marketing executive job responsibilities for resume

Marketing Executive Resume - Sample & Guide for 2024

You’re a marketer. You’re smart. You’re creative.

You develop sales strategies that meet the needs of your target customer.

But when it comes to creating a winning resume, you’re out of ideas.

How do you make a marketing executive resume, anyway?

Surely it’s no different than a resume for any other profession, right?

Do you attach your marketing portfolio with your resume? Or do you include direct links to your best pieces of work inside?

As you can see, there are many questions that need to be answered before creating a successful marketing executive resume, and that was just the tip of the iceberg!

Fortunately, this guide will take you through a simple step-by-step process of creating a marketing executive resume.

• An example of a finished marketing executive resume that works
• How to write a marketing executive resume that’ll fill up your interview diary
• How to make your marketing executive resume stand out [with top tips & tricks]

Before we get into the details, here’s a marketing executive resume example, created with our very own resume builder :

Looks good, right?! Follow the steps below to create a marketing executive resume that get results, just like the above example.

Or, if you're applying for a different position in marketing, check out our related resume examples:

• Marketing Resume
• Sales Associate Resume
• Sales Resume

How to Format a Marketing Executive Resume

Before you start talking about your skills and experiences, you need pick the best format.

Doing so will make the life of the hiring manager easier, which will get you started on the correct foot.

The most common resume format is “ reverse-chronological ”, and it’s for good reason. Essentially, it allows the hiring managers to immediately see your value proposition, rather than hoping they read to the bottom of the page. We recommend starting with this format.

The following resume formats also get our approval:

• Functional Resume – If your skills are stronger than your work history, this resume format is recommended. It’s ideal for skilled marketers that don’t have a lot of executive experience or have gaps in their employment history.
• Combination Resume – Combining both “Functional” and “Reverse-Chronological.” This format focuses both on skills AND work experience. In opposition to the functional resume, you can use a combination resume if you have a wealth of work experience.

Once you’ve chosen your format, you need to organize your resume layout .

To keep it professional, we recommend:

• Margins - One-inch margins on all sides
• Font - Pick a font that stands out, but not too much.
• Font Size - Use a font size of 11-12pt for normal text and 14-16pt for headers
• Line Spacing - Use 1.0 or 1.15 line spacing
• Resume Length - Don’t go over the 1-page limit. For guidance, view these one-page resume templates .
• Unlike an accountant or lawyer, marketing specialists have more freedom on choosing an innovative resume design . Feel free to pick a more creative template to show that you can think outside of the box!

Use a Marketing Executive Resume Template

Writing an essay with Word is a pleasant experience. Creating a resume with Word is a different story all together!

Why? Well, formatting issues.

Formatting your resume should be a simple experience. But with Word, your entire resume layout can fall apart with just a small alteration. 

Want to skip formatting issues? Use a marketing executive resume template .

What to Include in a Marketing Executive Resume

The main sections in a marketing executive resume are:

• Work Experience
• Contact Information

Want to go a step further? You can also add these optional sections:

• Awards & Certification

Interests & Hobbies

That sounds great, but what do we write for each of these sections? Read on to learn how.

Want to know more about resume sections? View our guide on What to Put on a Resume .

How to Correctly Display your Contact Information

Now, this section doesn’t require flair, but it must be factually correct. Messing up the contact section can mean the hiring manager may not be able to reach you – disaster! 

The contact information section must include:

• Title - In this case, “ Marketing Executive ”. Align this to the role you’re applying for.
• Phone Number – Check, double-check, and then check again.
• Email Address – Use a professional email address ([email protected]), not your childhood email ([email protected]).
• Portfolio Link - Behance, Dribble, or your personal website
• (Optional) Location - Applying for a job abroad? Mention your location.
• Josh Fakester - Marketing Executive. 101-358-6095. [email protected]
• Josh Fakester - Marketing Whizz Kid. 101-358-6095. [email protected]

How to Write a Marketing Executive Resume Summary or Objective

Did you know that recruiters spend less than 6 seconds glancing over each resume?  

This interesting, yet scary fact highlights the importance of correct resume structure .

You need to immediately hook the recruiter.

You need to convince them to put your resume on top of the “yes” pile.

To do this, use a resume summary or objective .

As a marketer, you may know about “above the fold” call to actions. Similarly, both resume summaries and objectives are short and snappy paragraphs that go on top of your resume, just under your contact information.

But what is the difference between the 2 sections?

A resume summary is a 2-4 sentence summary of your professional experiences and achievements.

• Experienced Marketing Executive with a strong background in developing award-winning strategies for a diverse clientele. 5+ years of industry experience includes PPC campaigns, SMM, web design, brand development, and more. Strong history of developing and overseeing marketing campaigns that maximise profit.

A resume objective is a 2-4 sentence snapshot of what you want to achieve professionally.

• Motivated marketing specialist looking for an executive role at Marketing Company X. Passionate about maximising profit with effective marketing campaigns. Experience includes creating campaigns for my own personal projects while at University X. Skilled in WordPress, Facebook Ads Manager, Photoshop, ClickFunnels, and more.

So, which one is best, summary or objective?

Generally, we recommend going with a summary if you have any relevant work experience. An objective is suited to those who have the skills, but lack the industry experience (graduates, career changers, or those still studying).

• As a marketer, you may know that benefits sell. As such, make it clear how your experiences and skills will HELP the company.

How to Make Your Marketing Executive Work Experience Stand Out

Recruiters like to feel confident that you can do the job. There is no easier way to do this than to list your work experience .

Here’s the best way to structure your work experience section:

• Position name
• Company Name
• Responsibilities & Achievements

Marketing Executive

DiscoverGrowthDigital

11/2016 - 03/2020

• Managed 8 ad campaigns that had an average ROI of 45% in the last 2 years. 
• Proofread creative copy that improved conversions by 56%.
• Distributed statistical information to 127 staff members.
• Lead four successful promotional events of 1000+ people.

To separate yourself from the competition, you should focus on your achievements instead of daily tasks. This will allow the recruiter to see the obvious benefits in hiring you.

Instead of saying:

“Promotion manager”

“Lead four successful promotional events of 1000+ people”

Simply, the first statement is way too generic. It shows you were in charge of promotion, but it doesn’t show if were successful or the quantity of events you managed. 

The second statement shows that you managed more than one event, and you were successful in doing so. Hard numbers that prove your skills – can’t argue with that!

• Remember, you are going for an executive role. Be sure to show that not only are you skilled at marketing, but you also posses the skills to lead.

What if You Don’t Have Work Experience?

Maybe you’re a graduate looking for your first marketing job?

Or maybe, you have experience in marketing, but never in an executive role?

A recruiter will want marketing executives that they can rely on. Whether you have job experience or not, your portfolio of marketing work is the most important factor.

If you already have proof of your marketing skills (ad campaign statistics, copy you’ve written, or results you’ve got for clients) feel free to link to them in your resume (we’re going to explain how very shortly).

With that said, there is no time like the present. It is not too late to create a portfolio.

Here are several ways you can create a rich portfolio (and even get paid for it):

• Start freelancing (e.g.: UpWork , Fiverr , etc.)
• Ask your social circle if they need any help with their business
• If the above doesn’t work, become your own client! Show your skills by building your own website, create flyers, product packaging, and run Facebook Ad campaigns.

Are you recent marketing graduate? Make sure to check out our student resume guide !

Use Action Words to Make Your Marketing Executive Resume POP!

…are all common words that the recruiter sees time and time again.

However, you want to separate your resume from the competition, which means using power words to make your achievements stand out:

• Conceptualized
• Spearheaded

How to Add a Portfolio to Your Resume

A portfolio section is added in the same way that work experience is added.

Under a header named “ Portfolio ,” link to your portfolio (website or Behance / Dribble), and briefly talk about the projects. 

www.timmarketing.com

• Promotional Events - Lead four successful promotional events of 1000+ people (see pictures in the online portfolio)
• Email Campaigns - Created email campaigns for clients on UpWork
• SMM - Ran Facebook advertisement campaigns for Company X’s clients (see more in the online portfolio

If you want to keep your resume short, you can simply put a link to your portfolio or website in your contact information section.

How to Correctly List your Education

Next, it’s time to talk about your education.

There’s nothing too complicated with this section, just simply enter your education history in the follow format:

• Degree Type & Major
• University Name
• Years Studied
• GPA, Honours, Courses, and anything else you might want to add

B.A. in Marketing

Boston State University

• Relevant Courses : Principles of Marketing, Managerial Communications, Quantitative Methods, and Macroeconomics

Top 12 Skills for a Marketing Executive Resume

As the hiring manager is flicking through your resume, they want to see that you have the correct skills for the job.

Remember, the hiring manager has never seen your work. Even if you’re the world’s best marketer, you can still get rejected if you don���t make your skills clear to see.

Here are some of the most common marketing executive skills:

Hard Skills for a Marketing Executiv:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Campaign Management
• Google Analytics
• Content Management Systems (CMS)
• Product Packaging 

Soft Skills:

• Creative Thinking
• Communication
• Time-Management
• Team Player
• Generally, try not to list too many soft skills. You see, these are skills that everyone puts on their resume as they are hard to back-up. Any graduate can say they have creative skills, but not many can correctly use every CMS.

Here’s a more comprehensive list of 150+ must-have skills this year .

What Else Can You Include?

We’ve now covered every essential resume section .

But don’t call it a day just yet. You need your resume to stand out ! 

Doing a good job at the above sections should be enough to get you shortlisted, but adding extra sections can be the major factor in whether you’re hired for the executive role or not.

Awards & Certifications

Have you won a marketing award?

Have you completed any third-party marketing courses?

If you said yes to any of the above, make sure to mention them in your resume!

Here’s an example:

Awards & Certificates

• “Most Innovative Campaign” - MAFTA
• “The Art of Sales” - Coursera Certificate
• Google Ads Certified Expert
• “Critical Thinking Masterclass” - MadeUpUniversity

Companies will want to see that you’re passionate about all things marketing, not just in it for the money.

Showing off your own personal project is one of best ways to show you that you live and breathe marketing. 

For marketing, this is usually in the form of side hustles. Showing a website that you built via a range of marketing tactics will be impressive for all hiring managers.

Here are a few projects that you could mention:

• Managing a Facebook ad campaign for your e-commerce shop
• Using SEO skills to drive organic traffic to your blog
• Writing sales copy for local businesses 

Even though it might not be specific to your job, being able to speak a second language is always an impressive skill to a hiring manager. As such, feel free to add a language section if you have space.

Rank the languages by proficiency:

• Intermediate

Now, you may be wondering, “why would a recruiter want to know about my fishing hobby?”

Well, your hobbies reveal what kind of person you are. 

Most companies are looking for someone that will be pleasant to work with.

Hobbies show that you’ll be a good part of the team, especially if you enjoy social activities. 

Here’s which hobbies & interests you may want to mention .

Include a Cover Letter with Your Resume

Cover letters are still an important part of the hiring process.

You see, a cover letter is a specific and personal piece of content. 

Unlike an applicant that sends a generic resume to every company, a cover letter shows the hiring manager that you care about working for their company.

To create a winning cover letter, we must ensure that it is structured correctly. Here’s how to do that:

You should complete the following sections:

Personal Contact Information

Your full name, profession, email, phone number, location, and website (or Behance / Dribble).

Hiring Manager’s Contact Information

Full name, position, location, email

Opening Paragraph

It’s no secret that hiring managers skim through resumes and cover letters. As such, you need to hook the reader within the first few sentences. Use concise language to mention:

• The position you’re applying for
• Your experience summary and best achievement to date

Once you’ve sparked the reader’s interest, you can get deeper into the following specifics...

• Why you chose this specific company
• What you know about the company
• How are your top skills relevant for the job
• Which similar industries or positions have you worked in before

Closing Paragraph

Don’t just end the conversation abruptly, you should:

• Conclude the points made in the body paragraph
• Thank the hiring manager for the opportunity
• Finish with a call to action. This is a good way to start a conversation. A simple “At your earliest opportunity, I’d love to discuss more about how I can help company X” will work.

Formal Salutations

End the letter in a professional manner. Something like, “Kind regards” or “Sincerely.”

For more inspiration, read our step-by-step guide on how to write a cover letter.

Key Takeaways

If you followed all of the above advice, you’ve given yourself the best possible chance of landing that marketing executive role.

Let’s quickly summarize what we’ve learnt:

• Format your marketing executive resume correctly. Prioritize the reverse-chronological format, and then follow the best practices on content layout
• Use a resume summary or objective to catch hook the recruiter
• In your work experience section, highlight your achievements , rather than your responsibilities
• Make sure your portfolio is the best it can be. If you don’t have one, think about getting one
• Include a convincing cover letter to separate you from the competition

Suggested Reading:

• How to Make a Resume with No-Experience [21+ Examples]
• How to Create a Combination Resume [Examples + Template]
• How to Ace Interviews with the STAR Method [9+ Examples]

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Marketing Executive Resume Examples

Are you an experienced marketing executive looking for help in crafting a resume to take your career to the next level? Writing an effective executive resume can be an intimidating and time-consuming endeavor, but it doesn’t have to be. In this post, we’ve put together a guide to help you create a compelling resume that accurately reflects your professional experience and highlights your achievements. We’ve also included some executive resume examples to help you get started.

If you didn’t find what you were looking for, be sure to check out our complete library of resume examples .

Start building your dream career today! 

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Marketing Executive

123 Main Street | Anytown, USA 99999 | Phone: (123) 456-7890 | Email: [email protected]

I am a highly motivated and organized marketing executive with over 8 years of experience managing successful campaigns, product launches, and marketing strategies. I have a comprehensive understanding of the full marketing cycle, from initial market research to post- launch analysis. My core strengths include team leadership, content creation, digital marketing, public relations, and customer engagement. I am an analytical problem- solver and possess exceptional presentation, communication, and organizational skills.

Core Skills :

• Project Management
• Marketing Strategy
• Content Creation
• Team Leadership
• Digital Marketing
• Public Relations
• Client Engagement
• Market Research
• Data Analysis

Professional Experience : Marketing Manager, ABC Corporation (2018- Present)

• Developed and implemented 360- degree campaigns to promote new products and services
• Developed content for digital campaigns and maintained company website
• Managed social media channels and drove engagement
• Cultivated relationships with media outlets and organized press conferences
• Conducted market research and analyzed data to inform marketing strategies
• Led a team of 7 marketing professionals

Marketing Coordinator, XYZ Corporation (2015- 2018)

• Managed and updated company website and social media channels
• Developed content for digital campaigns and newsletters
• Organized trade shows and events
• Created marketing materials, brochures, and flyers

Education : B.A., Marketing – University of Miami, Miami, FL (2012)

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Marketing Executive Resume with No Experience

• A marketing and communications professional with an unstoppable drive to build relationships, create content, and grow businesses.
• Highly motivated and passionate about the marketing industry, with an eagerness to learn and contribute to any team.
• Excellent communication and listening skills
• Highly organized
• Resourceful and creative problem solving
• Knowledge of Microsoft Office, Adobe Creative Suite and social media platforms
• Strong project management and planning skills
• Ability to work independently and collaboratively
• Social media strategy and content creation
• Familiarity with principles of effective advertising and branding

Responsibilities

• Developing integrated marketing plans to meet organizational goals
• Coordinating campaigns across multiple channels, including print, digital, email and social media
• Researching, creating and deploying content to engage target audiences
• Developing, tracking and reporting on marketing metrics
• Collaborating with team members to create and execute marketing strategies
• Analyzing consumer data to identify and target new customer segments
• Assisting with the planning and execution of promotional events, trade shows and other marketing activities
• Managing relationships with external vendors, suppliers and other stakeholders

Experience 0 Years

Level Junior

Education Bachelor’s

Marketing Executive Resume with 2 Years of Experience

Highly motivated, marketing executive with 2 years of experience in developing and executing traditional and digital marketing campaigns for a wide range of clients. Skilled in data- driven marketing, resource and budget management, and executing marketing strategies. Proven ability to increase brand awareness, leads and sales through effective campaigns.

• Data- driven marketing
• Traditional and digital marketing
• Resource and budget management
• Market research and segmentation
• Brand awareness and reputation management
• Strategic planning and execution
• Copywriting and creative direction
• Leadership and team management

Responsibilities :

• Develop and execute comprehensive marketing campaigns that leverage traditional and digital marketing tactics
• Analyze and report key performance metrics to measure the success of marketing campaigns
• Conduct detailed market research and segmentation to identify target audiences and optimize campaigns
• Manage budgets, resources, timelines and vendors to ensure projects are completed on time and within budget
• Create and maintain strong relationships with internal and external stakeholders
• Develop strategy and content for website, email, social media and other online platforms
• Lead and manage a team of marketing professionals to ensure projects are completed efficiently and effectively

Experience 2+ Years

Marketing Executive Resume with 5 Years of Experience

Dynamic Marketing Executive with 5 years of experience in driving marketing initiatives, developing comprehensive marketing plans and executing successful campaigns to drive business results. Proven track record of increasing brand awareness, boosting website traffic and expanding customer base. Exceptional project management, problem- solving, and communication skills.

• Campaign Planning
• Strategic Thinking
• Social Media Marketing
• Market Analysis
• Developed comprehensive marketing plans and strategies to increase brand awareness and visibility.
• Worked collaboratively with internal teams such as design, sales, and product management to ensure successful execution of campaigns.
• Developed and implemented social media campaigns and strategies to increase engagement and website traffic.
• Leveraged market analysis to shape the direction of campaigns and identify opportunities for growth.
• Managed the creation and distribution of promotional materials such as press releases, newsletters, and email campaigns.
• Monitored and evaluated performance of campaigns, making necessary adjustments to ensure desired results.
• Coordinated with vendors and contractors to ensure successful completion of projects.

Experience 5+ Years

Level Senior

Marketing Executive Resume with 7 Years of Experience

A motivated and passionate Marketing Executive with 7 years of experience in the industry. Possessing strong knowledge of marketing principles, strategy, and tactics, I have a proven track record of developing and executing successful campaigns in both digital and traditional media. The success of my initiatives is due to my excellent communication and interpersonal skills, which allow me to work collaboratively in a team environment, as well as independently. I am passionate about staying up to date with current trends and techniques in the industry, and I am confident in my ability to bring a unique and creative approach to any marketing project.

• Strategic Planning
• Analytical Thinking
• Brand Management
• Client Relationship Management
• Presentation Skills
• Develop and execute marketing strategies to promote company’s brand, products, and services
• Design, build, and maintain the organization’s website, optimizing it for search engine optimization
• Monitor and track customer interactions across all digital platforms
• Analyze customer feedback to improve customer engagement
• Monitor market trends and customer demands to inform product and service offerings
• Create promotional materials such as brochures, newsletters, and email campaigns
• Develop customer loyalty programs
• Manage relationships with current and potential clients to ensure customer satisfaction
• Develop and manage budget for marketing campaigns

Experience 7+ Years

Marketing Executive Resume with 10 Years of Experience

I am a highly motivated and results- driven marketing executive, with over 10 years of marketing experience in both B2B and B2C spaces. Throughout my career, I have consistently demonstrated the ability to lead, build, and manage successful marketing campaigns, develop strategic partnerships, and cultivate relationships with key stakeholders. My core skills include developing marketing strategies, increasing brand awareness, and driving product growth. I am an innovative problem solver and excel in complex, highly competitive environments. I am confident that I will be an asset to any organization and am eager to contribute my knowledge and expertise.

• Product and Brand Management
• Strategic Partnership Development
• Account and Relationship Management
• Digital Marketing Strategies
• Project Management and Execution
• Market Research and Analysis
• Multi- Channel Campaigns
• Collaborative Problem Solving
• Develop comprehensive marketing plans and strategies to meet business goals and objectives
• Create and execute multi- channel marketing campaigns and initiatives to promote products and services
• Determine and implement tactics to increase brand awareness, engagement and loyalty
• Manage and track budgets, identify efficiencies and maximize ROI
• Monitor market trends, competitive activity and customer feedback
• Analyze sales and market data to inform strategic business decisions
• Contribute to the development of new products, features and services
• Identify and build collaborative relationships with vendors and partners to support marketing efforts

Experience 10+ Years

Level Senior Manager

Education Master’s

Marketing Executive Resume with 15 Years of Experience

Results- driven marketing executive with 15 years of experience leading successful campaigns for large organizations and small businesses. Proven track record of developing creative marketing strategies and leveraging digital media to increase brand awareness and revenue. Skilled communicator with the ability to work with teams of all sizes and stakeholders at various levels.

• Brand Development
• Creative Solutions
• Customer Relations
• Developed and implemented creative campaigns to deliver on organizational objectives.
• Utilized digital marketing platforms to increase brand visibility and reach new customers.
• Delivered strategic planning initiatives in order to maximize ROI.
• Managed cross- functional teams to ensure projects were completed on time and within budget.
• Analyzed data to gain insights into customer preferences and target potential audiences.
• Built strong relationships with stakeholders and partners to drive success.
• Led teams to develop innovative solutions to address customer needs.

Experience 15+ Years

Level Director

In addition to this, be sure to check out our resume templates , resume formats ,  cover letter examples ,  job description , and  career advice  pages for more helpful tips and advice.

What should be included in a Marketing Executive resume?

A Marketing Executive resume should include all the important details that demonstrate the candidate’s ability to handle a role as a Marketing Executive.

• Experience: The candidate should include their most relevant experience. This should include any marketing roles, such as a Brand Manager or Product Manager, and should include details such as job title, company, location, and dates of employment.
• Education: The candidate should include details of their education, such as the name of the institution, qualifications achieved, and dates attended.
• Skills: The candidate should include detail of the skills they have acquired during their marketing roles, such as a proficiency with analytics tools, social media marketing, and other relevant software.
• Achievements: The candidate should include details of any major projects they have been involved in or awards they have won.
• Hobbies: The candidate should include any hobbies that demonstrate their creative thinking or problem-solving abilities.
• Languages: The candidate should include any languages they are proficient in beyond their native tongue. This can demonstrate their cultural understanding, which is important in the marketing world.
• Extra courses or qualifications: The candidate should include any additional courses or qualifications they have undertaken, such as those related to digital marketing or business.

By including all the above information, a prospective employer will be able to gain a better understanding of a candidate’s potential to fill a Marketing Executive position. It is essential that these details be presented in an organized manner, using clear and concise language. It is also important to ensure that the information is accurate, up to date, and relevant.

What is a good summary for a Marketing Executive resume?

An effective summary for a Marketing Executive resume contains key details that highlight your experience in marketing, sales, and advertising. It should also include your ability to lead teams, build relationships with clients, and successfully manage campaigns. A good summary should showcase your knowledge of industry trends and your enthusiasm for staying up to date with the latest developments. Additionally, a summary should mention any awards or recognition you’ve received for your work in marketing, as well as any special skills or certifications you possess. Finally, a summary should convey your commitment to achieving results and helping your clients succeed.

What is a good objective for a Marketing Executive resume?

A marketing executive is responsible for strategizing, planning, and executing effective marketing campaigns. Furthermore, they must have good organizational and communication skills, as well as the ability to use technology and analytics to evaluate the effectiveness of their campaigns. To create a successful resume, the marketing executive should focus on clearly stating their qualifications, successes, and key skills.

A good objective for a marketing executive resume should include the following:

• Demonstrate strong knowledge of marketing strategies and tactics
• Demonstrate ability to develop and execute effective marketing strategies
• Showcase experience in leveraging technology to evaluate campaign performance
• Highlight organizational and communication skills
• Demonstrate the ability to build relationships with stakeholders
• Demonstrate the ability to stay up-to-date on the latest marketing trends and developments
• Showcase experience in measuring the effectiveness of campaigns
• Demonstrate experience in working with budgets and deadlines

How do you list Marketing Executive skills on a resume?

Marketing Executives play an integral role in a company’s marketing efforts, introducing new products and services to help drive growth. To stand out from the competition, you need to showcase your skills and qualifications for the position in your resume.

When it comes to listing your skills and qualifications for a Marketing Executive role, be sure to include relevant keywords from the job description. Here are some of the skills you may want to list on your resume:

• Strategic Thinking: Ability to develop creative strategies to effectively market products and services.
• Analytical: Knowledge of data-driven analytics, such as market research, segmentation analysis and campaign performance analysis, to evaluate marketing strategies and campaigns.
• Project Management: Ability to initiate and manage multiple marketing projects, ensuring timely completion within budget.
• Client Services: Experience in working with clients to meet and exceed their expectations.
• Negotiation Skills: Proficiency in negotiating contracts with vendors or suppliers.
• Advertising: Knowledge of various advertising techniques, such as digital, print and broadcast, to create compelling campaigns.
• Branding: Understanding of branding principles, such as brand identity, positioning, messaging and tone, to ensure a consistent brand image.
• Digital Marketing: Proficiency in using digital marketing tools, such as search engine optimization (SEO), email marketing, social media and web analytics, to reach target audiences.
• Content Creation: Ability to craft compelling copy and visuals to increase audience engagement.
• Budgeting: Skilled in managing budgets and financial projections to optimize return on investment (ROI).

What skills should I put on my resume for Marketing Executive?

As a Marketing Executive, you will likely need to demonstrate a wide range of skills in order to be successful. Some of the most important skills to put on your resume for a Marketing Executive role include:

• Creative Thinking: In order to come up with successful marketing campaigns, you will need to be able to come up with new and innovative ideas.
• Communication Skills: You will need to be able to communicate your ideas effectively to colleagues, clients, and other stakeholders.
• Analytical Skills: You will need to be able to analyze data in order to identify trends and areas of opportunity, as well as to evaluate the effectiveness of marketing campaigns.
• Project Management: You will need to be able to manage campaigns, budgets, and timelines in order to ensure that goals are met.
• Digital Marketing: You will need to be able to utilize digital marketing tools such as SEO and social media in order to reach target audiences.
• Leadership: You will need to be able to lead a team in order to ensure success.

By including these skills on your resume for a Marketing Executive role, you will be demonstrating your ability to be successful in this type of job.

Key takeaways for an Marketing Executive resume

When it comes to marketing executive resumes, there are several key points to keep in mind that can help make your resume stand out from the competition. Here are some key takeaways for marketing executives resumes:

• Highlight Your Accomplishments: It’s important to highlight the accomplishments you’ve achieved while in your current position. Don’t be afraid to show off your successes, such as successful campaigns, increased sales, or new product launches. Be sure to include any awards or recognitions that you’ve achieved as well.
• Show Your Leadership: Your resume should demonstrate that you have the ability to lead and manage projects, initiatives, and teams. Showcase your communication and problem-solving skills.
• Utilize Data: Data is key to success in any industry, and marketing is no different. Showcase your ability to analyze data and use it to create successful strategies and campaigns.
• Use Relevant Keywords: As with any resume, it’s important to use relevant keywords to show employers that you have the skills and experience needed to do the job. Research the industry to make sure you’re including the right words and phrases.
• Showcase Your Professional Network: Your professional network is an invaluable asset in marketing. Demonstrate your ability to connect with industry influencers and leverage relationships to market your brand.

By following these key takeaways, you will be able to create a resume that will get you noticed by hiring managers. Make sure to showcase your accomplishments, leadership skills, ability to analyze data, use relevant keywords, and demonstrate your professional network. With the right combination of skills and experience, you’ll be able to land your dream job as a marketing executive.

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Marketing Executive Resume Samples

The guide to resume tailoring.

Guide the recruiter to the conclusion that you are the best candidate for the marketing executive job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies, tailor your resume & cover letter with wording that best fits for each job you apply.

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• Event development and execution – providing best practice to stakeholders
• Work closely with Regional Marketing Manager in
• Work with the Content and Marketing teams to help implement clear social media and communications strategies, showcasing editorial content, promotions and affiliate partner opportunities, particularly via mobile
• Assist the Marketing Manager in the design and delivery of a rolling A/B test strategy
• Work with the Marketing Manager on the development and execution of brand marketing strategy to generate leads, drive revenue and build the brands
• Assisting to evaluate marketing programs on an on-going basis, including tracking of actual sales vs. forecast and analysis of business. Communicates with NY TR and distribution centres (Lachen and UTi) to monitor shipping dates and maintains allocation sheets and monthly reports to identify potential inventory issues
• Support the PR & Marketing Comms Manager to deliver consumer focused, effective, marketing campaigns and PR messaging across media including radio, press, direct mail, print, billboard advertising and 3rd party partnerships
• Work in conjunction with Casino Marketing, Marketing Executives and on-property personnel to assist and facilitate qualified in-house casino customers
• Delivering high quality support to the Marketing Team, taking on project work, assisting with campaigns, events and management reporting
• General support for the implementation of all marketing activities across markets - to include branding, event management, collateral production and product promotion
• To manage marketing projects from idea generation through to implementation and co-ordinate agencies, external suppliers and internal stakeholders to deliver activity on time and on budget
• Build good working relationship with the UK. Create open lines of communication
• Executing the development and delivery of a broad range of customer facing marketing material including product and corporate collateral, promotional and campaign items, point of sale material, reports, presentations, fulfilment packs and newsletters
• Work with creative team and PR & Marketing Comms Manager to produce engaging marketing collateral for internal and external use
• Able to work independently; self-motivated and highly driven, quick to learn and focused on quality and efficiency
• Excellent communication skill. A good team player, Analytical skills. Extense knowledge of the company structure and departments
• Good knowledge of written English with strong grammar and language skills
• Strong digital skills and ability to quickly learn and apply new technologies
• Knowledge of a foreign language ideally French, German or Italian is highly desirable
• Excellent Chinese & English typing, good knowledge in Word, Excel & powerpoint, fair English and Chinese oral and writing skills
• Strong interpersonal skills, strong communication skills. With sense of responsibility, patience and detail oriented. Willing to learn
• Highly organised and strong administrator with immaculate attention to detail
• Quality in presentation of all work, including a creative flair and a strong attention to detail
• Excellent attention to detail and strong administrative skills

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• Background in marketing and communication with relevant experience
• Experience in or with Institutional investor channels is a plus
• Issue based marketing experience
• Good project planning capabilities
• Good writing and editing skills
• Networking and influencing capability
• Some analytical skills
• Implementation of the marketing plans for the sector
• Production and distribution of issue based thought leadership campaigns
• Management of third party relationships with industry bodies
• Ensure that our brand is correctly represented both internally and externally
• Ensure compliance with the firm’s policies and procedures
• Work with the business to support business plan objectives
• Assist in the execution of the Wealth & Asset Management Market Reflections quarterly client update which reaches out to over 120 key asset managers
• Coordinate the execution of the Wealth & Asset Management C-suite forum programme, organising private dining forums for key wealth & asset managers in a top London location
• Coordinate the annual event of the UK Wealth & Asset Management Hedge Fund Symposium for up to 120 key asset managers
• Overall maintenance of Interaction for individual events and Client Connection (internal databases for recording client relationships and marketing activity)
• Responsible for the deployment of thought leadership including the production of toolkits and distribution lists for each campaign
• To prepare e- alerts using an e-campaign tool (Vuture), including proofreading, creative writing for internal and external communications as well as some related digital work
• Track marketing activity against plan and spend against budget on a regular basis to support management reporting for both sector and service line marketing activities
• Capturing the ROI on all campaign activity
• Support for getting content on or out through EY’s e-platforms
• Contribute to the development and implementation of a relationship strategy designed to support the growth of priority account relationships
• Introduce and drive new initiatives, ensuring compliance and greater efficiency
• Be proactive in raising the profile of the Marketing Executive role, ensuring maximum utilisation and personal development
• Excellent project management skills and experience of working with CRM systems
• Managing the Alumni Programme, including delivery of the annual event and production of a quarterly e-newsletter
• Supporting EMEIA FSO strategic solution marketing
• Managing and executing ad hoc events and supporting the wider relationship development team
• Deliver all events on time and to budgets
• Build strong relationships with key marketing contacts in UKI and work with the Alumni executive to produce a joint quarterly e-newsletter
• Ensure that CRM tools are maximised and championed
• Responsible for the management of the key marketing budgets (tactical) for each of the programmes and events
• Deliver against the strategic solution plans with the deployment of round table dinner series, forums and thought leadership
• A minimum of 2-3 years experience at a marketing executive level
• Demonstrable experience of managing and delivering large events
• Experience of working within a professional services partnership
• Creative flair and confidence
• Exposure to executive level staff and the ability to develop trusted business relationships with senior internal stakeholders and external clients and suppliers
• Liaise with EMEA Sales Team and selected trade partners to develop and agree annual plans to include a relevant range of trade and trade to consumer initiatives
• Develop campaign schematics to include objectives, mechanics, timescales, budget and value to business
• Create and implement critical paths in order to manage and deliver campaigns to deadline
• Brief trade partners and agencies to produce creative and collateral to specification within agreed budget
• Liaise with relevant stakeholders to ensure adherence to Universal brand guidelines and legal requirements
• Deliver activity to market, to budget and deadline
• Provide post campaign analysis and interpretation, defining delivered value and ROI
• Previous experience of trade and trade to consumer campaign delivery
• Creative acumen and attention to detail
• Strong team player with ability to build effective relationships quickly
• Ability to prioritize workload effectively and meet deadlines
• Ability to analyze and present statistical data using spread sheets
• Experience of working within the Travel Industry/Entertainment Industry
• Excellent knowledge of Microsoft Office systems
• Logistics planning and implementation of domestic and cross border events
• Developing and implementing a range of online and offline direct marketing campaigns, utilising various media
• General Marketing administration for department
• Proven experience in a marketing role within a financial services organization, asset management experience a must
• Degree in a relevant discipline
• French language skills – fluent preferred, business level as minimum
• Able to operate in a fast paced environment
• Desirable - good working knowledge of CRM systems and bulk emailing
• Desirable - good design skills (PowerPoint)
• Financial & Budget Management
• Inventory Management
• Record Management
• Research, track & monitor CNBC’s digital marketing efforts
• Supports the department by providing digital extension for any event or campaign (brand or tactical)
• Execution of Social Media & Digital Marketing efforts
• Improve CNBC's database management and subscriber marketing efforts
• Creation and Execution of email-based marketing campaigns
• Continuous review and active management of event website and other online marketing assets
• Oversee barter-based online media buying
• To create marketing objectives, strategies and tactical plans for a Secondary Education portfolio that spans print and digital resources, and qualifications
• To create, manage and implement marketing campaigns from start to finish using the full marketing mix, delivering all marketing activity on time and within budget
• To monitor and report on the effectiveness of key marketing campaigns
• To develop effective messages and clear customer propositions that deliver results in line with business strategies and objectives
• To contribute to the development of product propositions and the customer journey to ensure that customer engagement is effective and appropriate
• Demonstrable marketing experience, with a proven track record in direct and digital marketing
• Strong creative copywriting skills (print and digital), with an ability to develop powerful messaging for target segments
• Evidence of strong organisation and planning skills
• A good working knowledge of Microsoft Office packages (including Word, Excel and PowerPoint)
• Previous work experience in publishing or the education sector. * Good understanding of the UK education sector. * Experience of basic budget management. Req Number: 8833BR
• Compiles and shares competitor monitoring dashboards
• Be able to think commercially and interpret data insights across the key business system
• Actively contributes to sharing learning's, driving new ideas and supporting marketing executives
• All other duties as required
• Collate project news and images & liaise with their European office
• Collate relevant industry news from Google Alerts and other searching methods
• Liaise with other offices on any website updates needed
• Collate and analyse analytics for social media, websites and the newsletter to optimise content and build audience
• Monthly newsletters with a move to fortnightly newsletters for two markets
• Newsletter subscriber clean up and maintenance/management
• Weekly project updates to external stakeholders
• Update collateral & content when necessary
• Work with other offices to optimise SEO for the website
• Work on content for audio and video including short videos for use in marketing
• Creation of templated materials for two markets when required for example newsletters, event invites, business cards presentations
• Assist in development of marketing strategies and campaigns for online and direct
• Oversee Implementation of a marketing plans, ROI objectives, tactics, budget and schedule by segments
• Prospect marketing (database management, campaigns, lead generation & tracking, etc.)
• Customer marketing (renewals, cross-sell and upsell tracking, case studies, etc.)
• Channels marketing (strategic and tactical support, campaign involvement, lead tracking, MDF, etc.)
• Influencer marketing (Media, analysts, industry associations, government bodies, thought leadership, etc.)
• Internal marketing (Spokespeople management, employee communication, etc.)
• Develop segment based messaging and content
• Develop off/online content-based demand generation campaigns
• Manage the campaigns schedule (frequency and recency)
• Track metrics & adapt (closed-loop marketing)
• Manage marketing budgets and alternative revenue streams such as funding applications where required to support the marketing strategy
• Complete integration with the local sales and channel team
• Integrate and leverage with various teams that include Corporate Marketing, Marketing Ops, Product Marketing etc
• Contributes to the development of market intelligence (market sizing, competitive analysis, etc.)
• A skilled marketing professional with 3+ years relevant experience. Bachelor's Degree required
• Understanding of integrated marketing concepts, with a strategic focus and practical approach
• Experience in Enterprise B2B software or services marketing
• Self-motivated, disciplined, pro-active, independent and likes to work in cross-cultural teams
• Strong understanding of marketing planning, branding and demand generation
• Strong verbal and written communication skills, ability to understand business and technology messaging
• Impeccable campaign management, budget and scheduling expertise
• Wide understanding and experience in various marketing tools (with some in-depth knowledge.)
• Strong marketing vendor negotiation and management skills
• Background within PR or Advertising Agency, theatrical distribution or multinational FMCG organisation desirable
• Strong presentation and writing skills in English and Chinese necessary
• Experience in supporting and working closely with a senior management team
• Able to work to deadlines coupled with experience of working within a dynamic and fast-paced demanding environment
• Able to work effectively in a complex, matrixed multinational organisation
• Supporting the Tate Partnership by deploying the Tate events in 2015
• Managing ad hoc UK campaigns to support the Senior Marketing Manager (e.g. Senior Stakeholder Programme)
• Managing one of our buyer programmes
• Deliver against the plan including execution of all activity
• Ability to manage large scale events (250 guests) and smaller round tables (12 guests), at times managing simultaneously
• Build strong relationships with key marketing contacts in UKI and work with the Tate contacts to ensure a consistent approach in how we go to market with those events
• Demonstrable experience of managing and delivering events
• Exposure to executive level staff and the ability to develop trusted business relationships with senior internal stakeholders, external clients and suppliers
• To maintain good working relationships with internal customers and key influencers around the business. Candidate Profile
• The ability to communicate and build relationships with a wide range of people across different locations. *Desirable
• Previous work experience in publishing or the education sector. * Good understanding of the UK education sector. * Experience of basic budget management. Req Number: 8834BR
• Strong numeracy and Excel skills strongly preferred
• A good eye for detail and a passion for delivering high standard
• Evidence of strong organisation and planning skills, and of delivering under pressure
• Preferably educated to degree level or equivalent
• CIM qualified or with desire to develop as a professional marketeer
• The ability to communicate and build relationships with a wide range of people across different locations
• To contribute to the growth of a brand by formulation and execution of B2B marketing programmes that align with the brand objectives and strategy
• Being a key driver to monitor and assure the proper execution. Monitor and improve the processes to better link marketing and commercial activities
• Organize data, conduct analysis and prepare business reports for depriving marketing intelligence for the brand further development
• Execute digital and visual merchandising initiatives
• Propose and implement promotional and trade marketing plan for products
• Directs marketing process including concern for timeliness & completion, preliminary account consultation with Business Insurance Consultants, appraising them of marketing developments and alternatives, leading account strategy sessions, “In person” marketing of new business and renewal accounts, developing/building and maintaining relationships with underwriters, marketing, and management personal
• Builds and maintains an excellent professional relationship with clients by working as an advocate for clients with insurance carriers, third-party administrators and other professional resources, analyzing options and executing decisions made by clients or Business Insurance Consultants. Conducts offline or online research in conjunction with team members to resolve complex client problems, questions and issues to retain clients
• Anticipates the needs of the customer such as additional lines of coverage, and take steps to meet these needs for example; discussing potential coverage gaps and opportunities to provide additional services like claims and loss control services
• Works with other Marketing Executives to improve processes and procedures and acts as a backup to others to ensure clients’ needs are met. Maintains awareness of industry markets, underwriting requirements, target “niches”, and products, and analyzes industry trends to exploit opportunities to increase written business in certain industry and carrier segments
• Responsible for the retention of our clients by ensuring our account managers are delivering exceptional customer service and building positive relationships with our clients and carriers
• Develops business volume and monitors losses with carrier in order to calculate profit sharing bonus potential with assigned carriers. Develops and monitors assigned carrier commitment and production progress during the year. Develops alternative strategies with carrier personnel and internal staff to improve production results
• 3-6 years-minimum agency experience in working directly with commercial lines clients and coverage terms and conditions, with good understanding of underwriting and submission processes
• 6-8 years-minimum agency experience in working directly with commercial lines clients and coverage terms and conditions, with an excellent understanding of underwriting and submission processes
• Implement new product launches, promotions and trade marketing plan and strive to maintain growth on pillar products
• Execute the local adaptation of marketing & advertising creative materials, media planning and placement
• Coordinate with media agency and design house for promotional materials design
• Propose and implement promotional and trade marketing plan for product(s), including but not limited to GWP, promotional materials development
• Analyze market and consumer data and make recommendations to management
• Interact effectively with other departments (sales, logistics, training department) to support marketing objectives
• Creating and supporting campaigns from crib to cradle
• Feedback on performance of e-shot campaigns and others
• Competitor analysis and lead generation
• Comprehensive knowledge of SEO/PPC
• 2-3 years' experience within a marketing based role
• Relevant degree or qualification
• 2 They would be involved in tele-calling, visits, outdoor promotional activities like participating in events going to Pre-Schools, companies for data collection etc
• 3 The primary objective of these would be to generate required amount of walk-in of students in the School
• 4 Generation of database through local activities & meet Daily, Monthly and Qrtly targets
• 5 Collect the market and competitors information and regularly share it with the Admission Officer
• Desired Profile**
• Company Profile**
• To develop and work on large scale campaigns in addition to ad hoc email campaigns, events and thought leadership
• To produce a range of high quality marketing materials and maintain these such that they are up to date with current targets
• To liaise with the external PR agency and in-house central PR team
• To assist in the implementation of strategic programmes (Key Clients & Targets, client service)
• To work with various sales teams to ensure the marketing strategy is consistent and contributing to e-campaigns and communications
• To be an expert user of CRM systems and client data and to champion it use
• Responsibility for segmenting, targeting and communicating with customers and potential customers
• Managing and updating customer database
• Sourcing advertising, PR, sponsorship opportunities
• Managing production of all marketing material including e-newsletters, product / stock briefs, videos etc
• Manage website, liaise with relevant 3rd parties on SEO, website maintenance / improvement and digital advertising opportunities
• Manage Social Media
• Production of internal and external marketing material such as; Adverts, Emailers, Brochures, Mailshots, Promotional videos, Marketing Displays, exhibitions and marketing suites
• The maintenance and development of the website
• Evaluate and report on results from marketing activities
• The production and presentation of marketing strategy reports
• The production of marketing budgets where necessary
• The delivery of marketing activities on agreed deadlines and budgets
• Attending regular meetings, both internal and external (marketing agencies or suppliers)
• Assist in arranging events, such as launches and exhibitions
• Knowledge and experience in developing SEO and online conversion strategies would be advantageous
• Reporting to Vice President, Marketing Programmes, Higher Education
• Dotted reporting line to Manager, Marketing Programmes, Higher Education
• Collaboration with sales & marketing colleagues within Higher Education and Geographies, with a focus on Core & Growth markets
• Preferable location is Harlow, outer London, UK
• Contribute to Global Edition programme sales performance in Core & Growth geographies
• Support Global Edition key product internal list promotion to Core & Growth geographies
• Create PowerPoint presentations for key products with basic product information
• Adapt sales tools to ensure they reflect Global Edition product information
• Collate market feedback and sales successes to support product development and list planning process
• Collaborate with colleagues in the Core & Growth geographies to facilitate contributor and reviewer contacts to support future Global Editions product development plans
• Collaboration and team working skills
• Effective at network building
• Adaptable and flexible
• Highly motivated & demonstrates initiative
• Aptitude for learning new technologies, products and skills
• Strong organisation and planning skills
• Effective at managing multiple priorities
• Excel, Word & PowerPoint skills
• Excellent English Language proficiency
• Work with marketing leads and relevant teams to design and build HTML email campaigns that create impact and add value to the broader campaign components
• Devise database selections, conduct appropriate testing, schedule and deploy campaigns
• Ensure campaigns are integrated with other marketing activity and are optimized for search
• Troubleshoot technical issues related to HTML templates and the execution of sends
• Track and report results of campaigns to the business. Consider and propose options to improve metrics - including open rates and click-throughs
• Seek opportunities to innovate through automation, personalization and dynamic content features
• Identify and implement email marketing best practices with coding, design, & testing
• Build strong relationships with email service provider and digital agency
• 3 years marketing experience - financial services preferred
• HTML, email campaign building, marketing automation and list selection skills highly desired
• Good project manager with the ability to deliver within tight deadlines
• Strong written communication skills - capacity to write and edit
• Ambitious marketer, innovator and always on the lookout for new and more efficient processes
• Marketing qualification an advantage
• ​Support the Marketing Manager responsible for resident acquisition /retention in delivering the annual marketing plan through tactical implementation of materials and activities
• Assists in the integration of new assets into the portfolio
• Liaises with 3rd party partners and providers to collect campaign results and prepare reports
• Finds new opportunities to promote the company both on and offline
• Assists in the development and execution of marketing strategies and programmes that support achievement of the portfolio's business development and financial performance goals by implementing action plans around marketing, advertising, sales, new development, presentations, and resident communications
• Partners with key stakeholders to implement creative marketing and advertising strategies and solutions that adhere to budgeted guidelines, including online, print, referrals, outreach marketing, and other tactics, and appropriately selects marketing techniques that fit the property's resident profile and market conditions
• Oversees and manages the creation of creative communication pieces, promotional materials, presentations, website content, reports and training materials for an assigned portfolio of properties
• Follows established policies and procedures by monitoring and ensuring compliance with regulatory requirements, organisational standards, and operational processes related to area(s) of responsibility and reporting violations or infractions to appropriate individual(s)
• Demonstrable ability in
• Support the Marketing team in delivering the annual marketing plan through tactical implementation of materials and activities
• Liaises with external stakeholders to collect campaign results and prepare reports for managment
• Promotes the company advertising new opportunities both on and offline
• Helps the marketing team with the development and execution of marketing strategies and programmes that support achievement of the portfolio's business development and financial performance goals by implementing action plans around marketing, advertising, sales, new development, presentations, and in house communications
• Partners with key stakeholders to implement creative marketing and advertising strategies and solutions
• Oversees and manages the creation of creative collateral, content, reports and training materials for an assigned portfolio
• Marketing for three restaurant
• Hold and run events
• Take charge of all Social Media , Facebook and Instagram etc
• Increase of sales
• Conducting sales meetings about catering functions
• Ability to develop carting opportunities through marketing
• To create marketing objectives, strategies and tactical plans for a divisional portfolio that spans both print and digital resources, and qualifications
• To create, manage and implement marketing plans using the full marketing mix
• To execute, monitor and report on marketing campaigns to a high standard, on time and to budget
• To track spend against budget and create regular ROI reports on key campaigns
• To produce compelling customer propositions and messaging and deliver results in line with business strategy
• Evidence of strong organisation and planning skills, including creation of marketing campaign plans
• Ability to communicate and build relationships with a wide range of people across locations (London/Oxford)
• Educated to degree level or equivalent, preferably in marketing or business
• Enhanced relationships and networks
• Working with the marketing team, key deals stakeholders and the online team to implement and maintain the new and unique Deal Talk micro site, an external client site for all buyers in the deals arena
• Implement and co-ordinates the delivery of existing and new marketing activity which includes events programmes, communications, website maintenance & deals related thought leadership
• Develop and maintain excellent relationships with internal and external suppliers including events team, design and media, communications, online presence etc
• Monitor short- and long-term ROI measures are being achieved on specific buyer programmes
• Pro-actively seek new channels to market and innovates to engage with buyer communities in different ways
• Adhere to quality standards through and ensures service levels are maintained consistently
• Work closely with senior managers, managers and key practice stakeholders to execute marketing programmes in line with time-frames and budget
• Work with other parts of CMD – especially market campaigns, thought leadership, opportunity management and the wider communication team
• Suggest ways that the buyer programmes are continuously improved and experience, information and knowledge are shared
• Graduate calibre with experience of B2B marketing and business development
• Experience of implementing marketing strategy matched to commercial objectives
• Good knowledge of new and traditional marketing channels; experience of digital marketing would be an advantage
• Experience of being able to work on multiple projects simultaneously
• The ability to contribute to strategic plans and implement tactical initiatives
• Self starter able to work effectively as part of a ‘virtual team&#8217
• Sufficient business acumen to understand business drivers behind marketing activity as well as being commercially and risk aware
• 1) Cost Management
• Ensure all costs/ expenses are captured under respective line of profit and loss through preparation of Purchase Order
• Track and keep a record of all marketing expenses on a monthly basis vs budget by category. Reconcile marketing expenses vs budget and work with Regional Marketing Manager
• Create budget wishlist by launch and track spending with business controller
• Follow up on billings from advertising agency, suppliers and co-op partners
• 2) Marketing
• Assist the Regional Marketing Manager in putting the half yearly marketing plan together and responsible for the execution of all marketing plans and activities
• Sync with affiliate’s local market calendar and re-align with China registration HP code issues
• Oversee the allocation and distribution of all new product launch, point of sales collaterals GWP, samples and testers
• Work with agency to propose translated new product launch names and texts
• Provide marketing materials for sales presentations
• Assist the Regional Marketing Manager in the execution of visual merchandising of all launches, including promotion sites design to meet Brand’s and Sales’ objectives (implement designs from New York), together with Visual Merchandising team
• Propose visual plan, launch planogram, consolidate HPP/ SPP animation plan
• Coordinate the production of local materials which includes translation etc. Work with affiliates to synergize terminologies and product descriptions for translated materials in a timely manner
• 3) Good communication skills and fluent in both written and oral English and Mandarin
• 4) Good working knowledge of computer software namely Excel, Word and Power point
• 5) Good multi tasking and organizational skills
• 6) Able to work independently, proactive with positive attitude
• Manage all events delivered as part of the UK alumni programme – from invitation management, liaising with the business, invitation design, through to event delivery, feedback and measurement post event. Primary objectives are to
• Build quality invitation pipelines to develop business relationships and meet commercial objectives
• Engage alumni with the firm’s Vision 2020 growth strategy
• Report and track commercial value back to the firm
• Provide support on various marketing initiatives to promote the UK alumni programme
• Contribute to EY’s social media activity, including profile management of the Twitter account, content creation and reporting
• Assist in collating content for alumni communications including the UK alumni portal, website, Partner Alumni Connect magazine, messages to the former partner community, etc
• Support the team to promote the alumni programme externally and internally, including engaging alumni relationship owners
• Work with the senior marketing executive to delegate data projects to the data admin support for alumni
• Produce targeted mailing lists by extracting relevant data from the company database
• Working with support teams across the business including
• The in-house design team to develop material for events and communications
• Investment experience, understanding and knowledge (with appropriate education and training)
• Strong analytical / numeracy skills
• Client centricity
• Investment Management Certificate (IMC) or willingness to study for this qualification
• Tertiary qualification, together with knowledge of the investment management industry
• 4 years plus experience in marketing
• Have a outgoing and personable personality
• KPI and target driven
• Marketing or business qualification
• Be able to be in a stand alone role
• Have experience in dealing with all areas of a marketing department
• To contribute to the growth of the brand by formulation and execution of B2B marketing programs that are aligned with the brand objectives and strategy
• To be the key driver to liaise, formulate, drive, execute and monitor the Key Account Sell-Out programs independently
• Plan on the routing to visit the field and clients on regular basis in order to gain market insight and competitor knowledge
• To take initiative to research on responsible product categories and share the latest trend, information and insights to the team
• Day to day marketing and commercial support to external Sales Agent so as to drive the growth of this channel
• Marketing support to Commercial team
• To coordinate with various internal stakeholders so as to assure the smooth day to day operations
• To anticipate sales trends, develop and manage forecast of his/her assigned category
• Solid hands-on retail marketing/channel marketing experiences
• Good interpersonal skills and communication skills
• Good numerical sense and computer skills i.e MS Excel and Power point
• Previous sales experiences would be an advantage
• Strong communication & interpersonal skills
• Be able to prioritise work
• Be able to use Microsoft word & Excel
• Proven experience in running marketing campaign
• Previously organised events
• Circulating weekly titles note to business
• Tracking weekly, quarterly uplifts and preparing quarterly reports for manager
• Placing and booking contra adverts in paper
• Raising and tracking PO’s. Creating quarterly budget reports for Irish and UK office
• Idea generation – new ways to help drive hits to website and subscription
• Developing and implementing the marketing plan for the Spanish market with the aim to build brand awareness and develop partnerships with key clients
• Creating and maintaining on- and off-line marketing literature for wider audiences as well producing bespoke communications for key clients
• Taking ownership of the Spanish website, ensuring all content is current and up to date
• Liaising closely with key internal stakeholders and external agencies to get projects over the line
• Working closely with legal and compliance teams to ensure all marketing literature adheres to the regulatory requirements
• Working with the wider European marketing team to align the Spanish strategy with the rest wider Marketing goals
• Initiating and conceptualizing of launch elements and collaterals to support all new launches
• Developing creative briefs to 3rd party suppliers and follow projects through to regional implementation
• Preparation and ground work of seasonal assortment updates and allocation of launch saleable and non-saleable
• Execute inclusion and exclusion of assortment matrix with TR D2R team
• Developing detailed launch packs to Sales and Education
• Coordinating of orders for counter and marketing collateral from regions to suppliers
• Plan, coordinate, execute and track all media and promotional calendars by customers
• Coordinating promotional drawings, preparing setup guidelines, collateral development, and setup with internal and external stakeholders
• Compiling post event results with Sales teams
• Competitors tracking
• Assist RMM to collaborate closely with TR NY Marketing on
• Inventory matters
• Marketing collateral and visual requirement timelines
• Visual merchandising enquiries
• Visual cropping guideline requirements
• Other creative assets required (e.g. digital and inflight)
• Assist RMM to partner Affiliates in launches
• Assist RMM with the preparation and execution of seasonal Sales Cycle Meetings (and BA Conference where need be)
• Responsible of updating of promotion reserve and maintain RDI on a monthly basis and to circulate information to sales team
• Track and archive all IMW offering and collaborate with Regional Marketing Manager to determine relevant programs
• Garner good working knowledge of internal systems namely SAP, SRM and BI in order to support data mining for analysis
• Maintain existing Library for each brand and its assets – particularly on visual update, VM directives, events and promotions, IMW, forecast by season by brand
• Work within the Marketing budget perimeters, raise Shopping Carts and maintain proper Purchase Order (PO) records for a seamless invoicing process
• Assist with the management of collaterals/stock inventory in the office and at the Singapore warehouse and to place orders for testers/saleables/collateral from Lachen when the need arises
• Working with Marketing Manager in devising new processes to improve tracking of information/data and to standardize collateral requirement across TR APAC
• Minimum relevant University Degree (or relevant Diploma holder with minimum 3 years working experience in marketing, sales and/or retail industry in executive position)
• Proficient in MS Office particularly Word, Excel, Powerpoint
• Highly fluent in written and conversational English. Essential to have above competency in spoken and written Mandarin. Competent in Korean or Japanese is an added advantage
• Minimum 3-4 years working experience in Marketing-related capacity, preferably with in-depth exposure to retail industry
• Working with the UK senior marketing manager develop a marketing & communication plan for the region
• Leverage EMEIA and UK thought leadership and mailings
• Managing ad hoc UK campaigns to support the Senior Marketing Manager
• Running local regional seminars and sponsorships for local FSO Partners
• Working in the London office at least one day a month to help integrate with the wider BMC team, this could be attendance at key UK meetings, or to help at London events and to share best practice
• Other key responsibilities include:Deliver against the plan including execution of all activity
• Ability to work well on own and manage own time and projects effectively
• Ability to build strong relationships virtually (a lot of meetings will be taking place over the phone) and in person with senior stakeholders
• Ability to manage events, from invitations to deployment of the event on the day
• Deliver all projects on time and to budgets
• Build strong relationships with key marketing contacts in UKI to ensure a consistent approach in how we go to market with events and thought leadership
• Creative input into the design process, liaising with internal and external design team/suppliers to
• Ensure the production of high quality, differentiated and brand compliant marketing material Qualities, skills and experience to include
• A minimum of 1-2 years' experience at a marketing executive level
• Experience of working within a professional services partnership or in Financial Services is desirable
• Energetic, personable, motivated, team player with a willingness to 'muck in' where necessary
• Work with the Marketing Manager to plan, communicate and co-ordinate marketing activities and initiatives with the local office Principals and staff, the nationwide marketing teams and other key stakeholders as appropriate
• Ensure that all activities contribute towards the local offices' strategies and goals and are in line with national and sector marketing strategies to build the firm's brand and positioning
• Fulfil the role of local 'Brand champion' to ensure compliance with the graphic profile and to promote the brand vision and values both internally and externally Contribute to discussions regarding the ongoing strategic positioning of the firm
• The identification and development of new offerings for the Tech sector
• Take ownership of internal marketing and communications
• Liaise with external agencies and suppliers when appropriate
• Communications activities
• Initiate and assist in reviewing, updating and developing effective marketing
• Material and campaigns, in consultation with the Marketing Manager and Regional Marketing Partner
• Organise, seminars, corporate entertainment, sponsorships, events, mailings etc. as outlined in both local and national marketing plans, including
• Booking venues and catering including obtaining costs
• Managing invitations including print, production and mailing. Deal with production of seminar packs, badges and feedback forms Maintain an activity diary for the region
• Organise local networking 'breakfast seminars' and staff attendance Ensure marketing material and packs are kept up to date and available Add / update prospect and contact details on the Central database
• Press releases - maintain records / organise as appropriate
• Business Development support
• Support the Regional Partners in reaching their BD targets and help manage the process of sector development
• Identify potential opportunities through market research to support marketing and business development activities including competitor monitoring and liaison with industry contacts
• Graduate or vocational equivalent
• A minimum of 1yr marketing and/or business development experience
• IT literate - database and customer relationship management systems - and
• Excellent knowledge of Microsoft Office
• Graphic design experience - Adobe InDesign (beneficial but not essential)
• Strong organisational and project management skills with the ability to analyse
• A good team player
• Lots of own initiative and a flexible, committed and enthusiastic nature
• Assist in the delivery of all international events, including the coordination of all event planning tasks, liaising with various business owners and delivering all event collateral and PR
• Researching the market and developing key reports to be shared with the sales and marketing teams
• Delivery of internal communications and bringing the company value proposition to life through events, online communication and relevant collateral
• Development of brand collateral and other customer engagement material including promotional items and communication pieces
• Provide support in liaising with external agencies including copywriters, graphic designers and PR agencies
• Provide administration support within the marketing function
• Updating the CRM
• Controlling all marketing material stock
• Previous experience working in a marketing role with particular focus on events and research
• Understanding of digital media & digital marketing - social media, analytics, AdWords
• A great team worker with the ability to also work on their own initiative
• Strong planning, project management and prioritization skills with the ability to adapt easily to change
• Be highly organized and handle multiple tasks
• IT skills including Word, Excel and PowerPoint
• Knowledge of digital media an advantage
• Knowledge of graphic design tools - Adobe Creative Suite
• Event management and delivery, including seminar, workshop and dinners
• Coordination and delivery of branded material for externally sponsored events and conferences
• Development and production of communication collateral, including e-campaigns
• Marketing / business studies graduate or professional with at least 3-4 years marketing experience
• Excellent interpersonal skills with ability to build good relationships at all levels
• An excellent team player
• Develop and deliver small client-facing events
• The role would suit a creative and energetic individual who works well in a team environment but will also be able to hit the ground running on some solo projects
• Strong communication skills are essential as well as some end to end event management experience. Limited travelling may be involved
• One or two years’ experience of end-to-end event and production management
• One years’ minimum corporate experience, ideally from a financial or professional services background. Alternatively, agency experience of working with large corporate accounts
• Good written an oral communication skills
• Project planning and management skills
• Experience of using a marketing database
• Creation of client specific presentations materials - meeting presentations, business pitches, investment reviews and other ad hoc requests
• Co-ordination of the re-brand of all marketing materials, to ensure branding is consistent across teams
• Liaison with the wider business, particularly with compliance teams, fund managers, sales teams globally and marketing teams to ensure materials are accurate and in line with the firm's brand message
• Managing workflows, adhering to tight deadlines and maintaining the presentations database
• Further marketing assistance on an ad hoc basis
• The role primarily requires previous experience of digital marketing in a B2B environment including previous responsibility for website management and social media activity
• Previous experience of Google Analytics and reporting is essential
• You must have a good all round IT capability and sound communication skills to build relationships with a range of stakeholders
• Campaign Management - and the production of marketing materials for potential and existing investors
• Advertising - taking ownership of all on and off-line advertising initiatives
• Events - supporting senior team members with the conception and completion of events, as well as preparing specific presentations and marketing collateral for distribution at events
• Relationship Management - liaising with internal stakeholders and external agencies on brand, design and broader marketing decisions
• Tertiary/degree qualifications in Business (Marketing/Journalism Media/Media Communications)
• A minimum of 3 years’ experience in a PR environment
• Film industry (or other related industry e.g. media) experience
• Demonstrated experience in writing and preparing press releases
• A strong understanding of the Australian media landscape
• Intermediate to Advanced level of all Microsoft applications and Mac Keynote
• 5+ years’ experience in a Brand / Event management marketing role within a business environment (media organisation advantageous)
• Marketing / Business tertiary degree qualification
• Experience with implementing and managing marketing campaigns and promotions
• Experience in managing events an advantage and preferred, but not essential
• Experience in internet / digital media is advantageous
• High level interpersonal and communication skills, both written and verbal
• Demonstrated ability to partner effectively with internal and external parties to drive results
• Responsible, accountable and results-oriented
• Strong decision making and problem solving capabilities
• Excellent attention to detail with high level of accuracy
• Highly computer literate – expert level in Microsoft programs, Keynote and knowledge of Adobe
• Ability to work cross-company across various Business Areas, multi-task and handle tight deadlines
• Under pressure
• A strong team player who contributes to an environment that embraces constant change and innovation
• With the guidance of the Acquisition Manager (Gaming) assist in the delivery of all promotional, acquisition, retention (where applicable) and planning processes for the gaming brand extensions
• Work with both internal and external betting and gaming partners including internally the Business Intelligence department and product marketing team
• Assist with the reporting of results to help guide campaigns and inform teams
• Collate results and regular campaign reviews to steer future campaigns
• Maintain a strong awareness of the industry and competitor landscape
• Work with 3rd party vendors and key partners
• Contribute to the development of gaming products in collaboration with internal stakeholders
• Utilise Insight in all communications, product and brand development and all activation
• Preferred experience in the Gaming arena, and understanding of the marketplace
• Experience of marketing and sales, delivering on marketing campaigns to drive growth of products
• Confidence with reporting on response and sales
• Experience of working with data agencies and gaming partners
• Preferably a deep knowledge of and experience in the media industry
• Commercially and organisationally astute
• A passion for our brands
• First rate communication skills including outstanding ability to brief 3rd party’s and colleagues, PowerPoint and presentational ability
• Good negotiation and relationship skills and an ability to operate within a matrix environment with multiple stakeholders
• University graduated, preferred Finance, Business, Marketing or English major
• Financial service, especially fund-related knowledge and/ or Marketing/ PR experience preferred
• More than 1 year job experience (Sawon ~ Kwajang)
• Fluent in English (Reading, Speaking, and Writing)
• Excellent Korean writing
• Advanced Microsoft Office programs and IT
• Ability to work independently and strong interpersonal skills
• Ability to complete and deliver projects in a timely manner
• Excellent attitude and a ‘can do’ mind set
• Team work player and consensus builder
• Ability to translate in coherently
• Effectively manage multiple projects
• Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
• Working knowledge of Bank, technology and risk standards (e.g., infrastructure, architecture, processes, applications, Cobit, COSO, NIST)
• Comfortable with ambiguity and ability to cope with rapid change
• Thorough understanding of one or more technology platforms in use at TD Bank
• Understanding of regulatory compliance requirements for the financial industry
• Good judgment— ability to determine which issues to escalate vs. to resolve independently, and provide suggestions for possible resolution
• 5 years minimum regulatory , technology controls, audit or risk management
• 5-7 years technology experience (preferably infrastructure technology)
• Event management and delivery, including conference sponsorships
• Managing internal FIDS marketing newsletter production and literature displays
• Development of collateral and drafting e-invitations
• Digital management across webinars, web page content, video production, social media management
• Measurement and reporting for Return on Investment
• Marketing/business studies graduate or professional with 2-3 years marketing experience
• Proficient in Word, Powerpoint, Excel and database management
• Experience in e-marketing invitation tools and understanding social media particularly Linkedin
• Experience of working across a range of the marketing mix (eg web, events, brand, social media, PR)
• Understanding of performance measurement and return on investment
• Business acumen and ability to gain a deep understanding of this complex and sensitive business area
• To assist in the creation, templating, updating and maintenance of standard and bespoke marketing materials across multiple media – including video, websites, print, email and social media
• Working with the global marketing teams, local investment teams and product managers support the production and maintenance of client focused presentations
• Assist with event administration, printing, distribution and gift ordering
• Utilise metrics and other investor/client behaviours and industry/client research to optimise communications and improve marketing collateral and messaging
• Maintain a strong understanding of regulatory requirements and adhere to the company values and regulatory principles and of 'treating customers fairly'
• Of graduate calibre, you will have experience working in an asset management or marketing company, ideally with relevant qualifications or be willing to study for them
• You will have excellent copywriting skills across multiple media and a superb command of UK English. You will be focused on understanding and meeting the needs of our clients and working to deliver high quality materials to support the sales effort
• You will be able to demonstrate good organisational and analytical skills and superb attention to detail. You will enjoy working collaboratively and have a strong bias for action and ability to prioritise and meet deadlines, without compromising quality or budgets
• Good Microsoft office skills especially word, Powerpoint and excel will be essential. Preferably the successful candidate will also have experience of Google analytics, desktop publishing software such as Quark and Indesign, html and Email Targeting tools
• You will also have an eye for good copy and design and be able to identify what makes an effective marketing campaign, demonstrating the creativity to help deliver it within our brand tone of voice and offer a simple but effective customer experience.You will be comfortable and confident working with distribution, client service, marketing and technology professionals around the globe and be able to explain and promote your ideas to gain support and assist timely execution
• You will cultivate strong working relationships with a large network of content creators across the company and synchronise the local strategic and executional approach to content delivery
• Develop, test and organise annual plans for renewals and retention to grow renewal and engagement rates
• Organise and plan day-to-day strategies to increase auto renewal payments
• Monitor and report of results against plan
• Manage the retention marketing activities
• Manage supplier; fulfillment bureau, online bureau, telemarketing agencies, creative agencies, mailing house etc
• Handle escalated customer service queries
• Work closely with the Customer Experience team to optimise customer processes and operations
• Work with our telemarketing agency to improve reporting and efficiencies
• Up-sell and cross sell promotions across The Economist Group’s portfolio of titles
• Marketing or publishing experience
• Experience of developing marketing plans
• Knowledge of direct marketing techniques
• Previous experience of managing marketing budgets
• Experience of monitoring and reporting results against budget
• Experience of forecasting results
• Experience of managing and implementing print, online and telemarketing campaigns
• Direct marketing experience within subscriptions or CRM would be desirable
• Computer knowledge : Microsoft Office, Excel
• Excellent written and spoken English
• Managing marketing collateral requests for the business, ensuring they are up to standard and are inline with branding guidelines
• In charged of online and print advertising
• Management of external suppliers and agencies
• Administrative support for the marketing team
• Minimum 2 years relevant marketing experience
• Full knowledge of marketing activities
• Full understanding of MS office
• Ability to speak a European language is a benefit, but not essential
• Develop individual retailer marketing plans, to maximise marketing opportunities
• Network with retailer marketing departments to drive brand representation in-store, in campaigns and online
• Coordinate with internal departments to resolve local social media queries
• Arrange international partner events and international presence at relevant trade shows
• Manage a range of suppliers to cost- effectively present the brand in-store whilst communicating key messages
• Third level qualification - marketing, business or related discipline
• Must be logical and methodical
• Experience in managing local PR agencies
• Able to lead projects, interact with multiple departments and effectively manage third party vendors
• Ability to shift between activities effectively
• Excellent organisational and prioritisation skills
• Self-starter with excellent communication skills, be able to work on own initiative & also as part of a team
• Business Oriented
• Collaborate closely with Digital Consumer Marketing Team on Boutique Site Maintenance and Digital Campaign
• Collaborate with Area Sales Team on all inflight matters including forecast update, inflight advertisement development and product listing assets update
• Manages Operational Effectiveness
• Assist to RMM to partner Affiliates in launches
• Improves Business Processes
• Coordinate the development and execution of video partner stories and testimonials with en expert eye to digital storytelling in front of and behind the camera lens
• Development and execution of digital marketing campaigns to support Regional, Community, and Partner events
• Work with marketing team members, partner schools and organizations to successfully implement partnership activities and events
• Create and maintain promotional web pages in line with Discovery Education’s brand and technical specifications
• Drive Discovery Education’s use of social media to support campaigns, brand awareness and customer engagement
• Create and update internal partnership team marketing tools and materials to support lead generation and new business
• Delivery of designated partner stories for promotional purposes on UK website in collaboration with the Relationship Marketing Manager – includes scripting, digital storytelling, excellent communication with customers, coordination of filming and editing process, developing supporting web copy; working with the Digital Marketing Manager to create and maintain relevant hosting pages and ensure they are used in relevant sales tools and kits
• Coordinate and deliver a programme of regional and community events in collaboration with the Relationship Marketing Manager – includes creating and delivering campaigns to drive attendance, ensuring partners and prospects are part of a flawless experience that promotes the Discovery Education brand in the best possible way, and managing follow-up and tracking processes
• Develop, implement and maintain web pages utilizing HTML and the Discovery Education Content Management System to support digital, event and Community campaigns - includes registration and content/media pages
• Champion the use of social media and networking channels – namely Facebook, Twitter, LinkedIn, etc. – to raise specific campaign awareness, drive leads and promote the Discovery Education brand in the market
• Support the acquisition of new revenue by ensuring all aspects of the Partnership Team Toolkit are relevant, up-to-date and adhere to brand guidelines. Work closely with the key stakeholders across the marketing, product and partnership teams to develop valuable new tools as required
• Design and create graphic elements for print and digital marketing collateral, including brochures, sell sheets, digital campaigns and website design, social media, banners, etc
• Demonstrate resourcefulness when making decisions and managing assigned projects, and independently develop and implement solutions to problems
• Represent Discovery Education in a professional manner when in contact with partners, prospective customers, internal clients and external companies
• The role involves some travel to Partner schools or events, which may involve working outside normal office hours
• 1 Exploring business and maximizing sales of ELL/School digital service ranging from K-12
• 2 Developing strong relationships with digital learning providers, online education institutes
• 3 Designing solutions to fit clients' curriculum
• 4 Liaise with internal and external customer
• 2 Two-year sales experience in education field required
• 3 Fluent written and spoken English
• 4 Strong communication skills, superior work ethic and the ability to foster client relationships
• 5 Result driven and can work independently
• 6 Good team player with independent working ability in fast paced environment
• 7 Strong planning skills
• 8 Approximately 20% overnight travel required
• Responsible for coordination and tracking of forecasting and order fulfillment for new launch, basic business, sample and collaterals in collaboration with distributor, Regional Demand & Supply Planner and affiliate DC teams
• Keep track of post-launch analysis on a rolling yearly bases
• Assist in the compilation of ongoing sales and marketing reports
• Be the main point of contact for all distributors’ campaign asset requests
• Work with Regional director to implement pricing strategy & ensure regional consistency
• Work with online regional and local affiliate teams to maximize brand site opportunities in the region
• Assist Regional director in following contract updates with distributors
• Lead & coordinate with vendors & agency to develop regional development, as needed (leaflet, DM, GWP)
• Assist in developing and implementing campaigns to reach out to new consumers and keep existing consumers loyal to the brand
• Closely monitor competitive activities and market trends for regional & global action
• Assist in administrative work pertaining to Regional Director
• University Degree, preferably in Marketing related area
• Minimum 2+ years’ experience in a similar capacity in sales, operations and/or marketing
• Strong analytic and quantitative skills
• Self-starter and independent
• Well organized and good attention to detail
• Multi-tasker with ability to manage and meet deadlines
• Possesses good people skills and business manner
• Fluent in English. Mandarin/Cantonese/Korean is highly desirable
• Managing and executing events
• Support our UK business by managing a key buyer programme including the management and execution of quarterly events
• Management of ad hoc events for the UK financial services business, developing a good relationship with internal stakeholders and working with a number of external suppliers
• A minimum of 2 - 3 years’ experience at a marketing executive level
• Demonstrable experience of managing and delivering events, including experience of running a conference
• Collect and analyze consumer and market insights and competition strategies
• Facilitate the Group Product Manager to implement new launches and projects, maintain growth of on pillar products and animate core catalog
• Local adaptation of communication materials (Imagery, digital and points of sales)
• Collaborate with other departments including sales, logistics and education etc. and partner agencies to execute launch and trade promotion plans to meet deadlines
• Degree holder in Marketing, business or related discipline is preferred
• Ability to work independently as this is an individual contributor role
• Demonstrates an innovative and creative mind, keen to learn attitude
• Brand Marketing for FX Online Business
• Minimum 5 year Brand Marketing experience with Financial Institutions based in Japan
• Native level fluency in written and spoken Japanese and Business level English
• Marketing Graduate
• Driven fast paced and hard working
• Can work on their own and take responsibility for projects
• Ability to proof read
• Event development and management
• Tracking relationship development and ROI activity
• Use of social media
• The role will report into the Scotland Marketing and Communications Manager. There will also be direct reporting to key stakeholders within the business
• Marketing/business studies graduate or professional with at least one-two years’ business experience
• Good project planning capabilities and time management
• Experience of utilising a marketing database
• They would be involved in tele-calling, visits, outdoor promotional activities like participating in events going to Pre-Schools, companies for data collection etc
• The primary objective of these would be to generate required amount of walk-in of students in the School
• Generation of database through local activities & meet Daily, Monthly and Quarterly targets
• Collect the market and competitors information and regularly share it with the Admission Officer
• Development and production of communications collateral, on and offline, both internal and external
• Event management and delivery and liaison with 3rd parties
• Data management and control
• Stakeholder management across a variety of sectors
• Experience of working across the full marketing mix e.g. PR, web, brand
• Events experience
• Contributing creative ideas to develop campaigns and create the most effective internal and external client engagement
• To manage the production and delivery of agreed deliverables within timelines and budget
• To work closely with external agencies, in house studios, the wider BMC team and regional teams
• Building and managing relationships with senior stakeholders and key stakeholder groups
• Marketing or business degree (or equivalent)
• Plan and execute digital marketing campaigns towards interactive engagement of consumers
• Drive brand awareness and customer loyalty via digital marketing
• Digital outreach with other businesses or partnerships to drive brand market share
• Maximizing CRM & consumer insights, trends and analytics to drive digital marketing
• Support analytics & reporting in market research data, marketing campaign budget, value and ROI
• Provide reporting and marketing operations support to Country Marketing Manager
• Brief all digital activity to the HO Digital Team in line with the current briefing process. This includes overarching campaign briefs and creative briefs for all assets required for website, email, social media and digital advertising channel
• Ensure website content is optimised for search engines in accordance with best-practice guidelines
• Support Retail Team to liaise with centre brands at both regional and centre level to align digital mediums with category promotions, generate and promote offers to support commercial performance
• Work in conjunction with the Marketing Manager to liaise with Customer Service teams to ensure effective communication and implementation of relevant marketing activities specifically the planning and delivery of in-centre data capture activities
• Key Accountabilities Extension
• Collate research conducted by the Head Office marketing team and local agencies so that the Marketing Manager has digital marketing intelligence in order to facilitate data driven decision-making for future activity
• Assist the Marketing Manager by liaising with the Head Office team and network agencies on communication strategy to support the annual marketing plan, including PR initiatives, media, CRM, website-digital efforts, and sponsorship
• Professional & Technical
• Entrepreneurial Spirit
• Developing Potential
• Relevant work experience in a digital marketing discipline with a strong focus on brand marketing
• Analytical skills; comfortable distilling campaign data into actionable insights and optimisation opportunities
• Experience in a customer handling environment
• IT skills: Advanced level Microsoft Word, PowerPoint
• IT skills: Intermediate level Microsoft Excel, Outlook
• Manage campaign operation for offline marketing channels: Agents, Direct Mail in EMEA region and Global Partnerships. This would include
• A degree level in any discipline
• Previous courses or interest engagement in the marketing field
• Experience in a marketing function
• Good knowledge of campaign management
• Direct marketing, campaign management and understanding of response tracking and interpretation of campaign results
• Marketing communications technique and best practice
• Good knowledge of Word and PowerPoint
• Advanced knowledge of Microsoft Excel
• Fluent in English (written and spoken). Any other European language will be an added advantage
• Previous experience of working in the publishing industry is a plus
• Create, develop and execute compelling marketing campaigns using all types of channels to meet set KPIs
• Manage digital marketing mediums (email marketing, paid search, SEO/SEM, display/banner ads, social media)
• Drive revenue for the Content Solutions Business Unit by working with internal teams to sell marketing solutions to clients
• Develop and implement social media campaigns appropriate to the target market, promoting through a variety of social channels as well as relevant blogs, forums and online communities
• Support paid social media activities via our global social channels, using third party campaign management tools
• Continually monitor social media trends and make recommendations to enhance our social media presence
• Transform creative ideas into practical reality, identify new opportunities and drive innovation to support content campaigns and brand awareness
• Analyse and report on results. Reviewing and improving activity will be key to maximising digital and online potential
• Provide timely and regular reporting that summarizes website and campaign performance
• Build relationships with advertising partners that can be leveraged by our marketing team worldwide
• Enhance SEO and SEM performance, including use of keywords and Google Adwords
• Support and distribute insights, trends and campaign learning’s to the wider team
• In-depth knowledge and understanding of social media platforms including campaign optimisation
• A Bachelor's Degree (or equivalent)
• Extensive marketing experience, with a background in professional services marketing or a business-to-business environment
• Some agency background knowlede, particularly around campagin and client management
• Robust knowledge of SEM, (PPC and SEO)
• A high level of competency using Microsoft Excel to create reports, analyse data and present findings in a clear and informative way
• Knowledge of lead management, CRM and data-led marketing (preferably using Salesforce and Eloqua)
• Knowledge of analytics systems eg Google Analytics, Omniture
• Ability to work under tight time constraints and manage multiple projects across several products/services simultaneously
• Proven ability to work collaboratively and provide on-going innovation
• Strong copywriting and design skills
• Innovative marketing techniques
• The ability to liaise, influence, challenge effectively and build relationships with all key stakeholders
• The ability to work to deadlines and manage conflicting priorities in a fast-paced environment
• A creative mindset and an eagerness to learn and keep up-to-date with the latest opportunities
• Stakeholder management skills
• An organised manner and timely delivery of tasks
• 1-2 years' experience
• Degree in Marketing
• Equestrian background
• Have experience dealing with the above
• Experience in a start-up - advantageous
• Assist in the co-ordination, development and approval process for creative, media and promotional marketing activity ensuring timely reviews of material
• Originate and manage creative & paid social media campaigns, liaising with internal colleagues and external agencies
• Review, and raise awareness of all relevant creative assets posted on a range of WB asset management sites & help develop content plans
• Manage assigned projects on a title by title basis for example: media promotions, screening programmes, sales presentations
• Review, and raise awareness of, all relevant digital assets updates throughout a campaign lifecycle
• Manage film budget trackers & ensure POs are raised and that suppliers serviced with appropriate paperwork in a timely and efficient manner working closely to ensure costs are within budget
• Ensure approval process on all promotions with EMEA is efficiently managed with oversight from the Snr Marketing Manager
• Work as a ‘brand champion’ ensuring strong communication across divisions where appropriate; including Consumer Products, Games and TV distribution
• Work alongside the Senior Marketing Manager collaboratively with the Publicity and Promotions team and all external agencies to ensure delivery against ONE communications strategy as set in the Film Strategy meetings
• Coordinate and disseminate timely evaluations of relevant consumer media, exhibitor, retailer and competitor developments in the marketplace
• Nurture effective working relationships with key marketing contacts within Warner Bros Burbank Home Office and European teams
• Retail understanding of the trade marketing function across the various traditional and digital retail sectors for both Theatrical and Home Entertainment
• Working on a wide range of studio priority releases
• Proven experience in either theatrical or home entertainment (physical and/or digital) marketing, preferably both
• Ability to multi-task and prioritise tasks the meet deadlines
• General understanding of the different areas of the marketing mix (a particular focus on Media, retail, PR, Promotions, Social and community marketing)
• Excellent administrative skill and knowledge of computer packages including Word, Excel, and Powerpoint
• Excellent presentation, time management and organisational skills
• Strong negotiation, influencing and interpersonal skills both internally and externally
• Flexibility - able to cope with a number of varying tasks and different people at one time in a rapidly changing environment
• Demonstrates dynamism, creative flair and passion for film
• Excellent PowerPoint, Word and Excel skills
• A basic understanding of Asset Management and Investments
• 2 - 3 years experience within Financial Services
• Develop, monitor, and manage distributors and retailers for Professional list
• Support account manager and senior sales rep to close library and corporate orders
• Provide internal support to sponsoring editors on co-publishing process management
• Take direct responsibility to design and implement marketing activities to promote overall professional business
• Maintain and update information for major online marketing vehicles
• Degree qualification with 2-3 years sales or marketing experience
• Fluent in English (Listen, Speaking, Reading and writing)
• Strong computer skills and proficient in MS-office and designing software
• Good interpersonal skills and collaborative working style
• Good problem solving skills and result-driven mindset
• Fast learner to acquire new skills especially technology solutions
• BA/BS or equivalent
• 2-3 years marketing experience, preferably gained in the events industry
• Web marketing experience a plus
• Experience in event marketing activities with a focus on innovative techniques covering a range of media including email marketing, SEO, display advertising, web marketing and social media forums
• Knowledge in managing and re-forecasting marketing spend
• Knowledge in quality control of marketing outputs
• Knowledge in Database management
• Fluency in written and spoken English
• 3+ years working in an online/digital marketing role
• Strong knowledge and experience of Content Management (Drupple system is an advantage)
• SEO knowledge and some practical experience
• Ability to work in remote teams
• Available to start at short notice
• Go-to-market strategy and delivery:advise and work with the senior leadership team on go-to-market plans, ensuring that these are fully aligned with the global strategy and successfully executed
• Digital marketing: website management, blogging, SEO, PPC and email marketing, working with the global marketing team
• Content creation and distribution,including blogs, webinars and market surveys. Ensure that all relevant content is shared with customer communities (candidates and clients). You will liaise with key stakeholders across the business to develop content
• Public relations: lead PR in the Australia region, working with the global PR team and marketing representatives on opportunities such as award entries. Build media relationships
• Events and Webinar schedule:work with local and global teams to plan and promote sector specific events and webinars
• Talent acquisition marketing: work with the global Talent Acquisition Executive on marketing initiatives, ensuring consistency in all markets
• Internal communications: create buy-in for go-to-market activity and communicate this to the business
• Sharing best practices reporting, social media, content sharing and share successful initiatives and ideas with APAC and global teams
• Support the development of internal campaigns, working with our communications and engagement specialists to ensure the brand is brought to life for EY people
• Support the development of internal learning tools and training techniques to ensure that the brand is fully understood and verbal and visual guidelines adhered to
• Support the delivery of global campaigns and activity in the UK market, including advertising and social media
• Support the Senior Brand Manager in ensuring compliance of both the verbal and visual identity of the brand across all materials
• Working with members of the brand team, support the talent team to ensure the on-boarding and exit journeys support the brand position, both in terms of content and experience
• Draft communications to promote the brand internally
• Ensure that evidence is gathered to demonstrate UK&I’s commitment to embedding the brand for reporting purposes. This is will include gathering of stats, photographs of events etc, and creating decks for leadership information
• Gather and report on competitor brand activities
• Creative thinking
• Understanding of EY’s brand
• Collect and analyze consumer and market insights and competition strategies to make recommendations to management
• Implement new launches, maintain growth in pillar products and animate core catalog
• Propose and monitor marketing mix strategies (IMC/360/Digital) to build integrated, engaging consumer brand experiences
• Adapt the communication material (imagery, digital, point of sale)
• Handle daily operation for the brand, including planogram, promotion calendar, tester arrangement and PO
• Mobilize and collaborate with other departments (sales, logistic, merchandising, etc. ) and partner agencies to build broader business strategy; meet the deadlines
• Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
• Effectively prepare clear messages for the senior management to present to senior management
• Develop one’s knowledge of the L'Oréal group, get to know the culture, develop one’s expertise in marketing, project management, operational excellence with one’s manager and team support
• 1-2 years working experience (in FMCG industry) preferred
• Experience in beauty products would be an advantage
• Initiative, result-oriented, good communication skills, detailed minded
• Use a range of marketing communications tactics to
• Strong journal marketing experience
• Experience of developing marketing plans and activities
• Analytics and reporting and demonstrating ROI of marketing activity
• Familiarity with various digital marketing systems including Web Trends/Google Analytics/CMS/Email/CRM
• Social media marketing expertise
• Creative sense, copywriting
• Proficiency in spreadsheet software (e.g. MS Excel)
• Numerical aptitude
• Excellent time and organizational management skills
• Working closely with the Head of Marketing to implement and support the marketing strategy and plan
• Maintain and develop solid working relationships with internal and external stakeholders
• Ensure all marketing conforms to the marketing guidelines and policy
• Review and monitor campaigns and initiatives collation of stats and data to feedback to the wider business
• Liasing with external agencies, acting as lead on projects
• Manage and co-ordinate the production of marketing materials, brochures and advertisements
• Make certain that all activities are delivered to a high standard within budget and time frames
• Consistently generate business, developing a meticulous approach to the measurement of campaign/initiatives effectiveness whilst closely managing budgets and marketing spend
• Liaison with other, relevant departments during planning, implementation and analysis of all marketing activity
• To prepare e- alerts using an e-campaign tool (GEMA), including proofreading, creative writing for internal and external communications as well as some related digital work
• To support the senior manager(s) in developing communication and marketing strategies for thought leadership deployment and event programme creation across EMEIA regions
• To support senior stakeholders with the development and implementation of events from planning to execution, including all logistics and management
• Support the senior manager (s) with ad-hoc activity (events and e-campaigns) when required
• Liaising and managing the expectations of key stakeholders
• A minimum of 2-3 years marketing experience
• An understanding of the principles of marketing
• Experience of developing, planning, organising and implementing effective marketing campaign strategies, demonstrating project management skills
• Experience of brand development and working with a corporate image
• Good working knowledge of the latest digital marketing techniques, including email marketing, inbound marketing, social networking and web development
• Creating advertising and direct marketing campaigns
• Organisation of events and exhibitions
• Conducting marketing research and reporting on campaign performance through analytics and return on investment
• Develop an effective relationship with key stakeholder groups, informing them of marketing activities and results
• Work proactively suggesting best practice, cross-promotion/sell opportunities, innovation
• Optimising email communications to ensure messaging through the lead lifecycle is correct
• Track responses to evaluate the effectiveness of communications and offering advice and guidance on optimisation
• Supporting other marketing teams with technologies such as Eloqua and Adobe Target
• Have proven knowledge and experience of online marketing techniques, including strong email marketing skills, marketing automation and display advertising knowledge
• Be passionate about email marketing and lead lifecycle optimisation
• Enjoy working within a results driven team with experience in optimising marketing campaigns to bring new ideas to help the team excel
• Relationship builder with excellent stakeholder management and communication skills
• Our ideal candidate will be extremely well organised and have excellent attention to detail with strong copywriting, proof reading, oral communications and reporting skills
• Working across a wide range of channels to ensure our marketing objectives are met
• Commissioning and project managing multi-channel creative campaigns
• Reporting back on performance and working proactively to suggest best practice, opportunities and innovation
• Tracking response to evaluate the effectiveness of marketing activity and offering advice and guidance on optimisation
• Optimise our jobs and classified sites, working with our specialist teams to analyse user experience and performance and making suggestions for improvement
• Creating, testing and deploying email campaigns
• Working closely with the sales team to define and execute marketing plans that support sales strategy
• Creating and updating sales collateral
• Have experience in a similar marketing role
• Be able to multitask and quickly change course as required by company or external market forces
• Have a can-do attitude and be confident in engaging with senior people and departments to quickly understand requirements, recognise opportunities or issues and get things done
• We’ll contribute generously to your pension and offer generous holiday allowance
• The career prospects will be bright for the right person
• Work proactively suggesting best practive, cross-promotion/sell opportunities, innovation
• Be passionate about Email Marketing, Lead Lifecycle optimisation and on-site testing
• Experience using Dreamweaver and creating HTML emails
• Knowledge of planning and building dynamic campaigns
• Our ideal candidate will be extremely well organised and have excellent attention to detail
• 5+ years’ experience in a Marketing Services/Marketing Account management role, within a business environment (media or entertainment organisation advantageous)
• Experience with developing sales materials and implementing and managing marketing plans
• Experience with B2C and B2B and/or affiliate marketing
• A consumer centric marketer interested in and aware of the key family target market
• A thorough understanding of the local media market and key players – media experience preferred
• Project management skills with the ability to multi-task and handle tight deadlines under pressure
• Ability to produce high quality sales materials and client presentations
• Strong digital aptitude
• High level interpersonal and communication skills (both written and verbal), with the ability to manage multiple and diverse relationships
• Good presentation, negotiation and influencing skills
• Excellent time management and organisational skills
• Computer literacy – Intermediate to Advanced proficiency in Microsoft/Apple applications, Photoshop (preferred)
• A ‘hands-on’ approach and ‘can-do’ attitude - Self-starter with high level of energy and drive with problem solving capabilities
• Demonstrate creative thinking
• Resourcefulness, creativity, flexibility and a passion for Disney and Entertainment
• Provide support to Marketing Team in day-to-day marketing responsibilities, marketing presentations and reports
• Assist the Regional Marketing Manager in Brand’s analysis and new product brand’s performance vs target/ forecast
• Cost Management
• Ensure all costs/ expenses are captured under respective line of profit and loss through preparation of Purchase Order. Track specific marketing expenses to ensure spending within budget
• Assortment, Stock and Pricing management
• Work and coordinate with Pricing department on product assortment and the issuance of new price list and changes
• Accurate maintenance of Price lists, Master Assortment and Assortment Matrix with close working relationship with NY & Lachen
• To be key contact point with Lachen and regions on all stock matters (new products and sets delay, re-launch of franchise, out-of-stock situations etc)
• Ensure stock level and phasing, every order fulfillment and change of ordering codes are covered
• Ability to be proactive to provide Sell-in analysis to identify potential inventory issues
• Assess marketing programs on an on-going basis, including tracking of sell-in vs. forecast for new product launches
• Order new products, tester and collaterals for sales cycle meetings and retailer presentations on a regular basis
• Consumer Engagement Assets & Translation
• Work with Regional / Agency & Education on all consumer facing engagement materials
• Compile all assortment translations and update in master assortment
• Coordinate translations of copy with agency, including liaising with Regions’ representative for proof reading
• Conceptualization of Marketing Tools/ Collaterals for Launches and Promotions for Regions and Retailers
• Ensure collaterals are on brand
• Coordinate production of regional and/or local production logistics including translations etc
• Work under the supervision of Marketing Manager to align and propose marketing plans
• Work with Digital Agency to update retailer digital websites by working with sales team, analyze digital efforts with team after every launch
• Work with local agency to customize images used for client digital websites
• Trade Marketing & Others
• Prepare in flight presentations for sales presentations to airlines. Co-ordinate with New York on in-flight requirements
• Regular communication with NY & Update inflight tracker on timely basis to forecast stocks for airlines
• Check profitability of product listing with business controller before advising sales team on listing approval
• Sales Cycle Conference
• Team lead for all logistics arrangement and co-ordination between New York, Singapore, regions and sales cycle venue, with direction from RMM
• Packing of comps, Sales Cycle binder and other materials
• Ordering of samples, GWP samples, sets
• Assist the team in putting the seasonal marketing plan together and responsible for the execution of all marketing plans and activities
• Keep track of Preview Samples shipping dates, reception, distribution and office inventory. Includes co-ordination and filing of all packing lists and cross-checking of invoices received from NY
• Source, liaise, negotiate and carry out with vendors & suppliers to ensure operational efficiency, ensure good relationships with vendors & suppliers to obtain good rates
• Good communication skills and fluent in both written and oral English and Chinese
• Good working knowledge of computer software (Excel, Word and Powerpoint)
• Good multi tasking and organizational skills, meticulous and diligent with an eye for details
• Steady and reliable in conducting daily duties, proactive with a positive attitude
• Degree in Marketing / Digital Marketing
• Minimum of 3 years experience in a marketing role with ideally 2 years experience in on the Digital side
• Previous experience across Expression engine, Drupal, Hubspot is preferred
• Proven track record of working within and exceuting a marketing plan to increase sales
• Ability to work under pressure, multi-task and meet deadlines
• High level of writing and presentation skills along with excellent attention to detail
• Bachelor or Master’s degree in Marketing, Business Administration or related fields
• 2 years of experience in marketing in beauty or cosmetics products are most preferred
• Detail oriented & think creatively
• Dynamic and self-motivated
• Ability to perform multi tasks, meet deadlines, and strong time management skills
• Good command of written and spoken English
• At least 2 years in marketing, brand management and/or trade marketing experiences with multinational FMCGs companies
• Have a fundamental knowledge of brand development, trade marketing/promotion, and consumer goods industry dynamics
• Experience in personal care brand would be advantageous
• Good at communication and presentation skills in English and Vietnamese
• Strong passion, high integrity and drive to get results.Marketing
• Ability to work effectively in cross-functional matrix to successfully deliver objectives to time and budget
• Ability to maintain business relationships with all levels of the business
• Strong ability to prioritise and manage complex list of projects to completion
• Proven track record of successful engagement with all functions in a business
• Demonstrated ability to work effectively in a team and individually
• Good understanding of branding & brand hierarchy
• Understanding of email marketing systems
• Good understanding of Creative workflows
• Experience using Adobe Creative Suite/Creative Cloud
• Appropriate experience in a marketing communications role
• Ability to influence & work alongside senior stakeholders
• A strong contributor to team dynamic in previous roles
• Professional individual, with excellent communication and organisational skills
• Essential Languages: High level English fluency
• Medical background or experience is a must
• University Degree or above
• Attention to details and good implementation and follow up ability
• Excellent interpersonal and communication skills and the ability to work effectively
• Related experience for cross-functional coordination, marketing supporting is preferred
• Proficient in computer skills, especial for Excel and PPT
• Good command of English
• Two years sales experience is preferredMarketing
• Sales training per year
• KA staff training per year
• Nutritional article translated from GSBU, and converted to local materials ready for adaptation
• E-Content development for all brands, mainly focus on PRO PLAN Dog and Cat
• Help to organize vet meeting/seminar
• Small animal vet education background
• Basic animal nutrition understanding
• Copy writing capabilities'- Small animal vet education background
• Be the product expert and champion and take ownership of subject lists and related digital products to ensure maximum exposure internally and externally
• Support Sales colleagues and customers in product training, presentations at bi annual Sales Meetings, product demonstration and customer site visits
• Develop marketing plans and campaigns aimed at generating awareness and sales leads for the suite of key products in your subject area
• Create tools and collateral to position products and to provide market and competitor intelligence to Sales teams
• Conduct market research with lecturers and students to solicit data and feedback to support customer decisions and for use in marketing collateral
• Review and monitor current market conditions and competitor activity and adjust marketing strategies accordingly and as necessary
• Working with counterparts in Sales with relevant US and international to utilise market and product information effectively and in a timely manner
• Set pricing of import products to ensure these are competitively priced for EMEA markets
• Excellent verbal and written communication skills and analytical skills
• A very structured and organised approach to project planning
• Ability to prioritise effectively and deal efficiently with last minute requests
• Confident presentation skills
• A marketing or sales background with a minimum of 3 years’ relevant experience
• Strong time-management skills and competency for handling multiple tasks/projects
• Experience working in higher education or education technology sectors
• Writing surveys and conducting qualitative market research
• Qualification or Degree in Marketing, business studies or a related subject
• Undertake outbound email marketing via Eloqua EMS, creating and scheduling communications with approved target audience and message content. Work to KPI of 40% of delegate revenue and VIP registrations to come from email marketing
• Assist Marketing Managers to manage relationship with PR agencies, broadcast and media partners as required
• Run data reports on CRM system. Conduct research and undertake data mining to fill gaps following brief from Marketing Manager, qualifying where possible
• Provide assistance with direct marketing tasks as and when required, track inbound queries / brochure download
• Help undertake competitive analysis across industries
• Proven relevant marketing experience (e.g. direct and/or events marketing, with preference given to those with conference marketing experience and industry events)
• A strong understanding of customer acquisition, online marketing and new media channels
• Knowledge of tracking and analytics systems, including Omniture, Google Analytics, Eloqua, email deployment, and back-end website editing tools
• Eloqua Marketing Platform 9 and 10
• Google Analytics (Beginners' level)
• Launching new products
• Supporting the sales of existing differentiated offerings
• Organising local exhibitions to promote sales
• Managing telemarketing and direct mail campaigns to generate leads
• Contributing to the development of literature and other marketing collateral used to support the sales of key products
• Undertaking market research as required for the new product development process
• Developing new channels to market (e-business)
• Coordinating and defining major events to develop high-level relationship with key customers, partners and suppliers
• Coordinating PR and communication actions
• If authorized, grant marker authorization limits to qualifying customers
• Maintain highly confidential customer information by enforcing the privacy of all guests and limits requests for information about such guests in accordance with company policies
• Comply with all local laws, Title 31 and attends all the mandatory compliance and training sessions
• Evaluates customer’s casino activity to provide corresponding incentives and may have authorization to prove minimum amount of allowance (i.e. room, food, beverage, event tickets, promo chips, free play, airfare or discounts)
• Assists in maintaining and developing property’s customer base through meeting and interacting with customers
• Ensures customers from assigned regions are greeted upon check-in & check-out, and provides personalized service throughout their stay to the satisfaction of the customer
• Process the customer’s reservations by using VIPR/INTER RIDE, OPERA & PATRON management systems
• Attends special event functions when appropriate to promote marketing efforts and greet customers
• Maintains highly confidential customer information by enforcing the privacy of all guests and limits requests for information about such guests in accordance with company policies
• Resolves customer disputes and complaints to the satisfaction of the customer and the company
• Complies with all local laws, Title 31 and attends all the mandatory compliance and training sessions
• Far East Marketing – Mandarin and/or Cantonese etc
• Latin America Marketing – Spanish and/or Portuguese etc
• India Marketing – Gujarati, Gujarati, Urdu and/or Hindi etc
• Europe/Middle East Marketing – French, Italian, Arabic, Farsi, German, and/or Turkish etc
• Work varied shifts including weekends and holidays
• Maintain a high level of player recognition and service
• Establish new members
• Determine player eligibility of complimentary services
• Set up reservations for customer services and follow through to ensure level of service is maintained
• Respond to guest requests, questions or problems in a timely fashion
• Follow up with guests after departure and maintain contact to ensure return trips
• Keep player information current
• Performs other job related duties as requested
• At least 1 year of guest service experience
• Ability to work in an area that may be unusually hot, cold, noisy, smoky, dimly lit or illuminated, while in constant contact with staff and customers
• Ability to maintain physical stamina and proper mental attitude while working under pressure in a fast-paced environment; maintain mobility; with prolonged standing; normal vision range; eye/hand coordination and manual dexterity; ability to distinguish colors, letters, numbers, and symbols
• Ability to stand and walk for entire shift
• Coordinate and assist with delivering all agreed & approved marketing and PR strategies and monitor on-going marketing and PR campaigns performance
• Develop and implement promotional activity, collateral and in-house merchandising as well as maintaining the hotels’ media library to include video, film and press coverage archives
• Support all internal communication activities including, but not limited to, regional and area updates, press release writing, newsletters and drafting speeches for company executives and assisting with senior management interviews with relevant preparation material
• Ensure all collateral conforms to agreed brand standards
• In charge of Business Intelligence, awareness of market trends and developments
• Other marketing duties or special projects as assigned by Marcom Manager
• Support the Head of Print Sales in developing the titles’ marketing and retail sales plan
• Development of briefs for all communication, liaising with Editorial & Sales teams
• Manage relationships with key editorial stakeholders with the support and direction of the Head of Print Sales
• Deputise in Scotland in absence of Head of Print Sales, becoming key contact for internal and external customers
• Understanding of the art of Retail Sale.s
• Good relationship skills and an ability to operate within a matrix environment with multiple stakeholders
• Previous experience in a marketing role within a professional and driven environment
• Good communication skills, both verbal and written
• Excellent time management and ability to meet deadlines
• University degree – 2:2 or equivalent qualification
• Excellent IT skills including high level of competence with Microsoft Office (Excel in particular) and CRM databases
• Budgetary control/ understanding of costs management
• Good planning and organisational skills and ability to multi-task
• Enthusiastic and effective team player
• Accurate and meticulous
• Delivering fully integrated marcomms plans
• Managing relationships with internal and external agencies
• Using a website content management system (CMS)
• Segmenting customer data via CRM
• Executing email marketing campaigns via an email client
• Using web tools to increase SEO. Knowledge of PPC (pay per click) and paid for targeted advertising via social media (in order to talk to a digital agency in an informed way)
• Experience of managing budgets
• With an honours degree preferably related to English or marcomms, or equivalent
• Excellent organisational skills and plenty of common sense
• You will recently have been employed in a fast paced marketing team - either agency or client-side
• Diploma/Degree in Marketing Communications/Marketing/Business
• Minimum 2 years marketing experience, ideally within a B2B business
• Experience with developing and executing marketing campaigns, events and demonstrated results in producing sales leads
• Familiar with CRM / Sales Database
• Positive, Proactive, able to multi-task, well organized with an eye for details
• Possess good analytical skills and be creative in planning, assessing and executing marketing initiatives and activities
• Proficient in MS Office and good working knowledge of Excel
• Comfortable with some travel (20%)
• Experience in telemarketing is a plus. Experience with marketing automation tools such as Marketo. Understanding of digital marketing concepts (SEO/SEM, Google Analytics)
• Act as a Project Manager and conduit between Merial and chosen key accounts
• Implement the chosen marketing mix with customers and monitor performance
• Develop recommendations to optimise and enhance the trade and vet channel mix over time
• Implementing designated key projects e.g. promotions, events, PR initiatives, merchandising tools for sales teams, on time and on budget
• Working with product managers to be responsible for accurate sales forecasts, budget and market share information
• Provide Marketing support to the large animal sales team, wholesalers and end-users. Responsible for communicating programs, addressing questions/issues/ideas around implementation, and conducting post-analysis
• Liaise with relevant marketing agencies to brief, develop creative, fulfillment/execution of programs, post campaign analysis and billing
• Competitive intelligence and market information gathering, analysis and onward communication
• Help support other key brand activities to other channels vet, SQP, as required
• Graduate with Life Science degree, plus formal marketing qualification preferred
• B 2 B and or B 2 C marketing experience
• Must be a strong team player
• Ability to rapidly acquire new skills
• Ability to manage time and multiple concurrent tasks / projects
• Excellent communication and interpersonal skills (written and oral)
• Proficiency in computer skills (especially Excel)
• Experience of marketing in or to the pharmacy channel / life science industry would be beneficial
• 50% Collect, Consolidate, Initial analyse data and Monitoring for
• Marketing Price and trend
• Compettitor and our position in market
• Sales report
• 30% Commitment follow up, support and coordinate with team to monitor commitment requested for G2M and Marketing plan
• 10% Organize a major events meeting or any tradeshow for team
• 10% Organize and confirm the marketing material/news for both internally and externally
• Bachelor degree of Statistic, Marketing, Economic, Business Adminstration or any relate
• 0-3 Years experiences (with some background of Animal Nutrition will be plus) Marketing, Statistic, Business Adminstration
• Oraganize and compromise with other
• Demonstrated ability to prioritize and meet deadlines
• Able to work independently under high pressure and time limitation
• Computer skill (M/S office-word, excel, powerpoint, Tableau, internet-searching)
• Problem solving & analytical skill
• Campaign Support: Building and cleaning lists in Excel, email templates, campaigns and landing pages in Marketo (marketing automation platform). Measure success of individual campaigns via unsubscribes, open and click through rates
• Event Logstics Management and Support:Manage and support tradeshows, conferences, seminars and workshops including completing required paperwork, managing logistics, and lead upload processes
• Budget Management: Manage assigned budget for any activity including invoicing process
• Content Review: Review content created by others in the team as needed
• Social Media: Support social media efforts and integrate in to events and programs with support of team
• Collateral and Giveaway Management: Management and procurement of giveaways/collaterals/event properties including management of stock levels
• Create internal awareness of marketing activity: maintain the marketing calendar and create awareness in the office of marketing campaigns
• Perform other administrative tasks as needed to support the Marketing team such as processing
• Able to work effectively and efficiently under tight deadlines
• Self-motivated and highly driven to exceed set goals
• Ability to understand and quickly grasp marketing concepts
• Technical aptitude and ability to learn new systems quickly and become an expert user
•  Management of company website via a CMS, HubSpot, including: copy creation, call-to-actions, landing pages, etc
•  Collaborate across multiple departments to ensure website content, email marketing, social media and communications are aligned
•  Optimize marketing automation and lead nurturing campaigns across multiple channels
•  Drive and report on key business metrics including leads, MQLs, SQLs and opportunities using HubSpot and Salesforce
•  Manage all channel marketing communications and co-marketing programs
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, and LinkedIn
•  Oversee public relations, including: press releases, internal and external communications, and media inquiries
•  Coordinate tradeshows and events, including: promotional strategies, budget management, exhibit logistics, travel coordination and inner company communications
• Plan and administer the firm’s marketing operations budget
• Develop promotional marketing and sales materials
• Experience using HubSpot, including new COS platform
• Experience using Salesforce preferred
• Knowledge of HTML, CSS, Java Script, etc
• Experience working with B2B and/or Professional Service firms
• Proficiency in Adobe Suite and Microsoft Office applications
• A Bachelor’s Degree - a must
• Assisted in content development (demand creation, sales enablement) and implementation of marketing campaigns with a successful track record of meeting or exceeding performance goals and metrics
• Assisted in content development (demand creation, sales enablement) to identify and leverage upsell and cross-sell opportunities within an existing customer base
• Analysed, summarised, and presented results of marketing initiatives to stakeholders
• Integrated or coordinated marketing events including but not limited to Webcasts, Forums, Conferences, Seminars, etc
• Experience in B2B, Information services, or Sales and Marketing industries is a plus
• Support the Line Manager by developing and implementing promotional activity, collateral and in-house merchandising as well as maintaining the hotels’ media library to include video, film and press coverage archives
• Support the department with media relations involving tracking social media, updating press kits, archiving news releases and press coverage, maintaining media databases, coordinating interviews, and ensuring relevant administrative duties are completed in advance of media visits
• Assist with and, where required, lead on-site photos shoots and hotel filming whilst ensuring all relevant administration approvals are completed and confirmed
• Execute and implement appropriate use of marketing and PR content, creative resources, translation and photography while optimising an effective online presence in line with regional strategy
• Create and execute a strategic and comprehensive advertising and public relations plan, including media planning as well as creative/visuals
• Plan and execute press releases, press conferences, press briefings, press tours, and overall press relations
• Previous Marketing and/or Press Relations experience in a similar environment
• Strong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges
• Educated to College level or equivalent work experience
• Demonstrates an understanding of commercial awareness, able to adapt to changing priorities with key judgement and decision making skills
• Exhibits previous experience of written work in a communications role
• Able to interact effectively, create solutions, influence others and work diplomatically with a wide range of individuals
• Honesty, integrity, passion for hard work and achieving results and successful outcomes
• Enjoys working collaboratively and is a key team player with a “can do” attitude and thrives on a challenge
• Oversee the development and implementation of the hotel PR plan and associated activities
• Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events
• Ensure an accurate and constantly expanding comprehensive media and marketing contact management system relevant to the target audiences of the hotel
• Manage and control marketing budgets by using resources effectively
• Implement Public Relations campaigns to celebrate successes and awards and the promotion of products
• Communicate with internal Event Managers on all aspects of specific event organisation and promotion
• Previous Press Relations experience in a similar environment
• Strong interpersonal skills to enable communication with a wide audience
• Previous media training
• Project managing marketing campaigns; from planning to delivery
• Planning and coordinating of all aspects of events including, conference sponsorship, seminars, webinars, corporate hospitality and client social events
• Engaging with the Senior Marketing Manager and the wider marketing team to understand requirements and agree prioritisation
• Line managing the Marketing Assistant and the broader Marketing Administrator community; managing their pipeline of work; undertaking performance appraisals and setting targets
• Liaising with Lead Administrators across other UK&I offices to keep them informed of Marketing updates and provide feedback on how the Administrators are supporting Marketing
• Mentoring and providing support to the broader marketing team to expand their skills and knowledge both in respect to marketing and in the development of a comprehensive understanding of the firm's business offering
• Managing relevant industry procurement databases and directories, ensuring company information is up-to-date and visible
• Managing third party relationships, in particular with merchandise suppliers and printers. Liaising with external agencies, writing briefs and obtaining quotes
• Coordinate the distribution of marketing materials and equipment across the business and to venues where events are taking place, ensuring the most appropriate message for the business is presented and that items are delivered on time
• Coordinating awards submissions
• Creating (designing and writing copy for) marketing collateral including brochures, flyers, presentations etc. Ensuring content is client focused and design in line with the firm’s brand guidelines
• Managing the production and distribution of the firm's client updates, press releases, brochures, invitations, newsletters and any other marketing collateral, as required, in line with the firm's brand guidelines and processes
• Produce campaign reports, summarising campaign success based on ROI and other campaign objectives
• Acting as brand guardian and ensuring consistent messaging across all mediums
• Ensure all marketing activity is completed to company and industry standards
• A large proportion of the role will be managing campaigns where you will be responsible in overseeing the planning, creating and delivery
• You will be supported by the Senior Marketing Lead
• Be a general all-rounder, who is flexible and adaptable to changing workloads and priorities
• Degree educated (a professional marketing qualification is also preferred)
• Have at least 4 years’ marketing experience, ideally within a professional services or commercial B2B environment
• The ability to work independently and manage their own projects and workload and adhere to deadlines
• Good knowledge of the MS office suite, design software (CorelDraw or Adobe InDesign)
• Have an eye for design and be able to contribute ideas and suggestions for new or innovative ways of communicating the firm’s messages
• Attention to detail in checking copy and other elements of marketing outputs both online and offline
• To promote BSI’s range of products and services, actively supporting the achievement of lead and sales revenue targets by taking responsibility for BSI’s digital channels
• Utilise Adobe Creative Suite Photoshop/InDesign to design and edit digital and print marketing collateral
• Plan and execute marketing campaigns for products and services using digital marketing techniques
• Manage Pay-Per-Click (PPC) SEM activities and analytics
• Monitor and analyse digital metrics and the effectiveness digital activities to identify trends and improvements
• Manage the Australian and New Zealand websites and Social Media profiles as relevant e.g. LinkedIn, Twitter
• Source and adapt content to be used for web, direct marketing (email) and social media
• You will be passionate about all things digital
• Tertiary qualifications in Marketing/Business discipline
• You will have an in-depth understanding of digital channels and platforms and the ability to repurpose content and optimise it for each of the digital channels
• Adobe Creative Suite Photoshop/InDesign - Intermediate to advanced knowledge and be confident using Microsoft Office, Excel and Powerpoint
• You will have a creative flair and be a strong and confident communicator (written and oral)
• Proven experience of writing content for a range of different business audiences (e.g. customers, employees)
• Strong writing skills and the clear ability to write review and improve the clarity and professionalism of written material
• Highly motivated and enthusiastic individual, able to work independently, as part of a team, and the ability to prioritise work effectively
• Experience of campaign management and lead generation activity
• A foundation knowledge of social media and how this is used in a commercial environment
• Experience of working with Adobe CS, advanced level InDesign
• Ability to work and manage several activities at once, sometimes under pressure and often to tight deadlines
• Provide strategic marketing consultancy to local managed accounts and key prospects
• Develop marketing strategies and plans for the Netherlands based on the pan European business and marketing strategy to grow/protect revenue, expand coverage
• Build and execute joint marketing plans with both prospects and existing partners (merchants) based on their business objectives around growth, retention, customer expansion
• Ensure tracking of initiatives and report back to partners and internal stakeholders
• Drive merchant satisfaction through above initiatives
• In charge of A&P budget management and planning
• Close collaboration with functions across different markets and Business Units on a local and international level (Client Management, Acquisition Teams, Product Management, Customer Services, Compliance, Legal, Consumer Marketing)
• Prioritize activities and drive business results
• Ensure all marketing campaigns occurs in full compliance with the GMS International Marketing Governance Principles
• Graduate degree with relevant work experience in marketing
• Strong Consultative Selling Skills including excellent relationship building, time management and presentation skills
• Experience in B2B as well as B2C marketing beneficial including customer facing roles e.g. partner marketing
• Channel experience required
• B2C: Direct channels both offline and online/digital including social media
• B2B: Sales material and marketing material, field enablement
• Ability to work in a deadline-driven and highly matrixed international environment, with the need to influence the actions, behaviours, and thoughts of others within or outside direct control
• You will need to be able to prioritize projects, find the balance between the local and international priorities and focus on what significantly drives the business results
• Analytical, able to synthesize key information quickly for sound decision making
• Demonstrated project management skills and ability to drive results
• Strong team player and in building relationships both local and international who can work effectively in a matrix environment
• Experience in agency and third party management: Media, Creative, Online, Print production
• Highly resourceful, independent and able to work with all levels internally and externally
• Good interpersonal, communication and presentation skills to negotiate, build relationship with business partners – ‘executive presence&#8217
• Excellent written and spoken English; native Dutch speaker
• Strong understanding and possible network of the Dutch payment landscape and/or retail, supermarket and/or e-commerce business preferred but not essential
• Develop and Implement the firms marketing plan
• Manage the firm's online presence on Linkedin and Twitter, hence operational use of Hootsuite would be advantageous
• Maintain website by updating the backend - Keep on top of SEO and Keyword tagging potential
• Manage the redevelopment of this website
• Design and co-ordinate targeted communication to clients including maintaining client databases
• Research events the firm should be targetting and co-ordinate and 100% execute such events
• Co-ordinate the firm's participation at appropriate events in Ireland and worldwide
• Generate and manage content for marketing literature, mailshots and press releases
• Update Marketing Reports using google analytics for Monthly meeting
• Co-ordinate and manage relationships with external Design agencies
• Provide marketing research and competitive analysis
• As part of the marketing team, you will leverage your web marketing skills to increase mass marketing for the firm
• Responsibilities include developing unique online campaigns, implementing SEO, executive Facebook advertisements, and managing analytics to continuously improve campaigns
• Communicate effectively across a team to further collaborate and improve company's brand awareness
• Work will involve organizing some offline seminars, and partaking in events to promote the firm
• Minimum 2 years of digital and online marketing experience
• Ability to create diverse marketing plans
• Good communicator within a team and with external vendors
• Background with SEO implementation or as a specialist
• Background working within technology industry
• Essential experience implementing campaigns, executing marketing automation initiatives, collateral production, and website updating
• Essential experience with marketing automation systems – Hubspot preferred
• Essential experience with CRM systems – Oracle On Demand preferred
• Advanced skills in Microsoft Office (particularly Word, Excel and PPT)
• Understand principles of effective digital and content marketing strategies
• Confidence in dealing with large and complex data sets with expert attention to detail
• Ability to work independently developing positive relationships with colleagues and agencies
• Preferable experience of marketing to corporate bodies
• Plan and execute 360 marketing plans/campaigns across various media & on-ground, with a focus on online & digital marketing and engagement
• Manage Social Media back end and front end account from regular posting update to insight analysis
• Coordinate promotion plans with partners and internal teams
• Plan and execute EDM campaigns
• Manage CMS on a daily basis which includes set-up, download of reports, etc
• Work with internal teams such as Business Development, Product, Designers, Finance and IT
• Conduct app/website testing if needed
• Manage redemption/collection
• Manage and tabulate reports as required
• Handle internal and external enquiries where applicable
• Ability to work under pressure in a fast paced environment
• Organisation and planning skills
• Appreciation of the role of market research and reaching their business needs
• Experience in a Marketing or Advertising Executive role is essential
• Innovative thinker with Complex problem solving skills
• Excellent communication skills & relationship building
• Organisation including delivering on time and budget
• Experience in a busy commercial team is essential
• Media sector experience is desirable
• Experience with global markets is desirable
• You will be responsible for France & Benelux, with 4 main focuses
• Accountable for the performance of the priority destinations within your region
• Ensure your ‘points of sale’ remain bug free and optimal to achieve overall EMEA performance goals
• Coordinate joined up effort across demand and supply, working closely with both EMEA cross-functional marketing teams (SEM, SEO, Meta, CRM, Affiliates, Mobile and etc.) and our Lodging Partner Services
• Act as support to develop and deliver brand marketing/advertising plans for the region to defined timelines and budgets
• 2+ years of experience in a fast-paced Marketing and/or online business (online travel and retail experience would be highly beneficial)
• Excellent English knowledge, French language highly desirable
• Business/Marketing courses preferred
• Knowledge of online reporting and tracking tools a benefit (Omniture and Business Objects a plus)
• Key role in the implementation of the marketing plans for the Midlands
• Tracking client & target relationship engagement and keeping data up-to-date
• Drafting marketing materials and writing content for client communications
• Ensuring relevant thought leadership is utilised by sharing accordingly with stakeholders
• Create and implement online campaigns, such as webinars, social media and others
• Deploy cost effective and valuable channels to target businesses and increase engagement
• 2+ years’ experience in marketing role
• Experience of delivering corporate events and all of the management/logistical planning
• Experience in implementing digital channels; social media, running webcasts, creating collateral for podcasts and video creation
• Sound understanding of performance measurement
• Marketing/business degree/certificate or equivalent experience
• Database literate
• Has 4 years of relevant experience in luxury hospitality
• Possesses excellent English, math and psychometric abilities; fluency in a major foreign language is desirable
• Excellent computer skills and working knowledge of PMS and Microsoft Office
• Be part of a cohesive team with a singular focus on creating a memorable experiences for our guest and employees
• Have the ability to demonstrate your unique personality and service style while fulfilling the brand standards of the Four Seasons
• Have career growth opportunities both within Maldives and worldwide at other Four Seasons properties
• Be presented with competitive pay scheme along with a fair share of service charge on monthly basis
• Explore diving and snorkeling activities on the house
• Earn complimentary rooms nights based on your service period with the Four Seasons
• Be provided Twin furnished accommodation
• Be provided with meals in Employee Restaurant
• Have the opportunity of staying fit by using our Employee Gym & outdoor sports facilities
• Be able to spend leisure time in our Employee Lounge equipped with foosball table, pool table, table tennis, PS4 & TV
• Get free WIFI in employee lounge and living areas
• Assists guests with credit needs and make credit decisions within the scope of their authority
• Communicates property events and amenities to guests via email, phone, or mail, based on the guests' level of play
• Evaluates and maintains guest accounts using Mlife and/or other software program(s)
• Issues guest complimentary items based on their level of play in accordance with departmental and property standards
• Researches and resolves guest issues effectively and professionally
• Protects the confidentiality of Company documents and files under their immediate control
• Work as part of an internal marketing agency where experienced professionals drive creative marketing across the group using internal and external resources
• Manage the client reference process – from creation through to approval
• Work closely with a roster of agencies as well as internal resource across the mix, to ensure successful campaigns and projects are delivered on time and within budget
• Keep up to date with the changing media environment and feedback these insights to the wider team
• Ensure that brand identity and values are communicated in all activities
• Support in the organisation of all corporate exhibitions and events (including webinars)
• Monitor all sales enquiries through exhibitions
• Handle incoming telephone calls and website enquiries (direct to correct department)
• Responsible for stock levels of brochures and corporate merchandise
• Execution and management of all elements of the American Express Online Travel capability including 360 campaign BTL integration and optimisation existing and new channels
• Delivering centrally led tactical campaign initiatives locally from creation, production to distribution
• Creation and management of online assets throughout the local product lifecycle and customer journey paths
• Internal promotion of the tool, aligning with other key stakeholders and all set up requirements
• Manage finance process for any local initiative
• Ownership and ongoing management of the online travel functionality and web pages
• Gather and leverage best practice, market intelligence, tracking and research to inform on strategic development of marketing activities
• Provide support to existing partners and internal team
• Tertiary Business or Marketing qualifications, preferably with a Digital and Online focus
• Self motivated, with excellent organisational skills and written & verbal communication skills
• Process focused and capable of handling multiple tasks to time lines with strong attention to detail
• Excellent written & oral communications skills
• Able to take initiative to look for possible errors or suggest improvements to process
• Proficient in PC skills, including: Word, Excel & PowerPoint, MS Project Management
• Ownership of event execution and logistics arrangement for corporate and industry events, including venue sourcing and liaison, catering, entertainment, speakers and attendee invitations and RSVPs and briefing materials and post-event reports and engagement
• Assist with implementation of local channel activities and the tracking of success
• Contribute to marcom, digital and social activities; produce brand compliant marketing communications such as event invitations and signage
• Assist with day-to-day marketing tasks and reporting; coordinating marketing programs, activities and events; collect data for project analysis
• Provide support on the delivery of marketing-qualified leads to the sales team, following proper operational procedure
• Support the tracking of the marketing budget and management of supplier invoices via Allocadiasystem
• Gather and maintain local market insight
• Maintain vendor and supplier database; Inventory management of branded items such as premiums, giveaways, brochures and signage
• Contribution to creative ideas is always welcome
• University Degree in marketing, communications or business
• Minimum 3 years of relevant working experience in broad marketing, ideally in B2B technology
• Understanding of the marketing funnel and operations in B2B marketing
• Proven event management experience with organizational and planning skills
• Ability to multi-task and prioritize effectively in a fast moving environment
• Innovative, enthusiastic, self-driven, eager to take on responsibilities and a fast learner
• Comfortable with technology
• High personal standards, detailed minded and a team player
• Understanding of the Hong Kong data center and/or ICT market trends a definite plus
• Good command of English and Chinese and a collaborative communicator
• A digital savvy; proficient in Excel, Pivot Tables, PowerPoints, Marketo and Salesforce
• Identify and drive acquisition across key channels; defining and delivering an integrated acquisition strategy for XpertHR US
• Utilize the full marketing mix including brand, online, including SEO, PPC, third party, social media, events, webinars and PR to plan, develop and implement effective marketing campaigns in line with the customer lifecycle
• You will work closely with our specialist marketing teams, sales team and award winning editorial team to define and communicate our user proposition
• You will have a thorough understanding of the competitive and customer landscape, designing marketing campaigns that satisfy the requirements of our audience and deliver maximum ROI
• Proactively test new and/or improved marketing campaigns within the context of the wider marketing and business strategy
• Brief and manage media and creative agencies on specific marketing campaigns
• Copywriting of all advertising and promotional campaigns
• Track all marketing campaigns using our analytics platform
• Use campaign results to evaluate ROI, optimise campaigns and formulate future plan
• Translate marketing results into sales stories for our sales team
• Proven knowledge and experience of online marketing techniques, including SEO, PPC, email marketing, social media, and display advertising
• Effective project management and budget management skills
• A relationship builder with excellent stakeholder management and communication skills
• Strong copywriting and proof reading skills
• Innovative, enthusiastic, can-do problem solver
• Disseminates marketing related information to other departments, establishes and maintains effective employee relations
• Actively participate in training and development programs and maximize opportunities for self-development
• Ensures consistent brand and property message is communicated in line with corporate guidelines
• Support the business strategy for IHG Business Advantage
• Support development and execution of the marketing plan and CRM communication strategy
• Ensure strategy is in line with the programme’s identity and tone of voice
• Develop and manage campaigns and communications to drive programme’s awareness, customer acquisition and retention
• Develop creative and media briefs
• Coordinate production of promotional material and collateral
• Manage website functionality development and content
• Manage agencies to deliver to time, budget and brief and co-ordinate the day-to-day deliver of communications projects
• Support with budgeting and reporting
• Use of database and analytics tools
• Have previous experience in a B2B organization
• Social and digital marketing channel experience
• Lead marketing campaigns to promote awareness of Pearson Business School, part of Pearson College London
• Deliver lead generation marketing campaigns for undergraduate, postgraduate and degree apprenticeship products to reach lead, application and enrollment targets
• Contribute and execute new ideas to raise the profile of Pearson Business School
• Create marketing collateral such as prospectuses, brochures, promotional emails, digital adverts and branded merchandise
• Work closely with the Web Team to ensure product web-pages are up-to-date and create bespoke landing pages for marketing campaigns
• Work with media agencies to deliver and evaluate advertising campaigns
• Produce regular reports with full analysis and recommendations to feedback on performance of marketing campaigns
• Attend Open Days and recruitment events as required
• Approach projects as a self-starter and work on own initiative
• Show a willingness to learn and the ability to become highly proficient in all aspects of the marketing mix: print, web, email, direct and student recruitment channels
• Demonstrate flexibility within role to ensure support is provided to major campaigns or events
• Confident communicator and able to build positive relationships across the College
• Marketing experience in Higher Education
• Email marketing experience
• Working closely with the marketing manager to implement integrated marketing campaigns strategies to drive growth that aligns with companies wider objectives
• Manage day to day relationships with internal and external teams and suppliers to ensure projects, such as targeted growth campaigns, digital customer case studies, new product launches, key customer events, internal roadshows are delivered on time, accurately and in line with agreed costs
• Work closely with our Digital & PR agencies to think of new ways of working to improve the effectiveness of campaigns
• Support the integration and execution of digital activity across Tyco and ADT, with a view to taking the business into the next stage of growth
• All sales activity needs to be tracked to ensure we can evaluate campaigns and event performance to address key learnings and opportunities ensuring an ROI for the business
• Work with Marcoms to follow up all case studies and external communication support material
• An eagerness to learn, and a willingness to roll your sleeves up and muck in to help with energy to burn
• Proven experience with solid knowledge of marketing principles ensuring that out brand value and product positioning is always to adhere to
• A passion to improve everything to do with our Customers – what can we do better?
• Strong attention to detail – a thorough and precise approach
• An ability to look at things objectively
• Experience working with creative software is desirable e.g. Photoshop, Indesign etc
• A desire to work within a marketing function, ideally with some form of marketing training / degree / qualification (but not obligatory)
• Organisational skills, the ability to juggle multiple projects and a keen eye for detail whilst also ensuring your day to day work streams are delivered to the full
• Strong time management skills - An appreciation of deadlines, and the importance of delivering on your commitments self-motivated with
• Creative with an attention to detail mindset
• Supplier management experience would be preferable
• Prepared to travel
• To promote BSI’s range of products and services, actively supporting the achievement of lead and sales revenue targets
• Coordination and delivery of B2B marketing campaigns, communications and events
• Create and deliver email marketing campaigns utilisation an email automation system
• Manage and update website content through the utilisation of a Content Management System
• Build and manage content and campaign calendars to engage audiences from multi-channel content creation
• Create, deliver, edit and optimise marketing materials and content such as artwork, copywriting, blog posts, media scripting, video production
• Utilise Adobe Creative Suite Photoshop/InDesign to edit digital and print marketing and internal/external sales collateral
• Collaborate with the Digital Marketing Executive on campaign development and execution
• Monitor and analyse campaign activity metrics to identify trends, improvements and Return on Investment
• Work with the global marketing team to execute integrated marketing campaigns
• Tertiary qualifications in Marketing/Business discipline along with proven Marketing experience
• You will have an in-depth understanding of marketing channels and platforms
• Adobe Creative Suite InDesign - Intermediate knowledge and be confident using Microsoft Office, Excel and Powerpoint
• You will have a creative flair and be a strong and confident communicator (written and oral) with a positive can do attitude
• Excellent organisational skills and attention to detail
• Enjoy being part of a team while having the ability to work autonomously without close supervision
• At least 2 years of experience in a casino work environment
• Ability to work in a fast-paced, busy, and somewhat stressful environment
• Ability to deal effectively with guests, management, employees and outside contacts while working under pressure and meeting deadlines
• Ability to frequently move freely about the office, sit for long periods and withstand various activities such as frequent walking, standing and bending
• Ability to access all areas of the facility and travel off property when representing The Property
• Working knowledge of the hotel and casino, including all events, attractions and restaurants
• Excellent interpersonal skills with the ability to listen and verbally communicate with guests, employees and management
• Effective decision making and social skills
• Maintain physical stamina and proper mental attitude
• Maintain manual dexterity to access computer via computer keyboard and operate office equipment, such as telephones, copiers, fax machine, etc
• Consolidate monthly sales & marketing reports
• Responsible for retail traffic plan and salon promotion planning & execution
• Responsible for brand merchandizing, from design to execution
• Maintain facebook fans page
• Responsible for product leaflet product, from design to execution
• Responsible for maintaining and control marketing related systems (e.g. pricing update, code creation, salon courier, etc)
• Assist Product Manager in carrying out marketing related tasks
• With at least 1 year working experience, preferably in marketing
• Excellent Chinese & English typing, good knowledge in Word, Excel & powerpoint, fair English and Chinese oral and writing skills
• Own digital strategy across social media platforms and online
• Develop localised content for all digital touch points and collaborate with national content teams
• Schedule content across Facebook & Instagram and integrate with eDM & website schedules
• Have a complete understanding of our customer and be able to effectively market to them
• Build relationships with influences and bloggers
• Analyse digital results and share with broader team
• Research of digital and retail trends and share with broader team
• Lead testing and roll out of personalised content initiatives
• Manage SEO, SEM and Facebook ad platforms
• Manage the centre’s traffic and sales report
• Work with media agencies to execute digital marketing
• Minimum relevant University Degree (or relevant Diploma holder, preferably with minimum 3 years working experience in marketing, sales and/or in FMCG industry)
• High proficiency in MS Office particularly Word, Excel, Powerpoint
• Highly fluent in written and conversational English and proficient in spoken and written Mandarin
• Knowledge in Korean or Japanese is an added advantage
• Support the marketing & communications team in the planning, delivery and evaluation of marketing and communications programmes across the Division
• Ensure consistent marketing approaches are executed across the full range of service lines, propositions and case studies, to ensure client experience is consistent, targeted and timely
• Identify and assess key target markets and prospects
• Develop and maintain Salesforce data for client retention and new business purposes
• Develop and deliver content and campaign plans to engage target markets and audiences
• Deliver marketing collateral through the appropriate mix of channels and messages with a particular focus on developing and enhancing all forms of digital media
• Consider regulatory considerations in all communications
• Preparedness to work across the UK, Ireland and European locations if required
• Carry out any other tasks as necessary delegated by the Marketing Manager
• In depth market research and analysis
• Campaign development and delivery
• Development of all social and digital media channels
• Content and collateral development
• Manage all aspects of delivery for identified exhibitions, events, seminars and conferences
• Manage relevant internal and external databases
• Work closely with the Marketing Manager to fulfil agreed project plans
• Managing internal stakeholder expectations
• Ideally degree educated with a 2.1 or equivalent grade in relevant subject i.e. Marketing, English etc
• Previous marketing strategic development experience
• Experience in the Insurance or Financial services sector
• The ability to proactively anticipates the needs and requirements of practice areas and proposition leads
• Demonstrable campaign management skills, and the ability to understand the requirements of each event /project and translate this into actions
• Strong technical skills - Database and reporting skills
• Strong communication skills – verbal and written
• Proven stakeholder and relationship management experience
• Assist Marketing Manager and PM in developing procedure and product strategies
• Prepare marketing materials and gimmicks requested for the marketing purpose
• Design patient education materials and tools
• Collect client feedback by visiting and research to keep most updated of market information and situation (both of internal and external)
• Data tracking and basic analysis
• Work closely with other functions
• Sales team supporting
• Qualifications（Mandatory Input
• Two years sales experience is preferred
• Manage lead generation campaigns across channels including email and online
• Use Eloqua marketing automation platform for email campaigns, lead nurturing and campaign r
• Organise events including tradeshows, seminars and customer conferences
• Work with the CRM team to maintain and clean prospect and customer databases
• Manage customer communication campaigns including events, email, newsletters, webcasts and social media to keep customers informed and to generate new leads
• Work with product management and sales to launch new and next-generation solutions
• Work closely with inside sales team to qualify leads and maintain lead nurturing rograms
• Support the development of local content (case studies, video, brochures, white papers) and localise US content
• Work with the web team to manage website content and campaign landing pages
• Lead tracking and reporting results using SalesForce.com CRM and Eloquap
• Current B2B marketing experience
• Demonstrated experience in campaign management and tactical execution of direct response and lead generation activities, online and offline, including campaign analysis and results reporting
• Proficient user of marketing automation tools (e.g. Eloqua, Marketo) and SalesForce.com
• Track record of delivering against lead generation targets and reporting marketing ROI
• Strong stakeholder and project management skills
• Experience of B2B social media and content marketing
• Understanding of web analytics, SEM and retargeting
• Experience of marketing to MNCs and/or Tax & Accounting professionals
• Working with the Ireland Marketing Leader and other internal stakeholders to develop and deliver high-impact marketing campaigns
• Project managing key campaign elements to ensure deadlines and objectives are met
• Developing copy, writing creative briefs, and managing creative development of marketing collateral and content assets, including brochures, letters, social media, emails and websites
• Ensuring the quality of final content assets and collateral via adherence to Mercer peer-review processes
• Liaising with the digital / CRM team to ensure that campaign briefs are communicated and implemented in line with campaign plans
• Participating in the successful management and delivery of events and sponsorships
• Communicating / reporting of campaign success
• Managing suppliers and providing operational / administrative support to the team
• Creation and ongoing analysis of campaigns across clients and prospects
• Assistance in defining opportunities for the sales team
• Copywriting (newsletter creation, product literature, etc)
• Market intelligence tracking, including monitoring of, and reporting on, competitive activity
• Assistance in the organisation and running of events, exhibitions and sponsorships
• Social media management
• Client and prospect database maintenance and ongoing management
• Liaising with relevant stakeholders on the schedule of targeted lead-gen campaigns
• Manage client and partner events
• Own and manage our promotional materials (mostly sales collateral)
• The ability to work on multiple projects at one time
• Strong IT skills
• Good knowledge of marketing techniques
• Self-motivation
• The ability to be a team player
• Good creative skills
• Generate revenue for the station and meet monthly goals through effective outside sales techniques
• Develop new business through selling commercial advertising time and other station products by reaching out to local businesses and other advertisers
• Create and present advertising strategies and ideas for local businesses incorporating TV, online and digital mediums
• Provide input on sales promotion ideas to sales management
• Retain current business and develop new business contacts
• Attain budgeted revenue goals through effective solicitations, promotions and service
• Understand the business objectives and advertising strategies of clients and find ways to help them achieve their objectives through effective advertising
• Strong organizational, written and presentation skills
• Ability to build and maintain positive customer relationships
• Competitive, persuasive, energetic and self-motivated traits
• Working knowledge of new media, digital interactive initiatives and social media required
• Outside media sales experience preferred but not required
• Enjoy a fast paced environment with a desire to win
• Professional appearance a must
• 1-2 years experience preferred
• Sell them package tour of hotel stay and Timeshare sales tour
• Hit the performance target monthly/quarterly/annually
• Self-motivated and team player
• Excellent communication skill with all level of staff/vendors
• Ability to work a flexible schedule including evenings, holidays, and weekends
• Client or guest service experience
• Former work experience in marketing/sales environment
• Experience in selling and booking tours/activities such as concierge services
• Working closely with editors, publishers, internal designers and conference producers to ensure each event is properly represented, benefits identified and marketing is reaching the target market via a mixture of channels
• Implementing promotional activity - controlling all elements: email copy, email design, print, data, mailing and analysis to optimise ROI and generate paid and free delegate registrations
• Arranging relevant contra-deals with internal and external clients to maximise conference exposure
• Seeking new and improved methods to engage with current and future customers
• Working within agreed budgets and deadlines
• Delivering various regular and ad hoc reports and analyses, including performance of acquisition marketing channels and pipeline oversight
• Identification of commercial opportunities to drive growth
• Identification of opportunities to drive efficiency in reporting & analysis
• Ownership of certain administrative centralized processes to assist in the day-to-day running of the team – compliance tracker, budget management
• Daily assignment of inbound leads from digital, partner and client referral campaigns
• Management of the UK Digital Acquisition channel which including implementation and refinement of: o paid & organic search o re-marketing o display and affiliate marketing
• Ownership of the UK Digital Content process in the UK including driving social selling of content through acquisition and customer teams
• Delivery and implementation of marketing campaigns & other projects supporting the B2B FX International Payments UK market roadmap
• Proven track record within digital/online marketing and lead generation
• Have an understanding of key marketing metrics, including CPA and ROI
• Strong written and verbal communication including copy writing
• Knowledge of PPC, SEO, google analytics and email marketing systems
• Experienced with web, social media and email marketing campaigns
• Proficiency in Salesforce.com and Microsoft Excel, including building reports from multiple data sources
• Effective prioritisation and ability to manage multiple concurrent workstreams
• The ideal candidate will be able to demonstrate recent examples of how they have delivered successful digital marketing campaigns and provide details on how they quantified success
• Collaboration with colleagues and stakeholders - experience of building and managing relationships with internal or external customers including managing legal/compliance approvals
• Be highly professional, confident and personable with high levels of energy and a proactive attitude
• Bachelors Degree or equivalent
• Marketing qualification (essential)
• Experience of partnering with with various sales & marketing teams across different lines of business (essential)
• Experience driving digital channels (paid & organic search, re-marketing, display and affiliate marketing) (essential)
• Experience managing a digital agency in order to drive the digital strategy (essential)
• Advanced Excel skills including building monthly reports from multiple data sources (essential)
• Experience with Salesforce (SFDC) (essential)
• Experience of working with and managing multiple stakeholders in a highly matrixed organization (essential)
• Creative problem-solving, ability to identify and drive customized solutions
• Ability to work under pressure and meet tight deadlines
• Experience of analyzing and interpreting data
• Passion for marketing and innovation
• Head of Marketing
• Marketing Performance, Web and Digital, Events and Research teams
• Marketing managers and executives
• Internal design teams
• Experience in a similar role for at least 3 years
• Digital (web, social and campaign) and offline marketing skills
• Clear understanding of PR, thought leadership and reputation management
• Graphic design skills and ability to use DTP (e.g. Adobe CS / InDesign)
• Marketing Qualification
• Ability to plan personal work schedule and meet challenging deadlines
• Ability to work on own and as part of a team – self motivated
• Organise and manage the successful running of events from start to finish, including setting budgets using appropriate cost controls and liaising with all relevant departments involved
• Manage the relationship with external agencies to maximize the PR and marketing opportunities in the region
• Local implementation of the Xerox corporate brand and communication strategy throughout MEA
• Planning, management and evaluation of multiple activities to drive marketing objectives and revenue
• Formulating and implementing trade/marketing strategies where applicable
• Managing marketing funds where applicable
• Integrate with PartnetNet portal where necessary
• Key support for incentive programmes
• MEA total results and impact on them at a marketing level
• Communication - Ability to effectively communicate using a range of verbal and written communication skills. Especially important is the ability to communicate appropriately within a diverse multi-cultural environment and across the full range of business disciplines
• Multi-Cultural - Clearly recognizes variances and similarities across a diverse range of cultures, demonstrating behaviors that acknowledge differences and accommodate them in the attainment of business objectives
• Change Orientation - Able to work within a very fast changing environment and to manage in situations where there is a high degree of ambiguity and uncertainty
• Personal Characteristics - Fluent English required. PC literate. Highly results driven
• Commercial Understanding - Knowledge of business operations, including the core drivers within the sales and marketing process. Understands the financial impact of decisions including margin, volume and likely impact on market share
• Marketing - Understand the range of effective marketing tools available. Able to work with a range of external and internal business drivers, including company Directors to achieve business objectives
• Experience in marketing, extensive knowledge of one or more key business processes and systems integration
• Proven track record of achievement
• Excellent relationship builder
• Take ownership of the coordination of marketing campaigns for specific (Tier 2 and short-form) titles from commission through to launch and review
• Brief in-house and external creatives to create content and relevant artwork to represent new titles that are relevant across all English-speaking territories
• Assist the Marketing Manager regarding Tier 1 premium audio titles launches
• Assist the Marketing Manager in liaising with talent and lead in the capture of innovative material and behind-the-scenes insight within the studio
• Assist the Marketing Manager in the formulation of the Audible Events consumer strategy, partnering with third-party sponsors and on-site execution to drive further consideration of audio
• Liaise with internal stake holders (Legal, Merchandising, Marketing, Business Affairs, Studios etc) on the delivery of quality and timely Original Content assets
• Ownership to ensure all Tier 2/short-form releases are tracked against agreed KPIs and learnings shared with relevant business functions
• High standards of Maths and English
• Administrative Experience
• Computer Skills (Microsoft Excel, Powerpoint and Word as a minimum)
• Written and Visual Presentation skills (helping with the preparation of internal and external presentations)
• Impeccable people skills, both in terms of maintaining internal relationships and fostering external ones
• Attention to detail and willingness to roll up your sleeves!
• Experience of Amazon and/or Audible processes
• A minimum of 3 years marketing experience within an audio related environment (radio, podcast, music etc) - or more generally the media industry (production, film, game, television etc)
• An understanding of digital content services (either download to own and/or streaming) would be a bonus
• Managing third party contracts and partnerships Working closely with sales teams to support the sales strategies (emails/events/sales material)
• Creation and execution of campaigns across multi-channels to drive visits and applications to job sites
• Weekly and monthly reporting of key performing channels
• Working with the extended specialist marketing teams to deliver campaigns and enhance performance
• Working cross-functionally with stakeholders of all levels to ensure business goals are met
• Managing multiple budgets ensuring spend is monitored accordingly
• Able to work on own initiative
• Proficient in full marketing mix
• Strong budgetary skills
• Previous experience in a jobs centric marketing role
• Passionate about marketing and have a can do attitude
• Able to quickly change course as required by company or external market forces
• Enjoy working with a results driven team and bring new ideas to help the team achieve
• Inquisitive and proactive - showing an appetite to question current processes and look for new opportunities whilst learning and developing new skills
• Email marketing
• Social media platforms including Twitter and Facebook
• Experience in managing print material production
• Experience using Abode InDesign or Illustrator
• Support the Marketing team in implementation and monitoring of acquisition and CRM promotional campaigns
• Monitor analytics data to help evaluate Marketing activities
• Assist the Marketing team in customer analysis projects, examining data to help drive targeting and segmentation strategies
• Conduct research projects to enhance our understanding of market conditions and customer behaviours to assist our business development planning
• A good working knowledge of horse racing
• Excellent social media skills across a range of channels, including creating content using scheduling tools, with some exposure to creating and managing PPC campaigns
• Some knowledge of Timeform products
• Excellent English written and numeracy skills
• Good organisation and time management
• PC literacy, including MS Office, Excel and e-mail
• Audio Visual marketing experience, including creating and editing video
• Affiliate marketing experience, including account management and delivery
• Experience of Photoshop software or similar
• Use of an online email service provider delivery and analysis platform
• Experience of using transactional and lifestyle data for marketing purposes
• A real passion for marketing and a drive to understand and engage with our business and market
• Excellent relationship building and stakeholder management skills
• Naturally curious about the marketing sector we operate in and our competitors
• Ability to work independently and as part of a high performing, cross-functional team
• Responsible to ensure that all Regional Marketing Strategy & Ops documentation, reports and plans are up-to-date, accurate and complete
• Responsible to ensure that all Regional Marketing Strategy & Ops documentation, reports and plans are readily available at all times for senior leaders within the organization
• Support the management in assessing delivery, completeness and alignment for all Marketing activities
• Contributes to planning and goal settings of all Marketing activities with best practices obtained across the region
• Assist in identifying processes and activities to improve across countries
• Perform all administrative tasks as required by the Regional Marketing Manager
• Expected to eventually lead regional projects while still performing primary responsibilities
• Bachelor’s Degree in relevant field
• Fluent in Bahasa Indonesian
• Good in written and spoken English
• At least 1 years of experience working on Marketing or event related jobs
• Fresh graduate is welcome to apply
• Experience in Event Planning is a plus point
• Excellent leadership, management, problem-solving, planning, interpersonal, and communications skills
• Self-starter and ability to work well in a fast-paced environment
• Willing to be placed in Surabaya
• Passionate about the social mission and making a positive impact in emerging markets
• Perform the community management
• Engagewith passenger and driver online community
• Create content for all socialmedia channel (in-apps, FB, Google, LINE, Twitter)
• Set mood and tone forcommunications across all channels
• Monitor all social mediachannels to actively respond and engage with stakeholders (drivers, passengers,media)
• A Bachelor’s degree or abovein Marketing, PR, Communications
• 1-4 years of experience ine-commerce or marketing background
• Excellent communication skills(in both English and Thai)
• Background in communitymanagement, content creation, social media marketing
• Basic knowledge in dataanalysis and digital marketing
• Fast learner and team playerwith a can-do attitude
• Fun and Out-going personality
• Engage with passenger and driver online community
• Create content for all social media channel (in-apps, FB, Google, LINE, Twitter)
• Set mood and tone for communications across all channels
• Monitor all social media channels to actively respond and engage with stakeholders (drivers, passengers, media)
• A Bachelor’s degree or above in Marketing, PR, Communications
• 1-4 years of experience in e-commerce or marketing background
• Excellent communication skills (in both English and Thai)
• Background in community management, content creation, social media marketing
• Basic knowledge in data analysis and digital marketing
• Fast learner and team player with a can-do attitude
• Demonstrates practical or theoretical marketing experience
• Friendly, people-person who works well in a team
• Strong organisation skills and the ability to multi task
• A proven track record of excellent copy writing skills and creative flair
• Flexible approach
• Ability to prioritise and work under pressure
• Educated to Degree level
• Upper funnel campaigns – Thought Leadership, TV, Radio, OOH, Display and Social
• Lower funnel campaigns – Social and Display Retargeting
• Mobile marketing campaigns – App based and mobile web
• Support the channel specialists in forecasting subscription starts by campaign, deliver these in line with available budgets and provide performance analysis
• Help to ensure that all channels meet monthly subscription targets in each and every region
• Become a key agency contact for all channels
• Show a keen understanding of brands and the importance of producing creative and media plans that are “on brand”
• Work with internal and external design agencies to produce innovative content and offer-led creative
• Experience of multi-region campaign planning, analysis and reporting
• Experience with online and mobile marketing
• Experience working with brand channels such as TV and Radio
• Some experience using social networks to generate revenue desirable
• Experience planning and executing content-led marketing campaigns
• Strong agency management skills (from briefing, to day-to-day management)
• Campaign set-up experience including response tracking
• Knowledge of working to campaign budget
• Previous experience of managing external suppliers and negotiating costs and timetables
• A strong understanding of a ‘funnel-based’ approach to marketing
• Some understanding of attribution modelling and cross device targeting
• An understanding of core direct marketing principles, online and offline
• An understanding of complex operational marketing processes
• A proactive approach with initiative
• That you are dynamic, energetic and organized
• The creativity to provide input for marketing campaigns
• That you are comfortable working in matrix environment
• That you are Highly collaborative
• 1-2 years of relevant marketing experience
• Relevant marketing qualification
• Excellent communication skills, including written and verbal
• Good relationship builder, able to liaise at all levels, including external suppliers
• Enthusiasm to learn and progress within the Marketing field
• Experience and passion for the Tourism industry
• Positive attitude and approach tasks with the love of FUN!!!
• Execute the marketing plan for the CAE cadet pilot training market worldwide
• Event/tradeshow planning and setup including working with vendors
• Manage social media presence including Facebook, Twitter, LinkedIn
• Create content (Copywriting, editing and proof reading of marketing and sales material)
• Photography and filming projects
• Market research campaigns
• Build and maintain relationships with Sales and Operations team members by liaising daily to address their marketing requirements
• A marketing qualification with substantial experience in a similar marketing role
• Past experience producing content for marketing collateral/web/social media
• Creative and an excellent writer but can also be process-driven and rely on data to make decisions
• Experience with Google Analytics, Google Ad Words, Facebook and Linkedin/Twitter Ads
• Knowledge of SEO is an asset
• Ability to work closely with the Global team, other departments and external agencies in various time zones
• Excellent communications and presentation skills
• A self-starter who can work autonomously
• Availability to work occasionally at the weekend
• Availability to travel internationally
• To work with key stakeholders (HOM, SMM, Product Managers and Sales teams) to develop acquisition and retention campaigns that deliver GQ/SLS business goals across specified subjects and segments
• To define and implement marketing campaigns that maximise the retention and revenue of our existing customers and acquire/win back new ones
• To use data and analysis, market intelligence and customer insight to increase understanding of current customers and effectiveness of the campaigns
• To use innovation and creativity when executing campaigns that considers budget, resource, functionality, effectiveness and implementation
• To fully own end to end campaigns that drive growth in the number of customers across the secondary portfolio to secure greater market share for the business. Using the full marketing mix, delivering all marketing activities to the highest quality, on time, within budget and meeting or exceeding campaign KPIs and goals
• To measure and review performance within key ROI and KPI criteria to identify key target segments, increase lead generation, conversion rates and apply that learning to future campaigns
• To work with colleagues across the different team functions (web, PR, product, marketing performance and digital teams, sales, CS, business intelligence and design) to deliver campaign activity through the most appropriate channels
• To review and develop existing channels to ensure optimum engagement and customer reach
• To help generate qualified leads for sales pipeline and support sales teams in securing new business
• To take ownership of the positioning and messaging in all marketing activities delivered to new and existing customers. Working with GQ/SLS product teams to develop strong brand messages and positioning based on market conditions, product/service features and customer needs per segment. working with external agencies and internal design teams
• To maintain good working relationships with internal customers and key influencers around the business
• Demonstrable marketing experience, with a proven track record in direct and digital marketing. Detailed oriented and has a passion for delivering high standards
• Multi-channel campaign management across digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM/PPC, SEO, display, etc)
• Ability to prioritise and manage several campaigns under tight deadlines
• Data analysis and segmentation
• Creative and excellent copywriting skills
• Work with the Regional Marketing Manager (RMM) to develop, plan and execute marketing and promotional strategies in line with brand guidelines to ensure overall brand’s objectives are achieved
• Work with Marketing Manager (Digital) to manage and drive digital/social activities to drive sales online
• Provide support to the sales team in the execution of product launches, on counter re-promote initiatives and in-store events
• Engage in business analysis in order to manage inventory situation and to drive business growth
• Work closely with NY Marketing to provide APAC specific feedback and coordinate information flow
• Relevant University Degree or Diploma holder,
• Possess at least 2 years of working experience in either a sales/marketing function, preferably in the cosmetics & skincare industry
• Highly fluent in written and conversational English
• Essential to have above competency in spoken and written Mandarin to liaise with China counterparts and stakeholders
• Competent in Korean or Japanese is an added advantage
• Execute and coordinate all agreed hotel marketing strategies and monitor on-going marketing campaign performance and reporting as directed by the cluster Line Manager
• Support the cluster Line Manager by developing and implementing promotional activity, cluster merchandising and collaterals for all hotel departments
• Execution of all marketing activities for special events, merchandising campaigns, exhibitions and property inspections
• Assist with and at times lead on-site photos shoots and hotel filming whilst ensuring all relevant administration duties are completed and approved
• Monitor and support all social media activity for the cluster and support departmental initiatives
• Be a brand champion for the hotels ensuring all collateral conforms to agreed brand standards, using the right tone of voice and that content is compliant with corporate guidelines
• Support and identify opportunities with the Line Manager to grow and develop loyalty marketing activities with HHonors and other booker incentive schemes
• Execute and implement appropriate use of marketing content, creative resources, translation and photography while optimising an effective online presence in line with regional strategy
• Educated to college level or equivalent in work experience
• Experience in a similar marketing role
• Proven experience of supporting, planning and managing project work to tight deadlines
• Experience of the main functions of marketing and leading projects
• Demonstrated ability to interact effectively with various levels of management
• Proven experience of working to and understanding key marketing and eCommerce plans and strategies
• Excellent written and verbal communication skills in English. High-level proficiency of native language dependant on location of role
• Ability to interact effectively, create solutions, influence others and work diplomatically with a wide range of individuals
• Friendly demeanour, positive and enthusiastic attitude with strong customer focus and able to work independently
• Honesty, integrity, passion for hard work
• Creatively minded and has a thirst to work in marketing for the hospitality industry
• To organize and manage daily activities which include scheduling and organizing meetings and conference calls, including arrangement of logistics, meeting space, communications and catering
• Arrange and confirm local, domestic and international travel for the senior management
• Maintain filed and keeping record of the China organization, and monitoring and checking all reports within the organization including business expense reports, phone bills, leave applications and all relevant correspondences
• To coordinate and communicate effectively with internal and external parties, provide effective administrative support to ensure smooth operation
• To arrange and manage other supporting activities as assigned
• Support account team leads to execute any/all key priorities and all initiatives for brand clients
• Deliver opportunities, partnerships and tactics across entertainment and content that deliver against client business objectives
• Develop strategies and author briefs that solve for client business challenges
• Create presentations or white papers that effectively sell ideas and concepts
• Provide strategic insight on existing campaigns and projects, making suggestions for optimization of resources for increased performance
• Monitor competitive activities and provide insights about marketplace on a regular basis to client
• Lead execution and project management of key programs developed on behalf of client including development of content/platform, budget tracking, and associated items
• Collaborative and team-focused
• Strong strategic skills to navigate through the complexities of the organization, break down barriers and help foster collaboration
• Best-in-class client serving and relationship building across the entertainment and media landscape
• Excellent presentation and writing skills
• Thrive in a fast-pace environment striving consistently to improve
• Skilled in a secondary research and ability to gather date and synthesize insights across the brand categories and the entertainment industry
• 5-8 years account management experience working for an advertising agency
• Candidate should have experience with digital, social and non-traditional marketing. Entertainment experience is not required; however a passion for pop culture and an understanding of the role of brands within popular culture is desired
• The Marketing Executive will develop, plan and execute a wide range of innovative multi-channel marketing activities to drive profitable ACB and sales growth. Implement marketing strategies in line with the company's overall business plans and objectives, working closely with Product, Sales, and the wider Marketing team
• Deliver profitable business growth and improve ROI by planning, constructing and coordinating multi-channel product orientated marketing campaigns (through Direct Mail, Web / Email Marketing, Social Media, Exhibitions etc.)
• Deliver active customer base growth by developing effective and innovative marketing communications to accelerate customer acquisition, retention and re-activation
• Provide meaningful reporting and analysis to inform promotional product selections, measure campaign effectiveness and maximise ROI from channel marketing activities
• Liaise with and support a wide range of internal and external stakeholders including, colleagues, suppliers, customers and agencies in order to successfully deliver marketing initiatives
• Develop unique and rich content to drive relevance, visibility and growth in strategic & key market segments (supporting SEO programs)
• Work with the Marking Manager or as appropriate on own to define and create campaigns / initiatives
• Production of key communications mediums including above the line, below the line and digital
• Consultation with marketing manager, marketing director and key business stakeholders to assist shaping ideas initiatives in line with company guidelines
• Work closely with external partners and internal teams e.g. design and PR agency
• Copywriting is a key part of the role, including but not limited to; PR, Case Studies, Blogs, eShots, internal communication
• Website development / content development / making updates via CMS (WordPress) - increasing exposure and our online presence
• Work with the Marketing Manager on the creation of SIG Roofing’s industry roofing related magazine
• Manage social media activity
• Define, manage and deliver regular sales promotions
• Create and manage email campaigns (Adestra)
• Regular calls with the branch network to understand and improve engagement with marketing activities
• Regular reporting on key measurable, including but not limited to; website usage, social media, branch calls, campaign spend
• Work closely with Team Administrator to ensure that work to manage their workload
• Manage the Roofing industry ‘universe’ database utilising clear CRM techniques
• Organise and implement key events and exhibitions
• General marketing functions and duties as required, including leading specific projects
• Adhoc projects on requests, including supporting with SIG UK Exteriors projects
• Knowledge of B2B marketing communications
• Good level of literacy
• Strong copy writing skills
• Good copy / data accuracy
• Experience of using a CRM system (WordPress preferably) or HTML
• Experience of using / creating email marketing campaigns (Adestra)
• Good level of numeracy
• Experience briefing and agencies in digital, PR, events and exhibition
• Manage the timely delivery of regular communications and campaign deliverables, including literature, emails, campaign landing pages, videos, articles, social media content and webcasts
• Work collaboratively with colleagues across marketing to deliver marketing materials
• Distribution of marketing communications (by email and any other appropriate means) to target audiences
• Undertake a series of tactical ad hoc campaigns and projects as required
• Reporting and analysis of marketing activity (qualitative and quantitative), using results to provide recommendations for continuous improvement
• Support delivery of proprietary and sponsored events
• Academically bright, dynamic, flexible, a motivated self starter with excellent written skills and sound investment knowledge
• Excellent interpersonal and active listening skills
• Attention to detail, high degree of personal responsibility, delivery orientation and strong appetite to continually improve performance standards and quality of output
• Planning, time-management and follow-through
• Ability to multi-task and operate successfully in a complex, fluid environment
• Understanding of marketing communication principles and firm grasp of the marketing mix
• Understanding of marketing communication production processes
• Exceptional project management skills and ability to drive a range of marketing initiatives
• Investment industry experience in a marketing or similar role
• Evidence of strong contribution to the delivery of marketing campaigns or other relevant communication projects
• Strong ability to build, maintain and manage strong relationships with a wide variety of internal and external stakeholders
• Formal marketing qualification, Degree 2:1 or equivalent/ CIM qualified desirable
• Execute and coordinate all agreed hotel marketing strategies and monitor on-going marketing campaign performance and reporting as directed by the Line Manager
• Support the Line Manager by developing and implementing promotional activity, merchandising and collaterals for all hotel departments
• Monitor and support all social media activity for the property and support departmental initiatives
• Execute and implement appropriate use of marketing content, creative resources, translation and photography while optimizing an effective online presence in line with regional strategy
• Experience of the main functions of marketing and leading smaller projects
• Proven experience of working to and understanding key marketing and e-commerce plans and strategies
• Excellent written and verbal communication skills in English. High-level proficiency of native language dependent on location of role
• Professional approach, clean and well-groomed at all times
• Friendly demeanor, positive and enthusiastic attitude with strong customer focus and able to work independently
• Charged with taking into a larger role of developing property’s customer base to increase customer development efforts
• Authorize and grant intermediate marker authorization limits to qualifying customers
• Understand process for critical business decisions and approvals regarding customer credit lines, allowances, and comps
• At least 5 years of management experience in the casino marketing industry
• Ability to communicate effectively in the language from assigned region
• Ability to travel domestically or internationally occasionally to meet existing customer base
• Excellent customer skills
• To undertake project management in collaboration with the Global Marine Marketing Team of campaign and relationship marketing projects, with a focus on events, to maximise marketing effectiveness including monitoring project progress, reporting of critical success factors, event evaluation processes and spend against budget and contract requirements
• Manage the external events plan, ensuring LR has exposure in the right markets, at the right time, with the right messaging that supports the achievement of marketing objectives and supports the marketing strategy. Plan and deliver events that support campaign and promotional activities and area sales targets and objectives
• Own the end to end ‘events process’ across all event Tiers and ensure that activities are carried out in line with these best practices, internal procedures, contractual requirements, cost structures and budget
• Continually develop and evolve this process. Identify and implement change to develop the events program to meet future business demands, client engagement and improve current efficiency
• Create an overview of global events, feeding into the Group global events calendar. Ensure event pre- and post-evaluation is carried out according to the event process. Identify, plan, review, monitor and score to ensure continuous improvement of the events program to provide advice and guidance to the areas. Feed into the evaluation dashboard and make recommendations on budget and format
• Maintain, manage and update events information content in promotional marketing team site and Connect pages. Regularly update calendar, create and maintain other relevant content, establish and maintain best practices for marketing events based on collective feedback and learning
• Uphold brand guidelines: create and maintain standardised external use templates i.e. technical reports, sales proposals, PowerPoint presentations and event flyers, factsheets and technical documents (briefing notes, guidance notes and FAQs). Manage production relationships between in-house graphics and external agencies to ensure template collateral is produced in an efficient and cost effective manner
• Conduct all Promotional Marketing activities in line with internal procedures, legislation and industry standards
• An adaptable approach, practically minded and an ability to work to tight deadlines and budget
• Enjoyment of building relationships and the ability to pro-actively contribute and add value
• Experience in managing budgets
• Experience in liaising with external marketing and design agencies and event organisers
• Able to communicate effectively at different levels within the organisation
• Demonstrates good team spirit
• Managing a portfolio of accounts and maintaining strong relationships with supporting agencies
• Developing and maintaining strong client relationships
• Actively drive client activity if appropriate and suggest tactical solutions to their marketing objectives
• Taking full control on smaller projects briefed by Head of Marketing
• Assist in driving RAS marketing business
• Developing monthly industry trade reports
• Building relationships with internal C&W colleagues and abstracting core information that can be utilized by RAS team
• Liaising with RAS team to deliver a schedule of PR throughout the year
• Managing corporate social media accounts
• Centre Management
• C&W staff
• Third party agencies (PR, Creative, Media)
• Support PLS work as and when needed within Product Management team
• In all activities connect to target KPI with a focus of goal fulfilment
• Control, Compliance and Operational excellence accountability
• Ad-hoc projects related to Nordic markets
• Continuously challenge status quo – what should we stop, start & continue doing?
• Be collaborative – build one team and culture in the Nordics
• Be a team player and leverage new LOB organisation
• Work together with colleagues to deliver common goals
• Actively work for a positive and engaging work environment
• Accountable for self development
• Fluent in English and Swedish
• University Degree in Business, Economics or Marketing
• Minimum of 3 years of working in financial service industry
• Experience in analytics, finance and digital acquisition
• Interest in the Premium brands of the financial service industry
• Experience of digital marketing channels
• Analytical ability to synthesis various internal and external data sources to inform strategies and plans
• Experience of working with partners or in a partner facing role
• Experience in planning and executing tactical marketing campaigns, managing intermediates and managing budgets
• Passion for marketing and sales through digital channels
• Work with Commercial teams and suppliers to develop customer led in store communications, predominantly, graphics, semi-permanent POS, signage and packaging to support range reviews
• Actively liaise with Retail Development and third-parties to develop prototypes & fixturing as required to support in store communication plans
• Ensuring all implemented solutions adhere to principles for in store communications and brand guidelines, working with the Store Format team
• Ensuring key stakeholders are engaged with and supportive of the final communications solutions. Key stakeholders include Store Format team, Commercial team, Operations team and Retail Development
• Work with in house studio and external marketing agencies to develop best in class in store Graphics/POS and actively look to challenge and improve existing practices to ensure Wickes stays at the forefront of industry in terms of customer comms
• Co-ordinate suppliers including printers, installers and store teams to ensure timely delivery of physical collateral and to ensure best possible results are achieved in terms of procurement and level service received
• Act as a brand champion for CX department across the wider business to ensure correct visual standards are adhered to at all times and actively promote the development of original & appropriate communication solutions to challenges faced
• Broadcast marketing experience with high profile brands
• Campaign management experience and knowledge of production of TV and digital media campaigns
• Experience of off air media buying and production (Outdoor, Radio, Digital)
• A digital enthusiast with experience of successful social media campaigns and an appetite to lead and learn in this area
• High levels of organisation, with strong planning skills and the ability to prioritise a large workload according to ever changing business needs
• Develop consumer focused marketing creative that aligns to overall campaign strategies as defined by the Marketing Manager
• Liaise with stakeholders, specifically product and editorial to maximise impact of marketing campaigns
• Ensure all creative, and campaigns, are approved by key stakeholders
• Manage relevant creative and media agencies to ensure all activity is delivered on time and on budget
• Ensure all campaign material contains relevant tracking codes to enable effective reporting
• Track and report on effectiveness of campaigns
• Manage PO and invoice processing for supplier payments
• Work as required, with other key departments - data insights and research, product, sales to ensure the best outcomes
• Ensure all relevant stakeholders are aware of marketing activity
• Help Coordinate integrated and targeted campaigns
• Support the PR & Marketing Comms Manager to deliver consumer focused, effective, marketing campaigns and PR messaging across media including radio, press, direct mail, print, billboard advertising and 3rd party partnerships
• Write blogs, awards submissions and other marketing copy when required
• Sub-edit colleagues’ and agency copy ensuring style and brand messaging are consistent
• Work with creative team and PR & Marketing Comms Manager to produce engaging marketing collateral for internal and external use
• Manage the working relationships with internal departments and external agencies
• Work alongside the Digital Marketing Executive to monitor and report on campaign performance against objectives
• Work with the PR & Marketing Comms Manager to analyse and continually improve output
• Collaborate with the in-house creative team and internal stakeholders to ensure all marketing collateral adheres to the brand guidelines and meets internal and audience expectations
• Experience in a marketing role
• Experience of communicating with internal and external stakeholders across a variety of levels
• Excellent communications skills, both verbal and written
• Strong organisational skills and ability to multitask
• High standard of computer literacy including MS Word, Excel, PowerPoint and Outlook
• Execute the activities stipulated in the brand plan as agreed with the area brand team, in line with IMS and external regulations to ensure the brand objectives are achieved
• Execute brand activity in line with brand strategy and corporate guidelines
• Monitor and analyze trade insights, consumer insights and competitor information to provide an accurate focus to the brand deployment plan
• Report activities, recommendation, deployment plan, evaluations and status in the cycle plan meeting and marketing activity database to ensure clear understanding and correct implementation of the marketing strategy
• Implement research projects to provide insights in order to support management decisions
• Implement the Point of Purchase strategy according to OC+ and to the channel type as agreed with the area brand team to ensure an efficient and effective delivery of brand communication
• Handle communication between Brand Marketing and Trade Marketing and Operations to ensure the cycle plan is effectively executed
• Apply best practice in brand management to optimise efficiency and effectiveness
• Direct external agencies to ensure activities are to cost, quality and agreed timeframe
• Continuously develop new alternatives to communicate with target consumers within the current regulations, aiming to be more efficient and impact full
• Coordinate and manage a range of lead generation programs (digital and offline), ensuring activities are run to time and on budget
• Develop, produce and implement marketing programs that position Advanced and its products with customers, partners, prospects and industry influencers
• Manage attendance and participation at industry events
• Assist in the production of marketing content and collateral, including thought leadership and case studies
• Identify, recommend and manage third party resources as required
• Monitor and analyse campaign success, and regularly report on key metrics and budget spend
• Experience of digital subscriptions within the Irish market
• Thorough understanding of tools and techniques used in online communications, SEO and affiliate marketing
• Demonstrable target driven approach to sales and ability to work under pressure
• Experience of managing/ optimising online customer journeys
• Thorough understanding of News UK Marketing strategy and how Sales & Circulation can support this strategy
• Deep understanding of shoppers and the newspaper industry
• Comparative understanding of all online marketing channels
• Expertise in performance monitoring / tracking and budget management
• Good at working as part of cross functional team
• Experience in delivering fully integrated marketing campaigns that deliver against the marketing objectives
• 2 years + experience in a previous marketing communications role
• Experience of interpreting and validating briefs whilst considering how member insight can inform the marketing solutions we recommend
• A passion for writing and turning complex language in to meaningful messages, using our brand and tone of voice guidelines to bring membership to life and answer member needs
• Excellent time management and organisation skills, to complete multiple projects within demanding regulatory timescales
• Aptitude to learn new systems and work within set processes (experience of creating emails within a system like ExactTarget will be beneficial)
• Confidence to work with multiple stakeholders from across the business and in multiple locations – including product teams, regulatory colleagues and technical and print delivery teams
• Excellent grammar, accuracy and attention to detail as you will be responsible for proof-reading and quality checking your own work
• Marketing/Business studies graduate or professional with at least two years work experience
• Project planning and management capabilities
• Strong organisational skills with ability to priorities conflicting workload and support multiple projects
• Good writing and editing skills for marketing collateral generation
• Good influencing and relationship-building skills
• Proficient in Microsoft Word, Excel, Powerpoint and database management
• Implementation of marketing initiatives/activities to support the go-to-market strategy
• Event/programme development, management and execution, including client events, conferences, receptions and award ceremonies
• Budget preparation and control
• Development and distribution of marketing materials
• Communications, including e-campaigns
• Delivering against the plan including execution of all activity
• Managing large scale events (250 guests) and smaller round tables (12 guests), at times managing simultaneously
• Delivering all events on time and to budgets
• Building strong relationships with senior stakeholders and Partner sponsors for each project
• Demonstrating strong relationship management with key marketing contacts in UKI and work with the Tate contacts to ensure a consistent approach in how we go to market with those events
• Ensuring that CRM tools are maximised and championed
• Creating input for the design process, liaising with internal and external design team/suppliers to ensure the production of high quality, differentiated and brand compliant marketing material
• Excellent interpersonal, communication and oral skills - in particular, strong written communications
• Self-belief and ability to present those beliefs persuasively and with conviction
• Some demonstrable experience at a marketing executive level
• Internationally recognised Bachelor’s Degree in marketing, social media, advertising or equivalent
• 2+ years’ experience working specifically in digital marketing, either client side or agency side
• Strong project management skill and a highly organised persona (Essential)
• Strong IT skills, with the ability to learn new computer programs
• Outstanding English skills in written and verbal language
• A team player and leading a high performance team
• Capability of delivering marketing materials in line with brand standards
• To assist in the development of communication strategies and tactical plans based on the overall marketing objectives that benchmark current communications and lay out clear plans to forge the company forward within Target Market Roofing
• Develop and execute communications plans in conjunction with the Target Market Roofing Marketing Manager which could include: exhibitions, advertisements, literature, direct mail, website development, social media management, product launches, conferences, golf days, overseas incentives, events, videos, press launches and CPD presentation development. Work closely with the relevant sales team when implementing strategies and communicate ROI from the team through Sika's CRM system
• Organisation and effective management of events scheduled in the marketing plans, including exhibitions, Deminars, Roofing Awards, attendance at focused trade association events for TM Roofing and organise post event initiatives where appropriate
• Manage the brand identities (through online & offline comms) of all roofing systems/products. Manage the outsourcing of design work for the Roofing Brands, dealing with external agencies as appropriate
• To effectively contribute to website content for all 3 Roofing Brands and ensure visual compliance. Ensure that content is up to date, liaising with the Online Marketing Executive. Including social media management
• Attend relevant Roofing/Marketing meetings - take minutes and circulate actions where appropriate. Organise monthly reports for all 3 roofing brands, press cuttings and related media exposure supporting the PR and Communications plan
• Ensure all TM Roofing images, documents, brochures, videos and marketing collateral are shared on Sika's online community
• Manage the relevant Marketing budget in a prudent and professional manner, liaising with the Marketing Assistant with correct and full information for raising purchase orders/signing invoices
• To implement the segmentation of the brand database to drive customer programmes and improve long term profitability of the customer file
• Execution of individual campaigns from the customer communications plan including creative execution, customer selection, test activity and results to drive the sales plan
• Planning, implementing and evaluating marketing campaigns within budgets and deadlines. Ensuring budgets are met and kept within plan
• Conducting seasonal campaign reviews in preparation for forward planning
• Supporting & assisting the CRM Manager with the budget planning process and marketing plan development
• Educated to degree level of equivalent in a relevant field
• Previous marketing work experience, ideally from a fashion/retail environment
• A strong work ethic and ambition
• Experience of contributing towards a successful team
• A strong customer focus with the ability to analyse data and make recommendations for process improvements
• The ability and confidence to communicate effectively at all levels
• Excellent verbal and numerical skills with a high level of attention to detail
• PC literate and competent user of MS Excel and other MS Office programmes
• Support and take to market / communication of digital improvements
• Work with ZICS proposition communication managers to support delivery of new product launches and proposition enhancements
• Support the production of best in class RFP tender responses
• Support requirements for the take up of voluntary savings and risk schemes with compelling and engaging campaigns
• Responsible for ensuring literature and marketing collateral is compliant (brand and legal/regulatory), fit for purpose and available at all times
• Monitor budget spend and flag any increases in spend. Ensure all spend approved
• Responsible for housekeeping duties – including filing and maintaining various Marketing databases and document obsolescence/preservation
• Carry out the monthly literature review process to ensure literature is compliant, on brand, in line with proposition and other business change
• Optimise processes and reduce complexity where possible, creating a continuous cycle of improvements
• Support with and managing external marketing agency relationships – including ATL, Media, PR, Social, Content, Digital & Brand agencies
• Support on collating weekly and monthly reporting and the filing and distribution of brand assets
• Support in preparing presentations for the marketing team for internal use to various stakeholders, and externally to relevant suppliers
• Budget administration including the raising of PO’s and support in managing the marketing budget tracker
• To support on the re-brand of our services business
• Previous Marketing experience ideally working in a fast paced retail or services environment
• Good working knowledge of Excel and PowerPoint
• Ability to work to a budget and manage numerous projects at one time
• Good presentation and speaking skills
• Creative skills – a keen eye for design with the ability to brief, review, feedback and sign off on printed and digital copy and design
• Confidence to work with and manage a number of different stakeholders across a variety of teams and all levels, internally and externally
• Good planning and organisational skills
• Responsible for executing and delivering our promotional bounce-back voucher plan for stores (involving both system driven vouchers and printed materials)
• Ensuring that both excel and in house systems are updated to deliver accurate plan
• Writing store communications for bounce-back voucher programme, in line with the company standards and templates
• Support Head of Tactical in maintaining good relationships with key third party contacts
• Educated to degree level or equivalent, ideally with a Marketing related qualification or a keen interest in the field
• Strong level of excel (V-Lookup)
• Marketing experience an advantage but not a pre-requisite
• Ability to manage multiple projects with competing deadlines
• Ability to respond quickly to tacticl changes
• Experience of relationship management and the ability to develop relationships
• System and process driven, with a high attention to detail and accuracy
• Ability to manage your own workload, and the ambition to do more
• Confident communication skills, verbal and written along with the credibility to push back and challenge where necessary
• Develop and deliver, in conjunction with the Business Marketing Managers and internal stakeholders, marketing activity across all media (email, web, events, press, social, conference, collateral, presentations etc.) to support strategic market positioning and brand initiative activity
• Ensure all marketing activity aligns completely to our brand & strategic positioning
• Gain maximum exposure for marketing through understanding the whole activity picture and assembling the key timing and messages into a clear, cohesive, integrated plan
• Ensure necessary compliance and legal sign off obtained for marketing deliveries
• Communicate marketing process, timescales and plans clearly to stakeholders and establish necessary protocol for communications to customers
• Proactively challenge the boundaries of marketing ensuring ALL media is considered when delivering & trialling new media e.g. social
• Be on the front foot & proactive in spotting & implementing opportunities, be industry aware of topics which would link to our strategies and delivery
• Measure and evaluate marketing delivery and publish results
• Comply with AJG Professional Standards Manual in accordance with statutory requirements for role with specific attention, but not limited to Whistle Blowing, Treating Customers Fairly
• Educated to a Marketing/Business degree standard or equivalent is desirable
• CIM Certificate in Marketing desirable
• Spanish speaker preferred but not essential
• Marketing strategy, delivery and execution skills
• Demonstration of strong business acumen used to build marketing propositions
• Excellent insurance products & distribution knowledge in the intermediary market
• Proven track record of delivery of online campaigns
• Experience of social media and digital platforms
• Effective re-branding experience
• High degree of knowledge in communications
• Excellent interpersonal skills, including listening, verbal and written communication with the ability to communicate effectively
• Good organisational skills for forward planning
• Ability to work virtually across multiple locations and geographies
• Planning and executing seller focused marketing campaigns
• Managing and coordinating with marketing agencies and partners to ensure smooth execution of campaigns
• Drive campaigns on ground to deliver results for the organization
• Analyze metrics to ensure improvements in our campaigns and achieve best seller experience
• Coordinate with internal Amazon teams and drive efficiency across different stages in seller’s life cycle
• 1+ years of experience in an operational role preferred
• Highly proficient in Microsoft Office and Windows based applications
• Demonstrated Analytical ability, results-oriented environment with external customer interaction
• Experience working with SME retailers is an advantage
• Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment
• Experience with e-commerce, retail, advertising, or media would be an advantage
• Coordinate with internal Amazon teams and design impactful creatives (Print Ads, newsletters, emailers, social media posts, Flyers, brochures, posters etc) for their marketing campaigns and programs
• Develop an internal communications strategy for seller marketing campaigns and execute the same
• Plan and execute seller focused marketing campaigns
• Manage and liaison with marketing agencies and partners to ensure smooth execution of internal and external marketing campaigns
• Minimum of 2-3 years of experience in creative design/web design/developing marketing communication
• Experience with design tools such as Photoshop, Illustrator, and InDesign
• Should be proficient with HTML coding
• Bachelor's degree in design or equivalent professional experience
• Proficiency in MS PowerPoint, MS Word and MS Excel
• Excellent written and oral communication and the ability to express thoughts logically and succinctly is an added advantage
• Developing and enhance core legal product messaging and brand
• Working with Digital teams to build online presence and marketing programs such as lead nurture
• Contributing to social and content campaigns
• Contributing to overarching marketing strategy and brand approach in market
• Working with internal and external stakeholders, including several agencies
• Results reporting using CRM and online marketing tools
• Ad-hoc projects as required
• Experience with managing campaigns independently
• Excellent copywriting and communications skills are a must, with the ability to adapt style and tone to suit the audience
• Working knowledge of marketing automations systems such as Eloqua or Marketo
• Working knowledge of CRM systems such as Salesforce
• Excellent stakeholder management is essential to this role; you will need to be able to work collaboratively with cross-functional teams
• Undergraduates Degree (Marketing, Communications and PR)
• Educated to degree level in marketing or equivalent Chartered Institute of Marketing (CIM) qualification
• Strong creative, organisational and numerical skills with excellent attention to detail
• Hands on approach and self-motivated
• An interest in developing marketing skills
• PC literate in Microsoft Office suite
• Flexibility to travel to other national offices and sites on occasion is necessary
• B2B Marketing and/or business experience
• Excellent coordination skills required to meet strict deadlines
• Strong copywriting skills with flair and creativity
• Excellent written and verbal English skills
• A good understanding of layout and typesetting
• SEO, CMS editing, web content generation experience
• Close management of telemarketing outsource partners to maintain oversight of quality scorecard and compliance
• Driving results from the telemarketing channel
• Close day-to-day management of data bureau ensuring data plan and prospecting data quality measures are met
• Delivering various regular and ad hoc reports that include detailed analysis to inform future decision-making about telemarketing and data
• Identification of opportunities to drive growth in acquisition and customer marketing
• Identifying and realising opportunities to drive efficiencies in reporting & analysis
• Ownership of certain administrative processes that support the day-to-day operations of the team
• Lead assignment
• Delivery of various marketing
• Proven track record within telemarketing, data management, lead generation and customer marketing
• Have an understanding of key marketing metrics. Strong written and verbal communication including copy writing
• Knowledge of Eloqua
• The successful candidate will be highly professional, confident and personable with high levels of energy and a proactive attitude
• Experience of creating marketing e-mails and campaigns in Eloqua (essential)
• Experience driving results from telemarketing and data optimisation (essential)
• Internal Communications; actively involved in the production and distribution of newsletters, collaterals and literature packs, as well as distributing goods and services to support internal and external individuals
• External Communications organisation, implementation and support for direct mail campaigns, marketing events, trade shows, product launches and channel marketing programmes
• Reporting and tracking industry and competitor information, analysing market share intelligence, Xerox pricing information and performance reporting
• Strong communications skills (verbal and written) essential, with a good degree of creative flair and an eye for detail
• Excellent organisational skills with ability to handle and co-ordinate multiple activities and tasks through good time management and prioritising
• A results driven and goal orientated approach with the ability to work proactively to deadlines
• A good working knowledge of Microsoft Office packages
• Monitor customer reviews on Hotel website and social media – Hotel Facebook and Instagram account
• Work closely with Director of Sales & Distribution and Marketing Communication to create visual concepts, to communicate ideas that inspire, inform, or captivate consumers
• Meet with clients, suppliers, media or press to determine the scope of a project
• Develop graphics and visual or audio images for product illustrations, logos, and websites
• Keep up to date with the latest software and computer technologies to remain competitive
• Develop promotions during need period to increase occupancy and demand for both room accommodation, F&B and Meetings & Events
• Design advertisement for various medium of communication such as digital ads, flyers, electronic display, buntings for promotions during need period to increase occupancy and demand for both room accommodation, F&B and Meetings & Events
• Providing full marketing executional support for key campaigns and relationship development programmes across the whole marketing mix
• Managing the production and delivery of agreed deliverables within timelines and budget
• Measuring the campaign activities and support the Campaign Manager with updating project plans and reporting on activities
• Working closely with external agencies, in house studios, the wider BMC team and regional teams
• Confident communicator, excellent written skills
• Ability to multi-task and manage competing deadlines
• Marketing event delivery and management
• 3-5 years’ experience within design or creative agency; corporate environment experience is a plus
• Degree in Design/Multimedia Arts, Communications, Advertising or equivalent subject matters
• Adept at telling a story through visuals and integrated materials, and able to think outside the box
• Skilled at translating business requirements into creative briefs and design solutions
• Proven ability to influence and partner with internal and external stakeholders to innovate and create effective design concepts
• Excellent interpersonal, teamwork and relationship-building skills
• Self-starter; client-oriented, comfortable working independently and in a fast paced, hands-on, demanding growth orientated work environment
• Proficiency in multimedia design programs such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, etc.), Excel, and PowerPoint is required
• Ability to use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Knowledge of design trends especially in digital marketing and brand-building areas
• Knowledge of different target groups and marketing channels
• Flexible approach to helping others and willingness to perform routine tasks and learn the business
• Strong communication skills in Finnish and English
• Proactive and positive attitude
• Ability to coordinate heavy workload and work to tight deadlines, on occasion outside of normal working hours
• Good problem solving skills with ability to identify and resolve problems in a timely manner/develop
• It will be important for this person to work closely with several different stakeholders. Within Teradata stakeholders include local Sales teams, Data Science and Consulting teams, International Marketing and International Event Management. External stakeholders include suppliers, agencies, business networks, forums, customers, prospects and partners
• This role is diverse; it requires creativity, flexibility, enthusiasm, drive, commitment and initiative. In return, the role offers an interesting range of work in a dynamic organisation that provides excellent opportunities for career development
• The successful candidate will be self-motivated, resourceful and keen to learn
• A Bachelor degree (or equivalent) in marketing, business or other related fields
• A genuine interest in technology
• Experience of managing CRM and Marketing Automation tools is desirable
• A degree in marketing or related discipline
• Ideally 1-2 years’ experience in a marketing or marketing admin role
• A passion for everything tech and digital
• Motivation to go above & beyond to add value to our business
• Ability to manage multiple cross functional stakeholders
• Well-organized, analytical and capable of handling multiple ad hoc requests simultaneously
• Excellent organizational, analytical, influencing and presentation skills
• Manage and support the marketing communications in outports functions, ensure the communications is effective, efficient, on brand, on budget
• Supervise and responsible for timely and periodic update to outport marketing teams
• Supervise to implement marketing campaigns successfully
• Manage and coordinate the result evaluation after campaign launched
• Developing and delivering both engagement and lead generating campaigns to key sectors and target groups through the development, execution and reporting of integrated marketing campaigns
• Work with sales and solutions teams to understand business objectives, value propositions, target markets and buyer personas
• Creating effective and compelling marketing content including services collateral, web and social media content, case studies, presentation packs and press releases
• Producing marketing analysis and KPIs to demonstrate effectiveness of activities
• Management and delivery of events including customer seminars, exhibiting at large conferences and delivering events with key partners. Working with sales, pre-sales and service delivery teams to raise brand awareness and generate leads as well as liaising with third party suppliers
• Creating and delivering lead generation campaigns using a range of media
• Delivering effective exhibitions and events at a regional and national level
• Creating product/service collateral with tailored sector messaging in a range of media
• Working with various agencies such as web, digital and print
• Creating compelling copy for thought leadership articles, press releases, social media and case studies
• Using CRM systems to profile customer/ prospect groups
• Using email marketing tools and social media platform management
• Reporting on key campaign KPIs and measures of success
• To develop and implement marketing strategies and activities for the Resort and its restaurants and bars and spa to promote the luxury positioning of the Resort. Duties include planning, directing, controlling, coordinating and participating in all Public Relations and marketing activities, both internal and external
• These include advertising, promotions, public relations, partnerships and loyalty marketing as well as events management
• To support the execution of IHG’s brand-hearted and loyalty programmes
• Oversee hotel photography, videography and filming requests
• Responsible for allresort marketing and communication materials such as amenities, collaterals and other print and online materials, in adherence to brand standards and guidelines
• Identify and develop partnership, events and sponsorship opportunities to position the Resort in the right markets to the right audience
• Develop media contacts and relations, plan press events, media familiarisation stays, and other press activities. Monitor, track and document all media coverage from the news generated
• Develop and organize promotional activities, coordinate with departments concerned; invite VIPs and media to promotional activities; prepare and issue press releases and alerts of news, offers and packages of Resort, its restaurants and bars and spa
• Establishe a programme for sending promotional news to trade publications on a regular basis covering special events, promotions, etc
• Prepare promotional press releases on personalities among guests and employees of the Resortand on newsworthy events happening in the Resort
• Work with Rooms division to provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience
• Provide information to other departments on activities within and outside the Resortwhich may be useful when dealing with guests
• Self motivated, hungry for a challenge, and looking to make an immediate impact
• Excellent oral and written communication skills with good media connections
• Strong marketing experience and knowledge, preferably in hospitality and tourism
• Demonstrated project management experience in organising, planning and executing marketingprojects and events from conception through to implementation and evaluation
• Experience of managing multiple stakeholders - internal, external, global, brand, agency, etc
• In depth knowledge of marketing principles and concepts and demonstrated creative problem solving ability and demonstrated creative thinking skills
• Provide customer care and administrative support on the usage of a B2B website
• Plan and manage the content of the website, mobile application
• Prepare eNewsletters to the website members
• Promote the website at tradeshows
• Manage advertisers’ artwork at the website
• Update company listings for tradeshows
• Degree holder of Marketing/Communication/ eCommerce/ Business/ Publishing
• 2-Year experience or above, experience in customer service, tradeshows, or eCommerce websites are preferred but not essential
• Tactful skills on Photoshop, Html and Excel are a must
• Develop, defend and champion the McGraw-Hill Education brand through the Science of Learning and our range of educational products and services
• Create impactful and results-driven customer engagement via analysis of market needs, targeted segmentation and the use of data and our systems, Marketo and Salesforce.com
• Launch compelling, innovative and creative marketing campaigns in collaboration with marketing and sales colleagues across our EMEA business
• Present and breakdown detailed product information into key sales features and benefits
• Implement successful promotional strategies across multiple channels, including print, digital and agencies
• Editing and checking all printed material for the hotel
• Co-ordinate with F&B and follow up on TIME OUT, Menus etc
• Organises together with DS&M and follow up with printers and designers with all hotel’s publications i.e. Rack Brochures, Welcome Booklets and other Front Office Publications
• Writing, editing and checking all letters sent to in house guests relating to promoting events or General Communications to hotel Guests
• Making sure all promotions are correctly advertised in the hotel as well as in the in-house advertising TV
• Checking signs displayed in the hotel for functions and other directional signs
• Co-ordinating between sponsors and hotel Departments regarding promotional sponsorships
• Making sure the Corporate Identity is correctly featured on all publications / collateral of the hotel as well as during public events organised in the hotel
• Organises work with all Advertising & Publishing Agencies working with the hotel
• Updating the Hotel’s local and international Website
• Keeping an eye on the competition with regard to activities and reporting this to the Management
• Making sure all the needed publications are correctly displayed in guestrooms and hotel’s public areas
• Co-ordinating with all Travel and Hotel Publications that adverts are published correctly and on time as advised by management
• Assisting the Director of Sales & Marketing in all marketing matters like marketing campaigns, take part in preparing a yearly Marketing plan and budget, developing the Marketing strategy of the hotel
• Be part of the revenue plan preparation
• Participate in the Marketing plan & F&B promotions yearly action plan
• Take ownership of the coordination of marketing campaigns from brief to launch, including asset production and sign off with key stakeholders
• Assist the marketing team to prepare weekly report production for key marketing channels (email, social, natural search etc.), providing headline insights into the data
• Assist the marketing team in maintaining the marketing campaign calendar
• Liaise with internal stakeholders (legal, merchandising, marketing, creative, sales etc.) to support all promotional/competition activity
• Assist the marketing team in email production and sign off
• Assist the marketing team in adhoc project and strategy work
• Responsible for maintaining and optimizing the Amazon Tickets homepage
• Experience in an online merchandising role with knowledge of content management and email marketing tools
• Track record in managing projects with strong attention to detail and exceptional organisational skills
• Ability to communicate clearly both verbally and in writing, driving clear, thoughtful analysis that tells a story
• Accustomed to working in a fast pace environment with multiple stakeholders, having to influence different teams across departments and ideally across countries
• Evidence of working creatively on projects and problems, devising innovative solutions that simplify process and generate efficiencies
• A passion for live entertainment
• Support production of materials for brand and programme specific campaigns; briefing agencies, reviewing assets, providing feedback and coordinating sign off
• Together with the Partnerships and Marketing Manager, manage partner relationships in key CNBC sectors: luxury, travel, finance, tech, FDI – as well as arts and sports
• Support the execution of barter campaigns from concept to delivery; process contracts, organise creative, request media plans and provide post-campaign reports
• Produce support documents and materials to showcase marketing team activities and campaigns
• Coordinate advertising on in-house and barter platforms for CNBC and partner campaigns
• Organise CNBC studio events
• Assist with developing digital & social marketing strategy
• Support team with delivery of annual Davos WEF campaign
• Manage and publish content for internal Marketing and communications as needed
• Oversee relationship with email marketing platform provider and support the publication of internal newsletter
• Assist with the organisation of CNBC’s Client Entertainment Programme; produce invitations, coordinate RSVP’s, organise transport and distribute tickets
• Research CNBC merchandise and manage stock
• Work with Communications and PR team colleagues to ensure smooth delivery of campaigns and day to day running of the team
• Proven marketing and PR skills, with experience in events management, campaign delivery and partnerships
• Excellent all-round communicator, both written and verbal
• Production experience of marketing campaign assets
• Database management skills
• Understanding of digital marketing techniques and measurement
• Proficient in PowerPoint and Excel
• Good common sense, uses sound judgement to make decisions
• Proactive, enthusiastic, collaborative and diplomatic
• Creative thinker, ability to produce new ideas and solve problems
• Knowledge of CNBC competitive set desirable
• Interest in business and financial news and information a plus
• Basic understanding of the EMEA markets and media industry an advantage
• Computer literate (MS Office)
• Create and execute marketing campaigns to drive awareness and lead generation across multiple platforms and communication channels
• Using analytics tools (Web Analytics – Omniture, Eloqua, Social Media etc.) to track and analyse the delivery and performance of campaigns. Ensuring all engagement targets are met and findings communicated to stakeholders
• Working with Editorial teams to maximise marketing efforts on content
• Develop landing pages for hybrid online/offline campaigns, tracking and reporting online leads and performing continual optimisation and performance assessment
• Maximise online exposure by distributing relevant content across platforms and channels
• Stay aligned with industry best practise keeping abreast of latest practices, technology and principles
• Support the planning and execution of multi-channel (email, webinar, PR, video, social media) content-led marketing campaigns
• Execute digital set-up and management of campaigns using our marketing automation and CRM systems
• Analyse results of campaigns, and report back to the marketing team, providing recommendations for optimal performance based on results
• Creation of trigger campaigns as a result from data collected from downloadable content
• Support day-to-day marketing activities across the team on an ad-hoc basis
• Support the development, creation and maintenance of HTML emails and email programs,
• Manage the execution of all digital elements of the marketing mix to support the promotion of content
• Working with internal and external stakeholders to deliver campaigns in a timely, effective and innovative manner. This includes
• Working with global sales teams to develop a key understanding of our customers’ requirements
• Working with CRM and PR teams to increase the exposure of campaigns
• Managing third-party vendors to extend the reach of campaigns
• Hold a level 4 CIM (or equivalent) Marketing Qualification OR have a minimum of 4 year experience in a Marketing role within a competitive commercial environment. Experience in medical devices would be advantageous
• You have experience in presenting to Senior Leaders, Managers, Peers and Customers
• You have experience with MS Office (Word, Excel, PowerPoint), CRM systems and website database
• You have excellent verbal, written and organizational skills
• You are driven to deliver the highest quality standards to our (internal) clients
• You have an eye for detail without losing sight of the bigger picture
• You are a self-starter and can work individually or in a team
• You are solutions orientated, flexible and have a can-do attitude
• You have the perseverance and resilience to perform well under pressure
• Creation and delivery of marketing plans and initiatives for the Consumable division with desktop research, market intelligence and identification of opportunities
• Management of CRM database and E-Marketing Platform. Ensuring this data is kept up to date at all times and is stored and shared correctly
• Creation of E-Marketing and Print campaign plans relevant to product division and industry developments. Formatting content and graphics, collating database for the relevant customer segments, arranging printing and delivery
• Updating competitor database with data supplied by field Sales Teams and in house Sales Support Teams. Compiling, consolidating, formatting, and summarizing information gathered into graphs, presentations and reports
• Keep up to date with local and EU regulations and requirements for Infection Prevention and Control, Endoscope Reprocessing and Endoscopy
• Creating, updating and distributing relevant communication materials such as brochures, newsletters, infographics, factsheets, press releases, etc
• Maintain the UK website and App with relevant product content/images
• Take responsibility for organising events and congresses including, pre-congress marketing, conceptualization, invitation design, logistics and follow-up activities
• Support sales presentations by assembling quotations, proposals, videos, slide shows, demonstration and product capability booklets; compiling account and competitor analyses
• Carry out customer visits alongside field Sales Team to build relationships with KOL’s and gather VOC feedback
• Support the field Sales Team and in-house Sales Support Teams on day-to-day commercial operations
• Support the Marketing Manager in day-to-day marketing operations such as organisation of VOC activities, creation and delivery of Marketing presentations and portfolio management
• Project Management/Leadership skills:- proven track record of managing all aspects of large, complex marketing projects including strategy development, designing processes, delivering content and executing social media campaigns
• Proficiency to lead projects (360 campaign management):- Work with the marketing manager on implementing a core strategy for all channels and specifically executing a social strategy on ITVBe brand feeds across relevant social networks
• Exceptional brief writing skills
• Expertise in planning and developing ideas with ITV Creative or external agencies to media planning, through to delivery of the campaign across all audience touchpoints
• Competent knowledge of TV media planning and engagement planning to plan and deliver ambitious and cut through marketing
• A versatile self-starter:- ability to work on ones’ own initiative
• A Creative Mind:- Be Different, Think Different (outside the box)!
• Admirable communication skills
• Exceptional Presentation skills (PowerPoint)
• Relationship Management:- ability to build rapport and empathy with internal/external partners
• Results orientated:- possess the ability to complete projects/assignments to deadlines set
• Possess a real passion for Marketing and Brand management
• A strategic and lateral thinker!:- ability to plan, organise and present campaigns in a way that makes sense to non-technical people
• Maintain the POS finder and stocked items through the printers weekly
• Work with the store operations and marketing team to lead any development work and ensure it is implemented with appropriate colleague training and communications, this includes ensuring stores have planned time for all activity
• Ensure all bulletin communication for yours and the teams work is clear and produced on time
• Take briefs from relevant parties in order to provide detailed briefs for the in-house design and photography teams to produce artwork for POS
• Work alongside the ME and In-store tickets teams to understand latest initiatives and develop promotional solutions around new trials
• Perform POS audits on a regular basis
• Investigate new ways to display offers in cost effective yet impactful ways in store. Always think about store concepts and how best to implement POS
• Previous POS experience
• Knowledge of print processes
• Good interpersonal and communication skills and able to build relationships with external agencies and internal colleagues
• Strong organisational skills and appreciation of deadlines
• Ability to work as part of a team as well as individually using your own initiative
• Deliver international marketing campaign calendar and manage the International marketing matrix to ensure online travel campaigns drive increased online sales & revenue growth for ATO across International markets
• Increase the site look to book (LTB) ratio by ensuring on-site messaging up-to-date, accurate and aligns to the Cardmember promise
• Deliver against the Global Hotel Offer strategy, by ensuring that all offers are accurately and appropriately merchandised on our key home and landing pages and throughout the customer booking path
• Work to drive a seamless customer journey with robust, clear, accurate and relevant content to engage and convert
• Ensuring all activity, including traditional marketing, merchandised offers and content meets all local market regulatory & legal compliance
• Work with the greater ATO marketing and capabilities team, local markets and the vendor to ensure that onsite updates are managed smoothly and in a timely fashion
• Ensure that the onsite calendar of activity aligns all ATO central and local marketing plans for each site and each market (currently multiple pages on 47 sites, in 13 markets)
• Utilise onsite analytics to make informed recommendations for proposed site changes and optimisation
• Develop and maintain strong operational relationships with internal and external teams
• Ability to advise and influence stakeholders and teams not under direct control
• Strong communication skills and the ability to communicate credibly with internal & external partners and colleagues
• Ability to work on own initiative and in uncertain conditions – must be a ‘self-starter&#8217
• Be analytically minded with an excellent attention to detail
• Demonstrated experience of working with agencies
• Highly organized with effective time management skills
• Experience in devising and running online travel merchandising campaigns
• Experience of working with geographically/culturally diverse teams
• Must Have knowledge of content management systems
• Experience in International Online Travel Marketing
• Experience in managing global marketing campaigns across the 360 digital marketing mix
• Experience in Omniture tagging and analytics is essential
• Understanding of travel industry economics and profitability drivers
• Minimum of Bachelors degree in a marketing / business discipline and/or equivalent recognized marketing qualification such as Chartered Institute of Marketing Diploma
• Creating eDMS
• Keeping the event website up to date at all times
• Creating quality promotional materials for online and offline platforms
• Managing and updating the event database
• Sourcing for and liaising with relevant suppliers/ partners to implement campaigns
• Assisting in arranging contras with media partners/ trade organisations and on cross selling/ promotional opportunities
• Generating reports and analytics from various marketing platforms
• Performing ad-hoc research and assignments for the Marketing Manager and any other event related duties
• Degree qualification in Marketing / Public Relation/ Mass Communications
• Relevant experience in trade exhibitions or event marketing is preferred
• Excellent presentation and business writing and copywriting skills in English
• Knowledge on direct marketing and online marketing channels such as website marketing, email marketing, and
• Take responsibility for producing and communicating timely analysis of marketing performance (including weekly KPI analysis and communications)
• Build close relationships with the PPC, Affiliate and Display teams, to encourage open dialogue and helps continually inform the marketing plan
• Push agencies and digital teams to report concisely on their channels, enabling you to interpret the results for the weekly business KPI reports
• Use key insights and learnings to produce KPI report each week, working with all of the relevant teams to gain an understanding of performance, good and bad
• Develop messaging and creative tests across all channels
• Continually measure all channels and learn from them to help boost overall performance
• Manage the monthly press plans, continually looks to optimise and challenge when needed
• Demonstrate a full understanding of the commercials; brand, consideration, sales, revenue & ROI
• In collaboration with Digital and Effectiveness, manage and execute all digital comms
• Ensure the Green Flag content calendar is updated via Zoe and utilise weekly content meetings to update Social and PR teams
• Support the marketing manager in delivering all brand activation plans
• Drive calls, quotes and sales for Green Flag working closely with the marketing manager, and in partnership with media and creative agencies, to develop, execute and measure response-marketing plans
• Represent Green Flag on the monthly calls with operations. Getting feedback from customers and manage any marketing material off the back of it
• Responsible for ensuring all media is booked and on time and corresponding creative is compliant and approved by the business on time
• Work with the creative agency to ensure consistency across all creative whilst ensuring it’s customer centric and optimised to the relevant channel
• Maintain the Green Flag compliance logs on Tag and be responsible for getting re-approvals if creative is due to expire
• Influence and optimise messaging when opportunities arise
• Manage agencies to deliver an optimised Mayday annual plan through integrated comms.​
• Execute all Mayday comms and track performance against targets
• Raise PO’s when requested and manage GF PO tracker, updating marketing manager of costs on a monthly basis
• Manage old PO’s with the Buying Centre, ensuring they are closed once invoiced against
• Focus on costs, process improvements and/or efficiency to contribute to the profitability of DLG
• Reinforce the culture and core values of DLG through behaviours and actions
• Comply with the rules and requirements of the Financial Services Authority (FSA) and any other legal/regulatory/risk management frameworks. Develop self in order to maximise personal contribution to the role
• Strong stakeholder management skills
• A competitive salary, benchmarked against our competitors, which will grow as you do
• Pension 9% of your base salary, you can choose to contribute less or more than this, and anything you don’t wish to put in to your pension you can take as cash instead!
• Private medical insurance (anyone can choose this through our flexible benefits scheme, and managers receive this as standard)
• Attractive holiday entitlement
• 50% off our Home, Motor and Pet insurance
• Free Travel insurance
• Free Green Flag breakdown cover
• Flexible rewards including Life insurance, income protection, critical illness insurance, personal accident insurance
• Retail card, with discounts at big name retailers
• My Discounts - a discounts website for all our employees, with great discounts, cash back savings and offers across hundreds of brilliant high street brands, travel, tickets, gym memberships and much more
• Delivering multi-media campaigns
• Working with in-house creative and third party digital and media agencies
• Leading the way in new digital and social media campaigns
• Delivering post campaign planning reports including the ability to interpret digital data
• Budget management and ensuring the efficient use of resources
• Driving collaboration across organisational boundaries
• Managing critical stakeholder relationships
• Control the schedule and related marketing materials for each monthly campaign (online and offline) to build The Disney Store (TDS) as THE shopping destination
• Working collaboratively across different functions within the business including communication team, operation team, TDS e-commerce team and Japan merchandising & marketing team
• Effective communication with vendors to make sure the effective execution
• Assist marketing manager to develop new marketing initiatives to drive traffic and build affinity
• Run TDS social media accounts
• Support the day-to-day running of the department preparing monthly and weekly reports
• Collect data and track the performance of different marketing activities
• Follow marketing manager’s guide and provide assistance on different marketing related projects
• Provide equivalent support to other territories as needed
• Related experience in consumer marketing for over 2-3 years
• Familiar in using research, data and consumer insights to define marketing strategy
• Professional certification –Fluent in English
• Bachelor’s degree, preferably in Marketing, Advertising or Business
• Good understanding of marketing strategic planning
• Experience in event management
• Good communication, presentation and influencing skills
• Proficiency in Microsoft Office Professional Suite
• A minimum of 2 years + experience in a previous marketing communications role
• A passion for writing and turning complex language in to meaningful messages
• An ability to create, interpret and validate and communications briefs
• The capability to gain and use insight to recommend solutions and craft communications messages
• An aptitude to learn new systems and work within set processes. - Experience of creating emails within a system like ExactTarget, Adobe and other digital platforms would be beneficial
• Excellent grammar, accuracy and attention to detail
• The ability to think ahead and take planned action, rather than waiting for things to happen or for issues to reoccur
• Coordinating 360° media and communication campaigns (TV, Radio, OOH, Digital) on both bought and owned media
• Planning & coordinating internally and with third parties, campaigns & event activations while ensuring on-schedule material deliveries
• Writing creative briefs and checking creative assets development and deliveries
• Monitoring, reviewing and reporting on all marketing activities and results (according to media planning or marketing plan agreed)
• Proactively establish and maintain effective working team relationships with all support departments and Central Team to ensure successful franchise & program visibility across the African continent
• Collaborate and liaise with consumer product marketing and public relations teams to create synergies and support Turner’s key franchises visibility (retail partnership; competition; POS activation…)
• Contribute to create relevant and engaging case studies to develop local strategic partnerships to expand Turner’s brands visibility towards current or new trade partners
• Partner with the sales/distribution team to develop B2B communication and sales material including case studies, recap decks, channels demo reel and trade fair branding
• Partner with the digital producer to implement efficient digital bought media campaign
• Relevant Marketing/advertising experience required
• Fluent in English (mother tongue if possible) and French
• Digital Experience including knowledge of social platforms such as Facebook, Twitter, Instagram, Snapchat, YouTube
• Knowledge and passion for the Turner’s brands (incl : Boomerang, Cartoon Network, Boing, TCM, Toonami)
• Initiative and leadership
• Well organized (details matter)
• Creative self-starter (challenge the status quo)
• Proficient in Word, Excel, Outlook and PowerPoint
• Maintain and update marketing assets, content driven campaigns and renewal offers
• Produce high quality copy and creative for all communications
• Manage suppliers: fulfillment bureau, online bureau, telemarketing agencies, creative agencies, mailing house etc
• Work closely with the Customer Operations team to optimise customer processes
• Upsell and cross sell promotions across The Economist Group’s portfolio of titles
• Copywriting for the broad range of marketing collateral
• Providing input to the creative design of such materials within Capita brand guidelines
• Order of print supplies as required
• Maintaining relationships with external suppliers
• Maintain up to date client lists and monitor contact points
• Update and maintain social media channels
• Carry out logistics planning for marketing events such as client greeting events
• Maintain a record of marketing spend & revenue generated
• Manage the marketing calendar and diaries
• Management of external supplies
• Strong marketing experience
• CIM qualification is desirable
• Employee benefits/financial services/professional services sector experience is desirable
• Educated to degree level in Business related discipline, ideally a Marketing specialism would be preferred
• The ability to work to tight deadlines while keeping a cool head
• Strong communication and interpersonal skills, and able to clearly articulate business requests with agencies as well as manage a diverse network of internal stakeholders
• Ability to effectively analyse data to identify causes of campaign performance drivers. The candidate should be comfortable with working with raw data to create campaign analysis and insight when required
• Undergraduate degree in marketing / business or related areas
• At least 2 years experience within FMCG/OTC/Consumer Goods industry, with proven track record of achievements
• Ideal if experienced in artwork development or involved in packaging change project
• Sensitive to the healthcare market/compliance requirement
• Must have demonstrated analytical skill and strong in number
• Proven collaborator, team player and alliance building oriented
• Support the marketing manager to deliver advertiser-facing lead generation campaigns using email, digital advertising and other channels as appropriate
• Build relationships across the business – notably with design, CRM, customer services and sales colleagues – to ensure that all campaigns are scheduled and delivered on time and that leads are followed-up on promptly
• Working with the marketing manager to create content that drives lead nurturing and lead generation efforts
• Working with the marketing manager, inform the further development of the commercial lead generation strategy and process
• Plan and deliver lead generation campaigns to support advertising revenue for exec-appointments.com and event and course revenue from the Non Executive Directors’ Club (working closely with sales heads)
• Plan and deliver multi-channel digital B2C campaigns to drive high-quality, relevant candidate traffic to exec-appointments.com and adapt these campaigns to ensure that the candidates being driven to the site match the jobs posted
• Work with the marketing manager and head of advertising sales to provide all required sales tools, media kit, lead generation, client communications, up-to-date site and audience stats
• Provide marketing support to aid advertising sales efforts, such as the creation of sales sheets, support with events / trade shows and changes to the rate card and media kit
• Eindverantwoordelijk voor de kwaliteit, de deadlines, de oplevering, aansturen freelancers en centrale schakel van VICE voor eigen mediamerken en commerciële productietrajecten
• Promoten en programmeren van events van VICE Media
• Projectmanagement en uitvoerend verantwoordelijk voor alle Partnerships
• Thema campagnes verzinnen ten behoeve van de merkbekendheid en traffic van VICE
• Het benaderen en onderhandelen met netwerk, zorgen voor de beste prijs/kwaliteit verhouding
• Responsibility for maintaining the relevant sections of the website with relevant, up to date content via a CMS system
• Work with senior marketing leaders and in house digital team to oversee and manage paid search, online display and social media relevant franchise campaigns
• Working with in house content team and PR agency to identify relevant news, blog and video opportunities across relevant franchise dealers to improve search engine optimisation and brand consideration
• Work closely on a day to day basis with Marketing Leader to ensure campaigns are aligned to national campaign messages and providing support in marketing meetings with operational teams
• Be able to communicate effectively with regional Operations and dealership teams to provide marketing media and creative recommendations and support based on business objectives
• Undertake relevant market research as required each quarter and put forward suggestions to ensure franchise sales propositions are highly competitive / market leading
• Implement and communicate franchise group marketing plans, meeting manufacturer requirements and ensuring activity is aligned to agreed marketing budgets and is not exceeded
• Follow briefing process to work closely with in house graphic design team to generate artwork, adhering to franchise manufacturer marketing guidelines and standards
• Implement multi- channel integrated campaigns and leverage effectiveness utilising findings from relevant sources (e.g. via customer insights, google analytics, market penetration / analysis tools from the manufacturer and subscriber/engagement levels)
• Implement best practices shared from other Marketing Leaders, testing new media technologies, and sharing learnings
• Develop effective working relationships with marketing, design and operations teams
• Develop effective relationships with Marketing Assistant(s) to share learning's and ensure campaigns are delivered to agreed timescales
• Work cross functionality with legal team to ensure all marketing activity is compliant with latest guidelines and advice given
• Experience within retail marketing / similar fast paced industry
• You must be a team player
• Strong communication skills – shows confidence in communication with a range of stakeholders and has an ability to work cross functionality
• Basic understanding of digital marketing landscape with a willingness to learn
• Organised with the ability to multi-task and manage time effectively, often under pressure
• Tenacious – you will have an eye for detail and strive for excellence in campaign delivery
• Demonstrable understanding of automotive retail (preferred)
• Energetic, pro-active with a positive ‘can – do’ attitude approach to change
• Experience of delivering multi- channel campaigns and controlling budgets would be preferred
• Great Pay! We are Living Wage Employer and proud of it
• We`ve earned an award for "Investors in People - Gold", so you`ll be working for an employer who really cares about you and your career
• Take time to relax with 25 days` holiday plus bank holidays
• An annual bonus to reward you for all your hard work
• Enjoy amazing discounts at certain restaurants, retailers and entertainment venues
• And most importantly, you`ll be working within a fun, passionate and vibrant team
• Assist in the implementation of the annual marketing calendar
• Manage cross functional teams and external agencies to ensure effective and timely briefing of activity to ensure campaigns are delivered on time and leveraged in a multi-channel environment
• Work with the online team to ensure marketing activity is activated on the website
• Work with Commercial and suppliers support new product and service launches
• Manage and coordinate national and regional events e.g. Education events
• Previous marketing experience – ideally in the B2B market
• Good working knowledge of Word, Excel and PowerPoint
• Good presentation and communication skills
• Good stakeholder management experience
• Problem solving and organizational abilities
• Diploma or Vocational Certificate in Sales & Marketing, Hotel Management, Business Administration, or related field preferred
• 1 year related experience or an equivalent combination of education and experience
• By ensuring problem solving behavior is part of daily life
• Prioritising projects based on importance and urgency
• Communicating openly and clearly with other team members
• Results orientated self-starter who is capable of communicating and working at the highest level of both Mylan and its key European customers
• Graduate education or 5 years’ experience in the Pharma industry
• High level of analytical and administrative acumen
• Able to demonstrate skills at working with a team approach and to draw on experiences of others to drive the business
• Work closely with the commercial marketing manager to implement product focused multi-channel marketing campaigns, aimed at both client and agency audiences
• Implement and manage the logistics of regular client-facing commercial events in EMEA, these include research briefings, editorial-led political briefings and client entertainment linked to key media or vertical events
• Manage the sign off process for contra contracts for the commercial marketing team, this includes working closely with finance to monitoring the fulfilment of the contract and effective account management of multiple contra clients
• Develop an events plan and execute the logistics for our 2 (Cannes, Ad Week) key global partnerships across the year. This includes providing support to the commercial manager and the communications team regarding speaking slots. Ensuring all aspects of the partnership are fully utilised, including passes and special event tickets are distributed across the commercial department. Ensure all partnership deadlines are fulfilled, and that FT assets are provided. Manage invites for client events and ensure attendee targets are met
• In line with our awards strategy manage the submissions process for the commercial department, this will include working independently or with the assistance of our external PR agency. Coordinating key relevant stakeholders for input, gathering relevant detail and data points, proofreading and managing sign off process for completed entries
• Lead on business-as-usual updates to the media kit and ensuring new products and services are represented in a timely and appropriate fashion. Oversee annual updates to both the PDF and media kit versions of the rate card for all currencies
• Work closely with our in house design create new or amend existing marketing collateral. Oversee the use of the FT logo within the commercial team and ensure the right logos and brand creative are used and the brand guidelines are adhered to
• Manage the coordination of the client facing marketing newsletters, liaise with commercial, communications and other relevant teams to gather stories for the quarterly industry newsletters
• Plan and execute marketing activities to drive market shares & achieve sales target
• Perform marketing administrative tasks and ad-hoc projects as assigned
• Product information update
• Competitors activities monitoring - pricing, promotions, new products launch, advertising, distribution monitoring and reporting
• Monthly invoice and accrual processing
• Liaise with advertising agencies & production house for advertisement production
• Assist in vendor negotiation and selection to control advertising expenditure
• Packaging preparation with design house & Vendor -- design, bilingual labelling design, packaging revamp
• ATL materials preparation with design house -- print / magazine advertising, outdoor & online advertising
• Coordination with media house on different advertising tools & expenditure involved
• Degree or Diploma in Marketing or Business Administration
• 1 year of Marketing experience (Fresh Grad is also welcome)
• Proficient in MS Word, Excel & Powerpoint
• Good in spoken and written in both English and Chinese (Cantonese & Putonghua)
• A proven track record of campaign management experience and knowledge of TV production and TV media planning
• Proficiency managing all aspects of large, complex marketing projects including strategy development, working with creative teams, delivering content and executing social media campaigns
• Excellent knowledge of social media esp Facebook, Instagram, Twitter and YouTube with demonstrable campaigns that have built value and audiences and experience in delivering paid social campaigns
• A strong background in TV and passion for content, particularly youth focused programming
• Demonstrable experience working with third party agencies and creative teams to manage projects and deliver on-time and on budget
• A versatile self-starter: Ability to work independently and use own initiative
• Creativity: Strong creative judgement and ability to think differently
• A strategic and lateral thinker: Ability to plan, organise and present campaigns in a way that makes sense to non-technical people
• Ability to remain calm under pressure, often working to tight deadlines
• Be passionate and love what you do: we love our brand and its content and want you to too!
• Strong stakeholder management: Ability to effectively communicate, understand their needs and deliver solutions quickly
• Exceptional Presentation skills
• Relationship Management: Ability to build rapport and empathy with internal/external partners
• Team Player: Works well as part of a dynamic and supportive team
• A confident and articulate marketer with experience of digital channels
• Experience of planning and executing integrated marketing campaigns to grow products and services globally
• Excellent stakeholder management is essential, as are confident communication skills
• Experience of cross-team collaboration is key. Confident working with teams from other functions, e.g. sales, in order to align activity, recognize opportunities, and deliver against business objectives
• Occasional travel to industry events
• Able to work with multiple locations across times zones, requiring flexible working hours to accommodate conference calls when needed
• Good understanding of the digital marketing tool-kit
• Experience of stakeholder management across different departments and geographies
• Ability to leverage technology including marketing automation, social networks, web analytics and business intelligence (reporting and analysis tools)
• Comfortable working with the sales department and other key stakeholders and teams
• Ability to work collaboratively with a global team
• B2B marketing experience (direct, hands-on experience of managing and carrying out tactical elements)
• Creation of strategic marketing plans, including effective communications approach and mix of marketing channels for B2B lead generation
• Excellent copywriting skills – email marketing copy, press releases, announcements
• Digital experience including search marketing and social media
• Reporting and tracking of marketing ROI and KPIs
• Experience of technologies such as Salesforce, Eloqua, ExactTarget, Adobe Analytics would be beneficial
• Be the direct link between the client trading & marketing teams and with the INWK Design team in the preparation of data linked to the final confirmed promotional offers for handbill and POS materials
• Data preparation: Taking raw data from the trading sources, reconfiguration, reformatting into workable excel or csv formats for the INWK Design team
• Drive consistency: Application of common offer language in line with previously approved terms and descriptors
• Proofing of data: Checking and validating raw data and savings calculations
• Briefing INWK Design team and INWK Account Management team and act with the liaison between agency and client
• Proofing of creative: Checking artwork proofs output by INWK Design team to confirm that approved data has been correctly represented and passing onwards to Trading and Marketing functions for proof reading
• Team player: following direction and training from the client stakeholders
• Reporting and tracking to identify the extent of changes for each promotional cycle and identify ways to increase efficiencies / productivity
• Take ownership of the local site and Seatwave brand in the market(s), working with the wider team of specialists to deliver against traffic and sales targets, working to an agreed ROI
• Execute tactical promotions throughout the year to elevate the Seatwave brand and drive conversion for targeted events
• Manage merchandising on the site and across our marketing channels to ensure we maximize sales potential from new and expiring events
• Work with line Manager to develop partnerships and inventory suppliers in market (e.g. promoters, sports teams). Ensure the continual optimisation of those partnerships over their term
• Work with the in-house PR team and local Ticketmaster businesses to deal with reactive PR issues and utilize proactive messaging to promote the Seatwave brand and amplify tactical campaigns
• Manage the lifecycle of events within designated market to ensure the marketing team and wider business are aware of events that require focus at onsale, throughout lifecycle and at expiry
• Oversee all copy and content generation on the site to ensure it is accurate and engaging in local language
• Through local market knowledge and web based research, work with the Event Programming team to ensure we have a wide range of events on the site and as much information as early as possible about any given event
• Broadcast marketing emails for the markets delivering high quality content at agreed frequency to build retention
• Develop the relationship with the Ticketmaster primary marketing and Client Account Management team in the markets to deliver against marketing commitments
• Work with the specialist PPC team to balance traffic and ROI from campaigns in the Netherlands and Spain
• Work with the CS team to address customer service issues in the NL and/or ES markets with particular reference to issues on social media
• Fluency in English and Dutch is a requirement
• Experience of working in the live entertainment industry desirable
• Creative in use of design and copy
• Experience of brand management
• Excellent Microsoft Office Skills, in particular advanced Excel
• First hand experience of building and developing relationships
• A can-do attitude, entrepreneurial and driven to make a success of their market
• Ideally educated to degree level or have a professional marketing qualification
• Minimum of 2-4 years’ experience working within marketing
• Experience of working with agencies and multi-media through the line campaigns
• Ability to work in multi-disciplined/cross functional teams
• Ability to build close relationships with internal and external customers and departments
• Strong analytical skills and be commercially competent
• Ability to understand key levers of the P&L
• 2+ years demonstrated experience in marketing, preferably in Events
• Experience implementing best in class marketing strategies
• Social and digital media experience
• Experience in online and database marketing
• Understanding of search marketing
• Experience across communications platforms
• Proven ability to work on multiple projects in a fast paced environment
• The ability to effectively and productively manage internal and external stakeholder relationships
• An understanding of the competitive landscape of Events
• Evaluates new marketing opportunities for the hotel
• Support on making sure the property is represented on all quality internet sites that have the potential of providing business
• Works closely with Marketing, Communications and Public Relations Manager on building relationship with respective Convention Bureaus and Chambers of Tourism
• Assists in hotel coordination of rooms, food and beverage, and spa, promotions
• Provide support in developing leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy
• Maintains, updates, and works with eCommmerce team in the management of all web sites
• Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings
• Support with development of brochure and hotel collateral materials
• Participates in all hotel imaging work (e.g., signage)
• Uses and interprets all reporting necessary for sound marketing recommendation
• Reviews and provides analysis on all website and email campaign tracking, for the property site as well as corporate email campaign results and Marriott.com property report
• Provides support in developing strategic marketing plan for property, includes group, leisure and local efforts
• Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.)
• Ensures that the property is following all corporate marketing guidelines
• Ensures consistency in the Lapita voice on all guest touch points and marketing communications, not only following corporate graphic standards, but also on behalf of Lapita, Dubai Parks and Resorts, Autograph Collection Hotels
• Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning
• Tracks ROI of all marketing initiatives, including online, direct mail and print advertising
• Provides support to Marketing, Communications and Public Relations Manager on tracking of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding
• Works with the Marketing, Communications and Public Relations Manager to plan and supervise all photo shoots, developing shot list while keeping goals of property and brand image in mind
• Provide assistance on daily social media posts/tweets to all applicable social media outlets, other duties include coordinating the social media marketing calendar with online activity with Marketing, Communications and Public Relations Manager. Supporting on the tracking of social media influence measurements by understanding, interpreting and communicating via a report, partnering with other departments to ensure proper online messaging and relevancy, ensuring consistency of messages across multiple networks are in line with the brand
• Degree from an accredited university in Marketing, Business Administration, Hotel Management, or related major
• 2 years’ experience in a marketing and public relations position
• Previous experience working within a hotel or similar environment preferred
• Experience of GCC countries is desirable but not essential
• Fluent Arabic both oral and written is desirable but not essential
• Marriott experience is desirable but not essential
• Experience with design programs including Illustrator, Photoshop and InDesign preferred
• Diploma or Degree in Marketing or Business Studies
• At least 2 years experience in related field (ie FMCG)
• Team player, proactive, resourceful and results oriented
• Attract guests/customers to our Marketing promotion and book them for sales tours of our Hilton Timeshare at Sales Galleries in Japan/Korean
• Fluency in written/verbal skill in Japanese OR Korean language is required for this position
• Former work experience in marketing or sales environment

Related Job Titles

• Career Blog

Marketing Executive Resume: Sample, Guide, and Pro Tips

As a marketing executive, your role is to oversee all marketing initiatives within your company. You are responsible for creating and implementing marketing strategies that drive revenue and increase brand awareness. If you are looking to advance in your career or land a new marketing executive role, having a well-crafted resume is crucial. In this article, we will provide you with a guide to creating an outstanding marketing executive resume.

Importance of a Well-Crafted Marketing Executive Resume

In today’s job market, having a unique and robust marketing executive resume is essential. Your resume must effectively communicate your skills, experience, and achievements. A poorly crafted resume may lead to rejection or failing to secure an interview. Therefore, it is imperative to take the time to create a marketing executive resume that stands out.

Key Elements to Include in Your Marketing Executive Resume

Crafting an effective marketing executive resume is all about presenting your professional experience, academic credentials, and core competencies in a strategic format. To ensure that your resume stands out among the sea of applicants, it is crucial to include the following key elements in the correct order:

Order of Information

Your resume should follow a clear and easy-to-read format that highlights your most relevant experience and expertise. Your resume’s order of information should be as follows:

• Contact Information

Executive Summary Section

Professional experience section, education section, core competencies section.

This format makes your resume easy to navigate and aligns with hiring managers’ expectations.

Contact Information Section

Your contact information section should contain your full name, email address, phone number, and any relevant social media profiles or website URLs. Don’t forget to use a professional email address.

The executive summary section is your opportunity to provide a brief and captivating overview of your abilities, experience, and achievements. Keep this section concise and tailored to the job you are applying for.

The professional experience section is where you’ll detail your relevant work experience. Begin by listing your previous roles in reverse chronological order, starting with your most recent position. Provide brief and concise explanations of your responsibilities and accomplishments in each role.

In this section, list your academic qualifications, including your college or university degrees, relevant certifications, and any other post-secondary education. It’s important to note the date you obtained each qualification, as well as any notable honors or awards that you earned.

In the core competencies section, highlight your key areas of expertise that make you a strong candidate for the role. These can include technical skills, industry knowledge, and soft skills.

Including these key elements in your marketing executive resume will help you stand out from other applicants and present your qualifications in the best possible light. Make sure to present your unique value proposition persuasively and with precision. Happy job hunting!

Marketing Executive Resume Sample

As an experienced copywriter and subject matter expert, I understand the importance of having an effective resume, especially when it comes to marketing executive positions. In this section, I will provide a full sample resume of a marketing executive and break down each section of the resume to explain why it is effective.

Full sample resume of a marketing executive

Mark Johnson

Marketing Executive

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/markjohnson

Results-driven marketing executive with a proven track record of developing and executing strategic marketing initiatives. Strong leadership skills with the ability to lead cross-functional teams and drive revenue growth. Expertise in developing and implementing comprehensive marketing strategies, brand management, and market analysis.

Professional Experience

Marketing Executive   ABC Corporation, Anytown   June 20XX – Present

• Develop and implement strategic marketing plans to drive brand awareness and increase market share.
• Manage a team of marketing professionals to ensure successful execution of marketing initiatives.
• Conduct market research and competitor analysis to identify market trends and opportunities for growth.
• Collaborate with the sales team to develop and implement lead generation and customer acquisition strategies.
• Oversee the creation and execution of marketing campaigns across multiple channels, including digital, print, and events.
• Monitor and analyze marketing performance metrics to measure the effectiveness of marketing campaigns and make data-driven recommendations for improvements.
• Manage marketing budgets and allocate resources effectively to maximize ROI.

Senior Marketing Specialist   XYZ Company, Cityville   January 20XX – May 20XX

• Led the development and execution of integrated marketing campaigns, resulting in a 25% increase in lead generation and a 20% growth in revenue.
• Managed the company’s social media presence, including content creation, community management, and social advertising.
• Coordinated the production of marketing collateral, such as brochures, presentations, and sales materials.
• Conducted market research and analysis to identify new market opportunities and provide insights for product development.
• Collaborated with cross-functional teams to launch new products and services, including market positioning and go-to-market strategies.

Master of Business Administration (MBA)   University of XYZ, Anytown   May 20XX

Bachelor of Science in Marketing   University of XYZ, Anytown   May 20XX

• Strategic planning
• Brand management
• Market research and analysis
• Campaign management
• Team leadership and management
• Digital marketing (SEO, SEM, social media)
• Budget management

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification
• Project Management Professional (PMP) Certification

Additional Information

• Fluent in English and Spanish
• Strong presentation and communication skills
• Exceptional problem-solving and analytical abilities
• Proven ability to work in fast-paced environments and meet tight deadlines
• Member of the American Marketing Association (AMA)

Guide to Writing a Marketing Executive Resume

When it comes to writing a marketing executive resume, there are several key elements that should be included to ensure that it stands out to potential employers. Here are some tips for crafting a winning marketing executive resume:

Research and Analysis

Before starting to craft your resume, you need to do some research on the company and the job you’re applying for. This will help you tailor your resume to the specific needs of the employer, and make it stand out as a potential fit for the company.

Tailoring your resume to the job description

One of the most important things you can do when crafting your marketing executive resume is to tailor it to the job description. This means highlighting the skills and experience that match the specific requirements of the position, and communicating how you can add value to the company.

Writing effective bullet points

Bullet points are a great way to communicate your achievements and responsibilities in a concise and impactful way. When writing bullet points, focus on specific achievements and use numbers and quantifiable results whenever possible to help illustrate your impact.

Using power words and action verbs

Power words and action verbs can go a long way in making your marketing executive resume stand out. Emphasize your accomplishments by using words like “executed,” “implemented,” “increased,” and “launched,” among others.

Quantifying your achievements

Quantifying your achievements is essential to demonstrating your impact in a marketing executive role. Use numbers whenever possible, and be specific about the results you achieved.

By following these tips and focusing on the most important elements of your experience and accomplishments, you can create a winning marketing executive resume that is tailored to the needs of potential employers.

Pro Tips for Creating a Standout Marketing Executive Resume

If you want to land your dream job as a Marketing Executive, your resume needs to stand out. Here are some tips to help you create a standout Marketing Executive resume:

Customizing your resume for the position

One of the most important things you can do to create a standout resume is to customize it for the position you’re applying for. This means tailoring your resume to highlight the skills and experiences that are most relevant to the job.

Making your resume visually appealing and easy to read

Your resume should be visually appealing and easy to read. This means using fonts that are easy to read and formatting your text in a way that’s easy on the eyes. You should also use bullet points to break up large chunks of text and make your resume more scannable.

Using keywords to make it past applicant tracking systems

Many companies use applicant tracking systems to screen resumes before they even reach a human reviewer. To make sure your resume makes it past these systems, you should include keywords that are relevant to the job you’re applying for. This means using language from the job description and making sure your skills and experiences align with the requirements of the position.

Including relevant certifications or additional education

If you have relevant certifications or additional education that is relevant to the job you’re applying for, you should include them on your resume. This can help demonstrate your knowledge and expertise in the field and make you a more attractive candidate to potential employers.

Including links to professional social media profiles or personal websites

Finally, including links to your professional social media profiles or personal websites can be a great way to demonstrate your professionalism and show that you’re engaged in the industry. Just make sure that the content on these sites is professional and relevant to the job you’re applying for.

By following these pro tips, you can create a standout Marketing Executive resume that helps you land your dream job. Good luck!

Common Mistakes to Avoid on Your Marketing Executive Resume

When it comes to crafting your marketing executive resume, be sure to avoid these common mistakes that could cost you the job:

1. Making careless errors or typos

This may seem obvious, but even one mistake on your resume can be enough for a hiring manager to move on to the next candidate. Double check your spelling, grammar, and formatting to ensure a polished and professional impression.

2. Including irrelevant experience or skills

While it may be tempting to list all of your past jobs and accomplishments, make sure that the experience you highlight is relevant to the position you are applying for. Focus on the skills and achievements that align with the job description.

3. Failure to quantify your achievements

Don’t just list your accomplishments, be sure to provide specific numbers or statistics that demonstrate the impact of your work. This not only adds credibility to your achievements, but also gives the hiring manager a clearer idea of what you can bring to the table.

4. Using too much jargon or acronyms

While you may be highly knowledgeable about marketing and branding, be sure to avoid using industry-specific jargon or acronyms that may not be familiar to the hiring manager. Use clear and concise language that is easy for anyone to understand.

5. Making your resume too long or too short

While there is no magic number for the ideal length of a marketing executive resume, aim for a one to two page document that adequately summarizes your experience and achievements. Avoid lengthy paragraphs or excessive detail, while also making sure not to leave out any important information.

Marketing Executive Resume Example

This section will provide an example of a marketing executive resume tailored to a specific job description. We will also break down the example resume and explain why it is effective.

Example Resume

Name:  John Smith  Email:   [email protected]   Phone:  (555) 555-5555  LinkedIn:  linkedin.com/in/johnsmith

I am a strategic marketing executive with over 10 years of experience in developing and executing successful marketing campaigns. I am passionate about identifying market trends, analyzing customer behavior, and developing marketing strategies that drive revenue growth. As a collaborative leader, I have a track record of building and motivating high-performing marketing teams.

Marketing Director  ABC Company Inc. | New York, NY | May 2017 – Present

• Develop and implement comprehensive marketing plans that increase brand awareness and drive revenue growth
• Manage a team of five marketing professionals and oversee all marketing initiatives including social media, email marketing, and advertising
• Collaborate with cross-functional teams, including sales, product, and design, to develop and execute integrated marketing campaigns
• Analyze campaign data and provide insights to optimize future marketing efforts
• Increase website traffic by 25% and revenue by 15% in the first year of employment

Senior Marketing Manager  XYZ Corporation | Los Angeles, CA | July 2012 – April 2017

• Led the development and execution of integrated marketing campaigns for a portfolio of products, resulting in a 20% increase in sales
• Analyzed market trends and customer behavior to identify opportunities for new product development
• Managed a team of three marketing professionals and provided strategic direction to achieve marketing goals
• Collaborated with external agencies to create engaging content for digital and print marketing campaigns

Breakdown and Explanation

This example resume stands out because it is tailored to a specific job description. The candidate’s summary highlights their relevant skills and experience, including their ability to develop comprehensive marketing plans, analyze market trends, and collaborate with cross-functional teams.

In addition, the professional experience section clearly demonstrates the candidate’s ability to achieve results in their previous roles. They provide specific examples of revenue growth and website traffic increase, which shows their impact on the organizations they worked for.

The candidate’s use of strong action verbs, such as “develop,” “implement,” “manage,” and “analyze,” also make the resume effective. These verbs demonstrate the candidate’s ability to take initiative and lead projects.

This example resume effectively showcases the candidate’s relevant experience and achievements, and demonstrates their ability to meet the requirements of a specific job description.

Best Practices for Submitting Your Marketing Executive Resume

As a marketing executive, presenting yourself in the best light possible is crucial to landing your next big opportunity. Follow these best practices to ensure that your resume stands out:

Formatting and saving your resume in the correct file type

Make sure that your resume is easy to read and visually appealing. Use a clean and professional font, and make sure that your layout is well-organized. Additionally, it’s important to save your resume in the correct file type. Always save your document as a PDF file, as this format ensures that your formatting stays consistent when viewed on different devices.

Customizing your resume for different submission channels

Different companies and job postings may require different information or formatting preferences. Take the time to read through each job description and tailor your resume to reflect the qualifications and qualities that are most important for that particular role. For example, you may want to emphasize different areas of expertise or highlight specific accomplishments depending on the company or industry.

Including a cover letter as needed

While not always required, a cover letter can help you stand out and demonstrate your enthusiasm for the company and role you’re applying for. Tailor your cover letter to reflect the job posting and company culture, and make sure that it’s well-written, concise, and free of errors.

Following up on your submission

After submitting your resume, it’s important to follow up with the company to demonstrate your interest and enthusiasm for the role. Send a personalized email or message to the hiring manager or recruiter to express your interest and ask for an update on the status of your application. This shows that you’re proactive and invested in the position. Keep in mind that you may need to follow up more than once, but always remain professional and courteous in your communication.

Following these best practices can help you stand out from the competition and land your dream role as a marketing executive.

Resume Review Checklist

If you’re a marketing executive looking to revamp your resume, you’ll want to make sure you’re presenting yourself in the best possible light. Here’s a step-by-step guide to reviewing your own resume, along with a list of common mistakes and tips for getting feedback from others.

Step-by-Step Guide for Reviewing Your Own Resume

Before you start applying to new positions, it’s important to take a thorough look at your own resume. Follow these steps to give your marketing executive resume a critical review:

Start with a clean slate. Open up a new document and copy and paste your current resume into it. This will give you a fresh canvas to work from.

Review your work history. Make sure your work history is accurate and up-to-date. Double-check dates of employment, job titles, and descriptions of each position you’ve held.

Check your education section. Verify that your education details are accurate and complete.

Look at the layout. Ensure that your resume is well-organized and visually appealing. Make sure that your resume flows well and that it’s easy to read.

Proofread. Carefully read through your resume for spelling and grammar errors. Correct any mistakes.

Here are a few common mistakes to watch out for as you review your own resume:

• Grammatical errors or spelling mistakes
• Inconsistent formatting or font choices
• Overuse of jargon or technical language
• Long blocks of text or overly-busy design
• Missing or inaccurate information

Tips for Getting Feedback from Others

Once you’ve reviewed your own resume, it’s helpful to get feedback from others. Here are some tips for soliciting feedback from people you trust:

Reach out to colleagues. Ask former colleagues for their thoughts on your resume. They may be able to offer insights and perspective that you hadn’t considered.

Find a mentor. If you have a mentor, ask for their feedback on your resume. Their experience in the industry may be very valuable as you refine your marketing executive resume.

Use a professional service. You can also get feedback from a professional resume review service. They can provide an objective critique of your resume and give you specific recommendations for improvement.

A well-crafted marketing executive resume can make a significant difference in your job search. Use this checklist to ensure that your resume is accurate, well-organized, and visually appealing. And don’t be afraid to get feedback from others as you continue to refine your brand.

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Marketing Executive Job Description [Updated for 2024]

In the era of digital marketing, the role of a marketing executive has become crucially important.

As the marketing landscape continues to evolve, there’s an increasing demand for skilled professionals who can navigate, enhance, and protect our marketing strategies.

So, let’s dig a little deeper: What’s truly expected from a marketing executive?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager crafting the perfect job specification,
• Or just curious about the intricacies of marketing management,

You’ve come to the right place.

Today, we present a customizable marketing executive job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

Marketing Executive Duties and Responsibilities

Marketing Executives play a vital role in increasing brand awareness and sales by developing and executing marketing campaigns.

They use a variety of strategies and tools to reach the audience and are responsible for several aspects of a campaign.

Their duties and responsibilities include:

• Conducting market research to identify new business opportunities and understanding consumer preferences
• Planning and executing marketing campaigns aimed at lead generation and brand building
• Creating and implementing strategies to promote the company’s products or services
• Working with the sales team to develop pricing strategies to maximize profits and market share
• Monitoring and analyzing the effectiveness of marketing initiatives and campaigns
• Preparing and presenting reports on marketing activities to senior management
• Managing the production of promotional materials and marketing collateral
• Organizing and attending events such as conferences, seminars, receptions, and exhibitions
• Collaborating with external agencies and vendors as needed
• Keeping up-to-date with industry trends, competitors, and marketing tools

Marketing Executive Job Description Template

We are seeking a talented Marketing Executive to oversee our company’s marketing campaigns both internally and externally.

The ideal candidate will play a crucial role in developing and implementing the most effective marketing strategies to strengthen the company’s market presence and boost its provided services or products.

The Marketing Executive should have a passion for marketing, excellent understanding of market trends and the ability to set targets and meet them in due time.

Responsibilities

• Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
• Supervise the department and provide guidance and feedback to other marketing professionals
• Produce ideas for promotional events or activities and organize them efficiently
• Monitor progress and submit performance reports
• Conduct general market research to keep abreast of trends and competitor’s marketing movements
• Control budgets and allocate resources amongst projects
• Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships

Qualifications

• Proven experience as a Marketing Executive or similar role
• Good understanding of market research techniques, data analysis and statistics methods
• Proficient in MS Office and marketing software (e.g. CRM)
• Familiarity with social media and web analytics (e.g. WebTrends)
• Excellent communication and people skills
• Strong organizational and time-management abilities
• Creativity and commercial awareness
• BSc/BA in marketing, business administration or relevant field
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

Additional Information

• Job Title: Marketing Executive
• Work Environment: Office setting with options for remote work. Some travel may be required for industry events and client meetings.
• Reporting Structure: Reports to the Marketing Manager or Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $65,000 minimum to $105,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Marketing Executive Do?

Marketing Executives typically work for companies across a range of sectors, either as part of an internal marketing team or within a marketing agency.

Their role is crucial in promoting the company’s products or services.

They are responsible for developing and overseeing marketing campaigns to promote products and services.

This might involve creative tasks such as designing marketing materials, or more analytical tasks such as carrying out market research to understand customer trends and behaviors.

Marketing Executives often work closely with other professionals, including copywriters, designers, and digital marketing specialists, to create engaging advertising campaigns.

They will also coordinate with sales teams to align marketing and sales efforts.

Their role also involves monitoring and analyzing the success of marketing campaigns and making recommendations for future campaigns based on these results.

They might use digital analytics tools to track online campaign performance, for example.

In addition to this, Marketing Executives may also be involved in organizing and promoting events, product exhibitions, and other promotional activities.

They are expected to stay up-to-date with industry trends and competitor activities, and often have to adapt quickly to changes in the market.

Marketing Executive Qualifications and Skills

A competent Marketing Executive should possess a blend of creative, technical, and interpersonal skills, including:

• Strong understanding of marketing concepts and the ability to apply them in different real-life scenarios.
• Excellent verbal and written communication skills for creating and presenting marketing strategies, as well as building relationships with clients and stakeholders.
• Proficiency in digital marketing channels and tools, including social media platforms, email marketing software, and analytics tools to create and track campaigns.
• Analytical skills to interpret marketing data, measure campaign effectiveness, and make data-driven decisions.
• Creativity to develop innovative and engaging marketing strategies and campaigns that enhance brand visibility and customer engagement.
• Problem-solving skills to overcome marketing challenges and adjust strategies based on market trends and customer feedback.
• Project management skills to oversee multiple campaigns simultaneously, ensuring each meets its objectives and is completed on time and within budget.
• Understanding of customer psychology and market trends to effectively target and attract potential customers.

Marketing Executive Experience Requirements

Marketing Executive candidates typically require a bachelor’s degree in marketing, business, or a related field, along with 2 to 3 years of relevant work experience.

This experience can be gained through internships, part-time roles, or entry-level positions in advertising, sales, or marketing departments.

Candidates with less than 2 years of experience might be considered for junior marketing executive positions where they can continue to learn and grow on the job.

Marketing executives with more than 3 years of experience often have a broad understanding of marketing strategies, campaigns, and digital marketing tools.

This experience can help them to excel in mid-level roles.

They might also have experience managing marketing budgets and coordinating marketing projects.

Those with more than 5 years of experience in the field are often considered for senior marketing executive positions.

At this level, they are expected to have developed strong leadership skills, strategic thinking abilities, and a track record of successful marketing campaigns.

They may also have experience managing a team and driving the company’s marketing strategy.

Marketing Executive Education and Training Requirements

A Marketing Executive generally holds a bachelor’s degree in marketing, business, or a related field.

In-depth understanding of marketing principles and strategies is necessary.

Familiarity with social media and content management systems is also crucial, as many marketing campaigns have a significant digital component.

For more advanced roles or specific industries, a master’s degree in marketing or business administration (MBA) may be preferred.

This education level offers a deeper understanding of business strategy, market research, consumer behavior, and advanced marketing techniques.

Certifications in digital marketing, such as Google AdWords or Analytics, SEO, or content marketing, can be a significant advantage, demonstrating a candidate’s technical skills and dedication to staying current in the rapidly evolving field.

Aside from formal education, marketing executives often gain experience through internships or entry-level positions in marketing or sales, which provide practical experience in creating marketing strategies, coordinating campaigns, analyzing market research, and more.

Continuous learning and staying updated with current marketing trends and tools is essential for career growth in this fast-paced industry.

Marketing Executive Salary Expectations

A Marketing Executive typically earns an average salary of $65,834 (USD) per year.

The actual earnings can differ based on the executive’s experience, level of education, the sector of employment, and the geographical location.

Marketing Executive Job Description FAQs

What skills does a marketing executive need.

Marketing executives should possess excellent communication and interpersonal skills to effectively interact with clients, colleagues, and stakeholders.

They need to have strong analytical abilities to understand market trends and consumer behavior.

Creative problem-solving skills are also crucial for developing and implementing successful marketing strategies.

Additionally, familiarity with digital marketing tools and platforms is a must in today’s digital age.

Do marketing executives need a degree?

While not always necessary, a bachelor’s degree in marketing, business, or a related field is often preferred for a Marketing Executive role.

Some roles may require advanced degrees, such as an MBA, particularly if they involve strategic planning or management responsibilities.

Relevant work experience in marketing or sales can also be beneficial.

What should you look for in a marketing executive resume?

A Marketing Executive’s resume should showcase a strong background in marketing, with evidence of successful campaigns and initiatives they’ve led.

Look for experience in areas relevant to your business, such as digital marketing, SEO, social media, content creation, or market research.

Strong business acumen, analytical skills, and creativity are also important qualities to look out for.

What qualities make a good marketing executive?

A good Marketing Executive is both creative and analytical.

They can brainstorm innovative marketing ideas and campaigns, but they also have the analytical skills to measure their effectiveness and return on investment.

Excellent communication skills are essential, as they often need to collaborate with various teams and present marketing proposals and results to executives or clients.

They should also be proactive, keeping up with the latest marketing trends and consumer behaviors.

Is it challenging to hire marketing executives?

Finding the right Marketing Executive can be challenging due to the diverse skill set required for the role.

The candidate must not only have a solid understanding of marketing principles and strategies but also be able to analyze market trends, possess excellent communication skills, and have a creative mindset.

Therefore, you should be prepared to conduct a thorough search and possibly offer competitive benefits and perks to attract the best talent.

And there you have it.

Today, we’ve unraveled the intricate tapestry that defines the role of a marketing executive.

It’s not just about selling products.

It’s about shaping consumer behavior and driving business growth, one marketing campaign at a time.

Armed with our comprehensive marketing executive job description template and real-world examples, you’re ready to step into the spotlight.

But why not go further?

Delve deeper with our job description generator . It’s your stepping stone to meticulously curated job listings or perfecting your resume to a T.

Every marketing strategy is a piece of the wider business canvas.

Let’s paint that picture. Together.

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The Editorial Team at InterviewGuy.com is composed of certified interview coaches, seasoned HR professionals, and industry insiders. With decades of collective expertise and access to an unparalleled database of interview questions, we are dedicated to empowering job seekers. Our content meets real-time industry demands, ensuring readers receive timely, accurate, and actionable advice. We value our readers' insights and encourage feedback, corrections, and questions to maintain the highest level of accuracy and relevance.

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• • Led a team of 4 in developing a comprehensive digital marketing strategy, resulting in a 40% increase in organic traffic within 6 months.
• • Implemented a targeted SEO campaign that boosted keyword rankings for 20+ major keywords, driving a 25% increase in online leads.
• • Managed a $500,000 digital advertising budget, optimizing ad spend across platforms to achieve a 15% lower CPA than industry average.
• • Collaborated with the content team to produce engaging content, increasing social media engagement by 50% year-over-year.
• • Developed a data-driven approach to marketing analytics, using insights to adjust strategies and achieve a 35% increase in marketing ROI.
• • Spearheaded a successful influencer marketing campaign, enhancing brand visibility and contributing to a 20% growth in e-commerce sales.
• • Optimized website content for a portfolio of 50+ clients, improving average search rankings by over 10 positions.
• • Conducted comprehensive keyword research and analysis to inform content strategies, leading to a 30% increase in organic traffic.
• • Managed backlink strategy and outreach, securing 100+ high-quality backlinks per quarter for key clients.
• • Collaborated with web developers to ensure SEO best practices were implemented, resulting in a 20% decrease in bounce rates.
• • Analyzed competitor SEO strategies to identify opportunities for improvement, driving a 15% increase in market share.
• • Coordinated marketing campaigns across digital and traditional media, increasing brand awareness by 25%.
• • Managed social media accounts, growing followers by 10,000+ across platforms within a year.
• • Assisted in the development and implementation of email marketing campaigns, achieving an open rate of 20% above industry average.
• • Supported the marketing team in event planning and execution, leading to a 30% increase in event attendance.

5 Digital Marketing Executive Resume Examples & Guide for 2024

Your digital marketing executive resume must showcase your proficiency in online advertising platforms and analytics tools. Demonstrate your experience with campaigns that increased brand visibility and ROI. Highlight your ability to develop creative content strategies and manage cross-functional teams. Show evidence of your skills in SEO, email marketing, and social media engagement.

All resume examples in this guide

Traditional

Digital Marketing Manager | SEO & Content Strategy | Social Media Marketing resume example

Resume Guide

Digital Marketing Executive Resume Example

Formatting Tips

Experience Section

Hard & Soft skills

Certifications & Education

Summary & Objective

Additional Sections

Key Takeaways

Achieving a senior digital marketing position often requires a blend of ambition and expertise. However, it's important to balance confidence with humility, self-assurance, and willingness to collaborate.

Sounds difficult?

You can handle it. Enhancv will make it easier.

Ultimately, the company’s CEO is almost certainly going to be deeply involved in hiring you. All the impressive metrics in the world aren’t going to matter if the CEO doesn’t think you have the right attitude.

With that said, making a resume for a digital marketing executive position is a whole different ball game.

„ A traditional executive’s resume graphics should take a backseat to data. Each resume should be curated or tailored to the person and the opportunity. You want to have a bespoke resume. “

Cydnee Dubrof, managing director of The Dubrof Group

You need to be prepared that  a digital marketing executive resume will have different rules and expectations compared to all the resumes you’ve had before.

In essence, your resume example must show recruiters your wide range of skills, including a user-centric approach, a data-driven mindset, and a balance between creativity and technical expertise.

So, how do you do that? This guide will teach you this, and more:

• What the core focus of your digital marketing executive resume should be
• How to write an effective professional summary for an executive role
• What you should be mentioning in your experience according to a seasoned marketing executive
• What you need to do to appeal to both headhunters and CEOs when tailoring your resume for a role
• Which skills you’ll be expected to include

Looking for related resumes?

• Digital marketing resume examples
• Marketing manager resume examples
• Marketing director resume examples

D igital Marketing Executive  resume example

Here’s what this applicant does well in their resume:

• Tailored Experience to the Role: The resume effectively highlights experiences directly relevant to the digital marketing manager position, such as leading a team to develop digital marketing strategies and implementing targeted SEO campaigns that resulted in significant increases in organic traffic and online leads.
• Quantifiable Achievements: The applicant includes specific metrics to quantify their achievements, such as a 40% increase in organic traffic, a 25% increase in online leads, and a 20% growth in e-commerce sales, making their contributions concrete and measurable.
• Relevant Education and Certifications: The inclusion of a Master of Science in Digital Marketing and certifications in Advanced SEO Strategies and Social Media Marketing Mastery directly aligns with the skills required for the position, showcasing the applicant’s commitment to professional development in their field.
• Diverse Skill Set: The skills section is comprehensive, covering a wide range of relevant skills such as SEO, content marketing, social media marketing, digital advertising, and marketing analytics, demonstrating the applicant's versatility in digital marketing.

Having this valuable information about yourself requires proper formatting to ensure it's presented effectively. Keep reading to learn how to do this.

How to format a Digital Marketing Executive resume

Your digital marketing executive resume should be clearly formatted to highlight your communication skills and achievements. It should make it easy for employers to see your qualifications.

Concisely showcase your unique skills and value to stand out in the competitive marketing field.

Here are key formatting principles to enhance your resume's effectiveness:

• Reverse Chronological Format :  Highlight your most recent positions first to showcase your career progression, focusing on your evolution from an early career stage to your current significant role in digital marketing.
• Header Impact:  Design a professional-looking resume header with essential contact information, and a professional photo, aligning with the dynamic and creative nature of a digital marketing executive role.
• Ideal Resume Length:  Keep your digital marketing executive resume 1 to 2 pages and concisely present your digital marketing expertise without overwhelming the hiring managers.
• Key Digital Marketing Sections:  Emphasize critical sections such as digital marketing skills, relevant education, and professional experience to highlight your contributions in the ever-evolving digital marketing domain.
• Preferred Document Format:  Whenever possible, choose PDF over Word  documents. The PDF format ensures your resume maintains consistent formatting across all devices, offers enhanced security, preserves design integrity, ensures compatibility across platforms, and minimizes file size for easy distribution. Opting for PDF showcases your professional documentation in the best light.

Since we have already explained some of the main formatting principles, let's talk about ATS.

T he fear that Applicant Tracking Systems (ATS) automatically reject resumes lacking certain keywords is largely unfounded, so ignore that sort of ATS myths . Tailoring your resume  remains crucial, not only to align with recruiters' expectations for specific skills but also to stay ahead of potential future AI enhancements in ATS.

As of 2024, many ATS don't yet employ these advanced features. Typically, if your digital marketing executive resume is not successful, it's due to positions being filled before your application is  reviewed or other candidates being preferred. Don't fall for the exaggerated claims made by some social media influencers.

When crafting your resume for a digital marketing executive position, it's important to select fonts that not only enhance readability but also align with ATS requirements.

Although Arial and Times New Roman are ATS-friendly, they are often overused, so may not help your resume stand out in the competitive field of digital marketing.  Explore modern fonts such as Rubik, Lato, Montserrat, Raleway, Exo 2, and Volkhov, all supported on Enhancv `s platform.

Choosing an uncommon yet supported font on our platform elevates your resume, blending creativity with the professionalism required for a digital marketing executive position.

But how to incorporate all these important things into your resume? How to be sure what you really need?

Don't worry! Just keep reading.

What does your Digital Marketing Executive resume need?

There are a few core things your resume needs to show:

• You can achieve great results (emphasis on great, just okay results won’t cut it)
• You can communicate those results effectively
• You have a good attitude and will work well within the company culture

There are plenty of other “nice to haves” but these three things need to be your central goals.

But first, let’s expand on what results we’re talking about. One of the key differences between a digital marketing manager and an executive is a shift in focus from digital metrics to business objectives. You can and should still include traffic numbers, conversion, etc. but be prepared to discuss how those metrics fit into the big picture.

That might be done on your resume or it may be in an interview but you must be  ready for that discussion.

That said, what content should your resume have to nail all three of those top-line goals?

The top sections on a Digital Marketing Executive resume:

• A professional summary answers the question of why the Hiring Manager should choose you.
• Digital Marketing Skills highlight expertise in SEO, PPC, and social media.
• Professional Experience demonstrates successful marketing campaign management.
• Education and Certifications show relevant marketing qualifications.
• Key Achievements highlight successful campaigns and measurable results.

That’s it. True, a candidate for an executive position will have a longer resume on average but don’t make the mistake of thinking that justifies adding more sections and content that doesn’t add value. If you submit a 3-page resume it’s going to get read, but make sure the recruiter or CEO doesn’t feel like their time was wasted. This is why a one-page resume format is used often. If you can’t pack below 3 pages, you might need to read some tips on how to shorten your resume, as you are probably including things that don’t belong there.

Just go straight to the point and f ocus directly on what recruiters seek in your resume.

What recruiters want to see on your resume:

• Digital Marketing Strategy Development Skills:  Expertise in crafting successful digital strategies highlights your capability to achieve marketing objectives.
• Proficiency in Digital Tools and Platforms:  What digital marketing tools and platforms you are familiar with and have experience using
• Proven SEO and Content Marketing Experience: Showcasing of search engine optimization and content creation abilities to ensure that candidates can increase online visibility and drive traffic.
• Social Media Expertise: Given the importance of social platforms, demonstrating a strategic ability to engage audiences and foster brand awareness is key.
• Data Analysis and Reporting Abilities:  The ability to analyze marketing data and provide actionable insights is crucial for making informed decisions.

So far so good but how to effectively present your digital marketing executive experience on your resume?

How to write your Digital Marketing Executive resume experience

The "resume experience" section is a crucial part of your digital marketing executive resume. It details your work history alongside the accomplishments achieved in each marketing role up to that moment. This section is not just a list of past job titles. It's an opportunity to showcase your proficiency in digital marketing strategies, campaign management, SEO/SEM, content creation, social media marketing, and other relevant skills through concrete examples of your work.

When crafting this section, it's important to:

• Highlight Achievements Over Duties:  Focus on specific outcomes and results you've driven, such as increased website traffic, higher conversion rates, successful campaign launches, or significant ROI on marketing spend. Use metrics and data to quantify these achievements wherever possible.
• Ensure Relevance:  Tailor your experience section to the Digital Marketing Executive role by only including positions that demonstrate your expertise and contributions in the digital marketing domain. Each listed job should underscore your qualifications for the executive position you're applying for. If a previous role doesn't directly align, highlight transferable skills or achievements that showcase your capability to excel in a digital marketing leadership role.

Avoiding the common pitfalls of listing mere job duties or including irrelevant positions can transform your resume into a powerful narrative that conveys your value and potential as a digital marketing executive.

Looking for great examples? We've got you covered.

What is a good resume experience section for a Digital Marketing Executive?

‘’ Too many marketers get caught up in impressions, click-through rates, and social media sentiment. CEOs don’t care about these things. They care about sales, market share, savings/efficiency, and building great relationships with customers. ’’

Damien Cummings, Global Head of Digital Marketing at Standard Chartered Bank

Cummings says it perfectly. If you simply re-use the same resume that landed you a digital marketing director job, don’t expect to be hired as an executive. Below , we give an example demonstrating what to avoid.

• • Grew social media impressions from 80,000 per month to 240,000
• • Improved CTR on Facebook and Google ads from an average of 1.5% to 2.1%
• • Streamlined content creation process
• • Boosted customer satisfaction scores

There are a few issues with this work experience. Let's heighten what is wrong.

• Unclear time frames
• Giving numbers that out of context doesn't mean much
• Lack of specificity about the written achievement
• • Grew to 25% mid-Atlantic market share in online banking by boosting app quality, customer support, encouraging reviews, and paid promotion
• • Increased sales of banking products by 15%, resulting in $2.3 million in increased revenue
• • Created $700k in savings by restructuring the marketing team and consolidating digital and traditional marketing activities
• • Boosted customer satisfaction by implementing an AI-driven live chat system to answer basic queries, allowing the human support staff to better serve the remaining customer issues

Now, this is like a whole different scenario, isn't it?

• The numbers  are put in context and we can talk about quantifiable results.
• There are clear details about the used strategies .
• You demonstrate how you improved operations and used technology, resulting in better customer satisfaction.

This example clearly illustrates how to quantify your impact on your resume. If you're not feeling confident yet, the following section is for you.

How to quantify impact on your resume

You need to know that the numbers you put on your resume are crucial. To effectively quantify the impact on your digital marketing executive resume, it's imperative to concentrate on tangible, concrete outcomes that clearly demonstrate your contributions and successes.

Here's what we recommend:

• Detail the percentage increase in website traffic from your SEO strategies, highlighting your ability to boost online visibility.
• Specify the conversion rate improvement from your PPC campaigns, demonstrating your skill in optimizing ad spending for maximum ROI.
• Mention the growth rate in social media followers and engagement to show your effectiveness in building online communities .
• Quantify the revenue growth achieved through your digital marketing initiatives, illustrating your direct impact on business success.
• Report on the cost reduction percentage in marketing expenses through efficient strategies, showcasing your budget management capabilities.
• Highlight the  increase in lead generation numbers due to your targeted marketing efforts, proving your ability to identify and attract potential customers.

What about your hard and soft skills?

They're crucial, and you should definitely include them on your resume.

How to list your hard skills and soft skills on your resume

Similar to how what you emphasize from your work experience changes when you go from marketing management to an executive position, the same applies to the skills. There’s a lot of overlap but the emphasis is a bit different. Here's how Damien Cummings, Head of Digital Marketing at Standard Chartered Bank puts it:

“Develop great presentation and communications skills. It doesn’t matter where you are in an organization, if you can’t communicate or present well, you won’t get to the top.”

These skills are important for managers but when the competition is fiercer, standards rise.

Hard skills are the technical abilities and knowledge required to perform specific tasks. They are often measurable and can be gained through education, training, and experience. In the context of a digital marketing executive, hard skills might include SEO/SEM expertise, data analysis, proficiency in digital marketing tools (like Google Analytics, and SEMrush), and knowledge of content management systems.

Soft skills, on the other hand, refer to personal attributes and interpersonal skills that determine how well you can work or interact with others. These are less tangible but critical for success in any role. For a digital marketing executive, relevant soft skills might include creativity, leadership, communication skills, problem-solving abilities, and adaptability.

In general, try to find a balance between marketing and management skills to list in your skill section . They should reflect the balance you’ll be expected to strike in the position. Focus too much in either direction and you could be portrayed as a candidate unready to meet the full challenges of the role.

When addressing ATS optimization and the strategic use of keywords in your resume, especially for a digital marketing executive role, it's crucial to ensure that the skills you list are directly matched to the terminology used in the job advertisement. If the job ad specifies "project management," list your skill exactly as "project management" rather than "project managing" or any other variation.

This 1:1 match not only helps your resume pass through Applicant Tracking Systems (ATS) more effectively but also demonstrates to the hiring manager that your qualifications align precisely with the job requirements. This attention to detail can significantly enhance the visibility and relevance of your resume in the competitive field of digital marketing.

You may even benefit from a couple of tips to make your resume stand out  from the rest.

Best hard skills for your Digital Marketing Executive resume

• SEO (Search Engine Optimization)
• SEM (Search Engine Marketing)
• Google Analytics
• Content Management Systems (WordPress, Joomla)
• Email Marketing Platforms (Mailchimp, Constant Contact)
• PPC (Pay-Per-Click) Management
• Data Analysis and Reporting
• Conversion Rate Optimization
• Digital Campaign Strategy
• Social Media Marketing Tools
• E-commerce Platforms (Shopify, Magento)

Best soft skills for your Digital Marketing Executive resume

• Strategic Thinking
• Adaptability
• Communication Skills
• Problem-Solving
• Time Management
• Attention to Detail
• Analytical Thinking
• Persuasion Skills
• Project Management

It would be beneficial to back up your skills with certificates. This is why it is important to include at least one or two to your digital marketing resume.

How to list your certifications and education on your resume

There’s no denying that an expectation exists that an executive will have at least a university education. If you have degrees, include them in the resume , but leave off any details about GPAs  or other specifics.

That said, always take statements like “Higher education required” with a grain of salt. Often, head hunters are willing to overlook a lack of higher education if you have top-notch relevant work experience. Headhunters are under tremendous pressure to find excellent candidates, so they’re not going to let you not finish a degree over a decade ago torpedo your application.

In crafting a resume for a digital marketing executive role, strategically presenting your education and certifications is key.

Let's check some specific steps.

• Start with Your Highest Degree: Begin by listing your most recent or highest educational achievement. Include the degree obtained, the institution's name, and the graduation date (or expected graduation date).
• Include Relevant Coursework:  If you've taken courses directly related to digital marketing or skills pertinent to the role, mention these. This could include courses in digital marketing strategies, SEO, content marketing, etc.
• List Certifications:  Digital marketing is a field that values certifications highly. List any relevant certifications  you've earned, such as Google Analytics Certification, HubSpot Content Marketing Certification, or others. Include the certifying body and the date obtained.
• Professional Development Courses:  If you've completed any workshops, seminars, or online courses that enhance your digital marketing skills, include these as well. These show your commitment to staying current in the field.

Education and certifications examples for a digital marketing executive

A well-crafted education section in your resume is essential because it demonstrates the foundational knowledge and specialized training you've received up to that moment. It also demonstrates your understanding of marketing principles and digital technologies.

Highlighting your commitment through the completion of a bachelor's or master's degree in marketing, digital media, or a related field, shows your dedication to mastering the intricacies of digital marketing. This education ensures employers of your capability to handle strategic roles that require both broad and specialized knowledge.

Here is a good example of what we are talking about.

• • Core Modules: Advanced Digital Marketing Strategies, SEO & SEM Mastery, Social Media Analytics
• • Honors: Graduated Magna Cum Laude
• • Specialized Coursework: In-depth Market Research Techniques, Consumer Behavior Insights, Digital Web Analytics

For a digital marketing executive aiming to enhance their resume, acquiring and listing the following certifications can significantly boost their credentials by demonstrating specialized knowledge and commitment to staying ahead in the rapidly evolving digital marketing landscape:

Best certifications for your Digital Marketing Executive resume

• Google Analytics Certification : Validates your expertise in Google Analytics, essential for analyzing website traffic and optimizing marketing strategies.
• Google Ads Certification : Shows proficiency in Google's advertising platform, critical for managing PPC campaigns effectively.
• HubSpot Content Marketing Certification : Demonstrates your ability to create and manage a content marketing strategy, a core component of digital marketing.
• Facebook Blueprint Certification : Highlights expertise in advertising on Facebook and its family of apps, essential for social media marketing.
• SEMrush SEO Toolkit Certification : Proves your skills in utilizing SEMrush's toolkit for improving online visibility and discovering marketing insights.
• LinkedIn Learning Digital Marketing Certificate : Offers a broad understanding of digital marketing including social media, SEO, and email marketing.

Describing each section of your resume accurately is crucial, but to ensure recruiters reach and read the key sections, you must capture their attention immediately with a compelling resume summary.

How to write your Digital Marketing Executive resume summary or objective

Let's face it - crafting a compelling CV opening is challenging. However, Enhancv can help.

Keep your summary brief and impactful, ideally three sentences, for quick and easy reading. Highlight key skills and responsibilities relevant to a digital marketing executive, focusing on what the CEO values. Use targeted keywords to align your summary with the hiring criteria.

Read the full resume summary guide  now.

Given  the executive-level position suggests a substantial background in digital marketing, it's essential to craft a digital marketing executive resume summary, not an objective.

As highlighted earlier, clarity is key in your resume, particularly in the summary, to keep recruiters engaged. The first example, however, is too vague, missing specific metrics, timelines, and proof of understanding of marketing channels.

The first thing that stands out is the clear timeline and exact numbers.

This example gives the person who reads a proper context to understand and interpret produced information. It shows a worker highly motivated and dedicated to success.

Additional sections for a Digital Marketing Executive resume

When targeting a role like digital marketing executive, it's crucial to showcase your proficiency and achievements in the field. Including an "Awards" section on your resume, provided you have commendable awards, significantly strengthens your application. These accolades don't necessarily have to come from high-profile organizations. Even company-specific awards can make a powerful impact.

For example:

• Excellence in Content Marketing
• Outstanding Digital Marketing Leadership
• Most Effective Integrated Marketing Campaign

An Awards section enriches your resume by showcasing your outstanding accomplishments and the professional recognition you've earned, making you a more attractive candidate for executive-level positions .

You can add more additional sections such as:

• Training/Courses : Shows you keep learning and know the latest in your field.
• References: Gives employers a way to see you're good at your job from others.
• Languages: Demonstrates your ability to communicate across cultures, valuable for international roles such as digital marketing executive.
• Strengths:  Lets you highlight what you're best at and match the job needs.

Key takeaways

Modesty might not immediately spring to mind as a key trait for an executive role, yet it can be the defining quality that secures the coveted position you're pursuing.

• Understand that an executive resume prioritizes data and tailored content over traditional resume graphics, aiming for a customized presentation.
• Address challenges such as user behavior analysis, success measurement across marketing channels, and the balance between creativity and technical skill.
• Include a professional summary, digital marketing skills, professional experience, education and certifications, and key achievements, ensuring each section is tailored to the executive level.
• Make sure your resume appeals to both headhunters and CEOs by aligning it with the role's demands and showcasing your strategic thinking and leadership skills.
• Use concrete metrics to demonstrate your impact in previous roles, such as traffic growth, conversion rate improvements, and revenue generation, to illustrate your direct contribution to business success.

Looking to build your own Digital Marketing Executive resume?

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• Marketing /

Marketing Executive Resume

• Updated on  
• Dec 27, 2022

Imagine that you have already dropped your resume in your dream company and you are waiting for the HR manager’s call for the interview round. Do you think just sitting and thinking about it would work? Are you confident that your resume will impress the employer? If your resume is strong and precise, you have got higher chances to get a call from the HR. When it comes to writing a resume especially for a specialised profile of Marketing Executive, many job seekers don’t know the key essentials that they must add to it. A Marketing Executive handles an array of responsibilities such as tracking sales figures, making marketing strategies, implementing them and optimizing the online reach of the company. If you are planning to apply for this profile, here is a detailed guide on crafting an excellent Marketing Executive resume that can help you stand out from the crowd and create a strong impression on the employer thus increasing your chances of getting hired.

Duties of a Marketing Executive

The following are the roles and responsibilities of a marketing executive:

• Participate and contribute ideas for marketing campaigns
• Identify and analyse target audience and set goals depending on that
• supervise creative copies
• Monitor campaign budget
• Manage social media accounts
• Coordinate and promote brand image

Skills of a Marketing Executive

Given below are some of the skills that employers look for in a Marketing Executive Resume.

• Handling Advertising Campaigns (Both Online and Offline)
• Knowledgeable in MS Office 
• Adept in Creating SEO Compliant Content
• Social Media Marketing
• Good in Budgeting and Financing
• Sound Knowledge of Statistics
• Attention to Detail
• Exceptional Public Speaking Skills
• Leadership Qualities
• Good Organizational Skills
• Time Management
• Strong Analytical Skills
• Excellent Written Communication Skills 

How to Write a Marketing Executive Resume

A resume is a mirror of yourself, professionally and personally. Shell out all the relevant data in such a way that it looks brilliantly strategic with all the information that a company needs. Here are the major things you need to keep in mind while creating a Marketing Executive Resume. 

Pick out the Best Format for your Resume

If you fail to format your Marketing Executive Resume, chances are the company HR might not even look at it. Therefore, you need to pick the best format for your resume to stand out from the huge pool of resumes. Strategically align all headings and sub-headings in such a way that it seems to be in a sequence and make sure to make excessive use of bullet points. It will greatly help the HR deduce all the relevant information about you.

Mention your Objectives

The objective section in the Marketing Executive Resume sums up your career goals and accomplishments only to highlight how can you benefit the company and its growth. Hence, do mention points that showcase how you can be an asset to the organisation. 

(Bonus Tip: If you are a fresher with no work experience, highlight your previous achievements in a brilliant way to make up for the loss. Remember to be honest and no over-exaggeration)

Also Read: Learn how to Write Career Objective in Resume 

Adding Work Experience

Here are some tips to follow while writing the ‘work experience’ section for the Marketing Executive Resume:

• Place your recent work experience first, and write all the other past experiences in reverse chronological order.
• Create as many bullet points as per your past duties
• Start with mentioning your designation, followed by the name of the company, its location and the employment period.
• Write all the key achievements in separate pointers
• Use some high-level action words to impress the potential hirers (example: cultivated, super headed, operated etc.)

Make your Educational Qualifications Stand Out 

All the hiring authorities of potential companies lookout for Bachelors being the minimum qualification to be hired. Start with mentioning your highest qualification and then follow it up reverse-chronologically. List down the name of the School and the College/University that you have graduated in, followed by the batch year. Highlights of marketing-related courses can further boost your chances of getting selected.  

Also Read: Resume for Electrical Engineer Fresher

Writing a Marketing Executive Resume: Tips & Tricks

Here are some additional tips to help you make an impeccable Marketing Executive resume: 

• Being honest is a smart choice, always! Mention your actual skills and avoid exaggerating yourself to have a smooth interaction with the interviewer. Otherwise, there are chances of you getting stuck in the middle, leading to a straight rejection. 
• Use bullet points to make the resume look cleaner. This should be followed strictly when you want to provide detailed information. 
• Write only relevant data. 
• You can tailor your Marketing Executive Resume according to the company’s profile. This will help the recruiters segregate your profile from the received lot. 
• Highlight your key achievements in such a way that the onlooker doesn’t have to spend extra time to find them.
• The font type and size should remain the same throughout the resume. Use bold, italics and underlined font wherever needed.

Also Read: What is the Difference Between CV and Resume ?

Resume Samples

Source: Pinterest

Building a resume is surely one of the toughest things to do. We hope that we were helpful in giving you accurate tips to write an amazing one for yourself by covering relevant details pertaining to a Marketing Executive Resume. If you still feel doubtful of how to prepare an astounding resume, feel free to contact us at Leverage Edu and our experts will help you create an impressive one!

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Home » Employer Resources » Marketing Executive Job Description

Marketing Executive Job Description [For Interns, Freshers, & Experienced Professionals]

When it comes to running a successful business, effective marketing is the key! Marketing is a proven way to increase brand awareness, drive sales, attract new customers, build brand loyalty, create a strong online presence, and foster long-term customer relationships. But to achieve these benefits, you need a strong marketing team. 

Creating an appealing job description is the first step in building a team, whether you’re hiring for an intern or an experienced executive. In this blog, we examine what makes a great marketing job description. We will provide sample marketing executive job descriptions for different levels, including intern, fresher, and senior marketing executive.

Table of Contents

Marketing Executive Job Description : Skills, Qualifications, & Responsibilities

Here are some of the responsibilities, skills, and qualifications you can include in a job description when hiring a marketing executive.

Responsibilities:

The major responsibilities of a marketing executive include the following:

• Manage database and send out marketing emails.
• Establish specific marketing strategies for different products/services.  
• Manage the development/printing of various promotional materials.
• Stay updated on current industry trends and study customer behavior.
• Create flyers, newsletters, posters, etc., as needed.
• Track ongoing marketing efforts according to the budget.
• Create reports using data analysis for marketing campaigns.
• Monitor competitors’ activities to find potential customers/business leads.
• Conduct market research & analyze trends.
• Develop new marketing techniques while improving existing ones.
• Generate campaign performance reports.
• Network with suppliers, contractors, partners & other stakeholders.
• Find opportunities to advertise on radio or TV for products or services.
• Identify advertising possibilities.

Skills & Qualifications:

The ideal candidate for a marketing executive position should have the following skills:

• Knowledge of SEO tools .
• Competence in Google Ad management.
• Proficiency in managing organic social media content.
• Data analysis skills.
• Excellent writing and communication skills.
• Strong proofreading and copywriting abilities
• Strategic thinking & problem-solving abilities.
• Enthusiastic & proactive work ethic. 
• Attention to detail.
• Strong presentation skills.           
• Ability to make quick yet rational decisions and meet deadlines.

Marketing Job Description Examples

The following are some sample marketing job descriptions you may refer to while crafting job descriptions for different marketing positions. 

1. Marketing Intern Job Description 

Given below is a sample job description to use when hiring a marketing intern for your organization.

2. Fresher/Entry-Level Marketing Executive Job Description

This is a sample job description for an entry-level marketing executive.

3. Senior Marketing Executive Job Description 

This is a sample senior marketing executive job description.

A marketing executive’s responsibilities involve different tasks and require various skills. You need to find skilled professionals who can be creative and strategic at the same time. Whether you want to hire a fresher or someone with experience, this guide will help you craft a good marketing executive job description to find the perfect candidate for your marketing needs. 

What key elements do you consider essential when crafting a job description for a marketing executive position? Share your tips and insights in the comments below. Also, read how to write an inclusive job description .

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Shobha Saini, the Head of Human Resources at Internshala, has maintained a stellar track record in employee relations and talent acquisition. With eight exceptional years of experience, she specializes in strategic planning, policy-making, and performance management. A multi-talented individual, she has played a major role in strategizing HR practices in the organization.

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Samples › Sales and Marketing Executive

Sales and Marketing Executive Sample

Download and customize our resume template to land more interviews. Review our writing tips to learn everything you need to know for putting together the perfect resume.

Not sure how to format your resume? Download our free guide and template .

Selling is your middle name. Not literally, of course. But it just so happens that you have a knack for the art. If you’re a Sales and Marketing Executive, you already understand how important it is to make the right impression on people. When you’re writing your Sales and Marketing Executive resume, you should apply the same principles as you would to any other promotional materials. 

Want to know how to perfect this document? You’ve come to the right place. 

Here at ZipJob, we have the tools that you need to supercharge your job seeking experience and make it a breeze. In the following Sales and Marketing resume example guide, we will be looking at how to write a resume and what skills you should be including. We’ll also include a Sales and Marketing Executive resume example you can reference. Sit back, relax, and read on.

How to write a resume

Ready to get started and work on your Sales and Marketing Executive resume? If you’re itching to put pen to paper, you’re in the right place. Perfecting this document is about knowing what to say, how to say it, and what sections you need to include. With that in mind, take a look at our advice here and follow it to create an application that suits your needs. We cover the following topics:

Including the right keywords

Making an impression with your summary

Formatting your Sales and Marketing Executive resume perfectly

Using the right tone

Quantifying your experiences

Implementing the STAR method

Including the right contact information

Tailoring your resume to each position

Include the right keywords 

First up, you need to do some keyword research. You may be used to doing this if you have ever worked in the SEO field. Most employers now use Applicant Tracking Systems (ATS) . The software acts as a gatekeeper – filtering incoming applications and resumes. To do this, it ranks each new resume by how well it fits the criteria and the keywords it includes. 

To figure out what the relevant keywords are, you can go back to the original job advert. Take a look to see what terminology the hiring manager has used in the post. Chances are, the words that you find here will be the same ones that the ATS system searches for. By naturally weaving the words throughout your Sales and Marketing Executive resume, you can boost your chance of success. 

Make an impression with your summary 

The summary is the short paragraph that sits at the top of your Sales and Marketing Executive resume. Think of it like an elevator pitch – it’s a short description that sells you to the hiring manager. The best way to approach this task is to consider what your USP is. What do you bring to the table that other candidates lack? When you have answered that question, you can start writing this section of your resume. Lead with your strongest attribute here. 

Format your resume perfectly 

Spoiler: Hiring managers expect to see a specific layout when they review resumes. You should aim to adhere to that style so that your application doesn’t stand out for the wrong reasons. The best way to do that is to make sure that you include a header, summary, work experience, skills section (or core competencies), and education section. If you need some help writing each of these parts of your application, you should check out these guides: 

How To Write Your Resume’s Work Experience Section

How To Write Your Resume’s Education Section

Good Skills To Put On Your Resume

While that’s the bare bones of what you need to include, it’s worth considering whether additional sections will help you to add some value. For example, adding a specific  Volunteer Experience section or a Technical Skills section may be the way to go. Before you rush to add an extra section onto your document, ask yourself whether you need to do so.

Kick off your resume with your most recent experience! 

When writing your resume, make sure you start with your most recent accolades at the top of the page. As you work your way down, work back in time. This approach is the most common one and it’s known as the reverse-chronological format . Give it a go now. 

Use the right tone 

Sales and marketing rest upon winning over clients with the right words. Your resume is no different. When you are writing this document, make sure that you use the ideal tone. You want to show the hiring manager that you are passionate and enthusiastic. Make sure that you include action verbs, enticing adjectives, and formal language. All of the above will help you make a lasting impression on the reader and have them coming back for more. 

Quantify your experiences

If you have a ton of sales and marketing experience, now is the time to show it off. Let the hiring manager know what you have done and — most importantly of all — how it impacted your previous employer. One of the best approaches is to quantify your experience. That means adding in details, such as statistics, timelines, and numbers. This approach means that you give the hiring manager a clear view of your accomplishments at any company. 

As you incorporate your quantifiable experience, be sure to only include relevant information that adds value to your resume. For each position, include three to seven bullet points for your key accomplishments that begin with strong action verbs. Also avoid merely listing job duties and responsibilities.

Try the STAR method 

The STAR method is a tried and tested way of showcasing your experiences to the hiring manager. With this approach, you start by spelling out the details of the Situation and the Task that you had to complete as a result of that. When you have done that, you next move onto the Action that you took and the Result of your action. 

When you use this as an outline, you can quickly upgrade your resume. You will be able to show the hiring manager the cause and effect of your actions. It’s a small thing that can make a huge difference. 

Include the right contact information

When you’re creating the header of your resume, include only the necessary contact information standard for today’s resume format. This includes your name, cell phone number, and email address. 

For your location, only include the city and state - do not include your complete address, as this is considered too much information. Also avoid including certain information that could lead to discrimination, like your gender, age, and marital status. If you include these items, employers will often move your resume to the trash pile to avoid the potential for discrimination claims. 

Finally, including a LinkedIn URL is optional and generally recommended, assuming your LinkedIn profile is current and up-to-date. In lieu of a LinkedIn URL, you can opt to include a URL to a professional portfolio or website.  

Tailor your Sales and Marketing Executive resume to each position

Once you have a good Sales and Marketing Executive resume you feel good about, it’s important to tweak it for each job description you apply to. Be sure to review each job description and update necessary keywords, skills, and accomplishments that best align with each job before you hit “submit.”

Sales and Marketing Executive resume example 

How confident are you feeling about your Sales and Marketing Executive resume? By this point, you should have a relatively clear idea of how it needs to look. If you need more inspiration, you can always refer to the following resume sample for a position.

City, State or Country if international

Phone | Email

LinkedIn URL

SALES AND MARKETING EXECUTIVE PROFESSIONAL

Revenue-driven, goal-oriented, bilingual Sales and Marketing Executive highly regarded for innovating and executing new sales programs and promotional strategies that improve overall company performance. Proven track record of expertly managing multi-unit operations while integrating new technologies to automate and enhance the efficiency of daily functions. Known for crafting engaging and creative ads, magazine features, social media posts, and other marketing collateral that increase market share and brand awareness. Out-of-the-box thinker recognized for building and leading teams that consistently achieve all quality and revenue goals.

CORE COMPETENCIES

Technology Integration

Relationship Building

Operations Management

Retail Operations

Brand Development

Consultative Sales

Customer Service

Business Development

Leadership/ Coaching

Market Analysis

Strategic Marketing

Negotiations

Relationship Management

B2B and B2C Sales

PROFESSIONAL EXPERIENCE

Sales and Marketing Executive

Company | Location | Year to Year

Responsibilities

Oversee all staff training, operations, and stock management duties; contribute to hiring and onboarding processes.

Regularly interact with XX+ sales representatives and account managers across all outlets to understand consumer demands, market needs, and target demographics for different products.

Train in various areas with department heads, including wholesale purchasing, development, and categorization of products, administration, human resources, and dispatch processes.

Simplify organizational system for inventory in retail outlets holding XX+ unique items.

Modernize and optimize inventory management across all facilities.

Introduce expanded item details to inventory database, including category, supplier code, total number of pieces, currency of purchase, and purchase price.

Increase efficiency of product dispatch process between warehouses and retail outlets by XX%, employing an expedited and cost-effective method.

Produce sales targets and communicate goals to team members.

Sales Representative

Generated leads through cold-calling, networking, and advertising.

Exceeded personal and corporate sales goals.

Negotiated all contracts with prospective clients.

Helped determine pricing schedules for quotes, promotions, and negotiations.

Prepared weekly and monthly reports.

Gave sales presentations to a range of prospective clients.

Coordinated sales efforts with marketing programs.

Understood and promoted company programs.

Obtained deposits and balance of payment from clients.

Prepared and submitted sales contracts for orders.

Visited clients and potential clients to evaluate needs or promote products and services.

Maintained client records.

Answered client questions about credit terms, products, prices, and availability.

Sales Associate

Increased sales over XX%, working directly with clients to develop rapport, build sales based on needs and desires, and close deals promptly.

Exceeded all personal and corporate sales quotas on a continuous basis.

Worked comfortably in multi-branded environments.

Provided outstanding and professional customer support resulting in XX% customer satisfaction rating.

Handled account details regularly through email and phone in a timely manner.

Managed office responsibilities such as daily inventory of products, staff scheduling, office organization, and promotional events.

Trained and mentored XX new associates.

Maximized profitability through superior customer service, effective and prompt communication, and follow-up on all pending matters with the customer.

Utilized superior communications skills to motivate staff and develop effective working relationships with peers, executives, and clients.

Delivered unsurpassed customer service, ensuring client loyalty.

Complied with all established policies and procedures.

Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)

Relevant Coursework: List coursework taken (even include those you are planning on taking)

Awards/Honors: List any awards, honors or big achievements

Clubs/Activities: List clubs and activities in which you participated

Relevant Projects: List 2-3 projects you have worked on

As you can see here, each section is clearly defined and laid out. The sections are filled out with high value information that is sure to win over even the most discerning hiring manager.

Key hard & soft skills for a Sales and Marketing Executive

Next up, let’s deal with the skills section. This part of your resume needs to sell the competencies that you have. Key skills include executive-level leadership, strategic planning, selling techniques, and marketing campaigns. You should highlight your greatest accomplishments to show your strongest self. However, there's one thing to remember.

When you write your bullet points, make sure that you include both hard and soft skills. Hard skills relate directly to the job and may be technical. For example, “market analysis” and “technology integration” would come under this banner. Soft skills are more transferable and would be useful in a wide selection of different positions. These may include “relationship building” and “leadership”. Take a look at some of the examples we have shared below.

Sales and Marketing Executive resume example of hard skills:

Strategic Planning

Program Management

Profitability

Productivity and Efficiency

Team Leadership

Forecasting

Cold Calling

Customer Relationship Management (CRM)

Sales and Marketing Executive resume example of soft skills:

Collaboration

Organization

Time Management

Interpersonal Skills

Communication

Problem Solving

Conflict Resolution

Tech Savviness

Critical Thinking

Sales and Marketing Executive resume: Summary & last words

Writing a Sales and Marketing Executive resume doesn’t have to be tricky. In this guide, we have given you the insights that you need to create an application that turns the hiring manager’s head. Follow our advice to make sure that your resume hits the mark. If you want to take things one step further, why not work with one of our professional resume writers? Working with a trusted expert means that you will have the competitive edge from the start.

Introduction to ZipJob: Professional resume writers

At ZipJob, we offer everything you need to take your career to the next level. We have a team of expert resume writers who work closely with clients to create winning applications. Since we have launched, we’ve helped 3,000+ professionals across 65 different industries reach and even exceed their professional goals. Whatever your ambitions are, there’s no time like the present to start investing in your future. Get ahead of the competition now. 

Why you should make use of our resume writing services to land your next Sales and Marketing Executive job

You already know the value of perception. When you work in sales and marketing, you understand that people will judge you based on your promotional material. Your resume is exactly that. Rather than leaving anything to chance, why not invest in this part of the process. Working with one of our excellent resume writers means that your application will be a cut above the rest. You can trust the team to create a stellar Sales and Marketing Executive resume that ticks all of the boxes! 

Resume writing service for a Sales and Marketing Executive: Let us write your resume

The ZipJob resume writing service is your secret weapon. If you want to win more interviews, get hired faster than ever, and land high-paying jobs, working with us is the answer. We will help you create a Sales and Marketing Executive resume that converts. Whatever your career aspirations are, we will help you to make them a reality. We understand sales and marketing in-depth and can support you every step of the way. 

Our resume services get results.

We’ve helped change over 30,000 careers.

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11 Digital Marketing Resume Examples for 2024

Digital Marketing Resume

• Digital Marketing Resumes by Experience
• Digital Marketing Resumes by Role

Writing Your Digital Marketing Resume

You’ve heard the saying that the hardest part is getting started. When it’s time to  write your digital marketing resume or create a cover letter , staring at a blank page is undoubtedly the worst and most intimidating part of the process.

To help alleviate this stress, we’ve researched what hiring managers want to see on digital marketing resumes. Now we’re sharing our findings with you so you can  build a resume  with confidence.

These digital marketing resume samples have  helped digital marketers get interviews at companies like Slack and Stripe , so they’re a great place to get inspiration for your own resume. No matter what digital marketing role you’re striving for, use our writing tips and templates to help you land more interviews (and get the job) in 2024!

or download as PDF

Why this resume works

• To help you with the formatting process, you can choose a  resume template  so you can easily edit and rearrange sections to your liking. Just be sure to keep everything to one page!
• Think about what you’ve done and how that might translate to revenue or savings.
• For example, did you introduce a new tool that saved your company hours of manual labor? Did you implement new sales funnel techniques that created more conversions?

Digital Marketing Manager Resume

• Project ownership also means that you’re in charge of the outcome, so if you have definitive metrics related to your success, include them! 
• Beyond having proper  resume formatting , you should always  check your resume  multiple times before you hit “submit.”

Entry-Level Digital Marketing Resume

• If you have a college degree, an easy way to demonstrate your skills is by adding a “relevant courses” section. Include a handful of relevant marketing, sales, or communication courses to show what you’ve learned quickly.
• You can also add a projects section to show you have the drive to succeed as a digital marketer. Don’t have any projects? No problem! You can create a personal website or build your own social media following to showcase your skills.
• This three-to-four-sentence statement explains some of your skills, which job you’re applying for, and what you hope to bring to your future workplace. We’d recommend writing a full paragraph and then cutting it down in stages until you’ve got a concise statement that immediately sells your qualifications.

Senior Digital Marketing Manager Resume

• Since you’re applying for a senior role, your work must reflect increased responsibility. Always include any opportunities you’ve had leading a team or developing campaigns from scratch.
• Use strong action verbs like “built,” “supervised,” and “directed” to further highlight your leadership abilities!
• Although soft skills are important, most of your skills should be hard (aka technical) skills you’ve learned. Good examples include  Google Analytics ,  email marketing ,  SEO , and  paid acquisition

Digital Marketing Intern Resume

• Your metrics on SEO achievements, traffic conversions, and ability to leverage digital tools to grow ROI will add authority to your digital marketing intern resume.

Digital Marketing Executive Resume

• When listing down the skills in your digital marketing executive resume, remember to add research tools such as SEMrush and Google Analytics. Proficiency in these tools speaks volumes about your expertise in monitoring traffic data and staying on top of each digital trend!

Digital Marketing Strategist Resume

• Try taking inspiration from Noah’s first bullet point and see how his digital marketing strategist resume gets straight to the point and adds how his leadership in a backlink strategy improves domain authority by 62%!

Digital Marketing Coordinator Resume

• Recruiters want to see your metrics on sales, positive customer engagement, revenue generation, and unique solutions to business problems in your digital marketing resume.

Digital Marketing Analyst Resume

• So, that means you need to show the results of your work. What did you do that resulted in a positive impact on the company?
• For example, did you save time by automating reports? Did you uncover an insight through A/B testing that improved conversion or retention rate? You’ve done good things; now you just need to find and define them!
• The first option sounds much better, of course! Make the formatting process easier by using a  resume template  that’s easy to edit so you can move sections, add color, change fonts, and more. Make your resume as unique as you!

Digital Marketing Specialist Resume

• Use bulleted lists to make your skills and work experience points easy to skim or speed-read.
• Take every opportunity to demonstrate relevance toward the job at hand. Hopefully, your most recent jobs are also the most relevant, so all you should have to do is alter minor details to match the job description.
• Vouch for yourself by packing your work history with measurable examples of accomplishments, like retention rate boosts or large-scale projects.

Digital Marketing Director Resume

• Since you’re applying for a high-level position, you need to show how you’ve advanced in your career, which you can do by emphasizing your most recent accomplishments. Did you create new marketing campaigns that resulted in higher conversions? Did you acquire a host of new clients? Think back on what you’ve achieved and how you can use that to your advantage!
• For example, if you increased customer satisfaction rates, how much did they improve? How many departments did you work with? Adding numbers is an excellent way for employers to evaluate your work!

Related resume guides

• Marketing Manager
• Business Development

Your digital marketing resume serves as your first impression to employers, which means you want it to be formatted correctly for prospective employers. Correct  resume formatting  ensures your digital marketing resume is readable, logical, and professional. 

The most popular formats for resumes are the reverse-chronological, functional, and combination/hybrid formats.

Reverse-chronological, functional, and combination formats

• Reverse-chronological:  This format is the most popular and the most preferred by employers. (It’s the tried and true resume standard!) It’s the best format if you have a strong work history with no employment gaps. It’s also the best option to showcase experience because it provides a clear timeline of your career progression. In this format, your work history and experience are listed in reverse-chronological order, starting with your most recent position.
• Functional:  The functional format is usually used by individuals who have gaps in their work history, have changed careers a few times, or have little relevant experience. Your skills and abilities are listed first in this format instead of your work history. 
• Combination:  This format mixes the reverse-chronological and functional formats to place equal emphasis on skills and work history.

It’s difficult to know which format to choose when  writing your resume . If you’re unsure which to choose, it’s best to use the reverse-chronological format because it’s easy to read with a logical flow. Plus, it’s the unofficial standard for resumes, so employers (and the ATS) know how to scan it quickly.

Digital marketing resume header

You already know the importance of marketing, so when it comes to your resume header, this is where you should display relevant information prominently. It should be located at the top of your digital marketing resume.

The font you use for your name should be larger than that of the rest of the resume, and you should also include the job title (slightly smaller than your name) of the role you’re seeking.

Underneath your title and name, you need to put your contact information, starting with your email address. Avoid using the email you created in high school—if the only handle you have is [email protected], it takes just a few minutes for a tech-savvy individual such as yourself to set up a new Gmail account with a professional handle.

After your email, add your phone number in case employers wish to contact you directly. Then it’s up to you whether you list your location (just your city and state) and social media links. Your location may be important to alert employers to your availability for an in-person interview, but you can leave it out if you’re out of state.

If you have a LinkedIn profile or other professional websites, list the URLs in your contact header. This is a good way to showcase your skills and experience to employers. (Plus, many employers require your LinkedIn profile on your application.)

What you need to know about the ATS

When you’re applying for a digital marketing position, it’s important to know about applicant tracking systems, also known as the ATS. Employers use the ATS to scan resumes and filter through potential candidates. If your resume isn’t formatted correctly or lacks keywords, it will be filtered out, and you won’t be considered for the position.

If you’re using a  Google Docs resume template  or a  Word resume template , consider certain formatting elements to beat the ATS: 

• Use standard one-inch margins on all sides of your resume; reduce it by a half-inch if needed. This makes it easier for employers to read, and your digital marketing resume won’t look cramped.
• Choose a simple, standard font, such as Arial, Calibri, or Times New Roman. Don’t use a script or ornamental font because it will be difficult to read.
• Use a font size of 10-12 points for the body of your resume. Section headers should be larger at 14-16 points.
• Organize your resume logically with the most important information at the top. The easiest way to do this is to list your experience and education in reverse-chronological order. This format will ensure the reader will see your most recent experience and education first.

Your digital marketing resume writing guide

Though you’re a pro when it comes to marketing, it’s daunting to try and market yourself with only a single page.  Building a resume  is never going to be easy, but it can be a lot easier when you take it section by section.

Important factors in building your digital marketing resume:

• Resume objectives and summaries 
• Work experience 
• Digital marketing skills 
• Education and certifications 
• Projects, interests, and hobbies

Do you need a resume objective or summary?

A  resume objective  is a short statement explaining what you’re looking for in a job and what you can offer. A  resume summary  is a longer, more detailed explanation of your aggregated skills, experience, and accomplishments.

You won’t need to use either one for your digital marketing resume most of the time. For an objective or summary to work, it must be specific. Skip this section altogether if you can’t commit to customizing your objective/summary to  each job for which you apply .

Think you might want to include an objective or summary anyway? Here’s when you should consider using an  objective : 

• You’re changing careers
• You do not have much experience

And here’s when a  summary  might be the key to winning the day: 

• You have at least 10+ years of experience
• You want to highlight an accomplished work history

Excellent objective

Analytically-minded digital marketing graduate with a 12-week internship experience in social media management, analytics implementation, email acquisition, and web analytics. Eager to develop my skills under expert leadership within a team setting, where I can contribute to paid search and social media campaigns for Ritchie Bros. 

Why it works

This objective clearly states the company and the specific role the job candidate is seeking, pulling keywords, such as “paid search” and “social media campaigns” from the  marketing job description . The job seeker demonstrates why they’re a good fit for this role by beginning with appropriate background information and skills. 

Excellent summary

Seasoned and goal-oriented digital marketer with 12 years of experience managing and executing successful marketing campaigns across multiple channels, including online, offline, and mobile. I have a proven track record of increasing website traffic and conversions by more than 25% through SEO/SEM, social media, email marketing, and content strategy. Looking forward to joining a tech startup like Steadily, where I can accelerate the growth of the company through a decade-plus of experience and mentorship of junior digital marketers. 

This summary highlights 12 years of experience in digital marketing and explains why the candidate is suited for the job with quantifiable metrics aggregated across total work history. The summary also includes keywords like conversions and SEO from the job description.

Digital Marketing Work Experience

When writing the bullet points for your work history, think about relevant experience. Three to four job experiences are the sweet spot, but if you have fewer than two, we have some tricks that will improve your digital marketing resume. If you’ve had many jobs, keep them handy on a master resume, but don’t list every position; just include the most relevant ones that fit the job description. 

Writing your work experience bullet points

When writing work experience in a bulleted list, active verbs are the best way to describe your expertise and show your work in action. As a digital marketer, the following active verbs could serve you well:

• Strategized 
• Created 
• Automated 
• Optimized 
• Improved 
• Exceeded 
• Coordinated 
• Executed 

Avoid using passive language like “was responsible for.” Similarly, personal pronouns (I, me, my) are space wasters. 

The following three work experience bullet points are a solid start but still lacking:

• I managed a team of 10 employees
• Directed all online marketing campaigns
• Collaborated with management to enhance automation

To be fair, these bullet points have some solid information we can leverage, but they’re still too vague. They fail to demonstrate how your duties gave way to achievement. 

With active language, role specifics, and quantifiable metrics, these become much stronger bullet points:

• Managed a team of 8 junior digital marketers to increase online sales conversions by 10% within 3 months
• Directed an email campaign that increased website traffic by 22% in 2020
• Collaborated with marketing leaders to automate the creation of reports around conversion rate, traffic, conversion funnels, and retention, saving 13 hours of manual reporting each week

Does every bullet point need some sort of metric or quantifier? No. However, it should be a goal to shoot for.

Demonstrate your impact with metrics

Let’s dive further into metrics. Metrics are important because they allow the reader to determine your effectiveness in your role and if you met expectations. These numbers must demonstrate how  you  impacted the company directly or indirectly.

So, when listing work history, include metrics that support your experience. Aim to have metrics in 60 percent or more of your bullet points, so you’ll be ahead of your competition. Metrics can be derived from several areas: 

• SEO and site traffic performance 
• Marketing campaign results 
• Conversion rate improvements 

For example, your job experience bullet points could look something like tho which you apply. If you’d rather not take the time to tailor it to each position, you’re better off leaving this section out. 

• Led SEO efforts and conversion funnels to generate 170K unique monthly visitors and $1.8M in monthly revenue
• Tracked email and social campaigns and identified areas to optimize in SEO, design, and content, resulting in an average of 7% more customers per month 
• Created reporting around paid marketing funnels and leveraged this to improve the conversion rate by 210% incrementally

Best digital marketing skills to include

There are two kinds of  skills to include on your resume : hard and soft skills.

Hard skills are technical abilities specific to the job, like A/B testing or Google Analytics. Soft skills are more general traits that employers appreciate across most jobs, like teamwork or communication. While soft skills are important, your digital marketing resume should contain  mostly hard skills . 

Hard skills might include:

• Social media advertising
• Brand awareness
• Google Analytics
• Email campaigns 
• Lead generation 
• Conversion funnels 

Soft skills (again, not the focus) might include:

• Interpersonal communication 
• Self-motivated 
• Detail-oriented 

These are ordinary hard and soft skills used in digital marketing, but there are many more for which an employer may be looking. Pay close attention to the keywords listed in the  marketing job description , then use that to tailor your skills section with six to ten relevant keywords. 

Education and certifications

At minimum, you’ll need a bachelor’s degree to begin your career in digital marketing. This means you can skip listing your high school diploma if you’ve got a degree. If you have a master’s degree, include your bachelor’s as well and list them in reverse-chronological order. 

Especially once you’ve gotten some years under your belt, you don’t need to include anything fancy. Just list the basics: 

• The name of your college or university
• Your degree
• How many years you attended (it’s fine just to list the graduation year)

If you want to show off further training, you can add a dedicated certifications section. Certifications don’t take the place of a degree, but some employers may request certain certs from you. There’s a world of certifications available for you to pursue through Google, Coursera, Facebook, YouTube, and many more.

Certs range in experience level, price, and requirements. If you do have a cert(s) or plan to pursue one, this sort of thing is simple to include. You can briefly list it in the sidebar or at the bottom of your resume. 

Do you need to add projects, interests, or hobbies?

Most resumes don’t include projects, but sometimes they can be helpful to give the recruiter more information about you, especially if you’re short on previous job experience. 

If you’re including projects on your digital marketing resume, treat projects as you would your work experience section by listing three to six bullet points under each. Like your work experience bullet points, your project bullet points will demonstrate your role in the project and the positive outcomes. Metrics are encouraged here, too. 

Projects could range from anything to developing a social media campaign for a small business or tinkering with a personal blog and optimizing SEO performance. 

Adding an  interests and hobbies section  isn’t the same as a projects section. Consider including this section if the job description references the importance of a good company cultural fit or if they seem pretty casual. Even if the company is casual, it’s not okay to list any ol’ thing. Binge-watching Netflix and napping on the weekends are not the kinds of things you want to advertise to potential employers (but hey, we understand the importance of a good nap).

Instead, opt for interests and hobbies for which you can intelligently demonstrate relevance to the job if asked during an interview.

For example, as a digital marketer, experimenting with French cuisine demonstrates that you’re a self-starter who is creative and doesn’t mind trying new things. As another example, playing rugby throughout college shows that you’re well-rounded and can balance your time well.

Tailoring your digital marketing resume to each job

If you’ve made it this far, you’re nearly there, just hang in there for this critical piece of advice.  Tailor your digital marketing resume to each job you apply for.

Tailoring your resume is easier than you think. You only need to slightly adjust the following sections:

• Work experience bullet points
• Objective/summary (if you included one)

We’ve discussed the importance of reading the job description carefully and including the keywords mentioned. Don’t do a copy/paste job, and be honest about your abilities. Include keywords strategically to show your employer that you have the skills and experience needed.

Ensure your resume is flawless

Lastly, don’t let your resume fall into anyone’s hands until it’s perfectly polished and error-free. Let your resume rest overnight before you return for a final look. For best results,  check your resume  multiple times and even better, have a friend or trusted colleague look it over, too!

Land your digital marketing job

At last, you made it! Maybe you still have to finishing  writing your resume , but we’re confident that your resume will be better with these tried and tested tips. 

Just remember:

• Your resume format matters greatly, and the reverse-chronological format is your best friend. 
• Use your contact header to market yourself quickly by placing it at the top of your document. 
• Plan to beat the ATS by including keywords in the job description.
• An objective or summary is optional, but if you want to include one, tailor it to the job.
• Use active language and metrics in your work experience bullet points to leverage your abilities.
• Job-specific technical skills, particularly those listed in the job description, hold more weight than soft skills.
• List your education in reverse-chronological order.
• Projects, interests, and hobbies might be appropriate to add if you’re short on experience. 
• Customize your resume for every job application.
• Never submit a resume unless it’s error-free, so check it multiple times!

There you have it! With these tips, you’re one step closer to landing your dream digital marketing job. Now, you can start  building your resume  and working on your digital marketing cover letter , so you can get more interviews.

We’re cheering you on! 

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25 Marketing Manager Resume Examples - Here's What Works In 2024

Skilled marketing managers are highly sought-after by businesses in virtually every industry. our resume templates will help you shine as a job candidate in 2023 (google docs and pdfs attached)..

Marketing managers can be invaluable assets for businesses of any size. While their jobs can encompass a variety of responsibilities, these individuals drive their company’s brand and public image while developing strategies to promote its products and services. They also typically oversee marketing departments, supervise other employees, and manage budgets. The future looks bright for people seeking to enter this bustling, fast-paced profession. According to the US Bureau of Labor Statistics , job opportunities for marketing managers are expected to grow by 6% between 2019 and 2029. Marketing departments aren’t going to disappear anytime soon because they provide such a vital service to businesses. Companies rely on marketing to promote public awareness of their brand and connect with customers. To be successful as a marketing manager, you’ll need to have a balance of analytical and creative skills. You should be able to analyze and interpret market data, balance budgets, and make logical decisions about marketing campaigns, all while consistently generating new ideas and communicating them effectively to others. Strong leadership skills are also essential for this senior-level position. How can you become a marketing manager in 2023? You’ll need a knockout resume to set yourself apart from other applicants. Let’s look at some marketing manager resume templates that will help you get hired.

Marketing Manager Resume Templates

Jump to a template:

• Marketing Manager
• Product Marketing Manager
• Social Media Marketing Manager
• Digital Marketing Manager
• Digital Marketing Specialist
• Marketing Director
• Email Marketing Manager
• Content Marketing Manager
• Marketing Communications Manager
• Marketing Account Manager
• Senior Marketing Manager

Jump to a resource:

• Keywords for Marketing Manager Resumes

Marketing Manager Resume Tips

• Action Verbs to Use
• Bullet Points on Marketing Manager Resumes
• Frequently Asked Questions
• Related Marketing Resumes

Get advice on each section of your resume:

Template 1 of 25: Marketing Manager Resume Example

A marketing manager helps businesses generate more sales or get a particular community’s attention. They are responsible for leading the entire marketing operations, including conducting research, developing and implementing strategies, estimating budgets and resources, and delegating tasks. This is a role that requires project management skills and analytical thinking. You should use your resume to illustrate your value, so it’s a good idea to include quantifiable achievements in your work experience section.

We're just getting the template ready for you, just a second left.

Tips to help you write your Marketing Manager resume in 2024

   understand your target audience..

Yes, we’re talking about your potential employer. You can leverage the same principles you use in your marketing research for your job hunt. Before writing your resume it’s a good idea to do some research on your potential employer to understand what they’re looking for. Is it an agency or a niche-specific company? In that case, are you familiar with that niche? If so, it’s definitely worth mentioning that on your resume, either in the skills section or as part of your work experience. What skills would be useful for helping your potential employer generate more leads? Use this information in your favor to craft the ideal resume.

   Craft your resume based on your specialty.

What differentiates you from the competition? Most marketing managers are generalists, but it’s all about proportions and value. Are you more proficient at SEO? Do you stand out when it comes to data analytics? Your job hunt should be treated like a marketing campaign, and your resume is what will get your potential employer’s attention. Therefore, it is important to accentuate your strengths and value. It is also a good opportunity to incorporate relevant keywords.

Skills you can include on your Marketing Manager resume

Template 2 of 25: marketing manager resume example.

When you’re seeking a marketing manager position, your resume should highlight the skills and abilities that will help you succeed in the role. A great marketing manager is a skilled communicator, a creative problem solver, and an astute analyst -- so your work experience should show how you’ve successfully used all of these skills (and more) at past jobs.

   Uses specific metrics to measure achievements in the marketing industry

Marketing is a competitive, results-driven field. You need to be able to achieve concrete, measurable outcomes in order to succeed in this profession. Being able to quantify your accomplishments at past jobs (e.g. “increased site traffic by 15%” or “generated over $1.5 million in revenue”) shows that you can make a meaningful impact at a company.

   Effective use of skills section to describe marketing skills

Although you don’t need a technical background for a marketing manager role, you may need to be familiar with certain types of software (e.g. for data analytics or marketing automation). It’s wise to use your skills section to showcase your knowledge of programs like Facebook Ads, CRM tools, or Influencer Marketing.

Template 3 of 25: Product Marketing Manager Resume Example

If you’re business savvy yet also creative, a job as a product marketing manager could be a good fit for you. The product marketing manager, creates, plans, and executes marketing strategies for a company’s product line. This role will work closely with the product development and sales departments to craft messages that resonate and persuade key customer groups to buy. The product marketing manager is responsible for creating messaging, creating customer personas, conducting market research, utilizing marketing tools, tracking data, and more. To become a product marketing manager, you’ll need at minimum a bachelor’s degree in marketing. A master’s degree in marketing or business may help you stand out. Hiring managers will be looking for a candidate with several years of experience in the marketing world. Previous experience as an SEO specialist, head of content, or brand manager will be desirable. The ideal product marketing manager candidate is creative, dynamic, and a skilled multi-tasker.

Tips to help you write your Product Marketing Manager resume in 2024

   showcase your experience collecting and interpreting data.

Product marketing managers are responsible for monitoring and analyzing the data from marketing campaigns they are running. As such, it’s important to show you are able to use data to improve your marketing strategy. Showcasing examples where you’ve done so in the past on your resume is wise.

   Highlight proficiency with online marketing tools

It’s important that candidates for this role are able to use online marketing tools, such as Google Adwords, to implement and monitor effective online campaigns. As such, you should highlight any experience you have working with popular digital marketing tools. You can also get certified in Google Adwords and a variety of other marketing tools.

Skills you can include on your Product Marketing Manager resume

Template 4 of 25: product marketing manager resume example.

The product marketing manager is responsible for creating a voice for the product outside the company. This means they implement different techniques to increase the product’s visibility. A company can have a great product, but if they don’t know how to make it visible to its target audience it might lead to financial failure, and it’ll never get to solve its customers’ problem. That’s when a product marketing manager can be helpful.

   Focus on your impact rather than your responsibilities.

The product marketing manager’s purpose is to generate conversions and retention, so they must have full ownership of the project. That’s why it is essential to focus on your impact rather than your responsibilities. Was your job able to generate leads? Were you able to engage customers? If you prioritize these achievements over your duties in your work experience section, you’ll add more value to your resume.

   Demonstrate your ability to make data-driven decisions on your resume.

Research is an essential aspect of product marketing management. You need to determine your target audience and understand its habits to establish a successful campaign. Ideally, you should leverage statistics and metrics to make decisions. You can talk about previous projects in which you conducted data-driven research to create a marketing strategy.

Template 5 of 25: Product Marketing Manager Resume Example

Product marketing managers research customer needs, develop marketing strategies, and create messaging and communications around products to shape their image. To get one of these jobs, you need to be an exceptional marketer with a proven track record of driving product sales. It’s not an entry-level position, so use a resume like this one to demonstrate your success at previous jobs as well as any promotions you’ve received.

   Shows growth through promotions

Product marketing managers are seasoned professionals with plenty of experience, and they usually also lead marketing teams. Show that you are ready for a senior-level leadership role by pointing out promotions at past jobs (e.g. the positions at Growthsi shown on this resume) -- being promoted proves that you are a strong performer and that you are professionally driven.

   Emphasizes past work experiences and achievements

You need marketing expertise in order to become a product marketing manager, so your resume should highlight your history within the field. Having years of experience and achievements in related jobs such as sales analytics, business data analytics, or marketing coordination will make you a stronger candidate for the role.

Template 6 of 25: Product Marketing Manager Resume Example

The marketing and product management field is filled with job applicants who lack significant experience. This resume, by contrast, illustrates the marketing background of the product manager and does an excellent job at conveying a sense of continuous accomplishments at a variety of tasks.

   A long history of successes

The 10-year experience of this product manager is the main thing that this resume focuses on, and with the results it outlines, it should be. The jobs that are detailed demonstrate responsibilities and productivity that scale appropriately with the applicant’s increased knowledge, indicating that they can bring even better results to their next company.

   Positive results from a variety of responsibilities

Product marketing managers need to wear multiple hats for their position, and this resume demonstrates that the applicant is skilled at a large variety of relevant marketing tasks. Not only is their experience with social media detailed, but their e-commerce proficiency and even international successes are included as well.

Template 7 of 25: Social Media Marketing Manager Resume Example

A social media marketing manager is someone who oversees many aspects of a company’s digital marketing strategy and focuses mainly on social media channels. The social media marketing manager may oversee email campaigns, content on platforms such as Instagram, opportunities on radio or podcasts, digital advertisements, and more. As a social media marketing manager, you will monitor and analyze engagement data, oversee project progress, work cross departmentally to develop new content, and engage with internal stakeholders to ensure initiatives are aligned. To become a social media marketing manager, you will need an undergraduate degree in a related field such as marketing or communications. A master’s degree is not necessary but can help you land the role. Hiring managers will look for candidates with extensive digital marketing experience, so prior roles as a digital content creator, digital marketer, or marketing supervisor will help you stand out. To land this role, it’s important to have considerable experience using digital marketing tools, great analytical thinking skills, as well as a creative and flexible mindset.

Tips to help you write your Social Media Marketing Manager resume in 2024

   detail your knowledge of digital advertising tools.

Digital advertising is integral to a successful advertising strategy in today's world. With that in mind, it’s important to showcase your ability to use digital marketing tools, such as Google AdWords, effectively. Google, Hubspot, and many other companies offer online certification courses in digital advertising. You can add these credentials to your resume to stand out.

   Highlight your people and project management skills

As a social media marketing manager, you will be responsible for overseeing each project at large, as well as delegating each task within a project to the proper team. It’s important to showcase your ability to effectively manage projects, delegate tasks, and lead a team on your resume.

Skills you can include on your Social Media Marketing Manager resume

Template 8 of 25: social media marketing manager resume example.

Social media marketing managers create, plan, and run marketing campaigns on various social media platforms. If you’re applying for one of these positions, you’ll need strong marketing skills as well as the ability to generate engagement on platforms such as Twitter, Facebook, and Instagram. Use your resume to show off your social media savvy as well as your previous accomplishments in marketing.

   Bullet points lead with strong action verbs, relevant to marketing management

Social media marketing managers need to have strong leadership and management skills. One of the best ways to demonstrate your initiative and productivity is to use strong action verbs to discuss your achievements. Verbs like “launched”, “collaborated”, and “promoted” highlight your professional strengths and vividly illustrate what you accomplished at past jobs.

   Points out specific, quantifiable results relevant to social media

If you want to stand out as a job applicant, your resume should be full of clear, specific accomplishments from your past jobs. When you can point to measurable achievements such as “increased conversions by 145%” or “managed advertising for more than 50 social media accounts”, you show hiring managers proof of your marketing abilities.

Template 9 of 25: Social Media Marketing Manager Resume Example

While social media management focuses more on the management and use of social media accounts, social media marketing management emphasizes generating leads to those accounts, or even the company’s website, through paid or organic channels. When applying for a social media marketing manager role, your work history and skills section should show evidence of your experience in such areas.

   Strong action verbs and attention to numbers

The bullet points in this template utilize strong action verbs such as “launched”, “lead”, and “promoted” to emphasize their role in the highlighted activities. The bullets also clearly quantify the results achieved, such as “engagement growth 45% higher than average” and “increased conversions by 145%”. Due to the quantitative nature of marketing and social media, it is important to highlight such accomplishments on your resume to show the hiring manager that you have experience with effectively increasing sales and engagement.

   Tailored to social media marketing

This resume effectively displays the applicants’ blend of expertise in both social media and marketing. Their work history and skills in advertising, market research, and in content marketing clearly demonstrate their competency and ability to succeed in a social media marketing manager role.

Template 10 of 25: Digital Marketing Manager Resume Example

There are different forms of traditional marketing, but your potential employer might be focused on a marketer that feels comfortable in the online arena. Therefore, it is ideal to tailor your resume to digital the digital marketing industry. This includes skills like SEO, email marketing, website analytics, and social media management.

Tips to help you write your Digital Marketing Manager resume in 2024

   improve your chances of getting noticed by using keywords..

Think of your resume as a website where you place your content. Most resumes will go through scanning platforms also called Applicant Tracking System. And most of them get lost in the process because they were not optimized with keywords. By adding relevant keywords you are increasing your visibility in the job hunt. These keywords can be marketing skills or techniques you can include on your resume.

   Maintain a good readability score.

There is a reason why readability plays a huge role in search engine optimization. Users won’t be engaged in content that is hard to read. That’s why search engines prioritize content with positive readability scores. The same thing can be applied to your resume. Recruiters might ignore your resume if it’s hard to read. That’s why it is important to distribute your work experience content into bullet points and use action verbs that’ll help you write more concise phrases.

Skills you can include on your Digital Marketing Manager resume

Template 11 of 25: digital marketing manager resume example.

A digital marketing manager oversees and leads the marketing team. They are responsible for determining the project’s standards, delegating tasks, providing feedback, and using data analytics for strategic planning. They can work in a wide variety of industries to help their organization generate more sales and donations, or get a particular community’s interest. Since this is a senior-level position, your resume should demonstrate extensive expertise in marketing projects.

   Highlight your project management skills on your resume.

This is a role that combines marketing expertise with management duties, so it’s crucial to highlight our project management skills on your resume. Your potential employer might want to know if you are qualified to lead and guide a marketing team toward its goals.

   Demonstrate your familiarity with Agile principles on your resume.

According to the 4th Annual State of Agile Marketing Report, 51 percent of marketing teams used Agile principles in their operations. Agile helps teams stay on top of their backlog by prioritizing tasks and dividing them into a manageable workload.

Template 12 of 25: Digital Marketing Manager Resume Example

Digital marketing managers are a key part of leadership in digital marketing, above digital marketers and under digital marketing directors. They’re leaders and experts in the digital marketing space, including content, email, social media, and mobile marketing. They develop and implement marketing campaigns on digital platforms in order to promote a company’s brand, products, and services. Experience with digital marketing and managing a team are a must for this role.

   Show your ability to manage budgets

Digital marketing managers are not only responsible for managing people, but also budgets. The ability to effectively complete projects within financial constraints saves the company money, and ultimately in a business you want to have the highest rate of return that you can. An example would be “Maintained cost-saving rates at 60%, saving up to $1.1 million per year.”

   Emphasize your sales abilities

Marketing is key to driving more sales. If you have experience increasing traffic, engagement, and ultimately landing more sales for the company, you should take the time to highlight your experience. For example, you’ve generated a 5% increase in the company’s baseline profit due to the changes you’ve made with digital ads, social media campaigns, and more. Show it off!

Template 13 of 25: Digital Marketing Manager Resume Example

A digital marketing manager oversees all of a company’s online marketing efforts, which could include email newsletters, social media posts, and advertising. To become a digital marketing manager, you’ll want to use your resume to emphasize your fluency with online marketing channels as well as your technical skills.

   Skills section lists digital marketing hard skills

Digital marketing can require some technical competency. While you don’t necessarily need a background in programming or coding, you may need to be proficient with software such as SQL, Google Analytics, and Python. Listing these hard skills in your skills section can be an effective way to demonstrate your technical abilities.

   Describes digital marketing accomplishments using clear action verbs

Verbs like “orchestrated”, “overhauled”, and “managed” are great, strong words for describing what you achieved at past jobs. Choosing the right words to talk about your past experiences can add energy to your writing and tell potential employers a lot about the kind of employee you are.

Template 14 of 25: Digital Marketing Specialist Resume Example

A digital marketing specialist is a professional who helps organizations increase their online visibility, generate more traffic, and eventually increase their profit. They use multiple strategies, including search engine optimization, copywriting, email marketing, influencer marketing, user-generated content, and paid advertising. This is a role that requires a lot of market research and evaluation, so it’s important to highlight your data analytic skills on your resume.

Tips to help you write your Digital Marketing Specialist resume in 2024

   highlight your marketing automation skills on your resume..

Marketing automation software is used for reducing repetitive tasks and taking some weight off the digital marketer’s shoulder. These tools optimize marketing campaigns including email marketing, content management, audience segmentation, etc. This way, digital marketers can focus on more relevant tasks such as marketing analysis and strategic planning.

   Mention your knowledge of user experience design.

User experience is the process of evaluating and enhancing users’ interaction with a brand, product, or service. Digital marketers use UX to improve the target audience’s perspective of a brand or website. This helps them improve the product’s aesthetic, functionality, and experience.

Skills you can include on your Digital Marketing Specialist resume

Template 15 of 25: digital marketing specialist resume example.

As an experienced digital marketing specialist, make sure to highlight your successful projects and marketing experience in previous positions. This is a general digital marketing specialist template that demonstrates a well-rounded grasp of best marketing practices with a variety of relevant hard skills and numeric accomplishments that show the recruiter what you can do.

   Quantify your achievements and projects

As a digital marketing specialist, you are responsible for driving traffic. Sharing specific numbers of the results of your work gives the recruiter hard numbers to picture what you can do for their company. This resume template offers key examples like “increased monthly organic website traffic by 35%” (numeric achievement) and then explicitly states what digital marketing strategies they used.

   List your relevant hard skills for marketing

Hard skills for digital marketing specialists are specifically related to data analysis to understand and act on market trends, as well as the ability to use creative software such as Adobe Creative Suite and Illustrator. You’ll want to make sure to cross-reference the job description and only list skills that you are truly familiar with.

Template 16 of 25: Digital Marketing Specialist Resume Example

Digital marketing specialists are responsible for planning and carrying out marketing campaigns as well as analyzing and reporting data. Although this role is less senior than a management position, it still usually requires some prior experience within digital marketing. Your resume should highlight successful digital marketing campaigns you’ve run at past jobs. Make sure to also mention your relevant hard skills in your skills section, as shown in this resume.

   Quantifies achievements with specific metrics

Whenever possible, use specific numbers to quantify the results you achieved through your past digital marketing campaigns. Saying that you “increased monthly organic website traffic by 35%” or “achieved a 91% lead-form submissions increase” shows hiring managers what you are capable of achieving for their company.

   Prominent skills section showcases technical abilities

You’ll typically need at least some technical skills to become a digital marketing professional. You might need to use software for marketing automation, graphic design, and analytics in your day-to-day job -- so be sure to list these hard skills prominently on your resume.

Template 17 of 25: Marketing Director Resume Example

A marketing director is someone who is responsible for overseeing the creation, implementation, and monitoring of all marketing campaigns in a company. As such, they are experienced marketing professionals who have knowledge of digital marketing, advertising, and event marketing. The marketing director must analyze data to create marketing plans based on a company’s current performance and desired goals. They also must lead a team of midlevel marketers in executing the campaign successfully. When recruiting for this role, hiring managers will be looking for someone with proven marketing and leadership experience, as well as relevant technical skills. Most candidates for the role have a bachelor's degree in marketing or communications. A master’s degree can help make your resume more competitive. To land this role, candidates usually need at least three years of previous marketing experience, and technical skills in branding, advertising, and digital marketing.

Tips to help you write your Marketing Director resume in 2024

   show your proficiency with differing marketing techniques.

There are many techniques marketers can deploy depending on a company’s needs. Since the marketing director is responsible for inventing all campaigns, hiring managers will want someone with expansive knowledge. On your resume, try not to focus on a singular marketing concept. For example, if you're currently in digital marketing, you’ll want to highlight experiences you’ve had with different campaigns like direct mail. It’ll show hiring managers you're well-versed in a variety of tactics.

   Highlight your leadership skills that relate to being a marketing director

The marketing director typically oversees a department of entry-level and mid-level marketers. Since the marketing director is responsible for managing employees to ensure campaigns are executed correctly, hiring managers will be looking for a candidate with stellar leadership skills. If you’ve been able to effectively lead a team, you should highlight your success. If you haven’t yet had the opportunity to lead a team, try to highlight experiences where you lead a project or trained new hires.

Skills you can include on your Marketing Director resume

Template 18 of 25: marketing director resume example.

Besides digital marketing directors, there are also traditional marketing directors who dabble both in the online space and in-person. This may include coordinating marketing campaigns for product launches, events to promote the product or service, and overseeing relationships with the public and marketing vendors. They lead their team and successfully complete projects within the set deadline and budget, while conducting market research.

   Show longevity in your roles

As a marketing director, you are a key player in the company’s marketing department and should be a resource of all things marketing. Prospective employers may be wary if you have a short history at a job, as they don’t want to be replacing a director of the department anytime soon. Don’t forget to show promotion in your roles too!

   Emphasize your project management skills and experience

Executing marketing campaigns requires project management experience; both in starting the project and successfully finishing it with results. Make sure to talk about any relevant marketing projects with what scale they were, the budget, the results, and within what timeframe. The details help the recruiter to create a complete picture of what you did and what you can do.

Template 19 of 25: Marketing Director Resume Example

If you’re an outstanding leader with years of marketing and management experience, you may have your sights set on becoming a marketing director. Most professionals spend 5-10 years in various marketing jobs before advancing to a director position. When you’re applying for this job, your resume should show that you’ve excelled in past marketing roles and that you’ve been successful as a manager.

   Emphasizes professional growth through promotions in marketing roles

If you’ve advanced to more senior positions at previous companies, make sure to point out those promotions on your resume. Showing how you stepped up to greater levels of responsibility and seniority in past jobs speaks to your leadership abilities.

   Uses marketing-focused action verbs to describe achievements

For a senior leadership role, your resume needs to show that you are an excellent manager and leader of people. Choose strong action verbs such as “improved”, “negotiated”, and “managed” to highlight your initiative and ability to make sound decisions for the benefit of your past companies.

Template 20 of 25: Email Marketing Manager Resume Example

Email marketing managers are tasked with developing and ensuring the execution of a company’s email marketing strategy. This position requires communication with the larger marketing department as well as with your subordinates so communication skills are essential. Recruiters will be looking for a background in marketing and management and will be looking, specifically, to see your experience with email marketing. Here is a strong email marketing manager resume to look at.

Tips to help you write your Email Marketing Manager resume in 2024

   include all industry-standard email marketing tools..

There are a couple of email marketing tools available in the market currently. Ensure you are experienced with at least the industry standard ones. For those you are not familiar with, make the effort to take a crash course to learn how to use them before adding them to your resume.

   Include metrics relevant to email marketing.

Impress recruiters with your success in previous positions by including important metrics. Some relevant email marketing metrics include your emails-opened rate, and your email response rate just to mention a few.

Skills you can include on your Email Marketing Manager resume

Template 21 of 25: content marketing manager resume example.

A content marketing manager manages the creation of content meant to engage and attract customers to a company’s brand and products. In this position, you will create the content strategy, handle budgets, manage content creators, and evaluate content engagement. Recruiters will be looking to see a background in marketing - especially digital marketing - and strong managerial experience. Take a look at this recruiter-approves resume.

Tips to help you write your Content Marketing Manager resume in 2024

   include digital-marketing-specific skills..

Digital marketing is unique from other forms, of marketing, so specify your marketing skills to digital marketing skills. These would include things like expertise in SEO or Google Analytics.

   Use content marketing keywords.

Get passed and ATS resume filters by using relevant content marketing keywords. These may include words like SEO, social media, email, Google Analytics, etc.

Skills you can include on your Content Marketing Manager resume

Template 22 of 25: marketing communications manager resume example.

A professional in this position is in charge of developing and executing the production of marketing content that communicates information about the company’s products. This content may include product fact sheets, brochures, graphics, etc. As a manager, you will take more of an overseer role so your management and leadership skills need to be strong and effective. You will be expected to have a strong background in marketing and communications and to have an excellent understanding of the company’s products. Because this is a manager's position, at least 5 years of experience will be expected.

Tips to help you write your Marketing Communications Manager resume in 2024

   show career progression in marketing..

To arrive at a management position, you need to show leadership and initiative. Showing a steady ascent in the marketing department with promotions shows that you have been an excellent employee and that previous employers have identified you as someone with leadership potential.

   Get marketing-related certification.

Show recruiters your dedication to the profession by going the extra mile and gaining certification in marketing-related topics. This applicant has certifications in marketing communication and social media marketing.

Skills you can include on your Marketing Communications Manager resume

Template 23 of 25: marketing account manager resume example.

Like all other account managers, marketing account managers create and maintain relationships with clients. The biggest difference is that these account managers specialize in the marketing of the company’s products to these clients. You will be in charge of creating marketing strategies and campaigns, researching the competition, coordinating the realization of marketing campaigns, and analyzing the effect of these campaigns. Your resume should show your ability to do all these tasks and more.

Tips to help you write your Marketing Account Manager resume in 2024

   show marketing experience using multiple mediums..

This position is not specialized in one medium like website marketing. So your resume should equally show experience in marketing on multiple mediums. This applicant shows experience using email marketing, website marketing, and social media marketing.

   Mention the industries you have worked in.

Your marketing approach in the education sector will be very different from your approach in the financial sector. So include the industry of your previous employers, especially if you are applying for a job in those sectors. It will be beneficial for recruiters to know that you already have a grasp of that industry’s landscape and know what marketing is effective in that sector.

Skills you can include on your Marketing Account Manager resume

Template 24 of 25: marketing account manager resume example.

A marketing account manager is the face of the company to its clients. It is your job to manage client relationships and cultivate new client relationships. You will be the middle man between the marketing department and the client and will endeavor for your client to have a positive experience with your company. This position needs excellent interpersonal skills as well as problem-solving and communication skills. Many professionals in this position have bachelor's degrees in marketing, business, or a related field, and have years of experience in the industry. Take a look at this successful resume.

   Use strong action verbs which stress marketing skills.

Strong action verbs can highlight your marketing and leadership skills. Verbs like ‘championed’, ‘supervised’, and ‘launched’ help frame your achievements in a positive light.

   Focus on marketing skills in the skills section.

As much as client relations and communication are a big part of your role, you still need to show yourself to be a strong marketing professional. So concentrate on listing your marketing skills in the skills section.

Template 25 of 25: Senior Marketing Manager Resume Example

A senior marketing manager will oversee the operations of their marketing department. They are charged with taking the lead in developing marketing strategies and supervising the execution of those strategies. As such, managerial and leadership skills are essential for success. You will be expected to have a degree in marketing or a related field and will need to have years of experience in the same. Take a look at this recruiter-approved resume sample.

Tips to help you write your Senior Marketing Manager resume in 2024

   show growth in your marketing promotions..

To get to a senior role, you need to show previous success and recognition of your success by previous employers. Showing promotions in the marketing field is an easy way to indicate that you are an exemplary employee and that your previous employers thought you deserving of promotions.

   Add technical skills relevant to being a senior marketing manager.

This resume doesn’t use a long list of skills and instead prioritizes the most relevant skills for the job. Do the same and mention the most relevant skills for this position.

Skills you can include on your Senior Marketing Manager resume

To bring you the most effective tips for writing a strong Marketing Manager resume, we collaborated with hiring managers from top companies like Procter & Gamble, Spotify, and Google. They shared insider knowledge on what they look for when hiring marketing professionals, and we've distilled their advice into actionable tips you can use to improve your resume and land your next marketing role.

   Highlight your marketing campaign experience

Hiring managers want to see the specifics of marketing campaigns you've worked on. Instead of simply listing your responsibilities, provide concrete examples:

• Led social media marketing campaign on Facebook and Instagram, resulting in a 30% increase in website traffic and 250+ new leads
• Managed $500K Google Ads campaign over 6 months, optimizing ad spend to decrease cost-per-click by 20% while maintaining lead quality

Quantify your results whenever possible, as this gives employers a clear picture of your potential impact on their business.

   Showcase your knowledge of marketing tools and technologies

Modern marketing relies heavily on tools and technologies to automate, analyze, and optimize campaigns. Show employers you're well-versed in the tools of the trade:

• Proficient in marketing automation tools including Marketo, Pardot, and HubSpot
• Skilled in Google Analytics, Google Ads, and SEO tools such as Ahrefs and SEMrush
• Experience with CRM systems like Salesforce and Microsoft Dynamics

Be specific about the tools you've used and your level of expertise. If you have certifications, such as Google Analytics or HubSpot Inbound Marketing, be sure to include those as well.

   Demonstrate cross-functional collaboration skills

Marketing managers rarely work in isolation. They often collaborate with sales, product, design, and other teams to bring campaigns and initiatives to life. Highlight your ability to work cross-functionally:

• Partnered with sales team to align marketing efforts with sales goals, resulting in a 15% increase in qualified leads
• Collaborated with product team to launch new feature, creating go-to-market strategy and messaging

Avoid simply stating you have "strong collaboration skills." Instead, provide concrete examples of how you've worked with other teams to achieve business objectives.

   Tailor your resume to the specific role

Not all marketing manager roles are the same. A company seeking a Digital Marketing Manager will have different expectations than one hiring a Brand Marketing Manager. Tailor your resume to the specific role:

• Experienced marketing professional with 5+ years in the field

Instead of a generic summary like the one above, speak directly to the role:

• Digital Marketing Manager with 5+ years experience driving growth through paid social, SEM, and email marketing campaigns

Review the job description carefully and mirror the language and requirements in your resume. This shows employers you've taken the time to understand their needs and how you can meet them.

   Include non-traditional marketing experience

Marketing extends beyond just paid advertising or content creation. If you have experience in related areas, include that on your resume:

• Planned and executed company's first user conference for 500+ attendees
• Managed company's social media presence, growing LinkedIn followers by 200% over 6 months
• Served as liaison between marketing and sales teams to ensure alignment on lead quality and campaign objectives

These types of experiences demonstrate your versatility and ability to think beyond traditional marketing channels. They can help you stand out, especially if you're earlier in your career or transitioning from a different field.

   Highlight your leadership and project management skills

As a marketing manager, you'll likely be responsible for leading campaigns and initiatives from ideation through execution. Showcase your leadership and project management abilities:

• Led cross-functional team of 6 to plan and execute multi-channel product launch campaign
• Managed $1M+ annual marketing budget, allocating funds across channels to maximize ROI
• Mentored and coached junior marketing associates, providing guidance on campaign strategy and execution

If you don't have formal management experience, highlight instances where you took the lead on a project or initiative. Employers want to see that you have the potential to lead and drive results.

So, do you think you have what it takes to be a marketing manager? If you’re ready to apply for jobs, here are some tips for crafting a strong resume that will set you apart from your competition.

  List your marketing hard skills in a skills section

You don’t always need to include a skills section in your resume, but it’s always a good idea to add one when you’re applying for marketing jobs. As a marketing manager -- and especially if digital marketing is your focus -- you’ll probably need to have at least some technical knowledge. If you’re proficient with things like Google Analytics or Facebook Ads, these abilities can help make you a stronger job candidate. Utilize your skills section to list all marketing-related software you have experience with.

  Tailor your resume to the specific job you’re after

When you’re job hunting, it’s always a smart idea to tailor your resume to the specific position you’re applying for. On a marketing manager resume, you may want to highlight your past experiences with marketing, advertising, social media, web analytics, CRM systems, SEO, and other related areas. Also be sure to mention any management or leadership positions you’ve held. Adding marketing-related keywords to your skills and work history sections can help you tailor your resume even further. These keywords can also get your resume through automated tracking systems (ATS) and other filters that many employers use to sift through incoming applications. For keyword ideas, browse marketing manager job listings, look for commonly-used words or phrases, and incorporate them into your resume.

   Sell yourself with strong bullet points

As a marketing professional, you need to be able to market yourself to potential employers. Make it an easy choice for a recruiter to hire you by showing that you are the most qualified person for the job. Strong resume bullet points are one of the most effective ways to sell yourself as a candidate. Bullet points should be bite-sized summaries of what you’ve accomplished at past jobs. If at all possible, include numbers and metrics to illustrate the impact of your actions. Did you generate tons of revenue for a past company? Did you significantly increase the audience or engagement on your former employer’s social media channels? Mention specific results you achieved so hiring managers can see proof of your marketing skills. What should your bullet points look like? Here are some weaker and stronger examples to help guide you in the right direction.

• Assisted with implementing digital marketing strategies

“Assisted” is not a strong verb to lead with. It implies that you played a secondary or passive role in the project you were working on, and that’s not the message you want to convey. This bullet point is also incredibly vague and says nothing about what digital marketing strategies you employed or how they impacted the business. STRONGER

• Designed and executed email marketing and advertising campaigns that drove a $2 million increase in revenue

A bullet point like this one is much more vivid and impactful. It starts on a strong note with a clear action verb (“designed’), describes what you did in greater detail, and includes an impressive result that you accomplished through your work.

Writing Your Marketing Manager Resume: Section By Section

  header, 1. include your name and contact information.

Your header should prominently feature your full name, phone number, and email address. This makes it easy for recruiters to identify and contact you.

• John Smith 123-456-7890 | [email protected]

Avoid using nicknames or unprofessional email addresses that could raise red flags:

• Johnny 'The Marketer' Smith 123-456-7890 | [email protected]

2. Showcase your marketing specialty

If you specialize in a particular area of marketing, consider including it in your header. This helps recruiters quickly understand your expertise and determine if you're a good fit for the role.

• John Smith Digital Marketing Specialist 123-456-7890 | [email protected]
• Jane Doe Content Marketing Manager 123-456-7890 | [email protected]

However, avoid using overly broad or vague titles that don't clearly communicate your focus:

• Marketing Guru
• Marketing Rockstar

3. Keep it simple and professional

While it may be tempting to get creative with your header design, it's best to keep it clean and easy to read. Stick to a standard font, use clear section headings, and avoid using graphics or logos.

John Smith Digital Marketing Manager New York, NY | 123-456-7890 | [email protected] LinkedIn: linkedin.com/in/johnsmith

Busy, cluttered headers with too many design elements can be distracting and take away from your qualifications:

John Smith Marketing Manager Extraordinaire! 123-456-7890 | [email protected] | New York, NY 10001 [photo] [company logo] [links to social media profiles]

  Summary

A resume summary is an optional section that appears at the top of your resume, just below your contact information. It provides a brief overview of your professional experience, skills, and accomplishments, tailored to the specific job you're applying for. While a summary is not required, it can be a valuable addition to your resume if you have extensive experience in marketing or are making a career change.

When writing your summary, focus on your most relevant qualifications and achievements, using specific examples and metrics to demonstrate your value. Avoid using an objective statement, as it is outdated and does not provide any additional information that is not already covered in your resume.

To learn how to write an effective resume summary for your Marketing Manager resume, or figure out if you need one, please read Marketing Manager Resume Summary Examples , or Marketing Manager Resume Objective Examples .

1. Highlight your marketing expertise

Your summary should showcase your expertise in marketing and your ability to drive results. Use specific examples and metrics to illustrate your impact, such as:

• Experienced marketing manager with a proven track record of increasing brand awareness and generating leads through targeted campaigns
• Skilled in developing and executing marketing strategies that have resulted in a 25% increase in website traffic and a 15% boost in conversions

Avoid using vague or generic statements that do not provide any real insight into your abilities, like:

• Marketing professional with experience in various industries
• Results-driven marketing manager with a passion for success

2. Tailor your summary to the job description

Your summary should be tailored to the specific marketing manager position you're applying for. Review the job description carefully and identify the key skills and experience the employer is looking for. Then, incorporate those elements into your summary to demonstrate your fit for the role.

For example, if the job description emphasizes digital marketing experience, your summary might look like this:

Digital marketing manager with 5+ years of experience developing and executing successful online campaigns. Proficient in SEO, SEM, social media marketing, and email marketing. Achieved a 30% increase in organic traffic and a 20% improvement in email open rates for previous clients.

3. Showcase your leadership and collaboration skills

As a marketing manager, you'll likely be responsible for leading a team and collaborating with other departments. Use your summary to highlight your leadership and collaboration skills, such as:

• Experienced in managing cross-functional teams to deliver marketing campaigns on time and under budget
• Strong leadership skills, with a proven ability to mentor and develop junior marketing team members

Avoid mentioning soft skills directly, like "strong communication skills" or "team player." Instead, provide examples that demonstrate these qualities in action.

  Experience

The work experience section is the heart of your marketing manager resume. It's where you highlight your most relevant and impactful professional experiences. This is your chance to show potential employers how you've excelled in previous roles and made a positive impact on the companies you've worked for.

In this section, we'll break down the key steps you should follow when writing your work experience section to make it stand out to hiring managers.

1. Highlight your marketing campaigns and initiatives

As a marketing manager, your resume should showcase the successful marketing campaigns and initiatives you've led. Provide specific examples of campaigns you've managed from start to finish, and the results you achieved.

• Spearheaded a social media marketing campaign that increased brand awareness by 25% and generated 10,000 new leads
• Developed and executed a content marketing strategy that increased organic traffic by 50% and improved lead generation by 30%

Avoid simply listing your responsibilities without providing context or results:

• Managed social media accounts
• Created content for blog and website

2. Showcase your leadership and team management skills

As a marketing manager, you likely manage a team of marketers and work cross-functionally with other departments. Highlight your leadership and team management skills in your work experience section.

• Led a team of 5 marketing specialists to develop and execute a multi-channel marketing campaign that generated $500K in revenue
• Collaborated with sales and product teams to align marketing efforts with business objectives, resulting in a 20% increase in qualified leads

Avoid simply stating that you managed a team without providing context or results:

Managed a team of marketing specialists

3. Use metrics to quantify your impact

Whenever possible, use metrics to quantify the impact of your work. This helps hiring managers understand the scope and significance of your achievements.

• Increased email open rates by 30% and click-through rates by 15% through targeted email marketing campaigns
• Reduced customer acquisition costs by 25% through optimization of digital advertising campaigns

If you don't have access to specific metrics, you can still provide context for your achievements:

• Launched a new product line that became one of the company's top-selling products within the first 6 months
• Developed and implemented a brand messaging strategy that significantly improved brand recognition and customer loyalty

4. Highlight your technical skills and tools

Marketing managers often use a variety of tools and technologies to analyze data, automate campaigns, and measure results. Showcase your technical skills and the tools you've used in your work experience section.

• Utilized Google Analytics and Salesforce to track and analyze marketing campaign performance, resulting in a 20% increase in ROI
• Implemented Marketo to automate email marketing campaigns, leading to a 25% increase in open rates and a 15% increase in click-through rates

Avoid simply listing the tools you've used without providing context or results:

• Proficient in Google Analytics
• Experience with Salesforce and Marketo

  Education

Your education section is a vital part of your resume as a marketing manager. It's where you showcase your academic background and relevant coursework that qualifies you for the role. Here are some tips to help you write an effective education section:

1. List your degrees in reverse chronological order

Start with your most recent degree first, and work backwards. For each degree, include:

• Name of the institution
• Location of the institution
• Degree earned
• Graduation date (month and year)
• Major/minor
• GPA (if above 3.5)

Here's an example:

New York University, New York, NY Bachelor of Science in Marketing, May 2020 Minor in Psychology GPA: 3.8

2. Include relevant coursework

If you're a recent graduate or have limited work experience, highlighting relevant coursework can help demonstrate your knowledge and skills. Choose courses that relate directly to marketing, such as:

• Marketing Research
• Digital Marketing
• Consumer Behavior
• Brand Management

However, avoid listing basic or introductory courses that don't add value. For example:

• Introduction to Business
• Principles of Marketing
• College Algebra

3. Showcase your academic achievements

If you have any notable academic achievements, such as graduating with honors, include them in your education section. For example:

Bachelor of Science in Marketing, May 2020 Summa Cum Laude

Other achievements worth mentioning might include:

• Scholarships or grants
• Dean's List
• Relevant academic awards

4. Keep it concise for senior-level positions

If you're a senior-level marketing manager with extensive work experience, your education section should be brief. Include only the essential information, such as:

MBA, Marketing Concentration University of Pennsylvania

Avoid listing graduation dates, as they can lead to age discrimination. For example:

MBA, Marketing Concentration, 1995 University of Pennsylvania

Instead, focus on your impressive career accomplishments in your work experience section.

Action Verbs For Marketing Manager Resumes

The language you use when talking about your past achievements matters almost as much as the achievements themselves. Resume writing involves an element of storytelling, and if you want your story to be compelling, you need to tell it with vivid words that convey confidence and strength -- especially when you’re discussing your accomplishments. Don’t be overly humble about what you’ve achieved at past jobs -- if there’s ever a time to brag a little, it’s when you’re writing a resume. So lead your bullet points with strong action verbs like the ones on this list. Whether you’ve supervised teams, developed successful marketing strategies, or generated huge numbers of sales, using the right verbs to talk about your experiences makes your accomplishments look even better.

• Conceptualized
• Streamlined
• Illustrated
• Established

For a full list of effective resume action verbs, visit Resume Action Verbs .

Action Verbs for Marketing Manager Resumes

Skills for marketing manager resumes.

To get a position as a marketing manager, you need a resume that showcases a diverse set of skills such as leadership, communication, teamwork, creativity, and data analysis. Your job may also require you to be comfortable using certain types of marketing and analytical software. Use examples from your past job experiences to illustrate how you’ve successfully managed others, driven increased revenue, and used analytics to fine-tune your marketing strategies. If you have relevant hard technical skills, create a prominent skill section and list your capabilities there.

• Marketing Strategy
• Social Media Marketing
• Online Marketing
• Marketing Management
• Social Media
• Product Marketing
• Event Management
• Advertising
• Project Management
• Business Strategy
• Product Management
• Business Development
• Market Research
• B2B Marketing
• Content Marketing
• Strategic Planning
• Customer Relationship Management (CRM)

How To Write Your Skills Section On a Marketing Manager Resumes

You can include the above skills in a dedicated Skills section on your resume, or weave them in your experience. Here's how you might create your dedicated skills section:

Skills Word Cloud For Marketing Manager Resumes

This word cloud highlights the important keywords that appear on Marketing Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.

How to use these skills?

Resume bullet points from marketing manager resumes.

You should use bullet points to describe your achievements in your Marketing Manager resume. Here are sample bullet points to help you get started:

Identified changes to assortment, distribution, and marketing using financial and behavioral analysis that enabled an upmarket fashion company to better target their customers, resulting in $400M growth

Analyzed data from 25000 monthly active users and used outputs to guide marketing and product strategies; increased average app engagement time by 2x, decrease drop off rate by 30%, and increased shares on social media by 3x over 6 months

Developed e-commerce strategies for an online clothing retailer including optimizing advertisement placement, newsletters and promotional communication; increased online sales by 10%

Accelerated goal to increase digital sales by improving e-commerce experience on existing website and adding new storefronts on Amazon and eBay; analyzed consumer data to ensure accurate targeting by segment; resulting in 300% increase in online orders in the following year.

Established brand strategy and marketing campaign, utilizing social media, guest blogging, and affiliates to grow awareness and build brand loyalty; currently have over 18k followers across all social media platforms (as of 10/2016)

For more sample bullet points and details on how to write effective bullet points, see our articles on resume bullet points , how to quantify your resume and resume accomplishments .

Frequently Asked Questions on Marketing Manager Resumes

What are examples of strong marketing accomplishments i can include on my resume, what should a marketing manager put on their resume.

• A header with your name, contact details, links to an online profile such as LinkedIn and a job title such as “Marketing Director” or “Digital Marketing Specialist.”
• An optional resume summary.
• A professional experience section where you list your accomplishments in bullet points.
• A short (no more than 3 lines) education section.
• A skills section where you list hard skills.

What key hard tools and software should you include in your marketing manager skills section?

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Senior Executive Director, Marketing & Communications (Hybrid)

How to apply.

To be considered for this role a cover letter along with links to your portfolio showcasing your work is required. When submitting your application materials, please be sure to upload your cover letter and resume as one document, as there are system limitations when uploading more than one document.

Also, please be aware that you must be eligible to work in the United States without requiring university sponsorship for continued employment to be considered.

We will be hosting an information session on May 3rd from 2pm-3pm where we will provide pertinent information that will be helpful to know as you look to apply for this opportunity. 

To register for the information session, please email Elizabeth Devlin at [email protected] to be added to the invitee list.

Note: While work arrangements are flexible, all new employees are expected to be in commutable distance to campus.

As the Senior Executive Director, Marketing and Communications you will lead the marketing and communications initiatives for the Office of University Development (OUD). You'll provides leadership in integrated brand management for overall messaging in OUD. In collaboration with the other members of the OUD Leadership Team, you will propel the core communication and promotion of a culture of philanthropy at the University of Michigan. You will integrate into the university-wide Marketing and Communications community and ensure that development is consistently and effectively represented.

You will report to: Associate Vice President for Development, Campaign Strategy & Initiatives

Who will Report to you: Senior Director of Strategic Marketing & Communications, Director of Creative Marketing, Director of Digital Marketing, Administrative Specialist

Please click here to review the full job description.

Why Work at Michigan?

In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

• Generous time off
• A retirement plan that provides two-for-one matching contributions with immediate vesting
• Many choices for comprehensive health insurance
• Life insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses

Responsibilities*

OUD Marketing: strategy and creative development: 40%

• Define objectives and strategies in collaboration with development colleagues
• Develop marketing plans based on a deep understanding of marketing, media and production principles
• Generate new ideas to raise funds for the university, steward donors, and/or enhance the U-M development community
• Liaise across OUD and university partners to build relationships and deliver expertise
• Develop and present consistent, timely reporting on internal goals
• Leaders & Best magazine, newsletter and social platforms
• Provide leadership for Donor Digital Experience site ( giving.umich.edu ) content
• DevConnect - the development community's internal communication tool in collaboration with OUD's Organizational Strategy team
• Work in partnership with Office of the Vice President for Communications (and university agency of record) on university branding and its extension into campaign branding
• Provide Marketing thought leadership for emerging market segments in collaboration with other OUD teams
• In partnership with the University & Development Events (UDE) team and other stakeholders, provide creative consultation to engage donors at OUD-sponsored special events

OUD Communications: strategy and creative development - 30%

• University Communications
• External Communications
• Develop content for marketing and communications materials
• Ensure an effective diversity, equity and inclusion (DEI) lens is applied to all communication and approach to work

Departmental Leadership - 25%

• Collaborate with SCUs to extend and amplify that strategy
• Maintain and prioritize the investment of OUD marketing budget
• Provide staff coaching, mentoring, and professional development opportunities that increase capabilities and create an environment of engagement
• Serve as a member of the OUD Leadership Team

Other Tasks as Assigned - 5%

• University marketing
• Serve as OUD liaison to various schools, colleges and units across the institution

Required Qualifications*

• Bachelor's degree required.
• 7+ years of applicable experience in management and marketing, communications, journalism, or public relations.
• Commitment to fostering a positive team environment with an emphasis on diversity, equity and inclusion.
• Advanced knowledge of current and emerging marketing trends and best practices, such as expanded use of internet and web resources.
• Advanced market research, analytical, and problem recognition, avoidance and resolution skills.
• Advanced skills in strategic planning, effectively organizing resources and setting and establishing team goals.
• Extensive experience with crafting, presenting and sharing a message in an imaginative and creative way that is part of a well-orchestrated process for generating revenue and building and strengthening relationships with constituents.
• Excellent interpersonal and communication skills (both oral and written),and an ability to engage with university executive leadership, donors, and constituents in a social and professional setting.

Application Deadline

Although the posting end date may indicate otherwise, this job may be filled and closed any time after a posting duration of seven calendar days.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.