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What Are Effective Presentation Skills (and How to Improve Them)

Presentation skills are essential for your personal and professional life. Learn about effective presentations and how to boost your presenting techniques.

At least seven out of 10 Americans agree that presentation skills are essential for a successful career [ 1 ]. Although it might be tempting to think that these are skills reserved for people interested in public speaking roles, they're critical in a diverse range of jobs. For example, you might need to brief your supervisor on research results.

Presentation skills are also essential in other scenarios, including working with a team and explaining your thought process, walking clients through project ideas and timelines, and highlighting your strengths and achievements to your manager during performance reviews.

Whatever the scenario, you have very little time to capture your audience’s attention and get your point across when presenting information—about three seconds, according to research [ 2 ]. Effective presentation skills help you get your point across and connect with the people you’re communicating with, which is why nearly every employer requires them.

Understanding what presentation skills are is only half the battle. Honing your presenting techniques is essential for mastering presentations of all kinds and in all settings.

What are presentation skills?

Presentation skills are the abilities and qualities necessary for creating and delivering a compelling presentation that effectively communicates information and ideas. They encompass what you say, how you structure it, and the materials you include to support what you say, such as slides, videos, or images.

You'll make presentations at various times in your life. Examples include:

Making speeches at a wedding, conference, or another event

Making a toast at a dinner or event

Explaining projects to a team 

Delivering results and findings to management teams

Teaching people specific methods or information

Proposing a vote at community group meetings

Pitching a new idea or business to potential partners or investors

Why are presentation skills important? 

Delivering effective presentations is critical in your professional and personal life. You’ll need to hone your presentation skills in various areas, such as when giving a speech, convincing your partner to make a substantial purchase, and talking to friends and family about an important situation.

No matter if you’re using them in a personal or professional setting, these are the skills that make it easier and more effective to convey your ideas, convince or persuade others, and experience success. A few of the benefits that often accompany improving your presentation skills include:

Enriched written and verbal communication skills

Enhanced confidence and self-image

Boosted critical thinking and problem-solving capabilities

Better motivational techniques

Increased leadership skills

Expanded time management, negotiation, and creativity

The better your presenting techniques, the more engaging your presentations will be. You could also have greater opportunities to make positive impacts in business and other areas of your life.

Effective presentation skills

Imagine yourself in the audience at a TED Talk or sitting with your coworkers at a big meeting held by your employer. What would you be looking for in how they deliver their message? What would make you feel engaged?

These are a few questions to ask yourself as you review this list of some of the most effective presentation skills.

Verbal communication

How you use language and deliver messages play essential roles in how your audience will receive your presentation. Speak clearly and confidently, projecting your voice enough to ensure everyone can hear. Think before you speak, pausing when necessary and tailoring the way you talk to resonate with your particular audience.

Body language

Body language combines various critical elements, including posture, gestures, eye contact, expressions, and position in front of the audience. Body language is one of the elements that can instantly transform a presentation that would otherwise be dull into one that's dynamic and interesting.

Voice projection

The ability to project your voice improves your presentation by allowing your audience to hear what you're saying. It also increases your confidence to help settle any lingering nerves while also making your message more engaging. To project your voice, stand comfortably with your shoulders back. Take deep breaths to power your speaking voice and ensure you enunciate every syllable you speak.

How you present yourself plays a role in your body language and ability to project your voice. It also sets the tone for the presentation. Avoid slouching or looking overly tense. Instead, remain open, upright, and adaptable while taking the formality of the occasion into account.

Storytelling

Incorporating storytelling into a presentation is an effective strategy used by many powerful public speakers. It has the power to bring your subject to life and pique the audience’s curiosity. Don’t be afraid to tell a personal story, slowly building up suspense or adding a dramatic moment. And, of course, be sure to end with a positive takeaway to drive your point home.

Active listening

Active listening is a valuable skill all on its own. When you understand and thoughtfully respond to what you hear—whether it's in a conversation or during a presentation—you’ll likely deepen your personal relationships and actively engage audiences during a presentation. As part of your presentation skill set, it helps catch and maintain the audience’s attention, helping them remain focused while minimizing passive response, ensuring the message is delivered correctly, and encouraging a call to action.

Stage presence

During a presentation, projecting confidence can help keep your audience engaged. Stage presence can help you connect with your audience and encourage them to want to watch you. To improve your presence, try amping up your normal demeanor by infusing it with a bit of enthusiasm. Project confidence and keep your information interesting.

Watch your audience as you’re presenting. If you’re holding their attention, it likely means you’re connecting well with them.

Self-awareness

Monitoring your own emotions and reactions will allow you to react well in various situations. It helps you remain personable throughout your presentation and handle feedback well. Self-awareness can help soothe nervousness during presentations, allowing you to perform more effectively.

Writing skills

Writing is a form of presentation. Sharp writing skills can help you master your presentation’s outline to ensure you stay on message and remain clear about your objectives from the beginning until the end. It’s also helpful to have strong writing abilities for creating compelling slides and other visual aids.

Understanding an audience

When you understand your audience's needs and interests, you can design your presentation around them. In turn, you'll deliver maximum value to them and enhance your ability to make your message easy to understand.

Learn more about presentation skills from industry experts at SAP:

How to improve presentation skills

There’s an art to public speaking. Just like any other type of art, this is one that requires practice. Improving your presentation skills will help reduce miscommunications, enhance your time management capabilities, and boost your leadership skills. Here are some ways you can improve these skills:

Work on self-confidence.

When you’re confident, you naturally speak more clearly and with more authority. Taking the time to prepare your presentation with a strong opening and compelling visual aids can help you feel more confident. Other ways to improve your self-confidence include practicing positive self-talk, surrounding yourself with positive people, and avoiding comparing yourself (or your presentation) to others.

Develop strategies for overcoming fear.

Many people are nervous or fearful before giving a presentation. A bad memory of a past performance or insufficient self-confidence can contribute to fear and anxiety. Having a few go-to strategies like deep breathing, practicing your presentation, and grounding can help you transform that fear into extra energy to put into your stage presence.

Learn grounding techniques.

Grounding is any type of technique that helps you steer your focus away from distressing thoughts and keeps you connected with your present self. To ground yourself, stand with your feet shoulder-width apart and imagine you’re a large, mature tree with roots extending deep into the earth—like the tree, you can become unshakable.

Learn how to use presentation tools.

Visual aids and other technical support can transform an otherwise good presentation into a wow-worthy one. A few popular presentation tools include:

Canva: Provides easy-to-design templates you can customize

Powtoon: Animation software that makes video creation fast and easy

PowerPoint: Microsoft's iconic program popular for dynamic marketing and sales presentations

Practice breathing techniques.

Breathing techniques can help quell anxiety, making it easier to shake off pre-presentation jitters and nerves. It also helps relax your muscles and get more oxygen to your brain.  For some pre-presentation calmness, you can take deep breaths, slowly inhaling through your nose and exhaling through your mouth.

While presenting, breathe in through your mouth with the back of your tongue relaxed so your audience doesn't hear a gasping sound. Speak on your exhalation, maintaining a smooth voice.

Gain experience.

The more you practice, the better you’ll become. The more you doanything, the more comfortable you’ll feel engaging in that activity. Presentations are no different. Repeatedly practicing your own presentation also offers the opportunity to get feedback from other people and tweak your style and content as needed.

Tips to help you ace your presentation

Your presentation isn’t about you; it’s about the material you’re presenting. Sometimes, reminding yourself of this ahead of taking center stage can help take you out of your head, allowing you to connect effectively with your audience. The following are some of the many actions you can take on the day of your presentation.

Arrive early.

Since you may have a bit of presentation-related anxiety, it’s important to avoid adding travel stress. Give yourself an abundance of time to arrive at your destination, and take into account heavy traffic and other unforeseen events. By arriving early, you also give yourself time to meet with any on-site technicians, test your equipment, and connect with people ahead of the presentation.

Become familiar with the layout of the room.

Arriving early also gives you time to assess the room and figure out where you want to stand. Experiment with the acoustics to determine how loudly you need to project your voice, and test your equipment to make sure everything connects and appears properly with the available setup. This is an excellent opportunity to work out any last-minute concerns and move around to familiarize yourself with the setting for improved stage presence.

Listen to presenters ahead of you.

When you watch others present, you'll get a feel for the room's acoustics and lighting. You can also listen for any data that’s relevant to your presentation and revisit it during your presentation—this can make the presentation more interactive and engaging.

Use note cards.

Writing yourself a script could provide you with more comfort. To prevent sounding too robotic or disengaged, only include talking points in your note cards in case you get off track. Using note cards can help keep your presentation organized while sounding more authentic to your audience.

Learn to deliver clear and confident presentations with Dynamic Public Speaking from the University of Washington. Build confidence, develop new delivery techniques, and practice strategies for crafting compelling presentations for different purposes, occasions, and audiences.

Article sources

Forbes. “ New Survey: 70% Say Presentation Skills are Critical for Career Success , https://www.forbes.com/sites/carminegallo/2014/09/25/new-survey-70-percent-say-presentation-skills-critical-for-career-success/?sh=619f3ff78890.” Accessed December 7, 2022.

Beautiful.ai. “ 15 Presentation and Public Speaking Stats You Need to Know , https://www.beautiful.ai/blog/15-presentation-and-public-speaking-stats-you-need-to-know. Accessed December 7, 2022.

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The formal presentation of information is divided into two broad categories: Presentation Skills and Personal Presentation .

These two aspects are interwoven and can be described as the preparation, presentation and practice of verbal and non-verbal communication. 

This article describes what a presentation is and defines some of the key terms associated with presentation skills.

Many people feel terrified when asked to make their first public talk.  Some of these initial fears can be reduced by good preparation that also lays the groundwork for making an effective presentation.

A Presentation Is...

A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team.

A presentation can also be used as a broad term that encompasses other ‘speaking engagements’ such as making a speech at a wedding, or getting a point across in a video conference.

To be effective, step-by-step preparation and the method and means of presenting the information should be carefully considered. 

A presentation requires you to get a message across to the listeners and will often contain a ' persuasive ' element. It may, for example, be a talk about the positive work of your organisation, what you could offer an employer, or why you should receive additional funding for a project.

The Key Elements of a Presentation

Making a presentation is a way of communicating your thoughts and ideas to an audience and many of our articles on communication are also relevant here, see: What is Communication? for more.

Consider the following key components of a presentation:

Ask yourself the following questions to develop a full understanding of the context of the presentation.

When and where will you deliver your presentation?

There is a world of difference between a small room with natural light and an informal setting, and a huge lecture room, lit with stage lights. The two require quite different presentations, and different techniques.

Will it be in a setting you are familiar with, or somewhere new?

If somewhere new, it would be worth trying to visit it in advance, or at least arriving early, to familiarise yourself with the room.

Will the presentation be within a formal or less formal setting?

A work setting will, more or less by definition, be more formal, but there are also various degrees of formality within that.

Will the presentation be to a small group or a large crowd?

Are you already familiar with the audience?

With a new audience, you will have to build rapport quickly and effectively, to get them on your side.

What equipment and technology will be available to you, and what will you be expected to use?

In particular, you will need to ask about microphones and whether you will be expected to stand in one place, or move around.

What is the audience expecting to learn from you and your presentation?

Check how you will be ‘billed’ to give you clues as to what information needs to be included in your presentation.

All these aspects will change the presentation. For more on this, see our page on Deciding the Presentation Method .

The role of the presenter is to communicate with the audience and control the presentation.

Remember, though, that this may also include handing over the control to your audience, especially if you want some kind of interaction.

You may wish to have a look at our page on Facilitation Skills for more.

The audience receives the presenter’s message(s).

However, this reception will be filtered through and affected by such things as the listener’s own experience, knowledge and personal sense of values.

See our page: Barriers to Effective Communication to learn why communication can fail.

The message or messages are delivered by the presenter to the audience.

The message is delivered not just by the spoken word ( verbal communication ) but can be augmented by techniques such as voice projection, body language, gestures, eye contact ( non-verbal communication ), and visual aids.

The message will also be affected by the audience’s expectations. For example, if you have been billed as speaking on one particular topic, and you choose to speak on another, the audience is unlikely to take your message on board even if you present very well . They will judge your presentation a failure, because you have not met their expectations.

The audience’s reaction and therefore the success of the presentation will largely depend upon whether you, as presenter, effectively communicated your message, and whether it met their expectations.

As a presenter, you don’t control the audience’s expectations. What you can do is find out what they have been told about you by the conference organisers, and what they are expecting to hear. Only if you know that can you be confident of delivering something that will meet expectations.

See our page: Effective Speaking for more information.

How will the presentation be delivered?

Presentations are usually delivered direct to an audience.  However, there may be occasions where they are delivered from a distance over the Internet using video conferencing systems, such as Skype.

It is also important to remember that if your talk is recorded and posted on the internet, then people may be able to access it for several years. This will mean that your contemporaneous references should be kept to a minimum.

Impediments

Many factors can influence the effectiveness of how your message is communicated to the audience.

For example background noise or other distractions, an overly warm or cool room, or the time of day and state of audience alertness can all influence your audience’s level of concentration.

As presenter, you have to be prepared to cope with any such problems and try to keep your audience focussed on your message.   

Our page: Barriers to Communication explains these factors in more depth.

Continue to read through our Presentation Skills articles for an overview of how to prepare and structure a presentation, and how to manage notes and/or illustrations at any speaking event.

Continue to: Preparing for a Presentation Deciding the Presentation Method

See also: Writing Your Presentation | Working with Visual Aids Coping with Presentation Nerves | Dealing with Questions Learn Better Presentation Skills with TED Talks

What Is Verbal Communication?

“Man is by nature a social animal,” the famous Greek philosopher Aristotle wrote more than 2,000 years ago. And communication…

“Man is by nature a social animal,” the famous Greek philosopher Aristotle wrote more than 2,000 years ago.

And communication lies at the heart of all social relationships.

From the time you enter this world, you start communicating. Your first cry is your first attempt at verbal communication. And as you start growing, you find newer ways of communication. You learn to form words and sentences to communicate.

This is the beginning of verbal communication.

What Is Verbal Communication? 

Characteristics of verbal communication, types of verbal communication, advantages of verbal communication.

Verbal communication means effectively presenting your thoughts in verbal format i.e., by talking. Verbal communication skills are essential in the world of business. Be it a weekly meeting or presentation to stakeholders, the importance of verbal communication is unparalleled. People always remember a person who speaks clearly, effectively, confidently, and charismatically.

For instance, Apple co-founder Steve Jobs’s speech launching the iPhone is a classic example of brilliant verbal communication that people remember even today. Similarly, many speeches made by former US President Barack Obama are also unforgettable.

A powerful speaker is also able to connect with their audience easily. Like Oprah Winfrey says, “Great communication begins with a connection.”

You too can be a great speaker with practice. Most of us possess the means of verbal communication, what’s important is to recognize how to maximize them. Read on to learn more about its distinct characteristics.

Before we explore the various defining features of verbal communication, let’s look at its primary form. Verbal communication is oral in nature. Oral communication encompasses various activities such as talking, laughing or listening. We often navigate different emotional situations through oral forms of communication.

We also have written communication that includes script, alphabets, acronyms, logos and graphics. To interpret written messages, everyone involved must understand the code (e.g., the language). This is different from verbal or spoken communication.

There are several characteristics that are specific to verbal communication, namely:

The message being communicated is directly or indirectly related to an object

We use concepts to communicate messages

The content should be understood by both the sender and receiver

Cultural factors influence the content of messages

While communicating emotions and feelings, a sender’s state of mind influences the content of messages

Even though we talk to our friends, family and coworkers on a regular basis, we may not always be aware of how we’re communicating. Mastering the art of verbal communication will help you in more ways than one. Let’s explore different types of verbal communication and how your audience factors into it.

Verbal communication goes beyond words, sounds and languages. You need to know your audience to talk to them better. Remember that you can follow the Pyramid Principle and start with your main argument and then follow up with supporting statements. You can classify verbal communication into four types based on your audience.

Intrapersonal Communication

This is your private verbal communication channel. You talk to yourself and articulate your thoughts. Communicating with yourself will give you more confidence and clarity in your thoughts. It’ll help you make up your mind, form your sentences, find suitable words and effective ways to connect with other people. This will help you gain your colleagues’ trust in the workplace.

Interpersonal Communication

You can also call this one-to-one verbal communication. This type of communication happens between two individuals. It helps you understand if you’re getting your thoughts across clearly. Reactions, responses and verbal and nonverbal cues from the other person will help you understand whether you’re being understood or not. Make sure that you listen to the other person intently. Communication doesn’t just mean to talk to someone. It’s also about listening. So, listen, think and then respond. Take time to think and make sure you don’t offend people with your response.

Small Group Communication 

The number of people increases in small group communication. You move from communicating with a single participant to a few more. These small groups could be team meetings, board meetings or sales meetings. The number of participants is small enough for everyone to communicate with each other. When you attend small group meetings, be prepared with a topic to make sure you stay on track. Stay on topic and allow enough time for everyone to present their thoughts.

Public Communication 

You may also know this type as ‘ public speaking ’. Here, an individual addresses a large number of people at once. Speeches, election campaigns and presentations are a few examples of public communication. Since the number of people in the audience is larger in this type of communication, be sure to use words and phrases they’ll understand easily and structure your thoughts before addressing the audience. The more prepared you are, the more confident you’ll feel like a public speaker.

Verbal communication is a broad topic. There are various elements that help us organize our thoughts around it. They are:

When you express yourself your tone determines the message to be interpreted. For example, you can be saying something nice but if your tone is a sarcastic tone, the message will be conveyed differently. Your tone makes a huge difference to your speech.

The pace at which you speak is important as it determines the reaction of your audience. You may have attended lectures or webinars where people speaking slowly and softly can get boring. Similarly, it may be difficult to understand someone speaking at a rapid pace.

Volume ranges from a whisper to a scream. The volume at which you talk can convey various meanings. For example, if you whisper into someone’s ears in the presence of multiple people, it can be misconstrued as something negative. On the other hand, screaming while someone is talking is rude. Always monitor your volume depending on the social context you’re in.

Additionally, language, grammar and vocabulary are critical aspects of verbal communication. An erroneous message to a hiring manager, for example, can make or break your career opportunity. This is why verbal communication is a critical skill for success in professional settings as well. Effective communication helps with decision-making and increases collaboration in teams. Let’s look at the benefits of different types of verbal communication.

Verbal communication is one of the most important mediums of communication. The stronger your communication skills are, the easier it is for you to establish trust and build lasting relationships with others. Here are some benefits of strong verbal communication skills:

It provides complete understanding and there’s room to clarify any messages that may have been misunderstood

It’s one of the fastest modes of communication and is time-efficient

There is space for providing feedback, which allows two or more people to engage in a conversation at the same time

It allows speakers to exercise influence and persuade listeners to agree with ideas, thoughts and opinions

It’s flexible, that is, you can change your language and tone depending on the situation you’re in or the relationship you share with an individual

In short, verbal communication is one of the most reliable methods of communication. Its benefits apply to the world of work as well. Let’s look at the various ways in which strong verbal communication skills can be beneficial for professionals:

Building Relationships

Verbal communication allows you to build strong interpersonal relationships. It’s easier when you find like-minded people who share similar interests, ideas and outlooks. This further encourages you to cooperate, collaborate and engage in teamwork.

Persuading Someone

In professional settings, you need to exert a certain amount of influence to get things going. For example, if you want your coworkers to join your project, you need to be able to convince them first. Even in brainstorming sessions, you need to be able to convince others of your ideas and perspectives.

Bringing Clarity

As verbal communication enables feedback, you can provide clarity to your message by repeating yourself. For example, in conflicts or arguments, you can repeat your message so that there’s no room for ambiguity.

Improving Productivity

With proper communication in place, you can communicate effectively with team members and people across the organization. Well-established relationships enhance the process, allowing you to cooperate and collaborate quickly. Group discussions and teamwork maximize output, therefore increasing productivity.

Increasing Motivation

Verbal communication plays a crucial role in providing feedback and recognizing individual effort. Whether it’s a congratulatory speech or email, words of support and appreciation boosts confidence levels. If you’re a manager, don’t miss the opportunity to celebrate your team’s success and efforts. Not only will they get encouraged to do better, but it also cements your relationship with them.

Therefore, effective verbal communication opens up a two-way street that allows individuals to interact, engage and collaborate with each other, improving organizational efficiency and productivity. On an individual level, it helps you become more confident and a well-rounded professional.

Harappa offers two courses to build your communication skills— Writing Proficiently and Speaking Effectively . They’ll help you break the barriers and connect with your colleagues and the people around you. With key frameworks like the Pyramid Principle and PAM (Purpose-Audience-Message), you’ll learn how to communicate with impact.

Explore blogs on topics such as effective communication , the 7 barriers of communication ,  types of nonverbal communication , the different types of communication , and verbal and nonverbal communication on Harappa Diaries to make your world of work better.

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How to prepare and deliver an effective oral presentation

• Related content
• Peer review
• Lucia Hartigan , registrar 1 ,
• Fionnuala Mone , fellow in maternal fetal medicine 1 ,
• Mary Higgins , consultant obstetrician 2
• 1 National Maternity Hospital, Dublin, Ireland
• 2 National Maternity Hospital, Dublin; Obstetrics and Gynaecology, Medicine and Medical Sciences, University College Dublin
• luciahartigan{at}hotmail.com

The success of an oral presentation lies in the speaker’s ability to transmit information to the audience. Lucia Hartigan and colleagues describe what they have learnt about delivering an effective scientific oral presentation from their own experiences, and their mistakes

The objective of an oral presentation is to portray large amounts of often complex information in a clear, bite sized fashion. Although some of the success lies in the content, the rest lies in the speaker’s skills in transmitting the information to the audience. 1

Preparation

It is important to be as well prepared as possible. Look at the venue in person, and find out the time allowed for your presentation and for questions, and the size of the audience and their backgrounds, which will allow the presentation to be pitched at the appropriate level.

See what the ambience and temperature are like and check that the format of your presentation is compatible with the available computer. This is particularly important when embedding videos. Before you begin, look at the video on stand-by and make sure the lights are dimmed and the speakers are functioning.

For visual aids, Microsoft PowerPoint or Apple Mac Keynote programmes are usual, although Prezi is increasing in popularity. Save the presentation on a USB stick, with email or cloud storage backup to avoid last minute disasters.

When preparing the presentation, start with an opening slide containing the title of the study, your name, and the date. Begin by addressing and thanking the audience and the organisation that has invited you to speak. Typically, the format includes background, study aims, methodology, results, strengths and weaknesses of the study, and conclusions.

If the study takes a lecturing format, consider including “any questions?” on a slide before you conclude, which will allow the audience to remember the take home messages. Ideally, the audience should remember three of the main points from the presentation. 2

Have a maximum of four short points per slide. If you can display something as a diagram, video, or a graph, use this instead of text and talk around it.

Animation is available in both Microsoft PowerPoint and the Apple Mac Keynote programme, and its use in presentations has been demonstrated to assist in the retention and recall of facts. 3 Do not overuse it, though, as it could make you appear unprofessional. If you show a video or diagram don’t just sit back—use a laser pointer to explain what is happening.

Rehearse your presentation in front of at least one person. Request feedback and amend accordingly. If possible, practise in the venue itself so things will not be unfamiliar on the day. If you appear comfortable, the audience will feel comfortable. Ask colleagues and seniors what questions they would ask and prepare responses to these questions.

It is important to dress appropriately, stand up straight, and project your voice towards the back of the room. Practise using a microphone, or any other presentation aids, in advance. If you don’t have your own presenting style, think of the style of inspirational scientific speakers you have seen and imitate it.

Try to present slides at the rate of around one slide a minute. If you talk too much, you will lose your audience’s attention. The slides or videos should be an adjunct to your presentation, so do not hide behind them, and be proud of the work you are presenting. You should avoid reading the wording on the slides, but instead talk around the content on them.

Maintain eye contact with the audience and remember to smile and pause after each comment, giving your nerves time to settle. Speak slowly and concisely, highlighting key points.

Do not assume that the audience is completely familiar with the topic you are passionate about, but don’t patronise them either. Use every presentation as an opportunity to teach, even your seniors. The information you are presenting may be new to them, but it is always important to know your audience’s background. You can then ensure you do not patronise world experts.

To maintain the audience’s attention, vary the tone and inflection of your voice. If appropriate, use humour, though you should run any comments or jokes past others beforehand and make sure they are culturally appropriate. Check every now and again that the audience is following and offer them the opportunity to ask questions.

Finishing up is the most important part, as this is when you send your take home message with the audience. Slow down, even though time is important at this stage. Conclude with the three key points from the study and leave the slide up for a further few seconds. Do not ramble on. Give the audience a chance to digest the presentation. Conclude by acknowledging those who assisted you in the study, and thank the audience and organisation. If you are presenting in North America, it is usual practice to conclude with an image of the team. If you wish to show references, insert a text box on the appropriate slide with the primary author, year, and paper, although this is not always required.

Answering questions can often feel like the most daunting part, but don’t look upon this as negative. Assume that the audience has listened and is interested in your research. Listen carefully, and if you are unsure about what someone is saying, ask for the question to be rephrased. Thank the audience member for asking the question and keep responses brief and concise. If you are unsure of the answer you can say that the questioner has raised an interesting point that you will have to investigate further. Have someone in the audience who will write down the questions for you, and remember that this is effectively free peer review.

Be proud of your achievements and try to do justice to the work that you and the rest of your group have done. You deserve to be up on that stage, so show off what you have achieved.

Competing interests: We have read and understood the BMJ Group policy on declaration of interests and declare the following interests: None.

• ↵ Rovira A, Auger C, Naidich TP. How to prepare an oral presentation and a conference. Radiologica 2013 ; 55 (suppl 1): 2 -7S. OpenUrl
• ↵ Bourne PE. Ten simple rules for making good oral presentations. PLos Comput Biol 2007 ; 3 : e77 . OpenUrl PubMed
• ↵ Naqvi SH, Mobasher F, Afzal MA, Umair M, Kohli AN, Bukhari MH. Effectiveness of teaching methods in a medical institute: perceptions of medical students to teaching aids. J Pak Med Assoc 2013 ; 63 : 859 -64. OpenUrl

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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The 6 types of presentation (and why you need them)

Hrideep barot.

• Presentation , Public Speaking

We all have been exposed to different types of presentations right from school years.

Group presentations, lectures by teachers and professors, seminars, webinars or online presentations, e-learning, e-conferences, etc., are all different types of presentations that we come across in our daily lives.

But each of them work for different settings.

In this article, we will take a look at 6 such types of presentations and when and why you need them.

1. Informative Presentations

This is the most common type of presentation, be it in an educational setting or business or corporate setting.

The aim of an informative presentation is to give detailed information about a product, concept, or idea to a specific kind of audience.

They are often analytical or require a rational analysis of the data presented.

Training sessions or one-day workshops are good examples where this kind of presentation is used.

Here is an example of an informative presentation on public speaking and presentations.

Now, there are different situations where you can use informative presentations.

a) Reporting

Although a report is a written explanation of an event, it can also be verbal.

A perfect place to use informative presentations is news reporting , as it requires the presenter to present information systematically.

b) Briefing

This involves explaining both positive and negative aspects of a particular topic in a few words.

It is providing information quickly and effectively about an issue to influence decisions or to come to solutions.

Hence, the decision-making bodies of an organization can make use of this kind of presentation to save time and effectively come to conclusions.

c) Research

Informative presentations are often used to present research findings to a specific audience , as it involves reporting the findings and briefing it to the audience.

Hence, almost everywhere where research takes place, be it in an educational context or occupational , can make use of this kind of presentation.

Tips for giving informative presentations

• As there would be a lot of technical information and statistics, focus on the main points or agenda first and if you have more time, you can add them at the end
• Keep your presentation simple and clear . Avoid complex sentence structures and graphics
• Tell the outline of your presentation briefly in the introduction for a better flow
• Make sure that your presentation does not stretch for too long. 10-15 minutes is what your audience can concentrate on
• Restate your keyphrase at the end and briefly summarize all the important points of your presentation

Speech topics for an informative presentation

• Cropping techniques
• Organic Farming
• Corporate Farming
• Hydroponics
• Sustainable Agriculture, etc
• Climate change
• Environmental issues
• Eco-friendly ways of management
• Eco-politics
• Eco-feminism, etc
• Gender studies
• Gender and education
• Religious studies
• History of education
• Philosophy of education, etc
• Ethnic cultures
• Indigenous cultures
• Multiculturalism
• Popular culture
• Cultural trends, etc
• Business administration
• Business ethics
• Business models
• Promotion and marketing communications
• Finance, etc

2. Persuasive presentations

Persuasion is the art of motivating or convincing someone to act or make a change in their actions or thoughts.

If you are planning to give a persuasive presentation, and are looking for how to give a persuasive speech, check out our article on A Comprehensive Guide to Writing a Persuasive Speech to gain in-depth knowledge about the art of giving persuasive presentations.

Persuasive presentations are also widely used form after informative presentations.

There are various circumstances where persuasive presentations can be used.

a) Policy-making

Government bodies make use of persuasion almost every time, be it the legislative or decision-making bodies, executive bodies, or even courts.

Even election campaigns involve using persuasive presentations as an instrument of their pre-determined goals of swaying the citizens.

For that matter, any executive or management body of an organization can make use of these kinds of presentations.

b) Value judgment

This kind involves answering the question “why” and supplementing it with possible benefits.

Most Ted talks and YouTube videos try to persuade the audience and fall into the persuasive presentation category.

Even religious heads use this as a means of persuading their believers to follow their belief system.

Deciding on a procedure or telling an audience the correct procedure of doing something is another situation.

An example of a persuasive presentation

Bailey parnell: is social media hurting your mental health.

This TED talk by Bailey Parnell is a good example of a persuasive presentation.

She starts strong by asking rhetorical questions that set the mood for her further points.

We can also see how the speaker is genuinely concerned regarding the issue, engaging the audience till the end.

Tips for giving a persuasive presentation

• Start your presentation with a relevant quote or statistics about your topic to establish credibility
• Tell personal anecdotes and examples wherever necessary to develop an emotional connection with your audience
• Deliver your presentation with passion and genuine interest to motivate your audience to think
• Answer the question “why” for better understanding and clarity in your presentation
• State your viewpoint clearly and clarify doubts if your audience seems to have any

Speech topics for persuasive presentations

• Is animal testing ethical?
• Should cosmetic surgery be banned?
• Can the death penalty be the only solution to the rising crime rates?
• Should the legal age be 18?
• Should immigration laws be revised?
• Why you should never add your parents on Facebook
• Guys are more interested in gossip than girls
• It is your major duty to annoy your parents
• You are not enjoying student life if you are not procrastinating
• Endless memes can be made on my life, etc
• Is taming wild and exotic animals ethical?
• The importance of emotional support animals
• Why are bunnies the perfect pet?
• Why do animals make the best companions?
• Why there is a need for patients to have emotional support animals, etc
• How and why there is a need to do business analysis before opening your business?
• Why small businesses are successful and more profitable?
• Why do sales and customer service departments need to be paid more?
• Why does the HR department need to be polite and understanding?
• Why should you not do business with a family member?
• How charity is a means of converting black money to white?
• Why is detaining people on the suspicion of terrorism justified?
• Should euthanasia be made legal?
• Should violent crime offenders be sentenced to death?
• Should foreigners be allowed to buy a property?

3. Demonstrative presentations

This involves demonstrating a process or the functioning of a product in a step-by-step fashion.

So, a master class on communication skills or making a product model is an example of a demonstrative presentation.

Usually, the audience is an active part of such presentations and these can work in any context where you want the audience to learn a new skill.

a) Instructions

This involves giving guidelines or steps of a process or work .

Teaching how to make a car model step-by-step is a good example where you can use this kind of informative presentation to guide your audience.

Another instance can be at the workplace , to train the employees or introduce them to a new product at work.

This type also works with demonstrating recipes and cooking workshops.

An example of demonstrative presentation

The easy guide on making just about any smoothie.

In this recipe demonstration, he tells his audience how many ingredients are involved and briefs them about the outline of his presentation at the start of his speech.

He also shows all steps in real-time so that the audience have a better understanding of the process and keeps them engaged.

Tips to give a demonstrative presentation

• Introduce your product and its function to your audience before telling them how to go about with the steps
• Explain the steps with diagrams or show them in real-time along with the audience
• Give equal time to every person in the audience for clearing doubts, if any
• Keep your introduction short. Not more than 5 minutes
• Discuss options or variations that the audience can try at the end of the presentation

Speech topics for demonstrative presentations

• How to administer CPR
• How to wrap a gift professionally
• How to budget your monthly income
• How to choose a car insurance
• How to restore a piece of antique furniture

4. Inspirational presentations

As the name suggests, this type of presentation involves inspiring others!

The main aim of an inspirational presentation is to motivate or move your audience and is also known as a motivational presentation.

Using techniques like storytelling, narrating personal anecdotes , or even humor work wonders as your audience develops an emotional connection to the message.

This TED talk by Luvvie Ajayi Jones is humorous but a lot more inspirational. Check it out!

Tips for giving an inspirational presentation

• Start with a question that will leave the audience thinking. Pause for some time and then begin with your presentation
• Develop a sense of connection by narrating personal incidents and experiences to grow empathy
• Have some main points that you want to emphasize on
• Make use of humor ! It instantly builds a connection with the listener
• Non-verbal elements like paralanguage, body language, speech modulations, tone, etc., makes a huge difference

Speech topics for an inspirational presentation

• Importance of diversity and inclusion
• Building mental resilience
• Need for change management
• Valuing small victories in life
• How procrastinating is your enemy

5. Business presentations

In the corporate world, presentations are the go-to solution to do anything: planning or strategizing, articulating company goals, screening candidates, status reports , and many more.

Let us take a dive into the different types of business presentations.

a) Sales presentation

Also known as sales pitches , sales presentations involve providing information about a product or a service to sell it.

It has a pre-defined strategy of initiating and closing the sales deal.

This can be done in person or nowadays, on the phone, or via e-communication .

b) Training sessions

Often employees have on-the-job training sessions that are aimed to increase the knowledge and skills of the employees.

This kind can also involve the audience to participate , like in demonstrative presentations.

c) Meetings

Meetings can be called for for different reasons and can be of different forms as well.

Conferences ( both video and in-person), board meetings, informal team meetings, daily reporting, etc., are all various contexts of meeting in a business setting.

d) E- presentations

E- presentations existed before the COVID pandemic as well but were used seldom.

But, with the ongoing pandemic, e-presentations or remote presentations have replaced all other types of presentations and will be with us for a while longer.

However, on the brighter side, it is an eco-friendly alternative to normal face-to-face kind of a set-up, and it also saves transportation and other costs !

e) Seminars

Seminars are widely used in the health sector , usually involving a panel of speakers on a topic. The audience is anywhere between 10 to 100.

It ends with a question and answers session , and the audience gets to take handouts with them.

f) One-on-one or 1:1

Interviews are usually one-on-one and involve presenting your achievements and capabilities to your prospective employer.

Apart from interviews, 1:1 meetings are also used in sales and marketing to crack a business deal.

Tips for giving business presentations

• Include key phrases and other important details on your slides and make them bold
• Avoid casual slangs and informal tone of speech
• If you are giving a sales presentation, explain your product or service in simple and clear words , and list the reasons why it is beneficial for your potential clients
• Make sure to be on time ! Delaying your audience will work against you and leave a bad impression on you and your company
• Know your material or content thoroughly to answer the questions asked by your audience

Speech topics for business presentations

• Implementing an Agile Project
• Introduction to data modeling
• Introduction to UML(Unified Modeling Language)
• Social Media strategies for a successful business
• Business writing for managers

6. Powerpoint presentations

PowerPoint presentations or PPTs are the most effective ones among all types of presentations simply because they are convenient and easy to understand .

They are available in different formats and are suitable to use in practically any type of presentation and context, be it business, educational, or for informal purposes.

There are various types of PowerPoint presentations that you can use depending on the context.

a) PPTs for general audience

• For general audiences, avoid using jargon terms

If you feel that you need to use them, provide the audience some background information about the field or topic being covered

• Avoid using more than 8 words per line, as anything more than that becomes difficult to remember
• Use bullets or a numbered list for better retention
• Try not to read from your PPT
• Give handouts or record your presentation in case anyone wants it

b) PPTs for teaching

• In this case, the PowerPoint is content-based
• Make sure that the words on the slides are visible
• Use bigger font and avoid fancy fonts
• Add relevant pictures and graphics to keep your audience engaged
• You can also add documentaries or relevant videos to aid in understanding

c) Repurpose PPTs

• This involves reinventing an earlier ppt or combining 1 or more than 1 PowerPoints
• Giving new touches to an earlier PPT or changing the format
• You can take any slide of your PPT and upload it on social media for growing your brand or business
• You can even convert your PPT into mp4 , i.e, video format
• You can even add voice and save the mp4 format, and you have a good marketing plan!

d) PechaKucha

• This type of PowerPoint presentation comes from the Japanese word PechaKucha meaning sound of a conversation or chit-chat
• This involves changing slides every 20 seconds
• There can be a maximum of 20 slides , which means your presentation lasts for only 6 minutes and 40 seconds
• The PPT mostly has graphics and fewer words
• This type of presentation is best suited for telling a story or a personal anecdote

e) Multimedia presentations

• This is the best kind of PPT to engage your audience
• It contains texts along with pictures, videos, infographics, music, illustrations, GIFs , and many more
• Add higher resolution images and videos , or even a 360-degree snapshot if you are in the sales and marketing industry
• Adding infographics such as charts and graphs makes the process of understanding easier and saves time
• Music in a PPT helps your audience to be relaxed, at the same time making them alert and engaged

Types of slides in a presentation

PowerPoint presentation slides are broadly classified into 3 categories: Text, Visual, and Mixed slides.

1. Text slides

As the name suggests, this category of slides involve words or texts.

You can format the text as plain sentences or pointers.

You may even arrange them all in a single slide or one line per slide.

The slide seen below is an example where every point is mentioned in a single slide.

2. Visual slides

This type of slide has visual elements such as images or videos , and are better known as conceptual slides since they are a better option than text slide to explain a particular concept.

You can use them at the start of the presentation to better visualize and grasp the meaning of the presentation.

The slide right below is a good example of a visual slide.

3. Mixed slides

Mixed slides combine the texts and visuals to give a comprehensive understanding of any concept or a speech.

Graphs and charts are the best examples of mixed slides.

Mixed slides have an advantage over the other slides; they keep your audience engaged, listening and participating more actively!

Types of Oral presentations

So far we came across 6 types of presentations, and they all share one common feature. They are all one of the types of oral presentations.

Oral presentations involve the use of verbal and non-verbal elements to deliver a speech to a particular or general audience.

All the types we discussed fall into these 4 broad categories:

1. Extemporaneous presentations

This type of presentation involves making short pointers or key phrases to aid while speaking.

You do not memorize, but organize the points and structure the speech way in advance.

Hence, on the day of your presentation, by just looking at the key points , you expand on them and move to the next point.

2. Impromptu presentations

Impromptu presentations are spoken without any preparation . It can be nerve-wracking for many, and hence not many are in favor of it.

There is a valid reason for their fear, as you have to make your speech as you say it!

However, those who are experts in their fields and are called upon to share a few words can easily give this type of presentation.

3. Manuscript presentations

The other extreme of the spectrum is manuscript presentations.

Here you have a script and you speak from it, word by word.

News anchors and show announcers usually engage in this type, since there are a lot of specific details that cannot be said wrong, and also, time constraints.

Usually, a prompter is used, from which the speaker speaks to their audience.

Nowadays, there are teleprompters , that are heavily used in the entertainment and media industry.

It is a digital screen that displays the contents, and the speaker speaks from it.

4. Memorized presentations

This type does not have any notes or cues , but you memorize or rote learn the whole speech.

School and some presentations at the workplace involve using this kind of presentation.

In most cases, we recommend not to memorise your speech in most cases. We’ve made a video on the same and how it could lead to you potentially blanking out on stage. Highly recommend you view this quick vid before choosing memorisation as a presentation path:

But, if you do choose it for whatever reason, since you are free from notes, you are free to focus on other aspects, such as body language and gestures.

Types of presentation styles

There are various presenting styles, but they do not work for all types of presentations.

Let us get familiar with them, and know which style works with which type.

a) The storyteller

This style of presentation involves the speaker narrating stories and engaging the audience emotionally .

This technique works best with persuasive and inspirational types of presentation.

So, how to tell a story in a presentation?

• Understand and know your audience : Knowing your audience will help you with how you will frame your story, at the same time gauging the relevance of your narrative
• Know your message : Be clear with what you want to convey through your story or how you are connecting the story with your actual presentation
• Try narrative a real-life story : Inspiring presenters often take their own stories or the stories of people whom they know as a supplement to their presentation. When the audience listens to your real-life examples, they become genuinely interested in your story
• Add visual aids : Using visual aids such as pictures, videos, multimedia, etc., increases the memory retention and engagement of your audience
• Use the “you” attitude : Tell the story keeping your audience in mind because ultimately they are going to be the receivers and hence, the story should be relevant and should include their point of view as well

Want more storytelling tactics? Mystery, characterisation and the final takeaway are some more key elements of a good story for your next presentation. We’ve gone deeper into this topic in this video if you would like to know more:

b) The Visual style

Most of us are visual learners, making visual information easy to understand and retain.

Visual aids like graphics, images, diagrams, key pointers or phrases , etc., are very useful when giving any type of presentation.

Some tips of presenting with visual style:

• Include only important pointers in your PowerPoint presentation and highlight or bold them
• Try including visuals that complement what you are saying and use them as a supplementary tool to aid in understanding your audience
• If you are giving a business presentation and want to include visuals, instead of plain texts, include graphics and charts to make information simpler to present and understand
• Avoid overly complex visuals as it will confuse the audience more
• Avoid using more than 6 lines per slide

c) Analytic style

If you have data records or statistical information to be presented, an analytic style will be more helpful.

It works best for Informative and Business types of presentations.

Tips to deliver in analytic style:

• Give handouts so that the audience is on track with your presentation and the information will be easier to comprehend
• Focus and speak on selected data as too much data statistics can be overwhelming for the audience
• You can make use of humor and personal anecdotes to keep the presentation interesting and engaging
• If you have too much data and are worried that you will not be able to explain it in the time frame given, avoid writing content of more than 2000 words

Quick tip: In case you have a PDF to present and want to edit the data points, there are multiple software programs that you can use to allow you to easily do this. Check out this list of the Best Free Recording Software Programs to know more.

d) The Connector

The connector style of presentation involves the speaker establishing a connection with the audience by pointing out similarities between them and the listeners.

This style works well with Sales and marketing presentations.

How to give a presentation using connector style?

• Have a Q & A round with the audience at the end of your presentation for clarifying any doubts and avoiding miscommunication
• Use audience polls at the start of your presentation to know your audience and tailor your speech accordingly
• Make use of body language and gestures for delivering your presentation effectively. If you are confused or want to know more about the aspects of how to use body and gestures, check out our article on To walk or stand still: How should you present when on stage?
• Ask questions to your audience at regular intervals for a better audience engagement
• Make use of multimedia sources to keep your audience engaged and entertained

Which type of presentation is best?

Although all the presentation types have their own bonuses and are suitable for certain circumstances, some are universal and can be used with a little bit of modification almost everywhere!

These are persuasive presentations!

You can use them in various settings; from political, business to educational.

Just remember to choose the right topic for the right audience, and a style that you think is the most suitable and you are good to go!

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To conclude

We saw 6 types of presentation and understood it in detail.

We also gained some tips on how to make our presentation more engaging and also came across things to avoid as well.

We then explored the types of slides that you can use, and also the types of presenting orally.

We also gave you some tips and a few topic ideas that you can incorporate in your next speech!

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

Organizing Your Social Sciences Research Assignments

• Annotated Bibliography
• Analyzing a Scholarly Journal Article
• Group Presentations
• Dealing with Nervousness
• Using Visual Aids
• Grading Someone Else's Paper
• Types of Structured Group Activities
• Group Project Survival Skills
• Leading a Class Discussion
• Multiple Book Review Essay
• Reviewing Collected Works
• Writing a Case Analysis Paper
• Writing a Case Study
• About Informed Consent
• Writing Field Notes
• Writing a Policy Memo
• Writing a Reflective Paper
• Writing a Research Proposal
• Generative AI and Writing
• Acknowledgments

In the social and behavioral sciences, an oral presentation assignment involves an individual student or group of students verbally addressing an audience on a specific research-based topic, often utilizing slides to help audience members understand and retain what they both see and hear. The purpose is to inform, report, and explain the significance of research findings, and your critical analysis of those findings, within a specific period of time, often in the form of a reasoned and persuasive argument. Oral presentations are assigned to assess a student’s ability to organize and communicate relevant information  effectively to a particular audience. Giving an oral presentation is considered an important learning skill because the ability to speak persuasively in front of an audience is transferable to most professional workplace settings.

Oral Presentations. Learning Co-Op. University of Wollongong, Australia; Oral Presentations. Undergraduate Research Office, Michigan State University; Oral Presentations. Presentations Research Guide, East Carolina University Libraries; Tsang, Art. “Enhancing Learners’ Awareness of Oral Presentation (Delivery) Skills in the Context of Self-regulated Learning.” Active Learning in Higher Education 21 (2020): 39-50.

Preparing for Your Oral Presentation

In some classes, writing the research paper is only part of what is required in reporting the results your work. Your professor may also require you to give an oral presentation about your study. Here are some things to think about before you are scheduled to give a presentation.

1.  What should I say?

If your professor hasn't explicitly stated what the content of your presentation should focus on, think about what you want to achieve and what you consider to be the most important things that members of the audience should know about your research. Think about the following: Do I want to inform my audience, inspire them to think about my research, or convince them of a particular point of view? These questions will help frame how to approach your presentation topic.

2.  Oral communication is different from written communication

Your audience has just one chance to hear your talk; they can't "re-read" your words if they get confused. Focus on being clear, particularly if the audience can't ask questions during the talk. There are two well-known ways to communicate your points effectively, often applied in combination. The first is the K.I.S.S. method [Keep It Simple Stupid]. Focus your presentation on getting two to three key points across. The second approach is to repeat key insights: tell them what you're going to tell them [forecast], tell them [explain], and then tell them what you just told them [summarize].

3.  Think about your audience

Yes, you want to demonstrate to your professor that you have conducted a good study. But professors often ask students to give an oral presentation to practice the art of communicating and to learn to speak clearly and audibly about yourself and your research. Questions to think about include: What background knowledge do they have about my topic? Does the audience have any particular interests? How am I going to involve them in my presentation?

4.  Create effective notes

If you don't have notes to refer to as you speak, you run the risk of forgetting something important. Also, having no notes increases the chance you'll lose your train of thought and begin relying on reading from the presentation slides. Think about the best ways to create notes that can be easily referred to as you speak. This is important! Nothing is more distracting to an audience than the speaker fumbling around with notes as they try to speak. It gives the impression of being disorganized and unprepared.

NOTE:   A good strategy is to have a page of notes for each slide so that the act of referring to a new page helps remind you to move to the next slide. This also creates a natural pause that allows your audience to contemplate what you just presented.

Strategies for creating effective notes for yourself include the following:

• Choose a large, readable font [at least 18 point in Ariel ]; avoid using fancy text fonts or cursive text.
• Use bold text, underlining, or different-colored text to highlight elements of your speech that you want to emphasize. Don't over do it, though. Only highlight the most important elements of your presentation.
• Leave adequate space on your notes to jot down additional thoughts or observations before and during your presentation. This is also helpful when writing down your thoughts in response to a question or to remember a multi-part question [remember to have a pen with you when you give your presentation].
• Place a cue in the text of your notes to indicate when to move to the next slide, to click on a link, or to take some other action, such as, linking to a video. If appropriate, include a cue in your notes if there is a point during your presentation when you want the audience to refer to a handout.
• Spell out challenging words phonetically and practice saying them ahead of time. This is particularly important for accurately pronouncing people’s names, technical or scientific terminology, words in a foreign language, or any unfamiliar words.

Creating and Using Overheads. Writing@CSU. Colorado State University; Kelly, Christine. Mastering the Art of Presenting. Inside Higher Education Career Advice; Giving an Oral Presentation. Academic Skills Centre. University of Canberra; Lucas, Stephen. The Art of Public Speaking . 12th edition. Boston, MA: McGraw-Hill Higher Education, 2015; Peery, Angela B. Creating Effective Presentations: Staff Development with Impact . Lanham, MD: Rowman and Littlefield Education, 2011; Peoples, Deborah Carter. Guidelines for Oral Presentations. Ohio Wesleyan University Libraries; Perret, Nellie. Oral Presentations. The Lab Report. University College Writing Centre. University of Toronto; Speeches. The Writing Center. University of North Carolina; Storz, Carl et al. Oral Presentation Skills. Institut national de télécommunications, EVRY FRANCE.

Organizing the Content

In the process of organizing the content of your presentation, begin by thinking about what you want to achieve and how are you going to involve your audience in the presentation.

• Brainstorm your topic and write a rough outline. Don’t get carried away—remember you have a limited amount of time for your presentation.
• Organize your material and draft what you want to say [see below].
• Summarize your draft into key points to write on your presentation slides and/or note cards and/or handout.
• Prepare your visual aids.
• Rehearse your presentation and practice getting the presentation completed within the time limit given by your professor. Ask a friend to listen and time you.

GENERAL OUTLINE

I.  Introduction [may be written last]

• Capture your listeners’ attention . Begin with a question, an amusing story, a provocative statement, a personal story, or anything that will engage your audience and make them think. For example, "As a first-gen student, my hardest adjustment to college was the amount of papers I had to write...."
• State your purpose . For example, "I’m going to talk about..."; "This morning I want to explain…."
• Present an outline of your talk . For example, “I will concentrate on the following points: First of all…Then…This will lead to…And finally…"

II.  The Body

• Present your main points one by one in a logical order .
• Pause at the end of each point . Give people time to take notes, or time to think about what you are saying.
• Make it clear when you move to another point . For example, “The next point is that...”; “Of course, we must not forget that...”; “However, it's important to realize that....”
• Use clear examples to illustrate your points and/or key findings .
• If appropriate, consider using visual aids to make your presentation more interesting [e.g., a map, chart, picture, link to a video, etc.].

III.  The Conclusion

• Leave your audience with a clear summary of everything that you have covered.
• Summarize the main points again . For example, use phrases like: "So, in conclusion..."; "To recap the main issues...," "In summary, it is important to realize...."
• Restate the purpose of your talk, and say that you have achieved your aim : "My intention was ..., and it should now be clear that...."
• Don't let the talk just fizzle out . Make it obvious that you have reached the end of the presentation.
• Thank the audience, and invite questions : "Thank you. Are there any questions?"

NOTE: When asking your audience if anyone has any questions, give people time to contemplate what you have said and to formulate a question. It may seem like an awkward pause to wait ten seconds or so for someone to raise their hand, but it's frustrating to have a question come to mind but be cutoff because the presenter rushed to end the talk.

ANOTHER NOTE: If your last slide includes any contact information or other important information, leave it up long enough to ensure audience members have time to write the information down. Nothing is more frustrating to an audience member than wanting to jot something down, but the presenter closes the slides immediately after finishing.

Creating and Using Overheads. Writing@CSU. Colorado State University; Giving an Oral Presentation. Academic Skills Centre. University of Canberra; Lucas, Stephen. The Art of Public Speaking . 12th ed. Boston, MA: McGraw-Hill Higher Education, 2015; Peery, Angela B. Creating Effective Presentations: Staff Development with Impact . Lanham, MD: Rowman and Littlefield Education, 2011; Peoples, Deborah Carter. Guidelines for Oral Presentations. Ohio Wesleyan University Libraries; Perret, Nellie. Oral Presentations. The Lab Report. University College Writing Centre. University of Toronto; Speeches. The Writing Center. University of North Carolina; Storz, Carl et al. Oral Presentation Skills. Institut national de télécommunications, EVRY FRANCE.

Delivering Your Presentation

When delivering your presentation, keep in mind the following points to help you remain focused and ensure that everything goes as planned.

Pay Attention to Language!

• Keep it simple . The aim is to communicate, not to show off your vocabulary. Using complex words or phrases increases the chance of stumbling over a word and losing your train of thought.
• Emphasize the key points . Make sure people realize which are the key points of your study. Repeat them using different phrasing to help the audience remember them.
• Check the pronunciation of difficult, unusual, or foreign words beforehand . Keep it simple, but if you have to use unfamiliar words, write them out phonetically in your notes and practice saying them. This is particularly important when pronouncing proper names. Give the definition of words that are unusual or are being used in a particular context [e.g., "By using the term affective response, I am referring to..."].

Use Your Voice to Communicate Clearly

• Speak loud enough for everyone in the room to hear you . Projecting your voice may feel uncomfortably loud at first, but if people can't hear you, they won't try to listen. However, moderate your voice if you are talking in front of a microphone.
• Speak slowly and clearly . Don’t rush! Speaking fast makes it harder for people to understand you and signals being nervous.
• Avoid the use of "fillers." Linguists refer to utterances such as um, ah, you know, and like as fillers. They occur most often during transitions from one idea to another and, if expressed too much, are distracting to an audience. The better you know your presentation, the better you can control these verbal tics.
• Vary your voice quality . If you always use the same volume and pitch [for example, all loud, or all soft, or in a monotone] during your presentation, your audience will stop listening. Use a higher pitch and volume in your voice when you begin a new point or when emphasizing the transition to a new point.
• Speakers with accents need to slow down [so do most others]. Non-native speakers often speak English faster than we slow-mouthed native speakers, usually because most non-English languages flow more quickly than English. Slowing down helps the audience to comprehend what you are saying.
• Slow down for key points . These are also moments in your presentation to consider using body language, such as hand gestures or leaving the podium to point to a slide, to help emphasize key points.
• Use pauses . Don't be afraid of short periods of silence. They give you a chance to gather your thoughts, and your audience an opportunity to think about what you've just said.

Also Use Your Body Language to Communicate!

• Stand straight and comfortably . Do not slouch or shuffle about. If you appear bored or uninterested in what your talking about, the audience will emulate this as well. Wear something comfortable. This is not the time to wear an itchy wool sweater or new high heel shoes for the first time.
• Hold your head up . Look around and make eye contact with people in the audience [or at least pretend to]. Do not just look at your professor or your notes the whole time! Looking up at your your audience brings them into the conversation. If you don't include the audience, they won't listen to you.
• When you are talking to your friends, you naturally use your hands, your facial expression, and your body to add to your communication . Do it in your presentation as well. It will make things far more interesting for the audience.
• Don't turn your back on the audience and don't fidget! Neither moving around nor standing still is wrong. Practice either to make yourself comfortable. Even when pointing to a slide, don't turn your back; stand at the side and turn your head towards the audience as you speak.
• Keep your hands out of your pocket . This is a natural habit when speaking. One hand in your pocket gives the impression of being relaxed, but both hands in pockets looks too casual and should be avoided.

Interact with the Audience

• Be aware of how your audience is reacting to your presentation . Are they interested or bored? If they look confused, stop and ask them [e.g., "Is anything I've covered so far unclear?"]. Stop and explain a point again if needed.
• Check after highlighting key points to ask if the audience is still with you . "Does that make sense?"; "Is that clear?" Don't do this often during the presentation but, if the audience looks disengaged, interrupting your talk to ask a quick question can re-focus their attention even if no one answers.
• Do not apologize for anything . If you believe something will be hard to read or understand, don't use it. If you apologize for feeling awkward and nervous, you'll only succeed in drawing attention to the fact you are feeling awkward and nervous and your audience will begin looking for this, rather than focusing on what you are saying.
• Be open to questions . If someone asks a question in the middle of your talk, answer it. If it disrupts your train of thought momentarily, that's ok because your audience will understand. Questions show that the audience is listening with interest and, therefore, should not be regarded as an attack on you, but as a collaborative search for deeper understanding. However, don't engage in an extended conversation with an audience member or the rest of the audience will begin to feel left out. If an audience member persists, kindly tell them that the issue can be addressed after you've completed the rest of your presentation and note to them that their issue may be addressed later in your presentation [it may not be, but at least saying so allows you to move on].
• Be ready to get the discussion going after your presentation . Professors often want a brief discussion to take place after a presentation. Just in case nobody has anything to say or no one asks any questions, be prepared to ask your audience some provocative questions or bring up key issues for discussion.

Amirian, Seyed Mohammad Reza and Elaheh Tavakoli. “Academic Oral Presentation Self-Efficacy: A Cross-Sectional Interdisciplinary Comparative Study.” Higher Education Research and Development 35 (December 2016): 1095-1110; Balistreri, William F. “Giving an Effective Presentation.” Journal of Pediatric Gastroenterology and Nutrition 35 (July 2002): 1-4; Creating and Using Overheads. Writing@CSU. Colorado State University; Enfield, N. J. How We Talk: The Inner Workings of Conversation . New York: Basic Books, 2017; Giving an Oral Presentation. Academic Skills Centre. University of Canberra; Lucas, Stephen. The Art of Public Speaking . 12th ed. Boston, MA: McGraw-Hill Higher Education, 2015; Peery, Angela B. Creating Effective Presentations: Staff Development with Impact . Lanham, MD: Rowman and Littlefield Education, 2011; Peoples, Deborah Carter. Guidelines for Oral Presentations. Ohio Wesleyan University Libraries; Perret, Nellie. Oral Presentations. The Lab Report. University College Writing Centre. University of Toronto; Speeches. The Writing Center. University of North Carolina; Storz, Carl et al. Oral Presentation Skills. Institut national de télécommunications, EVRY FRANCE.

Speaking Tip

Your First Words are Your Most Important Words!

Your introduction should begin with something that grabs the attention of your audience, such as, an interesting statistic, a brief narrative or story, or a bold assertion, and then clearly tell the audience in a well-crafted sentence what you plan to accomplish in your presentation. Your introductory statement should be constructed so as to invite the audience to pay close attention to your message and to give the audience a clear sense of the direction in which you are about to take them.

Lucas, Stephen. The Art of Public Speaking . 12th edition. Boston, MA: McGraw-Hill Higher Education, 2015.

Another Speaking Tip

Talk to Your Audience, Don't Read to Them!

A presentation is not the same as reading a prepared speech or essay. If you read your presentation as if it were an essay, your audience will probably understand very little about what you say and will lose their concentration quickly. Use notes, cue cards, or presentation slides as prompts that highlight key points, and speak to your audience . Include everyone by looking at them and maintaining regular eye-contact [but don't stare or glare at people]. Limit reading text to quotes or to specific points you want to emphasize.

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Effective Oral Presentations

Verbally (and as a general rule), do not write down and memorize or read your full text, because then your presentation will sound like what it is: a recited written text. Instead, memorize the outline of your presentation — that is, a tree structure of main points and subpoints — and speak ex tempore, reinventing the words as you go along. As you do, you will occasionally need to think about what to say next and find the most appropriate words to say it. Instead of using filler words ( um , er , you know , I mean , etc.), simply pause. If you say um , you get about half a second of thinking time and the audience is likely to notice the um and be irritated by it. If you keep silent, you can get up to two or three seconds of thinking time without the audience noticing anything. Even if attendees do notice the silence, they will simply think that you are choosing your words carefully — and there is nothing wrong with that.

Despite pointing often at the screen, Marie nicely faces the audience with her body at all times, keeps her hands down between gestures, and maintains eye contact with the attendees. Transcript Vocally, vary the tone, rate, and volume of your voice as a function of the meaning, complexity, and importance of what you are saying. You need not invent a new intonation pattern: You simply need to amplify your normal pattern.

Visually, control your body. Adopt a stable, confident position; move only when you have a positive reason to do so (for example, move closer to the audience for taking questions), not when your body seems to ask for it. When you make a gesture, make it large and deliberate; between gestures, bring your hands down and do not fidget. Establish eye contact: Engage the audience by looking them straight in the eyes.

At all times, make sure you address the audience. Even if you have slides, tell the audience your story in a stand-alone way; do not just explain your slides. In particular, anticipate your slides. You should know at all times what your next slide is about so you can insert an appropriate transition.

Delivering as a non-native speaker

To keep the audience engaged , Jean-luc emphasizes his points with facial expressions, purposeful gestures, and — especially — a high dynamic range in his vocal delivery. Transcript If you are a non-native speaker of English, you may find it more challenging to speak ex tempore in English than in your native language. Still, even imperfect extemporaneous English is more likely to engage the audience than reciting a more polished, less spontaneous written text. To improve your delivery and overall presentation as a non-native speaker, practice more, pace yourself, and support your spoken discourse with appropriate slides.

While all speakers benefit from practicing their presentations multiple times, consider investing more time in such practice if you are less familiar with the language. Practicing helps you identify missing vocabulary, including key technical terms (which are difficult to circumvent), and express your ideas more fluently. As you practice, you may want to prepare a list of difficult words (to review on the day of your presentation) or write down an occasional complex yet crucial sentence. Still, do not feel bound to what you write down. These notes should be a help, not a constraint.

Practicing in front of an audience (a few colleagues, for example) can help you correct or refine your pronunciation. If you are unsure how to pronounce some words or phrases, you can ask native speakers in advance or check online dictionaries that offer phonetic spelling or audio rendering. Still, you may be unaware of certain words you mispronounce; a practice audience can point these words out to you if you invite it to do so.

During your presentation, pace yourself. As a non-native speaker, you may feel you need to search for your words more often or for a longer time than in your native language, but the mechanism is the same. Do not let this challenge pressure you. Give yourself the time you need to express your ideas clearly. Silence is not your enemy; it is your friend.

Pacing yourself also means speaking more slowly than you otherwise might, especially if you have an accent in English. Accents are common among non-native speakers — and among specific groups of native speakers, too — and they are not a problem as long as they are mild. Often, they are experienced as charming. Still, they take some getting used to. Remember to slow down, especially at the beginning of a presentation, so your audience can get used to your accent, whether native or not.

Handling stage fright and mishaps

Most speakers, even experienced ones, are nervous before or during an oral presentation. Such stage fright is normal and even reassuring: It shows that you care, and you should care if you want to deliver an effective presentation. Accordingly, accept your stage fright rather than feeling guilty about it. Instead of trying to suppress nervousness, strive to focus your nervous energy in your voice, your gestures, and your eye contact. Do not let it dissipate into entropy, such as by using filler words or engaging in nervous mannerisms.

Among the many ways to keep your nerves under control, perhaps the most effective one is to focus constructively on your purpose at all times. Before your presentation, eliminate all the unknowns: Prepare your presentation well, identify (or even meet) your audience, and know the room. During the presentation, do what it takes to get your message across, even if it means doing something differently than you had planned. Have a positive attitude about the presentation at all times: Visualize what you want to achieve, not what you want to avoid.

Even with careful preparation, mishaps can occur. For example, technology may fail, you may forget what you wanted to say, or you may accidentally say the wrong thing. As a rule, do not apologize for what happens — neither in advance nor after the fact. Although well-meant, such apologies provide no benefit to the audience: They are noise. If you can do something about the problem, such as fix the technology or insert what you forgot later in the presentation, concentrate on doing so instead of apologizing. If the problem is out of your control, then there is no need to apologize for it. As a specific example, if you feel your command of English is poor, then do what you can in advance to improve it; in particular, practice your presentation thoroughly. Then, on the day of the presentation, do your best with the command you have, but do not apologize at the beginning of the presentation for what you think is poor English. This apology will not solve anything, and it gives the attendees a negative image of you. Rather, let the attendees judge for themselves whether your command of English is sufficient (perhaps it is, despite what you might think). In other words, focus on delivering results, not excuses.

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24 Oral Presentations

Many academic courses require students to present information to their peers and teachers in a classroom setting. This is usually in the form of a short talk, often, but not always, accompanied by visual aids such as a power point. Students often become nervous at the idea of speaking in front of a group.

This chapter is divided under five headings to establish a quick reference guide for oral presentations.

A beginner, who may have little or no experience, should read each section in full.

For the intermediate learner, who has some experience with oral presentations, review the sections you feel you need work on.

The Purpose of an Oral Presentation

Generally, oral presentation is public speaking, either individually or as a group, the aim of which is to provide information, entertain, persuade the audience, or educate. In an academic setting, oral presentations are often assessable tasks with a marking criteria. Therefore, students are being evaluated on their capacity to speak and deliver relevant information within a set timeframe. An oral presentation differs from a speech in that it usually has visual aids and may involve audience interaction; ideas are both shown and explained . A speech, on the other hand, is a formal verbal discourse addressing an audience, without visual aids and audience participation.

Types of Oral Presentations

Individual presentation.

• Breathe and remember that everyone gets nervous when speaking in public. You are in control. You’ve got this!
• Know your content. The number one way to have a smooth presentation is to know what you want to say and how you want to say it. Write it down and rehearse it until you feel relaxed and confident and do not have to rely heavily on notes while speaking.
• Eliminate ‘umms’ and ‘ahhs’ from your oral presentation vocabulary. Speak slowly and clearly and pause when you need to. It is not a contest to see who can race through their presentation the fastest or fit the most content within the time limit. The average person speaks at a rate of 125 words per minute. Therefore, if you are required to speak for 10 minutes, you will need to write and practice 1250 words for speaking. Ensure you time yourself and get it right.
• Ensure you meet the requirements of the marking criteria, including non-verbal communication skills. Make good eye contact with the audience; watch your posture; don’t fidget.
• Know the language requirements. Check if you are permitted to use a more casual, conversational tone and first-person pronouns, or do you need to keep a more formal, academic tone?

Group Presentation

• All of the above applies, however you are working as part of a group. So how should you approach group work?
• Firstly, if you are not assigned to a group by your lecturer/tutor, choose people based on their availability and accessibility. If you cannot meet face-to-face you may schedule online meetings.
• Get to know each other. It’s easier to work with friends than strangers.
• Also consider everyone’s strengths and weaknesses. This will involve a discussion that will often lead to task or role allocations within the group, however, everyone should be carrying an equal level of the workload.
• Some group members may be more focused on getting the script written, with a different section for each team member to say. Others may be more experienced with the presentation software and skilled in editing and refining power point slides so they are appropriate for the presentation. Use one visual aid (one set of power point slides) for the whole group. Take turns presenting information and ideas.
• Be patient and tolerant with each other’s learning style and personality. Do not judge people in your group based on their personal appearance, sexual orientation, gender, age, or cultural background.
• Rehearse as a group, more than once. Keep rehearsing until you have seamless transitions between speakers. Ensure you thank the previous speaker and introduce the one following you. If you are rehearsing online, but have to present in-person, try to schedule some face-to-face time that will allow you to physically practice using the technology and classroom space of the campus.
• For further information on working as a group see:

Working as a group – my.UQ – University of Queensland

Writing Your Presentation

Approach the oral presentation task just as you would any other assignment. Review the available topics, do some background reading and research to ensure you can talk about the topic for the appropriate length of time and in an informed manner. Break the question down as demonstrated in Chapter 17 Breaking Down an Assignment. Where it differs from writing an essay is that the information in the written speech must align with the visual aid. Therefore, with each idea, concept or new information you write, think about how this might be visually displayed through minimal text and the occasional use of images. Proceed to write your ideas in full, but consider that not all information will end up on a power point slide. After all, it is you who are doing the presenting , not the power point. Your presentation skills are being evaluated; this may include a small percentage for the actual visual aid. This is also why it is important that EVERYONE has a turn at speaking during the presentation, as each person receives their own individual grade.

Using Visual Aids

A whole chapter could be written about the visual aids alone, therefore I will simply refer to the key points as noted by my.UQ

To keep your audience engaged and help them to remember what you have to say, you may want to use visual aids, such as slides.

When designing slides for your presentation, make sure:

• any text is brief, grammatically correct and easy to read. Use dot points and space between lines, plus large font size (18-20 point).
• Resist the temptation to use dark slides with a light-coloured font; it is hard on the eyes
• if images and graphs are used to support your main points, they should be non-intrusive on the written work

Images and Graphs

• Your audience will respond better to slides that deliver information quickly – images and graphs are a good way to do this. However, they are not always appropriate or necessary.

When choosing images, it’s important to find images that:

• support your presentation and aren’t just decorative
• are high quality, however, using large HD picture files can make the power point file too large overall for submission via Turnitin
• you have permission to use (Creative Commons license, royalty-free, own images, or purchased)
• suggested sites for free-to-use images: Openclipart – Clipping Culture ; Beautiful Free Images & Pictures | Unsplash ; Pxfuel – Royalty free stock photos free download ; When we share, everyone wins – Creative Commons

This is a general guide. The specific requirements for your course may be different. Make sure you read through any assignment requirements carefully and ask your lecturer or tutor if you’re unsure how to meet them.

Using Visual Aids Effectively

Too often, students make an impressive power point though do not understand how to use it effectively to enhance their presentation.

• Rehearse with the power point.
• Keep the slides synchronized with your presentation; change them at the appropriate time.
• Refer to the information on the slides. Point out details; comment on images; note facts such as data.
• Don’t let the power point just be something happening in the background while you speak.
• Write notes in your script to indicate when to change slides or which slide number the information applies to.
• Pace yourself so you are not spending a disproportionate amount of time on slides at the beginning of the presentation and racing through them at the end.
• Practice, practice, practice.

Nonverbal Communication

It is clear by the name that nonverbal communication are the ways that we communicate without speaking. Many people are already aware of this, however here are a few tips that relate specifically to oral presentations.

Being confident and looking confident are two different things. Fake it until you make it.

• Avoid slouching or leaning – standing up straight instantly gives you an air of confidence.
• Move! When you’re glued to one spot as a presenter, you’re not perceived as either confident or dynamic. Use the available space effectively, though do not exaggerate your natural movements so you look ridiculous.
• If you’re someone who “speaks with their hands”, resist the urge to constantly wave them around. They detract from your message. Occasional gestures are fine.
• Be animated, but don’t fidget. Ask someone to watch you rehearse and identify if you have any nervous, repetitive habits you may be unaware of, for example, constantly touching or ‘finger-combing’ your hair, rubbing your face.
• Avoid ‘voice fidgets’ also. If you needs to cough or clear your throat, do so once then take a drink of water.
• Avoid distractions. No phone turned on. Water available but off to one side.
• Keep your distance. Don’t hover over front-row audience members; this can be intimidating.
• Have a cheerful demeaner. You do not need to grin like a Cheshire cat throughout the presentation, yet your facial expression should be relaxed and welcoming.
• Maintain an engaging TONE in your voice. Sometimes it’s not what you’re saying that is putting your audience to sleep, it’s your monotonous tone. Vary your tone and pace.
• Don’t read your presentation – PRESENT it! Internalize your script so you can speak with confidence and only occasionally refer to your notes if needed.
• Lastly, make good eye contact with your audience members so they know you are talking with them, not at them. You’re having a conversation. Watch the link below for some great speaking tips, including eye contact.

Below is a video of some great tips about public speaking from Amy Wolff at TEDx Portland [1]

• Wolff. A. [The Oregonion]. (2016, April 9). 5 public speaking tips from TEDxPortland speaker coach [Video]. YouTube. https://www.youtube.com/watch?v=JNOXZumCXNM&ab_channel=TheOregonian ↵

communication of thought by word

Academic Writing Skills Copyright © 2021 by Patricia Williamson is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Definition of an "Oral Presentation"

Ideas for Micro Teaching

One saying is, "If you don't strike oil in 15 minutes, stop boring." This translates to giving engaging oral presentations in the workplace and in educational settings. Oral assessments come in a variety of formats, from multimedia projects to group work to speeches. An oral presentation simply involves explaining something to an audience. In the classroom, teachers grade these oral presentations based on the quality of the information presented as well as the method used in presenting it.

An oral presentation is similar to giving a speech but is usually not just a person behind a lectern. Visual aids and teaching tools are used to further enhance the spoken words. An oral presentation can be given as an individual or as part of a group. It also might add components of technology, such as a slide show, video clip or audio recording. Another term for an oral presentation with technology or other aids is a multimedia presentation, indicating that forms of media are being used. Most oral presentations require the presenter to use a combination of spoken words and visual aids to present an idea or explanation to their audience.

An oral presentation is most often assigned as part of class coursework but can have other purposes as a teaching tool. A teacher might assign students an oral presentation on a particular topic or set of topics that requires them to learn more about the subject. The presenting students then take on a teaching role in sharing that new information to the class through their presentation. Oral presentations are effective teaching tools in this way because they add variety to the classroom and allow students the opportunity to teach one another. A person with expertise on a skill or process utilizes an oral presentation to explain their knowledge about that subject to the assembled group. The group members can follow along and learn a new skill while watching the presentation. In the classroom, students might share an oral presentation in the form of a mock trial or instructions on how play a sport. A workplace presentation might involve sharing information on new technologies or a topic presentation at a related conference.

Oral presentations incorporate a variety of skills including intonation, eye-contact, speech preparation and engaging an audience. The presenter learns to hone their public speaking skills which includes keeping track of time and offering well-researched information. The presenter might also learn multimedia skills as they prepares visual and auditory aids for his presentation as well as research skills when studying the topic. If the presentation takes place in the classroom setting, the additional skill of teaching others a new subject is another benefit.

Clearly explaining your topic and paying attention to your audience are both important aspects of giving an oral presentation. Consider how much your audience knows about your topic in advance and teach them the information they do not know. Keep in mind that you may know all aspects of your topic but that your audience may not. For example, in the workplace, someone in the technology department would need to first explain the basics of a new technology before giving an oral presentation on the subject. The assumption would be that not everyone in the audience would know basic information on the topic and therefore, the presenter needs to offer that information first. Including visual or auditory aids may be helpful for increasing the engagement level of the group by breaking up the words in the speech. Incorporating technology into your presentation can make it more entertaining for your audience as well. This may also increase the likelihood of holding their attention through the entirety of the presentation.

Teachers can assess student oral presentations in a variety of ways. The quality of the content is the first area assessed because the teacher can use a set rubric of required elements for all students. This rubric may not look at subject as much as looking for an in-depth information, well-referenced and researched presentation. Teachers look for a thorough explanation of the topic, a demonstrated solid understanding of that topic and an assessment of the quality of the speech elements. If the student speaks clearly, uses strong words and keeps focused on the topic, he will likely will earn high marks for that portion of the oral presentation. However, teachers also assess the creativity of the presentation and use of multimedia aids. The assessment may also include other criteria such as time allocation or group member participation. Students need to concentrate on all areas of the assigned rubric to put their best oral presentation forward.

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What is Verbal Communication: Examples, Types & Functions

Table of Contents

Definition of verbal communication

“Verbal communication refers to the use of words in delivering the intended message. The main components of verbal communication are sound, words, speaking, and language.” – Albert Mehrabian “Verbal communication is the process of exchanging information and ideas through the use of spoken words. It involves the use of language, tone, pitch, and other elements to convey meaning and intent.” – Richard L. Daft

What is verbal communication?

Verbal communication is the use of speech to convey messages between individuals or groups. It is an essential skill for effective communication in personal and professional settings. Verbal communication involves both speaking and listening, as it requires active participation from both the sender and the receiver of the message.

The sender is the person who initiates the communication by formulating their thoughts into words and delivering them through speech. The receiver, on the other hand, listens attentively to the spoken words and interprets their meaning.

Nature of verbal communication

Verbal communication is a type of communication that involves the use of spoken words or oral language. It is a dynamic process that includes both speaking and listening.

Verbal communication relies on various components such as words, vocabulary, tone, intonation, and non-verbal cues. It stands as a fundamental element of human interaction that plays a vital role in personal, professional, and social environments.

What are the characteristics of verbal communication? 

Verbal communication is a vital part of human interaction, its diverse features play a crucial role in shaping effective and impactful interactions. The following are the main features of verbal communication: 

1/ Interactive: Verbal communication is an interactive process that involves a sender and a receiver who engage in a dialogue or conversation.

2/ Multichannel: Verbal communication can involve multiple channels, including tone of voice, facial expressions, and body language, in addition to spoken words.

3/ Language-based: Verbal communication involves the use of language, whether it is spoken, written, or signed.

4/ Immediate: Verbal communication is often immediate and happens in real-time, allowing for instant feedback and clarification.

5/ Clarity and Fluency: Effective verbal communication emphasizes clear and consistent delivery of messages to ensure understanding.

Examples of verbal communication 

In the list below, we have presented some real-life examples of verbal communication that showcase the various ways in which we use verbal words to convey messages and ideas.

1/ A business meeting where participants discuss project goals, challenges, and progress updates is a primary example of verbal communication in the workplace.

2/ A job interview is where a candidate answers questions and communicates their skills, experiences, and motivations to the interviewer.

3/ A customer service representative on a phone call, responding to a customer’s inquiry, resolving complaints, and providing solutions.

4/ A public speaker delivers a speech , inspiring and motivating the audience through the power of words and delivery.

5/ A team brainstorming session , where members collaborate and verbally express ideas, contributing to problem-solving and decision-making.

6/ A negotiation between two business partners , where they engage in verbal communication to discuss terms, reach agreements, and resolve conflicts.

Examples of verbal expression 

• Giving encouragement by saying, “You can do it!” or “Keep up the good work!”
• Expressing agreement or approval by saying, “Yes, I completely agree with you.”
• Expressing disagreement or dissent by saying, “I respectfully disagree with that perspective.”
• Expressing admiration by saying, “You did an incredible job on this project.”
• When seeking clarification, one can employ the phrase, “Could you kindly provide a further explanation?”
• Expressing curiosity by asking questions such as, “How does that work?” or “What inspired you?

These examples demonstrate the diverse range of verbal expressions we use in our daily interactions to convey opinions, requests, and more. 

Communication coaches Alexander Lyon and Mary Dapine have explored verbal and non-verbal cues in detail in the following video . 

What are the 4 types of verbal communication?

The following types of verbal communication are essential to navigate different situations and contexts. Whether it is intrapersonal, interpersonal, group, or public communication, each type requires specific skills and approaches to communicate effectively. In this section, we will go deeper into the four primary types of verbal communication: 

1/ Intrapersonal Communication: This refers to communication that occurs within an individual’s own mind. It involves self-talk, reflection, and internal dialogue. Intrapersonal communication helps in organizing thoughts, problem-solving, and making decisions.

2/ Interpersonal Communication: Interpersonal communication occurs when two or more individuals engage in communication with one another. It involves face-to-face conversations, discussions, and interactions where people exchange ideas, emotions, and information. Interpersonal communication is essential for building relationships, collaborating, and resolving conflicts.

3/ Group Communication: Group communication occurs when a small group of individuals, typically three or more, communicate with each other. This includes team meetings, brainstorming sessions, and group discussions. Group communication allows for collective decision-making, collaboration, and sharing of diverse perspectives.

4/ Public Communication: Public communication involves speaking to a large audience or public setting. It includes formal presentations, speeches, lectures, and public speaking engagements. Public communication requires effective delivery, clarity, and engaging speaking skills to convey information and persuade the audience.

Understanding these four types of verbal communication helps individuals navigate different communication contexts, adapt their approach, and effectively convey their message depending on the situation and audience.

Forms of verbal communication 

Verbal communication includes various forms that facilitate the exchange of information, ideas, and messages. The below listed are just a few examples of the various forms that we encounter in our personal, professional, and social lives. Each form has its unique characteristics and purposes. Here are some common forms of verbal communication:

What are verbal communication skills? 

Verbal communication skills involve the ability to effectively convey meaning through the use of language. This involves the use of words, tones, and nonverbal cues to express and interact with others.

Verbal communication skills include a range of abilities, such as pronunciation, grammar, vocabulary, and fluency, as well as the capacity to listen actively and respond appropriately to what is being said. Effective verbal communication also requires an awareness of the context and the audience, and the ability to adjust style and tone accordingly. 

Why verbal communication skills are important

Verbal communication skills play a vital role in both personal relationships and professional interactions. 

Strong verbal communication skills are crucial for collaboration and teamwork. They enable individuals to coordinate, exchange ideas, and provide constructive feedback. Effective communication within teams enhances productivity, promotes a sense of unity, and facilitates effective problem-solving. 

Professionally, verbal communication skills are highly valued. Employers seek candidates who can clearly express their ideas, negotiate skillfully, and collaborate with colleagues. Therefore possessing strong verbal communication skills is essential for career growth and advancement.

Furthermore, verbal communication skills play a crucial role in establishing and maintaining relationships. By engaging in meaningful conversations and actively listening individuals can establish trust, foster mutual respect, and navigate conflicts more effectively

Additionally, verbal communication skills are necessary for success in public speaking, and leadership roles, where the ability to articulate ideas with confidence is critical. 

How to improve verbal communication skills 

Improving verbal communication skills involves a combination of verbal techniques and practices. Here are some effective strategies that can help:

1/ Active Listening: Actively listening to others is crucial for improving verbal communication skills. Practice being fully present in conversations, paying attention to both verbal and nonverbal cues. 

2/ Expand Vocabulary: Enhance your vocabulary by reading and learning new words. This allows you to express yourself more precisely and effectively. Practice incorporating new words into your daily conversations. 

3/ Practice Public Speaking: Public speaking exercises help build confidence and improve clarity in communication. Look for chances to address audiences, whether through presentations or by participating in a public speaking group.

4/ Seek Feedback: Actively seek feedback from trusted individuals to gain insights into your communication style. Ask for specific suggestions on areas to improve, such as clarity, organization, or tone.

5/ Role-play and Mock Conversations: Engage in role-playing scenarios or mock conversations to simulate real-life communication situations. 

6/ Seek Professional Development: Consider attending workshops, courses, or training programs focused on communication skills.

7/ Clear Articulation: Work on improving your articulation and pronunciation. Practice speaking clearly and announcing words properly.

8/ Use Technology: With advances in technology, there are numerous tools available to improve verbal communication skills. For example, you can use video recording apps to record and review your presentations or speeches.

Important functions of verbal communication 

Verbal communication serves several important functions that are vital for effective communication. One crucial function is information sharing, where individuals exchange knowledge, ideas, and facts, enabling the transfer of information. 

Verbal communication can be used for persuasion and influence, whether in advertising, or marketing campaigns. It is also essential in problem-solving, as individuals engage in discussions and negotiations to resolve conflicts and find solutions. 

Decision-making is another important function of verbal communication, where individuals exchange information and perspectives to arrive at informed choices. Lastly, verbal communication facilitates feedback, enabling individuals to receive constructive criticism, insights, and suggestions for improvement.

7 essential elements of verbal communication 

Verbal communication, in particular, plays a crucial role in interpersonal interactions. By employing various elements, individuals can ensure their messages are clear, meaningful, and impactful. These elements form the foundation of verbal communication, including the sender, message, channel, receiver, feedback, context, and noise.

1/ Sender: The person who initiates the communication by encoding and transmitting the message.

2/ Message: The messages, concepts, or thoughts that the sender intends to express to the receiver.

3/ Channel: The medium or mode used to transmit the message, such as face-to-face conversation, phone call, email, or video call.

4/ Receiver: The person or audience who receives and decodes the message.

5/ Feedback: The receiver’s response or reaction to the message serves as feedback, offering the sender valuable insights into the message’s effectiveness.

6/ Context: The situational and environmental factors that influence communication, such as the setting, timing, and cultural background.

7/ Noise: Any external or internal factors that may interfere with the communication process , such as distractions, language barriers , or physical limitations .

By understanding and effectively managing these seven elements of verbal communication, individuals can enhance their communication skills and achieve better communication outcomes.

Related Reading: What are the basic elements of communication process

Why is verbal communication important in the workplace 

Verbal communication holds significant importance in the workplace for several reasons. Firstly, it facilitates effective collaboration and teamwork among employees. Clear verbal communication allows individuals to share ideas, and provide feedback, leading to improved productivity. In fact, as per a report by McKinsey , well-connected team members experience a boost in productivity ranging from 20% to 25%.  

Secondly, verbal communication helps in building strong working relationships. It allows for open and honest conversations, creating a positive work environment and mutual understanding.

 Additionally, verbal communication plays a crucial role in delivering instructions and providing constructive feedback, which contributes to enhanced performance and professional growth. It can also help in career advancement, as it allows executives to showcase their skills, and present their accomplishments.

Verbal communication further supports effective customer service, as employees can engage in meaningful conversations with clients, and address their needs.

In the absence of effective verbal communication, misunderstandings, conflicts, and unproductive relationships may arise, leading to poor performance, low morale, and decreased outcomes. 

Overall, verbal communication is vital in the workplace as it promotes effective collaboration, information sharing, problem-solving, and customer interaction, leading to overall success and productivity within the organization.

Difference between verbal and non-verbal communication

The below table highlights some of the key differences between verbal and nonverbal communication. Both forms of communication are important and complementary, and mastering both can enhance one’s overall communication effectiveness.

 By being aware of the key distinctions between verbal and nonverbal communication , we can enhance our overall communication skills, foster deeper connections, and achieve greater understanding in our interactions with others.

Benefits and limitations of verbal communication 

Advantages of verbal communication:.

• Enables real-time feedback and clarification, reducing misunderstandings.
• Facilitates the clear transmission of complex ideas and information.
• Offers opportunities for persuasive and compelling delivery through tone and vocal cues.
• Enhances relationship building and social interaction through active listening and response.
• Enables collaboration and teamwork through real-time coordination and negotiation of ideas.

Limitations of Verbal Communication:

• Can be affected by external factors such as noise, interruptions, or environmental conditions.
• Differences in communication skills among individuals may lead to misunderstandings or misinterpretations.
• Effectiveness relies heavily on the speaker’s ability to convey thoughts and convey emotions.
• Verbal information is subject to memory limitations and may be forgotten over time.

Related Reading: Verbal communication positives and negatives

Advantages of written communication over verbal communication in an organization 

Written communication offers several advantages over verbal communication in an organization. Firstly, written communication provides a permanent record of information, ensuring clarity and accuracy in documentation. Secondly, written communication enables effective communication across time and distance.

This is particularly beneficial for organizations with remote teams or international offices. Additionally, written communication allows for careful planning and revision, providing the opportunity to craft well-thought-out messages and presentations. 

Alternatives to verbal communication 

1/ Written Communication: The written word is a powerful alternative to verbal communication. Written communication includes various mediums such as emails, letters, memos, reports, and text messages. Written communication allows for the careful crafting of messages, providing a permanent record and the opportunity for recipients to review and refer back to the information as needed.

2/ Visual Communication: Visuals, such as charts, graphs, infographics, and images, can effectively convey information and ideas. Visual communication is especially useful when presenting complex data or concepts. 

Must Read: What are the importance and limitations of visual communication

3/ Nonverbal Communication: Nonverbal cues such as facial expressions, gestures, body language, and eye contact, can communicate messages without the need for spoken words.

4/ Digital Communication: With the rise of technology, electronic communication methods have become increasingly popular. This includes methods such as email, instant messaging, video conferencing, and social media platforms.

Must Read: Electronic communication advantages and disadvantages

Frequently Asked Questions

Q1) what is verbal communication and examples .

Ans: Verbal communication refers to the act of conveying information and messages through spoken language. It involves the use of words to express thoughts and engage in conversation. Examples of verbal communication include engaging in discussions, delivering speeches, participating in interviews, exchanging ideas in meetings, or even making phone calls to communicate with others.

Q2) What is verbal and non-verbal communication? 

Ans: Verbal communication involves the use of spoken words, while non-verbal communication includes facial expressions, body language, gestures, and tone of voice.

Q3) What is verbal communication class 10 

Ans: In class 10, verbal communication is typically taught to help students develop effective speaking and listening skills. It focuses on understanding the importance of clear communication and using appropriate language in various situations.

Q4) Where is verbal communication

Ans: Verbal communication takes place in diverse settings such as workplaces, educational institutions, social gatherings, and personal conversations. It is present in any situation where individuals engage in spoken or written exchanges to convey information, express thoughts, or establish connections with others.

Q5) What is verbal short answer? 

Ans: A verbal short answer refers to a brief response provided using vocal language to a question or statement. It is a concise reply that conveys a message or information with clarity. 

Q6) What is a verbal presentation? 

Ans: A verbal presentation involves conveying information or ideas to an audience through oral words. It typically involves using visual aids, such as slides or charts, to support the presentation and engage listeners.

Q7) How to improve verbal communication

Ans: Individuals can improve their verbal communication skills by implementing various techniques, such as active listening, using clear and concise language, being mindful of body language and tone of voice, and following good communication principles .

Q8) What is the medium of message in verbal communication

Ans: The mediums used in verbal communication can vary, including face-to-face conversations, phone calls, recorded messages, emails, letters, or text messages. The choice of medium depends on the specific communication context and the preferences of the individuals involved in the exchange.

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Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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Verbal Communication

Defining verbal communication.

When people ponder the word communication, they often think about the act of talking. We rely on verbal communication to exchange messages with one another and develop as individuals. The term verbal communication often evokes the idea of spoken communication, but written communication is also part of verbal communication. Reading this book you are decoding the authors’ written verbal communication in order to learn more about communication. Let’s explore the various components of our definition of verbal communication and examine how it functions in our lives.

Verbal communication is about language, both written and spoken. In general, verbal communication refers to our use of words while nonverbal communication refers to communication that occurs through means other than words, such as body language, gestures, and silence. Both verbal and nonverbal communication can be spoken and written. Many people mistakenly assume that verbal communication refers only to spoken communication. However, you will learn that this is not the case. Let’s say you tell a friend a joke and he or she laughs in response. Is the laughter verbal or nonverbal communication? Why? As laughter is not a word we would consider this vocal act as a form of nonverbal communication. For simplification, the box below highlights the kinds of communication that fall into the various categories. You can find many definitions of verbal communication in our literature, but for this text, we define Verbal Communication as an agreed-upon and rule-governed system of symbols used to share meaning. Let’s examine each component of this definition in detail.

A System of Symbols

Symbols are arbitrary representations of thoughts, ideas, emotions, objects, or actions used to encode and decode meaning (Nelson & Kessler Shaw). Symbols stand for, or represent, something else. For example, there is nothing inherent about calling a cat a cat.

Rather, English speakers have agreed that these symbols (words), whose components (letters) are used in a particular order each time, stand for both the actual object, as well as our interpretation of that object. This idea is illustrated by C. K. Ogden and I. A. Richard’s triangle of meaning. The word “cat” is not the actual cat. Nor does it have any direct connection to an actual cat. Instead, it is a symbolic representation of our idea of a cat, as indicated by the line going from the word “cat” to the speaker’s idea of “cat” to the actual object.

Not only are symbols arbitrary, they are  ambiguous — that is, they have several possible meanings . Imagine your friend tells you she has an apple on her desk. Is she referring to a piece of fruit or her computer? If a friend says that a person he met is cool, does he mean that person is cold or awesome? The meanings of symbols change over time due to changes in social norms, values, and advances in technology. You might be asking, “If symbols can have multiple meanings then how do we communicate and understand one another?” We are able to communicate because there are a finite number of possible meanings for our symbols, a range of meanings which the members of a given language system agree upon. Without an agreed-upon system of symbols, we could share relatively little meaning with one another.

A simple example of ambiguity can be represented by one of your classmates asking a simple question to the teacher during a lecture where she is showing PowerPoint slides: “can you go to the last slide please?” The teacher is half way through the presentation. Is the student asking if the teacher can go back to the previous slide? Or does the student really want the lecture to be over with and is insisting that the teacher jump to the final slide of the presentation? Chances are the student missed a point on the previous slide and would like to see it again to quickly take notes. However, suspense may have overtaken the student and they may have a desire to see the final slide. Even a simple word like “last” can be ambiguous and open to more than one interpretation.

The verbal symbols we use are also abstract , meaning that, words are not material or physical. A certain level of abstraction is inherent in the fact that symbols can only represent objects and ideas . This abstraction allows us to use a phrase like “the public” in a broad way to mean all the people in the United States rather than having to distinguish among all the diverse groups that make up the U.S. population. Similarly, in J.K. Rowling’s Harry Potter  book series, wizards and witches call the non-magical population on earth “muggles” rather than having to define all the separate cultures of muggles. Abstraction is helpful when you want to communicate complex concepts in a simple way. However, the more abstract the language, the greater potential there is for confusion.

Rule-Governed

Verbal communication is rule-governed . We must follow agreed-upon rules to make sense of the symbols we share . Let’s take another look at our example of the word cat. What would happen if there were no rules for using the symbols (letters) that make up this word? If placing these symbols in a proper order was not important, then cta, tac, tca, act, or atc could all mean cat. Even worse, what if you could use any three letters to refer to cat? Or still worse, what if there were no rules and anything could represent cat? Clearly, it’s important that we have rules to govern our verbal communication. There are four general rules for verbal communication, involving the sounds, meaning, arrangement, and use of symbols.

Case In Point

Sounds and letters: a poem for english students.

When in English class we speak, Why is break not rhymed with freak? Will you tell me why it’s true That we say sew, but also few?

When a poet writes a verse Why is horse not rhymed with worse? Beard sounds not the same as heard Lord sounds not the same as word

Cow is cow, but low is low Shoe is never rhymed with toe. Think of nose and dose and lose Think of goose, but then of choose.

Confuse not comb with tomb or bomb, Doll with roll, or home with some. We have blood and food and good. Mould is not pronounced like could.

There’s pay and say, but paid and said. “I will read”, but “I have read”. Why say done, but gone and lone – Is there any reason known?

To summarise, it seems to me Sounds and letters disagree.

Taken from: http://www.ukstudentlife.com/Ideas/Fun/Wordplay.htm

• Phonology is the study of speech sounds . The pronunciation of the word cat comes from the rules governing how letters sound, especially in relation to one another. The context in which words are spoken may provide answers for how they should be pronounced. When we don’t follow phonological rules, confusion results. One way to understand and apply phonological rules is to use syntactic and pragmatic rules to clarify phonological rules.
• Semantic rules help us understand the difference in meaning between the word cat and the word dog . Instead of each of these words meaning any four-legged domestic pet, we use each word to specify what four-legged domestic pet we are talking about. You’ve probably used these words to say things like, “I’m a cat person” or “I’m a dog person.” Each of these statements provides insight into what the sender is trying to communicate. The Case in Point, “A Poem for English Students,” not only illustrates the idea of phonology, but also semantics. Even though many of the words are spelled the same, their meanings vary depending on how they are pronounced and in what context they are used. We attach meanings to words; meanings are not inherent in words themselves. As you’ve been reading, words (symbols) are arbitrary and attain meaning only when people give them meaning. While we can always look to a dictionary to find a standardized definition of a word , or its  denotative meaning , meanings do not always follow standard, agreed-upon definitions when used in various contexts. For example, think of the word “sick.” The denotative definition of the word is ill or unwell. However, connotative meanings ,  the meanings we assign based on our experiences and beliefs , are quite varied. Sick can have a connotative meaning that describes something as good or awesome as opposed to its literal meaning of illness, which usually has a negative association. The denotative and connotative definitions of “sick” are in total contrast of one another which can cause confusion. Think about an instance where a student is asked by their parent about a friend at school. The student replies that the friend is “sick.” The parent then asks about the new teacher at school and the student describes the teacher as “sick” as well. The parent must now ask for clarification as they do not know if the teacher is in bad health, or is an excellent teacher, and if the friend of their child is ill or awesome.
• Syntactics is the study of language structure and symbolic arrangement . Syntactics focuses on the rules we use to combine words into meaningful sentences and statements. We speak and write according to agreed-upon syntactic rules to keep meaning coherent and understandable. Think about this sentence: “The pink and purple elephant flapped its wings and flew out the window.” While the content of this sentence is fictitious and unreal, you can understand and visualize it because it follows syntactic rules for language structure.
• Pragmatics is the study of how people actually use verbal communication . For example, as a student you probably speak more formally to your professors than to your peers. It’s likely that you make different word choices when you speak to your parents than you do when you speak to your friends. Think of the words “bowel movements,” “poop,” “crap,” and “shit.” While all of these words have essentially the same denotative meaning, people make choices based on context and audience regarding which word they feel comfortable using. These differences illustrate the pragmatics of our verbal communication. Even though you use agreed-upon symbolic systems and follow phonological, syntactic, and semantic rules, you apply these rules differently in different contexts. Each communication context has different rules for “appropriate” communication. We are trained from a young age to communicate “appropriately” in different social contexts.

It is only through an agreed-upon and rule-governed system of symbols that we can exchange verbal communication in an effective manner. Without agreement, rules, and symbols, verbal communication would not work. The reality is, after we learn language in school, we don’t spend much time consciously thinking about all of these rules, we simply use them. However, rules keep our verbal communication structured in ways that make it useful for us to communicate more effectively.

Communication Now

We all know we can look up words in the dictionary, such as  Webster’s Dictionary . When we do this, we are looking up the Denotative Meaning of words. However, given that there are so many Connotative Meanings of words, we now have a resource to look up those meanings as well.  Urban Dictionary is a resource for people to find out how words that have certain denotative meanings are used connotatively. Go ahead, give it a try!

• Survey of Communication Study. Authored by : Scott T Paynton and Linda K Hahn. Provided by : Humboldt State University. Located at : https://en.wikibooks.org/wiki/Survey_of_Communication_Study . License : CC BY-SA: Attribution-ShareAlike
• Image of blue triangle. Authored by : Spaynton. Located at : https://commons.wikimedia.org/wiki/File:Ogdenvc.png . License : CC BY-SA: Attribution-ShareAlike
• Image of Symbols are.... Authored by : Spaynton. Located at : https://commons.wikimedia.org/wiki/File:Vcsymbols.png . License : CC BY-SA: Attribution-ShareAlike

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Business Jargons

A Business Encyclopedia

Presentation

Definition : A presentation is a form of communication in which the speaker conveys information to the audience. In an organization presentations are used in various scenarios like talking to a group, addressing a meeting, demonstrating or introducing a new product, or briefing a team. It involves presenting a particular subject or issue or new ideas/thoughts to a group of people.

It is considered as the most effective form of communication because of two main reasons:

• Use of non-verbal cues.
• Facilitates instant feedback.

Business Presentations are a tool to influence people toward an intended thought or action.

Parts of Presentation

• Introduction : It is meant to make the listeners ready to receive the message and draw their interest. For that, the speaker can narrate some story or a humorous piece of joke, an interesting fact, a question, stating a problem, and so forth. They can also use some surprising statistics.
• Body : It is the essence of the presentation. It requires the sequencing of facts in a logical order. This is the part where the speaker explains the topic and relevant information. It has to be critically arranged, as the audience must be able to grasp what the speaker presents.
• Conclusion : It needs to be short and precise. It should sum up or outline the key points that you have presented. It could also contain what the audience should have gained out of the presentation.

Purpose of Presentation

• To inform : Organizations can use presentations to inform the audience about new schemes, products or proposals. The aim is to inform the new entrant about the policies and procedures of the organization.
• To persuade : Presentations are also given to persuade the audience to take the intended action.
• To build goodwill : They can also help in building a good reputation

Factors Affecting Presentation

Audience Analysis

Communication environment, personal appearance, use of visuals, opening and closing presentation, organization of presentation, language and words, voice quality, body language, answering questions, a word from business jargons.

Presentation is a mode of conveying information to a selected group of people live. An ideal presentation is one that identifies and matches the needs, interests and understanding level of the audience. It also represents the facts, and figures in the form of tables, charts, and graphs and uses multiple colours.

Related terms:

• Verbal Communication
• Visual Communication
• Non-Verbal Communication
• Communication
• 7 C’s of Communication

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14.3: Importance of Oral Presentations

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• Arley Cruthers
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In the workplace, and during your university career, you will likely be asked to give oral presentations. An oral presentation is a key persuasive tool. If you work in marketing, for example, you will often be asked to “pitch” campaigns to clients. Even though these pitches could happen over email, the face-to-face element allows marketers to connect with the client, respond to questions, demonstrate their knowledge and bring their ideas to life through storytelling.

In this section, we’ll focus on public speaking. While this section focuses on public speaking advocacy, you can bring these tools to everything from a meeting where you’re telling your colleagues about the results of a project to a keynote speech at a conference.

Imagine your favourite public speaker. When Meggie (one of the authors of this section) imagines a memorable speaker, she often thinks of her high school English teacher, Mrs. Permeswaran. You may be skeptical of her choice, but Mrs. Permeswaran captured the students’ attention daily. How? By providing information through stories and examples that felt relatable, reasonable, and relevant. Even with a room of students, Meggie often felt that the English teacher was just talking to her . Students worked hard, too, to listen, using note-taking and subtle nods (or confused eyebrows) to communicate that they cared about what was being said.

Now imagine your favourite public speaker. Who comes to mind? A famous comedian like Jen Kirkman? An ac

tivist like Laverne Cox? Perhaps you picture Barack Obama. What makes them memorable for you? Were they funny? Relatable? Dynamic? Confident? Try to think beyond what they said to how they made you feel . What they said certainly matters, but we are often less inclined to remember the what without a powerful how — how they delivered their message; how their performance implicated us or called us in; how they made us feel or how they asked us to think or act differently.

In this chapter, we provide an introduction to public speaking by exploring what it is and why it’s impactful as a communication process. Specifically, we invite you to consider public speaking as a type of advocacy. When you select information to share with others, you are advocating for the necessity of that information to be heard. You are calling on the audience and calling them in to listen to your perspective. Even the English teacher above was advocating that sentence structure and proper writing were important ideas to integrate. She was a trusted speaker, too, given her credibility.

Before we continue our conversation around advocacy, let’s first start with a brief definition of public speaking.

How to Prepare and Give a Scholarly Oral Presentation

• First Online: 01 January 2020

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Building an academic reputation is one of the most important functions of an academic faculty member, and one of the best ways to build a reputation is by giving scholarly presentations, particularly those that are oral presentations. Earning the reputation of someone who can give an excellent talk often results in invitations to give keynote addresses at regional and national conferences, which increases a faculty member’s visibility along with their area of research. Given the importance of oral presentations, it is surprising that few graduate or medical programs provide courses on how to give a talk. This is unfortunate because there are skills that can be learned and strategies that can be used to improve the ability to give an interesting, well-received oral presentation. To that end, the aim of this chapter is to provide faculty with best practices and tips on preparing and giving an academic oral presentation.

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Pashler H, McDaniel M, Rohrer D, Bjork R. Learning styles: concepts and evidence. Psychol Sci Public Interest. 2009;9:105–19.

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Newsam JM. Out in front: making your mark with a scientific presentation. USA: First Printing; 2019.

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Ericsson AK, Krampe RT, Tesch-Romer C. The role of deliberate practice in the acquisition of expert performance. Psychol Rev. 1993;100:363–406.

Seaward BL. Managing stress: principles and strategies for health and well-being. 7th ed. Jones & Bartlett Learning, LLC: Burlington; 2012.

Krantz WB. Presenting an effective and dynamic technical paper: a guidebook for novice and experienced speakers in a multicultural world. Philadelphia: Elsevier; 2017.

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Gore-Felton, C. (2020). How to Prepare and Give a Scholarly Oral Presentation. In: Roberts, L. (eds) Roberts Academic Medicine Handbook. Springer, Cham. https://doi.org/10.1007/978-3-030-31957-1_42

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Chapter 10. Designing and Delivering Presentations

In this chapter.

• Strategies for developing professional oral presentations and designing clear, functional slides
• Discussion of what makes presentations challenging and practical advice for becoming a more engaging and effective presenter
• Tips for extending the concepts of high quality presentations to creating videos and posters

Presentations are one of the most visible forms of professional or technical communication you will have to do in your career.  Because of that and the nature of being put “on the spot,” presentations are often high pressure situations that make many people anxious. As with the other forms of communication described in this guide, the ability to present well is a skill that can be practiced and honed.

When we think of presentations, we typically imagine standing in front of a room (or auditorium) full of people, delivering information verbally with slides projected on a screen. Variations of that scene are common. Keep in mind, though, that the skills that make you a strong presenter in that setting are incredibly valuable in many other situations, and they are worth studying and practicing.

Effective presentation skills are the ability to use your voice confidently to communicate in “live” situations—delivering information verbally and “physically,” being able to engage your audience, and thinking on your feet. It also translates to things like videos, which are a more and more common form of communication in professional spheres.  You will have a number of opportunities during your academic career to practice your presentation skills, and it is worth it to put effort into developing these skills. They will serve you well in myriad situations beyond traditional presentations, such as interviews, meetings, networking, and public relations.

This chapter describes best practices and tips for becoming an effective presenter in the traditional sense, and also describes how best practices for presentation skills and visuals apply to creating videos and posters.

Process for Planning, Organizing, and Writing Presentations

Similar to any other piece of writing or communication, to design a successful presentation, you must follow a thoughtful writing process (see Engineering Your Writing Process ) that includes planning, drafting, and getting feedback on the presentation content, visuals, and delivery (more on that in the following section).Following is a simple and comprehensive way to approach “writing” a presentation:

Step 1: Identify and state the purpose of the presentation. Find focus by being able to clearly and simply articulate the goal of the presentation—what are you trying to achieve? This is helpful for you and your audience—you will use it in your introduction and conclusion, and it will help you draft the rest of the presentation content.

Step 2: Outline major sections. Next, break the presentation content into sections. Visualizing sections will also help you assess organization and consider transitions from one idea to the next. Plan for an introduction, main content sections that help you achieve the purpose of the presentation, and a conclusion.

Step 3: Draft content. Once you have an outline, it’s time to fill in the details and plan what you are actually going to say. Include an introduction that gives you a chance to greet the audience, state the purpose of the presentation, and provide a brief overview of the rest of the presentation (e.g. “First, we will describe the results of our study, then we’ll outline our recommendations and take your questions”). Help your audience follow the main content of the presentation by telling them as you move from one section of your outline to the next—use the structure you created to keep yourself and your audience on track.

End with a summary, restating the main ideas (purpose) from the presentation and concluding the presentation smoothly (typically thanking your audience and offering to answering any questions from your audience). Ending a presentation can be tricky, but it’s important because it will make a lasting impression with your audience—don’t neglect to plan out the conclusion carefully.

Step 4: Write presentation notes. For a more effective presentation style, write key ideas, data, and information as lists and notes (not a complete, word-for-word script). This allows you to ensure you are including all the vital information without getting stuck reading a script. Your presentation notes should allow you to look down, quickly reference important information or reminders, and then look back up at your audience.

Step 5: Design supporting visuals. Now it’s time to consider what types of visuals will best help your audience understand the information in your presentation. Typically, presentations include a title slide, an overview or advance organizer, visual support for each major content section, and a conclusion slide. Use the visuals to reinforce the organization of your presentation and help your audience see the information in new ways.

Don’t just put your notes on the slides or use visuals that will be overwhelming or distracting—your audience doesn’t need to read everything you’re saying, they need help focusing on and really understanding the most important information. See Designing Effective Visuals .

At each step of the way, assess audience and purpose and let them affect the tone and style of your presentation. What does your audience already know? What do you want them to remember or do with the information? Use the introduction and conclusion in particular to make that clear.

For in-class presentations, look at the assignment or ask the instructor to make sure you’re clear on who your audience is supposed to be. As with written assignments, you may be asked to address an imagined audience or design a presentation for a specific situation, not the real people who might be in the room.

In summary, successful presentations

• have a stated purpose and focus;
• are clearly organized, with a beginning, middle, and end;
• guide the audience from one idea to the next, clearly explaining how ideas are connected and building on the previous section; and
• provide multiple ways for the audience to absorb the most important information (aurally and visually).

Developing a Strong Presentation Style

Since presentation are delivered to the audience “live,” review and revise it as a verbal and visual presentation, not as a piece of writing. As part of the “writing” process, give yourself time to practice delivering your presentation out loud with the visuals . This might mean practicing in front of a mirror or asking someone else to listen to your presentation and give you feedback (or both!). Even if you have a solid plan for the presentation and a strong script, unexpected things will happen when you actually say the words—timing will feel different, you will find transitions that need to be smoothed out, slides will need to be moved.

More importantly, you will be better able to reach your audience if you are able to look up from your notes and really talk to them—this will take practice.

Characteristics of a Strong Presentation Style

When it comes time to practice delivery, think about what has made a presentation and a presenter more or less effective in your past experiences in the audience. What presenters impressed you? Or bored you? What types of presentation visuals keep your attention? Or are more useful?

One of the keys to an effective presentation is to keep your audience focused on what matters—the information—and avoid distracting them or losing their attention with things like overly complicated visuals, monotone delivery, or disinterested body language.

As a presenter, you must also bring your own energy and show the audience that you are interested in the topic—nothing is more boring than a bored presenter, and if your audience is bored, you will not be successful in delivering your message.

Verbal communication should be clear and easy to listen to; non-verbal communication (or body language) should be natural and not distracting to your audience. The chart below outlines qualities of both verbal and non-verbal communication that impact presentation style. Use it as a sort of “rubric” as you assess and practice your own presentation skills.

As you plan and practice a presentation, be aware of time constraints. If you are given a time limit (say, 15 minutes to deliver a presentation in class or 30 minutes for a conference presentation), respect that time limit and plan the right amount of content. As mentioned above, timing must be practiced “live”—without timing yourself, it’s difficult to know how long a presentation will actually take to deliver.

Finally, remember that presentations are “live” and you need to stay alert and flexible to deal with the unexpected:

• Check in with your audience.  Ask questions to make sure everything is working (“Can everyone hear me ok?” or “Can you see the screen if I stand here?”) and be willing to adapt to fix any issues.
• Don’t get so locked into a script that you can’t improvise. You might need to respond to a question, take more time to explain a concept if you see that you’re losing your audience, or move through a planned section more quickly for the sake of time. Have a plan and be able to underscore the main purpose and message of your presentation clearly, even if you end up deviating from the plan.
• Expect technical difficulties. Presentation equipment fails all the time—the slide advancer won’t work, your laptop won’t connect to the podium, a video won’t play, etc. Obviously, you should do everything you can to avoid this by checking and planning, but if it does, stay calm, try to fix it, and be willing to adjust your plans. You might need to manually advance slides or speak louder to compensate for a faulty microphone. Also, have multiple ways to access your presentation visuals (e.g., opening Google Slides from another machine or having a flash drive).

Developing Strong Group Presentations

Group presentations come with unique challenges. You might be a confident presenter individually, but as a member of a group, you are dealing with different presentation styles and levels of comfort.

Here are some techniques and things to consider to help groups work through the planning and practicing process together:

• Transitions and hand-off points. Be conscious of and plan for smooth transitions between group members as one person takes over the presentation from another. Awkward or abrupt transitions can become distracting for an audience, so help them shift their attention from one speaker to the next. You can acknowledge the person who is speaking next (“I’ll hand it over to Sam who will tell you about the results”) or the person who’s stepping in can acknowledge the previous speaker (“So, I will build on what you just heard and explain our findings in more detail”). Don’t spend too much time on transitions—that can also become distracting. Work to make them smooth and natural.
• Table reads. When the presentation is outlined and written, sit around a table together and talk through the presentation—actually say what you will say during the presentation, but in a more casual way. This will help you check the real timing (keep an eye on the clock) and work through transitions and hand-off points. (Table reads are what actors do with scripts as part of the rehearsal process.)
• Body language. Remember that you are still part of the presentation even when you’re not speaking. Consider non-verbal communication cues—pay attention to your fellow group members, don’t block the visuals, and look alert and interested.

Designing Effective Visuals

Presentation visuals (typically slides, but could be videos, props, handouts, etc.) help presenters reinforce important information by giving the audience a way to see as well as hear the message. As with all other aspects of presentations, the goal of visuals is to aid your audience’s understanding, not overwhelm or distract them. One of the most common ways visuals get distracting is by using too much text. Plan and select visuals aids carefully—don’t just put your notes on the screen, but use the visuals to reinforce important information and explain difficult concepts.

The slides below outline useful strategies for designing professional, effective presentation slides.

• Write concise text. Minimize the amount of reading you ask your audience to do by using only meaningful keywords, essential data and information, and short phrases. Long blocks of text or full paragraphs are almost never useful.
• Use meaningful titles. The title should reveal the purpose of the slide. Its position on the slide is highly visible—use it to make a claim or assertion, identify the specific focus of the slide, or ask a framing question.
• Use images and graphics. Wherever possible, replace wordy descriptions with visuals. Well chosen images and graphics will add another dimension to the message you are trying to communicate. Make sure images are clear and large enough for your audience to see and understand in the context of the presentation.
• Keep design consistent. The visual style of the slides should be cohesive. Use the same fonts, colors, borders, backgrounds for similar items (e.g., all titles should be styled the same way, all photos should have the same size and color border). This does not mean every slide needs to look identical, but they should be a recognizable set.
• Use appropriate contrast. Pay attention to how easy it is to see elements on the screen. Whatever colors you choose, backgrounds and overlaid text need to be some version of light/dark. Avoid positioning text over a patterned or “busy” background—it is easy for the text to get lost and become unreadable. Know that what looks ok on your computer screen might not be as clear when projected.

Key Takeaway

• Create a structure for your presentation or video that clearly supports your goal.
• Practice effective verbal and non-verbal communication to become comfortable with your content and timing. If you are presenting as a group, practice together.
• Use visuals that support your message without distracting your audience.

Additional Resources

Fundamentals of Engineering Technical Communications Copyright © by Leah Wahlin is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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A Deep Dive Into Virtual Presentations

Head of Product at Gloww

• Published on November 1, 2023

Virtual presentations are becoming increasingly common. With more businesses now embracing remote work, they’re an unavoidable adaptation that is essential for onboarding , employee development , and more. However, it’s not as straightforward as transplanting in-person presentation scripts into the virtual world. If you want to host virtual presentations that strike the right note, you need to think carefully about readying your material for online audiences. 

What is a virtual presentation? How can you keep online audiences engaged? These are the questions you should be asking yourself if you want to make effective use of the virtual format. 

How Are Virtual Presentations Different From Regular Presentations?

While the ultimate goal of virtual presentations is the same as in-person presentations, there are a lot of differences between the two formats . For starters, there’s generally less performance involved. When delivering an in-person presentation, a lot of focus is placed on keeping an audience engaged . A good presenter needs to be comfortable with public speaking and a master when it comes to body language. 

When presenting online, there’s far less pressure when it comes to performance. This is despite the fact that a presenter may be broadcasting to dozens, if not hundreds of people. An effective virtual presentation is generally more informal and relaxed. 

However, there are some downsides to delivering a presentation online. One of the biggest issues that presenters face is that they’ll have to contend with more distractions than if they were presenting to an in-person audience. These same distractions are what can render a standard conference call a challenge, and presenters often have to work extra hard to maintain audience engagement. 

What’s more, while the usual presentation skills aren’t always necessary, different proficiencies come into play. Body language doesn’t read as well when presenting online, but a speaker will still need to project a message virtually. Tone of voice is crucial, and a speaker needs to consider pauses carefully. Additionally, it’s important to constantly engage the audience if you want to maintain their interest levels. Relying too heavily on slides or failing to interact with an audience is a surefire way of dooming a virtual presentation to failure. For some inspiration you can find our employee engagement calendar on our blog too.

Why Are Virtual Presentations Important?

If your business operates in the virtual space and your teams are working remotely, you need to be thinking seriously about virtual presentations . It’s simply not practical to bring remote teams together for in-person training and team-building exercises, especially if employees are dispersed across the globe. 

Virtual presentations can be used as a learning tool to develop your workforce and introduce them to new ideas and ways of working. Some businesses utilize digital training documents for this purpose, but there’s little scope for interactivity here. With virtual presentations, you’re giving yourself the chance to connect with remote teams . As well as being a powerful tool for communication and instilling a sense of company culture , a live virtual presentation provides you with the chance to gauge engagement and understanding levels. 

How Do You Create a Virtual Presentation?

Is this your first time staging a virtual presentation ? Adapting your in-person approach to the virtual world might seem like a good idea, but you won’t achieve good results this way. To make your next virtual presentation a success , we’ve put together some handy tips. 

Start with Your Content 

This is the most important thing to consider when readying your presentation material for an online audience . While the bare bones of your in-person presentations can be used, they’ll need to be refined for the virtual space. Are you delivering training content to an online audience? All the key information can be captured here, but make sure it’s accessible and not overbaked. Is your presentation more client-facing? Make sure you’re capturing key selling points and considering what can be shared in other formats. 

Think About Your Slides 

Cramming too many slides into your presentation is a guaranteed way of sending your audience to sleep. If you want to maintain high engagement levels, keep slides sparse . During an in-person presentation, it’s easy to read the room and elaborate on complex slides if you feel the need to. When presenting online, this isn’t always possible. If your presentation has to be slide-heavy, try and stick to a single slide for every minute of speech. Ensure the slides you are using are concise and capture key information. 

Focus On Your Audience 

When presenting to an audience, you need to constantly reaffirm the fact that the information you’re discussing is relevant to them. Reading body language and audience responses can be a little tricky when presenting online, but keeping the focus on participants is crucial if you want to achieve good results. Regular interaction is a good way of keeping presentation material focused on your audience. Make a point of underlining how what you’re talking about applies to them and how it can help them achieve their everyday goals. 

Even if the material you’re covering in a presentation is pretty dense, you need to remain lively and dynamic to capture audience attention. Avoid leaning on your slides too heavily and make sure you’re not bound to a script. A little deviation can work wonders for audience engagement. 

Involve Your Audience to Avoid the Ringelmann Effect 

The Ringelmann Effect is something you might encounter if you’re presenting to a large audience. The bigger an audience gets, the less likely it is that individual participants are going to engage. By constantly involving your audience, you can overcome this. If you need to bring a hypothetical scenario into play , put someone on the spot. This way, everyone’s kept on their toes and constantly braced to interact. 

Remove External Distractions

While there’s not much you can do to ensure participants aren’t dealing with their own distractions, you can eliminate distractions from your presenting environment . Make sure your schedule is completely cleared to avoid any unwanted phone calls or interruptions. Are you presenting from an office location? Let anyone who is sharing your space know you need complete quiet so you can concentrate on delivering the best virtual presentation possible. 

Be Enthusiastic 

Even if the content of your presentation is on the dry side, you need to be able to sell it to your audience . If you’re not animated and engaged with the material, you can’t expect your audience to show an interest. Familiarizing yourself with presentation content will go a long way in ensuring you can deliver a lively and passionate event for participants. 

Professional Surroundings and Backgrounds 

No matter how animated you are during a presentation, you’ll still need to keep things professional . A low-key background will not only eliminate distractions but set the right tone for learning and development. Here’s our list of best backgrounds .

Best Virtual Presentation Tips

Now you’ve created a compelling outline for your virtual presentation , you’ll need to work on your presentation skills and deliver a memorable event. Below are some handy tips to get you started. 

Proper Webcam and Lighting 

Production values count when it comes to virtual presentations. A standard laptop webcam probably isn’t going to cut it if you want to make the right impression. An external webcam is therefore a must. You’ll also want to play around with lighting to make your presentation as effective as possible. 

Check Your Internet Connection 

Technical issues are sometimes unavoidable. However, even the slightest lag can render a virtual presentation pointless. Check your internet connection ahead of time to ensure you’re not going to have to contend with this issue. 

Talk to the Camera

It’s tempting to check the reactions of your online audience, but this isn’t really practical if you’re delivering a presentation to a large number of people. Rather than work overtime in an attempt to make a personal connection, talk to the camera instead. This gives you the best chance of making a connection with everyone who’s watching.  

Use Body Language 

Body language is very important when presenting online. While you won’t be able to make eye contact with individual audience members and use the space around you, you can make use of hand gestures and facial expressions to strengthen your message. However, remember to keep things simple.  

Engage Your Audience Members 

If you’re planning a longer virtual presentation or covering a lot of key topics, you need to make sure your audience is engaged . Constantly reach out to participants to hammer out specifics with examples or use quick-fire quizzes to keep everyone engaged. You can even use one of the 49 icebreakers to spice things up .

Be Yourself 

Authenticity matters when presenting online. It’s particularly important if you’re an employer presenting to remote teams. Make sure the persona you’re projecting is true to the one you’ve already established. The more authentic you are, the more credible your message will seem. 

What is the Optimum Amount of Time You Can Keep People Engaged Online? 

Most people will struggle to remain engaged with a single topic beyond five minutes. Your presentation is going to be longer than this, so avoid dwelling on specific topics for too long. For best results, try and keep your overall presentation no within 45 minutes . 

How Often Should Your Audience Share Their Thoughts?

Reach out to participants once every five minutes or so. You can ask individual participants to reflect on topics you’ve just covered, or break things up with more interactive elements like quizzes and polls. 

How Many Presenters Should There Be in a Virtual Presentation? 

With shorter presentations, it makes sense to keep things simple with a single presenter. If you’re planning a longer event and want to keep things as dynamic as possible, consider using two or three speakers. 

Host Your Next Virtual Presentation with Gloww 

Ready to unlock the potential of virtual presentations? Whether you’re presenting to prospective clients or need to reach out to remote teams, virtual presentations are the way forward . However, you’ll need a reliable video conferencing solution to stage a successful virtual presentation. 

With Gloww, you have everything you need to deliver memorable presentations that strike the right note with audiences. You can adapt your existing presentation material for the virtual space or explore brand-new elements to bring interactivity to your sessions. Add existing slide decks to readymade templates, make things more interesting with polls and quizzes, or integrate multimedia assets to take your presentations to a whole new level. You can get started with Gloww today. If you want to learn about Gloww can help you fine-tune your virtual presentations, explore our pricing plans , and discover more about our premium features. Do you still have questions about Gloww? Get in touch with the team.

Want to learn more? Here’s everything you need to record your meeting , a template for your monthly business review meetings , virtual meeting etiquettte , and all about how video conferencing works .

Ben Aflalo heads Gloww's product team with over two decades of leadership experience. Passionate about leveraging innovative technology, he is committed to building products for the greater good.

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The oral presentation before three examiners will favour pupils from big city lycées, the union argued.

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