role of media in 21st century essay

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1.3 The Evolution of Media

Learning objectives.

• Identify four roles the media performs in our society.
• Recognize events that affected the adoption of mass media.
• Explain how different technological transitions have shaped media industries.

In 2010, Americans could turn on their television and find 24-hour news channels as well as music videos, nature documentaries, and reality shows about everything from hoarders to fashion models. That’s not to mention movies available on demand from cable providers or television and video available online for streaming or downloading. Half of U.S. households receive a daily newspaper, and the average person holds 1.9 magazine subscriptions (State of the Media, 2004) (Bilton, 2007). A University of California, San Diego study claimed that U.S. households consumed a total of approximately 3.6 zettabytes of information in 2008—the digital equivalent of a 7-foot high stack of books covering the entire United States—a 350 percent increase since 1980 (Ramsey, 2009). Americans are exposed to media in taxicabs and buses, in classrooms and doctors’ offices, on highways, and in airplanes. We can begin to orient ourselves in the information cloud through parsing what roles the media fills in society, examining its history in society, and looking at the way technological innovations have helped bring us to where we are today.

What Does Media Do for Us?

Media fulfills several basic roles in our society. One obvious role is entertainment. Media can act as a springboard for our imaginations, a source of fantasy, and an outlet for escapism. In the 19th century, Victorian readers disillusioned by the grimness of the Industrial Revolution found themselves drawn into fantastic worlds of fairies and other fictitious beings. In the first decade of the 21st century, American television viewers could peek in on a conflicted Texas high school football team in Friday Night Lights ; the violence-plagued drug trade in Baltimore in The Wire ; a 1960s-Manhattan ad agency in Mad Men ; or the last surviving band of humans in a distant, miserable future in Battlestar Galactica . Through bringing us stories of all kinds, media has the power to take us away from ourselves.

Media can also provide information and education. Information can come in many forms, and it may sometimes be difficult to separate from entertainment. Today, newspapers and news-oriented television and radio programs make available stories from across the globe, allowing readers or viewers in London to access voices and videos from Baghdad, Tokyo, or Buenos Aires. Books and magazines provide a more in-depth look at a wide range of subjects. The free online encyclopedia Wikipedia has articles on topics from presidential nicknames to child prodigies to tongue twisters in various languages. The Massachusetts Institute of Technology (MIT) has posted free lecture notes, exams, and audio and video recordings of classes on its OpenCourseWare website, allowing anyone with an Internet connection access to world-class professors.

Another useful aspect of media is its ability to act as a public forum for the discussion of important issues. In newspapers or other periodicals, letters to the editor allow readers to respond to journalists or to voice their opinions on the issues of the day. These letters were an important part of U.S. newspapers even when the nation was a British colony, and they have served as a means of public discourse ever since. The Internet is a fundamentally democratic medium that allows everyone who can get online the ability to express their opinions through, for example, blogging or podcasting—though whether anyone will hear is another question.

Similarly, media can be used to monitor government, business, and other institutions. Upton Sinclair’s 1906 novel The Jungle exposed the miserable conditions in the turn-of-the-century meatpacking industry; and in the early 1970s, Washington Post reporters Bob Woodward and Carl Bernstein uncovered evidence of the Watergate break-in and subsequent cover-up, which eventually led to the resignation of President Richard Nixon. But purveyors of mass media may be beholden to particular agendas because of political slant, advertising funds, or ideological bias, thus constraining their ability to act as a watchdog. The following are some of these agendas:

• Entertaining and providing an outlet for the imagination
• Educating and informing
• Serving as a public forum for the discussion of important issues
• Acting as a watchdog for government, business, and other institutions

It’s important to remember, though, that not all media are created equal. While some forms of mass communication are better suited to entertainment, others make more sense as a venue for spreading information. In terms of print media, books are durable and able to contain lots of information, but are relatively slow and expensive to produce; in contrast, newspapers are comparatively cheaper and quicker to create, making them a better medium for the quick turnover of daily news. Television provides vastly more visual information than radio and is more dynamic than a static printed page; it can also be used to broadcast live events to a nationwide audience, as in the annual State of the Union address given by the U.S. president. However, it is also a one-way medium—that is, it allows for very little direct person-to-person communication. In contrast, the Internet encourages public discussion of issues and allows nearly everyone who wants a voice to have one. However, the Internet is also largely unmoderated. Users may have to wade through thousands of inane comments or misinformed amateur opinions to find quality information.

The 1960s media theorist Marshall McLuhan took these ideas one step further, famously coining the phrase “ the medium is the message (McLuhan, 1964).” By this, McLuhan meant that every medium delivers information in a different way and that content is fundamentally shaped by the medium of transmission. For example, although television news has the advantage of offering video and live coverage, making a story come alive more vividly, it is also a faster-paced medium. That means more stories get covered in less depth. A story told on television will probably be flashier, less in-depth, and with less context than the same story covered in a monthly magazine; therefore, people who get the majority of their news from television may have a particular view of the world shaped not by the content of what they watch but its medium . Or, as computer scientist Alan Kay put it, “Each medium has a special way of representing ideas that emphasize particular ways of thinking and de-emphasize others (Kay, 1994).” Kay was writing in 1994, when the Internet was just transitioning from an academic research network to an open public system. A decade and a half later, with the Internet firmly ensconced in our daily lives, McLuhan’s intellectual descendants are the media analysts who claim that the Internet is making us better at associative thinking, or more democratic, or shallower. But McLuhan’s claims don’t leave much space for individual autonomy or resistance. In an essay about television’s effects on contemporary fiction, writer David Foster Wallace scoffed at the “reactionaries who regard TV as some malignancy visited on an innocent populace, sapping IQs and compromising SAT scores while we all sit there on ever fatter bottoms with little mesmerized spirals revolving in our eyes…. Treating television as evil is just as reductive and silly as treating it like a toaster with pictures (Wallace, 1997).” Nonetheless, media messages and technologies affect us in countless ways, some of which probably won’t be sorted out until long in the future.

A Brief History of Mass Media and Culture

Until Johannes Gutenberg’s 15th-century invention of the movable type printing press, books were painstakingly handwritten and no two copies were exactly the same. The printing press made the mass production of print media possible. Not only was it much cheaper to produce written material, but new transportation technologies also made it easier for texts to reach a wide audience. It’s hard to overstate the importance of Gutenberg’s invention, which helped usher in massive cultural movements like the European Renaissance and the Protestant Reformation. In 1810, another German printer, Friedrich Koenig, pushed media production even further when he essentially hooked the steam engine up to a printing press, enabling the industrialization of printed media. In 1800, a hand-operated printing press could produce about 480 pages per hour; Koenig’s machine more than doubled this rate. (By the 1930s, many printing presses could publish 3,000 pages an hour.)

This increased efficiency went hand in hand with the rise of the daily newspaper. The newspaper was the perfect medium for the increasingly urbanized Americans of the 19th century, who could no longer get their local news merely through gossip and word of mouth. These Americans were living in unfamiliar territory, and newspapers and other media helped them negotiate the rapidly changing world. The Industrial Revolution meant that some people had more leisure time and more money, and media helped them figure out how to spend both. Media theorist Benedict Anderson has argued that newspapers also helped forge a sense of national identity by treating readers across the country as part of one unified community (Anderson, 1991).

In the 1830s, the major daily newspapers faced a new threat from the rise of penny papers, which were low-priced broadsheets that served as a cheaper, more sensational daily news source. They favored news of murder and adventure over the dry political news of the day. While newspapers catered to a wealthier, more educated audience, the penny press attempted to reach a wide swath of readers through cheap prices and entertaining (often scandalous) stories. The penny press can be seen as the forerunner to today’s gossip-hungry tabloids.

The penny press appealed to readers’ desires for lurid tales of murder and scandal.

Wikimedia Commons – public domain.

In the early decades of the 20th century, the first major nonprint form of mass media—radio—exploded in popularity. Radios, which were less expensive than telephones and widely available by the 1920s, had the unprecedented ability of allowing huge numbers of people to listen to the same event at the same time. In 1924, Calvin Coolidge’s preelection speech reached more than 20 million people. Radio was a boon for advertisers, who now had access to a large and captive audience. An early advertising consultant claimed that the early days of radio were “a glorious opportunity for the advertising man to spread his sales propaganda” because of “a countless audience, sympathetic, pleasure seeking, enthusiastic, curious, interested, approachable in the privacy of their homes (Briggs & Burke, 2005).” The reach of radio also meant that the medium was able to downplay regional differences and encourage a unified sense of the American lifestyle—a lifestyle that was increasingly driven and defined by consumer purchases. “Americans in the 1920s were the first to wear ready-made, exact-size clothing…to play electric phonographs, to use electric vacuum cleaners, to listen to commercial radio broadcasts, and to drink fresh orange juice year round (Mintz, 2007).” This boom in consumerism put its stamp on the 1920s and also helped contribute to the Great Depression of the 1930s (Library of Congress). The consumerist impulse drove production to unprecedented levels, but when the Depression began and consumer demand dropped dramatically, the surplus of production helped further deepen the economic crisis, as more goods were being produced than could be sold.

The post–World War II era in the United States was marked by prosperity, and by the introduction of a seductive new form of mass communication: television. In 1946, about 17,000 televisions existed in the United States; within 7 years, two-thirds of American households owned at least one set. As the United States’ gross national product (GNP) doubled in the 1950s, and again in the 1960s, the American home became firmly ensconced as a consumer unit; along with a television, the typical U.S. household owned a car and a house in the suburbs, all of which contributed to the nation’s thriving consumer-based economy (Briggs & Burke, 2005). Broadcast television was the dominant form of mass media, and the three major networks controlled more than 90 percent of the news programs, live events, and sitcoms viewed by Americans. Some social critics argued that television was fostering a homogenous, conformist culture by reinforcing ideas about what “normal” American life looked like. But television also contributed to the counterculture of the 1960s. The Vietnam War was the nation’s first televised military conflict, and nightly images of war footage and war protesters helped intensify the nation’s internal conflicts.

Broadcast technology, including radio and television, had such a hold on the American imagination that newspapers and other print media found themselves having to adapt to the new media landscape. Print media was more durable and easily archived, and it allowed users more flexibility in terms of time—once a person had purchased a magazine, he or she could read it whenever and wherever. Broadcast media, in contrast, usually aired programs on a fixed schedule, which allowed it to both provide a sense of immediacy and fleetingness. Until the advent of digital video recorders in the late 1990s, it was impossible to pause and rewind a live television broadcast.

The media world faced drastic changes once again in the 1980s and 1990s with the spread of cable television. During the early decades of television, viewers had a limited number of channels to choose from—one reason for the charges of homogeneity. In 1975, the three major networks accounted for 93 percent of all television viewing. By 2004, however, this share had dropped to 28.4 percent of total viewing, thanks to the spread of cable television. Cable providers allowed viewers a wide menu of choices, including channels specifically tailored to people who wanted to watch only golf, classic films, sermons, or videos of sharks. Still, until the mid-1990s, television was dominated by the three large networks. The Telecommunications Act of 1996, an attempt to foster competition by deregulating the industry, actually resulted in many mergers and buyouts that left most of the control of the broadcast spectrum in the hands of a few large corporations. In 2003, the Federal Communications Commission (FCC) loosened regulation even further, allowing a single company to own 45 percent of a single market (up from 25 percent in 1982).

Technological Transitions Shape Media Industries

New media technologies both spring from and cause social changes. For this reason, it can be difficult to neatly sort the evolution of media into clear causes and effects. Did radio fuel the consumerist boom of the 1920s, or did the radio become wildly popular because it appealed to a society that was already exploring consumerist tendencies? Probably a little bit of both. Technological innovations such as the steam engine, electricity, wireless communication, and the Internet have all had lasting and significant effects on American culture. As media historians Asa Briggs and Peter Burke note, every crucial invention came with “a change in historical perspectives.” Electricity altered the way people thought about time because work and play were no longer dependent on the daily rhythms of sunrise and sunset; wireless communication collapsed distance; the Internet revolutionized the way we store and retrieve information.

The transatlantic telegraph cable made nearly instantaneous communication between the United States and Europe possible for the first time in 1858.

Amber Case – 1858 trans-Atlantic telegraph cable route – CC BY-NC 2.0.

The contemporary media age can trace its origins back to the electrical telegraph, patented in the United States by Samuel Morse in 1837. Thanks to the telegraph, communication was no longer linked to the physical transportation of messages; it didn’t matter whether a message needed to travel 5 or 500 miles. Suddenly, information from distant places was nearly as accessible as local news, as telegraph lines began to stretch across the globe, making their own kind of World Wide Web. In this way, the telegraph acted as the precursor to much of the technology that followed, including the telephone, radio, television, and Internet. When the first transatlantic cable was laid in 1858, allowing nearly instantaneous communication from the United States to Europe, the London Times described it as “the greatest discovery since that of Columbus, a vast enlargement…given to the sphere of human activity.”

Not long afterward, wireless communication (which eventually led to the development of radio, television, and other broadcast media) emerged as an extension of telegraph technology. Although many 19th-century inventors, including Nikola Tesla, were involved in early wireless experiments, it was Italian-born Guglielmo Marconi who is recognized as the developer of the first practical wireless radio system. Many people were fascinated by this new invention. Early radio was used for military communication, but soon the technology entered the home. The burgeoning interest in radio inspired hundreds of applications for broadcasting licenses from newspapers and other news outlets, retail stores, schools, and even cities. In the 1920s, large media networks—including the National Broadcasting Company (NBC) and the Columbia Broadcasting System (CBS)—were launched, and they soon began to dominate the airwaves. In 1926, they owned 6.4 percent of U.S. broadcasting stations; by 1931, that number had risen to 30 percent.

Gone With the Wind defeated The Wizard of Oz to become the first color film ever to win the Academy Award for Best Picture in 1939.

Wikimedia Commons – public domain; Wikimedia Commons – public domain.

In addition to the breakthroughs in audio broadcasting, inventors in the 1800s made significant advances in visual media. The 19th-century development of photographic technologies would lead to the later innovations of cinema and television. As with wireless technology, several inventors independently created a form of photography at the same time, among them the French inventors Joseph Niépce and Louis Daguerre and the British scientist William Henry Fox Talbot. In the United States, George Eastman developed the Kodak camera in 1888, anticipating that Americans would welcome an inexpensive, easy-to-use camera into their homes as they had with the radio and telephone. Moving pictures were first seen around the turn of the century, with the first U.S. projection-hall opening in Pittsburgh in 1905. By the 1920s, Hollywood had already created its first stars, most notably Charlie Chaplin; by the end of the 1930s, Americans were watching color films with full sound, including Gone With the Wind and The Wizard of Oz .

Television—which consists of an image being converted to electrical impulses, transmitted through wires or radio waves, and then reconverted into images—existed before World War II, but gained mainstream popularity in the 1950s. In 1947, there were 178,000 television sets made in the United States; 5 years later, 15 million were made. Radio, cinema, and live theater declined because the new medium allowed viewers to be entertained with sound and moving pictures in their homes. In the United States, competing commercial stations (including the radio powerhouses of CBS and NBC) meant that commercial-driven programming dominated. In Great Britain, the government managed broadcasting through the British Broadcasting Corporation (BBC). Funding was driven by licensing fees instead of advertisements. In contrast to the U.S. system, the BBC strictly regulated the length and character of commercials that could be aired. However, U.S. television (and its increasingly powerful networks) still dominated. By the beginning of 1955, there were around 36 million television sets in the United States, but only 4.8 million in all of Europe. Important national events, broadcast live for the first time, were an impetus for consumers to buy sets so they could witness the spectacle; both England and Japan saw a boom in sales before important royal weddings in the 1950s.

In the 1960s, the concept of a useful portable computer was still a dream; huge mainframes were required to run a basic operating system.

In 1969, management consultant Peter Drucker predicted that the next major technological innovation would be an electronic appliance that would revolutionize the way people lived just as thoroughly as Thomas Edison’s light bulb had. This appliance would sell for less than a television set and be “capable of being plugged in wherever there is electricity and giving immediate access to all the information needed for school work from first grade through college.” Although Drucker may have underestimated the cost of this hypothetical machine, he was prescient about the effect these machines—personal computers—and the Internet would have on education, social relationships, and the culture at large. The inventions of random access memory (RAM) chips and microprocessors in the 1970s were important steps to the Internet age. As Briggs and Burke note, these advances meant that “hundreds of thousands of components could be carried on a microprocessor.” The reduction of many different kinds of content to digitally stored information meant that “print, film, recording, radio and television and all forms of telecommunications [were] now being thought of increasingly as part of one complex.” This process, also known as convergence, is a force that’s affecting media today.

Key Takeaways

Media fulfills several roles in society, including the following:

• entertaining and providing an outlet for the imagination,
• educating and informing,
• serving as a public forum for the discussion of important issues, and
• acting as a watchdog for government, business, and other institutions.
• Johannes Gutenberg’s invention of the printing press enabled the mass production of media, which was then industrialized by Friedrich Koenig in the early 1800s. These innovations led to the daily newspaper, which united the urbanized, industrialized populations of the 19th century.
• In the 20th century, radio allowed advertisers to reach a mass audience and helped spur the consumerism of the 1920s—and the Great Depression of the 1930s. After World War II, television boomed in the United States and abroad, though its concentration in the hands of three major networks led to accusations of homogenization. The spread of cable and subsequent deregulation in the 1980s and 1990s led to more channels, but not necessarily to more diverse ownership.
• Transitions from one technology to another have greatly affected the media industry, although it is difficult to say whether technology caused a cultural shift or resulted from it. The ability to make technology small and affordable enough to fit into the home is an important aspect of the popularization of new technologies.

Choose two different types of mass communication—radio shows, television broadcasts, Internet sites, newspaper advertisements, and so on—from two different kinds of media. Make a list of what role(s) each one fills, keeping in mind that much of what we see, hear, or read in the mass media has more than one aspect. Then, answer the following questions. Each response should be a minimum of one paragraph.

• To which of the four roles media plays in society do your selections correspond? Why did the creators of these particular messages present them in these particular ways and in these particular mediums?
• What events have shaped the adoption of the two kinds of media you selected?
• How have technological transitions shaped the industries involved in the two kinds of media you have selected?

Anderson, Benedict Imagined Communities: Reflections on the Origin and Spread of Nationalism , (London: Verso, 1991).

Bilton, Jim. “The Loyalty Challenge: How Magazine Subscriptions Work,” In Circulation , January/February 2007.

Briggs and Burke, Social History of the Media .

Briggs, Asa and Peter Burke, A Social History of the Media: From Gutenberg to the Internet (Malden, MA: Polity Press, 2005).

Kay, Alan. “The Infobahn Is Not the Answer,” Wired , May 1994.

Library of Congress, “Radio: A Consumer Product and a Producer of Consumption,” Coolidge-Consumerism Collection, http://lcweb2.loc.gov:8081/ammem/amrlhtml/inradio.html .

McLuhan, Marshall. Understanding Media: The Extensions of Man , (New York: McGraw-Hill, 1964).

Mintz, Steven “The Jazz Age: The American 1920s: The Formation of Modern American Mass Culture,” Digital History , 2007, http://www.digitalhistory.uh.edu/database/article_display.cfm?hhid=454 .

Ramsey, Doug. “UC San Diego Experts Calculate How Much Information Americans Consume” UC San Diego News Center, December 9, 2009, http://ucsdnews.ucsd.edu/newsrel/general/12-09Information.asp .

State of the Media, project for Excellence in Journalism, The State of the News Media 2004 , http://www.stateofthemedia.org/2004/ .

Wallace, David Foster “E Unibus Pluram: Television and U.S. Fiction,” in A Supposedly Fun Thing I’ll Never Do Again (New York: Little Brown, 1997).

Understanding Media and Culture Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Article contents

Youth and media culture.

• Stuart R. Poyntz Stuart R. Poyntz Simon Fraser University
•  and  Jennesia Pedri Jennesia Pedri Simon Fraser University
• https://doi.org/10.1093/acrefore/9780190264093.013.75
• Published online: 24 January 2018

Media in the 21st century are changing when, where, what, and how young people learn. Some educators, youth researchers, and parents lament this reality; but youth, media culture, and learning nevertheless remain entangled in a rich set of relationships today. These relationships and the anxieties they produce are not new; they echo worries about the consequences of young people’s media attachments that have been around for decades.

These anxieties first appeared in response to the fear that violence, vulgarity, and sexual desire in early popular culture was thought to pose to culture. Others, however, believed that media could be repurposed to have a broader educational impact. This sentiment crept into educational discourses throughout the 1960s in a way that would shift thinking about youth, media culture, and education. For example, it shaped the development of television shows such as Sesame Street as a kind of learning portal. In addition to the idea that youth can learn from the media, educators and activists have also turned to media education as a more direct intervention. Media education addresses how various media operate in and through particular institutions, technologies, texts, and audiences in an effort to affect how young people learn and engage with media culture. These developments have been enhanced by a growing interest in a broad project of literacy. By the 1990s and 2000s, media production became a common feature in media education practices because it was thought to enable young people to learn by doing , rather than just by analyzing or reading texts. This was enabled by the emergence of new digital media technologies that prioritize user participation.

As we have come to read and write media differently in a digital era, however, a new set of problems have arisen that affect how media cultures are understood in relation to learning. Among these issues is how a participatory turn in media culture allows others, including corporations, governments, and predatory individuals, to monitor, survey, coordinate, and guide our activities as never before. Critical media literacy education addresses this context and continues to provide a framework to address the future of youth, media culture and learning.

• media culture
• media literacy
• consumer culture

Introduction

It would be absurd for teenagers today to forgo the Internet as a resource for schoolwork and learning experiences of all sorts. Whether to research an essay, acquire new skills, find an expert, watch a video clip, or contribute a blog post, the Internet is often the first source that students turn to pick up new information, to access useful networks, or to find resources that they need to accomplish whatever it is they want to learn. And why wouldn’t it be? The Internet is now a digital learning economy populated by YouTube and Vimeo channels, social media sites like Wikipedia, software and learning games, library data archives, learning television shows, documentaries, massive open online courses (MOOCs), and assorted other resources that are changing when, where, what, and how young people learn. Some educators, youth researchers, and parents lament this reality (Bakan, 2011 ; Louv, 2008 ), but today’s youth, media culture, and learning are nevertheless entangled in a rich set of relationships.

These relationships and the anxieties that they produce are not new. Since the earliest decades of the 20th century , learning dynamics have been thought to be integral to the way youth and media cultures weave together. But these relationships are vexed; the connections among youth lives, media, and education are sites of tremendous anxiety and concern around the world. Yet learning is now such a profoundly mediated experience that traditional dichotomies separating education and entertainment, work and leisure, expert and nonexpert, and pedagogy and everyday life are no longer helpful.

In this article, we examine this context and address how relations among youth, media culture, and learning have been understood since the turn of the last century. Our story begins in the Anglo-American world, but it has quickly become global as media and youth cultures expand around the world. We highlight the anxieties and panics common to thinking about media in young people’s lives and indicate where and how the mediation of youth learning has been taken up to support progressive ends through the development of novel resources, institutions, and pedagogies that nurture young people’s agency, identities, and citizenship. Our survey examines how specific media forms, including film, television, and Web design, have been calibrated to support young people’s learning through the media, and the development of media literacy education to promote critical learning about the media. To conclude, we detail three major problematics that continue to shape the relationships among youth, media culture, and learning.

Teen Screens

Teenagers graduating from high school in 2017 across the global North and much of the global South have always known smart mobile devices, social media, and YouTube, near-constant data surveillance, the ability to Google facts as needed, and texting, messaging, and posting as part of the regular rhythms of daily life. While many statistics have been collected over the years about the time that adolescents spend immersed in media, the general impression is that most children and youth are more involved than ever with media technologies and content. A new area of children’s and youth media has emerged in recent years. It is a world where the Internet, mobile devices, and “television,” now consumed across multiple platforms, compete for attention alongside older media (i.e., radio, appointment television, and movies). Various studies conducted in recent years have sought to understand these developments, with particular attention given to investigating the role of the Internet, social media, smartphones, and mobile technologies in young people’s lives. Regular television and radio continue to hold a place among teenagers’ media choices, and along with mobile phones, they are part of a primary youth media ecology in the global North and South (Common Sense Media, 2015 ; Livingstone et al., 2014 ).

Today, however, one can no longer assume that television programming is viewed on a television set via regularly scheduled broadcasting. While watching television continues to make up a significant portion of teens’ overall media usage in the United States, Canada, Europe, and other regions (Common Sense Media, 2015 ; Caron et al., 2012 ; Livingstone et al., 2014 ), smart TVs, on-demand services, mobile devices such as smartphones and tablets, and video-streaming services such as YouTube, Netflix, and Baidu have redefined what it means to “watch television.” Because the options for consuming content now exist simultaneously across many platforms, there is also a significant amount of diversity in young people’s preferences and patterns of use. Music, for example, remains the most preferred medium among teens, but among only about one-third of teens (30%). After music, video games are a favorite among 15%, reading among 10%, social media among 10%, and television among 9%. The fragmenting of tastes and preferences is notable, with no single medium standing out above all. Added to this is the diversity of ways that teens can engage in these activities, as well as differences in relation to class, gender, and race/ethnicity (Common Sense Media, 2015 ). The point to be made is that changes in how young people spend time with the media are taking place as part of longer-term trends in how media is knit into adolescents’ lives.

At the center of this trend is the fact that young people simply have more media options—both in terms of the media technology used and the content available—and these options are tightly wedded to the daily lives of children and youth. For instance, 57% of teens in the United States have a television set in their bedroom, 47% have a laptop computer, 37% have a tablet, and 31% have a portable game player (Common Sense Media, 2015 ). Sonia Livingstone ( 2009 , p. 21) identifies these technologies with “screen-rich ‘bedroom cultures,’” which have become the norm for kids in countries across the global North. Adding to and fostering media use in screen-rich bedroom cultures is the fact that two-thirds of teens (67%) now own their own smartphone, on which they talk and text, access social media (40%), and listen to music in daily patterns and rhythms (Common Sense Media, 2015 ).

With all these media options available, it is not surprising that teens are more likely than in the past to be media multitaskers, able to pack more media into an hour of consumption than was possible in previous generations. Young people in the United States spend approximately nine hours a day consuming media, for example, but they consume more than one medium at a time. In fact, 50% of teens say that they watch television while doing homework, and 51% say that they use social media some of or all the time when they do homework (Common Sense Media, 2015 ). The typical teenage user today is someone doing homework while watching Netflix, listening to music, and responding to the occasional text, Snapchat, or Instagram message. In this way, screens do not go away as much as they have become environmental in youths’ lives.

This story casts a pall over contemporary youth cultures for some. It is as though the media machine is never absent from youths’ time and space. It is attached to and formative of the worlds of young people, and it would appear to allow for no distance or time away from screens and representations in everyday life. Concerns of this sort are not new. They echo panicked worries about the consequences of young people’s media attachments that have existed for decades. To make sense of these worries, it is helpful to begin with the history of youth and youth culture, terms which are not exclusive to, but find an early emergence in, the West.

Youth as a Distinct Life Stage

The concept of youth can feel as though it has been with us for centuries. But while the age of transition between childhood and adulthood exists across societies, the idea that this period is associated with a particular group of people—youth—and the cultures that they partake in is a recent phenomenon. Andy Bennett (Bennett & Kahn-Harris, 2004 ) tells us that historical instances of what we now call “youth culture” can be traced back to the 17th and 18th centuries to a group of London apprentices whose dress, drinking, and riotous conduct set them apart from others. Early youth cultures can also be linked to stylistically distinct groups of young workers in northern England in the late 19th century , and to what Timothy Gilfoyle ( 2004 , p. 870) calls the “street rats and gutter snipes” of New York City, who developed oppositional subcultures to challenge adult authority from the mid- 19th century onward. But it wasn’t until the turn of the last century that a modern notion of youth took hold. Schooling would be key to this development.

Publicly funded or supported schooling on a mass scale was regularized in the United Kingdom by the late 19th century and had been ongoing in the United States in the post–Civil War period (i.e., after 1860–1865 ). Public schools developed around the same time in French and English Canada, and slightly later ( 1880 ) in Australia. The practice of batching students into groups by age contributed to the emergence of a new subject position linked to the teen years. If schools started this process, worries about delinquency served to consolidate the notion of youth as a stage of development. Juvenile crime in particular, initially considered primarily an affliction of poor and working-class youth, became generalized by the 1890s as juvenile delinquency and applied to all youth (Gillis, 1974 ). The fear of rising crime rates led to legislative action and the expansion of welfare provisions in the United Kingdom and the United States. The resulting system of social services addressed adolescents as a particular age cohort with specific interests and needs (Osgerby, 2004 ).

By the early 20th century , in psychology and pedagogy studies, G. Stanley Hall’s seminal text, Adolescence: Its Psychology and Its Relations to Physiology, Anthropology, Sociology, Sex, Crime, and Education (Hall, 1904 ) addressed this stage of life as a specific period of development associated with tumult and uncertainty—the sturm and drang of adolescence. Thinking of adolescence in these terms reflected the worries of legislators, educators, and reformers, but it was not until the early 1940s that the notion of youth culture was coined by the American sociologist Talcott Parsons ( 1942 ). Parsons used the phrase youth culture to name a specific generational cohort experiencing distinct processes of socialization that set them apart from others. Fears about young people’s maladjustment to war during the 1940s continued to feed worries about youth delinquency (Gilbert, 1986 ). But more significantly, a series of changes in the social, economic, and cultural lives of adolescents that began prior to World War II and consolidated during the postwar years proved essential to marking out a modern notion of youth culture.

Media and consumer markets were integral to these changes. From the start of the 20th century , mass media were among the key developments shaping youth culture and learning. This was evident in the United Kingdom and the United States, where industrialization and mass consumer markets emerged earlier than in other nations. This reveals something about the characteristics of youth culture; in many ways, youth cultures (dance, music, fashion, sports, etc.) have always been mediated and shaped by the effects of mass production, wage labor relations, and urban experience. In this way, youth and modernity are tightly connected. Modernity is linked to experiences of change driven by urbanization and migration, the expansion of mass, factory-based production, and the proliferation of images and consumerism as normative conditions of everyday life. Since the late 19th and early 20th centuries , youth have been harbingers of these developments and have often been considered the archetypical subject of modernity.

Early Mass Media and Youth Audiences

The tendency to link youth with the changes characterized by modernity has produced a history of anxieties where the relationships among youth, media culture, and education are concerned. These anxieties first appeared in response to the violence, vulgarity, and sexual desire in early popular culture (e.g., penny novels and mass sporting events, like Major League Baseball), which many educators thought posed an imminent threat to culture. The emergence of the cinema at the turn of the 20th century epitomized these fears by forever changing the nature of the intergenerational transmission of knowledge. Movies can be understood with little tuition, meaning that they can fix the attention of all age groups on the screen, a development that proved particularly attractive to children. Early cinematographers were able to stage dramas on a scale unheard of in live theater, to command an audience much greater than literature could, and hence to shape the popular imagination as never before. But because movies work through the language of images, they were thought to create highly emotional—and intellectually deceitful—effects. Images were thought to leave audiences (particularly young people) in something like a trance, a state of passivity that left adolescents open to forms of manipulation that were morally suspect and politically dangerous.

These fears were common, and yet for some, the very fact that movies could reach larger and more diverse audiences—including women and the working class—meant that the medium held a promise for learning that couldn’t be ignored. Such responses not only reflected the sentiment of early film boosters, but they also were part of a more nuanced sense of how life—including the experience of learning—was changing in the 20th century . In a remarkable series of essays, Walter Benjamin ( 1969 , 1970 ) argued thus, suggesting that movies could widen audiences’ horizons through the unique technology of the shot, the power of editing, and sound design. These tools allowed people to see and experience distant lands, other times, and new and fantastical experiences in live-action and highly structured narrative formats. Charlie Chaplin’s The Gold Rush ( 1925 ), MGM’s The Great Ziegfeld ( 1936 ), and Victor Fleming’s The Wizard of Oz ( 1939 ) exemplified film’s early appeal because they seemed capable of helping people to dream and escape vicariously from everyday experiences to imagine a different (and perhaps better) world.

Not surprisingly, Benjamin’s was a minority view in the mid- 20th century . Far more common were fears that modern media would serve to undermine how young people learn proper culture—meaning good books and the right music and stories thought to foster a vibrant and meaningful cultural life. Benjamin’s colleagues in the Frankfurt School (so-called for the city where their work began), Theodor Adorno and Max Horkheimer, were especially influential in this regard. Drawing from their experiences with the role that media (i.e., radio and film) played in the rise of fascism in Germany, as well as their disappointment with the quality of early popular music and Hollywood movies, Adorno and Horkheimer ( 1972 ) argued that the culture industries (the artifacts and experiences produced by the corporations who sold or transmitted film, popular music, magazines, and radio) threatened to undermine rich and autonomous forms of cultural life. They meant that movies, advertisements, and eventually television were signs of the commodification of culture, an indication that culture itself—epitomized by the rich European traditions of classical music, painting, and literature—was being reduced to a sellable thing, a commodity just like any other in capitalist societies.

In this context, Adorno and Horkheimer suggested that culture no longer works to promote critical and autonomous thought; rather, the culture industries promote sameness, a uniformity of experience and a standardization of life that at best serve to distract people from significant issues of the day. Through childish illusion and fantasy, the culture industries produce false consciousness, a form of thinking that misinterprets the real issues that matter in our lives, leaving young people and adults blissfully unaware of key issues of common concern that demand our attention and action. For those suspicious of these observations, they are worth considering in light of Donald Trump’s election as president of the United States in 2016 . Since the election, it has become clear that distraction (by “fake news,” for instance) and illusion (facilitated at least in part by foreign manipulation of social media) played a vital role in the campaign and Trump’s eventual election.

Youth Markets and Media Panics

The concerns of the Frankfurt School found a receptive audience in the second half of the 20th century . The postwar decades mark an especially significant period of expansion in youth markets and youth culture in the West (Osgerby, 2004 ). Increasing birth rates during the postwar baby boom fueled the expansion of youth markets, as did the extension of mass schooling, which “accentuated youth as a generational cohort” (Osgerby, 2004 , p. 16). Complicating this were the emergence of television and an intensely organized effort to shape and calibrate the spending power of young people in the service of conspicuous consumer consumption.

First introduced to the general public at the 1939 New York World’s Fair, in the postwar years, television became a new kind of hearth around which parents and children would gather. In the United States, television was initially thought potentially promising for children’s education. The small screen represented the promise and possibility of modern times. Not surprisingly, this sentiment was short lived (Goldfarb, 2002 ). By the late 1950s and 1960s, it became apparent that “most children’s programming was produced with the size of the audience rather than children’s education in mind. [As a result,] television [became] the source of anxious discourses about mesmerized children entranced by mindless cartoons, punctuated by messages from paying sponsors” (Kline, Stewart, & Murphy, 2006 , p. 132; also see Kline, 1993 ). These worries aligned with increasing concerns about the dangerous and morally compromising influence of rock ‘n’ roll, popular magazines, early celebrities, and movies in youths’ lives, and what resulted was a media panic that harkened back to the earliest days of mass media.

Most often characterized by exaggerated claims about the impact of popular commercial culture on children and youth, media panics are a special kind of moral frenzy over the influence of media on vulnerable populations (Drotner, 1999 ). Stanley Cohen’s groundbreaking study of the mods and rockers, Folk Devils and Moral Panics , suggests that emerging youth cultures became the most recurrent type of moral panic in Britain after World War II (Cohen, 1972 ). He reveals how youth are positioned in postwar industrial societies as a source of fear and often misplaced anxiety. His study has been criticized for simplifying the meaning of the term moral panics and for underestimating how complex media environments can shape them (McRobbie & Thornton, 1995 ); nonetheless, his work draws attention to the ways that overwrought fears of youth and media culture can come to act as stand-ins for larger social anxieties. In the process, youth and youth culture become scapegoats. Media panics don’t offer helpful tools for explaining social change, in other words, as much as they distract parents, educators, and others from making sense of the formative conditions shaping young lives.

Media panics continued to appear throughout the 1980s, 1990s, and 2000s. In the United Kingdom, for instance, media panics arose around “video nasties” and the risks that horror films and sexually explicit material were thought to pose for youth (Oswell, 2002 ). Related concerns arose in the 1990s regarding video games and violence, the presence of dangerous and disturbing messages buried in the lyrics of popular music, and fears about fantasy board games, including Dungeons and Dragons . More recently, anxieties have come to the fore having to do with the role of the Internet and social media in young people’s lives, including fears of “stranger danger,” cyberbullying, and the likelihood that teenagers are sharing explicit images of themselves and others online (i.e., “sexting”).

We note these fears not to dismiss them outright, but to draw attention to the history of anxieties that have characterized worries about youth and media culture. Such concerns are often underpinned by the view that young people are vulnerable and highly impressionable persons unable to manage the impact of media in their lives. Indeed, the wariness of public officials, parents, health practitioners, and educators toward media is still today often underpinned by deeper commitments to a sense that youth is a time of innocence and hope. Whether understood biologically as a period of maturation toward adulthood or as a distinct generational cohort characterized by shared processes of socialization, adolescence has long been a repository for both the greatest hopes and fears of a nation. While youth are often considered a risk to society and the reproduction of social order, they also have long been framed in connection with the future health and well-being of nations. The result is that youth often occupy a contradictory space in relation to media culture (Drotner, 1999 ).

On the one hand, popular media culture has been a vital resource through which youth communities, subcultures, and generations have defined themselves, their desires, and their hopes and dreams for decades. This continues to be reflected in the dynamic ways that youth are using and creating digital media to shape their lives and address matters of common concern in societies around the world. We take up these developments in more detail later in this article.

On the other hand, it is evident that consumerism and commercial media culture remain sources of tremendous anxiety. The media content that teenagers access—beyond the watchful eye of guardians and educators—and the way that they learn about gender, race, sexuality, the environment, and other issues continues to raise alarms. From at least the 1980s onward, the quantity of media culture has expanded around the world, meaning that more advertising, more commercial screens, more branded experiences of play, and more intensive systems of corporate surveillance and tracking have become common features of youths’ lives.

The digitization of media and the emergence of more dynamic, participatory media cultures (Jenkins, 2006 ) are crucial to this development, as we explain in the final section. But changes in media concentration and the development of vast media conglomerates—including Google, Disney, Time Warner, Viacom, Baidu, and News Corp—that produce media commodities and experiences for various national markets have been instrumental in shaping the tensions and impact of media culture on youth lives. It is just these sorts of developments that have long raised the concerns of educators and others who remain deeply ambivalent about the relationship between consumer media and young people. The consequence of this ambivalence has led some educators to argue that media, including film, television, and the Internet, can have a broader educational impact, particularly given their ability to reach large audiences. In the following sections, we take up this possibility and address how learning media and media education have been developed to create forms of public pedagogy with the potential to enrich young people’s learning.

The Media as Learning Portal

While the ties between consumer culture and media continue to raise worries, television’s reach and increasingly central role in families have drawn the attention of educators who argue that it can be repurposed to have a broader educational impact. This sentiment crept into educational discourses throughout the 1960s in a way that would shift the thinking about youth, media culture, and education. Educational media programming was not a new idea in the decade so much as it extended and contributed to an older tradition of using stories and folk tales to teach moral lessons to children (Singhal & Rogers, 1999 ). What was different in the 1960s (and today), however, is that this work wasn’t (and isn’t) being undertaken around the local hearth; it was (and is) developing through the conventions, institutions, and practices of a highly complex media system.

Using this media system to create successful learning resources has been a delicate business. The idea of using radio and documentary movies as informational (and often didactic) educational tools to teach kids social studies, geography, and history has a long tradition in national schooling systems. More dynamic forms of educational programming came online in the late 1960s, led by a then-remarkable new program called Sesame Street that came to epitomize these developments.

Created by the Children’s Television Workshop (CTW) in 1969 as part of the so-called American war on poverty (Spring, 2009 ), Sesame Street helped launch the Public Broadcasting System (PBS) in the United States as a counterweight to the influence of commercial programming in the American mediasphere. Originated by Joan Ganz Cooney and Lloyd Morrisett, Sesame Street drew lessons from early children’s television programming in countries like Canada and the United Kingdom (Coulter, 2016 ) and set out to promote peaceful multicultural societies and to provide inner-city kids with a head start in developing literacy and numeracy skills. To do this, the now well-known strategy was to adapt conventions of commercial media—muppets, music, animation, live-action film, special effects, and visits from celebrities—to deliver mass literacy to home audiences.

By the late 1990s, approximately 40% of all American children aged 2–5 watched Sesame Street weekly. From the 2000s onward, the reach of Sesame Street became global, extending to 120 countries and including many foreign-language adaptations developed with local educators in Bangladesh, China, Egypt, Germany, Israel, Palestine, Russia, South Africa, and many other places (Spring, 2009 ). With global audiences, the show’s storylines and issues addressed have also changed. Sesame Street is now engaged in raising awareness and understanding about a host of global issues. For instance, in the South African coproduction, a muppet named Kami who is HIV-positive was introduced in response to the large numbers of South African children who are HIV-positive. Through Kami and related stories, the goal of the program is “to create tolerance of HIV-positive children and disseminate information about the disease” across South Africa” (Spring, 2009 , p. 80). Meanwhile in Bangladesh, the local version of Sesame Street has been used to promote “equality between social classes, genders, castes, and religions” (Spring, 2009 , p. 80).

This success led to the development of other CTW educational programs, including The Electric Company , 3-2-1 Contact , and Square One TV . A conviction that electronic and digital media can support progressive educational goals has also fueled the development of a learning media industry over the past two decades. We are in fact witnessing a veritable explosion of educational media, including an array of educational learning software ( Math Blaster , JumpStart , Where in the World Is Carmen Sandiego , etc.) designed to improve older students’ competencies (Ito, 2008 ). Some of this media may be useful, but evidence about the learning value of many of these programs remains scant (Barbaro, 2008 ). On the other hand, at least three other forms of educational media have continued to develop, and in ways that can be beneficial to youth learning. They include public service announcements (PSAs), entertainment education, and cultural jamming.

Public Service Announcements

Public service announcements (PSAs) are now ubiquitous. They can be seen in schools, on television, online, and at commercial film screenings. They address issues ranging from the dangers of smoking, alcohol, and drugs, to concerns about youth driving habits, bullying in schools, what children are eating, and a host of other media-related social causes and health crises. At root, the strategy with PSAs isn’t altogether different from that of learning-oriented programs like Sesame Street . While the broad research and learning agenda that informs Sesame Street isn’t often replicated with PSAs, the idea that commercial media language can be repurposed to influence behavior is common to both formats.

PSAs use the language of advertising—quick, emotional, and sometimes funny messages that emphasize hard-hitting lessons—and the practices of branding to alter behavior or encourage youth to get involved with issues shaping their lives. Studies suggest these strategies can be remarkably effective for influencing young people’s behavior (Montgomery, 2007 , 2008 ; Wakefield, Flay, Nichter, & Giovino, 2003 ; Singhal & Rogers, 1999 ; DeJong & Winston, 1990 ). Wakefield et al. ( 2003 ) for instance, review a number of studies that show antismoking PSAs are useful tools for changing kids’ attitudes, especially when combined with school support programs that help youth to quit or avoid smoking.

These successes are important, of course, because they attest to the ways that learning through media can be nurtured in creative, dynamic, and effective ways, even in a time when media saturation is common in youth lives. A cautionary note is nonetheless in order. PSAs have become so common today that companies are using PSA-like formats to promote everything from cars to personal care products. The personal health products company, Unilever Inc., for instance, has been especially successful with their Dove “Campaign for Real Beauty.” Cutting across online platforms as well as television and film, the campaign has foregrounded the way that beauty ads create unrealistic notions about women’s body images. This is an important message, to be sure; however, while this campaign was underway, Unilever launched an equally provocative campaign for AXE body products for men. What stood out in the latter campaign was precisely the opposite message about women’s body images; AXE ads in fact seemed to suggest that women matter only when their appearance corresponds to a rather tired and old set of stereotypes. This doesn’t necessarily undermine the value of the Dove Campaign for Real Beauty, but it does suggest that the value of PSAs (particularly when developed as singular learning resources) may be waning as this style of communication becomes just one more strategy for channeling commercial messages to youth.

Entertainment Education

Another strategy, often called entertainment education , has a similarly long history in both the global North and South (Singhal & Rogers, 1999 ; Tufte, 2004 ). Distinct from the more explicit focus of learning TV and PSA campaigns, this strategy takes advantage of the fact that it has been clear for some time that youth negotiate their identities and values through popular media representations and celebrity identifications. Because of this, educators and youth activists have turned to network programming (e.g., Dawson’s Creek , MTV’s Real People , and Glee ), as well as teen magazines (e.g., Teen People and Seventeen ) as vehicles for developing storylines and articles that address issues in youth’s lives. Similar practices are evident around the world. In India, Mexico, Brazil, and South Africa, for instance, popular television formats like soap operas and youth dramas (e.g., Soul City and Soul Brothers in South Africa) have been used to raise awareness and change unhealthy behaviors related to a host of issues, including child poverty, community health, HIV-AIDS, and gun violence.

In a related vein, the Kaiser Foundation in the United States has been influential in the development of a multinational set of entertainment education programs on HIV-AIDS in partnership with the United Nations. Since 2004 , the Kaiser Foundation has partnered with the United Nations, the British Broadcasting Corporation (BBC), the South African Broadcasting Corporation, Russia’s Gazprom-Media, Rupert Murdoch’s Star Group Ltd. in India, and more than 10 other media companies to develop a Global AIDS initiative. This eventually led to the integration of HIV-AIDS messages into various programs watched by young people, including a reality series in India modeled on American Idol , called Indian Idol (Montgomery, 2007 ). Similarly, series like the Degrassi franchise in Canada and the United States have addressed issues such as family violence, school shootings, mental illness, and questions about sexuality (Byers, 2008 ). Other series, including Buffy the Vampire Slayer , have ventured into similar territory, and while many educators are perhaps wary of the close working partnership between commercial broadcasters and producers in entertainment education, others note that the very success of this kind of programming demonstrates that media culture can be more than entertainment; it can be a form of meaningful pedagogy that helps young people engage in real social, cultural, and political debate.

Culture Jamming

Fomenting social, cultural, and political debate has been the objective of a third strategy used by educators and progressives concerned about youth, media culture, and education. Culture jamming draws on a long tradition of using media techniques with satire and parody “to draw attention to what may otherwise go unnoticed” in society (Meikle, 2007 , p. 168). Antecedents to culture jamming include the anti-Nazi dada posters of John Heartfield (born Helmut Herzfeld) and the détournment tactics of the Situationist Movement of the mid-1950s and 1960s, which sought to dismantle the world of commercial media culture that transforms “[e]verything that [is] directly lived . . . into a representation” (Debord, 1994 , p. 1).

Culture jammers frequently argue that our lives are dominated by a vast electronic and digital field of multimodal texts (images, audio, and now hypertext and hyperlinks), and the only way to respond is to use the design methods (pastiche, bricolage, parody, and montage) and genres (advertising, journalism, and filmmaking) that characterize commercial media to challenge media power and taken-for-granted assumptions within contemporary culture (Kenway & Bullen, 2008 ). Mark Dery ( 1993 , p. 1) calls this a form of “semiological guerrilla warfare,” through which culture jammers fight the status quo by using the principles of media culture to upend the meanings and assumptions operating in this culture.

Perhaps the most common and popular form of culture jamming is the sub-vertisement that groups like Adbusters have made popular. Sub-vertisements use popular references and techniques in branding campaigns to turn the meaning of logos, branded characters, and signs (like the Absolut Vodka bottle) on their heads. (See http://adbusters.org/spoofads/index.php for a gallery of examples that target fast food culture, alcohol and fashion ads, and political communication.) Other groups, including the Yes Men , have developed another culture-jamming strategy based around highly elaborate spoofs of websites, media interviews, and public corporate communications. Reverend Billy and his Church of Stop Shopping is yet another example of culture jamming. Reverend Billy and his allies use impromptu, guerrilla theater tactics to raise awareness of the deleterious effects of consumerism (i.e., sweat shop labor, debt, climate degradation, etc.) in society. The idea behind this and similar work is to use fun yet subversive tactics to offer radical commentary about common images, brands, and ideas that circulate in our lives. These learning practices are open to all, of course, but they have been especially relevant among educators eager to address critical issues about youth media culture.

Media Education and Direct Interventions in Youth Learning

Learning media aims to educate people through various media forms, and while this continues to be a popular strategy, for more than 80 years educators and activists have also turned to more direct interventions to affect how young people learn and engage with media culture. Media literacy education addresses how media operates in and through particular institutions, technologies, texts, and audiences. In its early development, media education tended to position schools and teachers as the defenders of traditional culture and impressionable youths. Early relationships among youths, media cultures, and education were framed around a reactionary stance that implored educators to protect youth from the media. F. R. Leavis and Denys Thompson ( 1933 ) were the first to champion this protectionist phase of media education in their book Culture and Environment , which is credited as the first set of proposals for systematic teaching about mass media in schools. Leavis and Thompson’s work includes a strong prejudice against American popular culture and mass media in general and reflects the aspirations for early media education within schools to inoculate young people against media messages to protect literary (i.e., high) culture from the commoditization lamented by mass culture theorists (Hoechsmann & Poyntz, 2012 ).

These sentiments remained strong into the early 1960s, but much as learning media took a new and compelling turn in this decade, so too did media education. Fueling this trend was the belief that educators could adapt curricula and teaching practices to the increasing role of commercial television and movies in young people’s lives. In the United Kingdom, this sentiment led educators to develop a screen education movement based around the critical use of movies in classrooms. Drawing from the influential work of Richard Hoggart’s Uses of Literacy ( 1957 ) and Raymond Williams’s Culture and Society ( 1958 ), the purpose of screen education was to study the popular media that teenagers were watching so that they would be in a better position to understand their own situation in the world, including the causes of their alienation and marginalization.

A similar desire to help youth see connections between school and everyday life motivated early initiatives in media education in Australia and Canada. Pedagogically, this led to the development of film analysis and film production courses, which drew inspiration from cultural shifts in the way that movies were understood. No longer seen simply as forms of entertainment, film education focused on the way that popular Hollywood movies (e.g., Easy Rider and Medium Cool in 1969 ) reflected social and cultural values and were thus thought deserving of critical attention. This meant teaching students to understand the language of cinema and the ways that movies engage and shape prospects for social and political change.

As an outgrowth of this work, the 1980s and 1990s witnessed the first sustained period of institutionalization of media education. Key curricular documents were produced, and media education entered the school curricula in many countries in a formal way for the first time. The Canadian province of Ontario led the way, mandating the teaching of media literacy in the high school English curriculum in 1987 . Eventually K–12 students across Canada would receive some form of media education by the end of the 1990s. Meanwhile in the United Kingdom, the late 1980s witnessed the integration of media education into the curriculum as an examinable subject for students pursuing university entrance. This helped to fuel the popularity of courses in media studies, film studies, and communication studies in schools, and by the 1990s and 2000s, additional intermediate courses in media studies were added to the curriculum.

In Australia, the late 1980s and 1990s marked a period of expansion in school-based production and media education training, in part because such training was seen to be an ideal way to equip young people with the technical skills and competencies needed to compete in a globally competitive, highly mediated world (Edith, 2003 ; McMahon & Edith, 1999 ). Similarly, in various non-English-speaking countries, including Norway, Sweden, and Finland, media literacy developed and expanded throughout the 1990s (Tufte, 1999 ).

Even when not included in the formal curriculum, media education became a pedagogical practice of teachers aware of the impact of the media in the lives of their students. In particular, in those countries in the global South where the broader educational needs of the society were still focused on getting children to school and teaching basic literacy and numeracy, media education may not have emerged in the mandated curriculum, but teachers were drawing on media education strategies to help youth make sense of and affect their worlds.

In the United States, school-based media education initiatives were slower to get off the ground. In 1978 , in response to children’s increasing television consumption, the Parents-Teachers Association (PTA) convinced the U.S. Office of Education to launch a research and development initiative on the effects of commercial television on young people. In short order, this initiative led the Office of Education to recommend a national curriculum to enhance students’ understanding of commercials, their ability to distinguish fact from fiction, the recognition of competing points of view in programs, an understanding of the style and formats in public affairs programming, and the ability to understand the relationship between television and printed materials (Kline et al., 2006 ).

Ultimately, attempts to implement this curriculum were hampered in the early 1980s as President Ronald Reagan’s move to deregulate the communications industry challenged efforts to develop media education in U.S. schools. Nonetheless, these early developments proved crucial in establishing the ground from which more recent media education initiatives have grown. Robert Kubey ( 2003 ) noted that as of 2000 , all 50 states included some education about the media in core curricular areas such as English, social studies, history, civics, health, and consumer education.

Beyond schools, a number of key nongovernmental organizations (NGOs) have developed over the past two decades and have promoted dynamic forms of media education. The Alliance for a Media Literate America (AMLA), a national membership organization chartered in 2001 to organize and host the National Media Education Conference every two years and to promote professional development, is of particular note. So too are the Media Education Foundation (MEF), which produces some of the most important media education resources in North America, and the Centre for Media Literacy (CML), which offers a helpful MediaLit Kit to promote teaching and learning in a media age.

Literacy and Production

While often led by educators, parents, and young people, these developments in media education have been enhanced by interest in a broad project of literacy. The role and discussion of literacy discourse in media education go back to at least the early 1970s in the United States (Kline et al., 2006 ). As media education has internationalized, however, there has been a tendency to turn to literacy metaphors to conceptualize the kinds of media learning enabled through media education. As media education has increasingly become part of school curricula, the language of literacies also has been a familiar and useful framework to situate classroom (and out-of-school) practices. The New London Group’s ( 1996 ) “pedagaogy of multiple literacies” has been especially influential, offering a framework to address the diverse modalities of literacy (thus, multiple literacies) in complex media cultures, alongside a focus on the design and development of critical media education curricula.

While the New London Group’s work has helped to support the development of media literacy education in an era of multimodal texts, the arrival of the personal computer and the emergence of the Internet have been accompanied by the proliferation of a whole host of digital media technologies (e.g., cameras, visual and audio editing systems, distribution platforms, etc.), encouraging the integration of youth media production into the work of media education. Media production has an impressive history in the field of media literacy education going back to at least the 1960s, when experiments with 16-mm film production in community groups and schools were part of early film education initiatives in the United Kingdom, Canada, Australia, and other countries. By the 1990s and 2000s, media production became a common feature in media education practices because it was thought to enable young people to learn by doing , rather than just by analyzing or reading media texts. Newly accessible broadcasting (or narrowcasting) opportunities made available through Web 2.0 platforms (e.g., YouTube, Facebook, wiki spaces, etc.) accelerated these developments, encouraging the growth of information training programs in schools that focus on Web design, software training, and mastering camera skills in ways that emphasize technological mastery as an end in itself.

The turn to information training is perhaps not surprising, but while technical skills training can help young people to learn key competencies that may lead to job prospects, technical training on its own misrepresents the critical and civic concerns that have long animated media literacy education. How the civic and political involvement of youth are emerging inside highly engaging digital media cultures is one of three major issues examined in the next and final section of this article, where we address pressing questions about contemporary relationships among youth, media culture, and learning.

Contemporary Issues in Youth Media Culture and Education

Recent questions about youth and media culture are tangled up with the participatory condition common to network societies (Sterne, Coleman, Ross, Barney, & Tembeck, 2016 ; Castells, 1996 ). The age of mass media was preoccupied with problems of representation, atomization, homogenization, and manipulation, and these problems defined the thinking about youth consumption and commercial culture in much of the 20th century . This is reflected in the anxieties and studies noted earlier in this article. As we have come to read and write media differently in a digital era, however, a new set of problems has arisen (Chun, 2016 ). Among these is the new role of participation and a participatory turn in media culture that has enabled users (or those we used to call audiences ) to become more active and involved with brands, franchises, celebrities, technologies, and social media networks across everyday life (Jenkins, 2006 ). This turn is evidenced by the increasing amount of time that youth spend with screens, but it is also a function of the way that many of us now interact with media culture. Audiences have always been actively involved with still and moving images, celebrities, sports, and popular music, among other artifacts. Fan cultures exemplify this, as do studies of how real-life audiences talk about and use media (Buckingham, 1993 ; Williams, 2003 ; Silverstone, 2001 ; Scannell, 1989 ; Radway, 1984 ).

But today we are called on to participate in digital media culture in new ways. Participation has become a condition that is “both environmental (a state of affairs) and normative (a binding principle of right action)” (p. vii), and our digital technologies and highly concentrated media industries are woven into the fabric of this state of affairs (Sterne et al., 2016 , p. vii). “These media allow a growing number of people to access, modify, store, circulate, and share media content” in ways that have been available only to professionals or a select few in the past (Sterne et al., 2016 , p. viii). As digitalization has changed the nature of media production, we have not only become more involved and active in our media use, but our interaction with digital media has allowed others to interact with us in new and sometimes troubling ways. This is the paradox of the participatory condition, and it shapes how youth media culture and education are connected today.

Issue 1: Surveillance, Branding, and the Production of Youth

To begin with, the pointy end of the participatory paradox has to do with the way that digital media cultures allow others, including corporations, governments, and predatory individuals, to monitor, survey, coordinate, and guide our activities as never before. With our data footprint, states, political parties, media, toy, and technology companies (as well as health, insurance, and a host of other industries) become data aggregation units that map and monitor youth behavior to interact with, brand, and modify this behavior for profitable ends. Big data enables the production of complex algorithms that produce what Wendy Chun ( 2016 , p. 363) calls “a universe of dramas” that dominate our attention economies. These dramas (the stories, celebrities, associations, and products with which we interact) are “co-produced transnationally by corporations and states through intertwining databases of action and unique identifiers.” Databases and identifiers enable algorithms to target, engage, and integrate a diverse range of youth into the global imaginary of consumer celebrity cultures and the archives of surveillance states (Chun, 2016 ). The American former military contractor and dissident Edward Snowden draws our attention to this universe in the documentary CitizenFour , which tells his story, and makes clear that instead of governments and corporations being accountable to us, we are now, regularly and without knowing it, accountable to them (Snowden, 2016 ).

Compounding these concerns, strangers can now access youth in ways that magnify the potential damage done by the pointy end of the participatory paradox. Fears about stranger danger and cyberbullying have been especially acute in recent years, and while these fears are not new (Poyntz, 2013a ), they have been central to panicked reactions among parents, educators, and others wary of youth media culture. These fears are often connected to worries about online content that young people now access, including vast troves of pornography available at the click of a button, as well as worrying online sites that promote hate, terrorism, and the radicalization of youth. The actual merits of concerns about who is accessing youth and what content they are accessing are sometimes difficult to gauge; nonetheless, it remains the case that for the foreseeable future, one of the fundamental issues shaping relationships between youth, media culture, and education is how and through what means youth are produced and made ready to participate in contemporary promotional and surveillance cultures—particularly when this happens for the benefit of people and institutions that exercise immense and often dubious power in young lives.

Issue 2—Creative Media and Youth Producing Politics

On the other end of the participatory paradox is a second issue shaping youth, media culture, and learning. While network societies produce new risk conditions (like those noted previously) for teenagers, digital media undoubtedly have enabled new forms of creative participation and media production that are changing how youth agency and activism operate. Mobile phones, cameras, editing platforms, and distribution networks have become more easily accessible for young people across the global North and South in recent years, and as this has happened, youth have gained opportunities to create, circulate, collaborate, and connect with others to address civic issues and matters of broad personal and public concern in ways that simply have not been available in the past. Since the mid-1990s, online media worlds have emerged as counterenvironments that afford teenagers a rich and inviting sphere of digitally mediated experiences to explore their imaginations, hopes, and desires (Giroux, 2011 ).

The fact that young people’s online worlds are dominated by the plots and affective commodities of commercial corporations means that these worlds can foster a culture of choice and personalized goods that encourage youth to act in highly individualized ways (Livingstone, 2009 ). But the skills and networks that teens nurture online can be publicly relevant (Boyd, 2014 ; Ito et al., 2015 ). The Internet, social media, and other digital resources have in fact become central to new kinds of participatory politics and shared civic spaces that are emerging as an outgrowth and extension of young people’s cultural experiences and activities (Ito et al., 2015 ; Soep, 2014 ; Kahne, Middaugh, & Allen, 2014 ; Poyntz, 2017 ; Bennett & Segerberg, 2012 ; Bakardjieva, 2010 ).

These practices extend a history of youth actions wherein culture and cultural texts have been drawn on to contest politics and power (including issues of gender, class, race, sexuality, and ability) and matters of public concern (including climate change and the rights of indigenous communities). Youth who lack representation and recognition in formal political institutions and practices often turn to culture and cultural texts to contest politics and power (Williams, 1958 ; Dimitriadis, 2009 ; Maira & Soep, 2005 ; McRobbie, 1993 ; Hebdige, 1979 ; Hall & Jefferson, 1976 ). Recently, these tendencies have been evident in the actions of the Black Lives Matter movement , which has produced an array of cultural expressions, including a video story archive and a remarkable photo library that lays bare the experiences and hopes of a movement that aims to be “an ideological and political intervention in a world where Black lives are systematically and intentionally targeted for demise.”

Beyond North America, in Tunisia, Egypt, Israel, Chile, Spain, the United Kingdom, Turkey, and other places, a range of bottom-up communication for social change practices has been part of epochal political actions and assemblies often led by students and other young people demanding government action on social justice and economic and human rights (Dencik & Leistert, 2015 ; Tufte et al., 2013 ). The contexts for these actions are complex, but in general, they point to instances where political cultures are emerging from young people’s cultural experiences and learning, challenging the meaning, representation, and response of those in power to matters of public concern.

More generally, across a range of youth communities, peer networks, and affinity associations, participatory media cultures are enabling levels of engagement, circulation, and cultural production by young people that are altering relationships between youth creative acts and political life. Kahne et al., 2014 have described these emerging practices as part of a wave of participatory politics that include a cross-section of actions that often extend across global communities. Examples include consumer activism (e.g., product boycotting) and lifestyle politics (e.g., vegetarianism); groups like the Harry Potter Alliance (HPA), which use characters and social justice themes from the novels to encourage connections between cultural and civic life; a community gathered around the Nerdfighters , a YouTube channel and movement organized around John and Hank Green and their mission to “decrease world suck”; fascinating examples of participatory storytelling, including the use of video memes by and about undocumented immigrant youth to draw attention to lives that have largely disappeared from mainstream media culture; and youth-driven campaigns and petitions organized in conjunction with groups like Change.org and Openmedia.ca to challenge public policy and focus attention on major injustices by institutions and officials using memes, videos, and mobile phone recordings of violence, inequity, and exploitation (Ito et al., 2015 ).

In addition to politically mobilized youth and youth drawn into mediated politics through cultural pastimes, there is evidence that youth connections to politics are being nurtured further by a diverse range of community youth media initiatives and groups that have emerged in cities across the global North and South over the past 20 years (Poyntz, 2013b , 2017 ; Asthana, 2015 ; Tufte et al., 2013 ; Tyner, 2009 ). Such community groups are part of a response to the risk conditions that shape contemporary life. They are crucial to negotiating citizenship in highly mediated cultures and for addressing digital divides to equip young people with the resources and networks necessary to manage and respond to experiences of change, injustice, violence, and possibility.

Community youth media production groups are part of an informal cultural learning sector that is an increasingly significant part of the work of provision for socially excluded youth. These groups are of many types, but they are symptomatic of a participatory media culture in which new possibilities and new opportunities have arisen to nurture youth creativity and political action. How to foster these developments through media education and the challenges confronting these efforts represents the third major issue shaping connections between youth, media culture, and learning today.

Issue 3—Youth, Media Learning, and Media Education

Media literacy education refers to learning “a set of competencies that enable one to interpret media texts and institutions, to make media of [one’s] own, and to recognize and engage with the social and political influence of media in everyday life” (Hoechsmann & Poyntz, 2012 , p. 1). We might debate this definition, but the larger point is that since at least the mid-1990s, media literacy education has made many gains in school curricula and among community groups and social movements, as noted previously (Skinner, Hackett, & Poyntz, 2015 ). At the same time, the challenges facing media literacy education are significant. For instance, the massive and relentless turn to instrumental forms of technical and creative learning in the service of job markets and competitive global positioning in formal schooling has mitigated the impact of critical media education.

Over the past two decades, a broad set of changes in schooling environments around the world have increasingly put a premium on preparing teenagers to be globally competitive, employable subjects (McDougal, 2014 ). In this context, the lure of media training in the service of work initiatives and labor market preparation is strong; thus, there has been a tendency in school and community-based media projects and organizations to focus on questions of culture and industry know-how (i.e., knowing and making media for the culture industries), as opposed to the work of public engagement and media reform. This orientation has been further encouraged by a return to basics and standardized testing across educational policy and practice, which has encouraged a move away from citizen-learning curricula (Westheimer, 2011 ; Westheimer & Kahne, 2004 ). These developments have led to efforts to redefine media education in the English curriculum in the United Kingdom, in ways that discourage critical media analysis and production (Buckingham, 2014 ).

In like fashion, the pressure to return to more traditional forms of learning has led to education policies in the United States, Australia, and parts of Canada that are intended to dissuade critical and/or citizen-oriented learning practices in schools (Poyntz, 2015 ; Hoechsmann & DeWaard, 2015 ). Poyntz ( 2013 ) has indicated elsewhere how this orientation shapes the projects of some community media groups working with young people, but the upshot is that instrumental media learning has come to complicate and sometimes frustrate how media literacy education is used to intervene in relationships among youth, media culture, and learning (Livingstone, 2009 ; Sefton-Screen, 2006 ).

This situation has been complicated further as the field of media literacy education has evolved to become a global discourse composed of a range of sometimes contradictory practices, modalities, objectives, and traditions (McDougall, 2014 ). The globalization of media literacy education has been a welcome development and is no doubt a consequence of the globalization of communication systems and the intensification of consumerism among young people around the world. But if the result of this development has been an outpouring of policy discussions, policy papers, and pilot studies across Europe, North America, Asia, and other regions (Frau-Meigs & Torrent, 2009 ), this has at the same time also produced a complex field of media literacy practices and models that have led to a generalization (and even one suspects a depoliticization) of the field. This has happened as efforts have emerged to weave media literacy education into disparate education systems and media institutions (Poyntz, 2015 ).

As the proliferation of media literacies has been underway, a raft of new media forms and practices—including cross-media, transmedia, and spreadable media (Jenkins, Ford, & Green, 2013 ) have also encouraged the production of a myriad of discourses about “ digital literacy, new media literacy [and] transmedia literacy” (McDougall, 2014 , p. 6). These and similar developments have ensured that media literacy education remains a contested field of objectives and meanings. While this can be interesting for academics, it may be less than encouraging for young people, educators, and others eager to draw on media education to affect contemporary relationships between youth, media culture, and learning. And let it be noted that the impact of these developments is not only relevant to the ways that youth negotiate media culture, but also to the future of democracy itself.

Concluding Thoughts

Media cultures have come to play a significant role in the way that young people go about making meaning in the world; this is especially true of how knowledge is shared and acquired. As a result, media are part of the continual shaping and reshaping of what learning resources look like. Both inside and outside the classroom, young people are increasingly able, even expected, to utilize the vast number of resources now available to them. Yet, many of these resources now foster worry rather than learning. The fact that “Google it,” for instance is now a common phrase referring to the act of information seeking is in itself telling; a distinct culture of learning has emerged from the development of the Internet and other media technologies. In fact, many young people today have never experienced learning without the ability to “Google it.” Yet this very culture of learning is indistinguishable from an American multinational technology company that is not beholden to the idea of a “public good.” If the project of education is not just to be for the benefit of a select few, but for society and a healthy democracy as a whole, however, then these contradictions must be engaged. So while media cultures are a significant feature of young people’s lives, it is becoming clear that media cultures have augured complicated relationships between youth and education in ways that are not easily reconciled.

The project of media education is not without its own set of challenges and contradictions, including those highlighted in this article. But it remains indispensable if educators, parents, and researchers are to support young people in navigating learning environments and imagining democratic futures.

Acknowledgments

Parts of this article have been adapted from Hoechsmann et al. ( 2012 ).

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1.4: How Did We Get Here? The Evolution of Media

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Learning Objectives

• Discuss events that impacted the adaptation of mass media.
• Explain how different technological transitions have shaped media industries.
• Identify four roles the media perform in our society.

“Well, how did I get here?” a baffled David Byrne sings in the Talking Heads song, “Once in a Lifetime.” The contemporary media landscape is so rich, deep, and multifaceted that it’s easy to imagine American media consumers asking themselves the same question. In 2010, Americans could turn on their television and find 24-hour news channels, as well as music videos, nature documentaries, and reality shows about everything from hoarders to fashion models. That’s not to mention movies available on-demand from cable providers, or television and video available online for streaming or downloading. Half of American households receive a daily newspaper, and the average person holds 1.9 magazine subscriptions. Journalism.org , The State of the News Media 2004 , http://www.stateofthemedia.org/2004/ (accessed July 15, 2010); Jim Bilton, “The Loyalty Challenge: How Magazine Subscriptions Work,” In Circulation , January/February 2007. A University of California San Diego study claimed that U.S. households consumed around 3.6 zettabytes of information in 2008, the digital equivalent of a 7-foot high stack of books covering the entire United States, including Alaska—a 350 percent increase since 1980.Doug Ramsey, “UC San Diego Experts Calculate How Much Information Americans Consume.” University of San Diego News Center, December 9, 2009. Americans are exposed to media in taxicabs and busses, in classrooms and doctors’ offices, on highways and in airplanes.

Later chapters will offer in-depth explorations of how particular media developed in different eras. But we can begin to orient ourselves here by briefly examining a history of media in culture, looking at the ways technological innovations have helped to bring us to where we are today, and finally considering the varied roles the media fill in our culture today.

A Brief History of Mass Media and Culture

Until Johannes Gutenberg’s 15th-century invention of the movable type printing press, books were painstakingly handwritten, and no two copies were exactly the same. The printing press made the mass production of print media possible. Not only was it much cheaper to produce written material, but new transportation technologies also made it easier for texts to reach a wide audience. It’s hard to overstate the importance of Gutenberg’s invention, which helped usher in massive cultural movements like the European Renaissance and the Protestant Reformation. In 1810, another German printer, Friedrich Koenig, pushed media production even further when he essentially hooked the steam engine up to a printing press, enabling the industrialization of printed media. In 1800, a hand-operated printing press could produce about 480 pages per hour; Koenig’s machine more than doubled this rate. (By the 1930s, many printing presses had an output of 3000 pages an hour.) This increased efficiency helped lead to the rise of the daily newspaper.

As the first Europeans settled the land that would come to be called the United States of America, the newspaper was an essential medium. At first, newspapers helped the Europeans stay connected with events back home. But as the people developed their own way of life—their own culture —newspapers helped give expression to that culture. Political scientist Benedict Anderson has argued that newspapers also helped forge a sense of national identity by treating readers across the country as part of one unified group with common goals and values. Newspapers, he said, helped create an “imagined community.”

The United States continued to develop, and the newspaper was the perfect medium for the increasingly urbanized Americans of the 19th century, who could no longer get their local news merely through gossip and word of mouth. These Americans were living in an unfamiliar world, and newspapers and other publications helped them negotiate the rapidly changing world. The Industrial Revolution meant that people had more leisure time and more money, and media helped them figure out how to spend both.

In the 1830s, the major daily newspapers faced a new threat with the rise of the penny press—newspapers that were low-priced broadsheets. These papers served as a cheaper, more sensational daily news source and privileged news of murder and adventure over the dry political news of the day. While earlier newspapers catered to a wealthier, more educated audience, the penny press attempted to reach a wide swath of readers through cheap prices and entertaining (often scandalous) stories. The penny press can be seen as the forerunner to today’s gossip-hungry tabloids.

In the early decades of the 20th century, the first major non-print forms of mass media—film and radio—exploded in popularity. Radios, which were less expensive than telephones and widely available by the 1920s, especially had the unprecedented ability of allowing huge numbers of people to listen to the same event at the same time. In 1924, President Calvin Coolidge’s preelection speech reached more than 20 million people. Radio was a boon for advertisers, who now had access to a large and captive audience. An early advertising consultant claimed that the early days of radio were “a glorious opportunity for the advertising man to spread his sales propaganda” thanks to “a countless audience, sympathetic, pleasure seeking, enthusiastic, curious, interested, approachable in the privacy of their homes.”Asa Briggs and Peter Burke, A Social History of the Media: From Gutenberg to the Internet (Malden, MA: Polity Press, 2005).

The reach of radio also further helped forge an American culture. The medium was able to downplay regional differences and encourage a unified sense of the American lifestyle—a lifestyle that was increasingly driven and defined by consumer purchases. “Americans in the 1920s were the first to wear ready-made, exact-size clothing…to play electric phonographs, to use electric vacuum cleaners, to listen to commercial radio broadcasts, and to drink fresh orange juice year round.”Digital History, “The Formation of Modern American Mass Culture,” The Jazz Age: The American 1920s , 2007, www.digitalhistory.uh.edu/dat...y.cfm?hhid=454 (accessed July 15, 2010). This boom in consumerism put its stamp on the 1920s, and, ironically, helped contribute to the Great Depression of the 1930s.Library of Congress, “Radio: A Consumer Product and a Producer of Consumption,” http://lcweb2.loc.gov:8081/ammem/amrlhtml/inradio.html (accessed July 15, 2010).

The post-World War II era in the United States was marked by prosperity, and by the introduction of a seductive new form of mass communication: television. In 1946, there were about 17,000 televisions in the entire United States. Within seven years, two-thirds of American households owned at least one set. As the United States’ gross national product (GNP) doubled in the 1950s, and again in the 1960s, the American home became firmly ensconced as a consumer unit. Along with a television, the typical U.S. family owned a car and a house in the suburbs, all of which contributed to the nation’s thriving consumer-based economy.

Broadcast television was the dominant form of mass media. There were just three major networks, and they controlled over 90 percent of the news programs, live events, and sitcoms viewed by Americans. On some nights, close to half the nation watched the same show! Some social critics argued that television was fostering a homogenous, conformist culture by reinforcing ideas about what “normal” American life looked like. But television also contributed to the counterculture of the 1960s. The Vietnam War was the nation’s first televised military conflict, and nightly images of war footage and war protestors helped intensify the nation’s internal conflicts.

Broadcast technology, including radio and television, had such a hold of the American imagination that newspapers and other print media found themselves having to adapt to the new media landscape. Print media was more durable and easily archived, and allowed users more flexibility in terms of time—once a person had purchased a magazine, he could read it whenever and wherever he’d like. Broadcast media, in contrast, usually aired programs on a fixed schedule, which allowed it to both provide a sense of immediacy but also impermanence—until the advent of digital video recorders in the 21st century, it was impossible to pause and rewind a television broadcast.

The media world faced drastic changes once again in the 1980s and 1990s with the spread of cable television. During the early decades of television, viewers had a limited number of channels from which to choose. In 1975, the three major networks accounted for 93 percent of all television viewing. By 2004, however, this share had dropped to 28.4 percent of total viewing, thanks to the spread of cable television. Cable providers allowed viewers a wide menu of choices, including channels specifically tailored to people who wanted to watch only golf, weather, classic films, sermons, or videos of sharks. Still, until the mid-1990s, television was dominated by the three large networks. The Telecommunications Act of 1996, an attempt to foster competition by deregulating the industry, actually resulted in many mergers and buyouts of small companies by large companies. The broadcast spectrum in many places was in the hands of a few large corporations. In 2003, the Federal Communications Commission (FCC) loosened regulation even further, allowing a single company to own 45 percent of a single market (up from 25 percent in 1982).

Technological Transitions Shape Media Industries

New media technologies both spring from and cause cultural change. For this reason, it can be difficult to neatly sort the evolution of media into clear causes and effects. Did radio fuel the consumerist boom of the 1920s, or did the radio become wildly popular because it appealed to a society that was already exploring consumerist tendencies? Probably a little bit of both. Technological innovations such as the steam engine, electricity, wireless communication, and the Internet have all had lasting and significant effects on American culture. As media historians Asa Briggs and Peter Burke note, every crucial invention came with “a change in historical perspectives.”Asa Briggs and Peter Burke, A Social History of the Media: From Gutenberg to the Internet (Malden, MA: Polity Press, 2005). Electricity altered the way people thought about time, since work and play were no longer dependent on the daily rhythms of sunrise and sunset. Wireless communication collapsed distance. The Internet revolutionized the way we store and retrieve information.

The contemporary media age can trace its origins back to the electrical telegraph, patented in the United States by Samuel Morse in 1837. Thanks to the telegraph, communication was no longer linked to the physical transportation of messages. Suddenly, it didn’t matter whether a message needed to travel five or five hundred miles. Suddenly, information from distant places was nearly as accessible as local news. When the first transatlantic cable was laid in 1858, allowing near-instantaneous communication from the United States to Europe, The London Times described it as “the greatest discovery since that of Columbus, a vast enlargement…given to the sphere of human activity.”Asa Briggs and Peter Burke, A Social History of the Media: From Gutenberg to the Internet (Malden, MA: Polity Press, 2005). Celebrations broke out in New York as people marveled at the new media. Telegraph lines began to stretch across the globe, making their own kind of world wide web.

Not long after the telegraph, wireless communication (which eventually led to the development of radio, television, and other broadcast media) emerged as an extension of telegraph technology. Although many 19th-century inventors, including Nikola Tesla, had a hand in early wireless experiments, it was Italian-born Guglielmo Marconi who is recognized as the developer of the first practical wireless radio system. This mysterious invention, where sounds seemed to magically travel through the air, captured the world’s imagination. Early radio was used for military communication, but soon the technology entered the home. The radio mania that swept the country inspired hundreds of applications for broadcasting licenses, some from newspapers and other news outlets, while other radio station operators included retail stores, schools, and even cities. In the 1920s, large media networks—including the National Broadcasting Company (NBC) and the Columbia Broadcasting System (CBS)—were launched, and they soon began to dominate the airwaves. In 1926, they owned 6.4 percent of U.S. broadcasting stations; by 1931, that number had risen to 30 percent.Asa Briggs and Peter Burke, A Social History of the Media: From Gutenberg to the Internet (Malden, MA: Polity Press, 2005).

The 19th-century development of photographic technologies would lead to the later innovations of cinema and television. As with wireless technology, several inventors independently came up with photography at the same time, among them the French inventors Joseph Niepce and Louis Daguerre, and British scientist William Henry Fox Talbot. In the United States, George Eastman developed the Kodak camera in 1888, banking on the hope that Americans would welcome an inexpensive, easy-to-use camera into their homes, as they had with the radio and telephone. Moving pictures were first seen around the turn of the century, with the first U.S. projection hall opening in Pittsburgh in 1905. By the 1920s, Hollywood had already created its first stars, most notably Charlie Chaplin. By the end of the 1930s, Americans were watching color films with full sound, including Gone with the Wind and The Wizard of Oz .

Television, which consists of an image being converted to electrical impulses, transmitted through wires or radio waves, and then reconverted into images, existed before World War II but really began to take off in the 1950s. In 1947, there were 178,000 television sets made in the United States; five years later, there were 15 million. Radio, cinema, and live theater all saw a decline in the face of this new medium that allowed viewers to be entertained with sound and moving pictures without having to leave their homes.

How was this powerful new medium going to be operated? After much debate, the United States opted for the market. Competing commercial stations (including the radio powerhouses of CBS and NBC) owned stations and sold advertising and commercial-driven programming dominated. Britain took another track with its government-managed British Broadcasting Corporation (BBC). Funding was driven by licensing fees instead of advertisements. In contrast to the American system, the BBC strictly regulated the length and character of commercials that could be aired. U.S. television, propelled by prosperity, advertising and increasingly powerful networks, flourished. By the beginning of 1955, there were 36 million television sets in the United States, and 4.8 million in all of Europe.Asa Briggs and Peter Burke, A Social History of the Media: From Gutenberg to the Internet (Malden, MA: Polity Press, 2005). Important national events, broadcast live for the first time, were an impetus for consumers to buy sets and participate in the spectacle—both England and Japan saw a boom in sales before important royal weddings in the 1950s.

For the last stage in this fast history of media technology, how’s this for a prediction? In 1969, management consultant Peter Drucker predicted that the next major technological innovation after television would be an “electronic appliance” that would be “capable of being plugged in wherever there is electricity and giving immediate access to all the information needed for school work from first grade through college.” He said it would be the equivalent of Edison’s light bulb in its ability to revolutionize how we live. He had, in effect, predicted the computer. He was prescient about the effect that computers and the Internet would have on education, social relationships, and the culture at large. The inventions of random access memory (RAM) chips and microprocessors in the 1970s were important steps along the way to the Internet age. As Briggs and Burke note, these advances meant that “hundreds of thousands of components could be carried on a microprocessor.” The reduction of many different kinds of content to digitally stored information meant that “print, film, recording, radio and television and all forms of telecommunications [were] now being thought of increasingly as part of one complex.” This process, also known as convergence, will be discussed in later chapters and is a force that’s shaping the face of media today.

Why Media? What Do Media Do for Us?

Even a brief history of media can leave one breathless. The speed, reach, and power of the technology are humbling. The evolution can seem almost natural and inevitable, but it is important to stop and ask a basic question: Why? Why do media seem to play such an important role in our lives and our culture? With reflection, we can see that media fulfill several basic roles.

One obvious role is entertainment . Media can act as a springboard for our imaginations, a source of fantasy, and an outlet for escapism. In the 19th century, Victorian readers, disillusioned by the grimness of the Industrial Revolution, found themselves drawn into books that offered fantastic worlds of fairies and other unreal beings. In the first decade of the 21st century, American television viewers could relax at the end of a day by watching singers, both wonderful and terrible, compete to be idols or watch two football teams do battle. Media entertain and distract us in the midst of busy and hard lives.

Media can also provide information and education . Information can come in many forms, and often blurs the line with entertainment. Today, newspapers and news-oriented television and radio programs make available stories from across the globe, allowing readers or viewers in London to have access to voices and videos from Baghdad, Tokyo, or Buenos Aires. Books and magazines provide a more in-depth look at a wide range of subjects. Online encyclopedias have articles on topics from presidential nicknames to child prodigies to tongue-twisters in various languages. The Massachusetts Institute of Technology (MIT) has posted free lecture notes, exams, and audio and video recordings of classes on its OpenCourseWare website, allowing anyone with an Internet connection access to world-class professors.

Another useful aspect of media is its ability to act as a public forum for the discussion of important issues. In newspapers or other periodicals, letters to the editor allow readers to respond to journalists, or voice their opinions on the issues of the day. These letters have been an important part of U.S. newspapers even when the nation was a British colony, and they have served as a means of public discourse ever since. Blogs, discussion boards, and online comments are modern forums. Indeed, the Internet can be seen as a fundamentally democratic medium that allows people who can get online the ability to put their voices out there—though whether anyone will hear is another question.

Media can also serve to monitor government, business, and other institutions . Upton Sinclair’s 1906 novel The Jungle exposed the miserable conditions in the turn-of-the-century meatpacking industry. In the early 1970s, Washington Post reporters Bob Woodward and Carl Bernstein uncovered evidence of the Watergate break-in and subsequent cover-up, which eventually led to the resignation of then-president Richard Nixon. Online journalists today try to uphold the “watchdog” role of the media.

Thinking more deeply, we can recognize that certain media are better at certain roles. Media have characteristics that influence how we use them. While some forms of mass media are better suited to entertainment, others make more sense as a venue for spreading information. For example, in terms of print media, books are durable and able to contain lots of information, but are relatively slow and expensive to produce. In contrast, newspapers are comparatively cheaper and quicker to create, making them a better medium for the quick turnover of daily news. Television provides vastly more visual information than radio, and is more dynamic than a static printed page; it can also be used to broadcast live events to a nationwide audience, as in the annual State of the Union addresses given by the U.S. president. However, it is also a one-way medium—that is, it allows for very little direct person-to-person communication. In contrast, the Internet encourages public discussion of issues and allows nearly everyone who wants a voice to have one. However, the Internet is also largely unmoderated and uncurated. Users may have to wade through thousands of inane comments or misinformed amateur opinions in order to find quality information.

As mentioned at the start of this chapter, the 1960s media theorist Marshall McLuhan took these ideas one step further, with the phrase “the medium is the message.” McLuhan emphasized that each medium delivers information in a different way and that content is fundamentally shaped by that medium. For example, although television news has the advantage of offering video and live coverage, making a story come vividly alive, it is also a faster-paced medium. That means stories get reported in different ways than print. A story told on television will often be more visual, have less information, and be able to offer less history and context than the same story covered in a monthly magazine. This feature of media technology leads to interesting arguments. For example, some people claim that television presents “dumbed down” information. Others disagree. In an essay about television’s effects on contemporary fiction, writer David Foster Wallace scoffed at the “reactionaries who regard TV as some malignancy visited on an innocent populace, sapping IQs and compromising SAT scores while we all sit there on ever fatter bottoms with little mesmerized spirals revolving in our eyes…Treating television as evil is just as reductive and silly as treating it like a toaster with pictures.”David Foster Wallace, A Supposedly Fun Thing I’ll Never Do Again (New York: Little Brown, 1997).

We do not have to cast value judgments but can affirm: People who get the majority of their news from a particular medium will have a particular view of the world shaped not just by the content of what they watch but also by its medium . Or, as computer scientist Alan Kay put it, “Each medium has a special way of representing ideas that emphasize particular ways of thinking and de-emphasize others.”Alan Kay, “The Infobahn is Not the Answer,” Wired , May 1994. The Internet has made this discussion even richer because it seems to hold all other media within it—print, radio, film, television and more. If indeed the medium is the message, the Internet provides us with an extremely interesting message to consider.

KeY takeaways

• Gutenberg’s invention of the printing press enabled the mass production of media, which was then industrialized by Friedrich Koenig in the early 1800s. These innovations enabled the daily newspaper, which united the urbanized, industrialized populations of the 19th century.
• In the 20th century, radio allowed advertisers to reach a mass audience and helped spur the consumerism of the 1920s—and the Great Depression of the 1930s. After World War II, television boomed in the United States and abroad, though its concentration in the hands of three major networks led to accusations of conformity. The spread of cable and subsequent deregulation in the 1980s and 1990s led to more channels, but not necessarily more diverse ownership.
• Technological transitions have also had great effect on the media industry, although it is difficult to say whether technology caused a cultural shift or rather resulted from it. The ability to make technology small and affordable enough to fit into the home is an important aspect of the popularization of new technologies.
• Entertaining and providing an outlet for the imagination
• Educating and informing
• Serving as a public forum for the discussion of important issues
• Acting as a watchdog for government, business, and other institutions

Exercise \(\PageIndex{1}\)

Choose two different types of mass communication—radio shows, television broadcasts, Internet sites, newspaper advertisements, and so on from two different kinds of media. Make a list of what role(s) each one fills, keeping in mind that much of what we see, hear, or read in the mass media has more than one aspect. Consider the following questions: Does the type of media suit the social role? Why did the creators of this particular message present it in the particular way, and in this particular medium?

Media and Information Literacy, a critical approach to literacy in the digital world

What does it mean to be literate in the 21 st century? On the celebration of the International Literacy Day (8 September), people’s attention is drawn to the kind of literacy skills we need to navigate the increasingly digitally mediated societies.

Stakeholders around the world are gradually embracing an expanded definition for literacy, going beyond the ability to write, read and understand words. Media and Information Literacy (MIL) emphasizes a critical approach to literacy. MIL recognizes that people are learning in the classroom as well as outside of the classroom through information, media and technological platforms. It enables people to question critically what they have read, heard and learned.

As a composite concept proposed by UNESCO in 2007, MIL covers all competencies related to information literacy and media literacy that also include digital or technological literacy. Ms Irina Bokova, Director-General of UNESCO has reiterated significance of MIL in this media and information landscape: “Media and information literacy has never been so vital, to build trust in information and knowledge at a time when notions of ‘truth’ have been challenged.”

MIL focuses on different and intersecting competencies to transform people’s interaction with information and learning environments online and offline. MIL includes competencies to search, critically evaluate, use and contribute information and media content wisely; knowledge of how to manage one’s rights online; understanding how to combat online hate speech and cyberbullying; understanding of the ethical issues surrounding the access and use of information; and engagement with media and ICTs to promote equality, free expression and tolerance, intercultural/interreligious dialogue, peace, etc. MIL is a nexus of human rights of which literacy is a primary right.

Learning through social media

In today’s 21 st century societies, it is necessary that all peoples acquire MIL competencies (knowledge, skills and attitude). Media and Information Literacy is for all, it is an integral part of education for all. Yet we cannot neglect to recognize that children and youth are at the heart of this need. Data shows that 70% of young people around the world are online. This means that the Internet, and social media in particular, should be seen as an opportunity for learning and can be used as a tool for the new forms of literacy.

The Policy Brief by UNESCO Institute for Information Technologies in Education, “Social Media for Learning by Means of ICT” underlines this potential of social media to “engage students on immediate and contextual concerns, such as current events, social activities and prospective employment.

UNESCO MIL CLICKS - To think critically and click wisely

For this reason, UNESCO initiated a social media innovation on Media and Information Literacy, MIL CLICKS (Media and Information Literacy: Critical-thinking, Creativity, Literacy, Intercultural, Citizenship, Knowledge and Sustainability).

MIL CLICKS is a way for people to acquire MIL competencies in their normal, day-to-day use of the Internet and social media. To think critically and click wisely. This is an unstructured approach, non-formal way of learning, using organic methods in an online environment of play, connecting and socializing.  

MIL as a tool for sustainable development

In the global, sustainable context, MIL competencies are indispensable to the critical understanding and engagement in development of democratic participation, sustainable societies, building trust in media, good governance and peacebuilding. A recent UNESCO publication described the high relevance of MIL for the Sustainable Development Goals (SDGs).

“Citizen's engagement in open development in connection with the SDGs are mediated by media and information providers including those on the Internet, as well as by their level of media and information literacy. It is on this basis that UNESCO, as part of its comprehensive MIL programme, has set up a MOOC on MIL,” says Alton Grizzle, UNESCO Programme Specialist. 

UNESCO’s comprehensive MIL programme

UNESCO has been continuously developing MIL programme that has many aspects. MIL policies and strategies are needed and should be dovetailed with existing education, media, ICT, information, youth and culture policies.

The first step on this road from policy to action is to increase the number of MIL teachers and educators in formal and non-formal educational setting. This is why UNESCO has prepared a model Media and Information Literacy Curriculum for Teachers , which has been designed in an international context, through an all-inclusive, non-prescriptive approach and with adaptation in mind.

The mass media and information intermediaries can all assist in ensuring the permanence of MIL issues in the public. They can also highly contribute to all citizens in receiving information and media competencies. Guideline for Broadcasters on Promoting User-generated Content and Media and Information Literacy , prepared by UNESCO and the Commonwealth Broadcasting Association offers some insight in this direction.

UNESCO will be highlighting the need to build bridges between learning in the classroom and learning outside of the classroom through MIL at the Global MIL Week 2017 . Global MIL Week will be celebrated globally from 25 October to 5 November 2017 under the theme: “Media and Information Literacy in Critical Times: Re-imagining Ways of Learning and Information Environments”. The Global MIL Feature Conference will be held in Jamaica under the same theme from 24 to 27 October 2017, at the Jamaica Conference Centre in Kingston, hosted by The University of the West Indies (UWI).

Alton Grizzle , Programme Specialist – Media Development and Society Section

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Media Literacy in the Modern Age

How to understand the messages we observe all day every day

Cynthia Vinney, PhD is an expert in media psychology and a published scholar whose work has been published in peer-reviewed psychology journals.

Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital.

Morsa Images / Getty Images

How to Practice Media Literacy

Media literacy is the ability to apply critical thinking skills to the messages, signs, and symbols transmitted through mass media .

We live in a world that is saturated with media of all kinds, from newspapers to radio to television to the internet. Media literacy enables us to understand and evaluate all of the media messages we encounter on a daily basis, empowering us to make better choices about what we choose to read, watch, and listen to. It also helps us become smarter, more discerning members of society.

Media literacy is seen as an essential 21st-century skill by educators and scholars, including media psychologists . In fact, the mission statement of Division 46 of the American Psychological Association , the Society for Media Psychology and Technology , includes support for the development of media literacy.

Despite this, many people still dismiss media as harmless entertainment and claim they aren't influenced by its messages. However, research findings consistently demonstrate that people are impacted by the media messages they consume.

Media literacy interventions and education help children and adults recognize the influence media has and give them the knowledge and tools to mitigate its impact.

History of Media Literacy

The earliest attempts at media literacy education are often traced back to the British Film Institute's push in the late 1920s and early 1930s to teach analytical skills to media users. Around the same time in America, the Wisconsin Association for Better Broadcasters sought to teach citizens to be more critical consumers of media.

However, the goal of these initial media literacy efforts, which continued into the 1960s, was to protect students from media by warning them against its consumption. Despite this perspective, the dominance of media—and television in particular—continued to grow, even as interest in media literacy education waned.

More recently, the advent of the internet and portable technologies that enable us to consume media anywhere and anytime has led to a resurgence in the call for media literacy. Yet the goal is no longer to prevent people from using media, but to help them become more informed, thoughtful media consumers.

Although media literacy education has now become accepted and successful in English-speaking countries including Australia, Canada, and Britain, it has yet to become a standard part of the curriculum in the United States, where a lack of centralization has led to a scattershot approach to teaching practical media literacy skills.

Impact of Media Literacy

Despite America's lack of a standardized media literacy curriculum, study after study has shown the value of teaching people of all ages media literacy skills.

For example, a review of the research on media literacy education and reduction in racial and ethnic stereotypes found that children as young as 12 can be trained to recognize bias in media depictions of race and ethnicity and understand the harm it can cause.

Though the authors note that this topic is still understudied, they observe that the evidence suggests media literacy education can help adolescents become sensitive to prejudice and learn to appreciate diversity.

Meanwhile, multiple studies have shown that media literacy interventions reduce body dissatisfaction that can be the result of the consumption of media messages.

In one investigation, adolescent girls were shown an intervention video by the Dove Self-Esteem Fund before being shown images of ultra-thin models. While a control group reported lower body satisfaction and body esteem after viewing the images of the models, the group that viewed the intervention first didn't experience these negative effects.

Similarly, another study showed college women (who were at high risk for eating disorders ) reported less body dissatisfaction, a lower desire to be thin, and reduced internalization of societal beauty standards after participating in a media literacy intervention. The researchers concluded that media literacy training could help prevent eating disorders in high-risk individuals.

Moreover, studies have shown that media literacy education can help people better discern the truth of media claims, enabling them to detect "fake news" and make more informed decisions.

For instance, research into young adults' assessment of the accuracy of claims on controversial public issues was improved if the subjects had been exposed to media literacy education. In addition, another study showed that only people who underwent media literacy training engaged in critical social media posting practices that prevented them from posting false information about the COVID-19 pandemic.

The evidence for the benefits of media literacy suggests it is valuable for people of all ages to learn to be critical media consumers. Media scholar W. James Potter observes that all media messages include four dimensions:

• Cognitive : the information that is being conveyed
• Emotional : the underlying feelings that are being expressed
• Aesthetic: the overall precision and artistry of the message
• Moral : the values being conveyed through the message

Media psychologist Karen Dill-Shackleford suggests that we can use these four dimensions as a jumping off point to improve our media literacy skills. For example, let's say while streaming videos online we're exposed to an advertisement for a miracle weight loss drug. In order to better evaluate what the ad is really trying to tell us, we can break it down as follows:

• On the cognitive dimension we can assess what information the ad is conveying to us by asking some of the following questions: What does the ad promise the drug will do? Does it seem likely the drug can deliver on those promises? Who would need this kind of drug?
• On the emotional dimension, we can evaluate the feelings the creator of the ad wants us to feel: Do they want us to feel insecure about our weight? Do they want us to imagine the positive ways this drug could change our lives? Do they want us to envision the satisfaction we would feel after the drug delivers its quick fix?
• On the aesthetic dimension, we can determine how the ad employs messages and images to make us believe the product will deliver on its promises: Does the ad show "before" and "after" images of someone who supposedly took the drug? Does the "before" image look sad and the "after" image happy? Does the ad offer testimonials from people that are identified as experts?
• On the moral dimension, we can examine what the ad makers wanted to say: Are they equating thinness with happiness? Are they sending the message that it's a moral failing when someone is overweight? Are they saying that one has to be thin to be loved and respected?

This is one avenue for learning to practice media literacy in everyday life. Remember, the purpose of media literacy isn't to enjoy media less, it's to give people the tools to be active media consumers.

Not only will media literacy enable you to detect, analyze, and evaluate negative or false media messages, it will actually enable you to enjoy media more because it puts control over the media back into your hands. And research shows this is likely to increase your health and happiness.

About the Society for Media Psychology & Technology . Society for Media Psychology & Technology, Division 46 of the American Psychological Association. 2013.

Dill-Shackleford KE.  How Fantasy Becomes Reality . New York: Oxford University Press; 2009.

Arke ET. Media Literacy: History, Progress, and Future Hopes . In: Dill-Shackleford KE, ed.  The Oxford Handbook Of Media Psychology . 1st ed. New York: Oxford University Press; 2012. doi:10.1093/oxfordhb/9780195398809.013.0006

Scharrer E, Ramasubramanian S. Intervening in the Media's Influence on Stereotypes of Race and Ethnicity: The Role of Media Literacy Education .  Journal of Social Issues . 2015;71(1):171-185. doi:10.1111/josi.12103

Halliwell E, Easun A, Harcourt D. Body dissatisfaction: Can a short media literacy message reduce negative media exposure effects amongst adolescent girls?  Br J Health Psychol . 2011;16(2):396-403. doi:10.1348/135910710x515714

Coughlin JW, Kalodner C. Media literacy as a prevention intervention for college women at low- or high-risk for eating disorders .  Body Image . 2006;3(1):35-43. doi:10.1016/j.bodyim.2006.01.001

Kahne J, Bowyer B. Educating for Democracy in a Partisan Age: Confronting the Challenges of Motivated Reasoning and Misinformation .  Am Educ Res J . 2016;54(1):3-34. doi:10.3102/0002831216679817

Melki J, Tamim H, Hadid D, Makki M, El Amine J, Hitti E. Mitigating infodemics: The relationship between news exposure and trust and belief in COVID-19 fake news and social media spreading .  PLoS One . 2021;16(6). doi:10.1371/journal.pone.0252830

Potter WJ.  Media Literacy . 4th ed. Los Angeles: SAGE; 2008.

By Cynthia Vinney, PhD Cynthia Vinney, PhD is an expert in media psychology and a published scholar whose work has been published in peer-reviewed psychology journals.

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Why all 21st-century educators must teach media literacy & how

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From our  Educator Guest Blogger Series

With technology being an integral part of classrooms and students’ lives in general, I realize that my job as a teacher involves helping students successfully navigate the online world.

My goal this year is to help every student develop 21st-century skills, including being responsible users of technology and critical consumers of media they encounter., as a teacher reading this, you are likely integrating digital media in your classroom. i challenge you, too, in the new year to include media literacy as a part of your daily instruction. but you may wonder, “why should i be responsible for teaching media literacy, and how can i do it on top of an already packed curriculum”, why do all educators need to teach media literacy.

Linda Ellerbee, host of Nick News (1992-2015), said, “Media literacy is not just important, it's absolutely critical. It's going to make the difference between whether kids are a tool of the mass media or whether the mass media is a tool for kids to use.” In other words, do we want students to be manipulated by media, or do we want to empower them to use media? 

I firmly believe that it’s every teacher’s job to prepare students to become knowledgeable, productive 21st-century citizens. With tweens and teens spending an average of 6 and 9 hours respectively using media ( Common Sense Media , 2015) -- and that’s not including homework! --  it’s no longer a question of whether our students will be digital citizens, it’s whether they will be good digital citizens and digital leaders! With media literacy instruction they can be both!!

Media Literacy and 21st-Century Skills

Teaching media literacy provides students with skills that will help them foremost think critically about media. It also cultivates other 21st-century skills like creativity, collaboration, and communication, as well as increasing digital literacy skills through interacting with media, information, and technology. Media literacy instruction can also help your students develop into active consumers of information, determine credible sources, acknowledge biases in media, and be responsible creators of media.

Whether you teach science, English language arts, social studies or art, there is a place for the development of these skills in your instruction!

But HOW Can Educators Include Media Literacy as an Integral Part of Daily Instruction?!

The National Association of Media Literacy Education defines media literacy as “the ability to ACCESS, ANALYZE, EVALUATE, CREATE, & ACT using all forms of communication.” Let’s look at some ways educators can help students develop into media-literate individuals.

Access to Quality Sources. We need to ensure students can access quality sources that are current, reliable, and unbiased when they are interacting with media at school. 

• Provide students a curated collection of quality resources through links in their learning management systems or tools like Padlet or Waklet . 
• Provide access to quality content collections like Pebble Go , Epic !, and NewsELA .
• Teach older students strategies for searching for information. Reach out to your media specialist, and I’ll bet he or she will be happy to help you! 

Analyze/Evaluate Using Critical Thinking . But how do students know which sources are credible when the encounter them without our support? Whether they are watching YouTube, reading news, or analyzing images, students need skills to understand information, put it in context, and differentiate between real and fake. One way to do this is to teach students to ask questions when analyzing and evaluating media:

• Who is the author?
• What is its purpose? (inform, entertain, persuade)
• How might different people interpret this message?
• Are there certain groups of people being represented and/or excluded?
• Were certain details left out? Why?
• Also consider: Are sources cited? Are there grammar and spelling errors?

Additionally, giving students the time and opportunity to think for themselves and coaching them on how to ask questions is instrumental for them to learn to analyze and evaluate media on their own.

While teachers must explicitly provide students opportunities to think critically, the critical thinking involved in analyzing and evaluating digital resources should be routinely modeled through teacher think alouds, where students hear, see, and experience this type of thought process.

Creating Media Content . We want to shift from students being solely consumers to being creators who can express themselves through media. When students create media, especially with the questions for analyzing and evaluating in mind, it helps them to consider the impact their creations will have on their audience. Some quality tools for students to use for creating include Seesaw , Google Tools , Canva , Book Creator , and Meme Generator .

Distributing Created Messages Responsibly . Besides thinking critically about media, this is probably one of the most important parts of media literacy. We want students to be life-long learners prepared to internalize what they’ve learned about media and transfer it beyond the classroom, including monitoring themselves on social media, being critical of media before sharing it, and empowering them to create and share media responsibly! 

Media Literacy Resources to Try Tomorrow

While there are a plethora of resources for teaching media literacy, these tried-and-true resources should help you develop ideas to take back to your classroom and use immediately. 

SCETV/PBS Education Resources SCETV/PBS Pre-K-12 content like Knowitall, Learning Why, and PBS LearningMedia provide quality media and multimedia resources and lessons for SC students and teachers.  * Improve your media literacy knowledge and skills plus earn micro-credentials with FREE courses from PBS and KQED ! 

Common Sense Education Common Sense Education has free, comprehensive digital citizenship curriculums for K-12 students that include lessons on media literacy. 

Google Resources

• Be Internet Awesome , Google’s free digital safety curriculum, helps encourage students to be smart, alert, strong, kind, and brave when online, and has recently added some media literacy lessons. 
• Search Education  is a series of lessons to help you guide your students to use Google searches meaningfully in their schoolwork and beyond. Choose from Search Literacy lessons and A Google A Day classroom challenges.
• Reverse Image Search  can help students determine if images have been altered.

Other Useful Resources Interactives like Factitious and Bad News help students to better discriminate “fake news” and develop resistance against disinformation.

Ashley Fort’s goal is to help ALL students become empowered life-long learners who are confident 21st-century citizens, and to help teachers effectively leverage technology to enrich learning and increase student engagement. She serves as a digital learning coach for Batesburg-Leesville schools in Lexington County School District 3. Ashley holds a Bachelor of Arts in Early Childhood Education from the University of South Carolina, Aiken and a Master of Education in Teaching and Learning with a concentration in educational technology and online instruction in 2015 from Liberty University. 

In 2017, Ashley was named the PBS LearningMedia Digital Innovator for South Carolina for integrating STEAM into her daily instruction. In addition, she is a Google Certified Educator and Trainer, Common Sense Educator and Ambassador, Seesaw Ambassador, and Epic! Master Teacher. 

You can follow her on Twitter at @MrsAshleyBFort and on her website at www.mytechknowledgeyclassroom.com . To keep up with Lexington County School District Three’s innovative 1:1 initiative, follow @LexCounty_SD3 and #Lex3Grows.

* Be our next Guest Blogger! Learn more . 

Note: This guest blog does not necessarily reflect the views of ETV Education.

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Essay On Media

Keeping up with the most recent developments is critical in today's society. People can get the most recent and important news through the media. The media is the most commonly used medium for receiving information from north to south or east to west. Here are a few sample essays on the topic ‘Media’.

100 Words Essay On Media

200 word essay on media, 500 word essay on media.

The media has an impact on the reputation of a political party, organisation, or individual. Media keeps people informed about current happenings in politics, culture, art, academia, communication, and commerce. Different forms of media help modern civilization in remaining in touch with the world in the shortest amount of time.

The media is all around us; we are immersed in it even when we are not aware of it. It is seen in newspapers, television, and technological gadgets such as cell phones. We perceive it as a tool for speeding time or distancing ourselves from what is going on in other people's lives.

Social media is a tool that has become immensely popular among all ages due to its user-friendly interface. The youth are the most prevalent social media user demographics, which is both remarkable and concerning.

Imagery from the media abounds in today's culture. We know this since we may see posters advertising well-known brands and the latest products almost anywhere we go, such as while driving on the highway. When we are drawn to advertisements, we may begin to imagine or visualise ourselves using them.

The media can tell us about a product, service, or message. Today, media influence is so powerful that it may easily influence public opinion both positively and negatively. We also live in a society that is heavily reliant on the media for entertainment and information. Indeed, pictures in the media have an effect on both people and society, especially women, men, teenagers, and young children.

Simultaneously, media such as television, broadens our perspective by providing us with access to facts from all around the world. Television may also provide us with a wide range of news and current happenings. It can also be a useful learning tool, guiding future generations in the proper direction.

The media has a large influence on our lives. We educate ourselves on a regular basis by staying up with the latest events. The news serves a crucial role in keeping us informed about current affairs and global happenings. For example, because of globalization, you can read about current happenings in the United States of America even if you live in India.

The media is the most significant communication tool. It aids in the delivery or dissemination of news. Although the media is also associated with spreading fake news, it also plays an important role in informing us about reality. We cannot deny that this world is filled with so many social problems that we require the media to spotlight these concerns so that the government or other individuals can take action to resolve these social issues.

Role Of Media

When it comes to the media, it is regarded as the fourth element of democracy. It's the most comprehensive repository of information on the globe. Everyone hope and expects the media to provide us with the most complete and accurate news in any situation. As a result, the media plays an important role in balancing all areas of our society.

It is crucial for teaching and informing global citizens about what is happening around the world. As a result, supplying readers with truthful and authentic news is vital for societal growth. The case of Aayushi Talvaar is a good illustration of how the media works.

Advantages Of Media

Education | The media educates the public. The mob learns about health issues, environmental preservation, and a variety of other relevant topics through television or radio programming.

Keeps Us Informed | People obtain the most recent news in a timely manner. Distance is not a barrier to providing knowledge to people from anywhere on the planet. People receive the daily latest news from media sites, which keep them current on the latest trends and happenings throughout the world.

Knowledge | The media can help you learn more about a variety of topics.

Amusement | It is a great source of entertainment. People are amused by music and television shows.

Disadvantages Of Media

Individualism | People spend far too much time watching or binge-watching stuff on the internet. As a result, their relationships with friends, family, and neighbours may suffer as a result.

Fraud and Cybercrime | The Internet is lurking with imposters, fraudsters, hackers, and other predators with the opportunity to commit criminal acts without the victims' knowledge.

Addiction | For most children and adults, some television shows and internet media can be quite addictive, resulting in a decrease in productivity.

Health Issues | Prolonged television viewing or internet bingeing can cause visual difficulties, and prolonged exposure to loud noises via headphones or earphones can cause hearing impairments.

Malware and Fake Profiles | Anyone can set up an anonymous account and pretend to be someone else. Anyone with access to such profiles might use them for malevolent purposes, such as spreading misinformation, which can harm the image of any targeted people or company.

Explore Career Options (By Industry)

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Data Administrator

Database professionals use software to store and organise data such as financial information, and customer shipping records. Individuals who opt for a career as data administrators ensure that data is available for users and secured from unauthorised sales. DB administrators may work in various types of industries. It may involve computer systems design, service firms, insurance companies, banks and hospitals.

Bio Medical Engineer

The field of biomedical engineering opens up a universe of expert chances. An Individual in the biomedical engineering career path work in the field of engineering as well as medicine, in order to find out solutions to common problems of the two fields. The biomedical engineering job opportunities are to collaborate with doctors and researchers to develop medical systems, equipment, or devices that can solve clinical problems. Here we will be discussing jobs after biomedical engineering, how to get a job in biomedical engineering, biomedical engineering scope, and salary. 

Ethical Hacker

A career as ethical hacker involves various challenges and provides lucrative opportunities in the digital era where every giant business and startup owns its cyberspace on the world wide web. Individuals in the ethical hacker career path try to find the vulnerabilities in the cyber system to get its authority. If he or she succeeds in it then he or she gets its illegal authority. Individuals in the ethical hacker career path then steal information or delete the file that could affect the business, functioning, or services of the organization.

GIS officer work on various GIS software to conduct a study and gather spatial and non-spatial information. GIS experts update the GIS data and maintain it. The databases include aerial or satellite imagery, latitudinal and longitudinal coordinates, and manually digitized images of maps. In a career as GIS expert, one is responsible for creating online and mobile maps.

Data Analyst

The invention of the database has given fresh breath to the people involved in the data analytics career path. Analysis refers to splitting up a whole into its individual components for individual analysis. Data analysis is a method through which raw data are processed and transformed into information that would be beneficial for user strategic thinking.

Data are collected and examined to respond to questions, evaluate hypotheses or contradict theories. It is a tool for analyzing, transforming, modeling, and arranging data with useful knowledge, to assist in decision-making and methods, encompassing various strategies, and is used in different fields of business, research, and social science.

Geothermal Engineer

Individuals who opt for a career as geothermal engineers are the professionals involved in the processing of geothermal energy. The responsibilities of geothermal engineers may vary depending on the workplace location. Those who work in fields design facilities to process and distribute geothermal energy. They oversee the functioning of machinery used in the field.

Database Architect

If you are intrigued by the programming world and are interested in developing communications networks then a career as database architect may be a good option for you. Data architect roles and responsibilities include building design models for data communication networks. Wide Area Networks (WANs), local area networks (LANs), and intranets are included in the database networks. It is expected that database architects will have in-depth knowledge of a company's business to develop a network to fulfil the requirements of the organisation. Stay tuned as we look at the larger picture and give you more information on what is db architecture, why you should pursue database architecture, what to expect from such a degree and what your job opportunities will be after graduation. Here, we will be discussing how to become a data architect. Students can visit NIT Trichy , IIT Kharagpur , JMI New Delhi . 

Remote Sensing Technician

Individuals who opt for a career as a remote sensing technician possess unique personalities. Remote sensing analysts seem to be rational human beings, they are strong, independent, persistent, sincere, realistic and resourceful. Some of them are analytical as well, which means they are intelligent, introspective and inquisitive. 

Remote sensing scientists use remote sensing technology to support scientists in fields such as community planning, flight planning or the management of natural resources. Analysing data collected from aircraft, satellites or ground-based platforms using statistical analysis software, image analysis software or Geographic Information Systems (GIS) is a significant part of their work. Do you want to learn how to become remote sensing technician? There's no need to be concerned; we've devised a simple remote sensing technician career path for you. Scroll through the pages and read.

Budget Analyst

Budget analysis, in a nutshell, entails thoroughly analyzing the details of a financial budget. The budget analysis aims to better understand and manage revenue. Budget analysts assist in the achievement of financial targets, the preservation of profitability, and the pursuit of long-term growth for a business. Budget analysts generally have a bachelor's degree in accounting, finance, economics, or a closely related field. Knowledge of Financial Management is of prime importance in this career.

Underwriter

An underwriter is a person who assesses and evaluates the risk of insurance in his or her field like mortgage, loan, health policy, investment, and so on and so forth. The underwriter career path does involve risks as analysing the risks means finding out if there is a way for the insurance underwriter jobs to recover the money from its clients. If the risk turns out to be too much for the company then in the future it is an underwriter who will be held accountable for it. Therefore, one must carry out his or her job with a lot of attention and diligence.

Finance Executive

Product manager.

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

Operations Manager

Individuals in the operations manager jobs are responsible for ensuring the efficiency of each department to acquire its optimal goal. They plan the use of resources and distribution of materials. The operations manager's job description includes managing budgets, negotiating contracts, and performing administrative tasks.

Stock Analyst

Individuals who opt for a career as a stock analyst examine the company's investments makes decisions and keep track of financial securities. The nature of such investments will differ from one business to the next. Individuals in the stock analyst career use data mining to forecast a company's profits and revenues, advise clients on whether to buy or sell, participate in seminars, and discussing financial matters with executives and evaluate annual reports.

A Researcher is a professional who is responsible for collecting data and information by reviewing the literature and conducting experiments and surveys. He or she uses various methodological processes to provide accurate data and information that is utilised by academicians and other industry professionals. Here, we will discuss what is a researcher, the researcher's salary, types of researchers.

Welding Engineer

Welding Engineer Job Description: A Welding Engineer work involves managing welding projects and supervising welding teams. He or she is responsible for reviewing welding procedures, processes and documentation. A career as Welding Engineer involves conducting failure analyses and causes on welding issues. 

Transportation Planner

A career as Transportation Planner requires technical application of science and technology in engineering, particularly the concepts, equipment and technologies involved in the production of products and services. In fields like land use, infrastructure review, ecological standards and street design, he or she considers issues of health, environment and performance. A Transportation Planner assigns resources for implementing and designing programmes. He or she is responsible for assessing needs, preparing plans and forecasts and compliance with regulations.

Environmental Engineer

Individuals who opt for a career as an environmental engineer are construction professionals who utilise the skills and knowledge of biology, soil science, chemistry and the concept of engineering to design and develop projects that serve as solutions to various environmental problems. 

Safety Manager

A Safety Manager is a professional responsible for employee’s safety at work. He or she plans, implements and oversees the company’s employee safety. A Safety Manager ensures compliance and adherence to Occupational Health and Safety (OHS) guidelines.

Conservation Architect

A Conservation Architect is a professional responsible for conserving and restoring buildings or monuments having a historic value. He or she applies techniques to document and stabilise the object’s state without any further damage. A Conservation Architect restores the monuments and heritage buildings to bring them back to their original state.

Structural Engineer

A Structural Engineer designs buildings, bridges, and other related structures. He or she analyzes the structures and makes sure the structures are strong enough to be used by the people. A career as a Structural Engineer requires working in the construction process. It comes under the civil engineering discipline. A Structure Engineer creates structural models with the help of computer-aided design software. 

Highway Engineer

Highway Engineer Job Description:  A Highway Engineer is a civil engineer who specialises in planning and building thousands of miles of roads that support connectivity and allow transportation across the country. He or she ensures that traffic management schemes are effectively planned concerning economic sustainability and successful implementation.

Field Surveyor

Are you searching for a Field Surveyor Job Description? A Field Surveyor is a professional responsible for conducting field surveys for various places or geographical conditions. He or she collects the required data and information as per the instructions given by senior officials. 

Orthotist and Prosthetist

Orthotists and Prosthetists are professionals who provide aid to patients with disabilities. They fix them to artificial limbs (prosthetics) and help them to regain stability. There are times when people lose their limbs in an accident. In some other occasions, they are born without a limb or orthopaedic impairment. Orthotists and prosthetists play a crucial role in their lives with fixing them to assistive devices and provide mobility.

Pathologist

A career in pathology in India is filled with several responsibilities as it is a medical branch and affects human lives. The demand for pathologists has been increasing over the past few years as people are getting more aware of different diseases. Not only that, but an increase in population and lifestyle changes have also contributed to the increase in a pathologist’s demand. The pathology careers provide an extremely huge number of opportunities and if you want to be a part of the medical field you can consider being a pathologist. If you want to know more about a career in pathology in India then continue reading this article.

Veterinary Doctor

Speech therapist, gynaecologist.

Gynaecology can be defined as the study of the female body. The job outlook for gynaecology is excellent since there is evergreen demand for one because of their responsibility of dealing with not only women’s health but also fertility and pregnancy issues. Although most women prefer to have a women obstetrician gynaecologist as their doctor, men also explore a career as a gynaecologist and there are ample amounts of male doctors in the field who are gynaecologists and aid women during delivery and childbirth. 

Audiologist

The audiologist career involves audiology professionals who are responsible to treat hearing loss and proactively preventing the relevant damage. Individuals who opt for a career as an audiologist use various testing strategies with the aim to determine if someone has a normal sensitivity to sounds or not. After the identification of hearing loss, a hearing doctor is required to determine which sections of the hearing are affected, to what extent they are affected, and where the wound causing the hearing loss is found. As soon as the hearing loss is identified, the patients are provided with recommendations for interventions and rehabilitation such as hearing aids, cochlear implants, and appropriate medical referrals. While audiology is a branch of science that studies and researches hearing, balance, and related disorders.

An oncologist is a specialised doctor responsible for providing medical care to patients diagnosed with cancer. He or she uses several therapies to control the cancer and its effect on the human body such as chemotherapy, immunotherapy, radiation therapy and biopsy. An oncologist designs a treatment plan based on a pathology report after diagnosing the type of cancer and where it is spreading inside the body.

Are you searching for an ‘Anatomist job description’? An Anatomist is a research professional who applies the laws of biological science to determine the ability of bodies of various living organisms including animals and humans to regenerate the damaged or destroyed organs. If you want to know what does an anatomist do, then read the entire article, where we will answer all your questions.

For an individual who opts for a career as an actor, the primary responsibility is to completely speak to the character he or she is playing and to persuade the crowd that the character is genuine by connecting with them and bringing them into the story. This applies to significant roles and littler parts, as all roles join to make an effective creation. Here in this article, we will discuss how to become an actor in India, actor exams, actor salary in India, and actor jobs. 

Individuals who opt for a career as acrobats create and direct original routines for themselves, in addition to developing interpretations of existing routines. The work of circus acrobats can be seen in a variety of performance settings, including circus, reality shows, sports events like the Olympics, movies and commercials. Individuals who opt for a career as acrobats must be prepared to face rejections and intermittent periods of work. The creativity of acrobats may extend to other aspects of the performance. For example, acrobats in the circus may work with gym trainers, celebrities or collaborate with other professionals to enhance such performance elements as costume and or maybe at the teaching end of the career.

Video Game Designer

Career as a video game designer is filled with excitement as well as responsibilities. A video game designer is someone who is involved in the process of creating a game from day one. He or she is responsible for fulfilling duties like designing the character of the game, the several levels involved, plot, art and similar other elements. Individuals who opt for a career as a video game designer may also write the codes for the game using different programming languages.

Depending on the video game designer job description and experience they may also have to lead a team and do the early testing of the game in order to suggest changes and find loopholes.

Radio Jockey

Radio Jockey is an exciting, promising career and a great challenge for music lovers. If you are really interested in a career as radio jockey, then it is very important for an RJ to have an automatic, fun, and friendly personality. If you want to get a job done in this field, a strong command of the language and a good voice are always good things. Apart from this, in order to be a good radio jockey, you will also listen to good radio jockeys so that you can understand their style and later make your own by practicing.

A career as radio jockey has a lot to offer to deserving candidates. If you want to know more about a career as radio jockey, and how to become a radio jockey then continue reading the article.

Choreographer

The word “choreography" actually comes from Greek words that mean “dance writing." Individuals who opt for a career as a choreographer create and direct original dances, in addition to developing interpretations of existing dances. A Choreographer dances and utilises his or her creativity in other aspects of dance performance. For example, he or she may work with the music director to select music or collaborate with other famous choreographers to enhance such performance elements as lighting, costume and set design.

Social Media Manager

A career as social media manager involves implementing the company’s or brand’s marketing plan across all social media channels. Social media managers help in building or improving a brand’s or a company’s website traffic, build brand awareness, create and implement marketing and brand strategy. Social media managers are key to important social communication as well.

Photographer

Photography is considered both a science and an art, an artistic means of expression in which the camera replaces the pen. In a career as a photographer, an individual is hired to capture the moments of public and private events, such as press conferences or weddings, or may also work inside a studio, where people go to get their picture clicked. Photography is divided into many streams each generating numerous career opportunities in photography. With the boom in advertising, media, and the fashion industry, photography has emerged as a lucrative and thrilling career option for many Indian youths.

An individual who is pursuing a career as a producer is responsible for managing the business aspects of production. They are involved in each aspect of production from its inception to deception. Famous movie producers review the script, recommend changes and visualise the story. 

They are responsible for overseeing the finance involved in the project and distributing the film for broadcasting on various platforms. A career as a producer is quite fulfilling as well as exhaustive in terms of playing different roles in order for a production to be successful. Famous movie producers are responsible for hiring creative and technical personnel on contract basis.

Copy Writer

In a career as a copywriter, one has to consult with the client and understand the brief well. A career as a copywriter has a lot to offer to deserving candidates. Several new mediums of advertising are opening therefore making it a lucrative career choice. Students can pursue various copywriter courses such as Journalism , Advertising , Marketing Management . Here, we have discussed how to become a freelance copywriter, copywriter career path, how to become a copywriter in India, and copywriting career outlook. 

In a career as a vlogger, one generally works for himself or herself. However, once an individual has gained viewership there are several brands and companies that approach them for paid collaboration. It is one of those fields where an individual can earn well while following his or her passion. 

Ever since internet costs got reduced the viewership for these types of content has increased on a large scale. Therefore, a career as a vlogger has a lot to offer. If you want to know more about the Vlogger eligibility, roles and responsibilities then continue reading the article. 

For publishing books, newspapers, magazines and digital material, editorial and commercial strategies are set by publishers. Individuals in publishing career paths make choices about the markets their businesses will reach and the type of content that their audience will be served. Individuals in book publisher careers collaborate with editorial staff, designers, authors, and freelance contributors who develop and manage the creation of content.

Careers in journalism are filled with excitement as well as responsibilities. One cannot afford to miss out on the details. As it is the small details that provide insights into a story. Depending on those insights a journalist goes about writing a news article. A journalism career can be stressful at times but if you are someone who is passionate about it then it is the right choice for you. If you want to know more about the media field and journalist career then continue reading this article.

Individuals in the editor career path is an unsung hero of the news industry who polishes the language of the news stories provided by stringers, reporters, copywriters and content writers and also news agencies. Individuals who opt for a career as an editor make it more persuasive, concise and clear for readers. In this article, we will discuss the details of the editor's career path such as how to become an editor in India, editor salary in India and editor skills and qualities.

Individuals who opt for a career as a reporter may often be at work on national holidays and festivities. He or she pitches various story ideas and covers news stories in risky situations. Students can pursue a BMC (Bachelor of Mass Communication) , B.M.M. (Bachelor of Mass Media) , or  MAJMC (MA in Journalism and Mass Communication) to become a reporter. While we sit at home reporters travel to locations to collect information that carries a news value.  

Corporate Executive

Are you searching for a Corporate Executive job description? A Corporate Executive role comes with administrative duties. He or she provides support to the leadership of the organisation. A Corporate Executive fulfils the business purpose and ensures its financial stability. In this article, we are going to discuss how to become corporate executive.

Multimedia Specialist

A multimedia specialist is a media professional who creates, audio, videos, graphic image files, computer animations for multimedia applications. He or she is responsible for planning, producing, and maintaining websites and applications. 

Quality Controller

A quality controller plays a crucial role in an organisation. He or she is responsible for performing quality checks on manufactured products. He or she identifies the defects in a product and rejects the product. 

A quality controller records detailed information about products with defects and sends it to the supervisor or plant manager to take necessary actions to improve the production process.

Production Manager

A QA Lead is in charge of the QA Team. The role of QA Lead comes with the responsibility of assessing services and products in order to determine that he or she meets the quality standards. He or she develops, implements and manages test plans. 

Process Development Engineer

The Process Development Engineers design, implement, manufacture, mine, and other production systems using technical knowledge and expertise in the industry. They use computer modeling software to test technologies and machinery. An individual who is opting career as Process Development Engineer is responsible for developing cost-effective and efficient processes. They also monitor the production process and ensure it functions smoothly and efficiently.

AWS Solution Architect

An AWS Solution Architect is someone who specializes in developing and implementing cloud computing systems. He or she has a good understanding of the various aspects of cloud computing and can confidently deploy and manage their systems. He or she troubleshoots the issues and evaluates the risk from the third party. 

Azure Administrator

An Azure Administrator is a professional responsible for implementing, monitoring, and maintaining Azure Solutions. He or she manages cloud infrastructure service instances and various cloud servers as well as sets up public and private cloud systems. 

Computer Programmer

Careers in computer programming primarily refer to the systematic act of writing code and moreover include wider computer science areas. The word 'programmer' or 'coder' has entered into practice with the growing number of newly self-taught tech enthusiasts. Computer programming careers involve the use of designs created by software developers and engineers and transforming them into commands that can be implemented by computers. These commands result in regular usage of social media sites, word-processing applications and browsers.

Information Security Manager

Individuals in the information security manager career path involves in overseeing and controlling all aspects of computer security. The IT security manager job description includes planning and carrying out security measures to protect the business data and information from corruption, theft, unauthorised access, and deliberate attack 

ITSM Manager

Automation test engineer.

An Automation Test Engineer job involves executing automated test scripts. He or she identifies the project’s problems and troubleshoots them. The role involves documenting the defect using management tools. He or she works with the application team in order to resolve any issues arising during the testing process. 

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Role of media in 21st century

The contemporary world of globalisation witnessed both positive and negative roles of media. However despite some lacunas, it is an essential tool of information, entertainment and above all the current knowledge. It is rightly said that media is the mirror of a society. Its shows the real face of society. Doubtlessly, media has played a vital role to diffuse liberal norms. Like democracy, respect of human rights value of common people in economy, policies etc. It has also worked excellently in times of crisis to settle down the dispute peacefully. On the other hand, it can be equally dangerous if it plays a negative role. It was a reason behind the demise of the greatest empires in past. It has potential to lead the nation towards unimaginable wars. The 21st century is remarkably the century of media. It has confined this gigantic world to a global village. It caused the death of distances and the end of geography. It has left no room for single doubt that vibrant, vigilant and vigorous role of media is the need of day. None of the countries can sustain and survive in this complex world of cut-throat competition without media. Therefore, it is extraordinary unwise to deny the paramount importance of media due to its negative role. Though there is satanic sway on media, yet its angelic role trumps it. It is sane to see glass half full than glass half empty.

17 die in KP rain related incidents

Speaking positively, media is a great tool to disseminate information and to keep the people updated. The news of a lorry, killing twenty people in Quetta or a gun man shooting in New Zealand in two mosques can spread immediately across the world through media. It is said that a man who does not keep himself updated with world affairs is like an animal which only lives to eat and sleep. In this competitive world inevitably every one of us should get in touch with media.

Moreover, media is an agent of peace and compassion. It keeps different factions of a country united. It works efficiently against the forces of chasm and dichotomy. Either it is political spectrum or religious sphere, media highlights the positive events and episodes. It is pertinent to quote Pakistan as an example. Pakistan’s media has preserved integration of Pakistan. The all four provinces are not administrative but ethnic units in real sense. However, media has not let them be divided on the ethnic lines. It has also played a pivotal role to retain religious harmony. Thus, it is unambiguously right that it propagates the message of peace and love. Media also highlights major issues and helps in policy making. It works as a flag career of development and welfare of people. Many talk show, articles, editorial and other intellectual discourse pinpoint loopholes and tender, suggestion for ameliorate of those flaws. Government officials, bureaucracy, diplomats etc., use media as road map towards formulation of the first rate policies. Recently, passed honour killing bill 2016 and anti-rape bill 2016 are fruits of media’s successful campaign. It is rightly remarked that media is the bible of the statesmen.

Punjab govt decides to implement Integrated Public Prosecution System

In addition to this, media preserves the cultural identity of a nation. Every nation gives splendid importance to its culture. This is why; Samuel P. Huntington said that the next world war would be among cultural entities. He warned the world about clash of civilization. There is not an iota of doubt that the fourth generation warfare is being fought on media. Therefore, every country’s media plays a great role to protect and promote the culture of its own country. The culture propagation is ‘soft power’ of any nation according to American idealist Joseph Nye. Media’s role is laudable in this regard.

Media has powered to make or break the fan following of any individual, party or organization. Probably, terrorists also shower honey-money over media to get name and fame. Else, what can the media achieve by glorifying them. The tragic Army Public School incident proved as a catalyst for the statute book and the nation sow a raft of legislation to fight against terrorism. National Action Plan (NAP) also surfaced as a counter-terrorism strategy. This twenty point agenda included a clause which narrates that glorification of terrorists by media is one of the reasons behind, their despicable activities.

'I didn't leave PTI': Fawad Chaudhry

Moreover, as discussed in previous paragraphs, media protests culture identity of a nation. On the other hand, it can also pose a serious threat to culture identity. According to realistic paradigm in International Relation (IR), the super power country diffuses its own culture to retain its hegemony around the world. Today, America is a super power. The whole world speaks English Language, wears jeans, eats fast food, watches lunatic movies of Hollywood and listen jazz music. Men follow Michel Jackson and women follow Hillary Clinton or Miss America. Men are clean shaven and women powder their faces with American cosmetics. This culture has reached this part of world through integrity of media. Resultantly, nations have last their culture identity. To conclude entire discussion that media plays commendable role in the 21st century. Notwithstanding, it is crying for many substantial reforms and improvements. One thing is crystal and clear that media has become an undefeatable power today. All powerful forces have become powerless before, the fourth pillar of state. However, there are many obstacles that do not let media operate freely and positively. The healthy racism has a permanent role in construction of strong edifice. The negative propaganda reduces that edifice to the ashes of defeat. Through true information, awareness and message of peace, love, harmony, media can put a nation on cusp of glorious future. Whereas the yellow journalism can be cancerous for a nation. The 21st century is remarked with phenomenal progress of media. Hopefully, media gets more mature and makes the earth beautiful and peaceful.

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Neuroscience and Techno-politics: toward a Common Framework

Digital security: 5 alternatives to passwords, openmind books, scientific anniversaries, what’s happening in the arctic affects us all, featured author, latest book, the new media’s role in politics.

The new media environment is dynamic and continues to develop in novel, sometimes unanticipated, ways that have serious consequences for democratic governance and politics. New media have radically altered the way that government institutions operate, the way that political leaders communicate, the manner in which elections are contested, and citizen engagement. This chapter will briefly address the evolution of new media, before examining in greater detail their role in and consequences for political life.

New political media are forms of communication that facilitate the production, dissemination, and exchange of political content on platforms and within networks that accommodate interaction and collaboration. They have evolved rapidly over the past three decades, and continue to develop in novel, sometimes unanticipated ways. New media have wide-ranging implications for democratic governance and political practices. They have radically altered the ways in which government institutions operate and political leaders communicate. They have transformed the political media system, and redefined the role of journalists. They have redefined the way elections are contested, and how citizens engage in politics.

The rise of new media has complicated the political media system. Legacy media consisting of established mass media institutions that predate the Internet, such as newspapers, radio shows, and television news programs, coexist with new media that are the outgrowth of technological innovation. While legacy media maintain relatively stable formats, the litany of new media, which includes websites, blogs, video-sharing platforms, digital apps, and social media, are continually expanding in innovative ways. Mass media designed to deliver general interest news to broad audiences have been joined by niche sources that narrowcast to discrete users (Stroud, 2011). New media can relay information directly to individuals without the intervention of editorial or institutional gatekeepers, which are intrinsic to legacy forms. Thus, new media have introduced an increased level of instability and unpredictability into the political communication process.

The relationship between legacy media and new media is symbiotic. Legacy media have incorporated new media into their reporting strategies. They distribute material across an array of old and new communication platforms. They rely on new media sources to meet the ever-increasing demand for content. Despite competition from new media, the audiences for traditional media remain robust, even if they are not as formidable as in the past. Readers of the print edition of The New York Times and viewers of the nightly network news programs far outnumber those accessing the most popular political news websites (Wired Staff, 2017). Cable and network television news remain the primary sources of political information for people over the age of thirty (Mitchell and Holcomb, 2016). Consequently, new media rely on their legacy counterparts to gain legitimacy and popularize their content.

Ideally, the media serve several essential roles in a democratic society. Their primary purpose is to inform the public, providing citizens with the information needed to make thoughtful decisions about leadership and policy. The media act as watchdogs checking government actions. They set the agenda for public discussion of issues, and provide a forum for political expression. They also facilitate community building by helping people to find common causes, identify civic groups, and work toward solutions to societal problems.

The diversity of content disseminated by new media has created opportunities such as the ability for more voices to be heard.

New media have the potential to satisfy these textbook functions. They provide unprecedented access to information, and can reach even disinterested audience members through personalized, peer-to-peer channels, like Facebook. As average people join forces with the established press to perform the watchdog role, public officials are subject to greater scrutiny. Issues and events that might be outside the purview of mainstream journalists can be brought into prominence by ordinary citizens. New media can foster community building that transcends physical boundaries through their extensive networking capabilities. Although legacy media coverage of political events correlates with increased political engagement among the mass public, mainstream journalists do not believe that encouraging participation is their responsibility (Hayes and Lawless, 2016). However, new media explicitly seek to directly engage the public in political activities, such as voting, contacting public officials, volunteering in their communities, and taking part in protest movements.

At the same time, the new media era has acerbated trends that undercut the ideal aims of a democratic press. The media disseminate a tremendous amount of political content, but much of the material is trivial, unreliable, and polarizing. The watchdog role pre-new media had been performed largely by trained journalists who, under the best of circumstances, focused on uncovering the facts surrounding serious political transgressions. Washington Post reporters Bob Woodward and Carl Bernstein inspired a generation of investigative journalists after revealing President Richard Nixon’s role in the break-in at the Democratic Party headquarters at the Watergate Hotel, forcing his resignation (Shepard, 2012). Much news in the new media era is defined by coverage of a never-ending barrage of sensational scandals—be they real, exaggerated, or entirely fabricated—that often are only tangentially related to governing.

This chapter begins by briefly addressing the evolution of new media in the United States to establish the core characteristics of the current political media system. We then will focus on the role of media in providing information in a democratic polity, and will examine the ways in which new media have impacted this role. The diversity of content disseminated by new media has created opportunities, such as the ability for more voices to be heard. However, the questionable quality of much of this information raises serious issues for democratic discourse. Next, we will discuss how the new media are integral to political coverage in a post-truth society, where falsehoods infused with tidbits of fact pass as news. Finally, we will contemplate the ways in which the watchdog press is being overshadowed by the mouthpiece press which serves as a publicity machine for politicians.

The Evolution of New Media

New media emerged in the late 1980s when entertainment platforms, like talk radio, television talk shows, and tabloid newspapers, took on prominent political roles and gave rise to the infotainment genre. Infotainment obscures the lines between news and entertainment, and privileges sensational, scandal-driven stories over hard news (Jebril, et al., 2013). Politicians turned to new media to circumvent the mainstream press’ control over the news agenda. The infotainment emphasis of new media at this early stage offered political leaders and candidates a friendlier venue for presenting themselves to the public than did hard news outlets (Moy, et al., 2009). During the 1992 presidential election, Democratic candidate Bill Clinton famously appeared on Arsenio Hall’s television talk show wearing sunglasses and playing the saxophone, which created a warm, personal image that set the tone for his campaign (Diamond, et al., 1993). The fusing of politics and entertainment attracted audiences that typically had been disinterested in public affairs (Williams and Delli Carpini, 2011). It also prompted the ascendance of celebrity politicians, and set the stage for a “reality TV” president like Donald Trump decades later.

Political observers and scholars contemplated the advent of a “new media populism” that would engage disenfranchised citizens and facilitate a more active role for the public in political discourse. New media had the potential to enhance people’s access to political information, facilitate wider-ranging political discourse, and foster participation. Initially, the public responded positively to the more accessible communication channels, calling in to political talk programs and participating in online town hall meetings. However, new media’s authentic populist potential was undercut by the fact that the new political media system evolved haphazardly, with no guiding principles or goals. It was heavily dominated by commercial interests and those already holding privileged positions in politics and the news industry. Public enthusiasm eventually gave way to ambivalence and cynicism, especially as the novelty of the first phase of new media wore off (Davis and Owen, 1998).

The next phase in the development of new media unfolded in conjunction with the application of emerging digital communications technologies to politics that made possible entirely new outlets and content delivery systems. The digital environment and the platforms it supports greatly transformed the political media system. Beginning in the mid-1990s, new political media platforms quickly progressed from the rudimentary “brochureware” website, used by Bill Clinton’s presidential campaign in 1992, to encompass sites with interactive features, discussion boards, blogs, online fundraising platforms, volunteer recruitment sites, and meet-ups. The public became more involved with the actual production and distribution of political content. Citizen journalists were eyewitnesses to events that professional journalists did not cover. Non-elites offered their perspectives on political affairs to politicians and peers. Members of the public also were responsible for recording and posting videos that could go viral and influence the course of events (Wallsten, 2010). In 2006, for example, the reelection campaign of Republican Senator George Allen was derailed by a viral video in which he used the term “macaca,” a racial slur, to refer to a young man of Indian ancestry who was attending his campaign rally (Craig and Shear, 2006).

A third phase in the evolution of new media is marked by Democratic candidate Barack Obama’s groundbreaking digital campaign strategy in the 2008 presidential election. Obama’s team revolutionized the use of social media in an election they felt was unwinnable using traditional techniques. The campaign made use of advanced digital media features that capitalized on the networking, collaboration, and community-building potential of social media to create a political movement. The Obama campaign website was a full-service, multimedia center where voters not only could access information, they also could watch and share videos, view and distribute campaign ads, post comments, and blog. Supporters could donate, volunteer, and purchase campaign logo items, like tee shirts and caps. The campaign was active on Facebook, Twitter, and YouTube, as well as a range of other social media platforms that catered to particular constituencies, such as BlackPlanet, AsianAve, and Glee. The campaign pioneered digital microtargeting tactics. It used social media to collect data on people’s political and consumer preferences, and created voter profiles to pursue specific groups, such as young professional voters, with customized messages.

The new media trends established in the 2008 campaign have carried over to the realm of government and politics more generally. Social media have become a pervasive force in politics, altering the communication dynamics between political leaders, journalists, and the public. They have opened up wider avenues for instantaneous political discourse and debate. Research indicates that people’s access to social media networks has a positive effect on their sense of political efficacy and tendency to participate in politics (Gil de Zuniga, et al., 2010). However, there also has been backlash when social media discourse has become too nasty, and users have blocked content or dropped out of their social media networks (Linder, 2016). Social media allow people to efficiently organize and leverage their collective influence. Thus, political leaders are held more accountable because their actions are constantly probed on social media.

Members of the public also were responsible for recording and posting videos that could go viral and influence the course of events.

At the same time, legacy media organizations have come to rely on aspects of new media. Newspapers, in particular, have experienced financial hardships due adverse financial market conditions, declining advertising revenues, and competition from proliferating news sources. The size of traditional newsrooms in the U.S. has shrunk by more than 20,000 positions in the past twenty years, and global newsrooms have experienced a similar decline (Owen, 2017). Legacy news organizations have cut investigative units, and only around one-third of reporters are assigned to political beats (Mitchell and Holcomb, 2016). Alicia Shepard, a former media ombudsman and media literacy advocate, opined, “When newspapers can’t even cover daily journalism, how are they going to invest in long-term, expensive investigative reporting?” (2012). Still, journalists working for legacy organizations continue to do the yeoman’s share of serious news gathering and investigative reporting. Mainstream journalists have come to rely heavily on new media content as a source of news. These trends have seriously influenced the quality and nature of news content as well as the style of political reporting, which has become more heavily infused with infotainment and quotes from Twitter feeds.

Providing Political Information

The complexities of the new media system are reflected in the diversity of available content. The information distributed via the vast communications network runs the gamut from fact-based, investigative reporting from professional journalists to brash fabrications or “alternative facts”—to use the term coined by President Trump’s advisor Kellyanne Conway—proffered by the alternative press (Graham, 2017). In the new media era, the boundaries that separate these disparate types of information have become increasing muddled. Professional media editors who regulate the flow of information by applying news principles and standards associated with the public good have become scarce (Willis, 1987). They have been replaced by social media and analytics editors whose primary motivation is to draw users to content regardless of its news value. Audience members have to work hard to distinguish fact from fiction, and to differentiate what matters from what is inconsequential.

A number of explanations can be offered for the shift in the quality and quantity of political information. The technological affordances of new media allow content to propagate seemingly without limits. Social media have a dramatically different structure than previous media platforms. Content can be relayed with no significant third-party filtering, fact-checking, or editorial judgement. Individuals lacking prior journalism training or reputation can reach many users at lightningfast speed. Messages multiply as they are shared across news platforms and via personal social networking accounts (Allcott and Gentzkow, 2017).

In addition, the economic incentives underpinning new media companies, such as Google, Facebook, and Twitter, are predicated on attracting large audiences that will draw advertising revenue. Political content is used to drive consumers to social media products, rather than to perform the public service function of informing the citizenry. Commercial pressures lead media organizations to feature incendiary stories that receive the most attention. Further, while platforms proliferate, similar content is dispersed widely as media power is concentrated in a small number of old and new media corporations (McChesney, 2015). Search engines direct users to a limited selection of heavily trafficked and well-financed sites (Hindman, 2009; Pariser, 2011).

Other explanations focus on the nature of the American political environment that has become extremely polarized, prompting the emergence of political agendas that promote rogue politics. A 2017 Pew Research Center study revealed that the gap between Democrats and Republicans on core political values, including the role of government, race, immigration, the social safety net, national security, taxes, and environmental protection, have grown to epic proportions for the modern era. Two-thirds of Americans fall solidly in the liberal or conservative camp, with few holding a mix of ideological positions (Pew Research Center, 2017; Kiley, 2017).

Speech on new media reflects these stark political divisions, and frequently devolves into expressions of hostility and ad hominem attacks. President Donald Trump used Twitter to ignite a controversy over NFL players who protested racial oppression during the playing of the national anthem before games. He used a derogatory term to refer to players, who are predominantly African American, and urged team owners to fire those supporting the demonstration. Trump’s social media blasts accused the players of disrespecting the flag and the military, which misrepresents the protest agenda and has divided the public along political and racial lines.

Political divisions are reflected in the presence of media “echo chambers,” where people select their news and information sources based on their affinity for the politics of other users. Modern-day new media echo chambers began to form during the first phase of new media, as conservative talk radio hosts, like Rush Limbaugh, attracted dedicated followers (Jamieson and Cappella, 2010). Social media has hastened the development of echo chambers, as they facilitate people’s exposure to information shared by like-minded individuals in their personal digital networks, with 62% of adult Americans getting their news from social media platforms. Even politically disinterested social media users frequently encounter news articles unintentionally as they scan their feed (Gottfried and Shearer, 2016). The ability of social media to isolate people from exposure to those with differing viewpoints exacerbates political polarization.

A significant segment of the public perceives journalists as removed elites who do not share their conservative values. Political analyst Nate Silver (2017) contends that the national press has been operating in a politically homogenous, metropolitan, liberal-leaning bubble that has become attached to “Establishment Influentials”. He maintains that the mainstream media are out-of-touch with a wide swath of the public. During the recent election this became clear as legacy media institutions are unable to connect effectively with the frustration and anger of people outside of high education and income circles (Camosy, 2016).

Some scholars argue that new media are closing the gap between distant journalists and the mass public by giving voice to those who have felt left out (Duggan and Smith, 2016). The Tea Party, a conservative political movement focused around issues about taxation and the national debt, used social networks for political mobilization in the 2010 midterm elections. Tea Party candidates employed social media to reshape public discourse around the campaign, forging a sense of solidarity among groups who previously felt disenfranchised (Williamson, Skocpol, and Coggin, 2011). Candidates pushing an extreme agenda have amplified this trend. Highly partisan, flamboyant congressional candidates, on both sides of the aisle, who spark political disagreement and indignant rhetoric garner the most supporters on Facebook. They use social media to solidify their political base (Messing and Weisel, 2017).

Post-Truth Media

American author Ralph Keyes (2004) observes that society has entered a posttruth era. Deception has become a defining characteristic of modern life, and is so pervasive that people are desensitized to its implications. He laments the fact that ambiguous statements containing a kernel of authenticity, but falling short of the truth, have become the currency of politicians, reporters, corporate executives, and other power-brokers.

Journalist Susan Glasser (2016) argues that journalism has come to reflect the realities of reporting in post-truth America. Objective facts are subordinate to emotional appeals and personal beliefs in shaping public opinion. The public has difficulty distinguishing relevant news about weighty policy issues from the extraneous clamor that permeates the media. The work of investigative journalists has in some ways has become more insightful and informed than in the past due to the vast resources available for researching stories, including greater access to government archives and big data analysis. However, well-documented stories are obscured by the constant drone of repetitive, sensationalized trivia-bites that dominate old and new media. Reflecting on coverage of the last American presidential contest, Glasser states, “The media scandal of 2016 isn’t so much about what reporters fail to tell the American public; it’s about what they did report on, and the fact that it didn’t seem to matter” (2016).

Evidence that Glasser’s concerns are well-founded can be compiled by examining media content on a daily basis. Post-truth media was prominent during the 2016 presidential election. Media accounts of the election were infused with misinformation, baseless rumors, and outright lies. False stories and unverified factoids emanated from fabricated news sites as well as the social media accounts of the candidates and their surrogates. Republican nominee Donald Trump used his Twitter feed to push out sensational, unverified statements that would dominate the news agenda, a practice he maintained after assuming the presidency. He alleged that the father of Ted Cruz, his challenger for the nomination, was involved in the assassination of President John F. Kennedy, and perpetuated the false claim that President Barack Obama was not born in the United States (Carson, 2017). False news stories infiltrated reports by legacy media organizations as they relied heavily on digital sources for information. Cable news organizations like CNN and MSNBC amplified Trump’s unfounded claims, such as his allegations that Muslims in New Jersey celebrated the fall of the World Trade Center on 9/11, even as they criticized their veracity (Shafer, 2015).

Contrived controversies detract from coverage of important issues related to policy, process, and governance (Horton, 2017). In October of 2017, President Donald Trump and Senator Bob Corker (R-TN) exchanged a series of insults as Congress considered major tax reforms. The feud dominated coverage of the battle over tax legislation on new media, and commanded the front page of The New York Times . Among the many insults slung over the course of several weeks, Trump referred to Corker as “Liddle Bob,” and tweeted that Corker “couldn’t get elected dog catcher.” Corker called the White House “an adult day care center,” and labeled Trump “an utterly untruthful president” (Sullivan, 2017).

The Ascendance of Fake News

The most extreme illustration of the concept of post-truth reporting is the rise of fake news. The definition of fake news has shifted over time, and continues to be fluid. Initially, the term “fake news” referred to news parodies and satire, such as The Daily Show , The Colbert Report , and Weekend Update on Saturday Night Live . During the 2016 campaign, the concept of fake news was attached to fictitious stories made to appear as if they were real news articles. These stories were disseminated on websites that had the appearance of legitimate news platforms or blogs, such as Infowars , The Rightest , and National Report . A 2017 compilation documented 122 sites that routinely publish fake news (Chao, et al., 2017). Authors are paid—sometimes thousands of dollars—to write or record false information. Some of these authors are based in locations outside of the United States, including Russia (Shane, 2017). They make use of social media interactions and algorithms to disseminate content to specific ideological constituencies. Fabricated stories are spread virally by social bots, automated software that replicates messages by masquerading as a person (Emerging Technology from the arXiv, 2017).

Objective facts are subordinate to emotional appeals and personal beliefs in shaping public opinion.

Fake news stories play to people’s preexisting beliefs about political leaders, parties, organizations, and the mainstream news media. While some fake news stories are outright fabrications, others contain elements of truth that make them seem credible to audiences ensconced in echo chambers. Conspiracy theories, hoaxes, and lies were spread efficiently through Facebook, Snapchat, and other social media, and reached millions of voters in the 2016 election (Oremus, 2016). For example, a fabricated story on The Denver Gardian , a fake site meant to emulate the legitimate newspaper, The Denver Post , reported that an F.B.I. agent connected with an investigation into Democratic candidate Hillary Clinton’s emails had murdered his wife and shot himself. Other erroneous reports claimed that Pope Francis had endorsed Donald Trump and that Hillary Clinton had sold weapons to ISIS (Rogers and Bromwich, 2016).

Conditions in the new media age have been ripe for the proliferation of fake news. The new media system has lifted many of the obstacles to producing and distributing news that were present in the previous mass media age. While vestiges of the digital divide persist, especially among lower-income families (Klein, 2017), barriers to new media access have been lowered. The cost of producing and distributing information on a wide scale have been reduced. The logistics and skills necessary to create content are less formidable. Social networking sites make it possible to build and maintain audiences of like-minded people who will trust posted content. Fake news proliferates widely through social media, especially Facebook and Twitter. In fact, fake news stories are spread more widely on Facebook than factual mainstream media reports (Silverman, 2016). Audiences are fooled and confused by fake news, which confounds basic facts about politics and government with fiction. A 2016 Pew Research Center report found that 64% of the American public found that made-up news created a great deal of confusion about the basic facts of current events, and an additional 24% believed fake news caused some confusion (Barthel, Mitchell, and Holcomb, 2016). Finally, legal challenges to fake news and the distribution of false content are much more difficult to pose, as it is costly and time-consuming to sue publishers for spreading false information.

An alternative meaning of fake news emerged after the presidential election. At his first press conference as President-elect, Donald Trump appropriated the term “fake news” as a derogatory reference to the mainstream press. Pointing at CNN journalist Jim Acosta, who was attempting to ask a question, Trump exclaimed, “You are fake news!” Trump and his acolytes frequently employ the “fake news” moniker when attempting to delegitimize the legacy media, including The New York Times and The Washington Post , for reporting they consider to be unfavorable (Carson, 2017). Weary of Trump repeatedly invoking the “fake news” label, CNN launched a “Facts First” campaign in response to “consistent attacks from Washington and beyond.” A thirty second video shows an image of an apple, with the voice over:

This is an apple. Some people might try to tell you this is a banana. They might scream banana, banana, banana, over and over and over again. They might put banana in all caps. You might even start to believe that this is a banana. But it’s not. This is an apple.

Facts are facts. They aren’t colored by emotion or bias. They are indisputable. There is no alternative to a fact. Facts explain things. What they are, how they happened. Facts are not interpretations. Once facts are established, opinions can be formed. And while opinions matter, they don’t change the facts. (https://www.cnncreativemarketing.com/project/cnn_factsfirst/)

Watchdog Press or Politicians’ Mouthpiece

The notion of the press as a political watchdog casts the media as a guardian of the public interest. The watchdog press provides a check on government abuses by supplying citizens with information and forcing government transparency. Public support for the media’s watchdog role is substantial, with a Pew Research Center study finding that 70% of Americans believe that press reporting can “prevent leaders from doing things that shouldn’t be done” (Chinni and Bronston, 2017).

New media have enhanced the capacity of reporters to fulfill their watchdog role, even in an era of dwindling resources for investigative journalism. Information can be shared readily through formal media sources, as local news outlets can pass information about breaking events to national organizations. News also can be documented and shared by citizens through social networks. When a vicious category 5 hurricane devastated Puerto Rico and the American government’s response was slow, journalists were able to surface the story as residents and first responders took to social media to provide first-hand accounts to national journalists who had difficulty reaching the island (Vernon, 2017).

However, there are aspects of the media’s watchdog role that have become more difficult to fulfill. Countering outright lies by public officials has almost become an exercise in futility, even as fact-checking has become its own category of news. The Washington Post ’s “Fact Checker” identified almost 1,500 false claims made by President Trump in just over 250 days in office (www.washingtonpost.com/news/fact-checker). Sites focusing on setting the record straight, such as PolitiFact, Snopes, and FactCheck, can barely keep pace with the amount of material that requires checking Despite these efforts, false information on the air and online has multiplied.

There is evidence to suggest that the new media allow political leaders to do an end-run around the watchdog press. In some ways, the press has moved from being a watchdog to a mouthpiece for politicians. This tendency is exacerbated by the fact that there is a revolving door where working journalists move between positions in the media and government. Some scholars maintain that this revolving door compromises the objectivity of journalists who view a government job as the source of their next paycheck (Shepard, 1997).

The media act as a mouthpiece for political leaders by publicizing their words and actions even when their news value is questionable. President Donald Trump uses Twitter as a mechanism for getting messages directly to his followers while averting journalistic and political gatekeepers, including high ranking members of his personal staff. Many of his tweets are of questionable news value, except for the fact that they emanate from the president’s personal social media account. Yet the press act as a mouthpiece by promoting his tweets. A silly or vicious tween can dominate several news cycles. In an interview with Fox Business Network’s Maria Bartiomo, President Trump gave his reason for using social media to communication with the public and the press that supports the notion of the mouthpiece media:

Tweeting is like a typewriter—when I put it out, you put it immediately on your show. I mean, the other day, I put something out, two seconds later I am watching your show, it’s up… You know, you have to keep people interested. But, social media, without social media, I am not sure that we would be here talking I would probably not be here talking (Tatum, 2017).

When rumors and conspiracy theories are believed, they can have serious consequences. This point is illustrated by the “PizzaGate” conspiracy theory that spread on social media during the 2016 presidential election. Democratic presidential candidate Hillary Clinton and her campaign chairman, John Podesta, were accused of engaging in satanic rituals where they personally “chopped up and raped” children. Wikileaks released personal emails from Podesta’s account indicating that he enjoyed eating at a pizza restaurant Washington, D.C. The Twitter hashtag #pizzagate began trending. Rumors alleging that the restaurant’s owner was running a child sex ring began circulating. Believing the rumors to be true, a man drove from North Carolina to liberate the purported child sex slaves. He fired an assault rifle inside the pizza restaurant as staff and patrons fled. He is currently serving a four-year prison sentence (Aisch, et al., 2016; Fisher, et al., 2016).

New media have both expanded and undercut the traditional roles of the press in a democratic society. On the positive side, they have vastly increased the potential for political information to reach even the most disinterested citizens. They enable the creation of digital public squares where opinions can be openly shared. They have created new avenues for engagement that allow the public to connect in new ways with government, and to contribute to the flow of political information.

At the same time, the coalescence of the rise of new media and post-truth society has made for a precarious situation that subverts their beneficial aspects. Presently, it appears as if there are few effective checks on the rising tide of false information. Substituting scandal coverage for serious investigative journalism has weakened the press’ watchdog role. The ambiguous position of the media as a mouthpiece for politicians renders journalists complicit in the proliferation of bad information and faulty facts. It is important to recognize that American journalism has never experienced a “golden age” where facts always prevailed and responsible reporting was absolute. However, the current era may mark a new low for the democratic imperative of a free press.

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Media In The 21st Century

Media is regarded as the most powerful weapon of 21st century. It is as fatal a weapon as a nuke. It has the potential to alter day into night and night into day, a hero into a villain and a villain into hero. Media has brought revolutions in the world and has transformed the globe into a global village. It has almost erased the geographical boundaries, removed the barriers of social, political and cultural differences and as a result this diversified world has been reduced to remote control. Media 's role in education, awareness, opinion formation and entertainment is so diversified in its horizon and domain that one thing is clear and decided that the tides of media cannot be reversed, however, they may be altered in nature and composition. The role of media has also become a one mode of trading and marketing of products and prejudices. Society is influenced by media in so many ways. It is the media for the masses that helps them to get information about a lot of things and also to form opinions and make judgments regarding various issues. It is the media which keeps the people updated and informed about what is happening around them and the world. Everyone can draw something from it. The rapid revolution in the technology has made the world a global village. We communicate to connect with the people in this global village. There are many mediums of communication. Among these mediums electronic media is the most important, popular and commonly used medium for

The Representation Of Media In A Mighty Long Way

The integration of Central High was a long and arduous process. Being a major part of civil rights history, it revealed how racist people can be. But how did society learn about this? The answer to that is quite simple: Media. The books, A Mighty Long Way, by Carlotta Walls LaNier and Little Rock Girl 1957, by Shelly Tougas both show ways media was used.

Media Influence On Frankenstein

Media have certainly became a big part of our daily life, an important element of our daily viewable culture, and more familiar the violence and monstrosity which is described in it. Audiences barley think about this problem and they also leave aside the consequences of that. Media got a great impact on people’s culture and the way they act now a days, Media is responsible for creating opinions, myths, languages and customs. They can also create uncontrollable monsters; false fantasies and contradictory impact On the exact society for which they engage. Society falls under the mercy of the fast effect of the portrait; it takes a fractional vision of owning in its own hand the capability of telling information; it is controlled by the objective

Why I Just Asked My Students To Put Their Laptops Away Analysis

The main objectives in chapter 9 include the ways media attempt to influence people’s attitudes, beliefs, and/or behavior, ways media technology can be disruptive and have adverse effects on behavior, the positive and negative influences of certain kinds of media, such as advertisements or reality television programs, on self-image. Even though media is a great outlet, media has changed our generation causing effects on self-image and human interactions. Because of its pervasiveness in American culture, the media affects people in both obvious and subtle ways. Modern media comes in many different formats, including newspapers, magazines, television, social media, etc.

The Pros And Cons Of Computer-Mediated Communication

By definition, computer-mediated communication (CMC) is communication about or by means of computer technology (Thurlow, Lengel, & Tomic, 2004). The transition of computers from highly specialized technology to personal possessions contributed to the increase in investigations relating to CMC (Thurlow, Lengel, & Tomic, 2004). The study of CMC has been widely applied, allowing for discussions of all forms of human communication via the means of a computer. Some of those disciplines through which CMC has been studied include psychology (Gackenbach & Ellerman, 1998; Kiesler, Siegel, & McGuire, 1984), politics (Dahlberg, 2001; Hacker & van Dijk, 2000), and education (Berge & Collins, 1995; McComb, 1994). In addition, CMC has also been widely studied

Glee: Influence The Role Of Culture In The Media

Introduction In our current society, the media is a very powerful medium which cultivates the way the society thinks and behaves. At this stage of the political economy, the intellectual mode of production is largely made through the media industry. Aspects such as Hollywood, television and movies, they frame and direct our thinkings and values towards the direction as they desire.

Essay On The Uses And Gratification Theory

Media has become an integral part in society. The idea of media has changed throughout the century along with the change in media technology. Media went from print media to modern media that can be viewed via screen and now modern media can be controlled by the user/viewer itself. It is a powerful tool that can be accessed almost anywhere with a smart phone or computer and internet. Social media is a newer media that has changed the way in which society interacts, face-to-face communication changed to screen-to-screen communication.

Role Of Mass Media As An Agent Of Socialization

In this advance era, mass media plays a significant role towards all of us and we can truly admit that mass media is one of the basic essenssial that used by everyone in their daily life. Generally, mass media is a print and electronic means of communication that spreads messages to the audiences and carries out information to the people in the society. Mass media can be divided into two categories, which is the print media include like newspaper, magazines, and books. Another mass media is the electronic media include like radio, television, and internet which is used by most of the people nowadays. Media is one of the most influential aspects of our lives.

The Internet: The Importance Of The Internet

“Media has become as necessary as food and clothing. Media is a mirror of the modern society; in fact, it is the media which forms our lives. The principle of the media is to let people know about modern, new relationships and to tell about the most modern discussion and fashion. The media still very backward behind other economic sectors because international communication is closely bound up with culture, language and tradition” (Karachi, M.(n.d). Media has many important types we already use in our daily life such as the internet and TV also radio and print media like newspaper and magazine.

Influence Of Media On Society

Media are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are. One way that the media can shape who we are is by influencing our perception of social reality.

Impacts Of Print Media And Electronic Media On Social Development

A broadcast or storage medium is utilizing electronic technology. They may include televisions, radios, the Internet, faxes, CD-ROMs, DVDs, and any other medium that requires power or digital information encoding. The term electronic medium is usually in contrast to a print medium. Impact of Media on society:

Communication Technology In Public Life

Communication Technology Technology has changed our lifestyle and is continuing to alter it. Every aspect of our life has been somehow touched by technology. However, technology has made a significant impact on the way we communicate and new communication technologies are continuously improving and being used in everyday life. It has become an essential part of most our lives because we, as a human species, have always had this deep desire to communicate, and to communicate over distance. The obstruction of connecting two regions has drastically decreased due to the fact that we now have mobile phones, Internet, and social media to make life easier.

Reflective Essay On Digital Communication

The world we live in today is predominately changing with the advancement of digital communication in the daily aspects of our life. The rapid growth and evolution of digital communication, has resulted in it now becoming the backbone of the way we interact with other people. Beginning from simple 160-character SMS messages to text’s influence on the internet including Facebook, Twitter, Blogs and Instagram and then introduced on our mobile phones with BBM and whatsapp; digital communication has become a part of our spoken discourse. Digital communication in every aspect has impacted our lives as it helps jobs and businesses communicate a lot faster through e-mail, multimedia and texting.

Essay On Freedom Of Media

Media is critical in today 's society because the mass media performs a number of es- essential functions in our lives. First, they serve an information or surveillance function. Second, they serve an agenda-setting and interpretation function. Third, they help us create and maintain connections with various groups in society. Fourth, they help us socialise and educate us.

Positive And Negative Aspects Of Media

Abstract This review study shed light on the debate over positive and negative aspects of media. In this study positive side of media is highlighted as well as negative effects. Previously researchers have found that all types of electronic media whether its TV or computer or internet or social media have negative impact on children but now researchers are focusing on educational aspect of media and how educational programs can help in developing cognitive thinking among children. Finally to increase learning among children researchers suggests that co-viewing of Parent and children should be promoted in families in Pakistan.

The Negative Impacts Of Mass Media

Over the years, technologies have been gradually advancing and have played an important role in today’s fast growing societies. It has become a major factor in the society as people are depending on it to accomplish specific tasks. For example, schools are using these technologies as an alternative way of teaching students. Business industries are using it to increase business efficiencies. Among all of the technologies, the one that has the most important aspect in people’s lives is the mass media. In general, the mass media simply means medium that gives out information.

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Thinking global, living local: Voices in a globalized world

New media and their impact on international relations in the 21st century

Written by Mario Wiedemann on May 10, 2015 . Published in New media and their impact on international relations in the 21st century

New information and communication technologies have now entered the realm of foreign policy, and they have a direct impact on international relations in the 21st century. Experts from around the world will explore this and related topics at the 2015 Global Media Forum in Bonn.

Picture: Mario Sorgalla

The reframing of foreign policy affects diplomacy and many key segments related to it, such as business and trade, human rights, security, war and governance, culture, science and academia, innovation, and all the various facets of development cooperation.

The culture of politics is changing, and so, too, are the means of international thinking and action, as they become progressively shaped by digitization and the Internet. In the age of globalization and contemporary media, “top-down” communications have changed and become more lateral between people around the world. Monopolies of power have shifted from governments to companies, smaller organizations and individuals. “Likes”, Tweets and hashtags no longer merely influence private communications. In addition, decentralized ways of working have increased the efficiency and reach of communications, as well as knowledge-sharing and how information is used. In global communications, a nation’s government is now just one of many stakeholders. The increasingly uncontrollable flow of information has altered the existing power and social structures of society.

For foreign policy, openness and transparency present opportunities and risks alike. Developments such as the revolutions of the Arab Spring and debates centering on e-democracy, e-government and e-campaigning have triggered discourse concerning what the Internet means for political communications and democratic movements. At the same time, disclosure of diplomatic secrets has exposed new security requirements, calling traditional concepts of diplomacy and foreign policy into question.

How will the new, expanded media landscape and active participation by members of civil society influence decision-makers’ scope of action? What role do (international) media have as ambassadors and mediators? Is digital diplomacy a harbinger of global media democracy? Should international organizations rethink their diplomatic strategies? What consequences will access to new communication technologies have for rapidly growing economies in developing countries? How can new media be integrated into conventional forms of public diplomacy?

Experts from around the world will explore these and related questions at the 2015 Global Media Forum. Future Challenges bloggers have been invited to the Global Media Forum. If you are interested in different perspectives on this critical issue take your pick from the Local Views below, and explore the ways in which Future Challenges bloggers from around the world think about media and foreign policy.

This article was originally published by Deutsche Welle .

Mario Wiedemann

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Social Media: how much have our lives changed?

My best definition of social media is people on the left, people on the right, and technology in the middle. It is the democratization of information and content, the convenience and equal opportunity to share and connect with others, and the fulfillment of “the world is a global village” prophecy. […]

Deutsche Welle Global Media Forum 2015: Media, Foreign Policy and Great Stories

Exactly one month after suffering a lumbar disc herniation I seriously hesitated when receiving Deutsche Welle’s invitation to travel all the way to Germany for the Global Media Forum (GMF) 2015. Today, after surviving two 13 hour flights and back home in Mexico I certainly believe it was a great […]

Empowering or Exploiting? Africa’s digital story

The debate on what international social media platforms get from the African continent can continue over and over but the issue is whether at the end of the day there is any positive results on both sides. Has Africa been able to get the best out of Facebook, Google, as […]

New Media is Revolutionising Foreign Relations

The advent of the new media has altered virtually every facet of our society. And, foreign policy has not been left behind either. We have become used to receiving news and commentary from new sources –the virtual space in form of tweets, Facebook updates, blogs, etc.  – in addition to […]

In This Digital Age Not Even a Tweet is Taken for Granted

You fancy yourself as a fair and sensitive commentator, always sure to consider the isms that may blight an otherwise thoughtful opinion. You often call out racism and sexism in articles, essays and news reports especially about Africa. So it comes to you as a shock several people accuse of […]

The rise of Citizen Journalism and how Social Media is redefining the role of Media in Kenya

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Moldova: Perceptions between truth and propaganda

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The media is the message: The case of Egypt’s e-diplomacy

Thursday, 27/01/2011. This date could have marked the unfortunate and blunderous beginnings of Egypt’s e-Diplomacy.  Egyptian authorities have ordered a total blackout on all digital communications (internet and smartphones) in order to stem the growing calls for protests in the street to topple former President Hosni Moubarak. The blackout went […]

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All mediums—be they print, TV, radio, or digital—are running a marathon against the tides of time and technology.

The Global Village, a term coined by Marshall McLuhan, a well-known media theorist who foresaw mass consumption and production of content by media houses, holds great relevance in the present times. His term essentially meant the coming together of the world in one gigantic web of media–no borders, no physical distance; nothing could hinder this seamless connectedness. That is exactly what the media of the 21st century is all about.

The Media Then and Now India’s liberalization played a major role in paving the way for foreign broadcasters. It gave the opportunity to Indian media, to expand its wings and viewers, an option to see the world beyond the good-old ‘DD’. This newly opened economy brought a wave of revolution to the ways in which news was produced and consumed in India. Since then, there has been no stopping the ways in which the media industry went on to evolve, advance, and expand. It is, therefore, significant to point out that satellite television news networks have not expanded anywhere as they have in India. In less than a decade, between 1998 and 2006, India experienced the rise of more than 50 24-hours satellite news channels, broadcasting news in different languages. Nowadays, however, the media landscape has moved beyond a few sectoral divisions. With a different structure of activities involving a wide variety of services such as content, distribution, search features, etc., the 21st Century Media is on a path-breaking journey. All mediums—may it be print, television, radio, or digital—are running a marathon against the tides of time & technology. Although there have been numerous debates regarding the existential crisis of traditional media, consumer sentiment refuses to support these claims. It continues to hold the highest credibility repute in this era. Nevertheless, the constant progression of technology has increased competition to a significant level. Just as the radio industry had to rethink its commercial strategy during the rise of television, print publications are starting to rethink methods of content delivery in the digital age. Therefore, foresightedness is an important factor if one has to remain a part of this ceaseless marathon.

Social media: Boon or Bane? Today, media is an inseparable part of our lives. It mirrors our society, and gives a medium to the common man to raise his voice on the prevailing issues around him. It’s a strong socializing tool which enables us to know what’s going on around us, and to some extent, contributes to our perception formation. More often than not, this perception formation can be accredited to the ever-growing sphere of social media which gives us access to the world on our fingertips. It has become an integral part of our personal lives, and the majority of us have now started viewing our world through the lens of social media. It is so prevalent in our everyday life that it’s the first thing we see before sleeping and upon waking up. And this trend is not limited to just individuals anymore; organizations, whether big or small, have started to realize the importance of having an identity on social media. However, there are a number of caveats that concern this medium. The contemporary world is now dealing with an excess of information, creating the menace of fake-news. Falsehoods and rumours float around the online space all the time, in the guise of news. The medium has inadvertently given a platform to certain individuals to spew hate and violence. And while mainstream media goes through gatekeeping of content, social media is completely devoid of any such sentinel. Thus, the onus is on journalists and traditional media to counter this assault on truth.

Beyond the television set The entertainment industry, too, is no alien to the frequent changes that have been occurring due technological advancement. Earlier, entertainment was only restricted to our television sets or cinema. Now, the rise of the internet has given the entertainment industry a new lease of life and leeway to experiment with content. Internet has also changed the way audiences used to consume content, with an increased demand for over-the-top media services. What’s more is that, these progressions in the media industry have been openly embraced by organizations as they have allowed businesses go beyond their scope and limitations to offer greater sophistication and efficiency to marketers and advertisers. Due to these changed mechanisms, broadcasters have also understood the importance of having regional presence and have therefore started establishing a strong regional identity by jumping into the bandwagon of localization. Going limitless with the delivery of content, media industry will now depend a lot on digital penetration for long term sustenance. The industry is on a transformative journey where experimentation with the latest platforms & technology is indispensable. Indeed, there should be heavy investment on the technological front so as to explore the most convenient and cost-effective methods for better delivery and revenue generation. There has to be a proactive approach towards training the employees in getting equipped with the latest technical advances in order to make them future ready.

The Media Now & Next The disruptive year of 2020 has been an eye-opener for almost all industries as the year itself was filled with unprecedented challenges. One of the key implications of the pandemic on the media industry was a historic rise in news viewership as audiences trusted news channels as a prime source of information. The minute-to-minute updates by news channels were closely monitored by viewers while the world was under lockdown. In fact, many news channels innovated the news delivery process by hosting shows from their homes, thereby increasing productivity through new combinations of virtual and onsite work. Organizations learnt to work with minimal force but with maximum impact. On the other hand, the year 2020 also highlighted the drawbacks of the traditional revenue generation model, calling for urgent amendments in an industry which is highly reliant on ad revenue. Nonetheless, the festive season of 2020 ensured considerable growth on news channels in terms of revenue generation, even without the availability of BARC data. This throws the light on the fact that the news channels do not require a measurement system for survival. But it is imperative for the measurement systems to reform itself, for its own survival. These factors highlight how the operational aspect of the industry will be the next big transformation in the years to come. Over the past few decades, with time and technology, cultures, traditions, and beliefs have also witnessed change. But the present time is changing way faster due to the powerful influence of social media platforms like Facebook, Instagram, Twitter, Snapchat etc. Similarly, a spectacular growth has been witnessed on OTT Platforms, indicating a transition to direct-to-consumer business models. Advanced wireless technologies such as 5G will play a crucial role in boosting new opportunities in 2021, by radically transforming operations and enabling companies to deliver new products and services. With faster speed and lower latency, 5G has the potential to redefine convergence media. Moreover, the use of multichannel, social, and other platforms will enable broadcast players to create an even more memorable experience for viewers in the near future. Media in the 21st century, therefore, plays the role of a protagonist in providing greater horizons in the realms of education, general knowledge, and entertainment. It has also made one thing crystal clear—that waves of media cannot be pulled back, but they can be easily modified with changing times. Technology has now given apt power to people, to influence the world around them, so it becomes important for the media industry to use this power adequately without compromising on ethical factors. The media industry exists as a dominator in the present era—it knows no boundaries and has no geographical limitations. It has the power to change, influence, and conquer. And that is what truly differentiates the media of the times. Avinash Pandey is CEO, ABP Network.

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Effects Of Social Media In The 21st Century

Social Media in the Twenty-First Century The first social media site that was actively used, Myspace, was created in 2003. In the upcoming years after this, numerous social media sites were created, such as, Facebook, Twitter, and Instagram. The effects of social media on people have been researched for several years. Two authors, Shirley Lee and Eva Wiseman, have similar and different views on social media. Using their views and persuasive methods, they wrote an article on the outcomes of social media. The conclusion of social media, from both authors, is that it can be useful in everyday life, damaging to teens mental health, and cause lingering effects. Social media can be very useful in everyday lives. In Lee’s view, she used her Facebook application to send gifts to her friends she didn’t get to see often in person. She insists that Facebook is a “cool app for sending gifts and I have 50 ongoing conversations on the app” (Lee 4). Facebook can help you keep in touch with distant family, or friends, by posting pictures or status. Similarly, Wiseman states that young girls use it to stay connected. The author, Wiseman, generalized that they post pictures, and status updates often throughout a day. However, Wiseman’s opposing view on using social media everyday is that it can put pressure on teenagers because they feel as if they have to keep posting to stay pertinent. For example, a 13-year old that was interviewed said, “It’s like I’m a brand..to stay relevant you have

Rachel Ehmke's Article Influence Of Social Media On Teenagers

Rachel Ehmke addresses the negative effects of social media in a strident, yet true, way. The use of social media among teens in America is 75 percent and out of that percentage 68 percent use Facebook more than any other site or app (Common Sense Media, as cited by Ramasubbu, 2016, p.1). According to Suren Ramasubbu in his article “Influence of Social Media on Teenagers”, Facebook is an outlet for depression, sexting, and cyberbullying (2016, p.1). Ehmke points these effects as well to support her opinion along with other effects like indirect communication, loss of experiences, the imposter syndrome, and stalking. It can be concluded that the reasons provided by Ehmke are valid reasons to prove why social media can affect a person negatively.

Audience Analysis Essay On Social Media

Social media is nothing, but a distracting, timewasting, nuisance to everyone surrounded by it, right? Wrong. Social media has changed the world as we know it. People can share information quickly, publish their thoughts, and exchange their ideas. Social media is becoming a certainty in this modern age, which is why it should be embraced rather than criticized. Although there is concern over potential for cyberbullying and lack of privacy, the use of social media is inevitable in teenagers’ lives, and necessary to the positive development of adolescents because it allows adolescents to gain confidence when interacting with others, it encourages users to create and maintain friendships, and it can facilitate learning while promoting educational growth.

Social Media What's Not To Like Analysis

We live in an era ruled by social media, primarily when it comes to teenagers, social media is used for everything. From communicating with family and friends to being used as a news outlet, and even advertisement for business and companies. This article is titled “Social Media: What's Not to Like,” written by Alison Pearce Stevens. The topic of this essay is the effect social media can have on teenagers. Social media, on one hand, can be used as a great way to share with the world and boost teens’ self-esteem. On the other hand, social media can be used as a place for bullying, body shaming and can cause depression or even suicide in teens.

Social Media Pros And Cons

Social Media Use is the use of Twitter, Facebook, Instagram, etc. In 2017 around 81% of Americans use social media. In 2008 only 24% of Americans used social media, that is a 57% increase in less than 10 years. In this paper I’m going to talk about, teen use of social media, the long term effects of social media use, and the advantages and disadvantages of social media.

Controversy Over The Use Of Social Media

Social media is any website that allows social interaction, whether it is business or personal. Over the years, the use of social media has skyrocketed within our youths and adults and has held a tremendous impact within society ever since it was introduced. The impact of social media on society such as Facebook, Twitter, Snapchat, and Instagram exposes today’s adolescence to things they should not be seeing; although, it is easily accessible. Social media is believed to be used for promoting yourself, your feelings, and thoughts with the world or followers. Since the creation

Teenage Social Media Butterflies May Not Be Such A Bad Idea Analysis

Melissa Healy, a reporter of the Los Angeles Times, in the article Teenage Social Media Butterflies May Not Be Such A Bad Idea, claims that kids who spend lots of time on social media are not the least well-adjusted, but psychologically healthiest. Healy supports her argument by demonstrating how social media is beneficial to a teen’s health. According to a three-year Digital Youth Project, when teengars use social media, it helps them develop important social skills such as communication, grappling with social norms, and developing technical skills. Psychology professor Kaveri Subrahmanyam describes that teens behave the same between offline relationships and online ones, so most teens will use the internet safely. The author’s purpose is

The Negative Impacts of Social Media Essay

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The use of social networking sites is rising at great rates. According to a report conducted by the Pew Internet & American Life Project in 2012, ninety-five percent of individuals aged 12-17 use the internet; and eighty-one percent of those use social network sites (Pew Interest). Although it is known that social media can have a useful impact on lives, often times people forget that with a positive comes a negative. The continual use of social network sites will impact teen lives more negatively than positively because they can cause huge distractions from valuable and critical pursuits like education; they can also cause mental health issues and a reduction in communication skills.

Social Media Isn T All Bad For Kids By Kelly Wallace

Social media sites are a few of the most visited sites every day. Everyone wants to know what everyone else is up to. People can follow their favorite celebrities every move and see what their friends are doing with every update. Few people go days without checking their online profiles on popular social media sites such as, Facebook, Instagram, and Twitter. Many people joined these networks to keep up with old friends from the past and keep contact with everyone in their life and young people use them every day to check status updates and post selfies. In the article, " The upside of selfies: Social media isn't all bad for kids", Kelly Wallace claims that social media has a positive effect on young people. However, research shows that social media impacts young people’s emotional health negatively.

Social Media On Teens By Aurelie Krakowsky: Article Analysis

Everyone has social media, but do we really know the effects it has on us? The article, “ Students Examines Negative Effects of Social Media on Teens,” by Aurelie Krakowsky is about the negative effects of social media. Social media can have some positive outcomes; Nonetheless there are more negative effects than good.

The Effects Of Social Media On Our Society

When you are suffering from a debilitating addiction, it 's easy to feel alone, isolated, and frightened during recovery. However, the emergence of social media has helped connect the world in a way never imagined. And you can tap into these brand new resource as a tool towards fueling our recovery and regaining a life of sobriety.

The Effects Of Social Media On Mental And Emotional Health

Social media seems to be one of the many hot topics of discussion recently, and consequently many people have the false sense of security that they have a profound knowledge on how it affects the health of the teenage population. A sedentary lifestyle, decreased sleep, as well as other physical health conditions seem to come to mind when one links health and social media. However, there is a much bigger problem that can go unnoticed because it can be impossible to see: the impact it has on mental and emotional health. These branches of health are just as important, and even arguably more important than physical health is. Social media can be utilized to connect with distant friends and express oneself; however, teenagers should refrain from the overuse of social media due to its detrimental effects on their mental and emotional health.

The Effects Of Social Media On Young People

The rates of mental health issues in teenagers and young people is increasing, with 20% of the young people in the United States suffering from a mental disorder in their lifetime (Traci Pederson, 2010, Psych Central). This increase must have stemmed from something recent and modern, which many psychologists believe may be the large increase in use of social media, for example Facebook, which has around 1.2 billion active users per month (Whitman, 2015, Medical News Today). This may be damaging the mental health of teenagers in today’s modern society and may be the reason for the increase in mental illnesses. This essay will explore the damaging effects of social media but also what benefits there may be.

Pre-Teens, Teenagers and Social Media

Social media sites like Facebook, Twitter, and Instagram have become a major part of pre-teens and teenagers’ everyday life. With the amount of time, energy, and emotions young people put into social media, it has begun to show some negative effects on the health and well-being of youth. The possible positive effects that social media has is vastly overshadowed by the devastating negative effects it has on our youth.

The Effects Of Social Media On Society Essay

Social media has become prominent parts of life for many young people today. Most people engage with social media without stopping to think what the effects are on our lives, whether positive or negative. Are we as a society becoming more concerned with Facebook "friends" than we are with the people we interact with face-to-face in our daily lives? What will the longterm effects of today 's social media use be? There are many positive aspects, but there are equally as many dangers that come with the use of sites such as Facebook, Twitter, LinkedIn, Pinterest, Google +, Tumblr, Instagram, gaming sites, and blogs. Social media has both negative and positive effects on society, it is up to the user to decide what impact they want to make. In order to make the right choices, we must dig in and research this topic thoroughly.

Advantages And Disadvantages Of Social Media Essay

Social media is one of the most common ways for people to communicate anywhere and at any time in modern society. Some people think that it is beneficial to have in society. Although, many people are starting to see negative effects arise from the use of social media as well. These negative effects are increasing and becoming more problematic every day. The disadvantages of social media far outweigh the advantages. Social media effects everyone in society, especially teenagers by negatively impacting their lives, face-to-face interactions, and mental health.

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“The Media of the 21st Century ” Did you know that the media has the deepest influence on people as both individuals and societies? In the past‚ the media was limited to newspapers and radio stations‚ but nowadays the concept of it has changed and expanded to include variety of forms such as internet‚ television‚ and maybe video games. Therefore‚ we can call this big transformation and its effect “the media revolution of the era”. The modern media has many advantages

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Media - Enrichment Task what value do we as a society place on the evolving face of media in the 21st century ? In this day and age‚ media is everywhere. It is on our televisions‚ in our car radios‚ on our phones and in our ears. Media and the new way it is distributed has placed a new value on media that was never there before. Media has such a great hold on society. Most people couldn’t function without their daily fix. They constantly need to be plugged in and alongside the instantaneous

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Mass Media In 21st Century

Mass Media In 21st Century Current developments in social media are a fourth media revolution. Journalism is being forced to change from what a number of industry leaders and critics including Rupert Murdoch have described as top-down “gospel”‚ “sermon” and “lecture” by social elites to facilitating conversations in society‚ allowing citizens to have a say‚ and opening up to a more diverse range of views. At a practical level‚ newspapers and other mass media are unlikely to break news in future

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Role of Education in 21st Century

Role of education in 21st   century Long‚ long ago‚ Newton had said that he was ‘like a child‚ who is picking pebbles at sea-shore while the great ocean of knowledge lies before me’. Since then‚ knowledge has grown enormously at a much faster speed than human ability to cope with it.  Technological advancements of twentieth century ‚ especially during post 1970′s due to revolution in the field of information technology‚ have changed the whole scenario. Entering into world of knowledge is like going

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changing role in 21st century

Int. J. of Hutnan Resource Management 12:8 December 2001 I25J-I268 The changing role of the corporate HR function in global organizations of the twenty-first century Milorad M. Novicevic and Miehael Harvey Abstract The primary focus of this paper is to examine how the increased demand for global corporate strategic consistency and flexibility redefines the roles of the corporate human resource function and its venues of influence. In particular‚ we analyse possible causal linkages

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The 21st Century

The 21st has begun and with it will come many changes in today’s modern society. Changes occur daily; taken into view these changes become extremely noticeable. This century is going to change not just the way that we think‚ but also what we actually think with - our own individual minds. This paper will express personal beliefs on what will occur in the 21st century ‚ such as‚ technology‚ medical sector‚ and living environments. Technology plays an important role in the 21st century . Modern advancements

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21st Century

THE ADVANTAGES AND DISADVANTAGES OF LIVING IN THE 21ST CENTURY Living in the 21st century offers certain formal gowns dresses advantages‚ such as a higher standard of living‚ but it also has some disadvantages‚ such as a polluted environment. To begin with‚ most people now have more money for less hard work. They earn higher salaries than before and enjoy better social security‚ such as social welfare for laid-off workers and disability insurance. Secondly‚ because of the advance in medical technology which

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Expanding Roles of Teachers for the 21st Century

Expanding Roles of Teachers for the 21st Century Rhea D’Souza‚ Assistant Teacher‚ Lilavatibai Podar Senior Secondary School.ISC‚ Mumbai Introduction: "Change is the law of life and those who look only to the past or present are certain to miss the future." —John F. Kennedy Change is the inevitable reality that every generation has to come to terms with and the 21st century is no different. This change more often than not is dynamic‚ intrusive and urges us to action. A key characteristic of the

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The Role Of Feminist Politics In The 21st Century

Feminist politics in the 20th and 21st centuries Women’s suffrage in the United States began in 1848‚ evolving throughout the 19th century . The Seneca Falls convention was the first meeting devoted to the progression of Women’s Rights in the United States. Elizabeth Cady Stanton‚ one of the organizers of the event‚ drafted the “Declaration of Sentiments‚ Grievances‚ and Resolutions” which detailed the complaints held by women regarding their status in society. Initially‚ feminist reformers sought

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The 21st century has revolutionized the way we interact with others and view the world; technology made it is easier to communicate‚ network‚ and even flirt with others. Computers transformed themselves into becoming the new “cupid” via instant messaging‚ chat-rooms and online dating in which flirting is easier in these spaces. Also the rise of social networking sites even made it possible to find a significant other; for example‚ my friend met his current girlfriend of six months through Facebook

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