types of speech presentations

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Blog Beginner Guides 8 Types of Presentations You Should Know [+Examples & Tips]

8 Types of Presentations You Should Know [+Examples & Tips]

Written by: Krystle Wong Aug 11, 2023

From persuasive pitches that influence opinions to instructional demonstrations that teach skills, the different types of presentations serve a unique purpose, tailored to specific objectives and audiences.

Presentations that are tailored to its objectives and audiences are more engaging and memorable. They capture attention, maintain interest and leave a lasting impression. 

Don’t worry if you’re no designer —  Whether you need data-driven visuals, persuasive graphics or engaging design elements, Venngage can empower you to craft presentations that stand out and effectively convey your message.

Venngage’s intuitive drag-and-drop interface, extensive presentation template library and customizable design options make it a valuable tool for creating slides that align with your specific goals and target audience. 

Click to jump ahead:

8 Different types of presentations every presenter must know

How do i choose the right type of presentation for my topic or audience, types of presentation faq, 5 steps to create a presentation with venngage .

When it comes to presentations, versatility is the name of the game. Having a variety of presentation styles up your sleeve can make a world of difference in keeping your audience engaged. Here are 8 essential presentation types that every presenter should be well-acquainted with:

1. Informative presentation

Ever sat through a presentation that left you feeling enlightened? That’s the power of an informative presentation. 

This presentation style is all about sharing knowledge and shedding light on a particular topic. Whether you’re diving into the depths of quantum physics or explaining the intricacies of the latest social media trends, informative presentations aim to increase the audience’s understanding.

When delivering an informative presentation, simplify complex topics with clear visuals and relatable examples. Organize your content logically, starting with the basics and gradually delving deeper and always remember to keep jargon to a minimum and encourage questions for clarity.

Academic presentations and research presentations are great examples of informative presentations. An effective academic presentation involves having clear structure, credible evidence, engaging delivery and supporting visuals. Provide context to emphasize the topic’s significance, practice to perfect timing, and be ready to address anticipated questions. 

2. Persuasive presentation

If you’ve ever been swayed by a passionate speaker armed with compelling arguments, you’ve experienced a persuasive presentation . 

This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective. Expect to encounter solid evidence, logical reasoning and a dash of emotional appeal.

With persuasive presentations, it’s important to know your audience inside out and tailor your message to their interests and concerns. Craft a compelling narrative with a strong opening, a solid argument and a memorable closing. Additionally, use visuals strategically to enhance your points.

Examples of persuasive presentations include presentations for environmental conservations, policy change, social issues and more. Here are some engaging presentation templates you can use to get started with: 

3. Demonstration or how-to presentation

A Demonstration or How-To Presentation is a type of presentation where the speaker showcases a process, technique, or procedure step by step, providing the audience with clear instructions on how to replicate the demonstrated action. 

A demonstrative presentation is particularly useful when teaching practical skills or showing how something is done in a hands-on manner.

These presentations are commonly used in various settings, including educational workshops, training sessions, cooking classes, DIY tutorials, technology demonstrations and more. Designing creative slides for your how-to presentations can heighten engagement and foster better information retention. 

Speakers can also consider breaking down the process into manageable steps, using visual aids, props and sometimes even live demonstrations to illustrate each step. The key is to provide clear and concise instructions, engage the audience with interactive elements and address any questions that may arise during the presentation.

4. Training or instructional presentation

Training presentations are geared towards imparting practical skills, procedures or concepts — think of this as the more focused cousin of the demonstration presentation. 

Whether you’re teaching a group of new employees the ins and outs of a software or enlightening budding chefs on the art of soufflé-making, training presentations are all about turning novices into experts.

To maximize the impact of your training or instructional presentation, break down complex concepts into digestible segments. Consider using real-life examples to illustrate each point and create a connection. 

You can also create an interactive presentation by incorporating elements like quizzes or group activities to reinforce understanding.

5. Sales presentation

Sales presentations are one of the many types of business presentations and the bread and butter of businesses looking to woo potential clients or customers. With a sprinkle of charm and a dash of persuasion, these presentations showcase products, services or ideas with one end goal in mind: sealing the deal.

A successful sales presentation often has key characteristics such as a clear value proposition, strong storytelling, confidence and a compelling call to action. Hence, when presenting to your clients or stakeholders, focus on benefits rather than just features. 

Anticipate and address potential objections before they arise and use storytelling to showcase how your offering solves a specific problem for your audience. Utilizing visual aids is also a great way to make your points stand out and stay memorable.

A sales presentation can be used to promote service offerings, product launches or even consultancy proposals that outline the expertise and industry experience of a business. Here are some template examples you can use for your next sales presentation:

6. Pitch presentation

Pitch presentations are your ticket to garnering the interest and support of potential investors, partners or stakeholders. Think of your pitch deck as your chance to paint a vivid picture of your business idea or proposal and secure the resources you need to bring it to life. 

Business presentations aside, individuals can also create a portfolio presentation to showcase their skills, experience and achievements to potential clients, employers or investors. 

Craft a concise and compelling narrative. Clearly define the problem your idea solves and how it stands out in the market. Anticipate questions and practice your answers. Project confidence and passion for your idea.

7. Motivational or inspirational presentation

Feeling the need for a morale boost? That’s where motivational presentations step in. These talks are designed to uplift and inspire, often featuring personal anecdotes, heartwarming stories and a generous serving of encouragement.

Form a connection with your audience by sharing personal stories that resonate with your message. Use a storytelling style with relatable anecdotes and powerful metaphors to create an emotional connection. Keep the energy high and wrap up your inspirational presentations with a clear call to action.

Inspirational talks and leadership presentations aside, a motivational or inspirational presentation can also be a simple presentation aimed at boosting confidence, a motivational speech focused on embracing change and more.

8. Status or progress report presentation

Projects and businesses are like living organisms, constantly evolving and changing. Status or progress report presentations keep everyone in the loop by providing updates on achievements, challenges and future plans. It’s like a GPS for your team, ensuring everyone stays on track.

Be transparent about achievements, challenges and future plans. Utilize infographics, charts and diagrams to present your data visually and simplify information. By visually representing data, it becomes easier to identify trends, make predictions and strategize based on evidence.

Now that you’ve learned about the different types of presentation methods and how to use them, you’re on the right track to creating a good presentation that can boost your confidence and enhance your presentation skills . 

Selecting the most suitable presentation style is akin to choosing the right outfit for an occasion – it greatly influences how your message is perceived. Here’s a more detailed guide to help you make that crucial decision:

1. Define your objectives

Begin by clarifying your presentation’s goals. Are you aiming to educate, persuade, motivate, train or perhaps sell a concept? Your objectives will guide you to the most suitable presentation type. 

For instance, if you’re aiming to inform, an informative presentation would be a natural fit. On the other hand, a persuasive presentation suits the goal of swaying opinions.

2. Know your audience

Regardless if you’re giving an in-person or a virtual presentation — delve into the characteristics of your audience. Consider factors like their expertise level, familiarity with the topic, interests and expectations. 

If your audience consists of professionals in your field, a more technical presentation might be suitable. However, if your audience is diverse and includes newcomers, an approachable and engaging style might work better.

3. Analyze your content

Reflect on the content you intend to present. Is it data-heavy, rich in personal stories or focused on practical skills? Different presentation styles serve different content types. 

For data-driven content, an informative or instructional presentation might work best. For emotional stories, a motivational presentation could be a compelling choice.

4. Consider time constraints

Evaluate the time you have at your disposal. If your presentation needs to be concise due to time limitations, opt for a presentation style that allows you to convey your key points effectively within the available timeframe. A pitch presentation, for example, often requires delivering impactful information within a short span.

5. Leverage visuals

Visual aids are powerful tools in presentations. Consider whether your content would benefit from visual representation. If your PowerPoint presentations involve step-by-step instructions or demonstrations, a how-to presentation with clear visuals would be advantageous. Conversely, if your content is more conceptual, a motivational presentation could rely more on spoken words.

6. Align with the setting

Take the presentation environment into account. Are you presenting in a formal business setting, a casual workshop or a conference? Your setting can influence the level of formality and interactivity in your presentation. For instance, a demonstration presentation might be ideal for a hands-on workshop, while a persuasive presentation is great for conferences.

7. Gauge audience interaction

Determine the level of audience engagement you want. Interactive presentations work well for training sessions, workshops and small group settings, while informative or persuasive presentations might be more one-sided.

8. Flexibility

Stay open to adjusting your presentation style on the fly. Sometimes, unexpected factors might require a change of presentation style. Be prepared to adjust on the spot if audience engagement or reactions indicate that a different approach would be more effective.

Remember that there is no one-size-fits-all approach, and the best type of presentation may vary depending on the specific situation and your unique communication goals. By carefully considering these factors, you can choose the most effective presentation type to successfully engage and communicate with your audience.

To save time, use a presentation software or check out these presentation design and presentation background guides to create a presentation that stands out.    

What are some effective ways to begin and end a presentation?

Capture your audience’s attention from the start of your presentation by using a surprising statistic, a compelling story or a thought-provoking question related to your topic. 

To conclude your presentation , summarize your main points, reinforce your key message and leave a lasting impression with a powerful call to action or a memorable quote that resonates with your presentation’s theme.

How can I make my presentation more engaging and interactive?

To create an engaging and interactive presentation for your audience, incorporate visual elements such as images, graphs and videos to illustrate your points visually. Share relatable anecdotes or real-life examples to create a connection with your audience. 

You can also integrate interactive elements like live polls, open-ended questions or small group discussions to encourage participation and keep your audience actively engaged throughout your presentation.

Which types of presentations require special markings

Some presentation types require special markings such as how sales presentations require persuasive techniques like emphasizing benefits, addressing objections and using compelling visuals to showcase products or services. 

Demonstrations and how-to presentations on the other hand require clear markings for each step, ensuring the audience can follow along seamlessly. 

That aside, pitch presentations require highlighting unique selling points, market potential and the competitive edge of your idea, making it stand out to potential investors or partners.

Need some inspiration on how to make a presentation that will captivate an audience? Here are 120+ presentation ideas to help you get started. 

Creating a stunning and impactful presentation with Venngage is a breeze. Whether you’re crafting a business pitch, a training presentation or any other type of presentation, follow these five steps to create a professional presentation that stands out:

• Sign up and log in to Venngage to access the editor.
• Choose a presentation template that matches your topic or style.
• Customize content, colors, fonts, and background to personalize your presentation.
• Add images, icons, and charts to enhancevisual style and clarity.
• Save, export, and share your presentation as PDF or PNG files, or use Venngage’s Presentation Mode for online showcasing.

In the realm of presentations, understanding the different types of presentation formats is like having a versatile set of tools that empower you to craft compelling narratives for every occasion.

Remember, the key to a successful presentation lies not only in the content you deliver but also in the way you connect with your audience. Whether you’re informing, persuading or entertaining, tailoring your approach to the specific type of presentation you’re delivering can make all the difference.

Presentations are a powerful tool, and with practice and dedication (and a little help from Venngage), you’ll find yourself becoming a presentation pro in no time. Now, let’s get started and customize your next presentation!

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The 6 types of presentation (and why you need them)

Hrideep barot.

• Presentation , Public Speaking

We all have been exposed to different types of presentations right from school years.

Group presentations, lectures by teachers and professors, seminars, webinars or online presentations, e-learning, e-conferences, etc., are all different types of presentations that we come across in our daily lives.

But each of them work for different settings.

In this article, we will take a look at 6 such types of presentations and when and why you need them.

1. Informative Presentations

This is the most common type of presentation, be it in an educational setting or business or corporate setting.

The aim of an informative presentation is to give detailed information about a product, concept, or idea to a specific kind of audience.

They are often analytical or require a rational analysis of the data presented.

Training sessions or one-day workshops are good examples where this kind of presentation is used.

Here is an example of an informative presentation on public speaking and presentations.

Now, there are different situations where you can use informative presentations.

a) Reporting

Although a report is a written explanation of an event, it can also be verbal.

A perfect place to use informative presentations is news reporting , as it requires the presenter to present information systematically.

b) Briefing

This involves explaining both positive and negative aspects of a particular topic in a few words.

It is providing information quickly and effectively about an issue to influence decisions or to come to solutions.

Hence, the decision-making bodies of an organization can make use of this kind of presentation to save time and effectively come to conclusions.

c) Research

Informative presentations are often used to present research findings to a specific audience , as it involves reporting the findings and briefing it to the audience.

Hence, almost everywhere where research takes place, be it in an educational context or occupational , can make use of this kind of presentation.

Tips for giving informative presentations

• As there would be a lot of technical information and statistics, focus on the main points or agenda first and if you have more time, you can add them at the end
• Keep your presentation simple and clear . Avoid complex sentence structures and graphics
• Tell the outline of your presentation briefly in the introduction for a better flow
• Make sure that your presentation does not stretch for too long. 10-15 minutes is what your audience can concentrate on
• Restate your keyphrase at the end and briefly summarize all the important points of your presentation

Speech topics for an informative presentation

• Cropping techniques
• Organic Farming
• Corporate Farming
• Hydroponics
• Sustainable Agriculture, etc
• Climate change
• Environmental issues
• Eco-friendly ways of management
• Eco-politics
• Eco-feminism, etc
• Gender studies
• Gender and education
• Religious studies
• History of education
• Philosophy of education, etc
• Ethnic cultures
• Indigenous cultures
• Multiculturalism
• Popular culture
• Cultural trends, etc
• Business administration
• Business ethics
• Business models
• Promotion and marketing communications
• Finance, etc

2. Persuasive presentations

Persuasion is the art of motivating or convincing someone to act or make a change in their actions or thoughts.

If you are planning to give a persuasive presentation, and are looking for how to give a persuasive speech, check out our article on A Comprehensive Guide to Writing a Persuasive Speech to gain in-depth knowledge about the art of giving persuasive presentations.

Persuasive presentations are also widely used form after informative presentations.

There are various circumstances where persuasive presentations can be used.

a) Policy-making

Government bodies make use of persuasion almost every time, be it the legislative or decision-making bodies, executive bodies, or even courts.

Even election campaigns involve using persuasive presentations as an instrument of their pre-determined goals of swaying the citizens.

For that matter, any executive or management body of an organization can make use of these kinds of presentations.

b) Value judgment

This kind involves answering the question “why” and supplementing it with possible benefits.

Most Ted talks and YouTube videos try to persuade the audience and fall into the persuasive presentation category.

Even religious heads use this as a means of persuading their believers to follow their belief system.

Deciding on a procedure or telling an audience the correct procedure of doing something is another situation.

An example of a persuasive presentation

Bailey parnell: is social media hurting your mental health.

This TED talk by Bailey Parnell is a good example of a persuasive presentation.

She starts strong by asking rhetorical questions that set the mood for her further points.

We can also see how the speaker is genuinely concerned regarding the issue, engaging the audience till the end.

Tips for giving a persuasive presentation

• Start your presentation with a relevant quote or statistics about your topic to establish credibility
• Tell personal anecdotes and examples wherever necessary to develop an emotional connection with your audience
• Deliver your presentation with passion and genuine interest to motivate your audience to think
• Answer the question “why” for better understanding and clarity in your presentation
• State your viewpoint clearly and clarify doubts if your audience seems to have any

Speech topics for persuasive presentations

• Is animal testing ethical?
• Should cosmetic surgery be banned?
• Can the death penalty be the only solution to the rising crime rates?
• Should the legal age be 18?
• Should immigration laws be revised?
• Why you should never add your parents on Facebook
• Guys are more interested in gossip than girls
• It is your major duty to annoy your parents
• You are not enjoying student life if you are not procrastinating
• Endless memes can be made on my life, etc
• Is taming wild and exotic animals ethical?
• The importance of emotional support animals
• Why are bunnies the perfect pet?
• Why do animals make the best companions?
• Why there is a need for patients to have emotional support animals, etc
• How and why there is a need to do business analysis before opening your business?
• Why small businesses are successful and more profitable?
• Why do sales and customer service departments need to be paid more?
• Why does the HR department need to be polite and understanding?
• Why should you not do business with a family member?
• How charity is a means of converting black money to white?
• Why is detaining people on the suspicion of terrorism justified?
• Should euthanasia be made legal?
• Should violent crime offenders be sentenced to death?
• Should foreigners be allowed to buy a property?

3. Demonstrative presentations

This involves demonstrating a process or the functioning of a product in a step-by-step fashion.

So, a master class on communication skills or making a product model is an example of a demonstrative presentation.

Usually, the audience is an active part of such presentations and these can work in any context where you want the audience to learn a new skill.

a) Instructions

This involves giving guidelines or steps of a process or work .

Teaching how to make a car model step-by-step is a good example where you can use this kind of informative presentation to guide your audience.

Another instance can be at the workplace , to train the employees or introduce them to a new product at work.

This type also works with demonstrating recipes and cooking workshops.

An example of demonstrative presentation

The easy guide on making just about any smoothie.

In this recipe demonstration, he tells his audience how many ingredients are involved and briefs them about the outline of his presentation at the start of his speech.

He also shows all steps in real-time so that the audience have a better understanding of the process and keeps them engaged.

Tips to give a demonstrative presentation

• Introduce your product and its function to your audience before telling them how to go about with the steps
• Explain the steps with diagrams or show them in real-time along with the audience
• Give equal time to every person in the audience for clearing doubts, if any
• Keep your introduction short. Not more than 5 minutes
• Discuss options or variations that the audience can try at the end of the presentation

Speech topics for demonstrative presentations

• How to administer CPR
• How to wrap a gift professionally
• How to budget your monthly income
• How to choose a car insurance
• How to restore a piece of antique furniture

4. Inspirational presentations

As the name suggests, this type of presentation involves inspiring others!

The main aim of an inspirational presentation is to motivate or move your audience and is also known as a motivational presentation.

Using techniques like storytelling, narrating personal anecdotes , or even humor work wonders as your audience develops an emotional connection to the message.

This TED talk by Luvvie Ajayi Jones is humorous but a lot more inspirational. Check it out!

Tips for giving an inspirational presentation

• Start with a question that will leave the audience thinking. Pause for some time and then begin with your presentation
• Develop a sense of connection by narrating personal incidents and experiences to grow empathy
• Have some main points that you want to emphasize on
• Make use of humor ! It instantly builds a connection with the listener
• Non-verbal elements like paralanguage, body language, speech modulations, tone, etc., makes a huge difference

Speech topics for an inspirational presentation

• Importance of diversity and inclusion
• Building mental resilience
• Need for change management
• Valuing small victories in life
• How procrastinating is your enemy

5. Business presentations

In the corporate world, presentations are the go-to solution to do anything: planning or strategizing, articulating company goals, screening candidates, status reports , and many more.

Let us take a dive into the different types of business presentations.

a) Sales presentation

Also known as sales pitches , sales presentations involve providing information about a product or a service to sell it.

It has a pre-defined strategy of initiating and closing the sales deal.

This can be done in person or nowadays, on the phone, or via e-communication .

b) Training sessions

Often employees have on-the-job training sessions that are aimed to increase the knowledge and skills of the employees.

This kind can also involve the audience to participate , like in demonstrative presentations.

c) Meetings

Meetings can be called for for different reasons and can be of different forms as well.

Conferences ( both video and in-person), board meetings, informal team meetings, daily reporting, etc., are all various contexts of meeting in a business setting.

d) E- presentations

E- presentations existed before the COVID pandemic as well but were used seldom.

But, with the ongoing pandemic, e-presentations or remote presentations have replaced all other types of presentations and will be with us for a while longer.

However, on the brighter side, it is an eco-friendly alternative to normal face-to-face kind of a set-up, and it also saves transportation and other costs !

e) Seminars

Seminars are widely used in the health sector , usually involving a panel of speakers on a topic. The audience is anywhere between 10 to 100.

It ends with a question and answers session , and the audience gets to take handouts with them.

f) One-on-one or 1:1

Interviews are usually one-on-one and involve presenting your achievements and capabilities to your prospective employer.

Apart from interviews, 1:1 meetings are also used in sales and marketing to crack a business deal.

Tips for giving business presentations

• Include key phrases and other important details on your slides and make them bold
• Avoid casual slangs and informal tone of speech
• If you are giving a sales presentation, explain your product or service in simple and clear words , and list the reasons why it is beneficial for your potential clients
• Make sure to be on time ! Delaying your audience will work against you and leave a bad impression on you and your company
• Know your material or content thoroughly to answer the questions asked by your audience

Speech topics for business presentations

• Implementing an Agile Project
• Introduction to data modeling
• Introduction to UML(Unified Modeling Language)
• Social Media strategies for a successful business
• Business writing for managers

6. Powerpoint presentations

PowerPoint presentations or PPTs are the most effective ones among all types of presentations simply because they are convenient and easy to understand .

They are available in different formats and are suitable to use in practically any type of presentation and context, be it business, educational, or for informal purposes.

There are various types of PowerPoint presentations that you can use depending on the context.

a) PPTs for general audience

• For general audiences, avoid using jargon terms

If you feel that you need to use them, provide the audience some background information about the field or topic being covered

• Avoid using more than 8 words per line, as anything more than that becomes difficult to remember
• Use bullets or a numbered list for better retention
• Try not to read from your PPT
• Give handouts or record your presentation in case anyone wants it

b) PPTs for teaching

• In this case, the PowerPoint is content-based
• Make sure that the words on the slides are visible
• Use bigger font and avoid fancy fonts
• Add relevant pictures and graphics to keep your audience engaged
• You can also add documentaries or relevant videos to aid in understanding

c) Repurpose PPTs

• This involves reinventing an earlier ppt or combining 1 or more than 1 PowerPoints
• Giving new touches to an earlier PPT or changing the format
• You can take any slide of your PPT and upload it on social media for growing your brand or business
• You can even convert your PPT into mp4 , i.e, video format
• You can even add voice and save the mp4 format, and you have a good marketing plan!

d) PechaKucha

• This type of PowerPoint presentation comes from the Japanese word PechaKucha meaning sound of a conversation or chit-chat
• This involves changing slides every 20 seconds
• There can be a maximum of 20 slides , which means your presentation lasts for only 6 minutes and 40 seconds
• The PPT mostly has graphics and fewer words
• This type of presentation is best suited for telling a story or a personal anecdote

e) Multimedia presentations

• This is the best kind of PPT to engage your audience
• It contains texts along with pictures, videos, infographics, music, illustrations, GIFs , and many more
• Add higher resolution images and videos , or even a 360-degree snapshot if you are in the sales and marketing industry
• Adding infographics such as charts and graphs makes the process of understanding easier and saves time
• Music in a PPT helps your audience to be relaxed, at the same time making them alert and engaged

Types of slides in a presentation

PowerPoint presentation slides are broadly classified into 3 categories: Text, Visual, and Mixed slides.

1. Text slides

As the name suggests, this category of slides involve words or texts.

You can format the text as plain sentences or pointers.

You may even arrange them all in a single slide or one line per slide.

The slide seen below is an example where every point is mentioned in a single slide.

2. Visual slides

This type of slide has visual elements such as images or videos , and are better known as conceptual slides since they are a better option than text slide to explain a particular concept.

You can use them at the start of the presentation to better visualize and grasp the meaning of the presentation.

The slide right below is a good example of a visual slide.

3. Mixed slides

Mixed slides combine the texts and visuals to give a comprehensive understanding of any concept or a speech.

Graphs and charts are the best examples of mixed slides.

Mixed slides have an advantage over the other slides; they keep your audience engaged, listening and participating more actively!

Types of Oral presentations

So far we came across 6 types of presentations, and they all share one common feature. They are all one of the types of oral presentations.

Oral presentations involve the use of verbal and non-verbal elements to deliver a speech to a particular or general audience.

All the types we discussed fall into these 4 broad categories:

1. Extemporaneous presentations

This type of presentation involves making short pointers or key phrases to aid while speaking.

You do not memorize, but organize the points and structure the speech way in advance.

Hence, on the day of your presentation, by just looking at the key points , you expand on them and move to the next point.

2. Impromptu presentations

Impromptu presentations are spoken without any preparation . It can be nerve-wracking for many, and hence not many are in favor of it.

There is a valid reason for their fear, as you have to make your speech as you say it!

However, those who are experts in their fields and are called upon to share a few words can easily give this type of presentation.

3. Manuscript presentations

The other extreme of the spectrum is manuscript presentations.

Here you have a script and you speak from it, word by word.

News anchors and show announcers usually engage in this type, since there are a lot of specific details that cannot be said wrong, and also, time constraints.

Usually, a prompter is used, from which the speaker speaks to their audience.

Nowadays, there are teleprompters , that are heavily used in the entertainment and media industry.

It is a digital screen that displays the contents, and the speaker speaks from it.

4. Memorized presentations

This type does not have any notes or cues , but you memorize or rote learn the whole speech.

School and some presentations at the workplace involve using this kind of presentation.

In most cases, we recommend not to memorise your speech in most cases. We’ve made a video on the same and how it could lead to you potentially blanking out on stage. Highly recommend you view this quick vid before choosing memorisation as a presentation path:

But, if you do choose it for whatever reason, since you are free from notes, you are free to focus on other aspects, such as body language and gestures.

Types of presentation styles

There are various presenting styles, but they do not work for all types of presentations.

Let us get familiar with them, and know which style works with which type.

a) The storyteller

This style of presentation involves the speaker narrating stories and engaging the audience emotionally .

This technique works best with persuasive and inspirational types of presentation.

So, how to tell a story in a presentation?

• Understand and know your audience : Knowing your audience will help you with how you will frame your story, at the same time gauging the relevance of your narrative
• Know your message : Be clear with what you want to convey through your story or how you are connecting the story with your actual presentation
• Try narrative a real-life story : Inspiring presenters often take their own stories or the stories of people whom they know as a supplement to their presentation. When the audience listens to your real-life examples, they become genuinely interested in your story
• Add visual aids : Using visual aids such as pictures, videos, multimedia, etc., increases the memory retention and engagement of your audience
• Use the “you” attitude : Tell the story keeping your audience in mind because ultimately they are going to be the receivers and hence, the story should be relevant and should include their point of view as well

Want more storytelling tactics? Mystery, characterisation and the final takeaway are some more key elements of a good story for your next presentation. We’ve gone deeper into this topic in this video if you would like to know more:

b) The Visual style

Most of us are visual learners, making visual information easy to understand and retain.

Visual aids like graphics, images, diagrams, key pointers or phrases , etc., are very useful when giving any type of presentation.

Some tips of presenting with visual style:

• Include only important pointers in your PowerPoint presentation and highlight or bold them
• Try including visuals that complement what you are saying and use them as a supplementary tool to aid in understanding your audience
• If you are giving a business presentation and want to include visuals, instead of plain texts, include graphics and charts to make information simpler to present and understand
• Avoid overly complex visuals as it will confuse the audience more
• Avoid using more than 6 lines per slide

c) Analytic style

If you have data records or statistical information to be presented, an analytic style will be more helpful.

It works best for Informative and Business types of presentations.

Tips to deliver in analytic style:

• Give handouts so that the audience is on track with your presentation and the information will be easier to comprehend
• Focus and speak on selected data as too much data statistics can be overwhelming for the audience
• You can make use of humor and personal anecdotes to keep the presentation interesting and engaging
• If you have too much data and are worried that you will not be able to explain it in the time frame given, avoid writing content of more than 2000 words

Quick tip: In case you have a PDF to present and want to edit the data points, there are multiple software programs that you can use to allow you to easily do this. Check out this list of the Best Free Recording Software Programs to know more.

d) The Connector

The connector style of presentation involves the speaker establishing a connection with the audience by pointing out similarities between them and the listeners.

This style works well with Sales and marketing presentations.

How to give a presentation using connector style?

• Have a Q & A round with the audience at the end of your presentation for clarifying any doubts and avoiding miscommunication
• Use audience polls at the start of your presentation to know your audience and tailor your speech accordingly
• Make use of body language and gestures for delivering your presentation effectively. If you are confused or want to know more about the aspects of how to use body and gestures, check out our article on To walk or stand still: How should you present when on stage?
• Ask questions to your audience at regular intervals for a better audience engagement
• Make use of multimedia sources to keep your audience engaged and entertained

Which type of presentation is best?

Although all the presentation types have their own bonuses and are suitable for certain circumstances, some are universal and can be used with a little bit of modification almost everywhere!

These are persuasive presentations!

You can use them in various settings; from political, business to educational.

Just remember to choose the right topic for the right audience, and a style that you think is the most suitable and you are good to go!

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To conclude

We saw 6 types of presentation and understood it in detail.

We also gained some tips on how to make our presentation more engaging and also came across things to avoid as well.

We then explored the types of slides that you can use, and also the types of presenting orally.

We also gave you some tips and a few topic ideas that you can incorporate in your next speech!

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The 8 Types of Presentation Styles: Which Category Do You Fall Into?

Updated: December 16, 2020

Published: September 24, 2018

Types of Presentations

• Visual Style
• Freeform Style
• Instructor Style
• Coach Style
• Storytelling Style
• Connector Style
• Lessig Style
• Takahashi Style

Everyone on the internet has an opinion on how to give the “perfect” presentation.

One group champions visual aids, another thinks visual aids are a threat to society as we know it. One expert preaches the benefits of speaking loudly, while another believes the softer you speak the more your audience pays attention. And don’t even try to find coordinating opinions on whether you should start your presentation with a story, quote, statistic, or question.

But what if there wasn’t just one “right” way to give a presentation? What if there were several? Below, I’ve outlined eight types of presentation styles. They’re used by famous speakers like Steve Jobs and Al Gore -- and none of them are wrong.

Check out each one and decide which will be most effective for you.

Types of Presentation Styles

1. visual style.

What it is: If you’re a firm believer slides simply exist to complement your talking points, this style is for you. With this speaking style, you might need to work a little harder to get your audience engaged, but the dividends can be huge for strong public speakers, visionaries, and storytellers.

When to use it: This style is helpful when speaking to a large audience with broad interests. It’s also great for when you need to throw together slides quickly.

Visual style presenter: Steve Jobs

2. Freeform Style

What it is: This impromptu style of presenting doesn’t require slides. Instead, the speaker relies on strong stories to illustrate each point. This style works best for those who have a short presentation time and are extremely familiar with their talking points.

When to use it: Elevator pitches, networking events, and impromptu meetings are all scenarios in which to use a freeform style of speaking. You’ll appear less rehearsed and more conversational than if you were to pause in the middle of a happy hour to pull up your presentation on a tablet.

Freeform style presenter: Sir Ken Robinson

3. Instructor Style

What it is: This presentation style allows you to deliver complex messages using figures of speech, metaphors, and lots of content -- just like your teachers and professors of old. Your decks should be built in logical order to aid your presentation, and you should use high-impact visuals to support your ideas and keep the audience engaged.

When to use it: If you’re not a comfortable presenter or are unfamiliar with your subject matter (i.e., your product was recently updated and you’re not familiar with the finer points), try instructor-style presenting.

Instructor style presenter: Al Gore

4. Coach Style

What it is: Energetic and charismatic speakers gravitate towards this style of presenting. It allows them to connect and engage with their audience using role play and listener interaction.

When to use it: Use this presentation style when you’re speaking at a conference or presenting to an audience who needs to be put at ease. For example, this style would work well if you were speaking to a group of executives who need to be sold on the idea of what your company does rather than the details of how you do it.

Coach style presenter: Linda Edgecombe

5. Storytelling Style

What it is: In this style, the speaker relies on anecdotes and examples to connect with their audience. Stories bring your learning points to life, and the TED’s Commandments never let you down: Let your emotions out and tell your story in an honest way.

When to use it: Avoid this style if you’re in the discovery phase of the sales process. You want to keep the conversation about your prospect instead of circling every point or question back to you or a similar client. This style is great for conference speaking, networking events, and sales presentations where you have adequate time to tell your stories without taking minutes away from questions.

Storytelling style presenter: Jill Bolte Taylor

6. Connector Style

What it is: In this style, presenters connect with their audience by showing how they’re similar to their listeners. Connectors usually enjoy freeform Q&A and use gestures when they speak. They also highly encourage audience reaction and feedback to what they’re saying.

When to use it: Use this style of presenting early in the sales process as you’re learning about your prospect’s pain points, challenges, and goals. This type of speaking sets your listener at ease, elicits feedback on how you’re doing in real time, and is more of a dialogue than a one-sided presentation

Connector style presenter: Connie Dieken

7. Lessig Style

What it is: The Lessig Style was created by Lawrence Lessig , a professor of law and leadership at Harvard Law School. This presentation style requires the presenter to pass through each slide within 15 seconds. When text is used in a slide, it’s typically synchronized with the presenter’s spoken words.

When to use it: This method of presentation is great for large crowds -- and it allows the speaker to use a balance of text and image to convey their message. The rapid pace and rhythm of the slide progression keeps audiences focused, engaged, and less likely to snooze.

Lessig style presenter: Lawrence Lessig

8. Takahashi Style

What it is: This method features large, bold text on minimal slides. It was devised by Masayoshi Takahashi , who found himself creating slides without access to a presentation design tool or PowerPoint. The main word is the focal point of the slide, and phrases, used sparingly, are short and concise.

When to use it: If you find yourself in Takahashi’s shoes -- without presentation design software -- this method is for you. This style works well for short presentations that pack a memorable punch.

Takahashi style presenter: Masayoshi Takahashi

Slides from one of Takahashi’s presentations:

Whether you’re speaking on a conference stage or giving a sales presentation , you can find a method that works best for you and your audience. With the right style, you’ll capture attention, engage listeners, and effectively share your message. You can even ask an  AI presentation maker  tool to create presentations for you in your preferred style

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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6 presentation skills and how to improve them

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What are presentation skills?

The importance of presentation skills, 6 presentation skills examples, how to improve presentation skills.

Tips for dealing with presentation anxiety

Learn how to captivate an audience with ease

Capturing an audience’s attention takes practice. 

Over time, great presenters learn how to organize their speeches and captivate an audience from start to finish. They spark curiosity, know how to read a room , and understand what their audience needs to walk away feeling like they learned something valuable.

Regardless of your profession, you most likely use presentation skills on a monthly or even weekly basis. Maybe you lead brainstorming sessions or host client calls. 

Developing effective presentation skills makes it easier to contribute ideas with confidence and show others you’re someone to trust. Although speaking in front of a crowd sometimes brings nerves and anxiety , it also sparks new opportunities.

Presentation skills are the qualities and abilities you need to communicate ideas effectively and deliver a compelling speech. They influence how you structure a presentation and how an audience receives it. Understanding body language , creating impactful visual aids, and projecting your voice all fall under this umbrella.

A great presentation depends on more than what you say. It’s about how you say it. Storytelling , stage presence, and voice projection all shape how well you express your ideas and connect with the audience. These skills do take practice, but they’re worth developing — especially if public speaking makes you nervous. 

Engaging a crowd isn’t easy. You may feel anxious to step in front of an audience and have all eyes and ears on you.

But feeling that anxiety doesn’t mean your ideas aren’t worth sharing. Whether you’re giving an inspiring speech or delivering a monthly recap at work, your audience is there to listen to you. Harness that nervous energy and turn it into progress.

Strong presentation skills make it easier to convey your thoughts to audiences of all sizes. They can help you tell a compelling story, convince people of a pitch , or teach a group something entirely new to them. And when it comes to the workplace, the strength of your presentation skills could play a part in getting a promotion or contributing to a new initiative.

To fully understand the impact these skills have on creating a successful presentation, it’s helpful to look at each one individually. Here are six valuable skills you can develop:

1. Active listening

Active listening is an excellent communication skill for any professional to hone. When you have strong active listening skills, you can listen to others effectively and observe their nonverbal cues . This helps you assess whether or not your audience members are engaged in and understand what you’re sharing. 

Great public speakers use active listening to assess the audience’s reactions and adjust their speech if they find it lacks impact. Signs like slouching, negative facial expressions, and roaming eye contact are all signs to watch out for when giving a presentation.

2. Body language

If you’re researching presentation skills, chances are you’ve already watched a few notable speeches like TED Talks or industry seminars. And one thing you probably noticed is that speakers can capture attention with their body language. 

A mixture of eye contact, hand gestures , and purposeful pacing makes a presentation more interesting and engaging. If you stand in one spot and don’t move your body, the audience might zone out.

3. Stage presence

A great stage presence looks different for everyone. A comedian might aim for more movement and excitement, and a conference speaker might focus their energy on the content of their speech. Although neither is better than the other, both understand their strengths and their audience’s needs. 

Developing a stage presence involves finding your own unique communication style . Lean into your strengths, whether that’s adding an injection of humor or asking questions to make it interactive . To give a great presentation, you might even incorporate relevant props or presentation slides.

4. Storytelling

According to Forbes, audiences typically pay attention for about 10 minutes before tuning out . But you can lengthen their attention span by offering a presentation that interests them for longer. Include a narrative they’ll want to listen to, and tell a story as you go along. 

Shaping your content to follow a clear narrative can spark your audience’s curiosity and entice them to pay careful attention. You can use anecdotes from your personal or professional life that take your audience along through relevant moments. If you’re pitching a product, you can start with a problem and lead your audience through the stages of how your product provides a solution.

5. Voice projection

Although this skill may be obvious, you need your audience to hear what you’re saying. This can be challenging if you’re naturally soft-spoken and struggle to project your voice.

Remember to straighten your posture and take deep breaths before speaking, which will help you speak louder and fill the room. If you’re talking into a microphone or participating in a virtual meeting, you can use your regular conversational voice, but you still want to sound confident and self-assured with a strong tone.

If you’re unsure whether everyone can hear you, you can always ask the audience at the beginning of your speech and wait for confirmation. That way, they won’t have to potentially interrupt you later.

Ensuring everyone can hear you also includes your speed and annunciation. It’s easy to speak quickly when nervous, but try to slow down and pronounce every word. Mumbling can make your presentation difficult to understand and pay attention to.

6. Verbal communication 

Although verbal communication involves your projection and tone, it also covers the language and pacing you use to get your point across. This includes where you choose to place pauses in your speech or the tone you use to emphasize important ideas.

If you’re giving a presentation on collaboration in the workplace , you might start your speech by saying, “There’s something every workplace needs to succeed: teamwork.” By placing emphasis on the word “ teamwork ,” you give your audience a hint on what ideas will follow.

To further connect with your audience through diction, pay careful attention to who you’re speaking to. The way you talk to your colleagues might be different from how you speak to a group of superiors, even if you’re discussing the same subject. You might use more humor and a conversational tone for the former and more serious, formal diction for the latter.

Everyone has strengths and weaknesses when it comes to presenting. Maybe you’re confident in your use of body language, but your voice projection needs work. Maybe you’re a great storyteller in small group settings, but need to work on your stage presence in front of larger crowds. 

The first step to improving presentation skills is pinpointing your gaps and determining which qualities to build upon first. Here are four tips for enhancing your presentation skills:

1. Build self-confidence

Confident people know how to speak with authority and share their ideas. Although feeling good about your presentation skills is easier said than done, building confidence is key to helping your audience believe in what you’re saying. Try practicing positive self-talk and continuously researching your topic's ins and outs.

If you don’t feel confident on the inside, fake it until you make it. Stand up straight, project your voice, and try your best to appear engaged and excited. Chances are, the audience doesn’t know you’re unsure of your skills — and they don’t need to.

Another tip is to lean into your slideshow, if you’re using one. Create something colorful and interesting so the audience’s eyes fall there instead of on you. And when you feel proud of your slideshow, you’ll be more eager to share it with others, bringing more energy to your presentation.

2. Watch other presentations

Developing the soft skills necessary for a good presentation can be challenging without seeing them in action. Watch as many as possible to become more familiar with public speaking skills and what makes a great presentation. You could attend events with keynote speakers or view past speeches on similar topics online.

Take a close look at how those presenters use verbal communication and body language to engage their audiences. Grab a notebook and jot down what you enjoyed and your main takeaways. Try to recall the techniques they used to emphasize their main points, whether they used pauses effectively, had interesting visual aids, or told a fascinating story.

3. Get in front of a crowd

You don’t need a large auditorium to practice public speaking. There are dozens of other ways to feel confident and develop good presentation skills.

If you’re a natural comedian, consider joining a small stand-up comedy club. If you’re an avid writer, participate in a public poetry reading. Even music and acting can help you feel more comfortable in front of a crowd.

If you’d rather keep it professional, you can still work on your presentation skills in the office. Challenge yourself to participate at least once in every team meeting, or plan and present a project to become more comfortable vocalizing your ideas. You could also speak to your manager about opportunities that flex your public speaking abilities.

4. Overcome fear

Many people experience feelings of fear before presenting in front of an audience, whether those feelings appear as a few butterflies or more severe anxiety. Try grounding yourself to shift your focus to the present moment. If you’re stuck dwelling on previous experiences that didn’t go well, use those mistakes as learning experiences and focus on what you can improve to do better in the future.

Tips for dealing with presentation anxiety 

It’s normal to feel nervous when sharing your ideas. In fact, according to a report from the Journal of Graduate Medical Education, public speaking anxiety is prevalent in 15–30% of the general population .

Even though having a fear of public speaking is common, it doesn’t make it easier. You might feel overwhelmed, become stiff, and forget what you were going to say. But although the moment might scare you, there are ways to overcome the fear and put mind over matter.

Use these tactics to reduce your stress when you have to make a presentation:

1. Practice breathing techniques

If you experience anxiety often, you’re probably familiar with breathing techniques for stress relief . Incorporating these exercises into your daily routine can help you stop worrying and regulate anxious feelings. 

Before a big presentation, take a moment alone to practice breathing techniques, ground yourself, and reduce tension. It’s also a good idea to take breaths throughout the presentation to speak slower and calm yourself down .

2. Get organized

The more organized you are, the more prepared you’ll feel. Carefully outline all of the critical information you want to use in your presentation, including your main talking points and visual aids, so you don’t forget anything. Use bullet points and visuals on each slide to remind you of what you want to talk about, and create handheld notes to help you stay on track.

3. Embrace moments of silence

It’s okay to lose your train of thought. It happens to even the most experienced public speakers once in a while. If your mind goes blank, don’t panic. Take a moment to breathe, gather your thoughts, and refer to your notes to see where you left off. You can drink some water or make a quick joke to ease the silence or regain your footing. And it’s okay to say, “Give me a moment while I find my notes.” Chances are, people understand the position you’re in.

4. Practice makes progress

Before presenting, rehearse in front of friends and family members you trust. This gives you the chance to work out any weak spots in your speech and become comfortable communicating out loud. If you want to go the extra mile, ask your makeshift audience to ask a surprise question. This tests your on-the-spot thinking and will prove that you can keep cool when things come up.

Whether you’re new to public speaking or are a seasoned presenter, you’re bound to make a few slip-ups. It happens to everyone. The most important thing is that you try your best, brush things off, and work on improving your skills to do better in your next presentation.

Although your job may require a different level of public speaking than your favorite TED Talk , developing presentation skills is handy in any profession. You can use presentation skills in a wide range of tasks in the workplace, whether you’re sharing your ideas with colleagues, expressing concerns to higher-ups, or pitching strategies to potential clients.

Remember to use active listening to read the room and engage your audience with an interesting narrative. Don’t forget to step outside your comfort zone once in a while and put your skills to practice in front of a crowd. After facing your fears, you’ll feel confident enough to put presentation skills on your resume.

If you’re trying to build your skills and become a better employee overall, try a communications coach with BetterUp. 

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

The 11 tips that will improve your public speaking skills

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Speech Writing

Presentation Speech

Presentation Speech - An Ultimate Writing Guide

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Presentations are a common part of our personal and professional lives. Whether you're a student, an employee, or an entrepreneur, mastering the art of presentations is a valuable skill.

A well-crafted presentation speech can inspire, inform, and engage your audience, leaving a lasting impact. 

So how can you craft an engaging presentation speech?

In this guide, we will walk you through the process of creating and delivering a compelling presentation, step by step. From writing your speech to mastering public speaking techniques, we've got you covered. 

So, let's dive in! 

• 1. What is a Presentation Speech?
• 2. How to Write a Presentation Speech?
• 3. How to Start a Presentation Speech?
• 4. How to End a Presentation Speech? 
• 5. Presentation Speech Examples 
• 6. Tips for Making Your Presentations More Engaging
• 7. Presentation Speech Topics

What is a Presentation Speech?

A presentation speech is a type of speech that serves to convey information, share ideas, persuade, or inspire a specific audience. A presentation speech is carefully planned and typically delivered in a formal setting, such as a classroom, a boardroom, or a conference.

In other words, a presentation speech can be defined as: 

A public speech that attempts to inform or convey a particular message effectively to a specific audience. 

Main Components of a Presentation Speech

The key elements that set a presentation speech apart are its intentionality and structure. Here's a breakdown of these crucial aspects: 

• Purpose 

Every presentation speech has a clear purpose, which could be:

• To persuade
• To entertain
• To inspire and motivate 

Understanding your purpose is the foundation upon which you build your speech.

A presentation speech typically follows a structured format that includes an introduction, body, and conclusion. The introduction lays out the context, the body conveys the main content, and the conclusion reinforces the key points. 

Effective presentation speeches are tailored to the needs and expectations of the audience. Knowing your audience helps you choose the right tone, style, and content.

• Visual Aids

Presentation speeches often make use of visual aids like slides, props, or multimedia elements to enhance the message and keep the audience engaged.

How to Write a Presentation Speech?

Creating an effective presentation speech requires careful planning and organization. Here's a step-by-step guide to help you write a presentation speech effectively:

Determine the Audience

The first step in crafting a presentation speech is to understand your audience. Consider their background, knowledge, interests, and expectations. Are they experts in the subject, or are they new to it? This information will shape the tone and depth of your speech.

Choose a Topic

Select a topic that aligns with both your expertise and the interests of your audience. Your topic should be engaging and relevant. It could be a current issue, a problem-solving solution, or a subject of general interest. Make sure your passion for the topic shines through.

Research and Gather Information

To build a strong speech, gather credible information from a variety of sources. Use books, articles, online resources, and expert interviews. Keep track of your sources and make note of key statistics, quotes, and examples that support your message.

Make an Outline

Creating a structured outline for your presentation speech is essential for keeping your message organized and ensuring that your audience can follow your points easily. 

Here's how to construct a well-organized presentation speech outline:

Review and Revise

After you've written your speech, review it for clarity, coherence, and conciseness. Here are the steps you should take for reviewing your speech:

• Ensure that each point supports your main message and is easy to understand. 
• Check for grammar and spelling errors.
• Practice your speech in front of a mirror or with a friend. Pay attention to your delivery, pacing, and timing. Make necessary revisions based on your practice sessions.

Remember that a well-written presentation speech not only conveys your knowledge but also connects with your audience on a personal level. Your goal is to inform, persuade, or inspire, and the steps outlined here will help you achieve just that.

How to Start a Presentation Speech?

Now that you’ve written your presentation and its content, the time has come to deliver your speech. So, how to open a presentation speech effectively? 

The beginning of your presentation speech is your chance to make a strong first impression and captivate your audience's attention. 

Here are key steps to help you start your presentation speech effectively:

Begin with a Hook

Grab your audience's attention with a compelling opening. This could be a surprising fact, a thought-provoking quote, a relevant anecdote, or even a rhetorical question. The goal is to pique their interest right from the start.

Here are some example phrases that you can use to catch your audience’s interest:

• "Did you know that..."
• "Imagine a world where..."
• "I'd like to start with a story..."
• "Have you ever wondered why..."
• "Let's begin with a surprising statistic..."
• "Picture this scenario..."
• "Today, I want to share a secret with you..."
• "What if I told you that..."
• "To get your attention, I'll start with a riddle..."
• "I have a question for you:"

Learn more about crafting better hook statements with our complete guide to writing engaging hooks with hook examples .

Introduce Yourself

After the hook, briefly introduce yourself. Share your name and a few words about your background or expertise that make you a credible source on the topic. 

These example phrases below demonstrate how you can get the audience to know you:

• "Hello, I'm [Your Name], and I've been working in [relevant field] for [number of years]."
• "I'm [Your Name], and I've had the privilege of [mention significant achievement or experience]."
• "Good [morning/afternoon/evening], my name is [Name], and I'm here as a [your role] at [your organization]."
• "For those of you who don't know me, I'm [Your Name], and I specialize in [relevant expertise]."
• "It's a pleasure to be here with you today; I'm [Your Name], and my journey in [relevant field] has been truly inspiring."

Make sure to keep your introduction short and direct. If you take 20 minutes to introduce yourself, you might lose the audience’s interest in your speech. So, keep it clear and short. 

Mention the Topic or Purpose

After hinting at the topic through the hook and introducing yourself, you should clearly state the purpose or topic of your presentation. 

Let your audience know what they can expect to learn or gain from your presentation. This sets the stage for your audience, giving them a sense of direction.

• "Today, I'm going to share with you the key strategies to..."
• "The purpose of this presentation is to shed light on..."
• "In the next [time duration], I will explore the critical aspects of..."
• "I aim to help you understand the importance of..."
• "By the end of this presentation, you'll have a clear grasp of..."
• "Our goal today is to uncover the secrets of..."
• "I want you to leave here with actionable insights into..."
• "My objective is to show you how to achieve [specific goal]."
• "We're going to dive deep into the world of [presentation topic], and you'll walk away with..."

How to End a Presentation Speech? 

The conclusion of your presentation speech is your final opportunity to leave a lasting impact on your audience. A strong conclusion should effectively summarize your key points, reinforce your message, and inspire action or reflection. 

Here's how to end a presentation speech on a high note:

Summarize Key Points

Begin by recapping the main takeaways of your speech. Summarize the key points in a concise and clear manner. This reinforces the core message and helps your audience remember what you've shared.

Here are some helpful phrases you can use:

• "To recap our journey today..."
• "In conclusion, let's revisit the key takeaways..."
• "In summary, we've explored..."
• "To sum it up..."
• "As a quick reminder..."
• "So, to put it all together..."
• "In a nutshell..."
• "To reiterate our main points..."
• "Let's briefly go over what we've learned..."
• "In brief..."

End with Impact

Craft a memorable closing statement that reinforces the significance of your topic. This statement can be a thought-provoking quote, a powerful anecdote, or a call to action It should be emotionally engaging and leave a strong impression.

If your presentation aims to inspire action or change, make a clear and persuasive call to action. Encourage your audience to take specific steps based on the information you've provided. Whether it's signing a petition, making a change in their personal lives, or joining a cause, specify what you want them to do next.

For instance, you can end with these impactful words:

• "As we conclude, consider this..."
• "To leave you with something to ponder..."
• "This statistic is a sobering reminder..."
• "Let's close with an inspiring story..."
• "As we finish, remember..."
• "I want you to carry this message with you..
• "Now, I encourage you to take the next step..."
• "Let's turn knowledge into action..."
• "I challenge each of you to..."
• "It's time to make a difference, starting with..."

Thank the Audience

Express gratitude to your audience for their time and attention. A simple "thank you" goes a long way in building rapport and goodwill. 

You can also take some ideas from these “thank you” phrases:

• "I want to express my sincere gratitude to each one of you for being here today."
• "Thank you all for your time and attention throughout this presentation."
• "I'm truly grateful for the opportunity to share this information with you."
• "Your presence here means a lot, and I appreciate your engagement."
• "I'd like to take a moment to thank you for joining me in this discussion."
• "A big thank you to our attentive audience for being a part of this conversation."
• "I appreciate your willingness to be here and participate in this presentation."
• "Your presence has made this presentation more meaningful."
• "Thank you for being such a wonderful and responsive audience."
• "Your interest in this topic is greatly appreciated."

Open the Floor for Questions (if applicable) 

If you plan to have a question-and-answer session, invite your audience to ask questions. Be prepared to provide thoughtful and informative responses. The conclusion of your presentation speech should leave your audience feeling informed, inspired, and motivated. 

Presentation Speech Examples 

Taking help from good and structured presentation speeches will allow you to write and deliver the address smoothly. Here are some examples of presentation speeches you can follow to write a well-structured presentation. 

Award Presentation Speech Example

Product Presentation Speech Example

Thesis Presentation Speech Example

Presentation Speech Script Sample

Presentation Speech Template

Tips for Making Your Presentations More Engaging

Delivering a presentation speech that captivates your audience and leaves a lasting impression requires more than just good content. It also involves effective communication and engaging delivery. 

Here are some essential tips for giving better presentations:

Master Your Body Language

Sometimes, your body language speaks more than your words – make it say 'confident and engaging.'

• Maintain good posture; stand or sit tall with confidence.
• Make eye contact with your audience to establish a connection.
• Use hand gestures purposefully to emphasize key points.
• Move around the stage or speaking area to engage with different audience members.
• Smile and convey enthusiasm; it's contagious.

Focus on Voice and Tone

Presentations depend on your ability to speak. Use your speech strategically to enhance your presentation.

• Speak clearly and at a moderate pace, ensuring everyone can understand you.
• Vary your tone and pitch to avoid a monotone delivery.
• Use pauses strategically to emphasize important points or allow your audience to digest information.
• Adjust your volume to ensure everyone in the room can hear you without straining.
• Practice vocal warm-up exercises to avoid vocal strain.

Prepare for Nervousness & Anxiety

Embrace the butterflies in your stomach as the energy that fuels a stellar presentation. Here’s how you can do that:

• Prepare thoroughly; knowledge and practice reduce anxiety.
• Deep breathing and relaxation techniques can help calm nerves before and during your presentation.
• Visualize a successful presentation and focus on your message rather than your anxiety.
• Embrace the natural adrenaline rush as a source of energy and enthusiasm.
• Start with a familiar or engaging point to build confidence.

Welcome Questions and Feedback

The question and answer session can be a great opportunity to engage with your audience. Make it successful with these tips:

• Encourage questions and feedback to engage your audience and clarify any doubts.
• Be polite and patient when responding to questions or criticism.
• Use feedback as an opportunity for conversation and engagement.
• Anticipate relevant and common questions and practice their answers beforehand.

Tailor to Your Audience

The best speeches are those that are loved by the audience. Tailor your speech according to their expectations.

• Customize your speech to the interests and needs of your specific audience.
• Use language and examples that resonate with your listeners.
• Address any potential concerns or objections your audience might have.
• Research your audience's background and preferences in advance.
• Make sure your content is relevant and relatable to your audience.

Engaging Visual Aids

Visual aids should enhance, not overpower, your speech. Here is how to use them effectively:

• Use slides or visual aids sparingly, and keep them simple and clear.
• Avoid overcrowding slides with text; use visuals to complement your spoken words.
• Ensure that visuals are easy to read and understand from a distance.
• Practice with your visual aids to smoothly incorporate them into your speech.
• Be prepared to present without visual aids in case of technical issues.

Presentation Speech Topics

Now that you know how to write and deliver an engaging presentation, you may be wondering about a topic to speak on. You need a strong and interesting topic to make your presentation speech impactful. 

Here are some compelling presentation speech ideas to help you out:

• The Impact of Artificial Intelligence on the Job Market
• Climate Change and Sustainable Practices
• The Power of Emotional Intelligence in Leadership
• The Art of Time Management
• The Future of Renewable Energy
• The Psychology of Decision-Making
• Mental Health Awareness and Reducing Stigma:
• Innovations in Space Exploration
• The Art of Negotiation
• The Role of Music in Society

Looking for compelling and thought-provoking topics for your presentation speech? Check out 100+ informative speech topics to inspire your next presentation.

To Conclude,

In the world of presentations, your ability to inform and persuade relies on the way you craft and deliver your speech. Mastering the art of a presentation speech requires careful planning, engaging delivery, and an accurate understanding of your audience.

So remember to make your outline, use engaging visual aids, and practice effective body language. With practice, patience, and passion, you can become a confident and impactful presenter. 

Need further help in making your presentation speech? No worries! 

MyPerfectWords.com is a professional speech writing service that provides versatile academic help. Whether you have a speech or a research paper to write, come to us. We have a team of experts to help you with all your writing needs. 

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7.2: Four Types of Speeches

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Speeches can be categorized into four broad areas depending on the amount of preparation that is undertaken and depending upon the nature of the occasion.  The four types of speeches are manuscript, memorized, extemporaneous, and impromptu.  Our aim is to acquaint you with these four different modes of delivery, to provide suggestions for when you are asked to make impromptu remarks, and then to focus most your time on the preparation, practice, and presentation of extemporaneous speeches.

Manuscript Speech

When you listen to the President deliver a State of the Union message, you listen to a well-crafted speech being read from a teleprompter. The speech has been polished by a staff of speechwriters and has been practiced many times. The President will know how to anticipate the reaction of the audience and will know when to pause for applause and when to expect laughter. This form of speaking is used when the exact words matter and when much time and energy is expended on getting everything just right. There are times when people who are not leaders of countries deliver manuscript speeches as well. They are used when people testify before Congress, when people read important statements in a public setting, or when people deliver reports at professional meetings. All call for exact words in the correct order.

While the President has access to a staff of speech writers and a teleprompter, most of us do not. If you were given this type of assignment, you would have to read your manuscript speech from printed notes. In that case, you would want to ensure that you had prepared your manuscript carefully, using large fonts so you could read it easily without burying your nose in the pages. Reading the speech does not allow you to skimp on the preparation. Practice the speech many times. This allows you to make changes, if needed, and to select the best words to communicate your exact meaning. Remember to speak clearly and naturally -strive for a conversational tone. It shouldn’t sound read -even if you are reading. Also, remember to speak slowly; there is a natural tendency to speed up when we speak in public. Delivering a speech is not a race; you do not receive bonus points for finishing early.

Unless you are specifically told by your instructor to prepare and deliver a manuscript speech, you should never write out the entire speech. Spend your time developing your outline, organizing your ideas, and determining where you can best insert your supports. Then practice using the outline while speaking.

Memorized Speech

When you were in elementary school, did you ever have to memorize a poem or a part of a speech? If you are like most students, the answer is “Yes. ” There is nothing wrong with memorization. But if you try to memorize a speech, you risk forgetting what you planned to say and coming across as completely unprepared. Memorizing your speech is even worse than reading it. All the objections that apply to the read speech also apply to the memorized speech. Spontaneity is gone. The speech can sound stilted. Often, delivery is too rapid. Concentration is on the words, not the ideas. Sometimes the speech sounds too formal, like a written essay. There is minimal feedback or other contact with the audience. And what happens if your mind goes completely blank or if an audience member interrupts? The entire presentation will likely fall apart. Memorizing a speech puts entirely too much pressure on the speaker.

That said, there are a couple of parts of the speech that you may want to have memorized -or practiced so well that you can deliver them almost as if memorized. These include:

Your introduction:  It sets the stage for the entire speech. The words should be well chosen and rehearsed. You may find that as you repeat this portion of the speech during your rehearsals you do come to memorize it word for word. If so, this is fine. After all, once you have determined the best way of saying something, why not use it? Just make sure the presentation does not sound memorized.

Your conclusion:  The summary and call to action are the final words that your audience will hear. As with the introduction, if you practice this repeatedly you will develop the best way to say what you want and you will probably have perfected this portion of the speech.

Impromptu Speech

There will come a time for all of us when we are asked to “say a few words ” without much preparation.  You haven’t prepared any notes, you haven’t practiced what you’ll say, and you’re being asked to “wing it. ” While this may seem incredibly scary, impromptu presentations are the most common type of public speaking. You’re in class and suddenly the professor wants to hear how group projects are going. You, as the leader of your group, are asked to stand and briefly discuss what the group is doing and how much you’ve completed so far. That’s an impromptu speech. You didn’t know when you headed to class that day that you’d be speaking in public, but you did it. No sweat! Or maybe you’re in a meeting at work and the boss announces that he wants you to brief everyone in the meeting on the new equipment being installed that afternoon. Again, no prior planning, no notes, you just do it. That’s impromptu speaking.

Extemporaneous Speech

The focus of most college courses in public speaking is the extemporaneous speech.  This is because this is the type of speech used most in business, education, preaching, and political affairs. Few of us will ever have a professional staff of speechwriters or ever deliver a speech with the aid of a teleprompter. But when you do have a speech or presentation to deliver, you’ll want to sound prepared, authoritative, and clear.

Simply stated, an extemporaneous speech is one where you will have time for preparation and practice but will not be expected to read from a manuscript or to have the speech memorized.  The question most students ask is, “How much time should be spent in preparation and practice? ” Perhaps Mark Twain said it best. When speaking about preparing for an impromptu speech, he noted, “It usually takes more than three weeks to prepare a good impromptu speech ” (King). While celebrated as a humorist, there is much truth in his words. To appear to be speaking off the cuff, and to do it well, you must prepare thoroughly and practice to perfection. When you speak extemporaneously, it means you’ve had ample time to prepare and research and that you have rehearsed your speech (many times) using an outline or notes to remind you of the progression of ideas you wish to present. You will follow all the normal steps outlined in the earlier chapters. Choose a topic, narrow appropriately, analyze your audience, choose your supports, and create an outline. You will know your speech so well and will amaze your audience!

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13.2 Types of Presentations to Inform

Learning objective.

• Provide examples of four main types of speech to inform.

Speaking to inform may fall into one of several categories. The presentation to inform may be

• an explanation,
• a description, or
• a demonstration of how to do something.

Let’s explore each of these types of informative speech.

Explanation

Have you ever listened to a lecture or speech where you just didn’t get it? It wasn’t that you weren’t interested, at least not at first. Perhaps the professor used language and jargon, or gave a confusing example, or omitted something that would have linked facts or concepts together. Soon you probably lost interest and sat there, attending the speech or lecture in body but certainly not in mind. An effective speech to inform will take a complex topic or issue and explain it to the audience in ways that increase audience understanding. Perhaps the speech where you felt lost lacked definitions upfront, or a clear foundation in the introduction. You certainly didn’t learn much, and that’s exactly what you want to avoid when you address your audience. Consider how you felt and then find ways to explain your topic—visually, using definitions and examples, providing a case study—that can lay a foundation on common ground with your audience and build on it.

No one likes to feel left out. As the speaker, it’s your responsibility to ensure that this doesn’t happen. Also know that to teach someone something new—perhaps a skill that they did not posses or a perspective that allows them to see new connections—is a real gift, both to you and the audience members. You will feel rewarded because you made a difference and they will perceive the gain in their own understanding.

As a business communicator, you may be called upon to give an informative report where you communicate status, trends, or relationships that pertain to a specific topic. You might have only a few moments to speak, and you may have to prepare within a tight time frame. Your listeners may want “just the highlights,” only to ask pointed questions that require significant depth and preparation on your part. The informative report is a speech where you organize your information around key events, discoveries, or technical data and provide context and illustration for your audience. They may naturally wonder, “Why are sales up (or down)?” or “What is the product leader in your lineup?” and you need to anticipate their perspective and present the key information that relates to your topic. If everyone in the room knows the product line, you may not need much information about your best seller, but instead place emphasis on marketing research that seems to indicate why it is the best seller.

Perhaps you are asked to be the scout and examine a new market, developing strategies to penetrate it. You’ll need to orient your audience and provide key information about the market and demonstrate leadership as you articulate your strategies. You have a perspective gained by time and research, and your audience wants to know why you see things the way you do, as well as learn what you learned. A status report may be short or long, and may be an update that requires little background, but always consider the audience and what common ground you are building your speech on.

Description

Have you ever listened to a friend tell you about their recent trip somewhere and found the details fascinating, making you want to travel there or visit a similar place? Or perhaps you listened to your chemistry teacher describe a chemical reaction you were going to perform in class and you understood the process and could reasonably anticipate the outcome. Describing information requires emphasis on language that is vivid, captures attention, and excites the imagination. Your audience will be drawn to your effective use of color, descriptive language, and visual aids. An informative speech that focuses description will be visual in many ways. You may choose to illustrate with images, video and audio clips, and maps. Your first-person experience combined with your content will allow the audience to come to know a topic, area, or place through you, or secondhand. Their imagination is your ally, and you should aim to stimulate it with attention-getting devices and clear visual aids. Use your imagination to place yourself in their perspective: how would you like to have someone describe the topic to you?

Demonstration

You want to teach the audience how to throw a fast pitch in softball or a curveball in baseball. You want to demonstrate how to make salsa or how to program the applications on a smartphone. Each of these topics will call on your kindergarten experience of “show and tell.” A demonstrative speech focuses on clearly showing a process and telling the audience important details about each step so that they can imitate, repeat, or do the action themselves. If the topic is complicated, think of ways to simplify each step.

Consider the visual aids or supplies you will need. You may have noticed that cooking shows on television rarely show the chef chopping and measuring ingredients during the demonstration. Instead, the ingredients are chopped and measured ahead of time and the chef simply adds each item to the dish with a brief comment like, “Now we’ll stir in half a cup of chicken stock.” If you want to present a demonstration speech on the ways to make a paper airplane, one that will turn left or right, go up, down or in loops, consider how best to present your topic. Perhaps by illustrating the process of making one airplane followed by example on how to make adjustments to the plane to allow for different flight patterns would be effective. Would you need additional paper airplanes made in advance of your speech? Would an example of the paper airplane in each of the key stages of production be helpful to have ready before the speech? Having all your preparation done ahead of time can make a world of difference, and your audience will appreciate your thoughtful approach.

By considering each step and focusing on how to simplify it, you can understand how the audience might grasp the new information and how you can best help them. Also, consider the desired outcome; for example, will your listeners be able to actually do the task themselves or will they gain an appreciation of the complexities of a difficult skill like piloting an airplane to a safe landing? Regardless of the sequence or pattern you will illustrate or demonstrate, consider how people from your anticipated audience will respond, and budget additional time for repetition and clarification.

Informative presentations come in all sizes, shapes, and forms. You may need to create an “elevator speech” style presentation with the emphasis on brevity, or produce a comprehensive summary of several points that require multiple visual aids to communicate complex processes or trends. The main goal in an informative presentation is to inform, not to persuade, and that requires an emphasis on credibility, for the speaker and the data or information presented. Extra attention to sources is required and you’ll need to indicate what reports, texts, or Web sites were sources for your analysis and conclusions.

Here are additional, more specific types of informative presentations:

• Biographical information
• Case study results
• Comparative advantage results
• Cost-benefit analysis results
• Feasibility studies
• Field study results
• Financial trends analysis
• Health, safety, and accident rates
• Instruction guidelines
• Laboratory results
• Product or service orientations
• Progress reports
• Research results
• Technical specifications

Depending on the rhetorical situation, the audience, and the specific information to be presented, any of these types of presentation may be given as an explanation, a report, a description, or a demonstration.

Key Takeaway

An informative speech may explain, report, describe, or demonstrate how to do something.

• Watch a “how-to” television show, such as one about cooking, home improvement, dog training, or crime solving. What informative techniques and visual aids are used in the show to help viewers learn the skills that are being demonstrated?
• Prepare a simple “how-to” presentation for the class. Present and compare your results.
• Compare and contrast two television programs, noting how each communicates the meaning via visual communication rather than words or dialogue. Share and compare with classmates.

Business Communication for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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13.2: Types of Presentations to Inform

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Learning Objectives

• Provide examples of four main types of speech to inform.

Speaking to inform may fall into one of several categories. The presentation to inform may be

• an explanation,
• a description, or
• a demonstration of how to do something.

Let’s explore each of these types of informative speech.

Explanation

Have you ever listened to a lecture or speech where you just didn’t get it? It wasn’t that you weren’t interested, at least not at first. Perhaps the professor used language and jargon, or gave a confusing example, or omitted something that would have linked facts or concepts together. Soon you probably lost interest and sat there, attending the speech or lecture in body but certainly not in mind. An effective speech to inform will take a complex topic or issue and explain it to the audience in ways that increase audience understanding. Perhaps the speech where you felt lost lacked definitions upfront, or a clear foundation in the introduction. You certainly didn’t learn much, and that’s exactly what you want to avoid when you address your audience. Consider how you felt and then find ways to explain your topic—visually, using definitions and examples, providing a case study—that can lay a foundation on common ground with your audience and build on it.

No one likes to feel left out. As the speaker, it’s your responsibility to ensure that this doesn’t happen. Also know that to teach someone something new—perhaps a skill that they did not posses or a perspective that allows them to see new connections—is a real gift, both to you and the audience members. You will feel rewarded because you made a difference and they will perceive the gain in their own understanding.

As a business communicator, you may be called upon to give an informative report where you communicate status, trends, or relationships that pertain to a specific topic. You might have only a few moments to speak, and you may have to prepare within a tight time frame. Your listeners may want “just the highlights,” only to ask pointed questions that require significant depth and preparation on your part. The informative report is a speech where you organize your information around key events, discoveries, or technical data and provide context and illustration for your audience. They may naturally wonder, “Why are sales up (or down)?” or “What is the product leader in your lineup?” and you need to anticipate their perspective and present the key information that relates to your topic. If everyone in the room knows the product line, you may not need much information about your best seller, but instead place emphasis on marketing research that seems to indicate why it is the best seller.

Perhaps you are asked to be the scout and examine a new market, developing strategies to penetrate it. You’ll need to orient your audience and provide key information about the market and demonstrate leadership as you articulate your strategies. You have a perspective gained by time and research, and your audience wants to know why you see things the way you do, as well as learn what you learned. A status report may be short or long, and may be an update that requires little background, but always consider the audience and what common ground you are building your speech on.

Description

Have you ever listened to a friend tell you about their recent trip somewhere and found the details fascinating, making you want to travel there or visit a similar place? Or perhaps you listened to your chemistry teacher describe a chemical reaction you were going to perform in class and you understood the process and could reasonably anticipate the outcome. Describing information requires emphasis on language that is vivid, captures attention, and excites the imagination. Your audience will be drawn to your effective use of color, descriptive language, and visual aids. An informative speech that focuses description will be visual in many ways. You may choose to illustrate with images, video and audio clips, and maps. Your first-person experience combined with your content will allow the audience to come to know a topic, area, or place through you, or secondhand. Their imagination is your ally, and you should aim to stimulate it with attention-getting devices and clear visual aids. Use your imagination to place yourself in their perspective: how would you like to have someone describe the topic to you?

Demonstration

You want to teach the audience how to throw a fast pitch in softball or a curveball in baseball. You want to demonstrate how to make salsa or how to program the applications on a smartphone. Each of these topics will call on your kindergarten experience of “show and tell.” A demonstrative speech focuses on clearly showing a process and telling the audience important details about each step so that they can imitate, repeat, or do the action themselves. If the topic is complicated, think of ways to simplify each step.

Consider the visual aids or supplies you will need. You may have noticed that cooking shows on television rarely show the chef chopping and measuring ingredients during the demonstration. Instead, the ingredients are chopped and measured ahead of time and the chef simply adds each item to the dish with a brief comment like, “Now we’ll stir in half a cup of chicken stock.” If you want to present a demonstration speech on the ways to make a paper airplane, one that will turn left or right, go up, down or in loops, consider how best to present your topic. Perhaps by illustrating the process of making one airplane followed by example on how to make adjustments to the plane to allow for different flight patterns would be effective. Would you need additional paper airplanes made in advance of your speech? Would an example of the paper airplane in each of the key stages of production be helpful to have ready before the speech? Having all your preparation done ahead of time can make a world of difference, and your audience will appreciate your thoughtful approach.

By considering each step and focusing on how to simplify it, you can understand how the audience might grasp the new information and how you can best help them. Also, consider the desired outcome; for example, will your listeners be able to actually do the task themselves or will they gain an appreciation of the complexities of a difficult skill like piloting an airplane to a safe landing? Regardless of the sequence or pattern you will illustrate or demonstrate, consider how people from your anticipated audience will respond, and budget additional time for repetition and clarification.

Informative presentations come in all sizes, shapes, and forms. You may need to create an “elevator speech” style presentation with the emphasis on brevity, or produce a comprehensive summary of several points that require multiple visual aids to communicate complex processes or trends. The main goal in an informative presentation is to inform, not to persuade, and that requires an emphasis on credibility, for the speaker and the data or information presented. Extra attention to sources is required and you’ll need to indicate what reports, texts, or Web sites were sources for your analysis and conclusions.

Here are additional, more specific types of informative presentations:

• Biographical information
• Case study results
• Comparative advantage results
• Cost-benefit analysis results
• Feasibility studies
• Field study results
• Financial trends analysis
• Health, safety, and accident rates
• Instruction guidelines
• Laboratory results
• Product or service orientations
• Progress reports
• Research results
• Technical specifications

Depending on the rhetorical situation, the audience, and the specific information to be presented, any of these types of presentation may be given as an explanation, a report, a description, or a demonstration.

Key Takeaway

An informative speech may explain, report, describe, or demonstrate how to do something.

• Watch a “how-to” television show, such as one about cooking, home improvement, dog training, or crime solving. What informative techniques and visual aids are used in the show to help viewers learn the skills that are being demonstrated?
• Prepare a simple “how-to” presentation for the class. Present and compare your results.
• Compare and contrast two television programs, noting how each communicates the meaning via visual communication rather than words or dialogue. Share and compare with classmates.

• Conversations, negotiations and presentations

Different Types Of Speeches And Presentations

Types of speeches

There are many kinds of speeches. The most common types of speeches are those that can be used to convey a message, sell an idea, convince the intended audience, or convey knowledge. What types of speeches exist, when should they be used, what should be considered? Below is a list of some types of speeches and in the articles, you will find tips for their preparation and presentation.

Delivering a conference speech, pitching to a client for new business, making the most of a networking event, preparing for a job interview, or searching for some witty comments for an after-dinner speech – these are all challenges where I can help.

Different types of speeches

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Related articles

There are several ways to structure the different kinds of speeches.

4 groups of speeches

1. informative speeches.

An informative speech aims to inform and educate the audience by providing them with knowledge, particularly useful or interesting information.

There are many types of informative speeches. Informative speaking often focuses on speaking about people, events, processes, places, or things. In contrast to convincing speeches, an informative speech depends less on pathos than on the conveyance of information. It is hardly possible to inform an audience about one of these topics without convincing them of its importance.

2. Persuasive speeches

Convincing speech is the type of speech in which most people participate the most. A persuasive speech is given to convince the audience to feel and think in a certain way, to take a certain action, or to support a certain view or cause. Some forms of persuasive speeches are sales calls, court cases, and debates.

3. Entertaining speeches

Even convincing speeches should convey as clear a message as possible. The style of delivery used in an entertaining speech is typically different. Entertaining speeches have the potential to attract and retain the attention of the audience. They can also serve very serious purposes.

4. Speeches for special occasions

A speech on a special occasion may, for example, be a tribute to a personality, an institution, an event, an idea, or a location.

Speech types in the broader sense

The most common types of speech and occasions are:

• Farewell speech
• Acceptance speech
• After-dinner speech An after-dinner speech is an occasion to create a sentiment of goodwill at the end of an important event.
• Annual reception
• Argumentation
• Birthday speech
• Business presentation
• Candidature
• Closing words
• Closing remarks
• Closing statement
• Company party
• Company presentation The main goal of a company presentation is to present the company to the target audience. Most of the time there is also another goal (secondary goal), because a company presentation usually serves as an introduction to a topic.
• Convention speech
• Council meeting
• Debate speech
• Demonstrative speech
• Dinner speech
• Elevator-Pitch An elevator pitch is a brief, persuasive speech that you use to spark interest in what you offer.
• Entertaining speech
• Experience report
• Field report
• Final speech
• Final statement
• Funeral speech
• Funeral oration
• Impromptu speech An impromptu speech is a talk that you give on the spot with no preparation.
• Inaugural address
• Inaugural speech
• Kick-Off-Meeting At kick-off meetings, executives want to prepare and motivate their employees for new tasks.
• Laudation A laudation is a eulogy in which merit is honored, most often that of a personality, sometimes of a group of people or an institution. The occasion may be an award ceremony or the honor of a person.
• Lecture A lecture is an informative speech in front of an audience, a lecture at conferences or in education.
• Line of argument
• Line of reasoning
• Maiden speech A maiden speech is the first formal speech given by a newly elected or appointed member of a legislature or parliament.
• Marketing presentation
• Motivational speech There are superficial motivational speeches with show performances that hurt and motivating speeches that evoke wonder.
• Opening speech
• Oratorical speech
• Pecha Kucha
• Persuasive speech A persuasive speech is aimed at a defined goal. The speech is intended to convince the audience to work for a goal. In addition to the logic above all the emotions of the audience are addressed.
• Pitch deck A pitch deck is a brief presentation, often created using PowerPoint, Keynote, or Prezi, used to provide the audience with a quick overview of a business plan
• Political speech
• PowerPoint presentation
• Presentation A presentation is a speech in which specific content is presented to a target group in a structured manner using visual aids.
• Product demonstration
• Product presentation
• Progress report
• Proof of Concept
• Rehearsal talk
• Sales pitch
• Sales presentations With a convincing sales presentation, potential customers should be impressed.
• Sample lecture
• Special occasion speech
• Specialized lecture
• Specialist presentation
• Specialist lecture
• Self-presentation
• Short lecture
• Short presentation
• Spontaneous speech
• Staff meeting
• Statement All statements claim something or make a point.
• Thank-you-speech
• Testimonial
• Toast Cheers! A toast is a call to drink in honor of a person or a concept
• Unscripted speech
• Welcome address
• Welcoming address
• Welcoming speech
• Workshop A workshop is an event in which a mostly smaller group works intensively on a topic.

Do you want to offer a good speech that convinces your audience? I can help you prepare your speech . You determine the type and extent of my support. I recommend at least a rehearsal with professional feedback. Then you will know how you and your speech influence the audience, what works and what you should not do. You will learn where there is room for improvement. Why should you wait and receive such feedback after your real event? Then it’s too late for any corrections.

The price for this professional support for your speech? You can find my fees here . You know best what the effort is worth in relation to the expected outcome. Benefit from my experience in marketing, psychology and communication science. This service is also available by phone or online with video support .

By the way: Many people suffer from very intense stage fright . With my help you can also solve that.

A good start: Professional feedback with suggestions for improvement​

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Are you interested? If so, here is how to get helpful feedback with recommendations for improving your speeches and presentations.

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The 4 types of speeches

Informative, demonstrative, persuasive and special occasion.

By:  Susan Dugdale  | Last modified: 01-31-2024

There are four main types of speeches or types of public speaking.

• Demonstrative
• Special occasion or Entertaining

To harness their power a speaker needs to be proficient in all of them: to understand which speech type to use when, and how to use it for maximum effectiveness.

What's on this page:

An overview of each speech type, how it's used, writing guidelines and speech examples:

• informative
• demonstrative
• special occasion/entertaining
• how, and why, speech types overlap

Return to Top

Informative speeches

An informative speech does as its name suggests: informs. It provides information about a topic. The topic could be a place, a person, an animal, a plant, an object, an event, or a process.

The informative speech is primarily explanatory and educational.

Its purpose is not to persuade or influence opinion one way or the other. It is to provide sufficient relevant material, (with references to verifiable facts, accounts, studies and/or statistics), for the audience to have learned something. 

What they think, feel, or do about the information after they've learned it, is up to them.

This type of speech is frequently used for giving reports, lectures and, sometimes for training purposes. 

Examples of informative speech topics:

• the number, price and type of dwellings that have sold in a particular suburb over the last 3 months
• the history of the tooth brush
• how trees improves air quality in urban areas
• a brief biography of Bob Dylan
• the main characteristics of Maine Coon cats
• the 1945 US bombing of Hiroshima and Nagasaki
• the number of, and the work of local philanthropic institutions
• the weather over the summer months
• the history of companion planting 
• how to set up a new password
• how to work a washing machine

Click this link if you'd like more informative topic suggestions .  You'll find hundreds of them.

And this link to find out more about the 4 types of informative speeches : definition, description, demonstration and explanation. (Each with an example outline and topic suggestions.)  

Demonstration, demonstrative or 'how to' speeches

A demonstration speech is an extension of an informative process speech. It's a 'how to' speech, combining informing with demonstrating.

The topic process, (what the speech is about), could either be demonstrated live or shown using visual aids.

The goal of a demonstrative speech is to teach a complete process step by step.

It's found everywhere, all over the world: in corporate and vocational training rooms, school classrooms, university lecture theatres, homes, cafes... anywhere where people are either refreshing or updating their skills. Or learning new ones.

Knowing to how give a good demonstration or 'how to' speech is a very valuable skill to have, one appreciated by everybody.

Examples of 'how to' speech topics are:

• how to braid long hair
• how to change a car tire
• how to fold table napkins
• how to use the Heimlich maneuver
• how to apply for a Federal grant
• how to fill out a voting form
• how to deal with customer complaints
• how to close a sale
• how to give medicine to your cat without being scratched to bits! 

Resources for demonstration speeches

1 . How to write a demonstration speech   Guidelines and suggestions covering:

• choosing the best topic : one aligning with your own interests, the audience's, the setting for the speech and the time available to you
• how to plan, prepare and deliver your speech - step by step guidelines for sequencing and organizing your material plus a printable blank demonstration speech outline for you to download and complete  
• suggestions to help with delivery and rehearsal . Demonstration speeches can so easily lurch sideways into embarrassment. For example: forgetting a step while demonstrating a cake recipe which means it won't turn out as you want it to. Or not checking you've got everything you need to deliver your speech at the venue and finding out too late, the very public and hard way, that the lead on your laptop will not reach the only available wall socket. Result. You cannot show your images.

2.  Demonstration speech sample outline   This is a fully completed outline of a demonstration speech. The topic is 'how to leave an effective voice mail message' and  the sample covers the entire step by step sequence needed to do that.

There's a blank printable version of the outline template to download if you wish and a YouTube link to a recording of the speech.

3.  Demonstration speech topics   4 pages of 'how to' speech topic suggestions, all of them suitable for middle school and up.

Persuasive speeches

The goal of a persuasive speech is to convince an audience to accept, or at the very least listen to and consider, the speaker's point of view.

To be successful the speaker must skillfully blend information about the topic, their opinion, reasons to support it and their desired course of action, with an understanding of how best to reach their audience.

Everyday examples of persuasive speeches

Common usages of persuasive speeches are:

• what we say when being interviewed for a job
• presenting a sales pitch to a customer
• political speeches - politicians lobbying for votes,
• values or issue driven speeches e.g., a call to boycott a product on particular grounds, a call to support varying human rights issues: the right to have an abortion, the right to vote, the right to breathe clean air, the right to have access to affordable housing and, so on.

Models of the persuasive process

The most frequently cited model we have for effective persuasion is thousands of years old.  Aristotle, the Greek philosopher, 384–322 BC , explained it as being supported by three pillars: ethos, pathos and logos. 

Briefly, ethos is the reliability and credibility of the speaker. How qualified or experienced are they talk on the topic? Are they trustworthy? Should we believe them? Why?

Pathos is the passion, emotion or feeling you, the speaker, bring to the topic. It's the choice of language you use to trigger an emotional connection linking yourself, your topic and the audience together, in a way that supports your speech purpose.

(We see the echo of Pathos in words like empathy: the ability to understand and share the feels of another, or pathetic: to arouse feelings of pity through being vulnerable and sad.)

Logos is related to logic. Is the information we are being presented logical and rational? Is it verifiable? How is it supported? By studies, by articles, by endorsement from suitably qualified and recognized people?

To successfully persuade all three are needed. For more please see this excellent article:  Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion 

Monroe's Motivated Sequence of persuasion

Another much more recent model is Monroe's Motivated Sequence based on the psychology of persuasion.

It consists of five consecutive steps: attention, need, satisfaction, visualization and action and was developed in the 1930s by American Alan H Monroe, a lecturer in communications at Purdue University. The pattern is used extensively in advertising, social welfare and health campaigns.

Resources for persuasive speeches

1.   How to write a persuasive speech Step by step guidelines covering:

• speech topic selection
• setting speech goals
• audience analysis
• empathy and evidence
• balance and obstacles
• 4 structural patterns to choose from

2. A persuasive speech sample outline using Monroe's Motivated Sequence

3. An example persuasive speech written using Monroe's Motivated Sequence  

4.  Persuasive speech topics : 1032+ topic suggestions which includes 105 fun persuasive ideas , like the one below.☺ 

Special occasion or entertaining speeches

The range of these speeches is vast: from a call 'to say a few words' to delivering a lengthy formal address.

This is the territory where speeches to mark farewells, thanksgiving, awards, birthdays, Christmas, weddings, engagements and anniversaries dwell, along with welcome, introduction and thank you speeches, tributes, eulogies and commencement addresses. 

In short, any speech, either impromptu or painstakingly crafted, given to acknowledge a person, an achievement, or an event belongs here.

You'll find preparation guidelines, as well as examples of many special occasion speeches on my site.

Resources for special occasion speeches

How to prepare:

• an acceptance speech , with an example acceptance speech 
• a birthday speech , with ongoing links to example 18th, 40th and 50th birthday speeches
• an office party Christmas speech , a template with an example speech
• an engagement party toast , with 5 examples
• a eulogy or funeral speech , with a printable eulogy planner and access to 70+ eulogy examples
• a farewell speech , with an example (a farewell speech to colleagues)
• a golden (50th) wedding anniversary speech , with an example speech from a husband to his wife
• an impromptu speech , techniques and templates for impromptu speaking, examples of one minute impromptu speeches with a printable outline planner, plus impromptu speech topics for practice
• an introduction speech for a guest speaker , with an example
• an introduction speech for yourself , with an example
• a maid of honor speech for your sister , a template, with an example
• a retirement speech , with an example from a teacher leaving to her students and colleagues
• a student council speech , a template, with an example student council president, secretary and treasurer speech
• a Thanksgiving speech , a template, with an example toast
• a thank you speech , a template, with an example speech expressing thanks for an award, also a business thank you speech template
• a tribute (commemorative) speech , with a template and an example speech
• a welcome speech for an event , a template, an example welcome speech for a conference, plus a printable welcome speech planner
• a welcome speech for new comers to a church , a template with an example speech
• a welcome speech for a new member to the family , a template with an example

Speech types often overlap

Because speakers and their speeches are unique, (different content, purposes, and audiences...), the four types often overlap. While a speech is generally based on one principal type it might also have a few of the features belonging to any of the others. 

For example, a speech may be mainly informative but to add interest, the speaker has used elements like a demonstration of some sort, persuasive language and the brand of familiar humor common in a special occasion speech where everybody knows each other well.

The result is an informative 'plus' type of speech. A hybrid! It's a speech that could easily be given by a long serving in-house company trainer to introduce and explain a new work process to employees.  

Related pages:

• how to write a good speech . This is a thorough step by step walk through, with examples, of the general speech writing process. It's a great place to start if you're new to writing speeches. You'll get an excellent foundation to build on.
• how to plan a speech - an overview of ALL the things that need to be considered before preparing an outline, with examples
• how to outline a speech - an overview, with examples, showing how to structure a speech, with a free printable blank speech outline template to download
• how to make and use cue cards  - note cards for extemporaneous speeches 
• how to use props (visual aids)    

And for those who would like their speeches written for them:

• commission me to write for you

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

8 Types of Speeches to Captivate Any Audience

• The Speaker Lab
• May 8, 2024

Table of Contents

Words have power. In a speech, words can shift mountains, sway opinions, and light the fire for change. For anyone stepping up to the mic, knowing what kind of speech to deliver makes all the difference in winning over listeners. From informative talks to persuasive pitches, each type of speech serves a unique purpose and requires a specific approach. In this post, we’ll explore the 8 essential types of speeches you need to know to become a master communicator:

• Informative speeches
• Persuasive speeches
• Demonstration speeches
• Entertaining speeches
• Special occasion speeches
• Impromptu speeches
• Debate speeches
• Acceptance speeches

Let’s get started!

Types of Speeches to Master for Success

Every single day people across the world stand up in front of some kind of audience and speak. While the core purpose of any speech is to deliver a message to an audience, the type of message and manner in which it’s delivered helps us distinguish a given speech from others. As a result, we can categorize speeches based on four main concepts: entertaining, informing, demonstrating and persuading. Let’s take a look at each.

Informative Speech

In an informative speech, the presenter will share information about a particular person, place, object, process, concept, or issue by defining, describing, or explaining. The primary purpose of informative presentations is to share one’s knowledge of a subject with an audience. Reasons for making an informative speech vary widely.

For example, you might be asked to report to a group of managers how your latest project is coming along. Similarly, a local community group might wish to hear about your volunteer activities in New Orleans during spring break, or your classmates may want you to share your expertise on Mediterranean cooking.

Persuasive Speech

A persuasive speech proposes to change a person’s beliefs or actions on a particular issue. The presenter takes a side and gives his/her opinion with factual evidence to support their viewpoint. The topics tend to be debatable and the speech itself should have a convincing tone.

Demonstrative Speech

As the name suggests, a demonstrative speech is the type of speech you want to give to demonstrate how something works or how to do a certain thing. A demonstrative speech utilizes the use of visual aids and/or physical demonstration along with the information provided. Some might argue that demonstrative speeches are a subclass of informative speeches, but they’re different enough to be considered two distinct types. Think of it as the difference between explaining the history and tradition of gumbo as opposed to actually teaching a crowd how to make gumbo.

Entertaining Speech

The core purpose of an entertaining speech is to amuse the audience, and obviously, entertain them. They’re usually less formal in nature to help communicate emotions rather than to simply deliver facts. Some examples include speeches given by maids of honor or best men at weddings, acceptance speeches at the Oscars, or even the one given by a school’s principal before or after a talent show.

Special Occasion Speech

Beyond the four main types of public speeches we mentioned, there are a few other different types of speeches worth exploring, namely, special occasion speeches. Often shorter than other types of speeches, special occasion speeches focus on the occasion at hand, whether it’s a wedding , funeral , awards ceremony , or other special event. The goal is to connect with the audience on an emotional level and deliver a heartfelt message that resonates with the occasion. Personal stories, anecdotes, and expressions of gratitude are common elements in special occasion speeches.

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How to Deliver an Engaging Informative Speech

In an informative speech, the presenter will share information about a particular person, place, object, process, concept, or issue by defining, describing, or explaining. An informative speech’s purpose is to simplify complex theories into simpler, easier-to-digest and less ambiguous ideas. In other words, the goal of this type of speech is to convey information accurately.

Choose a Specific Topic

The first step in delivering an engaging informative speech is to choose a specific topic. Trying to cover too much ground in a single speech can be overwhelming for both the speaker and the audience. By narrowing your focus to a specific aspect of a larger topic, you can provide more in-depth information and keep your audience engaged. For example, instead of trying to explain the entire history of the internet, you could focus on the development of social media platforms.

Simplify Complex Concepts

One of the main goals of an informative speech is to simplify complex theories and concepts into more easily understandable ideas. This requires breaking down information into smaller, more digestible chunks. Use analogies, examples, and visual aids to help illustrate your points and make the information more relatable to your audience. Remember, your goal is to provide a general understanding of the topic, not to overwhelm your listeners with technical jargon or minute details.

Engage Your Audience

Keeping your audience engaged is crucial for the success of your informative speech. One way to do this is by using storytelling techniques to make the information more interesting and memorable. You can also ask rhetorical questions, encourage audience participation, and use humor when appropriate. By making your speech interactive and dynamic, you’ll be more likely to hold your audience’s attention and effectively communicate your message.

Use Visual Aids

Visual aids can be a powerful tool in an informative speech. They help to reinforce your message, clarify complex ideas, and make your presentation more engaging. Some effective visual aids include charts, graphs, images, videos, and physical objects. Just be sure not to rely too heavily on visuals at the expense of your content.

Practice and Refine

As with any type of public speaking, practice is essential for delivering a successful informative speech. Rehearse your presentation multiple times, paying attention to your pacing, tone, and body language. Consider practicing in front of a mirror, recording yourself, or presenting to a small group of friends or colleagues for feedback. Use their input to refine your speech and make improvements before the big day.

Mastering the Art of Persuasive Speaking

Speeches can be delivered to serve various purposes. A persuasive speech proposes to change a person’s beliefs or actions on a particular issue. Accordingly, the presenter takes a side and gives his/her opinion, supporting their argument with factual evidence.

Know Your Audience

The first step in crafting a persuasive speech is to know your audience. Understanding their beliefs, values, and concerns will help you tailor your message to resonate with them. In particular, consider factors such as age, gender, cultural background, and education level when analyzing your audience. This information will guide you in choosing the most effective arguments and examples to support your position.

Use Persuasive Language

The language you use in your persuasive speech can have a significant impact on how your audience receives your message. Use powerful, emotive words that evoke a strong response from your listeners.

Rhetorical devices such as repetition, metaphors, and rhetorical questions can also be effective in persuading your audience. However, be careful not to overuse techniques like pathos , as they can come across as manipulative or insincere if employed too frequently.

Provide Strong Evidence

To convince your audience to adopt your point of view, you need to provide strong evidence to support your claims. Use facts, statistics, expert opinions, and real-life examples to bolster your arguments. In addition, be sure to cite credible sources and present the information in a clear, logical manner. Finally, anticipate potential counterarguments and address them proactively to strengthen your position.

Inspire Positive Change

The goal of this type of speech is not only to change minds but also to inspire positive action. Conclude your persuasive speech with a clear call-to-action, urging your audience to take specific steps towards implementing the change you advocate for. In addition, paint a vivid picture of the benefits that will result from adopting your position, and make it easy for your listeners to understand how they can contribute to the cause.

Address Counterarguments

No matter how compelling your arguments may be, there will always be those who disagree with your position. To deliver a truly persuasive speech, you must anticipate and address potential counterarguments. That means acknowledging the validity of opposing viewpoints and then providing evidence to refute them. By demonstrating that you have considered alternative perspectives, you’ll come across as more credible and trustworthy to your audience.

Demonstrative Speeches: A Step-by-Step Guide

If you’ve ever watched a cooking show or a DIY tutorial, you’ve seen a demonstrative speech in action. This type of speech is all about teaching your audience how to do something, step by step. The key to a successful demonstrative speech is to be organized and concise. You need to break down the process into clear, easy-to-follow steps that your audience can grasp and replicate themselves.

Choose a Relevant Topic

When selecting a topic for your demonstrative speech, choose something that’s relevant and useful to your audience. It can be about anything that requires a demonstration, such as cooking a recipe, performing a science experiment, using a software program, or even tying a tie.

Consider your audience’s interests and needs. What skills or knowledge would benefit them the most? Choosing a topic that resonates with your listeners will keep them engaged and motivated to learn.

Plan Your Demonstration

Once you have your topic, it’s time to plan your demonstration from start to finish. Break down the process into logical, sequential steps. Consider the supplies or equipment you’ll need and any potential challenges or safety concerns. Creating an outline can help you stay organized and ensure you don’t miss any crucial steps. Remember, your goal is to make the process as clear and straightforward as possible for your audience.

Prepare Your Materials

Gather all the necessary materials, props, or visual aids you’ll need for your demonstration. Visual aids like props, slides, or even live demonstrations are incredibly helpful in illustrating your points. They can help your audience better understand and remember the steps you’re teaching them. During your speech, make sure everything is in working order and easily accessible.

A great demonstrative speech is not only informative but also engaging. You need to ignite a sense of enthusiasm and curiosity in your audience. Encourage them to ask questions and participate in the demonstration if possible.

In addition, use clear, concise language and maintain eye contact with your listeners. Inject some personality and humor into your delivery to keep things interesting and relatable.

Allow Time for Questions

After your demonstration, allow time for your audience to ask questions or seek clarification. This interaction can help reinforce their understanding and show that you’re invested in their learning.

At the end of your presentation, encourage your listeners to try out the skill or technique themselves. Finally, provide any additional resources or tips that can help them succeed. Remember, your ultimate goal is to empower your audience with new knowledge and abilities.

The Power of Entertaining Speeches

Sometimes, the best way to captivate an audience is simply to entertain them. An entertaining speech can range from a humorous anecdote at a conference to a moving story at a fundraiser. If you want to nail this type of speech, you need to engage your listeners and leave them with a memorable message.

As with any speech, understanding your audience is crucial for an entertaining speech. What kind of humor or stories will they appreciate? What tone and style will resonate with them? Consider factors like age, background, and the event itself. A joke that lands well at a casual gathering might not be appropriate for a formal business meeting.

Use Humor Effectively

Humor is a powerful tool in entertaining speeches, but it must be used skillfully. A well-crafted joke can break the ice, lighten the mood, and make your message more memorable. However, humor can also backfire if it’s offensive, inappropriate, or poorly delivered. Make sure your jokes are tasteful, relevant, and well-rehearsed. If you’re not confident in your comedic abilities, it’s better to err on the side of caution.

Share Personal Anecdotes

Personal stories and anecdotes can be incredibly effective in entertaining speeches. They help humanize you as a speaker as well as create a connection with your audience. As such, choose stories that are relevant to your message and that highlight your unique experiences or perspectives. Use descriptive language and engaging delivery to draw your listeners into the narrative.

An entertaining speech is all about engagement. You want your audience to be actively involved and invested in your message. In order to achieve this, use techniques like rhetorical questions, audience participation, or even props to keep your listeners engaged. Additionally, make eye contact, vary your tone and pace, and use gestures to emphasize key points.

End on a High Note

The conclusion of your entertaining speech is just as important as the beginning. You want to leave your audience with a positive, memorable impression. To accomplish this, consider ending with a call to action, a thought-provoking question, or a powerful quote. Tie your conclusion back to your main message and leave your listeners with something to ponder or act upon.

Captivating Your Audience with Special Occasion Speeches

Not all speeches are about imparting knowledge or persuading opinions. Sometimes, a speech’s primary purpose is to entertain, inspire, or commemorate a special event. This type of speech is known as a special occasion speech. Whether it’s a wedding toast, a eulogy , or an acceptance speech, special occasion speeches require a unique approach. Here are some tips for crafting a memorable and impactful special occasion speech.

Understand the Occasion

Every special occasion has its own unique tone, purpose, and expectations. A wedding toast, for example, is typically light-hearted and celebratory, while a eulogy is more somber and reflective. Before you start writing your speech, make sure you understand the nature of the occasion and the role your speech will play. This context will guide your content, tone, and delivery.

Special occasion speeches are often delivered to a specific group of people who share a connection to the event or honoree. As such, it’s crucial to tailor your speech to resonate with this particular audience. Consider their relationship to the occasion, their background, and their expectations. What stories, anecdotes, or insights will they appreciate and relate to?

Use Appropriate Humor

Humor can be a powerful tool in special occasion speeches, especially in celebratory situations like weddings or retirements. A well-placed joke or funny story can help break the ice, engage the audience, and create a warm, positive atmosphere. However, it’s important to use humor appropriately and tastefully. Avoid jokes that might be offensive, insensitive, or ill-suited to the occasion. When in doubt, err on the side of caution.

Share Personal Stories

Special occasion speeches often revolve around honoring or commemorating a person, relationship, or milestone. By sharing personal stories or anecdotes, you can help bring your speech to life and create an emotional connection with your audience. Choose stories that highlight the qualities or experiences you want to celebrate. In addition, use vivid details and descriptive language to help your audience visualize and engage with your memories.

Express Gratitude

Many special occasion speeches, such as wedding toasts or acceptance speeches, involve expressing gratitude to those who have supported or contributed to the occasion. Accordingly, take time to acknowledge and thank the people who have made the event possible or played a significant role in your life. Be specific in your praise and sincere in your appreciation.

Impromptu Speaking: Tips for Thinking on Your Feet

Imagine you’re at a meeting and your boss suddenly calls on you to share your thoughts on the project. Or maybe you’re at a networking event and someone asks you to introduce yourself to the group. These scenarios can be nerve-wracking, especially if you’re not prepared. That’s where impromptu speaking comes in.

Impromptu speeches are delivered without prior preparation or planning. You’re given a topic or question on the spot and must quickly organize your thoughts to deliver a coherent speech. It’s an essential skill that tests your ability to think on your feet and communicate effectively in spontaneous situations.

Stay Calm and Focused

When faced with an impromptu speech, the first thing to do is stay calm. Take a deep breath and focus on the task at hand. Remember, the audience wants you to succeed, so don’t let nerves get the best of you.

Use a Simple Structure

To quickly organize your thoughts, use a simple structure like the P-R-E-P method: Point, Reason, Example, Point. Start with your main point, give a reason to support it, provide an example, and then reiterate your point. This structure will help you stay on track and deliver a clear message.

Draw from Personal Experiences

When you’re put on the spot, it’s easier to draw from personal experiences than to try to come up with something completely new. Share a relevant story or anecdote that supports your point. This will help you communicate emotions and connect with your audience.

Even though you’re speaking off the cuff, don’t forget to engage your audience. Make eye contact, use gestures, and vary your tone of voice. These techniques will help you capture and maintain your audience’s attention.

Practice Regularly

Like any skill, impromptu speaking improves with practice. Seek out opportunities to speak on the spot, whether it’s at work, in social situations, or even just with friends and family. The more you do it, the more comfortable and confident you’ll become.

Debate Speeches: Crafting Compelling Arguments

Debate speeches are a common type of speech, especially in school competitions. They involve presenting arguments and evidence to support a particular viewpoint on a topic. Whether you’re a high school or college student, mastering the art of debate can be a valuable skill.

Research Your Topic

The first step in crafting a compelling debate speech is to thoroughly research your topic. Gather facts, statistics, and expert opinions to support your argument. Make sure to use reputable sources and fact-check your information.

Develop Your Argument

Once you’ve done your research, it’s time to develop your argument. Choose your strongest points and organize them in a logical manner. Use persuasive language and rhetorical devices to make your case more compelling.

Anticipate Counterarguments

In a debate, you must be prepared to defend your position against counterarguments. Anticipate what your opponent might say and have rebuttals ready. This requires critical thinking and the ability to think on your feet.

The language you use in your debate speech can make a big difference. Use strong, active verbs and vivid imagery to paint a picture in your audience’s mind. Rhetorical questions, repetition, and tricolons (a series of three parallel elements) can also be effective persuasive devices.

Deliver with Confidence

Finally, deliver your debate speech with confidence. Speak clearly, maintain eye contact, and use gestures to emphasize your points. Remember, your delivery is just as important as the content of your speech.

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Delivering Powerful Acceptance Speeches

Whether you’re accepting an award at work or being honored at a community event, an acceptance speech is your chance to express gratitude and share your story. Here are some tips for delivering a powerful acceptance speech.

First, express gratitude. Thank the organization presenting the award, as well as any individuals who have supported you along the way. Be specific in your thanks and show genuine appreciation.

Share a Personal Story

An acceptance speech is a great opportunity to share a personal story that relates to the award or honor you’re receiving. This could be a story of overcoming obstacles, learning an important lesson, or achieving a goal. Your story will help the audience connect with you on a personal level.

Inspire Your Audience

Use your acceptance speech to inspire your audience. Share the lessons you’ve learned or the wisdom you’ve gained. Additionally, encourage others to pursue their dreams and never give up. Your words have the power to motivate and uplift those listening.

Keep It Concise

While it’s important to express gratitude and share your story, it’s also important to keep your acceptance speech concise. Aim for a speech that’s no more than 3-5 minutes long. Be mindful of the time and the event schedule.

Practice and Prepare

Finally, practice and prepare for your acceptance speech. Write out your key points and practice delivering your speech out loud. This will help you feel more confident and prepared when the big moment arrives.

When it comes to rocking public speaking, getting a grip on the different types of speeches is the first step. Then you know whether to share info, sway opinions, show how it’s done, or just give your audience a good time. As a result, you can really make your speeches hit home and stick with your audience.

Remember, no matter what type of speech you’re giving, the key to success lies in understanding your purpose, knowing your audience, and adapting your message accordingly. With practice and persistence, you’ll soon be able to captivate any crowd, no matter the occasion.

So go forth, speak with confidence, and let your voice be heard. The world is waiting for your message!

• Last Updated: May 7, 2024

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4 Main Types of Speeches in Public Speaking (With Examples)

We live in a world where communication is king.

With social media and all the digital stuff, we’re bombarded with information constantly, and everyone is fighting for our attention.

Research shows that our attention spans have declined from 12 seconds to just 8.25 seconds in the past 15 years, even shorter than a goldfish’s attention span.

So, the point is being able to get your point across quickly and effectively is a big deal. That’s where the invaluable skill of public speaking comes in handy.

But being a great speaker goes beyond just having confidence. It’s about understanding different kinds of speeches and knowing which one works best for your audience and purpose.

In this blog, we will explore four main types of speeches (or types of public speaking), each with its own purpose and impact. By understanding these types, you can connect with your audience , cater to their needs, and deliver a message that resonates.

So, let’s dive right in:

What is Speech?

Importance of public speaking (7 benefits).

• 4 Main Types of Public Speeches (With Examples)

Other Types of Speeches

Final thoughts.

A speech is a formal or informal presentation in which a person communicates their thoughts, ideas, or information to an audience. It is a spoken expression of thoughts, often delivered in a structured and organized manner.

Speeches can be delivered to serve various purposes, such as to persuade , educate, motivate, or entertain the audience.

People usually give speeches in public places, like meetings, conferences, classrooms, or special events, aiming to connect with and influence the listeners through their words.

A public speech may involve the use of supporting materials, such as visual aids, slides , or props, to enhance understanding and engagement.

The delivery of a speech encompasses not only the words spoken but also factors like the tone of voice, body language , and timing, which can greatly impact the overall effectiveness and reception of the message.

You may want to check out our short video on how to speak without hesitation.

Public speaking is a superpower that transforms your life in more ways than you can imagine.

Here are 7 reasons why Public speaking is an invaluable skill:

• Effective Communication: Being a good public speaker helps you express yourself clearly and confidently. It allows you to share your knowledge, opinions, and ideas in a captivating manner.
• Professional Growth: Mastering public speaking gives you a competitive edge in the job market. It allows you to lead meetings , present ideas, negotiate deals, and pitch projects with confidence.

• Building Confidence: Overcoming the fear of public speaking and delivering successful presentations significantly boosts your self-confidence . With experience, you become more self-assured in various situations, both inside and outside of public speaking.
• Influence and Persuasion: A strong public speaker can inspire, motivate, and influence others. By effectively conveying your message, you can sway opinions, change attitudes, and drive positive change in your personal and professional circles.

• Leadership Development: Public speaking is a crucial skill for effective leadership. It enables you to inspire and guide others, lead meetings and presentations, and rally people around a common goal.
• Personal Development: Public speaking encourages personal growth and self-improvement. It pushes you out of your comfort zone, enhances your critical thinking and problem-solving skills, and helps you become a more well-rounded individual.
• Increased Visibility: The ability to speak confidently in public attracts attention and raises your visibility among peers, colleagues, and potential employers. This can lead to new opportunities, collaborations, and recognition for your expertise.

Public speaking is a vital tool for social change. History has shown us how influential speeches have shaped the world we live in. From Martin Luther King Jr.’s “ I Have a Dream ” speech to Malala Yousafzai’s advocacy for girls’ education, public speaking has been at the forefront of inspiring change. Your words have the power to challenge beliefs, ignite passion, and rally others around a cause. So, if you have a message you want to share or a mission you want to pursue, mastering the art of public speaking is essential.

1. Informative Speech

An informative speech is a type of public speaking that aims to educate or provide information to the audience about a specific topic. The main purpose of this speech is to present facts, concepts, or ideas in a clear and understandable manner.

Delivering an Informative Speech

In an informative speech, the speaker’s objective is to provide knowledge, increase awareness, or explain a subject in detail.

To be informative, you need to structure your content in a way that’s clear and easy to follow. The structure of an informative speech typically includes:

• an introduction where you grab the audience’s attention and introduce the topic
• the body where you present the main points and supporting evidence
• a conclusion where you summarize the key information and emphasize your message.
• a Q&A session or a brief discussion to further deepen their understanding.

Informative speech could be formal or informal speech, depending on the context. However, it is helpful to maintain a conversational tone.

Use relatable examples, anecdotes, or even a touch of humor to keep your audience engaged and interested. Think of it as having a friendly chat with a group of curious friends.

Examples of Informative Speeches:

An Example of Informative Speech

• Academic Settings : Students may deliver presentations to educate their classmates. Teachers or instructors may explain a specific subject to students in schools, colleges, and universities.
• Business and Professional Presentations: In the corporate world, professionals may present information about industry trends, new technologies, market research, or company updates to inform and educate their colleagues or clients.
• Public Events and Conferences: Informative speeches are prevalent in public events and conferences where experts and thought leaders share their knowledge and insights with a broader audience.
• Ted Talks and Similar Platforms: TED speakers design their speeches to educate, inspire, and spread ideas that have the potential to make a positive impact on society.
• Community Gatherings: Informative speeches can be delivered at community gatherings where speakers may inform the community about local issues, government policies, or initiatives aimed at improving the community’s well-being.

The beauty of informative speeches is their versatility; they can be adapted to different settings and tailored to suit the needs and interests of the audience.

2. Demonstrative Speech

In a demonstrative speech, the main goal is to show how to do something or how something works. It is like giving a step-by-step guide or providing practical instructions.

The purpose of a demonstrative speech is to educate or inform the audience about a specific process, task, or concept.

It can be about anything that requires a demonstration, such as cooking a recipe, performing a science experiment, using a software program, or even tying a tie.

The key to a successful demonstrative speech is to be organized and concise.

When preparing for a demonstrative speech, you need to break down the process or technique into clear and easy-to-follow steps.

You need to make sure that your audience can grasp the concepts and replicate the actions themselves. Visual aids like props, slides, or even live demonstrations are incredibly helpful in illustrating your points.

A great demonstrative speech not only teaches but also inspires.

You need to ignite a sense of enthusiasm and curiosity in your audience . Encourage them to try it out themselves and apply what they’ve learned in their own lives.

Examples of Demonstrative Speeches:

An Example of Demonstrative Speech

• Educational Settings: Demonstrative speeches are often used in classrooms, workshops, or training sessions to teach students or participants how to perform specific activities. For instance, a teacher might give a demonstrative speech on how to conduct a science experiment, play a musical instrument, or solve a math problem.
• Professional Training: In the workplace, a trainer might give a demonstrative speech on how to use a new software application, operate a piece of machinery, or follow safety protocols.
• DIY and Home Improvement: Demonstrative speeches are commonly seen in DIY (do-it-yourself) videos, TV shows, or workshops where experts demonstrate how to complete tasks like painting a room, fixing plumbing issues, or building furniture.
• Culinary Demonstrations: Demonstrative speeches are prevalent in the culinary world, where chefs or cooking experts showcase recipes and cooking techniques.

Overall, a demonstrative speech is a practical and hands-on type of speech that aims to educate, inform, and empower the audience by teaching them how to perform a particular task or skill.

3. Persuasive Speech

A persuasive speech is when the speaker tries to convince the audience to adopt or support a particular point of view, belief, or action. In a persuasive speech, the speaker aims to influence the audience’s opinions, attitudes, or behaviors.

You may present arguments and evidence to support your viewpoint and try to persuade the listeners to take specific actions or simply agree with you.

You have to use persuasive techniques such as logical reasoning, emotional appeals, and credibility to make your case.

Let me break it down for you.

• First, you need a clear and persuasive message. Identify your objective and what you want to achieve with your speech. Once you have a crystal-clear goal, you can shape your arguments and craft your speech accordingly.
• Secondly, you need to connect with your audience on an emotional level. You may use stories , anecdotes, and powerful examples to evoke emotions that resonate with your audience.
• Thirdly, you need to present compelling evidence, facts, and logical reasoning to support your arguments. Back up your claims with credible sources and statistics.
• Additionally, the delivery of your speech plays a crucial role in persuasion. Your body language, tone of voice , and overall presence should exude confidence and conviction.
• Lastly, end your persuasive speech with a call to action. Whether it’s signing a petition, donating to a cause, or changing a behavior, make it clear what steps you want your audience to take.

Examples of Persuasive speeches:

An Example of Persuasive Speech

• Political speeches: Politicians ****often deliver persuasive speeches to win support for their policies or convince people to vote for them.
• Sales and marketing presentations: Advertisements ****use persuasive techniques to persuade consumers to buy their products.
• Social issue speeches: Activists, advocates, or community leaders often give persuasive speeches to raise awareness about social issues and mobilize support for a cause.

Effective persuasion helps you win over clients, close deals, and secure promotions.

However, it’s important to note that persuasion should always be used ethically and with integrity. It’s not about manipulating people but rather about creating win-win situations.

4. Entertaining Speech

An entertaining speech is a type of public presentation that aims to captivate and amuse the audience while providing enjoyment and laughter. Unlike other types of speeches, entertaining speeches prioritize humor, storytelling , and engaging content to entertain and delight the listeners.

In an entertaining speech, the speaker uses various techniques such as jokes, anecdotes, funny stories, witty observations, humorous examples, and clever wordplay to engage the audience and elicit laughter.

The primary objective is to entertain and create a positive, lighthearted atmosphere.

An entertaining speech is a powerful tool for building a connection with the audience. It isn’t just about cracking jokes. It’s about using humor strategically to reinforce the main message.

When we’re entertained, our guards come down, and we become more receptive to the speaker’s message. It’s like a spoonful of sugar that helps the medicine go down.

An entertaining speech can be particularly effective when the topic at hand is traditionally considered dull, serious, or sensitive. By infusing humor, you can bring life to the subject matter and help the audience connect with it on a deeper level.

With entertainment, you can make complex concepts more accessible. And also break down barriers that might otherwise discourage people from paying attention.

Delivery and timing are crucial elements in entertaining speeches.

The speaker’s tone, facial expressions, gestures , and voice modulation play a significant role in enhancing the comedic effect.

Effective use of pauses , punchlines, and comedic timing can heighten the audience’s anticipation and result in laughter and amusement.

Examples of Entertaining Speech:

An Example of Entertaining Speech

• Social Events: Entertaining speeches are often seen at social gatherings such as weddings, birthday parties, or anniversary celebrations.
• Conferences or Conventions: In professional conferences or conventions, an entertaining speech can be a refreshing break from the more serious and technical presentations. A speaker may use humor to liven up the atmosphere.
• Stand-up Comedy: Stand-up comedians are prime examples of entertaining speeches. They perform in comedy clubs, theaters, or even on television shows, aiming to make the audience laugh and enjoy their performance.

The content and style of an entertaining speech should be tailored to the audience and the occasion. While humor is subjective, the skilled entertaining speaker knows how to adapt their speech to suit the preferences and sensibilities of the specific audience. By carefully selecting appropriate humor, you can transform a dull or serious setting into an enjoyable experience for the audience.

Beyond the four main types of public speeches we mentioned, there are a few other different types of speeches worth exploring.

• Special Occasion Speeches: These speeches are delivered during specific events or occasions, such as weddings, graduation ceremonies, or award ceremonies. They are meant to honor or celebrate individuals, express congratulations, or provide inspiration and encouragement.
• Motivational Speeches: Motivational speeches aim to inspire and are commonly delivered by coaches, entrepreneurs, or motivational speakers. They often focus on personal development, goal-setting, overcoming obstacles, and achieving success.
• Commemorative Speeches: These speeches are delivered on anniversaries, memorial services, or dedications. These speeches express admiration, highlight achievements, and reflect on the impact of the person or event being commemorated.
• Debate Speeches: Debate speeches involve presenting arguments and evidence to support a particular viewpoint on a topic. They require logical reasoning, persuasive language, and the ability to counter opposing arguments effectively.
• Impromptu Speeches: Impromptu speeches are delivered without prior preparation or planning. You are given a topic or a question on the spot and must quickly organize your thoughts and deliver a coherent speech. These speeches test the speaker’s ability to think on their feet and communicate effectively in spontaneous situations.
• Oratorical Speech: An oratorical speech is a formal and eloquent speech delivered with great emphasis and rhetorical flair. It aims to inspire, persuade, or inform the audience through the skilled use of language and powerful delivery techniques. Oratorical speeches are typically given on significant occasions, such as political rallies, commemorative events, or public ceremonies.

No matter what kind of speech you are giving, pauses play a key role in making it captivating.

Check out our video on how pausing can transform your speeches.

Public speaking is a powerful skill that holds tremendous value in various aspects of our lives. Whether you’re aiming to inform, demonstrate, persuade, or entertain, mastering the art of public speaking can open doors to new opportunities and personal growth.

Growth happens when you push beyond your comfort zones. Public speaking may seem daunting at first, but remember that every great speaker started somewhere. Embrace the challenge and take small steps forward.

Start with speaking in front of friends or family, join a local speaking club, or seek opportunities to present in a supportive environment . Each time you step out of your comfort zone, you grow stronger and more confident.

Seek resources like TED Talks, workshops, books , and podcasts to learn from experienced speakers and improve your skills.

Just like any skill, public speaking requires practice. The more you practice, the more comfortable and confident you will become.

Seek opportunities to speak in public, such as volunteering for presentations or joining public speaking clubs. Embrace every chance to practice and refine your skills.

If you are looking for a supportive environment to practice and hone your public speaking skills, try out BBR English.

Our 1:1 live sessions with a corporate expert are designed to help you improve your communication skills. You’ll gain the confidence and skills you need to communicate effectively in any situation.

Don’t let fear or insecurity hold you back from achieving your goals.

Book your counseling session now and take the first step towards becoming a more confident and effective communicator.

Your future self will thank you!

To get a peek into our results, check out How A Farmer’s Son Faced His Fear Of Public Speaking To Climb Up The Leadership Roles In An MNC.

Happy Speaking!

Team BBR English

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Understanding the Different Types of Speeches

Public speaking is a crucial skill that is needed in various aspects of life, whether it’s for academic, professional, or personal purposes. However, not everyone is comfortable with speaking in front of an audience.

Some people find it challenging to convey their message effectively or keep their audience engaged. One of the keys to becoming an excellent public speaker is to understand the different types of speeches and their purposes.

In this article, we will discuss the most common types of speeches and their characteristics to help you become a better public speaker.

1. Informative Speech

An informative speech is designed to educate the audience on a particular topic. It may cover a broad range of subjects, including historical events, scientific discoveries, or cultural traditions.

The purpose of an informative speech is to convey information to the audience in a clear and concise manner.

2. Persuasive Speech

A persuasive speech is intended to persuade the audience to take action or adopt a particular point of view. It may be used to advocate for a political cause, promote a product, or raise awareness about a social issue.

The purpose of a persuasive speech is to convince the audience to accept the speaker’s viewpoint.

3. Entertaining Speech

An entertaining speech is designed to amuse the audience and provide them with enjoyment. It may take the form of a stand-up comedy routine, a humorous story, or a lighthearted presentation.

The purpose of an entertaining speech is to create a relaxed and enjoyable atmosphere for the audience.

4. Special Occasion Speech

A special occasion speech is delivered at a specific event or celebration, such as a graduation, wedding, or funeral. It may be used to honor an individual or group, commemorate an event, or inspire the audience.

The purpose of a special occasion speech is to mark a significant moment in time.

5. Demonstration Speech

A demonstration speech is designed to show the audience how to perform a particular task or activity. It may involve practical demonstrations, such as cooking or gardening, or educational demonstrations, such as science experiments or art techniques.

The purpose of a demonstration speech is to teach the audience a specific skill or technique.

6. Motivational Speech

A motivational speech is intended to inspire and encourage the audience to take action or pursue a particular goal. It may be used to motivate employees, students, or athletes to achieve their full potential.

The purpose of a motivational speech is to ignite a sense of purpose and drive within the audience.

In conclusion, understanding the different types of speeches and their characteristics is essential for anyone who wants to communicate effectively.

Whether you’re a student or a professional, knowing the purpose of each type of speech can help you choose the right approach for your message and audience.

By mastering the art of speech delivery, you can become a confident and persuasive communicator in any situation.

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Chapter 5: Presenting Your Speech Module

Four Types of Speeches

Speeches can be categorized into four broad areas depending on the amount of preparation that is undertaken and depending upon the nature of the occasion.  The four types of speeches are manuscript, memorized, extemporaneous, and impromptu.  Our aim is to acquaint you with these four different modes of delivery, to provide suggestions for when you are asked to make impromptu remarks, and then to focus most your time on the preparation, practice, and presentation of extemporaneous speeches.

Manuscript Speech

When you listen to the President deliver a State of the Union message, you listen to a well-crafted speech being read from a teleprompter. The speech has been polished by a staff of speechwriters and has been practiced many times. The President will know how to anticipate the reaction of the audience and will know when to pause for applause and when to expect laughter. This form of speaking is used when the exact words matter and when much time and energy is expended on getting everything just right. There are times when people who are not leaders of countries deliver manuscript speeches as well. They are used when people testify before Congress, when people read important statements in a public setting, or when people deliver reports at professional meetings. All call for exact words in the correct order.

While the President has access to a staff of speech writers and a teleprompter, most of us do not. If you were given this type of assignment, you would have to read your manuscript speech from printed notes. In that case, you would want to ensure that you had prepared your manuscript carefully, using large fonts so you could read it easily without burying your nose in the pages. Reading the speech does not allow you to skimp on the preparation. Practice the speech many times. This allows you to make changes, if needed, and to select the best words to communicate your exact meaning. Remember to speak clearly and naturally -strive for a conversational tone. It shouldn’t sound read -even if you are reading. Also, remember to speak slowly; there is a natural tendency to speed up when we speak in public. Delivering a speech is not a race; you do not receive bonus points for finishing early.

Unless you are specifically told by your instructor to prepare and deliver a manuscript speech, you should never write out the entire speech. Spend your time developing your outline, organizing your ideas, and determining where you can best insert your supports. Then practice using the outline while speaking.

Memorized Speech

When you were in elementary school, did you ever have to memorize a poem or a part of a speech? If you are like most students, the answer is “Yes. ” There is nothing wrong with memorization. But if you try to memorize a speech, you risk forgetting what you planned to say and coming across as completely unprepared. Memorizing your speech is even worse than reading it. All the objections that apply to the read speech also apply to the memorized speech. Spontaneity is gone. The speech can sound stilted. Often, delivery is too rapid. Concentration is on the words, not the ideas. Sometimes the speech sounds too formal, like a written essay. There is minimal feedback or other contact with the audience. And what happens if your mind goes completely blank or if an audience member interrupts? The entire presentation will likely fall apart. Memorizing a speech puts entirely too much pressure on the speaker.

That said, there are a couple of parts of the speech that you may want to have memorized -or practiced so well that you can deliver them almost as if memorized. These include:

Your introduction:  It sets the stage for the entire speech. The words should be well chosen and rehearsed. You may find that as you repeat this portion of the speech during your rehearsals you do come to memorize it word for word. If so, this is fine. After all, once you have determined the best way of saying something, why not use it? Just make sure the presentation does not sound memorized. Your conclusion:  The summary and call to action are the final words that your audience will hear. As with the introduction, if you practice this repeatedly you will develop the best way to say what you want and you will probably have perfected this portion of the speech.

Impromptu Speech

There will come a time for all of us when we are asked to “say a few words ” without much preparation.  You haven’t prepared any notes, you haven’t practiced what you’ll say, and you’re being asked to “wing it. ” While this may seem incredibly scary, impromptu presentations are the most common type of public speaking. You’re in class and suddenly the professor wants to hear how group projects are going. You, as the leader of your group, are asked to stand and briefly discuss what the group is doing and how much you’ve completed so far. That’s an impromptu speech. You didn’t know when you headed to class that day that you’d be speaking in public, but you did it. No sweat! Or maybe you’re in a meeting at work and the boss announces that he wants you to brief everyone in the meeting on the new equipment being installed that afternoon. Again, no prior planning, no notes, you just do it. That’s impromptu speaking.

Extemporaneous Speech

The focus of most college courses in public speaking is the extemporaneous speech.  This is because this is the type of speech used most in business, education, preaching, and political affairs. Few of us will ever have a professional staff of speechwriters or ever deliver a speech with the aid of a teleprompter. But when you do have a speech or presentation to deliver, you’ll want to sound prepared, authoritative, and clear.

Simply stated, an extemporaneous speech is one where you will have time for preparation and practice but will not be expected to read from a manuscript or to have the speech memorized.  The question most students ask is, “How much time should be spent in preparation and practice? ” Perhaps Mark Twain said it best. When speaking about preparing for an impromptu speech, he noted, “It usually takes more than three weeks to prepare a good impromptu speech ” (King). While celebrated as a humorist, there is much truth in his words. To appear to be speaking off the cuff, and to do it well, you must prepare thoroughly and practice to perfection. When you speak extemporaneously, it means you’ve had ample time to prepare and research and that you have rehearsed your speech (many times) using an outline or notes to remind you of the progression of ideas you wish to present. You will follow all the normal steps outlined in the earlier chapters. Choose a topic, narrow appropriately, analyze your audience, choose your supports, and create an outline. You will know your speech so well and will amaze your audience!

Fundamentals of Public Speaking Copyright © by Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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The 5 Different Types of Speech Styles

Human beings have different ways of communicating . No two people speak the same (and nor should they). In fact, if you’ve paid any attention to people’s speeches around you, you might have already noticed that they vary from speaker to speaker, according to the context. Those variations aren’t merely coincidental. 

The 5 Different Types of Speech Styles (Table)

Martin Joos, a famous german linguist and professor, was the first one to organize the speeches according to their variations, having come up with five speech styles, depending on their degree of formality: 

1. Frozen Style (or Fixed speech)

A speech style is characterized by the use of certain grammar and vocabulary particular to a certain field, one in which the speaker is inserted. The language in this speech style is very formal and static, making it one of the highest forms of speech styles. It’s usually done in a format where the speaker talks and the audience listens without actually being given the space to respond. 

Application: It’s generally reserved for formal settings such as important ceremonies (for instance, a ceremony at the royal palace or one in which a country’s president is present), weddings, funerals, etc. 

Examples: a presidential speech, an anthem, and a school creed.

2. Formal Style

This style, just like the previous one, is also characterized by a formal (agreed upon and even documented) vocabulary and choice of words, yet it’s more universal as it doesn’t necessarily require expertise in any field and it’s not as rigid as the frozen style. 

The language in this speech is respectful and rejects the use of slang, contractions, ellipses and qualifying modal adverbials. Oftentimes the speaker must plan the sentences before delivering them. 

Application: Although it’s often used in writing, it also applies to speaking, especially to medium to large-sized groups. It’s also the type of speech that should be used when communicating with strangers and others such as older people, elders, professionals, and figures of authority. 

Examples: meetings (corporate or other formal meetings), court, class, interview, speech, or presentation. 

3. Consultative Style 

The third level of communication it’s a style characterized by a semi-formal vocabulary, often unplanned and reliant on the listener ’s responses and overall participation. 

Application: any type of two-way communication, dialogue, whether between two people or more, where there’s no intimacy or any acquaintanceship. 

Examples: group discussions, teacher-student communication, expert-apprentice, communication between work colleagues or even between employer-employee, and talking to a stranger. 

4. Casual Style (or Informal Style) 

As the name says, this style is characterized by its casualty, with a flexible and informal vocabulary that may include slang. It’s usually unplanned, pretty relaxed, and reliant on the fluid back and forth between those involved, without any particular order. 

Application: used between people with a sense of familiarity and a relatively close relationship, whether in a group or in a one-on-one scenario.

Examples: chats with friends and family, casual phone calls, or text messages. 

5. Intimate Style

This is the speech style that’s reserved for people who have a really close connection. It’s casual and relaxed and goes beyond words, as it incorporates nonverbal communication and even personal language codes, such as terms of endearment and expressions whose meaning are only understood by the participants, besides slang. 

Application: used between people who share an intimate bond. 

Examples: chats between best friends, boyfriend and girlfriend, siblings and other family members, whether in messages, phone calls, or personally.  

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4 factors that influence speech styles.

Although knowing the definition and some examples of situations in which each speech style might apply is helpful, there are four important factors that are key in speech styles. These factors help the speakers understand when it is appropriate to use one style instead of the other. They are: 

1. The Setting 

The setting is essentially the context in which the speech shall take place. It’s probably the most important factor to be considered when choosing which speech style to use as nothing could be more harmful than applying the wrong speech style to the wrong setting. 

Although it’s a factor that’s exhausted and diverse,  to make things simple for you, I’ve divided them in three main categories: 

• Formal Settings:  
• Casual Settings: 

In these settings, people are more relaxed and less uptight than in formal settings. Since there’s a degree of familiarity between those speaking, even though people are not necessarily intimate, the speaker can apply either consultative or casual speech styles. Some examples of these settings include weddings, company or team meetings, and school classes. 

• Informal Settings: 

These settings are more open than casual ones as there are almost no rules to how people should interact. Everyone in it either has a deep degree of familiarity or intimacy. The styles of speeches that are used in these settings are Casual and Intimate. A few examples of these settings are family and friends gatherings, private conversations, etc. 

Misreading the setting can be really embarrassing and have devastating consequences. If, for instance, you make inappropriate jokes in a work meeting or use slang words, you could be perceived as unprofessional and disrespectful, and that could cost you your job. 

2. The Participants  

Your audience, the people to whom your speech is directed, or the people you interact with are decisive factors when choosing your speech style. 

To put it simply: 

• Reserve Frozen and Formal styles for people whom you respect and are not intimate or even familiar with ,  either because of their position in society or because of their position in relation to you. These can be authority figures or even superiors in your workplace and strangers.
• Use Consultative and Casual speech styles with people who, even though they are familiar to you (either because you both know each other or interact often), still owe them a certain level of respect . These can be people in your workplace such as your colleagues and business partners, people in school, elders and older family members, neighbors, acquaintances and even strangers . 
• Feel free to use Intimate speech styles with anyone who you share an intimate bond with . These can be your friends and your immediate and extended family members .

3. The Topic 

Speech styles can give appropriate weight to serious topics, just as they can help alleviate the heaviness of certain topics. There’s no specific rule of which style to use with each topic, actually, when it comes to topics, the choice should be more intuitive and keep in mind the other factors. 

For example, sometimes, when making a presentation about a serious topic at a conference, you might want to mix formal speech with a more consultative or casual speech by sliding in a joke or two in between your presentation, as this helps lighten up the mood. 

4. The Purpose of The Discourse or Conversation 

The purpose of your discourse is your main motivation for speaking.  Just like with the topic, when it comes to choosing the speech style taking into account the purpose, the choice is mostly intuitive and keeps in mind the other factors. 

You should remember never to mix a business-centered discussion, where the purpose is mostly professional and formal, with a mainly informal speech of speaking. 

Speaker Styles

• Content-rich speaker:  

A content-rich speaker is one whose aim is to use the speech to inform. He is factual and very objective and focused on providing all the information the audience or receptor of the message needs.

A man speaking in a presentation could be an example of this, or even a lawyer defending a case in court. 

• Funny or humorous speakers:

As the name already suggests, this type of speaker uses humor as a tool to help them deliver their message. Even when delivering facts, they make jokes to lighten things up and break the tension. 

Stand-up comedians are a great example of this type of speaker. 

• Storyteller: 

This type of speaker usually relies on the story format to deliver his message; whether it’s factual or not is not relevant as long as the main message behind the story is relevant to the receptor. 

Usually, the type of speaker is not fixed in each speech style; one person can be many types of speakers depending on the speech style that they are using and keeping in mind the factors that influence the choice of the speech style. 

Make sure you weigh all factors equally before choosing a speech style. You don’t want to be THAT person bringing up an intimate subject to a friend in front of a group of strangers during a business meeting where the subject has nothing to do with whatever you’re talking about.

What’s The Importance of Speech Styles In Communication 

Using and knowing speech styles is the key to effective communication. Choosing the right way to communicate in different settings and with different people is what separates a good communicator from a bad communicator. 

Knowing the speech styles and the rules that apply to each of them saves you from embarrassment and positions you as someone of principles and respectful, especially in formal and conservative settings. 

Besides that, people tend to gravitate more towards and get influenced by good communicators; therefore, learning something new in that area and improving the quality of your speech and presentations will only benefit you. 

Further Readings

Speech Styles- ELCOMBLUS

Types of Speech Styles | PDF | Sentence (Linguistics) | Cognitive Science- SCRIBD

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Home Blog Design Exploring the 12 Different Types of Slides in PowerPoint

Exploring the 12 Different Types of Slides in PowerPoint

Presentations are an important communication tool in professional and academic environments. Effective slide design is not merely about aesthetics; it’s about enhancing comprehension, engagement, and retention of information. Each type of slide serves a specific purpose and requires thoughtful consideration in its creation and application. This guide explores twelve common types of slides, explaining their purposes, typical usage scenarios, essential components, and strategies for maximum effectiveness.

Table of Contents

Title Slide

Picture slide, agenda slide, introduction slide, summary slide, thank you slide, quote slide, chart & diagram slide, table slide, animation & video slide, call-to-action slide, final words.

The title slide sets the tone and context for the presentation. It’s our main opportunity to make a strong first impression and establish the speaker’s credibility regarding aesthetics and professionalism.

As the core point in how to start a presentation , the title slide gives a clear indication of the topic, the presenter’s identity, and relevant contextual data. Let’s see which are the components of the title slide.

• Main Title: This is the focal point of the slide. It should be concise yet descriptive enough to clearly explain the presentation’s focus. The font size should be large enough to be readable from the back of the room.
• Subtitle: If necessary, provide additional clarification or a more detailed descriptor of the presentation’s scope.
• Presenter’s Name and Details: Includes full name, job title, and affiliation. Positioned for easy visibility but without overshadowing the main title.
• Date and Venue: These are important for context, especially if the presentation might be referenced later or is part of a larger conference or seminar.
• Design Elements: The layout should reflect corporate or personal branding, using logos, specific color schemes, and fonts. It should also be clean and not cluttered, maintaining a professional appearance.

The title slide should be crafted around a concept that is valid for different types of slides: less is more. Maintain a high contrast between the text and the background, but don’t overdo it; otherwise, you will affect the readability of your slides . If you’re using a background image, ensure it does not distract the audience’s attention from your speech. Alternatively, we can add a fade-in or morph effect for the text to create neat transitions and grab the audience’s attention without being distracting.

For more information, read our tutorial on how to add title slides in PowerPoint .

We call a picture slide to those who use strong visual imagery to aid in storytelling presentations , making concepts tangible, providing an emotional impact, or those who serve to illustrate case studies .

Picture slides are mainly used to illustrate complex concepts , but they are also an element that can add dynamism to a presentation, making the overall presentation less “boring” than just sticking to data and tables. The components of picture slides are:

• High-Quality Image: The image should dominate the slide and be directly relevant to the accompanying content. It should be sharp and have appropriate rights for use – meaning we cannot claim an image from a professional photographer as it is. Either work with royalty-free pictures or with your own images (or work your way around Midjourney to create AI-images).
• Minimal Text: If text is necessary, it should not compete with the image. Placement should be thoughtful, ensuring that the image remains the focus. In some particular scenarios, text can be the image, as we see in portraits made out of words.
• Caption: Optional, but can help provide context or cite the source of the image. Also, captions help people with auditory impairments to comprehend the reason why the image is being shown.

Aim to choose images that evoke the emotion you want to convey in your presentation. For an appropriate layout, you can use the rule of thirds for a balanced composition or half-and-half if you are presenting the image alongside relevant written data. Avoid oversaturated images or heavily dramatic black-and-white effects.

We’re all used to text slides. That being said, good design practices regarding text slides don’t consider having huge walls of text with the sole excuse of “delivering information.” Layouts matter. Presenters should stick to a column layout where the information is summarized and arranged using presentation aids to break up the written format monotony and ensure audience engagement .

Text slides can contain the following elements:

• Headline: Clearly states the topic or point of the slide. It should be written in a distinctive type format than the rest of the body text.
• Body Text: Should be organized in short, concise paragraphs. Limit the text to essential information to avoid overwhelming the audience. Take special care when selecting the font for the presentation to ensure legibility.
• Visual References: Icons or tiny graphics can help illustrate points and break up text, enhancing readability and retention.

Always pay attention to legibility. Although bullet points can be helpful in organizing information, some viewers may find them reiterative, like everything is important—hence the reason why we shouldn’t abuse them. You can emphasize words or important phrases with bold, italics, or color changes. Ensure that the text-to-whitespace balance is accurate to prevent crowded slides.

After delivering the title slide, a good practice is to disclose the structure of the topics to be presented. This is where agenda slides are incredibly handy. They help the audience manage their expectations from the presentation and also structure the presentation’s logical flow. As a tool, they are useful in lengthy business presentations or academic presentations in which presenters review the concepts in the format of presentation handouts (or directly by checking the slide deck if it’s facilitated by the event’s organizers).

Agenda slides are usually built out of these components:

• List of Topics: Clearly enumerated or bulleted, each representing a key section of the presentation. They can list or not the slide number in which they are shown.
• Timings: Optional, but it can be helpful to indicate how long each section is expected to last.
• Progress Indicator: Visual elements like checkmarks or arrows can show what has been covered and what remains to be done.

Using distinctive headings can keep the slide clean. If we use hyperlinks in PowerPoint for our agenda slide, we can mention them during the speech so there are no abrupt jumps between slides. 

The introduction slide is designed to provide a background or context for the topic presented, delivering the key concepts, theories, or frameworks required to understand the rest of the presentation.

The introduction slide is placed right after the agenda slide. After the concepts of the introduction slide are delivered, a smooth transition can direct the presentation’s flow toward the core concepts of the presentation. In terms of the introduction slide’s components, we can count:

• Key Concepts: Briefly introduce and define critical concepts or terms that will be recurrent throughout the presentation.
• Context Setting: Provide any necessary historical, social, or academic context that frames the topic appropriately.
• Objectives: Clearly outline what the presentation aims to achieve, helping to set the audience’s expectations about the takeaways.
• Engaging Visuals: Relevant images, icons, or brief animations can help highlight important elements and make the slide more engaging.

In general lines, the introduction slide should have visual elements but not be overwhelming for the audience. The visuals must not distract, and we cannot use bold color combinations that take the focus away from the message. Using diagrams can also help to present key concepts effectively.

At the final stages of a presentation, we can use the summary slide to review all the key points discussed throughout the presentation. It’s typically placed before the closing remarks, “thank you” slide, or Q&A session. Summary slides help recap the information presented, making it easier to process the key takeaways.

We can count these elements in a summary slide:

• Key Points: Summarize the main points covered in a clear, easy-to-read format.
• Visual Recap: Use simple graphics, charts, or callouts to represent significant data or conclusions visually.
• Concluding Remark: A sentence or two that encapsulates the overarching message or conclusion of the presentation.

Use consistent styling with the earlier slides for a cohesive aesthetic. You can apply levels of hierarchy to the concepts summarized through color or size variations in text.

When preparing for how to end a presentation , the thank you slide is a formal conclusion format. It is always the last slide available in the presentation, and it offers a moment to express gratitude to the audience for their attention, time, and participation. Let’s review which elements make a successful thank you slide:

• Thank You Note: A simple, clear expression of gratitude. It doesn’t require fancy graphics.
• Presenter’s Contact Information: Include an email address, phone number, or social media handles for further communication.
• Invitation for Questions: A prompt that encourages the audience to engage in discussion or ask questions about the presentation.

The transition between the thank you slide and the questions and answers session has to be smooth. Therefore, it’s vital to put an invitation to questions rather than just signaling the slide as the conclusion. A subtle background that follows the slide deck’s aesthetic is always a plus.

Quote slides integrate wisdom, authority, or inspiration from well-known or respected sources into your presentation. They can provide powerful support for your arguments or serve as a motivational element within your talk.

This type of PowerPoint slide is ideal for emphasizing a point, sparking reflection, or inspiring the audience. Use them to underscore the relevance of an idea or introduce a shift in the presentation’s focus.

The components of the quote slide are:

• The Quote: Clearly presented and attributed to the speaker or writer. The text should be legible with enough emphasis to stand out.
• Author’s Name and Credentials: Provide context for the quote by including the author’s name and, if relevant, their credentials or why they are an authority on the topic.
• Related Imagery or Background: An image or abstract design that complements the theme of the quote can enhance its impact.

Work with a quote PowerPoint template that effectively highlights the quote through a professional layout. For visibility, a strong contrast must be maintained between the text and the background; therefore, text boxes with backgrounds are commonly used. If using an image, select one that enhances rather than competes with the text.

Chart and diagram slides are essential for visually representing data, showing relationships, illustrating processes, and explaining complex systems. They transform numbers and abstract concepts into more digestible graphic formats that enhance audience understanding. We can choose between charts and graphs depending on the kind of data to represent, but diagrams often help to contextualize the raw data for simpler explanations.

Use these slides when discussing data trends, comparisons, workflow processes, or hierarchical structures. They are particularly helpful in business presentations, scientific discussions, and any scenario where visual simplification of complex data is beneficial.

The main components for any chart or diagram slide are:

• Chart or Diagram: Select the appropriate type (e.g., bar chart , pie chart , flowchart , organizational chart ) based on the data or process you are illustrating.
• Labels and Legends: Essential for clarity, they help the audience understand what each part of the chart or diagram represents.
• Titles and Subtitles: They clearly indicate what the graphic explains or highlights.
• Annotations or Callouts: Use these to emphasize key points or data within the chart or diagram.

Keep all text in graphs readable and clear. Animated effects can show a progression or illustrate relationships more dynamically. In terms of colors, use contrasting colors for data sets to aid in differentiation. 

For more information, check our collection of chart PowerPoint templates .

The other format for representing data in presentation slides is tables. Tables can structure data sets systematically and allow for the presentation of detailed data in a comparative and accessible format. For this reason, they are ideal for showing exact figures and relationships between items.

These slides are especially useful in financial, research, or technical presentations where precise data needs to be compared or detailed specifications have to be presented side by side. We can identify the following elements in table slides:

• Table: Clearly segmented into rows and columns. Headers should be distinct to guide the viewer through the data.
• Row and Column Labels: These should describe the data they contain succinctly and clearly.
• Highlighting: Use shading, bolding, or color-coding to emphasize important data points or trends within the table.
• Footnotes or Source Citations: If the data comes from external sources or requires additional explanation, include this information in a discreet but readable manner.

In design terms, tables should be kept as neat as possible. All text must be legible, with sufficient spacing and an appropriate font size (no less than 11 pt). Colors can be used to differentiate between data sets, but avoid using too many colors, as they can lead to confusion. 

For more information, check our collection of PowerPoint table templates .

Sometimes, images aren’t enough. Video presentations and vector image animations are powerful tools, as they can be planned to enhance storytelling. The average duration depends on the total presentation length, but they shouldn’t take more than 30% of the total allotted time (as otherwise, the attendees are just streaming video rather than viewing a presentation). 

When it comes to the components of this type of slide, we can find:

• Embedded Video or Animation: This should be high quality (720p minimum) and directly relevant to the presented content.
• Playback Controls: Clearly visible to allow easy control during the presentation.
• Brief Descriptions or Introductions: Provide context or prepare the audience for what they will see.

As a presenter, your job is to ensure the video or animation is seamlessly integrated into the presentation, both technically and from a design perspective. This means testing the playback functionality multiple times prior to the presentation.

Also, check our collection of animated PowerPoint templates .

We conclude this list with a slide to persuade the audience to take specific action following the presentation. Call-to-action slides, or CTA slides, encourage the viewers to take action, such as further conversation, purchasing an item or service, or participating in a project.

It is typically placed at the end of the presentation, following the summary and thank you slide, to motivate immediate action. Its components are:

• Clear Directive: The CTA itself should be straightforward and compelling, such as “Register Now,” “Join Us,” or “Visit Our Website.”
• Reasons to Act: Briefly reiterate the benefits or importance of taking the action, enhancing the persuasive appeal.
• Contact Information or Links: Provide all necessary links or contact details to make it easy for the audience to know how to act.

The CTA slide should feature a design that grabs attention. Use strong, action-oriented language and a large, readable text. 

As we’ve seen, harnessing the usage of these different types of slides helps us become better presenters, with our message being tailored to specific needs. Create your own slide decks by implementing the guidance listed in this article and customize the slides each time for a unique experience.

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Design, Presentation Approaches Filed under Design

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Watch CBS News

NFL responds to Kansas City Chiefs kicker Harrison Butker's commencement speech urging women to be homemakers

By Christopher Brito

Updated on: May 16, 2024 / 10:49 AM EDT / CBS News

The NFL has responded to Kansas City Chiefs kicker Harrison Butker 's controversial commencement speech at Benedictine College, where he urged women to be homemakers and railed against Pride Month. The league said in a statement to CBS News that it doesn't hold his views. 

"Harrison Butker gave a speech in his personal capacity," said Jonathan Beane, the senior vice president and chief diversity and inclusion officer at the NFL. "His views are not those of the NFL as an organization. The NFL is steadfast in our commitment to inclusion, which only makes our league stronger."

The organization's response comes after backlash over the three-time Super Bowl champion's remarks. In a 20-minute address last weekend at the Catholic liberal arts school, he took aim at Pride Month, women in the workforce, President Biden and abortion. 

Butker, who has made his conservative Catholic beliefs well known, began his address by attacking what he called "dangerous gender ideologies" in an apparent reference to Pride month, which has been celebrated in June since the Stonewall riots in 1969.

View this post on Instagram A post shared by CBS News (@cbsnews)

In a different part of this speech, he said, "Things like abortion, IVF, surrogacy, euthanasia, as well as a growing support for degenerative cultural values in media all stem from the pervasiveness of disorder." He also condemned the president for his handling of the COVID-19 pandemic and for his pro-abortion stance, despite being Catholic himself. 

He later addressed the women in the audience, suggesting that their "most important title" should be that of "homemaker."

"I think it is you, the women, who have had the most diabolic lies told to you," Butker said. "Some of you may go on to lead successful careers in the world, but I would venture to guess that the majority of you are most excited about your marriage and the children you will bring into this world. I can tell you that my beautiful wife Isabelle would be the first to say her life truly started when she started living her vocation as a wife and as a mother."

The kicker also quoted Taylor Swift's song "Bejeweled" while criticizing the Catholic church and its clergy for being "overly familiar" with their parishioners. 

"As my teammate's girlfriend says, 'familiarity breeds contempt,'" Butker said, referencing  Travis Kelce .

Butker received criticism from many online, including former Kansas City commissioner Justice Horn. "Harrison Butker doesn't represent Kansas City nor has he ever. Kansas City has always been a place that welcomes, affirms, and embraces our LGBTQ+ community members," Horn said on social media. 

The Los Angeles Chargers also mocked Butker in their schedule release video , showing him cooking in a kitchen and causing a fire as a Sims character. 

A petition on Change.org has been circulating calling for the dismissal of Butker. It's collected more than 95,000 signatures so far. 

• Kansas City Chiefs

Christopher Brito is a social media manager and trending content writer for CBS News.

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Introducing GPT-4o: OpenAI’s new flagship multimodal model now in preview on Azure

By Eric Boyd Corporate Vice President, Azure AI Platform, Microsoft

Posted on May 13, 2024 2 min read

• Tag: Copilot
• Tag: Generative AI

Microsoft is thrilled to announce the launch of GPT-4o, OpenAI’s new flagship model on Azure AI. This groundbreaking multimodal model integrates text, vision, and audio capabilities, setting a new standard for generative and conversational AI experiences. GPT-4o is available now in Azure OpenAI Service, to try in preview , with support for text and image.

Azure OpenAI Service

A step forward in generative AI for Azure OpenAI Service

GPT-4o offers a shift in how AI models interact with multimodal inputs. By seamlessly combining text, images, and audio, GPT-4o provides a richer, more engaging user experience.

Launch highlights: Immediate access and what you can expect

Azure OpenAI Service customers can explore GPT-4o’s extensive capabilities through a preview playground in Azure OpenAI Studio starting today in two regions in the US. This initial release focuses on text and vision inputs to provide a glimpse into the model’s potential, paving the way for further capabilities like audio and video.

Efficiency and cost-effectiveness

GPT-4o is engineered for speed and efficiency. Its advanced ability to handle complex queries with minimal resources can translate into cost savings and performance.

Potential use cases to explore with GPT-4o

The introduction of GPT-4o opens numerous possibilities for businesses in various sectors: 

• Enhanced customer service : By integrating diverse data inputs, GPT-4o enables more dynamic and comprehensive customer support interactions.
• Advanced analytics : Leverage GPT-4o’s capability to process and analyze different types of data to enhance decision-making and uncover deeper insights.
• Content innovation : Use GPT-4o’s generative capabilities to create engaging and diverse content formats, catering to a broad range of consumer preferences.

Exciting future developments: GPT-4o at Microsoft Build 2024 

We are eager to share more about GPT-4o and other Azure AI updates at Microsoft Build 2024 , to help developers further unlock the power of generative AI.

Get started with Azure OpenAI Service

Begin your journey with GPT-4o and Azure OpenAI Service by taking the following steps:

• Try out GPT-4o in Azure OpenAI Service Chat Playground (in preview).
• If you are not a current Azure OpenAI Service customer, apply for access by completing this form .
• Learn more about  Azure OpenAI Service  and the  latest enhancements.  
• Understand responsible AI tooling available in Azure with Azure AI Content Safety .
• Review the OpenAI blog on GPT-4o.

Let us know what you think of Azure and what you would like to see in the future.

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