business plan proposed title

3. State the problem or need.

This is where you share a summary of the issue impacting the potential client. This is your opportunity to show them you understand their needs and the problem they need help solving.

In the example above, I included several signals to showcase my expertise – that I've been in the photography biz for 10 years, that I've worked with over 500 clients, and that I've been featured a number of publications. 

As you approach this section, focus on presenting yourself as an authority. Consider leveraging tools like:

• Case studies
• Client testimonials
• Relevant awards
• Industry accreditations

6. Include pricing options.

Pricing is where things can get a bit tricky, as you don't want to under or over-price your product.

The pricing section of your proposal could include:

• A detailed pricing breakdown, including packages, tiers, and add-ons or optional services
• How product features and benefits align with pricing choices
• Pricing for different needs and budgets
• How your pricing compares with competitors
• An FAQ section to respond to anticipated objections and explain your pricing strategy

7. Summarize with a conclusion.

After sharing the above information, simplify it all into one final section.

• First, briefly summarize the proposal. Be sure to share your qualifications and why you’d serve as the best choice.
• Then, to prompt further conversation, confirm your availability to go over the next steps.
• At the end of the proposal, the goal is to have the client ready to work with you. So, be sure to offer your contact information for easy follow-up.

In need of some inspiration before you begin writing? Here are example business proposal templates from popular business proposal software companies you can use to help create your proposal.

1. HubSpot's Free Business Plan Templates

Download these Templates

We know how crucial a great business proposal is to your and your client’s success. That's why we've compiled 2 Free Business Proposal Templates for you to use and customize for any of your projects.

You'll gain access to a concise, one-page template (pictured above), as well as a longer template for you to refine your plan and proposal.

Download the templates now to get started on building your proposal.

What We Like

The one-page template is clear, straightforward, and easy to read — without skipping on the key elements of a business proposal. This format is especially useful for busy clients who appreciate brevity and clarity.

2. Web Design Proposal

With advertising on social networks projected to reach $82.23 billion dollars in 2025 , it's in your business's best interest to have a plan for growing your client's social media presence.

To help you in that effort, the information in this social media marketing proposal includes an executive summary to help introduce your high-level ideas, an assessment of the client’s company to show your diligence, and a breakdown of billing to show how your company charges for posting, content creation, and analytics.

This template includes all the bells and whistles of a social media proposal packaged in a fun yet professional design. It also includes helpful writing instructions under each section.

8. Content Marketing Proposal

Business proposal templates are helpful places to get started, but what should your business proposal look like when it's complete? This template should inspire you.

When pitching your content marketing services to clients, this template can help you organize your ideas. While it walks you through initial objectives and how to communicate your prospected results, one of the most helpful parts of this template is the pricing ideas it gives you when charging for your services.

In the business template example below, Social Portal Consulting (SPC) pitches a marketing proposal to Graphic Bean. At first sight, this proposal appeals to the creative. I recommend going a step forward and designing the layout in your or your client’s brand colors.

Besides the design, the social media icons quickly tell the prospect what platforms Social Portal is pitching. Because we see Facebook, Twitter, Instagram, and Pinterest icons, the client instantly knows that this proposal doesn’t include LinkedIn, YouTube, or other platforms.

While maintaining its design, this example outlines Social Portal Consulting’s plans efficiently. It begins by providing insight into Graphic Bean and its goals before elaborating on how SPC can leverage its expertise to help them achieve them.

This business proposal template includes an easy-to-follow timeframe for goals and objectives while keeping the client abreast of how payment will happen across the project.

Overall, this is an excellent example of how to combine the elements of social media marketing into a creative and concise business proposal. Finally, we'll leave you with some business proposal ideas to get you started on your own.

• Start with an outline.
• Keep it simple.
• Stay on brand.
• Quality control.
• Include data and visuals.
• Add social proof.
• Use a call-to-action.
• Create a sense of urgency.
• Make the decision for them.
• Incorporate video into your proposal.
• Include up-sell and add-on opportunities.
• Clarify your terms and conditions.
• Include a space for signatures to document agreement.
• Create a table of contents.

1. Start with an outline.

If you want to produce a thoughtful, effective business proposal, you need to have some idea of what you're hoping to achieve with it.

Before I dive into writing a proposal, I always outline the major sections of the proposal that I want to include. That way, I can stay focused and make sure my message stays intact as I write.

Use these free business proposal templates to make sure that your outline includes everything you need.

2. Keep it simple.

Ultimately, there's no definitive blueprint for how long a business proposal has to be. Yours should be however long it takes to convey the information you want to get across.

That said, I'm a firm believer in quality over quantity, especially when it comes to business proposals. Keep your sentences short and simple, and avoid including too much business jargon.

You want anyone who picks up your proposal to make sense of it. So, be straightforward and don't get too fancy. Aim for substance over flash.

3. Stay on brand.

Don't be afraid to let your company's personality shine through in your proposal. Stay true to your brand and show the client what sets you apart from your competitors.

4. Quality control.

I've made it a habit to add an editing/QA step in my writing process. During this step, I do a quick spelling and grammar check before hitting send.

So, as you draft your proposal, and after checking for the basics, keep scanning this document until it's just right.

Check to make sure your proposal:

• Meets client needs and expectations
• Highlights your value proposition
• Is well-structured and easy to read or skim
• Complies with legal, ethical, and regulatory requirements
• Looks professional and engaging

5. Include data and visuals.

You want your business proposal to capture your prospect's attention and help set you apart from any other ones they might have received. One of the best ways to do that is to include hard, quantitative data that helps stress the value of your business.

Use relevant, compelling figures that highlight what you have to offer. This can establish authority and make your proposal more convincing. It also helps to include visuals such as charts and graphs to enhance your proposal.

6. Add social proof.

From my experience, you can only be so convincing when you're personally talking up how great your business is — which is why adding social proof is key to establishing credibility.

At the end of the day, prospects are skeptical. They may not take you at your word. But they'll likely trust peers and fellow customers. That's why including elements like customer quotes and testimonials can go a long way.

7. Use a call-to-action.

I've learned that the best proposal in the world can only take you so far if you don't clearly define the next steps. That's why you have to make sure the reader knows what to do after reading your proposal.

A clear call-to-action is the best way to get there.

Define and highlight exactly what they should do to act on the interest your proposal has generated. Without that guidance, you might leave your reader in limbo.

HubSpot customers : Use this CTA builder to create powerful customized CTAs.

8. Create a sense of urgency.

No one wants to feel as if they missed out on a great opportunity. From my experience, prospect tend to drag their feet and put off making a decision if there isn't a sense of urgency.

So, as you create your business proposal, your goal should be to add a degree of urgency. When prospective clients read your business proposal they should feel that the best time to sign up for your service is now .

One way I accomplish this is by stating short and long-term goals for their business. They'll have to wait for the long-term goals, but I make the short-term goals so enticing that they'll be ready to begin a collaboration.

9. Make the decision for them.

Craft your copy in a way that seems like saying "no" to the proposal would be stepping over dollars to pick up pennies. Your offer should go above and beyond their expectations. Do everything in your power to remove friction and objections along the way.

10. Incorporate video into your proposal.

If you're creating an online proposal using document file formats like PDF, add multimedia elements. This will enhance the proposal experience, make your document richer, and keep them engaged.

Try adding a video at the beginning as an intro to your proposal. Or, put a video in the project breakdown to verbally discuss some of the more confusing parts.

Extras like this can make an impression. This tip works especially well with prospects who are visual or auditory communicators.

Pro tip : HubSpot Video makes it easy to record and embed video into a website or email for a big proposal boost.

11. Include up-sell and add-on opportunities.

They say you won't receive unless you ask. And readers won't explore the upper tiers of your solutions if you don't give them the opportunity.

So, share some upsells and add-ons about your business that they can act on. Call out a specific pain point and how this extra can add value.

With this step, balance is important. Show them everything your business has to offer without overwhelming your recipient.

12. Clarify your terms and conditions.

Your business proposal should include details on your project timeline and payment schedule. This summary is basically what you and the client agree to if they accept your proposal.

Don't forget to share this post!

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Proposal Title Pages: Title, Subtitle, & Design

Table of Contents

An informative and intriguing title.

• A supportive subtitle

Proposal cover page

Proposal title page design, keep the proposal title page persuasive.

First impressions matter. To put your best foot forward, you need to make sure your proposal has a killer cover page. Title pages can often be overlooked because it becomes as an afterthought once all the hard work of proposal writing has been completed. Yet, this page should be as engaging as the rest of the document.

While each proposal is unique, there are key elements and considerations that apply to all title pages. This article will share the key title page components with examples to help you put the finishing touches on your persuasive proposal. 

Allow me to present the worst proposal title:

Business Proposal to ABC Company

It’s surprisingly common but terrible nonetheless. This title is the business equivalent of labeling a book, “Book.”

Instead, your title should be both informative and intriguing. Imagine the reader sifting through a tall stack of proposals (or an inbox filled with proposal emails). Your title should catch their eye and want them to turn the page. 

Win More Proposals

Learn how to write better proposals in less time that win more business.

An informative title summarizes the entire document in one phrase. It’s a big job, but a vital one. The reader should understand, at a high level, the actual benefit the proposal offers once they read it.  

An intriguing title pulls the reader in. This brief summary must also appeal to the audience. Take the time to consider your audience. Contextualizing the reader will help you draft a title that would appeal to their interests. The title should ultimately answer the question: “Why should I care?”. 

Proposal title examples:

Instead of: “Social Media Proposal” Try: “Brand Awareness Strategy to Support North-Eastern Sales”

Instead of: “Safety Program Offer” Try: “Employee-centric Workplace Injury Reduction Training”

Instead of “IT Services Proposal” Consider: “Safeguarding Your Customer’s Data with Cloud Services”

A supportive subtitle  

The title must do a lot of heavy lifting for your proposal. It can be supported by its sidekick: the subtitle. Like any good sidekick, the subtitle should be clever and creative. This additional line allows you to expand on the relevance of the proposal while also adding specificity. 

Proposal subtitle examples:

Pair title: Brand Awareness Strategy to Support North-Eastern Sales With subtitle: Engaging Top Demographics with Targeted Instagram and Facebook Campaigns

Pair title: Employee-centric Workplace Injury Reduction Training With subtitle: Implementing a Factory Floor Hazard Identification System

Pair title: Safeguarding Your Customer’s Information with Cloud Services With subtitle: A Six-Month Transition Plan for Data Security

The proposal cover page also must play its role in informing the reader of background information. All proposals should have some core details, which can be referred to as ‘housekeeping’ information. The details allow the reader to have context and allow follow-up. Cover pages should include the client’s name, your company’s full name, and the submission date.

Additional details may be required based on the type of proposal. Certain corporations or government agencies require the request for the proposal number to be specified. Certain proposals require the summary or abstract to be placed on the title page. Double-check the client communication or request for proposal documents to verify that your title page ticks all the boxes.

An appealing title page design can set your proposal apart in a sea of competitors. You can be as creative as you’d like with your proposal cover page as long as it is professional and industry-appropriate. The design should be appealing to the audience, while also being functional by building on the proposal’s theme. 

To ensure your title page is attractive, follow general design principles and proposal formatting rules. Use lots of white space to draw attention to the key information of the title and housekeeping information. Some proposal tools come with templated designs. The text on the page should always be easy to find and easy to read. Use color schemes that are attractive but not distracting, looking to the industry or the client for preferred color choices. Ensure your design follows your organization’s branding.

When your title page is complete, print a physical copy to see if the design translates well off the screen. Your cover page should look great in digital and hard copy. A print version can also be helpful in the ever-important proofreading process . 

The title page is how you acquaint your client with the valuable business opportunity inside your proposal. This space offers an often-missed opportunity to kick off the proposal with a persuasive introduction. A strong title page allows your proposal to stand out, while also highlighting your attention to detail and strength in communication. Integrate these tips into your proposal title page and it will become a competitive advantage. Learn more about writing an excellent business proposal through our dedicated course.

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Step-by-Step Guide to Writing a Simple Business Plan

By Joe Weller | October 11, 2021

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A business plan is the cornerstone of any successful company, regardless of size or industry. This step-by-step guide provides information on writing a business plan for organizations at any stage, complete with free templates and expert advice. 

Included on this page, you’ll find a step-by-step guide to writing a business plan and a chart to identify which type of business plan you should write . Plus, find information on how a business plan can help grow a business and expert tips on writing one .

What Is a Business Plan?

A business plan is a document that communicates a company’s goals and ambitions, along with the timeline, finances, and methods needed to achieve them. Additionally, it may include a mission statement and details about the specific products or services offered.

A business plan can highlight varying time periods, depending on the stage of your company and its goals. That said, a typical business plan will include the following benchmarks:

• Product goals and deadlines for each month
• Monthly financials for the first two years
• Profit and loss statements for the first three to five years
• Balance sheet projections for the first three to five years

Startups, entrepreneurs, and small businesses all create business plans to use as a guide as their new company progresses. Larger organizations may also create (and update) a business plan to keep high-level goals, financials, and timelines in check.

While you certainly need to have a formalized outline of your business’s goals and finances, creating a business plan can also help you determine a company’s viability, its profitability (including when it will first turn a profit), and how much money you will need from investors. In turn, a business plan has functional value as well: Not only does outlining goals help keep you accountable on a timeline, it can also attract investors in and of itself and, therefore, act as an effective strategy for growth.

For more information, visit our comprehensive guide to writing a strategic plan or download free strategic plan templates . This page focuses on for-profit business plans, but you can read our article with nonprofit business plan templates .

Business Plan Steps

The specific information in your business plan will vary, depending on the needs and goals of your venture, but a typical plan includes the following ordered elements:

• Executive summary
• Description of business
• Market analysis
• Competitive analysis
• Description of organizational management
• Description of product or services
• Marketing plan
• Sales strategy
• Funding details (or request for funding)
• Financial projections

If your plan is particularly long or complicated, consider adding a table of contents or an appendix for reference. For an in-depth description of each step listed above, read “ How to Write a Business Plan Step by Step ” below.

Broadly speaking, your audience includes anyone with a vested interest in your organization. They can include potential and existing investors, as well as customers, internal team members, suppliers, and vendors.

Do I Need a Simple or Detailed Plan?

Your business’s stage and intended audience dictates the level of detail your plan needs. Corporations require a thorough business plan — up to 100 pages. Small businesses or startups should have a concise plan focusing on financials and strategy.

How to Choose the Right Plan for Your Business

In order to identify which type of business plan you need to create, ask: “What do we want the plan to do?” Identify function first, and form will follow.

Use the chart below as a guide for what type of business plan to create:

Is the Order of Your Business Plan Important?

There is no set order for a business plan, with the exception of the executive summary, which should always come first. Beyond that, simply ensure that you organize the plan in a way that makes sense and flows naturally.

The Difference Between Traditional and Lean Business Plans

A traditional business plan follows the standard structure — because these plans encourage detail, they tend to require more work upfront and can run dozens of pages. A Lean business plan is less common and focuses on summarizing critical points for each section. These plans take much less work and typically run one page in length.

In general, you should use a traditional model for a legacy company, a large company, or any business that does not adhere to Lean (or another Agile method ). Use Lean if you expect the company to pivot quickly or if you already employ a Lean strategy with other business operations. Additionally, a Lean business plan can suffice if the document is for internal use only. Stick to a traditional version for investors, as they may be more sensitive to sudden changes or a high degree of built-in flexibility in the plan.

How to Write a Business Plan Step by Step

Writing a strong business plan requires research and attention to detail for each section. Below, you’ll find a 10-step guide to researching and defining each element in the plan.

Step 1: Executive Summary

The executive summary will always be the first section of your business plan. The goal is to answer the following questions:

• What is the vision and mission of the company?
• What are the company’s short- and long-term goals?

See our  roundup of executive summary examples and templates for samples. Read our executive summary guide to learn more about writing one.

Step 2: Description of Business

The goal of this section is to define the realm, scope, and intent of your venture. To do so, answer the following questions as clearly and concisely as possible:

• What business are we in?
• What does our business do?

Step 3: Market Analysis

In this section, provide evidence that you have surveyed and understand the current marketplace, and that your product or service satisfies a niche in the market. To do so, answer these questions:

• Who is our customer? 
• What does that customer value?

Step 4: Competitive Analysis

In many cases, a business plan proposes not a brand-new (or even market-disrupting) venture, but a more competitive version — whether via features, pricing, integrations, etc. — than what is currently available. In this section, answer the following questions to show that your product or service stands to outpace competitors:

• Who is the competition? 
• What do they do best? 
• What is our unique value proposition?

Step 5: Description of Organizational Management

In this section, write an overview of the team members and other key personnel who are integral to success. List roles and responsibilities, and if possible, note the hierarchy or team structure.

Step 6: Description of Products or Services

In this section, clearly define your product or service, as well as all the effort and resources that go into producing it. The strength of your product largely defines the success of your business, so it’s imperative that you take time to test and refine the product before launching into marketing, sales, or funding details.

Questions to answer in this section are as follows:

• What is the product or service?
• How do we produce it, and what resources are necessary for production?

Step 7: Marketing Plan

In this section, define the marketing strategy for your product or service. This doesn’t need to be as fleshed out as a full marketing plan , but it should answer basic questions, such as the following:

• Who is the target market (if different from existing customer base)?
• What channels will you use to reach your target market?
• What resources does your marketing strategy require, and do you have access to them?
• If possible, do you have a rough estimate of timeline and budget?
• How will you measure success?

Step 8: Sales Plan

Write an overview of the sales strategy, including the priorities of each cycle, steps to achieve these goals, and metrics for success. For the purposes of a business plan, this section does not need to be a comprehensive, in-depth sales plan , but can simply outline the high-level objectives and strategies of your sales efforts. 

Start by answering the following questions:

• What is the sales strategy?
• What are the tools and tactics you will use to achieve your goals?
• What are the potential obstacles, and how will you overcome them?
• What is the timeline for sales and turning a profit?
• What are the metrics of success?

Step 9: Funding Details (or Request for Funding)

This section is one of the most critical parts of your business plan, particularly if you are sharing it with investors. You do not need to provide a full financial plan, but you should be able to answer the following questions:

• How much capital do you currently have? How much capital do you need?
• How will you grow the team (onboarding, team structure, training and development)?
• What are your physical needs and constraints (space, equipment, etc.)?

Step 10: Financial Projections

Apart from the fundraising analysis, investors like to see thought-out financial projections for the future. As discussed earlier, depending on the scope and stage of your business, this could be anywhere from one to five years. 

While these projections won’t be exact — and will need to be somewhat flexible — you should be able to gauge the following:

• How and when will the company first generate a profit?
• How will the company maintain profit thereafter?

Business Plan Template

Download Business Plan Template

Microsoft Excel | Smartsheet

This basic business plan template has space for all the traditional elements: an executive summary, product or service details, target audience, marketing and sales strategies, etc. In the finances sections, input your baseline numbers, and the template will automatically calculate projections for sales forecasting, financial statements, and more.

For templates tailored to more specific needs, visit this business plan template roundup or download a fill-in-the-blank business plan template to make things easy. 

If you are looking for a particular template by file type, visit our pages dedicated exclusively to Microsoft Excel , Microsoft Word , and Adobe PDF business plan templates.

How to Write a Simple Business Plan

A simple business plan is a streamlined, lightweight version of the large, traditional model. As opposed to a one-page business plan , which communicates high-level information for quick overviews (such as a stakeholder presentation), a simple business plan can exceed one page.

Below are the steps for creating a generic simple business plan, which are reflected in the template below .

• Write the Executive Summary This section is the same as in the traditional business plan — simply offer an overview of what’s in the business plan, the prospect or core offering, and the short- and long-term goals of the company. 
• Add a Company Overview Document the larger company mission and vision. 
• Provide the Problem and Solution In straightforward terms, define the problem you are attempting to solve with your product or service and how your company will attempt to do it. Think of this section as the gap in the market you are attempting to close.
• Identify the Target Market Who is your company (and its products or services) attempting to reach? If possible, briefly define your buyer personas .
• Write About the Competition In this section, demonstrate your knowledge of the market by listing the current competitors and outlining your competitive advantage.
• Describe Your Product or Service Offerings Get down to brass tacks and define your product or service. What exactly are you selling?
• Outline Your Marketing Tactics Without getting into too much detail, describe your planned marketing initiatives.
• Add a Timeline and the Metrics You Will Use to Measure Success Offer a rough timeline, including milestones and key performance indicators (KPIs) that you will use to measure your progress.
• Include Your Financial Forecasts Write an overview of your financial plan that demonstrates you have done your research and adequate modeling. You can also list key assumptions that go into this forecasting. 
• Identify Your Financing Needs This section is where you will make your funding request. Based on everything in the business plan, list your proposed sources of funding, as well as how you will use it.

Simple Business Plan Template

Download Simple Business Plan Template

Microsoft Excel |  Microsoft Word | Adobe PDF  | Smartsheet

Use this simple business plan template to outline each aspect of your organization, including information about financing and opportunities to seek out further funding. This template is completely customizable to fit the needs of any business, whether it’s a startup or large company.

Read our article offering free simple business plan templates or free 30-60-90-day business plan templates to find more tailored options. You can also explore our collection of one page business templates . 

How to Write a Business Plan for a Lean Startup

A Lean startup business plan is a more Agile approach to a traditional version. The plan focuses more on activities, processes, and relationships (and maintains flexibility in all aspects), rather than on concrete deliverables and timelines.

While there is some overlap between a traditional and a Lean business plan, you can write a Lean plan by following the steps below:

• Add Your Value Proposition Take a streamlined approach to describing your product or service. What is the unique value your startup aims to deliver to customers? Make sure the team is aligned on the core offering and that you can state it in clear, simple language.
• List Your Key Partners List any other businesses you will work with to realize your vision, including external vendors, suppliers, and partners. This section demonstrates that you have thoughtfully considered the resources you can provide internally, identified areas for external assistance, and conducted research to find alternatives.
• Note the Key Activities Describe the key activities of your business, including sourcing, production, marketing, distribution channels, and customer relationships.
• Include Your Key Resources List the critical resources — including personnel, equipment, space, and intellectual property — that will enable you to deliver your unique value.
• Identify Your Customer Relationships and Channels In this section, document how you will reach and build relationships with customers. Provide a high-level map of the customer experience from start to finish, including the spaces in which you will interact with the customer (online, retail, etc.). 
• Detail Your Marketing Channels Describe the marketing methods and communication platforms you will use to identify and nurture your relationships with customers. These could be email, advertising, social media, etc.
• Explain the Cost Structure This section is especially necessary in the early stages of a business. Will you prioritize maximizing value or keeping costs low? List the foundational startup costs and how you will move toward profit over time.
• Share Your Revenue Streams Over time, how will the company make money? Include both the direct product or service purchase, as well as secondary sources of revenue, such as subscriptions, selling advertising space, fundraising, etc.

Lean Business Plan Template for Startups

Download Lean Business Plan Template for Startups

Microsoft Word | Adobe PDF

Startup leaders can use this Lean business plan template to relay the most critical information from a traditional plan. You’ll find all the sections listed above, including spaces for industry and product overviews, cost structure and sources of revenue, and key metrics, and a timeline. The template is completely customizable, so you can edit it to suit the objectives of your Lean startups.

See our wide variety of  startup business plan templates for more options.

How to Write a Business Plan for a Loan

A business plan for a loan, often called a loan proposal , includes many of the same aspects of a traditional business plan, as well as additional financial documents, such as a credit history, a loan request, and a loan repayment plan.

In addition, you may be asked to include personal and business financial statements, a form of collateral, and equity investment information.

Download free financial templates to support your business plan.

Tips for Writing a Business Plan

Outside of including all the key details in your business plan, you have several options to elevate the document for the highest chance of winning funding and other resources. Follow these tips from experts:.

• Keep It Simple: Avner Brodsky , the Co-Founder and CEO of Lezgo Limited, an online marketing company, uses the acronym KISS (keep it short and simple) as a variation on this idea. “The business plan is not a college thesis,” he says. “Just focus on providing the essential information.”
• Do Adequate Research: Michael Dean, the Co-Founder of Pool Research , encourages business leaders to “invest time in research, both internal and external (market, finance, legal etc.). Avoid being overly ambitious or presumptive. Instead, keep everything objective, balanced, and accurate.” Your plan needs to stand on its own, and you must have the data to back up any claims or forecasting you make. As Brodsky explains, “Your business needs to be grounded on the realities of the market in your chosen location. Get the most recent data from authoritative sources so that the figures are vetted by experts and are reliable.”
• Set Clear Goals: Make sure your plan includes clear, time-based goals. “Short-term goals are key to momentum growth and are especially important to identify for new businesses,” advises Dean.
• Know (and Address) Your Weaknesses: “This awareness sets you up to overcome your weak points much quicker than waiting for them to arise,” shares Dean. Brodsky recommends performing a full SWOT analysis to identify your weaknesses, too. “Your business will fare better with self-knowledge, which will help you better define the mission of your business, as well as the strategies you will choose to achieve your objectives,” he adds.
• Seek Peer or Mentor Review: “Ask for feedback on your drafts and for areas to improve,” advises Brodsky. “When your mind is filled with dreams for your business, sometimes it is an outsider who can tell you what you’re missing and will save your business from being a product of whimsy.”

Outside of these more practical tips, the language you use is also important and may make or break your business plan.

Shaun Heng, VP of Operations at Coin Market Cap , gives the following advice on the writing, “Your business plan is your sales pitch to an investor. And as with any sales pitch, you need to strike the right tone and hit a few emotional chords. This is a little tricky in a business plan, because you also need to be formal and matter-of-fact. But you can still impress by weaving in descriptive language and saying things in a more elegant way.

“A great way to do this is by expanding your vocabulary, avoiding word repetition, and using business language. Instead of saying that something ‘will bring in as many customers as possible,’ try saying ‘will garner the largest possible market segment.’ Elevate your writing with precise descriptive words and you'll impress even the busiest investor.”

Additionally, Dean recommends that you “stay consistent and concise by keeping your tone and style steady throughout, and your language clear and precise. Include only what is 100 percent necessary.”

Resources for Writing a Business Plan

While a template provides a great outline of what to include in a business plan, a live document or more robust program can provide additional functionality, visibility, and real-time updates. The U.S. Small Business Association also curates resources for writing a business plan.

Additionally, you can use business plan software to house data, attach documentation, and share information with stakeholders. Popular options include LivePlan, Enloop, BizPlanner, PlanGuru, and iPlanner.

How a Business Plan Helps to Grow Your Business

A business plan — both the exercise of creating one and the document — can grow your business by helping you to refine your product, target audience, sales plan, identify opportunities, secure funding, and build new partnerships. 

Outside of these immediate returns, writing a business plan is a useful exercise in that it forces you to research the market, which prompts you to forge your unique value proposition and identify ways to beat the competition. Doing so will also help you build (and keep you accountable to) attainable financial and product milestones. And down the line, it will serve as a welcome guide as hurdles inevitably arise.

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The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

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Top 125 Project Proposal Title Ideas [Updated]

In the realm of project proposals, the title serves as the first impression. It’s the gateway to grabbing the attention of stakeholders, funders, and decision-makers. Think of it as the cover of a book – it needs to be engaging, descriptive, and enticing. In this blog, we’ll delve into the art of crafting project proposal title ideas that resonate and captivate.

Elements of a Good Project Proposal Title

Table of Contents

• Clarity and Specificity: Your title should convey the essence of your project succinctly. Avoid vague language and opt for clarity. For instance, instead of “Environmental Conservation Initiative,” consider “Reviving Our Ecosystems: A Community-Led Conservation Project.”
• Relevance to Project Content: Ensure that your title accurately reflects the core objectives and outcomes of your project. Misleading titles can lead to confusion and disinterest among your audience. Make it a reflection of what your project truly stands for.
• Engaging and Memorable: A memorable title can leave a lasting impact. Employ techniques such as alliteration, puns, or intriguing phrases to make your title stand out. Remember, you want it to stick in the minds of your audience long after they’ve read it.

How Do You Title A Project Proposal?

Titling a project proposal involves crafting a concise, descriptive, and engaging title that accurately represents the content and objectives of the proposed project. Here’s a step-by-step guide on how to title a project proposal effectively:

• Understand the Project: Begin by thoroughly understanding the goals, objectives, and key components of your project. Consider the target audience, the problem you aim to solve, and the unique aspects of your proposed solution.
• Identify Keywords: Identify keywords and phrases that are central to your project. These could include specific themes, objectives, target demographics, or desired outcomes. These keywords will form the foundation of your title.
• Be Clear and Specific: Ensure that your title clearly communicates the essence of your project. Avoid vague or ambiguous language and strive for clarity. A clear title helps readers quickly understand what the project is about.
• Consider Audience Perspective: Put yourself in the shoes of your audience – whether they’re potential funders, stakeholders, or decision-makers. What would resonate with them? Tailor your title to their interests, priorities, and concerns.
• Highlight Benefits or Impact: If possible, incorporate elements that highlight the potential benefits or impact of your project. This could involve showcasing how your project addresses a specific need, solves a problem, or contributes to positive change.
• Be Concise and Memorable: Keep your title concise while ensuring it captures the essence of your project. Aim for brevity without sacrificing clarity. Additionally, consider making your title memorable by using techniques such as alliteration, wordplay, or evocative language.
• Review and Refine: Once you’ve drafted a title, take the time to review and refine it. Ask for feedback from colleagues, mentors, or peers to ensure that the title effectively represents your project and resonates with the intended audience.
• Test for Effectiveness: If possible, test different title options to gauge their effectiveness. You can do this by conducting informal surveys, gathering feedback from focus groups, or analyzing engagement metrics if the proposal is being shared online.
• Finalize and Implement: Once you’re satisfied with your title, finalize it and incorporate it into your project proposal. Ensure consistency by using the same title throughout the proposal document and any accompanying materials.

By following these steps, you can create a compelling and impactful title for your project proposal that grabs attention, communicates effectively, and sets the stage for success.

Top 121 Project Proposal Title Ideas: Category Wise

Environment and sustainability.

• “Greening Our Communities: Sustainable Solutions for a Greener Future”
• “Clean Water Initiatives: Ensuring Access for All”
• “Renewable Energy Revolution: Powering Tomorrow with Sustainable Solutions”
• “Preserving Biodiversity: Protecting Our Natural Heritage”
• “Urban Farming for Sustainable Living: Cultivating Greener Cities”
• “Waste Management Innovations: Turning Trash into Treasure”
• “Eco-Friendly Transportation: Paving the Way for Cleaner Commutes”
• “Climate Change Resilience: Adapting to a Changing World”
• “Ocean Conservation: Safeguarding Our Marine Ecosystems”
• “Reforestation for a Greener Planet: Planting Trees, Preserving Life”

Education and Youth Development

• “Empowering Youth Through Education: Building Tomorrow’s Leaders”
• “Digital Literacy for All: Bridging the Digital Divide”
• “STEM Education Initiatives: Inspiring the Next Generation of Innovators”
• “Girls’ Education Empowerment: Unlocking Potential, Creating Opportunities”
• “Community Learning Centers: Providing Accessible Education for All”
• “Career Readiness Programs: Preparing Youth for the Future of Work”
• “Arts and Culture Education: Nurturing Creativity, Celebrating Diversity”
• “Youth Mental Health Awareness: Breaking the Stigma, Building Resilience”
• “Inclusive Education for Children with Disabilities: Fostering Equality in Learning”
• “Environmental Education Initiatives: Fostering Stewardship for the Planet”

Health and Well-being

• “Promoting Mental Health Wellness: Supporting Resilience, Preventing Crisis”
• “Healthy Communities, Healthy Lives: Promoting Wellness for All”
• “Access to Healthcare for Underserved Populations: Bridging the Gap”
• “Nutrition Education and Food Security: Nourishing Bodies, Enriching Lives”
• “Preventive Healthcare Initiatives: Empowering Individuals to Take Control of Their Health”
• “Substance Abuse Prevention and Treatment: Breaking the Cycle of Addiction”
• “Maternal and Child Health Care: Ensuring Safe and Healthy Beginnings”
• “Elderly Care and Aging-in-Place Programs: Supporting Dignity, Independence”
• “Community Health Worker Programs: Strengthening Healthcare Delivery Systems”
• “Health Equity Initiatives: Addressing Disparities, Advancing Justice”

Technology and Innovation

• “Digital Inclusion Initiatives: Connecting Communities, Closing the Gap”
• “Smart Cities, Smart Solutions: Harnessing Technology for Urban Development”
• “Innovations in Renewable Energy: Pioneering Solutions for a Sustainable Future”
• “Blockchain for Social Good: Transforming Lives, Empowering Communities”
• “Artificial Intelligence for Social Impact: Leveraging AI for Positive Change”
• “Open Data Initiatives: Promoting Transparency, Empowering Citizens”
• “Virtual Reality in Education: Enhancing Learning Experiences, Expanding Horizons”
• “Telemedicine Programs: Bringing Healthcare to Remote Areas”
• “Tech for Good Hackathons: Collaborating for Positive Change”
• “Digital Skills Training for Employment: Building Tomorrow’s Workforce”

Community Development

• “Community Gardens: Cultivating Connections, Nourishing Communities”
• “Affordable Housing Initiatives: Building Homes, Building Hope”
• “Small Business Incubators: Fostering Entrepreneurship, Fueling Growth”
• “Community-Based Tourism: Showcasing Local Culture, Empowering Residents”
• “Social Enterprise Accelerators: Supporting Businesses with Purpose”
• “Community Health Clinics: Providing Quality Care, Promoting Wellness”
• “Civic Engagement Programs: Empowering Citizens, Strengthening Democracy”
• “Disaster Preparedness and Response: Building Resilient Communities”
• “Arts and Culture Festivals: Celebrating Diversity, Fostering Unity”
• “Community Libraries: Promoting Literacy, Enriching Lives”

Economic Development

• “Microfinance Initiatives: Empowering Entrepreneurs, Alleviating Poverty”
• “Skills Training for Employment: Unlocking Potential, Creating Opportunities”
• “Rural Development Projects: Revitalizing Communities, Sustaining Livelihoods”
• “Tourism Development Strategies: Driving Growth, Preserving Heritage”
• “Green Jobs for Sustainable Development: Fostering Employment, Protecting the Planet”
• “Supporting Women-Owned Businesses: Promoting Equality, Fueling Growth”
• “Financial Literacy Programs: Empowering Individuals, Building Stability”
• “Investing in Infrastructure: Connecting Communities, Driving Progress”
• “Youth Entrepreneurship Programs: Cultivating Innovation, Igniting Ambition”
• “Social Impact Investing: Generating Returns, Creating Change”

Arts and Culture

• “Public Art Installations: Transforming Spaces, Inspiring Communities”
• “Cultural Exchange Programs: Celebrating Diversity, Fostering Understanding”
• “Music and Performing Arts Education: Nurturing Talent, Enriching Lives”
• “Heritage Preservation Projects: Protecting the Past, Enriching the Future”
• “Community Theater Initiatives: Empowering Voices, Creating Connections”
• “Literacy through Storytelling: Promoting Reading, Building Bonds”
• “Art Therapy Programs: Healing Through Creativity, Restoring Hope”
• “Film Festivals for Social Change: Sparking Dialogue, Inspiring Action”
• “Street Art Murals: Beautifying Neighborhoods, Spreading Messages of Hope”
• “Cultural Heritage Tourism: Showcasing Tradition, Supporting Communities”

Human Rights and Social Justice

• “Gender Equality Initiatives: Empowering Women, Advancing Rights”
• “Access to Justice Programs: Ensuring Equality, Upholding Rights”
• “Anti-Discrimination Campaigns: Promoting Inclusion, Fighting Prejudice”
• “Child Protection and Advocacy: Safeguarding Childhood, Securing Futures”
• “Refugee Integration Programs: Building Bridges, Offering Hope”
• “Racial Equity Initiatives: Dismantling Barriers, Promoting Justice”
• “LGBTQ+ Rights Advocacy: Championing Equality, Celebrating Diversity”
• “Community Policing Partnerships: Fostering Trust, Enhancing Safety”
• “Humanitarian Aid Projects: Providing Relief, Restoring Dignity”
• “Prisoner Rehabilitation Programs: Supporting Reentry, Promoting Rehabilitation”

Disaster Response and Relief

• “Emergency Shelter Solutions: Providing Refuge, Restoring Stability”
• “Disaster Risk Reduction Strategies: Building Resilience, Saving Lives”
• “Food Security in Crisis Zones: Providing Sustenance, Offering Hope”
• “Medical Relief Missions: Delivering Care, Alleviating Suffering”
• “Psychosocial Support for Survivors: Healing Hearts, Rebuilding Lives”
• “Water and Sanitation Interventions: Ensuring Hygiene, Preventing Disease”
• “Search and Rescue Operations: Saving Lives, Offering Hope”
• “Disaster Preparedness Training: Equipping Communities, Saving Lives”
• “Post-Disaster Reconstruction Projects: Rebuilding Communities, Restoring Hope”
• “Technology for Disaster Response: Innovating Solutions, Improving Outcomes”

Food Security and Agriculture

• “Sustainable Agriculture Initiatives: Cultivating Resilience, Nourishing Communities”
• “Food Waste Reduction Strategies: Saving Resources, Feeding the Hungry”
• “Community Gardens for Food Security: Growing Together, Eating Well”
• “Livestock Management Programs: Supporting Farmers, Ensuring Sustainability”
• “Climate-Resilient Crop Development: Adapting to Change, Ensuring Stability”
• “Aquaponics and Hydroponics Projects: Growing Food, Conserving Resources”
• “Access to Markets for Smallholder Farmers: Empowering Producers, Enhancing Livelihoods”
• “Nutrition Education for Healthy Families: Fostering Wellness, Preventing Malnutrition”
• “Seed Banks for Biodiversity Conservation: Preserving Heritage, Ensuring Future”
• “Agroforestry for Sustainable Land Use: Balancing Ecology, Economics”

Wildlife Conservation

• “Protecting Endangered Species: Safeguarding Biodiversity, Ensuring Survival”
• “Anti-Poaching Initiatives: Combating Illegal Wildlife Trade, Preserving Ecosystems”
• “Habitat Restoration Projects: Restoring Balance, Reviving Ecosystems”
• “Community-Based Conservation Programs: Engaging Locals, Sustaining Wildlife”
• “Wildlife Corridor Protection: Connecting Habitats, Preventing Fragmentation”
• “Ecotourism for Conservation: Promoting Sustainability, Supporting Wildlife”
• “Marine Protected Areas: Saving Our Seas, Preserving Marine Life”
• “Conservation Education and Awareness Campaigns: Inspiring Action, Empowering Change”
• “Innovations in Wildlife Tracking and Monitoring: Enhancing Conservation Efforts”
• “Rewilding Initiatives: Restoring Nature’s Balance, Securing Futures”

Clean Energy and Climate Change

• “Solar Energy Access for All: Harnessing the Power of the Sun, Lighting the Way Forward”
• “Wind Power Revolution: Blowing Away Fossil Fuels, Embracing Renewables”
• “Energy Efficiency Initiatives: Saving Power, Saving the Planet”
• “Carbon Capture and Storage Solutions: Mitigating Climate Change, Preserving Our Future”
• “Green Transportation Innovations: Driving Towards a Sustainable Future”
• “Community-Based Climate Action Plans: Local Solutions, Global Impact”
• “Renewable Energy Microgrids: Powering Resilience, Empowering Communities”
• “Climate-Resilient Infrastructure Development: Building for Tomorrow, Today”
• “Sustainable Agriculture Practices for Climate Adaptation: Cultivating Resilience, Ensuring Food Security”
• “Climate Justice Advocacy: Fighting for Equity, Demanding Change”

Mental Health and Well-being

• “ Mental Health Awareness Campaigns : Breaking the Stigma, Building Support”
• “Mindfulness Programs for Stress Reduction: Finding Calm, Nurturing Resilience”
• “Peer Support Networks for Mental Health: Connecting Hearts, Healing Minds”
• “Therapeutic Art and Music Programs: Healing Through Creativity, Nurturing Wellness”
• “Mental Health First Aid Training: Equipping Communities, Saving Lives”

Tips for Generating Project Proposal Title Ideas

• Brainstorming Techniques: Engage in brainstorming sessions where you jot down any words, phrases, or ideas related to your project. Mind mapping, word association, and free writing can help stimulate creativity and uncover hidden gems for your title.
• Utilizing Keywords and Phrases: Identify key terms and phrases relevant to your project’s theme and incorporate them into your title. This not only enhances searchability but also reinforces the focus of your proposal.
• Considering Target Audience and Stakeholders: Understand your audience and tailor your title to resonate with their interests and priorities. Speak their language and address their concerns to establish a connection from the outset.
• Researching Existing Titles for Inspiration: Explore existing project proposals, articles, or publications within your field for inspiration. Analyze what works well and adapt elements that align with your project’s vision.

Common Mistakes to Avoid

• Being Too Generic: Generic titles fail to capture attention or convey the uniqueness of your project. Avoid clichés and opt for specificity.
• Using Jargon or Complex Language: Keep your title accessible to a broad audience by avoiding technical jargon or convoluted language. Aim for clarity and simplicity.
• Lack of Clarity or Ambiguity: Ambiguous titles leave room for interpretation, which can lead to confusion or misunderstanding. Ensure that your title leaves no room for doubt regarding the nature and purpose of your project.

Crafting an effective project proposal title is an art form that requires careful consideration and creativity. By incorporating elements of clarity, relevance, and engagement, you can create a title that not only grabs attention but also sets the stage for the success of your project.

Remember, your title is more than just a few words – it’s the first step towards making a meaningful impact. So, dare to be bold, be memorable, and let your title (from different project proposal title ideas) speak volumes about the essence of your project.

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Moscow Metro Station Proposal

Variant Studio

Moscow, Russia

A proposal by London-based design and architectural studio VariantStudio to create a noise-absorbing metro station. The station would be covered in porous ceramic panels that would absorb the train noise and the echo from the tunnels, therefore providing a more relaxed atmosphere in the station and creating a much more positive journey. The quietest metro station in the world? Possibly!

Design Team

In the subway tunnels and its premises, the underground trains and a constant passenger flow create a lot of noise and a strong echo. The conceptual idea of the architectural design for Novoperedelkino station in Moscow is to cover the walls and ceilings with acoustic and sound absorbing elements, therefore reducing the possibility of the sound waves to bounce off the walls and ceilings and create echo.

The three dimensional pyramid and prism panels would be created from lightweight and porous ceramic, that would be sound absorbing and fire safe. The finishing of the station would not only absorb noise, but it would be also used as an element for passenger navigation. The walls, floor and ceiling would form a pattern that would point the way to the platform, nearest exits and indicate from which side the train is approaching, therefore helping the passengers to navigate easier in the subway station. Walls and ceilings are created in a neutral ochre tone, but functionally significant elements that require attention are highlighted in more bright blue indigo.

Though the station requires only low and simple maintenance, we've also developed an innovative solution for cleaning the platform wall. The platform walls would be cleaned with a method used in car washing—during the nighttime, incorporated brushes move along the wall and remove tough train grease.

The visual language of the entrance pavilions reflects the main purpose of the station: simple movement. The area between the pavilions is provided with multi-level green zones, pedestrian walkways, shrubs, flowerbeds and recreation zones. Just like the station itself, the green zone is designed to absorb noise from the nearby highway. The bushes are planted and trimmed, therefore absorbing a noise of 40 decibels from the passing vehicles.

Architectural design will provide the passengers comfort and safety.

The quietest metro station in the world? Possibly!

Learn More About This Project x

• o 2 Favorite This
• Q 3 Comment

I realize you left the brushes uncovered for visualization purposes, but as I'm sure you know, they would have to be covered so as not to fling grime on passersby! Also, I couldn't help but notice the benches facing the tracks and thought I would paste this:   http://www.core77.com/posts/35103/Designing-a-Solution-to-Stop-Drunks-from-Falling-Off-of-Subway-Platforms  -  For consideration 

There are many Montreal stations that had a bright style to them when new.  Now, half the lights are continually burned out and spider webs seem to never be removed.  Let alone the inevitable filth of 100,000 people bumping in and out everyday.

Looks annoying to clean.

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Outrage over proposed SFMTA traffic safety plan in SF's West Portal after family killed

SAN FRANCISCO (KGO) -- There was outrage on Wednesday among residents and business owners over proposed traffic changes in the West Portal neighborhood of San Francisco.

Around a hundred people rallied outside an SFMTA feedback session. The agency is proposing the changes after a recent crash killed an entire family.

"I'm sick to my stomach about it!" said Lavive Kiely.

VIDEO: SFMTA announces traffic safety proposal after family of 4 killed in West Portal

Lifelong San Francisco residents and business owners sounded off in this West Portal neighborhood about an SFMTA plan to change traffic laws at and around the intersection of W. Portal Avenue & Ulloa Street.

"There are so many merchants here who have already battled COVID in a business way and now they are going to have to battle something new? This is going to be the nails in the coffin for some of them!" said resident Maureen Kelly.

She says the changes will hurt business.

MORE: Infant's organs donated to save other children in need after entire family dies in SF crash

"Where are the people going to go? They are just going to avoid the West Portal and go somewhere else," said Pankaj Shah, owner of Roti Indian Bistro.

The proposal would do away with left-hand turns in this area and make nearby Lenox Street a one-way road. Changes after an entire family was killed when a 78-year-old driver went off the road and hit them at a bus stop last month.

"This tragic, tragic accident should not be utilized opportunistically to try to slam this thing through and that's what is happening," said resident Pat Dunbar. "That is a block and a half away from what they are talking about redesigning that's just not right."

The SFMTA wouldn't comment on this matter publicly Wednesday but released video of an interview done last week about the matter.

"We're hopeful that the changes, by restricting the left turns in the intersection, will dramatically help reduce the conflicts, improve the pedestrian experience, while also at the same time supporting access to the West Portal district," said SFMTA Director of Transportation Jeffrey Tumlin.

VIDEO: Hundreds attend vigil for family killed in SF West Portal crash

However, multiple business owners pointed to SFMTA's recent redesign work on Valencia Street in the Mission District, putting bike lanes in the middle of the road for safety reasons. Business owners there say business has been down dramatically since the changes. There are now worries of the same problems happening in West Portal.

"This was a knee-jerk reaction to a terrible tragedy. It needs a little more thought," said Kelly.

"This is a really dramatic change and they put it out and said, 'There is 10 days of comment.' That's really inappropriate," said Dunbar.

"How does that prevent someone from speeding or going up on a sidewalk?" said resident Elisa Smith. "So even though they want to change the street, it wouldn't prevent anyone from doing exactly what the lady who crashed into that family of four did so I don't see the connection."

Those with the SFMTA say on the direction of Mayor London Breed and Supervisor Myrna Melgar they are moving quickly on this plan and will work closely with merchants to make sure their needs are met.

If you're on the ABC7 News app, click here to watch live

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• SAN FRANCISCO
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How to Write Your Business Plan Cover Page + Template

6 min. read

Updated March 4, 2024

The cover page is likely the last thing you’ll consider when writing a business plan . 

While it’s not the most vital part of your business plan, a well-formatted cover page can be a nice touch when pitching to investors , banks , or business partners. 

In this article, we’ll cover what to include and how to format your cover page so you can assemble an impressive page in just a few minutes.

• What is a business plan cover page?

The business plan cover page – or title page – is the introduction to your business plan document. It should be simple and straightforward—only providing logistical information about your business for stakeholders to reference.

Unlike your executive summary , a summarized version of your business plan, the cover page is strictly meant to provide contact information and set the tone for what they are about to read. The quality, formatting, and readability can all impact a stakeholder’s expectations for your plan and business.

Why do you need a cover page for a business plan?

To be clear, the cover page is not a required section of your business plan. 

It’s a largely decorative addition meant to grab the attention of a stakeholder. It should introduce you, your business, and the planning document and make it easy for the reader to find your contact information.

If you’re writing a business plan purely for internal purposes , you probably don’t need to spend time on a cover page.

But if you pitch to investors , apply for a loan , or approach a potential partner—a cover page can be a nice touch that makes you (and your business) look more professional.

What to include in your business plan cover page

It’s best to keep your cover page simple. The page should only include:

• Company logo
• Business name
• Value proposition (optional)
• Business plan title
• Completion and/or update date
• Address and contact information
• Confidentiality statement

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How to create your business plan cover page

Creating a cover page shouldn’t take too long. Gather all the information listed above, and then fine-tune the formatting. Here’s how we recommend you organize the information:

1. Start with your logo

Including your logo should help your business be more memorable. Just be sure it’s memorable for the right reasons.

That means adding a reasonably sized, high-resolution image at the top of your cover page. Just don’t make it so large that it takes attention away from other information on the page.

2. Add your business name 

You want readers to connect your business name to your logo. So, add some space (2-3 lines) and drop your name front and center. Consider using a large and bold font option to ensure it’s easy to read and immediately noticeable.

3. Include your value proposition (optional)

While optional, including your value proposition can be useful if it effectively describes your business purpose. 

4. Craft a title

Now you need to describe the document’s purpose. Don’t overthink it – start by adding “Business Plan” to the center of the page. Keep the bold font, but apply a slightly smaller font size than with your business name. 

From there, you can apply a title that frames the type of business plan you’re creating: “ One-page ,” “ 5-year ,” “Merger,” “ Growth plan ,” etc. 

Expanding the title is optional and should only be done if you believe it will benefit the reader.

5. Add the completion date

Including the completion date shows how fresh and up-to-date your plan is. Ideally, you’re revisiting your plan regularly (especially the financial projections in your plan). So the date should be relatively recent.

This information alone can show how focused and dedicated you are to running a successful business. 

As far as formatting is concerned, keep it simple. Include the month, day, and year – either numerically (9/15/2023) or spelled out (September 15, 2023).

6. List your contact information

This is the true purpose of your cover page. The last thing you want is for an investor or lender to love your pitch only to have to scrounge around for your email or phone number.

Add a header that states “Contact Information” centered near the bottom of the page. Then, on separate lines, add your name (or other points of contact for your business), email address, phone number, business website, and physical address. 

Tip: If you’re sending your plan digitally, add links to your email address and website so they can reach you quickly.

7. Include a confidentiality statement

The confidentiality statement is meant to help legally protect your information and ensure that no one shares or copies portions of your business plan. 

You can include a simple “Confidential” watermark near the top of the page or write a more thorough statement to sit at the bottom.

Here’s an example:

“This document contains confidential and proprietary information created by [your business]. It is exclusively designed for informational purposes and should not be disclosed, shared, or copied without the consent of [your business].”

Don’t worry too much about emphasizing this information. It can sit as smaller text in the footer of your cover page. 

• Tips to make your cover page memorable

Adding the information should be quick. Now, spend some time on these best practices to get your business plan title page ready to share.

Apply consistent formatting

Inconsistent formatting looks unprofessional and can make a document more difficult to read. So check that your character and line spacing, font choices, and text alignment are consistent to ensure they are identical. 

You should also print out the document (as a Word Document and PDF) to check if the format changes.

Use your brand color scheme

Adding your brand colors to text, borders, and other design elements can strengthen the presence of your brand identity in your business plan. It also better connects non-visual elements to your logo. 

Just don’t force adding color to your plan. If it takes away from the text or takes too much time to get right, it’s best to avoid it.

Check your cover page from top to bottom for spelling errors and mistakes (you should do this for your entire business plan). If possible, have someone else proofread it to ensure you didn’t miss anything.

Business plan cover page examples

To help you visualize your cover page design, here is an example from our free business plan template :

We recommend you avoid creating an overly designed business plan. However, if you believe a more visual cover page will grab your reader’s attention—check out these other examples.

Spend more time on the rest of your business plan

We’ve already emphasized that you shouldn’t spend too much time creating a business plan cover page. While it can be a nice addition, it’s often quickly skipped over and only referenced again if the reader needs your contact information. 

And it’s unnecessary altogether if you’re not planning to share your plan with anyone. If that’s the case, focus your time and effort on writing the rest of your business plan. 

Check out our full plan writing guide for step-by-step walkthroughs for every section. 

You can also download a free business plan template (that includes a cover page) to ensure you cover everything about your business.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Kody Wirth is a content writer and SEO specialist for Palo Alto Software—the creator's of Bplans and LivePlan. He has 3+ years experience covering small business topics and runs a part-time content writing service in his spare time.

Table of Contents

• Why do you need a cover page?
• What to include
• How to create a cover page
• Cover page examples
• Focus on the rest of your business plan

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Business | Ryan’s proposed redevelopment of Thomson…

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Today's Paper

• Government & Politics
• Environment

Business | Ryan’s proposed redevelopment of Thomson Reuters site in Eagan moves forward

Local real estate developer Ryan Cos. is one step closer to a comprehensive guide plan amendment that would change the land use designation for the 179-acre parcel in Eagan that formerly housed Thomson Reuters.

The city’s Advisory Planning Commission voted 6-0 Tuesday night in favor of recommending a land use change for the parcel from major office to a mix of light industrial and residential use.

As outlined in the developer’s proposal , 120 acres would be allocated to industrial use in the central and eastern portion of the site and could include a data center, research and laboratory spaces and an office showroom.

The remaining 59 acres would have a mix of housing types including townhomes, twin homes and single-family homes.

The proposal indicates that 35 acres at the southwest portion of the site would be marked low-density residential and could house 70 to 140 units, while the remaining 24 acres at the northwest portion of the site would be marked medium-density and house 80 to 180 units.

“There has been a dramatic shift in the office sector,” Peter Fitzgerald, vice president of real estate development for Ryan, said at the meeting. “There isn’t an office campus in the U.S., let alone in the state, that isn’t having to re-evaluate how they’re using their land,” he said.

Some Eagan residents who attended the meeting Tuesday voiced concerns about traffic congestion and pedestrian walkways along Elrene Road, which borders the site to the west.

“The amount of traffic that is generated from major office type of land use is, in rough numbers, twice as much as the rate that is generated from industrial land use,” said Aaron Nelson, an engineer for the city.

Other concerns from residents included the preservation of oak trees, duck ponds and green space in the area.

“You have a tree on the city of Eagan flag and, at the rate we’re going, we’re not going to have any trees left,” one resident said.

Two people who live near the property also noted concerns about an increase in park use at Wescott Station Park, located just south of the property, with the additional housing in the area.

Commissioner Brandon Block said he supports the proposal, adding “What else could they propose? High rise apartments? Heavy industrial? … What they are proposing does seem to fit well with this chunk of land.”

Next the proposed comprehensive guide plan amendment will be heard by the city council at the May 7 meeting.

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A top House Democrat wants to remove Trump's Secret Service protection if he's sent to prison

• Rep. Bennie Thompson wants to deprive Donald Trump of Secret Service protection if he's sentenced to prison.
• It's unclear what will happen to Trump if he's sentenced to state or federal prison.
• As a former president, Trump is entitled to Secret Service protection for life.

Rep. Bennie Thompson , the former chairman of the House January 6 committee, introduced legislation on Friday that would strip former President Donald Trump of Secret Service protection if he is sentenced to prison.

"Unfortunately, current law doesn't anticipate how Secret Service protection would impact the felony prison sentence of a protectee — even a former President," Thompson, a Mississippi Democrat, said in a statement released by his office. "It is regrettable that it has come to this, but this previously unthought-of scenario could become our reality."

Related stories

Thompson is responding to possible concerns that if Trump were sentenced to prison as a result of a conviction in any of the 91 felony charges across the four indictments he faces .

As Business Insider previously reported, there would be major logistical hurdles to overcome if Trump were to be incarcerated. One of the biggest concerns would be what happens to Trump's Secret Service detail. By law, former presidents and their spouses are entitled to lifetime protection unless they decline to accept the security. The children of former presidents are also entitled to protection until they turn 16.

Trump's first criminal trial began in Manhattan earlier this week. New York prosecutors allege that the former president falsified business records related to hush money paid to adult film actress Stormy Daniels before the 2016 election. On paper, Trump could face over 600 years in prison based on the combined charges of the four cases pending against him. In reality, he would likely serve a lot less based on sentencing guidelines. The maximum sentence on each count Trump faces in New York is four years of prison .

Under Thompson's bill, any Secret Service protectee would have their security stripped if convicted of a state or federal offense that is punishable by at least a year in prison. The legislation does not mention Trump directly. As such, it could apply to any future president, vice president, and their families. The Secret Service also protects major presidential candidates.

It's unlikely Thompson's bill will pass through the House, where Republicans hold a narrow majority. Still, it is notable that a Democrat as senior as Thompson is responding to Trump's legal struggles this way. President Joe Biden and his campaign have been largely quiet on the Manhattan trial.

Watch: Donald Trump was indicted in New York. Here's what we know so far.

• Main content

Bears unveil plans for new stadium near Soldier Field, will include fixed roof

By Jenna West, Kevin Fishbain and Adam Jahns

After playing at Soldier Field since 1971, the Chicago Bears plan to build a new multipurpose stadium just south of their current home.

Bears president Kevin Warren unveiled plans Wednesday for the franchise to build a lakefront stadium with a fixed roof and a 20 percent increase in green space on the museum campus outside the stadium for visitors to enjoy. Warren said the new stadium will allow the Bears to hold more concerts and events and give them a chance to bid on hosting a Super Bowl.

• Follow live coverage of the 2024 NFL Draft today

The goal is to get approval during the current legislative session, with shovels in the ground by the summer of 2025 that could allow a stadium to open by 2028, Warren said.

Sports fields and gardens will replace Soldier Field, with the stadium’s historic colonnades preserved as a tribute to Chicago’s military veterans. The Bears will continue playing at Soldier Field while the new stadium is under construction.

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“This marks a pivotal moment for Chicago as we introduce a visionary project prioritizing the public good,” Chicago Mayor Brandon Johnson said in a statement. “The proposed stadium, accompanied by expanded open spaces and recreational facilities, exemplifies my administration’s commitment to enhancing the quality of life for all Chicagoans. … I look forward to the positive impact it will have on our beloved city.”

A world-class destination for a world-class city. Introducing initial designs for a new lakefront stadium. #StadiumForChicago — Chicago Bears (@ChicagoBears) April 24, 2024

The stadium project will cost $3.2 billion, and Bears ownership will contribute $2 billion toward that proposed cost. Karen Murphy, the Bears executive vice President of stadium development and COO, said the club will apply for a $300 million NFL loan as part of the private investment plan.

Johnson said the project will not result in new taxes on the city’s residents.

While the capacity for the new stadium will be similar to Soldier Field (65,000 seats), the plan is to include more standing-room-only options.

The first phase of the Bears project is the stadium, followed by adding infrastructure to the surrounding campus in phase two. Phase three is “optional infrastructure to enhance the campus, improve circulation, and maximize public economic benefits, totaling $665 million.” They project the building of the surrounding infrastructure will take five years after the stadium’s completion.

Project plans include improving access to the museum campus near the stadium with better infrastructure and adding public restrooms and food and beverage options for park users.

Greenberg: Can the Chicago Bears land both Caleb Williams and a new stadium?

The Bears last underwent a major renovation on Soldier Field 20 years ago, and previously planned to move the team to the suburbs north of Chicago.

In September 2021, the Bears signed a purchase agreement to buy a 326-acre plot of Arlington Park racecourse property in Arlington Heights, Ill, for $197.2 million. The idea was to build a stadium and create a “mixed-use” area full of restaurants, bars and hotels that provide the franchise with more revenue. The deal was finalized in February 2023 and the horserace track was demolished.

But the team turned its attention back to Chicago as arguments over school districts and real estate taxes for the Arlington Park property stalled the project. The Cook County Board of Review recently appraised the land at $125 million. The Bears have argued it should be valued at $60 million, and an appeal by the team is likely.

Warren reiterated Wednesday that while the Bears are the biggest landowner in Arlington Heights, their stadium efforts remain focused on the city of Chicago.

Bears chairman George McCaskey shared that same sentiment at the NFL owners’ meetings in March.

“We want what’s best for Bears fans and what’s best for the community,” McCaskey said. “And if that can be done on the museum campus, we’d be thrilled.

“That area is a jewel of our great city. But it needs better access. And this is an opportunity to provide that and bring out all that the Museum Campus has to offer. And I think if we do it right, it will be great for the museums, great for Bears fans, great for the people of the city of Chicago and great for the region.”

Warren played a major role in helping the Vikings build U.S. Bank Stadium, a domed venue considered one of the best in the NFL. He envisioned something similar for the Bears and unveiled those plans Wednesday.

Required reading

• Bears pivot new stadium plans to dome near Soldier Field, rather than Arlington Heights
• Bears say proposed Arlington Heights stadium no longer team’s ‘singular focus’
• Bears Arlington Park stadium project beginning to win over more fans?

(Photo courtesy of Chicago Bears)

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Investor boost for Moscow Metro brings new line and less gridlock

For the first time Moscow Metro management is looking to attract private investors to build a new subway line in the east of the city. Several Russian and foreign companies are already lining up to take part in a project.

The Chief Executive of the Moscow Metro Igor Besedin says negotiations are underway with a Spanish investor.  The companies are interested in developing both underground and above ground with retail and other services offered to passengers. The first private line with 9 stations stretching 19 km would be the longest subway line built in recent years.  Its cost could be about $3.2 billion, according to the Russian consulting firm FBK. The new line leading from Aviamotornaya station to Lyubertsy fields should be completed by 2015.  Moscow has a serious traffic problem, and authorities think a new subway line will help reduce the gridlock. Currently the city has 300km of underground railway split across 12 lines with 182 stations. About 7 million people use the Moscow Metro every day. Moscow Metro system has no privately owned lines yet, but the Mykinino station in the west of Moscow was built by a private investor. Private subway lines are common in big cities all over the world. Private lines operate in Tokyo and in London.

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