writing services define

4 Best Essay Writing Services in 2022 – A Comparative Study

If we are all asked to narrate how school life is, we all would probably have the same answer— “No free time!”. This isn’t a surprise to us; we all know how hectic academia can get.

The tiring classes, difficult courses, tons of assignments, etc. are few of the many reasons why students don’t have free time. Moreover, lack of discipline only makes matters worse for students who can’t afford to resist the temptation to engage in other unproductive activities. Thus, finding time for essay writing gets even more difficult.

In this article, we will discuss the features of essay writing services and their benefits to researchers.

Table of Contents

What are Essay Writing Services?

Essay Writing Service simply means to outsource your essay writing to a person or a group of people. These people or sometimes an agency will write your paper based on your request.

The demand for online freelancing jobs has skyrocketed in recent years. Students can outsource their writing projects now without breaking the bank! Though these services are intended for professionals, like businesses and universities alike, but the affordable service charges have led many students in need of an extra hand with their studies. Students hire freelancers who write essays on behalf of them.

4 Essay Writing Services You Need in University

We have compiled a list of the best essay writing services you need in the university to free up some time.

1. PaperHelp

Since its creation in 2008, PaperHelp has gone on to win the hearts of many university students by helping them with great write ups. Students most prefer PaperHelp since it has a friendly user interface.

The website is quite easy to use; with three steps, you can ace any essay assignment or competition you need their service for. The user interface isn’t just great for computers but phones as well.

To ensure they render the best service to you, they recruit only writers with impeccable grammar, writing skills, and worthy experience.

Additionally, they create special packages for all students who refer their friends to the site. For every person you refer, you get 10% of the money they pay, and they also get 10% of the fee.

Price: $10-$20 per one page prepared in 14 days

Types of Services: Essays, custom papers, rewriting, assignment help, research papers, coursework help, personal statements, term papers, etc

Website: https://www.paperhelp.org/

2. WriteMyEssay

Another great agency that has the love of university at heart. WriteMyEssay offers student pay after service, which means “no upfront payment.”

If you are still wondering why such a young agency like WriteMyEssay has a 4.7/5 rating on TrustPilot, then you know why.

The 24/7 customer service WriteMyEssay provides is second to none, plus you have access to their VIP services which make you order for your essays to be written within a short time. This will attract a few more bucks, though.

Types of Services: Essays, research papers, reports, term papers, speeches, etc

Price: $10-$24 per one page prepared in 14 days

Website: https://writemyessay.me/

3. CheapPaperWriting

While the agency’s name might seem like bait due to the price of their services, they indeed offer cheap services like personal chat with writers in case you need revision.

Also, they do not offer VIP services as they treat all their customers equally, and with due diligence. They try as much as possible to offer the best services since they only hire native speakers, so you need not worry about the quality of your work.

In case of any unpleasant service rendered by their employees, you get a full or partial refund, but of course, terms and conditions apply. So, do well to read the important information on the site.

Types of Services: Essays, term papers, resumes, PPTs, dissertations, courseworks, case study, homework help, etc

Website: https://cheappaperwriting.com/

4. EvolutionWriters

The world keeps evolving, and EvolutionWriters keep evolving with it. All thanks to the wonderful services they offer. EvolutionWriters boasts of over 100,000 happy users.

EvolutionWriters hires based on experience, so they have a lot of good academic writers for your jobs. Keeping users happy isn’t a joke; they offer great discounts. You can get a job done for as low as $10 and also request a refund if you’re not pleased with my service.

EvolutionWriters also offer VIP customer service for their users. So, in case you need an urgent clarification.

Types of Services: Essays, custom papers, term papers, thesis papers, research papers, resumes, etc

Price: $10-$23 per one page prepared in 14 days

Website: https://evolutionwriters.com/

Why Should You Use Essay Writing Service?

It’s no secret that writing is a fundamental skill for success in academia. It can make or break your grades-up to 80% of the grade depending on what type paper you’re working with (essay vs research). Some students have turned to “essay writing services” in order to get their work done. With the increase in tuition and other expenses, many find it difficult maintain their grades without help from essay writing services that provide ready-made papers for them at low costs.

What are the Benefits of Using Essay Writing Services?

• It saves time:

Students have busy schedules and they want to use their time wisely. Essay writers can help them save valuable hours by completing assignments in a timely manner. Students have busy schedules and might not always find the right balance between responsibilities, spending quality one-on-one moments with friends while still completing complex tasks at school. Essay writers are perfect because you can get your paper written in just one day instead of three!

• It does research

When it comes to essay writing, there is a common misconception that students must do all the work themselves. The best services will actually encourage you take some of these tasks off your plate by doing research for them and then sharing what they find with their paper writer! While at the same time, you should ensure that you’re using the right file sharing tools to get the essay back and forth during the process of collaboration.

• It helps improve your skills

Collaborating with a college paper writing service not only ensures that you receive top quality work, but also allows for collaboration. You can get tips and tricks from your writer during the process of editing as well! It helps improve your skills by collaborating and learning from an experienced writer. Your online essay writer will share tips to make sure everything is perfect for both parties involved in the process; furthermore, they can offer feedback or suggestions when needed!

The use of freelance academic writers will not only create time for you but will also make you learn since the majority of the essay writing websites render services like that.

Also, students need to go easy on themselves; the use of freelance academic writers is legitimate and not in any way illegal. It can be likened to parents helping their children.

Lastly, you should use the only reliable websites to avoid submitting plagiarized work in school and read and understand your work to prepare for questions in class.

The article “4 Best Essay Writing Services in 2022” offers a comprehensive comparative study, helping readers make informed decisions when choosing professional essay writing services. The detailed analysis of each service, including factors like pricing, quality, customer support, and delivery, provides valuable insights. This article serves as a reliable resource for individuals seeking reputable and trustworthy essay writing assistance.

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• Can you decipher the writing on this envelope ?
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• reformulate

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Definition of writing

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13th century, in the meaning defined at sense 1

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What Is Copywriting?: AWAI's Essential Introduction to the Copywriting Industry

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Are you considering a career in copywriting?

This guide is for anyone who wants to learn more about this exciting and lucrative industry.

Whether you’re exploring potential side gigs…

Or you’d like to make a full career transition…

Becoming a professional copywriter is an excellent opportunity to start making a good income doing something you love — writing!

And it’s no exaggeration to say the copywriting industry is HUGE.

According to Coherent Marketing Insights , the global copywriting services market size was $25.3 billion in 2023 … and it’s expected to reach $42.2 billion by 2030 .

Businesses around the world — both big and small — spend a lot of money on copywriting services each year.

And for good reason… effective copy and content are essential for finding new customers and making sales.

This is why skilled copywriters are in such high demand.

Not to mention, that high demand also makes it relatively easy for new copywriters to break into the industry and start landing their first few clients.

Now, why should you listen to us?

AWAI has been the leading publisher of copywriting training programs since 1997, with thousands of writers throughout the world crediting our programs for having changed their lives for the better.

We all feel very fortunate to be part of this amazing industry, and we’re excited to answer all your questions about this field and take you through everything involved in becoming a successful copywriter.

Welcome aboard!

What Is Copywriting?

Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation.

These materials can include written promotions that are published in print or online. They can also include materials that are spoken, such as scripts used for videos or commercials.

The text in these materials is known as “copy,” hence the name “copywriting.”

The purpose of copywriting is to persuade, inform, and capture the attention of potential customers — whether they’re readers or viewers. It can also be used to build brand awareness, promote events or causes, educate customers about a product, and more.

However, copywriting should not be confused with the word “copyright.” Copyright refers to the exclusive legal right to reproduce or sell someone’s work, such as books, music, or artistic items. Copyright is designated with the symbol ©, and it’s meant to protect original works and prevent their illegal use.

Copywriting Examples

You may not realize it, but copywriting is everywhere.

In fact, if you just look in your mailbox, you’ll find some obvious examples of copywriting. Promotions for local restaurants, catalogs, fundraising letters from charitable organizations, or sales letters for various products and services are all forms of copywriting.

But the world of copywriting extends far beyond printed materials.

Much of what you read online is also copywriting — from blog posts, to product descriptions, to customer case studies and most other types of web pages.

Take the web page below from Stitch Fix, a website that specializes in helping people find a fashion style that’s appropriate for them. The site also sells clothing for a range of different styles.

You can see the page has been written and designed to prompt you to take action in a variety of ways. You’re asked to “Read More,” “Get Started,” or “Follow Us” on social media. You can also “Ask a Stylist” for fashion advice.

These are simple prompts you see on websites on a daily basis, and they’re all forms of persuasive copywriting.

Many other online materials are also created by copywriters — such as downloads like free reports and guides, as well as emails and newsletters.

Your inbox is probably full of emails from a variety of businesses, like this one from Niche Pursuits:

Like any good copywriting, business emails need to be useful, engaging, and prompt the reader to take some kind of action. And Spencer has done that well in his short email above — all in less than 150 words.

Social media is another area where effective copywriting is essential for a company’s content to stand out.

Which of the following posts would you catch your attention the most if you saw it in your Instagram feed?

Lenka Lutonska’s post shares some intriguing details about how her business has been going in the first 22 days of the year. Her post is also set up as a slideshow, so readers can click through additional slides to read more.

Excuse My Reading’s post shares an inspiring quote, which is useful. However, it’s not as personable and engaging as Lenka telling us about her business. And it doesn’t have nearly as much persuasive written content.

Can you see the difference good copy makes for engaging your reader across a variety of marketing channels?

In addition, what you hear can also be copywriting in action.

Television commercials, product reviews on YouTube, and even short “how-to” videos on using a product are all examples of spoken copywriting.

Holly Hanna is an AWAI member and founder of the successful blog The Work at Home Woman, where Holly explores different ways to make money from home. She also posts regular YouTube videos, such as this one on work from home jobs for beginners:

Watch Video

Holly’s videos are full of helpful information on working from home, and she includes links to her site in the video descriptions and encourages viewers to check out more of her content, both written and video.

The examples here all show how effective copywriting informs and entertains both readers and viewers — while also encouraging them to take a desired action.

We’ll get into much more detail on the different types of copywriting in a moment, but this gives you an idea of the many ways that copywriting touches all our lives.

When Did Copywriting Start?

Copywriting as we know it today has been studied and recognized as an essential part of marketing for decades. In fact, the world’s first full-time copywriter, John Emory Powers, began his career in advertising around the year 1870!

But the history of copywriting goes back even further. No doubt, vendors on the streets of ancient Rome would have needed to use persuasion as they bartered with potential customers.

And can you guess when this ad for Van Camp’s Boston Baked Pork and Beans first ran?

By modern standards, it’s a pretty good ad. It has eye-catching graphics, an enticing description of the product, and even a contest to engage readers.

It would be easy to assume this ad first ran in the 1960s, or even 1970s. It was actually first featured in The Ladies’ Home Journal in 1897.

The point is, copywriting has been around for a long time — and it’s not going anywhere.

Businesses have always needed to reach potential customers and effectively communicate what they can offer them.

This is even more important in our modern information age. Today, people are constantly receiving more and more competing messages throughout all forms of media.

And copywriters are the ones who can help a business create marketing materials that speak to their potential customers and stand out from their competition.

What Is a Copywriter?

A copywriter is a professional writer responsible for writing the text, or copy, used in marketing and promotional materials.

You may have heard various myths about writers, like the suggestion that writers are born with talent, and that you can’t “learn” how to write.

Or perhaps you’ve heard the opposite — that there’s no skill involved in writing and anyone can do it.

When it comes to copywriting, both of these myths are untrue.

Copywriters are professionals who have learned and practiced their craft. None of us were born knowing how to write excellent copy, but it’s definitely a skill that nearly anyone can learn with a bit of persistence.

But what does a copywriter do, exactly?

You might assume they just sit and write all day… but writing is actually only one part of a copywriter’s job.

Any individual writing project may also require additional research (both online or in-person), regular communication with your client or others in their company, finding images or graphics, managing your time and meeting project milestones, and then following up with any edits or revisions as needed.

Not to mention bookkeeping, invoicing, and other administrative tasks for yourself — particularly for freelance writers who are self-employed.

A copywriter’s individual tasks each day can be quite varied… and that doesn’t even factor in the different types of projects they can work on, as we mentioned earlier.

So, the actual job description of a copywriter can look different for almost everyone.

Also, some copywriters choose to work directly for companies, which gives them the stability of a regular job. Whereas, other copywriters choose to work as freelancers for the freedom and flexibility.

Either way, you can make a great income as a copywriter , and work as much or as little as you’d like.

And have we mentioned the benefits of living the writer’s life ? Take it from the thousands of members at AWAI — there’s no life like it.

AWAI member Andrew Murray lives permanently in a 4x4 camper with his wife Peta, travelling the Australian Outback. He makes more than enough money as a freelance copywriter to maintain their nomadic lifestyle… and they wouldn’t have it any other way.

Amy Slagle , another AWAI member, enjoys a more stationary life in Griffin, Georgia. However, before she found copywriting, she worked as a school teacher. She liked the work, but it was a stressful job and the pay wasn’t great.

So when Amy heard about AWAI’s flagship program, The Accelerated Program for Seven-Figure Copywriting , she decided to take the leap. She quit her teaching job and focused on developing her copywriting skills. In less than a year, she was able to earn more as a copywriter than she had as a teacher, and leave behind the stress for good.

Like many other AWAI members, Amy now enjoys a flexible working schedule that allows her to spend more time with her family, pursue other hobbies, and live where she wants — all while making a great income doing what she loves.

The biggest ‘complaint’ we often hear from our members is, “Why didn’t I do this sooner?!”

Who Uses Copywriters?

Copywriting is at the core of nearly every business. This includes websites, nonprofit organizations, service providers, as well as brick-and-mortar retailers.

Without copywriters, businesses wouldn’t be able to share their messages with potential customers to expand their markets, or with current customers to keep them engaged.

Businesses of all sizes need and use copywriters.

In general, copywriting tends to cater to two main types of businesses — what are known as Business-to-Consumer (B2C) companies who sell directly to consumers, and Business-to-Business (B2B) companies who sell to other businesses.

Let’s take a closer look at each of these business types.

1. Business-to-Consumer (B2C) Companies

You’ve no doubt seen many B2C companies in day-to-day life. They’re some of the most recognized brands on the planet.

Think Coca-Cola, Ford, Nike, and McDonald’s — these are all examples of businesses that sell directly to consumers.

And they need a lot of written promotional materials to keep making sales.

Take Apple Inc. as an example. If you browse through their website, you’ll find descriptions of their products, like this one for the MacBook Air:

Product descriptions like these are written by copywriters, but you can also see there’s a link to a product video at the bottom of the page.

Guess who wrote the script for that video? You guessed it — a copywriter.

And if you scroll down the page, you’ll see this description for a special security chip included in the laptop:

The description is followed by a link to view a white paper about the chip. A white paper is a ‘research report’ — written by a copywriter — that goes into detail about a specific product or topic, offering in-depth, non-salesy information.

The fact that Apple has included videos, white papers, detailed product descriptions, and other materials like these shows they use copywriters quite heavily.

Like Apple Inc., other Fortune 500 companies also use copywriters extensively. They have substantial marketing budgets, and a portion of those budgets will go directly to copywriters.

That said, you don’t have to work for Fortune 500 companies if that’s not for you.

Many other types of B2C companies — both big and small — also use copywriters, such as:

• Financial institutions and investment firms
• E-commerce businesses
• Local service providers, such as veterinarians. car mechanics, and hair salons
• Fitness, personal improvement, and other types of coaches
• Dentists, medical doctors, and other healthcare providers
• Self-help authors and speakers

And this is only a small sampling of the types of B2C businesses that need your services as a professional copywriter.

Whatever you want to write about — from drones, to baking, to pet care — you’ll almost certainly find many B2C businesses that would be an excellent match for your writing skills and personal interests.

2. Business-to-Business (B2B) Companies

As the name suggests, these are businesses that sell their products and services directly to other businesses.

The B2B industry includes manufacturing, technology, pharmaceutical, agricultural, and many other companies that provide essential products and services for other businesses.

These companies often remain out of the public eye — which is why many writers don’t consider B2B businesses as potential clients.

However, B2B companies need copywritten materials as much as B2C companies do. In fact, they often need even more marketing materials than their B2C counterparts.

This is because the buyer’s journey for selling B2B products is often much longer than for B2C products.

For instance, if a B2C company is selling something like natural body care products directly to consumers, they’ll need to create an engaging and informative website. They may also send out regular emails to existing and potential customers, as well as other ongoing advertisements and promotions.

But if their products are good quality and fairly priced, many consumers would be willing to give them a try.

Now, let’s compare this to a B2B company like Thermwood, which makes what are known as computer numerical controlled (CNC) machines. CNC machines are used in manufacturing to precisely cut individual components in products like automotive parts, electronic devices, or medical instruments.

And a single, industrial CNC machine can cost well over $100,000.

Needless to say, CNC machines are complex pieces of equipment that are targeted at very specific customers. And B2B companies like Thermwood need to put a lot more effort into selling complex products like CNC machines than comparatively smaller B2C products.

You can see on Thermwood’s homepage above that they have an extensive navigation menu on their site. They have full product descriptions for every CNC machine, with supporting videos, brochures, and a form to request more information.

They also have an active forum, a blog, FAQs, a free e-book on CNC machines, information for international customers, and details on training courses they offer.

Now, this may seem like a lot… but B2B customers need that much information to make an informed buying decision. For large purchases like this, customers will be comparing many different companies before making their final choice.

And B2B businesses need to create all these materials — which is a BIG opportunity for trained copywriters.

In addition, because of their “behind-the-scenes” nature, B2B companies often struggle to find copywriters who are familiar with creating the marketing materials they need. This shortage of skilled writers also keeps B2B project fees consistently high.

If you’re interested in learning more about B2B writing, check out our free resource B2B Copywriting: A Comprehensive Guide to Writing for the B2B Industry .

What’s the Difference Between Copywriting and Content Writing?

You may read or hear some sources that suggest copywriting and content writing are different things.

There’s a grain of truth to this, but we’ll explain where this distinction starts to break down.

As a general rule of thumb, copywriting refers to writing marketing and promotional materials. Content writing , on the other hand, refers to writing informational or editorial pages on websites, such as blog posts, article pages, or product pages.

This is an accurate description of what each term means.

But some definitions suggest that content writing is purely informational and has no element of persuasion — which means it is not copywriting.

At AWAI, we disagree with this distinction.

Essentially all web pages will include some form of persuasion or call-to-action.

This is particularly evident on a product page with a clear “Buy Now!” button at the bottom.

But even an article page uses subtle calls-to-action, usually in the form of links to additional resources, or suggestions for other pages you can visit on the site.

These are all elements of persuasion.

So, it’s inaccurate to suggest that content writing is distinct from copywriting.

We feel that content writing is simply another type of copywriting.

And like any good copywriting, content writing aims to engage the reader and make them take some form of action — even if it’s just staying on a website to read another page.

Is Copywriting a Good Career?

As we mentioned in the introduction to this guide, the global copywriting services market size was $25.3 billion in 2023, and this is expected to go up to $42.2 billion by 2030.

That’s a 67% increase in market size over the next seven-year period.

In this time of economic instability, not many industries are experiencing that level of growth.

In fact, the U.S. Bureau of Labor Statistics estimates that out of the 832 occupations they track, 195 of those occupations are predicted to decline over the next 10 years. That means job losses will be seen in nearly 25%, or one quarter, of all professions throughout the U.S.!

On the other hand, Coherent Marketing Insights says that the copywriting industry is set to keep expanding for many reasons, such as:

• Increasing demand for online content,
• Growing popularity of social media, and
• Rising need for effective marketing strategies that engage audiences and drive business growth.

Businesses are investing heavily in marketing and copywriting to help them stand out from their competition and stay profitable.

The following statistics show how copywriting, both in print and online, is an integral part of most modern businesses:

• 59% of marketers expect to increase the use of direct mail in the next five years.
• In the digital realm, 90% of all organizations use online content marketing.
• And more than 80% of those marketers plan to spend more on content marketing.
• 62% of companies outsource their content marketing. In other words, they hire external copywriters.

Robert Half International recently reported, “Demand for skilled copywriters is rising as more companies require compelling content for Web-based initiatives and print advertising. 60% of advertising and marketing executives who plan to hire new employees said they’ll be adding copywriters.”

“Without good copywriters, we don’t have a business.” — Julia Guth, The Oxford Club

The future looks bright for copywriting — and those of us lucky enough to be part of the industry.

Copywriting is a sought-after skill that businesses need to survive. This is why copywriting is a growing industry that pays well and has a nearly bottomless amount of work.

And one of the best parts of a career in copywriting is the fact you don’t need a string of letters behind your name to get started!

You can be up and running quickly and with very little investment.

We explain the exact steps you’ll need to take in the how to become a copywriter chapter of this guide.

As long as you put in the effort to learn the craft of copywriting, you’ll always be in demand and able to enjoy the high income and stability that come with being a copywriter.

How Is Artificial Intelligence Affecting the Copywriting Industry?

Artificial intelligence (AI) has definitely changed the landscape of copywriting…

But most writers would argue that it’s changed it for the better.

The numerous AI-based tools available today help copywriters ideate, research, plan, outline, and draft a variety of written projects. By automating certain steps of the writing process, AI has allowed writers to streamline their workflow and complete projects faster.

This means they can take on more projects and potentially earn more by harnessing the power of AI .

What this does NOT mean is that AI will somehow replace all copywriters and make the human touch obsolete.

In fact, the exact opposite is happening.

With the new writing capacities that AI opens up, marketers are finding that they’re able to publish more content, and create more advertising campaigns and other marketing assets.

In HubSpot’s The State of Marketing Report for 2024 , they surveyed over 1,400 global marketing professionals, and of those marketers…

• 84% reported that AI improved content quality .
• 84% said AI tools enhanced efficiency . Overall, AI helped them save 3 hours per piece of content and 2.5 hours per day.
• 82% are producing “significantly more content.”
• 77% felt that AI helped them craft more personalized content .

This shows that AI can help marketers produce more content that’s higher quality in less time.

But does that mean they can skip human copywriters altogether?

Far from it…

Only a human can connect with readers on an emotional level that AI simply cannot… and only humans can tell an emotionally compelling story. People buy based on emotion, and then justify their decision with logic, so copy that elicits emotion and gets the reader feeling something is very critical to businesses.

HubSpot’s survey also found that 40% of companies had hired dedicated AI experts to support their marketing team.

With increased efficiency and productivity, businesses actually need more copywriters to handle the workload — particularly copywriters who are familiar with using AI.

So it’s clear that AI is not replacing copywriters anytime soon.

And on a final note, we’d like to point out that AI will always be machine-based. It’s excellent at analyzing and compiling data and studying and copying patterns. That’s how it’s able to mimic human writing.

But it will only ever be able to mimic — it will never be able to actually create something new or to truly sound human.

That’s why human copywriters will always be needed to operate and guide AI writing tools. We have the inborn creativity and originality that a machine will never have.

And that’s why our unique skills, insights, and knowledge will continue to be in high demand for years to come.

About What Is Copywriting?: AWAI’s Essential Introduction to the Copywriting Industry

We wrote this guide for anyone who’s considering becoming a professional copywriter.

It will cover everything you need to know to decide whether or not copywriting is the right career choice for you.

Remember, you don’t need to be a great writer or have any background in marketing to succeed as a copywriter.

But you do need the motivation and determination to learn the basics of copywriting and how to market yourself as a copywriter.

That’s where this guide comes in.

Your 9-Step Blueprint to Becoming a Well-Paid Copywriter

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What You’ll Learn

This guide has multiple sections. Each one will take you through a specific aspect of the copywriting industry, as well as the different types of work and income you can expect as a copywriter.

The sections are organized in a logical progression to build on each other, but you can read them in whatever order you like.

If you have any questions while you’re going through this guide, don’t hesitate to contact us . We’ll be happy to provide any further information and help you explore your options as a potential copywriter.

And if you decide to take the leap to become a professional copywriter, let us know right away.

We would love to get to know you!

The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter

The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »

The Basics of Copywriting

All forms of copywriting share certain basic principles you’ll need to know as a copywriter.

This section will take you through these copywriting fundamentals and give you an idea of what sets copywriting apart from other forms of writing.

The basics of copywriting are fairly straightforward and easy to learn, but taking the time to master them is an essential step to becoming a professional copywriter.

Types of Copywriting

Copywriting is used by nearly all businesses throughout the world, and it comes in many different forms.

This section takes a closer look at the main types of copywriting, the types of businesses that use them, as well as some core industries that hire a lot of copywriters.

The various types of copywriting include a range of print and online materials, so you’ll get a good idea of what projects you might want to specialize in as a copywriter.

What’s the Job Description of a Copywriter?

This section answers the common question: what exactly does a copywriter do?

You’ll get to know the day-to-day life of a copywriter, which, in our opinion, is pretty awesome. You’ll also find out what kinds of jobs are available for copywriters, where they can work, and other professional roles they can play.

How Much Do Copywriters Make?

Your income as a copywriter can vary, depending on how you approach your copywriting career.

This section will detail common copywriter salaries, as well as how to set and maximize your fees as a freelancer.

It will also cover the areas of copywriting that tend to pay the most.

How to Become a Copywriter: 7 Steps for Starting a Copywriting Career in 2024

Becoming a full-fledged copywriter can seem like a daunting task.

But it doesn’t have to be.

In this section, you’ll discover a host of practical tips for shortening your learning curve and getting up and running as a professional copywriter as quickly as possible.

5 Ways to Find Copywriting Jobs

You’ve done all the background work to set yourself up as a copywriter. Now what?

This section gives you an inside look at how to find the highest paying and most rewarding copywriting jobs in the industry. A vast number of opportunities are waiting for you, as long as you know where, and how, to look.

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• Content Optimization Strategies

SEO Writing

Written by Brian Dean

What Is SEO Writing?

SEO writing (also known as “writing for SEO”) is the process of planning, creating, and optimizing content with the primary goal of ranking in search engines like Google. It includes taking steps like keyword research, crafting top-notch content aligned with user intent, and organizing content under headers to allow for page crawling.

Why Is SEO Writing Important?

It’s no secret that to rank in Google awesome content is KEY.

That said: just pumping out high-quality content isn’t enough.

For your content to rank, it also needs legit search engine optimization .

Put another way:

Amazing content + solid on-page SEO = SEO writing.

It’s not a dry technical thing; it’s where creativity meets strategy.

Think seamlessly weaving in those keywords, fine-tuning meta tags, and structuring your content to charm both users and search engines.

What is the Difference Between SEO Writing and Content Writing?

SEO writing is about using the right words and phrases so that search engines know what your website is about.

Content writing is like a story that tells people why they should visit your website. It’s about creating interesting and useful information that people will want to read.

Best Practices for Incorporating SEO In Your Writing

I’m peeling back the layers on how to seamlessly weave SEO magic into your writing. Let’s dig into the practical tips for making your content not just seen but loved by both users and algorithms.

Generate a List of Content Topics

It may sound strange, but the SEO writing process starts before you write a single word.

That’s because, to succeed with SEO and content marketing, you need to write content that your target audience cares about .

When you do that, the entire process gets 10x easier.

Here are two ways to find topics for your SEO-focused content.

Use a Q&A tool

Finding questions that your target customer asks online is KEY.

Because you can answer those questions with your content.

You can manually look for questions on sites like Reddit and Quora.

But this takes a ton of time and effort. To speed things up, I recommend a nice little free tool called Answer The Public .

This tool scrapes the internet for questions that people have around the topic you type into it.

Pretty cool.

Check out Wikipedia

Specifically: Wikipedia’s table of contents section.

Seriously Wikipedia’s table of contents is a topic idea goldmine.

For example, let’s say you run a blog about digital marketing.

Well, you’d head over to the social media marketing page on Wikipedia.

As you can see, the contents section contains a bunch of interesting topic ideas.

Turn Your Topics Into Keywords

Keyword research might be the most important part of the SEO writing process.

In fact, the right keyword can mean the difference between thousands of visits per month… or a piece of content that nobody reads.

Fortunately, there are a handful of free SEO tools that make finding popular keywords a breeze.

First up, we have Infinite Suggest .

Infinite Suggest finds popular keywords by scraping Google Suggest.

Just enter a topic idea into the tool…

…and it spits out a list of keywords related to that topic.

Unfortunately, this tool doesn’t show you exact search volume numbers. But it’s still a great tool for finding keywords that people are searching for in Google.

Next, we have SEORCH .

This is a little hidden gem that I’ve been using quite a bit lately.

To use it, pop in a blog post URL from a competitor’s site.

You can ignore most of the stuff in this report. For the sake of finding keywords, we want to focus on the “Text & Phrases” section.

This shows you the keywords that show up most often on the page.

Specifically, you want to look at the “Frequencies of phrases with 3 words” and “Frequencies of phrases with 4 words” reports.

These show you long tail keywords that don’t usually have a ton of competition on Google’s first page.

Third, I recommend checking out Sitechecker .

Like most keyword tools , Sitechecker generates a list of terms based on the seed keyword that you type into it.

The only downside of Sitechecker is that you need to upgrade to a pro plan to see search volume data.

Which leads us to our last tool, Keywords Everywhere .

Keywords Everywhere is a Google Chrome/Firefox extension that generates keyword ideas based on the page you’re currently looking at.

For example, when you search on Amazon, it shows you Google search volumes for all of the terms that Amazon suggests.

Outline Content To Match Search Intent

SEO writing used to be all about adding keywords to your web page.

Sure, optimizing your content around keywords is still super important. But it’s not enough.

Today, your content also needs to match “ Search Intent ”.

In other words:

Your content needs to give someone searching for your keyword what they want.

For example, early this year I wanted to rank for the keyword: “conversion rate optimization”.

And before I even wrote my outline, I looked at the SERPs for that keyword.

And Google’s first page told me that people searching for “conversion rate optimization” wanted a guide .

So I wrote my content with that search intent in mind. And because my content gave Google what it wanted, it now ranks on the first page of Google.

Write Comprehensive Content

According to this industry study that analyzed 1M search results , long-form content ranks best in Google.

That doesn’t mean that you need to add fluff or filler to your post.

But it DOES mean that you need to publish comprehensive stuff. In other words: content that covers your topic on a single page.

For example, a while ago I published a guide to mobile optimization .

This guide covers pretty much everything there is to know about mobile SEO.

Which is one of the main reasons that my guide ranks in the top 3 for “mobile SEO”.

Use Your Keyword in Your Content

Adding keywords to your content is a BIG part of SEO content writing.

Question is: How often should you use keywords in your SEO content?

There’s no perfect keyword density percentage. In fact, Google has gone on the record to say that they don’t pay attention to keyword density .

(So if you hire a content writer that claims to write content “with optimized keyword density”, run the other way).

In my experience, the location of your keyword is more important than how many times you use it .

Specifically, you want to make sure that your keyword appears in:

• Your title tag
• The first 100 words of your page
• In an H1 tag
• In an H2 tag

Let me walk you through each of these steps with a real-life example: this post optimized around “conversion rate optimization” .

As you can see, I include my keyword in that page’s URL.

I also added that keyword (once) in my page’s title tag.

I only recommend using your keyword once in your title. Cramming keywords into your title tag looks like keyword stuffing to Google . Not good.

And I made sure to sprinkle my keyword in my blog post introduction:

Your keyword doesn’t need to show up in the first paragraph to work. As long as you use your target keyword in your first 100-150 words, you’re good to go.

Because I use WordPress, my blog post title automatically gets wrapped in an H1 tag.

My title contains my keyword. Which means my keyword is now in an H1. Check.

The only other thing to keep in mind about H1 tags is that you only want to use ONE per page. H1 tags are kind of like mini title tags. So if you use more than one on a page, it can confuse search engines.

Last up, you want to use your keyword in an H2 subheading, like this.

With that, your content is optimized for SEO.

(At least when it comes to keyword optimization.)

But for your content to be 100% SEO optimized, you also need to make sure your content is optimized for clicks.

Optimize Your Title Tags for Clicks

According to this case study published on the Moz blog , organic click-through-rate is a Google ranking signal.

And from my own testing, I’ve found that a higher CTR usually results in higher rankings.

So besides adding your keyword in your title tag, you also want to optimize it for CTR.

You can do that by using a specific number in your title.

Writing intriguing, emotionally-packed titles.

Or analyzing your title using CoSchedule’s very helpful headline analyzer tool .

Write a Compelling Meta Description

Meta descriptions don’t directly impact Google rankings .

An eye-catching meta description CAN boost your organic click-through-rate.

So I recommend writing a unique meta description for every page on your site. And make that meta description something that will make Google searchers want to click on your result .

For example, you can see that I sell my content in this meta description.

Use Internal Links

Internal links are a GREAT way to optimize your content for users and search engines.

Here’s why:

Internal links are helpful to users because they help them find related content on your site.

And they’re helpful for search engines because it helps them index your site’s pages… and understand your site’s structure and architecture.

Which is why I recommend using at least 4-5 internal links for every post that you publish.

Link to External Pages and Resources

According to Moz, using outbound links can help improve your page’s Google rankings .

This makes sense if you think about it:

Google wants to send people to content that has EVERYTHING that searchers want. And that “everything” includes helpful resources on other websites. So by adding external links to authority sites, you’re making your content more SEO-friendly.

I tend to use lots and lots of external links in my content.

I do this partly for the SEO boost. But it’s more to help my site visitors learn more about topics that I mention in my post.

Use Related Words and Phrases (LSI)

LSI keywords are terms that are closely tied to your content’s topic. And LSI keywords are GREAT for SEO.

LSI terms help your content’s SEO for two main reasons:

First, LSI keywords help Google fully understand the topic of your page.

It’s one thing to see your target keyword in your title tag and URL.

Today, Google also wants to see that you fully cover that topic in your content.

Second, LSI terms can help you rank not just for your target keywords… but for related keywords too.

For example, this post from my blog is optimized around the keyword: “increase website traffic”.

And besides optimizing my content for that specific term, I also added a handful of LSI keywords like “drive traffic”.

Which has helped my page rank for terms like “drive traffic” and “how to drive traffic to your website”.

Use Multimedia In Your Content

Multimedia may not strictly fall under the category of “SEO writing”. But images, infographics and videos are super important for SEO.

Plus, multimedia makes your content much more interesting and compelling.

So whenever it makes sense, I recommend using visuals and charts:

Embedded YouTube videos:

And screenshots:

Strategically Promote Your Content

The SEO writing process isn’t finished after you hit the “publish” button.

Because the truth is: without content promotion, your content probably won’t rank.

(Especially if your site is brand new or doesn’t have a lot of authority yet.)

In other words, for your content to rank in Google, you need to strategically promote it.

Here are a few ways to spread the word about your latest post:

Be Proactive

First, reach out to people who might be interested in your content… before you publish it.

So instead of: “Hey, I just published this post. Will you share it?”, you say: “Hey, I’m about to publish something that you’d be interested in. Mind if I send it your way when it’s done?”.

For example, I sent out a bunch of emails to promote one of my upcoming blog posts.

And because I wasn’t pushy or demanding, this little outreach campaign led to tons of shares.

Promote Everywhere

Second, promote every post using every channel and audience you have… no matter how small.

This includes:

• Email subscribers
• LinkedIn or Facebook groups you belong to
• Social media followers

Again: if you don’t have a huge following on social media that’s totally OK. The idea here is to squeeze as much value out of the audience that you do have.

For example, whenever I publish a new post I work SUPER hard to spread the word.

I send out an announcement email to my newsletter subscribers.

And I share the content on social media (specifically Twitter, Facebook and LinkedIn) multiple times.

Even though I don’t have a huge following on each of those platforms, every little bit helps.

Sniff Out the Competition

Last up, I recommend promoting your content to people who link to your competitors.

If your content is better or brings something new to the table, you have a good chance of getting a link from people that already linked to a piece of similar content.

In my opinion, the best tool for this step is Semrush .

However, Semrush starts at $99.95/month. In my opinion, it’s worth it. But it does depend on your budget.

If you’re on a tight budget, we have a free backlink checker that’s halfway decent.

The Definitive Guide to Copywriting : My thorough guide to copywriting, with a focus on writing blog content.

SEO Case Study: How I Increased My Organic Traffic 652% in 7 Days : How to get higher rankings and more organic traffic by satisfying search intent.

How to Write a Blog Post: The Definitive Guide : A guide to writing blog posts that stand out and get shared. Includes a handful of detailed templates.

Content Strategy Guide : Step-by-step guide to planning and executing a content strategy with a focus on SEO and backlinks.

The Definitive Guide to Keyword Research : More actionable strategies to help you find untapped, low-competition keywords.

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Gathering of the Ghosts – January 22, 2024

What Is Ghostwriting—And What Does It Mean Today?

• By Gotham Ghostwriters

To kick off the Ghostwriting Confidential 2021 series, our groups thought it made sense to start with the first question we typically get from new contacts: What does “ghostwriting” mean? And then to explore how it can lead to your success. 

With this post, we will define ghostwriting by covering the history and evolution of collaborative creation, the brief foray away from that approach to sole creative endeavors, and the current swing back to collaboration that’s proving to be a boon for writers and readers alike. Finally, we’ll introduce you to the wide array of benefits authors gain by working with a professional writing partner.

What Is a Ghostwriter?

There’s a narrow understanding of what ghostwriting is among laypeople, and then there’s the broader reality of what it actually is.

The common definition of ghostwriting is the act of one person writing in the name of another person, group, company, or institution without receiving a byline or public credit. But more often than not, ghostwriting is a customized form of collaboration, covering a range of relationships and services tied to the authors’ needs, objectives, and work style.

And today, it is becoming more and more common for these editorial partners to receive public recognition—and even cover-credit for their work in the form of “and John Smith” or “with Jane Brown.” 

Although the common definition is still prevalent, it is changing as people become more exposed to the wide spectrum of roles that ghostwriters play. For example, the author and the ghost might share writing responsibilities, or the ghost might work on certain components, such as writing the stories and case studies or shaping the narrative of a novel or memoir, with the author supplying the original concepts and research. Ghosts also can coach authors to develop a concept and organizational structure, identify their target audience, capture their authentic voice, manage the project, conduct interviews with outside sources, and find pertinent research studies. And ghostwriters can serve as developmental editors, helping authors to shape their work at the earliest stages of production, and as line editors and book doctors, polishing, revising, and revamping manuscripts that need improvement before being published. 

The division of labor varies from one collaboration to another, based on whatever makes the most sense for the success of the project. That’s why we think of ghostwriter as an umbrella term for creative collaborations on many types of projects, including books, speeches, white papers, articles, websites, blogs, podcasts—essentially any type of written content our clients want to co-create with us. 

Ghostwriting Is One of the Oldest Professions

While the general public’s awareness of ghostwriting is a relatively recent development, ghostwriting and collaborative storytelling have been around for as long as the written word. Perhaps the most widely known example is the Bible. Both testaments were written by committee, hundreds of years after the events occurred—in the ancient world, the concept of owning intellectual property didn’t exist. For thousands of years, stories were told collectively, especially in oral storytelling. Thus, the oldest known “texts” aren’t attributed to a single author, but rather are the accumulated reflections and contributions of entire cultures.

It wasn’t until the Age of Enlightenment that individuals began being credited as the sole creators of stories and other artistic endeavors, particularly books and later films. Auteurs (French for “authors”) were held in high esteem for single-handedly producing stories and attaching their names to them. In relatively short order, this notion of a book needing to have a sole source took root, not only in literary circles but in the imagination of readers. 

The rise of the auteur in the 18th and 19th centuries didn’t kill off the practice of collaborative storytelling or the use of ghosts—it just drove our predecessors deeper undercover. Indeed, it’s widely believed that this period is when the common stigma around ghostwriting was born. One of the most telling examples of this is the work and life of Samuel Johnson , the famed English writer and public intellectual. Johnson started his career as what was then known as a “hack” writer—a poorly paid writer for hire. At the height of his fame, he reportedly used a ghost of his own for some of his essays, which he slyly acknowledged by signing them with the anonymous letter T. Johnson later disavowed this practice out of a sense of honor/shame. And after Johnson’s death, his acolyte and biographer James Boswell—who many wrongly confuse as Johnson’s ghostwriter—took that disdain a step further by comparing ghostwriting to selling one’s own birthright. 

The Evolution of Ghostwriting:  From Stigma to Standard Practice and on to Status

Ever since Johnson’s days, many an esteemed writer who has dabbled in ghostwriting has grappled with this sellout stigma. Notably among them were the coterie of great American novelists such as William Faulkner, F. Scott Fitzgerald, James Agee, and Aldous Huxley who each went out to Hollywood after the talkies became a thing to make a buck as a screenwriter/rewriter. This self-inflicted sense of hackery recently earned a co-starring role in the 2021 Oscar-nominated movie “Mank” about the legendary screenwriter Herman Mankiewicz, who aspired to be a man of letters and a New York dramatist but had to settle for being the Academy Award-winning author of “Citizen Kane.”

The darker taboo around ghostwriting applies not to the ghost but to the author—that claiming someone else’s words as your own is a form of cheating and/or an act of dishonesty. Yet, anyone who’s been part of a creative endeavor in the arts—from a playwright who incorporates notes from a director and the actors to a writers’ room for a network television show to comedians who use punch-up writers—knows that the premise that there’s a single author responsible for every story is the real fraud.

This holds just as true for the creation of books. Set aside the term “ghostwriter”— countless works of fiction and non-fiction alike that we hold dear were shaped, reshaped, and even rewritten by anonymous editors. Just look at the work of Maxwell Perkins , a giant within publishing circles whose substantial revisions to classics such as Fitzgerald’s The Great Gatsby and Thomas Wolfe’s Look Homeward, Angel are widely credited for their success. Each book’s vision and story were the author’s, but the text was the product of a collaboration. That’s exactly what the best ghostwriters and collaborative writers do: help their authors find and express the best version of their vision.

The contributions of ghostwriters have become increasingly known and appreciated—at least within elite circles—with the rise of celebrity culture. Ask most Hollywood talent agents, top PR executives, brand-name CEOs, and political leaders, and not only will they tell you what a ghostwriter does, but also the value they deliver. Jack Welch and Lee Iacocca became household names in the 1980s partly because of their blockbuster bestselling autobiographies, which they could not have written without supremely talented writers such as our friends Bill Novak and Catherine Whitney. Donald Trump likely would not have been president without Tony Schwartz, Trump’s ghost on his brand-defining book, Art of the Deal .

What truly and fully brought ghosting out of the shadows, and in turn helped drive a stake through the heart of the stigma, was the ubiquity and transparency of the Internet. In short order, everything and everyone was caught in the Web—there were no secrets anymore. Not only did we know that Barack Obama didn’t write his own speeches, his young speechwriter Jon Favreau became a celebrity in his own right. What became known then became normal, and as such accepted. Some CEOs and celebrities may write their own books, but most don’t—and most readers now know and accept that. 

The Internet has also made the nuts and bolts of collaboration—the actual sharing of artistic creation—much easier through an array of new technologies and platforms. Songwriters can trade tracks and recordings in an instant. Apps such as Google docs allow writers to easily share drafts and collaborate in real time, from anywhere in the world. Other technologies allow authors to share their working texts with their followers and quickly crowdsource notes and ideas for improvements.

As we noted in the introduction to this series, though, the Internet’s most transformative effect on the ghostwriting field has been on the demand side. Self-publishing used to be derided as merely for “vanity” projects. Now, it’s driving the content marketplace—from established ungated platforms such as Medium and LinkedIn to fast-growing newsletter services like Substack to the rise of elite, full-service hybrid book publishers that enable thought leaders to get their books to market on their own terms and timetable. This has turned ghostwriting from a luxury into more and more of a necessity.

The fact is, leaders, influencers, and those inspired to tell their stories or share new thoughts and discoveries tend to be busy people who work long hours to accomplish big goals. They have extensive expertise in their fields, but rarely have the time or the writing skills to, for example, produce on their own a series of thought-leadership articles or a deep-dive book.

And why should they have to do it by themselves? All things considered, choosing not to collaborate with a professional writer is deciding to give yourself a disadvantage right out of the gate. 

Today, working with a ghost is rightly seen by the business, advocacy, and communication leaders our groups partner with as an asset, as the quality of collaborative projects is higher than when authors go it alone, and that leads to greater success. On the flip side, a growing number of accomplished authors are reaching out to us to pursue collaborations because they’ve recognized they can make a lucrative income serving as a co-author or ghost for public figures and experts who can’t write the story themselves, or don’t want to.

Benefits of Collaborating with a Pro Ghost

If you’ve read hundreds of great books, it may seem like a logical leap to actually write one, but that’s not usually how things work out, particularly for first-time authors. Writing a book from scratch can be intimidating, and if it’s your first book, it can be overwhelming and downright scary. So it’s no surprise that a lot of new authors are coming to us for help. They see the wisdom in working with a professional who not only is a skilled writer but also has extensive experience collaborating with authors and understands the trepidation and trust issues authors naturally have. 

With a ghost by your side, the lofty aspiration—or intimidating prospect—of writing a book that meets your goals and makes you proud is not only achievable but also fascinating and enjoyable. With Gotham and United Ghostwriters, authors can sleep well at night because they know they’re in good hands. 

A Ghostwriter Can Help You if: 

• Your new philosophy or approach is so effective that your colleagues keep saying, “You should write a book.” But who has time when you’re leading the charge 24/7? 
• You have a personal story to share that can help others, but you have no idea how to put it down in words. 
• You’re keynoting an upcoming conference and are determined to inspire the audience to take action to improve their business, but writing in a “void” doesn’t elicit your best thoughts or your most creative ideas. 
• You’ve come up with a blockbuster idea for a novel but don’t have the right skill sets to bring it to life. 
• There’s content you want to produce, but you adhere to the business adage, “Only do what only you can do”—and writing isn’t on that list. 
• You want to strengthen your own writing skills by collaborating with a pro. 

Collaborating with a ghostwriter allows you to share your vision in a way that’s true to you. It’s your story, your brilliance, your originality. We simply help bring it to life on the page.

If you value high-quality writing and are seeking a partner you can trust with your ideas and stories, contact us to schedule a free phone consultation. We’ll be back to you within 24 hours.

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What Is Customer Service?

Katie is a Chicago-based editor. She started her career writing and editing content about home warranty, renters insurance, homeowners insurance and other home services topics before transitioning to home improvement products. She has spent the last year and a half working at a software company, managing content about CRMs, project management tools and other tech topics.

Customer service is the support a business provides to its customers before, during and after a purchase. But, what does this tangibly look like?

In practice, customer service is having a dedicated team available to answer customer complaints and questions. Many businesses also turn to automated workflows and self-help online resources.

In this article, we at the MarketWatch Guides team cover everything you need to know about customer service, including why it is important and how to implement it.

Why Is Customer Service Important?

Good customer service is key to keeping customers happy, which increases their chances of purchasing from you again. It also maintains a positive public perception, which can attract new customers. 

Poor customer service has the opposite effect, leading to a negative reputation. Not only can this hurt customer retention, but it can also prevent you from attracting new customers. Ultimately, this impacts revenue, with global businesses risking an estimated $3.7 trillion annually for delivering bad customer experiences.

What Are the Benefits of Good Customer Service?

Creating a positive customer experience through good customer service has the following benefits:

• Positive public reputation
• Higher customer retention
• Higher new customer acquisition
• Increased revenue

Key Elements of Good Customer Service

Creating a good customer experience can involve many efforts across your business. However, the basic tenets boil down to knowledge, responsiveness, personalization and focus. 

Product Knowledge

A knowledgeable customer service representative can handle many customer questions themselves without forwarding them onto another team. If they are able to answer a question without involving another team or team member, that leads to a faster response time and a happier customer. 

To ensure that your representatives have the proper knowledge to do this, put new hires through a rigorous training program to give them first-hand experience with your business’ product or service.

Responsiveness & Accessibility

Give customers multiple ways to reach your support team (e.g., phone, email, chat). Be sure to advertise what the hours are for each channel on your website. You can also advertise average response times so that customers know how long they are likely to wait.

If you are unable to provide a solution right away, respond to their question letting them know you will get back to them in a few days. That way, they don’t get frustrated waiting a long time for a response. 

Personalization 

As technology advances, it’s not uncommon to see automation in customer service. Maybe you receive an automated reply to your email, or maybe you talk to a chatbot on the website. But, automation doesn’t work for every person and every situation. That’s why it’s important to consider when it is more appropriate to create a personalized experience. 

If it’s a complicated issue or a specific issue, the customer should have a way to reach a live person for a one-on-one conversation. This means offering phone, live chat and/or email support.

Focus on Customer Satisfaction

The ultimate goal of good customer service is to solve problems and improve experiences for customers. Sometimes, the solution to a customer’s problem may temporarily have a negative impact on a business’ bottom line. But, it keeps the customer coming back, which is actually better for business in the long run.

For example, maybe a repeat customer orders a product, but it gets lost in the mail. Your business can choose to eat the cost of sending the customer a replacement for free. This keeps the customer happy so that they continue to order more of your products in the future.

Customer Service Types and Channels

There are multiple ways to offer customer service, with some channels being better suited to specific industries, questions or customers. Regardless, we recommend offering several channels, as it gives customers the ability to choose the option that best works for them. 

Phone support is often a good option for more complicated questions or issues. Over the phone, customer service agents can respond to customers and collect details in real time, which can lead to quicker resolutions. That being said, product knowledge is essential for this channel, as agents can’t pause the phone call to ask another team member a question.

Next to phone, email is another popular customer service channel. Email usually takes more time to resolve an issue because there may be some back and forth between the agent and customer that spans hours or days. However, it gives the agent time to hunt for the solution to a complex problem. It also makes it easy for the customer to attach details, such as a picture of the defective product or a PDF of the shipment label. 

Many short message service (SMS) software platforms now allow businesses to manage customer inquiries via text. The platform has an inbox for incoming texts from customers. When an agent responds, it gets sent back to the customer as a text reply. This is a useful channel to offer if you already use SMS software for promotions, shipment details and other quick updates.

Many businesses have a live chat or chatbot on their website. This channel is useful for quick questions that don’t need a full email exchange or phone conversation. However, if the question ends up being more complicated than anticipated, you can set up the chat to convert the conversation into an email to continue there.

Social Media

For businesses with large social media followings, those accounts can turn into a place for customers to send direct messages (DMs) with their questions and concerns. Social media is on the edge of customer service. Some businesses may choose to hire a social media, community or marketing manager to handle all social media interactions, including publishing posts and replying to DMs.

Self-Service

Brands with more complex products or services tend to get a lot of the same questions from their customers. To save their customer service agents from repetitive requests, they often set up an online knowledge base or help center for customers to find answers to frequently asked questions. Some businesses even have a community forum for users to share their solutions. 

For businesses with physical store locations, in-person customer service usually involves hiring a receptionist or cashier. Speedy, effective communication is important with face-to-face customer service, as the receptionist or cashier has to respond immediately.

Customer Service Industry Best Practices

Customer service best practices can vary depending on the type of business or industry, but here are a few that apply across the board:

• Document processes: Create a document that gives your agents step-by-step instructions on how to resolve issues. Agents should first review this documentation during onboarding and then have it handy if they need to reference it in the future. Standardizing this process ensures that every agent knows what to do and that every customer receives a similar experience.
• Create metrics to measure success: Choose metrics to measure the success of your customer service efforts. A few common ones are retention rate, churn rate and average response time. Communicate these metrics to your team so that they know what to work toward. 
• Implement a CRM: A customer relationship management (CRM) tool stores your customer information in one place. You can also track progress against your metrics, send emails to customers and more depending on the tool you choose. 
• Focus on customer satisfaction: The ultimate goal of customer service is to solve problems for your customers, making them feel like they made the right decision by purchasing from your business. Listen actively to come up with an empathetic solution that is best for the customer. Even if it’s not the best for your company in the short term, it will lead to better retention, which is how you remain successful in the long run.
• Understand when to use automation: Automating certain customer service flows or processes can save time. However, it’s important to consider when speaking to a real person might make for the best customer experience. 
• Provide several channels: Offer multiple ways for customers to contact you. Some requests may be simple enough to work with a live chat or social media DM, while more complex ones may require a phone conversation.

Customer Service Challenges

Americans are becoming more and more unsatisfied with the overall customer service they receive. They are frustrated with:

• Long wait times
• Automated, impersonal messages
• Lack of product knowledge from representatives

It can be challenging to juggle customer service with other aspects of your business. However, it is important to note the above frustrations and limit them within your company. 

The Bottom Line 

Customer service is an essential part of a business’ success. Responding to customer needs promptly and professionally can not only create loyal customers but also draw in new ones with your improved public reputation. 

Quality customer service requires product knowledge, responsiveness and personalization. Your team should prioritize customer satisfaction and be cautious about automating too many touchpoints. You also want to give customers several ways to reach you so that they can choose the channel that works best for them and their question.

Frequently Asked Questions About Customer Service

What are the most important qualities of good customer service.

Some of the most important qualities of good customer service are product knowledge, responsiveness, accessibility, personalization and prioritization of customer satisfaction. Handling customer requests efficiently and professionally makes for a positive customer experience. 

How can businesses evaluate customer service?

There are many key performance indicators (KPIs) or metrics that businesses can use to measure the success of their customer service. They include:

• Average response time
• Retention rate
• Customer satisfaction score

What are examples of good customer service?

Some examples of good customer service include:

• Acting on customer feedback: Responding to a negative review with a solution for that customer and a process change to prevent that problem from happening to future customers
• Being proactive: Communicating important updates, such as out-of-stock products, with customers before they become problems
• Going the extra mile: Adding extra perks, such as discounts, to customer requests or purchases to surprise and delight them

What is a customer service agent?

A customer service agent or representative is a person who assists a business’ customers with questions or problems. They are the first point of contact for customers who need help with the business’ products or services.

If you have questions about this page, please reach out to our editors at [email protected] .