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Questionnaire Design | Methods, Question Types & Examples

Questionnaire Design | Methods, Question Types & Examples

Published on July 15, 2021 by Pritha Bhandari . Revised on June 22, 2023.

A questionnaire is a list of questions or items used to gather data from respondents about their attitudes, experiences, or opinions. Questionnaires can be used to collect quantitative and/or qualitative information.

Questionnaires are commonly used in market research as well as in the social and health sciences. For example, a company may ask for feedback about a recent customer service experience, or psychology researchers may investigate health risk perceptions using questionnaires.

Questionnaires vs. surveys, questionnaire methods, open-ended vs. closed-ended questions, question wording, question order, step-by-step guide to design, other interesting articles, frequently asked questions about questionnaire design.

A survey is a research method where you collect and analyze data from a group of people. A questionnaire is a specific tool or instrument for collecting the data.

Designing a questionnaire means creating valid and reliable questions that address your research objectives , placing them in a useful order, and selecting an appropriate method for administration.

But designing a questionnaire is only one component of survey research. Survey research also involves defining the population you’re interested in, choosing an appropriate sampling method , administering questionnaires, data cleansing and analysis, and interpretation.

Sampling is important in survey research because you’ll often aim to generalize your results to the population. Gather data from a sample that represents the range of views in the population for externally valid results. There will always be some differences between the population and the sample, but minimizing these will help you avoid several types of research bias , including sampling bias , ascertainment bias , and undercoverage bias .

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Questionnaires can be self-administered or researcher-administered . Self-administered questionnaires are more common because they are easy to implement and inexpensive, but researcher-administered questionnaires allow deeper insights.

Self-administered questionnaires

Self-administered questionnaires can be delivered online or in paper-and-pen formats, in person or through mail. All questions are standardized so that all respondents receive the same questions with identical wording.

Self-administered questionnaires can be:

cost-effective
easy to administer for small and large groups
anonymous and suitable for sensitive topics

But they may also be:

unsuitable for people with limited literacy or verbal skills
susceptible to a nonresponse bias (most people invited may not complete the questionnaire)
biased towards people who volunteer because impersonal survey requests often go ignored.

Researcher-administered questionnaires

Researcher-administered questionnaires are interviews that take place by phone, in-person, or online between researchers and respondents.

Researcher-administered questionnaires can:

help you ensure the respondents are representative of your target audience
allow clarifications of ambiguous or unclear questions and answers
have high response rates because it’s harder to refuse an interview when personal attention is given to respondents

But researcher-administered questionnaires can be limiting in terms of resources. They are:

costly and time-consuming to perform
more difficult to analyze if you have qualitative responses
likely to contain experimenter bias or demand characteristics
likely to encourage social desirability bias in responses because of a lack of anonymity

Your questionnaire can include open-ended or closed-ended questions or a combination of both.

Using closed-ended questions limits your responses, while open-ended questions enable a broad range of answers. You’ll need to balance these considerations with your available time and resources.

Closed-ended questions

Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. Closed-ended questions are best for collecting data on categorical or quantitative variables.

Categorical variables can be nominal or ordinal. Quantitative variables can be interval or ratio. Understanding the type of variable and level of measurement means you can perform appropriate statistical analyses for generalizable results.

Examples of closed-ended questions for different variables

Nominal variables include categories that can’t be ranked, such as race or ethnicity. This includes binary or dichotomous categories.

It’s best to include categories that cover all possible answers and are mutually exclusive. There should be no overlap between response items.

In binary or dichotomous questions, you’ll give respondents only two options to choose from.

White Black or African American American Indian or Alaska Native Asian Native Hawaiian or Other Pacific Islander

Ordinal variables include categories that can be ranked. Consider how wide or narrow a range you’ll include in your response items, and their relevance to your respondents.

Likert scale questions collect ordinal data using rating scales with 5 or 7 points.

When you have four or more Likert-type questions, you can treat the composite data as quantitative data on an interval scale . Intelligence tests, psychological scales, and personality inventories use multiple Likert-type questions to collect interval data.

With interval or ratio scales , you can apply strong statistical hypothesis tests to address your research aims.

Pros and cons of closed-ended questions

Well-designed closed-ended questions are easy to understand and can be answered quickly. However, you might still miss important answers that are relevant to respondents. An incomplete set of response items may force some respondents to pick the closest alternative to their true answer. These types of questions may also miss out on valuable detail.

To solve these problems, you can make questions partially closed-ended, and include an open-ended option where respondents can fill in their own answer.

Open-ended questions

Open-ended, or long-form, questions allow respondents to give answers in their own words. Because there are no restrictions on their choices, respondents can answer in ways that researchers may not have otherwise considered. For example, respondents may want to answer “multiracial” for the question on race rather than selecting from a restricted list.

How do you feel about open science?
How would you describe your personality?
In your opinion, what is the biggest obstacle for productivity in remote work?

Open-ended questions have a few downsides.

They require more time and effort from respondents, which may deter them from completing the questionnaire.

For researchers, understanding and summarizing responses to these questions can take a lot of time and resources. You’ll need to develop a systematic coding scheme to categorize answers, and you may also need to involve other researchers in data analysis for high reliability .

Question wording can influence your respondents’ answers, especially if the language is unclear, ambiguous, or biased. Good questions need to be understood by all respondents in the same way ( reliable ) and measure exactly what you’re interested in ( valid ).

Use clear language

You should design questions with your target audience in mind. Consider their familiarity with your questionnaire topics and language and tailor your questions to them.

For readability and clarity, avoid jargon or overly complex language. Don’t use double negatives because they can be harder to understand.

Use balanced framing

Respondents often answer in different ways depending on the question framing. Positive frames are interpreted as more neutral than negative frames and may encourage more socially desirable answers.

Use a mix of both positive and negative frames to avoid research bias , and ensure that your question wording is balanced wherever possible.

Unbalanced questions focus on only one side of an argument. Respondents may be less likely to oppose the question if it is framed in a particular direction. It’s best practice to provide a counter argument within the question as well.

Avoid leading questions

Leading questions guide respondents towards answering in specific ways, even if that’s not how they truly feel, by explicitly or implicitly providing them with extra information.

It’s best to keep your questions short and specific to your topic of interest.

The average daily work commute in the US takes 54.2 minutes and costs $29 per day. Since 2020, working from home has saved many employees time and money. Do you favor flexible work-from-home policies even after it’s safe to return to offices?
Experts agree that a well-balanced diet provides sufficient vitamins and minerals, and multivitamins and supplements are not necessary or effective. Do you agree or disagree that multivitamins are helpful for balanced nutrition?

Keep your questions focused

Ask about only one idea at a time and avoid double-barreled questions. Double-barreled questions ask about more than one item at a time, which can confuse respondents.

This question could be difficult to answer for respondents who feel strongly about the right to clean drinking water but not high-speed internet. They might only answer about the topic they feel passionate about or provide a neutral answer instead – but neither of these options capture their true answers.

Instead, you should ask two separate questions to gauge respondents’ opinions.

Strongly Agree Agree Undecided Disagree Strongly Disagree

Do you agree or disagree that the government should be responsible for providing high-speed internet to everyone?

You can organize the questions logically, with a clear progression from simple to complex. Alternatively, you can randomize the question order between respondents.

Logical flow

Using a logical flow to your question order means starting with simple questions, such as behavioral or opinion questions, and ending with more complex, sensitive, or controversial questions.

The question order that you use can significantly affect the responses by priming them in specific directions. Question order effects, or context effects, occur when earlier questions influence the responses to later questions, reducing the validity of your questionnaire.

While demographic questions are usually unaffected by order effects, questions about opinions and attitudes are more susceptible to them.

How knowledgeable are you about Joe Biden’s executive orders in his first 100 days?
Are you satisfied or dissatisfied with the way Joe Biden is managing the economy?
Do you approve or disapprove of the way Joe Biden is handling his job as president?

It’s important to minimize order effects because they can be a source of systematic error or bias in your study.

Randomization

Randomization involves presenting individual respondents with the same questionnaire but with different question orders.

When you use randomization, order effects will be minimized in your dataset. But a randomized order may also make it harder for respondents to process your questionnaire. Some questions may need more cognitive effort, while others are easier to answer, so a random order could require more time or mental capacity for respondents to switch between questions.

Step 1: Define your goals and objectives

The first step of designing a questionnaire is determining your aims.

What topics or experiences are you studying?
What specifically do you want to find out?
Is a self-report questionnaire an appropriate tool for investigating this topic?

Once you’ve specified your research aims, you can operationalize your variables of interest into questionnaire items. Operationalizing concepts means turning them from abstract ideas into concrete measurements. Every question needs to address a defined need and have a clear purpose.

Step 2: Use questions that are suitable for your sample

Create appropriate questions by taking the perspective of your respondents. Consider their language proficiency and available time and energy when designing your questionnaire.

Are the respondents familiar with the language and terms used in your questions?
Would any of the questions insult, confuse, or embarrass them?
Do the response items for any closed-ended questions capture all possible answers?
Are the response items mutually exclusive?
Do the respondents have time to respond to open-ended questions?

Consider all possible options for responses to closed-ended questions. From a respondent’s perspective, a lack of response options reflecting their point of view or true answer may make them feel alienated or excluded. In turn, they’ll become disengaged or inattentive to the rest of the questionnaire.

Step 3: Decide on your questionnaire length and question order

Once you have your questions, make sure that the length and order of your questions are appropriate for your sample.

If respondents are not being incentivized or compensated, keep your questionnaire short and easy to answer. Otherwise, your sample may be biased with only highly motivated respondents completing the questionnaire.

Decide on your question order based on your aims and resources. Use a logical flow if your respondents have limited time or if you cannot randomize questions. Randomizing questions helps you avoid bias, but it can take more complex statistical analysis to interpret your data.

Step 4: Pretest your questionnaire

When you have a complete list of questions, you’ll need to pretest it to make sure what you’re asking is always clear and unambiguous. Pretesting helps you catch any errors or points of confusion before performing your study.

Ask friends, classmates, or members of your target audience to complete your questionnaire using the same method you’ll use for your research. Find out if any questions were particularly difficult to answer or if the directions were unclear or inconsistent, and make changes as necessary.

If you have the resources, running a pilot study will help you test the validity and reliability of your questionnaire. A pilot study is a practice run of the full study, and it includes sampling, data collection , and analysis. You can find out whether your procedures are unfeasible or susceptible to bias and make changes in time, but you can’t test a hypothesis with this type of study because it’s usually statistically underpowered .

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

Student’s t -distribution
Normal distribution
Null and Alternative Hypotheses
Chi square tests
Confidence interval
Quartiles & Quantiles
Cluster sampling
Stratified sampling
Data cleansing
Reproducibility vs Replicability
Peer review
Prospective cohort study

Research bias

Implicit bias
Cognitive bias
Placebo effect
Hawthorne effect
Hindsight bias
Affect heuristic
Social desirability bias

A questionnaire is a data collection tool or instrument, while a survey is an overarching research method that involves collecting and analyzing data from people using questionnaires.

Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. These questions are easier to answer quickly.

Open-ended or long-form questions allow respondents to answer in their own words. Because there are no restrictions on their choices, respondents can answer in ways that researchers may not have otherwise considered.

A Likert scale is a rating scale that quantitatively assesses opinions, attitudes, or behaviors. It is made up of 4 or more questions that measure a single attitude or trait when response scores are combined.

To use a Likert scale in a survey , you present participants with Likert-type questions or statements, and a continuum of items, usually with 5 or 7 possible responses, to capture their degree of agreement.

You can organize the questions logically, with a clear progression from simple to complex, or randomly between respondents. A logical flow helps respondents process the questionnaire easier and quicker, but it may lead to bias. Randomization can minimize the bias from order effects.

Questionnaires can be self-administered or researcher-administered.

Researcher-administered questionnaires are interviews that take place by phone, in-person, or online between researchers and respondents. You can gain deeper insights by clarifying questions for respondents or asking follow-up questions.

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Dissertation surveys: Questions, examples, and best practices

Collect data for your dissertation with little effort and great results.

Dissertation surveys are one of the most powerful tools to get valuable insights and data for the culmination of your research. However, it’s one of the most stressful and time-consuming tasks you need to do. You want useful data from a representative sample that you can analyze and present as part of your dissertation. At SurveyPlanet, we’re committed to making it as easy and stress-free as possible to get the most out of your study.

With an intuitive and user-friendly design, our templates and premade questions can be your allies while creating a survey for your dissertation. Explore all the options we offer by simply signing up for an account—and leave the stress behind.

How to write dissertation survey questions

The first thing to do is to figure out which group of people is relevant for your study. When you know that, you’ll also be able to adjust the survey and write questions that will get the best results.

The next step is to write down the goal of your research and define it properly. Online surveys are one of the best and most inexpensive ways to reach respondents and achieve your goal.

Before writing any questions, think about how you’ll analyze the results. You don’t want to write and distribute a survey without keeping how to report your findings in mind. When your thesis questionnaire is out in the real world, it’s too late to conclude that the data you’re collecting might not be any good for assessment. Because of that, you need to create questions with analysis in mind.

You may find our five survey analysis tips for better insights helpful. We recommend reading it before analyzing your results.

Once you understand the parameters of your representative sample, goals, and analysis methodology, then it’s time to think about distribution. Survey distribution may feel like a headache, but you’ll find that many people will gladly participate.

Find communities where your targeted group hangs out and share the link to your survey with them. If you’re not sure how large your research sample should be, gauge it easily with the survey sample size calculator.

Need help with writing survey questions? Read our guide on well-written examples of good survey questions .

Dissertation survey examples

Whatever field you’re studying, we’re sure the following questions will prove useful when crafting your own.

At the beginning of every questionnaire, inform respondents of your topic and provide a consent form. After that, start with questions like:

Please select your gender:
What is the highest educational level you’ve completed?
High school
Bachelor degree
Master’s degree
On a scale of 1-7, how satisfied are you with your current job?
Please rate the following statements:
I always wait for people to text me first.
Strongly Disagree
Neither agree nor disagree
Strongly agree
My friends always complain that I never invite them anywhere.
I prefer spending time alone.
Rank which personality traits are most important when choosing a partner. Rank 1 - 7, where 1 is the most and 7 is the least important.
Flexibility
Independence
How openly do you share feelings with your partner?
Almost never
Almost always
In the last two weeks, how often did you experience headaches?

Dissertation survey best practices

There are a lot of DOs and DON’Ts you should keep in mind when conducting any survey, especially for your dissertation. To get valuable data from your targeted sample, follow these best practices:

Use the consent form.

The consent form is a must when distributing a research questionnaire. A respondent has to know how you’ll use their answers and that the survey is anonymous.

Avoid leading and double-barreled questions

Leading and double-barreled questions will produce inconclusive results—and you don’t want that. A question such as: “Do you like to watch TV and play video games?” is double-barreled because it has two variables.

On the other hand, leading questions such as “On a scale from 1-10 how would you rate the amazing experience with our customer support?” influence respondents to answer in a certain way, which produces biased results.

Use easy and straightforward language and questions

Don’t use terms and professional jargon that respondents won’t understand. Take into consideration their educational level and demographic traits and use easy-to-understand language when writing questions.

Mix close-ended and open-ended questions

Too many open-ended questions will annoy respondents. Also, analyzing the responses is harder. Use more close-ended questions for the best results and only a few open-ended ones.

Strategically use different types of responses

Likert scale, multiple-choice, and ranking are all types of responses you can use to collect data. But some response types suit some questions better. Make sure to strategically fit questions with response types.

Ensure that data privacy is a priority

Make sure to use an online survey tool that has SSL encryption and secure data processing. You don’t want to risk all your hard work going to waste because of poorly managed data security. Ensure that you only collect data that’s relevant to your dissertation survey and leave out any questions (such as name) that can identify the respondents.

Create dissertation questionnaires with SurveyPlanet

Overall, survey methodology is a great way to find research participants for your research study. You have all the tools required for creating a survey for a dissertation with SurveyPlanet—you only need to sign up . With powerful features like question branching, custom formatting, multiple languages, image choice questions, and easy export you will find everything needed to create, distribute, and analyze a dissertation survey.

Happy data gathering!

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21 Questionnaire Templates: Examples and Samples

Questionnaire: Definition

A questionnaire is defined a market research instrument that consists of questions or prompts to elicit and collect responses from a sample of respondents. A questionnaire is typically a mix of open-ended questions and close-ended questions ; the latter allowing for respondents to enlist their views in detail.

A questionnaire can be used in both, qualitative market research as well as quantitative market research with the use of different types of questions .

LEARN ABOUT: Open-Ended Questions

Types of Questionnaires

We have learnt that a questionnaire could either be structured or free-flow. To explain this better:

Structured Questionnaires: A structured questionnaires helps collect quantitative data . In this case, the questionnaire is designed in a way that it collects very specific type of information. It can be used to initiate a formal enquiry on collect data to prove or disprove a prior hypothesis.
Unstructured Questionnaires: An unstructured questionnaire collects qualitative data . The questionnaire in this case has a basic structure and some branching questions but nothing that limits the responses of a respondent. The questions are more open-ended.

LEARN ABOUT: Structured Question

Types of Questions used in a Questionnaire

A questionnaire can consist of many types of questions . Some of the commonly and widely used question types though, are:

Open-Ended Questions: One of the commonly used question type in questionnaire is an open-ended question . These questions help collect in-depth data from a respondent as there is a huge scope to respond in detail.
Dichotomous Questions: The dichotomous question is a “yes/no” close-ended question . This question is generally used in case of the need of basic validation. It is the easiest question type in a questionnaire.
Multiple-Choice Questions: An easy to administer and respond to, question type in a questionnaire is the multiple-choice question . These questions are close-ended questions with either a single select multiple choice question or a multiple select multiple choice question. Each multiple choice question consists of an incomplete stem (question), right answer or answers, close alternatives, distractors and incorrect answers. Depending on the objective of the research, a mix of the above option types can be used.
Net Promoter Score (NPS) Question: Another commonly used question type in a questionnaire is the Net Promoter Score (NPS) Question where one single question collects data on the referencability of the research topic in question.
Scaling Questions: Scaling questions are widely used in a questionnaire as they make responding to the questionnaire, very easy. These questions are based on the principles of the 4 measurement scales – nominal, ordinal, interval and ratio .

Questionnaires help enterprises collect valuable data to help them make well-informed business decisions. There are powerful tools available in the market that allows using multiple question types, ready to use survey format templates, robust analytics, and many more features to conduct comprehensive market research.

LEARN ABOUT: course evaluation survey examples

For example, an enterprise wants to conduct market research to understand what pricing would be best for their new product to capture a higher market share. In such a case, a questionnaire for competitor analysis can be sent to the targeted audience using a powerful market research survey software which can help the enterprise conduct 360 market research that will enable them to make strategic business decisions.

Now that we have learned what a questionnaire is and its use in market research , some examples and samples of widely used questionnaire templates on the QuestionPro platform are as below:

LEARN ABOUT: Speaker evaluation form

Customer Questionnaire Templates: Examples and Samples

QuestionPro specializes in end-to-end Customer Questionnaire Templates that can be used to evaluate a customer journey right from indulging with a brand to the continued use and referenceability of the brand. These templates form excellent samples to form your own questionnaire and begin testing your customer satisfaction and experience based on customer feedback.

LEARN ABOUT: Structured Questionnaire

USE THIS FREE TEMPLATE

Employee & Human Resource (HR) Questionnaire Templates: Examples and Samples

QuestionPro has built a huge repository of employee questionnaires and HR questionnaires that can be readily deployed to collect feedback from the workforce on an organization on multiple parameters like employee satisfaction, benefits evaluation, manager evaluation , exit formalities etc. These templates provide a holistic overview of collecting actionable data from employees.

Community Questionnaire Templates: Examples and Samples

The QuestionPro repository of community questionnaires helps collect varied data on all community aspects. This template library includes popular questionnaires such as community service, demographic questionnaires, psychographic questionnaires, personal questionnaires and much more.

Academic Evaluation Questionnaire Templates: Examples and Samples

Another vastly used section of QuestionPro questionnaire templates are the academic evaluation questionnaires . These questionnaires are crafted to collect in-depth data about academic institutions and the quality of teaching provided, extra-curricular activities etc and also feedback about other educational activities.

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Surveys for Master and Bachelor Degree Thesis

This template will help you get information on how parents can provide support for their children’s educational development.

Try Other Survey Templets for Education

Qualitative or quantitative research is an important and sometimes even necessary element of a master’s or bachelor’s thesis. Startquestion allows you to create student surveys on any topic without limiting the number of questions. The questionnaire can be shared via a link or sent directly to the indicated e-mail address. The tool also allows you to end the survey after reaching the specified response limit.

Each student can automatically generate a report containing charts and data summaries on his personal account on the platform. The ability to download it in DOC or PDF format allows direct pasting to the content of the work.

An example of a survey template for a thesis is presented below, including an introduction informing about the purpose of the study, sample types of questions, a certificate, and a thank you note.

Do you want to know specific examples of surveys for your master’s thesis? See sample surveys for students and research reports for diploma theses created on Startquestion.

We have been trusted by over 5,000 clients:

We are recommended by:.

Startquestion is a very useful tool for carrying out our research, in which we want to reach users from our own databases – member companies, marketers, digital industry employees, etc. This advanced tool helps us create questionnaires and configure various types of parameters necessary during the research. The platform offers capabilities that can meet the needs of even demanding researchers, and the support service always quickly responds to our questions and needs. The analytical module is also useful, allowing for quick and easy interpretation of the results both after and during the study. We are delighted that we have a domestic, world-class tool on the Polish market.

Ania Garwolińska

Director of Initiatives and Member Relations of IAB Poland

For me, as a “heavy user” of IT tools, Startquestion allows you to achieve almost any business goal related to conducting research or online surveys. It does it safely, comfortably, and effectively.

Paweł Owczarek

Author of the FRIS Product, Managing Partner

We would all like to respond to the needs of our clients and be their first choice. However, the devil is in the details. Meeting expectations is inextricably linked to continuous monitoring of satisfaction with the offer or service. At PZU, we are aware of client expectations, and we create standards according to them. Quick response is a crucial element of the entire process. That is why, in many cases, we have replaced traditional telephone surveys with online surveys. Thanks to the Startquestion, we can complete them faster, cheaper, and on a larger sample. We used to carry out several hundred surveys; today, we do several thousand. Thus, we can better manage customer experiences and diagnose specific actions that we should take to meet expectations better. The intuitiveness and usefulness of this solution encouraged us to use it in other areas of the organization apart from CX. Thanks to this, we can collect information not only from customers but also from employees.

I work with various research tools, and I am convinced that the Startquestion is one of the solutions that can meet the above-standard needs of companies in collecting feedback.

Mirosław Mikłos

Director of Customer Experience Management Bureau w PZU

Dissertation Questionnaire

A dissertation is a document usually a requirement for a doctoral degree especially in the field of philosophy. This long essay discusses a particular subject matter uses questionnaires and other sources of data and is used to validate its content. The questionnaire’s importance is evident in the processes of data gathering as it can make the dissertation factual, effective and usable.

Having a well-curated and formatted document to follow when making a dissertation can be very beneficial to an individual who is currently immersed in the data gathering stage of the specific research study. We have gathered downloadable samples and templates of questionnaires so it will be easier for you to curate your own.

Dissertation Timeline Gantt Chart Template

Size: 55 KB

Dissertation Research Gantt Chart Template

Size: 43 KB

Dissertation Project Gantt Chart Template

Size: 41 KB

Dissertation Plan Gantt Chart Template

Size: 51 KB

Dissertation Research Questionnaire

Size: 18 KB

Dissertation Proposal Questionnaire

Size: 131 KB

Sample Dissertation Questionnaire

Size: 10 KB

What Is a Dissertation Questionnaire?

A dissertation questionnaire can be defined as follows:

It is a document used in the processes of data gathering.
Questionnaires in PDF used for a dissertation contain questions that can help assess the current condition of the community which is the subject of study within the dissertation.
It specifies the questions that are needed to be answered to assure that there is a basis in terms of the results that will be presented in a dissertation.

How to Write a Dissertation Questionnaire

Writing an efficient and comprehensive dissertation questionnaire can greatly affect the entire dissertation. You can make one by following these steps:

Be specific with the kind of dissertation that you are creating and align the purposes of the dissertation questionnaire that you need to make to your study.
List down the information needed from the community who will provide the answers to your questions.
Open a software where you can create a questionnaire template. You may also download survey questionnaire examples and templates to have a faster time in formatting the document.
The purpose of the dissertation questionnaire.
The guidelines and instructions in answering the dissertation questions.
The name of the person to who will use the questionnaire results to his/her dissertation.
The institution to whom the dissertation will be passed.
List down the questions based on your needs.

Undergraduate Dissertation Questionnaire

Size: 12 KB

Project Management Dissertation

Size: 54 KB

Guidelines for Writing a Dissertation Questionnaire

There are no strict rules in writing a dissertation questionnaire. However, there are some tips that can help you to create a dissertation questionnaire that is relevant to the study that you are currently doing. Some guidelines:

Make sure that you are well aware of the data that is needed in your dissertation so you can properly curate questions that can supply your information needs.
It will be best to use a dissertation questionnaire format that is organized, easy to understand, and properly structured. This will help the people who will answer the dissertation questionnaire quickly know how they can provide the items that you would like to know.
Always make sure that your instructions in answering the questions are precise and directly stated.
You may look at questionnaires in Word for comparisons. Doing this will help you assess whether there are still areas of improvement that you may tap with the content and format of the dissertation questionnaire that you have created.

Keeping this guidelines in mind and implementing them accordingly will allow you to create a dissertation questionnaire that is beneficial to the processes that you need to have an outstanding dissertation.

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Harvard University Program on Survey Research

How to Frame and Explain the Survey Data Used in a Thesis

Surveys are a special research tool with strengths, weaknesses, and a language all of their own. There are many different steps to designing and conducting a survey, and survey researchers have specific ways of describing what they do.

This handout, based on an annual workshop offered by the Program on Survey Research at Harvard, is geared toward undergraduate honors thesis writers using survey data.

PSR Resources

Managing and Manipulating Survey Data: A Beginners Guide
Finding and Hiring Survey Contractors
Overview of Cognitive Testing and Questionnaire Evaluation
Questionnaire Design Tip Sheet
Sampling, Coverage, and Nonresponse Tip Sheet
Introduction to Surveys for Honors Thesis Writers
PSR Introduction to the Survey Process
Related Centers/Programs at Harvard
General Survey Reference
Institutional Review Boards
Select Funding Opportunities
Survey Analysis Software
Professional Standards
Professional Organizations
Major Public Polls
Survey Data Collections
Major Longitudinal Surveys
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Home » Questionnaire – Definition, Types, and Examples

Questionnaire – Definition, Types, and Examples

Table of Contents

Questionnaire

Definition:

A Questionnaire is a research tool or survey instrument that consists of a set of questions or prompts designed to gather information from individuals or groups of people.

It is a standardized way of collecting data from a large number of people by asking them a series of questions related to a specific topic or research objective. The questions may be open-ended or closed-ended, and the responses can be quantitative or qualitative. Questionnaires are widely used in research, marketing, social sciences, healthcare, and many other fields to collect data and insights from a target population.

History of Questionnaire

The history of questionnaires can be traced back to the ancient Greeks, who used questionnaires as a means of assessing public opinion. However, the modern history of questionnaires began in the late 19th century with the rise of social surveys.

The first social survey was conducted in the United States in 1874 by Francis A. Walker, who used a questionnaire to collect data on labor conditions. In the early 20th century, questionnaires became a popular tool for conducting social research, particularly in the fields of sociology and psychology.

One of the most influential figures in the development of the questionnaire was the psychologist Raymond Cattell, who in the 1940s and 1950s developed the personality questionnaire, a standardized instrument for measuring personality traits. Cattell’s work helped establish the questionnaire as a key tool in personality research.

In the 1960s and 1970s, the use of questionnaires expanded into other fields, including market research, public opinion polling, and health surveys. With the rise of computer technology, questionnaires became easier and more cost-effective to administer, leading to their widespread use in research and business settings.

Today, questionnaires are used in a wide range of settings, including academic research, business, healthcare, and government. They continue to evolve as a research tool, with advances in computer technology and data analysis techniques making it easier to collect and analyze data from large numbers of participants.

Types of Questionnaire

Types of Questionnaires are as follows:

Structured Questionnaire

This type of questionnaire has a fixed format with predetermined questions that the respondent must answer. The questions are usually closed-ended, which means that the respondent must select a response from a list of options.

Unstructured Questionnaire

An unstructured questionnaire does not have a fixed format or predetermined questions. Instead, the interviewer or researcher can ask open-ended questions to the respondent and let them provide their own answers.

Open-ended Questionnaire

An open-ended questionnaire allows the respondent to answer the question in their own words, without any pre-determined response options. The questions usually start with phrases like “how,” “why,” or “what,” and encourage the respondent to provide more detailed and personalized answers.

Close-ended Questionnaire

In a closed-ended questionnaire, the respondent is given a set of predetermined response options to choose from. This type of questionnaire is easier to analyze and summarize, but may not provide as much insight into the respondent’s opinions or attitudes.

Mixed Questionnaire

A mixed questionnaire is a combination of open-ended and closed-ended questions. This type of questionnaire allows for more flexibility in terms of the questions that can be asked, and can provide both quantitative and qualitative data.

Pictorial Questionnaire:

In a pictorial questionnaire, instead of using words to ask questions, the questions are presented in the form of pictures, diagrams or images. This can be particularly useful for respondents who have low literacy skills, or for situations where language barriers exist. Pictorial questionnaires can also be useful in cross-cultural research where respondents may come from different language backgrounds.

Types of Questions in Questionnaire

The types of Questions in Questionnaire are as follows:

Multiple Choice Questions

These questions have several options for participants to choose from. They are useful for getting quantitative data and can be used to collect demographic information.

a. Red b . Blue c. Green d . Yellow

Rating Scale Questions

These questions ask participants to rate something on a scale (e.g. from 1 to 10). They are useful for measuring attitudes and opinions.

On a scale of 1 to 10, how likely are you to recommend this product to a friend?

Open-Ended Questions

These questions allow participants to answer in their own words and provide more in-depth and detailed responses. They are useful for getting qualitative data.

What do you think are the biggest challenges facing your community?

Likert Scale Questions

These questions ask participants to rate how much they agree or disagree with a statement. They are useful for measuring attitudes and opinions.

How strongly do you agree or disagree with the following statement:

“I enjoy exercising regularly.”

a . Strongly Agree
c . Neither Agree nor Disagree
d . Disagree
e . Strongly Disagree

Demographic Questions

These questions ask about the participant’s personal information such as age, gender, ethnicity, education level, etc. They are useful for segmenting the data and analyzing results by demographic groups.

What is your age?

Yes/No Questions

These questions only have two options: Yes or No. They are useful for getting simple, straightforward answers to a specific question.

Have you ever traveled outside of your home country?

Ranking Questions

These questions ask participants to rank several items in order of preference or importance. They are useful for measuring priorities or preferences.

Please rank the following factors in order of importance when choosing a restaurant:

a. Quality of Food
c. Ambiance
d. Location

Matrix Questions

These questions present a matrix or grid of options that participants can choose from. They are useful for getting data on multiple variables at once.

Dichotomous Questions

These questions present two options that are opposite or contradictory. They are useful for measuring binary or polarized attitudes.

Do you support the death penalty?

How to Make a Questionnaire

Step-by-Step Guide for Making a Questionnaire:

Define your research objectives: Before you start creating questions, you need to define the purpose of your questionnaire and what you hope to achieve from the data you collect.
Choose the appropriate question types: Based on your research objectives, choose the appropriate question types to collect the data you need. Refer to the types of questions mentioned earlier for guidance.
Develop questions: Develop clear and concise questions that are easy for participants to understand. Avoid leading or biased questions that might influence the responses.
Organize questions: Organize questions in a logical and coherent order, starting with demographic questions followed by general questions, and ending with specific or sensitive questions.
Pilot the questionnaire : Test your questionnaire on a small group of participants to identify any flaws or issues with the questions or the format.
Refine the questionnaire : Based on feedback from the pilot, refine and revise the questionnaire as necessary to ensure that it is valid and reliable.
Distribute the questionnaire: Distribute the questionnaire to your target audience using a method that is appropriate for your research objectives, such as online surveys, email, or paper surveys.
Collect and analyze data: Collect the completed questionnaires and analyze the data using appropriate statistical methods. Draw conclusions from the data and use them to inform decision-making or further research.
Report findings: Present your findings in a clear and concise report, including a summary of the research objectives, methodology, key findings, and recommendations.

Questionnaire Administration Modes

There are several modes of questionnaire administration. The choice of mode depends on the research objectives, sample size, and available resources. Some common modes of administration include:

Self-administered paper questionnaires: Participants complete the questionnaire on paper, either in person or by mail. This mode is relatively low cost and easy to administer, but it may result in lower response rates and greater potential for errors in data entry.
Online questionnaires: Participants complete the questionnaire on a website or through email. This mode is convenient for both researchers and participants, as it allows for fast and easy data collection. However, it may be subject to issues such as low response rates, lack of internet access, and potential for fraudulent responses.
Telephone surveys: Trained interviewers administer the questionnaire over the phone. This mode allows for a large sample size and can result in higher response rates, but it is also more expensive and time-consuming than other modes.
Face-to-face interviews : Trained interviewers administer the questionnaire in person. This mode allows for a high degree of control over the survey environment and can result in higher response rates, but it is also more expensive and time-consuming than other modes.
Mixed-mode surveys: Researchers use a combination of two or more modes to administer the questionnaire, such as using online questionnaires for initial screening and following up with telephone interviews for more detailed information. This mode can help overcome some of the limitations of individual modes, but it requires careful planning and coordination.

Example of Questionnaire

Title of the Survey: Customer Satisfaction Survey

Introduction:

We appreciate your business and would like to ensure that we are meeting your needs. Please take a few minutes to complete this survey so that we can better understand your experience with our products and services. Your feedback is important to us and will help us improve our offerings.

Instructions:

Please read each question carefully and select the response that best reflects your experience. If you have any additional comments or suggestions, please feel free to include them in the space provided at the end of the survey.

1. How satisfied are you with our product quality?

Very satisfied
Somewhat satisfied
Somewhat dissatisfied
Very dissatisfied

2. How satisfied are you with our customer service?

3. How satisfied are you with the price of our products?

4. How likely are you to recommend our products to others?

Very likely
Somewhat likely
Somewhat unlikely
Very unlikely

5. How easy was it to find the information you were looking for on our website?

Somewhat easy
Somewhat difficult
Very difficult

6. How satisfied are you with the overall experience of using our products and services?

7. Is there anything that you would like to see us improve upon or change in the future?

…………………………………………………………………………………………………………………………..

Conclusion:

Thank you for taking the time to complete this survey. Your feedback is valuable to us and will help us improve our products and services. If you have any further comments or concerns, please do not hesitate to contact us.

Applications of Questionnaire

Some common applications of questionnaires include:

Research : Questionnaires are commonly used in research to gather information from participants about their attitudes, opinions, behaviors, and experiences. This information can then be analyzed and used to draw conclusions and make inferences.
Healthcare : In healthcare, questionnaires can be used to gather information about patients’ medical history, symptoms, and lifestyle habits. This information can help healthcare professionals diagnose and treat medical conditions more effectively.
Marketing : Questionnaires are commonly used in marketing to gather information about consumers’ preferences, buying habits, and opinions on products and services. This information can help businesses develop and market products more effectively.
Human Resources: Questionnaires are used in human resources to gather information from job applicants, employees, and managers about job satisfaction, performance, and workplace culture. This information can help organizations improve their hiring practices, employee retention, and organizational culture.
Education : Questionnaires are used in education to gather information from students, teachers, and parents about their perceptions of the educational experience. This information can help educators identify areas for improvement and develop more effective teaching strategies.

Purpose of Questionnaire

Some common purposes of questionnaires include:

To collect information on attitudes, opinions, and beliefs: Questionnaires can be used to gather information on people’s attitudes, opinions, and beliefs on a particular topic. For example, a questionnaire can be used to gather information on people’s opinions about a particular political issue.
To collect demographic information: Questionnaires can be used to collect demographic information such as age, gender, income, education level, and occupation. This information can be used to analyze trends and patterns in the data.
To measure behaviors or experiences: Questionnaires can be used to gather information on behaviors or experiences such as health-related behaviors or experiences, job satisfaction, or customer satisfaction.
To evaluate programs or interventions: Questionnaires can be used to evaluate the effectiveness of programs or interventions by gathering information on participants’ experiences, opinions, and behaviors.
To gather information for research: Questionnaires can be used to gather data for research purposes on a variety of topics.

When to use Questionnaire

Here are some situations when questionnaires might be used:

When you want to collect data from a large number of people: Questionnaires are useful when you want to collect data from a large number of people. They can be distributed to a wide audience and can be completed at the respondent’s convenience.
When you want to collect data on specific topics: Questionnaires are useful when you want to collect data on specific topics or research questions. They can be designed to ask specific questions and can be used to gather quantitative data that can be analyzed statistically.
When you want to compare responses across groups: Questionnaires are useful when you want to compare responses across different groups of people. For example, you might want to compare responses from men and women, or from people of different ages or educational backgrounds.
When you want to collect data anonymously: Questionnaires can be useful when you want to collect data anonymously. Respondents can complete the questionnaire without fear of judgment or repercussions, which can lead to more honest and accurate responses.
When you want to save time and resources: Questionnaires can be more efficient and cost-effective than other methods of data collection such as interviews or focus groups. They can be completed quickly and easily, and can be analyzed using software to save time and resources.

Characteristics of Questionnaire

Here are some of the characteristics of questionnaires:

Standardization : Questionnaires are standardized tools that ask the same questions in the same order to all respondents. This ensures that all respondents are answering the same questions and that the responses can be compared and analyzed.
Objectivity : Questionnaires are designed to be objective, meaning that they do not contain leading questions or bias that could influence the respondent’s answers.
Predefined responses: Questionnaires typically provide predefined response options for the respondents to choose from, which helps to standardize the responses and make them easier to analyze.
Quantitative data: Questionnaires are designed to collect quantitative data, meaning that they provide numerical or categorical data that can be analyzed using statistical methods.
Convenience : Questionnaires are convenient for both the researcher and the respondents. They can be distributed and completed at the respondent’s convenience and can be easily administered to a large number of people.
Anonymity : Questionnaires can be anonymous, which can encourage respondents to answer more honestly and provide more accurate data.
Reliability : Questionnaires are designed to be reliable, meaning that they produce consistent results when administered multiple times to the same group of people.
Validity : Questionnaires are designed to be valid, meaning that they measure what they are intended to measure and are not influenced by other factors.

Advantage of Questionnaire

Some Advantage of Questionnaire are as follows:

Standardization: Questionnaires allow researchers to ask the same questions to all participants in a standardized manner. This helps ensure consistency in the data collected and eliminates potential bias that might arise if questions were asked differently to different participants.
Efficiency: Questionnaires can be administered to a large number of people at once, making them an efficient way to collect data from a large sample.
Anonymity: Participants can remain anonymous when completing a questionnaire, which may make them more likely to answer honestly and openly.
Cost-effective: Questionnaires can be relatively inexpensive to administer compared to other research methods, such as interviews or focus groups.
Objectivity: Because questionnaires are typically designed to collect quantitative data, they can be analyzed objectively without the influence of the researcher’s subjective interpretation.
Flexibility: Questionnaires can be adapted to a wide range of research questions and can be used in various settings, including online surveys, mail surveys, or in-person interviews.

Limitations of Questionnaire

Limitations of Questionnaire are as follows:

Limited depth: Questionnaires are typically designed to collect quantitative data, which may not provide a complete understanding of the topic being studied. Questionnaires may miss important details and nuances that could be captured through other research methods, such as interviews or observations.
R esponse bias: Participants may not always answer questions truthfully or accurately, either because they do not remember or because they want to present themselves in a particular way. This can lead to response bias, which can affect the validity and reliability of the data collected.
Limited flexibility: While questionnaires can be adapted to a wide range of research questions, they may not be suitable for all types of research. For example, they may not be appropriate for studying complex phenomena or for exploring participants’ experiences and perceptions in-depth.
Limited context: Questionnaires typically do not provide a rich contextual understanding of the topic being studied. They may not capture the broader social, cultural, or historical factors that may influence participants’ responses.
Limited control : Researchers may not have control over how participants complete the questionnaire, which can lead to variations in response quality or consistency.

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Questionnaire Design | Methods, Question Types & Examples

Questionnaire Design | Methods, Question Types & Examples

Published on 6 May 2022 by Pritha Bhandari . Revised on 10 October 2022.

Questionnaires vs surveys, questionnaire methods, open-ended vs closed-ended questions, question wording, question order, step-by-step guide to design, frequently asked questions about questionnaire design.

A survey is a research method where you collect and analyse data from a group of people. A questionnaire is a specific tool or instrument for collecting the data.

Designing a questionnaire means creating valid and reliable questions that address your research objectives, placing them in a useful order, and selecting an appropriate method for administration.

Sampling is important in survey research because you’ll often aim to generalise your results to the population. Gather data from a sample that represents the range of views in the population for externally valid results. There will always be some differences between the population and the sample, but minimising these will help you avoid sampling bias .

Prevent plagiarism, run a free check.

Self-administered questionnaires

Self-administered questionnaires can be delivered online or in paper-and-pen formats, in person or by post. All questions are standardised so that all respondents receive the same questions with identical wording.

Self-administered questionnaires can be:

Cost-effective
Easy to administer for small and large groups
Anonymous and suitable for sensitive topics

But they may also be:

Unsuitable for people with limited literacy or verbal skills
Susceptible to a nonreponse bias (most people invited may not complete the questionnaire)
Biased towards people who volunteer because impersonal survey requests often go ignored

Researcher-administered questionnaires

Researcher-administered questionnaires are interviews that take place by phone, in person, or online between researchers and respondents.

Researcher-administered questionnaires can:

Help you ensure the respondents are representative of your target audience
Allow clarifications of ambiguous or unclear questions and answers
Have high response rates because it’s harder to refuse an interview when personal attention is given to respondents

But researcher-administered questionnaires can be limiting in terms of resources. They are:

Costly and time-consuming to perform
More difficult to analyse if you have qualitative responses
Likely to contain experimenter bias or demand characteristics
Likely to encourage social desirability bias in responses because of a lack of anonymity

Your questionnaire can include open-ended or closed-ended questions, or a combination of both.

Using closed-ended questions limits your responses, while open-ended questions enable a broad range of answers. You’ll need to balance these considerations with your available time and resources.

Closed-ended questions

Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. Closed-ended questions are best for collecting data on categorical or quantitative variables.

Examples of closed-ended questions for different variables

Nominal variables include categories that can’t be ranked, such as race or ethnicity. This includes binary or dichotomous categories.

It’s best to include categories that cover all possible answers and are mutually exclusive. There should be no overlap between response items.

In binary or dichotomous questions, you’ll give respondents only two options to choose from.

White Black or African American American Indian or Alaska Native Asian Native Hawaiian or Other Pacific Islander

Ordinal variables include categories that can be ranked. Consider how wide or narrow a range you’ll include in your response items, and their relevance to your respondents.

Likert-type questions collect ordinal data using rating scales with five or seven points.

With interval or ratio data, you can apply strong statistical hypothesis tests to address your research aims.

Pros and cons of closed-ended questions

To solve these problems, you can make questions partially closed-ended, and include an open-ended option where respondents can fill in their own answer.

Open-ended questions

Open-ended, or long-form, questions allow respondents to give answers in their own words. Because there are no restrictions on their choices, respondents can answer in ways that researchers may not have otherwise considered. For example, respondents may want to answer ‘multiracial’ for the question on race rather than selecting from a restricted list.

How do you feel about open science?
How would you describe your personality?
In your opinion, what is the biggest obstacle to productivity in remote work?

Open-ended questions have a few downsides.

They require more time and effort from respondents, which may deter them from completing the questionnaire.

For researchers, understanding and summarising responses to these questions can take a lot of time and resources. You’ll need to develop a systematic coding scheme to categorise answers, and you may also need to involve other researchers in data analysis for high reliability .

Use clear language

You should design questions with your target audience in mind. Consider their familiarity with your questionnaire topics and language and tailor your questions to them.

For readability and clarity, avoid jargon or overly complex language. Don’t use double negatives because they can be harder to understand.

Use balanced framing

Respondents often answer in different ways depending on the question framing. Positive frames are interpreted as more neutral than negative frames and may encourage more socially desirable answers.

Use a mix of both positive and negative frames to avoid bias , and ensure that your question wording is balanced wherever possible.

Avoid leading questions

Leading questions guide respondents towards answering in specific ways, even if that’s not how they truly feel, by explicitly or implicitly providing them with extra information.

It’s best to keep your questions short and specific to your topic of interest.

The average daily work commute in the US takes 54.2 minutes and costs $29 per day. Since 2020, working from home has saved many employees time and money. Do you favour flexible work-from-home policies even after it’s safe to return to offices?
Experts agree that a well-balanced diet provides sufficient vitamins and minerals, and multivitamins and supplements are not necessary or effective. Do you agree or disagree that multivitamins are helpful for balanced nutrition?

Keep your questions focused

Ask about only one idea at a time and avoid double-barrelled questions. Double-barrelled questions ask about more than one item at a time, which can confuse respondents.

Instead, you should ask two separate questions to gauge respondents’ opinions.

Strongly Agree Agree Undecided Disagree Strongly Disagree

Do you agree or disagree that the government should be responsible for providing high-speed internet to everyone?

You can organise the questions logically, with a clear progression from simple to complex. Alternatively, you can randomise the question order between respondents.

Logical flow

Using a logical flow to your question order means starting with simple questions, such as behavioural or opinion questions, and ending with more complex, sensitive, or controversial questions.

While demographic questions are usually unaffected by order effects, questions about opinions and attitudes are more susceptible to them.

How knowledgeable are you about Joe Biden’s executive orders in his first 100 days?
Are you satisfied or dissatisfied with the way Joe Biden is managing the economy?
Do you approve or disapprove of the way Joe Biden is handling his job as president?

It’s important to minimise order effects because they can be a source of systematic error or bias in your study.

Randomisation

Randomisation involves presenting individual respondents with the same questionnaire but with different question orders.

When you use randomisation, order effects will be minimised in your dataset. But a randomised order may also make it harder for respondents to process your questionnaire. Some questions may need more cognitive effort, while others are easier to answer, so a random order could require more time or mental capacity for respondents to switch between questions.

Follow this step-by-step guide to design your questionnaire.

Step 1: Define your goals and objectives

The first step of designing a questionnaire is determining your aims.

What topics or experiences are you studying?
What specifically do you want to find out?
Is a self-report questionnaire an appropriate tool for investigating this topic?

Once you’ve specified your research aims, you can operationalise your variables of interest into questionnaire items. Operationalising concepts means turning them from abstract ideas into concrete measurements. Every question needs to address a defined need and have a clear purpose.

Step 2: Use questions that are suitable for your sample

Create appropriate questions by taking the perspective of your respondents. Consider their language proficiency and available time and energy when designing your questionnaire.

Are the respondents familiar with the language and terms used in your questions?
Would any of the questions insult, confuse, or embarrass them?
Do the response items for any closed-ended questions capture all possible answers?
Are the response items mutually exclusive?
Do the respondents have time to respond to open-ended questions?

Step 3: Decide on your questionnaire length and question order

Once you have your questions, make sure that the length and order of your questions are appropriate for your sample.

If respondents are not being incentivised or compensated, keep your questionnaire short and easy to answer. Otherwise, your sample may be biased with only highly motivated respondents completing the questionnaire.

Decide on your question order based on your aims and resources. Use a logical flow if your respondents have limited time or if you cannot randomise questions. Randomising questions helps you avoid bias, but it can take more complex statistical analysis to interpret your data.

Step 4: Pretest your questionnaire

You can find out whether your procedures are unfeasible or susceptible to bias and make changes in time, but you can’t test a hypothesis with this type of study because it’s usually statistically underpowered .

A questionnaire is a data collection tool or instrument, while a survey is an overarching research method that involves collecting and analysing data from people using questionnaires.

Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. These questions are easier to answer quickly.

A Likert scale is a rating scale that quantitatively assesses opinions, attitudes, or behaviours. It is made up of four or more questions that measure a single attitude or trait when response scores are combined.

To use a Likert scale in a survey , you present participants with Likert-type questions or statements, and a continuum of items, usually with five or seven possible responses, to capture their degree of agreement.

You can organise the questions logically, with a clear progression from simple to complex, or randomly between respondents. A logical flow helps respondents process the questionnaire easier and quicker, but it may lead to bias. Randomisation can minimise the bias from order effects.

Questionnaires can be self-administered or researcher-administered.

Researcher-administered questionnaires are interviews that take place by phone, in person, or online between researchers and respondents. You can gain deeper insights by clarifying questions for respondents or asking follow-up questions.

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National Research Council (US) Committee to Examine the Methodology for the Assessment of Research-Doctorate Programs; Ostriker JP, Kuh CV, editors. Assessing Research-Doctorate Programs: A Methodology Study. Washington (DC): National Academies Press (US); 2003.

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Assessing Research-Doctorate Programs: A Methodology Study.

Hardcopy Version at National Academies Press

D Sample Questionnaires

(These questionnaires are subject to further review and revision.)

Institutional Questionnaire
Program Questionnaire
Faculty Questionnaire
Questionnaire for Admitted-to-Candidacy Doctoral Students
Questionnaire for Program Graduates

To the institutional coordinator: This questionnaire is intended to collect data about university-provided resources that are available to all doctoral programs. Typically, the ideal respondent will be in the university's office of institutional research. Most of the questions apply to all programs. One, on laboratory space, applies only to the sciences (including some social sciences). In listing programs, please refer to the attached taxonomy and answer for those programs that are present at your institution.

1. For the libraries at your institution: (Please enter the average over the past three years)

a. What is the average size of your professional library staff in total FTEs?______

b. What is the average annual library budget?______

c. What is the average annual budget for acquisition of books?______

d. What is the average annual budget for acquisition of:

print journals______electronic journals______?

e. What is the average annual budget for microprint and electronic databases?______

2. Is health care insurance available to graduate students under an institutional plan?

a. If available, health care insurance is made available to:

❏ Students only ❏ Students and faculty

b. If available, what is the level of institutional support? (Check all that apply)

Institution covers premium costs for:

❏ Teaching assistants ❏ Research assistants

❏ All other full-time graduate students ❏ All graduate students

Institution covers partial premium costs for:

No institutional contribution for:

❏ Teaching assistants ❏ Research assistants ❏ Other graduate students

3. Does the university provide childcare facilities that are available to graduate students?

❏ Yes ❏ No

a. If yes, is the cost subsidized by the institution?

b. If not, does the institution provide a listing of childcare providers to graduate students?

4. Is university-subsidized student housing available to doctoral students?

If so, what is the percentage of the doctoral students who live in university-provided housing? _______

5. Are graduate students are unionized on your campus?

If yes, ❏ Some students ❏ All students

If yes, are teaching assistants unionized? ❏ Yes ❏ No

If yes, ❏ Some teaching assistants ❏ All teaching assistants

If yes, are research assistants unionized? ❏ Yes ❏ No

If yes, ❏ Some research assistants ❏ All research assistants?

6. Which of the following apply to the doctoral program at the institutional level?

a. The institution confers awards to honor graduate students for teaching and/or research.

b. Awards are given to faculty for mentoring or other activities that promote scholarship of doctoral students.

c. The institution provides some form of travel support for doctoral students to attend professional meetings.

d. There is an organized program at the institutional level to help doctoral students improve their teaching skills.

e. The institution provides an office that assists doctoral students in learning about employment opportunities. ❏ Yes ❏ No

7. For the information displayed in the following table, please provide in a file sent by email to ude.san@tolipdr

For the each doctoral program in science (including the social sciences) and engineering at your institution, what is the net assignable square feet (NASF) of research space dedicated to the program (exclude space that is used only for undergraduates)? Please use the same definitions for NASF and research space that are used in the NSF Survey of Scientific and Engineering Research Facilities. See [Taxonomy] for a list of the program fields in the study, and provide the information in the Email file for only those doctoral programs that are offered at your institution.

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Background Information

This information will enable the National Research Council to contact you if there are any questions about the data. It will also permit us to contact faculty for the purpose of administering a questionnaire to elicit reputational ratings and background data and to contact students to obtain information about their perceptions of the practices and offerings of the doctoral program.

Please note that in addition to the web questionnaire, we would like lists of faculty and previous employers to be sent to us via e-mail.

Please indicate the doctoral program to which the following information applies

________________________________________

1. Please provide the name and e-mail address of the program respondent who will serve as the primary contact with the graduate program.

Name:_____________________________________________

Title:______________________________________________

E-mail address:______________________________________

Mailing Address:_____________________________________

__________________________________________________

City______________________State_______Zip Code_______

If this is an interdisciplinary program, please list the departments affiliated with the program.

___________________________________________________

For each individual identified in questions 2 and 3, please provide in a file sent by email to ude.san@tolipdr the information displayed in the table for the question.

2. Program Faculty: For each faculty member or senior research fellow or associate who participates in your doctoral program by directing theses, serving on doctoral committees, or teaching graduate courses, please provide the following information.

3. Faculty Employment History: For each faculty member listed in Question 2 who joined your program within the past five years, please provide the institution, company, or organization where he or she was employed immediately before joining your institution.

4. For the doctoral students in your program, please provide the number of students that fall into each of the following categories.

a. Total number of students:______

b. Status: Full-time______ Part-time______ Unknown______

c. Gender: Male______ Female______ Unknown______

d. Race/Ethnicity (if U.S. citizen or Permanent Residents)

e. Percentage of doctoral students with master's degree

Program Information

5. Does your program have a mission statement?

❏ Yes No ❏

If so, what is the mission statement? (50 words or less)

_______________________________________________

If there are particular areas of research emphasis in your doctoral from the subfields in [Taxonomy]:

______________________ _______________________

6. How many Ph.D.s have been awarded in the program in each of the past five years? (Note: Years span from July 1 to June 30)

2001–02 ____ 2000–01_____ 1999–00_____ 1998–99_____ 1997–98_____

7. For each of the academic years listed in the following table, enter the number of students who entered the program in the year and the number who completed their degrees in 4, 6, or 8, years or are still in the program. (Note: Years span from July 1 to June 30)

7a. Averaged over the past three years, what percent of entering students withdrew from the program before completing two years of study? ______%

7b. Averaged over the past three years, what has been the median time to degree for those who completed the program?_____(Note: the median time is the number of years it takes half of the number of students from the same entering year who are admitted to candidacy to complete their degree.)

8. Is a master's degree required of students prior to admission to your program?

9. What proportion of your full-time first-year doctoral students receive full support throughout their first year (tuition and an adequate living allowance provided as stipend or salary in program related work (TA or RA)? ________

10. How many years of full financial support could students entering your doctoral program expect to receive from your institution or an external source? _________

11. Over the past five years approximately what fraction of the first-year students in your program received financial support either from your institution or from extramural grants or fellowships?

Tuition only _____

Tuition and stipend _____

Stipend only __________

12. What proportion of currently enrolled doctoral students in your program (included in multiple categories if appropriate) are currently supported by:

13. Averaged over the past three years, what are the average and minimum GRE scores for students accepted into the program?

Do you require GRE subject scores for all students entering the program?

14. In each of the last three academic years, how many students did you accept into your doctoral program, and how many enrolled?

15. What percentage of the doctoral students in your program have individually assigned workspaces for their exclusive use?

TAs _____RAs _____ All students _____

16. On average, how many courses per term is each graduate teaching assistant in the program expected to teach or assist a faculty member in teaching?

With sole responsibility ____ As an Assistant to a faculty member ____

17. Which of the following apply to your doctoral program?

a. The program confers awards to honor graduate students for teaching and/or research.

❏Yes ❏ No

c. The program provides some form of travel support for doctoral students to attend professional meetings.

d. There is an organized program to help doctoral students improve their teaching skills.

e. The program provides organized assistance to help doctoral students explore employment opportunities.

18. List up to 5 institutions with which your program normally competes for graduate students:

Institution #1________________________________________

Institution #2________________________________________

Institution #3________________________________________

Institution #4________________________________________

Institution #5________________________________________

19. Does your program collect data about employment outcomes for your graduates?

If yes, do you provide potential applicants with this information?

20. Please list those interdisciplinary centers in which doctoral students from your program participate (conduct research or teach).

_______________________

You have been selected to receive this questionnaire because you are a member of the faculty who participates in the education of doctoral students at your university. This means that you either teach courses to doctoral students or supervise their dissertations. If this is not the case, please indicate that in question 1.

The assessment of research doctoral programs is conducted approximately every ten years and consists of a reputational survey of doctoral programs and the collection of data about doctoral faculty and students in fifty-seven areas of study. This questionnaire provides information that will assist the study in a number of ways: 1)it will help us construct a pool from which to select raters for the reputational survey; 2)it will provide us enough information about you that we can collect data on grants, citations, and publications from other sources; and 3)it will permit a statistical description of the faculty in the graduate program or programs with which you are affiliated. Your answers will be treated as completely confidential by the National Research Council and will only be released as part of a statistical analysis.

I. Program Identification

a. Do you supervise dissertations, serve on doctoral committees, or teach graduate courses in a doctoral program?

If your answer was “No”, you do not need to complete the rest of the questionnaire.

b. From the pulldown list, please choose the program of your primary affiliation/appointment

___________________________[Pull Down List of Res-Doc Programs]

If you have difficulty locating your program on the list, please refer to the [Taxonomy] list with fields and subfields

c. Please list all programs in which you supervise dissertations, serve on dissertation committees, or teach graduate courses and the average percentage of your time during the past year that you spent in all activities for each program with which you are associated. (Do not list programs where you are an outside reader.)

d. For the articles and books that you have published in the past five years, please list what fields you have published in Table 1 . If you have a single publication that spans multiple fields, please indicate them and their fields in Table 2 .

Table 1 Books and articles in a single field published in the past 3 years

Table 2 books and articles in multiple fields published in the past 3 years.

II. Current Employment

a. Department affiliation:_________________

d. Year first employed at current institution: [If employment was not continuous, please list year of most recent appointment at this institution.] __________________

e. Have you received an extramural grant or contract support in the past year?

f. Subfields of current research interest (refer to [Taxonomy] with subfields):

Subfield # 1: _________________

Subfield #2: __________________

Subfield #3: __________________

g. Do you consider part of your research to be interdisciplinary? ❏ Yes ❏ No If so, what is the area of that research? _____________________

h. Under what names or variants of your name have you published books or articles?

____________________________________________

III. Prior Experience

What was your status prior to your current position?

❏ Student ❏ Postdoc ❏ Faculty. ❏ Other:________________

Previous employer:_______________________________

Address: ______________________________________

City_____________________State/Country_______Zip Code______

Title: __________________________________________________

Employment Sector:

❏ Industry (for profit)

❏ National laboratory

❏ State or local government

❏ Federal government agency

❏ International agency

❏ 4-year college or university

❏ 2-year college

❏ K-12 school

❏ Hospital or clinic

❏ Foundation or nonprofit

❏ Military

❏ Other (specify: __________)

IV. Educational Background

b. Institution that conferred highest degree:

_________________________________________

c. Field of highest degree:

_________________________________[Pulldown List]

Other: ____________________________

d. Year of highest degree:

e. To what extent does the field of your current research, teaching, or professional activities differ from the field of your highest degree?

❏ Very similar ❏ Somewhat similar ❏ Very different

V. Demographic Information

a. Date of birth: __________(mm/dd/yy)

VI. Please provide your preferred e-mail address (where you can be reached if there are questions.)

________________________________________________

Thank you for your time.

This questionnaire is part of the National Research Council's Pilot Test of the Assessment of Research Doctoral Programs. Your university has volunteered to participate in this pilot test to assist the National Research Council's study of the methodology used to assess doctoral programs. One innovation we are considering is adding student responses about the educational processes of the program. We believe that students' input is important to improving the quality of the educational experience. Further information about the methodology study may be found at www7.nationalacademies.org/resdoc/index.html

You have been selected to receive this questionnaire because you are a student who has completed over half of your doctoral program. If this is not the case, please indicate that in question 1.

Your answers will be treated as completely confidential by the National Research Council and will only be released as part of a statistical analysis. Individual answers will not be shared with faculty or administrators of your doctoral program except in aggregated form.

Institution: _______________________________________________

Doctoral Program: _________________________________________

1. Educational Program

A. Year of enrollment in this doctoral program:_________

B. Year you expect to receive your doctorate:__________

C. Did you (or will you) receive a master's degree before this doctorate? ❏ Yes ❏ No

D. Did you (or will you) receive a master's degree in your doctoral field as part of your training?

⇍ Yes ⇍ No

If yes, did you write a master's thesis? ❏ Yes ❏ No

E. During the course of your study for the Ph.D. will you also receive any of the following as part of a joint, concurrent, or combined degree program:

Professional doctorate (e.g., MD, DOS, OD, JD)? ❏ Yes ❏ No

Professional master's (e.g., MBA, MPA, MPH)? ❏ Yes ❏ No

F. During the course of your study for the Ph.D. will you also receive a certificate in another field?

G. What were your career goals at the time you entered graduate school? [check all that apply]

U.S. Employment:

❏ Industry ❏ Government ❏ Nonprofit ❏ University

❏ 2-yr. college ❏ 4-yr. college Other: ______________

Non-U.S. Employment:

❏ 2-yr. college ❏ 4-yr. college Other: _______________

❏ Unknown

H. What are your current career plans? [check all that apply]

I. Of the following sources of support, which have been your primary sources during your doctoral studies? (Check the three largest)

2. Program Characteristics

A. Professional Development

1. During your doctoral program have you received (or will you receive) instruction, practice or professional development training in:

2. In your doctoral program did you have an opportunity to obtain teaching experience? Check the type(s) of teaching experience you have had:

If you have had teaching experience, please answer the following,

B. Program Environment

1. Does your program provide an annual or more frequent assessment of your progress?

2. Do you receive timely feedback on your research?

3. Do you have access to career advice covering a variety of employment sectors?

a. If yes, are you encouraged to use it? ❏ Yes ❏ No

4. Do you have one or more faculty members at your institution that you consider mentors (i.e., individuals from whom you seek advice about your education, career development, and other matters of concern to you as a graduate student)?

5. How would you rate the quality of teaching by faculty in your program?

❏ Excellent ❏ Good ❏ Fair ❏ Poor

6. How would you rate the quality of your research experience?

7. How would you rate the curriculum of your Ph.D. program?

8. How would you rate the overall quality of your program?

9. How would you rate the intellectual liveliness of your program?

10. Considering the overall intellectual environment of your university, how much do you feel you have benefited from it?

❏ A lot ❏ Some ❏ A little ❏ Not at all

C. Infrastructure

1. Does your program give you access to:

2. Does your program provide adequate space for interaction among students?

3. Are the library resources available to you adequate to support your research and education? ❏ Yes ❏ No

D. Research productivity

1. How many research presentations (including poster presentations) have you made at research conferences

2. How many research publications have you authored or co-authored during your doctoral studies (include pieces accepted for publication but not yet published)?

3. Background Information

E. Dependent care responsibilities:

1. Number of children living with you:

Age 6 or under ______ Over age 6 _______

3. Parents or other dependents

G. Marital Status:

Do you have a spouse or partner who lives with you?

Five-Seven Years Post-Ph.D Questionnaire

This questionnaire is part of the National Research Council's Pilot Test of the Assessment of Research Doctoral Programs. Your university has volunteered to participate in this pilot test to assist the National Research Council's study of the methodology used to assess doctoral programs. One innovation that we are considering is to add student responses to questions about the educational process of the program. Further information about the methodology study may be found at www7.nationalacademies.org/resdoc/index.html

You have been selected to receive this questionnaire because you are a student who has received a Ph.D. from this program five to seven years ago. If this is not the case, please indicate that in question 1.

The assessment of research doctoral programs is conducted approximately every ten years and consists of a reputational survey of doctoral programs and the collection of data about doctoral faculty and students in fifty-four areas of study. This questionnaire provides information that will assist the study in a number of ways: 1) it will help us learn whether a high enough percentage of students respond so that we can add student observations to the larger study; 2) it will provide us enough information about practices in your program that we can compare the practices of graduate programs in your field at different universities; and 3) it will permit a statistical description of the first-year students in the graduate program. Your answers will be treated as completely confidential by the National Research Council and will only be released as part of a statistical analysis. Individual answers will not be shared with faculty or administrators of your former doctoral program except in aggregated form.

a. Name of the program where you received your Ph.D. degree:

__________________________________________

b. Year of enrollment in the above Ph.D. program:___________

c. Year you received your Ph.D.: _________

d. Did you receive a master's degree at this institution before this Ph.D.? ❏ Yes ❏ No

e. Were you enrolled as a full-time student throughout your Ph.D. program? ❏ Yes ❏ No

f. Did you attend graduate school prior to enrollment in the above Ph.D. program?

If so, what degrees or certificates, if any, do you hold?

❏ Certificate ❏ Master's ❏ Doctoral ❏ Professional

g. What was your career goal when you completed your Ph.D.?

h. Have your career goals changed since you received your Ph.D.? ❏ Yes ❏ No

i. During your Ph.D. program, were you supported by funds from outside the institution? ❏ Yes ❏ No

(Check all that apply)

Type: ❏ Fellowship ❏ Training Grant ❏ Research Grant

❏ Your employer ❏ Other(Specify:_________)

j. Did you receive institutional support?

Type: ❏ Teaching Assistantship ❏ Research Assistantship ❏ Fellowship

❏ Tuition scholarship or waiver only ❏ Loan ❏ None ❏ Other(Specify:_)

2. Employment and Career Status

a. First employer or place of postdoctoral study after Ph.D. completion:

Name: __________________________________________

Address: ________________________________________

City___________________State/Country_______Zip Code______

Title: _________________________________________________

b. Employment Sector:

❏ University

❏ 4-year college

❏ Other (specify)

c. If you hold or have held a postdoctoral position or positions, how many_______, and at what institutions, companies or government agencies were they located? List chronologically starting with the most recent.

d. Current employer:

Name: __________________________________________________

Address:_________________________________________________

City______________State/Country__________Zip Code____________

Title:_____________________________________________________

e. Current Employment Sector:

3. Ph.D. Program Characteristics

a. During your Ph.D. education, in which of the following areas was training PROVIDED, which skills or experiences have you USED since graduation, and which area do you wish you had learned MORE about? (check all that apply)

1) Teaching experiemce ❏ Provided ❏ Used ❏ More

2) Oral communication; presentation skills ❏ Provided ❏ Used ❏ More

3) Writing proposals for funding ❏ Provided ❏ Used ❏ More

4) Manuscript preparation ❏ Provided ❏ Used ❏ More

5) Experience working in collaborative groups ❏ Provided ❏ Used ❏ More

6) Critical analysis ❏ Provided ❏ Used ❏ More

7) Locating and applying information ❏ Provided ❏ Used ❏ More

8) Experience working with people of varied educational levels ❏ Provided ❏ Used ❏ More

9) Experience working with people from diverse backgrounds ❏ Provided ❏ Used ❏ More

10) Experience working in teams ❏ Provided ❏ Used ❏ More

b. Research Productivity

1) How many books or edited books have you published or are currently accepted for publication? ___

2) How many articles or book chapters have you published or are currently accepted for publication? ___

3) How many books or articles have you reviewed for publication? ______

4) How many reviews, enumerated in 3), have been or will be published?

5) How many refereed papers have you or a coauthor presented at professional conferences? ___

6) How many awards have you received? (Respond to all categories.)

a) For teaching: _______

b) For research: _______

c) From professional societies: _______

d) From your institution or employer:________

7) How many patents or licenses have you received? ________

8) How many grants have you received from your employer or institution? _____

9) How many grants have you received from extramural funding agencies? _____

4. Background Information

d. Race/Ethnicity (if U.S. citizen)

❏ American Indian or Alaskan Native

❏ Asian

❏ Pacific Islander

❏ Black

❏ White

❏ Hispanic (❏ Mexican American, ❏ Puerto Rican, ❏ Other)

❏ Multiracial

f. Number of Children: Age 6 and unde r______ Over age 6

h. Is English your first language? Yes ❏ No ❏

Cite this Page National Research Council (US) Committee to Examine the Methodology for the Assessment of Research-Doctorate Programs; Ostriker JP, Kuh CV, editors. Assessing Research-Doctorate Programs: A Methodology Study. Washington (DC): National Academies Press (US); 2003. D, Sample Questionnaires.
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Graduate School

40 Thesis Defense Questions

Practicing answering thesis defense questions in a mock thesis defense is the best way to get ready for this challenging step in your academic career. Aside from knowing your research project inside and out, you must have solid strategies for tackling different question types and talking about why you chose your research topic. You might have already answered questions related to your research interests in your research interest statement and grad school interview questions , but now after years for in-depth study, it's time to really test what you have accomplished! Check out some of the hardest thesis defense questions below and read our expert responses!

>> Want us to help you get accepted? Schedule a free strategy call here . <<

Article Contents 11 min read

What to expect in a thesis defense.

A thesis defense is your chance to demonstrate your in-depth knowledge and expertise in the topic of your research thesis. While you will be able to take charge of the narrative and present your research to those on your thesis committee, the professors will prod you to test how well you know and understand your topic. The questions are mostly open-ended and give you the chance to showcase your knowledge and understanding, as well as any future plans you may have regarding your research topic.

A thesis defense usually lasts between one and two hours, depending on the area of your research. It starts with you giving a presentation of your interest, findings, and conclusions. After you have finished, the committee members will ask you questions based not only on your presentation, but also on your written thesis as they will have read it before your presentation. Lastly, the committee might approve your thesis or suggest changes to your paper.

Preparing thesis defense questions requires you to start well in advance. While the duration of your thesis defense might vary as per your institution's requirements, the major idea is to defend your research. Thus, you should go about preparing for your thesis defense questions by taking the following steps.

Interested in a quick overview of the section below? Check out this infographic:

Re-read your thesis for clarity

Your thesis defense questions will be based on what you have written in your research paper. Hence, it is a good idea to re-read your paper. You should be clear on the concepts and understand your research well. It might have been some time since you would have submitted your paper, so a revision should be the starting point of your preparation.

Have an answer strategy and structure

Plan a strategy to answer the panel’s questions. Keep your answers direct, but elaborate on the research details wherever necessary. If you do not know the answer to a question, that is alright. The key is to be able to formulate an answer even if you do not possess enough knowledge to answer at that point in time. For instance, if a question is about the content of your research, you can say something like “I am not certain my research touches on the question you are asking, but my research has led me to Dr. X. Based his evidence, I would have to conclude that…” Having a strategy for answering even the most unexpected questions can be a life saver in these situations!

Most of the thesis defense questions can be easily predicted based on your research. You can prepare a list of possible questions when you are going through your paper. Getting to know the committee can help you in preparing better. Their areas of expertise can help you in determining what they might ask. Once you have a list of questions, you can start brainstorming how you might answer them.

Prepare your slides in advance

If you require visual aids such as slides, it is a good idea to prepare them beforehand. You can double-check the slides and make sure that your presentation will run smoothly on the day of your thesis defense. Make sure your slides are arranged in the correct order.

Attend a thesis defense of other candidates if it is an open event

If your institution allows it, you can visit a thesis defense of other candidates. This will give you an excellent idea of what you can expect in your meeting. If it is not possible to attend the event, you can speak to your peers to find out how their meeting went and what questions were asked.

Dress appropriately for your meeting

The thesis defense meeting is a formal event, and hence you should be dressed in formal clothes. While there are no strict dressing rules, you should consider it something equivalent to a job interview. Don’t just wear your T-shirt and appear in front of the committee. Your formal suit is a better option for the occasion.

Practice speaking for your meeting

Take your preparation to the next level by practicing your presentation. This activity will give you the confidence for the actual meeting and presentation. You can request your academic peers to help you out in the practice task. Based on their feedback in the mock session, you can improve for the actual session. Make sure to prepare well for the mock session as if you are preparing for the actual session. You can also practice your speech and body language in the mock session. If you used thesis writing services , these professionals would also be the ideal people to test you in a mock thesis defense – don’t hesitate to reach out to them again!

Sample Thesis Defense Questions and Answers

1. what is your research study all about.

In your answer, you should summarize your research in a few sentences. The question is simple but requires technical expertise for a better explanation of concepts. For instance, if you completed a thesis in an attempt to explain the constituents of dark matter in the universe and particle accelerators, you could frame your answer like this:

In this research, the different aspects of dark matter and its detection models have been investigated. The cosmic ray positron excess observed by the PAMELA detector has been discussed and explained through the construction of models of decaying dark matter. The cosmic-ray electron and positron spectra were studied assuming a general Dirac structure for the four fermion contact interactions of interest. A supersymmetric leptophilic Higgs model was constructed to explain the possible excess of gamma rays in the galactic center. Finally, by the use of Razor analysis, an improvement on the dark matter collider searches is considered.

2. Why did you choose this study?

This question requires you to answer what motivated you to pursue the study in the first place. Your answers could touch on your interests in the area of the study. For example, if you conducted a study called “Media Combat: The Great War and the Transformation of American Culture” then you can shape your answer like this:

The First World War (1914-1918) has always been a topic of fascination for me, and my prime interest lies in exploring the state of society at that time. I wanted to analyze the formation of a nationalized, wartime cultural apparatus during the United States' involvement in the war and how theatre and music transformed the relationship between the government and American citizens.

3. Why did you choose this particular title for your research?

The title of your thesis captures the main point of your research, which is why it is so important to use an appropriate title. Your committee will want to know how you came to the final decision of naming your work. For example,

I chose the title “Dark matter in the heavens and at colliders: Models and constraints” for my research thesis because my research attempts to explain the constituency of dark matter as it occurs in the universe. “The heavens” is another word for the universe. Dark matter can also be created in particle accelerators such as the CERN collider. I have attempted to provide an explanation for both of the cases through the use of models, along with describing the constraints which exist in the current times due to certain scientific limitations.

4. What is the scope of your study?

In your answer, you have to define the boundaries of your project and define exactly what you are studying. There can be several elements involved but you have to define the parameters that you have chosen to study. For example,

My study is on the efficacy of equity stocks in the US market. For my study, I have chosen 50 companies listed on the NASDAQ. You can review the names of these companies on page 5 of my thesis.

5. What phenomenon were you trying to understand with this research?

Describe the focus concept of your thesis in the answer. For example,

In our study “Motivation to volunteer”, we were looking to study the Theory of Planned Behavior by analyzing the behavioral and normative beliefs that influence attitudes and subjective norms.

Want increase your productivity and mainain a healthy work life balance to help get you through your thesis project? Here are some tips straight from our CEO:

6. Who will be most interested in your research?

You can talk about who may be affected by your research and the parties who can potentially benefit from the research. Take a look at this example:

My sociology thesis on “Impact of social media on youngsters” can be of interest to sociology academics, social media companies, education experts, and parents of youngsters in general.

7. Did your research questions evolve during the process? If so, how?

Often, qualitative research questions change over time with respect to the responses that you might get from your focus group. Or you might just change your question as you do lab research or general text research. You can describe the change to the evaluating committee. For example,

We started our study to understand the impact of the new public policy change on recycling of vinyl waste through installation of garbage bins specifically for vinyl products. However, after interviewing some of the respondents in the target community, we found that the rule is actually irrelevant to their behavior and thoughts because the percentage of vinyl waste in that specific locality was very low and it didn’t need the installation of dedicated bins for the purpose. Going by their frustrations with the current economic insecurity, our study evolved into the impact of costs incurred by public policy changes.

8. What gaps did you intend to bridge with your research?

Your research thesis must eliminate the present gaps in the concepts related to your subject topic.

The relationship between hard water and its effect on the size of the kidney stone is not clear yet, so we analyzed the mineral composition of hard water to determine its impact on the size of the kidney stone.

9. Why is your research significant?

The answer to this research question should outline the impact of your research on your field of study. You may talk about the new insights contributed by your research and its impact on society.

Through my study on “The effect of chamomile in reducing stress and promoting better sleep,” patients with insomnia and anxiety will be able to find alternative treatments without the use of medicinal drugs. The medical abilities of chamomile will promote the usage of ingredients in nature and will encourage the community to plant more herbs and trees.

10. What did you find in your research?

You may describe your research in a few sentences in this answer. For instance,

In our study on “Impact of artificial fluoride in water on the human body,” we found that excessive exposure to high quantities of Fluoride can result in tooth discoloration and bone issues in humans since it has neurotoxic qualities.

11. What research findings surprised you?

When you conduct research, you come across findings that you were not expecting earlier. If you had such an experience, you might describe the same to the evaluation committee when you answer this question. For example,

I was expecting that business promotion through social media would not be a good idea for rural enterprises in developing countries in my comparative analysis of the usage of traditional and contemporary marketing methods. But I was surprised to learn that 68% of rural textile businesses in Nigeria promote their products on Instagram.

12. What is the validity of your findings?

You have to talk about the conditions in which your research findings would be valid.

In my research, I have considered test anxiety to be involving both nervous system activation and negative thoughts. Thus, my measure of test anxiety has included the elements of both nervous feelings and negative thoughts, the conditions in which my findings are valid.

For example,

For studying the differential protein expression, its localization, and distribution at different levels, we used the method of immunostaining in our research.

14. What sources did you use for data collection?

You would have used several sources to search for data for your topic. You may elaborate on those sources. You might have referred to databases, content on the web, or even conducted primary research by interviewing prospects. Thus, you can talk about these sources. Refer to the following answer:

To understand the impact of the current tax regime on skilled workers, we interviewed 150 subjects in 5 months. Additionally, we referred to databases and scholarly works available by authors who had previously conducted such studies for previous tax laws and rates.

15. How can your research be put into practice?

This question talks about the practical implications of your research. You should talk about how your research is beneficial for society and how it can help in eliminating current issues.

In our research titled “Effectiveness of Meditation on Reducing the Anxiety Levels of College Students in the US,” we discovered that students who practiced meditation at least thrice a week were two times more likely to score better in their exams, owing to the positive impact of meditation. So, this research finding can help in the reduction of mental health issues among students. A suitable course of action would be to hold meditating sessions a couple of times a week.

16. How will your findings contribute to the related area of knowledge?

Our study on medicinal analysis of herbs conveys information about various medicinal benefits of chamomile in treating depression and contributes to the area of medicinal botany.

17. Did you experience any limitations in your research?

Our research on “Impact of smoking on β-cell function and risk for type 2 diabetes in US citizens” finds that smoking increases the risk of diabetes among smokers. However, smokers might be affected by some genetic conditions which can protect them from diabetes.

18. What sampling techniques did you use?

When conducting research, it is practically not possible to study the entire number of elements. So, you would be using a method to select a sample population.

In our study “Impact of consumption of soda on the health of teenagers in Corpus Christi”, we used area sampling to divide the city into several areas and then selected some clusters for our sample group.

19. What are the dependent and independent variables in your research?

In research, several variable factors impact your study. You can describe these variables. Independent variables have values which are not affected by other variables in your study. On the other hand, the dependent variables have values that change with changes in the independent variable. For example,

In our study on “Impact of online tutoring on test scores”, the independent variable is the nature of the classes i.e., online and the participants' test score is the dependent variable.

20. What areas do you suggest for further research?

As a researcher, you should be able to describe what further areas are open for research with the addition of your research to the field. This can act as a starting point for future researchers. For example,

In my research on “Effectiveness of Acetaminophen in treating sports induced injuries”, I discovered that administering Acetaminophen is not very effective for treating joint pains such as the knee. This further suggests measures for the regulation of Acetaminophen in the production of painkillers for body pain and the search for alternative compounds.

Practice Questions

After taking a look at the sample answers, now try answering these questions by yourself:

Do you have any closing comments? "}]">

After submitting your research thesis for evaluation, you have to appear before a panel of professors and present your work; afterwards, they will ask you questions about your research.

You have to plan and prepare for your thesis defense. Review your paper and anticipate the questions that the committee can ask. Practice with mock defense sessions using professional servicesand make improvements based on their feedback. Be prepared with a strategy for answering any question asked by the panel.

Your research thesis should be on a topic of your interest. Scan your course syllabus to find something that makes you curious. Or, you can even refer to your grad school career goals statement to review what got you interested in grad school in the first place. Shortlist a few topics and zero down to the one that excites you the most.

The first step in preparing for a master’s thesis defense is to revise your research paper and write down a list of questions that the committee might ask. Find answers to those questions and get ready for your presentation. Practice your presentation beforehand. Try to attend a thesis defense of other candidates to know what you can expect in your session.

You will get questions related to what you have mentioned in your research paper. The most common starting questions are “what is your research about?" and “what was your motivation behind choosing this topic?” Later on, the committee asks you more detailed questions on research methodology, literature review, study variables, research findings, recommendations, and areas of further research.

You can get help from a grad school essay tutor for your research thesis writing. They can help you in developing writing skills and reviewing your work. They can proofread your work and provide recommendations on areas of improvement.

You can include your research thesis on your grad school CV to show your practical knowledge and skills. You can add the details of the study in a separate section for research experience.

Immediately after the thesis defense, the evaluation panel will decide whether to approve your paper as submitted or request some changes, or reject it.

To pass a thesis defense, a majority of the panel members must approve the defense. In case of more than one vote against you, you can fail the thesis.

A thesis defense can last for two hours or longer, depending on your area of research.

Your thesis defense presentation should include the focus concept, findings, recommendation, and conclusion.

The contribution of your thesis towards your degree differs as per institution. You can refer to your course handbook for exact details. In most cases, the committee needs to approve your thesis for you to graduate from your degree.

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Hi Jeff! Yes, this can also be one of the questions you are asked in a thesis defense!

That is good

Hello Eshetu! Thanks for your comment. Glad you found this helpful!

Very helpful

Thanks, Abel. Glad you found this helpful.

Helpful thank you.

Hi Lagat! Thanks!

As an 11th-grade student, I don't have any experience in thesis or research defense in general. Me and my groupmates will be conducting our research title defense next week, this is invaluable information for us. Thank you!

You are very welcome, Kate!

THANK YOU SO MUCH FOR THIS, I REALLY APPRECIATE.

Hello Stephanie! Thanks for your comment.

EMELDA NAFULA NYONGESA

This is a good guideline to post graduate students (Masters and PhD) CPA:Emelda Nyongesa

Hi Emelda! Thanks!

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Survey & Questionnaire Introduction: Examples + [5 Types]

Whether online or offline, you need to politely approach survey respondents and get them excited to fill your questionnaire when carrying out a research survey. Therefore, before going into the questions you want to ask, you need to kickstart your data collection process with a compelling survey or questionnaire introduction.

Generally, only a few people would even listen to you if you shoved your survey in their faces without a simple introduction first. Survey introductions in online questionnaires help you prepare the minds of your respondents ahead of time and gather the best responses.

What is a Survey Introduction?

A survey introduction is a concise description with relevant information about a survey. It is the first part of the survey that prospective respondents interact with and it helps them decide whether to fill your questionnaire or not.

Think of survey introductions as abstracts that communicate the entire essence of the data collection process. Without a good abstract, your thesis gets delayed or unapproved.

Following through with this thought means that the more exciting your survey introduction is, the higher your chances of collecting the right number of quality survey responses.

Features of a Survey Introduction

A good survey introduction must answer these 5 questions:

Who is conducting the survey?

Here, you should include the name of the person or organization that is carrying out the research.

What is the research about?

Survey respondents need to understand the aims and objectives of your research. This shows them why your survey is important and why they need to be part of it.

How long will the survey take?

Prepare their minds ahead of time by adding an estimated survey-completion time. While shorter surveys are likely to have more respondents, don’t give a false estimation to bait people to fill your survey.

Is my data safe?

Data privacy and protection is a huge concern for everyone. Since you plan to collect data from respondents, you need to tell them how you will use this information. You can include a link to your company’s privacy policy.

How will I fill the survey?

Include instructions on how to fill the survey. Include information about relevant documents for the survey too.

Your survey should be written in simple language your audience understands. It should be friendly, human and show the respondents how much impact they’ll make by taking part in the survey. Always include a nice “thank you” note in your survey introduction.

Types of Survey Introduction

Market survey introduction.

If you’re conducting market research using a survey , then you need a market survey introduction. To get more information about your customers/ target market, you need to conduct a market research survey. A market survey introduction gives your target audience a clear picture of what you want to achieve and how their participation is an important part of it.

Market research serves multiple purposes—sometimes, it is all about getting real-time data to inform product launches. Other times, it is for business expansion or product improvement. With a market survey introduction, you can get your audience on the same page and let them know the exact information you need from them.

A market survey introduction should answer all the questions we looked at when we discussed the features of a survey introduction. After naming your organization, you should also introduce your product or product idea for brand awareness.

Because of the type of information, market surveys are longer than other types of surveys ; sometimes, they have multiple sections. So, in your market survey introduction, give respondents a heads-up and let them know completing your survey will take more time than the average. You can add a nice reward they can claim after filling the survey.

Example of Market Survey Introduction

At Formplus, we are working to improve online data collection for you. We’d really like to know what you feel about online data gathering tools . Take this 20-minute survey and win a free 1-month Formplus premium subscription. Your data will be collected anonymously and only used for this research. Thank You!

Student Survey Introduction

A student survey is a method of sampling students’ opinions about the school, teachers, and overall learning experiences. From measuring student satisfaction to evaluating courses, student surveys help you to make the right changes to your school.

A student survey introduction is the first step in getting the best responses from your students. Encourage students to provide objective feedback and let them know how the information will be used.

In the survey introduction, indicate that all responses will be recorded anonymously. Students need to be sure that they can provide honest feedback in the survey without getting harassed or victimized.

Example of Student Survey Introduction

Thank you for being one of our students at Salthill College. Please complete this short 3-minutes survey to let us know how satisfied you are with your overall student experience at our college. All responses are recorded anonymously so feel free to provide honest feedback. Your responses will help us improve our teaching and learning environment.

Research Questionnaire Introduction

You need a good research questionnaire introduction during the data-collection phase of your research. People are more likely to fill your questionnaire when they clearly understand what you want to achieve and why your research is important.

In the research questionnaire introduction, you can include facts, data, or statistics about the research problem. Then, show how the data collected via the questionnaire will contribute to solving the problem. The introduction should also address data privacy, data protection, and participant’s consent.

Even if you plan to share the questionnaire physically, a good research questionnaire introduction will help collect responses faster and save time.

Example of Research Questionnaire Introduction

Hello, I am a postgraduate researcher at the London School of Tropical Medicine. I am conducting a study on effective treatment options for communicable diseases in West Africa and I would like to know your experiences with the signs, symptoms, and treatment of communicable diseases. Please complete this 30-minute survey. Your responses are anonymous and you can skip any questions you are not comfortable with. Thank you for your participation.

Customer Satisfaction Survey Introduction

Your customer satisfaction survey introduction should communicate 2 things—appreciation and brevity. First, you should let your customers know how much you love their patronage. Next, tell them that the survey will take just a few minutes.

Throw in an honorary mention of your brand and then, go through some of the information you’ll need from them in the survey. To increase response rates, you can reward respondents with a gift, discount, or special offer.

Example of Customer Satisfaction Survey Introduction

Thank you for shopping at Wreaths and Flowers! We’ll like to ask you a few questions about your shopping experience. Your responses will help us make shopping more enjoyable for you. This will only take 1 minute and you get 30% off your next order when you complete the survey!

Importance of Survey Introduction

It outlines the most important information about your survey

People need to know what they are getting into before filling your survey or questionnaire, and that’s exactly why you need a great survey introduction.

It’s a great way to welcome respondents

You wouldn’t just walk up to someone to ask for something without a proper introduction so why would you want to do this with your survey or questionnaire ? A questionnaire welcome page sets the mood for requesting responses from your respondents.

Quality survey introductions help you gain respondents’ trust

Many people are not excited about filling surveys and questionnaires, which is why they need a push. A survey or questionnaire introduction helps respondents to trust you and heightens their interest in filling your survey.

A survey introduction answers all the questions participants may have about the questionnaire. Think of it as some sort of FAQs that allows respondents to have a full grasp of your data collection process.

A questionnaire welcome page boosts survey participation and reduces survey dropout rates.

It helps survey participants to feel like an important part of the overall data gathering process. Survey introductions show participants that you value their opinions.

Survey introductions build the participants’ interest in your survey or questionnaire.

Why Use Formplus to Create Surveys?

Pre and Post Submission Page

Formplus allows you to add exciting survey introductions to your questionnaire. On the form’s intro page, you can provide a brief description of your survey, information on data privacy, and any other thing they need to know before filling the form.

You can also customize the form’s post-submission page and include a nice “thank you” note for respondents after they complete the survey or questionnaire. Learn more about our intro and post-submission pages here:

Intuitive Easy to Use Survey Maker

The Formplus builder is easy to use and you can build surveys and questionnaires from scratch in no time without writing a single line of code. It has a drag-and-drop feature that allows you to add more than 30 different fields to your form seamlessly.

Conditional Logic

Survey participants do not have to see or fill out all the fields in your form. With conditional logic, you can show or hide form fields and pages based on answers provided by respondents. This means survey respondents only have to fill the fields that are relevant to them.

Conditional logic helps you collect the right type of information from different survey participants. This way, you can avoid extra clutter and collect as much data as you want.

Offline Surveys

Formplus supports offline data collection and this means you can collect data in areas with poor or no internet access. Survey participants can fill and submit your questionnaire when they are offline. The data they provide will be automatically synced with our servers or your preferred cloud storage when internet access is restored.

Customized Surveys and Questionnaires

Formplus allows you to create beautiful and unique surveys with zero design experience. With the flexible design options, you can change the questionnaire’s background, colors, fonts, and create visually appealing designs. You can also add images and your organization’s logo.

Share Forms Easily

With multiple form-sharing options, you can send out your survey and collect responses in many ways. Apart from adding your questionnaire to your website, you can also share it using the social media direct sharing buttons and via email invitations.

Google Sheets Integration

With Google sheets integration, you can automatically update form responses in your spreadsheet and keep all form collaborators up to date. This makes it easy for you to import and export data, and collaborate with multiple people at the same time.

Custom Subdomain

Sharing your questionnaire via a custom subdomain adds an air of professionalism to your overall data collection process. When creating your custom URL, you can include the name of your organization as a means of promoting your brand.

Custom subdomains are simple and easy to remember too. Hosting your survey on a custom subdomain also serves as an extra layer of security; especially when you share the link via email.

Autoresponder Emails

After receiving a new response to your questionnaire, you can send out an automated automatic confirmation email to the survey participant in the form of autoresponder messages. In your autoresponder email, you should include a thank you message and any links to special offers and rewards.

Mobile-Friendly Forms

Many people fill out surveys and questionnaires on their mobile devices and this is why all Formplus forms are mobile-friendly. Participants can complete the survey right on their mobile devices without having to bother about pinching out or zooming in on your form. Formplus forms can be viewed and filled out on any smartphone, tablet, or internet-enabled mobile device.

In this article, we’ve looked at different survey introductions for different types of questionnaires and surveys including customer satisfaction surveys and research questionnaires. Whether you are collecting data online or offline, the right survey introduction will boost participants’ interest in completing your survey.

With Formplus, you can add unique survey introductions to your form before sharing it with respondents. On the post-submission page, you can include a beautiful “thank you” note for respondents who complete your survey. Try out the pre and post-submission page option as well as other exciting features when you sign up for a free Formplus account.

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A Questionnaire Sample For Students | 45+ Questions With Tips

Jane Ng • 21 Mar 2024 • 8 min read

Questionnaires are an excellent method for gathering data and better understanding students’ opinions on school-related issues. It is especially useful for teachers, administrators, or researchers who want to gather valuable insights to improve their work. Or for students who need to share their feedback on their school experience.

However, coming up with the right questions can be a challenge. That’s why in today’s post, we provide questionnaire sample for students that you can use as a starting point for your own surveys.

Whether you are searching for output on a specific topic, or a general of how students are feeling, our sample questionnaire with 45+ Questions can help.

Grab Free Survey Tool Here!
What Is A Questionnaire Sample For Students

Types Of Questionnaire Samples For Students

45+ Examples Of A Questionnaire Sample For Students

Tips For Conduct An Questionnaire Sample For Students

Key Takeaways

Frequently Asked Questions

Grab the Free Survey Tool Now!

Questionnaires unlock a treasure trove of student voices! Top free survey tools let teachers, administrators, and researchers gather valuable feedback to improve the school experience. Students can also use questionnaires to share their perspectives, making everyone a part of positive change via creating classroom polling simple, just in a few steps!.

Unlock the full potential – try AhaSlides, for free now!

AhaSlides Rating Scale | Free Survey Scale Creator
AhaSlides Online Poll Maker | Top Survey Tool in 2024
How to design questionnaires , 7 Key Strategies

Know Your Class Better!

Use quiz and games on AhaSlides to create fun and interactive survey, to gather public opinions at work, in class or during small gathering

What Is A Questionnaire Sample For Students?

A Questionnaire Sample For Students is a pre-designed set of questions to collect insights and feedback from students.

Administrators, teachers, and researchers can create a questionnaire to get a deeper understanding of different aspects of student’s academic life.

It includes topics with questions, including academic performance questionnaires, teacher evaluations, school environments, mental health, and other important areas of students.

These questions are easy to answer and can be given in paper form or through online surveys. The results can be used to make decisions to improve the overall learning experience for students.

Depending on the purpose of the survey, there are several types of questionnaire samples for students. Here are the most common types:

Academic Performance Questionnaire: A questionnaire sample aims to collect data on student’s academic performance, including grades, study habits, and learning preferences, or it could be research questionnaires samples.
Teacher Evaluation Questionnaire : It aims to gather students’ feedback about their teachers’ performance, teaching styles, and effectiveness.
School Environment Questionnaire: This includes questions to gather feedback about the school’s culture, student-teacher relationships, communication, and engagement.
Mental Health and Bullying Questionnaire: This aims to gather information about students’ mental health and emotional well-being with a topic such as depression and anxiety, stress, suicide risk, bullying behaviors, help-seeking behaviors, etc.
Career Aspirations Questionnaire: It aims to gather information about students’ career goals and aspirations, including their interests, skills, and plans.
Getting to know your students questionnaire as the way to know your students better, both in class and during extracurricular activities.

🎊 Tips: Use Live Q&A to gather more feedbacks and opinions to improve brainstorming sessions !

Examples Of A Questionnaire Sample For Students

Academic performance – a questionnaire sample for students.

Here are some examples in an academic performance questionnaire sample:

1/ How many hours do you typically study per week?

Less than 5 hours
5-10 hours
10-15 hours
15-20 hours

2/ How often do you complete your homework on time?

Always
Sometimes
Rarely

2/ How do you rate your study habits and time management skills?

Excellent
Good

3/ Can you focus in your class?

4/ What motivates you to learn more?

Curiosity – I simply love to learn new things.
Love of learning – I enjoy the process of learning and find it rewarding in and of itself.
Love of a subject – I am passionate about a particular subject and want to learn more about it.
Personal growth – I believe learning is essential for personal growth and development.

5/ How often do you seek help from your teacher when you are struggling with a subject?

Almost always

6/ What resources do you use to support your learning, such as textbooks, online resources, or study groups?

7/ What aspects of the class do you like the most?

8/ What aspects of the class do you dislike the most?

9/ Do you have supportive classmates?

10/ What learning tips would you give to students in next year’s class?

Teacher Evaluation – A Questionnaire Sample For Students

Here are some potential questions you could use in a Teacher Evaluation Questionnaire:

1/ How well did the teacher communicate with students?

2/ How knowledgeable was the teacher in the subject matter?

Very knowledgeable
Moderately knowledgeable
Somewhat knowledgeable
Not knowledgeable

3/ How well did the teacher engage students in the learning process?

Very engaging
Moderately engaging
Somewhat engaging
Not engaging

4/ How easy to contact when the teacher is outside of class?

Very approachable
Moderately approachable
Somewhat approachable
Not approachable

5/ How effectively did the teacher use classroom technology (e.g. smartboard, online resources)?

6/ Does your teacher find you struggling with their subject?

7/ How well does your teacher respond to questions from students?

8/ What are the areas in which your teacher excelled?

9/ Are there any areas the teacher should improve?

10/ Overall, how would you rate the teacher?

School Environment – A Questionnaire Sample For Students

Here are some examples of questions in a School Environment Questionnaire:

1/ How safe do you feel in your school?

Moderately safe
Somewhat safe

2/ Is your school clean and well-maintained?

3/ How clean and well-maintained is your school?

Very clean and well-maintained
Moderately clean and well-maintained
Somewhat clean and well-maintained
Not clean and well-maintained

4/ Does your school prepare you for college or a career?

5/ Do school personnel have the necessary training and resources to keep students safe? What additional training or resources could be effective?

6/ How well does your school support students with special needs?

Moderately well
Somewhat well

7/ How inclusive is your school environment for students from diverse backgrounds?

8/ From 1 – 10, how would you rate your school environment?

Mental Health and Bullying – A Questionnaire Sample For Students

These questions below can help teachers and school administrators understand how common mental illnesses and bullying are among students, as well as what types of support are required to tackle these issues.

1/ How frequently do you feel depressed or hopeless?

2/ How often do you feel anxious or stressed?

3/ Have you ever been subjected to school bullying?

4/ How frequently have you been the victim of bullying?

A few times
Several times

5/ Can you tell us about your bullying experience?

6/ What type(s) of bullying have you experienced?

Verbal bullying (e.g. name-calling, teasing)
Social bullying (e.g. exclusion, spreading rumors)
Physical bullying (e.g. hitting, pushing)
Cyberbullying (e.g. online harassment)
All behaviors above

7/ If you have talked to someone, who did you talk to?

Parent/Guardian

8/ How effectively do you think your school handles bullying?

9/ Have you ever tried to seek help for your mental health?

10/ Where did you go for help if you needed it?

School counselor
Outside therapist/counselor
Doctor/Healthcare provider
Parent/Guardian

11/ How well does your school, in your opinion, manage mental health issues?

12/ Is there anything else you would like to share about mental health or bullying in your school?

Career Aspirations Questionnaire – A Questionnaire Sample For Students

By gathering information about career aspirations, educators and counselors can provide tailored guidance and resources to help students navigate their desired careers.

1/ What are your career aspirations?

2/ How confident do you feel about achieving your career goals?

Very confident
Quite confident
Somewhat confident
Not confident at all

3/ Have you talked to anyone about your career aspirations?

4/ Have you participated in any career-related activities at school? What were they?

5/ How helpful have these activities been in shaping your career aspirations?

Quite helpful
Somewhat helpful
Not helpful

6/ What obstacles do you think may stand in the way of achieving your career aspirations?

Lack of finance
Lack of access to educational resources
Discrimination or bias
Family responsibilities
Other (please specify)

7/ What resources or support do you think would help pursue your career aspirations?

By following these tips, you can conduct a successful questionnaire sample for students that provides valuable insights:

Clearly define the purpose and objectives of the questionnaire: Before you start, ensure that you’re aware of the information you want to collect and how you plan to use it.
Use simple and clear language: Use language that is easy for students to understand and avoid using technical terms that could confuse them.
Keep the questionnaire brief: To keep students’ attention, keep the questionnaire short and focus on the most important questions.
Use a mix of question types: To gain a more thorough knowledge of student opinions, use different question forms, such as multiple-choice and open-ended questions .
Offer incentives: Offering incentives, such as a small gift, can encourage student participation and provide honest feedback.
Use a digital platform: Using a digital platform like AhaSlides will save you tons of time and effort, but still be able to ensure the effectiveness of your survey. With support from AhaSlides Live Question and Answer Feature and real-time quizzes and online poll maker , students can easily read, answer and interact with the questions live, so teachers would know how to improve for the upcoming surveys! AhaSlides also helps you to distribute, collect, and create reports and analyze data based on your previous live sessions!

Key Takeaways

Educators can gain insight into student perspectives on various topics, from academic performance to mental health and bullying by using a questionnaire sample for students.

In addition, with the right tools and strategies in place, you can make the most of this powerful method to create positive change in the lives of your students.

What is sample questionnaire format?

A questionnaire is series of questions, which is used to gather information from people and community.

Criterias of Effectiveness Questionnaire Sample?

A good questionnaire survey should be interesting, interactive, reliable, valid, succinct and super clear.

How many types of questionnaire?

Structured Questionnaire, Unstructured Questionnaire, Open-ended Questionnaire and Close-ended Questionnaire (Check out Closed-ended questions examples from AhaSlides)…

Where can I find the best research questionnaires samples?

It’s simple, you should visit a survey platform, like SurveyMonkey to explore a wide range of free questionnaire templates across various areas, including customer satisfaction, event feedback and employee engagement… to be inspired. Or, you also should re-visit the university library or professional associations to grab more academic knowledge to make sure that your research paper is on the right track!

A writer who wants to create practical and valuable content for the audience

More from AhaSlides

Job Satisfaction Questionnaire | 46 Samples Questions To Craft An Impactful Survey

28 Questionnaire Examples, Questions, & Templates to Survey Your Clients

Published: May 15, 2023

The adage "the customer is always right" has received some pushback in recent years, but when it comes to conducting surveys , the phrase is worth a deeper look. In the past, representatives were tasked with solving client problems as they happened. Now, they have to be proactive by solving problems before they come up.

Person fills out a questionnaire surrounded by question mark scrabble tiles

Salesforce found that 63% of customers expect companies to anticipate their needs before they ask for help. But how can a customer service team recognize these customer needs in advance and effectively solve them on a day-to-day basis?

A customer questionnaire is a tried-and-true method for collecting survey data to inform your customer service strategy . By hearing directly from the customer, you'll capture first-hand data about how well your service team meets their needs. In this article, you'll get free questionnaire templates and best practices on how to administer them for the most honest responses.

Table of Contents:

Questionnaire Definition

Survey vs. questionnaire, questionnaire templates.

Questionnaire Examples

Questionnaire Design

Survey question examples.

Examples of Good Survey Questions

How to Make a Questionnaire

A questionnaire is a research tool used to conduct surveys. It includes specific questions with the goal to understand a topic from the respondents' point of view. Questionnaires typically have closed-ended, open-ended, short-form, and long-form questions.

The questions should always stay as unbiased as possible. For instance, it's unwise to ask for feedback on a specific product or service that’s still in the ideation phase. To complete the questionnaire, the customer would have to imagine how they might experience the product or service rather than sharing their opinion about their actual experience with it.

Ask broad questions about the kinds of qualities and features your customers enjoy in your products or services and incorporate that feedback into new offerings your team is developing.

What makes a good questionnaire?

Define the goal, make it short and simple, use a mix of question types, proofread carefully, keep it consistent.

A good questionnaire should find what you need versus what you want. It should be valuable and give you a chance to understand the respondent’s point of view.

Make the purpose of your questionnaire clear. While it's tempting to ask a range of questions simultaneously, you'll get more valuable results if you stay specific to a set topic.

According to HubSpot research , 47% of those surveyed say their top reason for abandoning a survey is the time it takes to complete.

So, questionnaires should be concise and easy to finish. If you're looking for a respondent’s experience with your business, focus on the most important questions.

5 Free Customer Satisfaction Survey Templates

Easily measure customer satisfaction and begin to improve your customer experience.

Net Promoter Score
Customer Effort Score

You're all set!

Click this link to access this resource at any time.

5 Customer Survey Templates

Featured resource.

Your questionnaire should include a combination of question types, like open-ended, long-form, or short-ended questions.

Open-ended questions give users a chance to share their own answers. But closed-ended questions are more efficient and easy to quantify, with specific answer choices.

If you're not sure which question types are best, read here for more survey question examples .

While it's important to check spelling and grammar, there are two other things you'll want to check for a great questionnaire.

First, edit for clarity. Jargon, technical terms, and brand-specific language can be confusing for respondents. Next, check for leading questions. These questions can produce biased results that will be less useful to your team.

Consistency makes it easier for respondents to quickly complete your questionnaire. This is because it makes the questions less confusing. It can also reduce bias.

Being consistent is also helpful for analyzing questionnaire data because it makes it easier to compare results. With this in mind, keep response scales, question types, and formatting consistent.

In-Depth Interviews vs. Questionnaire

Questionnaires can be a more feasible and efficient research method than in-depth interviews. They are a lot cheaper to conduct. That’s because in-depth interviews can require you to compensate the interviewees for their time and give accommodations and travel reimbursement.

Questionnaires also save time for both parties. Customers can quickly complete them on their own time, and employees of your company don't have to spend time conducting the interviews. They can capture a larger audience than in-depth interviews, making them much more cost-effective.

It would be impossible for a large company to interview tens of thousands of customers in person. The same company could potentially get feedback from its entire customer base using an online questionnaire.

When considering your current products and services (as well as ideas for new products and services), it's essential to get the feedback of existing and potential customers. They are the ones who have a say in purchasing decisions.

A questionnaire is a tool that’s used to conduct a survey. A survey is the process of gathering, sampling, analyzing, and interpreting data from a group of people.

The confusion between these terms most likely stems from the fact that questionnaires and data analysis were treated as very separate processes before the Internet became popular. Questionnaires used to be completed on paper, and data analysis occurred later as a separate process. Nowadays, these processes are typically combined since online survey tools allow questionnaire responses to be analyzed and aggregated all in one step.

But questionnaires can still be used for reasons other than data analysis. Job applications and medical history forms are examples of questionnaires that have no intention of being statistically analyzed. The key difference between questionnaires and surveys is that they can exist together or separately.

Below are some of the best free questionnaire templates you can download to gather data that informs your next product or service offering.

What makes a good survey question?

Have a goal in mind, draft clear and distinct answers and questions, ask one question at a time, check for bias and sensitivity, include follow-up questions.

To make a good survey question, you have to choose the right type of questions to use. Include concise, clear, and appropriate questions with answer choices that won’t confuse the respondent and will clearly offer data on their experience.

Good survey questions can give a business good data to examine. Here are some more tips to follow as you draft your survey questions.

To make a good survey, consider what you are trying to learn from it. Understanding why you need to do a survey will help you create clear and concise questions that you need to ask to meet your goal. The more your questions focus on one or two objectives, the better your data will be.

You have a goal in mind for your survey. Now you have to write the questions and answers depending on the form you’re using.

For instance, if you’re using ranks or multiple-choice in your survey, be clear. Here are examples of good and poor multiple-choice answers:

Poor Survey Question and Answer Example

California:

Contains the tallest mountain in the United States.
Has an eagle on its state flag.
Is the second-largest state in terms of area.
Was the location of the Gold Rush of 1849.

Good Survey Question and Answer Example

What is the main reason so many people moved to California in 1849?

California's land was fertile, plentiful, and inexpensive.
The discovery of gold in central California.
The East was preparing for a civil war.
They wanted to establish religious settlements.

In the poor example, the question may confuse the respondent because it's not clear what is being asked or how the answers relate to the question. The survey didn’t fully explain the question, and the options are also confusing.

In the good example above, the question and answer choices are clear and easy to understand.

Always make sure answers and questions are clear and distinct to create a good experience for the respondent. This will offer your team the best outcomes from your survey.

It's surprisingly easy to combine multiple questions into one. They even have a name — they’re called "double-barreled" questions. But a good survey asks one question at a time.

For example, a survey question could read, "What is your favorite sneaker and clothing apparel brand?" This is bad because you’re asking two questions at once.

By asking two questions simultaneously, you may confuse your respondents and get unclear answers. Instead, each question should focus on getting specific pieces of information.

For example, ask, "What is your favorite sneaker brand?" then, "What is your favorite clothing apparel brand?" By separating the questions, you allow your respondents to give separate and precise answers.

Biased questions can lead a respondent toward a specific response. They can also be vague or unclear. Sensitive questions such as age, religion, or marital status can be helpful for demographics. These questions can also be uncomfortable for people to answer.

There are a few ways to create a positive experience with your survey questions.

First, think about question placement. Sensitive questions that appear in context with other survey questions can help people understand why you are asking. This can make them feel more comfortable responding.

Next, check your survey for leading questions, assumptions, and double-barreled questions. You want to make sure that your survey is neutral and free of bias.

Asking more than one survey question about an area of interest can make a survey easier to understand and complete. It also helps you collect more in-depth insights from your respondents.

1. Free HubSpot Questionnaire Template

HubSpot offers a variety of free customer surveys and questionnaire templates to analyze and measure customer experience. Choose from five templates: net promoter score, customer satisfaction, customer effort, open-ended questions, and long-form customer surveys.

2. Client Questionnaire Template

It's a good idea to gauge your clients' experiences with your business to uncover opportunities to improve your offerings. That will, in turn, better suit their lifestyles. You don't have to wait for an entire year to pass before polling your customer base about their experience either. A simple client questionnaire, like the one below, can be administered as a micro survey several times throughout the year. These types of quick survey questions work well to retarget your existing customers through social media polls and paid interactive ads.

1. How much time do you spend using [product or service]?

Less than a minute
About 1 - 2 minutes
Between 2 and 5 minutes
More than 5 minutes

2. In the last month, what has been your biggest pain point?

Finding enough time for important tasks
Delegating work
Having enough to do

3. What's your biggest priority right now?

Finding a faster way to work
Problem-solving
Staff development

3. Website Questionnaire Template

Whether you just launched a brand new website or you're gathering data points to inform a redesign, you'll find customer feedback to be essential in both processes. A website questionnaire template will come in handy to collect this information using an unbiased method.

1. How many times have you visited [website] in the past month?

More than once

2. What is the primary reason for your visit to [website]?

To make a purchase
To find more information before making a purchase in-store
To contact customer service

3. Are you able to find what you're looking for on the website homepage?

4. Customer Satisfaction Questionnaire Template

If you've never surveyed your customers and are looking for a template to get started, this one includes some basic customer satisfaction questions. These will apply to just about any customer your business serves.

1. How likely are you to recommend us to family, friends, or colleagues?

Extremely unlikely
Somewhat unlikely
Somewhat likely
Extremely likely

2. How satisfied were you with your experience?

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

3. Rank the following items in terms of their priority to your purchasing process.

Helpful staff
Quality of product
Price of product
Ease of purchase
Proximity of store
Online accessibility
Current need
Appearance of product

4. Who did you purchase these products for?

Family member
On behalf of a business

5. Please rate our staff on the following terms:

Friendly __ __ __ __ __ Hostile
Helpful __ __ __ __ __ Useless
Knowledgeable __ __ __ __ __ Inexperienced
Professional __ __ __ __ __ Inappropriate

6. Would you purchase from our company again?

7. How can we improve your experience for the future?

________________________________.

5. Customer Effort Score Questionnaire Template

The following template gives an example of a brief customer effort score (CES) questionnaire. This free template works well for new customers to measure their initial reaction to your business.

1. What was the ease of your experience with our company?

Extremely difficult
Somewhat difficult
Somewhat easy
Extremely easy

2. The company did everything it could to make my process as easy as possible.

Strongly disagree
Somewhat disagree
Somewhat agree
Strongly agree

3. On a scale of 1 to 10 (1 being "extremely quickly" and 10 being "extremely slowly"), how fast were you able to solve your problem?

4. How much effort did you have to put forth while working with our company?

Much more than expected
Somewhat more than expected
As much as expected
Somewhat less than expected
Much less than expected

6. Demographic Questionnaire Template

Here's a template for surveying customers to learn more about their demographic background. You could substantiate the analysis of this questionnaire by corroborating the data with other information from your web analytics, internal customer data, and industry data.

1. How would you describe your employment status?

Employed full-time
Employed part-time
Freelance/contract employee
Self-employed

2. How many employees work at your company?

3. How would you classify your role?

Individual Contributor

4. How would you classify your industry?

Technology/software
Hospitality/dining
Entertainment

Below, we have curated a list of questionnaire examples that do a great job of gathering valuable qualitative and quantitative data.

4 Questionnaire Examples

1. customer satisfaction questions.

Survey question examples: Multiple choice

Image Source

Rating Scale

Rating scale questions offer a scale of numbers and ask respondents to rate topics based on the sentiments assigned to that scale. This is effective when assessing customer satisfaction.

Rating scale survey question examples : "Rate your level of satisfaction with the customer service you received today on a scale of 1-10."

Yes or no survey questions are a type of dichotomous question. These are questions that only offer two possible responses. They’re useful because they’re quick to answer and can help with customer segmentation.

Yes or no survey questions example : "Have you ever used HubSpot before?"

Likert Scale

Likert scale questions assess whether a respondent agrees with the statement, as well as the extent to which they agree or disagree.

These questions typically offer five or seven responses, with sentiments ranging from items such as "strongly disagree" to "strongly agree." Check out this post to learn more about the Likert scale .

Likert scale survey question examples : “How satisfied are you with the service from [brand]?”

Open-ended questions ask a broader question or offer a chance to elaborate on a response to a close-ended question. They're accompanied by a text box that leaves room for respondents to write freely. This is particularly important when asking customers to expand on an experience or recommendation.

Open-ended survey question examples : "What are your personal goals for using HubSpot? Please describe."

Matrix Table

A matrix table is usually a group of multiple-choice questions grouped in a table. Choices for these survey questions are usually organized in a scale. This makes it easier to understand the relationships between different survey responses.

Matrix table survey question examples : "Rate your level of agreement with the following statements about HubSpot on a scale of 1-5."

Rank Order Scaling

These questions ask respondents to rank a set of terms by order of preference or importance. This is useful for understanding customer priorities.

Rank order scaling examples : "Rank the following factors in order of importance when choosing a new job."

Survey question examples: Rank order scaling

Semantic Differential Scale

This scale features pairs of opposite adjectives that respondents use for rating, usually for a feature or experience. This type of question makes it easier to understand customer attitudes and beliefs.

Semantic differential scale question examples : "Rate your overall impression of this brand as friendly vs. unfriendly, innovative vs. traditional, and boring vs. exciting."

Survey question examples: Semantic differential scale

Side-By-Side Matrix

This matrix table format includes two sets of questions horizontally for easy comparison. This format can help with customer gap analysis.

Side-by-side matrix question examples : "Rate your level of satisfaction with HubSpot's customer support compared to its ease of use."

Survey question examples: Side-by-side matrix

Stapel Scale

The Stapel rating scale offers a single adjective or idea for rating. It uses a numerical scale with a zero point in the middle. This survey question type helps with in-depth analysis.

Stapel scale survey question examples : "Rate your overall experience with this product as +5 (excellent) to -5 (terrible)."

Constant Sum Survey Questions

In this question format, people distribute points to different choices based on the perceived importance of each point. This kind of question is often used in market research and can help your team better understand customer choices .

Constant sum survey question examples : "What is your budget for the following marketing expenses: Paid campaigns, Events, Freelancers, Agencies, Research."

Image Choice

This survey question type shows several images. Then, it asks the respondent to choose the image that best matches their response to the question. These questions are useful for understanding your customers’ design preferences.

Image choice survey questions example : "Which of these three images best represents your brand voice?"

Choice Model

This survey question offers a hypothetical scenario, then the respondent must choose from the presented options. It's a useful type of question when you are refining a product or strategy.

Choice model survey questions example : "Which of these three deals would be most appealing to you?"

Click Map Questions

Click map questions offer an image click on specific areas of the image in response to a question. This question uses data visualization to learn about customer preferences for design and user experience.

Click map question examples : "Click on the section of the website where you would expect to find pricing information."

Data Upload

This survey question example asks the respondent to upload a file or document in response to a question. This type of survey question can help your team collect data and context that might be tough to collect otherwise.

Data upload question examples : "Please upload a screenshot of the error you encountered during your purchase."

Benchmarkable Questions

This question type asks a respondent to compare their answers to a group or benchmark. These questions can be useful if you're trying to compare buyer personas or other customer groups.

Benchmarkable survey questions example : "Compare your company's marketing budget to other companies in your industry."

Good Survey Questions

What is your favorite product?
Why did you purchase this product?
How satisfied are you with [product]?
Would you recommend [product] to a friend?
Would you recommend [company name] to a friend?
If you could change one thing about [product], what would it be?
Which other options were you considering before [product or company name]?
Did [product] help you accomplish your goal?
How would you feel if we did not offer this product, feature, or service?
What would you miss the most if you couldn't use your favorite product from us?
What is one word that best describes your experience using our product?
What's the primary reason for canceling your account?
How satisfied are you with our customer support?
Did we answer all of your questions and concerns?
How can we be more helpful?
What additional features would you like to see in this product?
Are we meeting your expectations?
How satisfied are you with your experience?

1. "What is your favorite product?"

This question is a great starter for your survey. Most companies want to know what their most popular products are, and this question cuts right to the point.

It's important to note that this question gives you the customer's perspective, not empirical evidence. You should compare the results to your inventory to see if your customers' answers match your actual sales. You may be surprised to find your customers' "favorite" product isn't the highest-selling one.

2. "Why did you purchase this product?"

Once you know their favorite product, you need to understand why they like it so much. The qualitative data will help your marketing and sales teams attract and engage customers. They'll know which features to advertise most and can seek out new leads similar to your existing customers.

3. "How satisfied are you with [product]?"

When you have a product that isn't selling, you can ask this question to see why customers are unhappy with it. If the reviews are poor, you'll know that the product needs reworking, and you can send it back to product management for improvement. Or, if these results are positive, they may have something to do with your marketing or sales techniques. You can then gather more info during the questionnaire and restrategize your campaigns based on your findings.

4. "Would you recommend [product] to a friend?"

This is a classic survey question used with most NPS® surveys. It asks the customer if they would recommend your product to one of their peers. This is extremely important because most people trust customer referrals more than traditional advertising. So, if your customers are willing to recommend your products, you'll have an easier time acquiring new leads.

5. "Would you recommend [company name] to a friend?"

Similar to the question above, this one asks the customer to consider your business as a whole and not just your product. This gives you insight into your brand's reputation and shows how customers feel about your company's actions. Even if you have an excellent product, your brand's reputation may be the cause of customer churn . Your marketing team should pay close attention to this question to see how they can improve the customer experience .

6. "If you could change one thing about [product], what would it be?"

This is a good question to ask your most loyal customers or ones that have recently churned. For loyal customers, you want to keep adding value to their experience. Asking how your product can improve helps your development team find flaws and increases your chances of retaining a valuable customer segment.

For customers that have recently churned, this question gives insight into how you can retain future users that are unhappy with your product or service. By giving these customers a space to voice their criticisms, you can either reach out and offer solutions or relay feedback for consideration.

7. "Which other options were you considering before [product or company name]?"

If you're operating in a competitive industry, customers will have more than one choice when considering your brand. And if you sell variations of your product or produce new models periodically, customers may prefer one version over another.

For this question, you should offer answers to choose from in a multiple-selection format. This will limit the types of responses you'll receive and help you get the exact information you need.

8. "Did [product] help you accomplish your goal?"

The purpose of any product or service is to help customers reach a goal. So, you should be direct and ask them if your company steered them toward success. After all, customer success is an excellent retention tool. If customers are succeeding with your product, they're more likely to stay loyal to your brand.

9. "How would you feel if we did not offer this product, feature, or service?"

Thinking about discontinuing a product? This question can help you decide whether or not a specific product, service, or feature will be missed if you were to remove it.

Even if you know that a product or service isn't worth offering, it's important to ask this question anyway because there may be a certain aspect of the product that your customers like. They'll be delighted if you can integrate that feature into a new product or service.

10. "If you couldn't use your favorite product from us, what would you miss the most about it?"

This question pairs well with the one above because it frames the customer's favorite product from a different point of view. Instead of describing why they love a particular product, the customer can explain what they'd be missing if they didn't have it at all. This type of question uncovers "fear of loss," which can be a very different motivating factor than "hope for gain."

11. "What word best describes your experience using our product?"

Your marketing team will love this question. A single word or a short phrase can easily sum up your customers’ emotions when they experience your company, product, or brand. Those emotions can be translated into relatable marketing campaigns that use your customers’ exact language.

If the responses reveal negative emotions, it's likely that your entire customer service team can relate to that pain point. Rather than calling it "a bug in the system," you can describe the problem as a "frustrating roadblock" to keep their experience at the forefront of the solution.

12. "What's the primary reason for canceling your account?"

Finding out why customers are unhappy with your product or service is key to decreasing your churn rate . If you don't understand why people leave your brand, it's hard to make effective changes to prevent future turnover. Or worse, you might alter your product or service in a way that increases your churn rate, causing you to lose customers who were once loyal supporters.

13. "How satisfied are you with our customer support?"

It's worth asking customers how happy they are with your support or service team. After all, an excellent product doesn't always guarantee that customers will stay loyal to your brand. Research shows that one in six customers will leave a brand they love after just one poor service experience.

14. "Did we answer all of your questions and concerns?"

This is a good question to ask after a service experience. It shows how thorough your support team is and whether they're prioritizing speed too much over quality. If customers still have questions and concerns after a service interaction, your support team is focusing too much on closing tickets and not enough on meeting customer needs .

15. "How can we be more helpful?"

Sometimes it's easier to be direct and simply ask customers what else you can do to help them. This shows a genuine interest in your buyers' goals which helps your brand foster meaningful relationships with its customer base. The more you can show that you sincerely care about your customers' problems, the more they'll open up to you and be honest about how you can help them.

16. What additional features would you like to see in this product?

With this question, your team can get inspiration for the company's next product launch. Think of the responses as a wish list from your customers. You can discover what features are most valuable to them and whether they already exist within a competitor's product.

Incorporating every feature suggestion is nearly impossible, but it's a convenient way to build a backlog of ideas that can inspire future product releases.

17. "Are we meeting your expectations?"

This is a really important question to ask because customers won't always tell you when they're unhappy with your service. Not every customer will ask to speak with a manager when they're unhappy with your business. In fact, most will quietly move on to a competitor rather than broadcast their unhappiness to your company. To prevent this type of customer churn, you need to be proactive and ask customers if your brand is meeting their expectations.

18. "How satisfied are you with your experience?"

This question asks the customer to summarize their experience with your business. It gives you a snapshot of how the customer is feeling in that moment and their perception of your brand. Asking this question at the right stage in the customer's journey can tell you a lot about what your company is doing well and where you can stand to improve.

Next, let's dig into some tips for creating your own questionnaire.

Start with templates as a foundation. Know your question types. Keep it brief when possible. Choose a simple visual design. Use a clear research process. Create questions with straightforward, unbiased language. Make sure every question is important. Ask one question at a time. Order your questions logically. Consider your target audience. Test your questionnaire.

1. Use questionnaire templates.

Rather than build a questionnaire from scratch, consider using questionnaire templates to get started. HubSpot's collection of customer-facing questionnaire templates can help you quickly build and send a questionnaire to your clients and analyze the results right on Google Drive.

net promoter score questionnaire templates

Vrnda LeValley , customer training manager at HubSpot, recommends starting with an alignment question like, "Does this class meet your expectations?" because it gives more context to any positive or negative scores that follow. She continues, "If it didn't meet expectations, then there will potentially be negative responses across the board (as well as the reverse)."

3. Keep it brief, when possible.

Most questionnaires don't need to be longer than a page. For routine customer satisfaction surveys, it's unnecessary to ask 50 slightly varied questions about a customer's experience when those questions could be combined into 10 solid questions.

The shorter your questionnaire is, the more likely a customer will complete it. Plus a shorter questionnaire means less data for your team to collect and analyze. Based on the feedback, it will be a lot easier for you to get the information you need to make the necessary changes in your organization and products.

4. Choose a simple visual design.

There's no need to make your questionnaire a stunning work of art. As long as it's clear and concise, it will be attractive to customers. When asking questions that are important to furthering your company, it's best to keep things simple. Select a font that’s common and easy to read, like Helvetica or Arial. Use a text size that customers of all abilities can navigate.

A questionnaire is most effective when all the questions are visible on a single screen. The layout is important. If a questionnaire is even remotely difficult to navigate, your response rate could suffer. Make sure that buttons and checkboxes are easy to click and that questions are visible on both computer and mobile screens.

5. Use a clear research process.

Before planning questions for your questionnaire, you'll need to have a definite direction for it. A questionnaire is only effective if the results answer an overarching research question. After all, the research process is an important part of the survey, and a questionnaire is a tool that's used within the process.

In your research process, you should first come up with a research question. What are you trying to find out? What's the point of this questionnaire? Keep this in mind throughout the process.

After coming up with a research question, it's a good idea to have a hypothesis. What do you predict the results will be for your questionnaire? This can be structured in a simple "If … then …" format. A structured experiment — yes, your questionnaire is a type of experiment — will confirm that you're only collecting and analyzing data necessary to answer your research question. Then, you can move forward with your survey .

6. Create questions with straightforward, unbiased language.

When crafting your questions, it's important to structure them to get the point across. You don't want any confusion for your customers because this may influence their answers. Instead, use clear language. Don't use unnecessary jargon, and use simple terms in favor of longer-winded ones.

You may risk the reliability of your data if you try to combine two questions. Rather than asking, "How was your experience shopping with us, and would you recommend us to others?" separate it into two separate questions. Customers will be clear on your question and choose a response most appropriate for each one.

You should always keep the language in your questions unbiased. You never want to sway customers one way or another because this will cause your data to be skewed. Instead of asking, "Some might say that we create the best software products in the world. Would you agree or disagree?" it may be better to ask, "How would you rate our software products on a scale of 1 to 10?" This removes any bias and confirms that all the responses are valid.

7. Ask only the most important questions.

When creating your questionnaire, keep in mind that time is one of the most valuable commodities for customers. Most aren't going to sit through a 50-question survey, especially when they're being asked about products or services they didn't use. Even if they do complete it, most of these will be half-hearted responses from fatigued customers who simply want to be finished with it.

If your questionnaire has five or 55 questions, make sure each has a specific purpose. Individually, they should be aimed at collecting certain pieces of information that reveal new insights into different aspects of your business. If your questions are irrelevant or seem out of place, your customers will be easily derailed by the survey. And, once the customer has lost interest, it'll be difficult to regain their focus.

8. Ask one question at a time.

Since every question has a purpose, ask them one at a time. This lets the customer focus and encourages them to share a thoughtful response. This is particularly important for open-ended questions where customers need to describe an experience or opinion.

By grouping questions together, you risk overwhelming busy customers who don't have time for a long survey. They may think you're asking them too much, or they might see your questionnaire as a daunting task. You want your survey to appear as painless as possible. Keeping your questions separated will make it more user-friendly.

9. Order your questions logically.

A good questionnaire is like a good book. The beginning questions should lay the framework, the middle ones should cut to the core issues, and the final questions should tie up all loose ends. This flow keeps customers engaged throughout the entire survey.

When creating your questionnaire, start with the most basic questions about demographics. You can use this information to segment your customer base and create different buyer personas.

Next, add in your product and services questions. These are the ones that offer insights into common customer roadblocks and where you can improve your business's offerings. Questions like these guide your product development and marketing teams looking for new ways to enhance the customer experience.

Finally, you should conclude your questionnaire with open-ended questions to understand the customer journey. These questions let customers voice their opinions and point out specific experiences they've had with your brand.

10. Consider your target audience.

Whenever you collect customer feedback, you need to keep in mind the goals and needs of your target audience. After all, the participants in this questionnaire are your active customers. Your questions should be geared toward the interests and experiences they've already had with your company.

You can even create multiple surveys that target different buyer personas. For example, if you have a subscription-based pricing model, you can personalize your questionnaire for each type of subscription your company offers.

11. Test your questionnaire.

Once your questionnaire is complete, it's important to test it. If you don't, you may end up asking the wrong questions and collecting irrelevant or inaccurate information. Start by giving your employees the questionnaire to test, then send it to small groups of customers and analyze the results. If you're gathering the data you're looking for, then you should release the questionnaire to all of your customers.

How Questionnaires Can Benefit Your Customer Service Strategy

Whether you have one customer or 1000 customers, their opinions matter when it comes to the success of your business. Their satisfaction with your offerings can reveal how well or how poorly your customer service strategy and business are meeting their needs. A questionnaire is one of the most powerful, cost-effective tools to uncover what your customers think about your business. When analyzed properly, it can inform your product and service launches.

Use the free questionnaire templates, examples, and best practices in this guide to conduct your next customer feedback survey.

Now that you know the slight difference between a survey and a questionnaire, it’s time to put it into practice with your products or services. Remember, a good survey and questionnaire always start with a purpose. But, a great survey and questionnaire give data that you can use to help companies increase the way customers respond to their products or services because of the questions.

Net Promoter, Net Promoter System, Net Promoter Score, NPS, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld, and Satmetrix Systems, Inc.

Editor's note: This post was originally published in July 2018 and has been updated for comprehensiveness.

Don't forget to share this post!

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What is a thesis statement.

A thesis statement is a sentence that states the main idea of your paper. It is not just a statement of fact, but a statement of position. What argument are you making about your topic? Your thesis should answer that question.

How long should my thesis statement be?

Thesis statements are often just one sentence. Keep thesis statements concise, without extra words or information. If you are having trouble keeping your thesis statement to one sentence, consider the following:

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Does your thesis directly supports your paper?
Does your thesis accurately describes your purpose or argue your claim?

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Video tutorials.

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Questionnaire Design | Methods, Question Types & Examples. Published on July 15, 2021 by Pritha Bhandari.Revised on June 22, 2023. A questionnaire is a list of questions or items used to gather data from respondents about their attitudes, experiences, or opinions. Questionnaires can be used to collect quantitative and/or qualitative information.
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An example of a survey template for a thesis is presented below, including an introduction informing about the purpose of the study, sample types of questions, a certificate, and a thank you note. Do you want to know specific examples of surveys for your master's thesis? See sample surveys for students and research reports for diploma theses ...
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Dissertation Questionnaire. A dissertation is a document usually a requirement for a doctoral degree especially in the field of philosophy. This long essay discusses a particular subject matter uses questionnaires and other sources of data and is used to validate its content. The questionnaire's importance is evident in the processes of data gathering as it can make the dissertation factual ...
How to Frame and Explain the Survey Data Used in a Thesis
Surveys are a special research tool with strengths, weaknesses, and a language all of their own. There are many different steps to designing and conducting a survey, and survey researchers have specific ways of describing what they do.This handout, based on an annual workshop offered by the Program on Survey Research at Harvard, is geared toward undergraduate honors thesis writers using survey ...
Questionnaire
How to Make a Questionnaire. Step-by-Step Guide for Making a Questionnaire: Define your research objectives: Before you start creating questions, you need to define the purpose of your questionnaire and what you hope to achieve from the data you collect. Choose the appropriate question types: Based on your research objectives, choose the appropriate question types to collect the data you need.
(PDF) Questionnaires and Surveys
Abstract. Survey methodologies, usually using questionnaires, are among the most popular in. the social sciences, but they are also among the most mis-used. The ir popularity in. small-scale ...
Questionnaire Design
Revised on 10 October 2022. A questionnaire is a list of questions or items used to gather data from respondents about their attitudes, experiences, or opinions. Questionnaires can be used to collect quantitative and/or qualitative information. Questionnaires are commonly used in market research as well as in the social and health sciences.
PDF Sample Thesis Pages
The questionnaire used to gather some of the data that has been presented in this thesis may be found in a supplemental file named questionnaire.tif. 110 . If multiple appendices are included, they should be lettered A, B, C, etc. Page numbering should continue from main text. Do . not. re-start numbering at 1. An appendix page must be included in
Sample Questionnaires
To the institutional coordinator: This questionnaire is intended to collect data about university-provided resources that are available to all doctoral programs. Typically, the ideal respondent will be in the university's office of institutional research. Most of the questions apply to all programs. One, on laboratory space, applies only to the ...
40 Thesis Defense Questions
Sample Thesis Defense Questions and Answers 1. What is your research study all about? In your answer, you should summarize your research in a few sentences. The question is simple but requires technical expertise for a better explanation of concepts. For instance, if you completed a thesis in an attempt to explain the constituents of dark ...
Survey & Questionnaire Introduction: Examples + [5 Types]
Surveys. Survey & Questionnaire Introduction: Examples + [5 Types] Whether online or offline, you need to politely approach survey respondents and get them excited to fill your questionnaire when carrying out a research survey. Therefore, before going into the questions you want to ask, you need to kickstart your data collection process with a ...
A Questionnaire Sample For Students
Here are the most common types: Academic Performance Questionnaire: A questionnaire sample aims to collect data on student's academic performance, including grades, study habits, and learning preferences, or it could be research questionnaires samples. Teacher Evaluation Questionnaire: It aims to gather students' feedback about their ...
28 Questionnaire Examples, Questions, & Templates to Survey Your Clients
1. Free HubSpot Questionnaire Template. HubSpot offers a variety of free customer surveys and questionnaire templates to analyze and measure customer experience. Choose from five templates: net promoter score, customer satisfaction, customer effort, open-ended questions, and long-form customer surveys.
FAQ: What is a thesis statement and how do I write one?
Tips and Examples for Writing Thesis Statements This link opens in a new window (OWL at Purdue) Writing an Effective Thesis Statement This link opens in a new window (Indiana River State College) These web resources may be helpful if you are looking for examples. ... Frequently Asked Questions (FAQs) are a self-serve option for users to search ...
PDF A Sample Research Paper/Thesis/Dissertation on Aspects of Elementary
Definition. A finite set of linear equations in the variables x1, x2, . . . , xn is called. a system of linear equations. Not all systems of linear equations has solutions. A system of equations that has no solution is said to be inconsistent. If there is at least one solution, it is called consistent.

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Questionnaire Design | Methods, Question Types & Examples

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Self-administered questionnaires

Researcher-administered questionnaires

Closed-ended questions

Examples of closed-ended questions for different variables

Pros and cons of closed-ended questions

Open-ended questions

Use clear language

Use balanced framing

Avoid leading questions

Keep your questions focused

Logical flow

Randomization

Step 1: Define your goals and objectives

Step 2: Use questions that are suitable for your sample

Step 3: Decide on your questionnaire length and question order

Step 4: Pretest your questionnaire

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Dissertation surveys: Questions, examples, and best practices

How to write dissertation survey questions

Dissertation survey examples

Dissertation survey best practices

Use the consent form.

Avoid leading and double-barreled questions

Use easy and straightforward language and questions

Mix close-ended and open-ended questions

Strategically use different types of responses

Ensure that data privacy is a priority

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21 Questionnaire Templates: Examples and Samples

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Types of Questionnaires

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