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Plan Your Business

A well-written business plan is your path to a successful business. Learn to write, use, and improve your business plan with exclusive guides, templates, and examples.

What is a business plan?

• Types of plans
• How to write

Industry business plans

Explore Topics

How to Write a Business Plan

Noah Parsons

May. 7, 2024

Learn to write a detailed business plan that will impress investors and lenders—and provide a foundation to start, run, and grow a successful business.

May. 11, 2024

May. 10, 2024

Angelique O'Rourke

Free Download

Business Plan Template

A lender-approved fill-in-the-blanks resource crafted by business planning experts to help you write a great business plan.

Simple Business Plan Outline

Follow this detailed outline for a business plan to understand what the structure, details, and depth of a complete plan looks like.

550+ Sample Business Plans

Explore our industry-specific business plan examples to understand what details should be in your own plan.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

How to Write a Nonprofit Business Plan

While a nonprofit business plan isn’t all that different from a traditional plan—there are unique considerations around fundraising, partnerships, and promotions that must be made.

How to Write a One-Page Business Plan

Jan. 30, 2024

How to Write a Franchise Business Plan + Template

Elon Glucklich

Feb. 7, 2024

New to business planning? Start here

What should i include in my business plan.

You must have an executive summary, product/service description, market and competitive analysis, marketing and sales plan, operations overview, milestones, company overview, financial plan, and appendix.

Why should I write a business plan?

Businesses that write a business plan typically grow 30% faster because it helps them minimize risk, establish important milestones, track progress, and make more confident decisions.

What are the qualities of a good business plan?

A good business plan uses clear language, shows realistic goals, fits the needs of your business, and highlights any assumptions you’re making.

How long should my business plan be?

There is no target length for a business plan. It should be as long as you need it to be. A good rule of thumb is to go as short as possible, without missing any crucial information. You can always expand your business plan later.

How do I write a simple business plan?

Use a one-page business plan format to create a simple business plan. It includes all of the critical sections of a traditional business plan but can be completed in as little as 30 minutes.

What should I do before writing a business plan?

If you do anything before writing—figure out why you’re writing a business plan. You’ll save time and create a far more useful plan.

What is the first step in writing a business plan?

The first thing you’ll do when writing a business plan is describe the problem you’re solving and what your solution is.

What is the biggest mistake I can make when writing a business plan?

The worst thing you can do is not plan at all. You’ll miss potential issues and opportunities and struggle to make strategic decisions.

Business planning guides

Learn what a business plan is, why you need one, when to write it, and the fundamental elements that make it a unique tool for business success.

Types of business plans

Explore different business plan formats and determine which type best suits your needs.

How to write a business plan

A step-by-step guide to quickly create a working business plan.

Tips to write your business plan

A curated selection of business plan writing tips and best practices from our experienced in-house planning experts.

Explore industry-specific guides to learn what to focus on when writing your business plan.

Create your plan the paint by numbers way.

Business planning FAQ

What is business planning?

Business planning is the act of sitting down to establish goals, strategies, and actions you intend to take to successfully start, manage, and grow a business.

What are the 7 steps of a business plan?

The seven steps to write a business plan include:

• Craft a brief executive summary
• Describe your products and services
• Conduct market research and compile data into a market analysis
• Describe your marketing and sales strategy
• Outline your organizational structure and management team
• Develop financial projections for sales, revenue, and cash flow
• Add additional documents to your appendix

What should a business plan include?

A traditional business plan should include:

• An executive summary
• Description of your products and services
• Market analysis
• Competitive analysis
• Marketing and sales plan
• Overview of business operations
• Milestones and metrics
• Description of your organization and management team
• Financial plan and forecasts

Do you really need a business plan?

You are more likely to start and grow into a successful business if you write a business plan.

A business plan helps you understand where you want to go with your business and what it will take to get there. It reduces your overall risk, helps you uncover your business’s potential, attracts investors, and identifies areas for growth.

Having a business plan ultimately makes you more confident as a business owner and more likely to succeed for a longer period of time.

The Bplans Newsletter

The Bplans Weekly

Subscribe now for weekly advice and free downloadable resources to help start and grow your business.

We care about your privacy. See our privacy policy .

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

The World’s Fastest & Easiest to Use Business Plan Software

Join over 125,000 entrepreneurs & business owners who have built their business plans with planbuildr, why planbuildr.

Quick & easy

Takes Less Than 10 Minutes to Complete First Draft!

Professional

Created By World’s Leading Business Plan Expert!

Will Improve Your Business Strategy and Allow You to Raise Funding!

The Trusted Business Plan Solution

Planbuildr and its founders have been featured in over 300 media sources including the following:.

Here Are Just Some of the Reasons Entrepreneurs & Business Owners Love PlanBuildr

Simply fill in the blanks.

We’ve created simple, fill-in-the-blank exercises that guide you through all the key questions your business plan must answer.

Just type your answers directly into PlanBuildr.com and you’re done!

ROBUST FINANCIAL FORECASTS – Automatically Calculated for You

Simply type in your numbers, like the number of products or services you expect to sell, and our template automatically calculates your complete 5-year financial projections.

You’ll have your Income Statement, Balance Sheet, Cash Flow Statement, and multiple charts and graphs completed in minutes.

Proven to Work in Your Industry

PlanBuildr has been used to quickly and easily create professional business plans in every industry- whether your business is a restaurant, spa, non-profit, software company, hotel, or anything else!

TURN YOUR BUSINESS IDEA INTO REALITY

PlanBuildr takes you through our proven and proprietary business planning processes for creating an Operations Plan that will transform your business idea into reality.

10 Gorgeous & Professional Designs

Choose from 10 professionally-designed business plan designs. Anyone who reads your plan will be amazed by how professional it looks.

Improve Your Strategy

PlanBuildr helps you build a strategically sound business.

Our business plan generator guides you through key questions about your company, marketing and operations strategies, and gives you tons of ideas for improvement.

Raise Money Faster

The content and format of PlanBuildr is tailored to the wants and needs of investors and lenders, so you raise more funding faster.

Download or Print Instantly

Your plan is immediately available for download or printing.

Whenever you want, you can simply click to print your plan, or download it to send to others.

Expert Customer Support

PlanBuildr offers expert customer support if and when you need it.

We also have an online support center with solutions to your most frequently asked questions.

What Our Clients Say

Don’t Just Take Our Word for it…

Read Why 100,000+ Real Customers Love PlanBuildr

I love the ease in which PlanBuildr created my entire financial model for me.

PlanBuildr was super easy to use, helpful and descriptive. Thanks!

Very easy to use and precise. I’ll definitely use PlanBuildr again in the future. An overall awesome site.

PlanBuildr is like a wizard — it’s so easy to follow!

Danielle S.

PlanBuildr provides guidance and a comprehensive walk-through of each section of the plan.

PlanBuildr is very user friendly! It helped me easily create my business plan to open a franchise.

PlanBuildr is a very useful tool to help build a business plan. It is laid out so well!

PlanBuildr offers an easy and time-efficient way for entrepreneurs to create their business plans. It guides you through everything that you need to include in a business plan

PlanBuildr provides an easy way to create beautiful and thorough business plans.

What I liked most about PlanBuildr is that the organization of the document far exceeded my expectations.

PlanBuildr helped me figure out exactly what I needed to plan for with my business. Thanks!

PlanBuildr provides a clear process to walk you through all the key parts of your business plan.

The easy to input sections make it easy to complete your business plan and focus on what’s important.

Need some inspiration? Check out some of our popular sample business plans below:

• Airbnb Business Plan
• Bakery Business Plan
• Bar Business Plan
• Daycare Business Plan
• Dispensary Business Plan
• Food Truck Business Plan
• Franchise Business Plan
• Insurance Agency Business Plan
• Laundry Business Plan
• Mobile App Business Plan
• Record Label Business Plan
• Employment Agency Business Plan
• Trucking Business Plan

Write a business plan online

Easy business plan template software.

7-day free trial

No credit card required, business plan template software to write a business plan online, featured in:.

var val = parseInt($('#total_user').val()); var after_convert = val.toString().replace(/\B(?=(\d{3})+(?!\d))/g, ","); $('.en-num-users').html(after_convert); business owners, accountants, entrepreneurs and students use Enloop to write and manage their business plans

Team / Shared Users Invite your team, your accountant and your business partners to view and edit your plan...

Automated Text Writing We create customized text you can edit. And we automatically sync your financial data into your text for painless updates whenever you change your financials...

Country Currency Formatting Choose from 100+ currency symbols and number formatting for your country...

Financial Ratios Analyzed We generate 16 critical financial ratios to analyze your forecasted performance. Then we compare your ratios to your peers and show how you compare...

Real-time Performance Score Your business plan becomes stronger as your score increases. Watch your score change and you'll feel the motivation...

Automatically Generated Financial Reports We generate bank-ready financial forecast reports in your business plan. And then explain everything to you...

Pass / Fail Report and Certificate Understand critical issues immediately and make changes before they happen in real life...

Business plans that make your life easier

I love this website. It prevented me from making a huge mistake. - Daphne Bien-Aime

I would just like to say thank you... first plan done in a couple of hours, with an edit done in an hour or two. It's a blast... there's nothing faster! - Robert J. Hillard

I don't know how to write all that stuff that the business types want to see, so having it generated was very useful! I even recommended this site to a friend who is a business consultant! - Voix de Temps

Love that it saves time and gets the basic points down and then it just takes minor tweaking. Amazing. - Dave Hinckley

Enloop is an easy, online business plan writing software that's smart, simple and fast.

See for yourself., 7-day free trial, no credit card required..

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Entrepreneurs & Small Business

Accelerators & Incubators

Business Consultants & Advisors

Educators & Business Schools

Students & Scholars

AI Business Plan Generator

Financial Forecasting

AI Assistance

Ai Pitch Deck Generator

Strategic Planning

See How Upmetrics Works  →

• Sample Plans
• WHY UPMETRICS?

Customer Success Stories

Business Plan Course

Small Business Tools

Strategic Planning Templates

E-books, Guides & More

Transform your business ideas into action plans

Navigate the roadmap to success with our all-in-one business planning software that combines actionable planning, real-time forecasting, and insightful reporting.

Why Upmetrics?

Collaborative planning.

Team up for success. Our collaborative features allow you to work together with partners or advisors in real time, ensuring everyone is on the same page.

Data-Driven Insights

Make informed decisions with our comprehensive data analysis tools. Get real-time financial forecasts to ensure your business strategy is backed by solid numbers.

User-Friendly Interface

Navigate the planning process effortlessly. Our platform is designed for easy entry, making the creation of your business plan as straightforward as possible.

Exceptional Support on Demand

Whenever you need assistance, Our support team is ready to help. With direct access to our team any questions or hurdles you encounter are quickly resolved.

AI-Powered Business Planning

Turn your entrepreneurial ideas into a solid business plan with our AI Business Plan Generator.

No Writer’s Block: AI-Powered Content Generation

Say goodbye to the blank-page dilemma. Let our AI help you write, translate, and enhance each section of your plan.

Step-by-Step Guidance to Professional Planning

Navigate your business plan creation with clear instructions, examples, and templated sections. 

Collaborate and Share Effortlessly

Invite stakeholders to review and contribute directly to the platform. Keep everyone aligned with real-time updates and version control.

It was such an easy platform to use and the AI made everything easy to complete with a professional tone. I needed a business plan quickly and Upmetrics was the first to help.

More than business plan software

Get started with Upmetrics today and experience the power of AI-driven business planning.

Financial Forecasting & Reporting

Effortlessly create detailed financial projections without the need for complex formulas, spreadsheets and number crunching.

Automatic Financials

Our automatic financials and AI-powered forecasting suggestions let you focus on strategy, not number crunching.

Dashboard and Reporting

Navigate your financial journey with an intuitive dashboard. Access essential reports to visualize your financial data with clarity and impact.

Financial Charts and Graphs

Enhance your business plan with easy-to-create charts and graphs that investors and lenders love to see in your business plan. 

Empower Your Financial Planning

Start your free trial today and explore the future of financial forecasting with Upmetrics.

Pitch Deck Builder

Create a standout pitch deck with our AI Pitch deck Generator. Our tool ensures you hit all the key points investors are looking for.

Generate Your Deck with AI

Leverage our AI to auto-generate a compelling pitch deck directly from your business plan. 

One-Click Presentation

Ready to present? Deliver a powerful online presentation to investors and stakeholders with just one click. 

Share and Download with Ease

Easily share your pitch deck online with investors and lenders, ensuring you’re always pitch-ready. Download your deck in PDF or DOC formats.

Elevate Your Pitch Today

Get started with our AI Pitchdeck Generator and turn your business plan into an impressive pitch deck ready to win over investors.

Every Feature You Need To Convert A Great Business Idea Into A Reality

Collaborative workspaces.

Team up in real-time with partners and advisors in collaborative workspaces designed for seamless planning.

Interactive Financial Dashboards

Customizable templates.

Choose from a range of customizable templates that cater to various industries and business needs.

Business Model Templates

Stunning cover pages, world class support.

Experience dedicated assistance with our world-class support team, ready to help you navigate any challenges in your journey.

Our Customer Success Stories

VWIEC was able to successfully support business owners in expanding their business using Upmetrics

With the help and support of Upmetrics, The Prep Institute was able to raise over $500,000

Our customers love us.

“Having complete control over our business plan has been instrumental in being able to raise funds from investors. Upmetrics is an invaluable product that keeps getting better.”

“Upmetrics simplifies the heavy lifting for planning for business plans. It comes with 400+ sample templates, helpful tips, and detailed documentation. The only tool you ever need!”

“I've tried most apps including LivePlan, Bizplan, and Cuttles, and found them all missing something critical. If you are a serious entrepreneur, Upmterics is the only app you need."

Upmetrics makes business planning easy for.

Entrepreneurs & Small Business Owners

110k+ entrepreneurs have successfully planned their businesses using our ready-to-use business plan templates

Accelerators And Incubators

400+ Fully customized business plan templates help create a value-packed program for your participants

Business Consultants & Advisors

Become a proficient business consultant- save your time & boost your productivity using Upmetrics.

Educate students with a hands-on tool built for higher collaboration & accurate planning

Give A Head Start To Your Business With 400+ Business Plan Templates

We have created a library of sample business plans to help you get started with your writing.

Clothing Line Business Plan Template

Restaurant Business Plan Template

Coffee Shop Business Plan Template

Featured in.

Master Business Planning With These Resources

Advice, tools and tips curated by experts to help entrepreneurs plan & grow their businesses.

Comprehensive guide on writing a business plan

Write a financial section for your startup business plan?

The top 10 AI business plan generators

Write your business plans 2x faster with Upmetrics

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Popular Templates

We help our clients define dreams, raise capital & execute.

How we serve you.

Since 1999, Growthink has helped thousands of entrepreneurs and executives plan for, execute upon, and achieve transformative success.

Management Consulting

Business Plan Consulting

Over the past 25 years, Growthink has created business plans for thousands of clients who have gone on to achieve tremendous success.

Investment Banking

Growthink Capital, our wholly owned FINRA / SIPC broker-dealer investment bank – raises capital and executes upon business sale, merger, and acquisition transactions for emerging and middle market companies.

We are proud to have helped thousands of clients big and small achieve their goals.

Featured Services

Growthink has served as a business plan consultant to thousands of clients, from startups and small businesses to Fortune 500 companies, who have subsequently achieved significant growth and success

Capital Raising

Since 1999, Growthink clients have raised billions of dollars in debt and equity financing.

Sales, Mergers & Acquisitions

We provide M&A advisory services to private companies seeking to sell at the highest possible price in the shortest possible tim

See how we’ve helped ambitious clients achieve extraordinary results.

Client success stories.

I was very impressed with how quickly Growthink grasped our unique industry and business.

In a short period of time, they completed research, a beautiful pitch deck and financial projections that we used in our Series A round, which closed successfully.      

I worked with the team at Growthink to accelerate the development of the original Integreon business plan.

They are a sharp, creative, and results-focused group. I recommend them highly to companies of all sizes looking to turbo-charge the development of their strategic business plans and their businesses.

We really appreciated working with you! The team you assembled, the quality of your work and the process you took us through really helped us in our thinking. It wasn’t just the meetings and reports you created, but also the structured process that forced us to really think through our target customers, our marketing process, our onboarding process, what technology we must deliver and when – all of that was super helpful.

V Starr Interiors

I loved working with Growthink.

The staff are passionate about their work and committed to what they do in a way that can only be achieved when you love what you do. They helped keep us on track to achieve our planning goals.

I am looking forward to continued success working with everyone from Growthink in the future.

I absolutely loved working with Growthink!

They listened to our objectives and truly understood what our mission was prior to beginning our project. They hit all their milestones on-time and on-point. They ultimately delivered a very valuable tool that will have tremendous use to us in our growth plan.

I highly recommend Antonio and the Growthink team.

Growthink provided ZeroChaos with very thorough market research on the Human Capital Management Space.

Their team was very responsive and helped us with a business plan that expedited our quest for additional growth capital.

Growthink’s focus and persistence has been very valuable as our management team works to grow our revenue stream.

Latest Insights

May 2024 venture growth funding recap, 2nd quarter 2024 newsletter, april 2024 venture growth funding recap, popular articles, media coverage, for two years running, recognized as one of america’s best management consulting firms by forbes magazine and statista..

Also Seen In 500+ Media Outlets Including:

Our Founders

Jay has over 25 years of experience in starting, building, advising and investing in high growth firms. Jay has an MBA from the Anderson School of Management at UCLA and earned a Bachelor’s degree with Distinction and with Departmental Honors from Stanford University.

Dave Lavinsky

Dave is an internationally renowned expert in the fields of business planning, capital raising, and new venture development, and author of the world’s #1  business plan template .  Over the past decade, Dave has guest lectured at top universities and has published hundreds of articles on entrepreneurship, business planning and capital-raising.  

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Grow your business with Microsoft 365

Bring your business ideas to life with the tools you need to create and connect—now supercharged with AI and Microsoft Copilot for Microsoft 365.

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Reach and exceed your company goals with Microsoft 365. Manage your content and tools—like productivity apps, email, appointment scheduling, video meetings, chat, and enterprise-grade security—all in one place.

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Find the Microsoft 365 plan that’s right for you

Microsoft 365 business basic.

Originally starting from $6.00 now starting from $6.00

$6.00 $6.00

(Annual subscription—auto renews) 1

Apps and services to kick-start your business, including:

Identity, access, and user management for up to 300 employees

Custom business email ([email protected])

Web and mobile versions of Word, Excel, PowerPoint, and Outlook

Chat, call, and video conference with Microsoft Teams

1 TB of cloud storage per employee

10+ additional apps for your business needs (Microsoft Bookings, Planner, Forms, and others)

Automatic spam and malware filtering

Anytime phone and web support

Copilot for Microsoft 365, available as an add-on 3

Microsoft 365 Business Standard

Originally starting from $12.50 now starting from $12.50

$12.50 $12.50

Everything in Business Basic, plus:

Desktop versions of Word, Excel, PowerPoint, and Outlook

Webinars with attendee registration and reportin

Collaborative workspaces to co-create using Microsoft Loop

Video editing and design tools with Microsoft Clipchamp

Microsoft 365 Business Premium

Originally starting from $22.00 now starting from $22.00

$22.00 $22.00

Everything in Business Standard, plus:

Advanced identity and access management

Enhanced cyberthreat protection against viruses and phishing attacks

Enterprise-grade device and endpoint protection

Microsoft 365 Apps for business

Originally starting from $8.25 now starting from $8.25

$8.25 $8.25

Desktop versions of Word, Excel, PowerPoint, and Outlook 

1 TB of cloud storage per user

Anytime phone and web support

Find out which plan is right for you

Take a short assessment to find your perfect match.

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Sign in to add Copilot to your existing Microsoft 365 business plan.

If you’re not an existing customer, buy a Microsoft 365 plan to get started.

See more options for Microsoft 365

What small businesses are saying about microsoft 365.

Tilt Brand Solutions

“We went with Microsoft Business Premium because we also wanted to bring in device management and endpoint protection and security.”

ScottMadden

“This shift has allowed us to enhance our service offerings, improve our security framework, and invest in initiatives that drive value for the firm and our clients.”

“Our 90% first-call resolution probably wouldn’t be possible without Teams.”

EyeMail Inc.

"By adopting Microsoft 365, EyeMail established a more efficient and collaborative work environment. This helped us increase productivity, reduce errors, establish a robust security framework, and improve communication among employees."

Articles and resources

Explore copilot for microsoft 365.

Learn how Copilot helps you boost productivity and save time, transforming your everyday work life.

AI virtual assistants for small business

Learn about AI virtual assistants, how they work, and the benefits and challenges of using them.

Boost workplace productivity with AI

Learn how businesses are streamlining workflows, automating tasks, and analyzing data with AI to make smarter decisions.

Built-in apps

Use your favorite apps seamlessly within Microsoft 365.

Get started with Microsoft 365

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Microsoft 365 has solutions tailored to your business’s needs, whatever the size of your company.

• Small business

Additional resources

Find self-help and support options to help you make the best choice.

• Help me choose
• Schedule a demo
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Make it yours

Customize your plan for what you need with Microsoft 365 add-ons.

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Frequently asked questions

What is microsoft 365.

Microsoft 365 is a cloud-based suite of software tools designed to help you do more—with best-in-class communication, design, and data management apps, intelligent cloud services, and advanced security. Access your data from anywhere, collaborate with team members in real time, meet with people virtually, and use thousands of predesigned templates to better communicate with customers and manage your business—all with built-in security technology that safeguards your data and devices from anywhere.

How do I choose the right Microsoft 365 plan for my business?

Use the Microsoft 365 plan chooser to find the right plan for your business.

Where can I learn more about the value I get with Microsoft 365?

Download the full plan comparison table .

What is Microsoft Defender for Business?

Microsoft Defender for Business is an endpoint security solution designed to help businesses with up to 300 employees. It helps protect against cybersecurity threats, including malware and ransomware, in an easy-to-use, cost-effective package. Microsoft Defender for Business is included with Microsoft 365 Business Premium and is available as a standalone product. Learn more .

Copilot for Microsoft 365 frequently asked questions

Find more answers to frequently asked questions. Learn more .

• [1] Cancellation policies vary based on your status as a new customer and your product and domain selections on Microsoft.  Learn more . Cancel your Microsoft 365 subscription any time by going to the Microsoft 365 admin center. When a subscription is canceled, all associated data will be deleted.  Learn more about data retention, deletion, and destruction in Microsoft 365 .​
• [2] After your one-month free trial ends, your subscription will automatically convert into a 12-month paid subscription, and you will be charged the applicable subscription fee. Cancel anytime during your free trial to stop future charges. A credit card is required to sign up.  Learn more .
• [3] Copilot for Microsoft 365 may not be available for all markets and languages. To purchase, customers must have a qualifying plan for  enterprise  or  business .
• [4] Availability of mobile apps varies by country/region.

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FORD  NEWSROOM

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With IDShield’s personal identity theft protection plans, you can relax, knowing that your identity and credit are safe. It offers 24/7 protection, instant alerts, credit bureau monitoring, and full identity restoration services—all starting at just $14.95 a month.

Starting at $14.95/month

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Well-rated mobile app
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. In-house licensed private investigator for identity theft victims
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. All plans have dark web and court record monitoring
• con icon Two crossed lines that form an 'X'. No free trial
• con icon Two crossed lines that form an 'X'. No annual plan discount

IDShield was named the best well-rounded protection plan by Insider in our guide to the best identity theft protection services. With restoration, consultation, and monitoring services, it's clear why IDShield provides all the essentials at a relatively low price compared to the other services.

• $1 million coverage for lawyers and experts needed to fix identity theft that occurs while you’re a member.*
• Full-service identity restoration. Gain peace of mind knowing that licensed private investigators help restore your identity to pre-theft status, saving you time and money.
• Monitor for fraud and alerts. 24/7 monitoring of your identity, reputation, finances, credit, alerts you about potential fraud, and so much more.
• *An Identity Fraud Protection Plan (“Plan”) is issued through a nationally recognized carrier. IDShield is not an insurance carrier. This covers certain identity fraud expenses and legal costs as a result of a covered identity fraud event.

IDShield Review

With restoration, consultation, and cybersecurity protection, IDShield gives you all the essentials at a relatively low price compared to the other services. 

While most identity theft services offer roughly the same services, IDShield's in-house private investigator service caught our eye. If you're dealing with a stolen identity , a dedicated investigator is assigned to you and works with you to restore your identity to its pre-theft state. IDShield also has a very well-reviewed mobile app available for both iOS and Android devices. To top it off, LegalShield, IDShield's parent company, is Better Business Bureau-accredited with an A+ in customer responsiveness.

IDShield also offers annual discounts and a family plan, which covers your partner and unlimited dependents. Unfortunately, IDShield does not offer a free trial.

IDShield reviews from customers are generally positive. IDShield received an average of 4.6 stars out of five across 208 reviews on Trustpilot, with 89% of reviewers leaving four or five stars. It's mobile apps on the Google Play store and Apple app stores received averages of 4.4 and 4.8 out of five stars, respectively. 

IDShield offers four plans that vary between the number of credit bureaus monitored and the number of people covered.

While some of these features, like credit and debit card monitoring, are easier to understand, some are less obvious. Let's break down a few of IDShield's offerings. 

Child Identity Monitoring

Exclusive to the family plan, child monitoring services encompass several services that give parents control over how their children interact with the internet. For one, parents can limit the timeframes their children can be on the internet. They can also set content filters and block certain web pages.

Social Media Monitoring

IDShield will notify you if someone is impersonating you on social media or if your social media presence poses a "reputational risk" through discriminatory language, drug references, or foul language. It will also track your accounts to ensure you don't inadvertently expose your personal information in your posts.

Parents can also monitor their dependent children's social media as long as they're under 18.

Private Investigators

If you're the victim of identity theft while under any of IDShield's plans, you're provided a licensed private investigator who walks you through the steps of identity restoration tailored to your specific situation. This service includes consultation support on safeguards, data exposure, and educational support.

Dark Web and Court Records Monitoring

We pay particular attention to dark web and court record monitoring when we evaluate an identity theft protection service . That's because these services are hard to replicate on your own. Dark web monitoring scans the dark web for private information to see if it's for sale. This includes your social security number, driver's license number, credit card information, and other protected personal information.

Court records monitoring goes through the same process but targets court and public records. If your name is included in these records, that could be a sign you've been the victim of criminal identity theft, in which someone gave the police your name and information instead of theirs.

Credit monitoring and credit reports

If you sign up for IDShield's three-bureau plan, you'll get notifications when anything changes on your credit reports from the three major credit bureaus — Experian, Equifax, and TransUnion . If you sign up for one-bureau plan, you'll just see updates from TransUnion. 

It's worth noting that you're entitled to free credit reports  every week, which you can request through AnnualCreditReport.com. You can effectively monitor your own credit, so it may be best to hold off on tri-bureau monitoring until the end of this year.

IDShield has individual and family plans, each with an option for one- or three-bureau monitoring. The family plan includes coverage for the primary user, their spouse/partner, and dependent children under 18. Dependent children of the primary user between the ages of 18-26 are eligible for consultation and restoration services but not monitoring.

The monthly subscription fees are as follows: 

Buying IDShield comes down to choosing a plan that suits you and filling out the necessary information. While the choice between individual and family plan ultimately comes down to who you want to cover and if you have any dependents, choosing between the three-bureau and one-bureau plans is a little less clear-cut. Ultimately, it comes down to whether Equifax and Experian monitoring is worth the extra $5 monthly. Note that some of the best credit monitoring services are free of charge.

Once you make a decision, you need to create an account, which can be done over the phone or on IDShield's website. You'll need to input your address, Social Security number, your birth date, and your payment information for the first monthly fee. You will then receive a member ID and account number, and your plan will start immediately.

You can download its mobile app on iOS or Android or use IDShield's browser interface. 

Compare IDShield

IDShield's service is cheaper for tri-bureau protection services but offers comparable protection to some of the best identity theft protection services on the market.

IDShield Frequently Asked Questions 

No, IDShield does not offer a free trial. 

You can cancel your membership plan with IDShield anytime. You have to call 800-654-7757 and tell them you want to cancel your service. They will email you a form to confirm the cancellation membership. According to a representative from IDShield, you will receive a refund for unused services.

You can contact IDShield's member services by phone at 800-654-7757, email [email protected] , or through its mobile app.

Why You Should Trust Us: How We Evaluate ID Theft Protection Companies

Most identity theft services follow the same tiered pricing system, offering more features for more money. Because these companies also offer similar services for their premium service, we rate companies based on what they offer at what price point. Along the way, we note exceptional inclusions and exceptional exclusions. We pay particular attention to public records and dark web monitoring as those services are difficult to replicate on your own.

IDShield stands above most other identity protection services given that, with the exception of three-bureau monitoring and family-related monitoring, all the plans offer the same level of protection. On the other hand, a service like IdentityForce reserves its VPN access for its most expensive service at $29.95.

While this is our primary consideration when we rate identity theft protection companies, we also look at a company's Better Business Bureau rating to see how responsive it is to its customers. We also consider other miscellaneous features like free trial periods, mobile apps, and refund policies. 

Read our full explanation of  how we rate identity theft protection services . 

Editorial Note: Any opinions, analyses, reviews, or recommendations expressed in this article are the author’s alone, and have not been reviewed, approved, or otherwise endorsed by any card issuer. Read our editorial standards .

Please note: While the offers mentioned above are accurate at the time of publication, they're subject to change at any time and may have changed, or may no longer be available.

**Enrollment required.

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