concept of marketing presentation

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1. Build a strong structure

This ties into the storytelling strategy to a degree, but the focus here is less on making it exciting and more on giving your content the appropriate hierarchy. Start with an impactful opener, get into the main content quickly and conclude with a strong call to action, and clear next steps or requirements.

This is especially important in industries like tech or finance, where decisions are much more data-driven than based on opinion or emotion. Identify your main points or arguments and give those the most weight and attention in your presentation.

2. Design with intention (not just for design’s sake)

Other than your underlying pitch or argument, design is the most crucial aspect of your marketing presentation. Nobody wants to endure slide after slide of plain text; it’s boring and unprofessional.