internship cover letter for marketing

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• Cover Letter

Marketing Internship   Cover Letter

Marketing internship cover letter (with examples).

If you’re on the hunt for a rewarding and educational marketing internship opportunity, you’ll need to write a cover letter that illustrates your enthusiasm and qualifications.

Although many full-time jobs and paid professional opportunities require applicants to send a cover letter along with their resume during the application process, writing a cover letter is even more important for interns.

Since many students and entry-level employees seeking roles as an intern have little to no previous work experience, writing cover letters allows job-seekers to fill in the holes in their resume and explain why they’re the best candidate for the role.

Marketing internships are informational and educational positions for students or trainees looking to gain practical, hands-on experience in the marketing industry. Internships, both paid and unpaid, can be essential for satisfying graduation and meeting entry-level marketing job qualifications.

Therefore, writing a top-notch cover letter will directly affect your career prospects.

Job-hunting for an internship in the marketing industry isn’t always easy. The field is highly competitive, so you’ll need a well-structured resume and a perfect cover letter to land your dream role and break into the business.

Writing a solid cover letter for a marketing intern role can even help maximize your chances of being promoted or landing an internal position in the future.

By following a cover letter template you’ll stand-out to hiring managers and make a great first impression on marketing managers and prospective employers.

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Parts of a Marketing Intern Cover Letter

Writing a cover letter may seem like a daunting task, but if you successfully tackle each part of the letter, you’ll land your dream marketing internship in no time.

Your cover letter is your chance to highlight the skills and qualifications listed on your resume. It’s a great platform to discuss accomplishments that may not be included in your resume, tell anecdotes to stand-out and reiterate the qualifications and experiences listed on your resume, and convey your personality, work style, and professional goals.

Since many job-seekers looking for marketing internships are college students or have little to no professional experience in the industry, a successful cover letter should, generally, focus on education, classroom experiences, and skill sets.

Successful marketing intern cover letters should highlight a candidate’s creativity and the qualifications and skills listed in the job posting.

Some of the best marketing internship cover letters discuss excellent communication skills, experience reaching and developing marketing campaign strategies, knowledge of products and unique customer cultures, expert social media skills, and experience developing appropriate business plans.

The most effective marketing intern cover letters are written in a professional tone, easy to read, and properly formatted. Hiring managers are much more likely to call you in for an interview if your cover letter is clear and concise.

Professionals applying for marketing internships should make sure their cover letter is between three and four paragraphs long (and definitely less than one page ), is formatted with standard one-inch page margins, is written in a generic font, like Times New Roman, and is organized into grammatically correct sentences and paragraphs.

You don’t want to squash your chances of getting an internship because of a few typos.

Diving into the meat of the cover letter, you’ll need a professional header, a compelling introduction paragraph, a dense body paragraph that focuses on marketing skills, resume achievements, and interest in the position, a conclusion that offers a proposal or shows why you’re the best-suited candidate for the role, and, finally, a professional signature.

Marketing Internship Cover Letter Opening

The opening paragraph is, perhaps, the most important element of a marketing intern cover letter. The first few lines of a marketing internship cover letter should be interesting, informative, and attention-grabbing.

In the opening paragraph, your goal is to introduce yourself , state your interest in the role that you’re applying to, and convey your enthusiasm. The opening of a perfect cover letter should be clear, concise, and to the point.

The amount of time and consideration a hiring manager spends reviewing your application is often directly linked to the success of the opening lines of your cover letter.

A compelling introduction will impress the hiring manager, prompting them to read on and learn about the relevant skills summarized in the body of your letter. Contrarily, a lousy first few lines might result in a hiring manager tossing your application back into the pile, lowering your chances of being called in for an interview and landing your dream marketing internship.

In addition to perfectly curating the first few lines of your marketing internship cover letter, you’ll also want to make sure you include a correctly formatted header , as you would in any business or professional letter, and properly or professionally address the hiring manager.

If you’re unsure of the hiring manager’s name, you can address the letter “Dear Hiring Manager,” or one of its many alternatives .

For marketing internships, in particular, it’s important to highlight why you’re applying for the role or any education you have or are pursuing, in the field of marketing. Remember, the key to a successful marketing internship cover letter opening is introducing yourself and standing out among the pool of applicants.

Here’s a great example of what the opening sentences of a marketing internship cover letter might look like:

Max Alexander Marketing Manager Media Works 100 Bentley Road Oceanside, CA 92058 Dear Mr. Alexander, I am very interested in the opportunity to work as a Marketing Intern at Media Works. I hope you will agree that I am a good fit for this position. My background and training in business marketing, social media, and communication at UCLA — where I graduated with a cum laude Bachelor’s in Digital Marketing — has equipped me with the necessary skills to find success in this role and help grow and enrich Media Works’ brand. I am passionate about using modern marketing methods and strategies to boost sales, assist brand establishment, and develop calculated and successful business plans.

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Marketing internship cover letter body.

The body of your cover letter is where you emphasize your greatest skills and strengths. This is your chance to shine.

Discussing relevant skills, highlighting your qualifications, and citing examples that illustrate how you’ll be the best candidate for the internship are all great ways of tackling the body paragraphs of your marketing internship cover letter.

The body of a marketing internship cover letter should highlight key skills in communication, special events marketing, social media, content marketing — including conceptualized blog content and strategic brand distribution — analytics, graphic design, media relations, business plan development, and marketing strategies.

If you have a professional connection at the company who recommended you for the role or who can vouch for your skills, it might be a good idea to include that in the body of your cover letter. Adding an employee referral to your cover letter can result in a faster response rate and a more efficient hiring process.

Before writing the body of your cover letter you should closely read the specific job posting you're applying to, and work to tailor your cover letter to the skills, qualifications, and work responsibilities listed in the ad.

For instance, if the role requires expert social media marketing skills, you might want to include your knowledge of platforms like Facebook, Twitter, Instagram, and LinkedIn, and any experience, whether in a paying job or on a college campus, you have using social media platforms to promote or publicize a company, brand, or idea.

Here’s a strong sample that you can use as a template when writing the body paragraphs of your marketing internship cover letter:

While at UCLA, I worked as a student intern in the university’s Athletics Department, where I used my classroom knowledge and practical marketing skills to promote sporting events and increase athletic merchandise sales on campus. As a marketing intern, I was personally responsible for managing the department’s social media accounts, creating graphics and blog posts, drafting engaging department communications — including email blasts and press releases — collecting data on fan engagement, and assisting in the development of business plans and implementation of strategic marketing proposals. I am confident that the knowledge and skills I’ve learned, both in and out of the classroom, will be a great benefit to your marketing team. I am eager to begin a rewarding career as a marketing specialist and am confident that an internship with Media Works will be mutually beneficial to both your company’s marketing campaigns and my professional growth.

Marketing Internship Cover Letter Closing Lines

The closing lines of your marketing internship cover letter should tie up any loose ends and serve to bring the letter full circle by reinstating your interest in the job and summing up your qualifications .

An effective cover letter should conclude by asking for a phone or in-person interview . Conveying your interest in continuing in the hiring process and thanking the hiring manager for their time spent reviewing your cover letter and job application will up your chances of getting a callback.

The closing lines of a marketing internship cover letter are also a great place to include a proposal of a strategic marketing strategy you hope to assist the company implement or develop throughout the internship.

Sharing a proposal that’s too good to pass up can be a surefire way to pique a potential employer’s interest, land an interview, and get your dream marketing internship.

Lastly, make sure you close your marketing internship cover letter with a professional signature, which includes your contact information.

An excellent way of closing your marketing internship cover letter is like this:

My passion and excitement for this internship are rooted in a deep admiration for the marketing strategists used at Media Works. I understand how essential a marketing team is to a brand’s success, and there are no other industry professionals I’d like to work with than those leading Media Works’ cutting-edge marketing campaigns. I would love the opportunity to discuss this position and explain how I can help grow Media Work’s marketing campaigns. Thank you so much for your time and consideration. Kind regards, Elaine Smith (760) 543-8876 [email protected]

Example of a Professional Marketing Internship Cover Letter

If you’re in the market for a top-notch marketing internship, following a cover letter template could help you land your dream role and break into the business and marketing industry. Here’s a great example of a professional and properly formatted marketing internship cover letter:

Max Alexander Marketing Manager Media Works 100 Bentley Road Oceanside, CA 92058 Dear Mr. Alexander, I am very interested in the opportunity to work as a Marketing Intern at Media Works. I hope you will agree that I am a good fit for this position. My background and training in business marketing, social media, and communication at UCLA — where I graduated with a cum laude Bachelor’s in Digital Marketing — has equipped me with the necessary skills to find success in this role and help grow and enrich Media Works’ brand. I am passionate about using modern marketing methods and strategies to boost sales, assist brand establishment, and develop calculated and successful business plans. While at UCLA, I worked as a student intern in the university’s Athletics Department, where I used my classroom knowledge and practical marketing skills to promote sporting events and increase athletic merchandise sales on campus. As a marketing intern, I was personally responsible for managing the department’s social media accounts, creating graphics and blog posts, drafting engaging department communications — including email blasts and press releases — collecting data on fan engagement, and assisting in the development of business plans and implementation of strategic marketing proposals. I am confident that the knowledge and skills I’ve learned, both in and out of the classroom, will be a great benefit to your marketing team. I am eager to begin a rewarding career as a marketing specialist and am confident that an internship with Media Works will be mutually beneficial to both your company’s marketing campaigns and my professional growth. My passion and excitement for this internship are rooted in a deep admiration for the marketing strategists used at Media Works. I understand how essential a marketing team is to a brand’s success, and there are no other industry professionals I’d like to work with than those leading Media Works’ cutting-edge marketing campaigns. I would love the opportunity to discuss this position and explain how I can help grow Media Work’s marketing campaigns. Thank you so much for your time and consideration. Kind regards, Elaine Smith (760) 543-8876 [email protected]

Tips for Writing a Marketing Internship Cover Letter

At the end of the day, writing a cover letter is pretty similar across a wide range of professional industries. For a marketing internship cover letter in particular, though, there are a few things you need to keep in mind in order to write a professional and compelling cover letter.

Here are the top three tips all applicants should follow to write an effective cover letter and land a competitive and top-notch marketing internship:

Highlight your marketing education early on. If you just graduated or are pursuing a degree in marketing or a related field, you should highlight that early on in your cover letter. Holding a marketing degree from an accredited university or a certification from a top-notch marketing course will make you a highly-desirable intern.

Hiring managers prioritize education and industry knowledge when looking for successful marketing interns. It’s essential to disclose this information in the first few lines of your cover letter in order to stand out among other applicants and impress hiring managers .

Discuss key communication and business skills. Even though you might not be the most experienced professional in the marketing industry yet, that’s not to say you don’t still have some high-level and key skills to be successful as a marketing intern.

Internships are designed to be educational and help applicants gain experience in their field, so hiring managers won’t expect you to know every last detail about the industry, but they will expect you to have top-notch communication and business skills .

Highlighting your experience developing business plans, assisting with marketing strategies, and properly representing a brand or company through clear, concise, and influential written and verbal communication will help you land your dream marketing internship and meet your professional goals.

Emphasize your passion for marketing. Since the majority of professionals applying for marketing internships don’t have much experience, it’s essential to convey passion and enthusiasm to fill in this gap of professional expertise.

Sophisticated marketing internships cover letters highlight skills and education and emphasize passion by discussing long- and short-term career goals, avenues for growth and development at a specific marketing firm, and proficiency in completing tasks required of interns.

Final Thoughts

Your cover letter is your chance to get noticed and stand out among the stack of resumes sitting on a hiring manager’s desk. You only get one shot at making a positive and lasting first impression in your marketing internship cover letter.

By using the tips and template provided in this article, you’ll be well on your way to crafting a perfect cover letter. Highlighting your professional skills, marketing knowledge, and relevant education while clearly conveying your enthusiasm and passion is essential when writing a marketing internship cover letter.

Putting your best foot forward and using your cover letter to emphasize your strengths and career goals will help you make a solid first impression and land that marketing internship of your dreams.

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How to Write an Effective Marketing Intern Cover Letter and Resume

A great way to kick start your career in marketing is to get a marketing internship. Your marketing intern cover letter and resume can help you stand out in the competitive pool of eager new graduates. An effective cover letter can get an employer’s attention and help you get an internship interview to land an entry-level job in marketing. 

This guide shows you how to present yourself as the best candidate for a marketing intern role. A perfect cover letter and resume are critical if you want to impress a hiring manager. To use your application documents to your advantage, we’ll give you the best tips to articulate a great cover letter and resume.

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Marketing intern cover letter guide.

You want your cover letter to show your passion for marketing. Hiring managers want to see more than your profile information when they receive your cover letter from the application pool. Your cover letter should articulate why you’re the best-suited candidate for the marketing role. You should make sure to mention your practical marketing skills and professional goals.

Why Does Your Marketing Intern Cover Letter Matter? 

A marketing cover letter introduces you to the hiring manager or recruitment team. It allows you to show why you are excited about the marketing internship. A cover letter is your first impression to a potential employer, and you want to make it a good one. You must include how an internship in their company will help you reach your career goals.

To land your dream marketing internship, your cover letter should state how you plan to contribute to the company. You can mention any distinguishable accomplishments or even particular software skills that will invite them to read your resume. You can use your letter to show potential employers that they should hire you because of the value that you bring.

A stellar marketing intern cover letter must reflect your strong communication skills. If you can market yourself, you’ll prove that you have what it takes to become a great marketing professional. While a resume lists your credentials and technical skills, a cover letter can share your story on one page.

Essential Components of Your Marketing Intern Cover Letter

Below, we’ve detailed the essential components of your cover letter for a marketing intern. You’ll want to write these with care by double-checking the information for any errors.

• Salutation. After reading the job description and considering who you are sending it to, you must address the cover letter accordingly.
• Personal information. Add precise and up-to-date information about yourself, including your contact details.
• Skillset. Your opening should introduce your relevant skills to grab their attention to be considered for a marketing intern role.
• Capstone project. To make your case more substantial, include any projects or coursework you completed for which you performed important marketing tasks. Add the hard and soft skills that you demonstrated or a capstone project from your final year in school.
• Closing. You want to thank the hiring manager for the time they took to read your documentation. You can also briefly mention again why you are a good fit for the role. It should share your interest in proceeding to the next level of the recruitment process.

5 Tips for Writing a Strong Marketing Intern Cover Letter

No matter what position you plan on applying for, there are a few essential tips to help strengthen your cover letter and stand out from the crowd. You should always include a few crucial elements in a professional cover letter, even for an internship position.

• Professional formatting. At first glance, your cover letter should have a professional look. Templates are available online to help you draft your cover letter. You can also use a cover letter builder to ensure your cover letter has consistent formatting and gives a clean look. Each paragraph should be concise and clear.
• In-demand skills. Before you write your cover letter, look at sample cover letters and marketing intern job descriptions. Those will give you an idea of what skills are in-demand for a marketing intern role. Highlight critical skills in your cover letter to provide the hiring manager with a picture of your background.
• Focus on the job description. The job posting will tell you much about what the employer is looking for in a perfect candidate. You could lose the internship opportunity by not reading the description carefully. The skills mentioned on your cover should not only be popular, but relevant to the company’s position.
• Academic credentials. Some companies like to hire candidates from accredited universities and who have formal educational backgrounds. You can mention the academic institution you attended and what degree you earned.
• Show interest. Before you start to write your marketing cover letter, read about the company and what they do. Show your interest in their work and mission, and tell them how it resonates with you. Make sure they understand that you are willing to learn from them and would like to be part of their team.

Marketing Intern Cover Letter Example

As a marketing student, writing a marketing internship cover letter can be a daunting task. Below you will find an example to show you how the components of a marketing intern cover letter fit together.

Marketing Intern Cover Letter Sample

[Company name]

Dear [hiring manager’s name],

I am interested in the marketing intern position at your company. With a passion for marketing and future career goals in mind, it would be an excellent opportunity to get an internship with your company. I believe my qualifications and extracurricular experience will match perfectly with expectations for this internship role. 

I am applying for this internship because your company has adopted the most modern marketing campaign methods. In my previous role, I was involved in department communications related to marketing for all types of customers. I am a strong candidate for the marketing internship position because I have an analytical mind and a willingness to learn.

Thank you for your consideration of my application. My attached resume will describe my most significant accomplishments, community work, and involvement in marketing projects. I am looking forward to hearing from you. You can reach me at my email address, [your email address].

Best regards,

[Your name]

Marketing Intern Resume Guide

Along with a cover letter, professionals have to submit a resume for job applications. You’ll want to submit a cover letter and a matching resume tailored to each marketing role. Your resume lists your credentials and highlights your professional goals.

Why Does Your Marketing Resume Matter?

Hiring managers have a pool of applications and only a few seconds to glance at your resume to decide if they want to read it in its entirety. You want to present a catchy resume tailored to each position. If you are an entry-level candidate for marketing, your resume emphasizes your skills when you don’t have very much professional experience.

A resume reflects your past experiences and skills in marketing to show you are a deserving candidate for the internship role. Many internship candidates worry about their lack of knowledge. You don’t want to undersell yourself because your resume could get you a chance at an internship that will teach you a lot more.

Essential Components of Your Marketing Resume

You can use a resume builder to help you make a resume for marketing internships. When you’re writing your resume, make sure it contains the essential components we’ve listed below.

• Contact information. Add accurate personal information, including your full name, address, professional email address, phone number, and professional social media accounts. It is usually present at the top of the resume.
• Company information. Address the resume to the correct person by using the hiring manager’s name. Additionally, you need to research the company’s mission and vision to find out what they strive for as an organization.
• Coursework. You want to list coursework you completed that is related to marketing strategies. Social media marketing experience is often desirable. Share course projects that you are proud of that helped you gain professional skills.
• Work experience. If you have done social media campaigns and projects on social media platforms, describe what you did. Mention any training in business marketing or relevant subjects.
• Volunteer work. Recruiters like to see volunteering jobs and community work. It shows that you have a genuine interest in learning and growing, even when there are no financial incentives.

5 Tips for Writing a Strong Marketing Resume

You want to write a resume for your internship application that will impress the hiring managers and the rest of the marketing team. It is the first introduction before they see you in an interview.

• Formatting. You want to write a well-formatted resume by carefully choosing the fonts, colors, and style. Use consistent spacings and margins in the entire resume. Keep both the PDF and Microsoft Word document versions of your resume on hand at all times in case recruiters ask for a specific type of document.
• Brief length. Don’t get carried away with elaborate details of every course, experience, or accomplishment. As hiring managers often have many documents to go through, keep your resume to one page in length.
• Clear language. Write your resume in clear and understandable language. Use simple sentences and make use of a bullet list format to separate qualifications. Be clear in your description of projects and keep them simple. A clean resume gives the reader a broad view of what you can do and how they can use your potential.
• Proofread. Sometimes candidates don’t proofread their resumes. You’ll want to read it multiple times to avoid any grammatical mistakes. When employers read those errors, they doubt your seriousness about the job.
• Awards and certifications. Mention any awards or scholarships you received during your academic career. You can also mention any training or certifications you have completed. If you have received a professional certificate or participated in a MOOC related to the marketing firm’s products or services, don’t hesitate to mention that.

Marketing Intern Resume Examples

If you have followed our step-by-step guide to writing your resume, match it with the resume template below to further personalize it for a marketing intern position. The sample section below shows how to address the section most struggle with during the application process, as well as a template for the full resume. 

Marketing Intern Resume Sample: The Objective Section 

Objective: Graduate with a Bachelor’s Degree in Marketing looking for an internship opportunity. I initiated and managed multiple projects during my education at the University of Marketing. Along with excellent interpersonal skills, I have technical skills in data analysis and SEO. I have a passion for marketing that I wish to develop further by working at your company.

Sample Marketing Intern Resume Template

Personal/Contact Information

[Full name]

[Professional email address]

"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"

Venus, Software Engineer at Rockbot

[Telephone number]

[LinkedIn profile]

[State why you’re submitting this resume]

Work Experience

[Job title, Company, Location, Duration of the experience]

• [Primary responsibilities]
• [Other relevant job duties]

[High school/University, location, GPA]

• [Certificate or degree]
• [Year of graduation]

[Project title, associated organization]

• [Key achievements]
• [Deliverables]

Volunteer Work

[Volunteering title, company/cause, location, and duration of the experience]

• [Main contributions]

Extracurricular ActivitIes

[Role, association, duration]

• [Tasks and contributions]

Marketing Intern Resume Template Resources

• CIEE: Council On International Educational Exchange . These tailored resources are ideal for internship and trainee roles. New graduates may find this helpful, especially if they’re at a loss during the overwhelming task of writing their resumes.
• Enhancv . This platform allows you to build creative and straightforward resumes for free. You will meet a virtual assistant to guide you in making a resume personalized for your career.
• University of Toronto . UTM offers resources to build cover letters and resumes. They have many valuable tips to craft a good cover letter and a toolkit to make it easier. There are many templates and samples to guide your application process.

Importance of a Marketing Intern Cover Letter and Resume

If you are a marketing graduate about to enter the marketing field, your cover letter and resume are your selling tool. A perfect cover letter and strong resume will show the hiring manager that you have great potential to work at their marketing agency. Your marketing skills and professional goals will make you an asset in their marketing firm.

Marketing Intern Cover Letter and Resume FAQ

If you have no previous experience, highlight any relevant skills and educational experiences you have. Thoroughly read the job description and explain how you can be the best candidate for that role.

You don’t want your cover letter to be more than one page. It should be enough to reflect your personality and any skills that will be an asset for the company. Make sure any cover letter templates you use aren’t too long. 

To get a job in digital marketing , you should have excellent communication skills, interpersonal skills, and organizational skills. Digital marketing interns will also need to know about search engine optimization (SEO), have a good grasp of CRMs, and have strong design skills.  Technical skills that you can include are things like writing marketing proposals and presentations. You can add soft skills like adaptability, creativity, and proactiveness.

First, you can write a simple, professional resume objective to show your interest in getting the internship. Give an idea of why you are the ideal candidate for the job because of your skills.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication .

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How to Write a Cover Letter for an Internship [Examples & Template]

Published: September 15, 2023

Writing a cover letter can feel like a daunting task, especially if you don’t have a lot of real-world experience.

Fortunately, a cover letter is actually a chance to explain how your extracurriculars and classes have taught you exceptional leadership and time management skills.

We’ve created an internship cover letter template to provide some initial structure and inspiration. For the best results, download our template, then add your own creativity and flair with the tips below.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

You're all set!

Click this link to access this resource at any time.

How to Write a Cover Letter for an Internship

• Include your name, date, location, and contact information.
• Include the company, department, and company address.
• Address the hiring manager.
• Set the context for your application.
• Sell your experience.
• Close the letter with grace and a call to action.

There are different formats you can use when writing internship cover letters, but you can’t go wrong with the traditional business letter format. Business professionals use this template style to apply for full-time roles, so your cover letter will stand out above the rest. Remember to proofread, use formal terms such as “Dear” and “Sincerely,” and lean towards a professional tone in your body copy.

1. Include your name, date, location, and contact information.

Although some companies are firmly against using applicant tracking systems, chances are many of the companies you apply to  will screen your resume and cover letter using one. That means you’ll need to stand out to both an automated system and human recruiters.

Have you ever heard the myth that you’d get credit for writing your name on the SAT exam? The same applies to adding contact information to your cover letter, but it’s 100% true. Make it easy for the recruiter to get in touch with you by providing an up-to-date phone number and email address.

In the past, it was common for job and internship seekers to include their exact address on their cover letter as they’d mail them directly to the hiring managers. In today’s digital world, most hiring teams won’t need to know your exact home address to extend an internship offer, so feel free to leave it off. Simply include your city and state to give the team an idea of your proximity to the office.

Your Address

Your City, State, Zip Code

Cell: 555-555-5555

Email: [email protected]

2. Include the company, department, and company address.

If you’re writing a cover letter for several internship opportunities, you’ll find it helpful to search the full name, department, and headquarters address of each company. Doing this as a separate step will help you copy the information accurately in your cover letter. Remember, you don’t want any typos or mistakes in your cover letter, especially when it comes to information that can be easily found on the internet.

Finding the department name may not be as simple, so you can leave that out if you’re unsure. If your company has several campuses or operates in different cities, use the address of the location where the internship will be performed or the office location where your hiring manager works. If your internship will be remote, use the company’s general headquarters address.

City, State Zip

3. Address the hiring manager.

As a student looking for an internship, you’ll definitely set yourself apart from other applicants by being resourceful. You can show your resourcefulness by searching for the hiring manager’s name to properly address them in your cover letter. Occasionally, their title is stated in the role description. You can then search for the role on LinkedIn to identify their name. If you can’t find a name, you can instead address them by title only. Other times, though, finding the name of the hiring manager could be more difficult. If a Google search doesn’t return a first and last name, your best bet is to leave the name out. Sacrificing a bit of personalization is much better than addressing the wrong person in your cover letter.

Dear X, (try to find the hiring manager’s name… if you can’t, you can put “Dear [Company A] Hiring Committee”)

4. Set the context for your application.

In the first paragraph, explain how you heard about the company or position, and if you know anyone at the company, mention them here. Next, express your own interest in the company or position and explain briefly how it relates to your own passions. Don’t forget to introduce yourself in this paragraph, writing your name, your education level, your major, and your interests.

You may opt for a creative first line to capture the reader’s attention. One that worked for me early in my career went something like this:

“ Can I tell you a secret? I’ve been telling stories since I was five years old. No, not fibbing — real storytelling... ”

This is where you’ll benefit from researching the company’s culture. While this opening statement worked well for startups and more laid-back companies, a big accounting firm might find it culturally off-beat.

5. Sell your experience.

Scan the internship position description and pick out a few qualities you think apply to you — just don’t choose all the descriptors mentioned as it could appear disingenuous and make your cover letter too long. For instance, if I see a company is looking for someone who’s “outgoing, organized, hardworking, and willing to take criticism,” I would pick those that describe me best and focus on providing examples in the body of my cover letter.

Mentioning the traits directly in your cover letter shows you’ve read the position description, and makes your cover letter more scannable. If the hiring manager is looking for someone with content skills, she might scan your cover letter looking for the words that indicate experience with content.

Finally, brainstorm a few compelling examples to show how you embody the most important characteristics. Don’t just write, “I have excellent customer service skills.” You want to prove it. Support your claim by writing something like,

“ Last summer, I worked as an orientation leader at my college, serving as a resource for incoming students and their parents. This experience strengthened my customer service skills. ”

Even if you don't have a lot of (or any) job experience, think about highlighting skills you've gained from extracurriculars, volunteer experience, or even passion projects:

“My passion for dance led me to become a volunteer dance teacher which helped me develop as a leader.”

6. Close the letter with grace and a call to action.

If the internship application does not explicitly state “please do not contact,” you might choose to conclude by specifying how you will follow up, such as, “I will call next week to see if my qualifications are a match,” or, “I am eager to meet with you to discuss this opportunity, and am available for an interview at a mutually convenient time.” Conclude by thanking the hiring manager for taking the time to consider you, and end on a positive, confident note, such as, “I look forward to speaking with you soon.”

You may even go a step further and give the hiring manager a call to action. Include a link to your online portfolio, a website, or even a YouTube channel where you display your work and personality. To see how often hiring managers are viewing these additional items, include tracking to your link using a URL tracker like Bitly to capture that data.

Sample Internship Cover Letter

Featured resource: 5 free cover letter templates, event planning internship cover letter.

1 Hireme Road

Boston, MA, 20813

Email: [email protected]

May 20, 2021

Event Planning Department -- Internship Program

35 Recruiting St.

Boston, MA, 29174

Dear Internship Coordinator,

At the suggestion of John Smith, a senior marketer at Company A, I am submitting my resume for the Event Coordinator internship position. I am a junior at Elon University, pursuing a bachelor’s degree in Sport and Event Management, and am passionate about event planning. I am thrilled to hear about Company A’s Event Coordinator internship program and feel my experiences and skills would be an excellent match for your organization.

As an executive member of the Student Union Board at Elon, I am in charge of organizing, promoting, and implementing multiple school-related social activities per week, while being challenged to design new events. I work cohesively with a diverse team made up of students and faculty, and I also foster relationships with novelty companies.

My experience as an Orientation Leader has further prepared me for this internship. It was essential that I remain positive, outgoing, and energized during move-in day and act as a liaison between new students, families, and faculty in a fast-paced and demanding environment. I was expected to maintain a highly professional customer service ethic while interacting with families and new students.

My Elon University experiences, executive board membership, and orientation leadership role have prepared me to be successful in the Event Coordinator internship program. Thank you for your time and consideration. I look forward to the opportunity to discuss how I can add value to Company A.

(handwritten signature)

Marketing Internship Cover Letter Template

Marketing Department — Internship Program

I am a passionate, creative, and driven Elon University student with leadership and event planning experience, as well as strong communication skills. I am seeking opportunities to showcase my writing abilities in a challenging and stimulating environment. My skills and experiences will enable me to deliver successful results as a digital marketing intern for Company B.

Please allow me to highlight my key skills:

• Prior experience writing blog posts and press releases for marketing objectives
• Strong communication skills and ability to adopt voice for diverse audiences and varying purposes
• Efficient in managing multiple projects with fast-moving deadlines through organization and time-management skills
• A firm understanding of grammar rules and how to write effectively
• Experience in leadership positions, both as Student Union Board executive leader and as an Elon Orientation Leader
• Proven ability to form positive relationships with people from around the globe, exhibited by my internship experience in China last summer
• Experience organizing, promoting, and implementing social events
• Proficient in Microsoft Office, Adobe Creative Suite (InDesign, Photoshop, and Premiere), and social media platforms

In closing, I look forward to the opportunity to discuss how I can be an asset to Company B. I will call next week to see if you agree that my qualifications are a match for the position. Thank you for your time and consideration.

Internship Cover Letter Examples

1. hospitality internship cover letter, why this cover letter example works:.

Passion, a willingness to learn, and previous industry experience are the factors that make this cover letter stand out. The hiring manager is able to see that the candidate has a genuine interest in the field of hospitality and takes their future in the field seriously.

How to incorporate these tips:

Start by analyzing your own experience and interest in comparison to the internship you're applying for. Do you have any examples, facts, or figures that you can include in your letter? This will help the hiring manager understand your interest in the position and give them more of a reason to hire you over the competition.

2. Supply Chain Internship Cover Letter

This student has concrete experience in three specific areas of the supply chain: demand forecasting, inventory management, and logistics strategies. Naming these areas of expertise is not only helpful for landing the internship, it helps the hiring manager structure the team by pairing them with other interns and mentors who can complement that skillset. If there's anything a hiring manager loves more than a prepared hire, it's a hire who's proactive!

3. Fashion Design Internship Cover Letter

Hands-on experience isn't possible in every field of work, but when you aspire to work in the fashion industry, there's no better way to stand out for an internship. In this internship cover letter example, Peter shares that he has practical experience designing clothing which demonstrates his ability to illustrate, design, and produce a material product which is exactly what Sleeves & Thread is looking for. 

Roll up your sleeves and get your hands dirty. If you're planning to work in an industry that produces material goods, technology, or even provides services, a great way to prove your chops is to do it before you get the job. This might look like starting a small summer side hustle, working pro bono, or taking on projects at school for extra credit. Whatever route you choose, make sure to take on projects that build a quality portfolio that hiring managers will want to see.

4. Finance Internship Cover Letter

Rebecca takes the time to highlight her skillset, but she also balances her cover letter with reasons why Banking Corporation will be a great fit for her budding career. She gives plenty of reasons why the company is appealing to her which helps balance the cover letter.

The obvious point of a cover letter is to sell your skills to the hiring manager in order to secure the internship. However, it's important to remember that the hiring process is a two-way street. It's beneficial to incorporate reasons why you want to work for the business. Explaining what the business is doing that aligns with your personal goals and values can be the factor that tips the scale in your favor and gets you hired.

5. Marketing Cover Letter Internship Example

If you work in the industry of the arts, creative, or marketing, chances are you'll have more freedom when it comes to drafting your cover letter. Here, Robin takes a novel approach by weaving colorful language that practically jumps off the page. With just enough pizazz, her personality shines through which could leave the hiring manager wanting to learn more.

It may be tempting to throw in flowery language for the sake of standing out, but proceed with caution. A better approach would be to imagine you're seeing the internship opportunity for the first time, then share your excitement with a friend. Next, write down what you said, exactly as you said it, and edit from there to include the key points of a cover letter we mention in this article. You'll sound natural while still getting your point across succinctly.

Internship Cover Letter Templates

Standard internship cover letter template.

Use this cover letter template as a foundation for your cover letter. You can customize it to fit your experience and the companies you’ll be applying to.

Download this cover letter template

Data-Driven Internship Cover Letter Template

If your major is data-driven like STEM, marketing, or accounting, this is the internship cover letter template for you. With this template, you can include the data highlights of your class projects and assignments to show the hiring manager that you can support your experience with credible facts.

Entry-level Cover Letter Template

As you approach your senior year of college, you may be looking for entry-level roles rather than internships. Cover letters are just as important for full-time roles as they are for internships, so use this template to make the transition in your job search.

Wrapping Up Your Letter of Recommendation

A resume isn’t always enough to make an impression. Including a cover letter in your internship application is the first step to setting yourself apart from other applicants. Study and apply the six steps for writing a professional internship cover letter and use one of these samples or templates to customize it. Your resume gives the highlights of your time in college while your cover letter tells the story of how those experiences will serve you as an intern with your future employer. Use it to your advantage to land the first role in your career as you navigate college and beyond.

Editor's note: This post was originally published in April 2018 and has been updated for comprehensiveness.

This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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Marketing Internship Cover Letter Guide With Examples

Master the art of crafting a compelling marketing internship cover letter. Get tips, examples, and guidelines to grab the attention of hiring managers.

Sanjoy Khan Choudhury

Read more posts by this author.

Securing a marketing internship is an exciting opportunity to gain valuable hands-on experience and kick-start a rewarding career in the dynamic marketing field.

However, a well-crafted marketing internship cover letter is essential to stand out from the competition and land your dream internship.

Furthermore, your cover letter is your perfect tool for grabbing the hiring manager's attention and portraying your unique identity. How you write your cover letter will determine whether you land an interview (or not).

To assist you in your internship journey we have included the following in this blog:

• real-life examples of marketing internship cover letters for different scenarios
• relevant skill sets to highlight in your cover letter
• practical advice for tailoring your cover letter to specific companies and positions
• and much more!

So, let us brush through the basics of making a professional cover letter and explore our list of carefully curated marketing internship cover letters for you.

Skills to Consider in Your Marketing Internship Cover Letter

Your skills are your true identity. They tell your potential employer what you bring to the table and how capable you are. Therefore, you must include it in your cover letter.

Not all skills will be applicable in your cover letter. It will depend on the position and the company you are applying to.

To make it easier for you, here are some key skills to consider when drafting your marketing internship cover letter:

• Market research
• Social media management
• Content creation
• Campaign planning
• Analytical skills
• Communication skills
• Creative thinking
• Digital Marketing
• Brand management
• Data analysis
• Basics of marketing fundamentals

Including these skills will show that you are a good fit for the role and increase the chances of your application standing out. It will impress both human readers and automated systems (ATS) that scan applications.

Now, Lets us explore some cover letter examples that you can use as a guide in creating your own. We will cover different scenarios to cater to.

Marketing Internship Cover Letter Example: Fresh Graduate with No Experience

[Your Name] [Your Address] [City, State, ZIP Code] [Email Address] [Phone Number] [LinkedIn Profile]

[Recipient's Name] [Recipient's Position] [Company Name] [Company Address] [City, State, ZIP Code]

Dear [Hiring Manager's Name],

I am excited to submit my application for the marketing internship position at [Company Name]. As a recent graduate of [University Name] with a Bachelor's degree in Marketing, I'm excited to begin my career in the dynamic field of marketing.

While at [University Name], I completed several coursework projects that gave me a solid understanding of marketing fundamentals. Moreover, I developed strong analytical and communication skills, enabling me to identify consumer trends and create effective marketing campaigns.

I am excited about this opportunity to contribute to the marketing initiatives at [Company Name]. With my strong academic background, passion for marketing, and eagerness to learn, I will be a valuable asset to your team. I am confident in my ability to adapt quickly, collaborate effectively, and bring fresh perspectives.

Thank you for taking the time to review my application. I have attached my resume for your review. I look forward to discussing this opportunity further and how I can contribute to your organization's marketing success.

Sincerely, [Your Name]

Marketing Internship Cover Letter Example: Fresh Graduate With Previous Internship Experience

Dear [Recipient's Name],

During my academic journey, I was privileged to intern at [Previous Internship Company] and contribute to diverse marketing initiatives. This hands-on experience allowed me to develop skills in market research, social media management, and content creation. I also gained valuable experience collaborating with cross-functional teams, analyzing campaign data, and assisting in the execution of successful marketing strategies.

This internship gave me real-world insights into applying marketing principles and reinforced my passion for the field. With my strong academic background and internship experience, I am confident I can make meaningful contributions to the marketing team at [Company Name]. Thank you for considering my application. I have attached my resume for your review. I look forward to discussing this internship opportunity further and how I can contribute to your organization's marketing success.

Marketing Internship Cover Letter Example: A Career Transition to Marketing

I am writing to express my strong interest in the marketing internship position at [Company Name]. As a professional seeking a career transition into the dynamic field of marketing, I am eager to leverage my transferable skills and passion for creativity to make a meaningful impact.

With a background in [Previous Industry], I have developed strong communication, analytical, and problem-solving skills that will complement a career in marketing. I am drawn to the strategic nature of marketing campaigns, the power of storytelling, and the ability to connect with target audiences on a deeper level.

While I may not have direct professional experience in marketing, I have proactively pursued online courses, certifications, and personal projects to expand my knowledge and expertise in the field. These experiences have allowed me to develop a solid foundation in market research, digital marketing strategies, and brand management.

My strong work ethic, adaptability, and commitment to learning will enable me to thrive in a marketing internship at [Company Name]. I am excited about the opportunity to contribute my unique perspective, dedication, and creativity to your team.

Thank you for considering my application. I have attached my resume for your review. I look forward to discussing this internship opportunity further and demonstrating how my transferable skills make me a valuable candidate for [Company Name].

7 Steps to Write a Marketing Internship Cover Letter

Crafting a compelling cover letter for a marketing internship demands attention to detail and a strategic mindset. Here are some essential steps to help you craft a standout cover letter:

1. Research the Company

Before you begin writing, take the time to research the company. Understand their mission, vision, and values. In addition, look into their products or services and familiarize yourself with their current marketing campaigns.

This will allow you to tailor your cover letter to align with their goals and showcase your genuine interest in their organization.

2. Personalize the Salutation

Whenever possible, it is recommended to address your cover letter to a specific person. Use "Dear Hiring Manager" only as a last resort.

Personalizing the salutation demonstrates that you've done your homework. It adds a personalized touch to your application.

Use "Dear Hiring Manager" only as a last resort.

3. Start with a Strong Opening

Begin your cover letter with a compelling opening paragraph that grabs the reader's attention. Highlight your enthusiasm for the marketing internship position and briefly mention what makes you a strong fit.

For example, "I am excited to apply for the marketing internship position at Vantage Lens. With my strong academic background in marketing and genuine enthusiasm for creating impactful campaigns, I believe I am a great fit for the role."

4. Showcase Relevant Skills

In the cover letter body, highlight the skills that make you a suitable candidate for the marketing internship. Take some reference from the skills that we have mentioned in this blog.

Using keywords relevant to the marketing field increases the chances of your cover letter passing through applicant tracking systems (ATS).

5. Provide Examples

Support your claims by providing specific examples from your coursework, projects, or previous experiences demonstrating your marketing skills and achievements.

The examples will validate your skills. Furthermore, quantify your accomplishments whenever possible — it will showcase your impact.

6. Express Enthusiasm and Eagerness to Learn

Emphasize your passion for marketing and convey your eagerness to learn and contribute to the company's marketing initiatives. Afterall, employers value candidates who are:

• Adaptable, and
• Continuously seeking growth opportunities.

7. Conclude with a Strong Closing

End your cover letter with gratitude for the opportunity to apply and reiterate your interest in the marketing internship.

In addition, mention that you have attached your resume and express your enthusiasm for the possibility of further discussing your qualifications in an interview.

For example, "Thank you for considering my application. I have attached my resume for your review. I look forward to discussing this opportunity further and how I can contribute to your organization's marketing success."

What Should You Include in Your Marketing Internship Cover Letter?

If you've reached this point, you're already familiar with the key elements of a marketing internship cover letter. To simplify your work and ensure clarity, here's a quick checklist of what to include:

• Your contact information: Include your name, address, phone number, and email address.
• The recipient's contact information: Include the hiring manager's name, position, company name, and address.
• A professional salutation: Address the hiring manager by name, such as "Dear Mr./Ms. [Last Name]." If you can't find the specific name and details, use "Dear Hiring Manager" as a salutation.
• Relevant skills: Highlight the marketing skills you possess, such as market research, social media management, content creation, or campaign planning.
• Education: Mention your degree, major, university name, and relevant coursework or academic achievements.
• Previous experience: Mention any previous internship experience or relevant work experience you have had.
• Passion for marketing: Express your passion for marketing and your eagerness to learn and contribute to the company's marketing efforts.
• A professional closing: Use a closing phrase such as "Sincerely" or "Best regards," followed by your full name.
• Your signature: Sign your cover letter above your typed name.

Most importantly, remember to keep your cover letter concise, focused, and tailored to the specific marketing internship you are applying for.

Expand your cover letter expertise and broaden your horizons by exploring our wide range of cover letters tailored to various situations and professions.

Enhance your understanding and gain valuable insights to elevate your cover letter game.

Human Resources internship Cover Letter

Tea taster cover letter

Sales advisor cover letter

Accounting manager cover letter

Chick Fil A Cover Letter

Key Takeaways

Writing a strong marketing internship cover letter is crucial for securing the internship opportunity you desire. It serves as a tool to highlight your skills, abilities, and accomplishments effectively.

In this blog post, we have covered all the best practices. By implementing these, you can create a compelling cover letter that captivates the attention of hiring managers.

Now let us go through the key takeaways:

• Research the company and personalize your cover letter to demonstrate your genuine interest in their organization.
• Start with a strong opening paragraph that grabs the reader's attention. Moreover, highlight your enthusiasm for the marketing internship.
• Incorporate skills that align with the marketing field and can be tracked by applicant tracking systems (ATS).
• Provide specific examples of how you have applied your marketing knowledge and skills in coursework, projects, or previous experiences.
• Express your passion for marketing throughout your cover letter.
• Tailor each cover letter to the specific internship opportunity. Also, Highlight how your skills align with the company's goals and values.
• Proofread your cover letter for errors and ensure it is concise, professional, and error-free.
• Consider following up with a polite email to express your continued interest in the position.

You're all set to apply for your dream internship! Channel your inspiration and create a standout cover letter that showcases your personality, passion, and potential as a marketing intern. Let it reflect your value, convey enthusiasm, and make a compelling case for why you're the perfect fit for the internship position.

Frequently Asked Questions (FAQs)

1. how do i write a cover letter for a marketing intern.

Start with a professional greeting and introduction. Highlight relevant coursework or projects, marketing skills, and any experience in marketing or a related field. Explain your interest in marketing and the specific internship, then conclude with an appreciation for consideration and your contact details.

2. How do I write an entry-level marketing cover letter?

Begin by introducing yourself and the position you're applying for. Discuss relevant education, skills, and marketing-related activities you've engaged in. Highlight your eagerness to learn and contribute. Express your interest in the company and the role, then sign off politely.

3. Is a marketing internship good for my resume?

Absolutely! A marketing internship provides practical experience, reinforces what you've learned in your studies, and shows potential employers that you have hands-on experience in the field.

4. How do I write an internship cover letter with no experience?

Focus on your academic achievements, coursework related to the internship, and transferable skills. Highlight your enthusiasm for the field, eagerness to learn, and why the internship perfectly fits your career aspirations.

5. What skills should I highlight in my marketing internship cover letter?

Emphasize skills relevant to marketing, such as creativity, analytical skills, communication, and knowledge of marketing strategies or tools. Coursework or projects related to marketing can also be beneficial to mention.

This article has been written by Sanjoy Khan Choudhury . He works as a Content Marketing Specialist at Vantage Lens . His areas of interest include music, marketing, cuisine, and anime. When he’s not writing, he’s usually singing to the tune of his guitar or finding some weird way to cook his meal.

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Marketing Intern Cover Letter: Samples & Writing Tips

A well-written marketing intern cover letter can make a huge difference in your chances of landing your dream internship. The market for internships is highly competitive, and a cover letter can help you stand out from the crowd. A cover letter provides you with the opportunity to showcase your value, experience, and enthusiasm to the employer. It’s a chance to make a lasting impression and demonstrate why you’re the best fit for the marketing internship.

Understanding the role of a marketing intern, a. responsibilities of a marketing intern.

A marketing intern is responsible for assisting the marketing team in various tasks such as conducting market research, creating marketing materials, executing social media strategies, assisting with events and promotions, and analyzing data to measure the effectiveness of marketing campaigns. They may also be involved in brainstorming sessions and contributing ideas to marketing plans.

B. Skills and Qualifications Required for the Role

To be successful in a marketing intern role, several skills and qualifications are necessary. These include:

• Excellent communication skills, both written and verbal
• Strong organizational and time management skills
• Ability to work effectively in a team as well as independently
• Understanding of digital marketing and social media platforms
• Proficiency in Microsoft Office and other relevant software
• Prior experience in marketing or related fields is a plus

C. Importance of a Cover Letter in the Application Process

When applying for a marketing intern position, a cover letter is a crucial component of the application process. A well-written cover letter can demonstrate your interest in the position, highlight your relevant experience and skills, and showcase your personality and enthusiasm for marketing.

It is important to tailor your cover letter to the specific job posting and company. Research the company and their marketing initiatives to show that you have a genuine interest in the company and understand their brand.

Use the cover letter to provide insight into your experiences and accomplishments, and explain how they relate to the responsibilities and qualifications for the marketing intern position. Additionally, be sure to proofread your cover letter for spelling and grammatical errors before submitting it with your application.

Writing a strong cover letter showcases your qualifications and enthusiasm for a marketing intern position, and can set you apart from other applicants in the competitive job market.

Researching the Company and Target Audience

Before you start writing your marketing intern cover letter, it is essential to conduct thorough research of the company and identify your target audience. This will help you personalize your letter and increase your chances of getting noticed by the hiring manager.

A. Why Researching the Company is Important for a Cover Letter

Researching the company allows you to gain a better understanding of its values, culture, and mission. This knowledge can help you tailor your cover letter to the specific needs of the company and showcase how you can make a valuable contribution to their team. By researching the company, you can also identify any recent developments or achievements that you can reference in your cover letter to show your interest and enthusiasm for the company.

B. Understanding the Target Audience

Your target audience is the hiring manager or recruiter who will be reading your cover letter. Understanding their needs can help you write an effective cover letter that addresses their specific requirements. Try to find out what skills and qualities they are looking for in a candidate, and highlight how you fit their criteria in your cover letter.

C. Tips for Conducting Effective Research

Start by reading the company’s website, including their ‘about us’ page, blog, and social media profiles. Look for any recent news, press releases, or company updates.

Use LinkedIn to research the company and the hiring manager or recruiter. Check out their profiles to get an idea of their professional background, interests, and skills.

Look for any relevant industry news or reports that could give you a better understanding of the company’s market and competitors.

Use Glassdoor to read reviews of the company, both from current and former employees, to get an idea of their work culture, values, and management style.

Research the job requirements and qualifications to identify the skills and qualities needed for the role. Use this information to tailor your cover letter and highlight your relevant experience and skills.

Conducting thorough research of the company and target audience is crucial to writing an effective marketing intern cover letter. Use these tips to gather information and tailor your letter to showcase your qualifications and enthusiasm for the company.

Crafting a Compelling Opening Paragraph

As a copywriter and subject matter expert, I understand the significance of crafting a strong opening paragraph for any marketing intern cover letter. This section will outline the importance of a compelling introduction, the essential elements that make it successful, and provide examples of effective openers.

A. Importance of a Strong Introduction

The opening paragraph is critical in capturing the recruiter’s attention and creating a positive first impression. It sets the tone for the entire cover letter and can significantly impact a candidate’s chances of moving forward in the hiring process.

A strong intro succinctly communicates the applicant’s qualifications, highlights their relevant experience, and showcases their unique skills and achievements. It should help the recruiter understand why the candidate is the perfect fit for the internship position.

B. Elements of a Successful Opening Paragraph

A successful opening paragraph should include:

• A clear purpose and objective of the cover letter
• A confident and enthusiastic tone
• A brief summary of the candidate’s qualifications and achievements
• A reference to the company or position the applicant is applying for
• A statement explaining the candidate’s motivation for applying for the internship

Incorporating these elements ensures that the recruiter understands the candidate’s goals and strengths, which can lead to a better overall impression of the application.

C. Examples of Effective Openers

Here are some examples of effective opening paragraphs for a marketing intern cover letter:

• “As a marketing enthusiast with a passion for brand strategy, I am thrilled to submit my application for the Marketing Internship position at XYZ Company.”
• “With extensive experience in social media marketing, event planning, and market research, I am confident that I can make a valuable contribution to the marketing team at ABC Company.”
• “I am excited to apply for the Marketing Internship at DEF Company as I am impressed with the company’s innovative approach to marketing and its commitment to customer satisfaction.”

These examples highlight the candidate’s skills and qualifications, their passion for marketing, and their understanding of the company’s values and goals.

Crafting a compelling opening paragraph is crucial when applying for a marketing internship. A strong introduction can help showcase the candidate’s qualifications, demonstrate their enthusiasm for the position, and leave a lasting impression on the recruiter.

Highlighting Relevant Skills and Experiences

When applying for a marketing intern position, it is important to highlight your relevant skills and experiences in your cover letter. Here are some tips on how to tailor your skills and experiences to the position:

A. Tailoring Skills and Experiences to the Position

Read the job description carefully and identify the skills and experiences that the employer is looking for. Then, tailor your cover letter to highlight those specific skills and experiences that you have.

For example, if the job description mentions experience with social media marketing, make sure to mention your experience with social media platforms like Instagram and Facebook. If the job description mentions proficiency in Microsoft Excel, highlight your experience with creating spreadsheets and analyzing data.

Tailoring your skills and experiences to the position shows the employer that you have taken the time to understand the requirements of the job and that you are a good fit for the role.

B. Showcasing Transferable Skills

Even if you do not have direct experience in marketing, you may still have transferable skills that are applicable to the position.

For example, if you have experience in customer service, you may be able to highlight your ability to communicate effectively with customers, which is an important skill in marketing.

If you have experience in event planning, you may be able to highlight your organizational skills and attention to detail, which are also important skills in marketing.

Showcasing your transferable skills demonstrates your ability to adapt and learn quickly, which is an important quality for any intern.

C. Examples of Relevant Skills and Experiences

Here are some examples of skills and experiences that may be relevant to a marketing intern position:

• Experience with social media marketing
• Proficiency in Microsoft Excel
• Ability to write clear and effective copy
• Strong communication skills
• Strong analytical skills
• Experience with event planning
• Ability to work well in a team environment
• Creative thinking and problem-solving skills
• Knowledge of digital marketing platforms, such as Google Ads and Facebook Ads

When highlighting your skills and experiences, be sure to provide specific examples of how you have used these skills in the past. This will help illustrate your qualifications and make your cover letter more compelling.

Highlighting your relevant skills and experiences is key to crafting a strong marketing intern cover letter. By tailoring your letter to the position, showcasing your transferable skills, and providing specific examples, you can demonstrate your qualifications and stand out from other applicants.

Using Keywords and Power Words

When it comes to writing a cover letter, incorporating keywords and power words can make all the difference in catching the attention of potential employers. In this section, we will discuss what keywords and power words are, how to use them in your cover letter, and provide examples of effective keywords and power words.

A. Understanding Keywords and Power Words

Keywords are words or phrases that are most commonly used in a specific industry or job function. They are typically the first thing a hiring manager or recruiter will look for when reviewing your resume or cover letter. Power words, on the other hand, are strong action verbs that convey your accomplishments and experiences. Effective use of keywords and power words can show employers that you have the necessary skills and experience to succeed in the job.

B. Incorporating Keywords and Power Words in the Cover Letter

The best way to incorporate keywords and power words in your cover letter is to carefully review the job description and identify the specific qualifications and responsibilities. Once you have identified these keywords and power words, use them in a natural, authentic manner throughout your cover letter. Don’t just list the keywords, use them to demonstrate your experience, accomplishments, and qualifications.

For example, if the job listing mentions “working with a team,” include power words such as collaborate, coordinate, and communicate to demonstrate your experience working in a team environment. Including these keywords and power words will show that you have read the job description carefully and have experience in the skills they are looking for in the ideal candidate.

C. Examples of Effective Keywords and Power Words

• “Result-driven”: This power word is effective for showcasing your accomplishments and highlighting specific results you have achieved in the past.
• “Innovative”: Using this keyword demonstrates your willingness to try new things and your creativity in problem-solving.
• “Detail-oriented”: This power word is effective for showing your attention to detail and precision in your work.
• “Team player”: Using this keyword emphasizes your ability to work well with others and collaborate effectively.
• “Passionate”: This power word conveys your enthusiasm for the job.

Using relevant keywords and power words in your cover letter can make all the difference in getting noticed by potential employers. Ensure that you use them appropriately and effectively, demonstrating your skills and experience in an authentic manner.

Demonstrating a Passion for Marketing

When it comes to pursuing a marketing internship, demonstrating a passion for the field is essential. It shows potential employers that you are genuinely interested in marketing as a career and willing to put in the effort to succeed.

A. Importance of Demonstrating Passion

Without passion, it’s easy to become disinterested and unmotivated while performing tasks related to the internship, which will hinder your chances of success. Those who are passionate about marketing are more likely to stay focused and driven, even when faced with challenging tasks.

Additionally, showcasing passion can differentiate you from other applicants who may have similar qualifications and experiences. It catches the attention of the hiring manager and makes you stand out as a potential candidate for the internship position.

B. Ways to Showcase Passion in a Cover Letter

Your cover letter is the perfect opportunity to showcase your passion for marketing. The language you use and the things you choose to highlight will show your level of interest in the field. Some ways to showcase your passion in the cover letter include:

• Research the company and show how you align with their values and mission statement.
• Mention any relevant marketing projects or coursework you’ve completed outside of your studies or previous work experiences.
• Explain why you are interested in marketing and what motivates you to pursue a career in the field.
• Highlight any marketing-related skills or tools you have experience using, and mention how you plan to continue developing those skills during an internship.

C. Examples of Passionate Statements

Here are some examples of passionate statements that you could include in your cover letter:

• “Marketing is not just a job to me, but a passion that I have had ever since studying consumer behavior and market research in college.”
• “I am constantly impressed by the creativity and strategic thinking that goes into successful marketing campaigns, and I am excited to learn how to apply those skills in a professional setting.”
• “Marketing has the power to make a positive impact on people’s lives, and I want to be a part of that change by helping to create campaigns that resonate with consumers.”
• “I am always seeking out new marketing trends and analyzing successful campaigns to learn from, and I am eager to bring that curiosity and enthusiasm to an internship in the field.”

By showcasing your passion for marketing, you will prove to potential employers that you are a motivated, dedicated, and engaged candidate who is genuinely interested in the field. A persuasive and passionate cover letter can greatly increase your chances of getting the marketing internship you want.

Showing Knowledge of the Industry and Market Trends

As a marketing intern, it is essential to demonstrate a deep understanding of the industry and market trends. This knowledge will not only set you apart from other candidates but also provide you with multiple benefits during your internship and beyond.

A. Benefits of Demonstrating Knowledge of the Industry and Market Trends

Increased credibility: Demonstrating your knowledge of the industry and market trends shows that you take your job seriously and are dedicated to your work. This will increase your credibility in the eyes of your colleagues, supervisors, and potential future employers.

Better decision-making: Understanding industry trends helps to inform better decision-making. Knowing what is happening in the industry can help you to identify opportunities and challenges that your employer or clients might face.

Better communication: Knowing industry terms, trends, and technology will allow you to communicate more effectively with your colleagues, supervisors, and clients.

Professional development: Staying up-to-date with the latest industry trends and best practices will help you to develop professionally. Constant learning and improvement are essential in every career, especially in an ever-evolving industry like marketing.

B. Tips for Staying Up-to-Date With Industry News and Trends

Read industry publications: Make it a habit to read industry publications like AdWeek, MarketingProfs, or eMarketer, among others, to stay informed about new trends, best practices, and industry news.

Attend industry events: Attend webinars, conferences, or any industry event that will provide you with insight or knowledge about the industry, its trends, and its practices.

Connect with industry experts: Connect with industry experts, thought leaders, and influencers via social media channels like Twitter, LinkedIn, or Reddit. Follow them, interact with their content, and engage in their conversations to gain new insights and knowledge.

C. Examples of Demonstrating Industry Knowledge

In your cover letter, reference industry publications or events that you have learned from and apply that knowledge to explain how you would tackle the company’s current marketing challenges.

Share relevant articles or blogs with your team members that demonstrate your understanding of a specific topic or trend in the industry relevant to your team’s work.

During a team meeting, contribute your thoughts on a recent industry development, providing additional insights or considerations to your colleagues that they may not be aware of.

In a brainstorm session, identify a trend in the industry, like the rise of TikTok or the focus on sustainability, and share ideas on how the company can leverage it to create better marketing campaigns.

Demonstrating your knowledge of the industry and market trends as a marketing intern can help you to stand out from the crowd and provide multiple benefits, like improved credibility, better decision-making, better communication, and professional development.

Addressing Potential Weaknesses or Gaps in Experience

As a marketing intern, highlighting your strengths and skills is important, but it is also necessary to address potential weaknesses or gaps in your experience. This section will discuss the importance of addressing weaknesses or gaps and provide ways to frame them positively, followed by examples of how to address them in your cover letter.

A. Importance of Addressing Weaknesses or Gaps

Addressing weaknesses or gaps in your experience shows self-awareness and honesty. It also demonstrates a willingness to learn and grow, which are valuable qualities for any intern. It is better to address these potential shortcomings in your cover letter than for the hiring manager to discover them later on.

B. Ways to Frame Weaknesses or Gaps Positively

One way to frame weaknesses or gaps positively is to focus on what you have learned from your experiences. For example, if you have a gap in your marketing experience, you can highlight any relevant coursework you have taken or any marketing-related projects you have worked on.

Another way to frame weaknesses or gaps positively is to emphasize your willingness to learn and adapt. You can express your enthusiasm for the internship opportunity and how you are excited to learn new skills and gain experience in various aspects of marketing.

C. Examples of Addressing Weaknesses or Gaps

Example 1: While I have not had direct experience in social media marketing, I have taken coursework in social media marketing and have conducted social media marketing campaigns for student organizations. These experiences have taught me the importance of engaging with the target audience and tailoring content to resonate with them. I am confident that I can learn quickly and apply these skills to any social media marketing tasks assigned to me.

Example 2: Although I have not worked with data analysis tools or software, I am proficient in Excel and have experience creating spreadsheets to analyze and interpret data for personal projects. I am excited to expand my knowledge and skills in data analysis and to learn how to use new software and tools to provide data-driven insights for marketing initiatives.

Addressing weaknesses or gaps in your experience is important and can be framed positively by focusing on what you have learned from previous experiences and expressing your willingness to learn and adapt. Use these examples as a guide to craft a compelling cover letter that showcases your strengths and willingness to grow and learn as a marketing intern.

Closing Strong

As a marketing intern, one of the most critical elements of your cover letter is the closing. Your concluding paragraph is your chance to leave a strong, lasting impression and to convince the hiring manager to give you the opportunity to prove your skills and dedication. In this section, we’ll explore the importance of a strong closing, the essential elements of a successful closing paragraph, and provide a few examples of effective closings.

A. Importance of a Strong Closing

A strong closing can make all the difference in whether a hiring manager is motivated to take the next steps with your application. Your cover letter’s closing is your opportunity to showcase your enthusiasm, sound professional, and stand out from other applicants. It is the final impression that you’ll leave on the hiring manager, so it’s essential to make it a positive one.

B. Elements of a Successful Closing Paragraph

A successful closing paragraph should include all of the following elements:

Express gratitude: Thank the hiring manager for their time and consideration.

Restate interest: Reiterate your interest in the position and the company.

Highlight qualifications: Summarize how your skills, experience, and education align with the job requirements.

Next Steps: Indicate your willingness to follow up and your availability for an interview.

Call to Action: Encourage the hiring manager to take the next steps with your application and to contact you for an interview.

C. Examples of Effective Closings

Here are a few examples of effective closing paragraphs for your marketing intern cover letter:

“Thank you for considering my application for the marketing intern position at XYZ Company. I am excited about the opportunity to use my skills in content creation, analytics, and social media strategy to contribute to the success of the company. I look forward to the opportunity to meet with you to discuss my qualifications further.”

“If you are looking for a dedicated and hard-working marketing intern, look no further. I am passionate about using my skills in market research, brand management, and digital marketing to drive results for your company. I am available for an interview at your convenience. Thank you for your time and consideration.”

“I believe my academic background in marketing coupled with my internship experience in social media management makes me the ideal candidate for the position of marketing intern at ABC Company. I appreciate your attention and consideration, and I look forward to the opportunity to further discuss my qualifications with you.”

Crafting a compelling closing that leaves a lasting impression is vital when applying for a marketing intern position. By including the essential elements of a successful closing paragraph and using effective examples, you’re in good shape to secure the internship of your dreams. Good luck!

Reviewing and Proofreading

As a marketing intern, your cover letter serves as your introduction to potential employers, making it imperative that it is well-written, clear, and error-free. That’s where reviewing and proofreading come in.

A. Importance of Reviewing and Proofreading

Reviewing and proofreading your cover letter is essential to ensuring that it is free from any mistakes or errors. A poorly written cover letter filled with errors can leave a negative impression on potential employers and may result in you missing out on a great opportunity. Reviewing and proofreading allows you to catch and correct any mistakes before sending out your letter.

B. Tips for Effective Reviewing and Proofreading

To effectively review and proofread your cover letter, take the following steps:

Take a break: After writing your cover letter, take a break before reviewing and proofreading. Give your mind a break so that when you return to your letter, you can give it a fresh and clear look.

Use spell check: Use spell check to catch any spelling errors that you may have missed.

Read out loud: Reading your letter out loud can help you identify any awkward or unclear sentences that need to be rephrased.

Print it out: Proofreading on paper can sometimes catch mistakes that you didn’t notice on a screen.

Get a second opinion: Have a friend, family member, or even a mentor review your letter for any mistakes or awkward phrasing.

C. Examples of Common Mistakes to Avoid

Here are some common mistakes to watch out for when reviewing and proofreading your cover letter:

Spelling and grammar errors: These can easily be caught by using spell check and reading out loud.

Incorrect formatting: Make sure your format is consistent throughout your letter, including headings, font size, and bullet points.

Poor sentence structure: Read your sentences out loud to ensure they make sense and flow well.

Redundancy: Avoid saying the same thing multiple times in different ways.

Typos: Double-check for any typos or missing words.

By following these tips and avoiding common mistakes, you can ensure that your cover letter represents you in the best light possible, increasing your chances of being selected for an interview.

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Marketing Intern Cover Letter Example

Make your cover letter memorable with this expertly written Marketing Intern cover letter sample, and score the job you want. You can freely copy-paste this example or modify it to suit your needs in our sleek cover letter creator.

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Marketing Intern Cover Letter Example (Full Text Version)

Alice kleck.

Dear Sir/Madam,

I am writing in order to apply for a Summer Marketing Intern job at your company. Your organization is extremely well-known and recognized all over the world and to work there has been my dream since I played one of your games for the first time. Therefore, I was very pleased to see the job ad on LinkedIn as I believe that this would be an opportunity of a lifetime for me to learn new skills and grow both professionally and personally.

Working in marketing requires both creativity and knowledge of the industry. As the last-year International Marketing student at Fontys University, I'm familiar with the key marketing techniques and principles. During my studies, I had a chance to learn about different aspects of business, for example, sales, operations management, and finance but marketing has always been my main interest and passion. At the university, I also served as a First-Year Representative and have been engaged in multiple societies and clubs, such as the Psychological Society, Golf Club, and Swimming Club.

However, I am not only focused on academia and I deeply enjoy getting real work experience. In 2018, I worked as a Marketing Intern at Hulu, Inc. I participated in multiple activities, including completion of market research, analysis of current industry trends, implementation of new marketing strategies, and support of my supervisors. My ideas and contributions helped to grow the company's Instagram account by 25% within just three months and I was recognized for my effort and hard-work by top executives multiple times.

I am fluent in German and English and proficient in French. Possessing excellent communication skills, a highly professional attitude, and an important ability to work and perform well in a team, I also have experience using various marketing software programs, for instance, ActiveCampaign, SendPulse, Infinite MLM, Exponea, and HubSpot Marketing. Thank you for your consideration, I look forward to hearing back from you soon.

Alice Kleck

Marketing Intern

The role of a marketing intern includes assisting in advertising campaigns and any other promotional activities within an organization. Although their duties consist mostly of completing clerical duties, preparing media campaigns, or taking care of promotional materials, they may be encouraged to offer advice to their managers on specific products. Any great marketing intern should, among other skills, certainly possess a solid understanding of various marketing strategies and outstanding oral and written communication skills.

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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Marketing Intern Cover Letter Examples

Use these Marketing Intern cover letter examples to help you write a powerful cover letter that will separate you from the competition.

Marketing interns are responsible for developing and implementing marketing plans. They also work with other departments to create and execute promotional campaigns.

To show hiring managers that you’re the right person for the job, you need a well-written cover letter. Follow these examples to learn how to write a marketing intern cover letter that stands out.

Formal/Professional Writing Style Example

With a strong academic background in marketing and practical experience in various internships, I am confident in my ability to make a significant contribution to your team as a Marketing Intern.

Currently, I am pursuing a Bachelor’s degree in Marketing from XYZ University, where I have acquired a solid foundation in marketing theories and principles. I have also gained extensive knowledge in areas such as market research, product development, and digital marketing. In addition to my academic accomplishments, I have had the privilege of completing internships at prestigious companies such as ABC Agency and DEF Media, where I further honed my marketing skills and developed a strong understanding of customer behaviors and preferences.

During my internships, I worked closely with marketing teams to develop and execute marketing strategies and campaigns, conducted market research, and analyzed customer data. My hardworking nature, combined with strong analytical and communication skills, has consistently led to positive results in my previous positions. I am eager to bring my expertise and dedication to your company as a Marketing Intern.

I am particularly attracted to your organization’s commitment to innovation and continuous improvement, as well as your strong focus on building customer relationships. These qualities align with my personal values and ambitions and make your company an ideal environment for me to learn and grow professionally.

Thank you for considering my application. I am excited about the opportunity to contribute to your marketing team and would be thrilled to further discuss how my experience and skills can benefit your organization. I can be reached at [Phone Number] or [Email Address]. I look forward to the possibility of working with you.

[Your Name]

Entry-Level Writing Style Example

As a recent graduate from XYZ University with a Bachelor’s degree in Business and Marketing, I am eager to gain real-world experience and contribute my fresh perspective in a practical setting.

During my time at XYZ University, I pursued valuable marketing courses such as Digital Marketing, Integrated Marketing Communications, and Consumer Behavior, which have helped me build a strong foundation in the field. Additionally, I had the exciting opportunity to work on a Capstone project where my team developed and executed an integrated marketing campaign for a local business, leading to a 25% increase in website traffic and a 10% growth in sales during the campaign period.

Furthermore, I have been an active member of the university’s Marketing Club and participated in various marketing competitions, where I honed my skills in market research, strategic planning, and social media management. My keen eye for detail and ability to work under tight deadlines also allowed me to excel in these endeavors.

I am particularly interested in your company because of its reputation for innovative marketing campaigns and the emphasis on fostering growth and development for its interns. I am confident that my strong work ethic, passion for marketing, and eagerness to learn would make me a valuable addition to your team.

Thank you for considering my application. I would appreciate the opportunity to discuss my qualifications further in an interview. I look forward to your positive response.

Networking/Referral Writing Style Example

I was referred to this opportunity by Jane Smith, a current marketing associate at your company, who is also my college friend. Jane highly recommended this role to me, as she believes that my skills and enthusiasm would be a great match for your marketing team.

Having collaborated with Jane on several marketing projects at our university, I have gained valuable experience in social media management, content creation, and market research. Her confidence in my abilities and her encouragement to apply for this position speak highly of the positive work environment and career growth opportunities available at your company.

I am eager to contribute my creativity and commitment to further enhance the success of your marketing campaigns. In my coursework, I have focused on both digital and traditional marketing strategies and have developed strong analytical and communication skills. I am confident that my academic background and willingness to learn will enable me to quickly adapt and excel in this role.

As an avid follower of your brand and its innovative marketing efforts, I am excited at the prospect of joining your team and working alongside highly talented individuals such as Jane. I am certain that the hands-on learning experience at your organization will be an invaluable step in my professional journey.

Thank you for considering my application. I look forward to the opportunity to discuss my suitability for the role further in an interview.

Enthusiastic/Passionate Writing Style Example

From the moment I discovered the opportunity on your website, I knew it was the perfect match for my skills and interests. Having researched your company extensively, I am confident that joining your team would not only provide me with invaluable experience but also allow me to contribute positively to your organization’s success.

As a marketing major, I have dedicated myself to immersing into every aspect of the field, tirelessly seeking opportunities to expand my knowledge and sharpen my skills. In my time at XYZ University, I have taken part in various marketing clubs and campaigns, most notably leading the university’s annual charity fundraising event. This experience solidified my passion for combining creativity and strategic thinking into effective marketing solutions.

Your organization’s commitment to innovation and continuous growth aligns perfectly with my own aspirations. I am particularly impressed with your recent campaigns and their creative, customer-focused approach. I am confident that my skills in social media management, content creation, and customer engagement have prepared me exceptionally well for this position.

As an individual who thrives in fast-paced, dynamic environments, I am eager to contribute my innovative ideas, positivity, and tireless work ethic to your marketing team. I am certain that the opportunity to work alongside your talented professionals would be an excellent learning experience and a pathway to a successful career in marketing.

Thank you for considering my application. I am extremely excited about the prospect of joining your team as a Marketing Intern and would welcome the opportunity to discuss my qualifications further in an interview.

Problem-Solving Writing Style Example

Having researched your company extensively, I can see that you are dedicated to delivering innovative marketing solutions to drive growth, increase brand awareness, and foster customer engagement. With the rapid expansion of digital marketing channels and the increased need for distinctive brand positioning, I believe I possess the skills and creative approach required to address these challenges and help elevate your company’s marketing efforts.

In my academic studies in marketing and communications, I have gained experience in analyzing consumer data and trends, allowing me to better understand target audiences and craft effective marketing strategies. Additionally, I have worked on a team project that involved designing and implementing a comprehensive digital marketing campaign for a local nonprofit organization. This experience allowed me to develop my skills in social media, content creation, and analytics, achieving significant growth in brand awareness and donor engagement.

As a Marketing Intern at your company, I would leverage my analytical skills, creativity, and knowledge of digital channels to identify potential areas for improvement and develop innovative solutions to address them. I am eager to apply my customer-centric approach to marketing strategies in order to attract new clients and deepen relationships with your existing customer base.

Furthermore, I am a quick learner and can adapt to new marketing platforms and tools efficiently, ensuring that the company remains at the forefront of marketing innovation. My excellent communication and teamwork abilities are valuable assets, facilitating seamless collaboration and successful executions within a diverse marketing team.

Thank you for considering my application for the Marketing Intern position at your organization. I am confident that my skills and experiences will make tangible, positive impact on your marketing initiatives. I am excited to contribute to your company’s ongoing success and growth.

Storytelling/Narrative Writing Style Example

As I walked through the doors of my local bookstore, I was instantly captivated by the vibrant display promoting a newly released novel. The colors, the font, and the positioning of the display all worked together to create a sense of excitement and urgency to purchase the book. It was in this moment that I realized the power of marketing, and I knew that I wanted to be a part of this creative and dynamic field.

Throughout my college career, I have dedicated myself to learning the ins and outs of marketing, from analyzing target audiences to creating innovative campaigns. As a member of the university’s marketing club, I have had the opportunity to collaborate with a team of like-minded individuals, working together to develop and execute successful marketing strategies for various campus events. Through these experiences, I have honed my skills in market research, social media management, and content creation.

As I prepare to embark on the next chapter of my professional journey, I am eager to apply my passion and knowledge to the Marketing Intern position at your company. I am confident that my background in marketing, combined with my strong work ethic and enthusiasm for the role, make me an ideal candidate for this opportunity. I am excited to learn from your team of marketing professionals and contribute to the ongoing success of your organization.

Thank you for considering my application. I am looking forward to the opportunity to further discuss my qualifications and how I can be an asset to your team.

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Home » Job Tips » Resume Writing Tips » Cover Letter For Digital Marketing Internship

Cover Letter for Digital Marketing Internship [with Sample & Template]

If you desire to kickstart your career and gain experience in digital marketing, then applying for an intern role is the best option. As part of the internship application process, you need a cover letter that immediately catches the attention of the hiring manager. So, make sure to put in the effort and craft a compelling cover letter to increase your chances of landing that coveted internship. Refer to our blog to start writing the perfect letter. It provides an overview of how to structure a cover letter for a digital marketing internship with the help of a sample and tips on what details to include to make your application stand out.

Table of Contents

Cover Letter for a Digital Marketing Internship: Essential Elements

A well-written cover letter is crucial for standing out in the competitive internship application process. Here is a list of all the elements necessary for a cover letter for a digital marketing internship.

The header of your digital marketing intern cover letter should include your full name, mailing address, phone number, and email address centered at the top of the page. This contact information allows the employer to easily get in touch with you. This section is important because it provides the basic information an employer needs to contact you regarding your application. You may also include the date.

2. Greetings/Salutation

The opening of your cover letter should begin with a proper greeting or salutation. Whenever possible, make an effort to find out the name of the hiring manager, recruiter, or internship coordinator to address them directly. Personalizing the letter by including the contact person’s name demonstrates that you have taken the time to research the company and role.  If you are unable to find a specific contact name, a greeting like ‘Dear Hiring Manager’ or ‘Dear Internship Coordinator’ is appropriate. Avoid vague greetings like ‘To whom it may concern.’

3. Introduction

The introduction of a cover letter for a digital marketing internship is very important. It should reflect your enthusiasm for the role and exhibit confidence that you are a good fit for their company. A strong introduction will catch their attention and make them want to read more of your application materials.

4. Body Paragraphs

The body paragraphs are the most critical section of the cover letter where you can highlight your relevant skills, experiences, and passion. It is your chance to share more of the details you have mentioned in your resume. In concise yet meaningful sentences, you should explain the following:

• Why you are particularly interested in this digital marketing internship opportunity?
• How your academic coursework has prepared you for this position?
• Any special projects or activities that relate to the responsibilities of a digital marketing intern.
• Key achievements that demonstrate your abilities. 

Convey genuine enthusiasm for the company and specify how you can contribute to its goals.

5. Closing and Signature

In the closing section of your cover letter for an internship in digital marketing, it is pivotal to leave a strong and positive impression on the hiring manager. Thank the hiring manager for the opportunity to apply, show enthusiasm for the role, and summarize your qualifications. Include a clear call to action expressing eagerness for an interview or further discussion.

Cover Letter Template for Digital Marketing Intern

Crafting a compelling cover letter for an internship is a critical step when sending out applications. An effective cover letter template for a digital marketing internship should contain the following key elements.

Sample Cover Letter For Digital Marketing Internship

An effective sample cover letter can provide a helpful template for crafting a customized letter. Use this sample digital marketing intern cover letter as a guide to craft your own cover letter.

Cover Letter Tips for Digital Marketing Intern

When writing a compelling cover letter for an internship in digital marketing, you need to showcase your skills, passion, and suitability for the role. Follow these tips to craft a standout cover letter:

1. Mention Both Your Hard And Soft Skills

Highlight your hard and soft skills that are relevant to apply for a digital marketing internship. These hard skills could include experience with social media platforms, email marketing tools , website analytics, etc. Integrate them smoothly into your letter by providing examples of how you have mastered them.  Discuss soft skills that will make you a great marketing intern, like communication abilities, creativity, time management, etc. Use specific examples to back up your claims of possessing these skills.

2. Research The Company And Their Needs

Before writing your letter, thoroughly research the company and the role. Understand their brand, products and services, work culture, and target audience. Read through the job description and note any particular skills or qualifications they require. Customize your letter to show how your abilities would specifically address their needs.

3. Be Upfront About Your Digital Marketing Knowledge

Be honest about your skill set. Show a willingness to learn and grow in any areas you lack experience. Use your letter to demonstrate base knowledge and illustrate your passion for developing your skills and talents.

4. Match Your Experience With The Job Specifications 

Carefully read through the job description and align your experience with the listed duties and requirements. Provide specific examples of projects or tasks you have tackled that directly relate to what you will be doing as their intern.

5. Always Highlight Your Passion For Digital Marketing

Convey genuine enthusiasm for digital marketing and the opportunity to learn as an intern. Use your cover letter to express why you are excited by and committed to a career in this field. Share when and how you first became interested in digital marketing. Describe any related personal projects, blogs, or social media activity you work on in your spare time.

6. Proofread Your Cover Letter

Before submitting your letter, carefully proofread it to fix any spelling, grammar, or formatting errors. Read the letter aloud and make edits to improve clarity and flow. You can also use our guide to the best cover letter format to gain more clarity.

Skills To Include In Your Digital Marketing Intern Cover Letter

Here are some of the top skills to emphasize when applying for a digital marketing internship:

• Social Media Management: Social media is a vital part of any digital marketing strategy today. Outline your hands-on experience managing social platforms like Facebook, Twitter, Instagram, LinkedIn, etc. Mention and share the results of any campaigns or initiatives you have worked on and the results achieved. 
• Graphic Design: Visual content is essential for engaging social media and website audiences. Highlight any graphic design skills and experience you have with programs like Canva, Photoshop, etc. 
• Copywriting: Strong writing skills are key for crafting compelling social media posts, ad copy, website content, and more. Mention any copywriting experience you have and the types of content you’ve created. 
• Multitasking: Digital marketing involves juggling multiple tasks and projects simultaneously. Emphasize your ability to effectively multitask and manage priority work.

An excellent cover letter for a digital marketing internship is crucial for landing an internship. Use the template and tips provided to craft a customized letter that persuades the employer to move you forward. Highlight your specialized knowledge and willingness to gain hands-on experience in the field. Tailor your cover letter to emphasize the qualifications most relevant to the internship role and prepare for your dream opportunity. If this blog has helped you, check out our guide to draft a resume for digital marketing jobs.

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Shailja Kaushik has been an Editor with Internshala since March 2023. She loves creative writing and experimenting with different forms of writing. She has explored different genres by working with journals and radio stations. She has also published her poems and nano tales in various anthologies. She graduated at the top of her class with Bachelor's in English and recently completed her Master's in English from the University of Delhi. Her experiments with writing continue on her literary blog.

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Marketing Intern cover letter examples

Marketing internships are a great way to gain valuable experience in the industry, provided you can beat out the competition, that is.

But if you’re not sure how to illustrate your enthusiasm and relevant skills effectively, this guide is for you.

Below, we’ll share all our top writing tips, along with some marketing intern cover letter examples to shape your own.

CV templates 

Marketing Intern cover letter example 1

Marketing Intern cover letter example 2

Marketing Intern cover letter example 3

The Marketing Intern cover letter examples above should give you a good idea of the type of content you need to include in your own cover letter, and how it should be structured.

But if you’re really looking to wow recruiters and get your CV in front of the very best employers, then check out our guidance on how to write your own effective cover letter below.

How to write a Marketing Intern cover letter

Here’s how you can write your own eye-catching cover letter, broken down into simple steps.

Write your cover letter in the body of an email/message

When writing your Marketing Intern cover letter, it’s best to type the content into the body of your email (or the job site messaging system) and not to attach the cover letter as a separate document.

This ensures that your cover letter gets seen as soon as a recruiter or employer opens your message.

If you attach the cover letter as a document, you’re making the reader go through an unnecessary step of opening the document before reading it.

If it’s in the body of the message itself, it will be seen instantly, which hugely increases the chances of it being read.

Start with a friendly greeting

To start building rapport with the recruiter or hiring manager right away, lead with a friendly greeting.

Try to strike a balance between professional and personable.

Go with something like…

• Hi [insert recruiter name]
• Hi [insert department/team name]

Stay away from old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies – they can come across as cold and robotic.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try to uncover it via these methods.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you’ve opened up the cover letter with a warm greeting to start building a relationship, it is time to identify which role you want to apply for.

Recruiters are often managing multiple vacancies, so you need to ensure you apply to the correct one.

Be very specific and use a reference number if you can find one.

• I am interested in applying for the position of Marketing Intern with your company.
• I would like to apply for the role of Sales assistant (Ref: 406f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for a junior project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The sole objective of your cover letter is to motivate recruiters into to opening your CV. And you achieve this by quickly explaining your suitability to the roles you are applying for.

Take a look at the job descriptions you are applying to, and make note of the most important skills and qualifications being asked for.

Then, when crafting your cover letter, make your suitability the central focus.

Explain why you are the best qualified candidate, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider you for the job.

Keep it short and sharp

It is best to keep your cover letter brief if you want to ensure you hold the attention of busy recruiters and hiring managers. A lengthy cover letter will probably not get read in full, so keep yours to around 3-6 sentences and save the real detail for your CV.

Remember the purpose of your cover letter is to quickly get recruiters to notice you and encourage them to open your CV, so it only needs to include the highlights of your experience.

Sign off professionally

To round of your cover letter, add a professional signature to the bottom, giving recruiters your vital contact information.

This not only gives various means of contacting you, it also looks really professional and shows that you know how to communicate in the workplace.

Include the following points;

• A friendly sign off – e.g. “Warm regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Gerald Baker Senior Accountant 07887500404 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application email, you can save it within your email drafts, or on a separate document that you could copy in.

What to include in your Marketing Intern cover letter

Here’s what kind of content you should include in your Marketing Intern cover letter…

The exact info will obviously depend on your industry and experience level, but these are the essentials.

• Your relevant experience – Where have you worked and what type of jobs have you held?
• Your qualifications – Let recruiters know about your highest level of qualification to show them you have the credentials for the job.
• The impact you have made – Show how your actions have made a positive impact on previous employers; perhaps you’ve saved them money or helped them to acquire new customers?
• Your reasons for moving – Hiring managers will want to know why you are leaving your current or previous role, so give them a brief explanation.
• Your availability – When can you start a new job ? Recruiters will want to know how soon they can get you on board.

Don’t forget to tailor these points to the requirements of the job advert for best results.

Marketing Intern cover letter templates

Copy and paste these Marketing Intern cover letter templates to get a head start on your own.

I hope this email finds you well. My name is Jessica Black, and I am writing to apply for the Marketing Internship position at View Agency. As a driven and creative second year business student with a passion for marketing, I am eager to contribute my skills and knowledge to the agency and work alongside your esteemed team.

Throughout my studies, I have acquired a strong foundation in marketing principles and consumer behaviour, which I put into practice during my university’s marketing club. As the club’s social media manager, I successfully executed engaging campaigns, resulting in a 30% increase in followers and higher event attendance in 2022. I am well-versed in digital marketing tools and have experience with Google Analytics and social media analytics to measure campaign performance and make data-driven decisions. My ability to analyse data and generate actionable insights can help the agency develop targeted and effective marketing strategies for clients. Moreover, my proficiency in graphic design using Adobe Creative Suite allows me to create visually compelling content that resonates with audiences across various platforms.

Thank you for your consideration and I am available for an interview at your convenience.

Kind regards,

Jessica Black

I hope you’re well. I am thrilled to apply for the Marketing Internship at Bulb Solutions. As a marketing student at Queen Mary’s University with hands-on experience, I am confident that my dedication and innovative mindset align perfectly with the company vision.

During my current voluntary role at Beat the Streets Non-Profit, I have successfully coordinated and executed a social media campaign that raised £10,000 for their cause and set up a successful Tik Tok and Twitter account. My ability to craft compelling messaging and engage with the target audience resulted in increased online donations and community awareness. I am well-versed in SEO best practices and have implemented them during my university’s marketing class project, which led to a 20% increase in website traffic for the client. As an active member of my university’s marketing club, I have collaborated with cross-functional teams to organise 15 events and activations, showcasing my strong communication and project management skills. My proficiency in content creation and copywriting has allowed me to develop impactful blog posts and email newsletters.

I would be keen to discuss my skills further in an interview which I am available for at your convenience.

Good morning, Jon

As a Marketing student with a strong passion for creating compelling content and driving engagement, I am excited to apply for the Digital Marketing Intern position at L’Oreal.

During my 3-month internship at Lyne Ltd, I successfully orchestrated a social media giveaway campaign that resulted in a 40% increase in Instagram followers and a 25% boost in website traffic. Additionally, I played a key role in selecting influencers for the relaunch of the ‘Jaguar 3 Leggings,’ generating over 1 million impressions and a 15% increase in engagement.

Additionally, my coursework at Westminster University, including Digital Marketing Communications and Consumer Behaviour, has equipped me with a solid understanding of marketing principles and trends.

With my knowledge of digital marketing strategy, content creation, and analytics, I am confident in my ability to support your L’Oreal’s multichannel online presence and brand awareness initiatives whilst building on my knowledge and expertise.

Thank for your consideration and I am available for an interview at your convenience.

Josh Hudson

Writing a strong attention-grabbing cover letter is a vital step in landing a good Marketing Internship.

Use the tips, strategies and examples above to get more responses from you job applications and start lining job interview up.

Good luck with your job search!

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Marketing Internship Cover Letter

15 marketing internship cover letter templates.

How to Write the Marketing Internship Cover Letter

I submit this application to express my sincere interest in the marketing internship position.

In my previous role, I was responsible for leadership, opportunity analysis and program management for new marketing intiatives, web opportunities and social media platforms.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Exposure to analytics
• Proficient in Microsoft Office Suites including Excel
• Understanding of social listening tools
• Current senior in college majoring in marketing, communications, public relations, general business, or related majors OR graduate student or recent graduate
• Experience coordinating and facilitating at least one project
• Strong communication skills in order to work closely with colleagues and outside agencies
• Interest in design and new media
• Excellent knowledge of MS Word, Excel, PowerPoint and Adobe Photoshop, Adobe Acrobat

Thank you for taking your time to review my application.

Phoenix Oberbrunner

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG

Responsibilities for Marketing Internship Cover Letter

Marketing internship responsible for social media content for SAWD’s social media platforms, including Twitter, Facebook, and Instagram.

Marketing Internship Examples

Example of marketing internship cover letter.

In response to your job posting for marketing internship, I am including this letter and my resume for your review.

In my previous role, I was responsible for oversight and management of various outside vendors including graphic and web designers, PR agencies, production companies and social media vendors.

Please consider my qualifications and experience:

• Proficient with Adobe Creative Suite products
• Motivation and enthusiasm – takes a pro-active approach towards work
• Outgoing and approachable personality with the motivation to learn
• Proficient in Microsoft Office and internet savvy
• Interest in book publishing & social media
• Passion for Marketing & Brand management
• Education Economics/Management (preferable) or Marketing/Communication
• Strong problem-solving, time management and critical-thinking skills

I really appreciate you taking the time to review my application for the position of marketing internship.

Campbell Shields

Please consider me for the marketing internship opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for ongoing social media community management across all social channels, including writing copy, posting images, and responding to consumers.

Please consider my experience and qualifications for this position:

• A personality who provides real clarity on what others are accountable for and takes responsibility for doing what they say they will do
• Able to manage multiple small projects at different stages within a B2B environment
• Have strong traffic management skills
• Are a Dutch native speaker, full business proficiency in English
• Interest in the medical domain
• Very good English knowledge both written and verbal
• Some experience in data analysis
• Excellent communication skills, both written and verbal in French and in English

Thank you in advance for taking the time to read my cover letter and to review my resume.

Tatum Botsford

I would like to submit my application for the marketing internship opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for market research, as needed, on companies, industries or contacts using firm tools or web or social media searches.

• Currently enrolled in an accredited college majoring in Marketing, Communications, Public Relations or related fields
• Studying Marketing or Communications
• Passion for Innovation, ideas, and technology
• Primary study in Marketing or related Business field
• Performs tasks in a timely manner with minimal oversight
• Highly motivated, analytical, and creative
• Able to follow direction and retain information
• Quickly grasps new concepts and processes

Thank you for considering me to become a member of your team.

Shae Waelchi

In the previous role, I was responsible for day-to-day operations support to the National Office with various projects such as: membership renewals and growth, fundraising, marketing and digital/social media content.

• Familiarity with all social media channels (Facebook, Twitter, Instagram, LinkedIn)
• Basic knowledge of Photoshop, social apps or video editing software
• Comfortable working with creative, social media, marketing strategy and project management teams
• Rising senior, junior, or recent graduate
• Current university student in the field of digital media, fashion or communication (or recent experience in an internship in this field)
• Knowledge of influencer marketing/ social media platforms and tools
• Proficient with MS Office, specifically Power Point and Excel
• Ideally seeking college students with degrees in Business with a concentration in Marketing

Justice Waelchi

Previously, I was responsible for support in social media campaign planning to promote our various service and product offerings, as well as for recruitment purposes.

• Integrity & Enthusiastic Attitude
• Strong in numbers and Microsoft Office suite (Word, Excel)
• Pro-active and able to work under pressure and tight deadline
• Enthusiastic about e-commerce and its opportunism
• Fresh graduate with emphasis in Marketing
• Available from 9 till 6 from Monday till Friday
• Studies in business administration or psychology at least in the 4th semester
• First practical experiences (apprenticeship or internship)

Thank you for your time and consideration.

Lennon Nienow

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How to Write a Cover Letter for Internship (Examples & Template)

You’ve found the perfect internship and it’s now time to apply and land the position!

But, in addition to your resume, you also have to write an internship cover letter.

You might end up staring at the blank Word document for hours and nothing comes out.

We don’t blame you; cover letters are hard to write even if you have a decade’s worth of work experience, let alone if you’re a recent graduate or a student.

Worry not, though; in this article, we’re going to teach you all you need to know to write a compelling cover letter for your internship.

• Do you need a cover letter for an internship?
• How to write a compelling cover letter for an internship
• Plug and play internship cover letter template

Do I Need a Cover Letter for an Internship?

First things first—if you’re wondering whether you actually need a cover letter for your internship application, the answer is yes . 

An internship application is just like any other hiring process, meaning that a recruiter will go over your resume , cover letter (and maybe even references), and decide whether you’re qualified for the position. 

And yes, recruiters contrary to what you might think, recruiters do read your cover letter. 56% of recruiters prefer a cover letter with an applicant’s application.

This is reasonable - a cover letter allows you to add essential information you didn’t have space for in a resume, as well as explain (in words) how your experiences are tied to the role you’re applying for.

As such, a cover letter for an internship is essential and complementary to your application package.

Now that we got that out of the way, let’s go over all the best ways to write a cover letter for an internship. 

How to Write a Cover Letter for Internship

#1. respect the format.

Before you can focus on your cover letter’s contents, you should first make sure you’re sticking to the right format. 

Otherwise, your cover letter will be disorganized and the recruiter will have a hard time following your train of thought.

So, here’s the format that your cover letter for an internship should follow: 

• Header with contact information. This includes your full name, professional email, phone number, and LinkedIn profile (if you have one). Underneath your contact info, you should add the date and the receiver’s information (the recruiter’s name and title, the company/organization name, and their physical address). 
• Addressing the recruiter. Greeting the recruiter with “Dear Sir/Madam” or “To Whom It May Concern” is common, but not the best approach. Want to show the hiring manager that you did your research? We recommend you address the hiring manager by name directly. Our guide on how to address a cover letter covers everything you need to know on this topic!      
• Opening statement. Your opening statement should be brief, but at the same time professional and attention-grabbing. Here, you introduce yourself, mention the position you’re applying for, and potentially a key achievement or two.   
• Body. The body of your cover letter consists of 2-3 paragraphs where you highlight your education, provide background for your skills, and explain how you (and the company) would benefit from each other professionally. 
• Closing paragraph. Your closing paragraph is your chance to include a call to action, to thank the recruiters for their time, or mention anything important you left out. 
• Formal salutation. End your cover letter with a formal salutation such as “kind regards,” “sincerely,” or “best regards.” Our guide on how to end a cover letter can teach you all you need to know on the topic. 

Having trouble getting started with your cover letter? Read our guide on how to start a cover letter and get inspired!

#2. State the Position You’re Applying For in the Opening

Recruiters hate one-size-fits-all cover letters and resumes.

Around 48% of recruiters and hiring managers aren’t even going to read your cover letter if it’s not customized to the role you’re applying for.

And one of the easiest ways to do this is by mentioning the role you’re applying for right in the cover letter opening.

This allows you to:

• Show that you will be tailoring the rest of your cover letter for that position alone.
• Prove that your cover letter is customized for this specific internship, and you’re not just randomly applying for the job,

Here’s a practical example of how you can mention the role you’re applying for in the cover letter opening:

Dear Mr. Jacobs, 

It is my pleasure to apply for the Communications Assistant internship position at the United Nations Development Programme. I can confidently say based on my 2-year experience working as a journalist and my excellent academic results in the Mass Communications Major that I’d be a good fit for the position. 

#3. Mention the Right Keywords

When reviewing your application, hiring managers tend to scan your cover letter or resume and look for the right keywords that would make you qualified for the internship you’re applying for.

E.g. If you're applying for a job in graphic design, the recruiter is probably looking for keywords like “Photoshop,” “Illustrator,” or “InDesign.”

As such, it’s very important to include the right keywords in your cover letter.

How can you find these keywords, you might ask?

It’s actually pretty simple - just look at the internship job description and go through the required skills & responsibilities and identify the keywords that you’d think the recruiter would be looking for.

Then, do the following:

• Sprinkle some of those keywords throughout your cover letter. When relevant, back them up with an experience. E.g. don’t just say “I’m good at Photoshop,” say how you’ve taken 3 different Photoshop classes and used Photoshop for 2 different projects.
• Don’t include keywords that don’t apply to you, they’ll just make it seem like you’re copy-pasting from the job description.
• Research and add other popular soft skills that recruiters look for in applicants for the role you’re applying for. E.g. If you’re applying for an internship as a communications assistant, chances are, you’ll need strong communication skills (even if this is not something listed in the job description.

Now, let’s look at a practical example. Let’s say that the internship you’re applying for requires the following skills:

• Communication
• Ability to meet strict deadlines

Here’s how you’d mention this in your cover letter:

During my time as Editor in Chief at my University’s newspaper, I got to develop my communication and leadership skills significantly. For over two years, I was in charge of a 7 people team, which also helped my teamwork skills and my ability to meet deadlines. 

Keep in mind, though, that it IS possible to overdo it with the keywords.

44% of hiring managers say they will dismiss a resume or cover letter that looks as if it has copied the job posting. 

Using each and every keyword mentioned in the job description (without backing the skills up with experiences) might cause the hiring manager to think that you’re just copying the job ad & don’t actually have these skills.

So, don’t just copy-paste all the keywords from the job description, and if you DO mention a lot of those keywords, make sure to back them up with practical experiences.

#4. Highlight Your Education

If you don’t have a lot of work experience, your education and relevant coursework is your best chance to show that you’re a good fit for the internship. 

Letting the recruiter know what kind of courses you’ve completed that are relevant to the internship you’re applying for will be a big plus for your application. 

Say, for example, that you’re applying for an internship as a graphic designer. To make your internship cover letter impactful, make sure to mention all the relevant courses and related accomplishments. 

Here’s an example of how you could do that:

As a Visual Design major, I have completed several courses that have helped me build my professional portfolio. A few of the most beneficial ones have been Design & Layout and Visual Communication: Theory and Practice. I have also gained valuable experience doing the layout of the university’s newspaper for 4 years and of several books as independent projects. 

#5. Provide Background For Your Skills

It’s one thing to just claim that you have a set of skills and another to prove it. 

Anyone can say that they’re great at doing something, but what makes all the difference is when you can actually put your money where your mouth is. 

For example, in your internship cover letter, instead of just mentioning that you have “good time-management skills,” actually back it up with a past experience that proves it.

During the summers I assisted my family’s wedding planning business, I learned a lot about time management. In that kind of business, it’s important that things run like clockwork so in addition to time management skills, it also significantly improved my attention to detail. 

#6. Explain Why You’re a Good Fit For The Position

In addition to just listing out the skills that are relevant and beneficial for the internship, you should also explain why you are a good fit for the position. 

This means that you should connect the dots between what the company/organization is looking to gain from its interns and what you can do to provide those services. 

So, after you research and create an understanding of what is required of you, you should use your cover letter to explain why you’re a good fit for that position. 

For the sake of the example, let’s assume you’re applying for an internship at a Human Rights organization. A big chunk of what the role requires is categorizing virtual files of the cases the organization has worked on in the past.

What you want to do, in this case, is show how you can help with that particular job as an intern. Here’s how:  

I have spent 3 summers working at the National Library, where I was tasked to sort and categorize books based on their topic, author, and year of publication, and also memorize where each section fits in the library. I believe this skill, which I have perfected over the years, can really be of use for the internship position at Organization X.

#7. Describe What You Would Gain Professionally

In addition to showing (and proving) your skills and how you can benefit the company, you should also explain how getting the position will benefit YOU . 

When it comes to internships, oftentimes they serve the purpose of helping students and young professionals acquire in-depth knowledge about the industry, create a network, and develop skills that will benefit them throughout their careers. 

So, it will surely help you make an even better impression if you show that you are self-aware about what you’ll get out of the internship and how it will help you grow professionally. 

Here’s how you can do that: 

I am excited for this internship to provide me with the necessary customer service skills and network that will help me grow professionally in my future career as a customer service manager. 

#8. Proofread Your Cover Letter

After all, is written and done, there’s one final thing to do and that is make sure your cover letter doesn’t have mistakes. 

A spelling or grammar mistake probably won’t disqualify you, but at the same time, it will probably be a red flag for recruiters that you’re not too attentive.

For this reason, ask a friend to proofread your cover letter or use spell-checking software such as Grammarly and Hemingway . 

Want to know what other cover letter mistakes you should avoid? Our guide on cover letter mistakes has all you need to know on the topic! 

#9. Match Your Cover Letter & Resume Designs

Want your internship application to truly shine?

Match your cover letter design with your resume!

Sure, you could go with a generic Word cover letter template, but why fit in when you can stand out?

At Novorésumé, all our resume templates come with a matching cover letter template , guaranteed to make your application truly special.

Cover Letter for Internship Template

Struggling to create a cover letter for your internship?

Simply follow our tried-and-tested internship cover letter template!

Key Takeaways 

And that’s a wrap! You should now have all the necessary information about how to create a cover letter for an internship.

Now, let’s do a small recap of the key learning points we just covered:

• Cover letters are a must when you’re applying for an internship.
• When you start writing your cover letter, make sure you respect the format: the header with contact information, the greeting to the recruiter, an opening paragraph, the body with 2-3 paragraphs, and a closing paragraph followed by an official salutation and your name.
• Some of our main tips on how to write a cover letter for an internship include: state the position you’re applying for, make use of the right keywords, and back up your skills with experiences.
• Use a cover letter builder and match it with your resume to make sure your cover letter truly stands out from the rest.

Related Readings: 

• Entry-level Cover Letter
• Do I Need a Cover Letter in 2024?
• Top 21 Cover Letter Tips

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• Marketing Internship

Marketing Internship Cover Letter

An effective marketing internship cover letter will highlight the right mix of skills and competencies to secure you the marketing intern position.

7 top capabilities employers want from a marketing intern include:

• data management and analysis
• critical thinking and problem-solving
• excellent overall communication skills (verbal, written and technological)
• solid working knowledge of digital tools, platforms and channels
• creativity and innovation
• energy and enthusiasm
• wide-ranging commercial awareness

Marketing Internship Cover Letter Example

Your Name Your Address Your Contact details (phone and email)

Mr Joe Chambers Hiring Manager ABC Company 15 South Parkway Long Island, NY 11551

Dear Mr Chambers

As a results-driven and hard working individual committed to excelling in marketing I attach my resume with the goal of obtaining an internship with your company.

The following relevant details support my belief that I can effectively contribute to your marketing intern program:

• senior marketing student at Hofstra University with a cumulative GPA of 3.5
• strong data collection, analysis and interpretation skills evident in my course work assignments and professional experience conducting market research for a local beverage company
• skilled in exercising resourcefulness and self-direction to independently complete complex coursework projects while also able to collaborate effectively on group projects
• working knowledge of digital marketing channels including website development and content creation
• expertise in social media platforms with a strong understanding of social media trends - I currently coordinate several social media campaigns as a volunteer for the Civic Action Center
• proficient in Microsoft Office and Adobe Creative Suite
• keen participation in wide-ranging campus activities including Intramural Soccer, Photography Club, Student Journal and Student Leadership and Engagement

I am particularly enthusiastic about the cross-functional and hands-on marketing experience your internship offers. I would welcome the opportunity to put my passion to work for you while growing my marketing and critical thinking skills.

My resume expands on my coursework and experience and I trust you will find it of interest. Thank you for your time and consideration and I look forward to hearing from you soon.

Jane Intern

How do you write a cover letter for a marketing internship?

7 key steps to follow when writing a marketing internship cover letter include:

• address your internship cover letter to an individual not a job title or Dear Sir/Madam. Do your research to confirm the name and title of the person to whom the letter should be addressed. 
• customize your cover letter to the specific internship you are applying for
• highlight those skills, strengths and competencies that make you a suitable candidate for the internship by using the right keywords
• carefully consider the job description to ensure you focus on relevant details in your cover letter
• energy , commitment and motivation are key to success as an intern so clearly articulate your enthusiasm for the specific internship opportunity
• refer to relevant academic achievements, volunteer work, computer skills and extra-curricular activities to showcase your potential as an intern
• close your cover letter strongly with a call to action

Sample Internship Cover Letter

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Easy-to-personalize internship resume example .

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Be ready for success in your internship interview with these excellent preparation tools.

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Always follow up after your internship interview with a well written thank you letter.

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Atlas Network

Marketing and communication intern.

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Atlas Network is seeking an intern to help with content creation and developing stories about our partner network for our Marketing and Communication Team. This intern would report directly to the Digital Marketing Manager and the Content Manager. Atlas Network is a non-profit that supports free market organizations (think tanks) and individuals across the globe with the potential to champion our vision of a free, prosperous, and peaceful society. This is an excellent opportunity for a hardworking and driven individual interested in gaining experience in social media and copywriting while supporting an international non-profit.

Duties include, but are not limited to:

Drafting emails, social media content, and weekly partner highlight blog posts.

Curating content for podcasts and video productions

Collecting, analyzing, and reporting engagement analytics from Atlas Network website and social media platforms

Prospecting media contacts

Facilitating communication between the Marketing and Communications department and other teams.

Experience with social media and content management

Experience with Mailchimp, Linktree and Sprout Social

Experience or courses in journalism, English, or other formal writing

Interest in Atlas Network’s mission and international issues

This application requires a portfolio of social media work and a writing sample from a professional or academic setting (500 words or less)

Tentative Start and End Date: Early June – mid August

Up to 20 hours per week

This position is eligible for a flexible work from home schedule, but we prioritize candidates local to the DC metro area

Candidates must have work authorization in the US

Please submit your resume, an optional cover letter and portfolio/writing sample to [email protected].