best cover letters for graphic designers

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Graphic Designer Cover Letter Examples For 2024 (20+ Skills & Templates)

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Looking to score a job as a Graphic Designer?

You're going to need an awesome cover letter. This guide is your one-stop-shop for writing a job-winning Graphic Designer cover letter  using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Graphic Designer role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

• What To Know About Writing A Job-Winning Graphic Designer Cover Letter
• The Best Skills To Include On A Graphic Designer Cover Letter

How To Address A Graphic Designer Cover Letter

• 3 Graphic Designer Cover Letter Examples

The 8 Best Graphic Designer Cover Letter Templates

3 tips for writing a job-winning graphic designer cover letter.

Here's the step-by-step breakdown:

Graphic Designer Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

What do companies look for when they're hiring a Graphic Designer?

Companies love Graphic Designers that combine technical skills and creativity with relevant experience.

Technical skills include proficiency in design software such as Adobe Creative Suite — like Photoshop, Illustrator, and InDesign — Figma, Microsoft Suite, G-suite, and an understanding of design principles and techniques. Creativity, on the other hand, is a valued skill in developing unique and compelling designs that appeal to the company's audience. Relevant experience can be demonstrated through a portfolio of past work that shows an ability to complete projects and tackle challenges in a professional setting.

Companies also appreciate communication skills and the ability to work well in a team, as designers often collaborate with other departments.

Your cover letter should show the company that your personality and your experience encompass all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning Graphic Designer cover letter:

• Properly address your letter: Begin your letter by addressing the hiring manager or team. Don't forget to state the specific Graphic Designer job you are interested in!
• Express your understanding of the company: Clearly articulate that you are well-familiarized with the company's products and the market, and tie this up with your skills, demonstrating how they align with their needs.
• Highlight your proficiency with specific languages and tools: Showcase your most relevant skills for the role, such as proficiency with design software tools like Adobe Creative Suite, Figma, Microsoft Suite, and G-suite.
• Tailor your cover letter for the job description: Emphasize your experience to meet the job requirements listed in the description.
• Be concise and clear: Your cover letter should be short, concise, and easy to read. Stick to one page and focus on the good stuff!
• End with a call to action: Close with a compelling call to action, expressing enthusiasm for the opportunity and inviting further discussion on how you can contribute to the company's success.
• Proofread: Make sure to thoroughly proofread your cover letter for any grammatical errors or typos. A well-written, error-free letter can make a strong first impression. I recommend using Hemingway App or Grammarly to do this.

Let's dive deeper into each of these so you have the exact blueprint you need to see success.

The Best Graphic Designer Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Graphic Designer Keywords

The first is to leverage our list of the best keywords and skills for a Graphic Designer cover letter.

These keywords were selected from an analysis of  real Graphic Designer job descriptions sourced from actual job boards. Here they are:

• Communication
• Development
• Illustrators
• Organization
• Cross-Functional
• Time Management
• Consistency
• Social Media
• Presentations

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

This process lets you find the exact keywords that your cover letter is missing when compared to the individual role you're applying for.

Here's how it works:

• Open a copy of your updated Graphic Designer cover letter
• Open a copy of your target Graphic Designer job description
• In the widget below, paste the job description and hit scan!

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant to the role and that you should weave into your cover letter.

If you're ready to check it out, grab your target job description and run your first scan here:

To start, paste your target job description (or multiple job descriptions) into the box below:

Scan to help you identify keywords and skills within your target job description.

Scanning...

If you're more of a visual learner, here's a video walking through this whole process so you can follow along:

Personalization is what makes a cover letter stand out. That starts from the very first sentence where you greet the person reading your cover letter! There are two ways to do this well:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

2. Use This Formula: To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying for a Product Marketing Manager role at Discovery Education, you might start your cover letter like this:

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than  “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Graphic Designer Cover Letter Examples For 2024

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds who are all applying for Graphic Designer roles:

Graphic Designer Cover Letter Example #1: A Traditional Background

Graphic Designer Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to transition from a background as an elementary school teacher to a Graphic Designer role. This cover letter demonstrates how the author identifies and communicates their transferable skills:

Graphic Designer Cover Letter Example #3: Business Analyst With Experience As A Freelancer

Our third example highlights a candidate with experience as a freelance Graphic Designer. Here is what their cover letter might look like:

At this point, you know all of the basics you'll need to write a Graphic Designer cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with  our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your cover letter using proven, recruiter-approved templates:

Free Job-Winning Cover Letter Templates, Have AI Write Yours in Less Than 2 Minutes .

Choose a cover letter template below to get started:.

Great Choice! Now, how do you want to write your cover letter?

Let AI write your unique cover letter using our proven templates.

Or use our templates to write your own from scratch.

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use CoverBuild.io To Write Your Cover Letter In <2 Minutes

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

• Head to CoverBuild.io
• Select the “2 Minutes” option to have AI write your cover letter
• Select a template for your cover letter, then follow the 3 step process for sharing info about your experience and the target job with CoverBuild's AI
• Click “Generate My Cover Letter” and watch the tool write a unique cover letter that's personalized to your experience and your target job!

To make it even easier, you can select a cover letter template from the widget below to get started:

If you'd like to see the process in action, here's a video walking through all of the steps above:

Note:  I do not recommend or advise that you simply copy and paste any AI-generated content and submit your application. You should always review, revise, and personalize the content yourself before applying.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a hiring manager, it's impossible to differentiate between a dozen candidates who were all “Responsible for building applications to help achieve company goals.”

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

• The engagement your art has received on social media
• The brand visibility you helped increase
• The results from a campaign you helped develop

These outcomes will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Graphic Designer cover letter:

• Start with a proven cover letter template from CoverBuild.io
• Use  ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to
• Start your cover letter with a personalized greeting for the hiring manager or team name
• Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
• Compare the draft of your cover letter to the examples on this page to make sure you're on the right path
• Use a tool like  Hemingway App or Grammarly to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Graphic Designer interviews and job offers.

Now that your cover letter is taking care of, be sure to check out our guide on writing a job-winning Graphic Designer resume (with examples!).

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

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Graphic Designer Cover Letter Example (w/ Tips for 2024)

You're unmatched when it comes to colors, layouts, and visual storytelling.

You give businesses the creative edge they need to make an impact.

But there’s one creative project you just can’t finish.

Let's face it, when it comes to writing your cover letter, you’re stumped.

You know you’ve got the skills for the job you want, but when it comes to painting a picture of yourself with words, you’re at a loss.

Don't worry! We're here to help you finalize that graphic design job application.

In this article, we’re going to cover:

• What a Great Graphic Designer Cover Letter Looks Like
• 5 Steps to Writing a Job-Winning Graphic Designer Cover Letter
• 3 Essential Cover Letter Tips for Graphic Designers

Let's dive in! 

Graphic Design Cover Letter Example

5 Steps for the Perfect Graphic Design Cover Letter

You've got a clear picture of what a great graphic designer cover letter looks like, and now you're all set to write your own .

Just follow these easy steps:

#1. Put Contact Information in the Header

Your graphic designer cover letter should kick off with your contact information. Just like your resume, this should be placed in the header .

Here's what you should include:

• Full Name. Your first and last names should be at the top of the page.
• Job Title. Make sure that the job title on your graphic designer cover letter matches the exact position you're applying for. The hiring manager is probably hiring for several positions, and specifying which one you’re after is always a great plus.
• Email Address. Opt for a professional and straightforward email address. Avoid using any quirky addresses from your school days. (e.g., [email protected] isn't suitable, but [email protected] is perfect).
• Phone Number. Double-check that your provided phone number is accurate. If you're applying for an international position, include the dialing code in front of your number.
• Location. Typically, your city and state or country are sufficient. But if you're looking for a remote job or you’re open to relocation, specify it on your resume and cover letter.
• Relevant Links (optional). You can include links to important websites, such as your relevant social media profiles and your portfolio.

Now, it's time to add the hiring manager's contact information :

• Company Name. Add the name of the company you're applying to.
• Hiring Manager's Name. Find the name of the hiring manager for the specific department you're interested in and write it down.
• Hiring Manager's Title. If you discover the hiring manager's name and see that they're the head of the department, use their title instead of "Hiring Manager."
• Location. Include the city and state or country, especially if the company operates globally. You can add their exact street address if they have more than one location in your city.
• Email Address (optional). If available, add the hiring manager's email address.
• Date of Writing (optional). For a professional touch, you can include the date you wrote your cover letter on.

#2. Address the Hiring Manager

Once you've got all your essential contact information sorted, it's time to personalize your graphic design cover letter by addressing it to the right person—no generic "To Whom It May Concern" here.

Making the effort to address your graphic designer cover letter correctly can make a positive impression on the hiring manager, which is exactly what you want.

Start by doing a bit of research. Dive into the job ad, explore the company's website, or take a peek at their LinkedIn profile to discover who's hiring for the job you're interested in. Find their name and email address, if possible.

Now, let's talk formalities. We suggest using "Ms." or "Mr." followed by their last name. However, if you're unsure about their gender or marital status, simply using their full name works perfectly. For example:

• Dear Ms. Johnson
• Dear Jennifer Johnson

In those rare cases where you can't unearth information about the hiring manager or the head of the graphic design department, you can still address your letter thoughtfully:

• Dear Graphic Design Department
• Dear Graphic Design Hiring Team
• Dear Recruitment Team
• Dear Lead Graphic Designer

#3. Write an Eye-Catching Opening Statement

Hiring managers typically spend just a few seconds glancing at a candidate's application before deciding if they want to read further, and your cover letter makes no exception here.

That’s why knowing how to start your graphic designer cover letter is crucial. Use the opening paragraph to introduce yourself and why you’re writing, expressing your genuine interest in the role. Demonstrating your passion for the design field or the specific job can capture the hiring manager's attention.

Doing some homework on the company is always a great idea. The more you know about the employer, the better you can emphasize how well you'd fit into their work culture or how your values align with their mission. This shows that you're not applying randomly to every job out there—you actually want this position.

You can also start your graphic designer cover letter with an impressive achievement or by highlighting some of your skills that align with the role. Just keep this paragraph short. All you need to do here is spark the hiring manager's curiosity and encourage them to explore your cover letter further.

#4. Use the Cover Letter Body for the Details

The point of your graphic designer cover letter is that you get an opportunity to delve into the details that can set you apart as the best candidate for the job.

But this only works if you don’t parrot the same information from your resume . The hiring manager expects your cover letter to tell them something they don’t already know.

So use the body of your cover letter to show off your expertise and qualifications, but make every word count. Your objective is to persuade the hiring manager that you're the ideal fit, and just listing some of your skills or qualifications won’t get you there. Instead, highlight any related achievements within the field of graphic design.

If you’re not sure how don’t worry. Just use the job ad as a reference. The more you tailor your graphic designer cover letter to the exact job description, the better. Emphasizing skills and experiences that align with the employer’s requirements immediately tells the hiring manager that you’ve got what it takes to excel. For example, if you're applying to be a graphic designer in the field of social media marketing, emphasize your industry know-how and familiarity with creating social media content.

Make sure to show off some knowledge about the company, such as its products and services. If you're well-acquainted with them as a customer, don't hesitate to mention it in your cover letter. Your familiarity with their work culture or mission statement can also convey how your values align and signal that you’d be a good fit to join their team.

And make sure to weave your enthusiasm through your entire graphic designer cover letter. Show your genuine excitement for the role and your confidence that you have the necessary skills and experience to make a valuable contribution to the company's success. This can be the final touch that leaves a lasting impression on the hiring manager.

#5. Wrap It Up and Sign It

The finishing touch to crafting the perfect graphic designer cover letter is knowing how to end it .

You want to make sure that your conclusion leaves a good impression on the hiring manager and reinforces their confidence in what you have written so far.

Start by confidently summarizing why you're an ideal fit for the graphic designer role and highlighting the standout skills that set you apart from other candidates. Then follow up with a compelling call to action. Encourage the hiring manager to take the next step, such as initiating a discussion about your application. This proactive approach can leave a lasting mark and boost your chances of securing an interview.

Finally, sign off on your cover letter professionally. Choose an appropriate signature line and follow it with your full name. Here's an example:

Please feel free to reach out to me via the provided email or phone number to arrange an interview. I'm eager to discuss my application in more detail at your earliest convenience.

Warm regards,

If you find "Warm regards" a bit overused, here are some alternative sign-off options to consider:

• Kind regards,
• Respectfully,
• Thank you for considering my application,

3 Essential Graphic Designer Cover Letter Tips

Now that you've got the fundamentals of cover letters down, it's time to elevate yours with some cover letter tips tailored for graphic designers.

#1. Match Your Resume

Visual appeal makes a real difference.

Your graphic designer cover letter shouldn’t be the one piece of your application that lacks style or creativity, so make sure it matches the rest of your documents.

Create a cover letter design and layout that are in harmony with your resume. Align your text neatly on the page by setting the right margins and adjusting the line spacing. Then match the font styles and be consistent with their size so your cover letter never spills over to page two .

Or Use A Cover Letter Template Instead

Feeling overwhelmed by the whole process?

No worries! Just try our resume builder . You can create a stellar graphic designer resume and pick one of our cover letter templates to match.

Crafted with input from hiring experts worldwide, each of our templates is designed to meet industry standards while looking stylish. Give them a shot and spare yourself the stress of starting from scratch.

#2. Mention Skills (Properly!)

One of the first things a hiring manager will be looking for in your graphic designer cover letter is what skills you’re bringing to the table.

But don’t just sprinkle in every skill you can think of. You want your graphic designer cover letter to tell a story, and your most important skills should have the starring role.

Start by referencing the job ad. Check out what skills are listed in the requirements and what else their specific industry might be looking for, and focus on the ones you have. Then connect the dots for the hiring manager by talking about how these skills helped you excel as a graphic designer.

This shows your potential employer that you’ve got the exact graphic designer skills they’re looking for and that you’re a perfect fit for the job.

#3. Add Any Relevant Links

As a graphic designer, it’s crucial to include a link to your online portfolio in plain view. An easy-to-find portfolio can be what tips the balance for any graphic designer’s application. 

It’s especially important to make sure these useful links are available on your graphic designer cover letter since they can make the hiring manager’s job easier. If they’re reading your cover letter and they’re impressed with the work you mentioned, they’ll naturally want to see it right away.

So why not add a link for convenience instead of having them search for your resume again and risk losing interest along the way? Including a link to your LinkedIn profile also makes it easier for the hiring manager to see your full career history and even reach out directly through the platform.

Key Takeaways

And that’s a wrap!

Hopefully, after reading our guide, you feel better equipped and ready to chase that graphic designer role you’ve set your sights on.

Before we wrap up, let's revisit some of the essentials:

• Do some research on the company, and start your graphic designer cover letter by addressing the hiring manager by name. If you can’t find their name, you can address the department or company as a whole.
• Use the body of your graphic designer cover letter to highlight your most relevant achievements and skills. Reference the job ad to make sure that you match what the employer is looking for.
• Visual appeal and consistency between your cover letter and resume can make a difference. If you're looking for a head start, consider using our online resume builder and cover letter templates to save time.
• Make the hiring manager’s job a little easier by including convenient links to your portfolio and relevant social media profiles like LinkedIn. This small step could encourage them to reach out to you faster.

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5 Graphic Designer Cover Letter Samples & Guide in 2024

• Graphic Designer (GD) CL
• GD Specialist
• Freelance GD
• GD No Experience
• Write Your GD CL

As a graphic designer, you know the importance of creating content that conveys the right message without sacrificing aesthetics. It’s why you choose every element meticulously, though users may never realize the effort you pour into every design. 

Long hours you spend on writing briefs, sketching concepts, and preparing presentations for clients, means you have less time for creating a  graphic designer resume . As much as you want your portfolio to be reason enough to hire you, you’ll also have to create a cover letter that’s equally stunning. 

Don’t despair—we’ll guide you through the application process, starting with five graphic designer cover letter examples. Use our tips and AI cover letter generator to make a cover letter , and even find a resume template to match.

Graphic Designer Cover Letter Example 

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Why this cover letter works

• Find a value you and the company share. Whether it’s creating fun art that helps social justice causes or using designs to further company engagement, mentioning how you share an employer’s ideals is a winning strategy.
• Not all jobs will require more than your resume and portfolio, but you should always read the  graphic designer job description  thoroughly to confirm. Government organizations will require some form of security clearance even if you don’t work in a high-risk area, so take care to provide all necessary documentation.

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Graphic Design Specialist Cover Letter Example

• Use strong words to convey what you’ve done and how you plan to help your future employer. It might take a few tries, so don’t be afraid of rewrites.
• Marguerite focuses on a large-scale skill (partnership/management) and a targeted set of skills (photography/videography). In doing so, she shows her capability on both a large and small scale while also demonstrating her dedication to all projects.
• You don’t always have to include the biggest components of the job ad; sometimes, targeting a preferred qualification can give you an edge. 

Freelance Graphic Designer Cover Letter Example

• Did you increase the social media engagement for your most recent client via eye-catching designs? Or do you recount when your visually appealing infographics improved a client’s website traffic by, say, 23%? Whatever your quantified wins, don’t hesitate to highlight them in your freelance graphic designer cover letter.

Graphic Designer No Experience Cover Letter Example

• See how Aaron recounts in example his deep dive into the potential employer’s publications. If possible, narrate your experience with the company’s proprietary tool. Either way, it highlights your familiarity with the company, signaling a potential solid fit.

Senior Graphic Designer Cover Letter Example

• Build a bridge as soon as possible. Maybe you’ve used the company’s products, or maybe you’ve always loved its creative approach to design, or like Rory, you may share similar values.
• If you can, find numbers relating to sales, marketing, or customer service. Choose metrics that apply to the position you’re seeking, and make sure they align with your future employer’s goals. 

Edit a matching graphic designer resume

Making your resume  gets a whole lot easier when the  resume format  and template are already done for you. There’s no reason in the world that both your graphic designer cover letter and resume can’t shine! You can start editing this resume and be on your way. 

Graphic Designer Resume

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3 Tips for Writing a Stellar Graphic Designer Cover Letter

Writing an outstanding graphic designer cover letter isn’t unlike designing content for your clients; stay true to your purpose, include the right details, and hit the right tone. Follow our guide to craft a stunning graphic designer cover letter one step at a time.

Step 1: Understand the organization and its needs

Every design you make has a message and purpose. Your cover letter also has a message and purpose—to explain why you’re the best fit for the role and to land a job. 

Proving you’re the best fit includes demonstrating you understand your employer’s mission, vision, and values. To do that, research is required. Analyze the  graphic designer job listing  for company information, and look up the company’s website to study its history and recent news.

If you’re struggling to understand what the company wants, try framing its values as questions: a company’s promise to “promote clients by creating custom marketing materials” becomes “can  you  promote clients by creating custom marketing materials?” Do this to any requirements or statements in the job listing you’re uncertain about, and weave your answers into your cover letter. 

Step 2: Get detailed about a couple of successes

No one likes a copycat, so your graphic designer cover letter can’t simply be another version of your resume. Just like your portfolio, your cover letter and resume should be separate entities that show off a variety of your talents. 

Even though your resume and your cover letter can include the same experiences, each one achieves different goals. Think of your  graphic design resume  as a series of snapshots, capturing some of your best career moments. On the flip side, your cover letter is a home video that shows individual moments in great detail, creating a profound story.

Still stuck? Take a closer look at this sample from one of our graphic designer cover letters to spark some ideas.

Currently, as the marketing and graphic design specialist at George Mason University, I design print and electronic marketing products to boost brand awareness and engagement. However, I recognized a need for more personal content, so I turned to photography and videography. My “Life at George Mason University” video series had a 3-percent conversion rate, and by the end of 2021, I had more than doubled our followers on Instagram and Twitter, resulting in an 11-percent rise in prospective student applications.

This example stays focused on one goal or talent (photography/videography). Although the candidate could have just focused on responsibilities, they focus instead on  how  their efforts helped the company.

Step 3: Win with your tone & message

Now, it’s time to breathe life into your graphic designer cover letter; it shouldn’t read like a book report. Instead, it should draw the reader in, enticing them to learn more.

To accomplish that, you need to have a professional tone. This is no casual conversation (save your LOLs and TTYLs for your best buds), but nor should you be archaically formal. Choose active verbs and strong nouns that are vibrant but appropriate in a business setting.

Professionalism alone, however, won’t engage readers. Once you’ve nailed the professional part, try to make your content read like a narrative. It doesn’t need to be poetry, but it should encourage the reader to linger. Entwine your purpose, your message, and the company’s story into a cohesive unit that sounds engaging and interesting.

Once you’ve nailed the professional part, try to make your content read like a narrative.

After you’ve completed your cover letter, condense it to a page. Then, it’s back to the drawing board for one last step: revision. Just as no design is perfect from the first sketch, no cover letter is complete without editing. Ask some colleagues to review it so they can catch minor errors you may have missed.

Then, all you need to do is hit submit and start dreaming of your future!

The Handy Outline for Your Graphic Designer Cover Letter

Writing anything from scratch is difficult, but it’s even more challenging when there’s a job at stake. But with a good structure to follow, you can breathe easy as our outline will help you choose what to include and how to include it, so you can worry less and write better.

How to start a graphic designer cover letter

Your contact info:  Don’t make finding your contact information difficult. Assuming you’re using a template, fill in your email, number, and address (city and state) at the top of your graphic designer cover letter. Also, include your LinkedIn profile if you have room since many employers require it.

Date:  It’s a huge help to employers (just think of all the cover letters they have to sort through). Plus, a date can help you keep track of when you applied for the job. So, jot down the date after the address. 

Inside address:  Include the company’s address even if you’re not sending your letter via post. This inclusion, known as the inside address, immediately informs the employer you’ve researched their company and you’ve tailored your cover letter accordingly. 

Can’t find an address? Start by scanning their job description, application, and website. If there’s nothing there, try a quick Google search or look at LinkedIn, Glassdoor, and Facebook. One of those options should yield a usable address, or at the very least, a city and state. 

Christopher Nichols Human Resources Director, Children’s Museum of Pittsburgh 10 Children’s Way Pittsburgh, PA 15212

Greeting:  Every word in your cover letter must have significance, including the greeting (also known as the salutation). But don’t sweat it too much—stick to the tried-and-true “Dear Ms./Mr. Lastname:” to make a good impression.

Many cover letters skip the name, but a personalized greeting gets the reader’s attention and makes them feel valued. We all like to be addressed by name, so do your utmost to address the hiring manager specifically. Start looking at the job description and company website before venturing into Google, LinkedIn, and Glassdoor. 

If you still can’t find anything, either address the head professional (such as the Human Resources Director), or the entire graphic design team (“Dear Graphic Design Team”). 

How to write your graphic designer cover letter

Body:  The body of your graphic designer cover letter should be only three to four paragraphs long, leaving room for white space between. Each paragraph needs to convey your interest, unique qualifications, and enthusiasm for future contact. 

Opening paragraph:  An excellent design catches and holds someone’s attention, and your opening paragraph should do likewise. A boring start can be the difference between getting in or getting tossed in the bin. The key to a great opener is quality, not shock factor, unlike this opening paragraph: 

WOW! That’s exactly what you’re going to think when you see my work. As a graphic designer with 3 years of experience, I’ve done it all, from brochures, ads, social media posts, logos, and far more. I love making clients say, “You’re the best!” and creating content that stuns, amazes, and excites.

This is spot-on if you want to sound like a bad car salesperson, but it’ll turn employers away with its over-eager tone, lack of relevant details, and too-casual manner. Your cover letter opener should be professional and polite while providing evidence you’re the right fit for the job, such as this example:

Based on your numerous awards, the Geronimo Hospitality group has a solid reputation in the hospitality industry. Moreover, you’ve created a memorable customer experience at all your locations, which is always my goal as a graphic designer. I’m ready to use my 4 years of design and management experience to help you continue to attract the best customers and generate more revenue.

Immediately, the employer can tell the candidate knows about the company, they share a common goal, and they have experience.

Paragraphs 2-3:  Each paragraph needs to back your opening statements, but don’t fall into the trap of waxing poetic about your work. You have a limited amount of space and time to catch their attention. 

Instead, focus each paragraph on one accomplishment, requirement, or credential. This will allow you room to elaborate, and it narrows your options, making your cover letter more of a highlight reel than a biography (which your employer will thank you for). 

Each paragraph should be a mini-story unto itself, giving an example of how you have met your previous company’s needs and should thus inspire this company to hire you. It’s more than doable to offer up your experience without being dull or overwhelming: 

Earlier, as the lead designer with HyPier Haunts, I helped their growing brand with a high level of variety and creativity for independent and large-scale products. There, I created numerous projects, including several photography essays, a complete branding revamp on all merchandise, and multiple advertising and social media campaigns, including several video series. By the time I left, I had boosted the cost revenue ratio to 60 percent, increased social media engagement by 23 percent, and increased the number of new customers by 17 percent.

This gives context for the position and establishes the requirements expected of the candidate. Moreover, the candidate explains in detail how they met those requirements and created positive change.

Although writing these paragraphs can be intimidating, don’t worry about perfection the first time. Just like your sketches, all you need to do is start; revise them later as needed.

Closing paragraph:  Many cover letters end with a hasty and vague close because the candidate feels there’s nothing left to say. Thus, employers read many boring closing paragraphs like this: 

I have experience in graphic design and am passionate about creating art with a purpose. I know I can do good work for you if you will let me. Thank you for reading my cover letter, and please consider me for this position.

Nothing in this paragraph says anything significant about you or the company; instead, it could be from any number of candidates, and it comes off as both desperate and uninspired. Remember this is your chance to solidify your attributes before they review your portfolio and resume, so don’t waste it.

Trust us when we say that closers don’t have to be difficult. Instead, briefly sum up how your goals and experience will help the company’s mission. Then, end with a call to action regarding further contact. This example resolves the conversation politely but enthusiastically with a strong call to action: 

Everywhere I have worked, I have aimed to initiate positive change through successful, encouraging designs and innovative leadership. As your senior graphic designer, I will lead projects that will further your brand and meet your marketing goals. I look forward to meeting and discussing more with you about how my experience can be part of creating tech-inspired financial solutions that are easy, empowering, and flexible.

Signature:  End on a good note with a professional “thank you” if you haven’t already said so in the closing paragraph. Then use a polite closing statement with your real name (no nicknames). 

Marguerite Justine

Enclosure(s):  This section is often forgotten, but it’s vital for graphic designers since it lists all the documents you’re sending to your employer. This includes your resume, the job application, and your portfolio among other things (check the job ad for any additional requirements). It reminds employers that more follows while also giving them a de facto checklist to ensure you’ve followed instructions.

Enclosures: Resume Application Official transcript Portfolio

Cover letter format for a graphic designer

As a graphic designer, you may be really excited about using one of our cover letter templates above; however, if you’re looking for a basic business letter, you can use this template for your graphic design cover letter. 

If you decide a business-style letter is for you, we’ll drop some formatting tips below this template.

Graphic Design Cover Letter

Cover letter formatting tips for a graphic designer

• Leave your name out of your address (save it for the signature instead). 
• Write out the full date with the month, day, and year, eg. January 5, 2023.
• Each part of the address should be on a new line and double-spaced between the inside address and greeting.
• If the company you’re applying at is more casual and artsy, you can get away with a comma after the greeting.
• Single-space your cover letter throughout but double-space between paragraphs. 
• If you’re presenting hard copies of your graphic designer cover letter, quadruple space to allow room for your signature in blue/black ink. 
• Use the singular or plural form of “enclosure” depending on how many things you’re enclosing. (Don’t forget to enclose your design portfolio!)

Is Your Graphic Designer Resume Just as Awesome?

Congratulations, you’re done with your cover letter! But that doesn’t mean you’re done quite yet. Along with finishing your portfolio, job application, and cover letter, you need to submit a resume. 

It may be tempting just to submit any old resume since you’re applying for multiple graphic designer jobs that likely have similar requirements. But even if the  job skills  and roles are similar, that doesn’t mean you should hand in whatever you have on hand.

Like a generic cover letter, a generic resume won’t win you any points with future employers. Every document you submit needs to be tailored, updated, and polished so you can make a positive impact before you meet your employer face to face. 

But you’re not alone. Our  resume builder  features unique AI-powered advice to help create your graphic designer resume from a template like this one—by the way, you can edit this one right now if you like. 

Graphic Design Specialist Resume

Need a resume to pair with your AP English teacher cover letter?

Or, you can upload your current resume to see what improvements you can make as you take inspiration from our free  graphic designer resume examples .

No matter what you need, let BeamJobs give you a helping hand so you can design a bright future!

We strongly recommend that you dig deep and try your best to find it. Attention to detail is crucial in graphic design, so going the extra mile will convey to the employer that you care and will go out of your way to make an impression. Check LinkedIn, the company website, and the job description carefully. However, if you really can’t find the name, you can use “Dear Hiring Manager” or “Dear [Company] Team.”

You can use this to your advantage and highlight your fresh look at the industry instead. Talk about your career goals, transferable skills (such as knowing how to communicate with stakeholders), and your love of design. Include a portfolio to underscore your skills.

As a graphic designer, you will likely work with a group of creatives in a rather dynamic workplace. This often gives you some leeway, but let the job description be your guide, as well as the company mission—if it’s all serious business, follow its lead. If the company sounds casual, you can adjust your tone to match, but always keep it a little more professional; if you’re not sure whether something is okay to say, it’s best to skip it.

How to Write a Graphic Designer Cover Letter (With Template)

Key takeaways

• A cover letter can be the most important element in a job application. Ensuring your profile stands out to recruiters is crucial to your professional success.
• A well-tailored cover letter should provide relevant information clearly and concisely. Focus on detailing your skills and why you are the right person for that specific role.
• The included Graphic Designer cover letter template provides an easy starting point to craft your own cover letters. Adapt and personalize it to fit your profile.

A well-written cover letter is key to quickly getting the attention of prospective employers. Among countless job seekers, resumes, and application letters, yours need to stand out on first impression if you want to ensure your job search   translates to a new role .

In this post, you will discover:

• Reasons why a well-crafted cover letter is key to professional success, from entry-level roles to senior positions
• Cover letter do’s and dont’s
• A Graphic Designer sample cover letter you can easily adapt and personalize

A well-tailored   cover letter : The key to   job application   success

Ensuring you know how to write a cover letter that is clear, informative, and tailored to the role you are applying to will benefit you in many ways. Well-crafted cover letters have many benefits, which include:

• Showcasing relevance:   Tailoring your cover letter allows you to emphasize the most relevant skills, experiences, and achievements that align with the specific job requirements. This immediately captures the attention of the   talent acquisition   team, recruiters, or human resources reps.
• Demonstrating research:   A good cover letter conveys your understanding of the organization's needs and illustrates how you can contribute to its success, signaling to potential employers that you've done your homework.
• Telling your story:   Each job application is unique, and a tailored cover letter enables you to craft a personalized narrative. It lets you connect your professional journey with the role's specific challenges and opportunities, making your application more compelling.
• Highlighting cultural fit:   Your cover letter allows you to address the company's values, mission, and culture. By aligning your experiences and values with those of the organization, you demonstrate a cultural fit and convey your enthusiasm for being part of the team.
• Addressing specific requirements:   Job postings often include   specific skills or qualifications   the employer is seeking. Tailoring your cover letter enables you to address these requirements directly, showcasing how you possess the desired attributes and can meet the company's expectations.

Cover letter tips

A great cover letter should reflect your professional profile and personality. However, no matter what your cover letter's content is, the tips below will help ensure the message you want to convey is clear and easily accessible to hiring managers.

• Keep it concise:   Aim for a cover letter length of 250-400 words. Be succinct in presenting your qualifications and experiences.
• Use a clean layout:   Opt for a professional and clean cover letter format with a standard font (e.g., Arial, Calibri, or Times New Roman) and a font size of 10-12 points.
• Include   contact information :   Provide your contact information at the top of the cover letter, including your name, phone number, and professional email address.
• Use   headers   and sections:   Organize your cover letter into clear sections with headers such as Introduction, Work Experience, and Achievements for easy readability.
• Maintain a professional tone:   Keep the tone of your cover letter professional and upbeat. Avoid overly casual language, and focus on showcasing your skills and experiences.
• Use keywords:   Incorporate relevant keywords from the Agile Project Manager   job description   and company website into your cover letter. This can help your application pass through   applicant tracking systems (ATS)   used by many employers.
• Highlight achievements with bullet points:   Use bullet points to list specific accomplishments or notable projects. This makes it easier for the reader to grasp your accomplishments quickly.
• Use quantifiable data:   Whenever possible, include quantifiable data to demonstrate the impact of your achievements. Numbers provide concrete evidence of your contributions.
• Match company tone:   Adapt your writing style to match the tone of the company and industry. Research the company's culture to strike the right balance between professionalism and personality.
• Showcase company knowledge:   Demonstrate your understanding of the company by referencing its values, mission, or recent achievements. Explain why you're excited about the opportunity to work for this specific organization.
• Address employment gaps (if applicable):   If you have employment gaps, briefly address them in a positive light, focusing on any skills or experiences gained during those periods.
• Proofread   thoroughly:   Eliminate typos and grammatical errors by proofreading your cover letter multiple times. Consider using tools like Grammarly to catch any overlooked mistakes and ensure your English (or any language you use) is correct.
• Include a   call to action :   Conclude your cover letter with a call to action, expressing your enthusiasm for the opportunity and indicating your readiness for an interview.
• Follow submission instructions:   If there are specific instructions for submitting the cover letter, such as naming conventions or document formats, ensure that you adhere to them.
• Save as a PDF:   Save your cover letter as a PDF before submitting it. This ensures that the formatting remains consistent across different devices and software.

While understanding the correct steps to write a cover letter is crucial to your professional success, knowing what mistakes to avoid is equally important. The best cover letter can easily be made useless by a tiny blunder. Avoid making the mistakes listed below; you will be halfway to your new job.

• Don't use a generic greeting:   Avoid generic salutations like "To whom it may concern," “Dear sir or madam, “ or “Dear hiring manager.“ Whenever possible, address the cover letter to a specific person.
• Don't repeat your resume:   An effective cover letter should complement your resume, not duplicate it. Focus on specific experiences and achievements that showcase your qualifications for the role.
• Don't exaggerate or lie:   Be truthful in your cover letter. Exaggerating your qualifications or providing false information can harm your chances and damage your professional reputation.
• Don't use unprofessional email addresses:   Ensure that the email address you use in your contact information is professional. Avoid using nicknames or unprofessional terms.
• Don't include irrelevant information:   Keep your cover letter focused on the job. Avoid including unrelated personal details or experiences that do not contribute to your suitability for the role.
• Don't use jargon unnecessarily:   While demonstrating your knowledge is essential, avoid unnecessary jargon that may confuse the reader. Use clear and straightforward language.
• Don't sound overly eager:   Expressing enthusiasm is positive but can easily feel unauthentic if overdone.

Remember, the goal of a practical cover letter is to present your qualifications in a clear, organized, and compelling manner while adhering to professional standards.

How to structure your Graphic Designer   cover letter

Express your enthusiasm for the   Graphic Designer   position at [Company Name]. Convey your passion for visual storytelling and design, emphasizing your eagerness to contribute to the company's creative visual identity. If any referrals influenced your decision to apply, briefly mention them in this section.

About your current role

Emphasize the innovative design strategies you've implemented to enhance visual communication and success. Showcase your role in introducing specific design methodologies or tools that have yielded measurable outcomes, demonstrating your proficiency in driving positive change in the design process.

Connect your current graphic design responsibilities and projects to the value you would bring to the new role, underscoring your ability to contribute to the company's overall visual identity.

About your experience

Detail your hands-on experience in graphic design, ensuring adherence to established design principles and fostering a culture of continuous improvement. Clearly communicate that your overall design skills and preparation for the role are solid and well-honed. Highlight any soft or transferable skills developed throughout your   career path .

Notable achievements

Showcase specific accomplishments that exemplify your skills as a Graphic Designer. Whether you played a key role in overcoming design challenges, contributed to the delivery of outstanding results, or led the visual transformation of a project, succinctly mention these achievements. Describe how they were measured and their impact on the team or organization.

Why you want to work there

Highlight specific aspects of the company's visual identity, mission, and values that resonate with your design aesthetics. Detail how these align seamlessly with your professional goals and how you envision contributing to the company's visual success. Connect your passion for graphic design with the unique attributes of the company that make it an ideal fit for your career aspirations.

Specific projects or initiatives that motivated you to apply

Demonstrate your thorough understanding of the organization by referencing specific design-related projects or initiatives that have captured your interest. Draw connections between these initiatives and your graphic design skills and experiences, emphasizing how your contributions align with the company's design goals. This shows your genuine interest and highlights your proactive approach to researching and aligning with the company's visual identity.

Conclude the letter by reiterating your eagerness to contribute to the success of the company's visual communication through your graphic design skills. Express your excitement about the possibility of further discussing how your skills and experiences align with the company's design objectives. Encourage the reader to   reach out with any questions   and sign off with a friendly yet professional salutation.

Graphic Designer   cover letter template

Dear [Hiring Manager’s name],

I am excited to express my interest in the Graphic Designer position at [Company Name]. With a passion for visual storytelling, a keen eye for design, and a proven track record of creating compelling visual elements, I am eager to bring my creative skills to contribute to your dynamic team.

About my current role

In my current position as a Graphic Designer at [Current Company], I have:

• Designed and produced a wide range of visual materials, including digital and print assets, resulting in a [percentage] improvement in brand aesthetics and recognition.
• Collaborated with cross-functional teams to translate concepts into visually appealing designs, contributing to a [percentage] increase in the overall effectiveness of marketing campaigns.
• Utilized industry-standard design software and tools, such as [specific design software], to create high-quality, engaging visual content.

About my Graphic Designer experience

My experience extends to:

• Creating and refining design concepts based on feedback, ensuring that the final product aligns with brand guidelines and objectives.
• Developing visual assets for various mediums, including social media, websites, presentations, and marketing collateral.
• Staying abreast of design trends and industry best practices to consistently deliver fresh and innovative design solutions.

Some of my notable achievements include:

• Designing and implementing a visually impactful [specific project or campaign], resulting in a [measurable outcome] increase in audience engagement.
• Successfully collaborating on the redesign of [specific brand element], which contributed to a [percentage] improvement in brand perception.
• Creating a series of [specific visual assets] that received positive feedback and contributed to a [measurable outcome] increase in brand awareness.

Why I want to work for [Company]

I am particularly drawn to [Company Name] due to its reputation for [mention aspects unique to the company and are a core part of its mission and values such as commitment to creativity, innovation in the industry, dedication to quality,...]. I am excited about the opportunity to contribute my graphic design skills to support your organization in creating visually compelling and effective communication materials.

Specific projects or initiatives of [Company] that motivated me to apply

In researching [Company Name], I was impressed by your recent initiatives in [specific project or achievement]. I believe my background in graphic design aligns seamlessly with your organizational objectives. My passion for creating visually stunning designs and my commitment to delivering high-quality and impactful visuals would make me a valuable addition to your team.

Thank you for considering my application. I am eager to further discuss how my skills and experiences align with the Graphic Designer role at [Company Name]. I look forward to contributing to your team's success.

[Your Full Name]

Get your career rolling with Deel

Your job application is your chance to tell your professional story, and a well-tailored cover letter is your narrative's opening chapter. Remember that personalization is key. Make each word count, emphasizing how your background uniquely positions you as the ideal candidate, and get your dream job. 

Looking for even more inspiration?   Discover how to write a stellar cover letter in 5 steps .

Discover more tips and tools to help boost your career further and climb the steps to your dream job on   the get-hired content hub .

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How to Write a Graphic Designer Cover Letter (3 Examples)

By Ammar Ahmed

Published: January 22, 2024

Cover Letters

Ammar Ahmed

Writer & Career Coach

Ready to design the perfect Graphic Designer cover letter? This guide is your creative toolkit, filled with tips and tricks to help you sketch out a cover letter that will make potential employers stop and stare, ensuring you’re not just another application in the pile, but the one they remember.  

Creating a Winning Graphic Designer Cover Letter

Every application you send out shouldn’t just be a repetition of previous ones. Tailoring each cover letter to the specific company and position you’re applying for can dramatically increase your chances of standing out. Here are the vital steps you should consider when crafting your Graphic Designer cover letter.

Researching the Company and Position

Before diving into writing, it’s paramount to do your homework about the company and the specific Graphic Designer role they’re hiring for. Companies appreciate applicants who’ve taken the time to understand their mission and values. By aligning your cover letter with these, you not only showcase your dedication but also highlight your potential fit within their team.

• Aligning with Company Values and Goals: This goes beyond a cursory glance at their mission statement. Dive deep into the company’s portfolio, campaigns, and any significant milestones. Understand their design ethos. Do they favor minimalist designs or vibrant graphics? By showing that you’re in tune with their core values, you cement your position as a potential asset.
• Understanding the Specific Graphic Designer Role: Are they seeking a UI/UX designer, an illustrator, or perhaps a brand strategist? By tailoring your cover letter to the precise role, you underline your expertise in that domain, setting you apart from general applicants. Highlight relevant projects or achievements that make you the best fit for the role.

Structuring Your Cover Letter

While content is the heart of your Graphic Designer cover letter, structure is its backbone. A well-structured cover letter ensures that your key points are effectively communicated, making it easy for hiring managers to spot your potential.

Let’s break down the key components of writing a job-winning cover letter and how you can tailor them for a graphic design position.

• Heading and Salutation: Start with your contact information at the top: name, address, phone number, and professional email. If you have an online portfolio, this is a great place to include the link. Directly beneath, address the hiring manager by name if possible. A quick LinkedIn search can help with this. 
• Opening Paragraph – Grabbing Attention: This is your elevator pitch . Instead of the standard “I’m applying for X position”, delve into a brief story or achievement that encapsulates your passion for graphic design. Perhaps it’s the moment you realized the power of design in storytelling or a significant design award you received.
• Middle Paragraph(s) – Showcasing Your Skills and Experience: This is where you highlight your relevant experiences. As a Graphic Designer, it’s essential to mention specific projects you’ve worked on, design tools you excel in, or brands you’ve elevated with your designs. Use quantifiable metrics if possible. For instance, “Revamped a client’s website leading to a 20% increase in user engagement.”
• Closing Paragraph – Expressing Enthusiasm and Call to Action : Reiterate your interest in the role and the company. Highlight how your design philosophy aligns with theirs. End with a proactive statement, like “I’d love the opportunity to discuss how I can contribute to your upcoming design projects” or “I’m eager to showcase how my design skills can further your brand’s vision.”
• Signature and Contact Information: Sign off professionally with “Sincerely” or “Best regards”, followed by your name. Beneath that, include your phone number and email again for easy reference. As a Graphic Designer, it’s a good touch to ensure this section, especially your name, is in a font or style that is reflective of your design sensibilities without being overly ornate. Remember, simplicity often speaks volumes.

Highlighting Relevant Skills and Experience

For Graphic Designers, it’s not just about stating your skills—it’s about narrating the story of how those skills have been put to work and have delivered results.

Here’s a closer look at how to highlight some essential skills and experiences uniquely tailored to the graphic design profession:

• Creativity & Ideation: At the heart of every graphic design project lies creativity. Mention specific instances where your original ideas transformed a project. Maybe you conceptualized a brand’s logo that’s now recognizable everywhere or devised an innovative design strategy that steered a campaign’s success. Showcase how your ideation process sets you apart from the crowd.
• Graphic Design: While this seems obvious for the profession, delving into specifics is key. Did you specialize in typography, layouts, or branding? Talk about design projects you’ve led or contributed to and the impact they made. For instance, “I spearheaded the rebranding of XYZ company, which led to a 30% increase in their brand visibility.”
• Communication: As a Graphic Designer, you’re often the bridge between a client’s vision and the final product. Highlight moments where your communication skills ensured that the client’s requirements were met and translated into design. Maybe you’ve facilitated workshops or led client meetings to align visions, or perhaps you’ve collaborated with cross-functional teams, ensuring every stakeholder’s input was visually represented.
• Adobe Creative Suite Proficiency: Most design jobs will expect proficiency in tools like Photoshop, Illustrator, and InDesign. But instead of just stating you know them, delve deeper. Discuss a challenging project where your expertise in these tools was vital. For example, “Utilizing advanced features in Illustrator, I was able to craft intricate design elements for a client’s product packaging, which received industry acclaim.”

Remember, every skill or experience you highlight should have a story or a tangible result attached. It paints a picture not just of what you can do, but of what you’ve achieved and can bring to the table.

Tailoring Your Cover Letter

In the realm of graphic design, where uniqueness and creativity are treasured, sending a generic cover letter can quickly lead to missed opportunities. Tailoring your cover letter for each application can give you a distinct edge over the competition.

Let’s dive into how you can effectively customize your letter for that dream graphic design position:

• Addressing the Hiring Manager: Personalization starts right at the greeting. Instead of a generic “To whom it may concern,” do a little research. Look up the company on LinkedIn or their website to find the name of the hiring manager or the head of the design department. Addressing them directly, such as “Dear Ms. Thompson,” immediately establishes a personal connection and shows your keen interest in the role.
• Matching Job Description Keywords: Employers often look for specific keywords that align with their needs. When tailoring your cover letter, integrate terms and phrases used in the job description. For a Graphic Designer role, some keywords might include “UX/UI design,” “branding,” “vector illustration,” “multimedia campaigns,” or “digital design solutions.” If the job description mentions a need for someone skilled in “responsive web design,” and you have that experience, ensure it’s prominently featured in your letter.
• Demonstrating Cultural Fit: Companies don’t just hire skills; they hire individuals who’ll thrive in their environment. Research the company’s culture—be it through their social media , website, or company reviews. Are they innovative and fast-paced, or do they value a methodical, detail-oriented approach? Maybe they have a strong focus on community service or prioritize sustainability in their projects. Mention past experiences or values that resonate with the company’s culture, like working on eco-friendly design projects or participating in collaborative design-a-thons.

Remember, a tailored cover letter isn’t about fitting what you think the company wants. It’s about genuinely showcasing how your unique skills, experiences, and values align with their needs and culture. This authenticity will make your application shine amidst a sea of generic submissions.

Providing Evidence of Your Accomplishments

In the world of graphic design, the adage “show, don’t tell” couldn’t be more relevant. While it’s essential to list your skills and experiences, it’s equally important to provide concrete evidence of your accomplishments. Demonstrating your successes with tangible examples not only lends credibility to your claims but also paints a vivid picture of what you can bring to a new role.

• Quantifiable Achievements: Numbers have a unique way of catching attention and validating your contributions. As a Graphic Designer, here are some ways you can quantify your impact:

“Redesigned a client’s website, leading to a 40% increase in user engagement within the first month.” OR “Collaborated on a marketing campaign that saw a 25% rise in product sales, largely attributed to the graphic elements I introduced.” OR “Led a team that reduced design production times by 15% through the implementation of new software tools.”

• Relevant Projects and Outcomes: Specific projects provide a narrative to your experiences and the value you offer. For a Graphic Designer, it’s all about the visual impact and the story behind the design:

“Conceptualized and executed the branding for XYZ Startup, which has since become a recognizable logo in the tech industry.” OR “Managed the graphic elements of a national advertising campaign for ABC Company, which was nominated for a design award.” OR “Curated the visuals for a major exhibition at the DEF Museum, attracting over 10,000 visitors in its opening week.”

When detailing your accomplishments, focus on the impact and the problem-solving aspect of your work. Employers want to see not just what you did, but how you made a difference and the results that stemmed from your efforts. By providing tangible evidence, you give potential employers a glimpse into your potential contributions to their team.

Avoiding Common Mistakes

Navigating the path to a stellar Graphic Designer Cover Letter involves not only emphasizing your strengths but also steering clear of pitfalls that can detract from your application.

Here are some common mistakes Graphic Designers make in their cover letters and how you can prudently sidestep them:

• Generic and lengthy cover letters: While it’s tempting to have a one-size-fits-all letter, hiring managers can spot these a mile away. Tailor your letter to each company and position. And remember, in the fast-paced world of design, brevity is your friend. A concise, impactful letter often leaves a stronger impression than a lengthy monologue.
• Overdesigning the cover letter: Graphic Designers naturally want their documents to look aesthetically appealing. However, there’s a thin line between a polished design and an overdesigned document that distracts from the content. Use simple layouts, consistent fonts, and a touch of color if necessary. Ensure the design complements the content rather than overshadowing it.
• Using overcomplicating language: While it’s crucial to come across as professional, inundating your letter with industry jargon or overly complex language can be off-putting. Aim for clarity and simplicity. Instead of saying, “I utilized a plethora of techniques to enhance the brand’s visual representation,” opt for “I used various design techniques to elevate the brand’s image.”
• Focusing on yourself only and not the company: Yes, your cover letter is about showcasing your skills and experiences, but it’s also about illustrating how you can be a valuable asset to the company. Ensure you weave in how your expertise aligns with the company’s goals, values, and needs. Instead of merely stating you’re proficient in “Adobe Creative Suite,” mention how this proficiency can aid in their upcoming rebranding project or align with their innovative design ethos.

Dodging these pitfalls will help ensure your cover letter stands out for all the right reasons and resonates with potential employers in the graphic design arena.

Related Article: Looking to increase your income as a Graphic Designer? Check out these 10 lucrative side hustles for Graphic Designers .

Graphic Designer Cover Letter Examples

It can be difficult to navigate the nuances of a graphic design application. While we have discussed the elements to include and mistakes to avoid, sometimes seeing is believing. By looking at real-world examples tailored to the profession, you can gain a clearer understanding of what a compelling Graphic Designer Cover Letter looks like.

Let these examples serve as a blueprint for crafting your own standout letter.

Entry Level Graphic Designer Cover Letter

Crafting an entry-level cover letter is all about emphasizing potential, passion, foundational skills, and any relevant academic or extracurricular experiences.

Here’s a cover letter tailored for an Entry-Level Graphic Designer position:

Anna Smith 15 Creative Avenue Boston, MA 02118 [email protected] (123) 456-7890

October 25, 2023

Ms. Jane Thompson Creative Director Innovative Designs Inc. 45 Innovation Way Boston, MA 02119

Dear Ms. Thompson,

As a recent graduate with a Bachelor’s in Graphic Design from Boston University, I was elated to find an entry-level Graphic Designer position available at Innovative Designs Inc. Having avidly followed your organization’s work during my studies, I’ve always been inspired by your commitment to innovative and impactful design. I am eager to translate my academic knowledge and passion for design into practical contributions as a member of your team.

While my professional experience is just beginning, I’ve had the privilege to intern at Local Design Studio during my senior year. Here, I assisted senior designers in creating digital assets for various local businesses. This hands-on experience, coupled with my proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, reinforced my foundational design skills.

Your “Urban Renewal” campaign truly resonated with me. In fact, as part of my final year project, I embarked on a similar theme, focusing on the intersection of urban landscapes and sustainable design. This project was not only well-received by my professors but also sparked vibrant discussions within the university community.

I am excited about the prospect of being part of Innovative Designs Inc. While I come to you at the onset of my career, I bring an unbridled enthusiasm for design, a strong foundation in the tools of our trade, and a hunger to learn, evolve, and contribute.

Thank you for considering my application. I am keen to discuss how my background and aspirations can align with the goals of Innovative Designs.

Kind regards,

Related Article: Sending a cover letter is not always necessary. Check out our guide to learn more about when you should send a cover letter .

Graphic Designer Cover Letter

Crafting the perfect cover letter for a graphic design position requires a blend of showcasing your technical skills and capturing your creative essence.

Here’s a glimpse of how you can eloquently weave these elements together to leave a lasting impression on your potential employer:

Jos Buttler 27 Artistry Lane Boston, MA 02118 [email protected] (123) 456-7890

Ms. Jane Thompson Design Department Head Innovative Designs Inc. 45 Innovation Way Boston, MA 02119

The first time I came across Innovative Designs Inc.’s portfolio, it was a testament to the perfect blend of creativity and strategy in design. As a Graphic Designer with over five years of experience in branding and digital realms, your recent job announcement instantly resonated with my professional aspirations and personal design ethos.

At my recent position with Creative Corp, I championed a rebranding initiative that elevated our client engagement metrics by 40%. This success was partly due to my adeptness with the Adobe Creative Suite, particularly Illustrator and InDesign, and partly because I deeply delved into understanding the ethos and preferences of our target audience.

Your “Eco-friendly Living” campaign particularly caught my eye. Not only was it visually striking, but the underlying message was powerful. Similarly, in my tenure with Green Designs Ltd., I led a digital campaign promoting sustainable lifestyles, which resulted in a notable 25% increase in product sales. It strengthened my belief in the potent combination of design with purpose.

Joining a forward-thinking company like Innovative Designs Inc., known for pushing the boundaries of design, is an exciting prospect. I am keen to contribute to and learn from the trailblazing work your team produces. I look forward to potentially discussing how my experience and design philosophy align with the ethos and goals of Innovative Designs.

Thank you for taking the time to consider my application.

Warm regards,

Jos Buttler

Senior Graphic Designer Cover Letter

Here’s a cover letter tailored for a Senior Graphic Designer position, highlighting deeper expertise, leadership qualities, and a more refined understanding of the graphic design industry:

David Warner 27 Artistry Lane Boston, MA 02118 [email protected] (123) 456-7890

Having closely followed Innovative Designs Inc.’s trajectory over the years, I’ve consistently been impressed by the audacious creativity and design innovations your team champions. As a Graphic Designer with a decade of in-depth experience, the opportunity to contribute as a Senior Graphic Designer at your esteemed organization feels like a natural and exciting progression for my career.

During my time as the Lead Designer at Prestige Creations, I was instrumental in ushering a design renaissance, shifting our branding strategies to resonate better with the evolving market demographics. My team and I conceptualized and executed campaigns that led to a 50% increase in brand engagement over two years. This achievement wasn’t just a testament to my proficiency in tools like Adobe After Effects or XD but also underscored my ability to mentor junior designers and ensure our team’s synergy aligned with the company’s overarching objectives.

Your recent “Tech for Tomorrow” campaign is a stellar example of design meeting futurism. Drawing a parallel, I once spearheaded a campaign for a tech client at Prestige, where we amalgamated AR elements into our designs. This not only won us the “Innovative Design of the Year” award but also positioned our client as a frontrunner in tech innovation.

The potential of contributing to Innovative Designs Inc., a company that sits at the nexus of design and innovation, excites me. My vision as a Senior Graphic Designer isn’t just to bring my expertise to the table but to foster a culture of continuous learning, innovation, and impeccable design execution.

I’d welcome an opportunity to delve deeper into how my experience and vision can complement the ongoing and future projects at Innovative Designs.

Thank you for considering my application.

David Warner

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Graphic Designer Cover Letter Sample + Guide

To apply for a new job as a graphic designer you will definitely need a good set of relevant skills. However, in addition to that, you will also need a good resume and an efficient cover letter. Today, we’ll show you how to best structure your cover letter. We’ll make sure that it clearly delivers one message – that you are the best person for the job.

First, let’s take a quick look at the cover letter sample below:

As you can see, the cover letter above has a few key sections: a header, greeting, introduction, middle paragraphs, and call to action. Let’s take a closer look at each of these sections.

Cover letter header

The header is the easiest section of your cover letter — but you can also structure it in a way that adds more benefit to your application. Typically, a header of a cover letter should include the following:

• Your full name and professional credentials
• Country, state, and city (do not include your full address)
• A way to contact you: phone, email address, etc.

While this is what you would typically add to your resume header, there is other information that can serve a purpose here. For instance:

• Add a link to your design work portfolio: this will give your potential employer an opportunity to quickly evaluate your skills and creativity.
• You can also add a link to your professional social media — like LinkedIn . Make sure your profile on the chosen social network is complete and up to date.

Cover letter greeting

It’s always best to start your cover letter by addressing the hiring manager by name. If you don’t know the name of the person who will be reading your letter, you can try to find it out by searching the company’s website or LinkedIn profile. If this search isn’t successful, you can use a general greeting: something like “Dear Hiring Team” or “Dear Hiring Manager”. It’s best to avoid phrases like “To whom it may concern” as they come across as very impersonal and old-fashioned.

Cover letter introduction

The first paragraph of your cover letter should be a brief professional introduction. It should also explain how you heard about the opportunity and why you believe yourself to be the best candidate for the job. As you can see from the introduction above, the candidate also mentions what has driven them to apply for this position. The section also highlights why they consider the position a great opportunity for career growth.

Cover letter middle paragraphs

The middle paragraphs are the main part of your cover letter. They should explain why you are a great choice for the job and what makes you competent to stand up to all the related challenges.

As you can see, the first paragraph is focused on the designer’s background and what has driven them into the profession. The second paragraph showcases the designer’s skills, certifications, and expertise. This information should also be backed up by something specific: use numbers, references, etc. In the cover letter above, the applicant includes links to their digital resume, graphic design portfolio, and marketing portfolio.

Cover letter conclusion and sign-off

In the final paragraphs of your cover letter, it’s important to emphasize the call to action. Mention that you will be waiting for feedback on your application. In our cover letter sample above, the applicant says that they are ready and looking forward to follow-up calls and interviews. Finally, make sure to thank the hiring manager for reviewing your application.

After the sign-off, you can also include your contact information.

Another question you might have is, “Should a cover letter have graphics?” We’d recommend against it. Even though you are applying for a position of a graphic designer, it’s best to keep your work in your portfolio and leave your cover letter clean and to the point.

Learn more about how to write a cover letter .

Summing things up

A good cover letter should make your case as the best candidate for the job. Explain your interest in the job while showcasing your skillset and expertise. Be as specific as possible and make sure all your claims are backed up by references, numbers, previous experience, and more. Finally, add links to your online portfolio and professional social media.

To complete your application, you will also need a good resume. Learn how to write one in our Graphic Designer Resume Sample + Guide .

Resume Worded   |  Career Strategy

14 graphic designer cover letters.

Approved by real hiring managers, these Graphic Designer cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Graphic Designer
• Senior Graphic Designer
• Visual Designer
• UI/UX Designer
• Alternative introductions for your cover letter
• Graphic Designer resume examples

Graphic Designer Cover Letter Example

Why this cover letter works in 2024, impressive website redesign results.

In this cover letter, the candidate demonstrates their impact by highlighting the redesign of their company's website, which led to increased user engagement and conversion rates. This shows the candidate's ability to deliver tangible results and that they could do the same for Apple.

Boosted Email Marketing Performance

The candidate also shares their success in improving email marketing campaigns, resulting in significant increases in click-through rates and sales. This showcases their versatility as a Graphic Designer and their ability to apply their skills across different channels.

Connect personal interests with company values

In this case, pointing out how Google's design principles inspired your interest in graphic design creates an emotional link between your personal passion and the company's mission. It shows you share their values, not just as a professional, but as an individual too. It's an authentic, personal touch that makes your motivation feel genuine.

Highlight measurable achievements

When you mention the exact percentage increase in user engagement at your previous job, it gives a tangible measure of your capabilities. It shows you understand the impact of good design on a business level and, more importantly, you have the skills to deliver it. It's not just about making things look good, it's about driving results.

Align personal strengths with company culture

By stating your affinity for diverse, collaborative environments, you're subtly aligning yourself with Google's known culture. It's not just about doing well on your own, but fitting in and thriving within their work environment. It's a subtle way to say "I belong here".

Highlighting significant achievements

Here, you've shared a specific project you've led and its impact, demonstrating your value and effectiveness. It's brilliant because it shows your ability to translate technical skills into tangible business results, which is what recruiters want to see.

Transferring skills to prospective role

By expressing your intention to bring a user-centric approach to Adobe, you're showing an understanding of what's valuable to them. It's not just about what you've done, but what you can do for them. That's a powerful message.

Showing versatility in skills

It's impressive how you've shown your versatility by mentioning your experience in an entirely different area - digital marketing. This not only highlights your breadth of skills but also your ability to adapt and collaborate.

Expressing alignment with company values

Showing that you share Adobe's values and are inspired by their mission is a smart move. It's not just about the job, but about being part of a team and a culture. Remember, recruiters don't just hire skills; they hire people.

Ending on a warm note

Ending your cover letter with a warm, professional sign-off is a nice touch. It's the last impression you leave, and it's a friendly and positive one. Good job!

Show excitement for the graphic designer role

When you express genuine enthusiasm for both the position and the company, it shows me that you will likely be a motivated and dedicated team member.

Highlight graphic design achievements

Discussing specific accomplishments, especially those with measurable outcomes, demonstrates your ability to deliver results and contribute positively to our team.

Connect personal passion with the job

Mentioning your excitement about the impact of your work illustrates a deep personal connection to the design field, making you a more compelling candidate.

Emphasize alignment of skills with company needs

Asserting your confidence in your ability to meet our customers' needs with your design skills assures me that you understand and are prepared to meet the job’s requirements.

Express eagerness for a discussion

Ending your cover letter by looking forward to a conversation about your contribution shows professionalism and proactive interest in the role.

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Admire the company's impact

Starting off by expressing admiration for the company's work sets a positive tone and shows alignment with their values.

Showcase your design versatility

Talking about your diverse design experience proves your adaptability and readiness to tackle different challenges.

Demonstrate technical proficiency

Highlighting your expertise with specific design tools indicates you have the practical skills needed for the job.

Align with the company's mission

Expressing how your personal journey resonates with the company's mission to make design accessible shows a deep connection to their goals.

Express your interest in contributing

Ending with an eagerness to discuss how you can support the company's success shows you're proactive and genuinely interested.

Show your enthusiasm for the company

Talking about your admiration for the company's work shows you've done your homework. This is a good way to start a conversation.

Highlight your graphic design achievements

Sharing specific results from past projects proves your ability to deliver. Mentioning percentages makes your success clear and easy to understand.

Blend creativity with strategic thinking

This shows you're not just an artist but also a thinker who can use design to solve problems. It's a valuable skill in graphic design.

Connect your passion to the company's mission

When you link your love for design to how the company operates, it suggests a natural fit. It's like saying you already belong there.

Express eagerness to contribute

Ending your letter by looking forward to a discussion on your contribution sets a positive tone for future conversations.

Senior Graphic Designer Cover Letter Example

Show personal connection with the company.

Emphasizing how Adobe's work has influenced your career shows them that you're not just interested in the job, but you're invested in their mission. It's a way of showing them that you've been a part of their journey and want to continue to be.

Illustrate leadership skills with concrete results

Highlighting a specific increase in digital engagement under your leadership is a great way to substantiate your claim of being a capable leader. It's not just about saying you're a good leader, it's about proving it with real, measurable results.

Express excitement about company initiatives

By showing enthusiasm about Adobe's venture into AI and 3D design, you demonstrate an active interest in the company's future direction. It shows that you're forward-thinking and ready to contribute to their innovation journey, which will make you a valuable team player.

Demonstrating impact in previous roles

By sharing a significant achievement in your previous role, you're not only showcasing your technical skills but also your ability to deliver high-impact work. It's a powerful way to show your potential value to Pixar.

Making connections to the prospective role

You've skillfully connected your past experience to how you can contribute at Pixar. This level of thoughtfulness shows you understand what they're looking for and how your skills can help them achieve their goals.

Highlighting innovative work

By talking about a project where you used augmented reality, you're showing that you're not just a conventional graphic designer but also an innovator. It's a great way to stand out and fits perfectly with Pixar's innovative culture.

Expressing alignment with company's mission

By expressing your admiration for Pixar's commitment to storytelling excellence, you're showing that you're not just a designer, but a storyteller at heart. This aligns perfectly with Pixar's mission and makes you seem like a great fit for their team.

Leaving on a professional note

Wrapping up with a professional sign-off is a smart move. It leaves a lasting, positive impression and shows that you're serious about the opportunity.

Show admiration for the senior graphic designer role

Starting your cover letter by acknowledging your long-standing appreciation for the company’s work makes your application stand out as sincere.

Detail your graphic design experience

Sharing your years of experience and specific achievements provides solid proof of your expertise and potential value to the team.

Highlight creative and strategic balance

Emphasizing your ability to blend creativity with strategy illustrates your comprehensive approach to design, making you a versatile asset.

Focus on customer success in design

Your eagerness to use your skills to help clients succeed indicates a customer-centric approach, which is crucial for businesses today.

Express your contribution to the company's mission

Concluding by reiterating your desire to support the company’s goals shows that you are not only interested in a job but are committed to contributing to the company’s success.

Connect with the company’s mission

When you explain why you admire the company, it shows you share their values. This makes you a more attractive candidate.

Demonstrate your experience with specific examples

Sharing detailed stories of your past work proves you can handle the job. It's important to show, not just tell, your abilities.

Show your design impact

Explaining how your work achieved real results speaks volumes. It tells us you’re not just creative, but you also understand business goals.

Personal connection to the company’s tools

Sharing how the company’s products have helped you personally adds a unique touch. It shows genuine interest and a personal stake in the company's mission.

Express enthusiasm to contribute

Clearly stating your desire to help the company grow demonstrates motivation and foresight. It tells us you’re already thinking about your future impact.

Show genuine interest in the company's mission

Expressing excitement about the company’s goals makes your application memorable. It's good to let them know why you want to be part of their team.

Demonstrate impact through leadership and innovation

Talking about leading projects and improving processes shows you're a leader who can make things better. This is especially important for a senior role.

Merge aesthetic sensibility with business strategy

This highlights your ability to see the big picture. It's not just about making things look good but also supporting the company's goals.

Express enthusiasm to join the design community

Showing eagerness to be part of the team suggests you will be a positive and engaged team member. It's good to show you're excited to collaborate.

Invite further discussion on your potential contribution

Ending with an invitation to discuss how you can help the company grow encourages a follow-up. It's a proactive move.

Visual Designer Cover Letter Example

Connect your passion with the company's mission.

Show why you're drawn to the company by linking your belief in the power of design to the company's goal of empowering creativity.

Highlight specific achievements

Discussing a proud project highlights your ability to translate complex ideas into simple visuals, showcasing your impact on the industry.

Express excitement for the role's potential

Sharing what excites you about the opportunity shows you're eager to contribute and see the value in the company's work.

Share examples of innovation in workflows

Mentioning how you improved processes demonstrates your initiative and ability to enhance teamwork and efficiency.

Show eagerness to contribute

Ending your letter with enthusiasm to bring your skills to the team emphasizes your readiness to make a positive difference.

UI/UX Designer Cover Letter Example

Highlight your inspiration from the company.

Talking about your admiration for the company’s goals can create a strong first impression. It shows you’re passionate about what they do.

Detail your achievements in UX design

Describing a successful project you led offers solid proof of your skills. It shows you can lead initiatives that improve user experience.

Emphasize expertise in essential tools

Pointing out your proficiency with specific design tools, especially those the company uses, positions you as a potentially seamless addition to the team.

Share your belief in the power of design

Explaining how design transforms experiences shows deep understanding. It aligns you with the company’s mission to make a difference through design.

State your desire to empower other designers

Mentioning your wish to support other designers underlines a collaborative spirit. It indicates you’re not just about personal success but lifting others as well.

Express genuine enthusiasm for the ui/ux design role

Starting your cover letter by sharing your excitement for the job can make you more memorable. It shows you're not just looking for any job, but you're passionate about working specifically in ui/ux design at their company.

Show your ui/ux design impact with numbers

Detailing how your work has directly improved user adoption and reduced support tickets by using percentages demonstrates the measurable impact you've had. This makes it easier for hiring managers to see the value you could bring to their team.

Highlight unique qualities in ui/ux design

Explaining how you combine creativity with an understanding of user behavior and psychology can set you apart. It shows that you have a thoughtful approach to design that goes beyond aesthetics, focusing on the user's experience.

Align with the company’s mission in ui/ux design

Mentioning how a company's mission resonates with you makes your application more personal. It suggests that you have done your research and are genuinely interested in contributing to their specific goals and values.

Close with eagerness to join the ui/ux team

Ending your cover letter by expressing your excitement about the possibility of joining their team and contributing to user experiences reinforces your interest in the role. It leaves a positive, lasting impression on the hiring manager.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Graphic Designer Roles

• Creative Graphic Designer Cover Letter Guide
• Freelance Graphic Designer Cover Letter Guide
• Graphic Design Manager Cover Letter Guide
• Graphic Designer Cover Letter Guide
• Minimalist Graphic Designer Cover Letter Guide
• Motion Graphic Designer Cover Letter Guide
• Senior Graphic Designer / Director of Graphic Design Cover Letter Guide

Other Design Cover Letters

• Architect / Architecture Cover Letter Guide
• Art Director Cover Letter Guide
• Design Director Cover Letter Guide
• Game Design Cover Letter Guide
• Interior Designer Cover Letter Guide
• Production Assistant Cover Letter Guide
• UX Designer (User Experience Designer) Cover Letter Guide
• UX Researcher Cover Letter Guide

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

Is a Cover Letter Necessary in 2024?

Published: April 03, 2024

Writing a cover letter can be daunting.

I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments.

While it acts as a letter of introduction, I’ve wondered if a cover letter is necessary in 2024. To find out, I spoke with two recruiters and gained insights on how to write the best cover letter for any job application.

How important is a cover letter?

Is a cover letter necessary, when to skip a cover letter, when to include a cover letter, tips for writing a cover letter, what if the cover letter is optional.

Cover letters are short letters of introduction that you include with job applications.

Typically, they are your chance to go into deeper details about your accomplishments that you might not have highlighted or had room to mention on your resume.

Tiffany Hall, a professional resume writer and founder of Resume911 , says cover letters are an important part of the job application process.

Hall says, “Cover letters can be very important. It’s supposed to sell why you, of all applicants, should get the job. The issue is that applicants use them to regurgitate what’s on their resume, and that’s not what it’s for. It should speak to what isn’t easily explained with your resume.”

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

You're all set!

Click this link to access this resource at any time.

For example, if your resume says you’re skilled at building web pages, your cover letter is a great place to name-drop companies that you’ve worked for to create their websites.

Matthew Muehleisen, a corporate recruiter , thinks a cover letter is also a great place to show you’ve done your homework and researched a company.

Muehleisen says, “It can be what sets you apart from other candidates and applicants and is a good opportunity to show that you’ve done research on the position and company to further showcase your interest in the role.”

Knowing the importance of a cover letter still begs the question: Is a cover letter necessary in 2024?

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While a cover letter can help demonstrate your knowledge of the company you’re applying to and highlight more of your achievements, both Hall and Muehleisen agree that a cover letter isn’t entirely necessary.

Muehleisen says, “Unless it’s a requirement of the application, I wouldn’t say it’s necessary to include a cover letter. There are some roles (usually in content creation and marketing) that will ask for a cover letter as a form of a writing sample. In these instances, make sure your letter is polished and focused.”

If Hall had her way, she would eliminate the cover letter entirely, focus more on the resume, and ask for a link to an applicant’s LinkedIn profile.

According to Hall, “Most cover letters either repeat the resume or they speak to why the applicant isn’t a good fit. Neither is the purpose of a cover letter.”

Nevertheless, 74% of hiring managers still prefer applications to include a cover letter. So, it is definitely worth considering including one — even if the application says it’s optional.

If you’re looking for a new role, writing a cover letter can be time-consuming — especially if you take the time to personalize every letter you send to a hiring manager.

Although a cover letter does serve a legitimate purpose, and 83% of hiring managers read it, there are a few situations where you shouldn’t include a cover letter. Let’s take a look at those scenarios.

If You Only Have a Template of a Cover Letter

I get it. Writing an effective cover letter takes a significant amount of time.

But consider not sending one if you only have time to plug your information into a cover letter template without personalizing it before hitting submit on an application.

Don’t get me wrong. A cover letter template is a great starting point to write your cover letter. Templates often remind you to include pertinent information like the hiring manager’s title, name, and your contact information.

However, if you don’t take the time to edit the body of the cover letter and personalize it with research and your relevant experience, you risk sending the same letter as another candidate.

And considering that 48% of hiring managers spend anywhere from 30 seconds to two full minutes reading each cover letter, the chances are high that your hiring manager can spot a form letter a mile away.

Don’t send it if you don’t have the time to personalize a cover letter.

If Your Cover Letter Is Full of Critique

A cover letter is meant to explain why you’re the best candidate for the open position. However, a cover letter is not a place for you to share your ideas of how the company can improve.

Sure, every company likely has areas of improvement, and the job you’re applying for might be the role that gets a say in that, but a list of improvements might read as a critique.

You don’t want to potentially offend a hiring manager before you even get an interview. A bad cover letter can hurt a strong candidate, according to 33% of hiring managers .

Before you submit your cover letter, read through it several times to make sure it’s not a critique. If it does sound like a critique, throw it out.

If It’s Not Required

There are other instances where you shouldn’t send a cover letter. For example, if the application’s instructions specifically state that you do not need to submit a cover letter for consideration for the job.

In fact, sending a cover letter anyway can signal to the hiring manager that you don’t follow instructions. Not following instructions is also a great way to land your application in the trash bin.

The bottom line is this: If the application specifically states not to send a cover letter, don’t send it.

Of hiring managers, 74% prefer to see job applications with a cover letter apart from the resume. Knowing this, if you have the time to include a cover letter with your job application, don’t skip it.

Here are three instances when you should send a cover letter with your application.

Send a cover letter if you’re very interested in the role.

Think of your cover letter as your time to shine. Use it as a place to highlight your experiences and the qualifications that make you a great fit for the position.

Hall says, “If you can speak to why you’re a good candidate without copying your resume in paragraph form, include a cover letter.”

In other words, don’t use bullet points in your cover letter to describe your previous employment history.

Instead, talk about what you learned on the job and how your skills will help you excel in the role you’re applying for.

Send a cover letter when there’s a gap in your resume or you’re transitioning industries.

If you’re looking to transition to another industry, you should definitely include a cover letter with your application.

Speaking from personal experience, if I had only submitted a resume to my school district when I applied to be a Spanish teacher, the hiring manager would have just seen my experience in Public Health and would not have known about my skills and success in tutoring students in Spanish.

Muehleisen puts it this way, “If you’re looking to transition to a new industry or if there is a position and company you’re really excited about pursuing as an opportunity, these are the best instances to include a cover letter so that you can possibly give yourself an advantage.”

A cover letter can also help explain any gaps in your resume — especially if the gap in your employment history is beneficial to the role you’re applying for.

For example, maybe you volunteered in South America, and the role you’re applying for is for a position in Global Operations.

It never hurts to include positive, pertinent information in your cover letter.

Send a cover letter when it’s required.

The most obvious time to include a cover letter with your application is when it is required. Just like not including a cover letter when it’s not required, it shows you can follow directions.

Include a cover letter when the application asks you to submit one, which shows you can follow directions.

Plus, if the application asks for a cover letter, you can bet the hiring manager will look for it. If no cover letter is included, well, you’re sabotaging your chances of getting an interview.

Only 13% of hiring managers will consider giving a candidate an interview if they don’t attach a required cover letter to an application.

Writing a cover letter is not as painful as it sounds. There are great templates you can use as a starting point for your cover letter.

The trick with a template, though, is to make sure you always personalize the letter to your own experiences and qualifications.

Here are five expert tips to write a winning cover letter.

1. Tailor your cover letter to the job description.

When writing a cover letter, especially if you use a cover letter template, you should tailor the letter to match the job description and meet the requirements of the application.

For example, if the application asks you to attach a short cover letter, keep it brief. Your best bet is one to two short paragraphs detailing why you’re a great fit for the position.

You’ll also want to reference keywords from the job description in your cover letter. Many recruiters use applicant tracking systems that scan application packets for the best fit.

Often, hiring managers review the applications that match the keywords first.

Now, that doesn’t mean to stuff your cover letter with keywords. Instead, use them in a natural way as you discuss your qualifications.

2. Be personable with your greeting.

You might have seen the advice telling you to use “To Whom It May Concern” instead of the hiring manager’s name. This is good advice, but only if you do not know the hiring manager.

Before resorting to a generic greeting to start your cover letter, take the time to look on the company’s website and LinkedIn to find out who makes hiring decisions.

If you have contacts in your network who are familiar with the company, ask them. Taking the time to research the hiring manager and the company shows you care about the details — a quality many hiring managers look for in a candidate!

If you’re still unsure after researching the company, consider using “Dear Sir or Madam” as your greeting.

3. Be yourself.

While a cover letter is a formal introduction of yourself to a potential employer, it doesn’t need to be lacking in personality. Hall suggests sprinkling your personality in your cover letter to spark connections with the hiring manager.

Hall says, “Be your best professional self. I’m a foodie and will include references to food on my LinkedIn, and I’ve done it in a cover letter. I’ve had managers reference them, and we had a chuckle. I am also very clear about aligning myself with companies whose mission and goals I respect and can contribute to. I make sure to speak to that in the cover letter.”

Take Hall’s advice. Showcasing your vibrant personality in your cover letter can help break the ice in your interview!

4. Proofread your cover letter.

Once you’ve written your cover letter and before you hit “send,” double-check that it is free from spelling and grammar errors and that the company you referenced is the company you are applying to.

Muehleisen says skipping proofreading your cover letter is a big mistake — and it could cost you the job!

Muehleisen says, “Make sure that you are proofreading prior to sending. If the cover letter feels like it is a simple cut/paste or if the job title and company name are incorrect, it may do more harm than good. So, be sure that what you’re sending is pertinent.”

5. Be cautious of AI.

AI tools, like ChatGPT or Claude, are great for helping draft content. You might be tempted to ask generative AI to write your cover letter for you. However, both Hall and Muehleisen say to proceed with caution when it comes to AI.

Hall says, “AI is coming along in amazing ways, so it may come as a surprise that my best tip didn’t include AI. I tell my clients when they’re stuck to look to their peers. You can search people by job title on LinkedIn. See how they describe themselves and pull from there. Or, hire a resume writer or career strategist to help you.”

Muehleisen agrees with her. He says, “I would hesitate to use a tool or service for a cover letter as the point should be to show your authenticity. If you are going to use AI for assistance, make sure to put your own words in as well.”

However, when you write your cover letter, whether using a template or generative AI, personalizing it is key to standing out from the competition.

If the job description says a cover letter is optional, should you send one, or can you get by without it?

That can be tricky, considering 72% of recruiters still expect a cover, even if it’s optional.

According to Muehleisen, sending a cover letter is not a bad idea. He says, “I’ve never heard of a cover letter hurting an applicant’s chances; just make sure the one you’re including is specific to the job description and posting.”

Check out these cover letter examples for more inspiration.

Experiment With Your Cover Letters

Writing a cover letter is a breeze once you get the hang of it. With today’s challenging job market, sending a cover letter with your application can make a difference in whether you get called for an interview.

I can’t make promises that your cover letter will dazzle hiring managers each time, but for the right position for you, it will.

Remember Hall and Muehleisen’s advice when you craft your cover letter. Personalization is key to success!

Don't forget to share this post!

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Fresher Graphic Designer Cover Letter Example

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Start your Fresher Graphic Designer cover letter by introducing yourself and stating the position you're applying for. Mention where you found the job posting to show you're actively seeking opportunities. Then, briefly highlight your qualifications that make you a good fit for the role. For example, "I am a recent graduate from XYZ University with a degree in Graphic Design. I am writing to apply for the Graphic Designer position at ABC Company, as advertised on LinkedIn. With my strong design skills, creativity, and knowledge of the latest design software, I believe I am well-equipped to contribute to your team." Remember, the opening should be engaging and make the hiring manager want to continue reading.

The best way for Fresher Graphic Designers to end a cover letter is by expressing enthusiasm for the opportunity, summarizing their qualifications, and inviting further discussion. They should reiterate their interest in the role, mention how their skills align with the job requirements, and express eagerness to contribute to the company's success. They should also thank the hiring manager for considering their application and express their willingness to provide further information or discuss their qualifications in an interview. For example, "I am excited about the prospect of bringing my unique design perspective to your team and am confident that my skills would be a valuable addition. Thank you for considering my application. I look forward to the possibility of discussing my candidacy further." This ending is professional, enthusiastic, and leaves a positive impression.

Fresher Graphic Designers should include the following elements in their cover letter: 1. Contact Information: Start with your name, address, phone number, and email address. If you have a professional website or online portfolio, include that as well. 2. Salutation: Address the hiring manager directly if you know their name. If not, use a general salutation like "Dear Hiring Manager". 3. Introduction: Briefly introduce yourself and mention the position you're applying for. You can also mention where you saw the job posting. 4. Body: This is where you sell yourself. As a fresher, you may not have a lot of work experience, but you can still highlight relevant skills and knowledge you've gained from your education or internships. Discuss your understanding of graphic design principles, software proficiency (like Adobe Creative Suite), and any specializations like UX/UI design, logo design, etc. 5. Portfolio: As a graphic designer, your work speaks volumes. Mention that you have included a link to your portfolio or that it's available upon request. If you have any pieces that you're particularly proud of or that are relevant to the job, mention them. 6. Conclusion: Reiterate your interest in the role and the company, and express your eagerness to contribute your skills and learn more. 7. Professional Closing: Close the letter professionally with phrases like "Sincerely" or "Best regards," followed by your name. Remember, your cover letter should complement your resume, not repeat it. It's your chance to show a bit of your personality and passion for graphic design. Tailor each cover letter to the specific job you're applying for, highlighting how your skills and experiences make you a great fit for the role.

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