corporate social responsibility assignment pdf

Chapter 6: Business Ethics and Corporate Social Responsibility

Assignment: corporate social responsibility, preparation.

Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, or responsible business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and national or international norms. With some models, a firm’s implementation of CSR goes beyond compliance and engages in “actions that appear to further some social good, beyond the interests of the firm and that which is required by law.” The aim is to increase long-term profits and shareholder trust through positive public relations and high ethical standards to reduce business and legal risk by taking responsibility for corporate actions. CSR strategies encourage the company to make a positive impact on the environment and stakeholders including consumers, employees, investors, communities, and others.

Every year, Reputation Institute , a private global consulting firm based in New York, invites about 47,000 consumers, across fifteen markets, to participate in a study that ranks the world’s one hundred most reputable companies—all multinational businesses with a global presence. One of their recent studies found that 42 percent of how people feel about a company is based on their perceptions of the firm’s corporate social responsibility (CSR).

• Select a company (domestic or international) that will be the basis for your research.
• Research the company’s record in the area of CSR. Be sure to look at both their domestic and well as international reputation.
• A good place to begin your research is the LibGuide at Rutgers University: http://libguides.rutgers.edu/csr
• A brief (one-paragraph) summary of the business you selected.
• According to your research, how does the company rank with regard to CSR? Be sure to provide a source for this ranking!
• Describe specific examples of corporate actions that resulted in this company’s ranking.
• Does a company’s approach to CSR influence your purchasing decisions? Why or why not?

DO NOT write your paper as a series of answers to these numbered questions. This assignment should follow the written assignment guidelines for the course. Be sure to include APA-formatted citations of the Web sites or other sources you used for your research.

• Assignment: Corporate Social Responsibility. Authored by : Linda Williams and Lumen Learning. License : CC BY-SA: Attribution-ShareAlike
• Corporate Social Responsibility. Provided by : Wikipedia. Located at : https://en.wikipedia.org/wiki/Corporate_social_responsibility . License : CC BY-SA: Attribution-ShareAlike

Preparation

Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, or responsible business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and national or international norms. With some models, a firm’s implementation of CSR goes beyond compliance and engages in “actions that appear to further some social good, beyond the interests of the firm and that which is required by law.” The aim is to increase long-term profits and shareholder trust through positive public relations and high ethical standards to reduce business and legal risk by taking responsibility for corporate actions. CSR strategies encourage the company to make a positive impact on the environment and stakeholders including consumers, employees, investors, communities, and others.

Every year, Reputation Institute , a private global consulting firm based in New York, invites about 47,000 consumers, across fifteen markets, to participate in a study that ranks the world’s one hundred most reputable companies—all multinational businesses with a global presence. One of their recent studies found that 42 percent of how people feel about a company is based on their perceptions of the firm’s corporate social responsibility (CSR).

• Select a company (domestic or international) that will be the basis for your research.
• Research the company’s record in the area of CSR. Be sure to look at both their domestic and well as international reputation.
• A good place to begin your research is the LibGuide at Rutgers University: http://libguides.rutgers.edu/csr
• A brief (one-paragraph) summary of the business you selected.
• According to your research, how does the company rank with regard to CSR? Be sure to provide a source for this ranking!
• Describe specific examples of corporate actions that resulted in this company’s ranking.
• Does a company’s approach to CSR influence your purchasing decisions? Why or why not?

DO NOT write your paper as a series of answers to these numbered questions. This assignment should follow the written assignment guidelines for the course. Be sure to include APA-formatted citations of the Web sites or other sources you used for your research.

MGMT-1010: Introduction to Business Copyright © by Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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15.22: Assignment- Business Ethics and Corporate Social Responsibility

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Open Pedagogy Assignments are assignments in which students use their agency and creativity to create knowledge artifacts that can support their own learning, their classmates’ learning, and the learning of students around the world. (See this peer-reviewed article for more details.) The assignment on this page is aligned to the learning outcomes of Introduction to Business and we’ve identified the module where the reading appears. All of the assignments can be created with a cell phone camera or any video recording device, Google or Word documents, and your learning management system.

Learning Objectives

• Give examples of corporate social responsibility

In the module on Business Ethics and Corporate Social Responsibility (CSR), there is a case study on TOMS shoes. For this assignment, you are going to work with a small group to hunt down useful links and resources for your fellow students about other businesses who may fit into the same CSR. This work will become a living document that future students will use. Think of your audience as friends who have never heard of the company of your choice.

• In your own words, summarize the business’ mission statement. You can take a look at TOMS website as an example of what to look for in your research.
• Does your business of choice reflect the values of a social entrepreneur? If so, why? If not, why? Cite specifics from the business’ website.

A Note To Teachers: Use the case study in the course as a way to scaffold your students’ discussions and research. You may want to break your students into groups and let them work on their own document that you will eventually create into one document. Over time, it may be useful to have students check to see if businesses have changed their practices for better or for worse. We chose the TOMS example because they’ve changed their charitable focus as they’ve become more successful.

Contributors and Attributions

• Open Pedagogy Assignment: Business Ethics and Corporate Social Responsibility. Authored by : Lumen Learning . Provided by : Lumen Learning. License : CC BY: Attribution

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Corporate Social Responsibility - Assignment June 2019 TFdcy535oW

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Creating a Corporate Social Responsibility Program with Real Impact

• Emilio Marti,
• David Risi,
• Eva Schlindwein,
• Andromachi Athanasopoulou

Lessons from multinational companies that adapted their CSR practices based on local feedback and knowledge.

Exploring the critical role of experimentation in Corporate Social Responsibility (CSR), research on four multinational companies reveals a stark difference in CSR effectiveness. Successful companies integrate an experimental approach, constantly adapting their CSR practices based on local feedback and knowledge. This strategy fosters genuine community engagement and responsive initiatives, as seen in a mining company’s impactful HIV/AIDS program. Conversely, companies that rely on standardized, inflexible CSR methods often fail to achieve their goals, demonstrated by a failed partnership due to local corruption in another mining company. The study recommends encouraging broad employee participation in CSR and fostering a culture that values CSR’s long-term business benefits. It also suggests that sustainable investors and ESG rating agencies should focus on assessing companies’ experimental approaches to CSR, going beyond current practices to examine the involvement of diverse employees in both developing and adapting CSR initiatives. Overall, embracing a dynamic, data-driven approach to CSR is essential for meaningful social and environmental impact.

By now, almost all large companies are engaged in corporate social responsibility (CSR): they have CSR policies, employ CSR staff, engage in activities that aim to have a positive impact on the environment and society, and write CSR reports. However, the evolution of CSR has brought forth new challenges. A stark contrast to two decades ago, when the primary concern was the sheer neglect of CSR, the current issue lies in the ineffective execution of these practices. Why do some companies implement CSR in ways that create a positive impact on the environment and society, while others fail to do so? Our research reveals that experimentation is critical for impactful CSR, which has implications for both companies that implement CSR and companies that externally monitor these CSR activities, such as sustainable investors and ESG rating agencies.

• EM Emilio Marti is an associate professor at the Rotterdam School of Management, Erasmus University. His research focuses on corporate sustainability with a specific focus on sustainable investing.”
• DR David Risi is a professor at the Bern University of Applied Sciences and a habilitated lecturer at the University of St. Gallen. His research focuses on how companies organize CSR and sustainability.
• ES Eva Schlindwein is a professor at the Bern University of Applied Sciences and a postdoctoral fellow at the University of Oxford. Her research focuses on how organizations navigate tensions between business and society.
• AA Andromachi Athanasopoulou is an associate professor at Queen Mary University of London and an associate fellow at the University of Oxford. Her research focuses on how individuals manage their leadership careers and make ethically charged decisions.

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• NOC:Corporate social responsibility (Video) 
• Co-ordinated by : IIT Kharagpur
• Available from : 2017-06-08
• Intro Video
• Lecture 1 : Introduction to the Course
• Lecture 2 : What is CSR?
• Lecture 3 : Why CSR?
• Lecture 4 : Theories of CSR
• Lecture 5 : Theories of CSR (Contd.)
• Lecture 6 :Theories of CSR (Contd.)
• Lecture 7 : Evolution of CSR
• Lecture 8 : Evolution of CSR (Contd.)
• Lecture 9 : CSR-Global Timeline
• Lecture 10 : CSR-Global Timeline (Contd.)
• Lecture 11 : CSR in India
• Lecture 12 : CSR in India (Contd.)
• Lecture 13 : Who are Stakeholders?
• Lecture 14 : The Stakeholder Approach
• Lecture 15 : Stakeholders and CSR
• Lecture 16 : Stakeholders Theory Perspectives
• Lecture 17 : Stakeholder Theory in Action
• Lecture 18 : Stakeholder Identification
• Lecture 19 : Stakeholder Salience
• Lecture 20 : Stakeholder Management
• Lecture 21: Stakeholder Dialogue
• Lecture 22 : Management of Stakeholder Diaglogue
• Lecture 23 : Planning of CSR Activities: Responsibility Paradigms
• Lecture 24 : CSR Design and Implementation: Stakeholder Integration
• Lecture 25 : CSR Design and Implementation: Stakeholder Integration (Contd.)
• Lecture 26 : CSR Activities: Corporate Social Performance
• Lecture 27 : CSR Design and Implementation: CSR Process
• Lecture 28 : CSR Activities
• Lecture 29 : Bases for Evaluation of CSR Activities
• Lecture 30 : Measurement of CSR: Sustainability Indexes
• Lecture 31: An Example of CSR Evaluation: RobecoSAM Sustainability Index
• Lecture 32 : CSR in India
• Lecture 33 What is Corporate Governance?
• Lecture 34 Theories of Corporate Governance
• Lecture 35 Why Corporate Governance?
• Lecture 36 Models and Systems of Corporate Governance
• Lecture 37 Implementing Corporate Governance
• Lecture 38 Board of Directors
• Lecture 39 Board of Directors (Contd.)
• Lecture 40 Principles of Corporate Governance
• Lecture 41 Corporate Governance and Corporate Social Responsibility
• Lecture 42 Corporate Governance and Corporate Social Responsibility (Contd.)
• Lecture 43 : What is Corporate Citizenship?
• Lecture 44 : Stages of Corporate Citizenship
• Lecture 45 : Why Corporate Citizenship?
• Lecture 46 : Corporate Citizenship and CSR
• Lecture 47 : What is Sustainable Development?
• Lecture 48 :Corporate Sustainability and CSR
• Lecture 49 : Integration of Corporate Sustainability with CSR
• Lecture 50 : Integration of Corporate Sustainability with CSR (Contd.)
• Lecture 51 : SDG Compass
• Lecture 52 : SDG Compass (Contd.)
• Lecture 53 : CSR Public Policies: Lessons from Europe
• Lecture 54 : CSR Public Policies: Lessons from Europe (Contd.)
• Lecture 55 : Consumer Social Responsibility (CnSR)
• Lecture 56 : Corporate Social Irresponsibility (CSiR)
• Lecture 57 : Future of CSR
• Lecture 58 : Wrap-Up
• Live Session 09-02-2021
• Live Session 30-09-2021
• Live Session 18-09-2019
• Live Session 23-09-2019
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5 Examples of Corporate Social Responsibility That Were Successful

• 06 Jun 2019

Business is about more than just making a profit. Climate change, economic inequality, and other global challenges that impact communities worldwide have compelled companies to be purpose-driven and contribute to the greater good .

In a recent study by Deloitte , 93 percent of business leaders said they believe companies aren't just employers, but stewards of society. In addition, 95 percent reported they’re planning to take a stronger stance on large-scale issues in the coming years and devote significant resources to socially responsible initiatives. With more CEOs turning their focus to the long term, it’s important to consider what you can do in your career to make an impact .

Access your free e-book today.

What Is Corporate Social Responsibility?

Corporate social responsibility (CSR) is a business model in which for-profit companies seek ways to create social and environmental benefits while pursuing organizational goals, like revenue growth and maximizing shareholder value .

Today’s organizations are implementing extensive corporate social responsibility programs, with many companies dedicating C-level executive roles and entire departments to social and environmental initiatives. These executives are commonly referred to as a chief officer of corporate social responsibility or chief sustainability officer (CSO).

There are many types of corporate social responsibility and CSR might look different for each organization, but the end goal is always the same: Do well by doing good . Companies that embrace corporate social responsibility aim to maintain profitability while supporting a larger purpose.

Rather than simply focusing on generating profit, or the bottom line, socially responsible companies are concerned with the triple bottom line , which considers the impact that business decisions have on profit, people, and the planet.

It’s no coincidence that some of today’s most profitable organizations are also socially responsible. Here are five examples of successful corporate social responsibility you can use to drive social change at your organization.

5 Corporate Social Responsibility Examples

1. lego’s commitment to sustainability.

As one of the most reputable companies in the world, Lego aims to not only help children develop through creative play, but foster a healthy planet.

Lego is the first, and only, toy company to be named a World Wildlife Fund Climate Savers Partner , marking its pledge to reduce its carbon impact. And its commitment to sustainability extends beyond its partnerships.

By 2030, the toymaker plans to use environmentally friendly materials to produce all of its core products and packaging—and it’s already taken key steps to achieve that goal.

Over the course of 2013 and 2014, Lego shrunk its box sizes by 14 percent , saving approximately 7,000 tons of cardboard. Then, in 2018, the company introduced 150 botanical pieces made from sustainably sourced sugarcane —a break from the petroleum-based plastic typically used to produce the company’s signature building blocks. The company has also recently committed to removing all single-use plastic packaging from its materials by 2025, among other initiatives .

Along with these changes, the toymaker has committed to investing $164 million into its Sustainable Materials Center , where researchers are experimenting with bio-based materials that can be implemented into the production process.

Through all of these initiatives, Lego is well on its way to tackling pressing environmental challenges and furthering its mission to help build a more sustainable future.

Related : What Does "Sustainability" Mean in Business?

2. Salesforce’s 1-1-1 Philanthropic Model

Beyond being a leader in the technology space, cloud-based software giant Salesforce is a trailblazer in the realm of corporate philanthropy.

Since its outset, the company has championed its 1-1-1 philanthropic model , which involves giving one percent of product, one percent of equity, and one percent of employees’ time to communities and the nonprofit sector.

To date, Salesforce employees have logged more than 5 million volunteer hours . Not only that, but the company has awarded upwards of $406 million in grants and donated to more than 40,000 nonprofit organizations and educational institutions.

In addition, through its work with San Francisco Unified and Oakland Unified School Districts, Salesforce has helped reduce algebra repeat rates and contributed to a high percentage of students receiving A’s or B’s in computer science classes.

As the company’s revenue continues to grow, Salesforce stands as a prime example of the idea that profit-making and social impact initiatives don’t have to be at odds with one another.

3. Ben & Jerry’s Social Mission

At Ben & Jerry’s, positively impacting society is just as important as producing premium ice cream.

In 2012, the company became a certified B Corporation , a business that balances purpose and profit by meeting the highest standards of social and environmental performance, public transparency, and legal accountability.

As part of its overarching commitment to leading with progressive values, the ice cream maker established the Ben & Jerry’s Foundation in 1985, an organization dedicated to supporting grassroots movements that drive social change.

Each year, the foundation awards approximately $2.5 million in grants to organizations in Vermont and across the United States. Grant recipients have included the United Workers Association, a human rights group striving to end poverty, and the Clean Air Coalition, an environmental health and justice organization based in New York.

The foundation’s work earned it a National Committee for Responsive Philanthropy Award in 2014, and it continues to sponsor efforts to find solutions to systemic problems at both local and national levels.

Related : How to Create Social Change: 4 Business Strategies

4. Levi Strauss’s Social Impact

In addition to being one of the most successful fashion brands in history, Levi’s is also one of the first to push for a more ethical and sustainable supply chain.

In 1991, the brand created its Terms of Engagement , which established its global code of conduct regarding its supply chain and set standards for workers’ rights, a safe work environment, and an environmentally-friendly production process.

To maintain its commitment in a changing world, Levi’s regularly updates its Terms of Engagement. In 2011, on the 20th anniversary of its code of conduct, Levi’s announced its Worker Well-being initiative to implement further programs focused on the health and well-being of supply chain workers.

Since 2011, the Worker Well-being initiative has been expanded to 12 countries and more than 100,000 workers have benefited from it. In 2016, the brand scaled up the initiative, vowing to expand the program to more than 300,000 workers and produce more than 80 percent of its product in Worker Well-being factories by 2025.

For its continued efforts to maintain the well-being of its people and the environment, Levi’s was named one of Engage for Good’s 2020 Golden Halo Award winners, which is the highest honor reserved for socially responsible companies.

5. Starbucks’s Commitment to Ethical Sourcing

Starbucks launched its first corporate social responsibility report in 2002 with the goal of becoming as well-known for its CSR initiatives as for its products. One of the ways the brand has fulfilled this goal is through ethical sourcing.

In 2015, Starbucks verified that 99 percent of its coffee supply chain is ethically sourced , and it seeks to boost that figure to 100 percent through continued efforts and partnerships with local coffee farmers and organizations.

The brand bases its approach on Coffee and Farmer Equity (CAFE) Practices , one of the coffee industry’s first set of ethical sourcing standards created in collaboration with Conservation International . CAFE assesses coffee farms against specific economic, social, and environmental standards, ensuring Starbucks can source its product while maintaining a positive social impact.

For its work, Starbucks was named one of the world’s most ethical companies in 2021 by Ethisphere.

The Value of Being Socially Responsible

As these firms demonstrate , a deep and abiding commitment to corporate social responsibility can pay dividends. By learning from these initiatives and taking a values-driven approach to business, you can help your organization thrive and grow, even as it confronts global challenges.

Do you want to gain a deeper understanding of the broader social and political landscape in which your organization operates? Explore our three-week Sustainable Business Strategy course and other online courses regarding business in society to learn more about how business can be a catalyst for system-level change.

This post was updated on April 15, 2022. It was originally published on June 6, 2019.

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Assignment on Corporate Social Responsibility (pdf)

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