how to do a presentation on culture

9 Tips for High-Impact Presentations Across Cultures

Samuel had done it quite a few times before. He boarded a plane, headed halfway across the world from his corporation’s headquarters in New York City to deliver yet another presentation to a foreign audience. His expertise in his decade-long role as a business analyst at a large, worldwide corporation made him the perfect candidate to present sales leaders with the latest information on increasing sales efforts across cultures. As usual, Samuel used his long flight to reminisce about his past successes and shortcomings as a foreign presenter.

He remembered his first presentation in Hong Kong. Cross-cultural communication went well because of his meticulous planning, but he failed to send written copies of the sales tactics he would be presenting, which would have helped prepare his audience for the upcoming presentation and give them more time to prepare questions beforehand.

In Hong Kong, business people typically prefer presentations and proposals to begin in general terms before transitioning into the narrow details. Samuel’s presentation, although applicable for the audience, would have been more effective if he would have begun with more general terms, especially because once again he didn’t send his audience a formal or informal outline of his presentation beforehand.

Different Countries, Different Approaches

Samuel also reflected on his recent trip to Iraq. Before the trip, he spent weeks planning an in-depth sales-tactics presentation geared to sales leaders. Samuel’s company had recently purchased the latest video software, so he planned a cutting-edge interactive presentation for his audience in Baghdad. The audience appreciated his personal anecdotes and personable introduction, but he seemed to lose them at the end when he distributed a folder full of statistics, graphs and sales figures.

Studies have shown that people in present-day Iraq tend to appreciate more listening than reading when viewing a presentation. Strong images and relevant stories will resonate with them more than reading the latest statistics. Samuel’s interactive presentation went over well, but his conclusion, which involved the audience reviewing statistics placed before them on a handout, didn’t hold their attention as well as it could have. He watched his audience lose interest before his eyes, and he made a note to avoid handouts in any future presentation in Baghdad.

Samuel also remembered how the same handouts were highly effective in Japan, where he did a very similar presentation on the same sales tactics a month earlier. In Japanese culture, detailed written materials are appreciated, and audience members typically enjoy any kind of supporting documentation to supplement a presentation.

Gauging How to Speak to a Foreign Audience

Even the most experienced presenters face unique challenges when presenting information to audiences across cultures. It’s been said that great international speakers aren’t born. They’re made through:

• Practice and a desire to fine-tune their public-speaking skills.
• Culturally appropriate levels of confidence and passion
• Introspection, self-awareness, and sincerity.

In short, they know how to properly engage with their foreign audience.

Much can go awry during a cross-cultural presentation if you fail to plan appropriately. You must tailor your presentation to your audience, and, in order to do so, it takes a great deal of prep work. You can’t simply work with a translator or neglect meticulous research and planning before your presentation.

Avoiding Problematic Barriers

If your goal is to deliver impactful cross-cultural presentations, it’s best to consider your presentations from all angles and learn from the advice of past successful presenters. Part of your success will depend on your ability to recognize and avoid barriers to effective intercultural communication, such as:

• Language differences . Language barriers will likely play a role in your execution of a successful presentation to a foreign audience. You may work with an interpreter, but confusion may arise due to slang, dialects, or accents. Furthermore, words don’t always translate perfectly from one language to the other. The same word in one language may have different meanings when translated into different languages.
• Level of context . Low-context cultures, such as Germany, Switzerland and the United States, expect verbal messages to be explicit and direct.

High-context cultures, such as Japan and Brazil, expect less emphasis on words themselves. A “maybe” or even a “yes” may actually mean no, especially in Japan, where an outright “no” or refusal can seem rude and too blunt. People in high-context cultures place more importance on nonverbal elements of communication, such as tone of voice, eye movements, and facial expressions.

• Body language . People in one culture may take offense if you stand too close to them or too far away. For example, a Norwegian executive may feel uncomfortable and crowded if someone invades their personal space, which in their culture is a distance of up to three meters. In Saudi Arabia, the personal space requirement is much lower, and even complete strangers typically stand very close to one another to speak.

Eye contact is also a potential barrier. Those from Continental Europe, for example, are known to make more eye contact than those from Britain and the United States. Another consideration is facial expressions, such as smiling. French and Russians tend to smile less than other cultures, which can make them appear cold or unfriendly.

• Value of time . People from different cultures place different values on time. In some cultures, such as Latin America, for example, there’s less emphasis on punctuality than there is in Switzerland. In Mexico, you’d be expected to finish a conversation with a colleague, even if it made you late to a business meeting.
• Control of feelings and emotions . Certain cultures are more comfortable showing their emotions. In France and Italy, most people are fine with displaying their emotions outwardly, while people in Japan and the United Kingdom tend to keep tight control of their emotions in public. An excited speaker in Italy may speak loudly and emphatically, while those tactics may embarrass a Japanese listener.

Once you consider the possible barriers to effective communication, you should consider the best strategies for learning how to speak in front of a foreign audience.

Tips for Cross-Cultural Presentations

Presenting across cultures always requires adequate planning. Years of experience presenting to audiences in the Middle East won’t prepare you to deliver an effective presentation in China. If you’re communicating your tenth presentation on the latest sales software, but it’s your first time speaking to diverse audiences, it’s imperative that you tailor your approach to best suit your new audience.

The following tips for presenting cross-culturally will help you deliver a seamless, effective exposition.

1. Step Outside of Your Comfort Zone

You know that what is effective in one culture may not be effective in another, which is why it’s important to consider intercultural awareness as you prepare for your foreign presentation. Intercultural awareness is two-fold. It involves standing back from your own viewpoint and acknowledging your own cultural beliefs, as well as considering those of the other culture.

There are many factors that contribute to an effective presentation across cultures, but it’s important to begin by understanding your own cultural beliefs and recognizing you may need to step outside of your comfort zone as you prepare for your presentation. Once you’re aware of the similarities and differences, it becomes easier to plan an effective presentation across cultures.

For example, if you’re Japanese and preparing to present to a Portuguese audience, you may want to consider adding more personality to your presentation. It may be out of your comfort zone to show some emotion during your presentation or share a very personal story, but it will likely go over well in front of your Portuguese audience because they tend to appreciate creative, highly engaging presentations.

2. Decide If You’re Going to Use a Script

Using a script may be helpful when presenting to an international audience because it can direct you to stay focused on the precise language of your foreign presentation, especially if you’re presenting in a language other than your first.

If you’re not completely comfortable in the language, consider distributing a handout so readers can understand your message with certainty. Usually, speakers are advised to avoid reading from a script or from a screen, but in some cases — especially where a possible language barrier exists — it may be effective to offer your audience another way to comprehend the material.

There are many ways to use a script without boring your audience, such as:

• Knowing the material well . If you decide to read from a script or allow the audience to follow along using a handout or screen, don’t neglect to skim over the material as you prepare. You’re the expert, and you should exude an appropriate level of confidence as well as have the knowledge to answer possible questions about the material.

You may work with a professional writer or translator as you prepare for your presentation, but that doesn’t mean you can skip any steps in the research and preparation phase. Simply reading from your script won’t be effective. You must know the material, maintain eye contact and intonation that’s appropriate for your audience, and be prepared to answer questions.

• Personalizing your message . Using a script doesn’t have to equate to a boring, dry presentation. Eliminate any words that don’t sound like you. Inject personal stories where it makes sense to do so. Many speakers have no trouble injecting a personal touch to the beginning of their scripted speech, but then they fail to maintain their personality throughout it. Instead of sliding into a script after the introduction, aim to add your personality from the beginning to the end.
• Learning to emphasize appropriately . A monotone presentation read from a script is a sure way to bore your audience, regardless of their cultural backgrounds. The vocal variety will add dimension to your speech, especially if you’re following a script.

If you’re reading in a language other than your native language, be sure to study proper pronunciation and listen to other speakers enunciate in that language. Become aware of your own vocal patterns, so you can vary your volume, pitch, and tone in a way that’s appropriate for your target audience.

It may be beneficial to label your script, so you know when to effectively take a breath, pause to allow your audience time to process information, or stop to ask a question. You can also underline words you should emphasize as you’re reading. You can appropriately emphasize by changing your pitch or inflection, varying your pace, increasing your volume or altering your rhythm.

• Treating your script as an extended conversation . Instead of talking to your audience, aim to talk with  them. When you’re reading from a script, it can seem like your presentation is forced, rigid, and lacking any personality. Using culturally-appropriate gestures, eye contact, and language, you can take your audience on a journey with you through your script, instead of simply reading to them.

3. Know What to Expect from Your Audience

Regardless of where you’re presenting, you will feed off of your audience’s energy or how you’re perceiving their reactions to your presentation. If they’re frowning back at you or don’t participate when you ask a question, it can negatively affect your confidence, and your entire presentation could suffer. It’s important to know what to expect from your audience in the context of the given culture. Audiences around the world outwardly respond to presentations in different ways, so it’s helpful if you’re aware of what to expect before you begin.

For example, if you’re presenting in Japan, the audience will likely nod their heads slightly up and down to show concentration and approval — and they may even slightly close their eyes. Rest assured you aren’t putting them to sleep; they’re showing you that they’re with you. At the same time, a Japanese audience will not likely interrupt you to ask questions or provide comments, even if you prompt them to do so.

As a general rule, applause is a universal sign of approval after you finish a presentation. However, there are other signs to look for as well, depending on where you are. In parts of Austria and Germany, if you’re presenting around a table, your audience may knock on the table to show their approval when you’ve finished. You may hear whistles of approval if you’ve done especially well in the United States, but whistling signifies disapproval in some European countries. It’s also wise to be aware that no one receives standing ovations in Australia.

4. Learn About the Local Culture

If you’re presenting to a homogenous foreign audience — meaning everyone is from the same cultural background — you should consider studying the local culture before your presentation. The following are excellent resources for discovering cultural norms and important local information:

• Recent books and travel guides . Without a clear understanding of the audience’s culture, you’re taking a risk that your presentation won’t be effective. Access resources available to you, such as recently published literature about the culture, travel guides, and websites directed to foreign travelers.
• Local news . Be aware of news and current events. You should also be able to access local news by finding the most popular domains online for the geographic region or speaking with someone who can direct you to a trustworthy local news source. Connect with someone in your organization who is familiar with the culture in which you’ll be presenting and ask for their input. Beyond the local culture, consider hot topics within the organization itself, as company culture can be equally as important as local culture.
• The CIA Factbook . While not specifically about culture, the Factbook provides information about 267 world entities, touching on topics of people, history, government, communications, transportation, and more.
• Aperian ® . An industry-leading cultural intelligence resource, Aperian offers in-depth information on more than 95 nations around the world. It provides a section on how to give a presentation in each of the 95 nations. The resource offers extensive research, interviews with experts, and guidance for conducting business successfully across cultural boundaries. The GlobeSmart ® Profile helps bridge the gaps with other cultures and colleagues.

5. Pace Yourself Appropriately

You should tailor your pace and progression to your audience’s expectations to experience positive results when delivering an intercultural presentation. Never rush through a presentation, but be aware different cultures have different preferences for receiving information.

Be mindful of language barriers as you’re presenting as well. If you’re speaking in a non-native language, slower speech will help your audience better comprehend your words. If you’re speaking in your native language, but your audience is listening in their non-native language, it’s also wise to talk slower to increase comprehension. Always give your audience time to process information that may be new to them.

Expectations are always changing, but historically there are guidelines to follow when it comes to how certain cultures prefer to process information. Although this may be changing over time, it’s safe to assume Asians prefer to more details when compared to Americans and Canadians, where audiences tend to appreciate a faster pace.

6. Modify Your Nonverbal Communication

The way you communicate nonverbally to a foreign audience is equally as important as the words you choose to use. Here are a few tips for appropriately modifying your nonverbal communication during a cross-cultural presentation:

• Be conscious of your hand gestures . A “thumbs up” is a positive signal in the United States, but it has negative connotations in the Middle East, Australia, and Greece. Similarly, gesticulating doesn’t always translate across cultures. It can add personality to a presentation in the United States, but it can be seen as rude and distracting in Japan.
• Be aware of eye contact expectations . A certain level of eye contact is important in all presentations, but the expectation is different depending on the audience’s culture. For example, Canadians, Germans, and Americans expect more eye contact than Hispanic and Japanese audiences do.
• Use an appropriate level of animation . Your body movements and facial expressions can either emphasize your presentation or undercut it. Perceptions of facial expressions vary across cultures, so a basic understanding of what’s considered appropriate in a specific setting will help you adequately prepare for your presentation. For instance, East Asians and Western Caucasians perceive happy and angry expressions differently, so it’s important to be aware of your own facial expressions.

7. Be Careful When Selecting Visuals

Your graphics should be free of any culturally inappropriate images. It’s also important to consider color because it can carry different symbolic meanings from culture to culture. For example, red is a high-energy color used as a warning or to elicit feelings of excitement, passion, or even anger in Western cultures, but it’s used as a color of mourning in South Africa. Similarly, red represents good fortune in China but can mean anger in Japan. Another example is yellow, which is the color of mourning in Myanmar (Burma), but it signifies happiness and prosperity in the Middle East.

Besides color, be sure your visual aids make appropriate use of words and symbols for the culture in which you’re presenting. For example, Asian cultures tend to prefer pictures, numbers, and symbols whereas Europeans typically favor text with logical bullet points.

8. Be Cautious in Your Use of Humor

Only use humor when you’re certain it’s appropriate. Jokes will not likely translate well between cultures. If you’re not sure if a joke will go over well, avoid it. In many cases, your attempt at humor will be lost in translation, or worse. It could be taken offensively.

Here are a few reminders when it comes to humor in a cross-cultural presentation:

• Be aware that technology can pose challenges in relation to humor . Using humor across cultures is difficult, but using humor virtually and cross-culturally is even more problematic. If you’re using cameras in a face-to-face situation, you can immediately see your audience’s reaction to your attempt at humor. If you’re giving a virtual presentation and can’t see your audience, your feedback will be limited, so it’s important to know beforehand whether your attempt at humor will be well received.
• Carefully review all graphics and texts . If you’re utilizing handouts, slides, or any media that contains written text, be sure it’s carefully reviewed for cultural appropriateness. There should be no culturally offensive reference, nor should there be any words or phrases that are lost — or become offensive — in translation. For example, the word “fanny” means different things in the United States — one’s rear end — and Britain — a female’s private parts.
• Consider the style of humor . The capacity to laugh at things is universal, but everyone is different when it comes to what they think is actually funny. There are more gray areas where culture is involved, as well. For example, irony is usually well understood in British culture, but it’s not as understood in direct-speaking cultures such as Germany, the Netherlands, and Switzerland.

Sarcasm typically goes over well in Israel and India, but it can be offensive in Latin America. Making fun of oneself is often considered humorous in the West, but may cause Asians to feel uncomfortable and empathetic. Similarly, physical humor — like slipping on a banana peel — will likely go over well in Italy or France, but not in Malaysia.

9. Utilize the Best Resources

The easy part of preparing a presentation across cultures is gathering content for the topic itself. After all, you’re the expert and you were chosen to deliver a presentation based on your knowledge and experiences. The difficult part of preparing a cross-cultural presentation is ensuring you convey that content in a culturally appropriate manner that will resonate with your audience.

Aperian, an industry-leading online cultural intelligence resource, offers advice on giving presentations for over 95 countries – among 50 other business topics.

Access the free trial of Aperian to explore on your own!

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Ten Tips for Presenting to Different Cultures

10 tips on delivering better business presentations to culturally diverse audiences!

Making a Speech to a Culturally Diverse Audience

Presenting to audiences from different cultures can be particularly daunting because there are often diverse characteristics and customs we need to take into account. However, fear of misunderstandings can cause speakers to hold back, which impacts their ability to influence audiences successfully .

Here are some simple tips that will boost your presentation skills and help you speak confidently when presenting to people from different cultures .

• 1. Research the Audience

2. Meet the Audience Before the Speech

3. use some local language.

• 4. Find Local Examples
• 5. Speak Slowly and Clearly  

6. Use Visual Aids

• 7. Use Humour Carefully

8. Get the Audience Involved

9. watch the length of the presentation.

• 10. Evaluate, Review and Continually Improve

1. Research the Audience 

Find out as much as you can about the country and organisation you are presenting to. Internet research, guidebooks, travel magazines and local media will provide valuable insights about different cultures that shape the creation and delivery of your presentation. Bear in mind that this is as much about what to avoid as what to include.

More than likely, you will not know your audience personally, and they will not know you. To establish a personal connection, try to meet as many as possible one-to-one before presenting to them as a group.  

At the start of the presentation, it can also help to engage in some light banter to warm them up. This can make them more receptive to your messages, but perhaps check with your local liaison first to see if this is a suitable approach. 

Impact Factory runs Open Public Speaking Courses Tailored Public Speaking Training and Five-Day Elite Presentation With Impact Workshop s

Identify a few short phrases in the local language that can be used as an icebreaker at the start of the presentation, or to illustrate key points. For example, President John F Kennedy used the phrase “Ich bin ein Berliner” to great effect in Germany during one of his speeches. 

4. Find Local Examples 

If you are presenting new ideas or complex concepts to people from different cultures, it can help to convey them using local examples. This not only helps the audience to understand your messages, but also establishes a stronger connection with the audience. 

5. Speak Slowly and Clearly 

English may not be the first language for most of the audience, so speak slowly and clearly using Plain English . Not too slowly though, or you may come across as patronising. Check out our article on cross-cultural communication , which will also help you when presenting to audiences from different cultures.

Photographs, illustrations, graphs and charts can cut through language barriers to ensure your verbal messages are clearly understood. If adding text to visual aids, bear in mind that some of the audience may speak better English than they can read or write. 

7. Use Humour Carefully  

Including humour is a recommended approach when presenting. However, bear in mind that sense of humour varies in different cultures. Stick to universal humour or something that you know is humorous locally, and avoid anything inappropriate or risqué. Your liaison may be able to help you find an appropriate balance. 

Most audiences tend to switch off after 20 minutes or so, which makes it the perfect time to introduce a quick physical activity or interaction to regain the audience’s attention. Never try this at the start of the presentation though as the audience hasn’t got to know you yet. 

Take into account that you will be speaking slightly slower, spending a few minutes getting to know your audience at the start, and potentially involving them in an activity after 20 minutes or so. If necessary, cut out some of the extraneous content or your presentation may feel rushed. 

10. Evaluate, Review and Continually Improve  

Making presentations to culturally diverse audiences is a fascinating experience that will teach you a great deal about the art of presenting itself. Monitor audience reactions and identify what they are receptive to. This will help you eliminate things that don’t work and focus on those that build better relationships.  

Master the Art of Presenting with Style and Confidence!

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Company culture presentation: A comprehensive guide

Company culture: The key to success. Learn to create a winning culture with our guide.

Raja Bothra

Building presentations

Hey there, fellow business enthusiasts!

In this comprehensive guide, we will delve into the intricate art of presenting your company's culture effectively. Whether you're an HR professional, a manager, or just someone interested in the dynamics of corporate environments, this guide is your ultimate resource.

What is a company culture?

Before we dive into the nuts and bolts of creating a remarkable company culture presentation, let's establish what company culture truly means. Company culture is the collective personality of an organization. It encompasses the shared values, beliefs, practices, and the overall atmosphere that defines your workplace.

How company culture presentation impacts employees

Now that we understand what company culture is, let's explore how a well-crafted company culture presentation can influence your employees. A compelling presentation can ignite enthusiasm, boost morale, and foster a sense of belonging among your team. It's not just about fancy slides; it's about conveying the heart and soul of your organization.

How to structure an effective company culture presentation

Creating an impactful culture presentation requires careful planning and structuring. Here's a step-by-step guide to help you craft a presentation that leaves a lasting impression:

1. Start with a strong foundation

Begin by understanding your company's core values, mission, and vision. These are the pillars of your culture and should be the bedrock of your presentation.

2. Choose the right template

Selecting the appropriate presentation template is crucial. Prezent offers a variety of templates designed to align with your organization's brand, ensuring a cohesive look and feel.

3. Craft engaging slides

Your presentation slides should tell a story. Incorporate graphics, icons, and relevant content to make your message visually appealing and easy to understand.

4. Highlight your core values

Your company's core values are at the heart of your culture. Dedicate a section of your presentation to these values, explaining how they shape your organization.

5. Showcase leadership enriched culture

Effective leadership is a cornerstone of a healthy corporate culture. Illustrate how your leadership team contributes to the culture's success.

6. Discuss the hiring process

Take your audience through your organization's hiring process. Emphasize how you attract top talent that aligns with your culture.

7. Explore employee autonomy

Empower your employees by showcasing the autonomy they have within the organization. Highlight their role in shaping the culture.

8. Reinforce with data

Use charts and graphs to provide data-driven insights into the positive impact of your culture on productivity and retention.

9. Include a thank you slide

End your presentation with gratitude. Thank your employees for being part of the company's culture journey.

Do's and don'ts on a company culture presentation

As with any presentation, there are certain do's and don'ts to keep in mind:

• Engage your audience with anecdotes and real-life examples.
• Keep the presentation concise and focused on key messages.
• Use a mix of visuals, such as images and infographics, to enhance understanding.
• Encourage questions and interaction during the presentation.

Don'ts:

• Avoid jargon and complex language; keep it simple and relatable.
• Don't rush through the slides; give your audience time to absorb the information.
• Steer clear of negative or controversial topics.
• Don't overwhelm with statistics; use them sparingly.

Summarizing key takeaways

In this comprehensive guide, we've discovered that your company's culture is the very essence of your organization, shaping decisions and interactions at every level. Crafting a compelling company culture presentation goes beyond slides; it's about telling a captivating story. Choose templates and designs that resonate with your brand identity, and prominently showcase your core values as the North Star of your culture.

Effective leadership, a meticulous hiring process, and granting autonomy to employees are pivotal in sustaining your culture's vitality. Back your narrative with data, but remember to express gratitude to your team for their role in shaping and preserving your unique culture. This journey is ongoing; embrace the power of culture presentation and watch your workplace thrive.

1: What exactly is a company culture presentation, and how does it differ from a standard PowerPoint presentation?

A company culture presentation goes beyond the ordinary PowerPoint slides; it's a dynamic showcase of your organizational culture. It dives deep into your core values, similar to corporate culture, and provides a holistic view of your brand congruent culture. Unlike standard presentations, it introduces your workplace culture, work environment, and multi-directional culture, giving people a glimpse into what's hot in your organization. To create one, you can use this template to ensure a strategic, high-quality result.

2: Can you provide an example of how a company culture presentation can transform the workplace environment?

Certainly! Imagine a scenario where a company, let's call it "ABC Inc.," introduced a comprehensive culture PowerPoint presentation during their onboarding process. This presentation contained creative slides, complete decks, and presentation graphics that clearly communicated the company's core values and commitment to stakeholder engagement. This strategic approach not only impressed new recruits but also instilled a sense of willingness among existing employees to align with the company's culture.

3: How can a company culture presentation help in the recruitment process?

A well-crafted company culture presentation can be a powerful recruitment tool. When potential candidates view a presentation that outlines your organization's culture and work environment, they gain insight into what to expect. This transparency can attract candidates who align with your culture, saving you time and effort in the hiring process. It's a great way to introduce your organization's brand congruent culture to candidates and showcase the perks of working with your company.

Here is a guide on recruitment presentation .

4: What's the significance of using slide templates and deck designs in a company culture presentation?

Slide templates and deck designs play a crucial role in creating an impactful presentation. They not only make your slides visually appealing but also ensure brand consistency. Using pre-designed templates, like those found on Prezent, can save you time and effort while maintaining a high level of professionalism. This approach helps you avoid the blame game of inconsistent branding and ensures that your presentation is of high quality.

5: Where can I find pre-designed templates and related content for my company culture presentation?

You can easily find pre-designed templates, related content, and complete decks for your company culture presentation online. Platforms like Prezent offer a wide range of templates and presentation graphics that align with your organizational culture. Additionally, you can explore recently uploaded designs and flat designs that match your brand identity. If you're seeking high-quality, strategic templates, these platforms are your go-to resource. Feel free to reach out via email address for more information and to embark on a journey of creativity in your next culture PowerPoint presentation.

Create your company culture presentation with prezent

To make the process even smoother, consider using Prezent, the AI presentation software trusted by many Fortune companies. With a wide range of templates and design options, you can easily craft a presentation that aligns with your organization's brand and values. Say goodbye to presentation woes and hello to impactful culture presentations.

Your company culture presentation has the potential to inspire, engage, and unite your employees. It's a powerful tool for communicating your organization's values and vision. So, go ahead, embrace the art of culture presentation, and watch your workplace thrive.

Are you ready to take your company culture presentations from good to great? Try our Free Trial or book a Demo today with Prezent!

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How to give a compelling presentation to a diverse audience

Presentation skills are a critical part of being an effective leader. Whether you’re speaking to your team at a standup meeting, presenting an update at a town hall, or giving a keynote presentation at a conference, there are critical skills needed to communicate in a way that’s clear and compelling.

The  GLOBE leadership study  found that audiences everywhere want leaders to communicate clearly, dynamically, and with vision. But the more diverse your audience, the more you have to adjust the way you present. Clear, dynamic, visionary communication has always been essential for effective leaders. But global leaders go a step further in how they prepare and present information to diverse, distributed groups.

Global leadership is not about geography. It’s about a mindset for leading people from myriad backgrounds and places. Here are a few ways to think about making a presentation to a diverse group:

1. Prepare Content…but revise the “why” and the “logical” order of the presentation

When preparing a presentation, I spend the most time thinking about the “so what” for the audience. MBA students care about cultural intelligence for very different reasons than nurses do. Non-profit leaders think about innovation differently than private sector executives. Most audiences decide whether your presentation is relevant within the first five minutes. 

I obsess over my introductions and how to hook the audience right from the start. I practice it in my head on my morning runs and I keep revising it until I’ve mastered answering “why should I care?” The more diverse the audience, the more time I spend thinking about how to answer that question.

I’m not suggesting that the majority of a presentation should be spent answering the why. That can be incredibly frustrating, particularly for groups who have already bought in and want to hear about the “how”. But if we don’t first stop to understand why this content matters to the audience, our illustrations and application are going to be off course.

The other key difference in how ‘global’ leaders prepare a presentation is to think about how to structure the content. Many public speaking courses present formulaic outlines for how all good presentations should be organized, (e.g. “why, what, how”). But reasoning and logic are significantly shaped by culture so we need to adjust how we present an argument based on the audience.

INSEAD University Professor Erin Meyer discusses this issue by contrasting a principles-first approach versus an application-first approach . Principles-first reasoning uses deductive logic. You spend time defining a problem, describing the theoretical process for addressing it, and eventually arrive at a conclusion. Applications-first reasoning uses inductive logic. You get to the point quickly and briefly reference the process used to get to the outcome. “Why” is less important than “how.”

When I’m presenting to most North American groups, I get to practical solutions as quickly as possible. A long explanation about the theoretical process of how we conceptualized and researched CQ is sure to be met with impatience.  Just get to the bottom line!  If I’m making a presentation about cultural intelligence in Europe however, I’ll methodically walk through the process of how we conceptualized cultural intelligence, the design behind the CQ assessment, and eventually the conclusions reached. If I move too quickly to practical solutions, I’m met with skepticism.  How did you arrive at this conclusion? What were the questions you started with?  It’s inadequate to say, “We used sound, research methodology.” This rhetorical difference is also true with other audiences. Many academics prefer to hear “principles-first” and many North American corporates prefer “applications-first.” 

There are many other considerations for how to prepare a presentation for a diverse audience including using relevant examples, anticipating how much content to share, and the powerful use of stories. But fundamental to preparing your content begins with figuring out the right “why” and logical order based on what makes sense to  them , not you. 

2. Demonstrate passion…but adjust the level of charisma and enthusiasm

Repeated studies have found that the top two characteristics of the most highly rated professors are their content and that they teach with passion . This carries over into what we want from leaders’ presentations. Content matters but it’s equally important to demonstrate your belief in what you’re talking about. Audiences look for authenticity and passion in how leaders communicate.

Diverse audiences, however, have different preferences for how they want leaders to demonstrate passion. I often tell the story about the time I observed a group of emerging leaders in Czech Republic. I was concerned by the limited enthusiasm and charisma most of them demonstrated when giving their presentations. But my Central European counterpart told me that speakers with a lot of visible enthusiasm actually create a barrier for themselves when speaking in places like Prague or Bucharest because many audience members believe that a lot of emotion and excitement from a leader makes them seem too much like leaders from an era gone by when leaders manipulated people with emotional presentations.

If I’m presenting something I’m passionate about, my default is to be loud and visibly expressive. In part, I think this stems from growing up in church environments where fervor and commitment were linked with charisma and enthusiasm. Over the years, I’ve learned that I’m a better global leader and communicator when I regulate my level of enthusiasm based on the audience and context. When I speak to audiences in places like Japan or to a group of engineers, I turn it down a bit, speak a little more slowly, and consider how to moderate my expressiveness based on what will translate best for the audience involved.  

3. Invite questions and comments….but offer multiple ways for audience participation

Many leaders wrap up a presentations with, “Any questions?” I loathe tacking on Q&A at the end of a presentation as an afterthought. Even if you’re presenting to your own team, this is a lazy approach. Inevitably, the same people speak up, often thinking more about how their question or comment makes them look to the rest of the group than asking something that’s going to genuinely help the group at large. I much prefer finding culturally intelligent ways to get feedback and interaction throughout the presentation. 

Global leaders spend as much time considering how to get audience participation as they do developing the content they’re presenting. If you’re presenting to a smaller group, let them know ahead of time that you want them to respond to a particular question at some point in the presentation. This allows the introverts more time to prepare and it enables those from more hierarchical or collectivist cultures to understand that you want them to be prepared to say something. Alternatively, have the audience members pair up with a couple other people during the presentation to come up with a question or comment they would like to raise as a group. 

In larger groups, ask everyone to respond to a poll on their phones and display the results on a screen. Or you can run a low tech poll in the room by simply having people stand or sit in response to various questions (e.g. “Stand up if you’ve been working here 5 years or less”). Just avoid forcing everyone to answer a question that makes them feel uncomfortable in front of a large group.

In a follow-up article, I’m going to address how to give effective  remote  presentations to diverse groups. Platforms like Zoom and MS Teams provide additional ways to engage an audience than what we can do in live presentations. Whatever the context, global leaders give thoughtful preparation to how the audience will have a chance to participate and engage. 

4. Inject humor…but vet it with a trusted “cultural advisor” ahead of time

I somewhat disagree with the conventional wisdom from many cross-cultural experts who say to avoid humor in any diverse setting. I understand the concern. Humor does not translate very well from one culture to the next and it runs the risk of being offensive. But humor is such a powerful way to make us seem more human and there are many studies supporting the psychological benefits of humor. 

Laughter is proven to release endorphins and it’s something experienced across every age and culture. I avoid humor that makes fun of anyone other than myself. But I try to inject  “bonding” humor with an audience—something that the group understands that outsiders may not. Comedian Ellen DeGeneres uses bonding humor extremely well. She portrays a friendly, easy-going personality and puts people at ease with her jovial banter, never really making anyone in the room the butt of her jokes. Many audiences are endeared to leaders who reference inside jokes as part of their presentation.

Ironically, bonding humor is hardest for individuals from some backgrounds to understand. So it takes careful preparation and cultural intelligence to figure out humor that will bond rather than isolate or simply fall flat. Humor in a presentation is never just about the literal words spoken. It’s as much about the one who is saying it and the context where it’s said. There are funny things a Black leader can say that I should never say. This is of course why many experts advocate avoiding humor all together. But I think a more culturally intelligent approach is to inject humor but vet it ahead of time with some individuals who understand the context where you’ll be using it. 

5. Be authentic…but don’t overdo it

Ultimately, we want to hear from leaders who are authentic and real. This desire is consistent among followers across all cultures. People everywhere want leaders who are ethical, clear, and true to themselves. For many leaders, this means being yourself and “shooting straight with people”. For a global leader however, authenticity means,  I’m going to figure out the best way to communicate who I really am and what I care about in light of the audience.  In addition, global leaders understand that there is some information that shouldn’t be shared with an entire group publicly, either because it puts the organization at risk or because it may end up creating too much anxiety and uncertainty that your audience can do nothing about. 

I’ve  written previously  about my growing concern with the over-emphasis on authenticity at the expense of considering what behaviors most effectively communicate our intention to a diverse group. I acknowledge that it’s easy for someone like me to say this given that many of the contexts where I speak are made for “people like me.” But we all benefit when global leaders present in a way that is authentic while simultaneously understanding that authenticity is going to require some adaptation depending on the audience involved. 

Seasoned leaders become adept at giving “stump” speeches and winging a presentation. But an effective global leader always takes at least a few minutes to consider how to communicate to a diverse audience in a way that ensures the group understands the message without unnecessary interference due to limited adaptation by the presenter.

I look forward to following up these insights with some ideas about how to give an effective remote presentation, something all of us are called on to do much more since 2020. In the meantime, I welcome your own observations!

Join me at the Global Leadership Lab to work together on these kinds of global leadership skills!

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How to Illustrate Culture Idea in a Presentation [concept visualization]

Last Updated on January 5, 2021 by Anastasia

Do you need to discuss culture concept? Whether you plan to describe elements of popular culture, the arts, or values we suggest using visual metaphor icons to make your points effectively.

Flat or creative graphics will take your presentations to the next level and will help you create audience-capturing slides. Check out our favorite icons, and choose the style which fits your presentation best.

Use Outline or Modern Graphics Representing a Culture

Outline style icons are light and elegant. Modern style icons are more neutral, but are still professional and sophisticated. Think about which style of culture concept graphics would suit your next presentation context best.

• Use a speaker or instrument to represent the pop culture or popular music.
• Violins, comedy and tragedy masks, books , paintings and shoes can all represent high cultures such as theater, poetry, literature, fashion, and art.
• Building and architecture icons can represent the culture of a particular country or ethnicity.
• Religious symbols can bring to mind religious cultural identities as well as cultural values.
• A handshake or person giving a speech icon can visualize the concept of customs and speech within a culture.

Use Hand-Drawn Culture Concept Graphics

Hand-drawn icons are creative and fun. These icons bring creativity and energy to any culture concept presentation and will help you to be more personal. Not sure how you might present culture as a concept? Let our ideas inspire your next project:

• Music notes and speakers can represent elements of mass culture, popular culture, and the music itself.
• A person with a paintbrush or a museum icon can be used to help your audience visualize art or the arts.
• Icons that show a handshake or a person giving a gift can represent customs within a culture or habits people have.
• Building icons are perfect for visualizing architecture and other culture concepts.

Do you have new ideas for your next culture presentation? We hope so! Use the visual metaphors above to present the culture concepts or think up your own.

Make more impactful presentations when you make culture visual for your audience. With a subscription to InfoDiagram you can download slides from any graphic collection on our website.

Get inspired by other concept blogs

Did our culture concept visual metaphors blog help you? Learn other ways to present difficult topics visually. Visit our Concept Visualization Master List blog page and see what big concepts we can help you share.

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Approaches to Cultural Heritage Presentation

In this digital lecture series, five curators at the Center for Folklife and Cultural Heritage share methods of cultural heritage documentation, presentation, and preservation. Drawing from experience producing the Smithsonian Folklife Festival and cultural sustainability projects, their lectures explore effective modes of community engagement, language elicitation, and multigenerational education. Viewers will learn how to facilitate meaningful interactions with tradition bearers and audience members.

These lectures were conceived specifically for an audience of Tibetan cultural heritage professionals in China , but the methods and themes are applicable to practice in any region or language.

View transcript

1. Cultural Conversations at the Smithsonian Folklife Festival and Beyond

James Deutsch offers an introduction to the Smithsonian Folklife Festival as a model for museums to document, present, and preserve cultural heritage. In what we call “cultural conversations,” Festival visitors not only hear but also understand and value the first-person voices of the featured tradition bearers and the communities they represent. Viewers will learn various approaches to bringing first-person voices into their cultural spaces and events.

2. The Presentation of Artisans: The Community as Museum Space

Diana N’Diaye explains how museums can forge relationships and collaboratively develop projects with people in the community. Activating local neighborhood settings beyond the walls of the museum, programs can build new avenues of outreach and mutual engagement. Viewers will learn how to select and present performances, demonstrations, workshops, and discussions for the public that feature exemplary artisans and diverse forms of expressive culture.

3. Incorporating Language Diversity into Cultural Heritage Research and Presentations

Mary Linn focuses on the importance of language in cultural representation and conversations. Beyond signage and translation, there are many ways of incorporating the mother languages of artisans and tradition bearers at festivals and in museums. Viewers will learn ways in which research for museum collections, exhibits, and programming can create rich documentation that can be repurposed as language materials for future generations.

4. The Representation of Cultural Heritage through Effective Modes of Presentation and Interpretation

Marjorie Hunt explores some of the most effective modes of presentation and interpretation that enable diverse tradition bearers to tell their own stories, to speak in their own voices, and to facilitate meaningful face-to-face “cultural conversations.” Viewers will learn how to engage in ongoing dialogues with tradition bearers to better understand what they wish to present about their culture and traditions, then collaborate to determine the best ways to share that with the public.

5. Teaching Folklore to Learners of All Ages

Betty Belanus examines how to develop educational programs and materials for a wide audience, especially children and families. Through publications, online content, and digital and live programming, people of all ages can participate in community-based collaborative research and cultural self-representation. Viewers will learn strategies that have been successful in creating programs and activities that engage multigenerational groups in learning about cultural heritage.

Further Resources

• View all video transcripts as one document
• The Smithsonian Folklife and Oral History Interviewing Guide
• Video Production Handbook
• Videos: Art and Craft Traditions in China
• Online Exhibition: Lag Zo: Making on the Tibetan Plateau
• MOOC: Methods and Techniques for Documenting and Preserving Tibetan Culture

Cultural Conversations at the Smithsonian Folklife Festival and Beyond View transcript

The Presentation of Artisans: The Community as Museum Space View transcript

Incorporating Language Diversity into Cultural Heritage Research and Presentations View transcript

The Representation of Cultural Heritage through Effective Modes of Presentation and Interpretation View transcript

Teaching Folklore to Learners of All Ages View transcript

Having trouble viewing? Watch these videos on YouTube .

• Project Director: Halle Butvin Project Coordinator: Sloane Keller Project Facilitator and Translator: Khamo Video Editor: Kyle Baker Web Producer: Elisa Hough

Afrolatinidad: Art & Identity in D.C. is an interview series highlighting the vitality of the local Afro-Latinx community. Before the term Afro-Latinx entered popular discourse, Latin Americans of the Diaspora have been sharing their stories through artistic manifestations online and in community spaces throughout the district. Their perspectives are intersectional in nature of existing in between spaces of Blackness and Latinidad.

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How To Write A Presentation 101: A Step-by-Step Guide with Best Examples

Jane Ng • 02 Nov 2023 • 8 min read

Is it difficult to start of presentation? You’re standing before a room full of eager listeners, ready to share your knowledge and captivate their attention. But where do you begin? How do you structure your ideas and convey them effectively?

Take a deep breath, and fear not! In this article, we’ll provide a road map on how to write a presentation covering everything from crafting a script to creating an engaging introduction.

So, let’s dive in!

Table of Contents

What is a presentation , what should be in a powerful presentation.

• How To Write A Presentation Script
• How to Write A Presentation Introduction 

Key Takeaways

Tips for better presentation.

• How to start a presentation
• How to introduce yourself

Start in seconds.

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Presentations are all about connecting with your audience. 

Presenting is a fantastic way to share information, ideas, or arguments with your audience. Think of it as a structured approach to effectively convey your message. And you’ve got options such as slideshows, speeches, demos, videos, and even multimedia presentations!

The purpose of a presentation can vary depending on the situation and what the presenter wants to achieve. 

• In the business world, presentations are commonly used to pitch proposals, share reports, or make sales pitches. 
• In educational settings, presentations are a go-to for teaching or delivering engaging lectures. 
• For conferences, seminars, and public events—presentations are perfect for dishing out information, inspiring folks, or even persuading the audience.

That sounds brilliant. But, how to write a presentation?

How To Write A Presentation? What should be in a powerful presentation? A great presentation encompasses several key elements to captivate your audience and effectively convey your message. Here’s what you should consider including in a winning presentation:

• Clear and Engaging Introduction: Start your presentation with a bang! Hook your audience’s attention right from the beginning by using a captivating story, a surprising fact, a thought-provoking question, or a powerful quote. Clearly state the purpose of your presentation and establish a connection with your listeners.
• Well-Structured Content: Organize your content logically and coherently. Divide your presentation into sections or main points and provide smooth transitions between them. Each section should flow seamlessly into the next, creating a cohesive narrative. Use clear headings and subheadings to guide your audience through the presentation.
• Compelling Visuals: Incorporate visual aids, such as images, graphs, or videos, to enhance your presentation. Make sure your visuals are visually appealing, relevant, and easy to understand. Use a clean and uncluttered design with legible fonts and appropriate color schemes. 
• Engaging Delivery: Pay attention to your delivery style and body language. You should maintain eye contact with your audience, use gestures to emphasize key points, and vary your tone of voice to keep the presentation dynamic. 
• Clear and Memorable Conclusion: Leave your audience with a lasting impression by providing a strong closing statement, a call to action, or a thought-provoking question. Make sure your conclusion ties back to your introduction and reinforces the core message of your presentation.

How To Write A Presentation Script (With Examples)

To successfully convey your message to your audience, you must carefully craft and organize your presentation script. Here are steps on how to write a presentation script: 

1/ Understand Your Purpose and Audience:

• Clarify the purpose of your presentation. Are you informing, persuading, or entertaining?
• Identify your target audience and their knowledge level, interests, and expectations.
• Define what presentation format you want to use

2/ Outline the Structure of Your Presentation:

Strong opening: .

Start with an engaging opening that grabs the audience’s attention and introduces your topic. Some types of openings you can use are: 

• Start with a Thought-Provoking Question: “Have you ever…?”
• Begin with a Surprising Fact or Statistic: “Did you know that….?”
• Use a Powerful Quote: “As Maya Angelou once said,….”
• Tell a Compelling Story : “Picture this: You’re standing at….”
• Start with a Bold Statement: “In the fast-paced digital age….”

Main Points: 

Clearly state your main points or key ideas that you will discuss throughout the presentation.

• Clearly State the Purpose and Main Points: Example: “In this presentation, we will delve into three key areas. First,… Next,… Finally,…. we’ll discuss….”
• Provide Background and Context: Example: “Before we dive into the details, let’s understand the basics of…..”
• Present Supporting Information and Examples: Example: “To illustrate…., let’s look at an example. In,…..”
• Address Counterarguments or Potential Concerns: Example: “While…, we must also consider… .”
• Recap Key Points and Transition to the Next Section: Example: “To summarize, we’ve… Now, let’s shift our focus to…”

Remember to organize your content logically and coherently, ensuring smooth transitions between sections.

Ending: 

You can conclude with a strong closing statement summarizing your main points and leaving a lasting impression. Example: “As we conclude our presentation, it’s clear that… By…., we can….”

3/ Craft Clear and Concise Sentences:

Once you’ve outlined your presentation, you need to edit your sentences. Use clear and straightforward language to ensure your message is easily understood.

Alternatively, you can break down complex ideas into simpler concepts and provide clear explanations or examples to aid comprehension.

4/ Use Visual Aids and Supporting Materials:

Use supporting materials such as statistics, research findings, or real-life examples to back up your points and make them more compelling. 

• Example: “As you can see from this graph,… This demonstrates….”

5/ Include Engagement Techniques:

Incorporate interactive elements to engage your audience, such as Q&A sessions , conducting live polls , or encouraging participation.

6/ Rehearse and Revise:

• Practice delivering your presentation script to familiarize yourself with the content and improve your delivery.
• Revise and edit your script as needed, removing any unnecessary information or repetitions.

7/ Seek Feedback:

You can share your script or deliver a practice presentation to a trusted friend, colleague, or mentor to gather feedback on your script and make adjustments accordingly.

More on Script Presentation

How to Write A Presentation Introduction with Examples

How to write presentations that are engaging and visually appealing? Looking for introduction ideas for the presentation? As mentioned earlier, once you have completed your script, it’s crucial to focus on editing and refining the most critical element—the opening of your presentation – the section that determines whether you can captivate and retain your audience’s attention right from the start. 

Here is a guide on how to craft an opening that grabs your audience’s attention from the very first minute: 

1/ Start with a Hook

To begin, you can choose from five different openings mentioned in the script based on your desired purpose and content. Alternatively, you can opt for the approach that resonates with you the most, and instills your confidence. Remember, the key is to choose a starting point that aligns with your objectives and allows you to deliver your message effectively.

2/ Establish Relevance and Context:

Then you should establish the topic of your presentation and explain why it is important or relevant to your audience. Connect the topic to their interests, challenges, or aspirations to create a sense of relevance.

3/ State the Purpose

Clearly articulate the purpose or goal of your presentation. Let the audience know what they can expect to gain or achieve by listening to your presentation.

4/ Preview Your Main Points

Give a brief overview of the main points or sections you will cover in your presentation. It helps the audience understand the structure and flow of your presentation and creates anticipation.

5/ Establish Credibility

Share your expertise or credentials related to the topic to build trust with the audience, such as a brief personal story, relevant experience, or mentioning your professional background.

6/ Engage Emotionally

Connect emotional levels with your audience by appealing to their aspirations, fears, desires, or values. They help create a deeper connection and engagement from the very beginning.

Make sure your introduction is concise and to the point. Avoid unnecessary details or lengthy explanations. Aim for clarity and brevity to maintain the audience’s attention.

For example, Topic: Work-life balance

“Good morning, everyone! Can you imagine waking up each day feeling energized and ready to conquer both your personal and professional pursuits? Well, that’s exactly what we’ll explore today – the wonderful world of work-life balance. In a fast-paced society where work seems to consume every waking hour, it’s vital to find that spot where our careers and personal lives harmoniously coexist. Throughout this presentation, we’ll dive into practical strategies that help us achieve that coveted balance, boost productivity, and nurture our overall well-being. 

But before we dive in, let me share a bit about my journey. As a working professional and a passionate advocate for work-life balance, I have spent years researching and implementing strategies that have transformed my own life. I am excited to share my knowledge and experiences with all of you today, with the hope of inspiring positive change and creating a more fulfilling work-life balance for everyone in this room. So, let’s get started!”

Check out: How to Start a Presentation?

Whether you’re a seasoned speaker or new to the stage, understanding how to write a presentation that conveys your message effectively is a valuable skill. By following the steps in this guide, you can become a captivating presenter and make your mark in every presentation you deliver.

Additionally, AhaSlides can significantly enhance your presentation’s impact. With AhaSlides, you can use live polls, quizzes, and word cloud to turn your presentation into an engaging and interactive experience. Let’s take a moment to explore our vast template library !

Frequently Asked Questions

1/ how to write a presentation step by step .

You can refer to our step-by-step guide on How To Write A Presentation Script:

• Understand Your Purpose and Audience
• Outline the Structure of Your Presentation
• Craft Clear and Concise Sentences
• Use Visual Aids and Supporting Material
• Include Engagement Techniques
• Rehearse and Revise
• Seek Feedback

2/ How do you start a presentation? 

You can start with an engaging opening that grabs the audience’s attention and introduces your topic. Consider using one of the following approaches:

3/ What are the five parts of a presentation?

When it comes to presentation writing, a typical presentation consists of the following five parts:

• Introduction: Capturing the audience’s attention, introducing yourself, stating the purpose, and providing an overview.
• Main Body: Presenting main points, evidence, examples, and arguments.
• Visual Aids: Using visuals to enhance understanding and engage the audience.
• Conclusion: Summarizing main points, restating key message, and leaving a memorable takeaway or call to action.
• Q&A or Discussion: Optional part for addressing questions and encouraging audience participation.

A writer who wants to create practical and valuable content for the audience

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Cultural differences: meetings & presentation style 101, how to avoid cultural business traps: how to do international business like a pro.

As we all know, effective communication is the basis in any business situation. In order to do so, considering cultural nuances is key. The way we grow up shapes our perception, and sometimes there can be a disconnect between what we believe is effective communication and what others perceive. So, before heading into your next international business call or meeting, make sure to take the time to dive deeper and familiarize yourself with each country’s cultural norms.

All the countries and markets that German Accelerator is active in – Singapore, Germany, India, and the U.S. – there are unique cultural differences in both personal lives and a business environment. Here are some key areas to be keenly aware of before you schedule that next business call or meeting:

Who Makes The Decisions?

Decisions in German companies are typically made by consensus, which contrasts with American culture where there is normally an authoritative decision-maker at the top (either a CEO or President) who makes a decision the entire organization abides by. In Singapore, decisions are very often made by the owner of the company and most functional managers will play more of the role of collating information and presenting the information for the owner’s final decision. “If you want to start a business anywhere in Asia, whether that is Singapore or anywhere in SEA – you really have to understand the culture,” says Toby Ruckert , CEO of UIB and German Accelerator Mentor.

How Are Meetings Organized?

When it comes to how meetings are actually conducted, in most business settings you should expect a detailed agenda prior to the meeting; however, Germans tend to follow it more rigorously than Americans will. Regardless of which country you are located in, meetings typically always open with light chit-chat and it is considered a bit a bit aggressive to dive into business without the initial pleasantries. This is especially true for U.S. based meetings. The reason behind this is summed up perfectly by global sales and marketing expert and one of more than 300 international German Accelerator mentors Melanie Klaschka “People in the U.S. like to buy from those they trust and know, so they first get to know you, and then they talk business”. This is also true for meetings in Asia. Timothy Toh , German Accelerator mentor recommends to “take it more casually. Small talk is important as is getting to know the other party.”

It’s key to not rush straight into the presentation as it is more important to get to know your counterpart than it is to immediately present your slideshow. Invest time in building rapport and credibility with your counterpart/ client during this initial meeting. Hint: Small talk about the weather is always a good default topic and usually works in all markets. 🙂

Are Any Topics Off Limits?

In Singapore and India, business and personal life merge a lot more, and you do not experience the distinct separation as you would be used to in Germany. While it may be commonplace to inquire about income or body weight (really no topic is off-limits) during a meeting in Singapore or India, these topics would be viewed as too invasive in an American or German business setting.

How Quickly Can Meetings Happen Across the Globe?

Americans can quickly schedule last-minute meetings, the American view is that time is money and it is better to be spontaneous than to miss the opportunity for a meeting. German Accelerator mentor Jens Weitzel shared “a venture capitalist once told me ‘in Europe they say that $1 million is a lot of money, and in the Valley (Silicon Valley) they say that one hour is a lot of time.’ When people agree to meet and allot a certain amount of time, you need to be respectful of their time and be prepared to fully utilize this time to network.” Be it responding to emails or accepting networking opportunities, in the U.S. you must be sure to quickly act or the opportunity will pass you by.

Indian organizations and clients will have a more fluid and relaxed notion of time. They mean no offense, but given their experience, they have a different way of dealing with time as navigating through India often has a lot more uncertainties that regularly lead to delays.

According to Timothy Toh, business meetings can happen more spontaneously in Singapore compared to Germany. He said, half-jokingly “In Germany when I meet with people, I plan one or two months in advance. It’s a little bit less spontaneous, I’d say,” compared to Singapore, for example.

Do I Need To Adapt My Presentation Style?

In many facets, German engineering and ingenuity are looked to as the gold standard. “Being from Germany is like a brand in itself – the engineering excellence and reputation for great processes are an advantage for startups in Southeast Asia,” says Dr. Arne Kruse , Managing Director at Rytle, one of German Accelerator’s Southeast Asia program alumni. This same meticulous approach is usually applied to German business presentations. In U.S. business presentations, emphasis is put on the bigger picture rather than the details. There, audiences want to listen to a story and hear your “bold vision” first and then see some data supporting the vision. In Asia even, “backing up your initial data with secondary data is strongly recommended. Sometimes if that is not mentioned explicitly by a startup, there will be follow up questions on how certain numbers or projections were generated,” according to mentor Timothy Toh.

Having experienced this mentality in Silicon Valley, German Accelerator mentor Daniela Caserotto-Leibert states “Americans are born as communicators. Investors love to listen to visionary founders. They like to hear the elevator pitch and the story of the founder to see what kind of person he or she is, why they should invest time and money, and what is in it for them.”

So… What Does “Tell Us Your Vision” Mean?

Having a story-telling element to your presentation is very important in a U.S. business context, especially when it comes to pitching in front of investors. Daniela shares another valuable tip: “the story needs to get to the point because investors here do not have the time and will make their decision often within the first two minutes of listening to you. In Europe in comparison, due diligence is much more appreciated and paid attention to during a first meeting.” When seeking money in the U.S., be sure to paint a big, bold and broad picture of where your company is going – oftentimes German startups are viewed by U.S. investors as having a limited view of where their company can grow. German Accelerator mentor Han Jin (Co-Founder & CEO, Lucid) elaborates on this presentation style difference in our #GACoffeeSession , “Back in German high school, we were trained to pitch something only when we could deliver on it. We could not talk about our big dream because we didn’t know exactly how to get there. There is a notion that you have to underpromise to overdeliver – that’s the German mentality.”

Is Networking Still An Important Skill?

Perhaps the best way to understand and excel through business meetings and presentations in other countries is to immerse yourself fully at that particular location. “The German Accelerator opens up networks that can help startups grow rapidly and very efficiently, ” confirms German Accelerator’s Silicon Valley program alumni company KeyX. Thus, German Accelerator mentor Melanie Klaschka highly recommends “immersing yourself in the culture and environment. Getting out and networking with other people in your respective industry. Finding out about who your competitors are and seeing them at networking events. These kinds of events are great indicators to learn how you should act and how you should not act.”

Another important thing to remember the next time you travel is what German Accelerator mentor and Associate Trainer, Dale Carnegie Singapore Alex Tan says “take the time to understand if there may be religious connections with certain practices, pleading ignorance only reflects on one’s insensitivity and sense of cultural superiority. Being sincere and authentic always helps bridge any cultural divide there may be.” Now that you have some of the basics covered, the next step is to learn how to expertly give and receive feedback in a business setting.

To Summarize

• #Business Basics
• #Local Flavor
• #Useful Tips

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What Is Work Culture? 11 Ways to Build a Positive Environment.

Your work culture is the shared set of values, beliefs and attitudes that guide your organization, and it’s reflected in the way you treat your customers and employees. Workplace culture impacts the types of candidates you attract for open positions, and having a strong work culture also boosts productivity , decreases turnover and improves employee engagement .

By being intentional with your core values and culture initiatives, you can create a positive work culture that will inspire your team and help your organization thrive.

What Is Work Culture?

Work culture guides employees on what behaviors, expectations and matters of importance are part of the company’s current DNA. It also grows and shifts with the circumstances. 

“It’s a living and breathing thing that’s evolving all the time,” J.C. Herrera, chief human resources officer at cybersecurity firm CrowdStrike, told Built In.

Work Culture Definition

“People need to understand the culture so they know how to get their work done,” Herrera said, adding there are also micro work cultures within an organization from a management culture to an engineering culture to an employee culture.

Work culture is different from a company’s core values, which largely remain the same over time. For example, CrowdStrike updated its core values when the company went through massive growth, expanding from under 400 people to over 4,500.

Its fanatical focus on the customer, high value on innovation and strong belief that anything can be accomplished together never changed, Herrera said.

“We went full circle on this thing and although our original values are roughly the same, it got a lot more organized in terms of how we talk about it,” he said of how the shift influenced work culture.

4 ready-to-use templates to effectively plan, execute and measure your employer brand.

Why Is Work Culture Important?

Work culture can have a profound impact on several significant aspects of the employee experience, like individual and team morale, workplace engagement and job satisfaction. For example, 94 percent of people managers say “a positive workplace culture creates a resilient team of employees,” according to a Society for Human Resource Management survey .

Practices that negatively impact workplace culture and promote a toxic team dynamic can steer an organization in the opposite direction, making it difficult to hire and retain good employees. A 2022 survey of job seekers revealed 23 percent of respondents identified “company values and culture” as a top influence over whether they decide to accept a job offer. That same survey also showed 21 percent of job seekers said “poor company culture” was their top reason for leaving a job in the past year and 34 percent reported leaving a job within the first 90 days because “company culture was not as expected.”

Work culture will naturally form within every organization and sometimes to the detriment of the business. Allowing negative behaviors and toxic attitudes to fester will cultivate an unfavorable work experience — and an expensive one too. Toxic workplace cultures cost U.S. employers $223 billion in turnover over a five- year period, according to a report by the Society for Human Resource Management.

Work culture not only guides employees in the workplace, but it also guides customers on whether they want to do business with you.

Customers, for example, are not only checking out a company’s employee reviews on social media sites. They are also making direct inquiries in their discussions with sales teams.

“When we’re doing requests for proposals, potential customers will ask questions in the RFP. They’ll ask us to describe our culture. So it's been a part of some of the customers’ sales process,” Herrera said.

Read More 4 Benefits of a Strong Organizational Culture

Elements of Workplace Culture

There are several factors that go into developing work culture. Research from the MIT Sloan School of Management and CultureX based on Glassdoor data identified 10 elements of culture employees care most about:

• Feeling respected.
• Having supportive leadership.
• Whether leaders’ actions align with core values.
• Managers who foster a toxic work environment.
• Witnessing unethical behavior.
• Perks and amenities.
• Opportunities for learning and professional development.
• Job security.
• Frequency and quality of reorganizations.

The actions an employer takes to move the needle in a positive or negative direction when it comes to team culture can play an important role in employees’ sense of fulfillment. People who feel unfulfilled at work are less likely to put effort into contributing toward company success or to recommend their current employer to others.

People report experiencing workplace culture most strongly through their employers’ approach to performance, recognition and celebrations and company mission and values, according to a 2022 Quantum Workplace survey. These foundational elements of work culture involve making sure employees feel their individual contributions are valued and their voices are being heard.

Survey respondents commonly used words like “flexible,” “inclusive,” “friendly,” “collaborative” and “fun” to characterize “ideal workplace cultures.” Most employees say defining and communicating culture starts with leaders and managers. But more than half also see employees at all levels as individual contributors in shaping culture.

An SHRM survey of more than 9,000 workers in a dozen different countries found they overwhelmingly agree “empathy is an essential quality of a healthy workplace.” Those whose employers offer empathy training for people managers are more likely to say their workplace has “a culture of open and transparent communication,” feel physically safe on the job, report trust in their supervisor and cite culture as a reason they love their job.

How to Create a Positive Work Culture

To get started building the company’s work culture of your dreams , first lay out your core values. These should be the foundation of everything that happens at your company and guide your organization’s evolution. Dedicate as much time as necessary to ensure everyone is aligned, and include leadership, long-term employees and HR representatives so all significant parties can weigh in. In the end, you should have a concise list of values that accurately reflect your current company culture and long-term goals.

Then, think about the type of work culture you want to create. Consider everything from the physical layout of the office to how frequently employees interact with their colleagues, managers and members of the C-Suite. From there, the real work begins.

Further Reading 20 Drivers of Employee Engagement for a More Positive and Productive Workplace

How to Improve Workplace Culture

Improving work culture isn’t a speedy process. To achieve long-term, sustainable change there needs to be commitment that starts at the top of the organizational structure. It requires leaders who are willing to set an example for consistent communication, accountability and transparency. 

Leaders who are working to improve workplace culture need to be ready to follow-through on investing in the initiatives that matter most to their team members. One survey showed providing “professional development opportunities” was at the top of the list of ways to improve company culture. Another survey revealed 38 percent of job seekers would turn down a job offer from a company lacking diversity or that didn’t have a strategy in place for enhancing diversity.

The majority of people say they can tell in less than a month whether a company’s culture will be a good fit for them , and many even say they need less than a week. It’s imperative companies start sooner rather than later on making meaningful cultural change.

Tips to Improve Work Culture

• Set clear objectives to guide employee performance.
• Make sure employees understand the organization’s long-term goals.
• Establish diversity initiatives and promote inclusive practices.
• Encourage transparency and open communication among department heads, management and team members.
• Let every employee have a seat at the table and empower them to share their thoughts.
• Create opportunities for employees to get to know one another at work and outside of work to foster meaningful relationships.

Set Clear Departmental Goals 

Outline the objectives of each team so employees have tangible results to work toward. Not only will this help guide individual performance, but it will encourage collaboration between team members. Make sure there is room for feedback to adjust quotas and KPIs when needed. 

For example, if a team is continually reaching their objectives without breaking a sweat, you might want to modify their target goals to push production further. 

Promote the Organization’s Goals

In addition to setting departmental goals, make sure every employee is clear on the organization’s long-term objectives. This will help individuals cultivate a sense of professional purpose. Having a source of motivation beyond quarterly quotas will demonstrate the value each role has toward achieving the company’s mission.

Promote Diversity and Inclusivity 

Create a positive, inclusive work culture by welcoming individuals from all backgrounds and celebrating their differences. Encourage employees to share their pronouns with the rest of the team to promote inclusive language and consider establishing a committee to contribute to diversity initiatives . Work with the HR department to make diversity a part of your recruitment strategy and ensure diversity and inclusion continue to be foundational elements as your organization grows.

Allow for Lightheartedness 

Work has its stressful moments and being able to make a difficult situation more lighthearted is an invaluable skill. Of course, the ultimate goal should be to resolve the problem, but a fresh perspective and positive outlook is more productive than the alternative. As Dale Carnegie, an American writer and lecturer, said, “People rarely succeed unless they are having fun in what they are doing.” If you can afford to find the bright side and let your team know that you have their back, they’ll return the favor by working even harder.

Prioritize Respect 

Every individual should feel valued and heard, regardless of their status within the company. Interns offer a much greater advantage than being delegates for busy work, and new employees bring a fresh perspective. You never know where the next big idea will come from, so let every employee have a seat at the table and feel empowered to share their thoughts. 

Establish a Strict Zero Tolerance Policy

Just as important as creating a welcoming environment is ensuring employees know their rights and individualities are protected within the workplace. A crucial facet of a positive work culture is providing employees with the opportunity to speak openly about issues they are facing — in and outside of the office — and have access to the support and resources they need. Make sure HR representatives have flexibility within their schedules to be available for personal conversations when needed, and consider implementing an anonymous sexual harassment hotline as a secure and private way for employees to report incidents in the workplace.

Create an Employee Recognition Program 

Recognize and reward employees for achieving outstanding results. Doing so will encourage employees to continue performing at impressive levels, and make them feel valued within the company. It will also motivate their peers to up their game, fostering a work culture of friendly competition that leads to high performance.

Accept and Utilize Your Employee’s Feedback 

In fact, try to change your perspective on feedback. Rather than considering it to be indicative of something you’re doing wrong, think of it as the opposite — your employees care so much about the organization and its success that they are trying to help make it better. They’re choosing to bring their pain points to your attention and it gives you the opportunity to fix them instead of the employee stewing over them and eventually leaving the company out of frustration. 

Be Flexible 

Life happens and things will get in the way. Employees shouldn’t fear repercussions for taking time to manage other emergencies or responsibilities outside of work. For example, if an employee is struggling to balance work with their family life, try to figure out a compromise that allows them to be productive at work without sacrificing their personal life. You’ll earn the respect of your employees rather than the reputation of being unaccommodating and unapproachable. Not only that, but flexible schedules can help you attract elite candidates; nearly 50 percent of job seekers said “flexibility and autonomy” are what they want most from an employer.

Be Transparent 

Engaged employees invest their full selves into the success of the company, and they deserve your leadership team’s trust. Promote transparency and open communication between department heads, management and team members. Doing so will create a positive work culture where employees feel heard and valued. Consider implementing a recurring internal newsletter to share critical information with the team, and hold a monthly town hall meeting to make company-wide announcements that require more context.

Plan Social Outings 

Humans are social beings that crave interaction. Create an opportunity to get to know each other at work and outside of work to foster meaningful relationships between employees. You can keep it simple by having a hybrid Friday happy hour in the office while simultaneously offering remote workers an online presence at the party. Think about the types of events your team would most enjoy when coming up with new work culture ideas .

Read Next You’ve Finally Nailed Down Your Company Values. What Happens Next?

Work Culture Don’ts

Don’t encourage employees to work through lunch.

While lunch breaks are not legally required, allowing employees to shut off their computer for 30 minutes to an hour each day helps create a positive work culture. Your team is not composed of robots, so expecting employees to continuously churn out quality work over the course of eight hours without breaks is unrealistic — and unhealthy. More than that, it suggests that employees are only valued for their work output, not as individuals. Regular breaks have actually been shown to improve productivity and 81 percent of employees who break for lunc h on a daily basis report having a desire to actively contribute to their organization.

Don’t Reschedule One-On-Ones 

If you’ve set aside time to meet with an employee individually, do your best to honor that meeting, especially if something else comes up. Doing so will show you value and respect the individual’s time, and care about what they have to say.

Don’t Make It Easy for Disengaged Employees to Stick Around

Having an engaged workforce will help propel your company forward on its path to success, while disengaged employees will slow down progress. If you notice individuals who are counterproductive to your team’s success, pull them aside to discuss their behavior. If nothing improves after making an effort to positively address the situation, it is time to part ways and help them find another position more suited for their needs and goals. Sometimes disengaged employees are stuck in a rut professionally and just need a little support to get back on their feet.

Don’t Limit Learning Opportunities to Job Descriptions 

Skill building is an important part of a positive work experience. Allow employees to pursue their passions, both in and outside of the office, and encourage information sharing between colleagues. This exchange of knowledge will lead to improved employee relationships, collaboration and camaraderie. 

Don’t Hire for Work Culture Fit 

A key part of creating a diverse community within the office is hiring for culture adds , not culture fits. The cultural add recruiting model means identifying candidates who share and embody your core values and who offer a unique perspective. You want to continue to grow and develop your work culture and company, so look for candidates who will productively add to your team, not necessarily fit into a mold.  

Don’t Tolerate Poor Managers  

Managers directly impact employee engagement and performance. In fact, 81 percent of employees who consider their work culture to be “poor” have seen a manager allow others in the workplace “to get away with bad behavior.” At the same time, close to 90 percent say “their manager contributes to setting their work team environment.” Managers interact with their direct reports most frequently, so it’s vital to make sure those individuals who are leading a team are doing so with conviction and in accordance with your core values. 

Don’t Expect HR to Do All of the Work

As hard as HR teams may try, work culture isn’t created by a handful of people. It’s a team effort and HR teams can’t be tasked with doing it alone. Positive cultures are created when everyone works together.   

Don’t Force It

Positive and fulfilling work cultures don’t just appear overnight. Keep to your values, listen to your employees, have some fun, and it will take shape organically. Work cultures that keep people happy and businesses thriving take time — it’s worth it.

Creating a positive work culture where everyone feels valued, welcomed and respected is vital to an organization’s success. Be sure to take your employee’s feedback into account and lean on them to help cultivate a great work experience.

Dawn Kawamoto contributed to this story.

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How to Present a Presentation in Class? An Ultimate Guide

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Ever faced the dreaded presentation day in college? Panic not! Mastering the art of presenting is like adding extra cheese to your academic pizza. In this guide, we'll sprinkle some wisdom on how to give a presentation in class without turning into a nervous noodle. Let's make your classmates go, "Wow!"

How to Give a Presentation in College

Ready to conquer the stage without tripping over your own words? Nail that presentation in college with a sprinkle of wit and a dash of confidence. Mastering how to give a presentation in college is about as tricky as herding caffeinated cats. But we have got you fully covered! Say goodbye to sweaty palms and hello to applause. 

1. Pre-Presentation

Pre-presentation journey is like setting sail before the main event - it's where we plot our course, dodge the iceberg of nerves, and make sure our ship of wisdom is ready to set sail. Here are a few steps to understand the things required for how to present a presentation in class.

1. Prepare Well

Presenting in college isn't just about sharing information; it's an opportunity to connect with classmates. Successful presentations hinge on understanding your audience, aligning content with their interests, and setting clear goals. Thorough preparation and rehearsal boost confidence, making the experience enjoyable and potentially earning better grades. Remember, mastering how to do a presentation in class starts with solid preparation and good research.

A quick search on Google might help you find the answers to most of the questions that cross your mind, but what about the ones that haven’t been answered yet? Research helps with just that! Want to know how to do that correctly and fast? Here is a step-by-step guide for you to conduct research easily .

2. Visualize Yourself Giving the Speech

Imagine that you are confidently standing before your college peers, delivering a presentation that captivates and inspires. Visualizing yourself giving the speech is crucial when mastering how to present in class. It transforms nerves into charisma, answering your doubts on how to present a presentation in class.

3. Dress Properly

Presenting in college? Dressing appropriately is key!​ It's not just about looking good but about exuding confidence and professionalism. This is necessary for understanding how to present a presentation in class.

4. Arrive Early and Be Prepared

Want to know how to present a presentation in class? Arriving early sets and being prepared. It offers a chance to familiarize yourself with the environment and organize thoughts and materials confidently.

5. Rehearse Thoroughly

To ace your performance, meticulous rehearsal is a non-negotiable step. Unveiling the secrets of how to do a presentation in class involves more than just talking— it's about confidence, clarity, and captivating your audience.

Speaking in front of a crowd can be done in various situations or events and they all have one thing in common, a game of nerves and remembering what to say. While many can pull off public speaking, it is not easy for even more. But, worry not. Here are the best public speaking tips for you to ace that big game!

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2. During Presentation

Now that you have a fair understanding of a good presentation, we’ll give you some tips on how to give a presentation in class that will help you make an impact and earn you the highest grade. Here are some tips on how to give a presentation in college which you can use before the big day. 

1. Correct Posture

Maintaining the right posture while delivering a presentation is crucial for effective communication. So, when pondering how to give a good presentation in college, remember to stand tall, speak confidently, and let your posture amplify your words.

2. Manage Your Anxiety

Facing a class presentation can be nerve-wracking, but managing anxiety is key. Breathe deeply, focus on your message, and visualize success. Confidence transforms how you present in college. 

Public speaking is one of the most common fears out there, right up there with clowns and spiders. But fear not, my friends - here are some of the top tips on how to calm down before a presentation .

3. Open Strong

How to start a presentation in university? Start strong! Capturing your audience's attention from the start is crucial when presenting in class or college. An open strong sets the tone, sparking curiosity and ensuring an engaging journey throughout your presentation.

4. Start With a Mind Map

If you are looking for how to give a presentation in class, begin with a mind map. It's your GPS, plotting the route through your ideas, ensuring a smooth and confident presentation journey.

5. Tell a Story

Sharing a compelling story in class presentations captivates your audience, making your content memorable. It humanizes information and enhances your ability to engage effectively.

6. Speak Slow and Clear

If you want to know how to do a presentation in class, speaking slowly and clearly is vital. It enhances understanding, captivates your audience, and boosts confidence. 

7. Don't Read From the Slides

Engaging your audience is crucial when presenting in class or college. Speak naturally, connect with your audience, and make your presentation memorable.

8. Connect with Your Audience

Want to know how to do a presentation in class? Capturing your audience's attention is vital when presenting in class or college. Engage them by connecting on a personal level, making your content relatable and memorable.

9. Be Interactive

In class, mastering how to give a presentation is crucial. Be interactive! Engage your audience by asking questions, sharing anecdotes, and using visuals. It transforms a lecture into a conversation, making your college presentations memorable and impactful.

10. Look at the Audience While Talking

How to give a presentation in college? Maintaining eye contact with your audience is crucial when presenting in class or college. It builds a connection, shows confidence, and keeps them engaged. 

11. Manage Your Time

Nobody likes long presentations. Manage your time wisely when giving a presentation in class or college. Keep it concise, engaging, and to the point for maximum impact.

12. Include Group Activities

Want to learn how to present a presentation in class? Boost your presentation prowess by incorporating group activities. Engage your audience with interactive elements. This will keep them entertained and enjoy your presentation more!

13. Address Key Points

Effectively addressing key points is crucial in presentations. It ensures clarity, engages your audience, and enhances understanding.

14. Conclude With a Strong Ending

Want to know how to do a presentation in class? Conclude with a strong ending to leave a lasting impression. Summarize key points, or say a strong quote! 

Creative Presentation Ideas

Are you tired of the same old PowerPoint routine? Want to know how to give a PPT presentation in college? Here are some of the tips to innovate styles that breathe life into your class presentations. 

1. Incorporate Universal Design Principles

Using large fonts and providing various formats ensure accessibility, while sign language interpreters and a barrier-free environment cater to diverse needs. Maintain clear communication through audible voices, well-lit rooms, and diverse multimedia. This inclusive approach transforms how presentations are given in college, making them accessible to all.

2. Limit Number of Slides and Texts

Crafting a captivating presentation for class involves a delicate balance. Limiting slides and text sparks creativity, ensuring ideas flow seamlessly. Keep it concise, let visuals speak, and ace your college presentations effortlessly!

3. Plan your Slide Layout

Crafting an effective presentation begins with thoughtful slide layout planning. Organized visuals enhance understanding, captivate attention, and make your ideas shine during class presentations.

4. Make your Presentation Interactive

Instead of lengthy lectures, facilitate discussions on real-life situations attendees have encountered. Encourage interactions among them, fostering a dynamic learning environment. Allocate ample time for questions, either addressing them within the presentation or guiding participants to relevant resources. Your presentation should be a collaborative journey, ensuring active participation and a lasting impact on how to give a presentation in college.

Presenting a PowerPoint presentation is as important as making it. It is an ally that lets you get your aims and ideas across to the audience. To help you out with a good PPT presentation, here are the best PowerPoint presentation tips for you.

That was our detailed guide on how to present a presentation in class. We know we’ve packed in a lot of information, but if you break everything down step by step, it's all incredibly simple. If you follow all our tips on how to do a presentation as a student, we can ensure that you’ll give a killer presentation! 

Frequently Asked Questions

How to present a presentation in class, how to start a presentation in class, how do you end a presentation, what is the 10 second rule in presentation, how to do a presentation in class, what is the 666 rule in presentation, which text is best in presentation.

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Adapt Your Presentation for Different Cultures

Language can be a communication barrier, but it is not the only barrier that public speakers have to overcome when presenting to other cultures. While delivering a message across language barriers comes with its own challenges, there are cultural differences that exist even among those who speak or understand the same language. Culture is a common root of many miscommunications, as it influences how we interpret messages and how we participate in group settings. To reach your intended audience effectively, your presentation must be delivered with an understanding of the lens through which your audience will view it.

Develop Awareness

A handshake may be standard in the United States, but in other countries, such as France, a peck on the cheek among business associates is common practice. Implementing the proper greeting for the culture to which you are presenting will offer a good first impression and encourage your audience to be more receptive.

However, developing awareness of another culture is not limited to greetings and physical contact. How you set up the room can also be critical. Space, positioning, and even the time of day for which the presentation is scheduled should all be determined by the culture of your audience. Scheduling an 8-a.m. presentation in New York for those who flew in from Asia and are severely jetlagged will significantly reduce chances of your message being heard. And scheduling presentations that disrupt holidays important to other cultures can appear insensitive and rude. Would you attend a presentation on Christmas Day or Yom Kippur?

Know Your Audience

It’s important to know your audience’s style of reasoning . Americans work from an “applications-first reasoning,” basing conclusions on factual observations from the real world. The focus is on the “why” rather than the “how.” Conversely, European cultures work from a “principles-first reasoning,” basing conclusions from general principles or concepts. There is a focus on the “why” and less concern for the “how.”

Why is this knowledge important to your presentation? If your audience is rooted in a “principles-first” culture and you are speaking from an “applications-first” perspective, everyone in the room will struggle. You’ll wonder why your audience seems to be targeting you with specific questions regarding how you came to your conclusions, and the audience will feel as if they have missed a main idea. Conversely, an American audience could be immensely bored by a “principles-first” presentation, wondering when you will get to your point. Knowing your audience determines the direction and format of your message content.

Furthermore, in striving to know your audience, it’s important to determine if they appreciate a personal touch or would rather get down to business. If you are not certain, ask questions of colleagues or conference hosts prior to your presentation, to ensure that your approach will positively engage and not offend your audience.

Are You Listening?

A well-delivered presentation requires you to actively listen. Brief pauses can allow you to assess whether your audience is receptive to your message or if they are somehow confused regarding the point of your message. Pay attention to both verbal and non-verbal forms of communication, and be open to questions at any time. Be adaptable. If your presentation is not delivering the intended message, properly adjust how you are communicating.

When it comes to adapting your presentation for different cultures, sometimes  what you say is not nearly as important as how you say it. Without clarity and an understanding of your audience’s cultural expectations, you may as well be speaking another language. Adhere to the basics of limiting humor and speaking slowly, but be mindful of the more intricate aspects of communication when presenting across cultures.

Franchetti Communications delivers accelerated results by designing power-packed media interview and presentation training sessions around your unique goals, in person and via teleconference. Franchetti Communications works with corporations and business leaders to develop communication strategy, messaging, and PR strategy. Follow Franchetti Communications on  LinkedIn , and be sure to download our special report:  6 Ways to Guarantee Your Message Cuts Through the Clutter .

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7 Ways to Inspire Creativity in the Workplace and Why it’s Important

Whether it’s creative problem-solving or the flexibility to decide how work gets done, creativity in the workplace is integral to growth, innovation, and the overall employee experience..

In today's rapidly evolving workplace landscape, the significance of creativity cannot be overstated. From fostering innovation to seizing new opportunities, a creative mindset is the cornerstone of success. A creative person, equipped with fresh perspectives and inventive ideas, can transform concepts into reality.

A commitment to cultivating a creative environment empowers teams to brainstorm smart solutions and adapt to challenges seamlessly. Below, we have collated some innovative solutions to make embracing creativity easier than ever, whilst also highlighting why entrepreneurs should prioritize creative thinkers and creative activities within their corporate culture to drive success.

Why is Creativity Important in the Workplace?

The benefits of creativity in the workplace are impressive and far-reaching. Beyond promoting fresh thinking, opening up a space for creativity at work creates a positive company culture in which team bonding is encouraged, employee productivity booms, and out-of-the-box thinking is encouraged. 

Here are key advantages of creativity in the workplace:

• Professional Growth: Creativity in the workplace promotes an environment conducive to continuous learning and development. Employees are encouraged to engage in divergent thinking, exploring various perspectives and solutions. This fosters personal and professional growth as they tackle challenges creatively, opening up additional opportunities for employees.
• Innovation and Opportunities: Creative ideas catalyze innovation, driving businesses forward in competitive markets. By encouraging employees to think outside the box, companies can uncover innovative solutions to complex problems, opening new avenues for growth and expansion.
• Positive Outcomes and Solutions: Embracing creativity cultivates a culture where failures are viewed as stepping stones to success rather than setbacks. Employees are more inclined to take calculated risks and experiment with new ideas, leading to freedom of discovery.
• Inclusive Environment: A culture of creativity fosters inclusivity by valuing diverse perspectives and contributions. Employees feel empowered to express their ideas freely, knowing that their voices are heard and respected. This creates a sense of belonging and encourages collaboration among team members.
• Enhanced Everyday Work Life: Creativity injects excitement and inspiration into everyday work life, making tasks more engaging and fulfilling. Employees are motivated to explore fresh ideas and approaches, leading to a more dynamic and enjoyable work environment.

The Best People Management Platform

7 Tips To Inspire Creativity In The Workplace

If you want to provide employees with the freedom to experiment with innovative ideas without the fear of failure, it is essential to foster creative workplaces. However, creativity in business rarely takes center stage, so most business owners don’t know where to start in their commitment to creativity. To make the process easier, we have collated some inventive solutions to help you spark creativity in the workplace. 

1. Encourage Creativity With an Inclusive and Fun Team Environment

A genuine team-based environment , in which leaders encourage connections through collaboration and social time, is essential for innovative teamwork. Managers will notice a remarkable difference when the effort is made to “de-silo” the organization. Instead of staying separate and heads-down on only their projects, employees should have the opportunity to interact with colleagues in different departments to gain an informed understanding of the company as a whole. This will spark creative thinking and allow for ideas and inspiration to flow freely across departments.

Additionally, humour in the workplace plays a significant role in team-bonding. Research shows that humour can reduce stress, increase relationship building, and create better cohesion. You can create a "water cooler" channel on Slack or similar chat software to allow your employees to enjoy some office banter, especially if your team is remote or hybrid. You can also add buffer time to your team meetings to allow time for everyone to chat about their weekend plans or other casual conversations. 

Of course, humour should be universal and non-exclusionary. Avoid any hot-button topics or things that run the risk of being mean-spirited such as pranks or teasing. It’s also important to note that sarcasm—while common—can “have a corrosive effect” and even come across as degrading when it’s at someone’s expense.  A playful but polite company culture helps create a sense of belonging and safety, which is the gateway to creative expression and thought-generation. 

2. Promote Creativity Through Office Design

A creative company prioritizes an exciting workspace that inspires creativity and innovation. Even if your office layout is more cubicles than open space, there are still ways that you can help employees feel inspired by their surroundings. For example, you can encourage employees to bring in photos, prints, or small decorative objects from home. You can also hang some artwork on the wall and bring in task lighting and tall lamps. 

Add office plants to help purify the air and bring a touch of nature inside. These simple steps bring an inherent element of creativity into any space. You should also consider investing in sit-stand desks to give your employees flexibility and better health, as backaches aren’t conducive to creative thinking. These elements, along with others, can create an atmosphere in which employees feel more comfortable and creative. 

3. Provide Freedom and Flexibility in How Work is Done

Creativity in the workplace does not have to mean creativity in the workspace. Sometimes a change of scenery can help spark new ideas. Every now and then, switch up your team routine with off-site and walking meetings. Brainstorming at a coffee shop might generate more ideas than you think, as it helps to break up the routine. You should also encourage any remote or hybrid employees to do the same.

If your employees have returned to the office full-time, consider expanding or updating your current remote work policy to allow employees more flexibility while helping them cut costs and save employees time when it comes to commuting. Offering flexibility in the workplace is essential for not just creativity, but also retention and recruitment , “with 80% of employees identifying it as a crucial factor in job evaluation".

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4. Offer the Space for Knowledge Sharing

There is no shortage of talent and skills within your organization that are just waiting to be passed on. Encouraging your employees to share what they know and what they can do with other coworkers fosters a culture of collaboration which helps spark creativity and allows teams to overcome challenges through creative solutions. This can be done through lunch-and-learns or special classes taught over video or in small groups. Sessions can include Excel tips, LinkedIn profile best practices, and guided meditation/yoga.

Sessions are a great way for your team members to discover new interests or passions that they can master and apply in their roles or to help maintain their work-life balance. By providing a platform for your people to engage in knowledge exchanges, they’ll benefit from professional development in the forms of thought leadership, increased confidence, and increased creativity.

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5. Encourage the Practice of Self-Reflection

Encourage employees to get in the habit of self-reflection check-ins. This exercise helps them to focus on what they’ve achieved, as well as what’s coming up next and helps inspire them to see things differently. Rise’s performance management feature includes weekly check-ins . Employees are prompted to rate their week, what went well, and what could’ve gone better. 

It’s a great way for managers to keep track of how an employee is doing, while also giving the employee a chance to reflect on their work. If possible, also share monthly or quarterly accomplishments with your team so they can see the concrete results of their contributions. 

6. Support Employees in Creative Risk-Taking

Cultivate an office culture that rewards creative risk-taking . One reason why employees are not thinking out of the box or proposing different solutions could be due to a fear of making mistakes and not having their ideas supported. As much as possible, make it clear to your employees that your organization values creativity—and understands its importance. 

This can be communicated by being receptive to new ideas and recognizing risk-takers for the impact they've made. As well, be open to feedback and suggestions from your employees. Provide an open door policy or offer an anonymous outlet for anyone who wishes to share their thoughts privately.

How to Create an Effective Open Door Policy at Work

7. Encourage Healthy Competition 

Healthy competition in the workplace can be encouraged through various means, fostering innovation and creativity. Business owners can initiate challenges that stimulate employees' innovation skills and encourage the flow of ideas. By promoting a culture that embraces risk-taking and learning from failure, employees feel empowered to explore innovative solutions to challenges.  Through fostering a competitive edge, teams strive to outperform each other, driving them to push boundaries and generate novel ideas. 

Discover How to Encourage a Healthy and Creative Working Environment 

Rise 's people management platform fosters a positive working environment by prioritizing employee engagement and satisfaction. With features like seamless onboarding, performance tracking, and feedback mechanisms, it promotes transparency and communication.

By streamlining HR processes and empowering employees, Rise cultivates a culture of trust, collaboration, and growth. This creates a supportive atmosphere where individuals thrive, leading to a happier and more productive workforce.

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How Do I Give Presentations to Audiences from Different Cultures?

Do you want some advice on giving presentations abroad or to multicultural audiences?

Then you are in exactly the right place!

Grab a drink and get ready for spending the next few minutes of your life learning about giving presentations to audiences from cultures different to your own.

We'll give you some excellent basic guidance on things to consider next time you're developing a presentation that may need some cultural insights to make sure it's a success.

Click the link to skip to a section:

• Language used in presentations
• How to use body language
• Use of time
• Presentation styles
• Use of tech
• Audience Participation

8 Tips on Presenting to Audiences from Different Cultures

The international flavour of many people's jobs naturally means that there is greater interaction between people from different cultures.

Within the business environment, understanding and coping with cultural differences between people is critical to ensuring that interpersonal communication is successful.

Cultural awareness is necessary for two reasons.

• Firstly, it minimises the possibility of misunderstandings and/or the causing of offense through intercultural mishaps.
• Secondly, it is a means to maximising the potential of business relationships through the utilization of intercultural differences productively.

One area within the business environment in which cultural awareness is a necessity is in the business presentation. 

Directors, managers, salespeople, consultants and business personnel are regularly required to deliver presentations. However, when one is asked to give a presentation to an audience from a different culture there are intercultural factors that can hinder the success of a presentation.

By way of illustrating some of the cultural differences in presentations, these tips to effective cross cultural presentations are offered.

1. Language:

The language you use in a cross cultural presentation is important.

Although the majority of the language that is used in a cross cultural presentation will be understood by an English speaking foreign audience, a speaker must be careful when it comes to slang, idioms or phrases.

If an Englishman were to talk of being "knocked for six" or "bowled over" he may very well be met with puzzled expressions. More subtly, when an American talks of a 'billion' he means a thousand million, whereas in the UK this would mean a million million.

Try and keep language simple.

2. Body Language:

Pay attention to your body language in a cross cultural presentation.

Some cultures are quite animated and will appreciate hand gestures and the expression of emotion through the body. Others expect speakers to remain calm and would find such behaviour over the top. Similarly pay attention to the use of gestures. The thumbs up may mean 'good' in the USA but it means something very different in Iran. Eye contact can also be a major intercultural difference. Some cultures consider strong eye contact a sign of sincerity, others find it overbearing and an invasion of privacy.

Do your cross cultural homework before a presentation.

Be aware of different approaches to time across cultures.

Some cultures prefer a structured, timetabled approach to conducting business affairs, others are more casual. In countries where a start time is considered a guide rather than a definite, allow time for networking or engage in some chit chat until others arrive. Oppositely, if you arrive late to a meeting in a punctual culture, expect some negative feedback.

Always show the appropriate stiffness or flexibility depending on the culture.

4. Emotions:

Some presentations may be in front of a small number of people and deal with sensitive issues in a pressured environment.

In such intercultural situations one should always keep their emotions in check. In some cultures a certain amount of cross examination or scrutiny may occur. If this happens bear in mind the positive intentions behind such actions, i.e. the questions are only being posed to establish facts, not to undermine you. Never lose patience, show frustration or display anger.

To do so will lead to a loss of credibility.

5. Style of Presentation:

Different cultures learn and take in information in varying ways.

One should always try and tailor their presentation style to meet the needs of the target culture. Some cultures, such as Europeans, prefer information to be presented in detail and in a way that sets down foundations that act as the support to a final argument or point. In such a presentation the speaker should gradually lead the audience, using a logical succession of points, to a conclusion.

On the other hand, some cultures, like the US, prefer a much faster paced presentation that is bottom-line orientated, meaning the presenter speaks from a point rather towards a point.

6. Use of Technology:

Power Point is not the default method of giving a presentation across the world.

Some countries many not even have the technical capabilities to accommodate this so one would need to adapt to the resources at hand, whether it be an Over Head Projector or blackboard. Some cultures do not even like a visual element to presentations and find much more worth in words and personality.

7. Content:

In a cross cultural presentation, ensure you tailor the content of a presentation to the audience.

Different cultures expect different things from a business presentation. Long term orientated cultures may be excited about future projections and figures, but others would rather learn more about the presenter's credentials, accomplishments and experience.

A presenter needs to ask whether the target culture will appreciate factual, statistical information presented visually, or a more personal oratory approach.

8. Audience Participation:

Audiences react in different ways across cultures.

Some are very engaging and are willing to participate in exercises and Q&A sessions, others are the opposite. Audiences also show respect in many ways. A Japanese audience may close their eyes while listening; a US one may clap when a good point is made and a Saudi one may do nothing at all.

Although the number of areas where one could point to cultural differences in presentations is vast, for the sake of brevity the above mentioned areas have been highlighted as a way of drawing attention to some of the major ones.

It is hoped these can then act as a foundation to improving ones insight into the way intercultural differences manifest in the business environment.

Learn more about Cultural Differences in Business

If you want to explore the impact of culture on yourself and the workplace, then have a look at our Cultural Awareness eLearning course .

It's a really detailed course offering lots of insights into cultural differences. Check out the free video sample below.

Photo by Matthew Osborn on Unsplash