case study about business ethics in philippines

• Carbon Accounting & Carbon Neutral Strategy
• ESG, CSR, & Sustainability Reporting
• Sustainability Strategy
• ESG Regulatory Compliance
• Portfolio Management & Reporting
• AERA GHG Manager
• EPIC for Corporates
• ZENO for Financial Institutions
• ESG Industry Reports

Ethical Business Practices: Case Studies and Lessons Learned

Introduction

Ethical business practices are a cornerstone of any successful company, influencing not only the public perception of a brand but also its long-term profitability. However, understanding what constitutes ethical behavior and how to implement it can be a complex process. This article explores some case studies that shine a light on ethical business practices, offering valuable lessons for businesses in any industry.

Case Study 1: Patagonia’s Commitment to Environmental Ethics

Patagonia, the outdoor clothing and gear company, has long set a standard for environmental responsibility. The company uses eco-friendly materials, promotes recycling of its products, and actively engages in various environmental causes.

Lessons Learned

• Transparency : Patagonia is vocal about its ethical practices and even provides information on the environmental impact of individual products.
• Consistency: Ethics are not an “add-on” for Patagonia; they are integrated into the very fabric of the company’s operations, from sourcing to production to marketing.
• Engagement: The company doesn’t just focus on its practices; it encourages consumers to get involved in the causes it supports.

Case Study 2: Salesforce and Equal Pay

Salesforce, the cloud-based software company, took a stand on the gender pay gap issue. They conducted an internal audit and found that there was indeed a significant wage disparity between male and female employees for similar roles. To address this, Salesforce spent over $6 million to balance the scales.

• Self-Audit: It’s crucial for companies to actively review their practices. What you don’t know can indeed hurt you, and ignorance is not an excuse.
• Taking Responsibility: Rather than sweeping the issue under the rug, Salesforce openly acknowledged the problem and took immediate corrective action.
• Long-Term Benefits: Fair treatment boosts employee morale and productivity, leading to long-term profitability.

Case Study 3: Starbucks and Racial Sensitivity Training

In 2018, Starbucks faced a public relations crisis when two Black men were wrongfully arrested at one of their Philadelphia stores. Instead of issuing just a public apology, Starbucks closed down 8,000 of its stores for an afternoon to conduct racial sensitivity training.

Lessons   Learned

• Immediate Action : Swift and meaningful action is critical in showing commitment to ethical behavior.
• Education: Sometimes, the problem is a lack of awareness. Investing in employee education can avoid repeated instances of unethical behavior.
• Public Accountability: Starbucks made their training materials available to the public, showing a level of transparency and accountability that helped regain public trust.

Why Ethics Matter

Ethical business practices are not just morally correct; they have a direct impact on a company’s bottom line. Customers today are more informed and more sensitive to ethical considerations. They often make purchasing decisions based on a company’s ethical standing, and word-of-mouth (or the digital equivalent) travels fast.

The case studies above show that ethical business practices should be a top priority for companies of all sizes and industries. These are not isolated examples but are representative of a broader trend in consumer expectations and regulatory frameworks. The lessons gleaned from these cases—transparency, consistency, engagement, self-audit, taking responsibility, and education—are universally applicable and offer a robust roadmap for any business seeking to bolster its ethical standing.

By implementing ethical business practices sincerely and not as a marketing gimmick, companies not only stand to improve their public image but also set themselves up for long-term success, characterized by a loyal customer base and a motivated, satisfied workforce.

RELATED ARTICLES

The role of technology in enhancing esg compliance in apac, transparency and trust: esg reporting guidelines in apac, the intersection of culture and esg: perspectives from apac, request esg software demo.

Start Using The Seneca ESG Toolkit Today

Monitor ESG performance in portfolios, create your own ESG frameworks, and make better informed business decisions.

Interested? Contact us now

In order to contact us please fill the form on the right or directly email us at the address below

[email protected]

Our offices

Singapore office.

3 Church Street, 25/F, Suite 21 Singapore 049483 (+65) 6692 9267

Amsterdam Office

Gustav Mahlerplein 2 Amsterdam, Netherlands 1082 MA (+31) 6 4817 3634

Shanghai Office

No. 299, Tongren Road, #2604B Jing'an District, Shanghai, China 200040 (+86) 021 6229 8732

Taipei Office

77 Dunhua South Road, 7F Section 2, Da'an District Taipei City, Taiwan 106414 (+886) 02 2706 2108

Hanoi Office

Viet Tower 1, Thai Ha, Dong Da Hanoi, Vietnam 100000 (+84) 936 075 490

Lima Office

Av Jorge Basadre Grohmann 607 San Isidro, Lima, Peru 15073 (+51) 951 722 377

Sign up for our weekly newsletter

© 2024 • Seneca Technologies Pte Ltd • All rights reserved

• ESG, CSR, & Sustainability Reporting
• ESG Data Collection and Management
• ESG Scoring and Target Setting
• ESG Report Writing (ISSB, GRI, SASB, TCFD, CSRD)
• Materiality Assessment
• ESG Ratings Analyses and Improvement
• ESG Performance Analyses and Benchmarking
• Stock Exchange Reporting
• EU Taxonomy Reporting (CSRD, SFDR, PAI)
• Portfolio Management & Reporting
• Portfolio Custom Scoring and Screening
• Portfolio Analyses and Benchmarking
• Product and Firm Level Regulatory Reporting (SFDR)
• Carbon Accounting & Carbon Neutral Strategy
• Carbon Inventory (GHG Protocol)
• Science Based Target Setting (SBTi)
• Carbon Neutral Strategy
• Privacy Policy

Disclaimer: The GRI Standards are used by Seneca Technologies Pte. Ltd. under licensed authority from GRI. GRI, as Licensor of the copyright in the GRI Standards, verified and validated the authentic and accurate representation of the GRI Standards in Seneca EPIC Platform. This verification was limited to ensuring the maintenance of the integrity, authenticity and accuracy of the Licensed Content. GRI therefore makes no implied or actual representations or warranties as to the correctness, compliance, trustworthiness, fitness of purpose or quality of Seneca EPIC Platform or any products resulting therefrom; or of Licensee’s use of the GRI copyrighted content; and expressly disclaims any implied or express representations that any report produced by Licensee meets the standards of an approved GRI Standards Report.

For the latest version of the gri standards, including the revised universal standards, adapted topic standards, sector standards, their recommendations and guidance sections, as well as the gri standards glossary, please visit the gri resource center: https://www.globalreporting.org/how-to-use-the-gri-standards/resource-center/.

© 2023 • Seneca • All rights reserved

• Based Target Setting (SBTi) Carbon

Discover more from Seneca ESG

Subscribe now to keep reading and get access to the full archive.

Type your email…

Continue reading

• Cases in Global Business Ethics
• Markkula Center for Applied Ethics
• Focus Areas
• Business Ethics
• Business Ethics Resources

The Issue of Price Cutting

Enforcing fairness in Kerala's cement industry.

Instagram and the Ethics of Privacy

How much, if any, of our information should Instagram be able to share with third-parties and advertisers?

Factory Fires in Bangladesh: Who Is Responsible?

Business Ethics in The Philippines

• Published: October 1997
• Volume 16 , pages 1519–1528, ( 1997 )

Cite this article

• Alejo José G. Sison 1 &
• Antonette Palma- Angeles 2  

845 Accesses

9 Citations

Explore all metrics

The plurality of languages and ethnicities, the geographic fragmentation, the predominant Roman Catholic religion, together with the still relatively short experience in nationhood account for a very peculiar understanding of "business ethics" in the Philippines. The rapid growth and liberalization of the economy, coupled with the inequitable distribution of wealth, the destruction of the environment and corruption are the main ethical concerns. Businesspersons and the academe endeavor to find creative solutions for these unique challenges.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price includes VAT (Russian Federation)

Instant access to the full article PDF.

Rent this article via DeepDyve

Institutional subscriptions

Similar content being viewed by others

A literature review of the history and evolution of corporate social responsibility

Mauricio Andrés Latapí Agudelo, Lára Jóhannsdóttir & Brynhildur Davídsdóttir

The Ethical System in Islam – Implications for Business Practices

Business Versus Ethics? Thoughts on the Future of Business Ethics

M. Tina Dacin, Jeffrey S. Harrison, … Julia Roloff

Asian Institute of Management: 1996, Master in Business Management, Master in Management, Master in Development Management (Eugenio López Foundation, Makati City).

Google Scholar  

(Interview with) Mr. Roman A. Azanza, Jr., President, Financial Executives Institute of the Philippines, October 4, 1996.

Bankers' Association of the Philippines: 1996, Code of Ethics (Bankers' Association of the Philippines, Makati City), 3 pp.

Bishops-Businessmen's Conference for Human Development: 1994, A Code of Ethics for Business , 12 pp.

Cabacungan, G.: 1996, ‘Social Responsibility. Phinma Seeks to Uplift Quality of Life in Rural Communities’, Philippine Daily Inquirer (October 8).

Cabacungan, G. and R. Villadiego: 1996, ‘Gotianun Starts Them Young; Yuchengo Imparts Right Values’, Philippine Daily Inquirer (April 12).

Catholic Bishops Conference of the Philippines: 1993, ‘In the State of Mission. Towards a Renewed Integral Evangelization’, National Pastoral Plan. Second Plenary Council of the Philippines (Catholic Bishops Conference of the Philippines, Manila), 78 pp.

Chiongpian-Perez, A.: 1996, ‘Preparing the Taipans' Heirs’, Philippine Daily Inquirer (April 8).

Chiongpian-Perez, A. and M. Quimpo-Espino: 1996, ‘Social Responsibility. Big Firms Start Touching Lives of Ordinary People’, Philippine Daily Inquirer (October 7).

Debuque, M.: 1996a, ‘Blending Chinese Tradition and Western Thought’, Philippine Daily Inquirer (April 13).

Debuque, M.: 1996b, ‘PCCI (Philippine Chambers of Commerce, Inc.) Leads Businessmen to Global Networking’, Philippine Daily Inquirer (September 23).

Debuque, M. and R. Villadiego: 1996, ‘Social Responsibility. PNOC, Ayala: Providing Jobs, Houses to the Less Fortunate’, Philippine Daily Inquirer (October 10).

Dunfee, T. and P. Werhane: 1996, ‘Business Ethics in North America’, The First World Congress of Business, Economics and Ethics (International Society of Business, Economics and Ethics, Tokyo Japan), pp. 74–78.

The Economist: 1996, ‘Back on the Road’, A Survey of the Philippines (May 11).

Espina, K.: 1996, ‘Gokongwei Siblings Get Chance to Develop Skills, Flourish’, Philippine Daily Inquirer (April 9).

Espinosa, A. (ed.): 1996, ‘Philippine Association of National Advertisers. The Prime Model of Principled Advertising’, Philippine Daily Inquirer (September 27).

Estanislao, J.: 1996, Moving Closer to a World of Free Trade. APEC and the Philippines (University of Asia & the Pacific Foundation, Inc., Metro-Manila), pp. 87–94.

Financial Executives Institute of the Philippines: 1995, The Philippine Financial Executive III (4) (Financial Executives Institute of the Philippines, Makati City), 48 pp.; Code of Ethics for the Financial Executive; The FINEX Pledge .

Interview with Mr. Edward S. Go, President, Management Association of the Philippines, Oct. 2, 1996.

Gonzales, A.: 1992, ‘Philippine English’, The Oxford Companion to the English Language (Oxford University Press, Oxford/New York), pp. 765–767.

Goodpaster, K.: 1991, ‘Business Ethics and Stakeholder Analysis’, Business Ethics Quarterly I (1), 53–73.

Gopez-Sindac, R. (ed.): 1996, ‘PMAP (Personnel Management Association of the Philippines) Honors Human Resource Management Excellence Today’, Philippine Daily Inquirer (Oct. 18).

Institute of Internal Auditors — Philippines: 1996, The Institute of Internal Auditors Code of Ethics, Statement of Responsibilities of Internal Auditing (Institute of Internal Auditors — Philippines, Makati City).

International Herald Tribune: 1995, The Philippine Summit (September 27).

Larner, D.: 1996, ‘A Top-10 List That Nations Would Love Not to Make’, International Herald Tribune (October 26–27).

Lehner, U.: 1996, ‘Does Corruption Stunt Growth?’, The Asian Wall Street Journal (October 22).

Makati Business Club: 1996, Philippine Business III (3) (Makati Business Club, Makati City), 46 pp.

Management Association of the Philippines: 1996, The MAP Memo (Official Publication of the Philippines).

Management Association of the Philippines, Makati City: XV-9, 8 pp.; MAP Brochure; Circular 39–96 on the ‘Management Man of the Year Award’ .

McArthur, T.: 1992, ‘The Philippines’, The Oxford Companion to the English Language (Oxford University Press, Oxford/New York), p. 767.

Narisma, C.: 1996a, ‘Ty Family: Starting Them Young’, Philippine Daily Inquirer (April 8).

Narisma, C.: 1996b, ‘Social Responsibility. Aussie Firm Keeps Good Ties with Tribes’, Philippine Daily Inquirer (October 9).

Ortiz, J. and A. Sison: 1995, ‘The Dilemmas of Business Ethics Courses’, Ethics and Consultancy: European Perspectives (Kluwer Academic Publishers, Dordrecht/Boston/London), pp. 217–228.

Interview with Mr. Sergio Ortiz Luis, Jr., President, Philippine Exporters Confederation, Inc., September 25, 1996.

Philippine Exporters Confederation, Inc.: 1996, Profile (Philippine Exporters Confederation, Inc., Manila), 20 pp.

Quimpo-Espino, M.: 1996, ‘Sy Instills Value of Work’, Philippine Daily Inquirer (April 11).

Quimpo-Espino, M. and M. Debuque: 1996, ‘Spartan Lifestyle Helped in Honing Tan Brothers’, Philippine Daily Inquirer (April 10).

Roman, F. and A. Sebastian: 1996, ‘Chinese Family Corporations in Asia’, The Asian Manager IX (3), 39–43.

Interview with Atty. Ricardo J. Romulo, Chairman, Makati Business Club, October 11, 1996.

Sison, A.: 1996, ‘Trust and Filipino Family Business’, Asian Center for the Study of Democratic Institutions Monographs 2 , 23 pp.

Sison, A. et al.: Forthcoming, Ethics and Filipino Enterprise. Theory and Cases (Financial Executives Institute of the Philippines, Makati City).

Sy, W.: 1996, ‘Local Bourse Prepares for Self-regulation’, Philippine Daily Inquirer (October 22 and 23).

Talisayon, S.: 1990, Filipino Values: Determinants of Philippine Future (Economic Development Foundation, Makati City), 92 pp.

Talisayon, S.: 1995, ‘Reinventing the Filipino Corporation’, Futuristics (The Journal of the Philippine Futuristics Society) VII , 50–69.

University of Asia & the Pacific: 1995, ‘Economic Growth with Equity’, Year-end Business and Economic Briefing (University of Asia & the Pacific, Pasig City), 80 pp.

University of Asia & the Pacific: 1996, ‘Scaling the Summit’, Mid-year Business and Economic Briefing (University of Asia & the Pacific, Pasig City), 74 pp.

Download references

Author information

Authors and affiliations.

University of Asia & the Pacific, P.O. Box 478, Greenhills Post Office, San Juan, Metro-Manila, Philippines

Alejo José G. Sison

Philosophy Department, Ateneo de Manila University, P.O. Box 154, Manila, Philippines

Antonette Palma- Angeles

You can also search for this author in PubMed   Google Scholar

Rights and permissions

Reprints and permissions

About this article

Sison, A.J.G., Palma- Angeles, A. Business Ethics in The Philippines. Journal of Business Ethics 16 , 1519–1528 (1997). https://doi.org/10.1023/A:1005854829315

Download citation

Issue Date : October 1997

DOI : https://doi.org/10.1023/A:1005854829315

Share this article

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

• Economic Growth
• Business Ethic
• Rapid Growth
• Ethical Concern
• Unique Challenge
• Find a journal
• Publish with us
• Track your research

• Agri-Commodities
• Asean Economic Community
• Banking & Finance
• Entrepreneur
• Executive Views
• Export Unlimited
• Harvard Management Update
• Monday Morning
• Mutual Funds
• Stock Market Outlook
• The Integrity Initiative
• Editorial cartoon
• Design&Space
• Digital Life
• 360° Review
• Biodiversity
• Environment
• Envoys & Expats
• Health & Fitness
• Mission: PHL
• Perspective
• Today in History
• Tony&Nick
• When I Was 25
• Wine & Dine
• Live & In Quarantine
• Bulletin Board
• Public Service
• The Broader Look

Today’s front page, Thursday, April 18, 2024

2020 is the epitome of change–but business ethics are still needed

• Henry J. Schumacher
• August 31, 2020
• 3 minute read

IN addition to all the effects on every one of us, companies must break new ground more than ever. This year clearly shows how important it is for organizations to be adaptable and to be able to rethink and react quickly.

But how do I get myself, my team or my organization to act more agile? How can I act flexibly in the currently unpredictable situation and also prepare myself for an uncertain future? Companies ask themselves these questions.

As we are all thinking of strategies into the future, looking at disruptive innovation, or creative disruption, I would like to remind everybody that building and maintaining an ethical business culture must be part of the agenda. Business leaders must be aware that being caught in corruption, unfair competition, data breaches, cybercrime etc. will not only lead to heavy fines but will definitely affect the reputation of the company.

So let’s talk about building an ethical culture in practice. What is the difference between ethics and building a culture of trust?

Ethics are a set of principles. An ethical culture is a culture committed to pursuing those principles—and sometimes the pursuit of those principles leads an employee to take actions somebody else might dislike. Perhaps the employee reports suspicions of  misconduct, involving bribery, or collusion, in competition, or mismanagement of data privacy.

Either way, the employee needs to trust that the company will support that decision to step forward. The apparatus of a corporate compliance program—the training, the internal reporting systems, the code of conduct, the due diligence procedures; all of it—should work toward the goal of a strong sense of trust within the organization. PhilHealth employees would certainly have pressed the “red button” much earlier, had there been that trust.

When you view “building an ethical culture” from that perspective, suddenly several tasks rise to the top of the priority list.

For example, as much as we all love a strong internal reporting system, most employees report their concerns to managers. Most employees also take their cues about how to behave from managers. Consequently, the training of managers about how to weave ethical standards into the company’s daily routines is critical.

Formal training will always be important; employees will always need to know what the law says about bribery, or privacy, or collusion, or whatever else comes along. Culture, however, is much more than training, full of informal practices, norms, and expectations. Therefore, ethics and compliance programs must work with middle managers on what those practices, norms, and expectations are, and how to base them on the company’s ethical principles. That’s where you win, or lose, this battle.

Senior leaders in government and in the private sector have a crucial role in building an ethical culture since they send the signals about the corporate culture that people in operations translate into daily routines.

Let’s look at three ways you can build an ethical culture:

Develop clear ethical values—honesty, respect, fairness; whatever fits your organization. Talk with senior leaders and the board about what those values should be. Put them in the Code of Conduct, in a place of prominence so that every employee is aware of it.

Develop clear  training materials  based on those values. Create real-life scenarios that employees might encounter, where the resolution shows how ethical conduct is the higher priority than commercial success.

Refine your internal reporting system to assure the confidentiality of whistle-blowers. Someone who does report an allegation to a hot line (or some other system that circumvents his or her manager) has a fear about doing the ethical thing. He or she needs to trust that the company will protect their identity—that is, they need to trust the system. They need to see that your internal reporting system is trustworthy.

Those are only a few examples of what building an ethical culture entails. It’s long, painstaking work, that relies on communication and collaboration but that’s how you get to an ethical culture.

Both, the Integrity Initiative Inc. and EITSC, have developed training materials to assist companies in creating trust and ethics—with special emphasis on anti-corruption and data privacy protection. Both organizations are in standby to assist.

Feedback is welcome; please e-mail me at [email protected]

COMP rolls out ‘sustainable’ mining program in Mindanao

• Jonathan L. Mayuga
• August 28, 2020

DENR-Region 2 donates forest hardwood to DepEd

Fuel subsidy for agri sector pushed amid high oil prices

• Jovee Marie N. de la Cruz
• April 18, 2024

• Transportation

CAAP told: Shape up on Davao airport

• Manuel Cayon

UNO Bank triples users’ savings interest rates with new promo

• Roderick Abad

Renewal of GSP scheme, nuclear power explored by Romualdez

• April 17, 2024

Tulfo files bill aiming to boost natural gas sector

• Butch Fernandez
• Artificial Intelligence

IMF: PHL growth faster, but jobless rate to rise

• Cai U. Ordinario

• Climate Change
• International Relations

Singapore looking to buy carbon credits from PHL

• Malou Talosig-Bartolome

FEF to UP economists: FDI boost needs Charter change

Palay harvest posts slight uptick in Q1

• April 16, 2024

Group seeks stable power supply in Mindanao

The reading mind, phl power supply made resilient with usaid initiative–pres. bbm.

• Samuel Medenilla

Stock market today: Global markets are mixed as Middle East tensions escalate

• Zimo Zhong / The Associated Press
• April 15, 2024

NG borrowings grow 22% in February to ₱419.97B

• Reine Juvierre S. Alberto

PHL franchisers urge govt: address main ‘bottlenecks’

• Andrea E. San Juan

MAV scheme must be nixed, risks corruption–MB member

Jobs generation remains below govt target–IBON

Phl role in regional infra devt in focus at indo-pacific business forum in may: pbbm.

• Samuel P. Medenilla

Foreigners flock to Palawan, Pampanga, Boracay, Bohol

• Ma. Stella F. Arnaldo

Business less optimistic in Q1, cites competition–BSP survey

Leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Input your search keywords and press Enter.

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

Business ethics in the Philippines

1997, Journal of Business Ethics

... 1526 Alejo José G. Sison and Antonette Palma-Angeles ... Uplift Quality of Life in Rural Com-munities', Philippine Daily Inquirer (October 8). Cabacungan, G. and R. Villadiego: 1996, 'Gotianun Starts Them Young; Yuchengo Imparts Right Values', Philippine Daily Inquirer (April 12 ...

Related Papers

Chuan Yean Soon

Kyle M. Gonzales

How Rizal almost begged for reforms within the Spanish colonial setup through this paper and predicted correctly that the Americans would invade the country if Spain refuses to institute reform Echoes of Desperation One thing about Rizal is that he consistently endeavors to impart a crucial lesson to his readers-the imperative to delve into the causes behind a particular effect, to gaze into the past for insights into the present, and to anticipate the future. This teaching becomes

Linnri Castro

markpol castro

Disaster reporting entails multi-layered responsibilities to the reading public. Thus, it must be done carefully to give the public accurate updates. The Filipino newspapers are one in providing precautionary advisories before the disaster, on the dot news stories during disaster, and description of the aftermath. To describe the disaster-stricken areas, the Filipino news stories use coined words through Tagalog affixation, figures of speech, tabloid jargons, English words transliterated into Filipino orthography, and words for approximation. They also include sentences relevant to the Filipino values and traits. These elements do not only provide vivid picture of the effects of the disasters but also reflect some Filipino values such as resourcefulness, creativity, adaptability, religious, hopeful, bayanihan, and hardworking. They also reveal some of the negative traits of the Filipinos like colonial mentality, reliance on luck, and gossiping.

Raymund Guerra

A Paper on how Rizal almost begged for reforms within the Spanish colonial setup.

Jenny Mituda

Jon Buencamino

The paper examined the value system in Philippine firms against the backdrop of Eastern-Western cultural dynamics in East Asia. The Asian milieu presents coexistence of cultural stasis and unease-balance and tension between Eastern values and Western ideas. Successful Asian countries demonstrated their ability to blend conflicting cultures and highlight certain values in order to promote nation-building efforts. The Philippine value system is a stark contrast to its East Asian neighbors'. It partakes of both Asian traditions and Western practices but curiously is neither Asian nor Western. The absence of more solid foundation, the inability to distill foreign values, and the "disconnects" between national culture and local articulation have resulted in the "adulteration" of Philippine management culture. This culture gap might have been responsible for the country's slower pace of development.

Kusaka Wataru , Matt Ordoñez , Redento Recio

Kusaka’s work is indeed important, but his findings beg the question: Aren’t moral politics mere extensions of ideological conflicts?

Sheree Lyn Lazo

RELATED TOPICS

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

McCombs School of Business

• Español ( Spanish )

Videos Concepts Unwrapped View All 36 short illustrated videos explain behavioral ethics concepts and basic ethics principles. Concepts Unwrapped: Sports Edition View All 10 short videos introduce athletes to behavioral ethics concepts. Ethics Defined (Glossary) View All 58 animated videos - 1 to 2 minutes each - define key ethics terms and concepts. Ethics in Focus View All One-of-a-kind videos highlight the ethical aspects of current and historical subjects. Giving Voice To Values View All Eight short videos present the 7 principles of values-driven leadership from Gentile's Giving Voice to Values. In It To Win View All A documentary and six short videos reveal the behavioral ethics biases in super-lobbyist Jack Abramoff's story. Scandals Illustrated View All 30 videos - one minute each - introduce newsworthy scandals with ethical insights and case studies. Video Series

Case Studies UT Star Icon

Case Studies

More than 70 cases pair ethics concepts with real world situations. From journalism, performing arts, and scientific research to sports, law, and business, these case studies explore current and historic ethical dilemmas, their motivating biases, and their consequences. Each case includes discussion questions, related videos, and a bibliography.

A Million Little Pieces

James Frey’s popular memoir stirred controversy and media attention after it was revealed to contain numerous exaggerations and fabrications.

Abramoff: Lobbying Congress

Super-lobbyist Abramoff was caught in a scheme to lobby against his own clients. Was a corrupt individual or a corrupt system – or both – to blame?

Apple Suppliers & Labor Practices

Is tech company Apple, Inc. ethically obligated to oversee the questionable working conditions of other companies further down their supply chain?

Approaching the Presidency: Roosevelt & Taft

Some presidents view their responsibilities in strictly legal terms, others according to duty. Roosevelt and Taft took two extreme approaches.

Appropriating “Hope”

Fairey’s portrait of Barack Obama raised debate over the extent to which an artist can use and modify another’s artistic work, yet still call it one’s own.

Arctic Offshore Drilling

Competing groups frame the debate over oil drilling off Alaska’s coast in varying ways depending on their environmental and economic interests.

Banning Burkas: Freedom or Discrimination?

The French law banning women from wearing burkas in public sparked debate about discrimination and freedom of religion.

Birthing Vaccine Skepticism

Wakefield published an article riddled with inaccuracies and conflicts of interest that created significant vaccine hesitancy regarding the MMR vaccine.

Blurred Lines of Copyright

Marvin Gaye’s Estate won a lawsuit against Robin Thicke and Pharrell Williams for the hit song “Blurred Lines,” which had a similar feel to one of his songs.

Bullfighting: Art or Not?

Bullfighting has been a prominent cultural and artistic event for centuries, but in recent decades it has faced increasing criticism for animal rights’ abuse.

Buying Green: Consumer Behavior

Do purchasing green products, such as organic foods and electric cars, give consumers the moral license to indulge in unethical behavior?

Cadavers in Car Safety Research

Engineers at Heidelberg University insist that the use of human cadavers in car safety research is ethical because their research can save lives.

Cardinals’ Computer Hacking

St. Louis Cardinals scouting director Chris Correa hacked into the Houston Astros’ webmail system, leading to legal repercussions and a lifetime ban from MLB.

Cheating: Atlanta’s School Scandal

Teachers and administrators at Parks Middle School adjust struggling students’ test scores in an effort to save their school from closure.

Cheating: Sign-Stealing in MLB

The Houston Astros’ sign-stealing scheme rocked the baseball world, leading to a game-changing MLB investigation and fallout.

Cheating: UNC’s Academic Fraud

UNC’s academic fraud scandal uncovered an 18-year scheme of unchecked coursework and fraudulent classes that enabled student-athletes to play sports.

Cheney v. U.S. District Court

A controversial case focuses on Justice Scalia’s personal friendship with Vice President Cheney and the possible conflict of interest it poses to the case.

Christina Fallin: “Appropriate Culturation?”

After Fallin posted a picture of herself wearing a Plain’s headdress on social media, uproar emerged over cultural appropriation and Fallin’s intentions.

Climate Change & the Paris Deal

While climate change poses many abstract problems, the actions (or inactions) of today’s populations will have tangible effects on future generations.

Cover-Up on Campus

While the Baylor University football team was winning on the field, university officials failed to take action when allegations of sexual assault by student athletes emerged.

Covering Female Athletes

Sports Illustrated stirs controversy when their cover photo of an Olympic skier seems to focus more on her physical appearance than her athletic abilities.

Covering Yourself? Journalists and the Bowl Championship

Can news outlets covering the Bowl Championship Series fairly report sports news if their own polls were used to create the news?

Cyber Harassment

After a student defames a middle school teacher on social media, the teacher confronts the student in class and posts a video of the confrontation online.

Defending Freedom of Tweets?

Running back Rashard Mendenhall receives backlash from fans after criticizing the celebration of the assassination of Osama Bin Laden in a tweet.

Dennis Kozlowski: Living Large

Dennis Kozlowski was an effective leader for Tyco in his first few years as CEO, but eventually faced criminal charges over his use of company assets.

Digital Downloads

File-sharing program Napster sparked debate over the legal and ethical dimensions of downloading unauthorized copies of copyrighted music.

Dr. V’s Magical Putter

Journalist Caleb Hannan outed Dr. V as a trans woman, sparking debate over the ethics of Hannan’s reporting, as well its role in Dr. V’s suicide.

East Germany’s Doping Machine

From 1968 to the late 1980s, East Germany (GDR) doped some 9,000 athletes to gain success in international athletic competitions despite being aware of the unfortunate side effects.

Ebola & American Intervention

Did the dispatch of U.S. military units to Liberia to aid in humanitarian relief during the Ebola epidemic help or hinder the process?

Edward Snowden: Traitor or Hero?

Was Edward Snowden’s release of confidential government documents ethically justifiable?

Ethical Pitfalls in Action

Why do good people do bad things? Behavioral ethics is the science of moral decision-making, which explores why and how people make the ethical (and unethical) decisions that they do.

Ethical Use of Home DNA Testing

The rising popularity of at-home DNA testing kits raises questions about privacy and consumer rights.

Flying the Confederate Flag

A heated debate ensues over whether or not the Confederate flag should be removed from the South Carolina State House grounds.

Freedom of Speech on Campus

In the wake of racially motivated offenses, student protests sparked debate over the roles of free speech, deliberation, and tolerance on campus.

Freedom vs. Duty in Clinical Social Work

What should social workers do when their personal values come in conflict with the clients they are meant to serve?

Full Disclosure: Manipulating Donors

When an intern witnesses a donor making a large gift to a non-profit organization under misleading circumstances, she struggles with what to do.

Gaming the System: The VA Scandal

The Veterans Administration’s incentives were meant to spur more efficient and productive healthcare, but not all administrators complied as intended.

German Police Battalion 101

During the Holocaust, ordinary Germans became willing killers even though they could have opted out from murdering their Jewish neighbors.

Head Injuries & American Football

Many studies have linked traumatic brain injuries and related conditions to American football, creating controversy around the safety of the sport.

Head Injuries & the NFL

American football is a rough and dangerous game and its impact on the players’ brain health has sparked a hotly contested debate.

Healthcare Obligations: Personal vs. Institutional

A medical doctor must make a difficult decision when informing patients of the effectiveness of flu shots while upholding institutional recommendations.

High Stakes Testing

In the wake of the No Child Left Behind Act, parents, teachers, and school administrators take different positions on how to assess student achievement.

In-FUR-mercials: Advertising & Adoption

When the Lied Animal Shelter faces a spike in animal intake, an advertising agency uses its moral imagination to increase pet adoptions.

Krogh & the Watergate Scandal

Egil Krogh was a young lawyer working for the Nixon Administration whose ethics faded from view when asked to play a part in the Watergate break-in.

Limbaugh on Drug Addiction

Radio talk show host Rush Limbaugh argued that drug abuse was a choice, not a disease. He later became addicted to painkillers.

U.S. Olympic swimmer Ryan Lochte’s “over-exaggeration” of an incident at the 2016 Rio Olympics led to very real consequences.

Meet Me at Starbucks

Two black men were arrested after an employee called the police on them, prompting Starbucks to implement “racial-bias” training across all its stores.

Myanmar Amber

Buying amber could potentially fund an ethnic civil war, but refraining allows collectors to acquire important specimens that could be used for research.

Negotiating Bankruptcy

Bankruptcy lawyer Gellene successfully represented a mining company during a major reorganization, but failed to disclose potential conflicts of interest.

Pao & Gender Bias

Ellen Pao stirred debate in the venture capital and tech industries when she filed a lawsuit against her employer on grounds of gender discrimination.

Pardoning Nixon

One month after Richard Nixon resigned from the presidency, Gerald Ford made the controversial decision to issue Nixon a full pardon.

Patient Autonomy & Informed Consent

Nursing staff and family members struggle with informed consent when taking care of a patient who has been deemed legally incompetent.

Prenatal Diagnosis & Parental Choice

Debate has emerged over the ethics of prenatal diagnosis and reproductive freedom in instances where testing has revealed genetic abnormalities.

Reporting on Robin Williams

After Robin Williams took his own life, news media covered the story in great detail, leading many to argue that such reporting violated the family’s privacy.

Responding to Child Migration

An influx of children migrants posed logistical and ethical dilemmas for U.S. authorities while intensifying ongoing debate about immigration.

Retracting Research: The Case of Chandok v. Klessig

A researcher makes the difficult decision to retract a published, peer-reviewed article after the original research results cannot be reproduced.

Sacking Social Media in College Sports

In the wake of questionable social media use by college athletes, the head coach at University of South Carolina bans his players from using Twitter.

Selling Enron

Following the deregulation of electricity markets in California, private energy company Enron profited greatly, but at a dire cost.

Snyder v. Phelps

Freedom of speech was put on trial in a case involving the Westboro Baptist Church and their protesting at the funeral of U.S. Marine Matthew Snyder.

Something Fishy at the Paralympics

Rampant cheating has plagued the Paralympics over the years, compromising the credibility and sportsmanship of Paralympian athletes.

Sports Blogs: The Wild West of Sports Journalism?

Deadspin pays an anonymous source for information related to NFL star Brett Favre, sparking debate over the ethics of “checkbook journalism.”

Stangl & the Holocaust

Franz Stangl was the most effective Nazi administrator in Poland, killing nearly one million Jews at Treblinka, but he claimed he was simply following orders.

Teaching Blackface: A Lesson on Stereotypes

A teacher was put on leave for showing a blackface video during a lesson on racial segregation, sparking discussion over how to teach about stereotypes.

The Astros’ Sign-Stealing Scandal

The Houston Astros rode a wave of success, culminating in a World Series win, but it all came crashing down when their sign-stealing scheme was revealed.

The Central Park Five

Despite the indisputable and overwhelming evidence of the innocence of the Central Park Five, some involved in the case refuse to believe it.

The CIA Leak

Legal and political fallout follows from the leak of classified information that led to the identification of CIA agent Valerie Plame.

The Collapse of Barings Bank

When faced with growing losses, investment banker Nick Leeson took big risks in an attempt to get out from under the losses. He lost.

The Costco Model

How can companies promote positive treatment of employees and benefit from leading with the best practices? Costco offers a model.

The FBI & Apple Security vs. Privacy

How can tech companies and government organizations strike a balance between maintaining national security and protecting user privacy?

The Miss Saigon Controversy

When a white actor was cast for the half-French, half-Vietnamese character in the Broadway production of Miss Saigon , debate ensued.

The Sandusky Scandal

Following the conviction of assistant coach Jerry Sandusky for sexual abuse, debate continues on how much university officials and head coach Joe Paterno knew of the crimes.

The Varsity Blues Scandal

A college admissions prep advisor told wealthy parents that while there were front doors into universities and back doors, he had created a side door that was worth exploring.

Providing radiation therapy to cancer patients, Therac-25 had malfunctions that resulted in 6 deaths. Who is accountable when technology causes harm?

Welfare Reform

The Welfare Reform Act changed how welfare operated, intensifying debate over the government’s role in supporting the poor through direct aid.

Wells Fargo and Moral Emotions

In a settlement with regulators, Wells Fargo Bank admitted that it had created as many as two million accounts for customers without their permission.

Stay Informed

Support our work.

Case Studies - Canon Philippines

Latest case studies.

Toyota Pasong Tamo, Bonifacio Global City, and Angeles, Pampanga

September 2022 — Melandrex Holdings, Inc. owns and runs Pasong Tamo (TPT), Bonifacio Global City (TGC), and Angeles, Pampanga (TAP). TPT company started in 1995 and maintains to be one of the strongest performers for Toyota in the country.

University of Mindanao

September 2022 — The University of Mindanao is the largest private, non-sectarian university in Mindanao, Philippines. With such a large population, its reproduction department has a big job of producing the students' reading requirements.

Carmelites: Setting the Record Straight

May 2022 — The Carmelites are a religious order with long-standing presence in the Philippines. They are one of the more traditional sects; little of their work has changed since they were founded. As part of their philosophy, journaling and record-keeping are important practices. These journals are maintained and shared with the Vatican. With decades of existence and hundreds of contributors past and present, the orders' archives were growing by the day.

Kajima Philippines

November 2021 — I would not hesitate to acquire new equipment from Canon. The increase in efficiency and productivity saved us so much; we realized our return on investment in no time.

Accounting Industry

Fan, Chan & Co. Limited

December 2020 — Fan, Chan & Co. Limited is a member firm of Nexia International, a worldwide network of independent accounting and consulting firms. The key services they provide include audit, tax, accounting and secretarial services for SMEs, multinationals and listed companies. In their day-to-day operations, managing a large number of varied hard copy documents was unavoidable. The use of paper documents has undoubtedly made work processes complicated and time consuming for their employees, and resulted in inefficient information sharing and team communication within the firm.

Aviation Industry

Indonesia AirAsia (IAA)

May 2019 — Providing affordable flight routes, Indonesia AirAsia (IAA) is a reputable brand that has been making waves in the travel industry. Comprising 1 head office on top of 33 service and sales offices located throughout Indonesia’s main cities, IAA prides itself on offering affordable aviation services aimed to deliver maximum customer satisfaction.

Education Industry

Marlborough College Malaysia

September 2018 — The clincher for us is the Canon team’s dedication to service, meeting all our specific requirements to the best of their ability. Working with Canon is a truly delightful experience.

Vongchavalitkul University

March 2017 — Working with Canon has allowed us to experience first-hand the dynamics of a truly professional and experienced team.

Electronics Industry

LG Electronics (Thailand) Co., Ltd.

December 2020 — LG Electronics (Thailand) Co., Ltd. is one of the Southeast-Asian subsidiaries of the multinational conglomerate LG Electronics, a global forerunner in electrical equipment manufacturing, supply and innovation. Within the Thai domestic market, the organisation is recognised as a leader in consumer electronics. With 11 branches country-wide and a total of 300 employees in operation, print usage can be extensive in day-to-day tasks.

Engineering Industry

Professional Testing Services

March 2017 — With Canon's archiving software, operation and workflow issues, such as data retention and information flow problems, were resolved. This allows us to easily virtualise, store and retrieve information in a secure manner.

Food & Beverage Industry

Ferrero Asia

September 2018 — Since implementing Therefore™ in its operations, Ferrero Asia has seen a 50% reduction in document processing workload and a 20% increase in productivity level.

Huber's Butchery

June 2017 — We change to innovate and to adapt. If we do not change, we will be left behind. The Canon team performed above and beyond expectations in walking us through this change.

Hospitality Industry

Grand Hyatt Singapore

May 2019 — As one of Singapore’s most prestigious 5-star hotels, Grand Hyatt Singapore has clearly mastered the art of hospitality. Upholding the reputation of being a globally renowned brand, Grand Hyatt Singapore prides itself on being an ideal accommodation choice.

The Grand Ho Tram Strip

May 2019 — Comprising five resort complexes that sprawl over 400 hectares, The Grand Ho Tram Strip is truly a sight to behold. Inaugurated in 2012, the grounds include The Grand Ho Tram Strip, a resort complex with 1,100 five-star hotel rooms; The Bluffs, an international golf course; as well as a second compound that contains another three five-star resort complexes.

Singapore Swimming Club

October 2017 — When it comes to business solutions, every company should be focusing on these aspects – ease of use, customer service, and price. That is where Canon has exceeded our expectations.

Marina Mandarin Singapore

June 2017 — We are very pleased with the results we have seen, especially in the reduction of print wastage and improvement of our business efficiency ever since the Canon solutions were implemented.

Insurance Industry

Sompo Insurance Singapore

October 2017 — Canon uniFLOW is an appropriate and necessary solution in our organisation. We are now equipped to handle confidentiality material confidently.

Legal Industry

Hadiputranto, Hadinoto & Partners

October 2017 — We reviewed many proposals, and finally decided on Canon due to PTS's initiative and diligence in conducting an assessment of our organisation's needs before proposing a solution.

Logistics Industry

Ocean Network Express (ONE)

January 2020 — A Japanese global transport company with a colossal fleet size of 1.55 million TEU, Ocean Network Express (ONE) offers an extensive liner network service which covers over 120 countries. ONE is a joint venture between three Japanese shipping giants: Kawasaki Kisen Kaisha, Mitsui OSK Lines and NipponYusen Kaisha. It has a holding company office in Tokyo, and functions from its global headquarters in Singapore with support from regional headquarters in Hong Kong, the United Kingdom, the United States and Brazil.

Manufacturing Industry

Swagelok Singapore

January 2019 — Canon’s Therefore™ Document Management Solution proved immensely useful in helping Swagelok Singapore to streamline processes and improve productivity levels.

Media & Entertainment Industry

Singapore Press Holdings

March 2017 — Balancing cost while embracing innovation is key to achieving true efficiency and effectiveness within an organisation. That is why we decided to go with Canon.

March 2017 — Canon knew that there are no shortcuts in customer service, and the account managers and service engineers take that very seriously.

Nonprofit Industry

Oil & gas industry.

SEAOIL Philippines Inc.

June 2020 — SEAOIL is the largest independent fuel company in the Philippines. Since its inception in 1997, they have become one of the leading fuel companies in the country, with over 500 stations nationwide. Accorded the Outstanding Filipino Franchise of the Year Award for two consecutive years, the company strives to provide quality, affordable and sustainable products, remaining true to their promise of “Fueling a Better Future”.

Printing Industry

The Science behind the Art: I Am Abi

September 2021 — Abi Miguel, an accomplished fine art photographer, was frustrated with the quality produced by local printing shops. Husband and business partner Dennis said, "you can't drive a Ferrari with the wrong wheels," referring to the disconnect between the digital images and their lackluster printouts.

Real Estate Industry

Prestige Estates Projects Limited

March 2017 — Canon was our natural choice due to our long working relationship built upon trust.

Retail Industry

Corlison / Pearlie White

June 2021 — Established in 1964, Corlison Pte Ltd is one of the largest fully Singaporean owned distributors of personal, healthcare and home cleaning products in the country. The company also owns Pearlie White, the only home-grown oral care brand in Singapore, and manufactures its products locally for consumers all over the world.

Jaspal Company Limited

January 2019 — Thanks to Canon’s uniFLOW Print Management Solution, Jaspal Company Limited is now able to reduce print waste as print jobs are only released for printing when users authenticate at any MFD most convenient to them.

Technology Industry

Uber India Systems Private Limited

March 2020 — Uber is a once-in-a-generation technology company that offers a platform to connect drivers, riders, restaurants and customers, through its various solutions including ride-hailing, food delivery, and even bicycle-sharing services. Present in 63 countries, Uber is estimated to have more than 110 million users worldwide, with Uber India making up a significant contribution to the company’s global operations.

NEC Taiwan Ltd.

September 2018 — The Canon team has admirable work ethics. The quality of their services is as good as the quality of their products.

• Commitment To Innovation
• Our Values (Corporate Culture)
• The History of Canon
• Sustainability
• Corporate Social Responsibility
• Official Social Media Sites
• Quality, Environment, Health & Safety
• Terms of Use
• Privacy Policy
• Network Visual Solutions
• Videography Solutions
• Presentation
• Industrial Equipment
• Business Services
• Case Studies
• Business Tips
• Global Services
• Where to Buy / Service
• Anti-Counterfeit
• Total Guarantee customer support during community quarantine

Support & Download

• Support & Downloads
• Professional Services

Other Canon Sites

Check my booking.

Provide your booking code and email address you used for the registration, we will re-send the confirmation email to you.