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Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations. 

Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional. 

This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others! 

3 General Types of Business Presentations

A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose. 

But overall, all types of business presentations can be classified as:

• Informative
• Persuasive 
• Supporting 

Informative Business Presentation 

As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times. 

Examples of informative presentations:

• Team briefings presentation 
• Annual stakeholder report 
• Quarterly business reviews
• Business portfolio presentation
• Business plan presentation
• Project presentation

Helpful templates from SlideModel:

• Business plan PowerPoint template
• Business review PowerPoint template
• Project proposal PowerPoint template
• Corporate annual report template

Persuasive Business Presentation 

The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action. 

Examples of persuasive presentations:

• Pitch deck/investor presentations
• Sales presentation  
• Business case presentation 
• Free business proposal presentation
• Business proposal PowerPoint template
• Pitch deck PowerPoint template
• Account Plan PowerPoint template

Supporting Business Presentation 

This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life. 

Examples of supporting presentations:

• Roadmap presentation
• Project vision presentation 
• After Action Review presentation 
• Standard operating procedure (SOP) PowerPoint template 
• Strategy map PowerPoint template 
• After action review (ARR) PowerPoint template 

What Should Be Included in a Business Presentation?

Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:

• Introductory slide 
• Agenda/purpose slide
• Main information or Content slides
• Key Takeaways slides
• Call-to-action/next steps slides

We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples!). 

How to Make a Business Presentation: Actionable Tips

A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design. 

1. Get Your Presentation Opening Right 

The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation. 

You have several ways of how to start a business presentation:

• Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion. 
• Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story. 
• Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest. 

Standard Informative Opening 

Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach. 

To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:

• The topic of your presentation — a one-sentence overview is enough. 
• Persuasive hook, suggesting what’s in it for the audience and why they should pay attention. 
• Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to. 

Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders. 

Story Opening 

Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention. 

Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation: 

You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea. 

Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.

Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations. 

Dramatic Opening 

Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs. 

Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas. 

If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression. 

Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches. 

Further reading: How to start a presentation: tips and examples. 

2. Get Your PowerPoint Design Right

Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography. 

Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph. 

Use Images, Instead of Bullet Points 

If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design. 

But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :

“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense. 

Fewer Slides is Better

No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation. 

For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements. 

Here are several quick tips to shorten your slides:

• Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these. 
• Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter. 
• Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition. 

Consistency is Key 

In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.

Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative. 

Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

3. Make Your Closure Memorable 

We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that. 

Use the Rule of Three 

The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes. 

Many famous authors and speakers use this technique:

• “Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
• “Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson 

The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains. 

Try the Title Close Technique

Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained. 

Ask a Question 

If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.

Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback. 

Try adding an interactive element like a QR code closing your presentation with a QR code and having a clear CTA helps you leverage the power of sharing anything you would like to share with your clients. QR codes can be customized to look alike your brand.

If you are looking for a smoother experience creating presentations on the fly, check out the AI PowerPoint maker —it offers everything you can ask forfrom presentation design in a couple of clicks.

12 Business Presentation Examples and What Makes Them Great 

Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them. 

1. N26 Digital Bank Pitch Deck 

This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch. 

Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt. 

2. WeWork Pitch Deck

For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.

The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points. 

The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast. 

3. Redfin Investor Presentation 

If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use. 

4. Google Ready Together Presentation 

This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .

The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.

5. Salesforce Business Presentation Example 

This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.

The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics. 

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.

Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another. 

In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.

7. McKinsey Diversity & Inclusion Presentation 

This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members. 

Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples. 

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media. 

The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits. 

9. Amazon Web Services (AWS) Technical Presentation 

Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments. 

First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc. 

The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product. 

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.

This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development. 

11. Visa Business Acquisition Presentation 

If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem. 

The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer. 

12. Pinterest Earnings Report Presentation 

Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes. 

In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks. 

To Conclude 

With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic. 

Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.

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• The Complete Guide to Mastering Business Presentations
• Introduction to Business Presentations

What is a Business Presentation?

Aayush Jain

Definition and components of a business presentation, unpacking the core: the what and why of business presentations.

Business presentations are pivotal in the corporate landscape, acting as a bridge between a company and its audience—be it clients, investors, or internal teams. This opening paragraph sets the stage for our exploration, highlighting the essence of a business presentation. It's not merely about presenting a company; it's about crafting a narrative that engages, informs, and compels action. Here, we delve into what makes up a business presentation, emphasizing its importance in achieving business objectives and how it fits into the broader context of corporate communication.

Building Blocks: Anatomy of an Effective Presentation

Diving deeper, we explore the structural components that constitute a business presentation. From the opening slide that sets the tone, through the compelling core where ideas and data intermingle, to the concluding call to action, every element plays a crucial role. This section breaks down the anatomy of a presentation, including the significance of a visually appealing design, the strategic use of visual representations like charts and graphs, and the art of balancing information density to maintain the attention spans of audience. The goal is to provide a comprehensive understanding of the components that, when combined, create a compelling business presentation.

From Theory to Practice: Stories of Impact

Here, we transition from the theoretical framework to the tangible impact of business presentations in the real world. By presenting examples from various industries, we illustrate how presenting a company effectively can pivot its market position, attract potential customers, or secure funding from potential investors. This narrative brings to life the power of a well-crafted presentation, showcasing real success stories and current trends that underline the importance of design, storytelling, and audience engagement.

Expert Insights and Quantitative Backing

In this part, we lean on expert opinions and quantitative data to underscore the value of professional presentation design. Highlighting insights from industry leaders like Aayush Jain of INK PPT , we discuss the undeniable impact of aesthetics and narrative in making a presentation not just seen but felt. This exploration is reinforced with statistics and research findings, validating the strategic importance of most presentations in business success and decision-making processes.

Vision for the Future: Evolving Presentation Landscapes

Concluding, we look forward to the evolving dynamics of business presentations, especially in the context of digital transformation and virtual engagement. This future outlook article is complemented by a YouTube video link that offers viewers a deeper dive into innovative presentation techniques and the emerging tools reshaping how we convey business narratives. This segment aims to leave readers with a sense of anticipation and readiness for the advancements in presentation strategies, encouraging them to think beyond traditional formats towards more interactive, engaging approaches.

[Explore Innovative Presentation Techniques]

Historical Evolution of Business Presentations

Business presentations have come a long way from the days of overhead professional company presentation has transformed into a sophisticated process that leverages advanced technology like PowerPoint to deliver powerful messages.

Imagine the evolution of business presentations as a journey from the simplicity of a hand-drawn road map to the complexity of a GPS system. For instance, in the 1980s, a company presentation might have been limited to paper handouts and verbal explanations, while today, it involves dynamic PowerPoint slides, videos, and interactive elements.

Research indicates that the use of visual aids in presentations has increased retention rates by up to 65%, highlighting the shift towards more visually oriented communication strategies.

"In the early days, we relied on our words and basic slides to convey our ideas. Now, we use a rich tapestry of visuals, animations, and interactive elements to tell our story," reflects Aayush Jain on the evolution of presentation techniques.

Common Types of Business Presentations

There are several types of business presentations , each designed to fulfill specific objectives. From informational to persuasive, and decision-making presentations, the goal is always to present the company in the best light possible.

Consider the difference between a documentary and a feature film. Both tell stories, but while the documentary aims to inform and educate, the feature film seeks to entertain and perhaps persuade. Similarly, an informational presentation aims to educate the audience about the company profile, while a sales pitch seeks to persuade potential clients to invest.

Statistics show that over 70% of businesses consider presentation skills crucial for career success, underscoring the variety and importance of these presentations in the professional landscape.

"Each type of business presentation requires a unique approach to storytelling and design. Understanding your audience's needs and expectations is key to delivering a successful presentation," advises Aayush Jain.

Purposes and Objectives of Business Presentations

The primary purpose of an organizational presentation varies from presenting a company's achievements to potential investors, to educating new employees about company policies. Each presentation is designed with specific objectives in mind, such as persuading clients or facilitating decision-making processes.

The purpose of a business presentation can be compared to a compass in a ship's navigation. Just as a compass guides the ship towards its destination, the objectives of a presentation guide the content and delivery to achieve the desired outcome. An example of this is using a company presentation to secure new clients by effectively communicating the value proposition.

Data from LinkedIn shows that presentations with clear objectives are 50% more likely to achieve their desired outcomes, highlighting the importance of having a focused message.

"Setting clear objectives at the inception of the presentation design process ensures that every separate slide, every visual element, and every word spoken is aligned with the goal of showcasing the company in the most effective manner," says Aayush Jain.

Understanding the purposes behind business presentations paves the way for exploring the role they play in decision-making, further demonstrating their importance in the corporate world.

The Role of Business Presentations in Decision-Making

Business presentations are pivotal in the decision-making process, providing a structured opportunity for presenting complex information and recommendations. They serve as a crucial touchpoint, influencing the opinions and actions of stakeholders, from internal team members to external partners and clients.

Imagine the idea of a company presentation as a compass guiding a ship through the treacherous waters of corporate decision-making. Just as a captain relies on a compass to navigate, so do leaders rely on presentations to guide their decisions.

For instance, a well-executed presentation that showcases a comprehensive market analysis and competitive advantages can significantly influence the strategic direction of a company.

Research from the Decision Management Association highlights that decks that effectively present relevant data and analysis can improve decision-making speed and accuracy by up to 40%. A study by the International Business Communication Council found that decision-makers cite clarity, conciseness, and relevance as the top three factors that make presentations impactful in their decision-making process. These insights underscore the importance of strategic focus and data-driven content in business decks.

Key Elements of a Successful Business Presentation in showcasing a company

A successful business presentation hinges on several key elements: clear objectives, audience understanding, powerful storytelling, effective visual aids, and confident delivery. These components work in concert to engage the audience, convey the message effectively, and achieve the presentation's intended outcomes.

For example, incorporating visual aids such as bar graphs and slides can help illustrate complex ideas, much like how a vivid solo can highlight a particular emotion in a musical piece.

A study by the Presentation Institute of America found that presentation decks incorporating visual aids are 67% more effective at maintaining the attention. Additionally, Gallup research indicates that presentations that include storytelling elements are twice as likely to result in a positive outcome.

These findings highlight the critical role of integrating multiple elements to craft a driving and successful presentation.

Company Presentation vs. Public Speech: Understanding the Distinctions

While often intertwined, company presentations and public speech serve distinct purposes and require different skill sets. A business presentation is typically more focused on delivering specific information or persuading an audience regarding an organization-related topic, utilizing visuals and structured content.

Public speech, on the other hand, might focus more broadly on inspiring, informing, or entertaining an audience, often without the support of graphics.

Imagine a business presentation as a guided tour through a museum, where the guide (presenter) points out and explains various artifacts (points of discussion) with the help of visual cues and structured narrative.

Public speech, in contrast, is like a storyteller weaving tales under the moonlight, where the power of voice and story alone captures the audience's imagination. For instance, while showcasing an organization to investors, the focus is on persuading through data and strategic insights, distinct from the broader motivational approach of speaking publicly.

According to a study by the Public Speaking Association, 80% of professionals believe that presentation skills are crucial to achieving business success, yet only 40% distinguish these from public speaking abilities.

A survey by Presentation Magazine found that incorporating elements of public speech into business presentations, such as storytelling and audience engagement techniques, can enhance the effectiveness of the presentation by up to 35%. These statistics highlight the importance of understanding and integrating the strengths of both disciplines to enhance communication impact.

Cultural Considerations in Business or Company Presentations

The global organizational environment demands sensitivity to cultural differences in business presentations. Factors such as communication styles, power distance, individualism versus collectivism, and uncertainty avoidance play significant roles in how decks are crafted and delivered.

Consider the analogy of a chef preparing a meal for an international audience. Just as the chef must understand and respect the dietary preferences and restrictions of their guests, so must a talk show presenter be cognizant of the cultural nuances of their audience.

For example, a company presentation in Japan might require a more formal approach and the use of subtle persuasion, in contrast to the more direct and assertive style preferred in the United States.

Research by Hofstede Insights reveals that decks tailored to the cultural expectations of the audience are up to 70% more effective in achieving their objectives. A study by the International Journal of Business Communication supports this, finding that presentation decks that acknowledge and adapt to cultural differences improve comprehension and engagement among international audiences.

These insights underscore the critical role of cultural awareness in the success of business presentations on a global scale.

Adapting Company Presentations for Virtual Platforms

The shift towards virtual meetings and conferences necessitates adaptations in how company presentations are designed and delivered. Virtual platforms offer unique opportunities and challenges, from technical considerations to maintaining audience engagement in a digital format.

Think of transitioning from a live concert to a virtual performance. While the essence of the performance remains, the dynamics change significantly. The artist must engage the audience without the immediate feedback of live interaction, relying more on the quality of the content and presentation. Similarly, when showcasing a company virtually, the presenter must leverage technology to maintain the attention, using visual and interactive elements effectively.

A survey by Zoom Video Communications indicates that 58% of professionals find virtual presentation decks more challenging to engage the audience than in-person events. However, a report by Microsoft found that presentations that are specifically designed for virtual delivery, incorporating interactive elements like polls and Q&A sessions, see a 40% increase in audience engagement.

These findings highlight the importance of adapting presentation strategies to suit the virtual environment, ensuring that the message is not only delivered but also received and acted upon effectively.

Incorporating Storytelling Techniques while presenting a company

Storytelling in business presentations is a powerful tool to engage and connect with the audience, making complex information more relatable and memorable. It involves weaving a narrative through the presentation, using real-life examples, anecdotes, and metaphors to illustrate points and evoke emotions.

Imagine a business presentation as a novel, where instead of chapters, you have sections of your presentation, each contributing to the overall narrative. Just like a compelling novel hooks the reader from the very start, a great presentation uses storytelling to capture the attention of target audience and keep them engaged throughout.

For instance, starting a presentation with a customer success story sets the stage for a narrative that the audience can follow and relate to, making the subsequent data and analysis more impactful.

According to a study by the Stanford Graduate School of Business, stories are 22 times more memorable than facts alone. Additionally, research by the Narrative Institute shows that decks using stories can increase audience persuasion by up to 30%.

These statistics validate the effectiveness of storytelling as a technique to enhance the communicative power of business presentations, making them not just informative but also transformative experiences for the audience.

Conclusion on how company presentation can be a game changer

A business presentation is more than just an act of presentation to an audience; it is a carefully crafted communication tool designed to inform, persuade, and connect. Through a combination of historical evolution, cultural sensitivity, storytelling, and adaptation to digital platforms, business presentations have become an essential component of professional success.

By understanding and implementing the key elements of effective decks, individuals and organizations can significantly enhance their ability to communicate ideas, influence decisions, and achieve their objectives.

Frequently asked questions

How do you introduce a company in a presentation.

To introduce a company in a presentation effectively, start with a compelling opening that grabs the audience's attention from the beginning. Provide a first impression and a brief overview of your company, emphasizing the uniqueness of your brand and the value you bring to clients.

Showcasing milestones can illustrate your company's growth and success, thereby building credibility. When presenting products or services to a client, think on how they address the needs and challenges of your target audience, supported by visuals and concise descriptions.

Incorporating a testimonial can lend authenticity and demonstrate real-world impact. Lastly, introducing your team personalizes your presentation, showing the faces behind the success. Throughout, ensure your presentation is visually appealing and avoid overwhelming your audience with too much information or industry jargon.

What should be in a company presentation?

A company presentation must include a clear visual representation of your company's name, brand identity, and the core products or services you offer, designed to convey feelings of trust and reliability to your client. It should give a brief overview of your company's history, mission, and vision, helping the audience understand who you are and what you stand for. Highlighting key milestones and achievements can demonstrate your company's growth and expertise.

Testimonials or case studies provide social proof and build confidence in your potential customers. Visual elements such as your company logo, color scheme, and visuals like bar graphs or slides should be used to make the presentation more engaging and to help convey complex ideas more effectively.

Remember, the goal is to create a lasting and positive first impression on your audience, making your presentation short and to the point, and ensuring it is visually appealing from start to creating a compelling narrative.

How do I present my company in a presentation?

To present your company effectively in a presentation, begin with a strong and engaging introduction that clearly states what your business is about and why it matters. Be concise throughout, focusing on your bullet points and delivering a clear and impactful message about your company's vision, mission, and what sets you apart from the competition. Use high-quality graphics to support your points, making your presentation more memorable and easier to understand.

Highlight your main products or services, emphasizing their benefits to your target or even test audience. Avoid industry slang and ensure that your presentation progresses smoothly without rushing, allowing your audience to fully absorb the information.

Engaging your audience with relevant examples and compelling storytelling can further enhance the impact of your presentation, making it a powerful tool for presenting your company.

What are the three general types of business presentations?

The three general types of business presentations are:

• Pitch Deck Presentation: This type focuses on showcasing to investors or partners, highlighting the business model, market opportunity, and financial projections to secure funding or strategic alliances.
• Sales Deck Presentation: Aimed at potential clients or customers, this type showcases the company's products or services, demonstrating their value proposition and how they solve specific problems or meet specific needs.
• Product Market Slide Deck: This presentation type is used to introduce a new product or service to the market, detailing its features, benefits, and competitive advantages to generate interest and drive adoption.

What are the three parts of a professional company presentation?

A professional business presentation is structured into three main parts:

• Introduction (10-15%): Start by capturing the audience's attention with an engaging opening, set the context, and briefly outline what the presentation will cover. This sets the tone and expectations from the very beginning.
• Body (75-80%): The core of your presentation, where you delve into the details of your company presentation, highlighting the company profile, showcasing your products or services, and discussing key points in further detail. Use this section to convey your main message, supported by visuals, examples, and data to enhance understanding and retention.
• Conclusion (10-15%): Summarize the key points made throughout the presentation, reinforce the main message, and provide a clear call to action or outline the next steps. The conclusion should leave a lasting impression, ensuring your company and its offerings remain top of mind for your audience.

What is the most important element in a powerpoint company presentation?

The most important element in a business presentation is clarity of message. Showing the company's goals, values, and objectives in a clear, concise manner ensures that the audience understands the company profile core message. Visuals, storytelling, and engaging content support this clarity by reinforcing the message and keeping the audience's attention focused.

How has technology impacted business presentations?

Technology has revolutionized business presentations by enabling more dynamic, interactive, and visually appealing presentation desks. Tools like PowerPoint, video conferencing software, and interactive polls have made it easier to engage with the audience, whether in-person or virtually. Technology also allows for broader reach, enabling slide decks to speak to global audiences through webinars and online meetings.

What are the key differences between business presentations and public speech?

Business presentations often focus on numerous aspects of a company, its products, or services to a specific audience with a clear objective, such as persuading, informing, or decision-making. Public speech, while it can share these goals, is broader and may not always involve creating a business context. It focuses more on the delivery, rhetoric, and engagement with the audience on various topics.

How can storytelling be incorporated into business presentations?

Storytelling can be incorporated by framing the presentation around a compelling narrative point that relates to the audience's experiences or challenges. Using real-life examples, customer testimonials, and a clear narrative arc can make the business presentation more engaging and memorable. Storytelling helps to humanize the company and makes complex information more relatable.

What are the best practices for designing a business presentation?

Best practices include keeping the design simple and professional, using a consistent color scheme and font, minimizing text on slides, and making good use of visuals and graphs. It's also important to tailor the presentation to the audience, focus on key messages, and practice delivery to ensure smooth flow and timing.

How can one adapt a business presentation for an international audience?

To adapt a presentation for an international audience, consider cultural sensitivities, use clear and simple language, avoid local jargon, and incorporate relevant global examples or case studies. It's also helpful to be mindful of time zone differences for live decks and to provide translations or subtitles if necessary.

What are the benefits of practicing a presentation before delivering it?

Practicing a presentation helps in refining the delivery, timing, and transitions between topics. It builds confidence, reduces anxiety, and allows the presenter to adjust pacing and emphasis based on the flow of the presentation. Practice also helps in identifying and correcting any potential issues with the content or delivery.

How can visuals enhance the effectiveness of a presentation?

Visuals, such as charts, graphs, images, and videos, can help illustrate and reinforce key aspects, making complex information easier to understand. They capture and retain the audience's attention, add interest to the presentation, and can evoke emotional responses that enhance persuasion and recall.

What role does the audience play in shaping the content of a presentation?

The audience's needs, interests, and level of knowledge significantly shape the content and delivery of a presentation. Understanding the audience allows the presenter to tailor the content to address their specific questions, concerns, and expectations, making the presentation more relevant, engaging, and effective.

How can feedback be used to improve future presentations?

Feedback provides valuable insights into what worked well and what could be improved in terms of content, delivery, and engagement strategies. Constructive criticism helps identify areas for improvement, while positive feedback can reinforce effective practices. Incorporating feedback into future decks ensures continuous improvement and better audience engagement.

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Kellogg School of Management at Northwestern University

Careers Marketing Leadership sept. 6, 2018

Cuatro claves para preparar una presentación de negocios, no deje que la falta de preparación sabotee sus grandes ideas..

Timothy Calkins

Yevgenia Nayberg

Ser capaz de presentar ideas a los demás de manera eficaz es una habilidad crucial en muchas carreras. No obstante, con demasiada frecuencia, en el ajetreo que imponen tantas otras prioridades más urgentes, descuidamos la tarea de perfeccionar nuestra capacidad de pararnos ante los colegas para transmitirles nuestras recomendaciones.

Sin embargo, evidenciar dificultades para transmitir nuestras ideas hace tambalear la fe de los demás en nuestra competencia. Esa pérdida de confianza puede reducir rápidamente nuestras perspectivas de avanzar y alcanzar el éxito a largo plazo, según Tim Calkins , profesor de clases prácticas de Mercadotecnia de la Kellogg School of Management, que durante años fue gerente de marca de Kraft Foods y actualmente trabaja como consultor. "Uno puede ser la persona más inteligente de toda la sala", dice Calkins, "pero quedará frustrado si no es capaz de montar una buena presentación de negocios, porque la alta dirección valorará muy positivamente a la persona que haya expuesto una excelente presentación, por muy pocas ideas notables que tenga". "No es una disertación”, dice. "No es como pronunciar un discurso en una boda. Una presentación de negocios es un acontecimiento verdaderamente único". Calkins, autor del nuevo libro Cómo lavar un pollo: la maestría en la presentación de negocios , ofrece cuatro recomendaciones útiles para preparar y dar una presentación con soltura (para los curiosos: el título del libro se refiere a la primera presentación que hizo el autor, en una feria de la red mundial de organizaciones juveniles 4-H, cuando tenía ocho años).  Dedicar tiempo a la preparación La preparación ha de comenzar desde el momento en que se fija la fecha de la presentación, dice Calkins. Y al hablar de preparación, Calkins se refiere a algo tal vez muy distinto de lo que se piensa. "Muchos ponentes se preocupan por su manera de dar la presentación, su respiración y sus movimientos por la sala", dice Calkins. "En realidad, lo que deberíamos hacer antes de la reunión es dedicar más tiempo a reflexionar sobre nuestros oyentes, formular una recomendación bien clara y encontrar un hilo narrativo inteligible y lógico". Concretamente, Calkins resalta la importancia de recopilar la información, redactar la presentación y darse tiempo de sobra para incorporar las opiniones de los interesados. Calkins recuerda una ocasión en Kraft cuando se preparó para una importante presentación. Sabía que la empresa tenía que cambiar de estrategia con respecto a su línea de salsas para barbacoa. Tras varias semanas de deliberación con su equipo, este formuló la recomendación estratégica de reducir el número de promociones y mejorar la calidad del producto. Estas medidas supondrían pérdidas al principio, pero conducirían a un crecimiento ulterior. Aunque la estrategia entrañaba cierto riesgo, se aprobó. Lo “pulido” que le salió el discurso ante la alta dirección —su prestancia al frente de la sala, la autoridad en su voz— fue casi lo de menos. "La presentación era tan lógica, estaba tan clara, que hubiéramos podido mandar a cualquier miembro del equipo a darla", dice Calkins. "Qué diablos, podríamos haber mandado al becario que hizo prácticas de verano en la empresa. La recomendación era así de rigurosa".  Encontrar la narrativa A Calkins le asombra la cantidad de ponentes que dan presentaciones con muy poca idea de la narrativa que quieren transmitir. "Con frecuencia, la gente empieza a redactar y construir las páginas antes de encontrar la narrativa", dice. "Ese es un sistema desastroso, porque el resultado viene a ser una pila de datos, pero no una historia, un hilo narrativo que tenga sentido". Calkins sugiere que los presentadores se fijen en su objetivo —la recomendación— para determinar los argumentos claves que pueden esgrimir para justificarlo. A partir de ese momento, resulta muy sencillo estructurar la presentación: solo hay decidir qué información colocar al principio, en el medio y al final. Calkins recomienda comenzar con el statu quo de la empresa, seguido de una breve reseña de los antecedentes que dieron lugar a su desarrollo. "Si el público no sabe mucho acerca de nuestro negocio, un poco de historia puede ser útil para comprender mejor la situación", escribe. De ahí podemos pasar a los puntos claves, con datos que respalden cada afirmación. Una vez establecida la validez de esos puntos claves, es fundamental cerciorarse de que cada una de las afirmaciones está claramente relacionada con los demás puntos y, por extensión, con la propia recomendación. "Lo que estamos tratamos de encontrar es una historia que se pueda contar página por página, pasando de un punto a otro", dice Calkins. Cerciorarse de que los datos apoyen la narrativa Lo mismo que todos los puntos principales deben contar con datos que los respalden, todo dato debe servir para fundamentar alguno de esos puntos principales. Los datos son el soporte clave para construir un argumento razonado y bien fundamentado, pero hay que ejercer el juicio: lo bueno, si no es breve, no siempre es bueno. Un diluvio de datos puede entorpecer el flujo de la presentación y frustrar a los oyentes hasta el punto de que prefieran desconectarse para consultar su correo electrónico. "Estamos nadando en un mundo en el que hay tanta información", dice. "Pasamos el tiempo pensando en la analítica, los macrodatos y todas esas maravillas que podemos hacer. Pero una página cubierta de cifras es algo que la gente no entiende muy bien”. Calkins recomienda que, en lugar de utilizar todos y cada uno de los datos que tenemos a nuestra disposición, seleccionemos los elementos que más ayuden a respaldar nuestros argumentos y avanzar al siguiente capítulo de nuestra narrativa. También hay que recordar que no todos los datos son igualmente fiables. El análisis de una fuente fidedigna tendrá más peso. "Sólo debemos utilizar datos de apoyo que entendamos y que nos conste que son dignos de crédito", recomienda Calkins. "No queremos que nadie ponga en entredicho nuestras fuentes". Utilizar un lenguaje sencillo e inteligible Todos queremos parecer inteligentes —¿o acaso debería decir "eruditos"?— cuando hablamos en público. Es una señal a los demás de que nuestras opiniones están bien fundadas y que nuestras recomendaciones han sido bien razonadas. Pero resulta que la clave para granjearse el apoyo del público a favor de una idea es tomar el camino opuesto. "Cuando las personas dan una presentación, a veces tratan de utilizar palabras altisonantes porque, en teoría, esto las hace parecer más inteligentes", dice. "Pero es todo lo contrario". Los estudios han demostrado que utilizar palabras rebuscadas complica innecesariamente un texto, mientras que la versión sencilla es más comprensible y fácil de digerir. El autor de la versión más sencilla también da la impresión de ser más inteligente que sus colegas altilocuentes. "Cuanto más simples y breves las palabras, más convincentes son", dice Calkins. "Y ese es el secreto de toda presentación. Si parece fácil, sencilla y lógica, se entenderá, se aceptará y se aprobará".

Clinical Professor of Marketing

About the Writer Glenn Jeffers is a writer based in Los Angeles.

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Business Presentation: Definition, Steps to Create & Tips to Remember!

At some point in your life, you must have given a presentation or at least done some sort of public speaking. If you haven’t, then at some point you will have to, especially if you’re an entrepreneur.

When it comes to giving presentations, it doesn’t matter that you are a seasoned speaker or an amateur as long as you are able to convey your message or achieve your goal in the most engaging way.

And truth be told, even though each presentation has its own subtle differences, there are a few universal guidelines or steps that make it effective.

But the fact of the matter is that giving presentations, especially business presentations, is not exactly a walk in the park and not everyone can easily pull it off.

But don’t worry, that’s why we have got your back! In this blog, we will provide you with the steps involved in creating a killer business presentation and making it stand out!

Before we get to the steps involved, let’s understand what a business presentation is and why it is important to create one!

Ready? Let’s go!

What is a Business Presentation? (Definition)

A presentation is simply an introduction, demonstration, or speech given by an individual or group of individuals to an audience in order to inform, inspire, convince, or motivate them.

So a business presentation can be defined as a formal introduction or information about new business products, ideas, or practices. It is usually carried out using audio-visual materials, such as projectors, documents, presentation software, whiteboards, charts, and more.

Business presentations are often done with the aim to educate or train the audience, sell a product or an idea to them or simply convey or share your vision with them.

Now that we have explained what business presentations are, let’s help you understand the importance of creating one!

Importance of Creating a Business Presentation

More often than not, a business presentation is the first document or introduction about your organization or your organization’s products and services that your clients get to see.

So when somebody sits through such a presentation, they expect to get gain some information from it without dozing off halfway through it. That’s why it is important that you have a well-crafted, visually appealing, and engaging business presentation .

A good business presentation offers many benefits, such as:

1. Helps Create Connections

A business presentation focuses on communication, interaction, and bonding between you and your audience. It allows you to build a good impression and brand image. This not only helps you convey messages and convince your audience but also establishes relationships and creates better connections.

2. Provides Information

A good presentation is highly informative and eye-opening. It’s a great opportunity to give out nuggets of details, facts, trivia, and statistics-backed data. It provides the listener with information in the most engaging way, which means that they walk out a better-informed and educated person.

Read more:  6 Awesome Video Presentation Software & Tips to Follow!

3. Offers Inspiration

The impact a good business presentation can have on an individual is far more than you can imagine. Since most business presentations involve the use of audio-visual materials, stories or anecdotes, handouts/pamphlets, or demonstrations, it tends to stick in the minds of the listeners. It keeps them engaged, offers inspiration, and helps influence their decisions.

Clearly, business presentations are an effective way to get across your message and build your brand. They are definitely rewarding and crucial for your business.

And since we don’t want to keep you waiting, let’s jump straight into the nitty-gritty of creating a business presentation!

How to Create a Business Presentation in 9 Simple Steps!

Step 1. create a plan.

The first step in creating an excellent business presentation is to make a plan about what you want to do and how exactly you want to do it. For this, it is always good to set a goal that you seek to achieve through your presentation and then create a roadmap of how you want to achieve it.

In a business presentation plan, you create an outline of your presentation and decide what message you want to convey and the main points and arguments you want to include.

Divide your presentation into an introduction, the main section, and a conclusion, and further incorporate sub-points within each section. This will allow you to easily split your content into a consumable format.

With a plan ready in hand, your presentation will sail through smoothly!

Step 2. Spend Some Time on Your Presentation Slides

Is your presentation even a presentation without visual slides projected in the background? It is a must-have in every business presentation and that’s why you need to invest a little time in how they look.

Choose a professional-looking slide deck that matches the tone of your presentation. Go for colors that suit your brand’s or product’s colors, and avoid too many flashy colors. Also, try to pick a font and font size that aligns with your brand or organization.

Make sure that you select your presentation slide decks based on the content that you are dealing with, such as using professional or neutral slide decks for financial data or research topics and colorful slide decks for informal topics.

Step 3. Establish Your Credibility with a Story

Whenever you start a presentation, it is extremely crucial that you establish your credibility right up front, because people are more likely to listen to you if they are convinced about your authenticity.

No, this doesn’t mean that your drone on about your career highlights, instead you lead your business presentation with a compelling story. This could be anything about the background of your topic, an experience, a relatable story, an anecdote, or any other references that support your subject and make it more interesting.

Here is where you can also add a little humor to get a laugh out of them and put them at ease by setting a positive tone.

Doing so will help you engage with the audience, build a personal connection, and serve as a memorable foundation for your presentation.

Step 4. Support Your Claims

You may have established your credibility with a story or an anecdote, but if you really want to create an authentic image, then you need to back up all your claims during your presentation.

So do not hesitate to use supporting materials liberally. This means that you provide statistics and numbers, reference research, or offer proof supporting your claims. This will cement your credibility and authenticity.

Read more:  15 Best Presentation Blogs and Websites to Follow!

Step 5. Use Visual Elements Liberally

Business presentations can get boring if your slides just have texts, numbers, and tables. Not just that it makes it difficult for your audience to simultaneously read and listen to your presentation. That’s why you need to use visual elements like images, charts, graphics, GIFs, and more.

Adding powerful quotes, full-screen images, and videos will stick in the mind of your audience and will help maintain their attention throughout. Not to mention, it simply makes your presentation visually appealing!

Step 6. Add Animations to Your Presentation Slides

Obviously your format and content matter more, and if they are the cake, then adding a little animation or cinematic style to your slides is like the cherry on top. It simply makes your presentation a little more appealing!

Include fun animation, add smooth transitions, move around your slides horizontally or vertically, and let your content appear on the screen creatively. This will allow you to tell your story effortlessly.

Just try not to go overboard with the animation and make sure to strike a balance while maintaining consistency throughout.

Step 7. Be Prepared for Questions

No presentation is ever complete with a round of question-and-answer sessions towards the end, so it’s always best to be prepared for any difficult question that might be asked.

Your job is to anticipate all the possible questions or concerns that your audience might have and consider all the possible objections and arguments that might arise during a discussion, and prepare answers for them.

You can even get a colleague to listen to your presentation and have a practice session for this.

Step 8. Prepare Questions

It’s crucial to remember that sometimes your audience might not have any questions for you. This can obviously create an awkward moment for you when you open the floor to questions.

For that reason, it is important that you prepare your own set of questions in advance. Here, you can incorporate audience interaction by asking questions to your audience, quizzing them, asking them to vote, making them participate in simple activities, and more.

Doing this will help you avoid awkward pauses and silences while also creating an open environment of active participation and discussion.

Step 9. Wrap Up with a Closing Statement

Once all the questions have been asked and when all the discussions come to an end, you need to include a short closing statement for your presentation. Be sure to prepare a summarized statement that includes your main message, key points, and final call to action.

Follow these steps and you will have prepared a fantastic business presentation for your audience! But the fact is that no matter how good you are at public speaking, there is always room for improvement.

What you need are some simple tips to make your killer presentation even better . And for that, we have compiled for you a list that you can follow!

Scroll down to find out!

Tips for Creating An Awesome Business Presentation

Here are some simple tips that you must follow during your business presentation:

• Keep your presentation crisp and try not to include too many slides for your presentation.
• Avoid using too many colors and fonts. Instead, stick to a color palette and font that matches your attire and your brand image.
• Do not hesitate to seek the help of presentation tools and software
• Focus on your narration and story-telling style.
• Ask rhetorical questions to reinforce your key points and primary message.
• Prepare some business-appropriate jokes, one-liners, and puns to make your presentation fun and engaging.
• Dress in formal business attire and groom yourself to look appealing and presentable.
• Maintain a defining tone and style for your presentation – be it formal, casual, or humorous – and try to be consistent with it throughout.
• Be enthusiastic, and expressive, focus on your body language, and most importantly, maintain eye contact throughout.

With that, we can guarantee that you will put on one heck of a presentation and give your audience a memorable and enriching experience!

Our team at  bit.ai  has created a few awesome business templates to make your business processes more efficient. Make sure to check them out before you go, y our team might need them!

• SWOT Analysis Template
• Business Proposal Template
• Business Plan Template
• Competitor Research Template
• Project Proposal Template
• Company Fact Sheet
• Executive Summary Template
• Operational Plan Template
• Pitch Deck Template

Presentations are all about communication. So it doesn’t matter if it is your first presentation or your hundredth one, if you’re not able to communicate information in an engaging way, then you end up wasting your time and your listeners’ time.

Whether you are trying to sell something to an audience or simply sharing your vision with them, create a business presentation that will not only educate your listeners but also squeeze a laugh out of them.

We only hope that the steps and tips we have provided you will help you along the way in creating a killer business presentation for your audience!

Adios and Happy presenting!

Further reads: 

9 Most Successful Business Models You Should Know About! (With Examples)

10 Business Drivers to Grow Your Business!

Business Markets: Definition, 5 Types (with Examples) & Characteristics!

13 Types of Plans Your Business Must Have!

9 Best Presentation Ideas and Tips You Must Explore!

Brand Voice: What is it & How to Define it for your Business!

Company Profile: What is it & How to Create it?

Sponsorship Proposal: What is it & How to Create it?

3 Project Proposal Examples You Must Check Out!

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About Bit.ai

Bit.ai is the essential next-gen workplace and document collaboration platform. that helps teams share knowledge by connecting any type of digital content. With this intuitive, cloud-based solution, anyone can work visually and collaborate in real-time while creating internal notes, team projects, knowledge bases, client-facing content, and more.

The smartest online Google Docs and Word alternative, Bit.ai is used in over 100 countries by professionals everywhere, from IT teams creating internal documentation and knowledge bases, to sales and marketing teams sharing client materials and client portals.

👉👉Click Here to Check out Bit.ai.

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Effective Business Presentations with Powerpoint

This course is part of Data Analysis and Presentation Skills: the PwC Approach Specialization

Taught in English

Some content may not be translated

Instructor: Alex Mannella

Financial aid available

101,946 already enrolled

(1,060 reviews)

Skills you'll gain

• Data Analysis
• Communication
• Presentation Design
• Presentation

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There are 4 modules in this course

This course is all about presenting the story of the data, using PowerPoint. You'll learn how to structure a presentation, to include insights and supporting data. You'll also learn some design principles for effective visuals and slides. You'll gain skills for client-facing communication - including public speaking, executive presence and compelling storytelling. Finally, you'll be given a client profile, a business problem, and a set of basic Excel charts, which you'll need to turn into a presentation - which you'll deliver with iterative peer feedback.

This course was created by PricewaterhouseCoopers LLP with an address at 300 Madison Avenue, New York, New York, 10017.

Preparing a Presentation

This course is about presenting the story of the data, using PowerPoint. You'll learn how to structure a presentation and how to include insights and supporting data. You'll also learn some design principles for creating effective PowerPoint slides with visuals displaying data. Though application based exercises, you'll gain foundational communication skills - including public speaking, professional presence and compelling storytelling. Finally, you'll be given a client profile, a business problem, and a set of basic Excel charts, that you will use to create a presentation. You’ll receive peer feedback that you can use to enhance future presentations. This course was created by PricewaterhouseCoopers LLP with an address at 300 Madison Avenue, New York, New York, 10017

What's included

13 videos 5 readings 1 quiz 5 discussion prompts

13 videos • Total 47 minutes

• Welcome to Course 4 • 2 minutes • Preview module
• Welcome to Week 1 • 3 minutes
• The eight-step approach to prepare for a presentation • 3 minutes
• Step 1 - Know your audience and Step 2 - Know your purpose • 6 minutes
• Step 3 - Structure the body of your presentation • 7 minutes
• Step 4 - Plan how you will start your presentation • 3 minutes
• Step 5 - Plan how you will end your presentation • 2 minutes
• Step 6 - Prepare your visual aids • 3 minutes
• Step 7 - Anticipate the questions you may be asked • 6 minutes
• Step 8 - Practice your presentation • 3 minutes
• Presenting on short notice • 3 minutes
• Week 1 Closing • 1 minute
• A Message from our Chief People Officer at PwC • 0 minutes

5 readings • Total 50 minutes

• Course Overview and Syllabus • 10 minutes
• Meet the PwC Instructors • 10 minutes
• Case Study and Materials • 10 minutes
• Outlining and Wireframing • 10 minutes
• The eight-step approach to prepare for a presentation • 10 minutes

1 quiz • Total 30 minutes

• Week 1 Quiz • 30 minutes

5 discussion prompts • Total 50 minutes

• Meet Your Classmates • 10 minutes
• How do you get to know your audience? • 10 minutes
• When do you field questions during a presentation? • 10 minutes
• Preparing for a presentation on short notice • 10 minutes
• When is it appropriate to change the order of the eight-step approach? • 10 minutes

Communication styles

This week, we will be covering the different types of communications styles. You’ll start off by gaining an understanding of your personal professional presence and learn how to maximize it. You’ll learn about verbal and nonverbal communications, and strategies to enhance your questioning and listening skills. We will also discuss how differences in culture can impact how you communicate.

9 videos 1 reading 1 quiz 1 discussion prompt

9 videos • Total 67 minutes

• Introduction to Week 2 • 1 minute • Preview module
• Maximizing your professional presence • 12 minutes
• Communicating with confidence • 3 minutes
• Verbal communications • 5 minutes
• Non-verbal communications • 6 minutes
• Cultural Considerations in Communication • 7 minutes
• Culture and Presentations • 19 minutes
• Questioning and listening skills • 8 minutes
• Week 2 Closing • 1 minute

1 reading • Total 10 minutes

• Tip Sheet: Communicating with confidence • 10 minutes
• Week 2 Quiz • 30 minutes

1 discussion prompt • Total 10 minutes

• How do verbal and non-verbal communications impact your message? • 10 minutes

Creating effective slides using PowerPoint

This week, we're discussing how to create effective slides using PowerPoint. You’ll learn about the tools available within PowerPoint, how to structure your storyline, create storyboards, identify primary elements of slide design, display data and finalize your slide presentation. There is a peer review activity where you will apply the skills learned and create a storyboard. Finally, you will also get a chance to identify errors in a presentation to test your knowledge of standard industry practices.

9 videos 5 readings 2 quizzes 1 peer review 2 discussion prompts

9 videos • Total 49 minutes

• Introduction to Week 3 • 2 minutes • Preview module
• Introduction to PowerPoint (2013) • 13 minutes
• What type of deck should you use? • 3 minutes
• Structure your storyline • 9 minutes
• Creating a storyboard • 5 minutes
• Primary elements of slide design • 2 minutes
• Displaying data • 5 minutes
• Finalizing your deck • 6 minutes
• Week 3 Closing • 1 minute
• PowerPoint Practice Activity • 10 minutes
• Types of logic • 10 minutes
• Tip Sheet: Storyboarding • 10 minutes
• Slide writing guide • 10 minutes
• Tip Sheet: Displaying data • 10 minutes

2 quizzes • Total 60 minutes

• Identifying errors in a deck exercise • 30 minutes
• Week 3 Quiz • 30 minutes

1 peer review • Total 60 minutes

• Create a storyboard in PowerPoint • 60 minutes

2 discussion prompts • Total 20 minutes

• What other tools have you used to create a presentation? • 10 minutes
• What experiences do you have using cloud based presentation tools? • 10 minutes

Delivering a presentation

This week, you’re going to build and deliver a presentation to your peers, and receive feedback from them. You will create a presentation of about 10 slides, employing the guidelines and industry best practices that have been discussed in this course. You can use the presentation storyboard that you created last week, which your peers have reviewed and given you feedback on. Review what you’ve developed so far, and make changes or additions that you think will enhance the presentation. Once you’ve finalized your presentation, you will present it in a video using your smartphone or computer. Once you’re satisfied with the PowerPoint presentation and video, you will be submitting both for peer review. You can use this feedback for current and future presentations that you will make during your career.

2 videos 2 readings 1 quiz 1 peer review

2 videos • Total 4 minutes

• Introduction to Week 4 • 2 minutes • Preview module
• Week 4 and Course Wrap-Up • 1 minute

2 readings • Total 20 minutes

• Final course simulation • 10 minutes
• Best tips for recording your own video • 10 minutes
• Simulation Validation Quiz • 30 minutes
• Delivering your final presentation • 60 minutes

Instructor ratings

We asked all learners to give feedback on our instructors based on the quality of their teaching style.

With offices in 157 countries and more than 208,000 people, PwC is among the leading professional services networks in the world. Our purpose is to build trust in society and solve important problems. We help organisations and individuals create the value they’re looking for, by delivering quality in assurance, tax and advisory services.

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Learner reviews

Showing 3 of 1060

1,060 reviews

Reviewed on Apr 25, 2020

Very Good Course, I have learnt many from this course, it's useful for my type of job. I have recommended to friends about this course.

Reviewed on Feb 21, 2018

Very useful although more 'soft skills' which are very important and often neglected. Very well presented and the information and projects are relevant.

Reviewed on Apr 27, 2020

Cours à la hauteur ! il m'a permis de penser autrement donc mes prochaines présentations seront plus organisées , cadrées, et ciblées .

Merci Coursera !

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• Tipos de presentaciones
• Hablar en público
• El discurso
• Planes de Negocio
• Para Inversores
• Financieras
• Comerciales
• Recursos Humanos
• Power Point

Presentaciones de planes de negocio

Slidesfy » Presentaciones de planes de negocio

Los planes de negocio o businees plan son un tipo de presentaciones más utilizadas en las empresas. Se trata de un plan de actuación empresarial donde se incluye los objetivos del negocio y las estrategia a seguir para alcanzarlos. Este tipo de planes se presentan a los directores de las empresas para establecer el trabajo a seguir y de él depende el futuro de la compañía.

Existen diferentes tipos de business plan en función de la temática que abordan. Dependiendo de cada tipo de plan tendremos que incluir un contenido específico en la presentación.

Concepto de "plan de negocio"

¿Qué son los planes de negocio? Se conoce como plan de actuación empresarial a los diferentes documentos que recogen el camino que va a seguir la empresa. Se establecen los objetivos y se indica la estrategia y acciones que harán posible alcanzar dicho objetivo.

Se trata de una presentación profesional donde se recoge toda la información sobre la empresa. Se utiliza al crear un negocio desde cero y para poder establecer las tareas a realizar en los negocios con largo recorrido.

Qué son los planes de actuación empresariales

Por qué hacer una presentación del plan de negocio

Descargar plantilla business plan.

Plantilla Plan de Negocios Sky

Plantilla Plan de Negocio Atlantic

Plantilla Plan de Negocios Trade

Plantilla Plan de Negocios con Resumen Ejecutivo

Tipos de planes de negocio.

El business plan  puede ser específico a un área concreta para saber qué decisiones tomar en cada ámbito empresarial. Existen diferentes tipos de presentaciones empresariales en función de todos estos ámbitos. Podemos realizar numerosos tipos de planes de actuación en función del objetivo que persiguen: Plan estratégico, Plan operacional, Plan económico, Plan de expansión, Plan jurídico mercantil, Plan comercial, Plan de marketing, Plan de ventas.

Tipos de planes de actuación empresariales

Contenido de una presentación business plan

Cómo presentar un business plan.

Cuando preparamos un plan de negocio o plan de acción tenemos que ordenar nuestras ideas y crear una estructura fluida. Las presentaciones de los planes de negocio cuentan una historia de la empresa, explican la situación actual, los objetivos que perseguimos, las acciones a realizar para conseguirlos y los resultados obtenidos.

Hacer una buena presentación de business plan nos permite conocer el estado de la empresa y darla a conocer a los jefes, accionistas o inversionistas de manera elocuente y clara.

Cómo preparar una presentación de un business plan

Cómo exponer una presentación del plan de negocio

Características de las presentaciones de los planes de negocio

Guía para hacer el plan de negocio definitivo.

Ebook- Guía para hacer un plan de negocios exitoso

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As most AI execs scramble for more data, Mark Zuckerberg says there's actually something more 'valuable'

• Meta CEO Mark Zuckerberg weighed in on the AI data race in a new interview.
• As the AI arms race heats up, many tech companies are scrambling for new data sources.
• But Zuckerberg says 'feedback loops' will be more important for training AI models than data.

Meta CEO Mark Zuckerberg has a hot take on Big Tech's race for AI training data: It's not about the data. "The thing that I think is going to be more valuable is the feedback loops rather than any kind of upfront corpus," Zuckerberg said in an interview with the Command Line , a tech industry newsletter.

Feedback loops are used to retrain and improve AI models over time based on their previous outputs. These algorithms let AI models know when they make an error, for example, and provide them with data to adjust their future performance.

"Having a lot of people use it and then seeing how people use it and being able to improve from there is actually going to be a more differentiating thing over time," he said.

Related stories

Sourcing new data for their insatiable AI models to consume —which theoretically will make them smarter — is now an obsession for companies racing to dominate AI.

Companies like OpenAI, Google, Amazon, Meta, and others have considered some wild solutions . Meta, for instance, was so desperate for data at one point that it considered buying the publishing company Simon & Schuster and even weighed risking copyright lawsuits for more material, The New York Times reported .

Another solution to the problem of limited data is just creating new data, something Big Tech calls "synthetic data." Synthetic data is artificially generated and designed to mimic data generated by real-world events. Zuckerberg's into it.

"I think there's going to be a lot in synthetic data, where you are having the models trying to churn on different problems and see which paths end up working, and then use that to reinforce," he said.

Anthropic, the maker of chatbot Claude, has also fed internally generated data into its models . And ChatGPT maker OpenAI is considering it, although CEO Sam Altman said at a conference last May that the key is having a model "smart enough to make good synthetic data."

And while Zuckerberg sees feedback loops as the key to building powerful AI models, there are also risks in relying on them. They could reinforce some of their mistakes, limitations, and biases if they're not trained on "good data" to begin with.

Axel Springer, Business Insider's parent company, has a global deal to allow OpenAI to train its models on its media brands' reporting.

Watch: AI expert explains how to incorporate generative AI into your business strategy

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