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17 fun presentation ideas (with video!) to wow your audience

• 30 Mar 2023

So you want to be the next Steve Jobs. Or Martin Luther King. Or any other dazzling orator you look up to. But you need a little something to add to your presentation ideas – you don’t want to bore people to death with Powerpoint.

Whether you’re creating a sales presentation, an event presentation, or just showing your travel video to Uncle Ron, we’ve compiled some of the best ways to get your audience seriously hyped up about your message.

Biteable offers online video presentation software, so we know a thing or two about making engaging presentation videos. In this guide, we share some of our favorite video presentation inspiration and show you some of the different types of presentations you might consider.

When you’re ready to make your own video presentation, head over to  Biteable  for hundreds of brandable templates, video scenes, and workplace-ready animations. With Biteable, making a video presentation is as easy as making a PowerPoint – only a whole lot more fun.

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Types of video presentations

If you’re looking to win over your audience with a presentation, videos are the best way to do it. According to Insivia, viewers retain  95% of a message  when they see it in a video, but only 10% if they have to read on-screen text.

When you’re making your presentation, you could either make your video the whole presentation, or just a part of the whole. Did you know, for example, that you can  embed a video in a Powerpoint document?  Either is possible with our video templates and it can be interesting to mix things up once in a while.

There are four main types of presentations:

• Informative
• Demonstrative
• Inspirational

Picking the right one will ensure you’re onto a winner with your video presentation. For example, if you’re onboarding some new employees, you might choose a video template that’s an informative presentation like this one:

Or, if you want to show off how something works, a demonstration presentation might be what you want to create:

A persuasive presentation would involve creating a video more like this charity infographic example:

And if you want something a little more inspirational, try something like this positive quote video template.

But that’s not all, folks! If you’d like to check out more awesome Biteable video templates, visit our  templates page here .

Creative (and fun!) video presentation ideas

You’ve now picked the type of presentation you need. But how do you get creative with your video?

First of all, it’s important your video is top-notch. Without high-quality graphics and production value, your message may fall by the wayside. Choose online  video presentation software  that’s easy to use and makes great-looking videos. That’s where Biteable comes in.

Whatever the topic of your presentation, your video format and design need to match the overall tone and message.

Delivering a corporate presentation on climate change? A fast-paced, wildly colorful template with upbeat music is going to feel a little off-message.

To identify how to design your presentation, think about the feelings you want to evoke in your audience. Want them to be crying with laughter? Moved to tears? Motivated into taking action? Pinpointing the emotions behind your presentation will help you choose the right template and make the best video possible.

17 great video presentation ideas

Now you’ve nailed down the type of video presentation you want to make, it’s time to master the finer details. Here’s just some of the ways you can make your message sing.

1. Start with a bold statement

A bold statement can capture your audience’s attention right from the get-go. Your statement should offer something slightly unusual and maybe even a little controversial. Something to make people sit up and take notice.

2. Tell a story

One of the best ways to get your audience’s attention is to tell a story – it’ll hit them right in the feels.

A personal, human story works because it the audience can relate to it on a personal level. Think about some stand-out examples of human stories that relate to your business or idea, and tell that story so people will connect with the central character. The bigger the emotion the better: love, longing, overcoming obstacles, things we’ve all had to deal with at some point in our lives.

Think about the  ‘story arc’  – how will you frame your message so the audience immediately empathizes?

If you’re selling trainers, perhaps you’ll talk about someone who’s training for a marathon. If you’re lobbying for women’s rights, perhaps you’ll tell a story of when a passing comment affected you deeply. Maybe you should think back to the decision that started your business, and start your presentation with that.

Here’s a great example of storytelling from one of the world’s top brands:

3. Use music

Music has great power to support and enhance the emotion in a video presentation, and has been proven to sustain an audience’s attention and aid in information retention. Music is used in movies to suggest an emotional state to the viewer, so why not in a video presentation?

Modern, up-tempo music will snap people to attention at the right moment, while slow, minor-key sounds relax the brain, which is useful for reviewing content so it can slip more easily into long-term memory.

It can be a struggle to find good quality  royalty free music , but here at Biteable we have a selection of great royalty free tracks (or you can upload your own if you’re that way inclined).

Music is one of the most critical (and often overlooked) aspects of any presentation. Here’s a good example of a Biteable template where the music does a great job of supporting the message.

4. Visual metaphor

Research has shown that combining pictures and text is one of the best ways to help people engage with and retain information. There’s something about how our brain works that makes text by itself far less memorable, so if you can combine something visual with your message, you’ll keep people’s attention longer and they’ll remember more of your presentation.

Talking to a group of people about taking action on something that scares them? A picture of someone diving or bungee jumping could work. Telling your boss how important that company retreat is next year? Show them an image of happy, relaxed people with their toes in the sand.

It doesn’t have to be obvious and clichéd, either. Closed doors, wide open roads, and lighting a candle all have subconscious messages that you don’t really need to explain. (Whatever you do, just don’t use the ultimate cliche: the overused  ‘water ripple’ .)

5. Use questions

Questions can be a great way to open a presentation, because they encourage the audience to think for themselves. It opens them up to a realm of critical thinking, which is perfect when you’re gonna sock it to them with your impactful message.

‘Did you know 15 billion trees are cut down each year?’

‘Have you ever considered what life would be like if you didn’t have to save money?’

The art of asking questions in a presentation means you can incorporate them into your video as a great lead-in. Combined with some appropriate music, it can really get your audience thinking about the issue, and then you’ll go on to explain exactly what your solution is.

Having a laugh can really do a lot to win over an audience. There’s no need to be too serious, and even if you’re dealing with a heavy topic, lightening the mood can work wonders.

Whether you’re looking to create a funny sales video, an event presentation, or a presentation for an interview — one thing’s for sure, you can’t go wrong by including humor.

7. Repetition

Simple. Effective. Powerful.

Repetition can be used in several ways: by offering several one-word sentences in a row (the repetition is in the rhythm), or by repeating a word or a key phrase several time throughout your presentation.

In his famous Stanford speech in 2005, for example, Steve Jobs concluded by saying  “Stay hungry. Stay foolish.”

Repetition is powerful. It drives home your key message and strengthens your position.

8. Motion Graphics

Motion graphics  are basically animation with text as a major component, and is a staple of what we do at Biteable.

When you use moving graphics in a presentation, it instantly captures attention. If your audience is just taking their seats, or are halfway through hearing your story, there’s no doubt they’ll sit up and take notice if you introduce some cool motion graphics, like this Meeting Tips example.

Although they can sometimes feel clichéd, quotes are a great way to impart a message in a presentation. Want your audience to understand something complex? A quote from Einstein should do it. Or would you like to say something meaningful and poetic? A couple of lines of Shakespeare should convey some wisdom.

10. Audio narration

Narration can give a different mood to your presentation, especially if the voice is powerful and the words are heartfelt. Use it to change the tone or pace of your presentation and it will certainly keep your audience hooked if there’s a danger of them losing interest.

11. Go bright with color

Color can have a huge effect on how your video comes across. Don’t be afraid to experiment. The contrasts of black and white can be extremely effective, but you can also grab people’s attention with some carefully-chosen primary and secondary colors, like in our Motion Graphics template.

12. Use illustrations

Illustrations are a great way to communicate information, especially if you’ve got lots to say. Whether you want to create a crowd of people or a cool depiction of some new fancy gadget, illustrations can draw the eye and make your presentation more interesting.

13. Infographics

When you utilize infographics, you can pack in a huge amount of data and information without confusing your audience. Think pie charts, digital numbers, and ascending animated graphs. These can show your audience boring data in an exciting way.

14. Create interesting transitions

The one advantage of video over a standard presentation is that you can do all types of funky things with transitions, like a whip pan transition, when the camera quickly pans between scenes. It’s a bit like a wipe, but much faster. Check out our full article on transitions  here .

15. Make it look cinematic

Adding a cinematic touch can help your audience feel receptive to your message because subconsciously, they will associate these elements with being at the cinema, eating popcorn, and generally having a good time.

16. Go retro

A cool, retro look for your presentation will make it hard to ignore. By going retro, you add a little bit of cheeky style to your message. You don’t need to go  quite as retro as the template below, but taking a step back in time is a sure way to add a little bit of zing to things.

17. End on a meaningful note

Your presentation will only give your audience a lasting impression if you end it right.

It’s important to let the audience know what you want them to do next: to visit a website for more information, to ponder an idea or new direction, or to take action toward a particular goal.

An attention-grabbing visual will work really well here, along with a meaningful end to the music – a change of pace, volume, or pitch.

What’s the takeaway message? A strong CTA (call to action) will ensure your presentation is memorable and much more likely to be talked about.

Video brings your presentation alive

Of course, we’re a little biased here at Biteable, but we’ve also sat through enough mind-numbingly dull presentations to know that video offers a delightful treat for your audience. It brings your message to life in a way no other medium can.

Ready to start crafting your presentation? Check out our range of templates  here .

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Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 Apr 2024 • 15 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

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A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla’s Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors – To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues – You can show a trial or beta version of the new product to other members of your company and collect their feedback .
• The public, potential & current customers – This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention – By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market – Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers – Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR – Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: “You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders.”
• Boost sales and revenue – When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 – Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 – Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 – Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 – Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience’s attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 – Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 – Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 – Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 – Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 – Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) – State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) – You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) – Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) – Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) – There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

Check out: Use idea boards to brainstorm better for your next presentation!

#2 – Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 – Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 – Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , live word clouds , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 – Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 – Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 – Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 – Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 – Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 – Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla’s product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 – Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone’s attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme – Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides – Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery – Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids – Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive – 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to learn more about it.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter’s delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides.

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Your Guide to Video Presentations: Ideas, Benefits & How-To

Sep 1, 2023

The remote workforce has reshaped business dynamics, introducing both challenges and opportunities. Surprisingly, one aspect that remains unchanged is the mode of presentation. PowerPoint transitions seamlessly from the office to virtual meetings, yet unfortunately, static presentations fail to excite in this new digital space. Video presentations , on the other hand, offer a dynamic and engaging platform for sharing information effectively. According to Social Media Week , viewers retain 95% of a message conveyed through video.

Easily scale your video production in 120+ languages.

Making video presentations doesn’t have to be a pie in the sky 🥧

In other words — despite the work it takes — good video presentations aren’t impossible to create.

From developing the video presentation idea to creating all the creative assets, your engaging presentation requires a few steps. But even when you take the right steps, the process might leave you feeling a little bit drained.

As people who not only create hundreds of videos a year (and who also created the software to make those videos), we’ve got a little secret to tell you…

…only rookies start with a blank canvas.

There’s no better way to get your creative juices flowing than by using a framework or example that’s proven to work .

The following engaging video presentation ideas (which are super easy to replicate) are perfect for unleashing your inventiveness. And possibly even get you to produce something similar as early as today.

You can easily use the video editing software Synthesia to duplicate and adapt these stunning video presentations. Just click on the video template to begin!

What should you put in a video presentation to make it creative?

How many times have you seen someone yawn at yet another slideshow? We're betting yes. The thing is, anyone, can make a presentation, but it takes something special to hold someone's attention. 

And it takes something even more special to cement the memory of the message you’re trying to communicate!

There are many creative options to grab and keep attention, but as you work through the following 10 best video presentation ideas, think about how you could make your presentation more interesting by:

• Going against the grain and doing something unexpected 
• Using humor to help with memory and retention 
• Hooking people with a catchy value proposition about why your video is worth watching 
• Use dynamic presentation effects such as music, sound effects, motion graphics and creative transitions 
• Using audio narrative and storytelling to take your audience on a journey 
• Making your presentation CTA easier to follow through with by including resources or a QR code.

1. Playful presentation

This short playful video presentation is perfect for covering lighter topics. The bright color tones create a sense of joy, optimism, and excitement. It starts with an agenda slide where you can easily hook your viewers. And there are many different ways you can use it.

Notable features:

• Bright video clips keep your audience hooked right from the cover slide. 
• Features a wide range of customizable slides that feel similar to a powerpoint presentation — cover, agenda, image, and video slides.
• Boasts different colorful overlays you can change as you, please. 

👉🏻 Click here to use this template.

2. Spring collection presentation template

This light and swift collection video presentation template demonstrates how to gauge interest from the first words in your video. Beautifully designed with light, spring-like tones, you can use it to showcase your work and give a refreshing look to any potentially boring list.

• Video format creates a sense of depth with multiple animations entering the scene.
• Works with pattern interruptions, alternating full-screen with medium video slides.
• Displays bold, large visuals that take up the entire screen.

3. Creative presentation

Telling a story is an excellent way to make a creative video presentation, and this template is perfect for storytelling. Its 6 fully-customizable slides are just a starting point. You can duplicate them and change visual elements to include not just animated pictures but also video footage. It's great for anything like an event presentation to a sales video .

• Introduces a framework for telling a visually strong story that keeps the audience engaged.
• Deviates from the traditional white background , playing with bold colors.
• Takes you through different types of slides — agenda, statement, and 3-step animation.

4. Creative project pitch deck

This is your well-designed, well-delivered template for persuading the audience to take action. It’s professional but also dynamic, so it doesn’t come across as stiff. And the various slide formats and visual effects it juggles are bound to engage your audience during even an educational presentation.

• Facilitates a cinematic experience and holds the audience's attention.
• Includes visually strong chapter divider slides and upbeat music.
• Highlights important messages by switching from no-distraction medium shots to medium close-ups.

5. Creative pitch follow-up

This template easily passes the creativity test. It will best serve the bold ones who want to make a lasting impression with a colorful daring design. And because it makes information recap effortless, it can summarize any kind of data and facilitate retention and engagement.

• Underlines the key points with animated colorful layers.
• Features lots of movement and energetic background music .
• The avatar stands back, allowing relevant information to pop up on the screen.

6. Timeline template

Who says presenting a timeline has to be boring? This template proves you can get creative with presenting a chronological sequence of events. And even though it starts as a corporate timeline, it can easily turn into creative AI video presentations such as a historical or biographical video, project or event recap, product development video, or even just an educational video .

• Alternates enter-scene with exit-scene text & image animations in a beautiful flow.
• Up-tempo background music stands out between the key points in the timeline.
• Fully customizable, can present as many timeline points, events, or steps as needed.

7. Promo video

Whether for a product launch, brand introduction, or event promotion, this video presentation will help you craft a memorable message. You can use this creative presentation to capture attention, create an emotional connection with your audience, and even differentiate from your competitors. 

• Fun visuals that aren’t overshadowed by the avatar’s presence keep the audience's attention.
• Bold, animated typography enters the slide from all directions yet doesn’t feel tiring.
• Lively music creates a sense of energy and maintains the pace by filling empty spaces.

8. Sales deck video

Use this versatile template to build a creative and appealing video presentation sales deck for your product or services. You’ll grab potential buyers by the eyeballs and have them follow you through the entire presentation, all the way to throwing their money at you. 

• Features a lot of movement, right from the cover slide, with animated text and visuals.
• Supports strong arguments with full-screen video templates and lower-third labels.
• Keeps an engaging pace with camera variations and emphasis on certain parts of the script.

9. KPI video presentations

Do you want to communicate your business metrics in a comprehensible and memorable way? With this presentation-style template, you can take your KPI video presentations from mundane to outstanding. All it takes is combining well-structured information with eye-catching visuals. You’ll jolt your audience from their passiveness and inspire them to smash those KPIs by next month.

• Sums up all the relevant information through infographic slides and flawless audio narration.
• Not your typical report presentation design, but rather colorful and cheerful.
• Introduces smooth velocity animations, conveying a serious topic and a more polished look.

10. Media-rich template

You might as well call this video presentation the “Show, don’t tell” template. If you’re looking to convey a story in bold images that take up the screen, this media-rich video will do the trick. It has 7 fully-editable slides you can also duplicate for many different types of professional quality video presentations. And you can use it for brand or product explainers, immersive learning experiences, travel/event videos, or orientation videos.

• Synchronized transitions for memorable intro and outro scenes.
• Variations of full-screen and medium video slides enriched with lower-third motion graphics that work to keep your audience engaged.
• Logo placeholder on top of all slides to ensure brand recognition and capitalize on a highly-creative presentation.

Ready to turn your own video presentation ideas into a reality?

It takes a lot of daring combinations to knock your creative video presentation out of the park. But most video creators don’t afford to go through all that trial and error because they lack the resources. 

When you use an AI video presentation maker like Synthesia, however, your internet browser becomes your playground. See what it’s like to make a quick video in 5 minutes with this free AI video generator . 

You’ll love the demo and you’ll want to go full mode to test all your awesome ideas in a highly creative, easy-to-control environment.

Frequently asked questions

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How to Make Product Videos That Sell in 2024

• how to make product videos with ideas

84% of customers claim they’ve been convinced to buy a product or service by watching a brand’s video. This statistic simply reiterates what many of us already know – that as a brand, you simply cannot do without effective product marketing videos in your arsenal.

But what makes a good product video and how can you create one? A good product video both informs and inspires viewers to take action aka purchase what you’re selling. But while they may look easy, creating product videos can be time-consuming and confusing.

That’s why, in this article, we’ll take an in-depth look at how to get people to buy your product, how to make a product video that helps you sell and some notable product video examples. 

Boost sales with epic product videos

Without learning pro editing skills

Here’s what we'll cover:

1. What makes a compelling product video? 2. How can you create a product video? 3. Best practices for creating product videos 

Let’s get right to it!

1. What makes a compelling product video? 

Let’s begin by looking at one of the best product video examples out there: 

Apple product videos are known for their high-quality visuals, but that’s not the only thing that makes this product video really compelling. Let’s take a look at some of the key elements that make this video (and product videos in general), succeed: 

- It has a strong hook that draws users in within the first 5-10 seconds: Most viewers are likely to scroll away from a product marketing video within the first 10 seconds if they don’t find it interesting enough. One good strategy to keep them hooked is with quick transitions with corresponding sound effects – something that’s very evident in Apple’s video as well.

- It focuses on customer problems: A good product video effectively showcases how the product or service is solving a problem that the potential customer has. Taking this approach also helps you select features to highlight during the video. The Apple product video, for instance, begins by talking about the M1 chip on the iPad Pro since the increase in efficiency it brings is something their customers are most excited about.

- It is information-rich: Great product videos give you all the key information you need upfront to help make the decision to purchase easier for potential customers. Again, the iPad video includes a list of its most important features and accessories so a user will know exactly what makes this better than older models and are more convinced to buy it. 

- It’s short and to the point: 80% of marketers are creating videos that are 3 minutes or less . The iPad video is just a minute and a half long – reinforcing this point. For product videos especially, video length is critical because longer videos will cause viewers to lose excitement and drop off. 

- It pays attention to detail and the tone of the video: The video above is extremely high energy – it turns something as mundane as sitting at your desk and working into a high-octane adventure. And everything from the product videography to the music to the graphics to the visuals contribute to this. It’s important to ensure that all elements of your video go together and convey a single mood or message.

- It includes a single call-to-action: For a product marketing video, it is important that the viewers are directed somewhere once the video ends - like a website or landing page. Apple includes its logo at the end to make sure users know where to look after watching the video. You might need to do a bit more, like include your web address, or the name of the product so users can easily google it after watching your product video ad.  

Now that you have a good example of product video and know what all you need to keep in mind while creating a compelling video, let’s go ahead and learn how to make a product video for your brand.

2. How to make a product video? 

In this section, we’ll cover everything you need to know to make a product video that sells! 

Step 1: Shoot your product video. 

The first step to creating a compelling product video is getting the perfect shots, which is why you want to ensure that you are filming under consistent lighting, your camera is stable, and the background against which your product is placed is uncluttered. We have a complete playlist on YouTube dedicated to helping you film better videos and you can check it out here . 

Another thing you want to focus on is getting a variety of shots from different angles in order to give your viewers a good enough look at your product. For instance, you want to have some wide-angle shots to showcase the entire product in one frame, some medium shots to provide viewers with more information about your product, and close-up shots to highlight details about your product.

You can also add motion to your shots to showcase how your product is used or simply to keep your viewers’ hooked. 

Zoom shots help direct the viewer’s attention to specific details in the frame. You can also use pan shots , which move the camera sideways or up and down to create a sense of movement and action while the objects in your frame remain still.  

Action shots are incredibly important for videos. They lend movement and break the monotony of still footage in a  video. For example, if your product video ad is for makeup you might want to show someone putting it on, or for video games, show someone playing the game.  

You can also create cinematic effects for your product marketing videos by using slow-motion or pull focus shots. A slow-motion shot slows down the video to allow viewers to take in every detail and creates a dramatic effect.  

A pull focus shot switches focus from an object in the front to one in the background, switching the viewer's attention from one object to another.  

Now that you’re done filming your shots, the next step in our how-to make a product video guide is to put the clips together into an engaging video montage. For this, we’ll be using InVideo’s online video editor . 

Step 2: To start creating your product marketing video log in or sign up on InVideo and click on the Blank Canvas option. Select the aspect ratio you want, and click on Make a Video.

Alternatively, you can also start by choosing a product video template in the Pre-Made Templates section and then click on make a video to come to the editor. 

Step 3: Now it’s time to upload your shots. Click on the Upload tab on the left hand panel and drag and drop your videos into the panel. You can also click on the Upload Media button to search and add your files from a folder. 

Step 4: Once you’ve uploaded your shots, you’ll need to create scenes on the timeline panel to add them to. When adding scenes, make sure each shot is added as a separate scene to make it easier to edit and add transitions in between shots. 

If you’re using a blank canvas, you’ll only have one scene to start with so you’ll need to duplicate scenes. 

Click on the scene in the timeline panel and select the Duplicate icon. You can also click on Add Scene to add another scene to the video.  

Step 5: Next you’ll want to add some background music. Click on the Music tab on the left panel to get started. You can either upload your own track by clicking on the upload icon on the top or search for something that would suit your product video production . 

Search for music by mood, or type something into the search bar at the top. Click on a track to preview it. 

Once you’ve found a track you like, select the + button next to it to add it to your promotional product video . 

Step 6: Now let’s add the shots to the scenes you’ve created. To do this click on the shots in the Uploads panel and drag them to the scene on the timeline. 

You’ll be asked if you want to trim your video before adding it, so go ahead and cut out any extra footage you don’t want to include before adding your scene. 

Repeat this process with all the shots you need to add to your video.

If you want to edit your product video further, simply select the scene you’d like to edit and a menu bar will appear above the preview pane.  

Step 7: Now you’ll need to add transitions to your clips to make your shots flow smoothly. To do this, click on the small white box placed between scenes. This will open up the transitions menu above. Preview transitions and select one you like. 

Step 8: You can also add text to your product demo video . To do this all you have to do is click on the Text tab in the left-hand panel and select from pre-made text templates or click on Add a heading to add simple text to a scene.

Once you’re done adding text, you can click on a textbox to edit the font, color and style of the text. You can even animate your text by selecting the Animate button on the menu.  

Step 9: Preview your product marketing video and make any final changes or edits. Check that your transitions are smooth and that the music is overlaid well onto your clips.    

Step 10: Now it’s time to download and export your video! Click on the Download and Share button on the top right-hand corner. Once your video has been rendered, you can download it onto your  computer or upload it directly to your social media channels.  

And that’s how you can easily edit your product videos using InVideo. But if you don't want to do everything yourself, then InVideo for business is just what you need. With tailor-made product video templates and video editing services on demand, it helps your videos get to the next level. Get your free demo here . 

Now, before you get started, let’s take a look at some tips and tricks that can help you get a better grasp on how to make a product video that sells.   

Edit your product videos like a pro

Using 5000+ ready-to-use templates

3. Best practices to make a product video that sells

If you’ve been thinking how to get people to buy your product, remember that an engaging product video is often direct, helpful for the end consumer, and showcases your product’s USP in a creative manner. In this section we’ll take a look at some of the best practices that will help you do just that.

1) Speak to your audience

You might have some of the best product video ideas out there, but if you create something without thinking about who it’s for, your video won’t convert. 

Keeping in mind your ideal customers will help you decide on the tone, language and even the type of video you create. The first step to understanding how to make a product video that sells is understanding the demographics of your customers. To do that you will need to analyze your current customer data and then use it to create buyer personas whose pain points you address in your videos. You can also survey potential customers to identify common objections to buying, then, address those objections in your product launch video. 

A good starting point is to see if your product video addresses these questions:

- What are the key features of your product and what problems do they solve? How does it make customers’ lives better?  - Why should anyone buy your product?  - How does it enrich your customers’ lives?  - How will this product increase their overall happiness? - Is there a unique backstory that would make your product more appealing to potential buyers? 

The Dollar Shave Club video is a good example of a product video that knows it’s audience. There’s quite a bit of profanity in the video - which won’t appeal to most people, but they’re not targeting “most people” - they know their target audience will love it, and that’s all that matters. 

2) Create an Airtight Script 

Before you create product videos, it is imperative to work on your script. You might be tempted to start shooting right away, especially if you’re pressed for time, but don’t do it. 

A good script will help you make your video more effective and tell a cohesive story while preventing you from making costly mistakes. Videos made without scripts are more likely to lack a clear point of view, confuse viewers and undergo multiple takes and revisions later on - adding significantly to costs. 

If you’ve never worked with a script before, you should definitely take a look at these 9 tips for writing the perfect video marketing script to make sure you’ve not missed out on anything important.  

3) Ensure you have the perfect video length

When you create a product video , make sure you keep it short and to the point. There’s a ton of video content online and the average human attention span has now fallen to below 8 seconds - less than that of a goldfish – making it imperative for you to pay attention to the length of your video. There’s definitely a strong relationship between video length and audience retention and different lengths work for different types of videos. Here’s a quick guide to help you with that:

Take a look at this product video example from Man Crates . They manage to showcase both the brand spirit as well as show exactly what a consumer can expect to get in the box - and they do all of this in under 30 seconds.

Pro tip:   InVideo for business can help you take care of important details like the length and flow of your product video with on-demand video editing and support. Get your free demo here . 

4) prioritize high-quality footage.

Your product demo video is often the first impression potential consumers will have of your product and brand. Make it a good one by ensuring you have high quality images and footage. Blurry footage or unclear photography can potentially put people off and lead to a nose-dive in product sales. 

Another thing you want to focus on is maintaining consistent video quality. You don’t want half of your footage to look cinematic while the other half looks like it’s been shot on a 90s phone camera. If you’re doing the shoot yourself, check out this video for advice on getting professional-level shots from your phone: 

Here are a few quick product video production tips to make note of: 

- When in doubt, use a plain white background so that your product stands out - Shoot with consistent lighting - Film with the highest resolution your device offers - Aim for stable shots - use a tripod to keep your camera as steady as possible. 

5) Get good audio

Audio quality is often more important than video quality because audio sets the tone for a product video and fuzzy or indistinct audio is enough to make anyone hit the “back” button within a few seconds of playing a video. 

Focusing on the quality of vocals is especially key if your videos include testimonials or conversations. So make sure you invest in a good microphone. Click here for more info on audio equipment you may want to invest in for your product videos and watch this video to get some tips on how to improve audio in your videos:

6) Focus on the pace and tone of your video

95% of purchasing decisions are made subconsciously – or based on how we feel and a video’s pace and tone is a key contributor to impacting your consumers’ feelings. 

A product marketing video that moves too fast may leave viewers feeling confused, while very slow videos aren’t going to keep them engaged. Pacing introduces dramatic emphasis in scenes and creates a sense of forward movement so viewers continue to watch.

You can adjust the pace of your product video by varying the length and type of shots in your video. Here are a few quick tips to help you get pacing  right:

- The more information in the shot, the longer it should be on screen - Moving shots are held up longer than static shots - The shot is held longer the first time it is used than when it is repeated - Shots in a sequence should never be the same length

Along with pacing, you’ll also need to get the tone right. The tone of your video is set by all the elements - including your script, voiceover, music, lighting, shots - and even your editing style. Think about your tone carefully before you begin shooting. For example, if you’re shooting a product video ad for kids - you’ll want to use bright colors, bold and playful fonts, simple language and an upbeat and friendly narrative voice. 

7) Use detail-rich descriptions, subtitles, and captions 

If your product video is going to be on social media, make sure you design for sound-off. 92% of consumers watch videos with the sound off and 50% rely on captions, so you will need to use supporting text such as descriptions, subtitles, and captions to communicate your key message. You can learn how to add text to your videos by clicking here . 

When thinking about how to make a product video more compelling, think about whether your visuals are able to capture attention without sound within the first few seconds - make sure that sound isn’t the most attention-grabbing element in your video.

Note how this product video uses text to clearly illustrate the functions and features of the pram:

Pro tip: With tailor-made templates, InVideo for business can help you showcase your brand voice with customized text options and visual elements. Get your free demo here . 

8) include a call-to-action.

The best product demo videos don’t leave the audience hanging. Providing a clear call-to-action at the end of the video is key to telling your audience what to do next! 

The three most common ways to include a call to action in your video are as follows:

- Add a title card at the end of your video that tells viewers what to do next - Use voice-over or a person speaking on camera to tell viewers what to do next - Add a call-to-action button to your video that viewers can click on to visit a new link. (Note: This is only available on certain video platforms.)

Lyft’s video (below) is a good example of product video succeeding at that. At the end of the video, a simple tagline tells you to “Get Lyft.” Then, right under the video, there are two call-to-action links where you can download the app, or learn more about becoming a driver. 

9) Incorporate customer testimonials where possible

Customer testimonials help establish authenticity and act as social proof for your brand or business. 73% of consumers are more likely to trust content shared by their peers over content shared by brands. This means users are clearly more likely to be convinced your product works by customer reviews than any advertising you can do on your own. 

Think about using existing customers when you think about how to make a product video more engaging. And if you’re curating customer review videos, you don’t want to focus too much on polishing videos shot by them because that might take people’s attention away from the authenticity of the message. 

You could also add quotes that take up a single frame, a talking head interview of how your product or service changed the game or add in the original video a customer created. 

Solo Stove does this really well by including shots of real people using their stoves alongside their more professionally shot video.

And that’s a wrap! 

Creating compelling product videos is essential to growing your brand today, which is why this guide should come in handy when you get started on this journey. If you found value in this blog and need inspiration in creating your own product videos, head on over to this blog on the top 10 product video ideas for 2024 for some ideas and inspiration. 

If you prefer learning via videos, you should also definitely check out our YouTube channel where we share daily video creation tips and tricks, the latest video trends and ideas to help you make more money as a video creator.

What is a product video ? 

A product video is a video that effectively demonstrates the benefits of a product to interested customers. Product videos use appealing visuals and compelling music to draw audiences in and get them excited about the release of a new product or service.

What do product videos do? 

Product videos showcase your products or services to your audience with the aim of turning them into customers. Statistically, product videos have proven to increase sales, making them an important part of any brand’s marketing strategy. 

84% of customers say they’ve been convinced to make a purchase solely based on a brand’s product video

What is a good product video ? 

A good product video is one that helps drive conversions. Depending on your goals for the video – whether it’s building brand awareness, educating customers or explaining your product’s key features – the format of your product video will change slightly. If you’re new to creating product videos, consider signing up to   InVideo for business and simplify your product-marketing video creation with tailor-made templates and on-demand support . Get your free demo here . 

How do I create an ecommerce video ? 

Here's how you can create an e-commerce video in 4 easy steps:

Step 1: Select from a huge library of e-commerce video templates on InVideo Step 2: Import your footage to fit into the editor Step 3: Edit the template to fit your needs Step 4: Download and share your e-commerce video

This post was written by  Rachel  and edited by  Adete from Team InVideo

Let’s create superb videos

Product Videos: 10 of the Best Promotional Product Videos Ever

Published: July 21, 2023

The right video can boost a product's visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one.

To help you create a video that showcases your product's unique features and shines a light on your brand, we will explore what a product video is and how to craft one.

Additionally, we have a list of impressive product videos for inspiration.

What is a product video?

Product Videos for Marketing

How to Create Product Videos

10 promotional product videos that make you want to buy.

A product video explains and visually exhibits a product‘s tangible benefits. A lot of these videos emphasize a product’s unique features. Still, one thing differentiating a good product video is its ability to exhibit how it solves problems.

As a rule, remarkable product videos encompass the following:

• Engaging dialogue and narration
• Long enough to fully explain the product and its benefits but short enough to keep the viewer's attention
• Professionalism, without being “stuffy.”
• Empathy and relatability

Product Videos for Marketing: Why They're Important

Audiences spend, on average, about 19 hours a week watching videos online, whether on platforms like YouTube, TikTok, Instagram, or Facebook. Astonishingly, people watch a billion videos a day on Pinterest.

So, it‘s safe to say audiences enjoy videos and find them engaging enough to spend long periods watching them. Video is an excellent way to capture your audience’s attention and excitingly showcase your product's uses.

Furthermore, product videos can explain a product in-depth and trigger emotions in a way a written product description can't.

Here are some tips and tricks for creating an outstanding product video.

1. Include context.

Show your product or service in use or solve a problem commonly faced by your audience. For example, paper towel company Bounty's Twitch-themed product video ad shows a group of gamers playing an intense video game.

When one of the gamers accidentally knocks over his drink with his computer mouse, he uses Bounty to quickly gather up the spill before it could damage his gaming equipment.

The video shows a scenario where a Bounty paper towel would be most helpful and how quickly the product can clean up the spill.

2. Don't just show your product — talk about it!

Videos showing a product looking photogenic against a pretty backdrop can be eye-catching, but they need to convey more about how the product works or what makes it unique.

When creating a product, go in-depth and talk about its unique features, the story behind it, or - at the very least - how to use it. The following product video types are excellent formats for a product show-and-tell:

• Demos: Show the product in action as someone uses it.
• Tutorial: Demonstrate to your audience how to use the product.
• Explainer: Explain how a product works and tell the story of how it came to be.

3. Customize your video.

Include elements in your product video that ties it to your brand. You can do this by including the brand's logo or color scheme associated with the company.

Other elements can include using the same host, spokesperson, song, or motif in every video.

4. Keep your audience in mind.

Your product videos need to relate to your audience and their experiences. So, showcase your products in scenarios that apply to your target demographic.

For example, Glossier's makeup and skincare company motto is “We make products inspired by real life.”

To push this message, the company's product videos often come as “Get Ready with Me” videos (GRWM for short). The women in their videos wake up in the morning and show viewers how they apply Glossier products before starting their day.

5. Don't fearmonger.

Don‘t scare people into purchasing your product by making it seem like they’re missing out or something terrible could happen if they don‘t use it. Instead, focus on the benefits of your product and what it could add to a consumer’s life.

6. Have fun.

Inject some humor and personality into your product video. Doing so will make your video more exciting and showcase your brand's identity. It will also help your product stand out from competitors.

7. Include a call to action.

Viewers must know how, where, and when to buy your product. Include a call to action saying, “Buy today by calling ____.” For call-to-action examples, click here.

1. Microsoft Surface Pro 9 featuring Bri Hall

Microsoft collaborates with content creator, influencer, and artist Bri Hall to demonstrate the Surface Pro 9's features and uses.

In her TikTok video, Bri uses the Surface Pro to digitally draw herself as a superhero. Bri speaks to viewers casually, explaining how the product's lightweight and portable build allows her to draw wherever she wants and keep her work on hand.

@iambrihall My new Microsoft Surface Pro 9 is a game-changer for artists like us! With its powerful features, we can unleash our creativity like never before! #microsoftpartner @Microsoft Surface #MicrosoftSurface #createdonsurface #microsoft #art ♬ original sound - Brihallofficial

It's easy and helpful to fold influencer marketing into your product videos. Influencers can introduce your product to their audience and show unique ways to use it.

In the case above, Bri shows artists how the Microsft Surface Pro 9 can be an artistic tool.

2. Smashbox Always On Liquid Lipstick featuring Champagne Becca

In a product video for its Always On liquid lipstick, makeup company Smashbox collaborated with TikTok content creator Champagne Becca. In the video, Becca shows how the product stays on after eating a burger.

If you've ever worn lipstick, then you know keeping your lipstick after eating anything is a nearly impossible task. Smashbox knows its audience and the common problem they deal with, resulting in a helpful and relatable product video.

@champagnebecca Replying to @Arianna can’t complain once it’s burger approved ✅ @Smashbox Cosmetics @Ulta Beauty ultamusthaves summerproofmakeup longwear sbxambassador beautytok ♬ original sound - becca🍾

3. JW Pet Cat Catnip Mister

TikTok content creator Abram Engel makes videos testing various cat toys on his cat Kurt.

The video below shows how Kurt reacts to JW's product, Catnip Mister, which lets off a mist of catnip and comes with a long cat toy to encourage play. The product video also shows Abram going through the process of assembling and activating the toy.

Abram's video is an excellent example of showing a product in action.

@abrameng Kurt was off his rocker today ♬ original sound - Abram Engle

 4. Scrub Daddy's New Grill Brush

Scrub Daddy, a cleaning product company, introduced its new grill brush with a product video using the brand's signature chaotic and funny style. Like Scrub Daddy, feel free to use humor and casual language to engage your audience.

The video humorously explains how to use the product and its unique features.

5. Fenty Beauty's Soft Matte Powder Foundation Tutorial

Fenty Beauty founder and pop star Rihanna hosted a YouTube tutorial showing off the brand's powder foundation and how to use it.

Rihanna takes a fun, playful approach to showcase the product and even does a little happy dance at the of the video when her look comes together. Again, a little personality goes a long way.

6. Pixel Tablet Reviews by Marques Brownlee

Marques Brownlee gives a thorough review of the Google Pixel Tablet.

What makes this product video different from others is that he shares an anecdote about the history of tablets and how the tablet market has changed, giving viewers greater context behind Google's new product.

The YouTuber details the tablet's design, features, and pros and cons. As Marques speaks, viewers are shown a close-up of the product.

7. Samsung's ViewFinity S9 Introduction

You don‘t always need a voiceover, influencers, or personality to make your product video stand out. Sometimes, you can let the product speak for itself. Samsung’s product video for the ViewFinity S9 has no verbal dialogue.

Instead, it introduces two graphic designers and follows them as they use the product's different features for their project. The product video stands out thanks to its visually stunning video, catchy music, and storytelling.

8. Keith Lee Food Reviews

 TikTok content creator Keith Lee is known for his honest, funny, and relatable food reviews. In the video below, Keith partners with Wingstop to review the restaurant chain's Marvel-inspired "secret" flavors. 

Keith's product video proves you don't always need high-end equipment, special effects, or music to make a video pop. In his case, his genuine reaction and awe of the food's flavors are enough to generate buzz. 

@keith_lee125 Wingstop Secret Flavor taste test 💕 would you try it ? 💕 #wingstoppartner #wingstopad #secretinvasion #foodcritic ♬ original sound - Keith Lee

 9. Apple's MacBook Air 

 Apple's product video for MacBook Air includes different designers, engineers, and experts from Apple explaining various aspects of the laptop.

Similar to Samsung's product video, Apple's includes high quality visuals and thematic music to keep viewers intrigued. 

10. Purina Pet Food 

The video doesn't show a specific Purina product, but it takes viewers (and schoolchildren) behind the scenes of creating Purina pet food.

To build trust with your target audience, have your product video take them behind the curtain to show the science, thought, and process that goes into creating your products. 

All the product video examples above go beyond just giving information about the products; they also include personality, humor, and relatability. In your next product video, think about your audience and their common problem or need.

Then think of how you can show your product solving their problem or fulfilling their needs. Do you want to partner with an influencer, show the product in action, or give a tutorial? Or do you want to try all three?

Creativity is vital in creating the right product video for your brand, no matter the method you choose, and now you have several examples for inspiration.

Editor's note: This post was originally published in October 2017 and has been updated for comprehensiveness.

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11 Product Presentation Examples Driving Business Results

Get product presentation examples & templates that drive results and learn to create effective product presentations with interactive slides & storytelling.

8 minute read

helped business professionals at:

Short answer

What to include in a product presentation.

• Cover slide
• Hook (introduction, vision, and value proposition)
• About us (authority, experience, and know-how)
• Details (features, benefits, product positioning)
• Social proof (testimonials, case studies, client logos)

Competition is at an all-time high - does your product stand a chance?

There are about 3000 alternatives competing in any product category today - are you doing what it takes to stand out?

Here's my take: you definitely have the potential to make a mark, and I'm here to guide you on that journey.

I'll introduce you to some fantastic product presentation examples . These aren't just for show – they're practical templates you can use to craft your most engaging and effective presentation yet.

Remember, a mediocre product presentation can be a major setback in today's competitive landscape. It’s likely to cause potential customers to lose interest, and leave you with that sinking feeling of missed opportunities.

But don't hit the panic button just yet!

Stick with me, and I'll share some powerful tips and techniques that will take your presentation skills to the next level and ensure your products become the talk of the town.

What is a product presentation?

A product presentation is a business slide deck that highlights a product's market, key features, advantages, and unique value proposition. It’s crafted to inform potential customers, investors, or partners—with the goal to inspire action, such as making a purchase or investing in the product.

Why do most product presentations fail?

Before diving into the winning formula, it's crucial to identify the common pitfalls that lead to presentation blunders.

Let’s explore why most product presentations fail and how you can avoid these mistakes to create a show-stopping performance.

1. Overloading with information

Bombarding the audience with excessive details can lead to cognitive overload, making it difficult to retain vital information. Keep your presentation concise and prioritize the most important aspects of your product.

2. Too little information

Clients and investors want to know what your product actually does. They want to know what it looks like, how it behaves, how intuitive or complex it feels, and what real users have to say about it (have them answer product survey questions to get conclusive answers).

Leaving these questions unanswered will reduce your credibility and make your product hard to grasp.

3. Weak visuals

Generic visuals that complement your narrative can detract from your message and make your presentation forgettable.

But contrary to what design studios will tell you, high-quality images, graphics, and videos are not enough to create an engaging experience.

For that you need visuals that show what words can’t tell - show your product in action, how it works, or how it changes lives.

4. No clear call-to-action

Failing to provide a clear next step for the audience can leave them unsure of how to proceed. Wrap up your presentation with a strong and clear call-to-action, guiding your audience toward what you want them to do next.

What are the key elements of successful product presentations?

Ready to dazzle your audience with a truly mesmerizing product presentation? Here are the key elements that can transform a run-of-the-mill presentation into a jaw-dropping, unforgettable experience.

1. Clear objective

Establish a well-defined goal for your presentation, ensuring that every slide, image, graph, and sentence is geared towards achieving it.

This clarity will guide you as a compass when building your product presentation, so that every step in your yellow brick road is essential to get your audience to the wizard. Nothing more, nothing less.

2. Interactive content

Captivate your audience by involving them in the journey with interactive elements like charts or before-and-after slides.

Hook their attention and cater to multiple personas by using segmented content and tabs. Enhance the experience with multimedia, such as videos and GIFs, keeping them engaged and eager to explore your product.

3. Inspirational narrative

A dry, facts-only approach or poor storytelling will bore your audience and make your presentation an instant dud.

But you can pull people in with a story of how your product changes people’s lives in vivid detail (based on your target customer’s pain points, of course). But, ensuring your product lives up to the expectations set in your presentation is essential, and one effective way to maintain its quality is through automated testing .

Inspirational narrative example:

Below is a Storydoc remake of the original Zuora deck which made waves and got the title “ best sales deck ever ” for its outstanding use of inspirational narrative.

Their presentation took readers from the present to a brave future where they were the winners and their competitors the losers.

How to make a product presentation that stands out

Transform your product presentation into a showstopper that wows your audience with these top tips and best practices:

1. Get to know your audience

Craft your presentation to resonate with your target audience. Research their needs, preferences, and pain points, and tailor your content to address these factors. Speak their language, and your presentation will leave a lasting impression.

2. Tell a compelling story

Weave a captivating narrative around your product, taking your audience on an enthralling journey.

Share the inspiration behind the product, its development journey, and the problems it solves. A well-told story will engage your audience emotionally, making your product memorable.

3. Visualize your value

Ditch the text-heavy slides and opt for stunning visuals that illustrate your product's value. Use high-quality images, videos, and infographics to showcase your product's features and benefits. Remember, a picture is worth a thousand words!

4. Emphasize benefits over features

While showcasing your product's features is important, highlighting its benefits is what truly resonates with the audience. Show them how your product improves their lives or solves their problems, and you'll have their undivided attention.

5. Use testimonials and social proof

Incorporate customer testimonials, case studies or success stories to add credibility to your presentation. This social proof will help build trust and convince your audience that your product is the real deal.

6. Keep it simple and focused

Resist the temptation to overload your presentation with information. Keep it streamlined and focused on the most important aspects of your product. Less is more when it comes to capturing and retaining your audience's attention.

If you want to learn more about how to create an outstanding product presentation, check out our detailed guide on how to create a product one-pager .

What is the difference between a product presentation and a sales deck?

A product presentation is a slide deck showcasing the main features, benefits, and real-world applications of your product in a captivating manner. It’s designed to inform prospects, investors, or partners about new product releases or updates to existing products.

A sales deck, on the other hand, is a persuasive, data-driven pitch that focuses on the unique selling points, pricing, and ROI, with the main goal of turning prospects into paying customers.

How to measure the effectiveness of a product presentation?

To gauge the effectiveness of your product presentation, keep an eye on these key metrics:

Engagement score: This number gives you an overall idea of how captivating your presentation is. The higher the score, the more your audience is interacting with and responding to your content.

Reading time: This metric reveals how much time people spend on your presentation. A longer reading time suggests they're thoroughly digesting the content, while a shorter time may hint that something's amiss.

Reading depth: Dig deeper with reading depth to see how far your audience gets into your presentation. Higher completion rates imply that you've successfully hooked them from start to finish!

Reading completion: This is the ultimate test of your presentation's appeal. A high completion rate indicates that your audience is hungry for more, while a low rate suggests it might be time to reevaluate your content.

Best product presentation examples for insight and inspiration

I handpicked a selection of outstanding product presentation samples that will revolutionize the way you showcase your products.

These examples are designed to deliver the "wow factor" that every presenter dreams of by blending storytelling frameworks with cutting-edge interactive slides .

By taking what you can from these examples you'll be on your way to leave your competitors in the dust!

Jump ahead to prefered example

SaaS product one-pager

A SaaS product one-pager delivered as an interactive story with immersive visuals, animation, and live data.

What makes this presentation great:

• The narrator and timeline slides are excellent for illustrating how a product works without overwhelming the audience with unnecessary details.
• Easily customizable logo placeholders let Yotpo highlight their most important clients in a concise manner.
• The embedded calendar allows readers to book a meeting directly from the product presentation, reducing the likelihood that they will abandon the deck after closing it.

Personalized product sales deck

A highly-converting product sales deck with a modern design, interactive narrated content, and an integrated chatbot.

• Dynamic variables make it easier than ever to personalize the product presentation at scale with just a few clicks.
• Tabs with buttons on the side allow Travel Booster to divide the main features and benefits of their solution by category so that their audience can focus on the content that is most relevant for them.
• The before and after slide is ideal for illustrating how their product can change their prospect’s life for the better.

Physical product deck

A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.

• Vertical timeline can be used to showcase the journey of the company or product from its inception to the current day in a more visually appealing way.
• Animated lists are great for presenting the onboarding process step-by-step or the main benefits of the solution without overloading readers with too much information at once.
• Smart CTA at the end makes the next step clear and actionable, increasing the chances of getting that product demo or next client meeting booked on the spot.

Digital product brochure

A product brochure showing smart manufacturing execution systems on a mission to digitalize production floors.

• Comparison list makes it easy for prospects to instantly realize the value Matics’ product brings to the table.
• Logo slider is perfect for displaying several customer case studies on one slide, with the option of adding links to the full version at the bottom.
• The ability to include two CTAs leaves the audience with the option to choose the action they want to take after viewing the product presentation (e.g. learn more about the product and book a product demo).

Medical product presentation

A minimalist design aiming to let healthcare professionals and institutions describe their services in a reader-friendly way.

• The minimalist design maintains focus on your core message while delivering value.
• The narrator slide is ideal for explaining complex medical procedures to potential clients unfamiliar with the field.
• Utilizing image and video placeholders allows for a demonstration of your solution in action, bypassing the need for complicated medical terminology.

AI product presentation

Use this presentation template to make even the most complex AI solutions instantly easy to grasp and exciting.

• The running numbers slide against a vibrant background enables you to convey your unique value proposition in a captivating manner.
• Easily modifiable logo placeholders are ideal for displaying the main integrations of your solution or your most important clients to date.
• The ability to incorporate case studies lends credibility to your solution and fosters trust with your audience.

Product pitch deck

Use this template to talk about your product and finally do it justice! Use visuals to easily present all the features and use cases for your product. Show how it can solve your prospects' problems.

• Incorporating a video into the cover slide boosts engagement by 32% . Adding any video to your presentation results in a 37% longer average reading time and a 17% boost in the CTA click-through rate, so other slides come with video placeholders too.
• A mix of text-based and visual slides allows you to give a thorough overview of your product without overwhelming the audience with product specifications.
• Logo placeholders are perfect for displaying the most crucial integrations your solution offers.

Physical product press release one-pager

A perfect brochure example for product press release— beautifuly used for launching physical product, or machine based services. It lets you showcase a range of different items in an easily accessible way.

• An assortment of visual slides effectively showcases the primary features and applications of your product, avoiding overloading potential customers with excessive text or product specifications.
• Intuitive editor simplifies the process of adjusting your product presentation, virtually working on autopilot to ensure that your design always stays perfect.
• Web-based design enables you to tweak your product presentation without having to resend it each time, guaranteeing that prospects are always seeing the most up-to-date version.

AI product one-pager

An interactive one-pager for Pollyartis, rich in data visualization, with a focus on storytelling and user engagement through dynamic content.

• Incorporates advanced data visualization components , making complex AI solutions easily understandable.
• Features an embedded calendar within the deck for direct scheduling of meetings or demos.
• Utilizes segmented content using tabs for a structured and interactive exploration of different aspects of the AI solutions.

Light mode product pitch deck

A detailed presentation of Taacme's software solutions, combining narrated slides and interactive elements for an immersive experience.

• Includes a narrated slide , providing a guided tour of the software's features and benefits.
• Offers the option to embed a case study directly into the deck , allowing for an in-depth showcase of the software's real-world application.
• Features customizable logo placeholders, enabling easy adaptation for different client presentations or branding needs.

Dark mode product pitch deck

A dynamic presentation of Taacme's IT solutions, designed for high engagement with scroll-based design and customizable content.

• Allows for the addition of dynamic variables , enabling easy personalization and relevance to various audience segments.
• Utilizes a scroll-based design , offering a seamless and engaging narrative flow through the content.
• Includes a built-in analytics panel , providing valuable insights into audience engagement and interaction with the presentation.

Interactive product presentation templates

Crafting an outstanding product presentation that captivates your audience can feel like an uphill battle. You have to balance storytelling with data, dazzle with visuals, and still keep it focused and engaging. The pressure is on to deliver an unforgettable experience, and it can be overwhelming.

But what if we told you there's a simpler, better way? These professional product presentation templates are tailored to help you create a remarkable product presentation in less time and with better results. Grab one.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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From ideas to screen: How to make presentation videos that shine

Visuals can mean the difference between a killer presentation and a lost opportunity.

For salespeople, it’s difficult to close a deal without business presentations to back up your pitches. For marketers and business owners, video presentations help communicate ideas and share results from projects to ensure future success. 

Customers also love high-quality visuals, like branded explainer videos and product tours. They’re the fuel that drives eight in 10 people to make online purchases. 

But what makes a good presentation? And how can you engage viewers throughout your video? This guide covers what you need to know about creating video presentations, no matter the purpose.

What is a video presentation?

A video presentation refers to a sequence of visuals combined with audio to convey information, arguments, ideas, or narratives. It can be about a product, service, internal business reports, or even a topic of interest.

Video presentations can range from simple slideshow-style videos with voiceovers to more complex productions involving animations, live-action footage, music, sound effects , and more.

A good video presentation provides information clearly and concisely. But the best video presentations engage your target audience with professional video quality: a good camera and mic, skilled editing, and a confident presenter. 

There are a ton of different types of video presentation formats you can choose from, including:

• Animated explainer videos
• Employee onboarding videos
• Screen recordings
• Training videos
• Product demos
• Microsoft PowerPoint presentations with a talking head
• Sales presentations
• Awards presentations

Benefits of a video presentation 

These are great reasons to put in the effort to produce this type of video content.

Enhanced engagement

Video recordings—whether on social media or hosted on your website—are great for engagement and getting your audience’s attention. Wyzowl found that 95% of marketers have said video marketing has helped them increase brand awareness, 90% say it has helped generate leads, and 87% said it has helped them increase sales.

Visual clarity

There's a reason many people suggest something like "If you can learn it, you'll find it on YouTube." The presentation video format is unique in its ability to teach and demonstrate, similar to the in-person experience you'd get with a tutor or salesperson. 

The same Wyzowl report found that 96% of marketers say videos have helped increase user understanding of products and services. In short: video helps customers retain your information.

Global reach and accessibility

Video presentations are a great way to reach a global audience. More than half of people say they’re more likely to share a video with others than any other type of content. 

A video presentation is also better for accessibility than other content types. With video editing software , you can:

• Easily add subtitles and annotations to your video footage for those with hearing loss.
• Add an audio description voiceover for those with sight loss.
• Change the color filters for those with color blindness.

Personal connection

Building a personal connection with your audience is critical for overall brand engagement. A video presentation, especially one with a person in the video, helps you do that. Research shows that students have positive feelings for videos presented by an instructor, for example.

How to create a video presentation

Step 1. plan and prepare.

Proper planning and preparation can help the rest of your presentation creation process run smoothly. 

Think about what you’ll say, and use a storyboard to build out a visual plan of your presentation ideas. Storyboarding your presentation, instead of making it on the fly, will help you stay focused when you fire up your presentation software. (You don’t need to be an artist; just set out the scenes in a way that makes sense to you.)

At this point, start writing the video script for your presentation. You’ll know what to say and when to say it, and won’t fill your presentation up with filler words like “um” and pauses when trying to think about what to say next. 

Step 2. Gather resources

After you’ve completed your paper storyboard and script, it’s time to go digital. With Descript, you can build your slideshows into the video editor just like any slideshow tool . 

To create a presentation video in Descript:

• Hit New project .
• Import any media (images, infographics, short video clips, GIFs, or sounds) you want to include in your presentation.
• Drop your visuals into the script and edit them into a sequence, or work scene by scene by adding a / at the beginning of each slide.
• Add the background of your presentation, then your script in the left panel.
• Add captions to your presentation by hitting the T icon at the top and choosing Captions.

When you've set up all your slides, you can get fancier and add transitions, extra media, and special effects later.

But maybe you’d prefer to create the presentation using more familiar software, like Prezi, PowerPoint slides, or Google Slides. In that case, you can import the presentation into Descript later or use its screen recording functionality. (If you upgrade your Descript plan, you can create your own video presentation templates to use over and over again, if that’s your style.)

Step 3. Record your presentation video

With your slides all set up, it’s time to turn them into a video. This step is pretty straightforward if you’ve used Descript to make the presentation slides. All you’ll need to do is go to the beginning of the presentation and hit the Record button at the top of the screen:

 If, like in the image example above, you’ve written your script into the scenes, change the default setting Record into script to Record new layer . This preserves your script so you can read from it whil recording your presentation video. 

Decide if you want to record a voiceover only (leaving the record option as Audio only ), or add a floating head video with your webcam to show yourself as the speaker by clicking the Screen option. Either way, go through your script as the slides move along. 

If you created your presentation in another software like Google Slides, there may be no built-in option to record your presentation over the slides. In that case, use Descript’s screen recorder to film your screen with audio. The video file will be ready and waiting for you in the video editor when you finish recording.

Step 4. Edit and enhance

At this point, you’ve got the basic presentation down. It’s time to bring out your inner filmmaker and turn the slideshow into something special. 

With Descript’s free video editor, you can:

• Add title screens to introduce your presentation.
• Choose from a library of background music.
• Change the fonts of your captions and any other text layer.
• Add cool slide transitions.
• Improve audio quality with Studio Sound .

Descript’s video editing is different (and easy) since you can edit the video using the script instead of a traditional timeline editor. This makes the process super efficient since you can quickly identify what needs cutting. Simply delete the part of the script you don’t want, and the accompanying video will disappear.

Step 5. Review and fine-tune your video

What makes Descript extra special is the ability to edit your audio by taking out filler words you might have accidentally recorded. Remove “ums,” “uhs,” and awkward pauses in a single click with filler word removal . 

If, like me, you also have a habit of forgetting to say something important, you can use Descript's Overdub feature to add those few missed words without re-recording the whole scene. The software will create an AI clone of your voice to fix audio mistakes. 

With your video presentation fine-tuned, you’re ready to save and share it with the world. Click the Publish button in the top right corner and download the MP4 file, or export it directly to a platform like YouTube or Wistia.

6 key elements for crafting a great video presentation

Now you know the practical how-tos of making a presentation video, let’s look at some key elements that turn a good video presentation into a great one. 

Clear and engaging content

Visual appeal, narration and voice quality, engagement techniques, structure and flow.

• Audience-centric approach 

No one likes feeling confused. If your presentation isn’t clear, you’ll end up frustrating your audience. A nice trick for clarity is to imagine you’re explaining your presentation to a child; don’t use big words to sound smart. Presentations that are clear from the start are naturally more engaging.

Gone are the days of 360p Nokia footage. Even if you don’t have a professional camera setup, you can still record a video on a PC, phone, or webcam with high quality. But don’t forget about the images and text overlays. No one wants to try deciphering pixelated visuals—use the highest quality video resolution you can.

Even the best-quality video presentation can be ruined by bad audio. Poor-quality narration is hugely frustrating to viewers. Prioritize your audio quality, especially for information-rich videos like presentations, and use Studio Sound to remove distracting background noise from your presentation video.

When it comes to video presentations, you should think like a salesperson. You can't expect your audience to believe the information you give them if they don't trust you. Engage your audience by telling a personal story, describing relatable scenes, or emphasizing important points throughout your video.

Treat your presentation like a story with a beginning, middle, and end. Information should flow nicely from one point to the next. Do a test run through your slides before you start recording to ensure any questions don't crop up prematurely because the viewer thinks you haven't covered it (when you do a few slides later). 

Learn: Narrative structure: How to compose the best story for your footage

Audience-centric approach

It's pretty much always to the audience's benefit when you make a presentation video, so you shouldn't focus too much on yourself. Address your audience's needs and go above and beyond to answer any questions they may have. Otherwise, why would they listen to you?

5 tips to help you craft remarkable video presentations

Now we know what makes a great presentation video, here are five bonus presentation tips to create yours. 

1. Practice and rehearse

You won’t always get it right the first time, and that’s okay. But the more you practice before hitting record, the better your presentation video will be—and the less legwork you’ll need to do throughout the video editing process.

2. Invest in good equipment

Top-notch equipment makes your life easier throughout the video creation process. Replace your webcam with your iPhone to improve picture quality, and invest in editing tools that allow you to record and edit in the same dashboard.

3. Optimize lighting

Another area where you can improve the quality of your video is the lighting technique . If you have the budget, you can use a simple ring light, but if you don’t have the cash to invest in video equipment, use natural light (such as a window) behind your camera.

4. Engage with eye contact

If someone was talking to you and they weren’t looking at you, you’d probably be a little confused or uncomfortable, right? It’s the same with video. Look into the camera when making video presentations to simulate real eye contact with your audience. If you forget, use Descript’s Eye Contact AI effect to fix it.

5. Keep it concise

If you waffle on with unnecessary information or get sidetracked on a story, you’ll lose your audience’s attention, and they’ll click away or switch off. Stick to your video script and keep your presentation concise.

Elevate your video presentations with Descript

Creating an informative and engaging video presentation isn’t the easiest task in the world. You’ve got to know your audience and what they want, present the information confidently, and do it with visually appealing content.

With Descript, you can take your presentation video to the next level with an editing experience that allows you to:

• Record your screen on a Mac or Windows device
• Create and record slides (with voiceover) in one dashboard
• Remove filler words with a single click
• Use Studio Sound to remove background noise from your presentation
• Turn your presentation into a YouTube video, or download it as an MP4 file

Take a free tour of Descript and see why thousands of creators love its video editing platform.

How to make presentation videos FAQ

How do i make a presentation video for free.

• Choose a slideshow software like Descript
• Create your slides
• Add transitions 
• Record your voiceover
• Edit your presentation
• Share your video 

How do I video myself when presenting a PowerPoint?

Use PowerPoint’s built-in recording feature and choose the “Cameo” option to record yourself when presenting. Or, use Descript’s screen recording feature and have the presentation ready for editing when you finish recording. 

How do I make an audio-video presentation?

If you don’t want to record yourself on video, use a screen recorder to film your presentation slides. Video presentation makers like Descript allow you to record a voiceover.

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Home Blog Business Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Excellent product presentations have a lasting effect on people. Not only does the audience go ahead and buy the product they saw, they feel a sense of accomplishment at owning or investing in such a great product.

The thing is, though, product presentations don’t come easy for everyone. So, how to present a product?That’s why we want to share the adaptable product presentation archetype with you. It’s a building model you can start with and adapt for your product and audience.

With this adaptable archetype, your product presentations will be easier to create, and you’ll have more time and brain space to practice your speech and sell more products!

Let’s get started.

Table of Contents

• What is a Product Presentation?

Product Presentation FAQ

Defining the target audience for a product presentation, adaptable product presentation archetype, essential characteristics of a winning product presentation, what is a product presentation.

Product presentations are essential for business communication between product owners/creators and stakeholders. A perfect product presentation is a seamless combination of a set of slides and the speech to go with it. 

Typically, a product presentation showcases a product’s key features, benefits, and advantages using persuasive and engaging communication techniques to generate interest and drive sales. Depending on the business setting, a presentation can be formal or informal, and some include visual aids, live product demonstrations, and other relevant multimedia resources.

We like categorizing business presentations into three categories; informative, persuasive, and supporting. The product presentation fits the persuasive category with a pinch of the informative. 

Let’s quickly cover some of your most pressing product presentation questions. 

What are product presentations good for?

A product presentation’s job is to inform, convince and convert. The product presentation archetype supports these three pillars regardless of the product or audience. In short, they’re good for getting the word out and bringing in new clients.

Why do product presentations matter?

Communicating with stakeholders about new products and features is key to higher buy-in from the client base and richer brand equity. Stakeholders appreciate being kept in the loop about new products or features that interest them. The stronger your product presentations are, the more buy-in and loyalty your brand will achieve.

When do businesses use product presentations?

There are several occasions when you need a product presentation:

• When you launch a new product.
• When you want to share about a new feature or improvement.
• When you need approval or funding from shareholders for a new product or feature.
• When you want to sell an existing product to a potential or returning customer.

This article shows you how to create product presentations using an archetype adaptable for your product and audience. So it’s important to define what possible audiences a product presentation has.

There are three major audience types. Let’s look at each stakeholder group and their differences in your product presentation.

• Shareholders, investors, and board of directors : A product presentation to this audience is likely a pitch. It’s a product presentation that asks for approval and/or funding before work begins. 
• Colleagues and coworkers: Hosting a product presentation for coworkers can be for beta testing a new product or sharing pre-launch priority access. These product presentations’ objective is generally to collect initial feedback. You can include a survey as supporting material when hosting the presentation.
• The public, current, and potential customers: The public is your product presentation’s largest potential audience. Product presentations for this audience need an extra dose of relatability, storytelling, and personalized benefits. Pinpoint two customer personas and build the product presentation for them.

The dynamics of a product presentation can take many forms, but all of them will need a structure to build up from. That’s where the product presentation archetype comes in. As long as you follow this structure, you can create product presentations for any product and audience.

1. Introduction

Create a strong opening slide with an attention-grabbing hook. Set the scene for the rest of the presentation. Some tried and tested opening techniques to consider are:

• When starting your product presentation speech, introduce yourself with a link-back formula or stereotype analogy . Both need a good dose of storytelling to get right.
• Start your slide deck with a captivating visual. Visual metaphors are ideal for this technique. For a physical product, create a visual showing the product in an unexpected scenario.
• Start with a hook that piques their attention . For example, a relevant joke, a surprising statistic, a thought-provoking rhetorical question, or even with silence.

2. Pain Point: Problem or Need 

Identify the pain point relevant to your audience. Is it a problem or a need? Explain the issue by sharing data, facts, statistics, anecdotes, or stories to illustrate the pain point. 

• In a product presentation slide deck , use an infographic slide to list the pain points visually using icons or visual metaphors.
• Create a story using customer personas and possible problems your product can solve. Use the story to create an animation or live-action footage to which the viewer can relate.
• If the problem or need your product solves isn’t obvious, use the iceberg model to place the problem or need under the water’s surface. Explain how that unseen problem or need affects the obvious—what’s above water level. 

3. Product = Solution

Frame your product as the solution to the pain point. Explain how it fulfills the need you presented in the previous section. Provide relevant evidence like case studies and user testing. Describe the product features tying them into the problem they solve.

• When your product is new, you won’t have testimonials or case studies from real customers, but you can add in-company user and beta testing. 
• For products that compete with others in the same industry, use comparison slides or charts to show how your product differs and stands out. 

• When using animation or live-action video , continue from the previous slide and introduce the product into the scenario. Show how the product solves the problem. 
• Hint at how not using your product to solve the problem can ultimately cost the customer more money trying to solve the problem differently. Show them the cost of “not buying” with real examples.

4. Personalized Benefits

Specify the benefits your product has for your audience. Tailor the explanations and stories for your target stakeholder audience. Use sales presentation techniques to emphasize further how your product’s benefits are directly related to the audience.

• For potential customers , use visuals and data to emphasize how your product will solve their problems and improve their lives.
• For returning customers , tap into how the product will make them feel. Since it solves a need, it frees up their time to enjoy or improve life. All while having your product in their trusty product stack.
• Also, for returning customers, use the opportunity to increase brand loyalty. For example, show how a new physical product complements a product they already have from the same brand or how a new digital product will improve their existing version with updates and improved plugins to optimize the software.
• If presenting to investors , highlight revenue projections, market potential, and competitive advantages. Use data visualizations that emphasize the big numbers, show trends discovered in market research, and ideal positioning.
• When presenting to partners, show how continued collaboration can lead to the product’s success. Offer ideas for ambassadors, influencers, and beta testers to share and expand the product’s reach.
• Use the selling technique called “the cost of doing nothing” and show the potential customer how they will end up spending more money or wasting more time by not buying your product.

5. Product Demonstration

If feasible, include a product demonstration in the presentation. 

Make its importance in the presentation short and to the point. Use the Pain Point / Solution angle for the demo, showing exactly how the product fills a need. Highlight key features, effectiveness, and usability, for example, when you create a video or record a screencast. Here are some examples:

• Create a video for a physical product . 
• Record a screencast for a digital product. 
• In a hybrid or in-person presentation, conduct a product demo with the actual physical product and record and project closeups on the presentation screen.
• For products like machinery parts or large-scale products that can’t be brought on stage, add photos or a 3D rendition of the product to a slide.

Imagine, for example, a product presentation demo video for an electric kettle. At first, we thought it sounded boring. Still, with some imagination, a simple product can be demonstrated uniquely using exciting camera angles and animation, highlighting the features and their comparable efficiencies. 

How about a product demo for a digital product? A demonstration can be recorded and added to a presentation deck. But a much more efficient method is to do the demo on the spot, tailored to the audience and their questions. In a video call, simply share your screen and show the audience how to use the product, open the floor for questions, and demonstrate the answers.

6. Product Roadmap

Use a roadmap template to position the product in its current state. Overall, a product roadmap gives a bird’s eye view of the product’s lifecycle from ideation to launch. A product roadmap will differ in product presentations for investors and product presentations to the public consumer. Investors expect a product roadmap , whereas the regular consumer will not. That said, clients love seeing big brands creatively tell their origin story.

• Use a visual layout to show the steps along the road your product must pass through to become a reality.
• In a pitch product presentation , place the project at the start of the roadmap after ideation and prototypes or beta versions. On the other side of the product’s position, show what’s coming up in the future; launch, production of a new version.
• As a product launch presentation , the location on the roadmap is at the finish line. Highlight how far your team has come to get to this point. Be proud and share that with the audience. 

Closing a presentation is as vital as opening one, if not more. The closing is the last thing the audience sees or hears about your product; it must be memorable and have a lasting impact. Summarizing the key points of your presentation, as is generally suggested, isn’t a make-or-break situation. This technique works fine for informative presentations but not for persuasive ones. Nothing worse than an excellent presentation ending with a summary and a low close.

Instead, you can close the presentation with a memorable quote or question. Use your product presentation’s closing to leave the ball in the audience’s court. Inspire them to act and go ahead and buy the product you’re presenting. Finally, thank the audience for their time and attention and maybe open the stage to questions.

A presentation’s success depends on a solid foundation. The section isn’t about the slides but what lies behind and beyond them. These characteristics are what make your product presentation effective and memorable.

Define a Clear Purpose, Objective, and Goal

A product presentation aims to share information about a product with an audience. Furthermore, each presentation has its own goal, objective, and purpose according to the nature of the product and the audience.

For example, a manufacturing company specializing in machine parts for medium-sized food manufacturers is releasing a modular conveyor belt system. 

Their product presentation, to be hosted as a hybrid event for a group of new and existing customers, has these characteristics:

• Purpose: To create desire and interest in modular conveyor belts among potential customers and position the company as a leader in providing innovative and high-quality solutions for food manufacturing.
• Objective:   To introduce the modular conveyor belts to potential customers and showcase the benefits of food manufacturing processes, all while building brand awareness with mid-size food businesses.
• Goal: To drive sales by convincing potential customers that modular conveyor belts are worth purchasing.

One of the things you can do to improve on this aspect in your presentations is to follow a SMART goals process before starting the product presentation. 

Tell A Story

Storytelling can impart a relatable angle. For example, is there an origin story for this product? How did the idea arise? Use the product’s real story to tap into the audience’s real issues. 

Support the explanation for the problem/solution with a story about a person—or company—trying to solve a problem. Tie your product into the story as a solution. Use actual case studies as inspiration.

The creator of Raspberry Pi, the smallest working computer, created a video to sell their most inexpensive version, the $5 Raspberry Pi. He shot a video telling how it was tough to afford a computer and its parts when he was a young aspiring developer. He then ties that into how the viewer/customer probably has the same issue. 

Finally, he introduces the $5 Raspberry Pi by holding it up next to two vintage keyboards that are huge in comparison. He used his personal story to build trust and visual comparison to drive the idea home.

Consider a Value Proposition with Proof

Your product presentation must have a strong value proposition with proof. This knowledge will drive the product presentation archetype to its highest power. Create a file or folder for your product with a document where you clearly define the value proposition. Try answering these questions:

• How will the product change the user’s life?
• What makes the product special and desirable?
• Why does the product matter?

Collect testimonials, case studies, and social media mentions in the folder. Include other documentation like brand values and brand vision. This folder will be the data center to fall back on when creating the slides in your product presentation.

Consider a Strategic but Natural Body Language

When hosting a product presentation, be conscious of your body language. Use body language to support your presentation’s story and connect with the people watching. 

While presenting, always avoid these non-verbal mistakes:

• Hands in your pockets: Suggests a lack of transparency.
• Arms crossed close to body: Suggests fear and anxiety against the audience.
• Posture: Don’t slouch your back unless you have any proven physical limitation. Otherwise, it transmits a lack of interest and an unprofessional look.
• Watching the clock: While being mindful about the remaining time in a product presentation is okay, looking at the clock while talking makes people uncomfortable.

Pay attention to how the audience reacts to your speech and slides. Make eye contact with the audience but only a little to not make them uncomfortable. Notice subconscious cues like tapping or looking away so you can reel them back in with a hook in your speech. 

Make a Product Demo

You can have an OK product presentation without a product demonstration, but an excellent presentation will always have a demo. What demonstrations do that is so special, is show the audience exactly how the product will do what you say it can do. How to present a product with a Product Demo? Conducting a product demo removes any doubts the viewer might have after just listening to you about the product or seeing a few slides.

A product demo can also be mixed together with a case study. Let’s use the example of washing detergent that claims to take out all stains, even the toughest ones, out of white clothing and keep it white. Detergent brands create activations in places where there are lots of potential buyers, like in a mall. They set up a table where they invite regular people to try out the detergent by staining a crisp white shirt with difficult stains like chocolate, mud, or tomato sauce. They then wash the shirt with the detergent, showing how the stain comes out entirely. 

Reaching an expert level at creating product presentations takes practice, but you will only keep improving with the proper foundation. Follow the structure archetype, apply the best practices, and you’re on your way to the top.

Use SlideModel templates with PowerPoint to create visually rich product presentations that bring in new leads, retain existing customers, and build brand equity over time. Make your product presentations a priority, and you’ll see how sales improve.

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Top 20 Presentation Video Ideas for Your Video Making

Home > Video Create Tutorials > Top 20 Presentation Video Ideas for Your Video Making

• Filed to: Video Create Tutorials

1632 views, 5 min read

Creating an engaging and exciting presentation is the goal of every presenter. However, it is a bit difficult to create something that can attract an audience. In this article, we will share some ideas and tips to help you create a presentation that can stand out from the crowd. We will also introduce a beginner-friendly video editor that can help you create fantastic video presentations.

Part 1. Top 20 Presentation Video Ideas to Wow Your Audience

1) Include Your Brand

The first thing that you need to do is include your brand. It is better to have a logo in slides but make sure to have a big logo at the start as well.

2) Start with a Quote/Statement

You can make a statement or quote anything that relates to the topic you are going to discuss. It could be the gist of the whole presentation that can give an idea to the viewers. After that, you can proceed to explain or back your statement with findings and proof.

3) Create a Story

Creating a story is important. You can create a story around the topic to explain the statement or idea. It can be a short story to convey the message and explain things with ease.

4) Visualize Data

Data visualization is quite essential. Your audience cannot remember the figures and numbers you mention. It is better to create charts, tables, graphs, or anything else. You can add images of visualized data.

5) Use Graphics

Graphics make your videos more engaging. You can add stickers, emojis, images, and tags to the video. It makes the videos more attractive.

6) Add GIFs

GIFs are great for explaining things and ideas. These are short forms of videos that make things more clear. You can take small parts of videos and convert them into a GIF.

Text is necessary to communicate with the viewers. You can elaborate on things, add an explanation, write captions, include titles, and use text for many other purposes. Moreover, make sure the text is clearly visible. It could be bold, large, or capitalized according to the needs.

8) Incorporate Memes

Memes can make the audience laugh. These make the video presentation more interesting and exciting. You can include some trendy memes that can help you present the idea or explain anything with ease.

9) Use the Right Colors

Choosing the right colors is important. You need to create a suitable color theme according to the color contrast. Make sure the text is visible enough. You can use bright colors and express your creativity.

10) User Humor

Humor can help you convey your message easily. It will keep the viewers engaged and does not let them get bored. However, it would be best if you did not overdo it.

11) Background Music

The background music plays an important role. There should be relevant music. For instance, if the video is for inspiration, you should use inspirational music. Moreover, please make sure the music volume is not too loud; otherwise, it will irritate the audience.

12) Animations

Animations give a unique and interesting look to your videos. There can be animations for fireworks, celebrations, balloons, etc. These give a stunning look to your video. You can create animated slideshows using Filme.

13) Narration

If you are explaining the video in person, then there is no need for narration. However, you can include it in some parts of the video, such as stories. If you are not explaining it slide by slide, then narration is necessary. You can add a voiceover.

14) Video Background

The background of the video must be set according to theme or color contrast. There can be a background representing your brand or anything you find suitable according to the content.

15) Transitions

There must be transitions between the slides. However, the transitions must be simple. There are dozens of transitions available, and you only need to select a suitable one.

16) Sound Effects

Sound effects also create an impact on the viewer. They can elaborate on the feelings and message. Sometimes, they can be for fun and humor. Adding sound effects can increase the engagement of your video.

17) Add Questions

The best way to engage an audience is by adding questions. You can add questions to know about the thinking of your audience. They can give their opinion and thoughts. This way, you can clear their doubts and issues.

18) Keep It Simple

Simplicity is the key. No matter how challenging the topic is, it is better to keep things simple so that the audience can understand. The more you make things effortless to understand, the more will be watch time and engagement.

19) Object Organization

While placing the objects on your slides, make sure everything looks clear and clean. Do not overpopulate the slides and organize everything properly. A slide should have excessive content that the audience cannot digest in a short time.

20) End with a Statement

Finally, you can close your presentation with a statement. It could also be the one that you have quoted at the start. It will leave an impact on the audience, and they will remember the gist.

Part 2. Best Video Editing Software to Better Edit Videos

Filme is a splendid video editor for Mac and Windows. It can help you create breathtaking video presentations without any hassle. It is more than excellent, and your video presentation will definitely stand out from the crowd.

Try It Free Try It Free

Filme is a video editor, and it has everything you need to create tremendous video presentations. You can import all the slides, images, objects, charts, graphs, and everything in the form of images. After importing them to Filme, drag them to the timeline, and arrange them.

Filme has multiple audio and video tracks, so you can easily create layers. You can have a background layer and then place the desired objects over it. You can add images, GIFs, charts, or anything you like. The best part is that you can control the duration of each slide separately.

After adding all things to the timeline, you can add text, effects, stickers, filters, transitions, and graphics. Everything is in your control, and you can create video presentations like a professional.

You can add the music you like. Filme also has its own library of sound effects and music. You can add whatever you want with one click. You can record your own voice for narration, and if you want your voice to sound different, you can use the voice changer .

The slideshow maker can also help you make quick video presentations effortlessly. There are dozens of templates available for different occasions. You can select a template and add images to it. It will be a slideshow with amazing animations. After that, you can edit the slideshow just like a video and add whatever you need.

Watch this video to see how to use Filme to help make YouTube video intro:

Final Words

Beginners can also create an eye-catching and engaging video presentation if they know the right tool and the right ideas to implement. We have listed the top 20 ideas that can make your audience wow. We have also introduced Filme to create wonderful presentations with minimal effort. It is a simple video editor with great tools and magnificent features. You can easily create an awesome video presentation in less time.

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Cliple > Your video needs > By objective > Marketing Trade > Presenting a product

4 ideas to present your product in video

To promote a product , you just need short and powerful content. Thanks to a video, your product comes to life and its advantages can be shown in a dynamic and modern way.

Product presentation | Boulanger

Boulanger chose Cliple to present its new flagship product : the juice extractor Essentiel B

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A super director

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Boulanger - Essentiel B

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The realisation is editing by your side. He moves to your place, works autonomously and lets you validate at any time of the project.

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Votre réalisateur effectue le montage à vos côtés. Il s’installe dans vos bureaux et travaille en autonomie en vous laissant la possibilité de valider au fur et à mesure votre vidéo.

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Why you should present your products in video?

Calling it a presentation or an explanatory video, it aims to present products or services offered by your company. Short and engaging video, enable your clients and prospects to quickly understand your concept and your product’s characteristics.

What is a good product présentation?

To understand why you should ask for a product presentation video, you need to know what is a good product presentation video. Duration!! To be effective, a video should not exceed 1 minute otherwise website’s or social network’s visitors will be discouraged before watching the video. In fact, 45% of visitors stop watching a video after 1 minutes and 60% stop after 2 minutes (Hubspot, the state of video marketing 2020). That’s why engaging and short videos should always be used. Choose a style and a tonne linked to your universe. A relaxed tonne will give authenticity to your message. Insist and focus your script on the benefits made by your products, not just on the product’s functionalities. Don’t let your target find advantages on the product, give it to her directly! The call to action has to appear at the middle or at the end of your video to support your visitor in buying process

Why you should use video?

You need to see it to believe in it It’s like a 360° photo! By making a video you give the possibility to your audience to see the product at home but as if it were in a shop! Explanatory videos are also allowing users to understand the service. This is why 97% of marketing professionals declare that video enables a better understanding of the product for final users (Hubspot, the state of video marketing 2017). Furthermore, it is an effective way to increase sales. According to the research by Speciality Report, when a product appears in video, the average shopping basket and transformation rate are increased by 30%. This kind of support is suitable for different media such as your social network, your website or your Youtube channel. Being broadcasted everywhere gives you more visibility. It’s an opportunity to reinforce your brand image because the more your content is watched and shared the more your notoriety is increasing. Finally, according to ReelSEO, 58% of consumers consider that creating video content is giving a trustworthy image of the company. Moreover, 77% think that if a company is creating video content it is more committed to their consumers. Showing products in detail would seem to improve the relation between the brand and the customers.

Why you should ask professionals?

Content created for your communication is representing your brand. Appeal to specialists is a judicious choice to get a qualitative video . Our experts can be helpful and can give you some good advice. Don’t hesitate and entrust your ideas to our teams : we are here to support you!

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• Comment ça marche ?
• International
• Our video makers
• Have a custumer testify
• Make a tutorial
• Film a convention
• Film an event
• Present your product
• Present your company
• Réaliser l’interview d’un collaborateur
• Organise a live video
• La diffusion