amazon company research paper

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Amazon.com, 2021

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Amazon.com, 2016

• Amazon.com, 2016  By: John R. Wells and Gabriel Ellsworth
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Amazon.com, Inc.: a case study analysis

This paper is a case study analysis of Amazon.com, Inc. (Amazon). In this paper, I look at the business strategy of Amazon. Special attention is given to five parts, including a historical overview, organizational structure, business operations, financial performance, and the future outlook of Amazon. The historical overview chronologically describes landmark events of Amazons beginnings to their current position today. The companies departmental structure is categorized and briefly commented on in section two. An analysis is provided for Amazons operations with a breakdown of major products and services offered. A comprehensive financial analysis of Amazon follows (section four) with matching insight that links performance to events and business strategies. The future outlook of Amazon is discussed last, offering a topical overview of where Amazons business interest is shifting.

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Amazon Company’s Risk-Management Strategy Research Paper

Executive summary.

Since 1997, Amazon has been delivering top-quality services to its customers. Today, Amazon is a multinational company that operates in several markets e-commerce, cloud computing, digital streaming, and artificial intelligence markets. It employs 1.3 million people and serves hundreds of millions of customers around the globe (Amazon, 2021). It has created more than $1.6 trillion of wealth for shareowners, which makes it one of the world’s largest corporations (Amazon, 2021). Amazon is considered one of the best employers and the world’s safest place of work (Amazon, 2021). The most famous products and services of Amazon include Amazon Prime, Amazon Marketplace, Alexa, and Amazon Web Services (AWS). The company is known for its support of sustainable development principles and takes high social responsibility (Amazon, 2021). In summary, Amazon is an international company that competes in several markets using the latest technology.

Amazon was started in Washington in 1994 before reconsolidating in Delaware in 1996. Amazon has strengthened its selling mechanism in its SEC Form 10K filing with the United States Securities and Exchange Commission (Amazon, 2021). The corporation is led by four ideologies: a customer-centric style instead of a competitor-focused approach, a craving for creativity, a commitment to operational distinction, and long-term performance. The company went through an initial public offering (IPO) in 1997, which allowed it to transform the business from selling books to selling different products (Amazon, 2021). Despite high initial investments, Amazon was unable to make any profit for four years, showing first profit only in the fourth quarter of 2001 (CNN Money, 2002). Other important dates include launching Amazon Prime in 2005, moving to the cloud computing market with AWS in 2005-2011, and announcing Alexa Voice Service in 2014 (Amazon, 2021). In short, the company has a rich history of success in several markets.

The service discussed in the present paper is the retail platform used by the company to compete in the e-commerce business. The platform allows companies and individuals to sell their products. At the same time, Amazon uses the platform to sell its own products, acting both like an e-commerce retailer and an online marketplace. This implies that Amazon uses both B2C and B2B models, which allows it to have a large customer base with diversified revenue streams. Amazon focuses on standardization of quality and procedures around the globe to ensure minimal deviations, which allowed it to create a strong brand image (Amazon, 2021). At the same time, the company adjusts its marketing to the needs of local individuals, which ensures the company’s strong customer relations. In short, Amazon maintains a high level of operations quality which allows it to successfully compete in the e-commerce market.

Since Amazon provides all services online, it is extremely sensitive to any problems with cyber security. Therefore, it is crucial for the company to continuously assess cybersecurity risks and implement necessary policies to ensure a steady flow of operations. The present paper aims at analyzing the cyber security risks Amazon faces and describing mitigation strategies to address the risks. Additionally, the paper provides an acquisition forecast that describes all the technologies, services, and products that need to be purchased to mitigate the identified risks.

Risk Management Profile

The analysis of risks revealed that Amazon faces six risks, including two types of hacking, phishing, ransomware, human error, and insider threats. Several strategies were identified to mitigate these risks. These strategies included using encryption of data at rest and data in transition, using security software, such as antivirus and firewalls, conducting cyber security training, controlling privileges of users, monitoring unusual activity, and ensuring the physical safety of assets. All the risks and mitigation strategies are organized in Table 1 below. The table lists all the risks provides mitigation strategies and lists the required technologies, services, and products to implement the strategy. Additionally, the table includes the category of the threat according to the Framework for Improving Critical Infrastructure Cybersecurity developed by the National Institute of Standards and Technology (NIST, 2018). This framework “focuses on using business drivers to guide cybersecurity activities and considering cybersecurity risks as part of the organization’s risk management processes” (NIST, 2018, p. v). The mitigation strategies were advised by Big Commerce (2020).

Table 1. Risk management profile table

The table demonstrated that several risks have similar mitigations strategies, such as using and updating security software, making frequent backups, and providing necessary training to employees. For instance, protection measures from phishing and ransomware are absolutely identical, as seen in Table 1. This implies that the risks should be addressed in their complexity rather than trying to mitigate one risk at a time. The acquisition forecast provided in the next section was created with this idea in mind.

Acquisition Forecast

Proposed acquisition list.

The present section aims at summarizing the products, services, and technologies. Amazon needs to mitigate the cyber security risks discussed in the previous section. The list provided below includes a minimum of technologies needed to address the identified risks. It should be expanded and moderated in the future to maximize cyber security at Amazon.

• Antivirus. The antivirus software aims at detecting and deleting viruses from a computer along with preventing viruses from entering. Modern antivirus software can also be used for defending against malware (software used to disrupt or damage the computer), ransomware, and phishing. Amazon needs to purchase, install, and use antivirus software to defend all its computer and network equipment from malicious users. Table 1 demonstrates that antivirus is expected to defend against database breaches, phishing, and ransomware (Risks 2, 3, and 4).
• Firewall. Firewalls monitor the incoming and outgoing traffic to allow or deny access using a set of defined security rules. Today, firewalls are often sold in tandem with antivirus software to maximize integrity between the products. Thus, it is always best to purchase these two products from the same vendor. According to the Risk management profile table, Amazon needs a firewall to protect it from database breaches, phishing, and ransomware (Risks 2, 3, and 4).
• SSL/TLS certificates. The SSL/TLS technology is used to encrypt the data in transit between the remote server and the browser. This technology allows addressing Risk 1 (loss of sensitive information from online transactions).
• Cyber security training tools for employees. These tools allow online training of employees to increase their level of awareness about cyber security risks. While Amazon can develop its own cyber security courses that would be very specific to Amazon’s culture, operations, and environment, it can also purchase out-of-the-box solutions. This product will help to minimize human errors and insider threats (Risks 5 and 6).

Discussion of Possible Vendors

Antivirus and firewall.

Antivirus software is considered a crucial aspect of the cyber security of any company. There are numerous vendors that sell antiviruses and firewalls, including Kaspersky, ESET, McAfee, Avast, Norton, and Bitfinder. All of these vendors provide similar packages of services for a relatively similar price. US News evaluated the antivirus solutions to create a list of Top 9 antivirus vendors. The three best antivirus and firewall vendors are Bitifinder (first place), Kaspersky (second place), and Webroot (third place) (Kinny, 2021). Since Amazon is one of the largest companies in the world highly sensitive to cybersecurity risks, it would be appropriate for the company to use the best provider regardless of the price of the solution. Among the top three providers, it is best to select Kaspersky as an antivirus/firewall provider. Even though Bitfinder is considered the top provider, it does not have identity theft protection, which is crucial for Amazon (Kinny, 2021). Webroot also lacks identity theft protection and a virtual private network, which is crucial to mitigate the identified risks (Kinny, 2021). Thus, even though using Kaspersky may be expensive, it is the best option for Amazon.

SSL/TLS Certificates

The encryption certificates protect data in transit, which is one of the central cyber security risks of Amazon. The most widely known vendors include Comodo, DigiCert, GeoTrust, and GlobalSign (Pickavance, 2021). All the certificates have a similar level of protection regardless of the vendor. Therefore, Amazon should seek the best deal it can get in terms of pricing when selecting the vendor.

Cyber Security Training Tools

Cyber security training tools are crucial for preventing human errors and protecting against insider threats. Additionally, training helps to avoid phishing, ransomware, and malware, which is crucial for Amazon. According to eSecurity Planet, the top three vendors of cyber security training programs are KnowBe4, Cofense, and CybSafe (Robb, 2021). All these companies provide similar services; however, CybSafe can tailor itself according to the level of knowledge of the employees. This feature is crucial for Amazon, as it is a multinational company with more than a million employees that have different levels of cyber security awareness. It is crucial that training is personalized to take into account the personal needs and skills of the employees. Thus, CybSafe is the preferred vendor among the out-of-the-box solutions for cyber security training. However, it may still be appropriate for Amazon to develop its own training courses to meet the specific needs of the company.

Amazon is one of the world’s largest e-commerce companies operating around the globe. Since the majority of its business is conducted online, the company is highly sensitive to disruptions associated with cyber security. The present paper identified strategies for mitigating six cyber security risks, which included installing and maintaining security software, conducting cybersecurity awareness courses, encrypting data in transit and at rest, controlling privileges of users, monitoring unusual activity, and ensuring physical safety of assets. In order to implement these strategies, the company will need to purchase antiviruses, firewalls, TLS/SSL certificates, and cyber security training tools.

Amazon. (2021). Annual report 2020. Web.

Big Commerce. (2020). What you need to know about securing your eCommerce site against cyber threats . Web.

CNN Money. (2002). Amazon posts a profit. Web.

Kinny, J. (2021). The best antivirus software of 2021. US News . Web.

National Institute of Standards and Technology. (2018). Framework for improving critical infrastructure cybersecurity . NIST. Web.

Pickavance, M. (2021). Best SSL certificate services to buy from in 2021: Get the cheapest price today. Tech Radar. Web.

Robb, D. Best cybersecurity awareness training for employees in 2021 . eSecurity Planet. Web.

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IvyPanda. (2022, October 30). Amazon Company's Risk-Management Strategy. https://ivypanda.com/essays/amazon-companys-risk-management-strategy/

"Amazon Company's Risk-Management Strategy." IvyPanda , 30 Oct. 2022, ivypanda.com/essays/amazon-companys-risk-management-strategy/.

IvyPanda . (2022) 'Amazon Company's Risk-Management Strategy'. 30 October.

IvyPanda . 2022. "Amazon Company's Risk-Management Strategy." October 30, 2022. https://ivypanda.com/essays/amazon-companys-risk-management-strategy/.

1. IvyPanda . "Amazon Company's Risk-Management Strategy." October 30, 2022. https://ivypanda.com/essays/amazon-companys-risk-management-strategy/.

Bibliography

IvyPanda . "Amazon Company's Risk-Management Strategy." October 30, 2022. https://ivypanda.com/essays/amazon-companys-risk-management-strategy/.

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Amazon Adds $2.75 Billion to Its Stake in the A.I. Start-Up Anthropic

The latest investment brings Amazon’s total stake in the San Francisco company to $4 billion.

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By Karen Weise

Karen Weise has covered Amazon from Seattle since 2018.

Amazon said on Wednesday that it had added $2.75 billion to its investment in Anthropic, a start-up that competes with companies like OpenAI and Google in the race to build cutting-edge A.I. systems.

Six months ago, Amazon invested $1.25 billion in Anthropic, making the San Francisco start-up Amazon’s most important A.I. partner. Amazon said at the time that it had the option to bring its total investment to $4 billion. It had until the end of March to do so, according to financial filings.

Still, the additional investment shows the enormous resources that tech companies are pouring into A.I. and is indicative of how much financial support Anthropic needs to keep pace with its peers.

“We believe our strategic collaboration with Anthropic will further improve our customers’ experiences, and look forward to what’s next,” Swami Sivasubramanian, an Amazon executive, said in a blog post announcing the investment.

While Anthropic gets closer to Amazon, it has shed a bulk of the holdings of a controversial investor. Last week, a federal judge granted approval for the bankrupt cryptocurrency exchange FTX to sell its stake in Anthropic. In 2021, FTX invested $500 million in the A.I. start-up, making up a stake of about 8 percent.

The value of that investment has since ballooned. Anthropic’s valuation tripled to $15 billion in just a year, The New York Times reported in February.

Anthropic was started in 2021 by a group of researchers from OpenAI, the company that created the ChatGPT chatbot. At the time, many of those researchers were concerned about OpenAI’s growing closer to Microsoft in a partnership eventually worth $13 billion.

Anthropic has steadily raised funds because developing the foundational systems for generative A.I. requires deep pockets, both to hire staff and to secure computing power.

The Amazon investment in Anthropic is not just a simple equity stake. Like Microsoft’s investment in OpenAI, it includes gaining access to A.I. systems and commitments to provide computing power. But it stops short of the high-value acquisitions that could trigger an antitrust review. The Federal Trade Commission has begun an inquiry to see if these kinds of large A.I. deals hamper competition. (The Times has sued OpenAI and Microsoft for copyright infringement of news content related to A.I. systems.)

In a key part of the partnership, Anthropic agreed to build its A.I. using specialized computer chips designed by Amazon. Amazon has said it hopes Anthropic will help its efforts to meet the cutting-edge demands of A.I. as well as collaborate on designs of specialized chips.

Amazon also gets an early shot at making Anthropic’s A.I. models available to customers of its cloud computing service, and this month announced that it would provide access to the most powerful Anthropic models, known as Claude 3.

The bankruptcy estate of FTX agreed to sell about two-thirds of its shares in the start-up for $884 million. The majority of the stake went to ATIC Third International Investment, a firm linked to a sovereign wealth fund in the United Arab Emirates.

Other buyers included the quantitative trading firm Jane Street and the Ford Foundation, a philanthropic group. Darren Walker, the foundation’s president, said in an interview that he viewed Anthropic as an important competitor to OpenAI.

“The fact that Anthropic has emerged and will be a strong competitor is a good thing for the markets, and it’s a good thing for the public and the public interest,” Mr. Walker said.

David Yaffe-Bellany contributed reporting from New York.

Karen Weise writes about technology and is based in Seattle. Her coverage focuses on Amazon and Microsoft, two of the most powerful companies in America. More about Karen Weise

Explore Our Coverage of Artificial Intelligence

News  and Analysis

OpenAI unveiled Voice Engine , an A.I. technology that can recreate a person’s voice from a 15-second recording.

Amazon said it had added $2.75 billion to its investment in Anthropic , an A.I. start-up that competes with companies like OpenAI and Google.

Gov. Bill Lee of Tennessee signed a bill  to prevent the use of A.I. to copy a performer’s voice. It is the first such measure in the United States.

French regulators said Google failed to notify news publishers  that it was using their articles to train its A.I. algorithms, part of a wider ruling against the company for its negotiating practices with media outlets.

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• The PetShop dataset — finding causes of performance issues across microservices Mila Hardt , William R. Orchard , Patrick Blöbaum , Elke Kirschbaum , Shiva Kasiviswanathan CLeaR 2024 2024 Identifying root causes for unexpected or undesirable behavior in complex systems is a prevalent challenge. This issue becomes especially crucial in modern cloud applications that employ numerous microservices. Although the machine learning and systems research communities have proposed various techniques to tackle this problem, there is currently a lack of standardized datasets for quantitative benchmarking Cloud and systems
• Bridging remote sensors with multisensor geospatial foundation models Boran Han , Shuai Zhang , Xingjian Shi , Markus Reichstein CVPR 2024 2024 In the realm of geospatial analysis, the diversity of remote sensors, encompassing both optical and microwave technologies, offers a wealth of distinct observational capabilities. Recognizing this, we present msGFM, a multisensor geospatial foundation model that effectively unifies data from four key sensor modalities. This integration spans an expansive dataset of two million multisensor images. msGFM Computer vision
• Effect size estimation for duration recommendation in online experiments: Leveraging hierarchical models and objective utility approaches Yu Liu , Runzhe Wan , James McQueen , Doug Hains , Jinxiang Gu , Rui Song AAAI 2024 2024 The selection of the assumed effect size (AES) critically determines the duration of an experiment, and hence its accuracy and efficiency. Traditionally, experimenters determine AES based on domain knowledge. However, this method becomes impractical for online experimentation services managing numerous experiments, and a more automated approach is hence of great demand. We initiate the study of data-driven Machine learning
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• Demonstrating a long-coherence dual-rail erasure qubit using tunable transmons Harry Levine , Arbel Haim , Jimmy Hung , Nasser Alidoust , Mahmoud Kalaee , Laura DeLorenzo , E. Alex Wollack , Patricio Arrangoiz Arriola , Amirhossein Khalajhedayati , Rohan Sanil , Hesam Moradinejad , Yotam Vaknin , Aleksander Kubica , David Hover , Shahriar Aghaeimeibodi , Joshua Ari Alcid , Christopher Baek , James Barnett , Kaustubh Bawdekar , Przemyslaw Bienias , Hugh Carson , Cliff Chen , Li Chen , Harut Chinkezian , Eric M. Chisholm , Andrew Clifford , Cosmic Raj , Nicole Crisosto , Alex Dalzell , Erik Davis , J. Mitch D'Ewart , Sandra Diez , Nathan D'Souza , Philipp T. Dumitrescu , Essam Elkhouly , Michael Fang , Yawen Fang , Steven T. Flammia , Matthew J. Fling , Gabriel Garcia , M. Kabeer Gharzai , Alexey V. Gorshkov , Mason J. Gray , Sebastian Grimberg , Arne L. Grimsmo , Connor T. Hann , Yuan He , Steven Heidel , Sean Howell , Matthew Hunt , Joseph K. Iverson , Ignace Jarrige , Liang Jiang , William M. Jones , Oskar Painter , Rassul Karabalin , Peter J. Karalekas , Andrew J. Keller , Davide Lasi , Menyoung Lee , Victor Ly , Gregory S. MacCabe , Neha Mahuli , Guillaume Marcaud , Matthew H. Matheny , Sam McArdle , Gavin McCabe , Gabe Merton , Cody Miles , Ashley Milsted , Anurag Mishra , Lorenzo Moncelsi , Mahdi Naghiloo , Kyungjoo Noh , Eric Oblepias , Gerson Ortuno , John Clai Owens , Jason Pagdilao , Ashley Panduro , J.-P. Paquette , Rishi N. Patel , Gregory A. Peairs , David J. Perello , Eric C. Peterson , Sophia Ponte , Harald Putterman , Gil Refael , Philip Reinhold , Rachel Resnick , Omar A. Reyna , Roberto Rodriguez , Jefferson Rose , Alex H. Rubin , Marc Runyan , Colm A. Ryan , Abdulrahman Sahmoud , Thomas Scaffidi , Bhavik Shah , Salome Siavoshi , Prasahnt Sivarajah , Trenton Skogland , Chun-Ju Su , Loren J. Swenson , Jared Sylvia , Stephanie M. Teo , Astrid Tomada , Giacomo Torlai , Mark Wistrom , Kailing Zhang , Ido Zuk , Aash Clerk , Fernando Brandão , Alex Retzker , Oskar Painter Physical Review X 2024 Quantum error correction with erasure qubits promises significant advantages over standard error correction due to favorable thresholds for erasure errors. To realize this advantage in practice requires a qubit for which nearly all errors are such erasure errors, and the ability to check for erasure errors without dephasing the qubit. We demonstrate that a “dual-rail qubit” consisting of a pair of resonantly Quantum technologies

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150 Amazon Essay Examples & Topics for Research

Amazon is a US-based multinational technology company with lots of business practices and issues you can research in your paper. If you’re looking for Amazon essay examples to get inspiration, you’re at the right place! Here, you’ll find plenty of engaging and unique Amazon topics to explore in your research on this company. Check out the list below and find a suitable Amazon topic for you!

🏆 Best Amazon Topics for Essays

✍️ amazon essay topics for college, 👍 amazon essay examples, 🎓 most interesting amazon research titles, ⭐ simple & easy amazon essay titles.

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• Amazon Approach to Management and Performance Evaluation
• Amazon.com’s Strategy Implementation, Evaluation, Control The introduction of strategies, their evaluation, and control are important factors that enable the Amazon corporation to withstand high competition and extract stable profits.
• Cybersecurity in Amazon Business and Its Industry This paper evaluated the impact of cybersecurity on business investment and analyzes Amazon as a company leading the charge with countermeasures against cyberattacks.
• The Amazon Company’s Performance Management While much of the internal operations and policies of Amazon require change, performance management systems require rapid improvement.
• Benefits and Drawbacks of Amazon E-Commerce E-commerce is a process of doing business in the Internet. Amazon uses it by offering its customers music, toys, electronics, software, books, and clothes.
• The Impact of Quality Customer Service on Amazon’s Success Customer service is a crucial feature in the success of any establishment. Amazon’s founders created a customer-centric organization.
• Strategic Marketing: Amazon Go Case Study The paper explores the world of strategic marketing and branding and how they contribute to the success of organizations.
• Analysis of Amazon Go’s Expansion Into the European Market The report provides a comprehensive analysis of Amazon Go’s expansion strategy in the European market, including the PESTLE analysis and Porter’s five forces framework.
• Drivers of Change in the Context of Amazon This report aims to analyze the significance of drivers of change in the context of Amazon, and the technological, demographic, and socio-economic changes taking place.
• Amazon Company’s Strategy Implementation Overview Amazon is the leading online company in the world that has a significant number of loyal customers, has a rapid rate of sales growth, and is highly innovative.
• International Business: Amazon.com Marketing Strategies This term paper focuses on the marketing strategies of Amazon.com and how it has contributed to its continual growth in the competitive e-Commerce.
• Amazon’s Mission, Vision, and Values This paper discusses Amazon’s mission, vision, and values. Vision, mission, and values form the basis for building the organization’s strategic foundation.
• Amazon Supply Chain Management Overview and Analysis The history of Amazon’s development provided the world with a handout on how to manage the supply chain in a proper way. Amazon applied a push-pull strategy for its supply chain.
• E-Commerce: Analysis of Amazon The E-commerce sector has become increasingly competitive, and Amazon has maintained its consumer focus in order to remain competitive.
• Amazon’s Marketing Audit: Strengths and Weaknesses, Marketing Objective Amazon’s main objective is to improve customer experience and increase sales and thrive. A marketing audit is a crucial tool organization can leverage for success.
• Amazon’s Corporate Social Responsibility Report Amazon Incorporated is an American multinational corporation that offers services in several areas, including artificial intelligence, e-commerce, and digital streaming.
• Amazon’s Decision-Making: Non-Financial Factors As for Amazon, this company’s investment decision-making is influenced by innovation, a desire to grow, competition, and customer needs.
• Amazon Company: Financial Management Amazon is clearly showing a successful example of long-term funding performed in the form of debt financing and long-term credits.
• Amazon Inc. in the Context of International Business Economics and Markets Amazon can focus on the different ways that products can be used to attract buyers in South Africa. Promotions using social media and TV advertisements can be implemented.
• Auditing in Amazon: Risk Factors and Compliance Issues The Amazon’s income statement includes the structure of the company financial statement, the economic characteristic, and its marketing strategies for brand differentiation.
• Team Management at Amazon Amazon is one of the leading e-commerce companies delivering various types of products to customers all around the world.
• Amazon.com Inc.’s Environmental Scanning Environmental scanning is associated with a deep understanding of the external force that provides change. The paper carries out environmental scanning of Amazon.com, Inc.
• The Amazon Company’s Financial Statement The Amazon company encounters stiff competition in the market from several competitors that offer similar products and services to the target customers.
• Analysis of Amazon Financial Reports for 3 Years Amazon can be called an attractive company to invest in, as it successfully copes with complexities, is clean in its financial statements, and is overgrowing.
• Amazon: Process Management and Locations Planning Processes used by Amazon are primarily automated to ensure efficiency and faster manufacturing due to the high volume and variety of orders they get.
• The Amazon Company’s Ethics in Advertising This paper discusses Amazon’s approach to customer data collection, the lack of transparency in data management, and the controversies surrounding Amazon’s use of monetization.
• Amazon Organization’s Management and Culture Amazon’s management culture has always been the cultivation of new standards through the application of technological innovation.
• Zappos-Amazon Companies Merger: Organizational Culture The acquisition of Zappos by Amazon is a good example of the complications of combining two companies that have different organizational cultures.
• Analysis of Amazon Company The paper explains Amazon’s background, structure, and the challenges facing its purchasing function and supply chain to offer solutions to the complications.
• Amazon: Summary of the Company’s Products and Services Amazon is one of the globe’s most influential corporations trading all categories of goods and services over the internet. The organization is known mainly for its online shop.
• Amazon: The Leadership Strategies The aim of the study is to analyze the leadership strategies of Amazon with the UAE as a potential market to determine the essence of the local market and strategies for expansion.
• Amazon, Inc. Balance Sheet Analysis and Recommendation A balance sheet is a financial statement that reflects what a business owns (assets), what it owes outsiders (liabilities), and its owners (equity).
• Amazon: Local and Global Markets This paper examines the economic environment, the global presence, the effect of macroeconomic factors and recommend effective strategies for sustainable profitability of Amazon.
• Amazon Go in the UK and Threats for Small Business Strategic marketing is aimed to define the target audience, long-term policy in pricing and assortment formation, and style in negotiations with suppliers and customers.
• Amazon: Elements of Marketing Mix and Business Success Analysis The approach to the marketing mix theory is changing dramatically due to the transformation of business processes and customer behavior.
• Amazon.com’s European Distribution Strategy Amazon organized three equal services to meet the particular needs of its diverse client bases in European states.
• Amazon.com: Innovation Strategy Internet companies, like Amazon, build their business strategies on continuous involvement in innovative solutions that allow for creating sustainable competitive advantages.
• Strategic Leadership and Knowledge at Amazon This paper reflects on the strategies to manage knowledge and an analysis of how Amazon leverages and makes use of knowledge as a strategic advantage.
• Analysis of Amazon Recruitment and Staffing The paper will detail a recruitment plan and a selection plan of Amazon, including the tools and strategies to be used.
• Amazon’s Sales and Marketing Strategies This essay explores Amazon’s sales and distribution model and marketing strategies that make it better than brick and mortar stores.
• Amazon Company Performance Evaluation The purpose of evaluating a company’s performance is to determine the efficacy of organizational strategies, the attained progress and goals, and provide recommendations.
• Technological Trend in Amazon Company Amazon company is still going strong and is one of the largest technology companies in the world, and should keep expanding its company.
• Amazon Web Services (AWS): Optimization Possibilities The paper studies AWS diverse set of data storage services with different pricing strategies and performance characteristics, its virtual resources and hardware capacities.
• Amazon Company’s Supply Chain and Influences on It The paper discusses Amazon’s supply chain, and the impact of sales, operations planning, global sourcing, procurement, and e-commerce strategies on the supply chain.
• Amazon Company: Organization and Leadership With electronic performance monitoring, a company like Amazon can supervise and analyze an employee’s activities in real-time.
• The Amazon Firm’s Strategic Business Plan The purpose of this strategic plan is to assess the effectiveness of current and future business operations and strategies at Amazon.
• Amazon Company’s Macro Environment Audit The Amazon Company from the findings after interviewing Jeremy Kim and Jonathan White, who are senior managers of the company.
• Amazon, Coca-Cola, Nescafe: Three Global Brands Analysis Successful global brands hold a strong presence and huge market share internationally. This paper analyzes three global brands – Amazon, Coca-Cola, Nescafe.
• Financial Performance Indicators: Amazon In the case of Amazon, financial performance indicators are crucial criteria to evaluate to obtain an objective picture of its productivity.
• CRM Software in Amazon: Gains The customer related management software that Amazon.com has developed was since its launch one of the most advanced technologies.
• Amazon Company’s Analysis of Success Factors The Amazon company has achieved immense success by entering the emerging market of online retailing with the appropriate timing.
• Amazon Inc.’s vs. Wal-Mart Stores Inc.’s Inventory This paper seeks to carry out a comparative analysis of the two ratios for Amazon.com, Inc. and Wal-Mart Store, Inc.
• Organizational Change Against Discrimination: The Case of Amazon The paper discusses the Amazon lawsuits, examining the external and internal factors prompting the need for change, and organizational issues.
• Amazon Inc.’s Consolidation Process and Tax Benefits The paper applies theoretical information on consolidation to Amazon, Inc., by describing its corporate structure, the consolidation process, and tax benefits.
• Amazon Company Advantages and Disadvantages Amazon.com is a recent response to the traditional retailing business. The instant popularity of Amazon raised numerous objections among the proponents of traditional retailing.
• The Amazon Firm’s Strategic (SWOT) Analysis By identifying internal and external factors, it becomes easy for the Amazon management team to plan and strategize their activities to overcome competition in the industry.
• Cybersecurity for Amazon Web Services Infrastructure This paper gives a detailed description of the best strategies and initiatives to maintain the security of data and services that reside on Amazon Web Services infrastructure.
• Amazon Company: RFID Technology Implementation Plan An evidence-based Radio-Frequency Identification technology implementation plan is suggested by this paper that can make a difference for Amazon and support its business goals.
• Amazon: Business Model Analysis Amazon is growing faster than the rest of the U.S. e-commerce firms. The company manages to earn high profits from online sales.
• Amazon.com, Inc.: Digital Marketing Strategy Amazon.com, Inc.’s upcoming digital marketing strategy will walk the customers on an ethical business path, taking key customer service management opportunities.
• Amazon Company’s Competitive Influence The need to offer a wide product line forms Amazon’s diversification strategy because the company has strived to reinvent itself through different product offering.
• Acculturation in Amazon’s Acquisition Into the Middle East The acquisition of Amazon in the Middle East is subject to acculturation based on different cultural values such as religion, language, and socio-economic values.
• Amazon and Uber Firms’ Target Markets and Competitive Advantage This paper aims to discuss the target markets of Amazon and Uber, as well as explain how they established a competitive advantage in their marketplace.
• The Amazon Company Information Amazon is an American organization, one of the largest in the world among companies engaged in selling all kinds of goods and services via the Internet.
• Improving Amazon Inc.’s Culture Crucial approaches should be introduced within Amazon to reduce the toxic culture and implement a concrete ethical background that will motivate its employees.
• Amazon’s Social Media Services Amazon’s social media services are highly effective as the company understands that the customers are located in different countries and may require an individual approach.
• The Amazon Company’s Econometric Models Econometric models and methods are now a powerful toolkit for obtaining new knowledge in economics and a widely used apparatus for making practical decisions in forecasting.
• Amazon.com: The State of Information Technology and Management At Amazon.com, the state of information system reveals that the company has gained a competitive advantage as the largest online retailer by using an e-commerce model of business.
• Amazon Labor Union from Employee Perspective ALU creates safer working conditions, and enables just cause, the healthy link between the workers and employers will benefit the organization positively.
• Amazon Strategic Marketing Management Amazon is a well-known online retail giant that provides products and services to customers and third-party sellers across the globe.
• Amazon’s Online Marketing Strategy and Brick & Mortar Retail This paper discusses online firms such as Amazon and brick-and-mortar retail stores. The paper looks at the specific advantages of Amazon over brick-and-mortar retail stores.
• Amazon.com as a Quality Delivery E-Commerce Company Nowadays, it is possible to state that Amazon.com is among those e-commerce companies that provide their clients with the best delivery service.
• Online Business: Amazon vs Traditional Booksellers This paper compares Amazon’s online bookstore with traditional booksellers for the benefits of the former over the latter.
• Amazon: Data Collection and OIP Resting on the data acquired from surveys, Amazon should be recommended to reconsider its strategy for working with clients and improve its online services.
• Amazon and Yahoo Companies’ Differences Both Amazon and Yahoo! have forged alliances with other companies, with the former forming partnerships with such B & M companies like Office Depot and Toys “R” US.
• Amazon Dash Wand Product’s Feasibility Amazon launched a dash wand that allows customers to scan barcodes of packages and add the goods directly to their carts.
• Amazon Company’s Conditions of Use The Amazon company’s conditions of use detail rules that have to be followed by its customers who want to use e-commerce services.
• Amazon Company: Transportation and Logistics Department Amazon is one of the leading online retailers. The network of cargo and fulfillment facilities in the USA is substantial, which has enabled the company to introduce the prime delivery service.
• Amazon: Information System Analysis An effective information system is a foundation for building an e-commerce site like Amazon, and it should be thoroughly investigated.
• Amazon’s Acquisition of Metro-Goldwyn-Mayer The paper discusses the purchase of Metro-Goldwyn-Mayer by Amazon. The deal is the second-largest purchase after the Whole Foods acquisition.
• Amazon, Microsoft and Google Firms’ Financial Analysis Amazon, Microsoft, and Google generally have positive dynamics of financial indicators, taking into account even some drops in 2012-2015.
• Amazon Inc.’s Global Supply Chain & Other Operations Amazon has an extensive network of manufacturers who are partnered with the company and supply it with a significant portion of order volume.
• Strategic Audit Analysis of the Amazon Company Amazon’s cost leadership strategy is perfectly working as it has emerged as a top online business. Its online strategy has neglected its physical market.
• Amazon.com’s Sustainable Competitive Advantage Amazon.com, Inc. is the largest e-commerce company globally, and whose significant portion of its success relies on locational excellence.
• Organizational Culture and Diversity: Zappos and Amazon This paper attempts to assess the potential effectiveness of the M&A agreement between the medicines retailer Walgreens and American prescription drug provider CVS Health Corp CVS.
• Omnichannel Strategies of Amazon Active use of digital technologies and social services creates a fundamentally new environment in which comfort is very important.
• Amazon vs. Walmart: Internet in the Retail Industry This paper discusses the recent development of retail through the main aspects of Porter’s Five Forces analysis and the growth of Amazon and Walmart.
• Amazon’s Transportation and Logistics Department Amazon is one of the top e-commerce companies selling products to people irrespective of their geographic locations.
• Amazon Company’s Customer Service Amazoon.com has a very well developed system of customer support and an easy to browse a website that memorizes one’s choices reflect the older requests.
• The Amazon Firm’s Acculturation in the Middle East Acculturation occurs when someone is introduced to a new culture or placed in one, and they accept, learn, and adjust to the unique cultural context.
• Amazon Relational Database Service The paper states that Amazon Relational Database Service (Amazon RDS) provides a simple way to configure, use, and scale relational databases in the cloud.
• Amazon and Walmart on Collision Course Amazon is the largest digital company in the United States. It began as an e-commerce bookstore but has expanded to a diversified chain.
• The Marketing Implementation Plan for Amazon The US-based technology company Amazon is currently the most prominent online retailer worldwide in terms of revenue and market capitalization.
• The Amazon and eBay Companies Comparison This paper provides a comparative analysis of two e-commerce giants, Amazon and eBay, and their strategies for navigating the challenges posed by the COVID-19 pandemic.
• Digital Economy: Amazon Prime’s Market Promotion The topic of the use of social media by global companies is significant in the context of discussing the impact of these resources on marketing and business performance.
• Determining the Polynomial Model for Amazon The development of a polynomial model begins with creating a scatterplot using data from Amazon’s net income/loss and sales.
• Amazon: Empowering Businesses and Content Creators to Maximize Success To continually raise the bar of the consumer experience by using the internet and technology to help consumers find, discover and buy anything.
• Amazon and Whole Foods Merger This paper studies the contribution that the acquisition of Whole Foods Amazon has made and what barriers the organization had to face in this process.
• Uses of Virtual Private Network in Amazon Virtual Private Network is a network technology that allows internet security and separates traffic across the open internet by creating an encrypted connection.
• The Battle for Union Rights at Amazon.com, Inc. Amazon workers have been trying to unionize for a long time with no success. This paper will analyze the ongoing struggles of Amazon workers in their pursuit of union rights.
• How Amazon Company Manages Logistics Effectively The article argues Amazon company effectively manages logistics and the supply chain and offers a fast and organized way to store and deliver products.
• Amazon as One of the Best Well-Managed Companies in the World Today, many public and private organizations demonstrate a high level of management and leadership, and Amazon is one of the best examples in the business field.
• Amazon Flat-Screen TV for Life Amazon Flat-Screen TV for Life is a functional combination of technological progress, creative approach, and unique characteristics, making this product stand out in the market.
• Implementation E-Strategy: Amazon Strategic business planning consists of several branches that provide direction for the business and address issues related to supply and demand.
• Amazon’s Sustainable Products Line of Flat-Screen TV for Life The paper aims to discuss the product from Amazon’s sustainable products line -Amazon Flat-screen TV for Life, and its promotion and distribution.
• Amazon Workers’ Abuse “Amazon To Let Warehouse Employees’ Families Work Thanksgiving Shifts Too” mocks the ridiculously strict working conditions provided by Amazon to its workers.
• How to Be Able to Compete With Amazon Company To be able to compete with Amazon company, the company should know how to manage its resources and create an exceptional ideas.
• Investment Research Assignment: Amazon Financial investment is an important part of any comprehensive financial growth. Without financial growth, it is hard to achieve financial growth
• Amazon: Strategy as Simple Rules A striking example of such a successful modern company is Amazon, an American technology company that has developed its activities in various fields and countries.
• Amazon: The Brand That Protects Itself To ensure its success in its expansion and in general, the company should capitalize on the unique advantages Amazon already possesses.
• Amazon Web Services: Security Practices Review To ensure the security of AWS, several companies perform remote penetration tests that show whether a system is vulnerable to external attacks.
• Amazon Company’s Financial Statement Analysis Amazon is one of the largest companies in the world, with a net worth of over $1 billion. Amazon’s profit margin increased substantially between 2017 and 2018.
• Amazon Web Services Review: Proof-of-Concept Report AWS proved to be the appropriate cloud platform for PHI Engineering Design from the analysis of the pros and cons of the three companies.
• Message From Jeff Bezos to Amazon Shareholders Bezos addresses the stakeholders of Amazon, the online shopping platform most famous for selling books. This paper analyzes message from Jeff Bezos to Amazon shareholders.
• Amazon 2016 Annual Report Assessment The paper argues Amazon’s 2016 Annual Report for its shareholders allows evaluation of the company’s strategic management over roughly two decades.
• Business Letter to Amazon: The Amazon Key In-Home Kit Launch The idea to launch a new product, Amazon Key, has already attracted the attention of many people as it is a vital change in human and business relationships.
• Amazon Versus Barnes and Noble in the Bookstore Market Barnes and Noble and Amazon as bookstores may appear to represent a similar approach, they should be considered the opposite of each other in terms of business.
• Applying Analytic Techniques to Amazon Business This paper aims to analyze Amazon company’s economic indicators to understand whether they have useful information regarding the business’s performance.
• Amazon: Investing in Decarbonizing Technology Investing in decarbonizing technology can benefit humanity in the long run. It is possible that Amazon’s goal with these investments is to help humanity out of genuine altruism.
• Customization as a Way of Working Amazon Company Amazon is a company that chooses customization as a way of working, and probably this is the reason it is so successful and famous among people.
• Amazon as a Possible Cause of Disinflation Amazon functions in the digital market, which involved higher competition and does not require physical outlets.
• Independent Contractors and Amazon: A Legal Study The report views the case of independent contractors who are guaranteed such rights as the right to contract, choose where to work, how to work, and manage their own business.
• Amazon Company: Brief Overview and Analysis Material review and product experience demonstrate that Amazon tends to be among prominent actors in the marketing framework.
• The Providing of Amazon Prime Wardrobe By providing Prime Wardrobe, Amazon decreases functional and financial types of risk. When a customer can try clothes before buying them, he or she is more likely to order it.
• Reliability of Amazon Reviews According to the research by the ReviewMeta platform, a considerable percentage of all reviews from e-commerce leader Amazon were fake.
• Amazon Supply Chain Integration Analysis Amazon is an example of a company that has managed to integrate its supply chain and benefit from it. It was not an easy process.
• Impact of Acquisition: Amazon and Whole Foods The benefits of acquisition between Amazon and Whole Foods cannot be ignored. Both companies may discover new opportunities and improve their current positions in the market.
• Amazon: Company Analysis This paper examines the above elements with a focus on Amazon, which is a globally recognized business located in Seattle, Washington.
• Amazon’s Innovation, Sustainability, Global Market The paper is dedicated to the study of Amazon’s long-term goals and analyzing its strategies for future development.
• Amazon.com Inc.’s Corporate Valuation The company to be analyzed is Amazon.com, Inc., a listed company located in the United States that operates in the technology industry and the cyclical consumer market.
• Amazon Inc.’s Strategy and Financial Expenditures Considering that studying the experience of market giants can be practically relevant, the essay generalizes on the elements of Amazon’s strategy and financial expenditures.
• Amazon’s E-Commerce Strategy Amazon’s latest IT/ IS strategy is a massive expansion of its e-commerce platform and creation of a new website to further encourage online-shopping.
• Infrastructure as a Service by Amazon The demand for cloud computing is proliferating due to its cost-efficiency, scalability, and simple management.
• Amazon and eBay: E-Business Applications Development Despite the fact that the majority of the online stores were created at the end of the twentieth century, only a few of them possessed the continuing supremacy of Amazon and eBay.
• Amazon’s, Zara’s, Ocado’s E-Business Processes This study explains Amazon’s core business model, discusses the business processes of Zara, and outlines the key strengths and weaknesses of Ocado.
• Apple, Alphabet, Amazon Companies’ Design and Success This paper prepares an executive summary of the strategic and organizational success factors of Apple, Alphabet, and Amazon.
• Amazon.com Inc.’s E-Business Strategy This paper outlines the e-business strategy of Amazon.com, Inc., the largest online retailer in the world, in use in its functional areas.
• Amazon Corporation’s Radio Frequency Identification Amazon can embrace the power of RFID technology to become more competitive in the global online marketing sector.
• Amazon’s Supply Chain and Transportation Innovations Amazon focuses on 3 “customer sets” that include “consumer customers, seller customers, and developer customers.” Its supply chain is characterized by significant diversification.
• Amazon Books and Barnes & Noble Competition The paper concerns the rising influence of Amazon at the book distribution market and the competition between Amazon and Barnes & Noble publishing house.
• IMDB, Wikipedia, Amazon Website Performance Tests The analysis shows how IMDB, Wikipedia, Amazon websites work on a low-tier, mid-tier, high-tier phones, and desktop, and scores these websites using the scale at http//ready.mobi.
• Amazon Company Supply Chain Management Practices This paper entails a case study analysis of Amazon.com and assesses how the firm has implemented the concept of inventory management.
• Amazon Company’s Strategy and Customization Amazon’s profit has been boosted by its focus on streamlining operations and delivering better performance along with cost-effective cost reduction strategies.
• Amazon’s Cargo Facilities and Implementation Steps Amazon should establish cargo facilities in Beijing, New Delhi, and Munich and introduce the prime delivery service in these regions, which will require a sound strategy.

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These essay examples and topics on Amazon were carefully selected by the StudyCorgi editorial team. They meet our highest standards in terms of grammar, punctuation, style, and fact accuracy. Please ensure you properly reference the materials if you’re using them to write your assignment.

This essay topic collection was updated on March 8, 2024 .

Amazon Company Research Paper

Introduction The report will take an in depth look at the operations of Amazon as it strives to set up activities in France. As such, the report will generally consider the different aspects of Amazon’s business such as its competition and the nature of the market in which the company operates. The features of the overseas market that make it an attractive destination will also be considered in depth. France will be center of focus for the study.

Amazon began in 1994 as a bookseller. Over the years, the company has slowly expanded its business to other sectors (Easter, and Dave, 2017, p.1). Today, Amazon is one of the largest e-commerce companies in the world. For example, the company has expended its reach to cloud computing through its AWS platform (Bermudez et al., 2013, p.230). Furthermore, the company has also invested in television and films through its Amazon studios. Other investments by the company include consumer electronics and its international shipping business (Gershgorn et al., 2017).

Let experts write your Amazon Company research paper for you!

Considering that the company emerged as an online bookstore, what it has managed to achieve is remarkable. Therefore, the purpose of this report is to examine the business activities of Amazon. In essence, the report shall consider the approach undertaken by Amazon as it expands its business worldwide.

Company Introduction: Amazon Amazon is currently one of the largest online retailers despite its humble origins as a bookstore in Jeff Bezos’ garage. By considering the company’s current reach around the globe, the reach of the company is impressive (Gershgorn et al., 2017). It is clear that the company has enjoyed significant growth in the past twenty-five years of its existence. Today, people from all over the world purchase music, books, music and other products such as movies from Amazon and its partners. Amazon’s reach continues to grow and its operations have spread to multiple countries around the globe. Enright (2016, p.6) illustrates that the company runs thirteen country specific websites and offers its Amazon Prime services to nine of the countries. Furthermore, Enright (2016, p.6) asserts that the company increased its prime membership by 51% in 2015.

Different researchers have considered the business conducted by Amazon in different countries around the globe. Wood (2014, p.1) examines the business conducted by Amazon.com in different countries. The research indicates that Amazon sells a considerably large number of articles such as apparels, automobile and other industrial parts. Other items sold by Amazon include health and beauty products, books, and games.

Amazon competes against multiple companies in the world today. For example, the largest competitor in America is eBay. eBay is still one of the largest competitors of Amazon overseas too. However, McQuillan, (2018) observes that Amazon has to contend with companies such as Cdiscount, Allegro Fnac. The prowess of Amazon has meant that these companies do not operate in a similar way to Amazon.

A SWOT analysis of Amazon would illustrate the company’s weaknesses and areas where there is a need for improvement. Essentially, a SWOT analysis illustrates the internal strategies employed by the company. The strengths of Amazon include a strong brand, its ability to earn a higher revenue from the retail business and the company’s ability to sell an extensive product mix (Greenspan, 2017). Amazon has been able to develop one of the strongest brands on the online retail market and this has helped the company expand in the recent past. The position in the market makes it easier for the company to invest in new products such as through the development of new product that are easily sold to customers (Greenspan, 2017). Amazon has the revenue to maintain its position in the retail business which means that the company will continue to maintain its position in the market.

However, there are a number of factors that could undermine Amazon’s position in the market. The limited penetration in developing market hinders the company’s position as most of the company’s revenue is sourced in developed markets. Similarly, the company has a limited brick-and-mortar presence (Greenspan, 2017). There are a number of avenues that the company can explore to retain its position as a leader in the online retail market. For example, Amazon can undertake into investing more overseas in emerging markets. Other approaches that could help the company is to increase its brick and motor presence around the globe.

Amazon Supply Chain There are a number of factors that make France a good destination for investment. Dias (2018, p.2) asserts that there has not been a better time to invest in France. At the moment, the rate of reforms in the country make it a desired destination for investment. First, the president Emanuel Macron has a large majority in parliament which makes it easier for the government to enact reform in the country. There are a number of reforms that have been proposed by French government which include its intention to reform the labor market. Second, the government has continued to focus on reducing corporate tax rates. Red tape that often inhibits entrepreneurs from fast tracking investment have been eliminated which would increase efficiency. It is these factors that make France a destination of choice for investment.

There are a number of other factors that make it possible to invest in France. A good investment climate has resulted in a significant number of foreign companies investing in the country. The country has been well marketed around the globe which as a result attracts significant investment. In addition, the investment landscape in the country illustrates a promising landscape that can be exploited to great effect. For instance, the U.S. Department of State (2017) indicates that foreign firms produce up to one third of the country’s manufacturing output. In 2016, there was also a significant influx in foreign direct investment made to France. according to the state department, the country ranked seventh as the most desired location for Foreign Direct Investment opportunities. Furthermore, the number of foreign companies operating in France according to the U.S. Department of State (2017) was 22570. The amount of investments by both foreign and domestic companies in France make the launch of Amazon Business a viable option for the country. For example, the foreign firms making initial investments in the country can readily benefit from the feature of Amazon Business. In essence, payments and procurement made to the company can be streamlined during this instance to make the country a profitable destination for the company.

The low level of corruption in the country also makes it a viable destination for investments. According to Transparency International (2018), France is ranked at 21 out of 180 which is relatively high. Therefore, such an environment is likely to foster an environment where business is easy to conduct. U.S. Department of State (2017) also indicates that France ranks high with the ease of doing business.

The property laws in France also offer the country offer individuals the freedom to engage in business freely. Similarly, the judiciary is stable and the rule of law is secure. In addition, France is also a well-established in Europe which should offer Amazon Business a good economy where prosperity is easy to attain.

There are a number of key features of Amazon’s supply chain that distinguish it from others developed by other companies. The components of Amazon’s supply chain include warehousing, delivery, the use of technology and manufacturing. Warehousing is one aspect of the supply chain that Amazon has managed to reinvent (Johnson, 2018). For example, the company is able to deliver any product to a consumer in any part of the globe. The company often locates most of its warehouses close to big cities and metro centers to ensure that the products are delivered on time. Mini-warehouses are also located in smaller metropolitan locations to help ensure that the services are easily accessible to business both in larger metropolitan areas and to customers who operate from smaller locations (Johnson, 2018). Warehouse are optimized to effectively serve the needs of the customer effectively.

The company has a host of different delivery systems available to the consumer. For example, Amazon provides free delivery, two-day deliveries and Prime now for consumers. The use of drones to deliver products to customers was revolutionary too. Similarly, the company has been able to partner with other companies such as UPS which demonstrates its flexibility and the many options available to customers (Johnson, 2018). In addition, Amazon has been able to effectively embrace technology with its use of Robotics to deliver services to customers. Technology helps to enhance the ability of the company to deliver produce on time (Johnson, 2018). Costs are also controlled due to the company’s ability to employ technology effectively.

With Amazon launching Amazon Business in France, these feature of efficient service that are synonymous with the services provide by the company become a feature of what the company will offer to its customers. As a result, the company should be able to compete effectively in France and establish itself in the same way it has done in the United States.

There are a number of features that distinguish the supply chain strategy enforced by Amazon from those employed by other companies. Central to the strategy by the company is its use of Amazon Prime. The supply chain employed by the company is one facet of the company’s business that has remained the costly aspect of the business. Schmidt (2014, p.10) asserts that while the company was able to increase its sales in the amount of money spent on shipping and other logistical issues has continued to increase. The company has often relied on other forms of transport such as UPS and FedEx to move goods from one location to the next. Schmidt (2014, p.10) notes that Amazon has been successful at running a successful supply chain due to the fact that the company has owned its supply chain. For instance, the ability of the company to control the last minute of delivery has made it possible for the company to build a loyal following. Over the years, the company has been able to control customer experience. For example, Schmidt (2014, p.11) notes that the company would benefit from the use of drones which will make it possible for the company to further control customers which helps the company to develop loyal customers.

There are a number of factors that distinguish Amazon’s supply chain from those used by other companies. Kumar, Eidem and Diana (2012, p.805) illustrate that Amazon is a pure e-tailer. The company employs an EDLP pricing strategy. According to the researchers, the company enjoys the use of this model due to its ability to use the strategy to maintain its inventory successfully. Inventory management is often a large portion of most of the costs incurred by the company. A twenty-six-day cycle of the company’s supply chain is a testament to how well the company has been able to develop a successful supply chain. Furthermore, the company is able to inject more working capital to the development of its supply chain as the sources of revenue are not limited to one source. The company has also managed to curve out a unique customer segment for those it serves. In addition, different approaches are also used to serve these different groups of customers.

The company is heavily reliant on holiday sales to generate more revenue. Kumar, Eidem and Diana (2012, p.806) indicates that the company is often reliant on the fourth quarter as these is when it makes a higher profit. The ability to profit from such seasons comes from the Amazon’s ability to carry large inventory costs which when not manages effectively are likely to damage the company’s bottom line.

Strategy and Market Entry Amazon recently launched Amazon Business in France. According to Hockett (2018), this comes at a time when the company had extended its operations to India and Japan. Amazon Business was launched in the United States in 2015. The aim of launching Amazon Business was to ensure that organization operating in countries such as France have the ability to meet their procurement needs better. Amazon’s new platform intends to help the company simplify the procurement process (Hockett, 2018). According to Amazon, the platform should be efficient.

Post (2015, p.1) asserts that the launch of Amazon Business was not a surprise. The platform was launched as a marketplace that would provide users with the convenience and selection that has become a feature of the service provided by Amazon. The company launched Amazon Business as a point where customers can find all they wanted to find. When using Amazon Business, an individual can add and remove payment methods, shipping addresses and other properties.

Various theories explain decisions made by companies to expand their business to the international community in an attempt to reach a wider market. Hennart (2001, p.127) indicates that the decision made by a multinational can be motivated by factors from within the organization and those from the outside. For example, capital flow theories can be used to explain decisions made to expend operations overseas. On the other hand, Kuşluvan (1998, p.1) asserts that both macros economic approaches can be sufficient in explaining decisions made by an organization to expand overseas. Essentially, this are actors outside the control of the organization. On the other hand, micro economic factors also explain the decisions made by the company to expand its reach to new markets.

Both macro and microeconomic reasons influence decisions made by any business to expand its reach. Therefore, these reasons inform the strategy adopted by the company. Amazon has been able to realize its success by investing significantly in different sectors of the economy. For example, the company has employed intensive growth strategies that have helped it to attain the position it currently enjoys. The business has been able to expand its reach to the international community by providing customers with e-commerce services. Essentially, this is illustrated by the decision to invest in France through the launch of Amazon Businesses.

Amazon has been able to attain its current position in the market by adopting a number of strategies. The company has adopted both generic and intensive strategies to improve its position in the market. Cost leadership is used by Amazon to maintain a competitive advantage over other companies. Amazon is able to maintain its position as a cost leader by employing approaches that ensures the company minimizes it operational cost. For example, process automation has been implemented effectively by the company to ensure that the amount of money it spends remains lower. Automation makes processes such as processing, and scheduling of purchases is easier and easily attainable.

The continuous improvement of the company’s e-commerce platform makes it easier for the company to maintain the cost leadership strategy adopted by the company. Investment in research and development are a feature of the company’s model. Research and development make it easier for the company to improve its position by optimizing how the information technology resources available to the company are utilized. A low cost of operation means that the company is able to sell products at lower costs.

The company has also invested significantly in other facets of business. Amazon also uses intensive growth strategies to obtain profit. The company engages in market development which is the company’s primary approach to growth. In the recent past, the number of countries where Amazon provides it services have slowly increased. Market penetration has also been utilized by the company to achieve its goals. In essence, the company is eager to improve the revenues it gathers from the markets it currently operates.

Amazon’s decision to expand its business to France is incline with its application of market development as a generic strategy. Sellers on Amazon’s new platform launched in France will enjoy the opportunities that are presented by making it possible for them to meet buyers locally or from the overseas.

Ethics There are a number of issues that sellers and buyers have to contend with when using the Amazon market place. Counterfeit products are often sold by different individuals through the company’s platform (Bain, 2019). In a recent address to its shareholders, the company has admitted that it might actually have a counterfeit problem.

Amazon has a well-defined approach to dealing with counterfeits. However, the company believes that it is the responsibility of the seller and supplier to check the authenticity of the products they sell (Amazon Seller Central, 2019). The company has strict rules that prohibit any individuals from selling bootlegs or pirated copies of products. In addition, a seller is not allowed to sell products that were replicated illegally (Amazon Seller Central, 2019). In essence, the company is committed towards selling authentic products to customers.

Individuals suspected of selling inauthentic products or those that infringe on the rights of other individuals are subject to severe punishment. Fake products stored in fulfilment centers are destroyed by Amazon at the expense of the seller (Amazon Seller Central, 2019). Seller do not receive payment for their products until the buyer ascertains that the products sold to them through the company are authentic (Amazon Seller Central, 2019). Accounts that are discovered to have sold inauthentic products or used to commit fraud have their payments withheld.

There have been a number of approaches that the company has employed to deal with the challenge of counterfeit product being sold through its platform. For example, the company has continuously engaged manufacturers, content owners, vendors and sellers to develop better ways to ascertain the authenticity of products sold by customers (Amazon Seller Central, 2019). For example, the company has been able to conduct reviews of products and engaged in actively baring these products from its marketplace. The company supports the prosecution of the individuals who sell inauthentic products on its market place. sellers are also exposed to other penalties such as fines and other civil liabilities in case one is caught. Often the civil liabilities are incurred in terms of fines paid to right holders and for the damage incurred.

Conclusion Amazon is currently one of the largest online retailers despite its humble origins as a bookstore in Jeff Bezos’ garage. The company’s reach around the globe is impressive considering tis humble roots. Expansion has been as a result of investments in different locations around the globe which have boasted the company’s profile.

The decision by Amazon to launch Amazon Business in France came at a time when the company had been pursuing the expansion of the company. For instance, the company had extended its operations to India and Japan before embarking on France. Amazon Business would ensure that organizations operating in countries such as France have the ability to meet their procurement needs better.

There are a number of factors that make France an ideal location for investment. For example, at the moment, the rate of reforms in the country make it a desired destination for investment. There are a number of reforms that have been proposed by French government which include its intention to reform the labor market. Similarly, the French government has continued to focus on reducing corporate tax rates. In addition, red tape that often inhibits entrepreneurs from fast tracking investment have been eliminated which would increase efficiency.

Amazon customers have to contend with a few issues. Counterfeit products are often sold by different individuals through the company’s platform. In a recent address to its shareholders, the company has admitted that it might actually have a counterfeit problem. The company has a well-defined approach to dealing with counterfeits. However, the company believes that it is the responsibility of the seller and supplier to check the authenticity of the products they sell.

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