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Canva History: From Startup to Multi Billion-Dollar Design Empire

Home » Blog » Canva History: From Startup to Multi Billion-Dollar Design Empire

Founder of CanvaTemplates.com & Professional Graphic Designer

Jake Tucker

Canva Templates is reader supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

Canva is a popular graphic design platform that has taken the world by storm. It is a user-friendly tool that allows people to create stunning designs without any prior design knowledge. The platform is widely used by businesses, individuals, and organizations of all sizes to create everything from logos to social media posts.

But have you ever wondered about the history of Canva? How did it all start? Who are the founders? What were the major milestones and events that shaped the company? In this article, we’ll take a deep dive into the history of Canva and answer all these questions and more.

Founding of Canva

Canva was founded in Perth, Australia, on January 1, 2013, by three co-founders: Melanie Perkins, Cliff Obrecht, and Cameron Adams. The idea for Canva arose from Melanie Perkins’ experience as a design tutor at the University of Western Australia. She noticed that her students found it difficult to grasp the foundations of design software. Melanie Perkins saw an opportunity to create a design software that caters to those who don’t have skills in graphic design.

The three co-founders began developing the Canva platform in 2007. They initially started with Fusion Books, a software program that allowed users to create their own yearbooks. The success of Fusion Books led to the development of Canva, which aimed to democratize design by making it accessible to everyone.

Canva’s early success was rapid. In its first year, Canva had more than 750,000 users. The company’s user base continued to grow, and by 2014, Canva had 600,000 users who had created over 3.5 million designs. This early success attracted the attention of investors and Silicon Valley experts.

Canva’s co-founders were able to secure funding from investors such as Mary Meeker, an investor in Silicon Valley, who led an $85 million funding round in October 2019, valuing the company at $3.2 billion. Today, Canva has over 100 million active users in 190 countries and is one of Australia’s hottest new businesses.

Early Development

Canva was founded in Perth, Australia, by Melanie Perkins, Cliff Obrecht, and Cameron Adams in January 2013. The idea behind Canva was to create an easy-to-use graphic design platform that would allow anyone to create professional-looking designs without the need for advanced design skills.

In its first year, Canva had more than 750,000 users. The founders of Canva spent a lot of time and effort on the development of the platform, ensuring that it was easy to use and had a wide range of design options available. They also focused on building a community around the platform, encouraging users to share their designs and collaborate with others.

One of the key features of Canva is its drag-and-drop interface, which allows users to easily add and arrange elements on their designs. The platform also offers a wide range of templates, fonts, and graphics that users can use to create their designs. Canva’s design library includes over 1 million images, graphics, and fonts.

Growth and Expansion

Canva has experienced tremendous growth since its launch in 2013. The company has raised $86 million and is currently valued at $40 billion.

International Expansion

Canva’s user base has grown to over 10 million users in over 190 countries. The company has offices in Sydney, Manila, and Beijing, and has expanded its services to multiple languages, including Spanish, French, German, Italian, Portuguese, Dutch, and more. Canva’s international expansion has enabled it to reach a wider audience and establish itself as a global leader in graphic design.

Partnerships and Collaborations

Canva has formed partnerships with various companies and organizations to expand its services and reach. In 2019, Canva partnered with Dropbox to allow users to access their Canva designs directly from Dropbox. Canva has also partnered with companies such as Hubspot, Mailchimp, and Facebook to integrate its design tools into their platforms.

Canva has collaborated with various organizations, including the World Wildlife Fund and UN Women, to create designs for social causes.

Canva’s growth and expansion have been driven by its commitment to providing easy-to-use and accessible design tools for everyone. Through its international expansion and partnerships, Canva has established itself as a leader in the graphic design industry.

Current State of Canva

Products and services offered.

Canva is an online graphic design platform that offers a wide range of products and services to its users. The platform provides a user-friendly interface and a vast collection of templates, images, and design elements that can be used to create professional-looking designs. Canva’s products and services include:

• Design templates for various purposes such as social media, marketing, events, and education
• Customizable design elements such as fonts, icons, and illustrations
• Collaboration tools that allow teams to work together on designs
• Print and delivery services for business cards, flyers, and other marketing materials
• Canva Pro, a subscription-based service that offers additional features such as unlimited storage, custom templates, and team functionalities

Company Culture

Canva has a strong company culture that emphasizes creativity, inclusivity, and collaboration. The company’s mission is to empower everyone to design anything, regardless of their skill level or background.

Canva’s culture is reflected in its hiring practices, which prioritize diversity and inclusivity, and in its workplace policies, which encourage creativity and innovation. Canva also supports various social causes, such as environmental sustainability and mental health awareness.

Financial Performance

Canva has experienced significant growth since its founding in 2013. The company has raised over $700 million in funding and is currently valued at $40 billion, making it one of the most valuable private companies in the world. Canva’s revenue has also grown rapidly, reaching $500 million in 2020 and surpassing $1 billion in 2021.

The company has over 100 million users in more than 190 countries, and its platform is available in over 100 languages.

Canva’s success can be attributed to its user-friendly interface, extensive collection of design elements, and commitment to innovation and customer satisfaction. Overall, Canva’s current state is strong, with a growing user base, expanding product offerings, and a thriving company culture.

Canva’s journey has been remarkable since its inception in 2013. From a small startup to a global brand, Canva has come a long way in just a few years. The company’s mission to empower everyone in the world to design anything and publish anywhere has been the driving force behind its success.

Canva’s innovative business model has been a key factor in its growth. The company’s freemium model has allowed it to attract millions of users worldwide. Canva has also expanded its services to cater to the needs of businesses, schools, and non-profit organizations.

Canva’s commitment to user experience has been another factor in its success. The company’s user-friendly interface and extensive library of templates and design elements have made it easy for users to create professional-looking designs without any prior design experience.

Overall, Canva’s history is a testament to the power of innovation, dedication, and user-centric design. As Canva continues to evolve and expand its services, it is poised to become a leading player in the design and publishing industry.

How Do I Check My Canva History?

Last updated on March 9, 2023 @ 9:36 am

There are a few steps that you need to follow so you can check your Canva history. The first step is to go to the main Canva homepage.

From there, scroll down and go to the Recent Designs section. This is where you can find all of the designs that you have created in Canva. If you want to view a specific design from your history, you can click on the design thumbnail and it will open up in a new window.

Once you have the design opened, go to the top menu and select the “ File ” button.

In the File menu, select the “ Version history ” option.

From here, you can view when that specific design was last edited.

You can also select one previous version and see its preview. If you want to restore this version, simply click on the “ Restore this version ” button in the upper-right corner.

You also have the option of making a copy of the previous version by clicking on the drop-down arrow beside the “Restore this version” button and selecting the “ Make a copy ” option.

Once you’re done, simply click on the “ Close ” button in the upper-right corner.

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Madison Geldart

Cloud infrastructure engineer and tech mess solver.

PublishingState.com

The Intriguing History of Canva

Table of contents, introduction, revolutionizing graphic design, early challenges and milestones, strategic partnerships, freemium model, drag-and-drop functionality, democratizing graphic design, unlocking visual communication potential, fostering creativity and self-expression, how canva transforms publishing.

This write-up chronicles the genesis and history of Canva, examining how it has transformed creative work for millions worldwide. By delving into Canva’s backstory, we’ll uncover key insights into how the platform became such a catalyst for creativity.

Unleashing creativity is a captivating concept. As technology evolves, new tools emerge that promise to help us unlock our creative potential. One such tool is Canva, the popular graphic design platform. But to truly understand Canva’s impact, it helps to explore its origins.

Canva’s rise from scrappy startup to global sensation holds valuable lessons. By studying the vision, innovations, and challenges that shaped Canva, we gain perspective on the ingredients behind its success. This background gives us context for how profoundly Canva has impacted modern creativity.

The history of Canva is equal parts inspiration and intrigue. As we traverse its origins, growth, and creative legacy, we’ll gain insight into the platform’s far-reaching ripple effects. Canva’s accessibility has made graphic design intuitive for all. Its journey reminds us that we all have creative potential waiting to unfold with the right tools. This background sets the stage for an eye-opening adventure.

The Genesis and Early History of Canva

Canva was founded in 2012 by Melanie Perkins , Cliff Obrecht, and Cameron Adams. The inspiration behind Canva came from Perkins’ experience running a printing business. She found that many small business owners struggled to design their marketing materials and often resorted to basic templates.

This sparked the idea for Canva – a graphic design platform that would make quality design accessible to everyone. Perkins aimed to “democratize design” and empower beginners to create professional-looking graphics with minimal effort.

The initial vision for Canva was to be the world’s easiest design program. The key innovations included a drag-and-drop interface, a vast library of templates and assets, and built-in design suggestions to guide beginners. Canva sought to break down the complexity of graphic design into simple, intuitive tools.

The mission was to enable users without formal training to produce polished designs for their personal and professional needs. This could save small business owners time and money while allowing them to maintain a cohesive brand identity across marketing materials.

As a startup, Canva faced challenges securing funding and product-market fit early on. However, some key milestones during the first few years include:

• Raising $3 million in seed funding in 2013
• Launching the first version of Canva in 2013 with basic editing features
• Reaching 500,000 users by 2014
• Expanding the template library and editing capabilities in 2015

Through continuous product iteration and simplifying the user experience, Canva grew its user base rapidly. The focus remained on empowering non-designers to create with ease.

Evolution and Growth of Canva

Started as a small startup in 2012, Canva’s original goal was to make graphic design simple and accessible to everyone. In the early days, Canva focused on building an easy-to-use online design platform that required no technical skills.

A few key decisions and innovations fueled Canva’s tremendous growth over the years:

Canva formed key partnerships with organizations like YouTube, Google Drive, Dropbox, and Zoom to integrate Canva’s design tools into their platforms. This made Canva ubiquitous and drove rapid user adoption.

Offering a free basic version of Canva alongside paid premium options created a viral growth loop. The free tools hooked people, while premium subscriptions and enterprise sales drove revenue.

Enabling drag-and-drop image, shape, and text elements made graphic design extremely simple for novices. This intuitive interface was key to Canva’s appeal.

Today, Canva has become a global design juggernaut valued at over $40 billion. Over 60 million monthly active users leverage Canva to design everything from social media posts to presentations, posters, apparel, and more. The company continues to innovate by acquiring other startups to expand its toolset.

Most importantly, by making professional graphic design accessible to the masses, Canva has helped democratize design and unlock creativity for people worldwide without formal training in the field.

Canva’s Impact on Creativity

Canva has had a profound impact on how people approach design and creativity . By providing easy-to-use graphic design tools to everyone, Canva has transformed design from an exclusive skill mastered by professionals to an intuitive process accessible to all.

Before Canva, creating professional-looking graphic designs often required specialized software, technical skills, and artistic talent that were out of reach for most people. However, with its drag-and-drop interface, customizable templates, and a huge library of fonts, images, and graphics, Canva has effectively democratized design.

Anyone, regardless of background, can quickly create stunning designs for personal and professional use. According to one survey, over 75% of Canva users have created graphics for social media, presentations, blogs, marketing materials, and more. This demonstrates how integral Canva has become in empowering everyday creativity.

By democratizing design, Canva has also unlocked the potential for easy visual communication. Visuals have become indispensable in the digital world, whether for social media posts, presentations, blogs, or websites. Canva’s tools have made it seamless for anyone to translate ideas into sleek, visually engaging graphics.

For example, marketers now have access to professional design capabilities to independently create high-converting social media posts, digital ads, and other assets. Educators can spruce up their teaching materials with eye-catching presentations. Bloggers can take their content to the next level with captivating images and infographics. All this facilitates more effective and dynamic communication.

On a personal level, Canva has fostered more avenues for people to channel creativity and self-expression. From customizing visuals for your hobbies, interests, or small business to designing personalized gifts for loved ones, Canva’s tools make it simple and fun. The learning curve is also low – with a few clicks, anyone can feel like a designer and enjoy the rush of visually bringing imaginative ideas to life.

This sense of empowerment and accomplishment goes a long way in boosting creativity. Canva’s global design community, with over 120 million monthly users, is a testament to this movement of embracing visual creativity. As Canva continues enhancing its product offerings, its accessibility will likely inspire more people worldwide to unlock their latent creativity. The company predicts over 2 billion Canva users in the next ten years, promising an even more visually vibrant digital landscape.

Canva, an online graphic design and publishing platform, revolutionizes the publishing process through several key mechanisms. It democratizes design by providing user-friendly, drag-and-drop tools and a vast array of templates, making professional-looking design accessible to those without extensive graphic design skills or the resources to hire a designer. This capability naturally extends to publication design, enabling users to create various publishable documents, including flyers, brochures, social media graphics, presentations, and even ebooks. In transforming publishing, Canva leverages cloud technology to enable collaborative work. Multiple users can simultaneously work on a single document from anywhere worldwide, fostering real-time collaboration. Changes made are visible instantaneously to all team members, expediting the iterative design process and greatly reducing the time for publication.

Moreover, Canva allows for easy integration and sharing across platforms. Users can publish their designs directly to social media or download them in various formats suitable for online and print publication, aligning with the multi-platform nature of modern media consumption. Canva’s impact on publishing extends to content democratization because it provides free and paid access to a wealth of stock photos, graphics, and font choices. These resources were once gatekept by cost and the need for subscriptions or purchases from multiple sources. By streamlining access to these resources, Canva reduces the friction in creating visually compelling content. Furthermore, the platform continuously updates its feature set to reflect the latest design trends and user needs. This iterative responsiveness ensures that users—small businesses, educators, nonprofits, or casual creators—can stay current in their published materials without investing heavily in new software or ongoing training. By collapsing multiple aspects of the design and publication process into one platform, Canva streamlines the publication pipeline. This has implications for the speed and agility with which individuals and entities can publish, respond to audience feedback, and iterate on their work, which has significant repercussions for the pace and responsiveness of the media landscape.

Exploring the origins and history of Canva has highlighted the platform’s remarkable impact on empowering creativity. By making professional graphic design accessible to all, Canva has enabled millions to unlock their creative potential.

A few key takeaways stand out:

• Canva was founded with the vision to democratize design. Its intuitive tools have torn down barriers to creative expression.
• Strategic innovations and a focus on user empowerment fueled Canva’s rapid growth into a leading design platform.
• By unlocking professional design, Canva has transformed how people approach creative projects and visual communication.

With its ever-expanding features, Canva offers a robust toolkit for taking creative endeavors to the next level. Readers are encouraged to:

• Explore Canva’s versatile layouts, fonts, images, and editing tools to enhance visual projects.
• Leverage Canva’s collaboration features to co-create with remote teams.
• Tap into Canva’s design inspiration and education resources to nurture creativity continually.

The history of Canva illustrates that innovation thrives when technology puts power in users’ hands.

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What is Canva Online Design Tool? [A Brief History]

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Table of Contents

What is canva.

Canva is a user-friendly graphic design tool that has enjoyed great success since its inception in 2012. 

The company’s founders, Melanie Perkins and Cliff Obrecht, had the vision to make graphic design accessible to everyone, which is evident in the easy-to-use interface of the application. 

Today, Canva is used by millions of people worldwide and has become the go-to platform for creating beautiful visuals. In this post, we look at the history of Canva and explore some of the key factors that have made it so popular.

Canva’s major goal is to build design software that allows anyone to make amazing designs without having any graphic design experience. 

Canva was created by three people who spotted a gap in the market for such a service, and it has since evolved to become one of Australia’s most successful start-ups , with over 130 million monthly users on its platform.

Canva Start-Up Story and Investors History

Canva is a company that most investors have never heard of and which has been growing exponentially for years now, with records being broken every other week. 

Canva , the largest startup success story in this country and one of Australia’s most successful businesses, has chosen to remain private. They have built Canva on behalf of producing digital graphic design tools such as marketing presentations or greeting cards that are simple enough for anyone, not just those in tech-to use with efficacy. 

The three 30-something co-founders are worth an estimated $10 billion combined. Still, they don’t appear to be interested in becoming billionaires themselves – as one founder Cliff Obrecht said on Wednesday, “it’s not our vibe”.

Even though they’re competing against some big names like Atlassian (a fellow Australian company), it seems likely we’ll be seeing more growth ahead because, at the time, they reported 1 billion dollars worth of global valuation back when ‘unicorn’ status was achieved last year!

Despite Canva’s reliance on US funds, it has been able to provide exponential returns. The company is now 55 million users strong and generated $650M annually in revenue last year as opposed to only about 260 Million dollars back when they first started. This means that their profits are likely pretty substantial already, even though most people don’t know exactly how profitable or not because of secret agreements made between private investors.

• Founder: Melanie Perkins and Cliff Obrecht 
• Cofounder: Cameron Adams
• Started in 2013
• Current revenue: $650M annually

The company is looking to raise more money, and it will be interesting to see how much they are valued. Nine months ago, Canva raised $80 million in equity capital – but this was not based on the price paid by existing investors who sold stock for new ones, rather than that ten times oversubscribed.

The CFO of Canva is not interested in giving away any investor information. Still, he says there has been an oversupply and undersupply of their stocks which caused them to go public earlier than expected.

He also adds how history demonstrated this company was greatly helped by workers moving into remote collaboration during Covid’s economic uncertainties, leading up until today, where we’ve seen huge increases in both active users and revenue streams.

Founders have stock invested with the company on its valuations at any given time – whether that be fair or not–to crystallise profits while providing an opportunity for updated compensation structures should they choose so. 

He calls them validation points ; most unlisted companies enjoy operating under the radar without pressure from Wall Street forcing their hand into meeting quarterly goals, which often result only.

And despite actually making profits for four years, the notion of paying dividends isn’t something its management sees as far off because they know it will join some stage during Canvas evolution where this becomes possible.”

Pricing of Canva

Canva is created as a graphic design tool based in Australia that allows you to create social media graphics, presentations, and other visual content. 

With paid memberships like Canvas Pro ($119 yearly), which comes standard on all plans, customers can alter or download free designs for their projects – it’s like having your graphic designer on hand!

Enterprise-level packages are available for people who require more functionality than what this basic plan gives; they cost $30 monthly per user and include limitless downloads, so you won’t have any trouble utilising them extensively before deciding whether or not upgrading is worthwhile.

You have three pricing,

• Basic plan – Free
• Pro plan-$12.99 USD per month, i.e. Rs 3999/-
• Enterprise plan-$30 USD per month, i.e. Rs 2200/- 

Features of Canva 

• You can convert your videos to mp4 online for free.
• Image Montage. Mix images that tell a story in masterful photomontages.
• You can choose filters and Brighten Images.
• Canva has a variety of Sound Effects for Video. 
• You can try Image Enhancer.
• You can try using Flip Image.
• You can try Video Transitions.
• You can do Online Video Recorder while teaching students in Canva.

Advantages of Using Canva as a Designer

1. Canva is a user-friendly graphic design tool that allows you to create professional-looking designs easily. 

2. Alternatives for Adobe Spark , Visme , Crello , and Stencil .

3. You don’t need prior knowledge or work experience in designing.

4. You can use Canva for presentations, graphic designing, logo designing, and post designing for social media.

5. Pre-build templates are one of the most special features of Canva. 

6. you can resize for any social media platform as you wish.

7. Canva has a collab with Github where you can get a free Canva pro version if you are a student.

Also Read: Top 10 Advantages and Disadvantages of Canva Design Tool  

Frequently Asked Questions

1. What is Canva, and how does it work?

A. Canva is an online design tool that allows users to create stunning visuals, graphics, and documents for various purposes. It provides multiple design templates, images, fonts, and other elements that can be customized to suit individual needs. Users can drag and drop elements, edit text, and apply filters to create professional-looking designs without design expertise.

2. How did Canva come into existence?

A. In Australia, Canva was founded in 2012 by Melanie Perkins, Cliff Obrecht, and Cameron Adams. The idea behind Canva was to simplify graphic design and make it accessible to everyone, regardless of their design skills. Over the years, Canva has become a popular design tool, empowering individuals and businesses to create visually appealing content.

3. What makes Canva different from other design tools?

A. Canva stands out for its user-friendly interface, extensive library of design templates, and ability to collaborate and share designs seamlessly. It also offers a range of features, such as drag-and-drop functionality, photo editing tools, and the ability to create designs for multiple platforms, making it a versatile and convenient design tool.

4. Is Canva free to use?

A. Canva offers both free and paid versions. The free version provides access to various design elements and features, while the paid version (Canva Pro) unlocks additional premium features and content. Canva Pro offers a subscription-based model with monthly or annual payment options.

5. Can Canva be used for personal and commercial projects?

A. Yes, Canva can be used for both personal and commercial projects. Whether you need to create social media graphics, marketing materials, presentations, or unique designs, Canva provides the flexibility and tools to cater to various design needs.

Key Takeaway

Canva is a graphic design company created by two Australians, Melanie Perkins, and Cliff Obrecht . They started the business in 2012 from their homes with an investment of $25,000. 

Since then, the company has grown to be profitable, with a market capitalization of more than $1 billion. Canva has also been attributed to creating over one million employees worldwide. Its goal is to make design accessible to everyone, and it has succeeded.

This is confirmed that Canva is becoming a required talent for most people who apply for jobs and study. Canva has proven that you don’t have to be a professional designer to use it; you can even use it to improve the design of your post or presentation. I hope you enjoyed learning about the history of Canva.

If you are new to Canva and create a professional design for your clients and business, then check out our Canva mastery course at an affordable price!

And, thanks for reading!

Written By Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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Canva history

Canva company history timeline.

Expecting to meet with them as an advisor in March 2012, Adams would sign on as third cofounder the following June.

Canva was founded in 2012 by Melanie Perkins and Cliff Obrecht.

On a steamy May morning in 2013, Canva CEO Melanie Perkins found herself adrift on a kiteboard in the channel between billionaire Richard Branson’s private Necker and Moskito islands.

The company launched in August 2013 to a couple of reviews on tech blogs and few users.

The trickle of sign-ups grew to 50,000 users in the first month; by 2014, when Canva raised another $3 million from Thiel’s Founders Fund and Shasta Ventures, 600,000 users had made 3.5 million designs.

Obrecht—a tall, amiable presence who, as COO, often rallies the troops (or delivers bad news)—opened Canva’s first office outside of Sydney, in Manila, in 2014, then hired the former head of LinkedIn’s China unit to build an office in mainland China.

It has offered its own freemium, templates-driven app, called Adobe Spark, since 2016.

In 2017, the company announced that it had already gained profit after only launching five years earlier.

The company went into another round of funding in 2019, raising $70 million from General Catalyst and other investment companies.

2019 Google Play Award Winners

After raising $60 million in the first half of 2020, Canva is now valued at $6 billion.

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Canva history faqs, how old is canva, who is the founder of canva, when was canva founded.

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