conclusion on marketing plan essay

BUS203: Principles of Marketing

The Marketing Plan

Read this chapter, which discusses marketing planning roles, the parts and functions of the marketing plan, forecasting, and the structure of a marketing plan audit. It also discusses PEST Analysis and other external factors that affect marketing decisions. This chapter reviews other concepts we've discussed so far. Key takeaways include the steps in the forecasting process. You will be able to identify types of forecasting methods and their advantages and disadvantages and discuss the methods used to improve the accuracy of forecasts. Lastly, you will apply marketing planning processes to ongoing business settings and identify the role of the marketing audit. Answer the discussion questions at the end of the chapter.

Functions of the Marketing Plan

In the conclusion, repeat the highlights. Summarize the target market, the offer, and the communication plan. Your conclusion should remind the reader of all the reasons why your plan is the best choice.

Of course, the written plan is itself a marketing tool. You want it to convince someone to invest in your ideas, so you want to write it down on paper in a compelling way. Figure 16.9 "Tips for Writing an Effective Marketing Plan" offers some tips for effectively doing so. Also, keep in mind that a marketing plan is created at a single point in time. The market, though, is dynamic. A good marketing plan includes how the organization should respond to various scenarios if the market changes. In addition, the plan should include "triggers" detailing what should happen under the scenarios. For example, it might specify that when a certain percentage of market share is reached, then the price of the product will be reduced (or increased). Or the plan might specify the minimum amount of the product that must be sold by a certain point in time – say, six months after the product is launched – and what should happen if the mark isn't reached. Also, it should once again be noted that the marketing plan is a communication device. For that reason, the outline of a marketing plan may look somewhat different from the order in which the tasks in the outline are actually completed.

Figure 16.9 Tips for Writing an Effective Marketing Plan

How to Write a Conclusion for Marketing Essay Step by Step

You must be wondering as to  how to write a conclusion ? What is the importance of writing a reasonable conclusion? The end plays a crucial role in any essay. Moreover, when it comes to the marketing essay, it plays a significant role.

The conclusion is the place in the essay where you present the gist of your overall work. It is the place where you are going to make things clear and crisp. Therefore, it is essential to write a conclusion in the best manner.

Here, in this blog, you are going to know how to write a conclusion for a marketing essay step by step.

Importance of a Conclusion in an Essay

The conclusion is a critical part of an essay . There are many cases where people tend to read the end first. Therefore, you must understand and write down the same, keeping all things in consideration.

There is also the usage of various questions and essential statements in conclusion. It all makes it an integral part of ending your essay on the perfect note.

Tips on How to Write a Conclusion for Marketing Essay Step by Step

Here, you are going to know about some of the essential tips that you must keep under consideration while writing a conclusion. A marketing essay must be thought provocative. You must be able to use the right strategy to engage the reader accurately.

Here are some of the essential tips on how to write a conclusion for a marketing essay step by step.

Reading the Essay Again

You must understand your written essay again. You are going to get complete detail about what you have in your article. In this manner, it is going to be very easy for you to form the right conclusion.

Moreover, if you are going to have the overall idea about your essay, you can put them down in a lesser number of words. Therefore, while you are writing the conclusion, read your article again and again to find the right gist.

Lesser Words Greater Impact

Another essential factor that plays a crucial role is to use more secondary words. You must understand the fact that the conclusion is not another essay. It is a part of our theme. Therefore, you need to choose a lesser number of words while writing it.

Furthermore, you have to understand that you cannot afford to miss out on the essential details. You must keep every aspect intact in a lesser number of words. Therefore, you can write a reasonable conclusion with a smaller number of words.

Engaging the Reader

One of the most critical points that many of the people miss out is to involve the reader. Throughout your essay, you keep on explaining your views. You give contradictions and supporting statements regarding your article.

Therefore, at the end of the essay, you must ask for the opinion of the reader. Hence, while you are writing the conclusion, you must include some questions and statements that involve the reader. Besides, it is essential to engage the reader in a marketing type of essay.

Using the Right Approach

It is essential to select the right approach while you are writing a conclusion. It involves noting down all the points that you are going to write in your end. The second step that comes here is to make a proper draft regarding the aspects that you are going to include.

Impactful Effect

Yes. You must leave a strong and impactful message while you are writing a conclusion. You must be able to leave a good impact on your reader. The language that you are choosing must think to provoke. In this manner, you are going to make an impactful conclusion at the end of the day.

How to Proceed Step By Step?

You are going to get a step by step methodology in the following points:

• Gather all the essential points that you want to include.
• Choose a tone that is impactful and must provoke the reader to think about your point.
• Write down a stronger message using lesser words.
• Include a question or some engaging statement in the text.
• Reform and revise the section if it is necessary.

What Are The Benefits Of Good Conclusion In Marketing Essay?

There are many advantages to writing a reasonable conclusion in the marketing essay. Firstly, it is going to leave some impact on the reader, and he will want to read more of you. Besides, he will have a positive influence and will think the way you want him to feel.

Secondly, the point that you put in front of the audience will have more and more clarity. All that you write in your conclusion determines what impact is getting there on the audience.

The conclusion is the place in the essay where you present the gist of your overall work. It is the place where you are going to make things clear and crisp. Therefore, it is crucial to write a conclusion in the best manner.

There are many rewards for writing a reasonable conclusion in the marketing essay . It is going to leave some impact on the reader, and he will want to read more of you. Besides, he will have an optimistic sway and will think the way you want him to feel.

In this manner, take your time and analyze things before writing the conclusion. If you are following the step by step strategy in writing these specific elements, you will be in the right direction.

Therefore, the next time when you are writing the conclusion for the marketing essay, you must note down about these points and then write down accordingly. It will enhance the show of your article. Also, it is going to make your reader think in the right direction.

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Marketing Plan, Its Importance and Examples Essay

The marketing department is an essential department of any organization. It fuels the organization’s continuity for the long term. The department must have an organized plan that enables them to involve the executives, the staff, the distributors, and the point of sale. They should also include marketing agencies and the customer. It is called the marketing plan. It communicates the marketing strategy for an offering (Kotler & Armstrong, 2014). It is supposed to influence all the stakeholders to invest their money, time, and effort. The marketing plan is, therefore, the most important aspect of marketing because it acts like a map and dictionary that everyone in the organization should follow for the achievement of the goals.

Marketing is a comprehensive module that covers more than 60% of a business’s activity. In order for the Chief Marketing Officer and his department of professionals, analysts, and engineers to go far, they have to make wise decisions (Pagla & Brennan, 2014). A Marketing plan enables a company accurately to estimate the costs of delivering products to the customer at an agreeable offering. It helps to get every marketing officer to get on board and work. The production department has to adhere to the plan since production without sales sounds baseless. The plan communicates to the sales teams about their role and expectations.

A marketing plan is a plan. Whenever people work without a plan, they can never realize when they are making a mistake. It may lead to many mistakes. The marketing unit has to have its plan and use it as a reference tool (Reed FIDM, 2014). It helps in problem-solving because it aligns duties and responsibilities to key people who must be answerable to the unit.

Proctor and Gamble is a reputable company. It has over twenty products in the market and sells worldwide. One of its products is Pampers. It has managed to make an impact all over the world because of its marketing techniques (Tanner & Raymond, 2013). The marketers who design the marketing plan understand that the market is flooded with so many similar items that, in order to sell, one has to employ vigorous marketing techniques. Its global outreach is commendable.

The Pampers is acceptable worldwide. The marketing team must have global orientation skills. Before making a product, the group must first test the market by scanning the environment and its competitors. It yields more income if the customers participate in the design of a product that they would soon buy from the market.

Kotler, P., & Armstrong, G. (2014). Principles of marketing . Upper Saddle River, N.J.: Pearson.

Pagla, M., & Brennan, R. (2014). The development of brand attitudes among young consumers. Mrkting Intelligence & Plan , 32 (6), 687-705. Web.

Reed FIDM, D. (2014). SOSTAC: The guide to the perfect digital marketing plan. J Direct Data Digit Mark Pract , 16 (2), 146-147. Web.

Tanner, J., & Raymond, M. (2013). Principles of marketing version 2.0 . Irvington, N.Y.: Flat World Knowledge.

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IvyPanda. (2020, September 10). Marketing Plan, Its Importance and Examples. https://ivypanda.com/essays/marketing-plan-its-importance-and-examples/

"Marketing Plan, Its Importance and Examples." IvyPanda , 10 Sept. 2020, ivypanda.com/essays/marketing-plan-its-importance-and-examples/.

IvyPanda . (2020) 'Marketing Plan, Its Importance and Examples'. 10 September.

IvyPanda . 2020. "Marketing Plan, Its Importance and Examples." September 10, 2020. https://ivypanda.com/essays/marketing-plan-its-importance-and-examples/.

1. IvyPanda . "Marketing Plan, Its Importance and Examples." September 10, 2020. https://ivypanda.com/essays/marketing-plan-its-importance-and-examples/.

Bibliography

IvyPanda . "Marketing Plan, Its Importance and Examples." September 10, 2020. https://ivypanda.com/essays/marketing-plan-its-importance-and-examples/.

• Pampers’ Communication Strategy: Better for Baby Ad
• Proctor and Gamble. Pampers: The Marketing Plan
• Introduction of Pampers Swaddlers Diapers to PriceSmart Inc.
• Proctor & Gamble Company
• ‘Unilever’ and 'Proctor and Gamble’
• Proctor & Gamble: Open Innovation Model
• Proctor & Gamble's Change Strategies Evaluation
• Proctor & Gamble Company's Effective Team Building
• Procter and Gamble: Company Overview
• Benchmarking and Creativity's Conflict
• Talabat Delivery Services and Satisfaction Levels
• Fast-Moving Consumer Goods in Marketing Research
• Consumer-Brand Relationships and Shopping Patterns
• Internet Marketing and Business Models
• The Marketing Segmentation Concept

Marketing (The Brian Tracy Success Library) by Brian Tracy

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Summary and Conclusion

MARKETING IS the most exciting of all business sports. It is the heartbeat of every successful business. It is continually changing in response to the explosion of information, the expansion of technology, and the aggressiveness of competition, at all levels and everywhere.

All business strategy is marketing strategy. Your ability to think clearly and well about the very best marketing strategies, and to continually change and upgrade your activities, is the key to the future of your business.

Fortunately, like all business skills, marketing can be learned by practice, experimentation, and continually making mistakes. The key is to test, test, test. And whatever marketing strategy is working for you today, no matter how ...

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Marketing Plan Sample Essay

• December 23, 2022

Sports Marketing

Marketing Plan Essay: Introduction

This report will be overviewing a new business idea following a specific objective of diversifying an existing sporting brand into a new market or target audience. The sporting brand we have decided to diverse to a new audience is the Italian football club AC Milan. AC Milan competes in the highest football league in Italy called Serie A, also competing in Europe competitions. The club was established in the year 1899 at the 'Fiaschetteria Toscana' in the Italian city in Milan. In the long-running of the club, they have achieved 18 Serie A titles, 5 Coppa Italia's, and 7 European titles showing the club is elite and is one of the most successful clubs in the world with fans coming across the globe. The club held the reign of achieving the most international titles identified by FIFA from December 2007 to February 2014 (“AC Milan,”2020) AC Milan is a footballing club however, inevitably a business in order to survive. Revenues and profits are made in many different industries across the club. Sales will come from tickets, merchandise, food and drink, media, etc. AC Milan will also earn profits through sponsorship, puma, and the Fly Emirates (“AC Milan Sponsor,” 2020). However, most of the club’s sales will come through the fans of the football club. Our marketing plan is to introduce a new partnership to the club from the designer brand Moschino. Moschono is a designer brand that originates in the city of Milan.

Body Paragraphs

AC Milan has a strong impression on the audience, and it is one of the most popular clubs in the European region. Seria A-League is widely followed by individuals who are living across the globe (“Statics of Research,” 2020). In general, sport brands has policies and strategies about marketing. In this sense, sports brands are doing marketing through their sponsors and organizations. In other words, their sponsorship of sports brands is doing the advertisement (Thieringer, Joscha, 2018). In addition, sports brand's most valuable income is the rights to publish. That is; every year, sports brands are getting paid from tv channels for every match they play on TV. However, AC Milan is one of the biggest sports clubs, which is gaining money without the right to publish (“AC Milan Forbest,” 2020). Therefore, their sales on products and other services provide them a valuable income in the session.

FIFA's highest income stem from the organizations, such as the World Cup. These organizations are benefiting both the sports brands and FIFA (Reiff, 2020). However, sponsors need to pay valuable money to continue their collaboration with the organization (“What We Do,” 2020) Therefore, these kinds of organizations are sharing their income with sports brands during the organization. Also, sports clubs are creating and selling their own products in their stores (“Mega Store,” 2020). These products’ income allows teams to raise their revenue in order to continue the high competition during the season or big organizations.

AC Milan's new marketing plan is focusing on gaining more market share with the sponsorship and new design product aiming to increase the sales in the stores and services. FIFA market research showed that sports clubs should gain more income without the rights of publishing. In addition, a new product design is aiming to collect support all around the world. AC Milan's new sponsorship for a new design is that AC Milan wants to play with more audience during the season and that AC Milan is focusing on supporting its brand image with the collaboration of Moschono.

The target audience for this campaign is both men and women, but mostly men, who are aged between 20-50 Italians and who like to support the social campaign. Their education level is undergraduate and graduates of the college, and they do not like to watch the matches on TV.

The reason for selecting these specific target audience is that individuals who do not like to go to the sports events are highly important for AC Milan because campaign's main goal is gaining more audience during the matches and individuals who support competitor teams are more likely to continue to support their teams. Therefore, the campaign focuses on gaining an audience who has not supported any team in the Serial A league.

Sponsorship with a prestigious design brand will be valuable on the brand image of AC Milan because sponsor's supporters will gain positive emotions for the team (“Under Consideration,” 2020). Therefore, a new design will be launched in a social responsibility event in order to earn the target audience's sympathy. The new design's promotion is a discount for the ticket for Milan's matches, and this way, new sponsorship will accomplish its goals during the season.

The plan for monitoring the campaign's success will examine the increasing audience numbers during the season. The campaign will also evaluate social media channels for determining the campaign's efficiency on the target audience. These channels include Instagram, Twitter, and Facebook comments and hashtags. More specifically, marketing team will analyze these comments to come up with ideas about the success of the campaign.

Marketing Plan Essay: Conclusion

AC Milan is one of the biggest sports brands in the league of Serial A, and AC Milan gained a brand value over the years. Therefore, Milan's history and championships have provided them with a valuable brand image. However, Milan wants to gain more audiences in order to increase their players’ morale during the matches, and Milan's marketing plan focuses on gaining more audience and earning sympathy from Italians. Therefore, Milan announces a sponsorship with a respectful design brand to create a new design for Milan. A new design campaign allows Milan to connect with more individuals in order to gain support for the team during the season. After all, the new design campaign focuses on the brand image of AC Milan.

“A.C. Milan.” Wikipedia, Wikimedia Foundation, 14 May 2020, en.wikipedia.org/wiki/A.C._Milan.

“AC Milan on the Forbes Soccer Team Valuations List.” Forbes, Forbes Magazine.

AC Milan. “Sponsor.” AC Milan, www.acmilan.com/en/club/sponsor.

FIFA.com. “What We Do - Marketing - Print Media and Publications.”

Thieringer, Joscha, and Joscha Thieringer. “Need for Influencers and Storytellers!” Ispo.com, 15 Oct. 2018.

Reiff, Nathan. “How FIFA Makes Money: World Cup Events and Licensing.” Investopedia, Investopedia, 15 May 2020.

Statista Research Department. “Serie A: Average Attendances at Soccer Games 2020.” Statista, 25 May 2020.

UnderConsideration. “Running Around in Ovals.” Brand New: New Identity for A.C. Milan by DixonBaxi,

Thank you for reading. If you need further information, feel free to have a look at our essay samples or contact us at live chat.

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How to write a marketing plan.

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President of the  Bradford Dalton Group , Jeff is a former journalist with 30+ years of experience as a public relations professional.

Ready to reinvigorate your marketing? First, you need a plan. In this article, I’ll outline how to create a marketing plan for your business.

It is important to know what other people besides you think about your company, so spend some time before writing your marketing plan talking to employees, customers, shareholders and community members — anyone who is touched by your company. Probe to find out what they truly think and how they feel about the company. This cache of valuable information will form the basis for the SWOT analysis portion of your marketing plan.

Competitive Analysis

During your research, be sure to ask people who they think your competitors are, and how your company stacks up against them. Then, to learn more, conduct secondary research by carefully reviewing competitors’ websites and reviewing any news coverage about them. Then, use a website like Semrush or Ahrefs to find out how well their websites perform: how many keywords they rank for, how many visitors they attract per month, what their authority score is, etc. Throughout this research, look for ways in which your company is similar to and different from competitors. Rank them from most to least competitive.

SWOT Analysis

You can’t get where you want to go if you don’t know where you are. That’s why you want to start writing your marketing plan with an analysis of your internal situation (your company’s strengths and weaknesses) and the external situation in which you operate (the opportunities and threats in the marketplace). Mine the research you conducted, as well as your own insights, for this information. Be brutally honest. This is the basis for your entire marketing plan, so if you lie to yourself here, your marketing plan will likely be ineffective.

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The goals section of your marketing plan clearly lays out how you want your business to be different after the marketing plan has been carried out. And make sure they are SMART goals — specific, measurable, attainable, relevant and time-bound — so you’ll be able to clearly know whether or not they were met. For example, a SMART goal would be: “Increase annual sales by 10% by the end of the year.”

Objectives are the milestones you must hit in order to achieve your goals. Unlike goals, which are strategic — meaning that they bear directly on the success of your company — objectives are more tactical and generally pertain to the implementation of marketing tactics. For example, an objective might be: “To reach 5,000 sales prospects with an email campaign that has an open rate of at least 30% and a click-through rate of 5%.”

Target Markets

In this section of the plan, specify whom you intend to reach through your marketing efforts. Generally, this is your customers and prospective customers, but it could also be employees and prospective employees, if the goal is to find qualified job candidates, or community and government leaders, if you are seeking to deal with burdensome regulations or disgruntled factions of the community.

The message is what you want members of the target markets to know about your company in order to cause the behavior you are seeking, such as buying your product or service. Generally, the message is some form of the company’s unique selling proposition, or USP, which states the unique benefits your company offers and thus the reason for doing business with you instead of your competitors.

Tactics are the heart of a marketing plan — these are what you will actually do and how you will do it. The key is selecting the tactics that are most appropriate for your business and the goals you want to achieve. Selecting the best tactics generally requires the assistance of an experienced marketing professional.

Here’s a fairly exhaustive list of marketing tactics: awards and professional recognition; blogging; case studies and white papers; collateral such as brochures, flyers, sales sheets, etc.; digital advertising such as pay per click, banner ads, affiliate marketing, websites and remarketing; direct mail; email marketing; events including parties, seminars and panel discussions, and product and service announcements; inbound marketing; infographics; your logo and branding; native advertising and advertorials; promotions and contests; publicity; search engine optimization; speaking engagements; specialty advertising and swag; strategic partnerships; surveys; telemarketing; trade shows; traditional television and print advertising; videos; webinars; and word-of-mouth marketing.

Generally a month-by-month schedule of what will happen, a timeline lays out when each tactic will be deployed and for how long, and which tactics will run simultaneously in order to enhance their overall effectiveness.

In the budget section of your marketing plan, delineate how much money you will allocate for each marketing tactic.

It is possible, of course, to market without a plan — your marketing is just not likely to be effective without one. Unfortunately, the marketing efforts of many small businesses seem to largely be the result of sales efforts by advertising salespeople — that is, many business owners buy whatever they think is the best deal proffered by the local newspaper, radio station, television station or digital advertising agency. These totally unplanned, uncoordinated efforts can produce sporadic results, but usually not sustained growth. To get the most out of your marketing dollars, create a plan and stick to it.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

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• How to conclude an essay | Interactive example

How to Conclude an Essay | Interactive Example

Published on January 24, 2019 by Shona McCombes . Revised on July 23, 2023.

The conclusion is the final paragraph of your essay . A strong conclusion aims to:

• Tie together the essay’s main points
• Show why your argument matters
• Leave the reader with a strong impression

Your conclusion should give a sense of closure and completion to your argument, but also show what new questions or possibilities it has opened up.

This conclusion is taken from our annotated essay example , which discusses the history of the Braille system. Hover over each part to see why it’s effective.

Braille paved the way for dramatic cultural changes in the way blind people were treated and the opportunities available to them. Louis Braille’s innovation was to reimagine existing reading systems from a blind perspective, and the success of this invention required sighted teachers to adapt to their students’ reality instead of the other way around. In this sense, Braille helped drive broader social changes in the status of blindness. New accessibility tools provide practical advantages to those who need them, but they can also change the perspectives and attitudes of those who do not.

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Table of contents

Step 1: return to your thesis, step 2: review your main points, step 3: show why it matters, what shouldn’t go in the conclusion, more examples of essay conclusions, other interesting articles, frequently asked questions about writing an essay conclusion.

To begin your conclusion, signal that the essay is coming to an end by returning to your overall argument.

Don’t just repeat your thesis statement —instead, try to rephrase your argument in a way that shows how it has been developed since the introduction.

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Next, remind the reader of the main points that you used to support your argument.

Avoid simply summarizing each paragraph or repeating each point in order; try to bring your points together in a way that makes the connections between them clear. The conclusion is your final chance to show how all the paragraphs of your essay add up to a coherent whole.

To wrap up your conclusion, zoom out to a broader view of the topic and consider the implications of your argument. For example:

• Does it contribute a new understanding of your topic?
• Does it raise new questions for future study?
• Does it lead to practical suggestions or predictions?
• Can it be applied to different contexts?
• Can it be connected to a broader debate or theme?

Whatever your essay is about, the conclusion should aim to emphasize the significance of your argument, whether that’s within your academic subject or in the wider world.

Try to end with a strong, decisive sentence, leaving the reader with a lingering sense of interest in your topic.

The easiest way to improve your conclusion is to eliminate these common mistakes.

Don’t include new evidence

Any evidence or analysis that is essential to supporting your thesis statement should appear in the main body of the essay.

The conclusion might include minor pieces of new information—for example, a sentence or two discussing broader implications, or a quotation that nicely summarizes your central point. But it shouldn’t introduce any major new sources or ideas that need further explanation to understand.

Don’t use “concluding phrases”

Avoid using obvious stock phrases to tell the reader what you’re doing:

• “In conclusion…”
• “To sum up…”

These phrases aren’t forbidden, but they can make your writing sound weak. By returning to your main argument, it will quickly become clear that you are concluding the essay—you shouldn’t have to spell it out.

Don’t undermine your argument

Avoid using apologetic phrases that sound uncertain or confused:

• “This is just one approach among many.”
• “There are good arguments on both sides of this issue.”
• “There is no clear answer to this problem.”

Even if your essay has explored different points of view, your own position should be clear. There may be many possible approaches to the topic, but you want to leave the reader convinced that yours is the best one!

• Argumentative
• Literary analysis

This conclusion is taken from an argumentative essay about the internet’s impact on education. It acknowledges the opposing arguments while taking a clear, decisive position.

The internet has had a major positive impact on the world of education; occasional pitfalls aside, its value is evident in numerous applications. The future of teaching lies in the possibilities the internet opens up for communication, research, and interactivity. As the popularity of distance learning shows, students value the flexibility and accessibility offered by digital education, and educators should fully embrace these advantages. The internet’s dangers, real and imaginary, have been documented exhaustively by skeptics, but the internet is here to stay; it is time to focus seriously on its potential for good.

This conclusion is taken from a short expository essay that explains the invention of the printing press and its effects on European society. It focuses on giving a clear, concise overview of what was covered in the essay.

The invention of the printing press was important not only in terms of its immediate cultural and economic effects, but also in terms of its major impact on politics and religion across Europe. In the century following the invention of the printing press, the relatively stationary intellectual atmosphere of the Middle Ages gave way to the social upheavals of the Reformation and the Renaissance. A single technological innovation had contributed to the total reshaping of the continent.

This conclusion is taken from a literary analysis essay about Mary Shelley’s Frankenstein . It summarizes what the essay’s analysis achieved and emphasizes its originality.

By tracing the depiction of Frankenstein through the novel’s three volumes, I have demonstrated how the narrative structure shifts our perception of the character. While the Frankenstein of the first volume is depicted as having innocent intentions, the second and third volumes—first in the creature’s accusatory voice, and then in his own voice—increasingly undermine him, causing him to appear alternately ridiculous and vindictive. Far from the one-dimensional villain he is often taken to be, the character of Frankenstein is compelling because of the dynamic narrative frame in which he is placed. In this frame, Frankenstein’s narrative self-presentation responds to the images of him we see from others’ perspectives. This conclusion sheds new light on the novel, foregrounding Shelley’s unique layering of narrative perspectives and its importance for the depiction of character.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

• Ad hominem fallacy
• Post hoc fallacy
• Appeal to authority fallacy
• False cause fallacy
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Your essay’s conclusion should contain:

• A rephrased version of your overall thesis
• A brief review of the key points you made in the main body
• An indication of why your argument matters

The conclusion may also reflect on the broader implications of your argument, showing how your ideas could applied to other contexts or debates.

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Example Of Importance Of Marketing Plan Essay

Type of paper: Essay

Topic: Business , Strategy , Toyota , Disney , Movies , Cinema , Marketing , Company

Words: 2000

Published: 12/23/2019

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This paper I will focus on marketing plan as an important tool in the marketing and financial growth of a business entity. I will create and explain various scenarios using two companies; Toyota Corporation and MYSpace.com and Movie John Carter from the Walt Disney Company in order to explain the importance of implementing a marketing plan. The case studies will prove helpful in the analysis of how these companies used their strategies, success or failure in their quest to becoming market leaders in their respective fields of operation.

Global businesses have become more systematically drafted with specific consideration and insight given to competitive edge of a company. Competition is based on advanced technological innovation and the need of the consumer. It is for this reason that business entities are constructing marketing plans in order to integrate their goals and objectives with the needs of consumers.

Marketing Plan

Marketing plan refers to a business document drawn with the aim of providing an extensive description of the existing market position of a business entity and its marketing strategy within an allocated duration normally between one and five years (Drummond & Ensor, 2005).

Usually marketing plans contain the following elements.

1) Critical description analysis of distinctive features of goods and services a business offers. 2) Marketing estimates such as promotional and advertisement plans. 3) pricing strategy 4) Market segmentation; including specific market niches and various variations between the segments. 5) The environment and factors to consider including government actions, emerging technology, cultural trends and demographic changes.

In this current business environment, a competitive marketing plan reinforces the needed consistent approach to production of goods and services that will outshine and outsell the competition. A well defined methodology implemented to the latter is the ultimate pre requisite to a successful marketing plan. Marketing plans are the foundations to marketing success (Drummond & Ensor, 2005). They are helpful in guiding the minds of companies and marketing departments on this exact crucial process of marketing.

Marketing Plans: an Example of Success

My focus analysis will be the Toyota Car Manufacturer. Toyota has invested in product differentiation as its key strategy in marketing, and we can all admit that it is working effectively. Since its establishment in 1937, it has risen to be the best performing famous brand in terms of sales volume in the United States during the 1980’s (Hino, 2006). It has continued growing, and in 2006, it was the second largest car seller globally with a convincing market share of more than fifteen percent. Market analysts believe that from 2008 to date Toyota is the number one car seller and producers of automobiles across the globe and the United States. This significant success is derived from implementing a proficient marketing strategy. Leaving us with the proof of how valuable market strategy can be to a company in its quest to be a market leader.

Marketing Plans: an Example of Failure

My focus analysis will be MySpace social interactive media. MySpace is an online social network that created a platform to share music, chat, dating, politics, pictures and pop culture all over the world. Founded in 2003, it took the U.S by a storm registering staggering 75.9 million visitors from the U.S (Its peak visitation ever) in 2008. In 2006; it was acquired by News Corporation (Petrini, 2008). It is obvious that during this period, MySpace was the most frequented site in the world overtaking Google in terms of visits to their websites. However, this growth could be maintained, and since 2008, MySpace monthly visitation dropped hugely to 34.8 million. The dominance and monopoly in the social Internet sites was collapsing, in 2008, Facebook emerged as the biggest gainer as it overtook MySpace in turns of membership and visitations. Example of how poor marketing planning strategies can lead to the crumbling of dominant business empire.

Analysis of the Toyota Automobile Marketing Plan

Toyota is guided by a unique philosophy of having the right car at the right place. Toyota has implemented psychographic and demographic forms of market segmentation and continued targeting its market on this basis (Hino, 2006). It has carefully segmented all the countries in the world as its focus markets. In all the different markets, it ensures that it invents a variety of automobiles that target different class status and groups of people with different needs. Its flexibility in satisfying the needs of a particular product is remarkably effective. For example, Toyota has models of Sports cars and SUVs for sports people, Prius model for environmental caring people, Trucks for professional s and recently unveiled a 100% bio ethanol fuel car in South America in Particular Brazil (Hino, 2006). As we can see its segmentation and targeting are facilitated by its vast array of product attributes and offers.

Moreover, its product strategy of mass production has enabled it to increase its global sales including the unveiling of its hybrid automobiles that have since gained popularity across Europe (Hino, 2006). Price strategy as a tool of marketing cannot be left out; Toyota’s ability to using tactful price differentiation where their vehicles are sold at a reasonable price range and still producing high quality vehicles has won the hearts of many.

Finally, it has created and upheld a strong promotional strategy through the integrated marketing communication and using its blog for successful promotion and advertising where it encourages feedback about its products (Doole & Lowe, 2008). Through the integrated marketing communication Toyota has earned competitive advantage against its chief rivals such the GM, boosts profits and sales and cements a relationship marketing whereby the bond between consumers and the Company increases.

Toyota’s Impressive Outlook in the last three years. Source, (Doole & Lowe, 2008)

Analysis of the MySpace Marketing Plan

It is clear that MySpace collapsed due to poor and ineffective marketing strategies. The marketing plan under looked several issues that would literally affect their operations and profitability. First the entire marketing team never understood the current needs of Internet users, ignoring conducting a situational analysis to fully understand what critical aspects of the business will attract more users (Petrini, 2008). Its collapse came after numerous complains of poorly arranged pages and crowded and overwhelmed advertisements.

Moreover, they overlooked the following aspects, profile appearance, user names, feature development and simplicity. Lack of introduction of new products negatively affected the company’s image and immediately led to its collapse. Situational analysis and pilot innovations should be performed in order to understand consumer psychology. This is the greatest mistake that MySpace under looked and faced the wrath of ignoring excellent marketing planning. MySpace methodology in implementation of their marketing strategy failed from the beginning (Petrini, 2008). Its majority staff had no expertise in consumer behavior and market analysis coupled with inadequate information in page encoding for their sites (Petrini, 2008). This essentially left MySpace at the mercy and control of people with inadequate expertise to run the company.

The Box Office Flop: a Marketing Application

My movie Analysis is titled John Carter, released globally on the 9th march 2012 by the Walt Disney Studios. This movie cost an approximate $350 million to produce and hence all people including all stakeholders were optimistic that it will be a success during its debutante. This was not to be John carter made a meager $30million in its release date. This mega loss highlights John Carter as among the greatest box office bombs in modern history. Its failure coupled with $200million losses forced the head of the Disney (Dick Cook) to resign and a subsequent exchange of blame games from the production house.

It is intriguing to note that Disney Company through a statement reinforced that the entire blame was squarely on one of the film director Andrew Stanton. Even, though he made some numerous mistakes Andrew was allowed by the Disney executive to continue directing the movie giving him too much money and freedom in bringing the movie to life (Sehlinger, Ridge & Testa, 2011).

In a movie situation, there are several elements that will aid in the success of the film. Extensive marketing from the day of first screening is crucial to a movie debut. Secondly, timing of the release date of a movie is by far significant, for example, by checking the current relevant theme in the marketplace. Finally, by collectively using a marketing plan in order to collect peoples’ perception concerning a product will aid in the changing of strategy and tactics to increase brand acceptance.

Marketing Analysis: What Went Wrong?

John carter’s marketing strategy was doomed from the word go, I will start by highlighting the title of the movie. The title of the movie does not reflect its plot. In the early stages, the title of the movie was changed from John Carter of mars to read John Carter. This is a poor and costly decision since it portrays a dull movie; people had no idea what or whom John carter was this in turn made people lose interest (Sehlinger, Ridge & Testa, 2011). Movie title should be catchy and create more suspense to people for them to watch the movie.

Secondly, Walt Disney ignored the Movie’s pedigree. John Carter is based on a book written by Burroughs. It is so unfortunate that one would never know this from the marketing of the movie. It is clear that there is no mention on the plot by Disney Company, and it did not weigh the expectation that it is based on a classic literary works. The Disney executives toned down Burroughs work in trying to make it family friendly (Sehlinger, Ridge & Testa, 2011). Disney furthermore never made use of the achievements of the team who put this movie together although they were experienced and successful in their previous movies.

Furthermore, the movie is different from the initial Edgar Burroughs book. Disney totally changed the earlier concept of the movie. For example, the book was rated as R (violent and sexy). Disney tries to fit an explicit movie into a family friendly movie that becomes difficult and automatically lose in trying to explain the story line of the movie. Thus, the target audience of the movie was misunderstood and misinterpreted by the marketing analysts of the movie. Poor target audience or consumers leads to a product failure in this case the flop of the movie in terms of sales volume.

John Carter failure was also due to lack of promotion. Promotion is one of the key marketing strategies in a movie success. Disney Company had the ability to promote the movie but opted to entrust the main details with Stanton who totally rejected all other marketing ideas and insisted on his personal views. The trailer of the movie was boring with classical sound tracks and did not include some characters that were considered necessary by audience. Its advertisement was poor and ineffective as witnessed on its opening day (Sehlinger, Ridge & Testa, 2011).

John Carter would be still considered a failure due to its exorbitant budget of $250 million. The movie yielded a loss of $200 million nearly twice of the production cost. This is because the Disney executives let one person manage the entire budget without considering the consequences. Lack of using marketing strategies and implementation of marketing tools during the production of this movie was obvious.

Marketing plan is ultimately basic component of business survival and excellence in this era. It is used to revise the other marketing strategy and also measure the performance of key practices of a company including its product and services. In the current competitive marketplace, a strategy that will deliver a consistent approach to offering services and products in a method that will outsell the competition is significant.

Drummond, G., & Ensor, J. (2005). Introduction to marketing concepts. Oxford, UK: Elsevier.

Hino, S. (2006). Inside the mind of Toyota: Management principles for enduring growth. New

York, N.Y: Productivity Press. Doole, I., & Lowe, R. (2008). International marketing strategy: Analysis, development and

implementation. London etc.: South Western Cengage Learning. Sehlinger, B., Ridge, M., & Testa, L. (2011). The unofficial guide to Walt Disney World 2012.

Hoboken, N.J: Wiley. Petrini, Catherine. (2008). MySpace. Norwood House Pr.

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Essay on Marketing Plan

Feedback from Part B

From my previous assignment, most of the areas I tackled were well covered apart from a few that needed some fine-tuning. According to the feedback, my introduction was solid and complete. My mission statement, however, did not follow the guidelines of Peter Drucker’s classic questions as all the queries were not fully answered. I have to rewrite the statement to address the following prompts; who our customers are, how their principal values are being met by the business, and what our firm will be like. On my goals, I did not provide them in details and measurements. The points I used were more of a description of how to achieve the goals rather than the goals themselves. I will also rewrite the objectives using the SMART goals criteria. The measurement of the goals will be according to the following objectives, how much? How many? and how I will know they are achieved. The measurement variables are the number of customers achieved, number of products sold and the revenue collected at a specified time frame. A record of all the variables will be collected, documented, and analyzed then tallied against the goals. If they would not have been met, a change in strategy from the affected area should be introduced. My environmental analysis was on point. I understand the internal environment which entails the factors within the business that I have control over while the external environment involves factors I have no control over but affect the business either direct or indirect.

Marketing, product pricing, communication, and distribution strategies are very crucial for the successful deployment of a product. Raisinable is considering very effective methods of deploying these tools before and when we enter the market as an independent brand. Huge amounts of funding will be allocated for market research and development before coming up with the best strategies. A combination of all the above strategies will ensure that the products are well developed and priced according to the market value at the same time creating a good profit margin. Proper distribution channels will ensure that the products reach the consumer at the right time considering the 4P’s. To wrap it all up, strategic communication channels will create brand awareness to the business partner, win clients, and gain a good market share.

Pricing and Distribution Strategy

When entering a market or pushing a new product, pricing is a very crucial factor of consideration. An ideal market research on prices from competitors is the first step for deciding on the prices. Raisinable will use the following factors when setting a price for their products; market conditions, profit margin, competitors’ actions and the price of input materials. The four variables will be carefully integrated to come up with the optimal price that will attract customers, leave a good profit margin, and the same time deal with competition. Since Raisinable is already in the market as a B2B business, most of these variables are already in knowledge; pricing will not be such a hard task. After factoring in the cost of production, that is, raw materials, labor and branding, Raisinable will incorporate a desirable profit margin rate. From the rule of thumb, according to Nagle and Muller(2017), an appropriate profit margin is 10% but not restricted to that. The final decision on the profit margin will be determined by competitors’ actions for us to keep at per with the prevailing rates.

On the distribution strategy, there is already a well laid out distribution plan that will use the current retail channels that are already in contract to push the newly branded products for the first two years as stated earlier in the plan. As Raisinables sets ground and establishes a good market share, new dedicated outlets will be opened and distribution points established in different states to ease the time and cost of transportation. There will be centralized retailing points that will serve a few states.

After doing an analysis of the demand for specific products in different areas, it will be easy to identify the regions where the distributing points will be located. The main reason for having distribution points is to reduce the chain of supply to keep the prices low. The more the intermediaries a supply chain has, the higher the final price of a product to the consumer. The best distribution strategy will be from the manufacturer to the agent and finally to the consumer. This will be used to keep away brokers and keep the prices optimum for the benefit of the consumer

Communicating and Message Strategy

Today, businesses can utilize many channels to communicate with clients and potential customers. Some businesses have traditionally relied on offline methods of communication. However, these methods have been overtaken by time and are quite unreliable especially in this internet era. Raisinable will make use of technology for communication and relaying of messages to partners, employees, and potential customers. Offline methods will not be overlooked in the communication strategy. Before creating a communication strategy, the business will research the target audience, from which it will know the best tools to use for each situation.

For deployment of an effective communication strategy, an all-rounded approach will be executed. The first approach for online communication will involve the use of social media to the advantage. Today, social media is a very effective tool for sharing messages, content, and information about products, prices, and locations where they can be found. On the social platforms, Raisinable will monitor trends and preferences of customers for accurate product development. Raisinable will listen to customers, respond to their questions, and create conversations about their range of products. Using blogs will also be used to communicate directly to customers and share insights about the products at the same time establishing a good position as a market expert in the industry. Enough research on the target audience will determine the type of content to put out to the readers and capture their attention.

Offline communication will come in handy during networking opportunities where a team of in house marketers will engage potential customers, win business contacts, make new customers, and promote the brand and awareness of products. Events and conferences carry many potential clients, partners and brand ambassadors. During such opportunities, offline communication becomes the best tool to use. It is essential to know the target audience for the purpose of creating custom messages to win deals.

Public Relations and Sales Promotion

Public relations is a critical strategy in a marketing plan that helps in supplementing the market efforts. Public relation is a very cost effective method of marketing that is conducive for small businesses. The method can help Raisinable raise its awareness as an upcoming brand thus growing the influence of the brand in the community. To enhance the public relation, Raisinable is aimed at coming up with developing media alert on the upcoming events. The company will set a date on when they will officially launch their brand to the public. Therefore, they will progress to put media advert on where their stores are located when they will be opened and how much their products will cost. The public relation will also include community involvement where the company tends to come up with a specialized pitch for the local reporters who will explain the company work to the community.

The company also aims at developing an intensive sales promotion plan. The sales promotion will be done at a friendly cost, but should be much appealing to the members of the public. The sales promotion will include developing money off coupons for the first ten thousand sales that are manufactured under the company’s name. The coupons will be on the product’s packaging and are crucial in helping the customers to purchase the same products through reduced prices. Since the company has already produced the products, it would be easier to access the places where the products have been selling and convincing them to buy from our brand. The sales promotion will also involve the provision of competitions where customers who have matched certain numbers will be allowed to take part in certain draws. Lastly, in sales promotion, Raisinable will erect point of sale materials. The point of sale will include posters that will alert that the company is retailing at certain shops. Raisinable Company aims at putting marketing team members at different retailing places where they will explain to the customers the importance of choosing the brand as compared to the rest.

Online Marketing Plan

Online marketing is a major boost for any company if it is carried out effectively and intensively. The world has been connected to the internet and the majority of the people access the internet daily (Sharma, 2016). Thus, the company aims at utilizing this opportunity to come up with an attractive brand through building on a solid online image. Raisinable has come up with a different strategy to develop its online presence. First, the company will develop Raisainable website, on the website the customers can check on the products that are being offered together with services (Sharma, 2016). The site will also include the pricing index for various products and where the products can be found. The company website will also contain an online purchasing option where customers can view the product and purchase them online directly without going through the retailers. However, this option will be limited to customers within 1km from the manufacturing point.

The Raisinable will develop online adverts portraying attractive and brief information on the products offered. The adverts, including Facebook ads, YouTube ads, and website ads and will help in marketing where they attract a certain group of people. Facebook is common amongst the young generation and middle-aged adults who form part of the target market(Chaffey & Smith, 2017). The adverts will be appearing on pages where foods and home baking products are sold. The ads are crucial in creating an online image and attracting new buyers. YouTube ads appear once you search products with similar specs as offered by Raisinable Company.

Raisinable Company will also venture into Google ads, which are generated according to the user most recent searches. The online marketing includes coming up with Facebook, Instagram, and Twitter accounts where the company will be communicating on the release of any new products and changes in pricing. The pages also help create a good communication gap between the company support team and the customers. The marketing will also include coming up with an attractive advert that will be spearheaded by paid influencers who will market the products on all social media platforms(Chaffey & Smith, 2017). The events will also be advertised on the television to illustrate when it will be launched and what will be available. Online marketing is a trend that should be carefully analyzed to match the target market. Digital and online marketing trends are set to influence future buying and selling trends in the world.

Social Responsibilities

Social responsibility of a business acts as a way of giving back to society. According to business ethics,besides making profits a firm has an obligation to participate in actions that benefit society. Every business should balance between the performance and carrying out the societal and environmental issues. The social activity should involve the company employees together with the society members. The activity should not interfere with the normal social way of doing things rather should improve society.

Raisinable Company intends to indulge in various community activities to promote the community as well as increasing the community awareness on the products. First, the company will intend monthly visits to children home where the company will distribute the various products it offers free to the children on children home. This will be done monthly and the company will be visiting one children’s home per month. On the visits, we will give the different products that we offer which include the baked pieces of bread, cakes among other products.

The Raisinable Company also plans to holds various exhibitions, which will be carried out annually at the end of the year. On these exhibitions, various groups would take part in different competitions. The main aim is to promote youth talents among the members of society. Ten winners on the competitions will then be sponsored to take parts on national and international events. One football team would be sponsored by the company to compete with the country football winner during the end of the year. These activities will create awareness and help foster the well-being of society. Coming up with projects that bring the society together helps associate the product with the society, they feel like part of the company.

In a nutshell, marketing strategies should be well evaluated and executed in a company. The marketing strategy determines the impact the company will make in the markets and the number of customers it will attract. The marketing strategy should be in line with the advancements in technology as technology has connected many people and using the right method can attract many members of society. Carrying out activities that promote the well-being of the community is not only suitable for advertisement and marketing, but they encourage wellness of the community and create a sense of association

Batra, R., & Keller, K. L. (2016). Integrating marketing communications: New findings, new lessons, and new ideas.  Journal of Marketing ,  80 (6), 122-145.

Chaffey, D., & Smith, P. R. (2017).  Digital marketing excellence: planning, optimizing and integrating online marketing . Taylor & Francis.

Nagle, T. T., & Müller, G. (2017).  The strategy and tactics of pricing: A guide to growing more profitably . Routledge.

Sharma, A. (2016). What personal selling and sales management recommendations from developed markets are relevant in emerging markets?.  Journal of Personal Selling & Sales Management ,  36 (2), 89-104.

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Conclusion – Developing a Marketing Plan

A marketing plan serves a number of purposes within any organization: it provides a road map for all marketing activities of the firm for the future; it ensures that marketing activities are in agreement with the corporate strategic plan; it forces marketing managers to review and think objectively through all steps in the marketing process; it assists in the budgeting process to match resources with marketing objectives; and it creates a process to monitor actual against expected results. There are five logical steps in a systematic marketing planning process:

1. Situation Analysis. This includes portfolio analysis, competitor analysis, segmentation analysis, and SWOT analysis. Forecasting becomes an important stage in the planning process to support a SWOT.

2. Setting marketing goals and objectives. Goals are the primary aims of the organization, and objectives are the specific aims that managers accomplish to achieve organizational goals.

3. Marketing Strategy: Targeting and positioning. Target markets should be selected from the previously developed list of available segments. Positioning is a natural follow- through from market segmentation and target marketing.

4. Tactics and action plans. This part of the marketing plan shows how the organization intends to use the various promotional tools at its disposal.

5. Resource requirements. The marketing plan needs to address the resources required to support the strategies and meet the objectives, and measures need to be put in place to evaluate the effectiveness of the marketing plan.

6. Evaluation: You may spend significant resources on marketing initiatives and it is important that you have taken the time to determine if they are really effective or if your efforts are better spent somewhere else. Activity:

All five stages of a marketing plan are crucial. In this activity we’ll focus primarily on stage five; resources for supporting your strategy.

First, if you’ve not yet put a marketing plan together, think about your analysis and objectives for your own business.

Now, begin by summarizing your strategy in one to two lines. Then highlight your target market and positioning in another one to two lines. Devote the most time in this activity to addressing the resources required and measures you’ll take to evaluate your marketing plan.

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