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How to write a personal statement for fashion

Fashion courses at university are incredibly competitive, so how do you make your personal statement stand out? Be original, think business, and don’t quote Chanel

"F ashion is not simply a matter of clothes; fashion is in the air, born upon the wind; one intuits it." That's a quote from Coco Chanel – and it's how not to start a personal statement for a fashion degree.

When applying for a university fashion course, your personal statement won't even be read though if your portfolio is not good enough.

Willie Walters, programme director for fashion at Central St Martins, said the personal statement is "secondary" to portfolio work.

"I don't even read the statements unless the work looks interesting," she says.

Walters advises applicants to make their portfolio work as clear as possible, and to include research and sketchbook work, as well as photographs of design pieces. "We look for originality and something fresh."

When it comes to the written statement, saying you have a "passion for fashion" is an immediate no-no, says Josephine Collins, course leader for fashion journalism at the London College of Fashion.

"It's easy to do and sounds great but we've seen it so many times before," she warns. Similarly, admissions tutors cringe when confronted with yet another tired quote from a fashion icon.

Fashion related courses are notoriously competitive, so avoiding clichés is an important way to make your application stand out, says Andrew Groves, course director for fashion design at the University of Westminster.

"Put yourself in my shoes," says Groves, who reads over 1,000 personal statements each year. "How would you make yours different from all those other applications?"

Although mentioning your favourite designer is a good idea, you should think carefully about who you cite, says Mal Burkinshaw, programme director of fashion at Edinburgh University.

"We always have the same designers quoted. Every now and then someone says they are interested in a more conceptual designer and it makes them stand out. You can tell they are engaging more deeply."

Evidence of engagement with fashion is essential, agree tutors, but make sure you are thinking about it as a serious industry.

"Fashion is the third largest industry in the UK," says Jane Gottelier, programme leader of the fashion department at Falmouth University.

"I steer clear of students who talk mainly about celebrity fashion and TV programmes in their personal statements because it makes me think that they see fashion as something rather fluffy," she says.

As well as explaining why you want to study fashion and listing any relevant work experience, it's also important to show interests outside of fashion, say tutors.

"Some of our fashion courses are really business-orientated," says Liz Barnes, senior lecturer in fashion at Manchester University, "so demonstrating a commercial mind is key."

Outside interests show an engagement with general society that is important for a fashion student, and key to fashion admissions tutors.

It's important to be up to date on current news, to prove an academic interest and to show curiosity about the world and an inquisitive mind. If you have an unusual hobby don't be afraid to mention it as it might help yourself get noticed.

"I've had ice skaters, an Olympic-standard gymnast and stick insect collectors," says Anne Chaisty, principal lecturer in fashion studies at the Arts University Bournemouth.

Fashion may be portrayed as a cut-throat industry, but people who are interested in giving something back interest Chaisty.

"We look for students who want to make a positive difference through what they do as a designer," she says.

Accuracy and a good flow are things all tutors agree on when it comes to a good personal statement, but Barnes says you should also be in tune with the specifics of your course.

"There are lots of courses that are called fashion marketing, for example, but the content of those courses will vary enormously," Barnes explained.

"Understand the course you are applying for and tailor the personal statement to match."

For courses where a portfolio carries a heavier weighting than the personal statement, it is still important to express personality in your written statement.

Tutors say individuality and character are perhaps the most important things to convey.

"Don't contrive something for the sake of it," advises Chaisty, "just be honest, be natural and be yourself."

Just don't quote Coco Chanel.

This article was amended on 19 September to correct an error, changing Willie Walters' job title from course leader to programme director of fashion at Central St Martin's.

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Effective Guide: Fashion Design Personal Statement Example

Table of Contents

Fashion design is a fascinating and ever-changing field. If you’re interested in pursuing a career in fashion design, it’s essential to create a personal statement that showcases your skills and interests.

In this article, we’ll provide a fashion design personal statement example and share tips on writing your own personal statement. So whether you’re still brainstorming ideas or putting the finishing touches on your personal statement, read on for inspiration!

What Is a Fashion Design Personal Statement?

A fashion design personal statement is a written document that outlines your goals and motivations for pursuing a career in fashion design. It explains why you are the best candidate for a coveted spot in a fashion design program. In addition, it also highlights your experience or qualifications related to the field. A well-written personal statement can be an effective way to demonstrate your passion for fashion.

Why Write a Personal Statement for Fashion Design?

A personal statement for fashion design is a great way to highlight your skills, experiences, and motivations behind pursuing this field . It can be a helpful tool when applying for colleges or scholarships. It allows admissions officers or selection committees to get to know you better as an individual.

When writing your statement, stay focused on what makes you passionate about fashion design. Avoid simply regurgitating information that can easily be found elsewhere in your application package.

Instead, take the time to reflect on what has drawn you toward this creative industry. Share stories of how your interest in fashion has developed over time. Showing off your unique perspective will help differentiate you from other applicants while demonstrating that you’re serious about pursuing a career in fashion.

Tips for Writing a Fashion Design Personal Statement

When it comes to writing a personal statement for a fashion design program, there are certain things you want to keep in mind. Here are five tips that will help your statement stand out:

• Be specific about your design experience and interests. What sparked your interest in fashion? Why do you want to study fashion design specifically? Make sure to highlight any relevant coursework or projects you’ve undertaken.
• Show off your personality! A strong personal statement should give the reader a sense of who you are as an artist. Share some of your creative inspirations and how they inform your work.
• Keep it concise and well-written. Avoid extraneous detail and highlight what makes you unique as a designer. The admission committee is likely going to read dozens (if not more) of statements, so make sure yours is sharp and easy to follow.
• Get feedback from others before submitting the final version. It can be helpful to get feedback from classmates, teachers, or anyone else with editorial expertise. This will help ensure that your statement represents yourself in the best possible light!

What to Avoid Writing in the Personal Statement?

When writing a personal statement, be sure to avoid the following:

• Generic statements about your love of fashion. Be specific about what intrigues you about the field and why you want to study it.
• Discussing other unrelated experiences or interests. Your focus should be on explaining why you want to pursue fashion design specifically.
• Writing anything that could be perceived as negative or self-deprecating. A positive attitude is vital when selling yourself in any application materials.

Fashion Design Personal Statement Example

A personal statement is your chance to share with the admission committee who you are and why you want to attend the program. It is a chance for you to voice your interests and desire to study in the field of fashion design. Below is a fashion design personal statement example to inspire you to craft one for yourself:

Personal Statement Sample

As an artist, I have always been intrigued by how clothes can dramatically change someone’s appearance and express their personality. For me, fashion design is not just about creating beautiful clothing; it is also a form of storytelling and self-expression.

Ever since I was young, I have loved playing with different textures and fabrics, experimenting with color palettes, and putting together unique outfits. When I discovered fashion design as a career option, I knew it was the perfect fit for me. I believe nothing is more satisfying than taking an idea and turning it into something tangible that people can wear or see on TV.

Fashion Design has allowed me to develop my artistic skills while also giving me a practical understanding of how garments are made and marketed. Over the years, I have participated in many fashion shows as a designer and model manager/coordinator. This experience has taught me valuable lessons about working as part of a team, dealing with last-minute changes, and interpreting feedback from others.

I am confident that my passion for artistry combined with my organizational skills would make me an excellent candidate for any Fashion Design program.

When writing a fashion design personal statement, the most important thing is to be yourself. Don’t try to imitate someone else’s style; instead, let your personality shine through.

Be sure to focus on what makes you unique and why you want to pursue a career in fashion design. Above all, make sure your statement is well-written and error-free. Following the tips in this post will help ensure that your personal statement stands out from the rest.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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• Fashion Personal Statement

Fashion Personal Statement Example

Sample statement.

For me, fashion enables you to define yourself without even having to open your mouth. Your own unique style can tell a complete stranger everything they need to know about you and your personality, and the even bigger benefit is that you can change your style to suit your mood or the occasion.

I feel that clothing allows you to change the way you are perceived by society more easily than anything else you could change about yourself. By being a true style chameleon you can be anything you want to be. Designers that really encompass this feeling for me are Vivienne Westwood, Stella McCartney, and in recent years, Victoria Beckham.

At school I excelled in Textiles and completed a complicated formal dress, involving an inner corset, for my final year project. This course allowed me to develop the practical skills needed to truly understand the fashion industry and my independent research gave me an insight in to textile manufacturing and development.

To help develop my own personal sense of style I worked part-time in High Street fashion store River Island during my time at college. Whilst there I learnt a lot about how to combine individual items to create whole outfits, as well as the business side of fashion such as staff management, deliveries, and visual merchandising.

Outside of my education I enjoy travelling as I feel this helps to inspire my future fashion choices and shows me how different cultures and climates have affected the way people dress. For me, part of the fun of travelling is bringing back clothing or accessories to remind you of your holiday at home.

I also enjoy being involved in social media, and run several of my own ‘blogs’. I hope that in the future my writing experience will enable me to gain work experience in a fashion journalism or editorial role.

I hope that my time at university will allow me to learn more about the manufacturing and designing side of the fashion industry so that I can begin to develop my own range of home ware textiles. 

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• Fashion Marketing Personal Statement Examples

As you embark on your journey to pursue a career in the dynamic world of fashion marketing , your personal statement will play a crucial role in helping you get into a university in the UK . Find below successful fashion marketing personal statement examples . 

Fashion Marketing Personal Statement Example

My passion for fashion marketing was ignited by the vibrant and dynamic world depicted in the popular Netflix series, “Emily in Paris.” From a young age, I was fascinated by the endless possibilities of self-expression through fashion, and the role it played in shaping our perceptions of the world. This fascination led me to pursue a deeper understanding of the industry, and I was soon travelling to some of the world’s most iconic fashion capitals such as Milan, Paris, and London, to experience the latest trends and styles firsthand.

My passion was further fueled by a life-changing internship at the prestigious Pearl Lemon PR in New York, where I had the opportunity to work alongside seasoned professionals and gain hands-on experience in the field. During my time there, I was able to develop my skills in various aspects of fashion marketing, from managing social media campaigns to conducting market research and analysis. I was also able to develop important relationships within the industry, and I believe that this experience will be invaluable as I move forward in my career.

In addition to my passion and experience, I am confident that my academic background will enable me to succeed in fashion marketing. My AAA levels in English, Maths, and Sociology have prepared me with a strong foundation in communication, critical thinking, and data analysis. English has allowed me to effectively express my thoughts and ideas, while Maths has given me a solid understanding of numbers and statistics, which are essential in determining market trends. Sociology has provided me with a broad understanding of human behaviour, which is crucial in understanding consumer preferences and behaviour.

I am eager to bring my passion, experience, and skills to a UK university and further my education in fashion marketing. I am confident that my unique blend of experience, education, and passion makes me an ideal candidate for a university program in this field. I am eager to contribute to the success of a university, and I am excited about the opportunities that a UK education will provide me to grow both professionally and personally. I am committed to working hard and embracing new challenges, and I believe that a degree in fashion marketing from a UK university will be the perfect platform for me to launch my career in this exciting and dynamic industry.

Fashion Marketing Personal Statements

I have always been driven by a passion for creativity and a love for the finer details. I am eager to study Fashion Marketing as I believe this will provide me with the ideal platform to showcase my flair for fashion, as well as allow me to demonstrate my strong literary skills. The course promises to offer me a unique opportunity to learn new techniques, develop new skills, and challenge myself in ways that I have never experienced before.

I have always had a deep-rooted passion for writing and I am proud to say that several of my poems were published in the “Peotry writers” anthology before I had even entered secondary school. Writing and fashion have always been my preferred forms of self-expression and I am eager to find a way to bring these two worlds together. I envision a future where I can use my writing skills to bring new ideas to life within the fashion industry and create a fresh approach to journalism and literature.

My experiences studying Sociology, Media, and English Language at A Level, have provided me with specific skills that have helped me to grow and develop creatively. The English Language was my favourite subject, and I relished the opportunity to focus on topics that were important to me, as well as learn a wide variety of linguistic and language techniques. Media Studies was also an exciting subject for me as it allowed me to develop and edit a mock-up independent magazine, focusing on a genre of my choice. I chose to study the music industry, and I was able to learn about various forms of media promotion, advertising, and film. I was able to work as part of a creative team and participate in group activities, and I have developed the ability to work independently and collaboratively.

I love the freedom that comes with the humanities and the arts, and I appreciate the ability to express myself creatively without feeling tied down to any specific “idea”. The freedom to explore my vision and perspective is what sets these subjects apart from the more factual and scientific-based subjects.

I am currently documenting my photographs and personal reflections on my Tiktok blog, and I enjoy experimenting with different visuals and imagery. Over the years, I have become interested in a wide range of creative ideas, and I am particularly inspired by photographers such as Anna-Lou Leibovitz and Amber Asaly, whose works have been featured in my favourite magazines such as Galore and Vogue.

I have already taken a course in Fashion Marketing and Promotion at the University of Liverpool, but I was disappointed to find that the course placed a heavy emphasis on the practical side of fashion, with little focus on the academic marketing and business aspects that initially attracted me to the course.

The opportunity to study Fashion Marketing and Management is incredibly appealing to me as I have a deep-seated passion for writing, as well as a strong interest in the business aspect of the fashion industry. I believe that my passion for fashion and my focus on academics will make me an excellent candidate for the course. I am confident that I will bring something new and diverse to the subject and the industry, and I am eager to embark on this exciting journey.

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Sample Personal Statement Fashion and Textile

by Talha Omer, MBA, M.Eng., Harvard & Cornell Grad

In personal statement samples by field.

The following essay was written by a successful applicant who got accepted to top fashion design and textile programs at some of the top fashion schools. The schools she got admitted to included Parsons, the London school of fashion, and the Royal college of arts. Read this essay example to understand what such top programs are looking for in an applicant.

Sample Personal Statement Design and Textile

Shivers run down my spine as I am transported back to the darkest day of my life. As a toddler, I witnessed something so disquieting that I froze at that moment. I witnessed something so raw that, ever since, my impressionable mind has been in a frenzy – unable to recover from it. Then, I saw my mother trying to set herself on fire.

Standing helplessly in one corner, I was caught in a daze. Seeing your mother trying to give up on life like that is beyond disturbing. No one can ever understand where I come from as they have not walked my path.

However, the same past has transformed me into the strong individual I am today. Since that day, I decided I could not be at the mercy of a ruthless man, for my mother was my father. This epiphany gave me a goal. To become an independent woman and survive without being dependent on anyone.

That night something magical happened. Our guardian angel helped my mother reconsider her weak choice. We escaped the moment and moved back to my maternal grandparent’s house, leaving behind my father. I have never met him since.

Being a single parent, my mother struggled to make a living for her three infant children. She fought with all her might to provide us with every possible comfort. She taught us that, as do winters, springs find their way. Her aspiration has always been to make a better life for us.

Despite all the dark empty holes in her life, she taught me to make drawings and fill them with beautiful colors. And in art, I have found my escape. I draw my mind. The sun comes up every morning. Every day is a new beginning to a life full of different shades of hue. It’s charismatic. If you focus on the bright things, the dark emptiness disappears, the roots start to grow, and little buds of happiness form.

That’s why even in conversations, my mind wanders to what I want to draw next and how to fill it with colors. I am just optimistic that life will lead me to great heights. These are the things I have learned from being raised by a strong mother. A strong mother gives you the confidence to be who you want. You do what you want and aren’t afraid of expressing yourself.

In my case, I draw and construct designs. My mother has moved mountains, and so will I. Being a hardworking lady, my mother wasn’t always by my side. She worked tirelessly, so I used to spend most of my time with my grandfather. He, too, was a man of great wisdom. Unfortunately, by the age of 9, I lost him. I was broken and shattered. That was the moment I froze again. I had spent most of my childhood with him. He always encouraged me to grow and pursue my dreams to every possible limit. My life experiences represent my turmoil, resilience, and strength to conquer. I aspire to change my vision into reality now.

My philosophy behind Fashion and Textile design is more than designing clothes. The design never remains the same; it changes with the environment, just like life changes every minute. Some like to call it a fad. For me, every single design is a story to be found, heard, and felt. I speak through lines, designs, and colors. I channel my art into designs and fashion silhouettes. Fashion is beauty, enthrallment, and secrecy. Fashion is my passion. Hence, my work is a depiction of myself.

I have done my undergrad in Textile and Clothing. The degree comprised fashion illustrations inspired by drapery and designs that evoke emotions. The way it induces diverse sentiments is beautiful. I want to communicate different emotions to people and untangle the anonymity of how clothing can modify the environment.

My true passion for fashion flourished while doing my thesis in the final year of my undergrad. I developed color-therapeutic Adaptive Clothing for children suffering from cerebral palsy because I feel that color, design, and lines have the power to heal.

Currently, I’m working as an assistant fashion designer at Zara. At work, one of my responsibilities is to visualize ideas and transform them into tangible women’s fashion apparel. In addition, I develop fashion silhouettes for different fabrications and technical specifications of fashion cutlines using photoshop. Teamwork has helped me elicit sources of inspiration for seasonal range collections. This experience has made me confident and helped me contribute to a world where colors and designs speak of people’s minds. It’s an inspiring experience to know that a part of me lives in their stories.

This might be a chance for me to identify my local culture on an international platform. This will bring uniqueness and diversity to the entrepreneurial world of my country, where chauvinists oppress women. Being a strong woman, my mother has been an asset to me; it’s time for me to become an asset to other women.

I seek a long-term career where I can articulate my artistic talent and passion for fashion and open my mind by exploring the skills I could never do in any other field. My experience was unforgettable, and that surely made me what I’m today. I have armored myself in it. If I get this chance, I can gain a career that I’ll love for the rest of my life without regret.

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How to Write a Personal Statement for a Masters in Fashion Marketing

Ready to apply for a fashion Masters ?

Once you’ve perfected your CV, it’s time to write your accompanying fashion marketing personal statement.

This must demonstrate your relevant experience and express your passion for the course.

Follow our top tips below to help you create yours and boost your chances of getting accepted onto the course.

What is a personal statement?

According to graduate careers site Prospects,  a personal statement is a piece of writing  that you submit as part of your postgraduate application and is your first real chance to sell yourself to the university and demonstrate that you are a right fit for the course.

The personal statement should act as a supporting document to your CV that primarily highlights your work experience in more detail, alongside why you are interested in the course and what you are planning to do with the Masters.

At the University of Leeds, academics are looking for students to go into detail about why they are applying for their particular university, so it’s worth discussing which modules in the course content you are most excited by (read the module guide thoroughly before starting this) or if there are any  research projects underway  that you are interested in.

Why do I need to write one for a Masters in fashion?

In a highly competitive market, universities are looking for fashion students who can bring a wealth of knowledge and a unique perspective to the course to enhance everyone’s learning experience.

Therefore, the need to provide a personal statement is becoming increasingly common as a mandatory requirement at the application stage of fashion Masters courses. This helps universities ensure that the highest calibre of applicants who are realistically able to succeed at postgraduate level are accepted onto their course.

Personal statements act as a unique opportunity to introduce and sell yourself to course academics and make sure that your application stands out from the rest.

How do I write a personal statement for a Masters in fashion marketing?

Your personal statement will be included in your online application. There is no definitive structure for the personal statement to allow flexibility in how you summarise your motivations but in general it should cover these three areas:

• Your previous background in relation to the qualification
• Why you are choosing the university in particular
• What you are planning on doing with the Masters and how you will use this in the future

If you meet the standard entry requirements, you’ll need to focus your personal statement on why you want to study with the University of Leeds. On the other hand, if you do not meet the standard entry requirements (are a non-standard applicant), change the focus to show you are eligible through cross-transferable skills and demonstrate how you’ll make a difference to the course by outlining your career journey to date and justifying why you are switching to the fashion industry.

What shall I include?

When writing a fashion marketing personal statement, we’d recommend that you include:

• Your reasons for applying for the fashion Masters course.
• Which specific fields within fashion marketing and design management interests you the most.
• Your academic experience to date, including the subject areas and modules that you most enjoy.
• The most significant research project or dissertation you have undertaken, discussing the title, research methods and overall outcomes.
• Any previous experience of engaging in quantitative research alongside the research methods and statistical packages used.
• Your career plans and how the course might help you achieve them.

How long should a fashion marketing personal statement be?

Although there is typically no given word count, at a Masters degree level, your personal statement should be no less than one page in length. The course leader will be checking your writing capabilities, so it needs to be professionally written and thoroughly proofread for spelling and grammar before it is submitted.

Did you enjoy this blog? Here’s some related fashion management content that you may be interested in:

• 5 reasons to study International Fashion Marketing and Design Management
• Careers in fashion management: 5 roles to explore
• Introducing our online fashion marketing masters
• Leeds School of Design: leading the way in fashion research

Want to learn more about our online International Fashion Marketing and Design Management course?

Check out the course content and how to apply.

• Visit the MA course page
• Visit the PGCert course page

[email protected]

Fashionedits.

“Exploring the Different Ways Students Express Their Culture, Personality, Subcultures, Professional Goals, Social Beliefs, and Fashion Trends Through Fashion.”

Fashion and style allow us to express culture, music, emotions, and opinions. College students need to express themselves, but options are limited. Fashion is an outlet for their personality, mental health , and ideas.

This article breaks down how students use fashion to showcase different aspects of their identity, including their cultural heritage, personality traits, subcultures they identify with, professional goals, social beliefs, and fashion trends they follow.

Culture & Tradition:

College is where students are exposed to diverse cultures and people from different countries. Hence, they often use fashion to express their cultural heritage, traditions, and appreciation of their background. This doesn’t necessarily require going overboard, as even minor details in accessories , tattoos, or hairstyles can effectively convey one’s message. By staying aware of current trends in the academic world, students can also showcase their cultural identity while looking stylish. If you struggle to write, you can receive help with personal statement writing reflecting your cultural background.

Personality:

Style can say a lot about a student’s personality. Different appearance elements such as colors, patterns, textures, clothing fitting, and symbols can emphasize their traits and give others a glimpse into who they are.

Subcultures:

Many students identify with specific subcultures, which are groups they support, enjoy the art they create, feel strongly about their ideology, and feel as if they belong to. These subcultures include environmental groups, music subcultures, social justice, gaming, LGBTQ+, and others. Style can help express this appreciation and feeling of belonging to these groups, whether as a form of support or a need to state their opinion loud and clear.

Professional Goals:

Students often dream of certain professions once they graduate from college. Their professional goals can be seen in their fashion choices , as they might adopt a particular style to feel closer to achieving their dreams. For example, law students may wear blouses, skirts, collared shirts, briefcases, and business dresses. In contrast, art students may adopt an eccentric or creatively expressive style resembling some artists they admire.

Social Statements:

Many students hold strong beliefs about specific social issues and actively participate in volunteer work and community initiatives to address them. Some students might even adopt a fashion style to highlight their beliefs further. This expression of social beliefs through fashion is often achieved by incorporating logos, slogans, symbols, or colors into their clothing. However, research indicates that 63% of students express concerns about the negative social implications of this fashion trend. For instance, some students may wear second-hand, recycled, or up-cycled clothing to express their concerns about the adverse effects of fast fashion.

Fashion Trends:

Finally, some students love following fashion trends and staying updated on the latest styles. Fashion lovers usually wear the popular styles that season or something that always stays in style. You can see here the typical rules of looking fashionable on campus if that interests you .

In conclusion, fashion and style are powerful tools that help students express themselves. Clothes, accessories, makeup, hairstyle, and all the other elements of one’s look can help convey what someone wants to share with the world. However, it’s important to remember that fashion is just one aspect of a person’s identity, and we should not judge others solely on their appearance. If you want to know more about someone, approach them in person instead of making assumptions based on their style.

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Submitted by Rosie

Top 10% for Business graduate earnings (Longitudinal Education Outcomes 2022)

Gain real-world business skills and experience at University of Brighton in an AACSB-accredited business school​​​​. Explore Business degrees at Brighton.

Choose a highly employable course with Marketing

Marketing at Bedfordshire will give you both a professionally accredited degree and a thorough understanding of modern marketing.

Fashion Promotion and Fashion PR

Fashion is at the heart of today’s generation and has the power to create new identities and influence lifestyles. From the logos seen so often on the streets, to the renowned and timeless brands like Valentino seen on the catwalks - branding and promoting is the most vital piece of the entire process. I strongly believe that Fashion Promotion is the right course for me and the degree in which I will thrive.

I have chosen a degree in Fashion Promotion as I believe it combines two of my strongest attributes; a creative flair and a commercial mind. There are several aspects of the degree that I am drawn to, for example, the opportunity for industry placement, fashion film and photography.

In December, I will be taking part in a Fashion PR and Marketing short course at The London College of Fashion. During the evenings I will be visiting galleries and exhibitions that will further support my studies. This course will be covering topics such as; the fashion calendar, segmentation, the marketing mix, press releases, the use of social media and much more; thus helping me to hone in on and improve my marketing knowledge whilst introducing me to the fashion industry.

In GCSE Media Studies, I learnt about the compelling ways in which brands communicate and draw consumers in and the psychology involved. I learnt in depth about marketing by studying advertising campaigns across industries. A Level Business Studies has given me a broader understanding of how brands operate on a daily basis, and has provided me with an apt knowledge of the marketing mix, trends and forecasting.

Whilst studying Photography, I have seen major development in my work. I have fostered my own personal style and learnt invaluable portfolio skills. I have improved my time management, presentational, planning and organisational skills. This has helped me meet deadlines, organise my time and enabled me to present myself and my work effectively. For my current project, I am questioning traditional portraiture by conveying personalities through alternative images.

Studying Spanish has taught me resilience, reasoning, cultural awareness, problem solving, attention to detail and most importantly communication skills which are essential in the fast moving industry of fashion. It has been proven that being able to converse and understand a second language improves our cognitive ability.

During Year 12, I took part in Young Enterprise which allowed me and a group of peers to innovate, promote, finance and sell a product. Throughout this project, I established a prominent role as Head of Marketing and Production, providing me with a comprehensive understanding of how essential social media is for promoting and how ingrained it is in the industry.. During this project, we marketed our product effectively to a specific age range (30-40 year old women) by utilising Facebook and targeting primary school fayres where there were parents of attending students.

I have always been an active part of my school’s community; in debates, Student Voice, peer mentoring, sports competitions, drama performances, culture days and fundraising. I was also appointed a prefect of Business Studies where I support younger students, organise classroom displays and volunteer at open evenings. Working in a restaurant means the pressure of operating in a fast-paced environment has become a second nature to me. I have learnt how to multitask, how to deal with difficult situations, how to communicate and work efficiently as a team and how to satisfy different consumer needs. Working so closely for two years with the brand Pizza Hut has given me an insight into their marketing techniques — something which will translate well when studying how fashion brands do the same. I believe that the knowledge and skills I have developed will thoroughly support me in this degree.

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Fashion marketing personal statement example 5.

I am fascinated with the way the Fashion Marketing industry has such a strong influence over society’s choice of styling, and how it can influence current and future trends through different channels.

With the recent instability brought about by the recession, it has been intriguing to see the adaptable strategies required by retailers to maintain positive exposure in a volatile economy, which has only served to heighten my interest in this field.

Fashion is something that never fails to captivate me. It is an ever changing cycle that uses influences from a previous era, modifies them and creates something new. An example is one of my favourite trends; the Androgynous look. This has been apparent since the 1920’s but only recently has men’s tailoring dominated the runway.

Since Autumn/Winter 2011 designers such as Yves Saint Laurent have led the trend with tailored trousers, tuxedo jackets and brogues for women. Spring 2012 is set to see the return of flared jeans and trousers from the 1970’s. Clothing is no longer just a commodity. Fashion has evolved into an expression of personality; it gives a sense of belonging within a group and defines people’s cultures.

My initial interest in Fashion and Marketing began when I worked in a clothing department of a major retailer. I particularly enjoyed the visual merchandising of new stock for each seasonal change, promoting the new range, and making it more aesthetically stimulating to the consumers.

I developed a basic understanding of how a business attracts its customers, distributes its product and uses promotions to increase revenue. The role also provided me with essential customer service skills.

I continued with marketing projects while at University, working for a national promotions company publicising events. I regularly varied my marketing strategies to maintain a high level of attendance at the events and constantly attract new customers.

I have previously embarked on a degree in Criminology. While I learnt valuable lessons about time management and organisation from this experience, I felt it was not the career path for me and ceased my studies after two years.

Since then, I have acquired much life experience through traveling and working in new industries, which has given me the maturity and aptitude to take on the responsibility of combining employment and higher education.

At present I am working as a Flight Attendant working within a large team. The role requires adaptability and quick thinking to meet the needs of the customers. I am often required to work long, unsociable hours whilst maintaining high levels of safety and customer satisfaction.

A significant portion of my role is performance related meeting daily targets. Sales techniques are a mandatory skill and some of the techniques I use include; public announcements, link selling items and the use of displays.

Although I enjoy working as a flight attendant, career progression is limited, and most importantly, it does not allow me to focus on my interest in the fashion industry.

I am due to start the e-learning short course ‘An Introduction to Fashion Marketing’ also offered by the London College of Fashion in April.

This will give me invaluable knowledge into understanding fashion marketing, research, branding and distribution. I am keen to develop an insight into further techniques, particularly those specific to fashion, that take into account a range of target audiences.

I have carefully considered the elements of time and finance required at this stage and I am willing to commit fully to academic life in order to fulfill my ambition.

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This personal statement was written by ellkay_bee for application in 2011.

ellkay_bee's Comments

I only applied to the London College of Fashion and I was offered an unconditional offer.

This personal statement is unrated

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I am also applying to london.

Mon, 01/09/2014 - 20:33

I am also applying to London college of fashion to do the fashion marketing course. what would you say about the course as someone who has taken it? did you enjoy your time?

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