how to write pathos in an essay

Definition of Pathos

Pathos is a literary device that is designed to inspire emotions from readers. Pathos, Greek for “suffering” or “experience,” originated as a conceptual mode of persuasion by the Greek philosopher, Aristotle. Aristotle believed that utilizing pathos as a means of stirring people’s emotions is effective in turning their opinion towards the speaker . This is due in part because emotions and passion can be engulfing and compelling, even going against a sense of logic or reason.

Pathos, as an appeal to an audience ’s emotions, is a valuable device in literature as well as rhetoric and other forms of writing. Like all art, literature is intended to evoke a feeling in a reader and, when done effectively, generate greater meaning and understanding of existence. For example, in his poem “No Man Is an Island,” John Donne appeals to the reader’s emotions of acceptance, belonging, and empathy:

No man is an island, Entire of itself, Every man is a piece of the continent, A part of the main. If a clod be washed away by the sea, Europe is the less. As well as if a promontory were. As well as if a manor of thy friend’s Or of thine own were: Any man’s death diminishes me, Because I am involved in mankind, And therefore never send to know for whom the bell tolls ; It tolls for thee.

By describing how all men are connected rather than isolated, Donne utilizes pathos as an emotional appeal to readers of his poem. The feelings evoked by the poet are grief and sympathy for all who die, because all death is an individual loss and a loss for mankind as a whole.

Common Examples of Emotions Evoked by Pathos

Pathos has the power to evoke many emotions in a reader or audience of a literary work. Here are some common examples of emotions evoked by pathos in literature:

Examples of Pathos in Advertisement

Advertisers heavily rely on pathos to provoke an emotional reaction in an audience of consumers, thereby persuading them to take action in the form of patronage or other monetary support. Here are some examples of pathos in an advertisement:

• television commercial showing neglected or mistreated animals
• political ad utilizing fear tactics
• holiday commercial showing a family coming together for a meal
• cologne commercial displaying sexual tension
• diaper ad featuring a crying baby
• ad for cleaning product featuring a messy house and frustrated homeowner
• jewelry commercial showing a marriage proposal
• insurance ad showing a terrible car accident
• ad for a line of toys showing children playing together
• commercial for make-up displaying a woman receiving attention from men

Famous Examples of Pathos in Movie Lines

Many films feature dialogue that generates pathos and emotional reactions in viewers. Here are some famous examples of pathos in well-known movie lines:

• Love means never having to say you’re sorry. (Love Story )
• The jail you planned for me is the one you’re gonna rot in. ( The Color Purple )
• I’m mad as hell and I’m not going to take it anymore. (Network)
• The marks humans leave are too often scars. (The Fault in Our Stars)
• I have to remind myself that some birds aren’t meant to be caged. (The Shawshank Redemption)
• And just like that, she was gone, out of my life again. (Forrest Gump)
• There are two types of people in the world: The people who naturally excel at life. And the people who  hope all those people die in a big explosion. (The Edge of Being Seventeen)
• You have to get through your fear to see the beauty on the other side. (The Good Dinosaur)
•   Hate  never solved nothing, but  calm  did. And thought did. Try it. Try it just for a  change . (Three Billboards Outside Ebbing, Missouri)
• Things change, friends leave. And life doesn’t stop for anybody. (The Perks of Being a Wallflower)

Difference Between Pathos, Logos, and Ethos

Aristotle outlined three forms of rhetoric, which is the art of effective speaking and writing. These forms are pathos, logos , and ethos . As a matter of rhetorical persuasion, it is important for these forms (or “appeals”) to be balanced. This is especially true for pathos in that overuse of emotional appeal can lead to a flawed argument without the balance of logic or credibility.

Logos is an appeal to logic. It is considered a methodical and rational approach to rhetoric. In a sense, logos is an appeal that is devoid of pathos. Ethos is an appeal to ethics. As an effective rhetorical form, a writer or speaker must have knowledge and credibility regarding the subject . Ethos, therefore, builds trust with an audience as an ethical and character -driven approach.

Pathos is a common form of rhetoric and persuasive tactic. Emotion and passion can be powerful forces in motivating an audience or readership. However, pathos has minimal effect without the balance of logos and ethos as appeals.

Effect of Pathos on Logos

Aa a logo appeals to logic, and pathos appeals to emotions. It is a well-known fact that not everybody gets convinced by logic and the same is the case of pathos which not everybody gets convinced with pathos only. Therefore, orators and speakers use both in a combination. When a pathos is added to logos, it becomes convincing, persuasive, strong, and touches beliefs and values.

Effect of Pathos on Ethos

Although ethos is itself a strong rhetorical device and works wonders when it comes to persuasion and convincing the audience, when a touch of pathos is added to it, it becomes a lethal weapon. It has happened in I Have a Dream , a powerful rhetorical piece of Martin Luther King and the speech is still a memorable rhetorical piece. The reason is that not only does it enhance the power of argument when added with an ethos, it also increases the trust and credibility of the speaker or orator.

How To Build Arguments Using Pathos  

When using pathos, keep these points in mind.

• What is the touching event for the audience?
• Evaluate how the audiences or readers respond to the gravity of the situation?
• Use pathos with ethos first and then use l0gos to add pathos later.
• Pathos is always the last weapon after ethos and logos.

Fallacy Of Emotion (Pathos) / Fallacious Pathos

As pathos is also called a fallacy of emotion, the use of only pathos is highly damaging for argumentative writing and speaking. The reason is that audiences if they are not directly concerned with the pathetic event or tragedy , become bored with excessive targetting of their emotions and eventually lose interest. At this point, it becomes a fallacy. Therefore, always avoid fallacious pathos. Add a touch of veracity to your pathos and use it in conjunction with ethos first and add logos later.

Three Characteristics Of Pathos

There are three important characteristics of pathos.

• It is relevant to the target audience or readers and is couched in simple and strong language.
• It is intended to achieve a specific purpose.
• It is not excessive that it should become fallacious pathos.

 Using Pathos in Sentences

• The Holocaust has done more harm to the entire Jewish nation than any other such event.
• If you love me, you’ll get me a cell phone for my safety.
• I have to pick up my children from school every day, can you give me a good deal on this car?
• Look at these innocent street children. By seeing this, you can give us good donations.
• If you let me eat chips everyday, it will prove that you love me and I will do the dishes.

Examples of Pathos in Literature

Though Aristotle defined pathos as a rhetorical technique for persuasion, literary writers rely on pathos as well to evoke emotion and understanding in readers. As a literary device, pathos allows readers to connect to and find meaning in characters and narratives. Here are some examples of pathos in literature and the impact this literary device has on the work and the reader:

Example 1:  Funeral Blues by W.H. Auden

He was my North, my South, my East and West, My working week and my Sunday rest, My noon, my midnight, my talk, my song; I thought that love would last forever: I was wrong. The stars are not wanted now ; put out every one, Pack up the moon and dismantle the sun, Pour away the ocean and sweep up the wood; For nothing now can ever come to any good.

In his poem, Auden relies on pathos as a literary device to evoke feelings of grief and inspire sympathy in the reader. The poet cannot cope with the loss of his loved one and companion, yet the world around him continues to function as if nothing is different and as if the funeral is not taking place. The poet’s passion for his loved one, that he was all cardinal directions and days and times, followed by the poet’s desperation to remove elements of nature, inspires sympathetic mourning in readers.

Though the poet cannot get the world to pause in grief for his loved one, by utilizing pathos as a literary device in this poem, Auden is able to momentarily capture the reader’s attention and understanding. This pause for grief and sympathy on the part of the reader fulfills, on some level, the emotional need of the poet to be recognized and validated in his mourning. This reciprocal exchange of feeling enhances the connection between the poet and reader through pathos.

Example 2:  I Know Why the Caged Bird Sings by Maya Angelou

If growing up is painful for the Southern Black girl, being aware of her displacement is the rust on the razor that threatens the throat. It is an unnecessary insult.

In her memoir , Angelou focuses on the emotional events of her life from early childhood through adolescence. While recounting her story, Angelou utilizes pathos to appeal to the reader’s emotions and to evoke empathy for her experiences, especially in terms of trauma, abuse, and racism.

In this particular passage from her memoir, Angelou appeals to the reader’s feelings of shame, empathy, and fear by describing her experience and how she felt as a Black girl growing up in the South. This allows the reader to connect with and find meaning in Angelou’s writing and experiences, especially if those experiences are unfamiliar or personally unknown to the reader. In addition, the pathos in this passage is an effective literary device through confronting the reader with the pain, displacement, and insult experienced not just by Angelou as a Southern Black girl, but in a generalized manner for all Southern Black girls. Angelou’s readers are therefore encouraged through pathos to identify this experience and share in the resulting emotional anger and pain.

Example 3:  Romeo and Juliet  by William Shakespeare

Two households, both alike in dignity In fair Verona, where we lay our scene From ancient grudge break to new mutiny Where civil blood makes civil hands unclean. From forth the fatal loins of these two foes A pair of star- cross ’d lovers take their life Whose misadventured piteous overthrows Do with their death bury their parents’ strife.

In the prologue , Shakespeare foreshadows the events that take place in the play between Romeo and Juliet and their families. He also foreshadows the feelings and struggles of the characters, which is an appeal to the pathos of the audience/reader. For example, by stating that “civil blood makes civil hands unclean,” Shakespeare evokes feelings of dread and uncertainty in the audience, knowing that there is impending violence. By categorizing Romeo and Juliet as “star-crossed” lovers, Shakespeare appeals to the audience’s feelings of passion and unrequited love. Finally, in announcing the deaths of the lovers, Shakespeare inspires sadness, grief, and possibly anger or frustration in the audience at the foretold outcome.

With these emotional appeals in his prologue, Shakespeare not only prepares his audience for what is to come in the plot of the play but also sets the tone and prepares the appropriate emotional reactions for the audience to the events that will happen. This is a unique use of pathos as a literary device. Rather than allowing the audience to feel and react to the play’s narrative as it unfolds, Shakespeare “primes” emotional responses through pathos before the play even begins. This technique is effective because the audience is able to focus on the nuances of the play since they are already aware of the main events and outcomes, as well as how to feel about it.

Synonyms of Pathos

Pathos has a few synonyms that follow but they are only distant meanings. Some of them are tragedy, sadness, pitifulness, piteousness, sorrowfulness, lugubrious, poignant, and poignancy.

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How to Use Pathos in an Essay: Connecting Emotion and Persuasion

Table of contents, the power of pathos, techniques for utilizing pathos, balance and ethical considerations.

• Aristotle. (n.d.). Rhetoric. Project Gutenberg. https://www.gutenberg.org/ebooks/16357
• Edlund, J. R. (2019). The Ethos-Pathos-Logos of Aristotle's Rhetoric. Humanities Commons. https://hcommons.org/deposits/item/hc:24300/
• Perloff, M. (2009). The dynamics of persuasion: Communication and attitudes in the 21st century. Routledge.
• Johnson, R. H. (2005). Imagining the audience in audience appeals: Audience invoked in American public address textbooks, 1830-1930. Rhetoric & Public Affairs, 8(3), 429-453.
• Walton, D. N. (2013). The new dialectic: Conversational contexts of argument. University of Toronto Press.
• Kellner, D. (2009). Critical theory, Marxism, and modernity. In The Routledge companion to social and political philosophy (pp. 381-395). Routledge.
• Gardner, R. C. (2019). Environmental psychology: An introduction. Routledge.
• Pinker, S. (2014). The sense of style: The thinking person's guide to writing in the 21st century. Penguin Books.
• Cialdini, R. B. (2008). Influence: Science and practice (Vol. 4). Pearson Education.
• Sobieraj, S., & Berry, J. M. (2011). From incivility to outrage: Political discourse in blogs, talk radio, and cable news. Political Communication, 28(1), 19-41.

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Pathos: A Guide to this Literary Device

4-minute read

• 15th December 2022

Have you ever had your feelings and emotions influenced by a piece of writing? If so, you’ve experienced pathos.

But what exactly is this literary device, and how do you identify it in a text or use it in your own writing? Read on to find out.

What’s Pathos?

Pathos is a literary device that appeals to the audience’s emotions. Writers use pathos to evoke a certain response, feeling, or connection in their readers.

For example, an advertisement for a charity might use pathos to appeal to your sense of compassion:

A horror novel, on the other hand, might use it to stoke fear and suspense:

The origins of pathos can be traced back to the ancient Greek philosopher Aristotle, who presented it as one method of persuasion in his book, Rhetoric .

Aristotle also came up with two other persuasive tools: ethos, which is about building credibility and moral standing, and logos, which is about appealing to logic or reason.

To create a sound argument , pathos should be used in balance alongside the concepts of ethos and logos.

Otherwise, you may end up with writing that appeals to an emotion but has no factual basis, or a text written with authority that gives all the right figures but doesn’t create an emotional connection with the audience.

There’s no right or wrong way to use pathos. How much a writer uses this technique depends on the format, genre, and topic of a piece of writing.

How to Identify Pathos in a Text

To identify pathos when analyzing a piece of writing, first consider the text’s purpose.

If it aims to convince the audience of something or to entertain the reader, it will probably frequently use pathos.

Look out for these common techniques for building pathos:

●  Using personal experiences or anecdotes

●  Strong visual imagery that invites the reader to imagine themselves or others in a certain scenario

●  Passionate, emotive language

●  Similes and metaphors that connect to an emotion

●  Using the second-person pronoun you or the first-person plural pronoun we to connect with the reader.

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●  Characters with emotion-driven goals, arcs , or backstories

●  A narrative voice that shares characters’ internal monologues or feelings

Writing that uses pathos will also often adopt a subjective rather than an objective tone .

When and How to Use Pathos in Your Writing

Pathos can be used in most types of creative, literary, or emotion-driven writing. This includes:

●  Marketing copy , or other writing designed to make readers take an action.

●  Poetry.

●  Novels and short stories.

●  Creative nonfiction like memoirs or travel writing.

●  Political speeches.

To create pathos in your own writing, you’ll need to use the same techniques we’ve identified above. The specific tools you use, though, will depend on what you’re writing.

If you want to use pathos in your writing, consider these three questions:

• What emotion do you want to appeal to? (e.g., anger, sadness, shock, hope).
• How will you make the audience feel this emotion? (e.g., through emotive language, imagery, or second/third-person plural pronouns).
• How can you make this emotion feel believable? (e.g., through anecdotes or carefully written characters ).

However, pathos is only one method of persuasion; ethos and logos must also be considered. In some types of writing, relying too heavily on pathos alone can undermine your credibility or imply that you have no evidence to back up your arguments.

For this reason, you should avoid overusing pathos in writing, like:

●  Professional documents

●  Most academic or scientific essays

●  Any piece of writing that is more formal or objective

If you’re not sure if you’ve used pathos correctly in your writing, our expert proofreaders can help. Submit a trial document and get your first 500 words proofread for free.

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Pathos Definition

What is pathos? Here’s a quick and simple definition:

Pathos , along with logos and ethos , is one of the three "modes of persuasion" in rhetoric (the art of effective speaking or writing). Pathos is an argument that appeals to an audience's emotions. When a speaker tells a personal story, presents an audience with a powerful visual image, or appeals to an audience's sense of duty or purpose in order to influence listeners' emotions in favor of adopting the speaker's point of view, he or she is using pathos .

Some additional key details about pathos:

• You may also hear the word "pathos" used to mean "a quality that invokes sadness or pity," as in the statement, "The actor's performance was full of pathos." However, this guide focuses specifically on the rhetorical technique of pathos used in literature and public speaking to persuade readers and listeners through an appeal to emotion.
• The three "modes of persuasion"— pathos , logos , and ethos —were originally defined by Aristotle.
• In contrast to pathos, which appeals to the listener's emotions, logos appeals to the audience's sense of reason, while ethos appeals to the audience based on the speaker's authority.
• Although Aristotle developed the concept of pathos in the context of oratory and speechmaking, authors, poets, and advertisers also use pathos frequently.

Pathos Pronunciation

Here's how to pronounce pathos : pay -thos

Pathos in Depth

Aristotle (the ancient Greek philosopher and scientist) first defined pathos , along with logos and ethos , in his treatise on rhetoric, Ars Rhetorica. Together, he referred to pathos , logos , and ethos as the three modes of persuasion, or sometimes simply as "the appeals." Aristotle defined pathos as "putting the audience in a certain frame of mind," and argued that to achieve this task a speaker must truly know and understand his or her audience. For instance, in Ars Rhetorica, Aristotle describes the information a speaker needs to rile up a feeling of anger in his or her audience:

Take, for instance, the emotion of anger: here we must discover (1) what the state of mind of angry people is, (2) who the people are with whom they usually get angry, and (3) on what grounds they get angry with them. It is not enough to know one or even two of these points; unless we know all three, we shall be unable to arouse anger in any one.

Here, Aristotle articulates that it's not enough to know the dominant emotions that move one's listeners: you also need to have a deeper understanding of the listeners' values, and how these values motivate their emotional responses to specific individuals and behaviors.

Pathos vs Logos and Ethos

Pathos is often criticized as being the least substantial or legitimate of the three persuasive modest. Arguments using logos appeal to listeners' sense of reason through the presentation of facts and a well-structured argument. Meanwhile, arguments using ethos generally try to achieve credibility by relying on the speaker's credentials and reputation. Therefore, both logos and ethos may seem more concrete—in the sense of being more evidence-based—than pathos, which "merely" appeals to listeners' emotions. But people often forget that facts, statistics, credentials, and personal history can be easily manipulated or fabricated in order to win the confidence of an audience, while people at the same time underestimate the power and importance of being able to expertly direct the emotional current of an audience to win their allegiance or sympathy.

Pathos Examples

Pathos in literature.

Characters in literature often use pathos to convince one another, or themselves, of a certain viewpoint. It's important to remember that pathos , perhaps more than the other modes of persuasion, relies not only on the content of what is said, but also on the tone and expressiveness of the delivery . For that reason, depictions of characters using pathos can be dramatic and revealing of character.

Pathos in Jane Austen's Pride and Prejudice

In this example from Chapter 16 of Pride and Prejudice , George Wickham describes the history of his relationship with Mr. Darcy to Elizabeth Bennet—or at least, he describes his version of their shared history. Wickham's goal is to endear himself to Elizabeth, turn her against Mr. Darcy, and cover up the truth. (Wickham actually squanders his inheritance from Mr. Darcy's father and, out of laziness, turns down Darcy Senior's offer help him obtain a "living" as a clergyman.)

"The church ought to have been my profession...had it pleased [Mr. Darcy]... Yes—the late Mr. Darcy bequeathed me the next presentation of the best living in his gift. He was my godfather, and excessively attached to me. I cannot do justice to his kindness. He meant to provide for me amply, and thought he had done it; but when the living fell it was given elsewhere...There was just such an informality in the terms of the bequest as to give me no hope from law. A man of honor could not have doubted the intention, but Mr. Darcy chose to doubt it—or to treat it as a merely conditional recommendation, and to assert that I had forfeited all claim to it by extravagance, imprudence, in short any thing or nothing. Certain it is, that the living became vacant two years ago, exactly as I was of an age to hold it, and that it was given to another man; and no less certain is it, that I cannot accuse myself of having really done anything to deserve to lose it. I have a warm, unguarded temper, and I may perhaps have sometimes spoken my opinion of him, and to him, too freely. I can recall nothing worse. But the fact is, that we are very different sort of men, and that he hates me." "This is quite shocking!—he deserves to be publicly disgraced." "Some time or other he will be—but it shall not be by me. Till I can forget his father, I can never defy or expose him." Elizabeth honored him for such feelings, and thought him handsomer than ever as he expressed them.

Here, Wickham claims that Darcy robbed him of his intended profession out of greed, and that he, Wickham, is too virtuous to reveal Mr. Darcy's "true" nature with respect to this issue. By doing so, Wickham successfully uses pathos in the form of a personal story, inspiring Elizabeth to feel sympathy, admiration, and romantic interest towards him. In this example, Wickham's use of pathos indicates a shifty, manipulative character and lack of substance.

Pathos in Nathaniel Hawthorne's The Scarlet Letter

In The Scarlet Letter , Hawthorne tells the story of Hester Prynne, a young woman living in seventeenth-century Boston. As punishment for committing the sin of adultery, she is sentenced to public humiliation on the scaffold, and forced to wear the scarlet letter "A" on her clothing for the rest of her life. Even though Hester's punishment exposes her before the community, she refuses to reveal the identity of the man she slept with. In the following passage from Chapter 3, two reverends—first, Arthur Dimmesdale and then John Wilson—urge her to reveal the name of her partner:

"What can thy silence do for him, except it tempt him—yea, compel him, as it were—to add hypocrisy to sin? Heaven hath granted thee an open ignominy, that thereby thou mayest work out an open triumph over the evil within thee and the sorrow without. Take heed how thou deniest to him—who, perchance, hath not the courage to grasp it for himself—the bitter, but wholesome, cup that is now presented to thy lips!’ The young pastor’s voice was tremulously sweet, rich, deep, and broken. The feeling that it so evidently manifested, rather than the direct purport of the words, caused it to vibrate within all hearts, and brought the listeners into one accord of sympathy. Even the poor baby at Hester’s bosom was affected by the same influence, for it directed its hitherto vacant gaze towards Mr. Dimmesdale, and held up its little arms with a half-pleased, half-plaintive murmur... "Woman, transgress not beyond the limits of Heaven’s mercy!’ cried the Reverend Mr. Wilson, more harshly than before. ‘That little babe hath been gifted with a voice, to second and confirm the counsel which thou hast heard. Speak out the name! That, and thy repentance, may avail to take the scarlet letter off thy breast."

The reverends call upon Hester's love for the father of her child—the same love they are condemning—to convince her to reveal his identity. Their attempts to move her by appealing to her sense of duty, compassion and morality are examples of pathos. Once again, this example of pathos reveals a lack of moral fiber in the reverends who are attempting to manipulate Hester by appealing to her emotions, particularly since (spoiler alert!) Reverend Dimmesdale is in fact the father.

Pathos in Dylan Thomas' "Do Not Go Gentle Into That Good Night"

In " Do Not Go Gentle Into That Good Night," Thomas urges his dying father to cling to life and his love of it. The poem is a villanelle , a specific form of verse that originated as a ballad or "country song" and is known for its repetition. Thomas' selection of the repetitive villanelle form contributes to the pathos of his insistent message to his father—his appeal to his father's inner strength:

Do not go gentle into that good night, Old age should burn and rave at close of day; Rage, rage against the dying of the light. Though wise men at their end know dark is right, Because their words had forked no lightning they Do not go gentle into that good night. Good men, the last wave by, crying how bright Their frail deeds might have danced in a green bay, Rage, rage against the dying of the light. Wild men who caught and sang the sun in flight, And learn, too late, they grieved it on its way, Do not go gentle into that good night. Grave men, near death, who see with blinding sight Blind eyes could blaze like meteors and be gay, Rage, rage against the dying of the light.

It's worth noting that, in this poem, pathos is not in any way connected to a lack of morals or inner strength. Quite the opposite, the appeal to emotion is connected to a profound love—the poet's own love for his father.

Pathos in Political Speeches

Politicians understand the power of emotion, and successful politicians are adept at harnessing people's emotions to curry favor for themselves, as well as their policies and ideologies.

Pathos in Barack Obama's 2013 Address to the Nation on Syria

In August 2013, the Syrian government, led by Bashar al-Assad, used chemical weapons against Syrians who opposed his regime, causing several countries—including the United States—to consider military intervention in the conflict. Obama's tragic descriptions of civilians who died as a result of the attack are an example of pathos : they provoke an emotional response and help him mobilize American sentiment in favor of U.S. intervention.

Over the past two years, what began as a series of peaceful protests against the oppressive regime of Bashar al-Assad has turned into a brutal civil war. Over 100,000 people have been killed. Millions have fled the country...The situation profoundly changed, though, on August 21st, when Assad’s government gassed to death over 1,000 people, including hundreds of children. The images from this massacre are sickening: men, women, children lying in rows, killed by poison gas, others foaming at the mouth, gasping for breath, a father clutching his dead children, imploring them to get up and walk.

Pathos in Ronald Reagan's 1987 " Tear Down This Wall!" Speech

In 1987, the Berlin Wall divided Communist East Berlin from Democratic West Berlin. The Wall was a symbol of the divide between the communist Soviet Union, or Eastern Bloc, and the Western Bloc which included the United States, NATO and its allies. The wall also split Berlin in two, obstructing one of Berlin's most famous landmarks: the Brandenburg Gate.

Reagan's speech, delivered to a crowd in front of the Brandenburg Gate, contains many examples of pathos:

Behind me stands a wall that encircles the free sectors of this city, part of a vast system of barriers that divides the entire continent of Europe...Yet it is here in Berlin where the wall emerges most clearly...Every man is a Berliner, forced to look upon a scar... General Secretary Gorbachev, if you seek peace, if you seek prosperity for the Soviet Union and Eastern Europe, if you seek liberalization: Come here to this gate! Mr. Gorbachev, open this gate! Mr. Gorbachev, tear down this wall!

Reagan moves his listeners to feel outrage at the Wall's existence by calling it a "scar." He assures Germans that the world is invested in the city's problems by telling the crowd that "Every man is a Berliner." Finally, he excites and invigorates the listener by boldly daring Gorbachev, president of the Soviet Union, to "tear down this wall!"

Pathos in Advertising

Few appreciate the complexity of pathos better than advertisers. Consider all the ads you've seen in the past week. Whether you're thinking of billboards, magazine ads, or TV commercials, its almost a guarantee that the ones you remember contained very little specific information about the product, and were instead designed to create an emotional association with the brand. Advertisers spend incredible amounts of money trying to understand exactly what Aristotle describes as the building blocks of pathos: the emotional "who, what, and why" of their target audience. Take a look at this advertisement for the watch company, Rolex, featuring David Beckham:

Notice that the ad doesn't convey anything specific about the watch itself to make someone think it's a high quality or useful product. Instead, the ad caters to Rolex's target audience of successful male professionals by causing them to associate the Rolex brand with soccer player David Beckham, a celebrity who embodies the values of the advertisement's target audience: physical fitness and attractiveness, style, charisma, and good hair.

Why Do Writers Use Pathos?

The philosopher and psychologist William James once said, “The emotions aren’t always immediately subject to reason, but they are always immediately subject to action.” Pathos is a powerful tool, enabling speakers to galvanize their listeners into action, or persuade them to support a desired cause. Speechwriters, politicians, and advertisers use pathos for precisely this reason: to influence their audience to a desired belief or action.

The use of pathos in literature is often different than in public speeches, since it's less common for authors to try to directly influence their readers in the way politicians might try to influence their audiences. Rather, authors often employ pathos by having a character make use of it in their own speech. In doing so, the author may be giving the reader some insight into a character's values, motives, or their perception of another character.

Consider the above example from The Scarlet Letter. The clergymen in Hester's town punish her by publicly humiliating her in front of the community and holding her up as an example of sin for conceiving a child outside of marriage. The reverends make an effort to get Hester to tell them the name of her child's father by making a dramatic appeal to a sense of shame that Hester plainly does not feel over her sin. As a result, this use of pathos only serves to expose the the manipulative intent of the reverends, offering readers some insight into their moral character as well as that of Puritan society at large. Ultimately, it's a good example of an ineffective use of pathos , since what the reverends lack is the key to eliciting the response they want: a strong grasp of what their listener values.

Other Helpful Pathos Resources

• The Wikipedia Page on Pathos: A detailed explanation which covers Aristotle's original ideas on pathos and discusses how the term's meaning has changed over time.
• The Dictionary Definition of Pathos: A definition and etymology of the term, which comes from the Greek pàthos, meaning "suffering or sensation."
• An excellent video from TED-Ed about the three modes of persuasion.
• A pathos -laden recording of Dylan Thomas reading his poem "Do Not Go Gentle Into That Good Night"

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“Let’s not forget that the little emotions are the great captains of our lives, and we obey them without realizing it.” – Vincent Van Gogh

Remember those after-school specials that aired on TV when you were a kid? They always had some obvious moral (like “don’t drink and drive”). And they were often really emotionally driven.

At the end of the show, the camera would pan out, showing the protagonist alone and suffering for the poor decisions that he or she had made. When you were a child, that sort of heavy-handed emotionalism was effective in getting a point across. Now that you’re an adult, it becomes easier to feel frustrated, and even manipulated, by an overload of emotion. Emotion, or “pathos,” is a rhetorical device that can be used in an argument to draw the audience in and to help it connect with the argument. Relying too much on pathos, though, can make your writing sound like an after-school special.

Pathos works in conjunction with logos (logic) and ethos (credibility) to help form a solid argument. However, not every argument employs all three rhetorical devices. Each writer must choose which combination of rhetorical devices will work well for his or her writing and will suit the chosen topic. Used correctly, pathos can make a bland argument come alive for the audience. Pathos offers a way for the audience to relate to the subject through commonly held emotions. However, it is important to determine when pathos will be useful and when it will only serve to muddy the argumentative waters.

Take, for instance, a student who is writing an essay on human trafficking. Human trafficking—abducting or entrapping people (usually women and children) and subjecting them to horrific working situations—should be a subject that is already fraught with emotion. However, once the student starts working on the paper, he notices that he has a collection of facts and figures from which the audience will easily be able to disconnect. What the needs is to make the topic come alive for the reader. He needs to make the reader feel sympathy and horror. Then he comes upon a first-person account of a teenager who was trafficked into the United States. By incorporating her account into his essay (with proper citation, of course), he allows the reader to experience the teenager’s disbelief and fear. And by experiencing this emotion, the reader begins to develop his or her own emotional response: sympathy, horror, and anger. The student has helped the reader connect to his argument through the effective use of pathos.

Here’s another example of a new media text that employs pathos to elicit sympathy from its audience:

Pathos becomes a liability in an argument when it is inappropriate for the subject matter or genre of writing being used. For instance, if you are writing a letter to Publix supermarket to express your displeasure with its corporate response to migrant farmers’ call for a living wage, then a narrative encouraging sympathy for the plight of the migrant worker might not be as effective as a straightforward statement of purpose: if Publix doesn’t change its policies, you will take your business to a supermarket that is more interested in supporting social justice.

An audience can also find an overload of pathos to be off-putting. For instance, after September 11, 2001, the majority of people in the United States experienced an overwhelming sense of anger and fear. However, when references to 9/11 were used extensively in some of the 2004 presidential campaigns, many people were outraged. Why? Because they felt as though their intense feelings about the tragedy of 9/11 were being exploited and cheapened by the candidates, and they were intentionally being made to feel fearful. They felt as though their emotions were being manipulated to obtain votes. In this case, an overload of pathos backfired on the candidates.

Understanding pathos is important for readers and for writers. As a reader, you want to be in tune with the author’s use of pathos, consciously evaluating the emotions the author tries to elicit. Then you can make informed decisions about the author’s motives and writing methods. As a writer, you want to be aware of proper uses of pathos, paying close attention to both your subject matter and your audience. There is no need to sound like an after-school special, unless, of course, you are writing for one.

It’s probably clear by now what pathos does: it evokes an emotional response from a reader by appealing to empathy, fear, humor, or some other emotion. Now let’s look at a few examples of pathos that you may find in written, spoken, or visual texts:

• Anecdotes or other narratives . When a writer employs a narrative or anecdote, he or she is usually attempting to connect with the reader emotionally. For example, beginning an essay about human trafficking by relaying the personal story of a victim captures the attention of the audience because it humanizes the problem and draws on readers’ empathy.
• Images or other forms of media . When a writer uses images, songs, and other types of nontextual media, he or she is often attempting to engage a reader’s emotions. Songs and pictures produce emotional responses. For example, Toby Keith’s post-9/11 anthem, “Courtesy of the Red, White, and Blue,” seems to embody the nation’s anger after the 9/11 terrorist attacks. While you may not agree with the song’s sense of justice, the lyrics recall a painful time in our nation’s history. For many, that recollection prompts an emotional response.
• Direct quotations. Though quotations are used for a myriad of reasons, direct quoting from an individual who has been personally affected by an issue is usually an appeal to the emotions of a reader. For example, if I were writing an essay about breast cancer and I quoted a cancer patient, that quotation would be an attempt to humanize the topic and appeal to the sympathy of my readers.
• Humor. When a writer uses humor in order to illustrate a point, he or she is employing pathos. Though there is logic to satirical humor (as used on The Daily Show or The Colbert Report ), the main appeal of such television shows is that they make viewers laugh.

Fallacious Pathos

• Argument by Dismissal : Rejecting an idea without providing a reason or explanation for its dismissal. For instance, there is a tendency to cry “socialism” when faced with calls for a single-payer system in the ongoing health care debate. Such a dismissal of the single-payer system may include the observations, “This is America!,” or, “You are free to live elsewhere if you prefer.” While we do live in the United States and people are free to live wherever they want, neither of these observations actually addresses the argument, either for or against the single-payer system. The observer relies on the simple (and fallacious) dismissal of the opposing viewpoint.

• Argument by Emotive Language : Using emotional words that are not supported by evidence and/or are unconnected to the argument being made. For example, in abortion debates regarding a woman’s right to choose, the argument sometimes shifts from a discussion of medical or legal rights to a graphic description of the abortion process or extreme analogies between abortion and genocide. Most would agree that genocide should be prevented and that the destruction of a fetus is a violent procedure, but these observations distract from the conversation about a woman’s medical and legal rights.
• Appeal to Pity : Drawing on irrelevant personal experiences or feelings in order to produce a sympathetic response. For instance, if I were writing about the necessity of universal health care and I included a personal anecdote about falling ill in Canada and being unable to receive free health care, that anecdote would be a fallacious appeal to pity. My personal experience, though interesting, does not illuminate the issue of universal health care.
• The Slippery Slope : Suggesting that a particular argument or course of action will lead to disastrous consequences without offering evidence. This fallacy usually produces an emotional response. A common example is the assertion that legalizing gay marriage will lead to polygamy, bestiality, and/or pedophilia.

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The Essential AP Guide to Ethos, Pathos, and Logos

The goal of argumentative writing is to persuade your audience that your ideas are convincing. Basically, there are three ways of doing this:

• You can convince your reader that your authority is indisputable (ethos)
• You can convince your reader by appealing to his emotions (pathos)
• You can convince your reader by appealing to his sense of logic and reason (logos)

Think of these different modes of persuasion, ethos, pathos, and logos, as tactics or strategies. Tactics you’ve used all your life when you use words to try to persuade someone to do something, be that agree with your opinion or buy you a new bike.

Yes, you use ethos, pathos, and logos every day.

To succeed in AP English, you need to know how to identify ethos, pathos, and logos quickly. Below is our quick guide that gives you everything you need to know to identify ethos, pathos, and logos and ace AP English.

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5.4: Identifying and Using Pathos

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• Gabriel Winer & Elizabeth Wadell
• Berkeley City College & Laney College via ASCCC Open Educational Resources Initiative (OERI)

What is pathos ?

The definition of empathy is “to see with the other person's eyes, to hear with another's ears, to feel with the heart of the Other." Albert Adler, 1930

Persuasive writing is more than an intellectual puzzle or a fight. Our goal as writers is also to build empathy—that through our words, our readers will “see our point of view” by feeling connected in their minds and hearts. We use appeals to pathos—emotion, senses, and story—to make these connections.

As readers, we analyze appeals to pathos by looking for these roads to our hearts and figuring out if the writer is using them effectively and sincerely.

Some of us imagine that we are rational and make decisions mostly based on logic. However, our emotions and values may guide us more than we think. In fact, studies that reveal our brains’ electrical activity show that reading stories can let us “mirror” the experiences of characters, and reading sensory imagery can make us “feel” the ideas.

Neuroscientists have done many studies in which subjects read different texts while inside a functional magnetic resonance imaging (fMRI) brain scanning machine that records electrical activity in different brain regions. According to Annie Murphy Paul’s New York Times piece “Your Brain on Fiction,” neuroscientists have known for a long time that when we read any words, two main small areas of the brain light up with activity: Wernicke’s and Broca’s areas, the parts that interpret and produce language.

Figure 5.4.2 highlights the two brain regions that show activity when reading facts:

But what happens when instead of reading facts, we read stories that describe other peoples’ experiences and feelings? It turns out that the reader’s brain activity looks very different.

What does pathos do to a reader's brain?

In a 2014 study, neuroscientists at Carnegie Mellon University had subjects read a section from Harry Potter while in an fMRI. When a character walked, the subject’s motor cortex lit up like they were walking, and when the characters talked to each other, more regions of the brain lit up besides the usual language parts - the parts we use in real life to think about other people’s motivations and recognize different faces. Several other studies cited by Paul used similar methods to show that when we read metaphors that use sensory images, our brains process them as if we were touching real textures or smelling real smells. She cites a team of researchers from Emory University who found that “metaphors like ‘The singer had a velvet voice’ and ‘He had leathery hands’ roused the sensory cortex, while phrases matched for meaning, like ‘The singer had a pleasing voice’ and ‘He had strong hands,’ did not.”

Figure 5.4.3 shows the brain regions that show activity when reading stories and metaphors:

Besides our ability to "see" images described in words we read, we can "feel" other peoples’ emotions, too, as they are reflected by “mirror neurons” in our brains. According to a Dutch Science Foundation article, “Neuroimaging experiments show that we activate common circuits when observing sensations or emotions felt by others, and when experiencing these sensations and emotions ourselves,” our brains mirror other people’s pain, fear, and disgust as if we were feeling them ourselves.

How do writers use pathos?

Persuasive writers, politicians, and advertisers all use this power of pathos to get us, their audience, to support their ideas and buy their products. You may have had a writing teacher ask you to “show, not tell” - to give details so that the reader can “see” the situation in their “mind’s eye.” This works in an argumentative essay as well as in a poem or novel. Advertisements, speeches, and editorials use pathos to make us feel angry, afraid, hungry, protective, and passionate.

Even in very formal writing, such as academic books or journals, an author often will try to present an issue in such a way as to connect to the feelings or attitudes of their audience. When you evaluate pathos, you are asking whether a speech or essay arouses the audience’s interest and sympathy. You are looking for the elements of the essay or speech that might cause the audience to feel an emotional or sensory connection to the content.

When writing the article in the exercise below, the author used a terrible workplace accident in Bangladesh (see figure 5.4.4) as an example to illustrate working conditions in textile factories.

Finding pathos

Let's look at this text to find examples of pathos in use:

Read this passage from Jimenez and Pulos' textbook on corporations and sweatshops. Look for obvious and not-so-obvious examples of pathos.

Reading from a textbook: “Corporate Social Responsibility and Sweatshops.”

On April 24, 2013, at Rana Plaza on the outskirts of Dhaka, Bangladesh, a building containing apparel factories collapsed, trapping and killing over 1,100 employees. It was not only the worst industrial disaster in the history of the garment industry, it was also the world’s most fatal industrial building collapse. News reports soon emerged that the factory owners had ignored ominous warning signs, such as visible cracks in the wall, and had illegally added several stories to the top of the building, creating a weight the building could not bear. Many of the factories operating in the building were producing apparel for well-known Western brands, such as Walmart, Joe Fresh, and Mango.

Rescue workers struggled for over a week to reach trapped survivors, while hospitals tended to the over 2,500 workers who had escaped, many with severe injuries. Survivors told heart-rending tales of having lost mothers and sisters who had worked in the same factories. The deaths of so many innocent workers created a firestorm of controversy in Bangladesh and around the world. Accusations and recriminations were leveled at corporations and government officials. A period of intense and profound soul-searching ensued for the global fashion companies that made substantial use of outsourced factory labor in Bangladesh. Within a few months, two major initiatives were announced, one American and one European, to increase safety and accountability in Bangladeshi factories.

Adding pathos

Now let's apply this to your writing:

Apply this!

Take a piece of writing you are working on and read it over. It's not always appropriate to use pathos, depending on the subject and assignment (probably not in a science lab report), but if it is appropriate, look for places you can connect to your readers' senses, values, and emotions by adding

• vivid, specific description and imagery
• metaphors or similes to help your reader "see" what you are describing
• short narrative examples

Jimenez, Guillermo C., and Elizabeth Pulos. Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy . Open SUNY Textbooks, 2014. Licensed under CC BY-NC-SA 4.0.

Licenses and Attributions

Authored by Gabriel Winer, Berkeley City College. License: CC BY NC.

CC Licensed Content: Previously Published

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• How to write a rhetorical analysis | Key concepts & examples

How to Write a Rhetorical Analysis | Key Concepts & Examples

Published on August 28, 2020 by Jack Caulfield . Revised on July 23, 2023.

A rhetorical analysis is a type of essay  that looks at a text in terms of rhetoric. This means it is less concerned with what the author is saying than with how they say it: their goals, techniques, and appeals to the audience.

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Table of contents

Key concepts in rhetoric, analyzing the text, introducing your rhetorical analysis, the body: doing the analysis, concluding a rhetorical analysis, other interesting articles, frequently asked questions about rhetorical analysis.

Rhetoric, the art of effective speaking and writing, is a subject that trains you to look at texts, arguments and speeches in terms of how they are designed to persuade the audience. This section introduces a few of the key concepts of this field.

Appeals: Logos, ethos, pathos

Appeals are how the author convinces their audience. Three central appeals are discussed in rhetoric, established by the philosopher Aristotle and sometimes called the rhetorical triangle: logos, ethos, and pathos.

Logos , or the logical appeal, refers to the use of reasoned argument to persuade. This is the dominant approach in academic writing , where arguments are built up using reasoning and evidence.

Ethos , or the ethical appeal, involves the author presenting themselves as an authority on their subject. For example, someone making a moral argument might highlight their own morally admirable behavior; someone speaking about a technical subject might present themselves as an expert by mentioning their qualifications.

Pathos , or the pathetic appeal, evokes the audience’s emotions. This might involve speaking in a passionate way, employing vivid imagery, or trying to provoke anger, sympathy, or any other emotional response in the audience.

These three appeals are all treated as integral parts of rhetoric, and a given author may combine all three of them to convince their audience.

Text and context

In rhetoric, a text is not necessarily a piece of writing (though it may be this). A text is whatever piece of communication you are analyzing. This could be, for example, a speech, an advertisement, or a satirical image.

In these cases, your analysis would focus on more than just language—you might look at visual or sonic elements of the text too.

The context is everything surrounding the text: Who is the author (or speaker, designer, etc.)? Who is their (intended or actual) audience? When and where was the text produced, and for what purpose?

Looking at the context can help to inform your rhetorical analysis. For example, Martin Luther King, Jr.’s “I Have a Dream” speech has universal power, but the context of the civil rights movement is an important part of understanding why.

Claims, supports, and warrants

A piece of rhetoric is always making some sort of argument, whether it’s a very clearly defined and logical one (e.g. in a philosophy essay) or one that the reader has to infer (e.g. in a satirical article). These arguments are built up with claims, supports, and warrants.

A claim is the fact or idea the author wants to convince the reader of. An argument might center on a single claim, or be built up out of many. Claims are usually explicitly stated, but they may also just be implied in some kinds of text.

The author uses supports to back up each claim they make. These might range from hard evidence to emotional appeals—anything that is used to convince the reader to accept a claim.

The warrant is the logic or assumption that connects a support with a claim. Outside of quite formal argumentation, the warrant is often unstated—the author assumes their audience will understand the connection without it. But that doesn’t mean you can’t still explore the implicit warrant in these cases.

For example, look at the following statement:

We can see a claim and a support here, but the warrant is implicit. Here, the warrant is the assumption that more likeable candidates would have inspired greater turnout. We might be more or less convinced by the argument depending on whether we think this is a fair assumption.

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Rhetorical analysis isn’t a matter of choosing concepts in advance and applying them to a text. Instead, it starts with looking at the text in detail and asking the appropriate questions about how it works:

• What is the author’s purpose?
• Do they focus closely on their key claims, or do they discuss various topics?
• What tone do they take—angry or sympathetic? Personal or authoritative? Formal or informal?
• Who seems to be the intended audience? Is this audience likely to be successfully reached and convinced?
• What kinds of evidence are presented?

By asking these questions, you’ll discover the various rhetorical devices the text uses. Don’t feel that you have to cram in every rhetorical term you know—focus on those that are most important to the text.

The following sections show how to write the different parts of a rhetorical analysis.

Like all essays, a rhetorical analysis begins with an introduction . The introduction tells readers what text you’ll be discussing, provides relevant background information, and presents your thesis statement .

Hover over different parts of the example below to see how an introduction works.

Martin Luther King, Jr.’s “I Have a Dream” speech is widely regarded as one of the most important pieces of oratory in American history. Delivered in 1963 to thousands of civil rights activists outside the Lincoln Memorial in Washington, D.C., the speech has come to symbolize the spirit of the civil rights movement and even to function as a major part of the American national myth. This rhetorical analysis argues that King’s assumption of the prophetic voice, amplified by the historic size of his audience, creates a powerful sense of ethos that has retained its inspirational power over the years.

The body of your rhetorical analysis is where you’ll tackle the text directly. It’s often divided into three paragraphs, although it may be more in a longer essay.

Each paragraph should focus on a different element of the text, and they should all contribute to your overall argument for your thesis statement.

Hover over the example to explore how a typical body paragraph is constructed.

King’s speech is infused with prophetic language throughout. Even before the famous “dream” part of the speech, King’s language consistently strikes a prophetic tone. He refers to the Lincoln Memorial as a “hallowed spot” and speaks of rising “from the dark and desolate valley of segregation” to “make justice a reality for all of God’s children.” The assumption of this prophetic voice constitutes the text’s strongest ethical appeal; after linking himself with political figures like Lincoln and the Founding Fathers, King’s ethos adopts a distinctly religious tone, recalling Biblical prophets and preachers of change from across history. This adds significant force to his words; standing before an audience of hundreds of thousands, he states not just what the future should be, but what it will be: “The whirlwinds of revolt will continue to shake the foundations of our nation until the bright day of justice emerges.” This warning is almost apocalyptic in tone, though it concludes with the positive image of the “bright day of justice.” The power of King’s rhetoric thus stems not only from the pathos of his vision of a brighter future, but from the ethos of the prophetic voice he adopts in expressing this vision.

The conclusion of a rhetorical analysis wraps up the essay by restating the main argument and showing how it has been developed by your analysis. It may also try to link the text, and your analysis of it, with broader concerns.

Explore the example below to get a sense of the conclusion.

It is clear from this analysis that the effectiveness of King’s rhetoric stems less from the pathetic appeal of his utopian “dream” than it does from the ethos he carefully constructs to give force to his statements. By framing contemporary upheavals as part of a prophecy whose fulfillment will result in the better future he imagines, King ensures not only the effectiveness of his words in the moment but their continuing resonance today. Even if we have not yet achieved King’s dream, we cannot deny the role his words played in setting us on the path toward it.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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The goal of a rhetorical analysis is to explain the effect a piece of writing or oratory has on its audience, how successful it is, and the devices and appeals it uses to achieve its goals.

Unlike a standard argumentative essay , it’s less about taking a position on the arguments presented, and more about exploring how they are constructed.

The term “text” in a rhetorical analysis essay refers to whatever object you’re analyzing. It’s frequently a piece of writing or a speech, but it doesn’t have to be. For example, you could also treat an advertisement or political cartoon as a text.

Logos appeals to the audience’s reason, building up logical arguments . Ethos appeals to the speaker’s status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic, for example.

Collectively, these three appeals are sometimes called the rhetorical triangle . They are central to rhetorical analysis , though a piece of rhetoric might not necessarily use all of them.

In rhetorical analysis , a claim is something the author wants the audience to believe. A support is the evidence or appeal they use to convince the reader to believe the claim. A warrant is the (often implicit) assumption that links the support with the claim.

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How to Use Ethos Pathos and Logos in an Essay - Studybay

Introduction

Welcome to The Knowledge Nest's comprehensive guide on how to effectively use ethos, pathos, and logos in an essay. In this article, we will delve into the art of persuasive writing and explore various techniques to strengthen your arguments and engage your readers.

Understanding Ethos, Pathos, and Logos

Before we dive into the techniques, let's first understand what ethos, pathos, and logos represent in the realm of rhetoric.

What is Ethos?

Ethos, a Greek term meaning "character," is an appeal to the credibility and trustworthiness of the author or speaker. By establishing your expertise, knowledge, and authority on the subject matter, you can effectively establish ethos in your writing.

What is Pathos?

Pathos, derived from the Greek word for "emotion," taps into the reader's emotions and evokes empathy. It allows you to connect with your audience on a deeper level by using vivid language, anecdotes, and personal experiences that elicit emotional responses.

What is Logos?

Logos, from the Greek term for "reason," appeals to logic and reason. It relies on providing factual evidence, logical reasoning, and structured arguments to persuade your readers.

Techniques for Incorporating Ethos, Pathos, and Logos

1. establishing ethos.

When incorporating ethos in your essay, consider the following strategies:

• Highlight your expertise and credentials in the subject area.
• Cite credible sources and experts to support your claims.
• Showcase your experience and real-life examples related to the topic.

2. Evoking Pathos

To effectively appeal to your readers' emotions, try these techniques:

• Use descriptive language to create vivid and relatable imagery.
• Share personal stories or anecdotes that evoke emotions.
• Include powerful quotes or testimonies from individuals with emotional impact.

3. Applying Logos

When incorporating logical reasoning in your essay, consider the following approaches:

• Present solid evidence, such as statistics, research findings, or expert opinions.
• Structure your arguments in a logical and organized manner.
• Address common counterarguments and provide rebuttals based on facts.

The Power of Ethos, Pathos, and Logos Combined

Now that we have explored the individual techniques, let's discuss the effectiveness of using ethos, pathos, and logos in combination.

By skillfully intertwining these three rhetorical strategies, you can create a compelling and persuasive essay that resonates with your audience.

4. Crafting a Balanced Argument

Strike a balance between ethos, pathos, and logos to ensure your essay is well-rounded and appeals to both emotions and reason. This approach will not only engage your readers but also strengthen the credibility of your arguments.

5. Tailoring the Approach to Your Audience

Consider your target audience and their preferences when employing ethos, pathos, and logos. Adapt your tone, language, and examples accordingly to establish a deeper connection and increase the impact of your persuasion.

6. Revising and Editing

After crafting your essay, remember to revise and edit for clarity, coherence, and effectiveness. Pay close attention to the balance of ethos, pathos, and logos, ensuring each element contributes to your overarching argument.

Mastering the art of using ethos, pathos, and logos in your essay can significantly enhance your persuasive writing skills. By understanding the definitions and techniques behind each rhetorical strategy, you can create compelling arguments that engage, persuade, and leave a lasting impact on your readers.

Studybay, in partnership with The Knowledge Nest, is committed to providing comprehensive guidance and resources to help you excel in your essay writing journey. Whether you are a student, professional, or simply eager to improve your writing skills, we are here to support your growth. Start implementing these techniques today and witness the positive impact they can have on your essays!

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How to use Ethos, Pathos and Logos in a Persuasive Essay

Oct 21, 2023 | 0 comments

Oct 21, 2023 | Blog | 0 comments

Ethos, Pathos, and Logos are three types of persuasion that an author or speaker can use to convince the audience. Ethos is the appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. Pathos is the appeal to emotion, and it’s a way of convincing an audience of an argument by creating an emotional response. Logos is the appeal to logic, and it uses logical reasoning as its main tool for persuasion.

This article will discuss using these three modes when writing your essay. The difference between ethos, pathos, and logos will be elaborated by ethos, pathos, and logos examples.

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What Is Logos? 

The third and final aspect of ethos, logos, is an appeal to logic. It attempts to persuade readers by using reason, rationality, and facts. You can use logos to present evidence for your thesis statement—using statistics or examples from the world around you—or it can be used as a standalone approach. Either way, logos are best when backed up by evidence from the real world.

Logos makes sense because it appeals to our rational minds: we use logic every day to make decisions (or not). We ask ourselves, “Is this a good idea?” or “Will this benefit me?” We weigh the pros and cons before acting on impulse; we think about consequences before making purchases; we run through a cost-benefit analysis before investing our time or money into something new. Logos tries its hardest not just because it makes sense but because it works!

Examples of Logos

Logos are often used in essays to support a claim, explain why something is true, or give an example. For example:

• “I can’t wait for our next meeting because it will be fun.” (explanation)
• “That’s not fair! You’re supposed to let me go first.” (reasoning)

Logos are especially useful when persuading someone or making your point clear. They’re also good for showing that you understand how things work or what makes them important. For example:

• “I know that many people think they need a degree to get a job in this field, but I think most employers value experience over education anyway.” (logical reasoning)

What Is Ethos

Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. Ethos is the Greek word for “character.” The rhetoric must establish trust with an audience to persuade them effectively. Effective ethos will make your audience feel more comfortable with you and more likely to believe what you say.

To establish ethos, you can refer to other people who have similar credentials, experience, or knowledge as yourself or else provide evidence that shows how your expertise has been beneficial in similar situations before (this makes it easier for others to accept your knowledge because they know how much experience you have).

Examples of Ethos 

Examples of Ethos:

• Speeches (e.g., Martin Luther King Jr.’s “ I Have a Dream ” speech)
• Advertisements (e.g., Nike’s “Just Do It” campaign)
• Literature and poetry (e.g., Edgar Allan Poe’s “ The Raven “)
• Journalism (e.g., the New York Times’ coverage of Hurricane Harvey)
• Politics (e.g., Donald Trump’s presidential inauguration speech)

In daily life, you can use examples of ethos to persuade people to get what you want or do what you ask them to do.

What Is Pathos?

Pathos is all about the emotional connection between the speaker and the audience. It’s an appeal to the senses and feelings of an audience, often through pity or sympathy.

Essentially, pathos is all about persuasion through emotion: it’s how you can use pathos in your writing (and in life) to influence people—and get them on your side.

Because when we’re moved by something, whether it be a person’s suffering or a cause we believe in, we are more likely to act on that feeling than if there were no emotion.

So, what emotions does pathos evoke? There are many ways for writers and speakers alike to use pathos in their work—but these three methods of persuasion will probably come up most often: empathy, fear, guilt/shame.

Examples of Pathos 

Here are some examples of how you can use pathos in various forms of writing:

• In advertising, an emotional appeal is often used to persuade viewers that a product will improve their lives. For example, one advertisement might portray a family enjoying time together using their new vacuum cleaner. Another advertisement might show a man alone at home watching TV and eating potato chips—but he could be happy if only he had this new brand of hot sauce!
• In speeches or debates, an emotional appeal is often used to encourage people to take action on something important to them or others. An activist might speak about how many animals have died yearly because they were trapped in animal testing labs—and ask everyone listening what they will do. A politician might talk about how his opponent’s policies won’t truly help people who need jobs; instead, he’ll ensure everyone has health insurance and gets paid more money for working full-time than if they were unemployed!
• Legal cases can include stories from witnesses or victims who experienced suffering because someone else committed wrongdoings against them (or even themselves). If you want someone else punished for stealing your car stereo system when all you did was walk outside your house one day and then come back later when there was nothing left where it should’ve been…then tell us why we should care!

Bonus: What Is Kairos?

Kairos is the right time to deliver your message.

It’s used in persuasive writing to take advantage of your audience’s current state of mind so they’re more likely to listen and act on whatever you’re trying to get across.

The best way to use kairos is by connecting with your reader emotionally—you want them to relate what you have written with their own experiences so that they can connect with what you are saying, whether it be about a product or an idea.

Examples of Kairos

Kairos is a Greek word meaning “the right or opportune moment (the supreme moment).” When the time is right, you do the right thing.

One of the most classic uses of kairos was in ancient Greece, when people would use it before speaking to kings and royalty. If someone had something important to say, they waited for a kairotic moment where both parties were available and in an appropriate mood to hear their speech.

You can use Kairos when you need to take advantage of an opportunity as soon as it arises. It’s similar to timeliness, but rather than just being on time, it’s more like jumping into action before anyone else has thought about doing so themselves! This can be useful when trying out new ideas or coming up with innovative solutions because you can come up with them before anyone else does, which means that other people will start thinking about them (which could give them ideas).

Final Thoughts on Ethos Pathos and Logos

Ethos, pathos, and logos are three important elements to consider when writing your essay.

• Ethos is the writer’s credibility, which you can establish by using facts and figures that are credible and relevant to the topic being discussed.
• Pathos is an appeal to emotion to create a connection with the reader, who will feel compelled to agree with your argument. Opening paragraphs of essays often use pathos because they set expectations for what will come later in the essay.
• Logos refers to appeals based on logic or reason rather than emotions or feelings—and, as such, relies on strong arguments supported by evidence (facts). You can use logos in any part of your essay, but especially at the end, where you want readers who did not initially agree with your point of view to change their minds after reading your supporting evidence.

Get Help from our Experts with your essay.

Our company is a professional writing service that helps students with essay writing. We have been offering this type of help to students for over 20 years, so we know what works and what does not in terms of academic success. Our team consists of highly qualified experts ready to provide you with the best possible assistance at any process stage, from initial brainstorming to final editing. In addition, we use advanced tools such as Grammarly to ensure that your written composition is flawless and fully consistent with all academic standards.

We can help you in many ways:

• Developing an outline for your essay by guiding how it should look and where each paragraph should go;
• Writing an entire paper from scratch if you don’t have enough time or confidence;
• Revising existing essays according to your instructions (you can find examples here);

I am dedicated to creating engaging blog posts that provide valuable insights and advice to help students excel in their studies. From study tips to time management strategies, my goal is to empower students to reach their full potential.

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How to Resist the Temptation of AI When Writing

Whether you're a student, a journalist, or a business professional, knowing how to do high-quality research and writing using trustworthy data and sources, without giving in to the temptation of AI or ChatGPT , is a skill worth developing.

As I detail in my book Writing That Gets Noticed , locating credible databases and sources and accurately vetting information can be the difference between turning a story around quickly or getting stuck with outdated information.

For example, several years ago the editor of Parents.com asked for a hot-take reaction to country singer Carrie Underwood saying that, because she was 35, she had missed her chance at having another baby. Since I had written about getting pregnant in my forties, I knew that as long as I updated my facts and figures, and included supportive and relevant peer-reviewed research, I could pull off this story. And I did.

The story ran later that day , and it led to other assignments. Here are some tips I’ve learned that you should consider mastering before you turn to automated tools like generative AI to handle your writing work for you.

Identify experts, peer-reviewed research study authors, and sources who can speak with authority—and ideally, offer easily understood sound bites or statistics on the topic of your work. Great sources include professors at major universities and media spokespeople at associations and organizations.

For example, writer and author William Dameron pinned his recent essay in HuffPost Personal around a statistic from the American Heart Association on how LGBTQ people experience higher rates of heart disease based on discrimination. Although he first found the link in a secondary source (an article in The New York Times ), he made sure that he checked the primary source: the original study that the American Heart Association gleaned the statistic from. He verified the information, as should any writer, because anytime a statistic is cited in a secondary source, errors can be introduced.

Jen Malia, author of  The Infinity Rainbow Club  series of children’s books (whom I recently interviewed on my podcast ), recently wrote a piece about dinosaur-bone hunting for Business Insider , which she covers in her book Violet and the Jurassic Land Exhibit.

After a visit to the Carnegie Museum of Natural History in Pittsburgh, Pennsylvania, Malia, whose books are set in Philadelphia, found multiple resources online and on the museum site that gave her the history of the Bone Wars , information on the exhibits she saw, and the scientific names of the dinosaurs she was inspired by. She also used the Library of Congress’ website, which offers digital collections and links to the Library of Congress Newspaper Collection.

Malia is a fan of searching for additional resources and citable documents with Google Scholar . “If I find that a secondary source mentions a newspaper article, I’m going to go to the original newspaper article, instead of just stopping there and quoting,” she says.

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Your local public library is a great source of free information, journals, and databases (even ones that generally require a subscription and include embargoed research). For example, your search should include everything from health databases ( Sage Journals , Scopus , PubMed) to databases for academic sources and journalism ( American Periodical Series Online , Statista , Academic Search Premier ) and databases for news, trends, market research, and polls (t he Harris Poll , Pew Research Center , Newsbank , ProPublica ).

Even if you find a study or paper that you can’t access in one of those databases, consider reaching out to the study’s lead author or researcher. In many cases, they’re happy to discuss their work and may even share the study with you directly and offer to talk about their research.

For journalist Paulette Perhach’s article on ADHD in The New York Times, she used Epic Research to see “dual team studies.” That's when two independent teams address the same topic or question, and ideally come to the same conclusions. She recommends locating research and experts via key associations for your topic. She also likes searching via Google Scholar but advises filtering it for studies and research in recent years to avoid using old data. She suggests keeping your links and research organized. “Always be ready to be peer-reviewed yourself,” Perhach says.

When you are looking for information for a story or project, you might be inclined to start with a regular Google search. But keep in mind that the internet is full of false information, and websites that look trustworthy can sometimes turn out to be businesses or companies with a vested interest in you taking their word as objective fact without additional scrutiny. Regardless of your writing project, unreliable or biased sources are a great way to torpedo your work—and any hope of future work.

Author Bobbi Rebell researched her book Launching Financial Grownups using the IRS’ website . “I might say that you can contribute a certain amount to a 401K, but it might be outdated because those numbers are always changing, and it’s important to be accurate,” she says. “AI and ChatGPT can be great for idea generation,” says Rebell, “but you have to be careful. If you are using an article someone was quoted in, you don’t know if they were misquoted or quoted out of context.”

If you use AI and ChatGPT for sourcing, you not only risk introducing errors, you risk introducing plagiarism—there is a reason OpenAI, the company behind ChatGPT, is being sued for downloading information from all those books.

Audrey Clare Farley, who writes historical nonfiction, has used a plethora of sites for historical research, including Women Also Know History , which allows searches by expertise or area of study, and JSTOR , a digital library database that offers a number of free downloads a month. She also uses Chronicling America , a project from the Library of Congress which gathers old newspapers to show how a historical event was reported, and Newspapers.com (which you can access via free trial but requires a subscription after seven days).

When it comes to finding experts, Farley cautions against choosing the loudest voices on social media platforms. “They might not necessarily be the most authoritative. I vet them by checking if they have a history of publication on the topic, and/or educational credentials.”

When vetting an expert, look for these red flags:

• You can’t find their work published or cited anywhere.
• They were published in an obscure journal.
• Their research is funded by a company, not a university, or they are the spokesperson for the company they are doing research for. (This makes them a public relations vehicle and not an appropriate source for journalism.)

And finally, the best endings for virtually any writing, whether it’s an essay, a research paper, an academic report, or a piece of investigative journalism, circle back to the beginning of the piece, and show your reader the transformation or the journey the piece has presented in perspective.

As always, your goal should be strong writing supported by research that makes an impact without cutting corners. Only then can you explore tools that might make the job a little easier, for instance by generating subheads or discovering a concept you might be missing—because then you'll have the experience and skills to see whether it's harming or helping your work.

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‘Godzilla x Kong: The New Empire’ Review: Running Out of Steam

The latest in the Warner Bros. Monsterverse franchise shows signs of an anemic imagination.

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By Alissa Wilkinson

Nothing about “Godzilla x Kong: The New Empire” makes sense, which is not, on the face of it, a problem. We have not settled into cushy cinema seats with our comfortingly stale popcorn to engage in discourse about metaphors and science; we are here for the stars in the title. About that title: “Godzilla x Kong” (meant to echo various other titles in other, non-Hollywood Godzilla movies) could mean Godzilla times Kong, or Godzilla crossed with Kong, or Godzilla against Kong — some permutation of titans. Whatever it is, there will be punching. We are here for the punching.

What we’re not here for is the humans, which is lucky, because they’ve been dropping like flies. Most of the characters from the last few films — including the 2021 “Godzilla vs. Kong” (also directed by Adam Wingard) — have disappeared, largely without explanation. Our main character now is Dr. Ilene Andrews (Rebecca Hall), adoptive mother to a tween, Jia (Kaylee Hottle), a member of the Iwi tribe, who communicates with Kong directly via sign language. I particularly missed Alexander Skarsgard’s Dr. Nathan Lind, whose absence is sort of explained but not mourned, and who has been replaced, for narrative reasons, by a kooky veterinarian to the titans played by Dan Stevens. (For some reason, I assume to signal the kookiness, Stevens sports an exaggerated Australian accent.)

They’re joined once again by Bernie Hayes (Brian Tyree Henry), the conspiracy podcaster-blogger-documentarian-weirdo from the last film. For some reason, he’s convinced that nobody believes his stories about the titans, even though actual Godzilla is roaming the Earth and shown on the nightly news. (I’m more stuck on the strangely fantastical idea that he’s a popular blogger. Wouldn’t he have a Substack by now?)

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These humans are pretty boring, more anemic than they were in the last movie. They’re there purely for narrative propulsion through this story, which begins with Kong living in the Hollow Earth (exactly what it sounds like) and Godzilla up on the surface. As long as the twain never meet, we’re good — and by we, I mean humankind.

Which means, of course, they’ll meet. The scientists spot Godzilla napping in the Colosseum, then stomping his way through Europe and northern Africa, seemingly absorbing as much nuclear power as he can because he senses some confrontation coming. At the same time, something is very wrong in Kong’s world down below. And Jia is having strange dreams, too — dreams that lead to an expedition into the Hollow Earth.

What follows is an attempt to establish a whole lot of mythology for the Monsterverse franchise. (Their term, not mine.) This is a big mistake. You can tell it’s a mistake, because all of that mythology has to be revealed in tedious expositional dialogue. More important, once you know what happened in the past, you know precisely what will happen in the present, which rips any remaining suspense out of the film, leaving only the punching. (So much punching.)

Besides: Does this series need a mythology? Both Godzilla and Kong have a rich screen history to draw on — this is the 38th movie for Godzilla and the 13th for Kong, and though they haven’t shared the screen until recently, they bring all of their baggage and back story with them. It feels like a desperate attempt for the crossover franchise to justify both its existence and its continuation.

Which is not surprising. This series’ track record induces whiplash. The 2014 film “Godzilla,” a kind of reboot of the original Toho series featuring the character, was a legitimately excellent film, balancing spectacle and human pathos. But then came “Kong: Skull Island” and “Godzilla: King of the Monsters,” both meant to build toward a shared universe, both of which were not just bad but real bummers. Next was “Godzilla vs. Kong” which wasn’t, technically speaking, good — but it promised confrontation and delivered it, with a late-breaking coda of unwilling and visually spectacular cooperation between massive ape and nuclear lizard. It was a blast to watch, not least because the climax happened: The two monsters finally had their long-teased meeting.

But with that zenith in the rearview mirror, “Godzilla x Kong: The New Empire” has very little road left to cruise, and it shows. The best stretches involve Kong lumbering through the landscape, Godzilla stomping around crushing things, and of course the inevitable final confrontation, which has a few surprises up its proverbial sleeves. Kong in particular seems to have no problem communicating without human language, and those extended scenes are so fun to watch that it’s disappointing to swing back to the humans.

Certainly, humans can be a fruitful part of these monster movies. The recent Japanese film “Godzilla Minus One,” produced for a fraction of the “Godzilla x Kong” budget and recipient of the Oscar for best visual effects this year, manages to combine the creature with true pathos and a focus on the human cost of war, guilt and trauma. It’s more in line with the origin of Godzilla, too, as a metaphor for Japanese generational trauma related to the atomic bomb. In 2004, writing for The New York Times , Terrence Rafferty succinctly described the monster as embodying “a society’s desire to claim its deepest tragedies for itself, to assimilate them as elements of its historical identity.”

None of that is here. In fact, “Godzilla x Kong” is evidence the original thread has been lost entirely — a shame, in an era haunted by monsters the movies can only hint at, from climate catastrophe, destructive weaponry and geopolitical strife to power-hungry, brutal authoritarianism. There’s no reflection here at all, not even space to contemplate what might lie beyond the literal. Beyond the main cast, the humans in this movie exist only to get squashed like ants by falling debris and mangled buildings. They are expendable, but it doesn’t matter. The meaning of these films isn’t in metaphor at all. It’s in punching.

Be warned: There’s a lot of guts in “Godzilla x Kong,” guts from mammals and reptiles ripped in half, guts from sea monsters, Technicolor guts, way more than I expected. They feel appropriate, for a monster movie, and aren’t quite gross enough to merit an R rating. But as I pondered the guts, I found myself wondering one thing: When will someone have the bravery — the guts, you might say — to make a movie with Kong, and Godzilla, and various other titans and monsters, and no humans at all?

Or maybe there’s a greater question at stake: When will Hollywood have the guts to make a fun blockbuster like this that dares to acknowledge the real menacing monsters?

Godzilla x Kong: The New Empire Rated PG-13 for destruction, some mild profanities and so, so many guts. Running time: 1 hour 55 minutes. In theaters.

Alissa Wilkinson is a Times movie critic. She’s been writing about movies since 2005. More about Alissa Wilkinson

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