netflix case study 2022

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Netflix global pricing strategy, 2022

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• 16 Dec, 2022
• Author Seth Shafer Jessica Fuk Kym Nator Michail Chandakas
• Theme Technology, Media & Telecom
• Tags S&P CapitalIQ Pro Kagan

With its international expansion largely complete by 2016, Netflix has turned to a wide array of pricing strategies across markets in subsequent years as it looks to balance subscriber growth and profits. Global streamers face a variety of challenges — including service affordability, broadband availability and pricing of rival services — that vary widely from market to market and make a one-size-fits-all approach to pricing nearly impossible.

* Netflix has aggressively raised prices over the years in many of its top markets by total subscribers, especially in markets where it emerged early on as the dominant streaming video subscription service.

* Price hikes have generally been more frequent and steeper for Netflix's Standard and Premium tiers as the company has been more hesitant to bump up pricing for the entry-level Basic plan. The introduction of its new Basic with Ads offering in select markets could see Netflix become more willing to charge more for its Basic ad-free service now that it has a less expensive entry-level tier for price-conscious consumers.

* Netflix's rivals on the global stage, including Walt Disney Co., Warner Bros. Discovery Inc. and Paramount Global, could borrow from Netflix's pricing strategies as they look to grow average revenues per user across their respective streaming divisions and push toward profitability.

Netflix has not been shy about bumping up pricing in its 10 largest markets by subscribers, with the U.S., Canada and Mexico leading the way with 10 or more price hikes across tiers in each market since 2016. Every major market, except for South Korea, has experienced at least five price increases in the 2016-2022 time frame. Price bumps were generally more frequent for Netflix's Standard and Premium tiers, likely due to a reluctance to ratchet up Basic tier plans too quickly for fear of pricing out new subscribers in some markets.

Netflix's top 10 markets accounted for an estimated 71% of total subscribers as of June, led by the U.S. (29.8% of subscribers), Brazil (7.6%) and the U.K. (7.5%). Focusing price increases in its largest markets is not only the quickest path to boosting profits but also reflects where the company has a sizable market share and is deeply embedded in the viewing habits of consumers, making churn due to higher prices less likely.

Please note that pricing changes detailed here are for publicly announced changes and are for the year that pricing changes went into effect, which may differ in some cases from the year a planned pricing change was announced. Pricing changes are for permanent changes and do not include short-term promotional offers or special pricing made available through third-party services.

As far as the magnitude of price hikes in major markets, the Premium tier has seen the largest percentage increase since 2016 in every market, except for Japan. Pricing of the Premium tier in 2022 in Brazil and Mexico was nearly 90% higher versus 2016 pricing while the U.K., the U.S. and Canada also saw the Premium tier rise by about 67% to 78%. Standard tier pricing also soared by 50% or more in Brazil, Mexico, Canada, Japan and the U.S.

Price gains for the Basic plan over time were much more sedate, including two markets — Germany and South Korea — where the price of Netflix's Basic plan has remained unchanged since 2016. Japan was the only market where the Basic tier piece increased by 50% or more, with most markets seeing an increase in the 15% to 30% range. With the addition of the cheaper Basic with Ads plan across select markets beginning in late 2022, the ad-free Basic tier could rise in price in some markets where Netflix has been holding its price relatively stable over time.

The frequency and size of price increases across North American markets — which encompass nearly 40% of Netflix's total global subs — show a range of strategies. Price hikes in the U.S. have generally been in the 10% to 15% range, with the latest wave coming in 2022. Canada saw sizable jumps across all tiers in 2017 and 2018, but increases since have been far more moderate and focused on Standard and Premium plans. Mexico experienced three straight years of price bumps in 2019-2021 but none in 2022.

Netflix's pricing strategy in 2023 and beyond could employ a similar market-to-market approach globally, especially if macroeconomic pressures and inflation keep rising. Individual price hikes of 20% or greater are likely a thing of the past and future increases could be more in the roughly 10% to 12% range common in 2021 and 2022.

A strong correlation exists between the frequency of price changes in the Standard plan since 2016 and the share of the mid-2022 paid member base the service had already acquired at the end of 2016. This shows that decision-makers at Netflix had more confidence in charging consumers more in markets where by 2016 the service had at least two-thirds of its June 2022 base, namely the U.S. with 73%, Canada with 67%, the U.K. with 39% and Mexico with 36%. On the other hand, markets such as South Korea and Japan, which saw over 90% of their customers joining in during the last six years, only encountered one and two price hikes respectively.

Our summary findings reveal that 25 out of 31 markets, or 81%, saw the price of the entry-level tier rising by less than 25%. This could indicate that subscribers to the Basic plan are price-elastic and potentially more likely to churn out and drop the service versus subscribers to Standard and Premium plans. On the other hand, as we move toward the more expensive tiers, the distribution shifts to larger percentage price increases, with 45% of the Premium subscribers across all 31 markets having seen their monthly cost rising over 50% over the past six years.

Compared to price hikes in other markets, Netflix's pricing strategy in India moved in the opposite direction. In response to the streamer's "frustrating" performance in India, as Reed Hastings commented in January 2022, the streamer significantly lowered the subscription fees of all its tiers with the biggest cut of 60.1% applied to the Basic plan in December 2021. The streaming giant has failed to secure a leading position in the market despite having launched a mobile tier at a lower price in 2019.

The latest price cut narrowed the pricing gap between Netflix and its competitors, but Netflix's Mobile pack remains the most expensive entry plan in India. Rivals have utilized the pricing gap and gradually raised prices to a level that is still more affordable than a Netflix subscription.

Although pricing levels have varied around the globe, a Netflix subscription has generally remained within the means of average consumers in most markets, based on our affordability index, which measures subscription fees as a percentage of the market's estimated per capita gross national income purchasing power parity, or GNI PPP, for 2022. Note that having a lower value reflects better affordability.

According to our analysis, Netflix is slightly more expensive in select emerging markets, where estimated per capita GNI PPP clocked in below $2,000 per month in 2022. As seen in countries like India and Indonesia, the streamer initially charged fees that had typically been around two to three times higher than other competitors when it first launched. Adopting a premium pricing strategy in markets with more price-conscious consumers due to lower incomes arguably limited the streamer's reach and contributed to its slow start, which prompted a change in strategy.

The rollout of a mobile-only plan contributed to improving accessibility in Indonesia, as entry-level affordability for the service in the market dropped to about 0.3% compared to 1.1% for the Basic plan. Netflix's move to slash its subscription fees in India also cut affordability for the Basic plan to just 0.4% versus 1.1% based on previous pricing.

The Basic subscription plan registered a 0.2% in our affordability index for most of the markets where estimated per capita GNI PPP exceeded $3,000 per month in 2022. Unlike in most emerging markets, Netflix's Basic tier in some of these more developed markets tends to be priced lower than what competitors like Disney+ charge, but the streamer also offers subscriptions to more expensive Standard and Premium plans that provide varying access to features like simultaneous streams, content formats and offline downloads, among others. Of note, Netflix has kept the difference in affordability between its Standard and Premium plans considerably smaller compared to emerging markets, likely to encourage users with higher capacity to pay to upgrade for better features, which could help boost ARPUs and profitability.

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This article was published by S&P Global Market Intelligence and not by S&P Global Ratings, which is a separately managed division of S&P Global.

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Please note you do not have access to teaching notes, netflix: rise, fall and recovery.

Journal of Business Strategy

ISSN : 0275-6668

Article publication date: 27 November 2023

Netflix is the market leader in the streaming entertainment industry. In 2020 and 2021, Netflix’s subscriber numbers and revenue increased. During the first two quarters of 2022, Netflix lost millions of subscribers, revenue and profit declined and its share price and market capitalization deteriorated. The purpose of this study is to investigate how and why a company with such a strong track record as Netflix can experience this crisis and, most importantly, how it overcame the crisis and returned to growth.

Design/methodology/approach

This case study investigates Netflix’s rise, fall and recovery between 2020 and 2023 using qualitative research methods. It examines earnings calls, transcripts and letters to shareholders as well as the views of investment analysts, journalists and academics.

Netflix turned its fortunes around because its leaders faced the crisis head-on. They acknowledged that previous strategic decisions were no longer working, that no advertisements were on the platform and that there was no account sharing and they reversed these decisions. Netflix also realized that it needed to innovate, so it partnered with Microsoft to execute its go-to-market with advertising. It also launched games, made strategic acquisitions of gaming studios and developed its capabilities with new products.

Originality/value

This is a valuable case study. Investigating how a company as successful as Netflix can encounter a severe decline and how it changed its strategies and tactics to reverse the decline provides important lessons for other companies.

• SVOD (subscription video on demand) industry

de Zilwa, D.K. (2023), "Netflix: rise, fall and recovery", Journal of Business Strategy , Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JBS-08-2023-0177

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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Table of Contents

Netflix target audience , what are the key principles of netflix marketing, marketing strategy of netflix, digital marketing strategy of netflix, 5 key takeaways from netflix marketing approach, conclusion , a case study on netflix marketing strategy.

Netflix was founded in 1997, offering online movie rentals with less than 1000 titles. Soon, it switched to the subscriber-based model, and in 2000 Netflix introduced a personalized movie recommendation system. By 2005 Netflix had over 4.2 million subscribers and started work on a video recommendation algorithm. And finally, in 2007, Netflix began its streaming services and original content creation. By 2016 Netflix had over 50 million subscribers; the story continues today as it is a worldwide presence in the video-on-demand industry. 

Become a Certified Marketing Expert in 8 Months

Netflix marketing strategy is undoubtedly a guide for digital marketers worldwide. It is a learning experience to know how this digital media streaming company outperformed all others in the market. 

Netflix's target market is young, tech-savvy users and anyone with digital connectivity. The audience of Netflix is from diverse age groups and demographics. 

However, most of the audience are teenagers, college-goers, entrepreneurs, working professionals, etc. Netflix aggressively works on content expansion and personalization to expand the user base. They separate the kids' and adults' audiences based on their maturity levels. 

Netflix is a fantastic example of an integrating marketing strategy . It is integrated, agile, and customer-driven to make the maximum impact. Netflix follows a customer-centric model to deliver a seamless experience. The platform follows integrated marketing for effective targeting and makes the best use of content marketing for data analytics. 

• Customer-centricity: Netflix focuses on creating a solid connection with its customers by engaging them personally and personalizing their viewing experience. They also use clever marketing tactics to get people to watch their shows.
• Integrated viewing experience: Multi-device and up-to-date no matter where you view it from, makes the experience combined.
• Innovation: Modern marketers must use data analytics to create experiences that delight consumers. Netflix uses customer data analytics to get content recommendations because it knows which movies its customers like to watch. For example, if a Netflix user likes Rocky, it will also offer them sports documentaries. As you manage your business, you, too, need to use data analytics for effective marketing and website optimization.  

Netflix uses data-driven and customer-centric marketing strategies that work in the digital age. Netflix's success relies on constant analysis and optimization, so you can use these tools for marketing your business online.

Netflix's marketing strategy is a surefire example of innovation and modern-day technology growth. The platform has been eager to bring the changes per market need or user demand. The evolution of the marketing tactics from time to time is one of the core reasons behind its success. 

Netflix proves that a brand can connect with customers easily through regular analysis and optimization. Simply put, Netflix's advertising strategy is full of agility, data-collection, user-centricity, personalization, and dedication. Major and minor brands can follow such a strategy and boost brand exposure and market value. 

Let's walk through 5 effective strategies of Netflix's advertising strategy that led them to the most disruptive business model. 

1. Use Personalized Content

Netflix is an excellent example of how personalized content can improve user satisfaction. Netflix knows what TV shows and movies its users like to watch. It uses this information to create customized recommendations for them. This allows them to find the content they enjoy without searching through many lists. It also ensures that users are always getting the latest and greatest content. This level of personalization is critical for online users because it enhances their experience and makes them more likely to return to a site in the future. 

2. Ensure Multi-mode Experience

Starting with a DVD service, Netflix's journey has been successful because of its multi-device strategy. You can open Netflix on TV, computer, smartphone, and tablet with seamless content continuity being watched. The company shows zero restriction in meeting the customers wherever required. Netflix follows both online and offline promotion strategies to boost user engagement. Be it any medium; their marketing strategy remains aligned wherever it can work. 

3. Blend Technology With Marketing Tactic

You wouldn't find two Netflix accounts with the same interface or suggestions. The recommendation shows order is as per user activity and ever-changing. They change the artwork frequently to add a sense of newness. Netflix puts modern-day technology to good use. The platform keeps on having new features to gain maximum engagement. Machine learning is a proven technology trend to transform marketing research to the next level. The blend of ML into advertising is what helps Netflix Marketing Strategy. 

4. Target Emails Like Any Other Marketing Channel

It is wrong to say or consider that email marketing is dead. Netflix is one solid example of a company making the most out of email marketing. They are one step ahead and pairing the email campaigns with machine learning systems. It helps gather more user data and preferences—further, the data segments into multiple user groups for precise and effective customer targeting. So, email marketing can introduce Netflix to new users and show relevant recommendations to the old users. One essential tip from Netflix email marketing is to be creative and take risks. Those old boring emails wouldn't help get such an impact as Netflix today. 

5. Create a Buzz With Better Interactions

Netflix has used the best content marketing strategy in the last decade. The company thinks of an out-of-the-box way to grab quick attention from users. They are bringing standalone products and unmatched experiences. On top of everything, the platform has a seamless communication channel to boost momentary awareness and recognition. The platform allows the audience to be involved in the story and make decisions. This unpredictable move is a proven game-changer for revolutionizing future television. The incomparable buzz in the platform keeps the user stuck to binge-watching. The users feel high engagement in the hopes of finding a happy ending. 

Hence, Netflix happens to be a unique example and inspiration for many fellow companies. They have done a commendable job in content, branding, business model, and product. Netflix marketing strategy has a lot to offer to market enthusiasts and students.

Learn about such integrated marketing strategies with Simplilearn's PGP Digital Marketing Certification Program . You will be taught by Facebook and Purdue University experts, providing a holistic learning experience. Sign-up now and make yourself - job ready! 

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Award winner: Netflix Goes to Bollywood

This case won the Free Case category at The Case Centre Awards and Competitions 2022 . #CaseAwards2022

View photos and video from the awards presentation on 10 May 2022 .

Author perspective

Who – the protagonist.

Netflix , the world’s leading streaming video on demand (SVOD) provider. Their business model was the first to offer movies and TV series commercial-free, with unlimited viewing on any internet connected screen for a no-commitment monthly fee. 

By 2019, Netflix had 167 million paid subscribers in 190 countries worldwide. 60% of paid members were outside of the US and Canada including two million subscribers in India. Netflix had increased its investment in India at a rate faster than any other market, determined it was the source of its next 100 million subscribers. 

With a population of 1.3 billion and improved internet access through 4G smartphone connectivity, India had a large potential market for subscribers. Netflix had already introduced its cheapest, mobile only subscription plan in an attempt to make inroads, however, competition from other SVOD providers, traditional broadcasters and telecommunication companies was fierce. In addition, commitment to local content in the country’s 22 regional languages was needed to expand their appeal. Netflix had to ask how best to acquire it’s next 100 million subscribers in India?  

The case was written in 2019, 22 years after the company was founded.

Netflix is a US company which operates in 190 countries worldwide. It entered the Indian market in 2016.

Attracting 100 million subscribers in India raised fundamental strategic questions for Netflix. Which elements of its strategy should it stick to and which would it be willing to change to grow in India? Would it need to re-examine its pledge to stay advert-free? Or allow new content such as sports or user generated videos? Or would acquiring or merging with an existing local player increase its foothold in the market? As the competitive landscape continues to evolve, Netflix must choose a strategy for India without undermining their overall global strategy.

AUTHOR PERSPECTIVE 

This is the second back-to-back Free Case Award win for Don Sull and MIT Sloan after winning in 2021 . It is the first win for co-author Stefano Turconi and the first of London Business School’s 20 wins to be awarded in this category.

Winning the award

The authors said: “Since 2009, the MIT Sloan School of Management has provided open and free access to case studies, simulations and teaching material. We are proud to have contributed to this store of learning and gratified that many institutions of higher education around the world have readily adopted our case study.”

Case popularity 

They continued: “Strategy scholars and business leaders always have to grapple with the question of how organisations execute strategy for optimum results. This issue lies at the core of the  Netflix Goes to Bollywood  case. Although Netflix is one of the most successful companies of our time, it is not obvious how it should adapt its strategy and culture to thrive in the hyper-competitive Indian entertainment market. The open-ended and data-driven nature of this case makes for an engaging class discussion.”

Writing the case

The authors commented: “Integral to the case are 26 exhibits in tabular format covering two decades of financial data, operational metrics, people analytics, and industry and competitor statistics. To gather and organise so much information was both thrilling and challenging. We are grateful to the industry analysts and MBA students who offered their help with data collection and beyond.”

Case writing advice

They explained: “Immerse yourself in the subject you want to document, ideally long before you start writing the case. Explore the subject from a variety of angles until you identify a framing that resonates with you and your target audience. And don’t be afraid to share your interim findings with colleagues and students. Exposing your work to criticism early in the process will save time (and unwanted surprises) later in the process.”

Teaching the case

The authors added: “We have used the Netflix Goes to Bollywood case a limited number of times, but early feedback has been promising. In the words of an MIT Sloan MBA student, “ Hands down the most memorable and fun case study I did in my first semester at Sloan! Really enjoyable to learn something so culturally relevant and get to apply all the learning and frameworks from the entire semester in one single case.” We look forward to hearing more comments from instructors and students.”

The authors

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Case Study: How Netflix uses Cloud for Innovation, Agility and Scalability

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“Planning without taking action is the slowest route to victory. Taking action without planning is the noise before defeat.” – Sun Tzu, The Art of War

Introduction to cloud computing

It is said that the world evolves at the speed of technological evolution. Organizations are constantly looking for new technologies such as cloud computing to meet their goals strategically and to drive business value. This article will address how cloud computing can possibly help organizations adopt efficient technologies and also improve productivity.

Cloud computing refers to computing on a network of remote servers accessible over the web, in order to store, manage, and process data. It utilizes computing resources of cloud providers, such as their data centers, instead of having the organization build their own local infrastructure.

Regardless of whichever industry one’s company belongs to (finance, retail or real estate), it is always advisable to understand the technology that other corporations are adopting. This is to solidify a competitive advantage by examining the lessons learned and best practises developed along the way.  In order to understand this better, let us illustrate how Netflix utilized cloud services to reach its level of success today.

Amazon Web Services used by Netflix

The cloud is an enabling technology for AI to mine and analyze data for deeply embedded insights. Cloud computing contributed an innovative breakthrough of accelerators for AI software. An accelerator is a class of microprocessor or system that is designed to provide hardware acceleration for AI applications such as neural networks, computer vision and machine learning. Currently, it is rather difficult for on-premise hardware to match the processing power of the accelerator hardware residing in the worldwide data centers of cloud providers (Source: Gartner, The Google Guys). Furthermore, cloud providers possess one more advantage over non-cloud AI: their extensive global network of data centers are in the better position to process the massive amount of data being generated all over the world. This alone makes it substantially easier to train machine learning models and neural networks for data insights and pattern recognition.

Analyzing customer data creates customer insights for any organization. It helps management avoid making assumptions about customers, which may be misinterpreted by the customer as apathy. Data analytics and personalized customer assistance (PCA) features are actually the largest areas of innovation on the cloud for organizations, up till 2019 (Source: InsideBigData, Google Cloud, IBM).

What sort of cloud services aid in discovering data insights and building personalized assistance features for customers? For one, Netflix uses Amazon RDS and DynamoDB, which provide the structural organization that these are cloud services that helps to build, develop and deploy custom machine learning models for each organization based on its unique goals and work environments.

While deciding whether to produce “House of Cards”, whereby 26 episodes cost $100 million in production, Netflix decided that it was more intelligent to use data analytics to determine which fan bases its new drama should target. These data were captured on their database for analysis. Using machine learning, they were targeting its marketing appeal at the fans of the British House of Cards, as well as the long-time fans of actor Kevin Spacey and director David Fincher.

With cloud-based AI services, organizations can index their entire product/service catalogue based on each customer/user’s profile. Age, location, gender, and other profile data helped to determine which products should be ranked first for each individual customer. Customers with different likings and profile data would see a personalized set of recommended products specially curated for their viewing. These personalized services tend to make users feel important and valued by the enterprise, instead of just being a source of revenue and hence retains the organisation’s customer base.

Cloud agility refers to the rapid provisioning of computer-related resources. The Cloud environment can usually provide compute instances or storage in minutes. Before cloud providers took off with IaaS, one had to email infrastructure suppliers and wait for a few weeks before the supplier replied with the requested provisions. (Source: Netflix, Amazon Case Study on Netflix). The existing IaaS delivery is executed using the consoles of cloud providers, allowing a faster release of new features for users. The benefit of such services reduce the time taken to develop, test and deploy software applications.

Most successful companies share a common trait: they had people who started developing a product/service prototype way ahead of their peers. The reason for their success is rather obvious – the first-mover advantage. Cloud computing is a technology designed to help organizations obtain the first-mover advantage, as evident from their rich variety of service offerings.

How did Netflix utilize agility features of the cloud for the cloud migration of their operations? They rebuilt their app functions inside the native cloud development environments first, later including app development for business operations. The large, cumbersome Netflix service of 2008 was refactored into microservices and unstructured scalable databases.

Netflix’s cloud database usage followed a pay-as-you-use basis, which helped them save costs whenever they rolled out the AI based feature called top personalized recommendations. (the AI has to mine data from their database, and so the database has to be hosted properly and securely on Amazon’s cloud). This AI feature, top personalized recommendations, showed users niche titles that would not be available on traditional cable networks but were similar to content liked by the user. As such, users purchased these niche titles more, generating more revenue; Netflix no longer had to spend so much money on acquiring new content to sell to users. The costs saved were estimated to be $1 billion by Netflix’s Vice President and Chief Product Officer, in a research paper published by them.

With such a progressive implementation, the management became more strategic and informed about budget evaluations and approvals. The purchase of hardware and the progressive release schedule of the re-morphing Netflix became more streamlined day by day. Gradually, a large organization like Netflix was no longer constrained by physical compute-resources and grew to become the global Internet TV network everyone knows today.

Scalability

Scalability refers to a software-based product or service which retains its intended function with no quality compromise when moved to an environment with more incoming customers. The user’s needs must be met no matter what changes and the response time should not get longer. The elaborations below highlight the relevance of cloud scalability to your organization.

By using services from cloud providers like AWS and Open Connect (for streaming), Netflix expanded its network of servers (both physical and virtual) from North America to the rest of the world, including areas like Europe and India.

Netflix is one example of an organization using the cloud. By running on AWS, it provided billions hours of service to customers around the globe. Users can order its products/services from almost anywhere in the world, using PCs, tablets, or mobile devices. 10,000 customer orders were processed every second during Netflix’s last peak demand season. This is a stark contrast from the few thousand DVD orders Netflix could handle in its early days before streaming and migrating to the cloud. Having 86 million customers worldwide who consume 150 million hours of content daily, this is rather strong evidence about how the cloud has powered Netflix’s scalability of business operations.

Cloud providers like AWS provide technologies such as container auto-scaling and application level load-balancing, to support the customer service that Netflix provides. Cloud providers possess the resources to handle the gigantic operational loads of their client organizations. The compute resources they provide are globally available, enabling customers from around the world to place orders literally anytime they prefer. Organizations that face a small home-country market no longer have to worry about global expansion.

Conclusion and Final thoughts

The most important action taken by enterprise organizations in 2018 was to engage a professional cloud vendor experienced in providing step-by-step solutions and enterprise-level cybersecurity.

Enterprise innovation is now centered upon (but not limited to) cloud-native machine learning models and data analytics. These technologies offer a pleasant side benefit, assisting organizations in managing their vast amount of customer and operations-related data. In the area of enterprise agility, cloud providers and third-party resellers have created intelligent software so as to help enterprises make important decisions faster than ever. In the area of scalability, the cloud has empowered various organizations to serve their users and customers around the world with better availability and response times. Selling to more customers beyond the home-country is now easier.

It is important for organizations to understand global industrial changes. The future of the cloud computing will continue to be several billion dollar industries, such as AI innovation, blockchain and cloud security (Source: Forbes). Hence, most organizations now find their boardroom discussions increasingly centered upon the topic of technology  in business strategy.

“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win”

― Sun Tzu, The Art of War

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A Case Study on Netflix’s Marketing Strategies & Tactics

As the spread of COVID-19 has affected most industries and economies worldwide, people have been forced to stay contained at home to prevent the spread of coronavirus. People have also been bored to death as they have nothing to do.

In this locked-up scenario, your best partner could be your Netflix account which contains thousands of interesting movies, series, and shows. We were discussing which brand to take up for this week’s case study, and then one of our team members got an idea, let’s take the famous OTT platform Netflix which has managed to entertain a large population in no time.

Today, we are going to discuss the story of a platform that is providing us streaming services, or as we call it video-on-demand available on various platforms- personal computers, iPods, or smartphones. Netflix cut through the competitive clutter and reached out to its targeted audience by curating some interesting  brand communication strategies  over the years.

Let’s get into the success story of Netflix’s Journey.

Netflix was founded on August 29, 1997, in Scotts Valley, California when founders Marc Randolph and Reed Hastings came up with the idea of starting the service of offering online movie rentals. The company began its operations of rental stores with only 30 employees and 925 titles available, which was almost the entire catalog of DVDs in print at the time, through the pay-per-rent model with rates and due dates. Rentals were around $4 plus a $2 postage charge. After significant growth, Netflix decided to switch to a subscriber-based model.

In 2000, Netflix introduced a personalized movie recommendation system. In this system, a user-based rating helps to accurately predict choices for Netflix members. By 2005, the number of Netflix subscribers rose to 4.2 million. On October 1, 2006, Netflix offered a $1,000,000 prize to the first developer of a video-recommendation algorithm that could beat its existing algorithm Cinematch, at predicting customer ratings by more than 10%.

By 2007 the company decided to move away from its original core business model of DVDs by introducing video on demand via the internet. As a part of the internet streaming strategy, they decided to stream their content on Xbox 360, Blu-Ray disc players, and TV set-top boxes. The ventures also partnered with these companies to online streaming their content. With the introduction of the services in Canada in 2010, Netflix also made its services available on the range of Apple products, Nintendo Wii, and other internet-connected devices.

In 2013, Netflix won three Primetime Emmy Awards for its series “House of Cards. By 2014, Netflix made itself available in 6 countries in Europe and won 7 creative Emmy Awards for “House of Cards” and “Orange Is the New Black”. With blooming streaming services, Netflix gathered over 50 million members globally. By 2016, Netflix was accessible worldwide, and the company has continued to create more original content while pressing to grow its membership. From this point, Netflix was unstoppable and today it has a worldwide presence in the video-on-demand industry.

Business Model of Netflix

The platform has advanced to streaming technologies that have elevated and improved Netflix’s overall business structure and revenue. The platform gives viewers the ability to stream and watch a variety of TV shows, movies, and documentaries through its software applications. Since Netflix converted to a streaming platform, it is the world’s seventh-largest Internet company by revenue.

Now, let’s have a look at the business model of Netflix. 1. Netflix’s Key Partners:

• Netflix has built more than 35+ partners across the world. They have partnered with different types of genres for subscribers to select from and enjoy watching.
• Built alliances with Smart TV companies like LG, Sony, Samsung, Xiaomi, and other players in the market.
• Built alliances with Apple, Android, and Microsoft platforms for the purpose of converting business leads from mail-in-system to streaming.
• Built alliances with telecom networks like Airtel, Reliance Jio, and Vodafone.

2. Netflix’s Value Proposition:  Netflix aims to provide the best customer experience by deploying valuable propositions. Here is how the online streaming brand strives to do so:

• With a 24*7 streaming service, users can enjoy shows and movies in high-definition quality from anywhere whether they are at home or traveling.
• Users get access to thousands of movies and tv shows and Netflix Original movies or shows.
• New signups can avail of a 30-day free trial and have the option of canceling their subscriptions anytime.
• Receive algorithmic recommendations for new items to watch.
• At Netflix, users have the flexibility to either turn on notifications and suggestions or keep them switched off.
• Netflix’s “user profiles” give leverage for users to personalize their user accounts and preferences. The User profiles allow the “admin-user” to modify, allow or ever restrict certain users.
• Sharing account options is one of the rarest features a movie platform can provide. Sharing accounts feature on Netflix allows spouses, friends, or even groups to share an account with specific filters and preferences already set.

3. Netflix’s Key Activities

• Maintain and continue to expand its platforms on the website, mobile apps
• Curate, develop and acquire licenses for Netflix’s original content and expand its video library.
• Ensure high-quality user recommendations to retain the customer base
• Develop and maintain partnerships with studios, content production houses, and movie production houses.
• Operate according to censorship laws. Netflix always promotes and operates within the boundaries of censorship.

4. Netflix’s Customer Relationships:  Netflix has designed a customer-friendly platform that offers:

• Self-Setup:  Netflix platform was originally designed to ensure that it is simple and easy to use. Developers of the website ensured to associate elements and themes that serve, promote friendliness, and provide self-setup.
• Unbelievable Customer Experience:  Customers can solve their queries by reaching the Netflix team through the website portal, emailing inquiries, and directly reaching the representative on call or live chat.
• Social Media Channels:  Netflix also engages its audience through social media platforms such as Facebook, Instagram, and LinkedIn. It advertises and offers deals to gain high attraction customers and enhance its customer base.
• Netflix Gift Cards:  Netflix offers its customers special promotional discounts and other gift cards as a part of their subscription plan.

Netflix’s Revenue Model

Netflix gained major popularity when the platform launched online streaming services. Let’s have a look at how the platform earns.

• Subscription-Based Business Model:  Netflix offers monthly subscription fees with three different price options basic, standard, and premium plan. Today, Netflix has over 125 million paid members from over 190 countries and generates $15 billion annually.
• Important partnerships:  Built alliances with a wide range of movie producers, filmmakers, writers, and animators to receive content and legally broadcast the contents required by aligning licenses.
• Internet Service Provider:  One of the most influential tactics implemented was its ability to build alliances with a wide range of movie producers, filmmakers, writers, and animators to receive content and legally broadcast the contents required by aligning licenses.

Netflix was able to establish a well-reputed image worldwide and increased its customer base day by day. When it comes to giving competition, the brand has devised various digital marketing strategies and has gained wide popularity on digital media platforms. With the help of the best digital marketing services, they have kindled the excitement and craze in the people to travel and host.

Digital Marketing Model of Netflix

In less than 4 years, Netflix has gathered a major share of the Indian market. Today a majority of households in India subscribe to Netflix, and that number is expected to rise this year and further in the years to come. The product is designed so well, that you remain engrossed in the content they deliver. They adopted top digital marketing strategies. Consult the best brand activation agencies. Further, let’s talk about a few of the digital marketing principles that Netflix has successfully implemented to gather customers.

1. Personalised Content Marketing:  People love using Netflix because they get a broad range of things to watch. Netflix’s library of TV shows and movies from all over the world is there for consumers to choose from at any time.

The reason that Netflix won the personalization game is that its advanced algorithm continues to rearrange the programs overtime on the basis of your viewing history. Hire some of the best  performance marketing agencies  for personalized content.

2. Website Development:  Netflix has designed its website with a user-friendly interface that allows customers to rate TV shows and movies, which then goes through Netflix’s algorithm to recommend more content they might enjoy. With the onsite optimization for the website, they have optimized each and every page for enhanced customer experience.

To easily get in the minds of customers, they have optimized their website for content by title, by an actor’s name, or even by a director’s name. By leveraging the  best website development services , they added a host of personalization features to their website with clean looks no matter which platform you are using.

3. Email Marketing:  Netflix tapped on email marketing techniques as a part of its digital marketing strategy and as a key component of customer onboarding and nurturing. New Netflix customers receive a series of emails that make content recommendations and encourage new users to explore the platform. Netflix marketers invest hours in building creative email marketing campaigns designed to engage and delight recipients. With the help of the  best email marketing services , they continue to enhance the experience of the customers

4. Search Engine Optimization:  Netflix makes use of search engine optimization services for the sake of improving organic research and establishing its brand presence. The brand aimed at the  best search engine optimization services  to drive traffic organically and adopted both on-page and off-page SEO strategies. They optimized their content with potential keywords that show up high in search results. They also tapped the strategy of International SEO to gain organic leads from the worldwide stage.

5. Social Media Optimization:  Today, social media platforms have become an integral part of digital marketing strategy. If you want to connect with your audience in real time, then it is the best platform to establish your brand image. As social media plays a vital role in the lives of people, Netflix decided to leverage the  best social media optimization services  that made them earn billions. They made use of the following platforms:

Through  creative social media optimization strategies,  Netflix has garnered more than 61 million Facebook followers. In just one year, the brand added 11 million followers to its account. Netflix posts nearly 90% of videos and the rests images. Videos featured on Netflix’s

Facebook pages are typically clips from interviews with the actors from the upcoming movies, clips from the upcoming movies and TV shows, offering audiences a sneak peek into what’s in store for them. Besides videos, the OTT platforms share images, GIFs, funny memes, and simple text posts featuring questions about current movies and TV shows.

Netflix carries 19 million followers. The majority of Netflix’s posts on Instagram are images, post scenes from TV shows featuring engaging captions to get a conversation going, and behind-the-scenes clips and interviews with actors. A recent video featured a behind-the-scenes bloopers video from the set of Stranger Things, which garnered 1.2 million views and almost 3,000 comments. Netflix uses a simple approach to posting, with most posts not featuring any hashtags at all.

Netflix carries 6.8 million followers on Twitter and has tweeted over 30,000 times. Netflix is renowned for its witty replies and comebacks on Twitter, and the brand tweets an average of 14 times a day. This shows just how important engagement is for the brand and how much it values brand awareness. These are the digital marketing techniques that the famous OTT platform adopted from time to time to the subscribers’ engagement and retention. Hence it has yielded high returns for their business.

Campaigns of Netflix

1. Netflix: The Spoiler Billboard:  Netflix’s new campaign uses spoilers of its most popular shows, including Stranger Things, Money Heist and Narcos, to promote social distancing amid the COVID-19 crisis, and while the effort is getting a lot of buzzes, it’s a fake.

2. FU2016:  To launch season four of the political drama House of Cards, Netflix worked with BBH New York and built a fake presidential campaign around the show’s lead character Frank Underwood. The campaign became the top trending topic on Facebook and Twitter during the debate, and it won a Grand Prix in the Integrated category at Cannes in 2016.

3. The Censor’s Cut:  The streaming company wanted to advertise Narcos Mexico in Thailand. Netflix worked with JWT Bangkok and cut around the offending images within each scene, leaving a clear enough outline that anyone could still identify what had been removed. The campaign achieved the opposite effect of what censorship is supposed to do by reaching 34 million people.

Conclusion Netflix is a rare example of a company doing everything right. From its branding and content right down to its business model and product, the company has always excelled at making smart, strategic decisions. With its large market share and focus on numbers, Netflix has managed to develop a deep understanding of its audience that very few others have. With this knowledge, paired with a strong, affordable product, there’s no limit to what this brand can do in the future.

Reach out to  Digital Marketing Agency for the best marketing strategies among different marketing platforms.

Experential

• Product Engineering And Development Simform acts as a strategic software engineering partner to build products designed to cater the unique requirements of each client. From rapid prototyping to iterative development, we help you validate your idea and make it a reality.
• Performance Engineering and Testing Our service portfolio offers a full spectrum of world-class performance engineering services. We employ a dual-shift approach to help you plan capacity proactively for increased ROI and faster delivery.
• Digital Experience Design Work with cross-functional teams of smart designers and product visionaries to create incredible UX and CX experiences. Simform pairs human-centric design thinking methodologies with industry-led tech expertise to transform user journeys and create incredible digital experience designs.
• Application Management and Modernization Simform’s application modernization experts enable IT leaders to create a custom roadmap and help migrate to modern infrastructure using cloud technologies to generate better ROI and reduce cloud expenditure.
• Project Strategy At Simform, we don’t just build digital products, but we also define project strategies to improve your organization’s operations. We use Agile software development with DevOps acceleration, to improve the software delivery process and encourage reliable releases that bring exceptional end-user experience.
• Cloud Native App Development Build, test, deploy, and scale on the cloud
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• Technology Comparisons
• How it works

How Netflix Became A Master of DevOps? An Exclusive Case Study

Find out how Netflix excelled at DevOps without even thinking about it and became a gold standard in the DevOps world.

Table of Contents

• Netflix's move to the cloud

Netflix’s Chaos Monkey and the Simian Army

Netflix’s container journey, netflix’s “operate what you build” culture, lessons we can learn from netflix’s devops strategy, how simform can help.

Even though Netflix is an entertainment company, it has left many top tech companies behind in terms of tech innovation. With its single video-streaming application, Netflix has significantly influenced the technology world with its world-class engineering efforts, culture, and product development over the years.

One such practice that Netflix is a fantastic example of is DevOps. Their DevOps culture has enabled them to innovate faster, leading to many business benefits. It also helped them achieve near-perfect uptime, push new features faster to the users, and increase their subscribers and streaming hours.

With nearly 214 million subscribers worldwide and streaming in over 190 countries , Netflix is globally the most used streaming service today. And much of this success is owed to its ability to adopt newer technologies and its DevOps culture that allows them to innovate quickly to meet consumer demands and enhance user experiences. But Netflix doesn’t think DevOps.

So how did they become the poster child of DevOps? In this case study, you’ll learn about how Netflix organically developed a DevOps culture with out-of-the-box ideas and how it benefited them.

Simform is a leading DevOps consulting and implementation company , helping businesses build innovative products that meet dynamic user demands efficiently. To grow your business with DevOps, contact us today!

Netflix’s move to the cloud

It all began with the worst outage in Netflix’s history when they faced a major database corruption in 2008 and couldn’t ship DVDs to their members for three days. At the time, Netflix had roughly 8.4 million customers and one-third of them were affected by the outage. It prompted Netflix to move to the cloud and give their infrastructure a complete makeover. Netflix chose AWS as its cloud partner and took nearly seven years to complete its cloud migration.

Netflix didn’t just forklift the systems and dump them into AWS. Instead, it chose to rewrite the entire application in the cloud to become truly cloud-native, which fundamentally changed the way the company operated. In the words of Yury Izrailevsky, Vice President, Cloud and Platform Engineering at Netflix:

“We realized that we had to move away from vertically scaled single points of failure, like relational databases in our datacenter, towards highly reliable, horizontally scalable, distributed systems in the cloud.”

As a significant part of their transformation, Netflix converted its monolithic, data center-based Java application into cloud-based Java microservices architecture. It brought about the following changes:

• Denormalized data model using NoSQL databases
• Enabled teams at Netflix to be loosely coupled
• Allowed teams to build and push changes at the speed that they were comfortable with
• Centralized release coordination
• Multi-week hardware provisioning cycles led to continuous delivery
• Engineering teams made independent decisions using self-service tools

As a result, it helped Netflix accelerate innovation and stumble upon the DevOps culture. Netflix also gained eight times as many subscribers as it had in 2008. And Netflix’s monthly streaming hours also grew a thousand times from Dec 2007 to Dec 2015.

After completing their cloud migration to AWS by 2016, Netflix had:

And it handled all of the above with 0 Network Ops Centers and some 70 operations engineers, who were all software engineers focusing on writing tools that enabled other software developers to focus on things they were good at.

Migrating to the cloud made Netflix resilient to the kind of outages it faced in 2008. But they wanted to be prepared for any unseen errors that could cause them equivalent or worse damage in the future.

Engineers at Netflix perceived that the best way to avoid failure was to fail constantly. And so they set out to make their cloud infrastructure more safe, secure, and available the DevOps way – by automating failure and continuous testing.

Chaos Monkey

Netflix created Chaos Monkey, a tool to constantly test its ability to survive unexpected outages without impacting the consumers. Chaos Monkey is a script that runs continuously in all Netflix environments, randomly killing production instances and services in the architecture. It helped developers:

• Identify weaknesses in the system
• Build automatic recovery mechanisms to deal with the weaknesses
• Test their code in unexpected failure conditions
• Build fault-tolerant systems on day to day basis

The Simian Army

After their success with Chaos Monkey, Netflix engineers wanted to test their resilience to all sorts of inevitable failures, detect abnormal conditions. So, they built the Simian Army , a virtual army of tools discussed below.

• Latency Monkey

It creates false delays in the RESTful client-server communication layers, simulating service degradation and checking if the upstream services respond correctly. Moreover, creating very large delays can simulate an entire service downtime without physically bringing it down and testing the ability to survive. The tool was particularly useful to test new services by simulating the failure of dependencies without affecting the rest of the system.

• Conformity Monkey

It looks for instances that do not adhere to the best practices and shuts them down, giving the service owner a chance to re-launch them properly.

• Doctor Monkey

It detects unhealthy instances by tapping into health checks running on each instance and also monitors other external health signs (such as CPU load). The unhealthy instances are removed from service and terminated after service owners identify the root cause of the problem.

• Janitor Monkey

It ensures the cloud environment runs without clutter and waste. It also searches for unused resources and discards them.

• Security Monkey

An extension of Conformity Monkey, it identifies security violations or vulnerabilities (e.g., improperly configured AWS security groups) and eliminates the offending instances. It also ensures the SSL (Secure Sockets Layer) and DRM (Digital Rights Management) certificates were valid and not due for renewal.

• 10-18 Monkey

Short for Localization-Internationalization, it identifies configuration and runtime issues in instances serving users in multiple geographic locations with different languages and character sets.

• Chaos Gorilla

Like Chaos Monkey, the Gorilla simulates an outage of a whole Amazon availability zone to verify if the services automatically re-balance to the functional availability zones without manual intervention or any visible impact on users.

Today, Netflix still uses Chaos Engineering and has a dedicated team for chaos experiments called the Resilience Engineering team (earlier called the Chaos team).

In a way, Simian Army incorporated DevOps principles of automation, quality assurance, and business needs prioritization. As a result, it helped Netflix develop the ability to deal with unexpected failures and minimize their impact on users. 

On 21st April 2011 , AWS experienced a large outage in the US East region, but Netflix’s streaming ran without any interruption. And on 24th December 2012 , AWS faced problems in Elastic Load Balancer(ELB) services, but Netflix didn’t experience an immediate blackout. Netflix’s website was up throughout the outage, supporting most of their services and streaming, although with higher latency on some devices.

Netflix had a cloud-native, microservices-driven VM architecture that was amazingly resilient, CI/CD enabled, and elastically scalable. It was more reliable, with no SPoFs (single points of failure) and small manageable software components. So why did they adopt container technology? The major factors that prompted Netflix’s investment in containers are:

• Container images used in local development are very similar to those run in production. This end-to-end packaging allows developers to build and test applications easily in production-like environments, reducing development overhead.
• Container images help build application-specific images easily.
• Containers are lightweight, allowing building and deploying them faster than VM infrastructure.
• Containers only have what a single application needs, are smaller and densely packed, which reduces overall infrastructure cost and footprint.
• Containers improve developer productivity, allowing them to develop, deploy, and innovate faster.

Moreover, Netflix teams had already started using containers and seen tangible benefits. But they faced some challenges such as migrating to containers without refactoring, ensuring seamless connectivity between VMs and containers, and more. As a result, Netflix designed a container management platform called Titus to meet its unique requirements.

Titus provided a scalable and reliable container execution solution to Netflix and seamlessly integrated with AWS. In addition, it enabled easy deployment of containerized batches and service applications.

Titus served as a standard deployment unit and a generic batch job scheduling system. It helped Netflix expand support to growing batch use cases. 

• Batch users could also put together sophisticated infrastructure quickly and pack larger instances across many workloads efficiently. Batch users could immediately schedule locally developed code for scaled execution on Titus.
• Beyond batch, service users benefited from Titus with simpler resource management and local test environments consistent with production deployment.
• Developers could also push new versions of applications faster than before.

Overall, Titus deployments were done in one or two minutes which took tens of minutes earlier. As a result, both batch and service users could experiment locally, test quickly and deploy with greater confidence than before.

“The theme that underlies all these improvements is developer innovation velocity.” 

-Netflix tech blog

This velocity enabled Netflix to deliver fast features to the customers, making containers extremely important for their business.

Netflix invests and experiments significantly in improving development and operations for the engineering teams. But before Netflix adopted the “Operate what you build” model, it had siloed teams. The Ops teams focused on deploy, operate and support parts of the software life cycle. And Developers handed off the code to the ops team for deployment and operation. So each stage in the SDLC was owned by a different person and looked like this:

The specialized roles created efficiencies within each segment but created inefficiencies across the entire SDLC. The issues that they faced were:

• Individual silos that slowed down end-to-end progress
• Added communication overhead, bottlenecks and hampered effectiveness of feedback loops
• Knowledge transfers between developers and ops/SREs were lossy
• Higher time-to-detect and time-to-resolve for deployment problems
• Longer gaps between code complete and deployment, with releases taking weeks

Operate what you build

To deal with the above challenges and drawing inspiration from DevOps principles, Netflix encouraged shared ownership of the full SDLC and broke down silos. The teams developing a system were responsible for operating and supporting it. Each team owned its own deployment issues, performance bugs, alerting gaps, capacity planning, partner support, and so on.

Moreover, they also introduced centralized tooling to simplify and automate dealing with common development problems of the teams. When additional tooling needs arise, the central team assesses if the needs are common across multiple development teams and built tools. In case of too team-specific problems, the development team decides if their need is important enough to solve on their own.

Full Cycle Developers

Combining the above ideas, Netflix built an even better model where dev teams are equipped with amazing productivity tools and are responsible for the entire SDLC, as shown below.

Netflix provided ongoing training and support in different forms (e.g., dev boot camps) to help new developers build up these skills. Easy-to-use tools for deployment pipelines also helped the developers, e.g., Spinnaker. It is a Continuous Delivery platform for releasing software changes with high velocity and confidence.

However, such models require a significant shift in the mindsets of teams/developers. To apply this model outside Netflix, you can start with evaluating what you need, count costs, and be mindful of bringing in the least amount of complexities necessary. And then attempt a mindset shift.

Netflix practices are unique to their work environment and needs and might not suit all organizations. But here are a few lessons to learn from their DevOps strategy and apply:

• Don’t build systems that say no to your developers

Netflix has no push schedules, push windows, or crucibles that developers must go through to push their code into production. Instead, every engineer at Netflix has full access to the production environment. And there are neither strict policies nor procedures that prevent them from accessing the production environment.

• Focus on giving freedom and responsibility to the engineers

Netflix aims to hire intelligent people and provide them with the freedom to solve problems in their own way that they see as best. So it doesn’t have to create artificial constraints and guardrails to predict what their developers need to do. But instead, hire people who can develop a balance of freedom and responsibility.

• Don’t think about uptime at all costs

Netflix servers their millions of users with a near-perfect uptime. But it didn’t think about uptime when they started chaos testing their environment to deal with unexpected failure.

• Prize the velocity of innovation

Netflix wants its engineers to do fun, exciting things and develop new features to delight its customers with reduced time-to-market.

• Eliminate a lot of processes and procedures

They limit an organization from moving fast. So instead, Netflix focuses on hiring people they can trust and have independent decision-making capabilities.

• Practice context over control

Netflix doesn’t control and contain too much. What they do focus on is context. Managers at Netflix ensure that their teams have a quality and constant flow of context of the business, rather than controlling them.

• Don’t do a lot of required standards, but focus on enablement

Teams at Netflix can work with their choice of programming languages, libraries, frameworks, or IDEs as they see best. In addition, they don’t have to go through any research or approval processes to rewrite a portion of the system.

• Don’t do silos, walls, and fences

Netflix teams know where they fit in the ecosystem, their workings with other teams, dependents, and dependencies. There are no operational fences over which developers can throw the code for production.

• Adopt “you build it, you run it” culture

Netflix focuses on making ownership easy. So it has the “operate what you build” culture but with the enablement idea that we learned about earlier.

• Focus on data

Netflix is a data-driven, decision-driven company. It doesn’t do guesses or fall victim to gut instincts and traditional thinking. It invests in algorithms and systems that combs enormous amounts of data quickly and notify when there’s an issue.

• Always put customer satisfaction first

The end goal of DevOps is to make customer-driven and focus on enhancing the user experience with every release.

• Don’t do DevOps, but focus on the culture

At Netflix, DevOps emerged as the wonderful result of their healthy culture, thinking and practices.

Get in Touch

Netflix has been a gold standard in the DevOps world for years, but copy-pasting their culture might not work for every organization. DevOps is a mindset that requires molding your processes and organizational structure to continuously improve the software quality and increase your business value. DevOps can be approached through many practices such as automation, continuous integration, delivery, deployment, continuous testing, monitoring, and more.

At Simform, our engineering teams will help you streamline the delivery and deployment pipelines with the right DevOps toolchain and skills. Our DevOps managed services will help accelerate the product life cycle, innovate faster and achieve maximum business efficiency by delivering high-quality software with reduced time-to-market.

Hiren Dhaduk

Hiren is VP of Technology at Simform with an extensive experience in helping enterprises and startups streamline their business performance through data-driven innovation.

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Netflix Had Half as Many Global Hits in 2023 as 2022

Tony maglio, executive editor, business.

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Netflix added nearly 30 million global paid subscribers in 2023, though it might have watered down its hit pool in the process.

According to a new study by British streaming-data company Digital i, Netflix had fewer than half the global hits in 2023 (10) than it had in 2022 (22). Digital i defines a “hit” as an original movie or a series that was watched by at least 30 percent of Netflix’s subscriber base in North America, EU, and LATAM.

Unless otherwise noted, each series above is a first season (and movies are movies). “Wednesday” Season 1 and the inaugural season of “Monster” were both watched by more than half the Netflix audience. That didn’t happen in 2023.

Last year’s modest “hit” list: “Leave the World Behind” (47.3%), “Murder Mystery 2” (40.1%), “The Mother” (37.7%), “The Night Agent” (37.5%), “You People” (34.7%), “Your Place or Mine” (33.6%), “Queen Charlotte: A Bridgerton Story” (33.4%), “Extraction 2” (32.8%), “Luther: The Fallen Sun” (31.4%), and “One Piece” (30.5%).

Some of the decline can be written off by the fact that Netflix had fewer originals in 2023 than 2022. Production on almost all Hollywood series and films was stopped for about half the year due to the writers and actors strikes. As Digital i notes, Peak TV has passed us . And there is some truth to the idea that the more subscribers Netflix adds, the more difficult it becomes for a single piece of content to capture 30 percent of them.

Digital i measures Netflix, Max, Amazon Prime Video, and Disney+ in the U.S., Europe, LatAm, and Asia. Its data is drawn from 20 countries, 30,000 households worldwide, and approximately 70,000 streaming accounts.

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Netflix Organizational Change & Organizational Structure 2024

Netflix Organizational Change. Netflix Organizational Structure 2024. Case Study Netflix Change Management. Organizational Structure of Netflix.

Netflix is an online video streaming platform that allows users to watch movies, dramas, TV shows, and cartoons. The user can watch all these videos through a subscription service. Netflix regularly adds new films, series, and TV shows to the chart so users can watch them instantly.

It ranks top 50 sites, following Google, YouTube, Yahoo, Facebook, and Twitter. Thus, Netflix has become the most popular video streaming site or web portal in the world now.

What is Organizational Change?

Organizational change means business transformation in which a company changes its business tools, such as policy, strategy, operation, structure, and culture. The critical reasons for organizational change are technology, globalization, new market condition, poor performance, and customer demand.

The management changes enable the company to cope with the digital era. Therefore, many organization has accepted technological changes to adjust to the digital age. It assists the company in changing old systems with new tools to achieve the business goal.

Organizational Change Examples

Netflix is one of the best examples of management change. It accepts the changes to cope with the new context. Netflix’s organizational change is a real-life example of Lewin’s change management model . The management needs to pass a few stages to complete the full process. Technology, culture, and environment are the most significant factors that foster an organization to accept change.

Netflix’s Organizational Change has replaced the old procedures with new techniques to adjust to the current situation. So, Netflix is the most general example of management change. Additionally, Wipro, Infosys, Samsung, and Amazon accepted the change to achieve business success.

Netflix Change Management Case Study

The Netflix change management case study includes the organizational change at Netflix. Additionally, It describes the history of the Netflix business change model. The author presents a change management case study of Netflix for students.

Netflix Organizational Change

Technology has changed the world in many ways, including education, business, sports, entertainment, etc. Many renowned companies have been closed due to new technology such as computers, smartphones, and social media. Some have managed to cope with the force of change by applying sophisticated strategies and accepting organizational change.

Netflix is one of the best examples that has changed its business model and strategy to survive. It has handled the force of organizational change to achieve a competitive advantage. Hence, it has become netizens’ most popular video streaming site.

Netflix was founded in 1997 in California, USA. However, In 1998, Netflix started its business by selling DVDs and rentals by mail.  The product was a rent-by-mail DVD, and the payment system was the pay-per-rental model.

The following year, in 1999, Netflix launched its new subscription feature for customers to rent DVDs at a monthly rate. This service allowed the subscribers to enjoy unlimited DVD rental with monthly payments. So, the change was from the pay-for-use model to a monthly subscription model. The subscribers choose the movie and video titles from Netflix’s official website. After that, the distributors send the shows in the form of DVDs to the subscribers.

In 2007, Netflix introduced a new video streaming feature for films and television series. The proper utilization of the force of change has helped to achieve success. However, it is believed that Netflix is one of the most popular platforms for watching new movies, drama series, TV shows, and so more. They have achieved competitive advantages by adopting new features as per audience demand.

The three main divisions of Netflix management are functional, geographical, and product teams. The operational division includes the CEO, content, communication, talent, finance, legal, etc. Additionally, the geographical team consists of local and international services. Finally, the product team controls and ensures quality content.

Additional Change Management at Netflix

In 2011, Netflix introduced its mobile apps and ios service for smartphone users. Smartphone users can download the apps free from the play store.

Recently, Netflix changed from HTTP to HTTPS encryption to ensure viewers’ privacy.

In 2016, Netflix launched its offline playback system to cache the contents. Therefore, Netflix mobile app users can watch high-quality cache content without an internet connection.

In 2018, Netflix added “the Skip Intro” option for customers to avoid intros of the shows. So, the users can skip the video if they want.

In 2022, Netflix started alerting customers to share their account IDs and passwords with others.

In 2022, Netflix intended to extend its business into the video gaming industry. The 200 million subscribers of Netflix can reach with a bundle of games like Apple Arcade. Video games play a significant role in attracting potential customers.

In 2023, Netflix launches a new advertising tier for subscribers. The new AVOD tier increases revenue. Users can buy a subscription at a lower cost but must encounter ads while watching videos.

Over the years, Netflix has navigated numerous organizational changes to stay competitive and meet the evolving needs of its customers in the rapidly changing entertainment industry. These changes have been driven by factors such as technological advancements, shifting consumer preferences, and global market expansion. Let’s delve into some key organizational changes that Netflix has implemented:

Shift to Streaming Services

One of the most significant organizational changes for Netflix was its transition from a DVD rental service to a streaming platform. This shift was propelled by the growing demand for online streaming content and the declining popularity of physical media. By investing in streaming technology and acquiring digital content licenses, Netflix successfully repositioned itself as a leading provider of on-demand streaming services.

Emphasis on Original Content

Recognizing the importance of exclusive content in attracting and retaining subscribers, Netflix made a strategic decision to invest heavily in original programming. By producing hit shows like “House of Cards,” “Stranger Things,” and “The Crown,” Netflix aimed to differentiate itself from competitors and create a compelling value proposition for subscribers. This organizational change required significant investment in content production capabilities and talent acquisition.

Global Expansion

Another key organizational change for Netflix was its aggressive international expansion strategy. Realizing the potential for growth in untapped markets, Netflix launched its streaming service in numerous countries worldwide. To support its global expansion efforts, Netflix localized its content offerings, established regional offices, and formed partnerships with local content creators. This expansion into new territories diversified Netflix’s revenue streams and solidified its position as a global entertainment powerhouse.

Data-Driven Decision-Making

Netflix leverages data analytics and machine learning algorithms to inform decision-making across various aspects of its business. By analyzing user behavior, viewing patterns, and content preferences, Netflix can personalize the user experience, optimize content recommendations, and inform content acquisition strategies. This data-driven approach has enabled Netflix to stay agile and responsive to changing market dynamics, driving innovation and growth.

Organizational Culture

Netflix fosters a unique organizational culture characterized by freedom and responsibility. The company operates with a flat organizational structure, empowering employees to make autonomous decisions and take ownership of their projects. Netflix values innovation, creativity, and risk-taking, creating a dynamic and entrepreneurial work environment. This culture of experimentation and continuous learning enables Netflix to adapt quickly to market changes and drive innovation across its business.

In conclusion, Netflix’s organizational changes reflect its commitment to staying at the forefront of the entertainment industry by embracing technological innovation, investing in original content, expanding globally, and fostering a culture of creativity and experimentation. These organizational changes have been instrumental in Netflix’s success and its ongoing evolution as a leader in the streaming entertainment landscape.

Netflix History Timeline

Netflix has become one of the most famous American production companies worldwide. It was established in 1997 by Reed Hastings and Marc Randolph in California. However, Marc Randolph left Netflix in 2002. In 1998, Netflix introduced its official website with 925 items. These items were available to rent for a pay-per-month approach. It started its journey with only 35 employees.

Netflix launched its operation with the first and largest online DVD rental store. Since 2012, Netflix has produced and distributed its original content, including film and television series entertaining many viewers. This variety of content has been stored in the online library for viewing by subscribers. Since 2016, it has been providing services in around 190 countries. This company has established its office globally, including in Brazil, the Netherlands, France, the United Kingdom, Japan, India, and South Korea. In 2023, Netflix owned more than 231 million subscribers globally involved in a pay-per-month payment.

However, Netflix is available worldwide except in China, Syria, and North Korea. According to a report in 2020, Netflix earned $1.2 billion in operating income for its excellent performance with updated tools.

Netflix Organizational Structure

Netflix has a flat organizational structure that provides ample freedom for employees. It is also known as a decentralized organizational structure that allows the respective person to make quick decisions. Netflix maintains the unitary organizational structure, also known as the U-form organizational structure. It influences the employees to be more responsive to their duties. Netflix’s organizational structure avoids top-down decision-making strategies to create a conducive working environment for employees. It also focuses on creating a favorable environment to promote employee performance. Netflix has a labor division that works to improve performance. The authority reviews the performance regularly. They opt for a multi-rater feedback system that is also known as a 360-degree review method.

Netflix’s management team always focuses on practicing and maintaining the principles of total quality management tools. The TQM helped to become the most popular company worldwide.

According to McGraw Hill, Netflix wanted someone as HR director who prioritizes business first, clients second, and talent third. It also did not require Competencies For HR Professionals in SHRM certificate, change agent, or organization development practitioner. The authority considers three core issues such as who is good for the company, how we communicate with that employee, and ensure high performance.

Netflix Organizational Structure 2023-2024

Netflix CEO in 2023

Netflix Founder Reed Hastings stepped down from his CEO role and joined as the company chairman in 2023.  Ted Sarandos is the current CEO of Netflix. In 2020, Ted Sarandos joined Netflix as co-CEO. Initially, Reed Hastings and Marc Randolph were the co-chief executive officers of Netflix. Marc Randolph left Netflix in 2002.

Netflix Organizational Transformation

First-change in 1999, (pay-for-use model into a subscription model).

Netflix has made two significant changes since its launch. First, it began the subscription option in 1999 to store DVD rentals. This change allows clients to rent unlimited DVD rental without late fees. It was the first change in the business model in the history of Netflix.

Second-Change in 2007

(streaming service).

Later, in 2007, Netflix made its second change by launching an online video streaming service. Consumers have accepted this change. It is believed that it has become the prime business pillar of income.

Purpose of Netflix Organizational Change

Netflix is becoming famous daily for its ease of access, quality, and updated tools. After all, new technology adoption is necessary to exceed customer demand. The technology adoption models and theories , including TAM, ETAM, UTAUT, and DOI, have described why and how people accept the changes. In the 21st century, people do not want to spend extra time in the cinema hall.

People used to go to the cinema hall to watch new movies before watching movies at home on Netflix. New technology, including computers, laptops, and smartphones, easily entertain people through internet service. In addition, the social media revolution changed the way we communicate with each other. It has become an excellent site for sharing user-generated content, including photos and videos.

Most people globally use social media in many perspectives, such as in education, entertainment, and marketing. Netflix’s authority had perceived the upcoming market demand. Therefore, they have changed the business model to watch movies and television series on computers and smartphones. The management of Netflix realized that consumers do not like to store video, so they changed the business model.

Additionally, Netflix is always aware of the approaches of competitors. Blockbuster is a crucial Netflix competitor; hence, they added a new feature to distinguish it from competitors. The reason for changing the business model of Netflix was appropriate and effective to bring success.

How Netflix Handles the Organizational Change Forces

Organizational change refers to the adjustment and transformation of a company’s operations. The company brings a minor or significant change to improve productivity and cope with the new context. There are two types of forces of change in a company: external forces and internal forces. External forces include technological change, social and political change, and managing ethical behaviors.

For example, technological change is the primary external force that compelled Netflix to change the feature.

New technology changes people’s expectations and behaviors, changing the company product or service’s features, tools, and patterns. Netflix handled the forces of change effectively to bring success and prosperity to the company. Internal forces influence the organization to change management, such as changing managerial personnel, work climate, effectiveness, employee expectations, and crisis.

For example, Netflix realized that watching movies at home would reduce the entertainment budget and transportation crisis. Therefore, Netflix accepted the organizational change.

Netflix started its journey as an ordinary company. Now but it has achieved a competitive advantage by changing its business model to fulfill customer demand. The authority of the company changed its feature to cope with new technology. It made two changes in 1999 and 2007. However, the video streaming service brought immense fame and income to the company in 2007.

The author mentions some critical points for other companies that want to change business. Firstly, changing the business tools is significant to exceed customers’ demands. Additionally, digital technology must be accepted by employees and customers. Finally, the company must add updated tools for better function, such as Netflix starting its online video streaming in 2007. “The measure of intelligence is the ability to change” -Albert Einstein.

Netflix has followed the blue ocean strategy to achieve its business goals. The Blue Ocean strategy refers to creating a new business market. The red ocean strategy refers to competing with other companies in the same market. Blue Ocean’s strategy creates a unique market context. It also designs a new feature to attract new customers.

Hence, Netflix accepted the blue ocean strategy and has become one of the most successful companies worldwide.

Citation For This Article(APA 7th Edition)

Author: M M Kobiruzzaman

M M Kobiruzzaman is a researcher, lecturer, and academic & creative content writer. He studied for a Master of Management By Research at the School of Business and Economics Faculty, Universiti Putra Malaysia. Previously, he graduated from the Department of Communication, Universiti Putra Malaysia. His research interests contained Journalism, Social Media Communication, Information and Communication Technology (ICT), and Corporate Communication. He has published several journal articles globally. He prefers to impart academic knowledge to other people through content writing.  View all posts by M M Kobiruzzaman

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Almost everything about Netflix…. Nice .

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Netflix now has nearly 270 million subscribers after another strong showing to begin 2024

FILE - The Netflix logo is shown in this photo from the company’s website, in New York, Feb. 2, 2023. Netflix reports their earnings on Thursday, April 18, 2024. (AP Photo/Richard Drew, File)

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Netflix gained another 9.3 million subscribers to start the year while its profit soared with the help of a still-emerging expansion into advertising, but caught investors off guard with a change that will make it more difficult to track the video streaming service’s future growth.

The performance announced Thursday demonstrated that Netflix is still building on its momentum of last year, when a crackdown on free-loading viewers relying on shared passwords and the rollout of a low-priced option including commercials revived its growth following a post-pandemic lull.

The strategy resulted in Netflix adding 30 million subscribers last year — the second largest annual increase the service’s history.

Netflix’s gains during the January-March period more than quadrupled the 1.8 million subscribers that the video streaming service added at the same time last year, and was nearly three times more than analysts had projected. The Los Gatos, California, company ended March with nearly 270 million worldwide subscribers, including about 83 million in its biggest market covering the U.S. and Canada.

Investors increasingly are viewing Netflix as the clear-cut winner in a fierce streaming battle that includes Apple, Amazon, Walt Disney Co. and Warner Bros. Discovery — a conclusion has caused its stock price to more than double since the end of 2022.

But Netflix surprised investors by disclosing in a shareholder letter that it will stop providing quarterly updates about its subscriber totals beginning next year, a move that will make it more difficult to track the video streaming service’s growth — or contraction. The company has regularly posted its quarterly subscriber totals since going public 22 years ago.

Netflix’s shares dipped more than 5% in extended trading, despite the strong financial showing.

In a video meeting with analysts, Netflix co-CEO Greg Peters said management believes the company’s financial growth has become more meaningful to watch than quarter-to-quarter fluctuations in subscribers.

“We think this is a better approach that reflects the evolution of the business,” Peters said.

The company still intends to give annual updates on total subscribers. That plan indicates Netflix is trying to get investors focus on long-term trends rather than three-month increments that can be affected by short-term factors such as programming changes and household budgetary pressures that cause temporary cancellations, said Raj Venkatesan, a business administration professor at the University of Virginia who studies the video streaming market.

Now that Netflix has been cracking down on password sharing for more than a year, management also likely realizes it has reaped most of the subscriber gains from those measures and recognizes it will be more difficult to maintain that momentum, eMarketer analyst Ross Benes said.

“They are quitting while they are ahead by no longer reporting quarterly subscriber numbers,” Benes said.

Netflix’s renewed subscriber growth has been coupled with a sharper focus on boosting profit and revenue — an emphasis that has led management to be more judicious about its spending on original programming and regularly raising its subscription prices.

It’s a formula that helped Netflix earn $2.33 billion, or $5.28 per share, in the most recent quarter, a 79% increase from the same time last year. Revenue rose 15% from a year ago to $9.37 billion. Analysts polled by FactSet had projected earnings of $4.52 per share on revenue of $9.27 billion.

Advertising sales still play a small role in Netflix’s finances, with BMO Capital Markets analyst Brian Pitz projecting the company will bring in about $1.5 billion from commercials streamed on its service this year, while foreseeing years of steady growth ahead. The low-priced option with ads is having a big impact on bringing in and retaining subscribers, according to Pitz, who expects 41 million customers paying for the commercial format.

More From Forbes

10 great movies leaving netflix at the end of april.

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LONDON, ENGLAND - MAY 31: Austin Butler attends the Elvis UK screening at BFI Southbank on May 31, ... [+] 2022 in London, England. (Photo by Lia Toby/Getty Images)

Sometimes the lineup of movies leaving Netflix NFLX by the end of any given month can be underwhelming—but that certainly is not the case this month. By the end of April, some incredible motion pictures will disappear from the streaming platform, including an ensemble western from Quentin Tarantino, a stark portrayal of mental health within the Batman universe, and what I personally consider to be the best horror movie of the 2020s so far. All in all, there’s a daunting amount of quality films leaving the Netflix library within the next couple weeks you do not want to miss.

So what movies should be at the top of your watchlist? Let’s dig in. Below, you’ll find my ten picks for the best movies leaving Netflix by the end of April 2024. Then at the bottom of the article, you’ll find a full list of every single movie exiting the platform by month’s end. From blockbusters to indies to every genre in between, I’m positive there’s at least one movie (and probably several more) that cater to everybody’s tastes.

The 10 Best Movies Leaving Netflix in April 2024

Train to busan (2016).

A harrowing journey unfolds on a high-speed train as a mysterious viral outbreak rapidly turns passengers into zombies, setting the scene for Train to Busan . Starring Gong Yoo as Seok-woo, a father who must protect his young daughter amidst the chaos, this Korean thriller delicately balances its relentless action with emotional stakes that keep you invested up until the final frame. The claustrophobia of the confined train only amplifies the suspense, making each decision a matter of life and death. As social norms collapse in this high-octane flick from Yeon Sang-ho, the same filmmaker who brought us projects like Peninsula , Hellbound , and JUNG UNG _E , the survivors are forced to confront not only the undead but also their own moral limits, resulting in a film that’s both a gripping horror and a heartrending commentary on humanity.

First Images Of Helldivers 2 s Illuminate Alien Enemies Emerge

Bitcoin halving triggers unprecedented crypto chaos as price suddenly surges, worst cars of 2024 according to consumer reports, the florida project (2017).

On the periphery of Orlando's glittering theme parks, the stark reality of life at a budget motel unfolds in The Florida Project . This A24 production from director Sean Baker, who has directed several other indies like Starlet , Tangerine , and Red Rocket , explores the summer of a precocious six-year-old girl named Moonee, played by Brooklynn Prince, who filters her challenging environment through a lens of wonder and mischief. The juxtaposition of childhood innocence with the harsh realities faced by her young mother, portrayed by Bria Vinaite, and the gruff, caring motel manager played by Willem Dafoe, offers a vivid glimpse into the less seen side of poverty. The film touchingly highlights the stark contrast between the manufactured joy nearby and the struggles of those living on the margins.

Elvis (2022)

In Elvis , the turbulent life of rock and roll icon Elvis Presley is dramatized through the Baz Luhrmann filter, featuring a career-defining performance by Hollywood’s most exciting young thespian, Austin Butler. Chronicling Elvis’s meteoric rise to fame and his complex relationships, particularly with his manipulative manager Colonel Tom Parker, played by Tom Hanks, the film paints a rich tableau of mid-20th century America. From the glitz and glamour of celebrity to the personal battles with identity and control, this story from Luhrmann, who previously brought us classics like Romeo + Juliet , Moulin Rouge , and The Great Gatsby , captures the vibrancy and the shadows of Elvis's life, exploring how his revolutionary music and troubled presence reflected the changing American landscape.

The Hateful Eight (2015)

Amidst a blizzard in post-Civil War Wyoming, tensions rise and secrets unravel in a stagecoach lodge where “The Hateful Eight” find shelter. This ensemble cast, including Samuel L. Jackson, Kurt Russell, and Jennifer Jason Leigh, are drawn together by necessity but divided by past crimes and mysteries. This incredibly underrated Quentin Tarantino film slowly simmers as each character's backstory is revealed, leading to betrayal and violence. Crafted with rich dialogue and intense character development that we find in other Tarantino projects—from Pulp Fiction to Inglourious Basterds to Once Upon a Time... in Hollywood— the unpredictable story keeps you guessing, making for a thrilling examination of deception and survival in a confined and volatile setting.

Joker (2019)

Set against the gritty backdrop of Gotham City in Batman’s cinematic universe, Joker delves into the psyche of Arthur Fleck, a failed comedian who transforms into the infamous titular villain. Joaquin Phoenix's portrayal of this dejected man’s descent into madness earned him an Academy Award, as his harrowing performance captured the essence of a man marginalized by society. This origin story from comedy master Todd Phillips, who brought us gems like Road Trip , Old School , and the Hangover film series, provides a dark and unsettling look at the complexities of mental illness and societal neglect, challenging the our collective perception of a character traditionally viewed only as a villain. This Best Picture nominee’s bold story and stylistic choices create a stark, visceral experience that redefines superhero cinema.

Down with the King (2021)

Down with the King features a famous rapper, Mercury Maxwell, played by Freddie Gibbs, who seeks solace from his high-pressure career in the serene farmlands of Massachusetts. However, his escape from the music scene leads to unexpected self-reflection as he forms connections with the local residents. This introspective journey directed by Diego Ongaro challenges Mercury’s aspirations and desires, leading to profound questions about identity and fulfillment outside the fame that has defined him. Forget what you’d typically expect from a hood film and think more Lost in Translation set in the forest. This unique film beautifully contrasts the tranquility of rural life with the tumultuous inner world of a public figure at a crossroads, offering a thoughtful exploration of life beyond the spotlight.

Malignant (2021)

In Malignant , Madison is plagued by visions of gruesome murders—which she soon discovers are not just nightmares but terrifying realities. As these horrific premonitions begin to manifest physically, she is forced to confront her own past to unravel the connection between her visions and the violent acts they foretell. This horror thriller starring Annabelle Wallis takes audiences on a twisting journey that challenges the boundaries between illusion and reality, weaving a tale filled with suspense and shocking revelations. James Wan's as-expected innovative approach to the genre—which is frequently on display in his other films, like The Conjuring , Aquaman , and Insidious —keeps viewers enthralled and guessing up until one of the most unexpected plot twists in recent memory.

Silver Linings Playbook (2012)

Silver Linings Playbook narrates the life of Pat Solitano, portrayed by Bradley Cooper, who, after spending time in a mental institution, moves back in with his parents and tries to reconcile with his ex-wife. His life takes an unexpected turn when he meets Tiffany, played by Jennifer Lawrence, a young widow with her own troubled past. As they partner up for a dance competition, their friendship offers them both a chance to heal and find silver linings in their struggles. This film from the award-winning David O. Russell, who has made a name for himself with heralded films like Three Kings , The Fighter , and American Hustle , balances humor with the emotional weight of mental health issues, crafting a heartwarming story about the unpredictability of life and the importance of second chances.

Whiplash (2014)

Whiplash captures the intense dynamics between a promising young drummer and his formidable music instructor in an elite conservatory. Andrew Neiman, played by Miles Teller, aspires to greatness, but finds himself under the rigorous and sometimes brutal tutelage of Terence Fletcher, portrayed by J.K. Simmons (who won an Oscar for his unbelievably intense performance). Their relationship tests the limits of ambition, talent, and sanity, illustrating the sacrifices required for mastery in the arts. The film from Damien Chazelle, who created deeply adored experiences such as La La Land and Babylon , features pulsating jazz soundtrack and sharp editing style mirror the high stakes and pressure-filled environment, making it a compelling study of obsession and the pursuit of perfection in the competitive world of music.

The Meg (2018)

Almost every movie on this list can be appreciated for its emotionally enriching story and captivating characters. But sometimes...you just need a dumb movie after a long hard day. In steps The Meg , where t he discovery of a massive prehistoric shark known as the Megalodon brings terror to the crew of an underwater research facility. Jason Statham stars as a deep-sea rescue diver tasked with stopping the monstrous creature before it can wreak havoc on the world. Combining science fiction with explosive action, this insane film from Jon Turteltaub, who gave us other goofy entertainers like the National Treasure films, delivers thrilling sequences as mortal humans confront this seemingly immortal ancient predator. With its high-stakes adventure and spectacular underwater scenes, The Meg offers a gripping tale of survival against a seemingly unstoppable force.

Every Movie Leaving Netflix in April 2024

Note: The dates mark your final days to watch these movies.

• April 22 : Perfume Imaginary Museum (2020); The Meg (2018); Train to Busan (2016)
• April 24 : Shepherds and Butchers (2016); Sniper: Assassin’s End (2020); Sniper: Ultimate Kill (2017); The Hateful Eight (2015)
• April 25 : Kung Fu Panda 3 (2016); Loving is Losing (2019); Njan Prakashan (2018)
• April 26 : Malignant (2021)
• April 30 : 13 Going on 30 (2004); 27 Dresses (2008); 30 Days of Night (2007); Above Suspicion (2019); Anger Management (2003); Annabelle (2014); Antz (1998); Apollo 13 (1995); Beethoven (1992); Bird on a Wire (1990); Cowboys & Aliens (2011); Desperado (1995); Down with the King (2021); Dumb and Dumber (1994); Einsatzgruppen: The Nazi Death Squads (Limited Series); Elvis (2022); Erin Brockovich (2000); Fletch (1985); Fried Green Tomatoes (1991); How to Train Your Dragon 2 (2014); Igor (2008); Joker (2019); Jurassic Park (1993); Jurassic Park III (2001); Kindergarten Cop (1990); King Kong (2005); Legion (2010); Love & Basketball (2000); Mamma Mia! (2008); Mamma Mia! Here We Go Again! (2018); Margot at the Wedding (2007) Munafik 2 (2018); Parenthood (1989); Play Misty for Me (1971); Silver Linings Playbook (2012); Silverado (1985); Sincerely Yours, Dhaka (2018); Sixteen Candles (1984); Soul Surfer (2011); Step Brothers (2008); Sun Cry Moon (2019); Sur Sapata (2019); Tammy (2014); The ‘Burbs (1989); The Change-Up (2011); The First Purge (2018); The Flintstones (1994); The Florida Project (2017); The Glass Castle (2017); The Good Shepherd (2006); The Lost World: Jurassic Park (1997); The Other Side of the Mountain (1975); The Purge: Election Year (2016); The Sting (1973); The Yeti Adventures (2018); Tom and Jerry (2021); Twins (1988); Tyler Perry’s Why Did I Get Married Too? (2010); Underworld: Evolution (2006); Vanquish (2021); Warrior (2011); Whiplash (2014); Why Did I Get Married? (2007); Zack and Miri Make a Porno (2008); Zoom: Academy for Superheroes (2006)

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Reporting by Lisa Richwine and Dawn Chmielewski in Los Angeles Additional reporting by Harshita Mary Varghese and Aditya Soni in Bengaluru Editing by Kenneth Li, Peter Henderson, Matthew Lewis and Leslie Adler

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Opening statements underway in Trump hush money criminal case

Warrington woman gets 15 years for killing boyfriend and alabama woman during 2022 crash.

A Warrington woman will spend the next 15 years in state prison after pleading no contest to two counts of vehicular homicide for killing her boyfriend and another driver in 2022.

Circuit Judge John Simon sentenced 20-year-old Sara Hudson to 15 years in state prison followed by 15 years of probation for her no contest plea to both homicide counts, according to court records. A Florida Highway Patrol release says Hudson's driver's license was revoked for 20 years.

Her charges stemmed from January 2022 when she was driving her 2007 Pontiac G6 at 85 mph down Sorrento Road, a road with a maximum speed limit of 55 mph. Her boyfriend, Christopher Lee Mills, was in the passenger seat.

Florida Lottery loss: Fake $1M lottery ticket could land Florida couple in prison for decades

"The sedan driven by Hudson crossed the center line at a high rate of speed, entering the lane where the pickup truck was traveling," an FHP release says. "The (truck) driver attempted to swerve to the right to avoid the collision but was unable."

Hudson crashed into Deborah Winslett, a woman from Brierfield, Alabama. Hudson's boyfriend was pronounced dead at the scene, and Winslett was pronounced dead after being transported to Baptist Hospital.

During the crash, Hudson was also severely injured and at one point was intubated and rushed into emergency surgery.

The Office of the State Attorney had additionally charged Hudson with two counts of driving without a license while causing a death and two counts of possessing a controlled substance without a prescription, but those charges were dropped in accordance with the plea agreement, according to court records.

As part of the agreement, the state also incorporated a cap of 18.5 years, which was the mandatory minimum to which Hudson could be sentenced. However, court records indicate Simon allowed Hudson a downward departure, which allows a judge to sentence a defendant below the minimum requirements.

Records indicate the downward departure was allowed since the "offense was committed in an unsophisticated manner and an isolated incident for which defendant shows remorse," allowing Simon to levy a 15-year sentence rather than 18.5 years.

Hudson was given 441 days of credit for her time served in Escambia County Jail.

This article originally appeared on Pensacola News Journal: Warrington woman gets 15 years for Escambia County double fatal crash

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