how to address audience in presentation

20 Presentation Tips to Keep Your Audience Engaged from Start to Finish

Business | Marketing | Nonprofits | Students | Teachers

By kai tomboc - january 14, 2020.

Losing the audience’s attention is one of the most painful challenges for anyone making a presentation.

Halfway through your presentation, you notice that a couple of audience members are getting restless. The people at the back seem bored as they look down on their phones, and one of them just yawned (ugh!).

You start to feel that you failed to engage your audience. You wonder if you’re the problem. Are you a boring presenter? Perhaps you’re stuffing too much information in your slides.

Master audience engagement with these presentation best practices

From engaging product demos to presentation decks that stand out, read on for 20 valuable tips to keep your audience excited to hear more from you.

What makes a great presentation?

Before you get started, it pays to know what makes an excellent presentation.

1. It informs your audience by providing reliable information.

People want to be informed. They want to learn something new. For this reason, you should look for reputable links. The information should be as recent as possible, and at least less than a year old.

Your research work doesn’t need to be from online sources. You could also cite printed sources from the library. Double-check all of your sources and make sure they have substantial research and statistics to back them up.

2. It persuades your audience to take action.

A presentation should be persuasive. This is especially true for business presentations and product demos. You might also want to appeal to your readers through emotions.

3. It educates your audience and empowers them to make informed decisions.

Presentations are, by nature, educational. You might be introducing your audience to a new idea, product, or service.

4. It instructs your audience in a clear, compelling way.

A presentation should be instructional. Organize your presentation as clear and concise as possible, so your audience will be able to digest your information more effectively.

5. It inspires your audience by being memorable.

A good presentation motivates an audience to act on things that they’ve been meaning to do after hearing you speak or present.

20 best pactices for visually-appealing, convincing presentations

With all that in mind, here’s a list of useful best practices and tips for presentations that stick.

1. Know your target audience.

Your target audience is the demographic that you’re aiming to convince, educate, or inspire with your presentation. This crucial step helps you craft a presentation that resonates with your intended audience.

For instance, if you’d like to educate teens, create a presentation that appeals to their age group. Make your presentation more upbeat, and use pop culture references and images that they can relate to.

On the other hand, if your target audience spans middle-aged professionals, your presentation should be straight-to-the-point and based on facts. These professionals are typically results-oriented, and they want to get to the heart of the matter right away.

By and large, getting to know your target audience enables you to create a presentation without wasting time on uninterested demographics.

2. Create an outline.

Your next step is to create an outline of your presentation. It will help ensure order in your presentation and present facts and sources as effectively and efficiently possible.

It’ll also help if you assign a subtopic for each slide. Let’s say your main topic is the American Civil War. The war lasted roughly four years, and if you delve into it without any organizational structure, your audience will end up confused. Sort your slides according to year and the important events that took place. The same applies to any topic.

3. Start with a memorable introduction.

Opening a presentation with “My name is .. ” or “I’m here to talk about..” are less likely to make your presentation memorable and engaging to your audience.

So how do you keep everyone glued to your presentation with a powerful, memorable opener?

Share an anecdote, ask an intriguing question, or get people’s energy up with a short activity.

Next, make your opening slides as eye-catching as possible. In your opening slide, use bold fonts. Add visuals like gifs or an animated infographic.

Finally, provide an overview of your presentation in the introduction slide. An overview that meets your audience’s expectations of your presentation helps keep an audience absorbed and attentive from start to finish.

4. Eliminate clutter in your slides.

Avoid overcrowding your slides with images or graphics. Although it’s fine to use visuals to complement your slides, the keyword here is “complement.”

Too many photos will make your slides look cramped. Take a minimalist approach to your slides. For images and graphics, use them sparingly and thoughtfully.

Don’t be afraid of white space in your slides. Consider readability first, visual appeal second.

5. Use pictograms.

Lengthy presentations could get boring in the long run. So if you want to keep your audience’s attention, you will need to make your presentation attractive and easier to understand.

Enter pictograms !

Pictograms express information, ideas, or messages through images, signs, or symbols. Also, they can help simplify complicated concepts.

6. Be thoughtful of your color scheme.  

Your choice of colors can have an impact on your audience’s mood and perception of your presentation. It may not be evident at first glance, but your presentation colors can draw a particular set of feelings from your audience. Orange looks more carefree than beige, right?

Here are some quick tips to help you pick the right color combination for your presentation:

• Choose a color scheme that matches your presentation’s theme. For example, if you’re about to present a serious topic, consider somber, dignified colors like white, black, or brown. But if you want your presentation to be more upbeat, use lighter hues like yellow and orange. 
•  Use your brand colors to raise brand awareness and recognition. 
• Stick to 2-3 colors. Joint research by Adobe and the University of Toronto revealed that most people prefer a combination of 2-3 colors. A good rule of thumb is not to use more than four colors. When using more than 3-4 colors, go for shades, tones, and tints of your original colors like the example below.

7. Focus your audience’s attention using data visualization.

Presenting statistics and percentages in writing can be a challenge to use in your presentation. For this reason, consider data visualization.

For example, graphs and charts are often used to highlight comparisons in data. You can also use them to inform your audience of a specific data point.

It’s worth noting that a poorly-designed graph or chart could ruin your presentation if proven false or shabbily done. Make sure that your data are correct, and your diagrams or charts are correctly labeled. Don’t just use pie charts because they look hip and smart. You have to learn how to choose the right chart or graph to visualize your data.

8. Use presentation templates.

Templates often take a bad rap because they’re perceived as limiting, sapping one of creative freedom. However, templates shouldn’t be perceived this way.

Think of templates as frameworks or a set of building blocks that you can tinker with as you create your presentation. Without a templated structure, you’ll likely waste a lot of time and resources making your presentation from scratch.

For example, use infographic templates as a way to make your presentation more engaging (minus the time-consuming task of making a presentation from scratch. The process infographic template below is perfect if you’re explaining a process in one of your presentations.

9. Try the duotone effect in your presentations.

The duotone effect is the use of two contrasting colors to create dramatic, visually pleasing results. Thus the name duotone.

This design style is gaining popularity with designers and non-designers alike. Learn more from this quick duotone tutorial via Adobe .

10. Show, don’t tell.

Stories are a powerful medium to get your audience to sit up and listen to you. For this reason, aim to “show” rather than “tell” your audience about a topic, insight, or idea.

For example, don’t just state facts or figures about the dangers of not investing in their retirement. Instead, share the story of someone you know who failed to plan for their retirement, nudging your audience towards making their own conclusions or insights.

Don’t bombard your audience with too much information all at once. Avoid jargon or complex concepts without sharing a story that’ll resonate with them. With compelling storytelling, you can create anticipation and then slowly build up to your key points.

11. Incorporate infographics into your presentation.

Infographics are valuable presentation tools because they combine visuals and text. As a result, you can communicate with impact.

Furthermore, infographics make your presentation more memorable. How?

A relevant image paired with informative text helps people retain 65 percent of the information three days later — a stark contrast to presenting text-only content where someone’s likely to remember only 10 percent of the information.

Here are a few guides and tutorials when creating infographics for your next presentation:

• Guide to Making Infographics from Scratch (guide)
• 5 Ways to Use Call to Action in Your Infographic to Boost Audience Engagement (video)
• How to Write Sharp, Compelling Infographic Copy (guide)

Easelly Pro Tip: Divide long infographics into smaller segments. Add an infographic section for each presentation slide. If you’d like to raise the bar further for your presentation, try animated infographics to make your slides come to life.

12. Avoid using bullet points.

Bullet points are great tools to emphasize tips, features, or steps in lists. However, it’s best to avoid them in presentations because they don’t help your audience retain information.

Research even supports this recommendation. In 2014, the International Journal of Business Communication published the results of their research —   The Use of Visualization in the Communication of Business Strategies: An Experimental Evaluation .

The researchers wanted to learn whether the use of visuals is superior to text (a bulleted list to be specific) in communicating the strategy of the financial services branch of an international car manufacturer.

The researchers concluded the following:

“Subjects who were exposed to a graphic representation of the strategy paid significantly more attention to, agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list version.”

Instead of using bullet points, consider using icons or visuals.

Take a look at the example below. Which do you think will likely get the audience’s attention and be more memorable after the presentation?

13. Choose fonts that are easier to read.

The quality of your font could affect your audience’s reaction to your presentation. Don’t just use the first standard font that pops up in your presentation editor.

Your font should match the mood and intent of your presentation. If you want your presentation to appear casual, choose a font that gives off a similar feeling.

14. Use contrast in your presentation.

Check for contrast between your texts and presentation background to ensure readability. Make it a point to distinguish one from the other.

It’s also worth noting that you are going to show your presentation to a group of people. Depending on the seating arrangement, viewers at the back may find it hard to read your presentation. Make sure that your fonts are of the appropriate size. That way, none of your audience members will have to struggle reading your slides.

15. Consider gifs and memes

Gifs and memes are popular media tools for a good reason. You could incorporate them into your presentation, and they could add a sense of humor to your topic or pitch.

When using gifs and memes, avoid those that could be misinterpreted as politically incorrect or culturally insensitive.

16. Create a consistent look and feel in your slides.

Choose a theme for your presentation templates, and stick with it ’til the end.

This doesn’t mean that you should be boring or dull with your presentation. You can add images and infographics, but there should be a sense of consistency in your slides.

Consistency leads to familiarity, which in turn encourages learning and engagement.

17. Ask intriguing questions.

Asking intriguing questions enables you to draw your audience’s attention and highlight key points at the same time.

For example, you are conducting a presentation on the Roman empire. You want to get your audience’s attention, so you raise questions such as what they know about the Roman empire, and how did the Roman empire impact modern society?

The audience may or may not get the right answers, but they will most likely try their best to answer your questions. The resulting exchange of ideas will make your presentation more spontaneous and engaging.

18. Limit to one visual per slide.

Using too many visuals at once will make your presentation appear cluttered. Limit to one visual per slide to help your audience engage more with your text and information.

19. Embrace white space.

White space , also known as negative space, is the space between the lines of texts and visuals in your presentation.  It doesn’t have to be  white  as it can also take the color of your presentation’s background. Think of white space as “empty space”. 

It helps improves readability and ensures that your graphics and texts are clear and legible in your presentation. 

20. End your presentation with an excellent call-to-action.

Call-to-action statements are an integral part of any presentation. They compel your audience to take action, and it makes your presentation more interactive.

Here’s a short video explaining how to use call-to-action in infographics (the same principles apply for presentations!):

Say you’re designing a presentation for a new gym you’re managing. You want people to try out the gym and the services you offer. You could incorporate the call to action at the end of your presentation.

“See you at the gym next week?” or “Level up in the New Year by signing up for our free gym membership for a month!” are good call-to-action statements that you can use.

Ready to start creating your presentation?

We’ve got your back if you need help with your visuals and infographics for your next presentation.

Use our simple infographic maker tool or hire one of our infographic design pros for custom infographics and animated infographics .

Here’s to a stellar presentation – we’re rooting for you!

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15 Essential Presentation Techniques for Winning Over Any Audience

• The Speaker Lab
• April 13, 2024

Table of Contents

Ever found yourself standing before an audience, your heart racing? That’s the moment when knowing effective presentation techniques can prove to be your unwavering ally. But what are presentation techniques? And what makes them so powerful? In this article, we’re going to answer those questions.

Before we can talk about presentation techniques, though, we first have to talk about good communication. The power of effective communication isn’t just in what you say. It’s how you say it; it’s in those deep breaths that steady nerves, and in maintaining eye contact. It’s about turning a room full of strangers into an engaged audience hanging onto your every word. When it comes to public speaking, real success comes from mastering non-verbal cues to punctuate our words and using visual aids not as crutches but as tools for engagement.

As you hone your communication skills, you will begin to form effective presentation techniques. Expect rough patches as you get the hang of things, but view them as mere footholds propelling you towards your ultimate triumph. Keep pushing forward.

Mastering Presentation Techniques for Impactful Delivery

Presentation techniques are more than just standing in front of a crowd and talking. They’re about making connections, telling stories that resonate, and leaving your audience with something to remember you by.

Elements of an Effective Presentation

For your presentation to resonate, ensure the visuals are straightforward and supportive, rather than distracting. Your message should be concise yet powerful enough to stick. And let’s not forget engagement; keeping your audience on their toes is key.

• Visuals: Keep them simple but impactful.
• Message: Make every word count.
• Engagement: Interact with your audience, ask questions, make them think.

We’ve all seen those slides crammed with text or charts. When you make your slides, don’t cram information, because nobody wants to squint at tiny fonts or decipher complex graphs while trying to listen to you speak. This resource suggests focusing on clarity and simplicity when designing slides—advice worth taking.

Strategies for Delivering a Successful Presentation

To deliver a knockout presentation, start strong. Grab attention from the get-go with an intriguing fact or story related directly back into the topic at hand. Maintain eye contact across the room so everyone feels included in the conversation. Finally, end on a memorable note, either with a call to action or insight gained during the time together. Leave them wanting more information and eager to learn about the subject matter discussed today.

• The opener: Hook your audience with a relevant fact or anecdote.
• Maintain connection: Eyes up, engage everyone around.
• Closing remarks : Last chance for impact–what’s your mic drop?

As author Lilly Walters once said, “The success of your presentation will be judged not by the knowledge you send but by what the listener receives.” This quote reminds us that the true goal of any speech is the understanding achieved between the speaker and the listeners.

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Engaging Your Audience with Nonverbal Communication

As the name implies, nonverbal communication denotes all of the ways you communicate without using words. This includes eye contact, body language, and facial expressions. Although nonverbal communication might not be the first presentation technique that comes to mind, it’s nevertheless a very powerful tool to have in your arsenal. Let’s take a look.

The Power of Eye Contact, Body Language, and Facial Expressions

Making eye contact isn’t just about looking someone in the eye; it’s about forging a connection. Aim for brief moments of eye contact across different sections of your audience throughout your presentation. Establishing fleeting eye connections across diverse audience segments fosters a sense of trust and keeps them hooked, all while ensuring no one feels on edge.

Body language is similarly important. Stand tall with good posture; it exudes confidence even when you feel nervous. As you grow more confident, mix up standing still with moving around subtly. This dynamic shift holds attention better than being rooted to one spot or nervous pacing. Use your hands to gesture naturally as you speak—it adds emphasis and keeps things lively.

If there’s one thing people can spot from miles away, it’s insincerity. So let those facial expressions match your words. Smile when you share something amusing, and furrow your brow when diving into serious stuff. After all, it’s not just what you say but how visually engaged and passionate you appear while saying it that counts.

Tying these elements together helps you deliver impactful, memorable talks. When done right, folks will leave feeling more connected, understood, and fired up by your presentation, all thanks to your techniques.

Designing Compelling Presentation Materials

Knowing how to design engaging presentation materials is one technique you can’t do without. Far from mere embellishments, these implements are crafted to hammer your message home. Hence, it’s vital to select these aids with great care and discernment.

Tips for Creating Effective Slides

When it comes to crafting slides, think of each as a billboard advertisement for your idea. You want it clear, impactful, and memorable.

• Keep it simple : One idea per slide keeps confusion at bay and attention locked in.
• Use bullet points : Break down your points so your audience can track.
• Pick a font size : Generally speaking, bigger is better.
• Use color : Harness colors that pop without blinding anyone; contrast is key.
• Use images with purpose : A good picture or chart can help illustrate your point, but keep it relevant and don’t overdo it.

With a few helpful visuals, your presentation can go from good to great. For more on creating slides, check out this link here .

Handling Questions and Interactions Professionally

For some speakers, it’s not the presentation itself that makes them nervous—it’s the Q&A session that follows. This is the moment where you get to shine or stumble based on how well you handle those curveballs from your audience. If you want to round off your presentation well, you’re going to want to learn a few techniques for fielding these questions. Let’s look at a few ways of doing this.

Preparing for Audience Questions and How to Address Them Effectively

Below are six techniques that will help you address audience questions effectively.

• Listen Up : The first rule of thumb is to listen like it’s a superpower. When someone throws a question at you, don’t just hear them out—really listen. Demonstrating this level of attentiveness not only conveys your respect but also affords you a brief moment to collect your ideas.
• Stay Calm : You’ve got this. Even if a question catches you off guard, take a deep breath before diving into your answer. No one expects perfection, but showing confidence matters.
• Practice Beforehand : Before presentation day arrives, think about potential questions folks might ask and prep some responses in advance. Practice makes perfect, after all.
• Vary Your Techniques : Not every question needs an essay as an answer; sometimes short and sweet does the trick. Mix up how detailed or brief your answers are depending on what’s asked.
• Show You Care : If you ever get a question that leaves you stumped, say so honestly—but add that magical line: “Let me find out more and I’ll get back to you.” Then actually do it.
• Appreciate Audience Curiosity : Remember that the reason you audience is asking questions is because they’re interested. So no matter what questions you get, keep engaging with enthusiasm.

Go forth with confidence, knowing not only can these moments boost credibility—they make connections too. So next time when facing down those queries remember to listen hard, stay calm & always engage warmly. With these techniques under your belt, answering audience questions after your presentation will feel much less daunting.

Techniques for a Memorable and Effective Presentation

No matter what topic you cover in your presentation, you can easily add in a story, and more likely than not you can add a little humor too. Together, these two presentation techniques are perfect for making your speech memorable.

Incorporating Storytelling into Your Presentation

One great technique for making your presentation stick is telling stories. Stories have the power to touch people profoundly, especially when they depict relatable experiences. So, when you’re up there presenting, kick things off with a story that ties into your main message. It could be personal, something from history, or even an anecdote that gets your point across. Stories are not just fluff; they’re the glue of your presentation. They make complex ideas digestible and memorable.

Using Humor to Connect with the Audience

Another great way of engaging your audience is by using humor. But here’s the deal—use humor wisely. Keep it tasteful and tied closely to the content at hand so it enhances rather than detracts from your message.

• Pick universal themes everyone can relate to.
• Avoid anything potentially offensive.
• Tie jokes back to your key points to make them relevant.

If humor isn’t your thing, or you’re worried about your comedic timing, it’s perfectly okay to skip the jokes. Especially if you’re new to public speaking, humor can be hard to nail immediately. But as you grow and hone your presentation techniques, consider stretching yourself a bit. By starting small, you can practice using humor to connect with your audience. That is your goal, after all—to leave a positive, memorable impression on your audience.

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Overcoming Public Speaking Anxiety

For some speakers, stepping in front of a crowd to speak causes immediate anxiety. But fear not! Conquering public speaking anxiety is entirely within your grasp.

Techniques to Manage Stage Fright and Boost Confidence

First off, feeling nervous before taking the stage is completely normal. Even Mark Twain admitted, “There are two types of speakers. Those who get nervous and those who are liars.” So take that flutter in your stomach as a sign you care deeply about delivering value to your audience. In addition, consider the following tips as you prepare to hit the stage.

• Breathe Deep: Before stepping up, take some deep breaths. In through the nose, out through the mouth. Feel every muscle relax with each exhale.
• Mind Over Matter: Visualization is key. Picture yourself nailing that presentation, because if you can see it, you can achieve it.
• Keep It Simple: Stick to what you know best; this isn’t the time for surprises or untested waters.
• Pace Yourself: Speak slowly but surely—there’s no rush here.

Believe it or not, acting relaxed often leads to actually being relaxed. Remember when we said mind over matter? Well, it applies here big time. The power pose backstage might just be what turns those nerves into excitement.

So next time you feel stage fright coming on, fight back with these techniques. With these tricks up your sleeve, you’re more than ready. So go ahead, breathe deep, and step onto that stage. You’ve got this.

Using Different Presentation Methods to Engage Your Audience

While learning styles is “ little more than urban myth ,” presenting your material in a variety of ways is a great technique for engaging your audience. By switching it up, you increase your chances of explaining something in a way that clicks with individual audience members. This is especially helpful for more complex topics that might be hard to grasp.

There are three main ways of presenting your material to your audience: through visuals, audio, and hands-on activities.

• Visuals: Use slides packed with images, graphs, and bullet points.
• Audio: Tell stories, play audio clips or engage in discussions.
• Hands-on Activities: Include activities or demonstrations that allow audience members to participate physically.

Making sure everyone gets something from your presentation means considering these techniques when planning content. Not only can incorporating various methods increase audience engagement, but it can also elevate your presentation from decent to memorable.

Essential Tips for First-Time Presenters

Stepping onto the stage or logging into that webinar platform as a first-time presenter can feel nerve-wracking. But fear not! With these tips on how to dress appropriately, arrive early, and make your presentation shine, you’ll be ready to confidently nail that presentation.

Dress Appropriately

Your outfit is your armor. Choose something professional yet comfortable. Whether it’s in-person or online, dressing one notch above what you expect your audience to wear usually hits the sweet spot. Aim for solid colors that won’t distract your audience.

Arriving Early

If possible, arrive at the venue before your audience does. This gives you time to settle in, test any tech gear like microphones or projectors, and take those deep breaths. This extra time also lets you chat with early birds. By connecting with people before taking center stage, you can ease nerves significantly.

Making Presentation Time Count

You only have the audience’s attention for so long. Keep an eye on the clock as you present, but avoid rushing through content. It especially helps to pause after key points, letting information sink in. Your end goal? Leave you’re audience wanting more. You’ll know if you succeeded based on the number of questions you get during the Q&A.

So there you have it—the techniques you need to deliver an engaging presentation. By honing nonverbal communication, like eye contact and posture, you can captivate your audience with your energy. And visual aids? They’re not just ornamental; they help bolster your point and drive it home.

We also learned that tackling audience questions is not an art reserved for the eloquent few but a skill sharpened by preparation and presence. While it takes a little work to nail good storytelling and well-timed humor, the ultimate outcome is worth it.

So while standing before an audience may set your heart racing, know that arming yourself with knowledge and technique can transform not just your presentation, but you yourself. So don’t be afraid to try your hand at these skills; in doing so, you build your own confidence and become a better speaker in the process.

• Last Updated: April 11, 2024

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Make Your Speech All about the Audience

What's the key to a winning speech? It's all about connection.

Steven D. Cohen

The key to delivering a successful speech is showing your audience members that you care about them. You don’t want listeners to view you as a salesperson pitching a product. You want them to see you as a leader who has their best interests at heart.

The good news is that you don’t need to be a mind reader to build a strong connection with the audience. Instead, you can focus on analyzing the audience, using inclusive pronouns, referencing the present, and highlighting the benefits.

Analyze the Audience

Before you can lead your audience, you must know your audience. You must figure out what your audience members care about and why they should listen to you. The best way to gather this information is to conduct an audience analysis.

To begin this process, consider asking the event organizer about the people who will be in attendance. What do they hope to learn? How can you help them achieve their goals? You also can search the Web for recent news stories or social media posts to learn more about the group’s interests and priorities. Once you understand what your listeners care about, you can tailor your message to their specific needs.

Every semester, I challenge my students to conduct an audience analysis to make their speeches resonate with their peers. One student described his classmates as a small global gathering that includes young and old, female and male, undergraduate and graduate students. “To say we are united by public speaking is too broad; the class includes both those who fear [public speaking] and those who relish it,” wrote the student. “We are united specifically by our belief that it is important.”

This analysis is effective because the student is able to connect his own beliefs with the audience’s beliefs. The student acknowledges the tremendous diversity of the audience, but doesn’t dwell on it. Instead, he focuses on what unites everyone in the room — the belief that public speaking is important.

Remember to conduct a thorough audience analysis — even when you’re pressed for time. The information you gather will help you determine how to get and keep your audience’s attention.

Search all Communication programs.

Use Inclusive Pronouns

One of the easiest ways to bond with your audience is to use inclusive pronouns like we , our , and us instead of you and your . As Shel Leanne points out in the book,  Say It Like Obama: The Power of Speaking with Purpose and Vision , these words help to “send the message that the speaker and those listening are on the same team, in the same boat, facing the same fate.”

I often use inclusive language when telling my students about upcoming speech assignments. When students express concern about delivering a speech, I say: “I know speaking in public can be nerve-racking, but we’re all in this together. We’ve prepared for this moment for the past few weeks, so I know we have what it takes to deliver amazing speeches.” Although I personally may not deliver a speech, I want my students to know that I am on their side. Using inclusive language helps me demonstrate that I care about my students and understand what they are facing.

There is a big difference between saying, “ You  must solve this problem” and “ We  must solve this problem.” The first statement makes the audience responsible for solving the problem; the second implies that the speaker will work  with  the audience to solve the problem. Don’t tell your listeners what they should do. Instead, use inclusive language to explain what you all can accomplish together.

Reference the Present

Another way to connect with your audience is to reference the present. Although listeners may think about the past and future during your speech, they will spend most of their “thinking time” trying to link your ideas to their current needs and challenges. Think about the issues your audience currently faces and find ways to address those issues during your speech.

Let’s say you are invited to give career advice to a group of college seniors preparing for end-of-semester exams. What could you say to make the students listen to you? Here is one possibility:

I know you’re looking forward to finishing your finals so you can hang out with your friends and enjoy the summer. I was a college student not too long ago. I know how it is. But I hope we can talk for just a few minutes about one simple question: “What’s next?” Today, I want to offer some suggestions to help you use what you’re studying to land a great job.

This introduction is compelling because it connects the topic of your speech to the students’ current, primary concern—studying for finals. Initially, the students may not want to think about their postcollege plans, but they will be more apt to listen once you demonstrate that you “know how it is” and you’re willing to help.

Highlight the Benefits

A final technique is to highlight the benefits of supporting a particular idea. According to Nick Morgan, author of  Before You Open Your Mouth: The Keys to Great Public Speaking , speakers must keep their audience members’ needs top of mind:

Audiences begin speeches asking “why” — why should I care, why is this important … If the speaker is successful—and it’s a million to one shot against — the audience will end up asking “how” — how do I implement this idea, how do I make this my own … That’s the speaker’s job: take the audience from “why” to “how.”

Let’s say you are speaking to a group of colleagues about volunteering at a local homeless shelter. Everyone knows that helping the homeless is important. Nevertheless, you are more likely to make your message resonate if you emphasize the specific benefits of volunteering. You could say:

I invite you to join me at our local shelter to prepare lunch for some of the homeless people in our community. This is a perfect opportunity for us to get to know one another and do something to make us feel good about ourselves. I’m pretty sure we’ll laugh a lot as we figure out how to run the kitchen!

In this example, the speaker highlights the benefits of participating, rather than emphasizing that volunteering at the shelter is the “right thing to do.” Who wouldn’t want to have a great time while serving the community?

Your listeners will pay attention if you make your speech all about them — so be sure to keep the audience at the forefront of your mind. If you maintain an audience-centered approach, your listeners will reward you with appreciation and applause.

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About the Author

Steven D. Cohen is an internationally known expert on leadership communication, executive presence, and persuasive speaking. He is an accomplished scholar and dynamic trainer who has brought research-based insights to companies in a wide range of industries. Cohen is well known for helping leaders communicate with confidence, influence, and authority.

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35 Powerful Presentation Phrases in English for Engaging Your Audience

Your palms are sweating. 

For a moment, your mind goes blank. 

All eyes are on you.

That moment right before you start presenting – as you take in your audience – is usually the scariest. The nervousness lessens with practice, but even the most frequent public speakers still get butterflies in their stomach sometimes. Whether you’re facing an entire room of people or looking at everyone through your laptop screen, giving a presentation can still be intimidating – or exciting, once you move beyond the fear. 

There’s an extra layer of challenge too if you have to speak in your non-native language. For a more professional-sounding and engaging presentation, we’ve compiled some of the most useful English presentation phrases below.

We’ll also explore what else you can do to make even more of an impact on your audience. With the right intonation, body language, and gestures, you’ll really be able to catch their attention and emphasize your points. 

If this sounds interesting to you, you should check out the Creativa business meeting mastery course . There’s an entire video episode about giving a stunning presentation. You’ll learn about how to structure your ideas, deliver a report, and conclude a discussion. It covers not only fluent native phrases but also body language demonstrations that you can apply to your work right away. 

On top of this, the course has plenty of other engaging, high-quality video episodes that help you present your best self in English. Curious about it? You can access a free video here . 

Delivering a Powerful Presentation 

To lay the groundwork for your presentation in English, here’s what you’ll have to do first:

Consider the audience  

You’re probably always going to need slides, but every presentation will be different – and the audience that you’ll be presenting to won’t always find the same points interesting. Because of this, you’ll have to tailor your message to them. What style of presentation would be a good fit? For example, some audiences would want to see a lot of number-crunching, while others might be looking for more personal storytelling .

Prepare a structure 

Structure is key in presentations. People have short attention spans, and they can be forgetful. At the end of the day, your goal is for them to remember at least the main points in your presentation. What message do you want to convey? Since you might be discussing a lot of information, you can make it more digestible by ensuring that there’s a logical progression and then ending with a summary. 

Whatever your topic is, it’ll benefit from having a well-defined structure to guide your audience from start to finish. For a cheat sheet on this, scroll down here to download a free PDF worksheet with exercises about structuring your presentation so you can be clear and convincing. This way, you can have a presentation that’s strong in all sections – beginning, middle, and end. 

Key Business Phrases

Once you’ve decided on the style and message of your presentation, you can take it up a notch by including certain English presentation phrases all throughout. Let’s break it down from start to finish: 

Introduction

This is when you’ll be warming up your audience before you proceed to your main points. 

Greeting the audience

If you’re presenting to people who aren’t too familiar with you, you can quickly introduce yourself and mention your role or company. 

• Good morning, everyone. I’m glad to be able to present to all of you. 
• Hello, everyone! It’s nice to see all of you today. I’m [name], the [position] from [company].

Describing your topic

After greeting the audience, you’ll be explaining to them what your presentation is all about. To set their expectations, you might show them an outline of the talk and mention if there’ll be any activities such as breakout discussions.

• I’ll be talking about…
• I’ll be talking about our financial metrics over the past year.
• The topic of this presentation will be…
• The topic of this presentation will be major trends in the logistics industry.
• I’ll be discussing first the [first topic], next [second topic], and finally [third topic].
• I’ll be discussing first the project’s ideation process, next our initial trial, and finally, presenting our results.

Addressing questions and technical concerns

People might be wondering if they can ask questions during your presentation, so you can clarify this at the start. If you’re providing handouts or presenting online, it’s useful to ask people to alert you about any technical concerns. 

• Please feel free to ask any questions during the talk.
• For questions, there will be a Q&A section at the end.
• Can all of you see and hear me properly? Please let me know if you have any technical difficulties during the presentation.  

The body will make up the bulk of your presentation. Ideally, you would go through each of your points logically while letting your audience know when you’re moving on to the next section. 

The longer your presentation, the more important it is to use sequencing phrases. These act as cues that let your audience know where you are in the presentation. You can think of these as similar to detour signals that make the audience much more likely to get your meaning. 

• First, let’s discuss the…
• First, let’s discuss the initial spark for this idea.
• Moving into [the next item / point] …
• Moving into item 4, we can see that this is a major pain point for our target market.
• This leads us to the next…
• This leads us to the next section, where we’ll be looking at the facts and figures.

Linking is closely related to sequencing. Similar to writing, you can have a smoother presentation by connecting your ideas rather than suddenly jumping from one point to another. You can also refer back to points that you’ve mentioned before to make your presentation more cohesive. 

• In connection to what I said earlier…
• In connection to what I said earlier about growing our online presence, we can now look into potential social media campaigns.
• What this means is…
• What this means is that most of our growth is coming from a certain sector. Let’s analyze the data for this in the next section.
• This ties in with…
• This ties in with our survey findings about user reactions. I’ll go into detail about changes we’ve made to the app as a result.

Giving examples

To fully convey your point, you can bring up specific examples and case studies. These are much more memorable as well as engaging because you can tell these in the form of a story.

• For example…
• For example, costs were reduced significantly when we switched to the following materials.
• To demonstrate this point…
• To demonstrate this point, I’ll be showing you a video of a business that used this problem-solving method.
• Here’s an example of…
• Here’s an example of a seasonal product that our customers loved.

Showing visuals 

Visuals naturally attract people’s attention. If you’re using slides for your presentation, take the opportunity to include images, diagrams, infographics, or even charts. 

• As you can see from this…
• As you can see from this photo, we’ve redesigned our office space.
• Here’s a diagram / picture / chart that shows…
• Here’s a diagram that shows a high percentage of people are comfortable with online shopping.
• If you look at this…
• If you look at this infographic, you can see that the new color palette comes off as fun and casual.

Citing data

Citing data from research makes your presentation more persuasive. When you’re talking about results that you’ve achieved, try to bring up actual numbers – this can go a long way towards impressing your audience. 

• According to this study…
• According to this study from [journal], 65% of eCommerce companies are looking for more efficient payment methods.
• Based on our research…
• Based on our research, the most enthusiastic buyers of wellness products in this city are in the 20 to 30 age range.
• Looking at the data…
• Looking at the data, you’ll notice that there’s been an 18% spike in sales since we migrated our platform.

Restating an idea

Sometimes you’ll want to restate an idea so it’s easier to understand. This also serves to emphasize it. Because of the repetition, people are more likely to remember it compared to if you’d only mentioned it once. 

• In other words…
• In other words, partnering up with this client can make our operations more efficient and seamless.
• Another way of saying this is…
• Another way of saying this is that there might actually be more demand than supply by next year.
• What I mean is…
• What I mean is we’re already more than halfway to our business objective.

Handling technical issues

When you’re presenting on video call, all kinds of glitches can happen. Someone might have connection issues, you might have to figure out an app feature you’ve never used before, or background noises might keep interrupting your call. The phrases below can be very handy in these kinds of situations.

• If you can’t hear me, can you type in the chat, please?
• Could everyone mute their mic? There’s a lot of background noise.
• Sorry. The call dropped. I’m back through.

Concluding the Presentation 

By this time, the hardest part is already over! Still, you’ll have to wrap up your presentation nicely by going over the key takeaways during the conclusion. Your audience might also have questions that they’ll want you to address.

Summarizing the presentation

Out of everything that you’ve discussed, what would you like people to get out of it? A short summary towards the end serves to highlight your main ideas. 

• To wrap up…
• To wrap up, I’d like to point out three major takeaways.
• As a summary…
• As a summary of this report update, I would say we have seen a positive uptick in our workflow and productivity.
• All in all…
• All in all, we believe we’ve seen good results for this stage of our progress.

Thanking the audience

Similar to your greeting at the start, it’s common to address your audience again towards the end by thanking them for their time. 

• Thank you for listening!
• Thank you to everyone for being here. 
• I’d like to thank you all for coming here.

Addressing questions

If you’re open to questions from your audience, you can have a short question-and-answer session after your presentation. 

• Do you have any questions or clarifications?
• Feel free to ask me about any of the points I made during the presentation.
• Let me know if you have any questions. 

Practice is Crucial

When you’re all set with the content of your presentation, the next step is to practice your delivery. Regardless of how well you know the topic of your presentation, practicing it at least once will help you be more confident. You’ll discover potential issues that you can fix too before you go live. 

Do a run-through

The most basic way to practice is to do a run-through of your entire presentation . Set a timer on your phone, open up your slides, then start talking – all while imagining that you’re already presenting to your audience. Since you’re acting as if it’s in real-time, this means avoiding any pauses where you have to look up information. 

A run-through can pinpoint any weaknesses in your presentation, and you’ll notice any parts where you might be uncomfortable talking. You’ll also be able to see how much time you’ve spent so you can pace yourself accordingly.  

Record yourself

A more intensive version of the run-through basic would be to record yourself presenting. You can either record your voice or take a full video of yourself. People often notice that they use filler words a lot such as “um” or “uh.” You’ll also be able to check your pronunciation and whether you sound confident and natural all throughout.

Since body language can make or break your delivery, watching a video of yourself presenting is an incredibly effective way to improve your performance. Do your facial expressions match what you’re saying? Are you maintaining good posture throughout and making efforts to connect with the audience?   

When you combine a confident, approachable body language with the right business vocabulary, your ideas shine through better than ever. You can get a play-by-play of how exactly to do this with the Creativa business meeting mastery course . It features video sections that are all about making powerful transitions and expressing your points clearly during presentations. You’ll learn about specific native English phrases and gestures so you can move fluidly from one idea to the next. 

Together with the other episodes, the course dives deep into how you can be a strong communicator during professional meetings. For a preview, check out this free episode .  

Presenting on Video Call

Technical issues happen often enough in face-to-face presentations, but they’re even more frequent during video calls. To avoid any awkward delays when you’re presenting, get comfortable with the platform that you’ll be using. 

If it’s a face-to-face presentation, double-check your slides and make sure any images or videos are showing properly. For video calls, try doing a test call on the app or even call up a friend to practice. You can also get familiar with the app’s basic features, such as screen-sharing or inviting people to breakout rooms. 

But sometimes, even when you’ve practiced your presentation perfectly on video call, the unexpected can still happen. Scroll down here to download a free worksheet that we made precisely for dealing with technical issues in presentations. You’ll get an extensive list of English phrases to use for all sorts of video call glitches, along with practical tips for handling them in the moment. With enough preparation, you’ll be able to roll with surprises and conquer even video call presentations. 

Let’s explore some of the most common glitches (and how you can deal with them gracefully!):

Situation 1: You’re having a hard time hearing other people because of their laggy connection. 

For a presentation to work, everyone needs to have a decent internet connection. If someone’s connection drops, they won’t be able to see or hear you properly, and you won’t understand what they’re trying to say, either. In this case, let them know right away that you can’t hear them. You can also ask them to talk to you over chat instead. 

Example Phrases:

• [Name], you’re cutting in and out. Would you mind reconnecting?
• Audio problems – can you type it on chat instead?

Situation 2: You get disconnected from the call. 

In the case that it’s your connection that’s faulty, you might have to disconnect then reconnect your call. This can be awkward because it interrupts the flow of your presentation. Alerting your audience using certain English phrases can reassure them while getting you back on track with what you were saying.

• Sorry, guys, dropped call. But I’m back.
• Connection problems, everyone. Gonna log out and back in. 

Situation 3: People are having a hard time figuring out how to turn on their audio or video.

Another reason why you’d want to be really familiar with the video platform is you might have to coach people when they experience glitches. It’s almost expected that a few people might accidentally forget to turn on their mic while speaking. Alternatively, they might have issues with turning on their camera.

• I can’t see you, [name]. [Give instructions on how to turn on their video.]
• I can’t see you, Fatima. Look for the camera icon and make sure there’s no red line through it.
• Typing in chat: “Make sure your mic’s unmuted.” [Clarify how they’ll know if they’re unmuted.]
• Typing in chat: “ Make sure your mic’s unmuted. There should be no red lines through it.

The best presentations excel in all three areas: content, structure, and delivery. 

Including some of the key English phrases above will upgrade your performance. Aside from setting a professional tone, these English presentation phrases set the pace for your audience so they’re aware of where you are in the discussion. Your message will sound clearer, and your audience will be able to follow your ideas better.

The basic rules for presentations are the same, whether you’re on a video call or stepping in front of a stage. With the tips above, you’re all set to prepare an amazing presentation in English.

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How to Encourage Audience Participation During Your Presentation

Audience Participation is an excellent way to make a good presentation into a stellar presentation. It can also be the scariest. That is why most speakers — even seasoned professionals — avoid asking their audience questions. It is too risky. Or is it?

The truth is that the types of audience participation that most speakers use can come across as cheesy or forced. Also, our audiences have been trained to not interact with us. From the time we are in grade school, we are trained to sit still and listen to the speaker (teacher.) Here is the good news, though. Presenters who get really good at audience participation can boost audience engagement dramatically and make each presentation a positive experience for their audiences.

So below, we’ve organized the tools in three parts. Part one covers different ways to encourage audience participation based on how introverted or stoic your audience is. Then in part two, we cover the best techniques to use during the interactive presentation to boost engagement. Finally, in part three, I cover some additional ideas that you want to avoid because they can be risky. By the way, these are the techniques that most speakers try first. Then, when the technique backfires, it makes the speaker less likely to want to ever try again. Again, though, if you avoid the ideas in part three, you have a strategic advantage over other speakers. As you begin to master these skills, you will be seen as a more professional speaker and presenter!

Special Warning about Post-Pandemic Live Polls and Other Technical Audience Participation Tools.

During the pandemic, virtual event organizers found creative ways to keep their audience’s attention during each virtual event. A couple of these virtual audience engagement tools were live chat and the live polling. The technology was added to try to add more interactive elements to the virtual meeting.

Unfortunately, though, this technology just reinforced bad habits. A good team communicates with each other and shares ideas confidently. And a good presenter creates a conversation with his or her audience. This technology didn’t really help with either of these things. In fact, it probably made communication more difficult. So, be careful about inserting these tools into in-person events. You get a much better result by just interacting with your audience verbally.

The Three Absolute Best Ways to Encourage Audience Participation During Your Presentation.

Some audiences will be eager to participate. We call this type of group an engaged audience. However, other audiences will be more stoic. Remember most audience members have been trained to sit still and be quiet during a presentation. So the ideas below can help you get even the most introverted audience to interact with you.

The process all starts, though, with the goal to create a dialogue with the audience versus a monologue. The longer that a speaker talks without getting the audience to do something or say something, the more bored the audience will be.

So a great technique is to ask the audience a question where they can voice their opinion.

Ask an Open Ended, Opinion Asking Audience Participation Question.

The absolute easiest of these audience engagement strategies is to just turn one of your key points into an opinion-asking question. When you do this, instead of you having to prove your bullet point to your audience… Well, you ask the audience to prove that the bullet point is true.

This technique is really simple if you have a well-developed bullet point that includes a result that your audience wants. Here is an example.

Standard Bullet that Most People Would Use.

• Five or Fewer Bullet Points in a Presentation.

However, this bullet has no result built into it. So, as the presenter, I can just ask myself, “If someone does this action, how will he or she benefit from it?” The answer to that is that the person will become a more concise speaker. So, I just add that to the bullet point.

• Limit Your Presentation to Five Main Bullet Points to Become a More Concise Speaker.

At this point, an open-ended question is easy. I just add the words “In what ways would…” to the front of the statement to make it into a question.

In what ways would limiting your presentation to five main bullets help you design a more concise presentation?

So, if I tell the audience my bullet point, I then have to prove to them that the bullet is true. However, if I ASK the bullet in the form of an opinion-asking question, the audience will then prove my bullet point to me.

Think, Write, Share.

The “Think, Write, Share” activity is a fantastic way to get your group to give feedback to you. Before I explain the technique, let’s discuss why it is valuable. Quite often, especially in training sessions, we really want to ensure that the audience understands what we have delivered. We also want to make sure that the audience retains the information. So, many new speakers will just ask the audience a question about the content. Of course, audience members will often be self-conscious about speaking to the group about content that is still fairly new. As a result, the feedback will be minimal.

A better technique is what we call, “Think, Write, Share.” Have the audience think about the question that you ask. After a few seconds, have them write down possible answers. After the group has written quite a bit of content, only then do you ask them to share the content.

For instance, I often start my presentation classes with a question like, “Think about all of the different physical things that happen to a person’s body when he or she gets nervous speaking. (Pause for a couple of seconds.) After you have thought of a few of these things, write down two or three that occur most often. (Wait for everyone to have at least one item written down.) What were some of the things that you wrote down?”

The beauty of this technique is that we aren’t putting anyone on the spot. If the person wrote something down, then he or she will not likely be uncomfortable reading the thing that they wrote to the group. It is an easy way to get the entire group to participate.

Group Discussion and Reports

A variation of Think-Write-Share is Group Discussion and Report. You basically just divide your audience into small groups of five to six people. You can either give each group a different question or have all of the groups ponder the same question. Then, give them a couple of minutes to discuss their question as a group and come to a consensus. Finally, have one member of the group give a report of their findings.

I often use this technique in classes after I assign an activity where groups will be working independently for some time. For instance, in my leadership classes, we have an activity on group problem solving where each group will be practicing the skill independently of each other. As a result, the groups may finish at slightly different times. So, I’ll have the first group begin to discuss summary questions as a team. As each other team completes the activity, I’ll give them the same questions. Once all of the teams are finished with the original activity, I have all of the groups report on the answer to the question. That way, no group is sitting around doing nothing.

Audience Participation Techniques to Get the Audience to Want to Participate.

Of course, good audience participation isn’t just about asking the right questions. There are also important techniques that you can use to (1) get your audience to answer the questions and (2) get more members of the audience to want to chime in.

Try these ideas.

Once You Ask the Question, Wait for an Answer.

When we ask a question of the audience, we often slip into a strange, Star Trek-like, space-time continuum where time slows down. It is easy for a presenter to ask a question, and then right away, answer the question ourselves. It seems like we have been waiting for a long, long time, but in fact, it has only been a slit-second. Quite often, when we ask a question of the audience, the participants want to think about their answers a little. So, it will sometimes take a little longer to get the responses. Don’t worry. If you asked a good question, they will respond.

If You Get No Responses, Re-Ask the Question a Different Way.

If you get answers different than you were expecting or don’t get any answers at all, take responsibility for the mistake. Something like, “Let me re-ask that question. I don’t think that came out right,” is a good way to get the audience focused on the new question.

Give The Audience Atta-Boys.

One of the most important secrets to getting great participation is to positively reinforce the action that you want to encourage. So, when you ask a question of the audience, you want to do two specific things.

• Give an Atta-Boy : Repeat or rephrase the response and tell the person who gave the response how what he or she said was true. For instance, if I asked what happens to speakers when they feel stage fright, and an audience member said, “faster heart rate,” I might rephrase what he said by saying, “Right, the heartbeat speeds up.” If you think about the risk that the person is taking by speaking out loud, you can see how if we don’t reinforce the comment, the person may wonder if what he said was correct. For instance, if I said, “Hhhmmm… Faster heart rate?” and stopped, most other people in the audience will now not want to take that same risk. No one wants to be embarrassed by the speaker.
• Write It Down : Write down the response on a flip-chart or whiteboard. When people see their words on the board, it makes them think that what they said was important. This little measure will both help you build rapport with your audience and help you remember what everyone said. That way, you can use all of the responses as a way to summarize the concept one final time.

A Few Other Types of Audience Participation that Are Riskier. So Proceed with Caution.

Remember, the goal is to open up lines of communication with your audience. You don’t want to make the audience feel like you are manipulating them or forcing them into a box. So be very careful if you decide to add any of these techniques to future events. These are the types of audience participation that typically turn audiences off.

Rhetorical Questions

These are questions that we ask that have an obvious answer. In fact, in most cases, we don’t really expect the audience to answer. I have to admit, when I was being trained as a speaker, my mentor told me to, “Never ask a question of your audience unless you really want them to answer.” The reason for this advice is that rhetorical questions have a high propensity to be seen as being manipulative. Obviously, if your audience feels like you are trying to manipulate them, they will react negatively.

However, audiences trust speakers who they can relate to. They trust speakers who are like them. So, if you begin your presentation with a statement that everyone in the audience will agree with, it can sometimes build that rapport. For instance, I might start a presentation class with a statement like, “Would you agree that most people have at least some type of public speaking fear?” Another option might be, “Would you agree with me that most business presentations are pretty boring? So if you are just a little more interesting than the last person who spoke, your audience will think you were great, right?”

Yes/No or Show of Hands Question

Personally, these types of questions are not my favorite. I tend to not use these a lot, myself. However, they do have a certain use. This is a great way to call attention to a group that you want to set apart as elite. For instance, if you have the top salespeople stand at the sales convention, you make the ones that had to remain sitting think, “I want to stand up next year!”

One of my friends leads big 300+ person seminars where he charges a nominal fee for attendees to come to the seminar. However, he has a smaller group of attendees who participate in his one-on-one ad group coaching sessions, and they pay an extra fee for this service. Anytime he has new openings in this coaching group, he will recognize the group at one of his big meetings. He will just say something like, “Can I have all of my Platinum Group please stand?” Then as they are standing, he will say something like, “If you have questions about any of the content that I’m covering, make sure and ask one of these folks.”

Basically, by separating out the coaching group, he has generated interest from the audience. Quite often, he will have participants coming to his registration table asking about how to join the group before he has even started to promote it. So, later in the meeting when he hands out the application to the entire audience, he gets more applications returned.

A Contest or Game

If you want to reinforce content that you have shared earlier in your presentation, sometimes a game or contest can add some fun.

Back when I used to do a lot of sales training, I used to use this technique a lot. Salespeople are really competitive. (They also don’t pay attention to training much, LOL.) So, if I had a two-day sales course, I might end the first day with a Jeopardy-style game show. I’d divide the class into a few teams, and the winning team might win gift cards. Obviously, this isn’t going to be the best way to end all meetings, but in certain situations, it works really well.

Use Audience Participation in Your Presentations to Make them Interactive

Regardless of which type of activity you choose, add in some type of audience interaction. It will make your speeches much more fun and interesting!

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8 Public Speaking Techniques to Wow Your Audience

What is the goal of professional speaking?

The goals of professional speaking are to entertain, inform, inspire, and get the audience to take action.

The truth is, in order for your presentation or speech to have its greatest effect you need to be able to entertain and wow your audience.

I’m going to give you 8 presentation skills I use in my speeches to keep my audience on the edge of their seats until the end of my talk.

1) Say Something Right Off The Bat That Connects to The Audience

Let me give you an example of how I open a talk, and you know I’ve given over 5,000 talks and seminars. I almost always open with the same words.

I say, “Congratulations for being here. This means that you are in the top 10% of adults in our society today.”

I say this in Russia, I say it in China, Finland, Canada, and I say it in Atlanta.

“You are among the top 10% of adults in our society today.  Why is that?  It’s because you’re here.  You see, only the top 10% of people in any society ever come to a seminar like this to learn how to be better in some way. The other 90% always have a reason for not being here.”

Then I’ll ask, “How many of you know people who could have been here but had an excuse for not coming?”

Everybody in the audience nods and visualizes and thinks of the person who’s not here, who is usually not a very successful person.

Then I tell them that,

“The fact they are here means that they are in the top 10%.  And by the way, how can you tell who a person really is?  How can you tell what they believe in, what their goals are, and what their hopes, dreams and values are? Can you tell by what they say? Is it what they hope or wish?  No.  It’s only what they do. The fact is that you are here. You’ve taken the actions to be here, and that means you’re in the top 10%.”

Then I’ll say,

“Many of you are thinking that if he knew how much money I’m making, he wouldn’t say I was in the top 10%.  Maybe not, but remember that it doesn’t matter where you’re coming from. All that really matters is where you’re going.  And where you are going is determined by what you are doing at the moment. And the fact that you are here means that you intend to have a great future. Remember that future intention determines present action.”

That’s how I start off.

I’ll even say that I’m going to share some ideas with them, that are practiced by the top 10% of people in this field. I’ll tell them that these ideas can help them to move ahead faster than they ever imagined possible. Then do my best to avoid filler words like um and like, and with this in mind – I launch into my talk.

2) Connect with Emotion

Sometimes when I’m talking to my audiences I will say,  “Tell me, what percentage of people’s thinking is emotional, and what percentage is rational or logical?”

And people will guess for a while, and then they’ll finally say,  “Oh, well it’s 10% logical and 80% or 90% emotional.”

I tell them “No. People’s thinking is 100% emotional.”

What does this mean? This means that people think emotionally and justify logically. The subconscious mind, and our emotions actually function at several thousand times the speed of logic.

For example, you may meet a person and instantly like them. You may find later that there are a lot of reasons for you to instantly like that person. Your emotions acted like a switchblade, instantaneously, but your logic followed after and you figured out the reasons.

3) Tell The Audience How Good They Are

Throughout the talk, I will loop back and say.

“Because you’re in the top 10%, you know this…”

“People in the top 10% like yourself do this…”

“People who aspire to be in the top 10% set goals or manage their time this way.”

So I’m always linking back and telling them that they are in the top 10% and that’s how good they are. Now that’s one way to make it entertaining and enjoyable, because people will all smile and feel happy.

They’re thinking…

“Boy, this guy’s really smart. I didn’t even realize I was in the top 10% until he told me.”

4) Link Back to Your Opening During Your Speech

Starting with a strong opening line or a really good story that you can link and hook your whole talk back into, is very, very powerful.

And I’ve done this year after year.

More on storytelling to come…

5) Relate To The Audience’s Self-Interests

What motivates people to be really interested in your talk, aside from the subject, which many of them may have to be there for?

Many people have told me that they were forced to come to my seminar. They didn’t want to come, because they didn’t think they would learn anything.

So they weren’t there because I was such a wonderful person. They were there because they had to be.

The question you have to ask is, what are the motivations that you need to appeal to so that they will really listen?

Truthfully, I’ve found is that one of the great motivations is self-interest.

That’s why I ask how many people would like to double their income.

They all raise their hands spontaneously.

Then I say,

“Well, in the time we spend together I’m going to give you several ways that you can double your income. These are ways that have been tested and proven by people all over the world. They’ve done these things over and over, and I’ve used them myself to go from rags to non-rags. I’ll give you those same ideas. Would that be a good use of our time together today?”

And they all say,  “Yes! Yes!”

I have their total interest.

If you’re speaking on golf, for example, you ask if they would like to reduce their score by five strokes, every single game consistently.

“Well, I’m going to show you how to do that using psychological and physical techniques.”

6) Entertain Your Audience With Stories

The key to entertaining an audience is stories. Stories are the most important part of a good presentation.

Read this article I wrote if you need help with coming up with great ideas for a PowerPoint presentation .

You can tell very short stories, and they can be your stories or someone else’s stories.

If it’s your personal story, that’s even better.

But if it’s someone else’s story that is just fine.

Start by saying, “I heard a story just the other day.”

And then you tell the story.

Or, “Let me tell you a story,” or “This is something I heard recently that really moved me.”

Whenever you start to tell a story, the whole audience pays 100% attention.

When you’re giving facts and figures and details and strategies, methods and techniques, they will pay a certain amount of attention.

But when you tell a story they will listen intently.

And if you can design your talk around three stories, you’ll be amazed at the response.

Design Your Talk Around 3 Stories

When you think about your talk, remember that “Less is more.”

This should be the basic structure of your talk:

• Your opening
• Your 3 key points

You have a strong opening, first key point, and then a story.

Transition, second key point, and a story.

Transition, third key point, and a story.

Summarize, and then a close.

The stories link it all together. And you can tell stories that are inspiring, or emotional; that make people feel very strongly. You can tell stories that are motivational; that have to do with greater success and achievement as the result of persisting.

7) Appeal To Patriotism, Loyalty or Personal Gain

You can appeal to certain motivations to gain the attention of your audience.

For example:

“Our country is going through great difficulties today and I’m going to give you five things that we have to do to make America once again the land of the free, the home of the brave, and full of opportunity for you, and me, and for our kids.”

So, you have to ask yourself what are the motivations of the people in your audience.

Related: There’s only 1 tip left, if you want more speaker training, check out my best blogs, videos, and courses on the public speaking resource page .

8) Tell the Audience EXACTLY What They are Going to Gain

Great motivation is a desire for gain.

If you can convey to them that they’re going to gain things from your talk, like time, money, or greater success or prestige in any area, then they will be listening and they’ll want to know how they can do that.

A wonderful way you can open a talk, by the way, is you can say “There are three things you need to do if you want to double your income in the next 12 months.”

Then you pause.

The Power of the Pause

When you pause, do you know what happens?

People lean forward and say to themselves,  “I wonder what it is. They wonder what the three things are.”

Then you say,

“The three things are these. You have to be able to do this, and this, and this.”

And then the question they ask in their mind is,  “I wonder how to do that.”

Now it’s almost like fishing…

You just reel them in.

Using any of these tips can help you entertain an audience throughout your entire presentation, no matter how long it is without feeling any speech anxiety . What do you think?

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About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

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How To Engage An Audience In Presentation: 10 Expert Tips

In the fast-paced world of presentations, captivating your audience’s attention is essential. Whether you’re a seasoned speaker or a novice, knowing how to engage an audience in presentations is a valuable skill. Effective engagement ensures your message is heard and remembered. In this article, we’ll share ten expert tips to help you connect with your audience and make your corporate event more impactful.

Start with a Compelling Story

Begin your presentation with a captivating story that relates to your topic. Stories have the power to draw in your audience emotionally, making them more receptive to your message. Whether it’s a personal anecdote or a relevant case study, a well-told story sets the stage for a memorable presentation.

Use Visuals Wisely

Visual aids can enhance your presentation , but they should complement your message, not overshadow it. Incorporate images, graphs, and charts that support your key points. Keep slides clean and uncluttered, using visuals to reinforce your spoken words rather than reading directly from them.

Interact with Your Audience

Engage your audience by asking questions, encouraging participation, or conducting polls and surveys. Interaction not only keeps your audience involved but also provides valuable insights and feedback. Be sure to listen to their responses and incorporate their input into your presentation where relevant.

Maintain Eye Contact

Establish a connection with your audience through consistent eye contact. When you look directly at your listeners, it conveys confidence and sincerity. It also helps you gauge their reactions and adjust your presentation accordingly. Avoid constantly reading from notes or slides; instead, engage with your audience.

Use Clear and Concise Language

Simplicity is key to effective communication. Use clear, straightforward language, avoiding unnecessary jargon or technical terms that your audience may not understand. Explain complex concepts in a way that anyone can grasp, and keep your sentences concise and to the point.

Tell Them Why the Presentation Matters

Clearly articulate why your presentation’s content is relevant and beneficial to your audience. Address their pain points or concerns and explain how your information or solution can address them. When your audience understands the value of what you’re saying, they’re more likely to stay engaged.

End with a Memorable Call to Action

Conclude your presentation with a strong call to action. Summarize your key points, restate your main message, and clearly state what you want your audience to do next. Whether it’s taking a specific action or considering a new perspective, a compelling call to action leaves a lasting impression.

Incorporate Real-life Examples

Illustrate your points with real-life examples and case studies. Sharing practical experiences helps your audience relate to your message and see its practical applications. Whether it’s success stories or lessons learned from failures, real-life examples add depth and authenticity to your presentation.

Use Visual Analogies

Visual analogies can simplify complex concepts and make them more relatable. Compare abstract ideas to familiar objects or situations, helping your audience grasp the essence of your message. Visual analogies enhance understanding and engagement.

Encourage Questions and Discussion

Invite your audience to ask questions and participate in discussions throughout your presentation, not just at the end. This ongoing dialogue fosters active engagement, encourages curiosity, and allows you to address specific concerns or interests.

Mastering the art of audience engagement in presentations involves storytelling, interactive elements, visual clarity, clear language, relevance, impactful closure, real-life examples, visual analogies, and ongoing interaction for a lasting impact. Remember, the ability to connect emotionally, simplify complex ideas, and foster a two-way dialogue are crucial elements that, when combined, create a compelling and unforgettable presentation experience.

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14 effective presentation tips to impress your audience

Get your team on prezi – watch this on demand video.

Anete Ezera July 15, 2022

An effective presentation can communicate key ideas and opinions, save time, and contribute to your overall success as a business, but good presentation skills don’t come naturally to everyone. In this blog post, you’ll find 14 effective presentation tips you can implement in your next presentation to make it a success. 

Whether you’re preparing for an important presentation at work or school, or you’re looking for ways to generally improve your presentation skills, you’ll find these presentation tips useful. We’ve gathered a list to help you impress your audience from the get-go. You’ll find tips for creating and presenting your slides, talking in front of an audience, and other effective presentation techniques to help you stand out. 

Most common presentation mistakes

Before we list our top effective presentation tips, let’s explore the most common presentation mistakes. If you’ve made one or more mistakes in this list, you’re not alone. Most people have made at least one mistake. However, what’s important is to be aware of these errors and try avoiding them next time.

#1 A poor start

One of the most common mistakes people make is undermining the importance of the first few minutes or seconds of their presentation. 

Let’s say you’ve practiced your key talking points meticulously and gone over your slides a million times, but when you’re in the spotlight and need to say your first line, do you know exactly what to say to wow the audience? 

The start of your presentation is crucial. Not only because how you start sets the tone for the rest of your presentation, but also because people generally require around 8 seconds to decide whether they find the subject interesting enough to keep listening. Starting your presentation with a captivating intro is even more important than you think. To ensure you start off right, read our guide on how to start your presentation . 

#2 Lack of preparation

Yes, even though it’s clear that you should prepare before giving a presentation, it’s still a common mistake amongst presenters. Preparing content and talking points is an obvious start, but there are other steps that you might be overlooking.

Before you even join a meeting or walk into a room where you’re going to present, consider the technical requirements and get familiar with the equipment. If you’re presenting online, make sure to test-run your presentation and the visual aids you’re going to use. The last thing you want is a broken video link, poor audio, or a weak connection when you’re presenting. 

Also, consider the questions your audience might want to ask you about the topic. Think about how you’d answer those questions, or do even further research to really impress the audience with your answers. 

Explore other ways to prepare for a presentation to feel even more confident when presenting.

#3 Losing track of time

It’s great to feel passionate about your topic. However, you’ll have to consider your audience’s level of interest and knowledge. Some details might seem fascinating to you, and you’d like to talk about them for hours, but for your audience, too much information will drain their energy and lose their attention. 

Therefore, make sure to keep track of time. Also, consider your audience’s interests. A concise presentation is always better than a long one with a ton of information. Plus, you’ll have a higher chance of keeping your audience’s attention throughout the presentation. 

Effective presentation tips

Now that we’ve looked at some of the most common presentation mistakes – let’s dive into effective presentation tips that’ll help you excel in future presentations. 

#1 Tell a story

Stories connect, inspire, and empower people. Telling a story can entice action, help understand an idea, and make people feel connected to the storyteller. It’s also one of the most effective presentation tips. A study by organizational psychologist Peg Neuhauser found that a well-told story is easier to remember than facts, which makes it a highly effective learning technique. 

With that in mind, telling a story when you’re presenting can engage your audience and make it a more memorable experience. You can either share a personal story or a historical event, just make sure to have a clear connection between the story and the topic you’re presenting. 

#2 Work on your body language

Body language can make a huge difference in how your presentation is perceived. It’s one of the presentation tips you definitely shouldn’t overlook. 

Body language says a lot about a person’s confidence level, emotions, state of mind, and even credibility. For the audience, it’s a way to understand what the person is saying and how interested they are in the topic. 

Therefore, work on your body language to better convey the message you’re trying to communicate. Practice in front of a mirror before your presentation and be conscious of your hand gestures and facial expressions. 

#3 Understand your audience

Before crafting your presentation, you must know who you’re speaking to. Understanding the interests, demographics, professional background, and other valuable information of your audience is crucial in making your speech successful. 

If you’re speaking at an event, contact the organizers to get more information about other speakers and the audience. If you’re presenting at work, you may already know your audience fairly well. Use this information to your advantage and create content you know they’ll resonate with.

#4 Use high-quality visuals

What’s one of the most effective presentation techniques? Use of visuals. They play a crucial role in your presentation. However, only high-quality visuals will make a good impression and effectively communicate your message. Use high-quality visuals like images, videos, graphs, maps, and others to really land your point. 

Using visuals is a great way to convey your ideas as they’re easier to process than text. If you’re not sure where to find great visuals, check out our blog post on presentation visuals for five free resources.

P.S. the Prezi library holds a variety of images, videos, GIFs, stickers, and other visuals, including different charts and maps to spice up your presentation. It’s all available in your dashboard .

#5 Use data visualizations

Do you want to showcase statistics or other datasets in your presentation? Use data visualizations to make your data stand out and impress your audience. 

There’s nothing more boring than a bunch of data presented in a flat way. If you want to tell a story with your data, use interactive infographics or slides enriched with eye-catching visuals. Showcasing data will make your ideas appear more trustworthy and credible. 

Prezi Design offers a range of templates to choose from. You can start creating data visualizations from scratch or choose a template and edit the data there. 

#6 Make it engaging with interactive elements

It’s not easy to deliver an engaging presentation. People can easily get distracted or try to multitask, especially in the virtual environment. Sometimes, it’s difficult to focus on the speaker and the written text. Other times, the content just isn’t impressive enough to hold the audience’s attention. But it doesn’t have to be this way.

You can make your presentation more engaging for everyone by including interactive content like graphs and charts. With interactive data visualizations, you’ll make the data discovery process more engaging and exciting for your audience. 

Your audience will be able to hover over data points and click on certain icons or datasets to discover information on their own. Interactive visualizations will make the presentation more memorable and impressive. 

As you can see in the example below, you can discover different data by engaging with the infographic. 

#7 Stay consistent with fonts and color styles

You want your presentation to look visually appealing and highlight essential information. To make that happen, stay consistent with font styles and color schemes throughout your presentation. 

Use one or two fonts max to make the text easy to read and understand. Also, use a carefully selected color scheme that’s not too distracting. If you’re using Prezi Design, you can easily copy and paste styles by right-clicking on your data visualizations and selecting “copy styles.” This makes it easier to stay consistent and saves time when picking matching colors. 

#8 Structure your presentation properly

Before creating your presentation, think about its structure. What’s the main idea you want to convey? Use that as your starting point, and only include information that adds value to the narrative. 

Plan out the first topics carefully to properly introduce your argument. Add the essential information in the middle part of your presentation. Lastly, close your presentation with a summary of the main points and leave your audience with an afterthought. Also, plan when you’re taking questions and for how long. 

For more insight, watch this tutorial on how to structure your presentation:

#9 Practice your public speaking skills

Public speaking may not be your forte, but you can get better with practice. Don’t decline a great opportunity to share your ideas with a larger audience just because you feel nervous speaking in front of a group of people. 

One of the best ways to improve your public speaking skills is to practice in front of your family or friends – people you feel comfortable with. Also, focus on the topic you’re presenting and get excited about the idea you want to convey. This way you’ll appear more confident and feel less nervous about public speaking. 

Explore other public speaking tips from Jessica Chen, the founder, and CEO of Soulcast Media: 

#10 Show your slides next to you on-screen

If you’re presenting on Zoom or in a virtual meeting , think twice before you share your screen. The days of hiding behind slides are over. People want to see and connect with other people, not sit through another run-of-the-mill screen share. To do that, use Prezi Video to showcase all your content right next to you in your video feed. 

As a result, your presentation will look more engaging than a traditional virtual presentation . Also, your audience will have the chance to read your body language and follow along with what you’re saying even better. 

If you already have your slides prepared, don’t worry – you can easily integrate them into Prezi. 

See Prezi Video in action and check out our video templates to get started.

#11 Calm down before presenting

Being in front of an audience can feel nerve-racking. However, there are ways to calm down before presenting that will make you feel more centered and confident. The last thing you want is all your hard work to go to waste just because of stress. 

Try breathing exercises or a five-minute guided meditation before presenting. The trick is to remove all distractions and focus on the present moment so you’re not overthinking right before starting your presentation. Also, be fully prepared and know exactly what to say and when which will help you feel more collected. If you want to discover other ways to feel and look more confident, read how not to be nervous before a presentation . 

#12 Use transitions and animations 

Add movement to your slides with transitions and animations. You’ll make your presentation more visually appealing and engaging. However, be careful not to overwhelm your audience with your choice of transitions and animations. 

Choose a transition that matches your presentation visually and use it throughout your presentation. Consider what animations will be relevant to your audience and select a few to add to your slides. Don’t overdo it. Keep the focus on the message you’re trying to convey, and use animations to only support that message. 

#13 Be enthusiastic 

When you’re in a room with a positive and enthusiastic person, you can’t help but feel uplifted as well. High-energy people have this effect on others. Most importantly, a lot of people tend to mimic people’s behavior and mirror their energy when they feel a connection or relate to them. That’s called the chameleon effect . 

When you’re presenting, you want your audience to feel curious about what you’re presenting. You may also want to leave your audience feeling uplifted, interested to know more, or inspired. To have that effect on others, try to convey those emotions when presenting. Practice your speech, slow down your narration at times, or take a pause after you’ve delivered a statement, and use different presentation techniques to present your project and really drive your points home. 

#14 End your presentation in a memorable way

The first few minutes of your presentation are crucial for captivating your audience’s attention. However, don’t underestimate the importance of ending your presentation as powerfully as you started it. 

The way you end your presentation will play a crucial part in how your audience will remember it. You want to make a memorable impression by closing your presentation with a summarizing statement, a rhetorical question, a call to action, or another impactful way. Discover 10 ways you can end your presentation in our guide.  

There are a lot of factors to consider when creating and delivering a presentation. You want your slides to look professional and visually appealing while conveying your main points. You also want to look and sound confident even if you’re nervous about public speaking. Whatever your concerns may be, remember that preparation is essential. Practice and dedication are the keys to giving a successful presentation . Make sure to follow these effective presentation tips to excel in your future presentations. If you’re interested in creating a captivating presentation with Prezi, contact us to learn more or try it for free . 

Elevating presentations with Prezi AI

Embrace the innovation of Prezi to bring your presentations to life. With its unique platform, Prezi AI offers more than just visually appealing templates; it provides an immersive narrative experience, engaging your audience with a story-driven approach. By integrating Prezi AI , our platform’s capabilities are further enhanced, offering intelligent design suggestions and optimizing content layouts to ensure your presentations are not only beautiful but impactful. This integration is a perfect example of effective presentation techniques in action, using technology to create a more engaging presentation.

Interactive elements: transforming passive listening into active engagement

Prezi revolutionizes the way information is presented by incorporating interactive elements that invite audience participation. With Prezi AI, these features become even more accessible, suggesting ways to make your presentation more engaging through clickable areas, zoomable images, and dynamic visualizations. This level of interaction encourages exploration, making your message more memorable and transforming a standard presentation into an effective presentation.

Adding a personal touch in digital presentation with video

Prezi Video stands out by seamlessly integrating your content alongside your video feed, bridging the gap between traditional presentations and personal engagement. This feature is crucial for those looking to follow presentation tips that emphasize the importance of connecting with your audience on a more personal level. Prezi AI enhances this experience, ensuring your content is displayed in the most effective way possible, making your virtual presentations feel as though you’re directly conversing with your audience.

Mastering presentation artistry with Prezi

The journey to becoming a skilled presenter involves continuously refining your approach and embracing tools that elevate your ability to communicate effectively. Prezi, enriched with Prezi AI, is one such tool that transforms ordinary presentations into captivating experiences. By leveraging these advanced features, you can deliver presentations that are successful, memorable, and truly unforgettable, embodying the essence of tips for presentation mastery.

Whether you’re an experienced speaker or preparing for your first presentation, Prezi equips you with the tools to succeed. Engage your audience, tell compelling stories, and deliver your message with confidence and creativity. Following effective presentation tips and exploring how Prezi AI can transform your next presentation is a step towards mastering the art of impactful communication. Delve into the features and begin your journey to presentation mastery today.

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How to Give a Killer Presentation: 18 Top Tips

People attend presentations to learn and gain useful insight. But way too often, we see the audience yawn, scroll on their phones or check their watch, wishing that the time would go faster.

Is it that the content of the presentation isn’t interesting enough, or that the speaker doesn’t know how to engage the audience?

Whatever the reason, delivering an engaging presentation is an art that takes some time to master.

Based on my own experience from the stage, and from observing other speakers at industry-leading conferences, I’ve collected these 18 top tips. May they help you give a presentation that will wow your audience:

• Plan your storyline
• Use the rule of three
• Simplify your slides
• Include numbers
• Use the power of visuals
• Practice relentlessly
• Greet the audience in their local language
• Break the ice at the start
• Engage your audience with live polls
• Move around the stage and make gestures
• Smile and make eye contact
• Consider using props
• Go among the audience
• Give rewards for participation
• Prompt a discussion in the audience
• Build in time for Q&A
• Crowdsource questions from the audience
• Gather feedback

1. Plan your storyline

A powerful story can make your whole presentation. Take TED talks, for instance. They’re all based on captivating stories that support the main argument or line of thought of each speech.

Give your presentation a concept. Use a classic narrative structure, from a gripping outset to an impressive end. A presentation designer Nancy Duarte advises presenters to spend twice as much time on framing the storyline than creating the actual slides.

Also, don’t forget to add emotional details and power words. These will make your audience feel much more connected to you. People will eventually forget your slides and your presentation, but they will not forget how you made them feel.

2. Use the rule of three

People can usually remember only three main points from presentations, so take advantage of this psychological phenomenon.

While creating your storyline, think of three key messages that you want your audience to walk out of the room with. To make these three key points stick, you need to make them short, memorable and attention-grabbing.

On the other hand, if your presentation revolves around one main argument, make use of the Aristotelian “triptych” method: “Tell them what you’re going to tell them. Tell them. Then tell them what you told them.” In a nutshell, you should properly introduce the point you will be making, then make your point, and then wrap up with summarizing the main point.

3. Simplify your slides

No matter how rich in content your slides are, if they’re too crowded, nobody is going to read them. Too much text on slides actually takes your audience’s attention away from your presentation, which hinders the learning process.

Make your slides as simple as possible and try to present only one idea per slide. Sometimes, one powerful sentence, a number, or even one word, can say more than a slide full of bullet points.

4. Include numbers

When used sensibly, numbers can strengthen your point and back up your arguments. To make data easy for your audience to digest, you need to make it specific, relevant and contextual.

When Steve Jobs introduced the first iPod , he did not emphasize its 5GB storage and 185g weight. Instead, he repeatedly said that it could hold 1,000 songs and physically manifested that he could fit it into his pocket. This number was easy for the audience to remember, and called even more attention to its tiny size.

5. Use the power of visuals

Videos or images not only engage the audience but also help to evoke emotions that are otherwise super difficult for speakers to elicit by themselves.

Make sure that the visuals you use support the main point of your presentation, or demonstrate what you’re talking about. This works very well in the creative industry, where visual aids are often necessary to complement the main content.

However, if you’re going to use video, be cautious. A too lengthy or unengaging video may put people to sleep rather than keep them attentive.

6. Practice relentlessly

Attending a presentation where the speaker keeps looking down at his notes is painful so don’t underestimate this point. For instance, Winston Churchill rehearsed for hours, even days, to deliver a 10-minute long speech.

Memorize your presentation flow by heart if need be. Do it to the extent that you won’t need the notes.

During your rehearsals, use a video camera to record yourself in order to see where you stutter, where you seem nervous and how you work with your body language. Don’t be afraid to ask a friend to give you feedback.

Tim Ferris , the author of The 4-Hour Workweek, follows a Spartan’s preparation for his public speeches. He splits his presentation into several segments and he goes through each one of them up to ten times.

7. Greet your audience in their local language

As a speaker, you often find yourself addressing an international audience, whether it is at a big conference or an internal company meeting joined by remote teams.

Greeting international participants in their local language gives a nice personal touch to the offset of your presentation. It helps you create a connection and the feeling of intimacy with the people sitting before you.

I always memorize how to say “Hello” and “How are you?” in the local language, and use them as soon as I come onstage. You can even take it a step further and adjust your presentation ad hoc to the audience, by making local references.

For example, Google’s Digital Marketing Evangelist, Avinash Kaushik , started his talk at the Marketing festival by showing pictures from his tour around the hosting city of Brno, Czech Republic. Moreover, he used the Czech websites that the audience was closely familiar with, instead of international ones, to get his point across.

8. Break the ice at the start

Hook your audience right off the bat. Using an effective icebreaker will help you set the stage and energize your attendees.

Here’s an inspiration for you: At the 2018 World Education Congress (WEC) , I asked people to close their eyes and think of a presentation session that had recently impressed them. After 30 seconds, I invited them to share their dream session with their neighbor and describe it using one word, before submitting it to a Slido word cloud poll.

Next, I asked them to picture the usual experience of attending a presentation and describe it again, using a single word. Seeing the differences in the two consequent word cloud polls was very thought-provoking and sparked up a discussion among the attendees.

Other than using technology, you can liven up your audience with a classic show of hands or other brisk icebreaking activities , such as rock, paper, scissors or live barometer.

Related story: The Complete List of 200 Icebreaker Questions and Tips On How to Use Them

9. Engage your audience with live polls

Once you win your audience over, keep up the pace by creating enough interaction points throughout your presentation.

Live polling is your best bet here. When smartly used, live polls will keep your attendees engaged during the whole length of your presentation. They also help you to effectively collect your audience’s insights, which you can then showcase on screen. This multiplies the learning element of your presentation.

In general, I follow the human attention span and use a poll every 8-10 minutes, which is 5-6 polls for a 60-minute talk, maximum.

To give you an example, during the latest webinar I led, I asked the participants a simple rating poll: “How would you rate interaction in the classroom today?”

The results set a good ground for the main argument I was going to make about insufficient interactivity in education, and really helped me make my point.

On top of that, this strategy allows me to break the long content deliveries into more digestible chunks, regain the audience’s attention, and ignite conversations based on the results.

The last point is particularly important. Live polls make sense only when you facilitate their use. So make sure to always follow up on the results, share your thoughts on them, or get the audience to share why they voted the way they did.

Related story: The Complete Guide: How to Use and Facilitate Slido Polls in Your Presentation

10. Move around the stage and make gestures

If you stand rigidly in one spot or behind a speaker’s stand, you will only appear unconfident and nervous. Think of yourself as an actor on stage, and your presentation as your performance. Use open, big gestures, point in the direction of the audience, or slowly walk about the stage. 

At this year’s Festival of Marketing , Mark Ritson – who was opening the event – reminded me of the importance of using body language. He kept pacing the stage in a natural way and was gesturing throughout the entire length of his speech. It was definitely one of the most engaging sessions I’ve attended this year.

11. Smile and make eye contact

The way you communicate with your audience through your facial expressions makes a huge difference. So don’t look down at your notes, don’t look at your slides, but keep your eyes set on your audience.

Lisa Wentz, a public speaking expert, advises to pick 3 people in the audience that you like, each one at a different corner of the auditorium, and make eye contact with them throughout your presentation. However, avoid staring at one person for too long. Use the selected people only as navigation points that will help you scan the room.

12. Consider using props

Demonstrating the point with the use of props is a powerful way to help the attendees visualize what is being described verbally. Showing a prop at the right moment can help you catch your audience’s attention and enforce your story.

Neuroscientist Jill Bolte Taylor brought a real human brain on stage during her emotional TED talk to explain what had happened to her when she had a stroke. She touched the audience with this demonstration and left them in complete awe.

13. Go among the audience

Asking people questions may feel impersonal if you stand onstage. On top of that, large auditoriums often make it difficult to create intimacy with your audience.

Draw inspiration from rock singers here and “jump” off the stage. Going among the audience will help you build a stronger bond with them and your presentation will feel more personal.

This approach is invaluable if you hope to collect impromptu answers after you have asked your question. Move slowly around the room, and when someone shuffles or raises a hand, approach them with a mic and elicit an answer.

When another hand shoots up, move to that corner of the room, and so on. The point here is to be as close to your audience as possible.

If possible, check the room advance to get used to the space arrangements. This will help you move around more naturally and with more confidence.

14. Give rewards for participation

Despite all your efforts, the audience might need a bit of a nudge. Giving out small rewards can bring another interactive element to your presentation. You can go with the event merchandise or small treats, like chocolates and candy.

For example, at the Eventex conference , one of the speakers, Victor Neyndorff , encouraged people to share their thoughts by handing out chocolate from the Netherlands, his home country.

To give you another idea, at the Jam London conference , the organizers decided to give away books to those attendees who were the most active in asking questions via Slido. This really helped incentivize the audience to participate and improved the dialogue in the room.

15. Prompt a discussion in the audience

You can give audience engagement another spin by giving your attendees an activity that they can participate in.

For example, you can present a statement for the participants to discuss, or give them a task to solve in groups. Where appropriate, walk around the room, join the conversations, and encourage people to talk to each other.

At the Conventa Crossover conference in Slovenia, moderator Jan-Jaap In der Maur put people in small groups and asked them to share the technological trends that they believed will have the biggest impact on the industry in the near future.

Then he collected a few comments from the floor to open a discussion with the whole room.

Simple. Engaging. Useful.

If facilitated properly, activities like these can work equally well with an audience of 20 people as they can with 2,000.

Related story: 5 Essential Pieces of The Audience Engagement Puzzle

16. Build in time for the Q&A

Even if you incorporate interactive elements to your presentation, your audience will surely have additional questions.

For that reason, don’t be scared to allocate as much as 10-20 minutes to the Q&A, depending on the length of your presentation slot.

After I finish my talk, instead of asking, “Are there any questions?” (which typically leads to silence), I like to ask, “What are your questions?”, or say, “Now, let’s get to your questions.” In case I don’t get an instant reaction from the audience, I get off the stage and walk among the audience to encourage the discussion.

In rare moments when no questions come up, I kick off the Q&A by saying: “What people usually ask me is…” and then give an answer. In 9/10 times, the discussion catches on.

17. Crowdsource questions from the audience

Lack of audience questions doesn’t necessarily mean that your audience doesn’t have questions. They may just be uncomfortable with speaking up in public.

Live Q&A tools like Slido allow you to effortlessly crowdsource questions from your audience throughout your presentation via an app. 

Compared to passing the mic amongst the people in the audience, you will give everyone an equal chance to ask questions, regardless of their level of shyness.

If you’re using a Q&A app, it’s important that you introduce and facilitate it properly. I often say something like: “Take a minute and think about what you’ve just heard. Come up with a question that you have, and submit it to Slido.” It works every single time.

Then, just take a look at the screen, or a confidence monitor, and address the questions that have the most upvotes.

If you display the crowdsourced questions on the screen, read each question out loud when addressing it. It will help your audience – even the ones sitting at the back – to know which question you are answering. 

Extra tip: Sometimes, you get way more questions from your audience than you can answer during your time-limited Q&A slot. Don’t leave them hanging in the air. Here you’ll find 5 tips on what to do with unanswered questions after your Q&A .

18. Gather feedback

Feedback is priceless for improving your presentation skills. There’s never enough of it. You can collect feedback easily via Slido feedback survey . Combine rating polls for quick assessment and open text polls to give your participants space for more in-depth comments.

Your feedback survey could look something like this:

• How would you rate this presentation? (rating poll)
• What is your main takeaway from this session? (open text poll)
• What would you improve? (open text poll)

To boost the response rate, make sure that you ask your attendees to fill out the survey while they’re still in the room.

With the tips I’ve listed above, you’ll be able to turn your presentation or lecture from a one-way content broadcast into an exciting conversation between you and your attendees.

Engage your attendees with Slido live Q&A and polls.

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How To Make a Good Presentation [A Complete Guide]

By Krystle Wong , Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

Greeting Your Audience

greet (someone or something) with open arms 1. To greet someone very happily and eagerly; to give someone a very warm, enthusiastic welcome.

Before beginning a presentation, you may find yourself questioning what you should do first. As you make your way to the front of the room, remember that one of the best ways to kick off your speech is by simply and effectively greeting your audience.

It may seem like common sense, but sometimes it can be a step that is forgotten, especially if there is pressure to start due to a time limit or maybe you are distracted by some pre-speaking jitters. 

Greeting your audience allows them to join you with full engagement and excitement, from the very start.

Here are 3 things to think about when greeting an audience:

1. keep it simple.

Say “Good Morning” (afternoon or evening) and introduce yourself, so that your audience can familiarize themselves with the person instructing them or giving them information of value.

2. Ask Your Audience a Question

Start a “conversation” where you ask the audience members to get involved by giving a verbal response, a show of hands, or just a nod of their head if they agree or disagree with a problem or statement that you’re asking about.

3. Begin With Introductions

Look at the size of the group, and the time you have available. You started by introducing yourself, but if possible go around the room asking audience members to state their name and something about themselves.  Help everyone in the room to know one another and rapport can begin.

We can’t say enough about the value of  First Impressions .   How you greet your audience is an essential part of that impression and of your presentation, it presents both you and eventually your topic to your audience.  A great beginning tells the audience that you will be energetic, interesting, and maybe even informing. So make sure you are all those things…from the start!

This information is from our  Public Speaking  curriculum. If you’re looking for ways to improve your communication skills, register for one of our  public classes .

Photo courtesy of  odd.note, other articles of interest:.

15 Ways to Say  Hello in English  – Phrasemix.com

A discussion on word usage when saying “Hello” to a group of people – English Language & Usage Stack Exchange

Saying Hello is Exhausting – Life of an Architect Blog

Start Strong – Give Your Audience A Greeting They Will Remember!

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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10 tips for speaking to an audience

Experienced speakers use techniques to make them more interesting to listen to and to help them hold the attention of their audience. Try some of the following the next time you give a presentation.

1. Practice, practice, practice

Rehearsal is essential to speaking well. It will help you keep to a time limit and will allow you to try out various techniques in a low-pressure environment. It will also help you to know your material well, which makes it easier to remember and stay on point. Practice standing and speaking so that you get used to delivering a talk before you have to give it to your audience.

2. Speak, don’t read

Don’t simply read your talk, word-for-word, from a paper. This gets pretty boring for listeners. Spoken language is less formal and wordy than written language, so reading makes you sound stiff and will dampen any sense of energy or spontaneity in your performance. Reading from a paper forces you to look down, instead of speaking to the audience. Instead, if you have a ‘script’, turn it into notes that you can talk from, and glance at only occasionally. It’s less important that you capture the text word for word than that you present the main ideas in a natural and relaxed way (this is where rehearsing helps - it not only improves your performance skills, it enables you to better remember what you want to say).

3. Be yourself

Even in a formal speech, allow your personality to come through. When you’re nervous, it’s easy to tense up and become a little awkward or wooden, but make an effort to stay natural. Smile and make eye contact. You will establish better rapport and credibility if you are being yourself, and your audience will listen more if they can see you as genuine, even if it means being a little less technically perfect.

4. Aim for a positive state of mind and a confident attitude

Try to project confidence, even if you don’t feel it. Remind yourself that you can do it, and that the audience want you to succeed. Visualise a positive outcome. Harness your nervous energy and tell yourself that you are excited - that you have interesting, engaging materials to share with the audience. As you walk to the front of the room, carry yourself in a confident manner. Stand straight, look at the group, take a breath, and smile. Concentrate on what you will tell the audience, rather than your degree of nervousness. This will help you forget your nerves and focus on your topic and your listeners, so you’ll be better able to get them engaged in your speech.

5. Use verbal signposting

Giving an indication of what will be coming later in your talk is an effective way of maintaining audience interest. Use transitions to draw your audience a ‘road map’ of your presentation. For example:

“In a moment I’ll provide some interesting examples, but first ...”

“There are four ways of preventing this. Firstly - secondly - thirdly - finally”

You can also link ideas or sections of your presentation to help your audience follow the overall structure:

“ As I mentioned earlier, the first method was unsuccessful ...”

6. Use examples, illustrations and humour

Use examples or verbal illustrations to create interest. Choose them to suit your audience. An example that comes within their experience of the audience can create interest, a humorous remark can ‘break the ice’ and establish rapport, especially early on.

7. Ask questions and invite participation

Asking questions of your audience throughout your talk helps hold their attention and interest. It also develops a connection between you and the group. Asking questions means you are inviting them to participate and drawing them in to a mutual thinking process. For example:

“Who can estimate the number of individuals left permanently injured by road accidents?”

“Can anyone suggest some alternative uses for plastic bubble wrap?”

“Someone’s home is broken into every seven minutes. Can you believe it?”

You can also speak directly to individual audience members, if appropriate. For example:

“I take it from your reaction that you’ve read something similar, Sarah . . .”

8. Be aware of eye contact and body language

Make eye contact with the audience to help establish a connection. Glance at the faces of group members and don’t be afraid to meet people’s eyes, but don’t stare - use the 3-second method. Look straight into the eyes of an audience member for 3 seconds at a time. Aim for direct eye contact with a number of people, and every now and then glance at the whole group while speaking. Eye contact not only establishes a bond, it can help you register your progress. Faces can indicate interest, confusion and boredom, so you can gauge reactions to what is being said.

Body language is also important. Standing, walking or moving about with appropriate hand gesture or facial expression is far preferable to sitting down or standing still with head down and reading from a paper. Use audio-visual aids or props for enhancement if appropriate and necessary.

9. Learn from the Pros

A great way to learn what good speakers do is to watch them give speeches, note what works and what doesn’t, and adopt these examples into your own style. Note which lecturers are particularly interesting - attend class and watch what they do. Watch some TED Talks online. They tend to be high-quality presentations and provide some great examples.

10. Be aware of technique

Speaking to an audience requires a pace slower than normal conversation. Nervous speakers tend to speed up, so avoid this. Try varying your pace to create different effects. Try: slow measured speech for a point which is serious or needs emphasising speeding up a little to lend excitement or urgency

Aim for a comfortable, medium pitch. High-pitched voices can sound harsh, and a high pitch is often due to shallow breathing and nervousness. Deep, steady breathing and a deliberate attempt to lower the pitch will help reduce nerves. Variations in pitch can be effective. For example, pitch could be raised to add emphasis to a question. However, use with care; too frequent use of high pitch can irritate an audience.

Tone is the vocal quality which expresses feeling. It can lend warmth and sincerity to your voice or reveal how strongly you feel about a topic. This can evoke a similar response from the audience. In academic presentations, a harshly critical or judgemental tone should be avoided.

Your voice should be loud enough for the listeners in the back rows to hear comfortably. You can also vary volume to make your talk more lively, but avoid shouting.

Inexperienced speakers are often afraid to pause; they see pausing as a failure in fluency, but experienced speakers use pauses to good effect. Pausing can focus attention on what has been said or what is about to be said, can also allow the audience to digest information, or can be used to prepare them for a change in ideas.

* Adapted from: Pitman, 1988, Business Communication.

Oral presentations

• Speaking to an audience
• Tutorials and seminar presentations
• Planning and structure
• Preparing your oral presentation
• Tutorial discussion and visuals
• Using PowerPoint
• ^ More support

Scholarly Resources 4 Students | scite.ai 21 May 2024

Discover your Library: Main Library 21 May 2024

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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love, and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

6 presentation skills and how to improve them

How to write a speech that your audience remembers, how to make a presentation interactive and exciting, 3 stand-out professional bio examples to inspire your own, reading the room gives you an edge — no matter who you're talking to, tell a story they can't ignore these 10 tips will teach you how, your guide to what storytelling is and how to be a good storyteller, 18 effective strategies to improve your communication skills, writing an elevator pitch about yourself: a how-to plus tips, similar articles, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, fear of public speaking overcome it with these 7 tips, how to not be nervous for a presentation — 13 tips that work (really), how the minto pyramid principle can enhance your communication skills, 8 clever hooks for presentations (with tips), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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How to Greet an Audience When Giving a Speech

How to Write a Speech to Welcome People to an Event

Few people are naturally gifted public speakers, a point that's worth remembering if you have been asked to speak in front of your class or school. Public speaking is a skill that people finesse with practice. Begin this new journey in your life by doing your homework so that you can greet your audience like a pro and get your speech off to a graceful start.

Find Your Voice

There are any number of ways to greet an audience, so what you say isn't as important as how you say it. Adopt a tone that suits your personality. If you're a genial person with an engaging personality, a humorous greeting might work for you. If you're a shy, reserved person, a more serious, straightforward greeting would be apropos. Finding your voice – and staying true to it – will help put you at ease in front of your audience and fortify your confidence as you continue your speech.

Prepare Your Greeting Ahead of Time

The key to a good greeting is preparation and practice. It's important to determine ahead of time who your audience is and craft your greeting based on their needs. Find out their ages, demographics, and backgrounds before you write-up your greeting. You might also want to ask about any other presenters so you can make sure your speech is unique. Once you know who you're speaking to, you can draft up your greeting and practice reading it before delivering your speech.

Reach Out and Touch

Make a personal connection with your audience from the very start. Imagine that you are talking to one person rather than a crowd and try to establish a rapport with your listeners. After introducing yourself and thanking everyone for attending, draw in the audience by posing a relevant question or telling a brief and relational anecdote. Revealing a bit of yourself at the beginning of your speech will help stir interest and ideally keep your listeners rapt with attention, eager to hear more.

Turn on the Spotlight

If any people of note are in your audience, you might greet them individually at the start of your speech. Introduce the guests, briefly summarize their importance and thank them for coming. You should spend no more than a few minutes on this, or people will start squirming, so carefully consider which individuals should receive this honor.

Other Ways to Greet the Audience

If you greet the audience as members of individual groups, place the groups in hierarchical order. So, a student addressing a high-school audience might start his speech by saying, “Respected principal, teachers, advisers and coaches, esteemed parents and fellow students...” Another way to greet an audience includes acknowledging the time of day: "Good morning," or "Good afternoon/evening," warms-up the audience for what's to come. If you can pull it off -- and it's the right audience -- you can start with humor. Sometimes relevant jokes or funny quotes can help lighten up the audience and make you less nervous.

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With education, health care and small business marketing as her core interests, M.T. Wroblewski has penned pieces for Woman's Day, Family Circle, Ladies Home Journal and many newspapers and magazines. She holds a master's degree in journalism from Northern Illinois University.