields.I would like to join any one fields

I am a fresh graduate, who has five years teaching experience and some months customer service representative experience. Pls kindly assist me to put the resume summary together

I’m an active duty service member and finding in a little difficult creating a good transitional summary from 20 year profession in tactical communications to a drug and alcohol counselor. Do you have any recommendations how I should approach this? Any assistance would be helpful. Thanks

Great piece

How to write the CAREER ABSTRACT in resume for ware super visor retail business?

Just wanted to say thank you.Your advise and information was clear and easy to understand , sometimes there is nothing pertaining to what im looking fot in particular, buy you have sermed to cover everything I n a short quick easy to understand method.It will help tremendously.

Thanks! Glad to hear it helped :)

Very informational

What if you have work experience, but the job your going for(teachingeducation) has nothing to do with warehouse work? How should I build my resume?

In the summary, describe yourself and then say, “…looking to transition into ___” (the type of work you want to be doing now).

This is a bit like a resume “Objective”. I normally don’t recommend an Objective section (and I recommend a Summary section instead), however the one time an Objective does make sense is when you’re trying to change industries or make a big change in the type of role you have.

So that’s why my advice here might seem like I’m telling you to combine an Objective with your resume Summary.

Then “tailor” your previous work to be as relevant as possible. Even if you worked in a different industry you can still show things like leadership, accountability, progress/improvement, hard work, achieving goals, strong teamwork skills, etc. You can do all of that in your resume bullets and work history.

Don’t u have Resume Summary of legal secretary/legal assistant?

No, sorry about that. There are hundreds of different professions/job titles, and we aren’t able to include an example for every scenario out there. These resume summary examples are designed to give you a general idea of how to write yours.

The summaries listed are excellent example and have helped me develop a stand out summary for a new position.

Hello, I been trying to land the job of my dreams. I need help with my resume if i want the recruiters in airlines to notice me. I’ve applied before but haven’t had complete success to making it to a face-to Face Interview. It is a career change – yet i feel i am a great candidate bc i have had many customer service and I even attended an academy for that specific position. Can you please tell me what I am doing wrong on my resume ?

what if i never had a job experience?

Great question. If you don’t have any work experience, take one of the formats/examples above and put your accomplishments and qualifications from your academic studies.

Your headline could say: “Motivated Bio-Sciences Graduate With Expertise in ____”.

And then you might talk about accomplishments in school, group projects you worked on or led, etc.

Basically, when you have no work experience, your school/studies BECOMES your recent work. You should talk about that like it’s a job, because that’s the experience you do have.

really amazing article and too useful , thanks

Hi Mr. Clark, I have been out of the work force for about 18+years and I have been a small business owner for the same number of years. However, I want to go back to the work force. But my problem is that, I don’t know how to prepare my resume or resume summary statement. I had a degree in Communication,Arts and Sciences and a postgraduate degree in Public Administration. I’m a bit confused as to how to incorporate all these experiences into my resume. Please can you help?

Hi Dorothy, I can recommend a professional resume writer if you want. But they’re typically not cheap, so it’s something you’d have to be willing to invest in. If not, there’s a lot of free info online about how to “tailor” your resume for specific jobs. I can’t help one-on-one unfortunately, but I’d recommend thinking about which type of jobs you want, and think of what experience you have that is most relevant. that’s what to put on your resume. Your resume isn’t only about you, it’s about them – what do they want/need? (if you want to get a ton of interviews, that’s how to do it :) ).

Can I have a professional resume writer?

I use a similar format when writing my opening statement for my coverletter. How do you recommend differentiating the two? Or is it ok to use largely the same language?

I think it’s okay to use something similar. I might be more brief in the cover letter… it needs to be about them just as much as it’s about you. Whereas the resume is all about you, at least in the summary section. (The later sections should still be tailored to THEIR needs..)

Struggling to write a Summary Statement for a Secretary/Administrative Assistant position. I have 15 years government experience but have been away from the government since 9/1993 and have spent 15 years as a Substitute Teacher after taking off for 10 years to raise my children.

Hiya! I am a mother of three attempting to return to the workforce. I have been a stay at mom for about 13 years, so I have a (large) gap in my employment history; which doesn’t look great. I have a college education and have obtained a few certifications whilst not employed, plus many volunteer hours. I know that I should probably use a functional resume format. Would love some advice on what I should include in my summary statement.

Hi Juniper,

I rarely like functional resumes, but it might be worth trying. I’d “split-test” it (a marketing term). Create two resume styles, send out 50% one way, 50% the other way, and track results for a week.

I’d treat the resume summary statement just like any other resume. Highlight your skills and past wins/accomplishments.

how do i explain long term gaps in employment? leave them out?

Hi Paulette,

Don’t mention them on a resume summary. But do mention the gaps on a cover letter or lower down on the resume. Here’s an article on how to explain gaps in employment:

I am student in civil engineering field. Have 1.5 yrs of work ex. How should i structure my resume. Thanks.

Hello My name is Shataka and I’m a current job seeker trying to land my dream job as a Counselor. I have Master degree in Counseling Psychology and a Bachelor’s degree in Social Work. My experience lies in many different fields. I’m currently a Substance Abuse Counselor, with a teaching background and over 5 years of social service experience. I guess my question is how would I sum up all my experience to help me find a job as a Counselor.

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How to Write a Creative Brief in 11 Simple Steps [Examples + Template]

Basha Coleman

Updated: April 27, 2023

Published: April 26, 2023

The first step in any successful project is drawing up a game plan with a clear objective. It's one of the reasons marketers love creative briefs.

marketing creative brief

A creative brief acts as a roadmap that takes a project from ideation to completion. It ensures the scope, timeline, key stakeholders, and purpose of the project are communicated clearly. The creative brief is the single source of truth for everyone working on a project. If questions come up or tasks become unclear, the creative brief will steer things in the right direction.

→ Free Download: Creative Brief Templates

What is a creative brief?

A creative brief is a short document that sums up marketing, advertising, or design project mission, goals, challenges, demographics, messaging, and other key details. It's often created by a consultant or a creative project manager. The goal of a brief is to achieve stakeholder alignment on a project before it begins.

The Purpose of a Creative Brief

Whether you’re a consultant pitching a creative brief to a client, or a project manager presenting a brief to your team, start by speaking with the project stakeholders. These discussions will help you understand the company's mission, project goals, and challenges your team faces. Then, you’ll have enough information to write a compelling brief that focuses on what’s really important to your company or client.

The idea of a creative brief sounds simple, but it can be hard to wrap a lot of important details into just a few pages. Therefore, a creative brief is typically comprised of eight sections that can fit on one to two pages.

creative brief resume examples

Free Creative Brief Templates

Three customizable templates designed to serve as the blueprint for your next campaign.

  • Campaign brief template.
  • Video brief template.
  • Client brief template.

You're all set!

Click this link to access this resource at any time.

How a Creative Brief Works

Creative briefs are pretty standard documents within just about every marketing, advertising, or design team. For smaller projects that live in-house (like designs, templates, marketing assets, etc.) the brief is owned by the team who will be executing on the information in the brief. This is usually the creative team, but this team can fall within the brand department or even live within marketing.

For more advanced, long-term projects that involve an agency, the creative brief is owned by the creative team or agency who will be executing the work. This is because they'll work closely with the stakeholders on the project to understand what is needed, plus they'll bring their own expertise and competitive research to the brief that the internal team may not have access to.

These types of creative briefs aren't rare, but they are created infrequently due to the nature of the projects they support. So for this post, we'll focus mostly on the day-to-day creative briefs that you're likely to use often. Here's how they work.

Creative Brief Outline

  • Project Name
  • Company Background
  • Project Objective
  • Target Audience
  • Competitors
  • Key Message
  • Key Consumer Benefit
  • Call to Action
  • Distribution

Step 1. The teams who need assistance from the creative team will retrieve the creative brief template from a repository like OneDrive, Google Drive, or an online form.

Step 2. The team that is requesting the project will complete the brief according to their team's needs and goals. The completion of the creative brief starts with the team requesting the project so that they can explain their vision and goals clearly to the creative team.

Step 3. From there, the brief is sent back to the creative team to review. They'll be looking for timelines, resources, and budget requirements.

Step 4. If they have any questions, they'll go back to the team who wrote the brief and finalize the details.

Step 5. After that, the project is kicked off, sometimes with the help of a project manager, who will check-in with stakeholders on the project and keep everything on schedule, within scope, and within budget.

Step 6. Once the project is complete, both teams will review the deliverables against the creative brief to ensure everything is completed correctly.

The format of every company's creative brief might vary slightly to suit the needs of the project or client. Below is a simple outline that will be the foundation of your creative brief. It includes the most important steps in the creative process and information that'll be relevant to stakeholders involved in the project.

Once you’re fully informed and ready to write, use the following steps to draft yours. To make it even easier, I've included a fill-in-the-blank template in the last step.

How to Write a Creative Brief

  • Decide on a name for the project.
  • Write about the brand and summarize the project’s background.
  • Highlight the project objective.
  • Describe the target audience.
  • Interpret the competitive landscape.
  • Prepare the key message.
  • Choose the key consumer benefit.
  • Select an attitude.
  • Determine the best call to action.
  • Draft the distribution plan.
  • Share the creative brief with stakeholders.

1. Decide on a name for the project.

The first step in developing a creative brief is deciding on a project name. This might sound simple, but it's one of the most critical components of a creative brief. If you're building a campaign around a brand new product or service, the campaign name will be the first time many members of your team will be introduced to it. Referring to the campaign (and therefore product or service) by the correct name prevents the game of telephone from happening. Without a specific and clear campaign name, people will make up their own terminology which can alter the intent of the campaign .

To create a project or campaign name for your creative brief, keep it creative and brief. A few words or a short sentence should work just fine. If you're launching a product, identify what the call to action will be for the target audience, then center the name around that. Here are a few examples of fictional campaign names:

  • The Search for Adventure Campaign- A scavenger hunt-themed amusement park.
  • The Don't Forget Your Memories Campaign - A photo frame company.
  • The "What's hotter than Pepperco hot sauce?" Campaign - A hot sauce brand.

2. Write about the brand and summarize the project’s background.

Another simple, yet essential section is the company background. If you work in an agency setting, this is non-negotiable as your team is likely handling several client campaigns at once. However, if you're developing a creative brief for an in-house project, you'll still want to include this part. New hires on your team, freelancers, and vendors will appreciate the background that your internal team is already privy to.

The company background shouldn't be a general history of the company or a copied and pasted paragraph from the about page. Instead, tailor this to the project at hand. Set the scene with one or two sentences that sum up the brand’s mission. Follow this with a few sentences that give background on the brand and what led to the development of the project.

While some creatives have put this information all together in a quick paragraph, others separate it with headers like “Brand Statement” and “Background.”

Here are some questions to consider when writing a company background for your creative brief:

  • Has the company launched a campaign like this before?
  • Why is the company choosing to launch this campaign right now?
  • What's happening in the market and how will this campaign respond to it?

3. Highlight the project objective.

Here is where the creative brief gets more specific. The project objective should briefly explain the purpose of the project, the timeline, and the audience it'll target. This can be done in a sentence or two, but you can get creative and stylize it in sections.

This part of the creative brief will be helpful in emphasizing why the project needs to happen. The goal aspects will help you and your team align on the project’s expectations. If the company or client hasn’t identified any major challenges, you can focus this section on goals and objectives. Explain what a successful project looks like and how it will benefit the company.

Pro Tip: Writing a project objective is very similar to writing a goal, so take a look at this blog post for more detail on goal and objective writing.

Here’s an example of a sample creative brief for PayPal that offers separate sections for “The Problem” and “The Goal”:


4. Describe the target audience.

Next, it's time to define the target audience for the project. This is the segment of your market that will directly benefit from the product or service being launched. You can take audience segmentation a step further by identifying a primary and secondary audience. Doing so will give your team more freedom to explore creative ideas that might resonate with one group more than the other.

When crafting the target audience section, be sure to include the following:

  • Demographics - Simple demographic information gives your team insight into exactly who the audience is. This includes data points like age, income, education, ethnicity, and occupation.
  • Behaviors - Buying behaviors, trends, and other customer history make up the target audience behaviors. These provide important context to the creative brief because they explain where the customer is in their buyer journey.
  • Psychographics - This is how the audience thinks and feels about your brand and the product or service you sell, in general.
  • Geographics - Digital, physical, and hybrid campaigns will benefit from having geographics stated explicitly in the creative brief so that media buyers can price ad slots in each market.

Pro Tip: Your creative brief shouldn't be too long, and this section can take up quite a bit of space. To make this section more digestible, consider using buyer personas .

Here’s how the sample brief for PayPal noted above thoughtfully explains a new product’s target audience:

PayPal sample brief target audience

5. Interpret the competitive landscape.

Knowing what your competitors are doing is advantageous for the whole team. You can use competitive data to come up with ideas that haven’t been tried yet, learn from their failed projects, or build a project that improves on a strategy they’ve used in the past.

Include a quick list of competitors with similar product or service offerings. Briefly list a few things your company has in common with them, how your brand has differentiated itself already, and a few areas where this project can help you get ahead.Get Your Free Templates

6. Prepare the key message.

The key message can be the most difficult part of the creative brief to develop because just about every stakeholder will have a different opinion of what it should be. To get buy-in faster, try this simple trick. Ask yourself "We're launching this project, so what?" The "so what?" is your key message. It explains why your target audience should stop what they're doing and pay attention to your campaign.

The key message includes the pain point, what the audience's experience might be like without the pain point, and the benefit they'll receive as a result of your company's solution. This framework places the customer in the spotlight of the campaign. Instead of telling them what this product or service could do for them, it positions them as the main character in the journey from problem to solution.

7. Choose the key consumer benefit.

If you're launching a new product, there are likely several features and benefits that the target audience will experience when they decide to purchase it. However, it's very difficult to structure a campaign around several different features. That's why marketers and creatives use something called a key consumer benefit (KCB) in the creative brief to keep everyone aligned on the primary benefit being communicated. To choose the right KCB, you'll want to get input from the project stakeholders and rely on consumer data to guide the decision.

Pro Tip: Your KCB won't always be the fanciest feature of your product. The benefit that solves the biggest problem for your audience is a great choice for the KCB.

8. Select an attitude.

The tone and voice of your campaign create the overall attitude and that should be consistent throughout every creative element that's being developed. Identifying a few adjectives that describe the attitude of the campaign can help copywriters draft copy that sends the correct message within the right context. Graphic designers can use colors and techniques to portray the tone and voice as well.

In this section of the brief, you should also note the appropriate voice for your audience. While some audiences, like those in the business world, prefer more formal language, others might engage more with a casual, relatable tone. To substantiate your decision to choose a particular brand voice and tone, you could write something like, “Our brand voice is a casual and carefree tone because it speaks to younger Gen-Z audiences.”

Pro tip: Use a thesaurus to find specific words that evoke nuanced emotions and attitudes for a hyper-targeted campaign.

9. Determine the best call to action.

Finally, your audience needs something to do once they see your campaign. The good thing about CTAs is that they don't have to be physical actions. A CTA could have a goal to change thoughts and perceptions about your brand which doesn't require the audience to do anything at all.

Your creative brief might include several different CTAs, especially if you have a primary and secondary target audience. But it's a good idea to have one primary CTA that drives the project objective we talked about earlier.

10. Draft the distribution plan.

When the project is done, you’ll need to make sure your audience actually sees it. List a few channels or platforms on which you plan to announce the launch, as well as any promotional content you plan to create.

When drafting this section, think about your target audience. Don’t waste time on a promotional strategy that they won’t see. For example, if you’re promoting a project to Gen-Z, you’ll want to invest in social media rather than billboards or newspaper ads.

11. Share the creative brief with stakeholders.

Once you’ve drafted a creative brief, share it with the team you’ll be working with. You’ll also want to circulate it around the company via Slack, email, or presentations. If you’re a consultant working outside of a client’s company, encourage your clients to share the brief internally.

As you or your clients spread awareness, you should be open to answering questions or taking feedback from colleagues in case they have any great ideas. This strategy will improve team alignment , increase support of the project, and ensure that all of your colleagues are on the same page.

Follow Along with HubSpot's Free Creative Brief Templates

creative brief template

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Creative Brief Template

Having trouble with the flow and organization of your brief? Here’s a simple template that could help. Copy and paste it into a document and fill in the blanks. You can also add to it or adjust it as needed for your project.

basic Creative Brief Template Example

Download More Creative Brief Templates

[Inset company or client logo at the top along with the project name.]


For ___ years, ______ [Brand Name] has been serving customers in the ____________ [group/job field/geographical area] with ____________________ [product or service].

[Brand Name] has made achievements including __________,__________, and ___________. We have also launched marketing campaigns that have touched on ____________,________, and ____________. With the launch of _________ [project name] they hope to ___________.


With this project, the company aims to solve problems related to ____________________, while also expanding on ___________ and improving on _____________.


Our target audience is ____ [gender], in the age range of _ and _, and live areas like ____, _____, and ______. They enjoy _____, dislike ______, and might work in fields like _____, _____, and _____. They want more of ________ and their daily pain points include ________.

Their favorite products might include _______ and ______. They learn about these products through channels including ________, _________, and _______.


Our three biggest competitors [are/will be] ________, ________, and _______. These competitors offer _____, ______, and ______. We are ahead of them in _____ and ______, but we are behind when it comes to product offerings like __________ and _________.


The target audience is experiencing __________ [pain point], but with our newest project ___________, they'll get to experience _________ [new experience without the pain point]. That's what makes ______ [solution] an unrivaled solution within the market.


________ [feature] is the best way for our target audience to experience _____ [benefit].

[Include three to five adjectives that describe the tone and voice of the project.]


When the target audience sees our campaign, they will [feel/think/do] _________.


We will promote the launch on platforms and channels that our demographic regularly engages with. These will include ________, ________, and _______.

We will also release content including _______, _______, and ________ to gain attention from our audience and inform them of the project.

Below are a few messages we will use:

  • _________________________________________________.

Types of Creative Briefs

Creative briefs serve several purposes in the communications field. Marketers, designers, and advertisers use them differently. Depending on your role, your team, and the project you're working on, one might be more effective than the other. Below are some of the most common types of creative briefs used across industries today plus examples of what they might look like.

1. Marketing Creative Briefs

A marketing creative brief is most commonly used to bring campaigns to market. This type of creative brief can be used for both new and existing campaigns. Broad business goals and strategies to accomplish them are usually included in this type of creative brief. It's also not uncommon to see revenue goals and a budget included in a marketing creative brief.

Simple Marketing Creative Brief Example

Simple Marketing Creative Brief Example

2. Product Design Creative Briefs

Product design creative briefs outline the go-to-market strategy for a new product or feature launch. Product marketers are responsible for developing this type of brief. Developed in conjunction with the product manager, the product design creative brief will describe the features and benefits of the product and how the audience will benefit from them. Unique features of this type of creative brief include product documentation and product descriptions.

Product Design Creative Brief Example

Tech Product Design Creative Brief Example

3. Advertising Agency Creative Briefs

Advertising agencies develop creative briefs often for the various clients they serve. These briefs are concise and include the client's brand guidelines as well as the specific project guidelines. A budget may also be included in the brief so that all teams can make wise decisions about the tactics they recommend for the client. An account manager or supervisor develops the creative brief and shares it with client stakeholders before the agency begins working on the project.

Advertising Agency Creative Brief Example

Advertising Agency Creative Brief Example

Creative Brief Examples

1. creative request template.

Creative Brief Examples: creative request template from Asana

For the day-to-day management of creative projects, using a creative request template in Asana acts as a dynamic take on a traditionally static creative brief. With a few tweaks to suit your business's needs, this template flows through each stage of the project while specifying tasks, deliverables, and key points that need to be included in the project. Moreover, Asana provides several types of views that make this template easy to look at from a calendar view, list view, board view, and timeline view so you'll always know the progress of your project in relation to the creative brief.

When to Use This Creative Brief:

This creative brief example is great for marketing, brand, creative, and design teams who handle a large backlog of projects with stakeholders on many different teams. Use this brief for both ad-hoc and regularly occurring projects.

2. Creative Brief Presentation Template

Creative Brief Examples: Creative brief presentation template

This creative brief example was designed by TemplateForest. It's a visual-forward example of a brief that works well for long-term projects like building a business or refreshing a brand. This longer brief includes a variety of information from internal brand insights to an external competitive analysis.

Use this creative brief when you're partnering with a creative agency on bigger projects. They can use this layout to inspire a creative brief that fits the needs of your business.

Streamline Projects with a Creative Brief

Scope creep happens to the best of us. Projects get bigger, stakeholders are added, and the objective of the project seems to morph as time goes on. Streamline your next product launch or marketing and advertising campaign with a creative brief. As a result, you'll find that your team is more aligned with the project's goals. We've even provided free creative brief templates to get you started — download them below.

Editor's note: This post was originally published in July 2019 and has been updated for comprehensiveness.

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The complete guide to writing creative briefs

Julia Martins contributor headshot

Just like any other task, creative work deserves a clear plan and measurable goals before work begins. That’s where a creative brief comes in. Developing a creative brief allows you to take a proactive approach and outline requirements while planning out your creative work. Among other important elements, your creative brief is your opportunity to define the scope, deadlines, and deliverables specific to the creative part of your project.

Overall, a creative brief helps keep everyone on the same page—reducing feelings of frustration or confusion—while making sure no part of the design process is bottlenecked.

What is a creative brief?

A creative brief is used to define any relevant creative requirements, including messaging, audience, and outlining how success will be measured. Once the brief is created, plan to host a  kickoff meeting  to discuss conflicts or restrictions. That way, you have time to revise and update your creative brief before the work begins.

Remember this—creative briefs aren’t meant to be written and then left stagnant. Before your work begins, your creative brief should be an ever-evolving document that may change as the creative requirements continue to be scoped or tweaked. However, by the time the work starts, your creative brief should be a  clear plan  and have specific goals that your design, content, and creative teams can refer back to throughout the process, making sure everyone is aligned and making the right decisions.

Essential elements of a creative brief

Understanding what a creative brief is and why you need one is important. However, knowing what to actually put in one will save you significant time and reduce back and forths with your creative team. You can avoid having to circle back to questions and conflicts down the road by putting the appropriate information in your creative brief up front.

Take a look at these “must-haves” for every creative brief. Whether you’re planning a marketing campaign, writing a creative brief for an advertising agency, or preparing a creative brief for your internal team, these nine steps will help you clarify the key information your team needs for success. Keep in mind that your brief may contain more elements—and you can certainly add them as they relate to your work—but the criteria mentioned below should be part of nearly every creative brief.

Title and description

Goals and objectives, messaging and tone, assets and deliverables.


Distribution process

First, give your creative brief a title. Provide a short description of the creative work so team members understand why they are a part of it. Let them know the intention of the creative work.

Title:  Advertising campaign for new product launch

Description:  As we prepare to launch Apollo Enterprises newest product, we’ll be putting together a series of advertisements to introduce it to the market.

Why are you working on this? At this point in your creative brief, you want to define the specific business need and what the work will accomplish. What does success look like for this particular body of work? As you’re writing down your goals, make sure they are measurable. At the end of the project, you’ll want to look back on them and clearly know if you’ve met your objectives.

Goals and objectives:  Reach 500,000 potential customers via paid search over a one-month period and add 5,000 new subscribers to our email list.

Outlining your target audience will help better tailor your creative to them. Look for specific insights, as those become your gems of valuable information. Get clear on who will be consuming your deliverable (video, ad, etc.). Try your best to define what that person looks like by outlining demographics such as age, gender, income level, marital status, or education level.

Also note what your audience values, along with their interests, wants, and needs. State if you’re trying to reach current customers or potential ones. Answering as many questions as possible about what your audience looks like will help you and your team along the way.

Audience:  Men, 30-65, mid-high income, at least a high school diploma. They value time outdoors, working with their hands, tools, and gadgets. They’re not current Apollo Enterprises’ customers.

Now that you know who your audience is, you need to clearly establish what messaging you want to put in front of them. Also, when your target market receives that message, what should they think, feel, want, and do? Are you asking them to take an action?

If you already have brand guidelines be sure to include them in your creative brief, or direct stakeholders on where to find them. Following brand guidelines ensures the tone and voice of your messaging matches that of your overall brand, and keeps your messaging consistent across marketing initiatives.

If you don’t have established brand guidelines, work with the right team members to put together some information about the tone and voice that this particular creative work should follow. Think of your message as a person. It should have a voice (a personality) and a tone (a mood or attitude).

Messaging and tone:  We want to empower our audience to be creators and use Apollo Enterprises’ new product as part of their most valued suite of tools. We should celebrate the target audience for working with their hands and make them feel proud of their creations.

Since your team’s work will produce some sort of creative asset (or many), this part of your brief should describe what those assets and deliverables are. For example, if you’re creating an advertisement, the final deliverable would be the actual ad. Make sure you specify asset requirements such as dimensions, number of versions, and design elements.

Assets and deliverables:  Three different advertisements, each with a different tagline and image (one version for each of the following sizes: 250x250, 728x90, 120x600).

Creative work usually requires cross-functional  team collaboration . Marketing and design are almost always involved, and oftentimes other departments will also play a part. This means several individuals from different teams working together on the same desired outcome.

This is why it’s so important to identify all important stakeholders upfront. Each team member should know who is involved and what they’re responsible for. You’ll save yourself a lot of time fielding questions down the line if you add this to your creative brief.


Creative team: Larry (ad copy), Emma (ad design)

Marketing team: Hannah (team lead), Caleb (email marketing setup for campaign), Terry (ad distribution)

Product team: Zach (Product Manager)

Establishing your budget from the start will help you actually stay in line financially and guide your decision-making. Be sure you write down actual numbers and identify costs where you can. Conducting some quick research ahead of time will help. Are there ways you can cut some costs? Giving yourself some time to play with the numbers before you even begin the work will keep you in good graces with your boss!

Budget:  The overall budget is $8,000 with $5,000 going to ad spend, $1,500 to design, and $1,500 to copywriting.

Establishing a  timeline for your work  early on will keep you and your team on track. Decide on a start date and end date, and then fill in as many important dates as you can in between. Knowing the important deadlines from the beginning gives all stakeholders an idea of how long their part of the work will take. They can plan accordingly and let you know of any conflicts. Be as specific as you can with dates and deadlines, and keep in mind that adjustments may need to be made as the work progresses.

Kickoff meeting: May 5

Final creative brief due: May 10

Ad copy due: May 30

Ad designs due: June 10

Ad buy plans due: June 15

Ads are live: July 1 - July 31

Measure ad success: Ongoing

Wrap-up: August 15

Identifying how your media assets will actually get to your audience is a part of your creative brief that can’t be skipped. All the hard work you put into every other step of your creative process culminates with an effective distribution strategy. In other words, how will you communicate your message? Social media, email, blog posts, and paid advertisements are just a few ways to distribute your media.

Distribution process:  Google Adwords platform to deploy ads.

Creative brief example

Seeing examples of what great creative briefs actually look like can help you formulate your own. Check out this stellar example and pay close attention to the details. You can tell that the project manager took time and thought to develop this creative brief, and help their team work together smoothly.

How to write creative briefs example image

Creative brief template

Get started with this creative brief template to outline your campaign goals, creative deliverables, due date, marketing strategy, and more.

Title and description:

A clear name that your stakeholders can easily identify, and a short summary that conveys the intention of your creative brief.

Goals and objectives:

Define the metrics of success for your creative brief.

Who are you targeting in your campaign and what are their values, interests, and needs? This section should include any relevant demographics.

Messaging and tone:

What type of tone are you trying to strike? How do you want your audience to feel when they see your creative assets?

Assets and deliverables:

Asset and deliverable 1

Asset and deliverable 2

Asset and deliverable 3

Stakeholder 1

Stakeholder 2

Stakeholder 3

What is your overall budget? Are there any specific details to how the budget should be spent?

Date:  Description

Date: Description

Distribution process:

Specify how you will reach your audience once your assets and deliverables are ready.

Using a creative brief when working with agencies

Sometimes internal stakeholders aren’t the only people you’ll be collaborating with on creative work. Companies may choose to hire an agency to help. If you find yourself  working with an agency , here’s how you can use a creative brief to make the most out of the partnership.

Make your creative brief a starting point

When you deliver the creative brief to your agency contacts, take the opportunity to discuss your goals with them and refine the creative brief if necessary. Ask for their input. They are there to help and getting their buy-in will make every part of the overall process easier. Allow your agency partners to educate you on what will work and what won’t.

Create a robust final version of your creative brief

The more valuable information you put it in, the less questions will come your way later. And, remember, while the agency is a partner of yours, they are working with other companies as well. Giving them as much information as you can will make you and your creative brief stick out (in a good way). For example, you’ll want to include any applicable style guides, tone of voice recommendations, relevant internal messaging information, and any brand guidelines the agency should keep in mind while working.

Be open to change

Creative work moves quickly, and some project leaders make the mistake of thinking their creative brief has to be rigid in order to support fast-moving teams. In reality it’s a living document. Until you start executing on the work, it should always be open to conversations and edits.

Write your best creative brief

You’re feeling good, right? Hopefully developing your own creative brief doesn’t seem so daunting after all and you’re ready to get moving on building your next one. After you’ve written your creative brief, manage the next steps in your creative process in a work management tool, like  Asana . Not only will it help keep you organized—it will actually help you run the show.

Build a creative brief that makes your life (and those of your stakeholders) easier to execute your creative work successfully.

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How to Write a Creative Brief (With Detailed Examples & Templates)

Haillie Parker

June 15, 2023

As Boromir once said in the cinematic masterpiece The Lord Of The Rings , “One does not simply make a funny video .” 🤌

OK, we took some artistic liberties—but the sentiment rings true! You can’t just whip up a creative project from scratch and expect it to be successful. 

Creative projects require careful research, intentional planning, and collaboration to make a splash. And before teams can hit the ground running, these elements must be packaged together in an informative document known as the creative brief. ✨

But how do you know if your creative brief is checking every box?

Follow along to learn everything you need to know to build an effective creative brief including a detailed outline, step-by-step workflow, top examples, and more. Plus, access to customizable creative brief templates!

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What Is a Creative Brief?

What belongs in a creative brief , step 1: give the project a proper name, step 2: coordinate your objectives with long-term goals, step 3: identify your target audience , step 4: solidify your messaging strategy, step 5: determine the final deliverables, step 6: budget your time and resources, step 7: set your milestones, then the timeline, step 8: name your key players, step 9: lock in the brief, creative brief examples, 1. creative brief document template by clickup, 2. creative brief demand planning template by clickup, 3. creative brief whiteboard template by clickup.

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A creative brief is a short but informative document outlining the main details of any creative project and leads the team from ideation through the final deliverables. It’s the key to creating your roadmap and solidifying must-know information like:

  • Project requirements
  • Brand guidelines
  • Creative assets
  • Audience and messaging
  • Scope and timeline

And more—depending on your project! 🎨

Creative briefs are standard practice for most agencies and marketing teams . And like a design brief , the creative brief begins with a request from a client, company stakeholder, or another department within your organization.

While the team developing the project ultimately owns the creative brief, constructing it is a collaborative effort between everyone involved. 

Start by discussing the request itself. Go into this meeting with the intention of understanding the requestor or client’s vision, mission, and purpose to find the elements that really matter to them. From there, you can address any immediate challenges and offer your industry expertise to bring the project to life. 

The goal is to get everyone on board with the project plan—especially your stakeholders. With the requirements set in stone, design teams , writers, and marketers will know exactly how creative to get with your project and what’s expected.

What makes standardizing creative briefs so difficult is the ever-changing nature of each individual project. But that’s also what makes your brief so valuable! 

A creative project could be almost anything—from launching a complex advertising campaign to producing a web series. Each project will pose a distinct set of challenges, but the creative brief is there to help creative teams identify and solve those issues as quickly as possible.

Think of your creative brief as a reliable source of truth to refer back to throughout the project process. Whether it’s to provide updates, cross reference your work with the original plan, or double-check your messaging, the brief is your North Star. ⭐️

How to write a creative brief outline

At its core, your creative brief will answer the who, what, where, when, why , and how of the project and grow increasingly more detailed as you move down the page. 

But no matter what type of creative project you’re pursuing or how many versions the brief takes on before its stamp of approval, there are a few non-negotiable elements to ensure you’re outlining the top points in your creative brief, every time:

  • Project name and overview : Describe the purpose of the project
  • Objectives and goals : The problems your project will solve and how it ties back to the company mission
  • Target audience : The market segment that will benefit the most
  • Messaging strategy : How you’ll reach your target audience
  • Deliverables : The final assets
  • Budget : How much the project will cost and how much the client is able to spend
  • Timeline and milestones : The beginnings of your project roadmap
  • Key stakeholders and sign-offs : Every main point of contact and a record of approvals throughout the project

For most creative projects, these eight fundamental elements will start you on the right path. Depending on the complexity of your project, you might include additional sections for clarity like:

  • Competitor research to differentiate the project from similar initiatives
  • Analyses of past projects to explain why they were (or weren’t) successful
  • Company background if your agency with working with a new client
  • Breakdowns of every call to action if the project requires multiple CTAs
  • Detailed distribution plans for long-term projects

Bear in mind—your creative brief should be, well, brief . Before you load up your document with additional sections for the sake of being detailed, ask yourself what value it’s adding to your creative brief and to everyone involved. 

How to Write a Creative Brief 

Even with your outline ready to go, there is a strategic approach to completing your brief as efficiently as possible. Follow these steps to ensure your team and stakeholders are on the same page throughout your creative briefing process so no stone is left unturned! 

Starting things off strong with one of the most crucial pieces of your project—its name! Your project name should be clear and concise while communicating the intent. It doesn’t have to be flashy or funny, but it should resonate with your target audience and be compelling enough for them to want to learn more. In a sense, the name is your project or business’ first impression.

The overview is where you can dissect the project name a little more for the sake of the team. In a sentence or less, use your overview to answer any questions that may remain from the project name to avoid miscommunication or back-and-forth between stakeholders and the creative team. This could be a brief explanation of what the project will be and its core message.

With your project name and description in hand, you’re ready to outline your main objectives and goals. Your objectives are detailed and project-specific. It’s your opportunity to align the team on potential setbacks before they happen, CTAs, and prove the project’s worth. 

ClickUp Goal Tracking

All of this starts by defining these key points:

  • The problem you’re addressing
  • How the project will solve it
  • Why it needs to happen

Nailing down the what, how, and why of your project will set the expectation for what a successful outcome will look like when it’s all said and done. From there, you can draw connections between the project’s more granular objectives and the company’s larger goals or mission. 

User Persona Template by ClickUp

Your target audience is the group that will benefit most from your project or campaign and tells the creative team who they’re connecting with. If you already have user persona profiles created for your business, use those resources and market research to build this section! You don’t have to tell your user’s life story, but be sure to cover basic information including:

  • Demographics : Age, job title, education, marital status, and ethnicity
  • Behaviors : Buying trends and histories
  • Psychographics : Their general interests, opinions, and attitudes)
  • Location : Not just physical! Think about where to find your customer digitally

Now that you know who you’re marketing to, you can strategize the best ways to connect with them. Your messaging strategy is all about being in the right place at the right time and speaking to your audience the way they want to be spoken to. 

AKA, how will you distribute your creative project to the intended people?

User Story Mapping Whiteboard Template in ClickUp

Consider the social media and online platforms your target audience most commonly consumes, and create tailored content for those channels. This forethought will help you make significant decisions like whether to create a video, written post, or series of photos to draw your audience toward your product or service. 

But it doesn’t stop there. Once your audience member visits your website, reaches your CTA, or clicks on your link, be sure to greet them with consistent and familiar messaging to guide them all the way through the funnel. 

Ahh, now for the good stuff—what the project actually is. 

The prior sections of your creative brief are essential for justifying, setting up, and framing your assets for a successful launch. But there are many ways to interpret the project strategy and vision up to this point. Use this section to eliminate any gray area and potential miscommunication by detailing exactly what the creative team will provide. 

Your final creative deliverables include all digital or physical media requested, specific design elements, references to similar work, size or format requirements, mockups, and more. To ensure your client or stakeholder is completely satisfied with the final product, it’s better to lean into the details than leave too much for the imagination. 

It may not be your favorite part of the job, but it’s so important to be fully transparent about your budget. Your budget isn’t a limitation, it helps the creative team determine how creative they can get with the request. 

Be sure to note whether there’s a bit of wiggle room in the budget and when the project has hit the maximum amount. Think of your budget like the bumper rails on a bowling lane. Having these boundaries give the creative team clear guidelines to work within.

Budget Project Management Template by ClickUp

If you need help with budgeting your project—try the ClickUp Budget Project Management Template to break down every detail and cost.

And let’s not forget—the creative team members are experts in this! The challenge of crafting projects within a predetermined set of requirements is nothing new for them. 

With a crystal-clear budget to lead start the project off on the right foot, no one will be disappointed or met with an unwanted surprise.

When mapping out your timeline, it’s easier to start with the significant dates in your project—also known as your project milestones! These benchmark events include:

  • Your project kick-off
  • Creative brief approval
  • Draft reviews
  • Production completion
  • Final asset turnover

Milestones in Gantt view

With these dates, you can flesh out the tasks between each milestone, subtasks, dependencies, recurring meetings, and more. 

Your approved timeline and milestones will be the central resource for building a detailed project roadmap and properly delegating the teams’ individual workloads. 

To establish full transparency with everyone involved, make sure you identify each major player for the creative project. 

For the project manager, this clarifies each point of contact, their titles, and final sign-offs. As for the project itself, this portion of the creative brief also acts as a paper trail documenting whether certain aspects of the project have been approved and when. 

Once you’ve taken the first pass at constructing your creative brief, send it back to your client and stakeholders for final approval—then it’s time to put it to use! 

After the creative brief has been reviewed and accepted, no further edits should be made. But of course, all projects are different! If changes are made to the brief at any point, be sure to thoroughly document, date, and share those updates with everyone involved in a proper project meeting. 

Design approval workflow in ClickUp Mind Maps

The outline and workflow we’ve covered will fit virtually any creative project. But that doesn’t mean each brief will look the same. Briefs are the starting point for every creative project—no matter how big or small. Some projects will lean heavier into certain sections of the creative brief than others. Here are a few creative brief examples to help you gauge the differences between projects.

Bonus: AI Outline Generators !

Advertising campaign briefs

Advertising and marketing campaign briefs range from somewhat simple to extremely complex, depending on the scope of work. In this creative brief example, you may want to include additional research, multiple visual references, and several draft reviews to ensure the production and delivery goes off without a hitch. 

This is also a great example of the type of project that may include more than one CTA. While there will always be one primary purpose behind the campaign, it’s important for the creative team and stakeholders to align on the marketing KPIs , deliverables, and delivery process as quickly as possible. 

New to writing campaign briefs? The best place to start is with a customizable template like the Campaign Brief Template by ClickUp !

Content marketing briefs

A content marketing creative brief guides the blog and SEO teams to develop articles, copy, and materials that resonate with the company, its customers, and beyond! The audience, objectives, messaging strategy, and timeline are crucial in content marketing projects , especially if you’re following a tight content calendar . 

Content marketing objectives include anything from increasing brand awareness to generating potential sales leads. They are often created for the brand’s own website, social media platforms, newsletters, or content database .

The project’s success is generally determined through website traffic, engagement rates, conversions, and various social media metrics to tie back to the company’s larger goals.

Many companies use these projects to establish their thought leadership by partnering with third-party publications which requires a detailed brief to properly follow a brand-specific tone of voice and style guidelines.

Website redesign briefs

Web design workflows are no small feat and open the door to tons of unique creative elements including UX considerations, functional requirements, creative process needs, and more! Website redesign briefs still follow the same basic steps and structure but must be looked at through additional lenses:

  • Are the graphics, typography, and messaging consistent with the brand?
  • Can users easily navigate the website and reach the product or services with ease?
  • Does the design support the functionality you need? 

Social Media Brand Guidelines by ClickUp

With so many elements to any website, there can be a lot of back and forth between the designers and the client. To avoid draining your team with constant review sessions and minor tweaks, make sure you as the creative project manager set clear boundaries on the number of edits you’ll allow on the project before the final deadline.

There’s no need to exceed two rounds.

Creative Brief Templates

Even with a clear outline and step-by-step workflow, nothing beats a pre-built and customizable template to streamline your creative brief process. 

These tools were designed to include every critical element to avoid errors that may haunt you down the road. Your ideal creative brief template will seamlessly integrate with your creative project management software and be easily tailored to each project’s needs. 

ClickUp leads the charge when it comes to templates for creative and design teams with its own vast Template Library . With over 1,000 templates and new ones created every week, ClickUp has you covered—no matter your use case! Here are a few of our favorite creative brief templates to jump-start your next project.

Creative Brief Template by ClickUp

If you’re looking for a carefully curated, beginner-friendly, and collaborative creative brief template—this is it! The Creative Brief Document Template by ClickUp is the secret to aligning the marketing team, stakeholders, and clients on all creative project elements well before the project begins.

From defining your project’s purpose to outlining the budget, this template breaks down every must-have creative brief element in an easy-to-use format with pre-built tables, checklists, and prompts to guide you.

This ready-made ClickUp Doc also comes loaded with every powerful feature ClickUp is known for including:

  • Threaded and assigned comments to streamline your editing process
  • Slash Commands to embed tasks, third-party websites, rich styling, and media for added context throughout your template
  • Nested pages to expand your creative brief into the production process and build a visual hierarchy
  • Simple @mentions to call members to your Doc
  • Custom sharing and permission settings to control who can edit or view your brief

And more! Access this template in all its glory at absolutely no cost

Creative Brief Demand Planning Template by ClickUp

Use the Creative Brief Demand Planning Template by ClickUp on its own or pair it with the template mentioned above to set clear goals before your creative project. This template takes your traditional creative brief example a step further with features to help you act on your ideas the moment inspiration strikes you.

This intuitive List template is every creative project manager’s dream with five Custom Statuses to visually convey progress, 20 Custom Fields to filter and sort tasks in seconds, and seven custom views to manage your projects from every angle. Among these many views, you’ll find:

  • A pre-built List to organize all of your creative work 
  • A creative brief Form to collect all necessary information from the client
  • Every accepted project is arranged in a clean Table view
  • A detailed project calendar to stay on top of deadlines and project Milestones

And much more. Especially if your agency juggles more than one creative project at a time—this template is for you. 

Creative Brief Whiteboard Template by ClickUp

We’re not saying we saved the best for last—but it’s certainly the most interactive! The Creative Brief Whiteboard Template by ClickUp bridges the gap between business and design to effectively communicate ideas and requirements from the same highly visual canvas.

Unlike your typical digital whiteboard software , ClickUp Whiteboards connect instantly to your workflow with the power to convert any text into actionable tasks. This isn’t just a pre-structured diagram .

This template stays with you long after your own creative brief is approved with workflow Automations , seven Custom Statuses, and nine Custom Fields to take the edge off of your creative process. Plus, there are four ready-to-go project views to help craft your timeline and workflows. 

Take Your Creative Briefs Further in ClickUp

OK, we covered a lot of material there. Let’s regroup, shall we? By now, you’ve got:

  • The must-have elements of any creative brief
  • A detailed outline to craft your own
  • A step-by-step workflow 
  • Three creative brief examples
  • Multiple creative brief templates

All that’s left to do is log into ClickUp and watch your creative brief transform before your very eyes!

ClickUp is the only productivity software powerful enough to centralize all of your creative work in one collaborative platform. With over 1,000 integrations , a vast Template Library, hundreds of project management features , and flexible pricing , ClickUp is the one-stop-shop solution for teams across industries.

What’s not to love? Try ClickUp for free, today !

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15 Amazing Resume Summary Statement Examples for Job Seekers

Mike Simpson 0 Comments

creative brief resume examples

By Mike Simpson

Updated 6/9/2022.

creative brief resume examples

What is the best way to start my resume? How do I get the attention of the hiring manager? Is there something specific I should be doing? These are questions we have all asked ourselves at one point or another. Fortunately, there’s mainly one answer: use a resume summary statement.

So, how do you create an amazing professional summary for a resume? Well, looking at some outstanding resume summary examples is typically a good place to start. If you want to make sure your resume is in the best shape possible, here’s what you need to know about the resume summary statement.

Understanding the Resume Summary Statement

So, what exactly is a resume summary statement? Well, according to the folks at The Balance Careers :

“A resume summary statement is a brief list or a few sentences at the top of your resume (after your contact information) that highlights your qualifications for a job.” That’s a good way to look at it.

And, what about the purpose of a resume summary? Well, they go on to add that resume summaries allow “the person reviewing your resume… to view your most important attributes at a glance.” In the end, that’s really what it’s all about.

A resume summary statement is similar to an objective statement in that it is a quick way for a job seeker to catch a hiring manager’s attention by summarizing critical information in an easy-to-read format. Now, a “Resume Objective” and “Resume Summary Statement” are two very different things and should not be confused. However, they serve a similar purpose, acting as an introduction.

Resume statements essentially are just a few short, well-worded, well-targeted sentences that summarize your skills and experiences. Sometimes called “Qualification Summaries” or even just “Competencies,” these two or three sentences can, when done right, give you a real advantage in the hiring game.

You may be wondering, “Why do I need a resume summary when they can just read my application?” Well, mainly because hiring managers may receive dozens, if not hundreds, of resumes.

In the end, hiring managers don’t have time to read every application word-for-word. Instead, they skim key areas looking for the right details, giving each resume an average of just six to seven seconds of their time before making an initial determination.

Usually, the resume summary statement is a part they always read. It showcases the best of what you have to offer, giving them critical insights upfront. That’s why getting your professional summary for your resume right is essential.

How to Write a Great Resume Summary Statement

So, how do you write a great resume summary statement? Well, as with much of your job search, it all begins with research. You need to make sure that you’re maximizing your potential, so the more you know, the better.

The goal is to get your statement distilled down into two or three laser-focused sentences that the hiring manager will consider relevant. To make that happen, go back and look at the job you’re applying for and determine your target audience. Re-read the job description, keeping your eyes open for key phrases and words.

  • Who are they looking for?
  • What do they want that person to bring to the table? What value can they provide?
  • What would l look for in a hire if I were the one posting this job?

Once you identify those things, it’s time to figure out how you fit into them.

What are your top selling points? Find three or four things that define you as a professional, are unique to you, and involve skills you enjoy using. If you include things you’re good at but hate doing, you could find yourself only attracting interest on jobs that leave you stuck doing them again.

After that, see if you can identify any problems this position solves. Can you showcase value in that specific area?

As your summary starts to take shape, compare it to the job description and the company’s mission and values. How does your summary align with what the company is after? Keep rechecking as you adjust, ensuring it’s really on point by the time you’re done.

Now, there are also things you shouldn’t put in your statement. For example, proficiency in software that practically everyone knows – like Microsoft Office – isn’t ideal in your resume summary. Similarly, certain cliché adjectives, like ‘results-oriented,’ ‘hardworking,’ ‘innovative,’ and ‘motivated’ are also no-nos.

Now that we’ve looked at what to include and what NOT to include, it’s time to start writing your own resume summary examples.

Start out your statement by being specific! Make sure it’s tailored to not only the position but the company as well. Are you applying to five jobs? You should have five objective statements. Ten jobs? Ten statements, and so on.

Focus on how you’re a benefit to the company, not how the company can benefit you. Keep it valuable; make sure you point out what you bring to the table. Also, keep it short and sweet.

Finally, always open your statement with your title (or, for recent graduates, your degree earned). Why? Because you want to let whoever is reading the resume know at a glance exactly who they’re dealing with.

Remember, there are lots of people applying for these jobs, and the last thing you want to do is get lost in the shuffle. Plus, if the job is specifically looking for someone to fill a role and you’re already doing that role at another job, you’ve just ensured that the hiring managers take a second look at your resume!

Resume Summary Examples

Are you looking for more inspiration? Here are a few resume summary statement examples that you can use as a starting point.

Just remember, don’t use them verbatim. You want to tailor these statements to the needs of the company you are interviewing with, and you can’t do that if you use these word-for-word.

Still, these resume summary examples will get you moving in the right direction. Here are 15 examples of a professional summary for a resume, each aligned with different careers and various experience levels.

1. Newly-Minted Nursing Assistant

Certified nursing assistant with training in vital sign monitoring, patient examinations, wound dressing, patient records, and phlebotomy. Graduated at the top of the class, passing the exam with a score in the top 1%. Completed internship in a fast-paced, local clinic, offering exceptional patient care and consistently exceeding expectations.

2. Recent Engineering Graduate

Engineering Graduate with leadership training and experience with academic training at the University of Montana. Proven skills in project management, organization, and research with a background in office administration and organization. Able to provide employers with administrative support and professional communication skills.

3. Restaurant Shift Lead

Shift lead with 3+ years at a fast-paced, high-end dining restaurant with proven leadership capabilities. Experience overseeing teams of 12+ in a high-energy, customer-focused environment. Skilled at schedule management, conflict resolution, and adapting to ever-changing priorities.

4. Digital Marketing Professional

Digital marketing specialist with 2+ years of experience working at a high-volume firm focused on consumer food products. Skilled at creating content across several leading platforms, including TikTok, Instagram, and Facebook. Helped launch TikTok for an emerging beverage brand, securing 10,000 followers in just three months. 

5. Administrative Office Manager

Current Administrative Office Manager. Versatile, reliable, and efficient with 8+ years of experience supporting managers and executives in high-paced environments. Diversified skills include client relations, human resources, recruiting, project management, and administrative support. Excellent phone and digital communication skills.

6. Call Center Representative

Call center representative with 4+ years of experience in a high-volume environment, handing upward of 100 contacts daily. Supported both sales and technical support departments, securing an average customer satisfaction rate of 92% across both areas.

7. IT Specialist Pivoting to New Field

Proven IT Specialist with experience in start-ups as well as established operations leveraging expertise in organization, computer networking, and problem-solving to provide exceptional user support and assistance in resolving conflict. Experience includes managing sensitive materials and providing after-hours support for clients.

8. Architectural Project Coordinator

Architectural Project Coordinator with over fifteen years of experience. Versatile, bilingual professional with management experience ranging in size from small private projects to full-scale multi-million-dollar high profile corporate construction projects. Ability to oversee and manage hundreds of individuals while ensuring timely completion of project deadlines, all while remaining on or under budget.

9. Recruiter

Recruiter with 8+ years of experience in a large industrial environment with fluctuating, seasonal needs. Organized and coordinated large-scale hiring events, securing 20 new hires for seasonal positions in just three days. Overall time-to-hire reduced by 56%, while new hire quality improved by 31%.

10. Sales Manager

Experienced sales manager in the retail industry with strengths in customer service, sales, and negotiations. Proven skills in marketing, advertising, product integration, and promotions. Successful in developing strategies that have resulted in an over 20% increase in new customers. Instrumental in developing an incentives rewards program with a repeat customer success rate of over 45%.

11. Warehouse Manager

Reliable warehouse manager with 12+ years of experience overseeing operations and supervising teams of 10 or more. Leadership, coaching, and delegation skills. Certified heavy equipment operator, including forklift and scissor lift.

12. Project Manager

Project Manager with 10+ years of experience specializing in web production, education publications, public outreach, and consumer packaging. Professional, creative, and flexible with proven analytical skills. Adept at researching and crafting award-winning marketing campaigns for a wide variety of clients and products.

13. Data Analyst

Data analyst with 6 years of experience providing data-driven insights, creating critical reports, and supporting strategic operational objectives. Adept at both written and verbal communication, including explaining complex technical information in a simplified manner. Currently pursuing a Master’s degree in Data Analytics.

14. Social Worker

Bilingual licensed social worker with more than 9 years of experience focused on geriatric care, serving as an advocate while providing counseling, coordinating care, and supporting families. Managed average caseload of 32 clients, collaborating with a multi-discipline team to ensure positive outcomes and provide holistic care.

15. Sales Department Executive

Sales executive with 11+ years of leadership experience. Rejuvenated underperforming department, boosting sales by 82% within 12 months. Strategic-minded and action-oriented, adept at finding scalable solutions designed to promote revenue growth and reduce expenditures.

Putting It All Together

So, there you have it. Use the tips and resume summary examples above to create the perfect start to your application. Just remember that the most important thing for you to do is spend the time researching the company you are interviewing with and tailor your summary to the company. That way, you can stand out as an exceptional candidate.

FREE : Resume Summary PDF Cheat Sheet

Get our handy Resume Summary Cheat Sheet PDF .

In it you'll get word-for-word sample resume summaries covering a variety of positions you can use right away .


creative brief resume examples

Co-Founder and CEO of Mike is a job interview and career expert and the head writer at

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

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Co-Founder and CEO of Mike is a job interview and career expert and the head writer at His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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creative brief resume examples

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39 Creative Resume Examples & Templates (Creative CV Ideas)

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A creative resume or curriculum vitae (CV) is one document you can’t skimp on. This is true for everyone, but especially for designers and other creative professionals.

When applying for a job, the first impression you create is strong and longest-lasting. The same is true when making contact with a new potential client. That first impression has to help you stand out from your competitors.

That first impression is usually made via an online application, your website, an email, or even through social media. Hopefully, you already have a strong portfolio website , either a personal portfolio or your freelance business site. And hopefully, your social media presence continues your personal or business brand look and feel. But what about your resume?

Most job applications ask applicants to attach a CV or a resume. And after initial, brief research on your website or social media accounts, a prospective client will often ask for a resume if they don’t find the information they need or if they need to present a list of freelancers to their boss.

As such, no matter if you’re searching for a job or trying to land new clients, your resume design could be what differentiates you from a competitor with similar skills and level of experience. The right kind of creative resume truly reflects your character and experience in an expressive way.

The following are some excellent creative resume and CV examples to help get ideas flowing for your own resume design. Notice that some tend to remain more straightforward and business-like with a hint of creativity thrown in. Some go over the top in the creative aspect. And others strike a nice balance between the two extremes.

Designers have discovered new methods to showcase their skills and attributes in a bold way with creative CVs and resumes. You can come up with a highly creative resume idea, design it and then showcase your skills and abilities to the whole world.

You’ll need to make a calculated decision on your own resume design. If your brand look and style of work is highly artistic, then, by all means, go all out. If, however, you’re applying for a job in a less creative field, you may want to tone down tons of graphics and colors and stick with a more corporate look that still creatively reflects your personal brand.

Best Creative Resume Examples

We’ve searched to find the most creative resumes available. These creative resume examples and creative CV examples are sure to provide plenty of inspiration. And best of all, if you see a template you like, you can purchase it to save hours of your time.

Creative Resume by Jahangir Alam Jisan

Creative Resume by Jahangir Alam Jisan

Jisan’s creative CV uses icons, color, and bold banners to add creativity to his resume design. Plus, the unusual layout helps the information to stand out nicely while still maintaining a professional and organized look.

My Resume by Soumitra Saxena

My Resume by Soumitra Saxena

This is another creative resume design that shows off the designer’s humor as well as his wide range of skills. Even with the creative illustration and extra information, the graphic design is still clean and organized, which says a lot about his engineering side as well.

Curriculum Vitae by Anton Yermolov

Curriculum Vitae by Anton Yermolov

Both clean and colorful, Yermolov’s CV design stands out with neat columns and colorful icons. His illustrated self-portrait is a nice alternative to a photo and ensures it will look nice even if a client uses their own poor-quality printer to print a copy.

CV – Take a Look Inside by Amber Van Mieghem

CV - Take a Look Inside by Amber Van Mieghem

Both the format and the fold of this CV design is fantastically creative. Amber does an excellent job of creating intrigue and keeping attention by leading to the next page with the fold.

Shameless Self-Promotion by Kyle Robertson

Shameless Self-Promotion by Kyle Robertson

A personal logo is always a safe way to add some originality to a professional resume that needs to remain more on the corporate side. Robertson doesn’t stop there, though. His beautiful choice of fonts also adds to the appeal of his creative resume design.

My Resume by darthkix

My Resume by darthkix

Fitting a lot of information onto a single page is one of the more difficult parts of a resume, but darthkix solves this problem quite beautifully. The silhouette graphic on the background is a brilliant way to break up his information neatly but uniquely.

Resume by Yojna Shetty

Resume by Yojna Shetty

I love how this creative resume organizes so much content so neatly onto a single page. At first glance, it is almost overwhelming, but the lines and other graphics help to draw the eye from one section to the next quite easily. It should not take very long for the viewer to go through it so each section and detail should be connected to the next one and everything should be displayed in a rather expressive and creative manner.

Self-Promotion by Syril Bobadilla

Self-Promotion by Syril Bobadilla

The bright colors in this original resume by Bobadilla are stunningly balanced out by the excellent, clean layout of content. Plus, the custom fonts add a very nice, original touch to the entire design.

Curriculum_Vitae by Francisco Hidalgo

Curriculum_Vitae by Francisco Hidalgo

I highly urge you to visit Hidalgo’s Behance page to view his curriculum vitae in full effect, as the images above do not do his gorgeous illustration justice. You can build on this idea and design similar creative resumes that are more than just a professional resume. Not only does his design show off his illustration skills, it also keeps his information easy to read and digest in a memorable viewing experience. Beautiful!

Curriculum Vitae by Camila Soto

Curriculum Vitae by Camila Soto

Handwritten fonts and illustrations are a stunning touch in this creative CV and infographic resume by Soto. I love how each section is divided into boxes. Different calligraphic fonts have been put to use, few items have been sketched and you get a colorful resume for your work.

Resume by Roberta Cicerone

Resume by Roberta Cicerone

I really love how this website resume could also double as a poster-like print resume design. Roberta does an excellent job of keeping a visitor scrolling with uniquely phrased section headers and dotted lines. Different geometrical figures and calligraphic fonts have been displayed in quite a skeptical and playful way. Her illustrations and custom fonts are stunning!

Matthew Jhon Creative Resume Template

Matthew Jhon

This modern template is perfect for a graphic designer or creative professional who wants a resume that makes a strong first impression on a hiring manager. You’ll have a place for your work experience highlights, as well as your education, skills, and contact info. The header and footer feature a stylish design. It comes as a Microsoft Word file (DOCX) and as a PDF.

Kesya Cole

This is one of the most creative and unique resume or CV templates you’ll find. It’s colorful and also includes a small illustration, as well as some shapes and icons. It comes in Ai, EPS, and PSD formats.

Alex Buell Template

Alex Buell Template

If you want a resume or CV that stands out, this template is an excellent choice. It features a little bit of color and some subtle but stylish design elements to impress viewers. You can use the template in Word, Illustrator, or Photoshop. It comes in PDF and EPS format.

Colorful Resume Template


Who says resumes have to be boring? This template uses a lot of color, especially in the header, to really stand out. It comes in vector format (Ai and EPS file formats) and includes a template for a cover letter.

Charles Midleton Template

Charles Midleton

Here is another bright, colorful curriculum vitae template 100% guaranteed to stand out. It can be edited in Word, Photoshop, or Illustrator to quickly and easily create a beautiful resume. Shapes and colors make this design unique, but it also includes all the details needed to be effective.

Anthony Arlo

Arlo CV Template

This colorful template features a large header with a photo and shapes that make a nice background for your bio and contact info. It also displays your relevant experience and skills attractively. Edit the template in Photoshop, Illustrator, or Word.

Lester Chandler

Lester Chandler

This package includes a two-page creative CV template and a cover letter template. This design features bold black & white, large photos, and a clean design. It’s perfect for creative professionals who want a great-looking resume showcasing their abilities.

Modern CV Resume Template

Modern CV Resume

This template features a stylish design and a big header with a place for your photo. The skills section uses a creative way to display your most essential skills and your level of expertise. It also includes a nice cover letter template.

Darryl Philbin

Darryl Philbin

This creative resume template and CV template is also professional. It’s exceptionally well designed with a lot of style to ensure you stand out. There’s a spot for a photo in the header, and the download even comes with a photo filter, so your photo will match the style shown in the preview above.

Mono Resume

Alex MacIntosh

We’ve looked at some examples of colorful resumes, but this one takes a different approach with a monochromatic color scheme. It’s perfect for creative professionals because the header is innovative and interesting, allowing you to enter a photo. It’s also got plenty of room for all the important details about your experience and accomplishments.

Alan Querin

Alan Querin

Here is another black & white design that definitely stands out from the typical resume template or CV template. It uses typography and some well-designed content blocks to create a truly professional resume.


If you want a resume or CV that will stand out without taking extreme measures regarding an unusual design, this one is a good option. It uses color and some nice design elements, but still has a clean look and feel. It comes in PSD, Ai, and EPS formats.

Steven Gerard

Steven Gerard

This unique design includes a full-page photo with a greeting and a second page with a full resume or CV with a photo header. The full-page photo could be skipped if you want the simple one-page option. It’s a well-designed and colorful template that you’ll love.

Mauro Haskey Template

Mauro Haskey Template

This template uses a beautiful design and layout that features a small photo and a brief profile in the sidebar. It includes all the necessary details like contact info, work experience, and education. The skills section at the bottom uses star ratings to display strengths in different areas creatively.

Juandha Whitney

Juandha Whitney

This clean and elegant template makes creating a curriculum vitae with a professional look easy. You’ll be able to show off your strongest skills, education, and work experience.

Claire Ridley


Here is another very clean and professional CV template with a nice design. The header includes room for a photo and a brief bio before getting into the details of your experience and background.

Henry Silly Template

Henry Silly

Present your qualifications in a clean and professional way with the help of this creative resume template. It comes in Illustrator format with five different color variations that you can choose from, and of course, you can also edit the colors if you’d like.

Pink Resume Template

Pink Resume Template

Now, here is one that’s sure to be unique! The design uses a pink background, probably unlike any resume you’ve ever seen. It also includes all of the usual details, so it’s functional too.


This template uses some splashes of color for a creative CV design. It includes space for a headshot, a skills section that utilizes star ratings, and an additional template for a cover letter. The download includes the designs in Ai and EPS formats.

Two-Page Modern Resume Template

Two-page resume template

This unique resume template is not only creative in terms of design and style, but it’s also one of the few two-page templates you’ll see in this showcase. The first page includes details about you and your skills, and the second page is focused on work experience and education. The templates come in Word and InDesign formats.

Indah Kusuma

Indah Kusuma

This CV template uses a colorful header with a photo. The rest of the design is fairly clean and simple. You’ll also get matching cover letter templates. The files can be edited in Word, Photoshop, or Illustrator.

The Peachy CV Resume Template

Peachy CV

The Peachy template makes use of icons and content blocks to display your experience and qualifications in an attractive way. The header includes a spot for a small photo along with your name and contact info. This template is ideal for highlighting a few past jobs or specific experiences that you’ve gained.

Taylor Sheeran Template

Taylor Sheeran

This stylish design stands out from the typical resume template without being too unconventional. The dark header and footer add contrast and visual interest. The header includes space for a small photo. It also comes with a template for a matching cover letter, which is sure to come in handy.

Carol Holmes

Carol Holmes Resume Template

This modern resume template’s layout is pretty unique and will make you stand out from other job applicants. It also comes with a cover letter template and can be edited easily in Microsoft Word.

Jim Halpert

Jim Halpert

Although it’s a fairly simple design, this CV is definitely unique. It makes excellent use of typography and gives you a solid template that could be used in many different industries.

Anthony Silver


With the help of this template, you can get a very professional CV in no time. There’s a sport for your photo in the head, and the resume layout is beautifully designed to show off your experience and skills. It is provided in InDesign file format.

Web Designer Resume Template

Web Designer Resume Template

This template is a fun way for web designers to present their professional resume or CV. It includes a spot for a QR code at the top, which is a cool touch. Of course, there’s also a section to show off your experience, and the skills section at the bottom presents a way to display your specific skills visually.

Walter Smith

Walter Smith

With this template, you can pack plenty of detail into your resume or CV without a cluttered look. You’ll have a place for your work experience, education, skills, contact info, references, and a brief profile and photo. It comes in four different color variations.

You Only Have a Few Seconds… A Creative Resume Will Help

Your creative resume can make a strong first impression on a potential employer or recruiter. How creative is your resume or CV design? Are you confident yours will stand out from the rest of the pile? If not, then you may want to use one of the creative resume examples above (or use a resume builder) to model your own design, but don’t forget to consider your audience. And have fun with it so that your creative passion shines through loud and clear.

Frequently Asked Questions

A creative CV or resume will show off your skills or experience in a way that sounds out from most text-based resumes during a job search. It may include color or a more unique visual design. If you’re in a creative industries, like designers, taking this approach as a job seeker may help you to get an interview.

The easiest way is to use one of the many templates showcased on this page. In just a few minutes, you can have a beautiful resume or CV that you can be proud of. Check the creative CV ideas in this article to find one you like.

If you’re in a creative industry, taking a more original approach to your resume can be effective and may help you to land your dream job. However, in other industries you may be better off with a more traditional resume.

It really depends on the person who is receiving and reviewing the resumes. Look at it this way, many job openings receive at least 100 resumes. The creative approach is sure to makes your stand out and be noticed. Will it help every time? No. But getting noticed is an important step if you want to get an interview, especially in a creative profession.

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Tara Hornor enjoys writing about advertising, marketing, branding, web and graphic design, and more. As Senior Editor for Creative Content Experts, she has over 2,000 published articles on the web. Connect with @TaraHornor for more design and freelancing advice.

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Creative ways to write creative briefs [+ templates and examples].

Updated on February 27, 2024 by Skyler Calibey

Published on November 15, 2023 by Skyler Calibey

Creative Brief

Creative work is often thought to be instinctive instead of planned—not true. Seasoned marketers love creative briefs!

And there are plenty of good reasons why –

You get a clear plan of how to go about things.

You can chalk out trackable goals and requirements.

You can define the scope , campaign goals, deliverables, and deadlines proactively.

You can ensure everyone on the team is on the same page, working without confusion or misunderstandings.

However, the catch is that it is not always easy to think straight—a prime requirement when creating any sort of creative brief. 

So, to help you, we’ll cover everything you need to know about creative briefs in this comprehensive guide. Let’s go!

What Is a Creative Brief?

A creative brief is essentially a type of blueprint that guides different teams to work together.

It captures all the essential information teams need to drive successful projects, such as the project scope, deadline, budget, goals , target audience, brand voice and tone, and more. 

For example, in the case of website creative briefs, various teams, such as copywriters, marketers, graphic designers, web developers , etc., use the creative brief to ensure that the website ticks off all the predefined creative goals.

The Importance of Writing Creative Briefs

So, the general advantages of a creative brief include:

  • Improved team collaboration where each team works with a better understanding of the creative requirements as well as how to tackle challenges during the project lifecycle
  • Enhanced stakeholder alignment and better expectation management as each deliverable gets completed
  • Contextual messaging that drives creativity while documenting the project’s important data simultaneously (read: intended target audience, KPIs to be measured , potential risks, etc.)

All in all, a creative brief doubles up as a guiding principle for your teams so that they can achieve the creative campaign’s goals with less friction and iterations!

12 Must-Have Elements in a Typical Creative Brief Template

Want to restrict the back-and-forth between teams with your creative brief?

Get your  creative brief template  in line. 

Typically speaking, a good creative brief often comprises 12 key elements that communicate everything your creative teams need to know to get started on the right foot:

1. Project Name

The project name refers to a clear and concise title for the project. It provides a quick reference point for all team members.

Example: “Redesigning a Company Website – Project [XYZ]”

2. Company Background

This section provides important context about the company, such as its origins, the industry it operates in, its work culture, and its mission.

This piece of information helps creative teams to better align with the company’s identity.

Example: “Our company, [XYZ Corporation], is a leading tech company that specializes in innovative consumer electronics and has been in business for over a decade.”

3. Objectives

As the name suggests, the Objectives segment outlines the project’s goals, what it aims to achieve, and the expected outcomes.

Example: “The primary objective of this campaign is to increase brand awareness by 20% and generate 10,000 pre-launch sign-ups for our new product.”

4. Target Audience

The target audience defines the intended audience for the project. It includes data relating to demographics, audience preferences, their current pain points, and so on. 

A deeper insight into the ideal user base will define and guide the most creative briefs and approach for the marketing/advertising campaign.

Example: “Our target audience comprises tech-savvy millennials aged 25-35, with a focus on urban professionals. They love to use the latest products and are active on [ABC] platforms.”

Define project objectives and convert them into milestones. Use Nifty

5. Brand Guidelines

The brand guidelines segment showcases the existing brand guidelines (if any), including preferred design as well as communication preferences.

Example: “Please follow our brand guidelines outlined in the attached document, which includes specifics relating to usage of our logo usage, desired color palette, and intended tone of voice.”

6. Market Insights

Market insights highlight the latest and relevant market research to inform the creative approach using insights and not just intuition. 

Example: “Our recent market research indicates that there’s an increased demand for eco-friendly products in our industry.”

7. Key Considerations

This section emphasizes specific factors/aspects that must be highlighted in the project (think: product features or market trends, for instance).

Example: “We need to emphasize our product’s sustainability and affordability as compared to our competitors.”

8. Project Scope

Project scope defines the specific tasks and deliverables within the scope of the project, providing clarity on what needs to be accomplished and how.

Example: “The project includes designing a new website, creating promotional materials, and launching a social media marketing campaign.”

9. Deliverables

This component lists the tangible items and assets that the creative team needs to produce as part of the project.

Example: “The deliverables include a website wireframe, product brochures, social media ad creatives, and a launch event plan.”

Define project scope, set deadlines, track deliverables, and more in one place. Nifty

10. Budget 

It outlines the allocated budget for the project and offers insights into any financial constraints (if applicable).

Example: “The allocated budget for this project is $100,000.”

11. Timeline

The timeline defines the project timeline. Make sure to include key milestones and deadlines, ensuring everyone is aware of the project’s time constraints.

Example: “The project should be completed within three months, with the website launch scheduled for the end of the second month.”

12. Approval Process

This segment answers questions relating to – What is the process for reviewing and approving creative work, and who are the key stakeholders involved?

Example: “All creative assets must be reviewed and approved by the marketing account manager before final production.”

How to Write a Creative Brief: A Step-by-Step Guide

Whether you’re creating a marketing creative brief, an advertising creative brief,  or a website creative brief, following the right process is important.

Here’s a step-by-step guide you can follow when writing creative briefs:

Step 1: Collect Your Customer’s Requirements to the T

The journey of writing a creative brief begins with gathering all the pertinent information about what your customer requires. 

To do this, engage in the following steps:

  • Conduct thorough discussions with your client and teams to identify the former’s needs, objectives, and expectations
  • Ask probing questions to ensure you have a comprehensive understanding of the project’s purpose, target audience, and specific ideas, as well as preferences the client may have.

Additionally, consider using a  paraphrasing AI tool  to summarize the key points of your discussions and capture them in a clear and concise way. This can be especially helpful if you are taking notes during a long or complex meeting.

Step 2: Do Your Market Research

To develop a successful and effective creative brief, you need to be well-versed in the market in which your project will operate. Try the following tips:

  • Conduct market research to gain insights into the industry, trends, competitors, and potential opportunities.
  • Clearly outline your research goals by analyzing your customer’s preferences, assessing the market size, and evaluating the competition.
  • Who are your potential customers?
  • What are their needs, behaviors, and preferences?
  • Surveys and questionnaires to gather quantitative data by surveying a large sample of your target audience.
  • Interviews wherein you conduct in-depth interviews with key industry experts, customers, and stakeholders.
  • Observational research in which you observe consumer behavior in real-world/online settings (depending on your requirements).
  • Secondary research in which you analyze existing data, reports, and studies to get a better pulse of the target market.

This research will not only inform your creative strategy; it will also help you to position your creative project effectively in the market.

Step 3: Establish Goals and Outcomes

The third step is all about clearly outlining your project’s objectives and desired outcomes:

  • Do you want to increase brand awareness?
  • Do you wish to boost sales?
  • Are you looking to convey a particular message?

Make sure to define these goals with specificity.

Remember, your creative brief should serve as a complete guide and a roadmap for achieving these objectives.

Nifty allows you to add custom details to your project thanks to its “Custom Fields” feature:

project control center in Nifty

With this feature, you can ensure that none of the project’s critical details fall through the cracks.

You can also set and track project goals by tasks, task lists, custom tags, fields, and assignees:

create a goal in Nifty

Nifty automates your goal data by automatically adding/removing tasks as and when they’re created based on custom tags, fields, and assignees. 

That’s not all. Nifty enables you to leverage custom tags to track KPIs. For instance, you can create goals that automatically update and measure your team or individual’s performance with just a few clicks.

Step 4: Define Scope and Deliverables

Now that you’ve gathered all the useful information, it’s time to translate that data into the project scope and deliverables.

You can try Nifty’s Milestones feature to improve team alignment around project goals and sprints. This is done by visualizing milestones in an easy-to-understand Gantt chart format:

Nifty Gantt Chart View

You can also leverage the Swimlane view to pilot objectives by intersecting project milestones and tasks as shown below:

completion based Milestones

That’s not all. The Milestones feature provides real-time automation of ‘in progress,’ ‘completed,’ and ‘overdue’ status based on the completion of tied tasks.

If your team deals with a repeating schedule, you can set up recurring milestones and ensure that the team never misses any important work again.

Step 5: Document All Your Findings

Collecting all the customer information is not enough.

You need to document everything, and that, too, document it in real-time. 

Nifty Docs

Nifty’s Docs feature allows you to:

  • Create useful notes, docs, and wikis for your project
  • Share the document with others using a simple link
  • Integrate natively with Google Docs for faster and seamless working:

Nifty's whiteboard

  • Plan, track, and manage your workflow within one collaborative workspace

Pro tip : Once your creative brief is ready, plan a kickoff meeting . This will allow you to reassess if there might be any conflicts along the way collectively with the team. You can make the requisite changes and update the brief before the actual work begins.

7 Tips for Writing Creative Briefs to Get That Breakthrough Idea!

Writing creative briefs doesn’t follow a linear path, nor is there a ‘one-size-fits-all’ strategy that works.

However, having a few tips up your sleeve doesn’t hurt:

  • Spot on: Make sure that the creative brief is clear, specific, measurable, and realistic. There’s no room for guesswork or blind spots.
  • Not data-heavy : Ensure that the brief is not voluminous with endless data that’s forcefully added. Sticking to the less is more philosophy will empower your team to focus on what truly matters.
  • Iterate : Continue to keep changing your creative brief as the requirements or scope evolves.
  • Accuracy : Think of your creative brief as the bible that your teams will follow. This means there’s no room for any mistakes or inaccuracies. 
  • Context: Your creative brief should highlight what the brand has been communicating to the customers, what they want users to do next, and how the deliverables will fit into the overall communication strategy.
  • Insights: Your audience insights should be at the heart of the brief. Any kind of marketing or communication you initiate must stem from what your customers want and why they want it.
  • Alignment: Sometimes, in the creative flow, you can stray away from what was originally intended. You need to make sure that your creative brief is aligned with your brand’s objectives at all times. 

In the end, use this checklist to ask the following questions:

  • Does your communication single-mindedly convey your brand’s objectives?
  • Does the content map to your ideal audience’s interests and insights?
  • Is the team aware of the deliverable’s true deadlines?
  • Are you constantly inserting the team and stakeholder feedback and pivoting in real-time?
  • Are all your stakeholders able to access the creative brief anytime, anywhere?

5 Compelling Creative Brief Examples 

Here are five examples of creative briefs worth getting inspired from:

Example 1. Airbnb – To convert digital connections into meaningful IRL experiences

creative brief example, Airbnb

Here’s a creative brief example by Airbnb that was provided to participants entering a contest. But there’s plenty to learn from in this creative content brief too.

Notice how the brand provides:

  • A backstory 
  • Details into Airbnb’s key challenges
  • Points on what to focus on in the creative brief

Your brief should be as detailed and clear as this.

Example 2. PayPal – To reiterate what PayPal is all about in the customer’s mind

PayPal creative brief

This is an example of a marketing creative brief which talks about:

  • The brand’s key insights and research gathered over time
  • The marketing channels to use 
  • Who the brand want to engage as the ideal target audience

Example 3. Nike – To promote the image that Nike looks after its factory employees

creative brief example, Nike

When it comes to creative briefs, it doesn’t get any better than Nike’s creative brief example outlined above.

The brand talks about the big picture in addition to the brand statement, target audience, and problem statement so that the team knows where they’re headed and  how  to head to their final destination.

Example 4. Gray’s Cookies – To get more customers to eat Gray’s healthy yet tasty cookies

Gray's Cookies creative brief example

Here’s a creative brief example of an advertising agency whose creative brief comprises all the vital components you need to roll out helpful touchpoints, such as:

  • Target audience
  • Customer insights and current thinking 
  • What the business wants the customer to do
  • The tone to include within the advertising deliverables
  • Media assets and platforms to explore

Example 5. Netflix – To boost the number of subscribers during COVID-19

Netflix creative brief example

Our final and most extensive creative brief example on the list, Netflix gets many things right within its creative brief:

  • Its media strategy is relevant and ‘hip’
  • The target audience is represented in an infographic format, allowing for a quick read
  • The brand tone and voice are explicitly mentioned
  • The key challenges and purpose of the communication follow the S.M.A.R.T framework

Get Your Creative Briefs Sorted with Nifty

Creating a creative brief is one part of the story. You need to communicate the project’s goals and purpose to your teams.

However, the second equally important part is driving collaboration.

No project is a ‘one-man’ army. Your project will need internal and external collaboration between members so that everyone is on the same page at all times. 

And this is where project management software like Nifty shines.

You can collaborate with every member of the ecosystem in real time using Nifty’s Discussion feature:

Using nifty for creative briefs.

Plus, you can share ideas and drive meaningful discussions at the click of a button. Everyone can follow a  singular  plan of action and use it as a centralized point of reference for all deliverables.

Remember, creative briefs are always changing, and project leads need all the resources they can get to ensure everyone is working together. 

Leverage Nifty’s project management features to stay organized and deliver creative products without breaking a sweat! Try Nifty for free . 

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Creative Brief Examples

lauryn preston

Unlock the power of effective communication and streamline your creative project management with our comprehensive guide to creative brief examples

Did you know that a staggering 65% of projects encounter delays due to miscommunication within teams? In today’s fast-paced digital landscape, the ability to craft a clear and concise creative brief has never been more critical.

In this resource-packed page, we dive deep into the world of creative briefs, exploring how they impact project management, resonate with target audiences, and drive successful marketing campaigns.

Discover the secrets of top-notch content creation, campaign management, and the innovative AI tools that can revolutionize your approach. Join us on a journey to transform your process with real-world examples and actionable insights.

What is a Creative Brief?

A creative brief is a foundational document used in the planning and executing various projects, particularly in the marketing and design fields. It serves as a guide, providing clear direction and context for the project at hand.

creative brief example

The creative brief outlines objectives, target audience, messaging, and desired outcomes, ensuring that everyone involved is aligned with the vision. Looking at creative brief examples can be enlightening; each creative brief example typically includes details like the scope of work, timelines, and specific requirements for creative assets.

While a creative brief can vary in format and detail, most creative briefs share a common goal: to encapsulate the essence of a marketing campaign or project in a concise, easy-to-understand manner. This clarity is crucial for effective communication and collaboration, leading to successful project outcomes.

Importance of Creative Briefs in Project Planning

The importance of creative briefs in project planning cannot be overstated, especially within the realm of project management. A good creative brief is pivotal as it articulates the project’s purpose clearly, ensuring all team members are on the same page.

This alignment is crucial in any creative project, fostering a shared understanding of the project goals and the desired outcomes.

For a  marketing planner , a well-crafted creative brief serves as a roadmap, guiding the project from conception to completion. It helps identify the target audience, set realistic expectations, and allocate resources effectively.

A creative brief bridges the gap between vision and execution, making it a fundamental tool in achieving project success.

Components of a Creative Brief Template

A creative brief template encapsulates key information for a project’s success. Among its essential elements, the template clearly defines the project goals, setting a clear direction for the internal team and any external agency involved.

These goals help in aligning the project’s vision and execution strategies.

A simple creative brief template often includes a project background, the target audience, key messages, and the expected desired outcome. This helps in ensuring that every stakeholder has a unified understanding of the project.

In addition, a creative brief template should detail the timeline, budget, and specific roles and responsibilities. This level of detail is crucial for effective project management and execution.

Each creative brief example serves as a roadmap, offering a structured yet adaptable approach to planning and implementing a project, ensuring that all parties are aligned and informed throughout the project’s lifecycle.

The Role of the Creative Team in Template Design

The creative team, consisting of creative agency team members and marketing team members, plays a crucial role in template design, especially for creative brief examples. Their expertise is key in ensuring that the designs are visually appealing and effectively convey the project’s objectives.

Working alongside the internal team, creative teams help translate abstract concepts into concrete, actionable plans, making them an essential part of any project that blends creativity with strategic execution.

Tailoring a Creative Brief Template for Different Creative Projects

Tailoring a creative brief template for different creative projects is crucial in aligning the creative process with the project’s purpose and project objectives.

When writing a creative brief, it’s important to adapt the template to fit each project’s unique demands, whether in-house or external.

This adaptation involves adjusting sections like the project timeline and specific goals. Using varied creative brief examples as references can aid in this customization, ensuring that each brief effectively guides the creative team from concept to completion.

Examples of Creative Briefs in Various Contexts

In various contexts, examples of creative briefs demonstrate their versatility.

The brief might focus on marketing strategy and brand voice for a marketing campaign, while an advertising campaign could emphasize the company background and creative approach.

Details about the video creative are crucial when writing creative briefs for a promotional video. As creative work progresses, these briefs guide the project objective, ensuring that each piece of creative work aligns with the intended goals and messaging.

Creative Brief Example in Marketing Campaigns

A creative brief example in marketing campaigns is a valuable tool for both marketing agencies and businesses. It outlines the campaign goals and sets the direction for the marketing creative.

Whether for an advertising campaign or other marketing initiatives, a well-crafted creative brief example ensures that all stakeholders are aligned and focused on achieving the desired outcomes in the marketing campaign.

To edit the brief, select “File” in the upper left-hand corner and then, “Make a Copy”. 

Target Audience Analysis in Creative Briefs

Target audience analysis in creative briefs is a crucial step. Whether for a marketing campaign or any creative project, understanding the target or intended audience is essential.

A creative brief example demonstrates how this analysis helps tailor messaging and creative elements to resonate effectively with the desired audience, enhancing the project’s success.

Brand Voice and Messaging in Creative Briefs

Defining the brand voice and brand statement is key in writing a creative brief. These elements guide the design creative and messaging to connect with the target audience effectively.

A well-crafted brief ensures the brand’s identity and messaging are consistent, creating a cohesive and impactful communication strategy.

Creative Brief Example for Advertising Campaigns

A creative brief example for advertising campaigns is indispensable, whether created by an advertising agency or in-house project. It encapsulates the essence of the campaign, defines the target audience, and guides the creative process.

With the help of creative brief examples, teams can ensure that the campaign’s objectives and messaging are clear and effective, setting the stage for successful advertising endeavors.

Elements of Creative Brief for an Advertising Campaign

The creative brief for an advertising campaign, whether prepared by an advertising agency or in-house creative team, comprises essential components that guide creative work effectively.

These elements in creative brief examples include details about the campaign’s objectives, target audience, messaging, and creative direction.

Such a brief acts as a roadmap, ensuring the creative team is aligned and focused on delivering impactful advertising content.

Creative Deliverables and Outcome Expectations

The essential elements in an advertising creative brief encompass specifying creative deliverables, establishing the desired outcome, and aligning them with the project objective and campaign goals.

Whether prepared by an advertising agency or an in-house team, this brief ensures that the creative work resonates with the company background and contributes effectively to the campaign’s success.

The Process of Crafting a Creative Brief

Crafting an effective creative brief, as demonstrated in creative brief examples, involves a structured approach to writing a creative brief.

Most creative briefs start by understanding the company background and project goals. Then, they define the creative work required to meet those objectives.

Whether you’re part of a marketing agency or learning  how to become a content creator , mastering the process of creating a concise and insightful creative brief is essential for success!

Steps to Write a Creative Brief

To write a creative brief, follow a structured approach. If needed, begin with understanding the project’s goals, using a simple creative brief template.

Define the creative work required in the first creative brief, drawing inspiration from a creative brief example. Keep the process of writing creative briefs concise and focused on guiding the process effectively.

steps to writing a creative brief

Getting the Creative Team on the Same Page

Ensuring the creative team is on the same page is vital for professional project management.

Utilize a creative brief template and involve the account manager to facilitate alignment. Share a well-defined creative brief that serves as a common reference point.

This approach helps creative teams and team members understand their roles, ensuring that everyone is synchronized in delivering creative work that meets project objectives, as exemplified in a creative brief example.

Defining the Project Scope and Projective Objectives

Defining the project scope and objectives is critical to project management. A creative brief example can serve as a helpful guide for this process.

Involving the creative team and account manager in gathering key insights ensures the design creative aligns with the project’s goals. Keep it concise, and ensure everyone is clear about the scope and objectives in just a sentence.

Utilizing Creative Brief Templates

Utilizing free creative brief templates, like the simple creative brief template, streamlines the process of creating a comprehensive creative brief. These templates provide a structured framework for efficiently outlining project details.

By leveraging these free creative brief templates, teams can save time and ensure consistency in their project planning and execution.

Free Creative Brief Templates and Resources

Free creative brief templates and resources are valuable assets for guiding the creation of comprehensive creative briefs. These templates provide a structured framework for outlining project details and aligning teams.

By leveraging a free creative brief template, teams can ensure clarity and consistency in their project planning and execution, resulting in more effective utilization of creative assets.

Customizing Templates for Your Own Creative Brief

Customizing a creative brief template for your own creative brief is a practical approach. Whether you’re writing a creative brief template or using creative brief examples as references, tailoring the template to your specific project ensures that it aligns perfectly with your objectives.

Typically, creative briefs benefit from this personalized touch, allowing you to address unique project requirements effectively.

Managing the Creative Process Through a Creative Brief

Managing the creative process with a creative brief is essential for a successful creative project. Whether you’re writing a creative brief overview or using creative brief examples as a guide, it is a crucial tool for aligning all project stakeholders and ensuring that the creative work stays on track and meets the project’s goals.

Aligning Creative and The Marketing Team

Aligning marketing creative with the marketing agency is pivotal for a successful collaboration. Ensuring that both teams understand the target audience and project goals is crucial.

By crafting their own creative brief and defining creative deliverables, the creative team can work harmoniously with the marketing team to achieve the desired outcomes. Effective project management and clear communication among team members facilitate this alignment, resulting in a cohesive approach to meeting campaign goals.

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Creative Ideas and Marketing Strategies

Fostering creative ideas that align with the marketing strategy is paramount. A good creative brief guides the design creative process, enabling the creative team to develop innovative concepts that harmonize with the overarching marketing goals.

Communication and Collaboration in Creative Teams

Effective communication and collaboration within a creative team, including each internal team member with the broader creative team, ensures that every team member is on the same page regarding the details outlined in the creative brief.

This alignment fosters a seamless workflow and contributes to the successful execution of project objectives.

Role of the Creative Project Manager

The project manager is crucial in ensuring the creative project runs smoothly. They possess a deep understanding of the target audience and project objectives, enabling them to guide the creative team effectively.

By providing a brief overview of the creative brief and overseeing the various elements of a separate project, they bridge the gap between the client’s company and the creative execution, ensuring that all aspects align seamlessly.

Project Management and Timeline Planning

Effective project management and project timeline planning are vital to ensuring that projects stay on track. The project manager and each team member collaborate closely to coordinate and oversee the project’s progress.

Clear project management ensures that tasks are completed in alignment with the creative brief, and the account manager helps to maintain the timeline, ensuring that project milestones are met efficiently.

Advanced Considerations in Creative Briefs

Advanced considerations in creative briefs go beyond the essential elements to encompass key insights about the intended audience, company’s background, and the client’s vision.

These details ensure that project stakeholders comprehensively understand the target audience and the nuances of the company background.

Utilizing a good creative brief template, these advanced elements help align the creative direction with the client’s vision, resulting in more impactful and tailored projects.

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Incorporating Company Background and Marketing Campaign Strategies

Incorporating the company background and marketing strategy into the creative brief is essential for a successful marketing campaign.

Using a well-structured creative brief template, the marketing creative and marketing agency can align their efforts with the company’s unique background and strategic objectives, resulting in a more cohesive and effective marketing campaign.

Understanding and Articulating the Brand Statement

Understanding and articulating the brand statement is crucial to crafting effective marketing creative. By referencing a creative brief example, teams can ensure that the brand’s messaging resonates with the target audience, aligning the creative direction with the brand’s identity and values.

Key Stakeholders and Their Influence on the Brief

Identifying key stakeholders and understanding their influence on the creative brief is essential. They play a vital role in shaping the brief to align with the target audience, project objective, and the client’s vision.

Utilizing a good creative brief, these stakeholders help define the scope of creative deliverables and guide the creative work to ensure that it effectively meets the project’s goals.

Specialized Creative Briefs for Different Media

Creating specialized creative briefs for different media is essential to effectively convey the visual elements and align with the client’s vision.

Whether it’s video creative for a promotional video or design creative for graphic designers, tailoring the creative brief to the specific medium ensures that creative work aligns with each project’s unique requirements, resulting in a cohesive and impactful outcome.

Creative Briefs for Social Media Campaigns

Crafting a creative brief for social media campaigns involves considering the  specific elements of a social media campaign , such as social media ads and the  social media kit .

Collaborating with a  social media strategist  ensures that the brief aligns with the objectives of  social selling  and effectively conveys the brand’s message across various social platforms.

Print Ad and Video Creative: Unique Challenges

Creating video creative and print ad campaigns presents unique challenges that require careful consideration within the creative brief.

While video creative involves motion, storytelling, and visual elements, print ads demand a static yet impactful visual message. Tailoring the creative brief to address these distinct requirements ensures that each medium effectively communicates the intended message.

Finalizing and Utilizing the Creative Brief

Finalizing and utilizing the creative brief is the culmination of your strategic efforts, setting the stage for a successful outcome.

Once your creative brief is complete, it’s essential to review it meticulously, ensuring that it aligns with the project’s objectives and resonates with your audience. It serves as the guiding document for your creative team, providing a clear roadmap for content creation and campaign execution.

By leveraging the insights and direction laid out in the brief, you can streamline your creative processes, minimize miscommunications, and enhance management.

This ultimately leads to delivering cohesive, impactful content that resonates with your audience and achieves your project’s objectives.

So, don’t underestimate the power of a well-crafted creative brief—it’s the key to turning your creative vision into a reality.

Key Elements of an Effective Creative Brief

Key elements of an effective creative brief, whether you’re using a simple creative brief template or referencing a creative brief example, include clear communication with the creative team and a well-structured approach when asked to write a creative brief that guides the project seamlessly.

Ensuring Clarity and Precision in Communication

Ensuring clarity and precision in communication is paramount when working with a creative team. Whether you’re writing creative briefs or using a creative brief example, conveying your expectations and requirements for creative assets with clarity ensures that the creative approach runs smoothly and delivers the desired outcomes of the project objective.

Measuring the Success of Creative Briefs

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Measuring the success of a creative brief is essential for evaluating the outcome of a successful project. It involves assessing how well the brief aligns with the target audience and the achievement of the project objective.

Effective project management ensures that video projects and other creative endeavors are on track, contributing to the overall success of the creative brief.

The Evolution of Creative Work Post-Brief

The evolution of creative work post-brief is a dynamic process.

Whether you’re using a creative brief example to write a creative brief or relying on a deep understanding of the client’s vision and company’s background, it involves project management and adaptation as creative work progresses.

This evolution ensures that creative elements, such as social media ads, align seamlessly with the brand statement and continue to reflect the overall vision effectively.

Tracking Progress and Adjusting Strategies

Tracking progress and adjusting strategies is vital to project management in creative endeavors. It involves monitoring how well the creative work resonates with the target audience and aligns with the campaign goals outlined in the creative brief.

Adapting strategies based on the evolving landscape and company background ensures that the creative work remains effective throughout the project for initiatives like a social media campaign or video creative.

The Impact of Well-Designed Creative Briefs

Well-designed creative briefs have a significant impact on projects. They ensure that the target audience is effectively addressed, whether you’re writing a creative brief from scratch or using a creative brief template or creative brief example as a guide.

This clarity in communication leads to more cohesive creative work, particularly in the realm of marketing creative. It is instrumental in achieving the project’s desired outcome through effective project management.

How Kiopi Can Help Your Social Media Management Strategy

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Kiopi, the versatile social media management platform, extends its capabilities beyond traditional social media management to assist with crafting compelling content briefs.

With its scheduling tool, you can plan and organize content creation tasks in a structured manner, ensuring that your content aligns seamlessly with your designated target audience. Kiopi’s  social media content calendar  is invaluable for content planning, helping you maintain a consistent posting schedule that resonates with your audience.

Regarding content ideation and creation, Kiopi’s  AI social post generator tool  is a standout feature. This innovative tool aids in generating engaging and creative content ideas, effectively saving you time and effort.

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31+ Resume Headline Examples [You Can Use In 2024]

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If we were to compare your resume to an online article, your name would be the author and the resume headline would be...

You guessed it: the article headline . 

It’s what makes the reader click on the article in the first place because they want to know more about the issue. 

If you want to make recruiters “click” on your resume, a concise and impactful resume headline is what you should aim for. 

In this article, we’ll discuss how to achieve just that!

  • What’s a resume headline & why it’s important
  • How to write an effective resume headline
  • 31+ resume headline examples to take inspiration from

What’s a Resume Headline & Why It’s Important?

Article comparisons aside, a resume headline is a catchy one-liner that highlights your experience and skills , briefly introducing you to the recruiter. 

Why is it so important?

Well, typically recruiters skim over each resume for a brief 7 seconds only and then decide if it’s going to the “rejection” or “maybe” pile of resumes. 

Your goal is to not only make it to the “maybe” pile but also to convince the recruiter you’re a top candidate. 

Your resume headline basically dishes your skills out and shows the recruiter you’re relevant for the position right away.

If it’s written the right way, it will encourage them to read further. 

That said, there’s also another awesome advantage of using a resume header:

It will help get your resume past an Applicant Tracking System.

An Applicant Tracking System, or ATS in short, is the recruiters’ best friend. It’s a type of software that scans the resumes of all applicants and sends the recruiter only the “matches”. 

About 75% of applicants are rejected through this process alone! 

So, how does the software work? Well, ATS scans your resume, looking for relevant keywords and experiences. If it doesn’t find them, the resume is automatically rejected.

Having a good resume headline, though, helps prevent this, as the software can immediately see your professional title and identify that you’re relevant for the job.

There’s a lot more to passing Applicant Tracking Systems than just a good resume headline. To learn more, check out our (free) resources:

  • How to Create an ATS-Friendly Resume
  • How to Use Keywords to Pass Applicant Tracking Systems

Resume Headline VS Resume Title - What’s the Difference?

Before we teach you how to write a compelling resume headline, here’s a quick memo:

A resume headline is not the same thing as a resume title .

Both of them need to be carefully written and targeted to the job position, but they have their differences. 

While a resume title simply states your professional title, a resume headline also mentions your skills and years of experience. 

To make things clearer, let’s say you’re an HR specialist applying for an HR manager’s position. Your title would be:

  • Human Resources Specialist

Whereas, your resume headline would be:

  • HR specialist with 4+ years of experience in helping medium to large corporations hire IT professionals.

How to Write a Resume Headline

The fact that it’s so short makes writing a resume headline both easy and hard. 

You only have to sit down and write a few words, BUT those few words have to be well-thought and spot-on. 

Although there’s no set rule on how a headline should look, the structure below has become pretty standard:

Job Title + Years of Experience + Skill/Specific Task/Impressive Achievement

Get that right and you’re already halfway towards a perfect resume headline!

For that other 50%, keep in mind the following tips:

  • Keep it short. The point of the header itself is to give a concise statement that can be read in a matter of seconds. If it’s longer than a catchy one sentence, it turns into a resume objective or resume summary .
  • Place it right. Your resume headline should be the first thing to come right after your name and surname. It is an introduction to everything else on your resume, after all.
  • Use title case and a slightly larger font than the rest of the text. Your resume headline should stand out. Make sure it’s not too exaggerated or flashy, though.
  • Use action verbs and power words instead of overused terms like “motivated” or “team-player”. Stick to concrete skills that you can support with your experiences.
  • Present over future. This is not the place to talk about your career goals , so focus on what you currently do and what you have achieved so far.
  • 1-2 skills max. You should leave the rest for the skills section and only mention your top skill/s that also match what the job you’re applying for requires.
  • If you’re a recent graduate with no work experience , focus on your top skills and proficiencies , as well as any impressive extracurricular experience .
  • On the same note, if you only have around 1 or 2 years of experience, we’d recommend focusing more on your achievements and skills instead of experiences.
  • New job, new headline. Since it’s the first thing the recruiter reads on your resume, make sure it’s targeted to the position you are applying for.
  • Write many and pick one. For each application, write down a few versions of your headline, check how they look and sound, and pick the one that seems like the best way to describe yourself.

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31+ Resume Headline Examples

Still not sure how to write an effective resume headline?

Don’t worry - we’ve got your back!

Get inspired from the resume headline examples below!

  • Supply chain manager with 6+ years of experience in steering large-scale manufacturing environments.
  • Engineer specialized in machine learning and data mining.
  • History graduate with internship experience as art curator.
  • Marketing executive that has helped generate $500k+ in revenue.
  • Office assistant with years of experience in fast-paced work environments.
  • Multilingual sales associate with 2+ years of experience in retail.
  • Seasoned copywriter and google ads specialist.
  • Experienced marketing director and mba candidate.
  • E-commerce senior developer with 6+ years of experience in creating, managing, and maintaining databases.
  • Experienced restaurant manager in overseeing operations of highly-frequented restaurants with a staff of 20+ people.
  • Legal professional with 3+ years of experience in paralegal work.
  • Business student and founder of x university's sustainability club.
  • Pharmacist with 12+ years in the pharmaceutical service industry.
  • Videographer and winner of Netflix short documentary competition fund.
  • Recent engineering graduate with work experience as teaching assistant.
  • Computer scientist with professional experience in cybersecurity.
  • Seasoned chef with experience in two Michelin star restaurants.
  • Dynamic barista with 4+ years of experience in customer service.
  • Financial planner with deep understanding and experience in investment banking practices.
  • Senior accountant providing cost reduction strategies for a diverse range of clientele.
  • Data analyst with 4+ years of experience in the marketing analytics field.
  • Business development manager with experience in managing projects with an annual budget of over $2-3.
  • Experienced cashier providing efficient and accurate service in the food industry.
  • Biology high school teacher with 10+ years of experience in teaching.
  • Graphic designer with experience in designing over 30 different websites from start to finish.
  • Project manager with a background in computer science and focus on software projects.
  • Financial consultant with experience in mentoring and helping startups raise funding.
  • Sales associate with a long track record of hitting & exceeding KPIs.
  • Store manager experienced in supervising teams of 10+ associates.
  • Library science graduate with internship experience as book acquisitor and organizer.
  • Content writer with 5+ years of experience in creating high-quality SEO content.
  • Honors graduate with experience in website development using java and python.

Key Takeaways

And that’s about it on resume headlines!

Once you’ve created several variations of your resume headline, you’ll discover that it’s actually pretty easy!

Before you start working on your headline, though, let’s go over the main points we covered in this article:

  • A resume headline is a concise introduction to your work experience, skills, and professional background.
  • Having a good headline will encourage recruiters to look deeply into your resume.
  • A resume headline can also allow you to bypass applicant tracking systems & ensure that your CV gets read by a recruiter.
  • When writing your headline use the following structure: Job Title + Work Experience + Skill/Achievement.

Now it’s time to get creative and write down some headlines!

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  • • Led a multidisciplinary team of 20+ in crafting compelling brand campaigns for new game releases, resulting in a 25% increase in user engagement
  • • Pioneered the integration of AI tools into the creative process, enhancing productivity by 30% and creative output quality
  • • Directed the global marketing campaign for a AAA title, achieving record-breaking pre-sales figures exceeding $500M
  • • Implemented a data-driven approach to creative strategy, leading to a 40% increase in ROI for digital marketing campaigns
  • • Fostered partnerships with major streaming platforms to expand brand presence, increasing live stream viewership by 60%
  • • Spearheaded the brand’s visual and voice overhaul, aligning with current market trends and consumer preferences, which was praised for its innovation and relevance in key industry publications
  • • Managed and mentored a team of 15 designers and copywriters, fostering a culture of creativity and collaboration
  • • Developed and executed a landmark brand campaign that increased social media followings by over 200%
  • • Oversaw the creative direction for multiple game launches, consistently meeting deadlines and budget requirements
  • • Enhanced team efficiency by implementing new software tools, including Figma, leading to a 20% decrease in project turnaround times
  • • Initiated and led a successful experimental marketing campaign using non-traditional channels, generating over 1 million engagements
  • • Directed the visual style for key marketing materials, contributing to a 15% year-over-year increase in brand awareness.
  • • Collaborated with cross-functional teams to ensure brand consistency across all player touchpoints.
  • • Managed external agencies for production of campaign materials, ensuring projects were delivered on time and within budget.
  • • Implemented creative workshops that increased team creativity and cohesiveness, resulting in higher-quality outputs.

7 Creative Director Resume Examples & Guide for 2024

Customize this resume with ease using our seamless online resume builder.

All resume examples in this guide

creative brief resume examples

Associate Creative Director

creative brief resume examples

Digital Marketing

creative brief resume examples

Digital Marketing Manager

creative brief resume examples

Creative Digital Marketing

creative brief resume examples

Creative Marketing

creative brief resume examples

Creative Producer

creative brief resume examples

Creative Project Manager

creative brief resume examples

Creative Director | Brand Strategy & Visual Design resume example

Resume Guide

Creative director resume example

Formating a creative director resume for success

Including a creative director portfolio

Listing creative director resume experience.

Hard and soft skills on your resume

Listing your certifications and education on your resume

Your creative director resume summary or objective

Additional sections for a creative director resume

Key takeaways.

Creative Director resume example

You’ve got an eye for what sells, have expertise in marketing, and know how to inspire creative teams. As you’ve risen to the top in your field to become a creative director, you probably haven’t dusted off your resume in some time. Now, you’re back on the market and need to update your resume.

If you’re looking for a solution to turn your drab resume into an eye-catching one , this article will provide you with a step-by-step guide to create one . We’ll also provide you with tips ranging from tailoring your resume so it can easily pass through Applicant Tracking Systems (ATS) to demonstrating your value and skillset.

Recruiters will have a hard time passing you up after you read this guide!

We’ll touch on the following topics:

  • How to properly format your resume and what sections to include.
  • What the best way to list your creative director work experience is.
  • Which skills related to the role of creative director are best to illustrate on your resume.
  • How to impress with your education and professional certifications.
  • The importance of crafting an impactful and eye-catching creative director summary or objective statement.

Here are some other resume guides related to a creative director role that you may find useful:

  • Associate Creative Director Resume
  • Digital Marketing Resume
  • Creative Marketing Resume
  • Creative Graphic Designer Resume
  • Creative Producer Resume

Creative  director resume example

Let’s start with a well-written creative director resume.

Creative Director | Brand Strategy & Visual Design resume example

Here’s what the applicant does well in their resume:

  • Highlights leadership and team management skills  through specific examples, such as leading a multidisciplinary team and mentoring designers, which are crucial for the Creative Director role.
  • Quantifies achievements to demonstrate impact , like increasing user engagement by 25% and achieving record-breaking pre-sales figures, making the resume more compelling.
  • Showcases expertise in relevant software and tools  (Figma, AI tools), aligning with the job description's requirements and emphasizing the candidate's proficiency in essential digital tools for design and marketing.

Common problems facing a creative director

As a creative director, you will face some difficult tasks when it comes to creating a successful resume. Here are a few things we have discovered that you’ll need to overcome:

  • Demonstrating aesthetic understanding:  A creative director needs to convey their aesthetic and understanding of design principles purely through text and simple formatting. Unlike a portfolio (although including a link to yours is vital!) which visually demonstrates skills, a resume needs to combine succinct detail and strategic formatting to implicitly communicate these abilities.
  • Tech skills representation:  You’ll be expected to be proficient in various design tools like Adobe Creative Suite, Sketch, InVision, etc. Displaying proficiency in these tools without overcrowding their resume can be a challenge.
  • Showcasing leadership and collaboration skills:  A creative director's role often involves leading a team and coordinating with different departments. Highlighting these soft skills among technical proficiencies is a tricky balance to maintain in a resume.
  • Proof of trend awareness:  As a creative leader, you must be aware of current trends in graphic design, visual communications, and marketing. It may be hard to demonstrate this knowledge in a resume, which usually focuses on past experiences and achievements.
  • Tailoring for each role:  Unlike other jobs, the role of a creative director can vastly differ across industries and even companies. This demands a tailored approach for each application. Tracking these applications and creating unique resumes for each can be especially difficult.

With that said, let’s move on with the task at hand—developing your best possible resume and there’s nowhere better to start than at the foundation.

A creative director's role is to take the spotlight and shine it on others, guiding creativity where it needs to go. It's not about being the creative genius, but about making genius creative work happen.

Lee Clow, Chairman of TBWA\Worldwide

How to format a creative director  resume for success

Choosing the type of format for your resume  comes down to your job history. As you’re in a creative industry where skills and achievements are paramount, it’s best to use a format that emphasizes them supported by a rich work history and education.

We call this the hybrid format  because it combines elements of the more traditional functional resumes  with reverse chronological ones. This makes it ideal for those with gaps in employment, changing careers, or with a mixture of diverse experiences.

Here are some other tips on how to format your resume:

  • Choose a clean layout:  Opt for a simple, elegant design that allows your content to shine without distracting graphics. Keep the layout professional, and readable, maintaining a resume length  of no more than one page long (maximum two).
  • Highlight your portfolio:  As a creative director, your portfolio could be your greatest ally . For example, a link to your online portfolio at the top of your resume header .
  • Professional experience:  Use a reverse-chronological  style to list your creative experience, starting with the most recent.
  • Specialize your skills section:  Beyond general skills, highlight specialized techniques, proficiency with specific programs, etc.
  • Education and certifications:  Include formal education, workshops, and certifications relevant to a creative position.
  • Customize for the job:   Tailor your resume  separately for each application based on the job description. Highlight experiences and skills that match the job's requirements using keywords.
  • Use professional language:  Maintain a professional tone throughout your resume. Use action verbs to describe your responsibilities and achievements.
  • Proofread:  Ensure there are no typos or grammatical errors. These mistakes can detract from your professionalism.
  • PDF format and fonts:  Many people ask if they should format their resume in PDF or Word  and the answer is always PDF. It preserves the layout and design across different devices and platforms. Also, choose the right resume font — Rubik, Lato, Montserrat, Raleway, Exo 2, Volkhov, serif and sans-serif fonts are the best.
  • ATS compatibility: Applicant tracking system (ATS)  software scans resumes and cover letters  to weed out applicants based on factors set by the employer. This can include resume keywords , design and resume layout , length, and salary requirements.

We recently did a study to see how our Enhancv resume templates compared to regular Microsoft templates. You know what we found? Our resume templates are much easier to scan in ATS software specifically because of the superior formatting and readability.

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As creative director, you’ll need to pay special attention to the following:

The top sections on a creative director resume

  • Professional summary:  It’s crucial to outline your career trajectory and qualifications that make you suitable for a creative director role.
  • Portfolio showcase:  This feature is key as it provides an illustrative summary of your work, accomplishments, and style.
  • Key skills:  This section helps recruiters identify your core competencies related to the job, such as team leadership, design skills, and strategic thinking.
  • Work experience:  It informs the recruiter about your past roles, the tasks you managed, and how you can apply that experience to the creative director position.
  • Education & certifications : It validates your technical expertise and knowledge in the field, specifically related to art direction and marketing.

Besides well-defined sections in your resume, be sure you successfully communicate these elements:

What recruiters want to see on your resume

  • Demonstrated leadership:  Recruiters look for candidates who have proven leadership experience as a creative director who can lead a team of artists and designers.
  • Strong portfolio:  A creative director needs a portfolio  showcasing their ability to create compelling visual narratives, which is why this is a key focus during recruitment.
  • Understanding of design principles:  Proficiency in key design elements ensures the candidate is capable of driving the creative process effectively.
  • Industry experience:  Candidates with specific experience in the prospective industry will have a head start as they’re familiar with the unique demands and challenges.
  • Communication skills:  Creative directors need to effectively communicate their vision to their team and stakeholders, so strong communication skills are prioritized.

As a creative director, your portfolio is a powerful tool to showcase your creativity and design skills. Include a link to your online portfolio or attach a PDF document with samples of your work. Ensure that your portfolio is well-organized and visually appealing.

Ensure your portfolio is well-organized, up-to-date, and showcases your best work relevant to the job or opportunity you're applying for. This approach demonstrates your professionalism and dedication to your craft.

Where you should put your portfolio link

Placing your portfolio link in a prominent position on your creative director resume is crucial for ensuring it catches the attention of potential employers. Here are the most effective places to include it:

  • Header:  Right alongside your contact information. This is one of the first places employers look, making it an ideal spot for your portfolio link. It ensures visibility regardless of how much time someone spends looking at your resume.
  • Top of your resume:  Just under your name and contact details. Before you dive into your professional experience or skills, having your portfolio link here acts as an invitation to view your work upfront.
  • Summary or objective section:  If you include a brief summary or objective at the beginning of your resume, consider adding your portfolio link at the end of this section. It naturally invites readers to explore your work after getting an overview of your background.
  • End of your resume:  As part of your closing remarks or in a separate section labeled "Portfolio" or "Online Portfolio." This placement works well if you want to leave a lasting impression.

Regardless of where you place it, ensure your portfolio link is easy to read and type into a browser, consider using a URL shortener if necessary.

In this section, you will be able to demonstrate your value through a well-organized list of your professional experience on your resume . This is your chance to illustrate your career development over the years, so take your time and strive to make the impression you need.

When listing your previous job experience on a creative director resume, follow a format that showcases your career progression, emphasizes your creative achievements, and highlights your leadership and project management skills. Here's a suggested approach:

  • Use reverse chronological order:  Start with your most recent position and work backward. This layout helps recruiters see your career development and current level of responsibility.
  • Include job title, company, location, and dates:  Clearly state your job title, the name of the company, its location, and the period you worked there (month and year).
  • Highlight key responsibilities and achievements:
  • For each role, provide a brief list of your primary responsibilities. Focus on duties that are relevant to a creative director position, such as leading creative teams, developing branding strategies, and overseeing the production of creative materials.
  • Emphasize achievements with measurable outcomes, such as successful campaigns you led, awards won, increases in brand engagement, or improvements in the creative workflow.
  • Tailor your experience to the job description : Identify keywords and required skills in the job description, and make sure to include experiences that demonstrate them.
  • Showcase leadership and collaboration:
  • Highlight any leadership roles you've held, even in positions not directly related to creative direction.
  • Mention successful collaborations with other departments, clients, or external partners to illustrate your ability to work cross-functionally and drive projects to completion.
  • Include relevant tools and technologies:  Mention your proficiency with industry-standard software and tools (e.g., Adobe Creative Suite, Sketch, Figma) that are essential for creating and managing creative work.
  • Mention professional development:
  • If you have transitioned to a creative leadership role from a different background, highlight any courses, certifications, or training that helped you develop relevant skills.
  • Include any participation in industry conferences, workshops, or seminars that demonstrate your commitment to staying current with creative trends and leadership practices.

Here are a couple of examples so you can better visualize what should and shouldn’t do.

  • • Helped out with creative tasks.
  • • Worked on a couple of projects.
  • • Did some meetings with the team.

Why the listing is ineffective:

  • Vagueness and lack of detail:  The listing lacks specific information about the employer, what the projects entailed, and the candidate's role in those projects. Phrases like "helped out with creative tasks" are too vague.
  • Absence of quantifiable results:  Without measurable outcomes, it's challenging to assess the candidate's contributions or the value they brought to the company.
  • Lack of professionalism:  The casual description fails to communicate a professional image or a significant level of responsibility, which might lead recruiters to question the candidate's experience and capabilities.
  • • Collaborated in the leadership of the creative team to develop and execute innovative advertising campaigns for key accounts, resulting in a 25% increase in client retention rate.
  • • Played a pivotal role in the conceptualization and rollout of a multimedia campaign for a tech startup that boosted their online engagement by 40% in three months.
  • • Coordinated across departments to ensure seamless integration of brand messaging, enhancing the consistency of client communications across all platforms.
  • • Led workshops and training sessions for the creative team on the latest design software and creative trends, improving productivity and creative output by 30%.

Why the listing is effective:

  • Specificity and clarity:  It clearly states the job title, employer, location, and employment duration, providing a clear professional timeline.
  • Quantifiable achievements:  The example includes specific accomplishments with measurable results, like a 25% increase in client retention and a 40% boost in online engagement, demonstrating the direct impact of the candidate's work.
  • Leadership and collaboration:  It showcases the candidate's ability to lead and work collaboratively within and across teams, highlighting key skills for an assistant creative director.
  • Skill development and innovation:  Mentioning leadership in workshops and training sessions for new software and trends shows a commitment to innovation and team development.

We speak a lot about quantifying your impact and achievements  on your resume, so let’s have a closer look at that.

Measure your achievements not by the tasks you've completed, but by the impact you've made. Articulate this impact on your resume.

Lou Adler, CEO and founder of The Adler Group

Effectively quantifying impact on a creative director resume

  • Include the budget size you've handled in previous roles:  This can demonstrate your ability to successfully manage high-value creative projects, indicating fiscal responsibility.
  • List the number of campaigns you have led that exceeded target metrics:  High performance in past campaigns shows your capability to drive results and generate revenue.
  • Mention the percentage increase in social media engagement due to your strategy:  This can showcase your understanding and effective use of digital platforms to better business.
  • Share the numbers associated with audience reach on successful campaigns:  It exhibits your skill in targeting and capturing wide demographics for your brand's message.
  • Incorporate data on customer conversion rates under your creative leadership:  Improved conversion rates can complement your strategic insight in creating impactful designs and narratives.
  • Discuss the saved costs: Highlighting resource optimization and cost-effectiveness in your work shows your financial acumen and your ability to work with budgets.
  • Include specific engagement metrics from any exceptional viral content you directed:  Discussing virality demonstrates your potential to create noteworthy content that brings high visibility.
  • Document any major growth in subscription or follower counts during your leadership:  This shows your ability to build an engaged community and retain customer loyalty.

A  creative director resume with no experience

Is it time for you to take the next step? Time to move on from being an experienced graphic designer or marketing assistant?

If your answer is yes, don’t be put off by your lack of creative director experience. Look at it as a new chapter to prove to yourself you can do anything. Everyone has to start somewhere.

So first things first, be sure you’re familiar with what exactly a creative director does and start learning the lingo. Read as much as possible about the job  and get familiar with buzzwords and expectations.

Focus on transferable skills and a willingness to learn. Highlight skills that are applicable across various jobs, such as problem-solving, communication, and teamwork, and express your eagerness to learn and adapt.

Here are a few more relevant tips in addition to the one above:

  • When applying for a creative director position without direct experience, focus on showcasing your leadership skills, creative vision, and project management abilities.
  • Highlight any relevant experiences where you led teams, managed projects, or contributed significantly to creative outcomes, even if they weren't in the exact role of a creative director.
  • Demonstrate your understanding of the industry, your ability to think strategically and creatively, and your commitment to driving brand growth through innovative ideas.
  • Tailor your resume and cover letter to speak to your strengths in creativity, leadership, and your ability to inspire and direct a team toward achieving creative excellence.
  • Networking and personal branding through online portfolios or social media showcasing your creative work can also be pivotal.

Most importantly, don’t get cold feet—be proud of your achievements and land that job!

H ard skills and soft skills on your resume

List skills on your resume  to showcase your creative vision, leadership, and technical capabilities. Include both hard skills (specific, teachable abilities like software proficiency) and soft skills (interpersonal attributes like communication and leadership). Hard skills demonstrate your ability to execute projects, while soft skills highlight how you manage teams and collaborate.

This balance is crucial in a creative leadership role, as it shows you can not only produce innovative work but also lead and inspire a team effectively. Tailor your skills to match the job description, emphasizing those most relevant to the position.

Hard Skills

Also commonly referred to as technical skills, hard skills on a resume  are usually job-specific tasks that are easy to show in a quantifiable way.

Best hard skills for your creative director resume

  • Graphic design
  • Adobe  Creative Suite
  • Art direction
  • Copywriting
  • User interface design
  • User experience design
  • Illustration
  • Brand development
  • Video production
  • Photography
  • 3D modeling
  • Digital marketing
  • Motion graphics
  • Storyboarding
  • Animation software proficiency

Soft skills

Soft skills on your resume , also called people skills, aren’t specific to a certain workplace and focus on skills like communication and leadership. Employees who are proficient in their soft skills can thrive in the interpersonal environment of a workplace.

Best soft skills for your creative director resume

  • Communication
  • Problem-solving
  • Time management
  • Decision making
  • Strategic thinking
  • Adaptability
  • Collaboration
  • Critical thinking
  • Conflict resolution
  • Vision and foresight
  • Flexibility
  • Negotiation
  • Attention to detail
  • Motivational skills

Just remember that including skills on your creative director resume is crucial. It showcases your blend of creative, technical, and leadership abilities, demonstrating to employers that you possess the comprehensive skill set needed to excel in such a dynamic role.

Can’t find your particular skill? Have a look at our article with 300+ resume skills  for more ideas that you can use on your next resume!

How to list your certifications and education on your resume

The next topic in line is education. Listing your formal education and certifications on a creative director resume is important because it provides evidence of your foundational knowledge, specialized skills, and commitment to ongoing learning in the creative field.

Certifications can be particularly crucial in a creative director role. They demonstrate a proactive effort to stay current with industry trends, tools, and methodologies, which is vital in a rapidly evolving creative landscape.

However, the significance of education versus certifications can vary depending on the specific demands of the role and the preferences of the employer—so read the job description carefully!

How to list your education

The best way to list your formal education on a resume  is to clearly state your degree, the institution where you earned it, your field of study, and the dates of attendance or graduation. Here's an example of a good listing:

  • • Specialized in digital design and visual communication, aligning with the creative and technical demands of a Creative Director role.
  • • Completed a capstone project on
  • • The Future of Digital Branding
  • • demonstrating the ability to think strategically about brand evolution in the digital age.
  • • Participated in a collaborative internship with a leading design agency, providing real-world experience in creative leadership and project management.

Why it’s effective:

  • Specific and concise:  Clearly outlines the degree, institution, location, and graduation date.
  • Relevance:  Shows specialization in areas directly applicable to a creative director's responsibilities.
  • Practical experience:  Highlights hands-on experience and projects that directly relate to the role, demonstrating not just academic, but practical application of skills.

A couple of last things to take note:

  • GPA:  Including your GPA on a resume  is typically not necessary, especially if you have significant work experience in the creative field. Focus on your professional achievements, creative portfolio, and skills relevant to the role. A Grade Point Average is more relevant for recent graduates with limited work experience  to show academic prowess.
  • Major and minor:  Listing your major and/or minor on your resume  education section is important. It provides insight into your academic background and the areas of study that have equipped you with foundational knowledge and skills relevant to the creative industry. This information can be particularly valuable if your major or minor is directly related to creative design, marketing, or communications.

How to list certifications

The best way to list a certification on a resume  is to clearly state the certification name, the issuing organization, and the date of completion or expiration (if applicable). Here's an example of a good listing:

Certified Brand Strategist (CBS)

  • Brand Strategy Institute, September 2020

This particular certification:

  • Demonstrates a deep understanding of brand development and strategy, directly relevant to a Creative Director’s role in shaping brand identity.
  • Earned from a recognized industry authority, adding credibility and professional validation to your expertise.
  • Indicates a commitment to professional development and staying current with industry standards and practices.

Here are some of the more recognized certifications out there related to a creative director role:

We saved the best for last. Hands down the most important element of a resume that can either lead the recruiter to keep on reading or to toss your resume aside—the resume summary .

How to write your creative director resume summary or objective

Tailor your summary specifically to the job you're applying for, highlighting how your skills, experiences, and career goals align with the needs and objectives of the employer. Focus on what you can offer them, rather than what you're looking for in your next job.

A resume summary or objective on your resume  is important because it succinctly showcases your most relevant skills, experiences, and career aspirations, immediately conveying your value and fit for the role to potential employers at the very beginning of your resume.

Use concise, impactful language that showcases your most relevant achievements and qualifications. This personalized approach grabs the attention of hiring managers and sets a strong, positive tone for the rest of your resume.

First, we’ll show you what NOT to do.

Why this isn’t a good example:

  • Lacks specificity:  It fails to mention any specific skills, achievements, or what the candidate can bring to the role.
  • Unprofessional tone:  Uses casual language that doesn't convey a serious professional attitude.
  • No value proposition:  Doesn't explain how the candidate's experience or skills would benefit the employer.

Now, let’s check out how it should be done.

  • Specific experience:  Clearly states the amount of experience and the role, establishing credibility.
  • Quantifiable achievements:  Mentions a track record of success, implying measurable results in past positions.
  • Skills and impact:  Highlights key skills and their impact on brand and organizational growth.
  • Professional tone:  Uses professional and industry-relevant language that conveys seriousness and competence.

Summary vs objective

A resume summary highlights your achievements, skills, and experience relevant to the job, focusing on what you bring to the table (from your past ). A resume objective states your career goals and what you hope to achieve in the position, often indicating how you plan to contribute to the company (in the future ).

On a creative director resume, you might include additional sections like:

  • Awards and recognitions:  Any industry awards or recognitions  you've received.
  • Projects:  Highlight specific projects on a resume  you've led or contributed significantly to, with outcomes.
  • Professional development:  Workshops, seminars, or courses relevant to creative direction.
  • Languages:  Multiple language skills on a resume , if applicable, can be a strong asset in global companies.
  • Interests:  Personal interests and hobbies  that align with creative industries can provide a more rounded picture of you as a candidate.

We hope that you utilize the tools and resources in this guide to successfully build an amazing resume to help you secure your next job as a creative director. Here are a few final takeaways from the article.

  • Creating a resume for a creative director role means overcoming some challenges, but with the proper execution and dedication, your resume will impress.
  • The best format for a resume aimed at the creative industry is one where skills and achievements are paramount. It’s best to use the hybrid format, which emphasizes them and is supported by rich work history and education.
  • Inserting a link to your creative portfolio is also imperative. This will provide visual proof of your talents and abilities.
  • It’s not enough to just say that you have made an impact or had an achievement, you need to be able to quantify them— provide numbers!
  • Be sure to include a wealth of skills, both hard and soft, to illustrate that you contain all the creative nuances needed for that particular position.
  • Detailed education and certification sections are needed, firstly as a formal requirement of the job and, secondly, to prove that you’re truly dedicated and committed to the industry.
  • Reserve some time to just focus on writing your professional summary (or objective). Without an effective one, the rest of your resume and all the work you put into it will go to waste.

Creative Director resume examples

Explore additional creative director resume samples and guides and see what works for your level of experience or role.

Associate Creative Director Resume Example

Looking to build your own Creative Director resume?

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Supreme Court Agrees to Hear Trump’s Immunity Claim, Setting Arguments for April

The former president’s trial on charges of plotting to subvert the 2020 election will remain on hold while the justices consider the matter.

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Former President Donald J. Trump in a blue suit and red tie, against a black background.

By Adam Liptak

Reporting from Washington

The Supreme Court on Wednesday agreed to decide whether former President Donald J. Trump is immune from prosecution on charges of plotting to overturn the 2020 election, further delaying his criminal trial as it considers the matter.

The justices scheduled arguments for the week of April 22 and said proceedings in the trial court would remain frozen, handing at least an interim victory to Mr. Trump. His litigation strategy in all of the criminal prosecutions against him has consisted, in large part, of trying to slow things down.

The Supreme Court’s response to Mr. Trump put the justices in the unusual position of deciding another aspect of the former president’s fate: whether and how quickly Mr. Trump could go to trial. That, in turn, could affect his election prospects and, should he be re-elected, his ability to scuttle the prosecution.

The timing of the argument was a sort of compromise. Jack Smith, the special counsel overseeing the federal prosecutions of Mr. Trump, had asked the court to move more quickly, requesting that the justices hear the case in March.

Mr. Trump, by contrast, had asked the court to proceed at its usual deliberate pace and to consider the case only after he asked the full U.S. Court of Appeals for the District of Columbia Circuit to review the decision of a unanimous three-judge panel , which had rejected his claim of absolute immunity.

In settling on the week of April 22, the court picked the last three scheduled argument sessions of its current term and seemed to indicate that its decision would follow before the end of its current term, in late June.

That does not mean the trial would start right away if Mr. Trump lost. Pretrial proceedings, currently paused, must first be completed. By some rough calculations, the trial could be delayed until late September or October, plunging the proceedings into the heart of the election.

Mr. Trump’s emergency application asking the Supreme Court to intervene had been fully briefed since Feb. 15, and the court’s delay in addressing it suggested that the justices differed about how to proceed. It takes four votes to add a case to the court’s docket but five to grant a stay, and that math may have played a role in the court’s calculations.

A separate case, on Mr. Trump’s eligibility to hold office, may also have played a part. The court heard arguments in that case, from Colorado, on Feb. 8 and is expected to rule soon.

If the court rules for Mr. Trump in the Colorado case, it might be attracted to the optics of ruling against him on his claim of immunity, which legal experts say is an ambitious argument with potentially frightening implications.

The Supreme Court’s brief order said the court would decide this question: “Whether and if so to what extent does a former president enjoy presidential immunity from criminal prosecution for conduct alleged to involve official acts during his tenure in office.”

In his emergency application , Mr. Trump said the appeals court panel had been wrong to rule that he may be criminally charged for his conduct as president. Total immunity for his official conduct, Mr. Trump’s application said, is required by the separation of powers, implicit in procedures for impeaching the president and needed to prevent partisan misuse of the criminal justice system.

“An absence of criminal immunity for official acts threatens the very ability of the president to function properly,” the filing said. “Any decision by the president on a politically controversial question would face the threat of indictment by the opposing party after a change in administrations.”

Mr. Trump, widely considered the Republican front-runner, added a practical concern.

“Conducting a monthslong criminal trial of President Trump at the height of election season will radically disrupt President Trump’s ability to campaign against President Biden — which appears to be the whole point of the special counsel’s persistent demands for expedition,” the application said. “The D.C. Circuit’s order thus threatens immediate irreparable injury to the First Amendment interests of President Trump and tens of millions of American voters, who are entitled to hear President Trump’s campaign message as they decide how to cast their ballots in November.”

Mr. Smith, the special counsel, took issue with every element of his argument, citing his efforts to subvert democracy.

If Mr. Trump’s “radical claim were accepted,” Mr. Smith wrote, “it would upend understandings about presidential accountability that have prevailed throughout history while undermining democracy and the rule of law — particularly where, as here, a former president is alleged to have committed crimes to remain in office despite losing an election, thereby seeking to subvert constitutional procedures for transferring power and to disenfranchise millions of voters.”

Mr. Smith added that there was no reason to fear tit-for-tat prosecutions that would chill other presidents from taking decisive action.

“That dystopian vision runs contrary to the checks and balances built into our institutions and the framework of the Constitution,” Mr. Smith wrote.

In a supporting brief urging the justices to deny Mr. Trump’s request for a stay, several former prominent officials who had served in Republican administrations said the court did not need to rule broadly, as the conduct Mr. Trump is accused of was so clearly outside of any immunity the Constitution might confer.

“Denying a stay would not preclude possible federal criminal immunity for a president’s official acts in some different, exceptional situation,” the brief said.

Mr. Smith echoed the point, citing the officials’ brief. “A sufficient basis for resolving this case would be that, whatever the rule in other contexts not presented here,” he wrote, “no immunity attaches to a president’s commission of federal crimes to subvert the electoral process.”

Adam Liptak covers the Supreme Court and writes Sidebar, a column on legal developments. A graduate of Yale Law School, he practiced law for 14 years before joining The Times in 2002. More about Adam Liptak


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