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Snap offers as much as $500,000 in base salary to top Snapchat talent. Here's pay data on US jobs in engineering, sales, and more.
- Snap is hiring in areas like sales, engineering, and product development.
- Business Insider analyzed public work-visa data to see how much Snap pays in the US for certain roles.
- The company has offered salaries starting at $45,282 and reaching $500,000 — and even $1.95 million for one job.
2024 could be a banner year for Snap.
Snap reached 414 million daily active users last year, 10% more than in 2022, primarily due to increased engagement in programs like Spotlight and stories made by Snap Stars .
The social-media platform's revenue growth was relatively flat. But 2024 could bring a rebound with a big boost in advertising spending; the World Advertising Research Center estimated the company's ad revenue would grow by 13.7% to $5.2 billion by the end of the year. Political ad dollars will be in free flow, thanks to the biggest global election year in history, which includes the US presidential election.
Despite laying off full-time staff earlier this year, Snap has open roles in areas including engineering, sales, and marketing. On April 12, Snap had globally listed 142 open positions on its jobs board, including 88 openings in US cities.
The company had about 5,289 full-time employees at the end of 2023.
Business Insider analyzed work-visa disclosures released by the US Office of Foreign Labor Certification to see what the Snapchat parent pays for 229 different roles.
The public data shows how much the tech company offered foreign staffers it sought to hire in the US for jobs including product, marketing, research, and engineering roles.
According to the Department of Labor documentation, these are the base salaries companies declare in foreign-labor-certification applications that they'll pay for certain roles. The data doesn't include other forms of compensation like stock options and bonuses.
The data includes 1,050 Snap Inc. applications, from October 1, 2021, to December 31, 2023. Most of the jobs were based in Santa Monica, Seattle, Mountain View, Palo Alto, New York, or San Francisco.
Based on the data, Snap offered in late 2021 through the end of 2023 annual base salaries ranging from $45,282 to $1.95 million for various roles. The median salary range was $148,013 to $180,000, by Business Insider's analysis.
The $1.95 million salary appeared to be an anomaly, based on Business Insider's analysis. Other top talent within the company, including a product VP role included in the data as well as Snap's chief financial and business officers and head of engineering, have made as much as $500,000 in base salary, according to company filings.
In May 2022, the company said it was committed to paying all employees a livable wage that "contributes to healthy work-life integration and to the local economy in which we work." It offered a minimum of $15,000 in equity grants to new hires and said its baseline annual pay rate for employees at its Santa Monica headquarters is $70,000.
Snap declined to comment on the public data.
The pay data is detailed below, broken down by job title and field.
Related stories
Many of Snap's applications included annual salary ranges rather than a single salary for a given role. For example, Snap included a pay rate of $97,760 and $140,000 a year for one software engineer position. We included these ranges below. In cases where Snap submitted multiple applications for a particular job, such as a level III software engineer, we included the lowest and highest salary for the role as well as the median range.
Data and research
Salaries for data and research jobs at Snap included:
- Applied Data Scientist (4) : $99,195 to $215,000; median range $127,088 to $167,500
- Applied Data Scientist (5) : $116,979 to $215,000
- Applied Research Scientist (3) : $110,032 to $155,000
- Applied Research Scientist (4) : $130,811 to $185,000; median range $152,391 to $175,000
- Applied Research Scientist (5) : $117,250 to $195,000; median range $117,250 to $195,000
- Data Analyst, Customer Operations : $67,205 to $112,200
- Data Engineer (4) : $118,373 to $190,000; median range $140,920 to $182,500
- Data Scientist (3) : $77,189 to $140,000; median range $78,063 to $140,000
- Data Scientist (4) : $104,832 to $189,625; median range $120,848 to $170,000
- Data Scientist Manager (6) : $206,482 to $220,000
- Data Scientist, Product : $130,000
- Data Scientist, Product (3) : $74,984 to $160,000; median range $74,984 to $160,000
- Director, Data Science (8) : $206,482 to $350,000
- Engineering Data Scientist : $155,000
- Engineering Data Scientist (1) : $60,174 to $130,000
- Engineering Data Scientist (3) : $72,259 to $152,500; median range $113,090 to $146,250
- Engineering Data Scientist (4) : $112,112 to $183,535; median rate $123,968 to $170,865
- Forensic Data Scientist (4) : $104,832 to $165,000
- Group Analyst : $69,826 to $110,000; median rate $72,696 to $110,000
- Group Analyst (1) : $69,826 to $110,000
- Group Analyst Manager : $153,525 to $155,000
- Lead Data Scientist, People Analytics (5) : $143,978 to $167,700
- Lead Research Scientist (6) : $260,666 to $300,000
- Manager, Applied Research : $205,733 to $212,534; median range $205,733 to $212,534
- Product Data Scientist (3) : $81,099 to $150,500
- Product Data Scientist (4) : $127,088 to $160,000
- Product Data Scientist (5) : $143,978 to $202,800
- Research Scientist : $113,277 to $165,000
- Research Scientist (2) : $109,762 to $140,000
- Research Scientist (4) : $139,339 to $182,000; median range $153,813 to $180,000
- Research Scientist, Computational Imaging : $89,877 to $175,000
- Senior Data Scientist (5) : $116,979 to $249,938; median range $143,978 to $211,440
- Senior Research Scientist (5) : $178,859 to $215,000
Engineering and IT
Salaries for engineering and IT jobs at Snap included:
- Application Engineer (3) : $78,125 to $125,000
- Application Engineer (4) : $116,938 to $165,000
- Application Engineer, CRM Technology (4) : $160,000
- Application Engineer, Finance Technology (5) : $221,530 to $256,218
- Application Engineer, Finance Technology Level (4) : $192,941 to $205,000
- Applications Engineer (3) : $102,544 to $150,000; median range $122,672 to $150,000
- Applications Engineer (4) : $121,222 to $195,000; median range $144,726 to $181,047
- Applications Engineer (5) : $192,941 to $225,070
- AR Engineer : $121,160 to $175,850
- AR Engineer (3) : $79,914 to $150,000
- AR Engineer (4) : $124,987 to $176,990; median range $130,718 to $170,995
- Backend Engineer - AWS : $166,400
- Backend Software Engineer : $197,600
- Backend Software Engineer (4) : $155,418 to $195,000; median range $155,418 to $192,500
- Design Engineer (3) : $118,373 to $145,000
- Design Engineer (4) : $118,373 to $155,000
- Design Engineer, Snap Lab (4) : $118,373 to $155,000
- Electrical Engineer (4) : $122,699 to $170,000
- Electrical Engineer (5) : $135,075 to $205,000
- Engineering Manager : $212,243 to $235,500; median rate $212,243 to $230,250
- Engineering Manager (4) : $226,928 to $260,000
- Engineering Manager (6) : $184,080 to $280,000; median rate $228,426 to $255,000
- Engineering Manager (Demand Platform) : $160,971 to $219,300
- Engineering Program Manager (5) : $157,576 to $181,188; median rate $157,576 to $181,188
- Interactive Engineer (4) : $155,000
- IT Applications Engineer (4) : $111,176 to $165,000; median range $134,327 to $162,500
- IT Corp Services (3) : $70,075 to $95,000
- Machine Learning Engineer : $177,630 to $245,000
- Machine Learning Engineer (3) : $75,462 to $170,000; median range $75,462 to $150,000
- Machine Learning Engineer (4) : $118,373 to $220,000; median range $155,746 to $190,000
- Machine Learning Engineer (5) : $139,818 to $256,741; median range $183,310 to $230,760
- Machine Learning Engineer (6) : $145,454 to $301,633; median range $192,941 to $260,000
- Machine Learning Engineer (Research) : $185,000
- Machine Learning Engineer, Augmented Reality (5) : $184,080 to $210,000
- Machine Learning Infrastructure Engineer, Perception (3) : $97,760 to $150,000
- Manager, Application Engineering : $117,000 to $207,971
- Manager, CRM Technology (6) : $217,755 to $239,000
- Manager, Machine Learning Engineer (5) : $184,163 to $221,540
- Manager, Machine Learning Engineering : $219,450
- Manager, Machine Learning Engineering (6) : $266,926 to $292,860
- Manager, Partner Engineer (6) : $212,243 to $258,100
- Manager, Partner Engineering : $240,000
- Manager, Partner Engineering (5) : $172,536 to $208,978
- Manager, Quality Engineering : $207,000
- Manager, Quality Engineering (5) : $164,050 to $193,200
- Manager, Quality Engineering (6) : $204,506 to $249,100
- Manager, Security Engineering (5) : $147,410 to $252,720; median range $205,733 to $243,000
- Manager, Security Engineering (6) : $217,755 to $289,224
- Manager, Software Engineer (6) : $192,941 to $255,000; median range $209,935 to $250,688
- Manager, Software Engineering : $184,163 to $269,343; median range $211,141 to $236,950
- Manager, Software Engineering (5) : $184,080 to $246,263; median range $189,488 to $234,000
- Manager, Software Engineering (6) : $160,826 to $290,000; median range $195,281 to $250,000
- Network Engineer (4) : $155,000
- Network Engineer (5) : $176,616 to $225,000
- Offensive Security Engineer (2) : $89,835 to $153,000; median range $89,835 to $140,000
- Offensive Security Engineer (3) : $89,835 to $140,000
- Oracle Systems Administrator (4) : $95,472 to $160,000
- Partner Engineer (5) : $210,704 to $260,325
- Privacy Engineer (4) : $124,987 to $203,675; median range $150,137 to $176,375
- Privacy Software Engineer (3) : $75,462 to $140,000
- Product Design Engineer (6) : $126,464 to $239,200
- Quality Assurance Engineer (4) : $85,987 to $164,800; median range $125,394 to $149,350
- Quality Engineer : $140,000
- Quality Engineer (3) : $45,282 to $135,500; median range $50,315 to $134,700
- Quality Engineer (4) : $89,835 to $177,375; median range $124,301 to $165,000
- Quality Engineer (5) : $138,050 to $200,000
- Security Engineer : $149,136 to $186,665
- Security Engineer (3) : $75,462 to $169,120; median range $89,835 to $153,000
- Security Engineer (4) : $118,373 to $211,248; median range $137,840 to $193,010
- Security Engineer (5) : $147,410 to $268,402; median range $147,410 to $230,000
- Senior Engineering Manager : $184,080 to $290,000
- Senior Manager, Software Engineer (7) : $211,141 to $330,000; median range $239,034 to $321,095
- Senior Manager, Software Engineering : $204,506 to $280,000; median range $242,253 to $260,000
- Senior Manager, Software Engineering (7) : $212,243 to $290,000
- Software Engineer : $97,760 to $185,000; median range $146,328 to $178,688
- Software Engineer - iOS Development (Discover & Stories) : $195,700
- Software Engineer (3) : $65,707 to $169,950; median range $104,291 to $145,000
- Software Engineer (4) : $109,138 to $1,950,000; median range $149,136 to $178,028
- Software Engineer (5) : $139,818 to $268,000; median range $184,080 to $225,000
- Software Engineer (6) : $132,683 to $292,977; median range $182,312 to $271,130
- Software Engineer (Ads Delivery Infrastructure) : $190,000
- Software Engineer (Android) : $140,000
- Software Engineer (Anti-Abuse) : $170,000 to $180,000; median range $170,000 to $180,000
- Software Engineer (Camera Platform) : $195,700
- Software Engineer (Discover Experience) : $170,000
- Software Engineer (Full Stack) : $144,200 to $169,950; median $167,000
- Software Engineer (Games Platform) : $190,000 to $195,700; median $192,850
- Software Engineer (Infrastructure) : $216,300
- Software Engineer (Lens Studio) : $195,000
- Software Engineer (Machine Learning) : $190,000 to $220,500; median $205,250
- Software Engineer (Maps & Local) : $174,900
- Software Engineer (Maps Client) : $140,000
- Software Engineer (Memories) : $144,200
- Software Engineer (Messaging) : $140,000
- Software Engineer (Observability Infrastructure) : $206,000
- Software Engineer (Performance Tools) : $170,775
- Software Engineer (Product Catalog Services) : $140,000
- Software Engineer (Test Platform) : $160,000
- Software Engineer In Test (4) : $118,373 to $170,000
- Software Engineer, Android (4) : $144,726 to $185,000; median range $151,102 to $182,500
- Software Engineer, Android (5) : $184,080 to $220,000
- Software Engineer, Android (6) : $167,710 to $245,000; median range $167,710 to $245,000
- Software Engineer, Augmented Reality (4) : $157,477 to $170,000
- Software Engineer, Backend : $140,920 to $180,000
- Software Engineer, Backend (3) : $97,760 to $150,000; median range $104,291 to $145,000
- Software Engineer, Backend (4) : $118,373 to $185,000; median range $140,920 to $175,000
- Software Engineer, Backend (5) : $184,080 to $220,000; median range $184,080 to $217,500
- Software Engineer, Front End (4) : $157,477 to $170,000
- Software Engineer, Graphics : $150,000
- Software Engineer, Machine Learning (4) : $121,160 to $175,000
- Software Engineer, Manager : $212,243 to $223,080
- Software Engineering Manager : $212,243 to $225,000
- Solutions Engineer : $210,704 to $245,000
- Solutions Engineer (5) : $115,648 to $245,000; median range $120,869 to $245,000
- Systems Engineer (4) : $170,914 to $174,500
- Technical Product Manager, CRM Technology : $198,672
- Technical Program Manager (3) : $80,662 to $120,000
- Technical Program Manager (4) : $95,347 to $175,000; median range $97,178 to $172,500
- Technical Program Manager (5) : $118,310 to $220,000; median range $161,564 to $193,310
- Technical Program Manager (6) : $104,749 to $247,508; median range $157,727 to $233,754
- Technical Program Manager, Ad Platform (5) : $185,099 to $210,000
- Technical Program Manager, Generative ML (4) : $99,466 to $180,000
- Video Engineer (4) : $97,594 to $175,000
- Wireless Network Engineer (3) : $97,261 to $138,185; median range $97,261 to $133,365
Marketing and sales
Salaries for advertising, marketing, and sales jobs at Snap included:
- Account Executive : $98,275 to $123,052; median range $104,138 to $123,052
- Account Executive (4) : $119,604 to $125,751; median range $119,604 to $122,750
- Account Manager (3) : $72,925 to $100,000; median range $72,925 to $100,000
- Ad Product Quality Analyst (1) : $72,696 to $79,997
- Agency Partner (5) : $159,058 to $173,100
- Content Specialist (4) : $95,347 to $125,000
- Creative Strategy Lead (4) : $141,128 to $150,000
- Group Product Marketing Manager (7) : $285,334 to $295,000
- Growth Manager (4) : $125,486 to $165,000
- Head of Content Design : $111,738 to $245,000
- Manager, Account Management : $140,000 to $196,934; median range $159,245 to $160,000
- Manager, Account Management (6) : $155,929 to $170,000
- Manager, Global Partnerships : $165,000
- Manager, Sales Operations (6) : $196,498 to $225,000
- Marketing Manager, AR/Camera : $160,638 to $170,000
- Marketing Science Lead (3) : $118,936 to $134,375
- Marketing Science Lead (4) : $135,782 to $200,000; median range $139,110 to $197,500
- Marketing Science Lead (6) : $109,928 to $240,000
- Marketing Science Partner (3) : $69,826 to $150,000; median range $79,831 to $137,500
- Product Marketing Manager (2) : $76,972 to $86,000
- Product Marketing Manager (5) : $141,346 to $180,000
- Sales Operations Lead (5) : $117,146 to $165,000
- Senior Account Executive (5) : $125,362 to $149,000
Product and design
Salaries for product and design roles at Snap included:
- 3D Designer : $144,200
- Creative, Design (3) : $105,997 to $120,000
- AR Designer, R&D (4) : $136,906 to $180,000
- AR Designer, VFX (4) : $106,288 to $134,500
- Group Interface Design Manager : $177,549 to $218,500
- Group Product Manager (6) : $119,475 to $260,000; median rate $141,638 to $242,500
- Interface Designer (2) : $150,000
- Interface Designer (4) : $170,500
- IT Applications Product Manager (4) : $205,000
- IT Product Manager, Finance Technology (4) : $104,333 to $200,000; median range $104,333 to $200,000
- Manager, Lens Design : $177,507
- Product Design Engineering Program Manager (3) : $89,835 to $135,000
- Product Design Engineering Program Manager (4) : $80,205 to $155,250; median range $87,776 to $155,250
- Product Designer (2) : $52,042 to $130,000
- Product Designer (4) : $68,058 to $162,110; median range $81,422 to $162,110
- Product Manager (3) : $99,466 to $203,341; median range $115,066 to $194,500
- Product Manager (4) : $89,835 to $211,723; median range $114,400 to $195,000
- Product Manager (5) : $109,595 to $254,000; median range $121,753 to $230,200
- Product Manager, CRM Technology (5) : $130,749 to $243,204
- Product Manager, Finance Technology (4) : $172,557 to $205,000
- Product Manager, Lens Studio (4) : $206,700
- Product Manager, Snap Map (5) : $128,960 to $241,070
- Studio Designer (3) : $74,818 to $139,750; median range $75,317 to $137,125
- SVP, Product : $208,000 to $500,000
- Technical Animator (3) : $74,818 to $142,000
- Technical Artist : $81,515 to $130,000
- UI/UX Designer (3) : $110,365 to $150,000
Salaries for other jobs at Snap, such as in finance and human resources, included:
- Analyst Manager (6) : $153,525 to $155,000
- Financial Analyst (3) : $89,003 to $115,000
- HR Manager : $174,781 to $175,000
- HRIS Reporting (3) : $143,978 to $156,000
- Integration Manager : $76,856 to $80,000
- Metrics Assurance Senior, Risk Advisory Partners (4) : $117,499 to $129,000
- Senior Accountant : $97,850 to $110,240; median range $99,750 to $110,240
- Senior Corporate Finance Analyst : $96,533 to $135,000; median range $106,954 to $131,000
- Senior Corporate Finance Analyst Manager : $122,866 to $127,000
- Senior Program Manager, Strategic Initiatives (5) : $140,442 to $165,000
- Tax Manager : $101,650 to $140,000
- Trust and Safety Enablement Lead : $125,486 to $150,000
This story has been updated with the latest available data. Dan Whateley contributed to an earlier version.
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According to the data, Snap offered certain US staffers between October 2021 and December 2023 annual salaries ranging from $45,282 to $1.95 million for various roles. The median salary range was ...
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