Abstract. This article analyzes 12 years of recent scholarly research on consumer behavior published in the five leading international journals in this field. Analyzing academic contributions to a specific area of research provides valuable insights into how it has evolved over a defined period.
(PDF) Consumer Behavior Research Methods
consumer behavior research methods focused on sampling, collecting data, and. analytical techniques (Clow and James 2013). The primary goal of marketing. research at that time was to measure ...
(Pdf) the Concept of Consumer Behavior: Definitions in A Contemporary
Nassè et al. (2019) have defined the concept of consumer behavior as the how consumers. examine, evaluate, de cide, which products, and/or services they need, and then they make. purchases with ...
(PDF) Theory and Models of Consumer Buying Behaviour: A ...
According to Schiffman and Kanuk (1997), "consumer behaviou r" is defined as "The. behaviour that consumers display in search of obtaining, using, assessing and rejecting. products, services and ...
Consumer behavior research in the 21st century: Clusters, themes, and
Using co-citation analyses, this study identifies the most cited authors, publications, and academic journals in consumer behavior research in each of four 5-year intervals in 2001-2020 to profile research themes and relationships among different research clusters. Key research themes are then mapped based on co-citation matrices.
The past, present, and future of consumer research
In this article, we document the evolution of research trends (concepts, methods, and aims) within the field of consumer behavior, from the time of its early development to the present day, as a multidisciplinary area of research within marketing. We describe current changes in retailing and real-world consumption and offer suggestions on how to use observations of consumption phenomena to ...
PDF The Cambridge Handbook of Consumer Psychology
Part I. Individual Consumer Decision Making and Behavior 1 Consumer Happiness and Well-Being cassie mogilner and michael i. norton 5 2 Attitude Change and Persuasion: Past, Present, and Future Directions zakary l. tormala and pablo briÑol 29 3 Consumer Prediction: Forecasted Utility, Psychological Distance, and Their Intersection
PDF The past, present, and future of consumer research
Despite some well-justified pessimism, the future of consumer research is as bright as ever. As we revised this paper amidst the COVID-19 pandemic, it was clear that many aspects of marketplace behavior, consumption, and life in general will change as a result of this unprecedented global crisis.
Consumer Behavior Research
The purpose of consumer behavior research is to investigate the behavior of people in their role as consumers. As described in Sect. 1.1, it is not only the externally observable behavior that is of interest, but also the internal processes, in order to be able to answer the "how" and "why" of consumer behavior (Kroeber-Riel & Gröppel-Klein, 2013, p. 3).
PDF Consumer Behaviour Theory
consumer behaviour has evolved through a number of discernable stages over the past century in light of new research methodologies and paradigmatic approaches being adopted. While this evolution has been continuous, it is only since the 1950's that the notion of consumer behaviour has responded to the conception and growth of modern
PDF APA Handbook of Consumer Psychology
Gender Issues and Consumer Behavior; Gift Giving: A Research Anthology; and . New Developments and Approaches in Consumer Behavior Research, among others. Dr. Lowrey has served as the Association for Consumer Research (ACR) Treasurer, cochaired the first-ever virtual ACR conference in 2020 (which was supposed to be in Paris), cochaired
Emotions and consumer behaviour: A review and research agenda
The idea was to identify key theories, constructs, research contexts, and methods, based on which, we propose a few potential research areas. Based on our thorough analysis, these areas include (1) consumer co-creation, (2) consumer engagement, (3) service employee interactions, (4) consumer decision making, and (5) consumption experience.
Journal of Consumer Behaviour
The Journal of Consumer Behaviour publishes theoretical and empirical research into consumer behaviour, consumer research and consumption, advancing the fields of advertising and marketing research. As an international academic journal with a foundation in the social sciences, we have a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested ...
(PDF) Consumer Behavior Research: A Synthesis of the Recent Literature
A synthesis of several recent literature has revealed that, for over a decade, research on consumer behavior has been divided into four main categories of topics: internal, purchase process ...
PDF Chapter 1 Consumer Behavior: The Basics
Motivation and emotions serve as the emerging forces within consumers that activate certain behaviors. Motivation is the persistent need that stirs up and stimulates long-term goals within a consumer. Emotions are temporary states that reflect current changes in motivation. They also often trigger changes in behavior.
Consumer and Behavior
Download book PDF. Download book EPUB ... Findings from consumer behavior research help to make a prediction. According to MacInnis and Folkes (2010, p. 905), the object of investigation of consumer behavior research is the person in his or her role as a consumer in the acquisition, use or consumption and disposal of goods and services. Thus ...
Consumer Behavior Articles, Research, & Case Studies
This paper provides a benchmark for the benefits of using a descriptive dashboard and illustrates how to potentially extract these benefits. Consumer behavior research from Harvard Business School faculty on issues including behavioral economics, brand loyalty, and how to determine the worth of a product.
(PDF) Evolution and trends in consumer behaviour: Insights from Journal
The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour (JCB) is an international journal dedicated to publishing the latest developments of consumer behaviour. To gain ...
PDF PSYCHOLOGICAL FACTORS INFLUENCING CONSUMER BEHAVIOUR
Consumer Behaviour in a general sense can be considered to be everything, as every aspect of our lives revolves around the consumption of goods and services. The field of consumer behaviour covers a wide stretch of bases as it focuses on the entire consumption process, involving issues that influence a consumer before, after and during a purchase.
His research focuses on ethical consumer behavior, marketing communication, marketing research and intercultural marketing. Dr. Payam Akbar is a business psychologist. He researches and teaches on the topics of marketing management and consumer behavior at the Chair of Marketing at Christian Albrechts University in Kiel.
E-Cigarette Use Among Youth
Overview. In the United States, youth use e-cigarettes, or vapes, more than any other tobacco product. 1. No tobacco products, including e-cigarettes, are safe, especially for children, teens, and young adults. 2. Most e-cigarettes contain nicotine, which is highly addictive. Nicotine can harm the parts of an adolescent's brain that control ...
(PDF) Consumer Behavior Analysis
Customer behaviora l analytics is a t horough study of how customers interact wit h. a company. Using a qualitative and quantitative approach, customer behavior analysis. examines all stages of a ...
(PDF) Consumer Behavior: A Literature Review of the Early Research on
Abstract and Figures. The outbreak of COVID-19 has substantially altered trends and the research agenda in Consumer Behavior (CB). The main objectives of this article is analyze and classify the ...
The Impact of Artificial Intelligence on Consumer Behavior Management
The present research demonstrates how consumer responses to negative and positive offers are influenced by whether the administering marketing agent is an Artificial Intelligence (AI) or a human.
COMMENTS
Abstract. This article analyzes 12 years of recent scholarly research on consumer behavior published in the five leading international journals in this field. Analyzing academic contributions to a specific area of research provides valuable insights into how it has evolved over a defined period.
consumer behavior research methods focused on sampling, collecting data, and. analytical techniques (Clow and James 2013). The primary goal of marketing. research at that time was to measure ...
Nassè et al. (2019) have defined the concept of consumer behavior as the how consumers. examine, evaluate, de cide, which products, and/or services they need, and then they make. purchases with ...
According to Schiffman and Kanuk (1997), "consumer behaviou r" is defined as "The. behaviour that consumers display in search of obtaining, using, assessing and rejecting. products, services and ...
Using co-citation analyses, this study identifies the most cited authors, publications, and academic journals in consumer behavior research in each of four 5-year intervals in 2001-2020 to profile research themes and relationships among different research clusters. Key research themes are then mapped based on co-citation matrices.
In this article, we document the evolution of research trends (concepts, methods, and aims) within the field of consumer behavior, from the time of its early development to the present day, as a multidisciplinary area of research within marketing. We describe current changes in retailing and real-world consumption and offer suggestions on how to use observations of consumption phenomena to ...
Part I. Individual Consumer Decision Making and Behavior 1 Consumer Happiness and Well-Being cassie mogilner and michael i. norton 5 2 Attitude Change and Persuasion: Past, Present, and Future Directions zakary l. tormala and pablo briÑol 29 3 Consumer Prediction: Forecasted Utility, Psychological Distance, and Their Intersection
Despite some well-justified pessimism, the future of consumer research is as bright as ever. As we revised this paper amidst the COVID-19 pandemic, it was clear that many aspects of marketplace behavior, consumption, and life in general will change as a result of this unprecedented global crisis.
The purpose of consumer behavior research is to investigate the behavior of people in their role as consumers. As described in Sect. 1.1, it is not only the externally observable behavior that is of interest, but also the internal processes, in order to be able to answer the "how" and "why" of consumer behavior (Kroeber-Riel & Gröppel-Klein, 2013, p. 3).
consumer behaviour has evolved through a number of discernable stages over the past century in light of new research methodologies and paradigmatic approaches being adopted. While this evolution has been continuous, it is only since the 1950's that the notion of consumer behaviour has responded to the conception and growth of modern
Gender Issues and Consumer Behavior; Gift Giving: A Research Anthology; and . New Developments and Approaches in Consumer Behavior Research, among others. Dr. Lowrey has served as the Association for Consumer Research (ACR) Treasurer, cochaired the first-ever virtual ACR conference in 2020 (which was supposed to be in Paris), cochaired
The idea was to identify key theories, constructs, research contexts, and methods, based on which, we propose a few potential research areas. Based on our thorough analysis, these areas include (1) consumer co-creation, (2) consumer engagement, (3) service employee interactions, (4) consumer decision making, and (5) consumption experience.
The Journal of Consumer Behaviour publishes theoretical and empirical research into consumer behaviour, consumer research and consumption, advancing the fields of advertising and marketing research. As an international academic journal with a foundation in the social sciences, we have a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested ...
A synthesis of several recent literature has revealed that, for over a decade, research on consumer behavior has been divided into four main categories of topics: internal, purchase process ...
Motivation and emotions serve as the emerging forces within consumers that activate certain behaviors. Motivation is the persistent need that stirs up and stimulates long-term goals within a consumer. Emotions are temporary states that reflect current changes in motivation. They also often trigger changes in behavior.
Download book PDF. Download book EPUB ... Findings from consumer behavior research help to make a prediction. According to MacInnis and Folkes (2010, p. 905), the object of investigation of consumer behavior research is the person in his or her role as a consumer in the acquisition, use or consumption and disposal of goods and services. Thus ...
This paper provides a benchmark for the benefits of using a descriptive dashboard and illustrates how to potentially extract these benefits. Consumer behavior research from Harvard Business School faculty on issues including behavioral economics, brand loyalty, and how to determine the worth of a product.
The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour (JCB) is an international journal dedicated to publishing the latest developments of consumer behaviour. To gain ...
Consumer Behaviour in a general sense can be considered to be everything, as every aspect of our lives revolves around the consumption of goods and services. The field of consumer behaviour covers a wide stretch of bases as it focuses on the entire consumption process, involving issues that influence a consumer before, after and during a purchase.
His research focuses on ethical consumer behavior, marketing communication, marketing research and intercultural marketing. Dr. Payam Akbar is a business psychologist. He researches and teaches on the topics of marketing management and consumer behavior at the Chair of Marketing at Christian Albrechts University in Kiel.
Overview. In the United States, youth use e-cigarettes, or vapes, more than any other tobacco product. 1. No tobacco products, including e-cigarettes, are safe, especially for children, teens, and young adults. 2. Most e-cigarettes contain nicotine, which is highly addictive. Nicotine can harm the parts of an adolescent's brain that control ...
Customer behaviora l analytics is a t horough study of how customers interact wit h. a company. Using a qualitative and quantitative approach, customer behavior analysis. examines all stages of a ...
Abstract and Figures. The outbreak of COVID-19 has substantially altered trends and the research agenda in Consumer Behavior (CB). The main objectives of this article is analyze and classify the ...
The present research demonstrates how consumer responses to negative and positive offers are influenced by whether the administering marketing agent is an Artificial Intelligence (AI) or a human.