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Big Hit Entertainment Officially Presents New Company Name 'HYBE,' New Building, and More

Big Hit Entertainment has officially announced the new company name "HYBE," revealed what their new building will look like, and more in their video presentation.

Big Hit Entertainment Announces Change in Company Name and Its Three Sections

On Friday, March 19, Big Hit uploaded a video presentation titled "HYBE: NEW BRAND PRESENTATION" to their official YouTube channel. In the video Chairman Bang Si-hyuk, Global CEO Lenzo Yoon, HQ CEO Jiwon Park, and CBO Min Hee-jin present Big Hit's new corporate brand and mission, as well as showcase the new building.

RELATED: Big Hit Entertainment to Change Its Name to HYBE Corporation

In the video, Lenzo Yoon announced that Big Hit Entertainment's new company name will be "HYBE." It stands for connection, expansion, and relationship. But although the name will change, Big Hit Entertainment will not disappear wholly and it will instead be part of HYBE as a new label called BIGHIT Music that will be the home to the agency's artists. BIGHIT Music will deal with music production, artist management, and fan communication.

Jiwon Park added that HYBE will be composed of two headquarters: HYBE HQ in Seoul, South Korea, and HYBE America. HYBE HQ will be divided into three sections: HYBE Labels, HYBE Solutions, and HYBE Platforms.

HYBE Labels will be made up of BIGHIT Music and its subsidiaries BELIFT LAB, Source Music, HYBE Labels Japan, Pledis Entertainment, and KOZ Entertainment. While under HYBE, these companies will maintain their independence and originality, while receiving support from HYBE's management system.

HYBE Solution is the business section of the company, which includes HYBE 360, HYBE IP, HYBE EDU, SUPERB, HYBE Solutions Japan, and HYBE T&D Japan. These are responsible for creating secondary and tertiary businesses using the creative output from HYBE Labels.

Meanwhile, HYBE Platforms is currently home to only Weverse Company, which is expected to help expand all of HYBE's content and services.

READ MORE: NU'EST, BTS, SEVENTEEN, GFriend, TXT & ENHYPEN Drop Answers for "WHAT DO YOU BELIEVE IN?' in New Campaign Film

Bang Si Hyuk, Lenzo Yoon, and Jiwon Park then introduced the company's new campaign titled "What do you believe in?" Bang Si Hyuk shared that their answer is music, which is also HYBE's core philosophy as they move towards the future.

Big Hit Entertainment Presents New Building as HYBE

Later on, they introduced HYBE's CBO, Min Heejin, who introduced what the interior and exterior of the HYBE office will look like. She said that the new building will be split into three parts: the entertainment production section, office section, and employee's welfare section. She added that floors 1-6 will be comprised of the music production facilities, such as dance studio, film studio, lounge, and wardrobe.

The seventh floor will serve as a storage floor, which will house necessary supplies, while floors 8-16 will be the office space. Moreover, there will be libraries on floors 8-10 and 14-16, and a fitness zone on floors 11-13, which employees can access whenever they need to get some rest.

The 1 9th  floor is where the forum with a coffee shop and a lounge f or employees are located. It can also be used as a venue for large meetings. For more information, watch the full video presentation below.

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What do you think of Big Hit Entertainment's new company, new building, and structure? Tell us in the comments! 

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Big Hit Entertainment Unveils New HYBE Headquarters

Big Hit Entertainment will be starting a new path with HYBE!

Previously, Big Hit Entertainment  held a New Brand Presentation via the Big Hit Labels YouTube channel. Through the presentation, the company announced their new name HYBE, which symbolizes “connection, expansion, and relationships.”

On March 22, Big Hit Entertainment will be moving into HYBE’s brand new headquarters that is located in Yongsan, Seoul. It is a 19-story building with seven additional floors underground, and it covers about 60,000 square meters of space and houses over 1,000 employees and executives. The interior of the building consists of an entertainment production section, office section, and employees’ welfare section. In addition, there will be a museum in the basement that will be open to the public.

With a “Hyper Nomad” concept, the new headquarters will not only accommodate the employees’ different needs but also allow them to easily come together and disperse on a project-by-project basis. Rather than excessive decoration, the building is focused on functionality.

Accordingly, the building will become a space where people “come together,” not “placed together.” It pursues a “mobile office” in the form of various spaces and an autonomous seating system. It is possible to change the size of the work space with a “mobile rack” that moves easily, and employees will be able to freely modify the work/meeting space depending on the number of participants and the type of projects.

The second to sixth floors house the entertainment production facilities, which include film, dance, and production studios for each label. The seventh floor is a special area for storing different supplies in order to maintain a pleasant work environment. The eighth to sixteenth floors house the office space where interior staircases have been installed in every three floors. This was done to make it easier for employees to travel to and from each floor as well as create an environment where they can communicate more freely. Six floors have libraries/lounges, and three floors have fitness centers.

At the top floor, there is an auditorium, cafe, and garden that were created to improve thinking and communication. The cafe has especially collaborated with the coffee brand Fritz to bring a unique cafe experience. There are about 200 birch trees in the garden that is called “Comb,” which means that the employees can comb through their mind and thoughts.

CBO (Chief Brand Officer) Min Hee Jin commented, “Space creates attitude, and attitude creates values and cultures. We have created a space for each employee of diversity so that they can gain inspiration and and feel comfortable, and we believe that a culture of working freely in this space will soon create new values for the company.”

What do you think about the new building?

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Big Hit Entertainment Officially Introduces New Company Name “HYBE”, New Structure, Building, And More

Big Hit Entertainment has officially announced the change of their brand to HYBE, shared their updated company goals, and more in their latest presentation.

Bang Si Hyuk first announced there will be a big change for the company, and alongside Global CEO Lenzo Yoon and HQ CEO Park Jiwon , the executive trio shared how throughout their time with the company, they have been striving to innovate within the industry, and one of their proudest achievements was eliminating the barriers that fans traditionally had to go through, such as extremely long lines for merchandise.

Bang Si Hyuk then stated that as time went on, Big Hit Entertainment started diving into areas that traditionally were not covered by entertainment companies, such as 360 business, IP business, and the education sector. Due to this, the name of Big Hit Entertainment did not fit the agency anymore, and they needed a new name.

Big Hit Entertainment’s new company name was officially revealed as HYBE.

Lenzo Yoon stated that Big Hit Entertainment as a name will not disappear entirely, as a new label called BIGHIT Music will be created to be the home to the company’s artists. BIGHIT Music will cover music production, artist management, and fan communication.

Park Jiwon shared that HYBE will be comprised of two headquarters: HYBE HQ in Seoul, South Korea, and HYBE America. HYBE as a company will be split into three sections: HYBE Labels , HYBE Solutions , and HYBE Platforms .

HYBE Labels will be comprised of the aforementioned BIGHIT Music, BELIFT LAB , Source Music , Pledis Entertainment , KOZ Entertainment , and HYBE Labels Japan . Each agency will maintain their own independence and management, with support from HYBE’s overall management system.

HYBE Solutions is the business unit of the company, where all of the production companies lie, including HYBE EDU and Superb. They will be tasked with creating business using the creative output from the HYBE Labels’ artists.

HYBE Platforms currently is only home to Weverse Company , but may be one of the most important divisions, as it is the center that will connect and help expand all of HYBE’s content and services.

HYBE’s ultimate goal is to complete a system that allows their Labels, Solutions, and Platforms divisions to continuously innovate their business models and grow.

The executive trio then introduced their new campaign titled “What do you believe in?”. Bang Si Hyuk shared that their answer was music, and that is also HYBE’s core philosophy as they move on in the future.

Park Jiwon and Bang Si Hyuk shared how HYBE declared their vision to be “the world’s top music-based entertainment lifestyle platform company”, and Bang Si Hyuk shared what he meant by entertainment lifestyle.

All experiences that are filled with infinite imagination and joy that stem from music, that increase happiness and convenience in life. — Bang Si Hyuk

They then introduced Min Heejin , CBO of HYBE, and she shared that her first project at HYBE was actually reshaping the entire brand system and HYBE’s new office, not Big Hit’s new girl group.

Min Heejin also shared what the interior and exterior of the HYBE office looks like, emphasizing flexibility, horizontal communication, and connectivity. She believed that a place that is convenient to work and communicate in will naturally attract people, and office work culture will flourish.

The HYBE building will be divided into three parts: the entertainment production section, office section, and employee’s welfare section.

Floors 1-6 will house the music production facilities, such as dance studios, film studios, the wardrobe, and a lounge.

The seventh floor was designed as a storage floor, housing supplies to maintain a pleasant work environment, with the inclusion of rolling racks to make transport and sorting much easier.

Floors 8-16 will be the office space, complete with many special features such as the mobile racks, which will allow workers to adjust the physical size of the office to better fit their needs. Modular walls can be installed to create private office spaces or meeting rooms. Each floor has an identical structure, but the modular walls allow customization. The company introduced the idea of free seating, where employees can sit anywhere, all they need to do is reserve a seat on the company’s new mobile app.

In addition, there are libraries on floors 8-10 and 14-16, and a fitness zone on floors 11-13 for employees to get some rest when they need it.

The 19th floor houses the forum, a lounge for employees and it also can be used as an auditorium for large meetings. Included in the forum will be a coffee shop, as HYBE is partnering with coffee brand Fritz to create a brand unique to HYBE.

Earlier, it was revealed through documents presented to the Financial Suppository Service that Big Hit Entertainment would be changing their company name to HYBE.

Watch the broadcast below:

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A Guide to Hybe Labels: Everything You Need to Know

With the rapid growth of HYBE Labels (including a name change, new groups debuting, and new label acquisitions), HYBE Corporation has gone through many updates within the last few years. Putting them on par with the Big 3 Companies (JYP, SM, and YG) of the South Korean Kpop industry, we are here to catch you up on everything HYBE Labels!

What Is HYBE Corporations?

Before diving into HYBE Labels, we need to start at the top with HYBE Corporation. Formerly known as Big Hit Entertainment, the name was changed in 2021 to reflect the new labels and divisions within the entire HYBE Corporation. HYBE Corporation includes HYBE HQ, HYBE America, and HYBE Japan for their Korean, US, and Japan activities, respectively.

The corporation is divided into 3 divisions: HYBE Labels, HYBE Solutions, and HYBE Platforms. HYBE labels (which we will do a deeper dive into in the next section) consist of all of the kpop artists and kpop labels within HYBE. HYBE Solutions mainly focuses on the business content within the company, including online games and educational content involving HYBE artists. HYBE Platforms manages the technical aspects of the company, such as Weverse and, most recently, Vlive.

All Labels and Kpop Artists Under HYBE Labels

Big hit music (formerly big hit entertainment).

Big Hit Music currently consists of 3 Korean acts: BTS , Tomorrow X Together , and Lee Hyun. This was the first label created under HYBE Labels before the acquisition and creation of the other labels and kpop groups on this list.

BTS   is a 7-member group that debuted in 2013 with "We Are Bulletproof: pt. 2", on the 2 Cool 4 Skool  album , consisting of RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. Since then, BTS   has broken numerous records in kpop and world records with their international fandom, ARMY, and has put out 9 studio albums within their career. They are the most successful kpop group to date.

Tomorrow X Together

Tomorrow X Together is HYBE's second kpop boy group consisting of 5 members: Soobin, Yeonjun, Beomgyu, Taehyun, and Huening Kai. They debuted with "Crown" on their debut album, The Dream Chapter: STAR , in 2019 in the album and are one of the only kpop groups that have no set member positions. 

Lee Hyun is the only ballad soloist under Big Hit Music and originally debuted in 2007 with 8Eight. He was also part of the duo Homme, which is now disbanded.

PLEDIS Entertainment

SEVENTEEN   is a 13-member group made up of 3 units: Vocal, Performance, and Hip Hop. SEVENTEEN ’s Vocal unit consists of Woozi, Jeonghan, Joshua, DK, and Seungkwan. The group’s Performance Unit consists of Hoshi, Jun, The8, and Dino. The group’s Hip Hop Unit consists of S. Coups, Wonwoo, Mingyu, and Vernon. They debuted in 2015 with “Adore U”, and are also well-known for their other popular hits such as “VERY NICE”, “Oh My!”, and “Don’t Wanna Cry”.

fromis_9   is an 8-member girl group formed from the 2017 kpop survival show: “Idol School” with the final 9 members from the show. They debuted on January 24, 2018 with their first EP, To. Heart , with the title track, “To Heart”. fromis_9 were acquired by PLEDIS Entertainment in the fall of 2018. The current fromis_9 members include Saerom, Hayoung, Jiwon, Jisun, Seoyeon, Chaeyoung, Nagyung, and Jiheon (Gyuri is a former member of the group).

Baekho (Kang Dong Ho) / Hwang Min Hyun

Baekho and Min Hyun became soloists under Pledis Entertainment after their former group, NU’EST , disbanded in 2022.

Bumzu / Yehana / Sungyeon

Bumzu, Yehana, and Sungyeon are all singer-songwriters under PLEDIS Entertainment. Bumzu is most known for his works for many popular SEVENTEEN   songs, while Yehana and Sungyeon are former PRISTIN members.

Past Artists Under PLEDIS Entertainment

Some popular kpop artists who used to be under PLEDIS Entertainment include After School, Orange Caramel, PRISTIN, and NU’EST .

Source Music

LE SSERAFIM , a 5-member group debuted on May 2nd, 2022 with the title track, “Fearless,” in the album FEARLESS . The current LE SSERAFIM members are Chaewon, Sakura, Yunjin, Kazuha, and Eunchae (Kim Garam is a former member).

GFRIEND   was a 6-member group that debuted under Source Music in 2015, with “Glass Bead.” The kpop girl group consisted of Sowon, Yerin, Eunha, Yuju, SinB, and Umji, but the group disbanded in 2021 after being acquired by HYBE in 2019. A subunit of GFRIEND , VIVIZ , debuted under a different kpop label not associated with HYBE Labels and consists of Eunha, SinB, and Umji.

ENHYPEN   is a 7-member boy group that was created from the 2020 kpop survival show, “I-Land,” after each of the members made it to the final 7.  The ENHYPEN members, Jungwon, Heesung, Jay, Jake, Sunghoo, Sunoo, Jungwon, and Ni-ki, debuted with the title track, “Given-Taken,” on their debut mini-album, BORDER: DAY ONE   in 2020.

NewJeans is HYBE Labels’ newest kpop girl group consisting of 5 members: Minji, Hanni, Danielle, Haerin, and Hyein. They released their pre-debut song, “Attention,” on their EP, NewJeans , on July 22, 2022, but officially debuted on August 1st, 2022.

KOZ Entertainment

Zico   is a soloist under KOZ Entertainment, the kpop label he created himself. He first debuted in the group Block B in 2011 and debuted as a soloist in 2014.

Dvwn is a singer-songwriter soloist under KOZ Entertainment. He is the second artist to have ever debuted under KOZ Entertainment and made his solo debut in 2018 with his EP Panorama .

Hopefully, you were able to gain some insight on HYBE Labels and its kpop groups. Which kpop group is your favorite under HYBE Labels? Let us know below!

Where to Buy Kpop Merchandise?

Get caught up on the latest news with HYBE labels and their artists’ kpop merch on The Daebak Company , your #1 online kpop store!

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Bang Si Hyuk breaks down the corporation structure of HYBE + Big Hit Ent. will still be known as Big Hit Music

On March 19, Big Hit Entertainment 's founder and CEO Bang Si Hyuk , global CEO Yoon Suk Joon , and HQ CEO Park Jin Woo delivered a ' New Brand Presentation ' with the upcoming transition of the new brand,  HYBE Corporation .

First, HYBE describes the corporation previously known as Big Hit Labels . In fact, HYBE will serve as an expanded enterprise which houses both the central HYBE corporation in Korea and HYBE America, and is divided into HYBE Labels, HYBE Solutions, and HYBE Platforms.

Here, Bang Si Hyuk made it clear that Big Hit Entertainment , the founding agency which gave birth to the corporation of HYBE today, will continue to be known by a new version of its familiar name. Fans of Big Hit Entertainment artists BTS and TOMORROW x TOGETHER  can now refer to the agency as Big Hit Music , a music label dedicated to music production, artist management, and fan communication. 

The following music labels will now be a part of HYBE Labels: Big Hit Music, BeLift Lab ,  Source Music , Pledis Entertainment , KOZ Entertainment , and HYBE Labels Japan . Artists under these labels include, in addition to BTS and TXT: GFriend , ENHYPEN , Seventeen , NU'EST , Zico , etc. 

Check out some highlights from the latest HYBE brand presentation, below!

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Now that they didn’t just produce music, I’m curious about what’s to come, why they’ve created apps, games, webtoons, and so many other things.

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Curious on how they will look like in 10 or 20 years.

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What you need to know about HYBE, Big Hit’s new brand identity

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PANDEMIC-HIT PH. A busy sidewalk at a business area in Novaliches, Quezon City on March 19, 2021.

Screenshot from Campaign Films

Big Hit Entertainment, the company behind global phenomenon BTS, officially introduced its new company name HYBE during a brand presentation on Friday, March 19, 2021.

A day prior, the company had launched a campaign film starring GFRIEND, BTS, SEVENTEEN, TOMORROW X TOGETHER, NU’EST, and ENHYPEN to welcome the name change.

Chairman and CEO Bang Si-hyuk first announced the planned name change on March 10.

“We’ll become the world’s leading entertainment and lifestyle platform company. By removing ‘entertainment,’ we’ll have a new comprehensive image as a general content group, which is our mission,” he said in a statement.

Global CEO Lenzo Yoon, HQ CEO Park Jiwon, and CBO Min Hee-Jin accompanied Bang Si Hyuk during the brand presentation to introduce the new company organization, brand identity, and office space.

HYBE will have two headquarters: HYBE HQ in Seoul, South Korea and HYBE America. It is divided into 3 sections: HYBE Labels for artist and music management, HYBE Solutions for technological operations beyond music, and HYBE Platforms for public and fan engagement.

HYBE also revealed their brand logo along with its slogan, “We believe in music.”

HYBE’s building will be split into 3 areas: the entertainment production section for studios, wardrobe, and storage; the office section equipped with modular walls and customizable workspaces; and an employee’s welfare section comprising libraries, fitness zones, a coffee shop, and a huge auditorium.

The presentation ended with Bang Si-hyuk assuring the public that their recent developments will allow HYBE to further achieve their goal of bringing positive change via music and entertainment.

Established in 2005, the company has risen to be among South Korea’s biggest entertainment companies. – with reports from Aloe Ynion/ Rappler.com

Aloe Ynion is a Rappler intern.

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[Newsmaker] Big Hit Entertainment to change name to Hybe

A breakdown of everything you need to know about big hit's new identity.

Published : March 19, 2021 - 16:06

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Articles by Choi Ji-won

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HYBE Labels

Korean: 하이브 japanese: ハイブ.

South Korea

• Introduction

HYBE (하이브) is a South Korean entertainment company. It was originally founded by Bang Si Hyuk as Big Hit Entertainment in 2005. On March 10, 2021, it was announced that they would be renaming from Big Hit Entertainment to HYBE to better reflect themselves as a comprehensive content company. The name change will be covered at their regular shareholder meeting on March 30. On March 19, Big Hit released a brand presentation video which covered the name change, mission, company structure and their new office building. It was also revealed that the "Big Hit Entertainment" identity would continue on as a label called BigHit Music. Their first group was BTS in june of 2013. Because of BTS’s success, they are now one of the biggest entertainments.

BTS 2013 - Present

TXT 2019 - Present

Lee Hyun 2007 - Present

RM 2013 - Present

Jin 2013 - Present

SUGA 2013 - Present

j-hope 2013 - Present

Jimin 2013 - Present

Jungkook 2013 - Present

V 2013 - Present

Yeonjun 2019 - Present

Soobin 2019 - Present

Beomgyu 2019 - Present

Taehyun 2019 - Present

Huening Kai 2019 - Present

• Former groups

2AM 2010 - 2014

Homme 2010 - 2018

GLAM 2012 - 2015

• Former artists

Changmin 2005 - 2018

SinB 2009 - 2014

Miso 2012 - 2015

Jiny Kim 2012 - 2015

Kim Si Won 2012 - 2015

Yoon Rong Rong 2012 - 2012

Haee 2012 - 2015

Eunha 2013 - 2014

ADORA 2016 - 2020

Minhyung 2019 - 2022

EJ 2019 - 2020

Jihoon 2020 - 2023

Leo 2020 - 2021

Yu Junwon 2020 - 2021

• Recommendations

SM Entertainment

143 Entertainment

YG Entertainment

GF Entertainment

MLD Entertainment

BPM Entertainment

S2 Entertainment

• Table of contents

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HYBE: New Brand Presentation

Big Hit Entertainment’s maturation or mega evolution into HYBE is very reminiscent of SM Entertainment’s 2016  New Culture Technology strategy. 

Both labels are moving towards modular platformisation that is utterly unthinkable  under the current media landscape in the west. Music labels, tv networks etc. For example: both now have ‘interactivity’ as a core component of their flywheel. 

Interactivity not only between various parts of the business, but also with its audience. 

I’m hesitant to use the term ‘feedback loops’ as it misses the sprit of its intention. ‘Co-creation’ is perhaps a much better term. 

Each area of the business is a tool activated by the platform’s operation , and can be used modularly depending on outcome. 

Its fascinating stuff. Both labels are beginning to look more like game engines than media companies. 

HYBE Presentation Screenshots

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