market research project manager resume

Market Research Project Manager Resume Example & Writing Guide

Use this Market Research Project Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Market research is an essential part of most business decisions. It helps companies understand their customers and identify new opportunities. As a market research project manager, you’ll coordinate the efforts of research teams to create reports that are accurate and actionable.

If you’re passionate about data and making sense of it all, this could be the perfect career for you. Here are some tips and an example to help you write a resume that will land you an interview.

Experienced market research project manager with a passion for understanding consumer behavior. Proven ability to design and execute research projects that provide actionable insights to clients. Skilled at managing teams, developing partnerships, and liaising with key stakeholders.

• Managed a team of 5 researchers to deliver over 100 projects per year, including market sizing and segmentation for new products and services in the financial services industry.
• Conducted primary research using quantitative (surveys) and qualitative (interviews) methods to understand customer needs, preferences, behaviors, attitudes, etc.
• Analyzed data from multiple sources such as surveys, focus groups, interviews, secondary research reports/data to develop insights into consumer behavior and business opportunities.
• Developed marketing strategies based on findings through presentations or written documents that communicate key messages about the company’s strengths and competitive position within the marketplace.
• Created PowerPoint slides with bullet points summarizing each finding which were used by management during sales pitches to potential clients.
• Led the development of a new product line by conducting market research and analyzing customer feedback to identify trends
• Conducted competitive analysis, including researching industry news, trade shows and conferences to stay up-to-date on latest trends
• Managed all aspects of market research projects from start to finish, including budgeting, scheduling and reporting results
• Collaborated with marketing team members to develop strategies based on findings from market research studies
• Developed an in-house survey process that reduced costs associated with outsourcing surveys by 50%
• Conducted market research and analysis to identify industry trends, business opportunities, and potential customers.
• Presented findings and recommendations to upper management to support strategic decision-making.
• Developed marketing plans and strategies to increase brand awareness and market share.
• Project Management Professional (PMP)
• Certified Marketing Research Professional (CMRP)
• Certified Survey Methodologist (CSM)

Industry Knowledge: Hadoop, SQL, SAS, Python, Tableau, R, and Microsoft Office Suite Technical Skills: Microsoft Office Suite, Tableau, SAS, and Hadoop Soft Skills: Communication, Leadership, Critical Thinking, Problem-Solving, Teamwork, Time Management

How to Write a Market Research Project Manager Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

When it comes to writing bullet points, the more specific you can be, the better. Rather than simply saying you “managed projects,” you could say that you “managed Q1 2019 customer satisfaction survey project, leading to a 20% increase in customer satisfaction ratings among surveyed customers.”

The second bullet point is much stronger because it provides specific details about what you did and the results of your work. It also includes a quantifiable result (20% increase in customer satisfaction ratings).

Identify and Include Relevant Keywords

When you apply for a market research project manager role, you can expect that your resume will be scanned by an applicant tracking system (ATS) for certain keywords. This program looks for certain terms related to the job like “data analysis” or “market research” to determine whether you have the skills and experience they need. If your resume doesn’t have enough of the right keywords, your application might not make it past the initial screening process.

To increase your chances of getting an interview, make sure to include relevant keywords throughout all sections of your resume. Here are some commonly used market research keywords:

• Market Research
• Market Segmentation
• Qualitative Research
• Quantitative Research
• Survey Design
• Microsoft Access
• Project Management
• Customer Insight
• Strategic Planning
• Market Analysis
• Team Leadership
• Product Development
• Product Management
• Sales Management
• Advertising
• Competitive Analysis
• Project Planning
• Business Strategy
• Data Analysis
• Market Intelligence
• Business Analysis
• Report Writing
• Social Media
• Digital Marketing
• Strategic Marketing
• Online Research
• Public Relations
• Marketing Strategy
• Market Evaluation

Showcase Your Technical Skills

As a market research project manager, you will be responsible for overseeing and coordinating market research projects. This will require you to be proficient in a variety of software programs and systems, such as market research software, project management software, and statistical analysis software. You will also need to be familiar with market research methodologies, such as focus groups, surveys, and interviews.

In order to be successful in this role, you will need to have strong organizational and communication skills. Additionally, you should be able to work well under pressure and meet deadlines.

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Market Research Manager Resume Examples

When it comes to writing a resume for a Market Research Manager position, it is important to understand the specific elements that should be included in the document. Your resume should be tailored to highlight the skills and experience that are most relevant to the particular job you are applying for. This guide will provide you with tips on how to create an effective resume for a Market Research Manager position, as well as offer up examples of resumes that are specific to the job. Additionally, you will gain insight into the qualities and qualifications employers are looking for when they hire a Market Research Manager.

If you didn’t find what you were looking for, be sure to check out our complete library of resume examples .

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Market Research Manager

123 Main Street | Anytown, USA 99999 | Phone: (123) 456-7890 | Email: [email protected]

I am a highly organized and detail- oriented Market Research Manager with 10 years of experience in the industry. I have a strong background in research methods, data analysis and strategic decision- making. I have successfully managed the development, implementation and analysis of quantitative and qualitative research projects for a variety of clients, and I am adept at communication and developing relationships with clients. I am confident in my ability to efficiently manage research projects, interpret and present data, and develop actionable insights to help organizations make decisions.

Core Skills :

• Quantitative/qualitative research methods
• Data analysis and interpretation
• Strategic decision making
• Project management
• Client communications and relationships
• Report writing
• Data visualization

Professional Experience :

• Market Research Manager, XYZ Corporation, 2015- 2020
• Developed and implemented quantitative and qualitative research projects for clients in a variety of industries
• Managed the data collection, data analysis and interpretation, and reporting of research findings
• Developed actionable insights to support organizational decision- making
• Developed effective client relationships and communicated research results clearly and effectively
• Created data visualizations to better communicate research results

Education :

• Bachelor of Arts, Marketing and Communications, University of ABC, 2010

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Market Research Manager Resume with No Experience

Motivated and passionate Market Research Manager with a keen eye for detail and excellent communication skills. Possessing a Bachelor’s degree in Business Administration, I am committed to providing effective market research and analysis in order to improve the effectiveness of marketing strategies.

• Excellent verbal and written communication
• Strong analytical and problem- solving skills
• Proficient in Microsoft Office programs (Word, Excel, PowerPoint, Outlook, etc.)
• Detail- oriented and organized
• Ability to work in a fast- paced environment
• Knowledge of market research tools and methods
• Highly organized and efficient

Responsibilities

• Designing and conducting various types of market research surveys
• Analyzing research data and identifying market trends
• Developing meaningful reports and presentations to share with senior management
• Staying ahead of the competition and monitoring the performance of marketing campaigns
• Identifying potential target markets and evaluating customer satisfaction
• Establishing customer segmentation criteria and recommending strategies
• Working with different departments to ensure research objectives are met

Experience 0 Years

Level Junior

Education Bachelor’s

Market Research Manager Resume with 2 Years of Experience

Dynamic and driven marketing professional with 2 years of experience in market research, analytics, and customer data analysis. Proven track record in understanding customer needs and trends to design effective marketing strategies. Adept in creating comprehensive insights reports, leveraging customer data to identify market opportunities, and utilizing advanced statistical techniques to analyze data. Demonstrated success in constructing creative approaches to drive market revenue and brand awareness.

• Market Research & Analysis
• Data Analytics & Visualization
• Project Management
• Customer Insights & Segmentation
• Strategic Planning & Implementation
• Report Development & Presentation
• Problem Solving & Decision Making

Responsibilities :

• Conducted in- depth market research, analyzed customer data, and identified key trends
• Utilized advanced statistical techniques to assess customer segments and generate insights
• Developed comprehensive reports to present findings and suggested marketing improvements
• Implemented marketing strategies and initiatives to build brand awareness and grow market revenue
• Created target customer profiles, segmented customer base, and identified potential opportunities
• Managed multiple projects and initiatives to ensure timely completion and successful outcomes
• Assisted with budget management and forecasting to optimize marketing operations

Experience 2+ Years

Market Research Manager Resume with 5 Years of Experience

Dynamic and results- driven Market Research Manager with 5 years of experience developing, managing and executing market research initiatives to support corporate objectives. Hands- on experience with a wide range of research design and quantitative and qualitative analysis. A highly organized and detail- oriented professional with excellent problem- solving and communication skills.

• Market Research Strategy
• Research Design & Analysis
• Quantitative & Qualitative Methods
• Data Mining & Modeling
• Trend & Gap Analysis
• Customer Segmentation
• Report Writing & Presentation
• Team Leadership & Management
• Developed and implemented market research plans and techniques to ensure accuracy and reliability of data
• Designed and coordinated focus groups and surveys to collect data and analyze market trends
• Performed customer segmentation and data mining to identify target markets and customer preferences
• Synthesized market information and generated insightful reports to assist senior management in strategic decision making
• Developed sophisticated models to predict customer behavior and market opportunities
• Developed strategies to monitor customer satisfaction and optimize customer experience
• Supervised and trained junior research staff in developing data collection instruments, conducting customer surveys and analyzing customer feedback
• Liaised with vendors and partners to ensure data accuracy, coverage and quality

Experience 5+ Years

Level Senior

Market Research Manager Resume with 7 Years of Experience

Market Research Manager with over 7 years of experience in product development, market trend analysis, and strategic planning. Proven track record of conducting thorough market research and evaluation; leading cross- functional teams to maximize efficiency and productivity; and creating, testing, and managing effective go- to- market strategies. Possesses excellent communication, problem- solving, and organizational skills.

• Market Research
• Strategic Planning
• Product Development
• Trend Analysis
• Cross- Functional Teams
• Communication
• Problem- Solving
• Organization
• Conducted thorough market research and evaluations to identify potential market opportunities.
• Developed and tested innovative product concepts, features, and ideas.
• Analyzed market trends, competitive positioning, and customer insights to define go- to- market strategies.
• Led cross- functional teams to ensure all required resources, processes, and timelines were met.
• Collaborated with various departments to ensure alignment on objectives and strategies.
• Designed and implemented various marketing campaigns to generate leads and increase brand awareness.
• Analyzed customer feedback to identify areas of improvement and measure success.
• Developed and maintained relationships with key stakeholders.

Experience 7+ Years

Market Research Manager Resume with 10 Years of Experience

A highly motivated Market Research Manager with 10 years of experience leading both primary and secondary market research initiatives. Experienced in planning and executing research studies and leveraging the data to generate insights, as well as developing research strategies, data collection methods, and reporting mechanisms. Skilled in using a variety of research methodologies, including surveys, focus groups, interviews, and qualitative and quantitative analysis. Exceptional communication and interpersonal skills, able to successfully interact with internal teams and external clients.

• Qualitative and Quantitative Analysis
• Data Collection Methodologies
• Report Writing
• Interpersonal and Communication Skills
• Surveys and Focus Groups
• Developed and executed market research strategies to identify and analyze customer needs, competitors’ offerings, and new product lines.
• Conducted surveys and focus groups to collect customer feedback and used qualitative and quantitative analysis to generate insights.
• Created and maintained a database of research results to track current and past projects.
• Developed data collection methodologies and reporting mechanisms to evaluate research results.
• Collaborated with internal teams and external clients to ensure research goals were met.
• Managed research projects from beginning to end and provided reports to stakeholders.
• Developed project plans and communicated progress to stakeholders.

Experience 10+ Years

Level Senior Manager

Education Master’s

Market Research Manager Resume with 15 Years of Experience

Results- driven and highly organized Market Research Manager with 15 years of experience in developing and executing comprehensive market research plans to identify and analyze customer needs, market sizing and trends, competitor analysis and brand identification. Proven ability to provide strategic direction, lead high- performance teams, and improve brand awareness. Excellent communication, problem solving, and organizational skills.

• Research Design & Methodology
• Team Management & Leadership
• Competitor Analysis & Benchmarking
• Brand Awareness & Promotion
• Proposal & Report Writing
• Market Segmentation & Targeting
• Developed and executed market research plans to identify and analyze customer needs, market sizing and trends, competitor analysis and brand awareness
• Utilized a wide array of research methodologies and techniques to generate actionable insights
• Conducted stakeholder interviews, focus groups, and demographic studies to provide meaningful data and insights
• Managed and led high- performance teams across multiple projects and initiatives
• Prepared regular reports and presented detailed summaries of findings to senior management
• Assisted in designing and developing marketing strategies to improve brand awareness and loyalty
• Analyzed customer feedback and behavior to increase customer satisfaction and engagement
• Created proposals, presentations, and materials to support campaigns and initiatives
• Monitored market conditions and produced reports on competitor pricing and market trends

Experience 15+ Years

Level Director

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What should be included in a Market Research Manager resume?

A Market Research Manager is an essential part of a marketing team, so a resume for this position must be just as impressive. To make sure your resume stands out above the rest, here are some important components to include:

• Professional Summary: Summarize your experience in the field and explain how your skills and expertise will be beneficial to the position.
• Education: List your academic qualifications, including degrees, certifications, and any other relevant degrees you have earned.
• Technical Skills: Introduce the software and technology you are proficient in using and have used in the past.
• Past Experiences: Detail your experiences in the field, in particular any experiences that are most relevant to the position.
• Achievements: Highlight any awards or recognitions that you have received in the field.
• Communication Skills: Showcase your ability to communicate effectively and engage with multiple stakeholders.
• Leadership Skills: Demonstrate your ability to take charge and lead a team to success.
• Analytical Skills: Showcase your ability to interpret data, develop insights, and draw meaningful conclusions.

By including all of these items in your resume, you will be able to convince employers of your suitability for the position of Market Research Manager.

What is a good summary for a Market Research Manager resume?

A Market Research Manager resume should include a summary that outlines the candidate’s ability to interpret data and develop strategies that meet the company’s objectives. The summary should also highlight the candidate’s experience in working with a variety of stakeholders, using the most up-to-date research methods, and developing the necessary reports to present insights. It should also emphasize the candidate’s ability to conduct competitive analysis, develop research plans, and monitor the progress of research projects. Finally, the summary should demonstrate the candidate’s passion for market research and how this passion can be leveraged to create value for the company.

What is a good objective for a Market Research Manager resume?

A Market Research Manager is responsible for collecting, analyzing, and interpreting data related to a company’s products and services. They use market research to identify opportunities for growth and expansion. It is important for Market Research Managers to have an objective statement on their resume that clearly outlines their goals and qualifications. Here are some good objectives for a Market Research Manager resume:

• To use my experience in market research to identify potential opportunities for growth and expansion for the company.
• To use my strong analytical skills to evaluate data and make informed decisions.
• To develop new strategies for collecting, analyzing, and interpreting market research data.
• To use my knowledge of market research principles and methods to enhance the company’s competitive advantage.
• To use my leadership and communication skills to collaborate with internal and external stakeholders.
• To apply my knowledge of market research trends and best practices to the company’s current processes.

By including a clear and concise objective statement on your Market Research Manager resume, you can demonstrate to employers that you have the necessary skills and qualifications to be a successful Market Research Manager.

How do you list Market Research Manager skills on a resume?

A Market Research Manager is responsible for the development of data-driven strategies that help businesses make informed decisions on their products. When writing a resume for a Market Research Manager position, it is important to highlight your skills that are related to the role. Here are some skills that should be included in a Market Research Manager’s resume:

• Analytical Thinking: Market Research Managers need to be able to analyze data and draw conclusions from it. Include any work experience or projects that demonstrate your ability to think analytically.
• Research Skills: Market Research Managers need to be able to conduct market research and effectively utilize the data they gather. Include any relevant training or previous research experience you have had.
• Team Leadership: Market Research Managers need to be able to lead a team and coordinate diverse tasks. Include any experience you have had leading teams in your resume.
• Communication Skills: Market Research Managers also need to be able to communicate effectively with other departments in order to deliver research results that are actionable. Include any communication training or experiences you have had in your resume.
• Business Acumen: Market Research Managers need to be familiar with business concepts and principles in order to develop strategies that fit the organization’s goals. Include any previous experience you have had in the business world in your resume.

What skills should I put on my resume for Market Research Manager?

When it comes to putting together a resume for a Market Research Manager, it’s important that you highlight the skills that make you qualified for the job. As a Market Research Manager, you’ll be responsible for conducting market analysis, interpreting data, and developing marketing strategies. To stand out from the competition, you should make sure to emphasize the following skills on your resume:

• Analytical Skills: Market Research Managers must be able to analyze large amounts of data in order to identify trends and draw meaningful conclusions.
• Problem-Solving Skills: Market Research Managers must be able to identify problems and develop effective solutions.
• Strategic Thinking: Market Research Managers must be able to develop long-term strategies for their organization.
• Communication Skills: Market Research Managers must be able to clearly communicate their findings to colleagues and executives.
• Interpersonal Skills: Market Research Managers must be able to work with a variety of people and build relationships with stakeholders.
• Project Management: Market Research Managers must be able to manage complex projects from start to finish.

By emphasizing these skills on your resume, you’ll be able to show potential employers that you are qualified for the position of Market Research Manager.

Key takeaways for an Market Research Manager resume

When crafting your resume as a Market Research Manager, it’s important to highlight your experience, skills, and accomplishments. Here are some key takeaways for crafting an effective Market Research Manager resume:

• Highlight your experience in conducting market research by showcasing your knowledge of the latest trends and research methods. Showcase the results of your market research projects and how your insights have helped inform strategy and decision-making.
• Showcase your ability to analyse data and identify insights by providing examples of how you have used market research to inform decision-making.
• Highlight any relevant certifications, awards, or other professional recognitions you have received for your work in market research.
• Include your expertise in data analysis software, such as SPSS, SAS, or Excel, and other relevant software programs.
• Demonstrate your communication and presentation skills by showcasing how you have presented your findings to management and other stakeholders.
• Emphasise your ability to work collaboratively with other departments and stakeholders by providing examples of successful cross-functional projects you have been involved in.
• Showcase your ability to stay up-to-date with the latest trends in market research and industry developments.

By highlighting your experience, skills, and accomplishments as a Market Research Manager, you can create an effective and impactful resume that will help you stand out in the job market.

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Market Research Manager Resume Samples

The main responsibility of a Market Research Manager is to take responsibility for overseeing the performance of the marketing research team and produce market research reports accordingly. Major roles and responsibilities pertaining to this role are listed on the Market Research Manager Resume as follows – leading, managing and executing primary research tasks ; producing reports based on findings and statistics; designing and using quantitative research through surveys, face-to-face contacts or telephonic conversation ; controlling and using qualitative research using focus groups; analyzing internal data and statistics, and evaluating past performance to assess future trends.

Skills and qualities expected from job applicants include the following – excellent communication and people skills; the ability to multitask and plan well; good with numbers and commercial awareness; confidence while dealing with a wide variety of people, knowledge, and experience in handling quantitative research work and strong knowledge of statistics. A Degree in Marketing is mandatory, however, possessing a Master’s qualification will be a major asset.

• Resume Samples
• Market Research Manager

Market Research Manager Resume

Objective : Versatile engineer, project manager, business strategist, leader, planner, innovator, designer, tester, analyzer, optimizer, listener, learner, reporter, and presenter. Motivated to enhance the quality of life. Thrives on understanding others, and empowering within her circle of influence to produce Win-Win results.

Skills : Salesforce, Microsoft Office, Social Media, Customer Service, Scheduling, Research.

Description :

• Researched market needs and trends for industrial, auto mechanic and DIY markets.
• Conducted focus group sessions, forecasted trends, performed statical analysis, determined market sizes, reported and presented results to senior management and large audiences.
• Contributed to acquisitions and corporate strategic planning.
• Analyzed and recommended ways to reduce distribution transportation costs.
• Introduced a major new product line for the industrial and government markets.
• Obtained ISO certification.
• Conducted design of experiments for manufacturing processes.

Sr. Market Research Manager Resume

Summary : Designed and implemented consumer testing to identify optimal package; conducted research to guide creative development of a new campaign. Tool Storage and Electrical Diagnostic Equipment Manager: Lead a $3 million business segment, including a team of 15 engineers and designers, through the design, testing and production stages in a timely, cost effective and high quality manner.

Skills : ComScore, Adobe Omniture, Google Analytics, Coremetrics,.

• Included contact presence to in-house media advertising, sales & editorial staff, as well as outside research customers and vendors.
• Prepared, developed, maintained and implemented the department's goals, plans and budgets.
• Reviewed bid documents to make sure sun's proposals meet functional specifications, as well as other requirements and terms & conditions specified in the solicitation document.
• Educated and advised team members on international and usaid it procurement regulations and procedures helping to successfully participate in the bids.
• Formulated effective strategies consistent with sun's core business and competitive advantages in global economy.
• Coordinated and managed activities of sun's international divisions, developed plan and timeframes for bid preparation activities and risk mitigation to ensure successful participation in competitive bids.
• Scheduled and conducted informational interview with over two hundred mba students.

Jr. Market Research Manager Resume

Objective : Consumer Insights specialist with 16 years of experience in global and regional marketing research from both supplier and client sides. Experience with B2B and B2C research, primary and secondary research, ad hoc (custom) and tracking studies. More than 5 years of supplier selection, managing and evaluation experience.

Skills : Market Research, Analytical.

• Supported 4 brand groups (endocrinology, psychiatry, oncology, and erectile dysfunction therapeutic areas), marketing and sales directors.
• Responsible for creation and implementation of annual market research plan in accordance with business needs; regular reporting of secondary market data (market shares and dynamics) to all audiences.
• Included top and middle management.
• Implemented sales force efficiency tracking; leading launch feasibility assessment studies for global products in the Russian market.
• Coordinated market research activities across the region.
• Led the selection of secondary data supplier (pharmacy and hospital audit) for Russian market.
• Worked closely with the supplier to create reporting forms tailored to Lilly's needs, introduce new features to the database and improve its user interface.

Market Research Manager III Resume

Summary : Highly motivated, adaptable and versatile Consumer Insights Professional who transforms consumer research into consumer insights and provides actionable fact-based recommendations. Possess effective leadership and management skills. Experienced in qualitative and quantitative consumer research methodologies and techniques driving the development of new products and growth of established brands.

Skills : EPIC, Microsoft Office.

• Responsible for initiating, negotiating, and securing research projects for the Wisconsin Innovation Service Center.
• Coordinated and recruited outside technical consultants; developed and conducted interviews with a wide variety of professional and technical representatives.
• Provided direct technical assistance to small business clients in the research and data for development of business plans, marketing plans, loan applications and related topics.
• Analyzed and reported research on all consumer-related aspects of the furniture care and Windex business, including advertising, with responsibility for Pledge, Grab-It and new products.
• Consulted with and advised the Windex and furniture care marketing team, R&D, and advertising agency on day-to-day as well as long term business issues, advertising, strategies and tactics.
• Managed external research vendors.
• Introduced customer feedback for decision making and as a measure of satisfaction.

Market Research Manager II Resume

Summary : To give all of professional & educational experience to a company/organization that encourages a balance between work and family.

• Reported to semi-annual company meetings findings from primary research projects.
• Allowed harmonizing Russian data with global guidelines.
• Designed and presented quarterly reports to all key stakeholders.
• Created sales force efficiency metrics, which was later integrated it with market shares reports.
• Combined reporting received very high recognition from the top management for its advanced evaluation power.
• Conducted major launch feasibility assessment for ADHD medication in the Russian market, encompassing parents, doctors, teachers, medical regulators, and school psychologists.
• Worked closely with project teams and research and syndicated data suppliers to identify marketing problems and opportunities, define project .

Market Research Manager I Resume

Summary : Highly qualified Market Research Manager with experience in the industry. Enjoy creative problem solving and getting exposure on multiple projects, and I would excel in the collaborative environment on which your company prides itself.

Skills : Market Opportunity Identification & Sizing Channel.

• Reported to the V.P.
• Led cross-functional teams of Sr.
• Established a market research department that was instrumental in creating a market-driven company orientation within a previously engineering and marketing communications driven company culture.
• Validated new product / application opportunities, market size, target markets and product requirements to succeed.
• Drove diversification into new industry and product areas in non-automotive markets (the auto industry was historically 70%+ of revenue).
• Identified usaid and multilateral development banks funded it business opportunities requiring software and technology solutions for sun microsystems' global development division.
• Recruited and built a team of ten members independently. 

Assistant Market Research Manager Resume

Summary : Managed market research vendors, including vendor selection, negotiations and contract development. Assigned tasks to members and inspired team members to achieve our mutual goals.

Skills : Professional working proficiency in French and elementary proficiency of Finnish and Spanish Professional working experience with Oracle, SAP, AS400, and Salesforce.

• Led project to implement enterprise-wide client loyalty management systems within Fiserv, bringing together components of client relationship, sales win/loss and product implementation primary research studies.
• Initiated partnership with Fiserv Global Services team in Dheli, India and led all requirement, design, building, testing, implementation, training and adoption of a new Fiserv Market Research platform, the Client Information Management System (CIMS).
• Designed a custom Microsoft SQL Server database in which to store Fiserv research information.
• Constructed recurring extraction, transformation and load (ETL) processes to import and align data from multiple Fiserv customer relationship management databases, and incorporated a Web- based user interface to collect inputs from stakeholders across the corporation.
• Evaluated potential solutions and vendors for an improved survey data collection and reporting platform; selected and managed partnership with a third-party firm to provide this platform.
• Provided technical and business requirements for data management, survey execution, analysis and reporting needs.
• Worked with internal IT operations teams to acquire database and application server platforms, enable networking connectivity and establish access to Fiserv customer management databases.

Associate Market Research Manager Resume

Objective : Through business savvy, rigorous research and keen insight, provide employer with timely, actionable intelligence, insights, and strategy which allows them to compete in shifting market environments.

Skills : Healthcare, Customer Service, Computer.

• Managed newly created Market Research division.
• Responsible for providing strategic recommendations to executive leadership team through initiation and execution of primary and secondary research efforts.
• Managed and developed team of 4.
• Successfully re-branded Mail Boxes Etc.
• Achieved a 20% increase in same store sales by designing and managing flagship consumer research that redefined The UPS Store/Mail Boxes Etc.
• Initiated and designed research on franchisee motivations and management styles that served as a basis for franchisee marketing communications and education efforts.
• Created regular reporting methods to disseminate market and competitive information thereby increasing the speed of decision making.

Assistant Market Research Manager I Resume

Objective : Experienced multilingual professional with a track record of data-driven decision making for developing, evaluating, and bringing new and innovative products, processes, and services for North American and international markets. Experience in conducting, analyzing and interpreting customers, competitors, and market trends to help global companies derive the maximum value for their investments.

Skills : Expert user of SPSS and other statistical software, MS Suite, Tableau and other grphic presentation software.

• Assisted in a 5% sales increase and a 15% reduction of product material cost in a new line of Chipper Shredders based on custom research using ACA.
• Collected, analyzed, and interpreted macro and industry-specific research using sources such as Dodge Data & Analytics, IHS Markit, and the Department of Commerce.
• Researched and analyzed key business drivers, competitive environment, customer performance, trends and operating metrics based on research findings.
• Collaborated with business partners to develop actionable analytical insights, dashboards, and reports as needed for GCP stakeholders, including global marketing, finance, and R&D.
• Communicated orally and in writing with procurement specialists and project managers of funding agencies to arrange sun's presentation of innovative sustainable competitive solutions in early pre-bid stage.
• Requested clarification of bid documents.
• Helped in de-briefing process when fair and open competition regulations have been violated.

Headline : Extensive international experience including a network of OEM and aftermarket relationships in the transportation, marine, capital equipment, and industrial markets along with their related parts sales, service, marketing, dealer program initiatives. U.S. Navy Veteran with a proven track record in delivery of strategic growth, market share, sustainable profitability and enduring brand equity including service and extended care programs that convert sales transactions into long-term customer relationships.

Skills : Microsoft Office, Moderating, Languages, Languages.

• Experienced managing global research projects for major pharmaceutical clients across many English and French-speaking markets.
• Demonstrated success: Moderating qualitative interviews with varied stakeholders: key opinion leaders, physicians, payers, patients, and caregivers.
• Responsible for planning and execution of qualitative projects in several therapeutic areas from start to finish: - Proposal development.
• Collaborated with business partners to develop actionable analytical insights, dashboards, and reports as needed for GCP stakeholders, including global marketing, finance, and R&D
• Researched overall business landscape including product portfolio and strategies.
• Prepared presentations and clearly communicate metrics and findings from initiatives to senior management and to the broader organization
• Assisted with marketing and other special projects as required (e.g. annual operating plans, board materials, etc.).

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Market Research Manager Resume Examples

Writing a great market research manager resume is important because it is one of the first things a potential employer will see when they are considering you for a position. It is your opportunity to make a good first impression and sell yourself as the best candidate for the job.

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If you're looking for inspiration when it comes to drafting your own market research manager resume, look no further than the samples below. These resumes will help you highlight your experience and qualifications in the most effective way possible, giving you the best chance of landing the market research manager job you're after.

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Essential Components for Crafting a Market Research Manager Resume

A Market Research Manager's resume is a strategic document that encapsulates an individual's expertise, professional background, and educational credentials in the field of market research. It is imperative that the resume effectively conveys the candidate's proficiency in data analysis, market trend evaluation, and strategic decision-making. Below, we dissect the critical sections of a Market Research Manager resume, offering insights on how to optimize each segment to capture the attention of prospective employers.

1. Contact Information

At the pinnacle of your resume, ensure your contact information is prominent and accessible. This section is the conduit for potential employers to initiate dialogue regarding employment opportunities.

Include your full name, a professional email address, and your phone number. If applicable, add your LinkedIn profile or personal website, ensuring they are current and professional.

While the inclusion of a home address is optional, it may be advantageous if the role has a geographical preference.

Accuracy is paramount; double-check this section for any inaccuracies before submitting your resume.

2. Professional Summary

The Professional Summary is a succinct yet compelling narrative that introduces your career highlights, core competencies, and significant achievements. It's the first impression you make, so it must be engaging.

Emphasize your mastery of market research methodologies, data analysis, project management, and strategic planning. Showcase your leadership acumen and your track record of delivering results.

Customize this section for each application, aligning it with the job description to reflect the employer's most sought-after skills and experiences.

3. Work Experience

The Work Experience section is the backbone of your resume, illustrating your professional journey and capacity to excel as a Market Research Manager.

• Start with your job title, followed by the company's name and your tenure.
• List your responsibilities and achievements, using bullet points for clarity.
• Quantify your accomplishments with data where possible, and use action verbs to convey your contributions dynamically.

Align your experience with the job description to which you are applying, enhancing your candidacy for the role.

4. Skills and Competencies

This section is a showcase of your market research toolkit, encompassing both technical and interpersonal skills.

• Detail your research and analytical prowess, project management expertise, and communication skills.
• Include technical knowledge such as proficiency with statistical software and an understanding of marketing principles.

Customize your skills list to match the job requirements, emphasizing the most relevant competencies.

5. Education and Certifications

Your academic background and professional certifications provide credibility and substantiate your qualifications for the Market Research Manager role.

• List your degrees, specialized training, and any relevant certifications, such as PRC or CMRA.
• Include continuing education efforts to demonstrate your commitment to staying current in the field.

Organize this section in reverse chronological order, presenting your most recent and relevant educational achievements first.

6. Achievements and Awards

Highlighting your professional accolades and recognitions, this section offers concrete proof of your expertise and dedication to market research excellence.

Quantify your achievements and include any industry-specific awards or honors that underscore your proficiency and success in the field.

7. References

While not always included on the resume, a well-curated list of references can affirm your professional standing and work ethic.

Select references who can attest to your market research management skills and provide their contact details for potential employers to follow up.

By meticulously crafting each section of your Market Research Manager resume, you can present a compelling narrative of your professional capabilities, making a strong case for your candidacy in any job application.

Related Resume Examples

• Market Research Analyst
• Marketing Research Analyst
• Market Research Assistant
• Market Research Associate
• Market Research Interviewer
• Market Researcher

Research Project Manager Resume Sample

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Work Experience

• Follows quality assurance procedures to ensure quality and accuracy; identifies and communicates potential problems to appropriate colleagues to drive a resolution
• Coordinates and manages internal data collection activities to client specifications, on time and on budget
• Develops an understanding of the company’s product portfolio and demonstrates an ability to facilitate and support the delivery of new and expanded products/services
• Key involvement with client interactions, internal process improvement, consultation and value-add services
• Interest in lifestyle behavior change, chronic disease prevention, and women’s health in diverse populations
• Understanding of IRB processes; able to prepare IRB applications and progress reports
• Experience promoting recruitment and retention of study participants
• Contribute to grant proposals, abstracts, manuscripts, and executive summaries
• Participate in determining appropriate research design, providing recommendations, as appropriate
• Prepare cost estimates of individual projects for review and input
• Develop draft reports and presentations for review/approval and assist in presentation delivery
• Support the development and maintenance of strong client relationships through attention to detailed client requirements and being proactive and responsive in any client dealings
• Aid with the management of client relationships and of account development by engaging in understanding client business issues, and contributing to the alignment of research solutions with their marketing needs
• Collaborate with other Kantar client service team members to ensure superior account servicing
• Convey and promote the broad range of product and service offerings of the Kantar brands
• Expand and develop business with new and existing clients by assuming direct responsibility for studies
• – Assist with proposal development and collaborate with RENCI PIs and Finance Office to develop associated budgets. Provide additional project management to RENCI proposal process to include tracking and gathering of required materials, researching submission requirements, and creating final documents. Coordinate with RENCI Finance Office to assure timely submissions
• – Direct and supervise the work of one or more Graduate Assistants or other student/temporary employees
• Program Management (60%)
• In support of diagnostic development activities, assist TTO Directors in preparation of IRB submissions, data and sample collection protocols, ICFs, data collection, development of grant proposals, publication preparation, and presentations
• Works with Cedars-Sinai’s Clinical Research Coordinators and external CRO’s to coordinate clinical studies to sample collection objectives, timelines and targets
• Serves as liaison between internal and external stakeholders to ensure program milestones are met
• Manages and completes projects for the Director of IP Portfolio Management and Licensing, including but not limited to: market reports, technology dossiers, strategic initiatives, and business development projects
• Provides support as need to the Office of Legal Affairs and Technology Transfer’s Legal Counsel in executing and managing workflow for patent licenses and options, confidential disclosure agreements, inter-institutional agreements, technology research and development agreements and other collaboration agreements
• Serves as a resource to other TTO staff and shares information on diagnostic development program with the team
• Serve as Clinical Study Project leader and/or Clinical Affairs representative on assigned project teams and/or Product Development Process (PDP) teams to provide clinical guidance, strategy, and support for the development of new technologies, new products, and extended product claims

Professional Skills

• Excellent writing skills & presenting skills
• Strong organizational and time management skills, demonstrating an attention to detail, to meeting deadlines, and to prioritizing competing demands
• Excellent verbal and written communication with internal/external clients using logical reasoning and problem solving skills
• Strong project management experience with ability to maintain good time management while prioritizing and delivering against multiple deadlines
• Excellent skills in analyzing and solving problems
• Excellent problem-solving and analytical thinking skills
• Strong interpersonal skills; ability to build productive working relationships and influence

How to write Research Project Manager Resume

Research Project Manager role is responsible for organizational, research, interpersonal, computer, software, analytical, english, analysis, database, clear. To write great resume for research project manager job, your resume must include:

• Your contact information
• Work experience
• Skill listing

Contact Information For Research Project Manager Resume

The section contact information is important in your research project manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

• First and last name
• Telephone number

Work Experience in Your Research Project Manager Resume

The section work experience is an essential part of your research project manager resume. It’s the one thing the recruiter really cares about and pays the most attention to. This section, however, is not just a list of your previous research project manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular research project manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Research Project Manager resume experience can include:

• Demonstrated experience or similar skills in writing, proofreading, editing publications for scientific journals material
• Proven excellent scientific writing and editing skills
• Proven skills in managing staff and coordinating projects in an academic environment. Established experience as a team leader
• Good public relations -- good interpersonal skills with managers and administrative staff
• Effectively guide and assist junior staff, teaching job skills, as required
• Excellent writing skills, particularly scientific writing (professional journals, posters, summaries, etc.)

Education on a Research Project Manager Resume

Make sure to make education a priority on your research project manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your research project manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

• School you graduated from
• Major/ minor
• Year of graduation
• Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Research Project Manager Resume

When listing skills on your research project manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical research project manager skills:

• Excellent project and time management skills combined with strong demonstrated organizational and multi-tasking skills
• Proven excellent scientific writing and editing skills. Demonstrated ability and knowledge of financial administration and grant writing
• Strong project management skills and experience to work cross-functionally and in multi-cultural teams (matrix organizations)
• Excellent verbal and written communication skills, strong attention to detail
• Working knowledge of project management software solutions, including skills in critical path analysis. MS Project and/or Planisware experience is an advantage
• Strong leadership skills including meeting facilitation, cross-functional team integration, strategic thinking and advising

List of Typical Experience For a Research Project Manager Resume

Experience for clinical research project manager resume.

• Good analytical skills including analyzing complex data, with attention to detail and accuracy
• Excellent organizational, communication and decision-making skills
• Outstanding coordination, communication, interpersonal and organizational skills
• Meeting management /facilitation skills /teamwork
• Demonstrated ability to be flexible, handle multiple and shifting priorities, and a proactive approach in solving inefficiencies
• Experience managing large research or clinical datasets essential; experience with relational databases especially desired
• Advanced computer skills required, including database software and statistical software packages for data analysis

Experience For Market Research Project Manager Resume

• Prior working experience with clinical or behavioral research projects
• Prior project management experience helping to design, implement, and manage data and research projects
• Prior experience in running clinical trials
• Prior working experience with Microsoft Office, Endnote, and REDCap
• Prior working experience with NIH, or other federal agency, grants
• Training/experience as a clinical monitor
• Complying with principals of Good Clinical Practice
• Experience with budgeting (tracking and forecasting)

Experience For Senior Research Project Manager Resume

• Experience in gathering, analyzing, and interpreting large datasets
• Related experience working in a clinical, academic research, or similar setting
• Experience with interpreting and ensuring compliance with regulatory policy
• Advanced skill in conducting patient interviews, psychiatric assessments, performing a wide variety of psychiatric scales in both English and Spanish
• Experience in data collection, cleaning and reporting
• Project planning role experience, preferably in healthcare or healthcare informatics relating to services and/or software

Experience For Retrospective Research Project Manager Resume

• Managing diverse teams, with the ability to develop strong team relationships and bring individuals together to focus on team goals
• Experience in encouraging and supporting entrepreneurial activity
• Market research and/or experience recruiting professionals and executives for research purposes
• Demonstrated expert knowledge of policies, procedures and business rules relating to AIS and Network Cooperative Group audit processes
• Experience in clinical or clinical research setting
• Adapt plans and priorities to evolving goals
• Experience managing sample vendors
• Relevant project management experience working on market research projects
• Good understanding of research concepts and methodologies with the ability to apply identifiable functional knowledge

Experience For Financial & Research Project Manager Resume

• Demonstrate passion and commitment to promoting education reform agenda
• Experience in English Language and Disciplinary Literacy teaching in public middle and high schools
• Experience in reading medical records
• Experience conducting quantitative and qualitative analyses
• Experience working with computers and MS Office software environment

Experience For Medical Affairs Research Project Manager Resume

• Experience in project management for studies involving multiple sites and multiple investigators
• Experience in grant and proposal writing desirable
• Experience building research databases
• Experience in applied research setting, with focus on outcomes and/or academic research
• Discretion and solid judgment in handling extremely sensitive patient information

Experience For Clinical Trials Research Project Manager Resume

• Proven ability to develop and refine broadly outlined research studies Standard Operating Procedures (SOPs), projects and protocols
• Experience working with cross-functional teams and remote team members
• Experience using Microsoft Office, with advanced knowledge of Excel
• Experience using Adobe Acrobat
• Regulatory documentation; IND preparation and filing experience
• Experience with database administration in an academic or hospital setting

Experience For Phase Clinical Research Project Manager Cancer Center Protocol Office Resume

• Demonstrated proficiency in managing projects and project support staff
• Demonstrated ability to influence senior colleagues to meet demanding project
• Experience in basic office management and a familiarity with fundamental accounting practices
• Experience overseeing field research to inform policy and practice
• Demonstrated knowledge and expertise in ECE teaching, professional development and technical assistance
• Strong background in academic research and writing
• Demonstrated background/ability or working with clinical studies and clinical research team members at all levels

Experience For Clinical Research Project Manager, ED Resume

• Excellent attention to detail / proofing data
• Establish and maintain effective working relationships with physicians, nurses and other medical staff, patients, and sponsor representatives
• Experience in infectious disease or non-communicable disease research in developing countries
• Proven track record in training research personnel
• Experience in clinical trials coordination, study monitoring, and project management
• Oversees the design, execution, and effectiveness of study protocols for data collection, data sharing, data management, and data usage and storage

Experience For Customer Research Project Manager Resume

• Strong interest in learning new things and be science driven
• Five or more years of related project management experience in a research / lab setting
• Experience managing multiple large databases
• Comfortable collaborating with people of all levels with different education, experience and fields of study
• Some experience with hybrid, distance learning approaches
• At least two years’ related administrative working experience
• Strong interest in contributing to biological or clinical research
• Experience managing complex, inter institutional projects with complex milestones

List of Typical Skills For a Research Project Manager Resume

Skills for clinical research project manager resume.

• Excellent interpersonal/communications skills and a good command of English language, including medical and scientific terminology
• Demonstrated strong project management skills, but not necessarily applied to
• Demonstrated planning and management skills
• Strong technology/computer skills including Microsoft Office Suite, database maintenance and social media
• Very strong verbal and written communication skills, including the ability to write manuscripts and reports
• Demonstrated PM skills; meeting project timelines and budgets
• Excellent communication skills and the ability to work independently and with confidence around senior management

Skills For Market Research Project Manager Resume

• Demonstrate interpersonal skills and be clearly perceived by clients as being knowledgeable and providing value,
• Good interpersonal skills and the ability to appropriately interface with all levels of management,
• Strong organizational skills, attention to detail, flexibility to take on new responsibilities as they arise, and ability to multi-task
• Strong interpersonal skills, along with the ability to interact with a diverse group of faculty, administrators and external stakeholders
• Excellent attention to detail, organizational skills, and ability to balance multiple tasks simultaneously
• Excellent ability to work effectively across and with several groups and teams
• Bring project management experience and demonstrated success with managing complex high-stakes projects and collaborations
• Working independently, effectively providing recommendations to the Executive Director and organization leadership
• Coming into this role with a solid experience and a few relevant achievements in user research and/or analytics of your own

Skills For Senior Research Project Manager Resume

• Developing knowledge of research processes and skills
• Prior working experience creating, monitoring, and managing budgets
• Prior working experience with daily, monthly & annual financial activities including transactions, analysis, & reporting
• Exceptional computer skills (including operating systems, word processing, database, electronic mail, Internet, and spreadsheets)
• Leadership, independent thinking, and problem-solving skills are essential

Skills For Retrospective Research Project Manager Resume

• Well-developed understanding of the priorities, operation and strategy of relevant funding bodies as evidenced by a track record of funded research
• Prior experience in online conferencing platforms, e.g. WebEx, GotoMeeting or Zoom
• Prior experience in scheduling multi-participant meetings and using Doodle.com to identify available times
• Proven experience working with individuals with a mental illness and conducting assessments in a board and care facility
• Demonstrated experience eliciting clinical information from patients and making appropriate clinical decisions
• Superb communication skills in speaking and writing
• Prior working experience in an academic or research setting

Skills For Financial & Research Project Manager Resume

• Computer skills necessary for analyses, data acquisition, literature searches, data sharing, report presentation, etc
• Effectively supporting PIs with trial operations expertise
• Perform effectively in a team environment, collaborating professionally with other departments such as Regulatory Affairs, and Quality Assurance
• Demonstrated experience coordinating quality custom research study designs for multiple strategic clients’ projects simultaneously
• Extensive research experience, with several years’ experience in a senior leadership role overseeing research projects
• Proven experience of working in Pre-clinical, Phase I, Phase II and III
• Prior experience working with talent networks and State department of labor
• Prior working experience with website development and maintenance
• Strong knowledge of cancer cell biology. 3+ years working experience with cancer model systems/immunology/cancer generation is needed

Skills For Medical Affairs Research Project Manager Resume

• Superior and demonstrated experience with database management including quality control procedures (Excel, File Maker Pro, Access)
• Communicate effectively across different groups of people, keeping the wider team up to date
• Prior working experience with global health projects
• Data analysis skills and proactive problem solving abilities
• Interest in continuously learning new skills and technologies because it’s fun
• Significant proven clinical research industry experience is highly beneficial

Skills For Clinical Trials Research Project Manager Resume

• In depth proven experience in project management, clinical research and drug development
• Prior experience in either a CRO, Biotechnology or Pharmaceutical Company
• Proven experience in either Clinical System Implementation, Change Management or Business
• Apply project management knowledge, skills, tools and techniques to project deliverables, processes, and systems
• Proven experience of mentoring staff and managing their performance
• Intermediate skills with SharePoint (organize and administer a SharePoint team site)
• Prior experience working under GLP regulations (for example, as a study director, or as an analyst/lab director generating data under GLP etc)

Skills For Phase Clinical Research Project Manager Cancer Center Protocol Office Resume

• Outstanding research or management experience in some area of computer science and engineering
• Training and experience in evaluation methods
• Training in good clinical practices and protection of human subjects
• Proven track record of attracting, expanding and upholding client relationships with an enthusiasm and interest in contributing to the growth of the business
• Experience designing, constructing, administering and analyzing survey instruments

Skills For Clinical Research Project Manager, ED Resume

• Five years’ experience in administering education and training programs, grant-writing, curriculum development, and/or educational programming
• Experience in clinical monitoring while conducting or overseeing multi-site, hospital-based trials
• Experience of leading and successfully initiating and implementing change
• Experience managing staff, e.g., hiring, training, and supervision
• Extensive experience collecting, evaluating, and summarizing scientific data
• Experience in survey programming logic, testing surveys

Skills For Customer Research Project Manager Resume

• Manage multiple study database(s) and work with programmers in developing and upgrading the database and intervention to ensure maximum effectiveness
• Experience working in a clinical, academic, research, or similar setting
• Experience developing and maintaining computerized databases
• Demonstrated success supervising and mentoring adults
• Demonstrated ability and expertise managing and strategic planning for medium to large research projects
• Experience working on projects that include supervising community health workers or similar lay health workers
• Skill in developing innovative and entrepreneurial avenues for new training programs
• Demonstrated track record of participating and enrolling patients in clinical research

List of Typical Responsibilities For a Research Project Manager Resume

Responsibilities for clinical research project manager resume.

• Demonstrated experience analyzing and organizing human research data
• Skills in database management and performing descriptive statistical analyses
• Work independently, effectively evaluate and respond to critical situations, and use sound judgment in making decisions
• Supports employees with clear direction and help with problem-solving skills if necessary
• Oversees and effectively communicates with project team and external resources

Responsibilities For Market Research Project Manager Resume

• Adept time management skills and ability to work well under pressure
• Manuscript writing and grant writing experience
• Solid understanding of the drug development process including GCP and FDA Code of Federal Regulations
• Three or more years of related project management experience in a research / lab setting
• Develop effective working relationships with stakeholders internally and externally to benefit the broader partnership with the client
• Experience conducting population-based research and recruitment of study participants
• Experience managing researchers
• Proven knowledge of marketing research practices and principles
• Proven ability to make original contribution to the research design and development of studies related to psychosis and/or aging

Responsibilities For Senior Research Project Manager Resume

• Data collection and reporting experience
• Experience with SAS or SQL, or other data management, reporting and query tools
• Maintain strong working relationship with multicenter PIs and staff
• Experience in Medical Device Clinical Affairs, Product Development, Marketing, and Management in a fast paced environment
• Track human subjects and good clinical practices training for field staff and arrange for field trainings as needed
• Demonstrates confidence in client interactions and communications
• Five years’ experience in an educational or social science program evaluation
• Multi task and adjust priorities in a dynamic work environment
• Assuring project teams meet deadlines and maintaining an ongoing working relationship with research team including external investigators

Responsibilities For Retrospective Research Project Manager Resume

• Serving as a trainer/mentor to study site and sub-site personnel, designing training & educational materials as needed
• Enlisting, maintaining and assuring protocol compliance for all patients on clinical trials
• Resolving complaints that occur during the fieldwork to both the clients and Lightspeed GMI’s satisfaction
• Working alongside the relevant teams, ensure activities relate to process or reporting
• Writing and preparing first drafts of manuscripts
• Scheduling and facilitating research team meetings and conference calls
• Tracking of milestones and reporting on progress to CCRO management and PI
• Presenting and leading at site initiations or trial kick off meetings

Responsibilities For Financial & Research Project Manager Resume

• Meeting regularly with study teams to monitor study progress and assist with overcoming issues that impede study progress
• Ensuring all data is collected according to protocol
• Managing and performing QA functions in electronic data capture systems (e.g., RedCAP, OnCore)
• Working with the Business Development team to ensure services are delivered to the required standard
• Reporting, Technology Solutions)
• Assisting with preparation and drafts of scientific and budgetary sections of grant applications
• Including executive management
• Assisting PI with initial IRB applications and subsequent amendments

Responsibilities For Medical Affairs Research Project Manager Resume

• Working with external collaborators to track and manage lab samples
• Working closely with Research Coordinator to manage patients in epidemiological studies
• Understanding of online panels
• Understanding of University environment
• Understanding of the Research Process

Responsibilities For Clinical Trials Research Project Manager Resume

• Reporting of safety and endpoints to the study sponsor, FDA and IRB
• Serving as a liaison between the UC Cancer Institute, study sponsor(s) and sub-site(s)
• Ensuring all research is conducted per federal, state and institutional guidelines
• Maintaining accurate clinical documentation for patients on research protocol
• Adhering to applicable federal, state and local regulations for conduct of clinical research
• Providing education to staff and patients
• Working closely with Research Coordinator(s) to help manage epidemiological studies

Responsibilities For Phase Clinical Research Project Manager Cancer Center Protocol Office Resume

• Works in collaboration with other functional area leads providing accurate labor forecasts, reviewing pass-through costs and ensuring timely invoicing
• Serve as a technical partner with senior staff in proposing, planning, designing and implementing development projects
• Adept at using technological resources including MS Office including Excel, and an aptitude for using web-based survey tools
• 3). Meeting planning, Agenda writing and note taking
• Oversee project fiscal management (e.g., monitoring expenses, facilitating contracts, ordering materials)
• Initiate and coordinate the hiring of any new staff needed. Expedite hiring through well-written job descriptions and widespread advertising
• Manage the research funding of this project, including the handling of all invoices and accounts
• Implements new and ongoing research studies, including complex multi-country projects, using appropriate methodologies and matrix management

Responsibilities For Clinical Research Project Manager, ED Resume

• Execute and manage the development, fielding, programming and/or data processing of quantitative and qualitative market research
• Collects data/documents process (completing /collecting source documentation, CRF completion, AE/SAE reporting, query resolution, etc.)
• Ensures project design meets client needs by providing consultation to clients concerning online research best practices
• Coordinate the design and implementation of recruitment, consenting, enrollment, and tracking of patients for studies
• Responsible for IRB submissions, correspondence and regulatory binders, including amendments and continuing reviews

Responsibilities For Customer Research Project Manager Resume

• Manage YouTube and health tracking research projects, including day-to-day management of local studies and coordination for global study
• Lead the ongoing process around enabling team to ensure source data is entered in a timely manner in relevant systems
• Maintain an appropriate level of knowledge and understanding regarding project issues
• Participate in program planning and evaluation to provide fiscal year operating budgets for research projects
• Coordinate research and administrative activities, ensuring all projects are completed according to project/study timelines
• Organize and facilitate regular status meetings with the 2 FHCRC project teams, preparing and distributing minutes, agendas, and other materials as needed
• Organize and facilitate regular status meetings with project team, preparing and distributing minutes, agendas, and other materials as needed
• Manage multiple projects of varying sizes and duration including large projects that incorporates both the business and technical aspects of the project
• Liaise with business development, regulatory, legal, finance, and research data departments to co-lead proposal development, project contracting, and invoicing

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• • Oversaw the redesign of the company’s website, improving user experience and resulting in a 25% increase in site engagement metrics.
• • Executed multiple simultaneous projects, consistently delivering on budget with savings of up to 10% through strategic vendor negotiations.
• • Compiled and analyzed performance data, providing actionable insights that led to a 20% efficiency gain in marketing operations.
• • Initiated and led a digital transformation project that consolidated various marketing platforms, saving the company $200K annually.
• • Developed a content marketing strategy that increased website traffic by 40%, with a corresponding growth in customer engagement metrics.
• • Spearheaded a customer segmentation initiative, using data analytics to tailor campaigns, resulting in a 50% improvement in target reach.
• • Managed a team of 8, fostering collaboration between product marketing and IT, which shortened project delivery times by 15%.
• • Negotiated contracts with new software suppliers, enhancing team productivity by integrating cutting-edge project management tools.
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5 Marketing Project Manager Resume Examples & Guide for 2024

When crafting your marketing project manager resume, remember to highlight your strategic planning expertise. Your ability to develop and execute marketing plans must be evident. On your resume, showcase your proficiency in managing budgets and timelines. Don't forget to illustrate your successes with metrics and outcomes.

All resume examples in this guide

Traditional

Resume Guide

Resume Format Tips

Resume Experience

Skills on Resume

Education & Certifications

Resume Summary Tips

Additional Resume Sections

Key Takeaways

As a marketing project manager, articulating your unique blend of creative vision and practical project management skills in a succinct resume can be a daunting challenge. Our guide provides you with targeted advice and examples that will help you distill your diverse experiences into a compelling narrative, elevating your resume above the competition.

• Which sections do you need to include in your resume to meet recruiters' requirements;
• How to write your marketing project manager resume experience section - even if you have don't have little to no work experience;
• Real-life professional examples to guide you how to write the most important marketing project manager resume sections;
• Adding even more sections so your marketing project manager resume stands out with professionalism and your personality.

We've also selected some of the best (and most relevant) resume guides for the marketing project manager role you're applying for:

• Digital Marketing Account Manager Resume Example
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• Email Marketing Manager Resume Example
• Analytics Manager Resume Example
• Fashion Marketing Resume Example
• Experiential Marketing Resume Example
• Field Marketing Manager Resume Example
• Public Relations Manager Resume Example
• International Marketing Manager Resume Example
• Product Marketing Resume Example

Enhancing your marketing project manager resume: format and layout tips

Four popular formatting rules (and an additional tip) are here to optimize your marketing project manager resume:

• Listing experience in reverse chronological order - start with your most recent job experiences. This layout helps recruiters see your career progression and emphasizes your most relevant roles.
• Including contact details in the header - make sure your contact information is easily accessible at the top of your resume. In the header, you might also include a professional photo.
• Aligning your expertise with the job requirements - this involves adding essential sections such as experience, skills, and education that match the job you're applying for.
• Curating your expertise on a single page - if your experience spans over a decade, a two-page resume is also acceptable.

Bonus tip: Ensure your marketing project manager resume is in PDF format when submitting. This format maintains the integrity of images, icons, and layout, making your resume easier to share.

Finally, concerning your resume format and the Applicant Tracker System (ATS):

• Use simple yet modern fonts like Rubik, Lato, Montserrat, etc.
• All serif and sans-serif fonts are friendly to ATS systems. Avoid script fonts that look like handwriting, however.
• Fonts such as Ariel and Times New Roman are suitable, though commonly used.
• Both single and double-column resumes can perform well with the ATS.

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If the certificate you've obtained is especially vital for the industry or company, include it as part of your name within the resume headline.

Traditional sections, appreciated by recruiters, for your marketing project manager resume:

• Clear and concise header with relevant links and contact details
• Summary or objective with precise snapshot of our career highlights and why you're a suitable candidate for the marketing project manager role
• Experience that goes into the nuts and bolts of your professional qualifications and success
• Skills section(-s) for more in-depth talent-alignment between job keywords and your own profile
• Education and certifications sections to further show your commitment for growth in the specific niche

What recruiters want to see on your resume:

• Proven experience in developing and executing successful marketing campaigns
• Strong project management skills including timeline management, budget allocation, and cross-functional team leadership
• In-depth knowledge of marketing strategies, channels, and branding
• Experience with marketing analytics tools and the ability to translate data into actionable insights
• Excellent communication and interpersonal skills to work effectively with clients, vendors, and internal teams

Five dos for building your marketing project manager resume experience section

The best strategic approach to your marketing project manager resume experience section is to support your particular responsibilities with actions and achievements.

For example, you could list:

• Up to six responsibilities in your day-to-day work, supported by why they're important for your role, department, or organization;
• Experience items that have helped you sustain and enhance your technical knowledge within the field, or, perhaps, have helped you grow as a professional;
• Any metrics that pinpoint your success within your past roles;
• How you've solved specific problems in your day-to-day work;
• Strategies and solutions you've implemented for growth - and how that growth was measured.

The marketing project manager resume experience is your best shot at making a good first impression on recruiters. That's why we've included some real-world professional examples to get you thinking about how you present your experience:

• Spearheaded a cross-functional team of 20+ members to launch a successful branding campaign, leading to a 30% increase in brand recognition across key demographics for Google.
• Managed an annual marketing budget of $5 million, optimizing spend across various channels to exceed lead generation targets by 15%.
• Introduced agile project management methods, shortening project delivery time by 25% and enhancing collaboration between the creative and technical teams.
• Led the digital transformation project for marketing operations at IBM, integrating AI analytics tools which improved campaign ROI by 20%.
• Developed and managed a portfolio of 50+ digital projects simultaneously, maintaining an on-time delivery rate of 98%.
• Collaborated with the sales team to implement a CRM system that increased sales productivity by 40%.
• Coordinated an integrated marketing strategy for Facebook, aligning online and offline channels and increasing overall campaign effectiveness by 35%.
• Negotiated with external vendors to reduce marketing material costs by 20% without sacrificing quality.
• Implemented a customer segmentation strategy that improved targeted communications and lifted conversion rates by 18%.
• Orchestrated the global launch of a new software product for Microsoft, coordinating marketing efforts in 12 countries and achieving 150% of the projected year-one sales target.
• Drove the adaptation of marketing content for local markets, ensuring cultural relevance and legal compliance, which improved local engagement by 45%.
• Built and maintained partnerships with key international stakeholders, expanding market reach and driving a 20% increase in global market share.
• Assisted in the management of a product launch at Amazon that generated $10 million in revenue within the first six months.
• Streamlined cross-departmental communication, reducing project misalignment by 30% and increasing team efficiency.
• Conducted comprehensive market analysis that identified emerging trends, informing strategic decision-making and enabling the capture of a key market segment.
• Developed a robust marketing analytics platform for Salesforce which provided real-time campaign insights, boosting overall campaign engagement by 25%.
• Led the internal technology team in the integration of marketing automation software, which decreased the sales cycle duration by 20%.
• Facilitated workshops and training sessions for the marketing department on utilizing new tech tools to improve productivity and effectiveness.
• Managed a large-scale social media campaign for Nike resulting in a 50% boost in online engagement and a 25% increase in e-commerce sales over three months.
• Coordinated with influencers and brand ambassadors to ensure consistent messaging, which increased brand visibility and contributed to a 10% uptick in overall market share.
• Utilized data-driven decision-making to refine campaign tactics, achieving a 35% improvement in lead conversion rates.
• Developed and executed a long-term strategic marketing plan for Apple that captured an additional 5% market penetration in the highly competitive tech sector.
• Organized a series of product-related workshops and events that enhanced customer engagement and loyalty, resulting in a 15% uplift in repeat customer rates.
• Led a multi-disciplinary team in a complex market research initiative that yielded significant insights into consumer behavior, guiding future product development.

Quantifying impact on your resume

• Include the percentage increase in lead generation from marketing campaigns you managed.
• Highlight the number of successful projects you led, focusing on scale and scope.
• Detail the exact budget you've managed for marketing campaigns, demonstrating financial acumen.
• Mention the conversion rate improvements achieved through your optimization strategies.
• Showcase the growth in social media engagement and follower count during your tenure.
• List any cost savings realized from process improvements or negotiations you spearheaded.
• Provide the revenue impact of marketing initiatives you helped drive.
• Quantify the size of the teams you've supervised and coordinated in any marketing effort.

Action verbs for your marketing project manager resume

Four quick steps for candidates with no resume experience

Those with less or no relevant experience could also make a good impression on recruiters by:

• Taking the time to actually understand what matters most to the role and featuring this within key sections of their resume
• Investing resume space into defining what makes them a valuable candidate with transferrable skills and personality
• Using the resume objective to showcase their personal vision for growth within the company
• Heavily featuring their technical alignment with relevant certifications, education, and skills.

Remember that your resume is about aligning your profile to that of the ideal candidate.

The more prominently you can demonstrate how you answer job requirements, the more likely you'd be called in for an interview.

Recommended reads:

• Should I Put In An Incomplete Degree On A Resume?
• How to List GPA on Your Resume

The more trusted the organization you've attained your certificate (or degree) from, the more credible your skill set would be.

Marketing Project Manager skills and achievements section: must-have hard and soft skills

A key principle for your Marketing Project Manager resume is to prominently feature your hard skills, or the technologies you excel in , within the skills section. Aim to list several hard skills that are in line with the job's requirements.

When it comes to soft skills, like interpersonal communication abilities and talents , they're trickier to quantify.

Claiming to be a good communicator is one thing, but how can you substantiate this claim?

Consider creating a dedicated "Strengths" or "Achievements" section. Here, you can describe how specific soft skills (such as leadership, negotiation, problem-solving) have led to concrete achievements.

Your Marketing Project Manager resume should reflect a balanced combination of both hard and soft skills, just as job requirements often do.

Top skills for your marketing project manager resume:

Project Management

Digital Marketing

Market Research

Content Management Systems

Data Analysis

Search Engine Optimization (SEO)

CRM Software

Budget Management

Advertising

Social Media Marketing

Communication

Problem Solving

Time Management

Strategic Thinking

Adaptability

Attention to Detail

Negotiation

If you failed to obtain one of the certificates, as listed in the requirements, but decide to include it on your resume, make sure to include a note somewhere that you have the "relevant training, but are planning to re-take the exams". Support this statement with the actual date you're planning to be re-examined. Always be honest on your resume.

Including your education and certification on your marketing project manager resume

The significance of your resume education section is paramount. It can show your diverse talents and experiences that are relevnt to the position.

• Incorporate educational qualifications, mentioning the institution and period.
• If you're on your academic journey, pinpoint your expected completion date.
• Opt for leaving out degrees that don't serve the job's purpose.
• Provide an overview of your educational experiences if it spotlights your milestones.

When recruiting for marketing project manager roles, candidates with relevant education and certification definitely stand out amongst competitors.

Showcase your academic background in the best way possible by:

• Listing all degrees and certifications that are part of the candidate qualifications in the marketing project manager advert
• Including any extra certificates, if they make sense to your application
• Not going over the top in details - the certificate name, institution, and dates are enough
• If you're in the process of obtaining a degree or certificate that's relevant to the job, include your expected graduation/certification dates

The education and certification sections help back up your application with years of experience in the industry or niche.

Select some of the most cutting-edge or applicable credentials for your next marketing project manager application from our list:

The top 5 certifications for your marketing project manager resume:

• Project Management Professional (PMP) - Project Management Institute
• Certified ScrumMaster (CSM) - Scrum Alliance
• Professional Certified Marketer (PCM) - American Marketing Association
• Google Analytics Individual Qualification (GAIQ) - Google
• Digital Marketing Professional Certification (CDMP) - Digital Marketing Institute

Showcase any ongoing or recent educational efforts to stay updated in your field.

• Should You Include Eagle Scout On Your Resume?

Marketing Project Manager resume summary or objective? The best choice is based on your experience

If you're wondering about the relevancy of the resume summary or the resume objective to your Marketing Project Manager application - here's the truth.

The summary and objective provide recruiters with your expertise and accomplishments at a glance, within an up-to-five-sentence structure.

The difference is that the:

• Resume objective is also more focused on emphasizing your career goals. The objective is the perfect fit for (potentially more junior) candidates who'd like to balance their relevant experience with their career goals.
• Resume summary can provide you with space to also detail the unique value of what it's like to work with you. Marketing Project Manager candidates who have many noteworthy accomplishments start from the get-go with their summary.

Ensure that either type of resume introduction presents your Marketing Project Manager expertise in the best light and aligns it with the job advert.

The more details you can provide with numbers, the more compelling your resume summary or objective will be.

Real-world Marketing Project Manager candidates follow these frameworks in writing their resume summaries and objectives.

The end results are usually as such:

Resume summaries for a marketing project manager job

• Seasoned Marketing Project Manager with 10 years’ experience in leading successful campaigns for Fortune 500 companies. Expert in cross-channel marketing strategies and data analytics. Celebrated for driving a 150% increase in online engagement at TechCorp through innovative SEO and content marketing practices.
• Dynamic former Sales Director transitioning to Marketing Project Management, bringing over 12 years of experience in competitive analysis and business development. Proven record of enhancing lead generation by 200% through targeted outreach programs and strategic partnership development.
• Accomplished Marketing Specialist eager to apply 8 years of experience in branding and social media campaigns to a managerial role. Skilled in leveraging CRM software and Google Analytics to achieve a 95% customer retention rate. Recognized for orchestrating an award-winning product launch at FashionLux.
• Enthusiastic educator making a career change, with a PhD in Psychology and 7 years of experience teaching consumer behavior. Adept at curriculum development, now eager to drive tangible marketing project successes through in-depth understanding of customer motivations and market trends.
• Eager to develop a career in Marketing Project Management, bringing a fresh perspective and a Bachelor's degree in Marketing. Dedicated to mastering project management tools and strategies while significantly contributing to campaign outcomes in a dynamic industry setting.
• Ambitious recent graduate with a Master’s degree in Digital Marketing seeking to leverage academic knowledge in data-driven marketing, exceptional teamwork skills, and a passion for brand storytelling to excel in executing engaging marketing projects.

Other marketing project manager resume sections to support your expertise and skills

Recruiters are always on the lookout for that marketing project manager candidate who brings about even more value to the role.

This can be either via their personality or additional accreditations they have across the industry.

Add to your resume any of the four sections that fit your profile:

• Projects for your most impressive, cutting-edge work;
• Awards or recognitions that matter the most;
• Publications further building up your professional portfolio and accreditations;
• Hobbies and interests to feature the literature you read, how you spend your time outside of work, and other personality traits you deem may help you stand out .

Key takeaways

We've reached the end of our marketing project manager resume guide and hope this information has been useful. As a summary of our key points:

• Always assess the job advert for relevant requirements and integrate those buzzwords across various sections of your marketing project manager resume by presenting tangible metrics of success;
• Quantify your hard skills in your certificates and skills section, while your soft skills in your resume achievements section;
• Ensure you've added additional relevant experience items, such as extracurricular activities and projects you've participated in or led;
• Use both your resume experience and summary to focus on what matters the most to the role: including your technical, character, and cultural fit for the company.

Looking to build your own Marketing Project Manager resume?

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• Marketing Project Manager Resume Example

Resume Examples

• Common Tasks & Responsibilities
• Top Hard & Soft Skills
• Action Verbs & Keywords
• Resume FAQs
• Similar Resumes

Common Responsibilities Listed on Marketing Project Manager Resumes:

• Develop and execute marketing plans and strategies
• Manage and coordinate cross-functional teams to ensure project success
• Conduct market research and analysis to identify trends and opportunities
• Create and manage project timelines and budgets
• Collaborate with creative teams to develop marketing materials and campaigns
• Monitor and report on project progress and performance
• Identify and mitigate project risks and issues
• Coordinate and manage events and trade shows
• Develop and maintain relationships with key stakeholders and partners
• Continuously evaluate and improve marketing processes and strategies

Speed up your resume creation process with the AI-Powered Resume Builder . Generate tailored achievements in seconds for every role you apply to.

Marketing Project Manager Resume Example:

• Spearheaded the development of detailed project plans and timelines that guaranteed on-time completion of activities, resulting in project successes
• Implemented marketing strategies, tactics and measurement plans that were designed to meet organizational objectives and make a lasting impact on stakeholders
• Discovered and communicated possible areas of improvement to optimize the project life-cycle, resulting in greater efficiency and ROI
• Constructed and distributed project-related reports that gave clients and stakeholders a clearer understanding of the project's progress and outcome
• Researched and analyzed market trends and competitive information to inform project decisions and assess the performance of initiatives
• Created successful internal communication plans that increased engagement and resulted in more fulfilled customer feedback
• Oversaw projects from inception to completion, ensuring all tasks, budgeting, and resources adhered to established policies and procedures
• Utilized state-of-the-art project delivery methods to measure, evaluate and assess the success of projects
• Produced and communicated measurable impacts on key performance indicators from the implementation of new processes and methodologies
• Strategic planning and project management
• Ability to analyze market trends and competitive intelligence
• Knowledge of project delivery methods and tools
• Facilitation and mediation of negotiations
• Outstanding written and verbal communication
• Organizational and time management skills
• Creative problem solving and decision-making
• Team building and leadership
• Ability to manage multiple competing stakeholders
• Proficient in budgeting and resource allocating
• Proven track record in creating successful campaign initiatives
• Investigating and data analysis skills
• Thorough understanding of marketing concepts, principles and theory
• Expertise in tracking key performance indicators (KPIs)
• Attention to detail and accuracy
• Results-focused approach to projects
• Technical aptitude in various software applications
• Digital Marketing
• Product Management

Top Skills & Keywords for Marketing Project Manager Resumes:

Hard skills.

• Project Management Software (e.g. Asana, Trello, Jira)
• Marketing Automation Software (e.g. HubSpot, Marketo, Pardot)
• Digital Marketing Channels (e.g. SEO, SEM, PPC, Social Media)
• Content Marketing Strategy and Execution
• Email Marketing Campaigns and Analytics
• Marketing Analytics and Reporting
• Budget Management and Forecasting
• Brand Management and Strategy
• Event Planning and Execution
• Customer Relationship Management (CRM) Software
• Sales Funnel Optimization
• Marketing Campaign Planning and Execution

Soft Skills

• Leadership and Team Management
• Communication and Presentation Skills
• Collaboration and Cross-Functional Coordination
• Problem Solving and Critical Thinking
• Adaptability and Flexibility
• Time Management and Prioritization
• Empathy and Customer-Centric Mindset
• Decision Making and Strategic Planning
• Conflict Resolution and Negotiation
• Creativity and Innovation
• Active Listening and Feedback Incorporation
• Emotional Intelligence and Relationship Building

Resume Action Verbs for Marketing Project Managers:

• Coordinated
• Implemented
• Facilitated
• Strategized
• Collaborated
• Streamlined
• Communicated
• Prioritized
• Synthesized

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Resume FAQs for Marketing Project Managers:

How long should i make my marketing project manager resume, what is the best way to format a marketing project manager resume, which keywords are important to highlight in a marketing project manager resume, how should i write my resume if i have no experience as a marketing project manager, compare your marketing project manager resume to a job description:.

• Identify opportunities to further tailor your resume to the Marketing Project Manager job
• Improve your keyword usage to align your experience and skills with the position
• Uncover and address potential gaps in your resume that may be important to the hiring manager

Complete the steps below to generate your free resume analysis.

Related Resumes for Marketing Project Managers:

Digital project manager, creative project manager, it project manager, software project manager, technical program manager, associate project manager, junior project manager, senior project manager.

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Market Research Resume Samples

The guide to resume tailoring.

Guide the recruiter to the conclusion that you are the best candidate for the market research job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies, tailor your resume & cover letter with wording that best fits for each job you apply.

Create a Resume in Minutes with Professional Resume Templates

• Work closely with colleagues based across UBS's offices in Europe, Asia, and the Americas to leverage expertise, and be the go-to person for key stakeholders in the research department including senior management and product teams
• Interpret briefs from internal equity research analysts who cover a broad range of industries including and not limited to Technology, Communications, FMCG, CPG, Pharmaceuticals, Healthcare, Financial Services, Automotive, Industrials
• Develop of archetypes, personas, user journey maps, techno-graphic segmentation, service blueprints, competitive landscape analysis and all materials to facilitate workshops
• Create compelling business cases and recommendations that drive action and support business decisions through the effective use of data, customer insight and analysis
• Work closely with external vendors and suppliers to manage fieldwork and execute on the market research studies
• Provides ad hoc as well as regular analyses to the Brand Team to support ongoing business decisions and activities in the development/refinement of commercial tactics/ strategy for the brand/molecule/therapeutic area
• Provides insights and strategies in Product Management/New Product Development that will emphasize the voice of the customer, and will result in an improved process that will generate cost efficiencies and a higher rate of success in product launches
• Developing research reports of findings for staff and management
• Works with Manager to track/maintain department budget and publications subscriptions
• Conducts or assists with special projects as assigned or requested by department or product management, as time permits
• Develop and evaluate methods and tools, source, maintain and distribute information
• Collecting and sharing information about competition, consumers trends, socio-demography trends from public sources, Nestlé Global Providers etc
• Presenting findings to staff and senior managers
• Help define, field or manage, and analyze market research projects
• Develop and direct market research planning and operating procedures, oversee vendor and project management
• Influence client decision-making by combining relevant and timely market research with analysis of business implications, and presenting compelling insights and recommendations
• Strengthen business partner relationships by providing subject matter consultation, expert guidance on the sourcing and use of research, and thought leadership
• Partner with business areas to prioritize improvement opportunities through the use of key driver analyses and linking survey results to customer behavior that impacts the bottom line
• Ensure the quality, timeliness and accuracy of market research projects; validate statistical models and methodologies used to analyze data, verify the integrity and significance of research findings, and ensure that insights are presented accurately and concisely
• Select, manage, and evaluate key market research vendors to cost-effectively execute our research programs
• Advanced knowledge of statistics and research methodology
• Create robust survey designs, questionnaires and discussion guides that address pivotal questions and use your analytical skills (using SPSS and Excel) to transform data into actionable insights
• Experience in designing, executing, and analyzing results of quantitative market research projects (including writing questionnaires and table specifications) in a leading market research agency or a consulting firm
• Experience with multiple quantitative sampling and data acquisition methods (internet, phone, face-to-face interviews, mystery audits etc.)
• Strong knowledge of quantitative research and related statistical principles
• Experience in designing and leading multi-market tracking studies for both consumer and business-to-business research
• Deep knowledge in one or more industries (FMCG, Technology, Healthcare, Financial Services etc.) and geographic

15 Market Research resume templates

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• All business marketing functions, digital marketing, creative services, events, media buying and advertising, as well as all regional marketing teams under the Global Chief Marketing Officer (CMO)
• All internal and external communications, media relations and public relations efforts of BlackRock under the Head of Global Corporate Communications
• Business management, analytics and research functions for the GMC organization under the Global Chief Operating Officer (COO)
• All brand initiatives and strategic messaging under the Head of Global Brand and the Head of Strategic Messaging
• Estimate minimum 6-8 years market research experience
• A “Can-do” attitude and a willingness to learn and succeed
• Financial services experience helpful but not essential
• Some knowledge of B2B research preferred
• Strong project management, organisational, planning and time management skills; ability to manage multiple deadlines
• Excellent written and verbal communication skills a must
• Experience dealing with both qualitative and quantitative datasets
• Proven ability of being able to articulate complex points clearly and concisely
• Proven ability of being able to tie research findings back to strategic business objectives
• Motivated with natural curiosity and a willingness to be flexible
• Capacity to work effectively and efficiently in a fast-paced and dynamic environment
• Some knowledge of statistical techniques preferable, e.g. regression analysis

Director of Market Research Resume Examples & Samples

• Work with business partners identify research needs and opportunities to set research objectives
• Design and execute the loyalty tracking study
• Integrate results from statistical analysis of the Loyalty study findings with business metrics and customer behaviors
• Develop insights and actionable recommendations and communicate findings through reports and presentations to management
• Manage offshore staff in support of ongoing study management and reporting
• Manage a budget of between $1.0-1.2M in research costs
• 7 to 10+ years of related marketing, consulting or market research experience with a college degree (Master's Degree preferred)
• Experience with loyalty and tracking research studies is required
• Experience with identifying the business implications from primary customer research/data analysis
• Experience with statistical analysis, text mining, and analyzing survey data with database information
• Experience in financial services business preferred
• Excellent organizational, project management and process management skills
• Excellent analytical skills, as demonstrated by a track record of thought leadership and problem solving activities
• Excellent oral communications, writing and presentation skills, has a deep interest in developing insights and recommendations for senior management
• Strong statistical software and PowerPoint aptitude

Market Research Senior Manager Resume Examples & Samples

• Mentors and manages a team of 3-4 researchers to become high performing team. Must have prior experience in managing analytic professionals and delegating task responsibilities
• Conducts primary research including writing requests for proposals, supplier selection and management, survey writing, interpretation and research reporting, makes methodological recommendations, and drafts survey questionnaires
• Creates analytical plan and determines which statistical methodologies are to be used while delegating project responsibilities to staff. Includes conducting statistical analyses when needed, including Cluster, Factor, Correspondence, Discriminant, and CHAID and has ability to communicate/ interpret the findings internally/ externally. Familiarity and proficiency statistical methods, applications is a must
• Creates thought-provoking insights that are relevant, strategic and actionable. Strong ability to create impactful stories through use of data-driven insights that use both creativity and analytical rigor is a must. Must also be confident and comfortable to presenting to C-level suite audience
• 6 + years consumer insights and analytics roles on vendor side, and client side experience also preferred
• 6 + years survey research design experience and training
• 6 + years using custom/ syndicated research in function with demonstrated ability to research deliver data-driven insights that answer or address specific business or customer questions
• 6+ years practical knowledge of statistical data and statistical approaches to analyzing data, market research methods, instruments, data sources, and suppliers, and how and where to gather new data, anticipates research and data needs, and develops marketing plans and research
• 4+ years’ experience in managing high-performing staff of researchers/ analytics
• Strong Experience with positioning, segmentation, brand personality, needstates, new product development
• Digital marketing experience a plus

Senior Manager, Corporate Market Research Resume Examples & Samples

• Partnering with internal clients, utilizing audience data and trend analyses to inform, support and further enhance the Marketing, Programming and Development efforts of CENTRIC
• Developing unique and thorough analyses to positively position CENTRIC in the context of the competitive media landscape utilizing ratings research
• Managing various Custom Research projects using NMR data
• Supporting ongoing Ratings Estimates Modeling initiatives for CENTRIC
• Collaborating in the creation of market positioning, presentations and other materials that showcase the value of CENTRIC
• Downloading Nielsen ratings data daily
• Handling standard duties including Overnights, Daily, Weekly and Quarterly reports
• Working closely with members of the BETN Research team and CENTRIC staff on research decks, positioning statements and other ad hoc analysis needs
• Monitoring BETN key competitive influences and issue highlights
• Attending weekly CENTRIC meetings
• 1-2 years Empirical Modeling & Forecasting is essential; experience in Programming Research/ Market Research and Proven knowledge of media math and basic media terminology
• Proficiency in NMR databases (StarTrak, Galaxy Explorer, MarketBreaks, NPower)
• Proficiency in Microsoft Word, Excel and PowerPoint
• Detail-oriented, motivated to learn with the ability to work under pressure, handle multiple projects and meet deadlines
• Strong Ratings Analysis experience is a plus
• Excellent communication skills both written and oral, is essential
• Must be able to adapt to different work style and flexibility is key
• Strong interest in pop-culture, and African-American trends is ideal

HBO Director, Market Research Resume Examples & Samples

• Direct and oversee the qualitative and quantitative research efforts related to the areas of product development and marketing for HBO on Demand (OD) and MaxOD, HBO/Max GO, Affiliate needs and Target Marketing (i.e. Hispanic, AA, College, etc.)
• Consult with senior management across client groups to determine business priorities and goals
• Identify cross-departmental opportunities for developing and sharing research (including partnering with Audience Research, Sales Analysis, Digital Analytics)) and facilitate strategy development to work toward a more cohesive overall product and brand strategy
• Maintain regular communications with clients to ensure current needs are being addressed and to be able to anticipate future issues
• Ensure consumer and marketplace insights are applied to and leveraged in strategic planning to generate effective evolution of marketing initiatives and strategic innovation for the brand
• Lead the design and execution of all primary research for client groups
• Determine strategic objectives for each study
• Approve requests for proposals and research vendor selection
• Approve survey design and methodology (including target groups, sample size and survey specifications)
• Maintain awareness and understanding of existing research methodologies and look for innovative research techniques and analyses
• Provide leadership for improving the productivity and impact of marketing research tools, methods and processes
• Ensure quality, timeliness and actionability of research analyses and presentations including
• Interpreting research results with objectivity
• Communicating and presenting results to clients and senior management on a regular basis and offering strategic recommendations
• Manage budget lines related to HBO and Cinemax research to maximize cost effectiveness of research
• Contribute to departmental goal-setting and elevating the role of Market Research within the company
• Manage one direct report

Market Research Lead Resume Examples & Samples

• Create & maintain CDI framework
• Define and socialize the Customer Discovery and Innovation framework for Canada, in consultation with the NL team, Marketing team, Strategy & BD VP, Product team and the LNI & Global CDI team
• Ensure all research efforts and CDI activity is shared and coordinated across Product/Content and GPS & DRIVE CDI and teams, LNC & interested stakeholders
• Ensure results of the research is captured and understood by all stakeholders
• Invest in people, culture & corporate responsibility
• Increase overall employee engagement score
• Progress Rule of Law & CARE initiative in Canada
• Support staff talent management & development – identify high potential, coach & ensure staff have clear development plans
• Deliver New Lexis for Canada
• On time completion of deliverables in accordance with the New Lexis Canada Project Plan managed by LNC PMO
• Effective collaboration
• Providing solid team leadership
• Embedding a customer-focus in the DNA of LexisNexis Canada
• Sound budget management
• Oversee / create a comprehensive set of imperative statements, personas (user & buyer), analysis and reports that help to inform market needs, aid strategic decision making, market commercialization and general direction for New Lexis
• Degree in Marketing, Market Research or similar field 
• 5+ years working experience

Rdbu Market Research Lead Resume Examples & Samples

• 50% - Commercial Insight team partner- Leading projects to deliver high quality, actionable business insights to commercial leadership. Act as a partner with forecasting and Insights lead; effectively lead external resources when needed to design and deliver market research projects to support and grow the BU portfolio; partnering with other Commercial COE and commercial functions
• 40% - Brand team strategy development- Commercial strategy in support of new product opportunities. Conduct appropriate research and insights to help guide investment resourcing and early positioning of opportunities and on-going product support
• 10% - Serve on multi-disciplinary teams to provide holistic business analysis from national to subnational market trends

Market Research Fellowship Resume Examples & Samples

• Coordinate with external research vendors to manage all aspects of research projects including sample programming, testing, data processing, and invoicing
• Manage communication between brand research team, external vendors and internal clients
• Track and organize data and metrics for the brand research team
• Participate in team meetings

Market Research Lead, Ophthalmics Resume Examples & Samples

• 50%: Market Research Project execution - Leading projects to deliver high quality, actionable business insights to Ophthalmics Business Unit. Serve as an Ophthalmics subject matter expert to partner and effectively lead external resources when needed to design and deliver market research projects to support and grow the BU portfolio. Collaborate with Marketing Leaders to ensure effective alignment of research to the brand objectives and provide strategic guidance to enhance and improve Market Research plans
• 30%: Brand team strategy development- Commercial strategy in support of new product commercial preparedness. Conduct appropriate research and insights to help guide investment resourcing and early positioning of product and on-going product support
• 20%: Point of contact for BU in participating and representing all GCO activities in cross-functional meetings, annual budget review process and product strategy team meetings and events
• Participate in special cross-functional teams requiring consumer research information
• Identify research needs of our internal clients and determine the most effective and efficient way to meet these needs
• Analyze results, provide recommended actions, and assess implications of research findings
• Effectively communicate to management and clients via presentations, reports and proposals
• Build marketing research plans based on marketing objectives
• Manage activities of multiple suppliers towards the accomplishment of meaningful and timely results within the budget
• Eight to ten years overall market research experience (both qualitative and quantitative research) with at least some of this time in a digital agency and/or traditional market research vendor environment
• Bachelor's Degree required. MBA or Master's Degree in Marketing Research a plus
• Knowledge of digital research methodologies (live intercept, panel, et al) and platforms, including mobile
• Familiarity with research vendors and capabilities, especially digital research vendors and experience with leading syndicated resources
• Proven track record in driving insight to action and thinking strategically about business issues
• Strong project management; Must have demonstrated ability to manage multiple market research projects at the same time, worked closely with multiple internal clients and be results oriented
• Must have the ability and drive to work in an intense, fast paced environment
• Superior written and verbal communication skills are essential and competency in advanced research methods, processes, tools, design and techniques including sample criteria, quotas, weighting; Tools include Excel, PowerPoint, SPSS
• Financial services experience not required
• Position requires up to 20% travel

Market Research Specialist Resume Examples & Samples

• Analyze and understand the market and consumer needs
• Market research ( using qualitative and quantitative methods)
• Support sales & marketing with strategic intelligence
• Perform industry, business, market, consumer, customer, supplier, technology and brand marketing analysis/intelligence
• Drive primary and secondary data collection (fieldwork) , compilation, analysis
• Communicate insights and drive discussion internally and externally (customers, events, media)
• Manage projects/research programs
• Data analysis and manipulation using statistics software (ie SPSS, SAS, MiniTab) and Analytics software (Tableau)
• 3 years' experience in Market Research using qualitative and quantitative methods, preferable for a multinational company. Good knowledge of statistical software (SPSS) and Analytical tools (Tableau). Experience in writing, presenting and communicating results and reports. Excellent analysis skills
• Bachelor of Business Administration, Master of Science, or similar

Manager of Market Research Resume Examples & Samples

• Diverse knowledge of market research techniques and when each is appropriate
• Bachelor’s degree in Business Administration, Marketing, Psychology, or a related field of study
• 5+ years of experience in related positions
• Ability to synthesize customer insights into actionable recommendations
• Strong analytical and Microsoft Excel skills

Market Research Co-ordinator Resume Examples & Samples

• Support the research team to carry out market research projects, with a strong focus in analysing the research data and producing outline of executive dashboards for the research Team and the senior management
• Support the implementation of research initiatives by coordinating key stages with agencies / stakeholders to ensure timely delivery of project
• Set up and take ownership of a client databank – to provide easy access to topics covered across all retail surveys and when last covered in research. Keep research agency roster up to date
• Review market research publication (The Platforum / Cerulli) and support the research team to produce executive summary / dashboards that can be circulated to the Marketing Team and management
• Ensure all activities are in line with TCF outcomes (individual contributor) OR Embed a culture of TCF and ensure all activities are in line with TCF outcomes (people leader)

Market Research Assistant Resume Examples & Samples

• Takes care of all administrative and technical assistance: calendar management, reception of calls, organization of business travel, entering receipts for expenses, processing mail, preparing responses, orders for office equipment, etc
• Improves the flow of the team's activities by organizing meetings, and by alerting to deadlines and priorities
• Draws up purchase orders, monitors budget and expenditure
• Coordinates the arrival of new employees (transfer files, integration planning, IT and telephone requests, etc.)
• Ensures proper interface between laboratories, the Business and technical departments, as well as relations with service providers
• Handles and supplies the activity's monitoring and reporting tools, and analyzes the data produced
• Distributes analyzed and summarized information to the people concerned

Director of Market Research & Healthcare Data Resume Examples & Samples

• 5+ years of relevant Survey Research experience in a Director or Manager-level role at a Market Research firm, Consulting firm, Pharmaceutical, Biotechnology, Medical Device, or Equity Research company
• Bachelor's Degree in Biochemistry, Biology, Business Administration, and/or Finance
• Experience in an Online Product environment and Online Survey methodologies, programs, and vendors
• Previous Supervisory / Management experience
• Background and experience managing a product or department’s budget
• Experience developing or reviewing pricing and feasibility proposals for survey research projects
• Great interpersonal skills
• Master's Degree in a related field
• Experience with other survey research formats

CO OP Market Research Co op Student Resume Examples & Samples

• Design questionnaires to collect relevant data
• Analyze data using SPSS
• Proficiency in SPSS and the fundamentals of data analysis
• Strong Microsoft Office skills (particularly PowerPoint and Excel)
• An understanding of fundamental Market Research practices
• Knowledge of SAS or SQL would be an asset

Manager, Ad Sales Market Research Resume Examples & Samples

• Run MRI and Scarborough against specific targets based on ad sales, client and marketing requests
• Analysis of these requests and highlight best strategic points to meet client's targets
• Develop presentation slides to build and create a story that aligns SiriusXM with advertiser and their targets
• Run competitive Kantar spends and analyze and evaluate comparisons to Sirius share of market
• Update ad sales proposal /presentations with current numbers and demos from MRI and Nielsen Study
• Run Nielsen weekly cume numbers based on requests from ad sales
• Work on controlled/exposed studies—for advertisers spending 250K or more for ad effectiveness. Work with sales to develop custom questions
• Client calls with ad sales to present research and findings for custom research
• Identify industry trends across media and update sales and materials accordingly
• Bachelor’s degree preferably in Marketing, Advertising or Communications; or equivalent experience
• 5+ years of experience in ad sales market research, preferably within a media or entertainment company
• Strong communication skills and experience in presenting research effectively to client and agencies
• Interpersonal skills and ability to interact and work with staff at all levels
• Ability to project a professional image over the phone and in person
• Ability to handle multiple tasks in a fast paced environment
• Spelling, grammar, proofreading and editing skills
• Strong organizational skills and meticulous attention to details
• Must have legal right to work in the U.S
• Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access)
• Solid understanding of syndicated research software and categories

VP, International Market Research Resume Examples & Samples

• Seasoned International Film Market Research Executive
• Minimum of 7-10 years’ experience in International marketing research
• Minimum of 5 years’ experience in International Motion Picture Market Research
• Experience advising senior studio management
• Assist team with data analysis and reporting, ie converting survey data into Word/PowerPoint presentations or charts
• Assist with research studies, including quantitative and qualitative approaches including
• Usability testing
• Brand positioning
• Learn to manage all aspects of research projects including sample programming, testing, data processing, and invoicing (prior experience a plus)
• Provide support to the department and assist with all research projects, ie creating cross-tabs

Comcast Market Research Co-op Resume Examples & Samples

• Working on creative, innovative, and thought-provoking projects within various business units at Comcast during your cooperative experience
• Professional Development: Exposure to a variety of professional development topics facilitated through our partners at Comcast University and senior leaders within the organization. These sessions include speaker series, skill-building workshops, and networking opportunities
• Mentoring from fellow colleagues through the Empowering Future Leaders Program (EFLP) to help you navigate your experience, provide coaching, and expand your professional network
• Continuously develop relationships with fellow interns through social activities, community building, and networking
• Program and analyze survey data in Qualtrics and Sparq
• Assist in management of some survey research projects
• Competitive/market analysis project (topic TBD)
• Oversee the creation of special materials, e.g., a geographic map of Comcast service footprint, by services offered
• Currently pursuing a Bachelor's degree from a United States-based college or university that has a 6 month Cooperative learning track (Sophomores, Pre-Juniors & Juniors preferred)
• Major: Economics, Marketing, Statistics, Business, Psychology
• Cooperative team player
• Experience with data analysis, probability, and statistics a plus
• Willingness to learn and work in a fast-paced environment

Market Research Spring Intern Resume Examples & Samples

• Survey execution
• Draft, edit, schedule, and deploy email blasts for market research surveys
• Make updates to surveys while in field
• Track responses and trends and report up on progress
• Offer recommendations to supervisor for meeting response rate goals
• After results are collected, contribute to preliminary analysis by drafting high level summaries of data
• Proofing final reports for clarity and accuracy
• Additional duties as needed, including supporting qualitative research engagements (interviews, focus groups) and conducting secondary research
• Basic familiarity with market research techniques
• At least intermediate-level Microsoft Excel skills
• Innovative--hungry to support the next best research tool, marketing strategy, or digital product
• Detail-driven--hyper-focused on how each piece fits into the puzzle

Coordinator Market Research Resume Examples & Samples

• High comfort level with synthesizing data and understanding what’s meaningful and what's not when data mining
• Strong PC skills: Excel, PowerPoint and possibly data-base management
• Highly Internet savvy
• Extensive data entry experience, info-graphic skills and familiarity with SAP software are a plus
• Highly organized with the ability to work under pressure and handle multiple projects
• Strong attention to detail, written and oral communication skills

Consultant, Market Research Resume Examples & Samples

• Experience preferably within financial services or other service based industry experience. Some B2B experience would be an advantage
• Proven experience in a range of quantitative research techniques
• Excellent stakeholder management & engagement skills
• Strong presentation and written skills
• Strong communicator with the ability to explain complex insights to a non-technical audience
• Very good problem solving ability
• Experience with the Net Promoter System
• Strong commercial acumen
• Advanced PowerPoint and Excel skills and good application of all other Microsoft Office packages
• SQL / SPSS knowledge is desirable
• Comfortable in working on a high profile project with a large number of stakeholders and changing demands

Coordinator International Market Research Resume Examples & Samples

• BA or BS, preferably in Math, Statistics, Accounting, Finance or relevant experience
• Intellectually curious with proven problem solving abilities
• Strong interest in entertainment, marketing, social science trends, emerging media and technology
• The desire to report on what data means not just on what it says

VP, Domestic Market Research Resume Examples & Samples

• Seasoned Market Research Executive; experience in motion picture research preferred
• Minimum of 7 to 10 years experience in marketing research
• Minimum of 5 years experience in Entertainment Market Research
• Experience advising senior management and creative executives
• Strong knowledge of, or passion for, movies
• Masters Degree in Social Sciences, Business, Marketing, Film or English
• Knowledge of Statistics

Research Analyst International Market Research Resume Examples & Samples

• BA or BS, preferably in a quantitative-related field
• High comfort level with inputting and synthesizing quantitative information
• Highly internet savvy
• Intellectually curious with proven problem-solving abilities
• Interest in a broad range of films, from blockbuster and franchise to art-house and indie
• Interest in international markets, and able to show awareness around cultural differences and their impact on reception to films
• Highly organized, with the ability to work under pressure and handle multiple projects
• A level of numerical comfort that enable seeing patterns / stories in data

Market Research Group Manager Resume Examples & Samples

• Manage all aspects of custom market research projects from inception to conclusion
• Act as lead contact for some accounts
• Provide reporting guidance to other researchers; with optimization work, specifically, should be able to lay the groundwork and train researchers about how to create scenarios
• Make decisions relating to project issues, including field, sample, weighting, etc
• Supervise jr. staff

Market Research Senior Analyst Resume Examples & Samples

• Manage projects from inception to completion
• Develop questionnaires (including program checking and assessment of coding structures)
• Work directly with clients, providing solutions and value-added consultation

Director, Market Research Resume Examples & Samples

• Direct programs of market research (surveys, focus groups, in-depth interviews, etc.) to assess and improve the client experience, measure brand performance and identify strategic and tactical opportunities
• Represent Customer & Competitor Insights to key executives across Marketing and business area leadership to ensure research needs are met
• Grow and enhance expertise in primary and secondary market research methodologies and analytical tools to cost-effectively meet the changing needs of the business areas
• Use expertise in research design, statistical analysis, and interpretation of results to provide the information needed to make informed business decisions
• Implement and execute controls to protect the anonymity of research participants, properly secure all data, and comply with applicable external customer contact regulations and internal procedures (e.g. Market Research SOP, Written Complaint Handling Procedures)
• Bachelor Degree
• Willingness to travel – approximately 5% annually

VP, Market Research Resume Examples & Samples

• Ensure that the developed strategy follows best practices in the Market Research field and incorporate techniques leveraged in other leading companies both within our market and outside, including media, consumer products and software industries
• Bachelor's Degree, required
• Minimum of 10 years of significant and proven experience with both qualitative and quantitative state of the art research methodologies
• Expertise in designing and implementing research studies in support of Strategic Planning, Product Development and Marketing
• Proven ability to effectively manage large-scale market research and budgets
• Ability to understand business strategies, tactics and implement measurable research plans Excellent communication skills both written and oral
• Results oriented, independent, entrepreneurial and self-motivating
• Well-developed interpersonal skills to build positive working relationships across functions within the group

Market Research & Pricing Consultant Resume Examples & Samples

• Research trends in education and make recommendations for market viability
• Localize the translation of applications created by HMH and 3rd parties for multiple markets including China
• Financial modeling & projections
• Business analysis
• Project evaluation
• College Degree, MS, MBA preferred
• Fluency in Chinese

Market Research Operations Lead Resume Examples & Samples

• Manage Market Research department team meetings, including schedule of topics and action items, gathering of learning agenda planning items, third party oversight requirements and budgeting processes
• Manage logistics of key projects in coordination with Research, Third Party Oversight, Accounting and Sourcing
• Drive and manage cross-LOB planning initiatives in coordination with Research colleagues and Senior Leadership
• Coordinate and manage regulatory and legal review processes as well as team educational materials and opportunities
• Manage business processes for vendor/agency selection, onboarding and continued contract management
• Coordinate across department to ensure latest communications and interactions are captured to ensure Research is approaching key internal stakeholders with “one departmental voice” and within regulatory guidelines
• Effectively communicate & negotiate across stakeholder groups to ensure that the processes are efficient and effective
• At least two years overall project management experience
• Bachelor's Degree required
• Proven track record in drive projects forward with limited supervision and ability to proactively think about next steps
• Strong project management; Must have demonstrated ability to manage multiple projects at the same time, worked closely with multiple internal clients and be results oriented
• Demonstrates ability to navigate ambiguous environments to define and document appropriate process
• Strong MS Office knowledge

Research Analyst, Syndicated Market Research Resume Examples & Samples

• Manage the launching and ongoing maintenance of research studiesCreation and maintenance of technical specifications in proprietary software for study questionnaires
• Quality check study questionnaires & perform in-depth quality checks at every stage of the process
• Liaising with our internal data collection teams, coding & data processing teams
• Perform data verification
• Identify and solve project issues as they arise
• Completed Bachelors Degree
• Outstanding verbal and written communication skills
• Proactive, “can do” attitude
• Self-starter with superior organization skills who thrives in a deadline driven environment
• To provide regular information and analytical support related to market trends, consumer behaviour and brands perception
• Determine internal Clients' needs in research. Undertake / coordinate ad-hoc research projects focused on understanding of consumer behaviour, brands perception & usage
• Coordinate on-going research projects. Analyze and communicate within organization Brand Health Study and Retail Audit
• Ensure efficient usage of all available information systems (consumer, trade and customers) to monitor trends and conduct in-depth analysis

Ca-director, Market Research Resume Examples & Samples

• Overseeing the execution of projects and mentoring junior staff
• Designing and selling research studies to new and existing clients
• Writing impactful reports for clients using a variety of different research studies with actionable business insights
• Responsible for financial business health of accounts
• Identifying new ways to improve productivity, lower costs
• Leading and/or supervising new initiatives
• 7+ years market research experience, strong focus in quantitative research
• Bachelor’s Degree – post graduate degree is an asset
• Supplier side market research experience; additional client side experience an asset
• Strong and proven business development background
• Expertise and knowledge of local market
• Analytic skills and proven ability to draw compelling insights from research data, industry insights, competitive intelligence and tell a compelling story
• Strong consultative client relations management and ability to build strong and influencing relationships with client decision makers

Market Research Apprentice / Trainee Resume Examples & Samples

• To assist with the administration of fieldwork projects; despatching work and monitoring return rates and targets and booking venues when necessary
• Working with the Project Manager to ensure that all the required quality and risk records for each project are adhered to and maintained
• Liaising with interviewers and supervisors
• Arranging for data entry and monitoring returns
• Coding and cleaning data
• Assisting with the preparation and checking of on-line surveys; writing scripts in SNAP and labelling data in SPSS
• Assisting with the development of AECOM’s electronic data capture capability
• Analysing data and generating reports
• Supporting all elements of focus groups
• At least 3 GCSE grade C + in English, Maths and ICT
• Solid written and verbal communication skills; a confident communicator
• An organised and systematic approach to problem solving
• Strong attention to detail - taking personal pride and responsibility for all aspects within your control
• Motivated to achieve a career in market research
• Proficiency in Microsoft Office: Word, Excel and PowerPoint
• Knowledge of SNAP and SPSS would be a plus but not essential as full training will be provided
• Ability to work in a team and meet deadlines
• Good time management - Ability to multi-task in a fast paced environment

Market Research & Insights Specialist Resume Examples & Samples

• 40%: Market Research
• Using resources available through InfoCenter, databases, general research techniques, analyzes and summarizes current state of industry, competitors, customers and consumers to share with key stakeholders within the BU
• Ability to find data when not readily available to bring together to formulate clear options, pathways and recommendations based on different data and corroboration across available information
• Partners with Strategic Marketing, Demand Planning, Product Line Management and Sales to define strategic questions to assess research needs and define effective research prioritization process
• Explores and defines new research databases and methodologies to continuously raise quality of research
• Collaborates with strategic marketing manager to determine primary and sensory evaluation needs and project prioritization
• Collaborates with global S&D and BI teams to incorporate industry insights into NA regional analysis
• 50%: Insights Creation and Delivery
• Develops and formulates effective framework to bring “the outside in” to enhance BU consumption of market research insights to make data driven decisions
• Develops presentations to showcase market opportunities, options and recommendations to assist key stakeholders in Business Development
• Works closely with Communications Specialist to create compelling insights shareout and external facing communications as needed
• Strong Communication strengths to mine data, pull out relevant and salient information and make compelling arguments to influence direction of business
• Leads and project manages multiple research projects effectively with strong follow-through and clear deliverables
• Supports and manages insights requests from Sales and Tech Service (Customer facing teams) while balancing regular insights delivery to key internal stakeholders
• 10%: New Product Innovation Process
• Leads and drives Ideation and Exploration phases partner coordination, documentation, presentations and moving the work forward
• Works closely with Strategic Marketing manager to monitor and manage products through these phases and manages the Exploration tollgate to ensure viability of products going into development
• Performs other duties as required to support Strategic Marketing or Business Development needs
• Minimum BA in Marketing, Research, Library Sciences or related field
• Minimum 3 years experience in Market Research (Primary or Secondary), Analytics, CPG
• Strong analytical and research capabilities, preferably with CPG or food and beverage industry
• Experience in designing and managing research processes
• Demonstrated ability to translate data into insights, build business cases and present compelling data driven recommendations
• Demonstrated drive and leadership capabilities in business environment
• Demonstrated experience in building and maintaining relationships with key stakeholders
• Proven experience on how to get things done within a matrix organization
• Experience in managing complex projects
• Ability to manage change and lead people in new directions
• Proven team player capabilities and experience
• Ability to travel 20% of time
• Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions, and ability to leverage that information in creating customized customer solutions
• Assesses and effectively manages all of the risks associated with their business objectives and activities to ensure activities are in alignment with the bank's and unit's risk appetite and risk management framework
• Implements the strategies and techniques used to ensure that customers have a positive experience with the organization and its products and services at every touch point
• Knowledge of and ability to research, identify and apply formal disciplines and best practices for improving the quality and costs related to product development
• Knowledge of and ability to use tools and techniques for collecting, collating and analyzing information on existing or potential markets in order to meet market needs

Senior Consultant, Market Research Resume Examples & Samples

• Design, manage and analyze data on federal and private sector health care markets and competitors, including using predictive modeling techniques and tools to interpret results, ensuring the end products fulfill business needs
• Interpret and summarize all findings to develop field and communication strategies for internal business units in a variety of forms including reports, spreadsheets and charts. Ensure information is timely and useful in application
• Bachelor’s Degree in business, statistics or related discipline or equivalent work experience
• Minimum of five to seven years of experience in a research/statistical/analytical role within a related environment
• Proficiency in statistical software such as SPSS, or SAS, spreadsheets and graphical packages
• Master’s degree in business, statistics or related discipline or equivalent work experience
• Superior analytical skills, attention to details, and excellent time management skills
• Collect and analyze data on healthcare markets, competitors and health plan performance; contribute to design of project analyses
• Interact with client staff to collect information and conduct interviews
• Summarize analysis in reports, spreadsheets and charts; contribute to team solution development and to development of presentation slides
• Present findings within the prject team and to partners and internal clients; participate in/lead project team discussions of the conclusions and direction of analytical work
• Manage small projects and components of larger projects
• A Bachelor’s degree in business or the social or natural sciences, with some formal training in research methodology required (A Master’s degree in a quantitative research discipline is desirable)
• Three to five years direct experience conducting business-related quantitative market research, including working directly with clients, analyzing data and creating reports
• Experience conducting market research, preferably consumer experience or brand related, or health-care related research
• Experience in collecting and analyzing data using a higher level statistical software package such as SAS, R or SPSS
• Experience working with vendors
• Ability to manage multiple research projects simultaneously under tight deadlines
• Ability to effectively contribute to summarizing results in reports, spreadsheets, and charts for non-technical audiences
• Ability to manage client requests and communications
• Ability to work collaboratively with other team members and to participate in/lead discussions of how research should be designed, conducted, analyzed, and presented to external audiences
• Effective communication skills, including the ability to present oral and written views/rationale in a convincing, organized manner
• Ability to work independently and efficiently to produce accurate work
• Ability to work effectively in a deadline-driven, evolving priority environment
• Formal training in higher level multivariate methods such as regression, factor analysis, and choice modeling is desirable

Market Research / Competitive Intel Resume Examples & Samples

• Lead competitive intelligence community of practice
• Acts as internal expert for competitive intelligence and monitors competitive information offerings, capabilities and strategies; provides insights on competitive news, financials and intelligence
• Creates and executes a plan for monitoring and analyzing the market and competitive landscape in order to benchmark best practices and identify potential competitive threats
• Prioritizes competitive intelligence efforts and resources to enable broad organizational utilization
• Integrates competitive intelligence data gathering and information sharing into capture strategies
• Provides support to price to win analyses including competitor cost structure research and customer tendencies
• Develops and maintains competitive intelligence profiles and information resources to support priority pursuits across the customer accounts; leads and facilitates Customer and Competitive Black Hats for specific opportunities and corporate capture
• Stays up to date and informs management regarding competitors, customer budgets, government regulations, and industry news relevant to the business
• Builds and maintains customer and competitor profiles; maintains an understanding of strategies and actions of key competitors
• Manages and maintains market intelligence subscription services
• Bachelor's degree and at least 15 or more years of experience in a government contracting business development role
• 10+ years demonstrated experience gathering, analyzing, and utilizing competitive intelligence
• Prior experience leading the implementation of market research and competitive intelligence processes
• Strong business acumen and ability to analyze competitive assessments and customer perspectives to help inform overall bid strategy
• Top notch research and analysis skills with ability to train others in methods of conducting research, from both primary and secondary sources
• Experience with managing a broad competitive/business intelligence process (black hats, lessons learned, Price-to-Win)
• Critical and strategic thinking to synthesize data, solve problems and provide insight
• Strong proficiency using Microsoft Office
• MBA or Master's degree in a related discipline

Market Research Resume Examples & Samples

• Gain exposure to other forms of PRS INVIVO research (qualitative, in-store,)
• Learn from Senior PRS INVIVO professionals (sharing experiences, client challenges, etc.)
• Work across (from London) the European offices

Market Research Entry Level Resume Examples & Samples

• Learn the fundamentals of market research
• Gain exposure to other forms of PRS IN VIVO research (qualitative, in-store,)
• Learn from Senior professionals (sharing experiences, client challenges, etc.)

Market Research Project Analyst Resume Examples & Samples

• Preparing individual studies for project launch
• Acting as a liaison between departments in order to coordinate various steps involved in executing a research project
• Monitoring the purchase of products for use in research
• Preparation of documents including study instructions, questionnaires, and reports
• Guiding production and shipping of project materials
• Tracking the progress of ongoing research
• Answering clients' questions about a study's progress
• Working with field personnel and other outside vendors
• Preparing final reports and presentations
• Hard-working, detail oriented, and comfortable working with numbers
• Proven presentation, communication, and writing skills; creativity a big plus
• Superior analytical capabilities; proficiency in Microsoft Excel, PowerPoint, and Word is required
• Having fun and an interest in being part of social team activities won’t hurt your chances either

Senior Manager, Global Market Research Resume Examples & Samples

• Act as the business intelligence lead for an oncology solid tumor asset. Become a trusted advisor to therapeutic area leadership, guiding brand strategy and advising tactical initiatives based on superior customer insights
• Enable the cross-functional Global Brand Team (GBT) to make better business decisions by framing & prioritizing critical brand questions, generating & synthesizing relevant insights and then crystallizing the key takeaways
• Inform the brand planning process based on a deep understanding of all stages of the patient journey, as well as stakeholder influences throughout the journey. Highlight opportunities to enhance the patient experience. Develop plans to prioritize and address insights gaps
• Construct scenarios for the future evolution of the market environment for follow-on indications and use to guide GBT development of long-term strategies which anticipate game-changing trends
• Provide commercial competitive intelligence to enable the GBT to anticipate competitor strategies and achieve market leadership
• Proactively propose new research to ensure that GBT decision-making is based on the most objective, unbiased, up-to-date & comprehensive insights
• Proactively identify and utilize latest advances in data sources, research methodologies & analytical techniques to enhance understanding of customer needs & behaviors
• Develop and maintain a strong network of Area, Affiliate & Center of Excellence relationships to provide local market insights and specialist expertise
• Identify business opportunities, both independently and through leadership of GBT sub-teams
• Evaluate the effectiveness of innovative solutions developed by the GBT and ensure learnings are used to optimize future programs and activities
• Maintain organizational knowledge on all insights and performance data generated relative to oncology solid tumors, including market and competitive trends and health care environmental influences
• Lead initiatives to enhance the effectiveness of the Business Intelligence function
• Collaboratively engage with colleagues in other therapeutic areas to share and learn from best practices
• Lead all aspects of project planning and execution, including interactions with third-party professional market research firms
• Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines

VP, Market Research & Customer Insights Resume Examples & Samples

• Ensure ability to adjust to TA/brand lifecycle and market priorities
• The VP Market Research & Customer Insights is a key role within the BI&A Commercial & GMS Leadership Team. As such, collaboration, partnership and constructive engagement with other BI&A leaders and teams is foundational to the role with a particular emphasis upon partnering with the VP Analytics
• The VP Market Research & Customer Insights is responsible for developing and executing market research plans that support business strategies across therapeutic areas for both commercialized and pre-commercialized assets in the US and for Worldwide Brand Teams (WWBT). These therapeutic areas currently include solid tumor, hematology, cardiovascular and specialty (immunology / virology). Additionally key areas for Market Research support include Market Access, PPAS and Strategic Planning
• Directs high-quality, well-designed, and flawlessly executed marketing research and business intelligence programs that directly impact business plans and results
• Proactively partners with brand teams across geographies and leads the market research team to identify knowledge needs, shape and properly define research questions to address them. Ensures qualitative and quantitative primary research projects efficiently deliver against knowledge needs
• Create and expand insight capabilities that enable better decision making for stakeholders through integrated and actionable insights focused on business priorities, strategies, and tactics that drive business results and/or future value
• Adapts studies, activities and volume appropriately to the lifecycle of the assets, brands and therapeutic areas
• Provides integrated, strategic perspectives and guidance to the business stakeholders in close collaboration with other members of the BI&A therapeutic teams
• Challenges the business stakeholders to adopt Market Research activities that are consistent with driving the business. Restrain the business from sustaining the status quo in favor of taking appropriate risks when selecting work to be done
• Actively look to eliminate low value activities that do not drive the business forward. Constantly reevaluate the prioritization and focus of the teams to ensure driving the business forward and answering business questions are the number one priority rather than the technical excellence of market research
• BMS Behaviors Required

Director Market Research, Dupilumab Resume Examples & Samples

• Work with other support functions as necessary to ensure efforts are coordinated to address business questions with all relevant information and support related strategic efforts (e.g., forecasting, performance reporting)
• Review and select recommend appropriate primary and secondary market research agencies consistent with procurement policies
• Integrate findings from additional data sources (including other primary research, secondary data, syndicated reports, competitive intelligence, etc.) in interpreting results to provide proper context for findings
• Direct Activities of US Dupilumab Research Team
• Bachelor’s Degree and 12 years of experience
• Demonstrates ability to maintain objectivity and willingness to “take a stand.” Upholds high standards of ethical of ethical and intellectual integrity
• Relevant market experience in Dermatology or comparable markets
• Experience working in a joint venture / alliance environment

Senior Director, Market Research Resume Examples & Samples

• Provides leadership and direction to ensure Market Research function is effectively meeting the organization’s strategic goals
• Directs and controls the activities of Market Research, end markets, sizing, share reporting and investor relations support at the company level
• Directs the development of market research for specific products or product lines including requirements, inflections, Sizing and implications for Applied materials
• Directs the development and functional improvements in market research across the company, supporting Core and new growth initiatives
• Support competitive analysis of specific products or product lines
• Drives effective interface, and communication of market insight with Strategic Marketing leads, General managers, Business management and exec staff
• The role requires keeping abreast of new developments in current and new markets, analytics practices, competition and value chain participants. Demonstrates a broad understanding of the different systems, theories and practices relevant to market research, analysis & investor relations
• Demonstrates excellent communication skills to be able to modify the beliefs and opinions of peers and senior executives in the company
• Creates strong business relationships with key stakeholders to enlist their active support

Consumer Market Research Expert Resume Examples & Samples

• Develops actionable customer insights for business partners (for example, Merchandising, Marketing, Operations) to drive business solutions and innovations
• Drives the execution of multiple business plans and projects
• Ensures business needs are being met
• Formulates plans to do research studies that address business questions
• Manages corporate proprietary data panels
• Manages relationships with suppliers
• Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity
• Provides supervision and development opportunities for associates
• Summarizes primary research, trends, and social media data sources to address questions about the company's customers

Specialist Market Research Resume Examples & Samples

• 0-2 years of experience in applicable field
• Decision making skills
• Excellent written communication and verbal communication skills
• Analytical and research Skills
• Good interpersonal skills
• Ability to work effectively with management
• Well-organized, detail-oriented, and able to handle a fast-paced work environment
• Team building Skills

Market Research & Innovation Specialist Resume Examples & Samples

• A degree in Business /marketing /sociology /psychology field
• Minimum of 10 years’ experience in business market research (B2B and B2C)
• Experience in managing multiple international projects simultaneously, including handling external vendors relationships
• Proven ability to consult with business teams and integrate research conclusions into the business plans and future priorities
• Experience includes: qualitative and quantitative research projects (e.g. segmentation, concept test, brand & communication, etc.) as well as a strong familiarity with front end innovation methods (e.g. LEAN innovation, Lead User, Co-Creation methods) incl. challenging technical themes
• Excellent communication and organizational skills in working with a decentralized organizational structure
• Excellent English skills, both written and spoken
• Willingness to travel up to 20% of your time

Primary Market Research Insights Manager Resume Examples & Samples

• Leads and manages the development of a holistic cross-functional BIS point of view to address specified ad hoc cross-brand and/or cross-functional business questions that require the integration of output from marketing analytics, sales analytics, decision science, and primary market research. Creates value by adding insights from primary market research into the recommendation
• Works with BIS senior staff managers to identify internal and external resource requirements and negotiates resources to meet ad hoc brand team needs. Works with Brand Director to make trade-offs in previous work plans to accommodate new project
• Collaborates with BIS partners and/or brand team leaders to stay abreast of current BIS work being completed for brand and the marketing strategies and tactics to identify information needs that may have cross-brand and/or cross-functional implications. Considered expert on BBR and monitors and communicates changes as required
• Represents Director and BIS on internal committees (Integrated Launch Plan, Brand Business Review / annual strategy / tactical planning meetings) or external team (Alliance Partner JCC / Core teams, agency planning offsites) meetings and communications. Recommends content for agendas, prepares and delivers presentations to address information needs and provides BIS perspective to decisions at hand
• Plans and leads regular meetings with BIS and / or brand teams to communicate new initiatives related to BIS and address questions
• Designs health care provider, consumer and payer primary market research studies to address business information needs within and / or across therapeutic areas. Translates issues into study objectives, defines project scope and timelines and selects appropriate methodology. Selects supplier and supervises recruitment of respondents, fieldwork and creation of final deliverables if outsourcing recommended
• Leads the development of discussion guides / questionnaires, analyzes data, and prepares custom summaries with meaningful implications and actionable recommendations in a timely manner for research projects that are not outsourced to vendors
• Develops and maintains deep expertise in past, current and anticipated therapeutic area issues, industry trends, competitor products, and future pipeline products. Able to use market knowledge to guide brand team strategy
• Establishes and manages annual market research budget ($400,000 - $1,000,000) for brands and annual market research plan
• Develops, standardizes and implements best practices and innovations to improve research best practices
• Identifies, recommends, and implements opportunities for efficiency in research processes and methodologies
• Assists the Director in recruiting new hires by leading initial screening efforts and case study process. Trains and mentors analysts and provides performance feedback
• Provides training on marketplace knowledge and research processes to brand team and other internal stakeholders and external vendors, ad agencies and alliance partners
• Tracks competitive messaging and promotional tactics, independently writes narrative reports and identifies issues that require action or further investigation
• Creates and maintains synthesized summary of existing foundational marketplace knowledge to prevent redundant research. Collects market information via Internet and library search for ad hoc business questions. Integrates data from multiple sources and creates custom summaries of findings and disseminates findings as required
• Understands and complies with market research regulatory and compliance guidelines
• BA or BS in business, marketing, and social sciences
• 4+ years primary market research related experience
• 2+ years pharmaceutical industry research experience
• Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word
• Advanced degree in business, marketing, and social sciences
• Experience in on client or supplier side of industry
• Experience in consulting in pharmaceutical or health care industry
• Complete understanding of qualitative research methodologies, application and working knowledge of marketing analytics, sales analytics, decision science and quantitative market research
• Ability to thrive under tight deadline and work confidently amidst ambiguity and uncertainty
• Demonstrated proficiency in leading and influencing cross-functional teams. Able to gain buy-in and promote shared ownership of projects
• Must possess excellent analytic problem and proactive problem solving skills. Analyzes situations to think of new solutions and able to make recommendations
• Excellent communication ideas including written and in-person presentation skills in a persuasive and appropriate manner. Ability to frequently communicate changes and intententions with high level of transparency to all stakeholders
• Able to set priorities, develop and manage multiple projects and timelines simultaneously
• Extensive knowledge of market research industry principals and practices. Ability to draw insights from data and research findings
• Ability to actively and objectively listen to clients to assure research design addresses business needs
• Demonstrated project planning and project management skills
• Ability to build strong positive relationships with internal and external stakeholders. Ability to manage vendor relationships and maintain an accurate budget for brands
• Ability to manage internal and external resources (people, information, technologies, time, and capital); allocates resources appropriately, given organization, group and individual goals and objectives to align with business goals
• Ablity to quickly learn about therapeutic area and products
• Confidence to try new solutions and willingness to take calculated risks associated with innovation and change in research processes
• Designs and implements market research projects and activities related to strategic decision support, and deliver high quality business insights
• Identifies data gaps and generates a yearly market research roadmap for the Brand Team including business needs, timelines, methodology, and budget
• Responsible for execution of market research projects, including vendor selection and management, internal alignment and approvals (CMLR), utilization of new research methodologies and data sources (where appropriate), and presenting the final deliverables with the global and regional teams
• Translates market research information into strategic implications and provides insights and recommendations to the Brand Team
• Designs and consequently delivers reports to the Brand Team on Brand performance to ensure informed decisions; offers suggestions on action plans
• For brand planning, develops the Situational Analysis by consolidating critical/ relevant insights from yearly information-generating activities
• Works closely with the Forecasting and Analytics Lead to accurately and comprehensively project current and future products/ indications
• Partners with the F&A lead to define forecast-related market research needs, and integrate into the yearly market research projects/ plans
• Generates evidence/ insights to feed into the forecast and grounds assumptions into facts
• Participates in consensus gaining process for strategic forecasts, including Brand Team meetings and presentations
• Manages primary and secondary market research for in-line Products and LCM opportunities; supports New Products team by leading research in the therapeutic area
• Helps identify scenario planning and sensitivity development for risks and opportunities
• Interprets competitive intelligence and other relevant metrics for the Brand Team, providing insights and recommendations (where possible)
• Maintains an updated perspective on current and future competition, including identification and evaluation of respective competition
• Bachelor’s Degree or equivalent in Health Sciences, Business, or related discipline
• MBA/M.Sc./Pharm.D. preferred
• Recommended 7+ years of experience in the pharmaceuticals industry, and a minimum of 5 years of experience in forecasting, market research and/or competitive intelligence. A minimum of 3 years of oncology market research is required. Any rare or blood cancer experience will be preferred
• Experience in project management across a range of functions, seniority levels, and geographies
• Ability to guide key discussions with influence and ability to challenge business decisions and thinking as a strategic partner to the Brand Team; Ability to influence without authority
• Strong ability to communicate insights and results into a clear and concise market or brand story while transforming paradigms and perceptions with high quality research and insights
• Ability to manage multiple tasks/assignments to demanding deadlines with minimal supervision
• High degree of creativity and innovation in developing new approaches, processes and methodologies
• Strong interpersonal and collaboration skills as well as teamwork abilities
• Comfortable working in a matrix environment

Market Research Data Manager Resume Examples & Samples

• Minimum of 3 years of relevant professional experience
• BA/BS in a related field (e.g., statistics, computer science, data science, marketing, market research, business management)
• Strong understanding of data structure and management
• Propensity to quickly learn new applications and programming languages
• Understanding of market research methods
• Excellent attention to detail
• Positive “can- do” attitude
• Excellent skills in Microsoft PowerPoint, Excel, Word, and Outlook
• Proficient with SPSS strongly preferred and syntax experience a huge plus
• Experience with VB .NET, VBA or VBScript is a plus
• Sense of humor and self-aware

Market Research & Insights Manager Resume Examples & Samples

• Years of experience in market research in research agency, or as corporate buyer of research. Tertiary or post graduate qualification in marketing or related areas
• Previous experience in marketing, product development, communications, advertising to deliver meaningful business insights will be highly valued as will skills in excel, power point and creative / graphic design
• Sound knowledge of the marketing research industry and processes utilising both quantitative and qualitative methodologies
• Excellent verbal and written communication skills and project management skills
• Self-motivated and results focussed
• Strong client service focus and ability to develop strong collaborative relationships
• Solid ability to manage, influence and communicate effectively with external suppliers and ANZ stakeholders of all levels
• Strong analytical skills and ability to synthesise multiple sets of data to identify customer insights

Senior Consultant Market Research Resume Examples & Samples

• Design, manage and analyze customer service and product development surveys ensuring the end products fulfill business needs
• Design, manage and analyze qualitative research studies to ensure the method and finding provide useful information
• Summarize survey and qualitative research results in a variety of forms including reports, spreadsheets and charts. Ensure information is timely and useful in application
• Research, synthesize data, extract key insights and develop presentations to facilitate decision-making. Present findings to internal staff and participate in discussions of the conclusions as well as future direction of drill-down analyses
• Manage internal and external funded research projects and provide samples, data sets, and analysis as required
• Build and maintain strategic FEP partner relationships utilized to support FEP products and services. Ensures alignment among staff, issue and dispute resolution. Actively manages and oversees procurement and contract compliance of all vendors related to business development and administration, budget management, invoicing procedures, completion of required matrices, and report generation as appropriate
• Minimum of five years of experience in a research/statistical/analytical role within a related environment
• Minimum 2 years of experience managing projects
• Master’s degree in business, statistics or related discipline
• Minimum of 3 to 5 years of experience working in a market research firm/consulting environment
• Demonstrated knowledge of the health insurance industry, survey research design and applied sampling techniques
• Ability to summarize research findings and present in a meaningful manner to internal staff
• Excellent interpersonal, oral and business writing communication skills
• Demonstrated competence with quantitative analysis
• Ability to manage multiple projects concurrently and to foster good working relationships with business staff
• Strong analytical skills, attention to details, and excellent time management skills
• Background in business analysis and qualitative research methods
• Proficiency in statistical software such as SAS, spreadsheets and graphical packages

Market Research Managers MN Resume Examples & Samples

• Market analysis to identify the most critical market information required to develop a specific product line plan
• Market research to determine market size, customers, and competition
• Organize complex market trends
• Market Opportunity Prioritization
• Power Generation industry knowledge
• Short and long-term forecasting
• Voice of the Customer

Senior Analyst, Market Research Resume Examples & Samples

• Have experience or formal training as a research analyst, interacting with clients to understand business requirements, developing research solutions, managing research projects, interpreting results, and presenting findings and recommendations to enable action
• Have the ability to produce market, category or client oriented forward-looking insights that will drive appropriate business actions based upon solid evidence from market research
• Have demonstrated the ability to establish priorities for multiple research-based solutions and programs in collaboration with colleagues and business leaders
• Have experience producing agreed-upon project schedules and deliverables within resource and budget parameters
• Have demonstrated the ability to manage multiple projects simultaneously
• Have excellent communications and story telling skills; verbal, written
• Have basic skills using research analytics tools (e.g. SPSS) and data visualization tools (e.g. Cognos Insight or Tableau)
• Be self-motivated and able to operate independently with limited guidance and direction
• Advanced degree in Psychology, Market Research, or a related a data science field or 1+ year experience in market research, designing and programming surveys
• Basic skills using research analytics tools (e.g. Excel, SPSS) and data visualization (e.g. Cognos Insight or Tableau)
• 1+ years experience in managing vendors and multiple research projects/programs simultaneously
• 1+ years experience applying technical expertise in drawing inductive inferences from data, evaluating analytical models, hypothesis testing, design of experiments, pattern discovery, optimization, simulation, and similar applications in B2B marketing
• 1+ year proficiency in various types of data analysis and visualization techniques to describe behaviors, explain relationships, make predictions and recommend actions
• Excellent demonstrated communications skills, both written and verbal
• Identify triggers, needs, attitudes, behaviors, drivers of preference, pain-points and touch-points that consumers experience throughout their journeys
• Drive research through engaging presentations of findings and actionable recommendations
• Review RFPs and SOWs of competing vendors to ensure alignment with our collective approach and methodology

Market Research Team Leader Resume Examples & Samples

• As part of the relevant BO and Strategy Teams, identify, prioritize, and document the data needs of the BO
• Master multiple research methods and tools (primary and secondary) so as to be able to both lead teams successfully in using those methods and to teach those methods to others
• Have a strong, broad knowledge of research vendors and of best practices in research vendor management
• Have a strong understanding of Eastman’s strategy methods and process, in order to act as a successful translator between Strategy, BO, and Research teams
• The position requires proven leadership and management skills as well as excellent interpersonal and communication skills
• Experience in market research within a business-to-business or business-to-consumer environment is required
• Experience in developing business and/or product strategies within a business-to-business or business-to-consumer environment is a plus
• Demonstrated experience with project management skills leading multi-functional teams is required
• Must demonstrate strong strategic thinking and analytical capability and the ability to work in a complex and diversified environment
• Position requires regular interaction with Vice President and Executive levels within the company and, as such, should have the personal “presence” and communication ability to successfully manage these interactions
• 5+ years of data analysis/ market research/semiconductor industry or related experience
• Comfortable with changing priorities, ambiguity, short deadlines and large data sets
• Experience working with external industry analysts (Gartner, IDC, IHS)
• Proficiency with Excel, PowerPoint, SharePoint
• Excellent project management skills and ability to handle multiple tasks

Market Research E-commerce Expert Resume Examples & Samples

• Strong problem solving skills | Logical thinking and analusis
• Insights and storytelling capabilities | Building convincing proposals and plans, generating profound insights and developing insightful reports
• Presentation skills | Delivering persuasive oral presentations
• Client Management skills | Providing a client-centric service, establishing and maintaining communications and relationships with clients
• Language capabilities | Proficient English skills (spoken and written) for business communications

Anlst, Market Research Senior Resume Examples & Samples

• Create integrated marketing solutions that leverage our robust portfolio of digital, print, and event brands
• Research market conditions and consumer behaviors, and craft compelling sales collateral to showcase our product portfolio for our advertising and promotional customers and prospects
• Partner with a team of sales professionals to develop creative and innovative solutions (concepts, programs, proposals) tailored to specific client needs and objectives
• Provide audience insights and analysis using Scarborough, Nielsen, Kantar and digital analytics tools (Omniture, ComScore, @Plan, etc.)
• Develop and execute B2C marketing campaigns and promotions that drive brand awareness and consumer engagement in the marketplace
• Bachelor’s degree in Marketing or equivalent work experience
• 3 to 5 years of Marketing experience, Event Marketing, Media Research or Promotions experience is a plus
• Familiarity with marketing tools, including Scarborough, comScore, Omniture, Nielsen, @Plan, etc
• Proficiency in Microsoft Office suite, especially PowerPoint & Excel
• Solid understanding of fundamental marketing principles including online/mobile/social media, product development, and competitive media
• Excellent communication skills, both oral and written, to interface with AEs, other departments, and customers

VP Market Research & Business Intelligence Resume Examples & Samples

• Detailed knowledge of ACI’s business model and strategic plan
• Comprehension of the value proposition of ACI and the solution offerings
• Strong interpersonal and team-building skills
• Achieve expense management targets within non-material variances
• Successfully execute all accountabilities of the position, including outcomes related to financials, people and operations and other areas as appropriate
• Find, recruit, nurture and retain key talent for the function

Market Research Senior Consultant Resume Examples & Samples

• Work on significant and unique assignments of diverse and complex scope
• Projects require complex planning and direction setting with diverse and/or multiple stakeholders
• Provide guidance and support in answering questions about the marketplace
• Keep up-to-date on current health care market research/knowledge across the Program and relevant research outside the Program
• Help obtain client input that will help identify NMR priorities
• Initiate contact with management and alert them to critical issues
• Communicate, interpret, and present key findings and implications/recommendations to KP Leadership
• Seek to leverage services and knowledge whenever possible across the Program
• Estimate and evaluates size, scope and costs of research
• Manage and coordinate on-going and ad hoc research projects, as well as leading or participating in Program-wide projects
• Coordinate training seminars and interregional meetings for KP's market research professionals
• Seek ways to improve department functions, services, and communications (e.g. by contributing to national and team meetings)
• Sort through complex alternative hypotheses & causal factors
• Minimum eight (8) years of experience OR Master's degree and four (4) years of experience OR Doctorate degree and two (2) years of experience
• Minimum seven (7) years of related experience preferred
• Master's degree in marketing, market research, business, or social sciences with thorough training in qualitative and quantitative analysis and research methods OR a Doctorate degree is preferred

Senior Mgr Global Market Research Resume Examples & Samples

• Influence the development of Respiratory e-connected assets through the provision of strategic insights and analysis
• Develop and implement primary market research for qualitative exploration and quantitative assessment of markets, products, and companies across multiple customers
• Plan and conduct studies such as ethnographies, immersions, co-creations, formative user tests, preference tests, and task/workflow analysis that translate research findings into actionable recommendations
• Help plan and execute research activities that inform and validate product design and business model scenarios
• Work closely with cross functional teams to identify and prioritize research needs of the business
• Promote the strategic role of insights by providing guidance to colleagues on research needs and opportunities, and educate other team members on the appropriate use of methodologies and outputs
• Effectively integrate global information from multiple data sources to draw conclusions and make recommendations that are supported by customer insights
• Utilize resources and experience to enhance the insights process, deliverables and integration into the strategic dialogue
• BA/BS required; advanced degree preferred
• 7 or more years of market research with a focus on medical devices or technology
• Passion for human-centric design, customer empathy, and complex problem solving
• Broad therapeutic experience desired
• Ability to work with ambiguity and adapt, refine, and execute research accordingly

Market Research Senior Resume Examples & Samples

• College Degree or equivalent experience in marketing, communications or the social sciences; advanced studies/degree preferred
• Required Minimum: 5 - 7 years related experience with a preference for 3-5 years' experience in conducting qualitative research and 2 - years’ experience with quantitative research
• Strong consulting and influencing skills
• Helping to discover new opportunities to optimize the business through analytics and statistical modeling

VP, Market Research Sales Resume Examples & Samples

• 8 or more years of experience combined selling Market research services and managing a sales team selling into the Market Research categories. Pharmaceutical background preferred. Digital experience required
• The candidate must have a successful track record of growing and managing sales in a challenging and fast paced environment
• The ability to work/interface with our Market Research product development, business development, finance and operations teams is essential to the candidates’ success
• Strong presentation and communication skills are a requisite
• The candidate must have strong motivational leadership skills and must be able to think strategically about new opportunities and develop and execute against a clear plan of action
• The candidate must have strong organizational skills, and experience communicating effectively within a sales organization, particularly in the area of sales and revenue forecasting
• The candidate must be an excellent judge of sales talent and have a record of hiring and training salespeople that has resulted in successful outcomes
• This candidate must have a strong working knowledge of the various market research services, serving both HCP and Consumer audiences and have an in-depth knowledge and understanding of WebMD's competitive environment
• Development, prioritising and executing the consumer related research programme for all main Nestlé categories based on needs of Marketing departments
• Proposing, settting up and executing market research projects (U&A studies, ads pre- and post-testing, brand and corporate image studies, concept and product tests, consumer panels, tracking, various qualitative / quantitative studies..) and analysing/consulting results
• Analysing the results: Identifying key learnings/ opportunities/ strengths and weaknesses and sharing with Marketing/R&D teams
• Main point of contact with Research Agency. Responsible for selecting and briefing the agency, supervision of the research study
• Main point of contact with Nielsen: coordination, data check
• Implementing new research methods to Nestlé business. Ensuring market Research training for Marketing people
• University degree in Business/Marketing/Social sciences
• Experience in Market research with research agency; preferably 3 years
• Strong analytical and project management skills
• Structured and clear on priorities
• Excellent communication skills with demonstrated clarity in both spoken and written words
• Good MS Office knowledge
• Proficient in written and spoken English

Analyst, Market Research Resume Examples & Samples

• Track, maintain and disseminate detailed data for critical market indicators, including lease and sales comparables, development pipelines and lease expirations, among other information
• Assist in quarterly market statistics process, including data collection, verification and analysis
• Create, write, analyze and edit quarterly reports for the various areas that encompass the regional commercial real estate market
• Contribute effectively to all national research reports with specified local market content
• Respond to all internal and external client requests for data and information
• Develop thought pieces on key trends, issues affecting the market, economy, region and industries
• Analyze and report on the local and regional economy with respect to employment statistics, major corporate activity, industry trends and demographics
• Attend all relevant sales or business team meetings and actively contribute local or national research insights
• Strong educational background with Bachelor’s degree in business, economics or related field required
• Demonstrated interest in real estate and commitment to learning local market dynamics
• Proficiency in all standard Microsoft office programs; working knowledge of Adobe Creative Suite, including Illustrator, is preferred
• Ability to multitask and effectively manage time and workload
• Collaborative attitude and willingness to both work independently and as part of a dynamic team

Consultant National Market Research Resume Examples & Samples

• Reports to the Director of CA and Customer Research and collaborates with market research staff within Kaiser Permanente (located in multiple regions, as well as Program Offices)
• Participates in all aspects of B2B research projects, including project design, programming, data tabulation and statistical analysis. Additionally, prepares written and oral presentations with the ability to convey technical research findings to both lay and technical audiences
• Presents market research findings to executive level audiences to provide insights, direction and recommendations
• Consults with the business partners (market strategy, sales operations, product management, and marketing) to deliver compelling research that is timely and relevant. While the Consultant may not execute all Market Research projects that are scoped, this person will provide guidance to others on market research approaches
• Participates in and supports the design of market research projects, including survey design, interview guides, sampling and recruitment designs
• Provides Voice of the Customer input at meetings and represent the needs of members, prospects and employers during internal meetings at Kaiser Permanente
• Must possess strong bias to drive action through the development of strategic implications and recommendations
• Exercises a continued willingness to learn and excel; identifies imaginative and resourceful solutions to problems; knows there are better ways to do things and seeks opportunities to provide creative and analytical solutions – proactively. In addition, is willing to explore cost effective ways of conducting research
• Keeps abreast of best practices and new research in the area of research design for the development and administration of online surveys. Continuously drafts recommendations for new features/capabilities to improve the quality of online and offline research
• Provides analysis, coordination, and communication support to market research projects on a regional and enterprise level
• Ensures data integrity by overseeing the creation, maintenance and adherence standards for scorecards. Note that this may include summarization of data and analysis from multiple projects
• Exceptional writing/language skills with respect to crafting of survey questions, survey instructions, and other survey respondent communications
• Extensive knowledge of survey research techniques and methods. Strong expertise in questionnaire design. Demonstrated mastery of questionnaire construction and survey instrument flow
• Knowledge of statistical methodologies, including, multivariate regression, correlation matrixes, and factor analysis. Ideally, candidate will have SPSS analysis skills
• Ability to prioritize workload and manage expectations with key business stakeholders
• In addition, the ability to manage the market research vendors and team with colleagues in National Market Research to complete studies on time and within budget
• Preferred 5+ years of experience with Masters’ Degree in related field
• Minimum five (5) years of related experience with a master's degree preferred
• Experience in both research and business operations preferred

Market Research Co-op Resume Examples & Samples

• Pursuing a Marketing/Business degree with an interest or focus in market research, OR pursuing a Liberal Arts degree with a focus on Math and knowledge of statistics/data science
• Knowledge of SPSS (preferred) or SAS a huge plus
• Works well independently and in a team environment
• Self-starter, takes ownership of projects and accepts challenges
• Identify and recommend key issues to be addressed by research; then plan and recommend appropriate approach and study design to meet business objectives under manager’s guidance
• Engage and supervise external marketing research suppliers to ensure timely and high quality project execution
• Analyze and interpret research data, summarize results, and clearly and persuasively communicate findings, implications and recommendations verbally and in writing
• Understand and apply industry secondary data sources to inform product performance and develop a holistic understanding of the disease, market and competitive environment
• Integrate strong understanding of the therapeutic area and customers into research interpretations and recommendations
• Monitor and manage marketing research projects within budget and identify opportunities for cost savings as appropriate
• Minimum 3 years relevant marketing research experience, with at least 2 years on the client side
• Strong analytic and problem solving skills. Knowledge of basic statistics and statistical applications
• Excellent interpersonal and communication skills (both verbal and written)

Head of Market Intelligence & Market Research Resume Examples & Samples

• Design and implement a standard, world class process for conducting market research at HERE
• Deliver market research as required by the business, generating insights that enable effective and timely business decision making
• Design and implement consistent, holistic market and competitive analysis process that quickly and broadly disseminates information across the business
• Leverage market research and intelligence to deliver insightful analysis leading to faster and more effective business decision making
• Builds a top tier Market Intelligence and Market Research team
• Exceptional problem-solver and influential collaborator that can conceptualize winning strategies, formulate strategic initiatives, and execute under tight timelines
• Strong ability to interface effectively with key stakeholders, strong communication and presentation skills; empathetic and inspirational leader with strong executive presence who is recognized internally and externally as subject matter expert
• Creative thinker willing to challenge status quo with new ideas, new approaches, and new solutions, while deeply understanding and respecting what works today
• Ability to influence, listen to, and partner with range of CxOs and senior executives with different styles and cultures in multiple companies
• Capable of travel extensively to key operations, partners and customers across the world (including Seattle, Chicago, Berlin, and Mumbai)
• A role model for professional values, highly productive behaviors and always “doing the right thing” for the company, our employees, our customers and our partners
• Exceptional problem-solver in broad field of industries and an influential collaborator that can conceptualize winning strategies, formulate strategic initiatives, and execute key changes under tight timelines

Market Research Position for India SSO Team Resume Examples & Samples

• Analytical mind: Ability to analyze quantitative and qualitative data primarily from paid research websites, financial and company website, extract meaningful information and generate insight for senior management
• Hard working: Role involves managing multiple request which will have long term and short term strategic impact and thus candidate should able to respond quickly and maintain pace while working on complex business requirements
• Finance fundamentals and experience in financial/market modelling is required

Market Research & Analysis Intern Resume Examples & Samples

• Assist with the creation of department reports (FINAT Quarterly reports
• Monthly reporting on; Macro and Micro Economic trends
• Competitor Activity Track (Daily and Monthly consolidation)
• Segment Pipeline Analysis
• Competition Analysis (SWOT Analysis, Financial Summaries, etc.)
• Actionable insight on market research surveys
• Planning and Modeling for next years research survey plans
• Share mapping exercises
• Make presentations and excel dashboard (for reporting purposes)
• Excellent communication skills in English (any other European language is a plus)
• Team-player, no 9 to 5 mentality, good project management skills and self-starter with an eye
• Able to work well under pressure and adapt easily and quickly to changes
• Very strong cultural awareness and taste for international environments
• Only profiles submitted in English will be considered

Director Market Research Resume Examples & Samples

• Designing qualitative and quantitative research studies to evaluate and refine our hypotheses
• Translating research findings into actionable direction and
• Creating visual documents which communicate research findings and data elegantly and succinctly
• Evaluating each motion picture’s potential opportunities and challenges
• Assisting in writing strategic marketing documents for each film
• Managing the operational and analytical details of research test screenings
• Attending test screenings and focus groups both in LA and out of town
• Analyzing weekly marketing tracking studies and assess key opportunities and challenges films will face in-market
• Conducting focus groups, when possible
• Seasoned Market Research professional, experience in entertainment or related research preferred
• Minimum of 7 years’ experience in marketing research
• Strong professional writing ability
• Highly proficient in Microsoft Office particularly Excel and PowerPoint
• Strong analytical and numerical skills, excellent attention to detail
• Masters Degree in social sciences, business, statistics, marketing, or related area
• Experience with database management and big data analytics

Primary Market Research Specialist Resume Examples & Samples

• Second European language desired
• Strong process/project management skills
• Strong business acumen
• Preferred: Strong solution-orientation
• Relevant experience acquired at primary market research agencies or health care consultancy companies
• Preferred: Knowledge of the disease areas within the Pharma sector, with strong leadership and communication skills

Market Research & Analysis Manager Resume Examples & Samples

• Promote knowledge sharing through the organization's operational business processes and systems by, among others, strengthening links between knowledge sharing and the information systems, and improving integration among information systems in the organization, to facilitate seamless exchange of information across systems
• Provide a delivery tool that allows for easy end user interface with organizational knowledge
• Provide training to the sales force and management team on how to best use organizational knowledge to develop a competitive advantage at the regional and territory level
• Provide support for the establishment and nurturing of communities of practice, including workshops, one-on-one guidance, and troubleshooting
• Share experiences across communities of practice, sales force, business units, and networks on innovative approaches in knowledge sharing, including preparation of case studies
• Help monitor and evaluate the knowledge sharing program, including external bench-marking and evaluation programs/opportunities
• Help disseminate information about the organization's knowledge sharing program to internal and external audiences, including organizing knowledge sharing events (such as knowledge fairs, site visits, interviews), maintaining communications on knowledge sharing across the organization, participation in orientation and training sessions
• Focus knowledge management activities towards the support of strategic business objectives, primarily in support of the sales force
• Demonstrated effective managerial skills
• 3+ years as a product manager or related sales and/or marketing experience
• Fundamental Computer Skills
• Previous experience in Sales/Marketing
• Extensive Field Sales training or Instrument Sales experience
• Internal Product Development training
• Generates basic reports on sales, store location and market as requested by personnel within the department. If necessary, may be asked to assist in the design of new reports
• Assists in the collection of renewal store data from the Field Operations team and the maintenance of that data in Manhattan. Consists of inserting Ops comments into Manhattan from BLEX and uploading pictures to the network
• Assists with information requests from other departments including store maps for Advertising and location information for Compensation
• Provides general administrative support to department as needed. Supports in the maintenance and enhancement of the Real Estate databases and applications including Manhattan, Tango and in house Access databases
• Provides assistance and administrative support with special projects as needed
• College degree or 2 years related work experience in real estate administration, database management or related field preferred
• Computer experience including Microsoft Access and Excel required. Experience with database management and Adobe Photoshop Elements preferred
• Excellent oral and written communication and organizational skills required
• Ability to work independently required

Market Research Senior Specialist Resume Examples & Samples

• Day-to-day management of Brand Health Tracker (30%)
• Execution of Product Use Tests (30%)
• Supporting Customer Satisfaction Program (20%)
• Other ad hoc responsibilities as they arise (20%
• Strong project management skills and attention to detail required
• B2B experience and/or retail experience a plus
• Proficiency in Excel required; strong PowerPoint skills

Principal Market Research / Planning Analyst Resume Examples & Samples

• Proven experience related to budget planning and execution
• Ability to interface across GTS and RTN business units
• Understanding of government procurement process
• Proven experience related to the development and dissemination of strategic plan
• Financial analytical skills
• Management experience for international sales representatives and consultants
• Ability to work independently; does not require detailed guidance
• MBA/MS is a plus
• 1 to 5 nights per month
• Preparing marketing research plans
• Designing and coordinating quantitative research studies
• Analyzing quantitative research study findings

Director, Market Research & Analysis Resume Examples & Samples

• Conduct daily proactive competitor monitoring for EG across video, broadband & wireless (postpaid and prepaid); and Competitive Alerts
• Partner cross-functionally to provide actionable insights and analysis across marketing mix - regarding competitor pricing, offers, advertising & messaging, packaging, and products
• Oversee claims support / refute competitor claims
• Desktop tools and portals
• Manage budget of ~$4M annually

Market Research Client Analyst Resume Examples & Samples

• Clear communication & organization skills – the ability to deliver work on time that meets client needs enabling us to enhance our client relationships
• A capable presenter, who is keen to gain experience in front of client audiences in the near future
• Strong analytical skills and attention to detail with a clear interest and passion in drawing actionable conclusions from complex data sets and understanding the consumer. Data analysis experiences a plus
• Ability to show passion and drive in day to day circumstances
• You possess an engaging communication style, are passionate about interpreting numerical information to find a story, and have a genuine curiosity and enthusiasm for understanding the markets our clients operate in
• 1 or more year experience in a market research agency is preferred
• Oversight of account support and research delivery teams, including all aspects of client relationship management and project delivery
• Participate in business development to cultivate new ORC client relationships (e.g., capabilities discussions, proposal writing)
• Develop partnerships with your ORC colleagues, enabling you to leverage the best ORC solutions and talent to address specific client needs
• Leverage your experience, knowledge and understanding of your client’s business to add value for clients through insight and advice built on a platform of excellent research
• Contribute to the financial health of ORC by growing client relationships and governing margins on delivery
• Mentor and participate in the development of junior and mid-level colleagues to ensure the long term vibrancy and scalability of our team
• Operate in a strategic role at ORC, where your actions, ideas and contributions make a difference
• 4-6 years of Research and consulting experience
• Experienced in research and consultation related to new product development, customer experience, and brand

Market Research Consumer Insights Manager Resume Examples & Samples

• 4-7 years business experience with a minimum of 2 years in the snacking industry
• Bachelor’s Degree in Marketing, Market Research or business related field. Master’s degree in a related field or MBA preferred
• Experience designing and managing both quantitative and qualitative primary research methods required
• Experience working with research agencies that carry-out research
• Excellent critical thinking, analytical and communication skills – ability to understand clients’ business and their business needs
• Ability to interact with leaders within the organization
• Track record of successful project management across multiple projects, including budget, timeline, tradeoffs/priorities, and supplier management/relationships

Market Research Account Managers Resume Examples & Samples

• Achievement of the revenue budget for a set list of clients
• Ensure all potential clients are identified and approached to maximise revenue potential
• Assist the Senior Manager to ensure the data quality and deliverables are in line with GfK international standards and those standards set by the Research Director
• Assists with the monthly data production via Quality Checking Project and Price Check on your product categories
• Build market and product knowledge on all product categories that you are handling. This includes details on coverage, universe and sample sizes, distribution channels and detailed market information
• Ensure satisfied clients by providing high level of client servicing, including in-depth presentations and consultancy
• Ensure yearly data reconciliation are done with your clients
• Assist with the preparations of presentations to retailers on your markets
• Follow the GfK Company strategy on all aspects of the business
• Build successful working relationship with the Product Manager Europe (PME)
• Responsible for building market knowledge through monthly post QC calls
• Ensure that the Company CRM (Client Relationship Management) system is updated and correctly maintained

Global Market Research Client Executive Resume Examples & Samples

• 1 or more year experience in a market research agency
• Strong analytical skills & attention to detail with a clear interest in drawing actionable conclusions from complex data sets and understanding the consumer
• An adaptable personality, able to communicate with different levels of seniority
• Passion for interpreting numerical information to find a story, and have a genuine curiosity and enthusiasm for understanding the markets our clients operate in
• Experience working within the mobile & telecommunications market a plus
• Strong knowledge of PowerPoint and Excel
• Identifying new business opportunities and areas for business growth
• Understanding consumers, customers and clients’ needs & expectations
• Evaluating customer loyalty / satisfaction to inform customer experience priorities
• Designing and assessing products, services and channel approaches
• Tracking brand performance and recommending course adjustment
• Building our brand positioning and relevancy
• Proven ability to build and drive a research agenda aligned to business objectives and strategies
• Demonstrated expertise in consumer and B2B research
• Proven experience managing and extracting insights from both quantitative and qualitative research
• Ability to influence senior leaders
• Understanding of health industry or broader financial services, though not required
• Proven experience managing research vendors
• Prior experience on both the vendor and client-side is preferred
• Bachelor's degree in statistics, econometrics, mathematics, economics or engineering sciences
• Excellent command of English and Turkish, both written and spoken
• Preferably experience in IMS reporting
• Collaborative, committed, result-oriented and business minded personality
• Excellent reporting & presentation skills
• Excellent knowledge in using MS Office programs, especially advanced level of Excel

VP, Market Research & Consumer Insights Resume Examples & Samples

• Ensure consistent approach to Market Research is followed across key products and identifies ongoing improvements to protocol
• Responsible for managing a team of Market Research professionals, including Insights Managers, Market Research Analysts and Corporate Research Librarian, responsible for both primary (quantitative and qualitative) and secondary research

VP, Market Research Analytics Resume Examples & Samples

• Contribute to the strategic marketing plans for all Focus Features theatrical campaigns
• Utilize online ad testing and analytics to inform creative decisions
• Work with all marketing department heads to communicate and coordinate strategy; ensure message consistency across all platforms
• Create marketing presentations for internal and external stakeholders
• Assist with coordinating and assembling marketing “decks” for filmmaker meetings
• Identify and implement emergent research methodologies and data technologies to add tangible value – i.e., optimize strategy, targeting, messaging and marketing spend
• Introduce use of “big data” analytics to capture, analyze and unlock consumer insights, refine targeting, evaluate ad effectiveness, and identify causality and influence in a viewer’s decision to engage and transact
• Improve capability for matching non-entertainment consumer behavior with entertainment purchase intent
• Identify research innovations in the areas of online, mobile communication and converging media
• Develop research competency for micro-targeting audiences, particularly for genre and Art-house/Academy films
• Develop social media intelligence opportunities to track “buzz” surrounding our properties, profile fans, test materials and monitor changing reactions to campaigns
• Migrate Focus Features away from conventional research methods by embracing future-leaning capabilities
• Manage the execution of all phases of quantitative and qualitative market research implementation
• Supervise research vendor selection/management, study design, methodology, logistics, internal approvals, filmmaker and studio needs
• Design and oversee research test screenings – i.e., secure locations, approvals, determine sample demographics, manage vendors, coordinate with filmmakers
• Coordinate all aspects of advertising testing – i.e., ad selection, study design, etc
• Work closely with creative advertising to translate market research findings into actionable direction that refines critical assumptions, improves performance of ad campaigns and drives box-office results
• Analyze and distribute market tracking studies to key marketing stakeholders and senior corporate executive
• Manage research budgets and negotiate best pricing
• Work closely with Media, Digital, and Publicity to develop and monitor online KPI’s while delivering actionable insights
• Partner with Focus’ Media, Digital and Publicity teams to build partnerships throughout the NBCU organization
• Develop cross-company relationships to garner access to marketing data and customer bases; explore opportunities to use research to improve share of voice for Focus Features campaigns throughout NBCU
• Work with President of Marketing to evaluate potential project’s marketing assets and challenges, pull comps, assess release dates and assemble competitive P&A spends
• Establish and build strong relationship with Maxus/Group M to take full advantage of agency consumer data platforms and innovations
• Improve communication with NBCU Business Development Team to gain greater understanding of new business initiatives
• Remain current on consumer trends, industry developments, and best practices and share relevant insights with Focus Feature organization
• At least 7 years of experience in market research and analytics, preferably with significant experience in the entertainment and media industries
• Strong mathematical background, with experience in data mining, statistical analysis and modeling
• A solid understanding of the film marketing business model (and challenges)
• Intellectually curious thought leader and inventive problem-solver
• Familiar with research methods, syndicated research tools and databases
• Ability to effectively partner with colleagues to influence behavior and outcomes
• Comfortable speaking in front of senior management and filmmakers, sharing insights and making recommendations
• Excellent PowerPoint or KeyNote capabilities; dynamic presentation skills

VP, Market Research & Measurement Resume Examples & Samples

• Responsible for maximizing team productivity, prioritizing projects, and managing the research pipeline
• Oversee and prioritize all customer and marketplace research projects, including brand positioning, advertising testing, product development, segmentation, customer satisfaction, public opinion polling, and usability research
• Translate business needs into research designs and synthesize diverse information sources that answer specific business questions and generate insights that can drive business growth
• Management of internal client expectations and priorities, develop deep engagement and relationships with internal clients & external business partners
• Partner with wealth management business leaders to structure project-based quantitative and/or qualitative research to understand and improve our Client and Financial Advisor journeys
• Manage research operations including online survey programming testing, sample management, and field management
• Establish and document team processes & operational guidelines
• Liaison with Branch Administration at all management levels, Compliance and Legal on communication matters, and Financial Advisors and Institutional Management
• Management, selection and summary of input and updating of the Marketing Research website
• BS Marketing, MS or MBA Marketing/Marketing Sciences, Market Research, or Psychology
• Minimum of 10 years of business experience in custom primary market research and planning (can include consulting experience) – with five years financial services marketing research. Mix of client-side and supplier-side preferred
• Strong prioritization, project management, time management, and organizational skills in a fast-paced environment
• Expertise in designing quantitative and qualitative research, writing survey questionnaires & interview guides
• Expertise in analyzing and reporting survey data, including frequencies, crosstabs, and statistical significance testing
• Ability to infer actionable insights from strategic research, tactical research, and secondary/syndicated research, and effectively communicate those insights to business partners
• Familiarity with relevant secondary/syndicated research providers
• Experience with sales force issues and investment product and services research
• Experience with communications research: mass advertising, point of sale and digital
• Excellent writing skills, presentation skills and social awareness/people skills
• Open minded person able to adapt to shifting priorities and our evolving organization
• Strong team player and collaborator
• Detailed-oriented and can also think strategically/communicate strategic implications
• Proficiency with Microsoft Word, Excel, PowerPoint, and SPSS/SAS statistical software
• Comfort using online survey software such as Qualtrics

Senior Analyst Market Research Resume Examples & Samples

• Work with suppliers to ensure that existing services meet their service targets
• Help discover and coordinate continuous process improvements; helping identify opportunities to increase efficiency and eliminate non-value add activities
• Interface with key leaders, including VPs, directors and managers in the marketing and market research departments
• Clearly define what the goals/objectives and create empowered and accountable teams to design, implement and stabilize approved improvements
• Develop and implement indirect procurement strategy, goals and savings targets in line with company strategy and procurement best-practices
• Oversees the development and execution of sourcing strategies including the setting of targets, timelines and resource plans while maximizing effect spend under management
• Negotiates and executes contracts for Global or North American Marketing spend
• Develops relationships with senior executives from key suppliers and engages them in strategic supplier management for value creation and innovation
• Partner with the business to ensure that all appropriate marketing spend is optimized and that we are driving cost reductions with continuous improvement
• Assist in managing assigned Global and North American Marketing spend to levels that are commensurate with industry benchmarks for a company of our size
• Support the optimization of vendor management for key marketing vendors to ensure that the company is maximizing the relationships with these strategic vendor relationships
• Build strong relationships with all business partners and suppliers
• Bachelor’s degree in Supply Chain, Business or technical field
• Ability to present ideas in business-friendly and user-friendly language
• Good negotiation and influencing skills
• Good consulting skills, specifically in managing change, project management and presenting
• Capable of modeling Edgewell’s leadership competencies
• Vendor management skills
• Experience in Marketing and Professional Services Strategic Sourcing
• Management of critical vendor relationships
• Knowledge of the procure to pay process
• Experience working on global projects
• 6+ years of relevant work experience
• Demonstrated understanding of legal contracts; procurement, consulting or sourcing experience
• Indirect Procurement or consulting experience, particularly in services and marketing
• Proven track record of working with multiple senior level stakeholders to deliver results
• Strong analytical and problem solving skills, including total cost analysis
• Monitor and report all marketing effectiveness and brand tracking, pairing with the analytics reporting that comes from the performance marketing and data teams
• Make recommendations to marketing managers for local marketing activities and quarterly marketing strategy planning
• Manage research agency vendors in country and be responsible for keeping the company's marketing research budget in check
• Design questionnaires and discussion guides, interpret data, write reports and communicate actionable recommendations
• Conduct in-depth analyses and provide insights for business areas with larger challenges, helping marketers identify growth opportunities
• To monitor campaigns against KPI’s, be fully aware of trends and analytics, success and risks in order to achieve business objectives
• Train the local marketing team on BI tools, data-driven methodologies, and providing consistent direction and support for analyses
• Local implementation of marketing analytics projects related to improving marketing channels effectiveness, customer segmentation, campaign optimization, etc
• Understand business requirements and work objectives in order to analyse relevant customer data sets and propose actionable recommendations that would support decision-making and marketing campaign planning process
• Bachelor degree preferably with a focus on Marketing, Research, Statistics, Analytics, Advertising, Communications, and/or Business Administration
• 4-5 years of experience in a consumer research, consulting, data analytics, marketing strategy or related role
• Knowledge of analytics tools, including Excel (VBA, Pivot), database querying (SQL), Tableau, R, etc. - preferred
• Experience conducting market research will be a plus point. Advanced knowledge of market research field and techniques
• Proven data gathering and analytical skills - experience analyzing primary and/or secondary data sources from companies like AC Nielsen
• Conduct a 50-state market research study, surveying all medium sized (population of 10,000 and greater) government units, to assess the size, composition and age of the street sweeper and sewer vacuum fleets
• Collect and analyze data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand
• Prepare reports of findings, illustrating data graphically and translating complex findings into written text
• Seek and provide information to help Federal Signal determine our position in the marketplace
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data
• Proficiency in MS Office, particularly Excel
• Proficiency in navigating websites
• Good communication and phone skills
• Commitment to perform repetitive tasks – soliciting information and data entry
• Ability to work independently without regular supervision
• Oversee the design and execution of primary and secondary research according to best practice methodologies in support of insights and business goals
• Apply expertise in market and VOC research, syndicated data and application of advanced analytics
• Leverage an arsenal of research sources including scrappy techniques, traditional practices and modern methods to uncover consumer, customer, market, channel and category insights
• Lead the analysis and synthesis of varied and disparate data inputs and develop logical, objective and actionable insights aligned with business goals and objectives
• Synthesize and report findings and recommendations through holistic and compelling story-led communications to key stakeholders including senior leadership, in a timely fashion
• Build & implement trends and insight monitoring infrastructure to support market, customer and consumer understanding in support of business needs
• Stay abreast of new tools and methods and guide investment in research, infrastructure, insights and analytics capabilities
• Provide input to VP Marketing to support ad hoc requests, strategic planning and key marketing initiatives
• Support sales through timely communication, targeted insights and presentations to strategic customers, purposeful product demonstrations, and best practice customer engagement experiences
• Demonstrate ability to interact, collaborate and influence stakeholders at all levels, across geographies and divisions
• Work closely with research partners and agencies to ensure high levels of service, support and effectiveness
• Respond to requests in a timely fashion with a high level of professionalism and proficiency
• Build and demonstrate working knowledge of ADM
• Assists with communication planning
• Develops key messages using research and analytics to drive planning and messaging
• Follows established processes, demonstrating discipline and organization in executing assignments and plans
• Builds and maintains great relationships with clients and co-workers
• Tracks performance and progress using quantifiable metrics
• Communicates frequently with cross-functional groups
• Works at both business unit and corporate levels
• Effective Written Communications
• Effective Verbal Communications
• High School Grad / GED
• Bachelor's - Sciences
• Bachelor's - Arts
• Conducts world-class market research to aid decision-making for all new theatrical release and catalog marketing campaigns related to consumer movie buying and renting behavior (both DVD/Blu-ray and digital buying/renting), as well as individual title insights
• Communicates market research findings to creative services, sales, digital/social marketing, media, and retail marketing teams
• Manages day-to-day vendor relationships relating to primary and secondary market research
• Designs and manages researches studies including vendor selection and management, methodology development, and analysis of results
• Has a deep understanding of available data sets (box office, consumer title tracking, social media analytics, media spending, historical sales/rental data, etc.) and how they can be used for different analyses in the service of answering questions and solving problems
• Conducts internet searches, monitors trends, and uses research vendor websites and communications to maximize research support with limited resources
• BA in business, market research, marketing strategy, psychology, statistics or other related field
• Minimum three years of market research and/or consulting experience on the client or vendor side in a home video, theatrical, marketing analytics, or consumer packaged goods department
• Previous use of multivariate analysis, factor analysis, regression modeling and other advanced statistical techniques
• Experience in working independently with minimal direction
• Well-versed in entertainment research (TV/Film/Gaming), specifically around marketing content development and strategy
• Experience researching topics pertaining to home entertainment, film, technology, and shopper behavior (brick & mortar or digital) strongly preferred
• Experience planning, conducting and analyzing data from both qualitative and quantitative primary research studies, utilizing a variety of research methodologies
• Proven track record of successfully conducting research studies within timing and budget constraints
• Excellent quantitative and analytical skills, experience with survey design, sampling, and data analysis
• Extremely well organized and capable of handling multiple projects simultaneously
• Ability to analyze research data and translate raw information into actionable insights that can be easily understood and utilized by the entire organization
• Able to work effectively with others to ensure projects meet deadlines and budgets
• Maintains/manages extensive databases containing factual information for the U.S. and world agricultural, energy, macroeconomic, and fertilizer industries
• Inputs and maintains industry data for agricultural and fertilizer supply/demand, trade, and prices. Creates new datasets and databases to support team analyses. Checks and ensures data accuracy
• Monitors, evaluates and reports on the U.S. and world agricultural and fertilizer data. May assist in maintaining CF sales or supply/demand data. Works directly with Research and Sales Analysts to maintain data integration with department models
• May report on weekly, monthly, quarterly, or annual data upon entering into databases
• Assists with new model development as required by manager or lead analysts
• Provides timely responses to ad hoc requests for information and analysis pertaining to the U.S. and world agricultural and fertilizer industries, including CF related requests
• Assists team with Powerpoint, Word, and other publication development and supports publication design and preparation in conjunction with Research Analysts. Develops geographical maps as requested
• May conduct or assist in conducting market research studies on specific topics of interest to CFI. Also evaluates and utilizes data and research from various agribusiness consulting firms, extension agencies, and other outside organizations
• Strong computer skills, knowledge of spreadsheet/graphic/word processing/internet software; familiarization with or aptitude to learn mapping software/tools is a plus
• Prior fertilizer industry experience is not required

Manager Worldwide Market Research Capabilities Resume Examples & Samples

• Manages standardized primary (quantitative) market research studies such as ATU tracking, Brand Equity and Messaging to assess performance and uncover opportunities
• Leads all aspects of primary (quantitative) WW Field Medical Survey execution to track Field Medical performance and to inform Field Medical strategy and tactics across therapeutic areas such as oncology, immunoscience, virology, cardiovascular
• Independently designs and executes primary (qualitative & quantitative) medical market research projects in partnership with team members and outside vendors
• Negotiates effectively with external agencies and with internal stakeholders to design and execute actionable primary research that drives decision making
• Analyzes the data and findings across geographies and therapeutic areas and works with primary and secondary data to derive meaningful insights
• Proactively partners with internal stakeholders such us Market Research, Marketing, Analytics and Medical team to ensure research efficiently delivers customer-focused input on strategic and tactical business decisions
• Focuses on multiple geographies, effectively prioritizing assignments in line with business priorities
• Represents the WW Market Research function on key internal business team meetings, proactively contributing in ways consistent with the vision and strategies of the department
• Helps develop and deploy innovative approaches and techniques in market research
• Helps identify future opportunities and implement standardization
• BA/BS in Marketing, Business, Market Research, Mathematics, Finance, Engineering, Social Science or equivalent required
• Advanced degree in General Business, Finance, Economics, Marketing, Market Research, Operations Research, Statistics, or Engineering preferred
• 3-5+ years of relevant primary market research experience
• Pharmaceutical industry experience strongly preferred
• Experience in oncology of advantage
• Strong analytic and qualitative/quantitative primary market research capabilities
• Strong technical understanding of marketing research models and knowledge and experience across multiple research tools
• Global experience in working across cultures (US, Europe and Asia) preferred
• Demonstrated ability to analyze and interpret complex problems/data gathered from a variety of sources, and synthesize to develop key insights and recommendations
• Demonstrated ability to proactively partner and effectively operate and influence cross-functionally, across multiple geographies
• Ability to balance multiple projects simultaneously and work independently to deliver timely and accurate information and analyses
• Strong communication, collaboration and project management skills
• Be highly proficient in English – other European language such as Spanish, Italian, and French of advantage
• Passion: We pursue excellence to help patients prevail. I set high standards for myself and others to win for our patients / I energize others / I strive to learn something new every day / I treat my patients, customers and colleagues with compassion, empathy and respect
• Innovation: We embrace new ideas. I challenge the status quo / I seek and share bold idea that help BMS win / I pursue and understand diverse perspectives outside of BMS / I encourage and have constructive debates / I embrace change to drive innovative outcomes / I rebound quickly and learn from my mistakes
• Accountability: We own our outcomes and the outcomes of others. I own BMS? Success by holding myself and others accountable / I share information in a transparent and honest way / I celebrate my successes and the successes of others / I coach and mentor others with good intent and purpose / I am inclusive and bring out the best in others / I understand what people do and the impact I have on them
• Speed: We act with urgency and agility. I work with a sense of urgency / I focus on what’s important / I consult with the right people to move quickly / I seek efficient, effective solutions / I quickly assess potential risks and rewards / I break silos and eliminate unnecessary rules / I make decisions with resolve and enable others to do the same
• Design and refine MHSE’s ongoing market research strategy to improve clarity of insights in the K-12 market
• Own the implementation of Market Research for the organization, with a focus on ongoing process and quality improvements
• Lead market research teams to ensure data-driven development of new product solutions and services
• Manage the research budget including a robust set of quantitative and qualitative research tools and vendor relationships to meet the needs of MHSE while identifying opportunities to improve effectiveness and efficiency of research spend
• Ensure development and go-to-market strategies and plans accurately reflect all in-market learning
• Work with the Strategy & Analytics management team to create, analyze, and execute reports and solutions to allow MHSE to make fact-based decisions and strategies
• Work closely with functional leaders to understand unmet needs in the market, and provide recommendations on important industry trends and competitive activities
• Work with the VP of Strategy & Analysis to counsel senior management on strategic initiatives, driving development of breakthrough innovation
• Bachelor's degree in marketing (with a focus on market research), economics, statistics, or a related field required. Graduate degree highly recommended (MBA preferred)
• A minimum of 7 years of professional work experience, with an emphasis on data, insights, and strategy development database management and integrity as well as data mining
• A minimum of 3 years of experience in leading a team of professionals, with demonstrated ability to create an environment of passion, excellence and creativity for your team
• Ability to work with, coordinate, and motivate cross-functional teams through managerial courage, a strong commitment to consumers, colleagues, and business partners, a high level of integrity (“EQ”), and open mindedness
• Demonstrated passion for excellence in forward-looking insights development, specifically where the cross-section of traditional and digital can inform opportunities, and strategic decision making
• A track record of developing research talent
• Goal-oriented, resourceful and self-directed, takes personally accountability, and believes strongly in open communication
• Demonstrated ability to take initiative and manage multiple projects with tight deadlines in a timely fashion
• Experience in the education industry preferred
• Consulting experience desired

Market Research & Customer Insights Analyst Resume Examples & Samples

• Bachelor’s Degree in market research, or other business related field; Master’s degree a plus
• Minimum of two years of work experience in a corporate environment
• Minimum of two years of work experience in the hospitality industry, preferred
• Understanding and experience with qualitative and quantitative research techniques
• Experience creating presentations summarizing results and recommendations for action
• SPSS data modeling a plus
• Ability to prioritize responsibilities and flex as needed
• Strong problem-solving and analytical skills
• Excellent knowledge of Microsoft Office programs: Word, PowerPoint, Outlook and Excel. Strong knowledge of Excel functions, formulas, and chart creation
• Knowledge of other specific web based programs including Micro Strategy, Salesforce, Oracle
• Familiarity with Qualtrics survey tool or similar survey building tools

Senior Manager of Market Research & Intelligence Resume Examples & Samples

• Conduct primary and secondary research to capture insight on market trends, competitive landscape, customer needs, and end-user behaviors
• Identify, collect and interpret appropriate customer, competitor, market, economic, financial and/or operational data and translate into executable and effective market and intelligence reports
• Monitor intelligence sources (blogs, media websites, competitors’ web sites, conference sessions and calls for papers)
• Responsible for strategic data and information, trend and scenario analysis, and other business analytics in support of strategic planning and execution
• Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles and conducting competitive and win/loss analyses
• Work collaboratively internally and externally to develop and drive excellent strategic commercial insights that informs and shapes communications to achieve their maximum potential
• Identify new ways to position solutions in the market and work with Solutions Marketing colleagues to execute on strategies
• Develop and maintain internal database of vetted and sourced client testimonials, outcomes-oriented metrics, market statistics, competitively differentiated data points and other relevant information that may be leveraged by Solutions Marketing, Corporate Communication and other teams
• Influencing product roadmaps by comparing market and competitive insight into buyer needs and market opportunities with Nuance’s distinctive competencies and existing plans
• Provides consulting and interpretation of market and consumer/customer research data to the healthcare division and help analyze data and adjust activities to drive continuous improvement of marketing efforts
• Cultivate and sustain working relationships with industry key opinion leaders, associations and analysts who can play a role in supporting healthcare division business objectives
• Continually add to the understanding of the company’s healthcare solutions by developing a thorough understanding of similar products, competition and market trends that impact individual product lines and cross product solutions portfolios

Market Research Lead, German Resume Examples & Samples

• Perform the following checks in multiple languages
• Weekly HTA agency (HTA reports & Agency characteristics and policies)
• Weekly Regulatory Agency (new approvals or licence extensions / withdrawals)
• Quarterly check for major changes in Country Data & Country characteristics
• Identify new entry/update (Country, HTA agency, Regulatory Agency)
• Create / update a country policy and pricing record
• Make annual update to country records
• Check clinical evidence for existing up to date clinical record
• Check for existing technology; disease (sub-)type
• Create/update regulatory record
• Create/update country pricing records (EU5 & US)
• Create/update HTA / clinical record
• Clinical and preferably health economics experience of at least 3 yrs
• Fluent in English & French or German, especially in written communication
• Ability to develop meaningful research reports on company, Industry and latest technologies
• Ability to leverage online and other secondary research materials quickly and effectively
• Knowledge on online databases, such as Gartner, Forrester, Capital IQ, Hoovers, etc will be useful
• Develop actionable marketing recommendations and insights to support strategic planning activity
• Proven track record in leading and executing business research/enterprise market research, assignments of varied sizes, values and duration across multiple domains
• Excellent analytical and problem solving skills, including financial analysis skills
• Proven ability to build strong working relationships with senior stakeholders at the account side
• Ability to work under pressure with limited supervision, and produce timely deliverables in a fast-paced environment

Specialist, Market Research Resume Examples & Samples

• Natural curiosity and appetite for data – ability to seek out and consume information from multiple data sources, uncover insights and make recommendations based on findings
• Ability to effectively package high-level executive summary of recommendations and actionable insights to drive the business forward
• Ability to demonstrate the core and job category competencies: customer-focused, results-driven, teamwork, communications, adaptability, initiative, problem solving and quality
• Ability to lead by example in support of the Company’s essential characteristics and values: strong ethics and integrity, dedication to a safe work environment, commitment to a diverse workforce that recognizes and respects every individual’s unique skills and perspectives
• Proficiency in research based tools and software (Qualtrics, mTab a plus)
• Exceptional organizational skills with strong attention to detail
• Strong client service orientation with ability to meet internal and external deadlines
• Strong listening and problem-solving skills
• Bachelor’s degree in research, marketing research or business
• A minimum of five years of experience in a variety of marketing/communications areas, such as advertising, marketing, brand management with strong market research responsibilities as part of these positions
• Manage processes to aid in the completion of projects (e-mail correspondence, vendor quote generation and comparison, interview scheduling, vendor coordination, invoice processing etc.)
• Organize and confirm that logistics have been arranged for project teams
• Note taking for research teams during research interviews
• Analyze qualitative data
• Prepare and organize project documents (printing, copying, and archiving meeting / support materials)
• Collaborate with project teams as a team member as needed
• Secondary school diploma required; post-secondary education or Associate's/Bachelor's degree strongly preferred
• Up to 3 years of relevant work experience
• Computer fluency with MSOffice (Word, PowerPoint, Excel) and Outlook
• Ability to manage a wide variety of tasks and meet deadlines
• Ability to follow instructions and to work independently
• Efficient typing skills to allow for real time note taking

Market Research Account Director Resume Examples & Samples

• 10+ years professional experience
• 5+ years of account management and/or business development experience, ideally in primary market research
• Exceptional client relationship and management skills
• Excellent influencing and negotiation skills
• Excellent writing and communication skills on telephone and in-person
• Ability to work in a collaborative team setting
• A willingness to be coached and learn
• Adaptable and flexible, open to change
• Degree in Psychology, Market Research, or a related a data science field
• 5+ years formal market research experience, (vendor evaluation, survey instrument creation, screener creation, discussion guide creation, data analysis/pattern recognition, report generation)
• 3+ years experience in managing vendors and multiple research projects/programs simultaneously
• Proficiency using research analytics tools (e.g. Excel, SPSS)
• Basic skills with data vizualization (e.g. Cognos Insight or Tableau)
• Excellent communications skills, written and verbal
• 10+ years formal market research experience (vendor evaluation, survey instrument creation, screener creation, discussion guide creation, data analysis/pattern recognition, report generation)
• 5+ years of experience in managing vendors and multiple research projects/programs simultaneously
• Experience applying technical expertise in drawing inductive inferences from data, evaluating analytical models, hypothesis testing, design of experiments, pattern discovery, optimization, simulation, and similar applications in B2B marketing
• Proficiency in various types of data analysis and visualization techniques to describe behaviors, explain relationships, make predictions and recommend actions
• Expert level skills with SPSS
• Proficiency in executive communications

Market Research & Customer Insight Manager Resume Examples & Samples

• A good understanding of the pharmaceutical industry and the specific requirements related to conducting pharmaceutical market research
• High capability to prioritize multiple competing work streams
• Excellent quantitative and qualitative research and analytical skills
• Ability to rapidly gain understanding and credibility in a brand/therapy area
• A desire to embrace innovation uncovering new methodologies, data sources and new ways of working to deliver customer and market insights
• Capable of creating and delivering recommendations based on quantitative and qualitative information
• Market research agency experience/ Pharma company market research experience
• Deep understanding and application of a wide range of market research techniques
• Providing market research support and expertise, working with business partners and selected individuals in the brand teams to drive customer and market understanding
• Enhance GSK’s understanding of business opportunities, performance and risks by assessing and synthesizing information from a variety of data sources, including
• Execution of quantitative and qualitative market research projects across a range of brands and respiratory therapy areas

Senior Director of Market Research Resume Examples & Samples

• Leads all primary and secondary market research efforts, data analysis, and synthesis
• Creates cross functional partnerships within ASU to help increase results through the use of market research and analysis
• Conceptualizes methods and models, including pricing, to successfully drive market penetration and increase enrollment in educational programs
• Conducts world-class market research to aid decision-making identifying new program releases to achieve goals
• Communicates market research findings internally and potentially externally as part of EdPlus’s thought leadership objectives
• Summarizes market research data and reports into key findings and executive summaries
• Aggregates and analyzes data using the appropriate tools (Excel, SPSS, R, etc.) and techniques (descriptive statistics, regression, clustering, factoring, etc.) to produce insightful reports and models
• Conducts internet searches, monitors trends, and uses research vendor websites and communications to nimbly maximize research support with limited resources
• Conducts market sizing/opportunity analysis to identify new growth markets and segments
• Establishes “early warning” system for key audiences that identifies new market forces, new regulations and competitive landscape changes
• Monitors and analyzes key market trends through regular engagement with industry analysts, students, and other influential thought leaders
• Monitors competitor activities including pricing, go-to-market strategies, and product direction
• Supports product launch process from release planning through sales enablement by identifying differentiators and gaps relative to top competitors
• Creates programmatic competitive briefing materials to ensure all key constituents understand how to effectively position and win against key players in the market
• Provides competitive intelligence rapid response capabilities to assist Business Development in active deals
• Assumes or coordinates other duties or projects as assigned or directed
• Evidence of a Bachelor’s degree or higher in business, market research, marketing strategy, psychology, statistics or other related field
• Experience in market research, product marketing and/or product management
• Experience in developing market and competitive analysis programs
• Demonstrated knowledge of knowledge management
• Demonstrated knowledge of multivariate analysis, factor analysis, regression modeling and other advanced statistical techniques
• Experience in higher education and/or K-12 ecosystem
• Experience in conducting research studies within timing and budget constraints
• Experience in using quantitative and analytical skills
• Experience with survey design, sampling, and data analysis
• Experience in being well organized and capable of handling multiple projects simultaneously
• Experience in analyzing research data and translating raw information into actionable insights that can be easily understood and utilized by the entire organization
• Experience in using presentation and writing skills
• Experience in working effectively with others to ensure projects meet deadlines and budgets
• Experience in thinking creatively and strategically while handling complex issues
• Experience in thriving, adapting and re-prioritizing tasks in a fast-paced, ever-changing environment

Market Research & Portfolio Analyst Resume Examples & Samples

• Conducts weekly research on pharmaceutical product and market information, industry competitors, clinical trials, newly initiated clinical trials, and industry trends
• Performs analysis of research conducted on pharmaceutical product and market information, industry competitors, clinical trials, newly initiated clinical trials, and industry trends
• Provides important data on potential opportunities based on analysis of the conducted market research with key stakeholders
• Generates data that drives business-case analysis and which allows to make appropriate recommendations product decisions
• Creates forecasts and presents integrated product and market analyses to key stakeholders
• Provides profitability analysis of specific pipeline products including required procedures and estimated timelines
• Performs market research on pharmaceutical pipeline through competitive analysis of global competitors
• Generates data for use in new product launch planning
• Interfaces with key functional areas (Program Management, Regulatory, Development, Legal, Commercial, Finance, etc.) to determine and consider appropriate risk factors and to value and prioritize the pipeline
• Analyzes financial reporting, margins, trends, etc. for insights into portfolio optimization
• Provide routine and ad hoc product and process specific financial reports
• Monitor and analyze industry marketing costs and trends
• Is knowledgeable in the understanding of cGMP requirements
• Research and analyze growth strategies into new markets, therapeutic areas, and geographies for expansion
• Other duties as assigned or as business needs require
• Bachelor’s degree in Marketing, Pharmaceutical Business, Pharmaceutics or related field
• 3-5 years’ experience in marketing intelligence in the pharmaceutical industry is required
• Experience in the pharmaceutical materials industry
• Excellent interpersonal and written/verbal communication skills
• Exceptional ability to analyze and understand large scale and cross functional information
• Ability to work with individuals at various levels of the organization
• Strong analytical, financial analysis and critical thinking skills
• Recognizes and diagnoses problems quickly and identifies appropriate solutions
• Demonstrates ability to generate business-case analytics and make appropriate recommendations on the basis of findings
• MBA or advanced degree in related field
• Generic pharmaceutical industry experience
• Experience in a multinational company

Market Research & Opportunity Development Manager Resume Examples & Samples

• Design and execute market research using state of the art methodologies (cross tabs, price modeling, conjoint analyses, etc ) either by themselves and/or with help of outside vendors
• Summarize results of market research in reports, presentations, and executive summaries
• Build and maintain databases relevant to efficient conduct of relevant market research (eg., lists of contractors and building material dealers across USA)
• Lead & manage small cross functional teams to evaluate early stage ideas through multiple discover/define/validate loops
• Develop proforma revenue models for early stage ideas and continuously refine the models based on new information
• Interface with technical experts at USG CIC as needed to shape and refine the early stage ideas
• Summarize and recommend go / no go on early stage ideas based on business and technical feasibility
• 2 – 3 years’ experience conducting market research in construction or building materials markets required for Bachelor’s degree candidates
• Familiar with construction and building market practices – through direct/indirect involvement or previous work experience
• Proficient in Microsoft Office (Word, Excel, Powerpoint)
• Microsoft Office Access experience preferred
• Knowledge of principles of finance, accounting, and marketing
• Passion and drive to connect customer insights to business opportunities

Competitive Market Research Resume Examples & Samples

• Contributing to a designated project or initiative to meet a KP business objective
• Project management - planning, execution, and measurement
• Learning new applications needed to complete assignments or support the execution of business objectives
• Proven ability to build effective working relationships as well as strong interpersonal skills

Entertainment Market Research Summer Internship Resume Examples & Samples

• Must be enrolled in a college degree program at an Accredited Institution (recent graduates not eligible)
• Must be in sophomore standing or above (30 credits+)
• Must be able to work onsite in 30 Rockefeller Plaza, New York, NY
• Must have unrestricted work authorization in the US without a visa or sponsorship (CPT-seeking students are not eligible)
• Previous work experience in an office environment
• Genuine interest in media, marketing or research

Regional Category Manager Na-market Research Resume Examples & Samples

• English proficiency (written and oral)
• Relevant experience in procurement, especially in the market research, print & promotions categories
• Leadership/communication skills
• Full knowledge to deal with Microsoft tools
• Special skill on Excel , pivot tables, and databases understanding
• Master’s Degree in Business Administration/Finance/Marketing
• 3-5 years procurement experience
• Proven negotiations and contract management skills
• Understand of ERP´s dynamics
• Use of Strategic Thinking to build relationship (with stakeholders and suppliers) and create sourcing plans
• Strong knowledge of Marketing Procurement
• Managing fast, efficient and transparent information flows
• Solve issues/blockage, beware of risks, support implementation and robustly forecast spend and saving
• Ability to plan strategies & lead high level negotiations for long term and/or multi-countries high value contracts

Competitive Market Research Co-op Resume Examples & Samples

• Conduct competitive analysis and secondary market research on traditional BMW competitors as well as other digital players who are entering the space
• Identify strengths and weaknesses of each competitor and weigh them against the current and planned capabilities of BMW services
• Track and review press releases and other media announcements, and provide insightful summary with relevant information that may impact the current and future direction of BMW digital services
• Prepare thorough presentations with data-driven insights that assess the competitiveness of certain BMW digital services versus those of key competitors in the automotive and internet services industries
• Regularly present your findings to the internal team, including Product Marketing Managers, Product Owners, UI/UX Designers, and Engineering Leads
• Assist in designing and executing market research surveys to test hypotheses about consumer feature preferences
• Skilled in Adobe Suite or other design software (for infographic creation)
• Proficiency in German or another foreign language
• Own the Voice of the Customer win/loss interview program by calling into our most strategic deals to understand buyer behavior and competitive differentiation
• Support Sales. Collaborate directly with sales leadership, product management and Portfolio Marketing teams to develop competitive intelligence sales tools that support business development and help close deals
• Maintain a competitive intelligence “portal” for CI content, including a win/loss interview repository to enable the sales force to easily find necessary competitive sales tools quickly
• Understand the competitive landscape and advise sales reps on appropriate sales strategies
• Develop and maintain up-to-date tools (sales messaging, competitive heat maps, battlecards, competitive responses, internal and external presentations, etc.), with a view toward improving sales effectiveness
• Implement processes, procedures and policies to improve data gathering, analysis and intelligence dissemination
• Report on core competitive metrics – competitive win and incident rates, competitive trends, win/loss analyses, etc. via static reports and/or dynamic dashboards
• As required, participate in sales strategy development to support key competitive deals
• 5+ years of technical sales, product marketing, or technical consulting
• 3+ years of competitive or market intelligence program experience
• Data integration market experience preferred
• Passion for understanding what makes a technology compelling to stakeholders
• Demonstrated experience developing effective sales messaging content and presentations
• Ability to dissect complex issues, analyze data, and draw strategic insights to inform decisions
• Ability to think strategically while driving detailed execution of deliverables
• Must be energetic, creative, and self-motivated
• Excellent written communication and persuasion skills
• Bachelors in business, marketing, computer science, or related tech field

Intern, Market Research Resume Examples & Samples

• Conduct categorization & sentiment audit of existing text analytics system to determine tool’s accuracy and integrity
• Update/expand current text analytics classifications for improved accuracy
• Perform basic sentiment tuning for improved accuracy
• Summarize, present and align recommended changes to Guest Insight System (GIS) team
• Communicate recommended enhancements to Medallia (third party vendor hosting GIS platform)
• Test to ensure enhancements in place
• Present project results to Marketing Research team
• Conduct analyses using data from large-scale hotel guest tracking studies
• Develop data tables, charts, and reporting based on research insights

Market Research Prf Resume Examples & Samples

• College Degree or equivalent experience in marketing, communications or the social sciences
• Required Minimum: 2 - 4 years related experience with qualitative research and quantitative research
• Solid statistical analysis skills and advanced statistical software knowledge (SPSS)
• Proficiency in MS Word, Excel and PowerPoint
• Demonstrated excellent verbal, written, and interpersonal communication skills
• Detail orientated and ability to multi-task in a fast-paced environment
• Translate business requirements and unstructured business issues into data analytic problems
• Experience in financial services, banking and/or business-to-business research
• Experience with survey programs such as Verint (EFM), Confirmit, etc

Market Research & Competitive Intelligence Resume Examples & Samples

• High-level interest in pharmaceutical industry
• Team player working easily with a variety of functions
• Analytical and organizational skills
• PC literate including Word, PowerPoint, advanced Excel skills
• Tableau experience preferred

Intern, Business & Market Research Resume Examples & Samples

• The ideal candidate is a polymath who can take on multiple responsibilities, tasks, creative problem-solver and duties across a wide-range of disciplines. The candidate must also be ready and willing to wear many hats and adapt to a fast-moving and constantly evolving business landscape. Therefore the ideal candidate must exhibit the following qualifications for consideration
• Currently enrolled in an undergraduate or graduate program preferably in one or more of the following courses of study: Business Administration, Sales & Marketing, Communications
• Unwavering attention to detail
• Strong analytical mind-set
• Tenaciousness in finding the right solutions to problems
• Possess a "never quit" attitude
• Excellent verbal and communication skills required
• Punctuality is a must
• Professionalism at all times in all aspects of the job
• Intermediate web development skills
• Expert knowledge of the Microsoft Office suite, in particular, Outlook, PowerPoint, Word and Excel
• Ability, willingness, and aptitude to learn SAP enterprise software
• Availability to work full time (40 hours per week) during the internship
• Have the availability and means to work on-site on the SAP campus in Palo Alto
• Design Thinking knowledge is a great plus

Global Market Research Intern Resume Examples & Samples

• Develop a strong knowledge of Euromonitor’s methodology and resources
• Gain exposure to a wide array of research project and methodology types
• Build a solid understanding of the project management process
• Become familiar with how to prepare client deliverables and engage in client meetings
• Cultivate a familiarity with global market research and global business in general
• Juniors or seniors enrolled in a 4-year university or college
• Naturally curious and inquisitive with a strong desire to learn
• Experience with quantitative and qualitative analysis
• Proficient in Excel, PowerPoint
• Other languages (i.e. Portuguese, Spanish) an advantage
• Interest in consumer markets trends and dynamics
• Interest in global business

Senior Specialist, Market Research Resume Examples & Samples

• Expertise integrating customer research with large amounts of internal and external data (quantitative and qualitative) to develop strategic and actionable recommendations
• Must have strong familiarity with multiple research methodologies (qualitative and quantitative) and must understand appropriate application of advanced analytics to market research data
• Ability to convey complex data findings in brief, articulate “headlines” that are easy for the audience to understand
• Ability to develop high-level executive summary of recommendations and actionable insights to drive the business forward; must have an understanding of the overall business goals with ability to connect the dots for strategic recommendations
• Ability to demonstrate the core and job category competencies: customer-focused (including connecting to people and leaving a memory), results-driven (getting the job done), teamwork, communications, adaptability, initiative, problem solving and quality
• Ability to think creatively and strategically, with a natural curiosity and appetite for data
• Excellent oral and written communication skills, including proficiency in developing PowerPoint presentations for executive audiences
• Strong interpersonal skills with the ability to connect to people and work in a team environment
• Strong time management skills with the ability to work independently
• A minimum of five years of experience in a variety of marketing/communications areas, such as advertising, marketing and brand management with strong market research responsibilities as part of these positions
• 3-4 years of market research/customer communications experience

Senior Mgr, Market Research Resume Examples & Samples

• Consult with stakeholders to understand and document the business objectives
• Select the most appropriate research methodology and techniques
• Write RFP and bid out projects to research agencies
• Work on discussion guides and questionnaires
• Work closely with vendors to ensure successful execution of the fieldwork
• Review the collected data, write final reports, present findings and business-oriented recommendations to stakeholders
• Design qualitative and quantitative research plans for products in all stages of the Product Life Cycle
• BA/BS degree with outstanding academic track record – business, statistics or market research degree a plus. Masters in Marketing a plus
• Ideally at least 3 - 5 years of experience with industry, competitive and/or customer analysis; previous retail/merchant experience a plus
• Knowledge of and a passion for retail industry (reader of fashion magazines and industry publications such as WWD) and experience with apparel/footwear/accessories/home/Beauty retailing a plus
• Very strong written and oral communicator with proven ability to think analytically and pragmatically; capable of communicating effectively both cross-functionally and with executives
• Extremely well-organized and detail-oriented with a strong ability to develop and maintain efficient system of organization
• Self-starter with good problem solving skills and ability to take initiative
• Excellent interpersonal skills, ability to collaborate effectively, works well with others and is considered a true team player
• Curious to dig into data to look for common themes and ability to turn data into insights
• Very strong project, process and organizational skills; able to effectively juggle multiple projects/assignments at one time and deliver high quality results without error in timely fashion
• Strong analytical/database skills and visual presentation capabilities (especially Powerpoint and Excel)
• Strong knowledge of PowerPoint, Excel or broader database experience a major plus

Market Research & Competitive Pricing Lead Resume Examples & Samples

• Provide information and analysis on competitors’: product features, performance, financial stability, management team, customer base and consumers’ attitudes. This will assist the sales team to counter. competitive claims or promote their own company more effectively during sales presentations
• Monitor competitors’ websites for information on products, pricing and company capability
• Provide insight that will assist the Plant Nutrition business make decisions through competitive intelligence, according to the industry association. Strategic and Competitive Intelligence Professionals
• Evaluate production costs to develop pricing strategies
• Understand the impact of pricing on profit margins
• Develop and define pricing structures
• Coordinate sales, public relations, advertising and marketing personnel to build pricing models
• Identify pricing options and makes recommendations
• Demonstrate ability to be resourceful in seeking solutions
• Conduct competitive analysis and collect information to create databases
• Work with product line managers and with peers to consolidate and develop the total view
• Present recommendations based on appropriate data and disseminate information on a continuous basis
• Utilize expertise and market research strategies to help identify opportunities for growth in an assigned market or business
• Follow end markets or customer groups to support identification of present and futures market needs
• Stay abreast of competitive activity and developments in opportunity growth areas and create a forward-looking view on impact on our business
• Direct business insights to include social, technological, environmental, economic and regulatory factors
• Disseminate information on a continuous basis to inform the organization and guide decision making
• Project administration and management skills/abilities are essential
• Strong conceptual and analytical skills; sound judgment and innovative ability; strong interpersonal, administrative and management skills
• Ability to communicate with all levels of an organization including: senior management/staff, customers, front line management through strong verbal communication and clear concise analysis, reports and presentations
• Computer competency; project leadership and agency/vendor management needed
• Ability to adapt quickly to changing work priorities
• Excellent organizational, presentation and communication skills
• Strategic thinking and ability to constructively challenge and influence the decision making process
• Proven track record of performance that demonstrates strong leadership
• Demonstrated ability to work and succeed in a matrix environment with a high degree of collaboration and initiative
• Understanding of contract negotiations and bids as well as proposal development

Market Research Planner Senior Resume Examples & Samples

• Strong market and business analysis skills
• In-depth MS Excel and MS PowerPoint experience
• Prior experience interfacing with Senior Executives
• Prior experience effectively working across multiple organizations
• Strong team-building and presentation skills
• FLDP Graduate
• Understanding of political process
• Strong results/impact focus
• Comfortable in a dynamic work environment
• Prior experience supporting the Executive and Legislative branch

Market Research & Insights Intern Resume Examples & Samples

• Candidate in a related graduate program (Psychology, Sociology, Mass Communication, MBA) from top-tier school
• Must be highly analytical and proficient in structuring, analyzing, and drawing insights from both qualitative and quantitative data
• Must be proficient in creating and delivering clear, structured presentations
• Must be able to manage multiple projects concurrently and be able to prioritize responsibilities
• Market research experience preferred
• Undergraduate major in Psychology, Sociology, Mass Communication, Statistics or Business (e.g., marketing) area preferred
• Strong Excel, Word and Power Point skills required
• SPSS a plus
• Act as an enterprise Voice of the Customer subject matter expert for a line of business and/or channel managing loyalty/customer satisfaction tracking studies
• Increase the effectiveness of our Voice of the Customer consumer program by growing our information sources and providing timely, insightful analysis and actionable recommendations to profile and define market opportunities
• Lead quantitative customer survey tracking programs, analysis of secondary and database analysis, including building out measurement programs through the customer lens and refreshing programs as needed to provide a more holistic assessment of the bank
• Direct market research vendors focused on creating insight through a variety of analysis efforts, including, but not limited to, text analytics, speech analytics, syndicated research, transaction and end to end experience research
• Liaise with our business partners across the business to provide them with the necessary data and insight to consistently measure our products, processes and experiences
• Use Voice of the Customer to inform our efforts to align and prioritize opportunities with our brand promise and purpose
• Apply broad knowledge of banking, service and customer experience to identify trends, competitive advantages, pain points and risks—not just historically, but proactively where possible
• Create and monitor metrics/dashboards/reports to identify trends and track the impact of key initiatives
• Participate in cross-channel projects and teams to ensure we are supporting these efforts and up to speed with potential upstream/downstream activities
• Manage vendor relationships in accordance with company policies and procedures
• Manages a market research budget of $200k up to $5 MM
• Minimum of 5 years Voice of the Customer research management, vendor oversight required
• Management of market research surveying with consumers required, experience with different methodologies preferred
• Financial services and/or Contact Center experience preferred
• Strong analytical and problem solving skills, loyalty metric and case study work preferred
• Experience in leading complex, cross-functional projects and teams
• Excellent communication and presentation skills, executive storytelling experience preferred
• Conducts desk research, reviews syndicated research, and conducts analysis in support of delivering market and competitive insights
• Conducts ad-hoc and ongoing primary research to generate actionable insights and crisp recommendations
• Collects qualitative and quantitative data, cleans the data and analyzes it
• Triangulates various data sources with the ability to preempt potential questions about the data, its origin and validity. Synthesizes research findings from multiple sources into insights that help guide business plans and strategies
• Writes surveys and creates data collection forms and models
• Create presentations, reports, and other deliverables to communicate findings and insights to internal teams
• Works with colleagues in product marketing to identify category-specific research needs, identifies the approach required to address needs
• Writes requests for proposals (RFPs) framing research objectives and constraints for suppliers. Leads proposal evaluation and supplier selection for brand and product research engagements
• Coordinates with external research partners and troubleshoots problems with study design, data collection, processing, and/or reporting
• Maintains an advanced knowledge of trends affecting the industry in all relevant areas including political and legal
• Maintains the electronic research library
• Participates in trade shows as a representative of the company
• Participates in management meetings providing research briefings
• Provides timely research reporting to the management on a project and ad-hoc basis
• Assists the management and marketing team in understanding of new deliverables with an ability to explain the “why and “how” behind the data sets

Market Research & Insight Analyst Resume Examples & Samples

• Perform internal analysis on Costa Crociere customer base
• Propose ad-hoc analysis to deep-dive standard reporting and business needs
• Support and implement in house survey on ad hoc requests
• Support in setting up the external surveys managed by Costa partners
• Support internal reporting to top management and adapt it to specific needs
• Support in developing ad hoc business cases to evaluate economic feasibility of specific customer/product activities

Market Research & Intelligence Assistant Resume Examples & Samples

• Siting the objective/s for the survey
• Designing the questionnaire
• Extracting & designing the sample
• Monitoring outbound team implementation
• Data cleaning
• Analyzing of the results And finally report results
• Defining and Determining research designs
• Following up & supporting market research surveys during all research process, as the following
• Collaborating with the vendor to design the questionnaires
• Following up all operational tasks
• Receiving all deliverables on time (final report, executive report and row-data)
• Reviewing all the deliverables, and implemented some of cross-check tables
• Presenting the final report to all shareholders in WM
• Preparing & collecting information/ data for schedule reports
• Providing macroeconomic information, statistical data for the local & regional market to all shareholders in WM
• Supporting MRK qualitative research “focus groups, depth interviews” during the whole process
• Monitoring and report local & regional market activities and trends through different media channels
• Collecting & analyzing the direct feedback for any launched activity for any MSP’s in the market
• Minimum 2 - 3 years of work experience marketing & business environment
• Knowledge/experience in research & analysis
• Bachelor degree in Marketing, Economics,Statistics or equivalent
• Excellent verbal and writing communication skill
• Strong and dynamic personality
• Strong Qualitative and quantitative analysis knowledge
• Logical, pragmatic with ability to think rationally
• Persistent with Ability of working long hours and under pressure
• Excellent Command and use of PC applications and software including but not limited to MS office & SPSS
• Proficiency in both Arabic and English (oral and written)
• Strong reporting & analysis skills

VP Market Research & Pricing Resume Examples & Samples

• Build a global Center of Excellence for strategic and operational pricing analysis and recommendations, market research and other insights to support Pearson’s competitive performance and strategy
• Inform business decisions by delivering actionable insights to key stakeholders across the company through primary and secondary research and analysis on consumers (e.g., segmentation, market sizing, social and demographic trends, audience measurement, media research and consumer tracking studies, etc.)
• Lead efforts, in collaboration with key partners across Pearson, to design and implement governance processes for global pricing and market research activities
• Lead efforts, in collaboration with relevant stakeholders across Pearson, to develop the Market Research & Insights program and a community of market research community across Pearson to promote collaboration, information and skill sharing, and career development through activities such as. This includes standing up periodic forums, lunch and learn sessions, and supporting online/social tools
• Think strategically about challenges being faced by the industry, and work closely with business management to identify impactful opportunities for research and analysis to provide actionable insights that will improve business results and customer experience
• Conduct primary research related to consumer experience and preferences, and serve as a center of excellence for concept testing, survey design and administration
• Organize and synthesize insights from secondary research sources, and lead our participation in syndicated studies
• Present and disseminate research to internal stakeholders; write actionable and compelling reports, articles and white papers
• Develop programs with leading research vendors and universities; attend conferences and seminars
• Establish mechanisms to systematically curate and share learnings across the organization via various channels (website, email, etc.)
• Coordinate with Global Marketing, North America, Core, and Growth geographies, as well as other teams to prioritize, organize, and align research and insights activities
• Drive the exploration and deployment of techniques which are both cutting edge and best practice (e.g., behavioral design)
• Directly lead a team of high-performing research analysts, build the team’s capability and expertise, enabling Pearson to better identify and respond to demographic and social trends, and deliver a superior customer proposition and business results
• Serve as an advisor to groups engaged in market research across the Company and create a community across groups engaged in market research and analysis
• Partner effectively with external consultants and vendors, as appropriate, for some projects
• Be able to clearly communicate the insights and value-add from research and analysis and demonstrate how these insights will help solve the business’ strategic objectives
• Be an innovator who enjoys the complexity of problems but is driven by the usefulness of the solution's application
• Be capable of building strong collaborative relationships with senior business leaders, educating them on the possibilities and value of research and analysis and driving change through influence
• Be politically and organizationally astute and possess a strong client orientation
• Demonstrate a capacity to manage high-performing teams and be effective at collaborating with peers and teams across the business
• Possess the ability to set strategy/direction and follow through on execution to deliver high quality results
• Partner closely with the lines of business to understand their strategy and research and analysis requirements, develop and propose alternatives, and negotiate deliverables
• Demonstrate strong technical understanding of research and analysis techniques, tools and technologies and how to guide their use in applications for better understanding of customers and agents, informing product strategies, targeting customers with effective marketing campaigns and improving agent recruiting and retention
• Be able to anticipate strategic developments and resources that are needed in the Marketing Strategy, Insights & Analytics Division over the next few years to meet the objectives of the business and the needs of customers and agents
• Very strong analytical and process-oriented problem-solving skills
• Detail orientated, with the ability to prioritize and deliver on projects in a timely fashion
• Knowledge of the latest qualitative research and analysis techniques
• Excellent understanding of statistical principles (e.g., multivariate analysis, sampling, etc.)
• Ability to function successfully in a collaborative, matrixed organization
• Self-motivated, with strong leadership skills and executive presence
• Able to work effectively in an environment with multiple priorities
• Ability to recognize existing or potential problems and provide viable solutions for consideration
• Expert level abilities in statistical analysis, business intelligence, data visualization tools, as well as standard productivity and web tools
• 10+ years overall experience
• 5+ years experience in marketing, market research or related field
• 5+ years experience in strategic and operational pricing analysis
• Experience leading market research, analysis or strategy development projects and teams
• Ability to travel globally
• Management consulting experience a strong plus
• Experience with primary research, including questionnaire development, survey logic and flow design, survey response coding
• Experience in the industry a plus

Consumer Market Research Resume Examples & Samples

• Check questionnaires and quotas for quantitative research projects to ensure that it aligns with the project specification
• Use templates to create validation questionnaires in order to review a discrepancies report
• Brief suppliers on project requirements to fully understand the scope of the study
• Heavy focus on meeting quotas using excel in multiple regions & deadlines

Consumer & Market Research Lead Analyst Resume Examples & Samples

• Customer research background
• Competitive intelligence
• Marketing analysis
• Storytelling and deck building
• Statistical and data analysis
• Experience presenting to clients
• Bachelor’s Degree in Business, Marketing, or quantitative field
• 3-7 years of work experience in an analytical role (preferably involving business/financial analysis, market research and data analysis)
• Experience working in Financial Services, credit cards, payment networks, e-Commerce, m-Commerce and the Digital Payments industry (B2B & P2P) is a plus but not required
• Advanced Excel (Pivot Tables, lookup, etc.) and PowerPoint skills required
• Strong problem solving, communication and project management skills
• Proven ability to operate independently, proficiency with numbers and statistics, experience in analyzing large amounts of qualitative and quantitative data, and an ability to consolidate and translate that data into business and consumer insights
• Ability to independently manage and develop ongoing client relationships, drive cross functional projects and ability to prioritize multiple demands
• [For Lead Analyst Position] Demonstrated experience managing and mentoring direct reports
• [For Lead Analyst Position] Experience determining client requirements and coordinating product development is a plus
• Pro-active, independent thinker with high energy/positive attitude
• Adaptable person who can deal with rapidly changing requirements of a fast-paced tech company environment
• Self-motivated and fast learner
• Team player willing to help others
• Build deep understanding of our Financial Services clients and their needs in order to deliver exceptional client service and assist them in achieving their objectives in the Digital Payments industry (B2C & P2P)
• Conduct qualitative market research and competitive intelligence by staying on top of industry news/research/developments, marketing campaigns/promotions, and product launches/updates
• Leverage strong business analytical frameworks, qualitative & quantitative data, deck building skills and storytelling mindset to deliver compelling client facing presentations
• Leveraging business analysis frameworks, making decisions under uncertainty and, analyzing and interpreting incomplete data
• Proactively drive his/her research agenda
• This role heavily involves working with our Analytical partners to produce and perform quality assurance (QA) on comScore’s e-Commerce payments behavioral data stream which comes from its passively observed desktop worldwide panel. The candidate will also analyze this data set to distill valuable insights for our clients
• Work closely with our Survey partners to design and implement custom surveys to monitor the market and answer client’s business questions
• Deliver superior client service by exceeding client expectations and producing actionable insights that drive additional engagements and on-time renewals. Provide timely/informative responses to client inquiries, and sensitive to clients’ business objectives/goals
• Embody the principles of continuous improvement by identifying and implementing initiatives/changes to elevate his/her and the team’s value output and efficiency
• Become expert in comScore syndicated products and custom market research capabilities
• [For Lead Analyst position] Upsell additional services and develop new products to meet client requirements
• [For Lead Analyst position] Directly manage analysts and use your previous experience to mentor and advice direct reports and other members of the team

Market Research Coordinator / Sales Assistant Resume Examples & Samples

• Daily logging and distribution of all incoming leads
• Generate the Weekly and End of Month Sales Reports
• Prepare and distribute monthly production forecast
• Enter pick-up on a daily or weekly basis
• Research, distribute, and log all leads from Global Sales Offices, telephone and other sources
• Give group histories to other hotels, and obtain them from the hotel as needed
• Aid the Director of Sales and Marketing and Director of Sales in monitoring the KRA benchmarks
• Expert with Market Vision Queries and reports
• Assist in 90 day forecasting process
• Attend Weekly Support Staff Meetings
• Schedules and prioritizes work load to meet deadlines of all managers
• Types and distributes all correspondence, including letters, emails, proposals, contracts, etc. for assigned managers. Ensures that all correspondence is 100% accurate
• Maintains account files and ensures that all information is included in file, i.e. post-convention reports, letters, fax information, etc
• Ensures that all managers receive messages in a timely manner
• Assists with site inspections
• G-Leads Property Champion: Participates in bi-monthly call. Champions the ongoing promotion of the program focusing on training new and existing associates. Ensures all reporting is fulfilled on a monthly basis
• Creates and updates documents and spreadsheets for GM and DOSM, as needed
• Gathers materials and mails packages to clients as necessary
• Takes minutes at meetings as directed
• Maintain cleanliness of office and showrooms while in pre-opening phases
• Arranges for outside catering for office site inspections as needed
• Must be able to work a variety of shifts, including weekends and holidays
• Previous knowledge of Delphi, Opera and Synergy is preferred
• Previous experience working in an upscale hotel is preferred
• Bachelor’s degree is preferred

Market Research Analytics Partner Resume Examples & Samples

• Master’s degree (MBA or MS) in Marketing, Marketing Research, Business Analytics or Psychology required
• Minimum of 6 months related professional experience
• Expert level Quantitative experience
• Experience with statistical significance testing and multivariate analysis techniques (including factor analysis and cluster/segmentation analysis)
• Experience with conjoint and discrete choice analysis, and various types or regression analysis
• Excellent written and verbal communication skills,
• Ability to work independently as well as with cross-departmental teams
• Proficiency with Microsoft office with advanced skills in Word, Excel and PowerPoint
• SAS or SPSS for Windows experience required

Global Market Research Senior Analyst Resume Examples & Samples

• Consult internal clients to define research to serve their needs
• Develop appropriate research methodologies
• Manage research projects and suppliers; hold to time and budget targets
• Collect, review and analyze market research results; identify key insights from data analysis and recommend appropriate courses of action
• Develop and deliver effective presentations, including recommended product or marketing actions, to multiple GM leadership levels and organizations
• Ability to interpret abstract concepts, guiding principles and business strategies
• Ability to deal with situations involving high levels of complexity and ambiguity
• Excellent interpersonal skills and ability to work well with cross-functional teams (Planning, Design, Engineering, Marketing, agencies, and suppliers)
• Superior analytical skills in assessing both quantitative and qualitative data
• Willingness to ask questions, take initiative and be resourceful
• Familiarity with statistical concepts and applications; ability to learn advanced applications. Proficient in PowerPoint
• Demonstrated experience with market research methodologies
• Demonstrated leadership in planning and fielding studies on time and budget
• Bachelor’s degree (required), MBA or Advanced degree (strongly preferred)

Lead-primary Market Research Resume Examples & Samples

• Lead development, design and manage quantitative and qualitative marketing research studies in conventional, new and evolving methodologies. To include brand performance tracking, testing creative concepts and monitoring marketing communications results, consumer behavior and shifting global trends. S/he to remain fully updated on market trends, new research methodologies to execute best practice research methodology
• Collaborate with key internal (Global Marketing and regional marketing team) and external stakeholders to identify needs, develop hypotheses, design and implement robust research solutions to support the identified needs
• Manage and lead entire market research process and budget to meet defined business objectives to include the following: select the appropriate research methodology, identify and effectively manage vendors, lead design and develop research questionnaires and guides, analyze and report results and make actionable recommendations
• Design and deliver written reports of the research findings (reports, PPT, including visualization of data and findings), formulate recommendations, and effectively present/communicate the learnings to a range of audiences
• Creatively identify, mining and analyzing secondary research data for new insights and opportunities. Find, qualify and combine data from a set of diverse primary and secondary sources to discover insights and formulate strategic or tactical recommendations
• Deliver actionable research-based insights to enable better decision-making
• Lead quantitative and qualitative research methodologies to inform campaign and brand development
• Turn insight into actionable recommendations
• Bachelor’s degree in a quantitative field (such as Math, Statistics, Economics, Computer Science) + MBA/ specialization in market research domain
• 5-7 years’ experience in consumer market research. Must have a sound mix of research, analytics, business acumen and project leadership including demonstrated experience in
• Brand health measurement and advertising testing
• Designing research solutions to business problems
• Knowledge of applying traditional quantitative, qualitative and new methodologies such as online bulletin boards social listening
• Independent and Effective vendor and budget management to deliver on business and budget objectives
• Excellent written, oral and presentation communication abilities
• Able to communicate, influence and reason effectively with business and technical partners
• Able to formulate actionable business hypotheses then test and refine based on findings
• Proficient with Excel --including advanced excel tools such as pivot tables--PowerPoint, and statistical packages (SPSS, SAS or similar)
• Solid knowledge of data collection methods (polls, focus groups, surveys, online bulletin boards etc.)
• Bachelor/Master Degree or higher that included quantitative research, such as marketing, communications, psychology, or a related field
• Lives and breathes primary quant research, experience and interest in qual research is a plus
• Demonstrated ability to conduct market research or experimentation with a commercial focus
• Must be highly-proficient in Excel and SPSS (or other statistical software), with a ton of hands-on data processing and analysis experience
• A real team player with solutions-focus and entrepreneurial spirit
• Excellent organizational skills with ability to manage multiple, competing priorities simultaneously and deliver results under tight deadlines
• Help harness market research to drive business results
• Help prioritize and communicate studies for case studies, outcomes studies, and customer/user studies of all types
• Communicate with internal stakeholders to understand and document business objectives
• Provide input into most appropriate research methodology and techniques and design qualitative and quantitative research plans for projects
• Shape design of research questionnaires and moderator guides, and oversee the fieldwork initiative
• Interpret data, create reports, and make actionable recommendations
• Conduct appropriate follow-up analyses, which may be stakeholder-directed or self-directed
• Help articulate findings to internal stakeholders using strong written and verbal communication skills
• Provide recommendations on appropriate next steps
• Experience in traditional market research statistical approaches
• Strong ability to simplify data insights for executive consumption
• Comfortable with statistics packages, such as SPSS
• Familiar with survey platforms, such as Qualtrics
• Able to get to the “so what” when diving into research, and simplify for executive consumption
• Energized by helping the business succeed
• Conversant with qualitative research modes
• Able to tell compelling stories with research to senior folk
• Experience with standard market research statistical methods, ranging from cross tabs to regressions
• A passion to make a difference
• Ability to tell a clear story with data and translate to implications
• Strong interpersonal, teamwork, and collaboration skills
• High performing, high energy self-starter, with ability to work both independently as well as a member of high performance-output teams in a fast-paced, deadline driven environment
• 2+ years’ experience in market research

Market Research Intern / Temp Resume Examples & Samples

• Primary responsibility is to collect and analyze market data including market trends, and competitive assessments and then make recommendation to shape OSRAM’s e-commerce sales channel
• Analyzing and interpreting data to identify patterns and solutions
• Contribute to the Marketing team as necessary to deliver
• Interact with select customers and sales agents on an as needed basis to support the efforts of front-line sales personnel
• Interpersonal skills, with strong written and oral communication skills
• Good analytical and numerical skills
• E-commerce business awareness
• Creativity and problem-solving
• Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)
• Ability to work in a team and independently
• College graduate with a concentration in Business, Marketing, Economics, Mathematics
• Market/Competitive Analysis
• Undergraduate degree preferably related to Business/Economics, Mathematics, and/or Science
• Strong analytical and critical thinking skills required
• Highly organized with the utmost attention to detail
• Proficient with Microsoft Office (preferably PowerPoint & Excel 2010)

Program Manager, Analytics Market Research Resume Examples & Samples

• Bachelor degree in business, finance, economics, healthcare or related field required
• Strong grasp of business and financial principles, and strong problem solving skills
• Ability to serve as productive member of team and/or task force
• Excellent computer skills, including word processing, spreadsheet, database, graphics, and other relevant software
• Minimum of 3 years in healthcare industry using broad array of decision support tools in financial, strategic or operational planning role, meeting design and facilitation
• Knowledge of financial statement fundamentals utilized in investment considerations
• Working knowledge of hospital financial operations and financial analysis within a healthcare environment preferred
• Proven financial modeling and analytical skills
• Extensive knowledge in Excel, Access and other Windows based software
• Excellent research, organizational and problem-solving skills
• Solid interpersonal and customer service skills and demonstrated experience
• Ability to handle extensive detail and analyze complex projects and documents
• Ability to work individually and as a member of a team on tasks with tight time frames
• Strong work ethic and ability to multi-task. Orientation should be on completing the assigned tasks accurately and timely
• Measures brand/ad awareness and usage patterns of select specialty, key generic drivers, and consumer healthcare brands
• Quantifies and profiles RX and Consumer Healthcare patient & consumer segments to gain a deeper understanding of customer needs, attitudes, behaviors and motivations that drive marketplace demand
• Measures effectiveness of various marketing activities, enables ROI / promotional sensitivity measurements by marketing channel to help inform an optimized mix of marketing channels for Strategic Planning Process
• Gathers and analyzes market and competitive intelligence from primary and secondary sources, which includes profiling key competitor companies and providing ongoing “alerts” to events, and information in the marketplace that may impact our brands
• Responsible for key product performance monitoring and reporting, utilizing IMS / IRI / Nielsen and other syndicated data sources
• For RX brands, determines the drivers of sales force excellence and competitive differentiation, and identifies opportunities to improve the perception of our sales force
• Develops and provides analysis to support strategic product planning, which includes Situational Analyses for each brand, market research necessary for developing and testing each products position, promotional concepts and messaging, on-going market analysis
• Works on complex problems in which analysis of situations or data requires an in-depth evaluation of various factors. Exercises judgment within broadly defined practices and policies in selecting methods, techniques and evaluation criteria for obtaining results
• Ensures budgets, schedules and performance requirements are met
• Manages progress of multiple projects at any one time. Coordinates with and influences cross functional colleagues at all levels. Compile data and process analyses with multiple functional approvals. Receive assignments in task and objective oriented terms
• Leads and directs firms enlisted to conduct primary research, analytics and impact analysis across RX and Consumer Healthcare business
• Master’s degree (MBA or other) preferred and minimum 8-10 years’ professional experience within Marketing or related fields
• A minimum of 5- 7 years’ experience in market research or related field with excellent quantitative and qualitative analytical skills. However, a combination of experience and/or education will be taken into consideration
• Ability to independently design and execute primary market research, marketing mix, promotional sensitivity, and ROI studies with limited supervision
• In-depth knowledge of healthcare and/or consumer and pharmaceutical industry dynamics strongly preferred
• Must be a strategic and creative thinker with exceptional communication and interpersonal skills. Demonstrable success in highly matrixed organizational structure
• Periodic travel is required
• Proficiency in speaking, comprehending, reading and writing English is required

Head of Market Research & Consumer Insights Resume Examples & Samples

• Provide thought leadership in developing practical solutions to marketing challenges
• Develop insights that shape strategy and drive key decisions
• Bring the 'voice of the consumer' into the organization
• Direct, design and execute research projects in addition to managing a team of researchers
• Oversee analysis of qualitative and quantitative research data results, reporting and presenting findings, and making insightful and actionable recommendations
• Identify and implement new and innovative research techniques to address business needs
• Form strong working relationships and partnerships with marketing leaders
• Includes a team of 3 direct/indirect reports
• Travel for in-field market research, when necessary

Dir, Market Research Govt Resume Examples & Samples

• 12+ years Client-Side Custom Market Research, Management Consulting, Ad/creative/innovation Agency, or Account Management research supplier
• Including 5+ years on Medicare, plus Medicaid and/or other govt health ins market research experience; and 5+ years direct report managerial experience
• General Management/Data analysis & interpretation/More Than 10 Years
• Leadership/Lead significant enterprise-wide initiative/More Than 10 Years
• Marketing/Market Research/More Than 10 Years
• Management/Management - Multifunctional management

Market Research Anly Resume Examples & Samples

• Provides the team with relevant data for sales growth and brand development
• Provides the relevant data to help identify, evaluate and recommend marketing opportunities that are consistent with product line objectives
• Interacts directly with Brand Personnel and Retail personnel to identify new sales opportunities
• Prepares daily, weekly, monthly and quarterly sales and marketing activity reports and responds to questions from the sales organization and the management team
• Provides data to the sales and marketing team to assist with the recommendation, planning and scheduling of projects
• Tracks sales and marketing campaigns and promotions in order to evaluate results
• Analysis and forecast marketing of sales trends, based on collected data
• Evaluate market penetration of all games
• Assists in implementing strategies across marketing and sales functions to support others in building the brands and drive sales
• Work with Marketing Analyst, Snr to constantly review reports that can assist with the growth in Instants
• Offer insights about product potentials
• At all times comply with company policies, procedures and instructions
• Performs additional duties as assigned
• Self motivated, team player
• Good collaboration Skills
• Problem Solving/Analysis
• Personal Effectiveness/Credibility
• Time Management

SRA Market Research Analytics Resume Examples & Samples

• Strong analytical skills and experiences in programming – preferably Matlab or C/C++
• Understanding of and passion for big data analytics
• Three year plus working experience is ideal
• Passion for technology and smartphones
• Good team member

Market Research Planner Resume Examples & Samples

• Knowledge of primary and secondary research methods
• Experience with new product and concept testing protocols, metrics (such as Stage Gate or other innovation processes)
• Strong communication skills (written and presentation)
• Ability to synthesize and interpret complex sets of information
• Highly collaborative and good at relationship development and consulting
• Curious and resourceful
• Bachelor Degree required and Masters preferred. Degree in Behavioral Science, Journalism, Business or Communications
• 5-10 years’ of experience in Market Research or Market Research Planner role at a consulting firm, within a large corporation or agency; it could also be a research firm if they specialized in new product development
• Collaborative individual, comfort with both planning and executing research and serving as ‘voice’ with cross functional team to represent insights and voice of consumer
• Strong business acumen to consider business context and frame insights within that. Comfort representing dissenting opinion in a constructive, nonthreatening way
• Ability to assimilate and communicate complex ideas and data in simple and powerful manner
• Advanced knowledge of Microsoft Office
• Considerable knowledge of product design, development and marketing strategies
• Well-developed analytical, mathematical, and research skills
• Considerable knowledge of market trends, advertising/promotion, strategic planning and new business development
• Superior knowledge of a specific business line or functional area

VP, Market Research & Insights Resume Examples & Samples

• Partner with a diverse set of colleagues to analyze survey respondent data and identify trends, opportunities, and insights
• Leverage internal, industry, and marketplace data – in addition to qualitative and quantitative research findings – to construct comprehensive answers to business questions
• Drive rapid and ongoing innovation through the use of research and data insights
• Collaborate with members of the Data Science teams to incorporate additional sources of information into your analyses and to build explanatory models if necessary
• Develop presentations and discussion materials to communicate findings and recommendations to internal stakeholders. Be highly effective at communicating complex data solutions and processes in crisp, executive presentations
• Support large-scale A/B testing and/or multivariate testing to provide in-depth insights on how we can improve the AmTrust user experience
• Establish a discipline and process for providing relevant competitive and industry landscape reviews, trend analysis and ad hoc information to relevant stakeholders
• Establish various programs centered on Voice of the Customer and NPS across all areas of the business
• Insatiable curiosity and self-starter mentality with the ability to deliver results and to thrive in a startup environment. Strong communication skills and the ability to be self-directed when necessary
• 7 - 10+ years of professional experience in applying advanced data mining and machine learning techniques to solve business problems and/or influence critical decisions
• Analytically minded, resourceful and a structured problem solver and know how to evaluate data with a thoughtful and critical eye
• Passion for understanding consumer behaviors and for helping bring the voice of the Consumer into a successful, established organization
• Creative and deductive thinker with the ability to synthesize key insights from multiple sources
• Strong knowledge of relevant technology toolsets competitive intelligence, quantitative and qualitative consumer insights, research and industry trend analysis

Market Research & Campaign Evaluation Trainee Resume Examples & Samples

• Support the research team to carry out market research projects, with a strong focus in analysing the research data and producing outline of executive dashboards / summaries for the research Team and the senior management
• Set up and take ownership of a client databank – to provide easy access to topics covered across all retail surveys and when last covered in research. Keep research agency roster up to date and assess potential of new prospect agencies
• Review initial research presentations and prepare initial draft for research manager to review. Liaise with research agency to ensure extra analysis or requested charting data is delivered on time
• Support & lead the production of event feedback forms to assess the performance of Invesco Perpetual events and other communication campaigns
• Set up new digital analytics dashboards to support campaign evaluation process and leverage information from our UK benchmarking tool (MS3Insight)
• Strong educational background
• Keen eye for accuracy and detail

Market Research Seasonal Team Member Resume Examples & Samples

• Must be able to promote the park with the utmost enthusiasm and pride while interacting with Guests
• Ability to successfully operate and understand technological aspects of a computer
• Strong communication skills, as well as the ability to approach Guests first are necessary for this position
• Must be energetic, self-motivated, able to motivate others, and have a positive attitude
• Daily collection of data from Guests, ensuring that daily quotas are reached
• Complete any and all tasks as requested by Six Flags Management
• Ensure a safe and clean work area
• Ensure guest safety and satisfaction standards are met in their stay at Six Flags
• Ensure that image, cleanliness and courtesy standards are met
• Properly respond to guest questions and give proper guidance when necessary
• Provide prompt and courteous resolutions to guest concerns on a daily basis while seeking new methods to increase guest satisfaction
• Respond to an emergency situation in the area and maintain control until a Supervisor and/or appropriate personnel arrive

Market Research Analytics Resume Examples & Samples

• Strong SQL experience – experience in building SSIS packages would be a plus
• Advanced Excel with VBA skills
• Knowledge of R and Python is a big plus
• Understanding of and passion for creating research based products using algorithms and big data analytics
• Ability to think creatively and solve problems effectively
• Entrepreneurial, curious spirit
• Excellent team member
• Engineering degree from a top university with a consistent record of academic excellence

Market Research & Analytics Internship Resume Examples & Samples

• Currently enrolled in a MBA degree program focusing on Applied Research, Marketing/Market Research, Sales, or a related graduate program (such as sociology/social research)
• Candidates who have completed their graduate degree program in the last year are also encouraged to apply
• Prior experience and familiarity with basic research methods including online research, database/Excel management and analytics, market sizing
• Ability to think analytically, apply analytical techniques and to provide in-depth analysis for potential recommendations to internal customers
• Prior experience conducting market research and competitive intelligence research a plus
• Ability to communicate effectively, verbally and in writing, with all levels of the work force
• Excellent analytical problem solving and critical thinking/creative research skills
• Knowledge of PC software and systems
• Ability to participate in a team atmosphere to achieve department goals and objectives consistent with corporate vision and strategies
• Able to work independently when given an assignment and complete a professional deliverable
• Ability to multi-task, deal proactively with multiple deadlines and shifting priorities in a deadline driven fast paced environment
• Familiarity with survey programming software preferred
• Ability to transform disparate pieces of information into an understandable framework in graphics form, or actionable recommendations
• Ability to skillfully identify and understand research nuances
• Minimum of 3.0 cumulative undergraduate grade point average
• Must be legally authorized to work in the United States
• 40% Conduct and synthesize all market research projects (identified in the Annual Market Research Brand Plan) to accomplish business objectives , for example: Usage & Attitude studies, Market Opportunity Assessments, KOL Mapping & Referrals, Positioning and Creative Message Development, Emotional Branding, Detail Aid & Communications testing, Message Recall, High versus Low User studies, and Pre-and Post launch trackers
• 20% Distill all research (primary, secondary) actionable insights and recommendations, and contribute/present to all strategic activities, including Brand Planning, Situation Analyses, National/Regional Sales & Cross-functional Meetings and KOL Advisory boards, when deemed appropriate
• 20% Work collaboratively with cross-functional teams to leverage & share research key insights, generated locally, globally and from the US, to gain a sharper understanding of the market dynamics
• 10% Produce a detailed Situation Analysis, comprising of yearly market research highlights for all brands, which fuel the Brand Planning process
• 10% Develop annual market research plans based on thorough market and customer insights, and understanding of Brand business needs and priorities

Market Research & Operations Manager Resume Examples & Samples

• 4+ years of relevant experience
• Degree in Marketing/Finance/Economics
• Fluent in English; helpful (but not mandatory) additional languages include French, Arabic, Hebrew, etc
• Advanced Excel experience with the ability to navigate large data sets
• Proven project management experience and demonstrated ability to drive process improvements
• Passion for Product marketing in emerging markets
• Experience in the digital media/entertainment industry is a plus
• Travel will be required

Market Research & Consumer Insights Marketing Director Resume Examples & Samples

• 10-12 years business experience with a minimum of 8 years in the food industry preferred,
• Market research & analysis experience utilizing both retail and foodservice data systems like Nielsen, IRI, NPD, EuroMonitor, Mintel, and others
• Experience designing and leading both quantitative and qualitative primary research methods required
• Excellent critical thinking, analytical and communication skills
• Ability to interact & influence senior leaders within the organization
• Self-directed: proactive, strong sense of accountability, independent
• Flexible: willing and able to adjust to multiple demands, shifting priorities, ambiguity, and rapid change
• Exceptional interpersonal skills: cultivating effective communication within the research team, internal business partners, and research agencies
• Advanced Microsoft PowerPoint, Word, Excel skills, SPSS a plus
• Ability to work in cross-functional teams and with people at all levels of the organization
• Ability to lead people and teams without having direct authority over them
• Ability to provide insightful analysis and recommendations to diverse audiences and present results in a language non-technical audiences can comprehend
• Analytical approach to problem solving and ability to synthesize insights from multiple data sources and make them understandable and actionable for business leaders
• Innovative thinker with demonstrated resourcefulness and creativity. Innate curiosity about consumers and markets
• Highly organized. Experience in managing complex projects. Ability to handle multiple tasks/projects simultaneously and changing priorities
• High work capacity, dependable, results oriented and strong sense of urgency

Unix Market Research Intern Resume Examples & Samples

• Requires the ability to team well and work within a matrix environment
• Market Research
• Computer Architecture/Micro-Architecture

Senior Market Research Specialist Resume Examples & Samples

• Manage and execute end-to-end research projects for enterprise, and business unit initiatives to provide actionable insights/learning
• Proactively mine/analyze available data sources to further team understanding, develop hypotheses and identify insight
• Closely interact and consult with relevant business units/teams to ensure objectives, data collection and analysis support key priorities
• Manage both internal and external resources/vendors to execute market research, data analysis, and reporting to ensure cost-efficient, accurate, and timely completion of projects
• 3-4 years' experience in market research (some supplier-side experience strongly preferred)
• Strong MS Office skills, primarily PowerPoint and Excel (advanced formula writing, Data Analysis ToolPak, PivotTables, etc.)
• Experience with statistical analysis software is strongly preferred (e.g. SPSS, SAS, R, Survey Reporter, mTab, or other analytical tool experience highly desired)
• Demonstrated ability to plan and execute consumer and market research projects with various methodologies, generate consumer and market insights, and tie these insights to actionable business recommendations
• Exceptional communication skills required for representing data and analysis to key stakeholders and management; ability to create and communicate the story in written reports, presentations, and via other avenues of communication
• Intellectually-curious, analytical, impact-driven, persistent, and confident with sharing opinions and recommendations
• Must be organized, able to work both independently and within a team, with strong attention to detail and strong project management skills
• 2+ years’ experience with quantitative research methodologies and statistical analyses (regressions, correlations, etc)
• Must have excellent ability to collaborate cross-functionally
• Experience working with and presenting to senior leadership and continuously represent the Voice of the Customer (VOC) to influence decisions at all levels of the business
• Identifying new business opportunities
• Understanding customers and clients to best meet their needs & expectations
• Expertise in consumer and B2B research
• Proven experience managing both quantitative and qualitative research
• Exposure to brand and customer satisfaction tracking studies
• Exposure to consumer and customer segmentation
• Able to combine and reconcile information from a variety of sources – qualitative, quantitative, custom, and business metrics – to develop convincing business plans
• Ability to balance the science of market research with sound, practical insights
• Able to communicate efficiently and convincingly with leaders
• Exposure to managing research vendors
• Prior experience on the client-side is preferred, though not required

Senior Analyst, National Market Research Resume Examples & Samples

• Provide analysis, coordination, and communication support to market research projects on a corporate office, regional, and interregional level
• Support the analysis of market research results from regions, vendors, corporate office
• Participate in and support the design of market research projects
• Support the performance of in-depth, high level analyses on selected regional and national research projects
• Support the development of effective communication of market research findings
• Support the effort to identify new methodologies and trends in market research
• Support the coordination of training seminars and interregional meetings for Program market research professionals
• Support the interaction with vendors to ensure that projects are cost effectively implemented
• Provide technical assistance to Program staff in the planning, execution, and analysis of market research studies
• Perform simple to moderately complex data analysis and manages & constructs databases (running cross tab analysis, significance testing, etc)
• Perform and investigates simple causal analyses
• Bachelor's degree with minimum three (3) years of related experience, OR one (1) year with a master's degree (strongly preferred)
• Knowledge of health care industry dynamics and trends preferred

Data Administrator for Market Research Resume Examples & Samples

• This position is responsible for providing acting as a data administrator for all GCI (Market Research) assets and systems
• In addition, will act as a first line analyst for customer insights
• This includes
• Monitors and maintains all GCI systems
• Provides business support for GCI KMS application
• Publish final reports and presentations to the GCI Knowledge Management System
• Administers mTAB and functions as mTAB SME
• Assist internal clients and business partners with research inquiries
• Manages Polk LAT and handles GCI Polk Insight requests
• Acts as business systems analyst on all GCI projects
• Working knowledge of document management software (Documentum Webtop) and DQL, MS SharePoint, and Web Design (BA role)
• Expert working knowledge of MS Office suite to create/edit presentations and spreadsheets
• Proficient in SAS programming (Base or EG)
• Working knowledge of multivariate statistical methods to analyze research data
• Excellent communication skills with an ability to translate and communicate analytical research findings into actionable insights
• Working knowledge of market research principals, e.g. sampling, methods, analysis
• Ability to multitask and handle multiple assignments at the same time
• 2+ years hands-on experience with document management software (Documentum Webtop) and DQL
• Bachelor's Degree in IT, Systems, Analytics or other Technical Discipline

Senior Market Research Lead Resume Examples & Samples

• Conducts research studies and complex analyses regarding member and non-member needs, attitudes, and experience, competitive threats and marketplace trends; and/or geographic and demographic conditions in order to meet corporate goals and objectives
• This position has one direct report
• BA/BS required. Emphasis in research, marketing, and/or business preferred
• MA/MS/MBA or other appropriate advanced degree preferred
• Seven years of prior experience in marketing research, business analysis or related field. Ability to effectively communicate with several types and levels of staff and external contacts, both in writing and verbally
• Advanced analytic skills
• Advanced knowledge and use of statistics, data interpretation, and statistical modeling. Advanced ability to effectively work simultaneously of many projects, which change frequently
• Strong time and budget management skills
• Minimum of 5 - 7 years related professional experience and market research experience
• Ability to translate insights into a powerful story that can be adapted to different audiences; advanced skills in putting together highly visual PowerPoint report deliverables
• Demonstrated ability to quickly gain a conceptual understanding of a complex situation and establish immediate credibility

VP Market Research & Business Intelligence Analyst Resume Examples & Samples

• Macro payment trends and future state of the industry
• Knowledge of payment processes across ACI’s market segments
• Understanding of the drivers of customer satisfaction
• Exceptional management of third party relationships
• Ability to serve as a trusted advisor to the leadership team

Market Research & Competitive Intelligence Analyst Resume Examples & Samples

• Analytical thinking – using logic and reason
• Communication, presentation, public speaking
• Resource management (control money/budget, materials or people)
• Conceptual thinking – creative and strategic
• 2+ years’ experience in field of Consumer Research; successful track record of initiatives
• 2+ years Automotive Industry experience
• Experienced in the development and execution of both quantitative and qualitative market research techniques
• MS Office skills
• Project Management skills
• Multi-Cultural perspective and ability to interface seamlessly in foreign environment
• German and/or Spanish proficiency
• Ability to work with and interface with a core set of suppliers and vendor
• Practical knowledge of Business organizations that include a dealer or franchise network, practical knowledge of VWoA or Volkswagen Group is preferred
• Previous position as Market Research Analyst consumer goods or auto company

Business Analysis & Info Mgr, Market Research Resume Examples & Samples

• Develop productive relationships with Repatha marketing teams to understand business objectives and work with Repatha BAI lead to develop work plans to answer key business questions through qualitative and quantitative market research
• Identify external vendors, develop project scope, and conduct market research projects to support commercial strategic plan/launch tactics
• Provide analyses and summaries of results, interpreting and communicating results and recommendations to brand/business stakeholders
• Manage relationships with external vendors and consultants to enable effective and efficient project execution
• Ensure that both routine and ad-hoc projects are in compliance with all Amgen SOPs and meet service-level expectations for quality, timeliness, and budget
• Collaborate with other disciplines, e.g., global BAI, marketing analysis, forecasting, finance, competitive intelligence to provide objective and rigorous point of view to key business decisions
• Some travel Required
• Demonstrated understanding of marketing and business analysis concepts
• Basic working knowledge of commonly used market research methodologies
• Excellent oral, written and presentation skills with ability to explain complex concepts clearly to a variety of audiences
• Demonstrated ability to think strategically to support key business decisions
• Ability to work collaboratively in team-based environment
• Proficient facilitation, negotiation, problem-solving and conflict resolution skills
• Knowledge or experience in cardiovascular

Market Research / Competitive Analyst Resume Examples & Samples

• 1-2+ years in market, competitive intelligence gathering (primary CI collection, secondary monitoring)
• Experience with 3rd party data (social media, Competiscan, Mintel, Health Leaders/DRG)
• Preferred experience with Visualization Software such as; Tableau
• Health insurance, hospital vertical or other managed health care experience or education
• Marketing/Market Research/1-3 Years

Director, Market Research & Insights Resume Examples & Samples

• Owning the market/customer research function for Shutterfly, Inc
• BA or BS or higher in a research or quantitative field
• 12+ years relevant work experience across supplier side and/or client side
• Strong analytical skills and instincts. Hands-on experience with advanced analytical techniques a plus
• Outstanding attention to detail
• Ability to multi-task and work efficiently in a dynamic, demanding environment
• Problem solving skills and ability to move from blank slate to a well-defined research problem matched with a suitable methodology
• Demonstrated quantitative and qualitative experience including hands-on experience in Survey and Discussion Guide writing, Quantitative and Qualitative Data Analysis and Reporting
• Proven track record of using primary and secondary research to influence executives and colleagues
• Prior experience leading Customer Experience feedback function a plus
• Prior eCommerce or tech experience a plus
• 1 year of market research experience
• Bachelor’s degree (Psychology, Economics or Social Sciences preferred)
• Understanding of online advertising technology and branding
• Mine the world and marketplace for current and future insights ensuring leaders stay abreast of untapped opportunities for the company
• Develop consumer and marketplace insights that shape strategy and drive key decisions, partnering with and leading external agencies where necessary
• Bring the 'voice of the consumer' into the organization, creating a consistent platform for access to end-user perspective
• Direct, design and execute research projects, through to analysis of qualitative and quantitative research data results, reporting and presenting findings, and making insightful and actionable recommendations
• Develop and manage market research budget
• Form strong working relationships and partnerships with cross functional leaders to identify design and execute research projects in support of their business needs, including initiatives related to customer experience, sales execution and more
• Prioritize a portfolio of high-impact research initiatives
• Hire and manage a Market Analyst
• Interface directly with marketing senior management and company owners
• 15 years of consumer research experience, at least 5 of which at a Director level, ideally in a service industry
• Client side experience working in consumer research is required
• Experience leading consumer insights—insight work in a 50 demographic a plus
• Must have traditional background in conceptualizing and executing qualitative and quantitative research across all disciplines (focus groups, online, phone, door-to-door, etc.)
• Should be well-versed in analyzing data to uncover true "actionable" insights
• Agency experience, as it applies to Account Planning, would be beneficial
• Master's in market research-related field, MBA, or relevant graduate degree from a leading program is a plus, but not required
• Experience leading strategy and prioritizing initiatives is required
• Experience in managing research teams and cultivating a culture of collaboration and engagement
• Proven insights leadership skills with demonstrated ability to present insights initiatives and results to inside partners, senior leadership and C-level executives
• Proven ability to work with moderate budgets and deliver big insights
• Consumer and Marketplace Analytics
• Cross functional leadership
• Interpersonal/team dynamics
• Research and design: Customer insights, persona development, journey mapping, user experience
• Driving toward results
• Communication written and verbal to all levels in organization
• Interpret briefs from internal equity research analysts who cover a broad range of industries including and not limited to Technology, FMCG, CPG, Pharmaceuticals, Healthcare, Automotive
• Work closely with colleagues based across UBS's offices in Europe, Asia, and the Americas to leverage expertise, and be the go-to person for key stakeholders in the research department including senior management and product teams

Dir, Market Research Resume Examples & Samples

• 12+ years experience in client research role, or as account management role in research supplier side
• Experience in a variety of industries including Healthcare
• Both B2B and B2C research experience is a must
• 8+ years of Leadership experience in a metrics driven environment
• Excellent business acumen

Market Research Cnslt Resume Examples & Samples

• 2+ years working knowledge of quantitative and qualitative primary market research methods, is desired, ideally in service of a Medicaid or other Govt aid program
• Skill with Microsoft Office, Qualtrics, SAS/R, Tableau, Adobe Suite
• Good business acumen
• Marketing/Competitive intelligence/1-3 Years

Market Research / Customer Insights Intern Resume Examples & Samples

• Assist with primary and secondary market research using internal and external resources
• Assist with analysis of both quantitative and qualitative data
• Manage data/content library
• Assist with project management and project tracking
• Pursuing a degree in Market Research, Marketing or related field
• High degree of organization
• Experience with survey design tools such as Qualtrics, SurveyMonkey, etc
• Comfortable working with ambiguity in qualitative research in addition to quantifiable research
• Strong skills in Microsoft Excel and PowerPoint
• Availability to work up to 20 hours a week during the summer (12 weeks total – late June/early July through early August – start/end dates negotiable)

Director, Global Market Research & Analytics Resume Examples & Samples

• Lead and oversee Global Market Research and Analytics – Oncology team to ensure full support of Brand teams, NPP function and regions
• Recruit , develop and retain people with analytical / market research skills
• Establish and maintain high quality interactions with different stakeholders of the Global Team as well as with key regions and markets
• Robust vendors selection in a consistent manner to meet quality expectation in a timely manner
• Build platform and develop processes to meet expectations of the Global Oncology Model needs on Market research/Customer insight, Forecasting Excellence and Competitive Intelligence
• Establish solid bonds with all stakeholders in the cross functional team as well as with regions
• Oversee and manage Market Research and Customer insight capability
• Provide an annual market research and customer plan for each brands and assets to meet the expectation of brand lead & NPP function
• Guide the design, execution and communication of primary global market research and secondary analytics in support of Oncology products
• Develop reports and presentations with actionable recommendations for Oncology products that provide direction to global brand teams and marketing management to support all brand development work and launch plan
• Develop and track brand performance metrics to be measured at global level before and after launch including competitor performance
• Oversee and Manage Forecasting excellence
• Build and develop the new “ forecasting excellence “ center to support forecast from DP1 to commercialization for all asset in oncology
• Develop consistent approach between assets and models that could capture potential synergy or cannibalization between assets
• Interact with Brand leader and region to develop a set of assumptions that will get a full alignment
• Provide sales forecast consolidation for the totality of the oncology franchise
• Oversee and Manage Competitive Intelligence
• Propose model to elevate CI capability in oncology in alignment with Brand Leaders
• Provide insight to the 5 year plan on Assets / Franchise competitive situation
• Provide insights to the 10 years plan on major trends that will after oncology markets including assets , new MOA , biomarker, emerging new technologies, pricing and access , new / disruptive initiative from competition
• Establish alert system to flag critical new competitive information and how it may impact DS strategy
• Qualified candidates must have a Bachelor’s degree from an accredited college or university with emphasis in health sciences, business or marketing; MBA or other advanced degree is preferred
• 10+ years’ experience in marketing, market research or business analysis function within the pharmaceutical industry. Oncology experience is preferred
• Strong interpersonal skills to be able to establish a solid network with all stakeholders in the global team and with region/market
• Business acumen to provide realistic scenario and capture the big picture while being able to deep dive in the details
• Management skills to support people development and team organization
• International business experiences (worked in multiple regions and/or worked as global team member)
• Very strong written and oral communication skills; able to present complex data in a clear and concise manner to a wide range of audience

Market Research Survey Team Member Resume Examples & Samples

• Face-to-face interaction with Guests entering the park
• Ask survey questions according to script
• Accurate recording of survey answers into a tablet
• Meet daily quota with high degree of accuracy
• Accuracy in recording survey information
• Out-going and friendly personality
• Reliable and punctual
• Available to work from 9:30 AM - 3:00 PM
• Must be at least 15 years old

Customer Insights & Market Research Expert Resume Examples & Samples

• Carry on in house/ outsourced research projects (end user and market) to understand and anticipate B2B / B2C customer action as well as market and competition move
• Innovate and pioneer - research 2.0
• Technical and professional expertise: managing series and databases, designing and validating databases, sampling development, data extrapolation, moderating and interviewing techniques
• Good understanding of telecom market
• PC skills: Microsoft Windows, SPSS
• English language - fluent, written and spoken
• Orange and competition commercial offers awareness
• Initiative and pro-activity
• Analytical thinking
• Cross-functional and collective working
• University Graduated
• Experience in a similar position (3 years minimum); working in a research agency is a plus
• 1 - 2 years of market research experience
• Bachelor’s degree (Psychology, Marketing, Economics or Social Sciences preferred)
• Understanding of media & marketing industry, online advertising technology and branding

Market Research Group Leader Resume Examples & Samples

• Consults and influences senior internal clients to use most effective methodology to gather client feedback as well as to take action based on insights delivered by team. Serves as a consultant to internal clients to understand underlying business issues within the client experience, determine strategic and tactical questions that will address these issues, and determine market research, user experience and design thinking/lean methodologies to answer these business questions and improve the client experience. Collaborates with business-unit Principals, and others involved in the specific project outlined. Works with team to gather, integrate, and provide recommendations based on teams' research and analysis. Recommends strategic direction to internal Vanguard decision makers
• Manages the budget for studies under their team’s direction and coordinates in a timely manner with our internal budget manager to provide updates for Finance. Participates in the development and implementation of business plan initiatives. Manages vendors as needed, identifying deliverables, and ensuring accuracy and completeness of these deliverables, including necessary procurement and info sec policies
• Graduate degree preferred, i.e. MBA, Masters in Market Research, Masters in Psychology, or Masters in Marketing. Undergraduate degree or an equivalent combination of training and experience required
• Minimum 8-12 years progressively responsible and related work experience, including three years of successfully managing a variety of projects from beginning to end. Accustomed to consulting with and influencing senior leaders
• 5+ years People Leadership experience required, including hiring, coaching, mentoring, performance appraisals/performance monitoring, etc
• Flexibility, judgment and time management skills

Market Research & Consumer Insights Analyst Resume Examples & Samples

• Implement research studies under the supervision of the Market Research Manager. This includes, writing questionnaires and discussion guides and ensuring the quality, consistency and timely-ness of data collected
• Co-ordinate research suppliers and monitor that they adhere to the quality standards set by Philip Morris International
• Contribute to the analysis and reporting of market research data and translating this into actionable recommendation
• Assume full responsibility for one or several standard Consumer Research studies, such as Smoker Survey/Adult Smoker Diary Panel/Product Testing, etc
• Collect information on the economies of scale, access to distribution channels, marketing solutions, government regulation, and technological advancements that can contribute to the success or failure of a technology
• Provide information to support the market and business development portions of the business planning process
• Conduct research to identify competitor's technology, pricing, distribution channels and geographic locations
• Support in the analysis of collected market research data to determine potential markets for entry, size of the market opportunity, and overall strength of the market to ensure product line solutions meet the need of the environment and the customer
• Assist in the capture and prioritization of customer and business vertical feedback for subsequent product projects and enhancements
• Providing regular updates on the changes in the competitive environment and working closely with other functional areas (e.g., Acquisitions, Marketing,Product, Sales and Engineering) to meet research needs
• Leverage competitive data to identify industry trends and implications to pricing, product constructs, and product enhancements
• Conduct financial analysis on product performance every quarter across product lines and vertical markets they support. Measure financial performance and recommend to management financial trends to support corrective action
• Provide regular updates on the changes in competitive strategies, and identify relevant insights for business practices and marketing strategies
• Provide regular updates to senior management and/or business partners on the meaning and application of research findings
• This position will be responsible for integrating external data and internal business expertise to determine market trends and their implication on strategies
• Candidates must have a minimum of 3 to 5 years professional experience in a marketing, analytical or consultative role
• Must have demonstrated ability to insightfully set the vision for projects that require the proper mix of qualitative and quantitative research methods
• Prior experience guiding research market or competitive intelligence for a significant business line preferred
• Ability to thrive in a team environment, by contributing expertise as well as soliciting, integrating input from subject matter experts throughout the company
• Must possess an analytical mind, strong written and oral communication, the ability to work with individuals at all levels, the ability to manage multiple projects
• Strong working knowledge of tools and techniques for gathering and disseminating competitive intelligence information and appropriate application to specific assignments necessary
• Client Management: Interacting with key clients on a day-to-day basis, advising to proactively address needs, provide thought leadership and solve business problems that drive satisfaction
• Insights Delivery: Craft compelling stories, translate data into insights that address key client business issues and are presented to the client in a straight-forward way
• Team Management: Manage 1-3 direct reports; provide advisory support on client engagement and the creation and execution of client deliverables
• 7+ years’ experience managing high volume quantitative research studies, interfacing with clients to proactively deliver on agreed KPIs; including people management experience

International Market Research Coordinator Resume Examples & Samples

• Assistance of the Market Research Team in planning and implementing Market Research Projects
• Coordination with Market Research agencies
• Supervision and Responsibility for timing and quality of fieldworks
• Coordination with internal teams to ensure that all the necessary materials for Market Research are available on time
• Support of the Competitive Intelligence Manager in monitoring and consolidation of competitive intelligence data
• 1 to 2 years of experience in Market Research
• Experience in working in a cross functional environment with strong coordination skills
• Basic statistic know-how is a plus
• Fluent in English, another language is a strong asset

Market Research Junior Manager Resume Examples & Samples

• Guide investment choices through shopper understanding and key drivers
• Detect physical availability opportunities for top brands
• Define plans, targets and interventions to win in stores by understanding customer's needs
• Advanced analytical skills
• Communication and influencing skills
• Preferably quantitative degrees: Engineerings, Economics or Maths
• Integrative thinking as we have to combine various sources of data to provide sound recommendations

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Market Research Specialist / Market Researcher Resume Template

Download in google doc, word or pdf for free. designed to pass resume screening software in 2022., market research specialist / market researcher resume sample.

Market research specialists will look at the data collected by market research analysts and provide useful insights and recommendations to a company’s decision-makers. Your tasks will therefore include report writing, strategy development, and account handling. This position requires a lot more interaction with the client so excellent communication skills are essential. You may also find yourself working with one or more market research analysts, so you will also need to be an effective leader and team member. A bachelor’s degree in market research, business, or a similar field is the minimum expectation. Some companies will require further education like a master’s degree or specific certification. Here is a strong market research specialist resume sample.

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Recruiter Insight: Why this resume works in 2022

Tips to help you write your market research specialist / market researcher resume in 2024,    show career progression through promotions..

Showing recruiters career progression in the market research industry, indicates your level of commitment to the profession, your wealth of knowledge in the field, and your excellent track record as an employee.

   Highlight your language proficiencies.

As mentioned, you will be communicating with decision makers quite a bit, so being able to communicate in different languages is a huge advantage. This is especially true if you are applying to multi-national companies.

We interviewed hiring managers at top companies like Nielsen, Ipsos, and GfK to uncover what they look for in Market Research Specialist resumes. The following tips will help your resume stand out and demonstrate your expertise in market research.

   Highlight your research skills and methodologies

Showcase your proficiency in various market research methodologies, such as:

• Conducted focus groups with 50+ participants to gather qualitative insights on consumer preferences
• Designed and analyzed online surveys with a sample size of 1,000+ respondents
• Utilized data mining techniques to identify market trends and opportunities

Employers want to see that you have a strong foundation in research skills and can apply them effectively.

   Demonstrate your analytical and problem-solving abilities

Market researchers must be able to analyze complex data and draw meaningful conclusions. Highlight instances where you:

• Analyzed customer feedback data to identify key drivers of satisfaction, resulting in a 15% increase in customer retention
• Conducted a competitive analysis of 10 industry players to identify gaps in the market and propose new product offerings

Avoid simply listing your responsibilities without demonstrating the impact of your work, such as:

• Analyzed data and created reports
• Conducted market research studies

   Quantify your impact and achievements

Use specific numbers and metrics to showcase the value you brought to your previous roles. For example:

• Developed a new segmentation strategy that increased target market reach by 25%
• Identified $500K in cost savings opportunities through market research insights

Quantifying your achievements helps employers understand the tangible impact you can make in their organization.

   Tailor your resume to the specific job requirements

Customize your resume to align with the job description and company's needs. For instance, if the job posting emphasizes experience with a particular research tool or methodology, make sure to highlight your relevant skills in those areas.

Proficient in using Qualtrics and SurveyMonkey for designing and administering online surveys, with experience in advanced features such as branching logic and piping.

Tailoring your resume demonstrates your fit for the specific role and increases your chances of being selected for an interview.

   Showcase your communication and collaboration skills

Market researchers often work cross-functionally with various teams, such as marketing, product, and sales. Highlight your ability to communicate insights effectively and collaborate with diverse stakeholders.

• Presented research findings to executive leadership, resulting in the approval of a $1M marketing campaign
• Collaborated with product teams to incorporate customer feedback into product roadmaps, leading to a 20% increase in user adoption

Demonstrating your communication and collaboration skills shows employers that you can drive impact beyond just conducting research.

   Include relevant certifications and professional development

Showcase any relevant certifications or professional development courses you have completed to demonstrate your commitment to staying updated in the field. For example:

• Certified Market Research Professional (CMRP) by the Insights Association
• Completed a course on 'Advanced Analytics for Market Research' from the Market Research Society

Including these details highlights your dedication to continuously improving your skills and knowledge in market research.

Writing Your Market Research Specialist / Market Researcher Resume: Section By Section

  summary.

A resume summary, also known as a professional summary or summary statement, is an optional section that appears at the top of your resume, just below your contact information. It provides a brief overview of your professional background, skills, and career goals, allowing hiring managers to quickly understand your value proposition and determine if you're a good fit for the role.

While a summary is not a mandatory section, it can be particularly useful for job seekers who are changing careers, have a diverse background, or have a lot of experience to summarize. However, it's important to note that a resume objective, which focuses on your career goals rather than your qualifications, should never be used in place of a summary.

To learn how to write an effective resume summary for your Market Research Specialist / Market Researcher resume, or figure out if you need one, please read Market Research Specialist / Market Researcher Resume Summary Examples , or Market Research Specialist / Market Researcher Resume Objective Examples .

1. Tailor your summary to the market research role

When crafting your summary for a market research specialist or market researcher position, it's crucial to align your skills and experience with the specific requirements of the role. This means highlighting your relevant qualifications, such as:

• Experience in conducting market research using various methodologies (e.g., surveys, focus groups, data analysis)
• Knowledge of market research tools and software
• Familiarity with consumer behavior and market trends
• Strong analytical and problem-solving skills

By tailoring your summary to the job description, you demonstrate to the hiring manager that you understand the role and possess the necessary skills to excel in it. Consider the following examples:

• Experienced professional with a proven track record of success in various industries. Skilled in communication, teamwork, and problem-solving. Seeking a challenging role in a dynamic organization.

While this summary highlights some valuable skills, it fails to connect them to the specific market research role. Instead, try something like:

• Market research professional with 5+ years of experience in designing and executing research projects to drive data-driven decision-making. Skilled in survey design, data analysis, and presenting insights to cross-functional teams. Seeking to leverage expertise to support XYZ company's market research initiatives.

2. Quantify your accomplishments

When possible, use specific numbers and metrics to quantify your achievements in your summary. This helps hiring managers understand the scale and impact of your work, making your qualifications more tangible and impressive. For example:

Market researcher with 7+ years of experience in designing and executing research projects across various industries. Skilled in leveraging qualitative and quantitative methods to gather consumer insights, resulting in a 15% increase in customer satisfaction for key clients. Seeking to apply expertise to drive data-driven decision-making at XYZ company.

In this example, the candidate quantifies their years of experience and highlights a specific achievement (increasing customer satisfaction by 15%), demonstrating the value they brought to their previous employer.

When quantifying your accomplishments, consider metrics such as:

• Percentage increases in customer satisfaction, market share, or revenue
• Number of research projects completed or clients served
• Size of budgets or teams managed

By incorporating these quantifiable achievements into your summary, you provide evidence of your skills and showcase the potential value you can bring to the market research role.

  Experience

The work experience section is the heart of your resume as a market research specialist. It's where you demonstrate your ability to gather and analyze data, identify trends, and provide actionable insights. Highlight your most relevant and impressive accomplishments in this section to stand out from other candidates.

1. Showcase your research and analysis skills

As a market researcher, your primary role is to gather and analyze data to help organizations make informed decisions. Highlight specific examples of how you've used your research and analysis skills to drive results.

Instead of simply listing your responsibilities, quantify your achievements with metrics:

• Conducted market research that identified a new customer segment, resulting in a 15% increase in sales
• Analyzed customer feedback data to identify key product improvement areas, leading to a 20% reduction in customer churn

2. Highlight your proficiency with research tools and methodologies

Employers want to see that you're well-versed in the tools and methodologies commonly used in market research. Mention specific tools you've used and how you've applied various research methodologies.

• Conducted focus groups and surveys using Qualtrics to gather qualitative and quantitative data on customer preferences
• Utilized SPSS to perform statistical analysis on market data and identify significant trends and correlations

Avoid simply listing tools without context, like this:

• Proficient in Qualtrics, SPSS, and Excel

3. Demonstrate your ability to turn insights into action

Market research is only valuable if it leads to actionable insights and strategies. Show how your research has directly influenced business decisions and outcomes.

Presented findings from a competitive analysis to senior leadership, resulting in a shift in pricing strategy that increased market share by 10%

Avoid vague statements that don't demonstrate impact, such as:

Conducted market research and presented findings to stakeholders

4. Show your collaboration and communication skills

Market research rarely happens in a vacuum. Emphasize how you've collaborated with cross-functional teams and communicated insights to diverse stakeholders.

• Partnered with product development to conduct user testing and gather feedback to inform product roadmap
• Presented research findings to executive team in clear, concise presentations that highlighted key takeaways and recommendations

Avoid passive language that downplays your contributions, like:

• Assisted with user testing
• Participated in presentations to executives

  Education

Your education section shows hiring managers that you have the necessary knowledge and training for the market research specialist role. It also provides context for your work history. Here are some tips to make your education section stand out:

1. List your degrees in reverse chronological order

Start with your most recent degree first. If you have a master's degree, list it above your bachelor's degree. Include the name of the institution, location, degree earned, and graduation year.

• Master of Business Administration (MBA), XYZ University, City, State, 2019
• Bachelor of Science in Marketing, ABC College, City, State, 2015

2. Highlight relevant coursework for entry-level candidates

If you're a recent graduate or have limited work experience, you can boost your resume by listing relevant coursework. This shows employers that you have the foundational knowledge for the market research role.

Courses to highlight:

• Market Research Methods
• Consumer Behavior
• Statistics for Business Decisions
• Data Analysis and Visualization

Avoid listing introductory or general education courses that don't directly relate to market research.

3. Keep the education section concise for experienced researchers

If you have several years of market research experience, your work history should be the focus of your resume. Keep the education section brief, with just the essentials.

• Master of Science in Marketing Research, University of XYZ, 2010-2012. Courses: Quantitative Methods, Survey Design, Focus Groups, Data Mining. GPA: 3.8. Thesis: "Factors Influencing Brand Loyalty Among Millennials." Dean's List.

Instead, just include:

• Master of Science in Marketing Research, University of XYZ

4. Include relevant certifications and training

Certifications show employers that you've invested in developing specialized market research skills. Some top certifications for market researchers include:

• Market Research Analyst certification from the Market Research Association
• Insights Professional Certification (IPC) from the Insights Association
• Google Analytics Individual Qualification (IQ)

Education Master of Business Administration (MBA), XYZ University, 2019 Bachelor of Science in Marketing, ABC College, 2015 Certifications Insights Professional Certification (IPC), Insights Association, 2021 Google Analytics Individual Qualification (IQ), 2020

  Skills

The skills section of your resume is one of the most important parts, especially for a market research specialist or market researcher role. Hiring managers and recruiters rely on this section to quickly assess if you have the right skills and expertise for the job. It's crucial to showcase your most relevant and impressive skills that align with the job description.

In this section, we'll cover key tips for writing a strong skills section that will help you stand out from other applicants and increase your chances of landing an interview.

1. Highlight market research tools and techniques

As a market research specialist, you likely have experience with various tools and techniques for gathering and analyzing data. Make sure to highlight these specific skills in your skills section. Here are some examples:

Market Research Tools : SurveyMonkey, Qualtrics, Google Forms Data Analysis : SPSS, R, Excel, Tableau Research Techniques : Focus groups, In-depth interviews, Surveys, A/B testing

Avoid simply listing generic skills like "research" or "analysis" without providing specific examples. Recruiters want to see that you have hands-on experience with the tools and techniques commonly used in the industry.

2. Tailor your skills to the job description

One of the biggest mistakes job seekers make is using the same generic skills section for every job application. Instead, take the time to tailor your skills to the specific job you're applying for. Here's an example of a skills section that isn't tailored to a specific market research role:

Communication Teamwork Problem-solving Microsoft Office

While these are all valuable skills, they don't specifically relate to market research. Instead, focus on skills that are directly relevant to the job, like:

Research Methodologies : Quantitative and qualitative research, Survey design, Sampling techniques Data Analysis : Statistical analysis, Data visualization, Predictive modeling Industry Knowledge : Consumer behavior, Market trends, Competitive analysis

3. Avoid outdated or irrelevant skills

When listing your skills, it's important to focus on those that are current and relevant to the market research industry. Avoid including outdated or irrelevant skills that may make you seem out of touch. For example:

Microsoft Access Basic HTML Telemarketing

Instead, focus on skills that are currently in demand and relevant to the role you're applying for, such as:

Data visualization tools (e.g. Tableau, PowerBI) Programming languages for data analysis (e.g. Python, R) Online survey platforms (e.g. Qualtrics, SurveyMonkey)

4. Organize your skills into categories

To make your skills section easy to read and navigate, consider organizing your skills into categories. This is especially helpful if you have a wide range of skills that span different areas. Here's an example:

Research Skills : Survey design, Focus groups, In-depth interviews, Ethnography Data Analysis : SPSS, R, Excel, Tableau, Data visualization Project Management : Agile methodologies, Jira, Trello, Stakeholder management Marketing : Brand positioning, Customer segmentation, Go-to-market strategy

By grouping your skills into categories, you make it easier for recruiters and hiring managers to quickly scan your skills and see how they relate to the job requirements. It also helps to highlight the breadth of your skills and expertise.

Skills For Market Research Specialist / Market Researcher Resumes

Here are examples of popular skills from Market Research Specialist / Market Researcher job descriptions that you can include on your resume.

• Consumer Insight
• Quantitative Research
• Customer Insight
• Survey Design
• Competitive Analysis
• Qualitative & Quantitative Research Methodologies
• Advertising Research
• Segmentation

Skills Word Cloud For Market Research Specialist / Market Researcher Resumes

This word cloud highlights the important keywords that appear on Market Research Specialist / Market Researcher job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.

How to use these skills?

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