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How to Write Killer Case Studies for Your Freelance Business

A case study is an interesting marketing tool for freelancers. It consists of extensive research on a given subject, with the aim of creating knowledge and offering new perspectives. It can serve as a pillar for the development of new studies, or as social proof. It is in this last aspect that a case study can be particularly interesting and useful for freelance professionals.

In this article we will show you what a case study is and give you an example of how to write a freelancer case study. Let’s get started.

• The importance of case studies

What is a case study?

• More sales/More projects
• Case study as a marketing strategy driver
• Personalization
• Storytelling
• Encourage clients to give you feedback
• Do an in-depth interview about what they liked
• Add visually appealing elements
• Examples of freelancer case study

The Importance of Case Studies

As a freelancer, recommendations are a very powerful marketing tool . By being recommended by someone and painted as a reliable, generous, and easy-going professional, your chances of being hired increase considerably .

Just waiting around for recommendations won’t work, though. Making yourself known is not an easy task: it takes time, investment, and a lot of hard work. 

In order for you to take advantage of the full potential of this type of marketing, you will need to not only strive to get good recommendations but develop ways to present your wins to potential customers . The best way to do this is by submitting case studies .

In the social sciences, case studies offer a very deep analysis of a given subject. In the case of freelancers, we can substitute the term for “success stories”. A case study presents the positive feedback of a client , talks about the positive aspects of a successful endeavor or about a partnership that worked well .

It should be noted, however, that case studies aren’t simply testimonials from clients . The case study tends to be much broader and more complete than a simple statement. It describes the work process in a precise, detailed, and optimized way . 

A complete and realistic case study should not only take into account achievements and strengths but difficulties as well .

It is also important to note that there is no universal formula for building a good case study. Each project is unique and should be viewed as such. The essential thing to remember is that the study presented should be motivating and adapted to its proper context . Let’s have a look down below at the elements that make case studies exceptional for your professional marketing.

Advantages of presenting a case study

By learning how to do a case study, you gain access to one of the most powerful and interesting tools that a freelancer can use.

The main advantage of presenting a case study is the social validation and the scope that these surveys offer . These materials are aimed at the general public, thus allowing potential customers to have contact with their level of knowledge and experience on a specific topic or area.

Shown below are the main advantages of presenting freelancer case studies:

1. More sales/More projects

Your goal as a freelancer is to always get more sales or more projects. Or, if you are a highly sought after freelancer, get projects with better terms and conditions.

A case study is an excellent way to show clients your potential and the advantages that your work offers. Potential clients can then get in touch with you with a real project.

We can affirm that case studies have the potential to directly influence the decision of a potential client , which is why it is a strategic part of any good marketing strategy.

2. Case study as a marketing strategy driver

When used in a marketing campaign, a case study can have an impact in two ways: it can increase your professional reputation as a freelancer or be a r eference for your future projects.

The most important point about case studies is that, when done well, they showcase your ability to overcome certain obstacles , in order to achieve an established goal. Any client who is interested in hiring your services will feel more confident after taking a look at your case study.

You can also use this material to capture the attention of specialized media. A well-designed case study with relevant specialized information can open the doors to the press, which is always very interesting.

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What are the elements that make a case study successful?

1. personalization.

Case studies are all about the people . Personalization is how you relate to other customers and clients and how you help them empathize.

Make sure your case study offers more than just generic descriptions – remember that you need to stand out! – and illustrate, whenever possible, the people and situations mentioned in your study. Real examples give your work credibility!

2. Relatable

The next step that makes case studies work well is them being relatable . You want a potential client to look at a case study and think, “Wow, this person had the same problem as me and this freelancer managed to solve it! I’m going to send them an email now!”.

This means that you need to know who your target audience is and how to reach them . If you often do projects for small businesses, provide a case study that demonstrates this rather than showcasing a project with a large company. In doing so, you may end up making small businesses believe that you are inaccessible to them.

3. Storytelling

Another important element of a good case study is the story, which must be concise and well structured . In other words, it’s about good storytelling. That can mean following simple rules like introducing the original problem of a client first, elaborating on your method next and inserting their positive feedback as a conclusion.

These are writing techniques that we use almost subconsciously. When writing a case study, ask yourself, “Is this story good and is it told in a way that showcases your abilities?” If your answer is yes, you’ve probably got yourself a decent case study.

Storytelling can help you boost your freelance career. Once you finish this article, check out our article on how you can use storytelling as a freelancer!  

How can you write effective case studies?

1. encourage clients to give you feedback.

The first step in creating a case study for your freelancer business is to create incentives for clients to give you feedback. Sending an email at the end of a completed project and asking how the client feels it went, for example, can go a long way.

If you want to go further, create a short questionnaire and send it to your clients at the end of a project. This is not only a great way to understand what works and what doesn’t. It’s also an essential first step towards creating a case study.

2. Do an in-depth interview about what they liked

After you get some feedback, you can choose to go one step further and do an in-depth interview . This will work best with clients who are eager to talk about how they feel about the project.

If someone is reluctant at the first stage, don’t pressure them into an interview. You’ll be wasting your time and bothering them with something they don’t want to do. Focus on the people who have stories they’d like to share – that’s where the best case studies come from.

3. Add visually appealing elements

Case studies composed of large amounts of text won’t always be able to catch the reader’s attention and will most likely be ignored. Yes, those paragraphs may be incredibly well written and might contain the best things a client has ever said about you, but they just won’t work as a standalone.

Remember, case studies are about personalization and relatability . You will need visual help for that – that can be a lot of things, depending on the project: A picture of your client, an image of the site you created, a graph showing the traffic spike after you wrote an article for them, etc. Those will act as eye-catchers and make sure your great case study doesn’t get overlooked.

Example of a Freelancer Case study

Case study – sun-activated advertising.

Objective: Find a way to promote Neutrogena’s new line of sunscreens for sunny days.

Description: Neutrogena is a brand specializing in dermatological products. The company intended to announce its new line of sunscreens for sunny days, but did not intend to follow the traditional line of advertising on mobile weather applications.

Difficulties:

• Activation of a mobile campaign only during sunny hours
• Intention to advertise on mobile devices, presenting advertising to the most relevant target audience
• Neutrogena did not want to limit its campaign to meteorological applications, as it knew that these applications are full of information that users only access for a few seconds
• High competition niche

Relevant aspects:

• Target audience defined as women concerned with daily skin protection. Aged between 24 and 54 years old.
• Target audience aware of the impact of the sun on the skin, but willing to play with their children outdoors, taking appropriate protective measures.
• Using technology based on location and weather conditions, Neutrogena was able to use its advertising budget more strategically and efficiently.
• The campaign took into account several factors before presenting an ad, which was automatically created taking into account the distance to a store, the time of day and the type of landscape.
• Neutrogena’s mobile advertising campaign allowed ideal UV conditions to automatically activate advertising for the “Neutrogena Beach Defense” product line.
• The Neutrogena campaign increased the level of knowledge about Neutrogena Beach Defense products from 0 to 63%
• Purchase intentions rose 43%

This is a concise example of the potential that a case study can have. When reading this information, people can see the creative way that Neutrogena used to present a new product to the market.

Additionally, by observing the results, it can be seen that the campaign was not only creative but really relevant as a marketing and advertising tool.

Have you ever written case studies for your freelancer business? Share your stories with us and the freelancermap community in the comment section below this article!

Viktor Marinov

Viktor is the voice behind the freelancermap blog. Every week he comes up with helpful hints, checklists, and guides for freelancers and independent workers. If you would like to know how to find remote jobs online or how to niche yourself as a freelancer, don't miss his freelancer tips!

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Case Study Writers for Hire

A case study is a form of writing where the author presents a scenario or a situation to the reader. It is a narrative of what the problem is, or how a problem was solved. Case study writing is used extensively in the field of business and education. Businesses typically use case studies to show how their products or services helped their customers to solve a major problem. Through case studies, brands can showcase their expertise to potential customers. In the field of education case studies are used to help students develop problem-solving skills. So, professional case study writers are in great demand, because a large number of B2B businesses use case studies for content marketing. If you require case studies for your business, you can go for skilled freelancers on some of the best websites to hire freelancers.

What Do Professional Case Study Writers Do?

A case study writer drafts a smooth flowing narrative about the given context. The most challenging part of case study writing is collecting information about the scenario. Usually, case study writers, like research specialists , use questionnaires to understand the situation from the perspective of different individuals. The information collected through these questionnaires is analyzed carefully to extract vital information and create a timeline of occurrences. A case study should help the reader understand the situation from different viewpoints. A case study writer weaves an engaging narrative and presents facts in the form of a story. Sometimes it is essential for the writer to conduct background research on the subject of the case study. This helps in substantiating information or facts and provides a certain level of depth to the narrative.

Case studies are a great way to present your business achievements to your customers. You can hire a case study writer to draft good case studies for your business. Before hiring, ensure that the writer:

Is skilled at writing case studies with the objective of marketing your business

Has a strong command over  English, with impeccable grammar and vocabulary

Qualifications of Case Study Writers

Professional education and training in English, communications, and marketing

Ability to narrate professional incidents in an engaging way

Extensive portfolio of case studies written for different companies

Benefits of Freelance Case Study Writers

Case study writers can help you convert your business achievements into engaging customer success stories

You can hire a case study writer for showcasing how your product or service has helped solve real-life situations

Case study writers who want to get a freelance project online have extensive experience in writing case studies for different industries

They are able to convey to customers, the distinctive value that your product has to offer

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Case Studies

Need a case study writer.

Case studies, aka customer success stories, are one of the most popular content formats used by B2B content marketers, according to a 2023 Content Marketing Institute report .

What makes case studies so credible as a marketing tool is that your customer is willing to go on the record and explain how your product or solution solved a problem for them. Case studies are proof that you’re delivering on your marketing promises.

As an experienced case study writer, I can help you add case studies to your content mix by doing the following:

• Define your content goals for the piece, ensuring the case study tells the story with the right messaging
• Interview the customer, saving you and your staff time
• Write the case study so it’s factual yet persuasive, showcasing your B2B service or product as the right solution for your customers
• Partner with a designer to present the case study as a polished, professional, eye-catching piece of content

Case Study Writing Samples

Transportation logistics, carrier assure.

• Legacy Supply Chain
• Circle Logistics
• Integrity Express Logistics
• Corporate Traffic Logistics
• Ryan Transportation

Lean Solutions Group

• Top Logistics Company (anonymous case study based on existing content) (PDF)
• Freight Brokerage Company  (anonymous case study) (PDF)
• ITG Transportation Services I (PDF)
• ITG Transportation Services II (PDF)
• Power Only Transit (PDF)

Custom Data Solutions (IntelliData)

• Minnesota Medication Association
• Water Research Foundation

Cybersecurity (GuardSight)

• Threat Detection Rate Doubled (PDF)
• Cybersecurity Partnership Benefits (PDF)
• Business Growth (PDF)

Software Development (MEV and ZurelSoft)

• MEV: Focal Revenue
• MEV: Pursuant
• ZurelSoft: Events.com
• ZurelSoft: McGregor Associates
• ZurelSoft: PayLease

Branding and Marketing (VSSL)

I wrote about seven case studies for VSSL, a full-service marketing agency.  Here are  a couple of my favorites.

• Coronado Brewing Company (PDF)
• Oskar Blues Brewery (PDF)

Case Study Tips

Want to know how to improve your case studies? Here are some quick tips:

• How to Make Your Marketing Case Study Anonymous Yet Effective
• 15 Steps to Developing a Great Marketing Case Study
• How to Show Compelling Results in Your Case Study
• Why Your Case Study Needs Great Quotes and How to Get Them
• 8 Tips to Help Executives Prepare for the Interview
• 5 Tips for Writing Great B2B Case Studies
• 5 Examples of Great Case Studies You’ll Want to Emulate
• The Zen of Case Studies: How to Finish Them on Time

Ready to Hire a Case Study Writer?

I’d love to talk about your case study project. Go ahead and contact me !

Testimonial

“Bonnie did excellent work for me. (The project resulted in) six well-written case studies that not only demonstrate my value proposition to prospects, but also provide robust content for my website.”

— Cassandra Gaines, CEO, Carrier Assure

Read a Carrier Assure Case Study

Case Study Checklist

Use this checklist to verify that you’re ready to start writing a case study.

Download the Case Study Checklist (PDF)

Need Help with Case Studies?

Let's talk. i'd love to hear what case study projects you've got in mind..

Write. Post. Repeat.

When you’re looking to get a case study written, it’s important to find a freelance writer who has the experience and know-how to craft a compelling story.

I understand what goes into a well-written case study, and will work with you to ensure that all the important details are included. Whether you need someone to write about a customer’s success story or you’re looking for a more in-depth analysis of a project, I can deliver.

When you purchase my case study writing services you’ll receive:

• A custom-written case study tailored to your needs;
• An experienced writer who will help you capture all the important details;
• A finished product that is polished and ready to share.

What Is a Case Study and Why Do You Need One?

A case study is a detailed account of a specific problem that a business has faced, and how they went about solving it. It is an excellent way to showcase your successes and attract new customers. As your freelance case study writer, I can help you create a well-written, persuasive piece that will highlight your successes and help you achieve your marketing goals.

Who Can Benefit from Freelance Case Study Writing Services?

Any business that wants to showcase its successes and attract new customers can benefit from case study writing services. Whether you’re a small business owner, solopreneur, or startup, I can help you create a persuasive piece that will demonstrate your successes and help you achieve your marketing goals.

What Are the Advantages of Working with a Freelance Case Study Writer?

There are many advantages to working with a freelance case study writer. First, you’ll have someone on your team who is experienced in writing this type of content. This means that you’ll be able to focus on running your business, while I handle the writing. Second, I can help you create a custom-tailored piece that will showcase your unique successes. And third, working with a freelance writer is often more affordable than hiring a full-time employee.

FAQs About My Freelance Case Study Writing Services

Have more questions about my freelance case study writing services? Here are answers to some of the most common questions:

How much does it cost to hire a freelance case study writer?

The cost of hiring a freelance case study writer varies depending on the writer’s experience, skills, and location.  The American Writers & Artists Institute (AWAI)  publishes a yearly guide that provides average rates for copywriters and other freelance writers. It’s a good resource to consult when setting your budget for case study writing services. If you don’t want to download the entire guide, you can see the  2022 pricing guide  pages here.

What turnaround time can I expect?

I typically ask for 2-3 weeks to complete a project, depending on the length and complexity of the project. However, I am often able to accommodate rush timelines if needed.

I’m not located in the United States. Can you still help me?

Yes! I have worked with clients from all over the world, including Australia, Canada, the United Kingdom, and Europe.

What exactly does a freelance case study writer do?

A freelance case study writer is hired to write about a company’s products or services. The goal is to show how the company’s offerings have helped real-life customers solve problems or achieve their goals.

How long does it take to write a case study?

The amount of time it takes to write a case study depends on the length and complexity of the project. A simple post may only take a few days to complete, while a more complex project can take several weeks.

Is it worth it to purchase freelance case study writing services?

Yes! A well-written case study can be a powerful marketing tool. It can help you attract new customers and showcase the benefits of your products or services.

How will I know if the case study is effective?

The best way to gauge the effectiveness of a case study is to ask your customers if they found it helpful. You can also look at your website traffic to see if the case study is driving new visitors to your site.

Do you offer a satisfaction guarantee?

Yes! I want you to be 100% satisfied with your content, so I offer a full satisfaction guarantee. If you are not happy with the final product, simply let me know and I will make any necessary revisions.

If you’re interested in working with me, please  contact me  and let me know what you need help with. I’ll be happy to answer any questions you have and provide a free consultation. Thank you!

How to Write a Case Study (Format, Examples, and Help)

Case studies are powerful tools businesses can use to attract potential customers and convert them into clients.

The way they work is pretty simple. All they are is a demonstration of what your services have done to aid a client in the past.

• A digital marketing agency might provide tangible data on how their marketing drove a 300% increase in customers .
• A customer service outsourcing firm might have a case study on how they improve customer retention and satisfaction rates.
• A consultant might have case studies about how they've come in, made changes, and improved business efficiency and employee satisfaction.

The idea is to demonstrate, with tangible numbers, charts, and data, how your service directly benefits your clients. All of this is presented with the goal of proving in no uncertain terms how beneficial your company can be and using that information to attract new customers.

The Most Important Part of How to Write a Case Study

What's the most important part of your case study?

Think of these people first. Your case study is an exercise in self-promotion, but it shouldn't be self-centered. The goal is to identify what your customers are concerned with, and how you can present a case study that shows you can help them.

For example, if you're that aforementioned customer service firm, you have two major channels of improvement for any of your clients. Customer support is one; helping their existing customers with support and service requests, questions, and concerns they may have. The other is sales. If a potential customer uses the live chat system on the client's website and they have questions that they want to be answered before they make a purchase, your responses directly impact whether or not the client makes a sale.

If your potential clients already have excellent customer service but have a sub-par sales team, promoting a case study about your customer service, customer retention, and other elements of your product won't convince them to sign up.

This is also why many companies produce multiple case studies about different aspects of how their services are used. If you have a case study for every occasion, you can provide the right one to any given potential client.

The Second Most Important Part of Any Case Study

If your potential clients are the most important part of a case study, what is the second most important part? Veracity .

• "Veracity. Noun. Conformity with truth or fact."

But wait; isn't any case study going to be cherry-picked to be the best-performing client's data? Well, sure. But the goal is to represent your services in an authentic light. Everyone knows you've picked the best data to showcase, but it's still real data. Any potential client could sign up and, if the circumstances are right, have the same results.

Should your case study be anonymous?

This is a question you'll have to answer yourself, and a lot of it depends on what kind of relationship you have with your clients.

If you're a service provider that tends to work in the background in a way that might jeopardize the authenticity of your clients if they were found to be using your service, you might want to anonymize your case study. Rather than saying you worked with Coca-Cola Company, you say you worked with "A Major Beverage Manufacturer."

What kinds of services would fall into this category? Usually, things where the service is presented white label , or as part of the client's own productions. Freelance writing is one example; if you're providing ghostwriting , your client wants their own name on the content, and they're likely using it for their own brand and reputation. If it comes out that they didn't actually write anything they claim to have written, it could be bad for their reputation.

Of course, this depends on the situation. Many famous people use ghostwriters, and their reputation is never damaged because they still know their stuff; they just work with a writer to have the "busywork" of writing done for them. They still develop an outline, provide their information and facts, and have all of their thought leadership in the content.

It's only if you have no real idea what you're talking about, but you hire a freelancer to make it look like you do, that it can come back to bite you. As a service provider creating a case study, this generally won't be an issue.

Permission is important.

If you're not doing an anonymous case study, then you're going to be sharing data that is tangible and privileged about your clients. That's just the nature of the beast; other potential clients need to know specific numbers so they can make their own determinations. If your client doesn't want that data shared, then you can't use them as a case study .

Generally, you want to have some kind of case study participation and permission form for your clients to fill out. Ask them, "hey, are you willing to be in our case study?" If they say yes, give them something like this to fill out, and that becomes something like a contract giving you permission to share the information necessary to present the case study in full detail.

Does this really matter? Sometimes. Providing the actual name of the actual client allows anyone who wants to do their due diligence to ask that client if the data is true. Realistically, almost no one actually does this, but by presenting the option, you lend more veracity to your case study.

Deciding on Depth

Before you can actually begin writing your case study, you should also determine the depth and format of the study. Generally, you have something like three options here.

Option one: The short call to action study . These are simple case studies, no more than a page long in general, with a few charts and tables to illustrate data. They're relatively simple, they do away with all of the flowery details, and they simply present data quickly and effectively. These are used as source data for claims you make in your product and service pages, your landing pages, and other parts of your sales process. They're meant to basically just be sources a potential client can look at to see how effective your services are.

Option two: the sales study . This is a longer case study, probably around 1,500-2,000 words long, when you include all of your data. It has more surrounding information beyond the core three components of a case study because it's something you use in your marketing. You publish this as a blog post or submit it as a guest post to other blogs that would be interested in having data to see not just how your services stack up but why the service type is important in the first place.

Option three: The presentation study . These are longer studies you generally provide as part of a deeper, more one-on-one kind of sales process. They're usually PDFs and are stand-alone, presenting a more narrativized look at your customer's challenges and their journey before, during, and after using your services.

You can see templates of these different kinds of case studies here.

Remember, too, that you can produce all three out of one core case study, and you can use the same data in other ways. For example, you can prune down the text as much as possible, use more charts and graphs, and make an infographic out of your case study.

How to Write a Case Study Outline With the Right Format

Now that you know the angle of your case study and you have clients who have given permission for their data to be shared, you need to put together the actual case study.

Here's a sample outline for a case study:

• The Challenge . This is the introduction section. It presents a scenario: your client, before they found your service, struggling with something. They're looking for a solution, and your company is the provider of a service that could be that solution. The point of this section is to showcase a baseline that you then improve with your services.
• The Strategy . This is an outline of the services you provide to your client, specifically detailed with regards to the challenge. Maybe you audit their PPC ads, maybe you audit content on their site, or maybe you provide customer service; the point is to be specific about what services you offer and how they address the problem the client is having. Note that this shouldn't be ad copy for your services. You're less sales and more impartial in a case study.
• The Results . This is a detailed before-and-after picture of how your efforts improved the situation. You provide actual data points, like decreased costs, increased CTRs or conversion rates, increased retention rates, better survey results, better profits and growth, or whatever is most relevant to the challenge in part one.

That's basically it! Case studies are surprisingly simple when you get right down to it.

Another Perspective: The Introspective Case Study

There's one more kind of case study I haven't mentioned yet, and it's the introspective case study . Instead of showing off the data of a client and how your services improved them, you're the client. What challenges have you faced, how did you overcome them, and what were the results?

The format is exactly the same; you're just turning things around. This is usually more of a marketing and guest posting style of case study; you produce it and share it with industry publications, who publish it as an example of how others in your industry can replicate your success.

Tips for Writing an Excellent Case Study

Producing a case study feels easy when you distill it down to just a few bullet points, but it's more complex than you might think. So, here are some tips to make it easier.

First, use tangible data as much as possible . The more data you have, the more complete the picture you provide, and the more likely that data will convince someone that you can help them.

Second, take a look at other case studies and see how they're formatted, how they're written, and how they work . Here's an example of the outreach-style case study, and here's a big list of examples from HubSpot . There are plenty of similar resources out there, so it shouldn't take you long to find something relevant to your situation.

Third, don't be afraid to start with a template . Case studies don't need to be hugely unique in format and presentation because it's the data that's important. A template can get you started pretty quickly.

Fourth, put some attention into the graphic design of your case study, if you can . Screenshots and charts can be good, but the surrounding graphic design can turn it into something truly special.

Finally, don't be afraid to hire a talented writer to turn your data into a great case study . A great marketing writer can work with you to produce a compelling case study out of nothing but raw data and a goal.

In fact, if you're looking for talented writers, I know just the place. Check out my job board . Whether you want someone for a one-off case study, a series of similar projects, or an ongoing job, you can find them here. All you need to do is click to post a job, fill out a couple of forms, and you're good to go. Have any questions? If so, let me know! I'd love to help you out however I can.

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COACHING + PUBLISHING

FORMATTING + DESIGN

FREELANCE COMMUNITY

• Telling Stories: How Freelance Writers Can Earn Big From Case Studies

Do you like to tell stories?

Case studies tell the story of how a customer used a product or service, and their great result.

Companies like to use them because they’re an effective marketing tool. That’s also the reason they pay well for case studies.

Case studies require that you interview the person who used the product/service before you write. The length of the story can vary from a couple of paragraphs (for which pay might be $100+) to four or more pages with charts, graphs and other graphics to help tell the story (for which you might receive $2,500+).

If you are interested in breaking into this lucrative niche, here are some steps to help you succeed:

1. Identify prospects — then, reach out. To find companies that want case studies, contact the marketing or communications department.

2. Thoroughly understand what your client wants from this story. How long should the case study be? Do they have other case stories they want you to match in tone? What are the marketing messages the case study is to reinforce? Familiarize yourself with the product, how it’s used and what it’s used for.

3. Prepare, prepare, prepare. You’ll be interviewing one of the company’s most precious resources: one of their customers. Treat them as such. You’ll get one shot to interview this person, generally by phone, so make it count. Write the questions you’d like to ask them and identify the factors that can be used to tell the story of improvement. Identify what graph or picture will help tell the story.

4. Submit your questions – first to your client for sign-off, then to the person to be interviewed. When reviewing the questions with your client, ask what you’ve left out. Incorporate any client changes and send your questions to the person to be interviewed so that they can also be prepared. Suggest that they use notes during the interview.

5. Establish rapport and conduct interview: Tell the interviewee that your job is to help them tell their story and that they will have the opportunity to approve your draft before it’s published. Then start in a relaxed manner with the spelling of their name and any other identifiers you’ll use like company, city and state, etc. Move to the interview questions they have in front of them. End with an open-ended question: “Is there anything else we haven’t discussed that is essential to the telling of your story?”

6. Write and get approval. Using the information from steps 1 and 4, write your case study and prepare the accompanying visual. When it seems ready for your client’s eyes, submit it, noting that after they are pleased with it, the interviewee still needs to sign off. Make any revisions required; then communicate with your interviewee. Follow up as necessary to assure that the company receives permission to publish.

Carol J. Kaemmerer tells stories about corporations’ life-enhancing therapies and products through powerful case studies and white papers. Learn more at Kaemmerer Group .

Got questions about writing case studies? Ask in the comments below.

Image: Stock.xchng – robtostes

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Free Case Study Worksheet

For freelance writers.

Case studies are a great way to demonstrate results of your work. As a freelance writer, for example, you might publish case studies tied to the improved conversions clients saw with your copywriting. Or they might highlight the increased shares on a client’s content when you started blogging for them.

Your freelance writing clients might also hire you to write case studies showcasing their own successes to appeal to the kinds of clients they hope to attract.

Either way, writing case studies is an important skill for many freelance writers to pick up. This free case study worksheet can help you map them out and ask the right questions of clients before you write any case study.

This Case Study Worksheet Can Help You:

• Write case studies for your own professional website.
• Learn basic elements of writing case studies as a freelance project type.
• Quickly outline your freelance writing clients' case studies before writing them.

• For Marketers
• For Writers
• Sign Up Free

4 Reasons to Hire Freelance Case Study Writers

Editor’s Note: This post, “4 Reasons to Hire Freelance Case Study Writers,” was written by nDash community member Amy Hooker Kidd .

There’s no denying that a well-crafted case study is a persuasive sales tool for your organization, capable of helping turn prospects into customers. So why aren’t companies doing more of them? In many businesses, it’s because the marketing team doesn’t have the available bandwidth to tackle case studies and all the rest of their marketing tasks. In fact, according to a recent report by Content Marketing Institute , 63% of B2B marketers said that content creation was a big challenge in 2020, with more than a third (35%) indicating that their organization didn’t have a single person handling content marketing full-time.

Should your business engage freelancers to write your case studies? Yes! But some companies are reluctant to do so, believing that only their employees—who have deep product knowledge and close customer relationships—are capable of crafting compelling case studies. The reality of the situation is much different; in most cases, hiring a freelance writer to prepare your case studies leads to more timely, better-quality success stories that persuade prospects and help close deals.

Let’s take a closer look at the top four reasons it makes good business sense to outsource your case study writing needs and the one thing you need to do to ensure the process goes smoothly.

The “Outsider” Factor

Your case studies show how others have used your product/service to achieve great results, so prospective clients can better understand how you can help their business. But if you’re constantly talking about, thinking about, and writing about your product, it’s easy to forget how it feels to be a newbie just learning about your product and its benefits.

Because they aren’t a part of your day-to-day business, freelance writers have the benefit of a fresh perspective. Unlike someone who lives your product every day, a freelance writer comes to your project with more of an “outsider” mindset—a point of view more similar to that of a prospective client unfamiliar with your offerings. Coming from this viewpoint, they’ll be able to explain the details of your case study in a way someone outside your organization can understand, avoiding areas of potential confusion or ambiguity.

Scalable Service

Unlike hiring a full-time employee to help with writing tasks—and taking on the associated salary, benefits, taxes, equipment costs, etc.—hiring a freelancer for specific content tasks like case studies allows you to better forecast and control your costs. You don’t have to have a full slate of writing assignments and plans for how you will keep your full-time employee busy; with a freelancer, you can scale up or down by engaging their services only when you have the need.

The Case Study Writer’s Breadth of Knowledge and Expertise

Because a freelance writer has written case studies for numerous clients, s/he has a great base of knowledge for making a case study compelling and overcoming common case study challenges. A freelance writer is able to incorporate best practices from across industries in your case study, strengthening it.

Additionally, working with a freelancer on your case study means you likely have a higher-quality writer crafting the piece. In many businesses, the marketing workload means that case studies fall on the to-do lists of junior team members who don’t have the writing or business experience to most effectively capture and tell your story. Hiring a freelancer with years of writing experience means you get a better result.

A “Front-Burner” Project

Case studies are an excellent asset for your organization, serving as proof points and persuasive tools for your marketing and sales teams. But if your business is like most, your internal marketing team is swamped with various activities. Often, case studies simply fall to the back burner behind tasks that are higher priority, more pressing, or easier to accomplish.

Tasking a freelancer with writing your case studies ensures that they’ll be a priority and receive the attention they deserve. Think about it this way: As a freelancer, I have a vested interest in ensuring that you’re happy with my work, so I aim to deliver high-quality work on deadline—if I don’t, I’m risking my very livelihood.

Clear Expectations Help the Case Study Process Go Smoothly

To empower your freelancer to create a great case study, you must be clear on your expectations of their role and your areas of focus. Do you want them to interview your client directly or work from your interview notes? Is it their responsibility to follow up with the client for approval, or will you handle that internally? And is there a specific feature, benefit, challenge, or result you want the case study to focus on or highlight in an effort to support other initiatives? Ensuring that your freelancer clearly understands your expectations of them and which (if any) areas to focus on will give them the info they need to deliver a case study that meets your goals.

Case Study Writers Produce Quality Results

When you’re ready to make case studies a priority at your business, consider bringing on a freelance writer to help. Not only can a freelance writer bring a fresh perspective to your case studies, but they also allow you to control costs more effectively, letting you scale your content program without the expense or hassle of hiring employees. Additionally, freelance writers bring a wealth of experience to your case studies and have a vested interest in getting your case studies to you, well-written and on time.

By setting clear expectations and effectively communicating your needs, you’ll ensure a smooth case study process—and quality results.

© 2024 nDash, Inc.

How Freelancers are Getting the Steady, High-Paying Clients They Deserve: Case Studies

New and seasoned freelancers are getting the clients they deserve through Finding the Freelance Clients You Deserve .

Results include:

• Getting new and better clients
• Getting found by clients looking for freelancers on LinkedIn
• Getting positive responses to direct emails.

Some freelancers are seeing results while they’re still taking the 7-week online course or within weeks of finishing it.

Here are some of their freelance success stories.

• Jeremy (Jerm) Day-Storms, PhD, MWC
• Margaret Johnson, PhD
• Kathy Adamson, DVM
• Núria Negrão, PhD
• Kalpana Shankar, PhD
• Kathleen Labonge, MBA
• Oki Dzivenu, DPhil, ELS
• Debbie (Deborah) Anderson, PhD
• Erik MacLaren, PhD
• Elizabeth Hanson
• Eva Stabenow, CT (EN-DE)

Conquering Imposter Syndrome and Becoming a Better Marketer

Imposter syndrome was holding Jerm back from freelance success. After coaching helped him recognize his strengths and potential and he learned how to show clients what he could do for them, Jerm conquered imposter syndrome and began getting the clients he deserved.

Jeremy (Jerm) Day-Storms, PhD, MWC Day-Storms LLC Medical Writing Freelance medical writer since 2022

Growing a New Freelance Business Despite the Recession

Despite the COVID-19 pandemic and the recession that followed, Margaret got four new clients in a few months and started growing her freelance business.

Margaret Johnson, PhD Mackenzie MedWrite Freelance medical writer since 2019

Making the Impossible Possible

Kathy was so afraid that marketing would be impossible that she almost didn’t become a freelancer. Her confidence skyrocketed and she began getting the clients she deserved after she learned how to market her freelance business—and realized that marketing wasn’t as hard as she thought it would be.

Kathy Adamson, DVM KMA Veterinary & Medical Writing Freelance medical and science writer since 2021

Building Marketing Muscle

Núria Negrão, PhD, expanded her freelance business by building her marketing muscle and finding time for marketing—a key challenge for most freelancers.

  Núria Negrão, PhD Freelance medical writer since 2020

Successfully Launching a Freelance Business in the Recession

Learning how to focus her freelance business and building her confidence helped Kalpana succeed as a new freelancer despite the recession.

Kalpana Shankar, PhD 3C Medical Writing Freelance medical writer since 2018

Making Marketing Less Intimidating with a Narrower Specialty

Mia is a brand new freelancer who needed to grow her business and find clients who would pay her well. But she didn’t know how to do that.

Mia DeFino Freelance writer since 2016 

Gaining Confidence and Focus

Kathleen learned how to focus her freelance business and is now confident that she can great clients and build a stable, successful freelance business.

Kathleen Labonge, MBA Write Point Editing Solutions Freelance medical copyeditor since 2015

Creating a Roaring Success

Oki was skeptical that an online course could help him succeed as a freelancer but he signed up anyway, did the work, and is now making his business a roaring success.

Oki Dzivenu, DPhil, ELS Exquisite Medical Scribe, LLC Freelance medical writer since 2017

Focusing on Client Needs

Debbie wanted to make sure her freelance business continued to grow. She learned how to attract different types of clients and make more money by focusing on their needs.

Debbie (Deborah) Anderson, PhD DGA Medical Communications Freelance medical writer and instructional designer since 2012

Finding Growing Freelance Markets

Erik MacLaren, PhD wanted to find more interesting work that paid him well. But he didn’t know how to find the right freelance opportunities.

Erik MacLaren, PhD Galen Medical Writing Freelance medical writer since 2013

Identifying and Attracting Ideal Clients

With more than 20 years of freelance writing and editing experience, Joy Drohan was doing pretty well. But she wanted to eliminate slow periods, and to have more choice in her projects. Yet, finding time for marketing was difficult.

Joy Drohan Eco-Write, LLC Freelance writer and editor since 1995

Finding Structure and Support to Get Better Clients: Self-Study Course

Elizabeth had been fairly successful in her first 10 years as a freelancer. But she knew that she could be getting better, steadier clients.

Elizabeth Hanson Freelance science and medical writer since 2007

Surging Confidence Leads to New Opportunities

After 21 years of freelancing, Eva Stabenow was doing well, but she wanted to work a little less and with better clients. She wanted to take control of the “next round” of her freelance career, but didn’t know where to start.

Eva Stabenow, CT (EN-DE) Wordplay Translations, LLC  Freelance translator and conference interpreter since 1995

Want to get the clients you deserve?

Finding the Freelance Clients You Deserve: The Secrets to Targeting and Reaching the Right Clients in 7 Weeks helps new, aspiring, and experienced freelancers who are ready to succeed target and reach ideal clients — without wasting time, effort, or money.  The course uses a proven, step-by-step process that focuses on what works best for freelancers.

• AI Case Study Generator

Generate professional and engaging case studies effortlessly with our free AI Case Study creator. Simplify the process and showcase your success.

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Case Study Generator

Unlock the power of our case study creator tool—Generate compelling case studies effortlessly with our creator and captivate your audience. With just a few clicks, our smart technology helps you understand data, find trends, and make insightful reports, making your experience better and improving your SEO strategy.

What is a Case Study

A case study is like a detailed story that looks closely at a particular situation, person, or event, especially in the business world. It's a way to understand how things work in real life and learn valuable lessons. For instance, if a business wanted to figure out how another one became successful, they might study that business as a case study.

Let's say there's a small company that started selling handmade products online and became successful. A case study about this business could explain the challenges they faced, the strategies they used to grow, and the results they achieved. By reading this case study, other businesses could learn useful tips and apply them to their situations to improve and succeed.

7 Tips For Writing Great Case Studies

• Pick a Familiar Topic: Choose a client or project that your audience can relate to. This makes it easier for them to see how your solutions might work for their situations.
• Clear Structure: Start with a concise introduction that sets the stage for the case study. Clearly outline the problem, solution, and results to make your case study easy to follow.
• Engaging Storytelling: Turn your case study into a compelling narrative. Use real-world examples, anecdotes, and quotes to make it relatable and interesting for your audience.
• Focus on the Problem: Clearly define the problem or challenge your case study addresses. This helps readers understand the context and sets the foundation for the solution.
• Highlight Solutions: Showcase the strategies or solutions implemented to overcome the problem. Provide details about the process, tools used, and any unique approaches that contributed to the success.
• Optimize for SEO: By incorporating your case study into a blog post using a blog post generator, you enhance its visibility and reach. This, in turn, improves the search engine rankings of your blog post, attracting more organic traffic.
• Quantify Results: Use data and metrics to quantify the impact of your solutions. Whether it's increased revenue, improved efficiency, or customer satisfaction, concrete results add credibility and demonstrate the value of your case study.

What is a Case Study Creator

A free case study generator is a tool or system designed to automatically create detailed case studies. It typically uses predefined templates and may incorporate artificial intelligence (AI) to generate comprehensive analyses of specific situations, events, or individuals.

This tool streamlines the process of crafting informative case studies by extracting key details, analyzing data, and presenting the information in a structured format.

Case study generators are valuable for businesses, students, or professionals seeking to efficiently produce well-organized and insightful case studies without the need for extensive manual effort.

Benefits of Using Case Study Generator

In today's competitive landscape, showcasing your product or service successes is vital. While case studies offer a compelling way to do this, starting from scratch can be time-consuming. That's where case study generators step in, providing a robust solution to streamline the process and unlock various advantages.

• Easy and Quick: A case study generator makes it simple to create detailed studies without spending a lot of time. It's a fast and efficient way to compile information.
• Accessible Online: As an online case study generator, you can use it from anywhere with an internet connection. No need for installations or downloads.
• Free of Cost: Many case study creators are free to use, eliminating the need for any financial investment. This makes it budget-friendly for businesses or individuals.
• AI-Powered Insights: Some generators use AI (artificial intelligence) to analyze data and provide valuable insights. This adds depth and accuracy to your case studies.
• Save Time and Effort: Generate a polished case study in minutes, automating tasks like data analysis and content creation. This frees up your time to focus on other aspects of your business.
• Enhance Quality and Consistency: Case study creators offer templates and AI-powered suggestions, ensuring your studies are well-structured and visually appealing. Consistent quality strengthens your brand image.
• Improve Brand Awareness and Credibility: Sharing case studies on your platforms increases brand awareness and builds trust. Positive impacts on others establish you as a credible provider.
• Boost Lead Generation and Sales: Compelling case studies build trust and showcase your value, attracting leads and converting them into customers, ultimately boosting your sales.
• Increase Customer Engagement and Loyalty: Case studies provide insights into your company, fostering deeper connections, increasing engagement, and promoting long-term loyalty.
• Improve Your Writing Skills: Free AI Case study generators act as learning tools, offering guidance on structure, content, and storytelling. Studying generated drafts refines your writing skills for crafting impactful case studies in the future.

How AI Case Study Generator Works

An online case study generator works by leveraging artificial intelligence algorithms to analyze and synthesize information, creating comprehensive case studies. Here's a simplified explanation of its functioning:

Data Input:

Algorithm analysis:, content generation:, language processing:, who needs a case study creator.

Anyone looking to create informative and detailed case studies can benefit from using an online case study generator. This tool is useful for

Businesses:

Professionals:, individuals:, marketing professionals:, researchers:, why opt for our case study creator.

Are you on the lookout for a top-notch case study generator that combines outstanding features with user-friendliness, all at no cost and without the need for registration? Your search ends here. Our AI-driven case study generator is the ideal solution for you. Here's why you should choose our tool:

Craft Case Study in 50+ Languages:

Incorporate keywords in case study:, user-friendly interface:, 100% free, no registration:, 20+ diverse tones for versatile styles:, how much does your case study creator cost, do i need any writing experience to use a case study generator, what types of case studies can i create with a case study creator, what are some common mistakes people make when creating case studies.

• Not focusing on the benefits to the reader.
• Not using data and results to support their claims.
• Not telling a compelling story.
• Not using visuals effectively.
• Not promoting their case study.

Can I customize the generated case study?

Is the generated content unique.