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Letter Opening Examples: Greet Like a Professional in 2024

sample application letter greetings

As the saying goes, you only get one chance to make a good first impression. This is especially true when it comes to letter writing. The opening of your letter sets the tone for the rest of the communication and can greatly impact the reader’s perception of you and your message. That’s why it’s important to know how to greet like a professional.

In this article, we’ll explore the different ways to open a letter and provide you with examples of how to do it right. By mastering the art of letter opening, you can convey professionalism, build rapport, and establish credibility with your reader.

So why is a proper letter opening so important? First and foremost, it helps to capture the reader’s attention and make them feel valued. It sets the tone for a positive and productive relationship with the reader, reducing the risk of misunderstanding or miscommunication.

Furthermore, greeting like a professional can enhance your credibility and establish trust with your reader. By using a formal and respectful tone, you can demonstrate that you take the relationship seriously and are committed to maintaining a professional level of communication.

In this article, we’ll cover everything you need to know about letter opening, including:

  • Common mistakes to avoid when greeting in a letter
  • Tips for crafting a professional and engaging opening
  • Examples of effective letter openings for different types of correspondence

So whether you’re sending a business proposal, a formal inquiry, or a personal letter, this guide will help you greet like a professional and make a strong first impression.

The Basic Components of a Letter Opening

When it comes to crafting business letters, it’s important to ensure that you have all of the necessary components in place to make a great first impression. The opening section of your letter is no exception, and there are four key elements that you should always include:

The Heading

The heading of your letter is the first thing that your recipient will see, so it’s crucial to get it right. The heading should contain your name or your company’s name and address, as well as the date that the letter was written. This information should be positioned at the top of the page, ideally in the center or on the left-hand side. Make sure that the font is easy to read, and that the text is properly aligned.

The date is an essential component of your letter opening. It provides your recipient with important information about when the letter was sent, and it also gives your letter a sense of urgency. The date should be positioned directly beneath the heading, and it should be written in a clear and easy-to-read format. Depending on your location, you may need to adjust the date format to reflect local customs.

The Recipient’s Name and Address

Before you start to write the body of your letter, you need to address it to the correct person. This means including the recipient’s name and address in the opening section of the letter. The recipient’s name should be positioned on the line directly below the date, and it should be written in a formal style (e.g. Mr. John Smith). The full address of the recipient should be positioned below the name, and it should be written in a clear and legible format.

The Salutation

Finally, you need to include a salutation in your letter opening. This is a greeting that should be tailored to the recipient, and it can range from formal (e.g. Dear Mr. Smith) to informal (e.g. Hi John). The salutation should be positioned directly beneath the recipient’s address, and it should be followed by a colon or a comma. Make sure that you double-check the spelling of the recipient’s name before you finalize your letter.

The opening section of your letter is an important opportunity to make a great first impression. By including the heading, the date, the recipient’s name and address, and a personalized salutation, you can ensure that your letter gets off to the best possible start.

Common Greeting Styles

When it comes to writing professional letters, greeting the recipient appropriately is crucial. The opening sets the tone for the rest of the letter and can impact how the reader perceives the message. Below are some common greeting styles to use depending on the situation.

Formal and semi-formal greetings

Formal greetings are typically used for business-related letters or any other communication that requires a high level of professionalism. These greetings tend to use full titles and last names to address the recipient. Here are a few examples of formal greetings:

  • Dear Mr. Smith,
  • Dear Dr. Johnson,

Semi-formal greetings, on the other hand, are slightly less formal than a formal greeting, but still maintain a professional tone. They may use first names with an honorific or full name without an honorific. Here are a few examples of semi-formal greetings:

  • Dear Professor Garcia,
  • Dear Reverend Lee,

Informal greetings

Informal greetings are typically used in personal correspondence or with individuals that you have a friendly relationship with. These greetings tend to be more casual and may include the use of first names or even nicknames. Here are a few examples of informal greetings:

Greetings for specific situations

Depending on the context of the letter, there may be specific greeting styles that are appropriate. Here are a few examples of how to greet someone in specific situations:

  • Job applications : Use a formal greeting with the recipient’s full name, such as  Dear Hiring Manager Smith,
  • Business proposals : Use a formal or semi-formal greeting with the recipient’s full name, such as  Dear Dr. Johnson,  or  Dear Ms. Davis,
  • Thank you notes : Use an informal greeting with the recipient’s first name, such as  Hi John,

It’s important to keep in mind that the greeting sets the tone for the entire letter, so choose a greeting that is appropriate for the context and relationship with the recipient. Using the right greeting can help ensure a positive and professional correspondence.

Avoiding Common Greeting Mistakes

When it comes to greeting someone in a professional setting, there are a few common mistakes that people make. Here are some common pitfalls to avoid:

Using incorrect titles or names

It is important to ensure that you are addressing the recipient of your letter correctly. Always double-check the spelling of their name and their professional title. If you are unsure of their title, it is better to ask for clarification than to make assumptions.

Overusing certain phrases like “To Whom It May Concern”

While it may seem like a safe option, overusing certain generic phrases like “To Whom It May Concern” can come across as impersonal and lazy. Instead, try to find out the name of the person you are addressing your letter to.

Misusing informal greetings

When writing to someone in a professional capacity, it is important to use a formal greeting. Avoid using familiar or overly casual phrases like “Hey there” or “What’s up?”.

Other pitfalls to avoid

In addition to the above, there are other common mistakes people make when greeting someone in a professional setting. For example:

  • Using overly flowery language
  • Launching straight into the body of the letter without a greeting
  • Using an inappropriate tone for the situation

By being mindful of these common pitfalls, you can ensure that your letter opening is professional and effective. Remember, the greeting is the first impression you make on the recipient, so it is important to get it right.

Examples of Formal Greetings

When it comes to professional communication, the way you greet your recipient is of utmost importance. A formal greeting sets the tone for the entire message and can help establish your credibility and professionalism. Here are three examples of formal greetings that you can use in different scenarios:

Addressing Government Officials

When writing to government officials, it’s important to be respectful and formal. Use proper titles and avoid using any contractions or slang.

Dear [Title and Last Name],

I am writing to you regarding [purpose of the letter]. As a [position], I am sincerely concerned about [issue] and believe that [proposed solution]. I would appreciate the opportunity to discuss this matter further with you.

Thank you for your time and attention to this matter.

Sincerely, [Your Full Name]

Writing to High-Ranking Executives

When communicating with high-ranking executives, it’s essential to demonstrate your professionalism and respect. You should address them using their proper titles, and avoid using a first-name basis unless invited to do so.

I am writing to you regarding [specific topic or issue]. As a [position or title], I am excited to share with you [purpose of message].

I would be honored to have the opportunity to [action request, meeting, or phone call] at your earliest convenience.

Thank you for your valuable time and consideration.

Respectfully, [Your Full Name]

Addressing Someone You’ve Never Met Before

If you are addressing someone you have never met before, it’s important to start with a formal greeting to establish your professionalism and respect. It’s a good idea to use their proper title, and use “Dear” followed by their full name.

I am writing to you regarding [specific reason for writing]. As an expert in [related field], I believe that [purpose of message].

If you have any questions, please don’t hesitate to contact me at [contact information].

Thank you for your time and consideration.

Examples of Semi-Formal Greetings

When it comes to professional correspondence, it’s important to choose the right greeting based on the context of the message. Here are some examples of semi-formal greetings for different situations:

Writing to a Colleague or Business Associate

Dear [Name],

Hello [Name],

Addressing Someone You’ve Met Before But Don’t Know Well

Dear [Title] [Last Name],

Dear [First Name] [Last Name],

Hello [Title] [Last Name],

Hi [First Name],

Greetings for Job Applications

Dear Hiring Manager,

Dear [Company Name] HR Team,

To Whom It May Concern,

When applying for a job, it’s always best to research who will be receiving your application and address them by name if possible. However, if you’re unsure who the right person is, a general greeting like “To Whom It May Concern” will still be appropriate.

Remember, while it’s important to be professional in your greetings, you also want to make sure you’re being friendly and approachable. A well-crafted greeting can help set the tone for the rest of your message, so take the time to choose the right one for every situation.

Examples of Informal Greetings

When it comes to informal letters, it’s important to keep the greeting friendly and personable. Here are some examples of informal greetings that you can use when writing to a friend or family member, or when addressing someone you have a casual relationship with.

Greetings for Personal Letters

  • Dear ___________ (insert name),

Writing to a Friend or Family Member

  • What’s up,
  • How have you been,
  • Long time no see,
  • It’s been a while,

Addressing Someone You Have a Casual Relationship With

  • Good to see you,
  • What’s new,

Remember, an informal letter should be relaxed and conversational. Don’t be afraid to use contractions, slang, and a more informal tone to make your writing sound natural and personable. Greet your recipient like a professional with these informal greeting examples.

Using the Right Tone in Your Greetings

The way you greet someone sets the tone for the entire letter, email, or message. It’s important to adjust your tone for different recipients based on your relationship, purpose, and the message you want to convey. Here are some tips on using the right tone in your greetings:

Adjusting your tone for different recipients

  • Formal vs. informal: Determine the level of formality that’s appropriate for the occasion and recipient. A formal tone is more suitable for business, academic, or official correspondence, while a casual tone works better for personal, friendly, or casual communication. Avoid being too stiff or too familiar.
  • First-time vs. recurring: If you’re introducing yourself for the first time, you want to make a good impression and establish your credibility. Use a polite and respectful tone to show your professionalism and interest. If you’re addressing someone you’ve met before, you can use a more relaxed and friendly tone to build rapport and connection.
  • Superior vs. subordinate: If you’re writing to someone who outranks you or has more authority, show a level of deference and respect. Use formal titles, such as “Sir,” “Madam,” or “Dr.,” and avoid being too informal or familiar. If you’re writing to someone who works for you or reports to you, be mindful of your tone and avoid being condescending or rude.

Appropriate use of humor and casual language

Humor and casual language can add personality and warmth to your greetings, but they also carry risks of misinterpretation and offense. Here are some guidelines for using humor and casual language:

  • Know your audience: Understand the recipient’s cultural background, sense of humor, and level of familiarity with you. What may seem funny or friendly to you may be inappropriate or offensive to them. Avoid using jokes or slang that may be misunderstood or irrelevant.
  • Keep it light: Use humor and casual language sparingly and appropriately. Don’t overwhelm or distract from the main purpose of your message. Avoid using humor or casual language in serious or sensitive topics, such as apologies, reprimands, or condolences.
  • Be authentic: Don’t force yourself to use humor or casual language if it’s not your natural style. You don’t have to be funny or witty to be likable or professional. Focus on being clear, concise, and respectful.

Conveying the right level of respect and professionalism

Your greeting should convey the level of respect and professionalism that’s expected or required based on the context and relationship. Here are some tips on conveying the right level of respect and professionalism:

  • Use appropriate titles and salutations: Use the recipient’s correct title, such as “Ms.,” “Mr.,” “Dr.,” or “Prof.,” if applicable.

Sample Letter Openings

Whether you’re writing a formal business letter, a cover letter for a job application, or an informal letter to a friend, the opening sets the tone for the entire message. Here are some examples of professional greetings to help you start your letter on the right foot.

Formal Business Letter

Dear Mr./Ms. Last Name,

If you’re writing a formal business letter to a recipient you don’t know personally, use their last name and a formal title such as Mr. or Ms. If you know the recipient’s gender-neutral pronouns, use those instead. For example, “Dear Alex Johnson,” or “Dear Mx. Last Name.”

Cover Letter for a Job Application

In a cover letter for a job application, you want to address the person who will be reading your application. If the job posting doesn’t provide a specific name, “Dear Hiring Manager” is a safe bet. If you do have a name, use the same format as you would for a formal business letter.

Informal Letter to a Friend

When writing an informal letter to a friend, feel free to start with a more casual greeting. “Hey” or “Hi” are appropriate openings. You can also use a nickname or an inside joke if you have a close relationship with the recipient. The tone of the letter should be friendly, so let your personality shine through.

No matter who you’re writing to or what the purpose of your letter is, starting off with a professional and appropriate greeting is key to establishing a positive tone for your message.

Tips for Writing a Memorable Greeting

When it comes to crafting a memorable greeting in a letter, it’s important to add personal touches that make the recipient feel special. One way to accomplish this is by including specific details or anecdotes that show you know the person well.

Another effective technique is to use storytelling to engage the reader and capture their attention. By sharing a brief story or anecdote related to the content of your letter, you can create an emotional connection with the reader and make your message more memorable.

Ultimately, the goal of any letter opening is to make a good first impression. This can often be achieved by using a combination of personal touches and creative writing techniques. So take your time and create a greeting that truly reflects your professionalism and personality.

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sample application letter greetings

Cover Letter Greeting: 20 Examples

What is a cover letter greeting.

A cover letter greeting is the opening line that addresses the hiring manager or recruiter who is reviewing your application. It is usually the first thing they read and sets the tone for the rest of your cover letter. A cover letter greeting should be professional, respectful, and tailored to the specific company and job you are applying for.

A strong cover letter greeting is important because it can make a lasting impression on the hiring manager or recruiter. It shows that you have done your research on the company and are genuinely interested in the job. A strong cover letter greeting can also help you stand out from the competition and increase your chances of getting an interview. It sets the tone for the rest of your cover letter and can make a positive first impression that can carry throughout the entire application process.

Why a Strong Cover Letter Greeting Matters

A strong cover letter greeting matters for several reasons.

First, it helps you stand out from the competition. When hiring managers or recruiters are reviewing hundreds of applications, a personalized and well-written greeting can catch their attention and make them more interested in reading the rest of your cover letter.

Second, a strong cover letter greeting shows interest and research in the company. It demonstrates that you have taken the time to learn about the company and the job you are applying for, and that you are genuinely interested in working there. This can make a positive impression and increase your chances of getting an interview.

Finally, a strong cover letter greeting sets a positive tone for the rest of the cover letter. It can make the hiring manager or recruiter more receptive to the information you are presenting and create a positive impression of you as a candidate.

Overall, a strong cover letter greeting is an important part of your application that can make a big difference in your job search.

Tips for Writing a Strong Cover Letter Greeting

When it comes to writing a cover letter greeting, there are a few tips to keep in mind to ensure that you make a great first impression. Here are some tips for writing a strong cover letter greeting:

Use the hiring manager's name if possible

If you have access to the name of the hiring manager, it's always best to use it. This shows that you've done your research and taken the time to personalize your cover letter. It also helps to create a connection between you and the hiring manager right from the start.

Use a general salutation if you don't know the name

If you don't know the name of the hiring manager, it's still important to address your cover letter to someone specific. In this case, you can use a general salutation such as "Dear Hiring Manager" or "Dear Recruiter." Avoid using generic greetings like "To Whom It May Concern" as they can come across as impersonal and lazy.

Be professional and respectful

No matter who you're addressing in your cover letter greeting, it's important to be professional and respectful. This means using appropriate titles and avoiding informal language or slang. Your cover letter is a representation of you and your professionalism, so make sure that your greeting reflects that.

Keep it short and to the point

Your cover letter greeting should be brief and to the point. It's important to grab the reader's attention right away, but you don't want to take up too much space or waste their time. Aim for a greeting that is no more than one or two sentences long.

20 Cover Letter Greeting Examples

When addressing the hiring manager directly, using their name can make a great impression. It shows that you took the time to research and personalize your cover letter. Here are some examples:

  • Greeting: Dear [Hiring Manager's Name],
  • Strengths: This greeting is tailored to the specific recipient, which is always a good idea. It also uses the hiring manager's name, which shows respect.
  • Weaknesses: This greeting is a bit formal, which may not be appropriate for all companies.
  • Greeting: Dear [Company Name] Recruiter,
  • Strengths: This greeting is general, but it's still professional and respectful. It's also a good idea to use the company name in the greeting, as this shows that you've done your research.
  • Weaknesses: This greeting doesn't use the hiring manager's name, which could be seen as a missed opportunity.
  • Greeting: Dear [Job Title] Hiring Manager,
  • Strengths: This greeting is specific to the job you're applying for, which is a good way to show that you're interested in the position. It also uses the hiring manager's title, which shows respect.
  • Greeting: Dear [Department Name] Team,
  • Strengths: This greeting is general, but it's still professional and respectful. It's also a good idea to use the department name in the greeting, as this shows that you're familiar with the company's structure.
  • Weaknesses: This greeting doesn't use the hiring manager's name or title, which could be seen as a missed opportunity.
  • Greeting: Hello [Hiring Manager's Name],
  • Strengths: This greeting is informal, but it's still professional and respectful. It's also a good way to show that you're friendly and approachable.
  • Weaknesses: This greeting may not be appropriate for all companies, especially those that are more formal.
  • Greeting: Good morning [Hiring Manager's Name],
  • Strengths: This greeting is informal, but it's still professional and respectful. It's also a good way to show that you're aware of the time of day.
  • Greeting: Nice to meet you, [Hiring Manager's Name],
  • Strengths: This greeting is informal, but it's still professional and respectful. It's also a good way to show that you're excited about the opportunity.
  • Greeting: Greetings [Hiring Manager's Name],
  • Greeting: Hi [Hiring Manager's Name],
  • Greeting: Hi there, [Hiring Manager's Name],
  • Greeting: Howdy [Hiring Manager's Name],
  • Weaknesses: This greeting may not be appropriate for all companies, especially those that are more formal. The greeting should be clear, concise, and polite. It should also be tailored to the specific recipient. If you know the name of the hiring manager, use it. If you don't, you can use a general salutation, such as "Dear Hiring Manager" or "Dear [Company Name] Recruiter."
  • Greeting: It's a pleasure to meet you, [Hiring Manager's Name],
  • Greeting: To Whom It May Concern,
  • Strengths: This greeting is general, but it's still professional and respectful. It's also a good way to show that you're not sure who the hiring manager is.
  • Greeting: Dear Sir or Madam,
  • Weaknesses: This greeting is a bit outdated and may not be appropriate for all companies.
  • Greeting: Gentlemen,
  • Strengths: This greeting is traditional and respectful. It's also a good way to show that you're addressing a group of men.
  • Weaknesses: This greeting is outdated and may not be appropriate for all companies.
  • Greeting: Ladies,
  • Strengths: This greeting is traditional and respectful. It's also a good way to show that you're addressing a group of women.
  • Greeting: Dear Hiring Team,
  • Strengths: This greeting is general, but it's still professional and respectful. It's also a good way to show that you're addressing the entire hiring team.
  • Greeting: Dear [Hiring Manager's Title],
  • Strengths: This greeting is specific to the hiring manager's title, which shows respect. It's also a good way to show that you've done your research.
  • Greeting: Dear [Hiring Manager's First Name],
  • Strengths: This greeting is specific to the hiring manager's first name, which shows familiarity. It's also a good way to show that you've done your research.
  • Greeting: Dear [Hiring Manager's First Name][hiring manager's last name],
  • Strengths: This greeting is specific to the hiring manager's first and last name, which shows familiarity. It's also a good way to show that you've done your research.

A strong cover letter greeting can make a big difference in getting noticed by potential employers. By using the tips outlined in this article, you can create a greeting that shows your interest and sets a positive tone for the rest of your cover letter. Remember to be professional, respectful, and keep it concise. Take the time to research the company and hiring manager to address them by name when possible. By following these tips, you can improve your chances of standing out and landing your dream job.

How to Start a Letter (With Professional Greeting Examples)

Melissa Ling / The Balance

  • Letters & Emails
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  • Job Listings
  • Job Interviews
  • Cover Letters
  • Career Advice
  • Work-From-Home Jobs
  • Internships

Options for Starting a Letter

  • Examples of Professional Greetings

Try to Find a Contact Person

  • Greetings to Use When You Don't Have a Contact Person

Greetings to Avoid Using

Tips for writing and sending a letter.

What's the best way to start a letter? When writing a letter for professional purposes, an appropriate greeting is essential. Your greeting sets the tone for your letter or email, and is an indicator of your written communication skills.

Review information on options for starting a letter, including professional and personal greetings, examples of the best salutations, and what to do when you don't have a contact person.

When deciding  which salutation to use , you should consider whether, and how well, you know the person you're writing to. The answer will determine how you start your letter. It's important to use a formal and professional greeting when you don't know your letter or email recipient well.

Personal Greetings

When to use a person's first name: If you are writing to someone in a professional capacity that you have known personally for many years, it is appropriate to use only their first name.

Professional Greetings

When to use a professional greeting: If you don't know the person well, it is best to use  Mr., Ms., or Dr.  as an  appropriate business letter salutation . When you don't know the recipient's gender, you can use their first and last name. If you have any doubts about which greeting you should use, err on the side of caution and use the more formal style of address.

Use a Formal Salutation

Keep it formal: Try to avoid the temptation to begin your professional letter with informal salutations like "Hello," "Greetings," "Hi There," or "Good Morning" if you don't know the name of your contact person.

While those informal greetings are fine for casual emails to friends or even for more formal emails you might send to groups of people, in a professional letter you'll need to use a personal salutation with either a first and/or last name ("Dear Mr. Doe") or a job title ("Dear Hiring Manager").

Always be sure to double-check the spelling of the recipient's name. Otherwise, you'll be making a poor impression from the start of your letter.

Punctuation

Also remember to include the period after "Mr." and "Ms." and follow your salutation with a colon or comma (e.g., "Dear Ms. Doe:" or "Dear Jamie Chen,").

Examples of Professional Letter Greetings

These greetings are all suitable for professional communications.

When you know the person well:

When you know the person's name:

  • Dear Mr./Ms. Lastname; e.g., Dear Mr. Dolan or Dear Ms. Butler
  • Dear Mr./Ms. Firstname Lastname; e.g., Dear Mr. Martin Haynes or Dear Ms. Melissa Tandor
  • Dear Firstname Lastname; e.g., Dear Michael Cairns

When you don't know the person's gender: When you have a name but are unsure of the gender of the person you are writing to, it is acceptable to leave out the honorific, and use the first and last names alone. For example:

  • Dear Robin Miller
  • Dear Jamieson Cavanaugh

If at all possible, use a contact name when you write. This makes your letter more personal, and it creates an immediate relationship with the reader. If you don't have a contact name, do some research to find out the  right person to address your letter to .

It doesn't take much extra time to make an attempt to find a name, and the sentiment it conveys is worth it. It's worth a try, even if you aren't successful.

Sometimes the name will be on the company website, or you may be able to find the right person on LinkedIn. Perhaps one of your colleagues or contacts knows who the appropriate person might be. You can also call the office of the unknown person you are writing to and ask the receptionist for the name by explaining your reason for calling.

For example:  "I am applying for a job with your company. Can you please tell me the name of your Hiring Manager so that I know to whom I should address my cover letter?"

Greetings to Use When You Don't Have a Contact Person

Sometimes, despite your best efforts, you just can't find a name to address your letter to. In that case, you have a variety of choices, all of which are professional and appropriate.

The more information you have about where you are sending the letter, the better. (For example, the human resources department of the company, or the manager of the department related to your inquiry.) This way, you can make a more targeted choice when selecting your greeting.

If you don't have a contact person, there are a variety of options to choose from:

  • Dear Hiring Manager
  • Dear Human Resources Manager
  • Dear Recruiting Team
  • Dear [Company Name] Recruiter; e.g., Dear ABC Company Recruiter
  • Dear [Department Name] Recruiter; e.g., Dear IT Support Recruiter
  • Dear [Department Name] Team; e.g., Dear Product Recruiter
  • Dear Sir or Madam (this is outdated, so avoid if possible)
  • To Whom It May Concern (use if you have no other workable options)

The following greetings aren't appropriate for formal letters or email messages:

  • Good Morning or Afternoon (you don't know when they'll receive the letter or email message)

Start your letter with an appropriate greeting, as listed above.

First Paragraph

After your greeting, begin your first paragraph, which is usually an introduction that lets the reader know who you are and what you are writing about. If you have a mutual acquaintance who referred you to the reader, you should mention them at this time.

Body of Letter

The body of your letter normally consists of a paragraph or two of text. Here, you can elaborate on the theme of your letter and provide supporting details for the subject.

You'll want to keep it concise and pertinent to the person and the topic.

Be thorough but don't repeat yourself or go on and on about unimportant details.

Next, you'll need to sum up your letter. Your summary should include a thank you to the person for his or her time and consideration. If you plan to follow up later, you can also provide the details of when and how you will contact him or her.

Closing Options

Finish your  professional letter with a closing , such as "Sincerely" or "Regards." If you plan on sending the letter by postal service, your signature should be followed by your typed name.

If you're sending an email, your typed name should be followed by your contact information, which you can type in manually or have it done automatically for you. Here's  how to set up an automatic email signature .

Key Takeaways

  • Choose a formal greeting. When you don't know the person you're writing to well, don't use a casual greeting.
  • Try to find a contact person. If you can't find a contact person, it's fine to use a generic greeting.
  • Proofread your letter or email. When you're sending professional correspondence, it's important to carefully proofread your document before you send it.
  • How to Address a Business or Professional Letter
  • Business Letter Salutation Examples
  • Sample Professional Letter Formats
  • How to Introduce Yourself in an Email (With Examples)
  • Email Etiquette Tips for Job Seekers
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  • Job Interview Thank-You Letter Template
  • Types of Professional Business Letters
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  • Sample Absence Excuse Letters and Emails for Work
  • Formal Letter Closing and Signature Examples
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How to Write a Job Application Letter (With Examples)

sample application letter greetings

What Is a Job Application Letter?

Tips for writing a job application letter, how to get started.

  • Writing Guidelines
  • What to Include in Each Section

Simple Formatting Using a Template

Tips for writing an effective letter, sample job application letter, sending an email application, review more letter examples.

Do you need to write a letter to apply for a job? Most of the time, the answer is yes. Even when employers don’t require a job application letter , writing one will help you highlight your skills and achievements and get the hiring manager’s attention. The only time not to send one is when the job listing says not to do so. It can help, and it definitely won't hurt to include an application letter with your resume.

A job application letter, also known as a cover letter , should be sent or uploaded with your resume when applying for jobs. While your resume offers a history of your work experience and an outline of your skills and accomplishments, the job application letter you send to an employer explains why you are qualified for the position and should be selected for an interview.

Writing this letter can seem like a challenging task. However, if you take it one step at a time, you'll soon be an expert at writing application letters to send with your resume.

Melissa Ling / The Balance

Before you begin writing your job application letter, do some groundwork. Consider what information you want to include, and keep in mind that space is limited.

Remember, this letter is making a case for your candidacy for the position. But you should do more than just regurgitate your resume. Instead, highlight your most relevant skills, experiences, and abilities.

Analyze the Job Posting

To include the most convincing, relevant details in your letter, you'll need to know what the employer wants.

The biggest clues are within the job advertisement, so spend some time decoding the job listing . Next, match your qualifications with the employer's wants and needs.

Include Your Most Relevant Qualifications

Make a list of your relevant experience and skills. For instance, if the job ad calls for a strong leader, think of examples of when you've successfully led a team. Once you've jotted down some notes and have a sense of what you want to highlight in your letter, you're ready to start writing.

Writing Guidelines for Job Application Letters

Writing a job application letter is very different from a quick email to a friend or a thank-you note to a relative. Hiring managers and potential interviewers have certain expectations when it comes to the letter's presentation and appearance, from length (no more than a page) and font size to style and letter spacing . Keep these general guidelines in mind, but always stick to any explicit instructions in the job listing or application portal.

Length: A letter of application should be no more than one page long. Three to four paragraphs are typical.

Format and Page Margins: A letter of application should be single-spaced with a space between each paragraph. Use 1-inch margins and align your text to the left, which is the standard alignment for most documents.

Font: Use a traditional font such as Times New Roman, Arial, or Calibri. The font size should be between 10 and 12 points.

What to Include in Each Section of the Letter

There are also set rules for the sections included in the letter, from salutation to sign-off, and how the letter is organized. Here's a quick overview of the main sections included in a job application letter:

Heading: A job application letter should begin with both your and the employer's contact information (name, address, phone number, email), followed by the date. If this is an email rather than an actual letter, include your contact information at the end of the letter, after your signature.

  •   Header Examples

Salutation: This is your polite greeting. The most common salutation is "Dear Mr./Ms." followed by the person's last name. Find out more about appropriate cover letter salutations , including what to do if you don't know the person's name or are unsure of a contact's gender.

Body of the letter: Think of this section as having three distinct parts.

In the first paragraph , you'll want to mention the job you are applying for and where you saw the job listing.

The next paragraph(s) are the most important part of your letter. Remember how you gathered information about what the employer was seeking, and how you could meet their needs? This is where you'll share those relevant details on your experience and accomplishments.

The third and last part of the body of the letter will be your thank you to the employer; you can also offer follow-up information.

Complimentary Close: Sign off your email or letter with a polite close, such as "Best," or "Sincerely," followed by your name.

  • Closing Examples

Signature: When you're sending or uploading a printed letter, end with your handwritten signature, followed by your typed name. If this is an email, simply include your typed name, followed by your contact information.

  • Signature Examples

Overwhelmed by all these formatting and organization requirements? One way to make the process of writing a job application easier is to use a template to create your own personalized letters. Having a template can help save you time if you are sending a lot of application letters.

Be sure that each letter you send is personalized to the company and position; do not send the same letter to different companies.

  • Always write one. Unless a job posting explicitly says not to send a letter of application or cover letter, you should always send one. Even if the company does not request a letter of application, it never hurts to include one. If they do ask you to send a letter, make sure to follow the directions exactly (for example, they might ask you to send the letter as an email attachment or type it directly into their online application system).
  • Use business letter format. Use a formal business letter format when writing your letter. Include your contact information at the top, the date, and the employer’s contact information. Be sure to provide a salutation at the beginning and your signature at the end.
  • Sell yourself. Throughout the letter, focus on how you would benefit the company. Provide specific examples of times when you demonstrated skills or abilities that would be useful for the job, especially those listed in the job posting or description. If possible, include examples of times when you added value to a company.

Numerical values offer concrete evidence of your skills and accomplishments.

  • Use keywords. Reread the job listing, taking note of any keywords (such as skills or abilities that are emphasized in the listing). Try to include some of those words in your cover letter. This will help the employer see that you are a strong fit for the job.
  • Keep it brief. Keep your letter under a page long, with no more than about four paragraphs. An employer is more likely to read a concise letter.
  • Proofread and edit. Employers are likely to overlook an application with a lot of errors. Read through your cover letter, and if possible, ask a friend or career counselor to review the letter. Proofread for any grammar or spelling errors.

This is a job application letter sample.  Download the letter template (compatible with Google Docs or Word Online) or read the example below.

Sample Job Application Letter (Text Version)

Elizabeth Johnson 12 Jones Street Portland, Maine 04101 555-555-5555 elizabethjohnson@emailaddress.com

August 11, 2024

Mark Smith Human Resources Manager Veggies to Go 238 Main Street Portland, Maine 04101

Dear Mr. Smith,

I was so excited when my former coworker, Jay Lopez, told me about your opening for an administrative assistant in your Portland offices. A long-time Veggies to Go customer and an experienced admin, I would love to help the company achieve its mission of making healthy produce as available as takeout.

I’ve worked for small companies for my entire career, and I relish the opportunity to wear many hats and work with the team to succeed. In my latest role as an administrative assistant at Beauty Corp, I saved my employer thousands of dollars in temp workers by implementing a self-scheduling system for the customer service reps that cut down on canceled shifts. I also learned web design and timesheet coding, and I perfected my Excel skills. 

I’ve attached my resume for your consideration and hope to speak with you soon about your needs for the role.

Best Regards,

Elizabeth Johnson (signature hard copy letter)

Elizabeth Johnson

When you are sending your letter via email include the reason you are writing in the subject line of your message:

Subject Line Example

Subject: Elizabeth Johnson – Administrative Assistant Position

List your contact information in your signature, rather than in the body of the letter:

Email Signature Example

Elizabeth Johnson 555-555-5555 email@emailaddress.com

Review more examples of professionally written cover letters for a variety of circumstances, occupations, and job types.

CareerOneStop. " How Do I Write a Cover Letter? "

University of Maryland Global Campus. " Cover Letters ."

How to Start a Cover Letter - 4 Tips for the Perfect Opening

Background Image

Here you are, looking at a blank document that’s supposed to be your cover letter.

You have a general idea of what your cover letter is supposed to be about, but you’re having trouble writing those first few sentences.

We get you! Whether you’re writing your resume, an article, research paper, or a cover letter, getting started is sometimes the hardest part.

Lucky for you, though, there is a very straightforward way to get started with your cover letter, and in this article, we’re going to teach you how to do that!

Read on to learn how to effectively get started with your cover letter! 

  • What should your cover letter opening contain
  • What to include in your contact information
  • How to start a cover letter greeting
  • How to write an attention-grabbing opening paragraph
  • 6 Examples of how to start your cover letter

What Should Your Cover Letter Opening Contain

To successfully get started with writing your cover letter, you should include these 3 main elements:

  • The header with contact information. Includes your & the recipient’s contact information.
  • The greeting to the manager. This is where you address the cover letter by greeting the hiring manager, department, or company.
  • An attention-grabbing opening paragraph. The opening paragraph of your cover letter is your chance to grab the recruiters’ attention and get them to read the rest of your cover letter.

Below, we’ll teach you how to do each of them in the right way.

If you’re applying for an entry-level job and wondering what’s the best way to write your cover letter, head over to our article on entry-level cover letters . 

What to Include in Your Contact Information 

As we mentioned, the first thing to add to your cover letter opening is your contact information. 

The header’s essential information include the following: 

  • Full name and professional title (if applicable)
  • Phone number
  • Email (a professional email, that is)

In some cases, you can also add the following: 

  • Social media profiles. By this, we mean profiles that are relevant to the position. This includes websites like LinkedIn , GitHub (for developers), or Medium (for writers).
  • Personal website. If you have a personal website you’ve created for your industry (i.e. you’re a writer with a blog), then make sure to include the link to your website on your cover letter.

After you’ve added your information, you should add the date and continue with the recipient’s name and address. So:

  • Manager’s name
  • Manager’s job title
  • Company’s name
  • Company’s street address

Once you’ve done this, here’s what your cover letter will look like:

how to start a cover letter

And just like the essential DOs, there are also some things you should NOT include in your cover letter header: 

  • Unprofessional email. It’s going to be difficult for a hiring manager to take you seriously if your email address is something you coined when you were still a teenager (i.e. [email protected] ). 

How to Start a Cover Letter Greeting

After you’ve properly listed your contact information, it’s time to start writing your cover letter. 

The first thing this includes is addressing the cover letter to the hiring manager. 

Yeap, that’s right! And by greeting the hiring manager, department, or company, we don’t mean using the old-fashioned “Dear Sir/Madam,” or “To whom it may concern.”

Instead, you want to show your future employer that you’ve done your fair share of research about the job/company and that you’re not just using one cover letter template to apply for ten jobs. After all, one of the most common mistakes job seekers do (84% of them!) is not finding the hiring manager’s name and personalizing the application.

So, make sure to address the hiring manager that’s going to review your manager directly. 

Now, there are a few ways you can do that. 

The simplest - and most obvious - option is to look up the head of the department you’re applying to on LinkedIn. 

Let’s assume that you’re applying as a Communications Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Officer. 

After a quick LinkedIn lookup, you can probably find out who that person is (that’s me!). 

linkedin-search-example

And just like that, you have your hiring manager! Piece of cake!

Not a fan of LinkedIn? You can also check the company’s website and look for the “Team” or " About Us " page.

If none of these work, consider using one of the following greetings when you’re addressing the hiring manager: 

  • Dear [Department] Hiring Manager,
  • Dear Hiring Manager, 
  • Dear [Department] Team,
  • Dear Director of [Department],
  • Dear [Company Name] Hiring Team

How you conclude your cover letter is just as important as how you start it. To learn how to ace yours, head over to our guide on how to end a cover letter . 

job search masterclass novoresume

How to Write an Attention-Grabbing Opening Paragraph

The last, but the most important, part of your cover letter opening is your opening paragraph. 

You want your opening paragraph to be engaging and attention-grabbing to ensure that the hiring manager will continue reading the cover letter.

After all, recruiters receive hundreds of applications daily. Obviously, they can’t spend all their working hours reading cover letters, so, instead, they simply skim your cover letter in a handful of seconds, and if it catches their attention, they re-read it more thoroughly.

And the part of the cover letter that helps catch their attention is usually the opening paragraph! 

Compare these 2 cover letter openers and judge for yourself which one you’d rather read:

Dear Mr. Brown,

My name is Anna and I’d like to help your company exceed its sales target as a Sales Manager. My 5-year experience as a Sales Representative at XYZ Inc. has given me substantial skills in sales. During my last year working there, we beat KPIs by around 50%. I believe that my strong track record in sales makes me the perfect candidate for the position. 

Hello, my name is Mary and I am interested in working as a Sales Manager for your company. I have 6 years of experience working as a Sales Manager for Company X, so I think I’m a good fit for the position. 

While there’s nothing inherently wrong with the first example, it’s not all that imaginative. Chances are, every other applicant is going to use a similar opening statement.

The second example, on the other hand, is more customized and personal, helping the recruiter understand why Anna is a good candidate for the role.

In this section we’ll give you all the tips & tricks you need to ace your cover letter introduction:

Tip #1. Show Passion and Commitment

Showing the hiring manager that you’re passionate about the job will instantly boost your chances of getting hired. It’s not a secret that committed employees are more engaged and, therefore, more productive.

After all, research shows that engaged employees are 17% more productive than their peers.  

So, it’s only logical that the hiring manager will greatly appreciate a candidate who shows commitment and enthusiasm. 

As such, these are both qualities that you want to showcase right from the start of your cover letter. Here’s an example of how you can do that:

I have been immersed with human rights since I specialized in Conflict Resolution and started working with Amnesty International. During my 5 years of experience in the field, however, I haven’t seen any organization do the work that you’ve accomplished with human rights. Your dedication makes me want to work for your organization and put my skills to use for the work you do. 

Tip #2. Mention a Mutual Contact (if Applicable)

If someone referred you to the position, the opening paragraph of your cover letter is a great place to mention that. 

Referrals are key to securing an interview, but at the same time they’re not something you can mention on your resume, so take the opportunity to let the recruiter know at the start of your cover letter. 

The idea is that if someone the hiring manager knows recommended you for the position, your skills and qualifications immediately become more credible.

I was excited to learn about this job opportunity from John Doe, who has worked at your firm for five years. John and I worked on an architectural project together for over one year and he thought I’d be a good fit for the role at Company X. 

Tip #3. Prove You Have Researched The Company 

A generic cover letter will not give you many points in the eyes of your potential employers. 

The recruiter reading your cover letter wants to know that you’re excited to be applying for that particular company , and you’re not just applying to dozens of jobs randomly, hoping that one will stick. 

As such, it’s very important to do some research about the company you’re applying for, and in the cover letter, mention why you’re a good culture fit. 

I have always admired the work that your organization does with vulnerable communities. I have always been passionate about social justice and I think the mechanisms you have in place to empower those in need are really making an impact. I believe my previous experience as a social worker could bring value to your mission.

Tip #4. Lead With An Achievement

There’s no better way to grab attention than to lead with an achievement. It immediately gives you credibility and makes the hiring manager curious to read more about you. 

To make sure your achievements stand out, though, do this:

  • Whenever possible, make your achievements as quantifiable as possible. “Improved sales by 20% in 2 months” is more impressive than “improve sales.”
  • Show how your past achievement is relevant or can add value to your current position. 

As a Public Relations representative for Company XYZ, I worked with the press to improve its reputation and public image. This translated into a 40% increase in customer satisfaction and better public reception of the company’s values and identity. I am eager to yield the same results as the Head of Communications in your organization. 

Tip #5. Start With a Powerful Belief

A short and impactful belief statement that represents your work ethic and professional values is another great way to attract the recruiter’s attention. Obviously, you get bonus points if said belief statement aligns with the company’s goals and objectives. 

However, don’t just copy-paste the company’s mission statement to make a good impression. Rather, use your own words and beliefs to sound more genuine and original.

As a teacher, I believe every child should have access to quality education early on. This is the only way to ensure future generations’ equity and the best chance we have at improving our society. I admire your institution’s commitment to enabling quality education in the most remote areas of our country and I’d be honored to contribute to those efforts by becoming a teacher here. 

Tip #6. Be Direct  

Oftentimes, beating around the bush gets you nowhere. So, a great strategy to follow when you start writing your cover letter is to just be direct about the position you’re applying for and the reasons you believe make you the perfect fit for the job. 

There’s another upside to this. Recruiters receive hundreds of applications daily - sometimes, even for different positions within the same department - so it helps them to know what position you’re applying for early on, as well as what exact qualifications make you the perfect fit for the job. 

I’d like to officially apply for the marketing manager position at Company X. Over the past 7 years, I’ve worked with 6 clients, helping them drive more than $2,000,000 worth of sales. I am confident that my marketing skills and proven sales results make me a perfect match for the position. 

Match your cover letter with your resume to make a better impression on the recruiter and reinforce your personal brand !

matching resume and cover letter

Key Takeaways 

And that’s a wrap! 

Hopefully, you’re now more confident about how you can start your cover letter!

Now, let’s do a small recap of the most important points we covered in the article:

  • Your cover letter opening should contain a header with contact information, a greeting to the hiring manager, and an attention-grabbing opening paragraph.
  • Your header should include your contact information, such as your name, phone number, and professional email, the date, as well as the contact information of the recipient.
  • You should try to find the hiring manager’s full name in order to greet them. If you can’t find their name or title anywhere, then you should greet them using Dear Hiring Manager , Dear [Department] Team , or something similar.
  • The opening paragraph of your cover letter should grab the hiring manager’s attention and make them want to read your cover letter. Some tips to write an attention-grabbing opening paragraph include being direct, starting with a strong belief statement, or leading with a relevant achievement.

Related Readings 

  • How to Write a Cover Letter in 2024
  • Cover Letter Tips 
  • Cover Letter Mistakes
  • Do I Need a Cover Letter?

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Cover Letter Guide, Steps 2–4: Header, Greeting, & Introduction

  • Start With A Header
  • Include A Greeting
  • Write A Memorable Introduction

You’re a shining star in your field, and you’ve found the perfect job listing. How do you make a great first impression with the company you’d like to work for? Well, let’s address the basics first: there’s one person you’ve got to impress right away. That’s right—whether that person is a hiring manager or your future supervisor—you’re got to impress that first person who reviews your cover letter and forms an impression of you as an applicant.

So how do you start that letter the right way and get their attention?  This article (Steps 2–4) in our comprehensive cover letter series will help you format and write the key elements of an introduction to your cover letter. You’ll move on to steps 5–7 to write the rest of the letter.

Start at the beginning by clicking here for “Your Guide To Writing A Good Cover Letter: Overview” or choose the step you need below.

Step 1. Format Your Cover Letter

✅  Step 2–4. Open The Cover Letter With A Proper Header, Greeting, And Memorable Introduction

Step 5–7. Explain You’re Fit For The Job, Add A Call To Action, And End With The Right Sign-off

Step 8–9. Edit And Share Your Cover Letter

We’ve provided a sample cover letter you can use to follow along in this series and create your own. Click on the image below to expand it.

sample application letter greetings

2. Start the cover letter with a header

What to include in the header.

The first part of your cover letter is the header . Traditionally, a header would be formatted similarly to the heading of any formal letter. These days, it is more common to find a header that is the same or similar to the section that lists the name and contact details on your resume. Whether you use a traditional heading or a more contemporary header will depend on the job to which you are applying. Either way, your header should include:

  • Your contact details
  • Your job title (if applicable)
  • The name of the hiring manager
  • The contact details of the hiring manager

Examples of headers

Here is the traditional format for the header of a cover letter. We will cover alternatives to this traditional format in a little bit.

May 1, 2021

Emma A. Plicant English Tutor 1234 Road Way Anywhere, USA 12345 (123) 456-7890 [email protected]

Anna Smith Hiring Manager Tutoring Company 2345 Business Park Elsewhere, USA 12346

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Step 3. Include a proper greeting

A cover letter is a kind of formal letter, meaning it needs to include a greeting similar to that of any other kind of letter or email. This greeting should begin “Dear” or “To” and end with a comma , not a period.

Who should you address your cover letter to?

Ideally, you will address your cover letter directly to the hiring manager. If the name of the hiring manager is not listed on the job posting, you will need to do a little digging to try and find it. A good place to start is the website for the company itself. (Try to find a link like “About Our Staff.”) Even if you don’t find the name of the hiring manager there, you will be able to learn more about the company’s mission, values, and practices from the website. Some workplaces even go so far as to state specifically what they are looking for in a cover letter on their website.

Other sources for the name of the hiring manager include websites like LinkedIn and Glassdoor.

Note that the job title of the person in charge of hiring for the position may not be Hiring Manager. They may have a different kind of title altogether, like Administrative Assistant or Recruiter.

If you’re unable to find the name of the hiring manager to include on the cover letter, you can simply write Hiring Manager in the header or leave the spot blank.

The question of how to properly address your cover letter also comes up when it comes to writing the greeting.

Examples of greetings

A typical greeting for a cover letter if you know the name of the hiring manager is:

Dear [Mr./Ms.] [Last Name of Hiring Manager] example: Dear Ms. Smith,

Other, more contemporary greeting forms are:

Dear [Full Name] example: Dear Anna Smith,

[Full Name] example: Anna Smith,

If you are unable to find the name of the hiring manager, you have a few options when it comes to addressing your cover letter:

Dear Hiring Manager, Dear [Company] Team, To Whom It May Concern, Dear Sir or Madam,

Addressing a cover letter with “To Whom It May Concern” or “Dear Sir or Madam” is somewhat controversial. Some counsel against it, others find that employers prefer it. If you feel uncertain about using either of these greetings, stick with the traditional “Dear Hiring Manager.”

Looking for even more options for “to whom it may concern”? Review some of them here.

Step 4. Write a memorable introduction

It can be hard to know how to start a cover letter, but once you know the formula, it is fairly straight-forward. Your introductory paragraph should be one to three sentences long and include the following information:

  • The name of the position you are applying for
  • A brief description of your experience
  • A sense of why you are interested in the position

Of all of these things, it is most important to state the name of the position—you would be amazed how many people leave this critical piece of information out.

Examples of strong introductions

Here are a couple of examples of a strong introduction for a cover letter:

  • In response to your online job notice, I am writing to apply for the position of English Tutor at Learning Company. I believe my passion for education and many years of experience supporting students as a paraprofessional would make me an ideal fit for this post.
  • As a longtime supporter of animal welfare causes, I am thrilled to have the opportunity to apply for the position of Fundraiser for Animal Welfare Nonprofit. I have over five years of experience in the nonprofit fundraising sector, raising over $200,000 annually, and I think these skills and my dedication to the issues would be an asset to your organization.

Be sure to double-check that you have correctly transcribed the job title and the name of the company!

Are you ready to highlight your professional experience? Let’s talk about how to compose the body of the cover letter!

sample application letter greetings

Ways To Say

Synonym of the day

General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Rachel Leist

Published: April 17, 2024

Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read.

cover letter templates; Business person using a cover letter template

My answer isn't very popular: "Sometimes." Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.

The truth is, you can't really predict on a case-by-case basis — and you're better safe than sorry. For the most part, having a cover letter will give you an upper hand in ways your resume doesn't.

It allows you to show off your writing skills, provide details that you couldn't fit on your resume, demonstrate your passion, and show your willingness to put in as much time and effort as possible.

→ Click here to access 5 free cover letter templates [Free Download]

If you’ve ever rolled your eyes or balked at an application that required a cover letter, this guide is for you. I’ll go over how to write a cover letter and provide cover letter templates to help you perfect your own.

General Cover Letter

An general cover letter, sometimes called an application letter, is a written document addressed to an employer by a job applicant, explaining why they're interested in and qualified for an open position. More commonly known as a cover letter, this document can come in the form of an email, MS Word document, or similar application template offered by the employer.

Seems fairly basic, right? Cover letters can hold different levels of importance to an employer depending on your industry and the job you're applying for.

49% of recruiters say sending a cover letter along with your resume boosts your chance of landing the role.

If you do plan to write a cover letter, keep in mind there are certain qualities it should have that are not included in the definition above.

sample application letter greetings

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

  • Standard Cover Letter Template
  • Entry-Level Cover Letter Template
  • Data-Driven Cover Letter Template

You're all set!

Click this link to access this resource at any time.

How to Write a General Cover Letter

Job searching can be tedious and timely, so you may find yourself applying for dozens of jobs in the process.

To make this process simpler, I find that having a general cover letter that you can easily tweak to fit different job openings is a game changer. 

Here's how to write a general cover letter so that you don't to keep writing a new one from scratch with every application. 

1. Write Your Heading 

Your heading should always include your name and contact information. For years, it was also common to include your physical address and that of the recipient, but nowadays, it may not always be necessary. 

"I used to always include my physical address and that of my employer, but I stopped after realizing it takes up so much room and just feels archaic," says HubSpot blogger Erica Santiago.

She says, "I've never gotten any mail sent to my home from prospective jobs, and I've never had to mail my application. So, I just include my city and state in my heading, especially if the job posting explicitly states the company wants some based in a specific region." 

So, should you include the company's address in your cover letter?

"This is probably odd, but I always include the company's address because I like to think it shows I did my research," Santiago says. "I've sent probably over 100 cover letters in my life, and I eventually found myself at HubSpot, so I have to be doing something right (laughs)." 

If you think physical addresses are taking up too much space in your cover letter, then consider omitting them. I'll touch on contact information again later. 

2. Greet the recipient 

Avoid "To whom it may concern" if possible. I find that greeting the recipient that way gives the impression that you didn't take the time to research who you should be addressing. 

Instead, try to look up the name of the hiring manager or recruiter. Doing so shows attention to detail and care—qualities employers love to see. 

If you can't find a name, "Dear Hiring Manager" is fine. 

3. Introduce yourself and explain your intentions.

State early on who you are, what position you are applying for, and why. Often, businesses may be hiring for multiple roles, so you want to ensure whoever is reading your cover letter knows exactly why you're reaching out. 

4. Highlight your qualifications, skills, and passion for the job.

This is where things get a little tricky. Your attached resume will also include skills and qualifications, so you may think you just need to regurgitate what's in your resume, right? Wrong. 

Obviously, some information may overlap, but your cover letter is a chance to go into more detail than you could on your resume.

For example, Let's say a potential employer is looking for a self-starter and results-driven person.

This is a great opportunity to mention when you took it upon yourself to spearhead a project that generated more revenue for your previous or current company. 

Connect your skills and qualifications to your unique accomplishments. 

Finally, show that you are passionate about the opportunity. 

"I once had an interview with a pet insurance company," Santiago says. "I worked into the cover letter my love for my two cats, how pet insurance grants me peace of mind, and how I want to help give that same peace of mind to others via the job position."

She explains, "Cover letters are a chance to show your personality, your sense of humor, your motivations, and your passions. All these things can make you stand out from other other applicants."

5. Leave space for customization. 

Your general cover letter should be designed so that you can easily update it to appeal to whatever opportunity you're applying to.

So, leave a blank space for the hiring manager or company's name, and format it so you can add or remove skills and qualifications as needed.

6. End with a  "thank you" and mention how to contact you.

Santiago says she always includes a variation of the following sentence at the end of her cover letters:

"I would love to discuss this opportunity more via an interview. I can be reached via email, LinkedIn, and phone at XXX-XXX-XXXX."

She explains, "I always hyperlink my email and LinkedIn profiles, along with having them spelled out somewhere in the heading."

General Cover Letter Example

general cover letter example; perfect cover letter for any job

Notice the company's address is included but not the applicants and that there are blank spaces for the writer to change information such as the recipient, positions, and skills. 

My only critique of this example is that it could use more personality and a punchier hook (more on hooks later).

What to Include in a Cover Letter

So, what should you include? I covered a bit of this already, but I want to dive a little deeper.

Don't worry, I'll let the 11 templates below this list do most of the talking. No matter which one you download, pay attention to the following elements — all of which should shine through in the letter you send to your future manager.

Fill out this form to access your templates.

1. contact information.

Cover letters shouldn't just carry your contact information but also that of the company to which you're applying. Contact info includes your phone number, email address, and any social media accounts you're willing to share and receive connections to.

As I said earlier, home addresses aren't always required, but they can be a helpful reassurance to the employer that you already live nearby and would have no trouble coming into the office.

Avoid offering phone numbers, email addresses, or actual addresses that belong to your current employer.

Using your personal Gmail address over your work email, for example, ensures your correspondence with recruiters remains separate from all of your current work communication.

2. A Personal Address Line

For as often as you see "to whom it may concern" at the top of cover letters today, do your best to avoid writing this exhausted line.

Address lines that specify a person or company grab your reader's attention much more quickly, and show the employer that you've taken the time to tailor your application letter to them.

Don't have the name of the hiring manager? "Employers at [company name]" will do just fine.

A "hook" is a clever introduction that "hooks" your reader into wanting to learn more. Think about yourself as a job candidate — what makes you unique?

What about your career might a recruiter be intrigued by that you can package into an interesting first sentence?

4. Why You're Qualified

Again, today's best applications describe why this experience qualifies the applicant for the job they're applying for.

For example, don't just state that you spent three years writing for a company blog. Explain that this type of work lends itself to managing your new potential employer's content calendar every week.

5. General Knowledge of the Business

Grammatical errors could mean your application is thrown in the trash, but that's not the only thing that could get your letter tossed aside.

Using a generic "one-size-fits-all" cover letter — especially if you forget to change the name of the company — will also hurt your chances of landing an interview.

So, if you take the time to write a cover letter, take the time to comment on the business itself. Why are you applying to this company? What about their business stuck out to you as a professional?

Now, let's take a look at an example cover letter , what makes it effective, along with 11 templates you can download or draw inspiration from.

 Cover Letter Example

Cover letter example.

Image Source

The example above illustrates how to write a marketing cover letter using the elements I listed.

Besides the contact information and the address line, the first few paragraphs explain why the candidate is qualified for the position. This example uses specific data to show why they would be a good fit.

Additionally, in the second to last paragraph, the candidate discusses why they're interested in the specific company, demonstrating general knowledge of the business.

By combining all the elements to a cover letter, this is a great example to use for inspiration.

Featured Resource: 5 Professional Cover Letter Templates

Cover Letter Templates

14 Free Cover Letter Templates for Your Next Job Application

Template 1: basic.

Basic cover letter template with 7 qualities to learn from.

The example above is a basic (but great) cover letter. The numbered sections are explained in more detail below.

The level of formality your header has will depend on the company to which you apply. If you're applying to a formal business, it's important to use a formal header to open your cover letter, like in the sample above.

Put your address, the date, and the company's address. But if you're applying to a company that isn't as formal, you don't need to include yours and the company's addresses. You can still include the date, though.

2. Greeting

Using "To Whom It May Concern" is okay, but you may want to take the time to research the name of the recruiter or hiring manager online.

If you do your research and aren't confident you found the right name, then you should definitely use the generic greeting — but if you are sure, then it shows you put in the effort to find their name and it will catch the recruiter's eye.

If you have the recruiter's name, do you greet them by their full name, or by their courtesy title (i.e. Mr., Ms., or Mrs.)? Similar to the header, it depends on the company's level of formality.

If you're applying to a corporate business, you may want to consider using "Mr. Snaper" instead of "Jon Snaper." If you're applying to a start-up or a business with a more casual culture, you can use "Jon Snaper," as shown in the example.

3. Introduction

Your opening paragraph should, in 1-3 sentences, state why you're excited to apply and what makes you the perfect candidate. Get right to the point, and don't worry about explaining where you found the posting or who you know at the company.

This isn't a place to go into detail about why you're a great candidate — that's for the second paragraph. Here, simply list a few key reasons in one sentence to set up the rest of your letter.

Keep in mind that the recruiter may cross-reference your cover letter with your resume, so make sure the two sync up.

4. Paragraph 2: Why You're a Great Fit for the Job

Next, sell yourself and your experience by choosing one or two concrete examples that show why you're a great fit for the position. What did you do at a previous company that gave you relevant experience?

Which projects have you worked on that would benefit the new company? How will your prior experience help this company grow? Stay humble in your explanation of credentials while still showing that you would be an asset to the team.

Use this paragraph to show you're genuinely excited and interested in the position.

5. Third Paragraph: Why the Company Is a Great Fit for You

While it's certainly important you're a good fit for the job, it's also important that the company is a good fit for you.

"A cover letter typically describes why you're great for a company — but how will you benefit from getting hired?" asks former HubSpot Team Development Manager Emily MacIntyre . "We want to know why our company appeals to you, and how it will be a mutually beneficial working relationship."

In the third paragraph, show you're serious about growing and developing your career at this new company. What impresses and excites you about the company?

Is there something that you feel strongly about that aligns with the company's goals? For example, the candidate in the sample letter used this space to show his personal commitment to environmental causes aligns with the company's green initiatives.

6. Strong Closer and Signature

Don't get lazy in the final few sentences of your cover letter — it's important to finish strong.

Be straightforward about your interest and enthusiasm about the new position, and tell them you're available to talk about the opportunity at any time. Be sure to include your phone number and email address.

At this point, the ball is (rightly) in the recruiter's court to decide how to follow up.

Last but certainly not least, thank them for their time and consideration. Use a formal sign-off like "Best," "All the best," or "Sincerely," and finish by typing out your full name. You don't need to sign it with a pen.

Template 2: Data-Driven Marketing Cover Letter

Get it here..

Data-driven marketing cover letter template

When applying to a data-driven position, it might be tempting to inject your cover letter with, well, the data to describe what you've done for other employers.

But in an application letter — particularly for the marketing industry — how you convey this data is just as important as the data itself.

The cover letter template above, which we created here at HubSpot, can help you present the data that's most important to you as a candidate such that it'll matter to your future employer.

Notice the three bullet points near the center of the letter above, preceded by the statement: "... I've developed a strategy that has helped the company achieve ..."

This setup is important, because while you can add as many statistics as you want to this template, your data points should describe how your current/former business benefited from your work, rather than how you, yourself, benefited.

Template 3: Straight-to-the-Point Cover Letter

cover letter template: Straight-to-the-point

Harvard Business Review contributor David Silverman hailed the above cover letter example as "The Best Cover Letter I Ever Received."

For context, Silverman believes there are only a handful of times when writing a cover letter is actually necessary:

  • When you know the name of the hiring manager.
  • When you know something about what the job requires.
  • When you've been referred to the job personally.

Under those three circumstances, a straight-to-the-point cover letter like the one above could be your best bet. Because it's so concise, however, make a point to add your own letterhead above the message itself.

It might be easy for a recruiter to sift through a short and sweet cover letter like the one above, but it's just as easy for it to get lost in the shuffle of their application list without a unique design or format.

Template 4: Referral Cover Letter

cover letter template: Referral cover letter

Just because a friend or colleague recommended you for a job doesn't mean the company is all set to hire you. Therefore, the cover letter template above is written specifically for referrals.

We made this one here at HubSpot. Download it here (it comes with four other cover letter templates , too).

As you can see in the picture above, the first paragraph of the cover letter is dedicated entirely to acknowledging the circumstances of your applying: You know someone who works there — no harm in that.

But there might be harm in not mentioning it to the hiring manager. Telling the reader about your connection at the company shows you're aware and confident of the actions you take to get the opportunities you're interested in.

Ultimately, it's better than the recruiter hearing about your employee connection from somebody else.

As for the rest of the cover letter, treat your message the same way you would if you had applied with no connection from within. Your skills and successes are no less important because of your internal referral.

Template 5: Photo Letterhead Cover Letter

Photo letterhead cover letter

The cover letter template above was designed by Microsoft Office, and as comprehensive as it looks, it's completely free to download and modify.

As it looks right now, this cover letter contains about half photo, half text. Feel free to shrink (and change) the image to give yourself more room to tell your story. Of course, a nice washed-out image that expresses who you are can be part of that story ...

Template 6: Digital Creative Cover Letter

cover letter template: digital creative letter

This sixth template is perfect for the applicant who wants to emphasize the many different digital channels they areon. This template goes well with a resume of the same format.

As you personalize this letter with your own experience, make note of the social networks and industry software included in this template.

You'll see there’s additional space along the top to add your LinkedIn and personal website to fill with your own information.

You can improve upon this template by formatting your most important highlights and accomplishments with bullet points. This will make the document easier to read for the hiring manager and emphasizes the value you provide.

Template 7: Marketing Manager Cover Letter

cover letter template: Marketing-specific cover letter

Our seventh cover letter comes from Monster.com. This cover letter, shown above, is focused specifically on a marketing role.

Notice how the writer includes references to important marketing metrics and terminology.

If you're applying to a data-driven role, you might not want to fill the page with a story of your experience in paragraph form, like Template 1 does at the beginning of this article.

Instead, consider highlighting three (or four, or five) of your successes that you believe the hiring manager would resonate most with, in bulleted form.

As a marketing professional, breaking up your letter with bulleted details like the ones above shows a respect for the hiring manager's limited time — a mentality that all marketers must understand when communicating with a brand's audience.

Template 8: Career Day Follow-Up Cover Letter

cover letter template: Career day follow-up cover letter

This is a unique kind of cover letter from Princeton University.

LinkedIn, Glassdoor, Monster, and Indeed might take the lion's share of your job searches online, but still some employment opportunities come out of a trade show, job fair, or similar networking event.

For those occurrences, you have the follow-up cover letter template above.

This cover letter has everything you need to help an employer recall a conversation you had with him/her at a career fair.

As you can see in the second paragraph, the letter is particularly useful to people who are about to graduate college.

Template 9: Logo and Watermarked Cover Letter

cover letter template: Logo and watermarked cover letter by Microsoft Office

Here's another cover letter template from Microsoft Office.

This one has a light touch of color in the design just above the letterhead, but make no mistake — the template caters to any professional looking to make a good first impression on their future employer.

Don't let the logo space on the top-right of the page confuse you. This can be the logo of the company to which you're applying — to quickly get the attention of the recruiter — or your own logo.

Perhaps you freelance on the side or simply like branding yourself. This cover letter template is meant for customization.

Template 10: Data Scientist Cover Letter

cover letter template: Princeton Data Science Cover Letter

This is our second template from Princeton University. While this is focused on a data scientist role, it is an excellent template to use for students applying to jobs prior to graduation.

The text emphasizes how the applicant’s academic research and projects makes them an ideal candidate for the position. The format is also simple enough to submit as a pdf, as text in an email message or an application text box.

Template 11: Business Cover Letter

cover letter template: Business cover letter

The cover letter template above is perfect for entry- and mid-level marketers who want to show a little extra professionalism in their opening note to a potential employer.

The multi-colored header (you can change the color if you wish) shows just the right amount of creativity and can go quite well with a resume of the same style. If you don't have enough experience to fill the entire page, don't worry.

Feel free to write to a length you think is representative of who you are and what the hiring manager wants to see.

No matter how long your final cover letter is, the above template is your opportunity to show your attention to detail — from your contact information in the top header, to the personalized address line where you can include the name of the hiring manager.

Like I said, "to whom it may concern" is pretty outdated, anyway.

Template 12: Entry-Level Cover Letter

Entry level job cover letter

The cover letter template above, written by HubSpot, is specifically designed for entry-level applicants.

When you only have a few years experience, it's important to display how you gained your skills and what you learned from your education or internships.

Additionally, it's important to mention why you want to work at the company you're applying to.

No matter your experience, the template above will help you decide what skills you want to highlight and flesh out in your cover letter.

You can download it here (it comes with four other cover letter templates , too).

Template 13: Healthcare Cover Letter

cover letter template: Healthcare cover letter

The cover letter, created by The Balance Careers, cuts down on repetition by following the "I have" statement with six bullet points that highlight the applicant's strengths, including "I have ... practical knowledge of creating and implementing care plans" and "I have ... a proven track record of compassionate, effective care".

Additionally, phrases like "I'd love to put my skills to work for your clinic" and "Please contact me at your convenience and let me know how I can help you" focus on what the business will gain as a result of hiring the applicant, rather than what the applicant is looking to gain.

Template 14: Freelance Cover Letter

cover letter template: freelance cover letter

If you're looking for freelance work, your biggest goal is to get your strengths across quickly, so busy clients won't pass by your cover letter entirely.

Additionally, if you're sending out multiple cover letters to different clients, you'll want to target each one to that client's unique goals.

For instance, if one client is looking for SEO-optimized content related to marketing, you'll want to highlight past experience writing marketing content; this will change if, for instance, the client is looking for fitness content.

For this reason, it's a good idea to structure your cover letter so you start with a) past credentials or references, and b) bullet-point information related to the client's goal, as shown in the cover letter above.

Template 15: Director Cover Letter

cover letter template: cover letter for director

In the cover letter above, the candidate does a good job outlining how she succeeded in a leadership role previously:

"For the past five years, I have successfully developed and maintained all data systems, including schedules and records for a business employing more than 100 people."

You'll want to demonstrate how your skills align with a Director position — both through organization and leadership — and, when possible, where you received recognition for your hard work (i.e. "I earned an award for Most Valuable Administrative Staff Member").

Write a Winning Cover Letter

Writing a cover letter is easier said than done. Don't hesitate to spend a lot of time writing and editing it.

Tap into the incredible potential of AI tools, such as the HubSpot paragraph rewriter , to infuse each paragraph with a flawless touch of excellence. Or, ask a friend or family member to read it over and give you feedback.

If the recruiter does end up reading it, you'll be thankful you did.

Editor's note: This post was originally published in November 2014 and has been updated for comprehensiveness.

Professional Cover Letter Templates

Don't forget to share this post!

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Best Letter And Email Salutations And Greetings (With Examples)

  • Best Business Salutations
  • Letter of Introduction
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The way that you start a business email can determine the whole tone of the message. That’s why the salutation is so important. Greeting someone is considered polite, and that carries over into both letters and emails, meaning that the salutation you choose matters.

There are many different salutations that you can use to start a letter, and picking the right salutation for the occasion can feel overwhelming. If you’re unsure of the proper etiquette to use when choosing a greeting for an email, we’ll go over different options and when it’s best to use them.

Key Takeaways:

When you are choosing your salutation you should take into consideration who you are sending the letter to, the purpose of the letter, and how much interaction you’ve had with this person and how they address you.

Overtime as your interaction with a person becomes less formal, your salutations will also become less formal.

Picking the right salutation sets the tone of the interaction you have with a person because it is the first thing they will see in your letter or email.

Best Letter and Email Salutations and Greetings With Examples

What is a salutation?

How to choose the right salutation, different types of salutations examples, how to follow a salutation, punctuating salutations, when to switch to less formal greetings, salutations faq.

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Salutation is a specific word used to refer to an expression of greeting, goodwill, or courtesy — and it need not be verbal. However, in this case, a salutation is more specific, being defined by Merriam-Webster as “the word or phrase of greeting that conventionally comes immediately before the body of a letter.”

That means that the salutation is the first thing that the person reading your email will see. “Dear” is the most common and formal one, but there are many different ways to greet your reader . Selecting the right one sets the tone for the letter and message that you wish to convey.

Unfortunately, as with most social interactions, there’s no one-size-fits-all answer to the right salutation to use. Picking the right one is going to depend on a number of factors, such as how well you know the recipient, the purpose of the communication, and how formal the person you’re sending it to tends to be.

Here are some things to consider when picking the right greeting:

How well you know the recipient. Generally speaking, the better you know a person, the more casual you can be in your greeting and the rest of your message. This might even change from coworker to coworker, depending on your relationship with them.

If you’re sending an email or hard copy letter. While emails can be formal, they’re typically less formal than a written or printed letter. You can use any greeting that’s appropriate for a hard copy letter in an email, but you can’t always put an email-appropriate greeting in a letter.

The purpose of your letter. Your salutation should be appropriate to the rest of your message as well. If you’re writing to schedule a meeting with a colleague, you can be a bit more casual than you would be in a cover letter .

How much interaction you’ve had in the past. If this is the first time you’ve reached out to the person you’re writing to, you should be more formal than you would be in your tenth email with them.

How they address you. If the person you’re writing to has written to you before, you can simply match the level of formality of their greeting or, depending on their status relative to you, go a touch more formal in your own.

There are various types of salutations depending on how formal you plan to be and who you’re addressing. For a business letter, it’s generally better to err on the side of being overly formal, though that’ll depend on how well you know the recipient.

Here are the different types of salutations and when to use them:

Formal Salutations

A formal salutation is a good go-to in letters and emails where don’t want to seem overly familiar. They’re best if you want to sound very professional, you don’t know the recipient very well, or you’re dealing with someone who prefers more formal communication.

Dear. Probably the most common greeting, “Dear” is an excellent choice for both emails and written letters. Whether you’re writing a cover letter , a resignation letter, or an email to a coworker, as long as you know the recipient’s name, this is a safe neutral.

Greetings. This is a good option when you have met the person you’re writing to but don’t know them well or when you don’t know the recipient’s name. It’s a slightly more formal greeting than “hi” or “hello,” making it versatile for both written letters and emails.

Good afternoon/evening/morning. These salutations are similar to “Greetings” in formality, but they’re best used for email messages since you can’t guarantee when someone will receive a physical letter or know when you sent it. This is also a good option when you’re emailing a colleague and want to sound friendly yet professional.

To whom it may concern. There is a lot of controversy surrounding this greeting , but it’s still useful when you truly cannot find the name of the person you’re addressing. This is especially helpful when you’re writing a cover letter or letter of recommendation , and you have no idea who your letter will be going to but still need to be very professional.

Informal Salutations

While the formal salutations are interchangeable between written letters and emails, for the most part, you should use these informal greetings only in casual email conversations with someone you’ve already established a professional relationship with.

Hello. This is the most formal of the informal salutations and can be used with or without a name. It’s also a great option if you’re emailing a group of people and either don’t know their names or can’t reasonably fit them all into the salutation.

Hi. A step more casual than “Hello,” “Hi” is best used only with people you know well and have talked to before. It’s best when coupled with a name, but it can be used without one too.

Hey. The most informal salutation, you should only use “Hey” to address colleagues you have a strong relationship with. It tends to sound more like a text message than a professional email, so make sure you use this option carefully.

No salutation, just a name. Starting a message with just the recipient’s name is efficient. Still, you should use it sparingly since it can sound abrupt or even harsh, especially if you’re trying to establish a relationship over email. It can be useful during longer casual email conversations where the tone has already been established, though.

Other Salutations for business correspondence

There will be times when you’re writing to someone whose name you don’t know, or when you’ll have to send out an email to a group of people. What salutation you use then would vary on the circumstances and how formal you want to be.

No contact information. For starters, it’s always best to know exactly who you’re addressing your letter to. It’s important for determining other elements of your letter’s contents. But if you don’t have the recipient’s contact information, you have a few options that can work:

To Whom It May Concern. We covered this one above, and it works if you’re writing a document that’ll be used en masse by someone else, like a recommendation letter. Or if you’re writing to complain about an issue or request help but don’t know who exactly will be on the receiving end.

Hello/Greetings. If your letter isn’t all that formal, starting out wtih a standard greeting like “Hello” without using a name is perfectly acceptable.

Dear Sir or Madam. This one gets used sometimes, so we thought we’d mention it. That being said, it’s pretty outdated, so we don’t really recommend using it.

Cover letter. If you don’t know who to address your cover letter to, keep trying to figure it out. Look for the hiring manager’s name on the company website, on LinkedIn, in the job description, or by calling the company directly and asking. Then, simply address your cover letter to “Dear Mr./Ms. [Last Name].”

If all that fails, steer clear of generic greetings like “To Whom It May Concern” or “Dear Sir or Madam” — the recipient will assume you didn’t try very hard or that you’re sending out the same cover letter to every company (which is not what you want).

Instead, go for a salutation like:

Dear Hiring Team

Dear [Department Name] Team

Dear [Title of person you’d report to]

Multiple people. When addressing multiple people in one email, it’s best to use all of their names after your salutation, separated by commas. Whether you use titles and/or first and last names is up to you, but stay consistent. For example, go with “Dear Tim, Mark, Alice,” not “Dear Tim Howard, Mark, and Ms. Jones.”

Once you’ve decided on the appropriate salutation, you have to decide what to put after it. Typically this is going to be the receipt’s name, however, there are still several choices as to how you go about this. And always, always make sure you spell it correctly.

Full name. If you aren’t on a first-name basis with the person you’re addressing and don’t know their gender, simply use both their first and last names. For example: “Dear Jordan Parker.”

This option is becoming more popular among younger workers, as it doesn’t assume someone’s gender. That means that this is likely the best way to go if you’re writing to someone younger.

First name. A good rule of thumb is to use just the person’s first name only when you’re already on a first-name basis with them outside of your correspondence. This is most commonly used in emails rather than in written letters.

Last name. Saying “Dear Ms. Haywood” or “Dear Dr. Jacobs” is a classic, safe option, especially when you’re addressing a potential future employer or client and need to be more formal. Make sure you use the proper honorific designation as well.

Use “Ms.” for females. Technically, “Mrs.” is appropriate for married women and “Miss” for single women, but unless you know for sure, “Ms.” is generally the advisable choice to avoid offending anyone.

Even if you know that the woman you’re writing to is married or unmarried, it’s likely best to use Ms., because some people feel that Miss or Mrs. is old-fashion or puts undue emphasis on whether or not they’re married.

Use “Mr.” for males. There isn’t really another option for men, so this is generally a safe choice.

Use other titles when applicable. If you know the person has a doctorate education of some kind, use “Dr.” instead of “Ms.” or “Mr.” The same goes for those with military ranks as well. If you aren’t sure about this for the person you’re addressing, though, just stick to the classic “Ms.” and “Mr.”

Generic options. Sometimes you may find yourself addressing your letter to a group of people or an unknown recipient. In this case, there are some more generic options to use

If you’re writing to a group of people, you can use “Hello, team,” or “Hi, all.” If there are only three people in the group, though, try to address all of them by saying, “Hi Steve, Mike, and Taylor.”

When you don’t know who you’re addressing , you can use the person’s title if you have it or simply stick with “ Dear Sir or Madam .” This is a good option for highly formal letters that are your first interaction with the person.

There are two ways to punctuate your salutation: a comma or a colon. Both are acceptable in professional writing, but a colon is the most formal. Generally, you’ll also want to leave a blank line between your salutation and the first line of text.

Here are a few examples of this:

Colon punctuation example:

Dear Mr. Wilson: I’m writing to recommend Wendy Peterson for the position of Junior Accountant .

Comma punctuation example:

Hi, Jason, I hope your week is going well. I wanted to follow up with you on our conversation from earlier.

Just because you choose one salutation to begin a conversation doesn’t mean you have to stick with it for the rest of the interaction. The more you talk with someone, even if it’s over email, the less formal you need to be. This may look different depending on the conversation topic, though, and remember that a lack of formality isn’t the same thing as a lack of professionalism.

These more extended exchanges are also good opportunities to use the recipient’s response to gauge their communication style and how casual or formal they like to be. Then you can adjust your salutations accordingly.

You might begin an email conversation with a potential employer with the salutation, “Dear Ms. Caseman,” and then you might move to just “Ms. Caseman” or “Good morning” in your second and third email responses. OR If you’re talking with a peer about a project you’re both working on, you might start with “Hello, Bill” and then move to “Hi again, Bill.”

What are some common salutations?

Common salutations include dear, good morning, hello, and to whom it may concern. There are numerous other informal salutations, but the formal ones are largely limited to dear, good morning/afternoon/evening, and greetings.

What is a closing salutation?

A closing salutation is how a letter is ended, usually coming right before your name or signature. For instance, sincerely, regards, thank you , or cordially are all closing salutations

Do emails require salutations?

Yes, emails require salutations. Very informal emails may not have a salutation, as they’ll be closer to an IM than an email. But emails are structured more like a letter, meaning that having a salutation is considered proper.

Business Insider — the Perfect Way to Start an Email, and Greetings You Should Avoid

Purdue Owl — Writing the Basic Business Letter

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Abby is a writer who is passionate about the power of story. Whether it’s communicating complicated topics in a clear way or helping readers connect with another person or place from the comfort of their couch. Abby attended Oral Roberts University in Tulsa, Oklahoma, where she earned a degree in writing with concentrations in journalism and business.

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Securing a job in today’s competitive job market is pretty challenging, a well-written job application letter can make all the difference in landing a dream job. It serves as your first introduction to your potential employer and offers a valuable opportunity to showcase your qualifications, skills, enthusiasm, and suitability for the role.

To explore the ins and outs of writing a job application letter, and how to make a strong impression with it, check out this blog. This blog will show you how to write an exceptional job application letter that will help you stand out from the competition.

A job application letter is commonly referred to as a cover letter. This letter of application is a document that is sent along with your resume when you apply for a job. Its main purpose is to introduce yourself to the potential employer or hiring manager, providing an opportunity to present your skills, qualifications, and experience that are relevant to the job you’re applying for. Additionally, it aims to persuade the hiring manager to consider you for the role. 

Therefore, a strong job application letter serves as your ultimate gateway to your dream job.

  • Components of a Job Application Letter

To draft an outstanding application you need to follow the right step to write a letter. Therefore, here are the key components that you should follow:

Include your contact information and the date at the top of the letter, followed by the employer’s contact details.

Begin your letter with a formal greeting to the hiring manager. It’s best to address the letter with the name of the hiring manager. For this, it’s advisable to call the company and ask for the hiring manager’s name as it would look professional. Alternatively, use a generic salutation like “Dear Hiring Manager”.

Craft a standout introduction to build that positive impression from the start of your letter. Your introduction should highlight your relevant skills, experiences, and achievements that make you a suitable candidate for the job.

Highlight what value you can bring to the company with this position. Talk about why you’re the perfect fit for the job; this way, you can showcase your professional skills and stand out from other applicants.

Express your enthusiasm for the position and reiterate your interest in the opportunity. Also, thank the employer for considering your application. End the letter with professional closing for example: “Yours sincerely”, “Best regards”, or “Thanks for your consideration”, followed by your name and signature.

Read More: All You Need to Know About Resume Headlines – With Example

  • Tips on How to Write a Job Application Letter

what is a job application letter

Customize your application letter for the job; formally, it’s best to follow the key components that we discussed above. This way, you can tailor your application letter to each job, highlighting the qualifications and experiences most relevant to the position.

Show your understanding of the company and its values in your application letter as this shows that you are aware of what the company does, and your genuine interest in the position.

Though you have a lot to say and express in your letter, do not go over the board, keep it concise and to the point, focusing on key skills and experiences that align with the role.

It sometimes happens that the hiring manager may not read the entire letter but rather would just find the relevant keywords that match the job requirements. Additionally, incorporating keywords will also help your application stand out to applicant tracking systems (ATS).

Finally, once you have drafted your outstanding job application letter, give a quick check on the grammatical errors to ensure the letter is professionally well formatted without any blunders.

  • Best Job Application Letter Format (Example Templates)

Subject: Application for the Role of [Job Title] at [Company Name]

I am writing to express my interest in the [Job Title] position listed on [where you found the job posting]. As a recent graduate from [University/College Name], I am excited about the opportunity to contribute to [Company Name] and grow both personally and professionally.

During my academic studies, I developed strong skills in [relevant skills or coursework]. I am particularly drawn to [specific aspect of the company or job description] and am eager to apply my knowledge and enthusiasm to support [Company Name]’s goals.

I am highly motivated and detail-oriented, and I possess excellent communication skills. I am confident that my academic background and passion for [industry or field] make me a strong candidate for this position.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences align with the needs of [Company Name].

Best regards,

[Your Name]

Subject: Job Application for [Job Title] Position at [Company Name]

Dear [Hiring Manager’s Name],

I am writing to apply for the [Job Title] position at [Company Name], as listed on [where you found the job posting]. With over [number of years] years of experience in [relevant industry or field], I am excited about the opportunity to bring my expertise to your esteemed organization.

In my current role at [Current Company], I have successfully [mention key achievements or responsibilities]. These experiences have equipped me with strong skills in [relevant skills or competencies], including [specific skills mentioned in the job description].

I am particularly drawn to [specific aspect of the company or job description], and I am confident that my background in [relevant experience or industry] aligns well with the needs of [Company Name].

Thank you for considering my application. I am eager to further discuss how my qualifications and experiences can contribute to the continued success of [Company Name].

Yours Sincerely,

Subject: Expressing Interest in [Job Title] Position at [Company Name]

I am writing to express my interest in the [Job Title] position at [Company Name], as posted on [where you found the job posting]. With [number of years] years of experience in [relevant industry or field], I am confident in my ability to contribute effectively to your team.

In my previous role at [Previous Company], I [briefly mention key responsibilities or achievements]. These experiences have honed my skills in [relevant skills or competencies], and I am eager to apply them to drive success at [Company Name].

I am particularly impressed by [specific aspect of the company or job description], and I am excited about the opportunity to collaborate with the talented team at [Company Name].

Thank you for considering my application. I look forward to the possibility of discussing how my background and expertise align with the needs of your organization.

Read More: Resume Headline For Freshers: 30+ Examples and Tips

Now that you’ve reached the end of this article, you understand that a well-written job application letter can significantly enhance your chances of securing an interview with your dream company in this challenging job market. Therefore, follow these tips, key components, and templates to draft a successful job application letter that impresses your hiring manager. With the right approach, you’ll be one step closer to your next career opportunity.

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COMMENTS

  1. Cover Letter Salutation: 15+ Examples of Greetings

    3. Keep it professional. Starting a cover letter with "Dear" is polite without being too formal, which is what makes it a good choice. Greetings that are overly casual are inappropriate for a cover letter salutation and should be avoided. Here are some examples of inappropriate greetings for a cover letter: Unprofessional greetings. "Hey,".

  2. Letter Opening Examples: Greet Like a Professional in 2024

    Sample Letter Openings. Whether you're writing a formal business letter, a cover letter for a job application, or an informal letter to a friend, the opening sets the tone for the entire message. Here are some examples of professional greetings to help you start your letter on the right foot. Formal Business Letter. Dear Mr./Ms. Last Name,

  3. How to Choose the Right Greeting for Your Cover Letter

    A salutation is the greeting at the beginning of a cover letter that is included with a resume when applying for a job. When you're writing a cover letter or sending an email message to apply for a job, it's important to include an appropriate greeting at the beginning to set the tone for your letter, which should be professional and appropriate.

  4. Cover Letter Greeting: 20 Examples

    A cover letter greeting is the opening line that addresses the hiring manager or recruiter who is reviewing your application. It is usually the first thing they read and sets the tone for the rest of your cover letter. A cover letter greeting should be professional, respectful, and tailored to the specific company and job you are applying for ...

  5. How To Write an Application Letter (With Template and Example)

    The image is titled Cover Letter vs Resume. An example cover letter is on the left with tips written below it. The cover letter reads: Malik Rabb (123)456-7891 [email protected] May 1, 2020 Dear Hiring Manager, I am grateful for the opportunity to apply for the associate marketing position at Retail Ocean. Storytelling through marketing is a true passion of mine, and I graduated with a four-year ...

  6. How to Start a Letter With Professional Greeting Examples

    Dear Mr. Martin Haynes or Dear Ms. Melissa Tandor. Dear Firstname Lastname; e.g., Dear Michael Cairns. When you don't know the person's gender: When you have a name but are unsure of the gender of the person you are writing to, it is acceptable to leave out the honorific, and use the first and last names alone.

  7. How to Write a Job Application Letter (With Examples)

    Sample Job Application Letter (Text Version) Elizabeth Johnson 12 Jones Street Portland, Maine 04101 555-555-5555 [email protected]. August 11, 2024. Mark Smith Human Resources Manager Veggies to Go 238 Main Street Portland, Maine 04101.

  8. How to Write an Effective Application Letter [with Example & Tips]

    Choose an appropriate font for your application letter, like Calibri or Helvetica. Set the font size between 10 and 12 pt. Adjust margins to at least 1 inch on all sides. Use 1.0 or 1.15 line spacing and insert an additional line between paragraphs. Align text to the left or use justified alignment.

  9. Eight Cover Letter Greetings for Every Situation

    How To Start a Cover Letter Greeting. 1. Use "Hello," or "Dear," followed by their first and last name. If the job description includes the hiring manager's name, or if you've managed to figure it out through research (which we'll cover below), an easy greeting uses a full name with a "Dear" or "Hello" before it.

  10. How to Start a Cover Letter

    To successfully get started with writing your cover letter, you should include these 3 main elements: The header with contact information. Includes your & the recipient's contact information. The greeting to the manager. This is where you address the cover letter by greeting the hiring manager, department, or company.

  11. How to Write The Best Cover Letter Salutations [+Examples]

    2. Add the title and name of the recruiter to the greeting. Then, follow it up with the title and the name of the recruiter. It is very important for you to find out the names of the recruiter to show your respect. 3. Write the cover letter salutation in the correct place.

  12. Cover Letter Salutation & Best Greeting Examples

    Entry Level Cover Letter; Sample Cover Letters for 200+ Jobs; How to Choose the Perfect Cover Letter Greeting. A cover letter salutation is the greeting that you start off with at the beginning of your cover letter. Including a professional cover letter salutation sets the proper tone of the rest of your cover letter and job application.

  13. Cover Letter Heading, Greeting & Introduction

    Need help with the beginning of a cover letter? Learn about what to include in the header, greeting options, & how to write a strong introduction.

  14. How To Start a Professional Letter: Tips and Examples

    2. Include the date. After writing your mailing address and contact information, mention the date you're writing the letter. Skip a line after your contact information and insert the date. Use the full date, which includes the month, day and year. Related: Parts of a Business Letter: Examples of the 7 Components. 3.

  15. How to Start a Cover Letter [+ Introduction Examples]

    Here's a simple-but-powerful cover letter introduction template to use as an example: Dear [First Name], I was excited to come across the [Job Title] position at [Company Name]. As a [Current Job Title] with [# of Years] years of experience, I have become competent in [Relevant Skills & Job-Related Abilities].

  16. General Cover Letter: 15 Cover Letter Templates to Perfect Your Next

    5. Leave space for customization. Your general cover letter should be designed so that you can easily update it to appeal to whatever opportunity you're applying to. So, leave a blank space for the hiring manager or company's name, and format it so you can add or remove skills and qualifications as needed. 6.

  17. How to Write an Application Letter—Examples & Guide

    Use the same font you chose for your resume. Left-align all content. Keep your application letter length to only one page. Just like with your resume margins, set them to 1-inch on your job application letter as well. Leave ample white space by using double-spacing between paragraphs and setting line spacing to 1.15.

  18. Job Application Letter: Examples, What to Include & Writing Tips

    The salutation in a job application letter is a greeting to the people who will read your document and evaluate your qualifications for the role. Normally, they can be the company founder, the hiring manager, or the position's department head. ... In general, an application letter sample for any position should not exceed one A4 page, ideally ...

  19. Letter and Email Salutations Examples (Plus Tips)

    Example: Nancy, Thank you for your assistance with the Jenkins deal. When you omit the salutation, incorporate the name of the recipient in the first sentence of your message. Related: 12 Templates To Use When Writing Letters to Clients (With Tips) Example: That's correct, Mark. I didn't think about that detail.

  20. Best Letter And Email Salutations And Greetings (With Examples)

    Hi. A step more casual than "Hello," "Hi" is best used only with people you know well and have talked to before. It's best when coupled with a name, but it can be used without one too. Hey. The most informal salutation, you should only use "Hey" to address colleagues you have a strong relationship with.

  21. How to Write a Job Application Letter

    Sample 1: Job application letter for fresher. Subject: Application for the Role of [Job Title] at [Company Name] I am writing to express my interest in the [Job Title] position listed on [where you found the job posting]. As a recent graduate from [University/College Name], I am excited about the opportunity to contribute to [Company Name] and ...

  22. How To Write a Business Letter Salutation (With Examples)

    Dear Mr./Ms./Mrs./Miss Bowman, Dear Dr. Bowman, Dear Dr. and Mr. Bowman, Dear Officer Yu, Dear Margaret, (if personally familiar) Dear Communications Department: To Whom It May Concern, While the examples above use "Dear," you can also use "Hello," "Greetings" or some other professional salutation.