research topics in mass communication and journalism in india

Exploring Innovation | ISSN: 2583-0651 (Online) | A Periodical Journal | Reg. No: C/1383209 | Published by Lattice Science Publication (LSP)

The Indian Journal of Mass Communication and Journalism (IJMCJ) has ISSN 2583-0651 (online), an open-access , peer-reviewed , periodical quarterly international journal, which is published by Lattice Science Publication (LSP) in March, June, September and December.

The journal aims to publish high-quality peer–reviewed original articles in the area of Mass Communication and Journalism that covers Advertising, Journalism, Public Relations, Newspaper, Magazine, Book Publishing, Radio, Television, Film, Media Studies, Media Influence, Media Law, Media Management, Media Economics, Communication Studies, Social Science, Citizen Journalism, Creative Nonfiction, Journalism Ethics and Standards, Journalism Genres, Non-Profit Journalism, Objectivity (Journalism), Reporters Without Borders, Sensor Journalism, Advocacy Journalism, Broadcasting, Corporate Media, Journalistic Professionalism, Media Balance, Media bias Peace Journalism, Social Dynamics, Political Discussion, Political Criticism, Political Commentary, Political Communication and Health Communication .

Important Dates- Articles Submission Open for Volume-3 Issue-4, June 2024 Last Date of Article Submission: 30 May 2024 Date of Notification: 15 June 2024 Date of Publication: 30 June 2024 Article Submission System

Author (s) can submit articles electronically throughout the year. The Editors reserve the right to reject articles without sending them out for review. Submitted articles should not have been previously published or be currently under consideration for publication elsewhere. Briefs and research notes are not published in this journal. Submitted articles must be within the scope of the journal. All articles go through a double-anonymized peer review process.

Authors must confirm that they have read and understood the content of their submitted article and ensure that it meets acceptable English grammar and usage standards. To help with the proofreading process, authors can use tools like Grammarly or similar applications. As an open-access journal, authors must pay an Article Processing Charge (APC) to publish their articles and retain copyright. Additionally, authors should familiarise themselves with the editorial and publishing policies of the journal.

Basic Journal Details– Website: www.ijmcj.latticescipub.com ISSN: 2583-0651 (Online) DOI: https://doi.org/10.54105/ijmcj Publishing Frequency: 04 Issues per year (Quarterly: March, June, September and December ) Published By: Lattice Science Publication (LSP) First Volume/Issue Publishing Year: 2021 Journal Starting Year: 2021 Publication Language: English Primary Field: Mass Communication and Journalism CrossRef: Yes Guidelines for Authors: https://www.ijmcj.latticescipub.com/instruction-for-authors/ Editorial and Publishing Policies: https://www.ijmcj.latticescipub.com/ethics-and-policies/ Publisher License under CC-BY-NC-ND 4.0

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Media for the Masses: The changing face of regional languages in Indian Media

2011, Media for the Masses: The changing face of regional languages in Indian Media

Hindi, Gujarati, Marathi, Bengali, Sindhi, Tamil, Bhojpuri...and many more – the languages that define the essence of the Indian state and mark the character of the Indian media. Mass media is not only a tool of communication; it is also a representative of the local culture, ethos and beliefs. A similar role is played by ‘language’ which in itself is a cultural parameter. Hence, there is bound to be a deep relationship between the way the Indian media works and the resulting effects it has on the development of Indian languages. This relationship between the media and regional languages is the focus of examination of this research paper. Indian language experts and scholars are of the view that the survival of Indian languages is under threat in purview of globalization and the onslaught of western English media. With the advent of a media which does not recognize any borders, they observe a decline in the growth of regional languages and feel that their survival is in danger. The empowerment of the media has grown by leaps and bounds in the last few decades. The content of different types of traditional and new media is becoming increasingly global in nature. In such scenario, the paper seeks to address a few pertinent issues like: The contribution of the Indian language media in the growth and survival of Indian languages, the authenticity of the perceived threat by the English and western media to regional languages and culture, the quality of content presented by the regional media – the caretaker of the local identity. The paper will also suggest some measures that can be implemented by the regional media in their bid to promote Indian languages. Key Words: language, media, communication, globalization, English media, Indian language media.

Related Papers

nstitutionalization of Global English in Media in Multilingual Countries

Samah AbdulJawad

Studying the areas where minority languages can be strengthened through their use and promotion as functional languages is crucial right now. The purpose of the current research is to examine the institution of media in multilingual communities. Multilingual, multicultural, and multiethnic populations can be found in Jammu and Kashmir, a union territory of India, particularly in the region of Kashmir division. In addition to the linguistic diversity, there are two non-indigenous languages-Urdu and English serving various practical domains at present. This essay aims to provide a thorough explanation of how media is crucial in forming the linguistic repertoire of Kashmiri multilingual society. And to what extent does the media influence Kashmiri society's shift in linguistic preferences and cultural paradigms? The statistical analysis of the data demonstrates the perceptual shift in the direction of language preferences by three different age groups in favour of three languages: English, Urdu, and Kashmiri. This demonstrates how Urdu and English are progressively replacing native languages in the media, especially among young people in Srinagar.

TEST,The Mattingley Publishing Co., Inc

Shalini mahapatra

The most attractive reap of any census that happens in India is the treasure trove of language data that is gathered in the process, creating a large sociolinguistic reserve. India has an accumulation of large primitive populace, widespread ethnic topography and a rich reserve of indigenous languages. Post India"s Independence in 1947, the realization and efforts of the various Governments that came into power, initiated responsible and regulated steps towards the rehabilitation and welfare of the tribes. There were many reformatory moves to curb aboriginal problems, cultural diversity, human relations and communication issues. In the changing canvas of tribal life, media continues to play a pivotal role in conserving and promoting their indigenous practices, traditions, culture and indigenous languages. Media plays an essential role in educating, empowering and entertaining these tribes through both conventional and traditional means of communication. Democracy requires the dynamic participation of every citizen and media plays a vital role in ascertaining the same. The role of media is to activate the citizen at the grassroot and make him aware about the various policies and benefits that he is entitled. At the same time media also helps in shaping a public opinion. The major role of mass media is to touch the lowest denominator of the country, contribute towards encouraging development in the remotes and promote social change while preserving the ethnic essence of each primitive clan. The challenge media faces are to make available the required technology and to communicate through the primitive language. While mainstream media remains less prevalent in addressing tribal issues, other alternative media tools like tribal dance and music, short films, street plays and some narrowcast initiatives with focus on a particular tribe and its issues are showing a positive impact. Community Radio, Internet and mobile telephony have served as media messengers with positive and reformatory results.

Charu Gupta

JOURNAL OF CRITICAL REVIEWS

Digital media in the Indian perspective is vastly diverse from the other cultures of the world. The internet revolution comes with the challenge of selective language accessibility online, as well as limited language options used for the dissemination of information by digital media platforms. There is scarcity of languages in the digital space, as the internet is not exposed to all the languages of the world, thus restricting its reach to some of the most used global languages as well as the people using them. This means that a large number of people speaking other languages are left without using and benefitting from the various online platforms. India has a huge collection of languages. These languages are grouped as official, vernacular, local, classical and indigenous languages. These languages are used throughout the nation according to the literacy, knowledge, cultural inclination and preference of an individual. The relationship of the ordinary Indian and the digital space is a definite test when it comes to language diversity. While there has been a steady rise in the literacy of the tribes but the participation of the tribal scribes in mainstream media is almost insignificant. The tribal language print media circulation remains negligible or more-or less non-existent. The present paper studies the growth and existence of Santhali language in the digital media space. It also gives an insight into the digital media divide based on language and the entry of the digital media into the Indian indigenous language space.

Arvind Rajagopal

There is a curious partitioning of media histories of the west from those of other countries. The kind of comparative analysis that would be expected with a set of global technologies and practices is lacking. Although communications media were promoted as a technology of nation building by western powers and received as such by countries such as India, strangely, there is a wide gap between the rhetoric of globality and the literature pertaining to local and national uses of media technologies. My essay situates the history of post-independence media growth in India within this gap, in a preliminary attempt to bridge it.

Taberez A Neyazi

Indian Media: Global Approaches

adrian athique

""""The very rapid growth in the Indian media industries and the vibrancy of India′s popular culture are making a working understanding of the Indian scene a prerequisite for any serious study of media in the twenty–first century. As one of the largest and most influential emerging economies in the world today, India now plays a crucial role in any serious discussion of social and economic change taking place at the global level. As new commercial and political alignments take shape in the face of new global circumstances, thinkers and decision–makers are inexorably drawn towards the reality of a new India being forged in the technological and cultural flux of global media flows. Taking an innovative interdisciplinary approach to the complex field of Indian media and society, this book combines a rich descriptive account with critical analysis designed to engender informed debate amongst students, academics and other researchers. "Adrian Athique offers a comprehensive and engaging introduction to the media in India, situating the topic in the context of global media flows and debates. He covers the field in a way that is as clear–headed as it is clearly written." Toby Miller, co–author Global Hollywood "Despite unprecedented expansion of media and communication in the world′s largest democracy and one of its fastest growing economies, in international scholarship the study of media in India has rarely gone beyond tokenism. Taking a global approach to the study of Indian media, Athique′s accessible and incisive book makes a major intervention in Indian media studies and more broadly contributes to the internationalization of our field. Highly recommended." Daya Thussu, University of Westminster "Assessing the distinctiveness of Indian media while framing it in relation to global media practices, Adrian Athique offers an astute overview of India′s globalization by considering its media along the registers of technology, commodity, services and markets. With insights into Indian media piracy, digitality and corporate branding, this book is a welcome contribution to conversations on the centrality of media institutions in shaping heterogeneous forms of globalization around the world." Priya Jaikumar, University of Southern California " "Adrian Athique’s Indian Media provides an accessible and comprehensive account of media trajectories in India and the implications of the changing patterns of production and use for India’s diverse population. The book is unique in scholarship on India: it bridges the divide between scholarship on old and new media, links political trends and technological ones, and brings together pre- and post-independence cultural politics in relation to media and communications. In doing so, it links approaches from political economy and history to those from sociology and cultural studies to paint a picture of a vibrant and changing but always ideologically driven Indian media sphere. Hundreds of research reports, articles, books, and projects on issues from film finance to online marriage websites are referenced and thoughtfully related to major theories of mediation, development communication, and the public sphere that would be familiar on graduate and undergraduate courses worldwide. Students of almost any area of media and communications today would find something useful in this volume, and researchers on Bollywood, technological change, and Indian cultural politics in particular will find rich pickings.… Athique has done a sterling job of pointing readers in fruitful directions, politically and practically, without drowning them in esoteric argumentation." Shakuntala Banaji, London School of Economics "A succinct reader for anyone looking to gain a grasp of how Indian media operates ... Contextualises the contemporary media landscape from film to news to online media and tackles all the relevant topics. A must read for those starting media studies in India and a good reader for those outside to gain insights about the Indian media’s unique place in a globalized world." Vijay Selvarajan, Queensland University of Technology "A significant contribution to the field. It is not just a valuable survey of how India's media landscape has developed and changed since the colonial era, but also is an important intervention in continuing debates about the impact on India of global media and information flows...Indian Media deserves wide readership" Gary Rawnsley, University of Leeds. "Provides a clear understanding of the growing importance of the media industry in India … Given the growing interest in Indian media as an object of academic research and study around the world, this book provides a useful introduction and sets directions for further debates." Rohit K. Dasgupta, Contemporary South Asia " Indian Media deals with a wide range of issues, such as the making of modern India, a critical appraisal of Gandhi’s views on media and its development, liberalisation and the age of television, piracy, cybercultures and media provisions in the scenario of the new leisure economy. Athique identifies the development of ‘native’ cinema as rare among colonial societies, and demonstrates an impeccable understanding of the cultural hegemony of Bollywood in Indian cinema." D. Pongiyannan, Media International Australia "A good, clear and concise book examining developments in the Indian media in the context of colonial, post-colonial and post-liberalization environments has been long overdue. Athique has pretty well filled this gap. He has produced a commendably jargonfree work that places the phases of development of the media within their social, political and economic contexts, providing a well-written and researched narrative and a thoroughly supported analysis of the factors involved in each stage of development." Keith Somerville, University of Kent "The truest reason Athique’s work stands out is that it addresses one of the extensive, influential, and expanding systems of freedom of expression—India’s. For its subject, it is an important work that adds to relatively sparse literature, offering both an introduction and a commentary on contemporary Indian media—especially cinema— from a global-critical perspective." Nikhil Moro, University of North Texas" "Overall, this work represents a historically and theoretically grounded account that contextualizes Indian media in relation to global forces, which is no mean feat given the scale and complexity of the topic. Thus, in contrast to accounts that analyze Indian media in terms of sector-specific changes, Athique’s thematic narrative traces the dialectical interplay between India’s distinctive media system and global trends in communication. The result is a rich and nuanced picture of varied aspects of the country’s contemporary media landscape" Kalyani Chadha, University of Maryland.

irem sultana

Media has been considered as the ears and mouth of modern societies. It has a substantial role to enlighten the public and to disseminate the cultural tendencies of society. Ahmed (2018) well-presented these phenomena when he said: “the role of media is very significant to enlighten the masses regarding happenings in society”. Language had been considered as the basic component of media. Media outlets provide information to society as well as affect the individuals’ minds, using language as a tool. According to Ahmed (2018), “Media has a vibrant role in society, and it can affect society positively or negatively in many aspects, through its content”. Hence language, as one of the components of any culture can be influenced either positively or negatively by Media Houses. The language always reflects the culture and use of the language show the cultural values and traditions of that particular area. The language and culture have their relationship, which cannot be untied. It is obser...

The resurgence of Hindi newspapers has made it difficult for English newspapers to continue their dominance over social, cultural and political spheres in postcolonial India. It has also widened the political and cultural space available for the hitherto marginalised groups who could not participate in the national public sphere dominated by a certain mode of discourse and the English-speaking “national” elite. Hindi media has played a vital role in creating an alternative public discourse which has definitely changed conditions, if not by displacing the extant public sphere, then by putting regional issues on par with national issues.

While questioning the concept of media imperialism, the article also conceptualizes the rise of Hindi newspapers as what I have termed ‘vernacular modernity’, which is the critical appropriation of Western modernity reproduced in indigenous form. By adopting technological innovation and being sensitive to local cultural values, Hindi newspapers have been able to provide hybrid content to their readers. Such a hybrid content is sensitive to the vernacular realm of Hindi publics while incorporating a modern outlook and values. The study shows that Hindi newspapers, and the people who produce them, have an initiative, autonomy and presentation style – a ‘vernacular modernity’ – that undermines any crude theory of ‘cultural imperialism’.