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9 sales presentation lessons from steve jobs’ iphone keynote.

“Every once in a while, a revolutionary product comes along that changes everything …” 

Those were the now-iconic words spoken by then-Apple CEO Steve Jobs in his 2007 MacWorld keynote. 

This talk — well worth the 80-minute watch — was Jobs’ introduction (cough cough SALES PITCH) for the OG iPhone (aka, iPhone … aka iPhone 1).

It’s arguably the best sales presentation of all time, the GOAT if you will.

Hyperbole? Maybe, but Steve Jobs (and Apple) – no matter your feeling towards him or the company — have kinda sorta earned the right to hyperbole.

If you are an SDR/BDR or account executive (or anyone who does sales for a living), Jobs’ talk is something you must watch — and rewatch. It’s textbook for presentations, specifically ones that are sales in nature.

As you watch this Steve Jobs keynote (dare I say, Masterclass), be on the lookout for these 9 sales presentation lessons.

Sales Presentation Lesson #1: Demolish the status quo

“The most advanced phones are called smartphones (so they say).”

The problem, according to Steve Jobs? Smartphones are not so smart, and they’re not so easy to use.

He discusses this point around the 4-minute mark of his talk.

He says the current “smart” phones fall into one of the three categories: 

• not so smart
• hard to use, or 
• not so smart AND hard to use

It’s hard to imagine a pre-iPhone world, but the Treo, Moto Q, E62, and other cell phones were quite advanced for their time. They were pretty awesome.

But Jobs challenges that point. He shatters the status quo with a strong statement + powerful visual.

How this translates to sales: Instinct tells us to focus on the product’s benefits — (hopefully) positive and (relatively) easy to talk about.

But … focusing your message on the pain of the status quo is more persuasive than focusing on benefits.

If the status quo is no longer an option (iPhone > “smartphones”), your buyer is more likely to invest in the “new” option.

Accomplish this mindset change through the behavioral economics principle of loss aversion — humans will go to more extraordinary lengths to avoid loss than they will to gain benefits.

Loss aversion tugs on human nature. We will undergo 2x more effort to avoid a loss than to incur a gain . 

Example #1: It’s easier to convince someone to move away from a fire (loss aversion) than to move from a chair to a comfy sofa.

Example #2: People are more motivated to NOT lose $25,000 (loss aversion) than they are to earn $25,000.

Use this psychological bias to your advantage. Your close rates will bump up if you do it right.

Start by showing why the current situation is bad (see “Business School 101” graph above) and demolish the status quo.

Sales Presentation Lesson #2: THEN show the gain

You’ve talked about how the status quo is no more. You’ve got your buyer leaning in (captivated?), on the edge of their seat.

It’s time to show the gain your product or service offers.

Steve Jobs started every demo with some version of the following: “Now what if I wanted to do X? Here’s what that looks like…”

The “I” Jobs was referring to was him in the shoes of the customer. The “what that looks like” is the gain realized from the product/service offered.

Good sales presentations show what the product can do. Great sales presentations show what the customer can do (with the product).

To accomplish this, you must answer these three questions:

• What OUTCOME did the customer achieve?
• What ACTION did the customer take to accomplish this?
• What PRODUCT BENEFIT or INSIGHT made that action possible?

Here’s a sales template to get you started:

But you are not done after showing the gain. Not quite!

Sales Presentation Lesson #3: Keep switching between status quo and gain

Sales Tip #1 (status quo), then Sales Tip #2 (gain). 

Keep going back and forth between the status quo and the gain customers realize with your solution.

“Not the crippled stuff you find on most phones — these are the real, desktop-class applications.” About 9.5 minutes into his talk, Jobs comes back to the status quo, the “crippled stuff” … the industry-standard stuff yet is broken.

And then he hits the audience with the gain iPhone offers.

Status quo.

Back and forth. Back and forth.

Steve Jobs repeats this technique throughout the next hour+ of his talk. He keeps coming back to what he hates about the status quo over and over again to better tee up what he’s showing next.

In Nancy Duarte’s 2011 TEDxEast talk, The Secret Structure of Great Talks , she mentions this technique 6 minutes or so into her presentation (bold is mine): 

“At the beginning of any presentation, you need to establish what is. You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea. So it’s like, you know, here’s the past, here’s the present, but look at our future. Here’s a problem, but look at that problem removed. Here’s a roadblock; let’s annihilate the roadblock. You need to really amplify that gap. This would be like the inciting incident in a movie. That’s when suddenly the audience has to contend with what you just put out there: ‘Wow, do I want to agree with this and align with it or not?’ And in the rest of your presentation should support that.

“So the middle goes back and forth; it traverses between what is and what could be, what is and what could be. Because what you are trying to do is make the status quo and the normal unappealing, and you’re wanting to draw them towards what could be in the future with your idea adopted.”

The last sentence is the key. That’s your goal: “…make the status quo and the normal unappealing … what could be in the future with your idea…”

Sales Presentation Lesson #4: Lead with the “Oh S$#T” moment

There is no massive build-up, no long lead into the punchline. 

3 minutes into an 80-minute talk (3.75% of the way through!) Steve Jobs drops the iPhone name for the first time.

Too often, in sales pitches, there is a long lead-in, a huge build-up. We talk about our storied company history, our amazing customers, and so on.

Instead, flip your sales product demo upside down.

In this blog post , we share an example of a sales rep pitching a politician on building a new city on top of an empty plot of land in South Dakota. The example shows a typical sales demo.

The problem? It takes 20 minutes to get to the juicy stuff — what the city (in this case) will look like. 

Flipping the demo to lead with the result (a fabulous new city in South Dakota, a revolutionary smartphone called the iPhone) takes the guesswork out.

If done effectively, you’ve now piqued interest. It’s your job to maintain that interest throughout the remainder of your pitch.

Start with the outcome and allow the conversation to unfold from there naturally .

In the 3 million web-based sales product demos we analyzed using AI, we found winning product demonstrations mirror the same priorities raised during discovery calls, in priority order.

Start your sales product demo with the problem you spent the most time on during discovery, and go forward from there.

This is called “solution mapping” — helping guide you and your buyers by getting to the stuff that matters most first .

Sales Presentation Lesson #5: Obey the 9-minute rule

9.1 minutes.

For winning deals, 9.1 minutes is the average time to go through an introductory sales meeting presentation deck. 

This number is backed not only by Gong data, but also by science.

Humans are complex creatures, but we are also easily distracted. SQUIRREL!

A recent study showed the average human brain now has an attention span shorter than a goldfish . What? Every time I read that study … Mind. Blown.

In some instances, this 8-second attention span serves as an advantage , but it can be tricky when selling!

While our attention starts to wander after 8 seconds or so, as we mention here , neuroscientists have proven that our brains have a built-in stopwatch that stops around 9-10 minutes.

Notice how every 9-minutes or so, Steve Jobs introduces something in his talk to “perk up” the brain … to change the pace.

To command your customer’s attention, you must introduce a “brain-perking” change of pace, such as a new speaker, a video/live demo, or a dramatic story.

The first significant shift in the Jobs keynote is when he shows a video of the new iPhone in action. Notice he’s gone from talking with images only to sharing a live video.

Brain switch. Powerful stuff.

Jobs continues this “every 9 minutes” switch: Story to demo to story to demo. Jobs talking followed by (then) Google CEO Eric Schmidt talking.

This constant switching throughout the entire 80-minute presentation keeps the audience engaged.

Sales Presentation Lesson #6: Simplify your slides

We’ve all seen ‘em.

We’ve all been on the other side of a slide presentation that is full of words — words the seller reads VERBATIM from the slide.

It’s painful. It’s cringeworthy. It’s a colossal waste of (everyone’s) time.

Yet “busy slides” are still an issue for many-a-sales presentations.

Notice most of Steve Jobs’ slides (from more than a decade ago, mind you): 

• No lists with 17+ bullet points
• No paragraphs of words
• No fancy animations or wild things flying on and off the screen

Steve Jobs’ slides are — for the most part — a short headline + a single image. Each slide = one big idea.

P.S. We have a brand new Sales Presentation Template — for you, for free. Grab this fill-in-the-blanks template to create knockout sales presentations.

Sales Presentation Lesson #7: Load up on pronouns

a word that can function by itself as a noun phrase and that refers either to the participants in the discourse (e.g., I, you ) or to someone or something mentioned elsewhere in the discourse (e.g., she, it, this ). — Oxford Languages

Pronouns make things personal.

I. We. You. 

Jobs leans heavily on the use of pronouns. You can hear them peppered throughout all of his presentations. 

“Well, how do you solve this? Hmm. It turns out we have solved it. We solved it in computers 20 years ago. We solved it with a bit-mapped screen that could display anything we want. Put any user interface up. And a pointing device. We solved it with the mouse. We solved this problem. So how are we going to take this to a mobile device? What we’re going to do is get rid of all these buttons and just make a giant screen. A giant screen.”

7 “we’s” in a single paragraph!

He does the same with the pronouns “you” and “I.”

Gong has done some research on words and phrases top sellers use .

The best sales reps speak directly to buyers using the pronouns you, your, and your team 29% more often than their average and underperforming peers. 

A: “Users maximize their time with this workflow.”

B: “You’ll be more efficient with this workflow.”

Can you guess which seller closes more deals?

Users vs. You. A single word can have a significant impact.

Pronouns make the person (or team) on the other end feel more part of the conversation. Pronouns flip the script from generic, vague, and indirect to personal.

Pronouns allow buyers to visualize the product or the experience. It puts them in control.

Sales Presentation Lesson #8: Give signposts at the start

Step 1: Tell them what you are going to tell them. 

Step 2: Tell them. 

Step 3: Tell them what you told them.

Said another way …

Step 1: Preview your key points (“give pointers at the start”). Tease out the main idea.

Step 2: Share your key points and main idea — the meat of each section.

Step 3: Summarize (Sales presentation lesson #9).

Jobs spends a lot of time on Step 2, as any good speaker should.

However, he never misses the opportunity to preview each part of his presentation. He always starts by listing what he’s going to cover before just diving in.

30 or so minutes in, Jobs introduces the SMS section: “Now what I want to do is show you SMS texting” (Step 1).

Yeah, I know. The current smartphone has come a long way with SMS texting!

And then he does it (Step 2)— shows how texting works on the new iPhone.

Previewing upcoming content accomplishes two things: 

• It alerts the buyer “your question will be answered soon.” This allows them to focus on what is being shown instead of guessing what comes next.
• It creates a clear structure — a roadmap if you will. This section is focused; we aren’t just aimlessly meandering.

Note: It’s okay to be direct, “In this next section, I’m going to tell you about XYX.” It may sound a bit robotic, but better to err on the side of directness versus ambiguity and vagueness.

Sales Presentation Lesson #9: Get back to them at the end

When moving through a long presentation, it’s crucial to break things up every 9 minutes (see: Sales presentation lesson # 5) AND summarize what you covered.

Notice how when Steve Jobs wraps up a section, he often leads with, “So again …” This type of language signals, “I’m about to change chapters. Any questions before I move on?” 

He reviews and recaps what he’s just covered.

Jobs does this brilliantly while finishing the “iPod feature” section of his talk:

Note: While this slide appears to be counter to Sales presentation lesson #6 (Simplify Your Slides), it’s okay that he includes more words on this particular slide. After all, it’s a summary — a  takeaway slide — one that may be printed (or have someone take a picture of).

This summary slide check-in is essential.

Why? Gong data show that superstar sales reps are bombarded with questions during their demos compared to their peers .

In fact, top reps get 28% more questions from their buyers during product demos and technology-related discussions than “average” sales reps.

Pausing in between sections, summarizing what you’ve just covered, and allowing time for questions is essential to your success as a salesperson.

Our gift to you: Sales Presentation Template

Steve Jobs — love him or not — was one of the most talented business presenters of all time.

He balanced confidence and hyperbole with killer content and a style that kept his audience’s attention … for more than 8 seconds.

Take the 9 sales presentation tips from his 2007 iPhone keynote and incorporate them into your next sales presentation. 

Download our fill-in-the-blank Sales Presentation Template for some added flex, and start prepping your next product demo today.

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The life of steve jobs power point presentation

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• 1. Assignment – 1 1 Submitted By Name: Md. Abdul Wazed ID: 16306010 Section: D Submitted To Mohammad Sajid Shahriar Lecturer Dept. of Computer Science and Engineering Computer Applications Lab CSC 104
• 2. The Life of Steve Jobs
• 3. Short Description From the day he was born on February 24, 1955, Steven Paul Jobs has been blazing his own path. As the CEO of Apple Computer and CEO and Chairman of Pixar, Jobs is today recognized as one of the top leaders and visionaries of both the computer and entertainment industries and is worth an estimated $4.4 billion. Steve Jobs, the mastermind behind Apple's iPhone, iPad, iPod, iMac and iTunes, has died on October 5, 2011, when he was 56 years old. 3
• 4. Watch a short biography video on Steve Jobs 4
• 5. The visionary that changed the lives of millions. February 24, 1955 – October 5, 2011 5
• 6. Steve Jobs Life  Born 24th Feb, 1955 in San Francisco, Steve was an adopted child.  He did his schooling from Los Altos city and later dropped out from his college.  Studied Eastern mysticism.  At 19, got his first job at video-game manufacturer Atari.  Had interest in electronics.  He Skipped 5th grade  Took his first electronics class in high school  After school, attended lectures at the Hewlett Packard company where he met Steve Wonzniak during work. 6
• 7. Steve Jobs Life  Graduated high school in 1972  Enrolled in Reed College in Oregon  Dropped out after one semester  Slept on his friends dorm room floor and dropped in on Classes of interest- “didn’t have a drom room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. 7
• 8. Steve Jobs Life  Returned to California in 1974 and was hired as a technician for Atari  Attended meetings at wozniak’s “Homebrew Computer Club” Steve convinced Wozniak to work with him in building computers. For this Jobs sold his Volkswagen van while Wozniak sold his Hewlett- Packard Scientific calculator. Jobs named their company – Apple in memory of a happy summer he had spent as an orchard worker in Oregon. 8
• 9. Steven and Apple  Apple Computer – April 1st 1976  Apple’s first sales – The Byte Shop, a local retailer  First public appearance at the Personal Computer Festival in 1976  Born on April 1st, 1976  Apple I designed and prototype built  First single board computer with built-in Video interface 9
• 10. Steve and Apple (contd)  First Macintosh – January 24, 1984  Tyranny, chairmanship and marketing  Apple went public on December 12, 1980, Steve market value jumped fro $7.5 million to $ 217.5 million  Apple II designed in the following year  Operating System loaded automatically  Smaller Components & built-in circuitry  In 1976, Jobs looked to hire a public relations agency to help advertise.10
• 11.  Most investors turned Apple down  Retired Intel executive Mike Markkula Decided to invest  Markkula became chairman of Apple in May 1977  Became publicly traded company in 1980  Launched LISA in 1983  First commercial computer to use GUI  Unpopular due to its few software programs and high price  Micintosh created to compute with PC  Marketed for friendliness, not just a mindless machine  Very popular – sold approximately 70,000 Macs in the first 100 days 11
• 12. Sales began to plunge Wozniak quit Apple in 1985 Board members of Apple met on May 28th , 1985 and each voted on the removal of Stove from the company- At 30 Jobs, however, was fired from the company he co-founded with Steve Wozniak. He left the company after losing a bitter battle over control with Apple’s CEO John Sculley (whom Jobs had recruited from Pepsi Cola). Dawnfall – parting from Apple 12
• 13. Steve Later Said:- “I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.” 13
• 14. Starting all over again Decided to start his own Company. Founded Next Computer in 1989 NeXT turned a profit for the first time in 1992. NeXT software needed to be made more reliable and compatible for consumers. Company slowly starts going downhill. 14
• 15. Jobs was criticized for wasting money that belonged to the company in 1993. Closed a NeXT factory in the February. Laid off half of the employees and stopped making computers. 15
• 16. Also Started Pixar 16 Pixar, however was a success story. The company started the first computer-animated film, the Toy Story and when Pixar’s stock went public, Jobs became in instant billionaire.
• 17. Job Back with a Vengeance Meanwhile, his old company, Apple was under immense pressure from rival Microsoft in 1996 posted billions of dollars in losses. In December 1996 Jobs convinced Apple to buy NeXT and make it’s software the foundation of the next-generation Mac OS. The technology he developed at NeXT became the catalyst of Apple’s comeback. Initially appointed as Apple’s adviser, Steve Jobs was named Apple’s interim CEO in 1997 17
• 18. Ouster and comeback…..  Steve’s dismissal  Creation of NeXT  Early losses  “Pixar animation studios” and the first Oscar  Declining Apple’s market share  December 20, 1996 Apple bought NeXT  Welcomed back the company’s founder as “informal adviser” 18
• 19. Portable Audio Revolution  Less than a year after iTunes was released, Apple released the iPod  Originally only for Mac users  In July 2002, the new iPod was available for Windows users as well  Sales skyrocketed and 75% of MP3 players In eight weeks, five million songs were sold on iTunes. Took over 80% of the legal music downloading market. 19
• 20. More Successful Changes  June 6th, 2005, Jobs announced switch from PowerPC chips to Intel chips.  This would conserve energy on PowerBook and iBook. 20
• 21. Personality Profile 21 According to Mayers – Briggs type Indicator (MBTI) Steve Job is on ENTJ
• 22. …….. Jobs on the job!  Charisma  Motivator  Marketing genius  Decision making  Recruitment  Dealing with employe 22
• 23. 23 1976: Steve wozniak & Steve jobs starts apple 1984: Macintosh Pc debuts 1985: Jobs leaves Apple 1986: Funds Pixar Animation Studios 1997: Rejoins Apple as interim CEO 1998: iMac desktop computer unveiled 2001: iPod unveiled 2007: iPhone launched 2010: Apple begins selling iPad Aug 9, 2011: Apple briefly becomes world’s most valuable company Aug 24, 2011: Jobs steps down as Apple CEO Oct 5, 2011: Jobs dies after battle with cancer
• 24. The prominent style of Steve 24 He used to say that:- I save time even on thinking what to wear every morning.”
• 25. 25 Remembering The inspirational World of Apple’s CEO
• 26. Jobs believes that everything happens for a reason and although that reason may be hard to see at the time, sometimes you need to just sit back and have faith that things will work out in the end. Trusting your own decisions is often one of the most difficult but necessary and rewarding experiences. 26
• 27. U.S. Smartphone Market share 39% 20% 10% 7% 3% 21% Sales RIM Apple Palm Motorola Nokia Other 27
• 28. Steve jobs Honors and Awards 2013 Posthumously inducted as a Disney Legend. 2012 Grammy Trustees Award, an award for those who have influenced the music industry in areas unrelated to performance. 2007 Jobs was inducted into the California Hall of Fame, located at The California Museum for History, Women and the Arts. 2007 Jobs was named the most powerful person in business by Fortune magazine. 1989 '’Entrepreneur of the Decade'’ by Inc. magazine 1987 Jefferson Award for Public Service 1985 National Medal of Technology (with Steve Wozniak) 28
• 29. Steve Jobs’ Quotes 29 Listen! I’ll Tell
• 30. 30 “I didn’t see it them, But it turned out that Getting fired from Apple was the best thing that could have Ever happened to Me.”
• 32. 32 You know, we don’t grow most of the Food we eat. We wear clothes other People make. We speak a language That other people developed. We use A mathematics that other people Evolved….. I mean, we’re constantly Taking things. It’s wonderful Taking things. It’s constantly Ecstatic felling to create something That puts it back it back in the pool of human Experience and knowledge.
• 33. 33 Thank You

THE PRESENTATION SECRETS OF STEVE JOBS

Steve Jobs transformed business presentations into an art form. Ask business professionals anywhere in the world to describe the “Steve Jobs style” and most will have an answer. It’s irresistible, entertaining, and engaging.

Today Mark Zuckerberg, Elon Musk, Marc Benioff, Former Ford CEO Alan Mulally, Alibaba founder Jack Ma, and many other leaders around the world emulate the presentation style Steve Jobs made famous, and the one Carmine Gallo popularized in his Wall Street Journal bestseller, The Presentation Secrets of Steve Jobs—one of the most popular public-speaking books in the world and recently classified as “a business classic.”

Now you can learn the exact techniques that made Jobs the most captivating storyteller on the business stage. In The Presentation Secrets of Steve Jobs Carmine Gallo maps out a ready-to-use framework to help you plan, deliver and refine the best presentation of your life. One major construction company scored an $875 million contract after converting its boring old presentation into a dynamic one that copied every technique revealed in the book.

Purchase The Presentation Secrets of Steve Jobs

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Unveil New Products the Apple Way

Apple unveils HomePod using a traditional and effective presentation formula. Steve Jobs was one of the greatest business storytellers of our time. Apple executives clearly agree and do their best to adopt his presentation style. Apple's HomePod is the company's new...

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Presenting like Steve Jobs: Using 6 of His Proven Techniques – Here’s How It Works!

The art of presenting has gained transformative significance in today’s business world. A presentation is no longer just a sequence of slides; it’s a way to communicate ideas, establish connections, and inspire the audience.

When discussing inspiring presentations, the name Steve Jobs inevitably comes up. He elevated the art of presenting to a new level. Today, we’ll showcase the techniques Steve Jobs utilized and how you can apply them to your own presentations.

Who is Steve Jobs?

Born in 1955 in California, Steve Jobs is renowned as one of the co-founders of Apple. He is considered one of the m ost prominent figures in the computer industry.

Steve Jobs is equally renowned for his exceptional presentation skills . His presentations are enduringly memorable. They were not only informative but also captivating events that held the audience spellbound. His charismatic presence, persuasive rhetoric, and minimalist design fundamentally transformed the way we present.

Why Steve Jobs Is a Model for Successful Presentations

As the presenter of Apple’s products, Steve Jobs amassed a wealth of experience. Over time, he established a reputation as a master of presentation . Through specific techniques, he managed to do more than convey information; he left an impression, stirred emotions, and enthused the audience . His presentations were more than mere business demonstrations; they were powerful performances that captivated the audience.

Behind every “One more thing” by Steve Jobs lies an array of techniques with the potential to elevate presentations to a new level. His charismatic presence, storytelling prowess, and distinctive presentation style have set a benchmark for modern presenting. The way he engaged the audience and conveyed his messages has made him an exemplar from which presenters worldwide can learn.

The Impact of Steve Jobs’ Presentations on the Technology and Business World

The influence of Steve Jobs’ presentations extends far beyond the technology industry. The styles he used revolutionized entire presentation formats. His innovative approaches and techniques set standards that go well beyond the stage. His charisma, storytelling abilities, and captivating audience engagement transformed the understanding of what makes a compelling presentation, ushering in a new era of presenting.

Jobs’ presentation philosophy demonstrated that a well-crafted presentation is not just about conveying information; it’s an opportunity to captivate, inspire, and persuade the audience.

6 Techniques from Steve Jobs for Captivating and Convincing Presentations

Steve Jobs employed the following techniques to his advantage:

1. Simplicity and Clarity

Simplicity and clarity are crucial factors for all types of presentations. Nobody wants to hear complex content delivered in the most convoluted way. Steve Jobs had the ability to transcend complexity through simplicity.

He understood that cluttered slides and confusing information overwhelm the audience and blur the messages. Instead, Steve Jobs embraced minimalism and clarity by reducing his presentations to the essentials.

This minimalism was reflected in his slides, often composed of just a few words or an image that illustrated the central message . Focusing on the essentials also helps your audience understand your key points better and faster. Simplicity doesn’t equate to shallowness. Skillfully direct your listeners’ attention by operating in a minimalist manner and projecting only the most important messages to reinforce.

2. Storytelling

To keep your audience engaged, you should always use storytelling. Incorporating your content into a story using this technique helps maintain attention spans and convey your message more effectively. More in-depth tips can be found in the article “ Storytelling in Presentations .”

Steve Jobs also knew how to use storytelling. He was a true master of storytelling, taking his audience on an emotional journey . In his presentations, he built suspense by following a clear structure resembling a classic narrative: introduction, plot development, and a captivating conclusion . He also integrated personal stories, authentically conveying his passions and beliefs. This created a common ground with his audience and lent a human touch to his presentation.

He understood that compelling presentations should rely not only on facts and logic but also on emotions. Jobs appealed not only to the minds but also to the hearts of his audience.

If you also use storytelling, your audience is more likely to identify with the ideas you present . This means that you have a higher chance of generating sales or new customers. At the same time, storytelling creates an unforgettable presentation experience for your audience. And staying in their minds for a long time also leaves a good impression.

3. Visual Presentation Aids

Nobody enjoys reading text-heavy PowerPoint slides. Therefore, like Steve Jobs, you should always rely on supportive visual presentation aids. When used skillfully, these aids are not only visually appealing but also reinforce your messages and better reach your audience.

Such presentation aids can include images, videos, or graphics . Steve Jobs used these primarily to illustrate abstract concepts, demonstrate products in action, and evoke emotions. These visual presentation aids weren’t just for decoration; they were integral parts of the story he told.

4. The Art of Staging

Many presenters overlook this: a presentation is not just about compelling slides and a good delivery, but also about effective staging . One of the most captivating aspects of Steve Jobs’ presentation style was his masterful staging. Jobs understood that a presentation is not only about content but also about how it is presented.

His appearances were meticulously choreographed , from his stage entrance to the sequence of slides. Every step, movement, and pause was intentionally planned to captivate the audience and convey messages with maximum impact. He utilized silence and pauses to build tension, employed gestures and facial expressions to convey emotions, and mastered perfect timing to direct the audience’s attention.

You don’t necessarily need to be as meticulously planned as Steve Jobs, as that requires intense preparation and practice . Nonetheless, strive to be conscious of what you radiate, how you behave, and what reactions your actions evoke in your audience. A test audience is an excellent way to practice.

Tips for exuding confidence, appropriate body language, and conscious use of language can be found in the following articles:

• Body Language in Presentations
• Speech Techniques in Presentations

5. Innovation and “One More Thing”

You’ve probably heard of Steve Jobs’ “One More Thing.” It’s the hallmark of Steve Jobs’ presentation style. He managed to spice up his presentations with a touch of innovation and surprise . This distinctive technique, known as the “One More Thing,” was a masterpiece in building suspense and last-minute revelations.

Steve Jobs’ audience was familiar with this effect, and Jobs intentionally created expectations by leading his audience through the main presentation, only to deliver an unexpected bombshell at the end. In his case, the surprises were groundbreaking product announcements or innovative features that captivated the audience. With the “One More Thing” technique, Jobs adeptly engaged his audience and held their attention until the very end.

Like Steve Jobs, strategically place well-timed surprises to harness the potential to make a presentation unforgettable and leave a lasting impact.

6. The Right Conclusion

A convincing conclusion is crucial for any type of presentation. Avoid the usual “Thank you for your attention” phrase and aim for memorable presentation endings.

Steve Jobs’ conclusions were often powerful and unforgettable, leaving a lasting impression on the audience. He also employed the “One More Thing” technique to end with a surprising revelation that left the audience in awe. This technique not only generated excitement but also left the audience with a sense of wonder and enthusiasm.

Furthermore, Jobs’ conclusions always had a clear connection to his message or main theme . He summarized the key points of his presentation and emphasized the core messages once again. This technique helps your audience internalize and remember the most important key points as the presentation concludes.

For more helpful tips on a successful conclusion, refer to the article “ 20 Ideas for Your Presentation Ending .”

If you want to see a speech of Steve Jobs please have a look here . Use the english subtitles if needed.

Conclusion: Applying Steve Jobs’ Techniques Strategically and Convincingly

Follow the example of Steve Jobs and enhance your future presentations to be more engaging and persuasive. Apply the techniques we’ve presented and captivate your audience.

Do you have questions about this article? Feel free to reach out to us via email at [email protected] . We are here to assist you!

If you are looking for visually supportive and professionally designed slide templates, explore our shop. We offer a wide range of slides prepared for various (business) topics available for download. Visit our shop today! ► Shop

You might also find these articles interesting:

• Storytelling in Presentations
• Preparing Presentations: 11 Tips
• 20 Ideas for Your Presentation Ending
• Learning from Hitchcock: How to Deliver Captivating Presentations

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Book Insights • 15 min read

The Presentation Secrets of Steve Jobs: How to Be Insanely Great In Front of Any Audience

Carmine gallo.

By the Mind Tools Content Team

Welcome to the latest episode of Book Insights from Mind Tools.

In today's podcast we're looking at The Presentation Secrets of Steve Jobs, subtitled How to Be Insanely Great In Front of Any Audience, by Carmine Gallo. It explores what makes Apple's CEO and co-founder such a captivating speaker – and how we can learn from his techniques.

When it comes to presentations, most people who've seen him speak agree that Steve Jobs is a legend. His talks do much more than just give information. They're events. They inspire, excite, spark imagination, and build a following.

Seeing Jobs speak is like spending an evening watching a high-quality theater production. And this is a big reason why people will spend all night, in freezing temperatures, waiting in line just so they can get a good seat.

So, how does he do it? How does Jobs manage to turn a relatively dry subject like computers into a seductive experience that everyone wants tickets to go see?

Well, that's what this book sets out to explain. The Presentation Secrets of Steve Jobs passes on the tips, techniques, and tricks that make the legendary leader's presentations so inspiring and effective. Reading this book is like getting coaching sessions from the master himself.

Here, you learn how Jobs crafts his messages, presents his ideas, generates excitement, and creates a memorable experience for his audience. And, it's all laid out in an easy-to-digest format that allows you to quickly find what you need.

The author highlights dozens of relevant examples from speeches that Jobs made as early as 1984. We get to read in detail what he said, what he did, and how it relates to the lesson or technique the author is focusing on. These examples make it easy to see how these strategies would work in real life.

The book is fun, highly readable, and chock full of useful information. There are plenty of insightful tips in here, and even if you consider yourself a master presenter, you're sure to learn something new.

What's so helpful about this book is that it applies to more than just presentations. The author points out that these strategies can be used in closing a deal, creating an ad campaign, and even interviewing for a job.

The best news? This book reads incredibly fast. The author wrote the book like Steve Jobs presents. He keeps your attention, gives compelling information, and wraps it all up into a story that's so interesting you really can't put the book down.

The author, Carmine Gallo, is a presentation and communication-skills coach for some of the world's top brands. He's a regular contributor to several major networks, including NBC, CBS, and MSNBC, and is a columnist for businessweek.com. In fact, this book is based on an article Gallo wrote for that website, analyzing why Steve Jobs' presentation style is so successful. Gallo watched hours of Jobs' keynote speeches to identify the elements that made them great.

So, keep listening to find out why bullet points will kill your presentation, why your speech really needs a villain, and why it's so important to put intermissions into your talks.

The author has divided this book into three acts, much like a stage play. Why? Well, that's how Steve Jobs views his speeches: as plays.

Act one has seven chapters, and is all about creating your story. Act two has six chapters, and covers how to deliver an experience to your audience. The last act, with five chapters, is on refining and rehearsing your presentation.

When it comes time to map out a presentation, the author says that most people make a big mistake right off the bat. They don't plan their story.

What sets Steve Jobs apart is that when he gives a presentation, he doesn't just lay out facts. He tells a story.

Think about this for a minute. When Jobs unveiled the iPod, he wasn't just unveiling a new device that carried music. He unveiled an entirely new way for us to listen to and enjoy music. He made us realize how the music we experienced would enrich our lives.

Yes, he talked about the iPod's small size and amazing hard drive. But he wove this information into a story about how much better our lives were going to be with this product.

It's a subtle, but very important point.

If we want to give a compelling presentation, we have to spend a lot of time really crafting a story. And this is what the first seven chapters help us do. We learn how to create a "passion statement" that identifies the heart of our message, how to write killer headlines that will start our presentation off with some serious buzz, and how to draw a roadmap for our audience, so they know what's coming.

And that's just the tip of the iceberg of what's in this first section.

Now, one big mistake most of us have made is stuffing our presentation full of bullet points. The author says bullet points will kill a presentation faster than anything.

Why? Because they do nothing to engage the audience. If you want to improve your presentations, then avoid the crutch of bullet points at all costs.

Another great tip in this first act is about villains. And what do villains have to do with presentations? Well, according to Steve Jobs, they're essential. Remember, Jobs looks at his presentations as plays, or stories. And, few stories are complete without a villain, right?

The author says your message is your hero. And, a hero needs an enemy. So your villain's going to be an opposing message, problem, or product. When your audience sees the problem, or villain, they're going to rally more around your hero.

For instance, when Jobs unveiled the iPhone he presented his villains in dozens of subtle ways. Of course, his villains were the current phones on the market. But by bringing up the problems most people had with these phones, and the solutions the iPhone offered to these problems, the audience could clearly see why it was so much better. And, they got emotionally involved.

If you want to know how to create your own villain for your presentation, you'll have to read the book. But don't worry. It can take as little as thirty seconds to create one, and it's well worth the effort.

Now when it comes to pacing your presentation, it's important to keep in the mind the ten-minute rule. Research has shown that audiences basically check out after ten minutes. Not nine minutes, or eleven, but ten.

Jobs understands this rule, which is why he puts intermissions into his presentations every ten minutes. These aren't intermissions where people get up and walk around. These are intermissions that give the brain a break. They're videos, demonstrations, or even another speaker.

These little breaks change the pace of the presentation and let the audience experience a new stimulus. This keeps their interest for the next ten minutes.

Now, when it comes to actually delivering an experience to your audience, there's a lot to keep in mind. And the author keeps the pace going in this second act, as he shows us how to keep our audience engaged while we're talking.

One thing that Steve Jobs does really well is keep things simple. The author says this simplicity is part of why Jobs, and Apple itself, is so successful. Simple is beautiful.

So, we need to keep our slides as simple as possible. The author says that a major mistake many people make with their PowerPoint slides is to add lots of words. What does Jobs do? He subtracts, and subtracts some more.

The author gives us some really helpful tables here that illustrate how Jobs' words correspond with what his slides say. And, these have been taken directly from some of his keynote speeches.

On the left hand side of these tables we get to see exactly what Steve Jobs said. On the right, we get to see what his slide, for that section of the speech, actually said.

This layout enables us to see instantly how concise Jobs' slides really are. Many only contain one word, one picture, or one piece of information, like a statistic. There are no bullet points, ever. And zero sentences.

The slides are used simply to reinforce the story coming out of his mouth. That's it. They don't attempt to pass on important information. That's what Jobs is there to do.

When we're presenting, the focus should be on us, not our slides. And if we've created what the author calls lazy slides, or slides with too much information, then we've succeeded in splitting our audience's attention. Should they read the slides, or pay attention to what we're saying?

Don't make them choose. Keep your slides short and relevant.

Now, if you're giving a presentation, you probably have some numbers to pass along. It could be revenue stats, employee turnover percentages, or the number of complaint calls over the past six months.

Whatever they are, numbers are often pretty essential to a presentation. The problem with numbers is that they're boring. And, people often have a hard time making them mean anything.

For instance, when Jobs introduced the iPod, he told everyone that it had five gigabytes of space.

Well, that's great, but that number didn't mean much to his audience. After all, how big is five gigabytes? Most people aren't really sure.

Jobs knew he couldn't leave it at that. So, he immediately put that number into a context the audience could understand. He told them that with five gigabytes of space, they could hold 1,000 songs in their pocket.

The audience went wild.

The author says that numbers rarely resonate with people, so it's vital that we put them into a context that people can relate to. Fortunately, we get plenty of strategies for how to do this.

One thing to keep in mind when dressing up your numbers, as the author calls it, is to keep things specific. For instance, in a later speech Jobs could have said the newest version of the iPod holds thousands of songs. But thousands is so, generic. Instead, he told the audience that the thirty gigabyte iPod will hold 7,500 songs, 25,000 photos, or up to 75 hours of video.

Those numbers are very specific. Because of this, they impact the audience more.

This section is crammed with useful information. We get to learn the importance of using zippy, emotional words. We learn why Jobs always gives credit where credit is due, and why doing this gets his audience more involved. And, we get to learn everything we ever wanted to know about props, and how to use them effectively.

The last section, act three, is all about refining and rehearsing your presentation. And according to the author, this is the most crucial part of giving a great talk.

One important point the author highlights is body language. What you say is not nearly as important as how you say it.

Here, we get three important tips for improving our body language on stage.

The first thing we have to do is maintain eye contact. Yes, this one is probably in every presentation book out there, but it's repeated for a good reason. Eye contact is essential for keeping your audience engaged and connected with you. Jobs is a master at maintaining eye contact.

Another thing we have to do is to keep our posture open. This means not standing behind a lectern or crossing our arms. Jobs never puts anything between him and his audience. Even when he's doing a demo, he tries to face the audience as much as possible.

The last tip for improving our body language is to use hand gestures. In his speeches, Jobs emphasizes nearly every sentence with a gesture that compliments what he's saying.

According to the author, research shows that hand gestures not only keep the audience engaged, but they actually help presenters speak better, by clearing up their thought processes.

We get more helpful tables in this chapter. Here, the author breaks down a speech Jobs made in two-thousand seven. We get to see exactly what he said, and how it was delivered.

It was a brilliant move for the author to pepper the text with these tables throughout the book. This one could really help readers with their own delivery and pacing.

Now, Jobs is legendary for prepping for his speeches. He makes it look effortless, but a lot of time and effort goes into his events to make it look that way. In fact, before he gives a speech, he practices for hours a day, over the course of several days. His fun, informal style only comes after some serious effort on his part.

How much effort? Well, the author describes it as "grueling." When was the last time you put in grueling hours of practice to prepare for a speech?

For most of us, the answer is probably never. But practicing again and again is vital to looking natural on stage.

What else is in here? Well, the author teaches us five strategies for rehearsing off-the-cuff remarks. We learn how to handle nerves, what we should be wearing on stage, and five steps for tossing our script and speaking from memory.

Like all the sections in this book, this is one you won't want to miss.

If you haven't been able to tell by now, we really loved this book. There's so much information in here, and there's no way we could come close to covering it all.

When it comes to what readers will like best about The Presentation Secrets of Steve Jobs, it's hard to pick. There's no doubt the information is top-notch, and we were impressed by the sheer volume of tips and techniques here. We also loved the fun style and fast pace of the book. You really don't feel like you're reading a book on giving speeches. This is definitely a book that you'll burn through quickly.

The Presentation Secrets of Steve Jobs, by Carmine Gallo, is published by McGraw Hill.

That's the end of this episode of Book Insights. If you'd like a transcript, log on to www.mindtools.com. And thanks for listening.

Article image by Matthew Yohe at en.wikipedia

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5 Presentation lessons you can learn from Steve Jobs

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Steve Jobs was a master of public speaking, and although it may seem like he had all the secrets to a successful presentation, he used some rather basic ideas about how to do it that… ... read more Steve Jobs was a master of public speaking, and although it may seem like he had all the secrets to a successful presentation, he used some rather basic ideas about how to do it that you can use today. Here are five presentations from his keynote speeches that you can learn from. close

Steve Jobs was one of the most innovative leaders of our time. Among other things, there is a lot that can be learned from him when it comes to presentation design and what aspects of his presentations made them so memorable and entertaining. Some would argue that he was the one person who completely changed our minds about what makes a presentation great—in a world of long, boring, and unimaginative slides, he used presentation techniques that followed a completely different approach.

In this piece, we thought it would be a good idea to go over the five principles that Steve Jobs followed when it came to presentation design and delivery. So let’s jump right into it.

How did Jobs give incredible presentations? 

Steve Jobs was known for the friendly and open demeanor he had while presenting. He avoided technical vernacular and kept his ideas straightforward with quick, memorable titles. Jobs was a showman. He was enthusiastic and told stories, he had confident body language and told jokes, which made him appear more approachable. What can we learn from him as we practice and prepare our own presentations?

01 Use a compelling theme & title

Come up with a headline and general theme for your presentation that run through the entire deck as an underlying message. This headline should be short enough to be easily memorable and tweetable. Think back to Steve Jobs’ iPhone launch in 2007, when his headline was “Your life in Your Pocket.” This quick slogan summed up his whole message and was memorable enough for the audience to carry with them even after the presentation. Think about the theme of your presentation. What do you want the audience to walk away remembering? Now simplify it into one, all-encompassing catchphrase.

02 Engage the audience by telling a story

Tell a story that hits people at an emotional level. It’s a well-known fact that stories are one of the most powerful tools that leaders use to inspire, motivate, and educate. This is because stories are far easier to remember than facts and figures. And research, according to psychologist J erome Bruner, points to the fact that facts are 20 times more likely to be remembered if they are embedded in or contextualized with a story .

Like Steve Jobs, you could frame your narrative around defeating an antagonist—the problem at hand. Introduce yourself or your company as the hero. Paint a picture of how your product or service defeated this problem and emerged victorious.

03 Simplify bigger numbers

Simplify large numbers. This ensures that people can grasp the facts better. For instance, Steve Jobs would say, “We sold 2 million iPods in the first 59 days.” And then he would give context by adding, “That’s nearly 34 thousand iPods sold every single day.” In February 2013, Apple reached 25 billion songs downloaded from iTunes, and he simplified the number so it was easier to understand. For instance, he’d say, “On average, that’s 15,000 songs every minute.” His whole approach was about simplifying big ideas. Don’t leave the audience confused, connect the dots and explain the relevance these numbers have to them.

04 Use compelling visuals

Studies find that using images boosts information retention. Since most people are visual learners, they can pick up on the information shared in a presentation when shared as an image.

Jobs used big, bold, and clear pictures and rarely used more than two images on a presentation slide. In the 2007 launch of the iPhone, he used three images to highlight that the iPhone could do all three things—be a phone, a music player, and give you internet access. Then he quickly moved on to his normal procedure of using one striking image.

05 When it comes to words, less is more

Use fewer words. If you want a presentation like Steve’s, you will have to edit and re-edit your words. Leave only the most important phrases and cut out everything else. The idea is to communicate your message in the most impactful and memorable way possible, rather than having your audience read slides full of text. So he would use words like “magic” instead of the full, grammatically correct sentence “it works like magic,” and similarly, he would use “no stylus” instead of “it has no stylus.” You get the idea!

Jeff Black, the founder of the leadership development company Black Sheep, says that Steve’s presentations boiled down to three key factors: powerful storytelling, emotional connection, and obsessive preparation. Black says the late Steve Jobs was a masterful storyteller. “He was the messenger, he was the star of the show — not the PowerPoint slide.”

And one more thing… the average PowerPoint slide has on average forty words. Steve Jobs would use an average of nineteen words across 10–12 slides. That’s the presentation zen.

If you are interested in learning more about designing a presentation like Steve Jobs, we recommend the book “The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience.” Or you can just reach out to   professional presentation design services in Dubai and across the GCC—we specialize in not only delivering your message but also helping you tell your story and push your brand forward.

Let us design your presentation!

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Presentation Secrets of Steve Jobs

As the sad news of the death of co-founder and former CEO of Apple, Steve Jobs, hits the headlines, we pay tribute by sharing his ‘Presentation Secrets’ courtesy of Carmine Gallo.

1. Create memorable moments

Every Steve Jobs presentation has one moment that leaves everyone in awe. These ‘moments’ are scripted ahead of time to complement Steve Jobs’s slides, the Apple website, press releases and advertisements. At Macworld 2008, Jobs pulled the new MacBook Air out of a manila inter-office envelope to show everyone just how thin it was. Bloggers went nuts and it was the most common photograph of the event.

At last month’s ‘Rock & Roll’ event, the ‘water cooler’ moment wasn’t a product at all. Instead, it was Steve Jobs himself walking on stage after a long, health-related absence. He told the audience he now had the liver of a mid-twenties person who had died in a car crash and was generous enough to donate their organs. “I wouldn’t be here if it wasn’t for such generosity,” he said.

2. Stick to the rule of three

A Steve Jobs presentation is typically divided into three parts. The Rule of Three is one of most powerful concepts in dramatic writing –how many times have you seen a ‘two-act’ play? The human mind can only retain three or four ‘chunks’ of information, and Jobs is well aware of this principle. He even has a lot of fun with it.

During Macworld 2007, he teased the audience with ‘three’ revolutionary products: an MP3 player, a phone and an Internet communications device. Of course, he really only had one device — the iPhone.

3. Dress up the numbers

When Jobs introduced the iPod in 2001, he said it came with a 5GB hard-drive. Only the most technical audience would understand the implications of that number. Jobs broke it down by saying, “That’s enough storage for 1,000 songs.” He made the number even more compelling by announcing that all those songs could fit in your pocket. Apple presenters never leave big numbers hanging without putting those numbers in perspective.

For example, during the ‘Rock & Roll’ music event, marketing head Phil Schiller announced that Apple had sold 220 million iPods to date. “That’s 73% of the market,” he said. Schiller took it one step further, and got a laugh, when he said Microsoft was ‘pulling up the rear’ with 1% market share.

4. Think visually

Apple presentations are strikingly simple and visual. For example, there is very little text on a Steve Jobs slide. While the average PowerPoint slide has forty words, there were far fewer than forty words in the first dozen slides of last week’s event. When Jobs talked about the popularity of iTunes around the world, his slide showed twenty-three flags of different countries instead of country names.

When he said the iPhone app store was celebrating its first anniversary, a slide appeared with a birthday cake holding one candle. When he talked about lower iPod prices, the new price was accompanied by photos of the iPods. Psychologists call this picture superiority: ideas are more easily recalled when presented with text and images instead of text alone.

5. Create Twitter-friendly headlines

Apple makes it simple for the media to talk about its products — the company writes the headlines for them. Now, reporters will tell you that they like to come up with their own headlines, but why then did hundreds of them use “World’s thinnest notebook” to describe the MacBook Air? Because it’s the best way to describe it. It’s the world’s thinnest notebook. Period.

Steve Jobs always describes a new product with a concise phrase that fits well within a 140-character Twitter post. What’s an iPod? “One thousand songs in your pocket.” What’s Genius Mix for iTunes? “It’s like having a DJ mix the songs in your library.”

6. Share the stage

Jobs rarely gives an entire presentation by himself. Instead he surrounds himself with a supporting cast. He had a large supporting cast at the September 9 music event, including Apple VPs Jeff Robbin and Phil Schiller.

In October 2008 Jobs introduced lead designer Jonathan Ive, who gave the audience a tutorial about Apple’s newest line of aluminium MacBooks. Although few companies are more closely associated with their founder than Apple, a Jobs presentation is rarely a one-man play. He features supporting characters who play a key role in the narrative.

7. Practise, practise and practise more

According to some observers, Steve Jobs labours over every slide, each one “written like a piece of poetry.” Jobs has been known to spend hours upon hours over many days rehearsing every section of his keynotes. Nothing is left to chance. Jobs makes a presentation look effortless because he has spent hours preparing it.

8. Sell dreams, not products

Steve Jobs is passionately committed to changing the world and his passion shows in every presentation. In May 2005, Steve Jobs told Stanford graduates, “Your work is going to fill a large part of your life… and the only way to do great work is to love what you do.” Anyone can learn the specific techniques Jobs uses to create visually creative slides and to craft an interesting story, but that message will fail to inspire an audience if there’s no enthusiasm behind it. Jobs has a nearly messianic  zeal to change the world. In your own way, so should you.

9. Introduce the antagonist

In every classic story, the hero fights the villain. The same holds true for a Steve Jobs presentation. In 1984, the villain was IBM, “Big Blue.” Before Jobs introduced the famous 1984 Ridley Scott ad to the Apple sales team, he painted a picture of Big Blue “bent on world domination” with Apple as the only one to stand in its way. Conquering a shared enemy is a powerful motivator, attracting fans and followers.

10. One more thing… Have Fun!

This presentation article first appeared on Cult of Mac .

Carmine Gallo is a communications coach and author of The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience.

Thanks to Carmine Gallo for allowing us to publish this.

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Loved the article and the examples. Jobs is a master, but so many of his techniques can be used by anyone. Thanks

simply inspiring…

lovely ! I ‘m gonna need this inspiring idea for my important presentation next month. Thank you

Highly inspiratioal for small businesses to learn how to participate in seminars and exhibits.

Very tanks to you I have a presentation tomarrow and it will be very usefull for me. very easy and very usefull

tanks again 🙂

wow, Jobs enthusiasm and passion trully rubs off on u

good and intresting

Simply Guiding and Inspiring

Very inspiring !

Thanks for the article. Steve is the master in my mind when it comes to presentations.

Simply Very best and very inspiring.

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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Prologue—How to Be Insanely Great in Front of Any Audience

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The use of ethos in persuasive settings has always been a powerful tool in public speaking, especially by those in power and in businesses. Kenneth Burke’s Pentad plays a primary role in persuasive situations, particularly when we as scholars try to dissect and understand specific aspects of a speech situation. In this essay I used Burke’s Pentad as a framework to explore Steve Jobs’ use of, as I term it, “internal and external ethos” as not only a persuasive mechanism, but also as a force to build his persona/mythological legacy.

EDUCAUSE: Center for Applied Research (ECAR)

Patrick Lowenthal

Bad presentations are commonplace, but rather than focus on what is wrong with bad presentations, the authors looked at what makes an exceptional presentation. They referenced recent work on the aesthetic qualities of learning experiences by Patrick Parrish and others, which describe aesthetic learning experiences as those that involve learners in the right level of challenge and heightened engagement. Aesthetic learning experiences are memorable and often transformative, leaving learners with enhanced confidence and capabilities—the very definition of exceptional. By attending to the situational qualities of aesthetic learning experiences, presenters are more likely to create exceptional presentations that establish relevance and engagement—and, therefore, have a better chance at achieving specific learning objectives and outcomes. To do this, the authors identified the most viewed presentations on the TED website as the sample for their study. They created a matrix based on the situational qualities of aesthetic learning experiences and analyzed the top six “most viewed” presentations (as of July 15, 2011).

Peter Malvicini

Simple planning and a little discipline can turn an ordinary presentation into a lively and engaging event.

Joanna Dunlap

Abstract: Bad presentations are commonplace, but rather than focus on what is wrong with bad presentations, the authors looked at what makes an exceptional presentation. They referenced recent work on the aesthetic qualities of learning experiences by Patrick Parrish and others, which describe aesthetic learning experiences as those that involve learners in the right level of challenge and heightened engagement.

Presenters are egocentric. They like to be heard, understood, and, most of all, remembered. Presentations are about communicating messages so that audiences pay attention, understand, and remember. This paper summarizes essential and consistently stated areas of concentration and preparation that lead to effective presentations.

Research and Innovation in Applied Linguistics-Electronic Journal

La Ode Rasmin

This book is not for generic business presentation tips. However, it provides several tried-and-tested presentation elements. It will help the presenter to enlighten, influence, and excite the audience. Each chapter is segmented into “Know” and “How” sections to help you grasp the idea and use it in your business presentation. This book will help you maximize your presentations to a group, relevant stakeholders, or a digital/online presentation. For example, learning to promote yourself professionally, amaze your audience, start, end, and transition your presentation. It also includes ideas on designing a presentation outline, practicing, and presenting. This book presents eight golden steps for delivering business presentations: 1) understanding the target audience’s viewpoints, 2) mastering the topic of the presentation, 3) outlining the presentation (e.g., topics, structure, rules), 4) summarizing the presentation, 5) handling the questions effectively and straightforwardly, 6) c...

aayushi khetwal

Bradley Wesner

For decades, instructors of public speaking have relied heavily upon the theory first articulated by Mehrabian (1967) that audiences' perceptions of speaker credibility were largely a function of the speaker's body language and vocal characteristics rather than the actual content of their speech. While this understanding has permeated the literature surrounding credibility for many years, recent research has cast some doubt on the validity of the claim and refocused emphasis on content as a primary determinant in the audience's perception of speaker credibility (Jacob, Roessing, & Petersen, 2011). In conjunction with these recent efforts, this study examines additional elements of public speaking presentations that business professionals consider seminal in the establishment of ethos. This qualitative study asked fifty graduate business students to describe the most outstanding speaker they have heard and to provide reasons for their choice. Three raters, working independently, conducted content analysis of the responses. The raters coded the responses into categories including content, audience adaptation, vocal style, body language, facial expression, organization, humor, charisma, and appearance. Frequency counts were calculated for each category of reasons. Results revealed a high level of inter-rater reliability. The results of this study reify the findings of Jacob, et al. (2011), indicating that business audiences' perceptions of ethos are most highly influenced by content. In addition, the study revealed the relevance of audience adaptation in ethos creation, thereby expanding the existing literature. A third outcome of this study was the relative unimportance of charisma, facial expression, and appearance in speaker credibility. These findings have implications for the undergraduate presentations course curriculum in business schools. Our results indicate that, at least among business professionals, a presentation's content and relevance to the audience appear to be more important than nonverbal aspects of the speaker's delivery. We conclude that instructors should take a more balanced approach when explaining the significant elements of speaker credibility development.

Ahmed OUARET

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Steve Jobs 1955.2.24—2011.10.5 The Founder of Apple and NeXT.

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Bill Gates Reveals Steve Jobs' Secret To Captivating Presentations: 'He Was A Natural, Although He Would...'

Microsoft Corp. co-founder and former CEO  Bill Gates  has shared insights into the art of delivering compelling presentations, highlighting the late Apple Inc. co-founder Steve Jobs ‘ natural talent in this area.

What Happened : Gates discussed the importance of storytelling in presentations on the Armchair Expert With Dax Shepard   podcast earlier this month.

During the conversation that took place in India , Gates spoke about the role of storytelling in securing government funding for the  Gates Foundation ‘s initiatives.

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“The work we do, the cost to deliver even just say vaccines in Africa, even our foundation, although it’s the largest by foundation standards compared to the cost of actually buying all the vaccines and getting them delivered to just say all the kids in Africa, that would be too much for us,” he said.

Gates added, “So we have to partner with governments who have these aid budgets and convince them, hey, let’s pool money together.”

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“And so telling the story is very important. That’s what makes it legitimate for us to get politicians to step up,” the former Microsoft CEO said.

When Shepard praised his speech prowess, Gates said he wouldn’t call himself a natural. “Steve Jobs was a natural, although he would rehearse.” He noted that Jobs’ ability to make his presentations appear spontaneous was part of his genius.

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“It was always fun to watch him kind of rehearse because part of his genius was when he would finally do it, he would make it look like he’s just thinking it up right there.”

Why It Matters : In a previous interview, Gates acknowledged Jobs’ unique abilities , including his sense of design and marketing, despite his imperfections.

“I learned a lot from Steve, we were utterly different. I mean, he never wrote a line of code, but his sense of design, marketing, and his intuitive feel for who is a good engineer… Steve was such a unique person, and he could get a lot out of people.” 

Jobs’ presentation skills have been a subject of admiration and study for many years. His ability to captivate audiences and convey complex ideas in a simple, compelling manner has been a source of inspiration for many aspiring presenters and business leaders.

Check out more of Benzinga's Consumer Tech coverage by  following this link .

Read Next:  5 Technologies That Could Be Worth $220 Trillion By 2030, Cathie Wood’s ARK Predicts: ‘The Time Is Now’

Disclaimer:  This content was partially produced with the help of  Benzinga Neuro  and was reviewed and published by Benzinga editors.

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This article Bill Gates Reveals Steve Jobs' Secret To Captivating Presentations: 'He Was A Natural, Although He Would...' originally appeared on Benzinga.com .

Bill Gates says 'Steve Jobs was a natural' at appearing unrehearsed: 'I'll never achieve that level'

• Steve Jobs' seemingly unrehearsed presentation style is the stuff of legend in business and tech.
• "He would make it look like he's just thinking it up right there," Bill Gates said.
• But the effortlessness resulted from meticulous preparation, and Gates has yet to match it.

When it comes to public speaking, few have matched the magic of Apple cofounder Steve Jobs .

Nor has anyone before or since been more successful at captivating audiences with visions of silicon and code transforming the world.

It's a skill that Jobs' chief rival, Microsoft cofounder Bill Gates , has long expressed jealousy of. More than a decade after Jobs' death, Gates says he has still not reached Jobs' mastery of appearing so natural and unrehearsed onstage.

"Steve Jobs was a natural," Gates said in an interview with Dax Shepard on the Armchair Expert podcast.

"It was always fun to watch him rehearse because part of his genius was, when he would finally do it, he would make it look like he's just thinking it up right there," he added. "I'll never achieve that level."

Related stories

As Brent Schlender and Rick Tetzeli wrote in their 2015 book "Becoming Steve Jobs," the charismatic CEO would meticulously prepare for keynote presentations — sometimes months in advance.

"I once spent an entire day watching him run through multiple rehearsals of a single presentation, tweaking everything from the color and angle of certain spotlights to editing and rearranging the order of the Keynote presentation slides to improve his pacing," Schlender wrote.

"In one instance that day," Schlender continued, "he just sat silently onstage with his chin in his hand, staring at the floor for nearly 15 minutes out of frustration with a wrong lighting cue. He didn't yell this time but just made everyone wait while he cooled down."

In the podcast, Gates said the task he and Jobs were each engaged in on stages around the world representing Microsoft and Apple, respectively, was about persuading people and companies to believe in (and buy into) the impact that things like email and spreadsheets could have on their lives and work.

"We even called it evangelization," he said. "Some people might not like that we stole a term of religion, but telling the story of the magic of software is something that — certainly by the time I was in my 30s — was a big part of the job."

Nowadays Gates is still drawing on Jobs' communication style as he seeks to win over support for global health, public education, and the future of AI .

"A big part of the job I had at Microsoft and the job I have now is explaining what we're up to in a hopefully straightforward way that connects with a particular audience," he said. "I like trying to explain things and I like getting feedback — what stories resonated or what didn't connect."

In a 2019 interview with The Wall Street Journal, Gates said of Jobs: "I wish I could be as magical because I have causes that are in some ways more impactful and I need to make sure they don't get ignored."

Watch: Microsoft CEO unravels ChatGPT, ethical AI, and going bust

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Steve Jobs. James Mateo, GRA 1111. Steve Jobs was the world renowned CEO and founder of Apple Founded in 1976 in his garage, Apple is now one of the most valuable and influential companies in the world . The Macintosh.

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Steve Jobs James Mateo, GRA 1111

Steve Jobs was the world renowned CEO and founder of Apple • Founded in 1976 in his garage, Apple is now one of the most valuable and influential companies in the world

The Macintosh • With the release of the Macintosh in 1984, Steve Jobs and Steve Wozniak pioneered the development of the personal computer. • This ushered in the digital age where everyone has access to computers once meant only for big data companies and the government.

From Print to Digital • The Macintosh not only revolutionized personal computing but the field of Graphic Design as well • It transitioned from a primarily print medium to digital

Macintosh’s advantage for designers • The newly release Macintosh had features that made for an easy transition for graphic designers • The mouse allowed intuitive control • The screen displayed bitmap graphics or pixels that could be manipulated • This lead to the creation of digital fonts and software like Adobe Postscript that displayed text and images to be printed to a printer

Other revolutions • In addition to personal computing Steve Jobs and his team at Apple and Pixar revolutionized other fields such as • Music • Mobile Communication • Film Animation • Hardware and Interface Design

The iPod • The release of the iPod in 2001 marked the first major installment of the I series of products that revived Apple and Steve Jobs stature as a visionary • It featured a seamless wheel for users to navigate their music and the technological capacity to hold thousands of songs in one relatively small device.

The iPhone • When first released iPhone was noted for its unique and incredible approach to creating a smartphone interface and design. • It was completely removed from having any buttons and instead utilized a touchscreen to navigate the device. • In addition to the interface the apps and music that can be stored on the device changed the smartphone market forever.

Pixar • Steve Jobs founded Pixar after his departure from Apple. • Initially a part of Lucas films, Steve Jobs bought the rights to the team and their technology from George Lucas. • From this investment he as well as John Lasseter and Edwin Catmull founded the company we know today as Pixar. • Pixar has gone on to pioneer the digital 3d animated feature film genre and win film awards and gain many box office hits.

Lasting influence • Because of Steve Jobs and Apple’s innovations in a variety of fields the way we practice in the field of Graphic Design has changed innumerably. • Graphic Design is now a primarily digital medium that is created through software usually through a Personal Computer and a mouse, all pioneered by Jobs and Apple.

Influence to ADGA • The design curriculum in this school and every other is centered around the technology pioneered by Steve Jobs and Apple. • As students in this classroom we are face to face with Steve Jobs’ influence every class with Macs on our desk loaded with programs to accomplish any type of design work.

Steve Jobs influence as a visionary for technology and design is unparalleled. • His vision to see through products that rethought user interface and our capabilities with a computer changed everyone's life and firmly ushered in the digital age.

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A little known fact about Steve Jobs was the fact that he was listed as either primary inventor or co-inventor in 338 US patents or patent applications related to a range of technologies from actual computer and portable devices to user interfaces (including touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves, lanyards and packages.

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