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How To Create a Project Presentation: A Guide for Impactful Content

Corporate, academic, and business meetings share one common factor: successfully delivering project presentations. This is one skill professionals should harness in terms of articulating ideas, presenting plans, and sharing outcomes through an effective project presentation.

In this fast-paced reality where new tools and frameworks make us question the human factor value, we believe there’s much to be said about how working towards building presentation skills can make a difference, especially for making a project stand out from the crowd and have a lasting impact on stakeholders. We can no longer talk about simply disclosing information, the manner in which the narrative is built, how data is introduced, and several other factors that speak of your expertise in the subject.

This article will explore the art of project presentation, giving insights to presenters to deliver a memorable project plan presentation. Whether you are new to this experience or a seasoned presenter, this article promises to give you valuable information on how to build and present a project presentation that resonates with your target audience and will convert into your expected results for the project. Let’s get started.

Table of Contents

• Who is the audience of a project presentation?

Executive Summary

Project overview, the project process model, the project scope, the project resources, the project roadmap, the project activities plan, the project risks, quality control, project execution and monitoring.

• The Project Team

What Is a Project Presentation?

A project presentation is a business activity that brings together stakeholders and team members to oversee a project from execution to completion. During a project presentation, one or two people present a document or slide deck with an overview of all the project’s details.

During a project presentation, the project manager highlights key data about the project initiation and planning activities, like the project scope, requirements gathering, a deliverable list, timelines, and milestones.

The first instance of a project presentation is right before the execution of the project itself. Then, during the project process life cycle, you present it again with timely updates and news about the progress.

Who is the audience of a project presentation? 

A project-related audience is made up of stakeholders – all individuals and entities that affect or are affected by the project’s existence.

Discuss the project presentation with team members that’ll work on the project so they know what’s at stake and what’s expected of them. They’ll need information like requirements, the roadmap, the work breakdown structure, and deliverables.

Stakeholders

Present your project to the stakeholders that can authorize resources and expenditures. Show them how the project will offer the solutions they want under the conditions they impose in a set amount of time. 

Stakeholders want to know details like project scope, budget breakdowns, timing calculations, risk assessments, and how you plan to confront these risks and be ready for changes. 

The Structure of a Project Presentation

Project presentations follow a standard structure covering all critical elements. Follow this guideline to ensure that you cover everything with the slides, the speech, and the discussion.

In the next section, we describe a project presentation structure you can build with SlideModel templates or working with our AI PowerPoint generator . As you will see, most sections in the structure are summaries or overviews of project management practices completed during initiation and planning. 

At the start of your presentation, add an executive summary slide . This section is meant to welcome the viewer to the presentation and give an idea of what’s to come. To differentiate your executive summary from the project overview that comes right after it, use the opportunity to place the project into context. 

In an executive summary , show how this particular project fits into the overall strategy for the company or the section it belongs to. If, for example, your project is about TikTok Marketing, offer information as to how it fits in the overall marketing strategy.

Continue the presentation with a project overview to show the audience what to expect. This section covers one slide or a combination of slides depending on the layout. The project overview slide serves as the introduction to a project presentation and what’s inside.

Include these items:

• An Introduction with a brief background about the project. 
• A short explanation of the project’s objectives and completion goals.
• A quick overview of the timeline with start and end dates.

The project life cycle is the series of phases that a project goes through from its inception to its completion. The project process model is the group of knowledge areas, processes, and their relationships that will guide the activities along the project lifecycle. The next slide should display the chosen project process model and explain how it’ll be carried out along the different lifecycle phases. Project process models examples include Waterfall, Scrum, and V Model for software development, and Business Process Modeling Notation (BPMN) and Swimlane for general business-related projects.

Process models are important for the team to understand execution processes. Stakeholders need to see the process model to understand the systematic process of activities and how long they will take. 

Use one slide for the model, show only high-level components, and offer details during the presentation if the audience asks for them.

The scope is a crucial element of any project and needs its own section in the presentation. The scoping process begins with requirements gathering and includes the creation of a work breakdown structure , an analysis of what’s in and out of scope, plus validation and scope management plans. 

One or two slides are enough to highlight key scope details in a dashboard-style layout mirroring the information on your project scope statement. Preferably, place the scope slides towards the start of the project presentation close to the process model and project resources.

Every project needs resources, and that assessment must be included in the project presentation as well. In a general sense, all resources are what make up the overall budget for the project. In turn, you’ll need to show a budget breakdown that shows high-level resources.

Like many aspects of a project presentation, what you include depends on the industry you’re working for. Construction projects use constructors, materials, machinery, etc. Software projects use programmers, designers, software licenses, computers, etc.

Time is the main resource of any project. During project planning, the project management team estimates the required effort needed to complete the defined scope. Using the Project Process Model, Scope, and Resources, a plan is built. Present a roadmap to highlight the expected time for project completion and where each milestone falls along that line.

Roadmaps can be constructed with an infinite variety of visual layouts, from highly creative and illustrative to structured formats resembling spreadsheets and tables with color-coded roadmaps across the cells. Use one slide to show the roadmap highlighting time estimates, constraints, and projections. For updated project presentations, mark where the project is on the roadmap at that particular moment in time.

Every phase of the roadmap is broken down into action plans . Action plans list activities, their duration, allocated resources (human, material, and financial), and the relationship between activities.

Present your project activities plan with a Gantt Chart and a Costs Report. The Gantt Chart will show the activities to execute, how long they will take, and who (person or team) will be responsible for them. The costs reports will show how much the execution of activities will cost.

During the presentation, you’ll spend the most time on this section, as this is when and where your entire plan is outlined. To show more detail than the roadmap overview, use a few slides to show specific sections of the main Gantt chart and show key activities per phase or milestone.

All projects present risks, and to control them, they must be identified, assessed, evaluated, and mitigated . Visualize your risk assessment with a risk matrix and include it in the project presentation. 

Use this slide to explain to stakeholders how you plan to mitigate the identified risks. Share with team members what’s expected of them in order to keep the risks under control. Risk management is a critical component of project management and something stakeholders will always be looking at.

Controlling the quality of project deliverables is critical for positive project outcomes and continued success with the deliverable. This process is called quality control or quality assurance.

The project process model includes which quality control techniques the team will use and when. Some quality assurance (QA) techniques include statistical process control (SPC), Six Sigma, ISO 9000, and Total Quality Management (TQM). Use one slide to visualize the process and your plan to execute it.

Once the project starts, the project plan is a living entity and evolves over time. This section will need to be regularly updated with progress reports, performance KPIs, and status updates.

Across these slides, explain how activities will be monitored and deliverable outcomes measured. Show exactly how you will determine if the project is on course or has deviations. Visualize all execution activities with a Gantt chart to show the current progress. Use big numbers and data points to highlight performance metrics. Use a comparison slide to visualize the completeness percentage vs. planned progress and budget consumption vs. planned budget.

Explain all monitoring activities for the execution phase using a calendar or schedule that shows on what days activities will take place and who is involved.

The Project Team 

When presenting a project, include a stakeholder map to describe the management team, the sponsors, the main stakeholders, and the implementation team or teams. Depending on the size of the project, this will be an org chart or multiple org charts across a few slides.

Why is it important to present the project team to the stakeholders and vice versa? So that everyone involved knows the other parties and their responsibilities.

Another use for the team slide or slides is to present the next person who will speak during the project presentation. This gives the audience some background on that person’s role in the project.

Case Study – Project Presentation Example

Using the structure we present above, we outlined a case study of a realistic project and how the project manager puts together the project presentation using SlideModel templates. The project presentation example is based on a complex project of building a bridge (Cline Avenue Bridge). For the educational purpose of this article, we are not delivering all the elements of the project presentation, as it is out of scope. Still, we illustrate the more representative slides of each section, show how to prepare a PowerPoint Presentation for a project and how simple it is to adapt the templates to the content that needs to be presented. As a disclaimer, all information we present is an adaptation and reinterpretation of the real project, modified by SlideModel to fit the use case learning goals. This information and presentation should not be considered a source of information related to the Cline Avenue Bridge Project.

In this slide, the presenter summarises the project highlights in a project charter style. The Project Manager can extend this introduction all over the project lifecycle, and the speech can jump from different knowledge areas without the need to change slides or get deeper into details. Specifically, in the Cline Bridge Project, the objective is narrated, the location is just mentioned and linked to a map for further details, and a set of important facts are presented (Building Information Modelling Process, Budget, Duration, Sponsor, and Constructor). Key Highlights of the final deliverable are listed (Segmental Bridge, Material Concrete, 1.7 miles of length and 46 feet of width)

Process Model

The Process Model slide illustrates the framework for the project lifecycle, processes, planning, and execution. In this slide, the Project Manager will describe the model and how it is tailored to the specifics of the project. In this case, for the development and construction of the Cline Bridge, the builder has defined the use of BIM (Building Information Modelling) as the process model. During this slide, the presenter can describe the lifecycle phases (Design, Production, Construction, Operation, and Planning) and drill down one level over the knowledge practices involved. For example, the initial stage consists of “Design”, which has two main knowledge areas, Conceptual Design, and Detailed Design. The project manager is able to explain this definition without the need to outline detailed processes and activities within them.

The Scope section of the presentation generally involves several slides, as the content layout is a list of “requirements.” Based on this fact, a table layout is suggested to make good use of space. It is important to avoid abusing the “list” and present the group of requirements rather than specific requirements. Otherwise, the project manager ends up transcribing the requirements document.

In this project presentation example, we present 10 groups of requirements traversing different stages of the project lifecycle. 

• Design Standards: Bridge design must comply with local, national, and international design standards, including relevant engineering and safety codes
• Load Capacity: The bridge must be designed to safely carry a specific maximum load, which would include the weight of the bridge itself, traffic, pedestrians, wind, and other factors.
• Seismic Design: The design must account for seismic loads. 
• Aesthetic Design: The bridge must be designed to meet certain aesthetic criteria aligned with the artists and architects.
• Accessibility and Use Requirements: Requirements for pedestrian walkways, bike lanes, vehicle lanes, load restrictions for vehicles, clearance heights for boats if over a waterway, etc.
• Regulatory Approvals: The project must secure all necessary permits and approvals from relevant local and national regulatory bodies.
• Environmental Impact: The project must take steps to minimize its environmental impact during construction and the operation of the bridge, including implementing erosion and sediment controls.
• Materials Simulation: Materials should comply with regulations and usage expectations for current and future expected requirements.
• Site Preparation: The project must include preparation of the construction site, including any necessary land clearing or grading.
• Foundations Construction: Foundations will need to support materials weight and traffic expected for the next 30 years.
• Site Acquisition: Acquire site and terrain for building and logistics.

Building a bridge involves a high level of resource usage. In an executive meeting of a project presentation, the recommendation is to structure this section as a Financial table with only one level of detail. Further details are delegated to specific resources and cost analysis presentations.

The resources list presented is:

• Professional Services
• Construction Labour
• Quality Assurance
• Contingency
• Waste Disposal and Cleanup
• Subcontractors

In order to break the style of table after table during the project presentation, we suggest using visual elements as icons and colors metaphorically related to each of the elements listed.

Project Roadmap

As explained earlier in the article, the project roadmap serves to offer a comprehensive overview of the significant milestones that will happen over the course of time. Given the magnitude of a bridge construction project and its prolonged duration, it is advisable, particularly for such extensive endeavours, to present a roadmap that aligns milestones with corresponding lifecycle phases in a discernible manner. This approach enables the audience to mentally envision the sequential progression of the construction process.

Aligned with previous slides, in the example we created a roadmap with the following high level milestones, and sub componentes:

• Project Budgeting and Financing
• Land Purchase & Renting
• Conceptual Design
• Detailed Design
• Access Routes
• Waste Disposal
• Simulations
• Materials Tests
• Seismic Tests
• Fabrication
• Preparation of Modular Pieces
• Build and Assembly
• Test under Acceptance Criteria
• Stress Test
• Operation and Maintenance

As you can see, the Project Manager decided over a sequential roadmap, presented with little detail in timings, with start and end dates to picture dimension over the diagram.

Action Plan

In the bridge construction project of the example, there will be plenty of activity plans. All along the project several of these slides will be created and updated. The most suitable option for presentation tasks, durations, precedence relationship and resource allocation is the Gantt Chart Template. We present the first Quarter of the project, over the Conceptual Design Activities. 

As displayed in the PowerPoint Slide , the subtitle clarifies the number of slides that will be used for this purpose.

The activities presented are:

• Site Analysis
• Feasibility Analysis
• Design Concepts
• BIM Model Creation
• Model Revision
• Environmental Impact
• Present Design

Project Risks

Risk management is an iterative process all over the project life cycle. When presenting your projects, the risks will vary depending on the progress over the roadmap. For this specific example we decided to present the risks being discussed during the Ideation stage, where the developer is exchanging risks with contractors and the company that will build the bridge.

Our suggested layout for this kind of information is a simple table, where the risks are clearly readable and visible, while the description is a hint for discussion rather than an in depth explanation.

It is very important to classify the presented risks, at least with two dimensions; “Impact” and “Probability”. This will generate quality conversations around them. 

Outlined Risks during the Initiation Phase:

• Design Errors
• Construction Delays
• Budget Overruns
• Regulatory Changes
• Site Conditions
• Equipment Failures
• Health and Safety Incidents

As the reader can spot, the risks outlined, are very high level, and each of them will trigger specific Risk Analysis Reports.

The quality control section of the project presentation may vary depending on the quality process adopted. For large scale companies with a uniform portfolio of projects , it is common to see a continuous improvement quality model, which iteratively builds quality over the different projects (for example software companies) For construction companies like the example, the situation is not different, and the quality control model is aligned with the specific building process model. In this specific case, the project manager is presenting the quality control process to be applied over the BIM model and the Quality Control process to be followed for the physical construction of the bridge:

Execution and Monitoring

During the project, several status meetings will be carried out. During the project presentation the manager can establish the pattern to be used along the project.

For this example, we set a basic progress dashboard where the project manager can present : 

• The current timeline
• Top 5 issues
• Current Burndown
• Top 5 risks.

The art of project presentation goes beyond listing data in random slides. A project presentation is a powerful tool to align stakeholders and foster an environment of trust and collaboration over factual information.

With a structured approach, all members involved in the project design and execution can understand the direction that’s being taken and the importance behind certain decisions. We hope these insights can turn your project into a powerful presentation that inspires and deliver results.

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Project Management, Project Planning Filed under Business

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Ten simple rules for effective presentation slides

Kristen m. naegle.

Biomedical Engineering and the Center for Public Health Genomics, University of Virginia, Charlottesville, Virginia, United States of America

Introduction

The “presentation slide” is the building block of all academic presentations, whether they are journal clubs, thesis committee meetings, short conference talks, or hour-long seminars. A slide is a single page projected on a screen, usually built on the premise of a title, body, and figures or tables and includes both what is shown and what is spoken about that slide. Multiple slides are strung together to tell the larger story of the presentation. While there have been excellent 10 simple rules on giving entire presentations [ 1 , 2 ], there was an absence in the fine details of how to design a slide for optimal effect—such as the design elements that allow slides to convey meaningful information, to keep the audience engaged and informed, and to deliver the information intended and in the time frame allowed. As all research presentations seek to teach, effective slide design borrows from the same principles as effective teaching, including the consideration of cognitive processing your audience is relying on to organize, process, and retain information. This is written for anyone who needs to prepare slides from any length scale and for most purposes of conveying research to broad audiences. The rules are broken into 3 primary areas. Rules 1 to 5 are about optimizing the scope of each slide. Rules 6 to 8 are about principles around designing elements of the slide. Rules 9 to 10 are about preparing for your presentation, with the slides as the central focus of that preparation.

Rule 1: Include only one idea per slide

Each slide should have one central objective to deliver—the main idea or question [ 3 – 5 ]. Often, this means breaking complex ideas down into manageable pieces (see Fig 1 , where “background” information has been split into 2 key concepts). In another example, if you are presenting a complex computational approach in a large flow diagram, introduce it in smaller units, building it up until you finish with the entire diagram. The progressive buildup of complex information means that audiences are prepared to understand the whole picture, once you have dedicated time to each of the parts. You can accomplish the buildup of components in several ways—for example, using presentation software to cover/uncover information. Personally, I choose to create separate slides for each piece of information content I introduce—where the final slide has the entire diagram, and I use cropping or a cover on duplicated slides that come before to hide what I’m not yet ready to include. I use this method in order to ensure that each slide in my deck truly presents one specific idea (the new content) and the amount of the new information on that slide can be described in 1 minute (Rule 2), but it comes with the trade-off—a change to the format of one of the slides in the series often means changes to all slides.

Top left: A background slide that describes the background material on a project from my lab. The slide was created using a PowerPoint Design Template, which had to be modified to increase default text sizes for this figure (i.e., the default text sizes are even worse than shown here). Bottom row: The 2 new slides that break up the content into 2 explicit ideas about the background, using a central graphic. In the first slide, the graphic is an explicit example of the SH2 domain of PI3-kinase interacting with a phosphorylation site (Y754) on the PDGFR to describe the important details of what an SH2 domain and phosphotyrosine ligand are and how they interact. I use that same graphic in the second slide to generalize all binding events and include redundant text to drive home the central message (a lot of possible interactions might occur in the human proteome, more than we can currently measure). Top right highlights which rules were used to move from the original slide to the new slide. Specific changes as highlighted by Rule 7 include increasing contrast by changing the background color, increasing font size, changing to sans serif fonts, and removing all capital text and underlining (using bold to draw attention). PDGFR, platelet-derived growth factor receptor.

Rule 2: Spend only 1 minute per slide

When you present your slide in the talk, it should take 1 minute or less to discuss. This rule is really helpful for planning purposes—a 20-minute presentation should have somewhere around 20 slides. Also, frequently giving your audience new information to feast on helps keep them engaged. During practice, if you find yourself spending more than a minute on a slide, there’s too much for that one slide—it’s time to break up the content into multiple slides or even remove information that is not wholly central to the story you are trying to tell. Reduce, reduce, reduce, until you get to a single message, clearly described, which takes less than 1 minute to present.

Rule 3: Make use of your heading

When each slide conveys only one message, use the heading of that slide to write exactly the message you are trying to deliver. Instead of titling the slide “Results,” try “CTNND1 is central to metastasis” or “False-positive rates are highly sample specific.” Use this landmark signpost to ensure that all the content on that slide is related exactly to the heading and only the heading. Think of the slide heading as the introductory or concluding sentence of a paragraph and the slide content the rest of the paragraph that supports the main point of the paragraph. An audience member should be able to follow along with you in the “paragraph” and come to the same conclusion sentence as your header at the end of the slide.

Rule 4: Include only essential points

While you are speaking, audience members’ eyes and minds will be wandering over your slide. If you have a comment, detail, or figure on a slide, have a plan to explicitly identify and talk about it. If you don’t think it’s important enough to spend time on, then don’t have it on your slide. This is especially important when faculty are present. I often tell students that thesis committee members are like cats: If you put a shiny bauble in front of them, they’ll go after it. Be sure to only put the shiny baubles on slides that you want them to focus on. Putting together a thesis meeting for only faculty is really an exercise in herding cats (if you have cats, you know this is no easy feat). Clear and concise slide design will go a long way in helping you corral those easily distracted faculty members.

Rule 5: Give credit, where credit is due

An exception to Rule 4 is to include proper citations or references to work on your slide. When adding citations, names of other researchers, or other types of credit, use a consistent style and method for adding this information to your slides. Your audience will then be able to easily partition this information from the other content. A common mistake people make is to think “I’ll add that reference later,” but I highly recommend you put the proper reference on the slide at the time you make it, before you forget where it came from. Finally, in certain kinds of presentations, credits can make it clear who did the work. For the faculty members heading labs, it is an effective way to connect your audience with the personnel in the lab who did the work, which is a great career booster for that person. For graduate students, it is an effective way to delineate your contribution to the work, especially in meetings where the goal is to establish your credentials for meeting the rigors of a PhD checkpoint.

Rule 6: Use graphics effectively

As a rule, you should almost never have slides that only contain text. Build your slides around good visualizations. It is a visual presentation after all, and as they say, a picture is worth a thousand words. However, on the flip side, don’t muddy the point of the slide by putting too many complex graphics on a single slide. A multipanel figure that you might include in a manuscript should often be broken into 1 panel per slide (see Rule 1 ). One way to ensure that you use the graphics effectively is to make a point to introduce the figure and its elements to the audience verbally, especially for data figures. For example, you might say the following: “This graph here shows the measured false-positive rate for an experiment and each point is a replicate of the experiment, the graph demonstrates …” If you have put too much on one slide to present in 1 minute (see Rule 2 ), then the complexity or number of the visualizations is too much for just one slide.

Rule 7: Design to avoid cognitive overload

The type of slide elements, the number of them, and how you present them all impact the ability for the audience to intake, organize, and remember the content. For example, a frequent mistake in slide design is to include full sentences, but reading and verbal processing use the same cognitive channels—therefore, an audience member can either read the slide, listen to you, or do some part of both (each poorly), as a result of cognitive overload [ 4 ]. The visual channel is separate, allowing images/videos to be processed with auditory information without cognitive overload [ 6 ] (Rule 6). As presentations are an exercise in listening, and not reading, do what you can to optimize the ability of the audience to listen. Use words sparingly as “guide posts” to you and the audience about major points of the slide. In fact, you can add short text fragments, redundant with the verbal component of the presentation, which has been shown to improve retention [ 7 ] (see Fig 1 for an example of redundant text that avoids cognitive overload). Be careful in the selection of a slide template to minimize accidentally adding elements that the audience must process, but are unimportant. David JP Phillips argues (and effectively demonstrates in his TEDx talk [ 5 ]) that the human brain can easily interpret 6 elements and more than that requires a 500% increase in human cognition load—so keep the total number of elements on the slide to 6 or less. Finally, in addition to the use of short text, white space, and the effective use of graphics/images, you can improve ease of cognitive processing further by considering color choices and font type and size. Here are a few suggestions for improving the experience for your audience, highlighting the importance of these elements for some specific groups:

• Use high contrast colors and simple backgrounds with low to no color—for persons with dyslexia or visual impairment.
• Use sans serif fonts and large font sizes (including figure legends), avoid italics, underlining (use bold font instead for emphasis), and all capital letters—for persons with dyslexia or visual impairment [ 8 ].
• Use color combinations and palettes that can be understood by those with different forms of color blindness [ 9 ]. There are excellent tools available to identify colors to use and ways to simulate your presentation or figures as they might be seen by a person with color blindness (easily found by a web search).
• In this increasing world of virtual presentation tools, consider practicing your talk with a closed captioning system capture your words. Use this to identify how to improve your speaking pace, volume, and annunciation to improve understanding by all members of your audience, but especially those with a hearing impairment.

Rule 8: Design the slide so that a distracted person gets the main takeaway

It is very difficult to stay focused on a presentation, especially if it is long or if it is part of a longer series of talks at a conference. Audience members may get distracted by an important email, or they may start dreaming of lunch. So, it’s important to look at your slide and ask “If they heard nothing I said, will they understand the key concept of this slide?” The other rules are set up to help with this, including clarity of the single point of the slide (Rule 1), titling it with a major conclusion (Rule 3), and the use of figures (Rule 6) and short text redundant to your verbal description (Rule 7). However, with each slide, step back and ask whether its main conclusion is conveyed, even if someone didn’t hear your accompanying dialog. Importantly, ask if the information on the slide is at the right level of abstraction. For example, do you have too many details about the experiment, which hides the conclusion of the experiment (i.e., breaking Rule 1)? If you are worried about not having enough details, keep a slide at the end of your slide deck (after your conclusions and acknowledgments) with the more detailed information that you can refer to during a question and answer period.

Rule 9: Iteratively improve slide design through practice

Well-designed slides that follow the first 8 rules are intended to help you deliver the message you intend and in the amount of time you intend to deliver it in. The best way to ensure that you nailed slide design for your presentation is to practice, typically a lot. The most important aspects of practicing a new presentation, with an eye toward slide design, are the following 2 key points: (1) practice to ensure that you hit, each time through, the most important points (for example, the text guide posts you left yourself and the title of the slide); and (2) practice to ensure that as you conclude the end of one slide, it leads directly to the next slide. Slide transitions, what you say as you end one slide and begin the next, are important to keeping the flow of the “story.” Practice is when I discover that the order of my presentation is poor or that I left myself too few guideposts to remember what was coming next. Additionally, during practice, the most frequent things I have to improve relate to Rule 2 (the slide takes too long to present, usually because I broke Rule 1, and I’m delivering too much information for one slide), Rule 4 (I have a nonessential detail on the slide), and Rule 5 (I forgot to give a key reference). The very best type of practice is in front of an audience (for example, your lab or peers), where, with fresh perspectives, they can help you identify places for improving slide content, design, and connections across the entirety of your talk.

Rule 10: Design to mitigate the impact of technical disasters

The real presentation almost never goes as we planned in our heads or during our practice. Maybe the speaker before you went over time and now you need to adjust. Maybe the computer the organizer is having you use won’t show your video. Maybe your internet is poor on the day you are giving a virtual presentation at a conference. Technical problems are routinely part of the practice of sharing your work through presentations. Hence, you can design your slides to limit the impact certain kinds of technical disasters create and also prepare alternate approaches. Here are just a few examples of the preparation you can do that will take you a long way toward avoiding a complete fiasco:

• Save your presentation as a PDF—if the version of Keynote or PowerPoint on a host computer cause issues, you still have a functional copy that has a higher guarantee of compatibility.
• In using videos, create a backup slide with screen shots of key results. For example, if I have a video of cell migration, I’ll be sure to have a copy of the start and end of the video, in case the video doesn’t play. Even if the video worked, you can pause on this backup slide and take the time to highlight the key results in words if someone could not see or understand the video.
• Avoid animations, such as figures or text that flash/fly-in/etc. Surveys suggest that no one likes movement in presentations [ 3 , 4 ]. There is likely a cognitive underpinning to the almost universal distaste of pointless animations that relates to the idea proposed by Kosslyn and colleagues that animations are salient perceptual units that captures direct attention [ 4 ]. Although perceptual salience can be used to draw attention to and improve retention of specific points, if you use this approach for unnecessary/unimportant things (like animation of your bullet point text, fly-ins of figures, etc.), then you will distract your audience from the important content. Finally, animations cause additional processing burdens for people with visual impairments [ 10 ] and create opportunities for technical disasters if the software on the host system is not compatible with your planned animation.

Conclusions

These rules are just a start in creating more engaging presentations that increase audience retention of your material. However, there are wonderful resources on continuing on the journey of becoming an amazing public speaker, which includes understanding the psychology and neuroscience behind human perception and learning. For example, as highlighted in Rule 7, David JP Phillips has a wonderful TEDx talk on the subject [ 5 ], and “PowerPoint presentation flaws and failures: A psychological analysis,” by Kosslyn and colleagues is deeply detailed about a number of aspects of human cognition and presentation style [ 4 ]. There are many books on the topic, including the popular “Presentation Zen” by Garr Reynolds [ 11 ]. Finally, although briefly touched on here, the visualization of data is an entire topic of its own that is worth perfecting for both written and oral presentations of work, with fantastic resources like Edward Tufte’s “The Visual Display of Quantitative Information” [ 12 ] or the article “Visualization of Biomedical Data” by O’Donoghue and colleagues [ 13 ].

Acknowledgments

I would like to thank the countless presenters, colleagues, students, and mentors from which I have learned a great deal from on effective presentations. Also, a thank you to the wonderful resources published by organizations on how to increase inclusivity. A special thanks to Dr. Jason Papin and Dr. Michael Guertin on early feedback of this editorial.

Funding Statement

The author received no specific funding for this work.

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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PowerPoint Tips  - Simple Rules for Better PowerPoint Presentations

Powerpoint tips  -, simple rules for better powerpoint presentations, powerpoint tips simple rules for better powerpoint presentations.

PowerPoint Tips: Simple Rules for Better PowerPoint Presentations

Lesson 17: simple rules for better powerpoint presentations.

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Simple rules for better PowerPoint presentations

Have you ever given a PowerPoint presentation and noticed that something about it just seemed a little … off? If you’re unfamiliar with basic PowerPoint design principles, it can be difficult to create a slide show that presents your information in the best light.

Poorly designed presentations can leave an audience feeling confused, bored, and even irritated. Review these tips to make your next presentation more engaging.

Don't read your presentation straight from the slides

If your audience can both read and hear, it’s a waste of time for you to simply read your slides aloud. Your audience will zone out and stop listening to what you’re saying, which means they won’t hear any extra information you include.

Instead of typing out your entire presentation, include only main ideas, keywords, and talking points in your slide show text. Engage your audience by sharing the details out loud.

Follow the 5/5/5 rule

To keep your audience from feeling overwhelmed, you should keep the text on each slide short and to the point. Some experts suggest using the 5/5/5 rule : no more than five words per line of text, five lines of text per slide, or five text-heavy slides in a row.

Don't forget your audience

Who will be watching your presentation? The same goofy effects and funny clip art that would entertain a classroom full of middle-school students might make you look unprofessional in front of business colleagues and clients.

Humor can lighten up a presentation, but if you use it inappropriately your audience might think you don’t know what you’re doing. Know your audience, and tailor your presentation to their tastes and expectations.

Choose readable colors and fonts

Your text should be easy to read and pleasant to look at. Large, simple fonts and theme colors are always your best bet. The best fonts and colors can vary depending on your presentation setting. Presenting in a large room? Make your text larger than usual so people in the back can read it. Presenting with the lights on? Dark text on a light background is your best bet for visibility.

Don't overload your presentation with animations

As anyone who’s sat through a presentation while every letter of every paragraph zoomed across the screen can tell you, being inundated with complicated animations and exciting slide transitions can become irritating.

Before including effects like this in your presentation, ask yourself: Would this moment in the presentation be equally strong without an added effect? Does it unnecessarily delay information? If the answer to either question is yes—or even maybe—leave out the effect.

Use animations sparingly to enhance your presentation

Don’t take the last tip to mean you should avoid animations and other effects entirely. When used sparingly, subtle effects and animations can add to your presentation. For example, having bullet points appear as you address them rather than before can help keep your audience’s attention.

Keep these tips in mind the next time you create a presentation—your audience will thank you. For more detailed information on creating a PowerPoint presentation, visit our Office tutorials .

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How to Create a Successful Project Presentation?

A project presentation is a perfect opportunity to highlight the tasks initiated and finished by project managers and their teams. To truly excel in creating a project presentation, it's important to understand that a successful presentation involves several key elements that work in harmony. Here are more details.

In any business, project managers need to be able to communicate a project strategy to clients effectively. It can bring in new, long-term clients to your agency if done correctly. However, doing so incorrectly could seriously undermine your efforts to acquire or retain clients. One thing that unites business, academic, and corporate meetings is making a project presentation look good. 

Professionals need this skill when effectively communicating ideas, outlining goals, and sharing project results. Creating and delivering a project presentation that connects with your target audience will lead to the project’s anticipated outcomes, regardless of your level of presentation experience. This blog will walk you through the art of presenting a project and offer business professionals advice on making their project plan presentation stand out. 

What is a Project Presentation?

A project presentation is a business activity where team members and stakeholders come together to supervise a project from start to finish. It is a formal submission of a project to stakeholders for discussion of a topic and acceptance. One or more business professionals provide a document or slide deck summarizing every project detail during a presentation.

The project manager presents essential information regarding the start of the project and its preparation, including the project scope, requirements collection, deliverables list, schedule, and milestones. A project management presentation is typically made for the first time before the project’s implementation. Then, as the project progresses, you reintroduce it to the stakeholders with timely updates and news.

Who is the Audience for Your Project Presentation?

Team members and organizations involved in the project’s success or failure comprise stakeholders and other team members:

Show the project presentation to the team members who will be working on the project so they are aware of the expectations and the risks involved. Information such as the requirements, the work breakdown structure, the plan, and the deliverables will be required.

Stakeholders

Show your project to the people who can approve funds and resources, i.e., the stakeholders. Demonstrate to them how the project will provide the desired solutions for the problems they raise within the specified time frame. 

The stakeholders are interested in the project’s scope , budget breakdowns , scheduling computations, risk assessments, and your plans for mitigating those risks and adapting to changes. Hence, they are the ideal audience for your project management presentation.

How to Successfully Create a Project Presentation?

Before jumping onto how to present a project, let us see what steps you should follow to create a successful project presentation:

Establish Objectives for Your Project

• Layout your Plan
• Outline the Problem and Solution
• Keep the Slides in your Presentation Brief
• Use More Images and Less Text

Utilize Good Quality Diagrams, Presentation Aids, and Visuals

• Pay Attention to Design
• Begin with a Template for your Presentation

Before delving into the essentials of your project presentation, you should respond to the following queries:

• What goals does your project aim to accomplish?
• Why is it crucial that you and your group meet your objectives?
• How are you going to let your audience know what your objectives are?  

Your project is already doomed to failure if it lacks specific goals. It’s common for project managers  to skip the goal-setting stage. However, this is not advised. That’s because you can make things easier for yourself to fail. Stakeholder buy-in can be achieved once project goals are well-defined.

The question now is: How do you set and accomplish project goals? Using the SMART goal-setting process is one way to do that. 

SMART project goal-setting:

• “SMART” is an abbreviation for the words “specific, measurable, achievable, relevant, and time-bound”.  
• Setting and carrying out effective project plans need the use of SMART targets . It requires a closer examination of the more minor elements that matter most to your audience.

Layout Your Plan

Outlining your strategy for achieving your goals is a crucial next step after setting them. Putting your idea into an executable plan with steps for execution is a great place to start. 

You may be wondering why this is a necessary stage in making a project presentation that works. Well, p lanning a project , no matter how big or small, is easier when you have a thorough strategy, structure, and layout. It eliminates ambiguity and makes it easier for your audience to understand the project roadmap without missing anything.

Both technical and non-technical project aspects should be included in your plan layout. As a result, you should use a project presentation template that outlines all the procedures and activities in detail to offer yourself an advantage. Additionally, the structure of your PowerPoint or Google Slides presentation should be straightforward and understandable.

Depending on the kind of project, your plan might contain important information like:

• The earlier-described aims and objectives
• Your project’s framework, technique, and scope
• Project deliverables, acceptance criteria, and milestones
• Timeline and schedule for the project 
• Estimates of resources and budget, etc.

You can use a pre-made customizable project management presentation template available online, like SlideUpLift . You can make this presentation template uniquely yours by modifying it.

When creating a project plan, there are no hard and fast rules. However, you should divide it into three sections if you want to develop an engaging approach that will stick with your audience:

• Introduction
• Conclusion and key takeaways

Outline the Problem and its Solution

You have just finished drafting your project action plan . It’s time to let your audience know about your project’s objectives and plan. It’s your responsibility to hold your audience’s attention from the beginning to the end, whether you’re pitching a project plan to clients or an investor deck.

Emphasizing your audience’s problems is one of the best strategies to get their attention.  Having stunning slides highlighting your outstanding product features and project activities is insufficient. Ensure that your project presentation is set up to:

• List the problems that your audience is facing.
• Stress how your initiative, offering, or service helps them with their problems.
• Describe the advantages of using your product or contributing to your project for them.
• Simply put, your audience should understand how your project improves their lives. As soon as they know this, they will pay attention to your suggestions and act accordingly.
• Avoid assuming anything about your audience in general. 

If you want the audience on board, discuss their issues and potential solutions in a separate presentation. Make sure they know how your initiative will help them.

Keep the Slides in Your Presentation Brief

Prioritize quality over quantity while designing project presentations. Make sure your slides are brief and easy to understand. Your audience will appreciate that you respect their time when you do this. 

The following justify why you should keep your presentation short:

• Not only may concise presentation slides be effective, but they may also be memorable.
• There is a noticeable decline in attention span after 30 minutes during project or business presentations. You run the risk of losing the interest of your audience midway through if you make long speeches. 
• No one wants to spend hours watching you flip a ton of slides. Focus your audience’s attention and get them to pay attention to the material by using shorter slides.

Use More Images and Less Text  

Using more images and less text in your presentations is another excellent method to keep them engaging but succinct. Recall that your slide show should support, not take the place of, your spoken presentation. Therefore, you want to avoid cramming too much data onto a single presentation. 

Adding too much text to your presentation could: 

• Bore and overwhelm your audiences.
• Draw the audience’s focus to the text, which will lessen the impact of your presentation.

When information is presented visually and in bite-sized portions, people remember it better. This holds for corporate leaders, project managers, both B2B and B2C audiences.

Presenting projects successfully requires the use of visuals. Visual aids help viewers retain 95% of a message, drawing them in and holding their interest. However, they maintain just approximately 10% when exchanged by text. 

You can employ a wide range of visual aids in your presentations, such as:

• Pictures Videos 
• Charts and graphs
• Maps of heat and choropleth
• Dispersion charts 

Your chances of gaining audience engagement and encouraging answers to your call-to-action (CTA) will increase if you include images and videos. Mind maps, Gantt charts , and whiteboard drawings are excellent tools for visualizing project plans in their early stages. Using maps, graphs, charts , and trees, you can display the architecture for projects, including technology. 

Pay Attention to Design  

Your project presentation may succeed or fail based on its design. Whether you are a rookie or an expert designer, design tools offer you an advantage. In minutes, you can produce visually striking presentation designs for your company.

The good news is that creating eye-catching project presentations doesn’t have to break the cash. Millions of breathtaking royalty-free photos and lovely pre-made layouts are available for your slides. 

These are some pointers to keep in mind when creating your slides.

• Make Use of a Proper Color Scheme 

Use color sparingly in your presentations if you want them to look appealing. Everyone loves color, so we get it. However, using too many colors may make your presentations disorganized and unpleasant.

• Make Use of Clearly Identifiable Typography 

Changing your font can influence readers’ understanding of your words. Therefore, ensure that your slides convey the intended content and look professional and well-organized. 

Begin With a Template for Your Presentation

Making powerful project presentations can take much time, regardless of experience level. Suppose you are facing an impending deadline. Writing your project plan, making your slide notes, creating your slides, finding and including images, and other tasks would be on your plate. Creating these things from scratch could take longer and result in messy presentations. 

Using presentation templates might relieve all of your worries. They make it quick and simple for you to create project presentations that appear professional. Because the slides are pre-designed, there will be space for you to add any type of content you would require. The design is present in every form—progress bar, chart, graph, table , video , or image. All you have to do is enter text, add data, or add an image. And just like that, your presentation is set to go. 

Case Study For a Project Presentation

The Cline Avenue Bridge is an example of a difficult project that serves as the basis for the project presentation example. Since it is outside the purview of this article, we are not providing all of the presentation’s components for instructional purposes. Nevertheless, we demonstrate how to create a PowerPoint presentation for a project, how to customize the templates to the content to be presented, and how to show the more typical slides of each component. 

This is a case study of a real project and how the project manager uses templates to put together the project presentation using the structure we presented above.  Here’s how to create a PowerPoint presentation for a project, along with some project presentation ideas.

Project Overview:

The presenter provides a project charter-style summary of the project’s highlights on this slide. The project manager can expand upon the introduction throughout the project lifespan, and the speech can seamlessly transition across several knowledge domains without requiring a slide change or in-depth discussion. 

In particular, the Cline Bridge Project narrates its goal, briefly mentions its location, provides a link to a map for additional information, and presents several key statistics (Building Information Modelling Process, Budget, Duration, Sponsor, and Constructor). The final deliverable’s salient features—a concrete segmental bridge measuring 1.7 miles in length and 46 feet in width—are enumerated.

Process Model:

The framework for the project lifecycle, processes, planning, and execution is shown in the Process Model presentation. In this slide, the project manager will discuss how the model is customized to the project’s particulars. In this instance, the builder has specified the use of BIM (Building Information Modelling) as the process model for the design and construction of the Cline Bridge. 

During this slide, the presenter might further detail the knowledge practices involved in each lifecycle phase—Design, Production, Construction, Operation, and Planning. Conceptual and detailed design are the two primary knowledge areas that make up the first stage, for instance, “Design.” 

Since the content arrangement for the scope section of the presentation consists of a list of “requirements,” it typically consists of multiple slides. This information leads to a recommended table arrangement that maximizes available space. It’s crucial to portray the set of needs rather than the individual requirements and to refrain from misusing the “list.” If not, the requirements document is transcribed by the project manager.

This example project presentation shows ten categories of requirements covering various project lifecycle stages. 

• Conceptual Design
• Construction
• Construction Logistics

Utilizing a lot of resources is necessary when building a bridge. Organizing this component of a project presentation as a single-level financial table at an executive meeting is advised. Specific resources and cost analysis presentations are tasked with providing more information.

The list of available resources is as follows:

• Expert Services
• Construction labor, land machinery, materials, and quality assurance
• Backup Subcontractors for Waste Disposal and Cleaning

We recommend incorporating visual elements, such as icons and colors that are symbolically tied to each of the items stated, to break up the monotony of table after table throughout the project presentation.

Project Schedule:

The purpose of the project roadmap , as previously mentioned in the article, is to provide a thorough overview of the critical turning points that will occur over time. Owing to the size of a bridge-building project and its extended duration, it is recommended to provide a roadmap that clearly matches milestones with relevant lifespan stages, especially for such large-scale undertakings. This method helps the viewers visualize the step-by-step development of the building process.

In keeping with earlier slides, we developed a roadmap in the example that included the following high-level benchmarks and subcomponents:

• Project Start-Up
• Contracts, Clearances, Budgeting, and Financing for Projects
• Buying and Renting of Land
• Initial Design Detailed Design Conceptual Design
• Site Setup: Clearing, Grading, and Access Routes
• Waste Management Examination
• Tests of Materials
• Site Evaluations
• Tests for seismic activity
• Manufacturing Fabrication
• Assembly of Modular Components
• Building, Assembling, and Construction
• Test of Quality under Acceptance Standards
• Stress Exam
• Management and Upkeep

As you can see, the project manager chose a step-by-step plan that was given with minimal scheduling specifics and start and end dates to provide context for the diagram.

Project Hazards:

Throughout a project, risk management is an iterative process. The risks you face while presenting your initiatives will change based on how well they proceed along the roadmap. In this particular instance, we have chosen to showcase the risks deliberated about at the ideation phase, wherein the developer trades risks with contractors and the bridge construction business.

Our recommended structure for this type of material is a straightforward table with easily readable and visible risks and a description that serves more as a starting point for conversation than a thorough explanation.

It is crucial to categorize the risks given, if just in terms of their “impact” and “probability.” This will lead to some really interesting discussions about them. 

Risks outlined in the first phase:

• Mistakes in Design
• Building Hold-Ups
• Overspending on the Budget
• Modifications to Regulations
• Conditions of the Site Equipment Failures
• Incidents about health and safety

The hazards listed are highly serious, as the reader can see, and each will result in a different Risk Analysis Report.

The project presentation’s quality control component may change depending on the quality process used. A continuous improvement quality approach, which iteratively improves quality over many projects, is typical for large organizations with a consistent portfolio of projects (for example, software businesses). The scenario is the same for construction organizations , such as the example, and the quality control model aligns with the building process model. In this instance, the project manager is outlining the quality control procedure to be used on the BIM model as well as the procedure to be adhered to during the bridge’s actual construction:

Using a simple dashboard, we created in this example, allowing the project manager to show: 

• The Existing Chronology
• Top 5 Problems
• Present-Day Burnout
• Top 5 Risks

How to Present a Project Management Presentation?

A project plan is an official document that follows a set format and flow. Your presentation should follow this flow for maximum impact. 

To present a project plan , you should go over the following eight steps:

• Give an overview. Provide a brief overview of the project, outlining its goals and rationale. 
• Examine the key results and objectives, or OKRs. Talk about the main deliverables and anticipated deadlines. Before starting a project, what crucial information should you obtain from a client? Think about this before engaging in conversation.
• Describe the exclusions and expectations. Make assumptions clear and restate anything that is outside the project’s scope. You might be wondering when to show a client the project cost. This is the right moment to ensure both of you have clear expectations.
• Give a high-level timetable. Use a Gantt chart to show the important milestones and dependencies in the project schedule. 
• Give a brief introduction of your group. Present the customer to coworkers with whom they will be working closely, as well as anyone whose experience will strengthen your reputation (such as a seasoned subject matter expert.)
• Explain communications. Make sure your client is aware of the collaborative process. Mention how they can contact you with any queries or issues and how they will be updated.
• Talk about the unexpected. Examine the procedure you’ll use to address requests for changes and problems when they come up.   
• Q&A. To make sure nothing was missed, conclude with a Q&A session. 

Top 5 Project Management Presentation Templates From Slideuplift

Here are some templates which will help you make your desired presentations. These will also give you project presentation ideas. Feel free to click on the images to download SlideUpLift’s templates.

• WBS Project Management PowerPoint Template:

Streamline project planning with this template focused on Work Breakdown Structure (WBS) , offering clear visual guidance for breaking down complex projects into manageable tasks.

• Scrum Agile Project Management PowerPoint Template:

Perfect for Agile enthusiasts, SlideUpLift’s Scrum Agile Project Management template provides visually engaging slides explaining the Scrum framework, roles, ceremonies, and critical components to enhance Agile project communication.

• Circular Project Management PowerPoint Template:

Enhance project visualization with this template featuring circular diagrams and charts, ideal for representing project cycles, feedback loops, and continuous improvement processes.

• SIPOC Project Management PowerPoint Template:

Optimize process mapping using this template designed for SIPOC (Supplier, Input, Process, Output, Customer) models, facilitating the illustration of information and resource flows in projects or processes. 

• Risk Management PowerPoint Template:

Navigate project uncertainties seamlessly with this template tailored for Risk Management . Expect insightful slides on identifying, assessing, and mitigating risks, providing a comprehensive overview to keep your projects on track.

Questions To Ask The Client Before Starting The Project Management Presentation

The client project focus ensures that your client’s business goals are sufficiently handled and that transparency is maintained throughout the project. Objectives, milestones, acceptance criteria, etc., are frequently discussed beforehand.

You might still need to ask a few questions, though, and these are the top five:

• Who are the project stakeholders in your organization? What authority and interest levels do the people who intend to be associated with the project have? 
• Have you already worked on projects similar to this one? How did you overcome the obstacles, if any? 
• What characteristics, outputs, or specifications should we constantly focus on?
• Are you having trouble sleeping at night because of anything related to this project? If yes, what would it be?
• Do you have any questions about risks, difficulties, or other project parts we haven’t yet covered? 

Questions the Client Might Ask During a Project Presentation and How To Answer Them

For new speakers, the Q&A section can often be their biggest worry. The most difficult part of being ready for this is that you never know what queries a client may have. 

Client inquiries frequently revolve around their worries about potential problems. You’ll be able to anticipate their questions more accurately when you know about their priorities. Assume that your client has a tight deadline for finishing the project. Among the queries they might have are:

• How are you going to guarantee that the project is completed on time?
• How would you respond if deadlines begin to elude you?
• Which risks could cause the project to be delayed?

You can prepare well-reasoned responses to their questions by considering their priorities and potential issues beforehand. But what about those unexpected queries that come out of nowhere? 

Three pointers to help you handle unforeseen queries from clients during a project presentation are as follows:

• Firstly, thank them for raising the question. Encourage your client to speak with you and express their worries upfront. 
• Find out what motivates the question. Ask why a question is being asked if it appears pointless or strange. Perhaps the client possesses knowledge that you are unaware of. You will also have extra time to consider your response as a result.
• Put it on the table for later. Inform the customer that you will investigate and get back to them if you are unsure of the response. Give your client a timeframe during which they can anticipate receiving your response.  

Establishing objectives and having a well-thought-out plan to reach them are the first steps in producing an effective project presentation. It also calls for effective delivery, careful attention to design, and the creation of captivating content.  

A strong pitch deck that explains the specifics of your idea and its potential for success is essential if you want to seal those transactions. Using a user-friendly project presentation program such as SlideUpLift can be a game changer. 

The ideal design tool for producing eye-catching and captivating project presentations is something SlideUpLift specializes in.  You can use various features and tools with SlideUpLift to assist you in achieving your ideas for your projects.  

To help your presentation succeed, SlideUpLift offers hundreds of presentation templates , graphic components, font styles, data visualization tools, and pre-installed stock photos and videos.  

You now have all the advice and resources you need to ace the project presentations for the future. With the presentation templates from SlideUpLift, get tips and tricks on standing out when presenting, go ahead and amaze your audience!

How do I effectively present my project?

To present your project effectively, focus on clear communication, use visuals, and tailor your message to your audience’s level of understanding.

How can I present my project as a project manager?

As a project manager, presenting a project involves clear communication of goals, methodologies, and outcomes while addressing potential risks and solutions.

What are the best ways to present a project?

The best ways to present a project include engaging visuals, storytelling, and addressing key points such as objectives, timelines, and potential challenges.

Are there templates for project management presentations?

Several platforms, including SlideUpLift, offer templates specifically designed for project manager presentations .

What are effective ways to present my project to clients?

Effective ways to present your project to clients include emphasizing value, addressing their specific concerns, and showcasing project outcomes.

Table Of Content

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How To Make a Good Presentation [A Complete Guide]

By Krystle Wong , Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

7 Simple Rules to Help You Create Effective PowerPoint Presentations

Make effective presentations by following simple but important presentation rules.

Supriya Sarkar

Building presentations

Presentations are powerful tools for conveying information and at the same time engaging the audience so that they retain the information that is shared. However, creating an impactful and engaging PowerPoint presentation requires adherence to certain rules. In this guide, we'll explore key principles to help you craft presentations that captivate your audience. Also, we will discuss some tips and common mistakes in creating an effective presentation.

Implementing effective presentation techniques

To create an effective presentation, you need to know the basic techniques first. Think of these techniques as the building blocks for your presentation. Once you have these basics in place, you can then make improvements to make your presentation even better. This might mean adjusting things as you go based on how your audience is reacting, being open to changing your content on the spot and adding interactive elements to keep everyone engaged.

Rule 1: Engaging and memorable in just one slide

When you present one idea per slide, you allow your audience to focus on a single concept, making it easier for them to comprehend and remember. Complex ideas can be overwhelming, so breaking them down into smaller, digestible pieces helps your audience follow your message more effectively.

Rule 2: Following the 5 rules for creating effective presentation slides

Spend only one minute or less on each slide to keep things lively and avoid overwhelming your audience. The 5/5/5 rule is a simple guide to keep things short and sweet. Stick to five words per line, no more than five lines per slide, and steer clear of having five slides in a row with lots of text. This way, your audience won't feel bombarded with too much information, and you can share details in manageable bits. This helps keep your audience engaged and paying attention.

Rule 3: Avoiding slide overload for clear messages

Putting too much stuff on slides can make it hard for people to read and listen. To follow Rule 1 (about having one idea per slide), limit your elements to six or fewer on each slide. This keeps things focused. Also, use short text, add some space (white space), and include images or graphics smartly. Doing this helps you deliver your message effectively, making it easier for the audience to remember what you're sharing.

Rule 4: Mastering slide design to get your message across efficiently

The title at the top of each slide is like a signpost for your message. A clear and meaningful heading acts as a cue, helping your audience understand what's coming up. Make sure your heading is a short and clear summary of what you'll talk about on that slide. Everything on the slide should support that heading, like a team working together. This makes it easy for your audience to follow your message smoothly. Keep it concise and to the point!

How to create engaging slides?

Visuals are crucial for creating engaging slides. Think of making presentations like crafting art, where colors, fonts, and images play pivotal roles. Let's delve into each of these factors to understand their significance and technique in detail.

Rule 5: Utilizing effective slide design

Picking the correct font and its color is crucial. It doesn't just make things easier to read but also boosts how well your presentation works. To make words clearer, go for colors that stand out, keep backgrounds simple, and use big fonts. This helps everyone see and understand your slides better. Stay away from italics, underlining, or all caps because they might take attention away from your main message. Keep it simple and easy on the eyes!

Rule 6: Using appropriate animation and transitions

Try to steer clear of using too many animations. Studies indicate that people generally don't enjoy a lot of movement in a presentation. While animations can make things interesting, it's important to use them sparingly. Small, subtle animations can help highlight key points and make your audience remember things better. But, if you use too many flashy movements, it might distract people and make your presentation less effective.

Rule 7: Implementing visual presentations such as graphs and images

Visual elements, such as images and graphs, add interest and engagement to your presentation. However, it's essential to strike a balance. Avoid overly complex graphics that may confuse your audience. When you decide to use a graph or chart, make sure to explain what it shows so everyone understands the information you're sharing. Keeping things clear and simple ensures your visuals add to the presentation without making it confusing.

Tips for delivering successful PowerPoint presentations

Adhering to the presentation rules will help you enhance the audience experience, but also ensure the efficient delivery of your PowerPoint presentation. There are a few presentation tips that will not only assist you in following the rules discussed above but will also develop the necessary skills to keep your audience engaged.

Strategies for engaging content:

To make your presentation more engaging try to craft a compelling narrative that resonates with your audience. You can share relatable stories to evoke emotions that can help in making your topic more relatable and interesting. Choose visually appealing slides and break down complex concepts into digestible bits that can be easily understood and retained. Enhance interactivity by incorporating questions, polls, and activities to infuse life into your presentation. This dynamic approach ensures your audience stays not just informed but actively involved throughout your talk.

Know your audience:

Tailor your presentation to the needs, interests, and knowledge level of your audience. Understanding your audience allows you to adjust your content and tone accordingly.

Developing presentation skills:

Refine your presentation skills to captivate your audience. Practice confident body language, maintain consistent eye contact, and modulate your voice for emphasis. These practices not only boost your credibility but also amplify your persuasive impact. Engage with your audience to build a connection, intensifying the impact of your message.

Enhancing understanding with simple rules:

Adhere to straightforward presentation rules to enhance audience comprehension. Utilize clear and concise headings, limit the text on each slide, and incorporate visuals strategically. Ensure that your message is easy to follow and doesn't overwhelm the audience with unnecessary details.

Maximizing slide impact:

Each slide should contribute significantly to your message. Highlight key points, use visually striking elements, and maintain a clean design. Colors and fonts play a very important role. Eliminate unnecessary clutter, ensuring that every component on the slide serves a specific purpose.

Efficient presentation delivery:

Focus on delivering your presentation with efficiency. Practice your timing to ensure a smooth flow, avoid unnecessary technical jargon, and actively encourage audience participation. Keep the presentation dynamic and engaging to sustain interest from the beginning to the end.

Common mistakes to avoid in PowerPoint presentations

Let's take a closer look at the common mistakes we often see and find the best ways to avoid them.

Avoiding overloaded slides and complicated visuals:

Resist the temptation to overload a single slide with excessive information or complex data charts. Keep it simple and focused to ensure your audience easily grasps the key points without feeling overwhelmed. The "Rule of One Slide, One Idea" emphasizes steering clear of overstuffed slides, allowing for a more effective and digestible presentation.

Minimizing the use of text-heavy slides for maximum impact:

Presenters sometimes put too much text on slides to help them remember what to say. However, this can make the audience lose interest and the message isn't as clear.  Don't drown your slides in text. Use short and impactful messages. Use visuals, bullet points, and brief text to convey your message effectively, keeping your audience's attention intact.

Avoiding ineffective presentation design elements:

Every visual and layout choice should enhance your message and not distract or confuse your audience. Therefore, stay clear of design elements that don't contribute meaningfully to your presentation.

Avoiding fonts that are difficult to read or understand:

Choose fonts wisely. Select clear, readable fonts that ensure your audience can easily comprehend your content. Avoid italics or complex fonts that may hinder rather than aid understanding. Consider using a font size of 30 points or larger. This ensures readability for people sitting at a distance and those with vision impairments, enhancing the overall accessibility of your presentation.

Benefits of following the presentation rules

Following these presentation rules results in more engaging, comprehensible, and impactful presentations that effectively convey messages to the audience.

Audience engagement:

Following the rules maintains audience engagement by preventing information overload. Limiting each slide's content ensures details are shared in manageable bits, adding interest with visuals while ensuring clarity. Explaining visuals contributes to better audience understanding.

Impactful delivery:

Basic guidelines, such as limiting elements per slide and employing clear headings, enhance message delivery. These rules facilitate focused communication, progressive build-up on complex topics, and seamless audience guidance, resulting in improved understanding.

Visually appealing:

By following rules to enhance visual appeal in your presentation, such as choosing readable fonts, high-contrast colors, and simple backgrounds, you not only improve the aesthetics but also facilitate better information retention for your audience. This is supported by data indicating that individuals process images at a rate 60,000 times faster than text, with 90% of information transmitted to the brain being visual.

Improves retention:

Emphasizing a single, digestible idea per slide enables focused comprehension and better retention. The use of subtle animations to highlight key points enhances audience retention, avoiding excessive movements that may distract from the presentation's effectiveness.

How Prezent help you make an effective presentation in less time?

Understanding the challenges faced by businesses to adhere to the presentation rules, Prezent brings in features that makes the task easier for presenters.

Hyper-personalized presentation: Prezent’s Fingerprint feature helps you understand your audience's preferences, allowing you to customize your presentation accordingly. This ensures resonance with the audience, enhancing its overall effectiveness.

Slide library for visual appeal: You can access the Slide Library to choose background images, layouts, and graphical charts for your data. Prezent facilitates easy audience engagement with compelling imagery, elevating the visual appeal of your presentation.

Compelling narratives with storyline: You can leverage Prezent's Storyline builder , which offers over 35,000 pre-built narratives. These structured storylines assist in breaking down complex topics into easily understandable information, creating an impactful and engaging presentation experience.

Real-time collaboration: The real-time collaboration feature facilitates seamless teamwork, allowing multiple contributors to work on the presentation simultaneously. This collaborative approach fosters efficiency, ensuring that the collective efforts result in a well-coordinated and polished final product.

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Follow these essential presentation rules to ensure your message has a lasting impact. To enhance efficiency in your business communication and presentation creation process, explore Prezent with a free trial . Schedule a demo to experience all the product features and understand the value it can add to your business.

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Blog > How to structure a good PowerPoint Presentation

How to structure a good PowerPoint Presentation

08.09.21   •  #powerpoint #tips.

When creating presentations, it is particularly important that they are well organized and have a consistent structure.

A logical structure helps the audience to follow you and to remember the core information as best as possible. It is also important for the presenter, as a good presentation structure helps to keep calm, to stay on the topic and to avoid awkward pauses.

But what does such a structure actually look like? Here we show you how to best organize your presentation and what a good structure looks like.

Plan your presentation

Before you start creating your presentation, you should always brainstorm. Think about the topic and write all your ideas down. Then think about the message you want to communicate, what your goal is and what you want your audience to remember at the end.

Think about who your audience is so that you can address them in the best possible way. One possibility is to start your presentation with a few polls to get to know your audience better. Based on the results, you can then adapt your presentation a little. Use the poll function of SlideLizard and have all the answers at a glance. SlideLizard makes it possible to integrate the polls directly into your PowerPoint presentation which helps you to avoid annoying switching between presentation and interaction tool. You can keep an eye on the results while the votes come in and then decide whether you want to share them or not.

• an informative
• an entertaining
• an inspiring
• or a persuasive presentation?

Typical Presentation Structure

The basic structure of a presentation is actually always the same and should consist of:

Introduction

Make sure that the structure of your presentation is not too complicated. The simpler it is, the better the audience can follow.

Personal Introduction

It is best to start your presentation by briefly introducing yourself which helps to build a connection with your audience right away.

Introduce the topic

Then introduce the topic, state the purpose of the presentation and provide a brief outline of the main points you will be addressing.

Mention the length

In the introduction, mention the approximate length of the talk and then also make sure you stick to it.

The introduction should be no longer than two slides and provide a good overview of the topic.

Icebreaker Polls

According to studies, people in the audience only have an average attention span of 10 minutes, which is why it is important to increase their attention right at the beginning and to arouse the audience's interest. You could make a good start with a few icebreaker polls for example. They lighten the mood right at the beginning and you can secure your audience's attention from the start.

For example, you could use SlideLizard to have all the answers at a glance and share them with your audience. In addition, the audience can try out how the polls work and already know how it works if you include more polls in the main part.

Get to know your audience

As mentioned earlier, it is always useful to think about who your audience actually is. Ask them questions at the beginning about how well they already know the topic of your presentation. Use SlideLizard for this so that you have a clear overview about the answers. You can use both single- and multiple-choice questions or also open questions and display their results as a WordCloud in your presentation, for example.

Include a quote

To make the beginning (or the end) of your presentation more exciting, it is always a good idea to include a quote. We have selected some powerful quotes for PowerPoint presentations for you.

Present your topic

The main part of a presentation should explain the topic well, state facts, justify them and give examples. Keep all the promises you made earlier in the introduction.

Length and Structure

The main part should make up about 70% of the presentation and also include a clear structure. Explain your ideas in detail and build them up logically. It should be organized chronologically, by priority or by topic. There should be a smooth transition between the individual issues. However, it is also important to use phrases that make it clear that a new topic is starting. We have listed some useful phrases for presentations here.

Visualize data and statistics and show pictures to underline facts. If you are still looking for good images, we have selected 5 sources of free images for you here.

Focus on the essentials

Focus on what is most important and summarize a bit. You don't have to say everything about a topic because your audience won’t remember everything either. Avoid complicated sentence structure, because if the audience does not understand something, they will not be able to read it again.

Make your presentation interactive

Make your presentation interactive to keep the attention of your audience. Use SlideLizard to include polls in your presentation, where your audience can vote directly from their smartphone and discuss the answers as soon as you received all votes. Here you can also find more tips for increasing audience engagement.

Repeat the main points

The conclusion should contain a summary of the most important key points. Repeat the main points you have made, summarize what the audience should have learned and explain how the new information can help in the future.

Include a Q&A part

Include a Q&A part at the end to make sure you don't leave any questions open. It's a good idea to use tools like SlideLizard for it. Your audience can ask anonymous questions and if there is not enough time, you can give them the answers afterwards. You can read more about the right way to do a question slide in PowerPoint here.

Get Feedback

It is also important to get feedback on your presentation at the end to keep improving. With SlideLizard you can ask your audience for anonymous feedback through star ratings, number ratings or open texts directly after your presentation. You can then export the responses and analyse them later in Excel.

Presentation style

Depending on the type of presentation you give, the structure will always be slightly different. We have selected a few different presentation styles and their structure for you.

Short Presentation

If you are one of many presenters on the day, you will only have a very limited time to present your idea and to convince your audience. It is very important to stand out with your presentation.

So you need to summarize your ideas as briefly as possible and probably should not need more than 3-5 slides.

Problem Solving Presentation

Start your presentation by explaining a problem and giving a short overview of it.

Then go into the problem a little more, providing both intellectual and emotional arguments for the seriousness of the problem. You should spend about the first 25% of your presentation on the problem.

After that, you should spend about 50% of your presentation proposing a solution and explaining it in detail.

In the last 25%, describe what benefits this solution will bring to your audience and ask them to take a simple but relevant action that relates to the problem being discussed.

Tell a Story

A great way to build an emotional connection with the audience is to structure a presentation like a story.

In the introduction, introduce a character who has to deal with a conflict. In the main part, tell how he tries to solve his problem but fails again and again. In the end, he manages to find a solution and wins.

Stories have the power to win customers, align colleagues and motivate employees. They’re the most compelling platform we have for managing imaginations. - Nancy Duarte / HBR Guide to Persuasive Presentations

Make a demonstration

Use the demonstration structure to show how a product works. First talk about a need or a problem that has to be solved.

Then explain how the product will help solve the problem and try to convince your audience of the need for your product.

Spend the end clarifying where and when the product can be purchased.

Chronological structure

When you have something historical to tell, it is always good to use a chronological structure. You always have to ask yourself what happens next.

To make it more interesting and exciting, it is a good idea to start by telling the end of something and after that you explain how you got there. This way you make the audience curious and you can gain their attention faster.

Nancy Duarte TED Talk

Nancy Duarte is a speaker and presentation design expert. She gives speeches all over the world, trying to improve the power of public presentations.

In her famous TED Talk "The Secret Structure of Great Talks" she dissects famous speeches such as Steve Jobs' iPhone launch speech and Martin Luther King's "I have a dream" speech. In doing so, she found out that each presentation is made up of 4 parts:

• What could be
• A moment to remember
• Promise of “New Bliss”

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About the author.

Helena Reitinger

Helena supports the SlideLizard team in marketing and design. She loves to express her creativity in texts and graphics.

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Process questions.

Process questions are similar to recall questions but they need some deeper thoughts and maybe also analysis.

An e-lecture is a lecture that is held online. Many schools and universities offer e-lectures as technical opportunities improve.

Internal Communication

Internal communication is particularly important for corporate communication. It communicates important information from leadership to staff so that they can do their jobs in the best possible way and work processes run well.

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Glossophobia means the strong fear of public speaking.

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How to Give a Stunning Project Presentation

April 3, 2019 by Bernie Roseke, P.Eng., PMP 2 Comments

Many projects require a presentation, whether at the beginning, end, or somewhere in the middle.  Sometimes it is given to the managers or executives, sometimes to the project team , and sometimes to stakeholders who have a specific interest in the project.

Project presentations can be very nerve racking and difficult for many people, but that doesn’t mean they have to be difficult.  With practice and some basic guiding principles, you can give a stunning project presentation that will knock their socks off.  I’ve given many project presentations, and I’m going to share my secrets with you.

Present the Problem and Solution

• Repeat the main point 3 times
• Include an analogy or story
• Keep slides short
• Include pictures and Diagrams
• Connect with the audience

Many audience members assume that you know what you’re talking about, and most of the time you do.  But somehow, if the presenter doesn’t include the topic of the presentation directly, the audience doesn’t want to decide what it is for themselves.

It’s similar to a sales pitch in that it’s the presenter’s job to keep the audience engaged.  If you wish to maximize the communication of the message, you need to state it directly.

Include an Analogy or Story

• An analogy is a comparison to a similar real life thing, for example, This product works like a rocket ship taking off to the moon.  It takes a bit of preparation time which might seem a bit daunting at times only to have a very quick experience that over relatively quickly, but the experience is worth every second in the end.  I’ve become a true believer in the immense power of analogy.  Analogies engage audiences in milliseconds and give them something to remember the presentation by.  I’ve incorporated analogies in my writing at every opportunity, and the results have been truly amazing.  Many project presentations come in groups, that is, they are one out of many.  In this case, the presentation with an analogy is the one that will be remembered by the audience.
• A story is an experience that relates to the topic being presented, for example, Last year I had the privilege of working with sick kids at the hospital.  These kids needed life saving medical care, and the doctors were fantastic.  It made me realize that this product really has the potential to impact people, and maybe even save lives.  A story is a personal experience, either yours or somebody else’s.  They work just like an analogy by engaging the audience and giving them something to remember the project by.  But they have the potential to drag on when the audience starts to feel like it’s not about them.  The key to pulling off a successful story is to keep it short and relevant.  If the audience can’t connect it to the project, they will lose interest.

Ideas for analogies are surprisingly easy to find with internet searches.  Personal story ideas require brainstorming and thinking about the relationship between the topic and real world experiences.

Repeat the Main Point 3 Times

• Tell them what you’re going to say
• Tell them what you just said

In most presentations, this takes the form of an introduction, main body, and conclusion.  But all three parts need to spell out the main point in a prominent place, clearly and succinctly.  You want to make sure the audience doesn’t need to think, that people can be daydreaming about what they’re going to be doing that evening but they’ll perk up and get hit with a short but prominent main conclusion that they won’t forget.

In most presentations, audiences are not in a position where they want to exercise their thought muscles.  Similar to a sales presentation, they don’t want to think for themselves, they figure it’s the presenters job to tell them what to think.  Hence, they forget what they are told very quickly.

Speaking of which, did you notice the analogy?  I’ll bet that if you remember nothing else from this article, you’ll remember that the audience doesn’t want to exercise their thought muscles.

Keep Slides Short

Many presentations contain long winded verbiage that requires long form reading while the presenter is talking.  I see this time and time again in presentations that I attend, and I’ve even done this myself when it seemed like there was no other way to get the point across.  But in hindsight this is a waste of good presentation time.  Nobody is going to read long paragraphs.  In fact, nobody is going to read long sentences either.

The idea is simple.  When writing presentation slides, keep bullet points under two lines of text.  Any more and it should be said verbally or placed into the next bullet.

Include Pictures and Diagrams

This idea is self explanatory.  Make sure no more than about half of the presentation slides contain only written words.

Connect with the Audience

The previous 5 bullets contained advice for good presentation slides and planning, but what are some ideas to deliver the presentation in a stunning way?

There are a few secrets, but the key to all of them is connecting with the audience.

Remember first that the audience wants to hear your presentation.  They wouldn’t be there if they didn’t.  However, most people don’t have the attention span to stay engaged for an entire presentation unless they have a very high interest in the subject matter.  They will move in and out of attention, remembering only the most interesting (not necessarily important) parts.

Here are a few pointers:

• Use Outline notes Don’t read from a script.  Although it is permissible to read for some of the time, extensive reading from a written script disconnects from the audience and loses the message because people stop listening.
• Talk to one person I’ve found it helpful to pick one person in the audience and deliver the presentation to them.  Don’t look only at them, of course, but let it sink in that you are not so much talking to a larger audience as you are giving many presentations to individual people, simultaneously.
• Don’t let down the most interested person in the audience Here’s another tip I’ve used in my presentations as well as my musical performances.  There’s guaranteed to be at least one person in the audience who loves what you’re saying and wants to learn all about it.  So wouldn’t it be a huge disappointment if you let them down?  Let all your presentation anxiety submit to the desire to make sure that that one person who really wants to know your information isn’t disappointed.  I mean, why are you even talking to everyone else, that doesn’t care, anyway?

Those are my secrets for stunning presentations!  Let me know how it goes and what other tips you have in the comments section below.  I’d love to hear from you!

Related posts:

About Bernie Roseke, P.Eng., PMP

Bernie Roseke, P.Eng., PMP, is the president of Roseke Engineering . As a bridge engineer and project manager, he manages projects ranging from small, local bridges to multi-million dollar projects. He is also the technical brains behind ProjectEngineer , the online project management system for engineers. He is a licensed professional engineer, certified project manager, and six sigma black belt. He lives in Lethbridge, Alberta, Canada, with his wife and two kids.

Awesome post! I instantly shared this with my presentation writing service and they found your content quite in-depth and informative. Do share some similar knowledgeable content in the near future. Cheers!

Brilliant and effective tips! Your tips are very effective and I am going to make use of every tip spelled out here. Thanks for the knowledge and I pray that you share more of such with the public.

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The Golden Rules of Presentation Design

You don’t have to be a professional graphic designer to master the ins and outs of what makes a visually enticing presentation. While building a super-polished template from scratch might seem daunting, all you really need to know are a few basic principles of presentation design to take your slides from messy and unprofessional to clean, informative, and on-brand.

These days, presentation slide templates and tools abound – from the default options in Powerpoint and Google Slides , to services like SlidesCarnival , Canva , Envato and more that specialize in compiling eclectic template options. While these resources can take the guesswork out of creating sleek and professional deck designs, it’s still up to you to optimize each slide to communicate your ideas as clearly as possible. Furthermore, just because a presentation template looks nice, doesn’t necessarily mean it fits your brand aesthetic and message – and seeing the same common templates reused repeatedly can make yours more forgettable. 

No matter what program you use to build your presentations, there are a few principles of presentation design you should always bear in mind.

The Most Important Rule: Less is More

We’ve all heard this one before, yet it’s still tempting to try and cram as much information as you can onto a slide. Remember that the focus should always remain on the presenter and the story they’re telling – your presentation is an accompaniment to help you illustrate the ideas you’re communicating, not a textbook to be studied. 

Let’s break down a few of the easiest ways to declutter your slides:

• Use key words, not full sentences What’s the main idea for each slide? Try to distill it into a single word or short phrase, rather than spelling out the complete thought as a sentence. When in doubt, use the 6×6 rule: no more than 6 bullet points per slide, with less than 6 words per line.
• Utilize white space – balance is your friend! Afraid that you’re wasting real estate by not filling every corner of your slide? The eye naturally needs a place of rest, so don’t be afraid of white space. This also helps funnel and direct the viewer’s attention where you want it to go. Avoid the temptation to blow your content up to fill all the available space on your slide. Even if it’s still just a couple sentences of information, this can make it look overwhelming. 

• Break up your ideas if needed Don’t be shy about spreading out information between multiple slides, and pace yourself! A “title slide” to introduce a new topic can provide a nice (and necessary) breather that balances out the pace of your presentation, preventing audience exhaustion.
• Use fewer fonts (aim for 2 or maybe 3 max) Mixing and matching typefaces takes a fairly well-trained eye, but there are a couple of handy resources on the web to help: FontJoy and Typ.io will both auto-generate a pairing of fonts that go well together visually. Other rules of thumb: keep body copy typefaces simple and sans-serif (using too much of a display typeface hurts legibility), use caps lock only for emphasis and visual contrast, and understand how typefaces can help convey brand sentiments.
• Choose colors and fonts wisely You may be designing a presentation for work, in which case you likely have a couple established brand colors to use throughout your presentation. If you’re making up a color scheme from scratch, bear in mind: (A) Don’t use too many colors. Using too many different colors will make the presentation look messy, busy, or incoherent – so focus on one or two key, recurring colors that’ll lend a sense of cohesion throughout all your slides. (B) Try to get one or two vibrant, saturated colors to energize your presentation with a more youthful energy – muted and neutral tones run the risk of boring your audience or looking overly corporate.

Use Visual Hierarchy

Create a clear delineation between the most and the least important information. This can be done in a few ways:

• Contrast Don’t let your text or other elements disappear in a monochromatic fog; up the contrast to make things pop off the page.
• Background vs. Foreground images If you want to overlay text on top of an image, make sure to use photos with copy space and more subtle, uncluttered background elements. Can’t find enough white space in the pic to give your text breathing room? Consider adding a photo filter, color block, or even a gentle and more subtle gradient block to put beneath your text.
• Size Use 30+ pt. text sizes to keep your copy legible even from a distance – and keep it bolder for titles, headings, and key words. Be sure that the size you use for headings is at least 50% larger than the size you’re using for body text to better call out your main ideas.
• Alignment One of the single biggest threats to legibility – and your professional credibility – is a “scattershot” slide with text and images thrown together with no rhyme or reason. Instead of combining alignments (center-aligned with left-aligned headers or body copy, for example), stick with left-alignment for quick scanning. Your best bet? Use a grid system instead of plopping elements on the page and hoping for the best. Align similar elements along vertical and horizontal lines to give each slide a sense of rhythm and repetition. Tidy groupings of similar items (e.g. having all your headings, descriptions, pictures and icons along the same lines) bolsters scannability.

Use Icons to Get Your Message Across Faster (and More Beautifully)

Icons are a critical component of presentation design, as they help your audience digest the ideas you’re covering quicker than words alone. In fact, studies have shown that audiences will remember an image paired with a verbal cue 55% better than a verbal cue alone – a phenomenon known as the Picture Superiority Effect (and a critical component of Dual Coding Theory ).

Some may even argue that icons can (and should!) take the place of bullet points.

It’s especially critical to bring in visual aids like icons when you’re covering topics that are more abstract or technologically complex – consider how much words on a page can fall flat and fail to “click” in your audience’s minds, vs. bringing in a quick and concise visual that will help people place the key ideas in a clear, real-world context.

Visual cues like this “deliver the punchline” for your viewers before you even need to – so your ideas can not only jump off the page, but stay in your audience’s memories for longer.

Nonetheless, you’ll need to make sure you’re using your icons as effectively as possible. 

Using Noun Project Icons in Your Presentations

• Search Icons Get all the icons you could ever need from Noun Project . Our collection is literally millions of icons deep – and each one can be customized, colored, and downloaded as a PNG or SVG.
• Use Apps & Plugins Instantly insert icons without leaving your workflow – Noun Project has apps and plugins for Google Slides , Powerpoint , Adobe Products and more. (Plus, Noun Project apps now support SVG icons – so you can use and customize vectors directly inside apps like Powerpoint).
• Go Pro for Royalty-Free Downloads Customize and insert unlimited icons royalty-free with a Noun Pro account. When you go Pro, you can instantly recolor and click-and-drag icons straight from the Noun Project window without needing to worry about attributions.

Tip: Icons are essential to help an important point “click” in people’s brains more quickly. The Noun Project Add-On for Powerpoint lets you instantly search, recolor, click and drag icons instantly all without having to leave your window (and a Noun Pro account lets you insert unlimited icons).

Use Icons to Make Your (Bullet) Point

• Condense & Summarize Your Big Ideas with Icons Use icons as a direct translation of your information – or an obvious metaphor that won’t leave people guessing. Noun Project offers a dazzling range of icons, from the extremely literal (bar graphs, money, medical icons and more) to more broad and abstract concepts (gerrymandering, sanctuary city defunding, you name it)…. But with any icon you need, choose one that doesn’t need too much deciphering, or provide an explanatory caption where necessary. As with all things design, go by the famous maxim “ Don’t Make Me Think .”

• Aim for Visual Consistency Icons come in numerous styles: thin line icons, thick “glyph”-style icons, sharp, rounded, pixel-perfect or hand-drawn. Pick a style that suits your brand and message, then stick with it. Selecting icons from the same collection, or the same creator, will help maintain visual consistency – whereas a mixing and matching of styles will appear messier and less professional.

Tip: Try to select icons from the same collection so that they have a consistent visual style. ( Basic Interface icon collection by Caesar Rizky Kurniawan ).

• Use Icons to Accentuate Your Theme Icons don’t need to be used merely to reinforce your statistics – they can usher people through your narrative and play off your visual theme as well. Think about the stylistic possibilities of your overall presentation – e.g., bringing in a nostalgic ‘80s theme with 8-bit pixel icons or discussing holistic health with naturalistic, ecological icon collections. 

Tip: Browse the latest topical icon collections on Noun Project .

Use Photos to Suit the Mood

Icons aren’t the only must-have in packing a visual punch. While we’ve already written dedicated articles about the best ways to use stock photos in Powerpoint or even in social media campaigns , here are a few quick rules of thumb:

• Use photos that are natural, authentic, diverse, and inclusive Ditch the overly-posed and unnatural corporate stock photoshoots of bygone eras. It’s important to make sure your photos feature a variety of ages, ethnicities, body types, sexualities and more so that no matter who your audience, they’ll feel included (Hint: check out photo collections like Diversity in Tech and Empowered Women on Noun Project).

Tip: Search for diverse stock photos that don’t feel too “stock-y.” Relaxed poses and natural lighting and textures will look more suitable than the overly staged corporate photo shoots of yore. Explore the Diversity in Tech or Empowered Women collections on Noun Project for inspiration.

• Focus on single background images – not a whole album. Usually one supporting image is enough – there’s no need to include multiple images on a single slide as this muddles your message. If, perhaps, you want to show multiple photos to recap an event or show steps in a process, be sure to align your photos, use a grid system, or give each one even dimensions through thoughtful cropping.
• Visually unify your photos using color overlays Apps like Powerpoint will typically let you adjust brightness and hue or overlay a color so that multiple disparate photos can appear unified – and reinforce your brand.

Tip: While a full-color photo may be eye-catching, consider using a color overlay (at right) with your brand or theme colors to give a stronger air of sophistication and cohesion to disparate photos. (In Powerpoint, with an image selected, go to Picture Format > Color > More Variations to set your own color).

Get Started on Your Next Presentation Design With Noun Project.

Explore icon and photo collections, and unlock unlimited royalty-free icon downloads with Noun Pro .

Ready to try out different types of presentation design apps? If you’re looking for friendly, web-based alternatives to the classic Powerpoint, try out free options like Google Slides or even Canva .

Hungry for more design tips? View more on our blog at blog.thenounproject.com .

Marketing Communications Manager at Noun Project, Designer and Illustrator.

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Graphic Design Principles: Balance and White Space

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What Are The Basic Rules For Creating A Presentation?

‍ “The details are not the details. They make the design.” ~ famed designer and architect Charles Eames

The late Charles Eames , renowned 20th-century master of design and architecture, had a point when he said the details make the design. After all, a visual presentation is a sum of its parts. If designed strategically, however, an effective and cohesive design is transformed into more than a sum of its parts— it becomes a valuable entity all its own. Still, it all starts with the basic design elements and presentation rules.

Want to design an effective visual presentation that communicates your message and achieves your objectives? Be sure to remember the following seven basic rules for creating a presentation:

1. Speak to your audience

"Designing a presentation without an audience in mind is like writing a love letter and addressing it 'to whom it may concern ." ~ Ken Haemer , former AT&T presentation research manager

Effective presentations aren’t one size fits all. To reach an audience, a presentation design should be catered to that audience. You wouldn’t reach a room of business executives in the same way you would communicate with a room of fourth-graders. 

The audience should be considered in every design choice. What sort of humor would the audience respond to? What types of images would best catch its collective interest? What basic knowledge of the topic does the audience already know? Each of these considerations should impact how the message is communicated and how the presentation is designed. 

2. Remember the 10/20/30 rule

“Think of your slides as billboards. When people drive, they only briefly take their eyes off their main focus, which is the road, to process a billboard of information. Similarly, your audience should focus intently on what you’re saying, looking only briefly at your slides when you display them.” ~ Nancy Duarte , author and CEO of Duarte, Inc.

It isn’t always easy for amateur designers to know the difference between principles of good design and what amounts to a hot mess. One of the more basic PowerPoint presentation rules is the 10/20/30 rule .

What is the 10/20/30 rule? It’s threefold yet simple:

• Use no more than 10 slides in your presentation.
• Present for no longer than 20 minutes.
• Use fonts no smaller than 30 points in your design.

While experienced presentation designers might veer away from this rule for certain slide decks, a beginning designer can follow the 10/20/30 rule to keep their audience interested, provide an appropriate amount of information and ensure their message clearly can be understood.

3. Customize your theme or branded style

“Design is the silent ambassador of your brand.” ~ Paul Rand , art director and corporate logo designer

Consistency and unity are vital aspects of an effective presentation. Every slide should look like it’s part of a package with specific typography and color palettes . 

Presentation designers might spend hours customizing the details on each PowerPoint slide, or they can use a PowerPoint alternative presentation software like Beautiful.ai and create a custom theme that not only unifies the slides into a cohesive design, but also reflects a brand’s style guide .

4. Include high-quality assets

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” ~ Milton Glaser , famed graphic designer

If a presentation design is a sum of its parts, then those parts must be of a premium caliber. High-quality presentations are made up of high-quality elements, including vivid photos, eye-catching videos and engaging infographics. 

Beautiful.ai users can choose from a library of thousands of free stock photos, icons and logos. The cloud-based PowerPoint alternative presentation design software also makes it simple for users to add high-quality music and other audio tracks , as well as a variety of animations to bring presentations to life.

5. Illustrate your data

“I found I could say things with colors and shapes that I couldn’t say any other way,” ~ artist Georgia O’Keefe

Numbers rarely lie, but they also don’t always make a lot of sense to audiences. Nobody wants to sit through a presentation where they are inundated with so much data that they are either left confused or asleep. 

But when data is illustrated, its story begins to emerge. Considering 65% of people are visual learners, data visualizations like infographics are a vital element of an effective presentation.

Beautiful.ai users can create a plethora of various graphs, charts and infographics to illustrate any type of data. Just choose the best type of infographic among the smart slide templates , enter the numbers and watch as artificial intelligence designs colorful and informative data visualizations, including bar graphs, scattergraphs, pie charts and so many more, right before your eyes.

6. Tell a story

“If history were taught in the form of stories, it would never be forgotten.” ~ author Rudyard Kipling

Humans respond to emotion, and one of the best ways to convey emotion is through storytelling. Empathetic characters, personified data and relatable experiences all help convey emotional tones and messages. In fact, research has shown that multiple areas of the brain display heightened connectivity after the subject listens to a story.

Designing a presentation that tells a story , therefore, captures audience attention, holds its interest and conveys more powerful messages. Be sure to consider the narrative of your presentation when choosing how to illustrate your ideas. 

Remember, every good tale has a distinct beginning before following a story arc that leads to a powerful conclusion. Likewise, presentations are the perfect media to utilize elements of visual storytelling , which has long been used as an effective tool in the realms of both marketing and education, thanks to the additional engagement it fosters.

7. Less is more

“Simplicity, carried to an extreme, becomes elegance.” ~ Jon Franklin , author and two-time Pulitzer Prize winner

It’s easy to overdo it when adding elements to a presentation. After all, most presenters have a lot more information to convey than they can squeeze into a reasonable number of slides. 

It’s only natural to want to add as much as can fit onto a slide, but the most effective slide decks usually are the simplest presentations. Your audience isn’t there to read a novel, and adding too many details not only makes the information less digestible and less memorable, but the design also will appear cluttered, busy and unprofessional.

Simplicity is key in presentation design. Stick with two primary colors when customizing your theme, and add shades of these if additional hues are needed. Likewise, stick with a primary font and adjust its size and weight as needed to create a cohesive design. Use photos and data visualizations, but stick with no more than one or two per slide. 

As much as possible, let the visual elements of the presentation take the place of extra text. Remember, some empty space is your friend.

Of course, Beautiful.ai users don’t have to memorize these PowerPoint presentation rules. The PowerPoint-alternative software employs AI to apply the same principles of great design used by the pros, modifying the presentation design each time new content is added. They can also choose to customize multiple presentation templates , perfectly curated by professional designers to fit a variety of topics. 

Samantha Pratt Lile

Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.

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How-To Geek

8 tips to make the best powerpoint presentations.

Want to make your PowerPoint presentations really shine? Here's how to impress and engage your audience.

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Table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.

Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.

It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?

It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).

I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.

Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.

A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.

This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.

Related: How to Burn Your PowerPoint to DVD

Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.

Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

There reaches a point where bullet points become less of a visual aid and more of a visual examination.

Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.

Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.

Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.

Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.

That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.

Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.

The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.

When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.

Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.

You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.

It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.

Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."

Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?

It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.

The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.

This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.

Microsoft 365 Life Hacks > Presentations > Implementing The 10-20-30 Rule of PowerPoint

Implementing The 10-20-30 Rule of PowerPoint

If you’re not used to making a PowerPoint presentation , it can be tough to know how long to make it and how to format the slides. On the other side of the coin: you might overthink your presentation and put too much information on too many slides.

With help from the 10-20-30 rule, you can make a PowerPoint presentation that’s engaging and efficient . The guidelines for this rule are as follows:

• No more than 10 slides.
• No longer than 20 minutes.
• No larger than 30-point font.

Let’s look deeper at the 10-20-30 PowerPoint rule, why it’s a good rule to follow and things to do to follow this guideline.

Tell your story with captivating presentations

Powerpoint empowers you to develop well-designed content across all your devices

Don’t use more than 10 slides. A good presenter shouldn’t have to (or want to) lean heavily on their PowerPoint slides. The slides should be a supplement for your presentation, not the headliner. Limiting to 10 slides will ensure that you’re not going over the top with the length of your presentation and keeps it moving. Your slide count should include both your title and conclusion. A presentation that goes on any longer than 10 slides will distract from what you’re saying and starts to feel like an information overload.

Keep your presentation 20 minutes MAX. During a presentation, people start tuning out after about 10 minutes.Limiting your presentation to this length will ensure that your audience will remember much of what you’re saying. If you’re covering a more complex topic and need more time, stick to the 20-minute MAX rule—it’s much easier to schedule your presentation by timing each slide down to about two minutes. That feels like a much more manageable timeframe, doesn’t it?

Don’t use fonts smaller than size 30. A 30-point font is a great minimum size because it ensures that your text is easy to read from a distance. The recommended guideline to make your presentation accessible to those who might be visually impaired is a 24-point font. Upping the size to 30 is a significant difference, and you can be confident that your audience can see what you’ve written. In addition, choose a font that’s easy to read. For years it was recommended that you stick solely to sans-serif fonts with digital media because serifs could blur together, making certain fonts hard to read. High-resolution screens have nearly eliminated this problem, so some serif fonts can be used and are easy to read in PowerPoint presentations.

Tips for sticking to these guidelines. It’s not always easy to cut down your presentation to fit the 30-20-10 rule if you’re presenting a lot of information. Follow these tips while putting together your presentation to make the entire process easier on yourself:

• Limit text to the 6×6 rule. It can feel like there are a lot of rules for making a PowerPoint presentation, but they’re all there to help you make a well-organized and engaging presentation. The 6×6 rule suggests that you don’t use more than six lines or bullet points on each slide and limit each line or bullet point to six words. Following the 6×6 rule helps to ensure that you’re limiting the amount of information on your slides so you can continue to present it rather than have your audience read it.
• Use visuals instead. Visuals like graphics, animated gifs, and videos can help to keep your audience engaged . Including visuals with your presentation will also help you limit the amount of time and content on each slide. A graph or illustration on the right side of your slide limits the amount of space you have on the left side. This can help to minimize the amount of text you have.
• Practice makes perfect. There’s a very cool, free tool called PowerPoint Speaker Coach , which leverages AI to help you nail your presentation. Speaker coach gives you feedback on your pace, pitch, use of filler words, poor grammar, lack of originality, use of sensitive phrases, and more as you rehearse your presentation. You’ll get a Summary Report at the end—with key pieces of feedback to help you become a confident presenter .

Use the 10-20-30 PowerPoint rule and these other tips to keep your presentation simple. Whether you’re a college student presenting a class project or a teen making the case for a new car, following these guidelines will help.

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