essay on google

Google Essay for Students and Teacher

500+ words essay on google.

Google is named after the mathematical word “googol,” described as the value represented by one followed by 100 zeros. Google is the leading Internet search engine; its main service provides customers with targeted search outcomes chosen from over 8 billion web pages. Both Stanford dropouts, Larry Page and Sergey Brin, developed Google search technology from a college project. Thus, an insight into Google Essay discusses how Google works and came into existence.

Google is undoubtedly today’s most famous and interesting business in the globe. It’s the mission, according to its corporate website, is to “organize the data of the world and make it widely available and helpful” (Google, 2010).

Google ranked first in the annual “Best companies” of Fortune Magazine, winning other top businesses in 2007 and 2008 for two successive years. His performance as a top employer is due to his inner corporate culture the most quoted reason. Google is the ultimate global company and is defined as a “fast-paced, high-energy working setting” (Google, 2010).

Because Google is focused on its “young” internet-savvy market, its employees ‘ average age is significantly smaller than most businesses. Google’s median age is 30 and the distribution of sex is 65% male and 35% female (Linkedin, 2010).

The dress code is “casual” and laid-back because it values skill and hard work, not appearance. Google has a very engaging culture of the business. Also, Google Mountain View’s headquarters, CA called Googleplex, is intended to have a “campus-like” feel in tune with its predominantly young new recruits at the college level (Google, 2010).

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Google and Rivals

Microsoft and Yahoo both invest strongly in search technology and gain market share on an ongoing basis. 2. With few rivals like Yahoo and MSN, Google operates in an oligopoly sector.

Thus, Google may find it hard to maintain its customers with low differentiation within the consequence of the search engine. Also, Yahoo and MSN launch their own search engines and targeted marketing systems; Google is in a race to create fresh search instruments to attract customers and grow their marketing networks.

Click fraud mentioned by Google as one of the potential “concerns” that may influence its income. In reality, due to click fraud, Google confessed to frequently paying refunds.

In reality, due to click fraud, Google confessed to frequently paying refunds. Click fraud happens when an individual, automated script or computer program imitates a lawful user of a web browser clicking on an advertisement in order to generate an inappropriate charge per click in the online pay-per-click advertisement.

For instance, Network click fraud-you are hosting ads on your own private website from Google AdSense. Google charges you each time you click on your website’s ad. Its fraud if you sit on the desktop constantly clicking on the ad or writing a computer program that clicks on the ad constantly. Such fraud is simple for Google to spot, so smart network click fraudsters simulate distinct IP addresses, or install Trojan horses on pcs from other people to produce fake clicks.

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Essay on Google

Students are often asked to write an essay on Google in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Google

Introduction to google.

Google is a multinational company started in 1998 by Larry Page and Sergey Brin. It’s best known for its search engine, which helps people find information online.

Google’s Services

Google offers many services like Gmail for email, Google Maps for navigation, and YouTube for videos. These tools have become essential in our daily lives.

Google’s Impact

Google has revolutionized how we access information. Its search engine makes it easy to find almost anything online, changing how we learn and communicate.

Also check:

• 10 Lines on Google

250 Words Essay on Google

Google, a name synonymous with internet search, has revolutionized the digital world. Founded in 1998 by Larry Page and Sergey Brin, it has grown from a simple search engine to a multifaceted tech giant, offering services ranging from digital advertising to cloud computing.

Google’s Impact on Information Accessibility

Google’s most notable contribution is its search engine, which has democratized access to information. Its advanced algorithms and vast databases allow users to retrieve relevant information from the internet’s vast expanse within seconds, making it a key driver of the information age.

The Expansion of Google

Google’s growth trajectory extends beyond search. It has diversified into various domains like mobile technology (Android), video sharing (YouTube), and productivity tools (Google Workspace). These services have reshaped digital interactions, enhancing connectivity and productivity.

Google’s Role in AI and Future Technologies

Google’s research in AI, machine learning, and quantum computing signifies its commitment to shaping future technologies. Tools like Google Assistant and Google Translate, powered by AI, are already transforming human-computer interaction.

In conclusion, Google’s role in the digital revolution is undeniable. Its continuous innovation and commitment to delivering user-centric solutions have established it as a leader in the tech industry. The future promises further advancements, with Google at the forefront of technological evolution.

500 Words Essay on Google

Introduction.

Google, a name synonymous with internet-based products and services, has revolutionized the way we perceive and interact with the digital world. Founded in 1998 by Larry Page and Sergey Brin, Google’s primary service was a search engine designed to sort web pages based on their relevance. Today, Google’s portfolio spans across various sectors, including advertising, cloud computing, hardware, and software.

Google’s Evolution

Google’s evolution is a testament to its commitment to innovation and user-centric design. Initially, Google’s search engine distinguished itself by using PageRank, a technology that analyzed the relevance of web pages. This approach was revolutionary and set the stage for Google’s dominance in the search engine market.

Over time, Google expanded its service offerings. Google AdWords (now Google Ads), launched in 2000, revolutionized online advertising by allowing businesses to advertise to users searching for related keywords. In 2004, Google introduced Gmail, which quickly became a popular email service due to its user-friendly interface and large storage capacity.

Google’s Impact on Technology

Google’s influence extends beyond its products and services. The company has made significant contributions to open-source software, most notably the Android operating system. Introduced in 2007, Android has become the most widely used mobile operating system globally, powering billions of devices.

Google’s Chrome browser, launched in 2008, quickly gained popularity due to its speed, simplicity, and security. It also introduced a new JavaScript engine, V8, which significantly improved web application performance.

Google’s Role in Artificial Intelligence

Google’s foray into artificial intelligence (AI) and machine learning (ML) has been transformative. The company’s AI subsidiary, DeepMind, developed AlphaGo, the first AI to defeat a human world champion in the complex board game Go. Google’s AI also powers its search engine, voice assistant, and autonomous vehicle project, Waymo.

Google’s Ethical Challenges

Despite its innovations, Google has faced criticism and legal challenges. Issues related to privacy, censorship, and antitrust have put the company under scrutiny. Google’s data collection practices, in particular, have raised concerns about user privacy.

In conclusion, Google’s impact on the digital landscape is undeniable. Its continuous innovation, user-centric design, and technological advancements have transformed various sectors, including advertising, cloud computing, and artificial intelligence. However, the company also faces significant ethical challenges that it must address to maintain its position as a global technology leader. As we move forward in the digital age, Google’s role will continue to evolve, shaping and being shaped by societal and technological trends.

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245 Google Essay Topic Ideas & Examples

Wondering how to write an outstanding essay about Google? We are here to help! Read the article carefully – we included secret tips on how to write a Google essay. 170+ Excellent Topics, Do’s & Don’ts, free Goggle essay topic generator – all in this article.

👌 How to Write a Google Essay: Do’s and Don’ts

🏆 best google essay topics & examples, 🥇 most interesting google topics to write about, 🎓 simple & easy google essay topics, 📌 good essay topics on google, 💡 interesting topics to write about google, 📑 good research topics about google.

Google essay writing may be challenging for some students, as it requires extensive research. At the same time, essays on Google are interesting and engaging assignments that allow students to learn more about the company and its products.

Such papers can cover various issues, from technology to corporate culture. Our tips will help you to write outstanding university and college-level Google essays.

Here are the best examples of Google essay topics:

• The advantages and disadvantages of Google’s censorship.
• How can Google improve the lives of its users?
• How access to Google affects the value of games?
• Google as a motivator for changes in employee behavior.
• Review of the Google algorithms.
• Google: History of company development and SWOT analysis.
• History of Google.

Feel free to use one of the titles we have suggested, and remember that there are many other Google essay ideas, too. You can ask your professor about them or find them online. Now that you have selected the topic for your essay let’s start working on the paper.

Check our list of recommendations on what to do or not to do in your Google essay.

Don’t hesitate to check out our free samples below and get useful ideas for your essay!

• Google Democratic Leadership Style – Compared to Amazon Applying behavioural leadership style theories in Bezos and Schmidt’s case reveals that the Amazon CEO is an autocratic leader while the Google CEO is a democratic leader.
• “Is Google Making Us Stupid?” by Nicholas Carr Nicholas Carr, in his article, “Is Google Making Us Stupid?” mainly discusses the basis and impact of the way the Internet affects or impacts our reading, reasoning, and writing habits as well as the way […]
• Compensation Philosophy of Google – Structure & Benefits Essay The purpose of this paper is to examine the contribution of Google’s compensation plan to its efforts to motivate and retain talented employees.
• Google’s Strategic Goals The global market for mobile devices continues to grow, which will has a direct impact on the company’s operations in the market. This approach has enabled the firm to stay competitive in its industry.
• Is Google Making Us Stupid? In the view of many, the internet has greatly contributed to the growth of knowledge and research. However, although the internet has greatly contributed to the growth of knowledge, it has been opposed by a […]
• Google Case Study: SWOT Analysis This is an opportunity Google can exploit and stamp its control of the internet service market. The second recommendation is that Google needs to reorient its organizational structure and culture to promote development of its […]
• Google Company’s Major Challenges It is important to add that the changes will start with the notes to employees concerning the need for change. The employees should know the agenda and they will be informed about the major challenges […]
• How Microsoft and Google Use Information Systems The Office applications are also in line with the IT initiatives of the company because they create room for surveys and questionnaires that can be carried out to gain more insight into the existing strengths […]
• The Case of Strategic Analysis of Google Inc. The company’s strategy has been focusing on the acquisition of companies Motorola Mobility Center and Keyhole that helped in the diversification of its products.
• Google Company’s Performance and Compensation Policies At the beginning of the year 2000, Google enhanced its computer solutions and introduced a ‘MentalPlex idea,’ which enabled the Google search engine to visualize the search results of the users.
• Google Company Overview Google has the largest market share of the search engines. Google has enhanced the entertainment industry, and shopping is just a click of a mouse.
• Employee Motivation and Reward at Google One of the factors that make most of the employees wish to work with Google Company is that the company offers an environment that promotes employee growth and development.
• Google Company’s Situational Leadership The current CEO of Google, Larry Page, is a considered a great leader because of his ability to apply situational leadership skills in resolving some of the problems that threaten the success of the company.
• Google’s Business-Level Strategies and Issues A business-level strategy refers to a set of commitments, plans, and initiatives that businesses, corporations, and organizations use to develop competitive advantage through exploitation of strengths of certain products in the market. Google should strive […]
• Analysis of Google’s Corporate Strategy Nonetheless, despite the complexity of Google’s strategy, it is important to understand that the main component of the company’s strategy is advertising.
• Google Company: Larry Page’ Leadership Style In Google’s case, there is a favorable fusion of personal and organizational values that define its operations in the technology market.
• Five-Forces Model in Google Google is one of the largest technology companies in the world. There is low threat of substitution because Google’s products are dominant in the internet and software industries.
• Google’s Project Oxygen and Its Issues It is also imperative to test the sustainability of the project through a two-year data collection and testing process in order to determine if the members of the target group aspire to become better managers.
• Google Company Analysis In the case of Google, the company has got the following strengths. Recent new items As a company which is in the information sector, Google has been working towards establishing links and coming up with […]
• Why Google Failed in China Mainland In the light of these circumstances, it becomes important to examine the role played by the Chinese government and the law relating to internet that adversely impacted Google in China, eventually leading to its failure […]
• Google Company’s External Environment and Leadership Google’s mission has been “to organize the world’s information and make it accessible to every person”. Google has produced the best apps to support the needs of these individuals.
• Google and Ethics The purpose is to show that a company like Google must behave ethically and all the decisions made by managers and other superiors should be guided by the highest morale and respect to the surrounding […]
• Google Company as an Open Systems Organization The purpose of this report is to describe Google through the prism of the open systems theory and provide recommendations for how the selected organization can strengthen its open world mindset.
• Organizational Analysis: Google Company The informal structure of the organization or the informal dimension represents the autonomy, mobility, and sovereignty of members of an organization and the impact they have on the general decision-making process in the organization.
• Sundar Pichai’s Leadership and Action Logics As a result, the issue of action logics presented in this paper is vital because it paves the way for leaders to develop practical ways of understanding not only their individual codes of conduct but […]
• Organizational Culture of Google Incorporation This essay examines the culture of Google Incorporation. Google uses a powerful approach to empower and guide its employees.
• Leadership Styles of Yahoo, Blackberry, and Google Using the identified characteristics of transactional and transformational leadership styles in the literature review, the paper attempts to specify the leadership styles that each of the three organizations deploys using the primary data from the […]
• Google and Microsoft Corporations Business Models Comparison Considering the dynamic nature of the business environment, a firm’s management teams should not only base the success on the effectiveness with which they offer their product and services.
• Google Inc.’s Motivation, Principles and Methods This paper looks into the theories and methods used by Google to motivate its employees and the issues that the company is able to solve due to this practice.
• Google’s Competitive Strategy The company has developed its own infrastructure that ensures that its customers experience efficient and fast search; and this allows the company to maintain its competitive edge over other search engines.
• Google Company’s Fundamentals of Management The success of Google LLC is attributable to various elements and initiatives that make it competitive and aware of different issues existing in its key industries.
• Rhetoric in “Is Google Making Us Stupid” by Carr An overview of the essay revealed the application of a careful appeal to the reader’s emotions, the establishment of the writer’s credibility, logical presentation of relevant information, and the subtle entreaty using shared experiences.
• Google Chrome SWOT Analysis Chrome is well poised to remain the number one choice for web users because it is available in both desktop and mobile platforms.
• Google and Stupidity As a result, the intensity of their work is reduced, and the “obsession” of people with Internet surfing leads to impulsiveness and a loss of ability to leisurely and in-depth intellectual activity.
• Business Level Strategy and TOWS Matrix of Google To curb these competitors, the company has also employed a grand strategy of product development from time to time to rebrand its products and services so that they remain appealing and attractive to their customers.
• Managing Diversity among Expatriates: Google Employees Deploying in Rwanda The target group for this training is expatriates coming from the United States and Europe and moving to the new Google LLC’s offices in Rwanda.
• Google Inc.’s Organizational Psychology Organizational psychology plays a critical role in the effectiveness of a firm to find candidates which are able to demonstrate high performance on the job while fitting into the workplace culture, thus a complex talent […]
• Google Inc.’s Business Strategy and Company Analysis Google was founded in 1996, and in 11 years become one of the leading search engines and advertising companies in the world.
• Google Glass Product: Operations Strategy The paper will first try to understand the general environment of the Google Glass and the objective and goals of the company for the product.
• Google Inc’s Marketing Strategies Political factors Government regulation of the internet services Taxation policies Regulation on excess capacity The world is in the process of employing a free trade policy whereby the market is the one that determines the […]
• Google’s Operations and Supply Chain Strategy As the founders of the company, Sergey Brin and Larry Page jointly own 16 per cent of the total shares of the company.
• Google’s Project Oxygen and Managerial Role Thus, the company puts a lot of emphasis on the proper treatment of employees, in turn, encouraging the development of proper relationships between the employees and the management. The key issue that can be deduced […]
• Communications and Media: Case Study of Google Company Perhaps the most outstanding achiever in the global business realm is the most renowned international search engine company known as ‘Google Company.’ The global population and researchers in specific have remained speculative of the uniqueness […]
• Google Inc. Employees’ Intercultural Competencies The actual purpose of this selection procedure is to serve as an instrument to gain insight into the qualitative aspects of the tested applicant’s perception of the surrounding corporate reality and the individual’s place in […]
• Google’s Compensation Strategy and Reputation The firm wanted to change the reputation such that the perception has now changed to indicate that the company is the best place to work.
• Google: Human Relations & Political Economy Model Political economy therefore “refers to the study of trade and production, and how the two relate to the distribution of income and the law”.
• Google-Motorola-Lenovo Acquisition The acquisition of Motorola is a good deal for Lenovo because it has competitive abilities that are likely to make Motorola more successful than Google.
• Google Docs Challenges and Opportunities In this paper, I will discuss the Google Docs as a one of the prominent tools for collaboration, and try to present the challenges that are faced in its implementation, and how they are overcome.
• Google Inc Performance and Strategies The IPO was a phenomenon success because by the end of the first day of trading, there was an 18% appreciation of the firm’s shares in the market. To remain competitive in the market, the […]
• Google Inc.’s Organizational Behavior and Creativity It is important to understand that moods and emotions may have direct impact on the quality of work environment hence the output of employees.
• Google Company’s Self-Directed Teams Empowerment Instead of foisting the entire weight of decision-making onto the employees, the company managers allow the staff to make choices only in the domains that the staff is entirely proficient in and regarding the issues […]
• Google in 2008 The paper also focuses on the corporate strategy of the company and in the end, it comes up with recommendations to increase its performance in the short run and in the long run.
• Flexible Firms: The Case of Google Google exercises flexibility in the place of work and flexibility in the scheduling of work hours by allowing their employees to telecommute.
• Google Corporation in Japan This paper pays a close attention to its Japan operations by exploring its current activities in the country, the challenges it faces in this market, and possible strategies for improving its performance in the Asian […]
• Google Acquisition of Motorola Company The other reason was to enhance the Android system in order to counter the influence of competitors in the market. This was a blow to Google as the company had hoped to enhance its presence […]
• Google Business Strategy The search engine is the main business of the firm. Google has built its business through the differentiation strategy of its core business, which is the search engine.
• Overview of Google’s Intellectual Property Governance The controversy surrounds the problems that emanate from the intellectual property that the Chinese government felt that the company has been breaching the law by their unfiltered contents in the search engine.
• Google Corporation: Business Profile Google Corporation is an American company providing one of the most powerful search engines in the world. Administrative Google Company Level is the highest level which includes specialists in charge of the administrative work for […]
• Google Search Engine and Yahoo Search Engine Once retrieved, the contents of the site are checked in order to get a proper way of indexing in the search engine.
• Google Technologies and Their Impact on Society Another attractive feature of this technology is the value for money with regard to the prices paid for both the internet and cable television.
• Organizational Communication: Google’s Organization Google’s hierarchy tends to be flat, its chain of command flexible and accessible, and its communication networks relaxed and casual; this is not the case, however, for many organizations, including Google’s shareholders and several organizations […]
• The Idea of Subculture and Understanding the Google Culture He is the author of the popular Enterprise Search Report and spent nearly a year and a half researching and writing The Google Legacy.
• Google Inc.’s Measuring and Retaining Talent The third significant component of talent management is the development and retention of talent. First of all, it is necessary to classify the potential difficulties in talent management.
• Google Inc.’s Current State of Affairs and Future Plans With Google’s capability of producing returns by means of AdWords, the monetization of a product is impartially forthright on the condition that an adequate number of individuals want to utilize it.
• Google, Apple and Microsoft Strategies For Google, the first and the foremost sphere is the advertisement; the Internet applications and mobile phones come at close second, according to the case study.
• Employee Engagement in Google The proposed research will examine whether the engagement strategy motivates employees to stay longer at the company. The HR managers may be interested to know how the firm’s engagement strategy addresses the diverse needs of […]
• Google: Managing Workforce Diversity For the Google Company, workforce diversity management is critical in the endeavor to increase the ability to address the various needs of more diverse Google customer base.
• Google Inc. Market Strategies The case study reveals that this company has achieved success in the market because of its unique strategic plans it has been using in the market for the last one decade.
• Comparison between Google and Wolfram Alpha For the purpose of comparison between Google and Wolfram Alpha, the medical community has been chosen to demystify some of the facts.
• Google Company’s Alliances Some believe, due to the market structure, alliances become inevitable, and the type of market determine the reason for the alliance.
• Google and Its Expansion Strategy The popularity of mergers and acquisitions has become especially evident in the XXI century; however, it was not until Google, Inc.decided to establish stronger links with the Android, Inc.in August, 2005 that the world of […]
• Google and Samsung: The Human Resource Strategies The management established the centre to administer the “Samsung with high potentials” vision and advance a cohesive culture through its employees.
• Google`s Functional Strategies In terms of marketing strategy, the most important one is that everyone could use Google services for free. Instead, Google’s ideas should be adjusted to the needs and specialization of a firm.
• Corporate Social Responsibility: Case of Google The problem is that I did not read the five portions of materials given by the tutor, so that I failed to collect sufficient arguments for my point of view.
• Google Glass Technology and Its Future Hence, it is crucial to discuss Google Glass and its features, including what the future holds for this technology. The only problem is that Google Glass has not been demonstrated to be a lasting solution […]
• The Role of Line Manager in Enhancing Employees’ Performance in Google The study conducted in Google represented the technology industry and remain the focus area to understand the role of line managers in enhancing the employees’ performance.
• Google and Microsoft’s Financial Management This means that in 2009, Google’s efficiency in the use of the firm’s asset to generate returns to the owners had improved but in 2010, Google was less efficient in generating returns to the providers […]
• Comparison Between Google and Microsoft Products The Google Company’s strategy is bases upon the internet technology while Microsoft dominates management of the desktop applications with a wide range of software.
• Google’s Strategic Use of Information Technology: Profitability and Corporate Social Responsibility One can just imagine the confusion, anguish and despair felt by the residents of the city in the aftermath of the disaster.
• A Revolution in the Making, Preparing for the Google IPO Non-monetary benefits can also be derived, such as the publicity the company gets in the market due to the IPO, which could help the company increase its market share.
• Google Company’s Recruitment and Retention Strategies Therefore, it is possible to conclude that recruitment and retention strategies employed at Google are effective as they contribute to employees’ and the company’s performance.
• Google and Yahoo – Detailed Business Comparison Directory and other applications also provide the company with a window of opportunity for new business and income streams as organizations increasingly realize the need to advertise online.
• HR Data Analytics at Google Inc. One of Google’s approaches is collecting information about the effectiveness of the reward system promoted to retain and stimulate the activities of subordinates.
• Google Analytics as a Business Intelligence Tool Google Analytics is considered a powerful freemium tool for Web site and mobile app analysis, making it one of the most successful BI tools with superior return on investment.
• Competitive Advantage: Google Case Study Thus, the paper aims to discuss disruptive innovation and the aspects of competitive advantage in the business market. In economics, a circumstance is said to as having a comparative advantage, which allows for the possibility […]
• Strategic Management at Google, Amazon, Toyota, and Nike Google’s provision of a wide range of free programs and services presents an example of a marketing strategy focused on product delivery.
• Discussion on Why TikTok Dominating Google While this is the case, TikTok’s popularity has eclipsed Google and every other social networking site, and it is already overtaking Google’s whole suite of goods, including Gmail and Google Maps.
• The Google Art Project Analysis The artist employs the principle of emphasis by placing the dove in the middle of the medium with a woman’s features.
• Organizational Behavior Consultancy for Google The choice was made in favor of these approaches as they consider the value of a human resource within the company’s activities and the importance of establishing and encouraging its work.
• Google’s Culture: Innovation, User-Centric Marketing, Sustainability The company ensures that employees love their work and want to do it, and that is what will bring the company success.
• The Google Company’s Employee Motivation Over the years, the organization has grown to be the best in data collection and technological advantages in artificial intelligence. As a result, Google is one of the greatest businesses to use as a benchmark […]
• The Use of Digital Devices in Apple, Google, and Amazon Customers need to know the use of the collected information and the degree of protection of such data. The companies also need to secure their routers and those of their clients.
• Microsoft Teams, Discord, Skype, and Google Workspace Comparison Discord-it uses the same database from a different vendor, allows companies to use data intensively with minimal latency and scale efficiently.
• Sexism and Internal Discrimination at Google The recommendation in the case is that the organization should provide justice to all the employees who are victims of discrimination and sexual harassment, irrespective of the perpetrator.
• Google Docs as a Tool for Collaborative Writing The significance of the problem: the inability to adapt teaching practices to the needs of ELLs is likely to result in a continuing learning gap for all current and future students.
• Google’s Human Resource Management Decision-Making Consequently, Google optimizes its algorithms not just to meet the diversity of consumers and their interests but also to enhance HRM.
• Google and Meta: The Case Study This implies that other rivals will have to depend on Google and Meta to publish their advertisements, making them a monopoly in the industry against the EU trade rules in the region.
• Google Internal Communication: Actions for Improvement To conclude, the efficiency and speed of communication in a company play an important role in creating a favorable working environment and company growth.
• Microeconomics: “Google in Court…” Article by Chan As a case of tax incidence, it can be demonstrated that taxing these products will cause their prices to rise, which means that the consumers are the stakeholders who bear most of the tax burden.
• “Google’s Switch to Android App Now…” by Khan In fact, the decision to create this app is made for the purpose of removing the switching costs for the buyers.
• The Google Dilemma Regarding Antitrust and Intellectual Property Thus, the lawsuit is at the heart of Google’s control over the Internet for millions of people in America and around the world.
• Google’s Vendor Lock-In and Cloud Computing The need to migrate from one cloud service to another and the risks involved therein have been studied to reveal the existence of vendor lock-in and unveil the potential solutions therein.
• Google and Microsoft: Antitrust Law Extra Credit Due to the unclear outcomes of the Microsoft case, it is difficult to say if the current case against Google will be successful as well.
• The New Google Search Algorithm With Neural Network Therefore, BERT is pre-trained on a marked language model, and the essence is that it is necessary to predict the word not at the end of the sentence but somewhere in the middle.
• Why Google Was Wrong Firing James Damore While I agree with the fundamental logic of the argument and do not believe that James Damore should have been fired, I have also identified an issue in his argument related to the interpretation of […]
• Discussion: Google Making Us Stupid The internet has continually affected the cognition of human beings. The internet has affected most of the operations that people do.
• IT Process at the Company “Google” Research of the IT process at “Google” is the key idea to be considered in this paper.”Google” is known for its innovative technologies, fast and straightforward search engines, software, equipment, and progressive methods of working […]
• Google Inc.: Its History and Issues the Company Is Facing Google has to work on the interconnectivity of its services to provide a better customer experience and capitalize on the opportunities that are currently missing.
• Survivors of the Google Share Crash: The Rise of Motorola and LG Caused by a premature publishing of the company’s annual report, the crisis resulted in Google shares cost dropping rapidly and a range of companies being left nearly devastated.
• Google France Fighting for Advertisement Opportunities Namely, companies, including those of greater influence in a target market, should be restricted in the extent of space that they can use to advertise their services.
• Google: Product Manager – Los Angeles The collaborative work in Product Management is one of the top reasons for which Google brings innovative products improving access to the world’s information.
• Google’s Success: Contributions to Google’s Success With the continuous innovations, it has provided unique and updated services that contribute to its success. It is a strategy that has contributed to the success of the company.
• Google: Organizational Behavior The much attention should be paid the way in which theoretical concepts of organizational behavior are translated into real-life policies of Google.
• Google Technologies That Are Currently Developing One of the areas that Google invests in and promotes is self-driving automobiles. The company is working with the Renewable Energy Buyers Alliance to promote legislative changes that simplify corporate procurement of wind and solar […]
• Google Street View: Knowing Your City The connection to the city’s culture is made possible by the interaction with different people in the city and understanding the different perspectives of the city people.
• The Web Spider Program Akin to Google Search The eigensystem analysis of the connectivity matrix for the web spider program test sample is conducted to find eigenvalue and the corresponding eigenvector.
• Apple and Google Companies’ History In this instance, the core aim of this paper is to discover the formation and the start and the company’s operations, and the introduction of the first public offerings of stocks of each company.
• Innovation at Google: How Does It Generate Its Revenues? Basically, Google’s triumph in the current competitive market is ideally based on the effective utilization of the available innovative opportunities, its future business visions, and the knack to exploit the available tools.
• James Grimmelmann: The Google Dilemma James Grimmelmann was the author of The Google Dilemma. This was evident in the author’s choice of words and the explanations made.
• The IPOs of Google and Morningstar: Review Secondly, there is much risk related to the potential overpricing and underpricing of the shares which in the case of Google did not bring much loss to the buyers. It is important to know whether […]
• Google Incorporated: General Information Under the history section, the article states that the company was created in 1996 through the entrepreneurial attempts of Larry Page and Sergey Brin as a way to improve on the search engines that existed […]
• Google’s Potential Acquisition of Groupon First, the report presents an analysis of the value Google’s potential acquisition of Groupon would add to the shareholders of the two companies.
• Google Jumps Into Fashion E-Commerce In addition, the organizational strategy of the company is to find new ways of serving customers. It is important for managers to embrace information systems in order to achieve the corporate goal of a business […]
• Google Stock Since Its Initial Public Offer At the close of the first day of trading, the share was valued at $100. In December the same year, the close adjusted price was at a high of $414.
• Google Boosts Currency Hedges as Dollar Rallies From Record Low Thus, every corporation functioning in the multitude of markets has to take a set of measures to protect its revenues from shrinking in the process of currency exchange. In the context of measures taken by […]
• Are Internet and Google Making Us Stupid? In the past, people used to do their research in libraries and labs, but nowadays, with the advent of the internet, Google has become an easy source of information for almost all questions.
• Google Scholar, Microsoft Academic and Worfram Alpha In addition to Microsoft Academic and Google Scholar, there are other information sources, such as Wolfram Alpha, that try to convince academicians of the validity of the information that they constitute.
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Essay on Google 500+ Words

Google, often referred to as the search engine giant, is much more than just a website you use to look up information. In this essay, we will explore the incredible world of Google and why it’s an essential part of our digital lives.

The Birth of Google

Google didn’t start as a massive company; it began as a small project by two Stanford University students, Larry Page and Sergey Brin. In 1998, they created Google as a search engine to help people find information on the internet quickly. Little did they know, it would become one of the most influential companies in the world.

The Power of Search

One of Google’s most significant contributions to the internet is its search engine. It’s like having a library with billions of books at our fingertips. Google’s search engine can find answers to almost any question we have, making it an incredible tool for learning and research.

Google’s Impact on Education

Google has transformed the way we learn. Docs, for instance, allows students to collaborate on projects in real-time, making group work easier. Scholar helps researchers find academic articles, and Google Classroom has become a common platform for teachers and students to connect.

Google Maps and Navigation

It is another fantastic Google service. It helps us find our way when we’re lost and even provides real-time traffic updates. You can explore new places, find nearby restaurants, and plan your trips using Google Maps.

Google’s Role in Innovation

Google is known for its innovative spirit. The company has created products like Google Glass, self-driving cars, and Google Earth, which have pushed the boundaries of technology. Google’s commitment to innovation inspires other companies to think outside the box.

Google’s Environmental Efforts

Google is also working to make the world a better place. They are committed to using 100% renewable energy for their operations and have funded projects like Google Earth Outreach, which helps nonprofit organizations use Google’s mapping tools for environmental and social causes.

Google’s Responsibility

With great power comes great responsibility. Google is aware of its influence on the internet and is constantly working to protect our privacy and security. They have strict policies on how they handle our data and continuously improve them.

The Future of Google

As technology evolves, so does Google. They are investing in artificial intelligence, machine learning, and other cutting-edge technologies to make our lives easier. Google’s future holds exciting possibilities that will shape how we live and work.

Conclusion of Essay on Google

In conclusion, Google is not just a search engine; it’s a powerful force that has changed the way we learn, work, and navigate the world. From its humble beginnings in a garage to its current status as a global technology leader, Google continues to impact our lives in remarkable ways. As we move forward in this digital age, Google will undoubtedly remain a vital part of our journey, making our world more accessible and connected. So, the next time you use Google, remember the incredible story of innovation, responsibility, and progress that lies behind the search bar.

Also Check: List of 500+ Topics for Writing Essay

• Original Article
• Open access
• Published: 19 December 2017

GOOGLE: a reflection of culture, leader, and management

• Sang Kim Tran 1 , 2  

International Journal of Corporate Social Responsibility volume  2 , Article number:  10 ( 2017 ) Cite this article

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This paper provides a viewpoint of the culture and subcultures at Google Inc., which is a famous global company, and has a huge engineering staff and many talented leaders. Through its history of development, it has had positive impacts on society; however; there have been management challenges. The Board of Directors (BoDs) developed and implemented a way to measure the abilities of their managers, which helped to identify problems. This paper will analyze the case study of Harvard Business Review, Oxygen Project, and clarify the management problem in Google’s organization. It will also compare Google with Zappos, a much smaller organization, and present how the BoDs of Zappos assesses its culture and subcultures. In this paper, we will recommend eight important points to building an organizational culture that is positive for stable growth of a company. We believe that much of what be learned could be useful to other business leaders, regardless of company scale.

Introduction

In a large society, each company is considered a miniature society (Mawere 2011 ). Similar to large societies with large cultures, small societies also need to build their own cultures. A culture is influenced by many factors and determines if it is a great culture. Corporate culture requires both the attention to the efficiency of production and business and to the relationship among people in the organization closely (Bhagat et al. 2012 ). Regardless if it is a large or a small organization, it must encounter issues of cooperation among individuals and groups. There are many factors leading to the success of business process re-engineering in higher education (BPR), the main four elements are culture, processes, structure, and technology. Culture is listed as number one (Ahmad et al. 2007 ). Hence, culture becomes the most important factor to the success of the development of a business. Organizational culture is the set of shared beliefs (Steiber and Alänge 2016 ), values, and norms that influence the way members think, feel, and behave. Culture is created by means of terminal and instrumental values, heroes, rites and rituals, and communication networks (Barman n.d. ). The primary methods of maintaining organizational culture are through the socialization process by which an individual learns the values, expected behaviors, and necessary social knowledge to assume their roles in the organization. In addition, (Gupta and Govindarajan 2000 ) and Fig.  1 in (Ismail Al-Alawi et al. 2007 ) illustrates that culture was established by six major factors, such as information systems, people, process, leadership, rewarding system, and organization structure. Therefore, there is a wide variety of combined and sophisticated cultures in the workplace, especially in big corporations like Google, Facebook, Proctor & Gamble, etc. Each organization tends to have a common goal, which is to create a culture that is different from other companies and to promote their teams to be creative in developing a distinctive culture (Stimpson and Farquharson 2014 ). Clearly, we can see that Google’s culture is different than others. What makes this company unique and different from others, as well as the dominant cultures and subcultures existing at this company? How do leadership behaviors impact the organizational culture? By operating a case study of a Harvard Business Review to analyze its organizational culture, subsequently, having compared it with Zappos’ culture, this paper will clarify the similarities and differences in managing organizational cultures between them and consider whether the solutions for the problems can be applied to other business models, and for tomorrow leaders or not?

Trends of using product by information searching

Company overview

This part shows how Google became famous in the world and its culture and subcultures made it a special case for others to take into consideration. Google is one of the few technology companies which continue to have one of the fastest growth rates in the world. It began by creating a search engine that combined PageRank system, developed by Larry Page (ranking the importance of websites based on external links), and Web search engine, created by Sergey Brin (accessing a website and recording its content), two co-founders of the company (Jarvis 2011 ; Downes 2007 ). Google’s achievements absolutely do not come from any luck. Google has made extra efforts in creating an index of a number of websites, which have been up to 25 billion websites. This also includes 17 million images and one billion messages to Usenet group (Downes 2007 ). Besides searching for websites, Google users are able to search for PDF files, PostScript, documents, as well as Microsoft, Lotus, PowerPoint and Shockwave files. Google processes nearly 50% of search queries all over the world. Moreover, it is the number one search option for web users and is one of the top five websites on the Internet, which have more than 380 million users and 28 billion visits every month, and more than 50% of access from countries outside the US (Desjardins 2017 ). Google’s technology is rather special: it can analyze millions of different variables of users and businesses who place advertisements. It then connects them with millions of potential advertisements and gives messages of advertisement, which is closest to objects in less than one second. Thus, Google has the higher rate of users clicking advertisements than its opponent Yahoo, from 50 to 100%, and it dominates over 70% market share of paid advertisements (Rosenberg 2016 ). Google’s self-stated mission: “to organize the world’s information and make it universally accessible and useful (Alves n.d. ).” Nowadays, it is believed that people in the world like “Google” with words “the useful-lively information storage”.

Predominant culture at Google

The dominant culture in the organization depends on the environment in which the company operates the organization’s objectives, the belief system of the employees, and the company’s management style. Therefore, there are many organizational cultures (Schein 2017 ). The Exhibit 3.1 at page 39 in (Schein 2009 ) provides what culture is about. For example, employee follows a standard procedure with a strict adherence to hierarchy and well-defined individual roles and responsibilities. Those in competitive environments, such as sales may forget strict hierarchies and follow a competitive culture where the focus is on maintaining strong relationships with external parties. In this instance, the strategy is to attain competitive advantages over the competition. The collaborative culture is yet another organizational way of life. This culture presents a decentralized workforce with integrated units working together to find solutions to problems or failure.

Why do many large companies buy its innovation? Because its dominant culture of 99% defect-free operational excellence squashes any attempts at innovation, just like a Sumo wrestler sitting on a small gymnast (Grossman-Kahn and Rosensweig 2012 ). They cannot accept failures. In fact, failure is a necessary part of innovation and Google took this change by Oxygen Project to measure the abilities of their multicultural managers. This means that Google itself possesses multiple different cultures (see Google’s clips). Like Zappos, Google had established a common, organizational culture for the whole offices that are distinctive from the others. The predominant culture aimed at Google is an open culture, where everybody and customer can freely contribute their ideas and opinions to create more comfortable and friendly working environment (Hsieh 2010a ).

The fig.  2 .1 in chapter two of (Schein 2009 ) and page 17 in part one of (Schein 2017 ) provide us three levels of culture which are Artifacts, Espoused values and Underlying assumptions helping us to understand the culture at Google. At page 84, in (Schein 2009 ), the “artifacts” are identified such as dress codes, level of formality in authority relationships, working hours, meeting (how often, how run, timing), how are decisions made, communication, social events, jargon, uniforms, identity symbols, rites and rituals, disagreements and conflicts, balance between work and family . It seems that Google is quite open in these artifacts by showing a respect for uniform and national culture of each staff individually and giving them the right to wear traditional clothes.

Ad Blocking Incidence

Working at Google, employees enjoy free food served throughout the day, a volleyball court, a swimming pool, a car wash, an oil change, a haircut, free health care, and many other benefits. The biggest benefit for the staff is to be picked up on the day of work. As assessed by many traffic experts, the system set up by Google is considered to be a great transport network. Tad Widby, a project manager and a traffic system researcher throughout the United States, said: “I have not seen any larger projects in the Bay Area as well as in urban areas across the country” (Helft 2007 ). Of course, it is impossible for Google to “cover up the sky”, so Yahoo also started implementing the bus project for employees in 2005. On peak days, Yahoo’s bus also took off. Pick up about 350 employees in San Francisco, as well as Berkeley, Oakland, etc. These buses run on biofuels and have Wi-Fi coverage. Yet, Danielle Bricker, the Yahoo bus coordinator of Yahoo, has also admitted that the program is “indirectly” inspired by Google’s initiative (Helft 2007 ). Along with that, eBay recently also piloted shuttle bus transfers at five points in San Francisco. Some other corporations are also emerging ideas for treatment of staff is equally unique. Facebook is an example, instead of facilitating employees far from the workplace; it helps people in the immediate neighborhood by offering an additional $10,000 for an employee to live close to the pillar within 10 miles, nearby the Palo Alto Department (Hall 2015 ).

When it comes to Google, people often ask what the formula for success is. The answer here is the employees of Google. They create their own unique workplace culture rules to create an effective work environment for their employees. And here are the most valuable things to learn from Google’s corporate culture (Scott 2008 ) that we should know:

Tolerate with mistakes and help staff correct

At Google, paying attention to how employees work and helping them correct mistakes is critical. Instead of pointing out the damage and blaming a person who caused the mistake, the company would be interested in what the cause of the problem was and how to fix it as quickly and efficiently as possible.

Also as its culture, we understand that if we want to make breakthroughs in the workplace, we need to have experimentation, failure and repeat the test. Therefore, mistakes and failures are not terrible there. We have the right to be wrong and have the opportunity to overcome failure in the support of our superiors and colleagues. Good ideas are always encouraged at Google. However, before it is accepted and put into use, there is a clear procedure to confirm whether it is a real new idea and practical or not?

Exponential thought

Google developed in the direction of a holding company - a company that does not directly produce products or provide services but simply invest in capital by buying back capital. In the company, the criteria for setting the ten exponential function in lieu of focusing only on the change in the general increase. This approach helps Google improve its technology and deliver great products to consumers continuously.

Of course, every company wants to hire talented people to work for them. However, being talented is an art in which there must be voluntary work and enthusiasm for the work of the devotees. At page 555 in (Saffold 1988 ) illustrated that distinctive cultures dramatically influencing performance do exist. Likewise, Google, Apple, Netflix, and Dell are 40% more productive than the average company which attracts top-tier employees and high performers (Vozza 2017 ). Recognizing this impact, Google created a distinctive corporate culture when the company attracted people from prestigious colleges around the world (West 2016 ; Lazear and Gibbs 2014 ).

Build a stimulating work environment

When it comes to the elements that create creativity and innovation, we can easily recognize that the working environment is one of the most important things. Google has succeeded in building an image of a creative working. Google offices are individually designed, not duplicated in any type of office. In fact, working environment at Google is so comfortable so that employees will not think of it as a working room, with a full area of ​​work, relaxation, exercise, reading, watching movies. Is the orientation of Google’s corporate culture to stimulate creativity and to show interest in the lives of employees so that volunteers contribute freely (Battelle 2011 )?

Subculture is also a culture, but for a smaller group or community in a big organization (Crosset and Beal 1997 ). Google, known as the global company with many more offices, so there are many subcultures created among groups of people who work together, from subcultures among work groups to subcultures among ethnic groups and nations, multi-national groups, as well as multiple occupations, functions, geographies, echelons in the hierarchy and product lines. For example, six years ago, when it bought 100 Huffys for employees to use around the sprawling campus, has since exploded into its own subculture. Google now has a seven-person staff of bicycle mechanics that maintains a fleet of about 1300 brightly-colored Google bikes. The company also encourages employees to cycle to work by providing locker rooms, showers and places to securely park bikes during working hours. And, for those who want to combine meetings with bike-riding, Googlers can use one of several seven-person (Crowley 2013 ).

Leadership influences on the culture at Google

From the definition of leadership and its influence on culture; so what does leader directly influence the culture existed? According to Schein, “culture and leadership are two sides of the same coin and one cannot understand one without the other”, page three in (Schein 2009 ). If one of us has never read the article “Google and the Quest to create a better boss” in the New York Times, it is listed in a priority reading. It breaks the notion that managers have no change. The manager really makes a difference (Axinn 1988 ; Carver 2011 ). In fact, a leader has a massive impact on the culture of the company, and Google is not an exception. The leaders of Google concerned more about the demands and abilities of each individual, the study of the nature of human being, an appreciation their employees as their customers. At Google, the founders thought they could create a company that people would want to work at when creating a home-like environment. It is real that they focus on the workplace brings the comfort to staff creatively and freely (Lebowitz 2013 ).

In my opinion, a successful business cannot be attributed solely from a single star; that needs the brightness of all employees. It depends very much on the capacity and ability to attract talented people. It is the way in which the leader manages these talents, is the cornerstone of corporate culture. One thing that no one can deny is that a good leader must be a creator of a corporate culture so that the employees can maximize capabilities themselves (Driscoll and McKee 2007 ; Kotter 2008 ).

To brief, through the view of Google’s culture, BoDs tended and designed to encourage loyalty and creativity, based on an unusual organizational culture because culture is not only able to create an environment, but it also adapts to diverse and changes circumstances (Bulygo 2013 ).

Company growth and its impact

“Rearrange information around the world, make them accessible everywhere and be useful.” This was one of the main purposes set by Larry Page and Sergey Brin when they first launched Google on September 4th, 1998, as a private company (Schmidt and Rosenberg 2014 ). Since then, Google has expanded its reach, stepped into the mobile operating system, provided mapping services and cloud computing applications, launched its own hardware, and prepared it to enter the wearable device market. However, no matter how varied and rich these products are, they are all about the one thing, the root of Google: online searching.

1998–2001: Focus on search

In its early years, Google.com was simply one with extreme iconic images: a colorful Google logo, a long text box in the middle of the screen, a button to execute. One button for searching and the other button are “I’m feeling lucky” to lead users to a random Google site. By May 2000, Google added ten additional languages to Google.com , including French, German, Italian, Swedish, Finnish, Spanish, Portuguese, Dutch, Norwegian and Danish, etc. This is one of the milestones in Google’s journey into the world. Google.com is available in over 150 languages (Scott 2008 ; Lee 2017 ).

2001–2007: Interface card

A very important event with Google around this time was the sale of shares to the public (IPO). In October 2003, Microsoft heard news of the IPO, so it quickly approached Google to discuss a buyout or business deal. Nevertheless, that intention was not materialized. In 2004, it was also the time when Google held a market share of 84.7% globally through collaboration with major Internet companies, such as Yahoo, AOL, and CNN. By February 2004, Yahoo stopped working with Google and separately stood out for engine search. This has led Google to lose some market share, but it has shown the importance and distinctness of Google. Nowadays, the term “Google” has been used as a verb just by visiting Google.com and doing an online search (Smith 2010 ). Not stopping at the homepage search, Google’s interface tag began to be brought to Gmail and Calendar with the links at the top of the page. Google homepage itself continues to use this style.

In 2006, Google also made an important acquisition to buy YouTube for $1.65 billion (Burgess and Green 2013 ). However, the company decided to keep YouTube as a separate brand and not to include it in Google Video search. Thanks to the backing of an Internet industry giant, YouTube has grown to become the world’s largest online video sharing service (Cha et al. 2007 ).

2007–2012: Navigation bar, Google menu, Google now

Google began to deploy a new navigation bar located at the edge of the screen. It includes links to a place where to look for photos, videos, news, maps, as well as buttons to switch to Gmail, Calendar, and other services developed by the company. In the upper left corner, Google added a box displaying Google + notifications and user accounts’ image. Google Now not only appeared on Android and it’s also brought to Chrome on a computer as well as iOS. All have the same operating principle, and the interface card still appears as Android it is.

2013–2014: Simplified interface

Google has moved all of the icons that lead to its other applications and services to an App Drawer button in the upper right hand, at the corner of the screen. In addition, Google.com also supports better voice search through the Chrome browser. Google has experimented with other markets, such as radio and print publications, and in selling advertisements from its advertisers within offline newspapers and magazines. As of November 2014, Google operates over 70 offices over 40 countries (Jarvis 2011 ; Vise 2007 ).

2014–2017: Chrome development and facing challenges

In 2015, Google would turn HTTPS into the default. The better website is, the more users will trust search engine. In 2016, Google announced Android version 7, introduced a new VR platform called Daydream, and its new virtual assistant, Google Assistant.

Most of Google’s revenue comes from advertising (Rosenberg 2016 ). However, this “golden” business is entering a difficult period with many warning signs of its future. Google Search is the dominant strength of Google and bringing great revenue for the company. Nonetheless, when Amazon surpassed Google to become the world’s leading product in the search engine in last December, this advantage began to wobble. This is considered a fatal blow to Google when iOS devices account for 75% of their mobile advertising revenue (Rosenberg 2016 ).

By 2016, the number of people installing software to block ads on phones has increased 102% from 2015. Figure  1 illustrates that by the year’s end, about 16% of smart phone users around the world blocked their ads whilst surfing the web. These were also two groups having the most time on the Internet, high-earners and young people; however, these people have disliked ads (see Fig. 1 ).

Figure  2 shows the young people have the highest ad blocking rates. It is drawing a gloomy picture for the sustainable development of the online advertising industry in general and Google in particular. Therefore, in early 2017, Google has strategies to build an ad blocking tool, built into the Chrome browser. This tool allows users to access ads that have passed the “Coalition for Better Ads” filter so as to limit the sense of discomfort (see Fig. 2 ).

For the company impact, the history shows that speedy development of Google creates both economic and social impacts to followers in a new way of people connection (Savitz 2013 ). In this modern world, it seems that people cannot spend a day without searching any information in Google (Chen et al. 2014 ; Fast and Campbell 2004 ), a tool serves human information seeking needs. Even though when addressing this paper, it is also in need the information from Google search and uses it as a supporting tool. Nobody can deny the convenience of Google as a fast and easy way to search (Schalkwyk et al. 2010 ; Jones 2001 ; Langville and Meyer 2011 ).

Research question and methodology

In order to get the most comprehensive data and information for this case analysis, a number of methods are used, including:

Research data and collect information were mostly from the Harvard Study (Project Oxygen), which has been selected because it is related to the purpose of our study.

Data collection and analysis has been taken from Google Scholar and various websites related researches. We look at the history of appearance, development, and recognize the impacts of this company, as well as the challenges and the way the Board of Directors measures the abilities of their manager when the problem is found.

Analyzing: It was begun by considering expectations from the Harvard Study. Subsequently, considering the smaller organization (Zappos) in comparison of how its cultures and subcultures are accessed as well. Since then, the paper has clarified the management problem that Google and Zappos confront and deal with it so as to help other businesses apply this theoretical practice and achieve its goal beyond expectations.

In our paper, we mainly use the inductive method approach by compiling and describing the other authors’ theories of corporate culture, especially Google and Zappos in merging and comparing, analyzing them and making our own results.

From the aspects of the research, the questions are suggested as below:

What is the most instrumental element found from the Harvard study?

Is there any difference and similarity between a huge company and a smaller enterprise in perspective of culture and subculture?

What makes Google different from others, the dominant cultures as well as subcultures existing? How do leadership behaviors impact on the organizational culture?

How organizational culture impacts on business achievements?

The Harvard study

Project oxygen summary.

This project began in 2009 known as “the manager project” with the People and Innovation Lab (PiLab) team researching questions, which helped the employee of Google become a better manager. The case study was conducted by Garvin (2013) about a behavior measurement to Google’s manager, why managers matter and what the best manager s do. In early days of Google, there are not many managers. In a flat structure, most employees are engineers and technical experts. In fact, in 2002 a few hundred engineers reported to only four managers. But over time and out of necessity, the number of managers increased. Then, in 2009, people and team culture at Google noticed a disturbing trend. Exit interview data cited low satisfaction with their manager as a reason for leaving Google. Because Google has accessed so much online data, Google’s statisticians are asked to analyze and identify the top attributes of a good manager mentioned with an unsolved question: “Do managers matter?” It always concerns all stakeholders at Google and requires a data-based survey project called Project Oxygen to clarify employees’ concern, to measure key management behaviors and cultivate staff through communication and training (Bryant 2011 ; Garvin et al. 2013 ). Research −1 Exit Interviews, ratings, and semiannual reviews. The purpose is to identify high-scoring managers and low-scoring managers resulted in the former, less turnover on their teams, and its connection (manager quality and employee’s happiness). As for “what the best managers do”, Research-2 is to interview high and low scoring managers and to review their performance. The findings with 8 key behaviors illustrated by the most effective managers.

The Oxygen Project mirrors the managers’ decision-making criteria, respects their needs for rigorous analysis, and makes it a priority to measure impact. In the case study, the findings prove that managers really have mattered. Google, initially, must figure out what the best manager is by asking high and low scoring managers such questions about communication, vision, etc. Its project identifies eight behaviors (Bulygo 2013 ; Garvin et al. 2013 ) of a good manager that considered as quite simple that the best manager at Google should have. In a case of management problem and solution, as well as discussing four- key theoretical concepts, they will be analyzed, including formal organizational training system, how culture influences behavior, the role of “flow” and building capacity for innovation, and the role of a leader and its difference from the manager.

Formal organizational training system to create a different culture: Ethical culture

If the organizational culture represents “how we do things around here,” the ethical culture represents “how we do things around here in relation to ethics and ethical behavior in the organization” (Key 1999 ). Alison Taylor (The Five Levels of an Ethical Culture, 2017) reported five levels of an ethical culture, from an individual, interpersonal, group, intergroup to inter-organizational (Taylor 2017 ). In (Nelson and Treviño 2004 ), ethical culture should be thought of in terms of a multi-system framework included formal and informal systems, which must be aligned to support ethical judgment and action. Leadership is essential to driving the ethical culture from a formal and informal perspective (Schwartz 2013 ; Trevino and Nelson 2011 ). Formally, a leader provides the resources to implement structures and programs that support ethics. More informally, through their own behaviors, leadership is a role model whose actions speak louder than their words, conveying “how we do things around here.” Other formal systems include selection systems, policies and codes, orientation and training programs, performance management systems, authority structures, and formal decision processes. On the informal side are the organization’s role models and heroes, the norms of daily behavior, organizational rituals that support or do not support ethical conduct, the stories people tell about the organization and their implications for conduct, and the language people use, etc. Is it okay to talk about ethics? Or is ethical fading the norm?

The formal and informal training is very important. The ethical context in organizations helps the organizational culture have a tendency to the positive or negative viewpoints (Treviño et al. 1998 ). The leader should focus on providing an understanding of the nature and reasons for the organization’s values and rules, on providing an opportunity for question and challenge values for sincerity/practicality, and on teaching ethical decision-making skills related to encountered issues commonly. The more specific and customized training, the more effective it is likely to be. Google seemed to apply this theory when addressed the Oxygen Project.

How culture influences behavior

Whenever we approach a new organization, there is no doubt that we will try to get more about the culture of that place, the way of thinking, working, as well as behavior. And it is likely that the more diverse culture of a place is, the more difficult for outsiders to assess its culture becomes (Mosakowski 2004 ).

Realizing culture in (Schein 2009 ) including artifacts, espoused valued and shared underlying assumptions. It is easier for outsiders to see the artifacts (visual objects) that a group uses as the symbol for a group; however, it does not express more about the espoused values, as well as tacit assumptions. In (Schein et al. 2010 ), the author stated: “For a culture assessment to be valuable, it must get to the assumptions level. If the client system does not get to assumptions, it cannot explain the discrepancies almost always surface between the espoused values and the observed behavioral artifacts” (Schein et al. 2010 ). Hence, in order to be able to assess other cultures well, it is necessary for us to learn each other’s languages, as well as adapt to a common language. Moreover, we also need to look at the context of working, the solution for shared problems because these will facilitate to understand the culture better.

According to the OCP (Organizational Culture Profile) framework (Saremi and Nejad 2013 ), an organization is with possessing the innovation of culture, flexible and adaptable with fresh ideas, which is figured by flat hierarchy and title. For instance, Gore-Tex is an innovative product of W. L. Gore & Associates Inc., considered as the company has the most impact on its innovative culture (Boudreau and Lakhani 2009 ). Looking at the examples of Fast Company, Genentech Inc., and Google, they also encourage their employees to take challenges or risks by allowing them to take 20% of their time to comprehend the projects of their own (Saremi and Nejad 2013 ). In (Aldrich n.d. ), it is recorded that 25%–55% of employees are fully encouraged and giving a maximum value.

The famous quote by Peter Drucker , “Culture eats strategy for Breakfast” at page 67 has created a lot of interest in (Manning and Bodine 2012 ; Coffman and Sorensen 2013 ; Bock 2015 ). Despite we all know how important culture is, we have successively failed to address it (O'Reilly et al. 1991 ). The organizational research change process from the view of Schein ( 2009 ); it is a fact that whenever an organization has the intention of changing the culture, it really takes time. As we all acknowledge, to build an organizational culture, both leader and subordinate spend most of their time on learning, relearning, experiencing, as well as considering the most appropriate features. Sometimes, some changes are inevitable in terms of economic, political, technological, legal and moral threats, as well as internal discomfort (Kavanagh and Ashkanasy 2006 ; Schein 1983 ). As the case in (Schein 2009 ), when a CEO would like to make an innovation which is proved no effective response, given that he did not get to know well about the tacit implications at the place he has just come. It is illustrated that whatsoever change should need time and a process to happen (Blog 2015 ; Makhlouk and Shevchuk 2008 ). In conclusion, a new culture can be learned (Schein 1984 ), but with an appropriate route and the profits for all stakeholders should be concerned by the change manager (Sathe 1983 ).

It is true that people’s behavior managed by their types of culture (Kollmuss and Agyeman 2002 ). All tacit assumptions of insiders are not easy for outsiders to grasp the meaning completely (Schein 2009 ). It is not also an exception at any organization. Google is an example of the multicultural organization coming from various regions of the world, and the national or regional cultures making this multicultural organization with an official culture for the whole company.

In this case, the organizational culture of Google has an influence on the behaviors of manager and employee. In addition, as for such a company specializes in information technology, all engineers prefer to work on everything with data-evidence to get them involved in the meaningful survey about manager (Davenport et al. 2010 ). Eventually, Google discovered 8 good behaviors of manager, which effect to the role of “flow” also (Bulygo 2013 ; Garvin et al. 2013 ).

The role of the “flow” and building capacity for innovation

More and more people are using the term of “patient flow”. This overview describes patient flow and links to theories about flow. Patient flow underpins many improvement tools and techniques. The term “flow” describes the progressive movement of products, information, and people through a sequence of the process. In simple terms, flow is about uninterrupted movement (Nave 2002 ), like driving steadily along the motorway without interruptions or being stuck in a traffic jam. In healthcare, flow is the movement of patients, information or equipment between departments, office groups or organizations as a part of a patient’s care pathway (Bessant and Maher 2009 ). In fact, flow plays a vital role in getting stakeholders involved in working creatively and innovatively (Adams 2005 ; Amabile 1997 ; Forest et al. 2011 ). An effective ethical leader must create flow in work before transfer it to employees for changing the best of their effort to maintain, keep and develop “flow” in an engineering job, which job be easier to get stress. Definitely, Google gets it done very well.

Acknowledgements

Thanks to the knowledge from my Master course, a credit of managing culture which helps me to write this paper. The author also gratefully acknowledges the helpful comments and suggestions of the reviewers and Associate Professor Khuong- Ho Van, who provided general technical help that all have improved the article.

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Sang Kim Tran

Department of Research, Galaxy, 4/62 Nguyen Thi Minh Khai, Hoa Lan 1, Thuan Giao Ward, Binh Duong, 820000, Viet Nam

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Tran, S.K. GOOGLE: a reflection of culture, leader, and management. Int J Corporate Soc Responsibility 2 , 10 (2017). https://doi.org/10.1186/s40991-017-0021-0

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• Organizational culture
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Essay On Google

Table of Contents

Short Essay On Google

Google is one of the largest and most innovative technology companies in the world. Founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, Google has since grown to become one of the most recognizable and widely used brands in the world.

Google’s main business is its search engine, which has become synonymous with online search. The company’s algorithms and techniques for ranking web pages have revolutionized the way people find information online, making it easier and faster to find what they are looking for. In addition to its search engine, Google offers a range of other products and services, including email, online storage, and mobile operating systems.

Google’s success has been built on a foundation of innovation and a commitment to improving the user experience. The company is known for its willingness to take risks and try new ideas, and its culture of innovation has helped it stay at the forefront of the technology industry. Google has also been a leader in making technology accessible to more people, through initiatives such as its Google for Education program and its commitment to developing technology that is affordable and accessible to all.

In addition to its technology, Google has also been known for its corporate responsibility and commitment to social and environmental causes. The company has a strong track record of investing in renewable energy and advocating for sustainability, and it is also a leader in promoting diversity and inclusion in the technology industry.

In conclusion, Google is a remarkable company that has had a profound impact on the world. Its innovative products and services have changed the way we live and work, and its commitment to making technology accessible to all has helped to create a more equitable and connected world. Despite its size and success, Google remains dedicated to innovation and improving the lives of its users, making it one of the most inspiring and influential companies of our time.

Long Essay On Google

Google is one of the most important search engines on the planet. It’s used by millions of people every day to lookup information on a variety of topics. And, because it’s so popular, there are plenty of people out there who would love to write a custom essay for you that uses all the latest Google search techniques. In this article, we’re going to show you how to write an essay that uses Google to its fullest potential!

What is Google?

Google is a search engine that allows users to find information on the internet. It was founded by Sergey Brin and Larry Page in 1998. Google has become an important part of people’s lives, as it provides access to millions of websites and documents. Google is free to use and can be accessed from any internet-connected device. The company makes money by displaying ads on its search results pages.

How Does Google Work?

Google is a search engine company founded in 1998 by Sergey Brin and Larry Page. It provides search results, also known as ” SERPS ,” for websites that are submitted to its search engine. Google’s search algorithm primarily uses three types of data to rank websites: the amount of links pointing to a website, the relevance of the website’s content , and the quality of the website .

The Benefits of using Google

Google is one of the most popular search engines in the world. It has helped people locate information quickly and easily for years. There are many benefits to using Google, including:

-Google is fast and efficient. Websites are indexed very quickly, so you can find what you’re looking for very quickly.

-Google keeps track of your searches and provides you with results based on your past behavior. This makes it easy to keep track of what you’ve been looking for and helps you avoid repeating mistakes.

-Google allows users to access a wide range of information from a single location. This makes it an excellent resource for research purposes.

-Google offers a variety of specialized search options, such as searching for images, PDFs, and news articles. This allows users to find exactly the information they need without having to wade through a lot of unrelated content.

The Disadvantages of using Google

The disadvantages of using Google continue to pile up. Recently, it was revealed that a major security flaw exists in the platform that could let anyone access your personal data. This is only one of the many issues with Google. Here are 10 more reasons why you might want to consider alternatives to this popular search engine:

1. Privacy Issues : One of the biggest concerns with Google is the fact that their data harvesting practices are not exactly transparent. They have been known to collect data from users without their consent, and store it for use in future ads targeting. Alternatives like Bing and DuckDuckGo are much more privacy-centric, allowing you to search without revealing your personal information.

2. Inefficient Results : Another issue with Google is their lack of optimization for specific search terms. For example, if you’re looking for information on veganism, you’re likely going to get very poor results from Google compared to other engines like Yahoo! or Bing. You’re much better off searching for “vegan recipes” or “vegan food” on those platforms instead.

3. Lack of Reliability : Another big downside of using Google is its overall reliability. From time to time, they experience outages that can prevent users from accessing their accounts or websites altogether. These outages typically last just a few hours but can be incredibly frustrating when they happen in the middle of important transactions or while trying to research a topic urgently. Alternatives like Yahoo! and Bing offer far more reliable search experiences.

4. Manipulating Search Results : Google is not the only search engine that can be manipulated to produce misleading results. Any search engine can be tweaked to show you information that is not actually related to the query you’ve made. This is often done by linking to paid advertising content, which will then generate more revenue for the provider.Using an independent search engine like DuckDuckGo will help guard against these kinds of scams.

5. Inability to Use Latent Semantic Indexing : Another problem with Google is their lack of support for Latent Semantic Indexing (LSI). LSI is a technology that allows websites to store and use data about the topics and keywords that users are interested in. This would make it much easier for Google to provide more relevant results, but they currently do not have the capability to do so. As a result, users are often forced to use Google’s less-than-ideal results instead.

6. Manipulation by Advertisers : Google is not the only platform that advertisers can manipulate in order to get their message across. Any platform that provides clickable ads (like Google) can be easily manipulated by advertisers in order to increase their profits . This is why it’s important to use an independent search engine like DuckDuckGo if you want to avoid being manipulated by advertisers.

7. Lack of Customization : Another major downside of using Google is their lack of customization options. They do not allow you to tailor your search results to your specific preferences or needs. This means that you’re likely to get results that are not as relevant or helpful as you would hope. You’re much better off using an engine like Yahoo! that allows for more customized results.

8. Lack of Competition : One of the main reasons Google is so popular is because there is little competition from other search engines in the market. This means that they can often charge high fees for their services, which can be a major deterrent for users looking for an affordable alternative. Alternatives like Bing and Yahoo! offer much lower rates, making them a much more affordable option when compared to Google.

9. Inability to Use Custom Queries : Another downside of using Google is the fact that you are not able to create custom queries (like you can with some other engines). This means that you are limited to the results that Google provides, which may not be as relevant or helpful as you would.

How to Write an Effective Essay on Google

If you are looking for an effective way to write an essay on Google, keep in mind the following tips:

1. Start with a clear thesis statement. Your essay will be more interesting and easier to read if you have a focal point or message that you want to communicate. Clearly state your position on the subject matter before getting started.

2. Use relevant and credible sources. When researching your topic, it’s important to use reliable sources that will support your argument. Be sure to cite any evidence that you use in your essay.

3. Be concise and organized. When writing an essay, it’s important to keep your thoughts concise and organized so readers can understand what you are saying quickly. Make use of headings, tables, and other formatting tools to help organize your ideas.

4. Use good grammar and mechanics. Mistakes in grammar and mechanics can distract readers from the main points of your essay, so make sure to use proper punctuation, capitalization, and spelling when writing.

Manisha Dubey Jha is a skilled educational content writer with 5 years of experience. Specializing in essays and paragraphs, she’s dedicated to crafting engaging and informative content that enriches learning experiences.

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How to set up an APA format paper in Google Docs

• How to use Google Docs' APA format templates

How to write an APA format paper in Google Docs using a template or other built-in features

• You can write an APA formatted paper in Google Docs using its built-in tools or a template.
• The basics of APA 7 format include double-spaced lines, a running header, and a title page — all of which can be done in Google Docs.
• Google Docs' templates page includes pre-made APA 6 and APA 7 documents you can use as well.

While some students write in MLA format, others write in APA format. APA — short for American Psychological Association — is a standardized format for writing academic papers, especially in the fields of sociology, psychology, and other behavioral or social sciences. It has specific rules for what your essays should look like, and how they should be structured.

APA format has changed a few times over the decades (right now we're on APA Seventh Edition, or "APA 7"), but the basics have stayed the same. And no matter which version of APA format you're using, you can set it all up using Google Docs.

Here's how to make an APA essay in Google Docs, either manually or using a template.

Like other style guides, APA format has a variety of rules and standards. Here are the most important guidelines for structuring your paper, along with tips on how to meet those guidelines in Google Docs.

• The font needs to be readable and consistent.

APA isn't strict about what font you should use, or even what size it should be. It just needs to be legible, and you need to use the same font throughout your entire paper (with exceptions for figures, computer code, and footnotes). Some common choices are 12-point Times New Roman, 11-point Arial, and 11-point Calibri.

You can change your font and font size using the toolbar at the top of the screen. If you're trying to change text that you've already written, just be sure to highlight it first.

• Your entire document needs to have one-inch margins and double-spaced lines.

All Google Docs documents have one-inch margins by default, so you probably don't need to worry about that. If you want to double-check or change them anyway, you can change the margins using the Page Setup menu or ruler feature .

Meanwhile, you can enable double-spacing with the Line & paragraph spacing menu in the toolbar above your document. Highlight all the text in your document, then select Double in this menu to turn on double-spacing . 

• Every page needs a header with the paper's title in the top-left, and the page number in the top-right.

Google Docs lets you add headers to any page. You can add automatic page numbers through the Insert menu , and then double-click the header to add your title on the left if needed.

Remember that they need to be the same font and font size as the rest of your paper.

• Your paper needs a title page with your name, paper title in bold, "institutional affiliation," and more.

Probably the most important part of an APA paper is the title page. It needs to include the paper's title in bold, your name, and your "institutional affiliation" — the school or organization that you're writing for. If you're a student, you also need to add the course number and name, your instructor's name, and the due date.

All this information should be centered in the upper-half of the first page. You can find Google Docs' alignment options in the toolbar at the top of the page. Highlight your text and select Center align in this menu to center everything.

• Your paper should end with a References page, and each entry should be written with a hanging indent.

The last section of your paper is the References page. Make sure to put it on a new page (or pages, depending on how many you have to cite).

The word "References" should be centered and bolded on the very first line of the page. You can center the words using the alignment options mentioned above, and bold it by clicking the B icon .

List all your references in alphabetical order and use the ruler to give each one a hanging indent — in other words, every line after the first needs to be indented .

Your citations need hanging indents, which you can make with the ruler tool. Google; William Antonelli/Insider

How to use google docs' apa format templates.

While you can format your paper manually, Google Docs also offers two different APA templates — one for APA 7, and another for APA 6. These templates will let you meet most of the APA guidelines right away, but you'll probably still need to change some of it.

To use one of these templates:

1. Head to the Google Docs homepage and click Template gallery in the top-right.

2. Scroll down the templates page until you reach the Education section. In this section, click either Report [APA 6th ed] or Report [APA 7th ed] .

3. A page will open with an APA format paper already written in fake Lorem Ipsum language. Most of the formatting is there, so you just need to replace the pre-written words with your own.

You can find these templates in the mobile app by tapping the plus sign icon in the bottom-right, and then selecting Choose template .

On February 28, Axel Springer, Business Insider's parent company, joined 31 other media groups and filed a $2.3 billion suit against Google in Dutch court, alleging losses suffered due to the company's advertising practices.

• Main content

18 Google Scholar tips all students should know

Dec 13, 2022

[[read-time]] min read

Think of this guide as your personal research assistant.

“It’s hard to pick your favorite kid,” Anurag Acharya says when I ask him to talk about a favorite Google Scholar feature he’s worked on. “I work on product, engineering, operations, partnerships,” he says. He’s been doing it for 18 years, which as of this month, happens to be how long Google Scholar has been around.

Google Scholar is also one of Google’s longest-running services. The comprehensive database of research papers, legal cases and other scholarly publications was the fourth Search service Google launched, Anurag says. In honor of this very important tool’s 18th anniversary, I asked Anurag to share 18 things you can do in Google Scholar that you might have missed.

1. Copy article citations in the style of your choice.

With a simple click of the cite button (which sits below an article entry), Google Scholar will give you a ready-to-use citation for the article in five styles, including APA, MLA and Chicago. You can select and copy the one you prefer.

2. Dig deeper with related searches.

Google Scholar’s related searches can help you pinpoint your research; you’ll see them show up on a page in between article results. Anurag describes it like this: You start with a big topic — like “cancer” — and follow up with a related search like “lung cancer” or “colon cancer” to explore specific kinds of cancer.

Related searches can help you find what you’re looking for.

3. And don’t miss the related articles.

This is another great way to find more papers similar to one you found helpful — you can find this link right below an entry.

4. Read the papers you find.

Scholarly articles have long been available only by subscription. To keep you from having to log in every time you see a paper you’re interested in, Scholar works with libraries and publishers worldwide to integrate their subscriptions directly into its search results. Look for a link marked [PDF] or [HTML]. This also includes preprints and other free-to-read versions of papers.

5. Access Google Scholar tools from anywhere on the web with the Scholar Button browser extension.

The Scholar Button browser extension is sort of like a mini version of Scholar that can move around the web with you. If you’re searching for something, hitting the extension icon will show you studies about that topic, and if you’re reading a study, you can hit that same button to find a version you read, create a citation or to save it to your Scholar library.

Install the Scholar Button Chrome browser extension to access Google Scholar from anywhere on the web.

6. Learn more about authors through Scholar profiles.

There are many times when you’ll want to know more about the researchers behind the ideas you’re looking into. You can do this by clicking on an author’s name when it’s hyperlinked in a search result. You’ll find all of their work as well as co-authors, articles they’re cited in and so on. You can also follow authors from their Scholar profile to get email updates about their work, or about when and where their work is cited.

7. Easily find topic experts.

One last thing about author profiles: If there are topics listed below an author’s name on their profile, you can click on these areas of expertise and you’ll see a page of more authors who are researching and publishing on these topics, too.

8. Search for court opinions with the “Case law” button.

Scholar is the largest free database of U.S. court opinions. When you search for something using Google Scholar, you can select the “Case law” button below the search box to see legal cases your keywords are referenced in. You can read the opinions and a summary of what they established.

9. See how those court opinions have been cited.

If you want to better understand the impact of a particular piece of case law, you can select “How Cited,” which is below an entry, to see how and where the document has been cited. For example, here is the How Cited page for Marbury v. Madison , a landmark U.S. Supreme Court ruling that established that courts can strike down unconstitutional laws or statutes.

10. Understand how a legal opinion depends on another.

When you’re looking at how case laws are cited within Google Scholar, click on “Cited by” and check out the horizontal bars next to the different results. They indicate how relevant the cited opinion is in the court decision it’s cited within. You will see zero, one, two or three bars before each result. Those bars indicate the extent to which the new opinion depends on and refers to the cited case.

In the Cited by page for New York Times Company v. Sullivan, court cases with three bars next to their name heavily reference the original case. One bar indicates less reliance.

11. Sign up for Google Scholar alerts.

Want to stay up to date on a specific topic? Create an alert for a Google Scholar search for your topics and you’ll get email updates similar to Google Search alerts. Another way to keep up with research in your area is to follow new articles by leading researchers. Go to their profiles and click “Follow.” If you’re a junior grad student, you may consider following articles related to your advisor’s research topics, for instance.

12. Save interesting articles to your library.

It’s easy to go down fascinating rabbit hole after rabbit hole in Google Scholar. Don’t lose track of your research and use the save option that pops up under search results so articles will be in your library for later reading.

13. Keep your library organized with labels.

Labels aren’t only for Gmail! You can create labels within your Google Scholar library so you can keep your research organized. Click on “My library,” and then the “Manage labels…” option to create a new label.

14. If you’re a researcher, share your research with all your colleagues.

Many research funding agencies around the world now mandate that funded articles should become publicly free to read within a year of publication — or sooner. Scholar profiles list such articles to help researchers keep track of them and open up access to ones that are still locked down. That means you can immediately see what is currently available from researchers you’re interested in and how many of their papers will soon be publicly free to read.

15. Look through Scholar’s annual top publications and papers.

Every year, Google Scholar releases the top publications based on the most-cited papers. That list (available in 11 languages) will also take you to each publication’s top papers — this takes into account the “h index,” which measures how much impact an article has had. It’s an excellent place to start a research journey as well as get an idea about the ideas and discoveries researchers are currently focused on.

16. Get even more specific with Advanced Search.

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17. Find extra help on Google Scholar’s help page.

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Essay on Google

There was a time when we had to struggle hard to find answers to any typical question. One option was considering books. Can you imagine how difficult it was to read several books just to find answers to some simple questions? Another option was to collect information from people. This was also very annoying and time consuming.

Then came the era of the Internet, which made our life as simple as we can imagine. After the introduction of the internet, the term “Google” became the solution to every problem. All we need to do is search Google and all our problems will be solved in a few seconds.

10 Lines Essay on Google

1) Google is a top-ranked search engine in the world.

2) Google was developed by Larry Page and Sergey Brin.

3) The development was started in 1996 however; the company was officially incorporated on 4 September 1998.

4) The developers initially named Google ‘BackRub’.

5) The name Google was adopted from the word Googol (1 followed by 100 zeroes).

6) Google provides a wide variety of features that help us to stay connected with society.

7) Advertising is a major source of revenue for Google.

8) YouTube, Gmail, Drive are some products of Google.

9) The Page Rank algorithm of Google differentiates it from other search engines.

10) Sunder Pichai is the current CEO of Google.

Long Essay on Google in English

Here, I’m presenting an essay on Google. Every human is well aware of this term but to know the detailed information about this topic you need to go through this essay.

900 Words Essay – Google

Introduction

Many of us are unaware of the wide variety of services offered by Google. However, most of the Google Applications are designed according to users’ needs. This is the major reason Google is ranked as the best company in magazines. They always try to customize their services by keeping users’ requirements as their center.

Google- The Era Of Simplification

Google is a multinational company that provides various internet-based services to customers. It is counted among the top five information technology industries of the world. Although the company is most popular as a search engine. As a search engine, the main motive of Google is to provide the most relevant results of the search. It is the most famous search engine in the world.

The term Google became very popular and significant that it can also be used as a verb. The main aim of Google is to “organize the world’s information and make it universally accessible and useful”. Searching and accessing this information is much easier, only one needs to have an Internet connection. Google makes a huge amount of revenue by advertising.

Evolution Of Google

In 1996, two students of Stanford University, Larry Page and Sergey Brin started developing Google as a research project.

They named the new search engine “BackRub”. The concept of page rank influenced the market. Afterward, they changed the name to Google, which was inspired by the term “Googol” meaning 1 followed by 100 zeroes. They used this term to signify that the large number of information will be provided by the search engine.

 On 15 th September 1997, the Google domain www.google.com was registered. And on 4 th September 1998, the company was officially incorporated. In 2015 Google changed his name to Alphabet.inc which is working as a parent company for Google and its subsidiaries.

In 2001, Eric Schmidt was appointed as the CEO of Google by Brin and Larry Page. In 2015, Sunder Pichai was appointed as the new CEO of Google replacing Larry Page, who is now the CEO of Alphabet.

Features/ Applications Of Google

A wide variety of applications is provided by Google. Some of them are listed below:

• Stay Connected And Updated: Today we can stay connected and updated with society with the help of various features of Google. Any news related to the business market, world news, political issues, etc can be accessed easily using Google. However, it also keeps us updated with the news related to the entertainment industry.
• Get Everything Just By Asking: With the new feature of Google, we need not search everything just by typing. Instead, we can search just by speaking. It is the fastest way of searching.
• Travel Anywhere: Some services like Google Maps allow us to travel anywhere carefree. We need not worry about directions. It also updates us with the traffic. A complete traveling guide is provided by Google.
• Shopping At Fingertip: Apart from shopping online, it also provides the details of the shopping. Tracking your orders, paying the bill online, etc can be done easily. Worries related to bookings are far apart with the emergence of Google. 

Products And Services Of Google

Google offers more than 50 internet services today. It provides many other services but the most popular service is a search engine. Due to which most people know its existence. Some of the most popular products and services of Google are as follows:

• Google Search Engine: The famous service provided by Google is the search engine. It is one of the most widely used search engines in the world. It is available in about 149 languages. The main motive is to provide the users with their search results.
• YouTube: YouTube is owned by Google and is the second most visited website in the world. It is a social media platform developed on 14 February 2015. It allows users to share videos over this platform.
• Google Drive: The Google Drive was developed on 24 April 2012 by Google. It is a file storing and synchronizing service with billions of active users. It offers users 15 Gb of free storage however it does have paid plans for 100 GB, 200 GB, or 2 TB storage.
• Google Chrome: Google Chrome was developed in 2008 by Google. It is a web browser initially developed for Microsoft windows. Web browsers are used to access the world wide web. It is one of the best browsers which provide safe and secure browsing.
• Gmail: The most popular free email service provided by Google is Gmail. It has more than 1.5 billion active users today. It was developed on 1 April 2004, which is now available in about 104 languages. It also provides high storage capacity.

What Made Google Unique From Other Search Engines?

The technique to sort the searched results made Google unique from the traditional search engines.

Google uses a different method of organizing the page. Other search engines rank the results according to the number of times the searched word is mentioned on the page. But the Google search engine introduced another algorithm known as “PageRank” or (PR). According to this, the results are ranked according to the total number of pages linked to it.

This algorithm provides better results and hence helped Google to become the top search engine in the world.

Google is a fast-growing organization that left its competitors behind. Yahoo and Microsoft are the most famous rivals of Google. Not once but twice, Yahoo refused to accept Google as it wanted to expand its own business. Yahoo failed to compete in the market which resulted in a complete shutdown. In most mobile phones especially in India, Google apps are added as inbuilt.

I hope the above given essay on Google would be helpful for you to increase your knowledge.

Read also :

• Essay on Blockchain
• Essay on Internet of Things (IoT)
• Essay on Hyperloop

FAQs: Frequently Asked Questions on Google

Ans. Google Pixel is the first Google-branded phone.

Ans. The headquarter of Google is located in Mountain View, California.

Ans. Craig Silverstein, Stanford’s Ph.D. student, was appointed as the first employee in Google  as the Director of Technology.

Ans. Eric Schmidt was the first CEO of Google.

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The Beginner's Guide to Writing an Essay | Steps & Examples

An academic essay is a focused piece of writing that develops an idea or argument using evidence, analysis, and interpretation.

There are many types of essays you might write as a student. The content and length of an essay depends on your level, subject of study, and course requirements. However, most essays at university level are argumentative — they aim to persuade the reader of a particular position or perspective on a topic.

The essay writing process consists of three main stages:

• Preparation: Decide on your topic, do your research, and create an essay outline.
• Writing : Set out your argument in the introduction, develop it with evidence in the main body, and wrap it up with a conclusion.
• Revision:  Check your essay on the content, organization, grammar, spelling, and formatting of your essay.

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Table of contents

Essay writing process, preparation for writing an essay, writing the introduction, writing the main body, writing the conclusion, essay checklist, lecture slides, frequently asked questions about writing an essay.

The writing process of preparation, writing, and revisions applies to every essay or paper, but the time and effort spent on each stage depends on the type of essay .

For example, if you’ve been assigned a five-paragraph expository essay for a high school class, you’ll probably spend the most time on the writing stage; for a college-level argumentative essay , on the other hand, you’ll need to spend more time researching your topic and developing an original argument before you start writing.

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Before you start writing, you should make sure you have a clear idea of what you want to say and how you’re going to say it. There are a few key steps you can follow to make sure you’re prepared:

• Understand your assignment: What is the goal of this essay? What is the length and deadline of the assignment? Is there anything you need to clarify with your teacher or professor?
• Define a topic: If you’re allowed to choose your own topic , try to pick something that you already know a bit about and that will hold your interest.
• Do your research: Read  primary and secondary sources and take notes to help you work out your position and angle on the topic. You’ll use these as evidence for your points.
• Come up with a thesis:  The thesis is the central point or argument that you want to make. A clear thesis is essential for a focused essay—you should keep referring back to it as you write.
• Create an outline: Map out the rough structure of your essay in an outline . This makes it easier to start writing and keeps you on track as you go.

Once you’ve got a clear idea of what you want to discuss, in what order, and what evidence you’ll use, you’re ready to start writing.

The introduction sets the tone for your essay. It should grab the reader’s interest and inform them of what to expect. The introduction generally comprises 10–20% of the text.

1. Hook your reader

The first sentence of the introduction should pique your reader’s interest and curiosity. This sentence is sometimes called the hook. It might be an intriguing question, a surprising fact, or a bold statement emphasizing the relevance of the topic.

Let’s say we’re writing an essay about the development of Braille (the raised-dot reading and writing system used by visually impaired people). Our hook can make a strong statement about the topic:

The invention of Braille was a major turning point in the history of disability.

2. Provide background on your topic

Next, it’s important to give context that will help your reader understand your argument. This might involve providing background information, giving an overview of important academic work or debates on the topic, and explaining difficult terms. Don’t provide too much detail in the introduction—you can elaborate in the body of your essay.

3. Present the thesis statement

Next, you should formulate your thesis statement— the central argument you’re going to make. The thesis statement provides focus and signals your position on the topic. It is usually one or two sentences long. The thesis statement for our essay on Braille could look like this:

As the first writing system designed for blind people’s needs, Braille was a groundbreaking new accessibility tool. It not only provided practical benefits, but also helped change the cultural status of blindness.

4. Map the structure

In longer essays, you can end the introduction by briefly describing what will be covered in each part of the essay. This guides the reader through your structure and gives a preview of how your argument will develop.

The invention of Braille marked a major turning point in the history of disability. The writing system of raised dots used by blind and visually impaired people was developed by Louis Braille in nineteenth-century France. In a society that did not value disabled people in general, blindness was particularly stigmatized, and lack of access to reading and writing was a significant barrier to social participation. The idea of tactile reading was not entirely new, but existing methods based on sighted systems were difficult to learn and use. As the first writing system designed for blind people’s needs, Braille was a groundbreaking new accessibility tool. It not only provided practical benefits, but also helped change the cultural status of blindness. This essay begins by discussing the situation of blind people in nineteenth-century Europe. It then describes the invention of Braille and the gradual process of its acceptance within blind education. Subsequently, it explores the wide-ranging effects of this invention on blind people’s social and cultural lives.

Write your essay introduction

The body of your essay is where you make arguments supporting your thesis, provide evidence, and develop your ideas. Its purpose is to present, interpret, and analyze the information and sources you have gathered to support your argument.

Length of the body text

The length of the body depends on the type of essay. On average, the body comprises 60–80% of your essay. For a high school essay, this could be just three paragraphs, but for a graduate school essay of 6,000 words, the body could take up 8–10 pages.

Paragraph structure

To give your essay a clear structure , it is important to organize it into paragraphs . Each paragraph should be centered around one main point or idea.

That idea is introduced in a  topic sentence . The topic sentence should generally lead on from the previous paragraph and introduce the point to be made in this paragraph. Transition words can be used to create clear connections between sentences.

After the topic sentence, present evidence such as data, examples, or quotes from relevant sources. Be sure to interpret and explain the evidence, and show how it helps develop your overall argument.

Lack of access to reading and writing put blind people at a serious disadvantage in nineteenth-century society. Text was one of the primary methods through which people engaged with culture, communicated with others, and accessed information; without a well-developed reading system that did not rely on sight, blind people were excluded from social participation (Weygand, 2009). While disabled people in general suffered from discrimination, blindness was widely viewed as the worst disability, and it was commonly believed that blind people were incapable of pursuing a profession or improving themselves through culture (Weygand, 2009). This demonstrates the importance of reading and writing to social status at the time: without access to text, it was considered impossible to fully participate in society. Blind people were excluded from the sighted world, but also entirely dependent on sighted people for information and education.

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The conclusion is the final paragraph of an essay. It should generally take up no more than 10–15% of the text . A strong essay conclusion :

• Returns to your thesis
• Ties together your main points
• Shows why your argument matters

A great conclusion should finish with a memorable or impactful sentence that leaves the reader with a strong final impression.

What not to include in a conclusion

To make your essay’s conclusion as strong as possible, there are a few things you should avoid. The most common mistakes are:

• Including new arguments or evidence
• Undermining your arguments (e.g. “This is just one approach of many”)
• Using concluding phrases like “To sum up…” or “In conclusion…”

Braille paved the way for dramatic cultural changes in the way blind people were treated and the opportunities available to them. Louis Braille’s innovation was to reimagine existing reading systems from a blind perspective, and the success of this invention required sighted teachers to adapt to their students’ reality instead of the other way around. In this sense, Braille helped drive broader social changes in the status of blindness. New accessibility tools provide practical advantages to those who need them, but they can also change the perspectives and attitudes of those who do not.

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Checklist: Essay

My essay follows the requirements of the assignment (topic and length ).

My introduction sparks the reader’s interest and provides any necessary background information on the topic.

My introduction contains a thesis statement that states the focus and position of the essay.

I use paragraphs to structure the essay.

I use topic sentences to introduce each paragraph.

Each paragraph has a single focus and a clear connection to the thesis statement.

I make clear transitions between paragraphs and ideas.

My conclusion doesn’t just repeat my points, but draws connections between arguments.

I don’t introduce new arguments or evidence in the conclusion.

I have given an in-text citation for every quote or piece of information I got from another source.

I have included a reference page at the end of my essay, listing full details of all my sources.

My citations and references are correctly formatted according to the required citation style .

My essay has an interesting and informative title.

I have followed all formatting guidelines (e.g. font, page numbers, line spacing).

Your essay meets all the most important requirements. Our editors can give it a final check to help you submit with confidence.

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An essay is a focused piece of writing that explains, argues, describes, or narrates.

In high school, you may have to write many different types of essays to develop your writing skills.

Academic essays at college level are usually argumentative : you develop a clear thesis about your topic and make a case for your position using evidence, analysis and interpretation.

The structure of an essay is divided into an introduction that presents your topic and thesis statement , a body containing your in-depth analysis and arguments, and a conclusion wrapping up your ideas.

The structure of the body is flexible, but you should always spend some time thinking about how you can organize your essay to best serve your ideas.

Your essay introduction should include three main things, in this order:

• An opening hook to catch the reader’s attention.
• Relevant background information that the reader needs to know.
• A thesis statement that presents your main point or argument.

The length of each part depends on the length and complexity of your essay .

A thesis statement is a sentence that sums up the central point of your paper or essay . Everything else you write should relate to this key idea.

The thesis statement is essential in any academic essay or research paper for two main reasons:

• It gives your writing direction and focus.
• It gives the reader a concise summary of your main point.

Without a clear thesis statement, an essay can end up rambling and unfocused, leaving your reader unsure of exactly what you want to say.

A topic sentence is a sentence that expresses the main point of a paragraph . Everything else in the paragraph should relate to the topic sentence.

At college level, you must properly cite your sources in all essays , research papers , and other academic texts (except exams and in-class exercises).

Add a citation whenever you quote , paraphrase , or summarize information or ideas from a source. You should also give full source details in a bibliography or reference list at the end of your text.

The exact format of your citations depends on which citation style you are instructed to use. The most common styles are APA , MLA , and Chicago .

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Erin Wright Writing

Writing-Related Software Tutorials

How to Add Citations and a Bibliography in Google Docs

By Erin Wright

This tutorial shows how to add citations and a bibliography in Google Docs. First, we will enter the source information. Then, we will add in-text citations. Finally, we will create a bibliography (also known as a Works Cited list or References list).

Table of Contents

How to Enter Sources

How to add in-text citations, how to create a bibliography.

Watch all the steps shown here in real time!

Explore more than 200 writing-related software tutorials on my YouTube channel .

Let’s get started…

• Select the Tools menu.

• Select Citations from the drop-down menu.

• Select MLA , APA , or Chicago Author-Date from the style guide format menu in the Citations sidebar. (You only have to make this choice for the first source.)

• Select Add citation source .

• Select the type of source from the Source type menu:
• Book section
• Journal article
• Newspaper article
• Miscellaneous

• Select how you accessed the source from the Accessed by menu. (The options will change according to the type of source you are citing.)

How to Enter Sources Automatically with ISBNs and URLs

If you are citing a book, book section, website, or article from a website, you can use the ISBN or URL to enter the source information automatically.

• Enter the ISBN or URL into the text box and then select the Search button.

• After the source information appears, select the Continue button.

• The source information will be automatically entered into the relevant fields. Manually fix any incorrect or missing information and then select the Add citation source button.

The source will now appear in the Citations sidebar.

How to Manually Enter Sources

If you are citing a journal article, newspaper article, film, TV series, TV episode or miscellaneous source, enter as much information as you have available in the related fields.

• Select the type of contributor and then enter the name in the text boxes. (The type of contributors available will depend on the type of source you are citing.)

• Select Corporation/organization if the contributor is not a person and then enter the name in the text box.

• Select + Contributor if you need to add additional contributors.

• Fill out the remaining fields with as much information as you have available and then select the Add citation source button (see figure 9).
• If the Citations sidebar is not visible, select the Tools menu (see figure 1) and Citations from the drop-down menu (see figure 2).
• Place your cursor in the text where you want to insert the citation.
• Hover your pointer over the source in the sidebar and then select the Cite button.

• If necessary, delete the # or manually enter the page numbers into the citation. (Page numbers are not entered when creating the source because you may cite multiple pages or page ranges from the same source.)

Important Note: Google Docs will include all your sources in the bibliography, even those you didn’t cite in your text.

Therefore, you may want to delete unused sources from the sidebar before creating the bibliography by hovering over the source, selecting the three-dot menu, and then selecting Delete .

Alternatively, you can manually delete those sources from the bibliography later.

• Place your cursor in the text where you want to insert the bibliography.
• Select the Insert References or Insert Works Cited button.

The bibliography will appear in your document. You can manually edit the heading to Bibliography, Works Cited, Reference List, or List of References as necessary.

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Title: leave no context behind: efficient infinite context transformers with infini-attention.

Abstract: This work introduces an efficient method to scale Transformer-based Large Language Models (LLMs) to infinitely long inputs with bounded memory and computation. A key component in our proposed approach is a new attention technique dubbed Infini-attention. The Infini-attention incorporates a compressive memory into the vanilla attention mechanism and builds in both masked local attention and long-term linear attention mechanisms in a single Transformer block. We demonstrate the effectiveness of our approach on long-context language modeling benchmarks, 1M sequence length passkey context block retrieval and 500K length book summarization tasks with 1B and 8B LLMs. Our approach introduces minimal bounded memory parameters and enables fast streaming inference for LLMs.

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Essays on Google

When it comes to writing an essay, the topic you choose is one of the most important decisions you'll make. Not only does it set the tone for your entire paper, but it also determines the level of interest and engagement from both you and your audience. With the endless possibilities available on Google, choosing the right essay topic can be overwhelming. However, with the right approach, you can find the perfect topic that will captivate your readers and showcase your writing skills.

Choosing the right topic for your essay is crucial for several reasons. First and foremost, it sets the stage for the entire piece. A well-chosen topic will not only pique the interest of your readers but also make the writing process more enjoyable for you. Additionally, the right topic allows you to showcase your knowledge and passion for a particular subject, which can be beneficial in academic and professional settings. Finally, a well-chosen topic will make your essay stand out from the rest, leaving a lasting impression on your audience.

When it comes to choosing the perfect essay topic, there are a few key factors to consider. First, consider your audience. What are their interests and preferences? Second, think about your own interests and expertise. Choosing a topic that you are passionate about will make the writing process more enjoyable and authentic. Finally, consider the scope of the topic. Is it too broad or too narrow? Finding the right balance is crucial to crafting a compelling essay.

Recommended Google Essay Topics

Here is a list of recommended essay topics to inspire your next writing endeavor. These topics are divided into various categories to cater to a wide range of interests and preferences.

Science and Technology

• The impact of artificial intelligence on the future of work
• The ethical implications of genetic engineering
• The role of technology in addressing climate change
• The future of space exploration
• The rise of renewable energy sources

Social Issues

• The effects of social media on mental health
• The impact of globalization on cultural diversity
• The role of education in reducing poverty
• The challenges of immigration and integration
• The importance of gender equality in the workplace

Health and Wellness

• The benefits of mindfulness and meditation
• The impact of nutrition on mental health
• The rise of alternative medicine and its implications
• The importance of mental health awareness
• The role of exercise in maintaining a healthy lifestyle

Environmental Issues

• The impact of plastic pollution on marine life
• The importance of conservation and wildlife preservation
• The role of sustainable living in combating climate change
• The effects of deforestation on the environment
• The future of renewable energy and its implications for the planet

Arts and Culture

• The evolution of hip-hop music and its cultural impact
• The influence of social media on modern art and creativity
• The role of literature in shaping society
• The impact of technology on the film industry
• The significance of cultural diversity in the performing arts
• Impact of technology on education
• The role of standardized testing in education
• The benefits of online learning
• The effectiveness of homeschooling
• The importance of arts education
• The impact of student debt on higher education

Choosing the perfect essay topic is a crucial step in the writing process. With the right approach and a bit of creativity, you can find a topic that both captivates your audience and showcases your expertise. Whether you choose a topic from the recommended list above or explore other options on Google, remember to consider your audience, your interests, and the scope of the topic. Happy writing!

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A research on google's code of conduct and decision making, case study: google search engine, the contributions of google inc, google and its workplace, google: about company, products, key learnings etc., google: short history, iphone vs android products: compare and contrast, effective global business: analysis of google case, analysis of google in relation to its expansion in china, rhetorical "is google making us stupid" by nicolas carr, critical response on "is google making us stupid" by nicholas carr, case analysis: google, apple, and facebook battle for our internet experience, review on google algorithm, from mistake to goldmine – creation of gmail, the google way of attacking problems, the use of symbols in the communication process, how google’s rankbrain algorithm affects seo in 2016, first product critique: google glasses, review on google chrome, relevant topics.

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