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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

businesswoman-speaking-from-a-podium-to-an-audience-in-a-conference-room-how-to-give-a-good-presentation

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

  • Don’t place blocks of small text on a single slide
  • Use a minimalistic background instead of a busy one
  • Ensure text stands out against the background color
  • Only use high-resolution photos
  • Maintain a consistent font style and size throughout the presentation
  • Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love, and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Group-of-a-business-people-having-meeting-in-a-conference-room-how-to-give-a-good-presentation

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

  • Speak with open arms and avoid crossing them
  • Keep a reasonable pace and try not to stand still
  • Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

  • Use a quote from a well-known and likable influential person 
  • Ask a rhetorical question to create intrigue
  • Start with an anecdote to add context to your talk 
  • Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Woman-presenting-charts-and-data-to-work-team-how-to-give-a-good-presentation

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Enhance your presentation skills

Discover coaching that transforms your public speaking and boosts your confidence in presenting.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

6 presentation skills and how to improve them

How to make a presentation interactive and exciting, tell a story they can't ignore these 10 tips will teach you how, 3 stand-out professional bio examples to inspire your own, how to write a speech that your audience remembers, reading the room gives you an edge — no matter who you're talking to, 18 effective strategies to improve your communication skills, writing an elevator pitch about yourself: a how-to plus tips, your guide to what storytelling is and how to be a good storyteller, similar articles, how to pitch ideas: 8 tips to captivate any audience, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, fear of public speaking overcome it with these 7 tips, how to not be nervous for a presentation — 13 tips that work (really), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

How to make a good presentation

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

have a good presentation

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

have a good presentation

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

have a good presentation

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Peloton Pitch Deck - Conclusion

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

have a good presentation

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

Venngage Real Time Collaboration

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

have a good presentation

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

have a good presentation

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

have a good presentation

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

have a good presentation

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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  • A - Z List of Presentation Skills
  • General Presentation Skills
  • What is a Presentation?
  • Preparing for a Presentation
  • Organising the Material
  • Writing Your Presentation
  • Deciding the Presentation Method
  • Managing your Presentation Notes
  • Working with Visual Aids
  • Presenting Data
  • Managing the Event
  • Coping with Presentation Nerves
  • Dealing with Questions
  • How to Build Presentations Like a Consultant
  • 7 Qualities of Good Speakers That Can Help You Be More Successful
  • Self-Presentation in Presentations
  • Specific Presentation Events
  • Remote Meetings and Presentations
  • Giving a Speech
  • Presentations in Interviews
  • Presenting to Large Groups and Conferences
  • Giving Lectures and Seminars
  • Managing a Press Conference
  • Attending Public Consultation Meetings
  • Managing a Public Consultation Meeting
  • Crisis Communications
  • Elsewhere on Skills You Need:
  • Communication Skills
  • Facilitation Skills
  • Teams, Groups and Meetings
  • Effective Speaking
  • Question Types

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How can you make a good presentation even more effective?

This page draws on published advice from expert presenters around the world, which will help to take your presentations from merely ‘good’ to ‘great’.

By bringing together advice from a wide range of people, the aim is to cover a whole range of areas.

Whether you are an experienced presenter, or just starting out, there should be ideas here to help you to improve.

1. Show your Passion and Connect with your Audience

It’s hard to be relaxed and be yourself when you’re nervous.

But time and again, the great presenters say that the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

Be honest with the audience about what is important to you and why it matters.

Be enthusiastic and honest, and the audience will respond.

2. Focus on your Audience’s Needs

Your presentation needs to be built around what your audience is going to get out of the presentation.

As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.

While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.

You need to make it easy for your audience to understand and respond.

3. Keep it Simple: Concentrate on your Core Message

When planning your presentation, you should always keep in mind the question:

What is the key message (or three key points) for my audience to take away?

You should be able to communicate that key message very briefly.

Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words.

Whichever rule you choose, the important thing is to keep your core message focused and brief.

And if what you are planning to say doesn’t contribute to that core message, don’t say it.

4. Smile and Make Eye Contact with your Audience

This sounds very easy, but a surprisingly large number of presenters fail to do it.

If you smile and make eye contact, you are building rapport , which helps the audience to connect with you and your subject. It also helps you to feel less nervous, because you are talking to individuals, not to a great mass of unknown people.

To help you with this, make sure that you don’t turn down all the lights so that only the slide screen is visible. Your audience needs to see you as well as your slides.

5. Start Strongly

The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it.

They will give you a few minutes’ grace in which to entertain them, before they start to switch off if you’re dull. So don’t waste that on explaining who you are. Start by entertaining them.

Try a story (see tip 7 below), or an attention-grabbing (but useful) image on a slide.

6. Remember the 10-20-30 Rule for Slideshows

This is a tip from Guy Kawasaki of Apple. He suggests that slideshows should:

  • Contain no more than 10 slides;
  • Last no more than 20 minutes; and
  • Use a font size of no less than 30 point.

This last is particularly important as it stops you trying to put too much information on any one slide. This whole approach avoids the dreaded ‘Death by PowerPoint’.

As a general rule, slides should be the sideshow to you, the presenter. A good set of slides should be no use without the presenter, and they should definitely contain less, rather than more, information, expressed simply.

If you need to provide more information, create a bespoke handout and give it out after your presentation.

7. Tell Stories

Human beings are programmed to respond to stories.

Stories help us to pay attention, and also to remember things. If you can use stories in your presentation, your audience is more likely to engage and to remember your points afterwards. It is a good idea to start with a story, but there is a wider point too: you need your presentation to act like a story.

Think about what story you are trying to tell your audience, and create your presentation to tell it.

Finding The Story Behind Your Presentation

To effectively tell a story, focus on using at least one of the two most basic storytelling mechanics in your presentation:

Focusing On Characters – People have stories; things, data, and objects do not. So ask yourself “who” is directly involved in your topic that you can use as the focal point of your story.

For example, instead of talking about cars (your company’s products), you could focus on specific characters like:

  • The drivers the car is intended for – people looking for speed and adventure
  • The engineers who went out of their way to design the most cost-effective car imaginable

A Changing Dynamic – A story needs something to change along the way. So ask yourself “What is not as it should be?” and answer with what you are going to do about it (or what you did about it).

For example…

  • Did hazardous road conditions inspire you to build a rugged, all-terrain jeep that any family could afford?
  • Did a complicated and confusing food labelling system lead you to establish a colour-coded nutritional index so that anybody could easily understand it?

To see 15 more actionable storytelling tips, see Nuts & Bolts Speed Training’s post on Storytelling Tips .

8. Use your Voice Effectively

The spoken word is actually a pretty inefficient means of communication, because it uses only one of your audience’s five senses. That’s why presenters tend to use visual aids, too. But you can help to make the spoken word better by using your voice effectively.

Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention.

For more about this, see our page on Effective Speaking .

9. Use your Body Too

It has been estimated that more than three quarters of communication is non-verbal.

That means that as well as your tone of voice, your body language is crucial to getting your message across. Make sure that you are giving the right messages: body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage.

Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible.

10. Relax, Breathe and Enjoy

If you find presenting difficult, it can be hard to be calm and relaxed about doing it.

One option is to start by concentrating on your breathing. Slow it down, and make sure that you’re breathing fully. Make sure that you continue to pause for breath occasionally during your presentation too.

For more ideas, see our page on Coping with Presentation Nerves .

If you can bring yourself to relax, you will almost certainly present better. If you can actually start to enjoy yourself, your audience will respond to that, and engage better. Your presentations will improve exponentially, and so will your confidence. It’s well worth a try.

Improve your Presentation Skills

Follow our guide to boost your presentation skills learning about preparation, delivery, questions and all other aspects of giving effective presentations.

Start with: What is a Presentation?

Continue to: How to Give a Speech Self Presentation

See also: Five Ways You Can Do Visual Marketing on a Budget Can Presentation Science Improve Your Presentation? Typography – It’s All About the Message in Your Slides

How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

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The secret structure of great talks

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The beauty of data visualization

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TED's secret to great public speaking

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How to speak so that people want to listen

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How great leaders inspire action

Storydoc

How to Make Effective Impactful Presentations (Tips & Tools)

Learn how to make a good presentation great - step-by-step with examples. Learn the principles, guidelines & qualities needed to prepare captivating slides.

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Dominika Krukowska

12 minute read

How to make good presentations

Short answer

Short answer: how to make a good presentation.

Start with a surprising statement, a bold promise, or a mystery

Provide context with a bit of background information

Structure your presentation within a story framework

Make every word count, and use as few as possible

Use visuals only to support your presentation text

Use interactive design to make your audience active participants

End by telling your audience what they can do with what they’ve learned

Boring presentations are instantly forgotten. How’s yours?

Lifeless presentations can spell doom for your message, leaving your audience disengaged and your goals unreached.

The price of a mediocre presentation is steep; missed opportunities, unimpressed prospects, and a bad rep.

In a world where everyone has grown to expect a good story, a boring presentation will be instantly forgotten. Like a drop in the ocean.

But not all is lost.

This post will teach you how presentation pros create compelling narratives and leverage the latest tech tools to command attention, drive a powerful message, and get shared like gossip.

Let’s get started!

How to prepare a presentation?

The successful presenter understands the value of small details and thorough preparation like the seasoned chef knows the importance of quality ingredients and careful technique for serving a 5 star dish

But where do you start?

Step-by-step guide for preparing a presentation:

1. Define your objective

Every presentation needs a clear goal. Are you looking to persuade, educate, or motivate? Perhaps you aim to showcase a product, or share insights about a recent project.

Defining your objective early on will guide your content creation process, helping you to focus your message and structure your presentation effectively. Think of your objective as the North Star guiding your presentation journey.

2. Analyze your audience

Next up, who are you talking to? Your audience should shape your presentation as much as your objective does. Understanding their needs, interests, and background will enable you to tailor your message to resonate with them.

Are they experts in your field, or are they novices looking for an introduction? What questions might they have? The more you know about your audience, the more compelling your presentation will be.

3. Research your topic

Once you've defined your objective and analyzed your audience, it's time to delve deep into your topic. Comprehensive research lays the groundwork for a robust, credible presentation.

Don't just scratch the surface – explore different perspectives, recent developments, and key statistics. This will not only enhance your understanding but also equip you with a wealth of information to answer any questions your audience might have.

4. Choose the right delivery format

Finally, consider the best format to deliver your message.

The right format can make all the difference in how your message is received, so choose wisely!

PowerPoint presentations are classic and easy to work with. But PowerPoint and Google slides are not so versatile in terms of their content experience. They're static, packed with information, and all look alike.

Our own presentation maker offers interactive, personalized, and multimedia content experience.

Data from our research of over 100K presentation sessions shows that audiences engage with Storydoc presentations 103% better than PowerPoint.

have a good presentation

How to create an effective presentation?

There’s part art and part science in creating high-engagement high-impact presentations.

An effective presentation is the painstaking result of well-organized content, visuals that support and elevate your message, simplifying complex information, and personalizing wherever possible.

I wrote this post to teach you how to do all these, and a few things more.

Ready to learn? Let's dive in!

How to organize your presentation content?

Crafting a compelling presentation is like writing a page-turner.

You need to captivate your audience, maintain their interest, and guide them effortlessly through your narrative.

But how do you transform a heap of information into a well-structured presentation you can’t stop reading? There’s a structure you can follow.

3-step process for organizing a magnetic presentation:

1. Prioritize content

Your presentation should immediately capture interest and demonstrate relevance before moving on to establish understanding .

A) Build interest:

Begin with a strong hook that grabs your audience's attention. This could be an intriguing statistic, a powerful image , or an engaging question. It should stir curiosity and make your audience eager to hear more.

B) Establish relevance:

Once you have their attention it's time to establish why your presentation matters to your audience.

Address your audience's main concerns. Make sure your content directly speaks to these pain points, and address them in order of importance.

2. Build anticipation

A great presentation is like getting a new car – it builds anticipation, takes you on a thrilling ride, and ends with you wanting to share the experience with all your friends.

Start with a compelling problem your audience relates to and follow up with a promise of an amazing way they can solve it. This problem-solution dynamic creates a suspense that keeps your audience glued to your presentation.

3. Use a story framework

Finally, use a story framework to give your presentation structure and flow.

Begin with a big idea that underpins your presentation. Then delve into the problem, showcasing why it needs attention. Present your solution, painting a vision of a better future for your audience.

Weave in concrete examples of how your solution changes lives.

Tell the story of WHO you helped, WHAT the situation was before and after your solution, WHERE and WHEN it happened, WHY it worked and HOW it made them feel.

If you’re writing a business presentation you should follow this with an execution plan that outlines how the solution will be implemented.

Finally, close with clear next steps, guiding your audience on what they should do after the presentation to bring meaningful change into their lives.

Our recommended story framework:

How to write a presentation storyline that creates interest

How to design your presentation?

A good presentation is more than just making it look pretty ; it's about communicating your message effectively and creating a lasting impression.

Good presentation design grabs attention, and leads it to where it’s needed most. It takes your hand and leads you through the easiest and most pleasant path to understanding.

Good presentation design supports your message rather than steals the spotlight. Good design is narrated design.

What is narrated design (Scrollytelling)?

Scrollytelling, where "scroll" meets "storytelling", is an interactive content experience that guides readers through a narrative journey with a simple scroll. It connects text, images, videos, and animations into integrated “scenes” where content is both shown and narrated.

Scrollytelling breaks complex content into digestible chunks and gives the reader control over pace. It has been scientifically shown to enhance engagement, understandability and memorability.

Scrollytelling came up as a central thing when Itai Amoza, our Founder and CEO was building the foundations for Storydoc.

He partnered with one of the world’s leading visualization scientists , prof. Steven Franconeri , to help him bring to Storydoc the means to reduce the complexity, friction, and information overload so characteristic of business presentations.

Scrollytelling is part of the solutions that came up, which led to specialized storytelling slides like our narrator slide (in the example below).

An example of Storydoc scrollytelling:

Narrator slide example

How to design presentation visuals to support your story

Presentation visuals can be unsung heroes or sloppy distractions.

Visuals can bring your message to life, make complex concepts easy to understand, and engage your audience in ways that words alone cannot. Or… they can sit there looking all pretty and distract you from what’s really going on.

4 elements of great presentation visuals:

Support your message: Your visuals should support your text, highlight your main message, and align with your objective. They should reinforce your points and help your audience understand your message.

Represent your audience: The best visuals are relatable. They should resonate with your target audience and reflect their world of associations. Use images and graphics that your audience can identify with – this can enhance their engagement and make your presentation more memorable. Equally important is using clean images - an effective way to do this is by using tools that allow you to remove your image backgrounds . By eliminating distractions and focusing on your subject, you create images that are more impactful and, therefore, can potentially increase audience engagement.

Introduce your product, outcomes, and clients: Wherever possible, use visuals to demonstrate your product, illustrate outcomes, and represent your clients. This can remove doubt and misunderstanding by letting your audience see (and make obvious) what words sometimes struggle to describe.

Follow your branding guidelines: Your presentation is an extension of your brand, so your visuals should conform to your branding guidelines. Consistent use of colors, fonts, and styles not only enhances brand recognition but also creates a cohesive, professional look.

Here’s an example of a well-designed presentation:

How to communicate complex information?

Did you ever have to read a presentation where you felt like you're lost in a maze of jargon, data, and complex concepts?

Are you giving others this same experience?

Communicating complex information is a common challenge in presentations. But there are ways you can simplify your presentation and reengage your audience.

Here’s how you can get complex information across:

1. Use interactive content

Interactive content is your best friend when it comes to simplifying complex information and getting deeply engaged with your content.

It gets the readers more involved in your presentation by letting them play an active part; like choosing the content route they wish to take and controlling the pace.

It keeps your presentation textually lean - giving readers the choice to expand more details on demand (in tabs, live graphs, sliders, accordions, and calculators).

Beyond that, live graphs can illustrate trends, animations can demonstrate processes, and videos can bring concepts to life.

Calculators, questionnaires, and chatbots provide personalized and specific answers to readers as part of your presentation, without them having to get in touch with you or your team.

Elavating your presentations from static to interactive has been tied to increasing the number of people who read your presentation in full by 41% !

Making interactive used to be hard, but now you can just use Storydoc. Go make your first interactive presentation. It’s easy as pie.

2. Show don’t tell

A picture is worth a thousand words. Because no one will read a presentation with a thousand words, do everyone a favor and use images.

Images can be super effective at communicating complex information and save you a lot of needless text.

In fact, visual representation of data and concepts can often convey what words cannot. Use diagrams, infographics, and images to illustrate your points and simplify the complex.

The goal is to create a visual narrative that complements your verbal one.

3. Narrate your content

Storytelling is another powerful tool for communicating complex concepts.

Whether it's through text to speech AI, video bubbles, or a scrollytelling narrator slide, narrating your content can help guide your audience through the complexity.

By giving your information a narrative structure, you can make it more digestible, engaging, and memorable.

According to Sales Hacker’s data, people remember up to 10% of numbers and 25% of images they see. When you center your presentation around a story, this rises to 60-70% .

4. Use examples and allegories

Examples and allegories help unravel the complexity of ideas.

They scaffold your message with concepts we already know and understand, and can easily imagine in our mind. This makes them less new and intimidating and more familiar.

Critically, the real secret lies in selecting examples that are not just familiar but also deeply relevant—those are the ones that will truly ring with your listeners.

If you tailor the allegory to your audience's world, it is guaranteed to lead to an “aha” moment.

5. Open a line of communication

Finally, invite dialogue. This could be through a chatbot or an option to book a meeting for further discussion. This not only helps clarify any confusion but also encourages engagement and deepens understanding.

For example, finishing your presentation with an interactive calendar to book a meeting instead of a generic “Thank you” slide has proven to boost conversion rate by 27% !

Thank you slide

How to personalize your presentation?

Imagine attending a party where the host doesn't remember your name or anything about you. Not a great experience, right? The same holds true for presentations.

In a sea of generic content, personalization can be a lifeline that connects you to your audience on a deeper level. It’s also the single most important predictor of success, getting 68% more people to read your presentation in full .

But how do you add that personal touch?

1. Address reader by name

Just as you wouldn't start a conversation without a greeting, don't start your presentation without acknowledging your audience.

Using your audience's name can make your presentation feel like a personal conversation rather than a generic monologue. It's a simple yet powerful way to engage your audience from the get-go.

2. Use their company logo

Including your audience's company logo in your presentation can make them feel seen and valued. It shows that you've taken the time to tailor your presentation to them, enhancing its relevance and appeal.

Plus, it's a subtle way to reinforce that your message is specifically designed to address their needs and challenges.

3. Add a personal message (video or text)

A personal message can go a long way in building a connection with your audience.

It could be a video message from you, expressing your enthusiasm for the opportunity to present to them, or a text message highlighting why the presentation matters to them.

This personal touch can make your audience feel special and more invested in your presentation.

4. Personalize your Call-to-Action

Finally, cap off your presentation with a call to action that speaks directly to your audience.

Swap out the generic 'Contact us' with something that gets to the heart of their needs, something like, 'Let's roll up our sleeves and tackle your [specific issue] at [their company].'

By tailoring your call to action, you show your audience you've truly got their back, that you're not just here to talk, but to make a real, positive impact on their world.

Here’s an example of a personalized slide:

how to make a good personalized presentation slide

How to measure the effectiveness of your presentation

Imagine if you could peek into your audience's mind, understand what resonated, what fell flat, and what drove them to action?

Presentation analytics is essential in order to guide you on how to fine-tune it for maximum impact.

But how do you get your hands on presentation analytics?

Any presentation you create with Storydoc comes with an out-of-the-box analytics suite , ready to track and provide insights.

We give you 100% visibility into how people engage with your presentations and send you real-time engagement alerts.

Here’s a video explaining how you can track performance with our analytics panel:

Storydoc analytics pa

4 critical presentation engagement metrics to keep track of

1. Reading time

Storydoc gives you the precise time prospects spend reading your presentation so you can quickly figure out what's hitting the target and what's not.

Are they soaking up every word or just quickly skimming through? This can help you shape your content to hit the bullseye.

NOTE: Keep in mind that reading time alone might not show you a full picture. A better way is to use a smart engagement score that brings together different metrics like time spent and depth of reading. You can get this kind of total score in Storydoc.

2. Reading completion

Another basic metric we track is how many people read your content from start to finish.

This metric is a strong sign of the prospect’s interest and your content quality. It shows you if they're finding the information relevant, but also worth sticking with till the end.

3. Next step conversion rate

This one tracks how many people take the next step after they check out your presentation. This could be filling out a form, setting up a meeting, or downloading more files.

For business presentations, measuring this can show how well your presentation is pushing people further down the sales funnel.

At the top of your analytics dashboard, you can find a tab that shows you how many people clicked on your CTA divided by presentation, date, and location. If you scroll down to the list of readers, next to each person you can also see whether they clicked on the CTA or not.

Here's what it looks like:

Analytics panel - CTA

4. Number of shares

This metric is particularly important for B2B sales teams . As more people are getting involved in buying decisions, this measure helps you see if and when your content is being passed around inside your prospect’s company.

On the analytics dashboard, under each presentation version, you can find detailed information on how many people read it. So, the higher the number, the more your presentation has been shared internally.

We'll notify you when your presentation has been shared, and who opened it, so you can time your follow-up perfectly to your buyer’s readiness to advance further.

Here's where you can find this information:

Analytics panel - internal shares

Best tool for making an effective presentation

In the realm of presentation tools, classics like Google Slides and PowerPoint offer simplicity and ease, while Canva and Pitch add a dash of design flair and collaboration.

If you're seeking to elevate your presentations to new heights you’ll need to do better than simple PowerPoints or flashy Canvas. Next-gen AI presentation tools like Storydoc are your game-changer.

They break free from the static concept of slides and offer the creation of interactive, immersive content experiences that sweep us along like a good story.

Storydoc - AI presentatio

Grab a template - create your best presentation to date

Ever wished for a secret recipe to whip up a killer presentation? We've got something even better! Our interactive presentation templates are your shortcut to success.

Say goodbye to hours of formatting and hello to captivating, interactive presentations, all with a few clicks.

Grab a template and turn presentation woes into wows!

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Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to make a good presentation great: 8 pro tips.

A smiling woman engaging in a conversation in a bright office environment, highlighted in a Biteable video maker presentation.

  • 10 Jun 2019

It’s 2am.

You’ve got a huge presentation tomorrow, but you’re afraid to go to bed for fear of having an on-the-stage-in-my-skivvies level nightmare about the big day. We’ve all been there. Learning how to make a presentation (without breaking out into a cold sweat) takes practice.

In our experience, a serious case of the jitters is best fixed by a serious injection of expert wisdom.

We’ve gathered the best advice from experts like Tony Robbins, Steve Jobs, and Guy Kawasaki on how to make a good presentation great, along with insider knowledge on both designing and delivering a presentation.

Plus, as a bonus, we included our best practices for adding video to your next presentation. We also threw in a few of our favorite video presentation templates from Biteable. With Biteable’s online video making software, creating a video presentation is as simple as making a PowerPoint (and far more effective).

Content & Design

How to make a good presentation.

Making a good presentation starts with crafting the content. No matter how compelling your message is, if you don’t get it out of your brain and on to the screen in a simple way, you’ll be met with a sea of blank faces. So, where to begin?

1. Create an easy-to-follow structure

When it comes to what you have to say, break it down into three simple sections: your presentation needs an introduction, body, and conclusion.

A compelling introduction . Your introduction needs to briefly sum up what you’re going to talk about and why it’s useful or relevant to your audience.

Offer a body of evidence . The body of your presentation is where you hit ’em with the facts, quotes, and evidence to back up your main points.

Sum up with key takeaways . The conclusion is where you loop back to your original statement and give the audience some key takeaways on how they can put into practice what they’ve learned.

  • No more than 10 slides in total . Who wants to sit through pages and pages of slides? No one, that’s who. By keeping your slide deck to 10 slides, even if your presentation is 30 minutes long, you’ll give the audience a chance to digest the on-screen messages in line with your talk. Using  concept maps  before structuring your slides can help keep to the point.

Man smiling with a quote about how to make a good presentation by Guy Kawasaki.

2. Limit the amount of copy on each slide

Less really is more, especially when it comes to making a good presentation. Too much text and the audience will just be reading the screen instead of looking at you and feeling the emotional impact of your message.

No more than six words per slide . Marketing king Seth Godin says we should have just six words per slide – that’s not a lot of copy. Choose your words carefully and rewrite until you’ve got it just right.

  • Think ‘bite-size’ information . We called ourselves Biteable a reason: studies show information is retained better when it’s broken down into bite-sized chunks. Video is a great way to do this, and research suggests it’s  95% more compelling than text.  Consider adding video to your presentation strategy. But regardless, break your information up into smaller, palatable pieces.

Marketing advice on how to make a good presentation with slides.

3. Be savvy with design details

A well-thought-out design can make all the difference between a good presentation and one that falls flat. Consider these design standards as you make your presentation.

Use color sparingly . Bright colors can dazzle, but too many can be off-putting. Use the colors most relevant to your message. We’d recommend sticking with one or two (not counting black and white) for your palette so it has a consistent look and feel.

Be consistent with your font . Consistent design makes you look more professional. Don’t switch between caps and lower case, Times New Roman and Comic Sans, or 8 and 30 point text size. Stick with one font and one size throughout. You can vary the emphasis with your words later, but keep your on-screen text uniform for a more cohesive message.

  • Format for perfection . A wonky line on a slide or a badly pixelated graphic will put some people off, as it will look like you haven’t tried very hard (or worse, that you just aren’t very good). Make sure your text is aligned and neat like in the example below.

Comparative examples of how to make a good presentation, highlighting good and bad text formatting techniques.

4. Polish several times

Just like a pair of well-worn shoes, a good presentation often needs a few rounds of dusting before it’s shiny and sparkly.

Start Messy . Don’t be afraid to start messy. Using a non-linear writing tool like  Milanote  allows you to explore and outline your initial ideas in a flexible way before you even open up PowerPoint or Keynote. Arrange your ideas side-by-side and discover new connections that you didn’t see before.

Edit ruthlessly . At first you might have a huge amount of information and will wonder how you’re ever going get it down to six words per slide. That’s OK. Keep editing ruthlessly until you’ve pared your message down to the bare essentials.

  • Get someone else to look at it . A fresh pair of eyes can work miracles when it comes to refining your presentation. Get a trusted mentor or colleague to review your work. If you don’t know anyone who can help, an online writing assistant like  ProWritingAid  or  Grammarly  can help you weed out a lot of problems.

Inspirational quote by Steve Jobs on how to make a good presentation, embracing and moving past mistakes, set against a blue background with a portrait of Jobs himself.

How to give a good presentation

How you deliver your slides is as important as their content and design. Here are some quick pointers to help you get your message across with impact.

Inspirational quote from a motivational speaker on presentation skills on a purple background with a portrait smiling to the side.

5. Have a strong opening

How you start and finish your presentation is extremely important. Audiences usually make up their minds about someone in the first seven seconds, so make those first moments count.

Be different . You’re doing a presentation about saving tree frogs in Costa Rica. You open with an amusing story about one that escaped on a  bunch of bananas  to the UK. A story like this is different and unexpected for your audience, so they’ll sit up and take notice.

Ask a question . Rhetorical questions are a great way to frame a topic and introduce ideas. Martin Luther King Jr. said: “There are those who are asking the devotees of civil rights, ‘When will you be satisfied?’”

  • Tailor it to your audience . How much do you know about your audience? The more you know, the better. Especially if you know their likes and dislikes. Inserting a relevant metaphor or popular culture reference. Oprah Winfrey’s Stanford commencement address spoke to the graduates about her lessons learned and how they were entering ‘the classroom of life.’

6. Be genuine

Oscar Wilde said “Be yourself; everyone else is already taken.” A lack of authenticity will be spotted a mile away. Whatever you’re saying, speak from the heart and don’t try to impress – there’s no need to prove yourself, just to get the point across as you see it. After all, that’s why you’re there, and you can’t do more than that.

Use humor . Humor can be great for giving a presentation, but cut it out if it feels like a stretch. Telling a humorous story can break down any barriers, make you more likeable, and make your message more memorable (and people are surprisingly generous with laughter) but the faintest whiff of desperation will kill a funny vibe.

Don’t be afraid to mess up . The fear of making a mistake can make you inordinately nervous. Relax, even the best speakers mess up or have bad luck. Theresa May, ex-Prime Minister of England, once stumbled and  coughed her way through a presentation , with someone even handing her a resignation letter. She battled through like a pro, though, and simply acknowledged it and moved on. No big deal.

  • Open up and be vulnerable . Brené Brown,  a researcher whose presentations  have amassed over ten million views, says that “Sometimes the bravest and most important thing you can do is just show up.” This means speaking your truth and daring to feel a little uncomfortable as you share a meaningful story. It will connect your audience to you like never before.

7. Have a plan for a smooth delivery

With all the prep you’re doing on the content and design of your presentation, it can be easy to overlook other variables that are within your control for a stress-free delivery.

Have a practice run-through . There’s nothing like reading it out loud to ensure your message makes sense before you actually deliver it. Try recording your presentation on video — this way you’ll be able to review with an accurate eye and notice whether your speech matches up with your slides. It’ll also help you sort out your run time.

Use a remote . A clicker or remote will help you face the audience and not have to keep turning back to your laptop. Sought-after public speaker Garr Reynolds says a remote is essential in order to pause and advance your presentation so you have time to be spontaneous and control the flow of your delivery.

Have backup material . Not everything you say is going to resonate with your audience. It’s best to be flexible enough to change the game as and when needed. Steve Jobs had standby anecdotes prepared to fill time when the technology he was using to give the presentation failed. Preparing for every eventuality will help soothe your nerves and allow you to feel more in control.

  • Use a timer . When you get into the flow of your message, it’s easy to go off on a tangent or even spend too long on audience questions. Put your phone on airplane mode and set the stopwatch just as you begin speaking. A quick glance down at the table during a pause will allow you to make sure you’re not going overtime.

Man with folded arms next to the text:

8. To conclude, focus on audience value

You’re coming to the end of your presentation. How do you wrap it up in a way that will be everlasting in their memories? The experts recommend you focus on the feeling you want the audience to take home.

Leave your audience with an emotional impression .”They might forget what you said, but they’ll never forget the way they made you feel” said the poet Maya Angelou. By leaving them with an emotional impression, from a piece of video with moving music to a line from a song or poem, you’ll strike that resonant chord and end on a high.

Use a pause for key takeaways . Want the audience to remember something specific? Say it slowly and leave a pause at the end. The silence will emphasize what you said and make it meaningful.

  • Make your core message sing . A call-to-action is the best way to wrap up your presentation with strength and impact. What do you want your audience to do next? Tony Robbins tells a great story, moving his audience emotionally towards change.

Motivational quote by Tony Robbins on how to make a good presentation, emphasizing the importance of emotion in retaining information, displayed next to his black and white portrait with a yellow background.

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have a good presentation

14 Practical Tips to Improve Your Presentation Skills

  • The Speaker Lab
  • May 11, 2024

Table of Contents

Ever felt complete dread and fear at the thought of stepping up to deliver a presentation? If so, you’re not alone. The fear of public speaking is more common than you might think, but with the right presentation skills , it’s a hurdle that can be overcome.

In this article, we’ll help you master basic confidence-building techniques and conquer advanced communication strategies for engaging presentations. We’ll explore how body language and eye contact can make or break your connection with your audience; delve into preparation techniques like dealing with filler words and nervous habits; discuss tailoring content for different audiences; and much more.

Whether you’re prepping for job interviews or gearing up for big presentations, being prepared is key. With adequate practice and the proper attitude, you can crush your speech or presentation!

Mastering the Basics of Presentation Skills

Presentation skills are not just about speaking in front of a crowd. It’s also about effective communication, audience engagement, and clarity. Mastering these skills can be transformative for everyone, from students to corporate trainers.

Building Confidence in Presentations

Becoming confident when presenting is no small feat. But fear not. Even those who feel jittery at the mere thought of public speaking can become masters with practice and patience. Just remember: stage fright is common and overcoming it is part of the process towards becoming an effective presenter.

Taking deep breaths before you start helps calm nerves while visualizing success aids in building confidence. Also, know that nobody minds if you take a moment to gather your thoughts during your presentation—everybody minds more if they cannot understand what you’re saying because you’re rushing.

The Role of Practice in Enhancing Presentation Skills

In line with old wisdom, practice indeed makes perfect, especially when improving presentation skills. Consistent rehearsals allow us to fine-tune our delivery methods like maintaining eye contact or controlling body language effectively.

You’ll learn better control over filler words through repeated drills. Plus, the extra practice can help you troubleshoot any technical glitches beforehand, saving you the sudden panic during your actual presentations.

Remember that great presenters were once beginners too. Continuous effort will get you there sooner rather than later.

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Body Language and Eye Contact in Presentations

The effectiveness of your presentation can hinge on more than just the words you say. Just as important is your body language .

Impact of Posture on Presentations

Your posture speaks volumes before you utter a word. Standing tall exudes confidence while slouching could signal nervousness or lack of preparation.

If there’s one lesson to take away from our YouTube channel , it’s this: good presenters know their message but great ones feel it through every fiber (or muscle) of their being. The audience can sense that energy when they see open body language rather than crossed arms.

Maintaining Eye Contact During Your Presentation

Eyes are often called windows to the soul for a reason. They’re communication powerhouses. Making eye contact helps build trust with your audience members and keeps them engaged throughout your speech.

Avoid staring at note cards or visual aids too much as this might give an impression that you’re unprepared or uncertain about your chosen topic. Instead, aim to maintain eye contact between 50% of the time during presentations. This commonly accepted “50/70 rule” will help you exhibit adequate confidence to your audience.

If stage fright has gotten a hold on you, take deep breaths before you start speaking in order to stay calm. Make sure that fear doesn’t disrupt your ability to maintain eye-contact during presentations.

If body language and eye contact still feel like a lot to manage during your big presentation, remember our golden rule: nobody minds small mistakes. It’s how you handle questions or mishaps that truly makes a difference—so stay positive and enthusiastic.

Preparation Techniques for Successful Presentations

Presentation skills are like a craft that requires meticulous preparation and practice. Aspects like visual aids and time management contribute to the overall effectiveness of your delivery.

The first step towards delivering an impactful presentation is research and organization. The content should be well-researched, structured logically, and presented in simple language. This will make sure you deliver clear messages without any room for misinterpretation.

Dealing with Filler Words and Nervous Habits

Nervous habits such as excessive use of filler words can distract from your message. Luckily, there are plenty of strategies that can address these issues. For instance, try taking deep breaths before speaking or using note cards until fluency is achieved. In addition, practice regularly to work on eliminating these verbal stumbling blocks.

Avoiding Distractions During Presentations

In a digital age where distractions abound, maintaining focus during presentations has become an even more crucial part of the preparation process. This video by motivational speaker Brain Tracy provides insights on how one could achieve this level of focus required for effective presentations.

Maintaining Confidence Throughout Your Presentation

Confidence comes from thorough understanding of the chosen topic combined with regular practice sessions before the big day arrives. Make use of note cards or cue cards as needed but avoid reading from them verbatim.

Taking control over stage fright starts by arriving early at the venue so that you familiarize yourself with the surroundings, which generally calms nerves down considerably. So next time you feel nervous before a big presentation, remember—thorough preparation can make all the difference.

Engaging Your Audience During Presentations

Connecting with your audience during presentations is an art, and mastering it can take your presentation skills to the next level. Making the message conveyed reach an emotional level is essential, not just conveying facts.

Understanding Your Target Audience

The first step towards engaging your audience is understanding them. Tailor the content of your presentation to their needs and interests. Speak in their language—whether that be professional jargon or everyday slang—to establish rapport and ensure comprehension.

An effective presenter understands who they’re speaking to, what those individuals care about, and how best to communicate complex ideas understandably.

Making Complex Information Understandable

Dense data or complicated concepts can lose even the most interested listener if presented ineffectively. Breaking your key points down into manageable chunks helps maintain attention while promoting retention. Analogies are especially useful for this purpose as they make unfamiliar topics more relatable.

Audience Participation & Questions: A Two-Way Street

Incorporating opportunities for audience participation encourages engagement at another level. It allows listeners to become active participants rather than passive receivers of knowledge.

Consider techniques like live polls or interactive Q&A sessions where you invite questions from attendees mid-presentation instead of saving all queries until the end.

This gives you a chance not only engage but also address any misunderstandings right on spot.

  • Treat each question asked as an opportunity—it’s evidence someone has been paying attention. Even challenging questions should be welcomed as they demonstrate an engaged, thoughtful audience.
  • Encourage participation. It can be as simple as a show of hands or the use of interactive technologies for live polling during your presentation. This keeps your audience active and invested in the content.

Remember, your presentation isn’t just about putting on a show—it’s about meaningful interaction.

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Presentation Skills in Specific Contexts

Whether you’re nailing your next job interview, presenting an exciting marketing campaign, or delivering insightful educational content, the context matters. Let’s take a look.

The Art of Job Interviews

A successful job interview often hinges on effective communication and confidence. Here, the target audience is usually small but holds significant influence over your future prospects. Body language plays a crucial role; maintain eye contact to show sincerity and interest while open body language communicates approachability.

Bullet points summarizing key experiences are also helpful for quick recall under pressure. This allows you to present your chosen topic with clarity and positive enthusiasm without relying heavily on note or cue cards.

Pitching in Public Relations & Marketing

In public relations (PR) and marketing contexts, presentations need to capture attention quickly yet hold it long enough to deliver key messages effectively. Visual aids are valuable tools here—they help emphasize points while keeping the audience engaged.

Your aim should be highlighting presentation benefits that resonate with potential clients or partners, making them feel as though ignoring such opportunities would mean missing out big time.

Educational Presentations

An educational setting demands its own unique set of presentation skills where deep understanding trumps flashy visuals. You must make complex information understandable without oversimplifying essential details—the use of analogies can be beneficial here.

Keeping the audience’s attention is critical. Encourage questions and participation to foster a more interactive environment, enhancing learning outcomes for all audience members.

Tips for Becoming a Great Presenter

No single method is suitable for everyone when it comes to speaking in public. However, incorporating continuous improvement and practice into your routine can make you an exceptional presenter.

Tailor Your Presentation to Your Audience

Becoming an excellent speaker isn’t just about delivering information; it’s also about making a connection with the audience. So make sure that you’re taking setting, audience, and topic into consideration when crafting your presentation. What works for one audience may not work for another, so be sure to adapt your presentation styles according to the occasion in order to be truly effective.

The Power of Practice

The art of mastering public speaking skills requires practice —and lots of it . To become a great presenter, focus on improving communication skills through practice and feedback from peers or mentors. Try to seek feedback on every speech delivered and incorporate those pointers in your future presentations. Over time, this cycle of delivery-feedback-improvement significantly enhances your ability to connect with audiences and convey ideas effectively.

If you’re looking for examples of good speakers, our speech breakdowns on YouTube provide excellent examples of experienced presenters who masterfully utilize speaking techniques. Analyzing their strategies could give you great ideas for enhancing your own style.

Finding Your Style

A crucial part of captivating any audience lies in how you deliver the message rather than the message itself. Developing a unique presentation style lets you stand out as an engaging speaker who commands attention throughout their talk. Through — you guessed it — practice, you can develop a personal presentation style that resonates with listeners while showcasing your expertise on the chosen topic.

Your body language plays a pivotal role here: open gestures communicate confidence and enthusiasm towards your subject matter, two qualities essential for keeping audiences hooked. Similarly, using vocal variety adds dynamism to speeches by emphasizing points when needed or creating suspense during storytelling parts of your talk.

Cultivating Passion & Enthusiasm

Showcasing genuine passion for the subject helps keep listeners engaged throughout even lengthy presentations. Sharing stories related to the topic or expressing excitement about sharing knowledge tends to draw people in more than mere data recitation ever could.

Recognize that everybody is distinctive; don’t expect identical results from every speaker. The path to becoming a great presenter involves recognizing your strengths and working tirelessly on areas that need improvement.

FAQs on Presentation Skills

What are good presentation skills.

Good presentation skills include a clear message, confident delivery, engaging body language, audience understanding, and interaction. They also involve effective preparation and practice.

What are the 5 steps of presentation skills?

The five steps of presenting include: planning your content, preparing visual aids if needed, practicing the delivery aloud, performing it with confidence, and finally post-presentation reflection for improvements.

What are the 5 P’s of presentation skills?

The five P’s stand for Preparation (researching your topic), Practice (rehearsing your talk), Performance (delivering with confidence), Posture (standing tall), and Projection (using a strong voice).

What are your presentation skills?

Your personal set of abilities to deliver information effectively is what we call your presentation skill. It can encompass public speaking ability, clarity in speech or writing as well as visual communication talent.

Mastering presentation skills isn’t an overnight process, but practice and perseverance will put you well on your way to becoming an effective speaker.

You’ve learned that confidence plays a crucial role in effective presentations, so take deep breaths, make eye contact, and keep your body language open. As always, preparation is key. Tackle filler words head-on and get comfortable with visual aids for impactful storytelling.

Remember the importance of audience engagement — it’s all about understanding their needs and tailoring your content accordingly. This way, complex information turns into digestible insights.

Above all else: practice! After all, nothing beats experience when it comes to improving public speaking abilities.

  • Last Updated: May 9, 2024

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Ideas and insights from Harvard Business Publishing Corporate Learning

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Powerful and Effective Presentation Skills: More in Demand Now Than Ever

have a good presentation

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

cover for presentation skills guide

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

  • Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
  • Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
  • Doubting when asked to answer a question
  • Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

  • What do you do 
  • What’s the problem to solve
  • Why is your solution different from others 
  • Why should the audience care about your expertise

presentation skills an elevator pitch slide

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

  • Identifying problems and needs
  • Elaborating “the hook” (the element that grabs the audience’s attention)
  • Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
  • Broad knowledge of body language and hand gestures to quickly convey your message
  • Being prepared to argue a defense of your point of view
  • Handling rejection
  • Having a proactive attitude to convert opportunities into new projects
  • Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
  • Having confidence
  • Be able to summarize facts and information in visually appealing ways

skills required for persuasive presentations

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

  • Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
  • Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

using a course syllabus presentation to boost your instructional presentation skills

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

presentation skills example of a training presentation

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

  • Ability to put complex concepts into simpler words
  • Patience and a constant learning mindset
  • Voice training to deliver lengthy speeches without being too dense
  • Ability to summarize points and note the key takeaways
  • Empathizing with the audience to understand their challenges in the learning process

skill requirements for instructional presentations

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

a SCRUM process being shown in an informative slide

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

an example of a thesis dissertation template

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

  • Attention to detail
  • Be able to explain complex information in simpler terms
  • Creative thinking
  • Powerful diction
  • Working on pauses and transitions
  • Pacing the presentation, so not too much information is divulged per slide

skill requirements for informational presentations

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

using a quote slide to boost inspirational presentation skills

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

  • Focus on the audience (engage, consider their interests, and make them a part of your story)
  • Putting ego aside
  • Creative communication skills
  • Storytelling skills
  • Body language knowledge to apply the correct gestures to accompany your story
  • Voice training
  • Using powerful words

skills required for inspirational presentations

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

  • Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
  • Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
  • Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
  • Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

  • A PDF not opening
  • Saving your presentation in a too-recent PowerPoint version
  • A computer not booting up
  • Mac laptops and their never-ending compatibility nightmare
  • Not knowing how to change between slides
  • Not knowing how to use a laser pointer
  • Internet not working
  • Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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Blog > Tips for good PowerPoint Presentations

Tips for good PowerPoint Presentations

08.14.21   •  #powerpoint #tips.

If you know how to do it, it's actually not that difficult to create and give a good presentation.

That's why we have some examples of good PowerPoint presentations for you and tips that are going to make your next presentation a complete success.

1. Speak freely

One of the most important points in good presentations is to speak freely. Prepare your presentation so well that you can speak freely and rarely, if ever, need to look at your notes. The goal is to connect with your audience and get them excited about your topic. If you speak freely, this is much easier than if you just read your text out. You want your audience to feel engaged in your talk. Involve them and tell your text in a vivid way.

2. Familiarize yourself with the technology

In order to be able to speak freely, it is important to prepare the text well and to engage with the topic in detail.

However, it is at least as important to familiarize yourself with the location’s technology before your presentation and to start your PowerPoint there as well. It is annoying if technical problems suddenly occur during your presentation, as this interrupts your flow of speech and distracts the audience from the topic. Avoid this by checking everything before you start your talk and eliminate any technical problems so that you can give your presentation undisturbed.

  • Don't forget the charging cable for your laptop
  • Find out beforehand how you can connect your laptop to the beamer. Find out which connection the beamer has and which connection your laptop has. To be on the safe side, take an adapter with you.
  • Always have backups of your presentation. Save them on a USB stick and preferably also online in a cloud.
  • Take a second laptop and maybe even your own small projector for emergencies. Even if it's not the latest model and the quality is not that good: better bad quality than no presentation at all.

3. Get the attention of your audience

Especially in long presentations it is often difficult to keep the attention of your audience. It is important to make your presentation interesting and to actively involve the audience. Try to make your topic as exciting as possible and captivate your audience.

Our tip: Include interactive polls or quizzes in your presentation to involve your audience and increase their attention. With the help of SlideLizard, you can ask questions in PowerPoint and your audience can easily vote on their own smartphone. Plus, you can even get anonymous feedback at the end, so you know right away what you can improve next time.

Here we have also summarized further tips for you on how to increase audience engagement.

Polling tool from SlideLizard to hold your audience's attention

4. Hold eye contact

You want your audience to feel engaged in your presentation, so it is very important to hold eye contact. Avoid staring only at a part of the wall or at your paper. Speak to your audience, involve them in your presentation and make it more exciting.

But also make sure you don't always look at the same two or three people, but address everyone. If the audience is large, it is often difficult to include everyone, but still try to let your eyes wander a little between your listeners and look into every corner of the room.

5. Speaking coherently

In a good presentation it is important to avoid jumping from one topic to the next and back again shortly afterwards. Otherwise your audience will not be able to follow you after a while and their thoughts will wander. To prevent this, it is important that your presentation has a good structure and that you work through one topic after the other.

Nervousness can cause even the best to mumble or talk too fast in order to get the presentation over with as quickly as possible. Try to avoid this by taking short pauses to collect yourself, to breathe and to remind yourself to speak slowly.

6. Matching colors

An attractive design of your PowerPoint is also an important point for giving good presentations. Make sure that your slides are not too colorful. A PowerPoint in which all kinds of colors are combined with each other does not look professional, but rather suitable for a children's birthday party.

Think about a rough color palette in advance, which you can then use in your presentation. Colors such as orange or neon green do not look so good in your PowerPoint. Use colors specifically to emphasize important information.

To create good PowerPoint slides it is also essential to choose colors that help the text to read well. You should have as much contrast as possible between the font and the background. Black writing on a white background is always easy to read, while yellow writing on a white background is probably hard to read.

Using colours correctly in PowerPoint to create good presentations

7. Slide design should not be too minimalistic

Even though it is often said that "less is more", you should not be too minimalistic in the design of your presentation. A presentation where your slides are blank and only black text on a white background is likely to go down just as badly as if you use too many colors.

Empty presentations are boring and don't really help to capture the attention of your audience. It also looks like you are too lazy to care about the design of your presentation and that you have not put any effort into the preparation. Your PowerPoint doesn't have to be overflowing with colors, animations and images to make it look interesting. Make it simple, but also professional.

avoid too minimalistic design for good presentation slides

8. Write only key points on the slides

If you want to create a good presentation, it is important to remember that your slides should never be overcrowded. Write only the most important key points on your slides and never entire sentences. Your audience should not be able to read the exact text you are speaking in your PowerPoint. This is rather annoying and leads to being bored quickly. Summarize the most important things that your audience should remember and write them down in short bullet points on your presentation. Then go into the key points in more detail in your speech and explain more about them.

Avoid too much text on your presentation slides

9. Do not overdo it with animations

Do never use too many animations. It looks messy, confusing and definitely not professional if every text and image is displayed with a different animation. Just leave out animations at all or if you really want to use them then use them only very rarely when you want to draw attention to something specific. Make sure that if you use animations, they are consistent. If you use transitions between the individual slides, these should also always be kept consistent and simple.

10. Use images

Pictures and graphics in presentations are always a good idea to illustrate something and to add some variety. They help keep your audience's attention and make it easier to remember important information. But don't overdo it with them. Too many pictures can distract from your presentation and look messy. Make sure the graphics also fit the content and, if you have used several images on one slide, ask yourself if you really need all of them.

example of good PowerPoint slide with image

11. Choose a suitable font

Never combine too many fonts so that your presentation does not look messy. Use at most two: one for headings and one for text. When choosing fonts, you should also make sure that they are still legible at long distances. Script, italic and decorative fonts are very slow to read, which is why they should be avoided in presentations.

It is not so easy to choose the right font. Therefore, we have summarized for you how to find the best font for your PowerPoint presentation.

How you should not use fonts in PowerPoint

12. Do not use images as background

In a good presentation it is important to be able to read the text on the slides easily and quickly. Therefore, do not use images as slide backgrounds if there is also text on them. The picture only distracts from the text and it is difficult to read it because there is not much contrast with the background. It is also harder to see the image because the text in the foreground is distracting. The whole thing looks messy and distracting rather than informative and clear.

Do not use images as a background in good PowerPoint slides

13. Never read out the text from your slides

Never just read the exact text from your slides. Your audience can read for themselves, so they will only get bored and in the worst case it will lead to "Death by PowerPoint". You may also give them the feeling that you think they are not able to read for themselves. In addition, you should avoid whole sentences on your slides anyway. List key points that your audience can read along. Then go into more detail and explain more about them.

14. Don't turn your back

Never turn around during your presentation to look at your projected PowerPoint. Not to read from your slides, but also not to make sure the next slide is already displayed. It looks unprofessional and only distracts your audience.

In PowerPoint's Speaker View, you can always see which slide is currently being displayed and which one is coming next. Use this to make sure the order fits. You can even take notes in PowerPoint, which are then displayed during your presentation. You can read all about notes in PowerPoint here.

have a good presentation

15. Do not forget about the time

In a good presentation, it is important to always be aware of the given time and to stick to it. It is annoying when your presentation takes much longer than actually planned and your audience is just waiting for you to stop talking or you are not able to finish your presentation at all. It is just as awkward if your presentation is too short. You have already told everything about your topic, but you should actually talk for at least another ten minutes.

Practice your presentation often enough at home. Talk through your text and time yourself as you go. Then adjust the length so that you can keep to the time given on the day of your presentation.

timer yourself to know how long your presentation takes

16. Avoid a complicated structure

The structure of a good presentation should not be complicated. Your audience should be able to follow you easily and remember the essential information by the end. When you have finished a part, briefly summarize and repeat the main points before moving on to the next topic. Mention important information more than once to make sure it really gets across to your audience.

However, if the whole thing gets too complicated, it can be easy for your audience to disengage after a while and not take away much new information from your presentation.

17. Choose appropriate clothes

On the day of your presentation, be sure to choose appropriate clothing. Your appearance should be formal, so avoid casual clothes and stick to professional dress codes. When choosing your clothes, also make sure that they are rather unobtrusive. Your audience should focus on your presentation, not on your appearance.

Choose appropriate clothing

18. Adapt your presentation to your audience

Think about who your audience is and adapt your presentation to them. Find out how much they already know about the topic, what they want to learn about it and why they are here in the first place. If you only talk about things your audience already knows, they will get bored pretty soon, but if you throw around a lot of technical terms when your audience has hardly dealt with the topic at all, they will also have a hard time following you. So to give a successful and good presentation, it is important to adapt it to your audience.

You can also ask a few questions at the beginning of your presentation to learn more about your audience and then adapt your presentation. With SlideLizard , you can integrate polls directly into your PowerPoint and participants can then easily answer anonymously from their smartphone.

19. Mention only the most important information

Keep it short and limit yourself to the essentials. The more facts and information you present to your audience, the less they will remember.

Also be sure to leave out information that does not fit the topic or is not relevant. You will only distract from the actual topic and lose the attention of your audience. The time your audience can concentrate and listen with attention is rather short anyway, so don't waste it by telling unimportant information.

20. Talk about your topic in an exciting way

Tell compelling and exciting stories to make your presentation really good. If you speak in a monotone voice all the time, you are likely to lose the attention of your audience. Make your narration lively and exciting. Also, be careful not to speak too quietly, but not too loudly either. People should be able to understand you well throughout the whole room. Even if it is not easy for many people, try to deliver your speech with confidence. If you are enthusiastic about the topic yourself, it is much easier to get your audience excited about it.

microphone for presentations

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About the author.

have a good presentation

Helena Reitinger

Helena supports the SlideLizard team in marketing and design. She loves to express her creativity in texts and graphics.

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How To Prepare Like A Pro: The Essential Presentation Checklist

How To Prepare Like A Pro: The Essential Presentation Checklist

Want to take your speech's content and shape it into an impactful whole? Here's how to prepare like a pro with my essential presentation checklist. 

You're as important as the content in every speech you give.

That's an important reason why there  is  a speech in the first place. It should also be a reassuring one, reminding you of what your true value is to an audience. You might soar or stumble on any given day (we all do both). But ultimately, it's who you are and your professionalism that makes us want to hear what you have to say. 

So it makes perfect sense that you should prepare the smart way. That has less to do with cramming data into your head than getting the practical, here's-how-it's-done tasks right.

You'll find more on this in Chapter 15, "Nuts & Bolts: Practical Skills for Presenters," in my book, How to Give a Speech . Click on the image below for a Free Chapter! O n  Amazon .

Dr. Gary Genard's Public Speaking Handbook, How to Give a Speech

For one thing, that means engaging your audience right away . Find out how in my  Free cheat sheet , "How To Start A Speech: 12 Foolproof Ways To Grab Your Audience."

Taking A Practical, Performance-Based Approach

The nuts-and-bolts preparation you do beforehand is what will ensure your eventual success. Here are three pieces of practical advice for getting ready with your speech, presentation, pitch, lecture, demonstration, or remarks.

There’s one bit of wisdom I’d like to share with you first, though. It’s the best advice I know of for becoming a more accomplished presenter: acquire as much speaking experience as possible.

Take every opportunity to speak in public—even if that’s a nerve-racking proposition for you. It’s the best way to gain control over your fear, and to reach that state of mind in which speaking in front of others is both a pleasurable and productive activity for you.

If speech anxiety is a problem for you, take a look at my book, Fearless Speaking ,  named in 2019 as "One Of The 100 Best Confidence Books Of All Time." Get a signed copy here !

Fearless Speaking, by Dr. Gary Genard, named as One Of The 100 Best Confidence Books Of All Time.

Now, the practical advice:

  • Prepare solid briefing materials. Take a page from diplomats and other public affairs types and put together a briefing book. Ask yourself the following questions as you compile your information:
  • Are my materials memorable (for me )?
  • Have I anticipated questions and objections, so I know how to survive Q & A ?
  • Does each of my main points “headline” the information to come?
  • Is my information well laid out and visually highlighted for my benefit?
  • Is it "stupid enough?" Will it make sense to every listener, no matter their level of sophistication?
  • Plan your practice sessions. A good strategy for your practice sessions is vital. It can be just as helpful as knowing how to use positive visualization to ensure a successful presentation . Here’s how to go about it:
  • Timing: Begin sooner rather than later. Give yourself sufficient time!
  • Emphasis: Be clear on what you’re focusing on at each practice session , and make that the sole purpose. For instance, are you working now on your content? The logic and language? How your narrative works alongside the visual components? At your last rehearsal, it can and should all come together.
  • Setting: Go from rough-and-ready settings to as close an approximation as you can of the real situation, venue, and audience. Make every effort to do a run-through in the actual setting, or if that isn't possible, at least walk the stage when there's no audience.
  • Post-performance feedback: Define for yourself what you’ll consider a success. Let subordinates and colleagues know that you expect and welcome criticism.
  • Rehearse 3-5 times: Less than three times is almost winging it. If you rehearse more than 5 times, you’ll run the risk of a) becoming stale, and b) memorizing movements and repeating them so that they look mechanical.
  • Have an out-of-body-experience. Videotape yourself, or do an audio recording if you'll be speaking on radio, a webinar, or a podcast. (And here's my Free Guide , "Essential Speaking Tips for Video Conferences." ) Pay close attention and work on the rough spots. You need to hear and see yourself as others experience you. The modern miracle of digital video and audio equipment allows you to do that. Make use of it!

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

  • Whether you need to deliver any demonstrations
  • How  knowledgeable the audience  already is on the given subject
  • How much interaction you want from the audience
  • Any time constraints there are for your talk
  • What setting you are in
  • Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

  • What is your presentation’s aim?
  • Who are the audience?
  • What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

Good presentation structure is important for a presentation

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

  • Introduce your general topic
  • Explain your topic area
  • State the issues/challenges in this area you will be exploring
  • State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
  • Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
  • Show a preview of the organisation of your presentation

In this section also explain:

  • The length of the talk.
  • Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
  • If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

  • Main points should be addressed one by one with supporting evidence and examples.
  • Before moving on to the next point you should provide a mini-summary.
  • Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
  • Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

  • Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
  • Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
  • Summarise the main points, including their implications and conclusions
  • Indicate what is next/a call to action/a thought-provoking takeaway
  • Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Questions being asked after a presentation

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

  • Explain why the product is valuable.
  • Describe why the product is necessary.
  • Explain what problems it can solve for the audience.
  • Demonstrate the product  to support what you’ve been saying.
  • Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

  • Briefly frame the issue.
  • Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
  • Provide the solution and explain why this would also help the audience.
  • Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

  • Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

  • Go into the issue in detail showing why it’s such a problem – use logos and pathos.
  • Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
  • After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

  • Now that you’re aware of the overview, let’s begin with…
  • First, let’s begin with…
  • I will first cover…
  • My first point covers…
  • To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

  • In the same way…
  • Likewise…
  • Equally…
  • This is similar to…
  • Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

  • What part of the presentation you covered – “In the first part of this speech we’ve covered…”
  • What the key points were – “Precisely how…”
  • How this links in with the overall presentation – “So that’s the context…”
  • What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

  • Start your introduction by standing in the centre of the stage.
  • For your first point you stand on the left side of the stage.
  • You discuss your second point from the centre again.
  • You stand on the right side of the stage for your third point.
  • The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

  • An intro slide outlining your ideas
  • A  summary slide  with core points to remember
  • High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

  • Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
  • A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
  • Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
  • Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

  • There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
  • The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
  • The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

  • 7 design tips for effective, beautiful PowerPoint presentations
  • 11 design tips for beautiful presentations
  • 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

  • Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
  • Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
  • Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
  • The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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How to Give a Presentation

Last Updated: May 19, 2024 Fact Checked

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. There are 10 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 527,655 times.

Giving a presentation terrifies most of us, especially when talking before a crowd of people about an unfamiliar topic. Never fear! There are ways to make a good presentation. The more presentations you do, the easier they will become!

Preparing For the Presentation

Step 1 Focus your presentation.

  • It's best to have 1 main thesis statement or overarching theme and 3 main points that back-up or flesh-out your main theme. Any more than that and your audience is going to start losing interest. This means that any facts and information that are a part of your presentation should back up these 3 main points and overarching theme.
  • For example: If you're giving a presentation about 17th century alchemy, bringing up the history of alchemy is fine (and probably necessary), but don't mire your audience in its history instead of focusing alchemy in the 17th century. Your 3 points could be something like "alchemy in public opinion," "famous 17th century alchemists," and "the legacy of 17th century alchemy."

Step 2 Less is more.

  • Pick your very best supporting facts, information, or quotes for your presentation. Don't bury your audience in information.

Step 3 Decide whether to use media or not.

  • Make sure you're using media to enhance your presentation and not to drown it out. The presentation is key. Anything else is just accessorizing.
  • For example: to get back to 17th century alchemy, to back up your information about alchemy in the public opinion, you might want to show images from public pamphlets about the dangers of alchemy and see what people of the time period had to say about it and see what the more famous alchemists had to say about it.
  • Also, you want to make sure that you pick a medium that you are comfortable in and thorough in knowledge. If you don't know a thing about PowerPoint, maybe consider writing your main points on a white board, or passing out handouts with your main points and evidence on them. [3] X Research source

Step 4 Practice.

  • A good tip is to film yourself or audiotape of yourself giving your practice presentation so you can see what distracting verbal and physical tics you have, so that you can work on eliminating them before the presentation itself. (Verbs tics would be things like "um..." and "uh..." and using "like" inappropriately; physical tics are things like shifting your weight from foot to foot or messing with your hair.) To stop yourself from saying "um" or other unwanted tics, be aware you're doing it first, then speak more slowly and deliberately. Breathe deeply and feel free to pause and appreciate the silence. These will all help you to have mastery over your tics.
  • Just remember that rehearsals usually run about 20% shorter than your actual presentation, so take that into account if you're running on a time limit.

Step 5 Visualize success.

  • For example, if you aren't comfortable wearing heels, don't wear them just for the presentation. You'll be distracted by your discomfort and that will come across in the presentation. There are plenty of good shoe choices that have no or a low heel.
  • Clean, nice slacks or a skirt and nice, button-down shirt in neutral colors are always good choices for presentation wear. You also don't particularly want your clothing choice to distract from the presentation, so perhaps avoid that brilliant hot pink shirt.

Giving the Presentation

Step 1 Deal with the jitters.

  • Before the presentation, clench and unclench your hands several times to deal with the adrenaline and then take 3 deep, slow breaths.
  • Call up a smile, even if you feel like hurling. You can trick your brain into thinking that you're less anxious than you actually are and you'll also be able to hide your nervousness from your audience.

Step 2 Engage the audience.

  • Make eye contact with your audience. Don't stare at one particular person, but section up the room and make eye contact with someone in each section on a rotational basis.
  • Have a big, welcoming smile on your face, with lots of energy, so you start out from a strong and engaging place.
  • Ask questions of your audience and take questions during your presentation. This will make it more of a conversation and therefore more interesting.
  • Tell an amusing anecdote to illustrate your point. From the above examples about 17th century alchemy, you could find an amusing alchemical anecdote from the time period, or you could talk about your own forays into alchemy.

Step 3 Give an engaging performance.

  • Move around, but make your movements deliberate. Don't nervously shift your feet (in fact, it's a good idea to imagine that your feet are nailed to the floor except for those times you deliberately choose to move).
  • Use your vocal inflections to create a more dynamic presentation. Vary your voice as you're talking. Nobody ( ever ) wants to sit there and listen to someone drone on and on in dull monotone, no matter how interesting the material (think Professor Binns from Harry Potter; that's what you don't want).
  • Try to create a balance between rehearsed and spontaneous. Spontaneous, on the spot, movement and asides can be great as long as you are really comfortable, otherwise they can sidetrack your presentation and make it rambling. Mess around with spontaneous and rehearsed when you're practicing and you'll get a feel for it.

Step 4 Treat your presentation as a story.

  • Quickly introduce your topic and don't assume that your audience is familiar with all the terms, especially if your topic is one that isn't widely known.
  • Figuring out why you want (or have to) give this presentation will help you work with an overarching story/theme. Maybe you want to pass the class. Maybe you're convincing people to give you money or join you in a philanthropic endeavor or act for a social or political reason. Channel that desire into your presentation. You're answering the question of why they would want to pass you or why they would want to fund you. That's the story you're telling.

Step 5 Talk more slowly.

  • Make use of pauses, and learn to be comfortable with silences. Silence can be a powerful presentation tool and gives you a chance to take a moment to recompose. By taking pauses, you can slow down your breathing and be more deliberate in your speech, avoiding speaking too quickly.
  • Have water with you and take a sip when you feel you're going too fast.
  • If you have a friend in the class or meeting, arrange with them beforehand that they will let you know with a signal whether you're talking too quickly. Look over their way occasionally and check your progress.
  • If you find that you're running out of time and you haven't finished, simply drop or summarize your leftover material. Acknowledge the leftover material as something that can be discussed later or in the Q&A.

Step 6 Have a killer closing.

  • Make it clear what the listeners now know and why it is important that they have this new information.
  • Conclude with examples or stories about your main point and take home message. You might want a slide which summarizes your presentation. For example, you might conclude with a story about the nature of alchemy in the modern era (perhaps in a film) to show its malleable nature.

What Is The Best Way To Start a Presentation?

Community Q&A

Community Answer

  • Have a short Q&A session at the end of each subtopic. Q&A sessions will improve audience engagement. It also acts as a welcome break for audience in case of long presentation. For this though, you will need to know the subject you choose well. Make sure you understand and have more than just the basic knowledge about the topic you choose. Thanks Helpful 1 Not Helpful 0
  • Use pictures or visuals. Pictures and visuals show that you know what you're talking about, and it gives the audience a picture of what you're talking about. Thanks Helpful 0 Not Helpful 0
  • Try to have a "leave behind" message, something that your audience can take away that reminds them about your presentation, like a flyer or a book, for example. Thanks Helpful 0 Not Helpful 0

Tips from our Readers

  • Use pictures! A good way to use pictures is through PowerPoint. If you don't have PowerPoint, you can print the pictures onto a board (paper, card board, or larger paper).
  • Don't be nervous. Practice and do just like you did in practice. If you are nervous, the audience will know.
  • Try to do some hand jesters. Speak loud and clear. Make eye contact with them. Be confident.
  • Let the audience have an opportunity to interact with you.

have a good presentation

  • Don't make your speech too long, unless it is really good, and you have to have done speeches for a long time to have them be that good and long. Stick to short and sweet. Thanks Helpful 50 Not Helpful 11
  • Don't put off work to the last minute. Then your work will be most likely sloppy. If you do well under pressure, do your project a bit at a time and maybe it will get done. Or, try doing it all at the beginning, so then you have the whole rest of the time to play or check your assignment. Thanks Helpful 36 Not Helpful 16
  • Jokes are usually not okay, especially in a professional setting. A light hearted comment is fine, but don't make it seem like a comedy show. Thanks Helpful 12 Not Helpful 3
  • If you speak in a too fast/slow or monotone voice, people will not want to hear you! Aim for a conversation voice (but slightly louder) with natural pauses (commas and periods). Develop a tone depending on what you're talking about. It's more interesting and engaging to hear someone speak in a serious tone rather than a monotone when speaking about world hunger. Thanks Helpful 9 Not Helpful 2
  • If you suffer from twitchy fingers, be mindful to move your hands during your presentation only when necessary, or the audience may notice and feel you are unprepared. Thanks Helpful 8 Not Helpful 3

You Might Also Like

Be a Good Writer

  • ↑ http://www.huffingtonpost.com/young-entrepreneur-council/13-tips-for-giving-a-kill_b_3728093.html
  • ↑ https://www.niu.edu/presentations/prepare/index.shtml
  • ↑ https://algonquincollege.libguides.com/studyskills/creating-presentations
  • ↑ https://www.indeed.com/career-advice/career-development/how-to-prepare-the-presentation
  • ↑ http://www.washington.edu/doit/TeamN/present_tips.html
  • ↑ https://counseling.uiowa.edu/self-help/30-ways-to-manage-speaking-anxiety/
  • ↑ https://www.hamilton.edu/academics/centers/oralcommunication/guides/how-to-engage-your-audience-and-keep-them-with-you
  • ↑ http://hbr.org/2013/06/how-to-give-a-killer-presentation/ar/1
  • ↑ https://www.linkedin.com/pulse/how-slow-down-your-speech-when-presenting-sharon-maree-jurd-cfe/
  • ↑ https://www.indeed.com/career-advice/career-development/how-to-conclude-a-presentation

About This Article

Patrick Muñoz

Before you give a presentation, spend some time crafting what you will say. Most presentations should center on a thesis, or main idea, and contain about 3 supporting points. Cutting unnecessary content will ensure your presentation is impactful. Once your presentation is done, practice delivering it in front of a mirror or while recording yourself so you can identify and correct any issues. To calm your nerves before you present, try clenching your fists a few times and taking several deep breaths. For more advice about giving presentations, like whether to use visual aides, keep reading! Did this summary help you? Yes No

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have a good presentation

10 Presentation Skills That Every Great Presenter Must Have

It’s no secret that effective presentations can help you get ahead in business. After all, what better way to show off your knowledge and expertise than by delivering a well-crafted presentation? The right presentation skills give you the ability to share your ideas with an audience convincingly and engagingly.

Unfortunately, not everyone is born a natural presenter. If you’re not used to standing up in front of an audience, the prospect of doing so can be daunting. Fortunately, understanding your unique strengths can help you overcome these challenges and improve your presentation skills. The HIGH5 strengths assessment is a powerful tool that can provide valuable insights into your natural abilities, allowing you to leverage your strengths and develop strategies to address areas for improvement. With the right guidance, there are a few simple things you can do to enhance your presentation skills and become a more confident and effective communicator.

In this article, we’ll share some tips on how to do just that, allowing you to deliver an effective presentation. Let’s get right into it.

What are Presentation Skills?

Presentation skills are the abilities you need to deliver a clear and effective presentation. After all, a good presenter is someone who can communicate their ideas in a way that engages and motivates their audience.

There are many different aspects to presentation skills, from knowing how to structure your talk to using visuals effectively, to dealing with nerves.

Developing strong presentation skills will help you to communicate your ideas more effectively and make a positive impression on your audience.

Presentation skills are important because they can help you to communicate your ideas clearly and effectively. A good presentation can make a big impact on your audience and can help to persuade them of your point of view.

Presentation skills are also important in other areas of life, such as job interviews, sales pitches, and networking events. Being able to present your ideas clearly and concisely can give you a big advantage over others who are not as confident in their presentation skills.

Why Is it Important To Recognize Presentation Skills & Their Benefits?

One of the most important reasons to recognize presentation skills is because they are a valuable asset for any profession. Good presentation skills can help you in your career by making it easier to sell your ideas, get promoted, and be successful in business. Identifying your unique strengths through the HIGH5 assessment can provide invaluable insights into your natural communication abilities, allowing you to leverage your strengths and develop targeted strategies to enhance your presentation skills. By understanding your strengths, you can tailor your approach to deliver more impactful and persuasive presentations, increasing your chances of success in any professional setting.

In addition, good presentation skills can also help you in your personal life by making it easier to give speeches, make presentations, and teach classes.

In addition, recognizing presentation skills can also help you improve your presentations. If you are not aware of the importance of presentation skills, you may not be using them to their full potential.

By taking the time to learn about presentation skills and how to use them effectively, you can make your presentations more effective and persuasive.

Here’s a list of benefits that come with good presentation skills:

  • Increased confidence
  • The ability to think on your feet
  • Improved public speaking skills
  • Enhanced written communication skills
  • The ability to lead and motivate others
  • Enhanced problem-solving abilities
  • Improved negotiation skills
  • Stronger time management skills
  • Greater creativity
  • The opportunity to make a positive impact on others

Pro Tip From HIGH5 Take the HIGH5 strengths assessment to gain a deeper understanding of your natural communication style and preferences. Use this knowledge to play to your strengths when preparing and delivering presentations, such as leveraging your creativity for engaging visuals or your analytical skills for structured content.

10 Examples of Presentation Skills

Let’s now explore some practical examples of presentation skills that will help you ace your next big presentation.

A Clear And Confident Voice

One of the most important aspects of a great presentation is having a clear and confident voice. If you’re mumbling or speaking too quietly, your audience is going to have a hard time understanding you.

On the other hand, if you’re shouting or speaking too fast, they’re going to get overwhelmed and tune out. So, it’s important to find that happy medium where your voice is audible and easy to understand.

The Ability To Engage With Your Audience

Another key presentation skill is the ability to engage with your audience. This means making eye contact, using gestures, and speaking in a way that is relatable and easy to understand.

If you’re just standing there reading off a slide, chances are your audience is going to get bored pretty quickly. But if you can find ways to keep them engaged, they’ll be more likely to listen to what you have to say.

Good Eye Contact

One of the best ways to engage with your audience is through eye contact. When you make eye contact with someone, it shows that you’re interested in what they have to say and that you’re engaged in the conversation. It also helps to build trust and rapport.

So, if you can find ways to make eye contact with your audience members, it will go a long way in keeping them engaged.

Natural Gestures

Another great way to engage with your audience is through natural gestures. Using your hands and arms to gesture can help emphasize points and keep your audience engaged. Just be sure not to go overboard – too much gesturing can be distracting.

Positive Body Language

Your body language is also important when it comes to presentations. If you’re slouching or looking down at your feet, it’s going to show that you’re not confident in what you’re saying.

On the other hand, if you’re standing up straight and making strong eye contact, it’s going to give off a positive impression. So, be aware of your body language and try to project confidence through it.

The Use Of Visual Aids

Visual aids can be a great way to engage your audience and make your points more clear. Using slides, charts, and graphs can help illustrate your ideas and make them easier to understand. Similar to using gestures, just be sure not to overdo it – too many visuals can be overwhelming and confusing.

The Ability To Handle Questions

At some point during your presentation, you’re likely going to get questions from your audience; how you handle those questions can make or break your presentation. If you’re able to answer them confidently and without getting flustered, it’ll show that you know your stuff.

But if you start to get tongue-tied or defensive, it’s going to reflect poorly on you. So, be prepared for questions and try to stay calm when answering them.

An Organized Structure

Another important presentation skill is having a well-organized structure. This means having an introduction, main body, and conclusion to your presentation.

It also means using transitions between sections to help your audience follow along. If your presentation is all over the place, it’s going to be hard for your audience to stay engaged and they’ll quickly tune out.

The Use Of Storytelling

Storytelling is a great way to engage your audience and make your points more memorable. And while it might not seem like a traditional presentation skill, it can be extremely effective. If you possess strengths like creativity, communication, or persuasion, you may find it easier to weave captivating stories into your presentations. The HIGH5 strengths assessment can help you identify these natural storytelling abilities and provide strategies for leveraging them to captivate your audience. So, if you can find ways to weave stories into your presentation, it’ll go a long way in captivating your audience and making your message more impactful.

Last but not least, confidence is one of the most important presentation skills you can have. If you’re not confident in what you’re saying, it’s going to show – and your audience is going to pick up on it.

So, even if you’re not feeling 100% sure of yourself, try to project confidence. It’ll make a big difference in how your audience perceives you and your message.

Pro Tip From HIGH5 Use the HIGH5 assessment to understand your unique storytelling style and preferences. Incorporate personal anecdotes, analogies, or case studies that align with your strengths to make your presentations more engaging and memorable.

How To Identify & Master Presentation Skills

The good news is that presentation skills are not rocket science. Anyone can develop and master them with the right guidance.

Here’s a 5-step process to help you identify and master presentation skills.

Determine The Purpose Of Your Presentation

Are you trying to inform, persuade, or entertain your audience? Knowing the purpose of your presentation will help you focus on the right content and delivery.

Know Your Audience

Who will be watching or listening to your presentation? What are their needs, wants, and concerns? The better you understand your audience, the more effectively you can address their needs.

Structure Your Content

Organize your thoughts into an introduction, body, and conclusion. The introduction should grab your audience’s attention and set the stage for the rest of your presentation. The body should contain the meat of your argument, and the conclusion should drive home your main points.

Choose Your Delivery Method

Will you be using slides, props, or other visual aids? Will you be speaking extemporaneously or reading from a script? Choose a delivery method that best suits your content and audience.

Practice, Practice, Practice

The only way to become a master presenter is to practice, practice, practice! Experiment with different techniques and find what works best for you. Then keep practicing until it becomes second nature.

Also, consider that the right strengths test can help you understand your presentation skills better – both the strong ones and the ones to get better at. To this extent, the High5test.com strengths test is a great resource.

How To Improve Presentation Skills in The Workplace

The workplace is one of the most important places to hone your presentation skills. After all, in the business world, first impressions are key, and being able to deliver a polished and professional presentation can make all the difference in whether or not you’re successful.

Here are a few tips to help you improve your presentation skills in the workplace:

Preparation Is Key

This may seem like a no-brainer, but it’s worth repeating. When you’re preparing for a presentation, take the time to do your research and gather all of the necessary information. This will help ensure that your presentation is well-organized and flows smoothly.

Be Aware Of Your Body Language

Your body language speaks volumes, so it’s important to be aware of what you’re communicating with your nonverbal cues. Make sure you’re standing up straight, making eye contact, and using gestures appropriately. These small tweaks can make a big difference in how your audience perceives you.

One of the best ways to improve your presentation skills is simply to practice as much as you can. The more you present, the more comfortable you’ll become and the better you’ll be at thinking on your feet and handling questions from the audience.

Seek Feedback

After each presentation, take some time to reflect on what went well and what could be improved. Seek feedback from your colleagues or boss, and consider taking the HIGH5 strengths assessment to gain insights into your natural abilities and areas for growth. This will help you learn from your mistakes, leverage your strengths, and continue to improve. By understanding your unique strengths, you can develop targeted strategies to enhance your presentation skills and make a more significant impact in the workplace.

By following these tips, you can start to improve your presentation skills and make a positive impression in the workplace.

Pro Tip From HIGH5 After receiving feedback on your presentation, use the HIGH5 strengths assessment to identify areas where you excelled and areas for improvement. Develop an action plan that leverages your strengths while addressing your weaknesses, such as practicing more storytelling techniques if you have strong communication abilities or focusing on visual aids if you have strong creativity.

How To Highlight Presentation Skills In Resume & Job Interview

Another important skill that is often overlooked is the ability to highlight presentation skills in both a resume and a job interview. This can be the difference between getting the job and not.

When you are applying for a job, your resume is often the first thing that potential employers will look at. It is important to make sure that your resume includes any relevant presentation skills that you may have.

You can do this by including any experience you have in public speaking, leading presentations, or teaching courses. If you do not have any experience in these areas, consider listing any other relevant skills that could transfer over into presenting, such as customer service or sales experience.

In addition to your resume, it is also important to be able to highlight your presentation skills during a job interview. This is often done through behavioral interviewing, where you will be asked to describe specific examples of times when you have presented in the past. It is important to be prepared for this type of question and to have a few examples ready to go.

When you are highlighting your presentation skills, it is important to focus on any successes that you have had. This could be anything from getting positive feedback from an audience to successfully teaching a new course.

No matter what the specific example is, it is important to focus on how you were able to positively impact the situation. This will show potential employers that you can effectively present information and that you are someone they would want on their team.

Bonus Tip: How to Improve Presentation Skills in School As a Student

School students often have to present in front of their classmates and teachers, which can be a daunting experience, especially if you don’t feel confident in your abilities. However, understanding your unique strengths can help you approach presentations with greater confidence and effectiveness. The HIGH5 strengths assessment is a valuable tool that can provide insights into your natural abilities, allowing you to leverage your strengths and develop strategies to address areas for improvement. With the right guidance, there are some things you can do to improve your presentation skills while you’re still in school.

Join A Club Or Organization That Requires Presentations

This will force you to get up in front of people regularly and hone your skills. If no club or organization at your school requires presentations, start one!

Give speeches in front of the mirror.

Practicing in front of a mirror can help you identify any nervous habits you have (like fidgeting or pacing) and correct them before you have to give a real speech.

Use Note Cards Instead Of A Script

Reading from a script can make you sound robotic and unauthentic. Note cards will help you stay on track without sounding like you’re reciting memorized lines.

Record Yourself Giving A Presentation

Then, watch the recording back to see how you can improve. This exercise can be painful, but it’s one of the best ways to identify your weaknesses and work on them.

Find A Mentor

Ask a teacher or another adult you trust to give you feedback on your presentations. They can offer helpful tips and criticism that will help you improve.

By following these tips, you’ll be well on your way to becoming a great presenter in no time!

Pro Tip From HIGH5 As a student, take the HIGH5 strengths assessment to identify your natural communication and leadership abilities. Use this knowledge to play to your strengths when preparing and delivering presentations, such as leveraging your analytical skills for structured content or your creativity for engaging visuals.

Presentation Skills FAQs

What are the 7 presentation skills.

The 7 presentation skills are:

  • Eye contact

What are the 4 types of presentation skills?

The 4 types of presentation skills are:

  • Verbal communication
  • Visual aids
  • Non-verbal communication
  • Listening skills

What is the rule of presentation?

The rule of presentation is to always keep the audience in mind. This means knowing who your audience is, what they want to hear, and how to best deliver your message so that they will listen and be able to understand it.

have a good presentation

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How to Present to an Audience That Knows More Than You

  • Deborah Grayson Riegel

have a good presentation

Lean into being a facilitator — not an expert.

What happens when you have to give a presentation to an audience that might have some professionals who have more expertise on the topic than you do? While it can be intimidating, it can also be an opportunity to leverage their deep and diverse expertise in service of the group’s learning. And it’s an opportunity to exercise some intellectual humility, which includes having respect for other viewpoints, not being intellectually overconfident, separating your ego from your intellect, and being willing to revise your own viewpoint — especially in the face of new information. This article offers several tips for how you might approach a roomful of experts, including how to invite them into the discussion without allowing them to completely take over, as well as how to pivot on the proposed topic when necessary.

I was five years into my executive coaching practice when I was invited to lead a workshop on “Coaching Skills for Human Resource Leaders” at a global conference. As the room filled up with participants, I identified a few colleagues who had already been coaching professionally for more than a decade. I felt self-doubt start to kick in: Why were they even here? What did they come to learn? Why do they want to hear from me?

have a good presentation

  • Deborah Grayson Riegel is a professional speaker and facilitator, as well as a communication and presentation skills coach. She teaches leadership communication at Duke University’s Fuqua School of Business and has taught for Wharton Business School, Columbia Business School’s Women in Leadership Program, and Peking University’s International MBA Program. She is the author of Overcoming Overthinking: 36 Ways to Tame Anxiety for Work, School, and Life and the best-selling Go To Help: 31 Strategies to Offer, Ask for, and Accept Help .

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Jordan Henderson: I strongly believe that me playing in Saudi Arabia is a positive thing

Editor’s Note: This story is included in The Athletic’s Best of 2023. View the full list .

Jordan Henderson ’s transfer from Liverpool to Saudi Arabian Pro League side Al Ettifaq was one of the most controversial stories of the summer.

The Premier League – and Champions League -winning captain, who had long been an advocate for LGBTQ+ rights, has been questioned by many for moving in July to play in a country that criminalises homosexuality. Many felt the England international put the vast amounts of money on offer from Saudi Arabia ahead of his morals.

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Henderson has not spoken about the move but today, for the first time, he explains the thinking behind his decision and answers the criticisms aimed at him . He also discusses his departure from Liverpool.

We have decided to run the interview as a transcript below (edited in some parts to avoid repetition) so you can make your own minds up as to what you feel about his answers. And so you can see how the conversation developed.

As with all The A thletic interviews, no topics were off limits and neither Henderson, his representatives nor Al Ettifaq were allowed approval of the words or headline before publication.

David Ornstein : All your pre-season preparations appeared to be focused on returning to Liverpool in the Premier League…

Jordan Henderson : That was very much the case. I had a chat with the manager at the end of last season, which was about the season coming up, the players that we were looking to bring in and what his plans were. I went away over the summer and I had an intense period of training to make sure that I was in the best shape possible when I returned to Liverpool.

Ornstein : You were Liverpool captain, the man who lifted the Premier League and Champions League trophies. When did that start to change? Was there an approach from the Saudi Pro League? Did Jurgen say you weren’t part of his plans?

have a good presentation

Henderson: There were a few things that sent alarm bells ringing. I’ve got a very good relationship with Jurgen. He was very honest with me. I won’t go into detail about the conversation because it’s private, but it put me in a position where I knew that I wasn’t going to be playing as much. I knew there were going to be new players coming in my position.

And if I’m not playing, as anybody will know, especially the manager, that can be quite difficult for me and especially when I’ve been at a club for so long, I’ve captained the team for so long. Especially when England’s a big thing for me. You’ve got the Euros coming up. And then there was an approach from Al Ettifaq to the club to see if it would be possible for me to go there. The reaction from the club again wasn’t to say no. At that moment, I felt as though my value or the want for me to stay, with the manager and within the club, maybe it had shifted. I knew that time would come at some point. I didn’t think it would be now. And I had to accept that.

I’ve got very good relationships with Jurgen, with the owners of the club. That’ll be forever. What we’ve achieved together in the past 12 years has been incredible. But at the same time, it was hard for me to take that.

Adam Crafton: Was there part of you that was thinking, “I’d just like you to fight for me a little bit”, as in “fight for me to stay”?

Henderson: If one of those people said to me, “Now we want you to stay”, then we wouldn’t be having this conversation. And I have to then think about what’s next for me in my career. Now, that’s not to say that they forced me out of the club or they were saying they wanted me to leave but at no point did I feel wanted by the club or anyone to stay.

Ornstein: Why did you choose the Saudi offer? Did you have other opportunities? Because I think many people will be wondering what the captain of Liverpool was doing considering that move.

Henderson: I’m at the latter stage of my career and I want to be happy playing football. I want to play. I don’t want to be sitting on the bench and coming on for 10 minutes in games. And I knew that would have an effect on my chances of playing for England.

Crafton: Liverpool have bought midfielders before when you’ve been at the club. Thiago Alcantara came in. Naby Keita came in. And you’ve always responded. There have been times when players came and I’ve thought, “Is Jordan going to be in trouble?” And then you came back stronger each time. Were you tempted to think, “OK, they’re not saying they’re desperate for me to stay, but I’m going to prove them wrong and get back in the team”?

Henderson: 100 per cent. That was the whole thing about this training regime over the summer. I was working so hard and people saw the shape that I came back in. But when I got back, it was still the same situation, which made me think, “Actually, this time, does it matter what I do?”

Ornstein: Did you consider other options or was it full steam ahead with the Al Ettifaq approach?

Henderson: I think a lot of clubs would have known there was a possibility of me leaving because it was speculated over the summer. I’d love to sit here and say that every club under the sun was wanting me. But the reality was that they weren’t. Liverpool is where my kids were born; I’ve achieved so much there. I love the club, I love the fans and the thought of playing against them would have been a different challenge in a different way. And it wasn’t something that I felt was right for me.

Crafton: What if it would have been maybe a Brighton or a Brentford , that kind of level, or was it your view, “If I’m going to stay in European football, I want to be really competing at the top”?

Henderson: I wanted something that would excite me. And that’s not to say those clubs wouldn’t excite me because they are great clubs and they come with really different challenges. But it needed to be something that I felt as though I could add value in and do and try something new — a new challenge and for different reasons.

And this opportunity with Stevie (Gerrard) in a totally different league and totally different culture was something completely different, that maybe it would excite us in terms of the project that was put in front of us, in terms of the league and using my experience to try to help with that in many different areas and feeling that people value. It’s nice to feel wanted. I know Stevie really wanted me. I know the club really wanted me to go and they wanted us to try and build over the next few years — something that is here to stay and be one of the best leagues in the world.

Ornstein: Does that value extend to monetary? Because there’ll be so many people who will hear you say, “I want the challenge and the project and Stevie and the excitement” but still say “he has just gone for the money”.

have a good presentation

Henderson: That was the hardest thing. People will see this club come with loads of money and he’s just gone, “Yeah, I’m going.” When in reality that just wasn’t the case at all. People can believe me or not, but in my life and my career, money has never been a motivation. Ever. Don’t get me wrong, when you move, the business deal has to be tight. You have to have financials, you have to feel wanted, you have to feel valued. And money is a part of that. But that wasn’t the sole reason. And these possibilities came up before money was even mentioned.

Crafton: It’s been pretty widely reported figures like £700,000 ($881,000) a week or four times what you were earning at Liverpool. Is that true?

Henderson: No. I wish it was (laughs). No, honestly, the numbers just aren’t true. But again, it had to work out for us financially as well. I’m not saying that it didn’t and I’m not saying, “Oh, I’m not on good money” because it’s good money and it was a good deal but it wasn’t the numbers that were reported. No.

Crafton: So you’re saying that Steven, in all the conversations you had with him, was never mentioning the money to you?

Henderson: Stevie never mentioned money. Everything I spoke to Stevie about was football and the project. And he actually said he didn’t want to get involved in any of the money stuff. It was all about what we could do together to achieve something special and build a club and build the league.

Ornstein: It prompted a backlash from fan groups, LGBTQ+ rights groups, around Liverpool and the wider game. You will have seen many of the comments, absolutely damning. They were urging you not to take it and they hoped you would do the right thing in their eyes and reject the move. Did you start to have second thoughts? Were you talking to your wife, your advisers and your friends?

Henderson: Every day. It was a difficult time, definitely. Don’t get me wrong, I don’t want people to feel sorry for me. It was just difficult to make that decision. I’d been at a club for so long, a club that I love and have a lot of respect for the fans, the owners, the manager, my team-mates — to leave my team-mates was a big thing. But in the end, I felt as though it was the right thing for them as well.

But from the outside and people who don’t know me, then it’s a lot more challenging to understand. There can be a lot of criticism, a lot of negativity around me as a person. And that was difficult to take. But I just feel as though, because I do care about different causes that I’ve been involved in, and different communities… I do care. And for people to criticise and say that I’d turned my back on them really, really hurt me.

Crafton: When you say you were having those second thoughts, what were they about?

Henderson: Everything. About the situation with the LGBTQ+ community and with everything that is being reported in Saudi, my family, footballing decisions, team-mates. And again, I’m not just saying this for people to think, “Oh yeah…” I’m just trying to give you some insight into what it was like. I spoke to so many different people that I trust, who know me, who will challenge me.

Crafton: What was it, therefore, that persuaded you? What reassured you?

Henderson: I think there was always going to be criticism regardless of what I did, whether I stayed, whether I went. So basically I had to make the decision on what was best for me and my family. So the football is the football side. So do I go somewhere to try something new, to grow the game that I love in another country, and grow the league into one of the best in the world? That excites me because I want to grow the sport all over the world. And that got me going, really.

And obviously the LGBTQ+ community. I can understand the frustration. I can understand the anger. I get it. All I can say around that is that I’m sorry that they feel like that. My intention was never, ever to hurt anyone. My intention has always been to help causes and communities where I felt like they had asked for my help. Now, when I was making the decision, the way that I tried to look at it was I felt as though, by myself not going, we can all bury our heads in the sand and criticise different cultures and different countries from afar. But then nothing’s going to happen. Nothing’s going to change.

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Crafton: So, what you’re saying is, that by going and engaging, that brings a bigger possibility of change in some way?

Henderson: I think people know what my views and values were before I left and still do now. And I think having someone with those views and values in Saudi Arabia is only a positive thing.

Crafton: So I would press you on that, because we were told that around the World Cup in Qatar. You go, you engage. But I was there in Qatar walking down the street one day and saw a flag draped with a rainbow symbol crossed out, with the words that said, “Not welcome in Qatar.” Then supporters were trying to go into the stadiums and they were having rainbow T-shirts taken off them. There was a story about one person being stripped down even, and having it taken off them by a security guard. So I suppose I’d ask: have you actually seen or heard any evidence of this change on this specific issue?

Henderson: Firstly, I’m not a politician. I never have been and never wanted to be. I have never tried to change laws or rules in England, never mind in a different country where I’m not from. So I’m not saying that I’m going there to do that. But what I’m saying is people know what my values are and the people who know me know what my values are. And my values don’t change because I’m going to a different country where the laws of the country might be different.

Now, I see that as a positive thing. I see that because, from their (Saudi) side, they knew that before signing it. So they knew what my beliefs were. They knew what causes and campaigns I’ve done in the past and not once was it brought up. Not once have they said, “You can do this, you can’t do this.” And I think it can only be a positive thing to try to open up like around Qatar. In the end, around Qatar, having a World Cup there shined a light on certain issues where I think in the end, I might be wrong, but they changed some rules and regulations to be able to host the World Cup and I think that’s positive. That’s the way you try to create positive change. And I’m not saying that I can do that. I’m one person.

Crafton: At Liverpool, a little thing, which meant a lot to a lot of people, was that you wore the rainbow laces and the rainbow armband. And during the Rainbow Laces campaign, when most players sign off a statement or quotes to go on a club website, you really engaged. You created expectations — expectations that people feel that you’ve not matched up to. So when you say you would continue to be the same person, would you wear rainbow laces still or would you see that as disrespectful to Saudi people?

Henderson: I wouldn’t rule that out. But at the same time, what I wouldn’t do is disrespect the religion and culture in Saudi Arabia. If we’re all saying everybody can be who they want to be and everybody is inclusive, then we’ll have to respect that. We’ll have to respect everyone. And by doing something like that, if that did disrespect the religion, then no, I’m not going to do that. But if the opportunity comes where I can do it and it doesn’t, then yeah, because that’s my values.

Crafton: That strikes at the heart of the tension here, as there are laws in the country. But there are almost certainly gay Muslims in the region of Saudi Arabia and the Gulf, who are arguably the most important people in this discussion and feeling the brunt of that situation. To go back to the words that you have used in the past, everyone should be able to be themselves. That is where people see the issue.

Henderson: Yeah. I’m not an expert, I’m learning with this, but the way that I’m trying to be is I’m quite a positive person. So I like to think that by me going with the beliefs and values that I have, is that not a positive thing?

Crafton: I don’t know. Let’s take something that happened when Al Ettifaq announced your signing. There was a video that went out on social media from the club, where it looked to a lot of people as though in one of the pictures, your armband, which was rainbow in the original, had been greyed out. And a lot of people interpreted that to mean maybe they have censored it or changed that. Do you know whether that was the case?

Henderson: I didn’t know anything about it until it was out. And it’s hard for me to know and understand everything because it is part of the religion. So if I wear the rainbow armband, if that disrespects their religion, then that’s not right either. Everybody should be respectful of religion and culture. That’s what I think we’re all trying to fight for here in terms of inclusion and everything.

You know, years ago, for instance, women or kids probably couldn’t play football, but now I’m over there and there’s loads of women and girls playing football, so slowly things can change. I can’t promise anything, but what I can do is sit here and say I have my values and beliefs. And I strongly believe that me playing in Saudi Arabia is a positive thing.

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Ornstein: Do you think that you holding those beliefs is respected by the Saudis and the people who are employing you? Will they be unhappy to hear these words?

Henderson: There’s never been any mention of, “You can say this, or you can’t say this.” It’s basically, “You have your values and your beliefs, which we will respect, but you respect our values and our beliefs” and surely that’s the way it should be.

Crafton: This is something we heard a lot during the World Cup in Qatar, about having to respect the culture. When we talk about culture, I think of food, music, sport, art. And then I think about being a gay person, which is not something where you’ve woken up one day and decided you want to get into it. It’s something that you’re born as. You can’t change it. So, therefore, when people describe homosexuality as a culture, I think gay people really struggle with that because you’re basically being told you have to just accept living a life where you’re illegal.

Henderson: (Long pause) Now, I totally understand that. And I couldn’t imagine how that must feel. And that’s why I have so much sympathy and the last thing I want to do is to upset you or anyone who is part of the LGBTQ+ community. All I’ve ever tried to do is help. And when I’ve been asked for help, I’ve gone above and beyond to help. I’ve worn the laces. I’ve worn the armband. I’ve spoken to people in that community to try to use my profile to help them. That’s all I’ve ever tried to do. I’m not going to sit here saying, “Why are they criticising me?” I understand it. These are all the things I was thinking about, and I do care. When I hear stuff like, “You’ve turned your back on us”, that hurts me. I do care. I have family and friends in the LGBTQ+ community.

Crafton: What have they said to you?

Henderson: They know me, so it’s not an issue. They were the people I spoke to before I made the decision. I’m comfortable knowing exactly what I am and exactly what I stand for. But I get and I can accept not everyone’s going to get that. So that’s why I can only apologise to those people if they feel like that.

Crafton: What would you say to those people who just say you were completely genuine, in terms of the engagement you made and the things that you did to support LGBTQ+ people, but then, as might be the case with loads and loads of people, there’s just a point where a sum of money comes along where it’s simply too hard to say no to. Is the most honest answer here, “I’ve been really genuine, but actually there’s an offer on the table and maybe most people in this position would do the same”?

Henderson: It would be a lot easier for me to say that. But that’s not true. It’s not the case because money wasn’t mentioned until after the event. I could have stayed at Liverpool and earned a lot of money and if people don’t believe that, then there’s nothing I can do.

Crafton: I don’t want to dwell on this topic too much longer because I feel the intensity here now. But just a, really, almost yes-or-no question: as part of your agreement, will you receive payments for any sort of social media posts promoting the Kingdom of Saudi Arabia?

Henderson: No. Anything contractually was all to do with football. But there’s a lot of stuff that gets reported in the media and on social media. And I’ve learned over the years that you don’t know what’s true and what’s not. So you’ve got to go and experience it for yourself. So my (reported) wages, for one, are not true. I see stuff about me that’s just not true. There are loads of things. Do we sit over in the UK just criticising everything that goes on in the Middle East when really, when you’re there, it’s not quite like that. And I’ve found that over the past few weeks, the perception that I’ve seen in the media here compared to what the reality is over there isn’t the same.

Ornstein: There was an article I read before this interview that sort of said that you’re being used — not just you but others as well — to help grow this league, and that is part of an attempt to improve the country’s image. Did it never get to a point where you listen to the people you were talking to before, including members of the LGBTQ+ community, and think, “I can’t do this”?

Henderson: It’s hard to know what the reality is and what’s not true. Because you hear about stuff and you’re like, “Is that true?” But when you speak to people who are close to me and have had experiences over in Saudi or over in the Middle East, it’s like, “Well, actually, that’s not the same.”

A perfect example would be before Qatar. We had a meeting with the FA about human rights, about the issues around the stadiums. I think it might have been Amnesty who had sent the images and stuff. And then, half an hour later, I go into a press conference or some media and I’ve commented on that situation. I was like, “Well, it was quite shocking and horrendous” and that was quite hard for us to see. But then when I went to Qatar and we had the experience we had at the World Cup, you get to meet the workers there and it was totally different.

Crafton: I suppose people would come back and say what you were presented with in Qatar as a high-profile footballer was always going to be different, a choreographed, manicured perception…

Henderson: I’m not saying that it wasn’t true. All of this stuff might have been. But when you go there and experience it for yourself, it is totally different. Now, what I would say is that if, let’s say, all of those things are true, is it not good that it highlights the problems and we’re trying to make positive change, slowly? You know, Qatar made rule and regulation changes for the World Cup. Is that not a positive thing? Is that not what we want? Otherwise, if we don’t have the World Cup there and nobody goes there, then nothing really changes for the people that are living there.

Like you mentioned before, if you have gay Muslims in those countries, nothing’s changing. Even looking in this country, I’m sure same-sex marriage nine, 10 years ago wasn’t legal — but in time, things change, things evolve, things open up. And I hope hopefully that that’s the case everywhere. That’s what I want.

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Crafton: As the Saudi league infrastructure starts to grow, what are the things that you’ve been impressed by and what are the things that can still get better?

Henderson: I think there’s a lot to do to improve — in terms of infrastructure, facilities — but that’s ongoing. You’re seeing the different training grounds, the gyms… all of that sort of stuff to get it up to a level that it needs to be at. I can see them working on it now, which is good.

Ornstein: I’m sure it would have been tricky for you and many others at the start — acclimatising to the weather, to the facilities when you’ve come from the top of the Premier League. But are you pleased you went? Is it going to be huge?

Henderson: I’m trying to embrace it. It’s totally, totally different in terms of culture, living, night-time training, getting to bed late, waking up during the day…

Crafton : Are you being recognised?

Henderson : Yeah, a bit! I thought I’d be under the radar but people are coming over. Sometimes they’re not even asking for a photo; it’s just like, ‘Welcome to Saudi. Hope you enjoy your experience here’. I’ve had loads of that and that’s been a really positive thing for me. Honestly, and I’m not just saying it, the people have been amazing so far.

Crafton: If you were to go back to Anfield, given everything that’s happened over the last couple of months, would you have any anxiety in terms of the negative reaction?

Henderson: To be honest, Adam, the negative reaction, I think a lot of it is on social media and in the media, which I don’t get involved with. When I’ve seen people around, they have all wished me all the very best. Even Liverpool fans. I dedicated my life for 12 years to the club. I gave them everything. And I would do it all again if I could go back. I think they know that, they appreciate that. I’d have no concerns if I had the opportunity or if they welcomed me back to say goodbye. Because that does hurt me a little bit, that I didn’t get to say goodbye properly to the fans.

Crafton: Have you done a testimonial?

Henderson:  No. But if I had the opportunity to do something — whether that would be a testimonial or just to go back to say “bye” — I think that would be good and nice for me to do, because that does hurt. 

Ornstein: England’s LGBTQ+ fan group has been quite vociferous in the last 24 hours, saying there’ll be no more cheering, no more banner with your face on. They’re urging their group to turn their back to the pitch as they feel you have turned your back on advocating human rights…

Henderson: It hurts to hear that. I do care. I’m not one of these people who goes home, forgets about everything and is just like, “I’m fine, my family is fine, just crack on.” I do think about things a lot. But at the same time, I knew people can look at it like that and they’re entitled to their opinion, they’re entitled to feel like that. All I can say is that I apologise, I’m sorry that I’ve made them feel that way. But I haven’t changed as a person.

Crafton: Did you speak to Gareth (Southgate, England’s manager) during the transfer to check where you’d stand? You have said you were worried about how being on the bench at Liverpool may affect your England chances. Some people might say going off to Saudi Arabia presents the same issue.

Henderson: I spoke to the manager, who was very good. It wasn’t so much to check because I knew I didn’t really want to put him in the position where he would guarantee that I’d be playing for England. He couldn’t do that. Ultimately, I backed myself in terms of fitness, in terms of desire and keeping myself in the right shape.

Ornstein: Is there anything else you want to say to people reading?

Henderson: No, just thanks for taking the time. I don’t want a pat on the back or anything but I could have easily not done anything. I could have gone with another journalist (Adam is part of the LGBTQ+ community) who I may have a relationship with and been protected more. But I felt as though this felt right. Because I want to learn as well. Because it’s hard for me to hear some of the stuff that I’ve heard and I want to learn why that’s the case and how I can help going forward. People can make their own mind up.

(Top photo: Ian Hodgson)

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