business plan for event management company

Event Planning Company Business Plan

Written by Dave Lavinsky

Event Planning Business Plan

You’ve come to the right place to create your event planning business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their event planning companies

Below is an event planning business plan sample to help you create each section of your Event Planning business plan.

Executive Summary

Business overview.

Special Occasions Event Planning is a startup event planning business located in Des Moines, Iowa. The Company is founded by Jennifer Brown, an experienced event planner who has been planning themed weddings and birthday parties as the manager of a local event venue for the past ten years. Now that Jennifer has gained valuable experience managing an event venue and planning special events of various sizes and styles, she is ready to start her own event planning company, Special Occasions Event Planning. Jennifer is confident that her event planning skills, combined with her understanding of business management, will enable her to run a profitable event planning company of her own. Jennifer is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running an event planning business – sales and marketing, supply sourcing and procurement, customer relationship management, budgeting, financial reporting, and vendor relationship management. 

Special Occasions Event Planning will provide customized event planning services for special occasions big and small. Special Occasions will specialize in themed birthday parties, but will provide planning services for other types of events such as weddings, parties, and corporate gatherings upon request. The Company will be the ultimate choice for unique and memorable themed birthday parties for clients of all ages. 

Product Offering

The following are the event planning products and services that Special Occasions Event Planning will provide:

• Venue Sourcing 
• Tables & Chairs
• Dinnerware & Utensils
• Caterer Coordination
• Entertainment
• Party Favors
• Photography/Videography
• Lighting/Sound
• Bartending/Liquor 
• Set-up/Clean up

Customer Focus

Special Occasions Event Planning will target individuals, families, and social groups in Des Moines, Iowa. The Company will target people looking to plan a one-of-a-kind birthday party for their child, significant other, friend, or other relative. No matter the customer, Special Occasions Event Planning will deliver the best communication, service, and attention to detail. 

Management Team

Special Occasions Event Planning will be owned and operated by Jennifer Brown. Jennifer is a graduate of Iowa University with a degree in Business Management. She has over ten years of experience working as an event planner for another local venue. Jennifer will be the Company’s Chief Executive Officer and the Head Event Planner. She will lead the more complex events and oversee the event planning staff. 

Jennifer has recruited an experienced administrative assistant, Patricia Smith, to help manage the day-to-day business operations. Patricia has been an administrative assistant in the event planning industry for more than 15 years. Jennifer relies on Patricia’s organization, attention to detail, and punctuality when organizing her schedule, managing clients, and maintaining her files. 

Jennifer and Patricia have recruited an experienced marketing director, John Jones, to become a member of the Special Occasions Event Planning management team. John is a graduate of the University of Iowa with a Bachelor’s degree in Marketing. Jennifer and Patricia rely on John’s expertise to execute the Company’s marketing plan and advertising strategies.  

Success Factors

Special Occasions Event Planning will be able to achieve success by offering the following competitive advantages:

• Skilled team of event planners who will ensure every client receives exceptional customer service and that all reasonable requests are met. 
• Special Occasions Event Planning’s leadership team has established relationships with local venues, vendors, and entertainers, thus providing customers with a wide selection of options to choose from when planning their special event. 
• The Company specializes in the themed birthday party niche and is well-versed in the latest trends in the industry. 

Financial Highlights

Special Occasions Event Planning is seeking $200,000 in debt financing to launch its event planning business. The funding will be dedicated towards securing an office space and purchasing equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Office lease and renovation: $80,000
• Office equipment, supplies, and materials: $20,000
• Three months of overhead expenses (payroll, utilities): $90,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Special Occasions Event Planning.

Company Overview

Who is special occasions event planning .

Special Occasions Event Planning is a newly established event planning company based in Des Moines, Iowa. Special Occasions will be the first choice for unique themed birthday parties for people of all ages in Des Moines and the surrounding communities. The company will provide customized event planning services for parties large and small. 

Special Occasions Event Planning will be able to provide all the essentials for any special event from highly rated caterers to the hottest entertainment due to the Company’s existing relationships with industry professionals and vendors. The Company’s team of highly qualified event planning professionals will manage the entire planning process from ideation to execution. Special Occasions even provides clean-up services. Clients can opt for full-service event planning services or purchase specific aspects (such as decor or catering) a la carte. 

Special Occasions Event Planning History

Special Occasions Event Planning is owned and operated by Jennifer Brown, an experienced event planner who has been planning themed weddings and birthday parties as the manager of a local event venue for the past ten years. Now that Jennifer has experienced managing an event venue and planning special events of various sizes and styles, she is ready to start her own event planning company. Jennifer is confident that her event planning skills, combined with her understanding of business management, will enable her to run a profitable event planning company of her own. Jennifer is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running an event planning business – sales and marketing, supply sourcing and procurement, customer relationship management, budgeting, financial reporting, and vendor relationship management. 

Since incorporation, Special Occasions Event Planning has achieved the following milestones:

• Registered Special Occasions Event Planning, LLC to transact business in the state of Iowa. 
• Has signed a contract to lease the office space. 
• Reached out to numerous contacts to include local venues, catering companies, entertainers, and decor suppliers to spread the word about her new business opportunities. 
• Began recruiting a staff of accountants, event planners, sales and marketing associates, and office staff to work at Special Occasions Event Planning Services.

Special Occasions Event Planning Services

Industry analysis.

The Party and Event Planning industry in the United States is valued at approximately $4B, with 70,000 businesses in operation, and over 82,000 employees. The market for event planning services is expected to grow over the next several years due to an aging baby boomer population, many of whom have children and grandchildren who will have weddings, birthday parties, graduations, anniversaries, and other special events in the coming years. Additionally, the corporate event planning segment is expected to grow due to more companies pursuing team building opportunities and hosting events that can serve as marketing for the business. 

The event planning market is split into two broad segments: corporate and social. Corporate events such as holiday parties, meetings, trade shows, conventions, fundraisers, and receptions are just some of the events included in this segment. Corporate customers include companies, non-profit organizations, and charities. The social segment includes a wide range of special occasions such as weddings, bridal showers, birthday parties, anniversary parties, reunions, and more. The largest and most lucrative category in the social event planning segment is wedding planning. 

Industry operators can specialize in one or two niches such as wedding planners or corporate planners. Alternatively, industry operators can provide planning services for a wide range of events. Industry operators that specialize in a specific niche and even narrow their niche to a specific type of event, such as “kids’ parties” or “fashion shows” may have more success because they can become an expert in one area and target a highly specific customer segment. Industry operators who provide a broad range of services to a variety of customers can be successful if they provide high levels of organization, customer service, and unique or highly customized services. 

Customer Analysis

Demographic profile of target market.

Special Occasions Event Planning will target individuals, families, and social groups in Des Moines, Iowa. The Company will target people looking to plan a one-of-a-kind birthday party for their child, significant other, friend, or other relative. Special Occasions Event Planning will also target young adults looking to plan a memorable, themed 21st birthday party. No matter the customer, Special Occasions Event Planning will deliver the best communication, service, and attention to detail. 

The precise demographics for Des Moines, Iowa are:

Customer Segmentation

Special Occasions will primarily target the following customer profiles:

• Millennials
• Individuals with disposable income
• Families with children and disposable income

Competitive Analysis

Direct and indirect competitors.

Special Occasions Event Planning will face competition from other companies with similar business profiles. A description of each competitor company is below.

Emily’s Event Planning

Established in 2017, Emily’s Event Planning is now a well-known event planner in the Des Moines, Iowa area. The company provides event planning services for large corporate events, weddings, and birthday parties. Emily’s Event Planning is most well-known for its picturesque venue choices. The company has relationships with some of the most in-demand venues in the area. Emily’s Event Planning provides an all-inclusive event planning and management service with packages that include venue rental, decor, entertainment, food, and clean-up services. 

While Emily’s Event Planning has an established reputation in the market for quality event planning services, it has a list of predefined event packages and does not customize its services or take unique requests from customers. 

Fancy Event Planner

Fancy Event Planner has been operating in the state of Iowa since 1982. This company is a small business run by a husband and wife team that specializes in event planning and catering services for weddings, birthday parties, and other special occasions. Fancy Event Planner provides decor, venue coordination, and food service for events of up to 100 guests. The company specializes in providing gourmet dinners, desserts, and appetizers. Additionally, Fancy Event Planner provides hand crafted decor and floral arrangements for weddings and parties. Fancy Event Planner is for customers looking for an elegant presentation in a traditional setting. 

Fancy Event Planner has a limited selection of services and does not offer entertainment, set-up/clean-up, lighting/sound, or liquor accommodations. 

Wonderfully Perfect Event Planning Services

Wonderfully Perfect Event Planning Services is a new Des Moines, Iowa-based event planner that provides superior service to its customers. The company is managed by an experienced entrepreneur who has been working in the hospitality industry for over 20 years. She opened Wonderfully Perfect Event Planning Services in 2019 when she discovered a lack of options for themed party planning in the area. The company provides customized planning services for any event and will strive to ensure all customer requests are met to ensure a perfect event experience every time. 

The company does not have established relationships with vendors, venues, or entertainment in the area and as such, trails behind Special Occasions Event Planning in this area. 

Competitive Advantage

Special Occasions Event Planning will be able to offer the following advantages over the competition:

• Skilled team of experienced event planners who are able to provide customized planning services and fulfill any reasonable request. 
• Special Occasions Event Planning’s management team has long-standing relationships with industry professionals and is able to provide customers with a wide selection of options when it comes to venues, entertainment, and catering.  
• The Company specializes in themed birthday parties and keeps up on the latest trends in the industry. 

Marketing Plan

Brand & value proposition.

Special Occasions Event Planning will offer the unique value proposition to its clientele:

• Special Occasions Event Planning provides full-services event planning from ideation to execution. 
• The Company’s wide selection of options allows each customer to create their dream event.  

Promotions Strategy 

The promotions strategy for Special Occasions Event Planning is as follows:

Social Media Marketing

The Company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. He will ensure Special Occasions maintains an active social media presence with regular daily updates and fun content to get customers excited about using the Company’s event planning services. 

Professional Associations and Networking

Special Occasions Event Planning will become a member of professional associations such as the Event Planners’ Association, American Party Planning Society, and the Iowa Special Event Association. The leadership team will focus their networking efforts on expanding the Company’s vendor and client network. 

Print Advertising

Special Occasions Event Planning will invest in professionally designed print ads to display in programs or flyers at industry networking events. The Company will also send direct mailers to local businesses with employees who are in the target market. 

Website/SEO Marketing

Special Occasions Event Planning will utilize its in-house marketing director that designed the print ads to also design the Company’s website. The website will be well organized, informative, and list all the services that Special Occasions is able to provide. The website will also list information on the Company’s events and promotions. 

The marketing director will also manage the Company’s website presence with SEO marketing tactics so that when someone types in a search engine “Des Moines Event Planner” or “Event Planner near me”, Special Occasions Event Planning will be listed at the top of the search results.

The pricing of Special Occasions Event Planning will be premium due to the high level of customization and hands-on planning services involved. Customers will feel they receive great value when purchasing the Company’s services.  

Operations Plan

The following will be the operations plan for Special Occasions Event Planning.

Operation Functions:

• Jennifer Brown will be the CEO and Head Event Planner. She will lead the more complex events and oversee the event planning staff. Jennifer has spent the past year recruiting the following staff:
• Patricia Smith – Administrative Assistant who will manage the budgeting, vendor relationships, and logistics.
• Sam Johnson – Accountant/Bookkeeper who will provide all accounting, tax payments, and monthly financial reporting.
• John Jones – Marketing Director who will oversee all marketing strategies for the Company and manage the website, social media, and outreach. 
• Michelle Garcia – Customer Success Officer who will oversee customer relationships. 

Milestones:

Special Occasions Event Planning will have the following milestones complete in the next six months.

11/1/2022 – Finalize contract to lease the office space. 

11/15/2022 – Finalize employment contracts for the Special Occasions Event Planning management team.

12/1/2022 – Begin renovations on the office and purchase office equipment and supplies. 

12/15/2022 – Begin networking at industry events and implement the marketing plan. 

1/15/2023 – Begin recruiting and training office staff and event planners. 

2/15/2023 – Special Occasions Event Planning officially opens for business. 

Financial Plan

Key revenue & costs.

The revenue drivers for Special Occasions Event Planning are the fees charged to customers in exchange for the Company’s event planning services. Customers will be able to purchase full-service, customizable packages or select specific aspects (such as entertainment or catering) a la carte. 

The cost drivers will be the overhead costs required in order to staff an event planning business. The expenses will be the payroll cost, utilities, party supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average number of events per month: 4 
• Average fees per month: $20,000
• Overhead costs per year: $360,000

Financial Projections

Income statement, balance sheet, cash flow statement, event planning company business plan faqs, what is an event planning company business plan.

An e vent planning company business plan is a plan to start and/or grow your event planning company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your event planning company business plan using our Event Planning Company Business Plan Template here .

What are the Main Types of Event Planning Companies?

There are a number of different kinds of event planning companies , some examples include: Corporate Events, Social Events, and Niche Events Planning.

How Do You Get Funding for Your Event Planning Company Business Plan?

Event planning companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for an event business plan or an event management business plan.

What are the Steps To Start an Event Planning Business?

Starting an event planning business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop An Event Planning Company Business Plan - The first step in starting a business is to create a detailed event planning company business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your event planning business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your event planning business is in compliance with local laws.

3. Register Your Event Planning Business - Once you have chosen a legal structure, the next step is to register your event planning business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your event planning business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Event Planning Company Equipment & Supplies - In order to start your event planning business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your event planning business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful event planning business:

• How to Start an Event Planning Business

Other Helpful Business Plan Templates

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Event Planning Business Plan Template

Written by Dave Lavinsky

Event Planning Business Plan

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their event planning businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through an event planning business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an Event Planning Business Plan?

A business plan provides a snapshot of your own event planning business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes research to support your plans.

Why You Need a Business Plan for Your Event Planning Company

If you’re looking to start an event planner business or grow your existing one you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your event planning business to improve your chances of success. Your event planning business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Event Planning Businesses

With regards to funding, the main sources of secure funding for an event planning business are bank loans, personal funding, credit cards, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Another common form of secure funding for an event planning business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan. Venture capitalists will not fund an event planning business.

Finish Your Business Plan Today!

How to write a business plan for event planning.

When you write a business plan, you should include the following 10 key aspects:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each important component of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of event planning business you are operating and the status; for example, are you a startup, do you have an event planning business that you would like to grow, or are you operating a chain of businesses.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the event planning business industry. Discuss the type of business you are operating. Detail your direct competitors. Give an overview of your target audience. Provide a snapshot of your marketing strategy and plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of business you are operating.

For example, you might operate one of the following types:

• Corporate Events : this type of event planning business caters to businesses, charities, nonprofit organizations, and the like to plan fundraisers, receptions, conventions, trade shows, competitions, award ceremonies, product launches, and other types of meetings.
• Social Events : this type of event planning business targets middle- to upper-income individuals and families to plan events such as weddings, birthdays, reunions, and other types of celebrations.
• Niche Events : some event planners specialize in just one of the above event types.

In addition to explaining the type of event planning business you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new contracts, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your business structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the event planning business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the industry educates you. It helps you understand the target market in which you are operating. 

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards events that adhere to social distancing guidelines, it would be helpful to ensure your plan details what approach you would take (suggested venues, creative solutions for inclusion, etc.).

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the event planning industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the clientele you serve and/or expect to serve.

The following are examples of customer segments: private and corporate clients, high-income households, medium-income households, engaged couples, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of event planning company you operate and the event services you offer. Clearly, businesses would want a different atmosphere, pricing, and product options, and would respond to different marketing promotions than engaged couples.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the age groups, genders, locations, and income levels of the customers you seek to serve. Because most event planning companies primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target market. The more you can understand and define these needs, the better you will do to attract customers and retain your existing customers.

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other planners and businesses that offer event planning services.

Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. This includes caterers, venues, and customers planning events on their own. You need to mention such competition to show you understand that not everyone who throws a party hires an event planner each time.

With regards to direct competition, you want to detail the other businesses with which you compete. Most likely, your direct competitors will be other businesses that offer event planning services very close to your site.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What planning services do they offer (wedding planning, baby showers, birthday parties, social events, etc.)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. 

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior event management options (e.g., more cuisine types, better venue options, etc.)?
• Will you provide event options that your competitors don’t offer?
• Will you make it easier or faster for customers to book your services (e.g., utilizing event planning software, etc.)?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an event management business plan, your marketing strategy should include the following:

In the product section, you should reiterate the type of business that you documented in your Company Analysis. Then, detail the specific products/services you will be offering. For example, in addition to designing the event, locating the venue, arranging vendors, coordinating personnel, and supervising the event, will you offer services such as catering, decor, and entertainment?

In this section, document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections, you are presenting the services you offer and their prices.

Place refers to the location of your event management business, conference centers, and/or venues in which you own and/or have a relationship. Document your location and mention how the location will impact your success.

The final part of your event planning business marketing plan is the promotions section. Here you will document how you will drive customers to your site. The following are some promotional methods you might consider:

• Social media marketing
• Advertising in local papers and magazines
• Reaching out to local bloggers and websites 
• Partnerships with local organizations (e.g., getting on the list of recommended vendors with local venues)
• Local radio advertising
• Banner ads at local venues

Operations Plan

While the earlier sections of your event planner business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your event planning business such as interviewing clients, making arrangements, keeping the store/studio clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 100th customer, or when you hope to reach $X in total sales. It could also be when you expect to hire your Xth employee or launch in a new market.

Management Team

To demonstrate your own event planning business’ ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience as event planners or in the industry. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in event planning and/or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you plan one event per week or several events? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your business, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a company approached you with a massive $100,000 event contract, that would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for supplies, equipment rentals, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During those 180 days, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key startup costs needed in starting or growing your business:

• Location build-out including design fees, construction, etc.
• The total cost of equipment and furnishings like decor, sound systems, etc.
• Cost of maintaining an adequate amount of supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

  Event Planning Summary Putting together your own event planner business plan is a worthwhile endeavor. If you follow the event planning sample template above, by the time you are done, you will truly be an expert. You will really understand the business, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful event planning business.

Event Planning Business Plan FAQs

What is the easiest way to complete my event planning business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Event Planning Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal is to quickly engage the reader. Explain to them the type of event planning business you are operating and the status; for example, are you a startup, do you have an event planning business that you would like to grow, or are you operating a chain of event planning businesses.

  OR, Let Us Develop Your Plan For You Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s business plan consulting services can create your business plan for you.   Other Helpful Business Plan Articles & Templates

How To Write a Successful Event Planning Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for event planning businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every event planning business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is an Event Planning Business Plan?

An event planning business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write an Event Planning Business Plan?

An event planning business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Event Planning Business Plan

The following are the key components of a successful event planning business plan:

Executive Summary

The executive summary of an event planning business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your event planning company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your event planning business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your event planning firm, mention this.

You will also include information about your chosen event planning business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of an event planning business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the event planning industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of an event planning business may include:

• Wedding planners needing help with transportation logistics
• Conference organizers wanting assistance with on-site registration
• Caterers in need of assistance to manage the timing of service delivery

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or event planning services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your event planning business may have:

• You are the only event planner in your city with an events app that allows customers to book and manage their event logistics in one place.
• You have a team of experienced event planners who specialize in military funerals, which is a niche market.
• Your company is the go-to choice for conference organizers looking for assistance with on-site registration and event management.

This is not an exhaustive list, but it gives you an idea of the types of competitive advantages you may have.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your event planning business via a combination of these channels.

Operations Plan

This part of your event planning business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for an event planning business include reaching $X in sales. Other examples include launching a new product/service, expanding to a new market, or hiring key personnel.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific event planning industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Event Planning Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Event Planning Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup event planning business.

Sample Cash Flow Statement for a Startup Event Planning Business

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your event planning company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any event planning company. If you are seeking funding from investors or lenders, it’s important to have a polished and professional business plan. Use the outline above as a guide as you write your own event planning business plan.   

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Who knows the importance of a well-laid plan better than event planners? We don’t have to tell you that you absolutely need to write an event planning business plan, but we’ll tell you how to do it. 

And don’t worry – an event planning business plan isn’t just for those who’re just starting their event planning business . It’s also for those who want to avoid business risks, explore better opportunities, and build trust with their clients on a deeper level. If some of these things describe your event planning business, let’s discover the essentials of your business plan and how to develop one yourself. 

Why Event Planning Business Plan Matters

A well-thought-out event planning business plan is crucial for several reasons, and it can empower entrepreneurs in the event planning industry such as yourself to achieve a variety of objectives. Here’s why it matters and what you as an event planning business owner will achieve with a solid business plan:

• A business plan serves as a roadmap for your event planning business. It outlines your goals, strategies, and the steps you need to take to achieve success.
• You’ll use the plan as a guiding document to stay focused on your objectives and navigate the complexities of the event planning industry.
• Investors and lenders often require a detailed business plan before considering any financial support.
• An event planning business plan showcases the viability and potential profitability of your business, attracting investors and securing funding.
• The process of creating an event planning business plan encourages you to thoroughly analyze their market, competitors, and target audience.
• Once you’ve gone through that process, you’ll make informed decisions based on this analysis, adapt strategies to changing market conditions, and maximize opportunities.
• A well-crafted event planning business plan allows you to clearly articulate your unique selling propositions (USPs) and competitive advantages.
• Use these differentiators to stand out in a crowded market, attract clients, and establish a strong brand presence.
• Financial projections included in the business plan provide a clear picture of revenue, expenses, and potential profits.
• Entrepreneurs can use this financial data to manage their resources effectively, make budgetary decisions, and ensure the financial health of their event planning business.
• The marketing and sales strategies outlined in the business plan help your event planning business to define its target audience and communicate its brand message.
• You’ll leverage the event planning business plan to implement effective marketing campaigns, build brand awareness, and attract clients.
• The business plan includes a risk analysis, identifying potential challenges, and outlining mitigation strategies.
• Instead of waiting, you can proactively address risks , enhancing the resilience of your event planning business and ensuring continuity in the face of unforeseen challenges.
• Sharing a comprehensive business plan with potential clients demonstrates professionalism and transparency.
• Entrepreneurs can use the plan to build trust with clients, assuring them of their capabilities and commitment to delivering successful events.

The Essential Elements of Successful Event Planning Business Plan

Before you get overwhelmed with all the different terms and instructions, let me assure you that writing an event planning business plan is easier than it seems. Let’s start with baby steps to go over the essential elements of a successful event planning business plan, and continue with learning how to write each of these sections for your business.

• Executive Summary
• Company Description
• Services You Offer
• Target Market
• Event Planning Market Analysis
• Marketing & Sales Strategy
• Operational Plan
• Team Structure
• Financial Projections
• SWOT Analysis
• Legal Structure
• Funding Request (if applicable)

How to Write an Event Planning Business Plan?

There are exactly 13 steps that separate you from your event management business plan. 

Each of these steps is a separate section in the plan, and we’ve got you covered with actionable tips and examples on how to write each one. We recommend you start taking notes and working on your event planning business plan along with reading further. 

1. Writing Executive Summary for Event Management Business Plan

Writing an effective executive summary for your event planning business plan is crucial, as it’s the first section potential investors or partners will read. But don’t get it twisted – the executive summary is actually the section you’ll finish at the end. The executive summary should provide a concise overview of your business and its key elements.

It’s basically a snapshot of your entire business plan, so make every word count.

Image by vectorjuice on Freepik

It should entice readers to explore the details while providing a clear understanding of the value your event planning business brings to the market.

And how do you write an executive summary for an event management business plan? We’ve prepared a step-by-step guide and an example!

Start with a strong opening

Begin with a compelling and concise introduction that grabs the reader’s attention. Clearly state the purpose of your business plan and briefly mention your mission or vision for the event planning business.

Provide a brief overview of your business

Offer a snapshot of your event planning business, including its name, location, and the types of events you specialize in. Highlight any unique aspects of your business that set you apart from competitors.

Articulate your unique selling proposition (USP)

Clearly define what makes your event planning business unique and why clients should choose your services. Emphasize any innovative approaches, special expertise, or exclusive services you offer.

Outline your key objectives

Concisely list the main objectives and goals of your event planning business. Keep these goals specific, measurable, and aligned with the overall vision of your business.

Describe your target market

Provide a brief overview of your target audience, including demographics and preferences. Highlight any niche markets or specific industries you plan to focus on.

Introduce your team

Briefly introduce key members of your event planning team, emphasizing their relevant skills and experience. Highlight any unique qualifications that make your team well-suited for event planning success.

Mention key achievements or milestones

If your event planning business has achieved notable milestones or garnered recognition, mention them briefly. This adds credibility and demonstrates your business’s track record.

Summarize your financial projections

Provide a high-level overview of your financial projections, including revenue expectations and growth forecasts. Highlight key financial metrics that showcase the profitability of your event planning business.

Include a call to action

End the executive summary with a call to action, indicating what you’re seeking from the reader (investment, partnership, etc.). Encourage further exploration of the full business plan.

Executive summary for event planning business plan example:

Executive Summary: XYZ Events

• Introduction:

XYZ Events is a dynamic and innovative event planning company located in [City, State]. With a passion for creating unforgettable experiences, we specialize in crafting seamless and unique events that leave a lasting impression. Our mission is to exceed client expectations by delivering exceptional events that reflect their vision and style.

• Key Business Information:

Founded in [Year], XYZ Events has quickly established itself as a leader in the event planning industry. We are proud to offer a comprehensive suite of services, including corporate events, weddings, and social gatherings. Our team of experienced event planners is committed to turning every client’s vision into a reality, providing meticulous attention to detail and unparalleled creativity.

• Unique Selling Proposition (USP):

What sets XYZ Events apart is our innovative approach to event planning. We leverage cutting-edge technology to enhance the planning process and create immersive experiences for our clients. Our team combines creativity with strategic thinking, ensuring that each event not only meets but exceeds expectations. Whether it’s a corporate conference, a dream wedding, or a milestone celebration, XYZ Events brings a fresh and personalized touch to every occasion.

• Objectives:

XYZ Events is poised for strategic growth over the next three years. Our primary objectives include expanding our client base, increasing revenue by 25%, and establishing key partnerships within the hospitality and entertainment industries. We are committed to maintaining our reputation for excellence while embracing new opportunities for innovation and growth.

• Target Market:

Our target market includes corporate clients seeking professional event management, couples looking for a stress-free wedding planning experience, and individuals hosting social events. We understand the unique needs of each segment and tailor our services to create memorable and impactful events.

Led by [Founder/CEO], our team comprises seasoned event planners, designers, and coordinators with a proven track record of success. Our diverse skill set allows us to approach each event with creativity and expertise, ensuring a seamless and enjoyable experience for our clients.

• Financial Projections:

XYZ Events anticipates steady growth, with projected revenue of $[Amount] in the first year and a cumulative growth rate of 20% over the next three years. Our financial projections are based on a comprehensive market analysis and a strong understanding of industry trends.

• Call to Action:

We invite you to explore the detailed business plan to discover how XYZ Events plans to revolutionize the event planning landscape. Whether you’re an investor, potential client, or industry partner, we welcome the opportunity to collaborate and create exceptional experiences together.

XYZ Events is not just an event planning company; we are architects of unforgettable moments. Join us in shaping the future of event experiences.

2. Company Description

Company description exists in your event management business plan to provide an overview of your business, its history, and its structure. But how do you create a solid company description you’ll be proud to put into your business plan for everyone to read?

Begin with a concise and engaging introduction that captures the essence of your event planning business. Clearly state the name of your company and its primary purpose. Your event management business plan should i nclude fundamental details such as the location of your business, the date it was founded, and any key milestones. You should also mention the legal structure of your company (e.g., LLC, sole proprietorship).

Company description should clearly articulate the mission and values that drive your event planning business. Express the purpose of your business and the principles that guide your operations. Another important aspect are also your services, and you should provide a brief but comprehensive overview of the event planning services your business offers. Highlight any specialties or unique aspects that set your services apart. 

More tips for company description in business plan for event hosts:

Explain the problem you solve.

Clearly articulate the problems or challenges your event planning business addresses. Describe how your services meet the needs of clients by providing solutions and creating memorable experiences.

Share your business story

Offer a brief narrative that tells the story of how your event planning business came into existence. Include any inspiration, challenges overcome, or unique experiences that shaped your business.

Highlight key achievements

Mention any notable achievements or milestones your event planning business has reached. This could include successful events, recognition, or significant client satisfaction.

Emphasize your team’s expertise

Introduce key members of your team, emphasizing their relevant skills and experience in event planning. Highlight any certifications, awards, or industry recognition your team has received.

Explain your competitive edge

Clearly define what makes your event planning business stand out from competitors. Emphasize unique features, innovative approaches, or exclusive services that give you a competitive advantage.

Discuss your growth strategy

Outline your plans for the future growth of your event planning business. Discuss any expansion plans, target markets, or strategic partnerships you’re considering.

Remember that the goal of company description is to become a solid foundation for readers to understand your company’s identity and value proposition.

3. Describing Services You Offer in Event Management Business Plan

Describing the services you offer in an event management business plan is a crucial component, as it helps potential investors, clients, and partners understand the scope and value of your offerings. It also helps you make money hosting events , so let’s see how to do it right:

• Begin by clearly defining each service you offer in your event management business. Use concise and specific language to articulate the scope and nature of each service.
• If your event management business provides a range of services, consider grouping them into categories or creating service packages . For example, you might have categories like corporate events, weddings, social gatherings, and conferences.
• Provide an overview of the planning process for each service. Outline the steps involved, from initial client consultation to post-event evaluation.
• Emphasize your ability to customize services to meet the unique needs and preferences of each client.Discuss how you tailor your approach to different types of events and client requirements.
• If you offer day-of coordination or event management services, explain the level of support clients can expect. Highlight your role in ensuring smooth event execution and addressing unforeseen challenges.
• If your event management business leverages technology tools or event management software , mention them. Explain how technology enhances efficiency, communication, and the overall event experience.
• If your services include event design and styling, describe your creative process. Showcase your expertise in creating visually appealing and thematic events.

Image by storyset on Freepik

• If you handle vendor relationships as part of your services, discuss how you source and manage vendors. Highlight your ability to negotiate contracts and secure competitive pricing.
• If your event management business assists with venue selection and logistics, explain your approach. Discuss criteria for venue selection and how you manage logistical aspects like transportation and accommodation.
• If your services involve budgeting and financial management, outline your approach. Explain how you help clients set realistic budgets and manage expenses throughout the planning process.
• If your event management business offers marketing and promotional services, detail your strategies. Discuss how you enhance the visibility of events and attract attendees.
• Include case studies or examples of past events you’ve successfully managed. Use real-world examples to illustrate the effectiveness of your services.
• Highlight your ability to adapt to different event sizes, themes, and cultural considerations. Showcase your flexibility in catering to diverse client needs.

4. Explaining Your Target Market

Explaining your target market in your event management business plan is essential for demonstrating a clear understanding of your potential clients an d how your services meet their needs.  

Because of that, you need to clearly define the demographic, geographic, and psychographic characteristics of your target audience. Identify the specific industries, groups, or individuals you aim to serve with your event management services.

If applicable, segment your target market based on different types of events (e.g., corporate events, weddings, social gatherings). Highlight any niche markets or specialized segments you plan to focus on. Don’t forget to include relevant demographic details such as age, income level, occupation, and education. Specify the size of the target market and any relevant trends within these demographics.

Psychographic factors are also important! Discuss the interests, lifestyles, and values of your target market. Explain how your event management services align with the preferences and attitudes of your audience.

More tips for explaining your target market in business plan:

Consider geographic factors

Outline the geographic locations where your target market is concentrated. If your services are location-specific, explain why you’ve chosen those areas.

Identify pain points and needs

Clearly articulate the pain points, challenges, and needs of your target market. Explain how your event management services address and alleviate these issues.

Highlight trends and market growth

Showcase any relevant trends or growth opportunities within your target market. Discuss how your event management business is positioned to capitalize on these trends.

Competitor analysis

Conduct a competitor analysis within your target market. Identify existing event management companies catering to the same audience and explain how your approach differs or improves upon theirs.

Explain your unique value proposition (UVP)

Clearly define your unique value proposition and how it resonates with your target market. Emphasize what sets your event management services apart from competitors.

Provide testimonials or case studies

If available, include testimonials or case studies from past clients within your target market. Use real-world examples to demonstrate your successful track record.

Discuss decision-making factors

Explain the factors that influence your target market’s decision-making process when choosing an event management service. Highlight how your business addresses these factors and provides solutions.

5. Event Planning Market Analysis

It’s not enough to do market analysis.

Presenting your market analysis clearly and compellingly is crucial in an event management business plan. Here is how to do it:

• Begin the market analysis section with a brief executive summary. Summarize the key findings, such as market size, growth trends, and major opportunities or challenges.
• Provide a general overview of the event management industry. Highlight the significance of the industry and the role it plays for other businesses. 
• Clearly define your target market, including demographics, psychographics, and geographic considerations. Present a detailed picture of the audience you aim to serve with your event management services.
• Present current industry trends and developments. Use charts or graphs to illustrate trends, making the information visually engaging.
• Provide estimates of the overall market size for event management services. Present historical growth data, future projections based on reliable sources and other insightful event statistics.
• Include a comprehensive analysis of your competitors. Create a chart or table that highlights key competitors, their market share, strengths, and weaknesses.
• Present the results of your SWOT analysis.
• Provide insights into the challenges and opportunities within the industry. Discuss how your business plans to navigate challenges and leverage opportunities. For example, how do your competitors effectively leverage event booking systems , and how efficient are they?
• Detail the pricing strategies and fee structures prevalent in the market. Explain your pricing strategy and how it aligns with the perceived value of your services.
• Present findings on consumer behavior when selecting event management services. Discuss factors influencing their decisions and preferences.
• Discuss the distribution channels commonly used in the event management industry. Explain how your business plans to reach and engage your target audience.
• Discuss the impact of technology on event management services. Highlight any technological advancements that your business plans to leverage such as event ticketing apps and tools .
• Explore relevant environmental and social trends influencing event planning preferences. Show how your business is aligned with or responds to these trends.
• Include selected customer feedback and testimonials. Use real-world examples to demonstrate client satisfaction and success stories.
• Incorporate visual aids such as charts, graphs, and tables to present data in an easily digestible format. Use visuals to enhance key points and make the information more engaging.

Remember to tailor the presentation of your market analysis to your specific audience —whether it’s potential investors, partners, or internal stakeholders. Clear and concise communication of your market insights will contribute to a strong and convincing event management business plan.

6. Marketing & Sales Strategy

Next chapter of your event planning business plan is developing and presenting a robust marketing and sales strategy. It’s crucial for attracting clients and investors. Here’s a step-by-step guide on how to formulate and effectively present this section:

Marketing Strategy

Target market and positioning.

• Clearly define your target market segments and demographics.
• Explain how your event management services meet the needs of these specific markets.
• Emphasize the unique value proposition that positions your business uniquely in the market.

Branding and identity

• Outline your brand identity, including logo, colors, and messaging.
• Describe how your brand reflects the values and positioning of your event management business.

Online presence

• Detail your online presence, including a professional website and social media profiles.
• Discuss the platforms you will use to connect with your audience and share updates.

Content marketing

• Explain your content marketing strategy to showcase expertise and engage your audience.
• Detail plans for blog posts, articles, case studies, or other content that demonstrates your event planning knowledge.

Search engine optimization (SEO)

• Discuss your SEO strategy to improve the visibility of your website in search engine results.
• Outline the keywords relevant to your business and how you plan to optimize your online content.

Email marketing

• Detail your email marketing strategy for reaching and nurturing potential clients.
• Discuss the types of emails you’ll send, the frequency, and the goals of your email campaigns.

Networking and partnerships

• Identify networking opportunities within the event planning industry.
• Discuss potential partnerships with vendors, venues, or other businesses that can enhance your service offerings.

Sales Strategy

Sales channels.

• Identify the primary sales channels you will utilize (direct sales, online sales, partnerships, etc.).
• Explain how these channels align with your target market and marketing strategy.

Sales team structure

• If applicable, outline your sales team structure.
• Introduce key members and their roles in the sales process.

Sales tactics

• Provide a detailed explanation of your sales tactics and methodologies.
• Discuss how you plan to approach potential clients, conduct consultations, and close deals.

Pricing strategy

• Clearly outline your pricing strategy for event planning services.
• Explain how your pricing aligns with the value you provide and competitive market rates.

Sales forecast

• Present a sales forecast outlining expected revenue based on your sales projections.
• Break down the forecast by service categories or target markets.

Customer relationship management (CRM)

• Discuss your CRM system and how it will be used to manage client relationships.
• Highlight how you plan to retain clients for repeat business.

Sales promotions and incentives

• Outline any sales promotions, discounts, or incentives you plan to offer.
• Explain how these strategies align with your overall marketing and sales goals.

Presentation Tips

• Use visuals like charts, graphs, and images to enhance the presentation. Create a visual representation of your sales funnel, conversion rates, or growth projections.
• Be concise and use clear language to communicate your marketing and sales strategies. Avoid jargon or overly technical terms that may confuse your audience.
• Present realistic and data-backed projections . Show a clear understanding of your market, industry trends, and potential challenges.

7. Operational Plan

Writing an operational plan for your event management business plan involves detailing the day-to-day operations, logistics, and processes that ensure the successful execution of events. But how do you structure and write an effective operational plan? Let’s see:

• Describe the physical location of your event management business. Discuss any facilities, office space, or storage areas you use to support your operations.
• Outline the organizational structure of your event management team. Introduce key team members, their roles, and responsibilities. Emphasize the expertise and experience that each team member brings to the business.
• Provide detailed job descriptions for each team member. Clearly define the roles and responsibilities associated with event planning, coordination, design, marketing, and any other relevant functions.
• Discuss your staffing plan, including the number of full-time, part-time, and contract staff. Detail any plans for hiring additional team members based on business growth.
• Outline your approach to training and developing your event management team. Discuss ongoing education, certifications, or workshops that contribute to professional development. 
• Detail the workflow and processes involved in event planning and execution. Provide a step-by-step guide, from initial client consultation to post-event evaluation.
• Discuss how you source, negotiate with, and manage vendors. Outline criteria for selecting vendors and maintaining strong relationships with them.
• Identify the technology tools and software you use to enhance operational efficiency. Discuss any event management plugin , project management software, communication tools, or CRM systems.
• Detail your approach to handling event logistics, including transportation, equipment, and supplies.
• Discuss how you ensure that all necessary equipment and materials are available for each event.
• Explain how you maintain high-quality standards in event planning and execution. Detail your quality control processes to ensure client satisfaction.
• Outline measures to ensure the well-being of attendees, staff, and vendors during events.
• Provide an emergency response plan that addresses potential risks during events. Outline procedures for handling unforeseen challenges and ensuring the safety of all involved parties.
• Create a timeline that outlines key milestones and deadlines for event planning and execution. Detail your approach to monitoring and evaluating the success of each event.
• Discuss feedback mechanisms, post-event surveys, and metrics used to assess performance.

8. Team Structure

Explaining the team structure in your event planning business plan provides the reader with a clear understanding of the roles and responsibilities within your organization. You should:

• Include an organizational chart that visually represents the hierarchy and relationships within your event planning team. Clearly show the positions and reporting lines.
• Identify and introduce key leadership positions within your team. This may include the founder/CEO, directors, or senior managers responsible for overall business strategy and decision-making.
• Detail the core event planning team members and their roles. Specify responsibilities such as event coordination, logistics, design, and client communication.
• Provide detailed descriptions of the roles and responsibilities for each team member. Clearly define what each position is accountable for within the event planning process.
• If applicable, detail the responsibilities and contributions of the founder/CEO. Highlight their vision, leadership, and strategic role in the company.

9. Financial Projections for Event Management Business Plan

Image by Freepik

Everybody loves money, but not many people love finances and the complications that come with it.

Creating financial projections for your event management business plan involves estimating future revenue, expenses, and profitability. If it seems complicated, it’s better to hire an expert. Here’s a step-by-step guide to help you navigate the process:

Begin by estimating your sales revenue. Break down your services into categories (e.g., corporate events, weddings) and project the number of events you expect to handle.

Consider the pricing strategy for each service and calculate the total sales for each category.

Expense projections

Identify and estimate all the expenses associated with running your event management business. This includes:

• Variable Costs: Directly tied to the number of events (e.g., event materials, transportation).
• Fixed Costs: Remain constant regardless of the number of events (e.g., rent, salaries, insurance).
• One-time Costs: Initial expenses such as marketing campaigns or setting up a website.

Gross profit margin

Calculate the gross profit margin by subtracting the total cost of goods sold (COGS) from the total revenue. This provides a measure of profitability before accounting for fixed expenses.

Operating expenses

List and estimate all operating expenses, including rent, utilities, salaries, marketing, and any other ongoing costs. Break down these expenses into monthly or annual categories.

Net profit or loss

Calculate the net profit or loss by subtracting total operating expenses from the gross profit. A positive result indicates profitability, while a negative result signals a loss.

These are all the most important financial projections, let see some additional ones you can use to strengthen your event planning business plan.

Additional financial projections for event managers:

 cash flow projection.

Create a cash flow projection to estimate the inflow and outflow of cash over a specified period.

Factor in the timing of payments from clients, vendor payments, and other financial transactions.

 Break-even analysis

Perform a break-even analysis to determine the number of events or revenue needed to cover all costs. This helps identify when your business will become profitable.

Sensitivity analysis

Conduct a sensitivity analysis to evaluate the impact of changing variables on your financial projections. Identify key factors that could influence your projections and assess their potential impact.

Financial ratios

Calculate financial ratios such as return on investment (ROI), gross margin, and others relevant to your business. These ratios offer additional insights into your business’s financial health and performance.

Pro forma balance sheet

Create a pro forma balance sheet to summarize your assets, liabilities, and equity at a specific point in the future. This provides a snapshot of your business’s financial position.

Pro forma income statement

Develop a pro forma income statement that outlines expected revenues, costs, and profits over a specified period. This statement provides a comprehensive overview of your business’s financial performance.

 Pro forma cash flow statement

Prepare a pro forma cash flow statement that shows the flow of cash in and out of your business. This statement helps ensure that your business has sufficient cash to meet its obligations.

Graphs and visuals

Use graphs and visuals to present key financial data in a clear and visually appealing manner. Visual aids can make it easier for stakeholders to understand your projections.

10. SWOT Analysis

A SWOT analysis is a strategic planning tool that helps businesses identify their internal Strengths and Weaknesses, as well as external Opportunities and Threats. Conducting a SWOT analysis for an event management business plan can provide valuable insights into its current state and potential future challenges and opportunities. Let’s see how to do it right:

Example: Experienced and Creative Team

Your event management business may have a team with extensive experience and creativity, contributing to the successful planning and execution of events.

Example: Strong Vendor Relationships

If your business has established strong relationships with reliable vendors, it can leverage these connections for better deals, quality services, and smoother event logistics.

Example: Limited Marketing Budget

If your business has a limited marketing budget, it may face challenges in reaching a broader audience and competing with businesses that invest more in promotional activities.

Example: Dependence on Key Personnel

If your business heavily relies on specific individuals, such as key event planners, their absence or departure could pose a risk.

Opportunities

Example: Growing Demand for Virtual Events

If there’s a growing demand for virtual events, your business can seize the opportunity to expand its services to meet this emerging trend.

Example: Collaboration with Local Businesses

Collaborating with local businesses or venues could open up opportunities for mutually beneficial partnerships and increased visibility.

Example: Economic Downturn

Economic downturns can lead to reduced corporate budgets for events, posing a threat to the demand for event planning services.

Example: Intense Competition

An increase in the number of event management businesses in your area could intensify competition, making it crucial to differentiate your services effectively.

SWOT Analysis Overview

Internal factors are within your control and are related to the organization itself. Strengths are positive attributes that contribute to success, while weaknesses are internal challenges that need addressing.

External factors are beyond your immediate control and involve the external environment. Opportunities are favorable external conditions that your business can leverage, while threats are external challenges that your business needs to navigate or mitigate.

11. Legal Structure

In the legal structure section of your event management business plan, you’ll outline the legal framework under which your business operates. This section is crucial for potential investors, partners, and stakeholders to understand the formal structure of your business. Let’s see the exact steps you should take to maximize the impact of this section:

#1 Clearly specify the legal structure of your event management business. Common structures include:

• Sole Proprietorship: Owned and operated by a single individual.
• Partnership: Owned and operated by two or more individuals.
• Limited Liability Company (LLC): Provides liability protection for owners.
• Corporation: Offers separate legal identity and limited liability for shareholders.

#2 Provide details about the ownership of the business. Include the names, roles, and ownership percentages of all owners or partners. Specify if there are any major investors or stakeholders.

#3 Mention the legal registration details of your business, including the business name, registration number, and the jurisdiction where you are registered. Include information about any trademarks or copyrights associated with your business.

#4 Outline how your event management business complies with local, state, and federal regulations. Specify any industry-specific regulations or licensing requirements.

#5 Detail the types of insurance coverage your business carries to mitigate risks. This may include liability insurance, property insurance, or event cancellation insurance.

#6 Highlight key contracts and agreements that govern your business operations. This might include client contracts, vendor agreements, and partnership contracts.

#7 Discuss the measures your business has taken to manage legal and operational risks.

#8 Briefly mention your exit strategy, especially if you plan to sell the business, go public, or transition ownership in the future.

12. Funding Request (if applicable)

If you want to ask for additional funds for your business, that makes your event management business plan even more important. Writing a funding request in your event planning business plan is a crucial section that communicates your financial needs, the purpose for seeking funding, and how the funds will be utilized to achieve business goals. 

Key tips for influential funding requests for event managers:

• Provide a brief overview of your event planning business. Highlight key achievements, milestones, and aspects that make your business stand out. 
• Clearly articulate why you are seeking funding. Specify the purpose of the funds, whether it’s for expansion, marketing, technology upgrades, working capital, or any other specific need.
• Outline the preferred funding structure, such as equity financing, debt financing, or a combination of both. Specify the terms and conditions you are seeking, including the desired interest rates, repayment periods, or equity shares.
• Marketing and advertising.
• Technology upgrades.
• Staffing and training.
• Event logistics and equipment.
• Working capital for day-to-day operations.
• Present relevant financial projections to support your funding request. Show how the infusion of funds will contribute to revenue growth, profitability, and other key financial metrics.
• Discuss the anticipated return on investment for the potential investors. Highlight the expected financial benefits and how their investment will contribute to the business’s success.
• Provide a realistic assessment of potential challenges and how you plan to overcome them.
• If applicable, outline your exit strategy. Explain how investors will realize returns on their investment, whether through an IPO, acquisition, or other means.
• Emphasize your business’s competitive advantage and how the funding will strengthen that position. Highlight unique features, customer satisfaction, or proprietary methods that set your business apart.
• Set clear milestones and targets that will be achieved with the funding. This demonstrates a strategic plan and helps investors understand the trajectory of your business.
• Provide a timeline for when you anticipate securing the funding and when it will be utilized. This helps investors understand the urgency and planning behind your funding request.

13. Appendix

The appendix of an event management business plan is an additional section where you can include supplementary information to support and enhance the main body of the document. It’s a place to include detailed information, data, or documents that are important for understanding your business but may be too extensive or specific to include in the main sections. Here’s a list of items that you might consider including in the appendix of your event management business plan:

• Financial documents, including income statements, balance sheets, event proposal templates , cash flow statements, and break-even analysis. 
• Market research and analysis with detailed surveys, insights, and key competitors. 
• Marketing and promotional materials
• Client testimonials and case studies:
• Legal documents such as business licenses, permits, and contracts.
• Operational documents such as SOPs (standard operating procedures), event management resources , and sample checklists you use for event planning. 
• Detailed information about any specialized event planning or project management software.
• Certificates and awards
• Articles and press clippings

Pro tip : Include a table of contents for the appendix to guide readers through the additional materials.

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• Experience the ease of setting up recurring events with various options. From weekly meetings to annual conferences, Amelia’s clear calendar view simplifies the management of recurring events.
• Effortlessly create visually appealing booking pages using shortcodes or popular page builders like Divi, Elementor, or Gutenberg blocks. With Amelia, your event booking page can be up and running in a matter of minutes.
• Offer your attendees flexibility with Amelia’s deposit payment feature. Let them pay a partial amount upfront and the rest upon arrival, especially beneficial for on-site events.
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• Set different ticket prices based on attendees’ profiles or purchase date. From early bird specials to varying prices for adults and kids, Amelia gives you control over sales periods and pricing.
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How to start an event planning business

If you’re looking to snag one of the 116,700+ (on average) jobs available to meeting, convention, and event managers out there, here’s what you’ll need to get started.

Step 1: Determine if it’s a good fit.

Like most jobs, your skill set and personality will largely determine your success in this field. And while you don’t need to check off all the qualities on this list, here are some things to consider before you start an event management business :

• You can keep the big picture in mind while still taking care of all the little details.
• Whether it’s Sunday brunch or the company holiday party, you’re everyone’s go-to person for all group events.
• Working within a budget and strict timeline makes you feel creatively stimulated, not stunted.

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Step 2: Research certifications.

The Bureau of Labor Statistics notes that demand for event managers will grow an additional 11% by the time we reach 2026. With such a positive industry outlook, it’s good to find new ways to stand out amongst the competition as new event planners enter the market in coming years.

Certifications are fantastic ways to add credibility to your business , regardless of your experience level. Besides proving you’re dedicated to further your education in the field, these credentials show that respected institutions can vouch for your abilities (and your business).

Some of the top certifications event managers pursue include:

• Certified Special Events Professional
• Certified Event Planning Specialist
• Certified Quality Event Planner

There are lots more options to choose from, but these serve as a great jumping off point. However, if you aren’t able to acquire one right now, you can still get your business off the ground without it.

It’s worth noting that beyond certifications, there are no strict college degree requirements (although it seems most event planners do have some sort of bachelor’s education under their belts when starting out).  

Step 3: Fill out an event management business plan.

Any cursory Google search for the phrase event management business plan will inevitably lead you to some free wedding and event planning business plan templates .

However, you’ll find that the one we’ve created (below) provides a not too much, not too little approach you won’t find in any other guides.

Each point has been carefully selected so that you can create the event management business plan of your dreams without getting overwhelmed or missing out on details you definitely need to include. As long as you check off the items we listed, you’ll have a solid business plan ready to go in no time.

Step 4: Handle all the necessary paperwork.

To start an event management business, you’ll need each of the following:

• An event management business plan (use the free template we made below)
• Approval for a tax business structure that suits your financial needs
• General business liability insurance

These documents cover all the basics. But as you gain more experience, you might want to add on things like home-based insurance or upgrade to a new tax entity once you enter into the appropriate bracket.

We won’t get into these more advanced concepts for this beginner guide, but make sure to revisit these categories before you’re officially open for business.

Step 5: Figure out finances.

To be clear, you definitely can start an event management business with no money ! However, whether your funding is from your own bank account or someone else’s, small businesses in the events industry should consider starting out with these budget line items:

• Office space and essentials. You can use the computer, printer, and supplies you already have, assuming you do have (or can at least borrow) those things now. But keep in mind: if you’d like to write off your in-home office space on your federal taxes, your room must be secluded and have its own door.
• Advertising. At the very least make sure you have a small batch of business cards and a portfolio website ready to go. If you have some cash to spare, consider getting into paid social media ads or printed marketing materials like mailers.
• Software. The good news is there are plenty of great free event management software programs available these days, so you might not even have to budget for this one!

And that’s basically it! Depending on your niche or preferences, it would be good to also use this startup costs guide created by the Small Business Association to see if there’s anything else specific to you that might be missing.

Step 6: Choose a team.

Vendors, chefs, marketing agencies, software providers, event staff, and personal or office assistants all make wonderful additions to your event management business.

You can start out on your own (which, according to small business statistics , most people do) or you can go through the process of finding, interviewing, and hiring employees.

Depending on the amount of new business you plan to take on, you may or may not need to ever hire someone to help you part-time. At the very least though, you should start compiling a list of people who fit into this network so you can collaborate, get referrals, and perhaps even sub-contract them in the future.

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What is your vision for an event planning business?

Once you’ve completed all of these steps, it’s time to review the big picture. As you figure out your plan, budget, and staffing options, your idea of what you want for your business might change. And that’s totally okay!

Learning how to be flexible is a skill all small business owners must learn. Just make sure you adjust now so you can carry your vision with you for future decision making.

How to write a personal event planning business plan

1. create an executive summary.

• Objectives. Write down your realistic and measurable business goals .
• Mission. Check out these inspiring company mission statements for ideas.
• Keys to Success. Also known as why you think your business will succeed and how you will make sure it does.

2. Make a company summary

• Company Ownership. If it’s just you, consider doing a sole proprietorship .
• Start-up Summary . Think of it like a company overview . Include your business’s back story, location, and anything else you’d basically put on your website’s About section.
• Company Locations and Facilities. Include the address you’ll put on your taxes and any long term rentals like kitchen prep spaces or coworking offices.

3. Identify your products and services

• Services. Event management services can really vary so use this section to outline what you do and what you don’t do.
• Prices. The average yearly event planner’s salary comes out to about $50,000 so plan accordingly.
• Competitive Comparison. Who are your immediate competitors? What do they have that you don’t? Record this research and look for imaginative ways to stand out. Be very honest with your assessment of how your business stacks up against them and what you should do to improve your chances of success.

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4. create a marketing analysis summary.

• Marketing Segmentation. Targeting means finding what area, demographic, or behavioral patterns your high ROI prospects all have in common, just like you’d do for any customer-focused corporate event.
• Target Market Segmentation Strategy. Now that you know who you audience it is, it’s time to research and define all the ways you plan to gain their business.

5. Do a strategy and implementation summary

• Sales Strategy. Here are the two best advanced event business pricing strategies to choose from.
• Sales Forecast. It’s a bit complicated, but figuring out how much money you think your business will make over the next six months to a year (or more) makes studying a sales forecasting guide well worth the effort.
• Milestones . Whether your goal is the total number of sales or income from sales (or something else entirely), you’ll want to formally establish what milestones you’d like to hit by when. Just leave wiggle room for the unexpected and adjust expectations as you go.

6. Write a management summary

• Organizational Structure. For event management teams, clearly defined roles are more important for teamwork than pretty much anything else.
• Personnel Plan. Here are some things to know about hiring staff for an event specifically that will also apply to your company as a whole.

7. Create your financial plan

• Important Assumptions. Business plan assumptions can be fairly complex. For now, just focus on listing your anticipated fixed and variable event planning expenses , marketing costs, and what taxes you’ll have to pay on your earned income.
• Break-Even Analysis . How much did you invest? And how much will you need to earn (after taxes, equipment costs, etc. are subtracted) in order to equal your initial investment? Keep this number handy – it’ll help you decide whether or not to take on more projects, motivate you to upsell whenever possible, and give you a realistic for success.
• Projected Profit and Loss. The IRS might want to see your profit and loss statements at some point, so make a point to regularly record your expenses and sales in one organized document.
• Projected Cash Flow. This free (and very helpful) small business book says to calculate it one month at a time for more accurate figures.
• Projected Balance Sheet. If you’ll be acting as your own bookkeeper, check out this balance sheet template to speed up the process.
• Business Ratios. Even if you’re not a math person, you can definitely handle this last (but very important) event management business plan step. There are lots of business ratios to choose from, but if you want the quickstart version go with these 3 most important balance sheet ratios for professional services firms .

Now you know how to start an event management business!

How do you become an event planner? You plan. Plan your business, plan your client’s events, and plan for a successful future.

There are lots of details involved but if you follow the ideas laid out in this guide, you’ll have yourself a healthy event management business plan along with some great strategies for reaching your goals!

For more on starting your own company , check out these tips for financing your event business , current event statistics worth considering, and event trends you should know for 2019.

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Event Planning Business Plan Template

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We have over 550 sample business plan templates . So, make sure the plan is a close match, but don't get hung up on the details.

Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

2. Remember it's just an example

Our sample business plans are examples of what one business owner did. That doesn't make them perfect or require you to cram your business idea to fit the plan structure.

Use the information, financials, and formatting for inspiration. It will speed up and guide the plan writing process.

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To create a plan that fits your needs , you need to know what you intend to do with it.

Are you planning to use your plan to apply for a loan or pitch to investors? Then it's worth following the format from your chosen sample plan to ensure you cover all necessary information.

But, if you don't plan to share your plan with anyone outside of your business—you likely don't need everything.

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How to Write a Business Plan for Investors

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How to Start a Business With No Money

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10 Qualities of a Good Business Plan

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Event Planning Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Entertainment Industry » Event Planning

Are you about starting an event management business ? If YES, here is a complete sample event planning business plan template & feasibility report you can use for FREE .

One good thing about event planning is that most often than not, events are done during weekends and if you are lucky not to be working during weekends, you can successfully test run an event planning business. The truth is that, most of the basic skills needed to effectively run an event planning business are some of the soft skills you are likely going to acquire in your workplace.

On the average, it is the practice for most standard event planning companies to handle all aspect of event planning that ranges from wedding planning, to annual general meetings (AGM), to corporate events, to end of year parties et al. This is so because there are little or no difference with the planning and execution of events. However, you can decide to build your event planning company around an area of specialization in the industry.

What It Takes to Start an Event Management Business?

As a professional event planner, you would have been trained on how to engage your clients in such a way that they should be able to answer any question you may ask them regarding the event or any related topic that will help you deliver a fantastic event.

Over and above, the service delivery for an event planner covers budgeting, scheduling, venue selection, acquiring necessary permits, coordinating transportation and parking, arranging for keynote speakers, motivational speakers, master of ceremony (MC) or entertainers, arranging decor, event security, catering and emergency plans .

The hallmark of an event is when the success benchmarks are meet or even surpassed. So part of what you need to ask your client as a professional event planner is to know key measurable areas where they would want the event to be assessed.

It could be the numbers of participants that attended the event, the feedbacks they got from the event and it could be any success indicator as agreed by the organizers of the event.

A Sample Event Planning Business Plan Template

1. industry overview.

Event planning is all about helping corporate organizations, government, groups and individual plan and execute their events from start to finish. An event planner ensures that they work with the stipulated budget of the organization or individual and ensure that they deliver a successful event as agreed.

In some cases, it is the responsibility of the event planner to draw – up a budget for the organizer of the event once they get a brief of the nature of the event. Events planning require that you take off the burden of planning an event from the shoulders of your clients. This is whether it is a corporate or informal event.

Therefore, you would need an eye for details in addition to the eye you have got. Confused? Do not be, that was on a lighter note. Now, the truth is that you would need to be extremely detailed. You do not want to come across your clients as one who leaves some kills important details out. If you do not possess this skill now, you may consider building it up.

The key to a successful event is to ensure that all that is listed in your event planning checklists is ticked. As a matter of fact, if you undergo event planning training, you are going to be taught how to draft event planning checklists for various events and key components that must be listed in your checklists.

The event planning is such an industry that needs you to be vast and well informed about news about the industry. What does this mean?

This means that you have got to be alert about everything as it concerns events planning all around the globe. You may consider reading up a whole lot- do not be far away from information. You can successfully pull off being a researcher off by reading books on this business, as using the internet.

According to Inside Business, the event planning industry is expected to grow to 20% with the median income of an event planning being $42,180 a year.

This industry is expected to grow to over 60,000 jobs. Statistics has it that the top 5 highest paying location in the united states for event planners and their average annual earnings are; Virginia – $54,770, New York – $57,300, New Jersey – $57,730, Massachusetts – $58,860, Washington DC – $67,120.

So also the top 5 states in the United States with the highest numbers of employment for event planners are; California with 7,730 event planners are employed, New York – 7, 250, event planners are employed, Texas – 6,320,event planners are employed, Florida – 3,560, event planners are employed, Virginia – 3,500 event planners are employed.

No doubt the event planning / management industry cannot be said to be over saturated despite the fact that the entry bar for starting an event planning business is pretty low. As an event planner, if you are creative and hardworking, you can successfully create your own steady market. It is safe to say the industry is still growing especially with the advent of new social media platforms.

For example in recent times, a world class event planning / management company in city in the United States of America can successfully organize an event with active participants from all over the globe participating in the event without living their country. This is possible with the aid of teleconference, and Skype et al.

Some of the factors that encourages entrepreneurs to start their own event planning business could be that the business is easy to set up, the start – capital is indeed affordable and the running cost can be put at the minimum level; you can actually start your own event planning business from the comfort of your home. All you need to do is to create an office somewhere in your house.

Lastly, event planning / management business is not restricted to just organizing conferences, corporate events or parties, but also organizing big international events such as Olympic and United Nations Events.

2. Executive Summary

Tony & Tammy House of Events LLC is an all – round event planning company that will be based in Las Vegas – Nevada.

The company will handle all aspect of event planning such as wedding planning, children’s party, sports tournaments / competitions, annual general meetings (AGM), to corporate events, trade fairs and exhibitions, end of year party, party rental services, event planning trainings and event planning consulting and advisory services et al.

We are aware that to run an all – round event planning outfit can be demanding which is why we are well trained and equipped to perform excellently well. Tony & Tammy House of Events, LLC is a client-focused and result driven event planning outfit that provides broad-based experience at an affordable fee that won’t in any way put a hole in the pocket of our clients.

We will offer a standard and professional event planning services to all to our individual clients, and corporate clients at local, state, national, and international level. We will ensure that we work hard to meet and surpass our clients’ expectations whenever they contract their events to our organization.

At Tony & Tammy House of Events, LLC, our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are well experienced in a wide variety of event planning et al.

Tony & Tammy House of Events, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our plan is to position the business to become the leading brand in the event planning line of business in the whole of Nevada, and also to be amongst the top 20 event planning outfits in the United States of America within the first 10 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Las Vegas is the right place to launch our event planning business before spreading to other parts of The United States.

Tony & Tammy House of Events, LLC is founded by Mr. Tony Angelo and his wife Tammy Angelo. The organization will be managed by both of them since they both have tangible experience working at various capacities within the entertainment and event planning industry in the United States.

As a matter of fact, Mr. Tony Angelo who is the Chief Executive Officer of the organization was part of the team that organized Atlanta 96® Olympics and the wife in time past has worked with the team responsible for organizing Grammy Awards.

Mr. Tony Angelo graduated from both University of California – Berkley (First Degree), and University of Harvard (MSc.).

3. Our Products and Services

Tony & Tammy House of Events, LLC is going to offer varieties of services within the scope of the event planning and entertainment industry in the United States of America. Our intention of starting our event planning outfit is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our aim and ambition.

Our business offering is listed below;

• Wedding Planning
• Corporate Event Planning
• Outdoor Party Planning
• Annual General Meetings
• Sports Tournaments / Competitions Planning
• Children’s Party and Birthdays Party Planning
• Party Rental Services
• Event Planning Trainings (Training School)
• Event Planning Consulting and Advisory Services

4. Our Mission and Vision Statement

• Our vision is to build an event planning brand that will become the number one choice for both individual clients and corporate clients in the whole of Las Vegas – Nevada.
• Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to provide professional and trusted event planning services that assist individuals, businesses and non-profit organizations in organizing all of their events.
• We are to position the business to become the leading brand in the event planning line of business in the whole of Nevada, and also to be amongst the top 20 event planning outfits in the United States of America within the first 10 years of operations.

Our Business Structure

Tony & Tammy House of Events, LLC will build a solid business structure that can support the growth of our business. We will ensure that we hire competent hands to help us build the business of our dream. The fact that we want to become one of the leading event planning outfits in the United States makes it highly necessary to deliberately build a well – structured business from the onset.

Below is the business structure that we will build Tony & Tammy House of Events, LLC on;

• Chief Executive Officer

Event Planning Consultant

Event Planning Training and Development Consultant

• Wedding Planning Consultant

Admin and HR Manager

• Business Developer

Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Responsible for providing direction for the firm
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for handling high profile clients and deals
• Responsible for fixing prices and signing business deals
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board
• Responsible for interviewing and hiring vendors, selecting and ordering materials, negotiating rates, coordinating the sequence of events, following up with guests and vendors and producing full-scale events.
• Plans, designs and produces events while managing all project delivery elements within time limits
• Liaises with clients to identify their needs and to ensure customer satisfaction
• Conducts market research, gather information and negotiate contracts prior to closing any deals
• Provides feedback and periodic reports to stakeholders
• Proposes ideas to improve provided services and event quality
• Organizes facilities and manage all event’s details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material etc
• Ensures compliance with insurance, legal, health and safety obligations
• Specifies staff requirements and coordinate their activities
• Cooperates with marketing and PR to promote and publicize event
• Proactively handle any arising issues and troubleshoot any emerging problems on the event day
• Conducts pre- and post – event evaluations and report on outcomes
• Researches market, identify event opportunities and generate interest
• Manages the organization’s event planning training school
• Coordinates training programs facilitated by Tony & Tammy House of Events, LLC
• Writs winning proposal documents, negotiate fees and rates in line with company policy
• Identifies training and development needs for staff through job analysis, appraisals and consultation
• Facilitates and coordinate strategic sessions.
• Works directly with clients in a non-advising capacity, such as answering questions, scheduling appointments and making sure all training concerns are properly taken care off
• Responsible for handling all trainings both internal and external trainings

Wedding Planner / Consultant

• Assists the bride and groom with everything from a timeline and budget to the choice of flowers, wedding location, musicians, caterers, and the choice of the groom’s tuxedo.
• Responsible for making sure that all the details of the big day play out smoothly as planned
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Design job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily office activities.

Marketing Executive

• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with company policy
• Responsible for handling business research, marker surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Client Service Executive

• Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
• Receives Visitors / clients on behalf of the organization
• Receives parcels / documents for the company
• Handles enquiries via e-mail and phone calls for the organization
• Distributes mails in the organization
• Handles any other duties as assigned my the line manager

6. SWOT Analysis

Tony & Tammy House of Events, LLC engaged the services of a core professional in the area of business consulting and structuring to assist the firm in building a well – structured event planning outfit that can favorably compete in the highly competitive event planning and entertainment industry.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Tony & Tammy House of Events, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Tony & Tammy House of Events, LLC;

Our core strength lies in the power of our team; our workforce. We have a team that can go all the way to give our clients value for their money; a team that are trained and equipped to pay attention to details. We are well positioned and we know we will attract loads of clients from the first day we open our doors for business.

As a new event planning outfit, it might take some time for our organization to break into the market and gain acceptance in the already saturated event planning and entertainment industry; that is perhaps our major weakness.

• Opportunities:

The opportunities in the event planning and entertainment industry is massive considering the number of weddings, parties and other events that takes places on a daily basis in the United States. As an all – round event planning outfit, we are ready to take advantage of any opportunity that comes our way.

Some of the threats that we are likely going to face as an event planning outfit operating in the United States are unfavorable government policies, the arrival of a competitor within our location of operations and global economic downturn which usually affects purchasing power. There is hardly anything we can do as regards this threat other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The event planning and entertainment industry is in a continuous state of evolution and as such, ground breaking strategies and ideas that are once highly successful are no longer as productive as they were in time past. Close observation of the trend in the industry reveals that the past few years have seen the rise and proliferation of social media and new tech tools.

The trend also extends to increased attention, paid to engagement and new market segments, adopting eco-friendly measures and sustainability when planning events, and of course increase in demands from event sponsors.

As a matter of fact, social media has now become one of the most important tools event planners leverage on to disseminate information about their events, interact with attendees, solicit feedback, and create year-round engagement with their target audience.

Furthermore, new software apps and emerging technology have made it easier for event and wedding planners to gather all the needed data and information that will help them plan and project for the future.

In recent time, mobile event apps are becoming more popular; event planner can now successfully host events via social media platforms / online platforms. In the United States for example, there several vendors providing mobile apps with more event planners patronizing the apps.

Over and above, with the invention of event apps, it is now compulsory for event planners and venue owners to offer Wi-Fi throughout the event, in all meeting rooms. The truth is that it will no longer be acceptable to not have Wi-Fi accessible at events; people will hardly rent halls without Wi-Fi facility.

8. Our Target Market

Although Tony & Tammy House of Events, LLC will initially serve small to medium sized business, from new ventures to well established businesses and individual clients, but that does not in any way stop us from growing to be able to compete with the leading event planning and management companies in the United States.

As an all – round event planning / management outfits, Tony & Tammy House of Events, LLC offers a wide range of services hence we are well trained and equipped to services a wide range of clientele base. Our target market cuts across people of different class and people from all walks of life, local and international organizations as well.

We are coming into the industry with a business concept that will enable us work with the highly placed people and companies in the country and at the same with the lowly placed people and smaller businesses. Below is a list of the people and organizations that we have specifically design our products and services for;

• Potential Couples / Young Adults
• Blue Chips Companies
• Corporate Organizations
• Religious Organizations
• Political Parties / Politicians
• Households / Families
• The Government (Public Sector)
• Schools (High Schools, Colleges and Universities)
• Sport Organizations
• Entrepreneurs and Start – Ups

Our competitive advantage

We are quite aware that to be highly competitive in the event planning and entertainment industry means that you should be able to deliver consistent quality service, your clients should be able to experience remarkable difference cum improvement and you should be able to meet the expectations of both participants and organizers of events.

Tony & Tammy House of Events, LLC might be a new entrant into the event planning and entertainment industry in the United States of America, but the management staffs and owners of the business are considered gurus. They are people who are core professionals and licensed and highly qualified event planners / managers and wedding planners in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups event planning and event management companies) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Tony & Tammy House of Events, LLC is established with the aim of maximizing profits in the event planning and entertainment industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis and sign retainer – ship with most of our clients.

Tony & Tammy House of Events, LLC will generate income by offering the following event planning / management services for individuals and for corporate organizations;

10. Sales Forecast

One thing is certain, there would always be parties and events in the United States of America and as such the services of event planning / event management companies will always be needed.

We are well positioned to take on the available market in the U.S. and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond Las Vegas to other cities in Nevada and other states in the U.S.

We have been able to critically examine the event planning and entertainment market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Las Vegas – Nevada.

Below is the sales projection for Tony & Tammy House of Events, LLC, it is based on the location of our business consulting firm and the wide range of consulting services that we will be offering;

• First Year-: $150,000
• Second Year-: $650,000
• Third Year-: $1,000,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. There won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst event planning companies in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing. Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent job deliveries speak for us in the market place; we want to build a standard event planning business that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our event planning company to become one of the top 20 event planning companies in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the Las Vegas but also in other cities in the United States of America.

Tony & Tammy House of Events, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to corporate organizations, schools, households and key stake holders in Las Vegas and other cities in Nevada.
• Promptness in bidding for event planning / event management contracts from the government and other cooperate organizations
• Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver quality event planning services to them
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the event planning and entertainment industry by storm which is why we have made provisions for effective publicity and advertisement of our event planning outfit.

Below are the platforms we intend to leverage on to promote and advertise Tony & Tammy House of Events, LLC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Las Vegas – Nevada.
• Engage in road show from time to time
• Distribute our fliers and handbills in target areas
• Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our company’s logo et al.

12. Our Pricing Strategy

Just like in consulting business, hourly billing for event planning / event management services is also a long – time tradition in the industry. However, for some types of event planning / management services, flat fees make more sense because they allow clients to better predict the overall service charges. As a result of this, Tony & Tammy House of Events, LLC will charge our clients both flat fee and hourly billing as long as it favors both parties.

At Tony & Tammy House of Events, LLC we will keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to start – ups, nonprofits, cooperatives, and small social enterprises.

We are aware that there are some clients that would need regular access to event planning consultancy and advisory services and assistance, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

• Payment Options

At Tony & Tammy House of Events, LLC, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

Starting an event planning business can be cost effective; this is so because on the average, you are not expected to acquire expensive machines and equipment.

Basically what you should be concerned about is the amount needed to secure a standard office facility in a good and busy business district, the amount needed to furniture and equip the office, the amount to purchase the required software applications, the amount needed to pay bills, promote the business and obtain the appropriate business license and certifications.

When it comes to starting a small scale event planning / event management company, the following expenditure should guide you;

• The Total Fee for incorporating the Business – $750.
• The budget for basic insurance policy covers, permits and business license – $2,500
• The Amount needed to acquire a suitable Office facility in a business district 6 months (Re – Construction of the facility inclusive) – $40,000.
• The Cost for equipping the office (computers, software applications, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $ 5,000
• The Cost of Launching your official Website – $600
• Budget for paying at least one employees for 3 months plus utility bills – $10,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
• Miscellaneous: $1,000

Going by the report from the market research and feasibility studies conducted, we will need over two hundred and fifty thousand (250,000) U.S. dollars to successfully set – up a medium scale but standard event planning business firm in the United States of America.

Generating Funding / Startup Capital for Tony & Tammy House of Events, LLC

Tony & Tammy House of Events, LLC is a family business that will be owned by Mr. Tony Angelo and his wife Tammy Angelo. They are the sole financial of the firm, but may likely welcome partners later which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is easier for businesses to survive when they have steady flow of business deals / customers patronizing their products and services. We are aware of this which is why we have decided to offer a wide range of event planning and other related services to both individual and corporate clients.

We know that if we continue to deliver excellent event planning services, there will be steady flow of income for the organization. Our key sustainability and expansion strategy is to ensure that we only hire competent employees, create a conducive working environment and employee benefits for our staff members.

In the nearest future, we will explore the options of either selling out franchise or expanding our scope beyond Las Vegas – Nevada to other major cities in the United States of America. We know that if we implement our business strategies, we will achieve our business goals and objectives in record time, as well as become a household name .

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in the industry: In Progress

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Top 10 Event Management Business Plan Templates with Examples and Samples (Editable Word Doc, Excel and PDF Included)

Gunjan Gupta

Imagine, for a moment, the glitz and glamour of the 2008 Beijing Olympics opening ceremony. It was a stunning display of culture and technology that captured the world's attention. But what most of us didn't see was the extensive planning and coordination that went into creating this global spectacle. Behind the scenes, a team of dedicated event management professionals meticulously crafted every moment, ensuring that every detail, from the grandest fireworks display to the tiniest costume accessory, was executed flawlessly.

The 2008 Beijing Olympics opening ceremony is a shining example of what the world of event management is all about. It's an industry where dreams become reality, creativity meets precision, and the magic of any event, big or small, takes center stage. If you've ever dreamed of turning your passion for planning and organizing into a thriving business, you're in the right place.

We have created the ultimate Event Management Business Plan Template with 64 meticulously designed slides for you. This template is your roadmap to turning your event management dreams into a flourishing business reality. It includes everything you need to develop a solid business plan template , from market analysis and financial projections to marketing strategies and operational plans.

Let's roll up our sleeves and embark on this exciting journey to create memorable experiences and make your mark in the world of events!

Table of Contents

• Executive Summary
• Company Overview
• Industry Analysis
• Customer Analysis
• Competitive Landscape
• SWOT Analysis
• Operational Plan
• Financial Plan
• Management Summary

1. Executive Summary

The executive summary gives a concise yet engaging overview of your event planning business plan. It provides a snapshot of the crucial components of your plan and should be written last, summarizing key elements such as:

1.1 The Quick Pitch: It includes factors like:  

• Market Overview: This section provides statistical insights into the event planning market, highlighting its size, trends, and potential.
• Opportunity: Detail the opportunities in the event planning industry, such as emerging technologies, the rise of virtual events, and integration possibilities.
• Technology Integration: Discuss how technology plays a pivotal role in your business, covering aspects like event management software and digital tools.
• Virtual Events: Explain your strategy for catering to the virtual event trend, outlining the benefits and services you offer in this domain.

1.2 The Entity: Include essential information about your business entity, such as its name, date of incorporation, initial investment, physical location, web address, target market, and founder's name.

Here is a visual representing all this and more:

Download this

(Want to make your dream event a reality? Access this Event Management Business Plan Template to get started!)

2. Company Overview

Describe your event planning business's specific niche, whether it caters to corporate events, social gatherings or specializes in unique niche events. Clearly outline your target clientele for each category. Also, share the history of your business, explaining when and why it was established, as well as key milestones achieved.

Additionally, ensure your company overview has the following elements:

2.1 Mission and Vision: Outline your long-term objectives and core values that guide your operations.

2.2 Goals and Objectives: Elaborate on your business goals, both short-term and long-term, and present your strategies for achieving them. Clearly define measurable milestones.

2.3 Start-up Summary: Provide a comprehensive summary of the initial costs required to launch your business, including capital investment, equipment purchases, and operational expenses.

2.4 Market Gap and Business Statement: Explain how your business identifies and addresses gaps in the market, emphasizing your unique value proposition. Define your business's core purpose.

2.5 Products and Services Offered: List the range of event planning services and products you offer, including any additional services like catering, decor, entertainment, or technology integration.

2.6 Key Success Factors: Identify and elaborate on the critical factors contributing to your business's success, such as exceptional customer service, innovative offerings, strategic partnerships, and market knowledge.

Take a look at this graphic to know more:

(Excited to kickstart your event planning journey but need a one-pager ? Download our comprehensive business plan template now!)

3. Industry Analysis

The industry analysis section provides a comprehensive overview of the event planning industry, emphasizing the importance of market research.

Key components to include are:

3.1 Market Analysis: Present an in-depth analysis of the event planning market, covering its size, projected growth, and potential opportunities and challenges.

3.2 Market Trends: Discuss current event industry trends, including the prevalence of hybrid events, safety measures, sustainability practices, personalization, etc.

3.3 Major Challenges: Identify and analyze the significant challenges your business encounters, such as rising operational costs, stiff competition, safety, etc.

3.4 Growth Drivers: Highlight the key factors driving growth in the industry, such as technological advancements, corporate event market size, and more.

3.5 Geographical Analysis: Conduct a geographical analysis to determine how local demographics impact your target market and explore opportunities for growth within specific regions.

Observe this sample to help present your event industry analysis like a pro: 

4. Customer Analysis

Customer analysis is a crucial component of your business strategy, as it lays the foundation for understanding your audience and tailoring your offerings to meet their needs effectively.

In this section, we will delve into the key elements of customer analysis, including:

4.1 Target Market

Represent the specific group of individuals or entities you want to serve and consider factors like age, gender, location, income level, and any other relevant demographic data.

4.2 Buyer Persona

These personas are fictional depictions of your ideal customers with names, photos, motivations, and pain points. They humanize your target audience and enable you to personalize your marketing strategies. Thus, create detailed buyer personas for each customer segment for effective marketing.

4.3 Market Sizing

Estimate the size of your target market for business planning and growth. This involves analyzing national market data and local population figures to determine the potential reach of your business.

Get a visual grasp of this concept with the following representation:

5. Competitive Landscape

Delve deeper into your analysis of the competitive environment within the event planning industry. Identify and evaluate direct and indirect competitors to understand your competitive positioning comprehensively.

And don’t forget to include elements like:

5.1 Major Players

Recognize and analyze the major players who significantly impact the market. These prominent competitors often have well-established brands, extensive client networks, and a range of services.

5.2 Attribute-Based Comparison

Performing an attribute-based comparison between your event planning business and direct competitors is essential. This involves a detailed assessment of specific attributes, such as:

• Pricing: Analyze how your pricing strategy compares to that of your competitors. Are you offering competitive rates or premium services?
• Service Offerings: Compare the range of services you provide with those of your competitors. Highlight any unique or specialized services that set you apart.
• Customer Satisfaction: Collect feedback from past clients and compare your customer satisfaction ratings with those of competitors.
• Innovation: Assess your ability to adapt to industry trends and technological advancements compared to your competitors.

Take a visual look at the concept here, but before that, also look at Must-have Event Management Company Profile Templates .

6. SWOT Analysis

The SWOT Analysis is a pivotal component of your business plan, offering a comprehensive examination of your event planning company's internal strengths and weaknesses and external opportunities and threats.

So, make sure you journal it properly, as done in this visual sample by SlideTeam:

7. Marketing Plan

The Marketing Plan section is pivotal for promoting your event management business and reaching your target audience with ease. It also helps grow your business by combining the traditional four Ps: Product, Promotion, Price, and Place.

Additionally, it includes factors like:

7.1 Social Media Implementation Strategy and Promotional Strategies

Detail your social media implementation strategy, outlining how to leverage platforms like Facebook, Instagram, and Twitter to engage with potential clients.

Additionally, describe your promotional strategies, including:

• Sponsored posts and advertisements.
• Collaborations with influencers in the event industry.
• Engaging content creation to showcase your expertise.
• Running targeted online campaigns to reach your desired audience.

7.2 Pricing Strategy

Elaborate on your pricing strategy, which should align with your target market and competitive positioning. Explain how your pricing compares to competitors, emphasizing unique value propositions or pricing structures.

7.3 Sales Funnel

Outline your sales funnel, illustrating your potential client's journey from initial awareness to purchase. Highlight key touchpoints, lead generation strategies, and conversion tactics.

The following image portrays this idea:

8. Operational Plan

Outline the processes and milestones to help you achieve your short and long-term business objectives. Also, provide a detailed roadmap for how your event planning business will operate with the following attributes:

8.1 Business Milestones

Define specific milestones you aim to achieve, such as reaching a certain number of clients, expanding to new markets, or launching new service offerings. Include target dates for these milestones.

8.2 Business Model Canvas

Present your business model canvas and its key components, including customer segments, channels, value propositions, customer relationships, cost structure, and more.

To help you visualize this concept, here's a sample:

9. Financial Plan

The Financial Plan is a critical section that projects the financial performance of your event planning business over the next five years. It offers insights into the following: 

9.1 Financial Assumptions : Explicitly state the assumptions upon which your financial projections are based, such as growth rates, pricing strategies, and market trends.

9.2 Revenue Model and Sales Forecast : Detail your revenue model, including how you generate income, such as event planning fees, commissions, or additional services. Provide a sales forecast that outlines your expected revenue over the projection period.

9.3 Break-even Analysis : Demarcate the point at which your revenue equals your expenditure. This helps identify the minimum level of sales needed to cover costs.

9.4 Projected Profit & Loss Account : Present a projected profit and loss statement showcasing your expected revenue, expenses, and net income over the five years.

9.5 Projected Cash Flow Statement : Outline your projected cash flow statement, highlighting how cash moves in and out of your business. This helps ensure you have sufficient liquidity to cover expenses.

9.6 Projected Balance Sheet : Provide a projected balance sheet, offering a snapshot of your assets, liabilities, and equity at different points in time.

9.7 Scenario Analysis : Evaluate how changes in various factors, such as market conditions or pricing strategies, could impact your financial projections.

9.8 DCF Valuation Analysis : Consider performing a discounted cash flow (DCF) valuation analysis to estimate the present value of future cash flows, aiding in investment decision-making.

Looking for a better understanding of financials? Here is a slide visual to help you out: 

10. Management Summary

Highlight the strengths and expertise of your event planning business's key team members. This section plays a vital role in demonstrating your company's ability to succeed and grow. So, make sure it is well laid out with elements like:

10.1 Team Structure : Describe the organizational structure of your team, including key roles and responsibilities. Emphasize the skills and experience that make your team well-suited for the event planning industry.

10.2 Professional Summary : Provide professional summaries for each key team member, emphasizing their relevant experience, qualifications, and contributions to the business.

10.3 Roles and Responsibilities : Detail each team member's specific roles and responsibilities, illustrating how their expertise contributes to the success of your event planning business.

Here's a visual representation to clarify this:

To Conclude

After an in-depth exploration of this Event Business Plan Template, you're well-equipped to embark on your event planning journey. It's time to download, bring your vision to life, and shine in the world of events.

Your adventure begins here. Let the magic of event management commence!

P.S. Don't forget to grab more design options with 80 slides for your next big event by clicking here !

FAQs on Event Management Business Plan

1. what is an event management business plan.

An event management business plan is a comprehensive document outlining the strategy and details for launching and running an event planning or management company. It typically includes key components such as the company's mission and vision, market analysis, target audience identification, services offered, marketing and sales strategies, financial projections, and operational plans. This plan serves as a roadmap for entrepreneurs and potential investors, guiding them in understanding the business's goals, competitive landscape, and potential challenges. A well-crafted event management business plan is essential for securing financing, attracting clients, and effectively managing the business for success in the event planning industry.

2. How do you write an event management business plan?

Follow these steps to write an event management business plan: 

• Begin with an executive summary outlining your business concept and goals.
• Describe your event management company, its mission, and vision.
• Identify your target audience and competitors by conducting market research.
• Define your services, including event planning, coordination, and any specialized offerings.
• Create a marketing strategy to reach potential clients.
• Develop a pricing structure and revenue projections.
• Outline your team's qualifications and roles.
• Detail your operational plan, including logistics and vendor relationships.
• Address financial aspects like startup costs, funding sources, and financial projections.
• Include a risk analysis and contingency plan.
• Conclude with a concise summary of the plan's key points.

3. Is event management a profitable business?

Yes, event management can be a profitable business. It involves planning and executing various events, such as weddings, corporate gatherings, and conferences. With effective marketing, good client relationships, and exceptional organizational skills, event managers can generate substantial income. The profitability depends on factors like experience, reputation, and market demand, making it a potentially lucrative venture.

4. What are the 7 stages in an event management planning?

Event management planning typically involves the following seven stages:

• Conceptualization: Define the event's purpose, objectives, and target audience.
• Research and Planning: Gather information, set goals, and create a detailed plan, including budget and timeline.
• Venue Selection: Choose a suitable location based on event requirements and logistics.
• Supplier Coordination: Secure vendors for catering, decor, audiovisual, and other services.
• Promotion and Marketing: Develop a marketing strategy to promote the event and reach the intended audience.
• Execution: Manage logistics, coordinate activities, and ensure everything runs smoothly on the event day.
• Post-Event Evaluation: Assess the event's success, gather feedback, and analyze the results for future improvements.

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Event Planning Business Plan Template [Updated 2024]

Event Planning Business Plan Template

If you want to start an Event Planning business or expand your current Event Planning or Event Management business, you need a business plan.

The following Event Planning business plan template gives you the key elements to include in a winning event planner business plan or event management business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of a free Event Planning business plan template:

Event Business Plan Template I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Event Planning Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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How to Start an Event Management Company: Business Plan Template

Every new business start-up needs a business plan. Without one, it’s easy to lose focus and you may find it difficult to attract investors, so it’s important to sit down to write one. The good news is that writing a business plan doesn’t have to be a difficult task. Chances are you’ve already got most of the information you need, and all that’s left to do is put pen to paper. 

In this article, we will explain what a business plan is and why you need one if you’re looking to start an event management company. We will also cover what you should include in a business plan for events management and provide you with a free, downloadable template that you can adapt and use for starting your business.

What is a Business Plan?

When first looking into how to start an event management company, it’s very likely that you were advised to write a business plan.

A business plan is simply a short document that sets out your event management company’s objectives. It helps you and your potential investors to clearly see what the business’ aims are (both financial and non-financial) and details how you’re going to ensure you achieve these goals.

What is Event Management?

Event management involves planning and organising a wide range of events, from a brand’s new product launch, to a client’s birthday party. Rather than planning an event themselves, an individual, corporation, organisation or brand will hire an event management business to take on this responsibility for them. That business will then manage every aspect of the event, from planning to execution and evaluation. 

Some of the key responsibilities involved in managing an event are: 

• Learning about the client and what they want from their event. 
• Identifying the target audience. 
• Coming up with an event concept or theme. 
• Organising guest lists, menus, seating and transport. 
• Organising a venue based on the client’s needs. 
• Hiring staff, including hospitality and entertainment.
• Arranging guests, such as guest speakers.
• Creating event schedules. 

Event managers must be excellent communicators, with lots of creativity, as well as having organisation and problem solving skills to ensure events run smoothly and exceed the client’s expectations.

Looking to Learn More?

Our Starting a Business course explains how to successfully start your own business. It teaches you how to write a professional business plan and familiarises you with the legalities and regulations associated with starting a business. text.

Why Do You Need a Business Plan?

Any new business needs funding, staff and publicity to get off the ground and stand out from the competition. Writing up a business plan is a fundamental step toward achieving this. 

A business plan will clearly set out to potential investors why your business is going to be successful and, ultimately, why they should invest in you. The more they invest, the more staff you can hire to help build your business.

Additionally, event management companies need lots of resources to make events run smoothly, such as technology and transport, and these should all be factored into the business plan.

You may also decide at this point to specify what kind of events you want your business to plan, the types of client you will be working with and exactly what services your business will offer. By being specific, you are communicating to investors that you have a clear view of what you think your business will achieve. This can also help you determine branding and marketing strategies to appeal to your target market. 

It’s important to outline your marketing strategy in your business plan. Event management is a highly competitive industry, meaning you need to optimise marketing and publicity as quickly as possible in order to create publicity and distinguish yourself from your competitors. 

Most importantly, having a business plan will keep you on track. When you’re starting out with a new business, it can be easy to become overwhelmed with all the possible directions you could take your business in. Your business plan will help focus your direction and ensure that you stay on track with your business goals, helping you avoid wasting valuable time and money.

What to Include in a Business Plan for Event Management

A business plan doesn’t need to be a long or complicated document. For a small event planning company, a side or two of A4 paper will suffice. Your aim is simply to write down all the key information about your business in a clear, logical order. 

The topics to include in your event management company business plan are: 

• The name, address and contact details for your business.
• Information on the management of the business.
• Your company’s Mission Statement : a sentence summarising the overall aim of your company. 
• Your start-up costs : do you need to buy any equipment or hire transport? Do you need to pay anyone a wage? Have you got insurance? 
• Your business objectives: what will you sell and who is your target customer? 
• The everyday costs of the business : how much will you spend on a weekly or monthly basis? Include all overheads and outgoing costs, such as wages and petrol. 
• Funding and financial projections : where do you plan to get the money from to start the business? What are your projected profits/losses for the next month, year, two years, etc.? How will you maintain the cash flow? 
• Where you will operate from : include where you will be based, plus information on any overhead costs associated with the business premises. 
• What will be the business’ operating hours? Will you work on the business full-time? What will your working hours be? 
• Does your business have any local competition? What is your unique selling point (USP) that makes you stand out from the crowd? 
• Your pricing strategy : what are you going to charge for your service? Will you charge per event or per head?
• How will you be paid for your service? Do you plan to issue invoices, ask for a deposit or ask people to pay in full upfront?

Download an Event Management Business Plan PDF Template

To get started, simply download our free, one page business plan template using the button below. This template is just a guide, so feel free to add your own headings on a second page to ensure that all information relevant to your business is recorded in one place. 

Starting up any new business will come with challenges but by having a clear and concise business plan in place from the start, you are putting yourself in the best position to achieve future success for your events management business.

Further Resources:

• Starting a Business With No Money: Making Things Work Without A* Finances
• What’s the Difference Between Trade Marks, Copyrights, Patents and Trade Secrets? 
• 10 Elements to Consider When Organising a Corporate Event
• 42 Tips for Producing a Memorable Small Business Event
• Project Management Quiz
• Business Essentials Courses

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Event management business plan template + PDF

This guide presents an advanced AI Business Plan Generator template, meticulously crafted for entrepreneurs eager to start or grow their event management business. It's important to recognize that the names and financial projections featured in this example are entirely fictitious, designed purely to illustrate the process of strategic planning. These instances are thoughtfully created to demonstrate how you can customize your own AI-generated Event Management Business Plan to overcome specific obstacles and capitalize on opportunities within your event management venture.

To facilitate tailor-made solutions, we provide an 'Event Management Business Plan PDF' for download. This document is crucial for entrepreneurs dedicated to crafting a persuasive and effective strategy for launching or expanding their event management business. The 'AI Business Plan Generator' acts as an exhaustive resource, providing profound insights into the event management industry. It arms you with the essential tools for skillfully managing and developing your event management business, leveraging AI for unparalleled strategic planning.

Event management business plan

How this event planning business plan sample was created.

Create your personalized event management business plan effortlessly with our AI Business Plan Generator. Simply click 'Generate your business plan' and answer a series of targeted questions about your event management project. Our sophisticated AI technology will analyze your responses to develop a business plan that aligns perfectly with your event management company's objectives and requirements. This efficient and swift process is completed in just 5-10 minutes, producing a detailed and structured plan. Our platform enables you to customize and fine-tune your plan, ensuring it accurately represents your unique vision for your event management business. Once finalized, your plan is ready for download, offering a clear and comprehensive guide for launching and growing your event management enterprise. Utilize our AI business plan generator, specially designed for event management ventures, to boost your strategic planning.

Generate your custom event management business plan in minutes!

Event management business plan sample, executive summary, business description, market research and analysis, swot analysis.

• Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

Eventique Event Management LLC, headquartered in the bustling and vibrant cultural hub of Miami, Florida, stands at the forefront of the event management industry, offering unparalleled service excellence – from expertly executed corporate gatherings to enchantingly designed weddings and bespoke private events. Our mission is to ensure that every occasion we curate becomes an extraordinary and memorable experience, reflecting our clientele's unique aspirations and surpassing their expectations.

With the guidance and expertise of our CEO and Founder, Alex Johnson, and the support of a handpicked management team, Eventique has carved out a niche for itself as a company that couples tradition with innovation, promise with delivery, and dreams with reality. Our dedication to brilliance is reflected in the rich tapestry of personalized services we offer, including strategic event planning, coordination, and comprehensive on-site management. We are poised to capitalize on Miami's advantageous position as a destination for both international and local events, a factor that greatly amplifies our growth prospects.

Analyzed market trends underscore the potential for Eventique's continued expansion. Our target market encompasses an eclectic, yet lucrative mix of corporate entities, couples, and various organizations – a demographic that spans age groups and economic strata, each seeking unique and customizable event experiences. As the event industry rebounds post-pandemic with heightened demand for personalized events, we at Eventique have aligned our services to cater to the evolving trend of hybrid models integrating virtual components that broaden event reach and participation.

As part of our competitive landscape, our main rivals – Spectacle Events, Premier Planners, and Moments to Memories Event Co. – each hold their ground through a variety of strengths; however, they also possess weaknesses which Eventique strategically plans to capitalize on. Through our extensive suite of services, strong vendor relationships, and an unmatched approach to customer service, we have established a formula that has not only retained customers but also has vigorously driven referrals, boosting our market share.

Our organizational structure is designed for agility, ensuring responsive and quality service. Our core team comprises Alex Johnson, whose strategic direction has charted our course; Samantha Reed, our Creative Director, who brings a decade of innovative design experience; Michael Clarke, the CFO, who fortifies our financial fortitude; Emily Turner, Head of Operations, pivotal in operational excellence; and Ryan Brooks, our Marketing Director, who shapes our market narrative. Each member is an embodiment of expertise and passion, essential drivers for our company's success.

Addressing staffing, Eventique plans to expand its team with additional planners and sales associates while investing in ongoing training and competitive remuneration packages to nurture talent and dedication. Human resources policies centring around employee engagement and retention are a cornerstone of our strategy, ensuring that as our staff grows, so does their affinity with our brand and philosophy.

Financial projections for Eventique are robust, with an anticipated revenue growth from $500,000 in year one to $1.3 million by year five, accompanied by a tantalizing net profit margin ascent from 10% to a remarkable 20%. These numbers are grounded firmly in realistic sales forecasts, conservative fiscal policies, and a diligent break-even analysis. Assumptions underpinning these projections include a stable economic environment and a continuation of Miami's burgeoning position as an events hotspot.

In consideration of risks, Eventique is not without challenges. Market fluctuations, operational hiccups, financial volatilities, and legal hurdles await, yet our comprehensive risk analysis and mitigation strategies stand ready. By committing to strong relationships with trusted vendors, diving into diversified revenue streams, and maintaining impeccable legal and insurance standing, we are confident in our ability to weather storms and seize opportunities.

As we look to consolidate our presence in the event management arena, Eventique Event Management LLC exemplifies the virtues of foresight, creativity, and client dedication – principles that have and will continue to guide our ambitious journey towards becoming an elite name in the event planning industry. Our executive summary is not merely a reflection of our past accomplishments but a statement of intent, a declaration of the triumphs that lie ahead.

Event planning business plan

Eventique Event Management LLC is a burgeoning enterprise in the vibrant city of Miami, Florida, part of the dynamic and ever-evolving event management industry. The company specializes in a full range of event planning services, organizing everything from corporate conferences to unforgettable weddings, and tailor-made private celebrations. With the scenic backdrop of Miami’s pristine beaches and modern urban spaces, Eventique prides itself on creating extraordinary events that resonate with their clients' vision and surpass their expectations.

The company was established with the intent to fill a gap in the event planning market for high-quality, integrated event services. The founders recognized early on that whether it was a couple dreaming of a picture-perfect wedding, a corporation organizing a pivotal conference, or a charity hosting a gala affair, there was an acute need for an event organizer who could offer impeccable service from conception to execution. In response to this need, Eventique Event Management LLC was born. The business's founding was driven by passion and expertise, spearheaded by individuals deeply entrenched in the event planning sector. Over time, the company’s consistent dedication to excellence has positioned it as a growing contender in the Miami event landscape.

The mission statement of Eventique Event Management reflects its core ethos: "To create extraordinary events with eloquent service and innovative design. It is our mission to ensure that each one of our clients' special moments becomes an unforgettable celebration that will be treasured for a lifetime." This mission captures the company's commitment to not only meeting but also exceeding client expectations, ensuring unique and memorable experiences.

Eventique Event Management is structured as a Limited Liability Company (LLC). This legal structure provides individual protection to the owners from personal liability while offering operational flexibility and pass-through taxation. It also embodies the company’s forward-thinking strategy, as it allows Eventique to scale seamlessly and adapt to market changes swiftly.

In looking at the long-term potential of Eventique Event Management, several factors contribute to its promising outlook. Miami's reputation as an international hub for art, culture, and business continues to burgeon, offering fertile ground for events ranging from industry conventions to cultural festivals and private soirées. With this backdrop, Eventique is poised for strategic expansion into various market segments, making the most of a city that serves as a destination for both domestic and international event clientele.

Moreover, the company's broad spectrum of services positions it not only as an event planner but as a comprehensive event management partner, able to cater to an event’s every need, which is critical to long-term success and client satisfaction. With an increasing trend toward experiential events and a personalized touch, Eventique's dedication to crafting singular experiences that reflect the unique desires of its clients assures its continued relevance in the marketplace.

The company's focus on maintaining strong vendor networks and utilizing cutting-edge technology in event planning and execution ensures efficiency and adaptability. Additionally, Eventique Event Management is making strides to embrace sustainability—a move that aligns with global trends and adds to its competitive edge.

In summary, Eventique Event Management LLC is more than just an event planning company. It is a company characterized by vision, versatility, and the relentless pursuit of excellence. With robust foundational values, a clear strategic direction, and a commitment to growth and innovation, Eventique's future in the event management industry is bright, filled with the possibility of becoming a leading player in Miami and beyond. With its finger on the pulse of contemporary trends and an experienced leadership team at the helm, Eventique Event Management is on a trajectory to redefine the event planning experience, setting new standards within the industry.

The event management industry is characterized by its ability to adapt and respond to changing demands and patterns within the global economic and social landscapes. With recent trends showing an increasing demand for bespoke, unique experiences that are shared on social media, the industry has seen a shift towards more personalized and technology-integrated events. The size and growth rate of the event management sector have been historically steady, with accelerated growth predicted post-pandemic as in-person gatherings resume in force. Pre-COVID-19, the industry was estimated to grow at a Compound Annual Growth Rate (CAGR) of 11.2% from 2020 to 2027, according to Allied Market Research.

Eventique Event Management’s primary target market comprises corporate clients who require conferences, workshops and corporate retreats, as well as couples planning weddings, and other individuals or organizations desiring to host private events or parties. The market segments we cater to demonstrate considerable variability in demographics, ranging from young adults in the 25-35 age bracket primarily engaging in wedding festivities, to middle-aged professionals seeking corporate event planning services. Demographic factors such as income, lifestyle, and professional status influence the type of events requested. Miami's metropolitan status and culturally diverse population present a substantial target market with a notable size and growth potential, reflecting broader economic growth and the resurgence of events post-pandemic.

The market needs and demands within the event management industry are multifaceted. Clients are seeking professional, stress-free solutions for their event planning needs that ensure efficiency, innovation, and memorable experiences. Quality of service is particularly emphasized, with a focus on customization, attention to detail, and a high level of customer service. Additionally, with the growing influence of digital platforms, clients increasingly require that events are social-media ready and tech-friendly.

Analyzing market trends and patterns, there has been a notable upsurge in sustainable event practices, where clients express preferences for eco-friendly options. Digital integration continues to be a growing trend, with virtual event components becoming more common to reach broader audiences. Hybrid events are also emerging, combining in-person and virtual elements. The penchant for experiential events, wherein an event is an immersive experience rather than a passive occasion, is also reshaping the industry.

Competitor analysis reveals that "Spectacle Events" holds a significant market share and is known for its large-scale, high-profile corporate events. Their strengths lie in their extensive network of corporate clients and robust vendor partnerships. However, their weakness is a lesser focus on private and social events, and a one-size-fits-all approach. "Premier Planners" focuses on luxury weddings and bespoke social occasions, with a strong brand presence and high customer service ratings. However, their high price points and specialized niche may limit their market appeal. "Moments to Memories Event Co." is a smaller, locally-focused competitor with a personalized touch, but they lack the capacity and resources for larger, more complex events.

Potential barriers to entry include the high initial costs of establishing a brand presence in a market with well-entrenched competitors. Networking and building a portfolio can be time-intensive, requiring sustained marketing efforts. Access to reliable vendors and venues is crucial, and newcomers must build these relationships from the ground up. Additionally, economies of scale can be a barrier, as established firms are able to negotiate better rates for services due to their volume of business, something that new entrants might struggle to match immediately.

In conclusion, Eventique Event Management operates within a competitive and evolving event management industry that demands innovation, adaptability, and a deep understanding of changing market needs. The target market presents ample opportunities for growth, with trends indicating an inclination towards personalized, technology-integrated events that cater to varied demographics. By maintaining an acute awareness of competitor strengths and weaknesses and by navigating potential barriers with strategic marketing and operational excellence, the company is well-positioned for success in the thriving Miami event scene.

Event planning business plan template

Organizational structure and management.

Eventique Event Management LLC operates with a hierarchical yet flexible organizational structure designed to maximize efficiency and foster a collaborative working environment. At the top of the hierarchy is the CEO, followed by divisional directors who oversee various departments, including creative design, operations, finance, and marketing. Beneath the directors are managers and coordinators who handle day-to-day activities specific to their respective areas. The structure is visually represented in an organizational chart, allowing for clear lines of responsibility and communication flow.

The management team comprises highly skilled professionals with extensive industry experience. Alex Johnson, the CEO and Founder, brings over 15 years of industry experience and holds an MBA in Event Management. His strategic vision and leadership have been paramount in guiding the company's growth. Samantha Reed, the Creative Director, utilizes her Bachelor's in Design and 10 years of experience to lead the creative aspects, ensuring each event is both innovative and reflective of the client's vision. Michael Clarke, our CFO with a MSc in Finance and CPA certification, oversees financial operations with 12 years of experience, ensuring fiscal health and regulatory compliance. Emily Turner, having a Bachelor’s in Business Administration and 8 years in the field, manages as Head of Operations, making sure that each event runs smoothly. Lastly, Ryan Brooks, with his Master's in Marketing and event marketing background, spearheads the marketing department to build the company's brand and attract new clientele.

As Eventique Event Management continues to grow, staffing needs are projected to evolve. Currently, a core team of full-time staff is complemented by part-time and contract professionals who are engaged as required by the scale of events being managed. In the foreseeable future, we anticipate hiring additional event planners and coordinators, an administrative assistant to bolster support services, and a sales team dedicated to expanding our clientele. Talent acquisition will focus on industry expertise, customer service excellence, and a passion for event management.

Human resources policies and practices at Eventique Event Management involve comprehensive onboarding and ongoing training programs designed to ensure staff is well-versed in the latest industry trends and company standards. We foster a culture that values hard work, creativity, continuous improvement, and team collaboration. Employee performance is regularly reviewed, with clear pathways for progression and professional development. The company takes pride in offering competitive compensation and benefits packages to attract and retain top talent.

In addition to our robust internal team, Eventique engages with a network of external advisors and consultants. These experts specialize in areas such as legal affairs, risk management, and international event trends, providing insights that help navigate complex challenges and keep the company on the cusp of industry innovation.

To conclude, Eventique Event Management LLC's organizational structure and management serve as the backbone for delivering superior event experiences. The interplay between a grounded hierarchy and a fluid communication system allows for both solid direction and the adaptability necessary in the dynamic event management sector. With a vigilant eye on strategic human resource practices and an understanding of our staffing needs as we scale, Eventique is positioned for sustainable growth. Moreover, the external advisors ensure ongoing refinement of our strategies and operations, securing our competitive standing in the bustling Miami event scene.

Event planning business plan sample

Eventique Event Management LLC offers a comprehensive suite of event planning and management services. Our portfolio extends to a wide range of activities, including but not limited to corporate conferences, workshops, weddings, charity galas, private parties, and other special occasions that require meticulous planning and exceptional execution. Each service package is customized based on client requirements, wrapped in Eventique's signature style of creative and efficient event management.

Our services encompass the initial conceptualization of the event, detailing the theme, scope, and structure that align best with our clients' objectives. This includes venue selection facilitated by our wide-ranging connections with premium and unique event spaces. Beyond space selection, our event design and decoration services are unparalleled, transforming spaces into bespoke environments that reflect the theme and ambiance requested by the client. Catering management is another vital component, ensuring that all culinary requirements are met, from menu creation to service execution, satisfying a diversity of tastes and dietary restrictions. To complete the experiential atmosphere, we curate entertainment options, booking artists and performances that resonate with the event's purpose and guest expectations. Furthermore, our meticulous on-site logistics management guarantees smooth operational flow, addressing any real-time adjustments necessary for the event's success.

Our unique selling points lie in our detail-oriented, client-centric approach and our ability to integrate innovation with tradition in our event designs. The competitive advantage is solidified through our network of industry-leading vendors, our ability to negotiate favorable terms, and our access to some of the most sought-after venues in Miami, enabling us to offer exclusive event experiences.

Currently, Eventique Event Management is at a mature development stage. We have established a robust client base and a reputation for delivering on our promises. Moving forward, our plans encompass expanding our services to include virtual and hybrid events, tapping into new technologies that enhance guest interaction and participation.

In terms of intellectual property, Eventique Event Management has trademarked its name, asserting its unique identity in the marketplace. While we do not hold patents, as our business is service-oriented, we have copyrighted numerous original event themes and designs, protecting our creative assets and ensuring that our clients receive unique experiences that cannot be duplicated elsewhere.

The production process for our events is meticulously crafted, beginning with client consultation and ideation, followed by thorough planning involving timeline management, budgeting, and logistics. We maintain a hands-on approach throughout the execution phase, ensuring that each event component aligns precisely with the predetermined plan. This process is supported by state-of-the-art project management tools and software that enhance collaboration and efficiency within our team and with our external partners.

Our suppliers are an integral part of our service delivery, and we have cultivated strong relationships with a network of reputable vendors, including caterers, decorators, AV suppliers, and entertainers. We continually assess our suppliers based on performance, commitment to quality, reliability, and cost-effectiveness to ensure they align with our high standards and client expectations.

In summary, Eventique Event Management LLC's array of products and services caters seamlessly to a wide market segment, with each offering encapsulating our commitment to excellence, originality, and client satisfaction. We hold competitive advantages that place us at the forefront of the event management industry, and we ensure protection of our unique creative concepts through intellectual property rights. As we look to the future, our goal is to innovate and evolve, broadening our service portfolio and cementing our role as an industry leader.

Eventique Event Management LLC has crafted a multifaceted marketing and sales strategy designed to effectively reach our target market segments: corporate clients, couples planning weddings, and individuals or organizations seeking bespoke event services. Our strategy aims to highlight our unparalleled service, creativity, and ability to create memorable experiences.

Our marketing strategy combines both traditional and digital approaches. Digitally, we will leverage our user-friendly website with strong SEO practices to attract organic traffic, implement a content marketing strategy to establish ourselves as thought leaders, and engage audiences through compelling blog posts, expert articles, and event showcases. Social media channels, including Facebook, Instagram, and LinkedIn, will be utilized for targeted ad campaigns, interactive content, and fostering community engagement with our brand. Email marketing will support our digital efforts, providing subscribers with exclusive offers, event planning tips, and company updates.

In terms of sales strategy, the focus will be on building relationships with potential clients through personalized interaction. Our sales team will conduct consultations and meetings, leveraging CRM tools to track leads and nurture client relationships. We will respond to event inquiries with customized proposals that detail our services, unique offerings, and competitive pricing. Post-sale, the team will follow up to ensure satisfaction, seeking testimonials and referrals to strengthen our reputation.

Pricing strategy is based on competitive analysis and value perception. We offer tiered pricing packages, allowing clients to choose a level of service that aligns with their budget and needs, ensuring transparency and flexibility. Custom quotations based on event complexity give clients personalized options, reinforcing our dedication to providing tailored services. Introductory discounts for first-time clients and seasonal promotions for specific event types will entice trial and repeated purchase.

Distribution channels for our services are direct to consumer, with our experienced planners serving as the main contact point for clients. This direct interaction is vital for understanding client needs and delivering customized services. With the emerging shift to virtual events, we will also facilitate online event management and distribution, providing clients with access to wider audiences.

Promotional and advertising plans include strategic partnerships, such as joint ventures with local businesses and vendors, offering mutual referrals. We will also place ads in industry magazines, local business directories, and on websites frequented by our target demographics. Participation in trade shows, bridal expos, and local chamber of commerce events will further promote our brand. We will adopt a robust public relations approach, seeking opportunities for media coverage of high-profile events we manage.

In terms of customer service, Eventique Event Management LLC is deeply committed to exceeding client expectations. Our policies center on responsiveness, attention to detail, and a customized approach. We guarantee prompt and professional communication, with an emphasis on listening and adapting to client feedback. To ensure continued quality improvement, we collect post-event feedback, offering resolution to any concerns raised. Our ultimate goal is to turn each client into a lifelong advocate for our brand.

Overall, our marketing and sales strategy supports Eventique Event Management's business objectives, aligns with our brand values, and caters to the needs and preferences of our target market. By employing a blend of marketing tools and sales tactics, alongside a strong customer service ethos, we aim to expand our client base, increase revenues, and bolster our reputation as a leading event management company in the vibrant city of Miami.

Event management plan template

Eventique Event Management LLC’s operations plan encompasses the comprehensive workflow and processes necessary for the successful planning, execution, and management of events. Our operational workflow details how we deliver superior service while maintaining efficiency and client satisfaction.

Daily operations within the business are structured around client consultations, event design, vendor coordination, and logistic management. Each day begins with a team briefing to discuss the status of current projects, any immediate client needs, and to distribute tasks aligned with our event schedules. Our project management software provides the backbone for scheduling, task management, and communication, ensuring all team members are synchronized and informed of upcoming deadlines and client updates.

Our service delivery process is contingent on adaptability and a client-centric approach, ensuring each event is tailormade to specific client visions. From initial contact, a dedicated event planner works with the client to understand their objectives, theme, and preferences. Following this, a proposal is crafted, outlining the conceptual design, suggested vendors, and a comprehensive quote. Upon acceptance, we move into the meticulous planning phase, where every detail - from invitations to event breakdown - is organized and overseen by our team. Regular client updates and collaborative meetings are integral to ensuring that the event vision is translated into reality.

Quality control measures are rigorously applied at each stage of the service delivery. We ensure that all vendor services meet our high standards through a vetting process, performance reviews, and continuous feedback loops. Every aspect of the event, from food quality to the functionality of technical equipment, is checked against our stringent criteria. Additionally, we perform regular training sessions for our staff to maintain a high level of service and to stay updated on industry best practices.

Inventory management primarily relates to the upkeep and handling of event supplies we own, such as decoration items or AV equipment. An inventory control system tracks these assets, monitoring their location, condition, and availability. This system is pivotal for ensuring that we have all the required materials at hand for each event and can plan for their replenishment or upgrade as necessary.

Supply chain management is a critical function, involving the coordination with various vendors and service providers. Our approach is rooted in creating mutually beneficial relationships, negotiating favorable terms, and ensuring redundancy to mitigate risks. We establish clear communication channels and expectations with our suppliers, making certain that they are aligned with our event schedules and quality standards.

Eventique Event Management's facilities needs include an office space for planning and administration, a storage area for inventory, and a meeting space for client consultations. Our office is equipped with advanced IT infrastructure to support seamless virtual and physical collaboration. Equipment needs span from office supplies to advanced planning software and communication tools that enable a high level of service delivery, such as digital walkthroughs and event simulations.

In summary, the operations plan for Eventique Event Management LLC is designed to ensure seamless planning and delivery of events that exceed client expectations. Through effective daily workflow management, a rigorous approach to quality control, strategic inventory and supply chain management, and appropriate facilities and equipment, we uphold an operational standard that supports our reputation as a premier event management service in Miami. The operations framework is conceived to allow for scalability and agility, ensuring that Eventique can adapt swiftly to changes in scale or scope of events, market dynamics, and the evolving needs of our clients.

Eventique Event Management LLC's financial projections are developed with cautious optimism, considering the potential of the Miami event management market while accounting for the risks and variables inherent to the industry. These projections form a roadmap for the business's anticipated financial trajectory over the next 3-5 years.

Our sales forecast is grounded in careful market analysis and the established growth trend of our clientele base. We are forecasting a revenue of $500,000 in year one, with a conservative estimate of a 10% increase in sales annually. This takes into account our strategies for market expansion and service diversification, including tapping into virtual and hybrid event planning. The sales forecast assumes steady growth in our corporate client segment, a continued high demand for weddings, and an increase in private events as economic conditions normalize post-pandemic.

The profit and loss projection reveals a first-year net profit margin of 10%, expected to improve annually to 20% by year five. The improvement will result from economies of scale, improving operation efficiencies, and the maturation of our brand presence which will allow for premium pricing. Operating expenses, including staffing costs, marketing, office lease, and insurance, will be meticulously managed to ensure they scale proportionately with revenue growth.

Cash flow projections take into account our sales forecast and the expected timing of customer payments, balanced against anticipated operational expenses and capital expenditures. It is predicted that cash flow will maintain a positive trajectory, with more considerable cash reserves accumulating as Eventique expands. These reserves will provide the financial buffer to invest in new opportunities, technologies, and potentially a strategic reserve to buffer against market fluctuations.

The balance sheet projection demonstrates the expected growth in company assets, including increases in cash, inventory, and potentially property and equipment as the company invests in its operational capacities. Corresponding liabilities, primarily comprising accounts payable to vendors and any potential loans, are expected to maintain consistent ratios in relation to assets. Eventique’s equity is projected to increase as retained earnings bolster the company’s financial position.

The break-even analysis shows that Eventique will need to secure a specific number of events at an average cost per event to cover its operational expenses. The analysis indicates that our break-even point will occur within the first year of operation, assuming we maintain cost control measures and hit projected sales targets. This analysis is crucial for setting realistic sales goals and pricing structures.

Underlying these financial projections are several assumptions and considerations. We assume a stable economic environment in Miami, with continued growth in both corporate and private events. It is anticipated that there will be no significant changes in the competitive landscape that could adversely affect our market share. The projections also consider the potential for increased demand for our services as the trend for memorable, experiential events continues to grow. Our assumptions are also based on maintaining a robust supplier network and having access to reliable vendors whose costs and services remain consistent with our expectations.

In summary, Eventique Event Management LLC’s financial projections reflect a prudent yet ambitious plan for growth, market penetration, and profitability. Keen attention will be paid to monitoring financial performance against these projections, allowing for agile adjustments to our business strategy to address real-time market conditions and opportunities. These projections serve as a powerful tool for setting internal financial targets and milestones and as a reliable indicator for potential investors or financial institutions of the company’s expected performance.

Event management planning template

The Eventique Event Management LLC risk analysis delineates the recognition of various risks that could impact our business operations and outlines mitigation strategies, contingency plans, as well as insurance and legal considerations crucial for the comprehensive management of these potential risks.

Identification of Potential Risks:

Market Risks: Changes in consumer preferences, economic downturns, and increased competition pose significant risks to our market share and profitability. Technological advancements can also shift the competitive landscape and event management practices, potentially rendering current offerings less attractive.

Operational Risks: These include vendor non-performance, critical staff turnover, and event execution challenges that could harm our reputation and operational effectiveness. Unforeseen incidents such as accidents or property damage during events also constitute operational risks.

Financial Risks: Cash flow inconsistencies, unexpected increases in operating costs, and potential debt financing implications pose considerable financial risks. An inability to adhere to financial projections can result in resource shortfalls and constrain growth opportunities.

Legal and Compliance Risks: These involve potential breaches of contract, infringement on intellectual property, liability claims, and changes in industry-specific regulations that could result in financial losses or reputational harm.

Risk Mitigation Strategies:

Market Risks: To mitigate these risks, we will conduct continuous market research to stay abreast of trends and consumer behaviors. Diversification of service offerings and exploring niche markets can reduce dependency on market segments prone to volatility. Strategic marketing initiatives will be put in place to strengthen brand presence and loyalty.

Operational Risks: Our approach includes maintaining a robust network of reliable vendors and implementing stringent selection criteria, backed by contractual agreements with clear performance expectations. A well-curated human resources strategy with competitive compensation and professional development will aid in staff retention and performance. For event execution, rigorous planning and staff training will be in place to manage on-site operations efficiently.

Financial Risks: These will be mitigated through prudent financial management, including regular cash flow monitoring, maintaining a reserve fund, and following conservative budgeting practices. A focus on creditworthiness and diversified revenue streams can also buffer against financial volatility.

Legal and Compliance Risks: Regular reviews of legal contracts and compliance obligations will be conducted, and we will seek counsel with legal advisors to manage intellectual property and contractual risk. Adequate insurance will be maintained to protect against liability claims and to ensure business continuity.

Contingency Plans:

Market Risks: If faced with adverse market conditions, we will adjust our marketing campaigns to target more recession-proof sectors and evaluate our service offerings to reflect current demands. We will also have plans to pivot our focus towards emerging event formats such as virtual events.

Operational Risks: Contingency plans for vendor non-performance include maintaining relationships with backup vendors. A formal succession plan will address critical staff turnover. Moreover, we will have detailed emergency procedures for event execution to respond effectively to unplanned incidents.

Financial Risks: In case of revenue shortfalls, we would implement cost-cutting measures, prioritize core business activities, and explore alternative financing options. Diverse portfolio services with variable pricing will also allow flexibility in adapting to financial pressures.

Legal and Compliance Risks: Retaining specialized legal advisors for industry compliance monitoring and having a crisis management protocol in place for legal disputes are part of our contingency planning.

Insurance and Legal Considerations:

Eventique Event Management LLC will maintain comprehensive insurance coverage, including general liability, professional indemnity, workers' compensation, and property insurance for inventory and equipment. Additionally, our contracts will all include indemnity clauses and will be drafted in consultation with legal experts to minimize exposure to legal risks.

In sum, through proactive risk identification and the implementation of robust mitigation and contingency strategies, along with maintaining the appropriate insurance coverage and legal counsel, Eventique Event Management LLC plans to navigate the uncertainties of the event management industry and ensure sustained business growth and resilience.

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Event Planning Business Plan Sample

JAN.15, 2018

Event planning business plan for starting your own agency

Are you thinking about starting an event planning business ? Well, if you have what it takes to properly plan and manage an event, you can certainly jump in this field. The biggest benefit of starting this business plan event planner is that it requires the least capital investment as compared to many other businesses. You can start a business plan for an event planner in a small office with a small team and a little inventory comprising of mostly office and stationery products.

Secondly, a  business plan for an event planner starts yielding a profit as soon as it is launched as compared to most of the businesses which need months or even years to yield the desired rate of return. Another important aspect is that, unlike other businesses, an event planning business has the least amount of risk associated with it provided that you plan and market it successfully.

So before you move on to starting this venture, you will have to prepare a comprehensive event management business plan which will establish the basis of your company’s future operations and decisions. If you are wondering how to write a business plan for event planning then here we are providing you the event management business plan company business startup named ‘Godi Events’.

Executive Summary

2.1 the business.

Godi Events will be a bonded, insured and licensed event management business plan , located in the Manhattan borough of the New York City. We aim to serve the nearby residential community and the corporate sector of Manhattan by proving them the best services for managing their important and memorable events of life.

Godi Events will be owned and operated by Anna Godi. Anna has been associated with the hospitality industry for more than 6 years. She has been working at executive positions in various event planning companies and premium brands throughout the United States to create memorable and unique events. She wanted to establish a name for herself in this industry that’s why she thought, ‘why not starting my own event planning business ’? Hence, she decided to start this venture.

2.2 Management

The main office of Godi Events will be located in Manhattan borough of the New York City. A 200 square feet office has already been acquired on lease in the center of the main commercial district of downtown Manhattan. Anna will manage the overall operations of the company while she will be assisted by some of her friends for the startup.

The success of a startup heavily depends on its staff and management. Likewise, management will play a great role in making this venture successful, so make sure to plan it before thinking about how to start a business in event planning .

2.3 Customers

Our target market is the corporate sector located in the Central Business District of the Manhattan and the community living nearby at the 10 minutes’ drive from our office. This residential community will need our services for planning and managing their weddings, birthdays, anniversaries, and parties. On the other hand, companies and businesses also need to organize work sessions, retreats, team meetings, seminars, workshops, and conferences multiple times in a year.

Our biggest competitive edge over other competitors will be our mobile app business plan which can be used for online booking, selection of food plans and venues, making payments and much more. We have strategically built this app to facilitate the ever-busy working class of the society. Our second competitive edge will be our unparalleled customer service which will be the best in town. We will treat every customer with utmost respect and make sure that they get more than what they had expected from us.

2.4 Target of the Company

The target of the company is to become the best business plan for event planning company  in the New York City within next five years of our startup. This target can only be achieved by growing the sales at the forecasted rate. We also aim to balance the initial cost of the startup with earned profits by the end of the first year, to achieve the net profit margin of $10k per month by the end of the first year, to open up two more offices in different cities of the United States by the end of five years.

Company Summary

3.1 company owner.

Godi Events will be owned and operated by Anna Godi. Anna has been associated with the hospitality industry for more than 6 years after completing her Masters in Human Resources Management from Loyola Marymount University – College of Business Administration. Since then, she has been working at executive positions in various event planning companies throughout the United States, working primarily with premium companies and brands for creating memorable and unique events.

Anna is a philanthropist and celebrated Event Planner, best known for planning some of the New York City’s most important events. Stylish and discriminating, she believes in working only with the very best. From photographers and set designers to budgeting and booking artists, she has formed an exceptionally collaborative team for her venture.

3.2 Why the event planning business is being started

Anna has always been a planner. Since her high school days, she has been planning, organizing and executing school events. Afterwards, she started her own event management business plan society in college to plan and manage the college events organized by the student body. She was born to be a planner and her planning skills are praised by all and sundry.

After completing her studies, Anna pursued her passion by serving in some of the biggest event organizers of the United States but soon she realized that she can establish her name in the hospitality business only by her own setup. That’s when she decided to start business plan event planner  completely by herself. She knows that she can bring radical changes in the hospitality industry by following her natural instincts.

3.3 How the event planning business will be started

You have to consider many aspects before you think about how to start your own party planning business . Fortunately, during her 5 years’ experience in the hospitality industry, Anna made many friends some of whom will join her in this venture and will help her through every step.

The main office of Godi Events will be located in Manhattan borough of the New York City. A 200 square feet office has already been acquired on lease in the center of the main commercial district of downtown Manhattan. The place was formerly used as an office for a small IT firm. Some changes and interior designing woodwork are also required and a contractor has been hired for this purpose.

Anna has planned everything about her event management business plan including the required personnel and inventory and has hired experts from various fields to help her craft a detailed map about it. The financial experts have forecasted following costs for expenses, assets, investment, and loans for the Start-up.

The detailed start-up requirements, start-up funding, start-up expenses, total assets, total funding required, total liabilities, total planned investment, total capital and liabilities as forecasted by experts, is given below:

Services for customers

The success or failure of a party planner business entirely depends on how it provides its services to the customers. A party plans business must be extremely customer-oriented and should provide a wide variety of services to survive in the modern day competitive environment. So before you start your own event planning business , do some research about what kind of event management business plans are most in demand nowadays. In order to excel in the competitive field of event planning, Godi Events will provide the following event planning services to its esteemed customers:

• Corporate Event Planning: We will provide a majority of services to the corporate sector. Some of those services include but are not limited to corporate event planning, corporate retreat planning, team meetings planning, training and work sessions planning, conferences and workshops planning.
• Party Planning: We will provide a majority of party planning services which include but are not limited to anniversaries planning, birthday events planning, graduation and other parties planning.
• Wedding Planning: We will also provide wedding planning services and other inclusive events such as reception and shower planning.
• Social Events Planning: We will provide a wide range of social events planning which include but are not limited to social gatherings planning, banquets and social dinners planning, award ceremonies and other similar events planning.

Our events will be completely customized, reflecting the brand personality of every client. Whether we will act for a product, a family, or a company, our work will integrate innovative designs with the finest in wine and cocktails, dining, music, entertainment and—most important of all—that intangible element of surprise.

Our group of seasoned professionals understands that breakthrough ideas are only as good as the discipline supporting them. At Godi Events we believe that there is a sublime connection between the mastery of logistics and the creation of astonishment. Specializing in the creation of exceptional events for private and corporate clients, we will design, plan and manage every project from conception to execution.

We will be responsible for planning, executing and managing everything needed to make an event successful. We pay great attention to even the tiniest bit of details as this is the key to the success of any event. Whether we are planning a company retreat, a social event or a wedding, we will be responsible for planning and managing of its every aspect such as audio / visual, budget planning, catering consultation, décor selection, entertainment, evening program, floral, guest gifts, hotel room blocks, invitations, lighting and sound, on-site management, photography, rentals, stationery, tenting, timelines, transportation, venue selection & management, videography etc.

In addition, to provide the planning services, we will also sell resource manuals and step-by-step guides. These resource manuals and step-by-step guides can be either purchased directly from our office in Manhattan or they can be downloaded from your official website by making an online payment via PayPal and Payoneer.

The resource manual is a compilation of various services providers such as caterers, decorators, bands, and disc jockeys located in the surrounding area. A ranking is given to them along with their contact details. This manual gives the client the freedom of making a choice based on experience.

Similarly, the step-by-step guides include the detailed guidelines for planning out the birthdays, meetings, retreats, parties, vacations, and special occasion celebrations such as graduations, holidays, showers, weddings, and receptions event. It will guide the readers on what is needed for and how to put together a successful, worry-free and successful event with popular refreshments, recipes, games. By using these resource manuals and step-by-step guides, anyone can easily plan the small-scale events for themselves.

Marketing analysis of business plan for event planning company

The most important component of an effective event planning business plan template  is its accurate marketing analysis that’s why Anna acquired the services of marketing experts to help her through this phase. It is only after this stage that a good event management business plan could have been developed. After identifying the local market trends in the New York City, the marketing experts and analysts also helped her to select the best site for establishing the main office of the company.

The success or failure of a event management business plan totally depends upon its marketing strategy which can only be developed on the basis of accurate marketing analysis. There are four main steps to carry out an accurate marketing analysis which are to identify the current market trends, identify your target audience and potential customers, set out the event management business plan targets to achieve, and finally set the prices of your products and services. Marketing analysis is a must-do thing before you move on to event planner business plan because the planning of many subsequent components depends on it. Therefore, it must be considered before developing a party planner business plan .

Immigration Business Plan

5.1 market trends.

The event management industry is hardly a couple of decades old and has already experienced unprecedented growth. It is estimated that it is experiencing an unprecedented growth of more than 25% per year making it one of the fastest growing industries today, along with the travel and hospitality sectors. Today, event management business plan is not just limited to planning and organization but much more.

Moreover, this industry is one of the few industries which have seen a constant increase in revenue along with the increase in business plan event planner locations with time. It has been estimated that event industry contributes more than a hundred billion dollars to the annual GDP of the United States. The number of event planners has increased exponentially over the past few years. After identifying these market trends, it is clearly evident that the party planner business plan industry is always blooming and can be immensely profitable provided you plan your business plan event planner successfully.

5.2 Marketing Segmentation

Our target market is the corporate sector located in the Central Business District of the Manhattan and the community living nearby at the 10 minutes’ drive from our office. The community consists of all types of people from varying backgrounds. As per the financial position, nearly half of the community has a monthly income ranging from $40k to $50k while nearly 10% people have incomes even around $100,000.

The corporate sector also provides many opportunities to us since the Downtown Manhattan houses many local, national and multinational businesses and companies. On average, these businesses make millions of dollars every year and can easily spend extravagantly on their events for the sake of promoting their brands. That’s why they present many prospects for event planners like us.

In order to develop a good event planning business plan sample it was crucial to analyze the market segmentation of the future customers of our services. A successful and efficient marketing strategy can only be developed after we completely know our potential customers. Our experts have identified the following type of target audience which can become our future consumers:

The detailed marketing segmentation of our target audience is as follows:

5.1.1 Corporate Sector:

The biggest consumer of our services will be the corporate sector located in Downtown Manhattan. There are hundreds of local, national and multinational businesses and companies located within 15 km radius of our office. These corporations organize company retreats once or twice a year to increase team building between their employees and to take a break from the hectic and monotonous office routine. Similarly, these companies need to organize work sessions, team meetings, seminars, workshops, and conferences multiple times in a year.

Most of these businesses make millions of dollars every year and can easily spend extravagantly on their events for the sake of promoting their brands and for entertaining their high-profile guests. They will contribute the biggest portion of our revenue and hence our marketing strategy will be specifically tailored to attract this customer group.

5.1.2 Government Institutions:

The second category comprises of various government institutions in addition to schools, colleges, and universities located in Manhattan. These institutions frequently host many public events and gatherings such as award ceremonies, educational events, conferences and seminars, alumni meet up events etc.

5.1.3 Residential Community:

The third category includes the community residing in the residential zones of the city at a 10 minutes’ drive from our office. The residential community is extremely diverse comprising of people belonging to various age groups and varying needs. This customer group will need our services for weddings, birthdays, anniversaries, and parties. As discussed earlier, we are strategically located in one of the richest neighborhoods in the United States where the residents have monthly incomes up to a hundred thousand dollars. That’s why this group will contribute the second biggest chunk of revenue after the corporate sector.

The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

We aim to become the best event planners of the New York City within next five years of our startup. Our main event management business plan  targets to be achieved as milestones over the course of next three years are as follows:

• To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
• To balance the initial cost of the startup with earned profits by the end of the first year
• To open up a second company office by the end of three years in San Francisco, and a third office by the end of five years in Los Angeles

5.4 Product Pricing

Product and service pricing is one of the most important factors in deciding the strategy for a business plan for event planning company . Selecting the price for the services is a difficult task, especially for the startups, because one has to attract customers while yielding a profit at the same time. These two things cannot be achieved at the same time and the only way out is to select a compromised trade-off or balance between the two.

After considering the market demands, we have priced all our services in the similar ranges as of our competitors. The reason behind our pricing policy is to achieve the minimum attractive rate of return which would not be possible in case of offering our services at low prices.

The strategy of business plan for event planning company

We had a great experience with ogscapital.

We had a great experience with OGScapital. They were quick, on top of the BCP, and got us exaclty what we needed. We also had an issue with completing a task in a certain time required and they were nice enough to help us out and allow us an additional week. Thank you Alex for all your help!

Like marketing analysis, sales strategy is also an important component of an event planning business . After identifying the market trends, the market demand, and the potential customers of the startup, the next step is to develop an ingenious strategy to attract those customers toward us. Anna carried out an extensive research about various marketing and advertising strategies before she moved to start a party planning business .

6.1 Competitive Analysis:

Event planning industry is one of the biggest industries of the United States contributing $115 Billion to the annual GDP of the United States. According to the US Bureau of Labor Statistics, there is over 100,000 party planner business plan  in the United States and their numbers are increasing exponentially. Likewise, there are hundreds of established event planners in the New York City that’s why we have a really tough competition ahead of us. Considering the immense competition in this field, one has to introduce something innovative before even thinking about how to start event planning business .

That’s why we have already made preparations for entering the competitive industry of event management. Our biggest competitive edge over other competitors will be our mobile app which can be used for a variety of purposes such as online booking, choosing a venue from different venues, selection of different menu plans or create a customized one for your event, selection of different activities for the event, making online payments, and much more.

We have strategically built this app to facilitate the ever-busy working class of the society. Our second competitive edge will be our unparalleled customer service which will be the best in town. We will treat every customer with utmost respect and make sure that they get more than what they had expected from us.

6.2 Sales Strategy

After carrying out a detailed analysis, our experts came up with the following brilliant ideas to advertise and sell ourselves.

• We will carry out a large-scale social media campaign for our advertisement.
• We will introduce a smartphone app which you can use for online booking, selection of food delivery by business plans and venues, making payments and much more.
• We will offer a 25% discounts on our services for the first three months of our launch.

6.3 Sales Forecast

Considering our innovative app, the quality of our services, and our unparalleled customer service, our sales pattern is expected to increase with years. By analyzing our market segmentation strategy, our experts have forecasted the following sales on a yearly basis which are summarized in the column charts.

The detailed information about sales forecast, total unit sales, total sales is given in the following table:

Personnel plan

Personnel plan, like all other plans, is an important component of an effective event planning business plan example . Its importance is due to the fact that success of any business plan event planner significantly depends upon its employees. It is never easy to estimate the number and type of staff needed for a company before it is even launched therefore it is always better to seek the help of HR experts to get through this phase. Anna acquired the services of experts to help her develop the following personnel plan for her company.

7.1 Company Staff

Anna will act as the General Manager of the company while Carl John will serve as the Chief Executive Officer of the company. The company will initially hire following people:

• 1 Accountants to maintain financial records
• 2 Sales Executives responsible for marketing and discovering new ventures
• 1 Venue coordinator to procure the venues
• 4 Decorators to decorate the venues
• 3 Caterers for preparing food for the event
• 2 Photographers to capture the beautiful moments of the memorable events of our customers
• 1 Inventory Manager to manage the merchandise needed for events
• 2 Drivers for moving the event managing team between different places
• 1 Front Desk Officer to act as a receptionist
• 1 Security Officer

To ensure the best quality service, all employees will be selected through vigorous testing and will be trained for a month before starting their jobs.

7.2 Average Salary of Employees

The following table shows the forecasted data about employees and their salaries for next three years.

Financial Plan

After deciding the strategy and personnel plan of the company, the next step is to develop a detailed map about the financial projections covering all aspects of the company. Just like the planning of other aspects, you must also prepare a financial plan before you start thinking about how to start your own event planning business . The financial plan should craft a detailed map about the cost of startup, inventory, payroll, equipment, rent, utilities and how these costs will be covered by the earned profits.

Before getting to think about starting an event planning company business plan , make sure to carry out a detailed profit and loss analysis. The Godi Events financial plan outlines the development of the company over the next three years and is specifically developed to achieve both the company’s short-term and long-term objectives.

8.1 Important Assumptions

The company’s financial projections are forecasted on the basis of following assumptions. These assumptions are quite conservative and are also expected to show deviation but to a limited level such that the company’s major financial strategy will not be affected.

8.2 Brake-even Analysis

The following graph shows the company’s Brake-even Analysis.

8.3 Projected Profit and Loss

The following charts show the company’s expected Profit and Loss situation on the monthly and yearly basis.

8.3.1 Profit Monthly

The following graph shows the monthly profit, as forecasted by the company’s financial experts.

8.3.2 Profit Yearly

The following graph shows the yearly profit, as forecasted by the company’s financial experts.

8.3.3 Gross Margin Monthly

The following graph shows the monthly gross margin, as forecasted by the company’s financial experts.

8.3.4 Gross Margin Yearly

The following graph shows the yearly gross margin, as forecasted by the company’s financial experts.

The following table shows detailed information about profit and loss, and total cost of sales.

8.4 Projected Cash Flow

The following column diagram shows the projected cash flow.

8.5 Projected Balance Sheet

The following table shows detailed data about pro forma cash flow, subtotal cash from operations, subtotal cash received, sub-total spent on operations, subtotal cash spent.

The following projected balance sheet shows data about total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities and capital.

8.6 Business Ratios

The following table shows data about event management business plan  ratios, ratio analysis, total assets, net worth.

Download Event Planning Business Plan Sample in pdf

OGS capital professional writers specialized also in themes such as business plan for a funeral home , music festival business plan , wedding planning business plan , speaker business plan and many others.

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Event Management Business Plan

• Services/ Consulting , Entertainment Industry , Startup , Business Plan , Browse by Categories , Browse by Industry , Services/ Consulting Business Plan , Entertainment Industry Financial Model

The Event Management business plan guides your business from inception to a multi-year strategy, addressing key challenges and presenting your vision to potential investors. Our template provides a comprehensive structure, aligning your business idea and management objectives, serving as a vital reference for achieving operational targets and milestones.

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Introduction

Table of Contents

Embarking on the journey of establishing an event management business is a thrilling endeavor, and a well-crafted business plan is fundamental to its success. A comprehensive business plan serves as a strategic guide, providing crucial insights and attracting potential investors . This article introduces an Event Management Business Plan Template , a valuable resource to assist you in developing a plan that addresses key elements essential for the growth and prosperity of your event management venture.

Utilizing the Event Management Business Plan Template

Our Event Management Business Plan Template offers a clear and practical framework for formulating a business plan tailored to your event coordination and planning enterprise. Whether you are initiating a new event management business or seeking to enhance an existing one, this template furnishes a valuable structure to ensure the inclusion of all vital components in your plan.

For clients seeking to personalize their business plans, we extend our expertise for seamless customization. Elevate your vision with our assistance, ensuring a tailored approach to meet your specific needs and aspirations.

Let’s delve into the fundamental elements encompassed in this template.

Executive Summary:

Embarking on the journey of event management requires a well-crafted business plan. In our Event Management Business Plan Template, we provide a comprehensive company summary that introduces your event management venture, outlining key details such as your unique selling proposition, target market, and business goals. This section serves as the foundation for your strategic direction.

Problem Statement:

Identifying challenges in the event management industry is crucial. Our template addresses common hurdles faced by event planners, ensuring your business plan includes a detailed problem statement. By acknowledging industry challenges, you can tailor solutions that set your event management business apart.

Crafting a successful event management business plan involves proposing effective solutions to industry challenges. Our template guides you in presenting innovative approaches, from streamlining the planning process to incorporating technology trends. This section ensures your plan is solution-oriented and ready for implementation.

Industry Background:

In the dynamic event management industry, professionals coordinate a spectrum of events, including corporate functions, virtual experiences, and social gatherings. This thriving sector, embracing wedding planners and diverse event planning businesses, caters to a broad clientele. Armed with strategic event budgets and leveraging social media platforms, the industry adapts to evolving trends, including the rise of hybrid events. Event design and efficient event management software play pivotal roles, ensuring seamless execution and the achievement of event goals. As the industry continually evolves to meet the demands of special events, its future remains vibrant and resilient.

Market Analysis:

Identifying your target audience and market trends is pivotal. Our business plan template guides you through a comprehensive market analysis, ensuring you tailor your services to meet the evolving demands of your clients. This section provides a roadmap for effective marketing strategies.

SWOT Analysis:

Assessing your strengths, weaknesses, opportunities, and threats is a fundamental step. Our template facilitates a detailed SWOT analysis, helping you make informed decisions and fortify your event management business against potential challenges.

Competitive Analysis:

Understanding your competitors is essential for standing out in the market. The competitive analysis section in our template guides you through identifying key competitors, analyzing their strategies, and determining your unique selling proposition.

Marketing Plan:

In our dynamic marketing strategy, we deploy an integrated approach to reach diverse event segments, from corporate events to virtual conferences and social gatherings. With a team of expert event managers, we showcase our proficiency in delivering seamless experiences. Harnessing the power of social media platforms, we engage potential clients and customers, highlighting our virtual event capabilities and innovative hybrid event solutions. Our budget-friendly approach to social events, coupled with the strategic integration of cutting-edge event management software, positions us as a reliable choice in the industry. By nurturing potential clients through informative marketing materials and setting strategic event goals, we solidify our commitment to delivering successful and impactful events. Our participation in event management platforms enhances our market presence and fosters valuable industry connections, ensuring a dynamic and influential position in the competitive event management landscape.

Setting and achieving milestones is crucial for tracking your business’s growth. Our template helps you define realistic milestones, from client acquisition goals to successful event execution, fostering continuous improvement.

Operational Plan:

Efficient day-to-day operations are the backbone of a successful event management business. Our template assists in detailing your operational plan, covering aspects like event logistics, vendor coordination, and client satisfaction strategies.

Financial Plan:

A robust financial plan is vital for the fiscal health of your event management business. Our template guides you through creating detailed financial projections, including budgeting, cash flow management, and growth prospects.

Introducing your skilled and dedicated team is key to building trust with clients and investors. Our template ensures your business plan highlights the expertise and contributions of your team members.

What is the purpose of an event management business plan, and how does it guide the company’s strategic direction?

An event management business plan serves as a roadmap, outlining the company’s goals, target audience, and unique selling proposition. It guides strategic decisions, ensuring a focused and effective approach to business growth.

Can I customize the event management business plan template to align with the specific needs and nuances of my event management business concept?

Absolutely. Our template is designed for easy customization, allowing you to tailor it to the unique aspects of your event management business, ensuring relevance and accuracy.

What components are encompassed in the event management business plan template to provide a comprehensive overview of the business?

The template covers essential components, including a detailed company summary, problem statement, solution proposal, industry and market analysis, SWOT and competitive analysis, marketing and operational plans, financial projections, milestones, and an introduction to your team.

How will using this template contribute to the development and success of my event management business, and in what ways does it assist in addressing industry challenges?

This template provides a structured approach to planning, and addressing industry challenges by offering innovative solutions. It ensures a comprehensive understanding of your business, fostering development and success.

What financial details should I incorporate into the event management business plan to present a thorough understanding of the company’s fiscal health and growth prospects?

Include detailed financial projections such as budgeting, cash flow management, and growth prospects. This provides investors and stakeholders with a thorough understanding of your event management business’s financial health.

Conclusion:

In the dynamic landscape of event management, success hinges on a nuanced understanding of various event types, from corporate events and virtual gatherings to social events and hybrid experiences. A skilled event manager, armed with the right event planning business strategy and event management software, orchestrates seamless events, be it weddings or special occasions. The meticulous event planning process, coupled with captivating event design and strategic use of social media platforms, attracts potential clients and customers. With detailed event budgets and marketing materials, event organizers can navigate the industry, setting and achieving event goals. In this vibrant space, an event management platform emerges as the linchpin, connecting event industry professionals, potential clients, and a myriad of special events, ensuring a thriving and dynamic future for the world of events.

INSTRUCTIONS TO ACCESS YOUR PURCHASE:

• Order Completion : Once your order is finalized, a download link for your files will be available in your dashboard.
• Retrieve Document : Proceed to download your PDF document.
• Engage with Canva : Register for a complimentary Canva account or access your existing account.
• Activate Template : Open the PDF and select the highlighted LINK. This will redirect you to your specific Canva template.
• Personalization : Within Canva, you have the flexibility to adjust colors, fonts, images, and other elements to match your branding specifications.
• Finalize and Share : After customization, download your design and showcase it on your social media platform.

TERMS OF USE :

Oak Business Consultant and our range of products, including this template, are not endorsed by or officially connected to Canva. Your purchase allows you a SINGLE LICENSE FOR PERSONAL USE, which is exclusive to your personal or business needs. Redistribution, resale, or sharing of the files and templates is prohibited. If you appreciate our template and wish to recommend it, please direct others to our shop.

THANK YOU FOR VISITING OAK BUSINESS CONSULTANT. 

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Customer satisfaction remains our utmost concern. We are committed to addressing their requirements and preserving our reputable standing. We welcome feedback to assess our offerings and spot potential improvements. Below is a testimonial showcasing our exceptional service.

We’re thrilled to present our Business Plan Template, showcasing our in-depth knowledge of the Service Industry. As a commitment to delivering cutting-edge insights, we’ve carefully crafted an article titled “Top Financial Models for Service Businesses.” For further details, click here.

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Pitch deck faqs.

Once your order is finalized, you can access a download link for your files directly from your dashboard.

To retrieve your document, simply proceed to your dashboard and download the provided PDF document.

Yes, you will need to register for a complimentary Canva account or log in to your existing Canva account to engage with the template.

Open the PDF you downloaded and select the highlighted LINK (mentioned on the last page) within it. This link will redirect you to your specific Canva template.

Absolutely! Within Canva, you are free to adjust colors, fonts, images, and other elements to ensure the design matches your branding specifications.

After you have finished customizing your design, you can download it from Canva and showcase it on your preferred social media platform.

Yes, Indeed! Our Team has developed more than +1000 Financial Models on different industries and sectors that have closed $100M in deals and investment for companies.

Check out our Financial Model Library and have more 1000+ Financial models available here . 

Also check out our Customize Financial Model services plans here .

Yes, Indeed! Our Team has developed more than +500 Business Plan on different industries and sectors that have closed $100M in deals and investment for companies.

Check out our Business Plan Templates library more +500 Business Plan available here.

Also check out our Customize Business Plan services packages here .

Financial model faqs

An Oak Business Consultants Provides Various Financial Model Templates; each industry model has unique revenue and input assumptions based on the industry nature and operation requirement. We have dug into almost every industry and have built 100+ models for every specific niche market.

For Example; a website has a general base model for e-commerce business and several other businesses that come under the E-commerce industry like Online Clothing Business and Online Toy Store, etc.

The pre-built financial models are made to help an entrepreneur, by giving them financial projections for their business. These models provide a prebuilt detail and structure to those who have a similar business revenue model as already available on the website. However, if you have a business model which is unique and have several different revenue streams. Therefore, you need Buy Customization Plans financial model services where you can avail of modeling services as per your business nature and operation requirements. 

All pre-built models are Comprehensive and dynamic, designed by expert professionals by considering all the elements any business requires while computing the financial feasibility of the business. The financial model template will provide the assistance to compute the startup summary, detailed monthly and yearly profit and loss statement, balance sheet, cash flow Analysis, and Break-Even Output summary. The template also has project evaluation reports and diagnostic sheets which will allow you to determine the company’s performance in a specified period of time. Moreover, a visual representation of these reports is compiled on a dashboard to make a convenient report overview for the user.

The models will be in Microsoft Excel file format, and they are immediately available for download after making the purchase. A model can redownload at any time in the future from the same account.

The optimal way to use the model is to familiarize yourself first with how the model is linked and structured. There are already detailed instructions on howdetailed how to use the description mentioned under each product profile.

Moreover, then start with the input sheet with the most important assumptions, and start filling in the inputs as per your business information which is clearly labeled and formatted in a pink color cell. For Example; If your region tax rate is 25% so fill it under the tax field, which is already highlighted so then a model will automatically compute all related calculations. The same procedure will go with all operating and variable cost sections, which are mentioned in the model.

Next comes the revenue-related input; then go through the inputs around growth rate, churn rate, prices, and cost of sales, etc. These inputs will be changed from industry to industry; however, the basic structure is the same.

So far, you’ll get basic forecast reports, and now it comes down to looking at the Summary and Key Reports sheet(s) to see if the estimation makes logic: net income, gross margin and net cash flow, etc. Refine and iterates the inputs until you get a final result that makes sense for your business and your industry.

The Financial models are in xls. File format. We would recommend to use Excel or Google Sheets to develop and edit financial models. In practice, We use Excel to build and edit models and Google Sheets to share with clients. Because Excel is usually a faster software for building and designing with so many features, however, Google Sheets can make it convenient for sharing models with the user.

Our models can be used in both Excel and Google Sheets interchangeably; simply upload the Microsoft Excel model template into Google Sheets, and everything will be ready to go.

Undoubtedly Yes! All formulas’ cells and sheets are completely editable and open. Therefore, you can edit anything as per your requirement. But, you must need to consider the cell linkage first before making any change.

How to Edit the Mode? All peach Areas are your INPUT CELLS. Please fill the PEACH AREA as per your Business situation. All WHITE and COLORED CELLS are CALCULATED and LINKED CELLS.

The Model is easy to use, dynamic and Transparent. We did not use complex formulas to build the Pre-built Financial Model or Financial Template.

Yes, We provide Half an Hour of free consultancy. We help you to explain

• The flow of Pre- Built Financial Model
• Explain Financial Terminology
• Explain How the Pre-built Financial Model work.

You can fix a meeting time with our Expert Financial Consultant and avail yourself of this opportunity to have one to one call with him/her.

Business Plan faqs

Oak Business Consultant can easily accommodate any industry and already has 100+ Pre Built Business Plan samples that help you along the way. Whether you’re a small or mid-sized business, freelancer, or literally any industry sector from tech to real estate to salon and restaurant. We do extensive research before writing a business plan so that each business plan is quite different from another according to its business nature and operation requirements.

At Oak Business Consultant, we ensure that each and every business plan is customized for every industry. Such as;

• Real Estate  
• Education ,
• Entertainment etc.

Our team of experienced consultants and business analysts does not only ensures high-quality templates but also provides business consulting services to enhance your idea. However, these Pre Built Business Plan Templates are general. You will require our customized plan services and if your business idea is unique and generates revenue from various different streams.

Apart from the general pre-built business plan template, we provide three kinds of business plan customized services and Each plan package offers a variety of services based on its price.  

• Comprehensive

For Example in Basic Plan, a 10 to 15 pages business plan with a three-year financial model, completely customized according to your business nature and idea. However, in the Comprehensive package, the packages will be based on 30 to 35 pages with 5 Years of financial analysis.

We have several business planning packages. Each package is developed keeping in mind the scale of the business industry and the purpose of the business plan. We provide extremely competitive and affordable pricing for business plans.

If you need help with choosing the right package please feel free to reach one of our consultants. We are available here to support your queries.

https://oakbusinessconsultant.com/contact-us/

The average venture capital company receives several business plans every day and they only invest in a handful of 1%. You need such a comprehensive and deal proven business plan to capture investment attention. Oak Business Consultant Provides you a dynamic business plan which not only jotted down your ideas into a well-structured format but also provides all essential market and financial analysis which would be eye-captured information to the investor.

We work with minimal inputs. We only require the basic information in the brainstorming and developing process. The basic questionnaire involves Brand Name, a Brief Description of the company and your Idea, Target you will earn your revenue? and Why do you think people would need your products/services? and What is the range of initial investment you are looking at? And what plans for your company? These questions will ask as a starting point for your project. 

We always encourage our clients to share other information related to their future operations that might have. In case more information is required, our team will contact you.

We work in a collaborative manner via phase to phase communication approach. We acknowledge that you would know your business idea better than anyone. We bring along years of experience and industry best consultants to help you enhance your idea into a venture.

We work in a phased manner. Every interim deliverable related to the business plan will be sent to you for review. We acknowledge that you would know your business idea better than anyone So that We would encourage you to go through the drafts and give us your feedback. Our consultants will have a discussion on your review comments. On the basis of the discussion, we will modify the drafts. For every phase, we will take a maximum of two update requests of each phase into consideration. We would request you to give us a complete and specific set of feedback.

The business plan template design would be a part of the package. The draft version would be written in a normal word document; however, once a consultant is done with the content. A non-designed business plan goes into the in-house graphic team that turns the non-designed version into an aesthetically appealing template by considering the brand color theme and industry nature.

Market Research report faqs

We offer three variations: Basic, Advanced, and Comprehensive.

Basic includes a PDF report; Advanced adds Excel files; Comprehensive includes PDF, Excel, and PowerPoint.

Yes, we offer a 7-day complimentary consultation post-purchase.

Reports are for single-user only and not for commercial sharing.

Data is up-to-date as of the report’s publication.

Digital reports are delivered instantly; customized reports may vary as per the requirements.

We offer ongoing support for any post-purchase inquiries. You can contact by email [email protected] or book a meeting with https://calendly.com/oakbusinessconsultant/30min

Voices of Victory: Client Testimonials of Triumph

Services: Accounting and Bookkeeping Services

Industry: Fashion Clothing Store

It is my pleasure to recommend Oak’s bookkeeping services to anyone, as I have been using them for many years, and I believe they are genuine and really know their stuff.

Dana Todd Founder & CEO

Services: CFO Services , Market Research

Industry: Beauty Products and Manufacturing

No amount of praise can do justice to the quality of Sadaf’s CFO services. Her dedication to her clients is unparalleled. I have trusted her with two complicated accounts, and she handled everything with a professional attitude and without making any errors.

Andrina Founder

Industry: Healthcare

It is a pleasure to work with the Oak Team, particularly Sadaf. As a result of her partnership with me, I was able to gain a better understanding of financial decisions. For my CFO needs, I fully trust Oak!

Denver Maloney CEO

Services: Investor-Ready Document Services

Industry: Real Estate

This was our first time working together, but it was so easy to get started and Sadaf quickly understood our targets and accommodated the way we work. She was extremely patient with our continuous change in deliverables, worked hard to meet our expectations and often suggested how we could improve our work and make the project more efficient. Well skilled in her profession and an absolute pleasure to work with.

Lars Narfeldt COO

Services: Financial Model , Financial Forecasting , Pitch Deck & Market Research

Industry: Fintech

Sadaf was above & beyond what we could’ve asked for! I will certainly hire her again, and will recommend her to anyone I can! Her and her team’s quality of work is excellent, and she gets things done very quickly. She is very engaging, and responsive, there for our every beckon call. She spent nearly an hour on a phone call with us to go over the numbers and helped us brainstorm some new numbers when we needed them. Amazing, incredibly talented professional – you will be doing yourself a big favor if you hire her!! :)

Emma Sánchez Andrade Smith Co-Founder

Services: Startup Saas Financial Model , Market Research

Industry: SaaS

Thanks so much for working so hard on this project. Looking forward to working on many more projects with you and your team!

Sufian Chowdhury Founder & CEO

Industry: Fashion E-store

There is no doubt that Oak is a game-changer. A unique combination of experience and expertise makes them the best in the business. They have helped me relieve a lot of stress and improved the stability of my business. Having a teammate to guide me through big financial decisions is truly a blessing.

Stephanie Skourti Co-Founder

Industry: Health Care

Sadaf and her team are really helpful and hardworking, would recommend them for any concrete tasks you may need help with in your organization.

Luisa Silva Co- Founder

Services: Financial Model , Business Plan , Pitch Deck & Market Research

Industry: Blockchain

Excellent and professional approach and I am happy with the results. The working with team Oak Consultant was wonderful and all assignments were completed with lot of energy and professionalism by members of the team.

Lalit Vidhani Consultant

Services: Cash Flow Analysis Tool

Industry: Consulting Firm

Sadaf and her team have excellent excel spreadsheet skills. My client provided a rather complicated set of accounting reports that needed to be integrated into a spreadsheet format I had, but I didn’t have time to do it myself. With very limited instructions, Sadaf and her team successfully completed the integration and improved upon my spreadsheet with pivot tables and graphs. Will definitely keep her for future financial analysis and spreadsheet work.

Stacey Powell CEO

Industry: Information Technology Company

Oak bookkeeping services have been a great help. This company has a high level of professionalism, friendliness, and positivity! The service they provide is excellent, and I highly recommend them.

Sabeen Ali Founder

Industry: Telecom

Oak provides exceptional accounting services. You’ll find that they offer a much wider range of knowledge than your average accountant, making them a valuable asset to your company. Highly recommended!!!

Ramin Heydari CEO & President

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How to Start an Event Management Company If you have the knack for putting together an event, connecting with people and arranging talks and pitches, then you might want to consider starting an event management business

By Shreya Ganguly • Jan 17, 2020

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

We all have participated in events at some point, be it large scale or small scale, personal or professional. While the participation is fun and enjoyable, organizing one requires a lot of effort. Venue hunting, inviting the guests, arranging for logistics, food, etc takes a lot of time. This need has opened up huge business opportunity in the event management space in India.

According to EY-EEMA (Event and Entertainment Management Association) report, the Indian events and activation industry is expected to cross INR 10,000 crore mark by 2020-21. The report revealed that the industry was at INR 5,631 crore in 2016-17 and has been growing at a 16% CAGR.

Businesses share an important bond with the events management space as holding big scale conferences, workshop, pitches take a huge amount of work. If you have the knack for putting together an event, connecting with people and arranging talks and pitches, then you might want to consider starting an event management business.

How To Get Started

Sandeep Lodha, CEO, Weddingz.in explained that it is very important to understand that events are extremely important for the organizing brand. Events bring in connections and partnerships on the table, it is also a big source of marketing for the brand. So if you are looking to start up their business in this space, you need to genuinely identify a problem existing in the space and retrofit a methodology to solve the problem.

According to Mazhar Nadiadwala, Managing Director, Dome Entertainment, these are some important things to keep in mind before you start up:

• You need to create a robust business plan with a strong vision
• You should understand your niche and define your core competencies,
• Make sure to have a marketing and PR Plan
• Create different proposals or pitches for your prospective clients and vendors – Elevator pitches, pitches for occasional meets, pitches in conferences meet etc.
• Start networking and meet groups and institutions who can give you some business
• Focus on hiring good managers who believe in your vision.
• Keep in mind, you need to start small, go big

Investments

If you are worried about investments, then rest assured because you can begin your events management business with low monetary investment. To get started all you need is a good laptop, which can cost up to INR 35,000. Major investment will be a strong team comprising of 5-6 skilled workers, which will be your recurring monthly cost of INR 1-1.5 lakh. According to Ruchi Garg, CEO and co-founder of Venuelook, you will also need a working capital investment of around INR 1–3 lakh per month to take care of running costs. However, the costs may differ depending upon the kind of event services you are offering.

Once you start getting clients, you may go out for raising funds for scaling up your services.

We recommend that you reinvest at least 10 per cent of all receipts back towards capital goods required for events as it is a good way to consolidate the business in the first 10 years of operations.

According to experts, for any event management company, the basic revenue is generated from the agency fees which generally range between 10-20 per cent depending upon your negotiation with the client. Apart from this, the revenue generation depends upon the type of event and the kind of services offered.

If you are only helping in co-ordination, you can charge good agency fees. But if you are the one completely responsible for the production and overall execution of the event, you might also hike up the price of the equipment and materials needed for the event, which will generate more revenue for the company. The range may change depending on the field of event one specializes or depends on the clients willingness to spend.

Former Features Writer

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Best Event Planning Business Ideas

Ria Sahni , Drishti Jain

Embarking on the event planning journey is not just a business venture but a path to personal fulfilment. It's a chance to bring your visions to life, all while minimizing the stress and logistics that come with it. With new trends and technologies constantly emerging, experienced and innovative event planners have opportunities to grow their businesses. This journey can be exciting and rewarding, filled with a sense of accomplishment as you see your events come to life.

If you possess the necessary skills, knowledge, and a well-planned strategy, you can transform your interest in event coordination into a prosperous business venture. With a keen eye for detail, excellent communication skills, and the ability to manage multiple tasks simultaneously, you can create memorable events that leave a lasting impression on your clients.

This article will explore twelve of the best event-planning business ideas you can consider pursuing.

Event Management Company Wedding Planning Corporate Events Event Coordination for NGO's Children's Party Planning Virtual Events Food and Beverage Events College Event Planning Private Party Event Planning Technology and Innovation Events Sustainable and Eco-Friendly Events Event and After-Party Cleaning Business

Event Management Company

Event management companies are highly versatile businesses that cater to a diverse range of clients. As an event management company, you can offer various services such as event planning, venue selection , vendor coordination, logistics management , and overall event execution. This type of business is ideal for individuals with strong organizational skills, attention to detail, and the ability to handle multiple projects simultaneously.

Regarding event management, the scope of services a company offers is vast. They can assist with everything, from selecting the perfect venue to arranging transportation, catering, and entertainment. To succeed in this industry, being a people person with excellent communication skills is essential. You will work closely with clients, vendors, and other stakeholders to guarantee that every event aspect is executed flawlessly.

Wedding Planning

Assisting couples in planning their dream wedding is a classic and evergreen event-planning business idea that has stood the test of time. As a wedding planner, you can take care of every detail from start to finish. You can help your clients with various tasks, such as selecting the perfect venue, coordinating with vendors, managing budgets, planning decor, and ensuring flawless day-of coordination.

To excel as a wedding planner , keeping up with the latest trends, regulations, and legal requirements that shape the wedding planning process is crucial. This entails spending time and energy on research and staying informed about the industry's latest advancements.

Additionally, it is vital to establish a strong network of dependable vendors and foster long-lasting relationships with venues to provide your clients with exceptional service. It would be best if you aimed to build a connection with reputable vendors in different fields, such as catering, photography, music, and others. This will enable you to offer top-quality services and establish a reputation as a dependable and trustworthy wedding planner.

Corporate Events

Organizing corporate events requires excellent planning and execution to ensure a successful outcome. From large-scale conferences and trade shows to product launches and team-building activities, event planners have numerous opportunities to showcase their expertise. Companies often rely on the knowledge and skills of event professionals to create engaging and unforgettable experiences for their employees, clients, and stakeholders. These events provide a platform for businesses to showcase their brand, connect with their audience, and leave a lasting impression, making them a valuable investment for any organization.

You carry many responsibilities as a professional event planner when organizing corporate events. From selecting the perfect venue to coordinating with guest speakers and integrating technology, it's a complex and multifaceted task requiring exceptional project management skills and a deep understanding of corporate clients' unique needs and expectations. By providing top-notch service and meticulous attention to detail, you can help ensure your events are memorable and successful, leaving a lasting impression on attendees.

Event Coordination for NGO's

Nonprofit and non-governmental organizations (NGOs) often rely on events to raise funds, increase awareness, and engage their communities. Suppose you are an event planner focusing on the nonprofit sector. In that case, you can leverage your expertise to provide valuable assistance in planning and executing various events such as fundraising events , galas, charity auctions, and awareness campaigns.

Having a comprehensive understanding of the unique goals and constraints of non-governmental organizations (NGOs) is crucial for success in this field. Additionally, grant writing and sponsor acquisition proficiency can be immensely advantageous for working in this niche. By possessing these skills, you can effectively navigate the complex landscape of NGO funding and secure the necessary resources to achieve the objectives.

Children's Party Planning

Planning and organizing children's parties can be an exciting and profitable business venture, especially if you love working with kids and have a knack for creativity. A children's party planning business involves designing and executing events such as birthday celebrations, holiday parties, and themed get-togethers catering to young clients and their families' unique needs and interests.

To excel in this niche, having a keen sense of what children like and how to create unforgettable parties is essential. It is necessary to be patient and work closely with clients to plan a party that meets their requirements and budget. Your services can encompass everything from designing party themes, planning activities, coordinating entertainment, arranging catering, and managing the event.

To be successful in the event planning industry, it is necessary to establish a robust network of trustworthy vendors, including entertainers, caterers, and party supply providers. These vendors will help you to bring your clients' visions to life.

Virtual Events

The COVID-19 pandemic has caused a significant shift in the events industry towards virtual and hybrid events. This shift has opened up new opportunities for event planners to offer their services in the virtual space. As a virtual event planner, you can provide various services to ensure the success of virtual events , including platform selection, virtual event design, speaker management, audience engagement strategies, and technical support.

When selecting a platform, you can assist clients in choosing the appropriate one based on their requirements and budget. Designing virtual events involves creating visually appealing and engaging virtual experiences that keep attendees engaged and participating. Technical support expertise includes resolving issues during the event, such as connectivity problems or audiovisual glitches.

By offering these services as a virtual event planner, you can help your clients create successful and engaging virtual events that meet their goals and exceed their expectations.

Food and Beverage Events

The catering and food-related events industry can be an exciting and profitable business venture for those passionate about food and hospitality. This business involves various services, including coordinating food and beverage vendors, managing catering logistics, designing menus, and organizing food-themed events such as wine tastings, cooking classes , and pop-up dining experiences.

To excel in this particular industry, it is crucial to possess a profound understanding of food trends and dietary needs and the ability to collaborate with different culinary experts. Caterers should keep updated with the latest food trends and incorporate them into their menus to attract customers. They should also know about dietary requirements and adjust their menus to meet all guests' needs. Your caterers should also be able to create and execute exceptional, top-notch culinary experiences that will leave a lasting impression on their guests.

College Event Planning

Colleges and universities often require the expertise of event planners to organize campus-wide events, student organization activities, alumni gatherings, and academic conferences. As a college event planner, you can offer event scheduling, venue management, speaker coordination, and event promotion services. Understanding academic institutions' unique dynamics and policies and maintaining solid relationships with campus resources is the key to success in this niche.

Private Party Event Planning

Individuals and families often seek the assistance of event planners for personal celebrations, such as birthdays, anniversaries, graduations, and milestone events. As a private party event planner, you can offer services like theme development, venue selection, guest management , decor coordination, and overall event execution. Excellent communication skills, creativity, and the ability to understand and cater to each client's unique preferences are crucial in this field.

Technology and Innovation Events

As the world becomes more technologically advanced, there is a growing demand for event planners specializing in technology-focused events. This includes organizing conferences, hackathons, product launches , and industry-specific gatherings.

As a technology and innovation event planner, you can offer services such as event design, speaker curation, technology integration, and data-driven event analytics. Staying up-to-date with the latest trends and innovations in the tech industry can give you a competitive edge in this niche.

Sustainable and Eco-Friendly Events

With increasing awareness about environmental sustainability, there is a rising demand for event planners to organize eco-friendly and sustainable events. This involves services such as selecting sustainable venues, implementing waste reduction strategies , sourcing environmentally friendly vendors, and incorporating sustainable practices throughout the event planning and execution process. Having an understanding of sustainable event management practices and being able to educate clients on the significance of eco-consciousness is highly valuable in this field.

15 Innovative Sustainable & Eco Friendly Business Ideas

Event and After-Party Cleaning Business

Offering event and after-party cleaning services can complement your event planning business. As an event cleaning specialist, you can provide thorough cleaning and sanitization services before, during, and after events. This includes venue setup and breakdown, linen and decor cleaning, waste management, and overall post-event cleanup. Building relationships with event planners and venues can help secure consistent business in this specialized field.

As you begin establishing your own business in event planning, it is crucial to assess your strengths, analyze the specific requirements of your intended audience, and consider the distinctive features of your local community. Conducting thorough market research, drafting a well-crafted business plan, and committing to ongoing learning and adaptability will be essential for success in the dynamic and ever-evolving event planning industry. By taking these critical steps, you'll be better equipped to navigate the challenges and seize the opportunities that arise as you build a thriving event planning business.

Is there a specific educational background required for event planning?

There's no single degree path, but a bachelor's degree in hospitality management, business administration, or marketing can be beneficial. However, strong skills, experience, and a passion for events can outweigh formal education.

What skills are essential for becoming a successful event planner?

• Organization and time management
• Communication
• Attention to detail
• Problem-solving

What are some of the challenges faced by event planners?

• Competition
• Long hours and unpredictable schedules
• Managing client expectations
• Staying up-to-date with trends
• Budget constraints

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• Convert Visitors into Leads- SeizeLead
• Payment Gateway- Razorpay
• Spy on your Competitors- Adspyder
• Manage your business smoothly- Google Workspace

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