branding essay questions

288 Brand Topics for Essays, Research Papers, & Presentations

Brand awareness and management are essential concepts in marketing. If you are looking for the best brand topics, you’re at the right place! StudyCorgi has compiled a list of ideas for your presentation, project, dissertation, and other writing assignments on brand issues. Read on to get inspired!

🏆 Best Brand Topics for Essays

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• Innisfree Marketing Strategy & Innisfree Marketing Plan
• Zara International Expansion Strategy & Zara Global Strategy
• Vinted Fashion Company Building Brand Awareness
• Innocent Smoothies Brand: Marketing Communication
• Lexus Marketing Strategy & Business Model
• McDonald’s Brand Repositioning and Expansion
• Zara’s Multi-Brand Strategy and Risk Management
• Apple: Marketing Communication and Branding Apple as a brand has made itself a strong reputation. The brand is considered among the most powerful among other consumer electronics and communication devices.
• Bottega Veneta: Brand Identity and Brand Evaluation Bottega Veneta is a globally renowned brand, yet its performance could use a bit of a boost due to the need for expansion that the company has been experiencing recently.
• How Brand Image of Digicel and Flow Affects Customer Loyalty The brand image of Digicel and Flow influences customers to repurchase telecommunication services often and recommend others to become clients.
• The Effect of Brand Image on Consumer Taste Preferences The paper identifies that, in the contemporary world, businesses are putting significant effort into creating the best representation of their brands in the eyes of customers.
• Chiquita Brands International: Case Study To a considerable extent, Colombia’s political context had contributed to the creation of legal and ethical problems with which Chiquita dealt years later.
• H&M: Strategic Brand Management In this paper, multiple aspects of the H&M brand will be examined, including inventory, ownership, history, elements and other details.
• Simone Rocha Brand’s Porter’s Five Forces Analysis The paper describes Porter’s five forces model of the British fashion brand Simone Rocha: buyer power, supplier power, the threat of new entries, etc.
• Chick-fil-A Fast-Food Network Brand Analysis Based on customer demographic data, the paper analyzes the Chick-fil-A fast-food network and compares some data to compile an accurate picture of people’s preferences.
• The Role of Advertisement on Nescafe Brand Performance The essence of the new advertising is that it has become an integral and active part of a comprehensive marketing system.
• Marketing Communication for Building Strong Brands Marketing communication is a very important tool in any organization which seeks to augment its market share so as to survive in the current unpredicted business environment.
• Lego Brand’s Touchpoints and Market Entry Strategy There are several touchpoints that the LEGO brand implements to promote its brand and the first one is related to a strong brand design.
• Brand Management: Nike Case Study This document includes Nike’s assessment and response to consumer behavior affected by the global climate change trend.
• Zara Market Segmentation Zara mostly applies an undifferentiated form of market segmentation. However, the company still emphasizes young people due to their tendency to renew clothes at a faster rate.
• Mountain Dew Brand Marketing Strategies Mountain Dew was one of PepsiCo’s brands in the carbonated soft drinks category. Mountain Dew marketing strategies differ in terms of the market segments they target.
• Valentino Brand Targeting Luxury Cosmetics Market in China The report aims to analyze the brand and the luxury cosmetics market in China to propose a communication plan for the brand extension of Valentino.
• Nike on Social Media: Brand Management Nike has continued to dominate social media through the implementation of an effective social media strategy that is tailored for specific target audiences.
• The Pauls Brand’s Marketing Intelligence This paper discusses the brand Pauls, one of the leading milk brands in the Australian market, covering the brand’s background, and micro and macro environmental factors.
• Starbucks Company’s Brand in Bangladesh Market The study was carried out to develop an understanding of the intricacies and utility of brand effectiveness. Starbucks’ expansion in Bangladesh was chosen as the scenario.
• Magnolia Brands: The Case Study The aspects of external environment have the ability to influence the Magnolia brands. The growth of Magnolia brands is influenced by customer loyalty.
• Coca-Cola Soft Drink’s Brand Extension According to a new report, Coca-Cola has built loyalty over generations by ensuring customer satisfaction among its customer base.
• Hilton Hotels & Resorts’ Brand Management Hilton employs the brand diversification approach to classify the market in order to satisfy the differentiation requirements of various client groups throughout the globe.
• Volkswagen Emissions Scandal and Brand Reputation The brand reputation of Volkswagen was hurt significantly as millions of its customers discovered that their vehicles were compromised.
• Globalization of the SK-II Brand SK-II Brand has been said to concentrate on its core business through innovation, expanding penetration in developing countries and restructuring its existing business.
• Brand Analysis Report: Casio and Roland This report is a brand audit of Casio and Roland, which are between the two leading companies engaged in the production and sale of musical instruments.
• Rasasi Brand’s Entry into the French Perfume Market French perfume brands are some of the most expensive commodities in the world, and yet consumers continue to buy these products.
• Brand Identity of Abercrombie & Fitch The history of Abercrombie & Fitch spans over a hundred years. The company first specialized in sporting clothes for the upper class.
• Starbucks Company’s Branding: Cultural Phenomenon Branding is a very important tool for the marketing purposes of any business. This paper focuses on consumer tribes branding as a cultural phenomenon of the Starbucks.
• Tom Ford: Brand Strategy Report Brand differentiation for the Tom Ford products is mainly determined by the color, size and the components of the product.
• Importance of Brands and Branding for Business The brand is differentiates a good or service from others; branding is implemented to distinguish something that one company offers from the same products produced by other.
• Product Performance vs. Product Aesthetics and Brand Success Product performance and aesthetics are often compared in many discussions about which product qualities are more important to the overall success of a brand.
• Red Bull Brand’s Integrated Marketing Campaign The Red Bull brand is associated with sports events such as the Moto-GP, Red Bull Rampage, Red Bull Wake Open, and the Red Bull Sharpshooters, among others.
• Luxury Brands After Economic Crisis in 2008-2020 LVMH had strengthened its positions with the help of the Chinese market and expanded globally by purchasing of weaker brands during the financial crisis.
• Tropical Juice Manufacturing Company Brand Tropical juice manufacturing company is an institution involved in producing and processing freshly blended fruit such as mango, passion, apple, among others.
• Management. Do Brands Have Finite Lives? The concept of a brand is a vital element in the marketing strategy. The survival and existence of a firm, in fact, depend solely upon the success of its brand in the market.
• Emotional Labor and Emotional Branding in Apple Apple Brand is constantly innovating and expanding its product line to include new platforms, devices, applications, and services that positively impact people’s lives.
• Can High-Brand Companies Sell Substandard Goods and Get Away With It? A firm with a proper image is often highly trusted by the customers; hence, the given company has to spend less money on promoting a specific product.
• Swatch Group’s Brand Audit and New Positioning Swatch Group is repositioning and rebranding its products due to the vast competition that it is facing from other dealers world wide.
• Marketing Communications Strategies for Consumer Vehicle Brands in the UK This report will discuss the effect of marketing communication and mix of the consumer vehicle manufacturer of UK and compare their activities regarding these.
• Hyundai’s Branding and Marketing Strategies Hyundai has improved over the years, migrating from cheap brand with cheaper quality to one of the most recognized loyalty based brand.
• Brand Overview and Analysis: The Heineken The Heineken brand is an example of a product that has gone through the product life cycle over the 140 years it has been on the market.
• Walmart Brand Products’ Microeconomic Analysis Pharmacological and cosmetic products Equate under the brand of Walmart are the object of analysis, as well as the pricing policy of Walmart in relation to Equate.
• The Bvlgari Company and Brand Analysis Bvlgari’s designers elaborate on the main elements of watches, from molding gold allocations to processing, manufacturing, construction, and decoration of mechanisms.
• Best Buy Inc.’s Dual Branding in China Best Buy’s case in regards to its attempts to implement a dual branding strategy in China demonstrates the importance of taking into account the local consumer population behavior.
• Social Values in Branding This article presents branding as a social phenomenon that accounts for more public good than evil, and should be widely used.
• Consumer Analysis of the Charmin Brand “Charmin” attracts different market segments; however, the analysis can highlight the most important key demographic characteristics such as age, income, and social status.
• How to Create a Successful City Branding City branding is the appropriate way to describe and implement city marketing, to tag a city as a brand, it must have vital characteristics of a brand.
• Branding as a Negative Social Phenomenon This essay explores the primary reasons behind the issue of branding becoming prevalent, and maintains that branding is a negative social phenomenon.
• Private Label Branding Versus National Brands Based on recent reports, private label products are vital to the growth of retailers. In the past, private label brands competed with the national brands using the price-value proposition.
• Do Brands Have Finite Lives? In spite of the great popularity of many brands, Brands cannot be expected to last forever, because they are just a company’s image, which can be changed and transformed.
• Product Branding in Online Shop Branding products in online shops is an essential part of the online shop’s success; it requires the development of sound and effective strategic marketing of the products.
• The Nike Brand Advertisement Analysis The Nike brand advertisement pays special attention to the importance of sports for people. This advertisement is aimed at demonstrating that sports are available to everyone.
• Branding Effect on Consumer Buying Behaviour The concept of purchasing behavior has evolved over the years and is paramount in forming marketing strategies.
• The Brand Management Job: Skills and Functions Brand managers work in a spectrum of industries. They endeavor to develop an easily recognizable image for products and services.
• True Religion Jeans: Flash in the Pants or Enduring Brand? True Religion is an American designer jeans and denim brand which was founded in 2002 in California, when the fashion industry was undergoing dramatic changes.
• Amazon, Coca-Cola, Nescafe: Three Global Brands Analysis Successful global brands hold a strong presence and huge market share internationally. This paper analyzes three global brands – Amazon, Coca-Cola, Nescafe.
• Top-Selling Smartphone Brands in the World The brands under analysis are Xiaomi, Huawei, Samsung, and Apple, all of them have their distinct perception of the position on the global market, as well as their consumers.
• British Airways Company’s Branding Strategy The brand of British Airways contains several distinct elements. These components should be analyzed with the help of a model developed by Jean-Noel Kapferer.
• Rolls Royce’s Marketing and Branding Rolls Royce’s marketing strategy promotes the sale and promotion of a trademark, one brand worldwide in compliance with a unified marketing policy, strategy, and marketing tactics.
• Starbucks’ Social Responsibility and Brand Strategy The paper argues alignment of the company’s strategy with the core principles of business ethics allowed Starbucks to successfully overcome the crisis and achieve stable growth.
• L’Oreal: Building a Global Cosmetic Brand There can be only a few doubts that the L’Oreal’s acquisition of the brand Maybelline in 1996 was indeed a smart competitive move.
• Nestle’s Nespresso Brand’s Competitive Advantage There are several competitive advantages that Nespresso has over other companies. This is a well-established brand that is recognizable to people living in different countries.
• Disney Company’s International Pricing and Branding This study examines Disney’s pricing strategy overseas, outlines its international product management and branding strategies, and describes how a company conducts market research.
• Personal Brand Management and Social Media The paper discusses that social media platforms provide great tools for building and maintaining personal brands.
• Fashion Brands Cooperation and Its Attractiveness The author discusses the topic of possible collaborations of fashion brands and concludes that the attractiveness of cooperation stems from the uniqueness of the final result.
• Pangaia: An Eco-Friendly Fashion Brand Pangaea is an ethical fashion brand that employs the latest advancement in the textile industry to diminish the adverse impact on the environment.
• Brand Personality and Self-Image and Consumer Behavior The problem statement is on consumers’ individual distinctions. The study aims at evaluating whether consumer personality controls the purchasing decision of the consumer.
• The Brand Called You. Tom Peters’ View on Branding Tom Peters defines a brand as “a promise of the value you’ll receive” in exchange for your time or/and money. Every company tries to show only they can satisfy customers.
• Ice-Fili Company’s Brand A medium-sized Russian ice-cream producer, Ice-Fili, is still a middle store. The company is dominating the Russian top ice-cream production.
• Yahoo: Brand Name, Expansion, and Current Trends Yahoo is frequently described as one of the pioneers of the early Internet era in the 1990s, and it has managed to become the global leader in the area of search engines.
• The Brand Value of Apple Among the many companies that have increased in the volume of operations and brand value, Apple occupies a significant place.
• Are Brand Extensions Good or Bad? Brand extension refers to a marketing strategy used by firms with strong existing brands to extend to other products, leveraging on the strong brand name to capture the market.
• Feathers Fashion: The UAE Brand in Saudi Arabia In order for Feathers Fashion to open a branch in Jeddah in Saudi Arabia, the company will need to take a look at the local market and its key features.
• Marketing for Sports Brands Using Mobile Advertising Nike and Adidas have been using mobile marketing to affect consumer intentions, and buying behavior however the findings do not suggest which company is better performing.
• The Billabong Brand’s Marketing Mix Strategies Billabong is an Australian clothing brand that utilizes marketing mix techniques to function successfully in the market.
• Accor Hotel Brand: World-Leading Hotel Group This paper provides information about Accor, a prominent hotel group in the hospitality industry. It includes details about the company’s history and analysis of the hotel brand.
• The Vans Resilient Brand’s Analysis Vans was founded in 1966 by Paul Van Doren and his brother James. Initially, the company aimed to make long-lasting, washable, and cost-effective shoes in south California.
• Social Media and Internet Advertising for Brand’s Success This paper aims to investigate the impacts of social media and internet advertising on the success of a brand.
• Absolut Vodka Brand and Advertising Agency This paper is a case study analysis of Absolut Vodka in aspects of the cooperation with an advertising agency and the brand’s engagement with the creative field.
• The Value of Advertising and Branding Marketing, advertising, branding, and marketing directors play a significant role in a business, they influence a business’ public image, customer loyalty, brand image, etc.
• Coca-Cola Branding, Mission, Vision and Values A strong brand requires creative designing, careful planning and execution. Branding gives a quick identification to the product’s manufacturer.
• Antecedents of Brand Loyalty: The Case of Coca-Cola This paper defines the importance of brand loyalty as a desirable outcome in the total marketing mix and personifies brand bonding in the case of a student who loves Coca-Cola.
• The Unisom Brand Analysis The Unisom brand was examined closely, including its marketing strategy to focus on its speed and effectiveness (“Unisom”).
• Frito-Lay Inc.’s Take-Over of Cracker Jack Brand The vice president of the New Venture Division Frito-Lay is responsible for outlining a plan and find the factors by which Frito-Lay can take over the brand Cracker Jack.
• Starbucks Customer-Brand Identity and Its Evaluation Starbucks is a cool brand, which is one of the reasons why it is my favorite brand. It offers a variety of products that cater to the different tastes and preferences of customers.
• Customer’s Brand Engagement: The Use of Artificial Intelligence Marketers are currently using artificial intelligence in marketing to automate procedures and provide clients with a distinctive brand experience.
• Responsibility and Brand Advertising in the Alcoholic Beverage Market The article indicates that the brand advertisements highlight alcohol consumption as socially acceptable, while media advocacy campaigns focus on the role of manufacturers.
• Brand Management: Tea and More The paper states that although Tea and More registered success in the early periods, poor customer service, and low brand attractiveness, affected its performance.
• Private Label Brands and Marketing Management The emergence of private label brands is a case in point. Their use as a marketing strategy has proliferated among retail organizations across the world.
• McDonald’s: Brand Management McDonald’s brand mission is tailored to illustrate customers’ favorite places to eat. McDonald’s is committed to five features that entail people, place, promotion, products, and prices.
• Subaru Brand With Japanese Origins This marketing plan presents an option for innovation and environmental sustainability that aligns with Subaru’s projects completed or initiated in the last decade.
• Subaru Brand in Europe Subaru entered the European market in the 1980s, but it did not gain significant prominence until the late 1990s when more models where introduced to the market.
• Spotify: The Brand Gap Questions The idea for Spotify began with the hypothesis that people could stop piracy by making it easier for them to access music legally.
• The Burberry Firm’s International Brand Strategy Burberry has to find an international brand strategy that balances standardization and adaptation in the most profitable way.
• Colgate: The Brand Success History The No. 1 toothpaste company on the Russian market, Colgate, has existed for more than two centuries. Now its net income for the quarter exceeds billions of dollars.
• The Harrods Brand’s Foreign Investment Strategy The fact that Harrods is a reputable brand name makes it profitable in the UK market. The move to enter the Chinese market is recommendable.
• Effects of Celebrity Ratification on Brand Equity Endorser reputation significantly impacts brand credibility, and brand credibility has a beneficial effect on authorized brand equity.
• McDonald’s Marketing and Branding McDonald’s promotes a single brand with common characteristics in markets around the world. This is the largest fast-food chain, which is represented all over the world.
• Examination of Corporate Responsibility in the Chiquita Brands Case The case of Chiquita brands and its confrontation with the AUC was discussed in detail in this paper. The complications have distinct consequences.
• The Coca-Cola Company’s Personal Branding Recently, branding has played a major role in promoting recognition. I believe customers want reassurance that they are using a safe product or service.
• Teleflex Incorporation: Marketing and Branding Healthcare Product The discussion in this paper entails an analysis of the marketing and branding of PICC lines by Teleflex Incorporation.
• Toyota Company: Car Brand Analysis Toyota has made its way to becoming the world’s biggest car company. Toyota’s grip came through capitalizing on rival’s weaknesses, e.g., GM and expansion programs in China
• Fashion Sustainability for High-End and Low-Cost Brands The purpose of this paper is to evaluate sustainable fashion in order to compare and contrast the probability of the future for luxury and low-cost brands.
• Marketing Strategies for Launching a New Brand Brand positioning, product differentiation and understanding competitors are three distinctive marketing strategies for launching a new brand in the market dominated by one brand.
• &pizza Brand’s Situational Analysis The paper aims to examine an American pizza brand “&pizza,” using situational analysis and define its overall state and potential strengths and weaknesses.
• Apple iPhone: Brand Forecast Apple’s iPhone is arguably the most popular and recognizable smartphone on the planet. Since its launch in 2007, the corporation has sold over 1.3 billion iPhones.
• Red Bull Brand and Sport Event’s Marketing Plan The main objective of this digital marketing plan is to attract the younger clients market through the event’s website and Twitter fan page.
• Marketing Mix and Its Importance for Brand Loyalty The proposed study is aimed at examining the role played by various element of the marketing mix in creating and sustaining brand loyalty.
• Emotional Branding in Advertising Emotion determines loyalty and salience of brands. Process of identifying the target population is crucial since it helps determine kind of emotional approach to be used.
• Details of the Brand Positioning Brand positioning helps to maintain pricing tactics for well-established businesses to prevail through the holistic season in the business market.
• How Louis Vuitton Develops Brand Meanings The research aims to provide a better understanding of how Louis Vuitton develops its brand meanings and how that interaction with its clients may affect consumer behavior.
• The Innocent Drinks Brand Identity According to their fundamental principle—to be more ethical, natural, and organic—Innocent Drinks develops its brand identity.
• Influence of Brand Characteristics on Marketing Strategies The paper explores how key brand characteristics influence the choice of marketing strategies and the formation of the target audience’s purchasing behavior.
• Hotel Brands in the Post-Pandemic Era Strong hotel brands are fitter for the recovery after the COVID-19 pandemic and have more opportunities to attract new consumers and keep loyal ones.
• The Power of Positioning: Unleashing the Potential of Brand Storytelling The article discovers the vital role of positioning strategy in building trust, fostering consumer loyalty, and driving brand preference.
• The Huskyboost Brand’s Social Media Marketing Despite the extended reach and relative brand promotion, social media marketing cannot be considered genuinely efficient for Huskyboost.com in its current state.
• Problems With the Business Brand The essay will examine and discuss the main causes that can lead to failed brand expansion attempts and the consequences.
• Recommendations to Enhance Glencore’s Ethical Brand Image This paper recommends Glencore correct the previous mistakes by complying with ethical standards within its operations by embracing all segments.
• Kingsford Charcoal Brand of Clorox Corporation Kingsford has been the dominant charcoal brand in the USA, where charcoal is used widely for grilling outside during the warm seasons.
• Hilton Hotels’ Brand Management Hilton Hotels is a multifaceted global brand that has established its success through quality and variety. Its target demographics consist of a great variety of people.
• Brands’ Positive Impact Through Advertisements The campaign of brands, mainly the advertisement of Citi Bank, BMW, KitKat, and Mountain Dew, show how the brands can bring a positive impact through advertisements.
• The Under Armour Brand Management Under Armour is a reputable company with a strong marketing strategy for its products that manage to compete with its large rivals.
• Guiding a New Brand of Hiking Boots Through the Growth Stage In this paper, the importance of the strategy is demonstrated in the example of a new brand of hiking boots entering the market and having to be advertised properly.
• Concessions: Dilution and Weakness of Brands? In general, concessions cannot be regarded as an indicator of a brand’s weakness and dilution, for example, they can guarantee income growth and customer influx.
• Brand’s Storytelling and Management Brands attract customers and strengthen their awareness through storytelling. They turn their positions, values, and experience into powerful messages.
• Nike as the Best and Largest Sportswear Brand in the World Nike is the world’s number one designer and marketer of sportswear and the distributor of athletic footwear, equipment, and accessories for different sports and other activities.
• Arrid: Brand Management Analysis Arrid is the brand that was created and owned by Carter-Wallace Inc. Arrid is a brand of deodorant and body wash, and it was prevalent several years ago.
• Amazon: The Brand That Protects Itself To ensure its success in its expansion and in general, the company should capitalize on the unique advantages Amazon already possesses.
• Adidas, Reebok, and Patagonia Brands’ Transparency Adidas, Reebok, and Patagonia are the leading companies in the transparency index. Their contribution is undoubtedly admirable.
• Social Media Marketing: Memes as a Branding Strategy The strategy allows the brand to promote its products through increased coverage of audiences with similar characteristics to the target group.
• IMed Brand Driving a Paradigm Shift in Healthcare We have developed a new personalized health record-keeping app called iMed for iOS platforms to help both physicians and patients manage their health records.
• Gender-Oriented Products: Branding and Marketing Marketing of gender-oriented products should be more gender-neutral oriented because to be efficient in the market, the brand needs to meet the changing social requirements.
• The We Are One Sustainable Brand’s Pricing Plan This paper presents the pricing plan for WEe Are One, which introduces small collections at medium prices to balance quality and affordability.
• Aspects of Career Development: Personal Branding and Networking In the virtual age, personal branding and networking are both exceptionally important for career development. This essay is going to underline the key aspects of these concepts
• The Concept of Branding: Strategic Integrated Marketing Communications Branding is an important marketing tool for creating an impression and revealing the company’s philosophy, values, mission, and vision of the future.
• Why Do We Need Brands? Each brand coincides in the consumer’s mind with those qualities that the product should possess and the emotions that it should evoke.
• Yum!: Brands Innovations and Commercialization This report will discuss this system, identifying the crucial factors of its success, as well as provide recommendations on how to improve the mentioned commercialization activities.
• Brand Mission and Logo Kaptivate Kulture The mission for Kaptivate Kulture can be formulated as follows: Empowering everybody to express individuality and uniqueness.
• Super Bowl Commercial and Brand Name: Budweiser Budweiser is known for its commercials and its brand name. It reinforces to the viewer the association of good times and good friends with Budweiser beer.
• Graves Enterprises Brand’s Floor Care Products This case study illustrates the radical new approach to brand marketing being taken by Graves Enterprises and its floor care products.
• The Scandal of the Brand of a Medical Device – EpiPen The purpose of this paper is to analyze the EpiPen company’s actions and its strategy for improving its reputation.
• Kawneer Brand Company: Structure Analysis
• The Customer Service Perspective: The Starbucks Brand
• Product, Branding, and Packaging Decisions
• The History of Nokia’s Creation and Becoming an Influential Brand
• Involvement and Sports Brand Advertising
• Hotel Industry Branding and Marketing Strategy
• Personal Leadership Brand for Women
• Brand Repositioning: Term Definition
• The Behavior of the Young Toward Luxury Brand
• Phoria Pictures: Independent Film Company Brand Identity
• How Charlotte Beers Can Provide the Best Stewardship for the Ogilvy Brand?
• Understanding and Managing the Brand Space
• Personal Branding by Groskop and Arruda
• Brand Development: Branding Strategy Insider
• SABIC Brand Role and Its Reception in Australian Market
• Marketing Mix Products and Brand Strategies
• Greenomics: Marketing and Branding Strategies
• Electronic Medical Records: Brands Comparison
• Apple Inc.’s Market Strategy and Brand Position
• American, Alaska, and United Airline Brands
• Constellation Brands Company’s Analysis
• Educare.com: Project Message and Brand Strategy
• Chick-fil-A Brand and Its Mobile Applications
• Allison Sims and Her Paleo Foodies Brand Campaign
• Wicked Laser Torches Branding and Product Marketing
• Brand and Product Manager: Job Analysis
• Apple Inc.’s Brand Equity on the Website
• Brand Image Development: Project Scope and Analysis
• Marketing Campaign, Brand Strategy and Internet
• Nature’s Best Pet Food Brand’s Target Market
• Tesla Motors Brand Marketing Communications
• Volvo Company’ Branding Strategy in Saudi Arabia
• The Nike Brand Success and Phil Night’s Leadership
• How Local Franchises Become International Brands?
• Brand Perceptions Marketing: Harley Davidson, Naked Juice, and Tropicana Juice
• Social Media Marketing: The End User’s Attention and Factors Affecting the Popularity of Brand Posts
• Value of Advertising and Branding
• Aspirational Fitness Goers: Nike Brand
• How the Super Brand Nike Make Supply Chains Sustainable
• Brand Loyalty Through Emotional Advertising Media
• Consumer Behavior and Brand Awareness of Ankur Salt
• How Brand Nokia Influences on Consumer Purchasing Behaviour Marketing
• Creating the Appeal for the Brand to Stand Out in a Cluttered Market
• Ben and Jerry’s Company Brand Building and Values
• How Adidas Has Developed a Niche Market for Their Brand Adidas Originals
• Brand Loyalty and the Decline of American Automobile Firms
• Apple and Samsung Brand Positioning
• Case Study Brand Jordan: Selling a Legend
• How Can Amazon Use Positioning to Create a Strong Brand Identity in the Next 5 Years?
• Customer-Based Brand Equity Model – Nestle Case Study
• Case Study About Evolution and Situation Analysis of a Dove Brand
• Lvmh: Managing the Multi-Brand Conglomerate
• Apple and Its Brand From Other Competitors
• Brand Building and Structural Change in the Scotch Whisky Industry
• Loreal: Global Brand, Local Knowledge
• Brand Segmentation and Positioning – Espresso Coffee Machines
• Brand Development and Marketing: Case of Red Bull Study
• Better Brand Management Through Design Thinking
• Brand Perceptions and the Market for Common Stock, Forthcoming, Journal of Financial and Quantitative
• Consumer Behavior and Its Effect on Influencing Brand
• Louis Vuitton’s Brand Values
• IKEA How the Swedish Retailer Became a Global Cult Brand
• Brand Case Analysis: Parvaderm Corporation
• How Apple INC’s Brand iPhone Image Impacts the Buying Behavior of Its Consumers
• Hollister Brand Space, the Way How Brandscape Integrates Into Brand
• Brand Morphing Across Wal-Mart Customer Segments
• Advertising Brand Communication CTS Notes
• Beauty and the Beast: The Brand Crisis of SK-II Cosmetics in China
• Last Chance’s Brand Plan For Soft Drinks
• Brand Positioning the Victoria & Alfred Waterfront Company
• Brand Congruence: Consumer Behavior and Purchase
• Blues Spiritual for Mammy Prater by Dionne Brand
• Low Costs, Strong Brand: Airasia’s Formula for Profitability
• Maggi Brand Extension and Repositioning
• Brand Names Versus Generic, What Motivates People to Buy
• Brand Awareness and Consumer Perception for Automobiles in UK
• How Can the Marketing MIX Model Help Manchester United Build Its Global Brand
• Brand Loyalty and Marketing Solutions Through Blockchain
• Brand Positioning and Consumer Taste Information
• H&M: History, Brand Today and Analysis of the Company
• Key Challenges Facing Brand IKEA
• Atlantic City Licenses Brand New Online Casino
• Apple INC: Business Strategies That Drive the Brand’s
• Disney the Happiest Brand on Earth
• Brand Management, Competitiveness and Business Performance in Mexican Small Service Businesses
• Brand Africa: Multiple Transitions in Global Capitalism
• Choice Between Salary and Employer Brand: The Roles of Materialism and Inclination to Develop an Identity-Motives-Based
• Relationship With an Employer Brand
• Lenovo: Brand Observation Portfolio
• Harley-Davidson: Over 100 Years of Brand Management
• How Philip Morris Built Marlboro Into a Global Brand for Young Adults: Implications for International Tobacco Control
• Brand Building and Positioning for Cadburys Marketing
• Creative Message Strategy, Media Plan & Integrated Brand
• How McDonald Applied the Process of Internationalization of Its Brand in India
• L’Oreal: Building Its Empire in Indonesia Through Its Luxury Brand, Lancome
• How the Polo Ralph Lauren Brand Has Achieved Such High Success
• Brand Expansion Plan For Lululemon
• How Zara Uses Its Marketing and E-Commerce to Spread Its Brand
• Lilypad- The Corporate Brand: Help or Hindrance
• Brand Analysis: Marketing and Communication Strategy of Dior
• Between Form Without Substance and Substance Without Form: Estimating the Brand Image of Romanian SMEs
• Brand Building for Facilitating the Launch of Dogerita Mineral Water
• Lego and Its Unique History and Brand Concept
• Brand Manager for Topshop Is the Most Difficult Market
• BMW Mini Brand Comes to India
• Boucheron Luxury Brand’s Market Research
• IKEA: Shopping Experience Part of Effort in Building Brand Loyalty
• Celebrity Branding: Creating More Brand Awareness
• Brand Confusion: Empirical Study of a Legal Concept
• Examining Nokia’s Brand Identity and Positioning
• Luxury Brand and Creativity: Christian Louboutin Nail Polish
• What Are the Better Measurement and Management of Brand Value?
• Can Brand Extension Signal Product Quality?
• Why Are Name Brands Usually More Expensive Than Store Brands?
• Does Brand Extension Impact Parent Brand?
• What Are the Factors for Successful Brand Endorsements Marketing?
• Does Excessive Sales Promotion Result in Dilution of Brand?
• What Is the Gap Between Brand Identity and Brand Reputation?
• Does Religious Commitment Matter in the Relationship Between Brand Personality and Purchase Intention on Halal Brand?
• How Does Behavioral Primacy Interact With Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice?
• Does Store Brand Patronage Improve Store Patronage?
• Why Do Brand Name Products Cost More?
• Is There a Difference Between Off Brand and Name Brand?
• Do International Brand Managers Need to Vary Their Marketing Strategies?
• How Can You Lure Consumers Into Loving Your Brand?
• Are Their Relationship Between Packaging Design and Brand Identity?
• What Is the Relationship Between Ethical Advertising and Brand Loyalty Marketing?
• How Does Coca-Cola Use Brand Equity?
• What Is the Difference Between Brand Identity and Brand Equity?
• Are People More Likely to Buy Brand Names Rather Than Their Generic Counterparts?
• How Do Consumer Identities Help Brand Management?
• What Elements Would Make a Fashion Brand Store Popular?
• How Does Brand-Related User-Generated Content Differ Across YouTube, Facebook, and Twitter?
• How Effectively Did Oliviero Toscani Use Shock Tactics in Advertising to Raise the Brand Profile of Benetton?
• Why Are People Willing to Pay More for Branded Rather Than Unbranded Products?
• What Most Affects the Recall and Recognition of Brand Symbols?
• How Do Perception Maps and Brand Repositioning Affect Customer’s Perception of a Brand?
• Are Name Brands Usually of Better Quality Than Store Brands?
• How Does Point-of-Sale Marketing Mix Impact National-Brand Purchase Shares?
• Why Do Consumers Typically Choose Certain Brands Rather Than Others?
• What Are the 5 Key Features of a Brand?

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StudyCorgi. (2021, September 9). 288 Brand Topics for Essays, Research Papers, & Presentations. https://studycorgi.com/ideas/brand-essay-topics/

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StudyCorgi . 2021. "288 Brand Topics for Essays, Research Papers, & Presentations." September 9, 2021. https://studycorgi.com/ideas/brand-essay-topics/.

These essay examples and topics on Brand were carefully selected by the StudyCorgi editorial team. They meet our highest standards in terms of grammar, punctuation, style, and fact accuracy. Please ensure you properly reference the materials if you’re using them to write your assignment.

This essay topic collection was updated on March 8, 2024 .

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121 Brand Essay Topic Ideas & Examples

Inside This Article

Are you struggling to come up with a compelling brand essay topic? Look no further! In this article, we have compiled a list of 121 brand essay topic ideas and examples to inspire your writing. Whether you are studying marketing, business, or simply interested in exploring the world of brands, these topics will provide a solid foundation for your essay. Let's dive in!

• The impact of branding on consumer behavior.
• Brand loyalty: How to cultivate and maintain it.
• Branding in the digital age: Challenges and opportunities.
• The role of branding in building a successful startup.
• The influence of brand personality on consumer perception.
• Branding strategies of multinational corporations.
• The power of storytelling in brand marketing.
• The ethical implications of brand endorsements by celebrities.
• The importance of brand consistency across different platforms.
• The psychology behind brand colors and their effects on consumer perception.
• Branding in the luxury goods industry: A case study of Louis Vuitton.
• The impact of social media influencers on brand awareness and sales.
• Branding and its role in fostering emotional connections with consumers.
• The relationship between brand image and brand reputation.
• Branding and corporate social responsibility: Can brands be socially conscious?
• The role of packaging in brand differentiation and consumer decision-making.
• The evolution of brand logos: From simplicity to complexity.
• The impact of brand extensions on brand equity.
• The role of brand ambassadors in promoting brand awareness.
• The importance of brand positioning and targeting in marketing.
• The impact of brand trust on consumer loyalty.
• The role of nostalgia in brand marketing.
• Branding and cultural appropriation: A critical analysis.
• The role of brand authenticity in gaining consumer trust.
• The impact of brand reputation on crisis management.
• The influence of brand endorsements on children's consumer behavior.
• The role of branding in the success of online marketplaces.
• Branding and the power of sensory marketing: A case study of Coca-Cola.
• The impact of brand storytelling in the fashion industry.
• Branding strategies of successful personal brands.
• The role of brand communities in building brand loyalty.
• The impact of brand associations on consumer perception.
• The influence of brand image on consumer buying behavior.
• The role of brand personality in the hospitality industry.
• The impact of brand love on consumer engagement.
• Branding and the rise of influencer marketing.
• The role of brand mascots in brand recognition and recall.
• The impact of brand reputation on employee recruitment and retention.
• The relationship between brand equity and financial performance.
• The influence of brand endorsement controversies on consumer perception.
• The role of brand experience in driving customer loyalty.
• The impact of brand globalization on cultural diversity.
• Branding and the rise of experiential marketing.
• The role of brand congruence in co-branding partnerships.
• The impact of brand reputation on shareholder value.
• The influence of brand personality on brand evangelism.
• The role of branding in the success of e-commerce platforms.
• The impact of brand authenticity on brand resilience.
• The role of brand storytelling in the food and beverage industry.
• The influence of brand extensions on parent brand perception.
• The impact of brand reputation on customer loyalty in the banking sector.
• The role of brand perceptions in luxury brand consumption.
• Branding and the rise of social entrepreneurship.
• The impact of brand image on employee engagement.
• The influence of brand personality on consumer trust in the tech industry.
• The role of branding in political campaigns.
• The impact of brand associations on consumer attitudes towards sponsorship.
• The relationship between brand equity and customer satisfaction.
• The influence of brand endorsements on political decision-making.
• The role of branding in the success of online travel agencies.
• The impact of brand reputation on consumer choice in the healthcare sector.
• The influence of brand personality on consumer loyalty in the automotive industry.
• The role of branding in destination marketing.
• The impact of brand authenticity on employee satisfaction.
• The relationship between brand equity and customer lifetime value.
• The influence of brand endorsements on consumer attitudes towards sustainability.
• The role of branding in the success of subscription-based services.
• The impact of brand reputation on consumer trust in the airline industry.
• The influence of brand personality on consumer decision-making in the beauty industry.
• The role of branding in the success of crowdfunding campaigns.
• The impact of brand associations on consumer perceptions of corporate social responsibility.
• The relationship between brand equity and customer loyalty in the telecommunications sector.
• The influence of brand endorsements on consumer attitudes towards ethical practices.
• The role of branding in the success of food delivery platforms.
• The impact of brand reputation on employee motivation in the hospitality industry.
• The influence of brand personality on consumer trust in the fashion industry.
• The role of branding in the success of online education platforms.
• The impact of brand associations on consumer perceptions of sustainability.
• The relationship between brand equity and customer loyalty in the retail sector.
• The influence of brand endorsements on consumer attitudes towards diversity and inclusion.
• The role of branding in the success of ride-sharing services.
• The impact of brand reputation on customer satisfaction in the banking sector.
• The influence of brand personality on consumer decision-making in the fitness industry.
• The role of branding in the success of social media platforms.
• The impact of brand associations on consumer perceptions of privacy.
• The relationship between brand equity and customer loyalty in the gaming industry.
• The influence of brand endorsements on consumer attitudes towards mental health.
• The role of branding in the success of online marketplaces for handmade products.
• The impact of brand reputation on employee engagement in the tech industry.
• The influence of brand personality on consumer trust in the music industry.
• The role of branding in the success of online grocery delivery services.
• The impact of brand associations on consumer perceptions of data security.
• The relationship between brand equity and customer loyalty in the fitness industry.
• The influence of brand endorsements on consumer attitudes towards inclusivity.
• The role of branding in the success of online dating platforms.
• The impact of brand reputation on customer loyalty in the fashion industry.
• The influence of brand personality on consumer decision-making in the gaming industry.
• The role of branding in the success of online streaming services.
• The impact of brand associations on consumer perceptions of environmental sustainability.
• The relationship between brand equity and customer loyalty in the food delivery industry.
• The influence of brand endorsements on consumer attitudes towards privacy.
• The role of branding in the success of online fitness platforms.
• The impact of brand reputation on employee satisfaction in the automotive industry.
• The influence of brand personality on consumer trust in the travel industry.
• The role of branding in the success of online fashion marketplaces.
• The impact of brand associations on consumer perceptions of social responsibility.
• The relationship between brand equity and customer loyalty in the music industry.
• The influence of brand endorsements on consumer attitudes towards sustainable fashion.
• The role of branding in the success of online home-sharing services.
• The impact of brand reputation on customer loyalty in the hospitality industry.
• The influence of brand personality on consumer decision-making in the education industry.
• The role of branding in the success of online art marketplaces.
• The impact of brand associations on consumer perceptions of customer service.
• The relationship between brand equity and customer loyalty in the beauty industry.
• The influence of brand endorsements on consumer attitudes towards ethical beauty products.
• The role of branding in the success of online pet supply platforms.
• The impact of brand reputation on employee motivation in the e-commerce industry.
• The influence of brand personality on consumer trust in the home improvement industry.
• The role of branding in the success of online travel booking platforms.
• The impact of brand associations on consumer perceptions of data privacy.
• The relationship between brand equity and customer loyalty in the e-learning industry.

These 121 brand essay topic ideas and examples cover a wide range of industries and aspects related to branding. Whether you're interested in exploring the impact of brand reputation, the influence of brand personalities, or the role of branding in specific sectors, there is a topic here for you. Remember to choose a topic that aligns with your interests and expertise, and conduct thorough research to support your arguments. Happy writing!

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Branding Research Questions: 12 Keys to Success [templates]

Topics covered ✅.

• What is branding research?
• Brand recognition survey questions examples
• Brand identity survey questions
• Rebranding survey questions
• Brand perception survey questions
• Branding research process
• Brand research examples

You're starting a business and want your product or service to stick out in consumers' minds. How can you make sure you have loyal customers that resonate with you?

Brand identity is one of the most important aspects of any business, and it can make or break a business that doesn't get it right.

Claim My Free Brand Positioning Template

This hub is ready-made and pre-populated with tips, examples, checklist items, and files to help you improve your brand positioning.

1. Branding

When building a new brand or business, it can be hard to know where to begin. A good place to start is with look or design.

A brand represents how the world perceives a business or a company. Branding is the process of giving meaning to a product or service through creative and visual decisions.

Most businesses probably have a few visual aspects in mind when they start the process; such as a color scheme, font styles, images, and a brand voice. Making these aspects unique and distinct from other brands out there is key to establishing a strong brand identity.

2. Product Success

You've got a great product, but you want to make sure it's reaching the right people and getting the attention it deserves. Here are some questions to help you get started:

• Who is your target market?
• What kind of research do you need?
• What are your marketing efforts?
• How do you maximize your competitive advantage in the marketplace?
• How can you sell this product without losing sight of its value proposition or its core purpose?

You should also consider product testing market research to ensure you are validating that your potential product is meeting the needs of your audience.

3. Target Market Studies

Target market studies help you figure out who you're marketing to and help you create marketing campaigns that speak directly to your customers' needs and desires, resulting in more valuable insights and a competitive advantage over other companies.

Here are some of the most important questions you'll need to ask when conducting face-to-face interviews with your target market:

• What do they think of the product or service (positives and negatives)?
• How did they find out about it?
• Why did they choose this particular product/service over others?

“If you can't measure it, you can’t improve it” - Peter Drucker

How do you figure out who you're marketing to?

There are a lot of ways to do this; for example, you can use different types of surveys for research , focus groups, and other types of market research methods to get a sense of what your potential customers are looking for.

And there are plenty of free online survey templates that will help you organize research and questions so that they're easy for people to answer.

How can a company know if it's doing a good job if it doesn't know what it needs to improve on?

A survey is a way to get more insight into your target market's preferences, needs, and perceptions. Since the beginning of marketing, polls, surveys, and, better yet, super fancy questionnaires, are a great way to collect both quantitative and qualitative data.

The bottom line is that you want to de-risk and ensure your marketing efforts are as effective as possible. Thus, it's critical to understand who you're really targeting and how they feel about your brand on an ongoing basis, before investing substantial capital or labor into any single campaign.

Claim My Free Surveys Template

This hub is ready-made and comes pre-populated with surveys, lists, and PDFs to help you get started.

5. Basic Areas for Surveys

While the survey questions may vary, they should focus on the following basic areas:

• Target audience demographics (age, gender, education level)
• Perception of your product
• Customer experience with the product
• Marketing communications and campaigns that have been most effective with this customer base

6. Finding Your Audience

While it may seem that we are repeating this over and over, it warrants reinforcement. Always remember: when it comes to brand building, one of the most important things you can do (if not the most ) is deeply understand your target audience.

In order to do that, you need to ask the right questions. Here are some things to consider when writing your questions for surveys, polls, and questionnaires:

• What is their gender?
• What age range?
• Are they parents?
• Do they live in the city or suburbs?
• What are their hobbies and interests?
• What are their passions?
• What do they like to do for fun on a Friday night?

Questions like these provide baseline demographic data as well as more fluid narrative data about how the potential customer views themselves, and how they approach their lifestyle.

These questions also help with customer loyalty research and continuously understanding what your customers value.

When you find your audience, this can help you with branding. For example, if your primary audience is children, you can make design choices that create a product that will catch kids' eyes. These can include bright, warm colors and exclamatory statements.

You should also consider various types of audience research tools .

Claim My Free Audience Research Template

This hub is ready-made and comes pre-populated with free tools, checklist items, files, and examples to help you improve your audience research.

7. Perception Surveys

Perception surveys and brand perception research helps you understand how your audience perceives you or your product/service over a duration of time.

8. List of Questions for Perception Surveys

Below is a list of questions to consider as you plan, strategize, map hypotheses and assumptions to test, and ultimately build out your perception surveys:

• What kind of surveys can be used to gain valuable insight into customers' experience with your brand?
• How can you use customer experience surveys to improve your marketing campaigns and craft more targeted, effective communications?
• Do customers think your product is affordable enough, or too expensive?
• Do they think it's something that would be useful to them personally or professionally?
• Have any competitors come out with similar products recently that may make yours seem old-fashioned by comparison?

9. Customers

While many of us love to plan and strategize, perfection is often the enemy of progress. With calculated risk and strong assumptions, it's time to get into the weeds and go interface with customers.

Getting feedback from real customers is the most direct way to inform strategic decisions about how to move forward with branding efforts. Fortunately, there are numerous ways to do this without spending excessive time, money, or energy.

3 steps for gathering customer feedback

For starters, you can:

• Conduct an informal survey using SurveyMonkey , Qualtrics , or another online survey tool
• Gather qualitative information and input through an external knowledge management system, like Kahana
• Talk to people within your networks, go on social media, and send notes to folks on our mailing list (email and physical mail)

10. Marketing

Let's take a step back and look holistically at marketing. With revolutions like data-as-a-service, the post-cookie world, metaverse marketing, and omnichannel experience disrupting the marketing world, if anything, it's more important than ever to focus on asking the correct branding research questions.

Marketing doesn't need to feel like an uphill battle as long as you take pleasure in the process of honing your strategy and aim to deliver brand experiences that are truly delightful.

11. What Consumers Want

You're constantly tinkering and optimizing your marketing efforts, and part of that ongoing process is to know who your audience is and what they want at a given moment.

Example clusters of branding research questions

When you are learning about consumers and their preferences, there are several clusters of branding research questions you'll want to ask yourself:

• What do they value?
• How do they prioritize their needs?
• What are the most important factors when making purchasing decisions?
• Are you targeting specific demographics or geographic regions?
• How often do you reach out to potential customers?
• How much effort is being put into building relationships with them?
• How would these people perceive your brand?
• What would they say if asked about it?
• What are their perceptions of competing brands as well?

If you can't answer these questions with confidence, then you won't be able to develop the appropriate marketing messages to generate results or build a strategic plan that will work for your business. Moreover, if you can't answer these basic questions, you can't expect to use advanced solutions like predictive analytics properly as marketers.

12. Brand Research: a Useful Tool

When you think about the marketing you do for your business, what are your goals?

• Do you want to find new customers?
• Do you want to keep customers happy with your products and services?
• Do you want to increase sales?
• Or do you just want to find out if people are actually interested in what you're selling?

The answer to all of these questions is yes. All of these goals are important for any business.

Being mindful of them and focusing on the right questions to ask in order to achieve them will help guide your marketing strategy moving forward, and will help ensure that future campaigns appeal directly to your target audience's needs and desires.

40 Questions for a Smart Branding Strategy

But how do you create an effective branding strategy? What should you consider when it’s time to develop a new or revamped brand? What do you need to know to do branding right?

As marketing and branding consultants , we’ve developed branding strategies and brand identities for many types of organizations.

Here are 40 questions we ask when we’re creating a smart branding strategy for a client.

Your Organization & Mission

• Why does your organization exist? What is your mission or purpose?
• What does your organization do? What types of products and services do you provide?
• What kind of organization are you? How would you describe your company? How do you see yourselves?
• How do you want others to see your organization?

Your Business Objectives

• Why are you developing a new brand or revamping your brand identity? What are the business reasons behind the new branding? What do you hope new branding will achieve?
• What new story do you want to tell the market about your company with a fresh brand?
• What is the timeline for launching the new brand? Is there a business reason or a major event driving this timeline?

Customers, Prospects & the Customer Experience

• Who buys your products and services?
• What specific problems are customers trying to solve when they turn to your business?
• How do customers choose suppliers like your business? What factors are most important to the buying decision?
• Why do people choose to do business with your company rather than your competitors?
• What do customers and others experience when they interact with your company on a day-to-day basis? How do you make people feel?
• How would your customers describe you?

Your Value Proposition

• What is the most important value you deliver to your customers?
• How do you communicate your value proposition? What do you say about your business at every step in the sales and marketing process?

Your Marketplace

• What markets do you serve?
• What is your current market position and market share? For example, are you the largest company? A smaller player? Middle of the pack? A regional leader? An upstart? A newcomer?
• What market position do you want to achieve? Who do you want to be?
• How much awareness is there of your brand in your marketplace?

Your Competitors

• Who are your primary competitors and how are they branding?
• What sets you apart from competitors? What are the key points of differentiation that belong in your brand identity?
• Are there fonts and colors to avoid in your new brand because they are used by competitors?

Your Current Brand

• What is the history of your current brand? How was it developed? What is it intended to represent?
• Are you planning a full replacement of your brand or are you looking to update and refresh the existing brand?
• Do you expect resistance within your organization to the idea of changing your brand? What are the reasons for resistance?
• Do you have standards in place that govern the use of your brand across your enterprise?
• What do you like about your current brand?
• What do you dislike about your current brand?
• Is there equity in your current brand worth retaining? Should any elements from your current brand be used in the new brand?
• Have you conducted recent research on perceptions of your brand? What perceptions do people have?

Your New Brand

• How do you think your company should be positioned in the marketplace?
• What are the top three to five key marketing messages to use as “proof points” to support your positioning?
• Besides your company name, what elements belong in your brand, such as an icon symbolizing your business or a brief tagline that states your value proposition?
• Will you need variations of the company brand or related sub-brands for divisions, units, or product lines?
• What attributes do you want customers and prospects to associate with your brand every time they encounter it, in all media? “That’s the company that is….”
• What is your brand persona or point of view? For example, are you strong, stable, creative, quirky, trusted, smart, safe, dependable, helpful, edgy, expert, etc.?

Brand Launch & Deployment

• What is your budget for brand development and deployment?
• Have you inventoried the uses of your current brand and identified the full range of applications for the new brand, from tiny social media icons to building signage and vehicles?
• Do you have a plan in place to launch the new brand, both internally and externally?

Marketing the Brand

• How will you capitalize on your new identity in sales and marketing? A new brand is an ideal opportunity to generate attention and get people to see your organization differently. Your branding strategy should include a comprehensive plan for making the most of this opportunity.

Do you need help with branding? Our Cleveland marketing agency has extensive experience in branding strategy and brand development . Contact us if you’d like to learn more.

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Essay Samples on Branding

Advantages and disadvantages of the google's strategy: branding diversity benefits.

Google, as one of the world's leading technology companies, has strategically incorporated diversity and inclusion into its branding approach. This essay examines the advantages and disadvantages of Google's strategy in utilizing branding diversity benefits. By analyzing the benefits and potential challenges of this approach, we...

Explaination the Concept of Brand Image in a Narrow

Brands have a good vary of practices for businesses, merchandise and people in today’s dynamic promoting landscape, wherever publication and message distribution are not any longer restricted to media entities. Every brand is competing for time and a spotlight in today’s world to interrupt the...

• Brand Management

Complete Brand Loyalty Is Important

Brand loyalty is that the tendency of shoppers to endlessly purchase one brand’s merchandise over another. shopper behavior patterns demonstrate obtainers|that customers} can still buy merchandise from an organization that has fostered a trusting relationship. Loyalty is extraordinarily helpful to businesses because it ends up...

The Role of Brand Products Our Life

There are a lot of brands in the world. We often use many brand products in our life. For example, phone, sport shoes, foods, and bags. We can find brand everywhere. When you talk with your friends in the school, you can find many brands...

Logo Form the Unique Personality of the Brand

Brand identity is simply the compilation of the aspects that a business assembles which depict the right image to its customers. These aspects all together form the unique personality of the brand. Many refer to the logo as being the brand, but the logo alone...

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Importance of Process of Introducing Brands to Consumers

In society, brands are not just selling their products anymore. They sell their belief and value. Brands have an immense influence to behave in a way that affects social change. This essay will describe why and how brand addressing social issues and contribute to positive...

Personal Label Brand and Label Logo

A logo can be presented as a product, a provider, a retail save, an business enterprise, and or a well-known man or woman. A logo in popular is a name and we don't forget is a product however not the other way around, because of...

Genericide Concept and How It Applies to Google and Branding

The word ‘google’ has entered our modern-day terminology as a verb used to describe searching for something on the Internet. This sounds harmless, however, from the perspective of trademark laws and branding, this has become a problem for Google because of the concept of ‘genericide’....

Watch Quality Identification Method and Customer Rights

With the advancement of technology, the quality of watches has changed a lot from the past to the present. In theory, a few seconds of error will occur in a few hundred years. What are the methods for quality identification of watches? Nowadays, there are...

• Customer Service

Risk Factors of British Airways

The risk factors are that the group could lose its financial loss and damage to brand recognition. Risk factors are the uncertainties in markets that value the institutions ' positions whether they may fall or grow as a consequence of changes in market value and...

• British Airways

Why The Advertisement of Pepsi is Important

Pepsi is a carbonated soft drink and it also is the main competitor to Coca-Cola. Caleb Bradham, who born in 27 May 1867, was an American pharmacist and he was the person who created and developed Pepsi in New Bern, North Caroline, United States. In...

Coca Cola Beverage Sector in Belgium

Introduction The job vacancy which I am about to apply is a sales representative job specifically for events, nightlife and sports for Coca Cola European Partners Company after I am graduated. Coca cola is already active in Belgium for almost 91 years and continues to...

The Methods of BMW's Utilization of Promoting Strategies

The contextual investigation is about the BMW Company that production autos which were battling to build their business pattern in the aggressive market. This case offers chances to read the fundamental explanations behind deals to go down, the consequence of the mix of the blend...

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The Evolution of Perfume Advertisement

Introduction This essay will be talking about how the branding and advertising of perfume have evolved over the years in the world of fragrance. It will talk about the overall perfume market as well as some of the issues that the world of fragrance is...

The Problems in the Professional Sport: Injuries, Branding

High impact sports have long had an ugly history with regard to brain injury. This is especially true when considering the disdainful relationship that professional sport leagues have had with the facts of brain trauma as a result of high impact sports. The most prevalent...

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• Traumatic Brain Injury

The Marketing and Brand Analysis of Pizza Hut

Introduction With over 16000 stores worldwide in over than 100 countries 350000 team members, Pizza Hut is one of the leading chain restaurant in its specialty of Pizza (Pizza Hut 2015). Brothers Dan and Frank Karney in Kansas founded the restaurant in 1958. The shop...

• Advertising Analysis

Graphic Design as a Proffesion as per Kyle Gibson

Kyle Gibson is the owner and creator of a graphic design creative studio called “KG Collective,” based in Goodrich, Michigan. His company provides many different services to its clients, including branding, design, interactive images, and motion animation. He started his company from scratch while he...

A Standards Battle In High Definition Video

This assignment covers the corporate war between Toshiba & Sony; the stakeholders were involved in the Design Dominance enforcement for their individual brands. The technology cycles today are such that they invariably select a DOMINANT DESIGN. Based on this design, the producers, retailers and all...

Individual Write Up: Samsonite Case Study

The digital revolution has sparked rapid innovation in the luggage market, as changing consumer perceptions now classify travel as a lifestyle, and view luggage as a compliment to one’s aesthetic. The $20. 9 billion industry is fueled by uncharacteristically high international travel growth, and supported...

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Process Study, Data Analysis And Marketing Strategies Of R|Elan Company

PROCESS STUDY AND DATA ANALYSIS Study on Disruptive Marketing Strategies Used By different companies: To understand what disruptive marketing is all about, detailed study was carried out on the strategies implemented by various companies that caused huge disruption in the market and helped them capture...

• Strategic Planning

Best topics on Branding

1. Advantages and Disadvantages of The Google’s Strategy: Branding Diversity Benefits

2. Explaination the Concept of Brand Image in a Narrow

3. Complete Brand Loyalty Is Important

4. The Role of Brand Products Our Life

5. Logo Form the Unique Personality of the Brand

6. Importance of Process of Introducing Brands to Consumers

7. Personal Label Brand and Label Logo

8. Genericide Concept and How It Applies to Google and Branding

9. Watch Quality Identification Method and Customer Rights

10. Risk Factors of British Airways

11. Why The Advertisement of Pepsi is Important

12. Coca Cola Beverage Sector in Belgium

13. The Methods of BMW’s Utilization of Promoting Strategies

14. The Evolution of Perfume Advertisement

15. The Problems in the Professional Sport: Injuries, Branding

• Comparative Analysis
• Business Success
• Democratic Leadership
• Dunkin Donuts
• Code of Ethics

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Branding Questionnaire: 12 Questions to Ask + Form Templates

Updated: March 24, 2022

Published: August 02, 2021

We all know good branding when we see it. We recognize an image of the classic mouse ears or Cinderella’s castle and immediately associate it with Disney. We can easily identify the iconic design and ethos of Apple products. Even Mountain Dew has its own shade of green .

Branding is what customers remember and what they’re drawn to, so it's crucial for any company to establish a clear and effective brand. Still, developing or reshaping a brand identity can feel abstract in the earlier stages. There are no clearly defined KPIs to aim for, and the process is more qualitative and feelings-based than other company initiatives.

One of the best ways to do this? A branding questionnaire. In this guide, we’ll show you how to make one and why they’re useful for any branding or rebranding project.

What's a branding questionnaire?

A branding questionnaire is a set of questions designed to obtain key information about a business in order to achieve a desired brand identity. Usually, a branding questionnaire is designed by marketers, web designers, and other creatives within a marketing department to gain a better understanding of a client’s needs when branding or rebranding.

Branding questionnaires are a good way to get your clients thinking about their identity and what they stand for — and then, how to get those characteristics across in their branding.

There are some important elements of a brand identify questionnaire you'll want to make sure you include. These are:

• Business and product description
• Product necessity
• Competition
• Any other details you deem necessary, such as your role, participants, and/or client expectations

By making it a habit to start with a brand identity questionnaire, you'll inspire confidence in the client. They'll see how professional and capable you are to help them achieve their goals.

Free Brand Building Guide

A comprehensive guide to effectively define, launch, scale, and monitor your brand.

• Understanding brands today.
• Incorporating brand in marketing.
• Creating brand strategy.
• Measuring brand impact.

You're all set!

Click this link to access this resource at any time.

Why is brand identity important?

A lot goes into creating a brand's identity. Name, logo, and color palette are just a few facets of branding .

Not only that, but your brand is also your:

• Promise to customers
• Personality and image
• Point of difference
• Image in the eyes of consumers

Let's look at an example of a company with a strong brand identity: Coca-Cola .

In addition to being a beverage, Coca Cola is a:

• Team: A large, multinational group of people working together
• Story: A company that sold 25-gallons during year one of business
• Image: Its red and white logo and packaging are recognized globally
• Feeling: Anything else that pops into mind when you think of or consume Coca Cola

This is the Coca Cola brand and brand identity.

Another illustrative example is Xiaomi . When the product came out, its selling point was high-end features for mid-range prices — an “iPhone-quality product at less than half the price”.

This should have been huge for those who wanted the iPhone experience without the cost. But do you know many iPhone users who have switched to Xiaomi? Probably not. That's because these people are loyal to something that can’t be replicated: The Apple brand .

If you want your clients to follow in the footsteps of the most successful brands, like Coca Cola and Apple, a brand identity questionnaire is necessary. Now, let's look at how to actually create a brand identity questionnaire.

How to Create a Brand Identity Questionnaire

Creating a brand identity questionnaire is easy. All you need is a form builder tool to create and publish the questionnaire on your website. HubSpot allows you do this efficiently using the Free Online Form Builder . You can also use other tools to build forms which we'll list later on.

Here are the steps you can follow using the HubSpot tool:

• Click Start in the upper right.

That’s it! You’re all set up. You can further customize by creating tickets for questionnaire submissions, formatting the field display, and adding rich text areas in between form fields.

Once you’re done, click Style & Preview to reveal a preview of the form to adjust styles and test its features.

Click Publish in the top right to take your questionnaire live. This makes it available via HubSpot pages, external websites, or as a standalone page.

Branding Questionnaire Example

If you’ve had experience creating forms for other uses like contact , booking , or feedback , making a branding questionnaire shouldn’t feel out-of-the-ordinary for you. Below is a basic sample branding questionnaire made in HubSpot. It asks six fundamental questions for starting a brand design or redesign process.

For more prompts to include in your questionnaire, see our list of branding questions to ask before a brand redesign . Based on the specifics of your project, yours may require more questions to produce a comprehensive, actionable strategy.

Next, let's review some other branding questionnaire design tools to help you along the way.

Tools to Use for Designing a Branding Questionnaire

To create a branding questionnaire for your website, enlist the assistance of a great form building tool. With these, you can start from scratch or go off a form template that suits your needs. Here are some popular options:

With HubSpot’s WordPress plugin , you can create questionnaires and use them to collect client information on your website. Then, you can store data captured with your questionnaire in your HubSpot CRM .

An intuitive drag-and-drop editor makes form creation easy for those without technical skills. Even if you’re building your forms on WordPress, HubSpot lets you have the same great experience you’d get via Marketing Hub .

The editor allows you to fully customize your questionnaire. There are 1,000 form fields under 12 different field types that you can use to build out every aspect of your questionnaire.

HubSpot is also big on automation. To save you valuable time, your questionnaires are synced with your contact database and marketing automation tools. You can automate notifications based on progress within the questionnaire and simple email follow-ups that might otherwise consume your time.

WPForms is a popular WordPress form builder, trusted by more than 4 million users. Its drag-and-drop builder and 100+ templates make it a great choice for building all types of forms, including branding questionnaires. If you want even more functionality, you can opt for the Survey-add on to analyze your response data with interactive reports. WPForms is only available for WordPress sites and starts free. Paid plans start at $39.50 per year. 

3. Gravity Forms

Gravity Forms is a popular WordPress plugin that you can use to create any kind of web form you need, including branding questionnaires.

Questionnaires have a responsive design so your forms will look great via any device. And with over 30 form field options, you can customize your questionnaire to your liking and needs.

Additionally, Gravity Forms offers conditional logic. This means you can set up your questionnaire to gradually reveal fields according to what the user selects making it more personalized.

Gravity Forms’ plans start at $51 per year, but you can test-drive the fully-featured plugin with a free demo .

4. Forminator

Forminator is an all-in-one plugin that allows you to create almost any type of web form using a drag-and-drop editor.

Forminator integrates with tools including Mailchimp and AWeber to meet your marketing needs, as well as PayPal and Stripe for payments, and Trello and Slack for collaboration. For customer data management, you can also integrate it with your HubSpot CRM.

Forminator offers a free version and Forminator Pro, which you can test drive free for seven days.

JotForm is a form building tool famed for flexibility. It allows you to work on your projects from anywhere, even offline, making it one of the go-to apps for marketers and creatives who are on the move.

The editor is easy to use and allows you to create and edit questionnaires on the go. If you can’t access the internet, JotForm makes it possible to gather information with the offline data collection feature. Plus, JotForm is known for its collaboration features which make it easy for a team to complete a project.

JotForm offers a free plan limiting you to 100 form submissions a month, with paid plans starting at $19 a month.

Logo Identity Questionnaire for Clients

Lastly, let's review some important questions to ask while designing a logo for a client.

Questions to Ask When Designing a Logo

• What does your company do best?
• Who are your customers?
• What adjectives would you use to describe your brand?
• Who are your competitors?
• How would you describe your business to a friend?
• If your product was an animal/car, which one would it be? Why?
• Which logos inspire you?
• Which colors do you feel fit your brand the best?
• Do you have any fonts that you’d prefer to use on your logo?
• When do you expect the logo to be complete?
• Who will be my point of contact with your business during the process?
• What’s your budget for the logo?

Logos have a major impact on brand identity . A logo's design must be inspired by insight to be successful. Therefore, it’s important to know which questions to ask when designing a logo .

Here are the questions you should ask while designing logos and the answers to each question will help you determine.

• What does your company do best? This helps you understand the business.
• Who are your customers? This helps you know who you're trying to appeal to.
• What adjectives would you use to describe your brand? This helps you get a feel of the client’s ultimate goal.
• Who are your competitors? This helps you understand the market.
• How would you describe your business to a friend? This provides with a more casual and conversational pitch for your company.
• If your product was an animal/car, which one would it be? Why? This helps you stir the client’s imagination.
• Which logos inspire you? This helps you get a feel of what they want their logo to be.
• Which colors do you feel fit your brand best? This helps because color is an important part of a logo and overall brand identity.
• Do you have any fonts that you’d prefer to use on your logo? This helps guide your choice of typography.
• When do you expect the logo to be complete? This helps you determine the deadline.
• Who will be my point of contact with your business during the process? This helps determine who to reach out to when questions arise.
• What’s your budget for the logo? This helps ensure your rate is within their budget.

Something to note is that research suggests asking slightly fewer than 15 questions works best for clients. So ask your clients the 12 questions above to deliver a logo that not only meets, but exceeds, expectations.

Create a Branding Questionnaire

The best businesses have carved out a unique identity in the market. It’s not just about telling the outside world who they are and what they do, but also understanding their point of difference.

Editor's note: This post was originally published in April 2020 and has been updated for comprehensiveness.

Don't forget to share this post!

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Exploring Your Potential: A Personal Brand Essay Guide

• November 6, 2023

Personal branding is the key to unlocking your full potential, establishing your unique identity , and making a lasting impression. In this guide, we will delve into the world of personal brand essays and uncover the power they hold in shaping your professional journey.

Whether you are crafting a personal brand essay for a job application, college admission, or self-reflection, understanding the essentials is crucial. By showcasing your personality, skills, and experiences, you can cultivate a personal brand that sets you apart from the crowd and opens doors to new opportunities.

Join us as we explore the intricacies of personal brand essays, provide examples and tips for creating a memorable personal brand, and help you uncover the true potential within you.

Key Takeaways:

• Personal brand essays are essential for establishing a unique identity and making a lasting impression.
• Showcasing your personality, skills, and experiences is crucial in crafting a compelling personal brand essay .
• A well-crafted personal brand essay can open doors to new opportunities and set you apart from the competition.
• Understanding the essentials of personal brand essays will help you create a memorable and authentic personal brand.
• Take the time to reflect on your strengths, values, and experiences to uncover the true potential within you.

What is Personal Branding?

Personal branding is the practice of creating a distinct image and identity for yourself. It involves leveraging your personality, skills, experience, and behavior to showcase your unique value proposition. Just like company branding, personal branding helps individuals connect with their target audience, shape their reputation, and differentiate themselves from competitors. It is important to create a well-defined personal brand to attract potential opportunities and establish a strong online presence.

Creating a personal brand allows you to stand out from the crowd and be recognized for your individuality. It is about understanding and embracing your strengths, values, and passions, and communicating them effectively to others. Personal branding is not about being someone you’re not, but rather about authentically showcasing who you are and what you have to offer.

By investing time and effort into developing your personal brand, you can position yourself as an expert in your field, build credibility, and attract opportunities that align with your goals and aspirations. Whether you’re an entrepreneur looking to grow your business, a job seeker looking to stand out in a competitive market, or a professional looking to advance your career, personal branding can give you a competitive edge and open doors to new possibilities.

Table: Components of a Strong Personal Brand

The benefits of personal branding.

Personal branding offers numerous advantages that can positively impact your professional and personal life. By investing time and effort into developing and promoting your personal brand, you can unlock a range of benefits that will help you stand out from the competition and achieve your goals.

Increased Trust and Familiarity

One of the key benefits of personal branding is the ability to build trust and familiarity with your target audience. By consistently presenting a clear and authentic personal brand, you establish yourself as a reliable and credible professional. This, in turn, helps to foster stronger connections with potential customers, clients, and collaborators, making it easier to build lasting relationships and attract new opportunities.

Differentiation and Memorability

Personal branding sets you apart from your competitors and makes you more memorable in the minds of your audience. By showcasing your unique skills, expertise, and values through your personal brand, you create a distinct identity that resonates with others. This differentiation not only helps you stand out in a crowded market but also ensures that people remember you when they are in need of the products or services you offer.

A Strong Foundation for Entrepreneurship

For those aspiring to start their own businesses, personal branding provides a solid foundation for success. By defining your personal brand, you establish a clear identity that communicates your value proposition to potential customers and investors. This clarity allows you to attract the right opportunities, build a loyal customer base, and establish yourself as a trusted authority in your industry.

Overall, personal branding offers a range of benefits that can help you achieve your professional goals and create a lasting impact. By investing in your personal brand, you can build trust, stand out from the competition, and establish a solid foundation for success.

The Essentials of Personal Branding

Building a personal brand involves several key components that are essential for creating a strong and impactful brand identity. These components help individuals stand out in their industry, differentiate themselves from competitors, and attract the right opportunities. In this section, we will explore the essential elements of personal branding and how they contribute to building a successful personal brand.

Complete and Compelling LinkedIn Profile

A well-crafted LinkedIn profile is a crucial element of personal branding. It serves as an online resume and a platform for showcasing your skills, experience, and achievements. To create a complete and compelling profile, make sure to choose a professional profile picture, optimize your headline and summary to reflect your personal brand, and include visual content that aligns with your brand identity. Use keywords relevant to your industry and target audience to enhance your profile’s visibility and searchability.

Positioning Statement

“Your positioning statement is the foundation of your personal brand. It highlights your unique value proposition and sets you apart from others in your industry.”

A positioning statement is a concise and compelling statement that communicates your unique value proposition to your target audience. It helps you define your niche, differentiate yourself from competitors, and attract the right opportunities. Your positioning statement should clearly articulate what sets you apart, who you serve, and the value you provide. Craft a statement that reflects your expertise, passion, and the specific problem you solve for your target audience.

SEO-Friendly Online Presence

In today’s digital age, having a strong online presence is essential for personal branding. Incorporate SEO-friendly keywords into your online profiles, website, blog, and social media content to enhance your visibility and improve your personal brand’s searchability. Conduct keyword research to identify the most relevant and high-impact keywords for your industry and target audience. By optimizing your online presence for search engines, you increase your chances of being discovered by potential clients, customers, and partners.

By incorporating these essential elements into your personal branding strategy, you can build a strong and impactful personal brand that resonates with your target audience and positions you as a leader in your industry.

Unleashing Your Super Skills

To define your personal brand, it is crucial to identify and leverage your unique strengths and skills. The process of unleashing your super skills involves three key steps: documenting, distilling, and validating.

By unleashing your super skills, you can harness your unique talents and abilities to create a powerful personal brand that sets you apart from others in your industry.

Conquering Your Weakest Point

Managing stress is essential for maintaining a strong personal brand. High levels of stress can negatively impact your overall well-being and hinder your ability to effectively represent yourself. By implementing stress reduction techniques , you can mitigate the negative effects of stress and ensure that you are presenting your best self to others.

One effective stress reduction technique is setting boundaries. Recognize your limitations and learn to say no to tasks or commitments that are beyond your capacity. This will help alleviate feelings of overwhelm and give you more control over your time and energy.

Remember, managing stress is an ongoing process. It’s important to prioritize self-care and implement stress reduction techniques consistently. By taking proactive measures to reduce stress, you can improve your personal brand and overall well-being.

Take the time to evaluate your current stress levels and identify any triggers that are causing you undue stress. By recognizing these triggers, you can develop strategies to effectively manage them. Whether it’s through practicing self-care, setting boundaries, or seeking support from loved ones, finding what works best for you is essential. By conquering your weakest point and effectively managing stress , you’ll be able to present yourself in a more authentic and confident manner, ultimately enhancing your personal brand.

Understanding Your Why Factor

Defining your values is a fundamental step in building a strong personal brand. Your values are the guiding principles that define who you are and what you stand for. They shape your behavior, decisions, and interactions with others. By aligning your personal brand with your values, you create authenticity and attract like-minded individuals who resonate with your beliefs.

To define your values, start by listing your top five values. Consider what is truly important to you and what drives you in both personal and professional contexts. Once you have your list, rank your values based on their importance to you. This helps you gain clarity and prioritize the values that will be the foundation of your personal brand.

Remember, your values should be meaningful and reflect your authentic self. They should guide your actions and serve as a compass in making decisions that are in alignment with your personal brand. By understanding your why factor and defining your values, you create a solid foundation for building an authentic and impactful personal brand.

Table: Aligning Personal Brand with Values

Aligning your personal brand with your values not only helps you attract like-minded individuals but also gives you a sense of purpose and fulfillment. It allows you to build a brand that is true to who you are and resonates with your target audience. By staying true to your values and consistently embodying them in your actions, you establish trust and credibility, which are essential for building a strong and influential personal brand.

Remember, personal branding is not just about creating a persona or projecting an image. It’s about defining your unique identity and showcasing your authentic self. Your values are at the core of your personal brand, driving your decisions, actions, and relationships. By understanding your why factor and defining your values, you lay the groundwork for a powerful personal brand that reflects who you truly are.

Constructing Your Personal Narrative

Constructing a personal narrative is a powerful tool in shaping your personal brand. By identifying memorable and resonant stories that convey your achievements, experiences, and values, you can effectively communicate your unique identity to others. These stories should be authentic and relatable to your target audience, helping you make a lasting impression.

“Your personal narrative is the story that represents who you are and what you stand for. It allows others to connect with you on a deeper level and understand the value you bring,” says Jane Smith, a personal branding expert.

When constructing your personal narrative, focus on stories that highlight your strengths and showcase your expertise. For example, if you’re a marketing professional, share a story about a successful campaign you spearheaded or a challenging project you managed. These stories can help illustrate your skills and demonstrate your ability to deliver results.

Remember, authenticity is key. Avoid embellishing or exaggerating your achievements. Instead, focus on sharing stories that genuinely reflect your personal brand and align with your values. By crafting compelling narratives, you can captivate your audience and leave a lasting impression that sets you apart from others in your industry.

Table: Key Elements of a Memorable Brand Story

By including these key elements in your brand stories, you can create narratives that resonate with your audience, leaving a lasting impression and building a strong personal brand.

Embodying Your Brand

In order to effectively represent your personal brand, it is crucial to pay attention to the message you convey in every social interaction. Your verbal and non-verbal communication, appearance, and actions should align with your personal brand and consistently reflect your values. By embodying your personal brand, you not only build trust and credibility with others, but also establish a strong and authentic presence in your industry.

When it comes to verbal communication, be mindful of the language you use and the tone of your voice. Clearly articulate your ideas and values, and engage in active listening to show respect and interest in others. Your non-verbal communication, such as body language and facial expressions, should also be in line with your personal brand. Use your posture, gestures, and facial cues to convey confidence, professionalism, and authenticity.

Remember, your personal brand is not just what you say about yourself, but how others perceive you based on your actions and interactions.

In addition to communication, your appearance plays a significant role in embodying your personal brand. Dressing in a manner that is consistent with your industry and reflects your personal style can help you make a positive impression on others. Attention to grooming and personal hygiene is also essential to present yourself in a professional and polished manner.

Lastly, your actions and behavior are key to embodying your personal brand. Consistently demonstrate your values and ethics in your professional and personal life. Act with integrity, treat others with respect, and actively contribute to your industry or community. By aligning your behavior with your personal brand, you establish yourself as a trustworthy and credible individual.

Examples of Embodying Your Brand:

• A health and wellness coach who promotes a balanced lifestyle should prioritize their own self-care and practice the habits they preach.
• A tech entrepreneur who values innovation and collaboration should actively seek opportunities to collaborate with others and stay up to date with the latest industry trends.
• A motivational speaker who encourages personal growth and empowerment should continuously work on their own personal development and lead by example.

By embodying your personal brand in every social interaction, you create a consistent and authentic representation of yourself. This not only helps you build a strong personal brand, but also fosters meaningful connections and opportunities in your professional and personal life.

Communicating Your Brand

Effective communication is key to promoting your personal brand. By leveraging various channels such as speeches, social media, press releases, and networking events, you can reach a wider audience and share your personal brand story. Consistency in messaging and aligning your communication with your personal brand values helps in building a strong brand image and attracting the right opportunities.

When it comes to communicating your brand, speeches and presentations are powerful tools. Use your speaking engagements to highlight your expertise and showcase your unique perspective. Craft your message to resonate with your audience and convey your personal brand values . Remember to stay authentic and use storytelling techniques to engage and inspire your listeners.

The influence of social media in personal brand communication cannot be ignored. Build a strong online presence by consistently sharing valuable content that aligns with your personal brand. Use different platforms to reach different segments of your target audience. Engage with your followers, respond to comments and messages, and establish yourself as a thought leader in your industry.

A well-executed press release can also be an effective way to communicate your personal brand to a wider audience. Use this platform to announce significant achievements, new partnerships, or any other news related to your personal brand. Craft a compelling story that highlights your unique value proposition and attracts the attention of journalists and media outlets.

Networking events provide an opportunity to connect with industry professionals who can help promote your personal brand. Be strategic in your approach and seek out influential individuals who align with your values and can amplify your message. Building genuine relationships and collaborations can significantly enhance your brand’s visibility and reach.

Social Media Tips for Personal Brand Communication

• Create a consistent posting schedule to maintain a visible presence
• Use relevant hashtags to reach a wider audience
• Engage with your followers by responding to comments and messages
• Showcase your expertise through informative and valuable content
• Collaborate with influencers and industry leaders to expand your reach

In conclusion, effective communication is essential in promoting your personal brand. Utilize various channels to share your story, engage with your audience, and establish yourself as an authority in your industry. By aligning your communication with your personal brand values and consistently delivering a compelling message, you can build a strong brand image and attract the right opportunities.

Socializing Your Brand

Socializing your personal brand is a crucial step in promoting your brand and expanding its reach. One effective strategy is to engage with influential individuals who align with your personal brand values. Building relationships with industry leaders, influencers, and mentors can provide valuable opportunities for collaboration and endorsement. Their support and endorsement can enhance your credibility and expose your brand to a wider audience.

Participating in industry events and conferences is another way to socialize your personal brand. Attending these events not only allows you to network with like-minded individuals but also gives you a platform to share your brand stories and expertise. By actively participating in discussions, panels, or speaking engagements, you can establish yourself as a thought leader in your field and further solidify your personal brand.

To maximize the impact of socializing your brand, leverage social media platforms. Share relevant content, engage with your audience, and showcase your expertise through posts and articles. Collaborate with influencers and industry experts by contributing guest posts or participating in interviews. This will increase your brand’s visibility and attract more followers who resonate with your personal brand values.

Example of Socializing Your Brand

“Building strong relationships has been instrumental in the growth of my personal brand. By connecting with industry leaders and influencers, I have gained valuable insights, opportunities for collaboration, and increased exposure. Their endorsement and support have brought credibility to my brand and opened doors to new audiences. Social media has also played a crucial role in promoting my brand. By sharing valuable content and engaging with my audience, I have built a loyal following who resonates with my brand values. It’s important to remember that socializing your brand is an ongoing process that requires consistent effort and genuine connections.” – Jane Smith, Personal Brand Strategist

Evaluating and Adjusting Your Brand

Evaluating and adjusting your personal brand is an essential step in maintaining its effectiveness and relevance. Conducting an annual brand audit allows you to assess the impact and reach of your personal brand, identify areas for improvement, and make necessary adjustments to stay aligned with your goals.

During the evaluation process, take a holistic approach to assess various aspects of your personal brand. Review your online presence, such as your website, social media profiles, and online content, to ensure they are consistent with your desired brand image. Analyze the engagement and feedback received from your audience to gain insights into what resonates with them.

Additionally, seek feedback from trusted mentors, colleagues, and clients to gain an outside perspective on your personal brand. Their insights can provide valuable guidance and help you identify blind spots or areas that may require further development.

Based on your evaluation, make any necessary adjustments to enhance your personal brand’s impact and reach. This may involve updating your visual identity, refining your messaging, or expanding your target audience. Regularly monitoring and adjusting your personal brand ensures its continued relevance and effectiveness in achieving your goals.

Source Links

• https://blog.hubspot.com/sales/the-ultimate-guide-to-personal-branding
• https://www.pwc.com/c1/en/assets/downloads/personal_brand_workbook.pdf
• https://hbr.org/2023/05/a-new-approach-to-building-your-personal-brand

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Branding Dissertation Topics & Thesis Ideas

Published by Natasha Flecther at January 2nd, 2023 , Revised On August 18, 2023

Are you looking for unique and intriguing branding dissertation topics , ideas and topic examples? If yes, continue reading this article because it provides several branding dissertation topic suggestions for your consideration.

However, before reading the topics list, let’s quickly look at what branding is and how it is performed by marketers.

What Does A Brand Identity Represent?

All the things that make a company memorable and unique are part of its brand identity. The company’s essence can be found in its name, logo, tagline, and other identifiers representing what it stands for in the minds of customers, employees, and investors.

Building a brand is to create a sense of connection between your product and your customers using consumer psychology principles.

Marketers must consider branding to build trust in their audience and attract new customers. Brand strategists can use branding to spread brand awareness on many levels or through internal and external communication strategies.

The more effectively you brand your products and services, the greater your chances of success.

Types of Branding Dissertation Topics

There are many types of branding; some of them are given below:

Functional Branding

Branding of this type emphasizes function over appearance. In contrast to how a product looks or sounds, it is more important how it performs its intended function.

Visual Branding

This branding includes functional and non-functional elements such as colour schemes and logos. The goal is to create an appealing image for your product or service.

Also Read: A Report on Chanel’s Brand Identity

Symbolic Branding

This type of branding aims to create an identity that represents who you are as a company and what you stand for. Starbucks, for example, use a coffee bean logo instead of a cup in its logo.

Brand Identity

Essentially, this is how a brand looks and feels. It is created through symbols, colours, fonts, etc. Studying your competition to understand what your target audience likes is essential to developing a brand identity.

Brand Positioning

Brand positioning helps position your product or service to increase the familiarity of your target audience. For your product or service to compete on an equal footing with existing products, most brand strategists also use market segmentation analysis and customer satisfaction surveys.

Benefits of Branding

The most crucial benefit of branding is that people will never forget it, no matter how successful your business is. It is essential to use branding to differentiate yourself from your competitors. Marketers often establish the brand’s identity and reputation without spending money on advertising or marketing.

Brand names give consumers confidence in their purchase decisions because of the trust connected with the product. People will feel safer buying from you if they believe in your brand, as they expect quality products that meet their expectations.

However, branding is no easy task. The best branding practices require proper planning, practical strategies, and an in-depth competitor strategy.

To help you with that, you should read as many branding dissertation examples as possible to understand how branding works for different companies.

List of Dissertation Topics For Branding

Many topics can be covered in branding dissertations. You can use the following list of popular branding dissertation topics for your next paper.

• A comparison between brand equity and perceived risk
• The positive and negative facets of a brand’s marketability
• A study of advertising’s results during a recession
• Comprehensive analysis of how brands use impulsive buying
• An analysis of the ROI effects of celebrity endorsements
• A study exploring augmented reality’s effects on marketing encounters
• The influence of appealing marketing on consumers’ decisions
• A survey of branding methods and strategies in the age of sustainability
• An assessment of branding’s historical and contemporary contributions
• An examination of B2B branding tactics in the UK’s emerging markets
• Using digital techniques to raise brand salience: Use
• Social media marketing to build small business brands
• The consequences of luxury brand marketing strategies to create brand loyalty and consumer pleasure
• The importance of celebrity endorsement on the UK fragrance industry’s brand image
• A comparison of social media marketing versus billboard advertisements
• The effects of unethical behaviour on brand perception
• Targeting customers in ethnic markets
• Use social media marketing to build small business brands
• A thorough examination of how corporations market to customers
• Brand management’s effects on the fast-food sector
• Networking and establishing contacts
• Branding’s importance for small firms in the UK
• A study of the impact of poor branding on company sales
• The influence of appealing marketing on consumers’ decisions to patronize upscale restaurants in the UK
• The importance of colour psychology in influencing consumers’ decisions to buy premium brands
• A survey of the relevant literature on the challenges and possibilities in brand portfolio management

Our list of topics will help you start writing a perfect dissertation . We have also curated a list of marketing dissertation topics , marketing management dissertation topics , and online marketing dissertation topics for you to check because they are related to the subject of marketing.

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An organisation’s brand is one of the most powerful ways to differentiate itself and build customer loyalty. Ensure your brand is represented correctly by understanding the difference between a logo, brand name, and brand identity.

Whether it’s about creating a memorable brand image or bringing your brand to the forefront, harnessing the power of branding is crucial. By shaping consumers’ minds with a specific company image, many big brands have brought their brands into the limelight.

Branding is an intangible marketing tool that assures customers that their products and services are high-quality and stand out from the crowd. Additionally, it promotes brand recognition across multiple channels, converting first-time buyers into loyal customers. The mentioned above list of branding dissertation topics should provide you with some ideas about what to write about.

Or you could look at our dissertation proposal writing servic e and dissertation writing services to get customised topics suggestions, thesis outlines, chapter-by-chapter delivery of your dissertation, free revisions, and so much more.

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How to find dissertation topics about branding.

To find dissertation topics about branding:

• Research recent branding challenges.
• Explore consumer behavior trends.
• Analyze successful brand strategies.
• Investigate brand perception shifts.
• Examine cross-cultural branding.
• Select a niche area aligning with your passion and expertise.

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Counselling psychology is one of the various subfields of psychology. It addresses a variety of situational issues that affect people from different social groups. In order to receive a psychology degree, students must present a dissertation.

Go through some of the dissertation topics related to entrepreneurship given below, with their research aim, and get an idea to begin your dissertation.

Need help with a good and unique dissertation topic on teaching? Feel free to use or get inspired by our list of teaching dissertation topics.

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13 Questions to Ask Before Developing Your Brand Identity

Discover your brand's unique character. Reveal the truth with our free quiz!

Starting a new business is an exciting time.

Passion and enthusiasm keep you moving forward.

You work long days and late nights to make your dream a reality.

But, in all the excitement, it’s essential to pause and ensure that as you start your business , you’re not letting your doing get in the way of your thinking .

There’s a misconception that you can launch first and wait to create your brand identity later.

But the best time to think about branding and brand strategy is before you’ve launched your business. As we’ve previously pointed out :

Every business has a brand. This is true for your business whether you’ve made a single conscious branding decision or not. And that’s why it’s vitally important to make conscious, consistent branding choices. The decisions left unmade and a brand left untended may hurt your business.

When you start interacting with clients, customers, or vendors, your brand starts taking shape in their minds.

That’s because a brand consists of the following:

• the elements you deliberately bring to it,
• the elements you unintentionally bring to it,
• and (importantly) the experiences of the people who engage with your business.

So, if you don’t give your brand and brand identity some thought early on, it’s likely to get away from you quickly. But not all is lost, even if you determine that you have a weak brand identity. This may be the perfect time to rebrand and develop a fresh brand identity.

Here are 13 questions to guide your brand identity:

• What is your why?
• Who is your best customer?
• How does your product or service benefit your customers?
• Which values will guide your business?
• What is your Unique Value Proposition?
• What are your strengths?
• Who is your competition?
• What is your brand personality?
• How is your business different from competitors?
• What is your brand voice?
• What is your brand story?
• How do you want customers to describe their experience?
• How do you want others to see your brand?

Use the following questions to fill in all of the crucial details you should consider as you flesh out your brand.

Once you’ve answered these questions, you should clearly know “who” your brand is, what makes it unique, and how it will stand out from the competition.

1. What is your why?

Every business should have a greater purpose beyond making money.

This purpose is your “why.”

Your why should motivate the choices you make as a company. It should inform the branding messaging you use to communicate with the world. And it should resonate with like-minded people motivated to become your customers.

Your why should be your business’s core guiding principle – the north star it returns to again and again.

The emotional hook will also draw in potential customers and help them align with your vision.

For more information about the power of your “why,” check out this fantastic TED Talk by Simon Sinek.

2. Who is your best customer?

No business can appeal to everyone. And it’s a waste of energy and resources to try.

Identifying your best customer will allow you to target your messaging specifically for them.

As a result, they’ll perceive your brand as likable, relatable, and “for them,” – increasing the likelihood that they’ll purchase from you.

So, who is your “best customer?”

Your best customer is the person who needs or wants your product or service. It’s the person who shares your brand’s core values and relates to its personality traits. And it’s the person who can afford to buy your product or service.

For example, if you are a personal trainer starting out , consider your ideal client. It can’t be just anyone – you must be specific and narrow your niche. Maybe it’s wealthy 30-year-old mothers trying to get the baby weight off. Your brand must communicate differently to these clients than if you target high school athletes.

3. How does your product or service benefit your customers?

Customers care more about themselves than they care about your business.

That’s why you need to know – and lead with – the benefits your product or service will offer them.

Your brand should be known for these benefits. And outlining them now means you’ll be able to share them in your brand messaging from day one.

Pro-Tip : Don’t confuse tangible or emotional benefits for your customer with product or service features. One focuses on your customers’ experience, while the other focuses on your product or service.

4. Which values will guide your business?

Every business should follow a basic code of ethics.

But, the nearest and dearest values to your heart will naturally manifest in your business more significantly.

You’ll make choices based on these values without even realizing it. And, to create a consistent customer experience, you’ll want your employees to act following these values, too.

So, it’s crucial to identify and articulate the values that will guide your business. Through the consistent application, these values will become associated with your brand and attract customers who share them.

5. What is your unique value proposition?

Every product or service should have a unique value proposition (or UVP) .

Your UVP is the core benefit or solution that differentiates your product or service from the competition – expressed in a single concise sentence.

Your UVP helps people identify what’s unique about your product amid a sea of similar products. And ideally, it will help people see your offer as the best possible option on the market.

Your UVP will help create the foundation of your brand messaging. It’s one of the things for which your brand will be known.

So, figure it out now to guide your brand messaging from the start.

If you write a business plan , you must address your unique value proposition since investors and lenders will carefully scrutinize your plan to evaluate whether your business will succeed.

6. What are your business’s strengths?

Your brand should highlight your business’s strengths. These strengths are separate from your UVP. They reflect your business, not just your product or service.

These strengths will help to show people why they should do business with you. They may include anything that your company does well:

• prompt, cheerful customer support
• respectful marketing policies
• innovative product design
• airtight punctuality
• industry-leading safety practices
• anything at which your business excels

Take the time to identify the things that your business does well. Include them in your marketing and branding messaging.

And, remember to present them from the perspective of your customer. How do these strengths benefit them?

7. Who is your competition?

Your new business will have competition.

You need to know who they are to assess your brand’s place in the market.

Don’t define your brand entirely in reaction to your competitors. Competitive analysis can help you learn who they are, their strengths, weaknesses, and unique brand identities.

This will allow you to tweak your brand identity to help it stand out.

8. What is your brand personality?

Cultivating a brand personality helps make your brand more relatable.

But don’t mistake the word “cultivate” to mean “create out of whole cloth.” The best brand personalities are genuine extensions of the people behind the business.

Especially in our social media-driven world, brands take on a human-like presence. And that presence will be received best if it’s authentic.

So, what traits define you? Which of those traits will appeal to your ideal customer? And which of those traits do you want to share through your business?

These characteristics will make up your brand’s personality.

9. How is your business different from competitors?

If you want people to choose your business over competitors, they need to see how your business differs.

Your UVP shows how your product or service is different from the competition. But that’s only part of the picture.

Your brand needs an identity that stands out as distinct in your market.

So, what makes your business different?

Is your business friendlier? Are you more affordable? Maybe you’re more honest and put your customers first.

Whatever characteristics, policies, or behaviors make your company unique from your competition should be featured in your brand.

10. What is your brand voice?

Once you’ve defined your brand personality, you can start the think about how that personality would speak.

Using a consistent voice that embodies and projects your brand’s personality traits will show the world that you know who you are and live the identity you’ve shared with the world.

How would you speak to your customers if you were chatting one-on-one?

That should be the starting place for your brand voice.

11. What is your brand story?

Every brand has a story .

• What motivated you to start your business?
• How did you get from point A to point B?
• What setbacks did you overcome along the way?
• And how does your brand interact with the lives of its customers?

Your brand story is an opportunity to humanize your brand. Stories allow us to relate to each other and find connections through shared emotions and experiences.

And people love stories. So, use your brand story to help people get to know and relate to your brand.

Pro-Tip : Your brand story doesn’t end when you launch your business. As your brand grows, your customers become a part of the story. So, show how your customers and your brand continue the journey together.

12. How do you want customers to describe their experience with your business?

People’s experience with your brand impacts how your brand is perceived.

Customer experience is an inextricable part of your brand as a whole.

So, it’s important to understand exactly what you want your customer’s experience to be and make conscious choices about how you will deliver that experience.

13. How do you want others to see your brand, and what actions are you willing to take to ensure that happens?

This final question is a two-for-one. Because, truthfully, one doesn’t matter without the other.

Brand perception is essential.

You can tell all the brand stories and list all the values you want. But, if the way people perceive your brand doesn’t align with those values and stories, public perception will win out every time.

So, how do you want people to see your brand and related sub-brands ? And, what are you willing to do to help people see you that way?

Make sure you have a plan in place to walk the walk as well as talk the talk.

Don’t forget your brand identity

And once you’ve thought through your answers to all of these questions, it’s time to start considering brand identity.

Brand identity is :

…a collection of visual elements that makes your business unique and different from other businesses. Brand identity is what you, customers, and prospective customers can see…

So, your company logo , business name , signature brand color palette and fonts, branded graphics or illustrations, signage, website design , business cards, and more all fall under your brand identity.

Brand identity is vital because it encompasses all the elements your potential customers will use to recognize and remember your brand.

And while you don’t need all of these to get started, you will need a brand name, logo, brand colors, fonts, and a website (at a minimum) to launch your new business.

Luckily, you don’t have to create an entire brand identity alone.  There are design resources like crowdspring that can help. And branding doesn’t have to cost a fortune .

Inconsistency makes your business seem unreliable and untrustworthy. That’s why it’s essential to think through your brand identity early to present a consistent identity from your very first impression .

More About Brand Identity:

74 branding statistics every entrepreneur and marketer needs…, is your small business committing these 7 deadly logo design sins, 2018 logo design trends: your guide to navigate hot trends and…, restaurant branding: the definitive guide, how a strong logo and brand can help your etsy store thrive, rebranding: what it is, why it's important, strategies, and…, brand architecture: what it is, why it matters, and how to develop it, brand identity: the definitive guide to building a strong,…, your logo matters: what you must know about branding your law firm, how to choose brand colors and what color says about your business, brand archetypes: what they are and how they can help your…, branding your side hustle to build a strong brand, logo design trends 2020: your definitive guide to navigate the…, 6 ways strong branding can help grow your small business faster, food truck branding: the definitive guide [2024], design done better.

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Branding Questionnaire: 12 Questions To Ask When Developing a Brand Identity

In this post, we look at the importance of using branding questionnaires as part of your market research strategy to shape and hone your brand's identity.

Table of Contents: 

What is a branding questionnaire .

• Why do I need a branding questionnaire, and what is brand identity?
• How to create a branding questionnaire to solidify brand identity

Top 12 questions to consider when building your branding questionnaire

• Branding questionnaire example
• Branding questionnaire with quantilope

A branding questionnaire is a set of questions that companies should ask their target consumers to create a blueprint for their brand. It’s a way of pinning down what a brand is all about, almost like DNA -what makes the brand unique. A branding questionnaire is a great way to focus and decide on what you want to communicate about your brand internally, to your customers, and to any third parties who work with you on your branding or marketing strategies. 

Back to Table of Contents

Why   do I need a branding questionnaire, and what is brand identity ?

As mentioned above, a branding questionnaire is your means of narrowing down your business focus to the elements that are most important to your customers. Without one, you'll be left to make a guess as to which products, services, features, packaging , or design elements your consumers value - which could either be a lucky guess or a major flop; so why leave that to chance? Ask your target audience directly what it is they value from your brand and craft your brand strategy accordingly.  From the biggest and most famous brands such as Nike, Apple, and McDonald’s to smaller, local shops, brand identity helps customers decide what they buy and who they buy from. C ustomers need to decide whether they will put their trust in a local window cleaning service just as much as they need to decide which big-name sportswear they will purchase.  A brand identity encapsulates a brand’s values, personality, and overall ‘brand voice’. It represents the brand as a whole in a certain tone, communicating to target customers what's important to the brand and what they can expect from it. It also serves as an anchor for everything a company does, so that it can be referred back to at any point to ensure strategic decisions are in line with the foundational brand identity.

In a world where countless brands compete for market space, forming a strong brand identity creates a better chance of standing out. Creating an identity for a new brand is equally as important as refreshing an identity for an existing brand; it’s never too late to take a look at what’s at the heart of a brand and see if the core values or messaging around it can be improved.

How to create a branding questionnaire to solidify a brand identity 

An effective branding questionnaire will include all the questions needed to create a comprehensive profile of your brand in terms of voice, personality, and values.

The most efficient way of creating a branding questionnaire is through an online survey platform . A good platform will have a template that contains the most common and useful questions for a brand identity survey. It will also have a survey builder that allows you to easily drag and drop questions into your own questionnaire to make it unique and customizable to you.

To supplement your questionnaire, you may also decide to conduct other consumer research to understand how your customers’ perceptions of certain elements of your brand fit with the perceptions you were aiming to achieve. This might include logo design research , a brand awareness study, brand tracking , and/or concept testing - if you are considering rebranding or want to identify which propositions are most important to your target audience.

Interested in brand health tracking? Check out quantilope's modernized approach based on the acclaimed work of Professor Jenni Romaniuk of the Ehrenberg-Bass Institute of Marketing Science (author of Better Brand Health and co-author of How Brands Grow ). 

There are some essential branding questions to keep in mind when building a dropdown#toggle" data-dropdown-menu-id-param="menu_term_259973554" data-dropdown-placement-param="top" data-term-id="259973554">branding dropdown#toggle" data-dropdown-menu-id-param="menu_term_259973551" data-dropdown-placement-param="top" data-term-id="259973551">questionnaire . Every dropdown#toggle" data-dropdown-menu-id-param="menu_term_259973554" data-dropdown-placement-param="top" data-term-id="259973554">branding dropdown#toggle" data-dropdown-menu-id-param="menu_term_259973551" data-dropdown-placement-param="top" data-term-id="259973551">questionnaire will be unique, as each business and corporation is unique.

Ask yourself these questions when drafting your dropdown#toggle" data-dropdown-menu-id-param="menu_term_259973554" data-dropdown-placement-param="top" data-term-id="259973554">branding dropdown#toggle" data-dropdown-menu-id-param="menu_term_259973551" data-dropdown-placement-param="top" data-term-id="259973551">questionnaire to help guide actionable insights: 

1. What’s your brand’s story?

Marketing and branding are all about stories. They are at the center of every brand’s proposition and they are responsible for building engagement with the target audience. Within this question, you need to answer what the brand’s literal story is - how the company or product started, what’s behind the company name, how it developed along the way, what has made it the brand it is today - as well as the story that you want the brand to tell its customers. Which adjectives would you use to describe your brand? What is its personality? What is the brand’s purpose? What does it offer the customer? Why should customers buy into it?

2. Who is your ideal customer?

Customers are becoming more responsible than ever for shaping a brand’s identity. No matter how much you put into creating the identity, customers will recreate it based on their own experience of the brand and will perpetuate their perceptions via social media and other interactions they have with people.

Knowing who your customers are and who your ideal customers are (based on previous market research, or on knowing who you hope to target with your brand) will help reveal what your brand needs to do to appeal to them. Knowing this will help inform brand personality, values, and communications to effectively reach these people. Learning more about your target customers can also inform which media your customers use the most, what they will do to help spread the word about your brand, and which channels to invest in for the highest audience engagement. 

3. Who are your main competitors fighting for customer loyalty?

In addition to knowing who your customers are, knowing which brands you’re up against is just as crucial. You will need to know the rules of the category - what works, what doesn’t, and what customers expect from it. Within the competitive area, you'll need to know which brands are most successful and why. This will tell you which parts of their strategy your brand should emulate or build upon, or where your brand can offer something different, which leads into...

4. What is your unique selling point (USP)?

What does your brand have that no other brand does? This might be hard to pin down in a crowded category, but there is always something that a brand can claim as its own. It might be your business’ ethos - perhaps efficiency, environmental credentials, or striving for excellence - or more practical or visible benefits like cleaning power, taste, or some other aspect of performance. Whatever it is, this aspect that sets your brand apart should be at the core of your messaging.

5. What is your long-term vision for your brand identity?

You might have a good idea of where your brand is at now, but how do you see it progressing? Will it stay the same, build upon existing values, or develop new ones? Knowing the direction of travel for your brand will help you to establish what you need to do now to lay the groundwork and prepare your target audience.

6. What do you like about your current brand identity?

It’s good to identify what you like and what works amongst your customers, as these elements of your brand should remain stable over time to build loyalty. Make sure to distinguish though between what you like and what your customers like, as these might not always be the same things and, as all good businesses know, the customer comes first. 

7. What do you dislike about your current brand identity?

There may be some parts of your identity that used to work but don’t anymore. They may have become outdated, or the competition might have changed the landscape and certain characteristics of your brand just aren’t relevant in the new market setting. Again, check with your customers before you remove any elements that, to them, might be central to your offering.

8. How do your current logo design and branding efforts communicate your brand identity?

Having determined your brand values and personality, also be sure to examine whether your logo and other branding devices are in line with what you want to communicate about the brand. For example, if you want your logo or web design to imply a brand that’s modern and fun, are the current design elements getting this across? Are the color themes holding it back? Consumer research can be invaluable here; launch a survey to explore your existing logo and any alternatives, evaluate your website, and get reactions to your advertising concepts or ideas .

9. What logo designs and other brands inspire you?

Identifying other logos and brands that you love - whether within or outside the category in which your business operates - can bring inspiration to your own brand’s visual identity. Consider what it is about that branding that you admire; are you drawn to a clean design, smart lettering, good use of color, or something else? How do those logos relate to the brand that they represent?

10. Which fonts best represent your brand?

Some fonts are traditional, some modern, some intricate, some subtle...the number of fonts available is endless, so narrowing down the words you would use to describe your brand identity should help you decide which fonts suit it best. If you’re a delivery company, you might want to use a font that suggests an element of speed while a mattress company might choose one that implies calm and relaxation.

11. Which colors do you want to make up your brand design? 

We know that colors can provoke emotional reactions in people and it’s worth looking at the semiotics involved here to decide which colors will best communicate the feel of your brand. Speed and urgency might mean that red or orange are featured prominently in your branding materials; purple or blue might be good choices to convey calmness and relaxation.

12. What is your brand voice?

Having thought about which separate visual elements would work well for your brand and what your unique selling point is, think finally about how your brand would speak if it could. Is it reassuring? Bubbly? Confident? Caring? This will guide the tone of your communication. Using personification techniques in market research can help establish how customers perceive and think about your brand.

Branding questionnaire example

Oatly, a brand of plant-based dairy product alternatives, came to quantilope with the vision to broaden its brand perception beyond simply being a vegan-only lifestyle brand. To determine what that new brand positioning should be to appeal to a wider audience, Oatly knew they needed data-backed market research insights to drive their future strategy. 

quantilope's automated Consumer Intelligence Platform enabled Oatly to take full control of its branding questionnaire while still having support from quantilope's certified research team as needed. In a fraction of the time it would take with a traditional research agency, Oatly was able to set up, launch, and analyze insights to guide its branding decisions. 

"Other options we were evaluating exhibited limitations in terms of survey question dimensions. This would have meant too many compromises for us. quantilope, on the other hand, provided balance. It allowed us to execute the research ourselves guided by both its platform and personal support, and with no change to our internal processes whatsoever." Sandra Schlicht (Business Insights Manager for Oatly DACH).

In leveraging quantilope’s intuitive platform navigation and advanced features, Oatly was able to quickly generate meaningful insights about their target audience to clearly identify actionable consumer groups and unmet needs for dairy alternatives. 

To read more about quantilope's branding questionnaire capabilities, check out the full client case study here .  Back to Table of Contents

Branding questionnaire with quantilope: 

Establishing a solid brand identity using a branding questionnaire can be a central pillar of your branding and communication approach. There are a number of   online platforms offering tools to build a branding questionnaire, so it's important to choose one that will generate real value for your business. 

quantilope's intuitive, end-to-end platform allows market researchers to automate every step of their research process for fast, flexible, and reliable consumer insights. Start with a pre-built template and customize from there, or build your branding questionnaire from scratch using drag & drop modules. With a library of templated descriptive metrics and 12 advanced methods to choose from (like an A/B test or implicit association testing ), you'll be able to cover all angles of branding questions to define or further understand your brand identity. 

Whether you're looking to test brand features , finalize logos , draft marketing collateral, test product concepts , or some other form of branding material, quantilope makes the research process efficient from start to finish. Begin analyzing results with real-time charting before fieldwork even wraps up to get a head start in building your final branding study dashboard. 

Beyond quantitative surveys, quantilope also offers a qualitative approach through its video research tool, inColor . Video-based responses bring you face-to-face (virtually) with your consumers, bringing your findings to life with engaging footage. This is a great method for exploring the emotional side of your brand identity in detail. 

To learn more about building a branding questionnaire with quantilope, get in touch below!

Get in touch to learn more about branding questionnaires!

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Your Most Burning Questions About Personal Branding, Answered Personal branding is key to building reputation, landing promotions and higher paying jobs.

By Hume Johnson, Ph.D. • Jun 16, 2022

Opinions expressed by Entrepreneur contributors are their own.

Cultivating your personal brand is critical for career success. Due to a fiercely competitive job market and business environment, both new and seasoned professionals are obliged to find effective ways to demonstrate their value even while adapting to a variety of industry changes.

Personal branding has therefore become paramount for building reputation, landing promotions or higher paying jobs and achieving a variety of business goals. Yet there's still a lot of confusion about personal branding. I asked some of the leaders I've coached to share some of their most burning questions about their personal brand.

What is the difference between having a personal brand versus being a social media influencer?

Having a personal brand communicates who you are and the unique value you bring to the table in your niche. Your brand is the sum of your personality, skills, experience and values. Having a personal brand is synonymous with having a solid reputation that people know and trust. It lets others know what to expect when they deal with you and gives them the confidence to want to work with you based on your talent, character and professionalism.

Many professionals therefore see great value in cultivating their personal brand, unearthing their best qualities and communicating this powerful personal capital to others in order to achieve their strategic goals.

On the other hand, being a social media influencer is creating an online persona and brand strictly using social media (and largely for profit). For many influencers, the main goal is to attract a large and loyal following in order to seize the opportunity for potential earnings, collaborations with big corporate brands, free products and online celebrity status.

With their content mainly focused on current trends in lifestyle, fashion and travel, the authority of social media influencers authority is based on their ability to influence their followers to buy a product, use a service or support a brand by virtue of having a substantial following.

I hasten to add that not all social media influencers are entrepreneurs seeking to make a fortune. Many knowledge workers are also repackaging themselves and using social media to convey their expertise to targeted audiences. Their goal is often to build credibility in their field and to be paid for their expertise through consulting, coaching and speaking.

Although being an online celebrity is the currency of our digital age, establishing a strong, credible and respected personal brand takes time. You must lean into your expertise, experience and character as much, if not more, as the digital metrics. To reduce your personal brand to social media metrics is to miss its value as a consequential career management strategy and a pathway to becoming a trusted leader in your industry.

Related: What to Know About Influencer Marketing in 2022

How do I brand myself?

Branding yourself is about building your reputation around the things you wish to be known for — and letting others know about it. It requires taking stock of your track record, particularly the areas in which you are most competitive.

Personal attributes can be leveraged as human skills (compassion, reliability, work ethic), and you should emphasize your assets, qualifications, credentials and experience that demonstrate your expertise in your niche. These signal to others what's important to you and help to guide each decision you make. It is also important to take stock of areas that may need improvement.

Having defined the core features of your brand, you need to ensure that you are sending the right signals to the right people about the unique value you bring to the table. Depending on your strategic goals, you can adopt a variety of strategies to communicate your brand such as taking on leadership roles at work, writing a book, speaking, blogging, volunteering for a cause you believe in, teaching a course in your area of expertise and building an online presence.

Remember that social media is just one way of conveying your brand to the public. It should not become a substitute for your personal brand.

How do you keep your brand relevant and responsive if you shift careers? What steps do you take to (re)build your brand in a new space?

A new career is a wonderful opportunity to reinvent yourself in a new environment and a welcomed clean slate on which to optimize your brand, try out new ideas and communicate your value to a new audience.

To keep your brand relevant and responsive, it is essential to emphasize skills that are immediately transferable to your new role and responsibilities. Aim to harness them to help address or solve organizational pain points within your niche. This is sure to make a compelling first impression.

A new career is also a unique opportunity to develop new competencies, utilize latent skills and position your brand in new and dynamic ways. To accomplish the latter, identify specific publics who are gatekeepers for your brand and be intentional about communicating your value to them. These may mean taking leadership on projects, contributing ideas to team assignments or sharing your expertise online. In addition, expand your network.

Changing careers can sometimes be isolating. It's important to build community through involvement in professional associations or community organizations. New networks are vital to elevating your brand and can be the source of new opportunities and satisfying professional relationships.

Related: Don't Just Sell Yourself, Communicate Your Value. 6 Valuable Tips

How do you get clear on what aspect of your expertise to share when you have a portfolio career and are known for different things?

When your career comprises a variety of jobs and multiple income sources earned from monetizing your skills versus a job at a single organization, you have a portfolio career .

With a portfolio career, you must avoid confusing your audience. Instead, identify the main skills and expertise you bring to the table across your various job roles and decide which you want to build your brand around. Which of these skills lights your fire? Which is tied to your long term goal or strategic mission?

Then be strategic about the roles you take on and focus on the skills that will help you deliver value long term and gain traction with your audience. Consistently sharing your expertise in the areas you wish to be known for and associated with makes your brand focused and credible.

What are some guidelines to maintain a separation of your personal and organizational branding?

Your brand as a person and as a professional should be one and the same. If you are a leader in your family, make important decisions, take care of the home and children, and manage the budget, you can (and should) be harnessing this ability to add value at the workplace.

Unfortunately, many professionals mistake their job position or title for their personal brand. It is vital to remember that your brand is you. Therefore, you are loaning your brand to your employer, and when you leave that company, you will take your brand with you.

How are corporate leaders facilitating their employees owning their own personal brand? Is workplace culture malleable and able to evolve as its people evolve?

As more employees become cognizant of their own personal brand and want to do work aligned with their purpose and passions, employers must also evolve workplace culture to account for the people on their team — who they really are and the distinctive value each brings to the table.

Leaders must get to know their employees' personal brand — their unique strengths, goals and interests, human skills and values — and harness their talents to solve organizational problems . Leaders should also assign employees work in which they are passionate and where they can excel and feel confident to deliver their best work. Further, leaders can speak to their talent and advocate for employees when opportunities arise. This will make a positive impact in terms of employee performance, productivity, morale and retention.

Related: Why Employer Branding is So Important

How do I know when my branding strategy is working? At what point should I call it a wrap ?

The most specific indicator that your branding strategy is working is when you have accomplished the goals you set for yourself at the beginning of the brand building process, whether this is reputational, in terms of income or earnings, landing a better or different role or in terms of social media performance metrics.

For example, if your message has gained traction among your target public, you're seen as an expert or trusted leader in your field. If you're landing your ideal clients and attracting high ticket sales, you can claim success. However, keep in mind that personal branding is a lifetime investment. It is important to maintain a commitment to your brand, keep abreast of new developments in your industry and issues that can negatively impact your brand, and be able to adapt it to changing situations over the long term.

Executive Leadership Coach and Personal Branding Strategist

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Free Branding Essay Example

Type of paper: Essay

Topic: Business , Nation , Market , Products , Customers , Brand , Company , Marketing

Words: 1300

Published: 03/19/2020

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Brand is what makes a consumer identify and differentiate a certain product or services in the market. Hence, branding helps a business stand out in the market. Therefore, it’s essential for business owners to strive to create a brand that has value to the consumers. This value should be able to address consumer’s needs and prospects in life. The consumers have pride of being associated with product and services the company offers due to the brand the company has created. The result of this will be reflected on the company’s sales and revenues generated. David Harding., & John Quelch. (2014). Brands Versus Private Labels: Fighting to Win. According to this article consumers, look for assurance of quality in a product or services since they don’t have the expertise and the time to expect the goods and services that are in the market (David et al., 2014) Therefore, having a trusted brand simplifies the selection process. Thus, the consumer the value, assurance and the comfort of the consumers has been the focus the nationals firms and they make sure the consumer get them. According to the author the national company have spend decades to create quality products and have invested heavily on the advertising since their inception. The nationals’ brands have created a strong supply network hence the consumers have seen the brand as a reliable source for the goods and services they need. Additionally, the retailers promote the national brand unknowingly by stocking their stores with national brand since they don’t wish to lose customers who are loyal to national brands (David et al., 2014). Thus, by stocking their stores with national brands all the time, consumers develop trust on the national good since they know they can always find them on the shelves. Nenycz‐Thiel, M., & Romaniuk, J. (2014). The real difference between consumers' perceptions of private labels and national brands. Journal of Consumer Behaviour. The private entities have made a significant impact on the market in the recent decades. However, the national brands still hold the large percentage of the market share. According to this article, the national brands over the years have done aggressive promotions of their products in the market than the private entities. Thus, these promotions have psychological effects on the consumers’ memory (Nenycz‐Thiel et al., 2014) The consumers have a high knowledge off the national products than the knowledge they have on the private goods. It is this knowledge and created 'memory' over the years that has made consumers buy the product from national companies than the private companies. Therefore, the consumers buy the product from the national brand mainly because they have information about the product and what they stand to benefit from the product. The private products are mainly considered as ‘new product’ in the market the consumers have little knowledge about them. Hence, it’s a risk to consume these products and the consumers are not ready to take that risk. Erdem, T., & Chang, S. R. (2012). A cross-category and cross-country analysis of umbrella branding for national and store brands. Journal of the Academy of Marketing Science, 40(1), 86-101. According to this article, the consumers are always a concern with quality of the product they are using. This is because they do not want to put their lives on risk. The consumers are also sensitive about the price of the product they are using (Erdem et al., 2012). Therefore, information touching on the quality, the price and where they can get the product is very essential. Therefore, the consumers who are interested in the product conduct research on the product so that they can assess its quality. Unfortunately, research that has been done on the product from the private companies is little. Hence, the consumer cannot get valuable information to assess the quality of the products from private companies. In addition, there is no information on where they can get the products and at what price. On the other, hand. There are a wide information and research on the product from the national products (Erdem et al., 2012). Thus, the consumers choose to buy the national product since they can assess the quality of the product. Volpe, R. (2011). The Relationship Between National Brand and Private Label Food Products Prices, Promotions, Recessions, and Recoveries According to this article, the market has experienced the growth of the private firms in the country. The private firms have concentrated their strategy and efforts of penetrating the market on price strategy. However, they have ignored to inform the consumers the quality and what they stand to gain by using their product. As such, the market has experienced a decrease of the price on most of the commodities in the recent past (Volpe, 2011). On the other hand, the national brands have been concentrating their effort and resources on the creating a reputation for their product through various promotion and adverts. This has created awareness of the quality of the product and what the consumers chance to gain by consuming the products from the national companies. Therefore, when the consumers go the retail shops and supermarket, and they find that there is a huge price gap between the national product and private product, (i.e., the private products are cheaper than the national product). They perceived the private products are of low quality thus is why they are cheap (Volpe, 2011). Nevertheless, if the prices are the same, the consumers choose the national product based on the information and familiarities they have on the two products. Pepe, M. S., Abratt, R., & Dion, P. (2011). The impact of private label brands on customer loyalty and product category profitability. Journal of product & Brand management, 20(1), 27-36. Products from the private firms for a long time have been found from the selected stores in the country. This creates a short supply in the market. On the other hand, the products from the national companies can be found anywhere in the country. As such, the consumers don’t have to struggle in finding the product from the national companies. Thus, this reliability and availability of products from the national companies creates a consumer’s loyalty (Pepe et al., 2011). Additionally, the private stores concentrate on the price wars rather than the quality of the product they push to the market. Although, the private entities have embarked on a mission to improve the quality and win over consumer's loyalty, their effect is yet to be felt in the market. The private firms’ initial strategy was base on the price and maximization of profits, this created a short relationship with the consumers. The consumers bought the products when price favored them. When the price change they shift to other products that had better prices. On the other hand, the prices of national firms’ product have remained relatively over the years the same. This creates loyal consumers and long term relationship (Pepe et al., 2011).

David Harding., & John Quelch. (2014). Brands Versus Private Labels: Fighting to Win. Retrieved from http://hbr.org/1996/01/brands-versus-private-labels-fighting-to-win Erdem, T., & Chang, S. R. (2012). A cross-category and cross-country analysis of umbrella branding for national and store brands. Journal of the Academy of Marketing Science, 40(1), 86-101. Nenycz‐Thiel, M., & Romaniuk, J. (2014). The real difference between consumers' perceptions of private labels and national brands. Journal of Consumer Behaviour. Pepe, M. S., Abratt, R., & Dion, P. (2011). The impact of private label brands on customer loyalty and product category profitability. Journal of product & Brand management, 20(1), 27-36. Volpe, R. (2011). The Relationship Between National Brand and Private Label Food Products Prices, Promotions, Recessions, and Recoveries. Retrieved from http://www.ers.usda.gov/media/187072/err129_1_.pdf

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Brands and Branding Essay Questions

Business Finance

Answer the questions attached

Select a specific brand that is familiar to you. Answer the following questions in regards to the brand you select. Note, you will need to read and refer to the “Brands and Branding” reading for this question

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Lessons from the Bud Light Boycott, One Year Later

• Jura Liaukonyte,
• Anna Tuchman,
• Xinrong Zhu

Six factors that make a brand more susceptible to consumer backlash.

Why did the Bud Light boycott affect the beer brand’s sales when many other boycotts have only marginal or short-term impact? An analysis of sales data confirms that Bud Light suffered a sustained downturn in sales, more pronounced in Republican-leaning counties in the U.S. And it explains several factors that determine how vulnerable a brand is to a boycott. Boycotts can have a bigger impact when a product is more substitutable, when it is more visible, and when consumers feel psychological “ownership” over it.

Taking a social stance has become a rite of passage for contemporary brands that are hoping to resonate with younger, more socially-conscious audiences. In April 2023, Bud Light tried its hand at this strategy, collaborating with transgender influencer Dylan Mulvaney on a social media promotional post. This sparked backlash from several prominent conservatives , leading many conservative figures and groups to call for a boycott of Bud Light.

• Jura Liaukonyte is an Associate Professor at Cornell University’s SC Johnson College of Business. Her research focuses on quantifying the effects of advertising, information, and social media movements on consumer choice.
• Anna Tuchman is an Associate Professor of Marketing at Northwestern University’s Kellogg School of Management. Her research addresses economic questions related to advertising, pricing, and public policy.
• Xinrong Zhu is an Assistant Professor of Marketing at Imperial College London Business School, specializing in quantitative marketing, retail analytics, and the causal impact of policy changes, marketing activities, and politics on consumer behavior.

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Should college essays touch on race? Some feel the affirmative action ruling leaves them no choice

CHICAGO — When she started writing her college essay, Hillary Amofa told the story she thought admissions offices wanted to hear. About being the daughter of immigrants from Ghana and growing up in a small apartment in Chicago. About hardship and struggle.

Then she deleted it all.

“I would just find myself kind of trauma-dumping,” said the 18-year-old senior at Lincoln Park High School in Chicago. “And I’m just like, this doesn’t really say anything about me as a person.”

When the Supreme Court ended affirmative action in higher education, it left the college essay as one of few places where race can play a role in admissions decisions. For many students of color, instantly more was riding on the already high-stakes writing assignment. Some say they felt pressure to exploit their hardships as they competed for a spot on campus.

Amofa was just starting to think about her essay when the court issued its decision, and it left her with a wave of questions. Could she still write about her race? Could she be penalized for it? She wanted to tell colleges about her heritage but she didn’t want to be defined by it.

In English class, Amofa and her classmates read sample essays that all seemed to focus on some trauma or hardship. It left her with the impression she had to write about her life’s hardest moments to show how far she’d come. But she and some of her classmates wondered if their lives had been hard enough to catch the attention of admissions offices.

“For a lot of students, there’s a feeling of, like, having to go through something so horrible to feel worthy of going to school, which is kind of sad,” said Amofa, the daughter of a hospital technician and an Uber driver.

This year’s senior class is the first in decades to navigate college admissions without affirmative action . The Supreme Court upheld the practice in decisions going back to the 1970s, but this court’s conservative supermajority found it is unconstitutional for colleges to give students extra weight because of their race alone.

Still, the decision left room for race to play an indirect role: Chief Justice John Roberts wrote universities can still consider how an applicant’s life was shaped by their race, “so long as that discussion is concretely tied to a quality of character or unique ability.”

“A benefit to a student who overcame racial discrimination, for example, must be tied to that student’s courage and determination,” he wrote.

Scores of colleges responded with new essay prompts asking about students’ backgrounds. Brown University asked applicants how “an aspect of your growing up has inspired or challenged you.” Rice University asked students how their perspectives were shaped by their “background, experiences, upbringing, and/or racial identity.”

WONDERING IF SCHOOLS 'EXPECT A SOB STORY'

When Darrian Merritt started writing his essay, he knew the stakes were higher than ever because of the court’s decision. His first instinct was to write about events that led to him going to live with his grandmother as a child.

Those were painful memories, but he thought they might play well at schools like Yale, Stanford and Vanderbilt.

“I feel like the admissions committee might expect a sob story or a tragic story,” said Merritt, a senior in Cleveland. “And if you don’t provide that, then maybe they’re not going to feel like you went through enough to deserve having a spot at the university. I wrestled with that a lot.”

He wrote drafts focusing on his childhood, but it never amounted to more than a collection of memories. Eventually he abandoned the idea and aimed for an essay that would stand out for its positivity.

Merritt wrote about a summer camp where he started to feel more comfortable in his own skin. He described embracing his personality and defying his tendency to please others. The essay had humor — it centered on a water gun fight where he had victory in sight but, in a comedic twist, slipped and fell. But the essay also reflects on his feelings of not being “Black enough” and getting made fun of for listening to “white people music.”

“I was like, ‘OK, I’m going to write this for me, and we’re just going to see how it goes,’” he said. “It just felt real, and it felt like an honest story.”

The essay describes a breakthrough as he learned “to take ownership of myself and my future by sharing my true personality with the people I encounter. ... I realized that the first chapter of my own story had just been written.”

A RULING PROMPTS PIVOTS ON ESSAY TOPICS

Like many students, Max Decker of Portland, Oregon, had drafted a college essay on one topic, only to change direction after the Supreme Court ruling in June.

Decker initially wrote about his love for video games. In a childhood surrounded by constant change, navigating his parents’ divorce, the games he took from place to place on his Nintendo DS were a source of comfort.

But the essay he submitted to colleges focused on the community he found through Word is Bond, a leadership group for young Black men in Portland.

As the only biracial, Jewish kid with divorced parents in a predominantly white, Christian community, Decker wrote he constantly felt like the odd one out. On a trip with Word is Bond to Capitol Hill, he and friends who looked just like him shook hands with lawmakers. The experience, he wrote, changed how he saw himself.

“It’s because I’m different that I provide something precious to the world, not the other way around,” he wrote.

As a first-generation college student, Decker thought about the subtle ways his peers seemed to know more about navigating the admissions process . They made sure to get into advanced classes at the start of high school, and they knew how to secure glowing letters of recommendation.

If writing about race would give him a slight edge and show admissions officers a fuller picture of his achievements, he wanted to take that small advantage.

His first memory about race, Decker said, was when he went to get a haircut in elementary school and the barber made rude comments about his curly hair. Until recently, the insecurity that moment created led him to keep his hair buzzed short.

Through Word is Bond, Decker said he found a space to explore his identity as a Black man. It was one of the first times he was surrounded by Black peers and saw Black role models. It filled him with a sense of pride in his identity. No more buzzcut.

The pressure to write about race involved a tradeoff with other important things in his life, Decker said. That included his passion for journalism, like the piece he wrote on efforts to revive a once-thriving Black neighborhood in Portland. In the end, he squeezed in 100 characters about his journalism under the application’s activities section.

“My final essay, it felt true to myself. But the difference between that and my other essay was the fact that it wasn’t the truth that I necessarily wanted to share,” said Decker, whose top college choice is Tulane, in New Orleans, because of the region’s diversity. “It felt like I just had to limit the truth I was sharing to what I feel like the world is expecting of me.”

SPELLING OUT THE IMPACT OF RACE

Before the Supreme Court ruling, it seemed a given to Imani Laird that colleges would consider the ways that race had touched her life. But now, she felt like she had to spell it out.

As she started her essay, she reflected on how she had faced bias or felt overlooked as a Black student in predominantly white spaces.

There was the year in math class when the teacher kept calling her by the name of another Black student. There were the comments that she’d have an easier time getting into college because she was Black .

“I didn’t have it easier because of my race,” said Laird, a senior at Newton South High School in the Boston suburbs who was accepted at Wellesley and Howard University, and is waiting to hear from several Ivy League colleges. “I had stuff I had to overcome.”

In her final essays, she wrote about her grandfather, who served in the military but was denied access to GI Bill benefits because of his race.

She described how discrimination fueled her ambition to excel and pursue a career in public policy.

“So, I never settled for mediocrity,” she wrote. “Regardless of the subject, my goal in class was not just to participate but to excel. Beyond academics, I wanted to excel while remembering what started this motivation in the first place.”

WILL SCHOOLS LOSE RACIAL DIVERSITY?

Amofa used to think affirmative action was only a factor at schools like Harvard and Yale. After the court’s ruling, she was surprised to find that race was taken into account even at some public universities she was applying to.

Now, without affirmative action, she wondered if mostly white schools will become even whiter.

It’s been on her mind as she chooses between Indiana University and the University of Dayton, both of which have relatively few Black students. When she was one of the only Black students in her grade school, she could fall back on her family and Ghanaian friends at church. At college, she worries about loneliness.

“That’s what I’m nervous about,” she said. “Going and just feeling so isolated, even though I’m constantly around people.”

The first drafts of her essay focused on growing up in a low-income family, sharing a bedroom with her brother and grandmother. But it didn’t tell colleges about who she is now, she said.

Her final essay tells how she came to embrace her natural hair . She wrote about going to a mostly white grade school where classmates made jokes about her afro. When her grandmother sent her back with braids or cornrows, they made fun of those too.

Over time, she ignored their insults and found beauty in the styles worn by women in her life. She now runs a business doing braids and other hairstyles in her neighborhood.

“I stopped seeing myself through the lens of the European traditional beauty standards and started seeing myself through the lens that I created,” Amofa wrote.

“Criticism will persist, but it loses its power when you know there’s a crown on your head!”

Ma reported from Portland, Oregon.

The Associated Press’ education coverage receives financial support from multiple private foundations. AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org .

Sonia Sotomayor Should Retire Now

If she leaves the Court this year, President Joe Biden will nominate a young and reliably liberal judge to replace her.

On Election Day in 2006, Justice Antonin Scalia was 70 years old and had been serving on the Supreme Court for 20 years. That year would have been an opportune time for him to retire—Republicans held the White House and the Senate, and they could have confirmed a young conservative justice who likely would have held the seat for decades to come. Instead, he tried to stay on the Court until the next time a Republican president would have a clear shot to nominate and confirm a conservative successor.

He didn’t make it—he died unexpectedly in February 2016, at the age of 79, while Barack Obama was president. Conservatives nevertheless engineered some good fortune: There was divided control of government, and then–Senate Majority Leader Mitch McConnell refused to even hold confirmation hearings for Merrick Garland, Obama’s nominee to the seat. Donald Trump won that fall’s election and named Neil Gorsuch to the seat that McConnell had held open.

But imagine for a moment that Hillary Clinton had won the 2016 election, as many expected. By running a few points stronger, she might have taken Democratic candidates across the finish line in close races in Pennsylvania and Missouri, resulting in Democratic control of the Senate. In that scenario, Clinton would have named a liberal successor to Scalia—more liberal than Garland—and conservatives would have lost control of the Court, all because of Scalia’s failure to retire at the opportune moment.

Justice Sonia Sotomayor will turn 70 in June. If she retires this year, President Joe Biden will nominate a young and reliably liberal judge to replace her. Republicans do not control the Senate floor and cannot force the seat to be held open like they did when Scalia died. Confirmation of the new justice will be a slam dunk, and liberals will have successfully shored up one of their seats on the Court—playing the kind of defense that is smart and prudent when your only hope of controlling the Court again relies on both the timing of the death or retirement of conservative judges and not losing your grip on the three seats you already hold.

But if Sotomayor does not retire this year, we don’t know when she will next be able to retire with a likely liberal replacement. It’s possible that Democrats will retain the presidency and the Senate in this year’s elections, in which case the insurance created by a Sotomayor retirement won’t have been necessary. But if Democrats lose the presidency or the Senate this fall—or both—she’ll need to stay on the bench until the party once again controls them. That could be just a few years, or it could be longer. Democrats have previously had to wait as long as 14 years (1995 to 2009). In other words, if Sotomayor doesn’t retire this year, she’ll be making a bet that she will remain fit to serve until possibly age 78 or even 82 or 84—and she’ll be forcing the whole Democratic Party to make that high-stakes bet with her.

Steven Mazie: The Supreme Court justices do not seem to be getting along

If Democrats lose the bet, the Court’s 6–3 conservative majority will turn into a 7–2 majority at some point within the next decade. If they win the bet, what do they win? They win the opportunity to read dissents written by Sotomayor instead of some other liberal justice. This is obviously an insane trade. Democrats talk a lot about the importance of the Court and the damage that has been done since it has swung in a more conservative direction, most obviously including the end of constitutional protections for abortion rights. So why aren’t Democrats demanding Sotomayor’s retirement?

Well, they are whispering about it. Politico reported in January :

Some Democrats close to the Biden administration and high-profile lawyers with past White House experience spoke to West Wing Playbook on condition of anonymity about their support for Sotomayor’s retirement. But none would go on the record about it. They worried that publicly calling for the first Latina justice to step down would appear gauche or insensitive. Privately, they say Sotomayor has provided an important liberal voice on the court, even as they concede that it would be smart for the party if she stepped down before the 2024 election.

This is incredibly gutless. You’re worried about putting control of the Court completely out of reach for more than a generation, but because she is Latina, you can’t hurry along an official who’s putting your entire policy project at risk ? If this is how the Democratic Party operates, it deserves to lose.

The cowardice in speaking up about Sotomayor— a diabetic who has in some instances traveled with a medic —is part of a broader insanity in the way that the Democratic Party thinks about diversity and representation. Representation is supposed to be important because the presence of different sorts of people in positions of power helps ensure that the interests and preferences of various communities are taken into account when making policy. But in practice, Democratic Party actions regarding diversity tend to be taken for the benefit of officials rather than demographic groups . What’s more important for ordinary Latina women who support Democrats—that there not be one more vote against abortion rights on the Supreme Court, or that Sotomayor is personally there to write dissenting opinions? The answer is obvious, unless you work in Democratic politics for a living, in which case it apparently becomes a difficult call.

I thought Democrats had learned a lesson from the Ruth Bader Ginsburg episode about the importance of playing defense on a Court where you don’t hold the majority. Building a cult of personality around one particular justice served to reinforce the idea that it was reasonable for her to stay on the bench far into old age, and her unfortunate choice to do so ultimately led to Amy Coney Barrett’s appointment and a string of conservative policy victories. All liberals have to show for this stubbornness is a bunch of dissents and kitsch home decor . In 2021, it seemed that liberals had indeed learned their lesson—not only was there a well-organized effort to hound the elderly Stephen Breyer out of office, but the effort was quite rude. (I’m not sure screaming “ Retire, bitch ” at Stephen Breyer was strictly necessary, but I wasn’t bothered by it either—he was a big boy, and he could take it.) But I guess maybe the lesson was learned only for instances where the justice in question is a white man.

One obvious response to this argument is that the president is also old—much older, indeed, than Sonia Sotomayor. I am aware, and I consider this to be a serious problem. But Democrats are unlikely to find a way to replace Biden with a younger candidate who enhances their odds of winning the election. The Sotomayor situation is different. Her age problem can be dealt with very simply by her retiring and the president picking a candidate to replace her who is young and broadly acceptable (maybe even exciting) to Democratic Party insiders. And if Democrats want to increase the odds of getting there, they should be saying in public that she should step down. In order to do that, they’ll have to get over their fear of being called racist or sexist or ageist.

This article was adapted from a post on Josh Barro’s Substack, Very Serious .

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Guest Essay

Tired of Sucking It Up as a Climber, I’ve Embraced a Softer Strength

By Beth Rodden

Ms. Rodden is a professional climber and the author of the forthcoming memoir, “A Light Through the Cracks.”

I don’t know what time it was when my husband at the time, the rock climber Tommy Caldwell, finally scrambled over the summit. The sun had risen sometime during the first part of the climb and had set again hours later. I squinted up at him, tired eyes burning as I watched his shadow moving in the beam of my headlight. He had just completed the second free ascent of the Direct Route on the northwest face of Half Dome, a 2,000-foot climb in Yosemite National Park.

We were elite professional climbers, and this was what we did best. Sometimes we made history together; other times I supported him in his feats, belaying and carrying all the gear. Either way, the days were long and hard.

The climber Todd Skinner spent 61 days in 1993 working to establish the Direct Route, then considered the most difficult big wall climb in the world, before reaching the top. On our climb in 2007, our 2 a.m. wake-up, more than 24 hours earlier, hadn’t even felt all that early to me. Sleeping in past midnight? That meant what I was getting up for wasn’t that rad, that hard core. Tommy made it to the top in a day, adding a move that made the climb more difficult than the one Mr. Skinner had pioneered. It felt routine.

Hanging in the middle of Half Dome was an ordinary thing. Ascending ropes with bloody knuckles and a heavy pack thousands of feet off the ground was as conventional to me as grabbing the bananas and apples in the produce section: just part of my day. Climbers pride themselves on being better than normal people. Not just in the “I climbed a mountain and you didn’t” type of way, but in the fabric of how we approach life. How we eat, where we sleep, the stories we walk away with: It’s all better.

By the time I was in my mid-20s, I was a walking archetype of how to succeed in that world because of the belief system I followed: suck it up, persevere, win. I was used to pushing the level of climbing further, used to doing things that no other women had done — and even, a couple of times, things that no guys had done.

I specialized in free climbing, a particular (and particularly challenging) discipline that requires a climber to rely on her gear only for protection from a fall, not for any assistance in moving up the rock. I had free-climbed Yosemite’s El Capitan three times, by three independent routes. Elsewhere in Yosemite, I had established a new route in 2008, Meltdown , that was widely viewed then as the hardest traditional climb in the world, not repeated until 2018. (“Traditional” meaning I depended on a rope suspended by gear I placed myself, rather than on bolts permanently installed in the rock.) For a decade, I had appeared in climbing films and on the pages of climbing magazines. Pushing through the pain, sacrificing my body, shoving my fear away: It’s all what made me better than the rest. I liked being better than the rest.

As we stumbled to the car after that daylong effort on the Direct Route, my arms and legs felt tired, my mouth parched. I was good at this. I didn’t need to eat much food, drink much water. I was a low-maintenance girl. I always got patted on the back for not taking up too much space and being able to suffer with the best of them. There were times when I was climbing that I wept with fear, with fatigue, with regret. But when I did, I tried to hide it. I’d had that instinct from my earliest climbing days, even before I survived a days-long kidnapping during an expedition to Kyrgyzstan. After I made it home (Tommy had pushed one of the armed kidnappers off a cliff — a fall we later learned he had survived — enabling our group of four climbers to escape), I had more than doubled down. Scorning and hiding my feelings, shoving them down, felt admirable to me then. I’d been told it was strength. It felt like strength.

There wasn’t much room for women or feelings at the top of the sport back then. A handful of us were landing on the covers of magazines or vying to be the token featured woman at a climbing film festival, but I learned early on that as good as I was at actually climbing, I needed to be able to suffer to stand out. Climbing through a broken foot? Amazing, here’s a raise. Did you hear how many hours they went without food and water for the summit? Make a feature movie about them. As much as logistics and physical prowess, subscribing to the bravado was part of the job description in climbing. And for years, I was all in.

I can’t say there was one moment, a specific event that made me start to question the “suck it up, Rodden” theme song I had lived by for so long. I got divorced, and eventually remarried; I got injured over and over. After years of injuries I had a child, and that led to relearning my body. Maybe it was the scale of all those changes in my life that forced me to reconsider the way I’d always done things, or maybe I just got fed up with the facade. Why was it noble to climb through cracks on El Cap soaked with climbers’ urine, but leaking while jogging postpartum was something to be ashamed of?

Gradually, I began to question the old mentality. I began to be more open about what I found value in, and learned to share my pain and my fears with friends instead of hiding them behind a perma-smile. I started to be kinder to myself, and to be frank that, as effective as it had been for me and my career, I just didn’t see the point in suffering for the sake of a climb anymore. In letting go of that, I was surprised to find a new kind of strength — something perhaps truer and more durable than the ability to just plow through.

I am still a professional climber, though I haven’t been at the peak of the sport in a very long time. I still have goals, and I still love the feeling of trying hard and succeeding, but I love easy days at the crag with a group of girlfriends just as much. My sponsors have found value in partnering with me beyond the number grade assigned to a climb that I’ve done. Instead, we’ve realized together that none of these topics that have plagued the community for so long will go away if left in silence. Making the sport more inclusive, speaking about the ways that climbing can and should evolve as it grows in popularity, is my current project.

This past winter found me injured and on the sidelines yet again. But this time, instead of hobbling around with a crutch and a cast on my leg or having a finger splinted up, I was carrying a foam pad wherever I went, so that I could easily get into a horizontal position. Ten years after I’d given birth, my postpartum bladder prolapse symptoms had returned. Naturally, people would ask why I wasn’t climbing. Years earlier, I would have been mortified. But now I answered bluntly: “I blew out my pelvic floor .” To my surprise, most everyone would sit down, ask what that meant, how it happened, what the symptoms were, what recovery would look like.

I’m not the only one who’s changed. Climbing has come so far in the 30 years since I started in the sport. Today, instead of getting dropped by their sponsors, women can continue their careers with vigor after having children. Mental health awareness and therapy are widely accepted (which is imperative in a community that experiences so much death and trauma), and now, perhaps even conversations about vulnerabilities like perimenopause and prolapse don’t have to be hidden. I like to think we’re starting to embrace a softer kind of strength. Maybe taking care of ourselves, whatever that looks like, can now be as celebrated as dodging death for a summit.

Beth Rodden is a professional climber and the author of the forthcoming memoir, “A Light Through the Cracks.”

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