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Case Study: Management Information System at Dell

Management information system involves the information system and the organization. MIS begins where computer science ends. Computer scientists deserve accolades for developing and delivering even more advanced forms of information technology: hardware technology; software technology; and network technology. Yet because no technology implements itself, there is more to MIS than just information technology. MIS has dimensions. The four interrelated dimensions of MIS are as follows: First, MIS involves not just information technology, but also its instantiation; second, MIS involves, as reactive and inextricable elements, both an information system and its organizational context; third, MIS involves information technology as a form of intellectual technology; and fourth, MIS involves the activities of a profession or corporate function which are integral to the essence of what MIS is (Currie & Galliers, 1999).

Dell Computer Corporation: Company Background

Dell Computer Corporation is a major manufacturer of personal computers, computer peripherals, and software. Among the leading producers of computers in the world, Dell sells its products directly to customers through the Internet and mail-order catalogs rather than through retail outlets. The company is based in Round Rock, Texas. At Dell Computers, customers are brought into the product planning and manufacturing processes, with all employees encouraged having contact with customers. Through effective collaboration across boundaries, ideas can be shared about product designs and value propositions. The result is faster and more customer-focused product and service innovation. To produce the capacity for this, considerable attention must be placed on organizational structures, processes, skills and culture. Such elements   may need a radical overhaul in established companies (Dennis & Harris, 2002). Dell was founded in 1984 by Michael Dell. In 1983, during his freshman year at the University of Texas, he bought excess inventory of RAM chips and disk drives for IBM personal computers from local dealers. He resold the components through newspaper advertisements at prices far below retail cost. By 1984, his sales totaled about $80,000 a month. In April 1984, Dell dropped out of school to launch his company (Ford, Honeycutt, & Simintiras, 2003).

The new company soon began manufacturing its own IBM-compatible computers under the name PCs Limited. Because Dell sold computers directly to users through advertisements in magazines and catalogs, the company could price its machines lower than those sold through retail stores. Sales reached nearly $6 million during the company’s first year, climbing to $34 million the following year. By 1987, Dell was the leading mail-order computer company in the United States. In that year, it created a sales force to target large corporations and began adding international offices to capture the direct-mail market outside the United States (Ford, Honeycutt, & Simintiras, 2003). While the company continued to grow rapidly; Dell experienced a series of setbacks that hurt profits. In 1990, the company began selling computers through retail stores, an effort it abandoned in 1994. In 1991, Dell launched a line of notebook computers, but quality problems and inadequate production planning forced the company to stop selling   for a year. In 1994, Dell launched a new line of notebook computers and expanded efforts to increase overseas sales. Dell also began focusing on the market for servers, which   used   the computers   to run local area networks. By the late 1990s, Dell was firmly in place as the world’s number one direct seller of computers. More than 50 percent of the company’s computer sales transactions took place via its website, which generated worldwide sales in excess of $40 million a day (Ford, Honeycutt, & Simintiras, 2003).

Information Processing Tools

Information processing or Data processing is the analysis and organization of data. It is used extensively in business, engineering, and science and   an increasing extent in nearly all areas in which computers are used. Businesses use data processing for such tasks as payroll preparation, accounting, record keeping, inventory control, sales analysis, and the processing of bank and credit card account statements. Engineers and scientists use data processing for a wide variety of applications, including the processing of seismic data for oil and mineral exploration, the analysis of new product designs, the processing of satellite imagery, and the analysis of data from scientific experiments (Thierauf, 1978).

Data processing is used extensively in business, engineering, and science and to an increasing extent in nearly all areas in which computers are used. Data processing is divided into two kinds of processing: database processing and transaction processing. A database is a collection of common records that can be searched, accessed, and modified, such as bank account records, school transcripts, and income tax data. In database processing, a computerized database is used as the central source of reference data for the computations. Transaction processing refers to interaction between two computers in which one computer initiates a transaction and another computer provides the first with the data or computation required for that function. Most modern data processing uses one or more databases at one or more central sites (Thierauf, 1978).

Transaction processing is used to access and update the databases when users need to immediately view or add information; other data processing programs are used at regular intervals to provide summary reports of activity and database status. Examples of systems that involve all of these functions are automated teller machines, credit sales terminals, and airline reservation systems (Thierauf, 1978).

The information processing tools that Dell uses include computers, the internet, maps, spreadsheets, models, and databases. For the operational level of Dell, the most appropriate tool for information processing is maps. Through the said information processing tool, decisions on how to operate the organization can be initialized and made. Maps can be used to determine which country/place information will be acquired from, it can also assist in determining the demographic level of people and information will be gathered . Maps can be in the form of charts that can also provide necessary information. The information gathered in turn can assist in helping to decide how an organization will be operated.   For the tactical level of Dell, the most appropriate tool for information processing is databases. Through the said information processing tool, the records that can assist in finding out the strength and weakness of the company can be used to determine the tactic that will be used by the organization. For the strategic level of Dell, the most appropriate information processing tool is the internet or World Wide Web. Through the internet, trends and strategies by other companies can be known. After analyzing the trends and strategies used by other companies, an appropriate strategy can be formulated to use by the organization.

Inventory control systems

Individual businesses need, first and foremost, an efficient inventory control system. This implies the minimum amount of inventory that will provide the consumers with what they need whenever and wherever they need it. Effectiveness of the inventory system means basically having an inventory mix that is most likely successful in satisfying consumer needs (Samli & Sirgy, 1995). The inventory control systems used by Dell is up to date and reliable to prevent problems to arise. The inventory system of Dell makes sure that anything the consumer need will be available to them at any given time. It is also what the company uses to know if certain products are still available or misuse of the inventory system may cost problems to the company.

Management information system involves the information system and the organization. Dell benefits a lot from the management information system. The system helps the company create strategies that will help the company conquer any problems and threats from competitors. The system also assists the company in processing the needed information. Management Information Systems also helps a company to create or update its inventory control system.

Recommendations

Since the MIS of a company is a vital part of its operations and its survival in the modern world, it must be well updated and it must compete well with MIS’s competitors. The MIS   of a company should be created from high standards so that it can be of stiff competition against its counterparts.   The MIS system should help the company to achieve its goals and assist the company in reaching its potential.

1. Comment on the MIS in Dell and suggest the positives and negatives of MIS in Dell?

2. The dell directly sells its computers to the customer whether it will give them good and reliable information or they are lacking in information system due to this move?

3. Develop the information flow diagram for dell and suggest some improvement in the same.

4. MIS is a combination of Management, Information and System otr of the three parts of the information system in which area does the Dell lacking?

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3 thoughts on “ Case Study: Management Information System at Dell ”

please publish the answers for the questions also… so that we can use for reference

Please post answers to the questions also so that we can also use it for our reference. Thanks.

Is it possible to have the answers to be used for reference please ?

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The MIS case study page

These case studies are provided for students who are studying the MIS course at the University of York.  You can gain access to the case studies from the links below.  If you are not a student on the MIS course, you are welcome to use them for teaching and non-profit use.  If you wish use these case studies, please contact me first - [email protected] .

The interviews used in these case studies are edited and anonymous versions of the interviews used in C. KIMBLE and K. McLOUGHLIN. - Computer Based Information Systems and Managers Work . New Technology, Work and Employment, 10(1), March, 1995, pp 56 - 67. ISSN 0268-1072.  Further details of this work can be found here .

If you wish to research the issues raised in these case studies further, you may find the links on the MIS links page or some text books from the MIS books section of some use to you.

All of the case studies have the same form. Each contains:

• Some background material on the organization and systems that form the basis of the case study
• Transcribed interviews with managers and/or users of the system.

The case studies are intended to be group exercises.  You should:

• Form teams of the appropriate size.
• Each individual team member should read the background material and one case study interview.
• The whole team should meet together and answer the questions.

Case Study One (teams of five)

Case Study One is the smallest of the case studies (25 pages) and looks at the problems that a chemical company (Company Y) experienced when it attempted to implement a particular type of information system (MRP II) in its plants. The case study is based on five interviews with directors and senior managers in the company.  You should note that each interview only contains part of the whole picture and are spread over a period of 18 months.

Case Study Two (teams of six)

Case study two is larger (67 pages) and is split into two documents: the background (22 pages) and the interviews (45 pages).  The case study is about (a) the effects that the introduction of the Customer Service System (CSS) had on the way that BT were able to manage their business and (b) the way in which CSS affected the way in which those managers worked.  The background material consists of general background material on BT and some press cuttings on BT.  The interviews are edited transcripts from interviews with six managers at BT.  Again, each interview only contains part of the whole picture although in this case all of the interviews were conducted at the same time.

Case Study Three (teams of eight)

The final case study is larger again (72 pages) and is also split into two documents: the background (18 pages) and the interviews (53 pages).  The case study is about the effects of the introduction of a network (LAN) and messaging system  (e-mail) into the Central Post Office in Newcastle upon Tyne.  The background material consists of general background material on Royal Mail and some press cuttings.  There are eight interviews all of which were conducted at the same time. As before, each interview contains only part of the whole picture.

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Top 40 Most Popular Case Studies of 2021

Two cases about Hertz claimed top spots in 2021's Top 40 Most Popular Case Studies

Two cases on the uses of debt and equity at Hertz claimed top spots in the CRDT’s (Case Research and Development Team) 2021 top 40 review of cases.

Hertz (A) took the top spot. The case details the financial structure of the rental car company through the end of 2019. Hertz (B), which ranked third in CRDT’s list, describes the company’s struggles during the early part of the COVID pandemic and its eventual need to enter Chapter 11 bankruptcy. 

The success of the Hertz cases was unprecedented for the top 40 list. Usually, cases take a number of years to gain popularity, but the Hertz cases claimed top spots in their first year of release. Hertz (A) also became the first ‘cooked’ case to top the annual review, as all of the other winners had been web-based ‘raw’ cases.

Besides introducing students to the complicated financing required to maintain an enormous fleet of cars, the Hertz cases also expanded the diversity of case protagonists. Kathyrn Marinello was the CEO of Hertz during this period and the CFO, Jamere Jackson is black.

Sandwiched between the two Hertz cases, Coffee 2016, a perennial best seller, finished second. “Glory, Glory, Man United!” a case about an English football team’s IPO made a surprise move to number four.  Cases on search fund boards, the future of malls,  Norway’s Sovereign Wealth fund, Prodigy Finance, the Mayo Clinic, and Cadbury rounded out the top ten.

Other year-end data for 2021 showed:

• Online “raw” case usage remained steady as compared to 2020 with over 35K users from 170 countries and all 50 U.S. states interacting with 196 cases.
• Fifty four percent of raw case users came from outside the U.S..
• The Yale School of Management (SOM) case study directory pages received over 160K page views from 177 countries with approximately a third originating in India followed by the U.S. and the Philippines.
• Twenty-six of the cases in the list are raw cases.
• A third of the cases feature a woman protagonist.
• Orders for Yale SOM case studies increased by almost 50% compared to 2020.
• The top 40 cases were supervised by 19 different Yale SOM faculty members, several supervising multiple cases.

CRDT compiled the Top 40 list by combining data from its case store, Google Analytics, and other measures of interest and adoption.

All of this year’s Top 40 cases are available for purchase from the Yale Management Media store .

And the Top 40 cases studies of 2021 are:

1.   Hertz Global Holdings (A): Uses of Debt and Equity

2.   Coffee 2016

3.   Hertz Global Holdings (B): Uses of Debt and Equity 2020

4.   Glory, Glory Man United!

5.   Search Fund Company Boards: How CEOs Can Build Boards to Help Them Thrive

6.   The Future of Malls: Was Decline Inevitable?

7.   Strategy for Norway's Pension Fund Global

8.   Prodigy Finance

9.   Design at Mayo

10. Cadbury

11. City Hospital Emergency Room

13. Volkswagen

14. Marina Bay Sands

15. Shake Shack IPO

16. Mastercard

17. Netflix

18. Ant Financial

19. AXA: Creating the New CR Metrics

20. IBM Corporate Service Corps

21. Business Leadership in South Africa's 1994 Reforms

22. Alternative Meat Industry

23. Children's Premier

24. Khalil Tawil and Umi (A)

25. Palm Oil 2016

26. Teach For All: Designing a Global Network

27. What's Next? Search Fund Entrepreneurs Reflect on Life After Exit

28. Searching for a Search Fund Structure: A Student Takes a Tour of Various Options

30. Project Sammaan

31. Commonfund ESG

32. Polaroid

33. Connecticut Green Bank 2018: After the Raid

34. FieldFresh Foods

35. The Alibaba Group

36. 360 State Street: Real Options

37. Herman Miller

38. AgBiome

39. Nathan Cummings Foundation

40. Toyota 2010

Management Information Systems: Case Studies

• Quick Guide
• Case Studies

Useful Websites

Mini cases, china business knowledge @ cuhk.

This webpage  lists a number of mini cases which are written by the CUHK students and staff.

• Case Centre, Harvard Business Publishing Over 57,400 case studies on business and management are available for purchase from the Case Centre (usually under $10 USD each)
• Stanford Graduate School of Business. Case Studies

Business Source Complete -- Case Study

Business Source Complete   provides full text from over 11,000 sources including more than 1,100 scholarly business journals. It also contains company profiles, case studies, industry reports, market research reports, SWOT analyses, etc.

To find case studies:

1. Type your search term(s) in the text box,

2. Select Case Study from Document Type and click Search button to search.

Emerald Emerging Markets Case Studies

Emerald Emerging Markets Case Studies is a  collection of peer-reviewed case studies focusing on business decision making and management development throughout key global emerging markets.

To  find case studies:

2. Select Case studies and click Search button to search.

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Management Information System: Case Study of Amazon.Com

Organizations under E commerce industry seek to attain core competence by creating and sustaining a unique process to collect personal information about customers and their purchasing trends. The report critically evaluates the how service based organization-Amazon use Management information systems as a vibrant tool in attaining competitive advantage through efficient management and acquisition of information. The study involves assessment of the best MIS practices in place for Amazon throughout its value chain activities. Uniqueness of MIS is being highlighted in the report through assessment of technology, process and the systems that Amazon use right from the initiation of the end user with the website till the payment and delivery mode is being selected. The last part of the report involves discussions on recommendations and suggestions for Amazon in order to enhance its existing MIS systems in place. The recommendations are based on the assessment of qualitative information and the extent of feasibility in implementing the proposed strategies.

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• July 28, 2023 Solution Webpage of Intel ® SDM Slots updated.
• July 27, 2023 Download Throw Distance Calculator updated.
• July 19, 2023 Support PT-FRQ60 Series added to Projector FAQ page.
• July 19, 2023 Product PT-REZ12 Series webpage updated.
• July 5, 2023 Case Studies New case study (Es Con Field Hokkaido) added.
• June 9, 2023 Product Preliminary Product Information for PT-RZ14K added.
• June 9, 2023 Press Release PT-RZ14K product announced.
• June 9, 2023 Product Preliminary Product Information for PT-REQ15/REZ15 added.
• June 9, 2023 Press Release PT-REQ15/REZ15 products announced.
• May 19, 2023 Product PT-MZ20K Series interview video added.
• May 8, 2023 Case Studies New case study (Subaru Kohsan EBiS303 Event Hall) added.
• April 26, 2023 Download Throw Distance Calculator updated.
• April 20, 2023 Product PT-REQ12 Series webpage updated.
• April 17, 2023 Product PT-CMZ50 webpage updated.
• April 12, 2023 Product PT-MZ20K Series webpage updated.
• March 27, 2023 Case Studies New case study (Chinggis Khaan National Museum) added.
• February 22, 2023 Download Throw Distance Calculator updated.
• February 17, 2023 Product PT-MZ20K Series product information updated (product information on optional lenses added).
• February 15, 2023 Case Studies New case study (Pavilion Bukit Jalil “Dome of Wonders”) added.
• February 10, 2023 Case Studies New case study (Grande Centre Point Space Pattaya) added.
• January 31, 2023 Product Preliminary Product Information for 2023 models added.
• January 31, 2023 Product PT-REQ12 Series webpage added.
• January 31, 2023 Product PT-REZ12 Series webpage added.
• January 12, 2023 Product PT-CMZ50 webpage added.
• January 6, 2023 Case Studies New case studies added.
• December 23, 2022 Download Throw Distance Calculator updated.
• December 22, 2022 Case Studies New case studies added.
• December 20, 2022 Product PT-MZ20K Series webpage updated.
• December 14, 2022 Solution New Useful Blogs, Case studies and Videos added to Corporate AV Solutions webpage.
• October 19, 2022 Product PT-RQ25K Series webpage updated.
• October 19, 2022 Download Throw Distance Calculator updated.
• October 19, 2022 Download Fisheye Lens Simulator updated.
• October 14, 2022 Product PT-MZ20K Series preliminary webpage updated.
• October 4, 2022 News Special Site for Olympic Games and Paralympic Games added.
• October 4, 2022 News Beijing 2022 Special Website launched.
• September 15, 2022 Download Throw Distance Calculator updated.
• September 15, 2022 Product PT-LMZ460 Series webpage added.
• September 15, 2022 Product PT-TMZ400 Series webpage added.
• September 12, 2022 Case Studies New case study (Australia Pavilion, Expo 2020 Dubai) added.
• September 12, 2022 Case Studies Seven case studies added.
• September 1, 2022 Support PT-MZ880 Series added to Projector FAQ page.
• July 26, 2022 Case Studies New case study (Portugal Pavilion, Expo 2020 Dubai) added.
• July 20, 2022 Product Option Finder added.
• July 19, 2022 Support Projector FAQ page renewed.
• June 30, 2022 Download Projector Network Setup Software is now available.
• June 29, 2022 Support Optional Lens Guide webpage added.
• June 10, 2022 Case Studies New case study (Thailand Pavilion, Expo 2020 Dubai) added.
• June 8, 2022 Case Studies New case study (Hungary Pavilion, Expo 2020 Dubai) added.
• June 7, 2022 Solution New blogs added to Panasonic Corporate AV Solutions webpage.
• June 7, 2022 Download Multi Monitoring and Control Software updated.
• June 6, 2022 Case Studies New case study (France Pavilion, Expo 2020 Dubai) added.
• May 23, 2022 Case Studies New case study (Japan Pavilion, Expo 2020 Dubai) added.
• May 17, 2022 Solution Education webpage renewed , blog links to Panasonic EU and NA added .
• May 10, 2022 Product Preliminary Product Information for 2022 models added.
• May 10, 2022 Download Throw Distance Calculator updated.
• April 20, 2022 Product PT-FRQ60 Series webpage updated.
• April 20, 2022 Download Throw Distance Calculator updated.
• March 25, 2022 Case Studies New case study (Juntendo University, Sakura Campus) added.
• March 16, 2022 Solution Sound devices added to the Office Environment with Visual Systems on Corporate AV Solutions webpage.
• March 10, 2022 Case Studies Barrier-Free VR Spectating: "Reserve Seat for the Future Stars" Case Study added.
• March 9, 2022 Solution Useful Blog page added to Corporate AV Solutions webpage.
• March 1, 2022 Product PT-RQ25K Series webpage added.
• March 1, 2022 Product PT-MZ20KL webpage added.
• February 18, 2022 Product PT-VMZ71 Series webpage updated.
• February 18, 2022 Download Throw Distance Calculator updated.
• February 18, 2022 Download Fisheye Lens Simulator updated.
• February 8, 2022 Case Studies New case studies added.
• January 27, 2022 Product PT-FRQ60 Series webpage added.
• January 24, 2022 Product PT-VMZ71 Series webpage added.
• January 19, 2022 Case Studies New case study (Fantasia City of Lights Huis Ten Bosch) added.
• January 12, 2022 Solution The Museum Experience on Panasonic Museum AV Solutions updated.

Case Studies

• See More Case Studies

Museum / Exhibition

Ancient Shu Immersive Exhibition (China)

Ukiyoe Motion Exhibition (Japan)

Corporate / Business

GOLFLAND CORPORATION (Japan)

Subaru Kohsan EBiS303 Event Hall (Japan)

Daiichi Sankyo Co., Ltd. “NEXUS HAYAMA” (Japan)

Contact Information

• North America
• Latin America
• Europe / CIS
• Middle East / Africa

Related Links