what is products and services in business plan

How to describe your product and service in a business plan like a pro

It’s deceiving.

You’d think that this part of a business plan does exactly what it says on the tin–describe your product & service offering– right ?

And yes, you are partially right. 

But there’s a very specific way in which this description should be written to make sure that your business has the best chance of succeeding – in real life and under the eagle eye of a potential backer (if you’re preparing a business plan for external financing purposes).

Keep reading to find out the secret sauce to writing a winning product and service description:

WHAT is the Product and Service Description in a Business Plan?

This business plan section is also known as:

• Product and/or Service Overview

HOW Do You Write a Product and Service Description in a Business Plan?

So, what should a good product/service overview contain?

Here are some items to consider including into this section:

1.     Portfolio:

The range of products and/or services that a business offers to potential and current customers.

2.     Features and benefits (value proposition):

Explain what the product/service does and how it works.

3.     Problem and solution (value proposition cont.):

The problem(s) the product or service solves. Every business needs to solve a problem that its customers face. Explain what the problem is and how the product or service solves it.

4.     Innovation:

If the company is doing something new and different, explain why the world needs the innovation.

5.     Proprietary advantages:

Any proprietary features that contribute to a competitive advantage. This could include: intellectual property (e.g., copyright, trademark, patent filings, trade secret), exclusive agreements with suppliers or vendors, exclusive licenses (e.g., for a product, service or technology), company’s own research and development activities.

6.     Development stage:

Current stage of development of the product / service (e.g., idea, development, testing, prototype, already on the market).

7.     Product life-cycle:

Estimate the life span of the product or service.

Specify whether the product or service under consideration is a short-lived fad or has a long-term potential.

8.     Future:

Mention plans for changes and new additions to the current portfolio of products / services.

Describe any plans to move into new markets in the future (e.g., serving different types or sizes of customers, industries, geographic areas).

Make your best guess at when the business will be ready to address these markets and what it needs to do first to be ready.

9.     Limitations:

If applicable, explain any risks or limitations associated with the product (e.g., liability issues like guarantees or returns), along with any legal advice received regarding these issues.

10.  Visual aids:

Use photos, images, diagrams and other graphics to help the reader visualize and learn about the products / services.

If the business is tackling several distinct problems through different products / services, describe the solutions individually .

However, for a large line of products / services, there is no need to list each one, just identifying the general categories will suffice.

How LONG Is the Product and Service Chapter of a Business Plan?

This part of a business plan can be very short, just a couple of paragraphs, or it can spread over multiple pages, depending on how many products/services you offer and how much explanation they require.

If your products or services are particularly complex , technical , innovative , or proprietary , you will want to provide more information and spend considerable time describing them.

This is especially true if you are seeking funding for a new product or service, particularly one that is not immediately understandable to the business plan readers, and if potential funders are likely to be motivated by the specifics.

In any case, when describing a product or service, provide just enough information to paint a clear picture of what it is and does . A brief explanation of what you will be making, selling or doing is appropriate here.

Excessive detail makes this section cumbersome for a reader to wade through. Reserve detailed descriptions (e.g., production processes) for the Appendix.

In any case, it is a good idea to first summarize the value proposition of each product or service into a one short sentence, and only then continue with a more detailed description of the product or service.

If any images or graphics are available that would contribute to the understanding of the product or service, the writers of a business plan should use them.

Otherwise, include any product or service details , such as technical specifications, drawings, photos, patent documents and other support information, in the Appendix section of the business plan document.

TOP 4 TIPS for Writing a Product and Service Overview

Tip #1: features v. benefits.

Don’t just list the features of the product / service.

Instead, describe the specific benefits it will offer to customers – from their perspective.

Make it clear what your customers will gain through buying your product or service. Include information about the specific benefits of your product or service – from your customers’ perspective.

Features are not the same thing as benefits. And you need to understand both.

Confused? Let’s clarify:

What Is the Difference Between Features and Benefits?

Tip #2: problem v. solution.

If at all possible, present the information in the Problem >> Solution format.

Start by describing the key problem that your customers have, immediately followed by the solution with which you will address this need for your target market.

Tip #3: Competitive Advantage

You should also comment on your ability to meet consumers’ key problems or unmet needs in a way that brings your product or service advantages over the competition.

For example:

• If you have a common business, such as a restaurant:

Explain why your customers need your particular restaurant. Do you offer lower prices? More convenient hours? A better location? A different concept, such as a vegan ice-cream pop up store? A specialty that is not otherwise available in your area, such as a Peruvian ceviche or Hungarian goulash?

• If your company is doing something new and innovative :

What is it about the existing solutions that is subpar? Maybe you are improving on a mediocre product category, such as creating better medical uniforms for healthcare workers (e.g., more flattering cut, trendy designs, sustainable materials). Or perhaps your new blockchain solution has the potential to entirely eliminate the middle-men in an entire industry.

Although the subject of competitive advantage regarding the business as a whole will be fully explored in the Market and Competitor Analysis part of a business plan, it is advisable to touch on it here also – in the context of the company’s products and service.

Tip #4: Validating the Problem and Solution

Speaking of which, when you are doing market research and analysis for your business plan, remember to validate the problem and solution your product or service is addressing.

There is a plethora of minor issues out there that people are perfectly fine with just tolerating. To build a solid business, though, you need a problem that a sufficient number of people are motivated to solve. That is, that they recognize it as a problem that’s worth paying you to solve. Even if they didn’t realize it was solvable until they were presented with your solution.

So, how do you get evidence that prospects are willing to pay for your solution?

Validation of Problem

Describe what you’ve done so far to confirm that the problem you are focused on is a real problem for your customers.

• Existing Business:

For an established business, this is probably just a matter of recapping your success in the marketplace. Your customers have already voted with their wallets.

• New Business:

For a startup, it is important to survey and have conversations with as many potential customers as possible about where they are having problems, how they solve them today, and validate that they are interested enough in addressing those problems to pay for a good solution.

Validation of Solution

Describe how you have tested your ideas with existing or potential customers to confirm that there is a good market for the products or services you plan to offer. Summarize the positive customer feedback or market traction that you have achieved with your solution so far.

For an established business, the answers probably lie in your paying customer base – their existence itself, combined with their repeat business, word-of-mouth referrals, follow-up customer surveys, and other indicators of customer satisfaction.

For a new business, you can start validating your solution immediately by trying it out with potential customers, even informally or at no charge, to get their opinion. If your product or service does not exist yet, talk to prospects about what you plan to offer and measure their feedback.

In summary, this section should answer the million dollar question:

What makes you think that people will buy, be satisfied with, and recommend your products or services?

Related Questions

What are products and services.

Products and services are items that businesses offer for sale to a market. While services are intangible, meaning that they do not exist in a physical form, products are of tangible nature, in other words – you can touch them.

What is a Product Line?

Product line is a group of related products that are all produced or sold by one entity and typically marketed under one brand name.

What is a Service Line?

Service line is a group of related services that are all produced or sold by one entity and typically marketed under one brand name.

Sign up for our Newsletter

Get more articles just like this straight into your mailbox.

Related Posts

Recent Posts

Search Product category Any value Sample Label 1 Sample Label 2 Sample Label 3

Products & Services Section in a Business Plan (+ Examples)

• March 21, 2024
• Business Plan , How to Write

In this blog post, we’ll guide you through writing the products and services section of your business plan. We’ll cover how to describe what you’re selling and why it’s important in your business plan.

Whether you’re launching a new startup or creating a business plan for an existing business, this section is crucial for showing the value you bring to customers. Let’s get started!

Why do we include them in a business plan?

The products and services section of a business plan is more than just a list of what a company sells; it’s a vital narrative that tells the story of the business’s core offerings and their significance to the market.

This section is paramount for readers (especially potential investors) to grasp the essence of what the business is about, the unique problems it solves, or the specific needs it addresses.

A meticulously crafted products and services segment does much more than describe offerings. Indeed, it lays the groundwork for comprehensive marketing strategies , informs operational planning, and financial projections.

Moreover, understanding the business’s offerings in depth enables stakeholders to envision the company’s value proposition and competitive edge.

Where should you include them?

In a business plan, the Products and Services section is typically included within the business overview section.

This allows you to first introduce the business model and what it offers to customers. Only after this you can provide more details of the products and services.

The Products and Services section should clearly detail what you are selling, highlight the unique value proposition . It should also ideally explain how it meets the needs of your target market if it isn’t obvious. T

What to include: 2 Examples

Begin with a clear, engaging description of each product or service you offer. For services, describe the process, customer experience, and outcome. For products, discuss the materials, technology, and any unique features.

Services example: a Cryotherapy business plan

Products example: a Brewery business plan

Privacy Overview

• Sample Plans
• WHY UPMETRICS?

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

• 400+ Sample Business Plans

Customers Success Stories

Business Plan Course

Strategic Canvas Templates

E-books, Guides & More

Business consultants

Entrepreneurs and Small Business

Accelerators and Incubators

Educators & Business Schools

Students & Scholars

AI Business Plan Generator

Financial Forecasting

AI Assistance

Ai pitch deck generator

Stratrgic Planning

See How Upmetrics Works  →

Small Business Tools

Entrepreneurs & Small Business

Accelerators & Incubators

Business Consultants & Advisors

Strategic Planning

Write Products and Services Section of a Business Plan

Free Product & Service Description Worksheet

Ayush Jalan

• January 3, 2024

The core purpose of any business is to sell its offerings to its target customers.

To do this, you devise a plethora of strategies, tactics, and plans. While that is important, your sales ultimately depend on the value you provide to your customers through your products and services.

FYI, we have used the term “product” in this article to refer to both products and services unless mentioned otherwise.

Table of Contents

What is a Products & Services Section?

• What’s Included in the Products & Services Section
• 6 Tips on Writing a Good Products & Services Section
• Persuade Interest with a Products & Services Section

The products and services section of your business plan is where you mention and elaborate on your product range, product descriptions, pricing strategies, and other relevant details.

If you’re looking for partners or investors, this section plays a crucial role in persuading them. What you include in this section and how you write it can deeply impact whether or not your investors will seal the deal with you.

What’s Included in the Products and Services Section

In the products and services section of your business plan, you provide an overview of what you offer. Here are all the key elements your products and services section should cover:

1. Description

In this part, you include all the important details of your offerings. To write an accurate description, you can use the 5W2H method and answer these questions:

• Who can use this product? Mention the details of your ideal customer.
• What are the fundamental aspects of your product? These may include features, materials, ingredients, costs, dimensions, etc.
• When should someone use this product? Mention the occasion, or the season if it’s a seasonal product. You can also mention if it is designed for a specific purpose.
• Where should your customers use the product? Is it used indoors or outdoors? Specify these details.
• Why should your customers use your product? Mention how the product fulfills their needs.
• How should they use your product? Mention if there are any important user instructions.
• How much should they use it? Mention the ideal frequency of usage that’s essential to follow while using the product.

2. Pricing Procedure

A pricing strategy refers to the tactics you use to set a price for your products and services. There are several pricing strategies to choose from; you can pick the one that best fits your business model .

There are several things to consider before setting your price. Conduct a price analysis to get an idea of which pricing strategy works for you. Here are the steps involved in conducting a pricing analysis:

Determine cost of goods sold ( COGS ):

To calculate the total cost of your products and services, add all the expenses that you incurred before the sale. This will include costs such as manufacturing, labor, warehousing, distributing, packaging and labeling, marketing, etc.

Collect data about the price preferences of your customers:

Study your competitors’ prices:, consider all the legal and ethical aspects:.

After conducting a pricing analysis, you can look at these pricing strategies to choose one for your business.

3. Product Comparison

Regardless of what you’re selling, chances are someone in the market is already selling it. Unlike direct competitors, indirect competitors are those who sell similar products with slight variations.

Looking at your competitors can help you draw a comparison. To do that, examine their products and services and list down the similarities and differences.

Categorize this information into qualitative and quantitative aspects and organize it in tables. Finally, summarize it by including your advantages over competitors. Also, include how you will leverage them to balance your drawbacks.

4. Sales Literature

Sales literature refers to the promotional and informative materials you use to inform, clarify, and convince your customers to make buying decisions. These include brochures, catalogs, newsletters, price lists, customer testimonials, and case studies .

List out all the sales literature you use or plan to market your products and services; explain the information it conveys in brief. Another integral part of your sales literature is your website; explain how it contributes to your sales.

Perhaps you run a blog to promote your products and inform your customers about new releases. Maybe you sell your products and services directly from your website; in that case, your sales literature material will go there.

Sales literature is a quick and attractive tool to market your products and services.

5. Order Management

Order processing refers to the stages from the moment a customer places an order to the delivery of the product paired with after-sales services. Here, you explain how customers will order or buy the product and the delivery process.

For instance, if you are an online retail store , your order processing may include these stages:

• Order Placement
• Order processing
• Picking inventory
• Product Delivery
• Customer support

Depending on your offerings, your order processing workflow can have several stages. Describe each step and provide elaborate details about the execution.

6. Delivery Requirements

If the delivery or creation of your products and services needs any resources, you mention them here. These include equipment, vehicles, technology, and software.

For instance, a cafe owner will need kitchen equipment and IT solutions to run and provide its services. These should be mentioned in this part of the products and services section.

To cite another example, a consumer electronics company needs an IT infrastructure and production facility to create its products. For delivery, it needs vehicles and an online portal for customers to place and receive orders. All these are mentioned here.

7. Intellectual Properties

Mention all the IP documents that are related to your products and services. These include trademarks, seller permits, patents, other licenses, etc. Here you can also include any legal issues you are currently facing. Explain how you are dealing with the existing issues.

Further, mention the issues that might occur in the future and the counteractive measures you will take to prevent them. These include adding safety labels, and disclaimers, opting for insurance policies, etc.

8. Future Offerings

This is a chance to impress your investors or partners by briefing them about your future products or services. This shows that you’re already working on new ideas which help convey your potential and dedication.

If your future products are an extension of your current ones, you can rodenticide an outline of the improvements made. Mon whether your future products are under development or ready for launch.

6 Tips on Writing a Good Products and Services Section

1. Opt for a customer-centric approach:

Your goal is to cater to the needs of your customers through your products or services. Hence, write as if you are talking to your customers and directly addressing their issues. Point out how your product will make their lives better and easier.

2. Keep it simple:

Clearly represent the information. You can use bullet points and lists to convey your message. You can also use tables and charts to display product comparisons, strengths, etc.

3. Ditch buzzwords and industrial jargon:

Everyone who reads your business plan may not understand the industrial jargon and buzzwords. Therefore, it is best to skip the complicated lingo and use layman’s terms.

4. Specify market pain points:

Elaborate on the problems your target audience is facing. You can gather this data by conducting a market analysis. Mention the various pain points and the features of your product that address them. Consider citing examples and relevant statistics to display how your product solves a customer problem .

5. Emphasize your USP:

Highlight the benefits and the unique features of your products and services. Mention the things you do differently than your competitors and how you offer more value in comparison.

6. Flaunt your achievements:

Make sure to show off the business milestones you’ve achieved such as awards, news articles, customer reviews, etc. You can also include your past sales numbers, your customer base, and the projects you fulfilled. These instill trust and help investors, clients, and partners to make decisions.

Persuade Interest with a Products and Services Section

Products and services are the lifeblood of your business. An accurate representation of your offerings is crucial to scoring funding and demonstrating your potential to grow in the market.

Build your Business Plan Faster

with step-by-step Guidance & AI Assistance.

About the Author

Ayush is a writer with an academic background in business and marketing. Being a tech-enthusiast, he likes to keep a sharp eye on the latest tech gadgets and innovations. When he's not working, you can find him writing poetry, gaming, playing the ukulele, catching up with friends, and indulging in creative philosophies.

Related Articles

How to Write the Market Analysis Section of a Business Plan

Everything You Need to Know About Pricing Strategy

How to Write a Customer Analysis Section for Your Business Plan

Reach your goals with accurate planning.

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Popular Templates

How to write the products and services section of your business plan

You are probably wondering how you should present your business's products and services in your business plan.

The products and services section of the business plan usually comes after the presentation of the company and just before the market analysis section .

Understanding your business oferring is of significant importance to stakeholders who will use this information to assess whether they believe your business sells what customer wants when reading the next part of your business plan.

So, how do you ensure that the products and services section is well-written and provides readers the detail they want to see?

Let’s take a deeper look at each component in more detail!

In this guide:

What is the objective of the products and services section of your business plan?

What information should i include in the products and services section of my business plan, how long should the products and services section of your business plan be.

• Example of products and services presentation in a business plan

What tools can you use to write your business plan?

This section comes relatively early in your business plan, on the face of it: its main purpose is to inform stakeholders, including lenders, suppliers, investors, and other partners what goods or services your business sells.

More subtly though, your overall goal should be to guide the reader towards the conclusion that you have the right products and services to succeed in the marketplace.

This usually includes starting a basic description of your products or services which details how they work, what purpose they serve and who they are aimed at.

Then, your products and services section should also hint at what makes your business different from your competitors (bearing in mind that the reader is not yet familiar with your competitive environment as the competition section comes later in your business plan). Added value and unique selling points are two key factors towards making any business successful.

Finally, this section should also summarise how your business aims to market and sell those products or services. For instance, you could explore the marketing strategy (without going into depth as your sales and marketing strategy will also be the object of a dedicated section later in the document) by explaining how you plan to attract and retain customers.

Need a convincing business plan?

The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Remember that the products and services section appears just after the company overview section and precedes the market analysis section.

This means that readers are still in the process of forming a clear understanding of what your business does and in which market environment it operates.

Product details

To begin with, you should provide a description of the broader categories your products or services belong to. Once this is addressed, you can go into more detail, explaining each of the key products and services that your business offers.

In this section, you should explain:

• What each of your products or services are
• Who are they aimed at
• The purpose of each product or service - do they address a specific customer need, solve a common problem, or fulfill a desire for customers?
• What is the process of manufacturing the products - are you making them yourself, outsourcing production, or buying them from a manufacturer?
• In the case of a service, how is the service performed? That is to say, how will you be offering this service to your customers?
• How will you sell your product or service?

For manufacturing businesses, it is important to also specify the production process. For example, you could state your monthly or yearly output, and explain if it is possible to increase production capacity. If so, you can discuss how you would go about doing that and if/when you plan to do so.

When describing your products and services, it is useful to also give an overview of the overall sales cycle to the reader. Especially when it is a complex, long, or unusual process - such as a 6 months B2B transaction or a house sale for example.

When doing so, make sure to clearly lay out at what stage of the customer journey your agreement with the customer becomes binding, when you invoice and when you can expect to get paid.

Future plans

This section should also discuss whether or not your business has the ambition to increase its product or service range in the future.

For example, if you plan to introduce a greater variety of cupcake flavors, be sure to include that and state whether or not market research has been done to validate your expansion.

The key to a well-developed products and services section is to make it easy to understand. Use product pictures and flow charts to help explain processes. Assume that the reader is not familiar with industry jargon. And don't go in too much details: this section shouldn't be a full catalogue with detailled specifications of hundreds of products.

There is no exact length requirement for the products and services section. Generally, it is suggested to keep it to one or two paragraphs per product or service. However, the length can vary based on the following aspects:

Number of products or services that your business offers

The level of detail should be inversely proportional to the number of products or services you offer.

Stakeholders need to have a clear understanding of your main products and services, so that they can verify that what you sell is what customers want to buy.

If your business only sale one service, you have all your eggs in the same basket so to speak, and therefore, the reader we’ll need to know all the ins and outs of it.

Inversely, if you sell 500 different products, you benefit from a diversification effect and as long as a couple are successful you're business will do well. Therefore, the reader doesn't need to understand the details of each one, having an overview of the main categories and a couple examples of your best sellers is enough to form an opinion on your chances of success.

Level of complexity of the product or service

The level of detail also depends on the level of familiarity of the reader with your industry: a complex product will require more explaining than a vanilla one.

For example, if you sell sandwiches there is a high probability that the reader of your business plan already had one and understands how they are made. However, if you sell a solution based on the blockchain technology or quantum physics, you'll need to explain how it works in simple terms so that the reader is clear on what you do before venturing into other sections of your business plan

Level of vertical integration of the business

The type of business you are in will affect how much detail you need to go into regarding your products.

If you are an integrated business, that is manufacturing products, handling the logistics using fleets of trucks and a network of owned warehouses before selling them in dozens of owned stores, you will have a lot more detail to provide than a retailer with a single sale point.

In any case, keep in mind that you don’t need to make this section any longer or shorter than it has to be. Any information you include here has to be relevant to your business’s core products and services.

Example of presentation of products and services in a business plan

Below is an example of how the products and services section of your business plan might look like. It includes a list of the services provided by the business and how each one is structured in terms of the processes.

This example was taken from one of  our business plan templates .

Need inspiration for your business plan?

The Business Plan Shop has dozens of business plan templates that you can use to get a clear idea of what a complete business plan looks like.

In this section, we will review three solutions for writing a professional business plan:

• Using Word and Excel
• Hiring a consultant to write your business plan
• Utilizing an online business plan software

Create your business plan using Word and Excel

Creating a business plan using Word and Excel is old fashion, error prone, and (very) time consuming.

First of all, using Excel to create your financial forecast is only feasible if you have a degree in accounting and experience in financial modelling, because lenders are unlikely to trust the accuracy of your financial forecast otherwise.

Secondly, using Word means starting from scratch and formatting the document yourself once written - a process that is quite tedious. There are also no instructions or examples to guide you through each section making the overall process much longer than it needs to be.

Thirdly, for a business plan to be really useful it needs to be tracked against the company's actual financial performance and regularly updated which is a very manual process if you are using Excel.

Hire a consultant to write your business plan

This is a good option if you have the budget for it - from experience you need to budget at least £1.5k ($2.0k) for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders).

Consultants are experienced in writing business plans and most of them adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

Use an online business plan software for your business plan

Another alternative is to use online business plan software .

There are several advantages to using specialized software:

• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can be inspired by already written business plan templates
• You can easily make your financial forecast by letting the software take care of the financial calculations for you without errors
• You get a professional document, formatted and ready to be sent to your bank
• The software will enable you to easily track your actual financial performance against your forecast and update your forecast as time goes by

If you're interested in using this type of solution, you can try our software for free by signing up here .

Also on The Business Plan Shop

• Do I need a business plan? Your questions answered
• Business Model vs. Business Plan

Know someone in need of a little help creating their business plan? Share this article and help them out!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

Create a convincing business plan

Assess the profitability of your business idea and create a persuasive business plan to pitch to investors

500,000+ entrepreneurs have already tried our solution - why not join them?

Not ready to try our on-line tool ? Learn more about our solution here

Need some inspiration for your business plan?

Subscribe to The Business Plan Shop and gain access to our business plan template library.

Need a professional business plan? Discover our solution

Write your business plan with ease!

It's easy to create a professional business plan with The Business Plan Shop

Want to find out more before you try? Learn more about our solution here

• Customer Reviews
• Net 30 Account
• Wise Services
• Steps & Timeline
• Work at a Glance
• Market Research at a Glance
• Business Plan Writing Services
• Bank Business Plan
• Investor Business Plan
• Franchise Business Plan
• Cannabis Business Plan
• Strategic Business Plan
• Corporate Business Plan
• Merge and Acquisition Business Plan (M&A)
• Private Placement Memorandums (PPM)
• Sample Business Plans
• Professional Feasibility Study
• PowerPoint Presentations
• Pitch Deck Presentation Services
• Business Plan Printing
• Market Research
• L-1 Business Plan
• E-2 Business Plan
• EB-5 Business Plan
• EB-5 Regional Centers
• Immigration Attorneys
• Nonprofit Business Plan
• Exit Business Planning
• Business Planning
• Business Formation
• Business License
• Business Website
• Business Branding
• Business Bank Account
• Digital Marketing
• Business Funding Resources
• Small Business Loans
• Venture Capital
• Net 30 Apply

• Frequently Asked Questions
• Business Credit Cards
• Talk to Us 1-800-496-1056

How to Write Products and Services Section of Business Plan

Business plan products and services section  gives details of your product or service, how it is different and if you have a reliable manufacturing or sourcing system for the product. 

How do you write the business plan products and services section?

Show competitive advantages of your product or service. Convince investors or lenders that you can outperform competition; you’ll likely get the funding you need. 

Use this article as a guide when writing the product and service section of your business plan.

Hire business plan writer now!

Your goal in writing the business plan products and services section should be to explain your offering in simple, layman’s terms. 

Anyone reading about your products or services should be able to understand:

• what you are offering
• what is the unique value you are offering
• how will you do quality assurance 
• How will you meet the increased demand?

The product service plan section should include the following.

Explain Your Products or Services

Explain your product or service in detail. Try to include a brief about all the aspects of your product or service that will improve the consumers’ lives or increase business efficiency. 

Show why your Product is Unique 

Talk about the distinctive features of your product. Show what competitors are offering and explain how your offer is unique and better. 

Emphasize the Benefits 

Your hopes of capturing a share of the market depend on the benefits your product or service provides. Describe the benefits in terms customers can relate to. 

For example, if you are offering the same features as the competitors but at a low price, highlight the low price.

Manufacturing, Sourcing, and Fulfillment 

Explain if you will manufacture your products or you’ll source. If you are going to source the product from a manufacturer, how will you select the manufacturer?

Also, briefly explain the product supply chain and fulfillment process. Potential lenders may want to know if your supply chain and fulfillment system can handle high demand. 

Be Short and Concise 

Keep to the point. The Product service section in a business plan is about introducing your offering with a fair amount of detail. However, don’t make it lengthy.

You will discuss your product or service in every section of the business plan one way or another.

Show your Expertise 

A product coming from an acknowledged expert gets more acceptance in the market. 

Show your education or experience with the offering. If your business has any patents, trademarks, or special permits, make sure you showcase them. That way, you can establish yourself as an authority. 

For a sole proprietor, you can include your experience or education. For example, when an athlete starts a fitness brand, it becomes a quick success. However, other similar businesses face struggles at the start. 

Explain in Simple Language 

Make a detailed plan of product service but explain everything in simple language. 

Every industry has its jargon and buzzwords. People familiar with your product can understand the technical details, but the lenders or investors may not know much about your industry.  

Here is a pro tip for this. When you have written the product or service description, ask a trusted friend or family member to read it and explain your product to you. That way, you can know if your product service part of the business plan is generally understandable. 

What is your Exclusive Advantage? 

Your exclusive advantage is what makes you stand out. You spotted your exclusive advantage when you developed your product or service offering. Explain that exclusive advantage here. 

If you think there is no exclusive advantage, see if you can lower your price or provide better after-sale support. Even if your exclusive advantage is indirectly related to your product, it can help you get ahead fast. 

Assume you are talking to the customer

When you walk into the customer’s shoes, you can understand their needs better. 

Assume you are talking to an actual customer and convincing them to buy from you. They know your competition and they know what they need. You will have to talk in layman’s terms without missing any important details. You will need to focus on your competitive advantage. 

You will write an excellent product or service section when you think you are explaining it to a potential customer.

Key Questions to Answer in the Business Plan Products and Services Section

• Do you have a ready product or an under-development product?
• When will you bring new products or services to the market?
• What is the unique advantage of your product or service?
• What are the competitive advantages of your product or service?
• Does your product or service have any competitive disadvantages?
• Are you bound to charge a price in a short range, or can you charge a different price with a better offer?
• Are your business operating costs reasonable?
• Will you manufacture your products or buy from a supplier? 
• Do you sub-contract the parts of your product to different manufacturers and assemble the product at your facility?
• Will you be able to keep a steady and reliable supply chain for your product when demand rises?

WiseBusinessPlans is one of the best business plan writing companies !

In the products and services section, describe your offerings in detail, including their features, benefits, and uniqueness. Include information on pricing, any proprietary technology or intellectual property, and how your products or services meet customer needs.

Differentiate your products or services from competitors by highlighting their unique selling points, such as superior quality, innovative features, customizable options, or exceptional customer service. Explain how these differentiators give you a competitive advantage.

Yes, it’s important to outline your pricing strategy in the products and services section. Explain your pricing model, whether it’s based on cost-plus, value-based, or market-based pricing. Justify your pricing strategy by considering factors such as market demand, competitors’ pricing, and perceived value.

Demonstrate the market need for your products or services by providing market research and analysis. Include data on customer demographics, target market size, and any trends or consumer preferences that support the demand for your offerings.

Yes, you can mention future product or service expansion plans in the products and services section. Briefly outline your growth strategy, such as introducing new product lines, expanding into new markets, or offering additional services. However, focus primarily on your current offerings and their value proposition.

Access our free business plan examples now!

One comment.

It is best to take part in a contest for one of the best blogs on the web. I will recommend this site!

Leave a Reply

Your email address will not be published. Required fields are marked *

Quick Links

• Investor Business Plans
• M&A Business Plan
• Private Placement
• Feasibility Study
• Hire a Business Plan Writer
• Business Valuation Calculator
• Business Plan Examples
• Real Estate Business Plan
• Business Plan Template
• Business Plan Pricing Guide
• Business Plan Makeover
• SBA Loans, Bank Funding & Business Credit
• Finding & Qualifying for Business Grants
• Leadership for the New Manager
• Content Marketing for Beginners
• All About Crowdfunding
• EB-5 Regional Centers, A Step-By-Step Guide
• Logo Designer
• Landing Page
• PPC Advertising

• Business Entity
• Business Licensing
• Virtual Assistant
• Business Phone
• Business Address
• E-1 Visa Business Plan
• EB1-A Visa Business Plan
• EB1-C Visa Business Plan
• EB2-NIW Business Plan
• H1B Visa Business Plan
• O1 Visa Business Plan
• Business Brokers
• Merger & Acquisition Advisors
• Franchisors

Proud Sponsor of

• 1-800-496-1056

• (613) 800-0227

• +44 (1549) 409190

• +61 (2) 72510077

• Search Search Please fill out this field.
• Building Your Business
• Becoming an Owner
• Business Plans

How to Write the Products or Services Section

Learn about this essential part of a business plan

Alyssa Gregory is an entrepreneur, writer, and marketer with 20 years of experience in the business world. She is the founder of the Small Business Bonfire, a community for entrepreneurs, and has authored more than 2,500 articles for The Balance and other popular small business websites.

Describe and Compare

Price points, order fulfillment, tips for writing the products or services section.

The products or services section of your business plan should clearly describe what you are selling with an emphasis on the value you're providing to your customers or clients. Include an in-depth look at all of the elements related to what you are selling.

The section needs to explain exactly what you are selling and how it fits in the marketplace. It's easier to describe the value provided if you are the only business in the area selling the product or service in question, but it is likely competitors are doing something similar.

Provide information about your competitors' offerings, how they are similar to yours, and how they are different. It's possible your business has a slightly different take on the product or service or is targeting a slightly different audience. It's also possible what you are offering is almost identical to what your competitors are offering, but demand in the marketplace is high enough to support multiple businesses doing the same thing. Explain your situation.

In addition to describing the actual products or services, break down how much they will cost. Products may come in different sizes, quantities, or varieties that will impact price, and services might be more or less extensive depending on the price being charged.

Address what competitors are doing in this regard as well. Perhaps you are offering higher or lower quality for a different demographic, but be clear about the cost and who can afford it.

Explain what happens once someone purchases what you are selling. If it is a product, they might buy it from a retail store, have it delivered from your online shop, or perhaps they submit a custom order in advance and pick it up at a later date.

If you are offering a service, it might be something that involves clients coming to you, or you might go to them. Whatever the details, make sure the process is clear.

If special technology is involved, outline what it entails. This could be specific technology you need in order to provide your services, or it might be technology clients or customers need in order to take advantage of what you're selling.

For example, if signing up clients for a training seminar, you might need specific hardware and software for a presentation. Perhaps you are selling software that requires the latest version of a particular operating system. Be sure these details are provided.

Make your description of available products or services an effective part of your business plan by following these tips:

• Focus on the customer:  The purpose of the products or services section is to clearly express the benefits you're providing to your customers or clients. Focus on that goal by addressing how what you are selling benefits your customers. Show how it makes their lives better, easier, or more profitable.
• Get to the point:  State the value upfront, then elaborate throughout the rest of the section while providing supporting materials. For example, if the primary benefit of what you are offering is that it saves time, state as much right away. Follow this statement with details about how it saves time and data to support the claim.
• Keep It simple:  Assume the reader has little to no understanding of your industry and product or service. You're the expert in the industry, but the basics may not be as clear to those reading your business plan.
• Show what makes you unique:  While describing similar products and services that are already in existence, take some time in your description to express how your product or service stands out as something different.
• Include the fine print:  While the bulk of your products or services section should focus on the end result, you also should include information about your pricing and how you arrived at that price point.

Describing Your Products or Services in Your Business Plans

The products and services section of your business plan describes your products and services, how they are better than existing offerings, and most importantly, how they solve a problem or fill an unmet need for your target customers.

Describing your Products or Services

In the introduction of your business plan, you will have referred to the problem your company solves and the market or market segment you’ll be addressing. Now it’s time to tell your readers about your products and services in more detail. Here again, you’ll want to keep the focus on how your products or services solve a real problem or fill an unmet need in the marketplace.

This section is typically the one that future business owners are most comfortable writing. As a result, a common mistake is to make this the primary focus of the business plan or to convey too many details. Follow the guidelines below to strike the right balance. 

A business plan outline for the products and services section should include the following:

• Brief description of products or services 
• Problem solved, or unmet need filled
• Unique selling proposition
• Other differentiators

Important Considerations 

Write it for your audience.

In the description of your products and services, remember that your business plan will address potential investors or lenders, not consumers. This section will convey that this is a good business, not that they should want to become a customer. Similarly, this section should describe the benefits of your products and services without trying to provide training or instructional information on how to use them.  

Example of Products and Services Description

So, if you’re starting a bakery, you might explain how you offer ready-to-eat sandwiches, specialty bread, and dinner rolls. You can emphasize that your products meet customers’ needs by making baked goods with all-natural ingredients, freshly made products, and seasonal and ethnic offerings. Callout that you also offer low-sugar and gluten-free choices. Further, you would explain that these products include options to address all three mealtimes: breakfast, lunch, and dinner. 

If there are factors that help control costs at your bakery, include them. Such things would improve margins and therefore be important to a lender or investor.  

This approach will be much more meaningful than telling a banker how your dinner rolls are made with double-zero flour, and all ingredients are measured in grams, not ounces, or that doughs rise for 3 hours in your rising room. Unless your banker is a baker, these details probably won’t improve your business plan.   

If you have sales literature, a flier, brochure, or advertisement, include it as an appendix to your business plan and reference it in this section.

Problem Solved or Unmet need Filled.

The most crucial aspect of your business plan is convincing readers that your company solves a real problem or fills an unmet need, so much so that people will be willing to take their money and give it to you. Sadly, the world is full of businesses offering “solutions” for which there are no problems, which are not attractive to investors. So don’t simply describe your solution. Defining your business and your products in terms of the problem or need to be addressed in the marketplace will be essential.

Let’s go back to the bakery example from the section above. The bakery might describe the problem solved in this way:

Our bakery is located within one-half mile of three major office complexes. Over 50% of the workers are from households where two partners work, leaving them little time for preparing fresh-baked goods. Because our baked goods are prepared at 6 AM every morning, working people can come in for a pastry or a sandwich for the afternoon and take away a fresh loaf of bread to serve with dinner that evening. 

Working people don’t have time to go to the store daily—which is what it takes to enjoy genuinely fresh baked goods. They have the money and the appetite for high-quality pastries and bread; they don’t have time for the daily stop required to enjoy them.

Now, the groundwork has been laid to talk about the unique selling proposition.

Unique Selling Proposition

The unique selling proposition or “USP” refers to what makes your business different from all the others. An excellent unique selling proposition answers the question, “Why will people buy from you?” Don’t overlook the word “unique.” Does this mean your business has to be the only one of its kind? No. However, it does need to solve the problem in a unique way for the segment of the market you intend to address. 

The opposite of this would be a “same here” business in a crowded market of competitors offering similar products. Investors shy away from these types of companies because it’s unclear why customers will buy from them.

The previous section on the problem solved or unmet need filled is the setup for the unique selling proposition. Let’s use our bakery example again. We established above that the problem is time, and working people don’t have time. Now, let’s see our baker’s unique selling proposition in the form of an answer to the question, “Why will people buy from you?”

Premium quality baked goods must be consumed within 24 hours to retain their peak freshness. Two-income households have the money but lack time to go to the grocery store daily. They also care about quality ingredients and healthy options.  

Because our bakery is near three major office complexes, we save customers time by letting them address two or even three needs in one stop. Customers will buy from our bakery because, in one visit, they can get a fresh sandwich for the day’s lunch, pick up a freshly baked loaf of bread for dinner, and a bag of freshly baked cinnamon rolls for tomorrow’s breakfast. 

We satisfy our customers’ appetite for quality baked goods and help solve their problem of too little time by combining breakfast, lunch, and dinner options in one stop, five minutes from where they work.

Other Differentiators

Most entrepreneurs have several aspects of their business that make them stand apart from competitors. Customers buy for different reasons so these differentiators can be important. Also, as mentioned before, investors shy away from “me too” companies that are just like every other competitor. For these reasons, including additional differentiators in your business plan is important.

The most important differentiators are those that can be expressed in the format outlined above, those that speak to a problem or need that is addressed, and the unique selling proposition. Isolate those differentiators from the others by including them in the section above and have the others here under the category “Other Differentiators.”

In this section of your business plan, you can also discuss future products and services, the target markets you aim to serve, and any intellectual property you possess, such as copyright or patent protections.

Ready to complete your business plan in just 1 day?

Click GET STARTED to learn more about our fill-in-the-blank business plan template.  We’ll step you through all the details you need to develop a professional business plan in just one day! 

Successfully used by thousands of people starting a business and writing a business plan.  It will work for you too!

How to Write a Business Plan: Step-by-Step Guide + Examples

Noah Parsons

24 min. read

Updated March 18, 2024

Writing a business plan doesn’t have to be complicated. 

In this step-by-step guide, you’ll learn how to write a business plan that’s detailed enough to impress bankers and potential investors, while giving you the tools to start, run, and grow a successful business.

• The basics of business planning

If you’re reading this guide, then you already know why you need a business plan . 

You understand that planning helps you: 

• Raise money
• Grow strategically
• Keep your business on the right track 

As you start to write your plan, it’s useful to zoom out and remember what a business plan is .

At its core, a business plan is an overview of the products and services you sell, and the customers that you sell to. It explains your business strategy: how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

Most business plans also include financial forecasts for the future. These set sales goals, budget for expenses, and predict profits and cash flow. 

A good business plan is much more than just a document that you write once and forget about. It’s also a guide that helps you outline and achieve your goals. 

After completing your plan, you can use it as a management tool to track your progress toward your goals. Updating and adjusting your forecasts and budgets as you go is one of the most important steps you can take to run a healthier, smarter business. 

We’ll dive into how to use your plan later in this article.

There are many different types of plans , but we’ll go over the most common type here, which includes everything you need for an investor-ready plan. However, if you’re just starting out and are looking for something simpler—I recommend starting with a one-page business plan . It’s faster and easier to create. 

It’s also the perfect place to start if you’re just figuring out your idea, or need a simple strategic plan to use inside your business.

Dig deeper : How to write a one-page business plan

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

• What to include in your business plan

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally just one to two pages. Most people write it last because it’s a summary of the complete business plan.

Ideally, the executive summary can act as a stand-alone document that covers the highlights of your detailed plan. 

In fact, it’s common for investors to ask only for the executive summary when evaluating your business. If they like what they see in the executive summary, they’ll often follow up with a request for a complete plan, a pitch presentation , or more in-depth financial forecasts .

Your executive summary should include:

• A summary of the problem you are solving
• A description of your product or service
• An overview of your target market
• A brief description of your team
• A summary of your financials
• Your funding requirements (if you are raising money)

Dig Deeper: How to write an effective executive summary

Products and services description

This is where you describe exactly what you’re selling, and how it solves a problem for your target market. The best way to organize this part of your plan is to start by describing the problem that exists for your customers. After that, you can describe how you plan to solve that problem with your product or service. 

This is usually called a problem and solution statement .

To truly showcase the value of your products and services, you need to craft a compelling narrative around your offerings. How will your product or service transform your customers’ lives or jobs? A strong narrative will draw in your readers.

This is also the part of the business plan to discuss any competitive advantages you may have, like specific intellectual property or patents that protect your product. If you have any initial sales, contracts, or other evidence that your product or service is likely to sell, include that information as well. It will show that your idea has traction , which can help convince readers that your plan has a high chance of success.

Market analysis

Your target market is a description of the type of people that you plan to sell to. You might even have multiple target markets, depending on your business. 

A market analysis is the part of your plan where you bring together all of the information you know about your target market. Basically, it’s a thorough description of who your customers are and why they need what you’re selling. You’ll also include information about the growth of your market and your industry .

Try to be as specific as possible when you describe your market. 

Include information such as age, income level, and location—these are what’s called “demographics.” If you can, also describe your market’s interests and habits as they relate to your business—these are “psychographics.” 

Related: Target market examples

Essentially, you want to include any knowledge you have about your customers that is relevant to how your product or service is right for them. With a solid target market, it will be easier to create a sales and marketing plan that will reach your customers. That’s because you know who they are, what they like to do, and the best ways to reach them.

Next, provide any additional information you have about your market. 

What is the size of your market ? Is the market growing or shrinking? Ideally, you’ll want to demonstrate that your market is growing over time, and also explain how your business is positioned to take advantage of any expected changes in your industry.

Dig Deeper: Learn how to write a market analysis

Competitive analysis

Part of defining your business opportunity is determining what your competitive advantage is. To do this effectively, you need to know as much about your competitors as your target customers. 

Every business has some form of competition. If you don’t think you have competitors, then explore what alternatives there are in the market for your product or service. 

For example: In the early years of cars, their main competition was horses. For social media, the early competition was reading books, watching TV, and talking on the phone.

A good competitive analysis fully lays out the competitive landscape and then explains how your business is different. Maybe your products are better made, or cheaper, or your customer service is superior. Maybe your competitive advantage is your location – a wide variety of factors can ultimately give you an advantage.

Dig Deeper: How to write a competitive analysis for your business plan

Marketing and sales plan

The marketing and sales plan covers how you will position your product or service in the market, the marketing channels and messaging you will use, and your sales tactics. 

The best place to start with a marketing plan is with a positioning statement . 

This explains how your business fits into the overall market, and how you will explain the advantages of your product or service to customers. You’ll use the information from your competitive analysis to help you with your positioning. 

For example: You might position your company as the premium, most expensive but the highest quality option in the market. Or your positioning might focus on being locally owned and that shoppers support the local economy by buying your products.

Once you understand your positioning, you’ll bring this together with the information about your target market to create your marketing strategy . 

This is how you plan to communicate your message to potential customers. Depending on who your customers are and how they purchase products like yours, you might use many different strategies, from social media advertising to creating a podcast. Your marketing plan is all about how your customers discover who you are and why they should consider your products and services. 

While your marketing plan is about reaching your customers—your sales plan will describe the actual sales process once a customer has decided that they’re interested in what you have to offer. 

If your business requires salespeople and a long sales process, describe that in this section. If your customers can “self-serve” and just make purchases quickly on your website, describe that process. 

A good sales plan picks up where your marketing plan leaves off. The marketing plan brings customers in the door and the sales plan is how you close the deal.

Together, these specific plans paint a picture of how you will connect with your target audience, and how you will turn them into paying customers.

Dig deeper: What to include in your sales and marketing plan

Business operations

The operations section describes the necessary requirements for your business to run smoothly. It’s where you talk about how your business works and what day-to-day operations look like. 

Depending on how your business is structured, your operations plan may include elements of the business like:

• Supply chain management
• Manufacturing processes
• Equipment and technology
• Distribution

Some businesses distribute their products and reach their customers through large retailers like Amazon.com, Walmart, Target, and grocery store chains. 

These businesses should review how this part of their business works. The plan should discuss the logistics and costs of getting products onto store shelves and any potential hurdles the business may have to overcome.

If your business is much simpler than this, that’s OK. This section of your business plan can be either extremely short or more detailed, depending on the type of business you are building.

For businesses selling services, such as physical therapy or online software, you can use this section to describe the technology you’ll leverage, what goes into your service, and who you will partner with to deliver your services.

Dig Deeper: Learn how to write the operations chapter of your plan

Key milestones and metrics

Although it’s not required to complete your business plan, mapping out key business milestones and the metrics can be incredibly useful for measuring your success.

Good milestones clearly lay out the parameters of the task and set expectations for their execution. You’ll want to include:

• A description of each task
• The proposed due date
• Who is responsible for each task

If you have a budget, you can include projected costs to hit each milestone. You don’t need extensive project planning in this section—just list key milestones you want to hit and when you plan to hit them. This is your overall business roadmap. 

Possible milestones might be:

• Website launch date
• Store or office opening date
• First significant sales
• Break even date
• Business licenses and approvals

You should also discuss the key numbers you will track to determine your success. Some common metrics worth tracking include:

• Conversion rates
• Customer acquisition costs
• Profit per customer
• Repeat purchases

It’s perfectly fine to start with just a few metrics and grow the number you are tracking over time. You also may find that some metrics simply aren’t relevant to your business and can narrow down what you’re tracking.

Dig Deeper: How to use milestones in your business plan

Organization and management team

Investors don’t just look for great ideas—they want to find great teams. Use this chapter to describe your current team and who you need to hire . You should also provide a quick overview of your location and history if you’re already up and running.

Briefly highlight the relevant experiences of each key team member in the company. It’s important to make the case for why yours is the right team to turn an idea into a reality. 

Do they have the right industry experience and background? Have members of the team had entrepreneurial successes before? 

If you still need to hire key team members, that’s OK. Just note those gaps in this section.

Your company overview should also include a summary of your company’s current business structure . The most common business structures include:

• Sole proprietor
• Partnership

Be sure to provide an overview of how the business is owned as well. Does each business partner own an equal portion of the business? How is ownership divided? 

Potential lenders and investors will want to know the structure of the business before they will consider a loan or investment.

Dig Deeper: How to write about your company structure and team

Financial plan

Last, but certainly not least, is your financial plan chapter. 

Entrepreneurs often find this section the most daunting. But, business financials for most startups are less complicated than you think, and a business degree is certainly not required to build a solid financial forecast. 

A typical financial forecast in a business plan includes the following:

• Sales forecast : An estimate of the sales expected over a given period. You’ll break down your forecast into the key revenue streams that you expect to have.
• Expense budget : Your planned spending such as personnel costs , marketing expenses, and taxes.
• Profit & Loss : Brings together your sales and expenses and helps you calculate planned profits.
• Cash Flow : Shows how cash moves into and out of your business. It can predict how much cash you’ll have on hand at any given point in the future.
• Balance Sheet : A list of the assets, liabilities, and equity in your company. In short, it provides an overview of the financial health of your business. 

A strong business plan will include a description of assumptions about the future, and potential risks that could impact the financial plan. Including those will be especially important if you’re writing a business plan to pursue a loan or other investment.

Dig Deeper: How to create financial forecasts and budgets

This is the place for additional data, charts, or other information that supports your plan.

Including an appendix can significantly enhance the credibility of your plan by showing readers that you’ve thoroughly considered the details of your business idea, and are backing your ideas up with solid data.

Just remember that the information in the appendix is meant to be supplementary. Your business plan should stand on its own, even if the reader skips this section.

Dig Deeper : What to include in your business plan appendix

Optional: Business plan cover page

Adding a business plan cover page can make your plan, and by extension your business, seem more professional in the eyes of potential investors, lenders, and partners. It serves as the introduction to your document and provides necessary contact information for stakeholders to reference.

Your cover page should be simple and include:

• Company logo
• Business name
• Value proposition (optional)
• Business plan title
• Completion and/or update date
• Address and contact information
• Confidentiality statement

Just remember, the cover page is optional. If you decide to include it, keep it very simple and only spend a short amount of time putting it together.

Dig Deeper: How to create a business plan cover page

How to use AI to help write your business plan

Generative AI tools such as ChatGPT can speed up the business plan writing process and help you think through concepts like market segmentation and competition. These tools are especially useful for taking ideas that you provide and converting them into polished text for your business plan.

The best way to use AI for your business plan is to leverage it as a collaborator , not a replacement for human creative thinking and ingenuity. 

AI can come up with lots of ideas and act as a brainstorming partner. It’s up to you to filter through those ideas and figure out which ones are realistic enough to resonate with your customers. 

There are pros and cons of using AI to help with your business plan . So, spend some time understanding how it can be most helpful before just outsourcing the job to AI.

Learn more: 10 AI prompts you need to write a business plan

• Writing tips and strategies

To help streamline the business plan writing process, here are a few tips and key questions to answer to make sure you get the most out of your plan and avoid common mistakes .  

Determine why you are writing a business plan

Knowing why you are writing a business plan will determine your approach to your planning project. 

For example: If you are writing a business plan for yourself, or just to use inside your own business , you can probably skip the section about your team and organizational structure. 

If you’re raising money, you’ll want to spend more time explaining why you’re looking to raise the funds and exactly how you will use them.

Regardless of how you intend to use your business plan , think about why you are writing and what you’re trying to get out of the process before you begin.

Keep things concise

Probably the most important tip is to keep your business plan short and simple. There are no prizes for long business plans . The longer your plan is, the less likely people are to read it. 

So focus on trimming things down to the essentials your readers need to know. Skip the extended, wordy descriptions and instead focus on creating a plan that is easy to read —using bullets and short sentences whenever possible.

Have someone review your business plan

Writing a business plan in a vacuum is never a good idea. Sometimes it’s helpful to zoom out and check if your plan makes sense to someone else. You also want to make sure that it’s easy to read and understand.

Don’t wait until your plan is “done” to get a second look. Start sharing your plan early, and find out from readers what questions your plan leaves unanswered. This early review cycle will help you spot shortcomings in your plan and address them quickly, rather than finding out about them right before you present your plan to a lender or investor.

If you need a more detailed review, you may want to explore hiring a professional plan writer to thoroughly examine it.

Use a free business plan template and business plan examples to get started

Knowing what information you need to cover in a business plan sometimes isn’t quite enough. If you’re struggling to get started or need additional guidance, it may be worth using a business plan template. 

If you’re looking for a free downloadable business plan template to get you started, download the template used by more than 1 million businesses. 

Or, if you just want to see what a completed business plan looks like, check out our library of over 550 free business plan examples . 

We even have a growing list of industry business planning guides with tips for what to focus on depending on your business type.

Common pitfalls and how to avoid them

It’s easy to make mistakes when you’re writing your business plan. Some entrepreneurs get sucked into the writing and research process, and don’t focus enough on actually getting their business started. 

Here are a few common mistakes and how to avoid them:

Not talking to your customers : This is one of the most common mistakes. It’s easy to assume that your product or service is something that people want. Before you invest too much in your business and too much in the planning process, make sure you talk to your prospective customers and have a good understanding of their needs.

• Overly optimistic sales and profit forecasts: By nature, entrepreneurs are optimistic about the future. But it’s good to temper that optimism a little when you’re planning, and make sure your forecasts are grounded in reality. 
• Spending too much time planning: Yes, planning is crucial. But you also need to get out and talk to customers, build prototypes of your product and figure out if there’s a market for your idea. Make sure to balance planning with building.
• Not revising the plan: Planning is useful, but nothing ever goes exactly as planned. As you learn more about what’s working and what’s not—revise your plan, your budgets, and your revenue forecast. Doing so will provide a more realistic picture of where your business is going, and what your financial needs will be moving forward.
• Not using the plan to manage your business: A good business plan is a management tool. Don’t just write it and put it on the shelf to collect dust – use it to track your progress and help you reach your goals.
• Presenting your business plan

The planning process forces you to think through every aspect of your business and answer questions that you may not have thought of. That’s the real benefit of writing a business plan – the knowledge you gain about your business that you may not have been able to discover otherwise.

With all of this knowledge, you’re well prepared to convert your business plan into a pitch presentation to present your ideas. 

A pitch presentation is a summary of your plan, just hitting the highlights and key points. It’s the best way to present your business plan to investors and team members.

Dig Deeper: Learn what key slides should be included in your pitch deck

Use your business plan to manage your business

One of the biggest benefits of planning is that it gives you a tool to manage your business better. With a revenue forecast, expense budget, and projected cash flow, you know your targets and where you are headed.

And yet, nothing ever goes exactly as planned – it’s the nature of business.

That’s where using your plan as a management tool comes in. The key to leveraging it for your business is to review it periodically and compare your forecasts and projections to your actual results.

Start by setting up a regular time to review the plan – a monthly review is a good starting point. During this review, answer questions like:

• Did you meet your sales goals?
• Is spending following your budget?
• Has anything gone differently than what you expected?

Now that you see whether you’re meeting your goals or are off track, you can make adjustments and set new targets. 

Maybe you’re exceeding your sales goals and should set new, more aggressive goals. In that case, maybe you should also explore more spending or hiring more employees. 

Or maybe expenses are rising faster than you projected. If that’s the case, you would need to look at where you can cut costs.

A plan, and a method for comparing your plan to your actual results , is the tool you need to steer your business toward success.

Learn More: How to run a regular plan review

Free business plan templates and examples

Kickstart your business plan writing with one of our free business plan templates or recommended tools.

Free business plan template

Download a free SBA-approved business plan template built for small businesses and startups.

Download Template

One-page plan template

Download a free one-page plan template to write a useful business plan in as little as 30-minutes.

Sample business plan library

Explore over 500 real-world business plan examples from a wide variety of industries.

View Sample Plans

How to write a business plan FAQ

What is a business plan?

A document that describes your business , the products and services you sell, and the customers that you sell to. It explains your business strategy, how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

What are the benefits of a business plan?

A business plan helps you understand where you want to go with your business and what it will take to get there. It reduces your overall risk, helps you uncover your business’s potential, attracts investors, and identifies areas for growth.

Having a business plan ultimately makes you more confident as a business owner and more likely to succeed for a longer period of time.

What are the 7 steps of a business plan?

The seven steps to writing a business plan include:

• Write a brief executive summary
• Describe your products and services.
• Conduct market research and compile data into a cohesive market analysis.
• Describe your marketing and sales strategy.
• Outline your organizational structure and management team.
• Develop financial projections for sales, revenue, and cash flow.
• Add any additional documents to your appendix.

What are the 5 most common business plan mistakes?

There are plenty of mistakes that can be made when writing a business plan. However, these are the 5 most common that you should do your best to avoid:

• 1. Not taking the planning process seriously.
• Having unrealistic financial projections or incomplete financial information.
• Inconsistent information or simple mistakes.
• Failing to establish a sound business model.
• Not having a defined purpose for your business plan.

What questions should be answered in a business plan?

Writing a business plan is all about asking yourself questions about your business and being able to answer them through the planning process. You’ll likely be asking dozens and dozens of questions for each section of your plan.

However, these are the key questions you should ask and answer with your business plan:

• How will your business make money?
• Is there a need for your product or service?
• Who are your customers?
• How are you different from the competition?
• How will you reach your customers?
• How will you measure success?

How long should a business plan be?

The length of your business plan fully depends on what you intend to do with it. From the SBA and traditional lender point of view, a business plan needs to be whatever length necessary to fully explain your business. This means that you prove the viability of your business, show that you understand the market, and have a detailed strategy in place.

If you intend to use your business plan for internal management purposes, you don’t necessarily need a full 25-50 page business plan. Instead, you can start with a one-page plan to get all of the necessary information in place.

What are the different types of business plans?

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. Here are a few common business plan types worth considering.

Traditional business plan: The tried-and-true traditional business plan is a formal document meant to be used when applying for funding or pitching to investors. This type of business plan follows the outline above and can be anywhere from 10-50 pages depending on the amount of detail included, the complexity of your business, and what you include in your appendix.

Business model canvas: The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

One-page business plan: This format is a simplified version of the traditional plan that focuses on the core aspects of your business. You’ll typically stick with bullet points and single sentences. It’s most useful for those exploring ideas, needing to validate their business model, or who need an internal plan to help them run and manage their business.

Lean Plan: The Lean Plan is less of a specific document type and more of a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, test, review, refine, and take action based on performance. It’s faster, keeps your plan concise, and ensures that your plan is always up-to-date.

What’s the difference between a business plan and a strategic plan?

A business plan covers the “who” and “what” of your business. It explains what your business is doing right now and how it functions. The strategic plan explores long-term goals and explains “how” the business will get there. It encourages you to look more intently toward the future and how you will achieve your vision.

However, when approached correctly, your business plan can actually function as a strategic plan as well. If kept lean, you can define your business, outline strategic steps, and track ongoing operations all with a single plan.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site Epinions.com. From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

Table of Contents

• Use AI to help write your plan
• Common planning mistakes
• Manage with your business plan
• Templates and examples

Related Articles

9 Min. Read

2. Understand what makes a great plan

8 Min. Read

Plan your exit strategy

15 Min. Read

Cannabis business plan

3 Min. Read

Outline your marketing strategy

The Bplans Newsletter

The Bplans Weekly

Subscribe now for weekly advice and free downloadable resources to help start and grow your business.

We care about your privacy. See our privacy policy .

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

• Credit cards
• View all credit cards
• Banking guide
• Loans guide
• Insurance guide
• Personal finance
• View all personal finance
• Small business
• Small business guide
• View all taxes

You’re our first priority. Every time.

We believe everyone should be able to make financial decisions with confidence. And while our site doesn’t feature every company or financial product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.

So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. Here is a list of our partners .

How to Write a Business Plan, Step by Step

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

What is a business plan?

1. write an executive summary, 2. describe your company, 3. state your business goals, 4. describe your products and services, 5. do your market research, 6. outline your marketing and sales plan, 7. perform a business financial analysis, 8. make financial projections, 9. summarize how your company operates, 10. add any additional information to an appendix, business plan tips and resources.

A business plan outlines your business’s financial goals and explains how you’ll achieve them over the next three to five years. Here’s a step-by-step guide to writing a business plan that will offer a strong, detailed road map for your business.

ZenBusiness

A business plan is a document that explains what your business does, how it makes money and who its customers are. Internally, writing a business plan should help you clarify your vision and organize your operations. Externally, you can share it with potential lenders and investors to show them you’re on the right track.

Business plans are living documents; it’s OK for them to change over time. Startups may update their business plans often as they figure out who their customers are and what products and services fit them best. Mature companies might only revisit their business plan every few years. Regardless of your business’s age, brush up this document before you apply for a business loan .

» Need help writing? Learn about the best business plan software .

This is your elevator pitch. It should include a mission statement, a brief description of the products or services your business offers and a broad summary of your financial growth plans.

Though the executive summary is the first thing your investors will read, it can be easier to write it last. That way, you can highlight information you’ve identified while writing other sections that go into more detail.

» MORE: How to write an executive summary in 6 steps

Next up is your company description. This should contain basic information like:

Your business’s registered name.

Address of your business location .

Names of key people in the business. Make sure to highlight unique skills or technical expertise among members of your team.

Your company description should also define your business structure — such as a sole proprietorship, partnership or corporation — and include the percent ownership that each owner has and the extent of each owner’s involvement in the company.

Lastly, write a little about the history of your company and the nature of your business now. This prepares the reader to learn about your goals in the next section.

» MORE: How to write a company overview for a business plan

The third part of a business plan is an objective statement. This section spells out what you’d like to accomplish, both in the near term and over the coming years.

If you’re looking for a business loan or outside investment, you can use this section to explain how the financing will help your business grow and how you plan to achieve those growth targets. The key is to provide a clear explanation of the opportunity your business presents to the lender.

For example, if your business is launching a second product line, you might explain how the loan will help your company launch that new product and how much you think sales will increase over the next three years as a result.

» MORE: How to write a successful business plan for a loan

In this section, go into detail about the products or services you offer or plan to offer.

You should include the following:

An explanation of how your product or service works.

The pricing model for your product or service.

The typical customers you serve.

Your supply chain and order fulfillment strategy.

You can also discuss current or pending trademarks and patents associated with your product or service.

Lenders and investors will want to know what sets your product apart from your competition. In your market analysis section , explain who your competitors are. Discuss what they do well, and point out what you can do better. If you’re serving a different or underserved market, explain that.

Here, you can address how you plan to persuade customers to buy your products or services, or how you will develop customer loyalty that will lead to repeat business.

Include details about your sales and distribution strategies, including the costs involved in selling each product .

» MORE: R e a d our complete guide to small business marketing

If you’re a startup, you may not have much information on your business financials yet. However, if you’re an existing business, you’ll want to include income or profit-and-loss statements, a balance sheet that lists your assets and debts, and a cash flow statement that shows how cash comes into and goes out of the company.

Accounting software may be able to generate these reports for you. It may also help you calculate metrics such as:

Net profit margin: the percentage of revenue you keep as net income.

Current ratio: the measurement of your liquidity and ability to repay debts.

Accounts receivable turnover ratio: a measurement of how frequently you collect on receivables per year.

This is a great place to include charts and graphs that make it easy for those reading your plan to understand the financial health of your business.

This is a critical part of your business plan if you’re seeking financing or investors. It outlines how your business will generate enough profit to repay the loan or how you will earn a decent return for investors.

Here, you’ll provide your business’s monthly or quarterly sales, expenses and profit estimates over at least a three-year period — with the future numbers assuming you’ve obtained a new loan.

Accuracy is key, so carefully analyze your past financial statements before giving projections. Your goals may be aggressive, but they should also be realistic.

NerdWallet’s picks for setting up your business finances:

The best business checking accounts .

The best business credit cards .

The best accounting software .

Before the end of your business plan, summarize how your business is structured and outline each team’s responsibilities. This will help your readers understand who performs each of the functions you’ve described above — making and selling your products or services — and how much each of those functions cost.

If any of your employees have exceptional skills, you may want to include their resumes to help explain the competitive advantage they give you.

Finally, attach any supporting information or additional materials that you couldn’t fit in elsewhere. That might include:

Licenses and permits.

Equipment leases.

Bank statements.

Details of your personal and business credit history, if you’re seeking financing.

If the appendix is long, you may want to consider adding a table of contents at the beginning of this section.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Here are some tips to write a detailed, convincing business plan:

Avoid over-optimism: If you’re applying for a business bank loan or professional investment, someone will be reading your business plan closely. Providing unreasonable sales estimates can hurt your chances of approval.

Proofread: Spelling, punctuation and grammatical errors can jump off the page and turn off lenders and prospective investors. If writing and editing aren't your strong suit, you may want to hire a professional business plan writer, copy editor or proofreader.

Use free resources: SCORE is a nonprofit association that offers a large network of volunteer business mentors and experts who can help you write or edit your business plan. The U.S. Small Business Administration’s Small Business Development Centers , which provide free business consulting and help with business plan development, can also be a resource.

On a similar note...

Find small-business financing

Compare multiple lenders that fit your business

Products and Services Business Plan

When it comes to drafting a business plan, every section holds significant weight, as it contributes to a comprehensive roadmap for your company’s success. Among these sections, the “Products and Services” component stands as the core of your business’s identity, showcasing what you offer, how you do it, and why it matters. 

In this blog, we’ll cover the basics of creating the Products and Services section, its significance, what to include, and tips for making it engaging. We’ll also address the question, “What is product in business?”

What is Products and Services

The Products and Services section in a business plan provides a detailed description of all the goods and services that a business offers. 

This section is where you answer questions like, “What does a firm prepare when it knows exactly what type of product or service it wants?”, “What might a concept include along with a brief written description of the product?” and “How would you describe your business? What are the products and/or services you offer?”

What is Product Offering

Product offering, in general, describes products, goods, and services your small business provides. This term encompasses the idea of “services as a product” as well as “products as services.” In essence, it signifies that within a business context, the array of offerings may include both tangible products and intangible services, demonstrating the flexibility and diversity of what a company provides to its customers.

Why You Need a Products and Services Section

The Products and Services section serves as the heart of your business plan for several reasons:

Clarity: This section can fully describe your product or service and a clear description of what makes it unique.

Market Validation: The product section demonstrates the demand for your offerings, showcasing a viable market.

Investor Appeal: Your ability to showcase the profitability and sustainability of your products or services in the business plan’s product description section is crucial to pique the interest of potential investors .

Internal Alignment: Provides a reference point for your team, ensuring everyone is on the same page regarding your offerings and goals.

Have Questions? Looking To Get Started?

• Your Name *
• Email Address *
• Phone Number

What to Include in a Products & Services Section

The Products and Services section is your opportunity to shine a spotlight on what makes your business unique. It should give readers a clear and concise understanding of your offerings.

Here’s a step-by-step guide on how to write products & services section effectively:

Description: Create a detailed description of products and services. 

Benefits: List down how your business products and services offerings solve a problem or fulfill a need for your target audience .

Market Research: Conduct comprehensive research to gather all data supporting the demand for your products and services.

Competitive Analysis: Provide data on how your products and services stack up in the market and what makes them unique. It involves evaluating your offerings compared to competitors, understanding your position in the market, identifying what sets you apart (Unique Selling Proposition), recognizing areas where competitors may be weaker, considering customer feedback for improvements, exploring opportunities for innovation, and staying attuned to market trends for adaptation.

Pricing and Revenue Model: Clearly outline your pricing strategy for products and services and revenue generation, possibly using graphs or charts for visual clarity.

Intellectual Property: This pertains to patents, trademarks, or copyrights that safeguard your offerings. In the U.S., these are covered by various laws, including the United States Patent and Trademark Office ( USPTO ) for patents and trademarks, and the U.S. Copyright Office for copyrights.

Regulatory Compliance: Small businesses in the U.S. adhere to industry-specific regulations for their products and services, typically governed by various federal, state, and local laws and agencies, depending on the specific industry and nature of the offerings.

Product and Service Plan Example

Below are some simplified examples to help you understand how to draft this section:

Product/Service Description: Apple offers a range of consumer electronics, software, and services. Their products include the iPhone, Mac, and iPad, and services like the App Store and Apple Music.

Market Need: Apple’s products address the growing need for innovative, user-friendly technology.

Competitive Analysis: Apple stands out through its design, ecosystem, and customer loyalty.

Product/Service Description: Starbucks provides high-quality coffee, beverages, and a variety of food items.

Market Need: Starbucks caters to the need for convenient, high-quality coffee on the go.

Competitive Analysis: Starbucks differentiates with its premium coffee, in-store experience, and global presence.

In a nutshell, as a business owner, it’s imperative to have a deep understanding of your product, service, and industry. Your business plan’s “Products and Services” section should be compelling to potential funders and partners by clearly explaining what you’re offering.

Are you launching a new product or service and require a solid business plan to steer you in the right direction? Look no further! Our business planning service includes crafting products and services in business plan. Contact us today to get started.

How can we help you?

Get in touch with us or visit our office

Business Plan Products and Services Section: How to Write Guide .

Sep 17, 2023 | Business Consulting , Business Growth , Business Plan , Business Strategy Development , Products and Services , Starting a Business , Strategy

How to Write the Business Plan Products and Services Section

The business plan products and services section provides a comprehensive overview of your business, including your business model, product and service offerings, target market, and sales forecast.

“You’ve got to start with the customer experience and work back toward the technology – not the other way around.” – Steve Jobs

In this, the fifth installment in our” Creating your business plan” article series, we will discuss the information you should include regarding your products and services, how they contribute to your unique value proposition, and what sets you apart from your peer group.

Most companies either sell a range of products or offer several services to their customers, sometimes both, especially as you grow and scale up your business operations.

This section of your business plan should excite potential investors or partners. Here are some tips to create a compelling products and services section.

The products and services section should not just list your business offers in your business plan. It should provide comprehensive information on the pricing of your products and services, how you intend to fulfill orders, and other relevant details that investors require to make funding decisions. Find out more below.

Why you need a products and services section in a business plan

The section on products and services in your business plan is the focal point of your entire plan. Although other areas are significant, this section is the core of your business and serves as the foundation for the rest of your plan.

Describe your b usiness plan p roduct or service offerings

Firstly, within this section of your business plan, you want to include a description of your products or services. These should be reasonably detailed to give your reader a strong understanding of how they fit into your overall business plan.

You should discuss the general categories under which your products or services fall and then describe the relevant characteristics of your offerings. It’s important to remember that, while offering a detailed review, you shouldn’t get too technical. It would help if you avoided buzzwords, acronyms, and dense industry jargon.

There’s a good chance that some of your readers won’t be familiar with these terms, and using them could confuse them. Instead, write for someone who doesn’t know anything about your business. That guarantees that your descriptions are clear and understandable.

Remember the following questions as you sculpt each entry’s product and service description.

• What is the current status of the product or service offering in the marketplace?
• Is the offering an existing product or service or one in development?
• How will you offer the product or services?
• What are the ideal price point and profit margins?
• What are your innovation plans for this product or service?

For the former, discuss how long it has been a part of your company, any significant historical developments, industry awards, or the use of technology or advanced sustainability elements that differentiate you.

For the pricing, you can list the product category or individual SKUs (items). If you use Point of Sale (POS) software, like Shopify , you can include information from the system.

• Item 1 = $4.99
• Item 2 = $7.99
• Item 3 = $15.95

If it’s a new product or service, give your business plan readers information about where it is in its development, what else is required to bring it to completion (and ready to sell), and when you expect to roll it out.

Develop strategic priorities for your business plan

Whether your offerings are currently in the market or under development, to remain competitive, you need a strategic roadmap plan to guide their continued innovation over time, offering customers thoughtful and innovative new solutions to delight and introduce them to your broader product and service offering.

Ideally, you would want to include an innovation roadmap for each product or service you offer customers.

For each overarching category, describe how this helps your customers articulate how your product offering or services fit into the marketplace and how you plan to develop it to stay ahead of your competitors.

Your strategy roadmap describes how you’ll remain competitive in the future, but you also need to discuss how your products and services are currently differentiated.

• What are the characteristics, design innovations, and features set your offering apart from the rest of the market?
• How do they fit in general, and where do they shine?
• Where do your prices fall relative to your competitors?
• Is price a distinguishing feature?
• Are you catering to value-conscious or price-sensitive consumers, or do you charge more than the competition because your products and services warrant it?

Affordability is a relative term. High-end products aren’t affordable to most people, but affordability isn’t generally a concern if your market strategy targets wealthy consumers.

You can also talk about product and service shortcomings if any exist. Describe how your three-to-five-year forward-focusing strategy and innovation plans will help to rectify the situation. Other than providing enrichment, this will demonstrate to your business plan readers that you’re open, transparent, honest, and proactive in seeking solutions.

Unique value proposition for your b usiness plan products and services section

Your value proposition is a declaration from you about the benefits your customers receive by using your service or the challenges they will overcome by using your product versus an alternative in the marketplace.

Discuss why your target market prefers or should prefer your offerings over the competition.

• What is your value proposition, and what does this mean for your customers?
• How does your product or service offering solve/ improve problems?
• What benefits do you provide that are lacking from other market contenders?
• What is the product and service difference that you selected for marketing purposes that will drive customer adoption?

Your value propositions should focus on your customer needs, and answering these questions will give your business plan readers a robust understanding of everything you offer and your future aspirations for business growth.

You may have different value propositions for each of the target core customer groups. As your business grows, you will likely have to revisit your value proposition for each product and service to safeguard your competitiveness and relevance in the marketplace.

Be strategic. You can’t leave change up to chance. You will need a strategy development process to oversee your decisions and focus your efforts. Otherwise, you run the risk of stagnation, ultimately impacting your business growth and cash flow.

Why is the b usiness plan products and services section important?

In the products and services section of your business plan, you can explain the purpose behind your business. This can include detailed information about your products or services, such as pricing, and more personal aspects like your mission statement.

The goal is to create a compelling and well-rounded description of what you offer, how it operates, and why it is beneficial. This section should be able to stand alone and be supported by the other areas of your plan.

For example, have a look at Bplans , US-SBA , or Upmetrics have some valuable insights/

Get in Touch

Are you looking to grow your business but unsure where to start? Our small business consulting and leadership coaching services are here to help! We’ll work with you to scale your operations and achieve your goals. Plus, we offer a free 30-minute consultation to ensure we fit your needs correctly. Let’s get started!

Contact Noirwolf Consulting today using the website contact form or by emailing [email protected] or call us at +44 113 328 0868.

Recent posts .

Business Transformation Strategy: A 10-Step Strategy Guide

Mar 4, 2024

Business transformation strategy is a complex and dynamic process that fundamentally restructures an organization’s strategy, processes, and systems. Though each business transformation is unique, several critical steps remain foundational to a successful change management plan. A comprehensive business transformation framework ensures a smooth and practical transformation. This framework should encompass various elements, such as defining the vision and aims of the transformation, assessing the current state of the business, identifying gaps and areas of improvement, developing a roadmap and action plan, implementing the changes, monitoring and measuring progress, and continuously refining the transformation approach as needed.

What is the Change Management Process?

Feb 2, 2024

Change is the only constant in today’s fast-paced world, and organizations must adapt to stay ahead. Fortunately, change management provides a structured and coordinated approach that enables businesses to move from their current state to a future desirable state. To deliver business value, organizations introduce change through projects, programs, and portfolios. However, introducing change is just the beginning! The real challenge is to embed the change and make it a new normal state for the organization. This calls for implementing the main principles of change management, which we will discuss in this article. Get ready to transform your organization and achieve your desired outcomes by mastering the art of change management!

Starting a Business in the UK: Step-by-Step Guide

Jan 23, 2024

Starting a successful business requires researching the market, analyzing competitors, developing a business plan, choosing a suitable name, registering with Companies House, securing funding, establishing a solid brand, creating operational functions, and expanding operations as the business grows. Approaching each step thoughtfully and diligently is crucial to establishing a successful enterprise. Our helpful guide provides a comprehensive checklist to aid you in starting a successful business. Following these key steps can increase your chances of success and achieving your goals.

Happy clients .

Trevor mcomber, us.

I recently worked with Zoe@Noirwolf, who provided me with an outstanding 5-year business plan. The expertise in financial planning, market research, SWOT analysis, and consulting was exceptional. Zoe provided me with a comprehensive and well-researched plan tailored to my business. The entire process was professional, timely, and communicative.

Bill Walton, Leeds

Zoe provided first-rate work and is an excellent business consultant. I was trying to figure out my cash flow forecast for my startup. Zoe gave me an interactive consultation session over MS teams, which was valuable and saved me a lot of time. She is super quick in excel and knowledgeable about what to include in your estimates. She was able to offer me ideas & choices that I hadn't considered. Highly recommended.

Jeendanie Lorthe, US

Warren kim, us, oscar sinclair, london, get in touch ..

Looking to grow your business but feeling unsure about where to start? Our small business consulting and leadership coaching services are here to help! We'll work with you to scale your operations and achieve your goals. Plus, we offer a free one-hour consultation to ensure we fit your needs correctly. Let's get started!

• Search Search Please fill out this field.

What Is a Business Plan?

Understanding business plans, how to write a business plan, common elements of a business plan, how often should a business plan be updated, the bottom line, business plan: what it is, what's included, and how to write one.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

A business plan is a document that details a company's goals and how it intends to achieve them. Business plans can be of benefit to both startups and well-established companies. For startups, a business plan can be essential for winning over potential lenders and investors. Established businesses can find one useful for staying on track and not losing sight of their goals. This article explains what an effective business plan needs to include and how to write one.

Key Takeaways

• A business plan is a document describing a company's business activities and how it plans to achieve its goals.
• Startup companies use business plans to get off the ground and attract outside investors.
• For established companies, a business plan can help keep the executive team focused on and working toward the company's short- and long-term objectives.
• There is no single format that a business plan must follow, but there are certain key elements that most companies will want to include.

Investopedia / Ryan Oakley

Any new business should have a business plan in place prior to beginning operations. In fact, banks and venture capital firms often want to see a business plan before they'll consider making a loan or providing capital to new businesses.

Even if a business isn't looking to raise additional money, a business plan can help it focus on its goals. A 2017 Harvard Business Review article reported that, "Entrepreneurs who write formal plans are 16% more likely to achieve viability than the otherwise identical nonplanning entrepreneurs."

Ideally, a business plan should be reviewed and updated periodically to reflect any goals that have been achieved or that may have changed. An established business that has decided to move in a new direction might create an entirely new business plan for itself.

There are numerous benefits to creating (and sticking to) a well-conceived business plan. These include being able to think through ideas before investing too much money in them and highlighting any potential obstacles to success. A company might also share its business plan with trusted outsiders to get their objective feedback. In addition, a business plan can help keep a company's executive team on the same page about strategic action items and priorities.

Business plans, even among competitors in the same industry, are rarely identical. However, they often have some of the same basic elements, as we describe below.

While it's a good idea to provide as much detail as necessary, it's also important that a business plan be concise enough to hold a reader's attention to the end.

While there are any number of templates that you can use to write a business plan, it's best to try to avoid producing a generic-looking one. Let your plan reflect the unique personality of your business.

Many business plans use some combination of the sections below, with varying levels of detail, depending on the company.

The length of a business plan can vary greatly from business to business. Regardless, it's best to fit the basic information into a 15- to 25-page document. Other crucial elements that take up a lot of space—such as applications for patents—can be referenced in the main document and attached as appendices.

These are some of the most common elements in many business plans:

• Executive summary: This section introduces the company and includes its mission statement along with relevant information about the company's leadership, employees, operations, and locations.
• Products and services: Here, the company should describe the products and services it offers or plans to introduce. That might include details on pricing, product lifespan, and unique benefits to the consumer. Other factors that could go into this section include production and manufacturing processes, any relevant patents the company may have, as well as proprietary technology . Information about research and development (R&D) can also be included here.
• Market analysis: A company needs to have a good handle on the current state of its industry and the existing competition. This section should explain where the company fits in, what types of customers it plans to target, and how easy or difficult it may be to take market share from incumbents.
• Marketing strategy: This section can describe how the company plans to attract and keep customers, including any anticipated advertising and marketing campaigns. It should also describe the distribution channel or channels it will use to get its products or services to consumers.
• Financial plans and projections: Established businesses can include financial statements, balance sheets, and other relevant financial information. New businesses can provide financial targets and estimates for the first few years. Your plan might also include any funding requests you're making.

The best business plans aren't generic ones created from easily accessed templates. A company should aim to entice readers with a plan that demonstrates its uniqueness and potential for success.

2 Types of Business Plans

Business plans can take many forms, but they are sometimes divided into two basic categories: traditional and lean startup. According to the U.S. Small Business Administration (SBA) , the traditional business plan is the more common of the two.

• Traditional business plans : These plans tend to be much longer than lean startup plans and contain considerably more detail. As a result they require more work on the part of the business, but they can also be more persuasive (and reassuring) to potential investors.
• Lean startup business plans : These use an abbreviated structure that highlights key elements. These business plans are short—as short as one page—and provide only the most basic detail. If a company wants to use this kind of plan, it should be prepared to provide more detail if an investor or a lender requests it.

Why Do Business Plans Fail?

A business plan is not a surefire recipe for success. The plan may have been unrealistic in its assumptions and projections to begin with. Markets and the overall economy might change in ways that couldn't have been foreseen. A competitor might introduce a revolutionary new product or service. All of this calls for building some flexibility into your plan, so you can pivot to a new course if needed.

How frequently a business plan needs to be revised will depend on the nature of the business. A well-established business might want to review its plan once a year and make changes if necessary. A new or fast-growing business in a fiercely competitive market might want to revise it more often, such as quarterly.

What Does a Lean Startup Business Plan Include?

The lean startup business plan is an option when a company prefers to give a quick explanation of its business. For example, a brand-new company may feel that it doesn't have a lot of information to provide yet.

Sections can include: a value proposition ; the company's major activities and advantages; resources such as staff, intellectual property, and capital; a list of partnerships; customer segments; and revenue sources.

A business plan can be useful to companies of all kinds. But as a company grows and the world around it changes, so too should its business plan. So don't think of your business plan as carved in granite but as a living document designed to evolve with your business.

Harvard Business Review. " Research: Writing a Business Plan Makes Your Startup More Likely to Succeed ."

U.S. Small Business Administration. " Write Your Business Plan ."

• How to Start a Business: A Comprehensive Guide and Essential Steps 1 of 25
• How to Do Market Research, Types, and Example 2 of 25
• Marketing Strategy: What It Is, How It Works, and How to Create One 3 of 25
• Marketing in Business: Strategies and Types Explained 4 of 25
• What Is a Marketing Plan? Types and How to Write One 5 of 25
• Business Development: Definition, Strategies, Steps & Skills 6 of 25
• Business Plan: What It Is, What's Included, and How to Write One 7 of 25
• Small Business Development Center (SBDC): Meaning, Types, Impact 8 of 25
• How to Write a Business Plan for a Loan 9 of 25
• Business Startup Costs: It’s in the Details 10 of 25
• Startup Capital Definition, Types, and Risks 11 of 25
• Bootstrapping Definition, Strategies, and Pros/Cons 12 of 25
• Crowdfunding: What It Is, How It Works, and Popular Websites 13 of 25
• Starting a Business with No Money: How to Begin 14 of 25
• A Comprehensive Guide to Establishing Business Credit 15 of 25
• Equity Financing: What It Is, How It Works, Pros and Cons 16 of 25
• Best Startup Business Loans 17 of 25
• Sole Proprietorship: What It Is, Pros and Cons, and Differences From an LLC 18 of 25
• Partnership: Definition, How It Works, Taxation, and Types 19 of 25
• What Is an LLC? Limited Liability Company Structure and Benefits Defined 20 of 25
• Corporation: What It Is and How to Form One 21 of 25
• Starting a Small Business: Your Complete How-to Guide 22 of 25
• Starting an Online Business: A Step-by-Step Guide 23 of 25
• How to Start Your Own Bookkeeping Business: Essential Tips 24 of 25
• How to Start a Successful Dropshipping Business: A Comprehensive Guide 25 of 25

• Terms of Service
• Editorial Policy
• Privacy Policy
• Your Privacy Choices

How to Write a Product or Service Strategy in a Business Plan

• Small Business
• Business Planning & Strategy
• Write a Business Plan
• ')" data-event="social share" data-info="Pinterest" aria-label="Share on Pinterest">
• ')" data-event="social share" data-info="Reddit" aria-label="Share on Reddit">
• ')" data-event="social share" data-info="Flipboard" aria-label="Share on Flipboard">

Customer Characteristics for Marketing

How to stop realplayer at startup, how to apply a segmentation, targeting, and positioning approach to marketing.

• Types of Marketing Communication Concepts
• Rationales for Marketing Strategies

For a small business to succeed, it must offer products and services that provide superior benefits when customers compare them side-by-side to the benefits provided by competitors’ products or services. The strategy element of the business plan describes how your products or services will be sold, the target markets you will sell to, the marketing message you intend to use to convince customers to purchase from you, and the methods you will use to deliver this message.

Distribution Channels

Describe how you will get your products or services in front of target customers. Growing the company’s revenues will be easier if the company can expand its distribution channels over time. For example, a gourmet candy maker could start out by marketing at gourmet food fairs as well as selling the products through the company’s website. As the products become more popular and the brand name better known, the owner could begin wholesaling the products to specialty food stores or upscale grocery markets.

Target Markets

Present a clear picture of who your best customers are or will be. Don’t limit your description of target markets in your business plan to basic demographic characteristics, such as age or income level. The more you know about what actually motivates them to purchase, the more precise your marketing message can be. A car repair shop owner may see that his loyal, repeat customers are those who seek to take extra good care of their vehicles. These would be individuals who regard automobiles as more than transportation, but rather as a source of pride and an integral part of their lifestyle.

Positioning Versus Competitors

When choosing among vendors of a product or service, potential customers compare their perceptions of the advantages and disadvantages of each company’s products and services. They consider the features or benefits that are important to them and try to identify the company that most closely meets their needs. In your business plan this is called positioning -- describing where your company stacks up versus competitors in delivering what is important to customers. How your products are priced relative to competitors is one aspect of positioning, but other features are important to customers’ decision making as well. A golf course for example could position itself as having the best practice and training facility in the region, the facility that caters to golfers who are truly serious about improving their games.

Marketing Message

In your business plan you describe why the benefits of your products and services are powerful enough to give you a competitive advantage. Part of devising your marketing strategy is determining how best to communicate these compelling benefits to your target customers. This is your marketing message. Strive for a consistent message than can be delivered in a concise manner. Communicate this message across all the platforms you will use to reach out to customers.

Media and Methods

Explain the reasoning behind the platforms you chose to deliver your marketing message. Choosing poorly can mean wasting precious marketing dollars and losing opportunities to acquire customers. Your choices include print, radio and TV advertising, online advertising, direct mail, your website or blog, attending trade shows and establishing a sales force to directly call upon potential customers. As you write this section of your plan, look at what methods work best for your most successful competitors. Don’t be afraid to try new methods, but start with a modest dollar commitment. You may find, for example, that your target markets respond well to receiving email notifications of specials or discounts you are offering.

• Entrepreneur: How to Design a Marketing Strategy

Brian Hill is the author of four popular business and finance books: "The Making of a Bestseller," "Inside Secrets to Venture Capital," "Attracting Capital from Angels" and his latest book, published in 2013, "The Pocket Small Business Owner's Guide to Business Plans."

Related Articles

What is a competitive climate in marketing, marketing strategy for beginners, how to start a passenger transportation company, marketing plan for a logistic business, how do companies market to their target market, the importance of ad slogans, what is a strategic business plan, differentiation in product marketing strategy, how to plan & grow a business venture, most popular.

• 1 What is a Competitive Climate in Marketing?
• 2 Marketing Strategy for Beginners
• 3 How to Start a Passenger Transportation Company
• 4 Marketing Plan for a Logistic Business

Business Plan Section 4: Products and Services

To give others a clear understanding of the value your product or service provides, read about 11 important things to include in this section of your plan.

This is the part of your business plan where you will describe the specific products and services you’re going to offer. You’ll fully explain the concept for your business, along with all aspects of purchasing, manufacturing, packaging, and distribution. You’ll go over suppliers, costs, and how what you’re offering fits into the current market and stacks up against your competitors.

How do you write the Products and Services section of a business plan?

While your product may be technical, don’t get caught up in complicated industry jargon. Explain and describe what you’re offering in layman’s terms, so someone who isn’t familiar with your business will understand and be excited about it. It may be necessary to give some basic background if this is an area or industry people are unfamiliar with.

While you write up the Products and Services section of your business plan, keep your reader in mind. Things that you might take for granted or know inside-out might not be common knowledge to potential lenders or investors. As you write, avoid being too technical, assuming too much knowledge from your readers, and using buzzwords.

You don’t want to come off as condescending, but you do want to make sure everyone understands what you’re talking about. To see if you’ve succeeded, have some trusted people who aren’t in your industry proof-read this section for you, and ask them to explain your product or service in their own words, along with the benefits to using them.

Here are the points you want to write up in the Products and Services section of your business plan:

The Product or Service Description

What is your product and service, and how does it work? How does it benefit customers? How do you make it or how will you get it made?

Product Comparison

What makes this product or service unique or better than what’s already available in the market? Why would someone choose to buy your product or do business with you over someone else?

Accreditations/Intellectual Property

Have you had the product tested or certified? Gotten approvals from industry experts? Did you trademark, copyright, or patent your product ? These can add substance and credibility, so be sure to mention them.

Where are you currently with this product or service? Is it in the idea stage or do you have a prototype? Have you produced some and are looking to expand? Have you started offering this service already or are you still in the planning stages ?

How much will you charge for the products or services you’re offering? Where does this fit in with what’s currently available?

Sales and Distribution Strategy

How will you sell it? Will you market it online or in retail stores? Have you lined up any vendors? How will you distribute it or deliver the service you’re providing?

Fulfillment

How will you fill orders or deliver the service? Will you manufacture items yourself or outsource to someone else? Who will handle distribution, and how?

Requirements

Will you need any special equipment or technology to provide your product or service?

Do you envision future products or services as an extension of the business once it’s successfully launched?

Photos or Brochures

It’s beneficial to include a visual representation of your offering. Photos or brochures would generally get put in the plan’s appendix, but you would refer to them in this section.

How Do You Stand Out?

Perhaps most importantly, emphasize how and why you are competitive. How do you stand out, and why does this business have such a terrific chance at succeeding? In talking about your product or service, always try to answer why a client would want it. How will your offering make your customers’ lives better or more profitable? What need are you fulfilling or what problem are you solving?

To sum up, the product and services section of your business plan gives the reader a clear understanding of why you’re in business, what you sell, how you compete with what’s already available, or how you fill a niche that no one else is meeting.

Next > Business Plan Section 5: Market Analysis

Apply for a loan, get started.

Loans from $5,000 - $100,000 with transparent terms and no prepayment penalty. Tell us a little about yourself, your business and receive your quote in minutes without impacting your credit score.

Thanks for applying!

Loans are originated and funded through our lending arm, Accion Opportunity Fund Community Development. By clicking “Continue to Application,” you consent to, Accion Opportunity Fund Community Development’s Terms of Use and Privacy Policy ; and to receive emails, calls and texts , potentially for marketing purposes, including autodialed or pre-recorded calls. You may opt out of receiving certain communications as provided in our Privacy Policy .

ZenBusinessPlans

Home » Business Plans

How to Describe your Product in a Business Plan

The product or products your business intends to produce or offer will have to be described in the product description section of your business plan. This section of your business plan is meant to explain how your product will stand out from comparable items in the market.

You have to clearly explain its concept, coupled with all aspects of purchasing, manufacturing, packaging, and distribution. You should also identify your suppliers, costs, and how the product you are offering fits into the current market.

Note that the product description in your business plan is more than a simple listing of product features. In this section, you will need to highlight your product’s most unique characteristics that will ensure it stands out in the marketplace and attract buyers who won’t mind paying your price.

Note that a properly written product description in your business plan can entice investors and help your business grow. Make sure you describe what you are offering in layman’s terms, to guarantee that someone who isn’t conversant with your business will grasp and be excited about it.

It may also be necessary to provide some basic background if this is an area or industry that people are not so familiar with. While you write up the Products and Services description section of your business plan, always keep your reader in mind.

What to Include in the Products and Services Description Section of Your Business Plan

Just as was noted above, the products and services section of your business plan will have to explain in detail your product or service, its demand in your market, and how it intends to compete with other businesses selling the same or similar products or services. Nonetheless, the product and services description section of your business plan is expected to include:

The Product or Service Description

It is important the product description section of your business plan clearly explains the concept of your product, coupled with all aspects of purchasing, manufacturing, packaging, and distribution. What are your product and service, and how does it work? How will this product benefit your customers? How do you plan to make it or how do you intend to get it made?

Product Comparison

This section of your business plan will also have to explain how your product compares with similar products in the market. What makes this product or service unique or better than what’s already obtainable in the market? Why would anyone prefer your product or do business with you?

You will need to describe how and why you are competitive. How do you stand out, and why do your business and everything it offers have such a viable chance at succeeding? In talking about your product or service, always try to answer why a client would want it and how it can make their lives better or more profitable?

Accreditations/Intellectual Property

For businesses that have had their product tested by industry experts, you must include this information when describing your product. Don’t forget to highlight any certifications, trademarks, copyrights, or patents.

Have it in mind that these added advantages or achievements can give you and your product an upper hand. Verified patents and trademarks can also heighten the value of your product especially since it shows that only your company can manufacture the product for the life of the patent.

Have it in mind that a product’s life cycle includes the idea, prototype, and expansion stages. If you are still in the idea stage, you must buttress in your description how you intend to get the product made and why your product matters.

If you maybe already have a prototype, outline your plans for evaluating the prototype and manufacturing your product. If your business has been making the product but is looking to expand to keep up with demand, ensure you explain this when describing your product in your business plan.

You will also want to include the cost of your product and how that cost aligns with other comparable products on the market. In very concise detail, explain how you came to this price, including the cost to manufacture, selling price, and profit margin.

Sales and Distribution Strategy

Also, take your time to explain how and where you will sell your product. Have in mind that your options may include online stores, brick-and-mortar locations, and vendors. If you already have vendors selling your product, ensure to note who they are and their locations in this section of your business plan.

Fulfillment

When describing your product in your business plan, it is also important you describe your plan to ensure your product gets to the intended customers. This should include manufacturing details and delivery specifics. If you plan to outsource the production of your goods, don’t forget to note manufacturer specifics such as location and production time. Also, remember to include the approximate delivery times and methods.

Requirements

Will you require any special equipment or technology to provide your product or service? Also explain if any specialized technology, materials, or equipment will be required to manufacture your product.

You will also have to explain your plans for product development and introduction especially as your business grows.

Photos or Brochures

Also, make sure that your potential investors can get a good insight into your product through photos and brochures. Don’t forget that your business plan is expected to have an appendix for photos and brochures. Also, don’t forget to refer to them in the product description section.

Tips for Writing a Product Description

To ensure you describe your product thoroughly, here are some vital tips to guide you;

• Always remember the reader. The product description section of your business plan must note your product’s most vital information. Always remember to make this section very easy to read and understand. Consider making it better by leveraging numbered lists and bullets.
• Focus on benefits. When describing your product, you must explain how its features can provide value to consumers. Translate your features into benefits, and remember that the aim is to describe how your product or service will be a solution to a problem or improve a client or customer’s life.
• Highlight the features of your product or service. To attain substantial success in any business, your business will need the ability to set itself apart from other businesses that offer or sell the same products and services. Take your time to analyze key features, such as price point or level of service, or anything that makes your product unique in the market.
• Show off a little. Don’t forget that you are selling a product and also selling yourself as the most viable provider of that product. Ensure to include all vital educational or industry-specific experiences and awards in this section. If you have endorsements or testimonials specific to your product, include them as well.
• Show the need for your product. Also make sure you explain how your product will cater to a need or improve life, showing why your product is very necessary to the consumer. This is very pertinent if your product has no current market.

The product and services description section of your business plan is meant to provide the reader with an explicit understanding of why you are in business, what you sell, how you will compete with what’s already available, or how you intend to fill a niche that no one else is currently meeting. Noted above are things you need to consider when creating the product description section of your business plan to ensure that it will indeed grab your readers’ attention.

More on Business Plans

• Entrepreneurship

Understanding Products and Services in a Business Plan

When creating a business plan, it is essential to have a clear understanding of the products and services that your business will offer. This section of the plan outlines what your business will provide to customers and how it will differentiate itself from competitors. In this article, we will discuss the importance of defining your products and services in a business plan and how to effectively do so.

What are Products and Services in a Business Plan?

Products and services refer to what your business will offer to customers. This section of your business plan should clearly outline what you will sell, how you will sell it, and the benefits that customers will receive from using your products or services.

When defining your products and services, it is important to consider the needs and wants of your target audience. What problems do they have that your products or services can solve? How will your offerings improve their lives in some way?

It is also important to consider how your products or services will stand out from competitors. What unique selling points do you have that will make customers choose your business over others? This could include factors such as price, quality, convenience, or customer service.

Benefits of Defining Your Products and Services in a Business Plan

There are several benefits to clearly defining your products and services in a business plan.

First, it allows you to have a clear understanding of what your business will offer and how it will differentiate itself from competitors. This can help you identify potential challenges and opportunities and develop strategies to address them.

Second, it can help you communicate your business’s offerings to potential investors, partners, and customers. By clearly outlining what you will sell and how it will benefit customers, you can effectively market your business and attract support.

Products vs. Services

It is important to distinguish between products and services when defining your offerings in a business plan.

Products refer to physical items that customers can purchase. This could include anything from clothing to electronics to food products.

Services, on the other hand, refer to intangible offerings that customers can experience. This could include anything from consulting services to health care to entertainment.

How to Define Your Products and Services

When defining your products and services in a business plan, there are several key steps to follow.

First, identify the specific products or services that your business will offer. Be as specific as possible and consider any potential variations or packages that you may offer.

Next, consider the benefits that customers will receive from using your products or services. This could include anything from cost savings to improved health to increased convenience.

Finally, identify any unique selling points that your offerings have that differentiate them from competitors. This could include factors such as quality, price, convenience, or customer service.

Organizing Your Products and Services Section

When organizing your products and services section in a business plan, there are several key elements to include.

• A clear description of each product or service
• The benefits that customers will receive from using each offering
• Any unique selling points that differentiate your offerings from competitors
• Pricing information
• Any relevant production or manufacturing information

Defining your products and services in a business plan is a critical step in developing a successful business. By clearly outlining what your business will offer, how it will benefit customers, and how it will stand out from competitors, you can effectively market your business and attract support. Use the tips and guidelines in this article to develop a comprehensive and effective products and services section in your business plan.

Frequently Asked Questions

Here are some common questions related to Products and Services in a Business Plan:

What are Products in a Business Plan?

Products are the goods or services that a company offers to its customers. They can be tangible or intangible items that satisfy the needs and wants of the target market. In a business plan, the products section should provide details on the features, benefits, pricing, and competitive advantage of the products.

The products section should also include information on the production process, suppliers, and any intellectual property rights associated with the products. It is important to describe how the products will be marketed and distributed to the target customers.

What are Services in a Business Plan?

Services are the activities or benefits that a company offers to its customers. They can be intangible items such as consulting, training, or maintenance services that fulfill the needs and wants of the target market. In a business plan, the services section should provide details on the features, benefits, pricing, and competitive advantage of the services.

The services section should also include information on the delivery process, suppliers, and any intellectual property rights associated with the services. It is important to describe how the services will be marketed and delivered to the target customers.

Why is it important to describe Products and Services in a Business Plan?

It is important to describe the products and services in a business plan because they are the core of the company’s value proposition. The products and services section provides the investors and stakeholders with an understanding of the company’s offerings, target market, and competitive advantage.

The products and services section also helps the company to identify the key success factors, risks, and opportunities associated with the offerings. It enables the company to develop a coherent marketing strategy, pricing policy, and distribution plan for its products and services.

How to differentiate Products and Services in a Business Plan?

Products and services can be differentiated by their nature, characteristics, and benefits. Products are tangible items that can be stored, shipped, and displayed. Services are intangible items that require interaction with the customers to deliver the benefits.

The differentiation can also be based on the pricing strategy, production process, and distribution channels. Products can be differentiated by the quality, design, and features. Services can be differentiated by the expertise, customization, and responsiveness.

What are the key components of Products and Services in a Business Plan?

The key components of products and services in a business plan include the description, features, benefits, pricing, production process, suppliers, intellectual property rights, marketing and distribution strategy, and competitive advantage.

The description should provide a clear and concise explanation of the products and services. The features should highlight the unique characteristics of the offerings. The benefits should explain how the offerings meet the needs and wants of the target market. The pricing should be competitive and profitable. The production process should be efficient and scalable. The suppliers should be reliable and cost-effective. The intellectual property rights should be protected. The marketing and distribution strategy should be effective and efficient. The competitive advantage should be sustainable and defensible.

Elements of your Business Plan – Products and Services

Furthermore, the product or service should be unique and add value to the customer’s life. It should solve a problem or fulfill a need that competitors cannot. This will help differentiate the business from its competitors and give it a competitive advantage.

Ultimately, a business plan with a strong product or service is more likely to succeed. It is important to continuously evaluate and improve the product or service to stay ahead of the competition and meet the changing needs of customers. By focusing on products and services, a business can create a sustainable and profitable venture.

RELATED ARTICLES

What is sampling in marketing research, how much does it cost to do market research, how important is marketing for small business, what percentage of businesses are partnerships, how to do marketing for your business, what does cash flow mean for a business, proactive customer support: strengthening relationships and preventing churn, 10 benefits of investing in money market instruments for businesses, 10 common business goals and how to set them, 10 common financial risks faced by businesses and how to manage them, 10 common types of bonds for business financing and investments, 10 customer retention techniques to foster long-term loyalty, how can trust be gained between the business and development, software startup ideas, the dummies guide to starting your own business, how to find new businesses before they open, what must an entrepreneur assume when starting a business, editor’s choice, what is a distribution channel, how different is business to business marketing, de division of revenue business license, when to hire employees, what is value at risk var, stay in touch.

To be updated with all the latest news, offers and special announcements.

Copyright © 2023. All rights reserved.

• Privacy Policy
• Terms of Use

This site does not support Internet Explorer 6 or lower. Please consider updating your browser to the latest version of Internet Explorer or Google Chrome .

• Lawn & Garden

How to Start a Lawn Care Business: A Step-by-Step Guide for Budding Entrepreneurs

Self-starters who want to learn how to start a lawn care business can follow these 11 steps to help create a lawn care business sure to grow..

By Amber Guetebier | Updated Mar 19, 2024 5:30 PM

We may earn revenue from the products available on this page and participate in affiliate programs.

Photo: istock.com

When it comes to types of businesses an entrepreneur can start, opting for a lawn care business can be full of benefits. Overall, lawn care business start-up costs are relatively low and the industry has the potential for high revenue; some lawn care businesses can bring in six figures annually. Add to that the perks of independence and spending time outdoors, and starting a lawn care business becomes even more appealing. To offer customers individualized, reliable lawn care, the best lawn care services start with a comprehensive, executable lawn care business plan. Those interested in starting a lawn care business will find the steps listed can help them on their path to a flourishing lawn care business.

Before You Begin…

When entrepreneurs are researching how to start a lawn care business, there are a number of key factors to take into consideration. Before launching a new venture, aspiring business owners will want to consider any existing lawn care businesses in their marketplace, what those businesses have done to be a success, and how a new lawn care business can compete.

In many locations, lawn care isn’t a year-round business, so taking the weather and climate into consideration will help an entrepreneur formulate the right plan. Many lawn care businesses offer winter snow or ice removal in areas with heavy snowfall. Those with milder winters may be able to work nearly year-round if they plan to offer lawn care preparation and seasonal cleanup as part of their services.

Tips for Starting a Lawn Care Business

• Create a well-researched business plan and set a budget.
• Decide on a business structure, such as sole proprietorship or limited liability company (LLC).
• Research required licenses and permits, such as those required for pesticide application.
• Invest in necessary equipment and software.
• Create a targeted marketing plan to create brand awareness and reach a wider client base.
• Recruit and hire employees to help the lawn care business scale.

STEP 1: Write a comprehensive lawn care business plan.

Writing a business plan is a logical first step for any entrepreneur, and it’s no different for a lawn care business. In order to create a robust, actionable business plan for lawn care companies, the owner needs to start off with market research and make decisions about the scope of the lawn care business they want to run. Many lawn care companies begin as a small lawn care business but may scale into a larger operation, so thinking about company structure is important. For example, will this be an LLC or a sole proprietorship? Is the goal to be a solo operation or to eventually become a franchise? A strong lawn care business plan includes a list of the equipment and tools the owner will need from the start, the start-up and operational budget for the business, and a marketing plan that includes outreach to let new customers know that the business is up and running.

STEP 2: Choose a business structure and register your business name.

There are several different structures an entrepreneur can choose for their business, including a sole proprietorship, a partnership, a corporation, an S corporation, or a limited liability company (LLC). For each of these structures, there are different requirements to register with the state or local government. Business structure affects taxes, paperwork requirements, personal liability, and where potential funding comes from. Aspiring entrepreneurs will want to consider their lawn care business structure carefully, as choosing to restructure in the future may come with restrictions and complications. The U.S. Small Business Administration (SBA) website offers business owners information to help them determine which structure is best for their company. Entrepreneurs can also choose to work with a professional to register their business; for example, they may choose to work with one of the best LLC services , such as LegalZoom or Northwest Registered Agent , to register their business as an LLC.

STEP 3: Get the necessary business licenses and permits as required by your state or local government.

Business owners typically need to register their lawn care business name with state and local governments. They’ll also want to consider the adjacent states where the company may conduct business and research whether the business needs to be registered there as well. Generally, if the company is an LLC, corporation, or partnership, the business owner may be required to register in any state where the company will regularly conduct business. Business names do not need to be registered on a federal level, but paying taxes to both state and federal tax agencies is a requirement.

In addition, the business owner will likely need to get a business license , though the specifics will depend on their location. There are a number of different types of business licenses , and new lawn care business owners will want to research what licenses are required in their area. For example, some states may only require a general business license for lawn care companies to operate legally. Others, however, may require lawn care businesses to obtain special pesticide application certification or permits.

STEP 4: Obtain business insurance coverage.

Lawn care companies frequently work with equipment such as riding lawn mowers or rototillers on clients’ property. They may work on drainage and irrigation as well as lawn care and maintenance. Because of this, purchasing the best insurance for lawn care businesses (such as a policy from NEXT Insurance or Thimble ) is a critical investment for any lawn care business. In many cases, a certain amount of insurance coverage is required by law in order for a business to acquire a license and operate legally in the state in which it’s located.

The good news is, the cost of lawn care business insurance is relatively affordable, with the national average at about $45 a month. Having lawn care business insurance can help protect the company in the event of an accident, damage to a client’s property, injuries to a client, and in some cases, stolen or damaged equipment.

STEP 5: Get financing and open a business bank account.

The national average lawn care business start-up cost is $6,900, which includes a business license, taxes, insurance, equipment, and operating supplies. This amount can fluctuate depending on location, existing equipment, and other factors such as number of employees and vehicles. Commercial lawn care companies may need to invest in larger and more powerful equipment, such as one or more of the best riding lawn mowers , rather than basic push mowers, and this can be a larger investment up front. Creating and finalizing a budget, possibly with the help of an accountant, will help a business owner see the profit they need to succeed and help secure the right amount of financing. It’s also essential to have a business bank account to help manage income and outgoing expenses.

STEP 6: Invest in software to help run and organize the business.

With so many moving parts involved in starting a lawn care business, investing in accounting or other business management software can provide a new business owner with the support they need to manage the daily operations of a lawn care business, including scheduling, invoicing, and budget tracking. The best lawn care scheduling software programs (such as Jobber ) can help address the specific needs associated with operating a lawn care business.

STEP 7: Purchase quality lawn care tools and equipment. 

Starting a lawn care business requires a business owner to invest in certain types of equipment, not the least of which is a lawn mower. Purchasing the best lawn mowers will help any new lawn care business operate successfully. If the lawn care company will operate as a commercial business, with clients that could include golf courses, sports stadiums, or parks, the owner may want to consider larger mowing equipment such as a zero-turn or tractor-style riding lawn mower . Riding lawn mowers are a greater initial investment, but they enable the lawn care business to serve more clients in less time. Entrepreneurs will want to keep in mind that some equipment, such as rototillers or skid-steer loaders, can be rented on an as-needed basis until the business grows.

“Investing in quality equipment and tools will allow you to apply [lawn care products] faster and more efficiently while putting less wear and tear on your body,” says Mark Marino, owner of Lawn Phix , a lawn care company based in Bellingham, Massachusetts. “I now primarily use a ride-on spreader/sprayer with a walk-behind fertilizer spreader and two battery backpack sprayers (one for herbicides and one for liquid nutrition). This setup has instantly doubled the number of properties I complete daily…compared to [using] the push spreader and battery backpack sprayer alone. Plus, I’m less tired at the end of the day, and it’s a lot of fun to ride around, too.”

STEP 8: Invest in top-quality lawn care products.

In addition to having quality tools, a new lawn care business will need to have a selection of quality lawn care products, such as fertilizer, weed control, and pest control products. Lawn care businesses can keep these types of products on hand to make it easier to maintain and beautify clients’ yards.

There are several factors for aspiring lawn care business owners to keep in mind while researching the best lawn care products for their company. First, they’ll want to consider safety. There is a lot of value in choosing a company that offers environmentally friendly products, and doing so could give a lawn care company an edge against the competition if other companies in the area aren’t using eco-friendly products. Second, they’ll want to think about the reputation of the company providing the lawn care products they’re considering. Entrepreneurs can research the different brands available, asking local companies what products they recommend and reading reviews on the effectiveness of each type of product.

Lawn care products are a critical component of any lawn care business, so it’s vital that an entrepreneur include them in their budget and shop around to find the best products for their money.

STEP 9: Choose and price the services your lawn care business will offer.

It’s common for many lawn care companies to offer up-front pricing on their website and on flyers or advertisements. By researching the lawn care cost in the area in which the lawn care business will operate, new lawn care companies can remain competitive in their local market. The national average cost for lawn care services is $124, with a range between $48 and $206. Pricing can be dependent on many factors including geographic location, frequency of service, lawn size, and any additional services the lawn care business will offer, such as pesticide application, additional landscaping services, or seasonal cleanups. In areas with heavy snowfall, many lawn care businesses pivot to offer snow removal and holiday lights installation.

STEP 10: Create a marketing plan to build a solid client base.

A marketing plan is an integral part of cultivating and maintaining a client base. Marketing includes everything from lawn care business cards to a dynamic website. It also includes targeted advertising, such as flyers and door hangers, in neighborhoods businesses wish to serve. The use of social media outreach is also important to build brand identity and interact with customers.

Another way for a lawn care business owner to get more clients is to tap into their existing customer base. “Something that’s worked really well for us is simple word-of-mouth advertising,” says Jeremy Yamaguchi, founder of Lawn Love . “We’ve gathered tons of new customers simply through being recommended by satisfied customers. We make it a habit to always ask our satisfied customers to recommend us after completing a job for them, and we also run lots of promotions where we will offer discounts to people who recommend and get others to do business with us. Lawn care is one of those services that is inherently personable and connection-focused, which is why this has always been an effective approach for us.”

Additionally, entrepreneurs will want to consider purchasing vehicle wraps or magnets with their business name, logo, and contact information and place them on their business vehicles. This helps the business become more visible in the community, which can attract more customers. Finally, business owners can ask their current customers if they can place a yard sign with their business info on the customer’s property—this way, passersby can see the business’s contact information while also admiring their handiwork.

STEP 11: Hire employees to help you run your lawn care business.

While a small lawn care business may start out with a single owner and operator, the workload will grow alongside the client base. In order to effectively scale a business, many lawn care companies will reach a point at which they will need to hire employees. Investigating the average wage and benefits will be a big step in the process for the business owner. Offering employees a fair wage and good benefits will help with employee retention, and it can help ensure trust and loyalty between employer and employee.

“I have seen wages increase steadily over the past 10 years. For instance, an inexperienced crew member started at about $11 per hour in 2014 compared to $18 per hour today,” says Jennifer Nichols, president of GreenWeaver Landscapes in Lenni, Pennsylvania. “Along with wage increases, benefits have grown over the years, and we now offer health and dental insurance, a retirement plan, and liberal vacation and education benefits for all new hires…Landscaping is a skilled profession and our employees deserve a living wage, just like all the other trades. I believe the public is beginning to understand and accept this. This simply means that wages will most likely continue to increase in the near future, and they should.”

When learning the ins and outs of how to start a lawn care business, from writing an initial business plan and securing funding to marketing and hiring employees, entrepreneurs can create a thriving business that helps beautify the neighborhood while earning a living wage. By dedicating the time up front to create a well-researched business plan, the grass really will grow greener.

• Best Stump Killer
• Best Grow Bag
• Garden Hose Repair
• Fast-Growing Evergreen Trees
• Sunday Lawn Care Review
• Best Artificial Grass for Dogs
• Best Root Killer for Sewer Lines
• Editorial Standards
• How We Test & Review Products
• Newsletters
• Advertising
• Privacy Policy
• Terms & Conditions

DISCLAIMER(S)

Articles may contain affiliate links which enable us to share in the revenue of any purchases made.

Registration on or use of this site constitutes acceptance of our Terms of Service.

© 2024 Recurrent. All rights reserved.

Quality Improvement Process: How to Plan and Measure It

Last Updated on March 21, 2024 by Owen McGab Enaohwo

Start your free 14-day trial of SweetProcess No credit card needed. Cancel anytime. Click Here To Try it for Free.

When a business takes that jump from small to more substantial, it can lose footing. Customers might complain that the product they used to love has lost the high quality they appreciated about it. The question becomes, how do you maintain quality while producing more?

Every business wants to present quality offers, but not everyone understands what it takes and how to have the best quality. And managers often get this wrong.

In this article, we will look at the quality improvement process, uncover the must-haves in a good QIP, and study the methods, tools, and steps to build a sound strategy.

SweetProcess is our software, and it’s built for teams to create and manage quality improvement documents and procedures in one place so they can focus on what drives real business growth. Without adding your credit card info, you can sign up for our 14-day free trial to see how it works.

TABLE OF CONTENTS

What Exactly Is a Quality Improvement Process?

Importance of quality improvement process in a business, key steps for planning an effective quality improvement process, enhance your company’s quality improvement process using sweetprocess, top quality improvement methodologies, common quality improvement tools, common challenges of quality improvement process, key ways to measure the quality improvement process, quality improvement process in healthcare, build an effective quality improvement process with sweetprocess.

Quality improvement process (QIP) is a journey to enhance and refine the overall quality of an organization’s products, services, and processes.

The main essence is to identify areas that need improvement, implement changes, and always monitor outcomes to ensure constant improvement. It’s driven by a commitment to meet or exceed customer expectations, comply with industry standards, and achieve organizational goals.

Let’s look in more detail at the importance and benefits of the quality improvement process.

Enhanced Brand Reputation

When a business regularly offers great products and services, it builds trust with customers, who become loyal and recommend the business to others. QIP helps to make sure that quality is maintained consistently.

Employee Engagement and Satisfaction

QIP ensures clear communication, setting expectations and reducing frustration. This clarity builds trust, enhances teamwork, and promotes collaboration. Investing in QIP not only improves products or services but also creates a workplace where employees feel valued and satisfied.

A motivated and happy team is key to delivering the quality customers expect. QIP is not just a process tool; it’s also a strategy for engaging employees, leading to overall business success.

Adaptability to Change

Change is constant, especially in a competitive market. The ability to adapt quickly can make or mar a brand. That’s where a strong QIP helps you build. It encourages you to stay vigilant, anticipating changes like shifts in customer behavior or new competitors. It promotes a culture of innovation by seeking better ways to operate.

Cost Reduction

Mistakes can be expensive, leading to rework, refunds, lost sales, and damage to your brand. QIP focuses on error prevention before they become complex issues and saves the costs of fixing mistakes. But it doesn’t stop there. QIP leads to long-term savings by promoting continuous learning and development . As you improve, you better understand processes, team capabilities, and customer needs, making informed decisions about technology, hiring, and market expansion.

Regulatory Compliance

QIP helps your business adhere to industry standards, regulations, and laws . It is a built-in guide, ensuring your business is on the right track. QIP prioritizes documenting every process and change, creating a reliable trail of evidence for compliance.

While it may seem like a lot of paperwork, this documentation serves as proof during audits or inspections, demonstrating that your business follows the rules.

Improved Productivity

Quality improvement process can transform your business into a productive powerhouse where you work smarter, not harder, and achieve more with less.

Let’s go over these ten important steps to plan a quality improvement process for your company.

Define Your Goals

Before you plan to improve your work, you must decide what you want to achieve. What are you trying to do with this improvement process? Do you want to spend less money, make customers happier, or get more work done?

Once you know your goals, you can start working toward them. Ensure your goals are specific, achievable, trackable, significant, and have a deadline.

Identify and Analyze the Current Situation

This step involves collecting information and looking at your current ways of doing things to find areas where you can improve. You can use tools like maps, charts, and checklists to write how things are done and find places where things might be slow or wasteful.

Once you know how things are, you can start thinking of ways to improve them. It’s important to include your team and others in this thinking process because they might have helpful ideas that you haven’t thought about.

Engage Stakeholders

Now that you’ve figured out where things can get better and chosen the right methods and tools, it’s time to involve the people that the changes will affect—your stakeholders.

Start by telling them about the goals and good things that will come from improving things. Explain how it will affect their work and answer questions they might have. Ask for their ideas and thoughts on how to make things better. This not only helps make sure the changes work well but also gets them more involved and feel responsible for the process.

Identify Improvement Opportunities

In order to improve your processes , you need to identify opportunities for improvement. It’s achievable by analyzing your current processes and looking for areas of waste, inefficiency, or error. You may also want to gather feedback from your stakeholders to identify problems or areas where they see room for improvement.

Keep in mind that quality improvement ideas can come from sources you least expect, so be open to suggestions from your team and stakeholders.

Set Measurable Goals

After figuring out what you want to achieve and where you can make things better, the next step is to make sure your goals are measurable. This means making sure your goals are specific, measurable, achievable, relevant, and time-bound (SMART) .

For instance, if you want to reduce customer complaints, you could set a goal to decrease complaints by 20% in the next six months. This way, you have a specific target to aim at and a deadline to reach it.

Select Improvement Methodology and Tools

Choose from the various tools available, which could be lean, Six Sigma, or agile. Each method has its tools and techniques to find and fix problems, reduce mistakes, and boost employee productivity . However, when deciding on the method and tools, think about the business you have, how big your company is, and the QI project size.

Implement Strategy

This is where all your QI efforts in the previous steps come together. You’ll need to create a quality improvement project plan outlining the specific tasks and timelines for each part of the process.

Involve your team and stakeholders in the implementation, and ensure everyone has clear roles and responsibilities. Stay organized and take records during the implementation so you can spot any obstacles early on and make adjustments.

Monitor and Evaluate Progress

After you’ve put your quality improvement plan into action, it’s important to monitor your progress and ensure you’re on the right path to reaching your goals.

Schedule regular checks with your team and stakeholders to review the progress and pinpoint any issues or areas where you can improve. Be open-minded and be ready to change your approach when necessary. 

Collect Feedback

While you’re making improvements to your QI process, it’s essential to hear from your team members. Their feedback can point out areas you can improve or your process might not work for them. You can collect feedback through surveys, interviews, or observations. You can also use data to track progress and spot places for improvement.

Standardize and Build a Culture of Continuous Improvement

You can do this through regular training, continuous iteration, and having a Standard Operating Procedure (SOP) . However, getting feedback and monitoring the entire process without a platform that automates everything is stressful and time-consuming. You can also use SOP software , so you can automate the process and focus on growing your business.

Yes, you can use SweetProcess to enhance your quality improvement program. Let’s look at how our software can help you.

Document Your Process to Identify Opportunities for Improvement

SweetProcess can help you prevent scattered documents or misinformation in your quality improvement journey.

To do this, log in to SweetProcess, head to the drop-down ‘’More’’ button, and click on the “Processes” tab. After this, click on the “Create Process” button, enter a title for your process, then click “Continue.”

Then use the AI-suggested description or manually write a description of the steps to be followed to complete the process. This will help you easily spot bottlenecks later and make adjustments.

When choosing your description, always ensure that it’s simple, concise, and straight to the point. Once you’re okay with the output, click on the “Approve” button to save it.

As you can see in the image below, SweetProcess gives you the chance to know who edited or adjusted what and when exactly. Plus, you can trace each previous process version, so you can easily identify where to make adjustments.

Once you’re okay with the output, click on the “Approve” button to save it.

Leverage Reports and Analytics in SweetProcess to Make Data-Driven Decisions

SweetProcess also allows you to keep track of process data: every action, step, and task completion time is tracked, giving you a wealth of insights.

And you can use it to track changes and generate and analyze reports to see how improvements affect the quality of different procedures and processes.

As you can see in the image below, almost every important data you need is clearly shown: version history, the personnel who edited or approved a procedure, description of a process or procedure , toggles for approving requests, sign-off log, enable, disable, or preset review dates and number of times this can be done, check approval requests, and related tasks.

SweetProcess makes quality improvement a straightforward process, as it offers an easy-to-use platform that houses process steps. For instance, at Thimbleberry Financial , Amy Walls, president, and financial advisor, explained how documentation on SweetProcess helps them achieve this.

Their old process documentation on Microsoft Word worked until they started having high turnovers. The team couldn’t follow the process steps, and it led to chaos in their daily operations.

SweetProcess helped Amy and her team create documentation that allowed them to easily spot errors, inadequacies, and what were causing operational missteps; plus it helped enhance their overall service delivery.

“Once we started plugging things into SweetProcess, I found the team was finding, ‘Oh, these other documentations are missing so many steps,’ and we found part of the things that makes our processes and procedures more difficult…because we do the comprehensive plan and wealth management, there’s lots of crossover between things,” Amy explained.

Likewise, Tom, the quality assurance and sensory coordinator at Stone & Wood , was tasked with maintaining quality assurance and smooth operations.

Now, aside from being consistent with the taste and quality of its beer, it has to abide by the regulatory standards in its industry or risk being sanctioned. However, stepping up to the plate is a struggle because of the absence of an effective quality control system .

The binders and Microsoft Word documents the organization was working with were insufficient. Employees working with outdated procedures could alter the entire production, leaving the team with no option but to start afresh—a big waste of time and resources. 

Tom took up the responsibility to resolve the problem. After trying several systems, he found the solution in SweetProcess. 

In his words: “It gets a lot of use for onboarding new staff. We often get casual labor for a single day’s work. To do that, they have to go through safety induction, quality induction, and various other little documents, so we’ve actually put them all into SweetProcess. We can assign that process as a task to someone, and they can read through it at their own pace, tick it off, and then the manager can come back and see that they have done all of that. It’s working well for us in that regard.

“It really helps us a lot with standard requirements that are out there like the International Organization for Standardization (ISO) where you have to demonstrate that your employees have been trained and show procedure documents, so it ticks all the boxes there,” he added.

SweetProcess is built to help teams create and manage quality improvement documents and procedures in one place so they can focus on what drives real business growth. Without adding your credit card info, you can sign up for our 14-day free trial to see how it works.

 Now let’s look at some of the top quality improvement methodologies.

The PDCA, or Deming Cycle, stands for plan, do, check, and act. First, plan by setting goals. Do this by implementing changes and gathering data. In the check phase, observe the results and adjust accordingly. Finally, act by adopting and adjusting based on your analysis.

The PDCA cycle is a continuous loop for ongoing improvement that provides a structured framework to address challenges and enhance quality.

Six Sigma is a great way to make things better. It started in the 1980s at companies like Motorola and General Electric. The goal is to have an almost perfect process with very few mistakes. There are two major ways to use Six Sigma: DMAIC and DMADV.

• DMAIC (define, measure, analyze, improve, and control) is for fixing existing problems. 
• DMADV (define, measure, analyze, design, and verify) is for making new things.

Kaizen is a Japanese word that means “change for the better.” It’s all about making slight adjustments regularly instead of improving everything all at once. And as time passes, many minor changes add up to make a big difference.

Total Quality Management

Total quality management (TQM) started in Japan after World War II and came to the United States in the 1980s. It’s known for being a way of thinking about quality that involves everyone and every process in a company, not just those on the manufacturing floor.

TQM relies on three main ideas to work on customer focus, continuous improvement , and teamwork. To meet and exceed what the customer wants, look for ways to get better and collaborate to ensure everyone on your team communicates regularly.

Lean Manufacturing

Lean manufacturing is a way of making things better, and it comes from Japan, particularly from Toyota. The main idea is to do things efficiently and reduce any wasteful steps to make processes smoother and give customers what they truly want. By going this way, companies can work more efficiently, create less waste, and provide products or services that customers like.

Here are some common quality improvement tools.

Pareto Analysis

Pareto analysis is a helpful QI tool that helps us focus on the most significant things. It follows the 80/20 rule, where a small part (20%) causes most of the results (80%). You can use it by creating a chart to see what matters most.

For instance, in a business, you can use it to find and solve a few major problems causing most of the issues. It’s not only for finding problems; you can also use it to understand what’s going well.

Flowcharts are like maps for processes, simplifying complex procedures. They visually represent steps with symbols and arrows, making it easy to understand and improve the process.

Flowcharts can be simple or detailed and are versatile in various scenarios, from troubleshooting tech issues to event planning.

Voice of Customer Analysis

Next on our quality improvement tool list is voice of customer analysis (VOC). Forget lasers and holograms; this tool focuses on something even more powerful—customer feedback.

Think of it like understanding what guests want at a party. VOC involves gathering customer feedback through surveys, interviews, and social media to grasp their expectations and preferences. But it’s not just about collecting data; it’s also about analyzing it to find patterns and insights.

Process Maps

Process maps are visual representations of business processes, like a more specific version of flowcharts. They show steps, responsibilities, resources, and time. Use them for quality improvement—identify inefficiencies, waste, or errors in the existing process—and address them.

Process maps enhance communication, aiding coordination and collaboration. They also serve as effective training tools for new team members, boosting competence and confidence.

In the competitive business world, pursuing quality improvement is important for survival. Yet the journey isn’t always easy, and various challenges can arise. Here are some challenges to be ready for:

Lack of Continuous Improvement

Businesses should always try to get better. Doing something once and stopping can make things worse. Don’t settle for just okay — you might go backward if you don’t keep improving.

Improving only happens when a company encourages new ideas and takes risks. Employees should have the freedom to share ideas, which is why having a quality improvement tool is very important, as it helps you gather feedback and collaborate effectively with your team members.

Communication Gap

Operating in silos, where departments don’t share ideas, creates missed opportunities and friction. Listening is equally important, and having a platform for communicating ideas is key. Bridging the communication gap requires a conscious effort from all units to foster open dialogue, define communicating goals, promote collaboration, and encourage honest feedback.

Resistance to Change

Change in businesses, like upgrading to a new technology, often faces resistance because of the natural human inclination for stability. This resistance can manifest in various forms, such as employees’ hesitance about using quality improvement software or departments’ worries about losing power. That’s why open dialogue and a policy report that explains the reasons and benefits of such a transition are important.

Ineffective Documentation

Implementing quality improvement processes without effective documentation is like assembling furniture without simple instructions—frustrating and prone to errors.

Documentation serves as the blueprint, outlining standards, roles, procedures, and expected results. Inadequate or unclear documentation leads to confusion, assumptions, and errors and hinders the aim of the initiative.

Improving quality is a constant goal for all organizations. It’s about fixing mistakes and enhancing processes to meet customer expectations. Here are eight ways to measure the quality improvement process.

Defect Rate

In quality improvement, the defect rate shows how many mistakes there are in your system and points out where you can do better. It counts the number of messed-up items in a production process, trying to have as close to zero mistakes as possible.

To find the defect rate, you divide the number of messed-up items by the total produced, then multiply by 100 to get a percentage. What counts as a “defect” can be different depending on the industry and product, but it gives a simple way to keep track.

First Pass Yield

First pass yield (FPY) is a vital measure in making things better, checking how well a process works by seeing how many products or services are right the first time without fixing mistakes.

To calculate FPY, you divide the products without mistakes by the total made, then multiply by 100. This tells you how healthy the process is. If FPY is high, it means the process works well; if it’s low, there are problems causing mistakes.

Scrap and Rework Percent

Scrap and rework percent is an important measure in making things better, showing how much of what you produce ends up as waste or needs fixing. For example, if 15 out of 100 things you make are thrown away or require fixing, the scrap and rework percentage is 15%. To find it, count how many things are thrown away or fixed, then divide by the total made, then multiply by 100. A high percentage means more waste, fixing, costs, and maybe unhappy customers, telling you that you need to do better.

Cycle time simply shows how long it takes for a process or operation to be done from start to finish. It’s like using a stopwatch to see how well tasks are achieved. If the time is short, things are working well; if it’s long, there might be problems slowing things down.

Measuring cycle time is easy. Start the clock when the process begins and stop it when it’s done, then figure out the time in between. Doing this a few times gives an average time, which is a standard to compare against.

Customer Satisfaction Rate

The Customer satisfaction rate is a crucial external measure that shows how happy customers are with products, services, or their overall experience with a company. It’s figured out through surveys, finding the percentage of satisfied customers among those who respond to the survey. This gives insights into what customers think.

To calculate it, divide the number of satisfied customers by the total survey responses, then multiply by 100. For example, if 60 out of 80 people say they’re satisfied, the rate is 75%. But it’s not just about the numbers—it’s about using the feedback to improve things.

Compliance Rate

The compliance rate is an important measure that checks how well processes follow the rules. It shows the percentage of activities done according to the set standards. Not following these rules can lead to problems like fines, legal troubles, and harm to reputation.

Understanding why the compliance rate matters is key. It directly affects how things work inside a company, affecting product quality, efficiency, and overall performance. Having a high compliance rate is good, showing that things align with standards. But it’s not a one-time thing—you need to keep checking regularly to keep the rate high.

Equipment Downtime Rate

This metric keeps track of how often your equipment or machinery isn’t working correctly. It measures the percentage of time your equipment is out of service, whether because of breakdowns, maintenance, repairs, or any other reason.

Why does this matter? Imagine you’re in the middle of an important production, and suddenly your main machine stops working. This can lead to delays, missed deadlines, and increased costs. That’s why monitoring your equipment downtime rate is essential.

To measure it, think of it like a stopwatch. It starts when your equipment stops and starts when it’s back in action. Divide the total downtime by the planned production time, then multiply by 100 to get the equipment downtime rate.

For example, if you planned for 100 hours of production, but your machinery was down for 10 hours, your equipment downtime rate would be 10%.

A lower number is better. A high equipment downtime rate signals issues with machinery, maintenance, or spare parts. But don’t worry; a high rate is a call to action, prompting you to find and fix the root cause.

Return on Investment

In simple terms, ROI is like the financial payback you get from an investment. It helps you see the financial impact of your quality improvement efforts.

Why is ROI important? Quality improvement isn’t just about better processes; it’s also about making a profit. ROI measures if your investment in quality improvement is turning into dollars and cents.

Calculating ROI may sound complicated, but it’s quite simple. You subtract the cost of the investment from the gains, then divide by the cost of the investment. Multiply by 100, and you get your ROI percentage.

The healthcare quality improvement process is like a plan to make healthcare better. It includes finding what’s not working, setting goals to improve, making changes, and checking if it’s getting results.

For instance, if a hospital wants to reduce patient infections, they may first try a new way of sterilizing equipment in one unit. If it reduces infections, they can adopt the QI method in the entire hospital.

Having quality products and services involves sticking to a continuous quality improvement routine. But the journey to quality improvement is hard when you don’t have software to manage, automate, and streamline the whole process.

That’s why you need SweetProcess as a tool to help you every step of the way. You can sign up without a credit card for a 14-day FREE trial period so you can see how it works for yourself.

You also get to enjoy features like an AI process prompter, process documentation, drag-and-drop process maps, process version history, teammate feedback, progress tracker, alerts for team member tracking, assign tasks, process search bar, customizable process flow charts, cloud integration with CRM tools, and process activity reports. These tools allow you to organize the entire process and grow your company.

Related Posts:

Get Your Free Systemization Checklist

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

What to Know About Financial Advisor Fees and Costs

Financial advisors are compensated in several ways, and it's important to know how yours is paid.

Financial Advisor Fees and Costs

Getty Images

You should be able to walk away from your first meeting with an advisor knowing how much you'll pay in fees and what services you'll get in return.

While hot stocks make for popular stories at a party, people are more willing to discuss controversial topics such as politics and religion than their long-term financial futures. According to 2023 Harris Poll research commissioned by Empower, 71% of Americans said they've bought a lottery ticket and 24% of millennials said they've spoken to a fortune teller – but only 33% of Americans have spoken with a financial planner.

Advisor's Corner

Advisor's Corner is a collection of columns written by certified financial planners, financial advisors and experts for everyday investors like you.

Even though inflation has cooled significantly, consumers' need and desire for financial guidance continues to increase. Tighter household budgets mean that many people are more closely scrutinizing their account statements and electing a do-it-yourself approach to save on professional fees.

Congress, the Securities and Exchange Commission and other regulatory bodies have worked to make investing more consumer-friendly, and the Biden administration's recent efforts to reduce so-called junk fees could bring savings to consumers. The U.S. Department of Labor has also continued to champion proposed new regulations designed to bring additional assets such as real estate, commodities and some types of annuities under federal fiduciary rules. Fiduciary rules require financial professionals to sell products and advice in the best interest of their clients, not their own. Whether these actions clarify fees for consumers or further muddy the waters remains to be seen.

You should be able to walk away from your first meeting with an advisor understanding how much you'll pay in fees, who pays the advisor and what services you'll get in return.

Understanding the following factors will enable you to have a conversation that ensures costs are not negatively impacting your investments:

• Compensation structures.
• Financial advisor fees vs. investment product fees.
• Robo advisors.
• Ongoing invoices.
• Deductibility.
• Transparency.

Compensation Structures

Financial advice is not free. If you are not writing a check directly to the financial advisor, then it is important for you to know how they are being compensated for their advice and recommendations.

There is no superior compensation method. Advisors may use their preferred compensation structure as a means to differentiate themselves from their competitors, but each method has its virtues and its drawbacks.

Each client's situation is unique, and some clients may not have the funds to pay an advisor as they may ideally desire. These clients may choose to start with one compensation structure and grow into a completely different one over time.

A financial advisor is compensated with one of these six compensation structures:

A registered investment advisor, or RIA , is compensated based on their advice. They can only charge fees, and the most prevalent structure is the assets under management, or AUM, model. AUM fees are calculated as a percentage of the assets they manage and are payable as long as the advisor has a relationship with the client. These fees can be paid on a yearly, quarterly or monthly basis.

An AdvisoryHQ study averaged three years of wealth management fees across the U.S. and found that, for a client with $1 million in assets, the average AUM fee was 1.02%.

A 1% AUM fee means that a client will pay an annual fee of $10,000 to work with an advisor on an investment portfolio of $1 million.

Keep in mind that the client's portfolio value will change on a regular basis. Therefore, the assets will be revalued at the beginning of each year, reflecting the additions or subtractions from market returns, new investments, distributions and other factors. So, while the AUM percentage will remain the same, the actual fee will vary based on the increase or decrease in managed assets.

The percentage fee may be adjusted up or down based on the size of an account. While the range of possible AUM fees varies, the fee typically trends lower as assets increase. Advisors will often negotiate the fee with the client when assets are high. A small account can be labor-intensive for advisors and challenging to manage profitably. This is why many advisors have established a minimum account size requirement.

Advisors must disclose both their AUM fee structure and the benefits it covers at the beginning of the client relationship. They do so in a Form ADV Part 2A . This document is updated regularly and must remain easily accessible to the client throughout their relationship.

Even when a financial advisor is refreshingly transparent about fees, it can still be a challenge for a client to determine the real value of that advice. Clients should not hesitate to ask their advisor to convert percentages to actual dollar amounts.

Performance-Based Fee

In this method, an additional fee is added to the standard AUM fee when a predetermined benchmark has been achieved.

Commissions

A registered representative will receive compensation from the sale of products that they recommend. The company that offers the products compensates the advisor for recommending its financial solutions. The client will not receive a regular bill, but will pay for the representative's expertise within the product itself or in stiff fees to exit the product early.

Product costs may be referred to as expenses or loads. The percentages will likely be higher than an annual AUM fee, but they are often payable for a shorter duration. The percentage may be heaped (a higher amount in earlier years) or levelized (spread out over a longer time frame). Thus, it is important to ensure that the factors are properly aligned before comparing costs over the first year, the total time duration of the desired investment and other milestone dates.

Product manufacturers go to great lengths to make complex products easier to understand through two kinds of documents. A "prospectus" details the costs of the product and is required to be given to the client at the beginning of any product sale. With some products, an "illustration" outlines the features and benefits. While both documents are lengthy, it is important to study them and ask questions. Clients will be required to sign a statement acknowledging that the documents have been received and reviewed prior to the purchase.

A prospectus is updated annually with a required notice to the client. An "in-force illustration" can be generated after a product is sold and will reflect the actual performance of the product since the date of sale along with a fresh projection of potential future values. The representative will typically request in-force illustrations as part of an ongoing review with their client.

Fee-Based or Hybrid

Some advisors may choose to implement their firm's recommendations through a hybrid arrangement, using both the AUM advice and commission-based product models. An advisor who chooses to do so must take extra care to explain both compensation structures clearly and completely to the client. The advisor must also be clear about the standard of care required by regulation for the services provided or product offered, which differ.

Flat, Hourly or Project Fee

Advisors are innovating with flat, hourly and project fees to make professional advice more accessible to clients that many advisors consider to be unprofitable. This structure can be mutually beneficial to younger clients with fewer assets and older clients who may be drawing down their investments to pay for their living needs in active retirement. Flat fees are also attractive for clients who feel more comfortable for a uniform fee schedule instead of one that changes as their assets rise and fall.

Flat and hourly fees are comparable to the rates that a certified public accountant or attorney may charge for their services. As with the other types of fee structures, the advisor must detail what services are covered with these alternate fee structures in their Form ADV.

Project fees or per-plan fees align well with unique situations, such as saving for a child's wedding, where the time frame is a much shorter, specific duration than longer-term life events such as retirement. Project fees may also cover strategic documents, such as a financial plans created for retirement, estate transfer or a business exit strategy.

These fee structures also align well with financial planning services that may be offered in addition to investment management services.

Wrapped Fees

These fees are most frequently present in qualified retirement plans, such as a 401(k) offered by a client's employer. Much like commissions, the product provider is compensating the financial advisor, so the client does not readily see a fee being paid.

Financial Advisor Fees vs. Investment Product Fees

When a professional advisor makes financial recommendations involving products, there is an additional product fee payable in addition to the AUM fee. A client is not paying twice for the same benefit; rather, they are paying all parties to the transaction.

• The advisor receives compensation for the human side of the advice. 
• The financial product has fees associated with the investments secured to implement the recommendation. These fees are fully disclosed in the account paperwork and may be referred to as expense ratios . 

Investment product fees are added to the advisor's fee to determine the total fee. So, a client may pay a 1% advisor fee and a 1% investment fee, for a 2% total fee. The advisory fee is payable for as long as the client has a relationship with the advisory firm. The investment product fee is only payable for the period that the client holds the product in their portfolio.

Robo Advisors

Robo advisory services have arisen as financial institutions and fintech entrepreneurial businesses seek to profitably capture smaller accounts. They tend to be attractive to younger generations who are getting started on their financial journey, as well as to reduce costs for DIY and more experienced investors. Robo advisors are best for people who have straightforward needs and are less emotional about their assets.

Robo advisors typically follow the fee-only compensation structure, and their costs are also outlined in new account paperwork. Digital-only advice may cost as little as 0.2% to 0.35% plus investment product fees. While these fees are low, the financial institution may offer additional services to customize the experience that will require additional fees.

Robo-advisor trading platforms currently follow standard investment models. The pace and advancement of proprietary, predictive artificial intelligence platforms may change the investing landscape dramatically in the next few years, however.

Robo advisors may not always be the least expensive option. AI can rival human-based advice for routine planning needs. But, many clients often find a need for more interaction to handle complex issues and feelings around their assets. This higher level of service comes with additional fees. In these cases, personalized human advice can often guide clients more comprehensively at comparable fees.

Ongoing Invoices

To be paid, a financial advisor has to expense the client correctly. This can be a significant challenge for practitioners who still calculate invoices manually.

Lacey Shrum, founder of RIA billing software company Smart Kx, says, "Advisors have an increased responsibility to their clients in that they calculate their own fees and pay themselves from the client's account. It is important not only from a fiduciary standard and legal perspective that they charge an accurate fee, but also from a purely ethical standpoint."

Errors are common, especially if the advisor has negotiated fees, revised their fee structure or offers multiple fee structures. Many advisors prefer to invoice annually to reduce the burden of paperwork. This may place an unintended burden on the client who would be able to better budget on a quarterly or semiannual payment schedule. It can also inadvertently create more pressure on the firm if it is trying to complete large numbers of invoices during the holiday season.

Clients do not always feel pressured to check on the fees they are paying because they are primarily deducted directly from the investment account. Regulators have stepped up their oversight to keep advisors from overcharging clients, even unintentionally. It imperative that the advisory firm ensures that their invoices match the fees stated in their ADV documents.

When mistakes occur, the client is not only potentially overpaying for services, but those funds are not staying invested, depriving them of the potential market returns on the difference. Understanding the fees you are paying for services rendered may help you save lost dollars from billing errors.

If a client believes that they have been charged the wrong fee, they have every right to question their advisor and ask for an account reconciliation. Good advisors want to both run an efficient office and maintain excellent client service. Any pushback received for asking about questionable fees should be a red flag.

Deductibility

In 2017, Congress passed the Tax Cuts and Jobs Act, which eliminated the individual tax deductibility of financial advisor fees for tax years beginning in 2018. However, some provisions remain for trust and business accounts.

The loss of tax deductibility under this act will sunset in 2025. At that time, Congress will determine whether the provision will be extended or revised, or the deduction may be restored. As both taxes and fees can negatively impact an investment portfolio , this is an excellent opportunity for a client to discuss the dual topics with their advisor.

This is also an opportunity for an advisor to enhance their value by detailing all of the taxes affected by the 2025 sunsetting deadline. They can bring in a tax attorney or CPA to explore how the law applies in your specific situation. Not only will you enjoy more in-depth and personalized planning, but an efficient and coordinated overall tax strategy can often offset the expenses of working with these professionals.

Transparency

Astute advisors will give straightforward answers when asked what they make for managing your assets. Good advisors also view this conversation as an opportunity to demonstrate their expertise and differentiate themselves from their peers. Prospective clients may find that the advisor established a niche market with similar clients, allowing them to bring specialized and insightful knowledge that other advisors would not know. They may also discuss other professionals they can bring in to address taxes , risk mitigation and insurance, and subject matter expertise that may be included in those fees or available under a different compensation option.

Advisors who charge under the AUM, or asset-based, compensation model may point to the concept that the parties are aligned in growing assets and that they avoid ethical conflicts as a result. With an AUM fee structure, an advisor makes more only when a client's assets are increasing. Should large or regular outflows of assets begin occurring, the AUM model may no longer be ideal for either the client or the advisor. For example, clients may wish to purchase new assets, such as a vacation home, a boat or even life and long-term-care insurance, which may cause the account value to drop. Retiring clients may need to shift from a growth model to principal management and monthly distributions to meet ongoing living expenses.

Financial advisors should work with their clients to ensure that they are prospering under the best compensation structure to fit their evolving needs. If the advisor does not offer a specific compensation structure, they can also refer a client to a different advisor. While clients may initially feel that they are being "passed off," it is the actually the epitome of the fiduciary standard, as the first advisor is willing to forgo their ongoing compensation to make sure that clients' needs are being put first.

Here are some specific questions for clients to ask their advisor to better understand the fees they are paying:

• What is the total cost for me to work with you over this next year, and what will I receive in return?
• If you only do better when my account grows, what actions are you going to take when the market suddenly drops? 
• I understand that you will make a commission on this sale. How are you paid so that you will continue to take an interest in managing those funds for me? 

At the end of the day, a client must find an advisor that charges in a way that best aligns with their investment needs, their reliance on the advisor, and their own financial acumen or lack thereof. Once the client understands and accepts how they are paying for professional services, it is then up to the advisor to ensure that the value they bring to the table exceeds the compensation being rendered.

How to Choose a Financial Advisor

Kate Stalter Oct. 25, 2023

U.S. News wants to hear from you!

Send us your topic ideas for the next Advisor's Corner.

Tags: money , investing , stock market , financial advisors , hidden fees , portfolio management , personal finance , Advisor's Corner

The Most Important Ages for Retirement Planning

Comparative assessments and other editorial opinions are those of U.S. News and have not been previously reviewed, approved or endorsed by any other entities, such as banks, credit card issuers or travel companies. The content on this page is accurate as of the posting date; however, some of our partner offers may have expired.

You May Also Like

5 best short-term investments for income.

Tony Dong March 26, 2024

10 Best Health Care Stocks to Buy

Wayne Duggan March 26, 2024

Vanguard Funds for Beginners

Best Semiconductor Stocks

Brian O'Connell March 25, 2024

Best Long Term Stocks to Buy and Hold

Glenn Fydenkevez March 25, 2024

Best Investing Apps for Beginners

Kate Stalter March 25, 2024

10 Best Growth Stocks to Buy for 2024

Wayne Duggan March 25, 2024

Best Renewable Energy Stocks to Buy

Matt Whittaker March 22, 2024

How to Invest in Startups

Coryanne Hicks March 22, 2024

How to Invest in TIPS

Kate Stalter March 22, 2024

7 Best High-Dividend Mutual Funds

Jeff Reeves March 22, 2024

The History of Bitcoin (BTC)

Julie Pinkerton March 21, 2024

Should You Buy Reddit (RDDT) Stock?

Brian O'Connell March 21, 2024

7 Best Thematic ETFs to Buy in 2024

Jeff Reeves March 21, 2024

Cheap Dividend Stocks to Buy Under $20

Wayne Duggan March 21, 2024

Best Residential REITs to Buy

Glenn Fydenkevez March 20, 2024

Pharma Stocks With Blockbuster Drugs

8 Top-Performing Fidelity Funds

Tony Dong March 20, 2024

7 Best Money Market Funds for 2024

Tony Dong March 19, 2024

7 Undervalued Stocks to Buy Now

Wayne Duggan March 19, 2024

• Back to stores
• Find a Verizon Store
• Request a Store Appointment
• Australia (eng)
• Deutschland (de)
• France (fr)
• Great Britain (eng)
• Netherlands (eng)
• Singapore (eng)
• Device Protection

Device protection plans

More than just phone insurance

We have you covered.

Rest easy knowing your devices are protected against loss, theft, damage and post-warranty malfunctions by making the most of this limited-time chance to enroll in one of our device protection plans by 4.13.24.

Total Mobile Protection for Business

For mobile teams that depend on their devices

Starting at

per month for multi-device coverage for accounts with 3 to 10 lines.

Plan features

• Coverage for loss, theft, damage and post-warranty malfunctions Total Mobile Protection for Business consists of: Wireless Phone Protection, Verizon Extended Warranty and Tech Coach (each available separately). Lost, stolen or damaged device replacements are provided by Wireless Phone Protection, which is insurance coverage underwritten in Georgia by LM General Insurance Company (Boston, MA), in Indiana by Indiana Insurance Company (Boston, MA), in Louisiana by Liberty Personal Insurance Company (Boston, MA), in New Jersey by Liberty Mutual Mid-Atlantic Insurance Company (Boston, MA), and in all other states, Liberty Insurance Underwriters Inc. (Boston, MA) or one of its insurance company affiliates; in Florida, Wireless Phone Protection includes coverage for post-warranty malfunctions (damage replacement deductible and claim limit apply). Asurion Insurance Services, Inc. (in California, Agent License #OB35141; in Iowa, Agent license #1001000131) is the Agent and provides the claims servicing under this program. Except in Florida, repairs and replacements for post-warranty malfunctions are provided through the Verizon Extended Warranty program; the obligor of the Extended Warranty program is Verizon Wireless Services, LLC.
• Unlimited cracked-screen repair at no added cost Select smartphones that only have a cracked front screen are eligible for cracked-screen repair (smartphones with damage to the back glass or other damaged components beyond front glass are not eligible for cracked-screen repair). Subject to parts availability, in select locations, which are subject to change at any time. Repairs are performed by an Asurion-certified technician and come with a 12-month limited warranty. Eligibility for cracked-screen repair will be determined at time of claim approval. Visit phoneclaim.com/verizon to check current device eligibility. This benefit is provided by Wireless Phone Protection.
• $99 damage replacement deductible per claim The $99 damage deductible will apply for all damage that is ineligible for cracked-screen repair. The $99 damage deductible will not apply if your loss and theft deductible is under $99. In such cases, the damage deductible will be the same as your loss and theft deductible.
• Same-day delivery and setup of new devices purchased on verizon.com and replacement smartphones All Same-Day Delivery and Setup services (a benefit of Tech Coach) are subject to the following: available in select locations, which are subject to change at any time, contingent on certain criteria, including customer location, technician availability and inventory availability. Same-Day Delivery and Setup for new devices is only available for devices purchased on verizon.com, if presented as an option at the time of device purchase. Same-Day Delivery and Setup for insurance replacements is available for select smartphones with approved claims, with eligibility determined at time of claim approval. Replacement device could be new or refurbished.
• Unlimited laptop health checkups Available in select locations and for select laptops, which are subject to change at any time. Laptop health checkups are limited to diagnostic exams only, and do not include troubleshooting, triage, repair or replacement services. Antivirus software installation, scanning and virus removal (if applicable) will also be provided.
• 24/7 access to tech support Get live, on-demand access to Tech Coach experts who can help you better utilize your device and connect it to virtually anything else.
• Battery replacements Replacement or repair for post-warranty malfunctions is provided under Verizon Extended Warranty. Repairs are available for select smartphones only, in select locations, subject to parts and technician availability. Eligibility for repair will be determined at the point of Extended Warranty claim. If a repair option is not available for your model smartphone, you will be offered a replacement device, and the Extended Warranty $49 replacement fee will be waived. Verizon Extended Warranty is not available in Florida or for Florida customers. In Florida, extended warranty coverage is provided by the insurance program (damage replacement deductible and claim limit apply).

Total Equipment Coverage

For businesses that rely on their devices for day-to-day operations

per month per line, depending on device.

• Coverage for loss, theft, damage and post-warranty malfunctions Total Equipment Coverage consists of: Wireless Phone Protection and Verizon Extended Warranty. Lost, stolen or damaged device replacements are provided by Wireless Phone Protection, which is insurance coverage underwritten in Georgia by LM General Insurance Company (Boston, MA), in Indiana by Indiana Insurance Company (Boston, MA), in Louisiana by Liberty Personal Insurance Company (Boston, MA), in New Jersey by Liberty Mutual Mid-Atlantic Insurance Company (Boston, MA), and in all other states, Liberty Insurance Underwriters Inc. (Boston, MA) or one of its insurance company affiliates; in Florida, Wireless Phone Protection includes coverage for post-warranty malfunctions (damage replacement deductible and claim limit apply). Asurion Insurance Services, Inc. (in California, Agent License #OB35141; in Iowa, Agent license #1001000131) is the Agent and provides the claims servicing under this program. Except in Florida, repairs and replacements for post-warranty malfunctions are provided through the Verizon Extended Warranty program; the obligor of the Extended Warranty program is Verizon Wireless Services, LLC.
• Next-day device replacement Approved claims may be eligible for next-day device replacements based on claim approval time, except in Alaska and Hawaii. Customers in AK and HI will receive shipping options at the time of claim approval. Replacement devices could be new or refurbished.
• Unlimited cracked-screen repair at no added cost Select smartphones that only have a cracked front screen are eligible for cracked-screen repair (smartphones with damage to the back glass or other damaged components beyond front glass are not eligible for cracked-screen repair). Subject to parts availability, in select locations, which are subject to change at any time. Repairs are performed by an Asurion-certified technician and come with a 12-month limited warranty. Eligibility for cracked screen repair will be determined at time of claim approval. Visit phoneclaim.com/verizon to check current device eligibility. This benefit is provided by Wireless Phone Protection.
• $99 damage replacement deductible per claim Not available in New York or for New York customers. The $99 damage deductible will apply for all damage that is ineligible for cracked-screen repair. The $99 damage deductible will not apply if your loss and theft deductible is under $99. In such cases, the damage deductible will be the same as your loss and theft deductible.

Verizon Extended Warranty

For businesses that only want coverage for post-warranty malfunctions

• Coverage for post-warranty malfunctions Verizon Extended Warranty is a service contract, separate and distinct from any product/service warranty which may be provided by the device manufacturer, and does not extend the term of any such product/service warranty.
• Expedited shipment of replacement devices
• Battery replacements Replacement or repair for post-warranty malfunctions is provided under Verizon Extended Warranty. Repairs are available for select smartphones only, in select locations, subject to parts and technician availability. Eligibility for repair will be determined at the point of Extended Warranty claim. If a repair option is not available for your model smartphone, you will be offered a replacement device, and the Extended Warranty $49 replacement fee will be waived. Verizon Extended Warranty is not available in Florida or for Florida customers. In Florida, extended warranty coverage is provided by the insurance program (device replacement deductible and claim limit apply).

Protection. To stay productive.

Get comprehensive coverage information for customers nationwide and in New York.

You may also be interested in

Business mobile secure.

Take a multilayered approach to mobile device security with mobile device management, mobile security and dedicated chat support.

  Mobile Device Management

Effectively and efficiently manage the mobile devices across your organization.

What device protection plans for business does Verizon offer?

Verizon offers Total Mobile Protection for Business, which consists of Verizon Extended Warranty, Wireless Phone Protection and Tech Coach. Each of these options are also available for purchase separately. Verizon also offers Verizon Protect Business, which consists of Verizon Extended Warranty, Wireless Phone Protection and Business Tech Coach Security.

What coverage is included in the device protection plans and services?

Total Mobile Protection for Business provides coverage for loss, theft, damage and post-warranty malfunctions.

Total Equipment Coverage provides coverage for loss, theft, damage and post-warranty malfunctions. Not available in Florida or for Florida customers.

Wireless Phone Protection provides coverage for loss, theft and damage. Not available in Florida or for Florida customers.

Verizon Protect Business provides coverage for loss, theft, damage and includes Business Tech Coach Security.

Tech Coach includes tech support, same day delivery and setup for replacement smartphones and new devices purchased on verizon.com, laptop health checkups and device refresh.

Business Tech Coach Security includes all the benefits of Tech Coach plus access to Verizon Mobile Device Management and Lookout for Small Business.

Who is eligible for a device protection plan from Verizon?

Total Mobile Protection for Business, Total Equipment Coverage, Wireless Phone Protection, Verizon Extended Warranty and Verizon Protect Business enrollment must occur within 30 days of device activation or another qualifying event like open enrollment: 

Purchase or upgrade to a new device and activate it on a new or existing line

Bring your own eligible device that meets the following criteria:

Is fully functioning, without damage (including cracked screens) and free of defects

Isn't lost or stolen

Is activated on a new line (not an existing line)

Note: Prepaid accounts aren't eligible. If you're bringing your own device, it must be compatible with Verizon’s networks. You can check device compatibility before signing up for a new line of service.

What devices are covered by Verizon device protection plans?

Visit phoneclaim.com/verizon to check current device eligibility.

Offer and Pricing Details

All Offers:  Offers available to new business customers only, subject to credit review. Not available in all areas/locations. Depending on speed tier purchased, promotional pricing for Internet and voice guaranteed for 12 consecutive months ($10 increase starting month 13 with 2 year contract), or 24 consecutive months ($10 increase starting month 25 with 2 year contract), or 36 consecutive months ($10 increase starting month 37 with 2 year contract) or 60 consecutive months ($10 increase starting month 61 with 2 year contract) (60 month guarantee not available in all areas where Fios is sold) subject to continuation of qualifying products; price guarantee applies to base monthly rate only; excludes optional services and equipment charges; prices subject to increase thereafter. With no annual contract, price increases to then current market rate subject to the applicable guarantee period. Select installation charges may be waived. Additional charges apply for inside wiring and/or other installation services. $49 activation fee may apply. Offers may be fulfilled via bill credit(s); other taxes, fees & terms apply.  Early termination fees  for a 2 year contract: 35% of base monthly charges for unexpired term. 2 year term automatically renews at then-current term rates unless canceled within 30 days prior to or 60 days after the term is renewed.  Money Back Guarantee  (MBG) is available with 2 year contract only and requires cancellation within 30 days of installation; excludes subscriptions, per minute usage, labor/material charges in excess of standard installation and month-to-month service plans, including Fios TV service. Wireless Verizon Router is available for $399.99 purchase and $18/mo rental (except in Maryland, where the wireless Fios Router is available for $299.99 purchase and $15/mo rental).  Wireless router models and prices are subject to change. Phone equipment purchase required with VoIP, starting at $85. Equipment must be returned within 30 days of cancellation. Equipment restocking fee may apply if order is canceled or service is terminated within 30 days. MBG and/or promotional offers do not apply to service ordered for temporary, short term or special events.  Firm Price Quote  is valid for 5 business days and is an estimate based on current pricing, promotions and taxes that are subject to change. Quote does not include additional charges for nonstandard installations. Verizon Wi-Fi available in select areas with qualifying packages. Software limitations and other terms apply. Visit business.verizon.net/wifi for details.  Offers are available for a limited time only and are subject to change without notice.  Wired speeds advertised. Wired & wireless speeds vary due to device limits, multiple users, network & other factors. See  www.verizon.com/yourspeed  for more info. Service availability varies.

Fios Internet & Phone Bundle (VSB):  Usage charges apply on basic line. Activation fee of $49 may apply based on speed tier purchased. Wireless Verizon Router is available for$399.99 purchase and $18/mo rental (except in Maryland, where the wireless Fios Router is available for $299.99 purchase and $15/mo rental).  Wireless router models and prices are subject to change. Backup battery available for Fios voice services & E911. VSB not available with 2048/2048 Mbps Internet (2 Gigabit Connection).

Fios Internet & Business Digital Voice (BDV) Bundle:  Pricing for BDV line(s) with the Fios bundle: For speeds 200/200 Mbps and higher: the first BDV line is available for $20/mo. and $25/mo. for each addl. line. Pricing reflected in the cart. No annual contract required. $49 activation fee may apply. Wireless Verizon Router is available for $399.99 purchase and $18/mo rental (except in Maryland, where the wireless Fios Router is available for $299.99 purchase and $15/mo rental). Wireless router models and prices are subject to change. Business Digital Voice requires phone equipment purchase starting at $85.00.

Basic Internet & Phone Bundle : $49.00 activation fee applies with 2 year contract; $99.00 activation fee applies with no annual contract. Wireless router available for $49.00, subject to change. Basic Internet will be provisioned at our fastest speed available at your location of up to 1Mbps, 3Mbps, 5Mbps, 7Mbps or 10-15Mbps based on VZ line qualifications requirements.

$5/month Auto Pay & Paper-Free Billing discount:  For new and existing Fios Internet or Basic Internet customers on select plans. May not be combined with all offers. $5/mo. discount begins when you sign up for Auto Pay (ACH or debit card only) & paper-free billing (registration on  verizon.com/mybusiness  required). $5 discount will be applied each month as long as auto pay and paper-free billing stay active.

$85 Business Digital Voice Phone Discount:  Offer available on select IP Phones with purchase of a new Fios Internet and Business Digital Voice bundle with a two year agreement. Fulfilled via bill credit. Taxes apply. Limit one discount per phone model. Restocking fee may apply if canceled within 30 days. Available to select customers in select areas only. Offer ends 3.31.24.

Included Router Rental Fee:  Available only to Fios Internet customers on the Gigabit Connection plan (up to 940/880 Mbps) or 2 Gigabit Connection plan (up to 2048/2048 Mbps) where available. Qualifying customers will receive a monthly bill credit for the applicable monthly router rental fee for as long service with qualifying plan is on the account.  Promo credits end when eligibility requirements are no longer met.  If your Fios service is cancelled, you must return the Fios router subject to Verizon’s standard return policy. 

Fios Switching Allowance Offer:  Offer for new business customers in select areas only who sign up for qualifying Fios internet service with a two year agreement (subject to credit review) and who terminated their prior internet service and incurred an early termination fee (ETF). To redeem offer, you must email documentation of the ETF from your prior service provider w/in 30 days after receipt of final bill. Offer fulfilled via a bill credit to your Verizon account in the amount of the billed ETF, up to $1,500. Credit will be issued starting after 30 days of service, and will appear on your Verizon bill within 2-3 billing cycles. You remain solely responsible for paying the ETF to your prior service provider. Offer is non-transferable, has no cash or refund value, and may not be combined with all offers. Other terms apply. Offer ends 3.31.24.

Visa Prepaid Card Offers : Businesses who sign up for qualifying Fios Internet with our mid-tier or high-tier speeds with a two-year agreement will receive a Visa Prepaid Card, with the Visa Prepaid Card amount based on speed tier purchased, as follows: (i) $100 Visa Prepaid Card for Fios 500/500 Mbps Internet; or (ii) $500 Visa Prepaid Card for Fios 940/880 Mbps Internet (Gigabit Connection) or 2048/2048 Mbps Internet (2 Gigabit Connection). May only be combined with select offers. Only available in select locations, including the Philadelphia metro area, parts of New York state and parts of central Massachusetts. Call or visit the website to confirm availability.  Visa Prepaid Card is issued by Pathward®, N.A., Member FDIC, pursuant to a license from Visa U.S.A. Inc. No cash access or recurring payments. Can be used everywhere Visa debit cards are accepted. Card valid for up to 12 months, funds do not expire and may be available after card expiration date, fees may apply. Terms and conditions apply.  This optional offer is not a Pathward product or service and Pathward neither endorses nor sponsors it. Must register for card online and keep qualifying Verizon service for 60 days from install, with no past-due balance 65 days from install. Card mailed within 90 days of install date. Limit one card per account. Other card terms and conditions apply. Offers end 3.31.24.

Visa Prepaid Card Fast Start Offers : Businesses who sign up for qualifying Fios Internet with our mid-tier or high-tier speeds with a two-year agreement will receive a Visa Prepaid Card, with the Visa Prepaid Card amount based on speed tier purchased, as follows: (i) $400 Visa Prepaid Card for Fios 500/500 Mbps Internet; or (ii) $800 Visa Prepaid Card for Fios 1 Gig Internet (940/880 Mbps) or Fios 2 Gig Internet (2048/2048 Mbps). May not be combined with all offers. Not available in all locations, including the Philadelphia metro area, parts of New York state and parts of central Massachusetts. Call or visit the website to confirm availability.  Visa Prepaid Card is issued by Pathward®, N.A., Member FDIC, pursuant to a license from Visa U.S.A. Inc. No cash access or recurring payments. Can be used everywhere Visa debit cards are accepted. Card valid for up to 12 months, funds do not expire and may be available after card expiration date, fees may apply. Terms and conditions apply.  This optional offer is not a Pathward product or service and Pathward neither endorses nor sponsors it. Must register for card online and keep qualifying Verizon service for 60 days from install, with no past-due balance 65 days from install. Card mailed within 90 days of install date. Limit one card per account. Other card terms and conditions apply. Offers end 3.31.24.

Fios Business Internet/Business Unlimited Offer:  Offer available to new and existing business customers in select areas only who sign up for both: (i) a qualifying Fios Business Internet plan & (ii) a qualifying Verizon Wireless Business Unlimited plan (eligible smartphone required, device payment purchase or bring your own device). Existing customers are eligible with Fios Business Internet plan upgrade or Business Unlimited plan upgrade or a new line, as applicable. Customers with Fios Gigabit Connection (speeds up to 940/880 Mbps) or Fios 2 Gigabit Connection (speeds up to 2048M/2048M), where available, and Verizon Wireless Business Unlimited Pro plan (at least 1 line) are eligible for a total credit of $80/mo, all other combinations of service plans are eligible for a total credit of $40/mo. Offer fulfilled as a credit of $20/mo. or $40/mo. each to your Fios and Verizon Wireless bills, for a total credit of $40/mo or $80/mo as applicable. Credit is fulfilled at an account level and only one promotional credit per account. Discounts are applied once both services are activated. All discounts apply as long as Verizon provides & business maintains both services at the qualifying levels. Limited time offer.

$100 One-Time Discount:  Offer available only to business customers who are new to Verizon and who sign up for a qualifying Fios Business Internet plan and a qualifying Verizon Wireless Business Unlimited plan. Existing Verizon customers are not eligible. One time $100 discount offer fulfilled as a bill credit to your Verizon Wireless account and will appear within 1-2 billing cycles. May only be combined with select offers. Limited time offer.

Fios Internet Only:  $49 activation fee applies based on speed tier.  Wireless Verizon Router is available for $399.99 purchase and $18/mo rental (except in Maryland, where the wireless Fios Router is available for $299.99 purchase and $15/mo rental).  Wireless router models and prices are subject to change.

Basic Internet Only: $49.00 activation fee applies with 2 year contract; $99.00 activation fee applies with no annual contract. Wireless router available for $49.00, subject to change. Verizon Basic Internet will be provisioned at up to 1Mbps, 3Mbps, 5Mbps, 7Mbps or 10–15Mbps based on VZ line qualifications requirements. Availability subject to final confirmation by Verizon.

Preferred Voice Only:  Offer available to new and existing customers. Requires 2-yr term agreement. Includes unlimited direct-dialed voice calls to anywhere in the US. Selected activation and installation charges are waived. Additional charges may apply for inside wiring and/or other installation services. Additional Universal Service Fee, taxes and other charges apply. Call detail is not provided for unlimited calling.

Business Digital Voice (BDV) Only:  Offer available to new customers with 100 voice lines or fewer in select areas only, subject to credit review. BDV requires an existing Internet connection of 5Mbps or higher. $99.99 activation and $200 installation fees apply. Additional charges apply for inside wiring and/or other installation services. Phone equipment purchase req’d, starting at $85.00. Call detail is not provided for unlimited calling.

Fios TV:  Wireless Verizon Router is available for $399.99 purchase and $18/mo rental (except in Maryland, where the wireless Fios Router is available for $299.99 purchase and $15/mo rental).  Wireless router models and prices are subject to change.. $99.99 activation and $89.99 installation fees (first three existing TV outlets) apply. Additional charges apply for inside wiring and/or other installation services. $11.99/mo. HD set top box, franchise and regulatory fees, up to $8.89 Regional Sports Network (RSN) fee, $11.49 Broadcast Fee, other taxes and fees apply. Equipment shipping charge may apply. Program availability varies by location. Number of channels is approximation. High Definition (HD) TV with HD STB required for HD programming. Certain TV plans, Pay Per View (PPV) and Subscription or fee-based Video On Demand (VOD) are not permitted for viewing in restaurants, bars or other customer service areas. Channel lineup is subject to change and not all channels will be available at all times. Blackout restrictions apply. Month-to-month service without an annual contract required.

Fios TV Mobile app:  Req. compatible device and Fios® TV. Content restrictions may apply. Fios Internet req’d for in-office use. Full channel access and DVR streaming require Fios Multi-Room DVR enhanced or Premium Service. Max. combined 5 simultaneous live TV streams and/or DVR streams per media server. Streaming of TV shows and movies On Demand included in your plan is available to all business customers. Streaming of rented/purchased TV shows and movies On Demand is only available to Private Viewing business customers. Requires acceptance of Terms of Service and Private Viewing conditions at  verizon.com/mybusiness . Early access to Fios TV Mobile app begins with activation & ends upon installation or in 14 days, whichever comes first. Wireless data charges may apply.

Veterans / Active Military offer:  Offer available to eligible and verified members of the U.S. military and U.S. Veterans in select areas with Business Fios Internet with a two year agreement, subject to credit review. Not available in all areas/locations. Upon military service verification through Veterans Advantage, eligible customers will receive a discount in the amount of $5/month for speeds up to 500M/500M; or $10/month for 940/880 Mbps and 2048/2048 Mbps (where available), for as long as that customer maintains qualifying Business Fios Internet service. Not available for month-to-month plans. Eligible customers must complete the military service verification process within 30 days of the order to get the discount.

Business Internet Secure:  Available to businesses with 19 employees or less. Requires current Fios Business Internet service. Business Internet Secure licenses are sold in packs of 5, 10, and 25 with one license covering one device (laptop, desktop, smartphone or tablet). One license pack at a time per customer account. Prices are monthly and exclusive of taxes and fees. Terms and conditions apply. System requirements: Windows 7 and above; Mac OSX 10.9 and above; Android OS 5.0 and above, or Apple iOS 10.0 and above.

Let’s connect.

Call Sales 800-526-3178

Chat with us Start live chat

Have us contact you Request a call

Already have an account?    Log in Explore support More ways to connect with us