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Market Research and Analysis Cornell Course

Select start date, market research and analysis, course overview.

Marketing professionals rely on clearly defined goals to determine the course of action when placing a product in the market. Leveraging research to learn more about your target audience is the focus of this course. In it, you will learn how to be an intelligent consumer of information when it comes to market research and analysis so you can become a more effective decision-maker. You will first look at market research, including the purpose and goals of research; how to balance the ideal with reality in doing research; and how to apply the six stages of research to a marketing situation.

You will then examine different ways to analyze the data acquired through market research. Using formulas to determine how cannibalization affects the profitability of new products and the value of a long-term customer, you will perform a basic sensitivity analysis to assess the robustness of your results.

You are required to have completed the following course or have equivalent experience before taking this course:

• Essentials of Marketing Strategy

Key Course Takeaways

• Define goals for market research and apply various research methods
• Analyze market research to learn more about the customers and products/services
• Test results and determine how to apply them to real-life scenarios

How It Works

Course author.

• Certificates Authored

Professor Douglas Stayman is an associate professor at the Johnson Graduate School of Management. His teaching and research interests are in the areas of advertising and consumer decision making. He came to Johnson from the University of Texas at Austin. His research has focused on the study of emotional responses to advertising and the role of affect in decision making. His work has involved methodological and measurement issues in studying emotions. He is also interested in theoretical accounts of the effects of emotions on people’s preferences. His research has been supported by grants from the Ogilvy Center for Research and Development, the Marketing Science Institute, and the American Academy of Advertising. He is currently involved in research into the future of professional, most specifically management, education.

• Market Research
• Digital Marketing 360
• Product Marketing

Who Should Enroll

• Current and aspiring product managers
• Business executives
• Consultants
• Entrepreneurs

Stack To A Certificate

Request information now by completing the form below..

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Market Research and Analytics Online Certificate | Northwestern SPS - Northwestern School of Professional Studies

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• Undergraduate
• Professional Development
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Program Overview

Research and Analytics

Research and Analytics Online Certificate Program

The Research and Analytics certificate provides students with the skills they need to differentiate, analyze, and interpret data to meet organizational needs. Through for-credit courses in multiple disciplines—marketing, communications, and social science—students gain an understanding of the marketing research process and learn to utilize tools that support data analysis. With this certificate, marketing and communications professionals can emerge with practical experience in designing a research study and applying data analysis to solve business problems.

The certificate is ideal for marketing analysts, managers, and researchers, and professionals working in or seeking to work in marketing, advertising, and communications.

Learn from a faculty of industry leaders in this fully online certificate. Enhance your professional skillset and advance your career.

Or, apply credit you've earned to one of five  SPS online bachelor's degrees .

Build Pathways

Advance your career Apply credits to Northwestern online bachelor’s degree

Online, asynchronous classes

Time to Completion

Four quarters (one year), one course per quarter

Quarter of Entry

Begin in any quarter

Number of Credits

Four courses to complete the certificate

Estimated cost $2,300 per course

START MY APPLICATION Request Information ATTEND AN INFORMATION SESSION

About the Research and Analytics Certificate Program

Research and analytics goals and courses, admission for the research and analytics certificate, research and analytics tuition, research and analytics registration information, applying credit to an online bachelor of science program, find out more about the research and analytics certificate, program goals, research and analytics certificate students will:.

• Differentiate between the methods for gathering quantitative and qualitative data and assess the benefits and limitations of each
• Use analytical tools to effectively manage, manipulate, and evaluate data
• Gain experience in all stages of the market research process, including data analysis and reporting processes
• Interpret social media data to gain insight into an organization and its audiences

Four courses are required:

• COMM ST 201-DL Research Methods in Communication Studies
• COMM ST 352-DL Social Network Analysis
• MKTG 350-DL Market Research
• SOCIOL 226-DL Sociological Analysis

VIEW COURSE SCHEDULE & DESCRIPTIONS

In addition to completing an online application, you'll also need to submit a few supplemental materials. A list of requirements for admission including application deadlines and tips on how to apply can be found at the  Admission page.

Certificate students in the School of Professional Studies pay per course. For more information about tuition and financial obligations, see the Tuition page.

Registration for courses opens 8 to 10 weeks before each quarter and is accessed CAESAR,  Northwestern's online student records system. View course registration timelines and instructions on the  Registration Information page.

Students interested in the option of applying credit earned in an online undergraduate certificate to an  SPS online bachelor's degree program should submit an online application and all required application materials . Students who elect to apply to a bachelor’s degree program before completing the certificate will be able to count completed courses toward the applicable bachelor’s degree, but a certificate will not be conferred.

If you are interested in exploring this option, contact an admission advisor for details.

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Market Research Courses

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• Market Research

The Principles Express family of short courses focuses on the individual skills that form the essential toolkit of the contemporary researcher.

These online, start-anytime courses are endorsed by major industry associations, corporations, and thousands of practitioners worldwide. They will expand your knowledge within an engaging, interactive online curriculum written by leading academic and applied Market Research practitioners from around the world.

Register today for an On-Demand Webinar.

Online Certificate Programs   |   Online Principles Express Courses

Online certificate programs

More than 8,000 researchers from 104 countries have enrolled in this program, which teaches the core skills needed for market, opinion, and social research. This course is PRC approved.

Nearly 10,000 researchers from 114 countries have enrolled in this program, which teaches the core skills needed to design and conduct impactful Market Research. This course is IWCP-, CAIP-, and QPR- approved.

This Principles Express + bundle includes three Principles Express Courses:

• Introduction to Data Analysis ,
• Advanced Analytic Techniques, and
• Working with Secondary Data: Syndicated and Big Data .

In this unique bundle of three courses, you will learn how to prepare your data for analysis, select the most appropriate statistical methods, and develop an analysis plan to support the business decision that needs to be made. You also will learn about the many secondary data sources now available to you, including the increasing availability of syndicated data and what is popularly referred to as “big data.” This is a 36-hour course; QPR approved for 150 points, and CAIP and IW approved.

Learn how to prepare data for analysis, select the most appropriate statistical methods, and develop an analysis plan to support the business decision that needs to be made. You also will learn about the many secondary data sources now available to you, including the increasing availability of syndicated data and what is popularly referred to as “big data.” This is a 36-hour course; QPR approved for 150 points, and CAIP and IW approved.

Online Principles Express courses

In this online Principles Express course, you will learn about a variety of the most common advanced analytical techniques in use today, when to use them and what they can tell us about the business problem under study. This is a 12-hour course; QPR approved for 50 points, and CAIP and IW approved.

This new Principles Express course will teach you how to translate your research findings into reports and presentations that grab your audience’s attention, address the business decision your client needs to make, and offer sound and useful recommendations. This is a 10-hour course; QPR approved for 50 points, and CAIP and IW approved.

In this Principles Express course, you will learn how evolving technological, social, scientific, economic, and cultural forces are redefining how market research is designed and conducted. This is a 12-hour course; QPR approved for 50 points, and CAIP and IW approved.

In this Principles Express course you will learn the fundamental ethical and legal principles that govern our relationships with the people whose data we collect and/or process in research, and why it is important that those principles govern our actions at all times. This is a 8-hour course; QPR approved for 50 points, and CAIP and IW approved.

In this Principles Express course, you will learn the fundamental ethical and legal principles that govern our relationships with the people whose data we collect and/or process in research, and why it is important that those principles always govern our actions. This is an 8-hour course; QPR approved for 50 points, and CAIP and IW approved.

As businesses increasingly compete in a global economy, the ability to design and conduct multi-country market research has become a critical skill. This  Principles Express  course will introduce concepts and best practices for conducting global research with confidence. This is an 8-hour course; QPR approved for 50 points, and CAIP and IW approved.

In this Principles Express course, you will learn how to prepare your data for analysis, select the most appropriate statistical methods, and develop an analysis plan. This is a 12-hour course; QPR approved for 50 points, and CAIP approved.

In this course, learn about the broad set of activities that define “market research.” It is an essential introduction for individuals just entering the field as well as those who may have some experience under their belts but want a broader view. This is a 14-hour course, QPR approved for 50 points, and CAIP and IW approved.

Without a solid design, the execution and delivery of research are never going to meet expectations. This course will enable you to identify the issue a business faces, determine information needs, develop research objectives and hypotheses, and determine the best way to achieve the research objectives. This is a 9-hour course; QPR approved for 50 points, and CAIP and IW approved.

This 10-hour online Principles Express course guides researchers through the intricate process of measurement and questionnaire design.

This Principles Express course will give you the foundational knowledge necessary to properly utilize qualitative approaches that yield valuable insights. This is an 11-hour course; QPR approved for 50 points, and CAIP and IW approved.

Matching your data collection method to the business problem and the target population is a critical step in research design. This Principles Express course covers all the options with sound advice for making the right choice. This is a 10-hour course; QPR approved for 50 points, and CAIP and IW approved.

In this Principles Express course, you will learn the basic principles to apply when designing and drawing samples that represent your target audience. It teaches the basics of traditional probability sampling as well as the ins and outs of working with panels and other forms of online sampling. This is a 9-hour course; QPR approved for 50 points, and CAIP approved.

In this Principles Express course, you will learn about the many secondary data sources available to you, including those popularly referred to as “big data.” This is a 12-hour course; QPR approved for 50 points, and CAIP and IW approved.

As a graduate of these highly-acclaimed courses, you will expand your research skills and distinguish yourself in the eyes of employers, clients, and colleagues. Check out our infographic on Your Path to Market Research Certification .

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Top 5 Market Research Certifications that are globally recognized

The U.S. Bureau of Labor Statistics estimates the employment of Market Research Professionals to grow by 20% from 2021 – 2025. By any yardstick, this growth rate is higher than that of any other profession including IT and ITES. The average salary for a Market Research Analyst as of January 2021 is $80,745 – $120,000 per year. Market Research Professionals are in huge demand in companies spanning across Equity Research, Investment Banking, Manufacturing, Pharmaceutical and Consulting.

“What makes Market Research Professionals to be in such high demand?”

The Certified Research Expert (CRE) designation offered by International Institute for Procurement and Market Research (IIPMR) is considered to be the world’s most respected Certification by the Market Research Industry

It is quite evident that the Market Research Industry is set to outgrow every other industry but still there are very few people who are professionally trained in Market Research. This is a classic example of supply not being able to meet the Demand. In other words, although there is tremendous amount of demand for Market Research Professionals, yet there are limited number of candidates who possess the relevant research skills. Research grail analyses the reason behind this situation.

There are hardly any university across the world, that offers an all exclusive program/degree/graduation in Market Research

Certified Research Expert (CRE)

IIPMR Certified Research Expert (CRE) is the most sought after market research certification and preferred by recruiters. It is offered by International Institute for Procurement and Market Research (IIPMR). This certification is globally recognized and also serves as a benchmark to ascertain the quality of candidates for many of the recruiting companies.

There is lack of awareness among students about Market Research Industry. Not many know that Market Research is one of the highest paying industries.

Lets take a look on the popular Market Research Educational programs available today:

International Institute for Procurement and Market Research (IIPMR)

The International Institute for Procurement and Market Research (IIPMR) is based out of Texas, USA. It has members from over 75+ countries and is the only certification body to offer globally recognized market research designations. No other institute offers a course or a certification that focuses in Market Research in its entirety the way IIPMR does. Other certification providers focus either on Marketing Research or Social Research. But IIPMR includes all types of market research such as Consumer Research, Consumer Insights, Market Entry Strategy, Business Research or Industrial Research, Product Research, Trend Analysis, Supply Chain Research, Procurement  Research, Financial Risk Analysis, Price Forecasting, Survey Design, Data Analysis & Interpretation, Insights Generation, Report Creation, Market Research Databases etc.

IIPMR is also rated as the world’s largest Market Research Training Institute. IIPMR offers three levels of certifications namely

• IIPMR Certified Research Analyst (CRA)
• IIPMR Certified Research Expert (CRE)
• IIPMR Certified Research Professional (CRP)

All the above three Market Research Certifications offered by International Institute for Procurement and Market Research (IIPMR) are online courses that are followed by online exams.

The CRA, CRE and CRP designations are accepted world-wide and the certifications have been completed by top companies such as Ernst & Young, Accenture, Deloitte, IBM, Frost & Sullivan, Morgan Stanley, Pricewaterhousecoopers, Mckinsey, AC Nielsen, Reuters, Aranca, US Department of Homeland Security, Government of Canada,  Singapore’s Chamber of Commerce,  Guyana’s Ministry of Business, Government of Kenya, United Nations, Ministry of Finance & Economic Development of Botswana, Government of Abu Dhabi etc

For more details visit: https://www.iipmr.com/education

Certificate in Market and Social Research Practice

This certificate is offered by MRS, a leading Research Association based out of UK. This certification is supposed to be a vocational qualification for the Research Sector. Similar to IIPMR, the Certificate in Market and Social Research Practice is also an online course that is followed by an online exam. In comparison with the CRA Certification, this certificate has a narrow focus and has only 3 modules to learn. Whereas the CRA Certification offered by IIPMR has over 83 modules that needs to be completed in order to be eligible for the online exam.

Folks completing the Certificate in Market and Social Research Practice will be eligible to enroll for the next level which is Advanced Certificate in Market and Social Research Practice. The cost of the exam is £110 plus VAT

For more information, visit : https://www.mrs.org.uk

Professional Researcher Certification (PRC)

The PRC Certification is offered by Marketing Research Association based out of Washington, USA. However this certification is focused only on Marketing. It emphasizes the methods to incorporate research for marketing purposes and insights. There is no mention of what exactly are the modules that one would learn in this certification. Please note Market Research Association has now been renamed as Insights Association.

For more details visit: https://www.insightsassociation.org/advance-career/prc

Graduate Certificate in Marketing Analytics and Market Research

This program is offered by the University of Texas, Dallas. It is quite a comprehensive program as it involves four semesters. The focus is mainly on

Marketing Research,

Interactive and Digital Marketing,

Database Marketing and

Marketing Analytics using SAS.

For more details visit: https://jindal.utdallas.edu

Post Graduate Certificate Program in Market Research And Data Analytics

Mudra Institute for Communications (MICA) is a popular school based out of India to offer this unique program. While the course cannot be taken online, it offers a on-campus program for selected local students and International Students. Total cost for the program is $3500

For more details visit: https://www.mica.ac.in

3 thoughts on “Top 5 Market Research Certifications that are globally recognized”

I am a graduate research assistant in a university teaching hospital here in Nigeria at the department of Restorative dentistry. which professional exams should I take that would place me at competitive advantage as research analyst/ writer in world class health sector. i have B.Sc microbiology. my email: [email protected]

I am working in insurance sector from last 2 yrs after completing my MBA with marketing specialization…..but to enhance my package and value of my degree….plz suggest me some certification course.

Want to learn good analytics course

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Home — Training courses

Training courses

1-30 of 100 courses

Facilitating Action From Insight

Virtual training course

Build traction to ensure insight lives on within stakeholder teams.

Jun 03 2024

Monday 13:30–15:30

Jun 10 2024

Finding the Story in the Data

Take information and find key messages through taught material and 'hands on' learning.

Jun 04 2024

Tuesday 09:30–16:45

One Day MBA

Journey to the heart of successful business administration with management tools that deliver immediate value

Jun 05 2024

Wednesday 09:00–17:00

An Introduction to Brand Research

Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.

Monday 09:30–13:30

Essentials of Qualitative Research

Briefing, design, fieldwork, analysis and presentation.

Jun 11 2024

Tuesday 09:30–17:00

Jun 12 2024

Wednesday 09:30–17:00

Jun 13 2024

Thursday 09:30–17:00

Questionnaire Fundamentals

This course will give anyone new to questionnaire design a solid framework of understanding of the key principles and common challenges. It will build confidence and practice in spotting weaknesses so the main pitfalls are avoided.

Jun 17 2024

Monday 09:30–16:45

Facilitation Skills

Balancing purpose, task, big picture, detail and more

Jun 18 2024

Tuesday 09:30–17:30

Data Science Analytics

An interdisciplinary field dedicated to leveraging a variety of data for driving competitive advantage and sustainable success.

Jun 19 2024

Advanced Thinking in Qualitative Research Masterclass

A masterclass of cutting-edge tools for agency and client-side qualitative researchers

Jun 20 2024

Thursday 08:45–15:45

How to review and refresh your survey

Is your survey (still) working hard enough for you?

Jun 24 2024

Monday 09:30–16:00

Behavioural design

Learn how to design behavioural interventions to change behaviour at pace.

Jun 25 2024

Tuesday 09:30–16:30

Effective & Agile Leadership Skills

Learn how to lead engaged, focused and high-performance teams

Jun 26 2024

Wednesday 09:30–17:30

How to be Insightful

Jun 27 2024

Thursday 09:30–16:00

Moderating Masterclass for Beginners

Learn basic theory and practice moderating in a safe environment, with supportive feedback and coaching.

Jul 01 2024

Monday 09:00–17:00

Jul 03 2024

Wednesday 13:00–17:00

Coaching Skills for Researchers

Learn how to have effective conversations in every aspect of your life as a researcher

Jul 02 2024

Tuesday 10:00–16:00

Presentation Delivery Skills

Increase your confidence in delivering high-quality client presentations.

Generative AI in Market Research & CX

Unlocking the Future of Insights Transform your insight capabilities and revolutionise your customer experiences with the cutting-edge power of Generative AI

Jul 04 2024

Infographics and Insight Visualisation

Understand visual storytelling and create tailor-made data infographics

Thursday 09:30–16:30

Creating Compelling Insight Stories

Create stories that showcase the brilliance of your insights and result in highly engaged audiences.

Jul 08 2024

Monday 13:00–15:30

Jul 15 2024

Creating Videos for Storytelling in Research

Storytelling is a key research skill with videos one of the most effective ways to engage buyers. Learn how to create compelling videos on this course.

Jul 09 2024

Tuesday 09:20–16:30

Jul 11 2024

Creative Writing for Researchers

Communicate in a voice that's professional, engaging and inspiring

Jul 10 2024

Social Media in Market Research

Use social networks and communities to access respondents

Thursday 00:00–00:00

Influence and Impact

Evaluate your personal impact and increase your influence in business

Jul 16 2024

Writing Better Questionnaires

Everyone’s writing questionnaires...but what makes a questionnaire really work?

Jul 17 2024

Wednesday 09:30–16:45

Building your Inclusive Toolkit for All Research

Unless you’re consciously including people, you’re almost certainly unconsciously excluding people. This course will empower you to confidently take an inclusive approach to any research study, no matter how big or small.

Jul 18 2024

The Science of Behaviour Change

Learn how to apply behavioural science to better understand and influence behaviour

Jul 22 2024

Monday 09:30–16:30

Online Panels and Communities

Understand new technologies and online panel relationships

Jul 23 2024

Tuesday 10:30–16:30

Creating A Compelling Research Podcast

Learn to produce compelling podcasts, and tap into the power of podcasting to grow impact and engagement.

Jul 24 2024

Running a successful research project

Get the most from your project by making good research and project management decisions at every stage.

Jul 25 2024

Sep 09 2024

Sep 16 2024

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It’s the promise of what’s to come. It’s where everything we aspire to achieve begins. At Burke Institute, we’ve been recognizing, shaping, and accelerating potential in marketing research and insights professionals for nearly 50 years.

Discover, develop, and accelerate your potential in marketing research and insights with training from Burke Institute.

Ready to level up your insights?

Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days.

Cost effective insights that scale

Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options.

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Embark on a new adventure. Join Camp InsightHub, our free demo platform, to discover the future of research.

Read a brief overview of the agile research platform enabling brands to inform decisions at speed in this PDF.

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Our services drive operational and strategic success in challenging environments. Find out how.

Close Connections bring stakeholders and customers together for candid, human conversations.

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10 Valuable Market Research Training Courses You Can Take Today

Lucia hoffart, how to enhance engagement in the new age of insigh....

In Paul Hudson’s blog ‘3 Ways to Embed Insights into Stakeholder Organisations,’ he states that ‘dri...

Gareth Bowden

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It’s a world of life-long learning these days. Whether we realise it or not, we are constantly advancing, evolving and changing direction throughout our working lives. Some of these directional changes come with the natural flow of our careers or the way in which the business we occupy develops. Yet, for the other, much bigger part, we can take control into our own hands, grab the helm and steer with or into the wind for the best training and education to support our progression as both an insight professional and a person.

Professional development tools and market research training courses can be found manifold. Some are free online courses, for others you pay and have to attend in person – either way, let’s look at some of the recommended providers and 10 of their most valuable upcoming provisions.

Market Research Society, UK

The Market Research Society (MRS) is a world leading research association “dedicated to the support, promotion and enrichment of the research and business world”. Their courses range from introductory, over business skills, intermediate and advanced levels to specialisms. Most take you way beyond the traditional “Introduction to Market Research” that can often be found elsewhere.

If you are looking to up your market research game why not look at the two-day long: Unlock the Story - Commercial Storytelling for Researchers? Ideal if you want to develop your (internal or external) client consulting skills. Alternatively, get up to speed with visual story-telling for insight presentation, a must in today’s data cluttered world by hopping on a 1-day workshop: Infographics and Data Visualisation. This one has more of a playful learn-by-doing approach with some proper hands-on training allowing you to explore the tech with expert supervision. Both courses require in-person attendance at the MRS headquarters in London.

1. Commercial Storytelling for Researchers

Dates Wednesday, 13 June 2018 (Day 1 of 2) Tuesday, 20 June 2018 (Day 2 of 2)

Pricing Members - £645.00 + VAT Non-members - £945.00 + VAT Company Partner (non-ticket price) - £645.00 + VAT

2. Infographics and Data Visualisation

Date Friday, 24 November 2017

Pricing Members - £325.00 + VAT Non-members - £475.00 + VAT Company Partner (non-ticket price) - £325.00 + VAT

For more MRS training courses:  MRS Event Calendar

ESOMAR, Global

ESOMAR’s webinars go a long way and I would advise you to check them out but what caught my eye more recently was one of their new academic courses: The Principles of Mobile Market Research. Even as an experienced researcher, there’s always something new to learn, and with the challenges surrounding mobile (international) research, unbiased and secure data collection in particular, understanding current mobile market research best practice is certainly at the top of the learning list.

The course is a “new self-paced, PRC-approved, online short course from the University of Georgia and Marketing Research Institute International [which] adds to your skillset by teaching you what you need to know about the mobile market research phenomenon”.

3. Principles of Mobile Market Research

Date Enroll online at any time

Pricing Members - $459 Non-members - $499

For more ESOMAR training courses:  ESOMAR Global Training Calendar

UDACITY, Global

For the number-loving data analysts and researchers, UDACITY offers an online: Data Analysis with Python and SQL (Term 1), and: Advanced Data Analysis (Term 2) (nanodegree) program. You’ll be advancing your programming skills and getting to grips with complex datasets – with it all ending in your preparing data for analysis and creating meaningful visualisations. For Term 1 (3 months) there’s no coding experience needed, so you can dip straight in.

You can then tag Term 2 (also 3 months) on for the advanced data analysis element or start at this level if you already have Python and SQL experience. The program goes beyond the theory to practical statistic application - learn how to apply inferential statistics and probability to real-world scenarios. Ah, and there we are… back at the story-telling angle of things!

4. and 5. Data Analysis with Python and SQL (Term 1). Advanced Data Analysis (Term 2)

Date Online term style intake

Pricing Data Analysis with Python and SQL (Term 1) - £399 Advanced Data Analysis (Term 2) - £579

For more UDACITY training courses:  UDACITY Course and Nanodegree Calendar

BVM, Germany

For the German-speakers among us (myself included) BVM has some very interesting offerings. My current favourites, the 2-day: Customer Focus - Service Quality, Customer Satisfaction, Customer Loyalty and the 1-day: Introduction and Realisation of Behavioural Economics @ Market Research courses, both taking place in Berlin.

As insight professionals, we are all involved in customer research in some way – it’s key to business success after all. Both BVM courses have been specifically designed to take your customer research design and outcome interpretation skills to the next level, to challenge traditional market research techniques and inspire new approaches.

6. Viewpoint Customer: Service Quality. Customer Satisfaction. Customer Loyalty

Date Wednesday, 29 November 2017 - Thursday, 30 November 2017 

Pricing Members - 1280 EUR Non-members - 1600 EUR

7. Introduction and Realisation of Behavioural Economics @ Market Research

Date Wednesday, 27 September 2017

Pricing Members - 790 EUR Non-members - 990 EUR

For more BVM training courses:  BVM Event Calendar

GreenBook, Global

If you’d rather stay in the English-speaking realms, have a look at the upcoming webinar on GreenBook.org: Non-Conscious Behaviour. Measure it. Understand it. Drive it. Another embarkation into behavioural economics, here you have the chance to learn how behavioural research and design is empowering next generation insights and marketing including real life success stories. If you’d like to identify and activate against four, non-conscious factors driving consumer behaviour, then mark 12 October 2PM ET in your calendar for this webinar. (If you miss the live stream, a recording will be available.)

8. Non-Conscious Behaviour. Measure it. Understand it. Drive it.

Date Thursday, 12 October 2017 (or watch the recording at a later date)

Pricing Free

For more Greenbook training courses:  GreenBook Webinar Calendar (and past recordings)

ERA (Academy of European Law), EU

ERA provides useful resources, e-presentations, courses and tools around all things legal. Of particular interest to market researchers: Data Protection Impact Assessment: Best Practices. After all, we work with data on a daily basis and need to stay on top of the latest developments. Dip into this free e-presentation to get up to speed from the comfort of your own desk in your own time.

9. Data Protection Impact Assessment: Best Practices

Date Watch online at any time

FlexMR, Global

Our entire content ethos here at FlexMR is that of education and inspiration. Whether it’s via our blog or our resource centre our insight experts are passionate about sharing their market research expertise, both generic and specialist. If any of the training courses above did catch your eye but you are unable to attend, here are a selection of related FlexMR blogs and free whitepapers for perusal at your leisure.

10. FlexMR  Blogs  and  Resources

Date Read online at any time

In Conclusion

Whether it is a free webinar, an online course, an in-person training session or a full academic program – there’s a wealth of educational resource out there, with a fitting offer for everybody. And if all else fails, don’t forget that your colleagues are wandering information sources, too. We all have our passions and unique skill sets; just get chatting the next time you meet at the water cooler!

About FlexMR

We are The Insights Empowerment Company. We help research, product and marketing teams drive informed decisions with efficient, scalable & impactful insight.

About Lucia Hoffart

Lucia leads our European expansion by fostering strategic relationships with international agencies and corporate researchers.

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Home / Online Bachelor’s Degree Programs / Online Bachelor of Science in Marketing Degree / Marketing Careers for Bachelor’s in Marketing Graduates / How to Become a Market Research Analyst: Steps and Skills

How to Become a Market Research Analyst How to Become a Market Research Analyst How to Become a Market Research Analyst

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An increasing number of companies across varied industries rely on market research and statistical data to make informed decisions and carry out effective plans. This has made the market research analyst role indispensable in many organizations.

Students who are interested in entering the profession should know that educational investment is crucial. In addition to  earning the right degree  to become a market research analyst, they also need to develop the right set of skills and gain sufficient working experience.

What Does a Market Research Analyst Do?

Market research analysts help companies understand target markets. They do this through in-depth studies of market trends, market conditions, consumer buying behaviors, and other related metrics. Having a comprehensive understanding of these areas allows companies to devise the right products and identify which consumers are likely to purchase those products at certain prices. Market research analysts may accomplish this through questionnaires, interviews, and market analysis, among other strategies. These professionals are also skilled in researching and analyzing competitors.

Market Research Analyst Degree Path

Market research analysts are vital to helping a business target the right consumers and optimize growth strategies. Earning a degree in marketing, business analytics, or a related field can help individuals on their path toward becoming a market research analyst. Gaining professional experience and honing the skills that are considered fundamental for the role are also important.

Collectively, these steps can equip individuals with a foundation in the necessary skills and knowledge to be successful in the career. Just as importantly, they can help individuals understand how best to apply what they’ve learned to an individual company’s goals.

Market Research Analyst Education Requirements

Typically, the market research analyst role requires a minimum of a bachelor’s degree. There are a number of relevant undergraduate degrees, with the most useful offering a deeper understanding of core concepts related to market research analysis, including consumer behavior, target audience identification, and strategic planning.

Those who are interested in an advanced career in market research analysis should consider pursuing a master’s degree. This isn’t a requirement to enter the field, but some employers may prefer candidates with an advanced degree, especially for senior and managerial roles.

How to Become a Market Research Analyst

There are essential steps to becoming a market research analyst, including obtaining the right bachelor’s degree and considering a  master’s degree  for possible higher-level positions. Market research analysts also need several years of work experience to become certified as professional market researchers.

Step 1: Earn a Bachelor’s Degree

Students can begin their paths by earning a bachelor’s in fields such as  marketing ,  business administration , or  psychology . Each of these degrees, in different ways, provides valuable insights, enabling future market research analysts to assess consumer buying behaviors and preferences.

Specifically, a degree in marketing is valuable, since the coursework incorporates business theories and policies, marketing, and the study of consumer behaviors. A bachelor’s in business administration provides a foundation in financial accounting, economics, business law, and statistics. A degree in psychology, on the other hand, allows students to study human nature and behaviors from perspectives that incorporate fundamental concepts such as cognition, multiculturalism, critical thinking, and development through the lifespan.

Step 2: Build On-the-Job Experience

Advancing to the role of market research analyst usually requires at least a few years of industry experience, working in a role such as marketing assistant or account representative. This background helps gain access to greater job opportunities — such as becoming a market research analyst — as well as assists in qualifying for particular certifications. Market research analysts usually work full time, although certain job demands, such as time-sensitive marketing campaigns, may require them to work additional hours.

Step 3: Earn a Master’s Degree (Optional)

To qualify for higher-level positions, market research analysts should consider pursuing a master’s degree. There are degrees that focus specifically on market research analysis related fields, such as marketing, market research, or data analytics; however, professionals may also choose to earn a  Master of Business Administration (MBA) .

In addition to opening greater career opportunities, a master’s degree can also serve as a valuable tool in obtaining the Insights Professional Certification, or IPC. This designation is administered by the Insights Association. To qualify, applicants need to take and pass a test and possess at least three years of work experience. Certified researchers who plan to renew their credentials, which is required every two years, must complete 20 hours of continuing education.

What Skills Does a Market Research Analyst Need?

In addition to building job experience and obtaining the right education, market research analysts need specific soft skills to succeed in the field.

The ability to analyze huge amounts of data is a must, considering that research and information analysis are at the heart of the job. In terms of choosing the right marketing strategies for any given company, critical-thinking abilities also come into play.

Finally, market research analysts need exceptional communication skills. Those interested in becoming market research analysts need to develop oral and written communication skills, as the role typically involves frequent presentations and interactions with clients, team members, consumer audiences, and other stakeholders.

Market Research Analyst Salaries and Job Outlook

According to the BLS, the median salary for a market research analyst in 2020 was $65,810. Several factors contribute to precise salary levels, such as overall professional experience and the position’s location.

In addition, the BLS projects 18% growth for this job between 2019 and 2029. This rate is significantly higher than the 4% average employment growth for all other occupations over the same 10-year period. By 2029, the BLS estimates that as many as 130,300 additional market research analyst jobs will be created.

Several factors contribute to this impressive growth in market research analyst jobs. Companies are relying to a greater degree on data and research to effectively target consumers. The ability to reach the right customers, due to more effective marketing and advertising strategies, leads to an increase in business profits.

The BLS further reports that job applicants with strong backgrounds in statistics and data analysis, as well as those with a master’s degree in marketing or business administration, are likely to have better employment opportunities.

Start Your Journey to Becoming a Market Research Analyst Today

If you have a passion for understanding marketing research, statistical data, and human psychology, a career as a market research analyst might be an excellent choice.

There is no better time than now to invest in your future. Earning a degree in a field such as marketing, statistics, analytics, psychology, or business administration can be a step in the right direction to becoming a market research analyst.

Maryville University offers online  bachelor’s  and  master’s  degrees in a range of fields including  marketing ,  psychology , and  business administration . These rigorous academic degree programs are designed to fit into students’ busy lifestyles, which may include family obligations and full-time jobs.

Be brave. Take the first step today toward an exciting career as a market research analyst.

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How to Become a Market Research Analyst – Career Guide

• Published: November 2, 2023
• By: Yellowbrick

Market research analysts play a crucial role in today’s business landscape. They are responsible for gathering and analyzing data to help companies make informed decisions about their products, services, and marketing strategies. If you have a keen eye for detail, enjoy working with data, and have a passion for understanding consumer behavior, a career as a market research analyst might be the perfect fit for you. In this article, we will explore the role of a market research analyst, the skills and qualifications required, the job outlook, and steps to kickstart your career in this field.

What Does a Market Research Analyst Do?

Market research analysts are responsible for collecting and analyzing data to identify market trends, evaluate the potential demand for products or services, and understand consumer preferences. They utilize various research methods, such as surveys, interviews, focus groups, and statistical analysis, to gather relevant data. Once the data is collected, market research analysts interpret the findings and provide actionable insights to businesses, which help them make informed decisions about their marketing strategies, product development, and target audience.

Skills and Qualifications

To excel as a market research analyst, certain skills and qualifications are necessary. Let’s take a look at some of the key requirements for this role:

• Analytical Skills : Market research analysts must have strong analytical skills to interpret data and draw meaningful insights. They should be comfortable working with numbers, statistical models, and data visualization tools.
• Critical Thinking : The ability to think critically and make logical connections is essential for market research analysts. They need to identify patterns, trends, and correlations in data to provide valuable insights.
• Research Techniques : Proficiency in various research techniques, such as surveys, interviews, and focus groups, is crucial for gathering accurate and relevant data. Market research analysts should know how to design surveys, conduct interviews, and moderate focus groups effectively.
• Data Analysis Tools : Familiarity with data analysis tools, such as SPSS, SAS, or Excel, is important for market research analysts. These tools help in organizing, analyzing, and visualizing large datasets efficiently.
• Communication Skills : Market research analysts need to effectively communicate their findings to clients or internal stakeholders. Strong written and verbal communication skills are essential for presenting complex information in a clear and concise manner.
• Industry Knowledge : Depending on the industry they work in, market research analysts should have a solid understanding of market dynamics, consumer behavior, and industry trends. This knowledge helps them provide valuable insights specific to their industry.
• Attention to Detail : Market research analysts must pay close attention to detail to ensure accurate data collection and analysis. Even minor errors or inconsistencies can lead to misleading insights.

Educational Requirements

Most entry-level market research analyst positions require a bachelor’s degree in market research, statistics, business administration, or a related field. Some employers may prefer candidates with a master’s degree, especially for senior or specialized roles. Pursuing a degree in market research equips you with the necessary knowledge and skills to excel in this field.

Job Outlook

The job outlook for market research analysts is promising. According to the Bureau of Labor Statistics, the employment of market research analysts is projected to grow 18 percent from 2020 to 2030, much faster than the average for all occupations. This growth can be attributed to the increasing importance of data-driven decision-making in businesses across industries.

Market research analysts are in high demand as companies strive to understand consumer behavior, identify market trends, and gain a competitive edge. Industries such as advertising, consulting, finance, healthcare, and technology offer ample opportunities for market research analysts.

Steps to Kickstart Your Career as a Market Research Analyst

• Gain Relevant Education : Pursue a bachelor’s or master’s degree in market research, statistics, business administration, or a related field. This will provide you with a strong foundation in research methodologies, data analysis, and industry knowledge.
• Develop Analytical Skills : Enhance your analytical skills by learning statistical analysis software such as SPSS or SAS. Familiarize yourself with data visualization tools like Tableau or Power BI to effectively present your findings.
• Gain Practical Experience : Seek internships or entry-level positions in market research firms, consulting firms, or companies with in-house research departments. Practical experience will give you hands-on exposure to real-world research projects and help you build a strong portfolio.
• Build a Professional Network : Attend industry conferences, seminars, and networking events to connect with professionals in the field. Join market research associations or online forums to stay updated with the latest trends and opportunities.
• Continuing Education : Stay updated with the latest research techniques, industry trends, and technological advancements. Consider enrolling in professional development courses or certifications offered by reputable institutions or online platforms like Yellowbrick to enhance your skills and marketability.
• Craft a Strong Resume and Portfolio : Highlight your education, relevant coursework, internships, and practical experience in your resume. Create a portfolio showcasing your research projects, data analysis skills, and actionable insights.
• Job Search : Utilize online job portals, company websites, and professional networking platforms to search for market research analyst positions. Tailor your application materials to each job opportunity to showcase your skills and qualifications effectively.

By following these steps and continuously honing your skills, you can position yourself for a successful career as a market research analyst.

Key Takeaways

• Market research analysts play a crucial role in helping companies make informed decisions about their products, services, and marketing strategies.
• Skills required for a market research analyst include analytical skills, critical thinking, research techniques, data analysis tools, communication skills, industry knowledge, and attention to detail.
• Most entry-level positions require a bachelor’s degree in market research, statistics, business administration, or a related field.
• The job outlook for market research analysts is promising, with a projected growth of 18 percent from 2020 to 2030.
• Steps to kickstart your career as a market research analyst include gaining relevant education, developing analytical skills, gaining practical experience, building a professional network, continuing education, crafting a strong resume and portfolio, and actively searching for job opportunities.

To further enhance your skills and marketability in the field of market research, consider enrolling in the “Parsons Ecommerce Foundations” online course and certificate program offered by Yellowbrick. This program will provide you with valuable insights into the world of ecommerce and equip you with the knowledge and skills needed to thrive in this rapidly evolving industry. So, take the next step in your career journey and explore the opportunities that await you as a market research analyst.

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Online marketing for beginners: 10 paid and free courses to start with

In today’s digital marketplace, personalization is king. Hubspot’s The State of Marketing 2024 report underscores this, revealing that 75% of marketers credit personalized experiences with boosting sales and customer loyalty. This strategic focus is reshaping companies’ online narratives, directly influencing a return on investment (ROI) and growth trajectories.

The digital realm demands a deep understanding of consumer behavior, market trends, and keeping up with technological trends and advancements. For those carving out a career in digital or online marketing, you’re in an era where science meets creativity. 

UNC Kenan-Flagler’s top-ranked online MBA

Dr. Jonah Berger, a Wharton School professor at the University of Pennsylvania and bestselling author of books like Magic Words and The Catalyst , views the right digital marketing course as a critical piece in the puzzle of success.

“If you already have your product, a class can teach you how to get it to the right customers,” he asserts. Berger emphasizes the versatility of digital marketing education, noting that it can guide entrepreneurs in everything from product design to startup selection.

He advises prospective students to first identify their needs and desired outcomes before choosing a course. “The more that courses help you address a particular tactical need you have, the better off you’re going to be,” he explains. He encourages focusing on “modern marketing” trends such as customer centricity, highlighting the shift towards prioritizing the customer’s perspective over the product or service.

For Berger, truly successful digital marketing lies in “the marriage of data science and behavioral science.” He stresses the importance of understanding customer decision-making while leveraging data for deeper insights. This approach is paramount in a landscape dominated by search engines, social media, and omni-channel marketing strategies.

For those interested in working in the online marketing industry, taking a course can be an effective way to build a solid foundation. Fortune compiled a list of both free and paid online marketing courses you can take on your home computer to help you add the skill to your digital toolbox. 

5 free online marketing courses

Enrolling in a free course can give you the necessary skills to get started without breaking the bank. These five free online courses teach digital marketing at an introductory level. Each varies on program length but offers generalized coursework. The list is in alphabetical order.

1. CareerFoundry: Digital Marketing Program

This one is for people who don’t have a lot of time but still want to dip their toes in the digital marketing waters. To figure out if digital marketing is right for you, CareerFoundry can send you a free five-day short course to your email inbox. Each lesson takes around 15 minutes, offering barebones instruction to the world of digital marketing and making a career change. It’s worth noting that the content you receive is the beginning lessons of a much more robust, four to seven-month long, $6,900 immersive, should you want to opt for the paid version. 

2. Google: Fundamentals of Digital Marketing

This 40-hour course, offered by one of the most popular search engine companies, teaches digital marketing at an entry-level . The 24-module class, accredited by the Interactive Advertising Bureau Europe and The Open University, contains hands-on exercises.

Tutorials include topics like making it easy to find a business on the internet and reaching customers through email and video. After passing each tutorial, the course offers one final assessment, and after taking and passing that, you will receive a sharable award to add to your LinkedIn profile.

3. Meta: Blueprint

Facebook’s parent company, Meta, offers 36 free courses in its Blueprint program . The program aims to give learners fast, self-guided digital marketing walkthroughs and training on sites like Facebook, Messenger, Instagram, and WhatsApp. Topics range from bringing your business online and establishing marketing goals to attracting an audience and making creative Instagram Stories. 

4. Simplilearn: Digital Marketing Strategy

This free course by Simplilearn consists of seven main modules, each containing a self-paced string of video lessons. It aims to provide learners with an introduction to the digital marketing landscape. 

In two hours, you will learn about customer segmentation and persona, plus you’ll learn how to conduct market research and create a marketing calendar. After each chapter, there is a knowledge check, and after completing the class, you will receive a certificate of completion. According to the site, more than 25,000 people have enrolled in this course.

5. Udemy: Marketing on Instagram 

This introductory course from Three Sixty Academy , offered on the Udemy platform, teaches learners the fundamentals of Instagram marketing and how to increase your follower base and maximize ROI. The course consists of nine tutorials over the course of 40 minutes. According to the site, more than 30,000 students have enrolled in this course. 

5 paid online marketing courses

Taking paid courses can be an effective way to learn marketing concepts and practical applications. By paying for a course, you can access comprehensive content and detailed explanations in a structured learning environment. This can help you gain a deeper understanding of the subject matter and improve your skills. Courses are listed in alphabetical order.

1. Coursera: Introduction to Digital Marketing

Coursera has a beginner-level course that lasts for around nine hours and is taught by Steve Fritzenkotter, a continuing education instructor from the University of California, Irvine. The course covers everything from search engine marketing and two-way communication with customers to storytelling and reputation management. 

According to the site, it’s free to start, but after a seven-day trial period, you’ll be required to pay $49 monthly. The subscription gives you access to all of the lectures, assignments, knowledge checks, discussion forums, and even a certification of completion. Lastly, the course has more than 10,500 enrollees. 

2. eCornell: Assessing Opportunities in Paid Digital Media

eCornell’s online paid media course covers the basics of search engine marketing, email marketing, and video marketing through a paid lens. The course tackles topics like social media and mobile ads and will guide you through the process of drafting a paid media marketing plan. 

This two-week, fully online, instructor-led course is targeted towards marketing managers who want to understand the role digital marketing plays in an organization. The course is priced at $1,199 and is part of eCornell’s Digital Marketing program, which is priced at $3,699 and includes four courses. After completing the entire program, you will have earned a certificate.

3. Harvard Business School: Digital Marketing Strategy

Harvard Business School Online’s digital marketing course is seven weeks long, self-paced, and contains six modules. The key concepts taught are the evolution of marketing, different approaches to budget allocation, and customer engagement techniques like storytelling and personalization. 

The featured exercises include building a practice budget, calculating a customer’s lifetime value, and advising a real-life company on its marketing plan. The course costs $1,750, and the application is free, but you must be at least 18 years old to apply. 

4. LinkedIn Learning: Advance as a Digital Marketing Specialist

LinkedIn Learning’s digital marketing career path is a comprehensive program with nine courses. Each one is more than ten hours long and is designed to teach learners how to create effective customer touchpoints, develop content strategies, and gain expertise in SEO and analytics. Upon completing the program, students receive a certificate that can be added to their LinkedIn profile.

The lectures are delivered by industry experts Brad Batesole, who teaches part-time at California State University Northridge, and Marta Dapena-Baron, a former marketing lecturer at the University of Michigan and Cornell University.

To access this course path, users must subscribe to the service. The subscription costs $379.88 per seat per year, with a two-seat minimum requirement for teams.

5. Udemy: The Complete Digital Marketing Course—12 Courses in 1 

This $199.99 course offered by Udemy teaches students how to master digital marketing strategy and the fundamentals of social media, SEO, YouTube, email, X (formerly Twitter), Quora, and Facebook marketing. Taught in 17 languages over 22.5 hours of videos and articles, it also teaches you copywriting, making a website, and performing market research. 

According to the site, the course comes with a 30-day money-back guarantee, and it caters to three target audiences: individuals who wish to enhance their skills for job opportunities, website owners looking to boost their traffic and sales, and pre-launch business owners who are unsure where to begin.

Things to consider before enrolling in an online marketing course

If there’s one takeaway from this article, it’s that there are a lot of options in terms of the kinds of courses you can take. An overwhelming number of options can lead to analysis paralysis, so it’s important to remember that while some courses might sound great, they might not give you the exact results you’re looking for. 

Before spending your hard-earned cash or wasting your time with any marketing course, consider these factors:

• Hands-on practice : According to a report by the U.S. Department of Education ,  the term “hands-on approach” refers to guided instruction through experience. “It’s one thing to hear somebody say something. It can be quite another to make sure you can apply that thing,” Berger says. “It’s important to learn from others, but you need to make sure you can apply those learnings as well.” 
• Reviews : Berger says that word of mouth is another powerful tool in determining what you should spend your money and time on. “When I am making a tough decision, I turn to others—either looking at reviews online or talking with people offline—to understand what other people think and help make better decisions.” Sites like Udemy and Simplilearn provide ratings on the front pages of courses. 

So, what is the best online marketing course to take?

The best online marketing course is the one that best suits your needs. While you can scroll through thousands of TikTok and YouTube videos to pick up key information, a structured course can give you the backbone you need to improve your digital marketing skills. 

Whether you want to learn for free or for money, there’s an option for everyone. But if you’re still on the fence about taking an online marketing course, hear Berger’s advice: 

“Marketing touches almost everything we do—we all have a customer. Brand managers sell products, B2B companies sell services, leaders sell ideas, doctors convince patients to take medicine, lawyers try to convince their clients to take action, and employees try to convince their bosses.”

He explains that whether we interface with our customers, spouses, or children, we aim to understand them and meet them where they are. “It’s about understanding who you’re interacting with and delivering them value.” If that sounds interesting to you, then digital marketing could be a good career path. 

Fortune outlined the path you need to take to become a digital marketer , and we also compiled a list of 16 entrepreneurial classes you can take online now .

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