Resume Builder

  • Resume Experts
  • Search Jobs
  • Search for Talent
  • Employer Branding
  • Outplacement

Area Sales Manager Cover Letter

15 area sales manager cover letter templates.

Area Sales Manager Cover Letter Sample

How to Write the Area Sales Manager Cover Letter

I am excited to be applying for the position of area sales manager. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for a 360 degree view of the market landscape to predict trends in market dynamics, competition, and customers.

My experience is an excellent fit for the list of requirements in this job:

  • Proven experience in sales and/or account management to distributor channels
  • Strong knowledge of the electronic security solutions field
  • Leadership of people, partners and sales outcomes
  • Spanish native level and proficient in English
  • Advacend English
  • Prior healthcare or distribution sales preferred
  • Have prominent organization and presentation skills
  • Be highly energetic and self-starter

I really appreciate you taking the time to review my application for the position of area sales manager.

Haven Franecki

  • Microsoft Word (.docx) .DOCX
  • PDF Document (.pdf) .PDF
  • Image File (.png) .PNG

Responsibilities for Area Sales Manager Cover Letter

Area sales manager responsible for market intelligence and competitive pricing information to management to enable Goodyear taking a proactive action toward competition.

Area Sales Manager Examples

Example of area sales manager cover letter.

Previously, I was responsible for feedback on market requirements and competition to the organization for OEM and Enzyme business.

  • High School Diploma or GED or Equivalent Certification, or Military Experience
  • Qualification in technical discipline or equivalent
  • Proven track record within a sales environment, selling capital equipment preferably
  • Industrial knowledge and preferable technical background
  • Basic knowledge of petroleum product supply and distribution, refining, marketing, or trading including a general understanding of the factors influencing supply, demand, and pricing of petroleum products is preferred
  • Very good computer skills (MS Office suite of application)
  • Developing and maintaining relationships with clients, external suppliers and commercial partners
  • A deep and broad professional network that aligns to our target client base preferred

Thank you in advance for reviewing my candidacy for this position.

Gray McDermott

I submit this application to express my sincere interest in the area sales manager position.

In my previous role, I was responsible for insight of Market dynamics and nuances (segmentation, customers’ needs, competitive landscape, countries specificity, pricing competitiveness, etc).

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

  • Clear, logical and persuasive communications skills
  • Comfortable working in an engineering environment
  • Develops and refines account priorities based on glass unit potential
  • Assists National and Regional sales efforts within the assigned geographic area, including program compliance promotion
  • Represents Safelite by attending and participating in district/regional client functions as requested
  • Assists in the evaluation of local market sales performance and the development of plans to enhance the sales growth of retail sales, insurance and consumer
  • Contacts high-potential clients on a scheduled basis when in the market and provides in-person customer service support as needed
  • Coordinates with the local operations team to include their involvement in sales opportunities to help grow sales

Thank you for taking your time to review my application.

Cameron Halvorson

I would like to submit my application for the area sales manager opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for feedback on customer and competition information in the context of further market penetration.

  • Demonstrated track record in building new book of business, client relationship management, and evidence of closing and growing accounts preferred
  • Leads a team of sales professionals utilizing the company's Salesforce Effectiveness Program
  • Works with the Area Manager to grow market share and gross margin
  • Conducts customer on-site visits, promoting company products and services
  • Contacts existing customers/vendors in person, by phone, or through electronic communication to further relationships and cultivate sales with these customers/vendors
  • Participates in local and regional trade associations to create and further develop company's presence in the marketplace
  • Attends local and regional trade shows to network with existing and potential customers in the marketplace
  • Networks internally with company branches to promote awareness of company activities and support product information/applications

Thank you for your time and consideration.

Emerson Bogan

In response to your job posting for area sales manager, I am including this letter and my resume for your review.

In my previous role, I was responsible for valuable feedback on competitive market information and specific market demand or customer requirements that will help Sabre solutions to stay relevant and ahead of the competition.

Please consider my experience and qualifications for this position:

  • Extensive knowledge of irrigation / nursery / landscape products and practices
  • Understanding of re-wholesaling
  • Working knowledge of distribution sales and direct sales in MRO, is preferred
  • Strategic and Organized Thinking
  • Can lead a negotiation team to a successful contract
  • Takes personal responsibility and initiative to design unique solutions that win for all parties
  • Superior team leadership – accomplishing results through collaborative efforts and teamwork with all stakeholders
  • A highly entrepreneurial spirit … with a “make it happen” attitude and approach

Jordan Mills

In my previous role, I was responsible for timely and accurate data intelligence and feedback on product performance, market information and competition including end-user prices.

  • Capable of training and develping a sales force while maintaining assigned accounts
  • Experience in the Construction Industry with preferred aggregates or ready-mix projects
  • Capable of training and developing a sales force while maintaining assigned accounts
  • Demonstrated work ethic that is goal driven and results oriented
  • PC literacy including MS Office, Outlook, and SalesForce or other sales contact management systems
  • Alternatively, proven experience in a Marketing or Sales role with a record of the high sales results would be positively valued
  • To travel internationally and to stay abroad on a regular basis with flexible attitude towards frequent travelling
  • We offer Local Labor Contract not International Assignment (LTA)

Lennon Davis

Related Cover Letters

Create a Resume in Minutes with Professional Resume Templates

Create a Cover Letter and Resume in Minutes with Professional Templates

Create a resume and cover letter in minutes cover letter copied to your clipboard.

area sales manager cover letter example

Resume Worded   |  Career Strategy

14 area sales manager cover letters.

Approved by real hiring managers, these Area Sales Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Hiring Manager for Area Sales Manager Roles

Table of contents

  • Area Sales Manager
  • Senior Area Sales Manager
  • Regional Sales Director
  • Regional Sales Manager
  • Senior Sales Executive
  • Territory Sales Manager
  • Alternative introductions for your cover letter
  • Area Sales Manager resume examples

Area Sales Manager Cover Letter Example

Why this cover letter works in 2024, highlighting past success.

By mentioning a specific accomplishment in a past role, the writer demonstrates their ability to achieve results and shows how their skills can be applied to the new position.

Emphasizing Relevant Experience

The writer shares another example of their experience launching a new product line, which is relevant to the Area Sales Manager role and showcases their adaptability in different work environments.

Expressing Genuine Passion

This sentence shows the writer's excitement for the role and their commitment to working for a company with a positive impact. By expressing genuine passion, the writer demonstrates that they will be a dedicated and enthusiastic team member.

Highlight personal transformation

When you share a personal story of growth, like going from a rookie to a star performer, it not only demonstrates your ability to learn and adapt but also shows resilience and determination. It paints the picture of a journey, giving a glimpse of your character and work ethics. It's a great way to show that you're not just about skills, but also about grit and tenacity.

Showcase your quantifiable contribution

Specifically citing your significant contributions like increasing regional sales by a whopping 200% is a powerful way to show that you can deliver results. Such tangible achievements make your cover letter compelling and show you're not just a participator, but a game-changer. And remember, the higher the numbers, the better.

Aligning Personal and Company Values

Sharing the values of the company you're applying to can be a powerful hook. It shows you've done your research and that you're not just attracted to the brand, but also to the company's philosophy and mission. This creates a deeper connection and shows you're not just about selling, but care about the bigger picture.

Highlighting Unique Strengths

You're not just another candidate who "increased sales". You've specifically emphasized your ability to identify untapped markets and craft strategic sales initiatives. This shows you're strategic and insightful, two traits valuable in sales leadership.

Specific Interest in the Job

It's refreshing when a candidate is excited about a specific challenge the job presents. It shows you've thought about what the role entails and how you can contribute, rather than just wanting any job in sales.

Directly Addressing the Role

By directly stating what you can bring to the role, you're showing me that you've thought about how your skills align with the needs of the job. It's less about you and more about how you can help Coca-Cola succeed. That's always a good look!

Show your passion for the industry

When you mention your admiration for the company and its mission, it helps the hiring manager see your genuine interest in the field. This can set you apart from candidates who seem only focused on the job aspect.

Highlight leadership and growth in sales

Describing your success in leading teams and increasing revenue is crucial. This tells me you're not just a team player, but someone who can steer the team in the right direction for substantial growth.

Detail significant achievements

Securing a major contract showcases your ability to negotiate and close deals, which are key skills for an area sales manager. This specific example demonstrates your potential for making a similar impact in the new role.

Connect your passion with your role

Your enthusiasm for science, combined with your sales and leadership skills, suggests you'll be highly motivated and effective in this position. It's impressive when a candidate's personal interests align with their professional skills.

Express eagerness for an interview

Closing your letter by thanking the hiring manager and expressing your desire to discuss your contribution shows politeness and eagerness. It's a professional way to end your letter, inviting further conversation.

Does writing cover letters feel pointless? Use our AI

Dear Job Seeker, Writing a great cover letter is tough and time-consuming. But every employer asks for one. And if you don't submit one, you'll look like you didn't put enough effort into your application. But here's the good news: our new AI tool can generate a winning cover letter for you in seconds, tailored to each job you apply for. No more staring at a blank page, wondering what to write. Imagine being able to apply to dozens of jobs in the time it used to take you to write one cover letter. With our tool, that's a reality. And more applications mean more chances of landing your dream job. Write me a cover letter It's helped thousands of people speed up their job search. The best part? It's free to try - your first cover letter is on us. Sincerely, The Resume Worded Team

Want to see how the cover letter generator works? See this 30 second video.

Video Thumbnail

Personalize your connection

Sharing a personal story about how our product helped your family makes your application memorable. It shows a deep, personal motivation for the job.

Demonstrate relationship-building skills

Highlighting your ability to foster client relationships and drive sales growth is compelling. It's crucial for an area sales manager role.

Highlight strategic thinking

Stating you think strategically and can adapt showcases critical skills needed in the rapidly changing healthcare sector. It positions you as a valuable asset.

Showcase industry knowledge and success

Mentioning your efforts to stay informed and your certification brings to light your dedication and potential for immediate impact. This is very appealing to hiring managers.

Request a meeting thoughtfully

Your polite request for an interview indicates professionalism and respect for the hiring process. It's a nice touch to end your letter.

Connect on a personal level

Sharing a personal story that relates to your professional interests can help create an instant connection with the reader. It makes your cover letter memorable.

Highlight leadership in sales teams

Showing how you have successfully led and improved sales teams in the past demonstrates your leadership skills and your ability to drive results.

Emphasize continuous improvement

Mentioning that you value learning and improvement within a sales team shows you're committed to adapting and growing, an essential quality for an area sales manager.

Show your alignment with company values

Expressing excitement about a company's commitment to customers and employees suggests that you share and respect their values, making you a good fit for the team.

Be courteous and eager

A polite sign-off that expresses eagerness to further discuss your fit for the role leaves a positive impression and demonstrates professionalism.

Senior Area Sales Manager Cover Letter Example

Exhibit your strategic approach.

When you mention leading the sales strategy that led to a significant increase in sales, you're displaying your strategic thinking abilities. It shows you're not just good at following orders but can take the driver's seat and steer the team towards success. It positions you as a leader who can create impactful strategies and execute them successfully.

Highlight your leadership success

Nothing speaks louder than results. By mentioning that you've led a team to increase sales by a staggering 400%, you're showing that you're a leader who can inspire and guide your team to achieve outstanding results. It demonstrates your ability to effectively manage a team and transform them into high performers. This is exactly what organizations look for in a leader.

Regional Sales Director Cover Letter Example

Narrating your career progression.

I appreciate when a candidate walks me through their career journey, highlighting how their experience will be valuable to the role. It also shows me you've got a deep understanding of sales, right from customer interactions to leadership roles.

Emphasizing Leadership and Innovation

Leadership and innovativeness are key traits for a Regional Sales Director, and your track record of surpassing targets through creative strategies is particularly impressive. This tells me you're not only good at execution, but also at strategizing and leading a team.

Aligning Your Experience with the Role

By stating exactly how you can contribute to PepsiCo's growth objectives, you're showing me that you've considered what the role entails and how your experience aligns with it. This makes me confident you're a good fit.

Sharing Your Vision

You're clearly not just interested in hitting sales targets. You have a strategic outlook and a vision for the role, which indicates that you're thinking long term and about the overall success of PepsiCo. This shows a level of commitment and ambition that is highly attractive.

Regional Sales Manager Cover Letter Example

Demonstrate a strong fit for the role.

By mentioning your lifelong passion for science and proven sales record, you immediately establish yourself as a strong candidate for the regional sales manager position. This blend of passion and experience is exactly what companies look for.

Showcase problem-solving with examples

Providing a concrete example of how you solved a client's problem and delivered results not only proves your capability but also your approach to challenges. It makes your application memorable and demonstrates your value.

Align with the company’s mission

Your excitement about the company’s mission adds a personal touch to your application, showing that you're not just after any job — you're looking for a role where you can contribute to something meaningful.

Emphasize your strategy and leadership skills

Stating your plan to leverage your skills to drive growth indicates you're already thinking about how you can make a difference. This forward-thinking approach is appealing to employers looking for proactive team leaders.

Highlight your enthusiasm to contribute

Ending your letter with an eagerness to discuss how you can help the company succeed signals your readiness to be a part of the team and make an immediate impact. It leaves a positive impression on the hiring manager.

Show genuine interest in the company

When you share a personal story about your connection with the company, it shows you're not just looking for any job but are interested in this specific company. This makes your cover letter more engaging.

Highlight specific achievements with numbers

By mentioning a specific achievement, such as improving team efficiency by 30%, you provide clear evidence of your ability to make a positive impact. This helps me understand the extent of your capabilities.

Demonstrate leadership in sales team development

Showing that you have led initiatives to mentor and develop talent indicates strong leadership and a commitment to team growth. This is highly valued in a regional sales manager role.

Express enthusiasm for contributing to team goals

Your eagerness to bring leadership and dedication to achieving ambitious goals highlights your team-oriented mindset. It suggests you're someone who will work well within our company culture.

Convey eagerness to engage further

Ending your letter by stating your desire to discuss how you can contribute shows you're proactive and genuinely interested in the position. It makes me more likely to want to talk to you.

Use your backstory to show your passion

Starting with a personal story about what drove you to your career path can make your motivation and passion for the industry clear to the hiring manager.

Demonstrate impact with numbers

By quantifying achievements, such as increasing sales revenue and improving customer retention, you provide solid evidence of your ability to make a significant impact as a regional sales manager.

Express admiration for the company

Showing that you've researched and admire the company's reputation signals to employers that your interest is genuine and that you're likely to be a committed team member.

Discuss your leadership philosophy

Talking about your approach to sales leadership—focusing on collaboration, innovation, and improvement—indicates that you have a thoughtful and effective management style.

Align your experience with company goals

Stating that your skills and experiences align with the company's values and goals helps the hiring manager see you as a suitable candidate who can contribute to the company's success.

Senior Sales Executive Cover Letter Example

Talking about your love for life sciences makes your interest genuine. It tells me you're not just looking for any job, but specifically this one.

Quantify your sales achievements

By sharing that you're in the top 5% of performers and mentioning a significant contract, you provide clear proof of your success. This is exactly what catches an employer's eye.

Connect with the company's mission

Expressing admiration for the company's work shows you've done your homework. It suggests you'll fit well with our culture and values.

Express enthusiasm for the role

Ending with a strong note of excitement about contributing to our mission adds a personal touch. It makes me want to discuss the role with you further.

Invite further conversation

Asking for a chance to discuss how you can contribute signals you're proactive and eager. It's a smart way to close your letter.

Territory Sales Manager Cover Letter Example

Connect personal values to the company's mission.

When you align your personal drive with the company's core values, it shows a deep level of engagement and suggests a natural fit within the company culture. This is compelling to a hiring manager.

Use a data-driven approach in sales achievements

Mentioning your success in using data to drive sales results demonstrates your strategic thinking and ability to adapt to different customer needs. It's an effective way to illustrate your skills.

Emphasize relationship-building skills

Highlighting your focus on understanding clients' challenges and goals shows you're not just about sales but also about creating value for clients. This approach is crucial for a territory sales manager.

Show the impact of client-centered strategies

By linking your relationship-building skills to increased sales, client retention, and referrals, you offer proof of how your methods translate into tangible results. It’s an attractive quality for a potential hire.

Invite further discussion proactively

Ending with an invitation to discuss how you can meet the company's needs shows initiative and a readiness to contribute. It leaves a positive impression and opens the door for dialogue.

Show your passion for technology in your territory sales manager cover letter

Start by sharing what drives you. Mentioning your interest in technology not only shows that you are passionate but also that you understand the sector you want to work in. This can make you a more appealing candidate.

Highlight leadership and results in sales

When you talk about leading a team and exceeding sales targets, you're proving you have the skills to manage and motivate. Sharing specific achievements, like increasing sales by a certain percentage, shows potential employers what you could bring to their team.

Express excitement for the company’s products

Talking about your enthusiasm for a company's products and mission can help you connect with the employer. It shows you're not just looking for any job, but you're interested in this specific role at this specific company.

Emphasize the importance of trust and value in sales

Mentioning that sales are about more than numbers but also building trust and providing value to customers highlights your understanding of what drives success in this field. It shows you're thinking about the long-term relationships, not just short-term gains.

Align your skills with the company’s values

When you say your skills and experiences align well with the company's approach, you're making it easier for the hiring manager to see you in the role. It's about showing that you're not just a fit for the industry, but a fit for this particular company's culture and goals.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Area Sales Manager Roles

  • Area Sales Manager Cover Letter Guide
  • Assistant Sales Manager Cover Letter Guide
  • Automobile / Car Sales Manager Cover Letter Guide
  • Automotive Sales Manager Cover Letter Guide
  • Catering Sales Manager Cover Letter Guide
  • Hotel Sales Manager Cover Letter Guide
  • National Sales Manager Cover Letter Guide
  • Regional Sales Manager Cover Letter Guide
  • Retail Sales Manager Cover Letter Guide
  • Sales Manager Cover Letter Guide
  • Territory Sales Manager Cover Letter Guide

Other Sales Cover Letters

  • Account Executive Cover Letter Guide
  • Account Manager Cover Letter Guide
  • Buyer Cover Letter Guide
  • Copywriter Cover Letter Guide
  • Director of Sales Cover Letter Guide
  • Engagement Manager Cover Letter Guide
  • Hotel Manager Cover Letter Guide
  • Inside Sales Representative Cover Letter Guide
  • Operations Manager Cover Letter Guide
  • Real Estate Agent Cover Letter Guide
  • Relationship Manager Cover Letter Guide
  • Sales Associate Cover Letter Guide
  • Sales Coordinator Cover Letter Guide
  • Sales Engineer Cover Letter Guide
  • Sales Executive Cover Letter Guide
  • Sales Leader Cover Letter Guide

area sales manager cover letter example

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

area sales manager cover letter example

area sales manager cover letter example

Explore your training options in 10 minutes Get Started

  • Graduate Stories
  • Partner Spotlights
  • Bootcamp Prep
  • Bootcamp Admissions
  • University Bootcamps
  • Coding Tools
  • Software Engineering
  • Web Development
  • Data Science
  • Tech Guides
  • Tech Resources
  • Career Advice
  • Online Learning
  • Internships
  • Apprenticeships
  • Tech Salaries
  • Associate Degree
  • Bachelor's Degree
  • Master's Degree
  • University Admissions
  • Best Schools
  • Certifications
  • Bootcamp Financing
  • Higher Ed Financing
  • Scholarships
  • Financial Aid
  • Best Coding Bootcamps
  • Best Online Bootcamps
  • Best Web Design Bootcamps
  • Best Data Science Bootcamps
  • Best Technology Sales Bootcamps
  • Best Data Analytics Bootcamps
  • Best Cybersecurity Bootcamps
  • Best Digital Marketing Bootcamps
  • Los Angeles
  • San Francisco
  • Browse All Locations
  • Digital Marketing
  • Machine Learning
  • See All Subjects
  • Bootcamps 101
  • Full-Stack Development
  • Career Changes
  • View all Career Discussions
  • Mobile App Development
  • Cybersecurity
  • Product Management
  • UX/UI Design
  • What is a Coding Bootcamp?
  • Are Coding Bootcamps Worth It?
  • How to Choose a Coding Bootcamp
  • Best Online Coding Bootcamps and Courses
  • Best Free Bootcamps and Coding Training
  • Coding Bootcamp vs. Community College
  • Coding Bootcamp vs. Self-Learning
  • Bootcamps vs. Certifications: Compared
  • What Is a Coding Bootcamp Job Guarantee?
  • How to Pay for Coding Bootcamp
  • Ultimate Guide to Coding Bootcamp Loans
  • Best Coding Bootcamp Scholarships and Grants
  • Education Stipends for Coding Bootcamps
  • Get Your Coding Bootcamp Sponsored by Your Employer
  • GI Bill and Coding Bootcamps
  • Tech Intevriews
  • Our Enterprise Solution
  • Connect With Us
  • Publication
  • Reskill America
  • Partner With Us

Career Karma

  • Resource Center
  • Bachelor’s Degree
  • Master’s Degree

How to Write an Effective Sales Manager Cover Letter and Resume

Many job applicants write cover letters without much thought. However, this is a big mistake. When writing your sales manager cover letter, it will boost your job application if you can sell yourself as the ultimate candidate. A great cover letter, along with a great sales manager resume, is essential to acing the hiring process. 

In your sales manager cover letter, you can highlight your experience in sales manager positions that you have previously held as well as the successful strategies you used in those positions. Overall, your cover letter should establish yourself as a valuable asset to the company. The cover letter tips in this article will show you how to do exactly that. 

Find your bootcamp match

Sales manager cover letter guide.

An impactful sales manager cover letter follows a fairly specific formula. In this section, we break down the necessary components and share some cover letter writing practices you can use when writing your own. You will also find an example that will help you showcase your sales manager skills. 

Why Does Your Sales Manager Cover Letter Matter? 

A sales manager cover letter is a key document because it acts as your initial sales pitch for why you should be hired. Your cover letter is your opportunity to distinguish yourself from other job seekers and tell the company about your sales training, exceptional qualifications, and past successful sales. Furthermore, it is a great time to show the company that you share its goals.

All of this is extremely valuable during the competitive application process. In fact, the Bureau of Labor Statistics estimates that jobs for sales managers will increase by seven percent between 2020 and 2030. This is on par with the growth of the United States economy as a whole, which means that the supply of sales managers is projected to keep pace with demand.

In a sales manager cover letter, you can add accomplishments and academic qualifications that you think will help you perform well in the job, and explain how the sales techniques you’ve mastered can increase company revenue. To write a powerful cover letter, you should highlight your strong work ethic and detail how you would contribute to a creative sales team. 

Essential Components of Your Sales Manager Cover Letter

To write a strong cover letter, you need to incorporate several components. Make sure that the following four things are included somewhere in your letter.

  • Soft skills. In the context of sales management, the most important soft skills are leadership qualities such as integrity, listening skills, reliability, and team-building. These are skills that you must have to be part of the sales staff of any company.
  • Sales management skills. It is good to provide evidence of your sales manager skills when writing your cover letter, as companies closely evaluate these skills when considering a candidate. These skills include coaching, selling, innovation, and other core sales management behaviors.
  • Sales skills. Of course, you need to establish yourself as an excellent salesperson. You can do this by mentioning your track record and prior experience. You can discuss a successful email campaign you ran in a previous role, different sales pipelines that you established, or your use of effective sales tactics. 
  • Accomplishments. You should also highlight the professional accomplishments you have achieved throughout your career. These may include being an award-winning sales manager or achieving a high percentage of sales growth after implementing successful campaigns.

5 Tips for Writing a Strong Sales Manager Cover Letter

Use the following tips to create a strong sales management cover letter that will impress anyone who reads it and improve your chances of landing an interview. 

  • Be professional. When writing your sales manager cover letter, you must maintain a professional tone in your writing. Remember that you cannot write the way you speak and that the hiring manager whom you are addressing is also a professional. The tone of your letter should be warm and friendly without being too casual.
  • Show your passion. A perfect cover letter will show how much you want to work for the company in question, why you have always admired it, how it aligns with your career goals, and what you like most about your career as a sales manager.
  • Be honest.  It is best to be honest when writing your cover letter, as lies can easily be discovered. Make sure that you are honest about the clients you have worked with, the teams you have led, and the sales you have made. Your references may be checked and, if any deceit is uncovered, you may ruin your chances of being hired. 
  • Research the company. One of the best ways to get information about the company is to read its annual report, which you can typically download from its website. This way, you can learn about its activities, accomplishments, mission, vision, and goals for the future. These are very important points that can impact future sales decisions. This strategy will also ensure that you align yourself with the company in your cover letter.
  • Proofread. Before sending your cover letter, you should read it many times to check for errors. Do this ahead of time so that you can make corrections. Your sales manager cover letter must not have spelling or grammatical errors. It must be fluid, and you should remember to write in an active voice. 

Sales Manager Cover Letter Example

Use the following sample cover letter to help write yours. This will aid you in finding your next job as a sales manager at the company you’ve always dreamed of working for.

Sales Manager Cover Letter Sample

[Your Name]

[Your Phone Number]

[Your Email Address]

Dear [Hiring Manager’s Name],

I am writing this letter to apply for the sales manager position at [company name]. I am very excited for this opportunity and I believe that I am the perfect candidate due to my extensive experience in the field.

Thanks to my studies and the hands-on professional experience I have gained in previous positions, I have developed extensive sales knowledge. In addition, I have increased the annual revenue of each client to whom I have offered my services, by an average of [X] percent.

I have worked closely with marketing managers from different industries throughout my career to develop effective sales strategies. I consider myself a professional with problem-solving, communication, and leadership skills. I can make decisions with sound judgment as needed. 

I possess a great work ethic that can contribute to your company as part of your sales team. As a sales manager at [Name of the Previous Company You Worked For], I have been able to facilitate online promotional campaigns for a wide variety of products and services, while also being in charge of a high-level and highly productive team.

Thank you for your attention and for the opportunity. I invite you to read my resume and learn a little more about my experience, studies, and training. I look forward to hearing from you.

Sales Manager Resume Guide

a woman holding a laptop after she has finished writing a sales manager cover letter

In this section, we will show you important tips, suggestions, and examples so that you can create an impressive sales manager resume. 

Why Does Your Sales Manager Resume Matter?

A sales manager’s resume includes all the details of a person’s professional life. Through a resume, the employer can determine if a candidate is a good fit for the company’s objectives. Once a hiring manager understands your relevant experience, they will have a better idea of how you will perform in the job.  

It is important to list any courses in sales training in addition to any bachelor’s or master’s degrees you hold. It is also important to mention your successful sales campaigns. This is also a suitable time to mention noteworthy clients you have worked with in the past.

Essential Components of Your Sales Manager Resume

Below are the components that your sales manager resume should include. You must follow these recommendations to write a successful resume.

  • Header. In the header of your sales manager resume, you must place your name in a larger font than the rest of the text. Then you can place your contact details, including your phone number, address, and email. Make sure that all your data is correct so that the company can contact you easily.
  • Executive summary. When writing your sales manager resume, make sure to include an executive summary that is impactful and communicates your achievements, experience, skills, and qualifications.
  • Professional experience. Make a list of your previous sales jobs, and include the position you held in the company as well as the years you were in that position. Also, include a list of the activities and achievements you carried out in that position.
  • Key skills. Knowing what skills to add to a resume can be hard. Focus on skills that a sales manager must have to perform well in their field. Include hard skills such as software management, financial forecasting, and sales planning, and some soft skills such as analytical skills, leadership, and critical thinking.
  • Key achievements. A key way to stand out from other sales managers is to show your accomplishments, so include industry-relevant achievements on your resume. It is important to be as specific as possible in this section. 

5 Tips for Writing a Strong Sales Manager Resume

Below are some tips for creating an impressive resume. Remember to pay attention to details, and focus on demonstrating why you are the ideal sales candidate.

  • Write an excellent summary. The executive summary is the first impression anyone who reads your resume has of you. Concentrate on writing a compelling summary that will make the hiring manager want to read on and learn more about your experience and training.
  • Quantify your achievements. It is good to include your achievements by quantifying them. As a sales manager, you should back up your achievements with references that show the results in measurable terms, such as the overall monetary worth of your campaigns or the number of employees you have been in charge of. 
  • Read the job description.  Make sure you read the company’s job post carefully. You can include keywords found in the job post so that your resume will pass through the applicant tracking systems (ATS). This way, you can be sure your resume will get into the hiring manager’s hands.
  • Focus on your sales experience. It is unnecessary to include all the information regarding non-sales jobs you had before starting your career as a sales manager. It is better to focus on the sales jobs you have held, even if you have only had an entry-level position, and describe all your accomplishments in detail. 
  • Design. You should use designs that look professional, clean, and minimalistic. That’s why we recommend that you look at sample resume templates and choose one that you feel comfortable with. In the next section, we look at some specific examples. 

Sales Manager Resume Examples

Below is an example of a sales manager’s resume and an example of the executive summary. As you’ll be able to see, our examples adhere to the components and tips discussed above.

Venus profile photo

"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"

Venus, Software Engineer at Rockbot

Sales Manager Resume Sample: The Executive Summary Section

Executive Summary

Sales professional with five years of experience leading successful marketing campaigns, including digital marketing, email marketing, and partner marking campaigns. Experience working with diverse clients, including several Fortune 500 companies. Highly qualified, proactive, and responsible, with strong leadership and negotiation skills .

Sample Sales Manager Resume Template

[Your Full Name]

[Your Address]

[Write a brief summary of your Sales Manager experience and accomplishments. This should be no more than a few sentences.]

[List your skills in bullet-point format, including managerial skills and soft skills.]

Professional Experience

[Company Name] | [Location] [Job Title] [Date Started – Date Ended]

  • [List your key responsibilities and accomplishments for each role.]
  • [Be specific and detail-oriented to show your impact.]

[Company Name, Location] [Job Title] [Date Started – Date Ended]

[Institution Name] | [Location] [Graduation Date] [Degree]

  • [Add details about relevant coursework, special achievements, and any honors.] 

Sales Manager Resume Template Resources

  • Sales manager resume . This is a Word resume template. The template is specially designed for a sales professional to list work experience chronologically. 
  • Marketing resume . This is a Word marketing resume template. This is an eye-catching template to list your studies, skills, and work experience. This is a bold design, but you can change the font and colors.
  • Minimalist resume . This is a Word template that you can use for your sales manager resume. The template has a minimalist style that you can customize, and you can also combine it with a minimalist cover letter template.

Importance of a Sales Manager Cover Letter and Resume

A compelling cover letter and a sleek resume are a sales manager’s way of communicating their sales experience to employers. You must have these documents ready and well-curated to get your next job in the industry.

Sales Manager Cover Letter and Resume FAQ

To write your sales manager cover letter, you should, first of all, address the hiring manager of the company directly. Start by explaining why you would be a good fit for the sales manager position. Describe how your skills and accomplishments will help you meet the company’s goals and how your vision aligns with their ideals.

In your sales manager resume, it is very important that you create a list of your skills. This list should include the skills you have in reporting, statistical analysis, use of systems, and soft skills such as communication, coaching, and leadership skills. You can also detail management skills on your resume .

When you are following an application process, you must follow the steps indicated by the recruiter or hiring manager. If the job ad suggests that you send the cover letter and resume together, then do it. They are sometimes kept separate in the application process, in which case they will be individually requested at different times.

A sales manager is a highly trained professional who must have skills in leadership, coaching, communication, customer relations, management, and personnel management skills, including hiring and recruiting sales representatives.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication .

What's Next?

icon_10

Get matched with top bootcamps

Ask a question to our community, take our careers quiz.

María Elena González

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Apply to top tech training programs in one click

area sales manager cover letter example

Build my resume

area sales manager cover letter example

  • Resume builder
  • Build a better resume in minutes
  • Resume examples
  • 2,000+ examples that work in 2024
  • Resume templates
  • 184 free templates for all levels
  • Cover letters
  • Cover letter generator
  • It's like magic, we promise
  • Cover letter examples
  • Free downloads in Word & Docs

5 Sales Manager Cover Letter Examples Built for 2024 

Stephen Greet

  • Sales Manager Cover Letter
  • Sales Manager Cover Letters by Experience
  • Sales Manager Cover Letters by Role
  • Write Your Sales Manager Cover Letter

You thrive when leading a company’s promotional teams. Sales strategies are developed, quotas are met, and markets are effectively analyzed when you’re leading the way.

Have you analyzed today’s job market to ensure your sales manager resume and accompanying cover letter will be successful?

You don’t need to be an expert at branded promotions and selling your abilities in a cover letter. We’ll assist you with our sales manager cover letter examples that can be an easy template for success.

area sales manager cover letter example

Sales Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Sales manager cover letter example

Why this cover letter works

  • This sales manager cover letter has set a good pace for you by expertly combining tools, competencies, and quantifiable achievements to make a strong case. Notice how Zoho Analytics and Hive have been leveraged to highlight the candidate’s past achievements.

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Regional Sales Manager Cover Letter Example

Regional sales manager
cover letter example

  • A combination of achievements backed by actual numbers in revenue growth and market share expansion would give you a competitive edge.

Area Sales Manager Cover Letter Example

Area sales manager cover letter example

  • For example, leveraging Zendesk sales forecasting to boost accuracy in data-backed decision-making would add weight to your chances of getting hired in a competitive company.

Territory Sales Manager Cover Letter Example

Territory sales manager
cover letter example

  • Use quantifiable metrics like “boost the overall sales revenue in underperforming areas by approximately 11%” to position yourself as a candidate who’s got the experience and the talent to drive sales in specific locations.

Retail Sales Manager Cover Letter Example

Retail sales manager cover letter example

  • However, don’t start narrating your career path to any organization. Research beforehand like Yara and only try this with companies such as Sephora who follow a more informal approach to work culture.

Related cover letter examples

  • Sales manager resume
  • Sales representative
  • Sales associate
  • Account manager

Strategies to Write a Top-Notch Sales Manager Cover Letter

Salesperson pops out of computer screen to depict outselling the competition with sales cover letter

When preparing a cold calling campaign for your sales team to execute, you’d probably do some market research to ensure you’re targeting critical customer pain points. 

Try to take a similar approach to your sales management cover letter. You’ll want to review each company’s job description to identify their needs so you can show them how your positioning and brand awareness strategies will help.

area sales manager cover letter example

Grab the hiring manager’s attention with the greeting and intro

What’s the best way to grab someone’s attention with an ad? Give them something they can relate to right away. You should do the same with your sales management cover letter. 

Start things off by greeting a specific hiring manager if you can find their name in the job description or on the company’s website. It shows some personability right away that you took the time to customize it to them, just like how including a customer’s name on a newsletter can get them to keep reading to learn more. 

Then, grab their attention by relating to the company’s mission and how your skills fit in within the opening paragraph. For instance, if you were applying to an airline, you could explain how you appreciate their mission of creating a more relaxing flying experience and how you want to use your brand positioning strategies to help them stand out in the market. 

Review the opener below to see how the applicant gets off to a good start but falls short when they don’t relate to any specifics about the company or sales management position.

Falling short with this one! 

Hello Mr. Sanchez, 

I was eager to see the sales manager job you had available. I think this would be a great company to work for, and I would be excited to use my five years of sales experience to help you achieve your goals.

The opener below does a much better job of explaining how the applicant wants to use their skills to help Boston Scientific achieve its sales growth objectives. 

A great opener relating to company goals!  

Dear Mr. Martinez,

As a sales professional with extensive experience in the medical devices industry, I have consistently delivered strong results through diligent territory management and data-driven decision-making. I am looking to bring my rich experience in sales growth through strategic planning and market expansion to Boston Scientific as your area sales manager.

area sales manager cover letter example

How to write an impactful sales manager cover letter body

You know that once you have a customer’s attention, you haven’t landed the sale yet. The same is true with your cover letter. You’ll need to add more information to give yourself the best chance of landing an interview. 

The sales field revolves around metrics like conversion rates, leads generated, and impressions. You should include numbers like these while giving examples of your achievements in past sales positions. 

It can also be helpful to showcase how a company had a problem and you resolved it. For instance, you could explain how the company was getting leads but not converting them, so you revamped their lead nurturing strategy to help them boost end-of-funnel conversions by 59%.

An excellent body paragraph showcasing sales solutions! 

I successfully identified emerging markets and untapped segments, leading to a 13% expansion in market share in my current role at Cool Beverages. My strategic approach to segmenting markets has not only maximized sales potential but also enhanced customer satisfaction through personalized solutions.

area sales manager cover letter example

Solidify your abilities in the closing of your sales manager cover letter

When performing cold calls, you probably ensure you recap your message at the end to connect one last time about why the company is the best fit for a prospective customer’s needs. Do the same at the end of your cover letter by relating back to the company’s mission and how your professional skills , like lead gen and sales page design, fit their needs. 

It’s also a good idea to thank the hiring manager for their time and end with a light CTA, such as “I look forward to hearing from you soon,” just like you’d do at the end of your sales pitch. 

The example below comes off a bit too generic since the applicant doesn’t relate back to any of their specific sales management skills or the company’s mission. 

Missing the mark on this closer! 

Thank you for reviewing my application. I look forward to the possibility of bringing my sales management skills to your team. 

Jessabelle Taylor 

Take a look at the opener below that does a much better job of recapping how the applicant’s sales data analysis and forecasting skills fit in with Boston Scientific’s needs. 

A great closer recapping key sales skills! 

I would welcome the opportunity to further discuss how my experience and skills in sales data analysis and forecasting can help Boston Scientific continue to thrive and lead in the medical device industry. Thank you for considering my application.

Giovanni Lombardi

A template will help you achieve the appropriate structure for your sales management cover letter, just like planning the sales process to convert more cold calls. Just remember that you still need to customize the details to the needs of each sales management position you apply to. 

You should avoid going over one page with your cover letter. Keep it concise and relevant to key skills the company is looking for, like team leadership or market analysis. 

Unlike your resume, your sales management cover letter shouldn’t use bullet points. Instead, break it up into well-defined paragraphs. For instance, you could relate to the company’s mission in the intro, show key lead gen and prospecting achievements in your body paragraphs, and then recap everything in the closing paragraph. 

Create my free resume now

Area Sales Manager Cover Letter Example

The main task of an Area Sales Manager is to create awareness among the customers about the company’s products and services for a whole or allotted area. They are responsible for supervising the sales team, setting targets, and ensuring employees achieve the specified sales goals.

We have drafted an Area Sales Manager Cover Letter Sample to help you get the desired job. You can customize them as per your requirements, skills, and experience using our professional cover letter writing tips. To help improve your chances of getting hired, you can use our cover letter generator to draft a perfect cover letter.

Area Sales Manager Cover Letter example

  • Cover Letters
  • Marketing & Sales

An Area Sales Manager is responsible for developing sales programs that enhance sales from various assigned or target accounts, implementing sales initiatives, developing and implementing sales strategies, and conducting market research.

What to Include in a Area Sales Manager Cover Letter?

Roles and responsibilities.

  • Developing sales strategies and plans that target sales and profit goals by developing, and motivating sales associates.
  • Providing ongoing training, motivation, and development of sales associates.
  • Meeting targeted sales quotas and productivity standards.
  • Providing consistent and motivated leadership and direction to all staff and team members.
  • Providing exceptional customer service to all customers.
  • Developing and implementing sales and marketing plans to drive sales.
  • Collecting customer feedback and market research.

Education & Skills

Area sales manager skills:.

  • Exemplary sales and negotiation skills.
  • Effective decision-making and problem-solving skills.
  • The ability to interact effectively with employees.
  • Experience in working with and influencing other people.
  • Strong work ethic and the ability to work well with little supervision.
  • The ability to be flexible and adaptable in a fast-paced environment.

Area Sales Manager Education Requirements:

  • Bachelor’s degree in communication, marketing, or business management.
  • Sector-specific sales expertise.

Area Sales Manager Cover Letter Example (Text Version)

Dear Hiring Manager,

In response to your job ad advertised in the *** for the post of a new Area Sales Manager, I am writing this letter. As per my knowledge, *** has been a distinguished pioneer in sales and is a well-known leader in the field of marketing, sales, and business development, and this is one of the many qualities I have always admired ****, and the achievements of **** as an organization has made me want to work here. I believe that my experience and ability to increase sales and exceed sales goals will make me the ideal fit for this role.

Over the years, I have worked at *** developing my marketing and sales skills. In various roles, I was accountable for coordinating with store managers to ensure that the sales target is achieved. Throughout my career, I have always given priority to making strategic decisions, which earned me an *** award in the *** year.

Having said this, I would like to present below some of the highlights of my qualifications:

  • Overseeing day-to-day activities across all stores in my region.
  • Developed and conserved exceptional relationships with consumers, upper management, workers, and sellers.
  • Demonstrated strong time management skills along with my communication and organization skills.
  • I was constantly appreciated for my helpful customer service strategies and skills.
  • Mentored, trained, motivated, evaluated, and led various sales personnel and maintained extremely elevated staff retention rates. This has led to strong and experienced teams.

My proven ability to come up with interesting sales pitches, motivate and lead my team in a friendly yet assertive manner along with my solid skills in communication and negotiation will contribute immensely to the success of ***. Looking forward to speaking with you soon.

Thank you for your time and consideration.

Sincerely, [Your Name]

Your Area Sales Manager cover letter should express your passion for the job. Having the credentials won’t certainly land you a job unless you present them impressively. Use our Area Sales Manager Resume Samples to create a good Resume and increase the chances of getting hired.

Download

Customize Area Sales Manager Cover Letter

Get hired faster with our free cover letter template designed to land you the perfect position.

Related Marketing & Sales Cover Letters

Relationship Manager Cover Letter Example

StandOut CV

Sales Manager cover letter examples

Andrew Fennell photo

You’ve perfected your sales techniques and you’ve got plenty of impressive stats to back it up.

But if you want to land that sales manager role, you need to make sure you’re highlighting your most impressive figures and leadership skills in your cover letter.

And we can help you to boost your chances of writing an interview-winning application with our expert advice and sales manager cover letter examples below.

CV templates 

Sales Manager cover letter example 1

Sales Manager cover letter 1

Sales Manager cover letter example 2

Sales Manager cover letter 2

Sales Manager cover letter example 3

Sales Manager cover letter 3

These 3 Sales Manager cover letter example s should provide you with a good steer on how to write your own cover letter, and the general structure to follow.

Our simple step-by-step guide below provides some more detailed advice on how you can craft a winning cover letter for yourself, that will ensure your CV gets opened.

How to write a Sales Manager cover letter

Here’s how you can write your own eye-catching cover letter, broken down into simple steps.

How to write a cover letter

Write your cover letter in the body of an email/message

Type the content of your cover letter directly into the email you are sending, or if you are applying via a job board, directly into their messaging system.

The reason for doing this it to ensure that your cover letter gets seen instantly and you can start connecting with the recruiter as soon as they open your message.

If you attach your cover letter as a separate document, the recipient will have to open up the document, which will slow the process down, or make them less likely to even open your cover letter – which could mean your application gets skipped over.

Write cover letter in body of email

Start with a friendly greeting

Cover letter address

To kick your cover letter off, start with a friendly greeting to build rapport with the recruiter instantly.

Your greeting should be personable but professional. Not too casual, but not too formal either

Go with something like…

  • Hi [insert recruiter name]
  • Hi [insert department/team name]

Avoid old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

  • Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
  • Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you have opened the cover letter with a warm greeting, you need to explain which role you are interested in.

Sometimes a recruitment consultant could be managing over 10 vacancies, so it’s crucial to pinpoint exactly which one you are interested in.

Highlight the department/area if possible and look for any reference numbers you can quote.

These are some examples you can add..

  • I am interested in applying for the role of Sales Manager with your company.
  • I would like to apply for the role of Sales assistant (Ref: 40f57393)
  • I would like to express my interest in the customer service vacancy within your retail department
  • I saw your advert for an IT project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.

Cover letter tips

Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.

Sign off professionally

To round of your cover letter, add a professional signature to the bottom, giving recruiters your vital contact information.

This not only gives various means of contacting you, it also looks really professional and shows that you know how to communicate in the workplace.

Include the following points;

  • A friendly sign off – e.g. “Warm regards”
  • Your full name
  • Phone number (one you can answer quickly)
  • Email address
  • Profession title
  • Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Gerald Baker Senior Accountant 07887500404 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application email, you can save it within your email drafts, or on a separate document that you could copy in.

Email signatures

What to include in your Sales Manager cover letter

So, what type of information should you write about in your Sales Manager cover letter?

The specifics will obviously depend on your profession and the jobs you are applying to, but these are the key areas you should be covering.

  • Your industry experience – Tell recruiters the types of companies you have been working for and the roles you have held in the past.
  • Your qualifications – Highlight your most important relevant qualifications to show employers you are qualified to do the roles you are applying for.
  • The impact you have made – Demonstrate the positive impact you have made for employers in previous jobs. Have you saved money? Improved processes? Made customers happy?
  • Your reasons for moving – Employers will want to know why you are leaving your current/previous role, so provide them with a brief explanation here.
  • Your availability – When will you be able to start a new job ? Check your current contract to find out your notice period if you are in a position already.

Sales Manager cover letter templates

Copy and paste these Sales Manager cover letter templates to get a head start on your own.

I hope you’re well. I am excited to apply for the Sales Manager position at Partner Tech Ltd and leverage my 15 years of experience in the commercial technology and telecommunications sector to drive revenue optimisation and cultivate strategic partnerships for your company.

In my current role at Nexus Solutions, I have successfully led the client services team, nurtured long-term relationships with key stakeholders, and achieved remarkable results through data analysis and CRM implementation. I take pride in my ability to develop innovative sales strategies and mentor early-career sales executives, evident through the ‘Sale Through’ mentoring scheme that improved product knowledge by 30% in 2021. Furthermore, my achievements include streamlining the client review process through an automated query system, increasing efficiency by 31%, and securing a 5-year contract renewal worth £1.8 million annually. With a Bachelor of Business Administration and a PMI Project Management Professional Certificate, I am confident in my ability to lead and excel in this role.

I would like the opportunity to discuss my expertise further in an interview which I am available for from next week.

Best Wishes,

Dear Mr Scott,

I hope this email finds you well. As a recent Business graduate from the University of Sheffield, I am excited to apply for the position of Junior Sales Manager at TimberCo Ltd.

As a proactive individual and recipient of the 2022 UKBA Women in Business Student Award, I believe I am the perfect fit for this role. During my previous sales internship at John Deere, I demonstrated exceptional persuasive skills by securing contracts with five major clients, increasing revenue for my team’s portfolio by 20% in that quarter.

Moreover, I possess a deep understanding of the timber industry, having worked part time as a sales assistant for over four years at a local wood yard in Sheffield alongside my studies. I am confident that my ability to identify and pursue potential leads, combined with my exceptional negotiation skills, will contribute to the growth of TimberCo Ltd.

I would welcome the opportunity to discuss how my skills align with your team goals and I am available for an interview at your convenience.

Kind regards,

Lydia Pappas

I hope this email finds you well. I am writing to submit my application for the position of Senior Sales Manager at Foreman Foods, as advertised.

With over two decades experience in the food industry, including for leading supplier Brakes, I have consistently exceeded sales targets, notably achieving a 30% increase in revenue for my current employer Tasty Ltd – a whole foods start up based in London. One of my most significant achievements was negotiating a strategic partnership with a major retail chain, resulting in a 50% boost in sales volume in 2021. Alongside an MBA from the Manchester Business Institute, I am well-versed in the latest market trends and consumer preferences, which has allowed me to develop innovative and disruptive sales strategies that have yielded exceptional results in competitive UK and EU markets. Additionally, my leadership skills, supported by a Level 4 Diploma in People Management, have enabled me to build and motivate high-performing sales teams, driving them towards achieving collective success.

I am excited about the opportunity to contribute my expertise to Foreman Foods and lead the sales team to new heights. I look forward to discussing how my proven track record can be an asset to your esteemed company and can be available for interview at your convenience.

Many thanks,

Paulo Sautini

Writing a strong attention-grabbing cover letter is a vital step in landing a good Sales Manager job.

Use the tips, strategies and examples above to get more responses from you job applications and start lining job interview up.

Good luck with your job search!

Area Manager Cover Letter Example

Cover letter examples, cover letter guidelines, how to format an area manager cover letter, cover letter header, cover letter header examples for area manager, how to make your cover letter header stand out:, cover letter greeting, cover letter greeting examples for area manager, best cover letter greetings:, cover letter introduction, cover letter intro examples for area manager, how to make your cover letter intro stand out:, cover letter body, cover letter body examples for area manager, how to make your cover letter body stand out:, cover letter closing, cover letter closing paragraph examples for area manager, how to close your cover letter in a memorable way:, pair your cover letter with a foundational resume, key cover letter faqs for area manager.

Start your Area Manager cover letter with a strong, attention-grabbing opening that showcases your leadership skills and industry experience. Begin with a concise introduction that includes your current job title, years of management experience, and a notable achievement or unique skill set that aligns with the job you're applying for. For example: "Dear [Hiring Manager's Name], As a seasoned Area Manager with over 10 years of experience in driving operational success and team leadership within the retail sector, I am excited about the opportunity to bring my track record of increasing sales and improving customer satisfaction to [Company Name]. My expertise in multi-site management and strategic planning has consistently resulted in surpassing company goals and fostering a culture of excellence." This approach immediately highlights your relevant experience and sets the tone for the rest of your cover letter.

The best way for Area Managers to end a cover letter is with a strong closing statement that reiterates their interest in the position and their confidence in bringing value to the company. They should express appreciation for the reader's time and consideration, and include a call to action, such as stating their eagerness to discuss their qualifications further in an interview. It's important to maintain a professional tone and ensure the closing is aligned with the tone of the rest of the letter. Here is an example: "Thank you for considering my application. I am enthusiastic about the opportunity to contribute to [Company Name] and am confident that my experience in managing multiple locations will be an asset to your team. I look forward to the possibility of discussing this exciting opportunity with you. Please feel free to contact me at your earliest convenience." This approach leaves a positive, lasting impression and encourages the hiring manager to take the next step.

Area Managers should include the following elements in their cover letter to make a compelling case for their candidacy: 1. **Introduction**: Begin with a strong opening that captures the reader's attention. Mention the position you're applying for and how you learned about it. If you have a connection at the company or a strong referral, this is a good place to name-drop. 2. **Relevant Experience**: Highlight your experience managing multiple locations or teams, focusing on achievements that are quantifiable. For example, discuss how you increased sales, improved customer satisfaction, or streamlined operations. Use specific examples and numbers to demonstrate your impact. 3. **Leadership and Management Skills**: As an Area Manager, your leadership abilities are crucial. Describe your management style and how it has contributed to your teams' successes. Discuss how you motivate employees, handle conflict, and foster a positive work environment. 4. **Understanding of the Company**: Show that you've done your homework by mentioning what you admire about the company and how your skills and experience align with its goals and values. This demonstrates genuine interest and suggests that you would be a good cultural fit. 5. **Problem-Solving Abilities**: Area Managers often face challenges that require quick and effective solutions. Provide examples of how you've successfully navigated complex issues or implemented innovative strategies to overcome obstacles. 6. **Communication Skills**: Emphasize your ability to communicate effectively with a diverse range of stakeholders, including upper management, team members, and customers. Your cover letter itself is a testament to your communication skills, so ensure it's well-written and clear. 7. **Adaptability and Flexibility**: The retail landscape is constantly changing, so it's important to show that you can adapt to new situations and lead through change. Mention any experience you have with change management or adapting to industry trends. 8. **Achievements and Recognitions**: If you've received any awards or recognitions for your work, briefly mention them. This can include company awards, industry accol

Related Cover Letters for Area Manager

Regional operations manager cover letter.

regional operations manager cover letter

Operations Manager Cover Letter

operations manager cover letter

General Manager Cover Letter

general manager cover letter

Business Operations Manager Cover Letter

business operations manager cover letter

Distribution Operations Manager Cover Letter

distribution operations manager cover letter

Retail Operations Manager Cover Letter

retail operations manager cover letter

Logistics Operations Manager Cover Letter

logistics operations manager cover letter

Warehouse Operations Manager Cover Letter

warehouse operations manager cover letter

Related Resumes for Area Manager

Regional operations manager resume example.

operations manager resume

Operations Manager Resume Example

General manager resume example.

general manager resume

Business Operations Manager Resume Example

Distribution operations manager resume example, retail operations manager resume example, logistics operations manager resume example, warehouse operations manager resume example, try our ai cover letter generator.

area manager cover letter

  • Resume Builder
  • Resume Templates
  • Resume Formats
  • Resume Examples
  • Cover Letter Builder
  • Cover Letter Templates
  • Cover Letter Formats
  • Cover Letter Examples
  • Career Advice
  • Interview Questions
  • Resume Skills
  • Resume Objectives
  • Job Description
  • Job Responsibilities
  • FAQ’s

Area Manager Cover Letter Example

Writing a cover letter for an area manager position can be a challenge. Crafting the perfect letter to fit the specific job and company is key to showing you’re the right fit for the role. Knowing what to include, as well as how to present your skills and experience in the best way, can help you stand out from other applicants. In this guide, we provide detailed advice on how to format and write an effective area manager cover letter, as well as an example to reference.

If you didn’t find what you were looking for, be sure to check out our complete library of cover letter examples .

area sales manager cover letter example

Start building your dream career today! 

Create your professional cover letter in just 5 minutes with our easy-to-use cover letter builder!

Area Manager Cover Letter Sample

Dear Hiring Manager,

I am writing to apply for the position of Area Manager. My experience in the retail and customer service industry makes me the ideal candidate for this position.

I bring with me six years of experience in retail operations, sales, customer service, and inventory management. For the past three years, I have been a retail store manager where I successfully increased sales, trained and managed staff and handled inventory. I have experience managing up to 15 employees and I am comfortable working in a fast- paced environment.

I have a proven track record of meeting and exceeding sales goals, training and developing staff, and managing inventory. I also possess excellent customer service skills, which are essential for this role. I am confident that I can help your business in this capacity and am looking forward to discussing this further with you.

Thank you for taking the time to consider my application and I look forward to hearing from you soon.

[Your Name]

Create My Cover Letter

Build a profession cover letter in just minutes for free.

Looking to improve your resume? Our resume examples with writing guide and tips offers extensive assistance.

What should a Area Manager cover letter include?

A cover letter for an Area Manager position should clearly highlight the candidate’s qualifications for the job. It should include a brief overview of the candidate’s professional background and accomplishments, as well as a description of their skills and experience relevant to the job. The cover letter should also clearly emphasize the candidate’s enthusiasm for the role and their interest in the position.

The cover letter should explain why the candidate is the best person for the role. It should include a reference to their knowledge of the industry, as well as any relevant experience relevant to the area they would be managing. It should also demonstrate that they have a clear understanding of the company and its mission, and an appreciation of the challenges that come with the role.

Finally, the cover letter should include a statement of interest to discuss the opportunity in more detail. This should be accompanied by contact details for the candidate and a request for a follow- up meeting or phone call.

Area Manager Cover Letter Writing Tips

Are you looking to become an area manager? A great cover letter will be essential in your job search. Writing an effective cover letter can help you stand out from the competition and land the job you want. Here are some tips to help you write a strong area manager cover letter:

  • Make sure to tailor the letter to the job you are applying for. Make sure to highlight the skills and experiences that make you the best fit for the role.
  • Focus on the skills and experiences that you possess that are most relevant for the area manager job that you are applying for.
  • Include details about any successes you have had as an area manager in past roles.
  • Demonstrate your understanding of the company and the position you are applying for.
  • Use active language and avoid clichés and vague statements.
  • Use a professional tone and make sure to proofread your cover letter carefully before submitting it.

By following these tips, you can write an effective cover letter that will help you get your foot in the door for the area manager role you want. Good luck with your job search!

Common mistakes to avoid when writing Area Manager Cover letter

Writing an Area Manager cover letter can be a challenge. It requires a unique set of skills and knowledge to effectively capture the attention of a hiring manager. To help you craft a successful cover letter that stands out from the competition, here are a few common mistakes to avoid while writing:

  • Not Tailoring the Letter to the Position: It’s important to tailor your cover letter to the specific Area Manager position you’re applying for. Make sure you mention any relevant experience or qualifications that make you a good fit for the role.
  • Being Too General: Don’t just restate your resume in your cover letter. Instead, focus on demonstrating the value you can bring to the organization and highlighting specific accomplishments that make you an ideal candidate for the position.
  • Not Checking for Errors: Always proofread your cover letter for typos, spelling errors, and grammar mistakes. It’s also a good idea to have a friend or family member review it for any errors you may have missed.
  • Not Including Keywords: Employers often use keyword- based filters to scan for relevant resumes and cover letters. To make sure your application is noticed, make sure to include relevant keywords from the job description in your cover letter.
  • Not Being Concise: Your cover letter should be concise and to the point. Avoid long- winded sentences and stick to the relevant facts that will demonstrate your qualifications and make you stand out as a candidate.

By avoiding these common mistakes, you can craft a cover letter that will leave a lasting impression on the hiring manager and increase your chances of getting the job.

Key takeaways

Writing a successful cover letter for an Area Manager position requires a well thought out plan. Here are some tips to help you make the most of your cover letter and stand out from other applicants.

  • Make sure to research the company and position you are applying for. This will help you tailor your cover letter to the position and show that you have a genuine interest in the role.
  • Highlight your relevant experience, skills, and qualifications that make you the perfect candidate for the position. Be sure to emphasize your ability to manage multiple projects and lead teams.
  • Showcase your communication and problem- solving skills. Area Managers must be able to communicate effectively with their teams and resolve any issues that may arise.
  • Demonstrate your attention to detail. Area Managers must be able to keep track of important information and resources.
  • Provide examples of how you have used your skills and abilities to successfully manage areas in the past.
  • Use language that is concise and to the point. Avoid long winded sentences and focus on providing the most important details.
  • End your cover letter with a thank you and make sure to include your contact information.

Following these tips will help you create a successful and impressive Area Manager cover letter that will stand out from the competition and get you noticed.

Frequently Asked Questions

1. how do i write a cover letter for an area manager job with no experience.

When writing a cover letter for an Area Manager job with no experience, emphasize your transferable skills. Explain what makes you an excellent candidate for the job, such as your ability to multitask and stay organized. Highlight any experiences that show your ability to lead and manage a team. Demonstrate your knowledge of the company and industry, and explain how your skills can help the organization succeed. End your letter by expressing your enthusiasm for the position and reiterating your interest.

2. How do I write a cover letter for an Area Manager job experience?

When writing a cover letter for an Area Manager job with experience, emphasize your accomplishments. Discuss how you have successfully managed teams, improved operational efficiency, and achieved results. Reference specific projects and initiatives you have worked on and how they have been beneficial to the organization. Emphasize your ability to work with and motivate team members, as well as your knowledge of current industry trends. Conclude your letter by expressing your enthusiasm for the job and reiterating your interest in the position.

3. How can I highlight my accomplishments in Area Manager cover letter?

When highlighting your accomplishments in an Area Manager cover letter, focus on the results of your work. Be specific and provide measurable evidence of your successes. Discuss any projects or initiatives you have been involved in and how they have helped the organization. If possible, include numbers and statistics to illustrate the impact of your efforts. Be sure to explain how you have benefited the organization beyond what is already stated in your resume.

4. What is a good cover letter for an Area Manager position?

A good cover letter for an Area Manager position should demonstrate your enthusiasm for the job and your ability to lead and manage a team. Focus on your skills, accomplishments, and experience, and provide measurable evidence of your successes.

In addition to this, be sure to check out our cover letter templates , cover letter formats ,  cover letter examples ,  job description , and  career advice  pages for more helpful tips and advice.

Let us help you build your Cover Letter!

Make your cover letter more organized and attractive with our Cover Letter Builder

area sales manager cover letter example

IMAGES

  1. Sales Manager Cover Letter Examples & Writing Guide

    area sales manager cover letter example

  2. Sales Manager Cover Letter Example & Writing Tips Free 2022

    area sales manager cover letter example

  3. Amazing Sales General Manager Cover Letter Examples & Templates from

    area sales manager cover letter example

  4. Sales Manager Cover Letter printable pdf download

    area sales manager cover letter example

  5. Sales Manager Cover Letter Sample

    area sales manager cover letter example

  6. Sales Manager Cover Letter Examples & Writing Guide

    area sales manager cover letter example

VIDEO

  1. Life of an Area Sales Manager at @TTK Prestige

  2. ##Area Sales Manager (Beverage) 👨‍🦱👨‍🦱location Faridabad, Gurugram, Ghaziabad, Delhi, salary 35k

  3. Assistant Store Manager

  4. Application / Cover Letter for the Position of Procurement Manager

  5. 🥇 UpWork Cover Letter that WON a Job (Real-life example)

  6. Cover Letter Advice For [Aspiring] Real Estate Analysts

COMMENTS

  1. 2024 Area Sales Manager Cover Letter Example (+Free Tools & Guidance)

    In a cover letter, Area Sales Managers should include the following: 1. Contact Information: At the top of the letter, include your full name, address, phone number, and email address. 2. Professional Greeting: Address the hiring manager by name if possible. If not, use a professional greeting such as "Dear Hiring Manager".

  2. Sales Manager Cover Letter Example and Template for 2024

    Here are the steps you can take to write an effective sales manager cover letter: 1. Share your contact information. Create a heading with your contact information to introduce yourself to the hiring manager and provide them with information to contact you. The information can be on a new line underneath your full name, with your phone number ...

  3. Area Sales Manager Cover Letter

    Example of Area Sales Manager Cover Letter. 61196 Otha Groves. East Peterchester, MN 94113. Dear Oakley Deckow, I am excited to be applying for the position of area sales manager. Please accept this letter and the attached resume as my interest in this position. Previously, I was responsible for feedback on market requirements and competition ...

  4. 14 Area Sales Manager Cover Letters

    Area Sales Manager Cover Letter Example. Dear Hiring Manager, I'm thrilled to be applying for the Area Sales Manager position at Unilever, a company that has always been at the forefront of innovation and sustainability in the consumer goods industry. As someone who grew up using Unilever products, I've witnessed firsthand how your commitment ...

  5. Best Area Sales Manager Cover Letter Example for 2023

    A good cover letter for an Area Sales Manager job should demonstrate your ability to manage and motivate teams, develop relationships with clients, and close deals. Highlight your experience in driving sales and expanding markets. Explain how you have leveraged interpersonal, organizational, and problem- solving skills to achieve success.

  6. Sales Manager Cover Letter and Resume Examples

    5 Tips for Writing a Strong Sales Manager Cover Letter. Use the following tips to create a strong sales management cover letter that will impress anyone who reads it and improve your chances of landing an interview. Be professional. When writing your sales manager cover letter, you must maintain a professional tone in your writing.

  7. Sales Manager Cover Letter Sample

    Highlight vital sales manager skills in your cover letter to show potential employers you can meet their demands. For example, leadership skills and problem-solving skills are soft skills required to excel as a sales manager. Here are key sales manager skills to include in your cover letter: Interpersonal skills. Communication skills.

  8. 5 Sales Manager Cover Letter Examples Built for 2024

    Learn how to showcase those skills successfully with these sales manager cover letter examples. Resumes. Resume builder. Build a better resume in minutes. Resume examples. 2,000+ examples that work in 2024. ... Any area sales manager cover letter without solid experience across challenging roles will not win your dream job. Therefore, you need ...

  9. Area Sales Manager Cover Letter Examples

    Area Sales Manager Cover Letter Example. The main task of an Area Sales Manager is to create awareness among the customers about the company's products and services for a whole or allotted area. They are responsible for supervising the sales team, setting targets, and ensuring employees achieve the specified sales goals. ...

  10. Area Manager Cover Letter Examples

    Shayna Booker. Dear Mr. Crane, I am writing to apply for the area manager job advertised on your Web site. As a customer-focused individual with vast experience in management I believe that I would make the ideal candidate for the position. I possess valuable leadership skills that I believe would greatly benefit your company.

  11. Writing an area manager cover letter (template and example)

    The template below outlines the main sections and details to include in your cover letter. You can use this as a guide when writing your own letter: [First name] [Last name], [Degree or certification if applicable] [Phone number] | [Email address] | [City], [County] [Postcode] [Date] [Company name] Dear [Hiring manager's first name] [Hiring ...

  12. Sales Manager Cover Letter Examples & Writing Guide

    Here's how to write a cover letter for a sales manager job application: 1. Use the perfect sales manager cover letter format and layout. The layout of your cover letter: 3-4 paragraphs. Cover letter line spacing: 1 to 1.15. Cover letter font: professional selections (Book Antiqua, Verdana, Noto, Garamond).

  13. Area Manager Cover Letter Sample & Writing Guide

    The hiring manager is likely sorting through piles of cover letters and resumes; being brief is necessary. Best Action Verbs for an Area Manager Cover Letter. As presented in the professional area manager cover letter sample, you can get your application noticed by using powerful action verbs such as motivated, supervised, increased, selected ...

  14. Sales Manager Cover Letter Examples & Samples for 2024

    Free Sales Manager cover letter example. Dear Mr. Moore: Success in the world of sales requires perseverance, profit-driven focus, and exceptionally honed interpersonal skills. As an experienced professional with a strong history of managing client relationships and drastically increasing revenues, I stand in a prime position to significantly ...

  15. Sales Manager cover letter examples

    CV templates. These 3 Sales Manager cover letter example s should provide you with a good steer on how to write your own cover letter, and the general structure to follow. Our simple step-by-step guide below provides some more detailed advice on how you can craft a winning cover letter for yourself, that will ensure your CV gets opened.

  16. 2024 Area Manager Cover Letter Example (+Free Tools & Guidance)

    Area Manager Cover Letter Example. I am writing to express my keen interest in the Area Manager position at Martinez PLC. With a proven track record of driving sales growth, managing efficient teams, and fostering strong community relations, I am excited about the opportunity to contribute to your company's success.

  17. 6 Great Area Sales Manager Resume Examples

    Good example: Rolling Meadows Middle School I Rolling Meadows, IL I 8/2018-current. Increased sales by 20% in a single quarter. Successfully developed and implemented new sales strategies that increased customer retention by 10%. Developed and maintained strong relationships with key customers and vendors.

  18. How to write a sales manager cover letter (with example)

    Here are six steps to guide you when writing your sales manager cover letter: 1. Start with your professional details. Using the first two lines of your document, begin your letter by providing your contact information. Write your full name on the first line, and include your phone number, email address and physical address on the second.

  19. How to Write a Sales Manager Cover Letter (With Example)

    How to create a sales manager cover letter. Below is a step-by-step guide to help you write your cover letter: 1. Begin with a header. A header helps to create a professional and organised document. The cover letter header is the first section a hiring manager reads. Including your contact details at the top of your cover letter enables hiring ...

  20. Best Area Manager Cover Letter Example for 2023

    Area Manager Cover Letter Sample. Dear Hiring Manager, I am writing to apply for the position of Area Manager. My experience in the retail and customer service industry makes me the ideal candidate for this position. I bring with me six years of experience in retail operations, sales, customer service, and inventory management.