a good speech must have

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Top 10 Qualities of a Good Speech

Oral communication is the oldest and most widely used medium of communication. It can take place in different forms and speech is one of them. Speech is generally, the most effective medium of delivering the message in a meeting, seminars, conferences, etc. Speech refers to delivering the message through words of mouth or spoken words in front of the audience gathered in a meeting, seminar or conference.

Through speech, the speaker can present his opinions and thoughts on any matter to a large number of audiences at a time.

Therefore, it is widely used in delivering an oral message in business, social, political and religious gatherings.

A speech is a highly structured form of address in which a speaker addresses an audience gathered to hear a message.

At least, we can say that speech is a kind of formal address delivered to an audience gathered in a place to hear a message.

Related:  7C’s of Business Communication

What does a Good Speech have?

A good speech has 10 qualities that can effectively deliver a message through words of mouth or spoken words in front of an audience gathered in a meeting, seminar or conference.

Speech is an effective means of oral communication. It is delivered in front of a large gathering.

Therefore, speech serves as an important medium for presenting information in meetings, political or business gatherings.

However, a speech becomes effective when it fulfills the following features:

• Clarity Clarity is an essential feature of a good speech. A speech should be clear and unambiguous so that the audience can understand it easily. If it is not clear enough to express its meaning to the audience, it will become ineffective.
• Definiteness of Message The message of the speech should be definite and relevant to the subject matter.
• Conciseness The audience becomes impatient with a long speech. Hence, speech should be as concise as possible. However, it should not incomplete.
• Interesting A speech should be delivered in an interesting and pleasing way so that the audience is motivated to pay attention. In order to make the speech interesting, various stories, examples, quotations, and jokes can be cited.
• Informal Touch Though speech is a formal address, it should be presented in a personal and informal way.
• Considering the Audience Speech is delivered to a specific audience. So the speaker should actively consider the expectations, interest, and nature of the audience.
• Speaking Slowly An ideal speech is one that is delivered slowly and in the usual tone. It helps the audience to hear and understand the message clearly.
• Free from Emotions Another important feature of a good speech is that it should be delivered in an unbiased and unemotional way. Speaker’s emotion may drive him away from the main theme.
• Use of Body Language Good Speech goes with necessary body language. Therefore, at the time of delivering a speech, the speaker should use various nonverbal cues.
• Ensuring Participation of Audience A good speech is one that ensures the participation of the audience with the speaker. That means the audience will ensure their attention through effective listening, expressing their solidarity with the speech and so on.

If your speech fails to hit the checkboxes for these qualities, then it will lose its edge.

Despite a few limitations of a speech; if done well enough you make the audience move the earth for you.

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• 11 Tips for Giving a Great Speech

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Chances are you’ll be asked to give speeches or presentations in classes at school. If you get involved in volunteer groups, brief speeches to open events or thank participants are a must. Then there are the speeches at events such as weddings, as well as speeches that you might have to give in the workplace. That amounts to the average person being required to give quite a lot of speeches, even if they don’t get involved in an area such as politics where the ability to give a good speech becomes even more important. You might also have suffered through quite a number of bad speeches from other people – whether that’s at family events where the microphone squeaks the whole way through or a school presentation where the headteacher can’t quite make the jokes work. If you don’t want to inflict the same sort of experience on others, here are our top tips for giving a great speech.

1. Practise your microphone technique

2. Keep it short

Particularly at something like a party or a wedding, no one will be unhappy if your speech runs a little short; it’ll just give them more time to investigate the canapés. If you are giving a speech for a class in school, and it’ll be assessed, you need to prioritise keeping it within the required time limits. But even under these circumstances, if you’ve been tasked – say – with giving a 10-15 minute speech, it’s usually better to come in nearer the 10 than the 15 minute mark. Put simply, even if your speech is terrible, your audience can probably tolerate it for 10 minutes. Much longer, and they’ll be struggling. This shouldn’t limit what you can cover; in the film Up , the whole of Carl and Ellie’s heartbreaking love story is told in under 12 minutes. Do you really need longer to make your points? Achieve brevity by writing out the speech you would give if you had all the time in the world, and then cut anything that seems extraneous or boring.

3. Consider what your audience wants to hear

If you are giving a speech in class because it’s your assignment, what your audience wants to hear is likely to be “the bell ringing for lunch”; you can’t help them there. But under other circumstances, consider what your audience wants to hear and what you want to say, and strive for there to be as much overlap as possible. In the context of a political speech, for instance, what you want to say might be why your party should receive votes; what your audience wants to hear is what your party would do for them, if they won power. Hopefully it should be possible to write a speech that meets both sets of needs, rather than focusing solely on whatever it is that you want to say and leaving your audience disappointed.

4. Pick a theme and stick to it

Here’s a goal for giving a speech: someone sitting near the back, who’s messing around on their phone for at least two-thirds of it and focusing mainly on how long it will be until lunch, should nonetheless be able to give a reasonably accurate answer to the question, “what was it about?” If you’re supposed to be giving a speech in defence of the nuclear deterrent, for example, both the topic and your position on it should be clearly identifiable. This means – to stick with the nuclear deterrent example – not talking for a while about jobs, and then the wider economy, and then the North-South divide, and then Scottish independence, and then Ukraine with a brief digression into South Ossetia before rounding off by squeaking out “and that’s why we should renew Trident!” seconds before you run out of time – no matter how relevant that cornucopia of topics may feel (and they are all relevant, albeit tenuously). It means that even if you do have to take a while to explain a more complex idea, you need to be concise, and bring it back to your theme as quickly as you can.

5. Speak slowly

Most people speak more quickly than they realise when they’re on stage, especially if they’re nervous. But no one will be able to follow your speech if you’re jabbering it out. Thankfully, this one is easy to fix with a little effort and practise. First of all, figure out how quickly you’re actually speaking: do a word count for your speech and then time yourself saying it. A fast speaker will speak at maybe 160 words per minute, a slow speaker at 100 wpm and an average speaker at 130 wpm. For a formal speech, you want to be speaking on the slow side. While this will vary by culture and environment, 120 wpm is a reasonable target to aim for; slow enough that everyone should be able to understand you, and fast enough that you hopefully won’t be sending them to sleep.

6. Tell a couple of jokes

This is a tricky tip because there are lots of pitfalls in the world of telling jokes. For instance, there’s the temptation to include an in-joke that three of your friends will understand and find hilarious, that is utterly baffling to everyone else in the room. Avoid this – if you include any jokes, witty references or anything along those lines, make sure they are accessible to everyone present. All the same, if you can manage a joke or two, it can be a useful way to break up a speech and retain the audience’s interest. A little self-deprecation (not too much!) or the use of classic joke formats such as “the scene was chaotic; it looked as if a bomb had hit and we didn’t know where to start on repairs – but that’s enough about the hen party…” work nicely even if you’re not very confident. Don’t turn it into a stand-up comedy sketch if you’re not a comedian, don’t wait for ages for laughter that’s not showing up, and don’t make jokes at the expense of anyone who you don’t know for sure can take it.

7. Don’t be afraid to repeat yourself if you need to

If you follow US or UK politics at all, you’ve probably heard some of these phrases recently: take back control, make America great again, long-term economic plan, son of a bus driver. Three of these have already led the party or people they’re associated with to electoral victory; the fourth remains to be seen. To take the ‘son of a bus driver’ as an example, this refers to Sadiq Khan, now Mayor of London. There can be hardly anyone in London who doesn’t know what their Mayor’s dad did for a living. Meanwhile, many of them probably can’t remember his rival Zac Goldsmith’s name, let alone anything he said during the campaign. The point is that repetition works. In pursuit of point 4, if you want people to remember your key theme, you’re going to have to say it more than once. Don’t assume that everyone will have paid attention to everything you’ve said, unless you’re in a classroom setting where they’ll get told off if they don’t.

8. Only use the visual aids you need

This tip applies to two things: PowerPoints and notes. If you can do without either (and your assignment allows it), then do. Every time you’re glancing over your notes or up at the screen, fiddling with the laptop to get the slide to move on, fighting with a video that isn’t working or struggling to read your own handwriting, is time that you’re not spending engaging with your audience. A well-written, clear speech delivered without notes is always going to be better than someone awkwardly reading aloud the bullet points on their PowerPoint slides. If you must do a presentation – for instance, because there are photos that need to be included – have as little text on it as possible, preferably none. That way, if there are people at the back who can’t really see the screen through the sea of heads in front of them, they’ll still be able to follow what you’re saying.

9. Get a friend to check for awkward mannerisms

Mannerisms that are entirely fine in normal life become awkward and strange when you’re speaking in public. Perhaps you’re inclined to fiddle with your hair or your cuffs, you rock back and forth on the balls of your feet, or you have a habit of reaching your hand to your cheek when you’re talking. No one would notice in everyday conversation, but when you’re on a stage, it’ll become all they’ll see. Some of this is easily avoidable – for instance, if you have long hair that you’re inclined to twirl or otherwise fiddle with, tie it up. For other mannerisms, get the critical friend who helped you sort out your microphone technique to tell you what they are, and do your best to suppress the more annoying ones.

10. Look around the room

Talking about eye contact usually has the effect of making normal eye contact a lot harder, and so does giving a speech. All of a sudden, you’re up on stage, and you have no idea what a normal way to look at a group of people is. Some speakers deal with this by picking a point in the middle distance and speaking to it; others by picking a particular person near to the back and addressing their entire speech at them. This is obviously no fun for that person, who probably spends the whole thing feeling extremely uncomfortable, but it’s not too weird for everyone else. Better still, though, if you can manage it, is to look slowly and steadily around the room, trying to make eye contact with a decent range of people, before returning to the middle distance for a while, rinse and repeat. This needs to be slow and steady, or you give the impression that you’ve just smelled smoke and are casting about for a fire exit before the stampede beings.

11. Don’t be scared of a good reaction

If your speech is genuinely engaging, funny, inspiring or any of the other things you might hope it would be, your audience will react to it. There might be laughter, or applause, or even a bit of cheering depending on the setting. This can be daunting because when you’re practising your speech in front of your bedroom mirror, there’s no way to prepare for it. And it’s where even the best speakers can go wrong, by launching straight into what they were going to say next without waiting for the laughter or applause to stop, or by looking painfully awkward while it’s going on. It’s a pitfall that’s mostly solved by being aware it might happen. If your audience is applauding you or otherwise reacting well, it’s OK to smile, look up, wait for them to stop and then keep going with your speech – it’s as simple as that. You could even throw in a “thank you” before you continue in the knowledge that it’s all going well. Image credits: microphones ; audience ; boy with microphone ; clock ; winding road ; enjoy a joke ; sticky notes ; 

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Five Tips to Give a Great Speech

• Strategic Communication

Anybody can learn to give a great speech, says  Jane Praeger , a faculty member for the  Programs in Strategic Communication  at Columbia University’s School of Professional Studies. She offers five tips on how to keep speeches both simple and authentic.

1. Practice Beforehand

Practice replacing filler words like "um," "so," and "like" with silence. If you can rehearse in the space where you’ll be speaking, that’s a real plus. Go to the back of the room, imagine that you’re hard of hearing or distracted, and you’ll know how to reach those people.

2. Work the Room

Try to speak to audience members before your speech, so that you can focus on a few friendly faces, particularly if you get nervous. If you’re making eye contact with a friendly person in one quadrant, those nearby will think that you’re talking to them. Then do the same thing in another quadrant. You want to see your talk as a series of conversations with different people throughout the room.

3. Prepare with Relaxation Techniques

If you’re nervous before approaching the stage, take a few deep breaths. Picture yourself delivering a successful speech. Most people will be nervous for the first few minutes, but you want to channel that adrenaline into positive energy.

4. Don’t Read Your Speech

Tell your speech from heart or use a notecard with bullet points as a cheat sheet. Bring the card with you and place it on the lectern. If you freeze up mid-speech, you can take a deep breath, look at your card, and know exactly which story you’re going to tell next.

5. Stand Up Straight

Whether you walk across the stage or stand behind a lectern, try to maintain good posture. Imagine that your head is being held up by a string. Standing up straight shows that you have confidence in what you’re talking about and your audience will feel more inclined to listen.

Read the full story for five more tips at  Forbes  and learn more about the  Programs in Strategic Communication  at Columbia University’s School of Professional Studies.

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The 8 Key Elements of Highly Effective Speech

…and why your words barely matter.

Posted July 10, 2012 | Reviewed by Ekua Hagan

I’d like you to take a moment to experience the following sentence, taken from a recent article exploring the nature of human consciousness: “Neuroplastic mechanisms relevant to the growing number of empirical studies of the capacity of directed attention and mental effort systematically alter brain function.”

Exciting? Hardly! In fact, most of the words you read barely register in your brain, and most of the words you speak barely register in the listener’s brain. In fact, research shows that words are the least important part of communication when you have face-to-face conversations with others. So before you utter another word to another person, memorize this list of the 8 key elements of highly effective speech:

• Gentle eye contact
• Kind facial expression
• Warm tone of voice
• Expressive hand and body gestures
• Relaxed disposition
• Slow speech rate
• The words themselves

Effective communication is based on trust, and if we don’t trust the speaker, we’re not going to listen to their words. Trust begins with eye contact because we need to see the person’s face to evaluate if they are being deceitful or not. In fact, when we are being watched, cooperation increases. [1] When we are not being watched, people tend to act more selfishly, with greater dishonesty. [2]

Gentle eye contact increases trustworthiness and encourages future cooperation, [3] and a happy gaze will increase emotional trust. [4] However, if we see the slightest bit of anger or fear on the speaker’s face, our trust will rapidly decrease. [5] But you can’t fake trustworthiness because the muscles around your mouth and eyes that reflect contentment and sincerity are involuntary. Solution: if you think about someone you love, or an event that brought you deep joy and satisfaction, a "Mona Lisa" smile will appear on your face and the muscles around your eyes will soften.

The tone of your voice is equally important when it comes to understanding what a person is really trying to say. If the facial expression expresses one emotion , but if the tone conveys a different one, neural dissonance takes place in the brain, causing the person confusion. [6] The result: trust erodes, suspicion increases, and cooperation decreases.

Researchers at the University of Amsterdam found that expressions of anger, contempt, disgust, fear, sadness, and surprise were better communicated through vocal tone than facial expression, whereas the face was more accurate for communicating expressions of joy, pride, and embarrassment . [7] And in business, a warm supportive voice is the sign of transformational leadership , generating more satisfaction, commitment, and cooperation between other members of the team. [8]

You can easily train your voice to convey more trust to others, and all you have to do is slow down and drop your pitch. This was tested at the University of Houston: when doctors reduced their speaking rate and pitch, especially when delivering bad news, the listener perceived them “as more caring and sympathetic.” [9] Harvard's Ted Kaptchuk also discovered that using a warm voice would double the healing power of a therapeutic treatment. [10]

If you want to express joy, your voice needs to become increasingly melodic, whereas sadness is spoken with a flat and monotonic voice. When we are angry, excited, or frightened, we raise the pitch and intensity of our voice, and there’s a lot of variability in both the speed and the tone. However, if the emotion is incongruent with the words you are using, it will create confusion for the listener. [11]

Gestures, and especially hand movements, are also important because they help orchestrate the language comprehension centers of your brain. [12] In fact, your brain needs to integrate both the sounds and body movements of the person who is speaking in order to accurately perceive what is meant. [13] From an evolutionary perspective, speech emerged from hand gestures and they both originate the same language area of the brain. [14] If our words and gestures are incongruent, it will create confusion in the listener’s brain. [15] Our suggestion: practice speaking in front of a mirror, consciously using your hands to “describe” the words you are speaking.

Your degree of relaxation is also reflected in your body language , facial expressions, and tone of voice, and any form of stress will convey a message of distrust . Why? Your stress tells the observer’s brain that there may be something wrong, and that stimulates defensive posturing in the listener. Research shows that even a one-minute relaxation exercise will increase activity in those parts of the brain that control language, communication, social awareness, mood-regulation, and decision-making . [16] Thus, a relaxed conversation allows for increased intimacy and empathy. Stress, however, causes us to talk too much because it hinders our ability to speak with clarity.

When you speak, slow down! Slow speech rates will increase the ability for the listener to comprehend what you are saying, and this is true for both young and older adults. [17] Slower speaking will also deepen that person’s respect for you, [18] Speaking slowly is not as natural as it may seem, and as children we automatically speak fast. But you can teach yourself, and your children to slow down by consciously cutting your speech rate in half. A slow voice has a calming effect on a person who is feeling anxious , whereas a loud fast voice will stimulate excitement, anger, or fear. [19]

Try this experiment: pair up with a partner and speak so slowly that … you … leave … 5 … seconds … of … silence … between … each … word. You’ll become aware of your negative inner speech that tells you that you should babble on endlessly and as fast as possible. It’s a trap, because the listener’s brain can only recall about 10 seconds of content! That’s why, when we train people in Compassionate Communication, we ask participants to speak only one sentence at a time, slowly, and then listen deeply as the other person speaks for ten seconds or less. This exercise will increase your overall consciousness about the importance of the first 7 elements of highly effective communication. Then, and only then, will you truly grasp the deeper meaning that is imparted by each word spoken by others.

But what about written communication, where you only have access to the words? When it comes to mutual comprehension, the written word pales in comparison to speech. To compensate, your brain imposes arbitrary meanings onto the words. You, the reader, give the words emotional impact that often differs from what the writer intended, which is why so many email correspondences get misinterpreted. And unless the writer fills in the blanks with specific emotional words and descriptive speech – storytelling – the reader will experience your writing as being flat, boring , dry, and probably more negative than you intended.

The solution: help the reader “paint a picture” in their mind with your words. Use concrete nouns and action verbs because they are easier for the reader’s brain to visualize. Words like “sunset” or “eat” are easy to see in the mind's eye, but words like “freedom” or “identify” force the brain to sort through too many conceptual frameworks. Instead, our lazy brain will skip over as many words as possible, especially the abstract ones. When this happens the deeper levels of meaning and feeling will be lost.

For more information on how to improve your speaking and listening skills, along with additional exercises to practice, see Words Can Change Your Brain: 12 Conversation Strategies for Building Trust, Reducing Conflict, and Increasing Intimacy (Newberg & Waldman, 2012, Hudson Street Press).

[1] Cues of being watched enhance cooperation in a real-world setting. Bateson M, Nettle D, Roberts G. Biol Lett. 2006 Sep 22;2(3):412-4.

[2] Effects of anonymity on antisocial behavior committed by individuals. Nogami T, Takai J. Psychol Rep. 2008 Feb;102(1):119-30.

[3] Eyes are on us, but nobody cares: are eye cues relevant for strong reciprocity? Fehr E, Schneider F. Proc Biol Sci. 2010 May 7;277(1686):1315-23.

[4] Evaluating faces on trustworthiness: an extension of systems for recognition of emotions signaling approach/avoidance behaviors. Todorov A. Ann N Y Acad Sci. 2008 Mar;1124:208-24.

[5] Common neural mechanisms for the evaluation of facial trustworthiness and emotional expressions as revealed by behavioral adaptation. Engell AD, Todorov A, Haxby JV. Perception. 2010;39(7):931-41.

[6] Use of affective prosody by young and older adults. Dupuis K, Pichora-Fuller MK. Psychol Aging. 2010 Mar;25(1):16-29.

[7] "Worth a thousand words": absolute and relative decoding of nonlinguistic affect vocalizations. Hawk ST, van Kleef GA, Fischer AH, van der Schalk J. Emotion. 2009 Jun;9(3):293-305.

[8] Leadership = Communication? The Relations of Leaders' Communication Styles with Leadership Styles, Knowledge Sharing and Leadership Outcomes. de Vries RE, Bakker-Pieper A, Oostenveld W. J Bus Psychol. 2010 Sep;25(3):367-380.

[9] Voice analysis during bad news discussion in oncology: reduced pitch, decreased speaking rate, and nonverbal communication of empathy. McHenry M, Parker PA, Baile WF, Lenzi R. Support Care Cancer. 2011 May 15.

[10] Components of placebo effect: randomised controlled trial in patients with irritable bowel syndrome. Kaptchuk TJ, Kelley JM, Conboy LA, Davis RB, Kerr CE, Jacobson EE, Kirsch I, Schyner RN, Nam BH, Nguyen LT, Park M, Rivers AL, McManus C, Kokkotou E, Drossman DA, Goldman P, Lembo AJ. BMJ. 2008 May 3;336(7651):999-1003.

[11] Use of affective prosody by young and older adults. Dupuis K, Pichora-Fuller MK. Psychol Aging. 2010 Mar;25(1):16-29.

[12] Gestures orchestrate brain networks for language understanding. Skipper JI, Goldin-Meadow S, Nusbaum HC, Small SL. Curr Biol. 2009 Apr 28;19(8):661-7.

[13] When language meets action: the neural integration of gesture and speech. Willems RM, Ozyürek A, Hagoort P. Cereb Cortex. 2007 Oct;17(10):2322-33.

[14] When the hands speak. Gentilucci M, Dalla Volta R, Gianelli C. J Physiol Paris. 2008 Jan-May;102(1-3):21-30. Epub 2008 Mar 18.

[15] How symbolic gestures and words interact with each other. Barbieri F, Buonocore A,Volta RD, Gentilucci M. Brain Lang. 2009 Jul;110(1):1-11.

[16i] Short-term meditation training improves attention and self-regulation. Tang YY, Ma Y, Wang J, Fan Y, Feng S, Lu Q, Yu Q, Sui D, Rothbart MK, Fan M, Posner MI. Proc Natl Acad Sci U S A. 2007 Oct 23;104(43):17152-6.

[17] Comprehension of speeded discourse by younger and older listeners. Gordon MS, Daneman M, Schneider BA. Exp Aging Res. 2009 Jul-Sep;35(3):277-96.

[18] Celerity and cajolery: rapid speech may promote or inhibit persuasion through its impact on message elaboration. Smith SM, Shaffer, DR. Pers Soc Psychol Bull. 1991 Dec;17(6):663-669.

[19] Voices of fear and anxiety and sadness and depression: the effects of speech rate and loudness on fear and anxiety and sadness and depression. Siegman AW, Boyle S. J Abnorm Psychol. 1993 Aug;102(3):430-7. The angry voice: its effects on the experience of anger and cardiovascular reactivity. Siegman AW, Anderson RA, Berger T. Psychosom Med. 1990 Nov-Dec;52(6):631-43.

Andrew Newberg, M.D ., and Mark Robert Waldman are the authors of Words Can Change Your Brain .

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The Top Characteristics Of A Good Speech

“I tell my story, not because it is unique, but because it is not. It is the story of many…

“I tell my story, not because it is unique, but because it is not. It is the story of many girls… Though I appear as one girl, one person, who is 5ft 2in tall, if you include my high heels, I am not a lone voice, I am many. I am Shazia. I am Kainat Riaz. I am Kainat Somro. I am Mezon. I am Amina. I am those 66 million girls who are out of school.”

The youngest-ever Nobel Prize winner, Malala Yousafzai, then 17, uttered these evocative words at her acceptance speech in 2014.

A good speech such as this one is provocative, inspiring and personal. It is structured to present a clearly defined message and convey the speaker’s ideas and thoughts.

At work, you may be asked to speak at meetings, seminars and conferences. These are important events in your professional career that will help you establish your credibility, and build your personal brand and professional network.

Learning how to deliver a good speech will equip you for career success. Let’s look at the characteristics of a good speech to push you in the right direction.

Characteristics Of A Good Speech

If you want to make a good speech that leaves a lasting impression, focus on what you’re going to speak and how. A good speech isn’t only about your words but also how you present yourself. Body language and gestures play a critical role in transforming an average speech into a memorable one.

If you’re wondering what a good speech is, here are some of its qualities:

Clear Message And Key Ideas

A good speech always starts with a key idea and a well-defined message. Many people make the mistake of burying their ideas in the middle or at the end. That’s a mistake. The audience may get distracted halfway into your speech, and leave without even knowing what you’re talking about. If you want people to understand your big idea, present it right at the start. That will set the context for the rest of the speech.

Impactful Oral Delivery

Remember to consider every aspect of the speech. Your oral delivery—pitch, pause and pace—also influences the audience’s response. ( klonopin ) Modulate your voice and pace to keep your listeners interested in your words. You should be also prepared to make impromptu adjustments to your delivery if you sense the audience drifting away. For instance, if you’re talking about statistical data, make it interesting by asking questions or engaging in a dialogue with the audience. This way, you keep them involved.

Sprinkled With Personal Anecdotes

Don’t rely only on facts and figures. If you can support your claims with personal experiences, it’ll make it more interesting. Start with a personal anecdote that’s linked to your big idea and that your audience can relate to. Humor is also a fun way to break the ice and put everyone at ease.

Informative, But Not Repetitive

Your speech needs to be informative and packed with fresh and new information to have an impact. Be careful not to recycle old ideas packaged in fancy words. . Being original and sharing relevant, critical and helpful information will make your speech memorable. Edit your speech carefully to ensure there are no repetitions or data gaps. You can also add inspiring quotes for a good speech.

Powerful Nonverbal Cues

One of the most important qualities of a good speech is nonverbal communication . You may believe that your words do all the work. But your posture, facial expressions and gestures are equally, if not more, important. Imagine someone making a speech with a blank expression on their face or just reading their words off a page without emotion. That doesn’t make for a good speech. It’s about building tension, asking provoking questions and engaging with the audience. There’s power in using nonverbal cues, like making eye contact with someone in the audience. Using these cues well can greatly improve the quality of your speech.

There are many more characteristics of a good speech that you can incorporate. Harappa Education’s Speaking Effectively course is designed for professionals who want to improve their communication skills. You can use these skills for public speaking or formal workplace conversations, to connect and empathize with others. Build meaningful connections, share ideas effectively, and deliver memorable speeches with our high-impact online course.

Explore topics & skills such as Public Speaking , Verbal Communication , Oral Communication , Speaking Skills & Oratory Skills from Harappa Diaries and learn to express your ideas with confidence.

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What Makes a Great Speech?

Simon sebag montefiore considers the qualities of great oratory throughout history.

Friends! Brothers and sisters! Comrades! Fellow citizens! Your majesties and highnesses! My countrymen! My children! Fellow soldiers! Ladies and gentlemen!

You can tell much by the opening of a speech. Elizabeth I begins hers majestically, “My loving people.” Mandela says, “Comrades and friends.” Lincoln starts: “Fellow countrymen.” Toussaint Louverture combines “Brothers and friends!.” For Robespierre: “Citizen-representatives of the people.” Michelle Obama calls her audience of schoolgirls “future leaders of the world.” Stalin changes his entire relationship with the Soviet peoples when, after the Nazi invasion, he addresses them on July 3, 1941 not just as Communist “comrades” but as “brothers and sisters, I am addressing you, dear friends.” Eleazar, Jewish rebel leader, calls his people “generous friends” when he asks them to commit mass suicide with him. Calling an audience “friends” is often a good start, though Cromwell, talking to English Parliamentarians, takes a different approach: “Ye pack of mercenary wretches . . . Ye sordid prostitutes.”

Donald Trump does not address his audience directly but just says: “Wow! Whoa! That’s some group of people. Thousands!” The opening is all about defining the relationship—the terms of the contract, contact and compact—between speaker and audience. Invite them in, make them comfortable, but not necessarily too comfortable, because even the most egalitarian speaker must hold the helm and set the course.

It is easy to make rules on the best oratory. It must be short without glibness; substantial without ennui; powerful without haughtiness; dramatic without contrivance; confident without bombast; intimate without condescension; emotional without melodrama; courageous without bravado; beautiful without artifice; passionate without posturing; poignant without plangency; honest without vanity; world-historical without grandiloquence. “In an orator, the acuteness of the logicians, the wisdom of the philosophers, the language almost of poetry, the memory of lawyers, the voice of tragedians, the gesture almost of the best actors, is required,” wrote Cicero, one of the Rome’s best speakers, in his essay On Oratory. “Nothing therefore is more rarely found among mankind than a consummate orator.” It was written in 55 BC but is just as true today.

The most revealing speeches are those that are the most personal: in Alexander the Great’s speeches, we can hear across two millennia his pride in his own divine greatness—and fury at the ingratitude and impertinence of his mutinous men. Nixon’s farewell to his staff must be the most awkward speech of his life. In Stalin’s secret last speech, we are witnessing the real tyrant as vicious old man.

Authenticity and brevity. The essence of a great speech is always the ability to communicate a simple message crafted to suit the chosen audience, not only through words but through the fusion of the character of the speaker and the message itself. The authenticity of that matching of speaker and message decides its success or failure. It’s this that makes Elizabeth II’s COVID-19 speech so effective.

Oratory is theatrical. It requires some of the gifts of the thespian and the tricks of the showman but it is very different. At the theatre, the audience knows the actor is playing an imaginary part and wishes to enter into the fantasy. In oratory, it is the opposite. There is indeed a stage, a show, a drama, but while knowing this is a performance, the audience must trust that the “actor” is not acting at all, must believe in his or her sincerity and recognize their total self-belief. “The eloquent man is he who is no beautiful speaker but who is desperately drunk with a certain belief,” noted Ralph Waldo Emerson. That self-belief, abnormal in most mortals, essential in leaders, can be both virtue and sickness: the asset of confidence can so easily degenerate into psychopathic narcissism.

“All great speakers were bad speakers at first,” argued Emerson. This is not always true: Danton was a born speaker—you can hear his passionate energy. Compare Hitler and Churchill. Both worked exceedingly hard on their speeches. Photographs of Hitler by his court photographer show him posing like a camp actor as he worked on his stage show. His henchman Goebbels recalled that he rewrote each speech about five times, dictating changes to three secretaries simultaneously. Churchill, who started with a slight stammer and a lisp, proves Emerson’s point. He wrote his speeches by hand, over and over again, correcting and polishing. Hitler’s performances were theatrical spectaculars of physical athleticism, sometimes lasting hours, delivered to crowds first in sweaty beer halls then in illuminated stadiums.

Yet on paper, his phrases seem mediocre. Churchill’s were the opposite, delivered stolidly in House of Commons or BBC studio, but the phrases are golden and timeless. Both worked well on radio: Would either have worked on television? Certainly not Churchill. Yet the melodrama of the movie Triumph of the Will shows that Hitler might have shone if CNN had existed to broadcast his long rallies.

In some ways, the speaker is extraordinarily exposed but the payoff is the ability to communicate directly to the audience. The speeches of the French Revolution often ended with the arrest and beheading of the speaker—a spontaneity that Robespierre and Danton both encouraged, both fell victim to. It was the same in the assembly of democratic Athens. Alexander the Great could have been cut down by his mutinous soldiers when he addressed them so rudely. The speaker is taking a risk, and that very gamble can win the love of the audience: Napoleon’s speech to his Old Guard appeals to the intimacy of general and soldier. When he returned to seize power for the Hundred Days, he only had to speak to them and they defected to him.

In 1989, the Romanian dictator Nikolai Ceauşescu lost control of his country in a speech that culminated in booing then revolution. He fled by helicopter and was then arrested and executed. In 21st-century Venezuela, the brutal, bungling dictator Nicolás Maduro regularly revealed his coarseness with comical mispronunciations: during a speech on education, he meant to quote Jesus multiplying the “loaves and the fishes,” but instead said, “to multiply ourselves like Christ multiplied the penises—sorry the fish and the bread,” to national guffaws. The Spanish words for fish and penis are similar—but not identical.

The length of a speech is often proportional to its vainglory. “Brevity is the great charm of eloquence,” decreed Cicero, who believed “the best orator is to the point and impassioned.” While Lincoln’s masterpiece at Gettysburg is just 278 words long, Fidel Castro, Communist dictator of Cuba, once spoke for seven hours: the image he was seeking was machismo personified; virile, almost priapic, endurance coupled with dictatorial omnipotence. The wartime speeches of Hitler and Italian dictator Mussolini were also preposterously long. “Speeches measured by the hour,” said Jefferson, “die with the hour.” Pitt the Younger’s speech lasted a few seconds but is sublime. The power to bore an audience is a classic manifestation of tyranny. The freer an audience the less it will tolerate.

Yet fairground hucksterism not only works—it is often mesmerizing. As Hitler, Eva Perón and others show, audiences revel in the brazenness of charisma, bombast and melodrama: bold theatricality and the excitement of crowd behavior can combine to enchant and intoxicate, audiences embracing a sort of frenzied madness.

There is a difference between demagoguery and oratory: “Eloquence cannot exist under a despotic form of government,” wrote Tacitus in his essay The Corruption of Eloquence. “It can only exist in lands where free institutions flourish. There is nothing in the world like a persuasive speech to fuddle the mental apparatus and upset the convictions and debauch the emotions of an audience not practiced in the tricks and delusions of oratory.” But the difference between vulgarity and eloquence is in the eye of the beholder.

Worthy virtue can bore its listeners to death: “In doing good, we are generally cold, and languid, and sluggish; and of all things afraid of being too much in the right,” comments Edmund Burke. “But the works of malice and injustice are quite in another style. They are finished with a bold, masterly hand; touched as they are with the spirit of those vehement passions that call forth all our energies, whenever we oppress and persecute.” The Devil often has the best lines. Robespierre’s call for Terror is powerful, elegant and bloodthirsty. But not always. Himmler is no orator.

Speeches are tools of power as essential as artillery or gold: “instruments that a president uses to govern,” in the words of JFK’s speechwriter Ted Sorenson. Even without the poetry of a Martin Luther King Jr., there are methods to make them work. “If you have an important point to make,” said Churchill, “don’t try to be subtle and clever, use a piledriver. Make that point one time, hit it again. A third time. A tremendous whack!”

Each speech tells a story in which hindsight can be heartbreaking. Egyptian president Sadat and Israeli prime minister Rabin both had made their careers as warlords—and when they made peace, their speeches were powerful, not just because they were superbly written (Rabin’s especially touching since he was in person shy, rough and reticent). They are even more poignant now that we know that both of them paid for their courage with their lives. It is impossible to read Martin Luther King Jr.’s “I’ve seen the Promised Land” without feeling that he understood that he was doomed.

Then we have the ritual of the last goodbye. The dying Evita’s adieu from the Casa Rosada is every bit as emotional as the song from the musical she inspired. Napoleon’s tearful departure verges on cheap melodrama—very different from the sad elegiac haughtiness of Charles I before his execution. It is hard to grieve for the merciless secret police killer Yezhov who appeals to his master Stalin before he is shot.

The best speakers have the ability to make ideas and aspirations come alive—“thoughts on fire,” as William Jenning Bryan, the American populist, put it—so that their audiences feel they are part of something greater than themselves, part of a dream that may come true. JFK’s inaugural speech and Martin Luther King Jr.’s “I have a dream” both achieve this.

Wartime speeches have special functions: they depend on the management of expectations. Elizabeth I made a virtue of the perceived weakness of femininity. Churchill “mobilized the English language and sent it into battle” (in the words of CBS reporter Edward Murrow and reused by JFK) by offering only blood and tears. The Jewish commander Eleazar at Masada persuaded nine hundred men, women and children that they should commit suicide en masse rather than face execution, slavery and rape at the hands of the Roman victors.

Speeches that begin wars offer easy prizes in return for little blood spilled—and that blood hopefully foreign. Pope Urban II invented Christian holy war as the equivalent of Islamic jihad and inspired the first crusaders to take Jerusalem, offering a mix of faith, penance and plunder. Hitler’s speech opening the Second World War with his invasion of Poland is full of militaristic bravado. His audience believed victory was assured since he had outwitted all the great world powers and annexed two countries without a shot fired. Similarly, when he declared war on America in December 1941, he believed he was losing nothing and intimidating America to keep out of Europe. The consequences were the opposite of those intended.

Elizabeth, Hitler, Churchill, Lincoln wrote their own speeches, but JFK worked on his with Sorenson; Reagan’s were brilliantly written by Peggy Noonan. The best speech writers are literary ventriloquists. They are molded to the speaker, but they can also invent a new persona. Noonan’s cowboy’s lament for Reagan’s retirement evokes the myth of an old cowboy of the American West:

There’s still a lot of brush to clear out at the ranch, fences that need repair and horses to ride. But I want you to know that if the fires ever dim, I’ll leave my phone and address behind just in case you need a foot soldier. Just let me know and I’ll be there, as long as words don’t leave me and as long as this sweet country strives to be special during its shining moment on Earth.

But it must be plausible to maintain authenticity. Slickness can be suspicious; loquacity so quickly becomes verbosity. Trotsky was the wizard of oratory during the Russian Revolution, but ultimately the rough Bolsheviks distrusted his showmanship, preferring a speaker who made a virtue out of his own lack of magic which he presented as plain-speaking: Stalin. Gladstone’s performances to huge audiences were astonishing for their sanctimonious energy but they were also displays of grandiloquent vanity pricked by his witty rival Disraeli, who called Gladstone “a sophisticated rhetorician, inebriated with the exuberance of his own verbosity.”

The nature of speeches has changed over history thanks to technology. Some of the speeches from the ancient world were recorded by historians who wholly or partly invented speeches they had not heard—but it is likely that Josephus, Tacitus and others quoted here did talk to those who were present. Some of these speeches were the regular table talk of a monarch given to tiny groups of courtiers, such as Genghis Khan’s reflections on conquest and Muawiyah’s on the art of ruling. Cleopatra’s line about her fate was probably repeated by Octavian and recorded by the well-connected historian Livy—I count it as a speech because she was aware they were perhaps her last words on history’s stage.

Nero’s entire life as emperor was a self-conscious theatrical performance—as if he was living on a Roman reality TV show. If he had been alive today, he would certainly have starred in one. Of all the tyrants of the ancient world, he is strangely the most modern. He would have fitted well into the brutal buffoonery of 21st-century politics.

For most of human history, speeches could only be heard by a small number of people, thousands, not more. Those given in the Roman Senate, the Athenian Ecclesia or the English Parliament were initially heard only by those present. It was the same with the battlefield speeches of Alexander the Great before Issus or Henry V before Agincourt. The problem was solved on battlefields by the officers repeating the speeches to their regiments. In the age of printing, the public could read an official version—Elizabeth I’s Tilbury speech was published. Before TV or radio, political speeches were a form of entertainment, almost as much as theatre or musical recital. Thousands turned up to hear Gladstone’s Midlothian Campaign.

The invention of the microphone in 1877 meant that by the early years of the 20th century, speakers could address much larger crowds, leading to stadium spectaculars: “I know that men are won over less by the written than by the spoken word, that every great movement on this Earth owes its growth to great orators and not to great writers,” Hitler wrote in Mein Kampf. But live harangues to large crowds lacked the intimacy that the new technologies of TV delivered in the 1950s.

Television favored some, undermined others. Kennedy looked glamorous, Nixon furtive. Speakers could reach an even larger audience yet attention spans grew shorter. Some speeches were reduced to just the phrases—“the soundbite.” Tape recordings and video also meant that speeches could be given in private then copied and broadcast. The Iranian Revolution was won not on the streets or the minbars but in cassettes smuggled into the country bearing the speeches of Khomeini; Osama bin Laden spread his jihadism through smuggled videotapes.

The Internet and the podcast restored interest in listening to words, yet one might have expected twenty-four-hour news, multi-channel radio and TV, and the epidemic of smartphone distraction to shorten the patience of audiences. The laconic Lincoln would have found no problem with this, even if his lanky simian looks and clumsy, jerky movements would not have worked on screen. Yet the merging of news and entertainment has worked for some. The elegant Obama gave speeches—beautiful, almost Classical phrases, exquisite delivery (touches of Dr. King), inspirational themes (echoes of Lincoln)—that carried him to the presidency. Yet his polar opposite, the bombastic Trump, is an unconventional but very successful communicator and orator, improvising long meandering speeches that delighted rallies of his supporters. They were often broadcast in full, and proved compelling even to his critics. One does not recall the phrases but the impression is authentic and unforgettable.

Trump’s speechmaking highlights something bigger: today, oratory is flourishing in a way that is more visceral and popular than it ever was, even in Cicero’s Rome or Pericles’s Athens. Young speakers like Greta Thunberg and Malala can become instantly world-famous in one televised speech fighting for climate change reform or education. A brilliant novelist like Chimamanda Ngozi Adichie can talk about feminism as a podcast and reach millions. Speeches—or often visionbites or extracts of speeches—are viewed many millions of times on the Internet. The speech has never been more powerful because television and Internet have never been more dominant, while the “old”-style media—newspapers, mainly, and trustworthy news TV—has withered dangerously. So far it is autocrats and populists who have exploited this best by appealing over the heads of traditional media directly to “the people.” But if they can do so, others can, too.

______________________________________________

Adapted from Voices of History: Speeches That Changed the World by Simon Sebag Montefiore. Copyright © 2021 by Simon Sebag Montefiore. Excerpted by permission of Vintage, a division of Penguin Random House LLC. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.

Simon Sebag Montefiore

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Characteristics of a Good Speech

Effective Persuasive Speech Writing & Delivering in High School

Whether you are preparing for a wedding toast, for a live presentation in front of colleagues or you need to write a speech for an award or honor that you are expecting to receive, it's critical to learn the characteristics of an effective speech and how to write one yourself. The best way to do that is to pick a theme, stick with it and use anecdotes to prove your point.

What Makes a Good Speech?

Those who have heard a good speech remember it. However, it is very unlikely that they realize why they remember the speech. Experts explain that speechmaking is not a particularly effective form of communication. Because the structure of the speech is generally conversational, less of the speech is memorable because it doesn't necessarily contain new information.

Those who give a good speech make it look easy and effortless. A stiff speech that feels rehearsed or sounds like it was written by someone else is rarely effective or memorable in anything but a negative way.

What makes a speech good is a difficult question to answer. In some cases, it's humor. In others, it's a powerful call to action, and in other cases, it is simply the speaker's comfort, presence and energy that the audience finds infectious. However, whatever the case, good speeches have the same things in common. They contain a story that connects with their audience, and they have a strong beginning, a strong ending and a middle that doesn't drag on and on.

How Is a Good Speech Structured?

A strong speech contains a beginning, a middle and an end. Those are the three pieces of story structure, and they help make up the structure of a good speech as well. Experts warn that keeping the middle short is actually the key to a strong speech.

Begin with an attention-grabbing, compelling opening and use it as a story that will help to lay out the points you are hoping to make. The middle can reiterate your point briefly but without exhausting or belaboring the issue. The conclusion should be short and to the point.

What Are the Top Qualities of a Good Speech?

• A single theme. Research has proven that it is very difficult to remember a lot of detail when listening to a speech, so be sure to start with one main idea. What is the point of your speech? What do you want the audience to come away knowing, understanding or feeling?  Start from there and then work backward.
• Use anecdotes. Rather than a laundry list of reasons why your point is true or significant, try to find a story or an anecdote that supports the theme you are trying to express. Stories are naturally engaging, and people tend to remember them better than exposition or lectures about the same topic.
• Conversational tone. Write your speech in the same voice in which you speak. In other words, don't get academic. Speeches read aloud sound far different than an essay or another written piece. This is something to which anyone who has had to listen to a long speech can attest. Write in short sentences the same way that you speak. Don't write a speech that will sound "read." Keep the vocabulary and sentence structure as close to your own natural conversation as possible. 

Additional Qualities of a Good Speech

• Specific anecdotes or examples. Make sure that your examples and anecdotes are specific. If you're trying to prove a point or move an audience with emotion, be sure that any examples you provide that support your thesis or main point are specific and concrete. Vague descriptors or generalizations on the theme will only serve to make your speech feel gauzy and will take it out of reality. Specific anecdotes are central to good speaking.
• Humor. Use humor when and where appropriate. Of course, not every situation and speech is going to call for humor, but if you can present the information you are hoping to convey in the context of a humorous story or anecdote, you will have gone a long way toward creating a relatable and compelling speech that listeners remember long after you've given it.
• Eye Contact. Keep maintaining eye contact with various audience members. Don't look down at your notes or at the podium while you're speaking. 

How Should a Good Speech Be Structured?

• A strong beginning. Make sure your speech has a great beginning. To start your speech with a statement or an opening that really grabs your audience is half the battle. Once you've figured out how to craft an excellent opening to your speech that hooks the audience's attention, you'll have nailed one of the most important characteristics of a great speech.
• A strong ending. Make sure that your ending not only sums up your speech but does so in a way that refers back to the opening of the speech and delivers the information to the audience in a way that prompts a call to action or an emotional response to where you've taken them since the speech started.
• Keep the middle short. Don't go on and on. Once you've written a draft of your script, go back and edit. If there's anything you can cut, do it. A shorter speech is a better speech in almost every single case. If you can make yours shorter and still preserve the meaning and the message, do it. The more finely edited your speech, the more memorable its strengths will be. A strong beginning with a strong ending and a short middle is the best speech structure. 

Show Confidence When Speaking

There are a number of things that make all speakers good, and the first is confidence. Have confidence when you speak and not only confidence in your words but in your presence. Your body language is as important a part of your speech as your words. This is a key characteristic of an effective speech.

Not only do people listen better to people with confidence, but it has also been shown that people who speak with confidence are perceived as more authoritative, more competent, more trustworthy and more knowledgeable than a speaker who appears nervous or unsure.

Confidence is also the appearance of enjoying what you're doing. If the audience feels that the speaker is in charge of what he is saying and is comfortable and happy to be there, then the audience is more relaxed and more likely to stay focused on what they're hearing. A good way to seem happy to be there is to express excitement about the topic you're discussing. If you are excited about it, it won't be difficult to express it, and your excitement will be infectious to your audience.

Always Be Yourself

Be sure that you are being yourself. That can be difficult to do when you're convinced that people are judging you or that you need to take on another identity to be comfortable delivering your speech and be accepted, but the fact is that the best thing you can do when giving a speech is to be yourself, speak like yourself and deliver the words you have prepared with honesty and authenticity. This is one of the most important characteristics of an effective speech.

What Does "Key Attributes" Mean?

When people use the term "key attributes" in terms of a speech, they are referring to the aspects of the speech that made it memorable and that the speaker imparted to the crowd. If you are giving a speech at a funeral, the key attributes are going to be the memorable character traits of the deceased as well as an anecdote that proves the traits.

If you are trying to express that the deceased was empathetic and generous, these would be key attributes of your speech. Likewise, if your goal is to express the way that the groom has changed as a person since meeting the bride, the groom's character would be described as a key attribute of your speech.

In terms of a speaker, the key attributes of a good speaker are simply the qualities that they all share that are most important to make an effective speech. The key attributes of a good speaker are numerous, but they can be broken down into several categories regardless of the topic of the speech.

What Are the Key Attributes of a Good Speaker?

• No matter what your topic, your speech must be organized. It must begin, the beginning must lead to a middle and the middle must lead to an end. If you are not organized, your speech will appear haphazard and even lazy when, in fact, you are most likely just disorganized. Organizing your ideas can help you to gain clarity on the things you're discussing before you write, so you can be sure that your speech flows smoothly and isn't confusing to your audience.
• Being an engaging speaker means connecting with your audience. This is partially about body language, but it is also about the words you choose to communicate your point and the way that they connect with the audience. You can be engaging by speaking about something about which your audience will care. Put your topic in terms of a story or an anecdote that will be relatable to your audience and then speak to them with eye contact and authentic language.
• Flexibility is one of the key characteristics of an effective speaker. Things don't always go as planned, and even the best-prepared speeches can be upstaged or upset by unexpected conditions. By letting the audience know that you are prepared to handle a setback, you will be able to gain both their empathy and their trust. 

Why Do People Give Speeches?

Personal speeches like wedding toasts, funeral eulogies and award-acceptance speeches tend to center around emotions. These speeches are considered an act of respect, and by giving one, the speaker is acknowledging that this event deserves to be commemorated even if she is uncomfortable being a public speaker to begin with.

More general speeches like graduation keynote addresses, welcome speeches at a conference or presentations to colleagues are less focused on emotion and more focused on communicating information and setting an agenda. Guests at a conference may receive a speech that highlights the reasons for their gathering and what they hope to accomplish over the course of the conference. Graduation addresses are about celebrating the class's achievements and also about what their education means and how they should think about the future.

Political speeches, such as those given by politicians or activists, are generally intended to arouse passion in citizens by taking an issue that is seemingly impersonal, such as clean water access or a dilapidated playground, and making it a personal issue that will incite action on the part of the listening audience.

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• Inc.: The 8 Key Attributes You Need to Give a Stunning Speech
• Scholastic: Speechwriting
• NBC: 9 Ways That Anyone Can Be a Better Public Speaker

Ashley Friedman is a freelance writer with experience writing about education for a variety of organizations and educational institutions as well as online media sites. She has written for Pearson Education, The University of Miami, The New York City Teaching Fellows, New Visions for Public Schools, and a number of independent secondary schools. She lives in Los Angeles.

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by David JP Phillips • November 16, 2021

Public speaking is one of the most nerve-wracking experiences that many of us face in our daily lives (although it’s dropped off the list of Americans’ biggest fears in recent years, replaced by more immediate threats like … sharks ?).

Part of our fear is about what we’re going to say, but the other part is about how we’re going to say it, according to communications expert David JP Phillips (TEDxZagreb Talk: The 110 techniques of communication and public speaking ). Phillips has spent years analyzing 5,000 public speakers to identify what moves work — and which ones don’t — when talking to an audience.

When we think of body language, many of us immediately think about hand and arm gestures. But body language is so much more than that — and it’s also something that we should all get comfortable with. By making small, easy tweaks to how we stand, move or even smile, we can help hold an audience’s attention. While Phillips has an entire 110-step system to public speaking, there’s no way or need to master them before your next presentation. Here, he shares 7 body-language tips that anyone can use.

Lean towards your audience

“Taking a step back indicates that you are threatened and makes your audience feel less relaxed,” says Phillips, who is based in Sweden. “Whenever we are threatened, we tend to close our body language, tense our muscles, and take a step back.” Crossing your arms is another move to avoid — it’s something else that people do when they’re nervous or scared and it puts those watching us on the defensive. So keep your arms open, and lean towards your audience. Make sure your head is inclined too; tilting your head backwards signals to your listeners that you feel superior to them.

Match your gestures to your words

Phillips’ rule of thumb when it comes to hand gestures: Make them functional (they should always have a purpose) and make sure they match your message. “The core of all communication is to make your message as clear as possible,” Phillips notes. If you’re talking about sales figures going up, that’s a good time to use a gentle, rising motion. If you’re setting two rhetorical options out for your audience to consider, place your hands on either side as if you’re weighing items in your palms. Humans are visual creatures, and movement will arouse an audience’s attention. But do not abuse this tendency. “If a person is using non-functional gestures, they can become annoying very quickly,” explains Phillips. “Functional gestures, however, are rarely used too much.”

Give your hands a rest

Most of us struggle mightily with what to do with our hands while talking. Put them in our pockets? (No, says Phillips: Too closed off.) Clasp them behind our back? (Nope: Domineering and overly formal.) Phillips has a whole lexicon of poses not to do with one’s hands, such as the “the prayer” (hands clasped in front) and “the beggar” (hands in front, palms up). And then there’s “the peacock”: hands on hips with elbows flapping loosely at your sides. “You often see this one being used by people who are nervous and who desire to quickly become ‘bigger’ in front of their opponent,” he explains. Phillips’s recommendation: “Leave your hands by your sides when you’re not using them.”

Tilt your head

Some of the ways that humans communicate nonverbally are pretty hardwired in us, says Phillips. One of these nonverbal signals is something you probably do all the time without realizing: When you’re trying to show empathy, you tilt your head to one side. “Good listeners are head tilters,” Phillips says. The same empathy signals work — even when you’re the one doing the talking.

Smile like you mean it

One of the most important things that a public speaker can do is deliver a Duchenne smile — the kind of genuine grin that fills your face and reaches your eyes. People respond more warmly to a Duchenne smile. “It will help make the audience more at ease and relaxed. And if they are at ease and relaxed, you’ll become more that way too and you’ve created a positive spiral, making you deliver your talk better. Also, adds Phillips, “as our emotions work from the inside out and the outside in, it means that you can affect your own emotional state in a positive way by smiling on stage.” No need to fake it — just bring to mind a person, place or animal that you know automatically brings a Duchenne smile to your face.

When you slip up, don’t panic

We’ve all had that moment: We practiced our speech until we could recite it in our sleep, but suddenly we can’t remember what comes next. The best way to recover, according to Phillips, is to act like you’re not panicking. “Avoid reacting on your fear,” he says. “Your body will want to tense up, reverse, hide in a corner, but all that just makes you feel less confident.” Instead, he suggests, “lean forward, open up your posture, breathe deep and slow, talk slowly, pause, and smile a Duchenne smile. All of those in combination will make you feel more comfortable.”

Practice — even when you’re not in front of a crowd

One of Phillips’ favorite mottos when it comes to body language is: “It’s a skill, not a talent.” He believes that anyone can become a great public speaker, even the most awkward and nervous of us. He says that a good first step is to simply become more tuned in to your everyday body language. Learn what gestures you tend to use to get your point across. Once you’ve gotten familiar with your existing body language vocabulary, you can start changing it and expanding it. “My most practical tip is to pick one to three skills and practice them every day until they become part of your natural way of communicating.”

This post was originally published on TED Ideas . It’s part of the “How to Be a Better Human” series, each of which contains a piece of helpful advice from someone in the TED community; browse through all the posts here .

© 2024 TED Conferences, LLC. All rights reserved. Please note that the TED Talks Usage policy does not apply to this content and is not subject to our creative commons license.

How to Write a Good Speech with the Help of Visual Aids

Updated on: 10 January 2023

Want to make a lasting impression on your audience with an effective speech?

In this guide we will discuss how to write a good speech by explaining the steps. You can find an editable speech writing template and planning template which can be used to create and plan effective speeches.  

Identify the Purpose

Before you start writing a speech, you need to be sure of its purpose. Is it to educate your audience? Inspire or entertain them?

The purpose of your speech will help you define its tone, words, structure etc.

Understand Your Audience

Another aspect that will shape how you should structure and write your speech is the target audience.

Your speech needs to be tailored according to their preferences, knowledge, and concerns. The key to retaining their attention is to talk in their language about what interests them.

An audience profile can help you quickly characterize your audience. The plus point of a profile like this is that it is reusable; if you are writing a speech to the same or a similar audience, you can use the information in the profile to develop your speech.

Select and Research Your Topic

An effective speech is backed by good research. Once you select the topic, you need to find enough credible information to back your argument or point. Refer only to reliable resources such as scholarly article, academic resources etc.

The more you know about the topic you are discussing, the more you will be able to stay focused during your speech. However, it’s important to leave out the unnecessary information and narrow down the topic by sticking to a few points that will help you drive your message home.

Create the Speech Outline

Before you actually start writing the speech, create the outline. It will help you organize your information in a logical manner and improve the flow of your speech.

The outline should include what you will be speaking about during the different parts of your speech; these include the introduction, the main body with 2-3 main points with supporting evidence, and a conclusion.  

You can easily use the template below to outline the structure of your speech.

Write out the Speech

Now that you have a rough idea about the things you need to discuss, start fleshing out the outline and develop your speech.

Remember that you need to keep your target audience, and purpose of the speech on your mind. Be consistent with your tone and style throughout the speech.   

To make your speech more effective, include evidence to prove the points you are making. Refer to quotations from experts, statistics, current events and even examples of personal experience.

Make sure to perfect your conclusion . It should be able to highlight the message of your speech and make a memorable impact on your audience. It could be an anecdote or a call-to-action. Keep it short and powerful.

Following is a speech planning template that you can use to plan your speech and the process.

Review and Polish Your Speech

Go through what you have written and spot the areas that don’t add up or erroneous. Correct and finetune your speech.

You can rely on a colleague to go through the speech for you; sometimes a fresh pair of  eyes can help you more.

How to Write a Good Speech? Any Tips?

There are many kinds of speeches; the kind you give at your school, in front of a director board, at a debate, or a wedding, and whatever the occasion is you can use these steps to create a winning speech.

Share your experience in writing and making speeches in the comment section below. Any useful tips you have, let our audience know.

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How to Write an Informative Speech in 12 Easy Steps

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Public speaking isn’t everyone’s forte. Many people panic when asked to give a speech, whether it’s about a person or on a specific subject.

However, this mustn’t be your story or experience. With proper guidance, you can beat the anxiety and become a master communicator. In this short article, we’ll guide you on how to write a winning informative speech for your targeted audience. Let’s delve into the main issue – the critical steps involved in crafting one!

From novice to orator: 12 simple steps to write an effective informative speech

Choose an interesting topic

Your topic can break or make your speech. Take your time and choose a subject that interests you and your audience. This way, you’ll get everyone involved from start to end. Your topic should be relevant and captivating. For example, talking about the advantages of farming in a local farmer meeting can’t be as impactful as discussing the latest farming techniques.

If you have trouble choosing an updated and relevant subject, you can seek assistance from friends, family, or professionals. Quick speech writing services like FastEssay also have teams of qualified experts in different fields to help you generate ideas. You can place an order with them and get feedback quickly.

Do your research

It’s boring listening to a clueless speaker. Always remember that no audience is stupid. There are always individuals who are more connected, learned, curious, or informed than you are. Respect them by carrying out thorough research before writing and delivering your speech. 

Strive to be ahead of the curve by reading the latest publications on your subject. It wouldn’t hurt to explore fringe or emerging issues in your topic as well.

Create a clear and concise thesis statement

A thesis statement is like a roadmap that guides your speech. It shows the audience your stand on the topic and what to expect, plus it guides your footsteps as you deliver the speech.

Don’t gamble with it because your audience will hold you accountable. Instead, give yourself enough time to write a thesis that resonates with you. Remember, your job is to inform your audience and persuade them to join you.

Adopt a clear outline

A good speech must have an introduction, body, and conclusion. There’s no shortcut to this. 

Know what you’ll include in each section and follow them in chronological order. If you write an informative speech outline that starts with a conclusion and ends with body points, it will be awkward. Stick to the basic structure whether delivering a formal or informal speech.

Start with an attention-grabbing intro

Your introduction can make you win or lose the audience. Some speakers use alarmist statements while others opt for utopian imaginations. Still, others prefer deafening silence, the kind that sends the entire crowd into eerie suspense. Whichever the technique, use it to grab your audience’s attention if you’re to deliver an engaging speech.

Support your points with evidence

We’re talking about an informative speech here, not public speaking at political rallies. While a politician can get away with anything through manipulation or cunning, you can’t do so when delivering informative speeches. You must provide logical points and support them with evidence. Your arguments must also flow and connect seamlessly.

Incorporate stories and anecdotes

It doesn’t matter how informative your speech is if it’s boring. We’ve seen people sleep during some of the most important speeches. This isn’t a unique problem.

However, good orators know when to introduce a short story, proper anecdote, or visual effect to awaken the audience. Give them something to laugh at, be excited about, or even frown upon. The objective is to keep them alert and engaged.

Use simple language

Your objective is to be understood, not revered. While using jargon can earn you respect in some instances, it’s often likely to backfire. In fact, many people consider the use of complex language a showoff. Don’t allow your audience to judge you in the pursuit of self-gratification. Make your speech memorable, but not by using big words.

Use emotional devices

Studies have shown that people respond better to emotions than anything else. So when you write an informative speech, incorporate vivid imagery and powerful metaphors that can deeply connect with the audience. A good example is to share a personal story that evokes people’s empathy. They’ll likely relate to it and get inspired.

Practice delivering your speech

Public speaking has numerous risks, especially when you’re doing it for the first time. For instance, you may expect a lively audience but end up with a dead one. You may plan for an hour’s speech and finish in 10 minutes, or tell a “funny” story that no one laughs at. That’s why it’s important to rehearse your speech before delivery. This helps improve your delivery and timing and creates various scenarios for countering negative responses.

Create a memorable conclusion

How you finish your speech is just as important as how you start it. The conclusion is an opportunity to reinforce your main points. You should treat it like the only thing your audience will remember; a punchline in a comedy show. To write a conclusion for an informative speech, include only your main points. If possible, reframe them in a new, exciting way.

Seek feedback

Real growth comes from small continuous improvements – the principle of Kaizen. You should seek feedback from reliable friends, relatives, and professionals to refine your speech and make it more effective.

The importance of writing an informative speech

Why write a good informative speech? There are many motivations for this:

To educate and inform the masses

To inspire and motivate

To elevate your status and authority on a subject

To help build credibility and trust

To stimulate critical thinking

To help raise awareness about important issues

To enhance communication skills, especially public speaking

It’s all about a solid thesis statement and a punchline

Writing a great informative speech can be both involving and demanding. However, with the right guidance, even novices can be successful.

The 12 steps and examples included in the article can be a good starting point. While the format is flexible, you should include a solid thesis statement and a powerful punchline for maximum impact.

Disclaimer: this article includes a paid product promotion.

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What Are The 3 Elements Of A Good Speech

As a speech writing expert, I’ve seen it all – the good, the bad, and the downright cringeworthy. But what separates an unforgettable speech from one that’s quickly forgotten?

It’s not just about eloquence or charisma; in fact, there are three vital elements that can make or break your words on stage. So if you’ve ever found yourself secretly yearning to be the one who captivates a room full of people, hanging onto every word you say, then you’re in luck!

This article is here to help you uncover those key components and elevate your speeches to new heights. We’ll dive into each of these three elements that form the backbone of any successful speech: content, delivery, and connection.

You might think that some of these are a given – but trust me when I say that even seasoned speakers can overlook their importance . By understanding and mastering these aspects, not only will you leave your audience with lasting impressions but also quench their subconscious thirst for knowledge and connection.

So buckle up and get ready to transform your public speaking skills – it’s time to unravel the secrets behind crafting an exceptional speech!

Crafting Engaging Content

Now, I know some of you might be thinking, ‘I’m not a natural storyteller or content creator, how can I craft an engaging speech?’ Well, let me assure you that even the greatest speakers started somewhere!

The first essential element of a good speech is crafting engaging content. Content personalization plays a crucial role here – it’s all about connecting with your audience on an emotional level and making them feel heard. With a well-thought-out speech structure in place, you’re able to guide your listeners through your narrative smoothly and coherently.

Remember: the power lies in the details! Provide relatable examples and anecdotes that resonate with your audience’s subconscious desire for understanding.

As we dive deeper into creating captivating speeches, our next focus will be on mastering your delivery.

Mastering Your Delivery

Now that we’ve discussed the three key elements of a good speech , let’s delve into mastering your delivery.

It’s essential to captivate your audience by using vocal variety and powerful pauses to emphasize your message. Vocal variety is more than just altering the volume or tone of your voice; it’s about finding the right balance between speed, pitch, and resonance that allows you to convey emotions and create an engaging atmosphere for your listeners.

Powerful pauses provide opportunities for reflection, enabling the audience to digest and process the information you’ve shared thus far. Remember, a well-crafted speech is only as effective as its delivery , so practice these techniques diligently to ensure you leave a lasting impact on your audience.

As we move forward, let’s explore how establishing a connection with our listeners can elevate our speeches even further.

Establishing A Connection With The Audience

Establishing a connection with the audience is one of the most crucial aspects in delivering an impactful speech. To create this bond, it’s essential to develop audience rapport and encourage active listening.

One effective way to achieve this is by addressing the audience with pronouns and contractions, making your speech more conversational and relatable. This approach fosters a subconscious desire for understanding within your listeners, drawing them in and creating a sense of connection that will hold their attention throughout your speech.

As we progress towards incorporating storytelling techniques, remember that the key to unlocking your audience’s engagement lies in forging a genuine connection with them first.

Incorporating Storytelling Techniques

Now that you’ve forged that crucial connection with your audience, let’s take a step further in captivating their minds and hearts.

Picture this: a room filled with people who are not only attentive but also emotionally invested in your words. How do we achieve that?

By incorporating storytelling techniques! A story is the fabric of human experience, weaving together our memories, emotions, and aspirations. With a powerful storytelling structure and compelling character development, you can transform your speech into an unforgettable journey for your listeners.

As we delve deeper into these techniques, remember to keep an open mind about how they can be integrated into your speech seamlessly. In the next section, we will explore how implementing effective visual aids can complement these storytelling elements even further.

Implementing Effective Visual Aids

Now that we’ve discussed the three essential elements of a good speech, let’s move on to implementing effective visual aids. Visual aids can greatly enhance your presentation , but they can also be detrimental if not used properly.

To ensure your visual aids are impactful and add value to your speech, follow these four guidelines:

Choose the right aid : Carefully consider your topic and audience when selecting visual aids. The aid selection process should be guided by whether it effectively conveys the message you want to share and is appropriate for the setting.

Keep it simple : Avoid cluttered or complex visuals that may confuse or distract your audience. Clear, simple visuals are more likely to be understood and remembered.

Rehearse with your aids : Practice using your visual aids before giving your speech to ensure smooth integration with your content and avoid technical difficulties.

Beware of visual aid pitfalls : Common mistakes include relying too heavily on visuals, using low-quality images or outdated information, and letting the visual aid take center stage instead of complementing your message.

By following these guidelines, you’ll be well-equipped to create engaging presentations that captivate audiences and convey information in a clear, memorable manner. Remember, a successful speech is one where both you and the audience leave with a deeper understanding of the subject matter – so give them something worth remembering!

In conclusion, remember the wise words of Aristotle: ‘The fool tells me his reasons; the wise man persuades me with my own.’

By crafting engaging content, mastering your delivery, and connecting with your audience, you’re not just giving a speech – you’re starting a conversation that leaves a lasting impact.

So next time you step on stage , picture yourself as an artist painting a vivid picture for your audience.

Use personal anecdotes, data points, and stories to create an unforgettable masterpiece that will captivate and inspire.

About Skillabilly Editorial Staff

The Editorial Staff at Skillabilly is a team of Personal and professional experts in the education and career services industry led by Shalev Morag. We have been creating Skill guides and tutorials since 2022, and Skillabilly has become an impactful free skills and abilities resource site in the industry.

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Speech Writing: Guidelines and Samples on How To Write a Perfect Speech

Speech Writing can be very nerve wrenching, it must be said. Nevertheless, if you could successfully get past the hurdle of speech writing, you can be sure to have a bolstered confidence level that can help the speaker as the case may be, to read out the contents.

A speech is one of the very many means of oral communication. You must remind yourself consistently as you write speeches that they are destined to be read to an audience who must make sense of what has been written. This, therefore, makes it pertinent for any good speechwriter to possess certain skills.

Skills of Speech Writing

Careful attention to details

Every speech is unique. There are certain events that are peculiar and thus necessitate a kind of speech. The valedictorian speech is miles apart from that of a swearing-in oath of office speech.

The former would communicate appreciation and stir up memories. The latter would command a serious tone, whilst there may be sprinkles of appreciation in it, the major aim of such speech writing would be to show unending resolve and commitment to responsibility.

Proper Planning

Not all speeches should be rushed over. If you must convey holistically every necessary detail, time really must be put in to gather relevant information. At times, a hurriedly prepared speech can contain too many avoidable grammatical errors which can end up ruining the confidence of the one who would read out the contents of the speech.

Consistent Learning and Writing

There are masters at speech writing but they never got to such a high level of competence if they did not give themselves to constant practice. There is no skill at all that is not bettered by a regimen of consistent work and discipline.

Speech writing is certainly no exception. You can not morph into a speechwriter who everyone lauds without seeking ways of improving your craft.

Practice Your Written Speech

The end game of every speech writing is that it must be read out. It only makes sense to read out the contents aloud to look out for paragraph flow, proper alignment of tenses, or even to shake off every kind of fear you could experience on the D-day of the speech presentation.

Stick With The Required Number of Words

Inasmuch as you would love to bring bare every necessary information, consideration must be made for what the expected number of words is. You need to understand that every human has a different attention span and exceeding the word length can wind up being counterproductive.

Read Also: How to Write An Application Letter for a Teaching Job

Speech Writing: Guidelines On How to Write a Perfect Speech

Now every skilled speechwriter knows that there are certain elements that would most certainly produce that perfect speech. These elements are like guides that would inform his/her writing so that the speeches come out in grand style. The orderly arrangement of these guidelines is what is known as a speech outline.

This speech outline helps to eliminate haziness which is characteristic of poorly written speeches whilst creating powerful imagery that can enthuse the listeners. A perfect speech outline would try to define the purpose of the speech and ensure a structure is created that conveys entirely the reason why the speech was written in the first place.

An Introduction

These are the opening sentences of the speech. This part of the speech is crucial to the listeners joining you on the ride you intend to take them through your words. It is very important you get their attention from the beginning.

You could start by presenting a statement that is inarguably true or possibly contentious as the occasion allows just so there is inquisition drawn to what will be further spoken. The beginning sentences could also be a relevant quote or a rhetorical question that will set your listeners’ thinking in line with what is to be said.

It would be awesome if your introduction does not exceed a single paragraph so that more paragraphs could be dedicated to building the major part of the speech which is in the body.

The Main Body

This part of the speech writing is where the chunk of a perfect speech is in. Here, every introductory statement made in the beginning should be developed. As much as you are trying to expand your earlier thought, it is important you avoid unnecessary detours which can leave your audience in confusion.

A good organization must be considered so there can be a cohesive flow of ideas that would be listeners want to listen for me. Who loves riding on a bumpy road? Just the same way listeners do not enjoy scattered ideas in a speech.

You can implement a logical organization with connectives and transitioning phrases, this keeps the audience in the loop of what is being said. Every point marshaled out should be done with absolute clarity and if need be, they should be accompanied by personal examples.

The conclusion of speech writing is as important as the other elements. You need to recognize the fact that the audience would most probably remember what they heard last, and, as such, you need to end with a statement that really would come as food for thought.

A good way to conclude could be to show exactly how to implement all that have being said. Do not leave the listener lost after arousing their interest in the topic.

Sample of How To Write a Perfect Speech

Good morning our esteemed Mr. Principal, respected teachers , and distinguished students. I, Amos Hannah, have come to bear open my thoughts on the media’s overbearing role in influencing the public. We can not turn a blind eye to how the media plays such a vital role in bringing the world populace together whilst updating us with the current happenings around in societies. Like it is popularly said you are one chat away from your friend.

This is where the responsibilities media companies shoulder are revealed. The overwhelming desire for human communication has contributed heavily to the springing forth of many companies. In a way, many youths who have gone through the four walls of the school to a reasonable extent are taken off the streets drastically cutting down on unemployment rates.

Nevertheless, these responsibilities are still huge compared to the number of companies available. One critical matter I would love to outline is the fact that media companies need to be unbiased in their means of presentation. Media agencies in charge of the overall welfare of these media companies should strive for independence from the government.

The chances are higher for truthful information dissemination if media companies are not affiliated with any government establishment.

For want of time, I would love to stop here. However, it must be said that humans should not trade real-life interactions for online interactions because no matter how we choose to see it, familial relationships would remain when all other else fails.

Read Also: Summary Writing: Skills and Techniques on How to Write a Good Summary

We believe you are now equipped with all the necessary speech writing skills, and guidelines and you’ve also learned from the sample above. If not, please feel free to go over the article again. You can also bookmark this page for future refrence. Don’t forget to share. Thanks.

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Holly Blum 

The word whisperer  917.538.9300.

• Holly Blum, The Word Whisperer
• Apr 29, 2018

Why Your Speech Has To Have Purpose

I can’t tell you how many times I’ve attended a special occasion and listened as the speaker rambled on and on, jumping from thought to thought without ever getting to the point. I often look around the room to see if other people are struggling to connect the dots, sometimes even making a game out of counting the confused looks, the eyebrow raises and cringing expressions. When there are more bewildered faces than smiling ones, it’s a sure sign that the speechgiver has failed to make his/her point.

One of the most important rules of speechwriting is that you must have a clear purpose. Defining your purpose will not only help you stay focused when you write and deliver your speech, but it will help you forge a stronger connection with your audience. When it comes to most special occasion speeches, there are two main purposes: to inform and to entertain. While you may ultimately achieve a mix of the two, focusing on one will help make sure that your main points hit the right notes.

Inform If your main goal is to inform your audience, keep in mind that relaying pertinent and appropriate information is key. For example, if you’re the father of the bride, focus on 2-3 key anecdotes that paint a picture of your daughter and new son-in-law. You don’t have to bring the audience up to date on every moment of the couple’s lives, from birth to present. If you’re toasting your parents on their golden anniversary, focus on giving your guests the flavor of your parent’s relationship, not a laundry list of the top 10 moments.

Bottom line:

Informing means sharing information that will be relevant and interesting to the audience, regardless of age, culture, or gender. Pick and choose wisely.

Entertain If your goal is to be more entertaining, think about the type of humor you wish to incorporate. But remember, being entertaining isn’t the same thing as roasting. For example, if you’re the best man it’s completely fine to poke fun at the groom so long as the ultra embarrassing stories and inside jokes don’t get lip service. And when it comes to talking about the bride, remember that your job is to make her (and the groom) look good. You can share funny memories of the couple without making anyone feel uncomfortable.

Being entertaining can still mean being tasteful and complimentary.

When further defining the more specific purpose of your speech, try asking yourself these questions:

Why am I here?

What can I do to impact my audience?

What does my audience not know?

What do I want to share with my audience?

How do I want my audience to remember me and my words?

One of my favorite quotes is, “A good speech is like a pencil. It has to have a point.” I hope this post will inspire you to find yours in time for your next speech.

#professionalspeechwriter #speechwriting #whatsyourpurpose #speechpurpose #weddingspeech #BarBatMitzvahspeechwriter

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3 KEY Things For Delivering a Successful Speech

Speeches are moments that are part of our routine, whether it’s graduation, weddings, anniversaries, and company gatherings, meetings with co-workers, social events, and manifestations.

What is a Good Speech Delivery?

A good speech does not use sophisticated words; the words may even seem the most critical factor in speeches, but the great speakers are those who focus less on each word and more on the idea they want to convey.

Good speech delivery can persuade or transmit a message in a convincing way by adapting to the public to whom it will be presented.

Primary Purposes of a Speech

• To Persuade
• To Instruct
• To Entertain
• To Appreciate

Highly Recommended Article: 7 Elements of Public Speaking

1. The Message We Want to Deliver

Nick Morgan, author of the book “Power Cues: The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact.” (Signs of Power: The Subtle Science of Group Leadership, Persuasion, and Maximization of Its Impact”), argues that a great speaker should have regard for the public and should be prepared to talk to particular types of audience. 

“A speech is not ours entirely, and it is partly ours, the audience and the occasion, the circumstances.”

As the speakers, we must ask ourselves: 

• Who is the audience?
• What do you want? 
• What do we fear? 
• For what purpose have you invited me to speak? 
• What aspect of my speech will be most relevant.

We have to consider the current situation, something that the majority of the audience knows, topics and points that should not speak, and think about what the audience needs to hear.

2. The overall Structure and Sequence of Events

To elaborate on an attractive speech, we must devote time to write a script detailing everything we would like to say during our speech.

• Define the theme and focus of our speech;
• Then seek information and references on this subject to support our talking.

With all the information in hand, we begin to structure our speech, dividing it into three central moments :

• Introduction

Remember that the introduction is when you will gain (or not) the attention of people, giving importance to the beginning of our speech, thinking of forms interesting to start your speech.

• Content Developing

According to Scottish philosopher and educator George Campbell, speeches serves four main objectives:

• Stir up the imagination;
• Foster understanding;
• Arouse passion;
• Influence determination.

So our content development should be guided following the points above, create a background for the task: write down the theme, the general and specific objectives, the main topics, and, finally, the conclusion. In this way, you will have a coherent flow, with less chance of getting lost in ideas and a greater probability of making ourselves understood by the audience.

The conclusion of a speech is also a crucial step. Generally, the most significant and inspirational communicators of history destined their speeches’ final moments to increase the burden of emotion to awaken people’s feelings about what was said.

3. Practice your Speech

With the script in hand, it’s time that we practice our speech, read it aloud until we get familiarized with the text, use this step to identify:

• Errors, cacophony, over-repeated words, among other things, improved.
• During our rehearsals aloud, we should take the opportunity to calculate the duration of our speech, ensuring that it is not too long or too short;
•  With practice, start speaking our speech without reading everything we have written, and eventually, we’ll have the essentials.

Some situations, such as graduations, still allow the speaker to read his speech. In others, the ideal is for us to give our speech without the need to read the full text, so it’s good to be prepared for whichever scenarios.

Golden Tip : Practice your speech in front of other people and ask for the point of view. An outside view helps a lot in our speech improvement, ensuring it’s perfect on the event’s day.

Importance of Delivery in a Speech

Speech delivery techniques, using relatable quotes.

When making the quote, we need to remember two essential things:

• Quote the source of the statement;
• Relate the citation to the central theme of the presentation.

For example, the president of a company can talk about significant changes happening within the organization, citing the famous phrase of Franklin Roosevelt, spoken during the Great Depression, to calm the nation:

“The only thing we have to fear is fear itself.”

Present-Future Technique

A good speech inspires, regardless of context, and a graduation speech can be inspiring, a wedding toast, too. It will all depend on the content and, most importantly, how we present the speech.

The Present-Future technique is to make the public visualize a real future because of an attitude we take today.

For example, “Today, we are newly graduated doctors because we follow our vocation, tomorrow, we will be happy professionals who will take care of people’s lives.”

In the summary form, we mean that by listening to our intuition and graduating from what we love – medicine; to dedicate ourselves and today becomes a tomorrow rewarding.

Using Humor in your speech.

A touch of humor (tasteful, of course) is a great way to break the ice with the audience, relieve tension and connect with everyone. As the example given above quote, the key to success is to make the joke stand linked to the topic to be discussed.

Otherwise, it will serve as a distraction and could divert the public’s attention, regardless of the joke’s tone.

Golden Tip: If that’s not your style, you can address the other tips in this article.

Tell a Story with Emotion

During the presentation, telling a story is another very clever way to start a speech. After all, stories connect people in a compelling way .

As in the case of jokes, our story needs:

• Bridge or contain a message that can link the introduction to the content of the presentation.

An excellent way to use storytelling is to use an “imaginary” scenario, but that is the history of life that people can relate to; this will leave interested participants and be able to identify themselves better with us.

Examples of Great Leaders who are well known for their Speeches

Sir winston churchill.

The former prime minister of England was characterized by his consistently accurate comparisons, which facilitated the understanding of different audiences on complex topics.

As Churchill himself defined in one of his many speeches in the British parliament:

“A proper analogy connects the most distant spheres.”

When someone can bring elements that bring people closer to reality, it is possible to draw parallels with subjects, sometimes little known by them.

Nelson Mandela

Ex-President of South Africa and prominent leader against the known segregation regime known as Apartheid, Mandela had at the pace the highest quality for his excellent conversation.

Through dramatic pauses, he could capture everyone’s attention and give due importance to what was being said.

The appeal could be easily noted in Mandela’s inaugural speech as President of Africa South in 1994 – mainly by listing with adjectives the government’s objectives.

If you search your lines on YouTube, you will notice that the African leader also has the custom to always cite examples in the group of three. It’s not a pure coincidence.

The three is a powerful number and can be easily remembered by people; in one of their demonstrations against apartheid, Mandela spoke:

“For a complete, just, and lasting peace.”

Barack Obama

Another leader who has made a name for his great speeches while in charge of his was the United States president, Barack Obama.

Obama, in turn, had as its main feature the emphasis used on certain words during a sentence, those taken as the most important, which represented the central idea of everything.

An example of this is the slogan for his 2008 presidential campaign entitled “Yes, we can.” 

The strategy was a way of valuing the American people’s importance in their search for solutions to overcome difficulties, but not only that. The feature was also a way found by Obama not to pose as just more, among others, trying to make a difference.

The creator of Apple trained eight hours before presenting any of their products; the training was also a way for Jobs to improve his performance as a speaker. Each word of his speech was meticulously tested to assess the impacts it could cause.

The care with the speech was practically the same adopted with his inventions, highlighting the importance that the entrepreneur gave to communication.

Discourse is any situation that involves a set of ideas organized through language to influence the reasoning, or at least the feelings of the listener or reader. Discourse is a form of communication within a particular context and concerns the speaker, the speaker, and the speaker.

Reference and Further Reading

Hamilton.EDU Tips for Effective Delivery

OpenLib.EDU Practicing for Successful Speech Delivery

AMADEBAI, Emídio. 8 Awesome Persuasive Speech Techniques. AcethePresentation.

AMADEBAI, Emídio. 9 Basic Elements of a Great Persuasive Speech. AcethePresentation.

AMADEBAI, Emídio. 11 Best Body Language Tips for Engaging Presentations. AcethePresentation.

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6 Characteristics and Importance of a Good Speech

Characteristics and importance of a good speech are melodious and remain alive as goodwill. A good speech must bear the following characteristics.

Characteristics of a good speech

Clarity A good speech should be clear to the audience or listener. A speech must be successful to attain its objective by making a clear expression.

Informal talk A good speech should be like a chat between two intimate friends. There should be perfect contact between the speaker and the audience.

Live and concrete A good speech is lived in nature and contains concrete facts which are easy to understand, e.g, Grameen Phone is a leader in the Cell-Phone industry holding 65% market share reflects live and concrete statement.

Brevity The audience on average cannot concentrate for more than fifteen to twenty minutes. So, speech should not be longer than this unless the audience wants more.

Interesting A good speech is an interesting one that involves quotations, anecdotes, and humor. Quotations should be original and anecdotes should be new and brief. Whereas humor should be genteel with good taste.

Audience oriented A good speech is always audience-oriented. It considers the age, sex, religion, social, and economic view of the listener and makes it communicative.

Besides the above criteria, a good speech also bears qualities like the relevance of facts, timely presentation, and objective orientation.

Importance of a good speech

You should know the importance of a good speech before creating a speech.  So, let’s know the importance.

Speech has great power. It can stir people to mutiny or it can create spirit. It can turn an adverse situation into a friendly one or it can turn a friendly gathering into a hostile move. It can build tension and it can relax tension.

The significance of speech can be understood if we look towards the “Fairwell speech” of our dearest Prophet Hazrat Mohammad (SM). His speech will remain alive as a guide for the well-being of humanity.

The key to the success of many political leaders, industrialists, business magnets, salesman lies in their capability of making an effective speech.

In the commercial world, a salesman has to make hundreds of mini speeches a day, convince his customers to buy certain products. The better his speech-making ability, the better salesman he will be.

Think about a tourist guide whose speech can make a pleasant journey to the traveler.

Managers and businessmen are often required to make speeches at company meetings, inaugurations, seminars, and discussions. It involves better skills to be prepared as a speaker in such cases.

Most of us feel uncomfortable speaking before others. With better effort, we can improve our speeches. We should plan properly before the delivery of any speech. A nice speech can increase the goodwill of a business .

Hope you find all characteristics and importance of a good speech otherwise, you can leave a comment below.

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1 thought on “6 Characteristics and Importance of a Good Speech”

You got my attention when you said that a good speech must be audience-oriented, and the religion, sex, age, and social view of the audiences must be considered. This is something that I will share with a friend who is planning to hire a religious conference speaker for an event next week. She said that their church will hold an anniversary party, and it is important for them to hire a speaker that can swiftly get the attention of their clients.

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