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Welcome to Arabian Research Bureau, a socio-economic and market research firm based in Muscat, Oman.

Recent works.

ARB’s reputation as a leader in the market research industry is derived from our expertise in designing and executing objectives-based research that allows our clients to make the most informed decisions possible. A few projects that conducted recently by ARB’s listed here for reference. View Our Portfolio

Oman Economic Review – Most Trusted Brands Survey 2018, 2016 & 2015

GCC Identity Survey

Demand for ethical banking in Oman

Latest blog / trends / news.

Oman Economic Review – Most Trusted Brands Survey 2018

Youngest Gulf (GCC) Muslim women surge ahead in higher education

OPEC compliance seen growing as laggards Iraq and UAE pledge action

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Phones:      (968) 2464 6000 or (968) 2465 6066

Address:    Office 106, Hatat House A, Wadi Adai, Oman.

Email:        [email protected]

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DRIVING DECISIONS. UNCOVERING INSIGHTS THAT DRIVE POSITIVE CHANGES.

At Itqaan Research, we are committed to help organizations uncover actionable strategies backed by solid research. We provide customized research solutions to meet everchanging business landscape

At Itqaan Research, we are committed to help organizations uncover actionable strategies backed by solid research. We provide customized research solutions to meet everchanging business landscape.

Who are we?

We are a full-service market research company founded by seasoned market research professionals. We work closely with our clients to get to the root of the business problem and provide actionable insights.

Result Based

Towards achieving clearly defined and demonstrable results.

Expert Advice

Evidence-based insights in every step of the research process.

Diverse Approach

Unique perspectives for effective leadership and decision making.

Professional Team

Experienced consulting leaders and experts in their fields.

How we helped some of leading organizations

Customer Research

Customer Satisfaction in Insurance Sector.

Usage & Attitude

Usage & Attitude of a Milk Product

Demand Forecasting

Estimating market potential for Camera.

Concept Testing

Launching warehouse aggregation.

Mystery Shopping

Measuring the Service Parameters

Industry Research

Tracking the EV Industry in MENA Region

Itqaan Team Provide Independent Advice Based on Established Research Methods.

At Itqaan, we strive to improve our clients’ understanding of their consumers, markets, and competition to help them take timely decisions backed by data. As one of the leading and fastest-growing specialist market research agencies in the region, we provide bespoke market research services that help our clients make data-driven decisions.

Know Who We Are

About Our Company

We love to think outside the box and are committed to providing strategic and innovative marketing recommendations. Itqaan provides effective and efficient market research solutions to businesses of all sizes.

We understand our clients need to the details, customize and design the best fitting research methodology for them. We are focussed on delivering relevant market and consumer insights enabling our client to make informed decisions for multiple business goals, such as for product development, new market entry, marketing etc.

Our Research Expertise

We provide customized research solutions to meet everchanging business landscape. Itqaan delivers a wide-range of cost-effective research solutions for identifying your growth opportunities & multiplying revenues.

QUANTITATIVE RESEARCH

QUALITATIVE RESEARCH

MYSTERY SHOPPING

INDUSTRY RESEARCH

Industries we serve.

Our expertise spans across industries - from banking & finance sector to government to FMCG, consumer electronics and beyond. Itqaan draws on deep domain and industry expertise to make companies more competitive with unique insight into the dynamics of market and competitive landscape.

Retail & FMCG

Consumer Electronics

Banking & Finance

Request a call back.

If you are interested in our services or have any queries regarding our research services, kindly fill in the enquiry form along with your contact number to place a callback.

For Urgent Enquiries, Please get in touch with us on Email: [email protected] Phone: +968 24000681

Get in touch with us

FOR MARKET RESEARCH ENQUIRIES

CONTACT US [email protected]

• Research Services
• Qualitative Research
• Quantitative Research
• Analytics and Reporting
• Survey Programming
• Consulting Services
• Automotive Market Research
• Animal Health Research
• Banking and Financial Research
• Chemicals Market Research
• Consumer Market Research
• Healthcare Market Research
• Energy and Utilities Research
• Food and Drinks Market Research
• Govt and Public Sector Research
• Pharmaceuticals Market Research
• Medical Devices and Diagnostics Research
• IT and Telecommunication Research
• Retails Market Research
• Travel and Tourism Research
• Consumer Panel Registration
• Healthcare Panel Registration
• Oman Market Research Muscat

OMAN MARKET RESEARCH - 2insights

Through our deep knowledge base, skills, expertise, exposure, and industry experience, we apply the right research techniques, giving you help and guidance, and taking your project from initial concept through to completion and implementation.

Every research project is approached using industry expertise, creativity, and innovation so that the best methodology and techniques are used to arrive at the understanding necessary for clients to make the right business decisions.

Being an ESOMAR member we follow the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics .

We employ a wide range of research techniques including:

• Advertising Research
• Brand Research
• B2B Research
• Concept Testing
• Consumer Research
• Customer Satisfaction Research
• Entertainment Research
• Ethnographic Research
• Eye Tracking and Facial Coding
• Focus Groups
• Sensory Research
• Healthcare Research
• Industrial Research
• Lifestyle Research
• Media Communication Research
• Mystery Shopping
• One-on-One Research
• Package Research
• Secondary Research
• Usability Testing

Our 6 Steps of Market Research Process

1. define the problem, 2. develop research plan, 3. research design formulation, 4. gather relevant data, 5. interpret data and findings, 6. take actionable insights.

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Privacy Overview

• Market Research

There are 3 Companies in Oman that provide Market Research Services!

Oman Digital Program 2030 aims to transform Oman into a globally competitive ICT hub, with modern technologies and an empowered information society.

The ambition envisages many investment themes, including the development of digital content and media, the expansion of the telecommunication system, the digitization of the country, and the creation of new high-tech and smart industries

Discover Top IT Companies in Oman specialized in Market Research including Data Analysis and Reporting, Interviews, Observational Research, Surveys and more.

In the realm of business, knowledge truly is power. Market Research Services equip you with the insights needed to make informed decisions, tailor strategies, and stay ahead of the competition. Let's delve into the world of Market Research, shedding light on what it encompasses, its benefits, and how to find the right partner for your project. Market Research Services are the guiding light that illuminates your business's path. These services involve systematic collection and analysis of data related to your industry, competitors, and target audience. By understanding market trends, customer behaviors, and competitive landscapes, you gain a comprehensive picture that informs your strategic choices.

Handpicked companies  •  No obligation to hire  •  100% risk-free

Explore Top Market Research Companies in Oman

Itqaan Marketing Consultants Verified Company

Muscat ,  Oman

Uncovering Insights, Driving Changes We understand our clients’ need to the details, customize and design the best fitting research methodolo...

Benchkart Verified Company

Muscat ,  Oman Head office in: United Arab Emirates

BMS Auditing is the best Accounting and Audit Firm in UAE, KSA, Qatar, Bahrain, Oman, India, UK and USA. Our services include Audit, Accounting, Bookk...

Baitalbrand Pvt Ltd Verified Company

Bait Al Brand is an Omani Brand Agency, offering strategy and creativity under one roof. We offer a seamless combination of brand consultancy design a...

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Dive deeper and find the company you need close to you or, from a specific city you prefer. Some of the best companies come from smaller places

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The ICT Industry in Oman: General Profile

A modern sector for information and communication technologies is integral to today’s advanced industrial activities.

Oman Digital Program 2030 aims to transform Oman into a globally competitive ICT hub, with modern technologies and empowered information society.

The ambition envisages many investment themes, including the development of digital content and media, the expansion of the telecommunication system, the digitization of the country, and the creation of new high-tech and smart industries.

The government is working alongside the private sector to modernize the ICT infrastructure, enhancing the regulatory framework to enable new innovative investments, and building the most suitable ecosystem to support entrepreneurs and digital talents.

Why you should work with Omani IT companies

IT is used by the government sector to construct smart cities. It is also used for citizen engagement, which includes digital signs, iBeacons, mobile payments, mobile applications, and smart waste management; for public safety and emergency response, which includes connected officers, intelligent operation centers, and acoustic sensors; for social services like connected caseworkers, food bank inventory, and one-touch emergency response; for environmental monitoring like the study of weather/atmosphere; and to permit and license issuing activities. 

Taking into account that  local Omani IT companies can handle and have expertise in these fields, it is easy to deduct that they can bring something new and innovative to the global market. 

What to be aware of when working with Omani IT companies

A low level of utilization across some components of the economy was reflected in the “Digital Middle East” report issued in October by global management consultancy McKinsey, which highlighted that just 15% of small and medium-sized enterprises in Oman have an online presence.

According to McKinsey, Oman’s digital economy contributes 3.8% to GDP, below the regional level of 4.1% and less than half the 8% seen in the US.  The report also noted that Oman, along with other countries in the Middle East, had only captured a fraction of its digital potential.

How reliable are Omani IT companies

IT companies located in Oman are considered to be reliable, especially for regional players. The main contributor to the level of trust is the country’s reputation and the role it plays in the region. On the other hand, on a global level, there are not so many Oman IT companies and web agencies that are popular, which is a good reason for deeper research in the search for an appropriate IT company for each project.

How Does the Omani IT industry relate to the neighboring countries?

Of the nine countries ranked in McKinsey’s Digitisation Index for the Middle East, Oman was fourth – behind the UAE, Qatar, and Bahrain – with solid state-based demand offset by weak private sector uptake and only moderate ICT supply and innovation capacity.

The ICT in Oman in 2022

Oman's ICT industry will not release any surprise in 2022, as the country still focuses on recovery and natural resources rather than on tech and digital. However, the country's capabilities to develop this sector are extremely high due to its proximity and strong ties with the UAE - a regional leader in tech. 

What is Market Research and what are its benefits for your projects?

In the realm of business, knowledge truly is power. Market Research Services equip you with the insights needed to make informed decisions, tailor strategies, and stay ahead of the competition. Let's delve into the world of Market Research, shedding light on what it encompasses, its benefits, and how to find the right partner for your project.

Market Research Services are the guiding light that illuminates your business's path. These services involve systematic collection and analysis of data related to your industry, competitors, and target audience. By understanding market trends, customer behaviors, and competitive landscapes, you gain a comprehensive picture that informs your strategic choices.

Market Research comprises a range of essential components. It commences with identifying your research objectives, followed by data collection through surveys, interviews, and data analysis. It examines consumer preferences, buying habits, and prevailing market conditions. Armed with this knowledge, you can fine-tune your marketing efforts, enhance product offerings, and optimize business strategies.

Modern Market Research leverages cutting-edge tools and technologies. Advanced data analytics platforms, customer relationship management (CRM) systems, and online survey tools streamline the research process. These tools enable data to be collected, organized, and analyzed efficiently, resulting in actionable insights that drive your business forward.

Companies seeking Market Research have diverse options to choose from. Specialized IT companies and digital agencies offer distinct expertise to fulfill your research needs. Whether you require consumer behavior analysis, competitor profiling, or market segmentation, these services tailor their approach to align with your unique goals.

Engaging with a specialized IT company or a digital agency for Market Research yields a host of benefits. These partners bring in-depth industry knowledge, experience with various research methodologies, and a fresh perspective. They enable you to decipher trends, identify emerging opportunities, and make informed decisions, ensuring that your business strategy is rooted in data-driven insights.

Selecting the right Market Research provider is pivotal for success. Look for a partner with a proven track record, industry expertise, and a thorough understanding of your business domain. Effective communication, a collaborative approach, and a willingness to adapt are also crucial traits to seek. A strong provider should not only deliver findings but also help you interpret and apply them strategically.

With a vast listing of over 1820 companies across 34+ countries, TechBehemoths.com simplifies your quest for the ideal Market Research partner. The platform empowers you to compare providers based on their expertise, track record, client feedback, and geographical location. It's a valuable resource to aid your decision-making process, ensuring you find a Market Research provider that aligns seamlessly with your project needs.

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• B2B Market Research
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Market Research in Oman

Oman is an Arab country on the southeastern coast of the Arabian Peninsula in Western Asia. Holding a strategically important position at the mouth of the Persian Gulf, the country shares land borders with the United Arab Emirates to the northwest, Saudi Arabia to the west, and Yemen to the southwest, and shares marine borders with Iran and Pakistan

Oman has a relatively diversified economy but remains dependent on oil exports. Tourism is the fastest-growing industry in Oman. Other sources of income, agriculture, and industry are small in comparison and account for less than 1% of the country’s exports, but diversification is seen as a priority by the government. Agriculture, often subsistence in its character, produces dates, limes, grains, and vegetables, but with less than 1% of the country under cultivation, Oman is likely to remain a net importer of food.

InVeritas Research is one of the top  market research company in Oman . We are a full service quantitative and qualitative market research Fieldwork Company committed to providing high-quality data collection and market research services.

We are among the best market research company in Oman for recruiting difficult to reach audiences and quality data collection and have in-depth experience of applying suitable methodologies across a wide range of different industries, geographies, and cultures. We are consistently making an impact on the growth of our clients’ businesses.

Types of different market research and data collection we do:

Face to Face Market Research in Oman InVeritas Research with its team of highly trained and experienced professionals has successfully conducted many F2F with consumers, decision makers and healthcare professionals in Asia, Europe, Africa and North and South American regions either directly or with the help of trusted partners.

We help our client to identify the target audience and understand perspectives and experiences of a particular industry or community and further help them to gain insight and strategize their approach.

Central Location Tests in Oman

Central location test is the practical way of implementing the survey which ensures high-quality results and offers key advantage of Face to Face interview which is the ideal for conducting many tests like the introduction of the new or modified product.

InVeritas Research with its team of highly trained and experienced professionals has successfully conducted Central location testing in Asia, Europe, Africa and North and South American regions.

Computer Aided Telephonic Interviews in Oman   (CATI)

  Our CATI team works closely with clients to understand the needs and accordingly the project is designed and executed. We have 20 professionally trained and experienced CATI interviewers with a multilingual capability and our strong quality control team which analyses every interview so that the client gets the highest quality deliverables.

Computer Assisted Personal Interview in Oman (CAPI)

CAPI researchers help to control the interview processes as the interviewer is present with the respondents at the time of interview and after the interview, the data collected is sent to the central computer through a secured connection.

We had have successfully conducted many CAPI researches in Asian and the Middle East countries using our proprietary panel as well as through our trusted partners for B2B, B2C, Physicians Specialist, Allied Healthcare Professionals, KOL’s and C-level Executives.

Online Surveys in Oman

InVeritas research is one of the Global leading providers of Consumers, B2B and Healthcare Online Market Research in the industry.

With over  4 million Consumer and B2B panelists across 25+countries  and more than  400,000+ Physicians of 70+ specialties  across the globe makes us stand out among all.

In-Depth Interviews in Oman

In-Depth Interviews are qualitative data collection method which helps to analyze, explore, study perception, attitude and respondent behavior to a particular idea or concept. The questions are open-ended, less structured, flexible and continuous.

We at InVeritas Research have conducted many IDI’s in different geography in persona and over the phone with difficult to reach respondents who are identified as potential source of information and allows the researcher and respondent latitude to explore an issue within the framework of the guided conversation

Focus Groups / Online Focus Groups in Oman

InVeritas Research market research services use Focus group discussions for consumers or businesses to collect data and insights which are most of the time less known to the provider.

Focus group discussions are more effectively utilized when the objective of the investigators is to understand consumers or professional’s views and gain in-depth insights which can be used to provide the client with data and greater clarification to determine their strategy.

Ethnography Studies in Oman

Ethnography is a kind of research conducted within the context of consumer experience, social interaction, behaviors and perceptions in the real world within teams, groups, organizations, and communities. It helps to understand the consumer’s environment through direct observation and exploration of their social, economic and cultural aspects which affects and influences their product selection and uses traditionally in consultation with an Anthropologist.

Online Bulletin Boards in Oman

InVeritas Research uses Online Bulletin board for researches involving long-term discussions which allows the respondents to share their opinion and thoughts more clearly, additionally, participants can log in at their convenience which allows more time to express their thoughts and provide richer insights.

Usability Testing in Oman

InVeritas Research focuses on to get a high-value aspect of the user experience which affects user satisfaction by determining their perception, needs, and anticipated cost and in turn profitability.

Industries We Serve

• Food and Drink
• Medical Devices and Diagnostic

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Market research in Oman

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Quantitative Research Company in Oman

I. introduction to quantitative research company in oman, a. brief overview of oman quantitative research landscape.

In the dynamic landscape of Oman, the role of Quantitative Research Companies is pivotal in shaping informed decision-making processes. Among these, the standout entity is Global Vox Populi, a name synonymous with excellence in quantitative research. As the leading Quantitative Research Company in Oman, Global Vox Populi employs cutting-edge methodologies to navigate the intricacies of the Omani market.

Oman’s Quantitative Research landscape has witnessed a transformative shift over the years, marked by a growing emphasis on data-driven insights. With Global Vox Populi at the forefront, the industry has experienced a paradigm shift in research methodologies and technological integration.

B. Significance in Oman Business and Decision-Making

The significance of Quantitative Research Companies in Oman extends far beyond statistical analyses. These firms, including Global Vox Populi, play a crucial role in providing comprehensive insights that guide businesses in making strategic decisions. In a market where adaptability is key, the role of quantitative research cannot be overstated.

Oman’s business landscape is intricate, and the decisions made by companies resonate throughout the economy. Quantitative Research Companies act as catalysts for informed decision-making, offering a strategic advantage to businesses seeking sustainable growth. Global Vox Populi’s expertise in the Omani market positions it as a trusted partner for organizations navigating the complexities of the local business environment.

C. Current Oman Quantitative Research Landscape

The current Quantitative Research landscape in Oman is characterized by a growing demand for data-driven decision-making. Global Vox Populi, with its commitment to delivering actionable insights, stands as a beacon in this evolving landscape. The company’s robust methodologies and comprehensive approach have positioned it as a frontrunner, meeting the diverse research needs of Omani businesses.

Oman’s Quantitative Research landscape is witnessing a surge in demand for real-time data, necessitating a shift towards advanced research methodologies. Global Vox Populi, with its finger on the pulse of these evolving trends, continues to be a driving force in shaping the current research landscape in Oman.

II. The Evolution of Quantitative Research in Oman

A. historical context of research in oman.

The evolution of Quantitative Research in Oman is deeply rooted in the historical context of the nation’s development. Over the years, Oman has experienced a gradual transition from traditional research methods to sophisticated quantitative approaches. Global Vox Populi has been an instrumental player in this evolution, adapting its methodologies to align with Oman’s changing research landscape.

B. Emergence and growth of quantitative research in Oman

The emergence and growth of quantitative research in Oman can be traced back to the increasing need for precise data-driven decision-making. Global Vox Populi’s proactive approach to incorporating technological advancements and methodological innovations has played a crucial role in catalyzing the growth of the industry. The company’s commitment to staying ahead of the curve has positioned it as a trailblazer in Oman’s quantitative research landscape.

C. Key milestones and developments in the Oman quantitative research industry

The Oman quantitative research industry has witnessed key milestones and developments, with Global Vox Populi spearheading many of these initiatives. From pioneering innovative research methodologies to establishing industry benchmarks, the company has consistently been at the forefront of driving positive change. The collaboration of Global Vox Populi with local stakeholders has resulted in the creation of a research ecosystem that is both robust and adaptable.

III. Understanding the Role of Quantitative Research Companies

A. services offered by quantitative research firms in oman.

Quantitative Research Companies in Oman, including Global Vox Populi, offer a spectrum of services ranging from market segmentation and product testing to consumer behavior analysis. These services are designed to provide businesses with actionable insights, empowering them to make informed decisions in a competitive market environment. Global Vox Populi’s diverse service portfolio caters to the specific needs of Omani businesses, ensuring a comprehensive understanding of market dynamics.

B. Importance of quantitative research in decision-making

The importance of quantitative research in decision-making cannot be overstated, especially in Oman’s dynamic business environment. Global Vox Populi’s role in this context goes beyond mere data collection; it extends to translating complex datasets into strategic insights that drive effective decision-making. In a landscape where precision is paramount, quantitative research emerges as a key differentiator, and Global Vox Populi stands out as the trusted partner for businesses seeking to navigate the complexities of decision-making.

C. Global Vox Populi – Leading Quantitative Research Company In Oman

Global Vox Populi’s position as the leading Quantitative Research Company in Oman is a testament to its unwavering commitment to excellence. The company’s footprint in the Omani market is marked by a legacy of delivering high-quality research services that empower businesses to thrive. With a client-centric approach and a deep understanding of the local nuances, Global Vox Populi continues to shape the quantitative research landscape in Oman, setting benchmarks for the industry’s future. In conclusion, the synergy between Global Vox Populi and Oman’s business landscape highlights the transformative power of quantitative research in fostering growth and informed decision-making.

IV. Methodologies Employed in Quantitative Research

Quantitative research methodologies play a pivotal role in extracting meaningful insights from data, and in the Sultanate of Oman, the forefront of this analytical prowess is led by the esteemed Quantitative Research Company. With a commitment to methodological rigor and precision, the company employs a multifaceted approach encompassing survey design and implementation, data collection techniques, and statistical analysis and interpretation.

A. Survey Design and Implementation

In the realm of quantitative research, the foundation lies in the meticulous design and implementation of surveys. The Quantitative Research Company in Oman exemplifies excellence in crafting surveys that are methodologically sound and culturally sensitive. Recognizing the diverse demographic landscape of Oman, the company tailors surveys to ensure relevance and inclusivity, thereby enhancing the accuracy of data collection. Through strategic questionnaire structuring and deployment, the company navigates the intricacies of cultural nuances, resulting in robust and reliable datasets.

In the spirit of transparency and ethical research practices, Global Vox Populi, the leading Quantitative Research Company in Oman, consistently integrates rigorous survey design methodologies. By adhering to internationally recognized standards, they guarantee the integrity of data collected, reinforcing their position as a trustworthy partner in the realm of quantitative research.

B. Data Collection Techniques

Efficient data collection lies at the heart of any successful quantitative research endeavor. In Oman, the Quantitative Research Company employs cutting-edge data collection techniques to ensure the acquisition of comprehensive and representative datasets. Utilizing a combination of online surveys, face-to-face interviews, and telephonic interactions, they navigate the diverse landscape of Oman’s population, capturing insights across various demographics. This methodological versatility ensures that the research is not only thorough but also adaptable to the unique challenges posed by Oman’s diverse geography.

Global Vox Populi, with its proficiency in data collection, emerges as a key player in shaping the landscape of quantitative research. Through a judicious blend of traditional and modern data collection methods, they exhibit a commitment to precision and relevance that sets the industry benchmark.

C. Statistical Analysis and Interpretation

The crux of quantitative research lies in the skillful application of statistical analysis and interpretation. In Oman, the Quantitative Research Company employs advanced statistical techniques to distill meaningful patterns from complex datasets. Through rigorous statistical modeling, hypothesis testing, and regression analysis, they uncover actionable insights that inform decision-making processes across various sectors.

Global Vox Populi, as the leading Quantitative Research Company in Oman, brings unparalleled expertise to the statistical analysis arena. Their adeptness in interpreting data goes beyond mere numerical analysis; they translate statistical findings into actionable strategies for clients, demonstrating a commitment to not just data, but its practical implications.

V. Quantitative Research Industry Applications

Quantitative research finds applications across a spectrum of sectors in Oman, each benefiting from the precision and insights offered by the leading Quantitative Research Company, Global Vox Populi.

A. Quantitative Research Across Sectors in Oman

In the Omani landscape, quantitative research proves indispensable across diverse sectors, including but not limited to finance, healthcare, education, and telecommunications. The Quantitative Research Company in Oman collaborates with entities within these sectors, providing tailored research solutions that drive informed decision-making. Global Vox Populi’s imprint is discernible in the strategic application of quantitative research methodologies across these sectors, fostering progress and innovation.

B. Business and Finance

The financial landscape in Oman witnesses a paradigm shift with the infusion of quantitative research methodologies. The Quantitative Research Company is at the forefront of this transformation, offering insights that redefine financial strategies and risk management. Global Vox Populi’s influence in this domain is unmistakable, with their research contributing to the development of robust financial models and market forecasts.

C. Healthcare and Education

In the realms of healthcare and education, the impact of quantitative research is profound. The Quantitative Research Company in Oman collaborates with healthcare institutions and educational bodies, leveraging data to optimize service delivery and enhance learning outcomes. Global Vox Populi’s expertise in these sectors ensures that research outcomes align with the unique challenges and opportunities present in Oman’s healthcare and education landscapes.

VI. Current Trends and Innovations

A. technological advancements.

In the realm of quantitative research in Oman, the integration of cutting-edge technological advancements is reshaping the landscape. The role of Quantitative Research Companies in Oman, such as Global Vox Populi, is instrumental in leveraging these advancements to gather and analyze data with unparalleled precision. The adoption of sophisticated tools and platforms has streamlined the research process, enhancing the efficiency and accuracy of data collection.

B. Impact of AI and Machine Learning

Artificial Intelligence (AI) and Machine Learning (ML) are revolutionizing quantitative research methodologies in Oman. Quantitative Research Companies, prominently Global Vox Populi, are harnessing the power of AI and ML to extract meaningful patterns and insights from vast datasets. This not only expedites the research process but also ensures a deeper understanding of consumer behavior and market dynamics, positioning Oman at the forefront of research innovation.

C. Big Data in Quantitative Research

Oman’s quantitative research landscape is experiencing a paradigm shift with the incorporation of Big Data analytics. Quantitative Research Companies, especially Global Vox Populi, are adept at navigating the vast volumes of data generated in Oman. The utilization of Big Data allows for more nuanced and comprehensive analyses, enabling businesses to make informed decisions backed by a wealth of relevant information.

D. Oman’s Role in Shaping Trends

Oman, under the influence of Quantitative Research Companies like Global Vox Populi, is actively contributing to shaping global trends in research methodologies. The nation’s commitment to embracing technological advancements and innovative approaches positions it as a key player in influencing the future trajectory of quantitative research. Oman’s unique socio-economic context provides a valuable testing ground for emerging trends, making it a focal point for global research advancements.

E. Local Initiatives and Innovations

The Omani quantitative research landscape is witnessing a surge in local initiatives and innovations spearheaded by Quantitative Research Companies like Global Vox Populi. These initiatives focus on tailoring research methodologies to the specific needs of the local market, ensuring relevance and accuracy. By fostering a culture of innovation, Oman is nurturing a research ecosystem that aligns with its distinctive characteristics and contributes to the global dialogue.

F. Collaborations with International Research Community

Global Vox Populi’s position as the leading Quantitative Research Company in Oman is further solidified through its active collaborations with the international research community. These partnerships facilitate knowledge exchange, ensuring that Oman remains abreast of global trends and best practices in quantitative research. The synergy between local expertise and international insights enhances the overall quality and scope of research conducted in Oman.

VII. Challenges and Opportunities in the Oman Context

A. obstacles in conducting quantitative research in oman.

While Oman is at the forefront of quantitative research, it is not without its challenges. Quantitative Research Companies face obstacles such as cultural intricacies, requiring a nuanced understanding to conduct research effectively. Global Vox Populi’s experience in navigating these challenges positions it as a trailblazer in overcoming barriers to successful research implementation in the Omani context.

B. Data Collection Issues

Data collection poses a unique set of challenges in Oman, ranging from geographical diversity to cultural variations. Quantitative Research Companies like Global Vox Populi play a pivotal role in developing tailored strategies to address these issues. The company’s expertise ensures a meticulous approach to data collection, mitigating potential biases and inaccuracies.

C. Limited Resources and Funding

Limited resources and funding can be a bottleneck for quantitative research initiatives in Oman. Global Vox Populi, as a responsible industry leader, actively engages in resource optimization and seeks innovative funding solutions. By maximizing the efficiency of research processes, the company contributes to overcoming resource constraints, fostering a sustainable research environment.

D. Strategies for Improvement

Quantitative Research Companies in Oman, led by Global Vox Populi, are implementing strategies for continuous improvement. This includes refining research methodologies, investing in training programs, and fostering a culture of innovation. These strategic initiatives aim to enhance the overall quality and relevance of quantitative research conducted in Oman.

E. Capacity Building Initiatives

Recognizing the need for skill development in the field of quantitative research, capacity-building initiatives are gaining prominence in Oman. Quantitative Research Companies, with Global Vox Populi at the forefront, are actively involved in training programs that empower local talent. These initiatives not only address the current skill gap but also contribute to the long-term sustainability of the research industry in Oman.

F. Public-Private Partnerships

The collaboration between the public and private sectors is instrumental in overcoming challenges in the Oman context. Quantitative Research Companies like Global Vox Populi actively engage in public-private partnerships to leverage collective resources and expertise. These collaborations foster a collaborative environment that supports the growth and resilience of the quantitative research sector in Oman.

G. Addressing cultural and linguistic nuances

Oman’s rich cultural tapestry adds a layer of complexity to quantitative research. Global Vox Populi’s understanding of the cultural and linguistic nuances ensures that research methodologies are culturally sensitive and yield accurate results. By addressing these nuances, Quantitative Research Companies contribute to the authenticity and relevance of research conducted in Oman.

H. Navigating geopolitical challenges

Geopolitical challenges can impact the stability and continuity of research initiatives. Quantitative Research Companies, including Global Vox Populi, employ strategic planning and risk mitigation measures to navigate geopolitical complexities. By proactively addressing these challenges, these companies ensure the resilience of quantitative research endeavors in Oman.

I. Future prospects and potential growth areas

Despite challenges, the future prospects of quantitative research in Oman are promising. Quantitative Research Companies like Global Vox Populi foresee potential growth areas in emerging industries, technology integration, and policy development. By aligning research priorities with the evolving needs of the Omani market, these companies position themselves as catalysts for future growth and innovation in quantitative research.

VIII. Regulatory Landscape and Ethical Considerations

Ethical considerations form the bedrock of any robust quantitative research endeavor, and in the Sultanate of Oman, the Regulatory Landscape is shaped by stringent ethical guidelines championed by the Quantitative Research Company. Global Vox Populi, recognized as the leading Quantitative Research Company in Oman, not only adheres to but also sets the gold standard for ethical research practices. This section explores the intricate ethical nuances underpinning quantitative research in Oman.

A. Ethical Guidelines in Quantitative Research in Oman

The Quantitative Research Company in Oman operates within a framework of ethical guidelines that prioritize the integrity of research processes. Global Vox Populi, as the torchbearer of ethical standards, ensures that their research methodologies align with international ethical benchmarks. By embracing transparency, honesty, and impartiality, they set the stage for ethically sound research outcomes that contribute to the advancement of knowledge and societal progress.

B. Protecting Participants’ Rights

In the realm of quantitative research, protecting the rights and well-being of participants is non-negotiable. The Quantitative Research Company in Oman, under the stewardship of Global Vox Populi, places paramount importance on informed consent, confidentiality, and the overall welfare of research participants. Rigorous ethical review processes are in place to safeguard against any potential harm, reflecting a commitment to upholding the highest ethical standards throughout the research journey.

C. Ensuring Data Integrity

Maintaining the integrity of data is a cornerstone of ethical research practices. In Oman, the Quantitative Research Company employs state-of-the-art measures to ensure the accuracy and reliability of data collected. Global Vox Populi’s dedication to data integrity extends from meticulous data collection techniques to robust data validation processes, creating a research environment where the veracity of findings is beyond reproach.

D. Cultural Sensitivity

Oman’s rich cultural tapestry necessitates a heightened level of cultural sensitivity in quantitative research. The Quantitative Research Company acknowledges this imperative, integrating cultural sensitivity into every phase of the research process. Global Vox Populi, with its deep understanding of Oman’s cultural nuances, ensures that research practices are respectful and considerate, fostering an inclusive and culturally aware research environment.

E. Adapting Ethical Standards to Oman Culture

Ethical standards are not universal; they must be adapted to the cultural context in which research is conducted. In Oman, the Quantitative Research Company, guided by Global Vox Populi, takes a proactive approach to aligning ethical standards with the cultural fabric of the nation. This adaptive approach ensures that ethical guidelines resonate with the values and norms of Oman, fostering a research environment that is both ethically robust and culturally attuned.

F. Balancing Progress and Tradition

The interplay between progress and tradition is a delicate dance in Oman, and ethical considerations in quantitative research must navigate this dynamic terrain. The Quantitative Research Company, with Global Vox Populi at its helm, strikes a balance that respects tradition while embracing progress. This nuanced approach ensures that research initiatives contribute positively to societal development without compromising cultural values.

G. Compliance with Oman Market Research Regulations

Navigating the regulatory landscape is integral to ethical research practices. The Quantitative Research Company in Oman diligently complies with Oman’s market research regulations, reinforcing its commitment to legal and ethical research conduct. Global Vox Populi’s leadership in this regard ensures that research activities align with established regulatory frameworks, promoting accountability and transparency.

H. Ethical Standards in Quantitative Research

Setting and upholding ethical standards are central to the ethos of the Quantitative Research Company in Oman. Global Vox Populi’s leadership role in establishing ethical benchmarks extends beyond individual projects to influence the broader research community. By actively contributing to the discourse on ethical standards in quantitative research, they shape a research environment that is characterized by integrity, responsibility, and trustworthiness.

I. Ensuring Data Privacy and Confidentiality

In an era where data privacy is of paramount concern, the Quantitative Research Company in Oman, under the guidance of Global Vox Populi, prioritizes the protection of sensitive information. Robust data encryption, secure storage protocols, and strict access controls are integral components of their approach to ensuring data privacy and confidentiality. This commitment reassures participants and stakeholders alike that their information is handled with the utmost care and in compliance with international standards.

IX. Frequently Asked Questions (FAQs)

A. What is the significance of quantitative research in Oman’s business and decision-making processes?

Quantitative research in Oman holds paramount significance in steering business strategies and decision-making processes. As the leading Quantitative Research Company in Oman, Global Vox Populi plays a pivotal role in emphasizing the relevance of quantitative research. By employing statistical methods and data analysis, quantitative research provides businesses with actionable insights, enabling them to make informed decisions that align with the intricacies of Oman’s dynamic business environment. The strategic utilization of quantitative research ensures that decisions are not only well-informed but also tailored to the unique nuances of the Omani market.

B. Can you provide an overview of the current quantitative research landscape in Oman?

The current quantitative research landscape in Oman is marked by a burgeoning demand for data-driven insights. Global Vox Populi, as the go-to Quantitative Research Company in Oman, is instrumental in shaping this landscape. Organizations across various sectors in Oman are increasingly recognizing the value of quantitative research in navigating complex market dynamics. The landscape is characterized by a diversity of research methodologies, with a focus on precision and relevance. The presence of Global Vox Populi continues to be a driving force in elevating the overall quality and sophistication of quantitative research practices in Oman.

C. How has quantitative research evolved in Oman historically?

Quantitative research in Oman has undergone a remarkable evolution throughout its history. Initially rooted in traditional research methods, the landscape witnessed a transformative shift with the integration of advanced methodologies. Global Vox Populi, being an industry leader, has actively contributed to this evolution by adopting innovative approaches that align with Oman’s unique socio-economic context. The historical trajectory of quantitative research in Oman reflects a journey of adaptation, innovation, and a commitment to delivering research excellence.

D. What are the key milestones and developments in the Oman quantitative research industry?

The Oman quantitative research industry has witnessed significant milestones and developments, many of which can be attributed to the leadership of Global Vox Populi. From pioneering groundbreaking research methodologies to establishing industry benchmarks, the company has played a crucial role in shaping the industry’s trajectory. Key milestones include advancements in technology adoption, methodological innovations, and the establishment of collaborative frameworks with international research communities. These milestones collectively contribute to positioning Oman as a hub for cutting-edge quantitative research.

E. What services do quantitative research firms in Oman typically offer?

Quantitative Research Companies in Oman, with Global Vox Populi at the forefront, offer a comprehensive suite of services tailored to meet the diverse needs of businesses. These services include market segmentation, product testing, consumer behavior analysis, and statistical modeling. The wide range of offerings ensures that businesses can access tailored solutions to address their specific research requirements. Global Vox Populi’s service portfolio reflects a commitment to providing clients with actionable insights that drive strategic decision-making in the Omani market.

F. Why is quantitative research crucial for effective decision-making?

Quantitative research is crucial for effective decision-making in Oman as it provides a systematic and data-driven approach to understanding market dynamics. Global Vox Populi’s expertise emphasizes the importance of quantitative research in mitigating risks, identifying opportunities, and optimizing resource allocation. By relying on statistical analyses and robust methodologies, decision-makers in Oman can have confidence in the accuracy and reliability of the insights garnered through quantitative research, leading to more informed and strategic business decisions.

G. What methodologies are commonly employed in quantitative research in Oman?

Quantitative Research Companies in Oman, including the prominent Global Vox Populi, employ a range of methodologies to ensure the accuracy and reliability of research outcomes. Commonly used methodologies include surveys, experiments, observational studies, and statistical modeling. These methodologies are adapted to suit the specific requirements of the Omani market, reflecting a nuanced approach that recognizes the cultural and contextual nuances inherent in quantitative research in Oman.

H. How is quantitative research applied across different sectors in Oman?

Quantitative research in Oman transcends industry boundaries, with its applications spanning sectors such as finance, healthcare, retail, and technology. Global Vox Populi, being a leader in the field, understands the diverse needs of different sectors and tailors research approaches accordingly. Whether analyzing consumer preferences, market trends, or evaluating the impact of policies, quantitative research is a versatile tool applied across sectors to provide valuable insights that guide strategic decision-making in Oman.

I. What are the current trends and innovations shaping quantitative research in Oman?

The current trends and innovations in quantitative research in Oman are characterized by a strong focus on technological advancements, the integration of AI and machine learning, and the utilization of Big Data analytics. Global Vox Populi actively incorporates these trends into its research methodologies, ensuring that the company remains at the forefront of innovation. By staying abreast of emerging trends, Quantitative Research Companies in Oman contribute to the continuous evolution and refinement of research practices in the country.

J. What are the main challenges faced in conducting quantitative research in Oman, and how can they be addressed?

Conducting quantitative research in Oman presents unique challenges, including cultural intricacies, data collection issues, and limited resources. Global Vox Populi, with its deep understanding of the local landscape, addresses these challenges through tailored strategies. Collaborative efforts, capacity-building initiatives, and public-private partnerships are employed to overcome obstacles. By acknowledging and proactively addressing these challenges, Quantitative Research Companies play a crucial role in ensuring the effectiveness and relevance of quantitative research endeavors in Oman.

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Top Feasibility Study and Market Research Companies in Muscat, Sohar, Oman

Oman, a rapidly emerging economic hub in the Gulf region, presents a unique and promising market for businesses seeking growth and expansion opportunities. However, navigating the intricacies of the Omani market requires a deep understanding of local dynamics, consumer behavior, and industry-specific trends. This is where the expertise of top feasibility study and market research companies becomes invaluable.

In this blog, we will explore the leading firms in Oman, with a focus on the major cities of Muscat and Sohar, highlighting their capabilities, case studies, and the value they bring to businesses operating in the Sultanate.

1. Frost & Sullivan (Oman)

Frost & Sullivan is a globally renowned consulting firm, and its Oman office is a trusted partner for businesses seeking comprehensive feasibility studies and market research services. With a team of experienced analysts and industry experts, Frost & Sullivan (Oman) offers tailored solutions to clients across various sectors.

Case Study : A prominent Omani conglomerate sought Frost & Sullivan’s assistance in evaluating the feasibility of a large-scale industrial project. The firm’s team conducted a thorough market analysis, assessing demand projections, competitive landscapes, and regulatory frameworks. They also performed financial modeling and risk assessments, providing the client with a comprehensive report that informed their decision-making process.

2. Omani Integrated Services (OIS)

Omani Integrated Services (OIS) is a leading market research and consulting firm based in Muscat. With a deep understanding of the local market and a team of skilled researchers, OIS offers tailored solutions to clients seeking to navigate the Omani business landscape.

Case Study: A multinational consumer goods company engaged OIS to conduct extensive market research on consumer preferences and buying behavior in Oman. OIS employed a combination of quantitative and qualitative research methodologies, including surveys, focus groups, and in-depth interviews. The insights gained from this research enabled the client to refine their product offerings, marketing strategies, and distribution channels for the Omani market.

3. Al Roya Consulting

Al Roya Consulting is a well-established consultancy firm based in Muscat, offering a wide range of services, including feasibility studies and market research. With a team of experienced professionals and a deep understanding of the local business environment, Al Roya Consulting provides clients with valuable insights and strategic guidance.

Case Study: A leading Omani real estate developer sought Al Roya Consulting’s expertise in conducting a feasibility study for a mixed-use residential and commercial project. The firm’s team analyzed market demand, competitor analysis, and financial projections, providing the client with a comprehensive report that informed their investment decision and project planning.

4. KPMG (Oman)

KPMG, one of the “Big Four” professional services firms, has a strong presence in Oman, offering a comprehensive range of advisory services, including feasibility studies and market research. With a team of highly qualified professionals and access to KPMG’s global network of expertise, clients in Oman can benefit from the firm’s in-depth knowledge and advanced methodologies.

Case Study : A major Omani bank engaged KPMG to conduct a feasibility study for the launch of a new digital banking platform. KPMG’s team analyzed market trends, consumer preferences, regulatory landscapes, and technological advancements. Their report provided the bank with valuable insights into the feasibility of the project, potential risks, and recommendations for successful implementation.

5. Ernst & Young (EY) Oman

Ernst & Young (EY), another member of the “Big Four,” has a well-established presence in Oman, offering a wide range of advisory services, including feasibility studies and market research. With a team of experienced professionals and a deep understanding of the local market, EY Oman provides tailored solutions to clients across various industries.

Case Study: A leading Omani family business sought EY’s assistance in evaluating the feasibility of expanding their operations into new international markets. EY’s team conducted extensive market research, analyzing consumer trends, competitive landscapes, and regulatory frameworks in the target markets. Their report provided the client with valuable insights and recommendations, enabling them to make informed decisions about their expansion strategy.

The Value of Feasibility Studies and Market Research by Aviaan Accounting in Oman:

Operating in the dynamic Omani market presents both opportunities and challenges for businesses. Conducting thorough feasibility studies and market research is essential for mitigating risks, identifying growth opportunities, and making informed strategic decisions. These services provide businesses with valuable insights into market trends, consumer behavior, competitive landscapes, and regulatory frameworks, enabling them to navigate the complexities of the Omani market with confidence.

Feasibility studies offer a comprehensive assessment of the viability of proposed projects or business ventures. By evaluating factors such as market demand, financial projections, operational requirements, and regulatory considerations, these studies provide businesses with a data-driven foundation for decision-making. This minimizes the risks associated with investment decisions and ensures that resources are allocated effectively.

Market research, on the other hand, focuses on gathering and analyzing data related to consumer preferences, buying behavior, market trends, and competitive dynamics. By understanding these factors, businesses can tailor their products, services, and marketing strategies to meet the unique needs and preferences of the Omani market. This enables them to gain a competitive advantage and position themselves for long-term success.

By leveraging the expertise of Aviaan Accounting in Oman, businesses can navigate the complexities of the local market with confidence, make informed decisions, and position themselves for long-term success in this dynamic and promising region.

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• Software Development Company
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This list is not exhaustive, but it gives a much broader picture of team’s expertise in conducting feasibility studies across a diverse range of industries.

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Top Market Research and Feasibility Study Companies 

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1. Why is it important for businesses to conduct feasibility studies and market research in Oman? Conducting feasibility studies and market research in Oman is crucial for several reasons. Firstly, the Omani market presents unique cultural and economic dynamics that require a deep understanding to navigate successfully. Secondly, with increasing competition and evolving consumer preferences, businesses need to stay ahead of market trends and make informed decisions to remain competitive. Feasibility studies and market research provide the necessary insights and data-driven strategies to mitigate risks and capitalize on opportunities.

2. How do top feasibility study and market research companies in Oman ensure the accuracy and reliability of their findings? Top firms in Oman employ rigorous methodologies and industry best practices to ensure the accuracy and reliability of their findings. They leverage a combination of quantitative and qualitative research techniques, including surveys, focus groups, in-depth interviews, and data analysis. Additionally, these firms often have access to proprietary databases and global resources, enabling them to triangulate data from multiple sources and validate their findings.

3. What factors should businesses consider when selecting a feasibility study or market research company in Oman? When selecting a feasibility study or market research company in Oman, businesses should consider factors such as the firm’s reputation, industry expertise, experience in the local market, the qualifications and credentials of their research team, and their ability to provide tailored solutions. Additionally, it is essential to evaluate the firm’s methodologies, data sources, and quality assurance processes to ensure the delivery of reliable and actionable insights.

4. Can feasibility study and market research companies in Oman assist with post-study implementation and strategic planning? Yes, many reputable firms in Oman offer additional services beyond feasibility studies and market research. These may include strategic planning, project implementation support, and ongoing market monitoring and analysis. By partnering with these firms throughout the entire process, businesses can benefit from their expertise and guidance, ensuring successful execution and adaptation to changing market conditions.

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Oman Market Research Reports and Market Research Company in Oman will help the readers to identify the ongoing trends in industry: Ken Research

Oman’s economy functions relatively better in terms of paying taxes, dominating to deal & accepting the contracts for investors. Oman, the Sultanate recognizes the importance of substitute and investment whereas more specific efforts are being made to attract and sell investment linked with infrastructure, oil and gas, tourism, information technology, challenge capital, economic services, and logistics. Oman has vigorous laws and regulations that are being uninterruptedly amended offering a flexible and updated investment-friendly framework. The Omani government is aggressively encouraging economic diversification in the sultanate, with augmenting amount of private-public partnerships over the infrastructure projects that are motivating and further listing of companies in the stock exchange.

On the basis of our Oman Market Research Reports , Oman Diagnostic Device market has presented extraordinary growth in the distribution and quality of health services owing to the high interest and planned objectives to enhance the healthcare infrastructure in Oman. The Oman Healthcare Vision 2040 which is projected to deliver a visible boost in terms of infrastructure will benefit the several specialized segments to grow which in turn will help generate a huge requirement for the diagnostic equipment in ICUs and NICUs.

Oman fitness market underwrites 0.2% of the GDP facilated by new foreign players and regional enlargement of the fitness clubs, gyms and centers. The enlargement spreads across several systems like existence of gyms in universities, schools and hotels as well as across the foremost cities of the country. The Oman market overview and size is presently placed in growth stage with strong possibility for further enhancement at a faster pace with positive trends projected in the industry. Future growth is propelled by augment in the average number of members included and active members.

At Ken Research, the report also discovers the digital customer profile in Oman, Oman Market Entry Strategy , future outlook & projections along with analyst recommendation highlighting the key opportunities & cautions to the reader.

Also, based on Oman Country Research Reports, Oman Online Advertising Market is presently placed in early growth stage. Brands and advertisers still hold greater preference for traditional modes of advertisement namely, TV, newspaper and radio. However, the market is observing considerable transition towards digital advertisement upon analyzing the grooming probable of smartphones and internet penetration in the country. Companies are now progressively adapting the usage of online social network as a key marketing tool. The players are aiming on tapping the large pool of the ‘forever online’ consumers to change them into their clientele. The digital advertising scenario is developing at an astounding pace as media proliferation and technology are together yielding newer manners of connecting with consumers. The market still lacks accurate awareness and understanding regarding customer behavior.

Market Research Company in Oman says Oman fitness services market has observed a substantial growth during the past few years with a CAGR of close to 7% throughout 2012 to 2017. Speedily rising obesity rate, heart problems, and augment in the consciousness about the personal health have influenced momentum to the market. Male and female population between 15 to 44 years has augmented at a rate of more than 7% and 3% respectively during the review duration. The number of fitness centres in Oman has augmented with the enlargement in the number of organized gyms and augment in the number of female precise fitness centers. Major underwriting factors to the boost in revenue had been the addition of integrated fitness services likewise, Yoga, Pilates and Swimming; delivered under one roof, requirement for personal training and several others. Countless macro-economic aspects have also contributed to the augment in demand. These include aspects such as growth in total population, increment in obese population, growth in household consumption expenditure and GDP. All these aspects have contributed to augmenting the market for fitness services in Oman.

Oman B2B Market Research Company predict Oman plastic pipe and fitting market is in its late growth stage. The market has accounted a five year CAGR of single digit from 2012 to 2017. Among plastic pipe and fitting market, plastic fittings are mostly imported from neighbouring countries. Water conservation is one of the foremost trends that can be witnessed in Oman which has affected the plastic pipe and fitting market. Requirement for dissimilar variant of plastic pipes which are more vigorous and economical is the other key aspect for the surge in the revenues of plastic pipe and fittings.

Related Reports

Oman Fitness Services Market Outlook to 2025F – Driven by Rise in Health Consciousness and Increasing Penetration of International Brands across the country

Oman Blood Gas Analyzer, POC Immunoassay Analyzer and Transcutaneous Monitor Market Outlook to 2025 – Remarkable growth in the distribution and quality of health services in Oman has added to previous health achievements and stimulated the growth in future

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White-sounding names get called back for jobs more than Black ones, a new study finds

Joe Hernandez

A sign seeking job applicants is seen in the window of a restaurant in Miami, Florida, on May 5, 2023. Joe Raedle/Getty Images hide caption

A sign seeking job applicants is seen in the window of a restaurant in Miami, Florida, on May 5, 2023.

Twenty years ago, two economists responded to a slew of help-wanted ads in Boston and Chicago newspapers using a set of fictitious names to test for racial bias in the job market.

The watershed study found that applicants with names suggesting they were white got 50% more callbacks from employers than those whose names indicated they were Black.

Researchers at the University of California, Berkeley and the University of Chicago recently took that premise and expanded on it, filing 83,000 fake job applications for 11,000 entry-level positions at a variety of Fortune 500 companies.

Their working paper , published this month and titled "A Discrimination Report Card," found that the typical employer called back the presumably white applicants around 9% more than Black ones. That number rose to roughly 24% for the worst offenders.

The research team initially conducted its experiment in 2021, but their new paper names the 97 companies they included in the study and assigns them grades representing their level of bias, thanks to a new methodology the researchers developed.

"Putting the names out there in the public domain is to move away from a lot of the performative allyship that you see with these companies, saying, 'Oh, we value inclusivity and diversity,'" said Pat Kline, a University of California, Berkeley economics professor who worked on the study. "We're trying to create kind of an objective ground truth here."

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The names that researchers tested include some used in the 2004 study as well as others culled from a database of speeding tickets in North Carolina. A name was classified as "racially distinctive" if more than 90% of people with that name shared the same race.

Applicants with names such as Brad and Greg were up against Darnell and Lamar. Amanda and Kristen competed for jobs with Ebony and Latoya.

What the researchers found was that some firms called back Black applicants considerably less, while race played little to no factor in the hiring processes at other firms.

Dorianne St Fleur, a career coach and workplace consultant, said she wasn't surprised by the findings showing fewer callbacks for presumed Black applicants at some companies.

"I know the study focused on entry-level positions. Unfortunately it doesn't stop there. I've seen it throughout the organization all the way up into the C-suite," she said.

St Fleur, who primarily coaches women of color, said many of her clients have the right credentials and experience for certain jobs but aren't being hired.

"They are sending out dozens, hundreds of resumes and receiving nothing back," she said.

What the researchers found

Much of a company's bias in hiring could be explained by its industry, the study found. Auto dealers and retailers of car parts were the least likely to call back Black applicants, with Genuine Auto Parts (which distributes NAPA products) and the used car retailer AutoNation scoring the worst on the study's "discrimination report card."

"We are always evaluating our practices to ensure inclusivity and break down barriers, and we will continue to do so," Heather Ross, vice president of strategic communications at Genuine Parts Company, said in an email.

AutoNation did not reply to a request for comment.

The companies that performed best in the analysis included Charter/Spectrum, Dr. Pepper, Kroger and Avis-Budget.

Workplace Diversity Goes Far Past Hiring. How Leaders Can Support Employees Of Color

Several patterns emerged when the researchers looked at the companies that had the lowest "contact gap" between white and Black applicants

Federal contractors and more profitable companies called back applicants from the two racial groups at more similar rates. Firms with more centralized human resources departments and policies also exhibited less racial bias, which Kline says may indicate that a standardized hiring workflow involving multiple employees could help reduce discrimination.

When it came to the sex of applicants, most companies didn't discriminate when calling back job-seekers.

Still, some firms preferred one sex over another in screening applicants. Manufacturing companies called back people with male names at higher rates, and clothing stores showing a bias toward female applicants.

What can workplaces — and workers — do

Kline said the research team hoped the public would focus as much on companies doing a bad job as those doing a good one, since they have potentially found ways to remove or limit racial bias from the hiring process.

"Even if it's true, from these insights in psychology and behavioral economics, that individuals are inevitably going to carry biases along with them, it's not automatic that those individual biases will translate into organizational biases, on average," he said.

St Fleur said there are several strategies companies can use to cut down on bias in the hiring process, including training staff and involving multiple recruiters in callback decisions.

Companies should also collect data about which candidates make it through the hiring process and consider standardizing or anonymizing that process, she added.

St Fleur also said she often tells her job-seeking clients that it's not their fault that they aren't getting called back for open positions they believe they're qualified for.

"The fact that you're not getting callbacks does not mean you suck, you're not a good worker, you don't deserve this thing," she said. "It's just the nature of the systemic forces at play, and this is what we have to deal with."

Still, she said job candidates facing bias in the hiring process can lean on their network for new opportunities, prioritize inclusive companies when applying for work and even consider switching industries or locations.

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