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30 Best Quotes for Essay Writing

December 10, 2023 by Sandeep

The essay is an independent, educational, and scientific student research. In writing this paper, students master the methods and gain the ability to conduct research. In addition, essay writing helps form the student’s creative thinking, test the skills of collecting, analyzing, and interpreting literature, and formulate conclusions and suggestions.

Successful essay writing depends on strict adherence to the basic requirements. These requirements relate primarily to the scientific level of the work, its content, structure, form of presentation of the material, and design. The teacher may not accept works in violation of state standards and established requirements. Inconsistencies in the design can significantly affect the final evaluation of the work. The student’s compliance with all the requirements for writing and design of the essay instills certain skills in conducting research, which will be useful in creating other types of papers.

All of the above points are important to gain the ability to complete an essay. However, this is not an as simple type of student paper as it may seem at first glance. Students often have difficulty in both essay writing and designing. Fortunately, today everyone can find someone to write a paper online. It is only necessary to pay the set price. The best writers work for an online company DoMyEssay. To get their help, you should visit the site and request, “Please, do an essay for me.” The high quality and reliability of writing services are guaranteed for everyone.

Requirements for Quotes & References in Essay Writing

A compulsory component of any scientific work is a scientific citation. It is essential to cite the source from which the materials or individual results are borrowed or the ideas and conclusions based on which the problems, tasks, issues to which the work is devoted are developed. Such links make it possible to find relevant sources, check the accuracy of citations, obtain the necessary information about these sources.

The use of references in essays is mandatory and is used in the following cases:

• When quoting fragments of text, formulas, tables, illustrations;
• When paraphrasing, non-verbal reproduction of a fragment of another’s text;
• When analyzing the content of other publications in the text;
• When referring to other publications where the material to be discussed is more complete.

The absence of a link is a copyright infringement, and an incorrect link is considered a serious error. All sources cited in the list of references must be indicated in the text of the paper.

Importance of Correct Citation in Student Papers

The importance of citation is in the need to demonstrate the breadth of research and interest in the publications of other authors, to confirm own arguments with statements from other sources. Text borrowed from other sources is used for this purpose.

Here are three main functions that quotes perform in essay writing :

• Places your work in context, creates dialogue;
• Pay tribute to the previous work that formed the basis of your research;
• Maintains the authenticity and accuracy of scientific literature.

List of Helpful Quotes You Can Use in Your Essay Writing

Below is a list of 30 quotes you can use in your essay writing:

• The simplest example is more convincing than the most eloquent sermon (Lucius Annec Seneca);
• It is not people who need rules, but rules need people (S. Dube);
• The one who is no longer able to serve as anything serves as a good example (Andre Siegfried);
• Take an example from your elders, while they behave approximately (Jerzy Leszczynski);
• The need to set a good example for your children robs middle-aged people of all pleasure (William Feder);
• Remember: sooner or later, your son will follow your example and not your advice (Pierre Corneille);
• An example is stronger than a threat (Pierre Corneille);
• Bad examples are stronger than good rules (Joey Locke);
• You only have one life. You have to live it as fully as possible (Jojo Moyes);
• When life is good, there is no need to argue about it (Ray Bradbury);
• There are moments in life that change us once and for all (Jeffrey Deaver);
• The reader lives a thousand lives before he dies. The person who never reads experiences only one (George Martin);
• On our path in life, we will meet everyone who is destined to meet us (Charles Dickens);
• What is the sense of life? Serve others and do good (Aristotle);
• Those who illuminate the lives of others will not be left without light themselves (James Matthew Barry);
• In general, I live without hesitation, so I always have fun (Francis Scott Fitzgerald);
• An example is always more powerful than a sermon (Samuel Johnson);
• When it comes to budget, everyone wants to go to heaven, but no one wants to die (Jean Chrétien);
• Violating our duty, thereby we violate our rights (Jean-Jacques Rousseau);
• You cannot talk about the budget without knowing approximately the figures of its income and expenses (Theodor Herzl);
• Civilization road paved with tax receipts (Andrew McKenzie);
• If you know how to spend less than you get, then you have the Philosopher’s Stone (Benjamin Franklin);
• Only two incentives make people work: the thirst for wages and the fear of losing them (Henry Ford);
• There is no perfection in the world (Antoine de Saint-Exupery);
• You are forever responsible for the one you tamed (Antoine de Saint-Exupery);
• It’s good where we are not (Antoine de Saint-Exupery);
• All adults were children at first, only a few of them remember this (Antoine de Saint-Exupery);
• Live and learn (Lucius Annec Seneca);
• The end justifies the means (Ignatius de Loyola);
• Truth is in wine (Pliny the Elder).

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21 Killer GRE Essay Quotes You Should Be Using Right Now

By Jitta Raghavender Rao • GRE Writing

“[A] quotation is a handy thing to have about, saving one the trouble of thinking for oneself, always a laborious business.” – A.A. Milne

Chances are you too know a few famous quotes, but you probably don’t use them. I know so, because I’m guilty of neglecting quotes on the GRE.

So, why should you use essay quotes on the GRE?  To start with, the right use of quotes in essays augments the power of your arguments and makes your essays appear more convincing. Plus, essays with quotes tend to score better than essays without them, because of the initial impact the use of quotes create on the reader, and help strengthen your point.

But we need to exercise prudence. Only use quotes as is, if you are convinced that paraphrasing would lower the impact or change the meaning of the original author’s words or when the argument could not be better expressed or said more succinctly.

Here is how you make sure you are doing it right.

How do I incorporate quotes into my essay?

At times, an essay can appear painfully discorded if the quotations are out of place or if the essay is too stuffed with quotes.

So, what should you do to avoid this?

A great quote plays one or more roles from the following:

• creates the initial impact on the essay grader
• makes your essay look more promising and interesting
• establishes credibility
• concludes the essay with a point to contemplate

If the quote doesn’t serve any of the above then you are forcing it into the essay and this could do more harm than good.

You should start writing your essay with a quote that lays foundation to the main idea behind the essay. This can have a major impact on the evaluator. You can also comment on the quotation in this introductory paragraph if you wish. Either way, to get a perfect score on the GRE essay, use a relevant quote strategically but don’t force it into the essay.

Can I alter the structure of the quotation?

Using the exact words from the original source is called quoting. You should quote when you believe that the way the original author expresses an idea is the most effective way to communicate the point you wish to make. If you want to borrow an idea from the author but don’t put the idea in their exact words, then it’s called paraphrasing. (but remember that you still have to cite the original author even when you are paraphrasing)

For example, Ronald Reagan said, “Trust, but verify.” You can alter the quotation on your own according to the passage, by saying: ‘To paraphrase Ronald Reagan’s famous quote, “It is easier to trust when you can verify.”‘ By doing this, you are not only citing the original author, but also gaining extra points for using your own version of the quote.

How many quotes should I use?

If you deploy a lot of quotations in your essay, it appears as though several people are talking about the topic apart from yourself. This would downplay your own voice and leaves little room for your own ideas. It is your essay and it should be your voice that needs to be heard, not some notable/famous person’s. Quote as infrequently as possible. So, don’t cram every quote you know into the essay. As a rule of thumb, refrain from using more than 2 quotes in any essay. (One in the introductory paragraph and the other if necessary in the conclusion)

How do I introduce the quote in my own words?

The last thing you would want is get your score cancelled on account of plagiarism. It’s highly recommended that you cite the author of the quotation. If you don’t cite, you may give the impression that you claim to be the original author and that could result in plagiarism. You should place the quote in double quotation marks. Here is an example usage citing the author:

Thomas Jefferson once said “The will of the people is the only legitimate foundation of any government, and to protect its free expression should be our first object.”

Categorization of GRE Essay Topics

The fascinating thing about the GRE essay topics is that they’re already published on the official ETS website. This may sound crazy because giving out the questions in advance is not normal. Now, use this to your advantage. You can find all the GRE essay topics on the official ETS website .

But there’s a catch! You were expecting a few, right?

Well, there are close to 200 topics in all – far too many to practice responses in advance. Also, practicing each of these topics is not advisable as it is going to take a lot of time and effort and there is no point in mugging them up. You could as well spend this time on learning some math. However, there’s a good news. Just scanning through these two lists will give you an excellent idea of the types of issues and arguments that show up on test day.

I just made things a bit easy for you, though. Most of the topics that show up on the GRE essay section can be broadly grouped into five categories.

• Government/Politics
• Sciences and Technology

So, next time when you practice writing an essay response, make sure you write at least one essay from each of these categories. And memorize a few quotes related to each one of these topics, as they will be handy.

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List of most useful essay quotes

I’ve compiled a list of easy-to-digest quotes that should help you write the perfect essay. Bookmark this page NOW for future reference.

The following quotes from great thinkers have been selected based on their relevance to common GRE essay topics and for their ease of usage.

• The only good is knowledge and the only evil is ignorance – Socrates
• A people that value its privileges above its principles soon loses both – Dwight D. Eisenhower
• In theory, there is no difference between theory and practice. But in practice, there is – Yogi Berra
• A little inaccuracy can sometimes save a ton of explanation – H.H Munro
• Any intelligent fool can make things bigger, more complex and more violent. It takes a touch of genius – and a lot of courage – to move in the opposite direction – E. F. Schumacher
• A consensus means that everyone agrees to say collectively what no one believes individually – Abba Eban
• Non-cooperation with evil is as much a duty as is cooperation with good – Mohandas Gandhi
• Whatever government is not a government of laws, is a despotism, let it be called what it may – Daniel Webster
• Good people do not need laws to tell them to act responsibly, while bad people will find a way around the laws – Plato
• Far and away the best prize that life offers is the chance to work hard at work worth doing – Theodore Roosevelt
• It is dangerous to be right, when the government is wrong – Voltaire
• The will of the people is the only legitimate foundation of any government, and to protect its free expression should be our first object – Thomas Jefferson
• No nation is fit to sit in judgment upon any other nation – Woodrow Wilson (28th U.S President)
• The artist is nothing without the gift, but the gift is nothing without work – Emile Zola
• The world is full of educated derelicts – Calvin Coolidge
• A lie gets halfway around the world before the truth has a change to get its pants on – Winston Churchill
• It’s not the size of the dog in the fight, it’s the size of the fight in the dog – Mark Twain
• Life contains but two tragedies. One is not to get your heart’s desire, the other is to get it – Socrates
• If women didn’t exist, all the money in the world would have no meaning – Aristotle Onasis
• Men are not disturbed by things, but the view they take of things – Epictetus
• As a rule, men worry more about what they can’t see than about what they can – Julius Caesar

Now, these are a handful of quotes. The goal is to memorize 5 or 6 of your favorite quotes so you’ll be able to contextually fit one into the essay on the test day. While practicing, you may look at the list of quotes found above however, if you can remember a specific quote apposite to your essay topic, try to use it – one quote for every essay.

For those avid writers, who believe the number of quotes above are too low, we have the right tool for you. Ellipsoid created a random quote generator tool that draws 5 famous quotes from Goodreads every time you reload the page. The good news is these 5 quotes are always theme based so you know where to use them.

Writing essays isn’t all about the substance. It’s the basics that many of us forget. If you are going to put in the time to practice writing essays, might as well maximize the score you could get by deploying a quote in your essays.

So, what’s your favorite quote?

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20 Comments to “21 Killer GRE Essay Quotes You Should Be Using Right Now”

i think it is difficult to remember even these 21 quotes in the exam. any tips to remember them will be helpful. thanks

Yes, it is rather difficult to remember all the 21 quotes, which is why we asked you to pick a few of your favorite ones from the list. Plus, the only way you can remember these quotes is by using them while you practice AWA essays.

Happy Studying! 🙂

I personally memorize the ones that can be useful in more than one topic, and as said learn the ones you like most.

Quote number 5… oh, Albert. You make my bricks fall off. As to you, Mr. Kaundinya, I might win a brand spankin’ new tablet thanks to your quotes. I’m sure my D.A.R.E essay will be awesome.

I found that they are advantageous,but i don’t think that i can get used of them in a short time.

thnx for these awesome quotes guys.i’m damn sure that the’ll help a looooooooot in improving my skills.

Super glad to know they helped you, Bhavya! Hope you’ll kill some essays with these quotes now. 🙂

It is really helpful

It Is Realy Inspiring $ Motivating I Am So Interested To It!

Thenks A Heap It Is Realy Inspiring And Motivating!

Yeah…awesome list

I must say you have high quality content here. Your content can go viral.

Thanks for your updates. I love your all status updates. Can you please update more for facebook . I am a big fan of you. I am waiting for your reply.

Wow! This is the fantastic technique to use quotes in essay, because this think bring something new in essay writing. I’m big fan of your after reading this article.

Very helpful

I liked those quotes

Those quotes are amazing….. I’m sure that it it will help in writting essays

Glad it helped, Merin! Feel free to message us if you have any questions! 🙂

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Blog • Perfecting your Craft

Posted on Mar 29, 2019

170 Writing Quotes by Famous Authors for Every Occasion

When you're feeling stuck on your novel, an important thing to remember is that we've all been there in the past. That's right — even the J.K Rowling's and Ernest Hemingway's of this world. Which is why it's always a great idea to turn to your most famous peers (and their writing quotes) for inspiration.

Without further ado, here are 170 writing quotes  to guide you through every stage of writing. ( Yes! We've added more since we first published this post! )

The number one piece of advice that most authors have for other authors is to read, read, read. Here’s why.

1. “If you don't have time to read, you don't have the time (or the tools ) to write. Simple as that.” — Stephen King

2. “You should write because you love the shape of stories and sentences and the creation of different words on a page. Writing comes from reading, and reading is the finest teacher of how to write.” — Annie Proulx

3. “Indeed, learning to write may be part of learning to read. For all I know, writing comes out of a superior devotion to reading.” — Eudora Welty

4. “Read, read, read. Read everything  —  trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! You'll absorb it. Then write. If it's good, you'll find out. If it's not, throw it out of the window.” — William Faulkner

5. “I kept always two books in my pocket: one to read, one to write in.” — Robert Louis Stevenson

6. “The Six Golden Rules of Writing: Read, read, read, and write, write, write.” — Ernest Gaines

7. “The greatest part of a writer’s time is spent in reading, in order to write; a man will turn over half a library to make one book.” — Samuel Johnson

8. “Read a thousand books, and your words will flow like a river.” ― Lisa See

9. “One sure window into a person’s soul is his reading list.” — Mary B. W. Tabor

The well of inspiration, we’re afraid, often does run dry. Here are the writing quotes to replenish it and, hopefully, remind you that there might be a story idea waiting for you just around the corner of life.

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10. "If there's a book that you want to read, but it hasn't been written yet, then you must write it." — Toni Morrison

11. “Everybody walks past a thousand story ideas every day. The good writers are the ones who see five or six of them. Most people don’t see any.” — Orson Scott

12. “Find a subject you care about and which you in your heart feel others should care about. It is this genuine caring, not your games with language, which will be the most compelling and seductive element in your style.” — Stephen King

13. “Most writers regard the truth as their most valuable possession, and therefore are most economical in its use.” — Mark Twain

14. “When I sit down to write a book, I do not say to myself, ‘I am going to produce a work of art.’ I write it because there is some lie that I want to expose, some fact to which I want to draw attention, and my initial concern is to get a hearing.” — George Orwell

15. “Write what disturbs you, what you fear, what you have not been willing to speak about. Be willing to be split open.” — Natalie Goldberg

16. “You have to write the book that wants to be written. And if the book will be too difficult for grown-ups, then you write it for children.” — Madeleine L'Engle

17. “How vain it is to sit down to write when you have not stood up to live.” — Henry David Thoreau

18. “Cheat your landlord if you can and must, but do not try to shortchange the Muse. It cannot be done. You can’t fake quality any more than you can fake a good meal.” — William S. Burroughs

19. “Write what should not be forgotten.” — Isabel Allende

20. “The story must strike a nerve in me. My heart should start pounding when I hear the first line in my head. I start trembling at the risk.” — Susan Sontag

21. “Sometimes the ideas just come to me. Other times I have to sweat and almost bleed to make ideas come. It’s a mysterious process, but I hope I never find out exactly how it works. I like a mystery, as you may have noticed.” — J.K. Rowling

22. “As for ‘Write what you know,’ I was regularly told this as a beginner. I think it’s a very good rule and have always obeyed it. I write about imaginary countries, alien societies on other planets, dragons, wizards, the Napa Valley in 22002. I know these things. I know them better than anybody else possibly could, so it’s my duty to testify about them.” — Ursula K. Le Guin

23. “I’m very lucky in that I don’t understand the world yet. If I understood the world, it would be harder for me to write these books.” — Mo Willems

24. “Ideas are cheap. It’s the execution that is all important.” — George R.R. Martin

25. “If you wait for inspiration to write you’re not a writer, you’re a waiter.” — Dan Poynter

Now, finding your "voice" is not as simple as entering a nationally-televised competition on NBC ( nyuk nyuk! ). Yet your voice will define you as a writer, and these famous writers have plenty of tips and writing quotes for you when it comes to finding it.

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26. “To gain your own voice, you have to forget about having it heard.” — Allen Ginsberg

27. “One day I will find the right words, and they will be simple.” — Jack Kerouac

28. “No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader.” —Robert Frost

29. “It is only by writing, not dreaming about it, that we develop our own style.” — P.D. James

30. “Voice is not just the result of a single sentence or paragraph or page. It’s not even the sum total of a whole story. It’s all your work laid out across the table like the bones and fossils of an unidentified carcass.” — Chuck Wendig

31. “If it sounds like writing, I rewrite it. Or, if proper usage gets in the way, it may have to go. I can't allow what we learned in English composition to disrupt the sound and rhythm of the narrative.” — Elmore Leonard

32. “Your writing voice is the deepest possible reflection of who you are. The job of your voice is not to seduce or flatter or make well-shaped sentences. In your voice, your readers should be able to hear the contents of your mind, your heart, your soul.” — Meg Rosoff

33. “I don’t want just words. If that’s all you have for me, you’d better go.” — F. Scott Fitzgerald

34. “Literature is strewn with the wreckage of men who have minded beyond reason the opinions of others.” — Virginia Woolf

35. “Everywhere I go, I’m asked if the universities stifle writers. My opinion is that they don’t stifle enough of them.” — Flannery O’Connor

36. “There are some books that refuse to be written. They stand their ground year after year and will not be persuaded. It isn’t because the book is not there and worth being written — it is only because the right form of the story does not present itself. There is only one right form for a story and, if you fail to find that form, the story will not tell itself.” — Mark Twain

37. “Start writing, no matter what. The water does not flow until the faucet is turned on.” — Louis L’Amour

38. “First, find out what your hero wants, then just follow him.” — Ray Bradbury

39. “All you have to do is write one true sentence. Write the truest sentence that you know.” — Ernest Hemingway

40. “Focus more on your desire than on your doubt, and the dream will take care of itself.” — Mark Twain

41. “Being a writer is a very peculiar sort of job: It’s always you versus a blank sheet of paper (or a blank screen) and quite often the blank piece of paper wins.” — Neil Gaiman

42. “It’s none of their business that you have to learn to write. Let them think you were born that way.” — Ernest Hemingway

43. “It doesn’t matter how many book ideas you have if you can’t finish writing your book.” — Joe Bunting

44. “If I waited for perfection, I would never write a word.” — Margaret Atwood

45. “A blank piece of paper is God's way of telling us how hard it is to be God.” — Sidney Sheldon

46. “I am not at all in a humor for writing; I must write on until I am.” — Jane Austen

47. "Get it down. Take chances. It may be bad, but it's the only way you can do anything really good." — William Faulkner

48. “One thing that helps is to give myself permission to write badly. I tell myself that I’m going to do my five or 10 pages no matter what, and that I can always tear them up the following morning if I want. I’ll have lost nothing — writing and tearing up five pages would leave me no further behind than if I took the day off.” — Lawrence Block

49. “Abandon the idea that you are ever going to finish. Lose track of the 400 pages and write just one page for each day, it helps. Then when it gets finished, you are always surprised.” — John Steinbeck

50. “You can fix anything but a blank page.” — Nora Roberts

51. “I don’t wait for moods. You accomplish nothing if you do that. Your mind must know it has got to get down to work.” — Pearl S. Buck

52. “There is nothing to writing. All you do is sit down at the typewriter and bleed.” — Ernest Hemingway

Don’t get discouraged if you get this far and you’re thinking that your first draft is rather poor. These writing quotes are reminders that it’s just part of the process.

53. “The first draft is just you telling yourself the story.” — Terry Pratchett

54. “Get through a draft as quickly as possible.” — Joshua Wolf Shenk

55. “I love deadlines. I like the whooshing sound they make as they fly by.” — Douglas Adams

56. “The first draft of everything is shit.” — Ernest Hemingway

57. “There is no real ending. It’s just the place where you stop the story.” — Frank Herbert

58. “I would advise any beginning writer to write the first drafts as if no one else will ever read them — without a thought about publication — and only in the last draft to consider how the work will look from the outside.” — Anne Tyler

59. “I just give myself permission to suck. I delete about 90 percent of my first drafts, so it doesn’t really matter much if on a particular day I write beautiful and brilliant prose that will stick in the minds of my readers forever, because there’s a 90 percent chance I’m just going to delete whatever I write anyway. I find this hugely liberating.” — John Green

60. “Be willing to write really badly.” — Jennifer Egan

61. “On first drafts: It is completely raw, the sort of thing I feel free to do with the door shut — it’s the story undressed, standing up in nothing but its socks and undershorts.” — Stephen King

62. “I do not over-intellectualise the production process. I try to keep it simple: Tell the damned story.” — Tom Clancy

63. “Anyone who says writing is easy isn’t doing it right.” — Amy Joy

64. “You fail only if you stop writing.” — Ray Bradbury

65. “If my doctor told me I had only six minutes to live, I wouldn't brood. I'd type a little faster.” — Isaac Asimov

66. “Just write every day of your life. Read intensely. Then see what happens. Most of my friends who are put on that diet have very pleasant careers.” — Ray Bradbury

67. “You don’t start out writing good stuff. You start out writing crap and thinking it’s good stuff, and then gradually you get better at it. That’s why I say one of the most valuable traits is persistence.” ― Octavia E. Butler

68. “I believe myself that a good writer doesn’t really need to be told anything except to keep at it.” — Chinua Achebe

69. “The secret to being a writer is that you have to write. It’s not enough to think about writing or to study literature or plan a future life as an author. You really have to lock yourself away, alone, and get to work.” — Augusten Burroughs

70. “It is by sitting down to write every morning that one becomes a writer.” — Gerald Brenan

71. “Talent is insignificant. I know a lot of talented ruins. Beyond talent lie all the usual words: discipline, love, luck, but most of all, endurance.” — James Baldwin

72. “You just have to go on when it is worst and most helpless — there is only one thing to do with a novel and that is go straight on through to the end of the damn thing.” — Ernest Hemingway

73. “We have to continually be jumping off cliffs and developing our wings on the way down.” — Kurt Vonnegut

74. “The nearest I have to a rule is a Post-it on the wall in front of my desk saying ‘Faire et se taire’ from Flaubert. Which I translate for myself as ‘Shut up and get on with it.’” — Helen Simpson

75. “I’ve been writing since I was six. It is a compulsion, so I can’t really say where the desire came from; I’ve always had it. My breakthrough with the first book came through persistence, because a lot of publishers turned it down.” — J.K. Rowling

76. “Any man who keeps working is not a failure. He may not be a great writer, but if he applies the old-fashioned virtues of hard, constant labor, he’ll eventually make some kind of career for himself as a writer.” — Ray Bradbury

77. “It is worth mentioning, for future reference, that the creative power which bubbles so pleasantly in beginning a new book quiets down after a time, and one goes on more steadily. Doubts creep in. Then one becomes resigned. Determination not to give in, and the sense of an impending shape keep one at it more than anything.” — Virginia Woolf

78. “A professional writer is an amateur who didn’t quit.” — Richard Bach

“Write drunk, edit sober” might be one of the most famous writing quotes about editing, but we can’t all outdrink Ernest Hemingway. Which is why these other words of wisdom and writing quotes exist!

79. “You can always edit a bad page. You can’t edit a blank page.” ― Jodi Picoult

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80. “When your story is ready for a rewrite, cut it to the bone. Get rid of every ounce of excess fat. This is going to hurt; revising a story down to the bare essentials is always a little like murdering children, but it must be done.” — Stephen King

81. “The best advice on writing was given to me by my first editor, Michael Korda, of Simon and Schuster, while writing my first book. 'Finish your first draft and then we'll talk,' he said. It took me a long time to realize how good the advice was. Even if you write it wrong, write and finish your first draft. Only then, when you have a flawed whole, do you know what you have to fix.” — Dominick Dunne

82. “Editing might be a bloody trade, but knives aren’t the exclusive property of butchers. Surgeons use them too.” — Blake Morrison

83. “The main thing I try to do is write as clearly as I can. I rewrite a good deal to make it clear.” — E.B. White

84. “You write to communicate to the hearts and minds of others what's burning inside you, and we edit to let the fire show through the smoke.” — Arthur Plotnik

85. “Half my life is an act of revision.” — John Irving

86. “I'm all for the scissors. I believe more in the scissors than I do in the pencil.” — Truman Capote

87. “It is perfectly okay to write garbage — as long as you edit brilliantly.” — C. J. Cherryh

88. “I've found the best way to revise your own work is to pretend that somebody else wrote it and then to rip the living shit out of it.” ― Don Roff

89. “Only kings, presidents, editors, and people with tapeworms have the right to use the editorial 'we'.” — Mark Twain

90. “So the writer who breeds more words than he needs, is making a chore for the reader who reads.” ― Dr. Seuss

91. “Not that the story need be long, but it will take a long while to make it short.” — Henry David Thoreau

92. “I would write a book, or a short story, at least three times — once to understand it, the second time to improve the prose, and a third to compel it to say what it still must say. Somewhere I put it this way: first drafts are for learning what one's fiction wants him to say. Revision works with that knowledge to enlarge and enhance an idea, to reform it. Revision is one of the exquisite pleasures of writing.” — Bernard Malamud

93. “No author dislikes to be edited as much as he dislikes not to be published.” — Russell Lynes

94. “Do not hoard what seems good for a later place in the book, or for another book; give it, give it all, give it now.” — Annie Dillard

95. “No passion in the world is equal to the passion to alter someone else's draft.” — H.G. Wells

96. “A writer is a world trapped in a person.” — Victor Hugo

97. “A writer is someone for whom writing is more difficult than it is for other people.” — Thomas Mann

98. “People say, ‘What advice do you have for people who want to be writers?’ I say, they don’t really need advice, they know they want to be writers, and they’re gonna do it. Those people who know that they really want to do this and are cut out for it, they know it.” — R.L. Stine

99. “As a writer, you should not judge, you should understand.” ― Ernest Hemingway

100. “I am irritated by my own writing. I am like a violinist whose ear is true, but whose fingers refuse to reproduce precisely the sound he hears within.” — Gustave Flaubert

101. “Let me live, love, and say it well in good sentences.” — Sylvia Plath

102. “I go out to my little office, where I’ve got a manuscript, and the last page I was happy with is on top. I read that, and it’s like getting on a taxiway. I’m able to go through and revise it and put myself — click — back into that world.” — Stephen King

103. “I think all writing is a disease. You can’t stop it.” — William Carlos Williams

104. “Each writer is born with a repertory company in his head. Shakespeare has perhaps 20 players. I have 10 or so, and that’s a lot. As you get older, you become more skillful at casting them.” — Gore Vidal

105. “For your born writer, nothing is so healing as the realization that he has come upon the right word.” — Catherine Drinker Bowen

106. “The task of a writer consists of being able to make something out of an idea.” — Thomas Mann

107. “Some editors are failed writers, but so are most writers.” — T.S. Eliot

108. “Many people hear voices when no one is there. Some of them are called mad and are shut up in rooms where they stare at the walls all day. Others are called writers and they do pretty much the same thing.” — Margaret Chittenden

109. “A writer never has a vacation. For a writer life consists of either writing or thinking about writing.” — Eugene Ionesco

110. “Either write something worth reading or do something worth writing.” — Benjamin Franklin

111. “A person is a fool to become a writer. His only compensation is absolute freedom. He has no master except his own soul, and that, I am sure, is why he does it.” — Roald Dahl

112. “Writing is the only thing that, when I do it, I don’t feel I should be doing something else.” — Gloria Steinem

From cavemen to our modern day in the 21st-century, we have written our joys and sorrows throughout history. What compels us to write? Here’s what some of the most beloved writers we know have to say.

113. “I can shake off everything as I write; my sorrows disappear, my courage is reborn.” — Anne Frank

114. “We write to taste life twice, in the moment and in retrospect.” — Anais Nin

115. “There is no greater agony than bearing an untold story inside you.” ― Maya Angelou

116. “The very reason I write is so that I might not sleepwalk through my entire life.” — Zadie Smith

117. “The good writing of any age has always been the product of someone’s neurosis.” — William Styron

118. “No matter what people tell you, words and ideas can change the world.” — Robin Williams

119. “Words can be like X-rays if you use them properly — they'll go through anything. You read and you're pierced.” — Aldous Huxley

120. “You can make anything by writing.” — C.S. Lewis

121. “Writers live twice.” —  Natalie Goldberg

122. “History will be kind to me for I intend to write it.” — Winston Churchill

123. “Anybody can make history. Only a great man can write it.” — Oscar Wilde

124. “You must stay drunk on writing so reality cannot destroy you.” — Ray Bradbury

125. “Don’t tell me the moon is shining; show me the glint of light on broken glass .” ― Anton Chekhov

126. “My own experience is that once a story has been written, one has to cross out the beginning and the end. It is there that we authors do most of our lying.” — Anton Chekhov

127. “There are three rules for writing a novel. Unfortunately, no one knows what they are.” — Somerset Maugham

128. “Any word you have to hunt for in a thesaurus is the wrong word. There are no exceptions to this rule.” — Stephen King

129. “Substitute 'damn' every time you're inclined to write 'very;' your editor will delete it and the writing will be just as it should be.” — Mark Twain

130. “Find your best time of the day for writing and write. Don’t let anything else interfere. Afterwards it won’t matter to you that the kitchen is a mess.” — Esther Freud

131. “Here is a lesson in creative writing. First rule: Do not use semicolons. [...] All they do is show you've been to college.” — Kurt Vonnegut

132. “To produce a mighty book, you must choose a mighty theme.” — Herman Melville

133. “Write drunk, edit sober.” — Ernest Hemingway

134. “The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” — Mark Twain

135. “The main rule of writing is that if you do it with enough assurance and confidence, you’re allowed to do whatever you like. (That may be a rule for life as well as for writing. But it’s definitely true for writing.) So write your story as it needs to be written. Write it ­honestly, and tell it as best you can. I’m not sure that there are any other rules. Not ones that matter.” — Neil Gaiman

136. “Exercise the writing muscle every day, even if it is only a letter, notes, a title list, a character sketch, a journal entry. Writers are like dancers, like athletes. Without that exercise, the muscles seize up.” — Jane Yolen

137. “Style means the right word. The rest matters little.” — Jules Renard

138. “My aim in constructing sentences is to make the sentence utterly easy to understand, writing what I call transparent prose. I’ve failed dreadfully if you have to read a sentence twice to figure out what I meant.” — Ken Follett

139. “And one of [the things you learn as you get older] is, you really need less… My model for this is late Beethoven. He moves so strangely and quite suddenly sometimes from place to place in his music, in the late quartets. He knows where he’s going and he just doesn’t want to waste all that time getting there… One is aware of this as one gets older. You can’t waste time.” — Ursula K. Le Guin

140. “ Part 1. I notice that you use plain, simple language, short words and brief sentences. That is the way to write English — it is the modern way and the best way. Stick to it; don’t let fluff and flowers and verbosity creep in . Part 2. When you catch an adjective, kill it. No, I don’t mean utterly, but kill most of them – then the rest will be valuable. They weaken when they are close together. They give strength when they are wide apart. Part 3. An adjective habit, or a wordy, diffuse, flowery habit, once fastened upon a person, is as hard to get rid of as any other vice.” — Mark Twain

“You miss 100% of the shots that you never take — Wayne Gretsky,” as Michael Scott once said. In tribute to this sentiment, these writing quotes help show why it’s important not to let failure or rejection get you down.

141. “You can’t let praise or criticism get to you. It’s a weakness to get caught up in either one.” — John Wooden

142. “Rejection slips, or form letters, however tactfully phrased, are lacerations of the soul, if not quite inventions of the devil — but there is no way around them.” — Isaac Asimov

143. “Was I bitter? Absolutely. Hurt? You bet your sweet ass I was hurt. Who doesn’t feel a part of their heart break at rejection. You ask yourself every question you can think of, what, why, how come, and then your sadness turns to anger. That’s my favorite part. It drives me, feeds me, and makes one hell of a story.” — Jennifer Salaiz

144. “I love my rejection slips. They show me I try.” — Sylvia Plath

145. “I would advise anyone who aspires to a writing career that before developing his talent, he would be wise to develop a thick hide.” — Harper Lee

147. “I used to save all my rejection slips because I told myself, one day I’m going to autograph these and auction them. And then I lost the box.” — James Lee Burke

148. “This manuscript of yours that has just come back from another editor is a precious package. Don’t consider it rejected. Consider that you’ve addressed it ‘to the editor who can appreciate my work’ and it has simply come back stamped ‘Not at this address’. Just keep looking for the right address.” — Barbara Kingsolver

149. “To ward off a feeling of failure, she joked that she could wallpaper her bathroom with rejection slips, which she chose not to see as messages to stop, but rather as tickets to the game.” — Anita Shreve

150. “Remember: when people tell you something’s wrong or doesn’t work for them, they are almost always right. When they tell you exactly what they think is wrong and how to fix it, they are almost always wrong.” — Neil Gaiman

151. “The artist doesn’t have time to listen to the critics. The ones who want to be writers read the reviews, the ones who want to write don’t have the time to read reviews.” — William Faulkner

152. “I think that you have to believe in your destiny; that you will succeed, you will meet a lot of rejection and it is not always a straight path, there will be detours — so enjoy the view.” — Michael York

153. “I went for years not finishing anything. Because, of course, when you finish something you can be judged.” — Erica Jong

154. “I tell writers to keep reading, reading, reading. Read widely and deeply. And I tell them not to give up even after getting rejection letters. And only write what you love.” — Anita Diamant

155. “I could write an entertaining novel about rejection slips, but I fear it would be overly long.” — Louise Brown

156. “I had immediate success in the sense that I sold something right off the bat. I thought it was going to be a piece of cake and it really wasn’t. I have drawers full of — or I did have — drawers full of rejection slips.” — Fred Saberhagen

157. “An absolutely necessary part of a writer’s equipment, almost as necessary as talent, is the ability to stand up under punishment, both the punishment the world hands out and the punishment he inflicts upon himself.” — Irwin Shaw

158. “Failures are finger posts on the road to achievement.” — C. S. Lewis

Why does writing matter? If there’s anyone who might know the answer, it’s the people who write — and continue to write, despite adverse circumstances. Here are a few pennies for their thoughts.

159. “Every secret of a writer’s soul, every experience of his life, every quality of his mind, is written large in his works.” — Virginia Woolf

160. “If the book is true, it will find an audience that is meant to read it.” — Wally Lamb

161. “A word after a word after a word is power.” — Margaret Atwood

162. “If you want to change the world, pick up your pen and write.” — Martin Luther

163. “The purpose of a writer is to keep civilization from destroying itself.” — Albert Camus

164. “Good fiction’s job is to comfort the disturbed and disturb the comfortable.” — David Foster Wallace

165. “After nourishment, shelter and companionship, stories are the thing we need most in the world.” — Philip Pullman

166. “All stories have to at least try to explain some small portion of the meaning of life.” — Gene Weingarten

167. “If a nation loses its storytellers, it loses its childhood.” — Peter Handke

168. “The difference between fiction and reality? Fiction has to make sense.” — Tom Clancy

169. “If I had to give young writers advice, I would say don’t listen to writers talking about writing or themselves.” — Lillian Hellman

170. “Don’t take anyone’s writing advice too seriously.” — Lev Grossman

Of course, writing quotes by themselves won't write the book for you — you alone have that power. However, we hope that this post has helped inspire you in some way! If you're looking for more in-depth resources, you can check out these guides:

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• How to Develop a Strong Theme
• How to Build a Character Profile
• How to Become a Better Writer Today

Have a favorite quote that we missed? If you know of more cool quotes by writers, write them in the comments!

2 responses

Brian Welte says:

08/05/2019 – 12:28

Here's a quote I absolutely adore: "The author, in his work, must be like God in the Universe, present everywhere and visible nowhere" [Quote from Gustave Flaubert]

Comments are currently closed.

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How to Use a Quote in an Essay

Table of Contents

MLA in-text citation how-to

You can take a quote from different sources of information, such as books, magazines, websites or printed journals. Using quotes in an essay serves three goals:

• Present additional evidence to support your point of view or oppose a claim or idea;
• Help a reader better understand a topic under analysis;
• Strengthen your argumentation on a topic using another writer’s eloquence.

Since quotes are mostly used in Humanities, you’ll have to follow MLA citation referencing guidelines. The Modern Language Association citation manual implies two types of quotes – short and long.

• Short quote – Is less than 4 lines of typed text and can be embedded directly into a sentence;
• Long quote – Is more than 4 lines of typed text and requires a separate content block in an essay without quotation marks.

Writing college essays, the recommendation is to use short quotes.

Parenthetical citation

Referring to the works of other authors in-text is done using a parenthetical citation . Such a method implies the author-page style of quoting. For example:

When it comes to writing, King suggests: “Write. Rewrite. When not writing or rewriting, read. I know of no shortcuts.” (5)

Given the MLA in-text citation already contains King’s last name, you shouldn’t mention it in the parenthesis. If the author’s name isn’t mentioned in-text, it has to be specified in a parenthetical citation.

When it comes to writing, there’s a quote I like the most: “Write. Rewrite. When not writing or rewriting, read. I know of no shortcuts.” (King 5)

According to MLA guidelines, at the end of the essay, there has to be the Works Cited page . It contains the full reference featuring author’s full name, the full title of the source, the volume, the issue number, the date of publishing, and the URL (if the source was found online). Here’s an example of the full referencing in the Works Cited:

King, Larry L. “The Collection of Best Works.” Oxford University Press, vol. 2, no. 3, Jan.-Feb. 2017, http://www.prowritersdigest.com/editor-blogs/inspirational-quotes/72-of-the-best-quotes-about-writing.

How to start an essay with a quote?

Starting an essay with a quote is a matter of controversy. Experts in the pro camp suggest that a quote at the beginning of an essay helps make a powerful statement right from the start. Moreover, an interesting, captivating quote grabs the reader’s attention right from the start.

Experts from the against camp suggest that when you begin an essay with a quote, you miss on the opportunity to present your own take on the subject matter. In their opinion, when writing the introduction, you have to rely only on your words. Whereas quotes are most useful in the main body, serving as an additional argumentation. In conclusion, a quote can be placed, too.

How to use quotes in the middle of an essay?

Main Body is the place you’re meant to state a quote or two, depending on the length of a paper. A standard 5-paragraph essay will imply you to use 2-3 quotes in the main body. More quotes aren’t necessary for such a short assignment. Two quotes in the main body will do just fine.

In the main body paragraph, a quote is placed in the middle of the passage . First, you introduce a focal sentence of a paragraph highlighting your point of view regarding a topic. After that, you provide the evidence data and argumentation, among which is a relevant quote. And finally, you smoothly transit to the next body paragraph or the conclusion. Here’re three examples of how to present a quote in one of the main body paragraphs.

Accurate integration of a citation in a text is key. Or the whole passage will sound off.

People who want to become a writer don’t really need any piece of advice. “Those (…) who know that they really want to do this and are cut out for it, they know it.”

College essay quotes have to be naturally embedded in a text .

People who want to become a writer don’t really need any piece of advice: “Those (…) who know that they really want to do this and are cut out for it, they know it.”

There’s also the way to write an essay with quotes in the smoothest way possible.

People who want to become a writer don’t really need any piece of advice. They simply “know that they really want to do this and are cut out for it, they know it.”

See how organically a quote is inserted in a sentence? That’s the best-case scenario of using a quote in a sentence.

How to end an essay with a quote?

Sometimes, ending an essay with a quote is better than merely restating your thesis statement. Citations can be taken from both primary and secondary sources. Good quotes to end an essay might be of your course professor’s. According to essay writing websites , quotations taken from the words of subject authorities and thought leaders will do great, too.

A quote ending an essay helps meet 5 objectives:

• Provide a solid closure to your essay;
• Fortify your point of view;
• Give one final argument in favor of your thesis statement;
• Establish your authority on a topic;
• Helps your essay stand out.

Having a quotation at the end of an essay gives a good chance to score an “A”.

15 tips for using quotations in an essay

• Look up quotes in academic sources in the first place;
• Rely on the printed matter rather than internet sources;
• Avoid citing information from Wikipedia;
• Give context to every quotation you use;
• Always use quotation marks to avoid plagiarism-related troubles;
• Explain why the quote you’re about to use in a text is important;
• Seek to integrate quotes smoothly in a sentence for the best effect;
• Each quotation has to be attributed to the original source using parenthesis;
• Gather 10-15 quotes relevant to your topic and then sift through 5 quotes that will serve you best;
• Use the exact wording, punctuation, capitalization and sentence structure as in the original;
• Watch your punctuation when using quotes in a sentence;
• Avoid misquotations, as it’s a sign of a careless attitude towards the assignment;
• Use an ellipsis (…) to withdraw a part of a quote you don’t actually need;
• Try to use short quotes rather than long;
• Avoid quoting quotes, as it’s where students make mistakes most often.

5 motivational quotes for essay writing

Inspiration is a staple in every great writer’s routine. As a student, you might find drawing inspiration a bit too difficult. Here’re a couple of inspiring essay motivation quotes to help you break through the writer’s block. Or you can buy argumentative essay if doing the task yourself isn’t an option.

“I don’t need an alarm clock. My ideas wake me.”

“It’s none of their business that you have to learn to write. Let them think you were born that way.”

“The difference between the almost right word and the right word is … the difference between the lightning bug and the lightning.”

“Making people believe the unbelievable is no trick; it’s work . … Belief and reader absorption come in the details: An overturned tricycle in the gutter of an abandoned neighborhood can stand for everything.”

“To defend what you’ve written is a sign that you are alive.”

Many times life catches us off balance. Lots of written homework. Tight schedule. Sudden illness. Personal matters. Writer’s block. An instructor returned the essay for revisions. At the moments like these, it’s always a good idea to have someone to cover your back. GradeMiners can always write you a new essay, rewrite an existing draft, perform an ending an essay with a quote, or proofread your text for mistakes, typos, as well as correct the use of quotations. Let us know if you need anything, and we’ll help you out!

How to Write an Argumentative Essay: Your Ultimate Guide

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25 Great Hook Quotes for Essays

First, let us take a quick look at the cases when hook quotes are appropriate. You have to remember that academic essays for universities have strict requirements, and students must not use quotations in their introductions. “What’s the point of this post then?”, you can ask. If your assignment is closer to creative writing than to scientific research, you don’t have to follow the strictest rules and can use quotes at the beginning as a way to attract readers’ attention. 

Philosophers

So, do you want to write an original essay from scratch and search for ideas? Quotations by famous philosophers can be a good choice. It will not make your paper look cheap; besides, you can relate philosophical citations to almost any topic. 

• “I think therefore I am” René Descartes
• “One cannot step twice in the same river” Heraclitus
• “ Happiness is not an ideal of reason but of imagination” Immanuel Kant
• “No man’s knowledge here can go beyond his experience” John Locke
• “Leisure is the mother of philosophy” Thomas Hobbes

Small tip: you can add a few words about the author to make your word count a little bigger. For example, you can write not just “René Descartes” but “René Descartes, an outstanding philosopher of        17th-century”.

No less successful can be used quotations from famous writers. They can be especially useful if your paper is directly related to the literature or kind of creative writing.

• “Read a thousand books, and your words will flow like a river.” Lisa See
• “The first draft is just you telling yourself the story.” Terry Pratchett
• “You can always edit a bad page. You can’t edit a blank page.” Jodi Picoult
• “Start writing, no matter what. The water does not flow until the faucet is turned on.” Louis L’Amour
• “If the book is true, it will find an audience that is meant to read it.” Wally Lamb

Pay attention that these quotations can be used in the papers in a metaphorical sense as well. For example, Jodi Picoult’s citation is relevant not only for written works but for any actions. The same is with other quotations. Don’t be afraid to think a little bit out of the box and make relations between a book or work of a writer with other things and kinds of activities.

Word a professional in the field of sport also can be used as a good hook for the paper. In such cases, adding a few words of sports expert personality are especially relevant. There is a very short list of people involved in different sports activities that are world-famous and well-known even by those who are not interested in the sport. Hence, it will be fine to note that Bill Shoemaker is an American jockey who held the world record for 29 years, and Mary Lou Retto is an American gymnast who won the all-around gold Olympic medal, and so on.

• “When you’re riding, only the race in which you’re riding is important.” Bill Shoemaker
• “A trophy carries dust. Memories last forever.” Mary Lou Retton
• “Persistence can change failure into extraordinary achievement.” Marv Levy
• “Make sure your worst enemy doesn’t live between your own two ears.” Laird Hamilton
• “The difference between the impossible and the possible lies in a person’s determination.” Tommy Lasorda

Such citations can be especially useful for essays about motivation and different kinds of achievements. But you must not be limited by this statement and can create your own way to relate a chosen quotation to your topic.

If you have problems with writing hooks or papers in general and need help writing an essay , remember that you can always order a personalized example of an English paper of high quality on a website such as CustomWritings. Such online professional writing services provide assistance to the students of the USA and many other countries. A customer of such a company can get not only an example of a creative writing essay but also an academic paper, research article, review, or any other type.

Citations from famous scientists are top choices for college or university papers that are on the borders of something scientific and creative writing.

• “The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge” Stephen Hawking
• “The first principle is that you must not fool yourself – and you are the easiest person to fool.” Richard Feynman
• “The role of the infinitely small in nature is infinitely great” Louis Pasteur
• “Genius is two percent inspiration, ninety-eight percent perspiration” Thomas Edison
• “No great discovery was ever made without a bold guess” Sir Isaac Newton

But, once again, you must not be limited with the direct meanings and scientific area, and you have to feel free to use quotations in the way you like and feel it is appropriate. You even can start your hook and introduction with the opposite idea to the one you will manifest in your thesis statement. Just make sure that your thoughts go from one to another clearly and smoothly.

It is well-known that books are the best buy, and citations from literature are among the most useful ones. You can find many examples of aphorisms in the literature that will suit your topic. Here below are just several examples of the citations from the world-famous literature heritage.

•   “All happy families are alike; each unhappy family is unhappy in its own way.” Leo Tolstoy, Anna Karenina
• “It is nothing to die; it is dreadful not to live.” Victor Hugo, Les Misérables
• “Who controls the past controls the future. Who controls the present controls the past.” George Orwell, Nineteen Eighty-Four
• “Nowadays people know the price of everything and the value of nothing.” Oscar Wilde, The Picture of Dorian Grey
• “All the world’s a stage, and all the men and women merely players. They have their exits and their entrances; And one man in his time plays many parts.” William Shakespeare, As You Like It .

Wrapping Up

You can use any of the citations from above or find other good quotes that will suit your paper. If your essay is closer to academic writing, don’t forget to cite it properly according to the required citation style. Remember about help from companies where you can custom examples of the paper. You can read the reviews to find the best service.  And don’t forget that those are just examples and the best, the most creative paper you can write only by yourself. Good luck with that!

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What this handout is about

Used effectively, quotations can provide important pieces of evidence and lend fresh voices and perspectives to your narrative. Used ineffectively, however, quotations can clutter your text and interrupt the flow of your argument. This handout will help you decide when and how to quote like a pro.

When should I quote?

Use quotations at strategically selected moments. You have probably been told by teachers to provide as much evidence as possible in support of your thesis. But packing your paper with quotations will not necessarily strengthen your argument. The majority of your paper should still be your original ideas in your own words (after all, it’s your paper). And quotations are only one type of evidence: well-balanced papers may also make use of paraphrases, data, and statistics. The types of evidence you use will depend in part on the conventions of the discipline or audience for which you are writing. For example, papers analyzing literature may rely heavily on direct quotations of the text, while papers in the social sciences may have more paraphrasing, data, and statistics than quotations.

Discussing specific arguments or ideas

Sometimes, in order to have a clear, accurate discussion of the ideas of others, you need to quote those ideas word for word. Suppose you want to challenge the following statement made by John Doe, a well-known historian:

“At the beginning of World War Two, almost all Americans assumed the war would end quickly.”

If it is especially important that you formulate a counterargument to this claim, then you might wish to quote the part of the statement that you find questionable and establish a dialogue between yourself and John Doe:

Historian John Doe has argued that in 1941 “almost all Americans assumed the war would end quickly” (Doe 223). Yet during the first six months of U.S. involvement, the wives and mothers of soldiers often noted in their diaries their fear that the war would drag on for years.

Giving added emphasis to a particularly authoritative source on your topic.

There will be times when you want to highlight the words of a particularly important and authoritative source on your topic. For example, suppose you were writing an essay about the differences between the lives of male and female slaves in the U.S. South. One of your most provocative sources is a narrative written by a former slave, Harriet Jacobs. It would then be appropriate to quote some of Jacobs’s words:

Harriet Jacobs, a former slave from North Carolina, published an autobiographical slave narrative in 1861. She exposed the hardships of both male and female slaves but ultimately concluded that “slavery is terrible for men; but it is far more terrible for women.”

In this particular example, Jacobs is providing a crucial first-hand perspective on slavery. Thus, her words deserve more exposure than a paraphrase could provide.

Jacobs is quoted in Harriet A. Jacobs, Incidents in the Life of a Slave Girl, ed. Jean Fagan Yellin (Cambridge: Harvard University Press, 1987).

Analyzing how others use language.

This scenario is probably most common in literature and linguistics courses, but you might also find yourself writing about the use of language in history and social science classes. If the use of language is your primary topic, then you will obviously need to quote users of that language.

Examples of topics that might require the frequent use of quotations include:

Southern colloquial expressions in William Faulkner’s Light in August

Ms. and the creation of a language of female empowerment

A comparison of three British poets and their use of rhyme

Spicing up your prose.

In order to lend variety to your prose, you may wish to quote a source with particularly vivid language. All quotations, however, must closely relate to your topic and arguments. Do not insert a quotation solely for its literary merits.

One example of a quotation that adds flair:

President Calvin Coolidge’s tendency to fall asleep became legendary. As H. L. Mencken commented in the American Mercury in 1933, “Nero fiddled, but Coolidge only snored.”

How do I set up and follow up a quotation?

Once you’ve carefully selected the quotations that you want to use, your next job is to weave those quotations into your text. The words that precede and follow a quotation are just as important as the quotation itself. You can think of each quote as the filling in a sandwich: it may be tasty on its own, but it’s messy to eat without some bread on either side of it. Your words can serve as the “bread” that helps readers digest each quote easily. Below are four guidelines for setting up and following up quotations.

In illustrating these four steps, we’ll use as our example, Franklin Roosevelt’s famous quotation, “The only thing we have to fear is fear itself.”

1. Provide context for each quotation.

Do not rely on quotations to tell your story for you. It is your responsibility to provide your reader with context for the quotation. The context should set the basic scene for when, possibly where, and under what circumstances the quotation was spoken or written. So, in providing context for our above example, you might write:

When Franklin Roosevelt gave his inaugural speech on March 4, 1933, he addressed a nation weakened and demoralized by economic depression.

2. Attribute each quotation to its source.

Tell your reader who is speaking. Here is a good test: try reading your text aloud. Could your reader determine without looking at your paper where your quotations begin? If not, you need to attribute the quote more noticeably.

Avoid getting into the “they said” attribution rut! There are many other ways to attribute quotes besides this construction. Here are a few alternative verbs, usually followed by “that”:

Different reporting verbs are preferred by different disciplines, so pay special attention to these in your disciplinary reading. If you’re unfamiliar with the meanings of any of these words or others you find in your reading, consult a dictionary before using them.

3. Explain the significance of the quotation.

Once you’ve inserted your quotation, along with its context and attribution, don’t stop! Your reader still needs your assessment of why the quotation holds significance for your paper. Using our Roosevelt example, if you were writing a paper on the first one-hundred days of FDR’s administration, you might follow the quotation by linking it to that topic:

With that message of hope and confidence, the new president set the stage for his next one-hundred days in office and helped restore the faith of the American people in their government.

4. Provide a citation for the quotation.

All quotations, just like all paraphrases, require a formal citation. For more details about particular citation formats, see the UNC Libraries citation tutorial . In general, you should remember one rule of thumb: Place the parenthetical reference or footnote/endnote number after—not within—the closed quotation mark.

Roosevelt declared, “The only thing we have to fear is fear itself” (Roosevelt, Public Papers, 11).

Roosevelt declared, “The only thing we have to fear is fear itself.”1

How do I embed a quotation into a sentence?

In general, avoid leaving quotes as sentences unto themselves. Even if you have provided some context for the quote, a quote standing alone can disrupt your flow.  Take a look at this example:

Hamlet denies Rosencrantz’s claim that thwarted ambition caused his depression. “I could be bounded in a nutshell and count myself a king of infinite space” (Hamlet 2.2).

Standing by itself, the quote’s connection to the preceding sentence is unclear. There are several ways to incorporate a quote more smoothly:

Lead into the quote with a colon.

Hamlet denies Rosencrantz’s claim that thwarted ambition caused his depression: “I could be bounded in a nutshell and count myself a king of infinite space” (Hamlet 2.2).

The colon announces that a quote will follow to provide evidence for the sentence’s claim.

Introduce or conclude the quote by attributing it to the speaker. If your attribution precedes the quote, you will need to use a comma after the verb.

Hamlet denies Rosencrantz’s claim that thwarted ambition caused his depression. He states, “I could be bounded in a nutshell and count myself a king of infinite space” (Hamlet 2.2).

When faced with a twelve-foot mountain troll, Ron gathers his courage, shouting, “Wingardium Leviosa!” (Rowling, p. 176).

The Pirate King sees an element of regality in their impoverished and dishonest life. “It is, it is a glorious thing/To be a pirate king,” he declares (Pirates of Penzance, 1983).

Interrupt the quote with an attribution to the speaker. Again, you will need to use a comma after the verb, as well as a comma leading into the attribution.

“There is nothing either good or bad,” Hamlet argues, “but thinking makes it so” (Hamlet 2.2).

“And death shall be no more,” Donne writes, “Death thou shalt die” (“Death, Be Not Proud,” l. 14).

Dividing the quote may highlight a particular nuance of the quote’s meaning. In the first example, the division calls attention to the two parts of Hamlet’s claim. The first phrase states that nothing is inherently good or bad; the second phrase suggests that our perspective causes things to become good or bad. In the second example, the isolation of “Death thou shalt die” at the end of the sentence draws a reader’s attention to that phrase in particular. As you decide whether or not you want to break up a quote, you should consider the shift in emphasis that the division might create.

Use the words of the quote grammatically within your own sentence.

When Hamlet tells Rosencrantz that he “could be bounded in a nutshell and count [him]self a king of infinite space” (Hamlet 2.2), he implies that thwarted ambition did not cause his depression.

Ultimately, death holds no power over Donne since in the afterlife, “death shall be no more” (“Death, Be Not Proud,” l. 14).

Note that when you use “that” after the verb that introduces the quote, you no longer need a comma.

The Pirate King argues that “it is, it is a glorious thing/to be a pirate king” (Pirates of Penzance, 1983).

How much should I quote?

As few words as possible. Remember, your paper should primarily contain your own words, so quote only the most pithy and memorable parts of sources. Here are guidelines for selecting quoted material judiciously:

Excerpt fragments.

Sometimes, you should quote short fragments, rather than whole sentences. Suppose you interviewed Jane Doe about her reaction to John F. Kennedy’s assassination. She commented:

“I couldn’t believe it. It was just unreal and so sad. It was just unbelievable. I had never experienced such denial. I don’t know why I felt so strongly. Perhaps it was because JFK was more to me than a president. He represented the hopes of young people everywhere.”

You could quote all of Jane’s comments, but her first three sentences are fairly redundant. You might instead want to quote Jane when she arrives at the ultimate reason for her strong emotions:

Jane Doe grappled with grief and disbelief. She had viewed JFK, not just as a national figurehead, but as someone who “represented the hopes of young people everywhere.”

Excerpt those fragments carefully!

Quoting the words of others carries a big responsibility. Misquoting misrepresents the ideas of others. Here’s a classic example of a misquote:

John Adams has often been quoted as having said: “This would be the best of all possible worlds if there were no religion in it.”

John Adams did, in fact, write the above words. But if you see those words in context, the meaning changes entirely. Here’s the rest of the quotation:

Twenty times, in the course of my late reading, have I been on the point of breaking out, ‘this would be the best of all possible worlds, if there were no religion in it!!!!’ But in this exclamation, I should have been as fanatical as Bryant or Cleverly. Without religion, this world would be something not fit to be mentioned in public company—I mean hell.

As you can see from this example, context matters!

This example is from Paul F. Boller, Jr. and John George, They Never Said It: A Book of Fake Quotes, Misquotes, and Misleading Attributions (Oxford University Press, 1989).

Use block quotations sparingly.

There may be times when you need to quote long passages. However, you should use block quotations only when you fear that omitting any words will destroy the integrity of the passage. If that passage exceeds four lines (some sources say five), then set it off as a block quotation.

Be sure you are handling block quotes correctly in papers for different academic disciplines–check the index of the citation style guide you are using. Here are a few general tips for setting off your block quotations:

• Set up a block quotation with your own words followed by a colon.
• Indent. You normally indent 4-5 spaces for the start of a paragraph. When setting up a block quotation, indent the entire paragraph once from the left-hand margin.
• Single space or double space within the block quotation, depending on the style guidelines of your discipline (MLA, CSE, APA, Chicago, etc.).
• Do not use quotation marks at the beginning or end of the block quote—the indentation is what indicates that it’s a quote.
• Place parenthetical citation according to your style guide (usually after the period following the last sentence of the quote).
• Follow up a block quotation with your own words.

So, using the above example from John Adams, here’s how you might include a block quotation:

After reading several doctrinally rigid tracts, John Adams recalled the zealous ranting of his former teacher, Joseph Cleverly, and minister, Lemuel Bryant. He expressed his ambivalence toward religion in an 1817 letter to Thomas Jefferson:

Adams clearly appreciated religion, even if he often questioned its promotion.

How do I combine quotation marks with other punctuation marks?

It can be confusing when you start combining quotation marks with other punctuation marks. You should consult a style manual for complicated situations, but the following two rules apply to most cases:

Keep periods and commas within quotation marks.

So, for example:

According to Professor Poe, werewolves “represent anxiety about the separation between human and animal,” and werewolf movies often “interrogate those boundaries.”

In the above example, both the comma and period were enclosed in the quotation marks. The main exception to this rule involves the use of internal citations, which always precede the last period of the sentence. For example:

According to Professor Poe, werewolves “represent anxiety about the separation between human and animal,” and werewolf movies often “interrogate those boundaries” (Poe 167).

Note, however, that the period remains inside the quotation marks when your citation style involves superscript footnotes or endnotes. For example:

According to Professor Poe, werewolves “represent anxiety about the separation between human and animal,” and werewolf movies often “interrogate those boundaries.” 2

Place all other punctuation marks (colons, semicolons, exclamation marks, question marks) outside the quotation marks, except when they were part of the original quotation.

Take a look at the following examples:

I couldn’t believe it when my friend passed me a note in the cafe saying the management “started charging $15 per hour for parking”!

The coach yelled, “Run!”

In the first example, the author placed the exclamation point outside the quotation mark because she added it herself to emphasize the outrageous nature of the parking price change. The original note had not included an exclamation mark. In the second example, the exclamation mark remains within the quotation mark because it is indicating the excited tone in which the coach yelled the command. Thus, the exclamation mark is considered to be part of the original quotation.

How do I indicate quotations within quotations?

If you are quoting a passage that contains a quotation, then you use single quotation marks for the internal quotation. Quite rarely, you quote a passage that has a quotation within a quotation. In that rare instance, you would use double quotation marks for the second internal quotation.

Here’s an example of a quotation within a quotation:

In “The Emperor’s New Clothes,” Hans Christian Andersen wrote, “‘But the Emperor has nothing on at all!’ cried a little child.”

Remember to consult your style guide to determine how to properly cite a quote within a quote.

When do I use those three dots ( . . . )?

Whenever you want to leave out material from within a quotation, you need to use an ellipsis, which is a series of three periods, each of which should be preceded and followed by a space. So, an ellipsis in this sentence would look like . . . this. There are a few rules to follow when using ellipses:

Be sure that you don’t fundamentally change the meaning of the quotation by omitting material.

Take a look at the following example:

“The Writing Center is located on the UNC campus and serves the entire UNC community.”

“The Writing Center . . . serves the entire UNC community.”

The reader’s understanding of the Writing Center’s mission to serve the UNC community is not affected by omitting the information about its location.

Do not use ellipses at the beginning or ending of quotations, unless it’s important for the reader to know that the quotation was truncated.

For example, using the above example, you would NOT need an ellipsis in either of these situations:

“The Writing Center is located on the UNC campus . . .”

The Writing Center ” . . . serves the entire UNC community.”

Use punctuation marks in combination with ellipses when removing material from the end of sentences or clauses.

For example, if you take material from the end of a sentence, keep the period in as usual.

“The boys ran to school, forgetting their lunches and books. Even though they were out of breath, they made it on time.”

“The boys ran to school. . . . Even though they were out of breath, they made it on time.”

Likewise, if you excerpt material at the end of clause that ends in a comma, retain the comma.

“The red car came to a screeching halt that was heard by nearby pedestrians, but no one was hurt.”

“The red car came to a screeching halt . . . , but no one was hurt.”

Is it ever okay to insert my own words or change words in a quotation?

Sometimes it is necessary for clarity and flow to alter a word or words within a quotation. You should make such changes rarely. In order to alert your reader to the changes you’ve made, you should always bracket the altered words. Here are a few examples of situations when you might need brackets:

Changing verb tense or pronouns in order to be consistent with the rest of the sentence.

Suppose you were quoting a woman who, when asked about her experiences immigrating to the United States, commented “nobody understood me.” You might write:

Esther Hansen felt that when she came to the United States “nobody understood [her].”

In the above example, you’ve changed “me” to “her” in order to keep the entire passage in third person. However, you could avoid the need for this change by simply rephrasing:

“Nobody understood me,” recalled Danish immigrant Esther Hansen.

Including supplemental information that your reader needs in order to understand the quotation.

For example, if you were quoting someone’s nickname, you might want to let your reader know the full name of that person in brackets.

“The principal of the school told Billy [William Smith] that his contract would be terminated.”

Similarly, if a quotation referenced an event with which the reader might be unfamiliar, you could identify that event in brackets.

“We completely revised our political strategies after the strike [of 1934].”

Indicating the use of nonstandard grammar or spelling.

In rare situations, you may quote from a text that has nonstandard grammar, spelling, or word choice. In such cases, you may want to insert [sic], which means “thus” or “so” in Latin. Using [sic] alerts your reader to the fact that this nonstandard language is not the result of a typo on your part. Always italicize “sic” and enclose it in brackets. There is no need to put a period at the end. Here’s an example of when you might use [sic]:

Twelve-year-old Betsy Smith wrote in her diary, “Father is afraid that he will be guilty of beach [sic] of contract.”

Here [sic] indicates that the original author wrote “beach of contract,” not breach of contract, which is the accepted terminology.

Do not overuse brackets!

For example, it is not necessary to bracket capitalization changes that you make at the beginning of sentences. For example, suppose you were going to use part of this quotation:

“The colors scintillated curiously over a hard carapace, and the beetle’s tiny antennae made gentle waving motions as though saying hello.”

If you wanted to begin a sentence with an excerpt from the middle of this quotation, there would be no need to bracket your capitalization changes.

“The beetle’s tiny antennae made gentle waving motions as though saying hello,” said Dr. Grace Farley, remembering a defining moment on her journey to becoming an entomologist.

Not: “[T]he beetle’s tiny antennae made gentle waving motions as though saying hello,” said Dr. Grace Farley, remembering a defining moment on her journey to becoming an entomologist.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Barzun, Jacques, and Henry F. Graff. 2012. The Modern Researcher , 6th ed. Belmont, CA: Wadsworth Cengage Learning.

Booth, Wayne C., Gregory G. Colomb, Joseph M. Williams, Joseph Bizup, and William T. FitzGerald. 2016. The Craft of Research , 4th ed. Chicago: University of Chicago Press.

Gibaldi, Joseph. 2009. MLA Handbook for Writers of Research Papers , 7th ed. New York: The Modern Language Association of America.

Turabian, Kate. 2018. A Manual for Writers of Term Papers, Theses, Dissertations , 9th ed. Chicago: University of Chicago Press.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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How to use Quotes in an Essay in 7 Simple Steps

A quote can be an effective and powerful literary tool in an essay, but it needs to be done well. To use quotes in an essay, you need to make sure your quotes are short, backed up with explanations, and used rarely. The best essays use a maximum of 2 quotes for every 1500 words.

Rules for using quotes in essays:

• Avoid Long Quotes.
• Quotes should be less than 1 sentence long.
• Match Quotes with Explanations and Examples.
• Use Max. 2 Quotes for 1500 words.
• Use page numbers when Citing Quotes.
• Don’t Italicize Quotes.
• Avoid quotes inside quotes.

Once you have mastered these quotation writing rules you’ll be on your way to growing your marks in your next paper.

How to use Quotes in an Essay

1. avoid long quotes.

There’s a simple rule to follow here: don’t use a quote that is longer than one line. In fact,  four word quotes  are usually best.

Long quotes in essays are red flags for teachers. It doesn’t matter if it is an amazing quote. Many, many teachers don’t like long quotes, so it’s best to avoid them.

Too many students provide quotes that take up half of a paragraph. This will lose you marks – big time.

If you follow my  perfect paragraph formula , you know that most paragraphs should be about six sentences long, which comes out to about six or seven typed lines on paper. That means that your quote will be a maximum of one-sixth (1/6) of your paragraph. This leaves plenty of space for discussion in your own words.

One reason teachers don’t like long quotes is that they suck up your word count. It can start to look like you didn’t have enough to say, so you inserted quotes to pad out your essay. Even if this is only your teacher’s perception, it’s something that you need to be aware of.

Here’s an example of over-use of quotes in paragraphs:

Avoid Quotes that are Too Long

Children who grow up in poverty often end up being poor as adults. “Many adult Americans believe that hard work and drive are important factors on economic mobility. When statistics show that roughly 42% of children born into the bottom level of the income distribution will likely stay there (Isaacs, 2007), this Is a consequence of structural and social barriers.” (Mistry et al., 2016, p. 761). Therefore poverty in childhood needs to be addressed by the government.

This student made the fatal mistake of having the quote overtake the paragraph.

Simply put, don’t use a quote that is longer than one line long. Ever. It’s just too risky.

Personally, I like to use a 4-word quote in my essays. Four-word quotes are long enough to constitute an actual quote but short enough that I have to think about how I will fit that quote around my own writing. This forces me to write quotations that both show:

• I have read the original source, but also:
• I know how to paraphrase

2. Do not use a Quote to that takes up a full Sentence, Starts a Sentence, or Ends a Paragraph

These are three common but fatal mistakes.

Essay quotes that start sentences or end paragraphs make you appear passive.

If you use a quotation in an essay to start a sentence or end a paragraph, your teacher automatically thinks that your quote is replacing analysis, rather than supporting it.

You should instead start the sentence that contains the quote with your own writing. This makes it appear that you have an  active voice .

Similarly, you should end a paragraph with your own analysis, not a quote.

Let’s look at some examples of quotes that start sentences and end paragraphs. These examples are poor examples of using quotes:

Avoid Quotes that Start Sentences The theorist Louis Malaguzzi was the founder of the Reggio Emilia Approach to Education. “Children have the ability to learn through play and exploration. Play helps children to learn about their surroundings” (Malaguzzi, 1949, p. 10). Play is better than learning through repetition of drills or reading. Play is good for all children.

Avoid Quotes that End Paragraphs Before Judith Butler gender was seen as being a binary linked to sex, men were masculine and women were feminine. Butler came up with this new idea that gender is just something society has made up over time. “Gender is a fluid concept” (Butler, 1990, p. 136).

Both these quotes are from essays that were shared with me by colleagues. My colleagues marked these students down for these quotes because of the quotes:

• took up full sentences;
• started sentences; and
• were used to end paragraphs.

It didn’t appear as if the students were analyzing the quotes. Instead, the quotes were doing the talking for the students.

There are some easy strategies to use in order to make it appear that you are actively discussing and analyzing quotes.

One is that you should make sure the essay sentences with quotes in them  don’t start with the quote . Here are some examples of how we can change the quotes:

Example 1: Start Quote Sentences with an Active Voice The theorist Louis Malaguzzi was the founder of the Reggio Emilia Approach to Education. According to Malaguzzi (1949, p. 10), “children have the ability to learn through play and exploration.” Here, Malaguzzi is highlighting how to play is linked to finding things out about the world. Play is important for children to develop. Play is better than learning through repetition of drills or reading. Play is good for all children.

Here, the sentence with the quote was amended so that the student has an active voice. They start the sentence with According to Malaguzzi, ….

Similarly, in the second example, we can also insert an active voice by ensuring that our quote sentence does not start with a quote:

Example 2: Start Quote Sentences with an Active Voice In 1990, Judith Butler revolutionized Feminist understandings of gender by arguing that “gender is a fluid concept” (p. 136). Before Butler’s 1990 book  Gender Trouble , gender was seen as being a binary linked to sex. Men were masculine and women were feminine. Butler came up with this new idea that gender is just something society has made up over time.

In this example, the quote is not at the start of a sentence or end of a paragraph – tick!

How to Start Sentences containing Quotes using an Active Voice

• According to Malaguzzi (1949, p. 10), “…”
• Malaguzzi (1949, p. 10) argues that “…”
• In 1949, Malaguzzi (p. 10) highlighted that “…”
• The argument of Malaguzzi (1949, p. 10) that “…” provides compelling insight into the issue.

3. Match Quotes with Explanations and Examples

Earlier on, I stated that one key reason to use quotes in essays is so that you can analyze them.

Quotes shouldn’t stand alone as explanations. Quotes should be there to be analyzed, not to do the analysis.

Let’s look again at the quote used in Point 1:

Example: A Quote that is Too Long Children who grow up in poverty often end up being poor as adults.  “Many adult Americans believe that hard work and drive are important factors in economic mobility. When statistics show that roughly 42% of children born into the bottom level of the income distribution will likely stay there (Isaacs, 2007), this Is a consequence of structural and social barriers.”  (Mistry et al., 2016, p. 761). Therefore poverty in childhood needs to be addressed by the government.

This student has included the facts, figures, citations and key details in the quote. Essentially, this student has been lazy. They failed to paraphrase.

Instead, this student could have selected the most striking phrase from the quote and kept it. Then, the rest should be paraphrased. The most striking phrase in this quote was “[poverty] is a consequence of structural and social barriers.” (Mistry et al., 2016, p. 761).

So, take that one key phrase, then paraphrase the rest:

Example: Paraphrasing Long Quotes Children who grow up in poverty often end up being poor as adults. In their analysis, Mistry et al. (2016) highlight that there is a misconception in American society that hard work is enough to escape poverty. Instead, they argue, there is evidence that over 40% of people born in poverty remain in poverty. For Mistry et al. (2016, p. 761), this data shows that poverty is not a matter of being lazy alone, but more importantly  “a consequence of structural and social barriers.”  This implies that poverty in childhood needs to be addressed by the government.

To recap,  quotes shouldn’t do the talking for you . Provide a brief quote in your essay, and then show you understand it with surrounding explanation and analysis.

4. Know how many Quotes to use in an Essay

There’s a simple rule for how many quotes should be in an essay.

Here’s a good rule to follow: one quote for every five paragraphs. A paragraph is usually 150 words long, so you’re looking at  one quote in every 750 words, maximum .

To extrapolate that out, you’ll want a maximum of about:

• 2 quotes for a 1500-word paper;
• 3 quotes for a 2000-word paper;
• 4 quotes for a 3000-word paper.

That’s the maximum , not a target. There’s no harm in writing a paper that has absolutely zero quotes in it, so long as it’s still clear that you’ve closely read and paraphrased your readings.

The reason you don’t want to use more quotes than this in your essay is that teachers want to see you saying things in your own words. When you over-use quotes, it is a sign to your teacher that you don’t know how to paraphrase well.

5. Always use page numbers when Citing Quotes in Essays

One biggest problem with quotes are that many students don’t know how to cite quotes in essays.

Nearly every referencing format requires you to include a page number in your citation. This includes the three most common referencing formats: Harvard, APA, and MLA. All of them require you to provide page numbers with quotes.

Citing a Quote in Chicago Style – Include Page Numbers

• Incorrect: “Gender is a fluid concept” (Butler 1990).
• Correct: “Gender is a fluid concept” (Butler 1990, 136).

Citing a Quote in APA and Harvard Styles – Include Page Numbers

• Incorrect: “Gender is a fluid concept” (Butler, 1990).
• Correct: “Gender is a fluid concept” (Butler, 1990, p. 136).

Citing a Quote in MLA Style – Include Page Numbers

• Incorrect: “Gender is a fluid concept” (Butler).
• Correct: “Gender is a fluid concept” (Butler 136).

Including a page number in your quotation makes a huge difference when a marker is trying to determine how high your grade should be.

This is especially true when you’re already up in the higher marks range. These little editing points can mean the difference between placing first in the class and third. Don’t underestimate the importance of attention to detail.

6. Don’t Italicize Quotes

For some reason, students love to use italics for quotes. This is wrong in absolutely every major referencing format, yet it happens all the time.

I don’t know where this started, but please don’t do it. It looks sloppy, and teachers notice. A nice, clean, well-formatted essay should not contain these minor but not insignificant errors. If you want to be a top student, you need to pay attention to minor details.

7. Avoid quotes inside quotes

Have you ever found a great quote and thought, “I want to quote that quote!” Quoting a quote is a tempting thing to do, but not worth your while.

I’ll often see students write something like this:

Poor Quotation Example: Quotes Inside Quotes Rousseau “favored a civil religion because it would be more tolerant of diversity than Christianity. Indeed ‘no state has ever been founded without religion as its base’ (Rousseau, 1913: 180).” (Durkheim, 1947, p. 19).

Here, there are quotes on top of quotes. The student has quoted Durkheim quoting Rousseau. This quote has become a complete mess and hard to read. The minute something’s hard to read, it loses marks.

Here are two solutions:

• Cite the original source. If you really want the Rousseau quote, just cite Rousseau. Stop messing around with quotes on top of quotes.
• Learn the ‘as cited in’ method. Frankly, that method’s too complicated to discuss here. But if you google it, you’ll be able to teach yourself.

When Should I use Quotes in Essays?

1. to highlight an important statement.

One main reason to use quotes in essays is to emphasize a famous statement by a top thinker in your field.

The statement must be  important. It can’t be just any random comment.

Here are some examples of when to use quotes in essays to emphasize the words of top thinkers:

• The words of Stephen Hawking go a long way in Physics ;
• The words of JK Rowling go a long way in Creative Writing ;
• The words of Michel Foucault go a long way in Cultural Studies ;
• The words of Jean Piaget go a long way in Education Studies .

2. To analyze an Important Statement.

Another reason to use quotes in essays is when you want to analyze a statement by a specific author. This author might not be famous, but they might have said something that requires unpacking and analyzing. You can provide a quote, then unpack it by explaining your interpretation of it in the following sentences.

Quotes usually need an explanation and example. You can unpack the quote by asking:

• What did they mean,
• Why is it relevant, and
• Why did they say this?

You want to always follow up quotes by top thinkers or specific authors with discussion and analysis.

Quotes should be accompanied by:

• Explanations of the quote;
• Analysis of the ideas presented in the quote; or
• Real-world examples that show you understand what the quote means.

Remember: A quote should be a stimulus for a discussion, not a replacement for discussion.

What Bad Quotes Look Like

Many teachers I have worked with don’t like when students use quotes in essays. In fact, some teachers absolutely hate essay quotes. The teachers I have met tend to hate these sorts of quotes:

• When you use too many quotes.
• When you use the wrong citation format.
• When you don’t provide follow-up explanations of quotes.
• When you used quotes because you don’t know how to paraphrase .

Be a minimalist when it comes to using quotes. Here are the seven approaches I recommend for using quotes in essays:

• Avoid Long Quotes in Essays
• Do not use a Quote that takes up a full Sentence, Starts a Sentence, or Ends a Paragraph
• Match Quotes with Explanations and Examples
• Use a Maximum of 2 Quotes for every 1500 words
• Always use page numbers when Citing Quotes in Essays
• Don’t Italicize Quotes
• Avoid quotes inside quotes

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 5 Top Tips for Succeeding at University
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 50 Durable Goods Examples
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 100 Consumer Goods Examples
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 30 Globalization Pros and Cons

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A Guide to Using Quotations in Essays

Quotations Add Credibility to a Persuasive Essay

• Love Quotes
• Great Lines from Movies and Television
• Quotations For Holidays
• Best Sellers
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• Plays & Drama
• Shakespeare
• Short Stories
• Children's Books
• M.B.A, Human Resource Development and Management, Narsee Monjee Institution of Management Studies
• B.S., University of Mumbai, Commerce, Accounting, and Finance

If you want to make an impact on your reader, you can draw on the potency of quotations. The  effective use of quotations  augments the power of your arguments and makes your essays more interesting.

But there is a need for caution! Are you convinced that the quotation you have chosen is helping your essay and not hurting it? Here are some factors to consider to ensure that you are doing the right thing.

What Is This Quotation Doing in This Essay?

Let us begin at the beginning. You have a chosen a quotation for your essay. But, why that specific quotation?

A good quotation should do one or more of the following:

• Make an opening impact on the reader
• Build credibility for your essay
• Make the essay more interesting
• Close the essay with a point to ponder upon

If the quotation does not meet a few of these objectives, then it is of little value. Merely stuffing a quotation into your essay can do more harm than good.

Your Essay Is Your Mouthpiece

Should the quotation speak for the essay or should the essay speak for the quotation? Quotations should add impact to the essay and not steal the show. If your quotation has more punch than your essay, then something is seriously wrong. Your essay should be able to stand on its own legs; the quotation should merely make this stand stronger.

How Many Quotations Should You Use in Your Essay?

Using too many quotations is like having several people shouting on your behalf. This will drown out your voice. Refrain from overcrowding your essay with words of wisdom from famous people. You own the essay, so make sure that you are heard.

Don't Make It Look Like You Plagiarized

There are some rules and standards when using quotations in an essay. The most important one is that you should not give the impression of being the author of the quotation. That would amount to plagiarism . Here are a set of rules to clearly distinguish your writing from the quotation:

• You may describe the quotation in your own words before using it. In this case, you should use a colon (:) to indicate the beginning of the quotation. Then begin the quotation with a quotation mark ("). After you have completed the quotation, close it with a quotation mark ("). Here is an example: Sir Winston Churchill made a witty remark on the attitude of a pessimist: "A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty."
• The sentence in which the quotation is embedded might not explicitly describe the quotation, but merely introduce it. In such a case, do away with the colon. Simply use the quotation marks . Here is an example: Sir Winston Churchill once said, "A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty."
• As far as possible, you should mention the author and the source of the quotation. For instance: In Shakespeare ’s play "As You Like It," Touchstone says to Audrey in the Forest of Arden, "The fool doth think he is wise, but the wise man knows himself to be a fool." (Act V, Scene I).
• Ensure that the source of your quotation is authentic. Also, verify the author of your quotation. You can do so by looking up the quotation on authoritative websites. For formal writing, do not rely on just one website.

Blend Quotations In

An essay can seem quite jarring if the quotation does not blend in. The quotation should naturally fit into your essay. No one is interested in reading quotation-stuffed essays.

Here are some good tips on blending in your quotations:

• You can begin your essay with a quotation that sets off the basic idea of the essay. This can have a lasting impact on your reader. In the introductory paragraph of your essay, you can comment on the quotation if you like. In any case, do ensure that the relevance of the quotation is communicated well.
• Your choice of phrases and adjectives can significantly boost the impact of the quotation in your essay. Do not use monotonous phrases like: "George Washington once said...." If your essay is written for the appropriate context, consider using emphatic expressions like: "George Washington rocked the nation by saying...."

Using Long Quotations

It is usually better to have short and crisp quotations in your essay. Generally, long quotations must be used sparingly as they tend to weigh down the reader. However, there are times when your essay has more impact with a longer quotation.

If you have decided to use a long quotation, consider paraphrasing , as it usually works better. But, there is a downside to paraphrasing too. Instead of paraphrasing, if you use a direct quotation , you will avoid misrepresentation. The decision to use a long quotation is not trivial. It is your judgment call.

If you are convinced that a particular long quotation is more effective, be sure to format and punctuate it correctly.   Long quotations should be set off as block quotations . The format of block quotations should follow the guidelines that you might have been provided. If there are no specific guidelines, you can follow the usual standard—if a quotation is more than three lines long, you set it off as a block quote. Blocking implies indenting it about half an inch on the left.

Usually, a brief introduction to a long quotation is warranted. In other cases, you might need to provide a complete analysis of the quotation. In this case, it is best to begin with the quotation and follow it with the analysis, rather than the other way around.

Using Cute Quotes or Poetry

Some students choose a cute quotation first and then try to plug it into their essay. As a consequence, such quotations usually drag the reader away from the essay.

Quoting a verse from a poem, however, can add a lot of charm to your essay. I have come across writing that acquires a romantic edge merely by including a poetic quotation. If you are quoting from poetry, keep in mind that a small extract of a poem, say about two lines long, requires the use of slash marks (/) to indicate line breaks. Here is an example:

Charles Lamb has aptly described a child as "A child's a plaything for an hour;/ Its pretty tricks we try / For that or for a longer space; / Then tire, and lay it by." (1-4)

If you use a single line extract of a poem, punctuate it like any other short quotation without the slashes. Quotation marks are required at the beginning and at the end of the extract. However, if your quotation is more than three lines of poetry, I would suggest that you treat it like you would have treated a long quotation from prose. In this case, you should use the block quote format.

Does Your Reader Understand the Quotation?

Perhaps the most important question you must ask yourself when using a quotation is: "Do readers understand the quotation and its relevance to my essay ?"

If the reader is re-reading a quotation, just to understand it, then you are in trouble. So when you choose a quotation for your essay, ask yourself the following questions:

• Is this too convoluted for my reader?
• Does this match the tastes of my audience ?
• Is the grammar and vocabulary in this quotation understandable?
• How to Use Block Quotations in Writing
• Definition and Examples of Direct Quotations
• Definition and Examples of Quotation in English Grammar
• How to Use Shakespeare Quotes
• Guidelines for Using Quotation Marks Correctly
• What Is an Indentation?
• Practice in Using Quotation Marks Correctly
• How To Write an Essay
• Difference Between "Quote" and "Quotation": What Is the Right Word?
• The Five Steps of Writing an Essay
• How and When to Paraphrase Quotations
• Write an Attention-Grabbing Opening Sentence for an Essay
• Development in Composition: Building an Essay
• Compose a Narrative Essay or Personal Statement
• What an Essay Is and How to Write One

Writing Studio

Effective quotes, paraphrases, and summaries, using quotations effectively.

In an effort to make our handouts more accessible, we have begun converting our PDF handouts to web pages. Download this page as a PDF: Effective Quotes, Paraphrases, and Summaries Return to Writing Studio Handouts

When should you quote?

• When the author’s exact language will support your ideas better than a paraphrase or summary of the information.
• When the language is striking or highly nuanced, allowing for multiple interpretations that you need to demonstrate for your readers.
• If you plan to spend time analyzing the quotation in your own text.
• When you need to demonstrate what other people feel or think about a subject.
• When the words come from highly respected authorities and speak directly to one of your main points.

How do you quote?

• Read the source carefully to understand the context of the words you are thinking of quoting.
• Copy the quotation exactly, making sure to transfer the words, capitalization, punctuation, and even any errors in the source. If the source author has quoted someone else, enclose that quotation in a pair of single quotation marks. Enclose the entire quotation you’re using in a pair of double quotation marks.
• Check the quotation against the source word by word to make sure they match exactly.
• Do not insert any other words into the quotation unless you enclose them in brackets: [like this].
• Document the quotation fully, including page numbers or URLs.

Using Paraphrases Effectively

When should you paraphrase.

• When you need to discuss details from the source material rather than just the main ideas found in a summary.
• When the author’s ideas and facts are more important than the language used to describe them or when a quotation might be distracting.
• When the original text uses language that differs greatly in style, tone, or voice from your writing.
• When the language of the original is technical, arcane, or complicated.

How do you paraphrase?

• Read the part of the source you want to paraphrase several times, until you are sure you understand not only its ideas, but also its tone and emphasis.
• Find the key terms and think of synonyms you could use instead. If you must quote a key term, enclose the quotation in a pair of quotation marks and note the number of the page on which it appears.
• Write the ideas in your own words, using a tone of voice that is similar to the source’s. Be sure that you emphasize the same ideas or examples the author did.
• Check the draft against the source, and rewrite it as needed until it accurately represents the original. Be careful not to use the source’s language.
• Check to be sure you haven’t included your own ideas or opinions in the paraphrase.
• Document the paraphrase with the author’s name, the title of the work, and publishing information, including page numbers or URLs.

Using Summaries Effectively

When should you write a summary.

• When a quotation or paraphrase would give unneeded detail or distracting minutiae.
• When several different kinds of information from the same source and author were provided over many pages in the original.

How do you write a summary?

• Read and reread the original until you are sure you understand it.
• Identify the major ideas: the thesis statement, if there is one, and the topic sentences of paragraphs or sections. If the work is a narrative, write a very brief description of the major events in each section. If the work is very short, look for key ideas in repeated phrases. Annotate the pages if necessary to track the information.
• Write one sentence that captures the main idea of the original. Rewrite the sentence as necessary until it works. Then write any supporting sentences that are needed so that your readers will grasp the major idea. Rewrite them until you have a summary that someone unfamiliar with the work will understand.
• Check the summary against the source to make sure you have used all your own words. If you need to use any phrases from the source because they are unique, enclose the phrases in a pair of quotation marks. Note the page number of the material you have quoted.
• Check to be sure you have not included your own thoughts and opinions in the summary. The summary should include only the source’s ideas, not yours.
• Document your summary with the author’s name, title of the work, and publishing information, including page numbers or URLs.

Two Types of Summary: Descriptive vs. Informative Summary

Descriptive summary.

A descriptive summary explains the source from a reader’s perspective, like a blow-by-blow description of what an author writes or what people do. It focuses on action.

Descriptive summaries are most useful when the focus of your own writing is on something that has happened and the event is noteworthy in itself. They are useful for analysis and argument because they allow you to focus on another writer’s act—what he or she has said, why, and how.

Example: Faulkner begins his novel Absalom, Absalom! with a two-page-long sentence.

Informative Summary

An informative summary provides the content of a source in highly condensed form. It might be useful if you are writing to an audience that needs some background information, or when you need to provide a context for later analysis, such as a plot summary at the start of a film review.

Informative summaries are somewhat like the abstracts that you often see at the beginning of scholarly articles. They help an audience learn enough about a subject so that they can understand your argument or analysis.

Example: Miss Coldfield knows from the very start why Quentin Compson has decided to go to Harvard.

This material in this resource is adapted from “Chapter 17: Using Information Effectively,” in The Thomson Handbook, Instructor’s Edition, eds. David Blakesley and Jeffrey L. Hoogeveen (Boston: Thomson Wadsworth, 2008).

Last revised: 07/2008 | Adapted for web delivery: 03/2021

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6 Secrets of Using Essay Quotes to Make Your Papers Rock

1. No More than 2 Quotations per Essay

As the saying goes, too much of a good thing is good for nothing – and it is certainly true for essay quotes. A couple of cleverly chosen ones will do wonders to spice up your essay, but if you start cramming them into every other sentence it will, a) look as if you have nothing to say on your own, b) return unpleasantly high plagiarism results in automated plagiarism checks. In addition to that, an essay is a fairly small text, and using multiple quotes will quickly deplete your word limit.

2. Cite the Quote and Do It Correctly

If you don’t want to be accused of plagiarism, make sure you properly cite every quote you use – consult your relevant style guide for details.

3. Paraphrase Quotes

Paraphrasing means transferring the meaning of a phrase in your own words. This way you can avoid repeating the original phrase (thus making it less likely to trigger plagiarism checker ) and introduce it more naturally into the flow of your own speech. Paraphrasing is quite a useful technique because it allows you to eat your cake and have it: you both cite an author of the quote (showing that you are familiar with his work) and make it a natural part of your writing (showing that you fully understand what it means and can write on your own).

4. Use Correct Punctuation Marks

Punctuation used with quotes may be somewhat tricky, but learn it once, and it won’t be a problem anymore. If a direct quote is preceded by an identifier like “she said”, or “according to New York Times”, you should precede the opening quotation marks with a comma. Also, make sure that the full stop, question or exclamation mark ending the sentence is inside the quotation marks. Like this:

She said, “I don’t know what to think anymore.”

If the quote has a text following it, there should be a comma at the end of quote – again, within the quotation marks:

“I don’t know what to think anymore,” she said.

5. Vary the Words Introducing Quotes

There are many more words in English than “says” or “writes” to introduce quotes. Make sure you bring a bit of variety into your texts by using them. Here are some suggestions:

Argues, points out, reveals, suggests, supposes, demonstrates, states, claims, concludes… Just open a thesaurus.

6. Make Your Quotes Stand out

Sometimes (especially in case of longer quotations) mere quotation marks are not enough to satisfactorily separate quotes from the rest of the text. If you style guide allows it, try using a different font for them.

As you may see, introducing quotations into your essays is not as straightforward as it seems – but we hope that with these tips you will be able to add that little spice to your texts which makes all the difference.

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17 Best Quotes from 101 Essays That Will Change The Way You Think Book

Table of Contents

Introduction

101 Essays That Will Change The Way You Think is a global bestselling book by social media famous writer, Brianna Wiest .

It’s a collection of essays that cover the themes of finding your purpose , using negative thoughts to your advantage, the importance of recognizing biases that shape our perceptions and appreciating the power of routine.

The remarkable thing about the quotes from 101 Essays That Will Change The Way You Think is that each one is like a small nugget of wisdom on its own, yet it has this incredible power to shift your entire outlook on life.

In this blog post, I’ve shared 1 7 ‘101 Essays That Will Change The Way You Think’ quotes and summarized some of them to help you look at life a little differently. So, let’s begin…

17 Best 101 Essays That Will Change The Way You Think Quotes

The worst happened, and then it passed. You lost the person you thought you couldn’t live without and then you kept living. You lost your job then found another one. You began to realize that “safety” isn’t in certainty—but in faith that you can simply keep going. Brianna Wiest

Nobody cries at a funeral because the world will be missing out on another pretty face. They cry because the world is missing another heart, another soul, another person. Don’t wait until it’s too late to focus on what will actually matter: creating something that lasts far beyond your body. Brianna Wiest

You think your past defines you, and worse, you think that it is an unchangeable reality, when really, your perception of it changes as you do. Brianna Wiest

The things you love about others are the things you love about yourself. The things you hate about others are the things you cannot see in yourself. Brianna Wiest

Brief Analysis

A quality we admire in others is often something we value in ourselves. Admiring someone is like seeing a piece of ourselves in them, which draws us closer to them.

On the flip side , the things that we dislike about others can be qualities we’re struggling with internally. It’s easier to see and criticize others’ flaws than our own.

Eventually, this idea pushes us to reflect on our reactions to people. It’s a chance to understand ourselves better through our feelings towards others.

Ultimately, our perception of others is a window into our soul. It is a journey of self-discovery, where our observations of others help us understand ourselves, as this Brianna Wiest quote suggests.

Also Read: 56 Brianna Wiest Quotes on Life, Love, Happiness & Self Care

At the end of the day, all we really want are a few close people who know us (and love us) no matter what. Brianna Wiest

The universe whispers until it screams, and happy people listen while the call is still quiet. Brianna Wiest

So, where you feel you are lacking, you must give. Where there is tension, you must unpack. If you want more recognition, recognize others. If you want love, be more loving. Give exactly what you want to get. Brianna Wiest

There is no such thing as letting go ; there’s just accepting what’s already gone. Brianna Wiest

Often, when we hear about letting go, we think it’s about taking action. But actually, it’s about accepting what no longer belongs to us.

This process of acceptance isn’t easy; it’s acknowledging that some things are permanently out of our reach. It’s a quiet realization, not a forceful push.

It’s important for us to realize that healing doesn’t mean forgetting or erasing the past. It means recognizing that the past can’t be changed, and that’s okay.

So, let this Essays That Will Change The Way You Think quote remind us to move forward in this fast-paced life and not let our memories hold us back.

Also Read: 74 Best Winnie the Pooh Quotes on Friendship, Life, Love, Goodbye, Memories, Adventure & Honey

When you start considering things not as obligations but as opportunities, you start taking advantage of them rather than trying to avoid them. Brianna Wiest

Happiness is not how many things you do, but how well you do them. More is not better. Happiness is not experiencing something else; it’s continually experiencing what you already have in new and different ways. Brianna Wiest

Your habits create your mood, and your mood is a filter through which you experience your life. Brianna Wiest

The path to a greater life is not “suffering until you achieve something,” but letting bits and pieces of joy and gratitude and meaning and purpose gradually build, bit by bit. Brianna Wiest

Sometimes we all get caught up in this idea that success only comes after we’ve endured sheer pain and hardship. But that’s not necessarily the case, as this quote from 101 Essays That Will Change The Way You Think suggests.

This is because life is more about embracing those moments of joy, gratitude, meaning, and purpose. Sure, there might still be tough times and challenges, because, hey, that’s just life throwing its curveballs.

But it’s about finding those bits of goodness even in difficulty. And over time, as you keep adding these pieces together, you start to see this beautiful artwork of a life well-lived. 

So, to sum it up, this quote by Brianna Wiest shows how life’s not just about suffering until you reach some distant goal. It’s about letting those moments of joy and gratitude and meaning and purpose gather, bit by bit, until you’ve built something truly extraordinary.

To fully accept your life—the highs, lows, good, bad—is to be grateful for all of it, and to know that the “good” teaches you well, but the “bad” teaches you better. Brianna Wiest

Your thoughts create your reality, so choose them wisely. Brianna Wiest

Everything you do, see, and feel is a reflection of not who you are, but how you are. You create what you believe. You see what you want. You’ll have what you give. Brianna Wiest

Lack of routine is just a breeding ground for perpetual procrastination. Brianna Wiest

When we don’t have a routine, it’s kinda like we’re floating in this sea of endless possibilities. But instead of diving in and getting things done, we often find ourselves just floating aimlessly, putting off important tasks until later.

Why? Because without a routine to guide us, there’s no sense of urgency or structure to our day. Think about it: when you know exactly what you need to do and when you need to do it, it’s easier to stay on track and avoid procrastination.

So, without structure, it’s all too easy to keep putting things off, telling ourselves we’ll do them “later” until later never comes. By establishing a routine and sticking to it, we can take control of our time and our productivity. It might take some effort to get into the groove, but once you do, you’ll wonder how you ever managed without it.

So, if you find yourself constantly procrastinating, remember this Brianna Wiest quote and take a look at your routine—or lack thereof. Maybe it’s time to start setting some boundaries and creating a schedule that works for you. Trust me, your future self will thank you for it!

Also Read: 23 Best The Mountain Is You Quotes (Book by Brianna Wiest)

Stop thinking that being sad or broken makes you unlovable or “bad.” Your honest moments don’t destroy relationships, they bond (as long as you’re being genuine). Brianna Wiest

Get ‘101 Essays That Will Change The Way You Think’ by Brianna Wiest

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Admin - Art of Poets

I'm a former writer with a bachelor's degree in English literature. I’ve always believed that words are a powerful medium for personal growth and transformation.

That’s why I founded Art of Poets on Instagram back in 2018 to share meaningful, motivational words with others. Today, it inspires a community of over 2.4 Million readers on Instagram, Facebook, Threads, and this website which I launched in March 2023.

While I choose to remain anonymous, my passion for sharing inspiring quotes and blog posts on personal growth will always be fueled by the belief that words can truly transform our lives.

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Essays About Quotes: Top 5 Examples and 7 Prompts

Quotes are essential to relay a speaker’s exact words to avoid changing their meaning. See our essays about quotes examples, including prompts for your writing.

Quotes are phases, short passages, and sentences copied from original speeches or books. In writing, there are two primary purposes of quotations: to give information and to inspire. Usually, motivational and inspiring quotes are applied in journals, while quotations and citations are for essays. 

Some quotes can be misinterpreted because of a lack of context, so make sure you research the roots of your quote before you include them in your papers. To write an essay about quotes, you must explore their different applications and incorporate their importance.

5 Essay Examples

1. essay on quotes by anonymous on toppr.com, 2. religious quotes on poverty and their interpretations essay by anonymous on ivypanda.com, 3. words as a very powerful device: quotes and sayings by anonymous on edubirdie.com, 4. how emerson’s quote has changed my life by anonymous on eduzaurus.com, 5. ender’s game quotes by writer barney, 1. what is a quote, 2. my favorite positive quote, 3. what is a wisdom quote, 4. love quotes that strengthen my relationship, 5. inspirational quote from my favorite character, 6. does a quote change a person, 7. how i use quotes in my writing.

“People like to read well-written quotes. This is because quotes are concise sentences that have the capability to awaken motivation, wisdom, inspiration and happiness. Reading a good quote is akin to eating a slice of a delicious cake or a piece of good chocolate.”

Quotes can motivate, inspire, and encourage people to take action. In this essay, the author says quotes are meaningful because they can lift your mood and can help us to see the bright side of every bad situation. They also improve perception and self-confidence, reducing stress and anxiety during challenging times in life.

The writer also mentions that to make an impressive speech, post, or writing, you must practice writing quotations. The quotes should always convey the central message of the speaker succinctly so the audience can easily understand them. The chosen quotes should be catchy and exciting, with proper usage of metaphors, and adequately demonstrate the writer’s intelligence level. You might also be interested in our list of quotes about communication .

“This quote questions whether a life of luxury is truly worth the number of lives that could have been saved if the money had gone to them instead.”

This essay contains three passages from St. Ambrose, St. Augustine, and Mother Teresa that criticize the rich. The piece highlights a specific word or phrase to adequately explain the three quotes’ meaning to the readers. 

The excerpt above is part of the author’s explanation of Mother Theresa’s quote , where they interpret “living as you wish” as a person’s expensive but unnecessary lifestyle. According to the writer, Mother Theresa wants to convey that there are other ways to spend the money that rich people have. They explain that instead of eating in fancy restaurants, traveling abroad, buying big mansions, and spending on worldly things, it is better to donate and help save other people’s lives.

“Both will want to impress their new in-laws, create a good impression with their guests, and honor their new spouse as well. There’s also the fact that weddings are an emotional occasion, especially if you’re the one who’s getting married. While putting all of these together may sound like a tall order, they can deliver it using wedding quotes and sayings.”

Throughout the essay, the writer guides the reader on creating an organized, beautiful, and meaningful wedding speech with quotes. The author notes that at a wedding, the first speaker, usually the husband, will thank all the guests and entourage for attending and helping with the wedding, the parents, and finally, their spouse.

It’s a nerve-cracking task because the speaker should impress everyone at the celebration. The essay recommends using wedding quotes available on the internet or bible verses to help deliver the speech. The writer reminds us that the speech should only have a few quotes to avoid confusing the audience.

“… A quote written by Ralph Waldo Emerson states. ‘The power which resides in him is new nature, and none but he knows what that he can do, nor does he know until he has tried.’ This quote is stating that you will not know what you like nor what you are good at until you have tried.”

Emerson’s quote talks about peoples’ hidden talent that is not yet known, even to them. This quote resonates with the author, and they explain it throughout the essay. Emerson’s penchant for writing quotes about taking risks and trying new things led the author to change schools and leave the people he grew up with.

Although the writer is afraid of the new social challenge, with the good influence of Emerson’s words, they gritted through the difficult first days until they adjusted to the new environment. Since then, the author was no longer afraid to try new things as they learned to trust themselves and be more optimistic.

“There is not teacher but the enemy. This quote from the book taught me that, you could learn from anyone, even the people you hate and consider your enemy.”

Barney picks three quotes from “ The Ender’s Game ” book and shares what he learned from each passage. He says that the lines he chose taught him many things related to real-life situations, such as lying. He explains that sometimes people don’t lie on purpose, but they unconsciously do it as they believe it is the best thing to do. Ultimately, the essay shows how quotes from fiction books still offer knowledge we can use in the natural world

7 Prompts for Essays About Quotes

A quote is the repetition of the exact words spoken and written by someone. Briefly explain its origin, meaning, and its use in different types of writing. Then use a specific form of writing to focus on, for example, essays. Discuss the common reasons writers include quotations in their essays, the dos and don’ts, and the advantages and disadvantages of adding quotes that every writer should know.

Check out our article on why to write quotes for a list of motives you can expand on in your essay.

We all have positive words that inspire us. Use this prompt to share the ultimate positive quote that significantly impacts your life. Discuss who it was from, how you first saw or read it, and why you liked it. Explain your interpretation of this quote and how you apply its message to your life choices.

Being wise means making decisions based on your knowledge and experiences. For this prompt, choose at least three well-known wisdom passages most can recognize and explain them individually. Then, discuss how effectively these quotes give someone wisdom and change their perception of life. Include the action these quotes inspire and how to put them into practice.

Whether you’re looking for a proposal idea, words to add to your love letters, or something to clear your mind during a complicated relationship, love quotes can help you. To write this essay, choose at least five love quotes from your notes and interpret them individually. Then discuss how these words guided you in managing your romantic relationships.

To help you pick your next essay topic, check out our top topics about love .

Our favorite quotes come from characters we most relate to, so in this prompt, focus on the character you connect with the most and pick a quote they said that resonates with your beliefs and personality. 

An example: Edna Mode of The Incredibles once said, “I never look back, darling. It distracts from the now.” Her forward-thinking makes her a fantastic character, and her excerpts remind me not to wallow in my past mistakes to better myself today. 

Don Yaeger from Forbes said that meaningful quotes affect his life and those around him. Share your opinion on this statement and whether a simple quote can have that much power. Back up your argument with relevant information and studies to persuade your readers to believe you.

Quotes are essential to ensure there’s no room for misinterpretation. For this prompt, share how you prefer quotes in your pieces besides their grammatical explanation. For instance, you can say you like using quotes at the beginning of your writing to pique your readers’ interest and encourage them to keep reading. Explain your process of picking a quote and other ways you incorporate it in your papers. If you are interested in learning more, check out our essay writing tips !

Maria Caballero is a freelance writer who has been writing since high school. She believes that to be a writer doesn't only refer to excellent syntax and semantics but also knowing how to weave words together to communicate to any reader effectively.

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Matt Hart, Using Quotations in Critical Essays

Using Quotations in Critical Essays

by Matt Hart

Note: This style handout should be used in conjunction with the sheet on MLA referencing. Refer to that handout for direct advice on how to punctuate sentences that include parenthetical references. This handout will apply, but not elucidate, that advice.

Venus and Adonis , published by Richard Field in 1593 and addressed to "the Right Honourable Henry Wriothesly, Earl of Southampton," begins by immediately invoking its own Ovidian context through an epigraph from the Amores : "Let base-conceited wits admire vile things, / Fair Phoebus lead me to Castilian springs" (Roe, 78). While hymning the classical Muses remains a conventional enough way to begin a poem, John Roe has suggested that one might well interpret Shakespeare's tag as a conscious "signalling [of] the rarefied eroticism that is to follow" (Roe, 78).

According to William Bradford, "[Morton] employed some of [the Indians] to hunt and fowl for him . . . [But] when they saw the execution a piece would do, and the benefit that might come by the same, they became mad . . . . accounting their bows and arrows but baubles in comparison of them" (Bradford, 189).

In this extract the words replaced by those in square brackets are "he," "them" and "So as when." The writer has altered these terms in order to make the quote fit the context of her argument (where the identity of those represented by these pronouns is not certain) and to alter the sense so as to prevent the cuts signalled by her ellipses from making Bradford's prose incoherent. The ellipses let the reader know that some text has been omitted at this point. Use three dots (. . .) to signal a cut within a single sentence and four (. . . .) to signal that the cut runs over a period in the original text. If your ellipsis starts at the end of a complete sentence, use the following procedure: "The instructor's lecture on the Enlightenment was boring. . . . and I didn't understand what he meant by tabula rasa ." In this example, the original sentence finished after "boring" and an edit was made after the period and before "and." The three dots signal that "and I didn't understand . . ." is part of the next full sentence after "boring."

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• 40 Useful Words and Phrases for Top-Notch Essays

To be truly brilliant, an essay needs to utilise the right language. You could make a great point, but if it’s not intelligently articulated, you almost needn’t have bothered.

Developing the language skills to build an argument and to write persuasively is crucial if you’re to write outstanding essays every time. In this article, we’re going to equip you with the words and phrases you need to write a top-notch essay, along with examples of how to utilise them.

It’s by no means an exhaustive list, and there will often be other ways of using the words and phrases we describe that we won’t have room to include, but there should be more than enough below to help you make an instant improvement to your essay-writing skills.

If you’re interested in developing your language and persuasive skills, Oxford Royale offers summer courses at its Oxford Summer School , Cambridge Summer School , London Summer School , San Francisco Summer School and Yale Summer School . You can study courses to learn english , prepare for careers in law , medicine , business , engineering and leadership.

General explaining

Let’s start by looking at language for general explanations of complex points.

1. In order to

Usage: “In order to” can be used to introduce an explanation for the purpose of an argument. Example: “In order to understand X, we need first to understand Y.”

2. In other words

Usage: Use “in other words” when you want to express something in a different way (more simply), to make it easier to understand, or to emphasise or expand on a point. Example: “Frogs are amphibians. In other words, they live on the land and in the water.”

3. To put it another way

Usage: This phrase is another way of saying “in other words”, and can be used in particularly complex points, when you feel that an alternative way of wording a problem may help the reader achieve a better understanding of its significance. Example: “Plants rely on photosynthesis. To put it another way, they will die without the sun.”

4. That is to say

Usage: “That is” and “that is to say” can be used to add further detail to your explanation, or to be more precise. Example: “Whales are mammals. That is to say, they must breathe air.”

5. To that end

Usage: Use “to that end” or “to this end” in a similar way to “in order to” or “so”. Example: “Zoologists have long sought to understand how animals communicate with each other. To that end, a new study has been launched that looks at elephant sounds and their possible meanings.”

Adding additional information to support a point

Students often make the mistake of using synonyms of “and” each time they want to add further information in support of a point they’re making, or to build an argument . Here are some cleverer ways of doing this.

6. Moreover

Usage: Employ “moreover” at the start of a sentence to add extra information in support of a point you’re making. Example: “Moreover, the results of a recent piece of research provide compelling evidence in support of…”

7. Furthermore

Usage:This is also generally used at the start of a sentence, to add extra information. Example: “Furthermore, there is evidence to suggest that…”

8. What’s more

Usage: This is used in the same way as “moreover” and “furthermore”. Example: “What’s more, this isn’t the only evidence that supports this hypothesis.”

9. Likewise

Usage: Use “likewise” when you want to talk about something that agrees with what you’ve just mentioned. Example: “Scholar A believes X. Likewise, Scholar B argues compellingly in favour of this point of view.”

10. Similarly

Usage: Use “similarly” in the same way as “likewise”. Example: “Audiences at the time reacted with shock to Beethoven’s new work, because it was very different to what they were used to. Similarly, we have a tendency to react with surprise to the unfamiliar.”

11. Another key thing to remember

Usage: Use the phrase “another key point to remember” or “another key fact to remember” to introduce additional facts without using the word “also”. Example: “As a Romantic, Blake was a proponent of a closer relationship between humans and nature. Another key point to remember is that Blake was writing during the Industrial Revolution, which had a major impact on the world around him.”

12. As well as

Usage: Use “as well as” instead of “also” or “and”. Example: “Scholar A argued that this was due to X, as well as Y.”

13. Not only… but also

Usage: This wording is used to add an extra piece of information, often something that’s in some way more surprising or unexpected than the first piece of information. Example: “Not only did Edmund Hillary have the honour of being the first to reach the summit of Everest, but he was also appointed Knight Commander of the Order of the British Empire.”

14. Coupled with

Usage: Used when considering two or more arguments at a time. Example: “Coupled with the literary evidence, the statistics paint a compelling view of…”

15. Firstly, secondly, thirdly…

Usage: This can be used to structure an argument, presenting facts clearly one after the other. Example: “There are many points in support of this view. Firstly, X. Secondly, Y. And thirdly, Z.

16. Not to mention/to say nothing of

Usage: “Not to mention” and “to say nothing of” can be used to add extra information with a bit of emphasis. Example: “The war caused unprecedented suffering to millions of people, not to mention its impact on the country’s economy.”

Words and phrases for demonstrating contrast

When you’re developing an argument, you will often need to present contrasting or opposing opinions or evidence – “it could show this, but it could also show this”, or “X says this, but Y disagrees”. This section covers words you can use instead of the “but” in these examples, to make your writing sound more intelligent and interesting.

17. However

Usage: Use “however” to introduce a point that disagrees with what you’ve just said. Example: “Scholar A thinks this. However, Scholar B reached a different conclusion.”

18. On the other hand

Usage: Usage of this phrase includes introducing a contrasting interpretation of the same piece of evidence, a different piece of evidence that suggests something else, or an opposing opinion. Example: “The historical evidence appears to suggest a clear-cut situation. On the other hand, the archaeological evidence presents a somewhat less straightforward picture of what happened that day.”

19. Having said that

Usage: Used in a similar manner to “on the other hand” or “but”. Example: “The historians are unanimous in telling us X, an agreement that suggests that this version of events must be an accurate account. Having said that, the archaeology tells a different story.”

20. By contrast/in comparison

Usage: Use “by contrast” or “in comparison” when you’re comparing and contrasting pieces of evidence. Example: “Scholar A’s opinion, then, is based on insufficient evidence. By contrast, Scholar B’s opinion seems more plausible.”

21. Then again

Usage: Use this to cast doubt on an assertion. Example: “Writer A asserts that this was the reason for what happened. Then again, it’s possible that he was being paid to say this.”

22. That said

Usage: This is used in the same way as “then again”. Example: “The evidence ostensibly appears to point to this conclusion. That said, much of the evidence is unreliable at best.”

Usage: Use this when you want to introduce a contrasting idea. Example: “Much of scholarship has focused on this evidence. Yet not everyone agrees that this is the most important aspect of the situation.”

Adding a proviso or acknowledging reservations

Sometimes, you may need to acknowledge a shortfalling in a piece of evidence, or add a proviso. Here are some ways of doing so.

24. Despite this

Usage: Use “despite this” or “in spite of this” when you want to outline a point that stands regardless of a shortfalling in the evidence. Example: “The sample size was small, but the results were important despite this.”

25. With this in mind

Usage: Use this when you want your reader to consider a point in the knowledge of something else. Example: “We’ve seen that the methods used in the 19th century study did not always live up to the rigorous standards expected in scientific research today, which makes it difficult to draw definite conclusions. With this in mind, let’s look at a more recent study to see how the results compare.”

26. Provided that

Usage: This means “on condition that”. You can also say “providing that” or just “providing” to mean the same thing. Example: “We may use this as evidence to support our argument, provided that we bear in mind the limitations of the methods used to obtain it.”

27. In view of/in light of

Usage: These phrases are used when something has shed light on something else. Example: “In light of the evidence from the 2013 study, we have a better understanding of…”

28. Nonetheless

Usage: This is similar to “despite this”. Example: “The study had its limitations, but it was nonetheless groundbreaking for its day.”

29. Nevertheless

Usage: This is the same as “nonetheless”. Example: “The study was flawed, but it was important nevertheless.”

30. Notwithstanding

Usage: This is another way of saying “nonetheless”. Example: “Notwithstanding the limitations of the methodology used, it was an important study in the development of how we view the workings of the human mind.”

Giving examples

Good essays always back up points with examples, but it’s going to get boring if you use the expression “for example” every time. Here are a couple of other ways of saying the same thing.

31. For instance

Example: “Some birds migrate to avoid harsher winter climates. Swallows, for instance, leave the UK in early winter and fly south…”

32. To give an illustration

Example: “To give an illustration of what I mean, let’s look at the case of…”

Signifying importance

When you want to demonstrate that a point is particularly important, there are several ways of highlighting it as such.

33. Significantly

Usage: Used to introduce a point that is loaded with meaning that might not be immediately apparent. Example: “Significantly, Tacitus omits to tell us the kind of gossip prevalent in Suetonius’ accounts of the same period.”

34. Notably

Usage: This can be used to mean “significantly” (as above), and it can also be used interchangeably with “in particular” (the example below demonstrates the first of these ways of using it). Example: “Actual figures are notably absent from Scholar A’s analysis.”

35. Importantly

Usage: Use “importantly” interchangeably with “significantly”. Example: “Importantly, Scholar A was being employed by X when he wrote this work, and was presumably therefore under pressure to portray the situation more favourably than he perhaps might otherwise have done.”

Summarising

You’ve almost made it to the end of the essay, but your work isn’t over yet. You need to end by wrapping up everything you’ve talked about, showing that you’ve considered the arguments on both sides and reached the most likely conclusion. Here are some words and phrases to help you.

36. In conclusion

Usage: Typically used to introduce the concluding paragraph or sentence of an essay, summarising what you’ve discussed in a broad overview. Example: “In conclusion, the evidence points almost exclusively to Argument A.”

37. Above all

Usage: Used to signify what you believe to be the most significant point, and the main takeaway from the essay. Example: “Above all, it seems pertinent to remember that…”

38. Persuasive

Usage: This is a useful word to use when summarising which argument you find most convincing. Example: “Scholar A’s point – that Constanze Mozart was motivated by financial gain – seems to me to be the most persuasive argument for her actions following Mozart’s death.”

39. Compelling

Usage: Use in the same way as “persuasive” above. Example: “The most compelling argument is presented by Scholar A.”

40. All things considered

Usage: This means “taking everything into account”. Example: “All things considered, it seems reasonable to assume that…”

How many of these words and phrases will you get into your next essay? And are any of your favourite essay terms missing from our list? Let us know in the comments below, or get in touch here to find out more about courses that can help you with your essays.

At Oxford Royale Academy, we offer a number of  summer school courses for young people who are keen to improve their essay writing skills. Click here to apply for one of our courses today, including law , business , medicine  and engineering .

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• Useful Quotes For UPSC Mains Exam Gs And Essay Papers

Important Quotes for UPSC Civil Services Mains Exam General Studies and Essay Papers

Using quotes from revered personalities to emphasise your point adds a lot of value to your answers in the IAS exam. With the introduction of the GS 4 paper (Ethics, Integrity and Aptitude) and the changing nature of the Essay paper (UPSC mains 2018 Essay paper had four topics related to quotes/philosophy/character), it has become quite necessary to include some relevant quotes in the answers.

For the UPSC Exam , selecting quotes is important as quoting some celebrity/non-entity is likely to do more harm than good. During the preparation phase, an IAS aspirant can either classify quotes based on the source or organise them under broad pertinent categories such as education, Justice, etc.

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In this article, we have compiled a list of quotes which are important from the UPSC syllabus point of view. Also, the two ways to categorise the quotes for quick revision are illustrated below. Candidates are advised to use the approach that suits their study process.

Important Quotes for UPSC GS and Essay

• Issue-based categories

The list given above is just a brief example. Aspirants should identify issues/keywords and make their list of UPSC relevant quotes.

• Quotes categorised by author/personality

Although comprehensive, the table of odd quotes above is by no means exhaustive. IAS aspirants should go through UPSC mains GS and essay papers from past years to understand how these quotes can come in handy and then compile and categorise their own lists.

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Amanda Hoover

Students Are Likely Writing Millions of Papers With AI

Students have submitted more than 22 million papers that may have used generative AI in the past year, new data released by plagiarism detection company Turnitin shows.

A year ago, Turnitin rolled out an AI writing detection tool that was trained on its trove of papers written by students as well as other AI-generated texts. Since then, more than 200 million papers have been reviewed by the detector, predominantly written by high school and college students. Turnitin found that 11 percent may contain AI-written language in 20 percent of its content, with 3 percent of the total papers reviewed getting flagged for having 80 percent or more AI writing. (Turnitin is owned by Advance, which also owns Condé Nast, publisher of WIRED.) Turnitin says its detector has a false positive rate of less than 1 percent when analyzing full documents.

ChatGPT’s launch was met with knee-jerk fears that the English class essay would die . The chatbot can synthesize information and distill it near-instantly—but that doesn’t mean it always gets it right. Generative AI has been known to hallucinate , creating its own facts and citing academic references that don’t actually exist. Generative AI chatbots have also been caught spitting out biased text on gender and race . Despite those flaws, students have used chatbots for research, organizing ideas, and as a ghostwriter . Traces of chatbots have even been found in peer-reviewed, published academic writing .

Teachers understandably want to hold students accountable for using generative AI without permission or disclosure. But that requires a reliable way to prove AI was used in a given assignment. Instructors have tried at times to find their own solutions to detecting AI in writing, using messy, untested methods to enforce rules , and distressing students. Further complicating the issue, some teachers are even using generative AI in their grading processes.

Detecting the use of gen AI is tricky. It’s not as easy as flagging plagiarism, because generated text is still original text. Plus, there’s nuance to how students use gen AI; some may ask chatbots to write their papers for them in large chunks or in full, while others may use the tools as an aid or a brainstorm partner.

Students also aren't tempted by only ChatGPT and similar large language models. So-called word spinners are another type of AI software that rewrites text, and may make it less obvious to a teacher that work was plagiarized or generated by AI. Turnitin’s AI detector has also been updated to detect word spinners, says Annie Chechitelli, the company’s chief product officer. It can also flag work that was rewritten by services like spell checker Grammarly, which now has its own generative AI tool . As familiar software increasingly adds generative AI components, what students can and can’t use becomes more muddled.

Detection tools themselves have a risk of bias. English language learners may be more likely to set them off; a 2023 study found a 61.3 percent false positive rate when evaluating Test of English as a Foreign Language (TOEFL) exams with seven different AI detectors. The study did not examine Turnitin’s version. The company says it has trained its detector on writing from English language learners as well as native English speakers. A study published in October found that Turnitin was among the most accurate of 16 AI language detectors in a test that had the tool examine undergraduate papers and AI-generated papers.

Andy Greenberg

Charlie Wood

Brian Barrett

Schools that use Turnitin had access to the AI detection software for a free pilot period, which ended at the start of this year. Chechitelli says a majority of the service’s clients have opted to purchase the AI detection. But the risks of false positives and bias against English learners have led some universities to ditch the tools for now. Montclair State University in New Jersey announced in November that it would pause use of Turnitin’s AI detector. Vanderbilt University and Northwestern University did the same last summer.

“This is hard. I understand why people want a tool,” says Emily Isaacs, executive director of the Office of Faculty Excellence at Montclair State. But Isaacs says the university is concerned about potentially biased results from AI detectors, as well as the fact that the tools can’t provide confirmation the way they can with plagiarism. Plus, Montclair State doesn’t want to put a blanket ban on AI, which will have some place in academia. With time and more trust in the tools, the policies could change. “It’s not a forever decision, it’s a now decision,” Isaacs says.

Chechitelli says the Turnitin tool shouldn’t be the only consideration in passing or failing a student. Instead, it’s a chance for teachers to start conversations with students that touch on all of the nuance in using generative AI. “People don’t really know where that line should be,” she says.

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CEO Andy Jassy’s 2023 Letter to Shareholders

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Dear Shareholders:

Last year at this time, I shared my enthusiasm and optimism for Amazon’s future. Today, I have even more. The reasons are many, but start with the progress we’ve made in our financial results and customer experiences, and extend to our continued innovation and the remarkable opportunities in front of us.

In 2023, Amazon’s total revenue grew 12% year-over-year (“YoY”) from $514B to $575B. By segment, North America revenue increased 12% YoY from $316B to $353B, International revenue grew 11% YoY from $118B to $131B, and AWS revenue increased 13% YoY from $80B to $91B.

Further, Amazon’s operating income and Free Cash Flow (“FCF”) dramatically improved. Operating income in 2023 improved 201% YoY from $12.2B (an operating margin of 2.4%) to $36.9B (an operating margin of 6.4%). Trailing Twelve Month FCF adjusted for equipment finance leases improved from -$12.8B in 2022 to $35.5B (up $48.3B).

While we’ve made meaningful progress on our financial measures, what we’re most pleased about is the continued customer experience improvements across our businesses.

In our Stores business, customers have enthusiastically responded to our relentless focus on selection, price, and convenience. We continue to have the broadest retail selection , with hundreds of millions of products available, tens of millions added last year alone, and several premium brands starting to list on Amazon (e.g. Coach, Victoria’s Secret, Pit Viper, Martha Stewart, Clinique, Lancôme, and Urban Decay).

Being sharp on price is always important , but particularly in an uncertain economy, where customers are careful about how much they’re spending. As a result, in Q4 2023, we kicked off the holiday season with Prime Big Deal Days, an exclusive event for Prime members to provide an early start on holiday shopping. This was followed by our extended Black Friday and Cyber Monday holiday shopping event, open to all customers, that became our largest revenue event ever. For all of 2023, customers saved nearly $24B across millions of deals and coupons, almost 70% more than the prior year.

We also continue to improve delivery speeds, breaking multiple company records . In 2023, Amazon delivered at the fastest speeds ever to Prime members, with more than 7 billion items arriving same or next day, including more than 4 billion in the U.S. and more than 2 billion in Europe. In the U.S., this result is the combination of two things. One is the benefit of regionalization, where we re-architected the network to store items closer to customers. The other is the expansion of same-day facilities, where in 2023, we increased the number of items delivered same day or overnight by nearly 70% YoY. As we get items to customers this fast, customers choose Amazon to fulfill their shopping needs more frequently, and we can see the results in various areas including how fast our everyday essentials business is growing (over 20% YoY in Q4 2023).

Our regionalization efforts have also trimmed transportation distances, helping lower our cost to serve . In 2023, for the first time since 2018, we reduced our cost to serve on a per unit basis globally. In the U.S. alone, cost to serve was down by more than $0.45 per unit YoY. Decreasing cost to serve allows us both to invest in speed improvements and afford adding more selection at lower Average Selling Prices (“ASPs”). More selection at lower prices puts us in consideration for more purchases.

As we look toward 2024 (and beyond), we’re not done lowering our cost to serve . We’ve challenged every closely held belief in our fulfillment network, and reevaluated every part of it, and found several areas where we believe we can lower costs even further while also delivering faster for customers. Our inbound fulfillment architecture and resulting inventory placement are areas of focus in 2024, and we have optimism there’s more upside for us.

Internationally , we like the trajectory of our established countries, and see meaningful progress in our emerging geographies (e.g. India, Brazil, Australia, Mexico, Middle East, Africa, etc.) as they continue to expand selection and features, and move toward profitability (in Q4 2023, Mexico became our latest international Stores locale to turn profitable). We have high conviction that these new geographies will continue to grow and be profitable in the long run.

Alongside our Stores business, Amazon’s Advertising progress remains strong , growing 24% YoY from $38B in 2022 to $47B in 2023, primarily driven by our sponsored ads. We’ve added Sponsored TV to this offering, a self-service solution for brands to create campaigns that can appear on up to 30+ streaming TV services, including Amazon Freevee and Twitch, and have no minimum spend. Recently, we’ve expanded our streaming TV advertising by introducing ads into Prime Video shows and movies, where brands can reach over 200 million monthly viewers in our most popular entertainment offerings, across hit movies and shows, award-winning Amazon MGM Originals, and live sports like Thursday Night Football . Streaming TV advertising is growing quickly and off to a strong start.

Shifting to AWS , we started 2023 seeing substantial cost optimization, with most companies trying to save money in an uncertain economy. Much of this optimization was catalyzed by AWS helping customers use the cloud more efficiently and leverage more powerful, price-performant AWS capabilities like Graviton chips (our generalized CPU chips that provide ~40% better price-performance than other leading x86 processors), S3 Intelligent Tiering (a storage class that uses AI to detect objects accessed less frequently and store them in less expensive storage layers), and Savings Plans (which give customers lower prices in exchange for longer commitments). This work diminished short-term revenue, but was best for customers, much appreciated, and should bode well for customers and AWS longer-term. By the end of 2023, we saw cost optimization attenuating, new deals accelerating, customers renewing at larger commitments over longer time periods, and migrations growing again.

The past year was also a significant delivery year for AWS. We announced our next generation of generalized CPU chips (Graviton4), which provides up to 30% better compute performance and 75% more memory bandwidth than its already-leading predecessor (Graviton3). We also announced AWS Trainium2 chips, which will deliver up to four times faster machine learning training for generative AI applications and three times more memory capacity than Trainium1. We continued expanding our AWS infrastructure footprint, now offering 105 Availability Zones within 33 geographic Regions globally, with six new Regions coming (Malaysia, Mexico, New Zealand, the Kingdom of Saudi Arabia, Thailand, and a second German region in Berlin). In Generative AI (“GenAI”), we added dozens of features to Amazon SageMaker to make it easier for developers to build new Foundation Models (“FMs”). We invented and delivered a new service (Amazon Bedrock) that lets companies leverage existing FMs to build GenAI applications. And, we launched the most capable coding assistant around in Amazon Q. Customers are excited about these capabilities, and we’re seeing significant traction in our GenAI offerings. (More on how we’re approaching GenAI and why we believe we’ll be successful later in the letter.)

We’re also making progress on many of our newer business investments that have the potential to be important to customers and Amazon long-term. Touching on two of them:

We have increasing conviction that Prime Video can be a large and profitable business on its own. This confidence is buoyed by the continued development of compelling, exclusive content (e.g. Thursday Night Football, Lord of the Rings, Reacher, The Boys, Citadel , Road House , etc.), Prime Video customers’ engagement with this content, growth in our marketplace programs (through our third-party Channels program, as well as the broad selection of shows and movies customers rent or buy), and the addition of advertising in Prime Video.

In October, we hit a major milestone in our journey to commercialize Project Kuiper when we launched two end-to-end prototype satellites into space, and successfully validated all key systems and sub-systems—rare in an initial launch like this. Kuiper is our low Earth orbit satellite initiative that aims to provide broadband connectivity to the 400-500 million households who don’t have it today (as well as governments and enterprises seeking better connectivity and performance in more remote areas), and is a very large revenue opportunity for Amazon. We’re on track to launch our first production satellites in 2024. We’ve still got a long way to go, but are encouraged by our progress.

Overall, 2023 was a strong year, and I’m grateful to our collective teams who delivered on behalf of customers. These results represent a lot of invention, collaboration, discipline, execution, and reimagination across Amazon. Yet, I think every one of us at Amazon believes that we have a long way to go, in every one of our businesses, before we exhaust how we can make customers’ lives better and easier, and there is considerable upside in each of the businesses in which we’re investing.

In my annual letter over the last three years, I’ve tried to give shareholders more insight into how we’re thinking about the company, the businesses we’re pursuing, our future opportunities, and what makes us tick. We operate in a diverse number of market segments, but what ties Amazon together is our joint mission to make customers’ lives better and easier every day. This is true across every customer segment we serve (consumers, sellers, brands, developers, enterprises, and creators). At our best, we’re not just customer obsessed, but also inventive, thinking several years out, learning like crazy, scrappy, delivering quickly, and operating like the world’s biggest start-up.

We spend enormous energy thinking about how to empower builders, inside and outside of our company. We characterize builders as people who like to invent. They like to dissect a customer experience, assess what’s wrong with it, and reinvent it. Builders tend not to be satisfied until the customer experience is perfect. This doesn’t hinder them from delivering improvements along the way, but it drives them to keep tinkering and iterating continually. While unafraid to invent from scratch, they have no hesitation about using high-quality, scalable, cost-effective components from others. What matters to builders is having the right tools to keep rapidly improving customer experiences.

The best way we know how to do this is by building primitive services . Think of them as discrete, foundational building blocks that builders can weave together in whatever combination they desire. Here’s how we described primitives in our 2003 AWS Vision document:

“Primitives are the raw parts or the most foundational-level building blocks for software developers. They’re indivisible (if they can be functionally split into two they must) and they do one thing really well. They’re meant to be used together rather than as solutions in and of themselves. And, we’ll build them for maximum developer flexibility. We won’t put a bunch of constraints on primitives to guard against developers hurting themselves.  Rather, we’ll optimize for developer freedom and innovation.”

Of course, this concept of primitives can be applied to more than software development, but they’re especially relevant in technology. And, over the last 20 years, primitives have been at the heart of how we’ve innovated quickly.

One of the many advantages to thinking in primitives is speed . Let me give you two counter examples that illustrate this point. First, we built a successful owned-inventory retail business in the early years at Amazon where we bought all our products from publishers, manufacturers, and distributors, stored them in our warehouses, and shipped them ourselves. Over time, we realized we could add broader selection and lower prices by allowing third-party sellers to list their offerings next to our own on our highly trafficked search and product detail pages. We’d built several core retail services (e.g. payments, search, ordering, browse, item management) that made trying different marketplace concepts simpler than if we didn’t have those components. A good set of primitives? Not really.

It turns out that these core components were too jumbled together and not partitioned right. We learned this the hard way when we partnered with companies like Target in our Merchant.com business in the early 2000s. The concept was that target.com would use Amazon’s ecommerce components as the backbone of its website, and then customize however they wished. To enable this arrangement, we had to deliver those components as separable capabilities through application programming interfaces (“APIs”). This decoupling was far more difficult than anticipated because we’d built so many dependencies between these services as Amazon grew so quickly the first few years.

This coupling was further highlighted by a heavyweight mechanism we used to operate called “NPI.” Any new initiative requiring work from multiple internal teams had to be reviewed by this NPI cabal where each team would communicate how many people-weeks their work would take. This bottleneck constrained what we accomplished, frustrated the heck out of us, and inspired us to eradicate it by refactoring these ecommerce components into true primitive services with well-documented, stable APIs that enabled our builders to use each other’s services without any coordination tax.

In the middle of the Target and NPI challenges, we were contemplating building a new set of infrastructure technology services that would allow both Amazon to move more quickly and external developers to build anything they imagined. This set of services became known as AWS, and the above experiences convinced us that we should build a set of primitive services that could be composed together how anybody saw fit. At that time, most technology offerings were very feature-rich, and tried to solve multiple jobs simultaneously. As a result, they often didn’t do any one job that well.

Our AWS primitive services were designed from the start to be different. They offered important, highly flexible, but focused functionality. For instance, our first major primitive was Amazon Simple Storage Service (“S3”) in March 2006 that aimed to provide highly secure object storage, at very high durability and availability, at Internet scale, and very low cost. In other words, be stellar at object storage. When we launched S3, developers were excited, and a bit mystified. It was a very useful primitive service, but they wondered, why just object storage? When we launched Amazon Elastic Compute Cloud (“EC2”) in August 2006 and Amazon SimpleDB in 2007, people realized we were building a set of primitive infrastructure services that would allow them to build anything they could imagine, much faster, more cost-effectively, and without having to manage or lay out capital upfront for the datacenter or hardware. As AWS unveiled these building blocks over time (we now have over 240 at builders’ disposal—meaningfully more than any other provider), whole companies sprang up quickly on top of AWS (e.g. Airbnb, Dropbox, Instagram, Pinterest, Stripe, etc.), industries reinvented themselves on AWS (e.g. streaming with Netflix, Disney+, Hulu, Max, Fox, Paramount), and even critical government agencies switched to AWS (e.g. CIA, along with several other U.S. Intelligence agencies). But, one of the lesser-recognized beneficiaries was Amazon’s own consumer businesses, which innovated at dramatic speed across retail, advertising, devices (e.g. Alexa and Fire TV), Prime Video and Music, Amazon Go, Drones, and many other endeavors by leveraging the speed with which AWS let them build. Primitives, done well, rapidly accelerate builders’ ability to innovate .

So, how do you build the right set of primitives?

Pursuing primitives is not a guarantee of success. There are many you could build, and even more ways to combine them. But, a good compass is to pick real customer problems you’re trying to solve .

Our logistics primitives are an instructive example. In Amazon’s early years, we built core capabilities around warehousing items, and then picking, packing, and shipping them quickly and reliably to customers. As we added third-party sellers to our marketplace, they frequently requested being able to use these same logistics capabilities. Because we’d built this initial set of logistics primitives, we were able to introduce Fulfillment by Amazon (“FBA”) in 2006, allowing sellers to use Amazon’s Fulfillment Network to store items, and then have us pick, pack, and ship them to customers, with the bonus of these products being available for fast, Prime delivery. This service has saved sellers substantial time and money (typically about 70% less expensive than doing themselves), and remains one of our most popular services. As more merchants began to operate their own direct-to-consumer (“DTC”) websites, many yearned to still use our fulfillment capabilities, while also accessing our payments and identity primitives to drive higher order conversion on their own websites (as Prime members have already shared this payment and identity information with Amazon). A couple years ago, we launched Buy with Prime to address this customer need. Prime members can check out quickly on DTC websites like they do on Amazon, and receive fast Prime shipping speeds on Buy with Prime items—increasing order conversion for merchants by ~25% vs. their default experience.

As our Stores business has grown substantially, and our supply chain become more complex, we’ve had to develop a slew of capabilities in order to offer customers unmatched selection, at low prices, and with very fast delivery times. We’ve become adept at getting products from other countries to the U.S., clearing customs, and then shipping to storage facilities. Because we don’t have enough space in our shipping fulfillment centers to store all the inventory needed to maintain our desired in-stock levels, we’ve built a set of lower-cost, upstream warehouses solely optimized for storage (without sophisticated end-user, pick, pack, and ship functions). Having these two pools of inventory has prompted us to build algorithms predicting when we’ll run out of inventory in our shipping fulfillment centers and automatically replenishing from these upstream warehouses. And, in the last few years, our scale and available alternatives have forced us to build our own last mile delivery capability (roughly the size of UPS) to affordably serve the number of consumers and sellers wanting to use Amazon.

We’ve solved these customer needs by building additional fulfillment primitives that both serve Amazon consumers better and address external sellers’ increasingly complex ecommerce activities. For instance, for sellers needing help importing products, we offer a Global Mile service that leverages our expertise here. To ship inventory from the border (or anywhere domestically) to our storage facilities, we enable sellers to use either our first-party Amazon Freight service or third-party freight partners via our Partnered Carrier Program. To store more inventory at lower cost to ensure higher in-stock rates and shorter delivery times, we’ve opened our upstream Amazon Warehousing and Distribution facilities to sellers (along with automated replenishment to our shipping fulfillment centers when needed). For those wanting to manage their own shipping, we’ve started allowing customers to use our last mile delivery network to deliver packages to their end-customers in a service called Amazon Shipping. And, for sellers who wish to use our fulfillment network as a central place to store inventory and ship items to customers regardless of where they ordered, we have a Multi-Channel Fulfillment service. These are all primitives that we’ve exposed to sellers.

Building in primitives meaningfully expands your degrees of freedom . You can keep your primitives to yourself and build compelling features and capabilities on top of them to allow your customers and business to reap the benefits of rapid innovation. You can offer primitives to external customers as paid services (as we have with AWS and our more recent logistics offerings). Or, you can compose these primitives into external, paid applications as we have with FBA, Buy with Prime, or Supply Chain by Amazon (a recently released logistics service that integrates several of our logistics primitives). But, you’ve got options. You’re only constrained by the primitives you’ve built and your imagination.

Take the new, same-day fulfillment facilities in our Stores business. They’re located in the largest metro areas around the U.S. (we currently have 58), house our top-moving 100,000 SKUs (but also cover millions of other SKUs that can be injected from nearby fulfillment centers into these same-day facilities), and streamline the time required to go from picking a customer’s order to being ready to ship to as little as 11 minutes. These facilities also constitute our lowest cost to serve in the network. The experience has been so positive for customers that we’re planning to double the number of these facilities.

But, how else might we use this capability if we think of it as a core building block? We have a very large and growing grocery business in organic grocery (with Whole Foods Market) and non-perishable goods (e.g. consumables, canned goods, health and beauty products, etc.). We’ve been working hard on building a mass, physical store offering (Amazon Fresh) that offers a great perishable experience; however, what if we used our same-day facilities to enable customers to easily add milk, eggs, or other perishable items to any Amazon order and get same day? It might change how people think of splitting up their weekly grocery shopping, and make perishable shopping as convenient as non-perishable shopping already is.

Or, take a service that some people have questioned, but that’s making substantial progress and we think of as a very valuable future primitive capability—our delivery drones (called Prime Air). Drones will eventually allow us to deliver packages to customers in less than an hour. It won’t start off being available for all sizes of packages and in all locations, but we believe it’ll be pervasive over time. Think about how the experience of ordering perishable items changes with sub-one-hour delivery?

The same is true for Amazon Pharmacy. Need throat lozenges, Advil, an antibiotic, or some other medication? Same-day facilities already deliver many of these items within hours, and that will only get shorter as we launch Prime Air more expansively. Highly flexible building blocks can be composed across businesses and in new combinations that change what’s possible for customers.

Being intentional about building primitives requires patience . Releasing the first couple primitive services can sometimes feel random to customers (or the public at large) before we’ve unveiled how these building blocks come together. I’ve mentioned AWS and S3 as an example, but our Health offering is another. In the last 10 years, we’ve tried several Health experiments across various teams—but they were not driven by our primitives approach. This changed in 2022 when we applied our primitives thinking to the enormous global healthcare problem and opportunity. We’ve now created several important building blocks to help transform the customer health experience: Acute Care (via Amazon Clinic), Primary Care (via One Medical), and a Pharmacy service to buy whatever medication a patient may need. Because of our growing success, Amazon customers are now asking us to help them with all kinds of wellness and nutrition opportunities—which can be partially unlocked with some of our existing grocery building blocks, including Whole Foods Market or Amazon Fresh.

As a builder, it’s hard to wait for these building blocks to be built versus just combining a bunch of components together to solve a specific problem. The latter can be faster, but almost always slows you down in the future. We’ve seen this temptation in our robotics efforts in our fulfillment network. There are dozens of processes we seek to automate to improve safety, productivity, and cost. Some of the biggest opportunities require invention in domains such as storage automation, manipulation, sortation, mobility of large cages across long distances, and automatic identification of items. Many teams would skip right to the complex solution, baking in “just enough” of these disciplines to make a concerted solution work, but which doesn’t solve much more, can’t easily be evolved as new requirements emerge, and that can’t be reused for other initiatives needing many of the same components. However, when you think in primitives, like our Robotics team does, you prioritize the building blocks, picking important initiatives that can benefit from each of these primitives, but which build the tool chest to compose more freely (and quickly) for future and complex needs. Our Robotics team has built primitives in each of the above domains that will be lynchpins in our next set of automation, which includes multi-floor storage, trailer loading and unloading, large pallet mobility, and more flexible sortation across our outbound processes (including in vehicles). The team is also building a set of foundation AI models to better identify products in complex environments, optimize the movement of our growing robotic fleet, and better manage the bottlenecks in our facilities.

Sometimes, people ask us “what’s your next pillar? You have Marketplace, Prime, and AWS, what’s next?” This, of course, is a thought-provoking question. However, a question people never ask, and might be even more interesting is what’s the next set of primitives you’re building that enables breakthrough customer experiences? If you asked me today, I’d lead with Generative AI (“GenAI”).

Much of the early public attention has focused on GenAI applications , with the remarkable 2022 launch of ChatGPT. But, to our “primitive” way of thinking, there are three distinct layers in the GenAI stack, each of which is gigantic, and each of which we’re deeply investing.

The bottom layer is for developers and companies wanting to build foundation models (“FMs”). The primary primitives are the compute required to train models and generate inferences (or predictions), and the software that makes it easier to build these models. Starting with compute, the key is the chip inside it. To date, virtually all the leading FMs have been trained on Nvidia chips, and we continue to offer the broadest collection of Nvidia instances of any provider. That said, supply has been scarce and cost remains an issue as customers scale their models and applications. Customers have asked us to push the envelope on price-performance for AI chips, just as we have with Graviton for generalized CPU chips. As a result, we’ve built custom AI training chips (named Trainium) and inference chips (named Inferentia). In 2023, we announced second versions of our Trainium and Inferentia chips, which are both meaningfully more price-performant than their first versions and other alternatives. This past fall, leading FM-maker, Anthropic, announced it would use Trainium and Inferentia to build, train, and deploy its future FMs. We already have several customers using our AI chips, including Anthropic, Airbnb, Hugging Face, Qualtrics, Ricoh, and Snap.

Customers building their own FM must tackle several challenges in getting a model into production. Getting data organized and fine-tuned, building scalable and efficient training infrastructure, and then deploying models at scale in a low latency, cost-efficient manner is hard. It’s why we’ve built Amazon SageMaker, a managed, end-to-end service that’s been a game changer for developers in preparing their data for AI, managing experiments, training models faster (e.g. Perplexity AI trains models 40% faster in SageMaker), lowering inference latency (e.g. Workday has reduced inference latency by 80% with SageMaker), and improving developer productivity (e.g. NatWest reduced its time-to-value for AI from 12-18 months to under seven months using SageMaker).

The middle layer is for customers seeking to leverage an existing FM, customize it with their own data, and leverage a leading cloud provider’s security and features to build a GenAI application—all as a managed service. Amazon Bedrock invented this layer and provides customers with the easiest way to build and scale GenAI applications with the broadest selection of first- and third-party FMs, as well as leading ease-of-use capabilities that allow GenAI builders to get higher quality model outputs more quickly. Bedrock is off to a very strong start with tens of thousands of active customers after just a few months. The team continues to iterate rapidly on Bedrock, recently delivering Guardrails (to safeguard what questions applications will answer), Knowledge Bases (to expand models’ knowledge base with Retrieval Augmented Generation—or RAG—and real-time queries), Agents (to complete multi-step tasks), and Fine-Tuning (to keep teaching and refining models), all of which improve customers’ application quality. We also just added new models from Anthropic (their newly-released Claude 3 is the best performing large language model in the world), Meta (with Llama 2), Mistral, Stability AI, Cohere, and our own Amazon Titan family of FMs. What customers have learned at this early stage of GenAI is that there’s meaningful iteration required to build a production GenAI application with the requisite enterprise quality at the cost and latency needed. Customers don’t want only one model. They want access to various models and model sizes for different types of applications. Customers want a service that makes this experimenting and iterating simple, and this is what Bedrock does, which is why customers are so excited about it. Customers using Bedrock already include ADP, Amdocs, Bridgewater Associates, Broadridge, Clariant, Dana-Farber Cancer Institute, Delta Air Lines, Druva, Genesys, Genomics England, GoDaddy, Intuit, KT, Lonely Planet, LexisNexis, Netsmart, Perplexity AI, Pfizer, PGA TOUR, Ricoh, Rocket Companies, and Siemens.

The top layer of this stack is the application layer. We’re building a substantial number of GenAI applications across every Amazon consumer business. These range from Rufus (our new, AI-powered shopping assistant), to an even more intelligent and capable Alexa, to advertising capabilities (making it simple with natural language prompts to generate, customize, and edit high-quality images, advertising copy, and videos), to customer and seller service productivity apps, to dozens of others. We’re also building several apps in AWS, including arguably the most compelling early GenAI use case—a coding companion. We recently launched Amazon Q, an expert on AWS that writes, debugs, tests, and implements code, while also doing transformations (like moving from an old version of Java to a new one), and querying customers’ various data repositories (e.g. Intranets, wikis, Salesforce, Amazon S3, ServiceNow, Slack, Atlassian, etc.) to answer questions, summarize data, carry on coherent conversation, and take action. Q is the most capable work assistant available today and evolving fast.

While we’re building a substantial number of GenAI applications ourselves, the vast majority will ultimately be built by other companies. However, what we’re building in AWS is not just a compelling app or foundation model. These AWS services, at all three layers of the stack, comprise a set of primitives that democratize this next seminal phase of AI, and will empower internal and external builders to transform virtually every customer experience that we know (and invent altogether new ones as well). We’re optimistic that much of this world-changing AI will be built on top of AWS.

(By the way, don’t underestimate the importance of security in GenAI. Customers’ AI models contain some of their most sensitive data. AWS and its partners offer the strongest security capabilities and track record in the world; and as a result, more and more customers want to run their GenAI on AWS.)

Recently, I was asked a provocative question—how does Amazon remain resilient? While simple in its wording, it’s profound because it gets to the heart of our success to date as well as for the future. The answer lies in our discipline around deeply held principles: 1/ hiring builders who are motivated to continually improve and expand what’s possible; 2/ solving real customer challenges, rather than what we think may be interesting technology; 3/ building in primitives so that we can innovate and experiment at the highest rate; 4/ not wasting time trying to fight gravity (spoiler alert: you always lose)—when we discover technology that enables better customer experiences, we embrace it; 5/ accepting and learning from failed experiments—actually becoming more energized to try again, with new knowledge to employ.

Today, we continue to operate in times of unprecedented change that come with unusual opportunities for growth across the areas in which we operate. For instance, while we have a nearly $500B consumer business, about 80% of the worldwide retail market segment still resides in physical stores. Similarly, with a cloud computing business at nearly a $100B revenue run rate, more than 85% of the global IT spend is still on-premises. These businesses will keep shifting online and into the cloud. In Media and Advertising, content will continue to migrate from linear formats to streaming. Globally, hundreds of millions of people who don’t have adequate broadband access will gain that connectivity in the next few years. Last but certainly not least, Generative AI may be the largest technology transformation since the cloud (which itself, is still in the early stages), and perhaps since the Internet. Unlike the mass modernization of on-premises infrastructure to the cloud, where there’s work required to migrate, this GenAI revolution will be built from the start on top of the cloud. The amount of societal and business benefit from the solutions that will be possible will astound us all.

There has never been a time in Amazon’s history where we’ve felt there is so much opportunity to make our customers’ lives better and easier. We’re incredibly excited about what’s possible, focused on inventing the future, and look forward to working together to make it so.

Andy Jassy President and Chief Executive Officer Amazon.com, Inc.

P.S. As we have always done, our original 1997 Shareholder Letter follows. What’s written there is as true today as it was in 1997.

To our shareholders:

Amazon.com passed many milestones in 1997: by year-end, we had served more than 1.5 million customers, yielding 838% revenue growth to $147.8 million, and extended our market leadership despite aggressive competitive entry.

But this is Day 1 for the Internet and, if we execute well, for Amazon.com. Today, online commerce saves customers money and precious time. Tomorrow, through personalization, online commerce will accelerate the very process of discovery. Amazon.com uses the Internet to create real value for its customers and, by doing so, hopes to create an enduring franchise, even in established and large markets.

We have a window of opportunity as larger players marshal the resources to pursue the online opportunity and as customers, new to purchasing online, are receptive to forming new relationships. The competitive landscape has continued to evolve at a fast pace. Many large players have moved online with credible offerings and have devoted substantial energy and resources to building awareness, traffic, and sales. Our goal is to move quickly to solidify and extend our current position while we begin to pursue the online commerce opportunities in other areas. We see substantial opportunity in the large markets we are targeting. This strategy is not without risk: it requires serious investment and crisp execution against established franchise leaders.

It’s All About the Long Term

We believe that a fundamental measure of our success will be the shareholder value we create over the long term . This value will be a direct result of our ability to extend and solidify our current market leadership position. The stronger our market leadership, the more powerful our economic model. Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.

Our decisions have consistently reflected this focus. We first measure ourselves in terms of the metrics most indicative of our market leadership: customer and revenue growth, the degree to which our customers continue to purchase from us on a repeat basis, and the strength of our brand. We have invested and will continue to invest aggressively to expand and leverage our customer base, brand, and infrastructure as we move to establish an enduring franchise.

Because of our emphasis on the long term, we may make decisions and weigh tradeoffs differently than some companies. Accordingly, we want to share with you our fundamental management and decision-making approach so that you, our shareholders, may confirm that it is consistent with your investment philosophy:

• We will continue to focus relentlessly on our customers.
• We will continue to make investment decisions in light of long-term market leadership considerations rather than short-term profitability considerations or short-term Wall Street reactions.
• We will continue to measure our programs and the effectiveness of our investments analytically, to jettison those that do not provide acceptable returns, and to step up our investment in those that work best. We will continue to learn from both our successes and our failures.
• We will make bold rather than timid investment decisions where we see a sufficient probability of gaining market leadership advantages. Some of these investments will pay off, others will not, and we will have learned another valuable lesson in either case.
• When forced to choose between optimizing the appearance of our GAAP accounting and maximizing the present value of future cash flows, we’ll take the cash flows.
• We will share our strategic thought processes with you when we make bold choices (to the extent competitive pressures allow), so that you may evaluate for yourselves whether we are making rational long-term leadership investments.
• We will work hard to spend wisely and maintain our lean culture. We understand the importance of continually reinforcing a cost-conscious culture, particularly in a business incurring net losses.
• We will balance our focus on growth with emphasis on long-term profitability and capital management. At this stage, we choose to prioritize growth because we believe that scale is central to achieving the potential of our business model.
• We will continue to focus on hiring and retaining versatile and talented employees, and continue to weight their compensation to stock options rather than cash. We know our success will be largely affected by our ability to attract and retain a motivated employee base, each of whom must think like, and therefore must actually be, an owner.

We aren’t so bold as to claim that the above is the “right” investment philosophy, but it’s ours, and we would be remiss if we weren’t clear in the approach we have taken and will continue to take.

With this foundation, we would like to turn to a review of our business focus, our progress in 1997, and our outlook for the future.

Obsess Over Customers

From the beginning, our focus has been on offering our customers compelling value. We realized that the Web was, and still is, the World Wide Wait. Therefore, we set out to offer customers something they simply could not get any other way, and began serving them with books. We brought them much more selection than was possible in a physical store (our store would now occupy 6 football fields), and presented it in a useful, easy- to-search, and easy-to-browse format in a store open 365 days a year, 24 hours a day. We maintained a dogged focus on improving the shopping experience, and in 1997 substantially enhanced our store. We now offer customers gift certificates, 1-Click shopping℠, and vastly more reviews, content, browsing options, and recommendation features. We dramatically lowered prices, further increasing customer value. Word of mouth remains the most powerful customer acquisition tool we have, and we are grateful for the trust our customers have placed in us. Repeat purchases and word of mouth have combined to make Amazon.com the market leader in online bookselling.

By many measures, Amazon.com came a long way in 1997:

• Sales grew from $15.7 million in 1996 to $147.8 million – an 838% increase.
• Cumulative customer accounts grew from 180,000 to 1,510,000 – a 738% increase.
• The percentage of orders from repeat customers grew from over 46% in the fourth quarter of 1996 to over 58% in the same period in 1997.
• In terms of audience reach, per Media Metrix, our Web site went from a rank of 90th to within the top 20.
• We established long-term relationships with many important strategic partners, including America Online, Yahoo!, Excite, Netscape, GeoCities, AltaVista, @Home, and Prodigy.

Infrastructure

During 1997, we worked hard to expand our business infrastructure to support these greatly increased traffic, sales, and service levels:

• Amazon.com’s employee base grew from 158 to 614, and we significantly strengthened our management team.
• Distribution center capacity grew from 50,000 to 285,000 square feet, including a 70% expansion of our Seattle facilities and the launch of our second distribution center in Delaware in November.
• Inventories rose to over 200,000 titles at year-end, enabling us to improve availability for our customers.
• Our cash and investment balances at year-end were $125 million, thanks to our initial public offering in May 1997 and our $75 million loan, affording us substantial strategic flexibility.

Our Employees

The past year’s success is the product of a talented, smart, hard-working group, and I take great pride in being a part of this team. Setting the bar high in our approach to hiring has been, and will continue to be, the single most important element of Amazon.com’s success.

It’s not easy to work here (when I interview people I tell them, “You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three”), but we are working to build something important, something that matters to our customers, something that we can all tell our grandchildren about. Such things aren’t meant to be easy. We are incredibly fortunate to have this group of dedicated employees whose sacrifices and passion build Amazon.com.

Goals for 1998

We are still in the early stages of learning how to bring new value to our customers through Internet commerce and merchandising. Our goal remains to continue to solidify and extend our brand and customer base. This requires sustained investment in systems and infrastructure to support outstanding customer convenience, selection, and service while we grow. We are planning to add music to our product offering, and over time we believe that other products may be prudent investments. We also believe there are significant opportunities to better serve our customers overseas, such as reducing delivery times and better tailoring the customer experience. To be certain, a big part of the challenge for us will lie not in finding new ways to expand our business, but in prioritizing our investments.

We now know vastly more about online commerce than when Amazon.com was founded, but we still have so much to learn. Though we are optimistic, we must remain vigilant and maintain a sense of urgency. The challenges and hurdles we will face to make our long-term vision for Amazon.com a reality are several: aggressive, capable, well-funded competition; considerable growth challenges and execution risk; the risks of product and geographic expansion; and the need for large continuing investments to meet an expanding market opportunity. However, as we’ve long said, online bookselling, and online commerce in general, should prove to be a very large market, and it’s likely that a number of companies will see significant benefit. We feel good about what we’ve done, and even more excited about what we want to do.

1997 was indeed an incredible year. We at Amazon.com are grateful to our customers for their business and trust, to each other for our hard work, and to our shareholders for their support and encouragement.

Jeffrey P. Bezos Founder and Chief Executive Officer Amazon.com, Inc.

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