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Local Expert Toolkit
Listing Agent

Listing Presentation Template

December 13, 2018

Download and customize this professionally designed presentation with your own information and leverage it at your next listing appointment!

Completely customizable for digital or print use
Allows you to highlight your specific online marketing strategies
Shows statistics on consumers’ buying habits and how they have moved online
Can integrate slides into your own corporate listing presentation

Click to Download Listing Presentation Template

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Benefits of a Listing Presentation for Real Estate Agents

There are numerous advantages to developing a robust property sales pitch as a real estate agent. Foremost, it’s an opportunity to exhibit your knowledge, professionalism, and track record to prospective clients. A well-crafted presentation can bolster your reputation and instill confidence in potential clients that you possess the qualifications to effectively sell their properties.

An outstanding property sales pitch can help you distinguish yourself from other agents who may be vying for the same business. By delivering a concise and persuasive marketing strategy, you can set yourself apart and illustrate why you’re the optimal choice for the task.

The objective of the property sales pitch is to secure more property listings. A compelling and carefully constructed presentation can sway potential clients to opt for your services over those of other agents, ultimately resulting in an increase in listings and sales.

Lastly, an effective property sales pitch can aid in cultivating stronger connections with prospective clients. By investing the time to comprehend their requirements and concerns and offering a tailored marketing blueprint, you can convey your dedication to their success and establish trust and rapport that may lead to enduring business associations.

Establish credibility and professionalism with potential clients.
Demonstrate your expertise and experience in the real estate industry.
Stand out from other agents who may be competing for the same business.
Communicate your unique who may be proposition to potential clients.
Provide a clear and compelling marketing strategy for selling a home.
Win more listing and sales.
Increase your income and commissions.
Create stronger relationships with potential clients.
Build trust and rapport with potential clients.
Provide a roadmap for the selling process, which can help alleviate concerns and anxiety.
Outline your approach to marketing and advertising the property.
Provide market data and analysis to help sellers understand the current real estate landscape.
Demonstrate your attention to detail and professionalism.
Show your commitment to the success of the client and their property sale.
Boost your confidence and improve your overall performance as a real estate agent.

How to Create the Best Listing Presentation?

Drawing from my experience as a seasoned real estate agent, I can attest that crafting a successful property sales pitch demands dedication, hard work, and meticulous attention to particulars. Here are some recommendations to assist you in developing the most effective property sales pitch possible:

Know your audience : Understand who your potential client is and what their needs and goals are. Tailor your presentation accordingly.
Use visuals : Incorporate high-quality photos, videos, and infographics to showcase your expertise and the property.
Showcase your track record : Highlight your experience and success as a real estate agent. Share case studies or examples of past properties you’ve sold.
Be informative : Include a thorough analysis of the local real estate market, current trends, and buyer behavior.
Explain your marketing strategy : Outline how you will market and advertise the property to potential buyers. Highlight your unique approach and marketing materials.
Highlight your services : Let potential clients know what sets you apart from other agents. Share your unique value proposition and services.
Be organized : Use a clear and logical structure for your presentation. Break it down into easy-to-digest sections.
Practice : Rehearse your presentation to ensure that you’re confident and engaging during the actual meeting.
Be authentic : Be yourself and let your personality shine through. Potential clients will appreciate your honesty and authenticity.
Follow up after listing presentation : After the meeting, follow up with potential clients to answer any questions and provide additional information if necessary.

Listing Presentation Tools

Various presentation tools are available to aid real estate agents in crafting polished and convincing property sales pitches, which can ultimately secure the confidence and business of prospective clients. Here are a few examples of such tools, including Trafft, Highnote, Pixlr, Grammarly, and Jasper:

Trafft – the best online booking system that helps agents streamline their booking process, making it easier to set up and schedule listing presentations with potential clients.
Highnote – real estate presentation software that allows agents to create multimedia presentations that incorporate video, audio, and images. It’s a great way to showcase your expertise and provide a more engaging and interactive experience for potential clients.
Pixlr – photo editing software that helps agents enhance and edit photos of a property, making them more attractive and compelling to potential buyers.
Grammarly – a writing assistant tool , can help agents ensure that their presentation is error-free and grammatically correct, which can add to their professionalism and credibility.
Jasper – helps agents generate content for their presentations, such as property descriptions, market analyses, and marketing materials. It uses artificial intelligence to create high-quality and relevant content that can save agents time and effort.

Listing Appointment Checklist

To help you ensure that your presentation is comprehensive and effective, we’ve created a listing appointment checklist :

Ask Thoughtful Questions Before Listing Appointment. You can ask the potential client about their goals and objectives for selling their property. Make sure you understand their needs and expectations. I’ve written an in-depth guide about questions to ask sellers at listing appointment that will be helpful
Get To Know the Property. Explain how you’ll Include high-quality photos and videos of the property, as well as a detailed description of its features and benefits in the buyer presentation.
Find Out Everything About the Neighborhood
Perform Competitive Market Analysis (CMA). Provide a thorough analysis of the local real estate market, current trends, and buyer behavior.
Learn How to Prepare for a Listing Appointment. Outline how you will market and advertise the property to potential buyers. Highlight your unique approach and marketing materials.
Mention Relevant Results and Testimonials. Share case studies or examples of past properties you’ve sold. Provide references or testimonials from satisfied clients.
Go Over and Beyond at Your Listing Appointment. Highlight any additional services you offer, such as staging, virtual tours, or professional photography.
Follow Up After Listing Appointment. End your listing appointment with a strong closing statement that summarizes the key points and highlights the value you can bring to the potential client. You can do it as a follow-up listing presentation.

Listing Presentation Examples

If you’re looking for inspiration and guidance on how to create a winning listing presentation, there are plenty of great examples available on our website. Check out some of the top real estate listing presentation examples and create a winning one. Just remember to tailor your presentation to your audience and highlight your unique value proposition as a real estate agent. With a little research and creativity, you can create a listing presentation that sets you apart from the competition and wins the trust and business of potential clients.

Listing Presentation Template

If you’re looking for a comprehensive and customizable listing presentation template , look no further! We have prepared an amazing template that includes all the essential sections you need to create a persuasive presentation. Our template includes a cover slide, introduction, market analysis, marketing strategy, property details, pricing strategy, case studies, references, additional services, and a closing statement.

The best part is that you can easily customize and personalize the template to fit your unique style and brand. Whether you’re a seasoned real estate agent or just starting out, our template can help you create a professional and persuasive listing presentation that wins the trust and business of potential clients. So, what are you waiting for? Check out our listing presentation templates today and take your real estate business to the next level!

What You Need to Know About Luxury Listing Presentations

Luxury listing presentations require a different approach than regular listing presentations. Luxury properties often require a more sophisticated and personalized approach to marketing and advertising. As a result, luxury listing presentations must be tailored to the needs and preferences of high-end clients.

Luxury listings should be presented with high-quality photography, videography, and virtual tours that showcase the property's unique features and amenities. Additionally, luxury listing presentations should include a comprehensive analysis of the local luxury real estate market, including recent sales, current trends, and buyer behavior.

When it comes to luxury listing presentations, attention to detail is key. Every aspect of the presentation should be polished and refined, from the font and layout to the language and tone used. You should emphasize your expertise and experience in the luxury real estate market, as well as your ability to provide personalized and discreet services to high-end clients.

Luxury listing presentations should also include a detailed marketing plan that showcases the property to the right target audience, such as affluent buyers and investors. By taking a personalized and sophisticated approach to luxury listing presentations , you can successfully market and sell high-end properties and build a reputation as a trusted and knowledgeable luxury real estate professional.

How to Follow Up After a Listing Presentation

Following up after a listing presentation is a crucial step in the sales process. Here are 5 tips on how to follow up after a listing presentation:

Send a thank-you email: After the presentation, send a personalized email thanking the potential client for their time and the opportunity to present your services. Mention a few key points that you discussed during the presentation to reinforce your value proposition.
Address any concerns or questions: If the potential client had any concerns or questions during the presentation, make sure to address them in your follow-up email. This shows that you listened and care about their needs.
Provide additional resources: Include any additional resources or information that may be helpful to the potential client. This can be anything from market reports to links to your online portfolio or social media channels.
Send a follow-up listing presentation: If the potential client seems interested in your services, send a follow-up meeting to encourage further discussion.
Keep in touch: Even if the potential client decides not to work with you at the moment, keep in touch and send occasional updates on the local real estate market or any new listings that may be of interest to them. This can help build a long-term relationship and may lead to future business.

Real Estate Listing Presentation Software

Highnote is an incredible real estate presentation software that will elevate your listing presentations. With its easy-to-use interface and robust set of features, Highnote can help you create stunning and interactive presentations that capture the attention of potential clients. Highnote allows you to easily add images, videos, and interactive widgets to your presentation, making it more engaging and memorable for viewers. Plus, you can easily customize your presentations with your branding and style, ensuring that they reflect your unique value proposition as a real estate agent. With Highnote, you can create a professional and persuasive listing presentation that helps you stand out from the competition.

Ready to elevate your next listing presentation? Try Highnote for free today and see for yourself how it can help you win more business. With a variety of real estate listing presentation templates and design options, you can quickly and easily create a stunning presentation that showcases your expertise and experience in the real estate industry.

The intuitive analytics dashboard is a nice addition that allows you to track how viewers are engaging with your presentations and adjust your strategy accordingly. Don’t wait any longer to take advantage of this amazing real estate presentation software. Try Highnote with this free resource all for free and start creating beautiful and persuasive listing presentations that help you close more deals!

See how Highnote instantly elevates your listing presentations and helps you land more clients.

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Do’s and Don’ts of Listing Presentations

Creating winning listing presentations is crucial to being a successful real estate agent. To create successful listing presentations, you should keep certain do’s and don’ts in mind.

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The NEW Ultimate Real Estate Listing Presentation Template

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Easily edit each slide in the listing presentation template
Present and share your personalized presentation
Use it to help you win more listings

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Our Ultimate Listing Presentation Template is designed to help you listen to sellers, answering their questions and showcasing your ability to help them sell their homes quicker and at the best price possible.

25 Tips To Create The Ultimate Real Estate Listing Presentation

If you’re a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation.

This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression.

Tips For Preparation

1. build and maintain your online presence.

In today’s internet-driven world, people do their research on you before they even speak with you. Focus on building and maintaining your online presence across social media, Zillow and Realtor.com , and your website.

Interact with your audience across these platforms so that people get a sense of your personality. You want to attract people who are actually interested in working with you.

The more people know of you before you show up, the easier the appointment will go. They’ll already have an idea about your experience and your process, which gives you a great foot in the door.

2. Practice Your Presentation

Remember, it’s ok to feel nervous. Try practicing your real estate listing presentation out loud before going to the client’s home. Repeat it enough times until you feel confident in your delivery. Having a firm grasp on the main points of your presentation will help tame your nerves.

3. Visit Active Listings in the Client’s Neighborhood/Area

A unique tip that most agents don’t take the time to do is to visit other active listings in the client’s neighborhood before your listing appointment.

This will give you more knowledge about the area, and you’ll see the prices of other homes in the area. Sellers will appreciate this extra work because it shows your dedication.

5. Drop Off A Pre-Listing Package

One tip that will start you off on the right foot before the listing appointment even starts is to drop off a real estate pre-listing package . The package should include any marketing materials you have created, including a description of your unique value proposition and marketing plan.

When you drop off your real estate pre-listing package, make sure that it is presented professionally. Use binders, folders, and be sure it’s personally branded.

A real estate agent conducting a listing presentation with a couple

Tips For During the Presentation

5. share your story in under 2 minutes.

Clients want to get to know you and your business, but make sure you keep it short. The main goal in your real estate listing presentation is to get the client talking more about themselves and their goals in selling their home.

Tell a brief story about what you do and what makes you different from other realtors. If this isn’t your first listing, talk about successful listings you’ve handled in the past.

6. Have Good Posture and Body Language

Most experts agree that 70% to 93% of all communication is nonverbal . So whether you’re touring the home or sitting down with your clients to get to know them, be sure your back is straight, you aren’t slouched, and you don’t cross your arms. And of course, give all your attention to your client as they are speaking and practice basic listening skills.

7. Use Social Proof to Your Advantage

If you have some previous listings under your belt, be sure to leverage them as social proof and use them to your advantage. For example, add in quotes from satisfied past clients, or share a success story regarding a previous transaction.

Having social proof in addition to what is online goes a long way in impressing your potential client. It will also help to establish you as a real estate professional with authority and knowledge in the real estate industry.

8. Personal Statistics

Along with social proof, be sure to include some personal statistics about your previous listings, such as:

Average days on market
Average list price to sales price ratio
How you compare to the market average

9. Create a Slide Deck to Stay on Task

A classic slide deck or PowerPoint presentation is the best way to keep your pre listing presentation organized and flowing smoothly. It’ll help you stay focused from one point to the next, so you don’t end up rambling throughout your presentation.

10. Have a Marketing Plan

Come up with a comprehensive real estate listing marketing plan for listing your client’s home. Be sure to include the following marketing material:

How you will leverage social media
Which websites their listing will be shown on
Advertising strategy
Any broker groups or email lists you plan to use
If you plan on holding open houses , and if so, how often
Professional photos and video

Don’t skimp on photos in your marketing strategy. Even if it seems expensive, professional photos will showcase the home much better than personal photos. In addition, you’ll build a beautiful portfolio to show future clients. They will take notice of how much better your photos look compared to your competition and want to work with you as a result.

11. Introduce the Power of Your Brokerage

If you have a brokerage, be sure to talk about what makes your brokerage unique. Highlight past experience and successes, and focus on how your brokerage will add value to your client’s listing as well.

12. Ask Questions, Build Trust, and Identify Motivation

Before you tour the home or jump into your own background, sit down and ask the client some questions to get to know them, build rapport, and understand their goals for selling their home. Some good questions to ask include:

The reason they want to sell their home and what date they need to move by
What area they are looking to move to, and if they’ve already found a home there
What’s more important to them: selling their home quickly, or for the best price
What their alternative plans are in case their home doesn’t sell
What their ideal listing agent would look like
How much they still owe on their mortgage and whether or not the property has any liens
If there are any hidden issues with the home
Their experience level with selling homes, and what those other experiences were like

The more you can connect with the client in these first 15 to 20 minutes, the better the listing presentation will go.

A photo of a living room filled with furniture

13. Tour The Home

Next, after you’ve gotten to know the seller, ask them if they can give you a tour of the inside and outside of their home before you begin your presentation.

As they’re showing you around, have them point out details about their home. For example, any work they’ve done and any work they know needs to be done before they sell the home.

Your goal is to get them to point out that their house isn’t perfect. This will give you a couple of details to lean on later when you’re discussing the price.

As you’re walking through the house, be very observant and take your time looking at every aspect, including the ceilings.

14. Tailor Your Presentation to Relate to Sellers Motivation

Use the client’s answers to the questions above to create a story in your real estate listing presentation. Go through a comparative market analysis ( CMA ) and show them the listings that have and haven’t sold in the area.

For example, you might find a listing that was priced way too high, sat on the market for 125 days, and sold for 10k below its listing price. Explain to your client all these details, and then show them a listing of another home that was perfectly staged and photographed.

Show them how it got a contract in seven days for above the asking price, which may also be their goal for their own home. This way, you’re creating a more relatable story for your client, and they will want to follow the same strategy as the second home.

Tips For Research

15. do your research.

Everyone knows that knowledge is power, and power breeds confidence. Doing your research ahead of time will give you the knowledge you need to keep the ball in your court.

One strategy is to call recently sold listings in your client’s neighborhood and ask those agents how they thought the sale went and if they can give you any tips on selling in the area.

16. Automated Values

Be sure to cover Zestimates and tax values in your presentation. The prospective seller probably came across these numbers already and will want to know if they are accurate or not.

A couple of questions you can ask your clients to get an estimate of what they think their home is worth include:

What do you think your home is worth, based on the research you’ve done?
What number do you think is a good starting point for your home?

17. Local Market Statistics

During your real estate listing presentation, have some statistics on hand for the local market so that the client can compare their home to others in the area. These should include:

Average days on the market for homes in the area
Average sales price
Price per square foot
Inventory level

18. Neighborhood Comp Analysis

Be ready with a comp analysis. Choose four to five other homes in the neighborhood that are similar to the client’s home and become familiar with the ins and outs of those properties.

After you’ve toured their home, you’ll have a better idea of which comp to show them.

You can let them know how long they can expect the selling process to take based on the average list price to sales price, sold comps, available comps, and days on the market.

Tips For Moving Forward

19. refine value.

Once you have a good feel for the home, let the home seller know if you think the home’s value should be higher or lower than your initial assumption based on the market data.

At that point, you can tell them that you recommend listing their home for X amount to have the most realistic chance of selling it.

In order to figure out a good price, you can use the MLS to find out the average list price to sales price ratio for a certain neighborhood.

20. Outline Your Pricing Strategy

Go through your pricing strategy and let your clients know how you determine if a home is above, fair to, or below the market value.

21. Explain Your Sales Process

Your real estate listing presentation is a great chance for you to go through each step of your sales process, from pre-listing to closing. Explain every detail, so your clients can know what to expect when working with you.

22. Additional Included Services

Offer the client any other services that you and your team provide. This could be transaction management, a preferred vendor list, or buyer services.

23. Don’t Be a “Yes” Agent Just to Win New Business

Stay firm on your process and pricing. Some sellers will see if they can get you to negotiate on your own terms. However, this isn’t advisable. Stick to your process and price, and be confident in your knowledge and research.

A real estate agent giving a real estate listing presentation to a couple

24. Prepare For Some Objections and Lots of Questions

To that end, be prepared to face some real estate objections and questions about your experience, process, and pricing. Some of the questions might include:

What makes you different from other realtors in the area? How are you better?
Why do your credentials make you the right person to sell my home?
How familiar are you with this market? Have you sold homes in this area before?
What is your opinion on my home, and what do you think we can do for it to sell better?
Do you have an ideal list price in mind for my home? If so, is it lower or higher than what I think it is?
What are your sales and marketing strategies for listing a home?
How many other clients are you working with, if any? Will your workload affect your ability to work on my home?
I’ve spoken to another real estate agent who said they would list my home for a certain percent. Can you match that?

25. Follow up with a Thank You Note

Even if you don’t walk away with a signed listing agreement in hand, be sure to send a thank you note. Mail this out the day before your appointment, so it arrives soon after the appointment is over. This will ensure you make a good impression on everyone you meet.

Final Thoughts on 25 Steps to Win a Real Estate Listing Presentation

Whether it’s your first real estate listing presentation or you are a seasoned Realtor, these 25 steps can help you build a successful real estate business and bring the most amount of value to your clients.

Keep in mind that in the end, how you treat people will be more impactful than anything you say or do.

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Download a Free Listing Presentation Template & Refine Your Pitch

Download our free listing presentation template before starting from scratch with your own listing presentation or pitch deck. As you go through the stages below, use them as a guide, then customize your own presentation based on our instructions, adding your own photos, statistics, charts, and data. To get the greatest outcomes, each listing presentation should be tailored to the homeowner and property.

Free Template Download

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The 11 stages to a good real estate listing presentation that will help you get more sales customers are as follows:

1. Start with a quick overview.

The overview is a quick rundown of what your listing presentation will cover and how long they should anticipate it to continue. Some of this information may have been included in your pre-listing packet. The first section of the presentation includes who you are, your brokerage, and what you intend to learn from your customers throughout the listing presentation.

Remember that a great presentation doesn’t have to be lengthy to cover all of the essential points—30 to 60 minutes is a reasonable range, though some will require longer. First-time homebuyers, detail-oriented purchasers, and scared buyers may have more worries and queries than seasoned buyers.

Brief Bio & Introduction of Your Skills

A house seller wants an agent that is knowledgeable about their field and can effectively explain the sales process. Consider your position not just as a real estate agent, but also as an educator, in order to gain your customers’ trust and confidence in your capacity to sell their house.

Include the following information along with a small CV of your background:

In the last year, the number of properties you’ve sold in their neighborhood
If the properties you’ve sold are comparable to theirs, tell them about them (include a picture, if applicable)
How rapidly have you sold houses that you’ve listed? (average days on market, if favorable)
Closing pricing vs. list prices (were you over-asked, and if so, by how much?)

You may also use this part to boast (and gain client trust) about the prizes, certificates, or designations you’ve received that are relevant to this transaction. Simply connect all of these elements to your client’s property so that you can show value via hard effort, devotion, and a focus on their requirements.

What if this is your first listing presentation and you don’t have any real estate success statistics? Make use of your brokerage’s resources. Don’t do it alone if this is your first listing presentation. Bring a senior member of your team or brokerage with you so that your customers feel secure in the knowledge that they are dealing with a well-known organization.

Introduce Your Brokerage’s Power

Whether it’s your first or hundredth listing presentation, sellers want to know you’re backed by a respected firm. This not only ensures that you have a team of agents to deal with, but also that the organization has sold houses successfully for other homeowners. Make a strong case for why working with someone from your brokerage is a significant benefit.

Both large and small brokerages can provide a good deal. If you work for a larger brokerage, such as RE/MAX, Keller Williams, or Compass, you’ll probably be more concerned with figures like the number of homes sold in the previous year and the median home sale price.

If you work at a tiny boutique brokerage, on the other hand, you’ll want to highlight personalized service and your local origins. When working with a smaller brokerage, it’s common to emphasize customer service and the fact that your client won’t be simply another name on the list.

Return Your Attention to Your Customers

Now that you’ve persuaded the customer to hire you, it’s time to focus on what matters most: your client. Take the next few minutes to learn more about your homeowner. This stimulates conversation, makes the presentation more participatory and less boring, allows you to tailor your pitch to their specific requirements, and puts the homeowner at ease.

During your listing presentation, here are some questions you may ask to discover more about your seller:

Take notes on what matters most to your prospect to demonstrate your diligence and to ensure that you are attentive to their demands throughout the process. This knowledge will assist you in better aligning your pitch with your client’s requirements, emphasizing key points, and dispelling any doubts you may have.

If someone has already placed an offer on a property in a different area, they may need to sell their present home soon. You may use this information to convey to them how if their house is priced too expensive, it will take considerably longer to sell.

2. Provide Data on the Local Market

Bring the discussion back to the business of selling the client’s house now that everyone has been introduced. Presenting local market statistics for the neighborhood or location of the subject property is an excellent segue for commencing the sales section of your listing presentation.

Share historical market patterns, how rapidly properties are selling in the neighborhood, how many have sold in the last six months or year (depending on data available), and median price ranges. If prices tend to change depending on the time of year you want to sell the house, you may also want to add seasonal statistics and any other information that will assist homeowners understand the market data that has to go into pricing their home for sale.

This part may need more than one slide, but assess your audience to determine if you need to expand on any of the topics. Also, bear in mind that some of this data lends itself nicely to charts or graphs, and these visualizations may help the typical person grasp the information. While you can make these sorts of charts yourself (or with the help of your brokerage), it will take a long time.

It may be more convenient to get them through your MLS platform or to pay for a comparative market analysis (CMA) and listing presentation bundle from a provider like Cloud CMA. The commercial CMA software from Cloud CMA includes prepared charts and graphs that help you appear like an expert while also saving you time. They will also assist you with creating a print or digital version of your CMA report so that you may deliver it in person or electronically.

Cloud CMA may be found on the internet.

3. Describe the Selling Process

Give your customers an overview of the full sales process as you continue to educate them. Take enough time to ensure your customer understands what will happen over the process over the following several weeks or months, even if it doesn’t take hours. You should go through the following steps:

This section of the listing presentation should be tailored to your client’s previous experience selling houses. If you have a first-time seller, for example, you should take a bit extra time and stop every now and then to see if they have any queries. If you’re dealing with someone who has sold a lot of properties in the past, you’ll be able to get through this portion much more quickly.

Pro tip: Discuss how you and your customers will interact throughout the sales process, regardless of how much experience they have with the process. Ask your customers questions like these to establish expectations: What kind of contact do they prefer, and how often do they want to hear from you? Do they prefer to talk on the phone, send an email, or send a quick text? What will be their preferred method of communication with you? Everyone will be on the same page this way.

4. Get Your House Ready to Sell

After discussing the broad strokes of the local market, it’s time to zero down on your seller’s property. Even if you haven’t seen the house yet or are visiting it for the first time, it’s important to establish expectations for the seller in terms of how they will prepare their home for sale. While most house sellers are aware of this, it is critical that the client understands that it is their job to ensure that the property is in excellent condition in order to maximize the value.

The following are a few points to consider:

Decluttering: When it comes to furnishings, less is often more. Many people have more belongings than they need. To make it more desirable, your seller may need to remove furniture and hire storage space to store unwanted goods.
Buyers must visualize themselves living in the place to depersonalize it. The buyer will be able to see themselves in the property if family photos, nameplates, and other personal things are removed.
Cleaning: Selling a messy house is tough since no one wants to inherit a mess. This may need a thorough cleaning or the hiring of a cleaning agency, particularly if there are pets in the house.
Repairs: Because some buyers don’t want to purchase a property they’ll have to fix right away, it’s in the seller’s best interest to make sure all repairs are completed before the inspection. Depending on the status of the property, this might be anything from a broken cabinet hinge or leaking faucet to updating the electrical box or replacing the roof.
Renovations: In certain situations, upgrading a room or a piece of your house may significantly raise the value of your home. For example, if upgrading the basement bathroom costs $5,000 and adds $15,000 to the home’s value, the seller’s time and money may be well spent.

Because this is basically their job, it’s critical to go through these issues with your customer. You don’t live there, and it’s in their best interests to get the most money for their house when they sell it.

Prepare to provide suggestions for reliable, licensed contractors and local cleaning firms. Keep in mind that you must perform all of these tasks within a specified time limit in order to promote, list, and show the home to potential purchasers.

5. Create a pricing strategy.

The recommended pricing of the house and the approach for establishing the suitable list price will be one of the most important aspects of your real estate listing presentation. It may be difficult to talk to your customers about figures without seeing or touring the property in person, but it is critical to explain how selling their house appropriately the first time can save them money in the long run.

Pro tip: Even if you’re acquainted with the neighborhood, perform a preliminary comparison study for yourself before the listing presentation to familiarize yourself with the subject property. That way, before completing a thorough comparative market analysis (CMA), you’ll be able to talk to your customers about price in general. For reference, you may also provide a sample CMA report from a prior listing.

With your customers, go through what a comparative market analysis study is and what your approach is. Show how factors like square footage, upgrades, the number of bedrooms and bathrooms, and current market trends influence price. Then explain how those factors influenced your recommended selling price for the seller’s home. Finally, you want to do all you can to ensure that the homeowner understands how pricing works and how you plan to get the greatest outcomes.

6. Go through your marketing strategy with your team.

Your customers will be extremely interested in discovering how you can utilize these components in terms of marketing and advertising. In general, it’s a good idea to concentrate on the marketing techniques you can bring to the table and how you can apply them to their property particularly.

To go along with your presentation, you may also give a short checklist that specifies these topics.

Staging a House

In addition to decluttering, depersonalizing, and cleaning their homes, Staging a House is an important topic to discuss with clients as part of your marketing plan. Even though staging a home is not required, according to the National Association of Realtors, 31% of sellers’ agents said they staged all sellers’ homes prior to listing them for sale, and 82% of buyer’s agents said staging made it easier for their buyer to visualize the property as a future home.

Staging a House before and after (Source: Elite Staging)

Staging a House is used primarily because it’s beneficial in creating a clean slate to help buyers visualize themselves living in the home, and can be done strategically to attract targeted homebuyer types. To learn more about Staging a House, check out our in-depth guide.

Virtual Staging a House (Source: BoxBrownie)

The average national cost for Staging a House is about $1,500, but clients can also stage their home virtually at a lower cost. Using a company like BoxBrownie allows sellers to pay per image, making it a cost-effective option for clients who want all the perks of Staging a House without breaking the bank. BoxBrownie also does floor plans, which can be a great addition to your marketing images.

Visit BoxBrownie.com for more information.

Photography & Videography

Whether or not the property is staged, explain how and why you’ll employ professional photography and videography in your marketing. Bad images detract from your marketing efforts and may discourage prospective buyers from seeing the property at all. Bring samples of excellent and terrible images from other listings, as well as listing photos from your photographer, to properly describe the difference in quality.

An example of bad vs. excellent photography (Source: Photographics)

Many brokers and homeowners are preferring to provide video or virtual tours of their properties in addition to photos to increase engagement and provide purchasers with a 360-degree experience. You may incorporate an example of video marketing for previous listings with your listing presentation if you’ve done it before.

Drone video shows a property from a unique and entertaining perspective. Drone video highlights the breadth of residences that are huge or have enormous areas of land, making even ordinary properties seem spectacular. Our drone photography and video tutorial will teach you new methods to boost your real estate listing presentations if you want to learn more about utilizing drone footage.

You may also utilize a service like Matterport or Fiverr to help you make videos. Fiverr has a variety of freelancing services that may assist with images, videos, virtual staging, and other aspects of your listing’s promotion. To meet your demands, choose from a range of pros at various pricing ranges.

Visit Fiverr.com for more information.

Marketing to Buyers Directly

In addition, conventional marketing approaches are likely to be used into your strategy plan. Many people expect you will just list their house on the market and call it a day, so make sure you describe all of the various locations where you promote to buyers directly.

Here are some marketing strategies you may be doing and should mention to the seller:

If you’re looking for more marketing ideas you can pitch to your homeowner, check out our list of 29 Easy Real Estate Marketing Ideas & Strategies for Success here.

7. Use All Major Platforms to Promote Your Business

You’ll use your marketing materials on both offline and online advertising venues once they’re ready. You should inform the sellers that you want to market to the fullest degree feasible in order to bring them several offers, which will include using as many platforms as possible.

Local Multiple Listing Service (MLS)

Because some customers are unfamiliar with the multiple listing service (MLS), a quick explanation of the system and its function is beneficial. Explain how it makes their listing accessible to agents all over the world, how it will be available for buyer’s agents to present to their clients after it’s posted, and how the process works in general. It’s also worth noting that only real estate brokers have access to this site, therefore you’ll be able to find eligible buyer prospects from other MLS users.

Website & Landing Page

Whether you create your own IDX-enabled website or utilize the one provided by your brokerage, your online presence will be a major selling element for most homeowners. If you use IDX, emphasize how their listing will appear not only on your site but also on the IDX websites of dozens of other brokers.

Discuss how many visits your website receives (especially if the figures are remarkable), how it is structured to work, and how sales-oriented it is. For a visual, including a snapshot of your website and landing page. For example, ask if you can make their house a “featured listing” that will be seen by hundreds of people, or if you can provide them with a single-property website.

IDX website of Real Geeks as an example

You may develop a single-property or property-specific website or landing page devoted to the seller’s house in addition to promoting it on your own website. This would allow you to completely exhibit the seller’s home. Having a single-property website or landing page may help you generate more leads that are directly interested in the seller’s house, which is a powerful selling point during a listing presentation.

To help you develop the appropriate website and real estate landing pages to showcase your value as an agent and market your listings, look into firms like Real Geeks or Luxury Presence. You may personalize your website using Real Geeks’ themes, designs, and widgets. Their IDX website refreshes every 15 minutes, ensuring that your site is constantly up to date.

Go to Real Geeks.

Platforms on the Internet

Because 97 percent of consumers will use the internet to seek for a property in 2020, it’s critical to emphasize the sites you’ll utilize to promote the seller’s listing. These networks, unlike the MLS, are open to everyone, including active homebuyers, and enable customers to contact you directly without the need of an agent. You may explain why having leads contact you directly will lead to more showings since you will be the authority on their house.

Explain how being a Zillow Premier Agent promotes their listing if you are one. You’ll be able to display their listing on the internet’s most popular listing site with exclusivity. Zillow Premier Agent will not only assist you in closing seller leads, but it will also assist you in obtaining more buyer leads. See our guide on how Zillow Premier Agent works to learn more about the exclusivity that Zillow Premier Agent provides.

Visit Zillow for more information.

The Internet and Social Media

Emphasize that you will not only be posting marketing content on your The Internet and Social Media to spread the word about their property, but you will also be capitalizing on paid The Internet and Social Media advertising. According to LOCALiQ, the average click-through rate for advertising on The Internet and Social Media is from 2% to 3.44%, which is much higher than the average of 0.99% for other Platforms on the Internet. Especially in today’s social-media-crazed world, your clients will find The Internet and Social Media advertising a necessity for their property.

You may use the following websites:

While it is not necessary to post on every single site, focus on at least two or three platforms where you can produce creative and engaging content to advertise your listing. If you’re unsure of how to create The Internet and Social Media content or don’t have time, consider using Artur’in. Artur’in manages your The Internet and Social Media accounts and schedules posts to keep your business in front of your target audience. You’ll also get reports so you can be sure your ads are producing effective results.

Pay a visit to Artur’in.

8. Showings & Open Houses

In terms of open houses and showings, it’s critical to create expectations with the sellers regarding your position and their obligations. Obviously, you’ll be the one giving tours to potential buyers when they come to see the house, but you want to make sure that your client’s schedule and home security aren’t jeopardized at this stage.

Make sure your client understands that no one else will be permitted inside their house unless you or a licensed buyer’s agent are there. In terms of their function, gently suggest that it is in the seller’s best interest for them to avoid being there during open houses or showings since it may dissuade customers or distort their judgment when it comes time to make offer choices.

Explain when you’d want visitors to come to their house and when you’d like them to leave. Open houses will most likely be held on a regular basis until the house sells. Individual showings, on the other hand, may occur more spontaneously and at certain times on any given day of the week (with appropriate notice given to the homeowner). The seller will also need to provide you with a copy of their key or digital access code so that you may see their property.

The interface for showing time is called ShowingTime.

Consider utilizing ShowingTime to get safe and secure access to the property. ShowingTime is a smartphone app that enables agents to schedule visits and provides directions to the property. You’ll be able to define hours and days when your customers will be allowed or denied access, allowing you to ensure convenience.

ShowingTime will ask for comments after the appointment and will send you a message if the keys are not returned or if someone does not leave the property. It’s a terrific way to give your customers peace of mind when it comes to visitors to their house.

Go to ShowingTime.com to learn more.

9. Offers & Negotiations

The most difficult phase of the real estate process for sellers is sorting through bids and making counter-offers until an agreement is reached, since this is when the transaction becomes real. The seller hasn’t totally committed to selling their house until this moment.

Explain the procedure and establish reasonable expectations based on the existing market. In a seller’s market in a popular region, for example, they might anticipate several bids and may have to engage in a bidding war. In a sluggish market, the seller may be required to make price concessions, pay part or all of the buyer’s closing fees, or contribute funds for upgrades such as flooring or repainting.

Make it clear that this part of the process necessitates open and honest communication in order to ensure that you’re satisfying their requirements. To steer this phase of the dialogue during the listing presentation, use the seller’s replies to some of the questions you raised earlier, such as:

When do you need to get out the door?
Why are you on the move?
Is obtaining a good deal or receiving it on time more essential to you?
What will you do if you are unable to sell your home?

10. Closing & SOLD!

Because you covered the phases of the sales process before, you can keep this section short. However, if you have first-time homebuyers or those who want all the information, you should go through any extra concerns they may have concerning the final steps of the process that might affect the sale, such as:

Contingencies
Walk-through

Make sure you finish this section of the listing presentation on a good note by answering any queries they may have. Make it clear that the sales process may be lengthy and frustrating at times, but that you will do all possible to make it go well in the end. There will be relief and a new experience after everything is completed.

11. Make a plan for the next steps.

The sellers should be ready to commit to employing your services and confidence in your abilities to represent their property at this stage. However, you may not be the only person they’re thinking about hiring as an agent. Scheduling one or more next steps is an excellent strategy to continue the dialogue beyond this point.

If you still need to complete a detailed CMA report, schedule a time to walk through the property, and discuss the proposed listing price. Schedule it as soon as possible after the listing presentation to get ahead of the competition. You can also propose a time frame for them to be ready to schedule Staging a House or a photography and videography session. By keeping the conversation in a forward motion, you are setting yourself up to be their exclusive listing agent.

Additional Pointers for a Great Presentation

We have a few pointers on how to build your pitch now that you have the 10 items to add in your listing presentation and a free listing presentation template to alter. Your listing presentation’s content will be based on your expertise, the market, and your client, but how you present it may make all the difference.

Organize the Discussion

People may interrupt or attempt to take over the discourse during any presentation. It’s critical that you, as the professional, steer the discussion in the right direction. You may achieve so by using the following strategies:

Be kind yet firm.
Keep the emphasis on your story with the slides serving as a supporting background. Don’t overfill your slides (or any presentation pages) with descriptive text or photographs; keep the focus on your narrative with the slides serving as a supportive backdrop.
Throughout the talk, maintain constant eye contact.
Be excited about the material and passionate about it.
Prepare for questions before giving a presentation.
Pay attention to how your audience reacts.
To get the seller back on track, ask questions.

Allow questions, but don’t wander too far from your presentation’s current subject. Maintaining control of the presentation will keep your customers engaged while also allowing you to stay focused on the matter at hand, which is why you are the ideal person to sell their property.

Demonstrate that you are concerned about their needs.

In your listing presentation, you will have the opportunity to promote your talents and competencies. Clients, however, are focused on how those items suit their wants, regardless of how amazing your reputation is.

“Remember, it’s not about the number of houses you’ve sold or the accolades you’ve received; it’s about meeting and surpassing their goals and requirements.” Yes, tell them about yourself, but don’t allow it take over the presentation.”

Instead of emphasizing on a recent achievement, for example, discuss why you received the honor and what it means to your prospective customer. Always keep your attention on the seller, their house, and how you can best satisfy their requirements.

Make a plan for adaptability.

Because each homeowner is unique, you must personalize your listing presentations. Be flexible enough to go into additional information when necessary or omit some aspects of your presentation. Whether your homeowner is tech-savvy, for example, check how they respond when you start talking about websites and landing pages to determine if they want to delve in or bypass it.

If you do wind up skipping portions of your presentation, remind them that you’ll leave them with additional information and that you’ll be accessible for questions if they have any later. When there are aspects of what you’ve stated that others don’t understand, they may ask a friend or family member to evaluate it and provide their perspective.

Treat everyone of your customers like VIPs.

Money is money, regardless of how much a house is worth, therefore treat your customers like VIPs so you can keep obtaining business. Bring lunch or buy them supper as you go through the CMA report during your listing presentation.

Breaking bread is something that friends do together, and it may make individuals feel valued as well as more receptive to talk. Paying the bill creates a sense of reciprocity, making it more likely that a customer would select you over a competition who hasn’t made such a personal commitment. This will provide you the opportunity to win over your customers both via real estate and a personal connection.

“Our listing assistant verifies the customer’s appointment and then ensures that the meeting is prepared by posting a VIP parking sign in the parking lot and directing the client to it. We have a welcome sign with the client’s name on the receptionist desk. The listing assistant welcomes the client, brings them coffee or water, and then has them view a seven-minute listing video that explains all of our marketing, value additions, and services.

“After the video concludes, the listing agent enters the room to address questions, review the CMA with the client, discuss their requirements and relocation plans, determine a listing price, and sign the listing papers. This is a one-of-a-kind approach to securing additional listings that has shown to be quite effective.”

It’s also crucial not to judge a book by its cover since you never know when a $100,000 seller may promote your services to a family member or friend who wants to sell a $1 million house. You’ll have more opportunity to create leads for your real estate firm if you treat all of your customers like VIPs.

As a sign of gratitude for the chance to present, you might even provide modest branded presents to your customers. They may be anything from a Frisbee to a dog dish as long as your real estate brand is printed on it. If you don’t already have a logo, Tailor Brands can help you design one. Simply visit their website, enter in your business name, and choose your preferred logo design designs. The logo may then be customized to your taste.

Tailor Brands can be found on the internet.

Perfection comes with practice.

The old adage “Perfection comes with practice.” is true for listing presentations, because you can’t jump in front of sellers expecting them to give you business without knowing your stuff. Role-playing with a co-worker or family member is a great way to bring your listing presentation off your laptop and into reality. You may be surprised to find that lines that sounded great in your head fall flat with other people.

Consider videotaping yourself and reviewing it afterwards to notice your facial expressions, where you struggle, and where you do your finest job. We are often our worst critics, and you can utilize that criticism to improve the appearance of your item.

Pro tip: Keep track of how long your presentation takes by timing yourself. You may not notice you’re rushing through or taking too long on particular areas, but pacing yourself might help you make the necessary modifications.

Emotion comes first, followed by logic.

While logic tells us to adhere to the facts, keep in mind that selling a property is frequently a highly personal and emotional choice, so allowing emotion to take the lead during your listing presentation isn’t a bad idea. Inquire as to why the customer is selling their house, and be attentive to the answers.

It might be for a pleasant cause, such as the birth of a child, the purchase of a vacation property, or a life shift. However, it might be for a sad or bittersweet reason, such as a death in the family, a job loss, or a move away from the house they grew up in. Despite the fact that this is primarily a financial transaction, being sympathetic and sensitive of a client’s emotional reasons for selling will get you farther than being a stickler for the facts.

Always be true to yourself.

There are many different kinds of real estate agents, so be true to yourself throughout your listing presentation and beyond. Be bubbly if you’re bubbly. If you’re bashful, stay that way. Be humorous if you’re funny.

If you attempt to be someone else, your customers will see you as dishonest and doubt your credibility. Although your personality is important, being confident, clear, and informed throughout your listing presentation demonstrates your talents and worth as a real estate agent, which will help you gain customers in the end.

Check out the post 9 Strategies to Get More Real Estate Listings for assistance finding listing possibilities so you may apply these abilities and your listing presentation template.

The “ listing presentation real estate template ” is a free template with customizable features that will allow you to create a professional looking listing for your property. The template is fully editable, so you can customize it to fit your needs and make it your own.

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About The Author
Latest Posts

The Ultimate Listing Presentation

Ted Greenhough

March 24, 2021

Have you ever lost a listing to another agent and had the seller tell you it came down to a coin toss?

“We really liked what you both had to say, and it was a very difficult decision. Thank you so much for your time!”

That’s a kick in the guts. I’d rather be told that the other agent was ten times as good as me. At least that’s a clear explanation. 🥺

There are two potential reasons for the coin toss explanation:

The clients are being kind and trying to let you down easy, or;
It really was a coin toss.

A coin toss doesn’t necessarily mean you both had equally strong presentations. Actually, it’s far more likely that they were equally unconvincing, and the seller picked the agent “they felt more comfortable with.” Have you ever heard that kick-in-the-guts?

But a powerful, convincing presentation will overcome “who they like better” every time.

The Amateur Presentation

A CMA on its own is not a presentation. You’re supposed to be trying to convince people to hire you, not merely determining the price. The CMA is just one piece of a large puzzle.

I’ve seen probably 50 REALTOR® listing presentations, and most of them simply did not have a convincing explanation of why the seller should hire that agent over any other agent.

When it comes to a one-on-one pitch to sell your services and potentially earn a five-figure commission from a single transaction, the lack of professionalism in our industry is astounding to me. Sorry. Not sorry. 😲

I mean, think about it, first name. You worked very hard to get to the kitchen table, ready to make your pitch to get the listing. And now you’re leaving this last and most vital step up to a coin toss?

That’s like hitting an in-field homer and then deciding to walk from third to home base.

Watch the Demonstration

It’s not nearly as difficult as you might think to produce a highly impactful, educational presentation that builds trust and rapport, and blows every other agent out of the water. And, here’s the most important part:

It’s about much more than merely winning more listings. 🤔

My clients were often so impressed with my presentation they started recommending me to their family and friends before I had even listed their property. Then, they were way more cooperative with me throughout the process, looking to me with respect and following my advice, having already established myself as an expert during the listing presentation.

That means the listing itself was more successful, my clients were thrilled , and I got more referrals.

That’s the opposite of a vicious cycle! 😆

Would you like to see my presentation? Simply reply to this email, and I’ll send you a Zoom link to watch it from start to finish, beginning at 9:30 a.m. (MST) tomorrow, March 26.

You’ll notice a few things that are unique about my presentation. For example, I never once mention myself or my accomplishments. Why? Because nobody cares.

My presentation is all about educating and creating trust and rapport.

See you tomorrow!

This article was inspired by module #14 – The Ultimate Listing presentation – part of the Agent Skills Master’s Program .

In ‘The Ultimate Listing Presentation,’ I explain step-by-step how to create a powerfully persuasive and personalized slide presentation, including six major segments: The Market, The Price, Preparation, Marketing, Communication, and Negotiation. Never lose a listing you want, ever again. Here’s another article inspired by the same module: How to Educate Your Clients

4 thoughts on “The Ultimate Listing Presentation”

Please send me “The Ultimate Listing Presenation!”

Hi Rick. I actually teach you how to create your own in the Master’s Program! Are you the Rick Hunter from Battle Creek, Michigan?

Is it possible for me to get a copy of your ” The Ultimate Listing Presentation”?

Hi Richard, Sorry, but this is something I send to members when they’ve completed my course. However, if you’d like to sign up for the weekly Real Agent Memo, here is a link. Just scroll to the bottom. https://agentskills.com/real-agent-memo/

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The 20 Best Real Estate Listing Presentation Tools

Attractive, professional listing presentations win over clients, so we’ve identified 20 great tools to make your presentations stand out. With these handy resources, you don’t have to be a graphic designer to get beautiful results.

Graphics are obviously important to the visual appeal of your listing presentation, but there are other elements you may not have considered, like stylish fonts, informative charts, and presentation software (there’s more to life than PowerPoint). We’ve touched on all the bases so you can create a listing presentation that looks great on every level.

Price: Free ‍

Arguably the most popular tool in this post, Canva makes graphic design easy — even if you consider yourself a not-so-tech-savvy real estate agent. The platform offers numerous design formats that fit all of your real estate marketing needs, including listing presentations. You can upload images, add text overlays and icons, create photo collages, and beautify your listing presentation in countless ways using Canva.

Top Features

Easy drag-and-drop interface for adding text and visuals to your presentations.
A seemingly endless library of images, templates, fonts, and icons to choose from.
Detailed but straightforward photo-editing tools to adjust your designs accordingly.
A new iPad app that makes designing on the go simple and convenient.

2) Piktochart

Price: $29/month ‍.

Real estate listing presentations usually entail a fair amount of data. Blow them away with easy-to-read stats and figures related to your real estate sales history and local market (like home values) in the form of beautiful infographics featuring graphs and charts created with Piktochart. If you’re concerned about starting from scratch and organizing your data, don’t worry: Pre-made templates (several of them) are at your disposal when designing this intuitive tool, while you can also import Google Spreadsheets and similar data files to develop comprehensive number-based visuals.

Simple dashboard interface, which makes it simple to identify the right editing tools to use.
Tons of pre-loaded images and icons that can make your charts and graphs more attractive.
An interactive map feature to showcase a variety of details about your area.
Integration with Evernote and SlideShare (should you want to publish your graphics online).

3) Google Slides

This is the first of three Google listing presentation tools listed in this post. Ease of use is the main selling point of Slides, as you can access it on just about any device (desktop or mobile), share your work with others, and edit and comment on your work in mere seconds. It has the feel of PowerPoint but with much more capabilities and design offerings to make your real estate listing presentation look as professional as possible (though if you’re an avid PowerPoint user, you can also upload your PPT listing presentation into Slides).

No internet connection? No problem: Work on your listing presentation offline with Slides.
Auto-saves all of your work, so you don’t have to fear losing design updates and alterations.
Embed videos and select from thousands of images and icons in Google’s extensive database.
Available on iOS and Android devices, so you can fine-tune your presentations on the fly.

Price: Public plan is free; Enjoy plan is $59/year; Pro plan is $159/year

One of the more popular listing presentation software options among real estate agents and firms is Prezi — and it’s very easy to see why. The platform makes it a cinch to present your listings, company history, and sales pitch to your real estate leads in style. Think of the tool as the anti-slideshow presentation software, thanks to its simple design functions, smooth transition features, and modern-looking effects capabilities.

Fade-in animation that brings new text, icons, and images onto the screen in a stylish manner.
Plain-English navigation setup, meaning you won’t spontaneously combust using the platform.
An array of tutorial articles and videos on the Prezi website that help with every possible usage scenario.
Handy timing feature that allows you to keep your listing presentation moving along at the right pace.

5) TouchCMA

Price: monthly plan is $25/month; annual plan is $15/month.

TouchCMA is one of the best listing presentation software solutions out there today, and that’s the case for several reasons — chief of which is you don’t have to spend a lot of time or energy compiling data, imagery, and resources for your presentation. Rather, the iPad app automates all of that work for you by providing up-to-date listing data for your area. Use the area-mapping tool to highlight specific neighborhoods and communities where sellers reside to give them a glimpse of niche market conditions. To add your own personal flare to your listing presentation, real estate data and videos can be added into the software.

Directly connects to your MLS, giving you real-time data to share with potential clients.
Comb over listing after listing — including their pricing details, images, and other key info — in minutes.
Compare homes for sale side by side to give your leads a snapshot of local property values and other key info.
Add all of your branding collateral to TouchCMA to prove you’re a reputable professional.

Price: Essentials plan is free; Pro feature is $6.99/year ‍

Adobe’s Creative Suite is a pretty fantastic investment for agencies and brokerages who can afford these resourceful programs. For solo agents, though, it can be costly and, thus, not worth it. Pixlr offers a suitable alternative. The photo-editing software is essentially a simplified version of Photoshop that offers the same image adjustment tools but in a more comprehensible manner that befits those who aren’t design experts. For your listing presentation, use Pixlr to bolster your branding and make your real estate business look trustworthy and reputable — something practically all buyers and sellers take into account when selecting representation.

Text masking allows for text overlay additions to your photos that can be stylized with flashy designs.
Simple image-layering capabilities so you can make your presentation look like a pro created it.
Cropping, blending, and adding effects to photos and images is a painless task for Pixlr users.
The Pixlr Express mobile app means you can snap shots of your listings and effectively edit them seconds later.

Price: Basic plan is free; Pro plan is $5/month ‍

Deemed “ the PowerPoint killer we’ve all been waiting for ” by TechCrunch, Bunkr is one of the more fashionable listing presentation software options for agents. The French company has grown a solid reputation as the go-to presentation solution for big brands (a look at the Bunkr site shows Evian, Foursquare, and LinkedIn have all utilized the service). Where it distinguishes itself from PowerPoint (though the UI functions quite similarly) is its content-collecting features: Find anything you want online and save it with ease to your Bunkr folders. No matter what you’re working on, you can access this content bank and add images and video to enliven your presentation.

Install Bunkr’s bookmarklet to easily save relevant, interesting content you come across online for later use.
The “Lists” feature acts as both a note-taking system and as reminders to incorporate certain points and content in your presentation.
Broad selection of fonts, backgrounds, borders, colors, and type-editing features to make presentation creation simple.
Mobile-ready, meaning your presentations look top-notch and function well on tablets and smartphones.

8) Haiku Deck

Who said creating real estate listing presentations can’t be fun? Haiku Deck is a premier presentation service that truly makes working on projects an enjoyable (and stress-free) experience. Whether you work on desktop or use the iOS app , Haiku Deck offers an array of elegant-looking imagery and text options to make your presentation look like a professional designer spent hours polishing it up. When you’re done completing your masterpiece, you can use your iPhone as a remote to meticulously guide your real estate leads through your pitch.

A limited navigation bar that includes only the essentials (for text, image, and formatting) needed to create a compelling listing presentation.
Exhibit your real estate business and market data in easy-to-create charts and graphs that come with relevant icons.
An image search feature that navigates Flickr’s Creative Commons database, so you don’t have to spend hours finding the right photos for your presentation.
Plenty of interesting presentation themes are available along with budget-friendly theme packs to enhance your design work.

9) PicMonkey

Price: basic plan is free; royale plan is $4.99/month ‍.

Edit and touch up photos and other images, create various types of collages, and design your own presentation slides from the ground up (or with the help of pre-loaded themes) using PicMonkey, an alternative to Canva that’s just as easy and enjoyable to learn and use. Unique icons and other visuals at your disposal mean your presentation can be jazzed up in seemingly innumerable ways. Given you can use the service for your real estate website (landing pages, blogs — any web page, really), this is a can’t-miss platform.

The PicMonkey blog and Features page offer insightful articles and tutorials to help you craft amazing presentations and edit images with ease.
The Royale plan offers several more fonts, layouts, and pre-set designs to choose from to set your presentation apart from the competition.
Crop, sharpen, rotate, resize, and add exposure to any and all images and photos you add to your PicMonkey account.
Want to add a holiday or other niche theme to your presentation? PicMonkey has many unique ones to choose from.

10) Office Timeline

Price: basic edition is free; business plus edition is $49/year.

Here’s a common listing presentation scenario: Your prospective clients want to know more about your background and history as an agent. You don’t want to forget to include a visual representation of your past. To avoid this, use listing presentation software like Office Timelines, which makes showing important dates a cinch. Simply set the parameters for how long of a period you want to display in your presentation and then add notes to each notable date: when you became an agent, when you earned specific certifications, when you opened up your firm — any date that can inform your leads and help you tell your story.

Selecting a timeline format, adding your milestones, denoting the dates, and customizing timelines with various colors and fonts is simple.
Several timeline chart styles to choose from, allowing you to expertly show off your business and personal background.
Another platform that integrates with PowerPoint, so you can enhance your PPT listing presentation slides even more.
The Timeline Wizard feature allows you to create your own timeline from scratch, if you don’t feel like using one of the templates.

11) Recite This

Price: free.

You won’t find an easier site to use on this list than Recite This, a service that allows users to enter copy (quotes, tips, whatever) into a text box and select a design theme to create their own designs featuring the excerpts. If you want to use a different background with your copy, simply select the “Try Another Template” button. Once you’re done, you can download the image and use it for your presentation. If you have testimonials from happy clients, use them in Recite This to create eye-catching text designs that can grab the attention of your prospective clients. All in all, this is a minor tool to assist your presentation development, but one that can save you lots of time crafting your own text-based design.

Top Features:

As long as you have specific copy in mind at the ready, you can create a Recite This quote design in seconds.
You can preview how your copy will look using each design option as you enter in your text.
There are several background templates to choose from, so you can easily find ones that fit your stylistic preferences.
Share your text-based designs, like client testimonials, on social media — in addition to using them for your presentation.

12) Placeit

Price: comp plan is $12/month; several other pricing packages, depending on use ‍.

Showing off your responsive real estate website is a surefire way to impress leads. Placeit’s main service is to provide a canvas for websites to be shown on mobile devices. Use the platform to upload images of your website onto the template slides that feature blank iPhone, iPad, and other mobile screens so your leads can see what it’s like to navigate your site on different devices. Show buyers and sellers your ability to understand technology and how to aptly use it to help them purchase and sell their homes.

Got a mobile-friendly real estate website? Take screenshots of it and add them to the nifty slides Placeit offers.
Match a device with one or more appealing backgrounds depicting different kinds of scenery, like offices and homes.
It’s not just for website screenshots: Upload video to show off on mobile devices as well, like listing video snippets.
There are plenty of different pricing packages to choose from, so analyze which one works best for your budget.

13) Google Hangouts

Sometimes, you have real estate leads you simply can’t meet with in person, like those who live several hours away or even across the country. That’s where platforms like Hangouts come into play. Simply log in to your Google account (or create one, if you don’t have one) and invite your leads to a Hangout. As long as you both have a strong Internet connection, you can conduct your presentation as normal (and sharing your screen — whether it’s a website, slideshow, or video — is a cakewalk).

It’s available on practically all major mobile devices, so if you must present on the go, you can.
Need to present one party of buyers or sellers instead of individual ones? With Hangouts, you can invite up to 10 people.
You can record your Hangouts — meaning you can learn from past listing presentations via the platform.
Perform other tasks on your desktop, tablet, or smartphone (like pulling up important files) mid-conversation.

14) PowToon

Price: basic plan is free; pro plan is $57/month; business plan is $127/month ‍.

Explaining your value proposition to buyers and sellers with data is an effective presentation method. Sometimes, though, presenting charts and graphs can … well … bore them. Prevent yawns by sprucing up your sales pitch with a unique visual element. PowToon is a viable option, as users can create animated videos of their products and services — or, in the case of real estate agents, videos to show sales history, local market details, and other interesting tidbits. Just take a look at some notable real estate companies and professionals who’ve used PowToon to bolster their presentations.

Add music and voiceovers to your animated listing presentation videos to make them more informative and appealing.
Share your work on your real estate YouTube page (just be sure to promote it on other social media channels).
PowToon’s dashboard is more than manageable, as it includes all of the icons and editing tools you need to craft amazing videos.
Countless icons, characters, backgrounds, and other visual aids to choose from.

15) Infogram

Price: basic plan is free; pro plan is $18/month; white label plan is $50/month ‍.

The best listing presentation is the one that both educates and enthralls buyers and sellers. With Infogram, you’ll accomplish both. Just choose a template, input your data, add some explanatory copy for your figures, and you have a beautiful, informative graphic that can wow your audience. What’s more is you can add numerous icons, along with images and videos, to your presentation, meaning you don’t have to stumble over countless slides during your meeting with leads. Instead, you’ll have one single infographic that incorporates all of the info you need.

Connect your data software with Infogram so your graphics can automatically populate new data.
A lustrous look on all devices, thanks to the infographic tool’s responsive design setup.
Create bar and line graphs, fill out area charts, and utilize the map feature to power your presentation.
The new video infographic creator means your data will look alive during your presentations.

16) emaze

Price: basic plan is free; pro plan is $4.90/month; emazing plan is $9.90/month ‍.

Plentiful listing presentation templates that can be edited with a plug-and-play design in minutes: That sums up what you get when using the intuitive presentation software emaze. The HTML5 platform is a cut above the competition due to its template options, ability to add sound effects, and distinct transition elements. And if you don’t want to start over from scratch using emaze, import your PowerPoint listing presentation copy and images in seconds.

Many attractive 2D and 3D presentation templates at your disposal.
Pre-loaded placeholder images and text make it easier to input copy and graphics.
The ability to embed YouTube videos in your presentation.
Access your work anywhere, anytime thanks to the tool’s cloud storage.

17) Present.me

Price: basic plan is $3.95/month; pro plan is $17.95/month ‍.

For listing presentations done remotely from clients, Present.me offers an intriguing structure: Viewers of the video presentation platform can see you on one side of the screen and your presentation on the other half. This means no more having to explain your presentation to buyers and sellers over the phone. Use Present.me and your leads can watch your presentation whenever they have free time. Though you’ll definitely need to follow up with your leads to ensure they understand everything you can offer them, this is a helpful tool for those times when you simply can’t be there in person to pitch them.

Edit and trim your videos so that your voice recording aligns with your presentation’s visuals.
Your PowerPoints, PDFs, and Google Docs can be integrated with Present.me.
The service offers a handful of plugins to make it easy to share presentations on your real estate website.
If you don’t want to post presentations on your site, email presentations or create a subdomain to host them.

18) Google Fonts

It may seem like a small component of your real estate listing presentation, but using the right font can make all the difference. Comic Sans won’t cut it if you’re trying to impress prospective clients. Instead, comb through Google Fonts to find one (or more) suitable typefaces to use. For instance, if you create a Keynote or PowerPoint slideshow, you can use one font for slide titles and another for the body copy. If you want to know the best of the best Google Fonts (and how to actually use the font service), check out this informative post from BootstrapBay .

There are more than 650 font families you can choose from for your presentation.
Every single one of those 650 font families? Oh, yeah: They’re 100% free.
Once you select a font, you can instantly use it in your presentation.
Google lets you know the page load times for each font (in case you want to use them on your website).

19) SlideDog

Price: basic plan is free; pro plan is $8.33/month ‍.

Many agents transition from clicking through slideshows during their presentations to showing videos and guiding leads through their real estate website. That means having to switch from screen to screen, which can make presentations drag and, more importantly, seem disjointed and unorganized. SlideDog provides a solution to this dilemma. Drag and drop multiple screens at the bottom of your SlideDog dashboard to create a playlist. Then, adjust the screens for sites and other files (like PowerPoint and Prezi presentations) in the order in which you want to present them. This listing presentation software tool is as straightforward as they come.

Simply click on any of your uploaded screens for websites, videos, and other files to make them populate the screen.
Use any mobile device connected to SlideDog as your remote control for your presentation.
Your audience can view your presentation on their own devices as well, thanks to the platform’s Live Sharing feature.
Use the dual screen function to present your listings on a larger format, like a TV or projection screen.

20) Easel.ly

A big problem with most graphic design services that claim to be easy to use is … well … they’re not. The learning curve is bigger than stated. The user experience isn’t as uncomplicated as promised. That’s not the case with Easel.ly, which is a time- and headache-saving tool that offers an intuitive drag-and-drop design tool that’s as accessible as any infographic platform out there. It has just enough templates and resources so as not to overwhelm novice designers. Use Easel.ly to showcase your value proposition, notable deals you’ve closed, or your plan for selling a prospective client’s home.

You can create a fully detailed infographic in mere minutes with the template, icon, and text overlay features.
Too many tools and widgets can frustrate graphic design beginners — Easel.ly offers just enough to make each graphic distinct and gorgeous.
Your final product can be saved and exported in a variety of files types, like PNG and JPG, as well as downloaded as a PDF.
A clean, sleek canvas is all you see when working on your presentation graphic.

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How to Create a Killer Real Estate Listing Presentation

Posted on April 8, 2023 by Krista Mashore

Whether you’re a new agent or one that’s been doing business for a while, finding new prospects and deals can be challenging, especially in a competitive market like the one we have today.

If you need help closing deals in the real estate market, I have a couple of strategies that work time and again.

One is to send out personalized video text messages to your sphere. Nothing fancy, and nothing work-related.

These text videos should be friendly, focusing on engaging with your sphere about what’s important to them, like a birthday or significant life event. Or simply just to say hello.

It’s simple to create and send, and if you focus on sending ten video texts a day to people already in your sphere, you’ll be able to gin up some leads and referrals in no time.

Another strategy I’ve used that works like Gangbusters is to create killer real estate listing presentations.

The Killer Real Estate Listing Presentation

Creating a killer listing presentation is one of the most critical aspects of selling a property. A well-crafted presentation can help you showcase your expertise and persuade potential clients to choose you as their real estate agent.

In a competitive market, making your real estate listing presentation stand out from the rest is essential.

While there are many ways to make your listing presentation unique, it's essential to focus on the key elements that will make your presentation compelling and engaging.

If you want to create a killer real estate listing presentation, you must be strategic, creative, and well-prepared.

Why Is A Listing Presentation Important?

A listing presentation is a sales pitch given by a real estate agent to a homeowner who is interested in selling their property. The purpose of the presentation is to convince the homeowner that the agent is the best person for the job and to secure the listing agreement.

These are essential to a real estate agent's job and the lifeblood of securing your business.

It is the process of presenting a property for sale to potential buyers. The purpose of the listing presentation is to convince the seller that you are the right agent to sell their property. In addition, it is your chance to showcase your skills, expertise, and market knowledge to the seller.

A compelling listing presentation will help you win the seller's trust and confidence, which can lead to a successful sale.

It also helps you establish your brand in the real estate market and attract more clients, making it crucial to invest time and effort in developing a well-crafted and personalized listing presentation that will set you apart from your competition.

Before A Listing Presentation, Establish Your Expertise

There are three parts to winning a listing. The first is the pre-presentation marketing which includes outreach and education materials. The second step is the actual listing presentation, and the third is the follow-up and marketing of a new listing.

To begin with, you need to develop some recognition and trust in the potential client about you and your services.

There are a variety of ways to do this, from social media to golden letters to blog posts sharing success stories, providing testimonials from satisfied clients, highlighting your credentials and achievements, and more, but establishing your expertise before a listing presentation is crucial to winning the trust and confidence of potential clients.

Also, think about what your potential client may want to know and create content on a blog, e-Book, webinar, or social media that addresses the things that interest a seller in your area.

It could be about market trends, marketing tips, improving curb appeal on a home, or touch-ups and renovation tips to maximize the purchase price.

Doing this will set you apart from other agents and position you as a trusted advisor who can help clients achieve their real estate goals.

This can lead to more successful listing presentations and better business opportunities.

Understand Your Real Estate Clients Needs Before The Listing Presentation

Ok, this is a big one. If you want to create a killer listing presentation, you need to understand your client's needs before you ever try to pitch selling their house to them.

Try to understand their “why” and how you can help them. This strategy will help you in your pre-listing efforts and prepare for your listing presentation.

Understanding your potential client's needs can also aid in building trust and rapport with the clients, making it easier to strike a deal.

One of the most important things to do ahead of time is to do a deep dive into the local market so that you can present the challenges they may face and provide them with different solutions to those problems.

So, before you meet with the potential seller, do your research. Know the market, know the competition, and what you can provide that they don’t.

For example, you have a big book of potential buyers or a lot of name recognition. Don’t worry if you’re starting and don’t have those things, just think about what sets you apart from other agents and how you can stand apart from those other agents.

As you’re talking about what sets you apart, one thing you can control more than any other factor is your knowledge of the local market and what homes in the area have sold for recently.

This step will help you answer the seller's questions and give them confidence that you know what you're doing.

Second, and this one is crucial, listen to the seller. The most important thing you can do is to listen to them. For example, what are their goals for selling their home?

What are their concerns? What is their timeline? The more you understand their needs, the better you can position yourself as the right agent to help them achieve their goals.

Create An Engaging Story

Before creating a killer real estate listing presentation, you want to educate your potential clients about the market, your services, and what sets you apart. I’ve written a book called Savvy Seller, which has three different versions to help guide you through the importance of this step.

When it comes to listing presentations, it's essential to not only present data and figures but also to tell a compelling story that captures the attention of potential clients.

Start with a strong hook . The first few minutes of your presentation are crucial for grabbing your audience's attention. You want to start with something that will make them want to keep listening. An excellent way to do this is to tell a brief but captivating story, such as a previous home you've sold or a current property you're working on.
Be personal. The best stories are the ones that are personal and relatable. Share your experiences with your neighborhood's homes and how you’ve helped families or people similar to your potential client. Talk about why you love it and why you think your clients will love it too. This will help build trust and rapport with your audience.
When you're telling your story, focus on your listing benefits . What are the things that make this home special? Why would someone want to live here? Be sure to highlight the features and amenities that will appeal to your target audience.
Use visuals to support your story. Visuals can be a great way to add interest and engagement to your presentation. Use photos, videos, or even props to help illustrate your story. This will help your audience visualize what you're talking about and make it more memorable.

By creating an engaging story, you can establish a deeper connection with your audience and help them envision the exciting possibilities of working with you. And by incorporating personal anecdotes or real-life scenarios that showcase your expertise and ability to sell properties successfully.

Remember, a memorable story can be the difference between a forgettable pitch and a successful partnership.

Tailor Your Presentation To Match Your Client's Needs

Ok, now that you’ve done the pre-search and created an engaging story, the next step is to tailor your listing presentation to each client's needs and preferences.

For example, you should consider the type of property and its location, as well as the needs and expectations of your clients.

So when discussing this all with the seller, explain that if the buyer is looking for a family home, show how you’ll market and highlight the property's features that make it an excellent option for families.

You should also focus on the benefits you provide, such as marketing strategies, services, and access to resources that will help the client sell their home quickly and at the best price. But, again, if you’ve done the first couple of steps already, this reinforces what the seller perceives about your services.

By tailoring the presentation to match your client's needs and preferences, you can ensure that they leave a lasting impression on any potential sellers and increase the chances of getting the listing.

Develop Your Listing Presentation Strategy

When it comes to listing presentations, having a good strategy in place is essential to success.

Before you meet with your potential client, start with the end in mind.

What do you want your sellers to do after your presentation? If you want them to sign the listing contract, have it in hand and ready to present to them.

Or if they’re not ready to sign, do you just want them to keep you in mind when they're ready to sell? In that case, have something memorable to leave them with, like a book, home evaluation kit, or other soft-marketing promotional materials that help make you stand out and memorable.

Once you know what it is you want them to do, you can tailor your presentation accordingly.

In general, it's essential to develop a plan of action that outlines the steps you will take from initial contact with a client to closing the deal. The more research and work you put in before your listing appointment, the better off your chances are to win the contract.

Win The Listing Before You Arrive

“ Win the listing before you arrive ” is a strategy I use and suggest to agents that sets you up for success and makes it so that instead of you having to do a ton of prospecting, it gets sellers to contact you. It means securing a potential client's commitment to using your services before actually meeting them.

To accomplish this, you need to showcase your expertise and demonstrate the benefits of working with them through various marketing strategies such as social media, email campaigns, and online reviews.

The purpose of winning the listing before you arrive is to establish trust, build a reputation and increase the likelihood of closing the deal.

Doing so saves time, money, and effort on your part while making the client feel confident and satisfied with their decision.

To win over sellers with your killer real estate listing presentation, create video content that solves their problems. First, identify the prominent issue people face when selling, then teach them how to solve it.

For example, many sellers need help finding a new home.

You can teach them about selling as a contingency or, if you’re in California, a 1031 exchange, which is a way to sell a home and avoid hefty capital gains taxes. Explaining these benefits to your potential client will help them understand their options and position you as a local go-to expert in real estate.

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Ways to Master Your Real Estate Listing Presentation

Your listing presentation.

As a real estate agent, your success is dependent on your listing presentation and pitch. From start to finish, your realtor listing presentation will showcase who you are and how you bring value to your clients. It should include key metrics like local market statistics, an overview of your selling process, and how you help your clients get the most value out of their home, which will instill a sense of confidence and trust.

Today I thought I’d share some of my best tips to improve your listing presentation so that you can start winning more listings.

First up is one of my most popular #TomFerryShow episodes…

What Is a Real Estate Listing Presentation?

A real estate listing presentation can be viewed as a realtor’s elevator pitch. Creating a strong listing presentation is crucial to the success of your business. This is because it’s your opportunity to convince sellers to choose you to sell their home over other realtors, investors, at auction, or by themselves.

In today’s increasingly remote world, you may even need to host a virtual listing presentation. A virtual listing is similar to a traditional listing presentation, but is delivered through a video conferencing platform like Zoom or Skype. While virtual presentations may take time to get used to, they allow you to get into contact with clients who may be further away or can’t meet in person.

There are several ways you can present your realtor listing presentation, such as on a PowerPoint deck, a brochure, a video, or another form of visual presentation. No matter the format, your real estate listing presentation should contain key elements, such as:

Listing price of the home
Reasoning for your listing price
Interior upgrades
Exterior upgrades
Other relevant fixes or remodels

By creating a thorough listing presentation that outlines the key points as to why you should be chosen as a seller’s listing agent and how you’ll help them get their home sold faster and for more money, you’ll close more deals. Creating a listing presentation for real estate agents is important, but how do you win over clients with your presentation? Below, we’ll cover the ins and outs of creating a winning real estate listing presentation that helps you grow your business.

Critical Elements To Real Estate Listing Presentation Success

As you know, in order to succeed as a real estate agent, you need to master your listing presentation. To help you show your confidence and expertise during your next realtor listing presentation, we’ve rounded up the key elements needed for your success.

From learning how to create an engaging introduction to using pricing analogies and earning trust before your presentation, these are the critical components to successful listing presentations for real estate agents:

1. Create a Brief But Engaging Introduction

As with any presentation, your first few minutes are crucial. To master your real estate listing presentation, you need to engage your audience within the first 60 seconds to grab their attention and convince them you’re the realtor to sign with.

In the first 60 seconds, tell a brief but captivating story, such as a previous home you’ve sold or a current property you’re working on now. Remember, most of your listing presentation will focus on your client, but your introduction is your time to provide your background information and show your client how you can help them sell their home.

2. Explain the Sales Timeline

One of the top questions clients will have when it comes to selling their homes is “how long will the process take?” In today’s market, homes are selling fast, which means clients need to be fully prepared for a fast turnaround. When explaining the sales process, highlight each step of the way, including:

Pre-sale events
Marketing timeline
Listing period
Closing the deal

By explaining the sales timeline, your clients will know what to expect throughout the process.

3. Ask Questions

The goal of your listing presentation is to show clients how you’ll sell their homes and perform better than other agents. With that said, it’s important to keep your clients top of mind throughout your listing presentation. To do this, make sure to ask important questions throughout to better understand their goals and values. Some questions to ask include:

Why do you want to sell your home?

What date do you need to move?
What are your plans if your home doesn’t sell?
Where are you looking to move to?
Are there any current issues with your home that need to be addressed?
How much money do you still owe on your mortgage?

With these questions, you can curtail your listing presentation as you go to align with their values and goals and help them sell their home.

4. Highlight Personal Statistics

You need to sell yourself when delivering your listing presentation. One of the best ways to do so is to highlight your personal stats that prove to your clients why and how you’re successful. Some statistics to show your clients include:

Your sales compared to the market average
The average days on the market for your listings
Year-after-year sales

These are just some of the statistics you can showcase in your listing presentation. To make them more powerful, export your personal data from your MLS into a spreadsheet to create graphs, maps, and charts that help your clients visualize your success.

5. Explain Your Marketing Plan

Your marketing plan is imperative to the home selling process. As one of the key components of selling a home, you need to explain to your clients how you plan on marketing their home. Some current marketing trends that can put you ahead of your competition include:

Virtual tours
HD photography
3D floor plans/property scans
Social media posts
Property videos

By advertising on a wide range of platforms, from social media to home listing sites and even around the neighborhood with lawn signs, you can attract more prospective buyers interested in buying your client’s house.

6. Use This Great Pricing Objection Handler

Another statement you’re bound to hear from homeowners is this:

“Another agent said they can get me much more…”

When you do, use this script:

I could line up a thousand agents outside your door, but we’re all looking at the same data and we’ll all come in within one or two percent of each other. So if someone is promising you much more, you’ve gotta ask yourself what they’re up to. Are they just wanting to take your listing to generate a bunch of buyer clients? What’s their motive?

This approach plants the seeds of doubt in the seller’s mind and gets them to understand what seems too good to be true probably is too good to be true.

7. Earn Their Trust Prior to Your Presentation

Question: What do you do in between the time you scheduled a listing presentation appointment and the time you show up for that appointment?

I really hope your answer isn’t “Nothing.”

So… that gap from after you hang up from booking the appointment until you show up? This is prime “trust-building” time.

Here’s my pre-appointment strategy to set yourself apart and begin earning people’s trust way before you ever meet face-to-face.

1. Shortly after setting the appointment, email a personalized video following this script:

Hey [Homeowner’s Name] it’s [Your Name] with [Your Company]. Thank you so much for the opportunity to come out and speak to you about the sale of your home. I know you had a lot of choices in real estate professionals locally, and I’m honored and thrilled to talk to you about how I can sell your home for top dollar in the shortest amount of time. Below you’re going to see a number of things that can help you make an informed decision about selecting the right agent for the job of selling your home. [Then give them a quick rundown of the following assets you will send along with the video.]

2. In that email, include links to:

Your step-by-step marketing plan – Be sure to “stack the cool.” The average agent has 11 things on their list. The more you have, the more you’ll stand out. For bonus points, write the property address on a whiteboard and include a photo of you and your team strategizing on marketing possibilities in front of it.
A map of properties you’ve sold – Don’t just do a list… a map is more engaging.
Your reviews – The more specific to convey your skills, the better.
Stats, graphs and charts – To illustrate your degree of separation… Comparing you vs. MLS averages, etc.
Your team of experts – To establish expectations and demonstrate it takes more than one person to manage the process of selling your home.

This might sound like a big effort, but it’s worth it! You’re priming the client to win the listing, and in some cases, you might flush out those who aren’t really motivated before wasting additional time on a fruitless presentation.

8. Send Another Video on the Morning of Your Appointment

To further prime the homeowner for your presentation, send another video on the morning of the day of the appointment. Here’s the script:

Hi [Homeowner’s Name] it’s [Your Name], just wanted to make sure we were set today for [Time]. I’m really excited. The team and I are super fired up, we’ve been working really hard on reverse engineering how we’re going to find the ideal buyer for your home. And because we’ve sold so many homes in [Neighborhood], we already know exactly how to find the buyer. I just wanted to make sure you watched my previous video and you took the time to review some of the information I sent you in those links. Would you please do that before we meet today?

9. “Reverse” Your Presentation for Maximum Impact

Now it’s the moment of truth. Make sure you show up for the appointment early just to be sure you can knock on the door punctually at your set time.

When it comes to your actual listing presentation, rather than take the traditional angle of “I’m going to show you everything I can do for you” for the homeowner, I suggest you follow Gary Gold’s approach and do a “reverse” listing presentation.

What’s that mean?

It’s simple, actually. Rather than make a promise to the homeowner about what you can do for them, show them a case study of what you’ve done for others and walk them through the process in reverse order.

Rather than starting from what you do right after you take a listing, show the homeowner everything you did to achieve the result. For instance:

We recently sold a property very much like yours for 3% over asking price and for 22% faster than the average home is selling in our marketplace. The sellers were thrilled and they wrote a five-star review on Zillow about what we were able to do for them.

Now, what got us to that point? Well, we ended up getting eight different offers. We went through those eight offers with the sellers and they chose which worked best for their needs.

Before we got those eight offers, we had 87 people who came to our Mega Open House, which is the same thing I’m going to do for your home. Now I want to explain how we got 87 people to view the home. Look here… We had 4,200 impressions on Zillow, 1,893 on Trulia and 2,000 on Realtor.com, 3,100 on Facebook, 74 on Instagram, 177 on Twitter and 355 people watched the entire home tour video on YouTube.

Continue that approach throughout your entire presentation. Be sure to include your broker preview, photography and videography, staging and trace the process all the way back to you earning that listing and starting the ball rolling.

When you do this “reverse” presentation, you’re letting your track record work for you. You’re demonstrating your ability to achieve the results they desire. It’s basically all the same information, but presented in a more powerful way.

Also, make sure to include high-quality printouts/fliers of all the information you linked to in your pre-appointment video email – your marketing plan, your “Sold” map, your reviews, your degree of separation, your team photo and descriptions of each person’s role. Leave those materials behind with the homeowner, even if you’ve presented them digitally as part of your presentation. Coaching client Karen Stone from New York City not only uses this “reverse” approach in her listing presentations but also to demonstrate her abilities in her marketing. Check out this postcard she uses:

Below is an example of several of these “differentiators” from my brother Patrick, who sells in San Diego. If you’d like to see all six pages up close and personal, download the PDF here .

5 Tips for Winning Real Estate Listing Presentation

We discussed the critical elements needed for a successful real estate listing presentation. Now, let’s dive into how you can win your listing presentation to gain more clients and close more deals. Explore our five tips to improve your listing presentation today below:

Know your customer: Always research your customer before meeting them. This is important because not every client is the same, which means you’ll have to create a new listing presentation for each client to ensure you win them over. Information you should research about your client includes their relationship status, such as whether they’re single or married with a family, where they’re planning on moving, how they want to sell, and the type of offer they want.
Know the market, neighborhood, culture, and community: In order to market the seller’s property, you need to have a firm grasp on the market and community associated with their home. How much have homes in the neighborhood sold for recently? What ratings do the schools have? What’s the local crime rate? These are all important questions to have answered before giving your listing presentation.
Make sure you are in the right mindset: To ensure you’re in the right mindset before your listing presentation, visualize speaking with your customers before meeting them. Whether that’s the night before while you’re laying in bed or when you’re rehearsing the morning-of in your office, getting in the right mindset can help you gain confidence and clarity about the pitch you’re about to give. It also gives you the opportunity to think of potential questions or concerns that the seller might have during your listing presentation and brainstorm answers.
Tell the story: Sellers want to work with real estate agents with a proven track record. To instill trust and confidence in your clients, provide them with data that tells your story, such as, “I’ve been on 62 appointments and 58 people choose to work with me” or “I’ve sold X homes X% over the asking pricing.” With data that validates your claims, sellers will work with you to ensure they get the most money for their homes.
Share examples of how you’ve helped customers in similar situations: There are many reasons why someone might be selling their home. Maybe they received a job offer they can’t refuse and have to relocate. Or perhaps they have a new child on the way and need to upgrade to a larger house.

Once you research your client and understand their reasons for selling, craft your listing presentation around that. With examples that show how you’ve helped clients in similar situations sell their homes, they’ll have more trust in your abilities to help them, too.

With these five tips for improving your listing presentation, you’ll be able to win more clients and earn commission from your deals. However, once you deliver your listing presentation, you’re not done. You still have to close the deal, which means it’s time to put together an amazing OPEN HOUSE!

Final Thoughts On Making A Powerful Real Estate Listing Presentation

Throughout this article, you learned key pieces to creating a successful listing presentation, such as scripts to use for common client questions and ways to reverse your presentation for maximum impact. You also learned tips for winning your realtor listing presentation, such as ways to know your customers, how to tell your story, and getting in the right mindset.

At Tom Ferry, we have the resources to help you succeed in all areas of real estate. Not only do we have an informational podcast with episodes like Three Top Agents Reveal How to Win Every Listing , we also offer real estate coaching to help you hone your skills and grow your business.

We’re already in Q3, which means it is the time to do your self-audit and ask: What did I do that worked? What didn’t work? Is there anything I’m missing? Am I making my calls? How’s my social media? Are my presentations as strong as…

Hey there! The videos are down here this week! With businesses opening back up and people getting out and about, it’s serious “go time” for your business. That’s why last week, I asked for permission to act as your coach and challenged you…

There’s a lot of encouraging signs in the marketplace right now… …ShowingTime.com data shows it …The MLS shows it …Google Trends and all the big home sale portals are reporting strong numbers …Interest rates are attractive It’s a…

Would You Like to Generate and Convert More Leads in Less Time?

IMAGES

Seller Listing Presentation Booklets
Seller Listing Presentation Booklets
Seller Listing Presentation Booklets
Seller Listing Presentation Booklets
Pre-listing Presentation Packet Luxe real Estate Opt-in
Real Estate Listing Presentation Leave Behind Booklet by Urban Turtle

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The 12-Minute Listing Presentation
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Guide to luxury listing presentations #realestate #highnote #listingpresentation
Duplo DBM150 Digital Booklet System
Montessori Language-Pink Booklet Lesson
How to make a booklet in MS publisher by AJK

COMMENTS

Listing Presentation Template
Download and customize this professionally designed presentation with your own information and leverage it at your next listing appointment! Completely customizable for digital or print use ...
The Ultimate Guide to Listing Presentation + Templates
Following up after a listing presentation is a crucial step in the sales process. Here are 5 tips on how to follow up after a listing presentation: Send a thank-you email: After the presentation, send a personalized email thanking the potential client for their time and the opportunity to present your services. Mention a few key points that you ...
What You Need for a Killer Listing Presentation
This section of the presentation allows you to explain what will happen once a home is listed, outline your role and duties, and set expectations. For example, to head off any future frustrations if you bring them a low offer, you can explain that you are required to present any offer being made on the property.
The Real Estate Listing Presentation: A How-To Guide
The Elements of an Effective Listing Presentation. During the real estate listing presentation, you'll typically discuss: Background and Qualifications: Introduce yourself and provide information about your experience, credentials, and track record in the real estate industry. Market Analysis: Present a comparative market analysis (CMA) to ...
Free and customizable listing presentation templates
140 templates. Create a blank Listing Presentation. Orange and White Simple and Professional Real Estate Buyer Listing Presentation. Presentation by Canva Creative Studio. White Brown Modern Simple Minimalist Business Real Estate Property Interior Company Presentation Template. Presentation by Braderlayout Studio.
Listing Presentation Templates & Scripts
The listing presentation can be a presentation deck, such as a PowerPoint or Keynote File, a printed booklet, or a binder. While many real estate agents tend to "wing" their listing appointments, having a structured approach to the meeting provides better service and increases the likelihood of the seller listing with you.
A Step-By-Step Guide To Crafting The Perfect Real Estate Listing
Step 2: Practice, Practice, Practice. Perfecting your presentation delivery is essential in establishing your credibility and leaving a lasting impression on your clients. To ensure a smooth, confident performance, dedicate ample time to rehearsing and refining your presentation skills. Practice your presentation out loud, ideally in front of a ...
The Best Listing Presentation Guide for 2024
The flow of your appointment might go like this, for example: Get comfortable - handshakes, small talk, finding a place to sit, etc. Offer a quick overview of how the meeting will go. Go through "part one" of the listing presentation. Tour the home. Go through "part two" of the listing presentation.
The NEW Ultimate Real Estate Listing Presentation Template
Our Ultimate Listing Presentation Template is designed to help you listen to sellers, answering their questions and showcasing your ability to help them sell their homes quicker and at the best price possible. Download, customize and use this free real estate listing presentation template to help you start winning more real estate listings.
How To Deliver A Powerful Listing Presentation: Real Estate Agent
How To Deliver A Powerful Listing Presentation: Real Estate Agent Training Series (Realtor Marketing Book 3) - Kindle edition by Jacobsen, Tara, Welch, Rebekah. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading How To Deliver A Powerful Listing Presentation: Real Estate Agent Training Series ...
How To Make a Listing Presentation: Secrets of Top Real Estate Agents
Step 3: Provide a Comparative Market Analysis. A comparative market analysis is a vital part of a real estate pitch. This analysis helps agents to show their knowledge about the real estate business in an area. Examples of data you can show include the number of seasonal sales, median price points, annual sales, speed of sales, and other local ...
Winning the Listing: The Ultimate Guide to Real Estate Listing
Posted on April 20, 2023 by Krista Mashore. Real Estate Listing Presentation is probably the most dreadful area of business for every real estate agent. After every successful Real Estate Listing Presentation, you can expect a great rise in business queries and similarly, a downhill drop if things go south during your time on the stage.
25 Tips To Create The Ultimate Real Estate Listing Presentation
Try practicing your real estate listing presentation out loud before going to the client's home. Repeat it enough times until you feel confident in your delivery. Having a firm grasp on the main points of your presentation will help tame your nerves. 3. Visit Active Listings in the Client's Neighborhood/Area.
The Ultimate Real Estate Listing Presentation (+ Free Template)
The "real estate listing presentation template free" is a presentation template that is fully customizable and comes with a free download. It includes 12 slides, a title slide, and a conclusion slide. As a seller's agent, your success begins with a strong listing presentation and pitch that will attract you clients right away.
PDF Ultimate Guide to Pre-Listing Presentations
The pre-listing presentation enables you to present sensitive information about price and condition before meeting with the seller face-to-face, allowing the seller to absorb the information. pre-listing presentation shortens the amount of time required for the in-person presentation. pre-listing presentation makes closing the listing much easier.
The Ultimate Listing Presentation
This article was inspired by module #14 - The Ultimate Listing presentation - part of the Agent Skills Master's Program . In 'The Ultimate Listing Presentation,' I explain step-by-step how to create a powerfully persuasive and personalized slide presentation, including six major segments: The Market, The Price, Preparation, Marketing ...
The Ultimate Listing Presentation
from $33.08 2 Collectible from $33.08. In The Ultimate Listing Presentation, Matt Jones covers everything from lead capture to what's not so good about the good old days to his philosophy of how to stay in business while hanging onto one's values. The book was written in response to the many requests Jones receives from agents asking how he ...
The 20 Best Real Estate Listing Presentation Tools
Price: Public plan is free; Enjoy plan is $59/year; Pro plan is $159/year. Prezi - Ideas matter. ‍. One of the more popular listing presentation software options among real estate agents and firms is Prezi — and it's very easy to see why.
How to Create a Killer Real Estate Listing Presentation
The first is the pre-presentation marketing which includes outreach and education materials. The second step is the actual listing presentation, and the third is the follow-up and marketing of a new listing. To begin with, you need to develop some recognition and trust in the potential client about you and your services.
PDF lpt presentation 101122
property with the Listing Power Tools Classic Power Pack. This all-in-one print marketing solution with text-capture technology can be used for all of your listings. Sellers will be amazed by how many ways you plan to market their property to get it sold! 407-917- 1004 WITH MESSAGE : 833-777-4801 1832 .price FOR: .Viewing Small flyers (28)
Ways to Master Your Real Estate Listing Presentation
8. Send Another Video on the Morning of Your Appointment. To further prime the homeowner for your presentation, send another video on the morning of the day of the appointment. Here's the script: Hi [Homeowner's Name] it's [Your Name], just wanted to make sure we were set today for [Time]. I'm really excited.
Real Estate Brochure Templates & Examples
From $1.16 per unit. A large variety of designs and styles + mailing services. LabCoat Agents. Membership starts at $59 per month. Stylish templates specific to real estate industry. VistaPrint. From 9 cents per unit. Budget-friendly designs. Breakthrough Broker.
Listing Presentation Booklet
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Listing Presentation Template

Download and customize this professionally designed presentation with your own information and leverage it at your next listing appointment!

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Tips For Preparation

2. Practice Your Presentation

3. Visit Active Listings in the Client’s Neighborhood/Area

5. Drop Off A Pre-Listing Package

Tips For During the Presentation

6. Have Good Posture and Body Language

7. Use Social Proof to Your Advantage

8. Personal Statistics

9. Create a Slide Deck to Stay on Task

10. Have a Marketing Plan

11. Introduce the Power of Your Brokerage

12. Ask Questions, Build Trust, and Identify Motivation

13. Tour The Home

14. Tailor Your Presentation to Relate to Sellers Motivation

Tips For Research

16. Automated Values

17. Local Market Statistics

18. Neighborhood Comp Analysis

Tips For Moving Forward

20. Outline Your Pricing Strategy

21. Explain Your Sales Process

22. Additional Included Services

23. Don’t Be a “Yes” Agent Just to Win New Business

24. Prepare For Some Objections and Lots of Questions

25. Follow up with a Thank You Note

Final Thoughts on 25 Steps to Win a Real Estate Listing Presentation

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Download a Free Listing Presentation Template & Refine Your Pitch

1. Start with a quick overview.

Brief Bio & Introduction of Your Skills

Introduce Your Brokerage’s Power

Return Your Attention to Your Customers

2. Provide Data on the Local Market

3. Describe the Selling Process

4. Get Your House Ready to Sell

5. Create a pricing strategy.

6. Go through your marketing strategy with your team.

Staging a House

Photography & Videography

Marketing to Buyers Directly

7. Use All Major Platforms to Promote Your Business

Local Multiple Listing Service (MLS)

Website & Landing Page

Platforms on the Internet

The Internet and Social Media

8. Showings & Open Houses

9. Offers & Negotiations

10. Closing & SOLD!

11. Make a plan for the next steps.

Productivity: Explode Your Real Estate Business