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Operations strategy case studies

Customer operations.

A leading US non-profit health insurer focused on service as a key differentiator. It wanted to gain insight into current operational performance, and develop customer-centric capabilities like self-service and digital competency. PwC's Strategy& was engaged to evaluate and address gaps in customer and member engagement.

Leveraging our health insurance expertise, proprietary market research databases, and best practices to help the client develop its differentiated customer-centric capabilities, we identified quick wins included outsourcing of manual activities, automation of macros/scripting, and standardization of call center work-from-home policies. We delivered a plan to enhance workforce management, consolidate provider data claim, and move to pre-pay policy. Additional recommendations addressed network rationalization, timely issuance of ID cards, and reducing SG&A expenses.

The project identified $25M investment in provider engagement, flexible network design, personalized member service, and real-time enrollment to achieve the desired differentiating capabilities.

Innovation and product development

A global chemicals specialty company with multiple business units and several existing embedded R&D teams was challenged by stagnating growth in difficult market conditions and the client was seeking to reinvigorate the portfolio. The client sought to consolidate R&D capabilities and establish a corporate innovation function to coordinate and drive its long-term R&D agenda and drive growth.

Strategy& was asked to design the innovation operating model, define the collaboration with business units, and develop a concept for R&D partnerships and venturing to drive growth.

We established a target operating model, refocused product innovation into clusters and developed a venturing approach. The client experienced a significant upswing in R&D productivity, new record numbers of patents filed, and breakthroughs innovations in a number of focus areas. Overall, improved R&D coherence led to 13% direct top line growth and 15% EBITDA improvement.

Strategic supply management

A global lighting company with over $5B sales revenue across more than 130 countries was faced with tremendous market disruptions resulting from the transition from traditional lighting to LED. To successfully play in this significantly different market, the company sold off its traditional business and refocused on the technically driven, fast-cycled LED business. To enable this, the client had to adopt new business models. Within this context, the procurement function had to undergo a major transition towards strategic supply management to effectively support the businesses going forward.

Strategy& supported the client in identifying the new requirements resulting from the changed business models, developing the procurement transformation program based on prioritized 4-6 focus areas (e.g. SRM, Supplier and Innovation Scouting), including appropriate KPIs, and designing a comprehensive change management concept and roadmap to ensure engagement and buy-in from the client team.

The transformation delivered significantly improved service levels for the BUs based on nine key strategic supply management capabilities and an adapted operating model with an improved split of roles and responsibilities between corporate headquarters and business units.

Competitive manufacturing

A global product company with $10B sales revenue across more than 130 countries was suffering from a highly complex manufacturing footprint which was not aligned with the client’s main markets. The client was losing sales and profitability due to high order fulfillment cycle times, high manufacturing costs, and low productivity performance in its key operations.

Strategy& designed the global manufacturing footprint strategy based on clearly defined customer and market requirements. As a consequence, the team agreed to realign the operations footprint from 23 to 15 operations by implementing a more balanced global footprint closer to key customers and/or distribution centers.

The transformation delivered shorter order fulfillment cycle times while simultaneously reducing manufacturing costs by up to 10% and improving overall productivity and flexibility. These results led to a gross margin improvement by 5%.

Capital assets

A leading oil field services and equipment company’s financial performance was lagging its peers, and the company had committed to a 3% improvement in North American net margin. Management believed there was an opportunity to improve the effectiveness of their >$1B equipment maintenance spend, but was unclear on where and how to achieve savings.

Strategy& helped the client pinpoint inefficiencies in their maintenance operating model, shifting from a highly reactive and siloed operation to an integrated team using advanced techniques to deliver maintenance when and where needed based on data. The changes were substantial as the client reorganized to break down functional barriers and create a maintenance process focused on customer performance.

Results were impressive — the maintenance transformation program was implemented at the top 80% of locations by revenue, resulting in a ~2% boost to net margins. It also drove a 20% reduction in maintenance cost, 50% reduction in maintenance related downtime, and improved customer service.

General and administrative (G&A) operations

The securities servicing division of a global banking group sought to address business challenges like reduced productivity, sub-optimal operating model for its Center of Excellence (CoE), lack of process standardization, cost escalation, process fragmentation, and duplication. Strategy& was asked to help in accelerating execution and benefits delivery through process optimization, offshoring and redesign of operating model.

Strategy& developed initial hypothesis through a detailed current state analysis, using both quantitative and qualitative tools, and conducted workshops to identify quick win opportunities. We proposed a redesigned operating model for the CoEs, and suggested in-depth implementation plan to drive the changes.

The project identified potential cost saving of $10M per annum and recommended lean FTE allocation across locations. The project also identified opportunities to achieve process efficiency and provided detailed target state structure of the CoE, including team size, shift patterns, and processes performed.

Enterprise-wide operational excellence

A leading tier-1 automotive supplier for the production and processing of rubber, plastics and metal with $680MM. sales revenue faced significant growth rates, but structures, process efficiency and financial performance did not follow accordingly and significant refinancing/cash flow complications evolved.

Strategy& was tasked with reshaping the company starting from product-market-strategy, developing the organizational structure and optimizing the entire process and operations landscape. An overall restructuring concept based on two pillars was developed: 1) Urgent short-term actions focusing on firefighting to ensure customer satisfaction and 2) sustainable long-term measures facilitating the optimization of the company’s footprint, product creation process, sales initiatives as well as lean production initiatives and the definition of an overall production system.

Continued success of these measures was ensured through the implementation of a common reporting structure and escalation process to track progress and define counter measures in case of deviations. The highly successful project identified cost saving initiatives worth more than $135MM. and had the client achieving EBIT margins of 6-8% during the project.

Strategy&'s global footprint

View the complete list of Strategy& worldwide offices

Partner, Strategy& Germany

Harald Dutzler

Partner, Strategy& Austria

Principal, Strategy& US

Haroon Sheikh

Senior Executive Advisor, Strategy& Middle East

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PwC Case Interview Guide 2024: Criteria, Technique & Tips

PwC (PricewaterhouseCoopers) is one of the  Big Four Consulting Firms (along with KPMG, Deloitte, and EY). Every candidate who wishes to land the offer from PwC must go through an essential round called a “ case interview ” in the Assessment Center.

In this article, we’ll cover the complete overview of the PwC case interview and the tips and techniques to help you ace your case interview round. 

Overview of PwC case interview

The PwC case interview is a candidate-led interview used to assess candidates for technology and management consulting positions . Candidates are required to go through three to four 45-minute case study sessions, which simulate the actual work of consultants in the firm. 

The three common case types in the PwC case interview are individual case, group case, and written case.

A candidate must go through the case interview round in a full-day event consisting of two to three stages, known as “Assessment Center” in Europe/Middle East and “Super Day” in the US.

The PwC case interviews occur after the video interview

Candidates have to pass three rounds (Application -> Online test -> Video Interview) before getting into the case interview round .

If you successfully pass the case interview round, you will advance into the final round - partner interview. If you pass this final round, you will receive an offer from PwC within two weeks.

Application round: Submit your resume and cover letters via PwC online application platform. You need to craft your resume in consulting style and have an impressive cover letter .

PwC Online test : Take a series of online psychometric assessments, including situational judgment and numerical, verbal, and logical reasoning.

Video interview: includes fit/behavioral interview and workplace case studies. You will record yourself answering the given questions. PwC has an e-learn preparation for the video interviews . You can check it out!

Case interview: includes a series of case interviews (individual and group) to assess candidates’ traits and abilities as consultants.

Partner interview: candidates will go through an “informal” talk with the partner or senior manager of the local office they apply. This is similar to the fit interview at Bain and BCG .

PwC interviewers value leadership and business acumen

To ace the PwC case interview, candidates must demonstrate they have the five crucial qualities needed by PwC. “Whole leadership” and “Business acumen” are highly valued since these two are essential qualities for an aspiring consultant.

The five qualities, as stated in their “The PwC Professional” framework , are:

Whole leadership: Lead yourself and others to make a difference and create a positive impact in a responsible, authentic, resilient, inclusive, and passionate manner.

Business acumen: Bring business knowledge, innovation, and insight to create distinctive value for clients and PwC.

Technical and digital: Apply a range of technical, digital, and other professional capabilities to deliver quality and value.

Global and inclusive: Operate and collaborate effectively with a mindset that transcends boundaries and embraces diverse perspectives.

Relationships: Build relationships of high value that are genuine and meaningful.

Source: PwC Global

PwC case interview format is candidate-led 

PwC case interview is a candidate-led case interview , similar to the BCG case interview and Deloitte case interview . The interviewer will present the issue and require the applicant to lead and control every stage to solve the case: structure the problem, develop frameworks, request data, synthesize results, and provide solutions.

Candidate-led cases focus on one big problem

In candidate-led cases, you have to figure out how to solve a big case . This is opposed to interviewer-led cases , where the interviewer presents smaller questions about the case to the candidate.

You should take a top-down approach - break the problem into small parts of the issue tree and tackle each one at a time. 

Candidate-led cases are flexible

In a candidate-led interview, the candidate can choose their own suitable approach.

The interviewer usually forms a “universe” of data on the client and their problems for you to explore. If your issue trees and solutions seem to go beyond the given information (in a good direction), the interviewer can “make up” new information on the spot to help you solve the case in your way.

Candidate-led cases focus less on being right

In a candidate-led interview, you put less emphasis on giving a definite “correct” answer and focus more on creating a structured, reasonable approach .

An “acceptable” margin of error is allowed in the candidate-led interview since you must break down the problems by yourself without much assistance from the interviewer. 

To ace the candidate-led case interview, you need to understand the fundamentals of a candidate-led case . Our Case Interview End-to-End Secrets Program features countless instant-result tips and techniques for case interviews to help you maximize your performance!

After learning the tips and some sample cases, you will need exclusive feedback. Book a meeting with our coaches at MConsultingPrep now! Those ex-consultants will help you practice specific candidate-led case interviews, give you the most detailed and concrete feedback, and suggest the most suitable improvement methods. 

Three PwC case types

PwC case interviews usually include three types of interviews: individual case interview, group case interview, and written case interview.

PwC individual case interview

This is the standard type of PwC case interview. PwC has a similar candidate-led case interview style to BCG and Deloitte. Candidates will receive the case from the interviewer, which they need to define the issue and give solutions. There will be two or three cases for a 45-minute session.

PwC group case interview

The group case interview is popular in BCG, Bain and Big Four firms. A group case interview will usually go through five stages:

Stage 1: You will be assigned to a group of 3–6 applicants.

Stage 2: The group will be given a case and relevant information to solve.

Stage 3: You will be given 10 minutes to examine the case and prepare alone or in collaboration with another team member.

Stage 4: The group will discuss case questions for 20 minutes while the interviewers observe and take notes.

Stage 5: The interviewers will ask questions about the cases in the next 20 minutes.

PwC written case interview

The final type of case interview at PwC is the written case presentation .

At PwC, the case question and data are usually provided 48 hours before the presentation. Candidates must prepare PowerPoint slides and evidence to support their findings on presentation day.

Each candidate would have 15-30 minutes for presentation and another 15-30 minutes for Q&A with the interviewer. 

Fundamental framework to solve PwC case interview

To solve the PwC case interview, you need to develop an issue tree to break down your case. To create a suitable issue tree, you can use common frameworks for case interviews : Profitability framework, Business situation framework, McKinsey M&A framework, 4P/7P marketing mix, or Porter’s five forces model. 

To further enhance your case interview performance, you can also apply five effective tools (or mini-frameworks): External vs Internal, Quantitative vs Qualitative, Costs vs Benefits, 2x2 Matrix, and SWOT analysis. 

Five common frameworks for case interview

Profitability framework is mostly used to mathematically break down problems before switching to the qualitative framework for solutions. To use the profitability framework, candidates will split profits into revenues and costs.

Business situation framework is used to analyze a company situation in four areas - Company, Competitor, Customer, Products (3C-1P). This 3C-1P framework is flexible for many purposes, however it may be too generic and need customization depending on the situations. 

McKinsey M&A framework is used to assess a proposed merger and/or acquisition on three aspects: standalone values of each involved company, their synergy, and other factors. This framework is MECE and promotes customizations, and is one of the best M&A frameworks. 

4P/7P marketing mix in marketing for tangible work analyzes the 4P - Product, Price, Place and Promotion; while in service marketing three other Ps will be added in - People, Process, and Physical evidence. This framework focuses on the marketing aspect, hence unsuitable for multi-function strategies. 

Porter’s five forces model analyzes the industry surrounding a business in five aspects - Suppliers, Customers, Competitors, New entrants, and Substitutes. This framework is used to get an industry overview and understand the client’s context.

Five effective tools for case interview

External vs Internal method is quick and easy to segment information about a particular entity. The internal branch concern what is inside or intrinsic of the said entity, and the external branch concerns the outside factors. 

Qualitative vs Quantitative mini-framework is used for evaluations. Dividing items into two MECE groups reduces confusion and minimizes the risk of missing an essential item. 

Cost vs Benefit in the decision-making process is very straightforward - if the benefits of an option outweigh its costs, that option can be chosen.

2x2 Matrix is a decision-making tool where options are examined using two criteria, each of which forms an axis of the matrix. 

SWOT analysis mini-framework is seldom used in case interviews for being too generic. However, it can be used for a quick and easy evaluation of a company’s positioning within the industry context. 

To have a deeper understanding of the common framework used in the case interview, you can check our free article on Case Interview Framework .

How to prepare for PwC case interview?

To ensure the best performance possible in the PwC case interview, you can follow this 5-step preparation.

Step 1: Familiarize yourself with candidate-led case examples

PwC hasn’t provided any case examples on its official site. Still, you can start with candidate-led case interview examples from Bain to familiarize yourself with the format and how to interact with the interviewer.

Bain case sample: Coffee Shop Co.

Bain case sample: FashionCo.

Bain case sample: Associate Consultant Mock video

You can also get familiar with more case interview samples and all instantly-effective tricks for case interviews with our Case Interview E2E Secret Program . You can learn all the fundamentals and expose to a more detailed and in-depth analysis of case interview samples with suggestions.

Step 2: Practice consulting math

Interviewers intensely evaluate potential consultants' mental math because consultants have to deal with quantitative data daily. It might take too long for them to bring out a calculator whenever they need to calculate anything, and doing so during a negotiation appears unprofessional. 

Some people find consulting math challenging at first; however, a few techniques can help you ease into the process while still practicing effectively, such as:

Train your head: Do your daily calculations mentally unless an EXACT answer is required.

Start with small steps: At the start, a piece of scratch paper and a 5% margin of error help; once you are confident, discard the paper and narrow down the margin.

Establish a routine: Allocate some time for daily practice. This may be hard at first, but you can feel the improvement once you’ve overcome the inertia.

Step 3: Develop business intuition

Having business intuition sharpens your performance significantly in case interviews. Working on intuition is a gradual process that takes practice every day. You can improve your business intuition through two means:

Written material: It's a good idea to read business papers daily. You can also find excellent articles on the McKinsey , Bain , and BCG websites. Be careful, though, Because the important thing is not how many pages you read but what you learn from them.

Experience and observations: Don't just show up to work; try to figure out what the senior managers are doing, the reasoning behind each decision they made, and how it has affected the organization.

Step 4: Learn the fundamentals and frameworks

Practice the use of hypotheses and issue trees, the MECE principle, and the frameworks until you are comfortable using them– they are the backbone of candidate-led case interviews.

It might be tempting at first to go straight for the frameworks – if you make this common mistake, get ready for some very unpleasant surprises in the interview. Frameworks need a lot of customization to fit actual cases , and to customize effectively; you need fundamental knowledge.

Step 5: Perform mock interviews

Mock interviews are a great way to simulate the actual case interview session. Find a former consultant to help you practice; they have been through countless case interviews, both real and mock, and they know what’s required of a candidate, so they’re the best people to run your simulations with. 

MConsultingPrep can help you connect with ex-consultant coaches to receive more personalized feedback to improve what is lacking in your performance and enhance your chances of landing the offer. Book your mock case interview session with us right now!

Tips for the perfect PwC case interview

Nine tips for the perfect pwc individual case interview.

Tip #1: Understand the procedure of a candidate-led case interview

There is a five-step procedure to approach the PwC candidate-led case interview. 

Taking the case: You need to take notes on all information regarding the clients and the case situation. Keep your notes organized to refer back to them easier.

Clarifying: You will have time to gain more information and/or clarify the points you haven’t fully understood about the cases.

Structuring: You will need to break down the case business problem into smaller components to create the issue tree , allowing you to solve it in an effective and cohesive manner.

Hypothesizing: You must develop the hypothesis based on evidence and available data about the problems and find the root cause. If the initial hypothesis in a branch of the issue tree no longer makes sense, go to the next branch. If the hypothesis matches, stick to it to find the root causes and solutions.

Pitching: The pitch is your case interview's final product, where you summarize all findings and recommendations to solve the case. You need to deliver the pitch in a structured, top-down manner.

Tip #2: Have a perfect case opening

There are four reasons to make a good case opening while you deliver your case interview:

First, it shows you have complete control of the upcoming problem-solving process, which is critical in candidate-led cases.

Second, you can demonstrate your whole leadership and relationships with proactiveness - aligning yourself with PwC's five qualities mentioned above.

Third, a good case opening creates a great first impression. Consultants are expected to perfect everything from the beginning to the end, so this could make a good head start for a 30-minute interview.

Finally, this is an opportunity to align during the interview. After the interviewer has outlined the case details, explain the case to the interviewer in your own words to ensure you grasp the issue and align with the interviewer.

Watch more: How to open a case perfectly?

Tip #3: Map your next moves

Pause occasionally to summarize where you are and where you’re going next. It gives you a sense of direction and authority; additionally, you get plus points in the interview for an organized approach. 

This also gives your interviewer a chance to help you with your mistake. If your interviewer gives you advice, take it – assume it’s intended to be helpful.

Tip #4: Be consistent with your intended hypotheses

Always speak with the current hypothesis in mind, and that hypothesis must be in the issue tree. The sole purpose of the hypothesis-driven approach is to have your efforts and problem-solving steps guided and structured. 

Therefore, to avoid being overwhelmed by piles of data in your case interview, do a sanity check by returning to your issue tree - if what you're doing does not correspond to your present place on it, go back immediately!

Tip #5: Deliver your pitch in one structured manner

This is the most important tip to take because you need to show that you own the consultant qualities - being structured and straight to the point. Present your analyzes in one perfect, insightful, top-down, concise, and captivating final pitch.

Find a way to structure the problem; this will guide your discussion with the interviewer. Briefly explain the framework you plan to use, allowing the interviewer to comment. In general, the simpler the framework, the better. Once the interviewer endorses your framework, stick to it.

To structure your speech:

Begin with a summary line that states the key takeaway/intention.

Separate what you want to say into distinct sections. As much as possible, avoid jumping back and forth between items.

Number your items so you and your interviewer can keep track of them. It's even better to specify how many things you'll be discussing beforehand.

Make your recommendation based on the conclusions you reached from your discussion, even if you are unsure with so little data and time to discuss all the issues.

Tip #6: Make a personalized script

Make a script of what you're going to say and rehearse it a hundred times. Practice all of the formulaic phrases, such as the opening or data request. With enough practice, those lines will become second nature to you.

The secret to seeming professional in a case interview is to talk in a systematic and formal manner. Using scripts also saves brainpower, which you will undoubtedly want in case interviews.

Tip #7: Keep your notes organized

Neat note-taking greatly assists with your train of thought, making storing and organizing information easier. You're also demonstrating to the interviewer that you're well-organized and meticulous.

Divide your notes into three categories to make them easier to read and interpret: data, presentation, and scratch paper. When the interview begins, take three pieces of paper and name them appropriately. Here is the content that should be on each type of note:

Datasheet: note down and process any data the interviewer gives you, as well as your calculations.

Presentation sheets: draft things you’ll say to the interviewer.

Scratch paper: anything else you need to write out, such as brainstorming ideas.

Tip #8: Avoid long pauses

Take a minute to think; don't be afraid of the silence. If you really need silence to think, ask for a timeout or announce think-out-loud mode. However, taking it too long will backfire, especially if you can’t come up with something worthy of the long wait. Use the pause prudently, and always try to think as fast as possible while still being “correct”. 

Tip #9: Find and ask for more insights

Try your best to be in-depth and comprehensive with your analyzes. Always ask yourself, “Am I overlooking something?” and “Can I drill down further?”. 

This is also helpful when you are stuck in your analysis. You can try asking for insights from the interviewer (remember to state your purpose clearly) like this:

If you have a piece of data and don’t know what to make of it, ask for benchmarks to put the data into perspective.

If you are unsure which framework to employ, consider "segmentation" - look at how the customer or the industry often segments that item. If you need to know how they do it, ask the interviewer.

When you cannot see the problems in the case (probably resulting from the “MECE” of your issue tree), ask the interviewer nicely for a way out.

However, remember to manage your time well. If you take too long, the interviewer might force you to move on, and you will lose the time to solve the case holistically.

Four tips for the perfect PwC group case interview

You are being evaluated with many other candidates in group case interviews. So, how can you make yourself stand out? Here are six helpful recommendations to ace a group case interview.

Tip #1: Manage your ideas

Take your time processing the question and developing an orderly and structured response. If you allow yourself time to analyze, your answer will be more robust. Ask the interviewer for a few minutes to organize your thoughts, but avoid excessive silence when necessary.

Try not to intervene forcefully while others are speaking in group interviews. If you have a brilliant idea, write it down. That way, the flash of brightness won't fade from your memory.

Tip #2: Decide whether your role is a leader or team member.

This is the decision that needs to be made on the spot - other candidates are going for the “leadership role” of the discussion. If you want to lead, go right at it. However, you can still demonstrate desirable consultant qualities even as a team member.

If you decide to be the team leader, emphasize your facilitator role.

It’s a good idea to be proactive in proposing what topics to discuss, in what order they should be addressed, and how much time should be allocated to each issue. You can bring the group’s focus back together if the group gets off track.

By the end of the group discussion, make a point to compile people's different points. This puts you in a position to bring everyone together and ensure all candidates are on the same page.

If you decide to be a team member, speak to add value.

Candidates will take turns presenting answers to the interviewer. Before it’s your turn, listen carefully to other people’s answers and the interviewer’s feedback. This way, you can add valuable and helpful insights to the discussion. Remember, good points go to the quality of what you say, not the number of times you speak up.

Tip #3: Ask good questions

Asking outstanding questions will set you apart. It demonstrates that you are attentive and willing to learn more.

Great questions often target one or more objectives: explaining an unfamiliar term, clarifying the issue's purpose, or expanding the team's understanding of the setting or business.

Tip #4: View others as teammates

Seeing people as colleagues puts you in a collaborative attitude, which allows you to work successfully with others. You look to be both a helpful leader and a team player in this manner.

You can be the first to answer your interviewer's question to avoid seeming timid. You can encourage co-interviewees by emphasizing their excellent ideas, adding what you believe is lacking, and explaining your reasoning.

Three tips for the perfect PwC written case presentation

Tip #1: Skim and scan to gain an overview of the case quickly

Skim the data for a summary, then focus on supporting evidence. You need to remove irrelevant data by starting with a defined goal to find the data that answers questions or supports your findings.

You can practice speed-reading in daily activities. When reading newspapers, for example, ask yourself questions regarding the topics being covered, then explicitly hunt for solutions in the articles.

Tip #2: Timebox your activities during the presentation

To ensure adequate time management, allocate a precise time limit for each activity.

When that time limit is nearly over, quickly wrap up what you’ve been doing (e.g., skimming data) and move on to the next (structuring the problem).

In such a pressured interview setting, you easily make mistakes, so set aside some time for contingencies.

Tip #3: Present recommendations first

Tell them your solutions first, and explain later – it’s the results that count!

On a consultant's slide, the chart titles contain the most valuable insights, and their presentations and pitches start with the conclusion. You are an aspiring consultant, so act the same way during case interviews.

Scoring in the McKinsey PSG/Digital Assessment

The scoring mechanism in the McKinsey Digital Assessment

Related product

Case Interview End-to-End Secrets Program

Elevate your case interview skills with a well-rounded preparation package

KPMG case interviews are candidate-led, occur in the last stages of KPMG’s recruitment process, and typically last 30-45 minutes.

Case interview is the last round of EY hiring process with 3 phases: application, online tests and interviews. EY case interview lasts 30 - 45 minutes in total

Case interview is the last round of Deloitte hiring process with 3 phases: application, online tests & interviews. The whole process can take up to 2-3 months

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Case studies

Leading luxury car brand in China

• A leading pharmaceutical company

A leading eCommerce player

Hr transformation, a leading investment group, improving sales efficiency and customer experience by simplifying sales processes, digital transformation, personalised care and frontline staff capability improvement..

Client's challenge

This is one of the biggest producers of premium cars and one of the world's biggest manufacturers of commercial vehicles. They have experienced fast growing sales volume in the past few year; however, they have issues of long wait time for retail customers and at times poor customer experience, primarily due to sub-optimal sales processes and a lack of priority on customer experience. The situation is complicated by the high turnover rate of frontline retail sales staff, which is a common issue across the industry in China.

We worked jointly with the client to review existing retail sales processes, to identify efficiency and customer experience improvement areas through interviews, dealer visits, customer focus group and benchmarking. The efficiency issues were classified by owner (OEM, investors or dealers) while improvement suggestions were discussed and aligned separately via a series of workshops. We reviewed and identified high priority frontline people issues, developed quick-win solutions and also identified future improvement areas. The tailored collaborative quick-win solutions have already been implemented in selected pilot dealers.

We successfully reduced car hand-over time for customer from 5-6 hours to 3 hours in pilot dealers while also enhancing the customer experience with a personalised and digital sales process. Moreover, according to our mid-term road map, the client is now able to replicate the pilot success to the larger dealer network in China. And in the term, the client will work on identified areas for digital integration and transformation to further enhance its efficiency in both internal operation and customer experience.

Mainland China and Hong Kong Automotive Industry Leader, M&A Consulting Leader, PwC China

+[86] (10) 6533 2977

A leading multinational pharmaceutical company

Transforming business by leveraging machine learning and exploring business model innovation.

A major business unit of this client was tasked to drive significant growth while maintaining a neutral cost base. In China, the client has 2,000 sales representatives in this BU covering major hospitals in large cities. The client is not only facing internal pressure (frozen headcount and cost reduction), but also facing external pressure related to medical reform in China. The client wanted to use analytics to optimise their promotional efforts for key products, and in Phase II explore further growth opportunities to expand its business.

Phase 1 focused on optimising hospital promotion, including data collection and cleansing, data modelling and analysis, and providing insight and recommendations at hospital and regional levels, in various scenarios based on different policy assumptions.

• Data collection and cleansing – PwC collected the hospital promotion activity data and conducted the external research to identify the impacts from policy changes.
• Modeling and analysis – PwC incorporated a variety of client data sources and external research data to develop a hospital level sales response and scenario planning tool to assess the impact of changes in assumptions.
• Insight and recommendation – Base on modeling results, PwC provided recommendations on promotion optimisation at both hospital and regional levels, as well as various recommendations based on policy assumptions.

Phase 2 focused on exploring business model innovation to develop future sales strategy, including business assessment, innovation exploration, playbook design and resource optimisation.

• Business assessment – PwC conducted an internal assessment to review current business performance and optimisation opportunities, as well as an external assessment to capture policy impacts to the business, competitor analysis and the innovations in the industry.
• Innovation models research and playbook design – PwC conducted an in-depth analysis on the business model innovations and its implications, helped optimise hospital segmentation and developed its corresponding tactics for business growth.
• Resource optimisation – PwC helped define the resource implications of the new business model and developed recommendations for implementation.

In Phase I, we helped the client improve promotion effectiveness for their target hospitals, and provided recommendations to optimise the sales organisation. In Phase II, we helped the client further identify several business growth opportunities based on patient journey and develop innovative business models for business expansion. The customised approach was highly regarded by the senior leaders and we are in discussion of roll out to other business units.

Pharma and Healthcare Industry Leader, PwC China

+[86] (10) 6533 7734

Using blockchain to build trust in the food & beverage supply chain

Client’s challenge

Multiple scandals ranging from rebottled beer to synthetic rice has resulted in a widespread distrust among Chinese consumers. In response, a group of industry leaders including a giant eCommerce player, international nutritional brands and logistics players came together to tackle the following question: how can we use technology to build trust?

Base on the needs and concerns of the market, PwC helped the client to come out with 4 core principle to drive the solution design. It must be a cost-efficiency solution on both investment and efforts and build in customer-based. It should allow increased transparency and security but have flexibility as well to accommodate changing regulation and technologies. According to these 4 principles, PwC uses blockchain as the foundation of the entire traceability solution and thoroughly enhances the security and efficiency of the original data-base, enabling customers to visit credible and essential data at any time.

With the brand new data system, PwC helped the client build an information solution enabling transparent and efficient communication. It simplified inner inventory and employee regulation and more importantly, successfully build customer’s trust. To PwC, this is a huge success to integrate blockchain into data system and design customised functions for our clients.

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Transforming hr to become a true highly effective partner.

The client needed to transform their HR operation to be fit for future growth, to achieve its aggressive 5 year growth targets. Also, the complexity in business mix, way of working as well as fast change in the industry put the human capital at the centre stage among leadership. Therefore, the implications for HR is to be business-centric, result-oriented, and to deliver sufficient value to business; to build a highly effective HR operating system (including process, organisation, IT and people capabilities).

• Helped the client diagnose HR operations from both outside-in and inside-out perspectives in customer offering, people & organisation, process, IT and data. Leveraging leading practice and change workshops, PwC help the client identify key gaps and develop the blueprint and roadmap design.
• Use customer centric approach to identify the current services gap in HR and develop differentiated value propositions for various stakeholders. Building on above value propositions, to redesign to-be processes, organisational structure, TOM, service offering and service delivery model as well as measurement and digital experiences.
• Conducted key strategic topics such as people analytics, strategic workforce planning, digital HR, Global mobility, EVP etc. with various industry best practices from our global network, to define the high-level future state.
• Developed the future application and the information architecture design to incorporate the requirements from change directions into an integrated solution, and guide POC processes for future vendor selection.

PwC provided in-depth industry knowledge and best practice through our global network to deliver leading insight on critical HR topics. This formed the basis for the future change direction. The client in now able to define various sub projects to address key gaps in transformation journey and enhance their HR operating model and system.

Workforce Advisory Leader, PwC China

+[86] (10) 6533 2685

Developing a financial consolidation and reporting management system rooted in China

The major portfolio companies of client include investments in health and medicine, real estate, iron and steel, mining, retail, culture, service and other industries. As rising bottlenecks and risks disrupt existing reporting flow and tools, the client is finding it hard to ensure the quality and efficiency of its financial information. Efficient support in richer financial data for its investment strategies is needed. At the same time, the increasingly complex investment network is rendering its statistic management even more challenging. Therefore, the client requires a fast and efficient way to draw a clear and complete picture on its investment map.

By adopting information technology and the Hyperion software, the PwC team, in close collaboration with financial leaders, business personnel, and external auditing teams, implemented a new Hyperion Financial Management (HFM) application. We also customised a multifunctional data collection tools for the client. Meanwhile, the project team also co-created a financial data warehouse with the client to collect detailed financial statistics as part of a future business intelligence platform.

By utilising the HFM functions of processing management, data collection and validation, inter-transaction elimination, ownership adjustment and consolidation reporting, the client is able to shorten its financial consolidation time. Thus, satisfying the needs of a complete financial report encompassing flow schemes, full entity scope, all segments, and full scenario coverage, within the group.

Finance Consulting Leader, Shanghai, PwC China

+[86] (21) 2323 2998

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The PwC Case Interview (Including Strategy&) – A Complete Guide

• Last Updated January, 2024

PwC is an accounting firm with a huge consulting arm. Its consulting business is as large as those of Bain, BCG, and McKinsey combined. If you’re interested in landing a job in the consulting industry, it’s a great firm to apply to because its business combines strategy consulting (Strategy&) as well as business transformation/implementation (PwC).

If you want to know more about PwC consulting and Strategy&, you’re in the right place! In this article, we’ll discuss:

• An overview of PwC Consulting and Strategy&.
• The PwC recruitment process.
• The PwC case interview.
• The behavioral/fit interview.
• The PwC group case.
• The PwC individual presentation.
• Our 5 tips for preparing for PwC and Strategy& interviews.

Let’s get started!

PwC Consulting and Strategy& - An Overview

The pwc group case, the pwc recruitment process, the pwc individual presentation, the pwc case interview (including strategy&).

5 Tips for Preparing for PwC and Strategy& Interview

The PwC Behavioral Interview

PwC Consulting and Strategy & - An Overview

5 Tips for Preparing for PwC and Strategy & Interview

PwC employs over a quarter of a million people in 155 countries worldwide. Its operations are divided into two parts: Trust Solutions and Consulting Solutions. Trust Solutions focuses on its accounting and tax services. PwC Consulting Solutions help a broad spectrum of clients navigate complex business issues by leveraging PwC’s significant experience and range of capabilities.

Client case studies include:

• helping TransRe adopt an enterprise resource planning system to collect and manage data, offering insight and improved decision-making.
• supporting Chipotle to implement a loyalty program to improve customer relationships, build loyalty, and drive business growth.
• providing pro bono consulting to charity The Trevor Project to strengthen its technological capabilities and optimize its volunteer recruitment process.

How does PwC Consulting differ from Strategy&?

In 2014, PwC acquired Booz & Co., the commercial arm of consulting firm Booz Allen Hamilton, and renamed it Strategy&. While PwC Consulting focuses on typical management consulting cases and implementation projects, Strategy& specializes in strategy consulting.

Set up by PwC to attempt to compete with McKinsey, Bain, and BCG, Strategy& has over 3,000 consultants helping businesses shape their future strategies. Strategy& focuses on creating competitive advantage by “developing corporate and business unit strategies and building differentiating capabilities that outperform the competition.” ( Source: PwC )

Implementation of those strategies is handed over to PwC consulting teams. If you join PwC’s management consulting team you will, “help clients translate strategy into execution, closing the gap between ideas and outcomes, to transform the organization and achieve tangible business results.” (Source: PwC)

Like most other Big 4 firms (EY, Deloitte, and KPMG), the PwC recruitment process has multiple stages:

Stage 1: The PwC Application

For entry-level recruitment, the first stage of the PwC process is to submit an application form for the particular roles you’re interested in. You can search for your school’s application deadline on PwC’s interactive campus map. If you can’t find your school or have recently graduated, you should submit by their September deadline. You’ll be asked to pick your top 2 preferred office locations and you’ll need to submit a resume.

To learn more about how to write a stellar consulting resume, read Consulting Resume: Everything You Need to Know .

Stage 2: The PwC Online Test

A few hours after you’ve submitted your application, PwC will send you an assessment to complete via email. You have to complete the online test within 3 calendar days so it’s worth thinking about that when applying. The PwC online test is a series of games-based assessments to measure cognitive ability, behavioral preferences, and verbal and numerical reasoning.

Learn more by reading PwC Online Test .

Stage 3: The PwC Interview

If you successfully pass the online test, PwC will invite you to a series of interviews. These will include a case interview and behavioral interview and may include a group case and an individual presentation. The first of these interviews is sometimes conducted as a video interview where you’ll record your answers to a range of questions and case studies. Group interviews have traditionally been part of the recruiting process for sophomore consulting internship candidates and select other groups. It’s a good idea to clarify with your recruiting contact what types of interviews you’ll have.

In the past, the bulk of the remaining interviews, group, or individual activities took place during an assessment day. However, for 2021-22 recruitment, PwC US is moving to virtual interviewing. For Consulting Services, you’ll face two virtual, live interviews back-to-back. If you move forward in the process, there may be a final additional  interview.

Nail the case & fit interview with strategies from former MBB Interviewers that have helped 89.6% of our clients pass the case interview.

The case interview process is similar for both PwC Consulting Services and Strategy&. The case interviews are both candidate-led, which means you’ll be responsible for deciding what analysis you want to do and what the approach should be.

The PwC case interviews for Consulting Services applicants typically focus on profit optimization, cost optimization, and market sizing. For example, a recent candidate was asked to “Run me through a market sizing estimate of the iPhone market in Asia.”

For a breakdown of precisely what each of these types is, read Case Interview Types: Master Common Ones Before Your Interview .

The PwC Strategy& case interview includes more strategy-focused cases (such as make-vs-buy decisions, new product introduction, M&A, etc.), but how you tackle a case interview is the same no matter which area you’re applying for.

Following this 4-step model gives you the best chance for success:

• Understand the question . Make sure you understand what it is you’re being asked to do. Repeat back to the interviewing team what exactly you think the task is so they can correct you if necessary.
• Create a structured approach to the problem . Analyze what data you’ve been given and identify areas where you need more information about the client’s problem. Use a business framework to explore the case further or, better yet, create one of your own that’s specific to the issues in your case.
• Ask relevant questions and analyze the problem . Begin to share the assumptions you’re making about the case and ask the interviewing team questions about areas where you’re uncertain or need more data to inform your judgments.
• Effectively communicate your recommendation . Walk the interviewing team through your recommendation(s), explaining how you used the data provided to back up your recommendations. Make sure you call out any assumptions made or any risks associated with the action you’re proposing.

The fit or behavioral interview is a way for interviewers to figure out how well candidates would work within the firm’s culture and how they’d be in front of clients. Interviewers want to feel that they could work well with you if you were part of their team and that you’d represent the firm effectively on client projects.

While the exact questions will differ between firms, here are ten common questions asked in behavioral interviews:

PwC's Core Values

PwC has 5 core values that define its culture and approach:     

• Act with integrity
• Make a difference
• Work together
• Reimagine the possible

It’s important to ensure that when answering interview questions, you keep these values in mind. For example, if the interviewer asks you to tell them more about yourself or what you do for fun, pick stories that show where you’ve made a difference, challenged the status quo, or tried something new.

If you’re interviewing for several different firms, it’s important to tailor your responses to each individual firm. Try not to rely on stock answers about why management consulting is the role for you. Many other candidates will also be waxing lyrical about working with the best people, on the most interesting projects, for the most exciting clients.

Try researching cases the firm has recently been involved in and explain why they’re interesting to you. Or look into work the firm does regarding corporate social responsibility and talk about how it aligns with your values.

The Best Answers to PwC Behavioral Interview Questions Are Stories

Frame your examples as stories. Stories engage interviewers even after a long day interviewing dozens of candidates. While you want to remain professional, it’s ok to talk with emotion as you share your stories. Interviewers want to see humans, not robots! One of PwC’s core values is ‘Care’ so interviewers want to know what’s important to you and more about the things that make you you.

Make sure you also reflect on your own learning from the examples you want to share in your interview. You’ll likely be asked about how you work in a team, how you handle conflict, and how you overcome failure. Using a model like the ASTAR(E) framework helps you remember to share the effect that going through that experience had on you and how it’s changed how you would approach things in the future.

For the Strategy& interview specifically, it’s worth noting that you may face more behavioral questions than you expect. PwC is keen to check that you’re not just using Strategy& as an MBB backup and wants to make sure you’re a great fit for the firm.

To learn more about acing the behavioral interview, read The Consulting Fit Interview: What to Say, What NOT to Say .

PwC has traditionally used a group case as part of its recruiting process during the assessment day for some applicants (most frequently, undergraduate sophomores applying for internships). A typical group case experience involves you working within a small group to solve a business case.

Interviewers assess both analytical and behavioral competencies as you work in your team to solve the case. This means you have 2 roles during a group case. First, you need to contribute to solving the case — providing analysis, making logical assumptions and judgments, and offering insight to shape the overall recommendation you present to the client.

Secondly, you need to showcase how well you can work within a team — offering an opinion, demonstrating active listening, summarizing and building on others’ points of view, and leading the team towards consensus.

Recent interviewees have not had a group case as part of their PwC interview process. This is likely due to Covid restrictions, so make sure you are ready for a group case in the event PwC reintroduces them. If you want more help on preparing for a group case interview, read This Is What You Need to Know to Pass Your Group Case Interview .

As part of the recruitment process, you may be asked to prepare an individual presentation. This comes in the form of a written case presentation. Unlike other firms, PwC releases the information you’ll need to prepare your recommendation 48 hours in advance of the interview.

Using the information provided, you’ll have to prepare a PowerPoint presentation showing your analysis of the data, explaining any assumptions you’ve made, and detailing your client recommendations.

On the day of the interview, you’ll spend 15–30 minutes presenting your findings and then 15–30 minutes taking questions on them from the interviewing team.

Bain and BCG commonly request a written case, so this may feel familiar if you’ve interviewed for them. For more information on preparing for a written case interview, check out Written Case Interviews – Everything You Need To Know .

5 Tips for Preparing for PwC and Strategy& Interviews

Now you’re clear on the different elements that make up the PwC interviews, here are our top 5 tips for acing them:

1. Research

Make sure you do your research before your PwC or Strategy& interview. Understand what it is about the firm that appeals to you, what type of case work they’re involved in, and how else they get involved in the community.

It can sometimes be helpful to figure out what a company isn’t as much as what it is. So compare PwC to other firms and note the differences and why PwC still appeals. Learn their core values and what a typical day would involve as an analyst, or the specific role you’re applying for.

Ensure you also know as much as possible about the format for the interview. Are you expected to complete several tasks or just one? How much time will you have? Will you have a single interviewer or multiple? Company websites often describe the people they’re looking for to join their team — those will be the attributes you’ll be assessed against, so make sure you’re clear on what they are.

2. Prepare and Practice

Once you’ve done all your research, start your preparation. Use case interview examples to practice your casing skills. The linked page includes several PwC case examples as well as ones from other consulting firms. Make sure you feel confident in your case interview math skills too.

For your behavioral interview, make sure you’ve prepared answers to typical questions such as “Tell me about yourself” and “How would you manage a challenging team member?” Make sure your answers follow the ASTAR(E) framework and that you’ve tailored them to show off how you meet the PwC core values. You can practice answering these questions with a friend or coach until you feel confident in your responses.

3. Follow a Structure

Consulting firms are looking for structured thinkers who can solve a wide variety of business problems. Show your structured problem-solving skills by creating a framework that identifies the key issues you want to address in the case and use this framework to keep your progress in the case on track. Building your answers around a framework can help ensure you cover all the important points succinctly and confidently.

4. Explain Your Approach and Any Assumptions

Remember your math teacher always used to tell you to show your work? Well, it’s the same during consulting interviews. If you’re using data or solving math problems during your PwC case interview and you end up with an incorrect answer, it’s important to gain as much credit as possible.

Maybe you just made a small error in your calculation but your assumptions and approach were sound. The interviewer will never know that unless you walk them through the steps you take as you’re solving the case. Make sure you talk aloud as you’re putting together the pieces of the case and ensure you clearly state any assumptions you’ve made as you present your final recommendation. By making your assumptions clear, you‘ll allow your interviewer to guide you if you get off-track.

5. Communicate Confidently

In the PwC case interview, once you’ve decided on a recommendation, make sure you communicate your thoughts confidently. While interviewers are obviously interested in your analytical skills, business acumen, and logical approach, they also care about how you’re going to appear in front of clients. They need you to be able to effectively communicate your thoughts and respond appropriately to questions and feedback.

This is also true of the behavioral interview, where your interviewers also care about how you’ll fit within their team and what it’d be like to work long hours on a project with you. They’ll expect you to talk with passion about things you care about, offer thoughtful or interesting stories in response to questions, and seem friendly, competent, and approachable.

– – – – –

In this article, we’ve covered:

• The difference between PwC Consulting and Strategy&.
• The stages of the PwC recruiting process.
• What you need to know about the PwC case interview, behavioral interview, group interview, and individual presentation.
• 5 tips for success in PwC interviews.

Still have questions?

• Our Ultimate Guide to Case Interview Prep .
• PwC Psychometric Assessment .
• The Big 4: How Do They Fit Into the Consulting Industry
• Group Case Interview .
• Written Case Interview .

Help with Case Study Interview Prep

Thanks for turning to My Consulting Offer for advice on PwC case interviews. My Consulting Offer has helped almost 85% of the people we’ve worked with to get a job in management consulting. We want you to be successful in your consulting interviews too. For example, here is how Alex was able to get his offer from Strategy&.

© My CONSULTING Offer

3 Top Strategies to Master the Case Interview in Under a Week

We are sharing our powerful strategies to pass the case interview even if you have no business background, zero casing experience, or only have a week to prepare.

No thanks, I don't want free strategies to get into consulting.

We are excited to invite you to the online event., where should we send you the calendar invite and login information.

PwC (Strategy&) Case Interview (questions, process, prep)

Interviewing at PwC and their strategy subsidiary (Strategy&) is very demanding. PwC uses a combination of case interviews, written case presentations, and group case study interviews to evaluate candidates.

This may sound overwhelming, but don't worry. We've put together the ultimate guide to PwC's consultant interview process. With the information and resources below, you'll be one step closer to landing a job offer. 

Here's an overview of what we'll cover:

• Interview process
• Fit and PEI questions
• Case interviews
• Group case interviews
• Presentation
• Preparation

Right, let's get into it.

Click here to practise 1-on-1 with PwC ex-interviewers

1. pwc consulting is bigger than all the mbb firms.

When it comes to consulting, PwC is a juggernaut. With $22bn in consulting revenue in 2022, PwC's consulting business line is bigger than McKinsey, BCG and Bain combined.

The huge growth of PwC's consulting business has been driven primarily through acquisitions. This includes the acquisition of Booz & Company in 2014, which formed the PwC group known as Strategy&.

PwC divides their consulting business into 2 primary branches.

• Strategy& focuses on executive level strategy, including capability identification, operating model, and market position. It also advises on creating growth, by increasing margins, reducing costs, and driving lean operations. 
• PwC Consulting focuses on digital strategy, implementation of technology tools, and integration and innovation programmes. But also M&A strategy, executing deals, restructuring organizations, and implementing post-merger improvements.

The work you'd do in the Strategy& branch of PwC, is very similar to the work you'd find at McKinsey , BCG or Bain . Whereas the work you'd be doing in PwC Consulting is closer to the type of consulting the other Big 4 firms do. If this peaks your interest, you can learn more in our article that compares Big 4 to MBB firms . 

  2. PwC (Strategy&) interview process overview

 PwC Consulting and Strategy& use 4 steps in their recruitment process:

• Resume  and cover letter screening
• Online assessment tests
• First round interviews
• Second round interviews

Let's take a closer look at each step. Please keep in mind that each step may vary based on location and role. It's always a good idea to check with your HR contact, to get more specific details based on your interview track. 

2.1. Resume and cover letter screening

First, recruiters will look at your resume and assess if your experience matches the open position. This is the most competitive step in the process—we’ve found that 90% of candidates don’t make it past this stage.

You can use this free resume guide  and this free cover letter guide  to help tailor your application to the position you’re targeting. 

And if you’re looking for expert feedback, you can also get input from our team of ex-MBB recruiters , who will cover what achievements to focus on (or ignore), how to fine tune your bullet points, and more.

2.2 PwC (Strategy&) online assessment tests

After the initial application, you'll face the   online assessment. The assessment may be one or multiple tests. To get through to the next round, you'll need to score better than at least 50% of applicants (50th+ percentile) .

Here's a snapshot of the assessment tests used at PwC Consulting (note: you can expect similar tests at Strategy&).

A lot of candidates are eliminated at this stage, so make sure you practice beforehand and that you're getting good scores before taking the real thing.

You can practice taking the test on the PwC website.

2.3 First round interviews

First round interviews are usualy conducted via an online video call. You can expect one behavioral interview, and one case interview, often in the form of a market siziing question. These will be unstructured, in the sense that you won't be given any additional information when you're asked the question (you'll need to ask questions in order to get that). Recent examples reported on Glassdoor include:

• Estimate the size of the market for a pen manufacturer
• What is the size of the market of computer mouses in France (BtoB & BtoC segments)?
• Estimate the size of the market for accounting services for SMEs.

2.4 Second round interviews

Second round interviews are usually a "Super Day", OR a case presentation. Note that the term "Super Day" is usually used in the US, and the term "Assessment Centre" is more common in Europe.  

Here's what it entails:

• Super Day (Assessment Centre)
• All-day evaluation at a PwC facility
• 2 behavioral interviews
• 1-2 standard case interviews (structured or unstructured)
• 1 group case interview (structured)
• Written case presentation
• Receive a case from the recruiter
• Prepare a PPT deck with your analysis
• Present in-person and engage in Q&A

Now you have a good overview of the interview process, let's take a look at what kind of questions you can expect to face and how you can prepare to ace each part of your PwC consulting interviews.

3. Top behavioral interview questions asked at PwC (Strategy&)

Behavioural interview questions asked at PwC Consulting and Strategy& fall into two main categories:

• Fit questions. These are generic questions such as “ Why consulting? ” or “ Why PwC? ”.
• Personal Experience Interview (PEI) questions. These are questions such as “Tell me about a time when you led a team through a difficult situation.” Or “Tell me about a time where you had to manage a team conflict”

To prepare, consulting fit / PEI questions   in the past. But in summary here are the top 5 fit and PEI questions you should prepare for at PwC, Strategy&, or other consulting firms.

Top 5 fit questions:

• Why PwC? ( this article will help )
• Why consulting?
• Walk me through your resume
• Tell me about something not on your resume
• Tell me about your greatest accomplishment

Top 5 PEI questions. Tell me about a time when ...

• You led a team through a difficult situation
• You worked in a team and had to manage a conflict
• You had a disagreement with a colleague / boss
• You had to change someone's / a group's mind
• You overcame a really difficult challenge

If you would like guidance on how to answer these and any other behavioral questions you're likely to face in your PwC interview, questions, check our article on the McKinsey Personal Experience Interview (it's totally relevant for non-McKinsey candidates too).

Now, let's crack some cases!

4. PwC (Strategy&) case interviews

Case interviews at PwC Consulting and Strategy& are candidate-led. The style is similar to what you will experience in a   BCG case interview   or a   Bain case interview .

For a candidate-led case interview, there are 7 types of questions you need to prepare for:

• Framework development
• Framework exploration
• Quant question – Data provided
• Quant question – No data provided
• Creativity question
• Recommendation

You can read more about case interviews and how to prepare for them, in our free case interview guide . You can also get a sense of what candidate-led case interviews are like, using the video below. As we mentioned, case interviews at PwC Consulting (and Strategy&) are typically candidate-led and therefore use the same format as BCG and Bain.

5. PwC (Strategy&) group case interviews

As mentioned in the overview above, group case interviews are sometimes used in the second round at PwC Consulting and Strategy&. Here is the key information you need to be aware of for this type of interview:

• Candidates get divided into groups of 4 to 6
• Each group is given information about a case (i.e. a client facing a problem)
• You are given 10mins to review the materials by yourself or with another person in your group
• You are then asked to discuss a few questions about the case for 20mins with the rest of your group in front of your interviewers
• The interviewers will ask a few questions to the group for 15 to 20mins

Click here to download a sample group case study interview problem from PwC.

This type of case mainly tests your ability to work with others. Interviewers won't intervene during the group discussion. They will just observe the group dynamics and mark each participant based on how they are contributing to the discussion.

Here are the   top 3 things you should aim to do   in your group interview:

• Speak with a purpose. At the beginning of a group discussion, a lot of candidates will want to speak their mind as they know participating is important. But participating is not enough. The QUALITY of your input is crucial. Sometimes, it's better to let two or three people get the discussion started. And to then make a very thoughtful point based on how they started the discussion. Focus on the quality of your input, not the quantity.
• Involve everyone. Another tip that's easy to apply is to keep an eye on who's participating in the conversation and who's not. If you identify a member of the group who's struggling to make themselves heard, you should not hesitate to help them be heard by saying something like: "We haven't heard everyone's opinion on this yet. John, Rebecca what do you think?"
• Summarise. Finally, at the end of the 20 minutes group discussion it's a good idea to summarise the different points people have made. This will position you as the person bringing everyone together and making sure all candidates are on the same page. It is something some partners in consulting like doing with clients in real life and will therefore reflect positively on you.

And the   top 3 things you should really avoid doing :

• Being easy to read. Group interviews is the time to put your poker face on. Everyone is stressed in a group interview. But you need to try your best to come across as confident. A good way to do this is to focus on basic body language: look at people in the eye, sit confidently, don't cross your arms, try not to fiddle with your hands, etc.
• Interrupting others. Consultants need to be client-friendly, and interrupting someone in a discussion is not client-friendly at all. You should listen carefully to what others are saying. Try to have a genuine interest in what they think. Before making your point, summarise their point to show that you understand what they mean.
• Dominating the conversation. Finally, some candidates are so eager to participate in the conversation that they end up completely dominating the rest of the group without realising it. A good tip to avoid this is to keep an eye on how much time you talk. If you are in a 5-person group you should aim to speak 20% (1/5th) of the time and really no more than 25%.

Your performance in regular and group case interviews will play a big role in the firm's decision to give you an offer. If you'd like to learn more about group case interviews, check-out our separate detailed guide here .

6. PwC (Strategy&) case presentations

The final type of case interview used by PwC (Strategy&) is a written case presentation.

Here's a quick overview of what to expect:

• Receive the case 2 days in advance
• Prepare PPT slides with your recommendations and supporting data
• On the day of your interview, you'll have a...
• 15-30 minute rehearsed presentation
• 15-30 minute Q&A discussion with the interviewer

PwC Consulting does written cases a bit differently than other firms. For example, BCG would only give you 1-2 hours to prepare, but PwC Consulting sends the case 48 hours in advance. 

For this type of interview, Strategy& more closely resembles BCG and Bain , because they may not provide the case until you're at the interview location. 

As a note, a written case presentation is VERY different from a normal case interview, so don't think you can get through on your normal case interview skills. In order to prepare, we recommend you study our in-depth written case interview guide .

7. PWC (Strategy&) case interview preparation plan

In this section, we're going to cover the most important things you can do in order to prepare for your interview and land that consultant job at PwC.

7.1 Learn the case interview essentials

The best starting point for your case interview prep is our case interview prep guide . It'll take you through all the different types of questions you may be asked in your case interview, show you how to draw from different frameworks to structure your answer, and give you example cases to practise with.

7.2 Become really confident at maths

You don't have to have a perfect GPA or GMAT score to succeed at case interview maths. However, during your  PwC / Strategy&  interviews, you will be expected to quickly perform accurate mental maths. 

In order to do this, it’s essential to know the formulas for common metrics, like return on investment or breakeven point. And it’s also helpful to know a few maths shortcuts to help you solve problems more quickly. To learn more about these topics, check out our free guide to case interview maths . 

In our experience, the most successful applicants start their interview preparation by practising maths skills, so make sure you prioritise this step. 

7.3 Research the company

PwC Consulting and Strategy& interviewers want to hire candidates who are deeply motivated to work for their firm. Make sure you're up to date in the latest developments in the area of the company you're applying to join. The Strategy& homepage and the PwC and Strategy& YouTube channels are good places to start.

Be sure to read what PwC say about their values and what they're looking for. In addition, do some networking so that you can show you've made the effort to reach out to current staff.

7.4 Do mock interviews

How you solve each case is important, but your interviewers will also be evaluating how you COMMUNICATE your answers. It's important to speak in a structured way that makes it easy to clearly understand your points.

The best way to hone your communication skills is to practise interviewing out loud, and you can do that in three main ways:

• Interview yourself (out loud)
• Practise interviewing with friends or family
• Practise interviewing with ex-interviewers

To help you with this process, here is a  broad  list   of consulting interview questions  you can practice with.  Practising by yourself is a great way to get started, and can help you get more comfortable with the flow of a case interview. However, this type of practice won’t prepare you for realistic interview conditions.

After getting some practice on your own, you should find someone who can do a mock interview with you, like a friend or family member.

We’d also recommend that you practise 1-1 with ex-interviewers from PwC / Strategy&. This is the best way to replicate the conditions of a real case interview, and to get feedback from someone who understands the process extremely well. Meet our MBB ex-interviewers who’d love to work with you.

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Welcome to the State Tax Quarterly Insights. We highlight significant current state legislative, regulatory, judicial, and administrative developments that may impact your business. 

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Fortifying company growth with ESG

PwC’s team collaborated with the client to identify relevant issues where it could walk the ESG talk even further. These conversations helped identify the material environmental and societal issues where the forgings manufacturer could play a meaningful role.

#TogetherWeFuture

Forgings manufacturer

Building strategy and setting up a roadmap to help the company achieve its ESG commitments

Ramkrishna Forgings Limited (RKFL), a manufacturer and supplier of open and closed die forgings, wanted to integrate Environmental, Social and Governance (ESG) components into its business and operations.

Our community of solvers from the ESG team along with RKFL connected with its stakeholder groups to identify relevant issues where it could walk the ESG talk even further. These conversations helped identify the material environmental and societal issues where the forgings manufacturer could play a meaningful role.

As a result of these interactions, RKFL narrowed down on the following three core areas to focus on as its ESG vision in a bid to achieve carbon neutrality by 2050.

Environmental consciousness – by preserving and protecting the environment across its operations

Communities – by aspiring to be the employer and partner of choice for their employees and suppliers respectively and helping local communities thrive

The long-run – by operating ethically and responsibly, with transparency

Among its commitments is the aim to ensure that 50% of its energy use will be from renewable sources by 2028. It also committed to source locally, recycle 100% of its water use by 2025 and decrease 50% of its overall waste through the 3R approach.

The manufacturer aims to incorporate future-ready employee upskilling and well-being programmes in 2023. The client wants to collaborate with its suppliers to ensure they comply with their ESG vision by 2024 through training and workshops. 100% of key suppliers will also be audited on their ESG compliance in the same year.

The Solution

To ensure that the company met its three-pronged mission, our community of solvers laid out an achievable road map to help it through the process. It helped the company set a sustainable strategy as well as achievable yet ambitious targets to ensure it meets its proposed goal of carbon neutrality. A governance team will be formed to deliver, monitor, and report the company’s ESG performance in accordance with global standards and reporting frameworks as well as SEBI’s circular on Business Responsibility and Sustainability Report mandate.

Ready to begin your ESG journey? PwC India can help.

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BCTI Unveils PwC-Authored Case Study Spotlighting Unilever's Social Impact Strategy

Geneva, 11 April 2024 : The Business Commission to Tackle Inequality (BCTI) has unveiled its latest case study report, “ How Unilever builds and delivers its social performance strategy ”, offering insights into effective strategies for addressing inequality within the private sector. The report, created by PwC, highlights Unilever's exemplary journey in defining and implementing a robust social impact strategy across its business and value chain. 

“The need for social performance is finally catching up with the more tangible actionable agenda on climate. By developing ambitious and material strategies, business can generate new opportunities and mitigate social risks. And with this, create value for humanity to flourish.”, said Wendy van Tol , Partner, Sustainability Transformation Services at PwC. 

The case study, a practical application of the framework outlined in Chapter 3 of the BCTI flagship report “ Tackling inequality: An agenda for business action ”, illuminates Unilever's approach to tackling inequality through its Sustainable Business Transformation Framework. Unilever's strategy is depicted as a step-by-step process, guiding C-suite members on making tangible progress in the "S" of ESG (Environmental, Social, and Governance) initiatives. 

Key highlights from the report include: 

• Baselining and maturity assessment : Unilever's initial assessment of existing policies, projects, and partnerships to address inequality issues laid the groundwork for reflection on business strategies and priorities. 
• Prioritizing action areas and setting targets : The company's commitment to prioritizing action areas based on material interest and optimal impact on people, extending from its operations and workforce to its wider value chain. 
• Strategic integration and implementation : Unilever's integration of its social impact strategy throughout the business, emphasizing the business case for sustainability and its potential to drive growth, reduce costs, mitigate risks, and build trust. 
• Social performance review : Clear definitions of each target, coupled with impact studies, enable Unilever to evaluate the value created for workers, the business, and the wider economy. 
• Communications on progress : Unilever's transparent reporting mechanisms, including its Annual Report & Accounts and global website, ensure stakeholders are informed of progress and sustainability efforts. 

The case study illustrates how Unilever's ambitious work on living wage can serve as an example of putting a people positive agenda at the heart of corporate operations – an intrinsic part of the mission of the Business Commission to Tackle Inequality providing practical insights and inspiration for businesses seeking to address inequality within their spheres of influence. 

"Unilever's commitment to addressing inequality at the heart of its strategy and management processes and share its lessons learned, challenges, and opportunities along the way are a great example of how the Business Commission seeks to make a difference. Only by collectively raising the bar and walking the talk on this important agenda can we move at the pace that the equity agenda requires.", commented Carolien de Bruin , Senior Director Equity Action at WBCSD. 

Click here to access the full case study report.  

About BCTI 

The Business Commission to Tackle Inequality (BCTI) is a cross-sector, multistakeholder coalition of organizations and their leaders with the mission of mobilizing the private sector to tackle inequality and generate shared prosperity for all. The BCTI is coordinated and powered by the World Business Council for Sustainable Development (WBCSD). The BCTI will kick off its next two-year phase of work with 80+ Commissioners later this month. Visit us at www.tacklinginequality.org . 

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 151 countries with over 360,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com . 

About Unilever 

Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €59.6 billion in 2023. For more information about Unilever and our brands, please visit www.unilever.com .

WBCSD news articles and insights may be republished in accordance with the  Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License , and in accordance with our  Privacy Policy . All Content must be featured with due credits.

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Wbcsd unveils powerful equity action platform as business for inclusive growth (b4ig) merges with equity action imperative, food systems must be at the heart of cop28: multistakeholder collaboration will get us there, unlocking sustainable futures: the case for beyond-value-chain actions explored in new wbcsd and bain & company report, wbcsd launches a mission paper for the private sector to scale-up sustainable and regenerative rice-based landscapes., the business commission to tackle inequality launches flagship report in spanish and portuguese, toward a just transition in agriculture: preliminary insights.

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PwC Hit With $2.75 Million Fine By PCAOB For Running Afoul of Independence Rules

The order also requires a review of PwC's independence-related quality-control policies and procedures, and extra training.

Jason Bramwell

Apr. 04, 2024

The Public Company Accounting Oversight Board (PCAOB) nailed Big Four firm PwC US with a $2.75 million fine on March 28 for quality-control violations related to auditor independence.

PwC’s quality-control policies and procedures were found to be deficient because “they didn’t provide reasonable assurance that the firm’s personnel would timely consult with qualified individuals or refer to authoritative literature or other sources when dealing with certain complex, unusual, or unfamiliar independence issues,” the PCAOB said in the disciplinary order for PwC.

Because of its size, PwC “can often face complex, unusual, or unfamiliar issues that may impact the firm’s independence, either in fact or appearance. Those issues can include circumstances which are not specifically addressed in applicable independence rules and standards, but which have the potential to impair independence.”

As a result, PwC established an Independence Office intended to address independence risks due to the substantial tax and advisory services the firm provides clients outside of assurance.

“That office, which is a key pillar in PwC’s system of quality control, comprises independence-focused individuals with specialized knowledge, and is responsible for maintaining PwC’s independence policies, processes, and controls, and for developing the firm’s independence training courses,” the PCAOB said. “The Independence Office is also intended to serve as a resource when independence-related questions arise, including by providing ad hoc guidance on an as-needed basis.”

However, in 2018, numerous PwC leaders and partners failed to consult with the firm’s Independence Office or conduct other appropriate independence analysis as PwC explored the possibility of terminating its audit relationship with an unnamed issuer—a software supplier that PwC used (as a consumer) in a variety of both internal and client-facing business activities—to allow for a joint business relationship (JBR) with that company, according to the PCAOB.

PwC did not raise the JBR‑related discussions to its Independence Office—or perform an appropriate analysis of PwC’s independence in light of those discussions—until PCAOB investigators raised questions about PwC’s independence from the issuer. 

“Auditor independence is essential to maintaining trust in our capital market system,” PCAOB Chair Erica Williams said in a statement last Thursday. “Firms must have effective guardrails in place to enforce independence and uphold the integrity of their audits.” 

The PCAOB further found that, in 2018, members of PwC’s tax group prepared and shared with members of PwC’s assurance group a “business case” document showing that PwC could generate substantially more revenue from a JBR with the software supplier than it was earning as the company’s auditor.

In response to that business case document and at the instruction of one of PwC’s national leaders for assurance, two PwC partners—including the engagement partner for the issuer’s then‐ongoing 2018 integrated audit—met with the software supplier’s CEO and president in November 2018 and discussed, among other things, business opportunities that PwC and the company could pursue in a JBR, according to the PCAOB. Both during and after the meeting, the CEO expressed enthusiasm for a JBR with PwC, which the CEO understood might be worth tens of millions of dollars to the company.  

Shortly after the November meeting, PwC and the company began exploring the possibility of transitioning the audit to another audit firm. At the same time, however, PwC planned to continue performing the audit of the company’s financial statements for the year ending Dec. 31, 2018, and to also perform the next quarterly review. PwC’s then‐existing independence policies and procedures didn’t require an Independence Office consultation in these circumstances, the PCAOB said.  

PwC’s Independence Office was informed of the November meeting and related discussions only after the PCAOB’s Division of Enforcement and Investigations sent PwC a document and information request concerning PwC’s independence from the issuer. That PCAOB request caused PwC to initiate a consultation with its Independence Office. The Independence Office then considered the results of that meeting, as well as PwC’s other non‐audit interactions with and involving the software supplier, and determined that there was “a risk that a reasonable investor could conclude that PwC was not independent of the issuer in 2018,” the PCAOB said. PwC was terminated as the software supplier’s auditor before completing the 2018 audit. 

Without admitting or denying the board’s findings, PwC agreed to the PCAOB’s order against the firm, which censures the firm, imposes a $2.75 million civil money penalty on the firm, and requires the firm to complete remedial undertakings. Those remedial undertakings require that PwC:  

• Review and revise or supplement, as necessary, its independence‐related quality-control policies and procedures;  
• Make certain communications to the firm’s professionals regarding certain independence rules and standards, and related firm quality-control policies and procedures; and  
• Ensure that all current firm professionals, and all professionals hired in the next five years, complete four additional hours of professional training related to certain independence rules and standards, and related firm quality-control policies and procedures. 

“A critical component of a well-functioning system of quality control are policies and procedures that provide reasonable assurance that personnel will refer to authoritative literature or other sources and consult, on a timely basis, when appropriate” said Robert Rice, director of the PCAOB’s Division of Enforcement and Investigations. “If a firm does not appropriately design and maintain such policies and procedures, or does not adequately communicate them, we will not hesitate to hold the firm accountable for that failure.”  

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PwC at SNP Transformation World 2024

19 and 20 June 2024 in Heidelberg

Focus on ERP Transformations

Register directly via the snp website.

The way we do business is ever changing, but one thing remains the same: your business data and processes are one of your most vital assets. Use the opportunity to meet the ERP Transformation experts from PwC Germany at SNP Transformation World in Heidelberg. With us, you can explore how to lift data transparency and business process efficiency to the next level with SAP S/4HANA and how to get there from your current system landscape.

Our contribution

Keynote s/4hana pre-study.

June 19, 3:15 to 3:45 PM

Are you interested to find out which key decisions need to be taken at the very start of a successful ERP transformation? Being a leading partner for business-led S/4HANA transformations, we will provide insights about pre-studies and their benefits. We will dive into the relevance of a strategic transformation vision and how to develop the business case for ERP transformations.

Deep dive sessions

After the keynote speech, there will be the possibility to come together in working groups for deep dive sessions. You can use this setting to ask more in-depth questions about S/4HANA Pre-Studies and get in touch with our ERP experts. Additionally, we will share insights on the beginning of Pre-Studies and how we support companies to create a transparent plan for their ERP transformation.

Throughout the entire SNP Transformation World, take the chance to meet our ERP experts at the PwC booth. We are there for additional exchange and provide helpful information on every stage of your S/4HANA transformation journey.

Interested?

Insights and studies, vitra’s business-led transformation with pwc germany.

Curious about Vitra’s transformation journey and their business transformation with PwC Germany enabled by S/4HANA within 16 months? Get ready for a behind-the-scenes look at the team behind this great success story and successful collaboration.

ERP Transformation

A business transformation with S/4 lays the foundation for your company’s long-term competitiveness by using modern digital business processes.

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Steffen Drawert

Partner, PwC Germany

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Manish Shukla

Director, PwC Germany

Tel: +49 151 46149472

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